Transcripts
1. Welcome to the class: Welcome to the Global
trademark search with the team view
database I invented. And I will lead you through
this class where you learn how to do a trademark
search on your own. I've been working as an
intellectual property manager for more than 14 years on different
corporate IT projects, including doing hundreds of
trademark clearance searches, targeting many countries
around the world. By the end of this course, you will be able to conduct a both basic and advanced
trademark searches using the global trademark
database team view, developed and managed by the European Intellectual
Property Office. Searching for already registered
trademarks is crucial from business and legal point of view for two main reasons. First of all, it is
highly recommendable, a trademark search to be done before wow Ginko
for a new brand. This can prevent
potential conflicts with earlier senior trademarks, saving time and money. On the other hand, if
you're a trademark owner, by doing such searches
on a regular basis, you will be able to catch every new trademark
application that can be identical or similar to your own
established trademark. In that way, you can take the necessary
legal steps to prevent such registrations and
potential customer confusion that can reflect on your
business performance. In this class, I will
teach you not only how to use the view for
trademark searches, but we'll give you some essential facts for
trademark protection as a whole. Thanks for your
interest in the class, and I hope that it will
be of great help to you.
2. Section 1 - Introduction: Welcome to the course Google trademark search
with the DMU database. In this Skillshare class, I'll do my best to
teach you how to use the DMU database in order to conduct searches for registry trademarks around
the world on your own. In brief, trademark search is important for everyone
who wants to launch a new brand in the
market because it shows whether it's
someone else has already reduced
rate identical or similar trademarks for
the same brand name. To find out this information in advance is absolutely crucial because it will allow you to avoid many costly
legal pitfalls. Dmu is an excellent
online trademark database which gives access to millions of trademarks
around the world. Knowing how to work
with this database is a valuable skill for
every business owner. Let's do one brief search
in order to give you an idea of what exactly
these databases. After we opened
the DMU database, let's search for SpaceX
trademarks in the US. We're typing Space
X in the top field. And after that, select
a US territory, hit the Search button. We have a lot of
trademarks for this name. You can see that some of them
are labeled it as ended. That is to say no
active anymore. Some are registered
and some are filed. This means TO applications. Probably. You are wondering why there are so many
SpaceX trademarks. Isn't this against the
monopoly rule that only one company or person
has to own the relevant name. In this course, we
will cover not only how you can use TFU database, but what some of the main trademark protection
rules are, Stay with me. And by the end of the course, you'll gain the full
knowledge of how to implement a trademark
search on your own. The course is divided into five sections as
false Section one, this introduction section to basics of trademark protection. Here we will discuss some basics aspects of
trademark protection, such as what exactly
a trademark is, different types of trademarks,
goods and services, classification,
territory protection, and thermal protection. All of this is necessary
because it will help you to identify
what type of trademark you have and what you need to know when conducting
a trademark search. In the third section, we will talk about the basics
of trademark search itself, why it is important
and what you need to bear in mind in order to conduct a trademark search successfully. The first section,
we'll show you how to use the DMU database
for trademark searches, what Options and Criteria
this database offers, and how to combine them in order to extract the
correct results. There was section is a
short conclusion which summarizes some of the
highlights of the class, as well as provide you with
a small gift in the form of a PDF file where you can find some of the information
mentioned it in the course, as well as links to
the use online tools.
3. Section 2 - Basics of trademark protection: Basics of trademark protection. Before starting to work
with the DMU database, I will introduce some of the most essential moments related to trademark protection. If you are familiar with
these basics or you've already taken some of my other
courses that mentioned it, these facts, you
can skip this part. What is a trademark? In order to build trust,
confidence, and royalty, every business has to
develop and maintain a distinct identity,
image, and reputation. Only then it will become
distinguishable in the market. Furthermore, the market requires the existence of a link between
producers and consumers, which is crucial for the later to make purchasing decisions, the business achieve these mostly true
distinctive trademarks. Despite the fact that there
are some slight differences, all definitions for trademarks around the world
are very similar. Based on this, we can summarize the following
trademark definition. It is assigned capable of distinguishing the
goods and services of one market participant
from those of another by indicating
their origin. The most important elements
from this definition are that in order to be a trademark design has
to be distinctive, not be descriptive for the
product or service that will be used for and to
indicate straight region. That's why our brand bread for product breadth is not
capable to be a trademark. He describes the product itself. Trademarks can be different. Signs such as personal
names, letters, numerals covers
the shape of goods or the packaging of
goods sounds and so on. However, they have
to be distinctive.
4. Types of trademarks: Types of trademarks. There are different
types of trademarks which are recognized
around the world. In general, you can choose between the following
word marks, the word name under which a product or service is
known in the market. Example, a wordmark, Adidas, Nike, Apple, Samsung, etc. Worth marks are registered only as words without
any graphics. These are the strongest
trademarks because they do not depend on any graphical
representations course, etc. Figurative marks, consistent only of figurative
elements without words. For example, next Vogel
added as well will merge this bot, etc,
combined marks. They combined both Word
and figurative elements. For example, Nike, Adidas, Disney posts, etc, shaped marks. They represents the
form of the product. For example, Coca-Cola's
famous bottle or a Ferrari car design shaped marks containing word elements. These are three-dimensional
trademarks that contain a word part. For example, the
Tumblr on trademark, it covers both the shape and the word para
position marks. It consists of the
specific way in which the mark is placed or a
fixed to the product. For example, this Jima
projects sneakers is registered as
a position marks, which means that the
protected element is only did one in gray. Pattern marks consist
exclusively of a set of elements which
are repeated irregular. For example, this width
beaten trademark, where they're repeated
element is the letters L V. Karl Marx. In exceptional cases, even a single core
or a combination, of course, can be a trademark. This is the case when
people recognize a certain product or
service by its core. For example, a
trademark owned by Deere and Company
for tractors and core marked by Tiffany
sound marks and advertising jingle is sometimes so well-known that
when people hear it, they immediately know
what it refers to. In such cases, the sound can be registered
as a trademark. For example, Nokia, connecting people, melody, whole grounds. These market
consists of elements with the whole graphic
characteristics. Motion marks, trademark
consisting of or extends to a movement or a change in the position of the
elements of the mark. For example, a motion
mark by Solomon bow. Multimedia marks,
they consist or extends to the combination
of images and sounds. They are reminded that you
can register a trademark for any of these types as well
as a combination of them. For example, you can register your brand name as a
word mark and after that as a combined
or a figurative mark filing separate applications. This will increase
its protection because you will protect
all elements of the brand.
5. Goods and services classification: Goods and services
because vacation, every trademark is
protected only for the goods and services
specified in its application. These goods and services are grouped in classes defined under the misclassification that is adopted from most of the
countries around the world, the classification
has 45 classes, 34 of which are for goods
and 11 for services. An example for classification
of goods and services, the heading of a nice class, class 12 vehicles apparatus for locomotion by land,
air or water, or across 25 clothing
footwear, head, where it should be noted
that it is possible for the existence of identical
registry trademarks, but for different classes
of goods and services, as in the example that I gave you in the
previous lecture, this means that you have
to carefully selected the classes that you
need your trademark for. Because if you miss
to mention something, your trademark
protection will be more limited and
somebody else can try to register a similar mark for not protected
goods and services. To identify which classes correspond to your
goods and services, you can use the team class TO developed by the European
Intellectual Property Office. The link to it is attached
to the lecture notes. Let's open this work to. First of all, select the
language in which you will type the name of your goods
or services after death, type them in the input field. You can classify only based
on one product or service. That is, to say for
every one of them, you need to do separate
classification. Let's try to classify
smartphones. When we type this product, you need to select the language of typing before that and click on search will be presented with the
relevant nice classes, in this case cluster name. As you can see,
some other classes can appear to like cos 42, but in this case it concerns
smartphone software design. Usually the first-class on the top of the list is the most relevant unless you need a specific type of
product or product. So in that way, you can classify all your
goods and services you need for your respective
trademark application and trademark search. Of course.
6. Territory of protection and term of protection: Territory of
protection. In general, the protection which one
trademark receives is effective only for the territory of the country where the
registration is obtained. For example, a
trademark registration in the US does not mean automatically that you have protection in the
EU and vice versa. We can sum up the options for
registration of trademarks from a territorial point of
view as for national order, the trademark will
be reduced or it only for a selected country. In this case, if you want to protect the same mark
in other countries, you have to apply in each individual country,
regional order. In this case, a trademark is registered for the territory. A group of countries united by political or economic
reasons are good example. Here is the European trademark, which is valid for
the entire territory of the EU and its member states. International order. This provides an opportunity for registration of a
trademark around the world based on one application
which is sent to the World Intellectual
Property Organization in Switzerland. And after that, transfers to
all designated countries. This is the so-called
matrix system for international
registration of trademarks, term of protection, trademark
registration is valid only for a certain period of
time provided by the war. In most countries,
these ten years period and after expiration, the protection can
be renewed for further unlimited
periods of ten years. If the owner wants this and paste the necessary
patent offices fees.
7. Section 3 - Basics of trademark search: Why is trademark search
important for every business? Searching for early registry
trademarks is one of the first and most
important steps before starting to use
a brand in the market. If you consider this
search in advance, you can say your business from all sorts of legal conflicts, unnecessary money
and time wasting. I will give you one example. Let's imagine a
small business owner who produces electric scooters. Dr. selected one cool
brand name and starting using it to offer the
scooters by word of mouth, his products and brands to
cough becoming popular. However, one day
the owner received a cease and desist letter
from a company that produces electric bicycles with the
same exact brand name there earlier trademark
covers all sorts of electric vehicles
including scooters. By missing to check whether the name is available for you. The scooter manufacturer
jeopardized his entire business because
with such a legal conflict, he can end up either rebranding, which can lead to less cells, or to fight against
the claim for infringement that can be
costly and in many cases, unsuccessfully, not
only trademark searches have to be done before
the market Lounge. They have to be implemented in the brand building
process itself. This will allow you to select a trouble-free brand away
before you start using kit, which will save you a
lot of time and money.
8. What do you need in order to conduct a trademark search?: What do you need in order to
conduct a trademark search? Implementation of a
trademark search requires some information to be
available in Advanced. Choose a brand. The first step is
the brand name. Of course, you need
to select a name that fit your marketing
and business goals. Classify your goods
and services. Next, you need to decide for what goods and
services you need. Your new brand name. Most likely this will correspond with the
product or service you want to offer in the market for the purpose of trademark
search and registration, all goods and services are classified under the
so-called misclassification. In order to implement
a successful search, you need to classify
your goods and services under this
classification. And in that way to find the relevant nice classes
you need for the search, I already showed
you how to quantify goods and services with the
team class online tool. If you do not use nice
classes for your search, results will be very broad, which will require
too much time and efforts for checking all
the senior trademarks. The reason he said
that the one and the same brand name can be registered by
different companies as far as the goods and
services or different define the territory you want to search for
earlier trademarks. Another important
thing is to select the territory for which
you want to search. Trademark protection
is territory limited, and without selecting
could country, your search will
produce hundreds of similar marks registered
around the world. When you select the territory, you need to consider
where you want to use your brand now
and in the future. If you have plants
in that regard.
9. Section 4 - Search for trademarks using the TM View Global Database: Search for trademarks using
the DMU global database, having the basic knowledge about the trademark
protection and what is necessary for conducting
a trademark search. Let's move ahead with the
tina view database itself. What is T of your database? Tier view is a free online tool, a database available
247 and updated daily. It gives public access to more than a 100 million
trademarks around the world, the participating
national patent offices or 70 to bear in mind
that the interview is something like a
hub that provides access to all national
trademark databases. To find out all countries
including in the database, you need to click on the territory field and
in the drop-down menu, you can find these countries. Their view is a product of the European Intellectual
Property Office, UIP, or washed in 2010, that covers not only
trademark databases of UN member states, but many other countries
such as the US, Canada, China, Japan,
Australia, Brazil, and so on. The database includes even
international trademarks under the WIPO moderate system, more or less, team view is the ultimate tool for
global trademark search, which is really useful for
every IV practitioner and business owner DMU website interface elements before
starting to search, Let's go over the main
interface elements of the DMU database. When we go to the DMU website, will be presented with a very simple and to
user-friendly layout. It consists of two main pages. The first one, when you open
the website by default, these four basic
search it covers, it covers several options. The first one is where you can type the brand name you
want to search for. The fuel bill is to import an image if you want
to search in that way. Next is a drop-down menu from which you can select
additional criteria. The following field below are
for selecting territories, offices and goods and services. At the bottom is an area
devoted to your worst search. It is useful because
if you click on it, it who abort the worst search
results automatically. Let's move and click on the Advanced button where I
can view will provide us with more search criteria
including searching by application and to
registration numbers. Vienna codes that regards visual elements
within a trademark. If there are such
trademark status and type application names, application in
registration dates and others will work with
these criteria later on.
10. Basic search: Basic search. Let's start with the
basic search page. This page over to
search by name or an image and a boat with a
combination of a territory, patent offices and classes
of goods and services. This search is basic, but can give you the main
picture what trademarks are protected in the
relevant country and for the relevant
goods and services. How to do a quick
trademark search? Let's do one simple search, type corny in the
first search field. Here, I need to
focus your attention on the drop-down menu
located in this field. It provides you
with the options of what result you can get
narrower or broader. For example, if we select
the default contains, this will mean that the database will produce all
available earlier marks containing somehow
the word colony alone or in combination
with other words. Let's click on Search. And as you can see, the view gives us a lot
of trademarks corny. And if we go to the next pages, we will see that
some of the marks include other words to. You. Can go back to the initial page, clicking on the search icon in your top left corner with the option begins
with or ends with. Your results will begin or end with the relevant
name you are looking for. If you select is
the results will be one-to-one with your brand name, without other combinations. In the case of a fuzzy
search, the database, we will produce some
more distant results. Let's click on
Search in this case. And as you can see, the results are not similar
so much to Kearney. All these options are useful
for in-depth search in O possible results to be extracted and
evaluate it properly. What you can spot in
this search, however, is that the trademarks cover
over countries center. The results are more than 2500. This is a lot for assessment. What we can do is to combine these name with the
territory of interest. Let's go back and type us
in the territory field. After that click on Search
and to the database, we will give you only
trademarks available in the US. That's much better if you are interested only
from this country. Another problem here is that the producer trademarks are registered for different
classes of goods and services. If you want to search
only for some of them, you can narrow your
search even more. Go back and the goods
and services field type, let's say Cluster D, that covers a
confectionery, etc. Now the results will
be limited only to 61. You can note here that some of the marks are indicated as end. This means that they're
not protected anymore. In the lecture devoted
to the advanced search, I will show you how to exclude
search results to go back, Let's search instead of
cosine this time only based on an image I
chose these cow drawing. You can use this
search option in case your brand has a logo or any
specific visual elements. In that way, you can find
out whether someone else already has similar
images protected as Marx, I will click on the second field and will import my image. After that, I will
click on Search. As you can see,
the database will produce results
that include cow. Bear in mind that this
particular search is not perfect and some of the results could be
quite irrelevant. Go back by clicking on
the pencil image you will find to Advanced
Options in the image field. If you check the first
one and click on search, the database will
produce trademarks that cover your exact color, not the image, but only
the core of that image. You would ask why
this is necessary. Well, if you have a famous color or
trademark such as Tiffany, for example, such
searches could be useful. Go back again. The second option
in this field is for optical character
recognition. This will separate every
of the elements in your image and we will
search for them separately. When we click on Search, it will give us
trademarks that include only cows are only
the word milk. This is cool because
we'll give you more food for thought when it comes
to trademark assessment, especially in the case
of complex poles, bear in mind that
this image search is available not for all
countries and patent offices, but only for some of them
that are listed in the field. That's everything for
the basic search. Let's move ahead with the
advanced search where we will combine more criteria at once in order to extract
precise results.
11. Advanced search: Welcome back. In order for you to get all criteria available
in this database, you need to click on
Advanced Search button. It will reveal a new page with
additional search options. What was valid for the basic search is valid
for the advanced tool. However, here we can search
using more criteria. Let's first go over all of them. Search by application
or registration number. If you know the application
or registration number of a trademark and you want to check its status
and inflammation. You can use these numbers. Let's use these application
number for example, this one, we need to paste it in
this field and after that, to click on Search. And it will give us our US trademark for Puma with application date from 1981. And the same will happen if you use a
registration number, bear in mind that sometimes the numbers in the different
countries can be similar. So more than one result can be produced
from the database. To avoid this, you can combine the trademark number with the country where the
mark is registered. This most likely will give
you the correct results. Let's open the trademark file in order you to see
what it contains. When you click on the mark, you enter the file where you can find more
information about it, including application
date, registration date. Both dates are important
in many situations. For example, to find out the
priority rights or to use these information
for invalidation or revocation proceedings, etc. You will find the
type of the mark, all goods and services
that it is registered for, the owner names, the trademark attorneys names,
publication dates, etc.
12. How to access the national trademark database from inside the trademark file in the TMView: How to access the national
trademark database from inside the trademark
file in the team view. If you don't think
that the information provided in the team view
trademark file is enough. You can try to find more
information by accessing the National Patent
Office database for the country where the
mark is registered. To do this, you need to click on the trademark in the TN
view, and after that, it's file to click on the
link can view these mark in the office of origin
located on the right sidebar, then you will be transferred to the national
trademark database. In this case, we are accessing this NYC trademark
information in the USPTO where you can find much more information
about the mark. It's titled
documentations, et cetera.
13. Search by visual elements: Search by visual elements. Okay, let's go back
to the advanced page. The next edition of field is to search based on
visual elements. It is similar to image search that I've
already shown you, but without uploading an image. Here, we will rely on classes related to different
visual elements that the mark may includes. All these classes are grouped under the
Vienna classification. When you type the
visual elements name, the field will produce the
relevant Vienna class. Let's search for cows, type it in the field
from the list. Select only cows without
any additional elements. Although you can select
such once if you need. As you can see, there are other possibilities
to these classes, however, cannot be
used standalone. You need to combine them with at least one another criterion. In my case, I will select
nice class 25 for clothes. When I click on search, the database will give me o trademarks for clothes
that includes cows. How cool is that? But that's not everything. Apart from searching for
visual elements alone, you can combine these
criteria with another one. For example, our brand name. Let's search for a
combined trademark with a word part elephant, and a visual image
of an elephant. I will type elephant in the
word field, and after that, in the Vienna classes
field will select the class for elephants
typing this word. When I click on Search, I will get all sorts of trademarks around
the world that cover both words for elephants and a visual representation
of elephants. This is really helpful for every in-depth trademark search because it gives you an additional option for
a really quality search.
14. Search by an applicant name, application and registration dates: Search by an applicant name. In case you want to check what trademarks
belong to one owner, you can do this using
the search option in the applicant fields type the name of the trademark owner. Let's say for our example, editors click on
the Enter button in order to fix this
name in the field. And after that click on search, the database will give
you all trademarks registered by editors or white. Search by application date. They're useful search
could be to find out, Oh, trademarks available for a
specific period of time. This is helpful in
case you want to monitor for new
trademark applications in order to file a
positions against them if they are similar
to your trademark, if you click on the
application date field, a pop-up window
will appear where you can specify
the search period. Let's search for
the trademark noon between January first 2021
and December 31st, 2021. Firstly, choose the year 2021. After that, go to January on the first calendar,
and select first. The second calendar,
choose 2021 and go to December 31st at the end, type known in the field
and hit the Search button, the database will
produce all trademarks worldwide that includes known
for these specific period. You can use the
search depending on the tariff for filing
compositions in your country. In some of them, the
terrorists is two months. In other treatments,
for example, search by registration date. A similar option
is to search for trademarks based on their
registered registered dates. This is helpful tool for different trademark
procedures similar to the previous search, I will select January first
2021 to December 31st, 2021. Next, I will type in the name
field nexus as a trademark. And after clicking on
the Search button, the database will give
us all trademarks. Next is registered for this
specific period of time. Of course, you can combine these search with
other criteria to, in order to extract
more precise results.
15. Search by a geographic region: Search by geographic region. So far, we've searched based
on one or two countries. Of course you can add more
countries in your search. This depends on your goal. However, View offers
another interesting option for geographic locations
of trademark searches. And this is to search
based on a region. For example,
trademarks in America, trademarks in Asia, in
Europe, in Africa, etc. This can facilitate your
search in case you want to use your brand in a region without knowing how many of the
countries you will cover, initiate, knowing
what chances for protection of your trademark
in the relevant region, you can plant more easily
your future expansion. In order to do such search, you need to click on
territory's field. They're all countries are
grouped in drop-down lists. For Europe, Africa, Asia,
Canada, and America. Let's do a search for America. I will search for McDonald's trademark see in this region, which includes countries from
North and South America. Mcdonald's in the name field. After that, select
America from territories. When you click on
search the database, you will produce
results from US, Mexico, Brazil,
Argentina, and so on. Go back to the main page
instead of America, Let's search in Asia. Select this region
and click on search. Now we have trademarks
from South Korea, Malaysia, India, Brunei, etc.
16. Comprehensive advanced trademark search: Comprehensive, advanced
trademark search. Welcome back. So far we've gone through every single search criterion provided by the DMU database. However, if you want to conduct a precise
trademark search, most likely you will
need to combine more than one criterion in order to extract
accurate results. In this part of the course, I will show you how to combine different search options
for more accurate results. This is necessary because
without such combinations, you need to go over
hundreds of results, most of which would not be
relevant for your goals. Trademark search
based on brand name, territory, and classes
of goods and services. This is the most often scenario for a search of trademarks. Let's do it. For the example, I will search
for brand, let's say BMW. I will type it in
the name field. Next, I will select
the territory where I want to search
for this trademark. For example, Germany, type the country in the
territory field and hit Enter to add this criterion for the classes
of goods and services, you have two options. You can type the goods or
services in the field. I will try it for cars, but as you can see, there are no results. However, if I type vehicles
cluster well, who appear, the reason is that cars, as a word is not part
of the class heading. So to avoid such missing, I will go to the
classification to TM class, where I will select
English as a language. And after that, I'll type cars. The two will give us 12. Go back to the t and
view page and type this class following by Enter. Click on the Search button
and the database will give us all BMW trademarks
is valid in Germany. Here you can see a
left sidebar where some criteria are displayed
for more convenience. You can apply them additionally to your already done Search, which will refine the results
depending on your needs. You can see that some of
the marks are expired. So to get rid of them, we can select only filed
and registered marks from the trademark status
options on your left. Click on Apply. And the database will give you only
active trademarks, which will limit
the number of signs you need to go over
saving you time. Some of these marks
are international, indicate that this Weibo, where Germany is
designated country. Some are you marks and
some are national markets. In Germany, you can use the office options on the sidebar to select
only some of these marks. For instance, there are other useful options
on the sidebar. For example, to identify for which trademarks there
are positions to find which of them are recently applied for or register
it, and so on.
17. Trademark search based on brand image, territory and classes of goods and services: Trademark search based
on brand, image, territory, and classes
of goods and services. Apart from searching by words, you can search by an image
as I've already shown you. You can search
even by trademark. What was that? Do not contain any words. Let's do one such search
in the advanced options, I will click on the icon and will upload
these Pepsi Volvo. Next in the territory's feud, I will type EU and we'll select the European Union from
the drop-down list. This means that we
will search only for trademark that covered
the territory of the EU, international marks where the
EU is a designated state, national marks, or the so-called
EU marks that are valid for the entire
territory of the union because Pepsi is a
brand for soft drinks, we need to find where this
product is classified. If we types of drinks in the
goods and services area, there will be no results because these goods are not included
in the class heading. Due to this, we need
to use TM class there after we type soft
drinks and click on search, the two will give us cross 32. Go back to the DMU
database and type this class in the field
for this purpose. So we've combined with
the territory interclass. Click on Search and the
database will produce all you trademarks that covered
this logo for cross 32. Unfortunately, this
particular search is not perfect and we will give some unnecessary results
that are similar only because of COVID resembles
or some shape similarity. Nevertheless, you can get the result that you
are interested in. In. Here you can use if you want the additional criteria
available on the left sidebar.
18. Trademark search based on brand name, more territories and more classes: Trademark search
based on brand name, more than one territories
and more than one classes. Some businesses use brands
only for one type of products, while others offer many
different products under the same brand. The later require
registration of trademarks that cover more than one
classes of goods and services. For example, if you have
a company that produce, let's say, soft drinks, but apart from this, alcohol to, you will need to protect your
trademark for classes 32, that covers soft drinks and clustering tree,
that covers alcohol. If you want to launch such
brands in the market, you need to be sure
that there are no earlier trademarks for
these goods in both classes. Another important
moment would be if you make business in
more than one country's. This means that you need to check for earlier
similar marks in every of these countries because trademark protection
is territory limited, that is to say trademark
registration in one country is valid
only for that country. It is possible a situation
where one and the same mark is owned by one company in one country and buy another
in other countries. So it is essential for all territories of interests
to be checked in advance. Our trademark conflicts
to be avoided. Let's do such search. For example, let's
search for Sony. I will type the brand
name in the first field. I want to search for these
brands into classes for smartphones and for
streaming audio and video. Because Sony, apart from
offering different tech gadgets, has an entertaining
businesses to, for territory's, I want
to search for the US, Canada, and the EU. So in the territory's field, I will select the US, Canada, and the EU. After that, in the goods
and services field, I will opt for our class nine that covers smartphones
and cluster, the aid that covers streaming. You can get these
classes using TM class. Click on Search, and
the database will give you all sonnet
trademarks for these particular classes and for these particular
goods and services. Let's get rid of, and it marks by selecting
File and register it from trademark status on
the left side bar, followed by applying. Now, we have only trademarks that are active if you want to find out only the marks that are protected
only for the union, you can select UI pos, an office from the left sidebar. And by clicking on apply, you will get only these marks without all other
national marks.
19. Section 5 - Conclusion: In conclusion, we can summarize the following important
moments from this class. First of all, trademark is
assigned that can distinguish one's company's products and services from all
other on the market. This means that the mark has
to be distinctive and not descriptive for the
relevant goods and services that it
will be used for. There are different types of trademarks for which
you can search for. For example, their word marks, combined marks,
figurative marks, etc. Trademark protection
is valid only for the goods and services mentioned
it in its application. These goods and
services are grouped in classes under the
nice classification. You can classify your
goods and services with the free UI PO2
code, team class. Trademark protection
is valid only for the particular territory
where the mark is registered. If you want protection
for other territories, you need to register
trademarks there to trademark protection
has a validity term. In most of the countries,
it is ten years, which can be renewed indefinitely for next
period of ten years after filing a request with the patent office
and paying a fee. We've learned the basics
of trademark search into what you need in order
to conduct such search. In brief, trademark search gives more clarity and security for the brand owner
because you can escape some clashes with already
registered brands. We've gained understanding
how to work with the global database for
trademark searching team view. We've gone over different
criteria, options, and scenarios for searching, which lead to more diversified
and precise results. At the end of this class, I want to say that it was a real pleasure for me
to be your teacher. And at the same time, I hope that the knowledge from the class will be a value to you in your future activities related to trademark searching. Having said that, I would like
to give you a small bonus, the following free
PDF file where you can find information about the topic of this
class and links to the web tools using it. If you enjoyed the class, please leave a review. It will be a valuable
support from me and the motivation for new
Skillshare classes. Thank you for your interests, good luck and all the best.