Gets in your ear, stays in your head - Your expert course for a successful podcast launch

1. Introduction: Hello and welcome. My name is Luca Boil and I'm podcaster by Heart. Since 2019, I started my podcast journey, and since then I recorded hundreds of episodes, was guest in many, many other podcast formats. And am working in my own podcast agency, helping other companies to create their own successful podcast. What is it that makes podcasting so fun and so successful for companies, but also for private persons? Come with me on ad trip, I want to share my passion for podcasting with you. Podcasting is everywhere. We had a few hypes with podcast and you know, everybody is doing a podcast. At least that is what you think you know. But not everybody is doing a podcast. Maybe everybody is doing a podcast. But not everybody is continuing doing a podcast. Because that is the challenge to keep sticking with doing a podcast, then it can really go out and create success for you, create leads for you, create visibility for you, but only if you reach a certain threshold. That is exactly what I'm going to teach you, the passion for podcasting, and how can you manage to continue doing it over a long period of time. And I'm really excited to start this journey with you, and I wish you a lot of fun with this course. 2. Coursevideo: Let's start right into the topic. What can you expect from this course? You can expect a step by step guide, to your own podcast, to your own business podcast, but also podcast for private persons. You can learn an awful lot from that. We start with the foundation, because that is why most of the podcasts that are failing do fail. Because they don't think about the foundation, which they want to work from. Because they just start without doing any thought about their goals, their why, their virtues, what do they want with their podcast? And that is what we are going to start with. Then we're moving to how do you find topics for a podcast and guests? How do you structure your podcast and your episodes, but also really hands on work with software and hardware. What do you need? Do you not need? What is absolutely expandable? Absolutely not need from software or hardware perspective. Also then, tips and tricks and the key, how to record a good podcast episode because that is key, that you have a good quality, that you feel comfortable behind the mic and the camera. Maybe we'll go into that also. Is it necessary to record with a camera? We will find out later. Now jump right to the next video and let's go. 3. 1.1 Why: Why exactly is it that you want to start a podcast? Your own podcast? Is it because your boss said, or many people said, you should definitely record all the stuff you're saying. What is it exactly? Do you want to record a podcast? Because you should think about this question. This is key. We always start with why. Why do we want to do something that is no different when it comes to podcasting? Think about why do, why is my company starting a podcast? Why do we want to do this? Is it to find new customers? Is it to create visibility for my brand? Or to get status as an expert, for example, or is it just for fun? This is also absolutely okay, but think about it, is why? What is your vision behind it for that? I created a workbook exercise. You find it in the video linked below. Just go through it, just get some thoughts on the paper or use it on line however you like it. But get something on the paper and say, why do you want to start a podcast? 4. 1.2 Values: What is it exactly that you or your company stands for? Because as the famous saying goes, if you stand for nothing, you will fall for everything. You should be clear on your values, and that is what we're going to talk about. Now, what are your values? Because that is important to know. If you don't know your values, that is a good exercise to think about them and actually write them down somewhere. You may ask, but look, why is it important for my pocus? I just want to do pocus, I promise you. I promise you. We are going through this whole foundation laying as quickly as possible, but it is important that we do it once. You only have to do it once when you start your podcast. If you don't want to do any changes with time on your podcast, it's only a one time effort only. Why is it important that you know your values? Because the podcast is representing you and your values. How? For example, let's fantasize and say you are a company in the high quality business, high price business. One of your key values is quality. To deliver a good, maybe a perfect quality to your customers. If it comes to your podcast and a potential customer is listening to your podcast and they hear cracking sounds and clearly can listen that you are not using a very good microphone or you're using Apple earpods or only the laptop microphone. Then they get the wrong impression from you, right? Because they hear that quality is not so important for you, but your value is quality. You should get a good microphone if quality is important for you. If you're in the high price sector, for example, get the quality right for the podcast. That's why we do the value exercise. You have to know your values. For another example, if you are a family driven business and it's very familiar and family and friendships, and it's important to have close contact to your customers. That has to come through with your podcast because you could also do the more interviews, more interviews with family members, with customers, and so on. The listener gets the impression, hey, they, they really care about personal connection. Now you know why it's important to know your values. Go to the exercise. Write down your values together with your, why you should have done it by now. When you finish that, continue with the next video. 5. 1.3 Goals: Let's talk about the goals for your podcast. What are your goals? What do you want to achieve with your podcast? For example? You can achieve many things with a podcast, and oftentimes you achieve many things in the same time. But you should be aware what is your top priority, what is second most high priority, and what has the lowest priority. For example, if you start a company podcast, your goal could be to gain more customers or to gain visibility, to create your brand, to strengthen your brand to the outside. But if you do that, you need to know what is the highest priority. Is it branding or is it gaining new customers? Because then the podcast topic differs. You see, all is built onto each other. We lay now the foundation for everything with the goal. I just give you a short example. Let's say you want to gain more customers, you want to create revenue with your podcast. Then it is not so important that you take a topic that reaches hundreds of thousands of people. Could be, but it's not so important that everybody knows of that every as many people as possible know of you and your company. It is more important that what you tell in your podcast connects perfectly with the listener. Connects with the person listening to this podcast who is a potential customer, and that he goes to you and buys from you or takes your service, or whatever it is you offer to them. But it's not so important that a lot of people know from you because you can gain a lot of new customers from small podcasts. Many small podcasts, especially for solo entrepreneurs, they have only a few hundred or a few thousand downloads a week with their podcast. But they gain many, many new customers each week, each month. And also there are examples, for example, if you want to, if you want to do branding with your podcast, then you should get the message out, spread the message. Who are, what are you doing, What are your values, and what is your vision, and so on. Then it is important that you reach a lot of people, but it is not important that people come and buy from. You need to address topics differently. You need to choose topics differently and choose guests, maybe interview partners differently. You need to choose a different structure for your podcast in total. And that's why it's important that you know what are my goals. And if you have them write a number down, don't just say, I want to become a big brand with my podcast. Well, that is a little bit Wag, isn't it? Write down a number is 1,000 Download it, 10,000 download. Is it 1 million downloads a week or a month? What is it for you that says, if I reach this goal, when I reach this goal, I'm a good, well known brand. Or how many customers do you want to gain? What you want to do or how interviews, one a half with important guests and networking. What is it? Write down your goal. Write down a number to your goal. Then one of the most crucial things, write down a deadline, so to say a date. When do you want to have reach this goal? Take your paper, take your exercise, write down your goal, add a number, and then go into yourself and think how much time am I giving myself and the podcast for that. Then you jump to the next video. 6. 1.4 Target Audience: Who is your perfect target audience? Did you ever think about it? Or if you have a company, if you own a company, you may have thought about that, who is your perfect customer? But if you started a podcast, you should also think about that because it matters. If you talk to young people, old people, German people, British people, American people, Chinese people, whatever. It is important because everybody differs, it is necessary that you think about your perfect target listener. Take some time with it. Think about who may it be. Is he male? Female is held. Is he young? How old is he? Exactly what he's doing is working. Is he a student? Is he living abroad? Which language is he or she speaking? It is important that you know why. You can ask why. Oh my God, look why. Is it important that I know all these things? It is, because if you don't know who you're talking to or who you want to talk to, it is super hard create content that is perfectly fitted on your target audience. Because you have goals with your podcast, right? You have goals with your podcast. You have a why you're doing this podcast. It would be a shame if you have all this. Then you just randomly do episodes based on what you want and what your goals are. But this hasn't to be necessarily that what your perfect listener wants to hear and listen to in his spare time. Think about that. It's important also for such basic things like the length of your podcast, the format of your podcast, the topics that you are discussing, and so on and so forth. Think about who could be your perfect target audience. Take the workbook exercise and maybe a tip for mine. Go to Spotify and look for podcasts that do more or less the same as you do. And go to their Instagram or social media channel. Then scroll through their followers a little bit. That gives you a little bit of an impression. Who could be your target audience if you don't have any clue or that gives you additional information about a possible target group for you, do this workbook exercise and then jump to the next video. 7. 1.5 USP: What makes you so special? Think about it for a second. What makes you special? Why should anybody listen to your podcast? This is what we are going to define now or in the next workbook exercise. What is your USP? Your unique selling point as we say it in the business world? What is your USP? What makes you special? Because as I mentioned, is a podcast for every topic. But don't encourage you to do your podcast. Not everybody is continuing and maintaining their podcast. There's a huge chance for you to have success with your podcast if you stick to your podcast and if you find the right niche for you, if you find the right USP, if you find what makes my podcast and myself special, that is what the next workbook exercise is about, if you want to get some help with that. Because sometimes it can be a little bit tricky to think about. Yeah, right? Why am I special? Yeah. Why are you special? It is important that you stand out. It is important that you have something that the others don't have. Please don't say. Yeah, but it's me. I'm unique in this world. Yeah, everybody is unique in this world. As maybe a short help for you, go to other podcast, go to Spotify. Maybe you've done it in the previous exercise and look for some inspiration on Spotify. Do the same. Now look up some podcasts that do more or less the same topic as you are doing. Then look at them, listen to them, check out the social media channels, and write down what are they doing and how would you do it, What makes you unique? And then you find out, okay, from that podcast, I like this style, from that podcast. I like the topics from that podcast. I like the length or whatever. Then you find out, okay, that's what makes me special. This is the niche. Also combined it with your target audience. Maybe maybe this is already your niche. If you have a very thin, and special, and sharp target audience, go to the workbook exercise and I see you in the next video. 8. 1.6 Invest: What are you willing to invest? In your podcast, we're talking about money and time hours that you want to invest. Why is this important? Because as everything we talked till now, it lays the foundation to the success of your podcast, the structure of your podcast, the hardware, software, everything. Because just imagine you have a lot of time. You want to invest 20 hours a week into your podcast, but only maybe 100 bucks. That makes it easy for you to decide, I'm doing the producing my own, the recordings of my own, the toppings, my own publishing, my own everything. You're going to do everything on your own because you don't have so much money, but so much hours a week. If it's the other way around, you can think about I only can invest a few hours a month, a week, maybe. Then it's clear you do the recording and you have to look out for a podcast agency that is doing the rest for you. That's why it's important Also it depends, it predicts to say, the frequency of how often are you going to publish an episode. Because if you want to invest a lot of hours, you can record a lot of episodes. It's that easy. If you don't want to invest so many hours, you can record so many episodes a week. My protape here for you is start with publishing less episodes. For example, start with one episode biweekly that gives you a lot of freedom, air space to breathe and to get into a rhythm. If you start too ambitious with one or two episodes, maybe a week, you will soon find yourself stressed. Maybe I'm just saying not for everybody, but maybe you will find yourself stressed. And always keep in mind, if you do a podcast, it is not a sprint, it is a marathon. And you have to stick with your podcasting for a few months, at least until you see first results. The most successful podcasts, they run for years. They found a system for them, a routine, which they could implement into their every day life, into their business life, that they could maintain their podcast over years. That is ultimately the goal, because no one is making it, no one is making it over 20 episodes. Statistics show that if you reach episode 21 with your podcast, you are in the top 1% of all worldwide podcast. That's crazy. Everything you have to do is to publish 21 episodes to be in the first 1% That's nuts, you can do it, but the foundation is key because there are stress times, I don't know, financially, closing all this project is going on and family vacation, whatever you tell it, you name it, lay a good foundation, Get yourself responsible. If you see after a few months, I'm not reaching my goals, you have to adjust, what are you going to invest? And keep yourself responsible with that. If you see, I wanted to invest 10 hours a week and I'm only investing 510. Either you invest more or you decrease the goals you set yourself. Go to the workbook exercise and write it down. What do you want to invest? Also, money money wise. It depends a lot on what software hardware can we invest into. Write it down in the next workbook exercise and see you in the next video. 9. 1.7 Obstacles: Let's talk about hurdles, obstacles that can arise during the way. As Ryan Holiday says, the obstacle in the way becomes the way a little bit of a philosophy lesson today. Anyways, what I mentioned in the last episode was also the statistic that most of the podcasts are not doing it over 20 episodes. That is key to know for you, That is key to keep doing your podcast. Keep recording, because the bar is so low. To have success here, the chance is so big, you just need to grab it. Get a lay, a good foundation. Why? Know your targets, know your audience, know your virtues you want to bring with your podcast, you are going to invest what you want to invest, what you want as an outcome, and then prepare for some obstacles that can arise. And that is what the next work exercise is all about. Obstacles. What hurdles can you imagine on the way forward? Six months, maybe for the next 12 months. Maybe write down what comes to your mind. Maybe a lack of guest blocation in your head, creativity. You don't find any topics. Yeah, you have a big summer vacation coming up or a sabbatical with your family or you know, five projects you have to finish over the next 12 months. That could be very time intensive. Write down everything that comes to your mind. Also some fears that you have, maybe some things that you are afraid of. Write them down and then think about what could you do about them. Prepare for some obstacles. For example, if you know in summer I'm going to go on a four week summer holidays with my family, that's perfectly fine. But in order to maintain your podcast, and that is one thing we are talking about later, it is important that you are posting constantly, not only once a week and then in a few months again. But that there is a time each week, bi weekly, that the listener knows I can count on him. Every Tuesday, 07:00 P.M. a new podcast episode is released. It's important that you post continually regularly. Therefore, you need to prepare for your summer holidays. For your four weeks, you could pre record some episodes, 56 episodes, because oftentimes you don't want to pack all your podcasting equipment into your suitcase and bring to your vacation. Your family may be annoyed about that. The flight company will be happy because your suitcase is much heavier than. Think about the hurdles. Think about the obstacles, and think about ways to overcome them to make them the way. After this exercise, we see each other in the next video. 10. 2.0 Topics: Congratulations, you just laid your foundation. You did the base work, you did the grinding, and now we can start with podcasting. Just kidding. We have a lot of work to do still, But now you have the foundation. That is a key thing that I bet you 99.9% of all podcasts don't have this. That's why they are not successful. If you are ever in doubt or you get lost in the weeds during your whole podcast journey, go to your desk, pull out your sheets where you did the workbook exercises and read through it. What are my wishes? Why did I start? What was my vision back then? And then you always get back on track because it's easy to get lost in the weeds during this time. It gets stress, you forget things that you wrote. It is always good to have something where you can go back, read through it, get reminded, right? Also, hold yourself responsible to the amount you wanted to invest in your podcast and the goals you wanted to reach anyways. Now we're talking about one of the key key topics, and also one of the biggest fears that most of my customers have topics. What should I talk about? Lucas, which topics should I talk about? It's easy. When you start your podcast, you could find yourself in a position that you are really motivated and inspired. And you say, okay, let's go, let's record some podcast. I have ten ideas. You record ten ideas. And then now topics. Now I think I talked about everything now. You didn't. Of course you didn't. But it is good to have a broad idea. What is your main topic you want to talk about? The key topic you want to talk about. There's a nice exercise I like to do with you where you instantly get dozens of topics where you can always like of your foundation. Go back open the drawer and say, these are 50 topics. This is good, this fits perfectly into the time. Let's do this. We do a brainstorming today. There's one nice exercise I do with everybody. It's called brainstorming. I don't know if there is a name for that exercise, but it's pretty simple. It's in the workbook exercise, you sit down with your pen and paper and write down 50 topics you want to talk about. Yeah, you heard me right. It's easy as that. Just write down 50 topics. Sounds easy. It's absolutely not ten to 20 topics CPC. No problem. 2030. Yeah, you have to think about it. 30 to 50 your creative part of your brain starts rumor. Write down every topic topic ABC, but also write down guest guests you want to invite. Keep it broad, you don't have to have a name, but it can be top ABC guest, should be expert in topic ABC, whatever. Write it down. This, if you go through this and you have 50 topics, read through the workbook exercise because there are some tips and tricks for you to even create more topics that is important. Because I mentioned it in the beginning. It is important that you don't get stuck with something. That you always can go back somewhere, open a drawer, get the sheet out, and read through it and say, I wanted to do this topic, why didn't I do it? It's normal to get lost in the weeds in your everyday life. Do this workbook exercise. Write down everything you have. Get everything out of your system, everything that you ever thought about. Look for the tips and tricks in the workbook exercise. Then we see each other in the next video. 11. 3.1 Format: You've done the workbook exercise and now you have plenty of topics. Don't put them away yet, we may need them in a second. Let's talk about the right format, the right structure and format for your podcast and your episodes starting with the right format. What do you want to do? How do you want to do it? Is it interview? Is it talking alone? Is it having multiple guests on? Is it storytelling fictional? Is it non fictional? Is it a discussion conversation? What do you want to do this? You can also combine with your topics from your brains about that at the end of the video as a short workbook exercise for you. Think about what do you want to do is best for you to talk alone. How do you feel talking alone? Because that can sometimes be a challenge. But don't take me wrong, doing interview is also a challenge but a different challenge. Because you can play with each other, you can throw balls to the other one, question the other one, he can question you back, and it is more the impression of a conversation going on. That is actually also what most podcast formats are. I should mention, most successful podcast formats are doing interviewing conversations because that gives you, as a listener, the impression that you are part of this conversation. You're only listening, sure can say anything, but you are part of this conversation. That's the podcast magic. That you have them in your ears in your apartment while going on a hike, going out in the weeds or in the forest are showering, being in the bathroom for sleeping, the most private situations. You listen to podcasts and oftentimes that the impression that you are part of this podcast, that you are actually friends with the podcaster. And that is exactly what we want to use, that we want to reach as a podcast. When we create a new podcast, we want to create an experience. We want to tell stories to the people. That is why you should know which format is the right for you and there's no other way than trying. Try doing a podcast alone. Try doing a conversation. Go to other podcast and be the interviewed person. Get two or three people onto your podcast, whatever. Tell a story. Yeah, create a story, whatever. Now the exercise. You know some formats now. As, as always, get some creativity, get some inspiration from other podcast formats. Doesn't have to be. Your topic can be a totally different topic, but how do you want to do it? Then connect them to your structured topics that you found in the brainstorming exercise. Choose some formats and write them to some topics, connect the two of them. Then we see each other in the next video. 12. 3.2 Frequency_Length: We are in for the long shot here. It's not a sprint, It's not that we want to have five episodes and thousands of listeners and then stop doing it. It is all about consistency. Consistency is king and key for a successful podcast. Just think about it if you have your target audience, if you have the right topic, the right format, what is important for a listener that you are reliable, that he knows every Tuesday, 07:00 P.M. there is a new podcast episode from him that is what has to come through. Think about the frequency, your podcast. How often do you want to publish something? How often can you publish something that has also to do with the format of your podcast? With everything we talked about, because the format makes it more easier or more complicated to record frequently. For example, if you choose an interview podcast, you are dependent on your guests availability. There's no way around it, but if you do a podcast alone, it's only you can record whenever you want. It's only your timetable. If you have 234 people on your podcast format, need to all align them on one date where everybody is there, everybody can, everybody has time, everybody has the right set up. Be sure you choose a format and a frequency that is doable for, manageable for you. Because there's no worse thing in podcasting then you don't frequently publish an episode. As I mentioned before, Start, Start a little bit slower. Start with once bi weekly, then if you see this podcasting, it's really working. Look what's right. It's the working. Then increase the frequency, go to once a week, go to twice a week. Whatever suits, but start a little bit slower with a lower frequency. Also, everybody is talking about the algorithm. The algorithm is not amused when you post infrequently. If you post infrequently, for example, today I post an episode, next week, Sede time I post an episode, then three weeks I don't post anything. Then I do a podcast episode on Friday morning, whatever that is. The algorithm doesn't know what he gets from you. It's hard for him to rely on you. Most podcasters experience this. This is one of the insights that nobody is telling you that you can't read in any podcast forum. But if you do 50 episodes, if you reach 50 episodes or one year of constantly posting, there's normally uptick in your listeners and nobody can explain it. Of course nobody can explain because you didn't do anything different from your previous episodes. But the algorithm now can rely on you because he knows, hey, this guy is in for a year, for 50 episodes, he's a safe bet. That is why it's important that you pose frequently. Also an important thing is the length of your podcast. This has to do a lot with your target audience. What you can do is blubber, like repeat yourself. Go in circles all the time. Listeners will stop listening to you if they have the impression that he's repeating himself. He's not coming to the point. What does he do? Say what is important? Bring it on the point. Be on point also with your guest. And then stop the episode. Don't try to fit topic into a specific amount of minutes that you said, I need to talk 30 minutes about this topic. If it's over, every important thing is set, then you can always put it into a nice storytelling is very important. But maybe as a rule of thumb is if you do a podcast alone, it should be shorter. If you do a podcast as more people with two people or more, it can be a little bit longer because then you have more to talk about. There's a more flow going on. But if you talk alone, it's only you and your microphone. If you talk alone a little bit shorter. If you are two or more persons, it can be a little bit longer. But what you should avoid always is not coming to the point, not making a point, just filling the time with things. Don't ever do it. Now, jump to the next video. 13. 3.3 Name_Logo_Intro: Now we get more and more hands on of two your podcast. We know all the theoretical stuff now, but a few things we still have to theorize about until we can get into the software hardware, recording tips and tricks parts, the funny parts. Let's talk about your podcast. Name is a logo, very important. Do you need an intro as a podcast? We will figure this out in this video. How should your name look like your podcast? The name is normally have your name and then you have a small sentence below it that is describing your podcast. What sometimes people are doing is they get really fancy with the name creative. Think about five corners with the knowledge they have for the topic. And come up with a name, two words, maybe one word for them that is killer. I tell you that is the killer podcast name. But nobody besides them really gets it. This is a problem. Because just imagine you are on the look for new podcast. You type in a topic and it pops up. One podcast. You click on it and you listen to an episode, and you have the impression, oh my god, they're talking about a totally different topic, the travel podcast. And you were looking for a coaching podcast because the name was so bad chosen that it totally misled you. Think about that when you create your podcast name. It shouldn't be too creative. It can be creative. It should be a little bit creative. It shouldn't be like everybody's name. But it should always say what the person gets in the podcast. It's not made to confuse. If the name is already confusing your podcast, you're losing listeners before they even start one episode before they even listen to 1 minute of your podcast. The name has to say what they get and use the sentence below it. Choose your name, two words, and then choose a small sentence to describe a little bit more in detail. If you don't know, again, go to Spotify, go to Apple Podcast, type in your keywords, look what's coming up and then write it down and play around a little bit. Also a chat PT some creativity for some inspiration. It's no shame to use it for that. For that, I think the tool is perfectly perfectly made and fitted. Go and look up for a name, get some inspiration. Use GBT if you want. If you have a few favorites, write them down and send them to ten friends. Then get some feedback for them, from them and see, okay, which name is resonating the best. Also, if you are already doing that, that you are in contact with your community over social media, for example. Then take them on the road, take them onto your path, onto your way to your podcast. Let them decide how great is it If you are just one follower and you can make tick in Instagram story, for example, that you can vote and get your voice out and say, hey, I like this, I like this name a lot. Take them onto your road with you together. Let's talk about the logo for a second. A logo is maybe one of the only things where a listener can really see your podcast or see something. But to be honest, don't waste so much time with the logo. It should be a nice logo. It should look professional, It should be according to your values. If you have the value of the looks, high quality, high price, whatever, then you should invest more money into a professional logo. Then when you are a spare time podcaster, then use Canva use Word. It's all working. It's all working with time. You get ideas with time. The identity of your podcast is growing. Your logo on 100% changes. You can also think about structure here that you change your logo from season to season. Let's take you have one year and you record 50 episodes after the year. You make a break, you have your vacation for a few months, you go offline, and then you start recording for the next season and you use a different logo that everybody knows. A season 1234 that is working also perfectly fine, you can do that word, go to Va, get some creativity type, in some words, look up some artworks. Maybe some designers fiber. If you know someone who is good with creating stuff, use your network. Intra. Let's talk about an Intra a little bit because we're going to talk about int a little bit more when we talk about the structure of your episodes and your scripts. Is an intro music and an out music. Very important for your podcast. I would say it's okay if you deliver high quality podcast. If that's one of your virtues, you need one. If not, especially if your time is limited, then don't do it because it costs time. Always keep in mind you have to be in for the long shot with a podcast. If you load onto your shoulders too much work. That is a high quality logo that is a high quality intro and outro that takes weeks to do it. It's one time effort, most of the time, but it takes weeks to do. It takes a priority, three or four. You can work with an intro out, already recorded and free to use um, that you don't have to have an artist for it, a musician, a producer, or whatever. Maybe only one last thing about intra and ultra, the priority is not so high. It's more about the quality of the topics you talk about in your podcast. The last thing I want to say is be careful if you choose a song, like a real song that is played by radio stations, because normally you have to pay for them. I experienced this with some other podcasts that you buy the rights for certain amount of time. Sometimes the artist just says, when this time is over, I don't want anyone to use my song anymore for everything. They can do that, at least in some countries they can do that. Then you have a big problem. Because what happens if you have recorded for example this was re talk here. This guy had recorded 200 episodes and used the same song as an Intra and Otra music. He paid his fee for it. Everything was totally legal. But then the guy said, I don't want anybody using it. But the 200 episodes are still online. He's not paying for it anymore because he doesn't want it. You have to take every 200 episodes and record them new, which is impossible because you have some gas. Intro and outro is one audio. That is one last tip to this topic. Intro and outro, Important but priority to free for whatever. You can also do an intro with your voice that you say, hey, welcome to my podcast. We are talking about this and that. And then you start into the interview. You should area always do that. We will talk about that in the next. 14. 3.4 Structure: How should your podcast episode look like? And how do you script a podcast episode if you, for example, do a podcast on your own alone, without a guest, this is what we're going to talk about. Now we glance over the intro outro music thing a little bit. I'm going to present you now what is a normal structure of a podcast? Your intro. You have the introduction. You have the main part. You have the final, the greetings and whatever. Then you have the outro. Music is optional. An intro. If I talk about an intro, I mean you greeting your listeners. Hey, welcome back to the show. My name is Luka Boyd and today's guest we are talking about topic Y, S and so on. This is like intro and then comes the music. If you have a music, then introduction. How's it going? What's going on? Bo small talk, not more than 1 minute or so. Then right into the topic. You have to go to the main part as quickly as possible. The final with a nice that you have been on my podcast, tell the people where they can find you, for example, blah, blah, blah, and then you do the out. Thanks for listening. Again, don't forget to subscribe and like the hell out of this post and Spotify and Instagram or wherever, whatever social media you are using. Then comes the music and the podcast is over. This is the basic structure for good normal podcast, I would say. You can play around here a little bit. Always keep in mind it has to be, it has to be natural. You get natural with the intro after some time because that is normally not natural to speak an intro on your own. For an audience that is nothing that comes natural. You have to exercise it, you have to train a little bit, and it comes by time to be honest. But always keep in mind, there is a topic in your podcast titles and where you got fined for this episode. The listener wants to know that topic. Here's a specific question, here's a demand for you, don't do. An intruder is 10 minutes, for example, where you only talk about the weather. Some format, it's okay if they are more conversational, more leisurely. But most podcast formats, if they really want to inform about a certain topic, is important that you don't do a lot of small talk at the beginning. It is important that you come to the point that you tell them, hey, this is the tip, this is what I learned, this is my knowledge here. Take that you said, for your own happiness or whatever, Don't waste so much time, so much time for small talk. For example, the intro, Very important thing. The intro and introduction. You can always use a snippet also from your podcast, what you said. And cut it out and put it in the beginning, in the intro. But it's important that it somehow catches the listener. Maybe you are familiar with the free second hook rule from short videos on Instagram, Youtube, Tiktok, wherever that in the first 3 seconds, the viewer decides am I going to swipe or am I going to watch with podcast? It's not 3 seconds. You have a few minutes time, but don't waste them. If after 5 minutes you're still talking about the weather or your business partners or whatever, the person will say, hey, come on. What is this? What is happening? I want to know this topic. Just ask yourself, when do you reach the point when you listen to podcasts when it's just annoying, like come on, another business partner, another sponsoring partner. Don't talk about the weather it had five weeks ago when you recorded. It's a totally different way And now, and I'm living in a different country, don't do that, come to the point really quick. And now a few tips for scripting. When let's maybe take the first easy thing, you do a podcast with a guest. Prepare, always prepare a meeting, a phone call, whatever with your guest Before you record. That is super important that you get a feeling, how's the other person talking is doing a lot of breaks, a lot of long breaks, talking like cannon fire, like machine gun fire. And you have to interrupt him a lot because otherwise he's getting lost in the weeds and you're not going anywhere. As a moderator, you have this task to do. That is your task to call with them a previous call with them, get some connection going, get familiar, get a little bit warm with them. If you are recording alone, you need a script. It's 99% of all podcasts that are doing alone are using a script. There are only a few talented people who can do it without a script. For their format, it's totally fitting, but if you want to inform. You need a script, we want to avoid that. It sounds like you are reading from a paper that you wrote before you recorded your podcast. And this should sound very good is rubbish. We don't want to do that. People are going to go to a different podcast. But do this. Write down some, write down the topic. Write down everything that's important. Always keep in mind, hey, you are the expert. You are the expert in this. You don't need to have a script that's two pages long and has everything in detail, you know this stuff, write down everything you want to say. Structure to a few. I would say each paragraph should be five to 10 minutes long when you talk about it and should have the key information in it structure into five to 10 minutes paragraph. Then break it down. Take one paragraph by the time and break it down into one sentence. Into one sentence can be ten words into one sentence. Break it down very rapidly, you know what you're talking about. Don't be afraid. Break it down to one sentence then if you have all paragraphs into one sentence, break it down into a few words. Maximum three words. Three words that are key words, like acting like in the theater, you're not really learning the whole script. There you are waiting for some keywords. You're waiting for some keywords from the other actor. If you hear the keyword, okay, now I say this, that's the same with the script. In order that it sounds freely spoken that you are the expert that are seen like an expert. It's not enough to just read a paper. You need to speak freely and this is a good exercise if you miss something, if you forget something after the recording. I want to talk about that. It's your topic, you are the expert and this is your topic. I bet you you are going to talk about this topic in a future episode for sure. Don't be afraid. Don't be afraid to make mistakes. Don't be afraid to forget something. You will always get the chance to talk about that if you do it with this method I just told you, you are really talking free. It takes time. It takes training like everything, but don't be afraid. Try it out. If you record alone, script it with the method I just told you. If you record with your guest, write a short questionnaire, speak to him beforehand, and then do the recording. If you are alone, try it again. If it fails the first time with time, you get more professional. You get more expert with the whole technique, with the whole method of scripting. And they see you as what you are an expert in your topic. 15. 4.1 Hardware: Now we definitely get more hands on with this course. We talk about hardware. Finally, Luka, let's talk about some Cromicrophonespideretworksrural. It's getting awesome. Now be prepared. It is super important that you deliver good audio quality. In order for you to do that, it is important to think about a good microphone, but also the right placement of the microphone, the right room acoustics so that there is no hole and so on. And also some rules of thumb that I'm going to share with you. Audio quality is super important. How do you start with the topic, the budget? What is your budget? Go back to your groundwork that we laid and look, okay. How many euros do I want to spend? What virtues do I have? How do I have to spend? Maybe for a microphone and some diffusers or whatever. Think about your budget. Think about where are you recording, Is it outside? Is it always in the same room? On the road is with the gas in their room. That is what you should think about then because of it depends. Do you need some heavy equipment? Because you can always install it to one table and there it is for the next years. Or do you have to travel with it? You need like light equipment. What is it then? Think about how many people are you recording with? Is it usually 123? How many is it you need this equipment to? A few rules of thumb for you. The first one is the microphone placement. Microphone placement of the fist to say two fist lengths apart from the microphone. This is a good rule of fist to say for you. Just always keep in mind the microphone. Two sizes of your fist to the microphone should be the best quality. Microphones have a different length or distance you have to keep. But they will mention that normally it's two fists, and you are fine. The most important rule of thumb is keep it simple. Keep it simple. You don't, you don't have to create a whole podcast studio. When you begin, you are just starting a podcast. Keep it simple. Use what you have. Use what you have already. I bet you it will be a good quality. Most of the people have headphones. Most of the people have a microphone at home. Or you can ask a friend to get his microphone that he bought a few years ago and isn't using anymore. Just to get into this really quick, don't spend too much time looking for microphones and hardware equipment when everything is already there. Somewhere in your inner circle kiss. And the rule of 16. 4.2 Mircophones: Let's talk about some microphones. For you to dive into this whole topic. Maybe you've already researched a little bit what microphone types are there. You found yourself a little bit lost, like, what is an XLR slot? Condenser microphone. Dynamic microphone, What should I use? Basically, there are four kinds, two categories. The first category is dynamic and condenser mic. A dynamic microphone is more for moving targets. I would say if you are a moving person and for podcast I would say it is moving because you're not sitting still for half an hour. You can start with a dynamic microphone, which are most of the time also USB microphones. They are from a quality perspective, oftentimes not as good as the condenser and the XLR microphones, but they have a super quality. The difference is really slide if you use a condenser mic. This is more, for example, for recording a singer or a song. You are standing there, you are moving around or going somewhere with this microphone. You are on one specific spot with this microphone. That's why it's also good for podcasting. That's why both work. Generally, both work what is important. With a condenser and an XLR microphone, you get a better quality. But also you need more equipment for it. Because normally you can connect it directly to your laptop, but you need an adapter for it or you need a mix what the Chas are using. You need a mixer for you need more equipment, but you get better audio quality, dynamic and USB, you get a really good audio quality with them too. I've never recorded a podcast with an Cel R microphone and they have a super duper quality. It's your decision for usability. I would recommend USB. If you say, I want to have a really good quality, take an Excel road road. This one here most of the time. Usb or Bluetooth, Sure is another very famous brand. Makes a lot of cell microphone, maybe one tip from my side. Try something out. Order a bunch of them. Order like free for microphones, some Cel R, some USB. Try them out on a weekend. Listen back to the quality and then decide for yourself, okay? What is it worth for me? How much money do I want to spend? What is my budget? How many guests have it? How many microphones do I need? Then you see what is worth. And the ones you don't want, you just send them back. 17. 4.3 Headphones_SwivelArm: What else do you need for recording a podcast? For sure you need some headphones, a swivel arm, maybe a thing that you can pull around the microphone with, and you are a little bit more flexible, especially if you record long time podcast, long term podcast, long format podcast. Why are headphones and a swivel important? Headphones are really important if you record, not only alone, if you have guests. That is very important because most of the time you don't want to have the sound from your laptop coming out and being recorded by your microphone. That is what you want to avoid because you have a hell of work afterwards to get this out of your audio file. You don't want to have that. There are some softwares that are good. We are going to talk about them in the software part. But now you need headphones when you record on line. When you record off line with more than one person, if you're not alone, you need headphones. Now what is important, use headphones that are connected directly, cable with your mixer or with your laptop. Bluetooth. Bluetooth works, but sometimes Bluetooth is a little bit, sometimes it doesn't work and disconnects. If it's only for a second or a few seconds, your guest gets confused, he asks the question, hey, I'm not hearing you anymore. What is going on? Is everything right? Or you are confused and you get out of the flow. You have to cut it out afterwards. Take a cable, put it in there, and you are safe. Also, think about the headphones. How long are the podcast episodes that you are record? If they are half an hour, 1 hour or more, you should always look out for some headphones that are really comfortable to wear. They are really comfortable to wear and they have to be over ear. Always use headphones. Why? Because they keep the sound inside. If you only have in ear or headphones, they normally tend to let some sound out and you find that again on your own audio file. Your microphone is recording this, you don't want that. Also, maybe one tip. Airpods? Nope, don't use them neither As a microphone may be as headphones, but don't use them as a microphone. Maybe use them as headphones if you or your guess has nothing else laying around there, that is. Okay. A swivel. Why is a swivel arm important? Because it gives you a little bit of room to move. Oftentimes important to have a room to move if you record long term, if you want to make it really comfortable and lay back sometime in the podcast, you can just drag the swivel arm and the microphone to you, and it's still the same loudness, same volume for your guest. Just be careful and tell your guest that he can do that because oftentimes they forget it. You're the expert, you have to take care about this. Also, one important thing I just forgot about the headphones is it is also important to wear headphones if you record off line. And we will talk about that in the end when we talk about actually doing recording. Is that you hear how loud is the other person because you hear it on your headphone and you hear how loud is the other person. If you record with three people in total or more, you need headphones. If you are two, you could let the headphones be. But three or more, it is a must Only take this as my advice. You know what I said? What you should look out for? Let's talk about some other hardware. 18. 4.4 Pop_Spider: Let's talk about a pop protection and some spiders here. What are they good for? A spider is normally built into a swivel arm or a microphone and reduces the vibrations. The hits when everybody is shaking or you accidentally touch the microphone, so it's just reducing the vibrations. Sometimes it's built into a set with the microphone or a swivel arm. Look out for that. If you have a stable Yeah. Podcast set up here where the table is not really bouncing or vibrating in general, you don't really need it. On the other hand, it's not really expensive to buy. It gives you a little bit of quality for a cheap price. And sometimes it's already coming with the microphone. A pop protection is exactly what it sounds like a for the explosive, it's filtering out then because sometimes when you talk they get 01 letter gets really loud and that is shooting over to avoid that. Most of the time it's a shot protection built into the microphone. Look out for that when you buy a microphone, does it already have a pop protection? If not, this I would recommend because if you have a pop protection, you can always get a little bit louder with your voice without overpowering the microphone. They are often really cheap. Sometimes already built in or in a set that you can buy. Decide for yourself, do you need it? You can buy them when you see that it's not working without. 19. 4.5 Difusor: Let's talk about some sound protection and some diffusers. Why is this important? If you are recording somewhere and it's always the same place, you make sure that there's no hall or something else going from your wall. Make sure you don't record directly into a wall. You should have something there that, that is catching your sound waves. That is really important because otherwise it gets really holy. You sound like you're recording in a tunnel or somewhere. You should avoid that. Some microphones, they are filtering out very well. But as with many things, just try it out. Order some microphones, set them up where you normally record, then try them out. Try how is the sound quality? Is it hauling there too much echo on my recording or is it okay? It's also really important if you set up your room to cover some of the corners, what is working are diffusers you can buy everywhere where you can buy music equipment. You place them into the corners, they break the sound waves. You also reduce the echo. If you're not a record in a room that is really echo, you don't really need that because there are also some low budget things that you can work with. That is the big advantage of podcasting. Most of the time people don't see you and they don't see your set up. You can use low budget things without messing up with the room because I know some of you are recording at home. Some of you don't have your own podcast recording room studio. That is fine. You have multipurpose rooms where on the day it's the office and the night it's the recording studio. You can't actually change the room so much, but there are things you can work with. For example, plants, plants are filtering out echo a lot place in the room. Also books, you can work with some carpet on the bottom or some curtains on the windows is everything is catching the echo, the sound wave. You can put maybe a couch somewhere and some pillows there. Everything catches sound waves. Also, there are really, sometimes really nice looking pictures like echo pictures. They're catching sound waves to make sure that you avoid echo on your audio file at all costs. It sounds like you're recording in a tunnel. You can decide for yourself, how much money do you want to spend? Can you change the room way? Recording a recording always in the same room, only then it makes sense. Do you want to spend money on it or do you want to use some other things that you can hang on maybe create a nice background with them? The obstacle in the way becomes the way. Let's move on to do software. 20. 5.1 Software: Now you have your hardware, but we also need to make some decisions about your software. Let's answer some basic questions like we did with the hardware. How much money and time? Time is really important on that one. Not only money, but how much money and time do you want to spend? Do you have, where do you record? It's the same question, more or less the same questions as with hardware. Because you can spend so much money in software and you can spend so much time in software. Think about that. If you have a lot of time at hand, then it makes sense to don't invest in expensive software or agencies or whatever, but more in doing the work on your own. But it takes a few hours more. You can invest like 56, 10 hours into one podcast episode only with working in the software, producing, cutting, editing, everything. But you could also choose a software that costs you 20 bucks a month, for example, and gets everything done in 1 hour per episode or 2 hours per episode. Maybe think about that for a second. Go back to one of the beginning videos and open the drawer and look how much time and money did you want to invest? And then we are talking about the different tools in the next video. 21. 5.2 Recording SW: Let's start with the most important thing, the recording software. Oftentimes, the recording software is also the editing software where you can do your post production with one of the best, and luckily as a free one is Audacity. You find it everywhere if you work with music. Before you know from that software, you find many people are using Audacity for their recording. You can use it perfectly fine. It's free. Works for Microsoft Perfect. If you are an Apple user, there's the same in green. It's called Garage Band. You can use it on Apple devices is perfect, but also sometimes if you for example, use a microphone. There are some microphone or brand on recording softwares that are with the microphone, so to say you can also use them, but you should be aware that normally you can't edit with them, you only can record. My advice would be take something that works for everybody, Audacity and Garage Band. Because the big advantage there is you can go to Youtube and there are a ******** of tutorials already for them, but with micro microphone brand recording software there's not so much. They're very limited. Take Odit, take Garage Band, it's free. You don't have to invest anything there. You can do your whole cutting, producing recording in this two tools, they are free. A lot of tutorials there, you save a lot of time learning everything by your self. 22. 5.3 Meeting SW: Very important if you record podcasts on line with a guest. For example, you should have a guest when you record on line, Otherwise it makes no sense. You need a meeting software. We all know meeting software since the Corona pandemic, so maybe the most well known. Then you have teams, you have Google, you also Skype. Sometimes people just record the meeting room with the person. They just hit the record button in, zoom in Skype, and just record the whole call, which is a good thing to do. I, myself started so as well, and I continue doing that for exactly three episodes because then I realized, wow, this is really bad quality. Yeah. It is not only picture wise but also audio wise. You have a few disadvantages from that. If you use one of these softwares and use the Record button there, the quality gets pushed down by your Internet quality, it gets pushed down from the tool. You always have one dominant voice. If I press the Record button, I am the dominant voice. And if you are my guest, nobody will hear you. As long as I am talking, that is not doing what we want to do as is creating a harmonic conversation where it's like you are listening into a conversation that is happening, that you are part of that as the listener. That is not happening if only one person can speak, because that is not natural, really be careful about choosing this. You can choose Zoom or Skype or teams or whatever to meet online, it's totally fine. But for use local softwares if you use them. If you use Skype, then use local software or sum like Audacity. Everybody you and your guest, you're recording your own voice. We'll get into details how you do a recording proper little bit later on. But I would not advise you to record directly the online. That is for beginners. Beginners are not in discourse, you know that don't do that. Use them to meet but don't use them to record. 23. 5.4 All in One SW: Luckily for you, podcast is not really new. There are a lot of softwares that makes your life really easy, way easier than it was many years ago. I call them the all in one softwares. Two of them I'd like to recommend very often is Riverside FM and Scs. If you use one of these softwares, they are not only for meeting online, but you also can record with them online in a very good quality picture and audio. And you can do the whole editing in this software, editing also for the audio file, but you can also create real short videos from that picture without picture, whatever you like. They are like this all in one tools, but of course, up to a certain point they are free, but then they cost something. Oftentimes they are pretty good if you have a little bit less time and more money to spend because they cost a few bucks. What I always suggest is wait until Black Friday, November, and buy them 50% of oftentimes that works. They oftentimes have these offers, otherwise I only can recommend they make your podcast life so much easier. Make it so much easier. You go on there, you create a link, you send it to your guest. He opens the link, everything is connected. You don't have to have some issues with the microphone connection or what else it records off line. Now you can say yeah but look at it. Didn't you just recommend not recording on line calls? Yeah. They are using a different method. They are recording offline on your PC video and audio and then loading it up. They are not recording on line, they are recording offline and loading it up. If you have a bad Wi Fi connection, only the upload takes longer, you're still recording in very good quality. Think about one of these all in one softwares, Riverside FM, San cars. There are a few others out there. Just try them out what fits to you most and make your life a little bit. 24. 5.5 Podcast Host: Now we know how we record. We have our microphone. We have all the base lining done for our podcast. We have the right format and the structure. But look how is my podcast uploaded to Spotify? Apple podcast? You have to do it everything on your own. You have ten podcast podcast suppliers. So to say you have to upload every single file to every podcast platform on your own? Of course not. That is absolutely not what you have to do. There are podcast hosts, podcast host, sometimes they are free. They are free of charge versions. Of course, there are expensive versions as with everything, but they differ only in slightly. I would always recommend a free one, use a free one. It's the same with every software out there up to a certain threshold. It's free. When you pass the threshold, it gets a little bit expensive or you have to pay something for it. Some examples you can look them up is Anchor, or it's now Spotify for podcasters. Pig Podcasters Point, CO bus, but lips in whatever. There are many out there. What they basically do, as the name suggests, they host your podcast. You get account, the create account, sign in, put the logo, the name, the podcasts. Your description of your podcast, what is it all about, links in there. Then you can upload an episode, adoloadudioiethowlinks. And then you can decide, where do I want to have it submitted and distributed with one click? Or you can plan it also. You can say, hey, I want to have this next week. Friday 09:00 P.M. I want to have this episode out. Click it, you edit it. Uploads it to every podcast portal, Spotify, Apple podcasts, we, Amazon Music, and so on. This makes it really easy. Now, you may ask, if I look at it, if they are all the same, which should I choose? For starters, I would always suggest use Spotify for podcasters. Why? Because oftentimes they only differ in the detail of statistics they delivered to you. The statistics are important because in the statistics you see who is listening to my podcast. Where is he? How is he? Which gender has, and how long is he listening? That is really crucial. So far, I only found Spotify for podcasters delivers you Spotify statistic. How long are they actually listening to your podcast? You see, when are they turning off? When are they tuning in? Again, that is important for you to know. Okay, I said that and I lost 50% of my listeners better. Don't say that anymore in the future podcast episode. But also there's one thing that you don't read anywhere, that nobody will tell you that is coming with experience. And I have experiences on my own. So far, many others have experiences as well. If you choose Spotify for podcasts, then you decide after a few months, after a few years, you go to another podcast host. Because you want to try out local podcast host or whatever. There will be an increase in your listeners from Apple devices. Don't ask me, there are rumors, but I'm not going into detail there. But if you change from this Spotify software. Spotify for podcast is a Spotify software and go to Freer software, your Apple listeners increase. That is important. If you want to have a podcast, one of your goals is to gain more customers or leads. Because Apple users, they spend way more money online. This should be one of your thought process things you should think about. Start with Spotify for podcasts. For the beginning, that's totally fine. But after a year after you are in your podcast routine, maybe think about changing your podcast. 25. 6.1 Tips and Tricks: Let's talk about some tips and tricks to make your podcast successful. Let's talk about this first before we dive into the recording stuff. We talked about that also pre produced episode, why is it important to overcome obstacles? Pre produced episodes gives you some room to brief. Also, you get away from the stress of producing one episode a week or two episodes a week. You have pre recorded episodes and it makes life for you much more easier. Also really important, take your followers with you on your journey, with you on your podcast journey. Rely on them, Ask them for feedback to your name, to your log. We also talked about that because when you then start, you can already count on them to share, to listen to the, to make some rumor for your podcast. Let people know the. Use your channels. If you have a new play the newsletter, social media, use social media. When you shared some episodes when you are already online, then ask for review. There's no other key figure that an outsider can see from your podcast. They don't see how many listeners you have. They only see how many episodes do you have and how many reviews do you have. Reviews and feedback is a key figure here. Always ask your followers, hey, if you want to do the podcast, good, leave a good review. It's as easy as if you are not sure how to do interviews, interview people you know and you trust at the beginning. Not only are they for sure coming onto your podcast, but also it's okay if you do some mistakes with them and you learn from this episode. It makes your life easier. A little bit with interviewing people you know, don't use anchor or use anchor. Spotify podcast is now if you want to have customers as you go, new customers as goal we talked about in the episode before, look at the stats. When do people turn off your episode and listen back to your episodes? Did talk too much about the weather? Was it too long or small talk, I come to the point, did run in circles or whatever? Always remember you're in for the marathon, you're in for the long shot. One year, 50 episodes is the bare minimum. You have to deliver everything, the algorithms won't trust, you won't supply you to other listeners who are searching for new podcast. Keep in mind you're in for the long shot. Build a system where you can rely on, where listeners can rely on you, that every week in your rhythm, biweekly, or once a month, an episode is released. 26. 6.2 Common Mistakes: Let's talk about the most Common mistakes podcast beginners are doing. The first one is they chose a mainstream format in the beginning. They didn't spend so much time in what is my USP, maybe what makes me special. They skipped over it. They glanced over it, said, I will work it out later. No, it doesn't work. Don't waste your time. Don't waste your time without knowing what you're doing, why you're doing, for who you're doing it, what values you have, and what your goals are. You need that. If you choose a mainstream format, nobody's going to listen to your podcast because there will be a existing podcast that is delivering good content, where the people trust it. And to get people to come to your Pocas from an already existing podcast, that is really hard. You want to have new listeners, you want to have your own thing. The second thing many people are doing wrong, especially with business podcast, is a seller mindset if you want to gain new customers, and this is one of the most common mistakes. If you want to gain new customers through your podcast, you don't do it directly. You don't tell them by with my podcast. No, you don't do that. You do it more subtle. You do it more subtle. You talk about your offer, You talk about your service that you have, your product that you're offering. Very subtle. You let it flow into your podcast episodes from time to time and give them the opportunity with links in the show notes that you mentioned. Hey, if you want to check out more, just go to my link. See your next episode for example. Don't do it directly because listen listeners want to have the experience to be part of a conversation. Nobody wants to get sold something and have the expression that is a selling event that they are listening to. The first mistake, the most common mistake is not using the right microphone for you. Go back to your hardware lesson, to the hardware with you, and choose the right microphone for you. If you deliver the a bad quality or the wrong quality, you waste time on that, you lose followers and listeners on that. Fourth most common mistake is using Zoom Sky teens to record podcast episodes. I don't go into this, I talked about that a lot. Just don't do it. The fifth one is the wrong marketing. Do the right marketing for your podcast. You have to find your own finger a little bit how you market your podcast. Don't follow what Star podcasters are doing, because most of the time use their big name or names of guests to market their podcasts. You can do that also, but oftentimes they are already well known. If you aren't, use your channels, get your followers on Instagram, Tiktok on board, use your newsletter, do the marketing as it fits to you. The podcast has to be with you. The podcast has your identity. Don't follow anything that anybody says to you, how you have to do it and your marketing. Find your own style of marketing. 27. 7.1 Recording alone: Let's talk about recording the podcast. Finally, let's start with you are alone. You're recording your podcast alone. You're most likely recording it off line alone because that's much easier. If you record alone. What do you need? Get your set up, right? Your laptop. You have your microphone connected with your laptop. You have installed Audacity or Garage Band, whatever you want to use. The microphone is working there, maybe your headphones on. You don't really need them, but you can use them if you want to get used to them. You have your script ready. Start doing the recording. That is important, just start doing the recording. You will get trained by it, by time. Make sure that you have a quiet area where you are recording. Also, make sure that there are no background noises hearable on your recording because that is annoying. Sometimes people don't want to hear your background noises and sometimes people tell me that that's just real. They hear the dog barking or me sipping my coffee. Yeah, it's maybe real, but it's also really annoying. There's a lot of background noise already in our real life. I don't need them in the podcast. I'm listening to make sure when you record, when you record in general, that you have a quiet room, that you have time at hand and make it comfortable for you, nobody seeing you. If you record with video, some people are seeing you, but normally don't record with video. Make it comfortable for you where your nicest, most comfortable hoodie. Get your script ready, connect everything, and then let's go. 28. 7.2 Recording with guests offline: Let's talk about the most important things when you do a recording with guests off line. What is important if you do a recording with guests off line? The scenario is you are sitting in your recording studio and at least one other person is with you. First thing is you make sure you know what you're talking about. The guest is on track, what the topic is, He has the questions, he had some time to prepare. You already talked before and start with a little bit of small, don't get right into the topic. Invite him. Let him sit down. Offer some, drink some water. What does he want? Because if you record long form podcast, you need some because you're speaking constantly. Make sure the catering is, so to say, ready eating. I wouldn't advise to do, because you hear the crunching sounds on the microphone. Drinking, that's absolutely fine. Make sure the surroundings are set, it's quiet, You have your time, everything is blocked, the room is ready. Then get him into the microphone set up. Get him earphones. Get him his microphone. If you have a swivel arm, explain it to him. Most people want to have explained that. It only takes a minute or so. Get him comfortable with the swivel arm. Tell him, hey, you can lean back in your chair, you can come to the front. Just take the swivel arm with you. Also, if you start the recording, it's always your job to remind him and it's no shame if you hear that on the audio file guest XY St. I'll pull the microphone a little bit closer to you. It's important say that. It's not a shame to have that on the audio file. You can cut it out, you don't need to. But it's worse if your voice is really loud and his one is really quiet, because that is a pain to listen to. That's also why it's important to wear the earphones. Explain it to him. It's important that you wear them because I can hear how loud you are and how loud I am on my earphones. I can adjust in time and don't be surprised after the recording is over. Shoot, I only heard my voice. Your microphone didn't work or you were so quiet. You will find yourself getting more comfortable with that by time. Also, before you start recording, do test recording, press the record button and ask. Just for test purposes, say a few sentences and introduce yourself. Takes 30 seconds. You talk a little bit so you can listen to it loud, the quality good. Is the microphone active? Sometimes that is also happening. Then you cancel, you stop the test recording and go into the real recording. Always remind your guests to be precise, be on point. Talk hot air. As we say here, don't talk hot air. Don't run in circles with your explanations. But it is also your job because the guest is an expert in a topic. I would assume he's a guest he's not familiar with recording weekly podcast. It is your job to remind him, get him back with clever questions to the main topic, get the best out of him. And that's why it's also important to have to the Pre talk with him. Also get to the point really quick. In your podcast, don't talk about the weather. Don't make small too long. Only a minute or two maximum. Sometimes you can keep it out altogether. Do it off of the records, then you should be good. If you do a test recording, do the real recording, Keep an eye on your audio. If the volumes are in the right spectrum, keep an eye on the clock. You have your time set, you said 45 minutes, then it's 45 minutes and not 1 hour, 30, it's 45 minutes yourself responsible to it. And with time, you get used to everything you get. Let's keep it short. Hey, let's make it, Chris, to tell your guest, Pull this microphone a little bit closer, you get used to it, and you get expert, you get expert in setting up everything, making everybody comfortable. And this will come through the voice, come through the audio file, and then you are set for the recording. 29. 7.3 Recording with guests online: Now we're playing through the case when you record on line with more than one person, you and the guest. At least, maybe another guest, another guest. What is important, there are low budget and high budget variants. Choose yours. After this video, you will know which one to choose. If you want a low budget variant, the more time intensive variant you meet via Zoom. Scott, whatever you download Audacity on both laptops, your guest needs to know that he has to download Audacity. Then you have to ask him, do you have your microphone and earphones already connected with your laptop? He says, yes, I have. Then it's your job to make sure he has because sometimes they have, but it's not really connected. Right? They're talking about the laptop microphone for example, and that is bad quality in general. Do yourself a favor and be a stickler. It comes to audio quality with your guest. There's no benefit for you if you do a podcast just for the purpose of recording the podcast when it has a bad quality from your guest. If his microphone is not working, if he doesn't have a microphone and he didn't order one, then for God's sake, don't record the podcast most of the time. It has a bad quality and you don't do yourself a favor. People are not going to listen to this. Can be as interesting as everything, but they are not going to listen to it if it has a bad audio quality, just pain for your ears and you don't want that. Make sure you send him a list before you record. You mentioned in your Pre talk before you record a podcast about download Audacity or Garage Band or whatever. Get a good solid microphone. Get some earphones and the topics maybe he should be said. Then open audacity on both. Let, I would recommend for you start screen sharing. Your guest should start screen sharing. You see, is the microphone connected? If everything is said. Super tip from me. Audacity on recognizes microphones that are connected. Before you open audacity on your guests laptop. Connect the microphone, open it again with Apple, it's a little bit tricky. If you use audacity on Apple advises you have to closed total. Not only minimize it, close it in total, then if everything is said, one of the key things, how do you know when to start? Because you want to have an easy life afterwards producing the episode. And therefore, you need to know when did we start both at the same time. Because if you don't have a start signal like clapping or so, it's hard for you to 0, both start, you can use a clap. Works fine. What I normally do is I count with my guest, I start. Let's start counting one to ten. You try to keep in my rhythm, in the same rhythm as I do. We are at, for example, five. We both press the record button. I start counting 1234 and he jumps in 123, and then we hit five, press the record. Then you count 678910. Then when you have the recording and produce the recording, you have the same 678910 on both audio files, connect them over each other, and you are done. Maybe I should mention that if you record in this low budget variety of recording on line with more people than one target is to have a good audio file. That's why I don't recommend recording Skype or zoom calls, but record off line your voice. You have two audio files, one of your guest, one of you get them after the meeting and le them over each other. Connect them to one audio file, put your intro out to it, whatever, and then load them up to your podcast. This is the low budget variant. It's a lot of effort. A lot of things can go wrong there. I would always recommend use one of the all in one tools. Because, for example, if you use Riverside FM, you send him over the link that microphones that he uses so far, no difference. You get on line, you see his voice pegs, volume is his microphone connected. You see a good camera quality if you want to record that too. It's just more guest friendly, so to say. You also have both of the audio fights already in your system. He doesn't need to send, you don't have to wait for him to send you over something which is also important and take some time. Sometimes it's much more easier and comfortable, but up to a certain point it's free. But if you reach a certain threshold, if you pass a certain threshold, it's charged for you and to you. Think about that also during the podcast. Very important. Always keep in mind the time. There's no difference. I already explained that while doing a podcast off line with more guests, go back to this episode and make sure you take all of the checks before starting the recording. Do a test recording. Do a little bit of small talk before maybe one final tip. Write down things that are important that you go through before you start your podcast recording a check list what is important before send over the link, the microphone text message to him. Have the pre call with him. Then make sure everybody, everything is connected, Quality is good. Do the recording, stay on time. Ask clever questions. Get him the questionnaire beforehand and then afterwards, get the file. Get ready, get a small checklist for yourself, then take everything off before you start recording, actually or after the recording. Also. With that, you make sure that you are set, that you don't forget anything because sometimes it gets stress and fast and what is happening, we don't have so much time. A lot of things are going on there. So make sure you have a checklist. If you don't have one, write me a message. I have a checklist lying here for offline, for online recording, for everything. Give me a short message, short e mail to my e mail address and I will send it over to you free of charge, only for you. With that, I wish you all of the best for your first recording. If you have any questions, you know where to find. 30. Finale: Congratulations my friend. You have done it. You've finished the course. Now hopefully you've done your first few recordings. You've done the base work with it. You've laid a good foundation where you can work off. You have a lot of topics to go through. You have the right form and the right structure. You found a name, a logo, maybe an intro, whatever it is you like to for your podcast. I'm so happy that you are with me on this journey because podcast is such a huge chance for you. A huge chance. The bar is so low. Just remember, 21 episodes first. Top 1% I wish you all the best for this upcoming period, for this upcoming adventure you are on. If you need any advice, if you are not sure with software or some hardware, you can always reach me. You can always contact me. My contact details are on the slide somewhere. And you can also go to do Baku. You also find me on linked in, it's Luca Boy, of course, on Instagram, it's Luca Boy, it's Baku. The voice of companies, my podcast agency. If you have any questions, reach out If you want to have the check list, the worksheets. It's all linked, but you can find it. I'm happy for you, do this, Start the podcast adventure, I promise you it will you deliver good results. If you keep in mind you're in for the long haul, for the long shot, not for the sprint. Build your own system a routine where you record regularly, where your listeners can rely on you, where they note, hey, he delivers a good quality. And regularly you will see the podcast. Magic will unfold by its own. Take your listeners with you on your journey. I'm sure you will be happy with your podcast. And if you have any questions, feel free to reach out to me any time. Congratulations.