GET THE BEST OUT OF YOUR YOUTUBE CHANNEL

1. Mastering Youtube Studio Basics Intro: Thirty-five hours of video being uploaded by the time I finished this sentence. That means 720 thousand hours of video, not per month, not per week, per day. Every single day. By the time I save this and other 35 hours, how do you stand out amongst that? Well, I've been on YouTube for over ten years. A lot has changed back then. It was a smaller group for big crowd. Now there's a massive group to a smaller crowd. You need to help YouTube help you get your video in front of the right audience. Two ways to do that. One, make a kick-ass video and let it go viral. Job done. Second one, how YouTube help you to get your video in front of the right audience and get it out there and help you to understand what you are trying to say with your video. That means if it's the right video in the front of the right audience, people like it though, watch longer, share it. They like it, they'll comment. I'll click on another video on YouTube. And that's the idea here. Youtube wants to keep people on their platform. You don't want them to go elsewhere like Facebook, Instagram, twitter, you name it, they want to stay on YouTube so you need to help you to understand what you're doing. So what we're gonna do here quickly is do some very short videos on topics. We'll start off with your thumbnail, with your title and your filename. And we'll go to the description, tags and screens cards, all of that stuff. Maybe you know this stuff already. Maybe this stuff is new to you, but this will maybe convince you or a firm that you're doing the right thing and you can get a lot wider reach with what you're doing. So before I carry on even longer, let's kick off with the first video below. 2. The Very Beginning - Filenames and Titles: Well guys, check it out. We're going to look at titles, thumbnails, and your filename as well. And now what I've done here is created a little demo channel. This is not really a channel, no subscribers starting from scratch here. And what we'd like to do is go through everything from scratch, just go through YouTube studio in its entirety. And what all this stuff down here means. What this means is we need to upload a video. I've made a video here specifically regarding, I think let's choose Bengal tigers. And somewhere in India, That's where they live. Writer, I've made this little video. It's not exactly Oscar material, but it will serve as an example so we can see how and what and how to use YouTube style studio to its best performance. Now before we start as well, is the thing that you do when you upload a video which you're studying compensation. We starting conversation with the YouTube algorithm. And the YouTube algorithm takes what you've put here, and it populates your title. So if I just had named my filename tigers, this is what comes up. This is not exactly a topic we're looking for. This is a sports team in the US. 1.3 billion results. If I'd made my filename, Bengal tiger, you've got 51 million results. This is a lot closer to what we're looking forward to that topic, right? We're going to use our video to highlight the Bengal tigers in India. That's our mission. So if we've named our file, the bank Bengal type can have pinch. That's a little more interesting. 78 thousand results. This is a lot more refined as what people would be looking for. This is the topic of our video. In fact, you can see here, this is our filename that we've saved it as when we made our video. If I just call it India, as an example, just for my own file names on my computer, 16 billion results. And you wouldn't have featured at all amongst all this noise, right? So what you need to do right at the beginning, just to get Google and boards, just let them know what video is about. Use the file name. The file name already gets populated by Google in the title. And this is already part of getting Google to understand what your videos starting this conversation. So your title has already been populated, you can change it. You got to a 100 characters here, up to about 70 characters is what shows up underneath your thumbnail in the suggestions or the search results for viewers. So use that to make a really compelling title like Bengal tigers in pen aka inch. Let's just keep it there. What YouTube was a does for you automatically, it gives you three thumbnails from your video, and it takes this from the beginning, the middle, and the end of your video. So you've already got a thumbnail there. You can publish it straightaway and you're off to the races, do nothing else. However, the thumbnail is probably the most important part of your video because nobody else knows what your video is it bad besides you? And maybe YouTube is starting to understand what's going on here. So let's take another look at in-depth about your thumbnail and then we'll go on to the description. 3. Importance of Thumbnails: So we've got a choice of three thumbnails to illustrate what our video will be about. Either what the end screen words, which is the map of India, the middle or the beginning part, or somewhere around the beginning, auto-generated by YouTube. This is something we will cover later. It's an add-on you can have, but you can also have the opportunity to upload a thumbnail. So what I've done here is just a credit too quick. Now that I've created here, just to illustrate what the difference is, here we have all the words separated by a dash. And here we have the same words, but not separated by, not connected at all. And what this does for YouTube is connects these words together as a search term. So people will type in, Bengal tiger cannot pinch India. Or Google will associate your video with being that specific topic. If you don't have any dashes between them, you have a separate term, a separate word so people can type in Bengal. And as I showed you earlier, you get a very different result if you only have tiger or Canada or potential India. So think about what your video is about before you name your file name before you upload it. This also helps you to, every little bit you do now helps in the end because you need to get the algorithm on your side, that it will put your video in front of them, right? People who want to watch it. If people are searching for the Detroit Tigers, they wouldn't be interested in your video. If you can't tell YouTube exactly what your video is about, that It's not about the Detroit Tigers bit about Bengal tigers in India. Then maybe you'll get the wrong person watching your video and they'll bounce off straightaway. And this doesn't help the algorithm help you in the long run. So think about all these little things you can do. So I've got two little thumbnails here. Besides the wording. Let's have a look. If we upload this and we save it, and it will replace that over here. And what it can do is it can compliment your title. So in this case, the title is very much different to what your thumbnail states. Or you can have a similar thumbnail to your title. That's totally up to you. So if we apply the other one, and now our wording in our thumbnail here is similar to what is in our title. This might help to reinforce your statement, but what I have found lately, and this will be reinforced by other videos you see online maybe. Is that if you keep your thumbnail, nice and simple, nice, easy lettering, very simple statement, that's far more effective than a very busy, cluttered thumbnail that people can't really tell what's going on and what the actual topic of the video is. Because people like to know before they get involved, especially on a video. What is a video? But tell us what you are trying to do with your title. And then in this case, let's do the Bengal tiger population count in Canvas page india. That might be more specific and people didn't know what to expect from your video because there's nothing worse than clicking on a thumbnail or a title. And it has no impact or no association, what the video is actually about. And that's something you need to think about from the start. Also, while you're busy filming, think about what your thumbnail will be. A lot of times what I've done in the past with over 500 videos now, I've done my whole video. Everything's really nice. I've totally good story. I think it looks great. But I don't have a thumbnail because I didn't remember to either photograph one while I was filming or take a nice snapshot of the whole topic. Something specific. So if you're talking about tiger's head in India, that's not very interesting as a thumbnail, what people expect looking at this tiger's head, maybe go and do the India map. You can hot pinch and put a little tiger's head over here or put some wording up there with sears target population in India that might be more effective. To think about your thumbnail, it's the most important thing. It needs to be enticing and needs to be bright and striking and needs to grab attention. Because remember, there are millions of other thumbnails out there. So let's have a look next at your description because people would like to know what is going on in your video as well. 4. The Power of the Description Block - Chapters, Hashtags etc: So the description error description block is a place that people sometimes don't pay enough attention to. Sometimes they just upload the video, give it a title, use the generic thumbnail from Google, and then forget about this completely. But it is a very big 5 thousand characters area that you can use. It's basically like a blog. So you can write a whole lot of stuff about what you think this video is about. Let's just call it that. We're looking at the population count of the Bengal tiger. So you can write a whole lot of stuff in here which people can read and they do. What is important, however, is to try and use the same wording as in your title in the first couple of lines of your description. That's very important. That helps Google, helps the algorithm. It also helps people understand what your videos are bad because they can read a quick description underneath it. So this all helps your SEO. And basically in the beginning, as you upload your video before anyone has ever seen it. You're talking to the algorithm, you talking to Google, it's talking to YouTube saying this is one of my videos about. Please put this video as a suggestion in front of the right people who'd like to watch it. As I mentioned in the earlier video, what the description block is also good for is a links. Links to your website, links to blog post links to more information. Thanks to the India website or whatever. You can link to other channels. So you can link to other videos of yours. If you have more videos of tigers, you can put the links in the description here as well. They're all helps you at all. Once off, of course, what you can also do here is chapters, which is quite a big thing these days. What chapters can do for you as I fill that in here already, is from each second timestamp that the video changes. And I've roughly matched it up to our first section, which is the black and white tiger. Then this tiger head, and then there's a tiger lying down in the last section of the video. So if we go ahead and save this, then we have looked at the video. We can see on our play time line here and read the first chapter goes up to about nine seconds and that's the black and white. Then you have the tiger head. And then around here, we have the tiger lying down. What this does for your viewers, it can split up the timing if they only want to watch, let's say just the tiger's head. For an example. It can go straight there from this section here. You can see it. If you hover over it, then this type of laying down, what it also does is they can also click on it in your chapters which you've entered here. And also down here, YouTube has recently within the last year or to come up with these chapter thumbnails, which directly goes to the beginning of each chapter, which is pretty cool. You don't have to do anything for that. They do that all for you. It's a little bit of work obviously, you have to enter each timestamp with separated by a colon. So it's 0100 and you have to work out whichever seconds your timestamps are. These are normally used for longer videos, something more than, let's say it's three minutes, normally in ten minutes or longer. If you have an hour video, people will be very thankful that for you to put chapters in there. Not everybody watches the whole video yet. Shock horror. We all know this, but it does help, helps you as well just to be more respectful and noticeable of your viewers. And they kind of like that in the end. What YouTube is also done recently is on some videos you will see like a mountain range, let's say. And it kind of shows you which sections of your video has been watched the most. There's also a little peaks sometimes, which says most replay it. And that means that people actually go back to that section and then watch it again. And what this can do for you, it can help you. Maybe it was a funny little anecdote, something you said, or maybe it was an interesting fact. People went back and saw that. And if you can use that information yourself, if you look through the timeline, That's not every video is. If we get a lot of views, you can use that information of what people were looking for to do your next content. Another very important thing to think about with chapters is that they are now featuring since quite recently in 2022, YouTubers rolling this out more and more, they're featuring in the results of the search. In Google. If you remember, our search them for the Bengal tigers had about 51 million results. If we go to the videos section, we can find a video. This one has chapters in the video and they feature in the results page already of YouTube. If we want to watch from 339, we can click on that straight in the YouTube search results. And it puts you in the video right here. That is a very powerful tool as well to add to your being discovered on YouTube and also getting the right people to watch your videos, but also from this spot they want to watch from if they're only interested in this section of your video, make a chapter for that. They'll line up there, they'll get the information they want and they'll give you a thumbs-up. They'll maybe recommended put a comment down below as well. So think about that when you're using your chapters. Another important feature on your description block is adding hashtags, and this aligns your video with similar videos out there. So as an example, you can have a hashtag, Tiger or India, millions of views there. And what this does, it appears above your title. So if your titles here of your video, let's just save this. Let's refresh this one. And now we have our three hashtags above the title. You can have as many hashtags as you like in your description at all helps in the end. But only the first three that you type in. The first three in your row would appear above your title and your video. Another side note too, there are hashtags, is if you scroll down in the details tab of your video, you can add a video location. In this case, India will save this. And if we refresh this page, look what's happened here. Did you remove the hashtags that you've put in and it put just the location of your video. So in this respect, you can align yourself with the fact that yes, this is a video of India made in India. Or you can remove that, will remove the video Location, save it again. And now we have our hashtags back at the bottom above your title. This is probably more efficient in my opinion, because you have three topics to align your video with, instead of just the one location tab over here. Now it's a specifically your video is not about India in itself. It's about Bengal tigers, which happened to be in India. So think about using the description and block. There's a lot of real estate here, 5 thousand characters you can make it in many blog posts if you liked. It all helps. The AI understands it better. People understand your video better than just on your channel. You can cross-link to other channels that you have are other videos that you have. Chapter is very powerful as we just saw. Hashtags all helping the end as well. So the next one we're going to look at is playlist. 5. What Playlists Do For You: Let's have a quick look at playlist. I've uploaded the other little video a little bit shorter than this one. Just as a comparison. This is the playlist tab. You can see over there. Up on the right, we can add a new playlist. Here. We can choose whether to have the playlist public, private, or unlisted, will leave it to as public. And now we've created our playlist very easy. What you can do when you click on that is edit your title to be a 150 characters long. So there's a bit more specific title for this playlist, which is exactly in line with what we're trying to get to. We can add a description in here. And your description can be as big as your description block for each separate video. So as an example, we'll add some text in here too. We can add as much text as we like. It all helps everyone and it helps the algorithm understand that helps people looking for your specific videos as well to try and find your playlists. So now you play list has been created. We go back to my studio and under each video, obviously scroll down here. We should be able to find it here. That's the one. We will add it to the playlist. Me add the other video to the playlist as well. Now I'll play list has been created, it's been populated. And here we can, instead again in YouTube. Here we have both of our videos in the playlist. We can sort them just by dragging them, but the one above the other. So the one place first or a choice first at a new playlist. On the right here you can set this one is your thumbnail or any video you wish. Here, we can shift the videos around again. And then obviously if we think this is not pertinent anymore, we can remove it from this playlist and now it's gone. I forgot to our channel. We will see that our videos are not showing up. The playlist is, however, because two of our videos have been uploaded and add it to this playlist there now unlisted, which you can change here if you like. Obviously, just click up here, select them all, edit. Change the visibility from private to public. So what are the advantages of play lists? Well, I've added another little video here called elephants, just a tiny little thing. Basically, if we go to our front page, our channel, we can see we've got our uploads, three little videos. We've got our videos that are on the channel and on our playlist. This is a very different proposition to Bengal tigers. So people are only interested in our main push, which is Bengal tigers in India can come to this playlist, play all of the videos in the playlist, and they don't have to watch anything about elephants. On the second side of it, it keeps your channel quite neat and ordered and keeps things topically arranged. So people really want to go and look at elephants in Africa and come to this playlist. You can watch this video just about elephants in Africa. So basically it's about keeping your channel neat and clean, especially your homepage, which we'll look at later, which we will organize down here as well in a better way. So it presents nicely. It looks a bit more professional. So there you have it. That's playlist. What we're gonna do now I will look at is Cards and ends greens. Let's have a look at that now. 6. Cards & Endscreens - help keep your audience on Youtube: Cards and n screens. What do they actually mean? Well, let's have a look at cards basically, it gives you your whole video, in this case 26 seconds long. And at any point in the video, you can choose to add a card. And a card can be anything from a video to a playlist, to a different channel, or if you have a second channel or you're helping out a friend and they're doing the same to you. You can link to that. Also. You can add a link once you've had enough views and enough subscribers to your channel, then they can give you an extra option they're getting the link can be too different. Website that you have. It can be to an article or a blog post that can be to your Instagram channel, can be anything like that. What we're going to link to here is just another one of our videos because that's all we have on our channel at this point. And this will appear for about five seconds in the top right-hand corner as your video plays. So if we play through, it pops up and it will disappear after about five seconds. There it goes. You can add up to five cards in a video. Beard to playlist five playlists, two videos and three playlist or link. And you can also add the text here, which will change the text in the top here. So if we just stick all this, there we go. Suddenly the text up top here has changed. The teaser text, which is sometimes more appealing. Would you also need to be aware of with your cards, is if you're speaking about something in a certain time span on your video, as in, Let's say lying down. Let me say, well, tigers actually enjoy lying down all day long. You can add a bit of text saying, unlike elephants which don't, who don't like to lie down all day long. Tigers do so. So as your texts comes up, as you say the word elephant, your card pops up. You can have a teaser texts. How about that? That pops up here and that gives your audience another topic to look at another video. You can keep them on YouTube, on your channel. Youtube would like you to keep people on YouTube. So if you can do that for them, they'll help you get your video rated highly and in front of the right people. So now we've got a couple of card saved in there. That's pretty cool. In screens pop up about 20 seconds from the end of your video, except if your video is very short. And when you can do here is add your channel art, which in this case it doesn't have one, but you'll logo or maybe your own photograph of yourself. Youtube normally serves up the best for viewer. You can change that into a specific video that you'd like to pop up. And you, once again, you can choose one of your own videos. Let's choose this one. And there it is. In the last few seconds of your video. As it plays through, the timeline comes through. You can have these options pop up at the end of your video for people to watch. There it is, people can click on there or they click on your subscribe button. That's very good for n screens. You can add a number of elements in here as well. Videos, playlist or channel again through a Subscribe button is already added in here. And once again, link, you need to have a certain number of users, certain number of subscribers. And that's why you're also here trying to optimize your YouTube Studio. So usually we can help you grow your channel to get there. And when you get there, you can use that link. Could be an affiliate link, could be to a webshop, could be two blog posts, could be anything you like. So that's, these guys are video is too short, normally to 20 seconds. You can scroll it through to about 20 seconds of the last bit of your video. Obviously, you can move them around a bit just to not obscure your video too much as it's ending, this automatically saved so you don't have to do anything up here. If we go to the video link itself. Around here somewhere, we were talking about tigers in India. I pop the link in the top right-hand corner. And so my hair, we were talking about elephants. There you have the end card as well. The whole push for n screens and four cards is to keep people either on your channel or affiliated channels or friends channels and two there, or give them extra information to the World Wildlife Fund's population video or for the Bengal tigers as an example, it just helps to give people information, keeps them informed, keeps them entertain. That's all you're trying to do here. We can go to the other video that we made at an end screen. And you can import it from the other video because now we have an end screen on our previous video. Can be any number of videos and you can pick one. Going to emulate this one. And what this does is it adds the same screen as on the previous video that we just made. So you can have up to four or these all over your end screen, which is cool, one in each corner. You can move them around a bit as you want, obviously not over each other. And that's pretty cool. You can do this manually for each video, or you can automate as a template or use the previous videos and screen as your go-to element. What you can also do while you're busy editing and you're editing suite like Final Cut Pro, Premier Pro for more. That kind of thing is while you were making a video, make yourself an end screen. For instance, I've made this one here just as an onscreen as an example. And this section here, these green pieces will be part of your video, the ending last ten or 20 seconds, it's up to you. But you need to do this while you're editing those green pieces. You will take one of these. Let's just remove this. Once we have a bit more space, you can take one of these and you can make it as big up to about there, halfway as you want. And this will go here. This will remove to get some space, and this one will go here. So you need to work this out. How big that will be. Go to your editing suite and then make these blocks as big as that. And what you can do then is keep a standard N screen template. And this is a lot more friendly, a lot more professional for views to come here. And you will have the next video that they could watch. Or you can have one that you can recommend, which might be your own video. It can be anything you like. But this N screen needs to be done while you're busy editing in your editing suite. So think about those things. These are very good tools to recommend videos while people are watching, while they've got their attention. You can have a similar video and recommended. Or you can have a video to another channel, or even to a playlist that you've made. Once again, it's another thing by Google to help you promote your video. All of these things that we've been discussing now, they're basically, they're on your channel or on YouTube studio. They're basically free. It takes a bit of work in the beginning, but this will just pay itself back in the long run. The next thing we're going to look at is subtitles. 7. Thinking Mobile & Crossing Borders - Subtitles & Translations: Lot of people watch videos on mobile with no sound. And I really appreciate it if there is a subtitle. I've had a lot of Spanish people, for example, asking me, if you put subtitles in your video, I'll subscribe to your channel. I just can't understand English very well. So let's chat a little bit about subtitles and how they work. I've created two little videos here with a little bit of audio overlay, basically to illustrate how this works as subtitles. So if we go into the video details page on the right here, and I have typed all of this text in as the video goes along, so we can have a quick listen. This is a little bit of demo audio to illustrate how subtitles work and also translations on Google, which can be very powerful for you. It's basically what you can do here is just type it in my hand. And as you get to a certain point in the video where you need to add an another bit of text. You can just add a caption in there. And this block will appear. And you can just say, this is a test, that's very easy. What you can also do is drag these textboxes around and shorten it, lengthen it, do what you like there. Just to make your text match up to your audio a little bit better. You can also do it a different way. So we'll get a different audio demo section, very original thumbnail titles, so we don't have any subtitles yet and they last video, I typed it all manually in separate blocks, which is quite easy. You can also upload a file. Now some of the video editing suites, most of them will give you the option of having a subtitle speech-to-text idea. This one I've done on this little video with the timing. Here it is, and there it is, overlaid on our video instantly. Let's have a listen. Here's a bit of audio demo overlay similar to Google Translate, which means it's not HUD Act. So you need to maybe come back in here and edited. This doesn't say is a bit. Maybe my accent is not that good at. Here is a bit of audio demo overlay. Suddenly you've got subtitled. Let's first scroll down all the way. Remember the video location that we discussed in relation to the hashtags. Up here is video language, which is normally default to none. And you have to come in here and set the video language, whatever your home languages, in this case it is English. And only once you've set this video language here, which you can also automate, will subtitles allow you to do anything in that respect. On the opposite side of the page, there's another section called subtitles, which is a little bit different. Let's have a look at that. This is where you can add a language. I think it will pick French. Why not? Everybody speaks a little bit of French, right? And in this section here you can do the same thing. Upload a file with the French version. You can type it all in manually, which is also easy enough, except French is quite difficult grammatically. But you also got the option to go to auto translate. So what is literally does is it translates, each block is basically Google Translate. Same thing again, it's not perfect. So if you can really speak the language very well, they say you can speak French very well. Go in here and change it, otherwise, leave it for now. Let's have a look at what it sounds like. This is a little bit of demo audio to illustrate how subtitles work and also translations on Google, which can be very powerful for you, so easy as that we can publish that. And now we have the French language published. What we can also do is translate our title and description. Basically here I've got audio subtitles as my title and I have no description. But what I can do is I can go to Google Translate once again. And now we have a French title which we can publish. Same thing with the description. You can do it all in French. Again, Google has also come up with the idea that in whatever region you are, they will translate whatever you reading or are they will take you to that local regions language websites. If the website has Spanish, English, German, French as their languages, that'll take you automatically to the Germans section if you're in Munich, for example. And the same way, YouTube will promote a video infringe because your description and your title is already in French. Even though your video is in English, you've got your French subtitles. And this has happened a few times, especially when you look at languages. Your analytics to see who's watching your videos is not only English people. I've had a lot of Spanish people, for example, asking me, if you put subtitles in your video, I'll subscribe to your channel. I just can't understand English very well. So think about that, about broadening your audience. You can add as many languages in here as you like. So what I've done now is add a few more languages, Spanish and German. The subtitles I went in there use the auto translate. Literally took me less than ten minutes to do both of them. So now we have four different languages. And what this does for you is give you a view as the option of going into the captions. Subtitles. Here we have in the number four, and they can choose which subtitles they would like. So let's go for German and see what that does. So this is a little bit of demo audio to illustrate how subtitles work and also translations on Google, which can be very powerful for you in Spanish because we need to understand that. Let's have a look at the French one. That's pretty good. So you can add as many languages as you like. And what Google also do depending on your locality, where you're watching from. They will pick up your local language on your machine, on your laptop, your mobile. And they will change the title and the description which you don't have at this point into the local language as well, which is really powerful for the SEO for the search engine and the algorithm from people who looking for this kind of content. They can understand your video is in English, but there are subtitles involved. So think about broadening your audience. Think about different parts of the world watching your channel. Don't just limit yourself to one language. And also obviously on the mobile section, people don't have the sound on. They still want to watch your video. If you have subtitles, you're ready to step up and Google will help you promote your video in that respect, too. Cool. Let's go look at analytics. 8. Very Basic Analytics: I look at the numbers game, the one we all love to look at analytics. The biggest thing that you can understand is your watch time from your subscribers. So remember we looked at putting cards in our videos to help people get a recommendation for another video on your channel. Maybe if you see that people are tailing off after a minute or two or three of your videos, put your cards in sooner because at least then alkyne in front of these eyeballs instead of being later in the video, nobody ever gets to that section. Geographies. Similarly, it's good for your subtitles and your translations just to see where people are watching your videos from. Allied to that is when your viewers on YouTube, you can have a look at the countries they live in and which time zones. Normally six PM is a good time to pause the video in the evening because people are just coming home from work. 11 a M doesn't work, everybody is working or they're at school and then I'd hit that. Don't have time to get your new recommended video. So your top videos here is a good one. And if that means that we have tiger and elephant videos, and we see that actually our elephant video is doing a lot better and watch time and in views, maybe we start making more elephant videos. That's how you use your analytics very simply. Basically you get an overview of your channel, see how much you've done. You can change your timespan. Here's be done for the last month. You could do for the week, for three months, for a whole year. Here we have a lemon views. That's what I've been doing while doing this little mini demo. And here's our top content. The last one here is six views already, which is pretty good. What you also can look at here is likes and dislikes and understand what people like it in your content and what people are not so happy with. This can tweak your output. It's kinda shows you what you can change your output, change your content a little bit, tweak it a little bit, make it more fun. Key, make it funny. You can understand a little more about all of that in this section of analytics. Very simply, this is how you do it. There, you have it guys. Hopefully a couple of ideas that come from that you've probably been here already and you think, what am I gonna do with this information? Maybe this will help you. There we go. Next, we will look at engagement. 9. The Importance of Engagement: So what does engagement mean? Basically, comments, comments, section under each video. Like over here, we have our elephant video. This is how people engage with their video to give you a thumbs up or a dislike. They'll share it and they live in save it to watch it later. Comments around here. I've just created a little comment here. This is how you respond. You can either give them a love, you love that you give them a thumbs up. I love actually shows up as your own channel liking this specific comment. Sorry, you can reply like that. There you go. Basically, you can also learn a lot of people give you a lot of thumbs up and they say, Well done, There's a good video. You keep making that kind of video, those kinds of videos. This is also a place where you can get the ideas as well. People will tell you what really enjoyed this last video of the elephants. Can I have another one which is a bit longer, six seconds is a bit short for my liking, all that kind of thing. But the big point here is that Google and obviously the algorithm, they take everything into account. So your SEO in your description and your content, in your titles or thumbnails, how many impressions you had, how many click-throughs. Google takes all of this. That is the one thing you need to think about. If you don't respond to comments and you leave them that also counts against you in one way, people like to have response. That's why they give a comment, that's why they engage with each other and that's the whole thing. Engagement. If you can respond to people and you learn from that and you get new content ideas. This is how you move your channel forward as well. By the way, it's not a one-way conversation. You're actually engaging with people. You take your video. Perhaps it's the one on tigers and you can actually, in your video, I ask people to comment down below and say, what do you guys think? What do you think of India? Is there an interesting country? What do you think of the Canada Pension National Park asked the question, people can comment in the video, in the comments section below. And in this way, you starting a conversation with your subscribers and new viewers and this way you grow your channel. Don't forget to do this, guys is all little things help like your description area, your title, your thumbnail. That's not the end of it. You need to come back and check your comment section. There are, there are our comments to ourselves from ourselves. So in this way, you can track what's going on with each separate video, or you have them all in one section and your YouTube studio main page. There it is, guys, so just think about it. Use it as a video in your video, as a part of your video, as well as the questions. Tell people, You know what, I, this is what I've learned from Bengal tigers. Maybe, you know a bit more than I do. Let me know down below what I've missed, what I got wrong, all of that stuff. This is a lot more interactive. People will be inclined to come back to your channel as well. It's no brainer, it's makes sense. So do what you can to do that for your viewers. So next we're gonna go and look at the settings section, which is quite powerful, which you use to do the basics of the back-end of your channel. 10. Channel Settings & Customisation: General settings is basically your currency which has impact or no monetization of your video, of your channel, which happens after you have at least a thousand subscribers and 4 thousand hours of view time, country of residence. Let's make it Canada. Keywords are pertinent to your channel, and that refers to what your channel is about as people type in cannot pinch in the search bar. At least your channel has a better chance of being found instead of something else that is probably Caribbean sailing holiday. Or it's about hiking in Peru or something. That's not where our channel is about. The keywords help Google also understand how better to serve up your channel, your head videos. This is made for kids. Basically. Are you specifically targeting kids as in making funny little comedy videos or doing learning for preschoolers or something. If it's a learning channel, that's a different story, this also has to impact your advertising. This is protection of Children's Online Privacy. As you sit here, you can find it all here. Not it's not made for kids, means it's not only adult content, but the topic is not aimed at kids in general. It is child-friendly. It's aimed at people who are older and more interested in the topic matter in that respect, yeah, you can also change certain settings, subscribe account. You can choose to not display that if you like. Clubs, is where people can actually pull part of your video and share it on another channel. So they can actually cut a little piece out of your video and share it. You can choose not to allow that if you like. So I put default is if you are, for example, making a playlist of 20 videos about tigers, you can choose that every single time you upload a video and new video, a separate video, all of these things are defaulted into the title and description. So let's say tigers playlist. Let's say target playlist. Every time the video gets uploaded, this defaults as the title. All you have to do is maybe call it Number four of 20, something to that effect. And basically this helps you to cut down on your work time, makes a little more efficient. Obviously left to come in here and then change details as and when needed for each specific video topically. But it does help you in the end, tags as well. For each video, you can tag another 500 of these. So you can call it say Bengal tiger. Indian tigers, all of that, these are default for each and every video as they get uploaded, which does help you out with your workflow. So in the community permissions section, that is where you can add somebody else to moderate your channel or to edit on your channel, change the channel settings if there's somebody else, if your workflows getting too much, you need to add someone to help you out. In this section, you can add people to be moderators, approved users, people who are perhaps not very good on your channel, always commenting, spamming or something like that. You can hide them here and they won't show up in the comments section at all. And blocked words as well. You can say hate mail or whatever, that kind of thing. This is where you can have a default automatic filter. The default here is the comments. You can all either allow all the comments just to go ahead or you hold the potential inappropriate ones, all of them. Or you just disable comments completely as a default for your channel as a whole. You can do this for each separate video. And then agreements is just basically a service level agreement that you have with Google. So now you're on the front end. Basically, you can click on this button here, customized channel, and that takes you to the same section as this button here. So you have two options to get there. So what you can do here is to make it look a little more friendly for everyone. You can add a channel trailer, which basically says this channel is about tiger's. You can pick any video you like. If you have subscribers who are already subscribed, you can have a different video. So let's say they are new, new people. You get channel when they come onto your channel page, This video will play if they are already subscribed and they're seen as video already, a different video can play, You don't have to do this. Featured sections is what people see over here. And in the back-end, you can change that. Here. We can remove the popular uploads and add a playlist. Let's try that single playlist to videos and publish that. Let's have a look at it. Now we have uploads and we also have our playlist that we made earlier. So now we have two sections are and where the new visitors, so this place automatically as you arrive. So that's that section. It does help to clean up a little bit on normally, just put in a couple of play lists, separate playlist, separate playlist, all of that. You can leave the uploads there if you like or remove it. Depends how you want to present yourself. Your picture is basically your logo. You can also have a banner image at the top, which will be quite nice. At the moment. I've just got a white background here and the channel name here. What you can do is put a picture of a tiger there or something that needs to be quite a narrow little picture to actually present very well. And you can do Video watermark. So now we have our tiger head there. You can choose when you want it to display. Let's do it the whole video. Now when the video plays, you've got your little logo there, your watermark, which is actually doubles as a Subscribe button. Basic info is what people can look at in your About section. And this is basically telling people what your channel is about. Take the lab, but also elephants. There we go. You've got a thousand characters there to just bring yourself a little more, give you a view is a little more information about who you are. There's a channel URL. This can change when you have a certain number of views and subscribers and you can choose to name your channel yourself. But this is just the default name that Google's gives you. You can use this in your blog posts or across your other social medias. You can add a link in here which goes to a certain page on your blog site or your Facebook, Instagram, all of that stuff you can add the URLs in here. Contact info is basically if you are inclined to have people looking to do certain sponsorships for you, they can see this email address which doesn't display. They have to click on it. There's our email address. Let's have a look at it. Here's our channel about is the section where Brazil looking at in the basic info. This is what we've written in here. And this is our e-mail address. So basically you can adjust your About page in this section called basic info. So that's the basic settings, but it's nice just to have an idea of how this all works, just to give you more of an idea. This is the customization section. Settings is where you set your default, uploads your wording for you is if you have a playlist and a lot of the similar videos, you can default all of that. So there you go. This will help your channel look a little bit better or a little more of a professional outlook if you want to grow your channel and get more subscribers, people don't want to come and see just the blank background that also like to know who you are. This builds a lot of trust, of course. And when the cardiac homepage, they get served up a video that is welcoming texts as in I, this is me. I've done a whole lot of videos on these tigers and India. Here the uploads and here are the playlist in particular, if you'd like to look for those videos. The video section is all your videos that you've uploaded. Playlist as we've seen already. Channels, you don't have enough. If you have another channel, you can feature it in here as well. And from this section, you can go back to manage your videos, which basically takes you back to this tab in YouTube Studio. 11. Youtube Studio Editor & Audio Library: So if you haven't seen it already, audio library, let's have a very quick look. Basically, UDP has given you a whole library full of music tracks which you can download it and put under your video in your video editor. You can search track titles, genres, which is cool. If you want some punk or some rock or whatever, you can never look at, that is also a moods which is cool, angry, calm, happy, inspirational, all of that. You've got sound effects as well, which is also quite nice now, just to give you some extra video or audio for your videos, which you can also do is add audio and edit a little bit when your video is already online. So we've uploaded our videos. These videos don't have any audio track, so let's have a look at how we can change that. In each section of each separate video, you've got the Editors section. In this section, you can actually trim some parts of your video if you think the beginning of your video is not so cool, I need to cut a second out of that. You can do that here. You can blur certain, certain things. So you can change that if you like, or just use the facial blur audio. Basically you have the same selection of tracks here as we saw earlier in the audio library. And what you can do is add it onto your timeline. So you can add an audio track onto your timeline if you like. This one is quite topical. Track. The only thing that you need to worry about on these tracks that you've added on your video in Google. Is that the kinda just tail off and stop. Let's have a look. So the music kinda just stops. It doesn't fade away. That's not very natural sounding. So you can move this around a little bit, chop the beginning of move it forward. Mixed level is how much of the volume of the video do you want it to override your track? If you have some speech in the middle, you can do the mixed level to about half. That means that the audio of this new track you've added, the level is about half and you can still hear what you're saying. If you mixed level is complete, all of everything you said is gone and only this track will override everything. In this way. You can also make changes to your video, which has already been uploaded, let's say, or Tiger video has had a million views. But you're not happy with the beginning or somebody says, you know what? My face is in one of the shots, I'd like you to blur that out and you don't want to take down the video and start again. You can actually come in here, add a blur. You can change the music if you like. I think I prefer that term as we said, you can change it and you don't have to re-upload your video. So those millions of views still count, which is also very important. Now, let's go to the next one, the final little wrap-up video and quite an important statement to make. 12. Your 'Niche' Topic: Elephant in the room. Pun intended. Of course. Basically I look at all of YouTube studio and I hope it still makes it a little bit of sense. Seawall, you probably know most of this. But it also helps you to have an alternative view on how to use all of these tools properly. The one big thing that I do need to say or would like to say, is that YouTube and the algorithm kind of put you in a niche. So you need to figure out what your channel will be about. If your channel is about tigers, Bengal tigers in India, in specific, you have 100 of those videos and then suddenly bring out an elephant video when you're wondering why your elephant video is not performing very well. That's two reasons. Number one is your audience. They're expecting videos about tigers from you, not elephants at all, right? And the other one is that the algorithm actually serves up Tiger videos to people they think like your channel and selling of an elephant channel, YouTube weren't really push that video very well. So you kinda being punished a little bit by both sides. And you need to be aware of that. You can go ahead and make anybody you like about any topic. Let's say, let's do some crocodiles and birds and an eagle. And on the other hand, you need to be aware that that video will not perform as well as you think it should. Because you kind of get into a certain niche. Topic. And YouTube will keep developing your videos just for that niche. So if you have an elephant video and you think has great, but it's not being seen by anyone. That's because YouTube isn't even serving and up to them. And also people go to this elephant video, it's on your channel. They're not expecting that from you. So think about that before you start making videos. What is your topic gonna be about? And how far can you get that? Because you need to keep making content. If it's on a certain topic, you might run out of interesting things to say who knows, or you need to push it to the nth degree. And if you want to change it over, you will get a drop-off in possibly subscribers and especially view account from YouTube and from your subscribers. So think about that. 13. Your Video is Always Out There: Hi guys. I hope there's little simplified demo site here, which is bulking up quite nicely after what we've done. This has only taken an hour or so. And so let me put some information to work off. We've got some content out there and we're trying to do our SEO. You're trying to help YouTube push our channel for it to get our video in front of the right people. So the one thing to remember about YouTube is that your video will basically be there for a really long time, basically forever, right? So you're doing a bit of work in the beginning. You're getting your title done, probably. Doing your descriptions, you links, chapters, you doing n screens and cards, doing tags, you're making playlist and all of that stuff. It sounds like a lot of work in the beginning and it is a little bit of worth. But you do this once anybody has done and restaurant member, there are so many other people out there doing exactly the same as you do. They're doing all of the stuff in the description section. Doing the title for doing a really funky thumbnail. So you need to be on board with that as well and make your video as good as it can be and help youtube help you. There it is, guys, I hope that's been a little bit informative and maybe help you think about using this whole section of YouTube Studio a little bit differently. Try to think of the big picture and how it all fits together. 14. TubeBuddy - your channel wingman: Let's talk about the one thing that everybody has noticed so far and I've been talking around it mostly. And that is called Tube Buddy, which is an extension on your browser and it sits on your channel on YouTube Studio as well. Basically, it gives you all of these tips and tricks. It's your wingman of your channel, tells you what to do with keywords. Click magnets, thumbnails, you can make thumbnails in here gives you a health report of your channel. Ab testing is changed, the wording change the thumbnail, see which one performs better on a certain video. Bulk processing of a number of videos. These are made for kids videos we talked about earlier. You had comment moderation. Best-practice checks is probably the best, most powerful thing here. So if we take this one as a quick example, what we can do here is you can add chapters, which is really cool. We can add, create a thumbnail right from here. Basically you can do anything like you have an existing thumbnail or you just pick a spot in your video, which you think is going to have a nice impact. So let's do the little pore tracks and add some text in here. Can move it around a little bit. You can change the font, change the color, obviously all of that. Basically at the end of the thumbnail generator, it shows you what other people are doing with their thumbnails. As an example, this guy here, It's not a channel. It's got a thumbnail with just some tiger pores. And so you can compare and see how powerful is my thumbnail if you don't like it, go back and change it or save it and publish it. As easy as that. Now you've got yourself a thumbnail here, which is quite cool, is right, we've made right in YouTube. Basically, this section here is your best friend. This tells you what you should think about doing like adding info cards into your video or adding an end screen. Is your SEO, is your title good enough as you enter a description, all of that stuff is right here, your thumbnail. It just helps you be aware of what you're doing. And then right here at the end here of the tag section. Basically, once again, as we spoke about earlier, this is a lot more powerful, gives you a lot more ideas on which tags you could use. Target population tigers in India, it's picked this up from your title, which is over here. So in that way you can broaden your search. You will reach people who are looking for this specific topic. Tags will also help them. Mostly it's done with different spelling, like in the US, they say elevator, in the UK they say lift. Or if it's a road trip and one word or a road trip in two words. That's where you come in here and add variations on spelling that can help your reach across the search bar in YouTube Tube, Buddy, very good tool. It's free, but it's limited when you're in the free section. So you need to upgrade. Mostly it's cost about five bucks a month. Like here's the license starter upgrade now. So here you have two Buddy, three bucks a month. It really makes a difference. It helps a lot to keep your channel a little more, give you a little bit of help. I call it the wing man. You got a lot of tools here which you can use. They're not all free, obviously, they need to make some money as well. But for a couple of bucks a month, you can really make a big difference to your channel and you can compare how you or your thumbnails work, your title, your SEO. Keyword search is a very important one as well. So think about putting too buddy onto your channel triad, the free version SIADH works, have a look around. And then from there, I'll probably make a big difference here, efficiency and help you have a bigger picture of how your channel is working. 15. What is Ultimately the Goal Here?: So guys, as we've been through the thick of things here, hope you've understood a little bit more about what YouTube Studio is about. It's a really powerful tool. There's a lot of little things you can do, a lot of tweaks that can help your video getting noticed a little more. It's not about just giving your own word out that your audience is about letting YouTube know what you're trying to say. If you're trying to get more videos out there, It's nice to get a good wider platform. Youtube can help you with that. If it's getting in front of the right audience, they love it, they watch for longer, they share it, they comment, I like it, and they watch another video on YouTube. And YouTube wants to keep them on a platform like everybody else. If you've enjoyed this, tell you friends, towns come aboard on the course. Hope is being informative, hope it's been helpful and good luck to you guys out there. It makes them good videos, man. Thanks for watching. Keep rolling.