Get Coaching Clients With Video | Brian Ellwood | Skillshare
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Get Coaching Clients With Video

teacher avatar Brian Ellwood, Author & Coach

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      What You Stand to Gain

      1:01

    • 2.

      The 4 Step Process for Getting Clients

      21:15

    • 3.

      Find Popular Video Ideas

      31:29

    • 4.

      How to Script Your Videos

      18:20

    • 5.

      Simple (Yet Professional) Filming

      16:10

    • 6.

      Simple (Yet Professional) Editing

      32:58

    • 7.

      How to Edit Shorts & Reels

      20:07

    • 8.

      The Class Project

      0:53

    • 9.

      How to Get Help

      0:41

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About This Class

If you're a coach or consultant who wants to land more clients, this course will give you a step-by-step process to start using video in your marketing that attracts warm, inbound leads for your business.

  • The 4 Part Blueprint for getting clients with video
  • How to discover trending video ideas
  • How to script your videos
  • How to film them professionally
  • How to edit your videos easily
  • How to edit shorts and reels.

If you've never made video before - or you are still kinda new to it - this course will level up your video game dramatically, leading to an overall improvement in your brand and an increase in the amount of people who reach out asking to work with you.

Meet Your Teacher

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Brian Ellwood

Author & Coach

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Level: All Levels

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Transcripts

1. What You Stand to Gain: In this course, you're going to learn how to create video content that generate you coaching and consulting clients. My name is Brian. I've been in the coaching space for the better part of a decade and I've grown to different coaching businesses to multiple six figures in revenue. Learning how to create good video was critical to my success. Along the way, I paid thousands of dollars to work with some of the biggest YouTube and Instagram gurus. And I've condensed everything that I've learned from them along with all my own learning experiences into this course for you, you're going to learn how to come up with great video ideas out to script them, had to come up with the titles. How to film a video, what type of gear you need, how to do all the editing and also how to do all of that for shorts and reals, which is super popular nowadays. I think you're gonna love taking this course because it's going to level up your video game dramatically, allowing you to grow your coaching or consulting business without further ado, I will see you inside the course 2. The 4 Step Process for Getting Clients: Today's training is part one of the video creation workshop. This training is all about how to master video, which is the top format that's working today for online coaches. And so this is going to be an introductory training and we're going to cover why video is the most powerful format. The three phases of video creation or becoming a video creator. And then also how to create a simple system for your video creation using Trello. So if you've seen the four-part coaching blueprint training in the members area. You know all about this picture. This at a high level, or it is the pieces of a coaching business. And you know, if you're building something, if you order a shelf from Ikea, it comes with instructions. If you just go to school to become a Dr. than, somebody is always there telling you what to do at every step, even though it's complicated, there's not confusion about what you're supposed to be building, but there isn't really anything like that for online coaches. And that's why I've created this simple picture that illustrates what you're supposed to be doing, which is creating as much quality content as possible at the top of your funnel. And since you don't own or control any of those platforms, you are trying to pull people off of those using lead magnets. That's like, say, when I was in real estate, it was like download my top ten best markets to invest in for 2019, something that people want. And then they give you their email, which is extremely important, that is where most of the sales and money happens in this coaching spaces through email. Most people buy through e-mail, not through social media. So once you have the email, you have an email marketing system where you have certain sequences that you've pre-built. And lastly, you pitch your offer on a regular basis, and the offer is something amazing. And you follow the ALEKS for Mozi hundred million offer a framework for that, which if you haven't gone through the course on how to do that, it's also in the members area as well. That's really step one. If you don't have your offer nail down as to go and do that. Today we're focusing on the top piece of this flowchart, which is the content creation. The biggest area of weakness for a lot of online coaches is they just really haven't gotten the word out about who they are, what they do. It's not that they suck, it's just that nobody knows who they are and it's really crowded and saturated. And it's a noisy place on social media, right? It's hard to make your voice heard. Once you have the other parts of the blueprint in place that I just showed you. Content is usually the area of opportunity for most coaches. This training is going to be about video content. Specifically, statistics show that 72% of customers want to learn about a product or a service through videos versus like just written text or audio. Videos, the number one format to create content n. And if you're like, There's no way I want to do video. I definitely want to do like a podcast or I wanna be a writer. It doesn't mean you can't succeed. It is going to be harder for audience to connect with you when they never see your face. It's just how we're wired as humans. We trust people more when we can see their faces. And some research shows that really close up videos actually work a lot better than ones where you're far away. Something about being close to your face. I know that's kinda weird, but it's not just about the face either. Videos are just more engaging, more entertaining overall. If you think about just in your own personal life when you put the kids to bed, what do you do when you have downtime? Do you read books? Maybe you do. Do you listen to podcasts or radio? Maybe probably not most people. Most people watch videos because it's just more entertaining. That's why we get on Netflix, YouTube, Hulu, watch movies or whatever. Also. You can record audio and then make it into a video obviously, but you can record video and then strip the audio for a podcast. You could take a long video and make sure it's in stories out of it. So video is the most robust, most versatile repurposed table format. By far, it can become every other format. It can even become text if you transcribe a video. If you're still watching this in your opposed to doing video, this training is going to be valuable for you regardless. We're going to cover some content creation fundamentals that do apply to all formats. Even though some of what we talk about will be video specific This is Ali Abdullah. I was mentored by him. Just this year. He has 3.6 million YouTube subscribers. His business does 5 million a year. And some of this video creation workshop is going to be from what I learned from him, obviously, right? I mean, he's a master at video creation. And I'm going to share what I'm doing as a result of going through his program. So one thing I learned from Ali is that there's three phases of becoming a video creator and creating videos. Phase one is called get going. Phase two is called get good. Phase three is called Get Smart. Phase one is called get going. And this is just posting at least one video per week. Just getting in the habit of it. Don't wait until anything's perfect or that you need anything else. It's really just like exercising. Like if you go to the gym and you leave for 20 min after being there, like I do a lot of the time, then you still get some benefit from that. It's not a negative, Like a net negative event because you did something. And Ali said this that really stood out to me. He said, I've never posted a video that gave me a net negative amount of subscribers. In all of his years of being on YouTube, a hundreds of videos, five-six years of doing it consistently. He's never had a video that like hurt his YouTube channel. That means that every video you help. Excuse me, that means that every video you post helps everything you put on any social platform overall has a net positive effect. Every video you post adds to the overall library of content you have. It's going to sharpen your skills. You keep getting like 1% better every time. It also gets you in the habit or routine of doing it. And each one has the possibility to grow your audience. People might subscribe to you. And the audience is what sticks the videos sort of come and go. The old stuff isn't as popular as the new stuff. But the subscribers and the people that come off those videos onto your email list, they stick around. And so you have this compounding effect, what's happening behind the scenes. So if you haven't got going yet, this is your first step. We all have decent cameras in our back pocket these days to go ahead and get going and to start creating videos. And this is going to sound silly. But even if pretend like you were in jail and you had a year long sentence and you somehow had an iPhone and a charger. But you had no way to, like, you know, really do any editing. You couldn't create any thumbnail for your video. You just had to like point and click. Your backdrop wouldn't be very fresh. But still like if I was in jail and I had my iPhone 14 with the fork a camera, I will be posting regular videos. I guess I would try to hide the fact that I was in jail. I don't know. But my point being is that this would still be better than doing nothing at all. Yet there are a lot of common excuses the coaches make about not being able to get going. Like they don't have the time or they don't know what to talk about, don't know how to edit or yeah, I'm going to start that soon. A lot of that boils down to some type of insecurity about posting. I have definitely felt this in my career. Like what are my family and friends going to think of this post where I talk about how much money I make or whatever. You know, what if I just completely suck? I filmed like tin shorts today, before this coaching call. When I was done with them, I realized like I didn't have the lines straight. I had like a crooked picture in the background, which is literally like video creation. One-on-one is like get your lines straight in the background. I've been doing this for all this time and I still mess it up and it irritates me, but I'm not going to reshoot them, I'm just going to post them and then the next time I'll do better. What if I get negative comments that's happened to me twice or something in my career. It always burns me, but it's very, very rare. And I don't really have a magic pill. If you feel like you're struggling from some kind of insecurity about posting. There's not really a magic pill that I've found, but in my experience, no one really cares what you're doing. They just kinda see your post and move on. You'd think about how much do you really care about the posts that you see? That's kinda how people probably feel about your stuff, especially if they're not your target audience, then negative comments are extremely rare, especially while you're audience is small. And if you do it repeatedly like every week, then eventually that does take the insecurity way because like anything else, you just get used to it Audience building is arguably the most important part of what we do is online coaches when it comes to getting clients, obviously, transforming clients lives is the most important thing. But if you're looking at that blueprint and you're thinking, how do I succeed? Aka get clients in the first place? You got to build your audience. You gotta be posting. We do that through content creation. So if you haven't started yet, you just gotta get going. Now quickly, we'll go over the next two phases. Phase two is getting good. That's about continuing to optimize once you get going. So you have that weekly video going out every week. And then like you post a crappy one this week and then the next week you're like, I'm gonna make the title a little bit better. I'm going to do a little bit more research before I titled my video because titles are really important. I'm going to ask Brian how to make a thumbnail in Canva and how to edit it and put little icons on it and stuff like that. I'm going to write out a book that I say at the very beginning of my video this time that creates curiosity and gets people to watch longer. I'm going to become a better storyteller. I'm going to just tell stories in my videos. And so teaching too much, I'm going to have a stronger call to action at the end so that I can get people to get my lead magnet. I'm going to up my production value. Get a better camera, or I'll get a better mic, or I'll get better at editing. And if you look at Ali's channel, like he puts tons of work and thought into these thumbnails and into his titles. And if you watch the videos, they're very professionally edited. His camera is like $4,000 and it's somewhat like defeating to watch it. You're just like, man, I'll never get to that level. But I would venture to guess that if you had been dedicated to video creation for six years and you are making $5 million a year from your overall business, that you probably would be on this level too, because you would have the experience and the resources to invest in further creation. But you can't really compare yourself to the gurus. You have to just compare yourself to your previous week's video and say I'm gonna do a tiny bit better. Then the last phase is phase three, which has got smart. And that's where you really start to systemized or content creation, batch it. And you outsource some of it like editing. When you look at data to make decisions. And you're really not supposed to worry about this until your videos are getting views, at least in the hundreds. So assess which phase you're n and just do not worry about the other ones. Yet. Remember neighbor climate stairs get to phase one, then do phase two to phase three. Now, there are two main types of videos people make these days. First, there's long form. This is like a 16 by nine shape to video. It's your standard YouTube video. And then there's also short form, which is nine by 16. And this is what shorts and Rios are consisted of. Short-form videos are really good for getting views and subscribers Nowadays, I've been through a bunch of trainings recently, like Ali even said, shorts are the way to get subscribers on YouTube right now. And there was a girl who has 3.5 billion Instagram followers who was saying that reals are the number one way to grow on Instagram right now. Short form is like in its infancy. I think that's short form is a huge opportunity right now because it's so new. Platforms are really encouraging it. You can add like 200 Instagram followers and get a 1,000 views on your reel. When Instagram even pays you for real views. I got 90 bucks one month from some reals that I posted as like what, you know. And so there's this opportunity right now to create a lot of short form content. And obviously there's nuances to it and you need to have a good call to action. But shorts. I think this opportunity, you won't be here forever. It's kinda like the internet was in its infancy in 2000 and whatever. Well, YouTube was like 2007. If you had started a channel back then, you'd be absolutely crushing it by now. Well, that boat has sailed, But you have to always say, well, what is my unique advantage based upon where I am today? Can I think it is these short-form types of content. However, long-form videos are good for deepening the relationship, adding more value, you're never gonna be able to like truly, I guess, impress somebody by the value that you have and the knowledge that you shared in like a 62nd video. So Brandon's influencer summit a few weeks ago, and he recommended that you got to create at least one piece of long-form content Every single week. So what I do, and this is also recommended by Ali, is to create one long-form video every week. I post that on YouTube. I also create two short form videos each week, planning to ramp that up. And those go on YouTube shorts, Instagram Reels and TikTok. You obviously could post these online, Facebook, LinkedIn, Twitter, or lots of other places as well. And so that is like a high level of high-level overview of the strategy. And so now I'm gonna give you a quick preview of the five phases that you need to build out if you want to execute what we've already covered today. And in future trainings, we're going to actually break down all these five phases in detail. The five phases of actually creating videos if you're like, All right, I'm ready. I'm going to create a long form and I create a short form and I did all this stuff, right? Well, the first phase is you have to research the video. You have to figure out what you're going to make the video about. Are you going to make it so that people will find it via search or you're going to make it so that it has a title and a thumbnail that could potentially go viral. There's two different objectives there. And then there's the writing phase. You're actually scripting out the video. You're going to try to word for word, approach or bullet points. And that's when you get into hooks and storytelling and call to action and all the important things about scripting videos. Then there's the actual time you sit down, press record and you film the videos. Next, you put them to the editing phase. That's a whole thing in and of itself. Then you actually publish it. You create the thumbnail and you do the hashtags, and you create like chapters and you write a description for the video and you actually publish it on social media. Now, don't try to keep up everything I just said. Don't try to keep up with all that in your head. Your brains are meant for creating, not for storing. And so it's important to create a simple system for your video creation. And I use Trello. So basically, this is what the inside of my Trello board looks like. I'll have ideas for long-form videos and ideas for shorts. So I'll be like on YouTube looking at competitor channels and I'm like, oh, this guy got a lot of views on a video called I'm six passive income ideas and 60 s. I'm gonna do my version of that. And I'll just jot that down. And then when I'm ready to actually write the video, I drag it over to the writing column. And I can write a little bit, I can stop, I can come back to it. I can write a little more because you can click on these little cards and it opens up and you can create bullet points in there and everything else. Then when I'm done writing, I drag it too ready to record. And then when it's recording day, I sit down and today I recorded ten shorts and one long form, all in like less than an hour. The way I did that was by being prepared. I had everything already researched and written and I was able just to sit down and boom, just paying it all out. And so now all those videos are in the editing phase, and that is the final phase before you go to publish it. So in the next five videos, over the next five weeks, we're actually going to cover each phase of video creation in detail. And after those videos, you're going to know how to pick winning video ideas and titles, had a script or write your videos, how to film with high production value, how to edit your videos professionally and minimal time, create color thumbnails, upload it correctly to maximize views. Just as a quick reminder, if you're still in phase one and maybe you're not posting anything and you need to get going, then you don't need to wait until you've watched the other trainings to start filming. You don't need to get your Trello board setup or anything like that yet. You've got to get out your phones, shoot and post your weekly video first, just be in the habit of that. And once that thing is posted, then you now have permission to watch the next video or to set up your Trello board, or to try to make better thumbnails or anything in that good phase. But just don't worry about that until you have got going. Never miss a weekly upload while you're in the process of getting good. The next five videos are all about the getting good phase. Once you've got going, we will show you how to get good. And I promise you, you're gonna be surprised at how quickly you will get good once you've implemented what we're going to cover in the next trainings. 3. Find Popular Video Ideas: Today we're going to talk about how to come up with an endless amount of great video ideas is gonna be a follow-up on the previous training where we talked about some introductory videos stuff. Today we're going to actually talk about the first step in the process. If you remember, you have to research or videos which support we're going to talk about today. Then you have to write them, film them, edit, and publish. So there's five main, like stops in the journey to get a video done in live and do a quality. And this is the first one. So what we're going to cover is how to come up with basically an unlimited amount of video ideas that are great. Not just great because we think they're great, but because there's actually data that backs that up in the market will tell you. Also, if you aren't posting your weekly video, at least this and all the future trainings are probably going to cause some overwhelmed because you are like, Oh, now I gotta do all this stuff too. So I want you to get that done. Start doing your weekly video and look at your video production overall as this practice like I go train, kick boxing and when we tie a couple of times a week, and every time I get 1% better, maybe it's like this practice. And then I learned some new tools and then I go back the next time. I'm like tiny bit better. And really what we're doing now isn't any different. It's just this thing you have to do consistently. You're constantly going to level up in small ways over time. One big way to level up is to start with better video ideas in the first place. So I used to come up with video ideas just kinda based on what I thought people wanted. I didn't do any research or anything like that. And that is better than doing nothing, but it is not optimal. Because I wasn't leveraging data. That is just right in front of my eyes. Like I got on Google and search for dog training ideas. And these things popped up. 13 dog training games and exercises. 21 dog training commands, five puppy training exercises you should do every day. This is what Google is telling us, that people like clicking on the most, if in this arena of dog training ideas. So this information's out there available to us. And I'm going to show you how to leverage it. Before we actually talk strategy. I do want to make a quick case for YouTube as a platform. But when it comes to having a following on a social platform, YouTube is considered to be the gold standard. It's the hardest platform to grow on, but the most rewarding when you do. And if we all had big YouTube accounts today, like we had 20 K subscribers or more, or let's call it, getting leads for our business would be easy. And so that's a goal I encourage all of you creators to aspire to, as it's one that I'm working too as well. But at the same time, we need to talk about diversification. One of my mentors, Taylor Welsh, recently said that if you're in the 100 to 300 k year range as a coach and you're getting all that from one platform, you're basically screwed. You have to diversify. And so the idea is to use videos everywhere we can to grow our followings, built trust, get people to move on to our email lists. I think I missed a bullet point there. And also to grow our audiences on those platforms. So my take is that if YouTube is the gold standard of video, it makes sense to optimize for success on YouTube and then repurpose your video is everywhere else to maximize ROI, to maximize the amount of time you put into creating it. Also to grow your e-mail list and build audiences on other platforms. So basically it would kind of look like this. We have long and short form content that we're creating. And we're going to put those on YouTube. We're also going to repurpose them on all of these other platforms. I just actually discovered the other day that Facebook does reals to. I'd heard that people post videos on Facebook, but I had never done it. It turns out you post them on your Facebook business page, not your personal account, kinda weird, but they have like a pretty sweet scheduling tool. You can even earn money per the views that you get on your reals. So I started posting videos on Facebook like two days ago. And that's kinda what I realized. I need an assistant to help me do all this content repurposing. But you can take these videos like you're doing all the work to make them. So you really want to make sure you get the most out of your efforts. And overall, like your video ideas, ideally, it will create some kind of intrigue. And if you think about what you decide to click on, there's usually a bit of a curiosity gap there where you're like, I'm I'm curious. This title, this thumbnail. I want to know what they're talking about and it's usually this really quick decision that happens in like 10 s. Um, it's also about the very beginning of the video itself, which is called the hook. We're going to cover that in the next training, like what you say at the very beginning. Also, most of you are going to be creating long and short form videos. So we need to research these separately. I'm going to show you how to do that. So in order to see what ideas are already working for people, the first thing you wanna do is find five to ten YouTube channels that are similar to what you want to do. And then visit those accounts and look at what is working already for them. So you would go to their long-form videos tab. And there's a little button called popular. You click it because you want to see what's most popular on their channel. You also want to make sure that the videos are newer, like let's say, less than two years old, ideally less than one year old so that it's fresh and relevant and see what's working the best for that creator. And then do the same for the short form content as well. Youtube has longs and shorts in under two different tabs now. So it's like organized, nice inside of someone's YouTube profile. So you can see this guy, Ruben Brooks. He's someone that I watch his channel and see what's working for him. Because he's a little bit further ahead than me. And you can see for one, you see this popular buttons, so you click that. Right now I'm under videos, so this would just be his long form stuff. But you could click shorts and see the same for his shorts. And notice what's working for him. When I click popular, his most popular video, how to start an online fitness coaching business in 2023. I think it says using Instagram or something like that. And the rest of the title, 37 k views how to create and sell an online coaching program. How to become a fitness influencer on Instagram. So you can see this is somewhat related to what I'm trying to help people do. And so this gives me great ideas. Or another person I look at is Alex who are Mozah. He's more general about making money online, helping entrepreneurs. And so I'll look at his videos. And when you look at videos, like not everything stands out. Like I probably wouldn't make a video about reprogramming your mind are getting rich in the AI revolution. But this one, I'm broke. What should I do? That one did well for him. And I'm like, Oh yeah, like I could create my version of unbroken. What should I do? Then? This is Alex's shorts tab. And so I might look at his shorts and in fact, I think I did steal an idea. Recently, his most popular short was how would you invest 25 K to make 1 million? I made one. That was like how to turn five K into how to invest five K into 100 K per year salary or something like that. That one got a few thousand views on Instagram and it's only a few days old or whatever. So I really think like the fact that I just took the time to look at what worked for him is the reason why that did well versus me just coming up with stuff on my own. Of course I'm I made my own spin on it. I didn't even watch his video. But I got the idea from what worked for him. Here's all the outdoors channel. His most popular video is nine passive income ideas how I make 27 K per week or how to invest for, again, for beginners, 21 life lessons for teenagers, stuff like that. And so when you're looking, some of this is not going to resonate. I'm not going to make like videos and how to type faster study for exams or whatever. But I might **** well make one on nine passive income ideas because that fits within my niche. Also, this is really important when you're determining what is working best on YouTube, you have to look at the view to subscriber ratio. So if you see a video with like five K views, that might seem like a lot. But if the channel has 150 K subs, that video essentially bombed. So what you wanna do is take ten to 20% of the subscriber count on a channel Then that's gonna be about how many views most videos will get. On average. It's like easy to get that many views because YouTube just sort of serves it up to the existing subscribers. So e.g. if someone had 100 K subs, they might just easily get ten to 20 K views on every video, or 25 k subs, 2.5 to five K views. And when videos perform above that standard, something about that video is better. If a channel has 300 K subs in a video with 1.2 million views, that video went viral. And so if you look at Rubens channel again, see he has four K subscribers. So like all these videos you see here, 891337 K views. Really good, right? Because they're all multiples of the amount of subscribers that he has. So YouTube really liked the video and showed it to a ton of people that weren't even subscribed to him. Another thing I recommend is that you don't actually watch the videos when you're coming up with your ideas. It's hard to not somewhat plagiarize other people's content. If you've watched the video because you'll hear something, you'll be like, oh, that's really good. I got to put that in my video. Then you, you're risking your ideas not being as original as they could have been. And you probably have enough to say from your own unique angle where you don't need to watch the video anyway. So what I do is I just look at the title thumbnail and just like the general concept for the video, how those two things tie together. How does the, how does the title and the thumbnail kinda create curiosity and make me want to click. And another thing is that another way that you can find these video ideas. Besides just clicking on that popular button, is also to search for common keywords in your industry using the search bar. So we'll use grow your online coaching businesses an example. And I'm going to just search for this right now to make sure you guys know what I'm talking about. So let's do the other one first just to be sure I've got this recorded. If I wanted to research Ali up doll, I'll go to his channel. And I would click videos and then click popular. And I would see what's working for him. And then I would also click shorts and click popular. And I'd see what shorts are working the best for him. And then the other way to do it is to search in the bar up here. Like if I was like, Okay, I help people grow their coaching businesses. I'm going to see what comes up when I searched for that because that's what my ideal customer will be searching for. And then you have to do a little bit of funneling because it won't necessarily give you the most popular videos or the newest. So you can click filters, then you can click like this year, and then viewCount. So what videos got the most views in the last year? For this keyword, the dark truth of the coaching industry. How to grow your coaching classes. There's Ruben Brooks, would that 37 K video, digital marketing strategy of co-gen glasses? That's worded differently. I think this might actually be too like a demographic that's not in the US. So I'm going to annoy that, ignore that one. What's the best personal trainer app for online coaching? I could do like my version of that, that would, wouldn't be personal trainer app. The best way to grow your online coaching business. It looks like that's a short, right? And so you're getting real feedback on what is working in your industry right now. So that's the other way you search for the keywords. And you also find that competitor channels and you look at their most popular videos. And so when I do this type of research, certain videos always jumped out at me. Like time management tips and 60 s or for passive income ideas for 202033, things to do to make your coaching business successful. I think these are like three I did recently. My thought process when I see the title, I'm like, oh, like I could give my take on that. I've got something to say about time management or passive income ideas are three things to make your coaching business successful. So I have my Trello workspace open when I'm doing my research. And I literally just copy paste the title ideas like right into here. And I have a long form and a short form column just to separate those two. Even though you can definitely make A long and a short version of the same idea. Also, there's no need to get overwhelmed about this decision. This is just the idea generation and research phase. Your ideas don't have to make it into the writing phase. You see like the way it goes, it goes from idea to writing, etc. Well, your idea doesn't have to leave the idea phase. But when you sit down to write which we're gonna talk about next week, you're going to have a bunch of ideas that you can pull from. And they're ideas that have been proven to work for someone else in your niche. So that is the very basic framework for researching video ideas. But I do want to take things one step further today. I want to teach you in advanced marketing concept that's going to help you position your videos just a bit better so that you have the chance of growing your audience faster, reaching a wider audience and reaching people earlier on in their journey, which is important. Now the first time I taught what I'm about to teach you, it kinda went over my head. If that happens for you, don't worry, it might take a bit to absorb. Question. Have you guys ever wondered this about my content? If he serves online coaches, why would he make a video about things like passive income ideas or how to invest five K to make 100 K. Like I mentioned earlier, that, you know, things that aren't directly related to coach him. Well, I want to talk about the prospect awareness continuum. When thinking about the people out there that you want to serve. They all fall into five categories. The first one is called unaware. Next one is called problem aware. Unaware people don't know they have a problem. Problem where people are aware that they have a problem solution aware, people are aware of the solution to the problem. Product aware, or they're aware of your product and most aware means they're already your customer and your fan and as probably a mouthful. So I'm going to break this down. So again, let's just use my businesses an example. I help people grow their coaching businesses, right? Well, there's people out there right now. They're not happy with their career. Then I happy with what they do for a living. But they haven't really identified the career as the cause. They're just kinda stressed or frustrated or just generally not as happy as they used to be. They're not aware that they have a problem. Can. So there are of course, not searching for a solution when they're not aware that they even have a problem. So that's the unaware person. Now the next level is called problem aware. So imagine that same person. Since they have a problem, but they don't know what the solution is. But they have like an epiphany one day and they're like, I don't like my job. This sucks. That's why I'm unhappy. Man. I wish I could do something that I like, something that was more meaningful. They wouldn't move in that moment from being unaware to being problem aware. Next, we have a solution aware. So after that, now that they realize they have a problem, they might start looking for a solution. They might hop onto YouTube and search for like, how to find meaningful work. They might see a list of ideas that can help them love what they do, love their work. And what if one of those ideas was, you could start a coaching business, impact the world, you know, make money change lives. Now they know about my potential solution to their issue. So they're now solution aware. Next, they might stumble upon one of my videos because they searched for how to solve their problem. We're gonna get to that in a minute. They might watch my workshop, they might learn about this mastermind. Now they know about my product that might solve their problem. So they've moved from solution aware to product aware. Then lastly, we have what's called most aware. That's when the person might buy my product, become a customer. They would know about my other products as well. There will be a fan. They would anticipate things that I offered. When you're looking at the prospect awareness continuum. This is all the different phases that someone can be in when they are, when you're thinking about that big world of people out there that you would love to have as your customers, okay, they're always going to be in one of these phases. Now, you're probably wondering like, how does this actually apply to me? We're talking about video creation. So let's tie this together. So unaware people don't even know that they have a problem. And the last thing you wanna do is be like The reason why you're stressed is because you hate your job and you need to quit your job and do something meaningful and meaningful thing you could do is become a coach, right? That would be a nightmare, a nightmarish long bridge to get them to cross so we don't speak to the unaware. Then when it comes to the last two product aware and most aware. In order for someone to become product aware and most aware, they've got to be in your world and your funnels on your email list. You probably, maybe discuss something with them at some point. And so those people are much closer to you. Most of that communication is happening there, hot traffic right there inside of your funnels. So when it comes to making videos that we're going to put out there on the Internet. We're not focusing on those two either. However, we are focusing on problem aware and solution aware. And so let's break those down. So the problem of where market is much bigger than the solution aware market. E.g. surveys have found that 70 to 80% of the entire US does not like their jobs. But what percent of US citizens do you think are considering starting a coaching business? I would be surprised if it was greater than 1%. So we want to make content for both stages. So when you create a piece of content, you need to know which stage you're talking to. It took me a long time to learn this. But for me, for my business people that are just problem aware, they're searching for like passive income ideas. How to start my own business online. Solution of where people are searching for how to grow my coaching business. How do you get consulting clients? Making videos for the problem aware person allows you to potentially reach a much larger audience. You might be the first person to make them aware of your solution. As crazy as that sounds, you're catching them earlier on in the journey. E.g. my friend gave me this book, Millionaire Messenger by Brandon Bouchard back in like, I don't know, 2014 ish. And he talked about making a lot of money online while sharing your message with the world and changing lives and how the business works. And it blew my mind and I was like, Oh my gosh, this is a thing. This is what I've been looking for. You know, like I've been looking for a way to like, have an online business where I teach and coach and help people and I make good money doing it. And guess what? I've probably given Brandon Bouchard more money than anybody else. But he, with that book, he caught me at the very beginning of my journey. He brought me from being just aware that I had a problem, to being aware that, hey, there's a solution for this problem. You could become an online coach. Also. Rich dad, poor dad. If you don't know what that book's about, it's about creating passive income to pay for your expenses so that you are financially free? I didn't know you could do that. I was working at a grocery store. I quit my corporate job and I just read that book. And I realized that, oh my gosh, there's this thing called like passive income. You can put dollars to work for you eventually. It can cover your bills. You don't have to work anymore. And then that got me down the journey towards becoming a real estate investor. So these things, these two, I remember these two books because they took me from problem of where to solution aware. At the same time, there are downsides to making problem aware content. The downside is that these people are further away from making a purchasing decision. They're just now building their core competencies. They're not likely to just discover your solution and purchase your product within a short timeframe. It took me awhile from when I read those two books too, when I actually invested good money to get help from coaches and mentors and courses and go to seminars and things to further my competency in those fields. Now the people who are already solution aware, those are warm and hot leads. So for me, people who have already decided to start a coaching business, they're much warmer leads. And since we are primarily in the business of generating leads, we want to make most of our content for the solution aware person. So I roughly follow this formula. For every four videos I make. Three or four, the solution aware of person. And one is for the problem aware person. And it's funny because when I went through Alibaba dolls YouTube course, you know, there was another guy who was serving online coaches and he was like He's been making so many videos, like 500 videos and he was at 15 k subscribers and he was like, I don't understand what I'm doing wrong. I don't like, I, I want to blow up on YouTube and grow my subscribers. And Ali said, well basically all your videos have been towards coaches. And so you need to make like one video a month for just the people who are looking to like make money online. And then your other three videos that month can be for the coaches. And I'll eat and specifically use the prospect awareness continuum language. But I saw how his advice kinda Geld with what I had been taught. And so the idea makes sense because when you make that one video, this just for people who are aware that they want to do meaningful work or whatever. That's when you have the potential to blow your channel up. It could, it could go huge, viral could reach a huge audience. But then the other three are for the people that are already like they know about the solution, they're trying to learn about it. And they're much more likely to hop straight into your funnels and join your programs. So when I make a video for someone who's just problem aware, here's how I might scripted out. I'm Brian. Oh, it and here's for online business ideas for 2023. Number one, you can make an online course, blah, blah, blah. Number two, you could buy rental properties. That's not an online business idea, but pretend that I put something more intelligent. They're number three, you could do affiliate marketing. Number four, you can start a coaching business. And then I'll go on and on about how I, this is my favorite idea and this is what I do want to help other people do, can give them a call to action. Hey, if you like that idea, then maybe you should grab my book. And so now anyone who was just problem aware is now solution aware. Help them cross that bridge by making them aware that, hey, you could start a coaching or consulting business in order to make money online. And then the solution where our videos are more obvious, like what you would expect, like three steps to starting your online coaching business. Five tools for online coach is how to become an oncogene 2023. So if you think about someone who is just problem aware, like I don't like my job. They wouldn't click on one of these because they have not thought about becoming a coach, right? And so these videos are not for them there, for the people who have already crossed that bridge in their mind. Alright, so here is your homework. If you feel overwhelmed, then I've got the list of things to do right here. Basically, I want you to go out and find five to ten competitor channels where you're like This person is doing what I want to be doing. They're making the type of content that I like. I like their vibe. You want to have that list. Then you want to go into their videos and their shorts, tabs, and click the popular button and see what's working for them. Remember to also search for strings of keywords in the search bar that are relevant to your industry that your avatar or client would be searching for. And remember, the view to subscriber ratio, right? Every video gets ten to 20% of the overall sub count. If they're getting 50 or 100% or 200%, then those are the videos to really take a look at. Also, remember the prospect awareness continuum. And I recommend making 75% of your videos for the person who's already solution aware, and 25% for the person who's already problem aware. I usually spend a couple of days a month researching video ideas. I just chuck them on my Trello board. And then when you do that, when you sit down to write your videos, which we're gonna talk about next, you can pull from a list of concepts that you've already created and they've already been proven to work on the Internet. So this research does not take very long. Like I said, two days a month. It might be for 30 min per day. It's not like the whole day. And you'll have a ton of ideas that you can pull your favorites and run with them. And that is it guys. In the next video, we're going to cover exactly how to script and right, great videos. And so I will see you in that training 4. How to Script Your Videos: This training is called how to script videos that people will watch to the end. The reason this matters is that the writing or scripting part is the most important part. This is the only part that like huge YouTube or wouldn't outsource. A lot of them say that at their core, they're actually writers. They don't necessarily come up with the best ideas. They don't edit any of the videos themselves or any of that. But they write it out and script it in a way that is really great. And so this is the magic of video creation. I mean, you can just turn the camera on and like ramble just whatever you want to say. But it's a lot smarter to follow the frameworks that are working for all the best people in the business. And it's also a lot of work to make videos if you've ever done it, you know what I mean? So I've learned that slowing down to make less videos of making them grade versus making a lot of just okay videos. That's actually less work overall in the grand scheme of things. So you want to work hard, but you also want to work smart. And some of the teaching points were inspired by Ali Abdullah. I took his part-time YouTuber Academy course and I paid to be in the executive level where I could just got to ask him questions directly for like five weeks in a row on Zoom calls and stuff. And I really took a ton away from him. I definitely recommend checking that out if you do want to take a deep dive into a succeeding on YouTube. So one thing to mention is that great videos start with the title and thumbnail. That's basically like the packaging for the video or you picture like a Christmas present wrapped up beautifully and it draws you towards it. Well, the title and thumbnail is the packaging. And there's an idea in the industry that if you're, you can't come up with a good idea for a video were like, Ooh, that title and thumbnail would get someone to click. Then don't make the video. You come up with the idea for the title and thumbnail first. And only if you can get that to click, do you actually take It's time to make the video? In the previous training we covered how to find a great video ideas. I showed you some YouTube channels that I follow. Like you can go to their channel and just click this popular tab right here. And then you can sort it and you can see, oh, how to start an online fitness coaching business 2023 using Instagram was his most popular video, second most popular, how to create and sell it online coaching program, right? And so for me, I can get ideas from people who speak to a similar audience that I do just by looking at what worked best for them. And this also applies to short form videos as well. So it's okay to use the same titles are very similar for our videos. The title and the script are linked to each other. And that's why I'm mentioning titles. Because they click the video because of the title. To see what's inside. The content of your video really needs to match the promise made in the title. So if you title your video the world's number one sleep pack, then you might open with. So there are a lot of popular sleep, sleep acts out there such as XYZ, none of them stacked up to the world's number one sleep, how can you actually deliver on the title? And I'm sure we've all you guys know what I'm talking about. We've clicked on a video before to realize that the title was clickbait, right? It didn't actually deliver what? It just got you to click. And that's a really quick way to lose trust with people. So always decide the title first and then script the video to match the title. That is much easier than scripting out your video and then being like, What should I title it? And you'll try to find this proven catchy title that you want to use, but then it won't end up matching your script and changing your entire script at that point is like starting all over. It makes a lot more sense to understand what your packaging is going to be. Like. What is my title and thumbnail going to look like? Then how can I skip the video to backup that promise? With that in mind, let's go into video structure. I learned this hives framework from Ali and I want to share it with you because it's really easy to remember and understand. H stands for hook, I is intro V value, and E stands for ES, stands for N. Screen sales pitch. I forgot the sales pitch part. So part one, hook. And there's a few different ways to do this, but the hook is like the first 10 s basically trying to get people to commit to your video. There's a few ways you can do it. I wanted you can ask a question that the viewer is already asking themselves, e.g. is it really possible to earn a living as an online coach? Is there a way to eat healthy without dieting? Is there such thing as a drama free relationship? You can also share a statistic, like in a study of 100,000 people who lost weight, there was one thing that 90% of them had in common. If you think about that, like, it's gonna be hard for you to not stay on that video because it's like what's that one thing they had in common? Or nine out of ten small businesses fail in the first year because they all do one thing wrong. That's like the first sentence out of your mouth. That's the hook, right? Like it's just the very first thing you say It's really important like the last thing you wanna do is be like, Hey guys, welcome back to my YouTube channel. I hope you're doing great today or any of that stuff. Here's another example. In a survey of 3,000 unhappy couples, there was one thing that contributed most of their success, which we will break down in this video. You can also start with a high point of drama. That's what movies and TV shows do. If you've noticed, like you could say guys, I had the craziest thing happened to me at a restaurant two weeks ago, which gave me a whole new perspective on life. I was recently attacked by someone online who claim that I was spreading false information. In this video, let's talk about the downside of losing weight, the negative effects that I personally never saw coming. So you can see how if that was the first sentence that someone said in the video, it hooks you. I mean, these aren't the greatest books in the world, right? I came up with these like earlier today off the top of my head, right. But it's better than not having a plan for a hook to draw someone into your video. I don't want to actually share. This is important enough. I'm going to share my sound. And we're gonna go out of the slideshow and look at just a few hooks really quick that I liked. Alright, so you can hear this hundred dollars laying around and you want to invest into your YouTube Studio, I'm gonna be breaking down this setup that for $100 can level up your lighting and your audio overall. Taking your video to the next level, Let's go. You got that one was pretty cool, right? Because he has the hundred dollars. You've got $100 laying around and you want to invent like that was a cool idea Just to set up his video. Here's another one about, whoops, I clicked something. Cheap lighting on a budget. Alright, let's check this out. What's up, everybody? Peter McKinnon hearing today talking about this horrible lighting situation and how to make it look like this for less than 50 bucks. That was pretty cool, right? Like he goes from Welcome everybody to look at amazing. And then he goes into his little intro. So it's way, way better than if he just had this little intro video in the beginning with no hook. Or Ali Abdullah. Here's the man himself. Let's see what he says on this video. Hey friends, welcome back to the channel. In this video, we're going to talk about nine different ways that you can make passive income. And for each of those, I'm going to talk about how hard it is to get started, how hard it is to make $100 a month from it, and how hard it is to maintain once you've created the thing in the first place for me and my business. So again, he really sells the promise on what he's going to deliver. He has all those pop-ups with the different nine. In this video, we're going to talk about nine different ways like that. And this video, 11 million views. I mean, he shared his ad revenue that he's made just from this one video, like just what YouTube is paid him and it was like, I think 250,000 or something that he made from one video that went viral and it blew up is channel as well. So hooks really, really important. All right, let's get back into this. And there's an interesting caveat before we close out the part on hooks. And that is Ali. Again, one of the things he said is he was at a YouTube conference and he knew the people from YouTube where they're speaking and they said one of the biggest points of feedback that YouTube viewers have been getting lately as they wish, every YouTube video had a get to the point button. And I know what they mean, right? It's like when you're trying to figure out something like a quick answer to something in the video 7 min long or like, oh now Ollie, Ollie is testing, not using hooks and switching away from hooks and getting right into the content. Like here's the three passive income ideas, just boom, one, here's number two. Here's number three. If you vibe more with like not using hooks, you have my permission to test that. Use hooks versus just getting straight into the meat and use the analytics to check your viewer retention. All that ultimately matters is can you keep people watching on YouTube? Alright, so that was H hook. And now we're gonna go down to the eye, which is intro. And the intro, it's pretty simple. It's, you're, you're telling people about you. A lot of people are gonna be watching you for the first time. And you need to just say, what do you do, how you do it, why you do it? So I'll say after my hook, I'll say I'm Brian Elwood. I help online coaches and consultants grow their businesses. I believe in sharing our message with the world and making a good income doing it. And if you're into that too, feel free to grab my book for free at nail your niche.net. And there notice I say the hook first because I don't want to save this first and just bore them. I want to hook them into watching the video and then do my intro. And I'll go ahead and pitch my lead magnet. Because remember, we're not really trying to be YouTube gurus were just trying to get email addresses, trying to get leads for our business at this stage. Alright, part three is the value. And you're going for specificity in depth when you think about that. So you pick a specific topic and you give depth of value in your delivery. Instead of like if you've seen those BuzzFeed articles that are like, here's 27 tips for productivity and it's like very generic high-level. There's like Spammy ads all over the page, that kind of thing. That's a turn off. Nobody wants that, especially on YouTube. People were there for education and, or entertainment. And so just pick one valuable piece of advice and share something deep, introspective, share power for powerful story. And also you want to take out any repetition. So if you've made a point, you said like, the best way to become a better online coach is to level up your leadership. Like you don't ever want to say that again in the video. You want to take out all repetition like so if when I'm editing my video, if I even consider deleting a sentence that I say I'm like, do I really need this? That means I'm going to delete it because it should be like, No, the video needs the sentence in order for it to stay. So trim it down to the meat only. And these listicles are a really cool way to structure your videos. People love these. Basically it lists like so. In this video, I'm going to share five tips are gaining more energy and you can do them in ranking order like and so you'll say I'm gonna, I'm gonna reveal them from my fifth best to take all the way down to my number one tip for getting more energy, then everyone has to stay because I really want to know what the number one tip is. And you say number five, what about block number four, Bob, bob number three, and so on. And that is a easy way to structure your videos. People love listicles. And then that's a good title to five tips, three steps to getting your first coaching client feel at home. What are the three steps? I really want to see what they are. Six places to find your ideal part. Those are great ways to structure your videos. I like listicles a lot. You can also just lean on Goodall's storytelling. Storytelling really is at the heart of content creation. I've bought programs on how to write bestselling books and stuff. And it's all about the whole book needs to be filled with stories and anecdotes and examples. People don't just want to be taught things like logically from a textbook. They want to hear the stories. And so when you're thinking about stories, first you say who's the character and a lot of the times it will be, you will be telling about a personal story from your life. Then what did you want and what was in the way of that, then what are the stakes to you not getting what you want versus getting what you want, you know what's at stake? And then how do they get what they want? And then most importantly, how are they transformed? And if you look at this, this is like the script that, you know, like a Harry Potter movie or any of the most popular movies will follow. Even like Disney movies, I've been watching some brushing up on my Lion King lately with my two-year-old daughter. But this is really attractive. Like it's it's hard for somebody to click out when you're there in the middle of this story. And they are learning about the character, what they want, what their challenges are, what are the stakes like? It's hard not to follow along with assay. You can script out your video in a storytelling format. Also try to be insightful, surprising, and or entertaining throughout gives your audience dopamine hits. If you're watching your video after it's done and you're getting bored with yourself. That is a bad sign and you need to edit hit hopped. In. Part four is the screen pitch, okay? So you don't want to summarize your points at the end. You don't want to signal that your video is ending because that's when people click off. The goal is to keep them on YouTube. And so what you do is you point them to a related video. So if you made a video about how to make a great green smoothie, you would, you would finish with your value section where you're delivering real value and then you'd go, you literally just go. I hope that helped. If you're wondering which type of protein powder is best for your green smoothie. Check out this video here. Thanks for watching, and I'll show you guys how to make the video pop up at the end of the YouTube video, how to link them to one of your other videos. But that is what signals the algorithm to boost your video because you're keeping people on YouTube, which is what YouTube wants. And so you definitely want to just direct them to the next video. And sometimes before I do that, I'll quickly remind them to download my book or go to my link, especially if you did not do it earlier. As far as formatting goes, like when you're writing it out, I personally like to just use bullet points, you know, five to ten words and then I riff on it. Some people actually script their videos out word for word. When you do bullet points, it's way easier to script and record because like you just are scripting bullet points and then you record it. You're just looking at your bullet points and then you're kind of talking about the idea on camera for a few sentences, looking back at your next bullet point, then talking for a few more sentences. The downside is that you do have the potential to go off topic and you will have to edit it out later. If you do the word for word route, it's a lot more difficult to script and record because you're literally scripting it word for word and you're recording it word for word. It means you have to memorize everything or get a teleprompter. The upside is that you're guaranteed to say exactly what you wanted to say on the video. Also, once you have it scripted, you always want to rehearse in the mirror one time and make adjustments. Because things on a Google Doc don't always transfer to coming out the way you thought it would. And I'll often take things out or reorganize the way I was going to deliver things in that one dress rehearsal thing. Also on YouTube. Really, any video, average viewer retention is somewhere in the 50 to 60% range. That means most of the videos that you publish, the viewer retention graph is going to look like this. Most people click off in the first 30 s. And basically, on average, people watch about half of the video that you create. And it's hard to combat this. But you want to what they call front-load the effort into your videos. So if people are clicking off in the first 30 s on this example here, then you want to make the first thirty-seconds really bad ***, like lots of different shots and like animated graphics. And you have your hook in there and you, you really, are, you really set the stage with your storytelling. It's really important to front-load your effort in the video and make it so people go ahead and fullscreen the video and commit. If you've ever watched YouTube videos, will you have? Of course, but what I meant to say is when you've watched YouTube videos, I'm sure there's been times where you just clicked on one and you're just watching the beginning and you're not sure if you're really going to commit to it, right? And then if it's good, you go ahead and full-screen it like set your phone down. You're like, okay, this is five-minutes. I'll watch the whole thing. And so you want to front-load the effort to get that commitment. Once you hit full screen, you're much more likely to just watch it till the end. 5. Simple (Yet Professional) Filming: In this section, we're going to talk about simple ways to film your video with a professional touch. Now I'm gonna go high level in this short training. I don't want to cause overwhelm, but production value is important with video nowadays, have you put out something that looks crappy? It's going to be tough to compete. So there are a few things that will go a long way and it ultimately comes down to gear and your actual filming techniques. So I'm gonna go over high level basics for these things. Also, I'm going to put links for everything that I mentioned it down below this video in the online course, we're going to talk about camera, light Mike in backdrop. So cameras, your cell phone camera films and for k, Now, iPhone has cinema mode which blurs the background. Those are okay to get started with. Phone cameras, they're catching up. And, you know, I kinda wondering like Man, the next release of the iPhone or the one after that might be the one where that puts cameras out of business. I don't know if I'm right about that, but they're just kidding. They're growing in leaps and bounds. I think because cameras are really important to phone users and Apple and Android, they know that Ollie says, you do eventually need a legit camera to succeed on YouTube still today, the depth that a legit camera shows can be discerned from a phone cameras. So both of them will film in for K, but you'll be able to tell the difference. Like in cinema mode on the iPhone, it can blur the background, but it's sort of like digitally done and it looks a little sketchy. And so there is still a difference, but, you know, phones are closing the gap. Do you want to upgrade your camera? I've done a lot of research and watch lots of YouTube videos about this. This is like the consensus, kind of best bang for your buck camera. The Sony Zt1, it's the one that I have, 800 bucks and it is grayed, really easy to use. And I like it a lot. You can turn it on its side and use it to film your reels and everything looks crisp. And so this is what I would recommend looking at if you do want to make the upgrade as far as Mike's go. So first of all, mikes are really important. It's easier to watch something with bad video quality, actually, audio versus the opposite. Like think about watching a video or the audio sucked, you'd probably click out because listening to bad audio is hard to do. The mix that you have on your phone or your AirPods. They're not really good enough to work like I'm using a decent mic right now. And you can hear that the quality is pretty good, right? Especially I'm kinda getting closer to it now to try to emphasize that. But if I switch to my AirPod mikes, the sound is going to sound more hollow. And for Mike's, this is like the other. This is the best bang for your buck kind of industry, goto, the road video, my camera mount. So you see it has this red part and that actually mounts onto this amount that you can't see it because this fuzzy thing is covering it. That's just a goes over the built-in mic on the camera to prevent like pops. But you take that off. And then there's a little MT slot. And then you just slide this into it. Then your, you have a really good camera and a really good Mike. The next thing is light. Light is really important as well. You saw that in that hook video example from the previous training, you definitely, you would want good lighting and a crappy camera over an amazing camera with bad lighting. It really is that important to have. If you film outside, you will have great lighting by default, but most people are not doing that. And when you fill them inside, you can film by a window or tried to put a lamp in front of you or one of those crappy little circle lights. I mean, that's like better than nothing, but it's not nearly as good as studio lighting. So you wanna get a good softbox light for your videos and you want to put it right on your face when you film this is the set. This is not the exact set that I have. I bought a different one, but after some research, I think this one's a little better. So 110 bucks, you get two of these and you really could get away with just setting up one of them and keeping the other one kinda put away because it is a lot to have sitting out in your house. I'm down to just one myself. And this makes so much of a difference. When you're recording videos, you can record them at night, like it doesn't matter. You will be really well lit with a kit like this. Last is backdrop. And what I learned from Aldi is the recipe that works every time is lamp, plant, bookshelf, artwork. It's a basic combination that can make your backdrop look good. So think about the vibe that fits your channel. Of course. Do you want to have like a recliner? Do you want to be sitting outside, are sitting at a desk. There's not really a right answer, but put some thought into making it look good. Whoops, I repeated myself on that. But you can see in this backdrop, she has some lights. She has a couple of plants She has some artwork and no bookshelf, but it doesn't matter. It looks really cool. She has this neon light and you see how her face is lit up. That's because she has some studio lighting on her face. She's got like a little bit of the computer in the shot. I think that's cool. That's really, really neat backdrop. And I bet if you went to her house and actually looked at that, it wouldn't look like anything crazy. But when it's on a video, it looks really cool. Or something like this. You know, you've got a plant that could be a fake plant. You've got a bookshelf, you gotta, you gotta desk computer. Looks really good. So the total cost of everything we've talked about, about $1,200 for a very quality filming set up that you would not need to upgrade again for years to come. So if you can't afford that, don't worry about it. You can slowly build your studio as you can. I would almost recommend looking at getting a mic first before a camera, upgrading your sound. I'm pretty sure Ali Recommended that as well. You could get the mike and the light and do the most expensive part, the camera last if you wanted to. But don't wait until you have any of this to start making videos. That'd be like waiting to do exercise. Do you have the Lululemon, yoga pants and the most expensive treadmill we all know that would be silly. Then a few tips on filming before we wrap up. When you actually turn on the camera to film, makes sure you've rehearsed your script in the mirror like we talked about, and also have multiple scripts ready to record. So like script out three or four videos and film them all in one sitting. It's way more productive to batch your stuff like that. So charge your camera fully so it's not dying on you in the middle. That's really frustrating. I do like a five-minute vocal warm-up. You can find those on YouTube or Spotify just so my voice is ready to go. And then I'll do one test recording where I just turned it on and I make sure that the mic is working and stuff like that. And then you also want to get your lines straight. That is really important. Let me show you what I mean by that. Getting lines straight video. I should've had a okay. I released a video today, but I could show you. I have had so many conversations with people. Okay. So you guys can see this. When I was setting my camera up, I messed with it for awhile. And you see the window, do you see how there's lines? Well, that's the siting of my neighbor's house. But I can actually use that to tell if my camera is lined up straight. And then also you can see like the very edge of this window here on the left side is pretty consistent all the way from the top of the lamp shade to the top of the frame. And then like this white piece of this window, top is pretty level looking in relation to the top. It looks like it might be slightly, slightly off, but it's mostly straight. This is like something that you definitely want to get right when you're filming your videos. You don't want to have, It'd be tilted or crooked because it actually looks really bad. That's what lines straight means. Also, only press Record onetime. Don't record a little bit, stop it. You're going to end up with all these files. That is a nightmare to deal with. I would rather have one 15 min long raw file where you have all these mess ups in there. Because once I show you how to edit using a couple of pieces of software, you'll see how easy it is to clean all that out with a few clicks. And so just go with one file, one massive file per video. Make sure your head is brushing the top of the frame. You're talking head videos. See how my hair is like almost touching the top there. You don't want a bunch of space above you and the top, it doesn't look good when you breathe in. I never do this, but I want to tell you to try to breathe in through your nose. It's just luck quieter versus taking mouth breaths. And then I keep my laptop next to me with my bullet points, but it's out of the picture some of the time or if it's in the picture, the screen's turned away so they can't see it. And then I basically just keep the camera rolling. I glance at my bullet point. I talked for a few minutes and I look at the next bullet point, thought for a few more minutes. And then I edit out all the parts where I was looking down at my laptop. Also, when you read your bullet point, you know, you want to deliver as much as you can without stopping to take that breath. It just makes for a more fluid video. And the N versus like lots of choppiness because you're saying like five words and then looking down at five more words, you ideally want to say one or two or three sentences like all without pauses, it just makes it cleaner in the end. Then if you mess up like mid-sentence, then start the sentence over. Like if I'm like I'll read that sentence and i'll, I'll give you an example. If you mess up mid sentence, like if you mess that up, then don't just say mid-sentence, start the sentence over Start from the beginning. If you mess up mid-sentence, start the sentence over because you will have an extra chop in your editing that will be visible to the viewer right in the middle of your sentence when you edit it and it won't look good. Also, sometimes there'll be filming and like a big truck drives buys like, wow, like dang it. I just start that entire sentence over. Versus like trying to edit it out later. Also, think about being present with the camera. I know it can feel cold sometimes like you just in the room by herself with your camera. But remember what you're really here to do, which is trying to connect with other human beings. So if you can kind of feel, even this sounds weird, but if you can feel like you're talking to another person, when you're talking to the camera, then people are going to feel that there's a couple of people on this call, actually Jay Leno Thomas, I've given you two credit before for having good camera presence. It just feels like you're truly there. Maybe you can share some tips with us later today on how you do that. But there's something that comes through in a video. When that presence is there. It's something I'm trying to get better at, but I wanted to put that in. Also, this is another thing I need to improve on is just smiling more in the video. Everyone looks better, more attractive when they're smiling. It's just a very endearing thing, right? People, you like it when someone smiles at you, like in public or whatever at the cash register. And so smiling is really powerful to do. And your videos. Also, it's not, not only do you not need to suppress your emotions, you want to show them when you can. If you get ticked off, if you get tickled, if you get choked up in your video. Authentically, those are really powerful things to show like you might even in the edit, zoom in on your face during moments of vulnerability that is really powerful, that was stopped. A viewer in there. I like to use hand gestures, kind of amplify things. And also try to keep your energy level as high as you feel naturally comfortable with. There's a rule of thumb that when you're presenting, you want to have your energy really high. And it looks, it feels, it will feel awkward to you to be like, What's up, guys? Welcome back to my YouTube channel. Today we're going to talk about it will feel fake to you. But when someone watches it, it doesn't look off because it's kind of what people expect. They don't really expect for you to be like, Hey guys, welcome back to the channel. So today we're gonna talk about, right, you don't want to have low energy when you're in your videos. Also, B-roll is a really powerful way to spruce up your video during the editing, but you capture it during the filming stage. Okay, so let me show you what B-roll is really quick. So I have started a B-roll library. This is just a Google Drive folder. And it's like all this stuff that I've done, you know, like just videos of me like when I'm reading to my daughter before bed or whatever, and my wife might take a little shot. Or this is me. Like getting into my car. I think I was making a video on. I can't remember how cool I am with sunglasses, I think was the title. But, you know, here's me drinking a beer outside. Here's me, like talking to clients on my computer. And you know this. But it's cool because these videos and I really need to add a lot of stuff to this. But I use this type of stuff over and over in my videos. And no one really notices if I put this video in a bunch of different videos about how it's important to have quality time with your family or whatever. No one's going to notice people love this kind of stuff. It's way better than looking at my boring talking head, right? And so this is what B-roll is when you're filming. I wanted to throw a section about B-roll. I know we've talked about a lot today, but this is another part of filming, is thinking about your script and being like, Oh, it would be cool to show me walking the dogs. It'd be cool to show me kissing my significant other or whatever it is. And so you can make a list of like, okay, I'm gonna need these four shots for the video and then go shoot them all at once. And you can have somebody help you do that as well. And you can also take your pictures for your thumbnails while you have your cameras set up. If you're a little intimidated about shooting your own B-roll. There's this website called Pexels, which has stock B-roll, like you can put worrying in here. And you can find videos of people that are worried. You know, like if you like this one or whatever, then all you do is click this. It's free to download. You don't have to sign in or anything. You drag it right into your file. So this is a cool website for that. Obviously you want to turn fill and you want to do only horizontal videos for like what I liked that website. Alright. That was what was that? That was filming your videos. And so next we're going to cover the basics of good video editing. In the next training video that we're going to take that raw file. I'm going to show you how to spice it up. I'm gonna show you how to use D script and Canva to make the editing go much faster. I think you guys are gonna love that training. And thank you guys for watching 6. Simple (Yet Professional) Editing: So in this video, we're going to learn how to do a very simple but powerful editing process so that you can create good-looking videos that generate leads for your coaching business. That's the ultimate goal that we're after today. And I've been through tons of different editing trainings and things. And I've sort of self-taught myself this over the last couple of years. And I made a ton of mistakes. And I think I can boil down like everything that I've learned into a pretty short training today so that you can say, Wow, if I follow this, it's actually not that hard. So I'm just going to get right into this. I have also created this in checklist version. So I'm going to create a PDF or a dot doc version of this and put it underneath this training video as well. So you'll see that down below if you're watching this on the republic, basically, we're going to edit a video, clips. Hopefully you can hear my computer sound if for some reason you can't hear it, let me know in the chat. I'm going to play this for a test in this video, I'm going to share how the old world of all. This is a video that I recorded not too long ago, and it's in it's completely raw state. And the reason why I left it in the raw state for here is I want to show you to give you a little bit of context, how awkward it used to be to edit videos before I found the software that I'm about to show you. The old way of doing it is basically you load the file in and you play it. It's just kinda like this. So you're like, okay, I got to trim that part out and then see what online coaching industry is dying. In this video, I'm going to get to this part and go In this video I'm going to share. And sometimes like I'm repeating myself twice, I might see it online is dying again there. Then I have to cut it the first part. And then you have to kinda go through and listen to your entire 16 minute video. And you have to trim out all these parts where there's the big gaps and there's tons of parts in here as you'll see, where I started a sentence and then I was like, I screwed up and then I restarted it and I screwed it up again. And then I finally said it the way I wanted. And I used to have to listen to the whole video and try to find the part that I wanted to keep the last take. And then I found this software, applaud the script. So this is what this same video that you saw, the raw file. I've uploaded it into the script. Now normally, if you need to create a new one, you go to New Project. Then you just drag your file into here and give it a name and it will upload, but it takes a little bit. So I went ahead and uploaded it ahead of time. And this is that file. Okay. So remember how I told you in the previous training to just film your videos in one take, like only hit record one time. So you have one big file. But there's lots of little parts where you're looking over at your script or you're thinking of what you're going to say next, or you're starting and stopping. I mean, you're messing up and starting over. There's lots of crap that's going on. And this software is basically ai for video editing. It's not like high-level AI video editing, but what it does is when you upload the file, you'll see, if you can see right there, it shows that the file size is 16 min and 10 s. So the very first thing that you do when you put it in D script, as you click this little star right here, and you click shortened word gaps. And then you set this to 1 s or more. And what that's gonna do is it identifies, okay, there's 48 places in this file where there's a gap of silence that is 1 s or longer. And when you click, shorten, you click apply to all. It goes down to, as you can see, 11 min, just like that. So it just in one click trims out five-minutes of all the silent parts, every part where I got up and all that. It makes this file that is a lot tighter. And now you can see sort of how it is, the online coaching industry is dying. In this video, I'm going to share how the old world of online coaching is going away and where we're going to in the future. In this video, I'm going to share how the world of online coaching and consulting is changing. It's not gonna be. You can see a couple of things is one, There's still some gaps that need to be further trimmed. And I've experimented with putting it to less than 1 s and it sort of awkwardly trimmed some parts and so I recommend keeping it at 1 s. The other thing you'll notice is there's still those parts and there where I repeat myself right? Like to backup D script. It's whole philosophy is that editing videos, this way we're going through listening is, is way less efficient than editing via the transcript that I've found it to be very true. By the way, you can change the size of the transcript by sliding this, you can see it better. But instead of having to listen to your video And say, Oh, I repeated myself. I can see it right here. I can say in this video. I said in this video I'm going to share how to data data down here, I said in this video. So clearly I didn't like this take and I repeated it in order to delete this section from the video, all I have to do is highlight that and click Delete. And it actually trims that section out automatically. And so what I do is I go through the video, start to finish one time on D script, and I delete all the parts where I repeat myself, I'm not going to have you guys sit through an entire pass through. But you can see like even if you didn't, you can actually do it via, by reading. I just have found that it's actually better to just play it. But right here, I felt the online coaching and consulting. So I clearly messed up that because I started the sentence over right here. So in order to take out the mess up, it's just a highlight and click. You go through and you take out all the parts where you repeat yourself, like this where it says, that's probably me just clearing my throat. So we're deleting that. And this tool is really cool. And here's another part, right? Screwed up. Number two is number two. That out. Another thing this does, which I'm not going to use it today, but it automatically will identify and remove a filler words. So in this instance there were, there was only one. But a lot of the times when I record stuff like this editing training, it's barely going to have like 57, you knows, because, you know, is the word that I can't stop saying apparently. And when you're recording something that you're not going to have your face showing, then you can go in here and delete all the rows and pause. And you knows, in one-click, like if you're going to record podcasts or if you're going to record online course material like this video. Since I'm not showing my face on this video, I can delete all the filler words out. But you wouldn't do it if you're showing your face like in the sample video we have here, because it will look really glitchy if you were just trying to chop out sections, but still show me talking. So I hope that makes sense. So essentially, once you've clicked this star button and you've also deleted the rep, the repeated parts. Then you like There's another one. I say, Okay, looking down, just delete that and that's gone. But once you've cleaned it up in here, you publish and then you click Export. You click this little carrot, and you set the resolution to whatever the composition level is. That means the file that you uploaded. So my file is in four case I want the Export to be in for K, and then you click Export. Now, I've already exported this file and put it into iMovie. So we can go to the next part, which is right here. So this is what the file will look like. Once you've cleaned it up, you removed all the repetition and you only have 1 s gaps remaining. The online coaching industry is dying. In this video, I'm going to explain what's changing in the online coaching industry. Where. And so then you do have to pass through and just take out these little bits. But before you start doing that, this is an important point. So when you are trying to do like a color enhancement for a file, then most of the software had this little magic wand type button, or you can click it and it'll just do it for you. Or I actually don't like the way that one turned out. So you can click the whole file and manually add a little saturation or whatever and make it look better. You see how that's adding some color to the file. You can turn the brightness up a little bit if you want. You want to do that when you have this file all in one chunk, because we're about to actually trim it up, because we're going to be removing all those word gaps. And so before you do that, you want to, you want to click this either click the magic button. For some reason, it never happens is that unless I'm trying to teach people, usually I always use the magic button, but occasionally it gets it wrong once in a blue moon. And kinda like for some reason that the last time it did it was weird, but are you guys seeing the difference? This is the original file and then that is with it fixed, original and then fixed. And so I kinda like how they have it here. And this also automatically enhances the sound which is cool, make some changes and your strategy right now, you can see how it's louder and clearer. And that's important. So you don't have to become an expert in color correction and audio editing. You can literally use like the magic button in iMovie and it will do it for you. Then once you've done that now you can trim it up into smaller pieces. If you try to do that retroactively, it actually enhances, sorry about the audio skimming. It actually enhances each piece individually and then the colors don't end up matching. And you can see the colors change as you watch your video, and it goes from clip to clip. So once we've enhanced the whole file, then we go through and just quick command B, like this, and it will delete the gaps out those ones second chunks that remained after the DSS meant, this doesn't take but maybe five or 10 min to go through the whole file and do. So. Then once you've got that, you have already done this and created this file to show you. Yeah, I believe this is the right one. This is the file where I actually went in and already removed to those gaps. And so this is why your file will look like once you're done removing those gaps and you've corrected the color and the sound. The online coaching industry is dying. In this video, I'm going to explain what's changing in the online coaching industry, where we're headed and how you can get ahead of the game by making some changes and your strategy right now, my name is Brian OTA help. So can you see how the jumps are clean? Like there's not any gaps in between them. And a lot of people actually just get to this point and then they publish your YouTube video. There's not really anything wrong with that because it's like It's a fork, a video that's been color corrected, audio corrected. You edited out all the mess ups and all the silent main silent gaps. You've done like a very beginner level edit at this point, but I want to show you how to take it to that next level. So once you get it to this phase, then we want to actually enhance it. We want to add some more character to the video. And as you'll see in the checklist when you're going through, I had kinda have a three-part system for this. And the first one is Canva animations. I really like these. They're really easy to use. And I'll show you what I mean. So basically when I get the video to this point, I play it through and I look for parts where I could put something on the screen to visually animate. Because let's be honest, you don't really want to watch a seven, almost eight minute talking head video of me, right? It's just hard to be competitive on YouTube with that basic level of editing. So most of the nail, you, you're in that same way. When you log into Instagram or Facebook, you know, you're just completely bombarded by ads and suggested posts. That, that part right there. When you login to Instagram, you're completely bombarded by ads and suggested posts. When I hear that I'm like, Oh, I could visually show that using animations in Canva right there in that spot. And so basically what you do is you go to canva, kinda started to do this, but I'll start from scratch just so you can see it on the homepage. You click Create, design and then video, and then you click elements. And then I use the word bombard. So I would like to search for that. And I personally like the graphics on here, so I'll click See All to only see graphics. Then you're trying to say, okay, Imagine being bombarded by things on social media and I kinda like this image for that. And so you could drag it on there. You, these lines help you see where the center is, that you can also change the color if you want. And then I said, you know, social media posts, right, bombarded by social media posts. So let's see what they have for that. And so I searched for that. And there is like this or that's not very good. What else? New posts, that's kinda good. And what else? Maybe this guy. And I'm not going to spend a ton of time trying to make the most beautiful animation because it's really user preference. And I want to respect your time in this training. But let's go with e.g. these has what we're gonna do, right? I kinda like that in black. And some of these, you can change the color of these as well. But then you can click. So you have this file, some of these graphics are actually already animated. That's pretty rare. I usually select ones that don't move, but you click Animate and then you click one of these animations. I like this one called party because it kinda makes everything slide under the screen. It looks fun. And so what we're doing is we're creating an actual video file that does this just like that. It was how long was that? 1 min? I could have probably could have done it faster. You click Download. I like to drag the file quality to fork. Your file is gonna be a video and then Canva will download this. Hopefully it doesn't take too long. What we're going to do Is we're going to drag it into our video. You see right here where it says 5.7 s, you can actually change how long you want this to be based upon. Like maybe how long you're talking about it in the video. If you want it to be a ten second file, you can slide this. So that's helpful. And let's see if my files download and I hope I didn't just still working. I just read it. Read it. So I find in an ideal world, I'd probably have two monitors, but I'm on my Mac laptop and so I like to have my software iMovie back here. And then when my file downloads, it will show how much longer you're going to take when the file downloads. It will show right there. There it is. So I click and drag it like that right into the player. Let's see it now. Facebook, you're just completely bombarded by ads and suggested posts that are about the stuff that you're interested in, the outcome. So it's suggested posts that are ads, and I might even take out that, you know, later. But just for very simple purpose, bombarded by ads and suggested posts that are about the stuff that you're interested in, that I might trim this stuff, my trim this back so that it doesn't cut out when I'm starting a new sentence. Probably also take this breath out right here. The cool thing is, anytime you put some a track over you're talking head, you can clean the audio as much as you want. Like it looks like I could take this out as well. I know that audio skimming noise is probably a little annoying, but I think it's better to leave it on so you can hear what I'm hearing. You can clean the audio up because it's not going to look glitchy because you can't see my face. So that's a cool things. If there's a certain part of your video, you don't really like, just put something over the top of it and you can clean up all your filler words and your breaths and stuff like that. So let's hear it now. Being bombarded by ads and suggested posts that are about the stuff that you're interested. Take this, that are. Then I'll take this breath out. And I might take that might take out that little Union or at their trim that to hear completely bombarded by ads and suggested posts that are about the stuff that you're interested in to. That would be like an animated video. Very simple. And you can make tons of different versions of that in Canvas. Really, really cool. Now the next thing I would do that is I would do that in a bunch of different places throughout this. I'd probably make for a seven-minute video, you know, maybe seven to ten of those videos and it wouldn't take very long. Then the next thing I would do as I was taking my first pass through is I would think about do I have I personally filmed any B-roll that would accentuate this video. B-roll is like when you're watching a video and then it shows it cuts away from the talking head and shows them driving down the road or walking the dogs or whatever. I've created this B-roll library, which is just videos of me like playing with my daughter or blocking the dogs or whatever. And I use these files whenever I am editing videos. That's looks like a little slow to play. But for today's purpose, when I was thinking about this video, this video is about the coaching industry. And so I knew I had this video right here and I dragged it into the file. And also I'll show you is just a picture. It's a video of me talking to people on Zoom. It's not even real. I just found like a video of a Zoom call and I talked to it and filmed myself. But I knew I would need this because it represents a lot of what I talk about my video. But here's what it would look like. That kind of stuff. Number three is that people want more than just information. Information is abundant, it's everywhere on the Internet now you can look on YouTube and find free videos on how to do just about anything. You had a lot of coaches and consultants are still trying to sell just online courses or training as their products. And that's because people need more than just information. If all people needed was information than like Tim Ferriss says, everybody, what coaches and consultants really need is a community that's ready to put that is abundant. What coaches and consultants really need is a community. And so you can see that's a B-roll video that I filmed that fits right there. And also by the way, you can enhance your B-roll as well. You click that click the magic wand and it makes the colors and stuff look better. If you have audio from it, you have to right-click detach audio. And you delete that because you wouldn't want to audio tracks playing over the top of each, but the Canva animations and then B-roll that you have shot. Those are like the gray day stuff that you put in your video to make it better and to just break up all this boring talking head stuff. So if you looked at the video on the slider setting is all the way over here where you can see like the Most compact version. You can see I still have a lot of sections with lots with talking head. And so when I'm editing, I don't want there to be a huge gap without something in there. Then the third thing that you can do, and this is like not as ideal because it's a little less professional, is get some stock B-roll. Now there's a website I liked for that called Pexels. And so I went there earlier today, I searched for scam because I was talking about in the video how a lot of coaches have gotten burned by programs that they've joined. And I found this video of this guy like crying with his credit card, and I downloaded it. I'd put it in the video right here, and I'll show you that way as well. Number two is that people have been burned by other coaching programs in the past. I don't know about you, but I've spent literally hundreds of thousands of dollars on and so I might trim that. I've spent. But then a burden right there in the past. I wouldn't want to just play that B-roll forever. Again. You can enhance that and you can use that as well. So basically, like to try to summarize what I'm saying is when we've got the file down to this clean cut, but it's nothing but talking head. I do a passthrough and I tried to put as many Canva animations or videos that I have personally filmed B-roll as I can. And then after that, I'll fill it with some stock B-roll that you can get online. And actually just realized that Canva has stuck B-roll as well. You can search for, let's see if I search for sad or something videos. And then I can click this and actually download that as a file and put that in my video. So you don't really even have to go to Pexels. You can do it all in Canva, which is cool. Then after that, once I have passed through and done that edit, I will do some zooming. And he goes, you guys will know what I'm talking about when you see this. So like, let's say I still have some sections where there's like a lot of me talking. And so let's play it vacation to make sure I would be a good fit. And then I would get into the program and I would sort of be forgotten about because, whoops, they're going out trying to find new clients and really not thinking about the people that are already in their program and try to help them get results. The days of doing that obviously have been numbered from the start. What I might do is right here since there's been a bunch of talking head, is they caught like giving your viewers some relief, I think. And so you would click the file, you would click crop and then crop to fill. And then you adjust this and make it a little smaller like that and still keep it centered. So when you drag it to where that yellow line appears, it's back in the center. Click Enter. And then here's what that ends up looking like. The people that are already in their program and trying to help them get results. The days of doing that obviously have been numbered from the start. You have to have and push the wrong people away those days. And then it zooms back out when it gets to the next bar. And so I'll use zooming in and out to like, just give it a little bit more flavor. But I don't do that part in the beginning because I might end up putting an animation or some B-roll over it. So I wait until the end and try to spice up the bits. I couldn't find anything to put over it. When I shot this video, my head was too close to the top. And so it kinda makes the zooming in and out look a little worse. I should have had like an inch or two above my head versus having my hair actually added a frame that screws up the Zoom In and Out ability. Once you do that, then the next piece is music and sound effects. And so, by the way, with all players, you can click and make your space is different based upon what you're working on. So if I'm working on things in the timeline, I'll make the video smaller, but music really helps spice up the video. And so I like this track right here. And so I have, I'm going to drag it in. I'm going to drag it all the way to the beginning of the file. And then also, can you see at the beginning of the music track, there's like some parts where it's just like it's pretty quiet. Like there's the music building. Online coaching industry is dying. In this video, I'm going to explain what's changing in the online coaching industry. So I actually want to cut all that out. I want the music to start and I'm going to take it down. Let's try it now. The online coaching industry is dy. In this video, I'm going to explain what's changing in the online course. I actually want to leave a little bit more of that. Since what I said, the online coaching industry is dying. In this video, I'm going to read a little bit more intro. The online coaching industry is dying. In this video, I'm going to explain what's changing in the online coaching industry, where we're headed and how you can get ahead of the game by making some changes and your strategy right now, my name is Brian. There you go. That was too loud. Like normally I ended up with it about on six or something. I know that I help online coaches and consultants have start and grow their businesses. Most of the author of nail your niche, this is the first book that anyway. And so usually people aren't listening with headphones and the music is less noticeable. So you may want to have it a little louder than you think, but overall, it should definitely not dominate your video. And so a lot of the time, the music track that you choose won't be long enough for your whole video. And you can see, you can see it, it ends right there. So what I do is Control C and then Control V, copy paste it, put it right there about the people that are already in the days of doing that. I'm actually going to trim this bit where it kind of fades off. And then I'm going to drag this here and try to help them get results. The days of doing that obviously have been numbered from the start. You have to have a There we go. Now let's go to the end. I have to do it one more time. Then I need to trim that back right there. And you can actually leave a few seconds at the end of your file where you don't have video. So it will just be a black screen valuable for you. And I'll see you in the next video. Because you're going to have your suggested videos on YouTube be popping up in that time anyway. So there'll be over the screen, it gives people a little more time to click. I'll see you in the next video. Yeah, just a few seconds. That's kinda how I like to do it. And that's almost forgot one thing. Let's go back to the animations, or is that animation that I created right here. So, especially with animations, sorry about that. That sound effects really helped to accentuate them. I have like these pop can use whip sounds that I'll drag in like that. And it kinda looks like this. They bombarded by ads and suggest a few things popped up. You could do it like this. You can add a few like bombarded by ads and suggested Barbara. Let's see, You see how that looks, but you're just completely bombarded by ads and suggested posts that are a better player kind of lagged there. Again, when you log into Instagram or Facebook, you're just completely bombarded by ads and suggested posts that. And so that will accentuate like I have this whip noise that I might put it in there sometimes about the stuff. That's what it sounds like. I put those anytime I've added a graphic to the screen and I want it to pop up. And you can also, I guess I should show you this one other thing and then that's gonna be it because that's basically what I do. That's the whole thing. There's one more thing that will probably be useful to you. Like, let's say you mentioned the book, rich dad, poor dad or something. And you want that to pop up on the screen. But you can put it in a Canva animation over like a white screen, like I showed you. But if you want something to pop up on the video of me actually talking, you just take your image and put it here. You click Download and you choose the PNG file because that allows you to do a transparent background. And then you download that. Then you will put that into your file right there. And so what it will look like. And then you have to click picture in picture. So you click these two boxes, go down here to this drop-down picture and picture. Then you can drag it to the size that you want. As, let's say, that whips sound effect. I can't drag it. I'll just get a new one. If I wanted to if I wanted that to pop up when the rich dad, poor dad thing pops up and put it in the same spot, it would look like this that you're interested in. Algorithm has gotten really good at knowing. It's that easy and you can have images popping up in your videos. So between that, the Canada animations, your own B-roll library and the stock B-roll that you can get online and grabbing some music, you can actually make a decent YouTube video. And then obviously the zooming in and out. And so this is the process that I use. It's the process that now I have an editor and a process that she uses. And it's not like the best editing ever. But if you watch Ali Abdullah is videos and you see how editing heavy though, those are like if you were to actually pay an editor to do that, they might want one or $2,000 per video. This is a way to pay someone like $100 a video or maybe 50 or $75, or just do it yourself in two or 3 h is really all it takes me to do one of these. And you can be competitive on YouTube. You're probably still above average on the videos that you watch if you're doing all of these things. And so I hope you guys enjoyed this training and I will see you in the next video. 7. How to Edit Shorts & Reels: So today we're going to learn how I make these guys these reels. And I had this one that I got 8,000 views and got a couple of hundred new followers. Not too long ago. So short-form content is like really being rewarded by these platforms. And I want to show you how you can put together a short that's professional looking and literally probably takes you 20 min or so to actually edit. But it's really not hard. I've found some software that makes it super easy. This is what it looks like when it's done. You get the point. And so I have this all, checklist it out for you so that you can follow it to a T or you can hand it off to someone if you want to hire an editor at some point, a few things like beginning off here is like the obvious thing would be to, you have to film shorts vertically. So you either use your phone or you use a camera. But you actually turn the camera on its side. You can get melts for like nicer cameras like the one I have that have little screws on the size so that it can actually mount sideways. It's not as complicated as it sounds. You want to keep it under 60 s. These platforms don't allow these to be longer than 60 s. Next, you want to always make sure to include a call to action in your script. So you might list like five benefits of taking a cold shower or something in a very annualized you can grab my detox guide by clicking the link in the comments. And so that actually gets spliced into your video. I can actually show you how to do that at the end. And then at some point, you want to edit it for better sound and video. And if you shoot it on your phone, you can go ahead and hit that magic button like on the iPhone, e.g. and it'll just go ahead and clean up the audio and the video. Next, you transfer it to your computer. I just AirDrop it from my iPhone to my MacBook. And then I open up, good old coupling. This is kept boiling. This is a software that helps you edit short form content. And I will tell you that this is like $16 a month if you pay annually or 24 if you pay by the month. And some people are going to be a little turned off by that sounds a little expensive. But I would just look at it as an investment into your to have professional-looking content. And really at the end of the day, the margin on an online education business, the profit margin is pretty high when you do have that handful of subscription things you have to pay for, but it's not like this never-ending list. So anyways, once you're inside of Kaplan, you want to click Create New Project and then click nine by 16. And then you'll click Add Media and you will drag like if you have your file on the desktop, you'll drag it here and drop it. I already uploaded mine ahead of time to sodium aren't waiting on it. And then you will click on the file over here in my media. This is it, and it adds it to the editor. You can see that the timeline is down here at the bottom. Next, you want to hit play and see where you are in the frame. And if you want to, you can change that like you can zoom in or zoom or whatever, like, move it around. I shot this to where I don't really need to move it. It doesn't really matter if you're exactly Center. I watched a lot of shorts from big gurus and they'll have like one arm out of the screen and one arm and it's not perfect. It's not this expectations. You have to get that part perfect, but sometimes you will need to resize a little bit. And then next, if you didn't already edit the audio or if you wanna do that inside here, you can click this button called clean audio. You want to go ahead and do this while the files to all one file. And then that takes a second. You can see it working over here. And it's going to make your audio a lot more clear and amplified. And so while that's working, then we can also, while we still have the file all as one, you can click down here. You can click Edit at the top and then, and then you can play with the, these three are the big three when you're editing a video, the color, brightness, contrast, and saturation You can bump up the brightness a little bit. You can make, give it a little more contrast, a little more saturation for color. And you basically want to dial those up as much as you can get away with is kinda how I was taught. So obviously like that's getting too bright. So maybe I just dial the brightness up like five to ten. Same with the contrast. You have 510 because if you go too high, it starts to look silly. Saturation can go a little higher. I don't know what's happening. Somehow. My file is crapping out on me. It's all gray now. Let's try that one more time. That has never happened before. Weird. So Edit and then adjust. Oh, whoops. I slid the saturation BAR way down the other way. If you Okay, So you can dial this up. You can now Saturation up, like to wear. It looks nice and rich and colorful, but you still want to go too far where you literally like look orange. So maybe like 20 or so. Would it be a good place to take it? So now you've got crisp audio and you've got improved video quality as well. By the way, you can film a video in for K. And then cap wing will still show it kinda blurry and grainy right here. They just do that so that their player moves faster when they export it, it'll still be an HD. So don't worry if it looks a little Grady inside of the actual editor. Alright, so next, you want to click Smart Cut, and this is a cool feature that I like a lot. So basically, what this does is it goes in and it takes out all the bits where there's silence. So normally you would have to edit all these manually, but you can just have it automatically identify all the silent gaps. You can play with a silence sensitivity here, but I just usually leave it in the middle. You click Done and then boom. Now you have a clean file where there are none of those breaks because, you know, when I film this, I like stopping and looking over at my script and looking back and getting up, messing around. All that's taken out with that one. Click. Alright, so now we get to the subtitle part. So we're cruising along here. We've done a lot of that good stuff, but we want to get our subtitles so you click Subtitles and then they've just released this magic feature which generates them automatically, which is pretty cool. So it's automatically selected when you click subtitles, but you just want to make sure it's on that and not classic. And then you click Generate subtitles, subtitles, and click it one more time. And now it's going to start to generate these. And it might take us just a little second here. I'm going to hop over to Canva really quick and show you how to make in screen with a call to action to go in here. Then we'll come back when that's done. So let me find one. Okay, here we go. This is one that I created. So let's see. So you start by creating a, let me start from scratch. You create a design and you want to create a, let's see if they have a template. Nine by 16 is what we're looking for here. I'm trying to remember what I typed in. What I did this, I might have resized. Let's see. It would be like instagram story sized card, basically Instagram story video. So what we could start with, see how this has already sized appropriately. And then you basically just want to add some text that says download my free lead magnet kind of thing. Then you would have like whatever. If it's about eating fruit or something, chuck that on there. And you would say, link in the comments or something like that, put like an arrow pointing down. This is terrible, right? But I'm just slapping something together. You can click Animate, click party, so it kinda pops up like that. And basically you can download that as a video. Go ahead and slide it to four k. And then we're just going to drag that to the end of this and it will add it on to the end. Pretty cool, right? So that is how you would make one of those little fancy videos that pops up at the end of like a short or a real with the call to action. So we're waiting on this to download, and we're also waiting on these subtitles to transcribe. All right, there's our video downloaded from Canva. So now I can just drag that right here. Click Add to Project And I'm going to take it and put it up here at the end of this short file. And this is what it would look like at the end. So obviously I use one that has the book and that links with that. See how far we are along on the subtitles. Two out of four still. Okay. I'm gonna go ahead and do a different step. Just to show you a couple of things while we're waiting. One is adding music to go with this. So you can have a music track and you can drag it right in there. And then just sort of get it to the front. And then now, then you obviously want to take it way down to maybe probably under 10%. Nine. Still a little loud. Let's go with three. Like 6%. You have to play with it, but it's gonna be like a number under ten. You wanna be able to hear it but not let it be of noxious. There we go. Got that. And then also you can add images to this. So like I would in Canva earlier and just made a new presentation. I got a picture of a house. I click Share. I clicked download, I choose the PNG format and then transparent background. And then that gives you this file. But the background is transparent, which you want. Because then if you've seen like Alex who are Mozi like he has lots of images pop up during his shorts. Basically, he just does this and then he drags that in. And then right there, the house will pop up. So I'll just show you what that looks like. And you can click on the file down here in the timeline. And then you can resize it and move it around to wherever you want it to be. And then if you want it to like go away sooner you'd make this shorter. Just lining it up with whatever you're talking about. So that's how you see people add images to their shorts. You can do that right here in cap one. And we're getting close to being done, guys, is this easy? So our Subtitles have been transcribed. And so what you want to do next is, well, let me actually do this in a bit of reverse order because I want to show you why we're going to shorten the amount of letters on the screen. So I like to, for the subtitles, I would like to go with the bay this new way. The font size would be 100. So you can just copy what I do or you can make your own flavor, but this is just something that works for me. So font size 100. And then you want to go text outline down here would be black. Boom, background color. Click this little red slash thing so that there's none. Then animations is this is cool. It's like it shows you how your subtitles are gonna be revealed. So we have these different options that just reveals them. This one highlights something like this. This one does color, which I kinda like this. So we're gonna do that. I like to use a yellow just because it's easy to see. So I'll choose animations, color, and then the color yellow. And then do you see how there's like kinda too much text on the screen here, then you want to make it a little shorter. You just hit this slider characters per subtitle AND gate you down to like three or four words being shown at a time. That looks better than if we had the screen jumped up like this or something. Obviously, you want to click the subtitles and put it on your chest. Don't put on your face, and don't make it too wide. There is actually a way, this is kinda cool. Let me see if I can find it. Where is that? Okay. So see how it says Show safe zones. Well, you can see how it would look on TikTok right there, how it would look on a YouTube shore and how it would look on an Instagram real. So it shows you the junk that's going to be on the side and below it. And you can make you can make sure your subtitles are not going into those zones. So that's a good thing to do. But I've found that these aren't exactly always aligned. I'm about to sneeze. Excuse me. Anyways. Okay, so we are almost done here. It is that easy. The last thing that I like to do is though, it'll get these subtitles wrong. And so I like to watch it through one time. Like e.g. it says, here's with a period. So I'm gonna remove that for passive income ideas and 60 s. Then it says R1 instead of one. So I might just put number one, real estate investing this takes, and so on. So you do need to go through here. And one thing I didn't do just for the sake of time is there are some bits where I said real estate it, whoops, real estate investing. So there's some bits that I do need to actually go and edit out of here. You can do that using D script Which I taught in a previous training how to do that. That's actually how I do it. So normally done that prior to loading it into here. So there's no repetition, but you are going to, if you messed up, obviously, you have to cut it out. And it is a little trickier to cut things out in cap wing just because it's slider is not as easy to use, is like something in iMovie or D script. So I would recommend doing it in their first, or you can make the slider bigger with this bar. It makes it a little easier to deal with. There's also a, when you click the clip, if you want to split it, like right there, then you would put drag the thing that there and click Split, and then it splits it right there. That helps you to trim and take stuff out. But this is basically it. We've added the sound, we've added the images when the other thing you can do if you want, if you want to get fancy, you can put some sound effects in there too. Like here's the sound of a whip going. And where did that end up? Let me try that again. Pop there, right there. You see, so now you have a sound effect right there. Like a whip sound to emphasize, like maybe something popping on the screen and other thing you could do, you know, we talked about zooming in and out on your face in the long-form videos. Like you can click on just this frame right here and then like re-size it to where it goes, weigh in on your face just for effect. I've actually never done this. I only thought about it the first time today, but I'll show you what that looks like. It's kind of a nice like high relief thing to go in and out. So I think I'm going to start doing that on mine. But then once you have that done, you're done. And you click Export project. You want to click full HD and drag this to the highest quality. Click export. And then now this is going to take a few minutes to process. You can actually leave this screen and come back to it. It will be done in your projects section whenever you are ready to use it. And then some final things. I think I'm going to create a separate training about like how to properly upload videos. But just, I wanted to leave you with a couple of things so that if you wanted to do it now, you would be screwing it up. Once this is finalized, you're going to click Download File right here. And then you're going to upload it to TikTok and Instagram with those you can actually, there's a setting. You can choose to upload it the highest quality and you want to select that, say your stuff looks good. You put in your title and your hashtags. Now there's a website called all hashtag.com where you can get the top trending hashtags right now, if you were making a video on passive, hey, you actually can't add spaces. What you type kinda like the keyword or keywords you're going for. Then click top and click Generate. And then it generates the past the top hashtags that are trending right now for passive income, all you have to do is click Copy. And then you can paste these into TikTok, Instagram, and YouTube when you're using hashtags for your shorts, hashtags definitely help your shorts get more views. So that's how you come up with those. And then if you had that link in the comments for your call to action, you're actually going to go in and link that and pin it as the first. Then I take the file after it's downloaded here, I drag it into my Google Drive in my shorts folder, and then I go ahead and delete that file from my phone and computer so that it doesn't junk it up because these things do take a lot of space. That is it guys, that is the entire process to take a role vertical file and make it look like this. Basically, musics a little louder there then I may have done it before, but I hope that helped you guys. And this is easier than it looks 8. The Class Project: Alright, it is time for the class project and we're going to keep this super simple. We've been learning how to create two types of videos, the long-form video and the shorts, horizontal and vertical. Your project is to create one of each. Go through this training, learn how to script, record, and edit the videos the way that I taught you. And make one long-form video and one short-form video, then post those videos on the social media platform of your choice. Like you could post the long form on YouTube and put your reel on Instagram and then link those videos in the project section of this course so that we can applaud you for taking action and give you feedback. That's it. Go make your long form and your short-form video. And I'll see you in the next lesson. 9. How to Get Help: I hope you have enjoyed taking this course and you feel a lot more confident creating video to grow your coaching or consulting business if you want my help with all the aspects of growing a coaching business from just the early days of conception to that six-figure range where you just wake up and you get to create and serve and coach and you make an above average income. Then go to my website, Brian Elwood dotnet to learn about the programs that I currently offer to help you. Thank you guys so much for taking this course and putting your trust in me. And I will see you in the next one.