Full Digital Marketing Course 2025: SEO, Paid Ads, GTM, Web Development, Content Marketing, Email

1. Welcome Video: Hi, guys. Welcome to my full digital marketing course on paid ads, SEO, GA four, GTM, content marketing, email marketing, and website development with AI. All tools and benefits, my name is SamoiKumatas. Just to give you a background about myself, I am an ex Google employee with 16 years of experience into paid advertising and I've been teaching paid advertising for more than ten years now, and I teach to a lot of young professionals, entrepreneurs, and experts who want to get into this field. I wanted to take this opportunity today to let you know what we are going to learn in this course. I'm going to start looking at first the paid ads where we are going to cover the four major platforms, which is going to be Google Ads, meta Ads, Microsoft Ads and LinkedIn Ads. Then we'll get into SEO, understanding the various SO strategies across on page SCO, off page SEO, local SEO, technical SEO. We'll see all of these practically on the platforms, and then we will be covering Google Analytics four, understanding this platform, how you can use this in your business to understand how people interact with your website and looking at all the features of the platform. We will also be covering the Google Tag Manager to understand how you can use this platform to manage multiple tags for your business. Also, in this course, I will be covering content marketing, email marketing, website development, on WordPress. So this is going to be quite an extensive course comprising almost 40 hours of content with 50 plus assignments and practice tests and quizzes. I hope by the end of this course, you understand how digital marketing works in depth in and out. And you're able to apply these practically in your business and for your clients. Thank you once again, guys, for enrolling into this course, and I'm really excited to see you inside the course. 2. Google Ads Overview, Where Google Ads Appear, Google Ads Account Setup.: Hi, guys. Welcome to this session. In this session, we're going to talk about the Google Ads overview. Google Ads is an advertising product of Google created by them, which helps to advertise online businesses across the world. So any business which is a online business and they want to sell their products, generate leads, they want to generate traffic, brand awareness for their business, they can make use of the Google Ads advertising service. They can come to their website, they can open an account with them. And with the help of this service, they will be able to create a lot of different types of digital ads, which can then appear on millions of websites across the Google Network. And people get to see your ads, and they can click on it and land on your website and do business with you. So that's basically the Google Ads advertising service created by them. This was created by Google in the year 2000, and it is going to be a 23-year-old product of Google, which is the major source of revenue right now for the company. So with the help of Google Ads, it's a customized product guys wherein you will be able to go ahead and define what kind of advertising you want to do, what type of audiences, users you want to target. When do you want to run the ads? How much money you want to spend on advertising? Everything is decided by you as the owner of the account. Here, also, you will be deciding when you will be running the ads and you can customize your ads and you can make changes to your ads while they are running online live on the Google Network. So let's have a look at this guys where we get to see the Google Ads appearing. So you will find Google Ads appearing on the Google Search. It can also appear on YouTube. You will find it on different content websites also, which are part of the Google Network. Let's have a look at this guys practically as well. So when we go on Google and we do a search query, we will see ads running coming up in this particular manner. And this is what we refer to as the Google Ads. How do we know these are ads? It says clearly over here, sponsored on the top. So when the ads say sponsored on the top, then we can say that these are the Google Ads which we are looking at. Similarly, these are another type of Google Ads, which we can create through the Google Ads account and run it in this particular manner. So if you scroll to the bottom as well, you might see certain ads coming at the bottom of the Google search page. So this is going to be one type of ads which you will be able to create on the Google Ads platform. Other than this, you will also find image ads appearing on different content websites. So as you can see here, this is another type of an ad, which is a image ad which is showing up over here, which can be created through the Google Ads platform, and we can run it on different content websites in the Google Network. So this also is possible through display campaign. We will see that in the coming videos. And other than this, you also have options to build out video ads which we can run on YouTube. So here, in this particular manner, you can run you must have seen these ads, which is coming up with the skip ad button. These ads can also be created, and you can run them as well on YouTube specifically to generate branding awareness, which can be done. So these are the different types of ads, guys, which we will be able to create on the Google Ads platform. So now what we are going to do is we're going to look at how we can open this particular Google Ads account. So for this, we can go ahead and open the Gmail account, and from there, we can start the process. So let's have a look at this guys. So once we are into our Gmail account, you can easily access Google Ads from here with your same email ID. All you have to do is you can go to the top right corner where there shows nine dots. And here, if you scroll down slowly, you will find Google Ads over here. So from here, you can easily access your Google Ads account. And here, once you come to their homepage, we'll have to sign up and open the account. So the signing up process is going to be wherein you're going to click on Start now. And you can create a new Google Ads account altogether. And in this account opening process, Google will ask you certain details regarding your business. You have to add your business information. Okay? In the initial part, they will ask you to create a first campaign as well, which is not mandatory. You can skip this section and you can provide the other details over here. Or you can just straightaway create the account without a campaign for now. So here, what we do is we provide our billing information, our billing country time zone and currency, which we can provide out here. And then we can come to the last part, which is going to be the payment section where you can fill in all the details and you can sign up for the Google Ads account. Once the account is opened, it will show up in this particular manner wherein you will see you will be logged into your Google Ads and you will come to the home page of your Google Ads account. So this is how Google Ads account opening process would be. So we would have to activate the account unless and until we activate our account by providing our billing information, the account cannot be opened. So this is how your account is going to look like. This is the homepage of Google Ads where you will reach. Once you reach this page and you have activated the Google Ads, then we can start building out campaigns, ads for our business. I hope this makes sense, and now you understand the whole account opening process. So this is how guys we are going to go ahead and sign up for the account. I hope this makes sense. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 3. Google Ads Auction, Google Network, Ad Rank, Quality Score: Hi, guys. Welcome to this session. In this session, we're going to talk about the Google Ads action, Google Network, and also we look at ranking concept and quality score. So Google Ads option is an automated programmed option which happens at the back end when people come to Google and they're doing searches. So here, millions of ads are brought in together into this option to compete with each other to win a space on the Google page. So through programming, Google has devised this automated auction system where millions of ads are made to compete with each other based on certain factors, and then the winning ads are selected, which appear on the Google Search page and on the Google Network. So this auction is going to be very dynamic in nature, wherein every ad competes with different ads in each action, and so each option is very unique. So there is no guarantee as such, given that our ads are going to win every single option. So it is going to be a case wherein we try to win as many times as possible in order for our ads to appear most of the time on the Google network. The auction gets started every single time, a user comes to Google and does a search query. So we can imagine that there are millions of searches, billions of searches which are happening on a daily basis, and those many times this option happens, wherein it makes the ads compete with each other to find out the winning ads which should be appearing on the page. And all this is possible through programming, wherein they have programmed this at the back end, which does this whole thing in a fraction of a second. So this is how the auction works. Now, in this Google Ads product, we also have a concept of a Google Network. So Google Network is basically a network or a collection of websites across the Internet, which Google is linked to. So these are going to be a selection, a collection of websites linked to each other, which forms the worldwide web, and that forms the Google Network. The Google Network is comprising of more than 5 million plus websites across the Internet, where our Google Ads can appear. This network is now divided into two parts. One is going to be the search network, and the other one is the Google Display Network. The search network is basically a collection of search engine websites and search partner websites who have come together to form this network. For example, Google is not the only search engine in the world. There are other search engines as well, so they all come together and form this search network. For example, there is al.coms.com above.com MySpace. All these are search partners, and they have partnered with Google and they allow Google ads to appear on their website. Let's have a look at this guys. So the first is obviously google.com, where we can see Google Ads appearing, which is a part of the search Network. So these are the kind of ads which we can create and run on the search network, as you can see over here. So this is google.com where your ads are going to appear. But apart from this, in the search network, you also have other websites like ask.com. Now, ask.com is another individual company. They are not Google property, okay? And they have tied up, they have done an agreement with Google wherein they allow Google Ads to appear, and in return, they generate revenue from Google. So here as well, you will see a lot of Google Ads appearing. So let's have a look at it. So you can see this is another Google ad, which is showing up on ask.com. As you can see over here, it says ads Google. And now if I do a search over here in this particular manner, we will see some Google Ads appearing here as well. As you can see the first ad, which is best Books for your book club, this is a Google Ad which we are looking at. So how we can verify this is when you hover on the ad, you will see a URL coming at the bottom of the page, which is with a gray background, which says TTPs Colon www.googleadservices.com. So from there, we can figure out that this is a Google Ad coming from the Google Ads server and being shown on as.com. So the point is that with the help of Google Ads, you are not limited to show your ads only on google.com, but also on other search engine websites as well. And this increases your reach. You can reach out to more customers and you can show your ads to them, which can generate more traffic and eventually more sales and leads for your business. So this is going to be a part of the search network. Now, when we look at the display network, that's going to be a collection of content websites. So when I say content websites, what I mean by that is, these are going to be normal websites related to sports, finance, healthcare, law, government, industrial, technology, news, entertainment. There are so many websites we have been going through, which we go to to read content to know what's happening around the world, to learn about certain things. They all fall under the display network. They are not search engine websites. They are purely content websites related to a specific kind of content or related to a particular segment of the industry. So these are going to be the display network websites where, as well, we are able to run our Google Ads. So if you look at it as well, this is going to be a much higher reach because here we can expect at least approximately 80% of the online daily population spends time on the Google Display Network. Let's see some examples of this as well, guys, to understand this better. So one of the examples can be ESPN, which is a sports website where you can find image ads appearing for this product. Okay, like these ads, which you can run over here, that's another Google Ad which we are looking at. Similarly, if you go to, let's say, a tech website, you will see ads appearing there also. So as you can see, this is another image ad appearing here, which is a Google Ad as we can see. These kind of ads which you will be able to target, and you can show on different kinds of websites related to retail, sports, technology. As per your business requirement and relevance, you can select the type of websites on which you would like to show your ads. So this is going to be your Google Display Network, the other part of the Google Ads product. So these are the two networks. So whenever you start building out a campaign, Google will ask you what networks do you want to target? Do you want to target the search Network or the display network? Now, here we also need to understand when to select which one so now if you look at it, a search network is more like a full marketing wherein people are coming with a specific need and you are showing your ads and you're trying to pull them to your website and provide the service satisfy their need. For example, let's say, I'm looking to buy a digital camera to click photographs. So in that case, I'm going to search for a digital camera on Google Ads, and I might see a Google Ad, I click on it, go to their website and purchase. So this is really good. A search network is really great when your focus is on sales, lead generation, okay, website traffic, which is majorly going to be the bottom of the funnel. Whereas when we look at the display network, a display network is great, and it is a part of the push marketing strategy wherein you are pushing your ads when people are on these websites to read content. So you can use the display network more for branding and awareness creation. This is a great place for branding and awareness where you can showcase your product and services to a bigger audience because display network is four times bigger than the search network. So with this, you can use it in the top of the funnel wherein you can run awareness campaigns related to display and video and reach out to the maximum number of people possible. So that is how we can make use of the different networks provided to us on the Google Ads platform. So now that we understand the networks, what we need to look at also is the Google Ad ranking concept. So as we spoke about the auction part where Google makes our ads compete with each other. So here, Google also has figure out identified ad ranking concept, which basically gives a logic behind how to rank our ads. So Google has built out a particular Adrank concept and says that your Adnk is dependent on multiple factors, and those factors are your quality score, your bid amount, your ad formats and ad extensions. So these are the four factors which put together produces your Adrag. Once your Adrank is calculated, your Adrank is compared with other competitors Ad rank, and then Google does a stack ranking. The highest Adrank gets the first position. Then the second Adrank gets the second position and so on and so forth. And this is how the Google Ad ranking concept works. So here, the four factors are very critical for us to understand. So we're going to look at the quality score part in a bit. So right now to understand how Ad rank is calculated. So let's see that as well. So this is the concept, guys, wherein Adrank is calculated based on your bid amount, the amount of money which you are willing to spend on the auction to win that auction. And then there is Quality Score. Quality Score is the amount it's a score given by Google for the quality of advertising you are doing with them. Google looks at your ads, they look at your Ad Poppy, ad content, your keywords, your website content, what you're trying to advertise, and looking at all of that, your ad relevance, your landing page experience, looking at all of that, then Google gives you a score. This score is given out of ten. You will be able to see your quality score inside your Google Ads account. So based on your quality score and your bid amount, your Ad rank is calculated, and then Google compares your Ad rank with other competitors and then decides who should get the first, second, third, fourth positions. And the advertisers who get a lower Ad rank, they don't get a space on the Google Network to appear. So that is how the ADRnking concept works. So now that we understand what is ADRnk, one of the most important factors in ADRnk is quality score. So we just need to understand this quality score concept. So as we spoke about this, when you start off with Google Ads, the first thing which you do is you build your ads, you create your ads. Once you create your ad, it does not go live right away. It first goes for a checking. So in the checking review process, Google checks your ad, starting from your English grammar, punctuation, spelling mistakes, spacing. They look at your website spontent whether it's loading properly or not. All these details are very meticulously carefully checked by Google, and once Google approves your ad fully, then only your ad can run. So now once the ad starts running, it gets a quality score. This quality score is dependent on three factors. So there is ad relevance, landing page experience and expected CTR. Add relevance basically means that how relevant is your ad with respect to the search query. What was the search done by the user and what is the ad you have written? Are they matching properly or not? So Google does a word by word match between the search query done by the user and the ad which you have written. If there is a proper word by word match, then Google will give it a high rating and say that our ad relevance is above average or good. In the same manner, there is landing page experience. Landing page experience is wherein Google is checking, what is your ad Poppy, what ad you have written versus what is the landing page you have provided for the ad? So when people click on your ad, and they land on your website, what do they see? So in this case, what Google is expecting is whatever you write in your ad Poppy, exactly the same information has to be there on the landing page. For example, let's say Into a business of selling Nike men's shoes. So my ad talks about buying Nike men shoes from us, 50% of great variety available. So now for this, the landing page which I will provide will be the men shoes section of my Nike website where I'm providing the 50% discount. Then only we can say that the landing page experience will be great. If I provide the Nike homepage as the landing page, then it might not get me a good landing page experience. So the idea is that whatever information we are providing on the ad, that should be clearly delivered on the landing page because that is what is going to create a good user experience. So that's our landing page experience, guys. And then the last one is expected CTR. Expected CTR is basically another metric or a factor of quality score, where Google is assessing what is the likelihood of people clicking on your ads based on your ads past performance. So Google looks at how your ad was performing in the past, how many clicks impressions did it receive, and based on which it predicts what kind of clicks, impressions it will get in the future. This is possible through machine learning where they use mathematical calculations to do these predictions. So if historically your ad was doing really well and you received a lot of clicks and impressions in the past, we can say that your expected CTR would be great. And that way, your quality score will be high. But if your historical performance has not been that great and you have not received too many clicks and impressions, then it is possible that your expected CTR will be low and which can impact our quality score. So these are the three factors, guys, which basically comes together and produces our overall quality score. We will be able to see our quality score inside our Google Ads account. Plus, we can see these factors. We can see how Google has graded us on all these three metrics so that we know which metrics are doing well, which are not doing well, and then we can focus on them. So let's see this guys how this data looks like inside the Google Ads platform. So this is how the data is going to show up inside the Google As platform in the keyword section. So when we go in the search campaigns and we go to the keyword section, we can add a column called Quality Score, Landing page Experience, expected CTR, and add relevance over there. And this is how the data will show up, wherein we can see the quality score given to us out of ten. Plus, we can see the grading system for the grades which Google has given us for all the three factors. So we would understand what is working well for us, what is not. For example, if you see fitted bedrooms is getting a ten out of ten quality score, and it has all the three factors above average. And that is why the score is ten out of ten. But if you now look at Porner wardrobe, it has a quality score of one out of ten because you all the three factors for this. Google has graded it as below average. So this way, we clearly understand what is working, what is not, and then we can go ahead and make those changes inside Arca. I hope this makes sense. Now you understand the concept of quality score, and it has a great impact on the user experience, and that is why Google gives it a lot of weightage. So it is going to be a case, and we're going to talk about this in the coming videos as well. That if you maintain a high quality score, there can be situations wherein you don't have to pay a higher bid amount. You can pay a lesser bid and still win those options. But if your quality score is poor, then it is not going to help even if you have a higher bid over. Because at the end of the day, for Google, user experience is supreme, and they are going to always prioritize high quality ads. I hope this makes sense, and now you understand the concept of quality score in the Google Ads platform. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 4. Google Ads Account Structure, Google Ads Metrics, Google Ads Account Navigation: Hi, guys. Welcome to this session. In this session, we're going to talk about the Google Ads account structure, the metrics which we get to see on the Google Ads platform, and then we're going to do account navigation as well to see how the interface looks like. So the Google account structure, the Google Ads account structure is going to be in such a manner that the first thing which we do here is we go to their website and sign up and open an account. The account can contain then a campaign. Campaigns, you can imagine a broad categorization of your business, which we have done, where you take all the marketing decisions. For example, decisions like when you want to run your ads, when do you want to stop running your ads, what kind of budget do you want to invest into it? What type of audiences, language targeting, location targeting would you like to do? All these things are decided at a campaign level. You will also decide what kind of money you want to spend on the ads on a per day basis at a campaign level. So campaigns are going to be like a master folder on our laptop in which then we create our ad groups. Ad groups are like sub categories which are created inside the campaigns. So these are going to be subfolders, you can say, or specific segments of your subcategories of your products, which you will be building inside the campaign. And then inside the ad groups, you will have your ads and keywords placed inside them. So ads which we will be creating various types of ad formats will be sitting inside the ad groups. Plus, along with that, you will have keywords, keywords which we will be using to trigger our ads. So this is going to be a pyramid structure which we are building out here, wherein you start off at an account level, and then you go ahead building a campaign, the campaign will contain ad groups, and then the ad groups will contain their respective ads and keywords. So let's see some examples die to understand how this will work or fit in for different types of businesses so let's say I am into a clothing store business. So clothing store will become my account. That's my business. So that's the account with which I have opened my Google Ads account. Now, in that, I have two major categories. One is men apparel and the women's apparel. So these two are becoming like campaigns, broad categorizations, which I have done over here, dedicated campaigns for men and women apparel. Now, under men's apparel, I have various types of them, which are related to shirts or bottoms. So they are becoming my ad groups. And for each of those ad groups, I will have their respective ads and keywords. So the shirts ad group will have the shirts, ads and keywords. The bottom SAD group will have the bottoms ads and keywords and so on and so forth. In the same manner, I will build out the women's apparel campaign as well and have their specific ad groups created and their respective ads and keywords in them. So this is how you can do it for a clothing client. Similarly, if you look at, let's say online boutique business. So online boutique can become like our account at an account level, that's our business, and which comprises of two major categories, which can be women and men. Now, in this again, so women and men are becoming my broad category campaigns. Under the women campaign, I have subcategories like casuals and partywar, clothing, okay, which will have their respective ads and keywords inside them. Similarly, the men's campaign can have casuals and partywaar as ad groups and they will have their respective ads and keywords in them. This is how we can build it out for an online boutique as well. And then let's look at a furniture store. Let's say I have a furniture store and I open a Google Ads account for it, so the furniture store becomes my Google Ads account. Now, in my store, I'm selling tables and beds. So they are my broad categories, so they can be placed as campaigns. So I will have a tables campaign and a beds campaign. Now in the tables campaign, I have different types of tables. So I have coffee tables, side tables, so those can become my ad troops. And then I will have their respective ads and keywords under them. Similarly, for beds, I have sofa beds. I have king sized beds, queen size beds. So those will become my ad groups, and I will build out similar respective ads and keywords for each of those ad groups. This is how I can structure it for a furniture business. I hope this makes sense now and you understand how the account structure is going to be for different businesses, you can build it out on the platform. So now that we understand the structure, we also need to understand the account limits. So with one Google Ads account guys, you can build out 10,000 campaigns in the one account. Now, each campaign which you create can contain 20,000 ad groups. And then each ad group which you have created can contain 50 text ads or 300 imagens. And in one Google Ads account, you can have a total of 5 million keywords, placements and extensions. Also, apart from this, with one email ID, you can open 20 Google Ads accounts. So these are the account limits which Google provides you initially. If you want more than this, you can reach out to the Google Ads customer care, and they can help you out with increasing these limits. I hope this makes sense. So now that we understand the structure, the account limits of it, what we also need to very importantly understand are the Google Ads metrics. So metrics, there will be a lot of data which you will be seeing inside your Google Ads account once you start running ads. So this data tells us how our ads are performing. Are they doing well or not? Are we able to generate the required business objectives or not? So understanding these metrics becomes super critical. So these are some of the most common metrics you will find inside the Google Ads account, which will be shown to you. So let's have a look at this guys. So the first is impressions. Impressions means it is the number of times your ad was shown on the Google Network page. So as we spoke in the previous video as well regarding Google Ads option, where your ad goes into the option, and it competes with other ads. So if you win that option, you earn an impression. You get an impression, and that is recorded in your Google Ads account. So when you log into your Google Ads, you will see how many impressions you have got so far. And that tells us how many times for our ad was shown. Second is clicks or interactions. Clicks or interactions means the number of times users are clicking on our ad. That is also getting automatically recorded in our Google Ads account. So you will be able to see how many times users clicked on your ads. Then what we get to see is the click through rate or interaction rate, which is basically a ratio between your clicks and impressions. So Google is trying to tell us that out of the total number of times our ad was shown, how many times people clicked on it. This is a good metric to assess because this tells us how good or bad our ad is performing. Let's take an example to understand. Let's say my ad was shown ten times and out of which it received nine clicks. What does that tell me? It tells me that my ad is pretty good. Whenever it is appearing on the page, most of the time, people are clicking on the ad. So the ad is good. It is good. User experience. People find my information useful, and that is why they're clicking on my ad. In the same manner, if I receive, let's say, ten impressions, my ad was shown ten times and I get one click, that would mean that my ad is not that great. Possibly, what is happening is it is appearing on the page, but people don't feel like clicking on my ad. Appeal, the look and feel is not that great, and that is why my clicks are really less, and that is where my CTR will be less. So Google calculates your CTR by the formula, clicks divided by impressions in 200. It's a good important metric for us to keep a check. The other metric which you will see here is going to be budget. Budget is the average amount of money which you are willing to spend on each campaign on a per day basis. As we spoke earlier, also in the account structure that we create a campaign. So when you build out a campaign for every campaign, you will have to assign a budget. This budget is the amount of money you are willing to spend on the campaign on a per day basis, which you're allocating to it. And this is the money which will be used for running your apps. Then comes post. Post is basically the actual money which you are spending on running your ads. Once your ad starts running, and it starts receiving clicks, for every clicks which it is receiving, you will have to pay a certain amount of money, and that is accumulated as post. So Google will also clearly show you what is the cost? How much money have you spent so far on your clicks or impressions or your views. Another important metric which you will see here on the Google Ads platform is going to be average CPC or average cost per click. This is the average amount of money which you are paying to Google for every click which you're receiving on your ads. This is an important metric, again, because it shows us how economical Google advertising is for us, whether it is expensive than Facebook ads or not. So all those decisions you can make by looking at this average CPC metric. Other than this, a very important metric which Google shows us is conversions. Conversion is basically the sale. The sale happening on our website. When people click on our ads and land on our website and do business with us, they buy our products. They fill up our form. They sign up for our newsletter, they register to our services, okay, they subscribe to our channel. All these can be recorded or tracked as a conversion. So conversion will show you how many of these did you were you able to generate. So you will clearly understand the RI over here. You will understand how many sales did you generate by spending money on Googleps. Other than this, related to conversions, what we also get to see is conversion rate, which is the rate at which conversions are getting generated. So Google is going to calculate this also for you, wherein they look at the total number of clicks which you received on your ads, and it will look at your conversions and divide both of them to produce your conversion rate. So the conversion rate formula is conversions divided by clicks in 200. And then the last metric, which is super important for us to understand is cost per conversion, which is the average amount of money we are spending to generate each conversion. So this is also a very important metric to monitor because it tells us or gives us an understanding of whether the Google Ads advertising has been expensive or economical. If the cost per conversion is really high, which means that we are spending a lot of money to generate each sale or a lead, and which is not a good thing. What we try as an advertising as an advertiser is that we try to keep our cost per conversion as low as possible. So these are some of the most common and important metrics is which you will find on the Google Ads plat. I hope this makes sense. So now that we've known some of the metrics, what we want to move into is looking at the account navigation. We will have a look at the Google Ads platform, how it looks like. You will be able to see these metrics also over there. So let's jump into the platform. So this is how your Google Ads platform is going to look like once you start running your ads. As you can see over here on the top left, it says Google Ads over here. You can also search over here if you want to go to specific campaigns, you can type the name of the campaign and search for them and jump into them right away. Or if you want to go to specific sections of the product, you can also write that and you can move to that section very quickly. So here is the overview page where it shows the overview or the overall impact or the performance of the account. So here we get to see data like clicks, impressions, conversions, pause data is being shown to us. You can see a date range option as well out here, so you can change your date range and you can see different data as per your requirement. In this manner, data can change automatically, okay? So overview page does not get into the nitty gritties of each and every campaign, but gives you an overall picture. So that is what is her overview page. Then recommendations is going to be an automated recommendations or suggestions which Google gives you based on your accounts performance. So Google gives a lot of automated suggestions like creating new ads, extensions, keywords, conversion tracking, creating new campaign suggestions. All those comes up in the recommendations page. Other than this, we have insights and reports where I can see insights. So insights will show us what are the special search trends which are happening, which you can use for your ads. All that data is being shown up over here specifically. Also in auction insights, we get to understand how our ads are performing in comparison to our competitors, where do we stand? Okay, what has been the performance so far in that? So with that, also, we can utilize it to make our campaigns perform better. Search terms is going to be the search queries which are triggering our ads. So here we will see what are the searches which people are doing, which is triggering our ads on the Google Network page. When and where ads are shown. So here you get to know when our ads are being shown, where our ads are being shown. So location targeting data is being shown here as well. Also, you get to see the placements, the websites, where your ads are appearing, devices, what all devices, and on different devices, how your ads are performing, what kind of flick impressions you got from mobile phones, laptops, tablets, data, and then masked locations as well, information will be shown to you. If you go to landing pages in landing pages, we get to see what all landing pages are being used in the Google Ads platform and how are they performing? What kind of clicks impressions you are getting there. Stores as well, you get to see any store locations which you are using on the Google Ads platform. That information will be here. Report Editor is going to be a case where we can create a lot of reports for data analysis. From here, you can download the data and you can do your analysis. Dashboards, also, you can create, which is going to be a mixture of multiple reports put together in one place that becomes dashboards which we can create so now we are coming to the campaigns part, which is the campaigns which we will get to see out here in this particular man. So if you see this is how the campaigns will look like the name of the campaign budget, okay, the impressions, clicks data will be shown in this particular man. You will be able to know how each campaign is performing, what kind of clicks impressions, CTR you are getting from them, how much money have you spent on the campaigns? What kind of conversions did you generate? What has been the cost for conversion rate? All that is being shared out here. Now, if you click on the campaign, you will enter the campaign and you can find the ad groups in it. So if you remember the account structure, it's following that same format. So inside the campaign, we are looking at the ad group. And when you go further into the ad group, you can see the ad over here. So this is how the structure is going to be for the campaigns page, which we have over here. Other than this, if you go beyond, then there is assets. Assets are going to be additional information, which we can show under our ads, which are also called ad extensions. Different types of ad extensions we can create out. Then we have the other segments, which is going to be search keywords. Keywords are going to be used in the search campaigns which helps to trigger ds. We will also talk about audiences, audience targeting, demographics targeting, all that data is being shown here for us. You will know you can target different types of demographics based on age, gender, household income, parental status. So these are all the information which you get to see guys at the campaign level. Then from the goal section which you have, you will be able to set up your conversion tracking, which is needed for tracking your sales, your leads through Google Ads. The tool section is going to give you different types of tools which you can use also for research purposes, keyword research done from keyword planner Tool. Then in shared library, we are going to make use of the audience manager for remarketing purposes. Then you have the bulk actions option where we can create a lot of automated rules. We can go ahead and use scripts as well, which is going to be ports which we can use in the Google Ads platform to automate the process to get things done at bulk. Apart from this, we also get budgets and bidding, which is basically we can use shared budgets, which is budgets used across multiple campaigns. We can also use bid strategies or portfolio bid strategies where we are using a single bidding method on multiple campaigns. So these are all the options guys, which we will get out here in the planning segment which we have here. Other than this, you have billing. Where we can see the complete billing information of our Google Ads account, how we are billed, what are the payment methods we are using to make a payment for our Google Ads advertising. All that information will be out here. And then the last is Admin, which is going to be giving us account settings options. If you want to give access of your account to someone else, you can give it from Access and security. You can add their email addresses, give the access levels, and share your account access with other people. So these are all the segments of the Google Ads product guys. I hope this makes sense, and now you understand how your Google Ads account is going to look like from the beginning. Okay? We are going to come back to this platform time and again for creating different types of campaigns, and you will see that in the coming videos. I hope this makes sense. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 5. SEARCH CAMPAIGN CREATION: Yes. Welcome to this session. In this session, we're going to see how we can create a search campaign inside the Google Ads platform. So once we sign into our account, guys, we can go to our account overview page, and from there, we can start building out a campaign. So for creating a new campaign, we can click on the plus New campaign button, and from here, we can start building this campaign out. For the first thing, wherever we build out a new campaign, Google is going to ask us to choose the campaign objectives. So there are different types of campaign objectives which we can select from here. So let's say we are looking for sales. So we can choose the sales option. And then we can go ahead and select the campaign types over here. So these are all the different types of campaigns which we can build out. So let's say we are doing a search campaign today, so once you select the search campaign out here, we can also provide the ways we are going to achieve our goal. So if you want to receive website visits, we can provide the website URL. We can provide phone calls if you want to receive calls from our customers. Also, if you want to receive store visits, then we can use the third option, and the last can be where we want people to download our app. So let's say we're looking for store visits. So here we can go ahead and write down our website's name. URL over here, which we can provide out here. Once we provide the website URL, then we can give a name to our campaign and start building out the campaign in this manner. So the first thing which we will have to provide is bidding. So in bidding, Google wants to know what type of bidding we want to do for this campaign. So we can choose the bidding type based on our focus. So the focus can be on conversions, conversion value, click or impression share. We will be talking about bidding strategy in the coming sessions. We will discuss in detail how these work. So for now, I'm choosing conversions as the main objective, and we can move forward. We have the networks where we can select the network where we want to run our ads. So here, Google gives you both the options search and display. So since we are creating a search campaign, it is recommended that we focus only on the search network. So what we are going to do is we're going to remove display for now. Then comes location targeting. So in location targeting, there are various ways of targeting locations out here. So we can start with, let's say, country targeting, which we can do straightforward, which can be done in this manner. You can also do a state level you can do a city as well. In this manner, and you can also do a lot of radius targeting is also possible out here in this particular way, which can be done. If you want to do, let's say, local business, which you have, so you want to do radius targeting, so you can go to Advanced Search where you can define the radius, and then you can talk about the area which you are where you want to run the ads, so you can choose in this particular manner. Apart from this, if you want to target a particular location where you don't want to run your ads, you can mention that as well, and you can say exclude, which means that the ads will not run in this location. People from this location will never see your ads. All these can be done at a location targeting section. Apart from this, you can also add the languages of your customers what they speak. Google provides you a list of languages from which you can select and you can add them as well. Than this, you also have audience segments where you can attach, you can also target specific users, based on interest. Okay. And there are various audience targeting options which Google will give you out here, which you can select from. We will be talking about audience targeting in detail in the coming videos when we talk about the display it. In addition to this, you also can specify the start date end date of the campaign. You can also schedule your ads if you want to run the ads on specific days of the week, time of the day, you can schedule and do that as well. Otherwise, your ads are going to run all days. These are all the settings which you will get at a campaign level, and then we come into the ad group level. So if you remember in the last video where we talked about the account structure, inside the campaign, we are going to create ad groups. So this is where we are, where we can name the AD group now. And after you name the ad group, you can add your keywords. So for adding keywords, Google gives you two ways of doing it. One is you can provide your website. Google will scan your website and suggest you some keywords from your website. So you can have a look at the keywords. If you find them relevant, you can let them be or else you can modify them. You can remove certain keywords as well as you wish. You can do that. The other option is you can also mention your product or service which you want to advertise and based on which then Google will give you certain suggestions and that you can use as keywords. So there are two ways of adding keywords here. And then finally, we come to the ad creation section where we start providing all the details for the ad. So the first thing which Google will ask you is the landing page, which is called the final URL. This should be the URL where people will land when they click on your ad. You have to provide that particular URL out here. Apart from this, we will also have to write down headlines. So headlines are going to be 15 headlines which we can write out here and you can provide that information in this particular manner. So it is a best practice that we provide as much information as we can regarding our headlines and descriptions. So Google will also scan your website and try to find out some descriptions, some content from the website and use it for the ads. In this manner, you can write your headlines and descriptions. H Once you provide your headlines and descriptions, then your ad gets created. As you can see over here, this is how the ad is going to look like on a mobile device and on desktop. And once the ad is created, then we can save it. Once you move next, now we are coming to the budget level where you can specify your average daily budget for this campaign. So you can give your budget in this particular segment. Google also provide some recommended budget. If you want to go ahead with that, you can do that. And then finally, as you can see, we're coming to the last segment of the campaign creation, which is the review page, you can just review the campaign, check all the details are correct or not. If you want to go back to any particular section, you can click on that and you can go back. Otherwise, you can go ahead and publish this campaign. So publishing the campaign would mean that this campaign is going to go for a checking, wherein Google will check your ads, they will check your English grammar or punctuation. They're going to check your keywords as well. And if everything looks fine, then they are going to approve your ad. So in this particular manner, guys, we can go ahead and create our ad specifically and we can run it in this particular way. So we are just improving the information which is being given to us over here, we can provide that and we can move forward with the ad. Once the ad submission happens, then it will go for checking, and then the ads go live. I hope this makes sense, and now you understand the complete process of how your ads search campaign gets created inside our Google Ads account. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 6. Keywords Research, Keyword Selection, Keyword Planner Tool: Hi, guys. Welcome to this session. In this session, we're going to talk about keyword research, how to do keyword selections and how we can make use of the keyword planner tool. So keywords are going to be an integral part of our search campaigns, which we will run on Google Ads. So keywords are basically a list of words. They can be one word, two word, or a phrase, which we add in our campaigns, which primarily describes our product and services. So when users come to Google and do a search query, the search query matches with our keywords, and that is when our ad gets triggered and shown to the users. And that is why keywords play an integral part in our search campaigns. It is extremely important that we do a proper research of keywords to find out the right set of keywords, which really people are searching because that is when our ads will trigger to the right relevant users, and they will click on our ads and come to our website. Now, in order to add keywords, there are various tools which we use as well. We're going to see that today. Also, with keywords, specifically, there are no specific number of keywords which we need to add in our campaign. It might vary from business to business. Now, in order to do keyword selection, what we think of it in this manner is there can be three types of keywords which we primarily will be adding in our campaign. The first one is going to be a one word keyword. A one word keyword can be, let's say, for example, Nike, is going to be very generic in nature. Such keywords are primarily used when our prime focus is on branding awareness creation. We want our ads to get triggered a lot many times and shown to various customers across the Google network. And that is when we make use of one word keywords for increasing the reach and trying to reach out to a maximum number of users on the Google Network. The second type of keyword which we can add here is going to be two word or three word keywords, which are primarily going to be the ones which we use are they are specific in nature, and this is the ones which we use primarily for sales and lead generation. So these can be examples can be buy Nikisu sale, Nikisu discount Nikisu which will be used primarily for selling and lead generation purposes. The third type of keyword which you can consider adding in your campaigns can be the long tail keywords which are primarily more than three words. Now, they can be very specific in nature and primarily used again for sales and leads generation. However, they are not so recommended most of the time because users don't search with long tail keywords on Google search engine. And because of which, their search volumes are going to be pretty less, and we don't recommend those too many in the campaign. So these can be the three types of keywords which we would like to add in our campaigns. And now to do our keyword research, Google provided us with a keyword research tool called the Keyword Planner Tool inside our Google Ads platform. We can go to this tool and we can research for keywords. This tool is connected to Google at the back end, and it pulls real time data about what searches people are really doing. What is the volume on these keywords? What is the kind of competition on these search queries, and what is the bidding happening on them. So looking at this data, we get a clear understanding of what really people search related to our business. And from here, we select our keywords which we want to add in our campaigns. So let's have a look at this guys how we can make use of this keyword planner tool. So once we log into our Google Ads account, we can go to the keywords Planner tool. So on the left panel, there are tools which is provided to us, and in this, we can go to planning. In planning, the first tool itself is the keyword planner tool. So from here, you can access it, and which is what is going to we're going to look at how we can use this. You can come to discover new keywords, and now you can mention the product or service which you plan to advertise. So let's say we're advertising iPhone 14, so you can search for that keyword and now Google will give you specific data over here in this particular manner. So let's have a look at this. So the first column shows as keyword by relevance, which is basically the search queries which are happening on Google related to iPhone forte. So that we get to see in this particular manner. The second column is going to be average monthly searches, which is the average number of searches which are happening for these keywords on a monthly basis. And then we can also see the three month change. Three month change is basically in the last three months. Google is trying to tell us whether there was any difference there was any change in the search volumes or not. So if it says -90%, which basically means that in the last three months, the search query for this particular keyword dropped by 90%. Also, you get to see Y O Y change, which is year on year change, which is a comparison between this month versus same month last year. Also, Google is giving you data about competition. Competition is how many businesses are using this keyword in their campaigns. So Google gives you a degree high, medium low. High means a lot of companies are using this keyword in their campaigns. Medium is some companies are using it, and low would be. Very few companies are using that particular keyword. And the last one is going to be the bid amount. What is the minimum bid amount people are paying for this keyword to show their ad on top of page. Okay? So that is why it's called top of page bid. What is the minimum amount people are paying for that keyword to show on the top of page? And what is the maximum they are paying for that keyword to show on the top of page? So you get to see a range over here that is what bidding you should do when you're starting off with this keyword when you're planning to add this keyword. So this is the kind of information which we get to see on the plant tool. Apart from this, you can also do a lot of refinement of the keywords, and then select the ones which you really want to add to your campaign. So you can refine keywords by various segments, which is brand or non brand. We can do it by capacity also. So in brand or non brand, we can basically segment the data. Brand keywords means keywords which contain the brand's name in it, like iPhone 14 Promax, iPhone 14 Pro, iPhone 14 14 plus. These are all brand keywords. Why? Because it has the name iPhone in it. Non brand keywords would be those which does not have the brand name in them. So in case if I'm not selling anything else apart from iPhone, then I can certainly go ahead and remove this from the list. And similarly, I can look at the other keywords shown over here. And if anything seems not relevant for my business, I can start removing them also. So in this manner, I can remove them. So this will automatically go ahead and trim down the list of keywords which has been given to us. So this is one way of refinement, which can be done. Apart from that, you can also add filters. So let's say we want to see only keywords which has iPhone 14 in them, so I can filter by that also. In this manner, I can apply the filter And now we are going to see only keywords related to iPhone 14 in the list. You can see the list has reduced now to 645 keywords out of 1007. Furthermore, you can add more filters to this. Let's say, I want to see only those keywords whose competition is medium. So now, this will further trim down, and now we are seeing only medium competition keywords. And you can see that the number has further dropped 226 keywords. So in this way, we are able to go ahead and filter a lot of the keywords and select and pick the right keywords which are most relevant for us. And now, once you have the information in place, you can select your keywords in this particular manner, and you can add them to your campaign. So for adding them to a campaign, what we can do is we can go to plan and we can go to existing campaigns. So here we will be able to see all the campaigns which are there in our account, and we can select the campaign. We can select the ad group, and then we can add. This will straightaway add those keywords into our specific campaign. So this is how we are able to you can see on the right side on the account status as well that these keywords are in the account now. This is a very simple way by which you are able to add keywords to your existing campaign. The other option which we also get over here is you can select some keywords and you can do a forecast on them to see what kind of clicks impressions can you get from them, and then you can decide whether you really want to add them to a new campaign or not. So for doing that, we can select those keywords which you want to add and you can put them first in a plan. Putting them in a plan means that I want to do a forecasting on them to understand what what kind of clicks impressions can they bring in. So let's see that. So you can add them to a plan in this particular manner. So you will they will say in plan and saved. And now that they are in plan, we can go to forecast, which is right beside keyword ideas. And in forecast now, it can give us a prediction. So now you can see it is giving us a prediction of those keywords which we selected, that if we add those keywords with a daily budget of 640 rupees, okay, we might get these many conversions in the next month, which is the month of March. You can do this forecasting for the next month, next week, next quarter. You can choose the time period, and now Google gives you a estimated number over here. Let's say that this is the kind of conversions, cliques and impressions we are getting, and the spend is around 20,000 rupees. I'm saying that 20,000 is not something which I'm willing to pay right now. I'm looking at 10,000 rupees a month spend. So can I get an estimate on that? I can certainly go ahead and do so by modifying my daily budget. I can modify my daily budget, and now with my modified daily budget, Google will again, give me an estimate of what kind of clicks impressions, conversions can I anticipate. So now the numbers have changed as you can see, and it's giving me an estimated based on around 10,000 rupees monthly spent. So this is how we can make use of this tool also to do a little bit of budget calculation estimations which we can do. And then once it looks decent to us that it is something which you like to go ahead with, we can create the campaign. We can create the campaign, we can give it a new to keep a campaign name. We can give the new budget, which we have decided and save it. So this will be a new campaign which we have built out, which has one ad group with these keywords with a 300 rupees per day budget. Okay. And now all is required in this campaign to be done is creating the ads. We can go to the ad section and do so. I hope this makes sense, and now you understand how the keyword Plant tool is used for selecting keywords, adding them to an existing campaign, also using it for a new brand new campaign. You can do estimations and then add keywords from here. It is always recommended that whenever you plan to add any keywords, we should be doing it from this tool. I hope this makes sense, and now you understand the whole process. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 7. Keyword Match Types: Hi, guys. Welcome to this session. In this session, we're going to talk about the keyword match types. So what we spoke about earlier was with keywords are going to be the features which we use for triggering our ads. Now, in order to show our ads, Google also provides us with a feature called keyword Mthtypes. So Mattypes are going to be a feature by which you can go ahead and trigger and use keywords in specific manner. So there are three types of keywords which Google provides us with, which is going to be broad match, phrase match, and exact match keywords. Rod Match keywords are those wherein what we're saying is when a user comes to Google and does a search query related to our keyword, plural version of our keyword, misspelling of our keyword, or synonyms or variations of her keyword, there are chances that the ad might trigger to them. So let's see these guys how we can use this with examples. So let's say we are doing a particular search query, and the keyword which we have in place in our campaign is Nike shoe. And this is what we are doing with respect to broad Match keyword. Okay? All right. So now, with respect to Broad Match, let's say my keyword is Nike Sho and the user comes to Google and does a search query, which is Nike shoe or Nike shoes, okay? Or let's say a misspelling, Nike Sho or synonyms and variations of Nike Shu which can be anything related to this, slippers, sandals, footwear, boots, bellies. All these search queries if they happen, and if we have kept our keyword to be a broad match, chances are our ad might be shown to them. So that's your keyword. Similarly, we have phrase match. Let's take the same example. Let's say our keyword is Nike Shu, which is in phrase match. If you want to keep the keyword in Phrase match, you have to add double ports before and after when you add this keyword in the campaign. How phrase Match is going to work is Google says that only when people will search for your keyword with something written before or after or in between, then the ad might trigger, something like this. By Nike sho sale Nike sho Nike sho discount or let's say Nike is the best shoe. So if these kind of search queries happen, then only the ad might trigger. That becomes phrase match. You can see for now by now already that phrase match becomes more relevant. If I am a Nike shoe seller, I would be preferring to show my ads to such kind of users and not to the broad users which we saw earlier because a broad match can attract a lot of relevant and irrelevant traffic as well. And that is why broad is mostly used when our purpose is more towards branding and awareness creation. If our objective is to sell and generate leads, then we prefer only phrase match keywords. Similarly, moving forward, the third type which you get over here is exact match. Let's take the same example of Nike shoe. And here again, if you want the keyword to behave like an exact match, we have to add square brackets before and after. And in this case, Google says, I exact match, only when the user searches the exact keyword, exact match of your keyword, then, or if the user searches something which has the same meaning as your keyword, something like shoes of Nike. If I say Nike shoe or shoes of Nike, the meaning is same. Till the time the users search queries meaning and your keywords meaning is same, the ad might trigger. So for example, in this case, it will trigger, but if the users search query is Nike shoe discount, then the ad will not trigger, right? Because in this case, the meaning is changing. It is not same as Nike sho. So that is what is going to be your exact match. So I hope now you get the idea about how these are working. So Broad Match is going to be a little broader audience to whom we are catering to trying to show our ads. Then comes inside it is your phrase match, which is a little bit more relevant specific kind of audience which we are looking at to show our ads to. And then comes exact match, which is further more relevant, very tightly themed and targeted users who are exactly searching for your keyword or something which has the same meaning as your keyword. Only then the ad gets triggered. So these are the three types of match types which you will be able to apply on your keywords. Every keyword can have a single match type. Let's see this guys how you can use them and apply them on the Google Ads platform. So once we are in the account, we can go to our campaign in which we want to apply this to our keywords. So we'll go to the keyword section, which is search keywords. And here, just beside the keyword itself, you can see there is a match type column. So very easily, you can come here and select the match type in this particular manner and apply them. Every keyword can have a match type. If you add a keyword by default, it will be in the broad match. So this way, we can go ahead and apply match types and use them for our campaigns. I hope this makes sense, and now you understand the purpose and use case of keyword mash types in the Google Ads campaigns. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 8. Negative Keywords, Negative Keyword Lists: Hi, guys. Welcome to this session. In this session, we're going to talk about negative keywords and negative keyword list. So in the Google Ads account, we can also add negative keywords. Negative keywords are those keywords which we add, which are used for when we don't want to show our ads for such keywords, search queries happening on Google. So these keywords we add in the campaign so that our ads don't appear for irrelevant search queries. So there can be a lot of search queries which are happening on Google, which might not be relevant to our business. And we would not want our ads to appear for those queries because it will be not relevant. People might click on our ads but not do business with us, and this might make us spend a lot of money. Negative keywords really help us to filter out all the irrelevant search queries, and it stops our ads from appearing for them. Let's take a practical example of this. Let's say I'm into a business where I provide car rental services. So I want to appear for only search queries related to car rental services. However, there are a lot of search queries which are happening related to buying a car. Selling a car, car repair, car accessories, car parts. So in these search queries, people who are doing these search queries are not my relevant customers. So what I'm going to do is I'm going to add all of these as my negative keywords. And I tell Google that, please don't show my ad when such search queries are happening on Google. So negative keywords turned out to be a really impactful feature on the platform which we can use to help us filter out irrelevant search terms, first of all. And secondly, it helps to improve our click through rate, our CTR improves because now we are targeted to a specific kind of audience to whom only we are showing our ads. And third, it can also help us to reduce our spend on Google and make our campaigns much more economical. So let's see this guys. We can add these negative keywords at various levels. You can add them at a campaign level. You can also add them at a ad group level. Adding negatives at a campaign level would mean that those negative keywords will apply to all the ad groups in that particular campaign. In the same manner, you can add negatives to the add group level, which will be specified. If you add it in an ad group level, then it is going to be applied to that particular ad group. Apart from this, negative keywords can also have Mctyps just the way we have normal match types for normal keywords. So you can have a broad match negative or a phrase match negative or exact match negative, which works in the exact same manner like we spoke about in the last video. It's just that they're going to be negative keywords, so they will block your ads for those search querms. Let's have a look at this guys, how this is going to be. Apart from this, also, what you have is the negative keyword list which you can create inside the Google Ads account, which can be done at an account level. Let's have a look at both of these guys how we can apply negative keywords to our campaigns. So once we are inside the campaign, guys, so let's select a campaign first and then start from there. Let's say I want to add some negative keywords to this campaign. So I'll go inside the campaign. I'll go to the search keywords section. And now right beside the search keywords, there is negative search keywords, which you can go to. And here, now you can add your negative keywords. So as we spoke about it, you can add them at a campaign level. It can be applied at a campaign to this campaign or you can do it at an ad group level also. And here, one by one, you can add all your negative keywords. You can add in this manner, and you can save them. So this is how negative keywords get added in the campaign. Apart from this, if you want to add negative keywords at an account level, you can do that as well. You can come to specifically the admin section. In Admin, you can go to the account settings where you can add negatives here, negative keywords, and you will be able to add account level negatives over here. So you can add the keywords over here. In this manner, you can add account level negatives. So this will apply to all the campaigns in the account. I hope this makes sense, and now you understand how negatives work and how you can practically use them in the campaigns in our Google Ads platform. Thank you so much, guys, for listening into this session, and I will see you in the next video. 9. Search Terms: Hi, guys. Welcome to this session. In this session, we're going to talk about the search terms. Search terms are going to be a feature inside the search campaigns, which we'll get to see. This is a report which you get to see inside the campaign, which tells us about what search queries are happening, which are resulting into triggering our ads, and our ads are being shown to users we are getting clicks and impressions from. So the search term report shows a list of search queries which people did because of which our ad got triggered. And it will show us what kind of clicks impressions came from those ads. So now, this is going to be a really great report to get introduced to new search keywords which we can consider adding to our campaigns. You can go to these search terms on time and again basis and see what search queries are really happening, which is triggering our ads. And from here in this report, you can select the search queries which are really working for your campaign, and you can select them and add them to your campaign as keywords. Let's see this guys on the platform, practically how you can make use of this. So once we are inside the account, we can go to insights and reports, or you can select the campaign first. Okay, inside for which you want to do this. So once we are inside the campaign, we can go to insights and reports and we can go to the third option, which is search terms. So now you will be able to see the data in this particular manner. So the first column shows us what is the search queries done by users which has triggered our ads. Then you can see the match type which shows us how the ad was matched, how the search query matched with the keywords because of which it got triggered and shown to the users. We can also see the clicks impressions, data over here as well, and we can see CTR information also. Looking at the search terms now, you can select the ones which you want to add as keywords. Apart from adding them as keywords, you can also use the search term report for adding some negative keywords. When you go through the list, you might find some keywords as not at all relevant to your business, and you can add them as negative keywords also. So let's see this how we can add them as keywords. So you can go ahead and select the keyword over here, and then you can add them as a keyword or as a negative keyword. So you can come here and then we can add them as keyword in our campaign. So this is how a search terms report is used, guys, inside the search campaign. It's a very good resource, again, for finding new keyword ideas after the keyword planner tool which we usually use. I hope this makes sense, and now you understand the use of searchterm report or search terms in search campaigns. Thank you so much, guys, for listening into this session today, and I will see you in the next week. 10. Google Ads Formats Overview: Hi, guys. Welcome to this session. In this session, we're going to talk about the Google Ads formats. The different types of ads which we can create inside the Google Ads platform. So let's have a look at this, guys. So the first one which is most extensively used right now is going to be responsive search ads. Responsive search ads are going to be textual ads which we can write over here, in which we can write 15 headlines and four descriptions. Wherein out of the 15 headlines, any three appear on the ad and from the descriptions, any two Google shows on the app. Google rotates your headlines and descriptions so that the ad looks new all the time, and there are higher chances of people clicking on it. You also get the option in this ad to pin or fix the headlines or descriptions which are working best for us. So that's the responsive search ad which we can create here. Other than this, we also get to create a shopping ad. Shopping ads are going to be the ones which we use for e Commerce businesses like Amazon, where we are selling various products. So for them, this is very useful and effective to run shopping ads where we can provide the image of the product, price of the product, description of the product and the business name. These ads appear on Google Search and on other Google networks as well. So they are very effective in order to sell tangible products which we plan to sell. For ecommerce brands, they are quite useful. In addition to this, we also get to create dynamic search ads. Dynamic search ads are ones which are automated, which are created by Google as well. So in this, the headlines are automatically generated by Google algorithm, looking at the user's search query and the websites your website's content. So Google looks at what is the search done by the user, and what is your website all about? And it merges both of them together to produce the headlines. The descriptions of this ad has to be provided by us, which remains constant. How it works is, as in when people are searching for doing different search queries, the ad shows with different headlines, and that is why it can be used for multiple products. You can advertise through a single dynamic search. Also here on the Google Ads platform, you can create responsive display ad or image ads. So these are going to be image ads where you provide images, text, videos, and different sizes of images gets created automatically through the Google Ads tool. So we can use these images on our display network campaigns and show it on various content websites on the display network. These ads are really useful for branding and awareness creation. Also, we get an option to create call ads in the Google Ads platform. This ad format is primarily used for generating business calls. So if you are a business which requires customer calls, so we can go ahead and create call ads in such a case. So this ad shows up with the business phone number in the headline with a call icon provided. This ad appears only on mobile devices or tablets which as calling facilities, and you can generate a lot of business calls through them. Google also allows you to create mobile app ads. These are ads which we are primarily creating for promoting our mobile apps. If we have a mobile app and we want people to download it and start using it, in such a case, we create this advertisement where we advertise the mobile application. We tell people how good the app is, what all things people can do with the app. And now when they click on the advertisement, they are taken to the Google Playstore or IOS app store, and they can install the app from there. Moving ahead, the other types of ads can be video ads in which we have skippable in stream ad. This is going to be the skip ad which we usually get to see on YouTube. When you're about to watch a video content, such an ad appears before the video content starts. While the video content is going on or at the end of it. Such ads, this ad has been most extensively used video ad format. So far, this ad is used for various reasons, which can be for generating sales, leads, website traffic, brand awareness. For all such purposes, we can use the capable In Stream ad. This ad appears on YouTube, plus, it can appear on other video content websites outside of YouTube. Similarly in video, you also get to create I feed ad or video discovery ads. Infidads is the ones which we get to see on the YouTube search page. When you're searching for any videos, you might see such ads where it is half of it is video, half of it is text. So wherein you can showcase your product and services, this ad format shows up on the YouTube search page. Also, it shows up on the watch page of YouTube. When you're watching any videos, you will see such an ad on the right hand side. This ad is majorly used for product and brand consideration. When you want people to consider your product, consider your brand, and do business with you, click on your ad and come to your website and check out your products, then we are using this field. Other than this, in video ads, we have bumper ads as well, which is a 6 seconds non skippable ad. This is going to be a type of ad format which is only used for branding and awareness creation. So this ad we use for promoting a brand for launching new products. This is going to be 6 seconds wherein this ad appears before a video content starts while the video content is going on or at the end of it. This ad appears on YouTube. Also, it appears on other video content websites outside of YouTube. And then comes the 15 second non skippable ad as well, which is a part of video ad formats, which is also used for branding and awareness creation. This is going to be a longer ad with 15 seconds to explain our product, and this is also used for branding, wherein this ad appears before a video content starts while the video content is going on or at the end of it. This ad appears on YouTube and outside of YouTube as well and is used mostly for awareness creation and branding purposes. Other than video ads, the other format which you also get to create here on the Google Ads platform is going to be Discovery ads, which is used primarily. It's an image ad which we can create through the demand gen campaigns. And this is used for running image ads across your Gmail, YouTube, YouTube shots, and Google Discover. So this ad is majorly used to show ads on these pages because Google has identified these pages where a lot of traffic comes on a regular basis. So you can use the discovery ad for sales leads purposes as well. So these are going to be all the different types of ad formats or ad types which we get to create inside the Google Ads platform through different campaigns. I hope this makes sense, and now you understand all the Google Ads formats which we have here on the platform. Thank you so much, guys, for listening into this session, and I will see you in the next video. 11. Responsive Search Ad: Hi, guys. Welcome to this session. In this session, we're going to see how we can create the responsive search ad inside the Google Ads platform. So once we log into our campaign, our account over here, we can select the campaign in which we want to create this ad, so we can go inside the campaign, and then we can go inside the ad group as well in which we want to create the ad. Now on the left panel just under ad groups, you can see ads. So here we will come and we can create a new responsive search ad from here. As you can see, we get the option for responsive search ad. We can select that and we can start building out the ad. So the first thing which we have to provide out here is going to be the final URL. Final URL is the landing page, the page where people will reach once they click on our ads. So we have to put the URL in this particular section. Then we can go ahead and write our headlines. So in a responsive search ad, like we spoke in the last video, that you can provide 15 headlines. Each headline would be of 30 characters. So we can't write more than 30 characters per headline. So here we can start writing the headlines as you can see, if you go ahead, go beyond 30 characters, Google will give you a warning that we are crossing the character limits, so we have to stay within that. In this manner, we provide all the headlines over here. And then if we move forward, we can provide the descriptions. As we spoke, you can provide four descriptions of 90 characters each, which you can provide in this manner and you can write about the product. Also, apart from this, you can also pin or fix the headlines and descriptions, which is possible out here. So if you see every headline, there is a particular pinning icon given to us. So you can select that and you can select the position where you want to pin it. So when it says show only in position one, it means that this will be the first headline of the ad. Show only in position two would mean it will be the second headline in the ad, and similarly, show only in position three means it will be the third headline in the ad. Like this, we can decide the position of the headline as well, and then we can create the ad. You can see this is how the ad would look like on a mobile device and on desktop. This is how, guys, we can go ahead and create a responsive search ad in a search campaign. And now, this will go under checking. It will be under review for one business day. Google will check our ad, and once it is approved, then the ad can go live. I hope this makes sense, and now you understand the process of how we can create a responsive search ad in our search campaign. Thank you so much, guys, for listening into this session, and I will see you in the next week. 12. Dynamic Search Ad: Hi, guys. Welcome to this session. In this session, we're going to see how we can create the dynamic search ad inside the Google Ads platform. So once we log into our account, guys, we can select the campaign in which we want to create this ad. Remember this thing that dynamic search ads can only be created inside a search campaign. So we'll select a search campaign in this particular manner. Once we're inside the campaign, in order to create a dynamic search ad, what we first require is a dynamic ad group. So we'll have to create a new ad group together. So let's create a new ad group here. So when we start creating a new ad group, Google will give you an option to select the ad group type. So you can see here it says ad group type, which we can now switch over to dynamic. This is how only you will get the option to create a dynamic search ad. Otherwise, you will not get the option for it. So once you switch over to dynamic to a dynamic ad group, that is when we can start the complete process of building it out. So we can give it a name over here in this manner. And then we also need to define the dynamic ad targets. So dynamic ad targets is basically Google is asking for more information regarding the website, website page URLs, which you would want them to crawl in order to create those headlines. Since in the dynamic ad targets, we can provide specific URLs of our website, which we would want Google to scan. And based on which they should be creating the headlines, you can do that, or you can give your complete website as well for Google to crawl and do the same thing. So there are multiple options which you will get out. So the first option is categories. So there will be some by default categories which Google will give you, and you can select from those categories and use that as dynamic ad targets for Google to create your headlines. The second option is you can provide specific web pages. Let's say I'm into a business of selling clothes and I want to create a dynamic search ad only for the men's clothing section. So what I can do here is I can provide the URL for my men's clothing section. So in this manner, Google will only crawl the mens section of my website and based on which create the headlines. So that's the second option which you get out here. Other than this, if you want Google to crawl all the pages of your website, then we can choose the last option out here. So this way, they will crawl and they will scan all the web pages of our website and based on which it will build out the headlines. So you have these options which we get out here, plus in dynamic Searchad we will also have to provide our website domain URL in the beginning. Once you provide all this detail, you can save and continue, and now we come to the ad creation part where our job is only to provide the description. The headlines will be automatically generated by the Google algorithm. Here we can give our description. In this manner, So once you provide the descriptions, then we can save this and this becomes a dynamic search ad which we have created inside this campaign. You can see this is the ad group which we have created, once you go into the ad group, you will find the dynamic ad targets, we selected all web pages out here. And if I want to see the ad, I can go to the ad section on the left panel where we can find the ad, which we created right now. I hope this makes sense, and now you understand the process of how to build out a dynamic search ad inside a search campaign in Google Ads platform. Thank you so much, guys, for listening into this session, and I will see you in the next video. 13. Responsive Display Ad: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a responsive display ad inside the Google Ads platform. So once we log into our account, guys, we can select the campaign in which we want to create this ad. Since this is a responsive display ad, it can only be created inside a display campaign. So we will select a display campaign out here like this one. And once we enter the campaign, we can go to the ad section. We can go inside the ad group, so we can see the ad which is there. And now here, we would be able to create the ad. As you can see, it gives us the option to create a responsive display ad so we can select from here and start filling in the details. So the first thing which is needed over here is the final URL, the landing page where people will reach once they click on our ads, so we can provide our URL out here in this particular manner. We can also provide our business name in this section, and then we can upload images. So Google allows you to upload up to 15 images out here, so they will scan your website. You can also add upload your images of your own if you want to. So there are multiple options like that. So you can select your images in this particular manner. A, so there can be an asset library, which is basically a database of all the images which we have used in the past, so we can select from that, as well. Or else we can provide our website ERL so Google will scan our website and upload images from there. Other than that, if you have your images in your system in your personal computer or laptop, you can upload from here. The last option is free stock images, which is basically Google's database. You can provide your website or you can mention the product or service which you want to advertise. And based on which, now Google will give you multiple options of images which you can select from. Once you have selected your images, you can save it the next option is going to be logos. So you can add up to five logos over here related to your business. So you can upload your images, your logos from here, which can be your business logo. And then you also have the option to upload videos for this image add. So if you want to have any specific video which you want to use for this image ad, that can also be selected. Now, after that, we have the headline section where the text part comes into picture where you can add all the text which you want to use over here. So in this manner, we can add up to five headlines. We can give one long headline, and then we can also provide five descriptions, which can be 90 characters each. So this way, we provide all the headlines and text for descriptions as well. And this is how the ad gets created. We can see the preview of the ad, how it is going to look like on different versions of it, which Google will automatically create based on the assets which you have provided out here. Once the ads are created in this particular manner, you can save it, and then it will go for a checking. This is how it is going to appear on websites, and you can also see the ads appearing on YouTube and GB. Once this is created, we can save this guys, and this becomes our responsive search display ad, which we have created inside display campaign, and this will go for a checking. Google will take one business day to check our ads, and once the ad is approved, then the ad can go live. I hope this makes sense, and now you understand the complete process of how to create responsive display ads. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 14. Call Ad: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a call ad inside the Google Ads platform. So once we log into our Google Ads account, we can select a campaign in which we want to create this ad. So we can select the campaign and go inside the campaign. And then we select the ad group as well, in which we want to create this ad. Once you are inside the ad group, we can go to the ad section on the left panel. And with this plus button, we can start the process of creating a call ad, so you can choose the option of call ad over here, and now you start filling in all the details. Now, in order to fill in the details, you have to go ahead and choose first the country out here, and then you can choose the number in this particular manner. We have to also provide the final URL, which is the landing page or the website URL of your business, which you can provide out here. Then we can also give headline and descriptions which are recommended so which we can provide out here. We can also provide the business name, which will appear on the ad, and then description as well. If you want to provide that, that would be really great. Um, in this manner, the more details you can provide the better it is because that will increase the likelihood of people clicking on our ads. Once we provide all the information, this is how the ad is going to look like on a mobile device, and we can save the ad. So this ad will now go for a checking, wherein Google will check our ad and it will take one business day to do so. Once the ad is approved by Google, then the ad can go live. I hope this makes sense, and you understand now how we can create a call ad also one more thing in regards to call ads. Whenever you are planning to build a call ad in the beginning of the campaign creation, we have to select the calls option which comes under the campaigns objective. So just to show you that as well, when we start creating a new campaign, we will be asked to select our campaign objective, and then we also select the campaign type. So let's say we are creating a search campaign. Now, if I want to create a call ad, I need to select the phone calls option out here. And provide my phone number out here in the beginning. Only then later on, I will get the option to create the call ad in this campaign. Okay? So this is a mandatory step which we need to follow in order to be able to create a call ad later. I hope this makes sense, and now you understand the complete process of how to set up a call ad inside the campaigns of a Google Ads account. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 15. Google Ads Extensions Overview: Hi, guys. Welcome to this session. In this session, we're going to talk about the ad extensions or assets feature, which we get to see inside the Google Ads platform. So extensions or assets are additional information which we can show under our ads to give a good user experience. So when we provide extra information, there are higher chances of people clicking on our ads and engaging or interacting with us and coming to our website. So it is very good practice that we create these extensions or assets and use them in our campaigns. So in the Google Ads platform, there are various types of ad extensions or assets which we can create. So we're going to look at all those types one by one right now. The first one which we're going to look at is the Stink extension. Cycling extensions are basically a type of an ad extension wherein you can provide links of your website under the ad. So when people see your ad, they get to see links of different sections of your website also. And now if people are interested, they can click on those links and go to those specific sections of your website and interact with your website and buy your product and services. So this is called a cycling extension. Similarly, we can also create location extensions. Location extensions are going to be one which you must have seen wherein under the ad, we provide the physical address of our business, which is hyperlinked. When people see our ad, they get to see our address as well. And if they click on it, it opens Google maps for them and shows the complete directions to reach that physical address. This is really useful in terms of when we are trying to drive store visits for our businesses. The other option which we get here is call extension. Call extensions are those wherein we can provide our business phone number under the ad. And now when people see the ad, they get to see our business phone number. They can click on it and make a business call directly from there. They don't have to click on the ad, come to our website and search for our business phone number, and then make a call. So this makes it really easy for them to quickly contact us and get their queries solved. The other option which you get here is call Out extension, which is a case wherein we can talk about some special service, some USP, which we provide to our customers under the ad. So this is going to be something like free shipping, same day delivery, free pick and drop, 24 by seven open, Monday to Friday open. All these can become like art callous which we can mention under the ad. So we are just trying to showcase what are the special services which we provide to our customers to stand out in the competition. The other option which you get here is structured striped extension, which is a case which we use when we want to portray the vast variety we have in our product line. So let's say we are selling a particular product and we want to talk about what are the different varieties we have in it, then we can make use of structured stripped for that. Like, you can see in this ad, the ad is about selling Band sunglasses, and now they're talking about, what are the different styles of these band sunglasses they have in their inventory. They're selling aviator, wayfarer, club master, round and custom. You can also talk about different brands which you have worked before in the past. All that can be used in a structured snippet extension. The other option which we get here is price extension where we show our ad, and now under the ad, we show prices for other products from our website. So now when people see our ad, they get to see prices of other products as well, and they have an option to click on that, go to that section of the website and do business with us. So we are able to advertise multiple products as well, other than the ad which we are showing. Also, we can create promotion extension, which is an option where we can talk about discounts. So if our website gives a lot of discounts, we can mention that in the promotion extension. In this extension, we can give two types of discount, which one is percentage discount, where we talk about 30%, 40%, whatever percentage discounts we are giving on the website. The other option is we can talk about monetary discount, which is like $500 off, $400 off. So if you're giving monetary discount as well, that can also be mentioned here and we can show it under the ad. We can also create app extension guys inside the Google Ads platform. This extension is only used for driving app downloads. So what we do here is under the ad, we provide a link of our mobile app. So now when people click on this link, they are taken to Google Play Store or IOS app store, and they can download our app from here. It helps to drive app downloads for our business. We also get an option to create affiliate location extension. This is similar like location extension. However, here what we are doing is we are providing location of affiliated dealers. Let's say, we're into selling a particular product, which is sold on a particular retail store, so we can provide the location of the retail store under the ad. So now a user, when they see the ad, they can find the nearest retail store from where they can buy product. They don't have to specifically come to our location, which might be far off. That's your affiliate location extension. And then recently, Google launched image extension, which is a case where we can show image of our product as well with the textad which we are providing. So now you will see textds coming with images shown beside them, which can also be useful when we are selling tangible products in our business. Apart from this, we also get an option to create lead form extension, which is basically extension used for generating leads. So here we are able to create a form, and then we show the form under the ad. So now when people see our ad, they get to see this form, and if they click on the form, it opens up right then and there, and they are able to fill up the details and submit it. They don't have to click on the ad, come to the website, search for the form, and then fill it up and submit the details. All that can be saved by just clicking on this one form provided right under the it helps to generate more leads for the businesses. And the last one which is very latest right now is the business logo and business name. So now you can also upload and provide your business name, which can appear on the ad plus along with your business logo. So that will start showing with the ad, and it makes the ad looks much more premium. Okay, it does a good branding of the company and creates a good better brand image. So this also has become an option which we can use. These are all the different types of ad extensions or assets which you will be able to create inside the Google Ads account. All these assets, there is no payment to be made for creating them. But when people see these information under the ad, and if they click on them, we need to pay for those clicks to Google. I hope this makes sense, and now you understand all the assets which we can create inside the Google Ads platform. Thank you so much guys for listening into this session today, and I will see you in the next video. 16. Sitelink Extensions: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a cycling extension inside the Google At platform. So once we log into our account, guys, we can go if I want to create it for a specific campaign, I can select the campaign and go inside the campaign first, and then we can go to the assets section on the left panel from where we can create this extension. So here you can see all the extensions are available. We can create the cycling by selecting it and then click on the plus button to do so. So in order to create the cycling extension, now, Google gives you the option to select the level as well at which you want to create this extension, so it can be done at an account level campaign level or ad group level. Account level means that this extension will be applied to all the campaigns in the account. A campaign level extension would be for a specific campaign. And if you do it at an ad group level, then it will be limited to that specific ad. So here now we can start filling in all the details so we can give our cycling text in this particular manner. We can also give two descriptions, which is recommended but not mandatory. So we can provide that information also, and then we can provide the final R. So here we can give the landing page which will open when people click on this specific extension. So we have to give the specific URL in this particular manner. We can create it, and then we can create similarly other extensions as well. As you can see out here, this is how the ad is going to look like the extension is going to look like for us on the ad, and we can provide the specific URLs in this particular manner. This is how the extension is going to look like on mobile and on desktop. I hope this makes sense, and now you understand how we can create the cycling extension. You can create four to six extension cycling extensions, and out of doors, any four will appear under the app. I hope this makes sense, and now you understand the complete process. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 17. Call Extensions: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a call extension inside the Google Ads account. So once we log into our account guys, we can go to the asset section where we can create this call extension. So here we can select the call option, which is given to us and we can create the extension from here. So in order to create a call extension, Google gives us the option to create it at an account level, campaign level or an ad group level. So we can choose the levels over here and then build out the extension. So the first thing which we have to choose is going to be the country, okay, where our business is based out of. And then we can provide the phone number over here in this particular manner. Once we provide the number, you can see this is how the call extension is going to appear under the mobile device. Once this is provided, you can save this, and this becomes a call extension which we have created now, which will now appear under our ads. I hope this makes sense, and now you understand the complete process of how to create call extensions inside our Google Ads platform. Thank you so much, guys, for listening into this session, and I will see you in the next video. 18. Callout Extensions: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a call out extension inside the Google Ads account. So once we log into our account, guys, we can go to the asset section on the left panel, and here we can select Call Out. And then we can start creating it with this plus Blue button. Here, we can start providing all the call out text. So this extension can also be added at an account level campaign level or Adbook level. So we can start providing the text over here in this particular manner, please. And you can see this is how it is going to appear under the ad on a mobile device or on desktop. I hope this makes sense, and once you give this information, you can save it. So this is how a call out extension will look like under the ad. I hope this makes sense. Thank you so much guys for listening into this session, and I will see you in the next video. 19. Location Extensions: Hi, guys. Welcome to this session. In this session, we're going to talk about how we can create a location extension inside the Google Ads account. So once we log into our account, guys, we can build our location extension from the assets section. In order to create a location extension, however, what you first require is going to be a Google Business profile account. So you can go to this website of Google Business profile, where we will have to register first and we have to list our business location on Google Maps. Once you register over here, we can link this account with Google Ads, and then we can create the location extension. So this will be a mandatory step which we need to follow only after which a location extension can be created. So once you're inside the Google Ads account, after creating your Google Business profile account, you can create the extension over here, so wherein you can go to Asset section and we can select location over here, and we can create the location. So we can create a location extension or an affiliate location extension. Both the options comes up over here, and now you can select your business profile manager account, which we have created in the first step in this manner. And then you can continue further and create this location extension. So this will be the process, guys, by which a location extension can be created inside the Google Ads account, and you can use this for driving store visits to your location. I hope this makes sense, and now you understand the complete process. Thank you so much, guys, for listening into this session, and I will see you in the next video. 20. Structured Snippet Extensions: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a structured Snippet extension inside the Google Ads account. So once we log into our account, we can go to the Asset section on the left panel, and from here, we can create this extension. So in order to do so, we can select structured Snippet. And then with this plus button, we can create the extension. Now, in order to create structure snippets, we have to first define a header. Header is going to be the kind of information which you want to show under the ad. Google gives you multiple options for that. There are some predefined headers which Google will provide you with from which only you can select. Let's say I want to talk about the different brands we have worked with in the past in our company, so I can choose that and now I can name the brands over here one by one. And this is how the structures Tippet will start showing up under the ad, as you can see over here under a mobile device and on Desktop. So like this, we can make use of this extension and give extra information regarding our business. I hope this makes sense, and you understand the complete process of how we can create structures Tippet inside the Google Ads platform. Thank you so much guys for listening into this session, and I will see you in the next video. 21. Price Extensions: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a price extension inside the Google As account. So once we log into our account, we can come to the assets section on the left panel. And over here, we can select price extension to create this. And with this plus button, we can start the process. So in a price extension, we are going to provide details regarding other product prices, which will show up under A. So here, we can first choose the type of information. So if we want to talk about brands or products or product tiers, we can choose all of that or services we can choose like this. So we can choose the particular, let's say, we're talking about product tiers, and then we can choose we can give the name of the product over here and give the pricing of it. We can also provide a description, which is not a mandatory requirement, but we can provide that as well. In this way. And then we provide our final URL, which is going to be the page which will open when people click on this extension. Once we provide that, then we can create this extension in this manner. It will appear under the ad in this particular way on a mobile device and on Desktop. I hope this makes sense, and you understand now how to create a price extension inside the Google Ads account. Thank you so much, guys, for listening into this session, and I will see you in the next video. 22. Promo Extensions: Hi, guys. Welcome to this session. In this session, we are going to see how we can create a promotion extension inside the Google Ads account. So once we log into our account, guys, we can go to the assets section on the left panel, and from here, we can create this extension. So we can select promotion here. And with this plus button, we can create the extension, guys. So in order to create a promotion extension, first, we need to define the occasion as well because promotions are going to be for particular scenarios or occasions. So Google gives you some predefined occasions which we can select from. Okay? So we can select over here, in this particular manner, and then we can go ahead and fill up other details. So the other information which we have to choose is promotion type. Like we spoke earlier also, there are two types of promotion discounts which we can give monetary discount or a percentage discount. So if we want to give a particular, let's say, a percentage discount, so we can mention in this particular manner. And then we can name the product. And then we provide the final URL. This will be the URL which will open when people will click on this particular promotion extension. Um. And then the last option is going to be promotion details where you can put certain conditions as well under which conditions this promotion will be applicable. So we can say, on orders more than $500, then users will get a 25% off on mentors. So this is how a promotion extension can be created, which will appear under a mobile device or under desktop. I hope this makes sense, and now you understand the complete process, how we can create this extension. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 23. Lead Form Extensions: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a lead Form extension inside the Google Ads platform. So once we log into the account, we can go to the asset section on the left panel where we can create this lead form extension. So we can choose lead form first, and then we can click on the plus button to start the process. So in this particular extension, we'll have to create the complete form, which will show under the ad. So this can be created at various levels. You can do it at an account level or a campaign level. So now we can create a new extension. So the first segment is going to be the lead form. Let's create the form where we have to give the headline. In this particular manner. We can also provide a description. And then we add the questions. What information you want to collect from your customers, you can add those over here. Let's say I want to collect their name, their phone number, email address. So we can add that. You can see this is how the form will get created. Apart from that, if you have any additional information you want to check, you can get those as well. Okay? So those options will also appear. In addition to that, Google has created some predefined questions from different segments of the industry. So you can use that as well. Like auto industry, we have specific questions created by Google, which you can make use of in the form. Apart from this, we will also have to provide our privacy URL page. So you can go to your website and take your website's privacy policy URL page, link, and provide it out here. In this particular manner. And then we also would need to add an image of the particular for this particular segment, so we can add an image as well in this specific manner. Once you add the image as well, then we can move to the next segment, which is going to be the submission message. This is going to be the message which people will see once they fill out the details. A, uh Okay. In this manner, we can provide the information. And we can give some description as well. We can also give a call to action wherein if we want them to visit our website, we can give our website URL or we want them to download any particular information, we can provide the URL of that or any other call to action like Learn More Shop Now. We can do that as well. If you're giving visit site, then we can give our website URL out here in this specific manner. So this is going to be the submission message page which we have to create. And then the last segment is going to be the ad section where how it will appear under the ad. So that communication also we need to provide. So if you want to you can choose some relevant call to action phrase, let's say, get Pot, and then we can give some description of it. In this manner, it is going to appear under the ad, and this is how a lead form extension gets created. We have provided all the information, and then we can save it. I hope this makes sense, and now you understand how we create our lead form extension. Once the lead form extension starts working and people start filling up, use it for giving their information, their leads data will start showing up here itself as a CSV file. So we will be able to click on this and download the CSV file and get the information which they have provided us. I hope this makes sense, and now you understand the complete process of how we create lead form extensions. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 24. App Extensions: Hi, guys. Welcome to this session. In this session, we're going to see how we can create the app extension inside the Google Ads platform. So once we log into our account, we can go to the assets section on the left panel. And here we can create this extension by selecting the type first, the app extension. And with this plus button, we can create it, guys. So once you select it, we can first select the apps platform wherever we have registered our mobile app. We can choose that between Android or IOS. So let's say it's Android, and then we can name the app and search for it. Out here. So in this particular manner, we can select it. And then if we can give a line text also, which we want to showcase, you can see this is how the extension will appear under the ad, which gives the option for customers to click on it, and then they will be taken to the Google Play Store where they will be able to install the app from. So in this manner, we can create this app extension for driving app downloads. I hope this makes sense, and you understand now how this extension can be created. Thank you so much, guys, for listening into this session, and I will see you in the next video. 25. Business Name & Business Logo: Hi, guys. Welcome to this session. In this session, we're going to see how we can create the business name and business logo extension inside our Googlas account. So once we log into our account, we can go to the assets section on the left panel. Where we get the option to create this extension. You can see it says business name and business logo. So we can go here specifically. Now, in order to create a business name, specifically speaking, we have to get our advertiser verification process completed through Google. So this is where you will have to come first and you can start your verification process. So wherein, Google will ask you some details regarding your business, your documentation, which you can provide here. And once it is approved by Google, then you will be able to create this extension. So business name and business logo extension specifically requires this verification which has to be done at the back end background verification done by Google for your business. Once this is approved, then the extension will be available for us to create and that will start appearing on our ads. I hope this makes sense, and you understand now how we can go about creating a business name and logo extension for our Google Ads account. Thank you so much guys for listening into this session today, and I will see you in the next video. 26. Keyword Insertion: Hi, guys. Welcome to this session. In this session, we're going to talk about the keyword insertion feature. Keyword insertion is a feature with the help of which we can go ahead and insert a keyword dynamically into the textiles. So when people search for any particular product or search query, the keyword dynamically changes and shows up and the ad shows to the user. With the help of this feature, we are able to advertise multiple products with the help of a single ad. So let's see this with an example, guys, how we can use this feature specifically speaking. So let's say I am into a business where I sell marker pens. So I have created a particular campaign related to marker Pens, and I'm planning to and I sell like 20 different colors of marker pens. So let's say there is a red Markup Pen, pink markupen. And for each of them, I plan to create a dedicated Ad group. So I will have a red Markupen Ad group, pink Markupen Ad group, and so on and so forth. So let's say this is Ad prop. And what I'm going to do is for each of those ad groups, I'm going to create their respective ads and keywords. So let's have a look at that. So let's say there is a red markup Pen Ad proro and in this, I'm going to create the ad for it. And then I will have their respective ads as well, keywords as well. In this particular manner, I can add my keywords. So this will be the ideal structure which I can have. So I will have one campaign with 20 ad groups. Each ad group will have their respective ads and keywords. In place of this, what we can also use is the dynamic keyword insertion feature. In dynamic keyword insertion, we are going to have one single campaign with one ad group in which we will create one ad, which will have this feature inserted into it. So let's see how this will look like. So in this case, the ad which we will create will be something like this. In this particular manner, we are going to build out the ad. Then we will add the keywords, all the 20 different colors of markupens as keywords. I will have red markupen in this particular manner, and so on and so forth. So how this is going to work is when a user comes to Google and does a search for red marker Pen, it will get matched with the keyword which we have added in the campaign, and it will get replaced in the ad. The ad will show as by Red MakePen from us 50% off. When a user comes and searches for Blue MarkePen the same ad will now say buy blue markup pen from us, 50% off. Similarly, when somebody searches for pink marker pen, it will show as buy pink markup pen from us, 40% off. So like this, this particular part of the ad will continuously change as in when people search with different search queries. So when people search and that matches with our keywords, those will get replaced in the ad. That is what we call as a dynamic keyword insertion. So this is going to help us. What is the benefit of this feature is we would not have to create 20 different ad groups with 20 ads and separate keywords for them. With one single ad, we are able to advertise 20 different products. Another thing which we can do here is imagine a user comes to Google and searches for Violet Markupen. Okay? Now, Violet Markup pen is something which we are not selling. Let's say, in such a case, it will just say pens for us, buy pens from us 40% off. So that will be a default text which we will also define in the campaign. I hope this makes sense, and you understand now the concept behind dynamic keyword insertion. Let's have a look at this, how we can apply this practically as well in our campaign. So once we go inside our Google Ads account, we can get into a search campaign. This feature is only applicable for search campaigns. We can go to the ad group and then access our ads on which we want to apply this. So let's say I want to apply it on this particular ad. So then we can edit the ad. And go inside to the headline section where you can apply this particular feature in this manner. You can start writing your ad. The moment you type a curly braces, it will open a drop down where you can select keyword insertion. Now you can give your default text and continue further with the complete sentence formation. You can see you can build out different types of sentences with this function applied in every headline. In this manner. So we can use this in multiple headlines, multiple descriptions as well where you can use it. As you can see, and then once the ad is active, wherever we have applied the function, it will replace it with that keyword. So the headlines will say, By red marker pen from us, 40% off, get vast variety of red marker pens here, then it will get high quality markup pens here. In this way, the whole ad will change with that specific keyword replaced in every headline where you have applied this function. I hope this makes sense, and now you understand the feature of dynamic keyword insertion and how you can use this for advertising multiple products. Thank you so much, guys, for listening into this, and I will see you in the next video. 27. Countdown: Hi, guys. Welcome to this session. In this session, we're going to talk about the countdown feature which we can use in our ads. So countdown is a feature with the help of which you can have a live countdown setup done on your ads if you are running ads for a specific event. Let's say in your business, you have a big sale day coming up and you want to run ads to bring people and ask them to come to your website on that particular big sale day offer so that they can avail them. You can run ads like that. So in such a case, what happens is there's a countdown timer which runs on the ad and which shows days of the main event approaching. So it will go in, if you run the countdown five days ahead, will say five days to go, then we'll become four days to go, three days to go, two days to go. Like that, the countdown will automatically change as we come near to the event date. So this can be another feature which you can apply on your ads to increase the sense of urgency and you try to make people visit your website on the event day. Let's see this price how we can apply this on our ads. So once we log into our account, we can select a campaign in which we want to use this feature. So we can go to the ad section and we can edit our ad to apply this feature specifically. So here now we can go and we can apply these features in this particular manner. The moment you put a curly braces, you can say like this as well days to go. And then we can have a curly process where we can put the countdown in. And now we can define when do we want the countdown to end? So let's say we want to end the countdown on 29th of Feb the start of day or we can decide that also whether it will end on end of day of Feb 29th or the start of day of Feb 29th. So we can do that as well. And we can give the countdown starts five days before or ten days before, so like that, we can also define it in this particular manner, and then we apply. So now you will see this in the ad as well that how it is going to appear on the ad specifically. So wherein it will show us how the countdown is going to work for us, specifically speaking. And then this will change automatically as we come closer to the event date. I hope this makes sense, and you now understand the process of how countdown feature can be used on our text ads. This is going to help in bringing people to our event day and increases the sense of urgency for the product as well. I hope this makes sense, and now you understand the use case. Thank you so much, guys, for listening into this session, and I will see you in the next week. And 28. Location Insertion: Hi, guys. Welcome to this session. In this session, we're going to talk about the feature, which is location insertion. So with the help of this feature, guys, we can go ahead and advertise a product for multiple locations. Let's say I have multiple locations where I want to run my ads, and I sell my products on 15 locations across the country. So in such a case, there can be two ways of going about it. One is where I create 15 different ads relative to that location. So let's say I'm selling running shoes. So my ad talks about running shoes in deli, running shoes in concord the running shows in different cities. And like that, I've created 15 different ads for 15 locations. Okay? Rather than that, what I can also do is use this location insertion feature, wherein when people search from Dli, the ad will automatically reflect it. The location will automatically be reflected in the ad. So when people are searching from Dli, the ad will say running shoes in deli. When people search from, let's say, HydrobaT, then it will say running shoes in Hyderabath. And that is how as per the location, the information changes on the ad dynamically. So we can use this feature in the ads, which helps us to advertise our product for multiple locations with the ads customized to that location. Let's have a look at this, guys, how we can apply this so once we are inside the account, we can select the campaign in which we want to apply this. We can get inside the ad group to the ads where we want to use this feature, so we can edit the ad. Now in the headlines or descriptions, we can apply this by using our curly braces. We can do in this particular manner. And use the location insertion feature. So we can insert the city, okay, or the state or country specifically. So we can choose what kind of information we want to give as a default text. So a default text would be that city or state or country, which will appear when the searches are done and not done from our targeted location. So here, we can specify that otherwise, what is going to happen is whichever location people are searching from, which are in a targeted location, that is what is going to populate in the ad. In this manner, guys, we are able to use a location insertion feature, which helps to customize our ads as per the location where we are showing our ads, and it shows up in the headlines and descriptions of it. I hope this makes sense, and now you understand this feature and would be able to use it in your business. Thank you so much, guys, for listening into this session, and I will see you in the next video. 29. Bidding Strategy Overview: Hi, guys. Welcome to this session. In this session, we're going to talk about the Google Ads bidding strategies. So in Google Ads, it offers us with three types of bidding which we can do over here. The Google Ads product is completely built on a bidding system. So there are three ways of bidding out here. So the first type is going to be manual bidding. In manual bidding, you will be able to bid yourself. So here, we are going to set our bids ourselves. We can go to each and every keyword in our campaigns, and we bid manually ourselves. We decide what amount we would like to pay for every click which we get on our ads. So that becomes our manual bidding and in which we have the bidding type as manual CBC. The second type which we get over here is the automated bidding, which is a program based, Google algorithm based bidding system where the Google algorithm decides what bid would be the right amount to set for every keyword. So the same work is now done by a programming code which decides the optimal bid which should be paid based on which the ads standard run. And for this, there are six different types of automated bidding which we can use from here, starting off with maximized clicks, maximize conversions, targetimpression share, target CPA, target ROS and maximize conversion value. And the third one which we get here is the semi automated bidding system, wherein half of it is going to be manual where we are able to bid on the keywords ourselves, and the remaining half is going to be automated where Google applies its programming code on the bidding which we have set up, which is called enhanced CPC. So this will be the third type of bidding which you also can use in your campaigns. So these are the three types of bidding systems which you will get. Apart from this, we also get to bid based on CPM, which is past per thousand Impressions, and we also have pose per view bidding, which is used for video ads. So when you want to run ads on YouTube, then we pay for POS per view, which is the amount of money which you are willing to pay for every view you get on your video ads. So these are all the different types of bidding guys which you will be able to apply on the Google Ax platform to run your campaigns. I hope this makes sense, and now you understand the different types of bidding. In the coming videos, I'm going to go through all of these types one by one, where we'll discuss them in detail and also see them practically how we can apply them on a campaign on the platform. Thank you so much, guys, for listening into this session, and I will see you in the next video. 30. Manual CPC: Hi, guys. Welcome to this session. In this session, we're going to talk about the Manual CPC bidding. So Manual CPC bidding is going to be one of the types of bidding strategies which we can apply in the Google Ads platform. This bidding strategy helps us to set a bid. It is the maximum amount of money which we are willing to pay for every click which we get on our Google Ads. So here we are going to set the bids ourselves. So we go to each and every keyword of our campaign, and we set a bid on each keyword ourselves. And that is why it is called Manual CPC bidding. Let's have a look at this, guys, how we can apply this on Google Ads platform. Once we log into our account, we can select the campaign in which we want to apply this bidding strategy. So we can select the campaign. And just beside the campaign, you have a gear icon, which can take you to the campaign settings. So once you are in the campaign settings, you can go to the bidding section specifically, and you can change the bid strategy, and we can select bid strategy directly over here. This will allow us to select Manual CPC bidding. As you can see, it falls under manual bid strategies. So we can select Manual CPC in this particular manner and we can save it. So now this campaign is going to be on manual CPC bidding, which means that we will be able to bid on the keywords in this campaign. So let's have a look at that also. So now that once you go inside this campaign and you go to the keyword section, you will be able to set the bids over here. So Google will create one particular column where it will allow you to bid on your keyword separately at a time. So you can go to each and every keyword one by one and you can bid on them. So now you can see here there is a column called Mac CPC, which is coming up now and we can set a bid on them ourselves. In this way, we can go ahead and bid on each of the keywords manually as per our wish. I hope this makes sense, and now you understand how manual CPC bidding works and how you can implement it on the campaigns in the Google Ads platform. Thank you so much, guys, for listening into this session, and I will see you in the next video. 31. Maximize Clicks: Hi, guys. Welcome to this session. In this session, we're going to talk about the Maximize clicks bidding strategy. So Maximize clicks is a type of an automated bidding strategy in which the Google algorithm decides what it would like to bid for each keyword. So here, Google algorithm looks at multiple factors to decide what will be the optimal bid to set on the keywords in order to generate as many clicks as possible on our ads. So this bidding strategy can be used when our business objective is website traffic. We want to bring a lot of people to our website and make them check out our products and services. So this bidding strategy works at the back end wherein it will optimize and see what bid should be set up based on the programming, and it will do it on its own at the back end. Let's have a look at this, guys, how we can set up this bidding strategy on a campaign in the Google Aps platform. So once we are inside our account, we can go to the particular campaign in which we want to set this bidding strategy. We can go to the gear icon of the campaign, which takes us to the campaign settings page. And here we can specifically go to the bidding section where we will be able to change this. So as you can see here, we can go to the bidding part and we can change this bid strategy. And now from this dropdown, we can select maximize clips. So like this, we can choose the bidding strategy. Also, Okay. Google allows us to set a maximum CPC bid limit as well, which is the maximum amount which you are willing to spend on each click. Being an automated bidding strategy, Google will decide what it would like to bid. However, this is going to be the upper cap which you can set also. So with this, Google will not go beyond this amount for every click. So in this manner, we can set our maximize clicks bid strategy on our campaign guys. I hope this makes sense, and now you understand the complete process. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 32. Maximize Conversions: Hi, guys. Welcome to this session. In this session, we're going to talk about the maximize conversions bidding strategy, which we can use in our Google Ads accounts. So maximize conversions is an automated bidding strategy which focuses on getting you as many conversions as possible. This bidding strategy will try to run the ads in such a manner that it increases the probability to get sales or conversions for us. So it will look at your historical conversions data and try to understand the favorable situations where we got most of our conversions, and now it will try to push our ads in those situations more so that our probability to get those sales increases furthermore. That is how our maximized conversion bidding strategy will work. This bidding strategy works best for ecommerce businesses who are focusing on selling as many products as possible. Let's have a look at this guys, how we can apply this bidding strategy on a campaign. So once we are inside our Google Ads account, we can select the campaign and we can go to the campaign settings. And here we can go to the bidding section of the campaign where we can select this bit strategy by going to change bit strategy, and we can go to select a bit strategy directly. So now, Google will give you the option to select maximize conversions from here. Once you select it, you can save this, and now we have this maximize conversions bid strategy applied to the campaign. I hope this makes sense, and now you understand how you can use this on the campaigns inside the Google Ayes platform. Thank you so much, guys, for listening into this session, and I will see you in the next video. 33. Maximize Conversion Value: Hi, guys. Welcome to this session. In this session, we are going to talk about the maximize conversion value bidding strategy. Maximize conversion value is a type of an automated bidding strategy wherein it focuses on generating the maximum conversion value or revenue for the business. This bidding strategy prioritizes based on the price value of the products. It will optimize the bids based on the pricing of the products and try to generate as much revenue as possible. For example, it will look at the products prices, and it will increase the bids for high ticket prices. And similarly, it will decrease the bids for the low ticket prices low ticket price products so that the overall revenue generated from each product is maximized. So this way, we are able to generate more revenue by prioritizing the high ticket products more and selling those products more in the business. This bidding strategy is used when businesses are focusing on revenue and not on the number of products being sold. They're looking at generating the maximum revenue possible by optimizing the costing and the marketing and the advertising of it. Let's have a look at this, guys, how you can apply this bidding strategy on a campaign inside the Google Ads platform. Once we are in the platform, we can select the campaign and go to its settings where we can go to the bidding section of it. And here we can change the bid strategy and select bid strategy directly, and we can choose maximize conversion value. This will allow us to use this bidding strategy on the campaign and we can save it. In this manner, guys, we are able to use maximize conversion value bid strategy on a campaign inside the Google Ads account. I hope this makes sense. You understand the concept behind this bidding strategy and how to use it on the platform. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 34. Target Impression Share: Hi, guys. Welcome to this session. In this session, we are going to talk about the target impression share bidding strategy, which we can use on the Google Ads campaigns. This is an automated bidding strategy which helps to improve the impression share of our campaign. So usually impression share is a ratio between our actual impressions and the eligible impressions which we were supposed to get. So if our impression share is really less, it is a bad performance, and because of which we would never want our ads to have a low impression share. So in such a case, we can use this bidding strategy, which will try to get us more impressions. And with that, it will be able to improve our impression share. So now, in this building strategy, we can also decide how much impression share would we like to target. So that is why it's called Target impression share, and we can give a target to the Google campaign to achieve that percentage of impression share. Let's see this guys on the platform, how you can apply this on a campaign. So once we are inside the account, we can select the campaign and go to the settings of the campaign where we can go to bidding. In bidding, we can change the bid strategy, and we can choose the bid strategy from here as target Impression share. Now, with this, you also get the option to decide where do you want to make your ads to appear on the page? Google gives you multiple options, which can be anywhere on result page, top of result page, which is the first half of the page, absolute top of result page, which is the first ad on the page. So you can decide the ad location as well in this manner, and you can give your target impression share, which you want to achieve. Apart from this, you can also give a maximum CPC bid limit, which is the maximum amount of money which you are willing to spend on every click. Google will automatically bid itself. However, it will not cross this specific limit. In this manner, we can give all the details for the bidding strategy and save it. I hope this makes sense, and now you understand how we can apply our target impression share bidding strategy on a campaign on Google Ads platform. Thank you so much, guys, for listening into this session, and I will see you in the next video. 35. Target CPA: Hi, guys. Welcome to this session. In this session, we're going to talk about the target CPA bidding strategy. Target CPA is a type of an automated bidding strategy where we set a particular average cost, which we would like to spend on every conversion which is getting generated. So once we start getting conversions in our campaigns and we're generating sales, there comes a stage wherein we start thinking about how we can generate more conversions at a reasonable cost. We would like to reduce the cost or the money spent on generating each conversion. And that is how we can make our business, our campaigns more profitable. And that is when this bidding strategy comes into picture. With the help of this bidding strategy, it focuses on two things. One, it will try to get you as many conversions as possible. Plus, it is going to limit the cost at which the conversions are coming. So now you can put a limit on how much money would you like to spend on an average for each conversion which comes in. So this way, we are controlling the spend or the cost on those conversions as well. So this helps in the long run wherein we start seeing conversions coming in at a reasonable cost and makes our campaigns more economical and profitable. Let's see this guys how you can apply this bit strategy on a campaign in the Google Ads platform. So once we are in the platform, we can select the campaign and go to its settings where we can go to the bidding section. And now we can change the bid strategy and select a bid strategy directly. Now, in order to choose target CPA bidding, we have to select maximize conversions and which gives us the option to select Target CPA out here. So here, you can go ahead and set your average CPA cost per conversion, which you want to spend on each conversion in this manner and then save it. So this applies the target CPA bidding on the campaign. I hope this makes sense, and you understand the navigation, how we can apply this target CPA bidding on a campaign. Thank you so much, guys, for listening into this session, and I will see you in the next video. 36. Target ROAS: Hi, guys. Welcome to this session. In this session, we're going to talk about the target ROS bidding strategy. Target ROS or return on ad spend bidding strategy is an automated bidding strategy which we use to achieve a specific revenue target which we have set for the campaign. So here, Google will try to generate revenue on every $1 which we spend on Google Ads. So that is what is return on ad spend or revenue on ad spend, which we get here. Order to get a return on ad spend, the formula which we use to calculate this is revenue divided by the cost or the spend of the campaign. Revenue, in other words, we can also say conversion value divided by cost gives us the ROs. So here, when we have a specific revenue target, we can set that revenue target on the campaign and use this bidding strategy for it. This bidding strategy's primary focus will be to achieve that revenue target which you have set for the campaign. Let's see this guys how we can apply this on a campaign. So once we are inside the account, we can select the campaign and go to its settings where we can go to the bidding section and we can change the bid strategy over here and select a bid strategy directly. Now, in order to choose Target ROS, we have to select maximize conversion value because maximize conversion value works with Target ROS option over here. So now you can set your target. Let's say I want to generate a revenue, wherein for every $1 which I spend on Google Ads, I want it to generate three rupees, $3 in revenue, which is the three or three times of the $1 spent. So now we can give a target as 300% in this particular manner and save it. So now, this is the target given to this campaign where it will try to run the ads in such a manner that it will try to achieve this particular revenue target set to it. So in this manner, we can use a target ROS bidding strategy on the campaign. I hope this makes sense, and you understand how we can make use of target ROS bidding strategy. Thank you so much, guys, for listening into this session, and I will see you in the next video. 37. Enhanced CPC: Hi, guys. Welcome to this session. In this session, we're going to talk about the enhanced CPC bidding strategy, which we can use on Google Ads campaigns. So enhanced CPC bidding is a semi automated bidding strategy, which is half manual and half automated. So in manual part, what we are doing here is we can set the bids on the keyword and on the automated version, once the bids are being set on the keyword, the Google algorithm increases or decreases the bids to increase to get more conversions. So this bidding strategy primarily focuses on generating as many conversions or conversion value for the business. So how it does it is it looks at your keywords performance. It identifies which are your good performing keywords and which are your bad performing keywords based on data. Now once it's identified those, it increases the bids of the good keywords up to 100%, which is double the amount. And similarly, it decreases the bids of the bad keywords which are not performing for us. By doing only this, it tries to get us as many conversions or conversion value. That is how an enhanced CPC bidding works. I hope this makes sense. Let's see this on the platform as well, how you can apply this bidding strategy on a campaign. So once we are inside the account, we can select the campaign on which we want to apply this bidding strategy, and we can go to the campaign settings where we can go to bidding and we can change the bid strategy. We can select a bid strategy directly. Now, in order to use enhanced CPC bidding, we have to select manual CPC. And now you can see just under that, it says, help increase conversions with enhanced CPC. So now here we get two options to choose our focus. If our focus is on conversions, we can use optimize for conversions. If it is conversion value, then we can choose the second one. So in this manner, we can choose the focus for optimization, and then we can save it. So this is becoming a enhanced CPC bidding strategy which we have applied now. Now, as we spoke here, this is semi automated where half of it is manual and half of it is automated. So let's see. So in this bidding strategy as well, you will be able to go ahead and set the bids on the keyword, so you can go to the keyword section. And now you can see you have the Max CPC option where we can set the bids on them. So once you set the bids on your keywords, the Google algorithm will go ahead and apply the bidding, the programming on it, and we identify your good and bad keywords and will increase the bids of the good keywords up to 100%, and it will decrease the bids of the bad keywords which are not performing for us. I hope this makes sense, and now you understand how enhanced CPC bidding works. Thank you so much guys for listening into this session today, and I will see you in the next video. 38. CPM Bidding: Hi, guys. Welcome to this session. In this session, we're going to talk about the CPM bidding, which we can use in our Google Ads campaigns. CPM bidding is cost per thousand impressions bidding, which we can use, in which we are willing to pay a cost for every 1,000 times our ad is being shown. So we are paying here only for the impressions which we get. So we use this bidding strategy when our focus is on branding or awareness creation. Imagine we are a new business and we are just starting off right now when nobody knows about our business. That is when we use CPM bidding and we run brand campaigns, and we try to show our ads as much as possible to maximum people possible. So this bidding strategy primarily focuses on getting us as many impressions as possible within the cost which we have set. And for every thousand impressions, they charge us. So we can use this bidding strategy on display campaigns and on video campaigns, which we have on the Google Ads platform. So let's have a look at this guys. So once we are inside the platform, we can go to a display campaign. Like in this manner, we can go to the campaign settings. And now in the campaign settings, we can go to the bidding strategy part where we can change the bid strategy to viewable impressions. So this is becoming a CPM bidding for us, which we can use now on the campaign. So this will where we are going to pay a cost for every 1,000 impressions which we get on the campaign. I hope this makes sense, and now you understand how CPM bidding works and when in which scenarios we are going to use it. Thank you so much guys for listening into this session today, and I will see you in the next video. It 39. CPV Bidding: Hi, guys. Welcome to this session. In this session, we're going to talk about this CPB bidding, which is cost per view bidding. CPV bidding is a type of bidding which we use on our video ads. It is the cost which we are willing to spend for every view we get on our video ads. Only when when we get a view on our video ads, that is when we are liable to pay to Google for each of them. And that is how we run CPV bidding. They're only used on video ads campaigns. So here we don't get any automated bidding options. We can set a particular price which we want to pay for every view, and that is what we pay whenever the views are counted. Let's have a look at this guys, how we can apply this on our campaign. So once we are inside the account and we are creating a video campaign, we will get this option. So let's say we are creating an awareness and consideration campaign, which is a video campaign, and our focus is on video views. That is when we can use this bidding strategy. So now, when you start building out the campaign, you can see the bid strategy it will use will be Target CPV, which is basically the cost which we are willing to spend for each view over here. So once you set this up, then at the end of it, we can give our bid amount, which we would like to pay for every view which we get on our video ads. In this manner, guys, we can use this bidding strategy for our video campaigns. I hope this makes sense, and you understand what is CPV bidding and how to use it on a campaign in the Google Ads platform. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 40. Display Network Overview: Hi, guys. Welcome to this session. In this session, we're going to talk about the display network and the different types of display targeting we can do here. So display Network is a part of the Google Network, which is a collection of 3 million plus content websites. So here as well, we are able to target our ads and show ads on them. These are going to be content websites related to retail, sports, finance, healthcare, log, government, business, industrial, technology, news websites, entertainment websites. These are all kinds of content websites which we have been going to for a pretty long time, and we have been going to consume content over there. We go to such websites to learn about something or to know what's happening around the world. So these are also going to be a part of the Google network where we can target our ads and we can show our ads on them. So the whole idea of advertising in display is going to be we're going to target specific websites based on our business. We're going to select and target based on relevancy and target specific websites on the Google Display Network. Just to give you an example, let's say I am into a business of selling running shoes, I'm going to target websites related to sports or physical activity or gym activity, because I understand that people who come to such websites might also be interested in buying running shoes. Keeping this simple logic of relevance in mind, we're going to select the right websites for our business and target our ads on them. Let's have a look at some of the examples of such websites, which we can select and target. So for example, we can see ESPN, which is a sports website where you can find such display ads appearing. So you can see this ad appearing on the top of the page right now. This is what we refer to as a display ad. Another one which we can see out here is this one, which is a display ad, a Google ad, which we can see, which is an image ad which we can run in this particular manner. Another example can be a tech website where we are running ads, where as well, ads can appear in this particular manner, which is, again, a Google ad. So image ad, which we can running over here. And then if we look at, let's say, a news website, this is how the ad is going to appear on a news website specifically, and we can show our ads can describe our business and services in this particular manner. So these are the kind of websites which we can target out here. Now, the display targeting in Google platform is done in two particular ways. So there is People targeting and there is a Quten targeting. People targeting is where we are targeting people or users who come on the Google network. So this, again, is divided into two parts, which is audience targeting and demographics targeting. So in audience targeting, we have different types of audiences which we can target, which are called affinity in market, life events, detailed demographics, and remarketing. And in demographics, we have age. We can target users based on age, gender, parental status, and household income. When we come to Wt en targeting, there are three types of targeting which we get over here, which is topics, placements and display or video keywords. So in the coming videos, we're going to see all these targetings in detail. We'll understand how do their work. Also, we will see how you can apply them into your campaigns practically and use them to target your ads on these particular users. I hope this makes sense, and now you understand what is the display network and what are the different types of targetings we can do here. Thank you so much guys, for listening into this session today, and I will see you in the next video. 41. Affinity: Hi, guys. Welcome to this session. In this session, we're going to see how we can use the affinity targeting in display. So as we spoke earlier, affinity targeting is going to be one of the targeting methods which we get in display. In this is a type of targeting in which we can target users based on their interest and habits. So Google has been collecting a lot of user data from day one, and now they have a huge amount of data about people who come to their network and do various activities. So now, Google has attracted and reported data of people based on their interest and the activities they do related to it. So affinity targeting, when we use in the Google Apps platform, so there are hundreds of categories which Google has created based on interest. And now you can use this and you can apply this into your campaign. You can select the category as per your requirement. Let's say, for example, I am in the business of I am interested in photography. Then when I do various activities related to photography, then Google is going to put me as a user in the photography category for affinity. And now, if there are companies who are selling digital cameras, they can target this category and show me ads related to their product. That is how we can use affinity targeting in our campaigns. Let's have a look at this guys, how we can apply this in a campaign. So once we are locked into our account, we can go and select the campaign in which we want to apply this. Let's say we are applying this in a display campaign. Once we enter the campaign, we can go to the audiences section on the left panel. And here, we can use the options of editing this audience, and we can add affinity targeting so as you can see over here, we get the option of using affinity audiences. So for which we can go to browse. And over here, the second option is what their interests and habits are, which is affinity. Now, you can see these are all the categories which Google has created based on interest. And now, if you click on the downward arrow as well, that is going to give us some subcategories. So in this manner, we get to see all the categories created by Google, and now you can select the ones which are related to your business. This is how we can select our categories and we can save this particular audience targeting. In this manner, we are able to apply affinity targeting in our campaigns, and we can target such users. I hope this makes sense, and you understand how we can use affinity audiences and what are the use cases. Thank you so much guys, for listening into this session today, and I will see you in the next video. 42. Display Targeting - Demographics: Hi, guys. Welcome to this session. In this session, we're going to see how we can use demographic targeting in our display campaigns. So demographic targeting is a type wherein we can target our users based on their age, gender, parental status, and household income. Google collects data from all the websites where users provide this data while interacting with the websites, signing up for accounts, opening accounts with these websites. In this process, people tend to share all this information on the Google Network websites, which is then shared with Google. Now Google has data around these particular categories, wherein you will see age related, different categories created, gender categories created, and also categories around parental status and household income. So now you can target these. You can think about what type of customers do business with us, and you can target those categories and you show your ads to them. Let's see these guys how we can apply this in a campaign. So once we log into our account, we can select the campaign in which we want to do this. And once we are inside the campaign, we can go to the audiences section where we can do demographics targeting. If you scroll to the bottom of the page, you will see demographics targeting here, which gives you all the four categories, which is age, gender, household income, and parental status. So under age, there are various categories which are provided. So you can select from here. Let's say you want to add 25 to 34, we can enable it in this particular manner. So this is age targeting. Similarly, gender, also, you can do, let's say, I don't want to do female targeting, then I can exclude that as well. Also household income, you can target in this particular manner. You can select them or you can pause the ones which you don't need. And then lastly, you have parental status where you can target parents and not a parent and unknown. Let's say I want to target parents, so I can add that in this way. So this is what is going to be our demographics targeting, which we are able to do in our campaigns in the Google Ads account. I hope this makes sense. You understand now what is demographics targeting and how we can use it in our campaigns. Thank you so much, guys, for listening into this session, and I will see you in the next video. 43. Display Targeting - Detailed Demographics: Hi, guys. Welcome to this session. In this session, we're going to talk about detailed demographics targeting, which we can use in display. Detailed demographics is a type of targeting which Google launched later on related to demographics, wherein we could go in a little bit more specific details in demographic targeting. So here, you're able to target people based on parental status where we can target audiences like parents of teens, parents of toddlers, parents of infants, school gooers. So now if I am a business which is into selling baby products, I can target parents of infants, parents of toddlers. Similarly, here you can target audiences based on marital status. So audiences like single in a relationship or married audiences, you can target over here. So let's say I'm into a business of travel agency and I provide traveling packages, I can target such audiences. Other than this, you will also be able to target people based on education where you can target audiences like college going students, bachelor degree holders, post graduation, advanced degree holders. So if I am a university giving advanced degree courses, I can target bachelor degree holders over here. And the last one which you will get over here is going to be home ownership status, where we can target audiences like homeowners and renters. So if I am into a business of real estate, where I sell flats, I can target such audiences over here. So these are the categories which you will get in detail demographics. So let's see this guys, how you can apply this practically also in a campaign. So once we log into our account, we can select a particular campaign, let's say, a display campaign, and we can go to the audiences section on the left panel and we can edit the audience segment. And now we will get to see the detailed demographics option under Browse, which says who they are. So here are the four categories which we get over here. So we can target parents, parents of infants in this particular manner. Then marital status, you can target in this way, education, current college going students, bachelor degree holders, and then home ownership status where you can target them. So this is how we can make use of the detailed demographics targeting guys. I hope this makes sense, and you understand how this targeting works. Thank you so much guys for listening into this session today, and I will see you in the next video. 44. Display Targeting - In-Market: Hi, guys. Welcome to this session. In this session, we're going to talk about the in market audiences, which we can use in the display network. So in market targeting is going to be a way in which you can target users who have a high purchase intent. These are those users who come on a Google network on a regular basis, and they're researching, planning, they're searching for various products on the websites, and they add products to the card, and they do a lot of online purchases on a regular basis. These are active purchasers on the Google Network who are very active online, and they do a lot of online transactions as well. So and this can be related to various categories. They buy products related to retail, sports, and other categories as well. So these are online shoppers, which Google has collected data of over a period of time. And now hundreds of categories have been created around them as well. We can use in market audiences to run a lot of purchase campaigns, consideration campaigns where our focus is to sell our products to such users. So let's have a look at this guys, how you can apply this audience targeting in a display campaign. So once we log into our account, we can select a display campaign and once we are inside the campaign, we can go to the audience targeting section where we can edit the audience and we will be able to add the in market audiences from Browse. You can see the third option which says what they are actively researching or planning. So we can go to In Market audience, and these are all the categories which we get for in market. These are all the categories which Google has created over a period of time based on various users who come on the Google Network and do various activities of online purchases related to these categories. If you click on the downward arrow, you get to see the sub categories as well. And now we can select the ones which are related to our business and we can target such users. I hope this makes sense, and now you understand how in market audiences are going to work and how we can apply them in a display campaign. Thank you so much, guys, for listening into this session today, and I will see you in the next week. 45. Display Targeting - Life Events: Hi, guys. Welcome to this session. In this session, we're going to talk about the life events audience targeting, which we can do in the display network. So life events is a type of display targeting in which we can target users based on various events which happens in their life. So important events like graduation, job change, moving to a new city, starting a new business, marriage, retirement, all these can be important events which people tend to update on the Google Display Network in some form or the other. Which Google collects as data at the back end. And now they are able to target users based on this. So you will get these categories to also select from in life events where you can target them and show your ads based on it. So let's see this guys how you can apply this in a display campaign. So once we log into our account, we can select the campaign in which we want to apply this and we can go to the audiences section where we can apply this targeting. So now under when we go to Browse, specifically, we will get first option, the third option, which is what they are actively researching or planning, under which we have life events. So here are the categories which we get under it, which you can select from. If you click on the downward arrow, you can see the subcategories as well, and now you can select the ones which are relevant to our business. In this particular manner. So now, like this, we are able to do live events targeting and we can target our users based on it. I hope this makes sense, and you understand how this targeting works. Thank you so much, Tye, for listening into this session today, and I will see you in the next video. 46. Display Targeting - Topic: Hi, guys. Welcome to this session. In this session, we're going to talk about the topics targeting, which we can do in display. So topics targeting is going to be a type of content targeting in which we can now target websites based on its content. Since Google Display Network is linked to millions of websites across the display network, they collect data about what these websites are about, what are they selling, what are their products and services, and all this information is now broken down into various topics categories. So various types of categories are built out based on the genre of the websites or the sector which we are related to. So here you will find various types of topic categories related to auto, retail, sports, finance, healthcare, log, government, business, industrial, technology, news, entertainment. There are various categories are created, purely based on what is the kind of content showcased by these websites. So now you can target your ads on such websites based on their relevance to your business. Let's see this guys how you can apply topics targeting in your campaigns. So once you log into your account, you can select the campaign in which you want to apply this. And then we can come to the content section on the left panel where you can add topics from here. You can do it from here as well, or you can use the pencil icon as well. Both ways, it will work. So we can edit the topics. And now, Google will give you multiple categories of topics targeting, which we can do out here. These are all the categories which we get here. And now if you click on the downward arrow, you will also see subcategories in this particular manner. And now you can select the ones which are relevant to your business. In this way, guys, we are able to use Topics targeting, and we can target different types of websites purely based on their content. I hope this makes sense, and you understand now how topic targeting works. Thank you so much, guys, for listening into this session, and I will see you in the next video. 47. Display Targeting - Placement: Hi, guys. Welcome to this session. In this session, we're going to see how we can use the placements targeting in our Google Ads account. So placement targeting is going to be a type of content targeting in which we can target specific websites, YouTube channels, YouTube videos, apps, and app categories. So now you will get an option to directly target a specific website or a placement where you can show your apps. If there are certain websites, YouTube videos or channels which you know of which you think would be most relevant and useful for your brand for your products, you can specifically target them. Just one thing which we need to be clear about and be sure about is that these placements, these websites and YouTube videos and channels should be a part of the Google Display Network. And then we can target them specifically. Let's see this guys how you can do this on Google Ads campaign. So once we log into our account, we can select the campaign in which we want to do this. And we can go to the content section on the left panel. And now the third option which we get here is placements. So this is where guys we can add placements. So let's see this. We can select the ad group. So now you can see these are all the options which we get. Now, there are two ways of adding these. One is, if you know the website or the YouTube channel or videos, then you can enter them out here. So, let's say, I want to show my ad on spn.com, so I can add that in this particular manner and target them. The other option is, if I don't know the websites or the placements, they can search for I can search with my product or service which I want to advertise, and Google will give me multiple options for that. So let's have a look at this. Let's say I'm into a business of selling books. So now, Google is giving me various suggestions of websites, related to books, YouTube channels, videos, related to books, apps and app categories. Let's see this. So these are all the books websites, options which Google is giving us, related to books which we can select. Similarly, YouTube channels, so we can have a look at the number of subscribers these channels have and based on which we can select them in this particular manner. Then you have the YouTube videos. So now you can look at the views as well, and based on which you can target them, you can target specific videos like this and show your ads on them. And then you also get apps categories related to your product and service on Google Play, which you can also select. So now your ads will appear on such apps as well on Google Play. The last option is apps category, so you can choose the Google Play category for your product, books and reference in this case, and now your ads can show over here as well. These are all the options which we get under placements targeting which we can do, which helps us to target specific websites, YouTube channels, videos, apps, and app categories. I hope this makes sense, and now you understand how we can do placement targeting inside a display campaign on Google Ads platform. Thank you so much guys, for listening into this session today, and I will see you in the next video. 48. Display Targeting - Keywords: Hi, guys. Welcome to this session. In this session, we're going to see how we can make use of display keywords targeting. Display keywords is a type of content targeting which we can do in Google Ads, wherein we provide certain keywords related to our business and services to the Google Display Network, and now Google scans are keywords to understand the nature of our business. They try to understand what kind of business are we trying to advertise, and then it tries to target relevant websites related to it. So that is how we can make use of display keywords or contextual targeting, which we used to call it earlier. Let's see these guys on the platform, how you can apply this in a campaign. So once we log into our account, we can get into our display campaign. And then we can go to the content targeting over here on the left panel. In content targeting, we will be able to add display keywords, as you can see here, display or video keywords. And with this plus button, we can add the keywords for our campaign. So now one by one, we can add the keywords. Let's say we are into a business of selling iPhone 14, so we can give keywords related to that in this particular manner, one by one. Google also gives you option of getting keywords by giving your website. If you give your website, it will scan your website and give some keyword ideas, suggestions for that. Or else you can also enter your product or service. And with that, also, Google can give you some keyword suggestions. So you can use these options as well to get some keyword ideas. So this way, guys, we can add our display keywords, and then we can save it in the campaign. I hope this makes sense, and now you understand how display keywords work and how you can implement them in the campaigns. Thank you so much, guys, for listening into this session, and I will see you in the next video. 49. Display Targeting - Custom Audiences: Hi, guys. Welcome to this session. In this session, we're going to talk about custom audiences, which we can use in our campaigns in the Google Ads account. So custom audiences is going to be a type in which we can customize an audience and give it to Google to target them. So in this category, we are able to build out an audience as per our requirement through different ways, and we provide that to Google so that they can target those audiences for us. So in custom audiences, we get to do this through custom affinity and custom intent. So custom affinity is a case wherein we are able to target people based on their interest or purchase intentions. So we can provide all the interest categories over here and purchase intentions of users over here, and we can give some data about audiences to Google. And the second option is custom intent, where we can target people based on what people search on Google related to our business. So we give some search keywords over here, which helps us to create this custom audience. Let's see this guys in the platform, how you can create a custom audience for your business. So once we log into our account, we can select the campaign in which we want to create a customer audience. Let's say this is the campaign, and we go to the audiences section where we can do this. So we can edit the audience segment. And now we will get into custom audiences. So for custom audiences, we can go to Browse and now we can see the last option which says your custom audience segments. This is where we can create a custom segment ourselves. Let's say, take an example that we are into a business of selling running shoes. So we want to create a custom audience for that. I'm going to name that in that particular manner first. So now I'm looking to create a custom audience for people who would like to buy running shoes. So the first option which I get here is people with any of these interests or purchase intentions. So now we need to add some interests which people would have related to running shoes, who will buy running shoes. So I'm saying that people who are interested in sports, people who are interested in physical activity, people who are interested in running, they are the right audience who would like to buy a running shoe. So I'm going to add those over here, okay? So I'm saying people interested in sports, running physical activity, adventure sports. All these can be my interest categories based on which I would like to target my audience. The second option is people who searched for any of these terms on Google. So this is, again, custom intent. So now, people who would the searches which people will do if they want to buy running shoes, that can be buy running shoes. In this particular manner. We can say buy running shoes, sale running shoes, discount running shoes, offers running shows. So these are search queries which people might do related to running shoes who are interested in buying the product. Okay? So we can give these. Apart from this, we can also give other data points related to our custom audience, like people who browse types of websites. So here, related to running shoes, I'm saying that people who visit spn.com. Let's saynba.com, or let's say any type of sports websites which they go to, sports.com. Okay. People who visit such websites as well might also be interested in buying running shoes because they have interest in sports. And then the last option which we get is we can also target people who use apps related to our product. So let's say people who go to sports related apps might also be interested in buying a run Iso. So I'm going to choose sports related apps. So Google will give me a list of apps related to it. So now I can select from here in this particular manner. I can give a list of websites, apps, which I think would be relevant. And this would become my fold custom audience which we have created. Google will also give us an estimate of what will be the weekly impressions, we can estimate, we can likely get the gender bifurcation. The age bifurcation is also given. Parental status is also provided out here and topics which we have chosen. So in this manner, we can create the whole custom audience for our product and then apply this in the campaign. I hope this makes sense, and you understand now how custom audience works and how we can use this going forward. So like this, we can save it. Okay. So it will start appearing inside our campaign. This is the one which we have built out, and we can save this. I hope this makes sense, and you understand now how custom audiences are going to work and how you can create them for your business. Thank you so much, guys, for listening into this session, and I will see you in the next video. 50. Display Targeting - Combined Audiences: Hi, guys. Welcome to this session. In this session, we're going to talk about combined audiences. So combined audiences is another option which you get in audience targeting in Google Ads, where you can combine multiple audiences together. So you will be able to combine multiple audiences to create various types of combinations. So we create combinations primarily to target a specific kind of audience whom you would like to show your ads. So here we can use various functions like and or or not and create these combinations and are able to target ads for two specific audiences. So let's have a look at this guys on the platform, how practically you can do. So once we log into our Google Ads account, we can select the campaign in which we want to do this. And then we can go to the audiences section where we can edit the audience segment and we can select combined audiences over here. So when we go to Browse, we can see your combined audience segments, the option, and we can create a new combined segment over here. So let's say I want to create a combined audience for targeting people for my running shoes product. So I'm going to name that in that particular manner. A mind audience. Which is for running shoes. So I'm thinking in this manner that I want to create a combination between two segments. One is affinity. I want to target those people who are interested in sports, so they can be a good audience for me to sell my running shoes. So I'm going to choose sports in affinity. So something like this, affinity towards basketball, baseball, different types of sports related stuff. I can use that over here. So people interested in all of this. Right? They can be one set of audience I would like to target, and now I combine this with in market audiences who buy shoes online. So now, this is a combination which we have created out here. As you can see, what is going to happen is we are going to target those people who are available in both of these audiences. People who are interested in all of this and they buy shoes online. That is what is going to be the combined audience we will target now. So this will narrow down our audience, and we will be able to target a specific kind of people who have a higher chances or likelihood of purchasing our product. I hope this makes sense. You understand now how combined audiences work. They help to target specific audience who have higher chances of conversion or a sale happening. Once you do this, you can save this Once you save this, this will appear inside our campaign over here in the campaign, and you can use them. I hope this makes sense. You understand how combined audiences work and how you can apply that in a campaign. Thank you so much, guys, for listening into this session today, and I will see you in the next week. 51. STANDARD DISPLAY CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a standard display campaign inside the Google As account. So once we log into our account, we can go to the campaigns page from where we can start creating this campaign. You can do it from the overview page as well, where we can click on the plus Blue button and we can start creating a new campaign from here. So every time we create a new campaign, we're going to start with a campaign objective which we can select from here. So let's say for this display campaign, we are selecting brand awareness and consideration, and we are going to create a display campaign today. Okay? So we're going to look at display out here. And then we can give our websites URL out here. M in this manner, we can give that and we can give it a name as well and start building out the campaign. So now if was going to ask you some details regarding the campaigns like the location targeting, you can target various locations. So you can do that as well in this particular manner. So you can target a city. You can target a state. You can also do, let's say, a specific area as well, you can do that. You also get options for Pin fot targeting in this particular manner. You also get advanced search where you can do radius targeting, so you can choose your area and you can name the area specifically. And you can target those as well. Apart from that, you also get option to exclude certain areas where you don't want to show your ad, so you can choose that. And you can say exclude. So this way, we can do our location targeting. Then comes language targeting. So what your customers speak as a language, we can choose that as well. So Google gives you multiple options for that. Other than this, we also have other settings which is ad rotation, which is Google will prioritize showing high performing ads more often. At schedule also you can do wherein you can schedule your ads to run on particular time of the day or day of the week. You can also do device level targeting. If you want to target specific devices, you can do that as well. Other than this, you get ad rotation. You get URL options as well, wherein you can go ahead and target the data if you want to see data from third party tools, and then you can give us start date end date of the campaign out here. Once you provide all this information, which is at a campaign level, we go next. And now we can give our average daily budget. What is the average amount of money would you like to spend on the campaign on a per day basis? We can put that out here, and then we can give our bidding amount. Okay, how much bid we are willing to pay. So since this campaign is for brand awareness, so we are going to pay in CPM, which is cost per thousand impressions. So we can set the CPM bid out here. And then we move forward to the targeting part. So this is where we can do all types of targeting, which we were discussing in the previous videos, so you can add your targeting here one by one. So let's say I'm going to do some affinity audience targeting, so I can go to audience segments and browse, and from here, I can select some affinity audiences. Other than this, I also want to do demographics targeting. So I'm going to choose my demographics here as per my requirement. And then lastly, I also want to do some content targeting in topics where I'm going to choose some topics from here related to my business. So now, these three audiences, these three targeting I have done, and based on which, Google will give me an estimated impressions which I can get on the right hand side. It also gives me an idea of what will be my average CPM, how many impressions can I get, all that estimation is being given to us. Once we do all our targetings, then we can move forward, and we are coming to the ad creation page. This is where you're going to create your display ad for this campaign, starting off with your final URL. Final URL is the landing page URL, the page which will open when people will click on our image. Then we can give our business name and we can upload our images. So here you will be able to upload up to 15 images, ideally, okay? So it's always suggested that the more images you can provide, the better it is because then Google has more options to rotate your images and show different images every time. So when your ads show new images, the ad looks like a new ad, and there are higher chances of people clicking on our ads. So once you provide this, you can then provide logo of the business. Over here, if you have any logos, you can choose that and you can provide that up to five logos. And then videos as well. If you have any specific videos of your product, you can upload that also in the ad. Other than this, now, we have to provide the text. So Google will ask us to provide text regarding our headlines. So here we can provide text. Okay. So like this, we can write our headlines. A long headline as well. And then you can give descriptions. In this manner, we can provide all the information. Once you provide your descriptions, then your ad is ready. So you can see this is how the ad will look like, okay, different types. So Google will mix all of the assets together and create these different types of images, image ads for us automatically. And now we can use them to run them on different display network websites and target our audiences. Once this is built out, then we can create the ad. If you want to repeat this and create more ads, you can click on plus New ad and repeat the process. The other option which you get over here is that if you have your ads already created yourself, you can simply upload them. So in this upload option, we just need to be careful about the compatibility. So in case of Google Ads, the image formats which works with Google Ads platform is Jif JPG and PNG formats. And apart from that, the file size should not be more than 150 Kb for the image files. These are all the dimensions which you can get created for your business, and then you can upload your image ads into the campaign. So once this is done, then your ads can run in the campaign. Once the ad is built out, we go to the last part, which is the review part. The review part is where Google is asking us to check the campaign once and see all the details are fine or not. If everything looks fine, then we can move forward. If there are any errors, then we can go ahead and make the changes to that as well. In this manner, they will give us the issue which is happening, and then we can fix that also and move forward, correct the changes, and then move forward and send the campaign for a review again. If everything looks fine to Google, then you can move forward and publish the campaign. Publishing the campaign means this campaign will now go for a checking. Okay? So it is under review now. Okay, Google will take one business day to check our ad, so you can see this is our campaign we have created, which has one ad group, and it has one ad at this moment, which is under review. They take one business day to check our ads, and after which it will give us the status whether it is approved or disapproved. Once the ad is approved, only then the campaign can go live. You can find all your audience content targeting in the campaign in the left panel out here. If you go to audiences, you will see the audience targeting we have done in this campaign. You can make changes to it. You can add more audiences, remove the ones which are not working. Similarly, if you go to content targeting, you will see the content targeting we have used here in this campaign, and you can make changes to that as well. In this manner, guys, we build out a display campaign inside our Google Ads account. I hope this makes sense, and now you understand how display campaigns gets created inside the Google Ads platform. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 52. What is Conversion Tracking & How to setup Conversion Tracking: Hi, guys. Welcome to this session. In this session, we're going to talk about conversion tracking. Conversion tracking is a feature in Google Ads, with the help of which we can go ahead and track our conversions which are happening through our Google Ads advertising. So conversion is going to be an important metric which we are going to track on a regular basis because conversions is the actual sale which is happening on our website. When a user clicks on our ads and lands on our website or landing page and does business with us, that is what we call as conversions. Now, this can be a purchase happening on our website. It can be people filling up a form, signing up a newsletter or registering for a service particularly or subscribing to a channel. So when such desired actions are taken by a user on our website, we would like to record that as a conversion, and that is where conversion tracking feature comes into picture. With the help of this particular feature, we're able to track how many sales or leads did we generate through Google Ads. And that gives us an understanding of whether Google Ads is beneficial for our business or not. So in order to set up conversion tracking, there is a particular Google tag or a code which you get from the Google Ads account, which you need to paste on your website. So once you are on your Google Ads platform, you will get a Google Tag and an event Snippet code, which needs to be pasted on our website at the back end, and that is how we set up our conversion tracking. Once the conversion tracking has been set up successfully, and then onwards, whenever a user clicks on our ads and comes to our website and buys a product from us, it gets automatically recorded inside our Google Ads account. I hope this makes sense, and now you understand what is conversions and what is conversion tracking and how we set it up on our Google Ads platform. Thank you so much, guys, for listening into this. In the next video, we'll see how we can set up a website conversion tracking for our businesses. Thank you so much guys for listening. 53. Website Conversion Tracking: Hi, guys. Welcome to this session. In this session, we're going to see how we can set up website conversion tracking for our businesses. So once we log into our Google Ads account, from there, we're going to start the process. So in order to set up conversion tracking, what you need to do first is you have to define a conversion action. Conversion action is a process by which you are giving information to Google where you define your conversion to Google and based on which, Google will share the Google Tag or the code with us. Once we get the code, we can paste that code on our website. So let's begin, guys. Once we are on the Google Ads platform, we can either go to goals, and in that, we can go to Conversions and summary to start the process, or we can go to this plus Create button option to create a conversion action. Both are going to be the same process. So let's say we are doing it from here, so now we are going to create a conversion action wherein there are four types. One is going to be website conversion tracking where we are setting it up on a website. The second is app conversion tracking where you are tracking conversions or app installs happening or conversion purchases happening inside an app or any actions happening in the app. Third is phone calls, which is phone call conversions where conversions are happening from calls from ads or calls to a number on the website or clicks on a number on a mobile website. And the last option is import, where we can import conversions from accounts outside the Google Ads, which can be Google Analytics or any other CRM tool like Salesforce. So let's see for now, we are going to look at website conversion tracking. So we select that, and then we can select we can provide our website domain. So here, you're going to provide your website domain in this particular manner. And then Google will scan it. So Google will scan it and then give you the steps of doing it. So one option is where we can do it through automatically by providing conversion goal, event type, and the website URL. This is one option. The other option is we can do it manually also by using code where we have to provide all the information regarding our conversion. So let's have a look at this where we can do it manually. So this is a form which we will have to fill. So the first is goal and action optimization. So where we have to define what is a conversion for our business. So Google gives you multiple options for that. So under sales category, you can use purchase, Attuca begin checkout, or subscribe. Under lead categories, you have all these options. And then under more categories, you also have the other options. So now you can select the option which best suits your business. Let's say I am a lead generating website and I want to track that. So then I can choose submit lead form. The second option is conversion action optimization options where we can set up primary action and secondary action. Primary action means this is going to be the primary conversion which is happening on our website. So in my case, for me, the primary action is where people fill up my form. So I'm going to choose that as primary action because that is also used for bidding optimization. Okay? Google is going to the bidding system will optimize this conversion for me in my business. The second reaction is can be another type of conversion wherein we are tracking at two cards. We are tracking, let's say, checkout page. So all these are also another additional conversions which we track, which can become second reaction. These will not be optimized for bidding, as we can understand because they are not our main objective. Okay? So you can define primary and second reaction also over here. Once we do that, then we can give a name to our conversion. So let's say I'm giving this name right now, and then we can assign value. Value is any monetary value which we assign to our conversion. So when this conversion happen, what kind of monetary benefit do we get? What kind of revenue do we generate that we can define over here. In this, Google gives you three options. The first option is use the same value for each conversion, which basically is used when you are into a business of selling one type of product or service. Let's take an example. Let's say I'm into providing gym membership worth 1,000 rupees. So in my case, that's a flat fee which I charge for every membership, for every user. So in such a case, I'm going to use the first option and provide the value of my membership over here. How does it work is? In the next page, we will get the code and then we paste it on the website. So how it is going to track data is, it is going to count the number of memberships which we got in the coming months plus it is going to tell me how much revenue did I generate from those memberships. I will get a clear idea about the number of memberships generated, plus the revenue generated from them. The second option is use different values for each conversion. This is used when you're selling multiple products with different prices. This is used for ecommerce businesses. Let's say I'm selling a laptop for one acropis, I'm selling a mobile phone for 20,000, and I'm selling a book for 100. Then I use the second option. And here we will also get the code in the next page where coder, our web developer needs to add the prices of our products in the code and get it running in the account. And that will give us the same kind of output. It will tell us how many products were sold at what prices. So we'll get a clear picture of that. The other option is, if we are not able to add the prices of our products, we can give a default price over here, which can be a average order value. The third option is don't use a value, which is used when we are a lead generating business and we are not taking any revenue. We are not charging any money from our customers on the website. So in my case, where I'm doing a lead gen website, I can use don't use a value. Then comes count. Count is we want to keep account of all the conversions which are happening. So in this again, there are two types, every and one. Every is used when you are ecommerce business and you want to keep account of every single purchase happening on your website. One is used when you are a lead gen business. You want to keep account of every unique lead, unique sign ups which are happening on your website. So then we use one. So in my case, I'm going to use one. So these are all the details which we fill up on this particular conversion action page, and we can save it. Once you save it, we can move to the next segment, which is going to be where we can get all the code so now you can see we're coming to the Google Tag part where there are three ways of setting up the code. The first is set up with a Google Tag. So if you understand coding, you have done it before, you have a background of doing coding. So you can do it yourself with the first option. You will get the code here when we click on setup and you take the code, go to your website back end and paste. So and the second option is wherein you can email the instructions to your webmaster, which is a case wherein you can send this code to your web developer who can do this job for us. So you can put the email ID of your poder and send it out to him or her. The third option is use Google Tag Manager. Google Tag Manager is going to be another step. If you understand what is Google Tag Manager and know how to use it, you can follow their steps to set up the port. So these are three different ways by which we can set up the code on the website. We just need to select any one of them. So let's say we are doing it ourselves. So now in conversion tracking setup, there are two codes we have to deal with. One is called Google Tag, which goes on every single page of the website. So I'll show you in the next page how it looks like. That's one. The second is event Snippet. This goes only in the thank you page of our website. So this also, we need to keep in mind, we have to paste this as well. So now what we are going to do is we're going to look at each of these one by one. So the first is Google Tag. So when you click on Setup, it is going to give us the access for the Google Tag code. So we can take the code from here or we can use the other steps provided by Google by which we can paste this code. So if you go to Show Instructions, there are two ways of doing it. One is install manually. So this is the code which you can copy. And then go to your website's back end and paste. This is one way. The other way is where you can do it without any code implementation. It is going to be a codless implementation. Google launched this recently to make it all the more simpler for people to set up the code who are not so tech savvy. So you can use this option as well, and very easily by following the steps, you can do it. So in this case, we are going to Google will give you different steps for different CMS tools which you are using content management systems you are using. So a lot of time people build their websites on WIX, Wordpress, Squarespace, Duda, DrupL, there are Shopifi. So there are different platforms on which websites can be built. So for all of them, Google has given different different steps. So wherever you have built your website on whichever platform out of these, you can select your platform and you can follow their steps. So let's have a look at this. In my case, my website is built out on WIX let me show you. So these are the steps which Google is giving me to follow on my WIC account to set up the code. Now if I edit this, I get the other platforms options over here, so I can select from here and choose other platform steps as well. Let's say my website is built out on Shopify. So if I choose Shopify now, these are the steps for Shopify to follow. So like this, you can choose your platform and move forward with that. So let's see this. So what they are asking me to do is first copy this tag ID and then go to my Wix account and go in marketing SEO, go to Marketing Integrations, and in there, go to Google Ads and click on Connect. Okay? So let's do this. So I'm going to go into my WIC account. This is my WIX dashboard, and I'm going to follow the steps as told. So they have asked me to go to Marketing and SEO In marketing and SO, I'll go to Marketing Integrations. In marketing integration, they said, go to Google Ads and click on Connect. So this is Google Ads Conversions. I'll click on Connect and add the Google Google Ads tag. So they have asked us to now paste the tag ID which I copied without AW. So I'll just do that and we're going to save it. The moment you save, it says, You connected Google Ads Conversions to your site. Let's check this guys on the website. So this is my website which I built on WIX, so I'm going to just refresh my website. And now there is a Google Ads code, Chrome extension which we can make use of, which helps us to test how if the code has been pasted properly or not. So this Chrome extension shows us whether the code was pasted. So now you can see the global side tag, the Google tag has been pasted. This is the same number which we had copied in the steps given to us. So now the first step is done. We have set up the Google Tag over here, we come back. And now what we need is the second code. The second code is here, event Slippet. So we're going to copy this and again, go back. Now, the event slippet has to go on the thank you page of our website only because that is what is going to track our conversions. So I'm going to go to the Thank you page of my website, and that is where we need to paste. So let's see my thank you page first. So if you look at my website and we come to the bottom of the page, I have a form over here. So if I go ahead and just do a test form fill up just to show you the thank you page, this is my Thank you page. So this is where the code needs to be pasted. So let's go back to my websites back end, and I can go to my settings where I can go to my advanced settings, custom code. And this is where I'm going to add the events nippet code. You can see this is the code we have tasted now here. Okay. And this needs to be applied only to the thank you page. So I'm going to move it from all pages to choose specific pages, and I'm going to choose thank you. This is my thank you page, and I will apply. I'll just refresh this so that it takes that into consideration, and we will go back to our thank you page to refresh that also. To see for ourselves whether it's working or not. Now when we test the chrome extension and we see here, what we get to see is out here, the conversion tracking code is showing up over here. In this particular manner, you will be able to set up the code for your website through WIX. I hope this makes sense, and now you understand how the conversion tracking setup happens on Wix. Similar will be the processes for WordPress as well, for Shopify as well. I hope this makes sense, and now you know the complete process, how website conversion tracking gets implemented on our account. Thank you so much, guys, for listening into this session, and I will see you in the next video. 54. App Conversion Tracking: Hi, guys. Welcome to this session. In this session, we're going to see how we can set up app conversion tracking inside our Google Ads account. So once we log into our account, we can go to our goals, and in goals, we can go to Conversions summary. And this is where we can create a new conversion action, which can be for app conversion tracking. So in new conversion action, we will get the option for app conversion. So as we spoke earlier as well, app conversions is where you can track app installs or app IApp purchases or in app actions. So here, you will get the option to first link your particular mobile app. So that can be done. You can track your app conversions through Google GFOurPperties, Firebase, or Google Play. So let's say in Google Play, I want to do app installs as the tracking I want to do. So I can choose installs. And now I create a conversion action. So this is where I can create it out in this particular manner, give it a name as well. And then I have to link my app over here. Okay? So once I link my app, then I can assign a value to this action. If I consider that app download will be resulting in any revenue, I can do that, or else we can say don't use a value and we can create this particular conversion action. So this will now track all the app installs which are happening inside our account through Google Ad, click. This is how an app conversion tracking is going to work for us, and we will be able to know how many app downloads we are getting through our Google Ads advertising. I hope this makes sense, and you now understand how app conversion tracking works. Thank you so much guys for listening into this, and I will see you in the next video. 55. Phone Call Conversions: Hi, guys. Welcome to this session. In this session, we're going to see how we can use phone call conversions on our Google Ads account. So once we log into our account, we can go to our conversion action or in the conversions goals page, and we can create a new conversion action. And this can be for phone calls. So in phone calls conversions, we are basically tracking conversions happening over a phone call, okay? It can be for calls to a number on our website, or it can be clicks to a number on our mobile website. Let's see this. So the first option is calls from ads using call extensions or call Ole ads. So this is a case where we create a call conversion action, and then we link it to our call ad or a call extension. So how it is going to work is, when people see our call extension under the ad and they click on it and they make a call to us and they have a conversation with us. And if it turns into a lead and it goes on for a certain duration, we can consider that as a phone call conversion. So once you choose this option, you can continue further and fill up the form the conversion action form where we go ahead and give it a name in this particular manner. And then we can add a value to this conversion if it has any value specifically, so we can give that as well. And then we can give it a count as well if you want to keep account of all the phone call conversions happening. And this is where you define the call length. So the call length is going to be the way we are going to count a conversion. If the call goes on for minimum to this amount of length of duration, then that can be considered as a conversion. So let's say, according to our business experience, we can define the call length. So let's say I'm saying that if my call goes on for say 2 minutes, then that can be considered as a conversion, so I can give 1/22 and create this conversion action. So this will now track all the phone call conversions. So we have created this phone call conversion fab 28. Once this is created, what you can do is you can now link this to a call ad or a call extension. So let's see that as well. So you can go to the assets and we can go to a call extension. And you can edit a call extension and link that specific extension, the phone call conversion out here. So you can see phone call conversion, fab 28, this is what we created. So I'm linking this conversion action with my call extension. So this will now track the conversions which we want to do. So this is how a phone call conversion gets tracked and gets reported inside our Google Ads account. I hope this makes sense and you understand now how you can track your phone call conversions as well for your business through Google Ads platform. Thank you so much guys, for listening into this session, and I will see you in the next video. 56. Import - Google Analytics: Hi, guys. Welcome to this session. In this session, we're going to see how we can use the import option in conversion action on the Google Ads platform. So once we log into our account, guys, we can go to goals and conversions where we can start creating a new conversion action. So when you start creating a new conversion action, you get the Import option, which allows you to import conversions or goals from accounts outside of Google. So let's say you're tracking conversions through Google Analytics. So then you can go ahead and track those and you can import those into Google Ads from here. So you can choose Google Analytics GA four properties, and you can do it through for web or app out here. Or else if you've done Google Analytics, UA, Universal Analytics, the previous setup, so you can choose that option also. The other options which you get here is third party app Analytics or other data sources like Salesforce or Zoho ZAPR, all the CRM tools, which you can get your conversion tracking from here as well. So these are the options which you will get out here and you can choose, let's say, GA four property for web, and you can get the particular goal reflecting out here once it is imported from Google Analytics into Google Ads, and you will be able to select it out here and use it for tracking conversions inside Google Ads account. That is how Import option can be utilized guys for tracking conversions, which have been defined outside the Google Ads account on other accounts like Google Analytics. I hope this makes sense, and now you understand this feature, how you can make use of it. Thank you so much, guys, for listening into this session, and I will see you in the next video. 57. Measurement Attribution: Hi, guys. Welcome to this session. In this session, we're going to talk about measurement attribution, which we can use in our Google Ads platform. So attribution models are going to be different types of models which we can use, which also goes ahead and analyzes the conversion data. So what it does is it looks at a user's journey from the beginning of the first ad interaction till the last ad interaction before which a conversion happens. So this analyzes the complete user's journey to understand why the conversion happened and based on which it attributes the credit of the conversion to a particular ad interaction. So you will be able to analyze this whole analysis of the conversion data in the attribution section. To access this guys, we can go to the goal section where we can go to measurement, and under measurement, you have attribution. So this is where the data will be shown to us. So currently, the attribution models which we can use in Google Ads is going to be last click and data driven. Last click attribution model means, wherein Google says that the complete credit of the conversion should be given to the last ad interaction which user had because that is what led to the conversion after it. So that is a last click attribution model. And then there is data driven attribution model as well, wherein the Google algorithm looks at our conversions data and understands how to attribute the credit of the conversion based on the various user interactions which has happened with our ads. So here you will be able to see the path analysis, device analysis data of our conversions which has come in. Also, you can see the breakup of our conversions by devices out here. Top assisting campaigns will be shown up out here. You can see the conversion path as well that how did the conversion happened from which devices, which campaigns Google went from one campaign to the other and through which ads the conversions came in. The path metrics will also be shown to us wherein we can see the days to conversion from last interaction, how many conversions came from there and so on and so forth. Assisted conversions can also give us some information about which were the assisted conversions or the assisted a interactions which led to the main conversion. Other than that, we also get to see model comparison wherein you can compare the last click attribution model with data driven attribution model out here and see which one works better for your business. Then the last is switch to data driven attribution, wherein Google wants us to use data driven attribution because it's algorithm based, and it is much more accurate in telling us which ad interactions really contributed to all our conversions. So these are all the kind of data which we will get to see in the attribution section in the measurements column, guys. I hope this makes sense, and you now understand how to make use of this information. Thank you so much, guys, for listening into this session, and I will see you in the next video. 58. Remarketing Overview: Hi, guys. Welcome to this session. In this session, we're going to talk about remarketing. Remarketing is a strategy which we can use over here in Google Ads as well, in which we can follow our users who come to our website, they check out our products, and they don't purchase anything and leave. In such a situation, we can run remarketing ads to follow these people on other websites which they go to, and we try to show them our ads, to entice them and influence them to click on our ads and come back to our website and do business with us. That's the basic concept of remarketing, which we can do out here. Remarketing turns out to be quite a strong marketing strategy because we are trying to show our ads to people who had shown interest in our business in our website by coming to our website and checking out our products. So with remarketing, a lot of businesses generate a huge amount of revenue as well. Almost, you can say, the Ecommerce businesses generate approximately 30% of their revenue from remarketing ads. Now, in order to set up remarketing, there is going to be a Google tag, which Google provides us with which we take from the Google Ads account, and we paste it at the back end of our website on all the pages where we expect people to come and check out our products and services. This code is able to capture the IP address or the cookie of the user who comes to our website. So once we capture the IP address or the cookie, we are able to link this to our remarketing ad so that the ad can follow these people on other websites which they go. Now, one more thing which we need to understand with remarketing is we can only follow users on websites which are within the Google Network. We will not be able to follow them on other websites which they go to. Let's say if they go to a website which is LinkedIn or Facebook or Instagram, then these ads will not work over there. So remarketing is going to only work within the Google Network websites. Another part is, it is not going to be a case that once we start collecting IP addresses and we collected, let's say, a few IP addresses, the ad will start following them. We have to collect a significant amount of IP addresses only then the campaign will start running. So if we are running remarketing in the search network, then we require a minimum thousand IP addresses collected. And if we are doing remarketing in the display network, then we require a minimum of 100 IP addresses. And that is how we can run our remarketing campaigns on the website. I hope this makes sense, and now you understand what is remarketing and how we can set it up. In the coming videos, we'll talk about how we can create a remarketing list or an audience manager, and then we'll see the complete process of how we can set up a remarketing campaign. Thank you so much, guys, for listening into this session, and let's go to the next video and watch the other remaining part of it. Thank you so much, guys. 59. Audience Manager: Hi, guys. Welcome to this session. In this session, we're going to talk about the audience manager. Like you spoke in the previous video, in order to create a remarketing campaign, what we require is to first build out a remarketing list where we are going to collect all the IP addresses or cookies of people who visit our website and don't do business with us. So that is possible through audience manager wise. So in audience manager, we will create a remarketing list which will generate the code for us, and then we are going to paste the code on the website, and that is how we can go ahead and build out the remarketing list for collecting all the IP addresses. And then we will move forward to link this remarketing list with our remarketing campaign. So let's see this guys. So once we are inside the account, we can go to Audience Manager through tools, and in tools, we'll go to shared library and where we can find audience manager here. So from here, we can create a remarketing list, guys. With this plus button, as you can see, it says create remarketing list. We're going to do it for website visitors, people who visit our website and don't purchase or do business with us. So it is going to be a very similar process just like conversion tracking, where we have to fill up a form and that will generate the code for us. So here we can go ahead and give a name to this. Let's say I am into a business of selling Mac laptops, and I want to follow those people who check out my Mac laptops but don't purchase and leave. I'm giving it a name in that particular manner. Then Google is asking, what who will be the segment members? Means what kind of users I want to track. So I'm selecting visitors of the web pages. Means people who are visiting my McPage of my website, I want to follow them. Then comes action. In action, we can refine the action and we can talk about we want webpage visit to happen on specific page URLs. So here you can give your page URL. So in my case, I will give the page URL of my MAC page. In this manner. And then I can create this segment. So now I'm creating a remarketing list specifically for the MAC page URL, where people come and check out my MAC laptops. And this particular segment will only collect IP addresses or cookies or people visiting my MAC page. And this will then be linked to a campaign with a remarketing ad. So now we have created the segment So this is the segment we have created guys, which will start collecting IP addresses or cookies of users for the Mac page. If we go inside, we can see the details of it as well out here, okay? And now, if I want the code of it, I can go to your data sources where I will find a Google Ads tag. So this is the Google Ads tag, which we need to paste at the back end, which will do the job for us. So if you go to the details of it, we can go to the age setup instructions and tag board. And this is where you will get three different ways again to paste the code. This is exactly same as the conversion tracking setup we had done in the previous videos which we saw. So here, if you go to install the tag yourself, you can do it yourself, so Google will give you the code. This is the exact same code, guys, which we used in conversion tracking. So if you have set up your conversion tracking and this code has already been pasted on your website, you don't have to repeat this process again. You just need to create the remarketing list which we did and link it to the campaign. If conversion tracking setup is not yet done, then this code needs to be pasted on our website. So once you have this code pasted on the website, all we have to do is link our remarketing list with the campaign which we build up. In this way, guys, we use the audience manager to create a remarketing list for our business, which is then used for following people who come to our website and don't do business with us. I hope this makes sense, and now you understand how to make use of the audience manager to build a remarketing list for us. Thank you so much, guys, for listening into this session, and I will see you in the next video. 60. REMARKETING CAMPAIGN CREATION: I Hi, guys. Welcome to this session. In this session, we're going to see how we can create a remarketing campaign inside the Google Ads platform. So once we log into our account, we can start building it out. Okay? So as we saw in the previous videos, we have built a remarketing list already. So now what we required to do is we can build a search campaign or a display campaign. Both can be created, and we just need to link that remarketing list with the campaigns which we built right now. So let's begin, guys. We're going to start with a display campaign setup first. So we're going to create a new campaign. Now remarketing is mostly for sales. We can choose sales as the campaign objective. And we're going to create a display campaign. You can give your websites, URL out here, and then we can give it a name as well. And build out the campaign. So the process is going to be exactly same like a normal display campaign which we have been doing so far. So you give your location targeting, you give your language targeting as well in this manner. And then you can give the budget for the campaign how much you want to spend on the campaign on a per day basis, on an average. And then we can select the bidding also for the campaign and move to the targeting section. In the targeting section, we are going to add the particular remarketing list which we created. So let's see this. For that, we can go to audience segments and we are going to go to Browse. In the Browse option, if you see the fourth option is how they have interacted with your business. This is what is remarketing, right? People interact with our business, our websites. So you choose that and you can choose website visitors here. If you remember in the last video, when we were creating the remarketing list, we chose website visitors there. So when you select this, you will find the remarketing list which we created in the last video. So this is what it shows here. You can just select it and move forward. So this is the linking which we have done now of the remarketing list which we created with this display campaign. Now the process is similar, which is we just need to go ahead and build out the ad for this campaign, which will follow those particular users. So you can add your images in this particular manner. You can also add logos. You can add any videos for your business, and then provide your headlines and text. In this particular manner, we can give the particular headlines in this way. We can add the descriptions and create our ad. So this is our display remarketing campaign, which is getting created, wherein we are able to follow our users in the display network. So once they come to our website, they check out our products and don't purchase, and now if they go to any display network websites, we will be able to follow them with our display ads or image ads. So this is a display remarketing. In the same manner, now you can also create a search campaign. The search remarketing campaign will follow our customers in this search network, which is a case wherein people come to our website, they check out our products and not purchase. And after that, they might go to google.com to search for the sale product, and that is where you follow them with a TextaD. So let's see that guys. So you create a sales campaign. But this time, our campaign type is search because we want to create search remarketing. You can choose our website URL out here and give it a name. And build out the campaign. You can choose your bidding and then choose your network. We only want to focus on the search network. You can choose your location targeting as well and then choose your language targeting. And now if you see audience segments, this is where, again, you will get the option to link your remarketing list with this search campaign. So the process is exactly the same. You go to Browse, you go to how they have interacted with your business, and now we are linking that same remarketing list with this search campaign. So once you do this, you can now move forward and finish the campaign creation. As per your requirement, you can build out the ad, give your keywords, add all the headlines to it, and create the texted. So this is becoming a search remarketing campaign which we are creating at this moment. I'm giving the average daily budget for the campaign out here, and we can set up the campaign. Once the campaign is approved by Google, then the ads can go live. So in this manner, guys, we can build out remarketing campaigns, which can be search remarketing or a display remarketing, and we can follow our users in the search and the display it. I hope this makes sense, and now you understand the complete process, how these campaigns can be built out. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 61. App Users: Hi, guys. Welcome to this session. In this session, we're going to talk about app users, which we can also target in the remarketing section. So with app users, what we can do is people who have downloaded our app, when they go to our app, they check out our products and services and don't purchase anything and leave our app. In such a case as well, we can follow them with our remarketing ads. So that becomes app users remarketing option. So let's see these guys how we can make use of it. So once we are inside our account, we can go to the tools section, and in tools, we can go to shared library in Audience Manager. So in audience manager, we can create a remarketing list, which is specifically for app users. So here, we can give it a name in this particular manner. And then we can link our app to this particular campaign. So in order to do so, you'll have to first link your account Google Ads account with your Google Play account, and then we can link our app over here. Once the app is linked, then we can create this remarketing list, which can then be linked with any search campaign or a display campaign to follow them with our search or display ads. So this is how we can do app remarketing, which is basically following those users who have downloaded our apps, but then they don't do business through our apps. They don't buy or purchase products from our app. So in such a case, we can run a remarketing for them. I hope this makes sense, and you now understand how app remarketing happens on Google Ads platform. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 62. Youtube Remarketing: Hi, guys. Welcome to this session. In this session, we're going to talk about YouTube remarketing. So YouTube remarketing is a concept wherein, let's say we are also running a YouTube channel regarding our business, where we post a lot of video content about our business, our products and services. So what we notice is that a lot of people come to our YouTube channel and watch our videos. However, they don't go to our website later on to do business with us. So in such a case, we can run YouTube remarketing campaign as well, wherein people who engage with our videos, we can follow them with our ads as well. So over here, we build out a YouTube remarketing list in which we are going to collect the IP address users data of people who engage with our videos, and then we link this to our search or display campaigns where we can follow them with our ads. So let's see this guys, how we can create it. So once we are on our Google Ads platform, we can go to the tool section in shared library and go to Audience Manager. So in Audience Manager, we can create a new remarketing list for YouTube users, people who interact with our videos. And here, we can go ahead and give it a name. Let's say, YouTube users. And then we can link our YouTube channel to this particular remarketing list in this particular way, and then we take the action. So what exactly do we want to define as an action, which can be people who are interacting with our videos, videos as ads or any particular videos as ads. We can do that also. Or let's say they're just interacting, viewing our certain videos or any video. So we can define different types of action over here and then follow them with our ads. So this is becoming a video remarketing segment which we have created now, which can then be linked to any search campaign or a display campaign, and we can follow them out there. So how it is going to look like is when we go to, let's say, any particular display campaign, let's say we are in the display campaign, and we go to the audiences section where we want to use this particular remarketing list. So we can go to audiences and we can edit the audience, and we can add this particular audience out here. So what will happen is we will be able to follow them, follow these users with our display ads, and we can show our ads to them. So here we can go to browse where we are going to look at how they have interacted with our business, and you're going to choose YouTube users over here. So when you choose YouTube users, you will see the one which we created over here as well, which is YouTube specifically. Okay, so this is the one which we created Fab 28. So now we have linked the YouTube remarketing list to this display campaign to follow these users with our display ads. So this is how YouTube remarketing can work, wherein you can follow customers who engage with your videos of your YouTube channel, and you can show them your display ads related to your product and service, or it can be search ads as well. I hope this makes sense, and now you understand how YouTube remarketing works. Thank you so much guys for listening into this session today, and I will see you in the next video. 63. Customer List: Hi, guys. Welcome to this session. In this session, we're going to see how we can make use of the customer list feature in remarketing. So customer list is basically the customer's data, which we have got from our business, which we can also use for remarketing purposes. So a lot of businesses who are ecommerce business have a lot of their users data, like their email addresses, first name, last name. So if you have that kind of information of your customers, we can use that as well, and we can upload it at the back end of Google Ads to follow them with remarketing ads. So when people will be logged in with those email addresses on the Google Network, we can target them with our ads. So let's see this guys how we can make use of customer list. So once we are inside the Google Ads account, we can go to the tool section in Audience Manager. And with this plus button, we can make use of customer list feature. So now, there are two options by which we can make use of this. One is, we can connect a new data source. So there can be various platforms like Amazon Redshape, Amazon S three, Google BigQuery. So these are different platforms which you can link and get your data from here. That is one. The second option is you can upload your file manually. So wherein Google will give you a particular spreadsheet, a template, a CSV file in which a particular format will be given, in which you can upload the email addresses, phone numbers, and mailing address of your customers. And then you upload this sheet at the back end and we will link this to a search campaign or a display campaign to follow those users with our search or display ads. That is how customer list feature can be used guys for remarketing purposes. I hope this makes sense, and you now understand how this feature can be utilized to show ads to our own users. Thank you so much, guys, for listening into this session, and I will see you in the next video. 64. Custom Combinations: Hi, guys. Welcome to this session. In this session, we're going to see how we can make use of the custom combination feature in remarketing. So custom combination is a feature by which you can combine multiple remarketing lists as well and follow those users. So this is a scenario wherein, let's say I'm into a business where selling two products, product A and product B. So I have created two separate remarketing lists for them. One remarketing list is for people who are checking out my product A, and the other remarketing list is created out for product B. But then there can be a third kind of a user who might be checking out both the products. So for them also, I should have another remarketing list created. So that is where custom combinations comes into picture where you can combine existing remarketing lists for multiple touch points. So wherein people are checking out multiple products, you would like to create a dedicated remarketing list for that as well. So let's see these guys how you can create this particular feature. So once we are inside the Google Ads account, we can go to the tool section in Audience Manager, and we can go to Custom combination. In custom combination, you can first give it a name. And then we can create those combinations. So let's say I want to combine the website visitors, people who visit my website, and combine that with also people from customer list. So this is the combination which we are creating with an A function. So like this so this will be a user, a remarketing list created for those people who come to my Mac section and also they fill up my form. So those will be the users I'm going to follow with for my remarketing campaigns. So this will become a specific kind of a remarketing list which we have created now, and this can be linked with a search or a display campaign. Let's see this guys. So once we go into any campaign, let's say we are doing it in a display campaign. We can go to the audiences section where we can combine this. We can edit that audience segment. And we can go to the remarketing section for this, which is what we get as the fourth option, how people have interacted with our website, so we can go through that option. And in that, it will give us the custom combination options to select from. So once we get that option, we can go ahead and select it in this particular manner. Let's have a look at it. So we can go to how they have interacted with our business, and now you can see custom combination. So this is where you can select it. It will reflect out here, and then you can select it over here and save it. So in this way, guys, we are able to go ahead and make use of the custom combination feature which is available, which allows us to combine existing remarketing list and follow such users who check out multiple products on our website. I hope this makes sense, and you understand how you can make use of this feature as well in your campaigns. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 65. GA Remarketing: Hi, guys. Welcome to this session. In this session, we're going to see how we can make use of the Google Analytics data to do remarketing on our users as well. So now you also have the option where you can link your remarketing list property, the Google Analytics property to your Google Ads, and you can get your users data from there, which you can use for remarketing purposes. So through this, you will be able to create a remarketing list of your Google Analytics users, and then we can link that to a search display campaigns to follow them with our ads. So let's see this guys. So once we are logged into our account, we can go to the tool section in Audience Manager. And now with this plus button, we can go to Google Analytics and we can go ahead and link our Google Analytics property out here. Once you link your Google Analytics property, you will be able to import the people or users from Google Analytics property and create a remarketing list of that. And then that remarketing list can be linked to a search or a display campaign to follow those users with search and display ads. This is how we can use analytics data as well for remarketing, guys. I hope this makes sense, and you understand the plus point of using this also. Thank you so much guys for listening into this session, and I will see you in the next video. 66. Lead Form Segment: Hi, guys. Welcome to this session. In this session, we're going to see how we can make use of the lead form segment feature in remarketing. So lead form segment is going to be a feature wherein we can also remarket to people whose leads we have generated and collected. So like we spoke about in lead form extensions, where we are able to collect the leads by creating that extension, we can make use of those lead forms as well here, and we can create a remarketing list of that. So this remarketing list will collect the data of all those people who fill up our lead form extensions, okay? People who are filling up the form and submitting their details, that data is what we are going to use here to do remarketing. We create this remarketing list, which will collect all the leads data of users filling up the form, and we're going to link this remarketing list with a search or a display campaign to follow them with our ads. So let's see these guys how we can make use of this feature. So once we log in to our Google Ads account, we can go to the tool section in the audience manager, and we can create a new remarketing list, which can be for lead Form segment. So when you select this, you can give it a name and now Google will show you all the lead forms which we have created so far, which are used for extensions for the lead form extension. So you can select any of these if you want to in this particular manner, and then you can go ahead and create this particular remarketing list. Once you create this remarketing list, this now can be linked to a specific search campaign or a display campaign, and you can follow these users with your search or display ads. That is how a lead Form extension can be also used for remarketing, and we can show our ads to them. I hope this makes sense, and you understand how Lead Form segment works. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 67. Youtube Overview: Hi, guys. Welcome to this session. In this session, we're going to talk about the YouTube advertising, which we can do on the Google Ads platform. So YouTube turns out to be a very big video sharing website which was formed in 2005, and it got acquired by Google in 2006. So as we understand that YouTube is the second largest search engine or a video search engine in the world. So because of which, it gets a huge amount of traffic to its platform on a regular basis. Huge amount of people, we can say like 2 billion people monthly users it gets since 2020, and that is ever growing. So huge amount of customers come to YouTube on a regular basis to watch video content on this platform. And that is why it becomes a great platform for marketing purposes as well. We can run a lot of different types of video ads and show it to our users, customers over here and try to generate lead, sales, conversions from it. Over the period of time, the advertising budgets on video campaigns have also grown on a drastic way because of the kind of returns which people businesses have seen through it, because here, the user engagement is higher and we are able to showcase our products and services in a much more effective manner. So when we look at creating video campaigns, YouTube video campaigns on the Google Ads platform, there are some prerequisites or requirements which we need to be fulfilling. So the first is, you need to have a YouTube account or a channel because of the reason that here, we will be uploading video from the YouTube channel only. So when we start building out the video campaigns and we come to the ad creation section, Google will ask us to provide the YouTube URL of the video ad. So because of which, you need to have a channel already in place on which you have already uploaded your video ad so that we can use the YouTube URL of it in the ad creation process. So also, we would need to link our channel with our Google Ad so that we are able to seamlessly create different types of campaigns on this Google Ads plat. Now, in video campaigns specifically, there are different types of video ad formats which we will be able to create out here. So there are four major types of video ad formats which we can create here. The first one is the Sipable in Streamad. Let's have a look at this guys. So when we go on Google, must have seen these ads earlier also. These ads come in before a video content starts while the video content is going on or at the end of the video content with a Skipad option. This is what we are referring to as a skippable in Stream ad, which we can create on the Google Ads platform and run in the video campaigns. It also appears outside the video content as well outside the YouTube platform on other video content websites. That's the first one, guys. The second one which we can create here is a non skippable in Stream ad, which is a 15 seconds non skippable ad, which is also possible, which is going to be ad format, which is primarily used only for branding and awareness creation. So when we are a new company and we want people to know about our business, that is when we can run such an ad, and it appears on YouTube and outside YouTube as well on other video content websites. Does not come with a skipad option. It is only going to be up to 15 seconds, and it appears before the video content starts while the video content is going on or at the end of it. So that's the other type which we can create here. The third type is going to be in feed ads or what we also used to call it as Video discovery ad. These ads you must have seen, they appear on the search page of YouTube in this particular manner. When we are searching for any videos on YouTube, they will appear on the search page on the top of the page where half of it is video and half of it is text. So Google has taken the video and the text, and they put it together and they call it in feed ad. When you click on the video part, it opens in the new tab and runs the video ad. If you click on the text part of it, that takes you to the website. This ad format is primarily used for product and brand consideration. This is the second phase of campaigns which we run wherein we want to show our ads to people where we want them to try out try out our product, consider buying from us or checking out our website. You will find such an ad appearing on the search page of YouTube and also on the watch page of YouTube. When you are watching any videos on the top right corner in this manner, the ad can come. So that's going to be our in feed ad. And then the last one which we get to create here on the Google Ads platform is the bumper ad, also. These are going to be 6 seconds non skippable ads. Which are again, used only for branding and awareness creation. You can run them for launching new products for a new brand, which is starting in the market. Okay. And this ad appears on YouTube before any video content starts while the video content is going on or at the end of it. It can also appear outside YouTube as well on other video content websites. The sole purpose of this ad is primarily to drive a lot of branding awareness for the business. So these are the four major types of ad formats which we will be able to create inside the Google Ads platform. In the coming videos, I will show you how each of these can be built out into a separate individual campaign, and we'll go through that whole process in a practical manner. I hope this makes sense, and now you understand the YouTube advertising, which we can do on Google. Thank you so much, guys, for listening into this session, and I will see you in the next video. 68. YOUTUBE INSTREAM AD CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a skippable in Stream ad campaign inside the Google Ads platform. So once we log into our account, guys, we can start building out this campaign from the campaign stab or from the overview page. So we can build a new campaign from here. Ideally speaking, and we can start it with a plus new campaign. So the first thing which we will have to do is to select the campaign objective. Now, a skippable instream ad can be used for sales, leads, website traffic, or brand awareness purposes. So you can choose any of these options. So let's say I'm doing it for lead generation. And then we can select our campaign type, which is going to be video. And now we can start building this out by giving all the details of the campaign. So to start off with, we will have to provide the name of the campaign first. And then we can do our location targeting, which is standard like any other campaigns we have done so far. So you can do various types of location targeting, which can be at a country level. It can be at a city level or a state level as well. We can do a city as well. We can also do Pincode targeting. If you want to do radius targeting, that is also possible out here. So we can do all these location targetings in the campaign, and then we can choose our language in which language our customers speak, so we can add that also. Then we can select our bidding strategy. Since this is a leads generating campaign, so the bidding strategy can be maximize conversions, and then we can set the budget. Now, since it's a VTO campaign, Google allows you to set up budget in two different ways. One is a daily budget, which is the average amount of money which you are willing to spend on this campaign on a per day basis, and the other one is campaign total budget, which is a lifetime budget. It's the lump sum money which you allocate to this campaign to be utilized for. So you can choose any one of these options. Let's say we are doing campaign total budget. So we can specify the total budget assigned to this campaign. And then we can define our start and end date. So we can give our start and end date in this particular manner. And then we move into the ad group level where we can name the ad group. In the AD group level now, we can give our audience targeting. We can do our audience targeting, which is same like what we had seen in display campaign. So we can create a new audience and we can give it a name as well. We can add different types of audience targeting over here. So which can be affinity in market, live events. All those options are available. So in market audiences, life events, we can select detailed demographics as well. Okay? Okay, which can be done as well. And then we can also do affinity audiences also. Okay? So apart from this, we can also do demographic targeting where we can do demographics based on age, gender, parental status, household income. Once you give your audience targeting, then we can save it and we are moving to the ad creation part where we can attach our video ad first. So in order to run a video campaign, guys, this is a mandatory requirement that the video ad which we have created needs to be uploaded on our YouTube account so that we get a YouTube URL of it. And that can be attached here to create the ad. So here, you're going to provide the YouTube URL of your video ad, of your product, and you will attach it. So I'm assuming a particular video as our ad for now, so this is how you can just attach your video and make it an ad, and we can give the rest of the details like Final VRL the landing page, which we can provide. And then we can also give a call to action. By now, shop now. We can provide that. We can give headlines. In this manner, we can write our headlines and descriptions. And now the ad is ready. We can see how the ad is going to look like on a mobile device on desktop and on TV as well. This is how the ad is going to come up on YouTube and outside YouTube, it is going to appear in this man. Once the ad is built out, then we can move and we can create the campaign. This is a skippable in stream ad campaign which is getting created. Now the campaign will go for a checking. Google will check our ad, so you can see this is our campaign with One ad group and which has one ad, which is under review. So the ad is going to be remaining under review for one business day. And once Google approves our ad, only then the campaign can go live. I hope this makes sense, and now you understand how a skippable instream ad campaign gets created on the Google Ads platform. Thank you so much guys for listening into this session today, and I will see you in the next video. 69. IN FEED AD CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we're going to see how we can create the IFD AD campaign inside the Google Ads platform. So once we log into our account, guys, we can go into the campaign and we can start building out this campaign specifically from the campaigns page. So we can create a new campaign altogether. And we can start with the selection of campaign objective. Now, in order to create in feed ad, we would need to select the particular campaign objective as awareness and consideration in which we are able to build this out. So we can choose that and we can choose the campaign type to be video and now for this, specifically, what we are looking at is video views because that will help us create in feed. So we can choose the campaign sub type as video views and start building out this campaign. So we can give all the details like the name of the campaign first. And as you can see, the bidding strategy for this is going to be CPV, cost per view. So we are going to pay a cost for every view which we get on our VDO ad. Then we can set the budget, which can be a daily budget or a campaign total budget or a lifetime budget which we can give in this manner. And then we can give the start date end date of the campaign. Once we give the start date end date, then we can see the networks as well where the ads will appear. So the ad is going to appear on YouTube and Google, which is on YouTube, specifically YouTube videos, Channels, YouTube home page, and YouTube search results. Apart from that, it is going to appear on Google partner websites which are video partners on the Google Display Network. Then we can do our location targeting, so all kinds of targeting which can be country level, state level, city level, ZIP code, radius targeting we can do out here. Once we do our location targeting, then we can add our language targeting as well, language targeting, which we want to do. And then finally comes the ad group level creation where we can name our add group and provide our audience targeting out here. As you can see, we will be able to do audience targeting and we can do content targeting as well. So we can do that here. Let's say we are adding some demographics. Let's say we are also adding some affinity audiences out here. Once you add your audiences, then we can go ahead and attach our video specifically. So let's say this is our video which we are selecting at this moment. So this ad will come in three different formats. So you can see it will come in an in feed video like this. It is going to come as an in stream in this manner. Also, it's going to come as a shorts video ad in this particular way. So this is how the ad is going to come in all the formats on mobile, laptop, and on TV. Once the ad has been added to the ad creation section, we can provide the rest of the details like our final URL. And we can give a call to action as well and provide other headlines and descriptions. Once we provide all the headlines and descriptions, then the ad gets created completely. Okay. And then finally, we can give the CPV bid as well, at the end, the amount of money which we will be paying for every view. Once we provide that, we can create this campaign, and this campaign will now go for a checking. Once Google approves our ad, then this campaign can go live. So this is going to be a IFID ad campaign which we have created in which we have an IFID ad running. This is going to be the ad, which we can see and we can preview the ad as well. You can see this is how the ad is going to appear in Infid video as well. You can see it in this manner. If you want to make changes to the ad, you can do that later on also. Also, you can make changes to the audience targeting the content targeting which has added out here. I hope this makes sense, and now you understand how IFD ad campaign gets created inside the Google Ads platform. Thank you so much, guys, for listening into this session today, and I will see you in the next video. But 70. BUMPER AD CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a bumper ad campaign inside the Google Ads account. So once we log into our account, guys, we can start building this campaign from the campaigns page. So we can start building a new campaign. Now, bumper ad campaigns are primarily created only for branding purposes, awareness creation purposes. So we're going to select the campaign objective as awareness and consideration where we can going to create a bumper ad for video. You can choose video over here. Now, this is majorly for awareness creation, so we are going to optimize this for video reach. Wherein we are going to pay for specifically for impressions out here, and now this is going to be a bumper ad which we're going to create, which is going to be efficient reach which we are going to select out here. So once you select these options, we can start creating this campaign, starting off with the first thing, which is the name of the campaign which we can give. And then we can also choose multiformat ads, which will help us to reach more unique users if you want to. You can see the bidding strategy is CPM cost per thousand Impressions bidding. We can then set the budget of the campaign. We can give a daily budget or a campaign total budget out here. And then we can give a start date end date of the campaign. Once we provide that, we can see where all the ad is going to appear on the Google Network, which is going to be on YouTube and Google TV as well. Apart from that, it appears on Google Partner websites, video partners on the Google Display Network. And then we can do our location targeting. So location targeting can be of various types, which can be at country level, state level, city level. You can do radius targeting. You can also do Pinpo targeting. All of that is possible. Then we can select our language targeting. Google provides us with various language options which we can select for. Then finally, comes the ad group names. We can give a name to your ad group, and then you can define your audiences or pontent targeting. Let's say we want to target these ads for Pontent targeting, we are going to choose some topics from here. In this manner, you can choose your topic targeting. And once we do this, then we finally come to the ad creation part. Now, a bumper ad campaign, as you know, is a 6 seconds video ad, which we can create with it. So make sure the video which add you're going to attach over here is of 6 seconds or less. If you attach a video ad of more than 6 seconds, it will end up creating a different ad type altogether. Okay? So we have to select a 6 seconds video and attach it over here. I'm just going to choose one option in this manner. You can see now this is going to be a bumper ad which we are going to create out here. We can provide the final URL as well. We can also give a call to action and provide our headlines in this particular manner. And we can also give some description. This is how the whole ad gets created, and you can see how the ad is going to look like on mobile, desktop, and on TV as well. On the ad is built out, the last thing which we do is we provide the CPM bid which we want to pay for this campaign, and we can create the campaign. This will now go for a checking. Once it is approved by Google, then the campaign can go live. You can see this is our bumper ad campaign which we have created now, okay? And once it is approved, ad can run on the Google Display Network on Video Network as well. I hope this makes sense, and now you understand how we can create a bumper ad campaign on the Google Ads platform. Thank you so much, guys, for listening into this session, and I will see you in the next video. 71. 15 SEC NON-SKIPPABLE AD CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a 15 seconds non slippable ad campaign on the Google Ads platform. So once we log into our account, guys, we can start building out this campaign from the campaigns page. So a 15 seconds non skippable campaign is used for branding and awareness creation. So we're going to choose brand awareness and consideration out here, and we are going to create a video campaign. Now, in this case, since this is for branding and awareness, we are going to pay for video reach in impressions. And in this, we are going to select the second option, which is non skippable reach, which is going to help us create a 15 seconds non skippable in stre Man. So this option we have to select, and then we can move forward to create the campaign. So we can start with the campaign name which we can give out here. And you can see the bidding strategy has become CPM bidding cost per thousand Impressions. We can give our lifetime budget or campaign total budget out here. We also get the option for a daily budget. Then we can schedule the campaign. We can give the start date and date, and you can also see the networks where the ad is going to appear. The ad is going to appear on YouTube, Google TV and also on video partners on the Google Display Network. Other than this, we can also set our location targeting, which can be of various types. So you can do a country level targeting, state level, city level, Pin pot level and radius targeting as well out here. Other than that, we can also give our language targeting here, and then we can name the AD group in this particular manner. In the ad group, then we can do our audience targeting and content targeting. Let's say we are doing some audience targeting, which is going to be around detail demographics. Once you do your audience targeting, then we can finally attach the ad over here. We can attach the ad like this. This is going to be a non skippable in Stream ad, as you can see, 15 seconds and we can provide all the other details like the final URL, the landing page. We can also give up call to action by now button over here and provide a headline as well. Once we provide this, then finally, we can give CPM bid for this as well and create the campaign. This is going to be a 15 seconds non stippable ad campaign, which is used for branding and awareness creation. As you can see, we have build out this campaign with one ad group, and it has one ad in it, which has gone under review. So Google will take one business day to check our ads. And once the ad is approved, then it can go live. After the campaign goes live, you can also make changes to the campaign. You can change the audience targeting, content targeting. You can also add new ad creatives to the campaign as well. So all those modifications will be possible. I hope this makes sense, and now you understand how to create a 15 seconds non spippable in Stream ad campaign. Thank you so much guys for listening into this session, and I will see you in the next week. 72. AD SEQUENCE CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we're going to talk about the Ad sequence campaign, which we can create inside the Google Ads account. So in Ad sequence campaign, we are able to put multiple different video ad formats in a sequence and show it to the same user. So you can create a sequence of two ads, three ads, or four ads over here, and those can be shown one after the other to the same user in a video campaign. So let's have a look at this, guys, how we can build this out. So once we are inside our Google Ads platform, we can create a new campaign altogether. Now, this campaign is primarily created for awareness and consideration purposes. So we're going to choose that option and now we are going to create a video campaign. So wherein we're going to use the ad sequence campaign specifically speaking, and we can start building this up. Now, in order to create this, this is going to be a straightforward video campaign creation where we can give the name of the campaign first. And you can see the bit strategy is CPM which is cost per 1,000 impressions. We can also give the campaign total budget or a daily budget for this campaign. Then you can schedule the campaign and give the start and end date of the campaign. And you can see the network as well where the ad is going to appear, which is going to be on YouTube and on Google Video partners on the Google Despint. Other than this, we can also give our location targeting, which we have done and our language targeting as well. Then we can give our audience targeting. You don't get the ontent targeting option out here, we can do audience targeting like affinity in market, detail demographics, all that option is given to us. Once we do our audience targeting, now comes the sequence creation process. So these are the various types of sequence which we can create. Custom sequence is going to be a case wherein you create the sequence yourself. You'd upload the videos and you decide which ad will go first and which one will go next. Automatic sequence is where you upload at least two videos and Google decides the sequence. Introduce and reinforce is a case wherein we upload two videos, starting with the first video to be a long ad and the second video to be a short one. The prompt and inspire is going to be two videos again, starting with a short ad following by a long ad. Attract and direct are going to be three videos, starting with a short one. The middle one is going to be a longer one and the last one with a short video ad. And then you have engage and differentiate where you can have four short video ads put together one after the other. So you can choose the sequence from here, which one you want to go ahead with. Let's say we are doing attract and direct. So now in a process step by step process, you can start uploading your video ads. So in the step one, you can put a short video. Now, in order to create this ad sequence campaign, another step which you would need to take is you will have to link your YouTube channel to your Google Ads, and then only you can create this ad sequence campaign. Since you can see here that Google will only take videos which are coming from your linked channel. So once this is done, then only you can search for your video ads here and attach them. I'm just going to take some videos from my channel. In this manner and we can give the website URL out here. A call to action also we can give This is going to be the first video ad in the sequence, and similarly, we're going to repeat the process for the other two steps. In this way. You also have the option to choose the video ad format which you want to have. So you can make a mixture of different video ad formats between skippable instream bumper ad or a non skippable instreamad. You can create various combinations here and use them. So now you can see the sequence is created and now you can create this campaign. Once you publish this campaign, this campaign is now going to go for a checking. Once Google approves your ads, then this campaign can go live. This campaign is primarily used for branding and awareness creation, where we run such ads, and we try to make people aware about our brand, our product and service by showing multiple ads in a sequence. I hope this makes sense, and now you understand the whole process, how we can create ad sequence campaigns inside the Google Ads platform. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 73. TARGET FREQUENCY CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a target frequency campaign inside the Google Ads account. So target frequency campaign are going to be ones in the VDO campaign section where we can run these ads when we want to show ads to the same user multiple times. So you can increase you can give a targeted frequency, which is the number of times you want to show your ad to the same user in this campaign and run that for that objective. So let's see this guys how you can build this out in the Google Ads platform. So once we are inside the account, we can start building out a new campaign. Now, this is going to be again for awareness and consideration where we can build a video campaign. And now it will be for video reach, where we will be doing a target frequency campaign. So this will help us to reach the same user multiple times. We can set the frequency, how many times we want to reach the same user, and we create this campaign. So now you can start creating the campaign by giving all the campaign details like the name of the campaign first. And here you set the target frequency. So you can give a weekly target in this particular manner. So let's say I want to show the ad four times in the to the same user, so we can do that. The bidding strategy remains CPM cost per thousand impressions, and you can give your campaign total budget here. You can also set the scheduling, the start date, and date of the campaign out here, and we can see the networks, the ad is going to appear on YouTube and then on Google Partners on video partner websites on the Google Display Network. We also can set the location targeting out here like we have been doing in the other campaigns. And similarly, we can add our language targeting also. After which we come to the ad group level where we can name the ad group and give our audience targeting demographics targeting which we can set out here. In this way, we can do our demographics targeting, and let's say we are also doing affinity audiences, so we can select those also. This way, we do our audience targeting, and then finally, we can create we can upload the ad of our product over here. So we can create a skippable in streamad or a bumper ad or a non skippable ad over here. Let's say we're doing a skippable instreamad. We can give the other details like the landing page R in and a call to action button as well. We can also provide the headline. Lastly, we can give the bid amount, the CPM bid amount, which we can provide. This is how the ad is going to look like on a mobile device, desktop, and on TV. Once the ad is created, then we can create this campaign. So this is going to be a target frequency campaign which we have created with a specific target of showing our ad four times every week. So that's the objective of this campaign with which it will run. I hope this makes sense, and you understand now the complete process of how to build this campaign out on the Google Ads platform. Thank you so much guys for listening into this session, and I will see you in the next video. 74. AUDIO ADS CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we're going to see how we can create Audio Ads campaign inside the Google Ads atun. Audio Ads campaigns are the one where we can run audio ads in YouTube as well when people are listening to music on YouTube. So this can help us to reach to a lot of users on YouTube. As well. So let's have a look at this guys, how we can build this out. So once we are inside the platform, we can start building out a new campaign, which can be for awareness and consideration where we are going to create a video campaign. Now, this video campaign is going to be for audio, where you can reach these audiences who are listening to music on YouTube specifically through audio waveds. So we can start giving all the details of the campaign, starting with the campaign name, then you can see the bidding strategy for this is going to be CPM cost per thousand Impressions. We can also give the campaign total budget here or a daily budget, and then you can give the start date end date of the campaign. Other than this, we can also give networks, which is going to be you can choose YouTube and Google network where the ads are going to appear. We can also set the location targeting, where we want to show our ads geographically, which we can select here. Other than this, we also have language targeting which we can decide. Google gives us various options of languages to select from, and then we can give the name of the ad group and give our audience targeting or content targeting options. So let's say you're doing some content targeting of topics in this manner, you can select your topics, and then finally, you attach your video ad. You attach your video ad in this particular manner, and this is how it is going to be where we can select it. You can see this is an audio ad which is getting created out here. And then finally, you can give your landing page URL here in this manner and create the ad. This is how the ad is going to look like the audio add on mobile device, laptop, and on TV. And outside YouTube, this is how the ad is going to appear on other websites. Once you do that, then finally, you can give the CPM bid how much bid you would like to pay for showing the ad every 1,000 times, and we create the campaign. This is going to be your audio ads campaign, guys, which we can use to target our users who are listening to music or audio on YouTube specifically. I hope this makes sense, and now you understand how to create an audio ad campaign in the Google Ads platform. Thank you so much guys for listening into this session today, and I will see you in the next video. 75. Shopping Ads Overview, Google Merchant Center Account: Hi, guys. Welcome to this session. In this session, we're going to talk about shopping ads. Shopping ads are going to be another type of ad formats, which we can create inside the Google Ads account and you can run them. Shopping ads are going to be really useful when we are running a business, which is a E Commerce business where we sell various products. As these ads show up on Google Search, they come with an image of the product description, price and the website name. So they come on Google Search. They can also come on YouTube as well and on display as well. These ads turn out to be really effective if we are in a d2c or a b2c kind of business, ecommerce business selling various products like Amazon. So shopping campaigns have turned out to be one of the most successful campaign types for a lot of businesses because of this reason. Now, we can see shopping ads in various formats. Let's have a look at it practically as well, how these ads will look like. So when we go on Google and we do a search query, you will find ads appearing like this on the Google search page. This is what we mean by a shopping ad. As you can see, there is an image of the product, description, price of the product, and the website name provided. Now, this whole ad is clickable in nature. Wherever you might click, it will just take us to the product page. You can check out the product. If you like the product, you can go ahead and do a ad to cart as well and buy the product as well. So this kind of an ad turns out to be very impactful when the objective is to make sales. In the same manner, this ad format might not work for all kinds of businesses. For example, if it's a service based industry or let's say it's a B to B business, then in those cases, shopping ads might not be useful. So we need to be really thoughtful in thinking about this whether this type of an ad format would work for our business or not. Now, in order to create a shopping campaign, there are some particular requirements which we need to fulfill. So in order to build a shopping campaign, the first thing which we need to have is a Google merchant center account. A Google Merchant Center account is like an online inventory account in which we are going to first upload all our products which we want to advertise through shopping campaigns. So we go to their website, we sign up on their website and create an account. And once we have an account created on this website, we upload our product feeds here product details, which we want to advertise through shopping campaigns. And then we are going to link this account with our Google Ads account. And that is when we are ready to build out a shopping campaign. So this is going to be the process, guys, by which we are able to run shopping ads through the Google Ads platform. I hope this makes sense, and now you understand the complete process, how we can build shopping campaigns, and where does shopping ads appear on Google. Thank you so much, guys, for listening into this session, and I will see you in the next video. 76. MERCHANT CENTER ACCOUNT CREATION: Hi, guys. Welcome to this session. In this session, we're going to see how we can set up the Google Merchant Center account and upload products in it, and then we can link this account with our Google Ads to build out the shopping campaign. So let's have a look at this. So what we can do is we can go to their website, which is the Google for Retail website now. This is the Google Merchant Center account, guys. This is where we will have to come and we'll have to sign up on this particular website, and then we can upload the products. So let's see the sign up process, guys, how we can sign up on this account. So once we come to this website, we can click on Sign Up for free. And then Google will ask us to provide our email ID password, create an account. Once we provide that, then the sign up process starts for this account where we have to give other details regarding our business, like, where is the business base? What is the name of the store, websites, URL, we have to give our contact details as well. And then comes the terms and conditions which we can read through and agree, and then we move forward. The last part of this particular sign up process is verification and claiming where Google wants to verify that you are the authorized owner of this website. So for doing that, Google will give you certain steps to perform successfully, which is going to be a STML file will be given to us, which we can download, and then we will have to upload that into our website. And then when we click on Verify and claim button, it should show as a green tick for us. Once it shows the green tick, then we can say that the account has been verified and activated. So then we can make use of the Google Merchant Center account to upload art products. So now what we are going to see guys is how we are going to upload products into this account. So let's sign into this account first. So what we are going to do in this account is first, we are going to upload products to sell to advertise them on Google Ads, and then we are going to look at the linking process. So this is the Overview page, the homepage of Google Merchant Center. Now, in order to upload products, we can go to the product section on the left panel, and there are two ways of doing it. One is, if you have a small number of products, you are a small business of 15 20 products, you can upload those products one by one manually from here. So now, when we upload products, Google will ask us some product details like product name, title of the product, description of the product, product ID number, condition of the product, availability of the product, price of the product, brand name of the product, landing page of the product. All these are the things which Google will ask us to provide here. So this is one option where we can upload, we can add our products one by one. The other option is feeds, which is a case, if you are a big business with hundreds of products, you can upload all of them on a Google spreadsheet, and then we can upload that spreadsheet here. So let's have a look at this part. So the first thing which you would have to do is you'll have to generate a empty Google spreadsheet, for which we have to give some basic information like Target country, which we can provide. We can also go ahead and choose the language, give a name to the sheet. And we can start creating the sheet. Google is now going to create the sheet for us. Once the spreadsheet is created, we will be able to access it and we can go to the sheet, and then we can fill in all the details. So here we will be able to see the sheet specifically coming up. You can see now, so we can access the Google sheet here. So these are the kind of details which we will have to fill in in the sheet wise. So let's have a look at this. What are these information which we have to provide? So the first is ID. ID means product ID number. So when we maintain our business where we sell products, we maintain a repository of a database of it and in which we have a particular repository of all the products and with their product ID numbers. This can be a numeric alphanumeric number as per your business, something like this. Then we give a title title can be the name of the product which we are trying to sell here. Let's take an example for this. Let's say we are trying to sell this particular product, which is Apple MacBook Air 2020, Apple MacBook air 2020. We can give a description of this product as well, which will come up in the ad. So these are all the details which we have to fill in, which will be used by Google to build our shopping ad. So these are all the details you will have to provide at the backing. So let's say this is the description for now, then is the link. Link is landing page of your product. When people will click on the ad, they should reach the product page of your product. That link has to be given here. So let's take that. So let's say this is the product page. Which we are giving here. Then condition. Condition can be new, old, refurbished as per the condition of the product you invention, then price of the product. You can give the price here in this particular manner. So there is a specific format in which you will have to give all these details, guys. So for that, Google has provided this particular support article called Product Feeds No specification, which you can read, and they will tell you exactly how to fill each of these fields with examples. So go through the support article very carefully before filling up all the details. Then availability. So whether this product in stock or is out of stock pre order, we can give that availability status as well. And then we have to also give the image link. Image link is link of the image. So in this case, you can see there is an image of the product. We need the link of this image because that will be also needed to create this ad. So you can get this image from your programmer who has designed your page. So ideally, this will be a dot JPG or a PNG file, something like this. So when we go into the page, we can see that as well. So this is how the image link is going to be specifically speaking. Which we can use out here. So this PNG file which we are taking and we can put it out here. These are all the mandatory requirement which we will have to provide because this is needed to create the ad. This is all need to be given on the sheet to build out the shopping ad guise. The remaining information is good to know, good to have information recommended. If you can provide, that's very good. So let's have a look at that as well. GTN is going to be a global trade identification number. So usually when we start a business, we need to register our business with the government of the country. So if you're doing a business which is in APAC Ema, North America Markets, you will get a GTN number, which can be a 12 digit numerical number which you have to provide. This is a global trade identification number. Then comes MPN, MPN is manufacturer part number or SKU number. If you deal with businesses where there are a lot of SKU products, then you can provide an MPN number, which is a manufacturer part number. Then comes the brand name. In this case, I'm taking the brand name as Proma The last part is going to be a Google product category. Google product category is basically Google's own database where they have listed all the products around the world which gets sold and categorized into subcategories as well. And for all these products, they have assigned a particular random number. So we have to access that database. We can search for our product and get the number assigned to our product and which we can mention here. So let's have a look at this database first and then we'll talk about why this is needed. So in order to access Google product category, you can search for it on Google and you will get a particular support article like this, which will give you the access to the Excel sheet or a plain text. So let's have a look at it, guys. So this is how the database sheet looks like guys. You can see the categorization done over here, and if you look at the first column, the numbers are assigned in the first column. So you will have to come to this database, and now you can search for the product. In our case, our product was laptop. So you're going to look for laptop. No laptop falls under computers which falls under electronics and the number assigned to it is 328. You take this number, go back to your sheet and put it out there. Like this, for all the products which you want to advertise in shopping ads, we can provide the Google Product Category number for it. Now, why are we doing this? So usually when shopping ads run, the search query happens, the search query straightaway comes to our Google spreadsheet, and here it tries to find a match. So now when it tries to find a match, it goes by cell by cell to find a match over there. Now, being a programming code, it's very difficult for it to find a match with this kind of information until it reaches the Google product category. The moment it reaches Google product category, it finds a proper match there because that is defined by Google itself, and that is why your ad gets quickly selected for the option. If we don't provide this information, sometimes it can happen that your ad is not selected for option and which can lead to low performance, you're not getting impressions or clicks and conversions. That is why it is always recommended that you provide the Google product category. So this is going to be one item. Like this, hundreds of items can be lined up in this manner in the sheet. Once you upload all the items in the sheet in this way, you can go back to your Google Merchant Center account and you can click on FechnA. FetchNA means whatever data you have uploaded in the spreadsheet, you want it to reflect here in the account. You can click on that and then the data will start reflecting out here. Let me show you some data which we already have in place. So this is how the data will look like. You can see the image of the product, title of the product, product ID number, price of the product, condition of the product, availability of the product. All the details are filled in like this. So like this, your data will get filled in over here, and we can upload our products in this manner. Once this is done, then comes the linking process to link this account to Google Ads. We can go to this gear icon on the top right and go to Linked Accounts, where we can go ahead and click on Linking Link account. And give our Google Ads account ID number. Once we give our Google Ads account ID number, we can go ahead and send the linking request from here. Once we send the linking request, then we get into our Google Ads to accept that request. Let's have a look at that as well. We can sign into our Google Ads account. Here. Let's say we are sending a request to this account which is 603 We have sent a request to this account. And now we can go back to this account and go to the linked account section, which is in Admin, linked accounts. And here we are going to specifically look at Google Merchant Center because the request would have come from here. You can see one received. Let's go to manage and Link. We'll see the request coming in over here. We can review it, and then we can accept it. So this is how we can go ahead and link both of these accounts, and then we can go ahead and create our shopping campaign. I hope this makes sense, and now you understand the whole idea of Google Merchant Center, how you can sign up on it and open an account and upload products to it and link it to Google Ads. Thank you so much, guys, for listening into this session, and I will see you in the next video. 77. SHOPPING ADS CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we're going to see how we can create the shopping campaign inside the Google Ads platform. So before we get into the campaign creation process, we just need to understand how the campaign the shopping campaign structure looks like. So let's have a look at this, guys. So a shopping campaign structure is going to be very different from a usual campaign structure in Google Ads. Now, a shopping campaign starts with a campaign creation, which we are going to do. And in the campaign, then we create a ad group. The ad group then contains something we call as product group. And this product group will have all the products and everything else. So this is going to be the structure of a shopping campaign. Let's try to understand these new terms which we are seeing out here. The first is product group. As for Google, product group means it is a group of similar products put together. When you have similar products and we can put them into a group or a cluster or a collection, that can be called as a product group. So it is a collection, you can say or cluster of similar products. Let's take an example to understand this better how this is going to work. Let's say I have a ecommerce company where I sell various products. I'm into selling apparel, appliances, shoes, and let's say, furniture. In apparel, I'm selling men clothing, women clothing, kids clothing, casual clothing and formal clothing. In appliances, I'm selling television, fridge, AC washing machine. In shoes, again, we are selling men's shoes, women's shoes, kids shoes, casual shoes, and formal shoes. I furniture, we are selling tables, chairs, cabinets, and wardrobes. This is my business. Now, as per this, if you look at it, can we say that apparel is like a product group, isn't it? It is a group of similar products put together. In the same manner, we can say appliances is also a product group. Shoes is also a product group, and furniture as well is a product group. So in Google Ads in shopping campaign, the bidding system works on product groups. You bid on different product groups based on their returns. So we are able to bid separately differently for each product group as per the returns we get from them. Let's say, in my business, the best selling product category is apparel. Son such a case, I can bid high for the apparel shopping ads. So let's say I'm bidding five rupees per click for apparel. Similarly, let's say the second best is shoes where I am bidding four rupees per click for shoes related shopping ads. Then my third vest is furniture, where I'm paying three rupees per click for furniture shopping ads, and for appliances, which is the last category, I'm paying two rupees per click for the appliances shopping ds. So what we are able to do is we're able to bid on the categories based on pure returns. The category which makes me more revenue, I'm bidding high for those particular ads, whereas the category which does not make me too much revenue, I bid less so that we can save our money. So this whole structuring, you are doing inside the all product section. So this is going to be the structure for all product. And then comes the other part. So let's say this is my business. Apart from this, I have a lot of miscellaneous products as well in my inventory, which are low price ticket products which do not impact my overall revenue. So I can take all of them as well and put them under everything else. So you can also consider everything else is like a product group. Of miscellaneous items, low ticket items, and now you can bid on them as well and advertise them. So let's say we are bidding one rupee per click on them. So this is going to be the structure of our shopping campaign where we build a campaign, we can have an ad group which can have multiple product groups. Each product group will be split into all products and everything else. So let's take an example in our mind before we get into the practical to see how we can create it. Let's assume we have a sheet of products, 100 products coming from 20 brands, which we want to build a shopping campaign for. Okay? So now we can build a structure around that. We can go ahead and since the sheet is linked to our shopping campaign to our Google Ads account, you will be able to filter the sheet through the campaign. So there are ways by which we will be able to subdivide or filter our Google spreadsheet through the shopping campaign. So let's have a look at this, guys. So once we are inside our account, we can start building the shopping campaign. A shopping campaign is usually going to be a sales campaign. So we select sales, and we are going to select shopping. Now, a shopping campaign would require your merchant Center account to be linked. So make sure the merchant Center account is linked otherwise, we cannot move forward. Once these are linked, we can create a standard shopping campaign. And we start the process by giving a name to the campaign first. Then we can give the other details, I want to do a bidding myself. I'm choosing manual CPC. Then we can give a budget for the campaign. We also can choose the network, so we are choosing search Network and Google search partners where we want to show our shopping ads. Then we can select our location targeting where these ads will run geographically, and we can also decide the start date end date of this campaign. Then we can give a name to our ad group in this campaign and give a default bid, which will be applied on the product groups after this. So on this page, we have just built out a campaign with one ad group in it. So once you create this, it will take us into the product groups. You can see now, so we are in the product group section where we can see all products, and now you can create the structure. Going back to the example with 100 products and 20 brands, let's say, I want to filter that whole sheet by brand. So to do so, you can click on this plus button which says add subdivision. And you can subdivide all products by brand. So when you do that, we can see that there are two brands right now, Apple and Proma. Apple has four products, Proma has one product, so we can select both of them. The moment you select them and you save them, they will become a product group and you can bid on them separately. So now since Apple has high demand, I want to bid $1 on those Apple products. Whereas for Croma, I would like to reduce this bid to let's say $0.50. Now again, I'm thinking that I want to check which all products are there in Apple before bidding $1 for all because there are some products which are old, some are new as well. I want to check that first. So what I can do is I can subdivide Apple again and this time, I want to subdivide Apple by condition so that I know which are the new products and which are the old products. So when I do that, I get to see that there are three new products and one refurbished product. So when I select them and I save them, now they become a product group. And since they become a product group, I can bid on them separately. Now, new products means they are high in demand, so I want to stay with $1, but a refurbished product, which is a defective product has less demand, so I would like to bid lesser for that. So this way, I can customize my bid. Now, another level of bidding which we can do in New, there are three products. So these are three products were not launched on the same day. They were launched in three different day months. So let's say first product was launched in January, second month was launched in June, and the third one was launched in December. So I want to see that split as well. So I can now further subdivide new by product ID or item ID. So now I can see the actual products, which I can now add, and they become a product group. And since they now become a product group, I can bid separately on them. Let's say 1234 was launched in January, so it's been a year, so I want to reduce their bid 4567 was launched in July, so I want to bid a little higher than the first one. And 8932 is the latest product, very high demand. A lot of people are searching for it. I want to win those auctions, so I want to stay with $1. So this is how you will have to structure out your shopping campaign. Now, this I have done for only two brands. Similarly, I've done it for only one brand, I have to do it for the other brand as well. And similarly, if you have multiple brands, you'll have to do it one at a time. We can't do this at bulk for all the brands in one go. So that is why shopping campaign maintenance can be a little tricky, time consuming and tedious job. Apart from this, in the shopping campaign, you can optimize it as well by adding some negative keywords. So negative keywords will really help to control the spend of the campaign. You can get a better CPA. Also, your CTR improves. So there are a lot of benefits of adding negative keywords, so you can add them out here in this particular manner. In addition to this, you can also add audience targeting in the shopping campaign, so you can go to audiences, and Google will give you various options in audience targeting, which you can do out here. So we will get the standard options like detailed demographics targeting, affinity audiences, in market audiences. We can target. You can also add remarketing to this. Various audience targeting will be available. Apart from that, in content targeting, you can do content exclusions as well, which is possible. So this is how our shopping campaign gets created. We don't need to create the ads over here, since the ads will automatically get created from the spreadsheet we had provided in our merchant Center of Town. Google will take all the details from there, put them all together, and build out the ad for us. I hope this makes sense, and now you understand how shopping campaigns get built in the Google Ads platform. Thank you so much guys for listening into this session, and I will see you in the next video. 78. Performance Max Campaign Creation: Hi, guys. Welcome to this session. In this session, we're going to talk about the performance Max campaigns, which we can create inside the Google Ads platform. So performance Max is a new type of campaign which Google launched in 2022, which was primarily created to run ads across the Google Ads inventory. So here with this campaign type, you will be able to run a lot of ads across various inventory, which is going to save your time and help you drive your goals. So the benefit of this particular campaign type is how it works is it is going to run across so you can define your campaign goals. Location targeting will be done over here. You will be able to do audience targeting. The ads will run across various Google networks, wherein you will be able to attach your Google merchant center to this so that you can run shopping ads dynamic ads can also be run over here, and we can make use of business data feeds also. So here in this ad type in this campaign, you will be creating assets. You will be creating ads, which can include text, images, videos, all those can be put in together, and Google's algorithm will mix and match all of them to create various ad creatives. Also, here, we can do all types of audience targeting, which would be available, which is like we can do affinity in market life events, detailed demographics, remarketing audiences, custom audiences you will be able to create out here, and you can also do regional location based geographical targeting as well out here. The best benefit of performance Max campaign is it is going to run across all these channels, which can be YouTube search, display, discover, Gmail, and maps. So one single campaign which can run across all these networks, and it is going to show your ads to all of them. So in such a case, your reach increases, the number of people you are showing your ads to also increases, so you will be getting higher number of clicks, impressions, conversions through this campaign versus any other campaign which is there on the Google Ads platform. So let's have a look at the guys how we can create this campaign in our Google Ads platform. So once we log into our account, we can start creating this campaign. The first thing which we are going to do is we can select a campaign objective. Now, since this is a performance Max campaign, you can run this for sales, leads, website traffic, various business objectives which you can choose from in this particular manner. And now you can choose performance Max out here. We can give it a name as well in this particular way. And start building it up. Now, it is going to be a very straightforward campaign type where we give all the details one by one. The bidding strategies available for this campaign is going to be only conversions and conversion value. So we can only use them for generating leads or sales. So you can see the two options which we get over here. So you can choose maximize conversions or you can choose MAX conversion value for this. You also have an option to use the customer acquisition settings, which is helping you to acquire new customers. So this particular setting will try to bid higher for new customers acquisition. So we can do that also. And then comes your other settings of the campaign, which is going to be location targeting, which is standard settings which we have seen in other campaigns as well. Apart from that, language settings, which we can do out here in this manner. Also, Google will also automatically create some assets if you allow them to. So these are also there. Final URL as well can be used. So here we get a setting which is called final URL expansion, wherein Google's algorithm can see which can be the best URL from your website, and it will try to drive traffic to that particular URL. You would not need to provide your landing page or final URL manual. So those options are also there. So if you want to select those, you can select them. Other than that, we have all the other settings, which is a scheduling. You can give a start date date to the campaign. So these details you can also fill it in out here. Once you give all this information, then comes Asset Group or Adbroop in this campaign which we can name. And then we create the assets. Assets are going to be the different parts of the ad which we have to upload here, and the Google algorithm will mix and match all of them to create various kinds of ads. So the first thing which we provide here is going to be display our final var and then if you want to add any extensions like call extensions, you can do that as well. You can add some images which will be used in the ad creative in this particular way. Apart from that, you can also provide logos of your business, up to five logos, which you can add over here. Any videos of your business which you may have, which you like to use in the advertisement, you can give that also. Then comes the headlines where we are going to write the headlines for our business. The more headlines you can provide, the better it is. A, you can give long headlines. And you can give descriptions as well. So the more information you can provide, the better it is going to be because that will help to show different kinds of information to our customers, and it increases the probability of people clicking on our ads. You can see in the preview, these are all the places where the ads are going to appear on YouTube in this manner, Gmail, which is going to be the promotion stab or Gmail, okay? Search on search as well. This is how the ad is going to appear. Then on display as an image ad, the ad can appear. And then there is Discover, which is Google Discover, Google News articles. The the ad can appear in this manner. So these are all the networks or channels where the ad is going to appear. And then finally, you can give a call to actions. You can say, by now, or any other information which you want to give, we can shop now as well. We can give as well. And then come signals. Signals are going to be keywords or words or phrases which describes your product and services, which you can mention here. You can add up to 25 keywords out here, which helps the Google algorithm to target relevant customers. So we can add those over here. In this manner, we are going to add the keywords once you provide your keywords, then we can do our audience targeting, which is called Audience signals over here. So we can add our audiences. So the first is your data, which is remarketing. So if you have any remarketing audience with you, which you are already using our remarketing list which you have created and you're collecting user's data there, you can link it over here if you want to. The other options are the other audience targeting, which we get with Google, which is here, which we can get. So in market audiences, you can select. We can do live events as well. You also have detailed demographics which we can choose out here. In this manner, and then affinity also, which we can select. We can see I have done all the types of audience targeting, plus we can do demographics targeting as well, which can be around gender, age, parental status, household income, all those things can be selected. Once you give all this information, then our audience targeting is done, and then what we are left with is only the budget part, so where we can set our budget. Once you give your budget, then we are coming to the last part, which is the campaign review page where you can just review the campaign once and check everything is fine or not. If everything looks fine, we can publish the campaign. Publishing the campaign means this campaign is now going to go under review, wherein Google will check our ads. Once our ads are approved by Google, then this campaign can go live. You can see this is our campaign we have created with one asset group. This is our asset group which we have created, which has all the assets. You can edit the assets and add images as well. These are the keywords which we've added or search teams we have added and audience signals. If you want to edit them, you can do that. If you want to create more asset groups for different products, you can do it from here. In addition to this, Google also allows you to add negative keywords to performance Max, but that is only possible at account level. So you can go to account settings, and over there, you can add these negative keywords which can be applied to your performance Max campaign. So you can see negative keywords here, and we can add negative keywords from here, which will apply to performance Max campaigns also. I hope this makes sense, and now you understand how performance Max campaigns gets created. Thank you so much guys for listening into this session, and I will see you in the next video. 79. UNIVERSAL APP CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a Universal App campaign inside the Google Ax platform. So Universal App campaign or app promotion campaign is a type with the help of which you can promote your mobile apps. So if you have a mobile app of your business and you would want people to download your app and start using it and do business with you, in such a case, we can use this campaign to advertise it. With the help of this campaign, we advertise the mobile app and we try to entice people to click on our ads. And when they do so they are taken to the Google Play Store or IOS app store, and they can install the app from there. So the sole purpose of this campaign is to drive app downloads for our business. Let's see these guys on the platform, how we can create it. So once we log into our account, we can create a new campaign altogether, which can be for app promotion. So here we can use app promotion as the campaign objective. And we're going to create an app campaign, which is going to be used for app installs. And now you can select your mobile app from the platform where you have registered it, which can be Android or IOS. So let's say it is Android. You can now search for the app by typing the name of the app in this manner, and then we can start building out the campaign. So you can give it a name as well to the campaign. And then we start filling in the details. This campaign is going to be an automated campaign where the audience targeting is done by the Google algorithm. So Google algorithm will decide where to show your ads across the Google network so that people see it and people click on it and download your app. We will not be able to do any type of audience or content targeting out here. So once you select the app, now, the first thing which we are going to do is we can give our location targeting out here and same manner, we can do our language targeting as well. Once we provide all this information, then we can go next. And as you can see, over here now, we can give our average daily budget for the campus. The next part is going to be the bidding part where we can give the bid strategy. Now, usually for such a campaign, the bidding strategy can be a CPA bidding, cost per conversion bidding, wherein we use the target CPA bidding for it, ideally speaking, which helps to generate downloads or conversions at a decent cost. So here we can choose the bidding strategy. We can do a target CPA bidding and we can give our cost per install amount. Once we set our bidding strategy, then we come to the ad creation part where we can build the add out by giving all the details in this manner, we can start giving our headlines and descriptions as well. We can also attach images if you may have which we can use. Apart from that, if you have any video also or any SML file, which we can upload out here. You can see the ad is going to appear across display search. It's going to appear on YouTube as well, Google Discover and on Google Play too. That is why it is called the Universal App campaign because it appears across the Google Universe in this particular manner. Once the ad is built out, then we come to the review part of the campaign where we can check the campaign details if everything looks fine. And if everything looks fine, then we can publish the campaign. Publishing the campaign means this will go for a checking. Google will check our ads, and once the ads are approved, then the campaign can go live. So you can see this is our campaign with one ad group and the ad which we have created out here, which is under review. So once this is approved by Google, the campaign can start running and we can drive app downloads through this campaign. I hope this makes sense, and now you understand how we can create our app promotion campaign inside the Google Ads platform. Thank you so much guys for listening into this session, and I will see you in the next video. 80. SMART CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we're going to talk about Smart campaigns. Smart campaigns is another type of campaign which you will be able to create inside the Google Ads platform. These are going to be automated campaign in which most of the information is automated. Like, we just need to provide few details in the campaign and we can build out the campaign really fast. This type of a campaign is created for users who find Google Ads to be too complicated and advanced and would like to use Google Ads platform, though, for running their businesses to advertise their business. A SMAT campaign, we just need to provide we need to create our ads, give our daily budget, location targeting. We give certain keywords, and we are able to quickly set up the campaign and run it. Let's have a look at this guys practically how you can set up a smart campaign on the Google Ads platform. So once we are inside our Google Ads account, we can start creating a new campaign out here. Now, in order to create a SMRT campaign, we have to select the campaign as without a campaign goal guidance. And this gives us an option to choose Smart campaign here. So now we can use this particular campaign type and start building out the campaign. The first thing which it will ask you is your business name. So you can give your business name in this particular manner, and then it will ask you to provide your website. Once you provide your website, it is going to scan your website to understand what your website's content is all about. And then based on that, it's going to ask your advertising goal. What exactly do you want people to do? So you can mention that. Google gives you four options, getting more calls or website sales or leads, or you want people to visit your physical location, or you want more views and engagement. So let's say we are saying that we're looking for more website sales and leads. So we can choose that. And now we move forward wherein it will automatically pick content from our website and create the ad for us with three headlines and two descriptions. If you want to add more headlines, you can add it from here, or else you can also add descriptions as well. If you want to modify this, you can also modify the headlines and descriptions. So this way, very quickly, automatically ads are also created by the algorithm. If you want to use a phone number on the ad, then you can provide a call button number as well out here. Once you create the ad here, the next part is going to be the keyword theme where you have to provide certain keywords. Here, one after the other, you can provide some keywords over here in this manner. Once you give your keyword themes, then we can set up our location targeting. You can add the location over here. In this way. And then finally comes the budget where you give a daily average budget for this campaign which you would like to use. Google will give you some recommended budget. You can select from that or you can enter your own budget as per your requirement. And now you can review the campaign which you have created. Over here, you can make changes to the At text, locations, keyword themes, budget, if you want to. If everything looks fine, you can move forward. We can move forward, and now it's going to look at the Google Tag setup as well. If you want to set up the Google tag so that it can track your conversions, you can do it here, or else you can skip it for the time being as well and do it later. So that option will also be given to you. So then your SMRT campaign gets created in this particular manner, and then you can run this campaign specifically for showing your ads across the Google Search, Google maps as well. So you can see this is the campaign which we have created now where the location targeting budget is being set over here, ok. And this will be the SMRT campaign which will start running, and we will be able to see data over here, which will show us impressions, clicks, conversions data showing up in this particular section. I hope this makes sense. You understand now how smart campaign can be created on the Google Axe platform. Thank you so much guys, for listening into this session today, and I will see you in the next week. 81. DEMAND GEN CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we're going to talk about the demands and campaigns, which we can create inside the Google Ads account. Demand and campaigns are a new type of campaign which recently Google launched, which you can use to run ads across YouTube, YouTube shots, Google Discover and Gmail. These are going to be really visually appealing ads which we can create now, which are in multiple formatted ads, and these can run image ads which can run across all these platforms. So the plus point is, since these platforms acquire get a lot of traffic on a regular basis, you will be able to reach out to a huge number of customers through this particular campaign. Let's see these guys how we can create this campaign on our Google As platform. So once we log into our account, we can start building out a new campaign out here and we can select a campaign objective for this particular campaign creation. So let's say we are looking at sales, and then we can select our campaign type. So this time it is going to be demand gen campaign. And we can start building out this campaign. So in this, we have to give all the details starting off with the campaign name which we can provide. And then you can choose your campaign goals. The campaign goals can be conversions, clicks or conversion value as per your business requirement. And then if you're choosing conversions, you also have an option to set a target CPA if you want to do that. Other than that, we can also give a daily budget for this campaign in this manner, and we can give a start date end date to the campaign as well. Mm. Also, we have the other settings, so location and language settings can also be done. So in this particular case, specifically, Google has given you the option wherein you can set your location and language settings at ad set at an ad group level as well. So if you want to, you can switch this on and you can decide. So if you switch it on, then this is going to be only at a campaign level. However, by default, they are giving location and language settings at a ad group level. So as per your business requirement, you can decide at what level you want to set your language and location targeting. So let's say we are not setting it up at a campaign level here, we will do it at an ad group level. We can move forward with the rest of the details which we can fill in out here like device targeting, if you want to do or ad scheduling, we can do out here. Once you provide all this information, then we can go to the ad group level. We can name the ad group and do our location targeting. As you can see now, it's coming at an ad group level, so we can do our location targeting for this ad group. We can also do the language targeting in this manner. And then we can also add the audiences. So we can add all types of audience targeting will be available for this campaign. So we can do affinity audiences, custom audiences, which we can attach over here. We can create custom audiences. All that will be possible. Let's have a look at this. So we have custom audiences you can create from here or if you have any custom audiences already created, you can attach them like this. Your data is going to be remarketing audience. If you have any remarketing audience which you have been using in the past, or you want to create start new with this campaign, you can do that as well. Look alike audience is also another audience type which Google brought back for demand gen campaigns, wherein you can also have a look alike segment created based on your custom segments. So whichever custom audiences, you have people who have earlier reached out to your remarketing audience, similar to your remarketing audience, we can have a look alike segment also created out here. So based on which are the types of audiences you want to target over here, you can choose that and we can create a look alike audience. Other than this, we have the other audience targeting options as well, like in market audience, life events, detailed demographics and affinity audiences, we can target out here. Lastly, demographics option is also there where we can do a gender, parental status, household income targetings. So these are all the audience targeting options which we get in a demand gen campaign. Once you fill this up, then we are moving to the next segment, which is going to be the ad creation part. So here, Google gives you three options. Single image ad, it's just going to be a single image, display ad, a video ad with a single video and a causal image ad which can have multiple images in it. So let's say we're doing a cousal image ad, we can give a name to the ad and attach your card. So cards are basically the images which we can attach over here. We can add images in this manner. You can give it a name and give a URL and give a particular call to action as well. Like this, we can add multiple images. So we're adding more images out here as you can see. Let's add another third image. In this way, you can fill in the details. The more information you are able to give, the better it is because that's going to help to show our ads in different manner all the time. Once you add that, you can also add a logo and give your text in this manner. Then finally, you can give the name of your business and provide your business URL website. You can see we have given that. This is our ad is getting created and as we spoke about it, this is how the ad is going to look like on YouTube, Google Discover and on Gmail on a mobile device. On Desktop, this is how it is going to look like. So once the ads are built out, we can go to the review page just to check everything looks fine or not. If you want to make any changes to it, we can do that also looking at all the settings. If everything looks fine, then we can publish this campaign. Publishing the campaign would mean that this campaign will now go for a checking. So this is our demand gen campaign which we have created, which has one ad group in it, as you can see, and this one ad group will have one ad, which we have created at this moment, which is under review. Once the ad is approved, which takes one business day, then this campaign can go live. I hope this makes sense. You understand now what are demand gen campaigns, how you can build them on the Google Ads platform. Thank you so much guys for listening into this session today, and I will see you in the next e. Thank you so much, Davis. 82. Predefined Reports, Saved Reports, Dashboards: Hi, guys. Welcome to this session. In this session, we're going to see how we can make use of reports feature inside the Google Ads platform. So reports really helps in analyzing the data which we get in our Google Ads accounts. So once we start running campaigns, we will see a lot of data in terms of clicks, impressions, CTR, conversions data, which starts showing up in our account. Now, it becomes very important for us to analyze this data to understand what's happening in our account, how campaigns are performing, what changes we need to do so that we can improve our campaigns performance. For doing so, our a need is there of data analysis. We need to analyze our data properly to understand how and what is happening in our campaigns, and that is where reports comes into picture. With the help of reports feature, you can download your data in different formats, and then you can analyze them. Let's have a look at the guys how we can make use of this feature on the Google Ads platform. So once we log into our accounts, we can go to the report section under insights and reports where we can see report editor. So in report Editor, we can see a lot of temporary template gallery given by Google, which are like predefined reports created out here. So you can select any of these reports and you can see the data they showcase. For example, a campaign performance report shows how campaigns are performing in our account, which campaigns are doing well, which are not doing well, you can make changes to those reports as well. Similarly, there are other options as well, which is like you can create a report from scratch as well. So if you want to build your own report customized as per your requirements, you can build it out out here by adding all the metrics which you want to see. Like this, a lot of customizations are also possible. Let's see one of the reports, how the data looks like. Let's say we are looking at a campaign performance report. This is how data will show up out here. So we can see the name of the campaign campaign state, and other details. Plus, we can see the data as well in this particular manner, clicks impression, CTR data, conversion data will show up. Now, you can customize this data as well. You can remove certain columns which you don't want to see. You can add new columns. You can filter this data as well. Let's say I want to see data for certain campaigns and not all the campaigns in the account, so I can filter by campaign. I can filter by campaign and I can select the campaign for which I want to see my data in this particular manner. And now only those campaigns appear in front of me. So this way you can do so. The other options which you get here is you can remove certain columns and replace them with other columns as well. So for doing that, you can click on this side arrow. And let's say I don't want to see a particular report which is out here, which is related to, let's say, I don't want to see a particular report, which is impressions absolute top. So I can remove this. And in place of this, I want to add another report, let's say, all conversions. So now my columns will be customized as per this. So now I can see all columns and the impression share column is not showing up in the report anymore. So these kind of customizations are also possible out here. Now we have seen this type of customizations. Now, apart from this, you also have options wherein you can convert this data into graphical representations as well. A lot of times it happens that we need to share this data with our client, explain to our client what's happening in the account. Okay. So for those reasons, graphical representation makes more sense. So we can convert this data as well into different graphs. So Google gives you various options like we can see table graph. We can have a look at bar charts, polum charts. Okay, we also have time series and Pi and scatter. You can use that as well. So you can select the type of chart you want, select your metrics which you want to show. And in this way, the data can be showcased. This is happening with bar chart. Same way you can do a column chart. And similarly, we can also do Pi. Like this. Now you can go ahead and download this and use it in your campaign in your particular presentation. We can download this as well in different PDF for PNG format and then make use of it. Like this, we can build out and customize our reports as per our requirement. Let's say we are just saving it right now over here. Once you create any report, that report gets saved in the report section over here, saved reports, which you will find out here. Now, in addition to this, another feature with reports which you get is dashboards. Dashboards are basically where you can club multiple reports together and create one single dashboard. So this dashboard will give a holistic idea or view of the complete account, telling the customer, the audience what's happening in the overall account. So you can make a collage of reports over here, put all the reports together in one place. Let's see this as well. So you can build a dashboard from scratch and you can just plug in your reports one by one. So we can come to saved reports, and here we can select our reports like this. So only from the saved reports, you can select and you can plug it in. Also, in addition to this, you also have option to add a scorecard. Now, sport cards are basically metrics. So you can show certain metrics regarding your accounts performance, which showcases where what is the performance of the account? What is the status of the account right now? So you can do that as well by creating a scorecard. Let's say we're creating a sport card for account performance, you can name it like that. And you can choose the time period. You can choose the metrics which you want to showcase. So let's say I want to show clicks, data, impressions, CTR cost average CPC. Now I can use that, I can make use of the Sparkline chart to use over here and create a scorecard like this. Now a scorecard is built out. This is for the overall account. Now let's say I want to build a similar scorecard only for conversions data. I can do that as well. I can say conversion data. Now all the metrics which I will use will be related to conversions. In this manner, we can use that and we can show our information. Like this, you can see how we can build out a complete dashboard, and now this dashboard can be saved. Also you can go ahead and share this dashboard with your client so that they can have a look at it on a regular basis. You can schedule it as well. All that options are available. So you can schedule it on a daily basis, weekly, monthly, weekdays, and first day of the month. You can put their email address as well and schedule. So how it is going to help is it's going to get automated. So let's say on a weekly basis, we are doing it every Monday. So every Monday, such a report will get created automatically and will get sent to this particular email address, and your clients will report that on a regular basis. You would not need to come back again every week to do this manual. So this way, we can automate the whole process as well. I hope this makes sense, and now you understand how reports can be used for data analysis, for building out reports, customizing it, and then making use of it in our account so that we can improve our accounts performance. Thank you so much guys for listening into this session, and I will see you in the next week. 83. Audience Manager Overview: Hi, guys. Welcome to this session. In this session, we're going to talk about Audience Manager. Audience Manager is a feature inside the Google Ads platform, which helps you to create different types of audience segments, which we can use in our campaigns. So you will be able to create audience segments. You can see different audience sources and insights, which will be provided here, and you can manage them from one particular section. Let's have a look at this guys, how we can make use of this feature. So once we log into our platform, we can go to the tool section where we can go to shared library where we have audience manager. So Audience Manager is majorly used for creating different types of audience segments. One of them, which is most important, which we can use here is for remarketing. So here we can create remarketing audience list as well, which is a remarketing list, which can then collect our remarketing audience data. So various types of audience segments can be created. So one is remarketing. Other than that, what we can also create over here can be custom segments. Custom segments are custom audiences which we can create from here and which can then be used into different campaigns where we like to target those specific users. So here you can come to custom segments and create which allows you to create in two different manners, which is custom affinity and custom intent. Custom affinity is going to be where you can create the audience based on people's interest and purchase intentions, whereas custom intent is based on what people search related to your product on Google. So you can create that and build your custom segments here. Other than that, we also get option for combined segments where you can combine multiple audiences, and you can target a very niche audience to whom you would like to show your ads. So here you can build out combined segments by combining multiple different types of audiences in this particular manner. And then we can create a very niche audience category, which we want to target out here. So this can be combined audience. Apart from this, you also get to see the data insights, specifically, which shows you can set up a list, your insights will be available here. Okay? So you can go to Data Insights and you can see what kind of data which we have collected over a period of time from different audience segments which we have built up. And then there is also the data sources where we will find the code or the Google Ads tag, which we can use to paste on the website, which collects all this data. Because of this particular Google tag which we get here and which we implement on our website, we are able to track all the data of users who come to our website. So this is the Google Tag guys, which we paste on every single page of our website, which collects the user's data and which we use for remarketing purposes. So that's going to be the audience sources. And then you have the settings page as well where you can see the audience manager settings out here. So these are all the features which you get in audience manager to use primarily to create different types of audience segments, to target different types of audiences in your campaign. Plus, you can do remarketing from here by collecting remarketing data, people who visit our website and don't do business with us. I hope this makes sense, and you understand now how we make use of the audience manager in our Google Axe platform. Thank you so much guys, for listening into this session, and I will see you in the next week. And 84. Location Groups: Hi, guys. Welcome to this session. In this session, we're going to talk about the location groups feature, which we get in the Google Ads account. So location groups is a feature wherein you can add multiple locations and make it like a group, and then that group can be linked to specific campaigns. A lot of times it can happen that we are targeting multiple locations to show our ads on them. So in such a case, if you are building multiple campaigns, for each of the campaign, we will have to add the locations manually one at a time. Rather than doing that, we can add all the locations, the multiple locations inside a location group, and now this group can be linked to any new campaign which we plan to build in the future. So this way, we are able to target multiple locations very quickly in our campaigns, and we can run our ads. So in order to create a location group says, the basic requirement would be that we are able to set up location extensions inside our Google *** platform, or we are making use of the affiliate location extensions on the platform. You need to have your Google My Business or Google Business profile account linked to your Google Ads, and only then we can go ahead and make use of this feature. So let's have a look at this guys. So once we are inside the Google Ads account, we can come to the special tools section where under shared library, you will find the last option is location groups. So this is where you can build out your location groups. Now, in order to create this, as I mentioned, the first thing which you would require is to have your Google Business profile linked to Google Ads. And with that, you should be having your location extensions or affiliate location extension created inside the Google Ads platform. Once that is already set up based on that, based on that, you can create your location groups where you can add all those locations into a group, and then that group can be linked to a specific campaign going forward. I hope this makes sense. You understand now how location groups feature can be used on the Google Ads platform. Thank you so much guys for listening into this session, and I will see you in the next week. 85. Exclusion List: Hi, guys. Welcome to this session. In this session, we're going to talk about exclusion lists. So exclusion lists is going to be a feature which you can use on the Google Ads platform, where we can add a negative keywords list, so you will be able to add them at an account level. So by adding the negative keywords list, you are trying to block your ads from appearing for irrelevant search queries, and that is going to really help in spending in stopping to spend your campaigns. You can reduce the campaign spend, improve your CTR, and also reduce your cost per conversion. The other thing which you can do with exclusion list is you can also add placement exclusions over here. So certain placements where you don't want to show your ads in the display network, those also can be added in this particular feature. Let's have a look at this guys, how you can apply it. So once we are inside our account, we can go to specifically the shared library. In the tool section, we go to shared library where we can go to Exclusions list. So here we can add negative keyword list and then right beside we have placement exclusion list. Negative keyword list, you can give a name to the list first and then maintain mention all the negative keywords which you want to add over here. One by one, we can add in this particular manner. In the same manner, you can create a placement exclusion list where you can add all the placements, we can create the placement over here. And so let's say there's certain videos related to reviews, you don't want to show your ads on them. So then we can add those as negatives where you would not want your ads to appear. So this is becoming a placement exclusion list where we are excluding certain videos or placements where our ads will never appear. I hope this makes sense, and now you understand how we can make use of the exclusion list on the Google Ads platform. Thank you so much guys for listening into this session, and I will see you in the next video. 86. Asset Library: Hi, guys. Welcome to this session. In this session, we're going to talk about Asset library. So Asset Library is going to be a section inside our Google Ads platform where you will be able to see all the assets which are being used in the campaigns. So all the assets which have been used in the past, they get stored in the asset library. You can access them from there as well very quickly. You can also upload new assets over there. Let's have a look at this on the platform, guys. So once we are in our Google Ads account, we can go to Tool section under shared library, you can find asset library here. So this is where you will find all the existing assets which are being used in the account in this particular manner. Also, you get the option. Suppose if you get some new assets created, new images, videos which you have you have created in your account, created for your business, you can upload them also out here. You can build a folder in which you can upload them. And once you upload them here, you will be able to very quickly access them while creating your campaigns. So when you start creating campaigns and you come to the ad creation section, you will be able to very quickly attach it from there into the ad and build out your ads very quickly. So that's the plus point of maintaining an asset library, which is basically a repository of all the image ads, images, videos, which we have accumulated over a period of time. I hope this makes sense, and you understand the use case of this asset library, which we have in place. Thank you so much guys for listening into this session today, and I will see you in the next video. 87. Brand Lists: Hi, guys. Welcome to this session. In this session, we're going to talk about brand list features. So brand list is a feature which you get in the tool section shared library, which allows you to provide a list of brands for which you would like to show your ads or not show your ads. So you can use it for creating a restriction, which basically means that you can give a list of brands for which you would like your ads to appear only, or else you can use this list also as an exclusion wherein you would not like your ads to appear for such brand search queries. So let's have a look at this, guys, how we can make use of this feature. So once we are into our Google Ads account, we can go to the tool section where we can go to shared library where we have Band list option. Here we can create a new brand list option over here by first giving it a name, and then we can enter the names of the brand one by one in this particular manner. So once you provide these list, then you can create this list specifically out here. And now you have the option to apply this as a restriction or as an exclusion. Applying it as a restriction, you can select the campaign on which you want to apply, and now this will be applied on this particular campaign wherein your ads will be restricted to only these four brands which we have shown you. So what's going to happen is the ads will only appear for search queries related to these brands. It will not appear to any other search queries apart from these brands. You also have an option for exclusion, which means that if you add it as an exclusion, then your ads will be excluded from search queries for these bands, which is basically the opposite of restriction. I hope this makes sense. You understand now how we can make use of the brand list feature. Thank you so much, guys, for listening into this session, and I will see you in the next week. 88. Automated Rules: Hi, guys. Welcome to this session. In this session, we're going to talk about the automated rules. Automated rules is going to be a feature which you get on the Google As platform. With the help of which, we can build out certain rules on the platform, which we can apply automatically at the back end. So here, what we do is we take certain actions on the account based on certain conditions which are met. So those are called rules. So just to give you an example, we can build out different types of rules on this platform for various reasons. Like, for example, I can build a campaign budget specific rule, wherein I want to keep a check on the campaign budget spend, and let's say I don't want my campaigns to spend beyond a certain amount. So in such a case, I can build out a rule which will check for this, and the moment we reach that amount, it can go ahead and take an action of causing that gap. So this way, you're able to optimize your campaigns really well, guys. Various types of rules can be created on the Google Ads platform. Let's have a look at this, how you can build them out. So once we are inside our platform, we can go to the tool section where we can go to bulk actions where we can go to rules. So from here, we can build out these automated rules. There are various kinds of rules, as you can see out here, which we can create. So let's begin with the campaign rule like we were discussing. So let's say this is a budget rule which we want to set and the objective is that we want to pause certain campaigns. The moment it reaches let's say spend of 5,000 rupees. So now to set up the particular rule, there are different actions. So you can decide whether you want to do it on a particular campaign or you want to do it on all the campaigns. So that option is also out here. And now here, you put the condition. So the condition which we are keeping for this rule is that the spend should not go beyond 5,000. So we can look for spend which is cost and we can say that the moment the cost equals 5,000, that is when we will take the action, and the action is that we want to pause that campaign. So you can choose the actions from here and we're choosing pause the campaign, and we can create this specific rule. So this rule will now check on a regular basis our account, okay. And whenever this condition is met, the action will be automatically taken. Similarly, we can build out other rules as well. Let's say we are doing a keyword specific rule. Let's take a situation wherein I want to incentivize or I want to increase the bids of high performing keywords. The keywords which are performing for us getting us those conversions, I would like to increase their bids because that will make us trigger our ads more from those keywords and chances are there, we can get more sales out of it. So I want to create a rule around that. So let's say this is a keyword rule and we are saying a good keyword. So you follow the same process, we can apply it to all the keywords. The condition is, so now we have to look at what do we mean by a good keyword? A good keyword will have good metrics. Let's say the CTR of that keyword specifically is high. Let's say the CTR is more than 2%. Also, we are saying let's say the clicks coming from those keywords are more than 50. So if there is a keyword whose CTR is more than 2% and the clicks are more than 50 for such a keyword, I want to take the action. The action is, I want to increase the bids for such keywords. So we'll take the action. So what we want to do is we want to change the keyword bids. So now there are various options which you get, which is you want to set a new bid, you want to increase the bids by a certain percentage, all that option you will get. So let's say we want to increase the bids by a certain percentage or an amount. Let's say we would like to increase the bids by 10%. However, this cannot be an unending process, right? We would like to increase the bid, but up to a certain limit. So you can set the upper limit also out here in this manner. Once you create the rule, then you can see the frequency as well. So the rule will check this on a daily basis on the account, and whichever keywords meets these criteria, the action will be taken on those keywords accordingly. So this becomes one rule which we have created for our good keywords. Similarly now, you can create another rule for the keywords keywords which are not performing for us, we would like to decrease their bits and save the money over there. So in the same manner, you can build out another rule for that. You can apply it to all the keywords. Now, bad keywords means their metrics are bad. So let's say the CTR for that keyword is less than 1%. And we are saying that the clicks also for that keyword is less than ten. So in such a case, if there is a keyword whose CTR is less than one and the number of cliques are less than ten, that's a bad keyword for us and we would not like to bid more money on it. Rather, we would like to decrease their bids and change their bids basically. So we can again, do a decrease bids by percentage. Let's say we want to decrease them by 5%. And here also, we don't want to make the bid zero. We want to decrease their bids. So here now, you can put a lower limit in this manner. And now this rule will check on a daily basis for keywords which are meeting these criteria and apply and we'll apply that action on them. So in this manner, guys, various types of rules can be created across ads, keywords, okay? You can do it across audience targeting as well, gender rules. So these are various types of rules available out here, which you can build out at the back end, and they will be running at the back end automatically making those changes whenever those criterias are met. So this works like an automated optimizations which are happening at the back end even while we are sleeping and we are not keeping a watch on our accounts. I hope this makes sense, and now you understand how we can make use of the automated rules. Thank you so much guys for listening into this session, and I will see you in the next video. 89. Scripts: Hi, guys. Welcome to this session. In today's session, we are going to look at how to use scripts inside our Google Ads account. Scripts are basically programming codes which we can use on our Google Ads account to perform various functions. This is an option which Google has provided for companies who have a lot of programmers and they want to use coding to manage the glas accounts. The help of these scripts, guys, you can do a lot of things like creating ad groups, ads, keywords which you can add. You can also add extensions. You can set budgets of a campaign. You can pause a campaign. So there are various types of scripts which is available, which can be used here, which is used for doing different types of things in the account. So we'll go inside the Google As account and you will see how to do this. But before that, I just wanted to show you what all things we are going to cover in this. So we're going to see how to get started with scripts first. Then we'll set a budget for our campaign. Inside that campaign, we're going to add an AD group and then we'll create an ad expanded textd inside that ad group. We will also see how to add keywords in the ad group. We will create cycling extension, and finally, we will see how to pause a campaign. So let's begin this. Once we are logged into our Google Ads account, you can go to the tool section on top right and under bult actions, you will see the third option is scripts. So here you can write the scripts which will perform and do different things. Now with this plus button, we can start with the screen, Let's have a look at this. The process is going to be like this size, we have to give a name to the script, and then we can paste the code over here, and then we save it, and then we can see how it works. From here, as you can see, the first thing it asks you is the script name. I'm going to say get started. Now, in order to get codes, Google also provide us some documentation. If you go to the documents page to Google developers page, you will come to their resource which is Google AdScripts. Here we're going to start with the first code which is get started. This will give us the first code, which is out here as you can see. This code basically tells you the data for yesterday's impressions for ten keywords. This is a resting code which we will use to see whether the code is working properly in our account or not. All we need to do is we just need to copy this code. And then we can go back to our account and we can paste it. Once you paste the code, guys, the process is going to be like this where you have to first save the code and once you save it, you need to authorize it. Authorize means you're authorizing Google to use a code on your Google Ands account. You have to give that authorization. Here I'm giving the authorization. Now that the authorization has been given, I can just do a preview and check I can see the logs. So here you can see it is working fine. It is giving me output for ten keywords for yesterday's impressions. This looks fine, so we can run this. So now it has worked. We can see the 11 log statement, see the output. So yes, the ten keywords data is being shown over here. There was no impressions from the ten keywords. It shows as zero. Next, we are going to look at code which will help us to set a campaign budget. For this, again, we go back to the Google Ads resource and on the top guys, the fourth option is samples. In samples, you will find different types of codes available. So here on the left panel, if you see, these are the topics on which various codes are already available. Here we can start with the work. The first thing is budget related, so I'm going to go to the budgets. Now you can see these are different codes related to budget. The first code is to set a campaign budget. The second one to gather campaign budget data. For now, I'm focused on looking at campaign budget. I'm going to copy this and we'll go back and do the same process. I have also opened Google Eye on a different window just to check that the work is happening in the right manner or not, we'll keep on parallel checking. Now we will start with this. We are going to set a campaign budget for, let's say, one of the campaigns here, which is let's say search June 27, which is on $100 budget. Let's say we want to set a budget of $150 on this campaign now through code. So we're going to paste the code here so you can delete the last curly braces and paste it over here. Now, whenever you're writing a code, guys, we have to call the main function on the top after function main. What I mean by the main function is that in this code, the main function is this, which is set campaign budget. You have to call this particular code, this particular function on the top, whenever you start in this manner. Now we need to insert the campaign name here. The campaign name, we were looking at a search June 27. Give the exact name. Don't make any grammatical mistakes on this. And here you can see the budget. I'm going to change it to 150. Then we do the same thing. This is going to be a budget related code. I'm going to name it and we are going to save this then we authorize it. After authorization, we can do a preview of it to check whether it's working fine or not. Yes, it is successful, it is going to change the budget, and now we can run. Now it is saying that it has changed the budget for this campaign, we are going to check that in the other account. So we can go inside the account. Now here, you can see it is $150. All right. Next, what we're going to do is in this campaign, we are going to add an Ad group. So we'll go to our resource and look for a code for ad groups. Here it is the Add groups. The first code itself is for adding an ad group so we can copy this and follow the same process, we'll create a new script. We are going to name this as let's say at AD group and do the same thing. We're going to paste the code here and we are going to call the main function. In this case, the main function is at AD group. Make sure guys there is grammatical mistakes or lower case, uppercase mistake because that will make a lot of difference because this is based on coding. Here we can name the cantag. We're looking at search June 27. Let's say the ad group name we want to keep is script. That's our code. We are going to save this. We are going to authorize it again. Once the authorization is done, we can see a preview. Yes, it is successful. They have added the ad group, so we can run this. The AD group has been added. It seems like we can check it now. We can just refresh the page. It should show us the new Acrop called script in this particular campaign. It shows the ad group, which is a script ad group now created. Next, what we are going to do is in this ad group, we are going to create an expanded textid. Let's look at that script. For that, we are going to come to Ads section. In Ads section, the first code itself is for adding a expanded textid, we're going to take this and go back again and create a new code we will repeat the same process. And we're going to call it add the ad group, add specifically, and we're going to paste this. Here the main function is this one which add expanded textile, we're going to call the function here and we're going to add the ad group, which is scrypt and we will keep the ad as this only which is being mel We can save this and authorize this as well. After authorization, we can see a preview of it. It has been added to the campaign. That's what it seems like. We can run this So it says it is successful, so let's have a look. We can go inside this ad group. We will go to the ad section on the left panel. And here you can see the ad which we have created, which is under pending review. Next, we're going to add some keywords to the same ad group. Let's see that. For keywords, let's take the code first. Let's look at keywords section over here. The first code itself is for adding keywords to an existing ad groups. We can copy this and now we can come to the script section. And we can name this as add keywords. We will follow the same process. We will call the same function. Now and we're going to name the ad group which is script. Now in this particular case, as you can see, they are adding a keyword called hello world. That's one keyword. If you want to add multiple keywords, you can just copy this particular function body and then paste it once again. Then if you want to do multiple, then you can add more in this manner. Now you can change your keywords, let's say, you can give the keywords in this manner. I'm going to add three keywords to this ad group. You can save this and then we can authorize it. After authorization, we can review it. Now you can see it shows it is fine, we are doing the right thing. We can run the word now it has been added again. Let's check. Now when you go to the keyword section of this at group, we'll just refresh the page and come back again. So it should show us the three keywords which we added. Here we'll get to see it. Now you can see, these are the three keywords which we added in the ad group. Next, we want to create some cycling extension as well. Let's see for extensions, we'll get the code first. Here, under extensions, you have all the five types here right now. We're looking at cyclings. The first we sell is for creating cycling, so we can copy this and then follow the same process. Here we can name it as at cycling and we are going to paste the code. We are going to call the main function Then these are the side links which they have created. I'm just not changing them. Let's keep it that way. Now there are two options. One is you can add them at a campaign level through this particular section of the code, and then you also have an option to add at an ad group level from this section. Let's say I don't want to do a campaign level, I just want to do ad group level so I can just mention the ad group, which is script, then I can save it and I will authorize it. Once the authorization is done, then we can preview it. So now you can see it has been so we can run this code. Now the sightlin is also being added. Let's check. We can go to the ads and extensions page once again and we'll go to the extensions page specifically. Here you can see this is the same ctling which we created is reflecting. Next, what we have is pausing the campaign. Let's look at pausing a campaign, we can go to campaigns page. So here you can see this is a pause campaign code, so we can copy this and we will go back and repeat the process of creating a new script. Here you can name it as pause capping and we can paste the code over here. We will call the main function. Then we can insert the campaign name. Campaign name was search June 27 and we can save this. Once after saving, we can authorize it. Then after authorization, I'm just doing a quick preview. Yes, it can be paused, it is successful, the pod is correct, so we are running it. It has been paused, let's have a look. If you see over here right now it is enabled. I'm just going to refresh this particular page. We will go to the campaigns page. So now you can see it is showing us paused. The campaign has been paused. In this manner, guys, we are going to use scripts for various reasons. You can create different things inside the account. I showed you the codes as well. There are multiple codes available out here which you can access, and in this very simple manner, you can apply it on your account and perform different functions. I hope everyone was able to understand how to use scripts in Googles now. Thank you so much guys for listening into this session today. Have a great day, guys. 90. Solutions: Hi, guys. Welcome to this session. In this session, we're going to talk about the solutions feature, which you can get on the Google Ads platform. So solutions is a feature which we use specifically with scripts. So here, Google has introduced a new section called solutions, where they have built out some predefined scripts which can be used for different scenarios. Let's have a look at this guys, how you can make use of them. So once we are locked into our Google Ads account, we can go to the tools section where we can go to our bulk actions where we will find solutions out. So these are going to be. So from here, you can make a selection of the kind of solutions you want. So there are six types of predefined scripts which Google has automatically created, which you can apply on your Google Ads account and get some information. Like an account summary script can be used to get a report on the performance of our Google Ads account. Okay. Similarly, ad performance can generate a Google spreadsheet, which will give us an idea about how our ads are performing in our campaigns. Similarly, an account anomaly detector is going to be a solution which is used for finding out if there is something not so something unusual which happens in our accounts performance, and it deviates from the usual stuff, then that gets indicated out here and shared with us. Similarly, you can also make a solution for link checker wherein this particular script will check whether all the landing pages are working properly or not, and they are not throwing a 404 error. Similarly, you can have another one which is for flexible budgets where it will dynamically adjust our campaign budgets daily with a custom distribution which we have set up over here. And then you have automated list created for negative list as well. So you can give some negative keywords, which then the script will automatically apply on different campaigns. Let's have a look at this guys. So let's say we're doing it for negative keyword list. So you can give it a name here, then you can add your negative keywords over here, one at a time. You can also give negative placements, URL out here and you can then choose the frequency. How often do you want this to be checked and applied? So you can do that. And then you can apply this particular script. So the script will go ahead and apply all these negative keywords and placements on our campaigns in the account wherever it will be needful. So this way, we can use the solutions feature, which has some predefined scripts, automated scripts created and given to us by Google for various reasons, you can use them. Another is ad performance. So here we can this particular sheet will give us an data about how our ads are performing. So we can just provide our email address and we can give the frequency. How often do we want the script to check our account for ad performance data, and we can set it up and we can see the data when it is generated. I hope this makes sense. You understand now how you can make use of the solutions feature which has been given. Look at the link checker, as well, where you can choose what all actions you want to take. Like, you want to check the ads, URLs, you want to check keywords, URLs. So you can check those as well, and then you can set up all this information. And then save it. So the rule the particular script will only look at how these URLs are responding, if they are giving proper response codes or not. Okay, are they performing? Are they functioning properly or not? That is what the script will check and give us a result on that. I hope this makes sense. You understand now how solutions can be used on the Google Ads platform. Thank you so much, guys, for listening into this session, and I will see you in the next week. 91. Shared Budgets: Hi, guys. Welcome to this session. In this session, we're going to see how we can make use of the shared budgets feature on the Google Ads platform. Shared budgets is going to be a feature which helps us to share budgets across multiple campaigns. So if we get a certain budget to be used on our Google Ads account, we can use it across multiple campaigns by putting it in shared budgets. So what is going to happen is this particular budget would be utilized on those selected campaigns, which we will add in this particular feature. So now what is the distribution of the budget will be uneven. Based on how the campaigns run, the money will get used from the shared budget section. Let's see this guys how you can apply this on the platform. So once you are inside the Google Ads account, you can go to the tool section in shared library where you will get to budgets and bidding where we can see shared budgets. So from here, we can create a shared budget and then you can select the campaign for which you want to create it. So in this manner, we will be able to create the shared budgets. You can see here, okay? So this particular shared budget is created for three campaigns. So when we put into it, we can see the campaigns as well in this particular way. I hope this makes sense, and now you understand the usage of a shared budgets feature and how you can create them on the Google Ads platform. Thank you so much guys for listening into this session today, and I will see you in the next video. It 92. Bid Strategies: Hi, guys. Welcome to this session. In this session, we're going to talk about the portfolio bid strategies. Portfolio bid strategies is a feature which we get inside the Google Ads platform, where we can use this feature to use automated bidding strategy on multiple campaigns in one go. When we want to use one single bid strategy on multiple campaigns in the account, then we can make use of this feature. So sometimes it can happen that we want to focus on a specific objective, let's say revenue, and for that, we want to run all the campaigns for revenue. Son such a case, using target ROS bidding strategy would be right option. In such a case, what we can do is we can use portfolio bid strategy use to apply target ROS on all the needed campaigns. And now from that, we can also see the overall impact of the bid strategy on the multiple campaigns we have applied it to. So this feature, this particular section, will give us a complete detailed report of how that bidding strategy is performing for all those campaigns. Let's see these guys how you can use this feature on the platform. So once you log into your account, if you go to the tool section, you will have budgets and bidding at the bottom where you can find bid strategies. So when you come to bid strategies, here you can apply portfolio bid strategies from here. Let's say we are doing Target ROs, so you can give it a name. We can select the campaign on which we want to apply it in this manner, then we can give the ROAs which we want to target for them and then create this bit swept. This is becoming the bid strategy, which we have applied on multiple campaigns, and this is where we will get to see the report. So once it starts running on all the multiple campaigns, the data will start reflecting here, and we will be able to understand whether the bidding strategy is working for all those campaigns or not. I hope this makes sense. You understand what is the use case of this feature on the Google Ads platform. Thank you so much guys for listening into this session, and I will see you in the next video. 93. Seasonality Adjustments: Hi, guys. Welcome to this session. In this session, we're going to talk about seasonality adjustments feature. This is one of the features which you get on the Google Ax platform where you can make some adjustments on your budget, on your conversion rate based on seasonal events. If you are into a business where your business is dependent on a particular season in the year, you can make a use this particular feature. With the help of this feature, you can adjust your budget or conversion rate during the season time, which can help you get those extra sales or revenue. Let's have a look at this guys how you can make use of this feature. So once we log into our Google Ads account, we can go to the tool section where we can go to budgets and bidding where we can see adjustments. So this is where we will get seasonality adjustments. And now you can create seasonality adjustments over here from here. So as you can see, there are two types of adjustment, budget or conversion rate. Let's say I'm into a business where I'm selling a particular product in a specific season, and what I want to do is, I would like to increase my budget during the season time. So I can create a seasonal adjustment related to that. So let's do that. So here you can give it a name guys first and then give a description. You can also give us start date end date. Okay? So for how many days you want this adjustment to be applied on the campaign. So you can give that date, let's say, from fourth till eight, we are saying, Okay. And then we select the campaign on which we want to apply this. So as this campaign, which I'm running right now currently has an average daily budget of 1,000, let's say, I want to increase my budget for this period during my season to 1,500. So in this manner, you can give the extra budget. You want to increase it by 1,500, which would mean that the daily budget will become 2,500 for that particular period. And we can create this particular adjustment, which has been done over here. In this way, it is going to work. So the moment that particular period starts, automatically, your budget will be increased by 1,500 rupees in this case. And once that period ends, it will go back to its original average daily budget. I hope this makes sense. You understand now how seasonal adjustments can be used over here. Thank you so much, guys, for listening into this session. Also, it has exclusions option as well. So if you want to use a specific exclusions as well, you can do that. Wherein you can give a name to the exclusion which you want to do, and then you can select the campaigns on which you want to apply, and you can do exclusions as well from here. I hope this makes sense. Thank you so much, guys, for listening into this, and I will see you in the next video. 94. Keyword Planner Tool: Hi, guys. Welcome to this session. In this session, we're going to talk about the keyword plant tool, which we can use on the Google Ads platform. So we can access this tool guides from the tool section. And if we go to planning, we will be able to use this tool from here, which is the keyword planet tool. Tool is primarily used for keyword research purposes. We can find new keywords for our search campaigns from here and then add them to our campaigns. Let's have a look at this. So you can go to discover new keywords. And here you can mention the product or the services which you want to advertise for. Okay? So let's say we are into a business of selling iPhone 14, so we can mention that. And now we can search for the information out here. Now you can see this is the kind of data it will provide wherein the first column shows us what are the search queries which are happening related to iPhone 40. Then we get to see the average monthly searches. So on an average, how many searches happen for these keywords on a monthly basis that we get to see. Then there is three month change, which is basically telling us in the last three months, was there a change in the search volume or not? So if this is -90%, which means that this keyword, the search volumes have dropped by 90% in the last three months. Then YoY change is year on year change. So a comparison is done between this month versus last year, same month. And then we get to see competition as well. Competition is how many advertisers are using these keywords. So Google gives you a degree of high, medium low. High means a lot of businesses are using this keyword, so there is high competition. Similarly, medium would be some less companies are using it, and then low is very few companies are using those keywords. And then finally, we get to see the top of page bid low range and top of page bid, high range over here, which is basically what is a minimum amount of money you are willing to spend on this keyword to make your ad come on top of page. And similarly, how much maximum are you willing to pay for that keyword to bring it on top of page? So this gives us an idea about the market benchmark of how much people are bidding for each of the keywords. So looking at this, then you decide your own bid which you want to keep for your keywords. So now that we get to see the data we can select the keywords which we want to add to our campaigns in this manner. And now we have a simple option wherein we can select our campaigns into which we can add them. You can go to plan and go to existing campaign where we can select the campaign in which we want to add them, and then we can also select the ad group in which this needs to go, or you can create a new ad group also for the chosen keywords. So let's say we're putting it in this particular ad group, and then we can click on Add keywords, which will make them move into that specific ad group in the campaign. So now you can see that they are showing in account, okay, the keywords which we had added to the campaign. So this is one way of selecting keywords and adding them to existing campaign. The other option is you can also select keywords to put them in a new campaign. So for doing that, first, we need to put them in a plan. So the plan is basically where you do a forecasting on the keywords to understand what kind of clicks impressions will they bring in based on their historical performance. And then you decide whether you want to add them to a new campaign or not. So once you put them in the plan, you can add them to the plan first. So now you can see they are in the plan. Once they are in the plan, we can do a forecast on them to see what kind of conversions, clicks, impressions can they bring in. So now this tool will give us a forecast that looking at the four keywords which we selected, we might get these many conversions and an average daily budget of 640 rupees. So as you can see, this estimate is for the month of April next month. You can do an estimate for next quarter, next week as well as per your requirement. Now if let's say that this is the total cost which you're spending on a monthly basis, this is the forecast given. I'm saying that this is a high amount I cannot pay right now. I would like to spend lesser amount. I can modify my daily budget also. I can modify it, and based on my modified numbers, the data will again change and give us different numbers. So like this, you can test and check and see different budgets and understand what will be a right amount which you would be able to pay and based on which you can move forward from here. So this really helps to do a proper budget calculations, which budget estimates, which we can get. And based on that, we build out our campaigns. So now after doing the testing, if you want to go ahead with this arrangement, we can create the campaign. So this will be a new campaign with the new budget which we have set and we are saving it. So this is going to be a campaign which we have quickly created with these four particular keywords which we have selected out here, okay? And now all we need to do is we have to build out the ads for it. In this manner, a keyword planner tool can be used for finding new keywords, not only for our existing campaigns, but also for a new campaign which we are planning to start. I hope this makes sense, and you understand the feature and how we can make use of it. Thank you so much, Guys, for listening into this session, and I will see you in the next video. 95. Peformance Planner: Hi, guys. Welcome to this session. In this session, we're going to talk about the performance planner tool, which we can use on the Google Ads platform. So Performance Plan tool is one of the tools which is provided for doing budget forecasting for our campaigns. So when we are running campaigns and we would like to achieve certain targets, which can be in terms of conversions, conversion value, or we want to maintain a certain CPA. So in such a case, we would like to know what kind of budget would be needed to achieve those numbers. So in such a case, we can make use of this tool, which can give us those forecasting data. So you can use this tool and you can select the campaigns and you can set those targets. And now the tool will look at your accounts historical performance data, and based on which we predict that what kind of budget would be best suitable to achieve those numbers. So let's have a look at this guys, how we can make use of this tool. So once we are inside our Google Ads account, we can go to the tool section in planning, and there we can make use of the performance planner tool. So this is where we can create a new plan altogether, where we can go ahead and give all the details of our campaign. So we can give a date. Okay, we can also choose the metrics like conversions or conversion value or target CPA. Okay. And based on which we can create this plan. So now it will give us a forecast. So let's say I'm getting conversions right now, which are like 100 conversions monthly. But next month, my target is I want to get 150 conversions. So in such a case, it can give me an estimate of the budget needed to hit those numbers. So the tool will do a prediction that what kind of budget would be needed to achieve around 150 conversions in the next month. So that's how it will do a forecast and give us the data and based on which we can make our budget changes. I hope this makes sense. You understand now how the performance planner will work. Also, the performance planner might not be active all the time in the account. For the planner tool to work properly on the platform, it requires you to have active search campaigns, display campaigns running in the account on a regular basis. Only then the tool becomes active and it is eligible, your account becomes eligible to use the performance planner tool. I hope this makes sense. You understand now the use case of a performance planner tool. Thank you so much, guys, for listening into this session, and I will see you in the next video. 96. Reach Planner: Hi, guys. Welcome to this session. In this session, we're going to talk about the Reach Planner tool. A Reach Planner Tool is also one of the tools which is provided on our Google Ads platform. This tool is primarily used for making media plan strategies for our video campaigns. So when we want to build out video campaigns and want to estimate the views, reach, conversions, which we can get from our video campaigns which we are running on the Google Network, that is where we can make use of this tool, which gives us those estimates. It does the forecasting of what kind of reach views or conversions can we get based on certain budgets which we use on our video campaigns. So you can use this from the Google Ads platform under planning. Let's have a look at this. So once we log into our account, when we go to Tools under planning, we have the reach planner tool out here. Now, this tool is not available right away on the platform. In order to have this tool activated for yourself on your Google Ads account, you have to reach out to the Google Ads representative customer cap, and they can activate the tool for you, and then we can start using it. So it will be really useful when we are planning to build out any video campaigns with a certain expectations in terms of reach or views which we want to get and conversions which we want to generate. That is when we can use this tool to make a media plan strategy. I hope this makes sense. You understand now what does reach plant tool does for us. Thank you so much, guys, for listening into this session, and I will see you in the next video. 97. App Advertising Hub: Hi, guys. Welcome to this session. In this session, we're going to talk about app advertising hub feature. So this is one of the features which you get in the planning tool. This particular feature helps us to advertise and bring traffic to our apps. So we can go ahead and set up our conversion tracking, which can help us track data in apps as well. So we can track all in app purchases. We can set up the deep linking. All of that becomes possible from this particular section. Let's have a look at this, guys, how we can set it up. So once we log into our Google Ads account, we can go to the tool section where we go to planning. In planning, the last option is app advertising Hub. So this is where we can go where you can see now that this feature is primarily used for this can help us to increase our conversion rates when we drive our web campaigns to our apps and make people purchase through our app. So here we are able to drive conversions. We can also improve our overall campaigns performance. So you will get to see the data over here, the performance overview as well. And from this section, you can set up your conversion tracking as well. For your apps specifically. We can implement theSDK and we can link Google Ads accounts. Also, we can set up our deep linking, which is basically where we would want. When people click on our ads, we want to take them to a specific section in our apps. So if you want to drive traffic to specific sections of your app, then we set up our deep linking as well, and that really helps to bring traffic to our app and make a lot more in app purchases becomes more possible from here. So all that setup can be done from this particular section wherein we can go ahead and set up our conversion tracking and deep linking. And then onwards, we will see our conversions going up because this will be much more a better user experience because of which we are able to generate more sales as well for the business. I hope this makes sense. You understand what app advertising Hub section does for us and how it can help us to generate more sales, more revenue for our businesses. Thank you so much, guys, for listening into this session, and I will see you in the next video. 98. Google Tag: Hi, guys. Welcome to this session. In this session, we're going to talk about the Google Tag, which we can set up on the Google Ads platform. So Google has gone ahead and created a separate section on the platform from where you can go ahead and set up your Google Tag, which is useful for tracking our conversions through our Google ADS platform. So let's have a look at this, guys. So once we are on the Google ADS platform, we can go to the tools section where we can find Google Tag over here. So from here, we can follow their instructions and we can set up the tag, which will help us to record our conversions or sales and leads which we are generating through our Google Ads advertising. So this is going to be the page guys where we can set it up. So it is now called the Google Tag, which was earlier global sit tag. So there are a couple of changes which Google has done with the tag wherein they have introduced a code less implementation of the tag as well, which is becoming very easy even for people who are not so technically savvy, they can also go ahead and follow these steps and they can set up that code. So let's have a look at this. So if you go to installation instructions, there we will get the options. So now we can see that we can do this through our website builder or CMS tool which we are using. So there are different platforms which are provided out here, so you can select the CMS tool or the website builder which you have used for your website. And based on that, different steps will be provided. Like, for example, sidekitPlug in is used for WordPress where these are the steps which are provided to us and which you can now follow and you can set up the code yourself. You would not need to deal with the code at all. So this is a complete codless implementation which Google has brought in out here. Otherwise, if you're fine with code implementation, you can easily go to Install manually, and this is the code which we will have to copy and paste on our website. So that's the Google Tag which we can implement here. Apart from that, you also get the manage automatic event detections, which is different types of events which we are creating. Those can be set up out here and we can track them as well. And then we can configure our domains. So the website for which you are setting up the Google tab, you can give that out here as well, and you can you can configure your domains from here. Other than this, you also have data capabilities, which is so you can allow user provided data capabilities, which is possible from this particular section. So this is how Google Tag setup would look like from now onwards, which is making it very easy for anyone to set it up themselves without any help needed from web developer or any coding knowledge needed. I hope this makes sense. You understand now how to use this section and how you can set up your code, your convergent tracking code for your business on the Google Ads platform. Thank you so much, guys, for listening into this session, and I will see you in the next edo. 99. Content Suitability: Hi, guys. Welcome to this session. In this session, we're going to talk about content suitability feature, which we get on the Google Ads platform. So with this feature, guys, you are able to exclude certain content which might not fit our brand specifically. So this helps us to negate or remove such content from YouTube and Google Display Network. So with this, your ads are not shown on such content, and that makes a positive impact on our business. Let's have a look at this, how you can make use of this feature. So once you are inside your Google Ads account, we can go to the tool section where we can go under shared Library where we can see content suitability. So this is where Google shows us the first the inventory type, which we can select from a what kind of inventory where we would like to show our ads. So there are three types expanded, standard and limited. Standard inventory, which is mostly recommended is a mixture of inventory of expanded and limited wherein your ads are shown to appropriately, that's appropriate for most of the brands, okay? And this is where we can see that we make sure that we have excluded repeated strong profanity, strong sexual content, and discussion of sex. So a standard inventory is most of the time preferable for most of the businesses. Expanded inventory will be a case wherein we're trying to show our ads aggressively across various content, and this can go on some sensitive content as well. Other than that, limited is going to be one type wherein we are being very restrictive on showing our ads to most of the content, and here we are limiting our available inventory. The first thing which you can do here is you can select the inventory type which you want to go ahead with in this manner, and you can save it. Other than that, now comes the exclusion part that what kind of content we can exclude. So the first one is excluded sensitive content, so sensitive content around all these topics can be excluded. So you can select the ones which are going to be irrelevant for you and you can save them as well so that your ads are not shown on content related to such topic. Similarly, you have types and labels. So here, you can select the content label. You can select the content type on which you would like to exclude where you don't want to run your ad. So you can select those options as well. Google also gives you option for content themes. So there can be various themes which might not be relevant to you and might be detrimental to your brand. So such themes can be clearly we can go ahead and remove in this particular manner. Also, there is content keywords, so certain keywords, which again, does not make sense for your brand or are irrelevant for your brand or can have a negative impact on your brand. You can add those content keywords here, which will be excluded. And then the last one is placements. So if there are can be certain websites, YouTube channels, videos, apps, app categories which are completely irrelevant for your business, and you would never like your ads to appear on them, you can add them over here and you can exclude them. So this way, we are safeguarding our brand from our ads appearing on irrelevant and negative content on YouTube and Google Display Network. This does not work on search and shopping campaigns. So this would be really useful in terms of safeguarding our brands image because now by using these exclusions, your ads will be targeted to more relevant content on YouTube and Google Display Network. I hope this makes sense. You understand now how this works and how you can make use of this feature, which is available on our Google Ads platform. Thank you so much, guys, for listening into this session, and I will see you in the next video. 100. Business Data - Ad Customizers: Hi, ais. Welcome to this session. In this session, we're going to talk about the ad customizer feature, which we get on Google As platform. So if you go to the business data, we will get an option as a feature to use, which is Ad customizers. Ad customizers are going to be a feature with the help of which you can advertise multiple products by applying this function on your ads. So let's say I'm running a business which is in multiple locations. And in such a scenario, I would like to run my ads in those locations or let's say there are multiple products which we want to sell. So in such a situation, if you have thousands of products, it would be needed that we have to create those many ads in the campaign and run them. In other option, what you have is ad customizers feature which you can use. Here, what we do is we upload all the product details in a spreadsheet at the back end, and then this spreadsheet is linked to our campaign. Now, from the campaign, when we get into the ad creation part, we can ask for the specific details of the product features in the ad, and then the ad can be created. So we create a ad template basically on which all the thousands of ads can be put in, and we can advertise all of them very easily. So this way, multiple thousands of ads can be advertised in one single book. Let's have a look at these guys how you can use this feature. So once we log into our Google Ads account, you can go to the tool section where the last option is business data. So the first thing which you do here is you're going to upload your product details here at the back end. So you can go to add customizer data and you can download this CSV file, which will help you give you a template in which we are going to upload all our product details and the file will look in this particular manner. Once the file is created over here, then we can go to our campaigns where we create a responsive search ad, and over there, we can attach this and we can apply the Ad customizer formula to use the product details in the ad. So that is how we can make use of this feature. And with the help of this feature, thousands of products can be advertised through a single ad template which we create out here. I hope this makes sense. You understand now how ad customizers can be used. Thank you so much guys for listening into this session, and I will see you in the next video. 101. Business Data - Page Feed: Hi, guys. Welcome to this session. In this session, we're going to talk about the page feed feature, which we get on the Google Ads platform. So this feature is used on dynamic search ads. So as we spoke in the previous videos as well, in dynamic search ad, when we are creating it, we provide some dynamic ad targets, which is basically we provide specific URLs which we would want the Google algorithm to crawl in order to create our headlines. So that can be provided through page feed as well. So here in the page feed feature, you can upload the URLs at the back end through a spreadsheet. And then we link this to our campaign to provide those URLs in the dynamic search ad creation. Let's have a look at the guys, how we can make use of this feature. So once we are inside the Google Ads account, we can go to the tool section where we go to business data. And here we can create the page feed so Google will give you a specific template which you can download in this CSV file, and then you add the page URLs in the spreadsheet. So let me show you that. So this is how the template is going to be where you have to define your page URL and you have to give a custom label. So your page feed will look like this. So let's say this is my business, where clothes.com is my homepage, okay? And then there is a men's section, and there is a women's section as well, which I've named as men and women in the custom label column. So once this is defined, I have defined my URLs. I've given them a label as well. Now I can download this as a CSV file, and then we will upload it back here in this particular segment. So here you can come to page feed. You can give it a name specifically. And then you can upload this particular file, which we have created. Once you upload this particular file, then we can get into the campaign. Where we would like to use this specific feature. So now you can see this particular feed has been uploaded. So now we can go to our campaigns. So before you start working on the campaign, the one thing which we will have to do is you have to go into the settings of that campaign, and you have to activate this page feed option. So basically, what we are trying to do here is we are telling the Google algorithm to look at the page feeds data to get information about our website URLs, which we would like Google to crawl. So we'll come to dynamic search ad setting and over here, we can select use only URLs from page feeds. So now we get to see the option we have, which we have created, and this we can save. Once we have saved this, now we can start the dynamic search ad creation process. So you will see this. When we start creating a dynamic search ad with a new ad group, this will be dynamic and we can give a default bit here. So now we just need to provide the custom label. So if you remember in the sheet, we had given three labels over here. Let's say I want to create a dynamic search ad for the homepage. I just need to copy as the way I have defined it here, and I have to put it down out here. So this way, I'm telling the Google algorithm to look at my home page, and based on that, it can create the headline. Similarly, I can add other pages as well. Let's say, I also want them to look at my men's page also and create the headline. So that also I can provide so like this, we will use the custom labels to define to explain which URLs we would want Google algorithm to crawl and then they can create the headlines based on that. So like this, you provide the details and then you can save it and you move forward with providing the descriptions and you create your dynamic searchar. In this manner, we have created the ad, and this becomes our dynamic search ad which we have created with the help of a page view. I hope this makes sense. You understand now how we can make use of the page weed column feature in the Google Ads platform for creating dynamic search ads. Thank you so much guys for listening into this session today, and I will see you in the next week. 102. Business Data - Dynamic Ad Feed: Hi, guys. Welcome to this session. In this session, we're going to talk about the dynamic ad feeds. This is going to be a feature in the Google Ads platform, which we can use for advertising multiple products in our businesses. So there can be a lot of businesses where we are selling thousands of products. In such a case, we can make use of this feature, wherein we upload the product details at the back end through a spreadsheet, and then we link this to our campaigns to create an ad about it, and then those thousand products can be advertised. So let's have a look at the guys how we can make use of this feature. So once we are in the Google Ads account, we can go to the tool section where we go to first business data where we are going to upload our product details. So here we are going to create a dynamic Ad feed. Now, Google gives you some specific segments of businesses which you can select from, for which templates are already created. We just need to provide the details, fill in the details as for the template provided. So you can see these are different segments. If you go to the education segment, there is a particular template created specifically for the education feed, and then you can fill in the details here and upload it. So this way, you can use this particular feature. The other option is if your business does not fall into these categories, then you have the custom option as well, where you create a feed template yourself and upload your product details. Once the product details are uploaded here through the spreadsheet, then we can link this to our search or a display campaign, and then we can run ads for them. So this way, we are able to advertise thousands of products through one single ad in the campaign. So it helps us not to create manual ads for each of our products. I hope this makes sense. You understand now how a dynamic Ad feed is used on a Google Ads platform. Thank you so much guys for listening into this session, and I will see you in the next video. 103. Business Data - Hotel Properties Feed: Hi, guys. Welcome to this session. In this session, we're going to talk about the hotel property feeds, which we can use in the Google Ads platform. So this is another feature which we get in business data where we can make use of the hotel property feeds as well to run our hotel ads. So whenever we are running hotel ads and we want to show different hotels which we have in place where people can book rooms for in such a case, we can make use of this particular data feed as well. So here in this spreadsheet, we provide a list of all the hotels which we want to advertise for, and we upload it at the back end, and then we link this to our hotel campaign where we build an ad about it and we advertise it. So let's have a look at the guys how we can make use of this feature. So once we log into our Google Ads account, we can go to the tool section where we go to business data, and this is where we can create a hotel properties feed. So Google will give you a specific template for it, wherein we have to list down all the Google Maps URLs of our hotels. So just to show you an example, this is how the Google Maps URL should be listed down in the sheet. And once you do this for your business, then you can download this as a CSV file and then upload it back in the account. So you can upload a list of hotels. Okay? We can do that, or you can choose from maps and you can do the same thing. So once you upload the list of hotels over here, then we can go to our hotel campaign where we can link this and we can create our ads about the hotels and advertise them. So in this manner, multiple different hotel locations can be advertised from one single ad template in the hotel campaign. I hope this makes sense. You understand now how we can make use of the hotel properties feed on the Google Ads platform. Thank you so much, guys, for listening into this session, and I'll see you in the next video. 104. Policy Manager, Access & Security, Linked Accounts, Preferences: Hi, guys. Welcome to this session. In this session, we're going to look at a couple of things related to policy manager account settings, preferences, notifications which we get to see, and then access and security and linked accounts. Let's have a look at these guys, how we can make use of them on the platform. So once we log into account, we can look at policy manager. From the tool section, if we go to troubleshooting, we can see policy manager here. Policy manager is going to be a section where it will give us information about our ads which have been disapproved for which policy violations. So we will be able to know and understand what has been the reason for our ad disapprovals. And then if we want, we can appeal for it as well to Google to re examine our ads, check our ads, and let us know whether they can be approved or not. So from here, we understand what mistakes we have done in our ads, and we can make those corrections. So all that information for all the ads for various reasons for which our ads were disapproved will be listed down out here. Apart from that, we can also look at our appeal history, which is going to show us when in the past, we have done our appeals to Google related to our ads getting disapproved and our strike history as well that how many times Google has striked down our ads and suspended or disapproved our ads, that history is also shared with us. So this is how policy manager section can be utilized in figuring out the reasons for our ads, disapprovals, and then making those corrections so that we can get them rectified and resume our ads. In addition to this, what we also wanted to look at was the admin section where we can see all these options. So account settings is going to be a section where we get to see various details regarding the account. So we will be seeing the name of the account which we can set over here, account status. Okay, we can see third party measurement if you are using the time zone of this account, auto tagging, which should always remain yes. Tracking which we can look out here as well. Call reporting, if you want to switch it on, you can do that also. In addition to this, we also get negative keywords. So if you want to add account level negative keywords, you can do it from here. And if you want to make use of auto apply recommendations, you can do that as well. You can switch it on or switch it off from here. Also, lead forms terms needs to be accepted when we're using lead form extensions, we can use it. And then we can also make use of the customer match details as well. Other than this, what we have is preferences, where we can see account preferences in terms of accounts, language, the number format, the name of the account. If you want to cancel your account, you can do it from account status over here where it gives you the option to cancel it. Also, we have the notification section where we can see our email notifications, which we can get out here. Okay? So if you want to stop any type of notifications, you can switch them off also in this particular manner. Google also gives you option for access and security, which is basically where you can give access of your Google Ads account to other people, other users, so you can provide their email address, okay? And then you can also send them the invites, of what access you want to give them. Also, you have manager's option, which is, if any manager account has taken access of your Google Ads account, that will show up out here. And then the last option is linked accounts where we will see there are different other accounts to which our Google Ads account can be linked, like Google Business Profile, Google Merchant Center. These are all also needed when we are building out different types of campaigns. Google Business profile is needed for creating location extensions. Google Merchant Center is needed for shopping campaigns. You would need to link your YouTube account as well to Google Ads for building out video campaigns. So there are various other accounts as well to which our Google Ads account can be linked for various other reasons. So all that will be possible through linked accounts. I hope this makes sense, and now you understand how we can use the admin section and also the policy manager option which we get on the platform. Thank you so much guys for listening into this session, and I will see you in the next video. 105. Ad Preview & Diagnosis Tool: Hi, guys. Welcome to this session. In this session, we're going to talk about the Ad review and diagnosis tool. This is a tool which is available on the Google Ads platform, which we can use to preview our live ads. So once we start running ads on the Google Network, we would like to see where our ads are appearing on Google's search page. So what we can do in such a case is we can use this particular tool for previewing our live ads. Rather than going on Google directly and searching for our ads. So let's have a look at this tool as well. Also, this tool gives us a diagnosis of if in case our ads are not appearing and you don't see your ad appearing on the Google search page, then it will give you a diagnosis of what could be the reasons why our ads are not appearing. So let's have a look at this tool, guys, how this works. So once we log into our Google Ads account, we can go to the tool section where we can go to troubleshooting. In troubleshooting, the second option which we get is ad review and diagnosis. So this is the tool where we can come and we can search for our keyword, a top performing keyword which we can search for. And now the tool will give us a preview of our ad in different devices. So this is a preview they're showing on a mobile device in this particular manner we can see and we can search for our ad if we change the device, then it will give us a different device preview as well. So this will be on a desktop preview, which we can see now and we can search for our ads, locate our ads. If you're able to locate our ads, they're going to appear with a peach color background so we can identify them easily. And then the third device is going to be tablet also, where the preview is shown to us and we can see and we can search for our ad. So in this manner, this tool can be used, and you can see it shows us also that the ad is not showing specifically, so it does a diagnosis and tells us whether the ad is appearing or not. Also, the limitation of this particular tool is that this is going to show you a preview for only search ads, which is going to be appearing in the search network on Google Search. It will not show a preview for other ad types like display or video ads, which we also have on the platform. I hope this makes sense, and now you understand how to use this particular tool to see a preview of your live ads which you're running. Thank you so much guys for listening into this session, and I will see you in the next video. 106. Google Ads with Google Gemini AI: Hi, guys. Welcome to this session. In this session, we're going to talk about what are suggestions or optimizations which we can do on our Google Ads account with the help of AI. So in this particular video, we're going to talk about the Google AI, which is Google Bart. So let's have a look at this guys. So with the help of Google Bart, there are various things, various optimizations, changes which we can do on the Google Ads account. So we can start with the basic account structure. So if we have a particular brand for which we have to start advertising, we can get a complete account structure, details of it through the AI tool. We can also look at creating a search campaign structure, keyword research, which we can do, find out different keywords, negative keywords, keyword match types. We can also get suggestions around the ad copies which we want to create for the campaigns. Also, I will show you how we can do landing page optimizations here as well, and also some types of audience targeting, content targeting suggestions which we can get from the AI, which we can use for the brand. Also, this AI tool will help us to structure out shopping campaigns, performance max campaigns, and display campaigns as well. So let's have a look at this guys how we can do this. So the first thing which we require first is to access Bard, the Google AI tool for which we can go to Google and we can search for Bard over here. And this will bring us to their website, which is out here, okay? So you can get into this and you can sign up on it, okay, and sign into the whole account in this particular manner. So this is the AI tool which we are talking about, which we can use for getting all the suggestions. Okay? So for example sake, we are going to look at a website. Let's say this is our client's website for which we have to start advertising and build out campaigns on our Google Ads platform. So we will take this as a reference to see what all suggestions Bart can give us. So the first suggestion which we're going to look at is the account structure. So in account structure, what we want to understand and get from the AI tool is that what all different types of campaigns can be built for this specific brand. So whenever we are giving any type of prompts on the AI tool, they need to be very specific in nature, and that is how the tool gets you more accurate information. So let's have a look at this, so we can write particular things like we can say that look at the website and suggest what all different Google Ads campaigns can we build for them to generate traffic, sales and leads. So now the AI tool will go to the website, we'll have a look at the websites content, what they are trying to offer, and based on which, it will give us certain suggestions of what all different types of campaigns can we suggest or build out for them, and what will be the output of it? Okay? So now you can see, so it's giving us ideas, campaign ideas, targeting keywords, what kind of keywords can we target? Okay, broad categories, specific category, long tail keywords. Campaign types, which we can do here, can be search ads, okay, display ads, shopping ads, YouTube, social media ads, okay? Campaign goals, can be which one? Additional strategies which we can get. In this, you can further optimize and you can ask more specific options like can you suggest Google Ads specific campaigns which will work for this brand. So now we can get more customized information, so we can get information about what type of Google specific campaigns can we get over here, right, and that can be used again. So in this particular manner, the first thing which we can do is we can use this for getting some account structure suggestions. That can be one option. The second thing is, let's say we want to create a search campaign for this same brand. So now we're looking for a search campaign suggestions from the AI tool. So let's have a look at that. Like this, we can give specific information. So now what we have done is we have given a specific requirement in the sense that what will be the campaign campaign structure? How many add groups do I require? Based on which, then we can also ask for specific type of negative keywords which we need as well, which can be suggested for us as well. We can also ask for specific ads creation as well, in this case. So in this particular thing, if you see, they have given us all the ad group structure which we wanted, different types of ad groups and negative keywords, keywords which we can use over here. They've given us an ad Poppy, as well, which we can use specifically. So these can be all the ad groups, which we can now modify. We can use this to build out our whole search campaign as per the suggestions given out here. So this can be another suggestion. You can see ad extensions suggestions which they have also given us, which we can look at it as well. Other than this, you can now get more specific around keyword research. So you can ask for what keyword suggestions will they suggest for the brand? What will be the negative keywords? What will be the match types for them. So all of that can be suggested as well. So let's have a look at that. A, you can give a specific structure in which way you want to get the information. Let's say we want to get a list of 20 keywords broken down into different ad groups and match types. Also, we want to get some negative keywords at account level and campaign level. Oh and add group level. So you can give this information as well, and you can get certain suggestions over there. So now the system will give us those ad groups, as you can see, broad match quanti five, phrase match, exact match, and the keywords which they are giving us specifically, what will be the match types? Even dynamic search ads part which they are giving us, negative keywords, account level negatives, what can be their campaign level, and ad group specific which we can consider. So this can be the complete structure which we are now getting. It's a keyword research which we are able to do out here. The other thing is going to be ad copy creation. So there are various types of ads in search as well, like responsive search ads, dynamic search ads, call ads which we are creating. So we can get those also created over here with the help of AI tool. So let's have a look at that. So we can ask for responsive search ads, dynamic search ads, and recall ads. In this particular manner. So now the tool will try to go to the website and build out those ads with the headlines, descriptions, which we can get in this particular manner. You can see very quickly we get those examples. So now we can take these and put it in our campaigns and run the ads very soon, very fast, which can be done very easily. Okay. So ad creations can be done. You can be more specific around the character limits as well. You can say that the headlines should not be more than 30 characters or descriptions should be under 90 characters. So all that information you can also give out here. Other than that, you can do landing page optimization. So you can ask the tool to suggest you how well optimized it is. So all that information, it can try out as well. So you can do that also. Um, so you can make help of paid speed insights as well. And from there, it can do that, or it can give you suggestions around it as well. And you can go to the paid Speed website as well, and you can put the URL over there and do it also. That can be another way. Otherwise, if you want to just get some suggestions based on how the tool things it is optimized, you can just look for that also, and it can give you certain suggestions around what are the strengths of it? Okay, so you can see all of that as well. And now this can be shared with your web developer who can look at it and then give you certain suggestions around. Apart from this, we also get to do a lot of audience targeting, which we can do for the brand with the help of AI. Okay? So you can ask for certain audience targeting as well. Okay? So let's have a look at this. So in this manner, you can ask for specific categories from the Google Ads platform, which you would like to see. Also, you can ask for excluding audiences. So now the tool will suggest you based on that as well. So we can get some audience targeting which can be done for this brand. So you can see demographics, interests, life events, in market, all these audiences, fonten targeting, which we can do and what audiences we can exclude as well. Okay. Other than that, they'll give you additional specific categories which we can target out here in this particular manner. So these can now be implemented on the campaign, on the account which we are running for the client. Now what we can also build out are other campaign types, like, let's say, a shopping campaign. So if you want to build out a shopping campaign for the brand in the same manner, you can ask for the same thing. So you need ad groups, product groups, products, and negative keywords, audience targeting, all that you can ask for it, and it can give you complete information around that as well. So this you can then replicate on your platform. So you can see the product feed, okay, information, campaign settings can be what ad groups, what ad groups can be create, and what can be the product groups negative keywords for it. So that suggestion comes up very easily, and then these can be implemented in the campaign. You can also apply the audience targeting, optimizations, how you can do all of that suggestion also comes up. Similarly, now that the performance Max campaign is live and working really well for a lot of clients, we can get performance Max related campaign suggestions as well from the bad tool in the same manner. You can ask all the features which are there, which you can ask for, let's say, 25 search terms, which you're asking for. Okay. All these you can mention very specifically in the tool, and it can provide you all of that. So now you can get all the suggestions based on that. So a performance Max campaign campaign settings, asset groups, what you will create. What will the assets, headlines, descriptions, which you can get images, which you can get YouTube videos, audience signals, what you will be using, Okay? The audience signals which are used, which you can use over here, negative keywords, search terms which you can use over here, like 25 search terms. Okay. So like that, we can suggest over here and can be implemented. And then lastly, you also have display campaigns, so you can build out a display campaign as well in the same manner. And ask for specific audiences, fountain targeting, responsive display ads, all of that can be built out. So now the campaign, the tool will structure out a display campaign for us. Okay, looking at the brand, it's going to suggest us what ad groups can we create. Okay, what our audience targeting we can do, the content targeting we can do, how we should be structuring based on ad groups specifically, based on looking at the content. And then for the responsive display ads, it will also suggest to you the ads, specifically the headlines, descriptions, images which we can consider and use them and some optimization tips as well. So in this manner, guys, a lot of the work which we do on our Google Ads campaigns can be automated and we can get a lot of help from the bad tool, which we can take. We can have a look at it and use it in our campaign creations, running the campaigns, optimizing the campaigns. The only thing which we need to keep in mind is that we are not going to blindly just copy from here and apply it in our accounts. We are going to custom are going to pick a lot of stuff from here. Let's say 80 to 90%, you are picking from here and putting it into your campaigns. But at the remaining ten 20%, you have to customize as per the client's requirement, the clients need and make it as more effective as possible. That is the right usage of the AIP. Okay? So I hope this makes sense, and now you understand how we can use the bad tool, the Google AI tool to run a lot of operational work and suggestions optimizations on our Google Ads account. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 107. Drafts & Experiments: Hi, guys. Welcome to this session. In this session, we're going to talk about drafts and experiments feature, which we get on the Google Ads platform. Drafts are going to be a feature, guys, where we can make a copy of our live campaigns, and now we can make changes in this campaign without making any impact on the live campaign which is running. A lot of times it becomes necessary for us to experiment with new features, new ads, updates which are there on the live campaigns which we are running. So in such a case, we can make use of this specific feature where we make a copy of our live campaign, and now we make changes in it. So this way, our live campaign does not get impacted. And once we make the changes and we feel that this is going to work for the campaign, then we can make it live. Let's have a look at this guys, how you can make use of the drafts feature. So once we log into our account, we can go ahead and go to the campaign tab where right beside the campaign stab, there is drafts. And here we can create a new draft. Now, when we start creating a new draft, the first thing which it will ask you to provide is the campaign for which you want to create a draft because we are making a copy of a live live campaign. So we can select our campaign from here. These are all the campaigns. So we can select the campaign and we can give a name to this draft specifically. And we save it. Once you save it, so this is a copy of the original campaign which has been created, which has everything related to the main original campaign. So this campaign has two ad groups. So if you go inside the ad group, we can see the keywords as well, and then we can look at the ads also, which are creative. So now if you want to make any changes to this, we can do so. Like for example, let's say, we're adding some more keywords In this manner, we can make some changes to keywords. We can also go ahead and make some changes to the ads as well. We can add more headlines, descriptions to the ad. Okay, so that we can make it better. So now we are making changes to the ad as well. Apart from this, you can create ad extensions or assets as well to this specific draft. So we can go to the asset section. And here, we can create various assets. Let's say we're creating some callout As you can see, we are providing more details. So now we have made multiple changes to this draft, and if everything looks good to us, then we can go to the Apply button, which will allow us to apply these changes to the live without. So we can do that. So this way, this process helps us to test and try new things in a live campaign without impacting it while it is running. And we can make those changes into the live account much more easily. So that's the drafts feature guys, which we get on the platform. Apart from this, you also get an option for experiments. Experiments are going to be an option wherein you can do a lot of different types of AB testing. You can create an experiment campaign, which is again going to be a copy of the original campaign which we create, and now we make changes in that. So let's say we want to try new ads. We want to try new landing pages. We want to try out new different audience targeting. Okay, we want to try different types of keywords. So we can add all that in the experiment campaign and now run this campaign parallel with our original campaign. And we run that for a certain period, and at the end of the period, we compare the results. So we see whether the experiment campaign was successful or not. If the experiment campaign turns out to be successful, we will get an option to either replace it with the original campaign or make it a new campaign on the platform. So let's have a look at this as well, guys, how you can create experiment campaigns. So for experiments, we can come to this particular section and start building it out. So Google has provided various types of experiment campaigns which can be created, which can be related to performance max, demand gen, video campaigns, app uplift campaigns or custom experiment, which is going to be you can build your own experiment campaign or just where you can optimize your texts. So let's look at custom experiment. Let's say we are doing it for search campaigns. So we can give it a name And then we have to choose the base campaign. So a base campaign needs to be selected over here. So base campaign is the original campaign whose copy you want to create out here. So we select that. And this is how the name will come up now for the Base campaign original Experiment campaign. So now you can see this is again, becoming a copy of our original campaign which has been created. So this is a copy of the original campaign which we have now. And in this, again, we go ahead and make multiple changes. So let's say we are creating a dynamic searchadO let's say we want to make some changes to the keywords. So we're going to add some keywords over here and see how they perform for us. In this manner, we can add some keywords. Similarly, we can make some changes to the ads. A, Okay, in this manner, we can write down and we have created an ad over here. So what we have done is we have added some keywords. We have created this ad as well out here, okay? And now what we want to do is we want to schedule this. So we want this experiment campaign to run for a certain period, and then at the end of that period, we're going to compare its performance with the original campaign. So you can schedule it here. So now when you start scheduling, you also have to choose the specific metrics which you want to look at to compare it with the original campaign and then understand whether it was a success or a failure. So you can select the metrics, let's say, what we are looking at is clicks, we would want the clicks to increase, and we are looking at, let's say the cost should come down, okay? We can do an experiment budget split as well, how much budget you want to give. So we can give it an equal budget, 50 50, so we can split 50% of the original budget and give it to this experiment campaign. Then you can set the start date date of this campaign. Let's say we are doing it right now till 20th of this month, and then we create the campaign. We have built out this experiment campaign now, which will start running parallel to our original campaign till the 20th of the month. At the end of the month, the results will be out, and Google will show us clear data that by 20th, what kind of clicks and impressions the original campaign received versus what the experiment campaign received. So we can see the difference between the two and then decide whether this experiment campaign was a success or a failure. Once that is decided, you can also go ahead and replace the original campaign with the experiment campaign or you can build it out as a new campaign if it is a success. I hope this makes sense. Now you understand how experiment campaigns can be created, okay? And drafts can be used on the platform. Thank you so much, guys, for listening into this session, and I will see you in the next video. 108. Summary, Documents, Transactions, Settings, Promotions: Hi, guys. Welcome to this session. In this session, we're going to see how billing works on Google Ads platform. What all information we get to see in the billing section. So once we go into our account, we can access the billing section from the left panel just above Admin. So here we can go to the summary part where all the billing information is shared with us. So we will be able to see any outstanding amount on the account will be showing up over here. A refund which is there. Okay, we can also see the months specific information, summary of the finances, okay, the monthly transactions which has happened, which we can see out here. So all that will be here. And when you scroll to the bottom, you can see monthly invoices and information about all the previous months data as well is being shown out here. So that's going to be the summary page where we'll get to see the billing summary. Apart from that, there is billing activity. So here, any kind of changes being done specifically, any kind of credits which are happening. Okay, how much cost which has gone out into the business, that will be showcased out here. Documents related to let's say the invoices, document statements will be available here. So we will be able to download our invoices from the document section. Payment methods is going to be the information about how we are making a payment. What kind of instruments are we using? Are we using a debit card, credit card, bank transfer, all those things we can add and manage from here. Promotion section is going to be where we can add any promotions. So if there can be a lot of Google Ad credits which we get, which you can apply here, so you can add your promotions by adding the promotion code over here and submitting it. Other than this, we also get to see billing transfers, which is basically showing us what kind of billing it is, manual payments, payment profile, all those information is being shown here. The other information which we get to see in billing is advertiser verification. So there is a advertiser verification process which you can go through. You can start the verification by giving all your business information documentation, and Google will verify your business at the back end. And once it is approved, that will show up over here specifically. This is really useful in cases when you want to use business logo, you want to use your business name on your ads. And then the last option is billing settings where we get to see our billing information like how we pay, what are our payment contacts, the person POC for billing can be added here and the payer details can be seen here along with the Google payments account number. So these are going to be all the billing information which we get to see on the platform. I hope this makes sense. You understand now how billing works and what all information we get to see related to it on the platform. Thank you so much guys for listening into this session, and I will see you in the next video. 109. Google Ads Editor - Practical: Hi, guys. Welcome to this session. In this session, we're going to talk about the Google Ads editor. Google Ads editor is a software provided by Google, which helps to manage your accounts or you can make changes to your campaigns in an offline mode. So a lot of times it happens that when we are managing accounts for clients, we are dealing with a lot of revenue at stake because these campaigns are huge where we are spending millions of dollars to run those ads. So in such a situation, it makes more sense to use not to make changes on the live account because that can lead to a lot of revenue loss if in case there are some mistakes done. So in such a case, we make use of this editor tool. So we can download this from the website. And now on this software, we can upload the whole Google Ads account in the offline mode. So once the account is uploaded, we can make changes in the campaigns. We can create new campaigns. We can edit the existing campaigns. We can make changes to our ad groups, ads, bids, budgets, all changes we can do out here in the offline mode while the live account is untouched. Now we make these changes, and then we can get it reviewed by our management. And once everything looks fine, we can implement or post these changes into the live account. So by following this process, we kind of eradicate the chances of making any mistakes, and it also helps to save any revenue loss which does not happen. This tool is extensively used while managing campaigns. So we can see a lot of digital ad agencies using this and any type of performance marketers who are managing accounts for their clients will make use of this software. Let's have a look at this guys so how we can get access of it. So we can go to their website. Which is this website where we can come, and then you can see this is the website created for the editor, and you can download it from here. Once you download it, it will come on your system, and you will be able to access it, open it, and then you can upload your Google Ads account by logging into the software with your Google Ads email ID password. So let me show you how the software will look like. So this is how the account is going to look like the software will look like guys. On the top left, you can see it says Google Ads editor, and on the left panel, we have all the campaigns listed down out here. If you see the middle of the page is where all the campaigns are listed. You can select any campaign. The moment you select the campaign, the details of the campaign shows up on the left panel. So now you can make changes to it. So if you want to make changes to the status of the campaign, you want to increase the budget of the campaign. You want to change the bid strategy. All those things can be possible from here. In the same manner, if you go to the add group level, you will see all the add groups over here. You can select an ad group. You can remove the ad group as well. If you want to make changes to the add group, you can do that as well. All that will be possible. Plus, in the keyword section, you can add new keywords. You can remove the current keywords, if you want to, you can do that as well, and you can add new keywords from here. It also gives you options of creating new ads. So if you want to create new responsive search ads, you want to make changes to the headlines, specifically in this manner, you can make those changes. We can add more headlines, descriptions to the responsive search ads which you are creating or any other ad formats if you want, you can do that as well. Once you make changes like these in the software, you have add extensions as well. So you can create sit link extensions, which you can create here. Call out extensions are there. All types of extensions can also be created, and you can edit them, make changes to them, create new ones. All that will be possible. Once you do all of this, now you can post all these changes into the live account by clicking on the post button on the top right corner. So this will show us what all changes we did, and now we can click on this button to apply these changes into our live account. Once they go into the live account, they still go in a paused state in the live account so that it does not impact the account right away. Then we can have a look at it, and finally, then we can make them live. So in this manner, guys, we can make use of specifically the Google Ads Editor tool, which will help us to go ahead and make these offline changes and we can optimize our campaigns. I hope this makes sense, and now you understand the use case of Google Ads Editor. Thank you so much, guys, for listening into this session, and I will see you in the next video. 110. Manager Accounts/My Client Center Overview: Hi, guys. Welcome to this session. In this session, we're going to talk about the manager accounts. Manager accounts is another feature which Google provides us with, which is basically going to be an umbrella account which we can open as well for our businesses. When we are handling multiple Google Ads accounts for our multiple clients, it can get a little tedious and time consuming and difficult to manage them individually because in such cases, we might have to manage their login credentials on a one on one basis, and that can be a very tedious job. For those purposes, Google has provided us with a manager accounts which we can use, which works like a dashboard account. It's like an umbrella account under which we can keep all our Google Ads accounts in one place. So now, all you have to do is you link, you log into your manager account and you will see all your Google Ads accounts of your clients under that. You can access them very easily. You can manage them as well with a very effective and organized manner. Let's see this guys how you can open this account and we can make use of it. So you can go to their website, which is this website where we can come and we can create a manager account. Once the account is created, we can send a linking request to the Google Ads account which we want to link it to. And once the request is accepted from the other end, it will start reflecting in our account in our manager account. And we will be able to use it very effectively from there onwards. This manager account concept is used very extensively in the agency world where the agencies are using or managing Google Clients accounts, multiple Google clients accounts. So you will find it a lot in the agencies, plus big companies who have multiple businesses and they have different Google Ads account for each business. They would also be using a lot of manager accounts. I hope this makes sense. You understand now the use case of this account and how it can make our work much more easier and systematic to handle multiple Google Ads accounts from one place. I hope this makes sense. Thank you so much guys for listening into this session, and I will see you in the next video. 111. Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land: Hi, guys. Welcome to this session. In this session, we're going to talk about the Google Ads online resources which you can use for managing your accounts going forward. So the first resource which you should be always referring to is going to be the Google Ads Health Center. Google Ads Health Center is an exhaustive resource created by Google, which provides you all kinds of information related to Google Ads product features. You will get articles, videos, live, step by step instructions about every single feature in this particular resource. This resource is regularly updated by Google, so you will get all the latest information on it. Let's have a look at this guys. So this is the resource guys, which you can access, and you can search for any topic out here very easily, and you will get a lot of articles, videos related to it. But that's the first one which we can have a look at is. The second one is going to be the Google Ads Policy Health Center. So the policy Health Center is basically a repository of all the Google Ads policies based on which they check our ads. So here, they talk about what the policies demand and different types of information regarding it. So various categories of policies which we get to see here, it is important for us to know this resource and read this as well because it because it becomes easier for us to know then that what Google allows to advertise and what they don't. So let's have a look at this as well. So this is the policy resource wise. You can see on the right hand side, these are all the topics based on which the policies are created, and we can go through them and understand what are the restrictions and limitations as per Google ads. The other resource which you can certainly look at is going to be Google Ads blog. So they also maintain a blog where they keep posting about what are the latest updates regarding the product, what new features are coming in, what old features are going away. All that gets updated in their blog on a regular basis. So you can read those as well to remain updated on the latest developments happening into this product. So this is the blog guys which we can come to, and you can find a lot of information articles related to latest information updates which are happening on the product, which we will get out here. And then the last resource which you can certainly refer is the search engine and article 0R website, which also posts a lot of content around PPC ads, which can be Google or Microsoft. It also talks about SEO. So a lot of content articles, videos are updated and posted on this website as well, which you can refer to also. So this is the website where we can come. And here we can go to PPC specifically where you will find all the paid search related articles, which can be around Google Ads or other platforms as well. I hope this makes sense, and now you know all the online resources which you can refer to to learn about Google Ads and the latest updates in the product right now. Thank you so much guys, for listening into this session, and I will see you in the next video. 112. Google Ads Skillshop Certification: Hi, guys. Welcome to this session. In this session, we're going to talk about the Google Ads certification, which we can do out here. So Google has built out a centralized website from which we can do certification on various Google Ads Google products. So where you can do certification on Google Ads, analytics, Google Classroom. So they have built out this website called Skill Shop, where we can go and access Google Ads certification. Let's have a look at this, guys. So you can come to the skill shop website out here and you can login and open an account with them, and then you can go to the certification section. So let's have a look at it. If you go to Browse, you will be able to see various Google products out here for which you can do certifications. What we are going to look at specifically is Google Ad certifications. So if you go into Google Ads and we specifically go into Google Ads certifications, there are various certifications available right now out here related to measurement, AI powered performance ad certification, Google Ads creative certification, and then they have offline sales search, display, shopping, video app certifications. All these certifications are online and multiple choice questions comes in this. These certifications will be valid for one business day, and if we are unable to clear them, then we have to wait for 24 hours to reattempt. There is no negative marking in the questions as well, and usually the passing percentage for the certification is going to be 80%. So this is how you can get Google Ads certified officially from their website. I hope this makes sense, and now you understand and have a complete idea about how we can get Google Ads certifications done. And also what you can see here is if you go into these certification, they also provide their own content, which you can read as well. So this is the content provided by them, which you can read through. There is also particularly, and this is the assessment which we have to take. So once you go through the content, you can attempt the assessment and clear it. I hope this makes sense, and now you have a complete idea about the Google Ad certifications. Thank you so much, guys, for listening into this session, and I will see you in the next video. Um, 113. Facebook Marketing - What we will cover: Hi, guys. Welcome to this session. In today's session, we are going to see what we're going to cover in Facebook marketing. So we're going to start off understanding why we should be using Facebook for our businesses to market. Then we're going to look at how we can create a Facebook business page. Also, I'll take you through the process to understand how we can create a Facebook profile image from scratch. We will also see how we can design a Facebook cover image and how we can update all the information on the Facebook page and the preferences information on the page itself. Also, we will see how we can post on our Facebook page and how we can promote our pages to get likes and engagement. Apart from this, we will also spend time to understand the difference between likes and followers. And then we will see the Facebook Insights where we'll learn more about what kind of audiences engage with our pages. I hope by the end of this particular segment, you will understand how we can do Facebook marketing and you can use it for growing your business. Thank you so much, guys, for listening into this session today, and I'll see you in the next video. 114. Why to Use Facebook To Market Your Business: Hi, guys. Welcome to this session. In today's session, we wanted to discuss why we should be using Facebook to market our businesses. So there are various reasons because of which Facebook can be really useful for our business, to promote our business and to generate traffic and revenue for our businesses. So let's have a look at this. So the first and the most important reason you can think of is that Facebook has 2.95 billion active users on their platform. So these many active users come to Facebook on a regular basis and to do social networking, and that is why it's a huge platform with a huge amount of audiences which we can reach out to. So with the help of Facebook platform, if you can market, you have a huge reach of people you can showcase your products to and you can try to generate do branding, traffic generation, website, visits generation, all of that becomes really possible. So that is one of the major reasons why businesses should consider doing Facebook marketing. Also, if you see on the Internet as well, the biggest social network right now still is Facebook, followed by YouTube, Whatsapp, Instagram. So Facebook leads as the biggest social network across the world, wherein people come on a regular basis. So a very strong reason for all businesses to consider Facebook as a strong medium of marketing when they're looking at growing their online businesses. Another big reason which you can think of is on Facebook, on an average person's profile would have 200 friends. So in this case, what happens is a lot of people are connected to each other. So in this case, there are very high chances of products or posts to get viral very soon. Since it's a social network where profiles of people are linked to other people's profile throughout the network, so virality becomes far more easier because of this kind of a structure. It is difficult to have this kind. It can be difficult to do the same kind of virality on other platforms like YouTube star. So another strong reason why we should be doing this because if you're able to post your products and services on a regular basis on Facebook pages, on your Facebook business page, then there are higher chances of it reaching millions of people across the globe and creating a lot of exposure and branding for our business. Another major reason which you can consider with Facebook is over here, you will find real profiles created by people. So as you can see when Facebook started off as a business, as a social network, their primary objectives where, as you can see, they started off as the Facebook, which was used for searching people at your school, find out who are in your classes, okay, looking up your friends, friends, and seeing a visualization of a social network. So that's the main foundation of this particular platform. And to build this, and that is how it has built out to be now, wherein people when they create their profile, these are real profiles created by people and so that they can connect with their family, friends as well across the globe. And that is why it's a complete network of real profiles created out there, which you can now market with your products. So now if you connect this with your Facebook advertising, you are able to reach out to real people across the globe and sell your products and services. So no other platform like this, like, for example, Twitter or Snapchat would have similar kind of we can say the authenticity of the profiles is not that great in comparison to Facebook. Also, over the period of time, Facebook has become like a monopoly because it has acquired a lot of companies over the period of time, like Instagram, Whatsapp, Facebook Messenger. As we saw, they are all on the top search social networks which we have in the world now, and they're all Facebook property, and now they all lead up to meta, wherein these are all going to be products of meta specifically, and Facebook is turning out to be a social network monopoly. So a very strong medium through which every business can be advertised, market and we can try to sell our products and services. So very strong reason for us to also consider Facebook for this particular reason. And now, apart from this, we also have the Facebook Ads platform, which they have built out, which is very extensively used. It's a very strong marketing product which they have built with the help of which you can use it for different marketing objectives, which can be traffic generation, brand awareness, uh, online sales, lead generation, okay, engagement purposes. Also, we can use this platform, and we can reach out to real people on the social network and we can showcase our products and services to them. So also this particular ad platform turns out to be a big boost for any kind of business to generate a lot of initial traffic, branding, and then eventually having a lot of conversion, sales, leads generation happening in the business. And the reason people should be also considering Meta or Facebook specifically is over the period of time, what we have seen is that the revenue of meta or the meta platforms have grown tremendously. As you can see, from 2009 until 2022, the revenue is continuously growing, which gives us an idea that people have a faith and belief in that this platform really works for their business, and they're able to generate a significant amount of revenue out of this by using this platform for marketing their products and services. So looking at the current situation, it is an absolute requirement for every online business to strongly consider Facebook marketing and use it as a big tool for bringing in new customers, new users to their platform, and selling them their products and services. I hope this makes sense, and now you understand the use case and the importance of Facebook marketing. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 115. How to Create A Facebook Page: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a Facebook business page from our Facebook account. So once we log into our Facebook account, guys, from here, we can build out a new Facebook page by going to the top right corner the nine dots which we see here, here, we can create a new page, guys. So now we can start providing all the details regarding our business on this specific page. So starting off with a page name which is required, so we can give it a name, let's say, in this particular manner. Then you can talk about the category, the segment in which you deal with your business is related to. So you can mention categories over here. You can give three categories relevant to your business. So I'm just providing in my case. And then we can give a bio about what the business is all about. What are you trying to offer to your customers. In this particular manner, we can mention a bio an explanation about what the business is all about. Now with this, we can go ahead and create the page very easily. And then Facebook will ask you a few more other information which we can provide as well, like the website name, location, okay, hours of work. These all also you can provide as well if you want to right now, or you can do it later as well, and we'll fill up the complete information out here. So once you provide all this information, then we can go back to the page. So this is becoming our page guys, which we have created now, as you can see, and now we can also add a logo to our business. So here, specifically, you can add your business logo specifically. So we can upload a photo from here in this particular manner. So now we have updated our profile photo as well to our page. So this is our page which we have created at this moment, which we are using. And now we can fill up all the information on the page. Specifically, we can provide a cover photo. We can provide all the other information regarding our business as well so that people become more aware about what the business is, how they can reach out to us. All that information you can provide in the above section. I hope this makes sense, and now you understand how to build a Facebook page for your business on the platform. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 116. How to Create A Facebook Profile Image: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a Facebook profile image for our page, which we have created in the previous video. So as you see, when we go to any brand particular page on Facebook, we get to see their profile image as well out here, which is critically important. So we need to have a very strong image which showcases our brands values, and that really has an impact on our customers. So as you can see, this is a nike page where they put in their profile image over here. Similarly, if you look at other brands like Mercedes, they have built out their own image in this particular manner. Also, if you look at let's say Rolex, they have their brand image showing up on the page in this particular way. So it's very important that we first figure out what kind of image would we like to create for our brand, our logo for our brand, and then we can put that on our Facebook page. So let's have a look at this guys, how we can create this. So in order to create such kind of a profile image, we can use Canva. ANVA is specifically a tool or a platform through which we can build out various images very easily. It has a very simple interface on which we can build out such images free of cost. They also have a paid version which we can use if you want some advanced features which you would like to use. So here for our work, we can use the free version, and very easily, we can build out a logo or a profile image for our Facebook page. So let's have a look at this guys. In order to do this, we can create a new design and specifically, we are looking for a specific resolution for our profile image so which we can keep as 540 by 540. So this would be the design size on which we would like to go ahead and create our Facebook page. So here, what we do is we first would like to have a background for our business. So I'm going to put a background to my particular brand which we are trying to create out here. So let's say I'm using this particular background, and now I will put in the initials of my business out here to showcase the brand. So this way, I can put in the name of my brand out here and also I can choose the specific logo. Okay. And then I can go ahead and choose the color as well of it. Let's say I want to do it in white. And then I can center align it as well as per my requirement. So this can be a logo which I would like to use for my specific brand in this particular manner. I can build it out on Canva. Once you have this in place, you can go ahead and download this and now you would be able to upload this on your page. So let's have a look at that, guys. So going back to our page which we had created previously, we can go ahead and upload the profile image over here now and we can select the image. So you can see this is how it will come up, and now we can upload this on our Facebook page which we have created. So this way, we get a profile image for our brand, which we have now built out, and we can use this to promote our business going forward to our customers. I hope this makes sense, and you understand the complete process and the importance of having the right profile image for your brand, for your business on the Facebook page, guys. Thank you so much, guys, for listening into this session today, and I'll see you in the next video. 117. How to Design A Facebook Cover Image: Hi, guys. Welcome to this session. In this session, we're going to see how we can design a Facebook cover image for our page, which we created in the previous video. So if you remember the last video which we saw, we went ahead and created this Facebook page and we give the profile image over here. So now what we want to do is we want to provide a cover photo over here as per our brand specifically. So thinking about our brand image and the color combinations you want, you can go ahead and build out a cover photo for your Facebook cover page, Facebook page as well. For doing this, we can easily use Canva over here, which will help us to create this very easily. So on Canva, you can put in the dimensions of your Facebook cover page and you can build it out. So you can do it by clicking on Creator Design guys, and we can do a custom size. So the Facebook cover page is usually 820 by 312 pixel, which we can create an image of. So this is going to the page guys on which we are going to build out the Facebook cover page. So we will start uploading an image on this. So we can go to photos, and let's say we want to do for online courses. So I'm selecting one image in this particular manner. And we can put it out here. So now we have added the image, and now what we can do is we can add some text to this as well. In this particular way. So you can give the message which you want to provide on the photo, specifically on the cover photo and then use that which clearly defines what is your business and what you are trying to project to your customers. What exactly are you offering on your business website? That should be clearly mentioned on your Facebook cover page. So like this guys, we can build this out. And once this is created, you can download this particular fiery. And now you can go back to your page where you can add the cover photo by uploading it. So now you can see we have uploaded the cover photo over here and we can save the changes. So in this simple manner, guys, we are able to create our specific Facebook cover page for our business, and then we can use it for generating awareness, traffic to our website as well. I hope this makes sense, and now you understand the complete process, how we can create the Facebook cover page. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 118. How to Update Your Pages Info And Preferences: Hi, guys. Welcome to this session. In this session, we're going to see how we can fill up all the information regarding our business on our Facebook page. So once you go to the page, guys, you can go to the first section itself where Facebook asks you to provide all the information, we can write a post or we can link our Whatsapp account, adding a action button if need be. So if you go to see more, you will find all the information which you can provide regarding your business. So starting off with a couple of things like linking your WhatsApp account, if you want to link your Whatsapp, you can do that, or else you can just say this doesn't apply to my page. And same way you can link your website here, so I'm just going to give my website URL. In this particular manner. Apart from that, we can also provide other information like email address if need be, we can provide that. Also, if required, other social links, which we can provide as well as for our business. If you want to provide your location information, you can provide your address as well over here along with your service area and your business phone number. So all this information can be provided out you can also provide your price range. If there are products which are selling on your website and you want to give information about that, then you can add your prices as well in this specific way given out here. You can see if you're a service based businesses, then you can mention what kind of services you are giving and you can mention that. So for example, I can give online classes over here as one of my services. And I can save that. So this way, what is happening is you're providing more information regarding your business to your customers who will come to your Facebook page, and they get to see all this information. And now, they can click on your website URL and land on your website. They can see your services and they can ask for it clearly on the page. I hope this makes sense. Now you understand how we can fill up the specific Facebook page information in this particular manner, and you can show it to your customers. Thank you so much guys for listening into this session today, and I will see you in the next video. 119. How to Post About On Your Facebook Page: Hi, yes. Welcome to this session. In this session, we're going to see what kind of information should we be posting on our Facebook page. So when we after we build out the page for our business, we have to look at the type of content which we can post on this. So the most relevant information, the first one which you can think of posting on your Facebook page, can be your products and services. So whatever products and services which you are trying to sell on your website, on your business website, you can post about that and you can talk about that in your Facebook page as well. So you can go ahead and make a an article about it or you can paste the particular product page of your website on the Facebook page to drive traffic to your website. So, for example, in our case that we had seen the Facebook page which we had created was primarily for selling online courses. So what I can do is we can go to our website pick up particular online course which we would like to paste on the Facebook page. Okay, so that we can do. For example, this is my specific website on which I'm selling Google Ads course. So I can go ahead and take the URL of this and put it on our Facebook page. But before we do all of this, the first thing which you should be doing is you should remove all these postings which we have done to make the Facebook page. The reason being, these are not going to add value to the page specifically, so you might as well go ahead and hide search post from the page. So for doing so we can click on the three dots. Over here, and we can go ahead and hide the page in this particular manner. As you can see. So what we are doing is we are primarily hiding the pages which are not going to add any value specifically and move it out completely in this particular manner. So now that we have hidden all the pages, now we can start posting the pages like a product and service page on our Facebook page. Okay? So now what we are going to do is we will take the landing page of our course and we can post it over here. In this particular manner. Now we can talk about the course as well, rather than providing the URL, we can just talk about the course over here. In this particular manner, we can write about it. Then we can post it. So this becomes one of the type of content which we can post on our page, which showcases our business, specifically, which we are trying to advertise over here. Okay? So this is one thing which we can do. Apart from this, the other thing can be blogs. So we can figure out what blogs can be there relevant to our business. We can search for it on Google and find out which are the best blogs written about our content about our product and services, which also can be pasted on the Facebook page or else, if you have written your own blogs on your website, that can also go up on your Facebook page to drive traffic to your website. People can read the blogs which I've written, which showcases your understanding of your business, your product and services, and based on which, they would possibly like to check out your website and come to your website and do business with you. So for decent blogs, what we can do is in my case, since we are selling online courses. I'm looking at blogs like Search Engine Land, wherein I can find out blogs related to, let's say, I want to post about Google Is again. So I can go to PPC and let's say we're going to what is PPC. And here we can go ahead and check out some particular articles or blogs related to Google Ads, specifically. In this case, we can use this particular article, and this we can now post on our Facebook page. So again, what we can do out here is we can go ahead and post on our page specifically. So here you can post the article, and now you can talk about what the article talks about, in this particular manner. And you can post it on your page. So this can be another source of content or type of content which you should be considering posting on your Facebook page, which can tell with the customers about what kind of business you are into. What are you trying to serve as a service to them and they can read this content and possibly like your content and would like to check out your website. So this can be another one. Another very good resource for blogs, which in my case, I can consider a Google Ads blog as well, where a lot of articles are written about Google Ads, so I can pick some articles from here as well. So in this particular manner. And which we can post out here. As you can see, so this is how we are going to provide all the content on our Facebook page, which talks about our business and what we are trying to sell out here. The third type of content which you can consider again is going to be your competitor websites. So you can check out your competitors Facebook pages and see what type of content are they posting and the competitors we have a lot of likes and followers. Those pages you can take some ideas from, and from there, you can build out some content which you can post on your Facebook page. In my case, since I'm selling online purses, for me, competitors can be UDM Skillshare. I can check out their Facebook page and see what kind of information are they posting on their pages. For example, this is the UDM page which has 7.1 million likes and 7.8 million followers. Here I can check out they are posting courses related to some UDM instructors, so that is what they're posting over here. Again, there is some new instructor challenge going on, which is what they're giving information about out here. And then there are some brand new courses which are getting added to their website, so they are trying to promote those courses as well. So majorly, what we see is they're trying to promote different types of instructors, new courses, challenges, activities which they're doing on their website. So that is on EDM. Similarly, if you go to Skillshare, which is another platform for online courses, here again, they are putting in certain videos related to Skillshare, specifically of instructors talking about their content. And then again, they are trying to give some idea about instructors content, what they're selling, even one on one sessions which Skillshare has started doing. So which also is what they're promoting on their Facebook page. So primarily, what they are doing here is they are these are like testimonials, or you can say, uh, these are the intros of instructors, videos which they have created, which they're posting on their Facebook page to talk more about what type of content is available on Skillshare to consume. So now that we understand how our competitors Facebook pages are using their Facebook page and delivering content, now, we can look in that particular manner and start uploading content similar to that. So in my case, I can look at courses related to different types of new courses, which I'm coming up with any activities which I do, which I can post on the Facebook page. And if I have any new instructors coming in, maybe they can talk about their courses in my Facebook page as well. So that can be the third type of content, guys, which we can upload on the page and promote our business. So this is going to be the way by which we are able to post different types of relevant content regarding our business on our Facebook page to get some likes and followers and then attracting customers to our website, driving traffic to our website so that they can check out our website and do business with us. I hope this makes sense, and now you understand what type of content should be posted on our Facebook pages. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 120. How to Promote Your Page And Get Likes & Engagement: Hi, guys. Welcome to this session. In this session, we're going to talk about how we can go ahead and promote our page and get likes and engagement on them. So there are different strategies which you can apply in order to get more likes and engagement on your Facebook page. So we're going to look at all those strategies right now. So the first thing which you can do, which is very effective, is going to be making your Facebook page like by your family and friends who are connected on Facebook with so you can easily send out a request to all your friends and family on Facebook to ask them to like your pages, and that would get you the initial likes on the page. So let's see this. So once you're on your Facebook page specifically, you can go to the three dots on the right hand side, wherein you can invite friends. So here you will find all the friends which you have on your Facebook page specifically, whom you can invite from here and send them an invitation. If you want, you can select all the friends across your Facebook network which you have, and you can send them the Invite as well and get some initial likes and engagement with that. So this would be a really good strategies to start off with wherein you can get some likes and engagement. The other piece which you can do as well with Facebook is wherein you can go ahead and provide your Facebook page link on your personal Facebook account. So on your Facebook account, which where you have your profile, you can make some changes to your work information, and that is where you can provide your Facebook page link. So what we can do is we can click the link of our Facebook page and we can go to our profile. Now, on our profile, we can go to the about page where we can go to work and education and fill up the workplace details. So starting with the page itself, so we can give the information about your company. In this particular manner, you can go ahead and tell the position. You can tell about the city as well, where you're working from. Okay. And then in the description, you can provide your Facebook page link in this particular way. You can also go ahead and leave the time period as I currently work here and you can give the year as well in this particular manner. If you want, you can make it public or for now, I'm just keeping it only me so that we can show it in this particular way and you can save it. So once you save this, it will come on your page over here specifically and show that we are working on this particular one in this particular way. It will show up on Facebook profile. So this will again, go to all our connections on Facebook who would be able to see this, and they can click on this link specifically which we have provided, and this will take them to our Facebook page, and possibly we can get some additional lights and engagement. So this can be a really good another strategy which we can use over here. The third thing which you can do here is also that you can post about your Facebook page on your Facebook feeds. So when you're on your Facebook profile and you post different information, so now here you can post about your Facebook page again. So wherein you can ask people to check out your Facebook page and possibly hit on the like button and follow your page. So that also you can do. So you can just copy the Facebook page first of all, and then you can go back to your page specifically, and now you can post about it. I'm just keeping it only me for now, and here we can talk about, hi guys, like this, we can write about it specifically. In this way, you can write this and you can post your Facebook page out here and then put it on your personal profile. So this way, again, this is going to go out to all the connections on Facebook and they would be able to see your page as well. They can click on it, go to your Facebook page, understand your business, what you're trying to promote over there, and that can get us more likes and engagement. So this can be another very effective way by which we can get these likes and engagement. Uh, the other thing which you can do apart from this is you can also add your Facebook page link in your email signature. Since we are sending out a lot of emails in this current world, a huge amount of emails which goes out and comes in to us. So adding them to our email signature as well would be a really good strategy. If you look at the previous historical data of emails sent on a per day basis, that has grown significantly in the last ten years or as you can see over here, from 2017 until 2026, it's continuously growing right now, and a huge amount of emails are being sent and received. So this can be a really good way by which you can add your Facebook page link as under your email signature. So now, whenever you're sending out emails to anybody work related or personal, they would be able to see your Facebook page and possibly click on it and come to your page and understand your business and like it. So very good strategy as well, because this is going to be remaining constant throughout our working life and beyond that as well, wherein we would be sending out emails to friends, family, colleagues, all across the world, and they would be able to get to know about our business through our Facebook page. So to do this, you can go to your Gmail account and you can go to your nine dots on the top right corner where you can go to. Specifically, we are going to go to settings, and we'll look at all the settings where we are going to go to the signature section. So here, if you go to the signature part here right now, I've just mentioned my business over here specifically, and what we are online courses platform. And under this, we can go ahead and provide our Facebook page link. So we can copy the Facebook page link from here and we can paste it over here and we can name it like that. So now this will show up as under our email signature, and after doing this, you can save the changes. So now every email which you are going to send out will go out with this particular Facebook page link in your email signature. So this is also which you can certainly use to get some additional clicks and engagement. Another strategy which we can simply use out here is we can invite all our Gmail contacts. We can take out all the Gmail contacts which we have, and we can send them an invitation wherein we ask them to like our Facebook page, check out our page. Now, in this case, it would be a much better option that we personalize this particular messaging, wherein we explain what is our business, and then we offer it in a very humble manner to check out our page and see if that resonates with them, and then possibly if they want, they can like it. Rother than sending out just a one liner or email, asking them to like the page might not be a very effective strategy. So you can download the Gmail contacts and you can do this as well. Let's have a look at this. For downloading the Gmail contacts, we can click on the nine dots. And here you can see contacts which we can come to where you can go to There are different ways you can do it. You can check out all these contacts which we have over here. You can select them. That is one way or else you can go through the whole list. If you go to specifically other contacts, you will be able to see their email addresses out here. That is one way you can select the ones whom you think are more relevant and you can select them specifically and you can send out the invite. That is one way. The other thing which you can do is you can also go to the frequent contacts, people you have been writing to on a frequently basis. Those people can be contacted more because they possibly would be more relevant to your business currently. You can select them as well in this particular way, okay. And now if you click on the drop down over here, that will allow you to select all of them out here, and now you can go ahead and download, export the data. So here you will be able to export the complete data in a Google CSV format or other formats which you are comfortable with. You download the data, and now you personalize the email. You create a personalized email for them and send out the email invite, asking them to check out your page, understand your content, your business, your services. If they are interested, they can certainly go ahead and like it and tell them about what they will be receiving and getting a lot of valuable content coming up on the page will really help them in the future. So this way as well, we can reach out to a lot of other users who would be interested in our business and who would be more welcoming to like our Facebook page. So this can also be one of the strategies which you can apply. And the last one which you can use here is going to be contacting our LinkedIn contacts, connections which we have on LinkedIn. Okay. Then also, we can reach out to ask them to our Facebook page. This would be really useful because LinkedI contacts are all going to be professional contacts connections which we have made, and connect that will be much more relevant to our Facebook page because that's also related to our business, our products and services, which we are trying to advertise out there and promote over there. So to do this, we can go to our LinkedIn page and we can go to our profile on the top right corner and here we can go to settings and privacy. In settings and privacy, if you go to data privacy specifically, we can go to how LinkedIn uses your data, and the second option, get a copy of your data is where we have to go. Now here you can export the data so you can download CFC, it will download your connections, verifications, contacts, account history information, which you can request an archive. Okay. So when you click on request Archive, the data will get downloaded within 24 hours, and then you can get the contact details from here, and we do the same thing which we did with Gmail contacts. We send a personalized email to all of them, telling them about our Facebook page, what content it is about, what business we are trying to promote. And if they're interested, they can certainly go ahead and like the page, and they will be getting lot of similar content in the future. So these are going to be different types of strategies, guys, which we can absolutely use in a very effective manner to start generating a lot of likes and engagement for our Facebook page. I hope this makes sense, and now you understand what all can we do to start off with, to build a lot of followers and likes for our page. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 121. What is The Difference Between Likes and Followers: Hi, ais. Welcome to this session. In this session, we just wanted to discuss the difference between likes and followers which we get to see on our Facebook page. So if you go to any Facebook page specifically, you will be able to see the number of likes it has received and the followers it has got. So likes is wherein the users like your page, the content which you are trying to portray over here, and the kind of business and services you're talking about. So the content which is being shared on your page is something which the users are liking, and that is when they like it. However, followers are going to be those people who not only like the content you are promoting, which you are showing on your page, but they were looking forward to more such content in the future. So they would like to follow you. So these are going to be two different types of audiences which we are looking at. As a business, we prefer to have more followers because these are going to be those people who are following our brand and they are looking forward to content coming from us, and they would like to engage with us in the future. So there can be scenarios wherein there can be certain users who would just like to like your page but might not follow you. And that is when you might see difference in the number of likes you have got and the followers you have received. Like, in this case, as you can see the Nike Facebook page, they have different number of likes and followers over here. So this is possible. If I go ahead and like a particular page over here, automatically, I get into the following section, and I also have the option over here where I can go ahead and follow or unfollow the page as well. So in this case, if I just unfollow over here, which basically means that I have liked the Facebook page of Nike, however, I'm not following them. So this is the major basic difference between likes and followers, guys on a Facebook page. I hope this makes sense. You understand the basic difference. Thank you so much, guys, for listening into this session, and I will see you in the next video. 122. Facebook Ads Basics - What We will Cover: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads basics, which we are going to cover going forward. Going forward, we're going to look at multiple things regarding Facebook ads. So we're going to start off looking at how powerful Facebook ads is and what all can you do with it to grow your business and to generate more traffic, sales leads for your businesses. So we're going to look at that first and then we'll get to understanding the Facebook ads system, how the ad system works, how the option works in this particular product, which helps us to run our ads. Then we're going to look at how we can set up our Facebook Ads account on the platform so that we can build out campaigns, we can create ads, and we can run them on the Facebook page. Also, I'm going to take you through the Facebook ad policies which will help you understand what Facebook allows to advertise, what they don't allow because it would be really useful for you to understand how Facebook safeguards users' experience when they come on their platform. And lastly, we are going to also look at the Facebook ad structure, how the structure is going to be inside the platform. This is going to be a complete practical implementation where we'll see how we can build out a very effective Facebook ad structure inside the platform, and then we can create ads and run ads for our businesses. Hope this makes sense, and I will see you guys in the next video. 123. How Powerful Are Facebook Ads?: Hi, guys. Welcome to this session. In this session, we want to talk about how powerful Facebook Ads is and how it has helped millions of businesses across the globe to reach their business objectives. So Facebook ads have been used by millions of different types of companies across the globe to generate leads, branding awareness, creation, and for generating sales, conversions as well, and revenue for their businesses. So let's look at a lot of case studies which we can look at to understand how effective and powerful Facebook Ads is and how different companies have leverage. So you can go to facebook.com slash BNSASHSS where you can get to see a lot of case studies related to different clients and businesses who have used Facebook ads to generate sales and lead generation and revenue for their company. So these are all different types of case studies created based on how different clients and businesses have used Facebook ads for their marketing objectives. So let's look at one of the clients, which is House Price. House Price is basically a retail business. They are specifically a real estate aggregator. And they used Facebook ads which basically helped them to increase their leads by 20%, which was possible by using a lot of Advantage plus catalog ads. So here, they were able to generate a better number of leads. So the main goal of this particular business was to look at finding more new house hunters, which they can find out, and they can show them their businesses and they can get some leads out of it. So for which the company, the brand, they had set up a Advantage plus shopping campaign, which they had done. But then along with that, they did an AV testing of using the combined Advantage plus shopping campaigns with Catalog ads. So on one hand, they let the Advantage Plus shopping campaign to run as is. And simultaneously, they also ran another shopping campaign with Catalog ads along with that. So you can see these type of ads which were built out, and then it was run specifically, and this led to higher conversion. So what they found out was around 20% more leads were generated from these catalog ads, which they ran as an AB testing. Also, it led to 17% lower cost per lead because of this, as well. So they were spending lesser money now to generate those leads. So this turned out to be really successful and helpful for the brand when they use these features in Facebook ads. So the products which they used over here primarily was catalog ads, carusal ads, which they were using, and the other collection of display ads and photo ads which they used here. Similarly, if you look at another client, which is TUI, UK andI, they are basically a holiday program, global holiday company, and they wanted to increase their brand awareness. So they also used a lot of Facebook ads for this, wherein they used Facebook and Instagram reals to increase brand awareness for their business. So the main objective, the goal was to increase brand awareness for their summer holiday promotions. Here, what they were doing, they were already running Facebook ads campaigns on Facebook and Instagram currently. But in addition to that, they also went ahead and created mobile First Ad Creatives. They created a lot of full screen reels placements, which they did, as you can see over here, these kind of ads were created by them, which really were much more better because in this, we could show people were having fun playing at the beach, swimming and snorkeling, which was shown over here. In that, they gave a call to action, a hook which was like people could save up to 250 pounds on summer getaways. So this specifically was added in the existing campaigns. They added reels specifically and ran it like an AB testing. And this turned out to be a successful thing because this led to 65% lower cost per incremental shift in campaign awareness. They were able to increase the campaign awareness by 3.7 points percent lift was there. Also, they saw a 10% lower cost per reach, which was happening now. So this worked out really well for this grand, wherein they used the reels Instagram reels Facebook reels to promote and generate more brand events. Another example which we can see is Air France. As we know, they are an airline ticket booking business where you can book tickets. So they were using Facebook ads already wherein they were doing advantage plus shopping campaigns which they had set up. And with this, they were able to see around 46% lower cost per website purchase, which helped with this shopping campaign. So ideally, the main objective was to boost on online bookings. They wanted to increase the number of bookings they were getting on their website for which they went ahead and they were successfully using Advantage plus catalog ads, which they were doing. As you can see, these kind of ads were running. Rather than having a manually set up targeting, which they had done, they did a separate one as well, wherein they were able to run right. The usual ad was running, but in addition to that, they did an AB testing of using Advantage plus shopping campaigns in this particular manner, which they created, and they ran it on Facebook and Instagram. And this was shown across multiple destinations. And because of which, what they saw is a drop in the cost per website purchase, the CPA, it was a 46% lower cost per website purchase which they also simultaneously, they saw 2.14 X increase in their conversion rates from these shopping campaigns. So this worked out to be very effectively and successfully for them as well, wherein they were able to generate more bookings at a cheaper cost. So as you can see now, these are all different case studies and different businesses who have leveraged Facebook ads into their business to advertise and generate branding, conversions, leads sales for themselves, and it has helped them to grow their business immensely. Hope this makes sense, and now you understand the impact of Facebook ads across businesses around the world and how different companies are using it very effectively to grow their business and generate more revenue for their company. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 124. How Do Facebook Ads Work - The Auction: Hi, guys. Welcome to this session. In this session, we're going to talk about how the Facebook Ads action works. So the Meta Adoption specifically works based on the platform on which the ads are shown on different platforms like Facebook, Instagram, and Messenger. So the goal of the option is to show your ads to audiences who are more likely to be interested in it and click on it and come to your website. So this option continuously happens on the Facebook ads platform, and the whole idea is it tries to help you get the most results possible, from your budget which you're investing into the Facebook ads account. So here, if you look at the Facebook ads option, it is not like traditional option where the major factor, which is we is given to the amount of money which you're putting into this, the highest bid. Rather, the metas option system looks at multiple other factors like the right objective, the targeting which is being done on it, the amount of budget which we are investing into this option, we also look at the duration and the kind of ad creative, which is being created out here. So you look at the ad objective. So the main thing is our auction system will look at people in the audience who are most likely to interact with your ad. So in this, the Facebook ads option looks at what type of audiences would be more interested to interact or engage with our ad creative. The second option is budget, wherein when our ad enters the auction, it is subbed up against other ads trying to reach the same audience. So here, what we try to do is we provide a competitive bid or a budget which we provide so that it gets to show the ad for a longer period, and we are able to target our ads in a much more effective manner. The other aspect of it, which we look at is the audience targeting. So Facebook provides us a lot of audience targeting which we can do out here to customize our targeting to the most relevant audience who have a much higher chances of doing business with us. So here, in the Facebook ads platform, we are able to target people based on location, demographics, detailed targeting, languages. So we make use of these to engage with much more relevant audience, and because of which there are higher chances of getting clicks and then eventually converge on sales for our businesses. Then we also look at the ad creative specifically in which we look at the highly visual ads, and we try to grab the attention of the user with the ads. So the intention is that we are trying to create a much more compelling ad, which has much more chances of winning the ad for us, performance for us, and we want people to click on these ads and come to our website. So when you look at the ad option specifically, the Facebook Ads option is based on a concept of a total value which we calculate. The total value is a combination of three major factors, which is bidding, estimated action rates, and your ad quality. Bid is the amount of money which you are putting into this option to get the desired results. So that is the amount of money which an advertiser would be investing to win the option. Estimated action rates is the estimate of whether a particular person engages with our ad and converts for a particular action or not. That is what we are referring to as the estimated action rates. So we would want that we have really high action rates in the ad option. And then the third is ad quality, which is a measure of the quality of the ad based on the relevance of the ad, looking at the feedback from people who are viewing or who have seen the ad specifically and looking at the quality attributes of the is what we are looking at the ad quality, which also Facebook takes into consideration to calculate the total value. So the ads which have the very high total value, they have the higher chances of winning this option. So these are all going to be the factors, guys, which Facebook looks at and takes into consideration to decide which ads will be shown on their system when the auction happens on a regular basis. I hope this makes sense, and now you understand the Facebook ads auction concept and how it works at the back end. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 125. Facebook Ad Structure: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads structure. So if you look at once we go into the account of Facebook ads, we can build out this structure, which is in this particular format. So wherein we first create a campaign which will have a specific objective. So you can build different types of campaigns based on objectives like sales, leads, website traffic, awareness, creation. So we select the campaign objective, and now in the campaign, we create something we call as assets. Accets you can imagine is the level where you are defining all the audiences, interests, behavior, location, targeting, placements. All these things are being set over here. You can also set the budget and scheduling when you want to run the ads. All these things are happening out here. And now inside the ad sets, you're going to create your ads. So these are going to be your ad creatives which you are going to run on the Facebook Ads account. So this is how a Pyramid campus structure, which we're building out inside the account. Now, there are a lot of customizations which we can do here inside the Facebook Ads account. So we can do a lot of AV testing between the ads. So let's say you want to test out a different ad, you can change the ad creative and try a new ad and see whether it performs better than the original one. Those ways you can certainly do a lot of AV testing with ads. Plus, you can also go ahead. Maybe, let's say your ads are absolutely fine which you want to run with. However you want to make changes to the ad sets, the audience targeting behavior targeting, detailed targeting options which you get over here. You want to make some changes to that and make changes to the audiences and see whether that works out better than the original set. That way also, you can go ahead and change the assets audience targeting there and then run your ads and do AB testing at that level also. This way, there's a lot of customization and changes experiments which we can do as well inside the Facebook ad structure and then use it to our benefit. I hope this makes sense, and now you understand how the structure is going to so let's see this on the platform as well. So once you go into the platform, you can see over here, so there are three different tabs. So one is the campaigns tab, then you have assets and ads. So now if you select any of the campaigns, so for example, I'm selecting this campaign, I'm going inside this, that will straightaway take me to the assets inside this campaign. So inside this five year campaign, I have two AdSets right now. Now, if I click on one of the assets, that will take me inside the ads which I have for it. So in this manner, you can see the structure is also very simple on the interface where you can go ahead and navigate very easily. So this way, you can move around the different tabs and see what are the campaigns ad sets which are there in the account itself and the ads as well. Also another way of checking this out is if you create any campaign, let's say we're creating a new campaign for awareness and you start building out the campaign. So you will see that again, that gives you the structures. The first details are going to be here where you can going to fill in all the campaign specific details. Then you're going to move to the AdSet level, which is the AdSet level underneath it. And there you're going to do all your audience targeting demographics, behavior, interest related targetings you're going to do. And then you're going to move to the ad level where you're going to create the ad creatives, different types of media which you're going to upload and build out your Facebook ads. So this is how the structure is going to be guys for your Facebook ads account. I hope this makes sense, and now you understand the complete structure. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 126. How To Set Up Your Facebook Ads Account: Hi, guys. Welcome to this session. In this session, we're going to see how we can go ahead and open a Facebook Ads account. So in order to do this guys, we can go to our Facebook profile, which we have here, and we can go to the nine dots which we have on the top right corner where we can go ahead and create this particular Facebook Ads account. Okay? In order to create this account, what we first require is a Facebook page as well. So without a page, we will not be able to create a Facebook Ads account. So that's a critical thing which is needed. So make sure that you certainly have a Facebook page based on which you will be able to create the ads account. If you don't have the page and you try to create the ad, Facebook will give you the steps and let you know that first, we need to have a page created, and then we can go ahead and create the ads account. In my case, since I already have a page created, which we saw in the previous videos, we are going to use that to create this Facebook ads account. Now as we go to the nine dots on the top right corner, we can go to add over here under page. And this will take us to the Facebook Ads manager interface. So this is going to be the interface, guys. When you come to this page, it will straightaway bring us to a pop up, which is for creating a new campaign, which we can see out here. So from here, we can start selecting our campaign objectives and build out different campaigns on Facebook ads. So for now, we are not focusing on that. Just wanted to show you how the Facebook Ads account is going to look like. So once you reach this particular page, we need to activate this account as well if you want to run live Facebook ads. So for doing that, we can go to the settings on the left panel out here and we can provide payment details as well over here in the payment settings page. So you can come to the payment settings, which is billing and payment section, and here you can provide the specific details. You can provide your account details, bank details which you can provide, which will activate the Facebook Ads account. Also, apart from this, you can also set account spending limit here, which will make sure that we are controlling our costs and our Facebook ad spend is not going beyond a certain limit which we have set out here. So this way, guys, we can go ahead and set up the Facebook Ads account and activate it and provide our bank details so that now we can start running the ads on the Facebook platform. Hope this makes sense, and now you understand how our Facebook Ads account gets opened through the Facebook account which we have. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 127. Facebook Ads Metrics: Hi, guys. Welcome to this session. In this session, we're going to see and discuss about the various Facebook ads metrics which we get to see on the platform. So let's have a look at this guys. So on the Facebook Ads account, there are various metrics you will get to see, and it becomes very important for us to understand and know the meaning of these metrics because only then we will understand what's happening in the account, how our Facebook ads are running. So knowing their definitions becomes extremely critical for us. So let's have a look at these guys. These are some of the most common metrics you will find on the Facebook Ads account. The first one which you will see is impressions. Impressions basically means the number of times the ad appeared on the Facebook network. So as we know that when our ad goes into the action, if it wins the action, that is when it becomes eligible to appear on the Facebook network page. So when the ad appears on the page, the Facebook Ads account records it automatically in the account as an impression. So when we log into our Facebook Ads account, we will be able to see how many impressions did we receive so far. So it becomes a critical data to monitor as well when we run Facebook apps. The other information, the other metric which you will get to see is link clicks. Link flicks are going to be the number of clicks which ad receives. When a user clicks on the ad and lands on our website page, that is what is termed as Link flicks in the Facebook Ads camping. This is also getting automatically recorded in the account, guys. And when you log into your Facebook Ads account, you will be able to see this data as well. In the same manner, we also have CTR or link click through rate. Wherein Facebook says that this is a metric which tells us that out of the total number of times our ad was shown, how many times did we receive any link clicks? So this tells us about how our ads are performing. So when we are running Facebook Ads campaign, we try to make sure that we have a high CTR, because that will give us an idea that our ads are relevant and people find it relevant enough to click on it, and that's why and that's how they reach our website. So maintaining a high CTR becomes a big performance metric for us to have in the account. So you can also say that it is a ratio between the impressions and clicks which we are calculating. So here as well, Facebook calculates this data and automatically records it in your account so that you can have a look at it and you understand what is your CTR going on right now. The formula which Facebook uses for this is clicks divided by impressions into 100. In the same manner, there is budget. Budget is going to be the amount of money which we are willing to spend on the Facebook Ads campaign. So as we know, in the Facebook Ads campaign, there are two different levels at which budget can be set. So we can do a campaign level budget, which is called campaign budget optimization, where we set an amount at a campaign level so that that amount can be used across all the assets which are there in that campaign. So depending on how the ads are performing in these assets, the money gets utilized according to that. If there are certain assets which are ads are performing really well, then most of the money gets utilized there and rest of the money gets distributed to the other assets. The second level is wherein you can set budget at our asset level as well. So here you allocate a dedicated budget for every single asset, and now that is utilized by the ads in them. So this is the amount of money which we are investing, we are putting into the campaign to run our ads, and this is going to be an average amount. A. And as we spoke, this is going to be at a campaign and ad group level. Similarly, guys, what we also have is amount spent. Amount spent is primarily going to be the actual money which is getting spent on running our Facebook ads. So once our ad starts running and it receives clicks or impressions based on whatever objective we have chosen in the campaign, the Facebook account, they will charge us for those clicks and impressions. So this is the actual money Google which Facebook charges us for running our ads. O. Similarly, what we also get to see as a metric is cost per result. So once we start running our ads, it is important for us to also make sure that we are getting the results or the output or the conversions at a decent cost because that would make sure that our campaigns are economical, profitable for the business. So in such a situation, we can use cost per result is one of the metrics which shows us what is the average amount of money are we spending right now for the result which we are looking for. So this gives us an idea whether the Facebook ads campaigns are expensive or economical or not, or their ROI is we're getting a better ROI from it or not. So this particular metric shows us what is the average money we spend on every result. Similarly, guys, we also get to see cost per link click, which is the average amount of money which we are spending on every Link click. So depending on the option, Facebook changes our bids in the option system and tries to pay the optimal bid required to win that option. So the bid varies, and now if you average it out, you get to know your cost per click over here. So this again, becomes an important metric to monitor because when we are running ads with Facebook and we are spending money on advertising our product, it's also important for us to know what is the average money we spend on every click because then we can compare its performance with other ad platforms, which que believe we might be running. So this way, we understand whether the Facebook ads advertising cost is economical or not. In the same manner, if you look at another type of metric you will see in the Facebook Ads campaign is CPM, which is cost per thousand impressions. So this is the cost which we are willing to pay for showing our ads every 1,000 times. There can be a lot of campaigns which we might run for branding and awareness purposes. Where our objective is to show the ad as much as we can because that will bring in more branding awareness of it with the users. So in such a situation, we would like to pay only for showing our ads, and that is when we can use this metric, which is CPM bidding, which shows us how much are we spending on showing our ads every 1,000 times. And then comes another very important metric which is results. Results is basically the conversion or the sale happening on our website. Once people click on our Facebook ads and they land on our website, what do they do? They purchase a product from us, they fill up a form, they sign up for a newsletter, register for, let's say, subscribe to a channel or download an app. So when users do business with us, that is what we define as a result. So this particular metric tells us how many sales we generate. Many leads did we generate? All that kind of information, we get to understand from here, which is basically conversions. Another important metric which we use in Facebook Ads campaign is going to be purchase ROS, which is more related to revenue. So there can be a lot of businesses who are running Facebook Ads primarily to generate revenue. Mostly like ecommerce businesses who are selling tangible products, they would like to know that by using Facebook ads, how much revenue did they generate? And that is when we can use this metric, which is purchase ROS, which shows us that what is the amount of money do we generate on every dollar we spend on Facebook ads. So ROS, which is return on ad spend, basically calculates this that what is the revenue are we generating on every single dollar which we are spending? So this metric shows us that particular information. So with this, we get to understand that what is the returns are we getting from the Facebook Ads campaign, and has been the Facebook Ad campaign been successful for us for our business or not? And then another metric you will see in the account is going to be reach. Reach is the number of Facebook ads accounts we're able to reach to show our ads. So basically the number of users on the Facebook network whom we are reaching out to to show our ads, this metric shows us that data. So this gives an idea that how many people are we reaching and showing our ads to. So that gives an idea whether our campaigns have been successful enough or not. So these are some of the common metrics styles which you will be able to see in the Facebook account and you will be able to understand what's happening in the account and how the account is performing. I hope this makes sense, and now you understand these metrics. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 128. Facebook Ads - Account Navigation: Hi, guys. Welcome to this session. In this session, we're going to do navigation of the Facebook Ads account. So let's begin that, guys. So once we are inside the account, as you can see, this is going to be the homepage of our Facebook Ads. So where we can see our campaigns, and in the campaigns, then the second tab is going to be the AdSets which we can see out here, and then comes the ads part. So as we spoke in the earlier, videos as well. So the campaigns will contain assets, and then the assets will have the ads inside them. So for example, if we select any campaign over here and we click on it, it will take us into the assets which it has. And now, if I click on any of the adsets that will take me to the ads it contained. So this is how the structure is going to be a very simple navigation structure which Facebook has over here. So this is the homepage where we get to see all the campaigns which we have built out into the account. So let's have a look at this guys. So what we see right now is the first column is going to be the status of the campaign, whether it is off or on, so you can come here and switch on or switch off the campaign as per your requirement, which basically means when you want to run the campaign or pause the campaign. The other options which you get over here, when you hover on the campaign name, you will find there is view charts which you can see, edit, duplicate, and pin. So for example, if you go to, let's say, view charts, it is going to show you data of that particular campaign's performance in this particular manner. We get to see the reach, which is the number of people we have reached out to what has been the cost per result which we got out of it and how much money was spent. We also get to see the demographics data over here, which gives us a breakup of the kind of demographics to whom we had reached out with these ads. The other aspect of it, which we get to see is edit. Now if you click on Edit, this will go inside the campaign and you can make changes in the campaign. We will get inside the campaign and now if you want to make changes at a campaign at set or an A level, you can do that. The other part is going to be duplicate. Duplicate is going to be a case wherein if you want, you can make a duplicate of this campaign very easily by selecting this and you can click on Duplicate. The other option which Facebook gives as well is going to be the pinning option. So pinning option is basically if there are certain important campaigns which you need to monitor on a regular basis, you can pin them so that they start appearing on the top of the page. So in this particular manner, we can go ahead and pin all the important campaigns, and they will start showing up on the top of the page in this particular way. So very easily, you can sort your campaigns in this particular manner and prioritize them. Now if you look at the other parts of it is going to be the tools which we get to see on the top over here. So, for example, so when you select a particular campaign, you get the option for duplicating it again. So otherwise, if you see, it will remain disabled. So when I select the campaign, then the duplicate option becomes active and you can use that for duplicating the campaign. So duplication can be done from here as well. Or if you want to copy a campaign and paste it in another new campaign, you can do that as well. The other aspect of it is going to be edit. Edit is wherein you again want to make changes to the campaign. So from here as well, by selecting the campaign and going to edit, you will get inside the campaign to make any changes to that. Few more things which we can do out here is AB test. So AB test is going to be a case wherein you want to do AB testing of ads. You want to copy existing campaign or AdSeTO let's say, you want to compare some ads. So you can do AB testing from here and you can create a copy of your original campaign, make some changes to it, and then run it parallel to see whether the test was successful or not. So that option you will get out here with AB test. Other option which you get here is you can also go ahead and paste. So whatever campaign you copy, let's say, if we copy a campaign over here, then we get an option to paste it again out here, so I will be able to create a copy of an existing campaign. In addition to this, when we go ahead, we also get an option to discard any kind of draft campaigns if you have any, so you can discard them from here. If you want to delete a campaign, you can use this particular button. Then the other aspect is export and import ad configuration data. Here, I can export or import specific ads. Let's say I want to import some new ads which I have created, so I can upload them from here, or I can export the data, which I see over here from this particular option. Facebook also gives you the option of tagging, so you can tag the campaigns as well. So if you want to give a particular label. So tags are like labels given to the campaign. So let's say there are multiple campaigns which are running in your account. Some of them are related to retail, some are related to technology, sports, so you want to apply tags to them so that you can easily sort them and understand and you can filter out the campaigns pretty easily. So you can apply tags, also. You can create tags, and you can apply them. And then comes rules. So rules are going to be automated rules, which we can create as well out here. So rules are going to be like what we do is based on certain conditions, certain actions are taken. For example, let's say you're running a Facebook ads campaign for a specific budget which the client has given you, and that is the maximum budget which can be used on the campaign. So what you would like to make sure is that the budget does not exceed beyond the limit given by the client. So in such a case, we can create a rule wherein the campaign can automatically pause once the budget spent has reached that limit. So such kind of rules can be created also. We'll have a look at it in detail in another video. So these are all the options which you get to see on the top. Then you also have view setup which we can change in this particular manner. You can see all the details like campaign specific details which we get to see over here. And then comes columns. So in columns, now, the columns which you're seeing out here, okay, this is the data which you get to see in this particular manner, as you can see here. But if I want to see more details like I want to see performance and clicks, then I can select that also. So more information will be shared with me out here. Right? Okay. So we get to see all that information. Apart from that, if you want to customize columns, you can do that as well from this option. If you want to remove certain columns which you don't want to see and you want to add some other columns, you can search from them here and add them to the page. Apart from this, we also get to see breakdown. So breakdown is going to be wherein I can segment this data by day, age, placement, country platform. So all segmentation of data can also be done through the breakdown option which we have here. And then lastly, what you have is reports. So reports will help you to download data in different formats. Facebook has predefined reports which you can use and you can download data and then analyze. Data analysis becomes pretty important because then we understand what's working, what's not working, and based on which we can take our next steps. So all that data analysis can be done through reports by exporting data from here. So now let's look at all the column size, which we are, which we get to use and see in the campaigns page. So the first, as we spoke about was on and off column, then you can see the name of the campaign as here, delivery, whether the campaign is running, or is it paused or they're in draft. So the status of the campaign you get to see here. Then attribution setting, what attribution have you selected out here for them? So that is being shown. So usually Facebook has two types of attributions, seven day click or one day view. Seven day click basically means when a user clicks on the ad and comes back to your website within seven days and purchases, then that conversion is attributed to that click. One day view in the same manner if a user views your ad and comes back within 24 hours to the website and purchases, then that conversion is attributed to that view. So that's your attribution setting. Results, which we get to see, the kind of clicks which we have received or impressions which we have received. That data is shown over here. Reach is the number of people you are reaching out to, okay, to show your ads. Okay. Frequency is the number of times per user, where we able to reach them that we get to see out here. Ospar result is the average amount of money which you're spending on every clip or impression as per the optimization, which we have done out here. Then we also get to see the budget. So as we spoke earlier also, that budgets can be set at two different levels over here. So you can do it at a campaign level, which is called campaign budget optimization, or you can do it at asset level as well. So if you are at an asset level, then it will clearly say in this particular manner. Otherwise, there can be certain campaigns which are on say campaign level, so it will appear in this particular. Then we get to see the amount spent. Amount spent is the actual amount of money which is being spent now on the clicks which you received, impressions which you received, how much money Facebook charged you for those clicks and impressions is what we get to see in amount spent. Moving forward, if you see now, what we are looking at is ends. So when the campaign is going to end? So the end date will be mentioned here. If it is saying ongoing, which means there is no end date given to the campaign, and it's going to run permanently. Then impressions, as we spoke earlier also, it is the number of times your ad appeared on the Facebook network. And then we can see CPM, cost per thousand impressions. What is the average cost? Are we paying for showing the ads every thousand times? So that we get to see out here. Another metric very important which we monitor is link clicks, which is the number of clicks which you're receiving on your ads and people landing on your page on your website. So that is what we get to see how many clicks we are getting on a regular basis. Facebook also shows us what is our cost per link click or CPC. How much on an average are we spending on every click right now? So we get to understand whether the CPCs are high, expensive, or low. Okay, what is the range of it? Also, we get to see CTR, click through rate or link click through rate, which is basically a ratio between clicks and impressions. So out of the total number of times the ad was shown, how many times people clicked on it. So that is the CTR which we get to see. CTR again, is an important metric because it shows us how well our ads are performing. Apart from that, you also have columns like Clicks A. Clicks A is going to be apart from people clicking on the ads. If they click on any other buttons, if they interact with the ad, they they click on the like button, follow button on the website, on the Facebook page. Then those are also counted in Clicks A. In the same manner, CTR is going to be clicks all divided by the number of impressions which we have got. And then finally comes the CPC all, which is going to be the total cost depending on all the different types of clicks which we have received, based on which, Facebook also calculates what will be your overall CPC all. So these are all the metrics which we are able to see out here specifically on the main page. Now, apart from that, if you look on the top, you have the option of search and filter. So search and Filter can be used for searching any campaigns. Let's say you want to search a specific campaign, so you can search the campaign specifically in this particular manner. Okay, let's say, I'm looking for a campaign which has views written in it. So in this particular manner, very easily, you can search and filter the campaign and find that out. So this option really helps to quickly find out campaigns if there are multiple campaigns which are running in your account. So this is another thing, and then you have the time period out here. So you can select any time period over here in this particular manner, and then you can see the data as per your wish. So you can also have the option to compare two different time periods. You can do that also. So these are all the things size which you will see on this specific page as you can see right now here. Apart from that, if we look at the top left corner and we go to account overview, so account overview is going to be a page wherein Facebook will talk about any campaign trends which they are seeing, which would be useful for us. That data will be shown here. Apart from that, Facebook also gives some automated recommendations which you can have a look at over here, which if you enable, then you will get multiple options. What kind of recommendations would you like to see? So you can select those type of recommendations, and now Facebook will keep giving those recommendations. And if you're interested and you find them relevant enough, you can apply. So these are all the parts of the account overview page. And then if you go to Ads reporting. So here we are able to build out different types of reports. So as we spoke earlier also, so if you want to go ahead and build do data analysis of what's happening in the Facebook Ads campaign. So here we can go ahead and build out reports of different types. And then we can save them. We can download them, export them as well, and use them for data analysis. So this is where the reporting part works. Also, you have audiences. So audiences is going to be the place where you create different types of audiences, like we spoke earlier also. So we have custom audiences. You can create different types of audiences, custom audiences, look alike audiences, and saved audiences. Custom audiences are going to be those which we are creating out here, specifically, based on the kind of audience which are interacting with us, okay, specifically. So we create those custom audiences through people interacting on a Facebook page website. So custom audiences can be created from there. Lookalike audiences are built out based on the custom audience which we have collected. So now, Facebook is able to target people who are similar to the custom audience which we have collected. So this gives us more reach. And then saved audiences are those ones which are you have created over a period of time, and can be used in the campaigns. So all audience creation can be done from this particular page. Also moving forward, you have Ad account settings. So Ad account settings is going to be showing all the settings of the account, specifically like account controls, okay, audience controls, business payments, how we are making. All of that is going to be there advantage plus shopping campaigns, structure, okay, so related stuff, which can be set up over here with account with account setups. Then you have billing. So in the billing section, we get to see how the billing is happening over here, what kind of payments have been made, what kind of clicks, impressions for which Facebook is charging us, all that data will be here in the payment activity. If you go to payment methods, you can see what card is being used. If you want to change your primary card, all of that, you can do from payment methods. And then comes all tools. So in all tools, now you can see all the different types of tools which we are using. So we looked at ads manager. Events Manager is used for pixel setup. So when you are setting up the Facebook Pixel for tracking conversions or sales, you can do it from Events Manager. Audiences we looked at business settings as well, is used over here primarily for any kind of business information which is being utilized. You can see all of that over here. Also, in addition to this, what we also get to see is commerce manager. Commerce manager is going to be an option wherein you can create a catalog of your products. You can create a customized shop on Facebook and Instagram to sell your products. For all that purposes, we use Commerce account where we link our account, our Facebook ads account to it, and then we upload all our products, and we are able to build out these ads and we run shopping campaigns from here. Also, if you look at the other options which we get here is going to be brand safety and suitability is a case wherein you can make sure that what kind of um, users are watching your brand and making sure your brand is your ads are not found on content which is not relevant to your business. So for that purposes, we can set up our brand safety filters out here. Also, if you see apps, Facebook also gives you different apps which we can use out here, you can use them, you can set it up and then make use them majorly for app install objectives. Media library is going to be a place where we can upload all the images, videos, which we are planning to use we have used in the past on our Facebook ads campaigns. So it's like a database, it's a library of all the assets which we have been using in the account in the campaigns. Also, if you go further, you have specifically, you can look at experiments as well. Okay. Experiments are going to be different types of Facebook ads, campaign experiments which can be related to AB testing, brand lift, conversion lift, testing experiments, which we can create out here, specifically to test new features, new ad creatives, new ad sets, new ad specifically to see if that works out well for us. So experiments can also be done from here. Also, if you see, we also have over here Audience Insights. So Audience Insights specifically shows us what kind of audiences have interacted with us. So that data is being shared with us in Audience Insights. So I get to see the demographics, I get to see the geographical locations as well. So this really helps me to again, go back to my campaigns and modify them and target much more relevant audience from here. So you get to see all of this, which is actions, audience insights as well. So these are going to be guys, all the different types of features which we get to use inside the Facebook Ads campaign, as you can see out here. I hope this makes sense, and you are now able to understand the interface, how this is going to be and how you can make use of this going forward. Apart from that, if you come to the bottom left, so there is Ad account updates, so any kind of updates, improvements, changes are happening, that will be updated out here. This is going to be the business setting, which we saw earlier also, so the settings of the business will be out here. In addition to that, what we also get to see in the bottom left corner is going to be notifications, any search which you want to do, you want to search for particular let's say campaign pages, ad accounts, tools you can quickly search with this option. And the last is going to report a problem. If you find issue or a feedback you want to give regarding the interface, you can report it as a problem and then give that feedback so that the Facebook ads team can work on it at the back end. I hope this makes sense. This is how the whole interface is going to be, guys. I hope this is clear to everyone, and now people can use the interface in a much more comfortable manner. Thank you so much, guys, for listening to this session today, and I will see you in the next video. 129. Ad Creation - What We will Cover: Hi, guys. Welcome to this session. In this session, we're going to talk about what all we are going to cover in the ad creation process. So we're going to start looking at creating a new ad campaign with a specific campaign objectives. So we'll see all the different types of campaign objectives we can use in Facebook ads. Then we are going to get into the campaign creation. We're going to look at budget and scheduling, how it can be done over here. Also, we're going to see audience targeting is done through location, age, and gender. Then we're going to look at detail targeting where we're going to see how we can set up demographic targeting, interest targeting and behaviors. Also, in the ad creation part, we're going to look at ad placements, different types of ad creatives, media, which we can upload. And we're going to see what are the best practices which we can apply while creating these ad creatives. Also, I will show you how we can do the simple AV testing of ads so that we can try to run high performing ads to generate more sales and leads for our businesses. Then finally, we're going to also look at how we can analyze the ad report to understand which ads are working really well and then we can optimize them inside our Facebook Ads account. I hope this makes sense. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 130. Create Your First Ad - Campaign Objectives: Hi, guys. Welcome to this session. In this session, we're going to see how we can start building out a Facebook Ads campaign and looking at all the different types of campaign objectives. So once we log into our Facebook Ads account, guys, we can start building out a new campaign from here by clicking on the plus Create button. And here, as you can see, there are various options which Facebook gives us. For example, awareness. So in awareness, we have multiple options out here, which is like we can look for reach, which is basically reaching out to more people to show our ads to them. And the second is brand awareness, where we can do a lot of brand awareness campaign with this wherein if I have a new business and I want to show my ads to millions of people, I can do that, as well. Also, you have video views. Video views is going to be a case wherein you would like to show a video ad to your customers so that they watch your videos and they become aware about your brand. And then we have store location awareness as well, wherein you would like to inform your customers about your store location so that they get to know where your store is located and they are able to reach it. So these are all the objectives with which we can create a brand awareness campaign. The same manner, if you choose traffic that will have other objectives like Link clicks, is going to be a case wherein you would want people to click on your link of your ad and land on your page. So this is really good for getting website traffic on our website, where we want more and more people to visit our website and check out our products and services. Same way, we can have landing page views where you can get people to view your content on your landing page. So this is specifically optimized for situations wherein you want your customers to check out the content, the product and services which you are showcasing on your website. Then we have Messenger and WhatsApp, wherein we can send people to Messenger or WhatsApp to start a conversation with us. Okay? That also is another objective you can use here in traffic campaign objective. You can also generate calls. So if you require there are a lot of businesses which requires calls from their customers, for them as well, we can run a traffic campaign, which will help to generate more calls for the business. And then we have Instagram profile visits as well, which is basically where we can make people visit our Instagram profile. So these are all the objectives with which you can also run a traffic campaign inside the Facebook Ads account. The third one which we get here is engagement, which is a case wherein you can start off with an engagement campaign where you encourage people to start a conversation with you or initiate a purchase through messaging apps like Messenger, Instagram or Whatsap. So here you can strike a conversation with the customer to influence them to convince them to purchase. The second one is video views, where you can reach a lot of people to show them your video ads to explain what kind of business product or services you are trying to sell. Apart from that, we also have post engagement, which is a case wherein we can make people to interact with our posts. Okay? So for which as well, you can run a engagement campaign on Facebook, and we can also drive conversion. So this will help to get people to view our content, contact our businesses. They can be added to our wish list, or we can take some action on our website. So here, again, we can look at some sales or conversions or lead generation. And then finally calls where we can make people to contact us who are interested in our business. These are all the objectives with which we can also run a engagement campaign on Facebook Ads. Then the fourth one which you get as a campaign objective is leads, which is used for instant form fill ups, where we can target people who will be willing to share their contact details to generate a lead for us. The other thing which we can do here is messenger and Instagram where we can try to find people who are willing to share their contact details through a chat device. And then we can also look at conversions in the LEADS campaign, which can help with specifically targeting people who are okay to share their information for filling up a form and stuff so that it can lead a particular, which can generate a specific lead for us on the website. And then finally, we have calls as well, wherein we can get people who are interested in our business to give us a call and generate some business calls and conversions for us. So these are all the objectives we can have with the leads as well, which we can do. Also the other part of the campaign objective is going to be app promotion, which is primarily focusing on driving a lot of app installs and app events. So we can target people to convince them to click on our ads and go to Google Play Store or IOS app store, and they can install our apps. So with this campaign, we can drive a lot of app installs, plus app events, which can be different types of in app purchases or take other actions inside the app. Okay, so for that, also, we can drive campaigns. We can run campaigns, and we can try to achieve those objectives. And then the last one which comes is sales, which is online sales, wherein we are looking for conversions, which is basically trying to target those people who would be clicking on the ad and coming to our website and buying our products or start a subscription or take any other action on the website. Here, we also have catalog sales, which is going to be a case wherein people can be targeted to buy products from our full complete catalog which we have of our products or services. In addition to this, we can also try to target people to initiate a purchase through Whatsapp Messenger or Instagram as well. And the last one is calls where we can try to connect with customers who are interested in our business through a business phone call. So these are all the objective styles and their directions which we can choose from and based on which we can start building out our campaign. So let's say I'm going to start creating a new campaign for my business, okay, which is going to be, let's say, traffic. So we can start creating the campaign over here. So the first thing which we have to look at is filling up all the campaign details out here. So as we spoke in the previous videos as well, this will be the same structure wherein we will start with the campaign, then asset level and then going to the ad level. So right now, what we are looking at is the campaign level. So here we can go ahead and give it a name. And now there will be some special categories. So if our business is related to any of these categories, then we can select those and based on which targeting can be done. Apart from that, there is also an AB test option which is basically testing out the ad performance to improve our ad performance, we can test out different versions of images, texts, placements, audiences. So all that is possible. So if you want, you can switch this on as well. We'll have a look at this when we have a separate session on AB testing, so we'll check it out there. And in addition to that, there is Advantage campaign budget, which is basically going to be a case wherein we can look at campaign budget optimization. Okay. So let's have a look at what we mean by campaign budget optimization out here. So what is happening with Facebook ads is there are two ways of setting up budgets over here. One is without campaign optimization, and the other one is with campaign optimization. So when we talk about with campaign optimization, what we are doing is we are setting the budget at a campaign level. As you can see here, the $30 budget is set at a campaign level and which has three different assets. Now here, what is going to happen is based on how the assets perform, the budget will be utilized based on according to that. So in this case, as you can see, asset number two is performing really well and getting a lot of conversions, and that is why it is utilizing most of the campaign budget out here, which is turning out to give us more conversions. The total conversions we are getting over here is 15. However, if you look at without campaign budget optimization, in such a scenario, the budget is set at a asset level. As you can see here, $10 has been put for each of the assets over here, and now they perform separately, and based on their performance, then the conversions gets generated. So these are two options which you get on Facebook's account to set budget at two different levels. One can be a campaign budget level, which is optimizing the campaign's budget across the assets, or you can set it up at an asset level wherein you will have a dedicated budget allocated for every single asset. This way, you can utilize the money as for your convenience. I hope this makes sense. So here, specifically, if you switch this on, you will be able to go ahead and choose a campaign budget optimization. So you can give it a campaign budget, and then you can move forward to the next part, which is the asset creation. I hope this makes sense so far to everyone. Thank you so much, guys, for listening into this session today, and I will see you in the next week. 131. Budget & Schedule: Hi, guys. Welcome to this session. In this session, we're going to see the budget and schedule section, how we can use that in the Facebook Ads account campaign. So let's go inside the campaign, guys. So if you remember the last video, we were creating a new campaign traffic campaign with which we started building out and we give all the campaign objective. And now we have come to the next part, which is going to be the asset level. So here we are going to give a name to the asset over here, as you can see, and once you provide the name for the set, then we can go ahead and choose the conversion location, where do we want to drive the traffic to generate conversion? So we can say, we want to do it on our website. So we can choose that. You have other options as well, which is like app, Messenger, Instagram profile, Whatsapp and calls. So as per your requirement, you can select other options as well out here. And then we have to also choose the performance goal. So performance goal is basically going to be a case wherein Facebook wants to know what we need to focus on specifically to reach the goal. So are we looking for maximizing the number of late clicks, which is number of clicks happening, which will generate a lot of traffic? Or are we looking at maximizing the number of landing page views where we want the customers to view our landing page. So based on what is the focus, we can choose the proper performance goal over here. So in this case, since we are looking at traffic specifically, so we can choose maximize number of link flips. And then we have the option to set a cost per result goal as well, which is the average amount of money which you are willing to spend to reach this particular result. So if you want to reach a particular traffic wherein you want clicks, what is the average amount of money will you be willing to spend for every click, which we can specify out here? In this manner, we can give it a price as well. Now, as you can see, based on the cost per result which we set over here, Facebook will also give us a projection of what can be the reach which we can get on a daily basis and also the number of clicks which we can anticipate we can expect. So this will change as per what budget which you are giving, the cost per result which you will give, based on which it will also change according to that. Now you can once you set your cost per result goal out here, then we have the bid strategy. Okay? So what kind of bidding strategy are you choosing out here? For now, since we are looking at cost per result as the goal, so that is the bidding strategy which we have chosen out here as well. And you have an option for other bid strategies as well, like a bit cap, which you can also provide. We'll talk about bidding strategy as well in the coming sessions in detail. So this is what we can set at this level. And now, if you go to more options, show more options where you can see now what we are going to be charged for. So here, as you can see, it shows that based on what we have selected on the top, we will get charged for impressions. And if you want, you can change that as well, and you can have a link click as well in the other situation. So we can see what we are getting charged for in the campaign, plus what kind of delivery type it is. It is a standard delivery, which basically means that the ads will run evenly throughout the day. So these are all the settings which you're getting on the top right after conversion. And then now when we come to the budget part, here we can give it a budget to the asset level days. So here, as you can see, the budget which we set at an asset level can be of two types, which is daily budget and lifetime budget. Daily budget is the average amount of money which you're willing to spend on the asset on a per day basis, and lifetime budget would be the total money which you want to spend for the full tenure of the campaign running. So you can choose any one of them, and you can set a daily budget like here. And once you set the daily budget, then we can schedule the campaign that when do we want to start the campaign? At what time do you want to start it off? And then you can set a end date as well to it. If you don't put an end date, then the campaign will run forever. So that way, also, you can customize and set up your campaign. Also in the budget and schedule section, we have the option for ad scheduling, which is a case wherein if you understand your business really well and you know when most of the people search for your product and services, then you can schedule your ads also according to that. Let's say you are into a business wherein you just want to run ads during your office hours, so you can customize and have an ad scheduling done around that as well. So these are all the options which you are going to get under the budget and schedule option. I hope this makes sense so far, and you're able to understand how we are building out the whole campaign, okay? In the coming session, we'll look at the other parts of the AdSet as well. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 132. Advantage Campaign Budget: Hi, guys. Welcome to this session. In this session, we're going to talk about the Advantage campaign budget option, which we get in the Facebook Ads campaign. So as you must have seen, once we start building out Facebook Ads campaign, so we are able to set our budgets at two levels. So one is wherein we are setting a budget at an asset level. So for every asset which we are creating, we can have a dedicated budget allocated to. In that way, what happens is you are spending a specific amount of money on specific assets which have been created. The other option is advantage campaign budget, which is like a budget which you are setting at a campaign level. So this really helps because in this case, when you're setting up at a campaign level, the system, the Facebook algorithm, optimizes and utilizes the budget on the assets which are high performing. So it will automatically allocate budget to those assets where ads are running really well. They're getting the high clicks. Impressions are really good, conversions are coming in, so it will optimize in that particular manner and try to allocate more budget to the winning assets compared to the other assets which are there in the campaign. So by doing this, we are able to generate better results in terms of conversion, sales, revenue which is coming from the campaign. So let's see guys how we can go ahead and apply this feature inside the campaign. So once we are inside the account, guys, we can get inside the campaign in which we want to apply this, and you will come to the campaign settings. So in the campaign settings, we have this option, which is Advantage campaign budget out here. So now you can switch this on. And once you switch this on, it will allow you to go ahead and have a daily budget which we can set out here. Now, a daily budget is going to be an average amount of money which you are willing to spend over here. So Facebook will see which are the good days of your business and bad days of your business. So depending on the days which are performing really well, it might increase your spend by a certain amount. As you can see, it's giving us an example out here. And for the other days, it will not spend that much money so that you spend an average amount which is specifying on a per week basis. So this way, the Facebook algorithm utilizes the money in a much effective manner where the money is used, the budget is used on better days of business, where there are higher chances to get traffic sales for our business. So this is one option which you will get. Apart from that, you can also set up campaign bid strategy, so where you have multiple options given to us, like highest volume will be a bid strategy, which will try to generate the maximum results based on the budget which we have allocated to the campaign. It will try to run the ads in such a manner where the probability for it to get a conversion or a sale would be very high. In the same manner, we can use cost per result goal as well, which is going to be a bit strategy where we can allocate a certain cost or average money which we want to spend for every sale or a conversion which we are getting. So this way, you are able to control your spend on every sale or a conversion which is coming in. The other options which you have got is BitCap where you set a highest money, which you want to invest into the option to win that option. So these are the three options which you will get out here as well to set at a campaign level. Other than this, if you see, we also have options for ad scheduling, which you can do here. Now, ad scheduling would be a case wherein you can do this to schedule your ads to run on specific days or time of the week, which is possible in a lifetime budget. So if you're using a lifetime budget, then we can do ad scheduling. Otherwise, on a daily budget, it's going to run all the time. So this is going to be guys, the campaign at Advantage campaign budget option, which we get in the Facebook Ads campaign, which can work out really well because it will optimize based on your assets performance and allocate the budget according to that. Hope this makes sense, and you're able to use this in your campaigns as well. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 133. Audience Targeting - Location, Age & Gender: Hi, Rs. Welcome to this session. In this session, we're going to look at specifically the audience targeting, which is related to locations, age, and gender. So let's go back to the campaign which we were creating. So if you remember in the last video, we had gone ahead and set up the budget and schedule for the campaign. And now when you move forward, we come to audience controls. So this is where we can start with location targeting first. So here you can include all the locations, the geographical locations where you would like to show your ads. Okay? So here we can go ahead and select country as well, country targeting, which we can do in this particular manner. So there are various types of targeting which we can do out here, guys. Okay. In this particular manner, we can select cities as well, state as well. All of that will be possible. So once you do your location targeting, you can now come to the minimum age setting as well, so you can choose your minimum age which you want to select out here from where you want to do your demographic targeting. That's also possible. And if there are any specific custom audiences which you want to exclude, you can add over here. So if you have any existing audiences, custom audiences which you have created, and you would like to exclude them from not showing up, then those you can re select it out here. Apart from that, you can also do the language targeting here, specifically the languages which you would like to target in this particular manner, you can select. Once you do your language targeting as well, and then we move forward to Advantage plus audiences where we can do the other targetings related to if you want to add any custom audiences, existing audiences which you have created, can be selected and added over here specifically, and then you have the age demographic targeting which you can do. You can select the minimum age group and the maximum age group which you want for this. Here, let's say we are looking at a specific age group from, let's say 24 years to 50 years, you can select in this particular manner. Also, we can do a gender targeting, which is where we can select a gender over here. Let's say we are targeting these ads or products to only men. So in that case, we can select in this particular way. So these are all the targeting, guys, which we can do till here, which is around location targeting, age targeting, language targeting, which we can do, and also the gender targeting, which we can do. I hope this makes sense, and now you understand how these settings can be done at an ad set level. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 134. Detailed Targeting - Demographics: Hi, guys. Welcome to this session. In this session, we're going to see how we can do demographics targeting in detailed targeting option, which we get in the Facebook Ads campaign. Once you are in the campaign, the last thing which we saw was wherein we had gone ahead and done location targeting and our age and gender targeting, after which if you move forward, you will get detailed targeting option to do this. So in detailed targeting, you can target people based on demographics, interest, and behavior. So what we are looking at right now is demographics targeting, how we can do that. So here, as you can see, if you go to demographics, there are multiple options which Facebook will give us. For example, we can do education targeting, we can target people based on education. So in education, there are different levels of education which we can target over here. For example, in education level, we have at high school, university, postgraduate doctorate degree, foundation degree. So you can see various options which you get out here. And when you over on them and you select any of them, you can also see the size in the sense, the number of users which you can reach out to with this specifically, as you can see out here. So now you can select the ones which you think would be most relevant for your business in this particular manner. So this way, we can do targeting at an education level. Then you have fields of study, where you can type the field of study, let's say, medicine in this particular manner, and now you will get multiple options related to that, which you can also target. Other than this, what you will also get is universities and schools or universities. You can go ahead and select the university as well in this particular manner, and now you can target based on that, you can see the size as well, which is the number of users from that university. Other than this, we also get undergrad years as well, which you can target out here specifically if you want to. And that all is under education level, which we get to see. Now, if you move forward, you will see there are other options as well, which is going to be financial related. So in financial, you have income. So now you can target people based on household income between top 10%, ten to 25%, 25 to 50, and various buckets are there. So you can select in this particular manner. And now when you over on them as well, you can see the number of users which we can target out here. So that becomes our income targeting under financial. Other than this in detail in demographics, which we also have is life events, which is a case wherein you are targeting people based on various events which happens in their person's lives, which they update on Facebook. For example, you can target based on anniversary, away from family, away from hometown, date of birth, friends of okay, all these options will be available, which you can start with targeting in this particular manner. So this is going to be all under life events targeting, which we can do. Also, the demographic targeting gives you option to target parents, parents of different age group of children, which can be up to 12 months or adult children, preschoolers, pre teens, which you can target as well in this specific way. So that's also possible out here. And then you have targeting based on relationship where you can target based on various relationship status, so you can target people you can choose the options which you want and based on which you can target. Also the detail the demographics targeting specifically helps you with targeting based on work. So wherein you can target audiences which are employers. You can search for employers over here and you can figure out the users which you would like to target on Facebook. Other than that, you have industries. So various industries related to your business, you can select those industries, and now you can target your customers from that particular industry. So that is also possible here. And the last one which you have under work is job titles. So you can choose the job title. Let's say we are looking at marketing, in this manner, you can choose the various marketing related job titles and you can target people based on that. So these are going to be guys, all the different types of targeting which we can do under demographics in detailed targeting. I hope this makes sense, and you understand all the detailed categories which Facebook has for you in demographics and which you can use for your business. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 135. Detailed Targeting - Interest: Hi, guys. Welcome to this session. In this session, we're going to see how we can do the interest targeting inside the Facebook Ads campaign. So once we go into the campaign, as we saw in the last video, we were doing demographics targeting, interest targeting are there in detailed targeting option. So from here, when we go to Browse, we get the option for interest targeting here. So when you select it, Facebook will give you multiple options to select from for interest targeting based on business and interest entertainment, family and relationships. So if you go into these categories, you will find multiple subcategories as well. So for example, under business and industry, you have advertising, agriculture, architecture. So you can see, these are all the different types of categories which you can get out here. So now, whichever category makes sense for you you can select those. And also when you over on these categories, you can see the size as well as in the number of users which you can target in that category. So for example, if I go ahead and choose higher education, in that case, what is going to happen is this category is going to be able to target these many users on the Facebook account. In this way, I can select the categories which I want. The other categories which you get in interest are going to be around fitness and wellness, food and drink. You can see shopping and fashion as well, which has multiple subcategories which we can select from. So as in, whichever is relevant for our business, we can select in this particular manner, and we can target those users from here. So interest targeting is primarily going to be a type wherein we are targeting people based on their interest, and the kind of activities which they do, which they mentioned in their Facebook profile. So you can see over here, it tells about we can reach specific audience by looking at their interest, activities, the pages they have, and the closely relevant ones. So this is how the interest targeting will happen, wherein we can target all these people, and then we can also combine it with the previous demographics targeting as well, and target a very narrowed down audience. So that way, the relevancy will increase, and we are able to generate more traffic, more sales, and leads for our business. Interest also gives you furthermore categories. As you can see out here, you have technology related categories as well, under computers and consumer electronics, which you can also target from here. So these are all the options which you will get in interest, and you can use it for creating your custom audience, your poor audience, and then you can target them and show them your ads. I hope this makes sense, and now you understand how to do interest targeting inside the Facebook Ads campaign. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 136. Detailed Targeting - Behaviours and Connections: Hi, guys. Welcome to this session. In this session, we're going to see how we can use the behaviors targeting, which we get in detail targeting in the Facebook Ads campaign. So as we saw earlier also, while you're doing detail targeting, you also get an option to use behaviors. Behaviors is going to be a type of targeting in which we can reach out people based on their purchase intent, their behavior in the sense that what activities they are doing on the Facebook account. Okay. Apart from that, you can also reach out people based on their device usage over here as well. Facebook gives you various options to target from in the behaviors category as well, like anniversary behaviors. Okay? So if you go into these, you will be able to see subcategories as well. Like behaviors, you have mobile device users. Okay, you can see consumer classification. So there are various options which you will get over here, which you can use from Expats. Okay? So now, what you can do is you can select the category which best suits your business in this particular manner. So now multiple options are given to you. As you can see, purchase behavior over here, engage shoppers. So in this case, what we are trying to do is we are trying to target those people whose behavior has been into doing a lot of online shopping. So this way, you can target your customers based on their activity and the behavior they have projected on Facebook. So now you can use this as well for targeting options. So as you can see, we have done multiple targetings right now, which is going to be behaviors, demographics, interest targeting as well. So all these audiences, these core audiences which we have selected, will overlap with each other, and we are able to target a very refined, relevant audience to whom we are going to show our ads. So that way our chances of generating sales or leaps increases tremendously. Addition to this, you also have option to define further wherein we can again do other targetings which can be done, and these again will further overlap with our audience, and we can go ahead and target them again in this particular way. We'll get all the three options once again to use. So this way, guys, we can do multiple different combinations of audience targeting, core audience targetings which we can do here on Facebook and then use it to show our ads to most relevant users so that our chances of getting a click and a potential sale increases tremendously. I hope this makes sense, and now you understand the behaviors targeting how that can be done and you can use this in your business. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 137. Placements + Optimisation and Delivery: Hi, guys. Welcome to this session. In this session, we're going to see how we can use the placement section and the brand safety and suitability feature in the Facebook Ads campaign. So as we saw in the previous video, we looked at how we can do detailed targeting. So now if you move forward, we'll come to the placement section over here where you can do different types of placement targeting. So in this case, there are multiple options which you get over here, as you can see, so right now, what is going to happen is you will be able to go ahead and see the placements. So in this case, we are using the advantage placements, which is basically showing ads on multiple different placements on an audience network where the ads are going to appear. Okay? So in this now, you also have the brand safety and suitability option, wherein you can manage your brand safety by going to different sections of this, particularly which Facebook will give for example, the inventory filter which you have out here, which allows you to choose the type of inventory which you would like to show your ads too. So there are three options which you get, which is expanded, moderate, and limited. So moderate inventory is going to be where it is going to show your ads to different types of placement, which is going to be not so aggressive content, but a reasonably decent content relevant content, excluding any kind of moderately sensitive content over there, and we're going to target those particular placements. Expanded inventory is going to show our ads on all types of content, which will adhere to the content Wnetization policies, but it will be very aggressively shown to a variety of content available on the Facebook network. And then you have limited inventory wherein we are going to be very sensitive towards the coin content on the ads are targeted on, and it will be shown to very limited pages like that. And this lowers the search and can increase our cost as well. So depending on what type of an inventory you want to choose, you can choose from here. Usually, Facebook chooses the moderate inventory, which we can apply over here, which is going to be the audience network websites which we are going to show the ads to. So this will be one of the options of inventory filter, which we can do. Apart from that, you can also go ahead and look at the audience network which we have out here, wherein in the audience network section as well, you can go ahead and choose the inventory in the same manner. So you will have options for moderate inventory, expanded inventory, and limited inventory out here. So depending on the same situation, you can go ahead and select the inventories. So expanded will be all types of content, websites or inventories where aggressively the ads can be targeted. Moderate will be where it will maintain a balance between what kind of content it's being shown to. It will exclude your ads from showing on sensitive content, and limited will be very strict on figuring out what content will be best suitable and it will exclude all moderate and sensitive content from there. So this can impact your reach as well and can increase our cost. So now we can choose from these networks provided apart from this, you can also create a blocklist. A blocklist is basically going to be a list of placements where you would not like to show your ads. Okay? So there can be a lot of content on the audience network or Facebook which might not be relevant for us. So it's a good idea that we should not show our ads on them specifically so that we don't get irrelevant traffic to our website. This can help in multiple ways wherein we are improving the quality of traffic coming to our website. We are also making sure our ads are directed to much more relevant traffic that way, which increases the chances of getting high quality traffic to our website and generating sales and leads. Another benefit of this is going to be that it is going to control our costs. We are not going to spend our money on irrelevant traffic that way. So we can certainly create a blocklist from here and we can give a list of placements or content where we would not like to run our ads. In addition to this, Facebook also gives you the option to exclude certain content type. Like, for example, we can exclude all live videos from Facebook in instream videos. So here you can select in this particular manner, and you can exclude certain particular types of live videos if you don't want to show your ads on them. So these are going to be all the options which you will get under the placement Stab, where you can apply this, customize it as per your requirement and then we can control the kind of content or the inventory on which we are showing our Facebook ads. I hope this makes sense, and now you understand how to use this particular section of the campaign creation. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 138. Creating Your Facebook Ad Creative: Hi, guys. Welcome to this session. In this session, we're going to see how we create the Facebook ad creative in the campaign. So once you're in the campaign, the last thing which we saw was how we could do the placements targeting. And once you do this, we can go to the next page where we can now create the Facebook ad creative out here. So let's have a look at what all details we'll have to fill up over here. So we start with the Ad Nail, which we can give out here specifically in this particular manner. And then we get into the particular ad creation process. So first is wherein we can tell about which Facebook page based on which the ad is getting created. We can also link our Instagram account over here. If we want to provide some information from there, we can use some images from the Instagram page as well. So we can select and connect our account out here. Then we are going to create the ad over here, which is going to be the ad type, which we're going to look at the ad creative. The first thing which you add over here is media, which is basically images or video which you can upload out here. So you have both the options given. Let's say we are uploading an image out here, so we can select the image which we want to upload, and then we can click on next and we can go ahead and select the option which is going to come up out here in this particular manner. And we can use that in the ad creation process specifically. Now that you've uploaded your media over here, then we move forward and we go ahead and provide the primary text, which is going to appear on the ad. In this particular manner. If you want, you can add more text as well, which is going to appear on the ad as you can see in the preview how it is going to look like. Then we can also give some description regarding the ad as well. In this particular way. So once you provide your description, Facebook also gives you the option to add multiple more descriptions. If you want to, you can add more descriptions which can be used in the ad in different placements. Apart from this, you also have a call to action button which you can provide. So here are multiple options given to us from which we can select which one makes more sense for us and we can use that in the ad as well in this particular way. And then comes the destination part. Then the destination part where we have to provide the landing page URL, the website URL, where the traffic will be taken to. So you can give your website URL out here, which will make the users reach this particular website once they click on our Facebook Ads, which you can provide here. Apart from that, you have other options as well. You can provide a call button as well. On your website, you can add a call button, or you can drive the traffic to, let's say, a Facebook event which you are conducting or you want people to give you a call directly. For all these reasons, you can specify the destination in this particular part. Other than this, we also have the languages option, which is basically which can add our own translations which we can use to translate the ad, or automatically, it can be translated. We also have to set the tracking, which is basically the Facebook pixel which should be set up properly and which can be linked over here so that when people click on our ad and reach our website and take our service, let's say they buy the course, in that case, it should get tracked correctly inside our Facebook Ads account. So for that, we can go ahead and select our particular Facebook pixel which we have set up and we can use that out here. And then finally, we have the URL parameters which we can give if you want to give any URL parameters, which we give to track where our visitors are coming from. So in case we want to see that kind of data that they're coming from which devices or which traffic sources they are coming from. So in such a case, we can also add a URL parameter out here. So these are going to be all the details which you're going to give. You can see a preview of the ad over here as well, how it is going to get created and placed on different placements which we have here on Facebook, specifically in this particular manner. So now that the ad has been created completely, now what you can do is you can go ahead and click on publish to publish the Facebook Ads campaign. In this specific manner, guys, we are able to create the ad creative, and then we can go ahead and run the ad. I hope this makes sense, and now you understand the complete ad creation part, which we have done over here. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 139. How To Set Up A Simple A/B Split Test: Hi, guys. Welcome to this session. In this session, we're going to see how we can do AB testing of ads in the Facebook Ads campaign. So AB testing becomes critically important for us while we are running Facebook Ads, because then we can understand what really our customers prefer when they look at our ads. So we need to keep doing these tests and changes in our ads and bring out different variations of it so that it really impacts the performance, and it can improve our campaigns performance, get us more conversions at better cost per conversion. For example, I just wanted to show you one example over here. Like, for example, as you can see here, so presso, they went ahead and were running a Facebook Ads campaign where they tested with two different types of ad images. So if you look at these two specific ads which they ran, the text, if you see, are exactly the same, which they are using out here. However, the images which they have used here are different. So just by making changes to the display image which they have used in the ad, it made an impact on the performance as well. Like, for example, in the first ad, the cost per conversion they were getting was around 2.6 $3. However, if you look at now with the new other image which they used, it went down to $1.36. So in this way, if you make certain changes to the ad copy and make changes to the images and the headlines and description as well, that has an impact on the overall ads performance. Let's have a look at this on the platform as well, guys, how easily we can go ahead and make the AB test work. So once we are inside the Facebook Ads campaign and we are in the ad creation page. So this was the last ad which we were creating in the previous video. So here, what we can do is we can go ahead and create another copy of this particular ad, and then we can do our testing. So to create a copy, it's a pretty simple step wherein we can go to the ad, as you can see on the left panel. And here in the three dots, we can click to create a duplicate of this ad. By doing this, right now we are creating a duplicate of this and now you can see a second copy has been created, which we can name as version two. And now we can start making the changes. For example, let's say I want to change the ad creative, so I can go ahead and add another creative over here, specifically in this particular manner. So now we will have the other creative coming up over here. A other than that, we can also make changes to the primary texts as well. In this particular way, we can do that. We can add more headlines as well. If you want to make changes to the description, that also would be possible over here. M And also, if you require, you can make changes to the call to action button. If that has to be different, we can use that as well. So in this way, very easily, we can create an AB test or we can create another version of our ad in the Facebook ad campaign, and then we can run it parallel with our original ad and compare their performance eventually. So we will understand which Ad Pop is working really better than the other one, and then we can prioritize that ad. Maybe we can create a separate asset for it and give a different asset budget to it and run that ad more often than the other ones. Hope this makes sense, and now you understand how we can create a simple AB testing of ads we can do and we can run different versions of the ad and see which works for us. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 140. Facebook Pixel: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook Pixel. So Facebook Pixel is basically a code given by Facebook, which we can install on our website to track our sales and leads which we are generating. So once you start running ads on Facebook, we are looking for obviously for returns out of those ads. Like we are looking for generating some online sales or lead generation revenue generation, which we are looking forward to, and that exactly can be tracked through a Facebook pixel. So a Facebook Pixel is a line of code which is provided by them, which we copy from their website, and we can go to our websites back end and we can paste it over there. So this code has the capability to track the sales or leads which we're generating through our Facebook ads advertising, and it starts getting recorded in our account so that we can see how they are performing. There are multiple benefits of setting up a Facebook pixel. The first is obviously, once you start generating sales or leads and you start tracking them in your Facebook ads account, the Facebook Ads algorithm can optimize that data to generate more leads more sales for us. The algorithm looks at our historical performance data of the conversions and now tries to show our ads in such a manner that it increases the probability of us getting more sales or leads. That way we start seeing a higher increase in our conversions and our revenues. The other benefit which you get of Facebook Pixel is that we can also use this code for re targeting purposes. So re targeting is a concept wherein, let's say I'm selling products on my website, people come to my website, check out my products, but don't purchase and leave and go to their Facebook account. In such a case, I can follow them with Facebook ads, and I can target them on their feeds, to show them my ads, to convince them to click on those ads and come back to my website and do business with me again. So that's another benefit of having Facebook Pixel, which can help us in re targeting as well. So let's have a look at this guys how we can set it up on our Facebook Ads account. So once we are in our account in the ads manager page, we can come to the main page, and from here, when we go to all tools, here we can go to Events Manager. So in events furniture, we are going to go to data sources where we can build this particular snippet, the Facebook pixel. So we can go here to data sources. And this is where we can set up our Facebook pixel guys. So there are two options which Facebook gives. One is install code manually, where a line of code is given to us, which we can copy, and then we can go to the back end of our website and paste it over there. The other option is partner integration where Facebook can be integrated with a lot of CMS tools like Wordpress, WIX, Duda, Squarespace, Shopif, WooCommerce. So multiple platforms have been provided, as you can see out here. So we can select the CMS tool on which we have built out our website, and now we can just follow the steps provided here. This turns out to be a much easier option because this is kind of a pdless implementation where we just need to follow the steps and we can do the same work. So, for example, in my case, my website is built on WIX, so we can go to the WIX option. And now, Facebook gives me all these steps which I need to follow here. So for example, I can go to my WIC account and over there, I can go to Marketing tools, I can go to Marketing Integration specifically and choose Facebook Pixel where I can go ahead and connect the Facebook Pixel with my website, as you can see here, and we can put the Facebook Pixel ID out here. Once I do that, then I can move forward to test it out and then set up my Facebook pixel on the account. So this is one step which we can do. So let's have a look at this, how we can do it on the Wix dashboard. So this is my Wix dashboard, guys, and this is the website on which we are going to set it up as well. So in order to do this, what we have to do is we can come to again, as the steps we're told, we come to marketing in SCO where we go to marketing Integrations. In marketing integration specifically, we're going to look at the Facebook pixel over here. So let's say this is the one which we are looking at right now. Okay. So this is where you can come and connect. So when you try to connect to the Facebook account, it will try to log you in. So right now, the WIX, particularly apps will try to connect with Facebook, and this integration will simply help us to set up the code, the pixel on the website. So now you can see they're linking the WIX apps to our Facebook and this will set up the Facebook pixel for us. So this has been set up now, okay? So now on the website, if you see, we can also use a Chrome extension created by Facebook, which is called the Facebook Pixel Meta pixel Helper. So if you go to Google and you search for Facebook Pixel helper or Meta Pixel helper, you will get this Chrome extension, which you can install. This Chrome extension basically helps us to check whether a website has a Facebook Pixel installed or not. So here specifically, you can use it. So now that we have set up we have linked it and we've set up the Facebook pixel. You can select this extension and you can refresh and check for yourself whether it's working or not. So now you can see that the Facebook pixel is firing and we can see the code over here, a page view has been recorded. Also, if you go back to your Facebook account, Ads account, you can see that the meta pixel has been set up over here as a lead as well. Okay. Now, this has been set up on the page out here. Now, if we come to the bottom of the page where I've created a lead form where I can do a test as well, and we can check out here also once we fill up the form. Okay. So we will be able to see that the pixel is piring again, which shows a page view for this, which basically means that now that if somebody comes to my website and fills up this form, so this will record it inside the Facebook Ads account as a lead generation. This is a simple way, guys, by which we are able to set up our Facebook pixel on our websites, and then we can track our sales and leads going forward. I hope this makes sense, and now you understand the whole process of how we are doing this. Thank you so much, guys, for listening into this session, and I will see you in the next video. 141. Conversions API in Meta: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads, Conversion API. So conversion API is a particularly designed technology by Facebook, which helps to transfer data from the advertiser's account to the metasystems. So this came into picture primarily because of some IOS changes which Apple did in IOS 14, because of which a lot of data which Facebook was not able to get access of. And due to which, what could happen is the data which we are getting in the Facebook Ads account will not be accurate. And that is why Facebook went ahead and built out this conversion API, wherein it is a direct connect between the advertisers account and the meta systems. So now, whatever advertisers account is getting the advertisers server website platform, data is coming up is being shared with meta systems so that we can optimize the ad targetings better. And this would help in obviously getting better ROI, and the outcomes are much more far better over here. So this came into picture. In order to set it up, specifically, it's a very simple process wherein we can do it from the Facebook Ads Manager account where we can go to Events Manager and we can do it. Also, if there are other platforms as well, which can be used out here to set up the conversion API. So let's have a look at the guys how we can do it on the ads platform. So once we are on the account, we can go to the specifically all tool section where we can go to Events Manager. So this is where we start the process where we can set up the conversion API. So Meta will give you all the steps over here if you go to data sources. In data sources, we can set up the conversion API out here. And now we can do it they have made the process pretty much simpler wherein there are multiple choices given to us. One can be wherein, we can integrate this with the partner. So if our website is built on various CMS tools like WordPress, WIX square space, Shopify, WOPmers, so we can get all those options out here and can select our partner and follow the steps for them. The other options are wherein we can look at the conversion API gateway setup or we can do it manually. So whichever works better, the easiest will be partner integration because this is a portless implementation. So we can select this, and now we can choose the platform where we have built our website. So let's say in my case, my website is built out on WIX, we can choose that. And now the other steps given to us, which we need to follow in order to set up the conversion ABI. So we can follow the steps given out here, like we have to go to the WIX account and then we go to marketing homepage where we go to Marketing Integrations. And that is where we can go ahead and set up the conversion ABI. So let's have a look at this guys how practically we'll do it on the WIX website. So this is the pat end of my Wix website where we are in the admin of it, so we have to go to marketing integrations out here. So for that, we can go to settings. And in settings, we specifically go to marketing integrations where we are going to look for Facebook Pixel conversion API. So here we can see Meta pixel over here, out here, and we can see how we can connect it. So let's have a look at it. So in order to connect this, we can connect to Facebook. It's going to be a pretty simple process. We have to make sure that we have the right profile, Facebook profile connected over here, and then we have to verify all the details out here, like the business profile, what is the business profile with which we are trying to connect? The Facebook page also, if there are multiple pages, we need to select the correct page out here, and then the metapixel as well. If you have created multiple metapixel then choose the correct pixel for this particular integration. Once you do so, then we can continue further. And now we can go to the next page where the accounts will be linked. So right now, what's happening is the Wix account is getting linked with my Facebook meta pixel, Okay, and the conversion API is being set up over here. So let's have a look at this. So once this is done, we can see that also. So now you can see it says we have connected the Facebook Pixel and convergen API to the site. So this is now set up on our website. Apart from this, there are other ways as well, wherein, let's say, if your website is built out on WordPress, then we can do it on WordPress as well. So for example, on a WordPress website, you would need a particular specific plug in for Meta Pixel, which we would have to add first. So you go to plugins and we can look for Meta Pixel out here. So WordPress will give you the option meta pixel for Wordpress out here, which we can get. And with this also, we can follow the same process to set it up. So the idea is with the help of this integration, which we do, the data will be secured. It will not get lost because of any browser changes in the future. So whatever advertiser data is getting accumulated in the meta Ads account or let's say on the website is properly securely transferred to the meta resources, meta systems so that we can optimize them better for ad targeting, and we're able to generate better sales at a better ROI. In case this becomes a little difficult for people to set up the conversion API. You can also hire people from outside. Maybe you can check out fiber. And here you can look for, let's say, conversion API. Facebook ads. You can search for particular people as well who can help us with setting up the conversion API for our meta Pix ilians. I hope this makes sense, and now you understand how we are going to set up the meta conversion API for our businesses so that we can secure the metadata and we're able to optimize our ads accounts better. Thank you so much guys, for listening into this session, and I will see you in the next video. 142. Meta Pixel + Shopify: Hi, guys. Welcome to this session. In this session, we'll see how we can set up the Meta pixel with our Shopify account. So let's have a look at this. So in order to do this, we can first have the Meta Pixel created, which we are using for setting up our website. And we had seen this in the previous videos as well. So now, all we need to do is we have to go to our Shopify account, and we can first install Install Facebook and Instagram. So we can do that from the app section where we can look for meta and we can download the app and install this app on our Shopify account. Once the app is installed, from here, we can set up our Metapixel which can then track our sales for our Shope fi store. So now you can see it says Connect here, Shopify store to Facebook and Instagram. What we want to do is specifically ads only. So what we can do is we can get started from here, which will help us to set up for Advantage plus catalog ads, Meta Excel Conversion API, ads performance analytics. All this will be set up with this. So you can go to get started and connect your account first. So this is now going to connect your account with your Facebook account, so just get that connected and then choose the profile, the business portfolio, based on which your Meta Ads account is built out. So connect that and here you can choose the preference of the sharing data preferences. So you want to share data with meta specifically in an enhanced maximum or conservative manner. So you can choose that. So most recommended one is enhanced. And then we can connect the pixel. So the pixel which you have created on your Metads account, you can select that from here, it will automatically reflect. So you can just select that and agree and submit for review. So now the setup is happening wherein the Meta pixel will be set up on our Shopify account. And once this is done, then we can go ahead and build out our catalog campaigns Advantage plus campaigns in which we can add all the catalogs. So all the products which you are selling on your Shopify store which will reflect here in the Metads account. And then we can also start advertising them and track those sales. So this will be the process, guys, how we can integrate our Shopify store with our meta Ads account for a pixel so that we can track all the conversion, sales, purchases which are happening on our Facebook Ads account. So you can see we are at the final stage over here and now it is being set up. So now it says run ads. We can sell things products on Facebook and Instagram, so we can start from here. I hope this makes sense. You understand now the complete process, how to set up your Meta Pixel with your Shopify store. Thank you so much, guys, for listening into this session, and I will see you in the next video. 143. Facebook Ads Bidding Strategy: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads bidding strategies. So when you start running ads on Facebook, there are different types of bidding strategies which you can select from in the Facebook Ads campaign. So let's have a look at this guys. So the first type you will see are going to be spend based bidding strategies which are available. The first one is going to be highest volume. Highest volume bidding strategy is a one wherein we can use this to maximize the delivery and conversions. Let's say you are running a campaign which is optimized for conversions. So in such a case, we can make use of this bidding strategy. This bidding strategy focuses on getting the maximum conversions possible by utilizing the complete budget. For example, let's say there is an event planner whose focus is to bring in as many people for the event, then they can run a campaign with this particular bidding strategy. Which will only focus on running the ads in such a manner that we can get as many conversions as possible. That's going to be the first one. The second one in this is going to be highest value bidding strategy. This is another type of bidding strategy which focuses more on running the ads in such a manner where we try to generate higher revenue. So we try to sell the auction system, we'll prioritize the ads in such a manner that it will try to advertise high price products more and try to generate more revenue through this. So the focus and the optimization purely will be on the value or the conversion value revenue which we generating by selling those products. This is very useful for e commerce kind of businesses where we are selling various products where we can use this bidding strategy so that we can prioritize the auction system will prioritize high ticket products and try to advertise those more with a higher bid so that the chances of it to win the auction and generate high revenue is going to be more likely. The other type of bidding strategies which you will get in Facebook ads is going to be goal based bidding in which the first one which you get is cost per result goal. This is a type of bidding guys wherein we can set a cost on the average amount of money which you like to spend on every result or a conversion which you are getting. So with the help of this bidding strategy, you can control the spend on every conversion which is happening. This is a very good bidding strategy which can be used in the latest stage. Once you start getting a lot of conversions, we can optimize it to make sure that we are getting those conversions at a reasonable rate. So that is when we can use this particular cost per result goal or the cost cap, which we call it. Another type of bidding strategy here, which we get is the highest ROS goal or return on ad spend. This is a bidding strategy wherein you aim to get a specific return on every dollar which you're spending on Facebook ads. So here, what we can do is we can get we try to achieve a specific revenue on every dollar which we are spending. So the option system tries to run the ad in such a manner that we try to sell those products more, which would be helping us to achieve this number. So that is how ROS based bidding strategy will work where the focus is on purely revenue. And then comes manual bidding, which is a case, an option which you also get in Facebook ads bidding, wherein you can bid the highest amount you would like to pay to win the option. This is useful when you have already started using Facebook ads for a while, and you have a fair idea about what will be a right bid to use and implement in the campaigns to get the best results. So this you can also use. Good thing about manual bidding would be the case that the bidding will be in your hands and you will be able to control the spend on your Facebook ads campaigns. So these are going to be guys all the different types of bidding types or strategies which you can select from in the platform, and you can use them for various different business objectives. I hope this makes sense, and now you understand all the bidding strategies. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 144. Custom Audiences - Website Visitors: Hi, guys. Welcome to this session. In this session, we're going to talk about the custom audiences which we can use in the Facebook ads. So custom audiences are going to be the audiences, which we are collecting over a period of time from our website. So when people come to our website and they interact with our website, we would like to target them, retarget them with our Facebook ads. So those we can collect through custom audiences feature, which we get in the Facebook Ads account. With the help of this feature, we're able to collect the data of the users who are interacting with our website, and now we can follow them with our Facebook ads. When they go to their Facebook accounts, we can target them ads on their Facebook fields. So that is what we can do with custom audiences with website visitors. So let's have a look at this guys, how we can set it up on our Facebook ads account. Once we are inside the account, we can go to the left panel where we can go to audiences. And here, Google Facebook will allow you to create these audiences specifically. So we have three types of audiences which Facebook provides. So the first one which we're going to look at right now is custom audiences. As we spoke, the custom audiences in this, there are two types of sources which we get over here. One is your sources, which is a case where these are audiences which is coming through your specific website or let's say app activity, catalog, offline activity, or customer list. So when people are interacting with your website, we can collect their data. Customer list can be if you've collected customers information like their first name, last name, email address, we can target them with Facebook ads. Other than that, if people have interacted with your app, in that case, we are able to collect their data and we can target them as well. Also, if you have set up some offline activities, some event, Facebook event which we have done, and where people have attended those events, we can reach out to them as well and retarget them with Facebook ads. Other than that, we have catalog wherein we can target people with our catalog of products through our Facebook Ads option which we get here. So these are all going to be sources coming through our audiences, people who have interacted with our business. So this is first option. The other option is metasurces. Metasurces is basically all the audiences which Meta or Facebook has collected over a period of time. When people come to Facebook and they open an account with them, so they provide a lot of their details. So that audience targeting becomes our metasurce custom audience. So here we are going to look at the your sources section. So let's see this. So here, what you can do is you can select your website. Let's say we are doing your sources. And then we can go ahead and set up this website, custom audience. So in this, we are going to target any type of criteria which we are setting up here. So the first is the source. The source is basically the Facebook pixel, which has been set up on our website, which is going to collect all the audience data, their IP addresses or cookies which we are able to target. Then you can set up the event. So in this case, we are focusing on those audiences who interact with our website, so we can say all website visitors, or there are other options as well, like people who are visiting specific pages of our website. So this option also we will see. Other than this, we can also have a look at the visitors by time spent, how much time they have spent on the website. Based on that, also, you can tap. So these are the options which you get in events, and then you can look at retention. Retention is the period for which you are going to follow these users, okay? So the default days which Facebook gives you is 30 days. The maximum you can do here is 180 days, which is like six months, you can re target people. Other than that, Facebook also gives you the option to include more people. So if you want to create a combination, you can do that with an or function over here, which basically means that we will not only target people over here, which is website visitors, we can also add more other options as well. So it's like a combination which we are creating now with the help of this. So that's another feature which you get. In addition to that, you also have option to use exclude people. So this can be audiences, whom you don't want to retarget that also you can combine over here. So we'll see different scenarios of this as well. Okay. So these are all the combinations, guys, which we can make out here. And then finally, you can go ahead and give a name to your audience and give a description of what kind of audience you're trying to re target. So let's take situation wherein, let's say I'm into selling products, and I want to target those users who come to my product page, they check out my product. But now once after selecting my product, when they go to the checkout page, they don't purchase. So now I want to re target such kind of users. So what I can do is, since it's coming to a specific page of my website and not all pages. So I'm going to choose the second option, which is people who visited specific web pages. And here, I can say that the URL of the product page, which has a specific keyword over there, let's say I'm selling an iPhone 15. So let's say this is the keyword which we are adding. So what we are saying is, people who are specifically coming to my iPhone 15 page, okay, we would like to target them. However, they are these people who are checking out the product, but then they are not purchasing from the checkout page. So in such a situation, I can go ahead and exclude those people, okay? Exclude those people who are coming to the checkout page and not purchasing. So I will remove those people specifically. Or what I can do is I will include those people who are coming to the checkout page as well because they came to the particular iPhone 15 page, and then they went to the checkout page as well, but now they have not purchased. So I would like to go ahead and select that also. So here, I can choose the page which has checkout in it. So now this becomes a combination which we have created wherein I want to target those users who went to my website, they checked out the product, they selected it, went to the checkout page as well, but did not convert. This becomes a kind of a custom audience which I have now set up and I can give it a name as well. Then if I want to describe this audience, I can do that and create this particular audience. So this is becoming a website conversions which we have created right now for iPhone customers. So this is how, guys, Custom Audiences gets created out here inside the Facebook Ads account. Once you do this, now you can go back to your campaign and you can select this audience, and you can target them inside your campaign. I hope this makes sense, and now you understand how we can make use of custom audiences inside the Facebook Ads campaign. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 145. Custom Audiences - Customer/Email List: Hi, guys. Welcome to this session. In this session, we're going to talk about customer list or email list which we can use inside the Paso Cans account. So we have a feature called in custom audiences, wherein we can use the customer or email list. So customer list is basically a list of details of our customers, which we have collected over a period of time. People who come to our website and they open an account with us and then do business with us. So their details gets collected with us. So we will have a data of our customers first name, last name, email address, or maybe over a period of time, we have developed an email list of customers whom we have connected with. So that data can be linked at the back end in Facebook Ads account, and now we can target them with our Facebook ads. This can be a very strong marketing strategy with the help of which we can show ads of our products and services to people who are a part of our email list or a customer list. So let's have a look at this guys, how we can build it out. In order to have this customer list, there is one specific requirement, which is that we have to go ahead and open a business manager account as well for this. Only then a customer list or an email list can be used. So let's see this guys how we can set this up. Once we are inside our Facebook ads account, we can go to our audiences segment. And here we can start the whole process of building this out. So Facebook will allow us. This can be done under custom audiences. So we can go to Custom Audiences over here and we can select customer list. And then we can go next. So if you have not yet build out or opened your business manager account, a Facebook business suite, you have not yet created, that needs to be done first and you need to link your Facebook ants account to it, then only you can move forward. So in my case, I'm able to do that because I have done that already. So now, once you are on this page, it gives you all the information of how we can prepare our customer list. So Facebook gives you a lot of information that they give you a template file template as well to show how to fill up the details. Okay, what are the filling up guidelines? Okay, what kind of information can we upload? Like email address, phone number, mobile advertiser ID, and other stuff as well, first name, name as well. So these are all the details which you can see. You can download their template as well to understand what all information can you upload in the list in the sheet, and then upload it back in the system. So after looking at all this data, then we can move forward and we can go next where we can upload this file. The file needs to be in a CSP or a TXT format and you can upload it from here. So let's have a look at this. So in this way, you can upload the file specifically, and then you can go ahead and move forward with it. So now you can see all the data which we have uploaded out here, which showcases here as well. So this is the customer list of people whom data we have uploaded at the back end and now we can import and create. So now Facebook will start uploading this at the back end and your customer list will be created. So you can see now this is our customer list which has been created. Now you can go ahead and use this information in any of your campaigns as well. Once you're back in your campaigns, you can link it to any campaign as you want in this particular manner, you can go to the AdSet level. Let's have a look at this. You can go to the AdSet level specifically and you can go to the audiences segment. And you can see over here, we will have the option to select the particular customer list, so I can select this out here. So this has been linked to this specific campaign, and then we can move forward and create the whole campaign and create the ads for it. So what will happen is the ads which we will create now will target all these users because their names and email addresses have been added, so we can target them with those details. So in this particular way, guys, the email list or a customer list feature is used inside the Facebook campaign. Hope this makes sense and you understand this feature and how we can use this in the campaign. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 146. Custom Audiences - Facebook Page: Hi, guys. Welcome to this session. In this session, we're going to see how we can make use of the Facebook page custom audience, which we can use in our Facebook ads campaign. So Facebook page custom audience is wherein we can create one custom audience also for people who are engaging with our Facebook page. So people who come to our page and comment on the page or like and follow the pages, those are the kind of users now you can target as well with your Facebook ads. This can turn out to be much more effective business strategy because these are people who like your product or your page already. So now, targeting them with ads can get us better conversions or conversion rates. So it makes up all the more sense for us to create a custom audience around this as well. And you can do this in a very simple manner. So in the Facebook Ads account, we can go to audiences where this can be built out. So let's have a look at this guys. So once we are inside the account, we can come to audiences on the left panel. And here we can start the whole process of building it out. We can create a new custom audience. In which case, this is going to be a part of meta sources because these are people who are coming on our Facebook page and interacting with us. So from there, we'll get this data. So we can choose Facebook page here. And we can choose the page on which people are coming and interacting with us. We can also choose the events. What kind of activity are they doing on the page? So there are various options which you can select from, which is like everyone who engaged with your page or anyone who visited the page. Depending on the relevancy of it, you can choose the type over here. Okay. And then the other options are also there like account centers accounts who engage with any post or ad. So like this various options Facebook gives us, which you can select from, and you can also decide the retention for how many days would you like to follow them. So a default day can be 30 days wherein we can follow them with this, particularly with our Facebook ads. In addition to this, you can also create various combinations. You can include more people if you want to, with other particular let's say events or activities which they are doing. So you can combine in this manner as well. You want to target people from the first page and the second page, two different actions altogether. This way, various combinations can be created, and then you can give it a name in this particular manner. And if you want to, you can give a description of this audience as well that what kind of audiences are you trying to target over here. So by giving all these details, we are able to create the custom audience for our Facebook page, as you can see here. So this has been created now, and this will start collecting data of users who come to our page and engage with us. And simultaneously now, what we can do is we can link this particular custom audience with a campaign to follow them with our ads. So we can go to the campaigns page, and we can go inside that campaign specifically and we can go to the asset level where we can do this audience targeting. So here, as you can see in audiences, if we come, we can go ahead and attach this over here. Combined audiences. This is what we had given it to name, so we can select it. And now, this has been linked to our Facebook Ads campaign and so that the ads can target these particular users who are engaging with our Facebook page. I hope this makes sense, and now you understand how we can make use of the data of users coming to our page and engaging with us by targeting them with our ads. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 147. Custom Audiences - Lookalike Audiences: Hi, guys. Welcome to this session. In this session, we're going to talk about the look alike audiences option, which we get to use inside the Facebook Ads account. So lookalike audiences are going to be an audience category which we can create based on the custom audiences which we have built on our Facebook campaigns. So as we spoke about it earlier also, so custom audiences are going to be of various types wherein people either they're coming through our sources, which is basically people interacting with our website or our Facebook page, or it can be through Google Meta sources as well, wherein we are targeting certain types of audiences which Meta has shared with us. Now based on these custom audiences, we can create a lookalike audience types. A lookalike audience is going to be a type, which will be similar to the type of custom audiences we have built out. So Facebook now will look at audiences who have similar traits as the ones which the custom audiences have in our campaigns. And this will increase the reach of the users to whom we would like to show our ads and target our ads, too. So Lalag audiences turned out to be very effective in terms of reaching out to more people with similar interests. So good part with Localig audience in Facebook is we can create any type of Locali audience for all the type of custom audiences we have created in the account. So let's have a look at this guys how practically we can set it up in the campaign. So once we are inside the account guys, we can go to specifically audiences where we can start creating this particular type. So here you can create an audience which can be look alike audience. So the first thing which Facebook will ask you to select will be a look alike source. So as we spoke earlier, so any custom audience which we have created, can be the source over here or we can create a new source altogether, a new custom audience to start off with. Whichever way you want, you can do this. Let's say we're selecting an existing custom audience over here, and then we can select an event with value or other event with value. We can give the value of it as well. We're looking for purchases or revenue specifically that we can define out here. In addition to this, we also need to provide the audience location which is the geographical location which we want to target for this particular localized audience. So you can just type the name of the location in this particular manner, and you can do that. And then finally comes the select audience size. So where we can give a percentage of the custom audience which we would like to target. Here, Facebook gives us a slider with which we can choose what percentage we are going to use. So as you can see, the more percentage you increase, the reach of the people also increases simultaneously. Another important thing which you need to remember here is, the more is the percentage which you specify, possibility is there that the audience, the lookalike audience that much might not be that similar to the custom audience which you have provided. So a better suggestion which Facebook gives is to keep this percentage lower let's say, one or 2%. That way, the quality of audiences which you will be targeting here in this lookalike audience will be very similar or look alike to your custom audience. This we can keep over here. As you can see, with 1%, we are now able to target around 2.78 million people out here and with this, we can create the audience. Now this look alike audience is getting created, which we can then go ahead and use in a campaign. Let's have a look at that also. Once you are inside the campaign, let's say we're going into this campaign, we can go to the adst level where we would be applying this particular locali audience. Here we can come to the audience targeting part. Here specifically, we can choose the audience look alike audiences, over here, we can select the audience which we have chosen. In this way, it gets linked to a campaign, which can then be shown ads too. I hope this makes sense and now you understand how a Local Li audience gets created. What is the use case of it and how you can practically use it in a campaign to target ads to these audiences. I hope this makes sense. Thank you so much guys, for listening into this session today, and I will see you in the next video. 148. Why to Use Video In Facebook Ads: Hi, guys. Welcome to this session. In this session, we're going to talk about why video ads is a crucial thing which you should be using inside your Facebook ans account. So if you look at some stats right now, what we get to understand is that video is something which is being extensively used across the platforms, okay? So majority of the users who are consuming content, they're consuming it on videos. So video consumption is content consumption is way too high compared to any other content type, as you can see out here, like social media posts, news articles, research content. So videos become far more consumable content, which users are seeing right now, and rest all have a higher skim rate. Comparatively, if you look at let's say blogs or long form business content, they have a higher skim rate where people are skimming it. Most of the time, the consumption is very high on video content. So that's one of the very strong reasons that you should be paying a lot of attention to running video ads in your Facebook campaigns. Another data which we get to understand over here is over the period of time in the future as well. This want to watch more video content is going to grow further more. Like right now, if you look at it, the content types which most of the people are watching and more they will watch in the future are around videos, news articles, and social media posts. So keeping this mind as well and understanding this trend, you can understand that the video consumption is going to increase drastically in the coming future. So keeping that also in mind, we should be planning our campaign strategies around running a lot of video ad campaigns in our Facebook ans account. Also, if you see the amount of time spent on watching video content across Facebook and YouTube has grown a lot. Okay? So we can see that on Facebook videos, less than 1 hour is most of the people are spending around 44% spends less than 1 hour. And then there are 25% or people spending around one to 2 hours on Facebook videos specifically. So the user engagement is quite high compared to other formats, if you look at it in that manner as well. And because of it, it's a great place to run video ads and advertise your product and services to your users and show it to them so that you can engage with them and convince them to click on your ads and come to your website and do business with you. So that way, also, if you look at it, the amount of time spent on watching these videos are also growing tremendously. Also one of the pro tips which you can keep in mind while running a video ad campaign and you'll see this in the coming videos as well that what we have noticed over a period of time and what Facebook gives us as data is that 85% of the Facebook videos are watched without any sound. Most of the users are watching these Facebook videos, uh without sound in a mute format, uh so we should be adding captions to our video ads whenever we are creating them, which ensures that we are able to provide all the messaging across to our users in a clear and concise manner. So this way, what happens is the user is able to clearly understand what is the next actionable item, what next steps he or she needs to take, and what is the product all about and what are the services they are trying to provide? So you should be keeping this in mind while you're building out your Facebook ad campaigns. I hope this makes sense, and now you understand the importance of video ads or videos which you should be adding to your Facebook ads campaigns going forward. Thank you so much, guys, for listening into this session, and I will see you in the next video. 149. Create Facebook Video Ad Campaign: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a Facebook video ad campaign on the black. So once we log into our account, guys, we can start building out this campaign from the campaign stab. And for video ad campaigns, we are going to choose the campaign objective as campaign as engagement, which will allow us to create video views campaign out here as you can see. Now we are going to build out a manual engagement campaign, guys, so we can select that and we start building out this campaign out here. The first thing which you do is you provide the name to this particular campaign. Let's say we are saying it's Video ws campaign. And then what you can also do is you can go ahead and choose the ad categories if you want to have if they are related to anything related to, let's say, credit, employment or housing, then you can choose the special ad categories. Uh, you can see the campaign details are going to be in this particular manner, wherein we can go ahead and provide the bind type as an option. Okay. Campaign objective is going to be engagement as we can see out here. And then we can also select AB testing if you want to do, or if you want to use campaign budget optimization, then you can switch this. So these are all the details which we are filling up at our campaign level. And once you fill this up, then we can go ahead and click on next, which will bring us to the asset level. So here we can name the aset and we choose the conversion action. So let's say we are specifically looking for people to visit our website, so we can choose that as well and choose the performance goal according to that. Let's say we want people to visit our website for conversion specifically, so we can choose that as well, and we choose the pixel which we have set up over here, and the conversion action, which we can decide out here what it could be, that can be selected as well. Apart from this, we can also give a bid, which is going to be the cost per result goal, which we want to pay out here in this particular manner. You can specify that, and also we can set the budget for the campaign. How much money can we spend on the campaign on a daily basis? You can schedule the campaign as well, you can give the start date end date of the campaign out here, and then we come into the location targeting wherein you can do location targeting as per your requirement in this particular manner. Apart from this, you also have the option if you want to use Advantage plus Audience, which is out here, which we can add as well, and we can also do the placement targeting. If required, we can use that. So these are all the details which we are going to fill up at the asset level. And once you click Next, you come to the ad creation part where you can first of all, name the ad which we are creating. Now, as you can see, automatically, Facebook will take the Facebook page. Your Instagram page if you're connected will get highlighted out here. So we will know we are creating the ad for which particular page. And now we can create the ad. So there are multiple options which is like we can create a new ad or from an existing use an existing post or we can use a creative hub mockup as well. Okay. And then the format. What type of video ad are we creating? So Facebook gives us three options, which can be a single image or a video or a causal or a collection. So let's say we are doing a single image or a video ad, and now we start uploading the media, which is the video file, which we will be using out here. So in this manner, you can select your media file And then you can just go ahead and trim it if you want to, you can do that as well. You can have a look at how it is going to look like for your on different placements. If everything looks fine, we can check this out over here as well, how it is going to look like, as you can see. And then you can say, done. So now there are multiple options with this video file which we uploaded. So we can edit the VDO as well for various reasons. Like, for example, we can also go ahead and see we can use thumbnails over here if you want to use thumbnails, so we can use the thumbnail which we want to have for this particular at type in this specific way. Other than that, if you want to use captions, while we were speaking about talking about this in the last video that most of the time, it will be a great idea that when you're running a video ad, you have captions at the bottom coming up. So Facebook gives you two options over here. One is you can upload an SRT file, which will be a manual script, which you can upload and which you can use over here as a caption, which will come at the bottom of the video ad. Or else, Facebook's AI can generate the caption as well for us. So that option also you can select, which is quite an effective and powerful tool which they have built out, which can very effectively create the captions for us, and that can be used as well. So here we can go ahead and upload the SRT file if we want to, okay. In addition to this, if you want to trim the video in any way, you can see the one on one ratio as well, how it is going to look like. A better option is going to be the original one which we are using here. So these are all customizations which you can do out here. And once you have done the customization with the media file, which you uploaded here, then we move to the primary text option. So where Facebook will give you multiple suggestions, text suggestions from the previous ads which we have used. So you can make use of that. You can also in the same manner for headlines as well, we can create that as well. In this particular way, you can write your headlines, descriptions as well, which you can provide out here. Now, the idea is, as you see that we have a lot of information, which we can provide around we can use up 225 characters in the primary text. So it makes all the more sense that we are using that much information as much as we can. So this way, what is going to happen is, we are able to talk more, give more information about the business and higher chances of people clicking on our ad and then coming to our website. So we provide the primary text, the headline, descriptions, and then finally, you can go ahead and choose a call to action. So let's say we are looking for learn Me as the best option out here. Which you give. And then you can also give your final website URL where you want people to visit your website. So this is where people are going to land once they click on your ad, and they will be able to do business with you buy your product, take your services. You can give this apart from that, if you want to give the display link, Display link is going to be the link that is going to show up on the ad. So this is how it will show up on the ad so that people will know which website they are reaching. They're going to land on. These are all the details sides. Apart from that, you have language setting as well, so you can add your own translations or automatically translate your ad. So that option also you can switch it on. And then since this is going to be a conversion campaign, which we are building out for videos, so what will be suggested is that we are able to go ahead and use the tracking as well. So we can set up the tracking pixel as well, which you can put up out here, and then you can set up the campaign. So this way, guys, we will be able to build out a video ad campaign inside the Facebook Ads account. And then we can run this for increasing engagement, video views, and bring traffic to our website so that people can check out our product and services and do business with us. Hope this makes sense, and now you understand the whole process of how to set up a video views campaign inside the Facebook ans account. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 150. How To Create Lead Gen Campaign: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a lead gen campaign inside the Facebook cans account. So a leaden campaign is going to be one where you will be able to generate leads for businesses. So with the help of this campaign, guys, we run Facebook ads wherein people see our ads, and when they click on our ads, it takes them to a form where they can fill up their details and submit that information. So this helps to generate a lot of leads for businesses, and now the business sales team can contact those leads and offer their products and services. So that way, we're able to generate a lot of potential sales for the companies and businesses we are running ads for. So this turns out to be a very effective marketing strategy wherein we run such kind of campaigns to bring in more clients for the business, and that can generate revenue for them. So let's see, guys how we can build out this kind of a campaign inside the Facebook as account. So once we are inside the account, guys, we can start building out this campaign. So you have a campaign objective in Facebook, which is Leeds itself, so you can select that and we can go ahead and build out this campaign. This is going to be a manual campaign. So we're going to select that and we start building it out. So the first thing which you can do is you can give it a name specifically. In this manner. And then you can choose the campaign details remains the same, which is like it's a MI type is option and campaign objective is leads. We can leave the AB testing part and the campaign budget optimization as is because we don't want to make any changes to that. And then we can get into the at set level. Now at the AdSet level, you can start giving all the other details you can give a name to the AdSet. And now you can see, specifically, we are looking at the conversion as a instrntFm. So InstrntFm will be an option wherein people would be presented with a form or a lead form, which they can quickly fill and submit as a lead. So this is the most appropriate option which you should be selecting in a lead gen campaign. Then you have the Facebook page which we have selected out here for which we are doing it. The performance goal we are looking at is maximizing the number of leads. Obviously, here, the objective remains that we can generate as many leads as possible. Then we can also provide the cost per result goal, how much on generally speaking, we can spend to get one lead so we can provide that information. And then if you want, you can go ahead and provide the budget and you can schedule the campaign as in when you want to start off with it. Also at the aset level, we can do location targeting. So here you can do your location targeting where you want to run these ads specifically. So you have all the options. So you can select those options as well in this particular manner. As you can see. And beyond that, we can come to audience targeting. So if you want to do manual audience targeting, you can do that also by switching to original audience, where you will get the options of selecting demographics, gender, detailed targeting. All of that will be provided to you. So here you can choose your age category. Let's say you're choosing 18 to 60 years. Gender also, we can choose both gender. Let's say we are doing this elite and campaign for a car rental service, and we want to generate leads for them. So that way you can choose the demographics and detail targeting also can be done over here? So let's say we are looking at interest specifically, and we're looking at car rental. So now you can go ahead and choose the audiences which we are looking for out here in this particular manner. So once you have done your audience targeting, then we can look at placements if you want to use any manual placements where you want the ads to appear. Usually, it will be a good idea that we can leave it as advantage placements because with that, you get more reach. You ads are shown on multiple different placements across the Facebook network. These are all the details which we are filling up at an ad set level. And once you fill this up, then we can move to the ad level where we can go ahead and fill up all the details. So the first thing which you do here is you give a name to the ad, and then what we are looking at is we can choose the Facebook page as well, and we can choose the ad type. So let's say we are choosing a single image ad over here. Then we can go ahead and start building out the creative out here so we can edit the ad, the media and we can add some media. Let's say we're using this one. You can see in this manner, our ad creative will get uploaded and we can use that in our ad creation. Then we can fill up all the other details, which can be the primary text which we're looking for. Let's say it's a car rental service, so we are choosing in that particular manner, any headline which we want to give, we can provide here. I We can also give a description out here. So these are all the ad creation part which we're providing and what we are looking for a lead gen, so you can choose appropriate call to action in that same manner. So let's say we're looking at signing up. And here we now are going to create a form because this is what we are here for wherein we want to build up a form which can be presented to our audience and they can fill it up. So here you can build out the whole form. So now Facebook gives you multiple options, which is like more volume, higher intent, enrich creative. More volume means this will specifically focus on getting as many leads as possible. Higher intent will be a case where it will try to target the ads in such a manner that we're trying to get high quality leads. So a better option would be that we can start with more volume in the beginning where the focus is generating more leads, and later on, we can switch to a higher intent form. Apart from that, we give the intro. So in the intro, we can use the image which we have used in the ad itself or use any other image as well as possible. And then we can give the headline over here. You can also provide the additional details In this manner, you can give some greeting. And then we put in some questions which we want the details, the information which you want to collect from the users so which we can provide. So in this case, specifically, we can also mention what we are going to do with this information. In this manner. And then we can choose the type of information which you want to collect from your user. So we can choose email full name and phone number as well in this way. You would also have to provide the privacy policy page of your website in this form creation. So you can go to your website. Let's say this is our website, and we can go to the privacy policy page specifically, and we would have to provide that. As you can see, we are providing that over here. Once you provide that, okay, then we can go ahead and look at the message. So after filling up the form, what kind of message you want to showcase. So we can say thanks. You're all set. You can visit our website. So that information we can give. And then we can provide the website URL. If you're asking if you're directing them to our websites, URL, then you can give the website URL out there. So now, once the form is filled out and they get to this page, they have the option to view our website. So this way, we are creating the whole form out, as you can see, um, So once the form is created, this will be attached to the ad, and now people would be able to see the form right with the ad and they can click on it and fill up the information. So apart from this, you can also go ahead and set up the tracking in the sense that you would be tracking this as a conversion, so that pixel has to be set up over here as well. So these are all the information which we provide out here, and then we can click on Publish to submit the campaign for a review, and then it can start running. In this manner, guys, we are able to go ahead and create a lead gen campaign inside the Facebook Ans account for generating leads for different types of businesses so that they can quickly go ahead and provide their information which comes to the business, and now the business can contact them and offer their products and services. I hope this makes sense, and now you understand how to create a lead gen campaign inside the Facebook ans account. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 151. App Promotion Campaign: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a app promotion campaign inside the Facebook Ads account. So we can use Facebook Ads guys to promote our mobile app so that we can drive a lot of app downloads for our business. So with the help of this, we are able to show ads which when people click on it, they can install our mobile apps and they can do business with us. So for that purpose guys, we can run a campaign on Facebook. So to build out this kind of a campaign, we can start creating it from here where the campaign objective can be app promotion. Now, in this case, as you can see that we will be requiring people. We are driving optimization for app installs and app events. So you will have to also link your particular app with Facebook Ads account and the business manager, and then we can create such kind of a campaign. If you don't link the particular app with our Facebook ads and business manager, then this campaign will optimize for link clicks. So make sure we have done the linking so that it optimizes for app installs or app events. Once that is done, then we can create this campaign to start building it out. So there are two options for this. One can be an advantage plus app campaign, which will be an automated campaign where are some preset settings will be there, which we can use, and we can create the campaign much more easier way. The other option is manual app installs campaign. Wherein we will set up all the settings from scratch. So let's have a look at this. So when you start building out this kind of a campaign, you have to start off with the campaign level where you can name the campaign first. And then we can choose our campaign details, which is going to be the case wherein we are using the buying type as an option. Campaign objective is app promotion because we want to promote our app for app downloads. Other than that, we can also give a campaign spending limit, if we want to. We can also want if we want, we can switch on the IOS 14 plus campaign option or AB testing and campaign budget optimization, if you want to do it at this particular stage. Other than that, we can just save this and now we can go to the next part, which is going to be the asset level. In the asset level, we can name the AET and now we can attach our app over here. As you can see, wherever you have registered your app, the platforms, let's say Google Play or Appstore, we can choose that particular platform, and now you can search for your app in this particular manner and link it to the campaign to the ACET. Apart from that, we can also define the performance goals. So in this case, since we are looking for maximizing for app installs, we can choose the performance goal as that. And we can give if we want, we can give a cost per result goal as well, which is the average amount of money we would like to spend to get those installs. So initially, you can leave this as is later on once you start getting installations or downloads, then we can put this amount as well to control the cost. Once you do this, then we are coming to the budget and schedule level. So here you can define how much average daily budget can you spend on a per day basis for this campaign. And then we can give the start date end date for this campaign. Once you provide that, we can come to the audience controls where you can do location targeting. So here, you can go ahead and choose your locations in this particular manner. And you can also do your audience targeting out here. So again, Facebook gives you two options. One is going to be Advantage plus audience, which is a case wherein they will automatically find our audience and find relevant placements to show our ads on. Or else we can go ahead and switch to original audience as well, where we define the audience manually. So when we start manually doing audience targeting, so all these options gets open, which is age. So we can choose the age category in this particular way. We can also do gender targeting and demographics, interest and behavior targeting as well. So here we can choose our demographics and income sources as well in this particular manner, so that becomes our demographic targeting. And then if we want, we can also do interest based targeting or let's say behavior based targeting as well, which we can do out here. So once you've done your audience targeting guys, then we can move forward and we can go to the ad level, the creative level, and create the ad for this. So now you can see we are coming to this page where we can build out the ad. We can select our Facebook page first. And now we can go ahead and upload an image also. We can add a media file. So we can upload a lot of media file, whichever is relevant for us, we can go ahead and do that. As you can see, in this manner, the creatives will get made, and now you can use them out here. Once you provide the images which we are going to use, you can provide the primary text. So you can give the headlines, descriptions, in this particular way, you can also since it's an app download, which is happening, so we can keep the call to action as installed now. And since it's an app, so we can also go ahead and give a deep laying if we want to deep lings are going to be specific sections of the app where you want people to land. So that can be used for app events, particularly. Now, apart from that, you can also specify the language targeting and tracking which we have done so that we can track all the app downloads which happens from here. So these are all the details ties which we can give, and now you can see a preview of the ads, how they are going to look like, which we can use across Facebook placements. This is how it is going to come up. And when people click on these ads, they are taken to the Google Play Store, where they can install the app from there. This is how, guys, we are able to go ahead and create particularly a Facebook app promotion campaign, which we can make, and then we can use it for driving app downloads for our businesses. I hope this makes sense, and you understand the complete process of how to build out this campaign. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 152. Brand Awareness Campaign: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a brand awareness campaign inside the Facebook Ads account. So once we log into our account, guys, we can start building out this campaign, and we can choose the campaign objective as awareness. So with this, as you can see, you can optimize for reach, which is like reaching a lot of users across the Facebook network. We can also do it for brand awareness, which is where we try to show our ads to a lot of people to make them aware about a brand we can also optimize this campaign for video views so that we can get a lot of views on our video ads, and then we can also do it for store location awareness, where we want to make people aware about our physical store location. So now we can start building this campaign out, guys. So in this, the first thing which we do is we name the campaign and then we can go ahead and provide all the other details. Like, as we can see out here, right now, what we can provide is also the campaign details, which is like the buying type is option. Okay, objective remains as awareness. If you want at the campaign level, you can switch on the AB test, which is going Uh, the Facebook algorithm will test different ad performance, test various versions and different images to find the best options to select and use them in the ads, which we can do. Or else you can also do Advantage campaign budget, which is basically a case wherein you can set a budget at a campaign level, which can be utilized across assets. So depending on how ads perform in different assets, the budget will be utilized according to that. So we can set up the campaign level or campaign budget optimization from here. Next, when we come to the next level, which is going to be at set level. So here, you can go ahead and name the set and then choose the performance goal. Since this campaign which we are building out is for brand awareness, so we can choose that kind of objective. So we can say maximize number of impressions, which basically means we want to see a high number of being shown impressions being the highest. In addition to that, you can also do a bit control, which is basically we can go ahead and aim to spend the entire budget. Okay, so we can put a bid control as well, which will control the bid for us while the ad goes into the auction. You also have options over here for dynamic creative. If you want to use dynamic creative, the Facebook algorithm will create the ads of different types which we can use from here. And then we can give the budget as well and schedule it as well as per our requirement. Here we can give a daily budget, which is going to be an average amount, which we would like to spend on this campaign on a per day basis, or we can choose a lifetime budget as well, which is basically a lump sum amount which will be invested into this campaign during the tenure of the campaign. So as per your requirement, you can set the type of budget, and you can schedule the campaign as well from here, where you can give a start date end date. Also, as you can see, we also have other options like audience control. So here you can do your location targeting. So you can choose your locations in this particular manner. Right. Okay. And then what you can do is you also get the option for audience targeting. So Facebook gives you two options. One is Advantage plus audience, which is basically the Facebook's technology or algorithm automatically finds our audience and tries to target our ads on different placements across the Facebook network. Addition to that, we also have options for other targeting which we can do, which can be around, let's say we want to use any custom audiences or look alike audience, you can choose from here or any audience which we have created, audience coming from our websites. They also you can target from here. In addition to that, you have age targeting, gender targeting, detail targeting, which is Facebook's data, core audiences, which you can target from here. So let's say for now, I'm using a custom audience over here, which we can target. So once you set your audience targeting, then we can move forward and we can go to the next level. So placements. Again, here is going to be two options, which we can use the advantage placements, which is where the Facebook algorithm will decide which placements will be best for our ads to appear on. That is one, or else we can go to placement controls, and we can manually also go ahead and choose manual placements where we would like to show your ad. Ads can appear across Facebook Instagram Messenger, all those options will be presented to you. So you can choose Facebook Instagram Messenger, audience network, where if you want, you can select and show your ads. So here you can manually select your placements. So these are all the options which you will get at an Adset level guys. And once we fill up all this information, now, as you can see, we are coming to the ad level where we can create the ad creative, and we can also go ahead and choose the Facebook page for which we are creating this. And we can create the ad. We can choose the format, whether we want a single image or a video ad or a carusal or a collection. So we can decide the type of ad which we want. And then we can go ahead and upload the media. We can upload the particular files which we want to choose out here specifically in this particular way. As you can see. Then we can go ahead and provide all the other parts of the ad, which is going to be the primary text. We can give the headline over here as well. And you can give a description as well. So usually descriptions are something which might not appear that much on the ad, so this is something which we don't provide all the time. So these are all the details which you will provide. Now you can see a preview of all the ads placements, how they are going to look like. So this is how the ad will get created and will be placed across the Facebook network. Once the ad is built out, we can give the landing page out here. Which is going to appear on the ad as well, as you can see in the preview. Okay. And then we can also have the tracking option, which is not needed for here because we are just looking for awareness purposes. We are creating the campaign. So this will focus only on branding, trying to run the ad on multiple placements across the Facebook network, so a lot of people get to see our ads, and if they're interested, they might click and check out our product and brand. So these are all the details, guys, which we fill up at the ad level. And once you fill this up, you can publish the campaign. This campaign will now go for a checking, and once Facebook approves our ad, then the campaign can go live. I hope this makes sense, and now you understand the whole process of how we are building out awareness campaign inside the Facebook ans account. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 153. Website Traffic Campaign: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a website traffic campaign inside the Facebook Cats account. So once we log into the account, guys, we can start building out the campaign from here. And we can build a traffic campaign. Now, as you can see, a traffic campaign will optimize for multiple things we can do it for link clicks, which is like we're trying to drive traffic for generating a lot of clicks on the ad, which we created so that people can reach the particular. They can click on the ad and get some traffic. We can do it for landing page views as well, which is a case where we optimize for making people click on the ad and visit our page. You can also do this for driving traffic to Messenger and Whatsapp. We can also use this campaign for generating business phone calls. Also, this campaign can be used for generating visits to our Instagram profile. So these are all the options guys for which we can optimize this campaign. We can start building out the campaign. Facebook gives us two options. One is tailored web traffic campaign, which is an automated option wherein all the preset settings are used, like Advantage plus placements, highest volume bidding strategy are used to build out the campaign very seamlessly. The other option is manual traffic campaign where we provide all the details from scratch. So here guys, we can use manual traffic campaign and we can start building this out. The first thing which we do is we provide the name of the campaign, and then we can choose the campaign details. So here in the campaign details, we're looking at the buying type and the campaign objective remains as traffic. You can also go ahead and use the AB test option to help improve ad performance test variations with different images. So the Facebook algorithm will try out different types of images, text and audiences to create various types of ads and see which ones works best for the campaign. Other than that, you can also make use of Advantage campaign budget, which is basically a setting where you can allocate budget at a campaign level so that it can be used across all the assets in the campaign. So now if you have certain ads which are working really well, then the budget can be more focused on that ad compared to the other ads in the assets. So that way, you can set a budget at a campaign level here. When you move to the next part, guys, we are coming to the asset level where you can first name the adset and now you decide what kind of conversion action you want. So since this is a website traffic campaign, we can look at website as we want to send the traffic to the website. So we can choose that, and then we choose our performance goal. So what are we basically optimizing this for? So Facebook gives us multiple options like first is maximize number of landing page views, which is basically a case wherein we try to show the ads to users who are more chances of clicking on the ad and visiting our website, our landing page. The second option is maximize number of link clicks, which is going to focus on targeting our ads in such a manner that it will try to get a lot of clicks on the ad. The other options which you have here is maximize daily unique reach. So we can try to get unique reaches as much as we can on a daily basis. And the other option is maximize number of impressions. So where the Facebook algorithm, we optimize the ads to run so that we get maximum number of impressions possible. So if I'm specifically looking for website traffic, then we can look at maximized number of landing pages, and along with that we can also provide the cost per result goal. We can set an average cost, which we would like to pay for every landing page view which we are getting. So we can set out here. Then it also gives us the option to select dynamic creative wherein the Facebook algorithm will provide creative elements like images and headlines, and they will create various combinations and create various ads for us. The other option is at an asset level also, you can set budget and schedule. So you can give a daily budget to the asset, which will be a fixed budget for the asset which will be used, or you can use a lifetime budget as well, which is the total money which will be used in this campaign. The daily budget is going to be an average budget, so Facebook will optimize your budget as per the ads performance, and then we can schedule the campaign as well. We can give a start date and date to it. As you can see, we also get the option for audience control, so where you can do your location targeting, you can choose your location in this particular manner. And then we have the option for Advantage plus audience, which is where the Facebook algorithm will automatically figure out the best placements where our ads can be shown, audiences which will be targeted. Okay? So it will automatically find the audiences or else we can also do custom audiences, if need be, if we have any custom audiences, look alike audiences. Okay, we can choose them as well and we can use them in the campaign. In addition to that, Facebook itself has their own audiences in detailed targeting where you can choose any type of audiences out here. So once you define your audiences, whom you are going to target, then you also have placements. So in placements, again, there are two options, Advantage placements, which is an automated version, where Facebook's algorithm will decide the placements where they would like to show your ads to generate maximum traffic. The other option is you can manually also go ahead and choose the placements which you can do out here. There are various options which Facebook gives us the manual options, which has Facebook, Instagram, messenger, and audience network, where you can see these are all the placements where our ads can appear. So you can now select and customize this as well as per your requirement. So once you decide your placements, then now we are going to the ad level where you can name the ad which you are planning to create, you select your page as well. And now you can go ahead and create the ad over here. So we are going to create different formats there, which Facebook gives you, like a flexible or carusal collection, single image or video, so we can choose out of these. And then we upload our media. So here, you can upload your media file as you can see, in this manner, we can upload the media file, and then we provide our primary text. In this manner, you can write your headlines and descriptions, if you want to give, you can give descriptions as well as per your requirement. Once you provide the text here guys, then we can go ahead and look at the destination URL or the website URL. Um, we can provide that. You can see in this particular manner it will appear. We can also go ahead and do the tracking over here. Okay. So since this is where we are looking for website traffic, so we just want to focus on that, the Facebook algorithm will optimize the campaign only to generate traffic, bringing people to our website page and making them check out our page. So these are all the details which we are going to fill in. If you see the preview, you can see how the ads will look like once they start running on different placements across the Facebook network. So after you fill up all these details, now, you can go ahead and publish this campaign. So this is becoming a website traffic campaign, which we have created now, which will now go for a checking, and once Facebook approves it, then the campaign can go live. I hope this makes sense, and now you understand how we build a Facebook traffic campaign inside the account. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 154. Online Sales Campaign: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a online sales campaign inside the Facebook Ads account. So once we log into our account, guys, we can start building out a new campaign. As you can see, we have a campaign objective called sales, which will help us to optimize for conversions, which is basically action taken by the user on the website, which can be a purchase, which can be filling up a form. It can be signing up for a newsletter or downloading an app. Then we can also do it for catalog sales where we can make people to buy products or services from our Catalog, primarily. Then you can also generate purchases through Messenger, Instagram, and Whatsapp, and you can also specifically, you can get people to be interested in your business to call. So these are all the options for which we can optimize this campaign. So let's see this how we can build this out. So for creating this campaign, Facebook gives you two options. One is Advantage plus shopping campaign, which is an automated version where we use some preset settings, which includes automatic placements, lowest cost bid strategy, which we can use here and simply build out the campaign. The other option is manual sales campaign, which can be a manual campaign, which we are creating out here. So let's have a look at this. So once we start building out this campaign, so the first thing which you do is we provide the name of the campaign, and then we can choose our campaign details like buying type option. Campaign objective will be sales here. We can also use a catalog, like we were talking about earlier, if you want to want people to buy products from your catalog, we can link that out here. Also, Facebook gives you the option for AV test. So if you want them to improve the ad performance and test versions with different images and text, then we can switch this option on as well. Apart from that, we have advantage campaign budget where we can set a budget at a campaign level so that it can be utilized across assets. Whichever assets ads are performing really well, that particular ad gets more share of the campaign budget. So that way, we can set up a budget at a campaign level. In addition to this, when we move forward, now we are coming to the asset level where you first name the asset, and then you decide the conversion location, whether you want it on a website, app, website, and app together, or any other options. So let's say we are looking for online sales on our website, so we can choose the first option. And then choose our performance goal. So what exactly are we optimizing for? So here, again, Facebook gives you multiple options. One is maximize number of conversions, which is basically focusing on how we can generate as many sales or actions being taken on the website. The other option can be maximize value of conversion, which is where the Facebook algorithm focuses on generating higher value purchases. The other goals which you get is you can maximize for landing page views or link clicks or Unique Reach and impressions. So these are other options which you can also consider. Now that we objective is online sales, the more relevant options would be to focus on conversions or conversion value once you set this up, then we can set up the conversion as well. The metapixel should be tracking properly in this particular case for the campaign to run properly. You can also give a cost per result goal, which is the average amount of money you would like to spend on each conversion. So this way, we can control the spend on every conversion which is happening. You also get the option for dynamic creative. If you switch this on, then Facebook ads algorithm will automatically create different types of ads, combinations they will generate and create various options, add creatives for us. So at the adset level as well, we can set a budget guys. We can give a daily budget, which can be an average amount of money which you are willing to spend on the campaign on a per day basis, or you can give a lifetime budget. A lifetime budget will be the total money which you want to spend on the campaign for the total tenure of the campaign. Then you can schedule the campaigns. You can give a start date end date over here, and then we come to audience control where you can do location targeting. So in location targeting, there are various options, so you can go ahead and choose different options as well in this particular manner. And target those locations where you would like to show your ads. In addition to that, we have Advantage plus audience targeting, which is an automated option, so wherein the Facebook algorithm decides automatically what type of audience to target your ads to. So here we don't provide any audience targeting as such. However, you have the option if you want to manual audience targeting, you can use original audiences. And in this case, you will get the option to do that. So you can do custom audiences. Let's say you have some custom audience which you have collected over a period of time. Let's say I have people who visited your website or your Facebook page. So you have a data of custom audiences from there, so you can use them as well. In addition, if you want to use Facebook's audiences, that option you will also get where you can do age targeting, gender targeting, and detail targeting from here. In this manner, you can select your categories. Once your targetings are done, audience targeting is done, then we can come to placements where again, Facebook gives you two options. One is Advantage plus placements, which is where the Facebook algorithm decides which placements will be best where your ads should be shown. Other option is manual placements where we can choose our placements ourselves. So the placements can be across Facebook, Instagram, Audience Network, and Messenger. So here you get multiple options, as you can see, and now you can select which ones you want, which ones you don't want. Like this, you can customize your placements and then let the ads run on them. So once you do your placement targeting this way, guys, then we can go to the next part, which is going to be the ad creation part for this campaign. And now you can first go ahead and link your Facebook page and choose the ad set up. Let's say we are creating we're doing a manual upload of a single image or a video ad. So here, you can choose the ad creative specifically. So ideally, you can select in this particular manner. Once you have your ad creative applied, now you can put the other information like primary text which you can give. You can give some headline. And you can give some description as well. You can also choose appropriate call to action button as well, which would be best for your business in this particular manner, and you can give your website. So now the ad has been created. Now this is going to be online sales. So make sure your tracking is set up properly. Facebook Pixel has been set up so that we can track the sales once this campaign goes live, and it's targeting users across the Facebook network. So once the ads are created, you can see a preview of the ad how they are going to look like across various Facebook placements. And then you can go ahead and publish this campaign. Publishing the campaign would mean that it is going to go ahead and go for a checking. And once Facebook approves your ad, then the campaign can go live. So this way, guys, we go ahead and build out online sales campaign inside the Facebook ads account. I hope this makes sense and you understand the complete process of how to build out such a campaign. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 155. Facebook Ads Strategy - 1: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads strategy. So once you start running Facebook ads, it's very important for us to have a very strong strategy of how we are running our ads in this account. So what we understand of Facebook ads is the major what we are focusing on here is on AB testing of ads. We have to make sure that we are testing out different variations of ads and figuring out which are our winning ads in the account and then utilizing them running similar kinds of ads more into the account. And that is how we can make sure that we are able to generate better sales and output out of. So for that, we have to build out a particular strategy which we can have in place. So a simple strategy which you can have over here is we can build out a campaign, let's say, a conversion campaign, which can have one asset. Let's call it a winner asset, and in which we are not going to put any ads for the time being. Then what we do is in this, we are going to create a duplicate of this winner asset and create a dynamic creative ad over there. Okay, and let it run as is. So now we will have two asets created in the campaign. The first aset is a winner aset with no ads, and then there will be a second a set which will have a dynamic creative. And then we can do that with another third ad set as well, where we build out another dynamic creative ad in it. Now what we do is we let these ads to run for a good amount of time, and then we come back and see how they have performed. Based on the performance of the ads, let's say we identify a couple of winner ads out of it, which we now put it at in the winner adset which we had created. So this way, what we are doing is we are testing different types of ads in different adsets and then identifying the winning ads out of it and keeping them aside in a dedicated separate asset in the campaign. And we can have a separate budget for them. So this way, we start collecting winner assets in a specific asset, and we focus on that by giving it a separate budget. So let's see this guys. We're going to see it in three different phases. The first phase right now, what we're going to focus on is creating a campaign with a winner asset in it. So let's see how that we can create. So once we are inside the account, we can start building out a campaign. Let's say it's a sales campaign, which we are creating a manual campaign out here. And let's call it a Facebook strategy, ad strategy campaign. In which we are going to choose all the details over here as given out here. And then we can go next and give this a particular name. Let's say this is the winner at set which we are creating. And we can give all the details. We can set the cost per result. Okay, we can give the budget for the campaign. Okay, any audience targeting we want to do, we can do that audience targeting as well out here and give placements as required. Okay. And now we don't create the ad. In this part where we are coming to the ad part, you can see that in this campaign right now there is only one winner one at set, which has this ad. So what we are going to do is we are going to leave it as is and publish. So now if you see if we go back, so this is the Facebook ad strategy campaign which we have created, and if I go inside this, it will have the particular one, which we have out here. Let's remove this one, which we see. So we just have the winner one, and if we go inside, we have this ad, which also we don't require right now because the winner at set should not have any ad at this moment. So this becomes our simple campaign which has a winner at set in it, which has low ads into it. So now after this, what we are going to do is we are going to create another adset in the same campaign, okay, which will have a dynamic creative ad in it, o and we'll do audience targeting on it and let that ad run for a certain period. So now, again, Facebook says that the good idea is that every adset should have at least three creatives. Now, these three creatives can be three image ads or they can be three video ads which we can consider. Then we let those three creatives run simultaneously, and then we come back and see which ones were the best one which worked out. The best one then we move it to the winner aet which we have created right now. I hope this makes sense. Everyone is able to understand. In the next video, what we're going to do is we're going to look at creating another aet with a dynamic creative ad in it, and we'll create three creatives over there and let it run for certain period. Thank you so much, guys, for being with me so far, and I will see you in the next video. 156. Facebook Ads Strategy - 2: Hi, guys. Welcome to this session. In this session, we're going to see the Facebook ad strategy, which we were discussing in the last video. So if you remember, we spoke about the case that we can apply a new strategy wherein we can build out a campaign inside the Facebook ads account, which can have one adset which is like a winner asset which we create with no ad in it. Then what we are going to do right now is we're going to create a duplicate of that adset in which we are going to create dynamic creatives and apply a 322 strategy on it. So let's have a look at this guys. So once we are inside the account, you can go inside the campaign and as you can see, right now, there is only one adset which is the winner ad set, which does not have any ads in it. So we're going to create a duplicate of this. So now the duplicate has been created, we can name it, let's say, DCT one. And in this, specifically, what we are going to do is we're going to switch on dynamic creative, which is going to provide creative elements such as images, headlines, Google Facebook algorithm will automatically go ahead and generate various combinations and create these ad creatives for us. And also specify the budget and schedule when this will start. We can provide the audiences targeting as well, location, targeting out here, placements. All of these can be provided, which will be same as the winner aset which we had built. Now in this ad set, we are going to create the ad. So the ad which we are going to create, what Facebook suggests is that the ads, the headset should contain at least three creatives. So it can be either three video creatives or image creatives, which we can have. So now what you can do is we can select the single image video o, and we can select images out here as you can see, okay? And from here, we can select our images in this particular manner. Once you apply add the images, you can also switch on the optimized creative for each person. This will again try to the Facebook algorithm will target users based on their behavior and the type of ads they will be more relevant to. So now we apply the specific strategy, which is going to be that we have three creatives uploaded. Now, along with that, we add two primary text and two headlines. So here we are going to add two primary text in this particular manner. Then we also give two headlines in this particular way. We have provided the information out here. Apart from that, if you want, you can absolutely go ahead and choose you can give the website URL also out here. A. Which can be seen in this particular manner. So now the creative has been created, and we have given the three images with two headlines and two primary text over here. So this becomes our specific BCT one, another creative which we have created. I hope this makes sense so far, able to understand the strategy which we are trying to apply here. So we'll see in the next video how we move forward with this and how we do our testing and to compare and then figure out which are the best winning ads which we have got out of the ads performance. Thank you so much, guys, for listening into this session, and I will see you in the next video. And 157. Facebook Ads Strategy - 3: Hi, guys. Welcome to this session. So in this session, we're going to see the creative which we created in the last video, which was the ad creative which we had done in the campaign. So we had gone ahead and built out a campaign with a winner adset and then we looked at in which we didn't have any ad. We created another adset in which we created dynamic creative, and now we're going to see how we can figure out the winning ads in that dynamic creative asset and then move it to the winner asset which we created before. So let's go inside the campaign guys. As you can see right now, if we go into the campaign which we built out, so it has now two assets. One is a winner aset which does not have any ads, and the other one is a DCT aset in which we created two ads over here. Okay. So now, imagine that after running these two ads, we figure out that ad number two has got better results in terms of clicks, impressions, conversions have been better. So what we want to do is we want to move this particular ad to our winner at set now. And then what we can do going forward is we can build out another ast, another creative, and we can test that as well and see if we can find any winning ads from there also. And we keep moving them to the winner at set and we run it separately. So let's have a look at this guys, how we can move this ad specifically into the winner at set. So once you go inside the campaign, you can see right now there is a winner at set over here which does not have any ads. However, the DCT one has two ads over here. We figured out that the second ad has done really well. So what we can do is we can make a copy of it. We can copy the whole thing. Once you copy the ad, now we can go to the winner ad set over here and we can paste. So this way, what is happening is the second ad is getting pasted in the winner at set over here, and you can name it in this particular manner. So we have moved it to the winner aset now. And simultaneously, what we are going to do is we're going to remove this from the other asset because we don't want to have duplicate ads. So here you can come and you can delete. So this way, now we have moved the winning ad to the winner asset, and now we can keep testing in this particular manner where in the other assets, we keep on adding new advertisements, new ad copies, and we make variations of it. We can improve the images, videos, we can improve the possibly targetings as well at an asset level. And then whichever ads perform really well, we can move them to the winner asset which we have created. I hope this makes sense, and now you understand the strategy which we can use to test or do AV testing of ads in Facebook Ads campaign and how we can identify better winning ads for our business and make them run separately in a dedicated asset. I hope this makes sense. Thank you so much, guys, for listening into this session, and I will see you in the next video. 158. Meta Business Suite: Hi, guys. Welcome to this session. In this session, we're going to talk about the Meta Business suite, which we can create out here. So Meta Business Suite is basically like an umbrella account which we can open, which can help us to manage all our business activities across Facebook, Instagram, and Messenger. So let's say we have multiple clients and we are running a Facebook ads agency, and we have multiple Facebook ads accounts, pages and Instagram accounts to manage. All those can be connected to one Facebook business suite. From one place, we will be able to manage them, run those campaigns, manage the pages as well, and run messengers as well for our businesses. So this really helps us to handle multiple accounts and makes the work far more easier and organized. So let's see guys how we can open this account. So we can go to the website, which is the Meta Business Suite website over here, and we can sign up and open an account. We don't need to pay anything for this once the account is created, Uh, we will be able to go ahead and create the business manager as well, which will help us to run and manage Facebook ads accounts from there. So just to see how it looks like from within. So this is how a meta Business suite will look like the homepage where you will be able to manage multiple accounts, Instagram pages, as you can see out here. In addition to it, if you want to manage multiple Facebook ads accounts, then we can go to the business manager on the left panel. And over here, you will be able to link the Facebook Ads accounts which you want to manage from here. You can do that. And then you will be able to see all the Facebook ads accounts in one place. You can go to any account you want and you can create campaigns, ad sets, ads, so you can optimize the campaigns as well from one specific login. So as you can see here, we are able to add ad account as we want, or we can request an access to an Ad account or we can create a new ad account as well for our clients. So once you add a particular ad account, you just need to provide the ad account ID of the client Facebook ads account and you can link it to your business manager account. So to find the account ID, you can see this is the account ID guys, which we need to provide of the client. So you can ask the client to provide this particular account ID, which we can put out here and we are able to link this Facebook Ads account to our business manager. And once that is done, we are very easily able to manage these accounts from this particular business suite. I hope this makes sense, and now you understand what is the purpose of Meta Business Suite, what it can do. So these are all the specifications. As you can see, you are able to do multiple things across for let's say you want to post content across Facebook and Instagram. You want to create the ads, track what kind of insights you're getting. All that information can be provided from the Meta Business Suite website. I hope this makes sense, and now you understand the whole use case of this particular tool provided by Facebook. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 159. Facebook Ad Policies: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ad policies. So Facebook has built out some ad policies as well to safeguard their users experience. So these policies are made out so that people can understand advertisers can understand that what kind of businesses can be advertised through Facebook ads and what can't be. So these are certain guidelines and policies built out by Facebook, which basically tells us what type of advertising is possible on the Facebook network. So there are various policies, guys, which you can find over here, which you can go through. They have built out a resource material which you can read through to understand what are the policies under Facebook ads, which you need to follow. So in order to access this, when you go on and you search for Facebook ads policy, you will come to their resource over here. So this is the advertising policies resource created by Facebook Qs. So you can see, these are all the topics on which they are checking our ads specifically. So there is an ad review process wherein once you create your ad, it goes through a checking process or a review process where through their algorithm, through programming, Facebook checks our ads based on their policies which they have applied. So here, specifically the review process happens. If the ad is approved, then it can run on the Facebook network. Otherwise, they will send out an email saying that the ad has been disapproved and we will have to make some changes, corrections in it, and then we can resubmit the ad for a review again. Apart from this, there are certain specific type of content which Facebook does not allow to advertise, which falls under prohibited content. So illegal products and services, discriminatory practices. These are certain topics on which Facebook will not allow us to advertise. You can see the topics over here, tobacco, unsafe substances, weapons, adult products, adult content, third party infringement. So there are various topics under prohibited content as well, which you would not be able to advertise with in Facebook. Apart from that, if you go to restricted content, in restricted content, there are topics or businesses related to alcohol, dating, online gaming, promotion of online pharmacies. These are certain types subscription services. These are certain topics on which Facebook will not allow to advertise on their network. Also, when we look at video ads, certain things in video ads like disruptive content or entertainment related restrictions wherein we are using depicting certain ptent related to drugs and alcohol use, or adult ptent profanity, violence, and go is something which Facebook will really look at very closely and they will not allow such ads to run. Apart from this, if you come into targeting, then again, there are certain things related to targeting like relevance, accuracy, related landing pages. This is something which Facebook will very closely watch and see if it follows their policies or not. Then lead ads related to lead gen businesses when you're running. So then there are different types of information like account numbers, criminal history, financial information. These are certain things which would need prior permission. With that only, we can ask for such information. So these are certain things which Google, which Facebook will again look at. Also, if you look at brand assets, you can use brand assets, brand endorsement, brand usage in ads. There are certain things we have to be careful about because Facebook will have specific rules and policies around these as well. Also, we have policies around data usage restrictions. So what kind of data are we collecting of the user is also what Facebook is looking at very carefully. So these are certain things which you should be knowing about with respect to running ads on Facebook policies because this would really help you to understand what you can advertise on their network and not. Also, when you're speaking to clients and they have certain products and services which they want to advertise, so you can tell them clearly what all things will be possible within the Facebook Ads network and what will not be. So that is why knowing about the Facebook ads policies becomes very critical. I hope this makes sense, and you understand all the advertising policies of Facebook now. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 160. Banned Ads/Accounts: Hi, guys. Welcome to this session. In this session, we're going to talk about banned ad situations which can happen with Facebook ads. So as we understand that Facebook ads can get banned for various reasons. So Facebook looks at our business very stringently, meticulously to understand what we are trying to advertise and based on which they can take such decisions. And you might see a lot of situations wherein our accounts get banned by Facebook. So there can be some specific reasons behind this for Facebook to do so. So the main reasons for banning the Facebook ads accounts can be violating content, evading enforcement, account authenticity. Okay, we're looking at violating networks or unusual activity. So to understand what these are specifically, Facebook has built out a resource, which is their advertising restrictions page on which we can understand and get to know what could be the main reasons behind all of this. So this advertising restrictions happens on Facebook, on our meta business account. It can happen on our ads account, the page account, and on the user account as well. There can be situations where our page has been banned by Facebook, however, the ad account is still running. There can be multiple different scenarios like that. So to understand what are the main reasons, the first is violating content. Violating content will be a scenario wherein Facebook goes ahead and sees that advertiser runs at content that severely or repetitively violates their policies. So if that is happening, then in that case, Facebook will not let you run such ads on their network. That is one option. The other option is going to be evading enforcement, which is basically a case where Facebook is able to identify that you are trying to create new ad accounts or business assets to enable running advertising, and you're trying to violate their policies. Okay, you're trying to running the same or similar policy violating ads across multiple business assets. So such kind of things, Facebook will not tolerate, and they would go ahead and shut our account down. And then comes account authenticity. So in account authenticity, Facebook is looking at a case wherein there's a use of inauthentic user accounts to set up a page ad account or business account happens to run ads on Facebook. So a lot of times people can use unethical ways to run their accounts, and that gets checked by Facebook under account authenticity and due to which they can go ahead and bands our accounts. And then violation of networks. Violation of networks is going to be a case wherein advertisers, they don't manage business assets that are connected to other abusive businesses. So let's say there are a lot of businesses for which Facebook does not allow you to advertise, alcohol, ammunitions. So for such businesses, if you're trying to manage business assets, then also Facebook can go ahead and stop our account, ban our accounts. In addition to this, there can be some unusual activities for which as well, Facebook can banner accounts, which can be if the account gets hacked. Since such a situation, it can happen. So when such things happen, we can appeal to the Facebook team regarding this, and the account will then go into review. And once Facebook reviews your application and understands that it is not a genuine reason, then there are possibilities that your account can get unsuspended and reactivated. Let's see this guys, how we can do this. So once your account is banned by Facebook, you can go specifically to the Business Support home. And in Business Support home, we can go to account review where you will be getting a message from Facebook, mentioning that your account has been banned right now, and they will give you an option for account review on the right hand side. You can click on account Review. You can provide all the details. You can explain what your business is all about, and then raise that appeal with them. Once the appeal is raised, the Facebook team will review it, and if they find everything is fine, they can go ahead and unsuspend your Facebook ans account. So this will be the process, guys, how we can reinstate a Facebook answer account, which was banned by them. I hope this makes sense, and now you understand this situation of Facebook ads being banned by them for various reasons. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 161. Tailored Web Traffic Campaign: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a tailored web traffic campaign inside the Facebook Ads account. So tailored web traffic campaigns are going to be another option which we have when we are building out campaigns, which will be where preset settings are given, and we are able to build out these campaigns very quickly. So with some predefined settings which are there, like Advantage plus placements and creatives, we can quickly build out such campaigns and we can get our ads running. Let's have a look at this guys how practically we can do this. So once you start building out a new campaign, let's say we're doing a traffic campaign, Facebook gives us this option, which is a tailored web traffic campaign. So here you will get some preset settings, which will include advantage plus placements, and you can use the highest volume bid strategy, which will try to get as many clicks as possible on our ads to get us traffic. So you can select this. Now in this campaign type, you will see that we are going to give all the details regarding the campaign, audience targeting, all of that we are going to do. However, we don't need to build out any assets. We we go ahead and provide the campaign details and we straightaway get into the ad creation part. And that is how we can create this campaign very quickly. So let's see this guys. Once you start building out a campaign, the first thing which you can do is you can go ahead and give a name to this campaign. And then you can do AB testing. If you want to switch this on, you can do that, which will basically help to improve the ad performance test versions with different images that could be possible out here. We can give a campaign level budget or a lifetime budget out here as well. Okay. And then we can schedule the campaign by giving the start date ended. In addition to that, we also have audience targeting here. So wherein it will automatically use the Advantage plus audiences, which is out here, which we can use from. In addition, we also have custom audiences. So if you have any saved audiences which you are using right now, we can make use of that as well, like any look alike audience or custom audience from your website or Facebook page which you have collected over a period of time, that can also be used in this campaign in this manner. Then we get into location targeting, which is going to be the geographical location targeting. So you can target your cities in this particular manner. You can select and we can do our gender and age targeting as well as given in this particular area. So you can do your men, women targeting as well. Also, Facebook allows you to do your detailed targeting, which is around demographics, interest and behaviors. So let's say if you are doing some interest targeting, so you can select your categories in this particular manner. Once you have done all of this, then we are coming straight away to the ad creative part where you can give your Facebook page. You can go ahead and choose what type of ad would you be creating ad format. So let's say we are creating a single image or a video ad, and here we can upload our image in this particular manner. Once you provide your image, then we can go ahead and provide the text as well. In this way. And then we can give some description as well if we need. These are all the details which we're giving and we're creating our ad creative over here. Any call to action which you would like, which would be most appropriate, you can choose that also. The last thing which is needed for this is going to be the website URL, the landing page where people would land when they click on our at you can also give your tracking information out here, the website tracking, which will be the Facebook pixel, which will track our sales when people do business with us. Once they have landed on our website. So these are all the details which we fill up guys, and you can now see the preview of the ads which we have created now, okay, across various Facebook placements which will appear. So that now the ad has been created, you can just publish this campaign. So this is becoming a tailored web traffic campaign, which we have created now very quickly, and this can start running and show up on different placements across the Facebook network. I hope this makes sense, and now you understand what is tailored web traffic campaigns, how we can build it, and what is the use case of it. Thank you so much, guys, for listening into this session, and I will see you in the next video. 162. Tailored Leads Campaign: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a tailored leads campaign inside the Facebook Ads account. So tailored lead campaigns are going to be an automated type of campaign wherein some preset settings which Facebook provides, with the help of which we can build out a campaign very quickly. So with the help of this, you can create leads campaigns and then generate leads for your businesses. So let's have a look at this, guys. So you can start building out this campaign from here, guys, and we can choose leads over here. As you can see, so Facebook gives you two options. One is going to be a tailored leads campaign, which we can create, which will have some preset settings which we can use and we can build this out. The other option is a manual leads campaign where we give all the details manually. So let's have a look at this. So in a tailored leads campaign, we have to give all the information, starting from the name of the campaign first. And then we can choose the conversion location. So in this case, since we are looking for lead gen, so we can choose as instant forms as our conversion location, and we can choose our specific Facebook page as well for which we want to do this. So we can apply this as well. Let's say we are looking at this. And then we can give the budget of the campaign. So we can give a daily budget or a lifetime budget as per our requirement. Daily budget will be the average amount which we are willing to spend on the campaign on a per day basis. So Facebook will optimize our budget and charge us according to that. We can also give the scheduling of this campaign. That would be the start date end date of the campaign over here. In addition to that, we can also look at audiences. So here, Facebook helps you with Advantage plus audiences, which we can use or else we can define our audiences ourselves also. So wherein I can use the custom audiences or look alike audiences, which we have built through our Facebook page or through our website as well. So we can use all of that. Once you do your audience targeting, then we come to the location targeting where you can add your geographical locations in this particular manner. Now, once you add the location targeting, then we come to the other targetings which is going to be age. So you can specify the age category which you want to target and also the gender. In addition to this, we can also go ahead and look at categories from Facebook audiences, which Facebook provides in terms of demographics, interest, and behavior. So there are hundreds of categories which Facebook has created based on which you can select also in this specific manner. Once these details are filled in, then we can go ahead and go to the next part, which is where you are going to create the ad. So here, we can name the ad first. And we can start building out the ad by giving the Facebook page and choosing the type of format of the ad. Let's say we are creating a single image or a video ad out here, we can upload our media file from here is. In this particular way, we can upload our media file. Once that is filled in, then we can provide our primary text as well out here. We can also give appropriate sign up button, sign up call to action phrase, which we would like to use on the ad in this specific manner. And now comes the instrutFm. So this is where we are going to create the form which we will use to generate leads. So we can create the form from here, guys, where we can give it a nail and we can fill in all the details. So in this the form type, Facebook gives us three options. More volume means this is going to be a case wherein we are going to use the form that's going to help us fill up forms much more faster through mobile device. Higher intent will be a case wherein we're going to show the ads in such a manner where we are going to make sure that it is being filled by people who are really going to convert eventually. And then you have a rich creative also wherein we can add a lot of images and messaging can be done. So we can choose any of this option and then start building out our form. Okay? So the first is going to be background image, so we can choose that, and give a headline. In this particular manner. Then we can add the, the questions which we would like to ask our users, the information we would ask them to fill up. We can ask for that as well over here. We can choose the information, what kind of information we are trying to collect over here, so email, full name. Okay, we are looking for, let's say phone number. Okay. All these are the categories which we can ask for in the information in the form. We can also give a description which is going to let the people know about how this information will be used. This way, you can provide the description. Then finally, you can give the policy page. If you want to give a policy page of your business, which you can provide out here. Let's say this is the policy page which we are looking at a once you provide the page guys, then we can lastly give the message, which is the last message which will show to the users once they fill up the form. So it can say, thank you. You are all set. You can visit our website, and we can provide our website URL out here. So with this, our whole form gets created, as you can see on the right hand side. And we can add the custom question over here as well. You can add more information also in this particular manner, and this is how the whole form will get created. Once the form is created, guys, then we can go ahead and we can create the whole campaign. So this is going to be our LEADS campaign, which we've created, which is the tailored LEADS campaign, which we have built out, and now this can be used for generating leads for our businesses, and people would be able to see the ad with the form attached. They can click on the form, fill up the information, and submit their information, which will be used for the service which we want to provide them. I hope this makes sense, and now you understand how a tailored leads campaign gets created in the Facebook ads platform. Thank you so much, guys, for listening into this session, and I'll see you in the next video. 163. Commerce Manager: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook Ads Commerce Manager tool. So Commerce Manager tool is a particular central tool which you get in the Ads account, which basically helps us to sell our products online on Facebook and Instagram. With the help of this tool, you can set up the whole shop over here where you can add your products. You can advertise them with the help of Facebook ads and then generate business as well, revenue as well for your businesses. This can be really useful if you are a small shop or you have a ecommerce partner. You can make use of the Commerce manager tool with the help of which we can set up the whole system wherein we can go ahead and do this and sell our products and services to our customers. So in order to do this, the first thing which we do is we set up our Commerce manager by going through our Facebook business page, and we have the business manager account setup done over there, and we provide our payment processor. We install the payment processor over there so that we can do the e commerce with the clients. Then we go ahead and create our Facebook shop. So when we set up the shop, wherein we add all the details, we upload all our products, we upload the descriptions, pricing of the products, and we give the pricing as well so that those can be showcased in our shop on Facebook and Instagram, and people get to see it and then possibly purchase and buy it from us. The next thing which we do is we're adding products to the shop. So here, we're going to add all the specific details. So there are different ways of adding products. You can do it manually or you can do bulk upload through a data feed as well. So here we have to give all the specific details of the product, like the name of the product, the images of the product, pricing of the product. We can give the description of the product as well and the inventory details of it as well so that we have an idea about what is the stock of the product in the inventory. Once we add the products, then we can start managing the inventory over here and the orders which we get out of it. So when people see our products on our shop on Facebook and Instagram and they purchase, then we get all the details of the orders, the returns, all of that is being shared with us at the back end in the commerce manager too. So from here, we can manage that. We can go ahead and manage the orders and in returns which are happening. In addition to this, we can also connect our products to our ads, Thermtaads and we can run a lot of catalog ads, product catalog ads on Facebook and Instagram related to it, which can again help in generating more sales for us. So here we can do a lot of ad targeting. We can do remarketing, re targeting strategies which we can apply to bring back the people to our website and then buy our products. So this way, also, it can generate additional sales or revenue for us. Some of the best practices which we can make sure we are applying while we are using Commerce Manager is the images should be of high quality and the descriptions are very specific to the point. We can add a lot of prices, promotions, discounts in the ad, as well as much as we can. And regularly, we are updating the product information. If there are products which are getting out of stock, we are updating the details at the back end as well, related to also we have to be very effective in engaging with our customers through our comments and messages. So the more we are able to do so, the higher are the chances that the sales would happen and we are able to generate more revenue for our businesses. These are some of the resources, guys, which we can make use of in order to access Farmerce manager. So let me just show this to you as well. So the first thing which we can see out here is going to be the Commerce Manager tool. This is the website where we can come and we can open and sign up for Commerce Manager, and we can see all the details out here, how it basically runs. On the website as well, we can find Commerce manager if we go to all tools and we go to the end of it. We will be able to find the Commerce manager out here. So this is where we start the whole process from where we go ahead and add the account. We add our catalogs and we can add the catalog out here. So Facebook Meta will ask you specific details. What kind of catalog will be ecommerce, travel, property or auto related. So we can choose as per our business. And then give all the details, we want to upload the product information ourselves or do we want to connect it to any ecommerce partner? We can do that out here. And then we create the catalog out here in this particular manner. And then we move forward with the further information like adding the Pixel or SDK. We can add the data source as well. Wherever the products have been uploaded, if you want to upload it manually or through a data feed or through a partner platform integration like Shopify or Big Commerce, we can do that as well or through Meta pixel as well, we can do that. In addition to this, we also have the steps given of how to set up the shop on Facebook and Instagram, which we can follow out here. And then we can also go ahead and create a collection of our shops. So if we have a collection of products and we want to create a collection, and we want to show that in the shop, so we can follow these steps to build that out as well. In addition to this, finally, when we are advertising these products, we are going to use the catalog ads, ideally speaking. And here can be the steps which we can use for running these Advantage plus catalog ads on Facebook and Instagram. I hope this makes sense. You understand now how Commerce manager works and what will be the process to set it up to set up a shop on Facebook and Instagram so that we can promote our products and sell them through our metaps. Thank you so much guys for listening into this session, and I will see you in the next video. 164. Facebook Ads Automated Rules: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads automated rules. So automated rules is a feature which you get in Facebook Ads account, which we can also use to optimize our campaigns. So this is a kind of a feature wherein we can give certain conditions based on which we would want Facebook to take some actions on the campaign. So you will be able to define certain types of conditions over here, and when those conditions are met, that is when the Facebook Ads system will take those actions on our campaigns, ad sets and ads. So let's have a look at this guys, how we can very easily apply this on the campaigns. So once you log into your Facebook Ads account, will be able to create these rules from the rules option given at every level. So you can see here we can go to rules, and here we can create a new rule from here and manage current rules as well. So this feature is available at every level. So here we can create rules at a campaign level. Then at the assets level as well, you have the rules option. And then when we come to ads, there also, you will get the same option. Other than this, if you want to create rules, you can come to all tools, and over here as well, you can do it from automated rules option which we get out here. So let's have a look at this, guys, how we can create these rules. So once you are on this page, we can start creating new rules in the account. Okay? So let's have a look at this. So you can build out a custom rule as per your requirement, your conditions, what is important for your business, for your account, you can build out a rule, which we're going to see. Other than that, there are other options as well we'll look at, which is related to we can enable Advantage plus creative or we can reduce auction overlap, optimizing our ad creatives or reducing audience fragmentation. So let's have a look at custom rule first. So as we spoke in the custom rules segment, what we can do is we can build out rules for different levels. So let's say I'm creating a campaign rule right now, and I want this to apply on all active campaigns. So let's take a situation in which you would like to create a rule. Let's imagine that we are running a campaign with a specific budget which we have in mind, which we want to spend on that campaign. So I would like to create a rule wherein I would like to go ahead and pause a certain campaign once it reaches a specific spend. So what I would want from Facebook is that they monitor my campaign spend on a daily basis, and the moment it reaches that particular threshold, it should go ahead and turn off my campaigns. So that's the kind of a rule I want to create. By creating this, what we are doing is we are controlling our costs. We are making sure that we are not spending too much money on our campaigns. So you can build this by we're applying this on our all active campaigns, and the action is that we want to turn off the campaign. And here, guys, we are going to add the condition. So the condition would be that we want to have a spend. If the campaign reaches a certain spend, this action should be taken. So we choose that particular metric, and we can say that if the spend becomes equal to or greater than smaller than let's say it becomes greater than 1,000, then this particular condition should be applied. This action should be applied. So you can schedule it as well. Okay, so if you want to schedule it to run the rule continuously, you can do that, or you can do it daily at a particular time, or you can do a custom as well as per your requirement. And then we create this rule. So now this rule has been created, which will be active on all the campaigns. The objective is to turn off campaigns if the spend goes anything greater than 100. Another type of rule which we can create in custom rule would be related to assets. So let's look at that also. So let's say this is related to assets rule, and we want to apply this on all the active assets. And what we would want is we can do multiple things out here. As you can see, so you can turn on or turn off the assets, or you can adjust the budget as well. Okay? All that is possible. So let's say I want to create a rule wherein if a particular for a particular asset, we see that the conversions have been increasing, then that is a working asset for me, and I would like to increase the assets daily budget by a certain amount. In such a case, I can choose this. I can say increase daily budget, okay? And I can give the percentage or exact amount, how much I would like to increase it by. So let's say I would like to increase the particular amount or a percentage which we are choosing an amount over here, which we can say in this particular manner. Okay. And we can also give a maximum daily budget cap. So yes, I would like to increase the daily budget, but I would not like to go beyond a certain amount. So over here, I can give an upper limit as well to this. So now the condition is, this is going to be a working, a performing at set level, right? So the conditions will be that possibly we are getting decent results, okay? So let's say the results have been greater than five. Okay, that is one condition. Also, let's say another condition can be that we are looking at specific any particular let's say particular CTR or we are looking at other factors as well, which you can consider also, which you can consider here as well at the moment, and then you can apply those as well. So if these conditions are met, then we are saying that let's increase the daily budget of that asset by 500. So in this manner, we can build out and we can schedule it again as per our requirement, let's say continuously or a daily basis, you want to do it and then create the asset. Rule. So this is becoming another rule which we have created at at set level. The third one which we want to do here now is a ad level rule which we are creating, which will be applied on all the active ads. I would like to, let's say, I want to go ahead and turn off those ads which are not performing. Okay. Obviously, the ads which are not working out for us, not getting us those leads or sales should not be running furthermore because they will rather increase my spend. So I would like to a put a stop to that by pausing them or turning them off. So what I would like to do here is, again, I'm going to look at, let's say, results have been smaller than one, which means there have been hardly any conversions, which I'm looking Okay. Apart from that, I'm looking at, let's say the other metrics can be related to anything related to cost per mobile or offline conversions. Any other metrics which you want to look at, let's say CTR has been less than 1%, okay? So these are all going to be a low performance indicators, isn't it, right? So when these conditions are met with certain ads, such ads, I would not like to run any further, and I would like to turn them off completely. So this particular rule will do that for us. So now when these two conditions are met, it will identify those low performing ads automatically and turn them off. So now we have created the rules which we can create now at different levels, which can be a campaign ad sets or ad level. Other than this, now you have the other options which Facebook gives us, which is enable Advantage plus creative. Advantage plus creative is basically where you can switch this on. And what it will do is it the Facebook Ads algorithm system will go ahead and create and it will optimize your ad creative and improve the performance. Okay, they will try to make sure that the ad's performance increases over a period of time by creating various versions of the ad creative and running it on multiple different placements. So if you want this to work at the back end as well, then you can create this rule also. The other option is reduce option overlap. So this is a rule wherein we are trying to adjust your ad sets to stop them from competing with each other. So there can be situations wherein, let's say, because the assets have different types of audience targeting, there can be some audience overlap or option overlap which can happen. So in such cases, we would like to turn off the overlapping assets and increase budget of remaining assets. That is one option which you can you can just focus on turning off the overlapping asset so that your money is not getting spent on them. So this is another good rule which we can absolutely consider adding. Other than this, we also have optimize at creative, which is going to be a case wherein if you use the standard enhancements, this will basically set enhancements to optimize or at creatives. Different versions will be created, and that can run simultaneously. Facebook will automatically create those and run them with different text images which are being used out there, which will be running automatically at the back. And the last one is going to be reduce audience fragmentation. Wherein what we're doing is this rule will help the assets spend their budget more efficiently by combining their audiences. So any audience wherein we see that they will keep your best performing assets measured at the lowest CPA. Okay? They will turn off the other assets and consolidate their audiences and budgets into the asset, which is performing. So the ones which are performing, okay, they will be kept separate. And the ones which are not performing, their audiences will be clubbed together and put into the performing assets. So that is another type of rule which we can build out. So these are going to be all the different types of rules, guys, which we can build out and run at the back end. So this is like an automated optimization which Facebook is doing. Even when you are not working on the Facebook Ads account, yourself, these optimizations are running at the back end like a automated system, and it is making those changes whenever your conditions are met. This way, your campaign performance remains at a certain level, and at any point in time, we don't see a drop in our performance. I hope this makes sense, and now you understand how the automated rules work on Facebook ads. Thank you so much, guys, for listening into this session, and I will see you in the next video. 165. Facebook Ads Experiments: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook Ads experiments. So experiments is a feature which we have in the Facebook Ads platform, which helps us to test different types of ads, ad creatives, assets or campaigns. So we can create different ad variations, and we can do AV testing through experiments. So this really helps us to understand which are and we can identify winning ads with this. So we can create different versions. Maybe we change images, we make changes to the landing page. We add more videos, possibly, and create new versions of the ads. And now we would like to test it with the running ads, the current ads, which are there in the campaign. So by using experiments, you're able to do AB testing on ads, and then at the end of the test, you get to understand whether the new version was performing better or not. If that was the case, then the new ad gets implemented into the campaign. So let's have a look at the guys how we can use this specific feature on the platform. So once you are in the account guys, you can go to all tools, and over here, specifically, we can come to experiments. Now Facebook allows you to do experiments which are going to be for AB testing purposes. You can do a brand lift experiment also or a conversion lift experiment as well. So let's look at AB testing. So in AV testing, you can do a test on campaigns, compare two different campaigns, or you can do comparison of two different assets. So let's say we're doing assets. So here you select the two different assets which you want to compare in this particular manner. And then what you can do is you can schedule it for how long you want to run this test pod. And I suppose a case that while the test is going on and we figure out a account specific winner, which is like 100% sure that that will be the specific winner, then we can choose to stop the test right away. We might not need to go till the end of the duration. So that option is also there. If the winning ad is greater than is better than the other ad, 80% greater, then we can do this as well. We can switch this option on. You can give this test a name in this particular manner. And then we can choose the metric as well, based on which we are going to decide. We want to decide which is the winning asset. So let's say we are deciding based on Costco purchase, and then we can have a look at the test that this is what we are trying to compare, review the whole thing, the test details, and we can create the test. So now this test is being created, and this will start running for that particular duration which we have set it out for. Now, at the end of the test, we will get to know the results of it. You can also view the results on the left panel when you go here. So this is where we can view the progress of the test as well, which Facebook will give us data about how both of the ad sets are performing right now in terms of cost per purchase. And from there, we can clearly know which is the winner. And once we identify the winner, that can be implemented into the campaign. I hope this makes sense, and now you understand how we can make use of Facebook ads experiments in the account, and we can go ahead and find out winnings, winning assets for the campaigns. Thank you so much guys for listening into this session today, and I will see you in the next video. 166. Facebook Ads Placements: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads placements. So placements is going to be one of the settings which you get in asset level where you can decide where you want to show your ads. So this is going to be a place or different placements across Facebook Messenger, Instagram, where your ads can be placed. So now Facebook gives you two options, which is automated placements and managed placements, manual placements, wherein in automated, the Facebook algorithm decides where to target your ads and show your ads to, and it creates a huge reach to users who are able to see your ad. The other option is going to be manual placements where you can select your audience network or Instagram reals or Facebook pages where you would like to show your ads. So both these options are available, which you can make use of and then decide the placements where you would like to run your ads and show it to your customers. So let's see the guys how we can practically use this feature. So once you are inside your account, you can go inside your campaign. And if we go to the AdSet level here at the bottom of the page, you will get placements. So as you can see, it will automatically have the advantage placements option selected, which is basically the automated version, wherein the Facebook algorithm is deciding where to place our ads and show in across Facebook Messenger, Instagram. But in addition to this, if you go to Show More Options, then we have placement controls where you can see which placements are going to be used out here. Like, for example, which we're talking about was in Facebook ads, we have audience network where the ads can appear. It can also appear on the other pieces, which is going to be the Audience Network Reward videos. If you switch to, let's say, manual placements, then you will also get other options, as you can see now. Where you can customize your assets. So these are all the placements suis like feeds stories and reals, in stream ads for videos and reels, search results, messages, apps and sites. If you go into the subcategories, now you can see all the places where your ads can appear. So this is going to be a huge areas of placements where now Facebook ads can be shown, and this can create a lot of traffic through our website. So these are all under feeds. Then if you go to Stories and Reels, you will see other options over there as well. So stories and Reels gives you these options, Instagram, okay. And then search itselves as well where the ads can appear. So with this manual option which you are seeing, you can customize a lot. You can decide which placements where you would like to show your ads to. So that option will come up over here. So this is the manual placements which you get. In addition to that, we also have the brand safety option which you can see here. So if there are certain options or particular content where you don't want to run your ads, then you can customize that as well. So these are all going to be the placement options, guys, which we get in the Facebook Ads campaign, while we want to target ads on specific placements on Facebook network. I hope this makes sense, and now you understand how to make use of this option which we see here. Thank you so much, guys, for listening into this session, and I will see you in the next video. A 167. Facebook Ads Media Library: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads Media Library. So inside the platform, guys, we also have a media library section where we can add all the images or videos which we are going to use in our ad creatives. So in this particular section, you can have a library of all the media which you're going to use in the campaigns going forward. So you can easily then access them and create your ad creatives in a much faster manner. Also all the creatives here would be you can create different folders in which you can organize your media, and then very easily you can access it while your campaign creation is happening. Let's have a look at this guys on the platform, how you can use this. So once you are in the account, you can go to the left panel on all tools where you can come to medialibrary here, and this is where you can go ahead and upload all your media files. The first thing which we do here is we'll have to create a folder. Let's say we're creating a folder over here in this particular manner, and in this folder now, we can upload our elements. Let's say we're adding images or videos which we want to, so we can access our device, and we can add our images in this particular manner. So now, these can be used inside our campaigns when we are creating our ad creatives. So this way, guys, folders can be created out here specifically, and also you can create multiple folders, and if need be, in the future, if suppose, there are certain images which you would not be kneeling anymore, you would like to remove them. So you can also go ahead and select those particular folders and you can delete them as well. It's a basic database of all the media files like images, videos, which we use in our Facebook ads campaigns can be kept in one particular place. I hope this makes sense, and now you understand the media library, which we get as an option in the Facebook ads account. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 168. Meta Ads With AI: Hi, guys. Welcome to this session. In this session, we're going to talk about how we can make use of the Chat GPT AI tool in order to get a lot of optimization suggestions for our Facebook Ads campaigns. So there are a lot many things which we can get as suggestions from hat GPT, which can be around account structure, campaign structuring, which we can do with the AI tool. It can also give us some ideas about the ad copies which we want to run on the campaigns. Also, landing page optimization can be suggestions we can get from the tool. It can also provide us suggestions around what kind of audience targeting should we do for a particular brand? Also the online sales campaign structure which we like to run for different companies. And then the bidding strategy suggestions as well. What type of bidding would be really useful for a particular brand? It can give us some ideas about that. We can also see some campaign optimization tips which it can provide us, which we can implement on our campaigns. And then if we want, we can also build a complete Facebook ads brand strategy also from the tool. So let's have a look at this guys how we can use the tool for all these suggestions. So once we go to Chat GPT, you can go to their homepage and you can go ahead and sign up and open an account with them and we can use the free version itself for all these suggestions. So here we can start providing all the prompts which we can give for the suggestions which we want. One thing which we need to make sure here is that the prompts which we provide need to be very specific so that it becomes more clearer to the AI tool to provide us the right suggestions. So let's begin this with the first suggestion which is around account structure. So let's say we're going to give us To is a particular brand first. So let's say this is the brand for which we want to get all the suggestions from the AI tool. This is a brand which is total which is into specifically selling free screen activity toys, wooden toys for kids, specifically toddlers and ages above six to 12 years. So for them, we want some campaigns to be built out. So let's begin with this. So let's say we're going to say that we want them to look at this website. So we want to see the account structure. What will be the metads account structure for this? Okay? So we can look at in this manner. So now if you see, they're looking at the particular website, total dot AE and give us the structure for that. So there can be campaigns like this parent resource, toddler education, and based on which we can get the ad group structure as well. What can be the ad groups for it? And then what kind of ad copies can we create for that? So in this manner, we can have that in place. Now, let's say we can go a little bit more specific around what specific metaads campaigns should be run for the brand. So now the tool can look at the brand and give us specific campaign types as well. So let's say it can be related to awareness campaigns, a pre schoool program campaign which we can run as well. Resource campaign. And what can be the ad groups for it? What kind of messaging we want to give in the ads? So all that suggestion the tool will give to us, and this we can certainly use in our campaign structure building. The other things which we can do here now is the ad copy creation. So we can create some at copies as well. So let's say we want to create some headlines and descriptions for this particular brand, which we can use with some character limits, so we can give it in that manner. So we can say that And then you can also ask for some descriptions. With character limits suggested or with you. So now with that, it is going to give us the headlines and descriptions as well. As you can see, we have got the headlines and descriptions which we can make use of now, which looks quite relevant to the brand. So the brand, what they're selling, it looks pretty relevant to the brand and we can make use of these to build out our ad copies and get more ideas about what all other language or messaging can we use in the ads. In addition to this, landing page optimization, so we can look at some suggestions which we can take. We can ask that they can look at the page itself and give us some suggestions around how we can improve the website. So now the tool will scan and go through that and give us some ideas around what all suggestions can we do? What things can be done over here in this particular manner. So we can get those suggestions as well and try to implement them on the website so that we can improve the user experience when people land on this website. Also, we have audience targeting suggestions which we can take from the tool as well. We can say they suggest audience targeting. Okay. So now it will look at metads and based on that, you can give us some audience targeting. So you can see, you can give us demographic targeting, which we can do interest based targeting, geographical targeting, all that. Can we come over here. This looks relevant because we are into the business of selling toys for kids, so educational professionals, okay, working parents, parents seeking enrichment activities. So these are all relevant audience targeting which the tool is suggesting us, which we can seriously go ahead and implement on the campaigns. Apart from this, we also can ask for a particular, let's say, we want to sell the product, so we want to get our online sales campaign structure, so we can get that as well. Now they can give us the clear structure as well, what we would like to use over here with keywords with ads targeting, audience targeting. All of that we can get out here, which we can now use to build out the structure on our Facebook Ads platform. Also, if you see we can ask for bidding strategies, what bidding strategies would be best. So we can ask for that as well. And we're going to ask for specifically meta bidding strategies over here. So you can see it is giving us the bidding strategies as well, which can be used out here, ideally speaking, which we can certainly look at and possibly use it in our campaigns and prioritize what bidding strategy would really work well for the brand. Other than this, we can also look for campaign optimization tips from the AI tool as well. So looking at the brand, we can ask for what all different meta campaign optimizations can be done out here. So now they can give us some particular idea about what our optimizations can be done out here specifically, so which we can also consider using and implementing in the campaigns. So you can see there are a lot of different types of suggestions which ideally the AI tool, the hat GPT tool can give us, which can be implemented and used to start optimizing very fast. It reduces a lot of time of strategizing and planning out what all optimizations should be done for the brand. And then lastly, we can also ask to get Facebook Ads brand strategy built for a brand as well. So we can ask for that as well. In this manner, we can ask for a particular brand strategy buildout. So what will be the defining objectives? What kind of ideally the audience targeting would be for them, ad format. So this can be the beginning of it. When we are about to start managing a particular client's business or ads account, we can ask for a brand strategy, set up which can be done. So this gives us a good top view overview about the brand and how to pursue them, move forward with them. So measurement and optimization wherein we can set up the Facebook ads pixel, budget allocation, scheduling, all these we put it as a particular process in place and then use that to ideally went ahead and manage those campaigns in a much more effective manner. I hope this makes sense. Now you understand how we can use at NIPT for various reasons to optimize, manage, control the meta Ads campaigns, run the campaigns in a much more effective manner. We can get tons of ideas, suggestions from the tool, which can be implemented on the campaigns which can really help to get better performance, better ROI for our businesses. Thank you so much guys for listening into this session today, and I will see you in the next video. 169. Facebook Ads Reports: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook Ads reports. So reports is going to be a feature which you can use in the Facebook Ads account. So once we start running Facebook ads, guys, there is a lot of data which we get to see in the account in terms of clicks, impressions, conversions data, the spend which is happening on the Facebook Ads account, there will be a lot of data which we would need to analyze, and it becomes very important for us to understand this data so that we can understand what's happening in the account, what changes needs to be made, what things are not working, what are working. All these things become easier when we do a lot of data analysis. And for that purpose, we can make use of reports. So with the help of Facebook Ads reports, you can download data in different formats, and then you can analyze. So Facebook has created this feature wherein you can go to the report section and you can segment data in different views, and then you are able to export it, download it, and then you can do an analysis of it. So let's have a look at this guys how you can use this feature. So once we are inside our Facebook Ads account, we can go to the left panel where we go to Ads reporting. So here we will be able to create different types of reports. So you can create a new report from here. They also have some other suggestions related to personalized insights and exports. We'll also have a look at. So first, let's look at how we can create a report out here. So this is how it looks like wherein we can either look at the data in a pivot table or we can do a line chart or a bat chart. So let's look at a pivot table data. So here, the first thing which you can do is so there are different rows or metrics which automatically by default, which Facebook gives us, which you can also customize and remove if you want to. So each of these, which you don't want to see, you can simply go ahead and remove that column very easily. So this way, we can customize these columns. And if you want to add new columns, then a lot metrics or options which are given on the right hand side, which you can also select from. So here, in this manner, you can go ahead and add new metrics like this and add new columns. So you can customize this whole report as per your requirement. So let's look at some data and based on which we can analyze further. So now we can see we are looking at two different campaigns with their assets and their data, which you can see out here. Now, this report can be converted into different formats. You can name this report first, in this particular manner. And then you can go ahead and save it as well, and you can use it later. You can also filter the data by other metrics which you want to. Right now, we are filtering this data by ad delivery, which means the campaigns which has data in it wherein the ads have run. You also get a date range option over here so you can select different date range, and you can see data for that particular time period. Other than that, if you want to go ahead and make some changes to the way the report looks like, you can also go ahead and change this to other reports like a trend in this specific manner, as you can see out here, or we can also move it to a bar option, as you can see. This can again, you can club this with the data as well. So if you go on data table, then both of these will come together. So you will have the chart, the bar chart, plus the metrics as we were looking at. So these are various options which you can certainly use and you can analyze and you can create different formats of reports out here. In addition to that, you will get multiple metrics, which you can add over here if you want to, and that also shows up in the report. Now, apart from that, if you just click on Customize, it will collapse the sidebar which is out here and you can see the complete view of it in this particular way. Now, once the report has been created, it can be shared. Over here. You can go ahead and share a link of this report, copy the link, and you can share it with outside of the account to other users, or else you can go ahead and export it as well if you want in image format or any other ExcelS format, CSV format also. So all these options will be available. Now, this is how the report has been created, and you can see we can download it also. Apart from this, you can also go ahead and use the report section for other reasons. Like there will be exports option as well. So export option is where you can export the data. You can create certain reports which you would like to export out of the Facebooks account, so you can do that. You can just select it and you can download. Personalized insights can also be given. So these are some key insights about our ads performance which might be available from Facebook based on the kind of campaigns which we have run. So if you have a significant amount of data in terms of link clicks, impressions, conversions, data accumulated in your Facebook ads account, this particular key insights also comes out of it. So these are all the plus points of using the reports feature, guys, which will help you to analyze data in your Facebook ads campaign, and then you can understand what's happening in the account and what needs to be changed. I hope this makes sense, and now you understand this feature, how we are making use of the reports in Facebook ads platform. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 170. Facebook Ads Billing: Hi, guys. Welcome to this session. In this session, we're going to see how the billing section looks like in the Facebook Ads account. So once we log into our account, guys, on the left panel, when we come, we can see billing over here under ad account settings, and we can go to the billing section. So the billing and payment section will give us all the information regarding the payments which we are making to Facebook ads account. So you will see all the details over here, starting with accounts where we can see the account details, like the account ID number, Okay, how we are paying. Okay, what is the current balance right now? That will show up over here. You can look at the details in this particular manner, what all payments have been made so far. All the information will be up here specifically speaking. Then when we go into the payment method option, that is where we can see can add we can see the current payment primary card which we are using to make the Facebook ads payment. Also, if you want, we can add another payment method out here. Facebook gives you multiple options which you can select from, as you can see out here, and then you can go ahead and add that payment instrument for making payments for your Facebook ads advertising. And then when we get into payment activity, this is where we will get to see all the charges which we have paid so far for our Facebook ads advertising. So the transaction ID is over here, where if you go into it, you can see all the details like what are you getting charged for specifically? So details of the campaign ad set name, the results, and amount which Facebook has charged you for, all that will show up out here. You can also download this as a PDF if you want to. So all the transaction specific details will be out here, as you can see. If there are any current balance that will also be reflecting out here. And if there is an outstanding balance, then you can pay it off also from this particular page. So these are going to be guys, all the details which you will find in the billing section, specifically in the Facebook ads account. I hope this makes sense, and now you understand how the billing would be for Facebook ads, and you would know how to go ahead and make payments and add other details to it. Thank you so much, guys, for listening into this session, and I will see you in the next video. 171. Facebook Ads Certification: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads certification. So we are able to do a Facebook ad certification as well, guys, on the particular product. So for which you can go to their official website from where you can do this certification. So let's have a look at this guys. So you can come to Facebook for meta blueprint certification or meta certification website. And here you can sign up and open an account. So under meta certification, there are various different types of certifications which are possible. So this would really help to you can use these certifications on your resume or CV and you can put it up on your websites as well. So there are various certifications which Meta provides you with. Like we have certifications around digital marketing associate or certified marketing science professional, creative strategy professional, and so on and so forth, as you can see here. So specifically for Facebook ad certification, what you require is a meta certified digital marketing associate certification. So if you go here on this page, you will see this is going to be an exam, which is for 90 minutes exam, an online exam, which we can give. So Facebook provides you with a lot of online resources as well, which you can prepare for before the exam. So they have some practice test, so a 30 questions self assessment test which they provide. So you can test your skills. You can see where you stand right now with respect to understanding of the product. The other thing which you can also do is online courses. So you can take an online course which they have curated as well, and you can go through the course to understand the product really well. And then you also have a study guide provided out here, which would help you to understand the product in detail as well. You can have a look at it and understand the features and benefits of this particular product. Once you have gone through the resource material provided by Facebook, then you can go ahead and take the exam and register for it out here. This certification will be valid for one year, and this is going to be an MCQ based multiple choice question test which you will get. The passing percentage will be on this as 80%. Once you clear the test guys, they will provide you with a certificate, which will be for a certified digital marketing associate. This is how we get a blueprint certificate on Facebook ads, guys, which we can use in our professional work. I hope this makes sense, and now you understand the complete process of how we can get Facebook ad certification done. Thank you so much, guys, for listening into this session, and I will see you in the next video. 172. Microsoft Ads Overview, Where Microsoft Ads Appear, Microsoft Ads Account Setup: Hi, ais. Welcome to this session. In this session, we'll talk about Microsoft Ads overview, understanding the ecosystem of Microsoft Ads, where do these ads appear and how we can open a Microsoft Ads account. So Microsoft Ads is basically advertising product of Microsoft created by them, which basically helps online businesses to advertise their business with the help of paid ads. So here, with this particular platform, online businesses can generate traffic to their website and generate sales and leads out of that. So this is going to be an advertising platform, just like we have seen there is Google Ads, there is Meta Ads. Same way, Microsoft also as their ads platform called the Microsoft Advertising. Now Microsoft Apps was founded in 2009 and it has been one of the big players in this particular segment along with the other competitors. It's going to be a self driven product, similar like Google Ads where the online advertisers have complete control on the ads account. They can build out campaigns, they can create ads, and then target their audiences to show their ads across the Microsoft Network. So when you start advertising with Microsoft ads, your ad starts appearing in multiple places, which can be pink. It can be on Xbox, Microsoft News, MSN, Microsoft edge, and outlook.com as well. Microsoft has its own Audience Network as well, which is a collection of websites where your ads can appear. Let's have an let's have a practical example of how this ad is going to look like. So if you go on Wink, Microsoft Bank, you will be able to see the ads in this particular manner. As you can see on the top, this is what we refer to as Microsoft Ads. How do we know that's an ad? If you see clearly it says sponsored over here, which clarifies that this is a Microsoft ad which we are looking at. Now when you click on it, that will take you to their product page. Now the user can check out the product and if they want, they can purchase. That's the idea of the advertising platform. It helps to generate sales, revenue, leads for different kinds of online businesses across the group. Now, now what we wanted to look at is the setting up process, how you can open Microsoft Ads account. For this, you require first Microsoft account and then you can open their ads platform. If we go on and we search for Microsoft Ads This is the official website guys, where you will reach. Now what we can do is we can sign up and create an account. They will send a verification code to your email address which we can take. And we can give our date of birth all of that information which we can provide out here. Add your name. As you can see, we're just going through the verification process right now. And once the account is created, then we will start the process of opening up the advertising part. This is the Ads account. We are now going to open a Microsoft Ads account by creating account. We can tell about the business and we can give our website over here. They give you two options. One is we can create the account and the campaign or we can just create an account right now. That is what we will prefer at this moment. Then we can fill in the details. This is where we can give our details once you give your details, it will ask for payment information as well, which you can provide. In this manner, we are giving all the information to set up the account. This is the whole account opening process which you're seeing right now, which we are going through and with this, our account should get created. Once the account is created, then we can start the whole process of building out campaigns, ad groups, ads. All of that can happen eventually. As you can see, the sign up process has been completed and now we have the Microsoft Ads account opened completely. This is the homepage where we have come to and we can add some funds to it and we can make the account active and then we can build out our campaigns. I hope this makes sense. I hope you understand now the complete process of how you can open a Microsoft Ads account and also the basic overview understanding of how this platform is going to be. Thank you so much guys for listening to this and I will see you in the next video. 173. Microsoft Ads Account Structure, Microsoft Ads Metrics, Microsoft Ads Account Navigation: Hi, guys. Welcome to this session. In this session, we'll talk about the Microsoft Ads account structure. We'll look at the different types of metrics which you can see in this account and then we'll do a account navigation. So let's start, guys. So the first is looking at the structure of this account. So this is going to be kind of an account where the first thing as we did in the last video is we are going to open an account. Once you have an ads account opened, in that we are going to create something we call as campaigns. Campaigns are like brock cateorizations done of your business. You can imagine it like a master folder in your laptop. Now, these campaigns will then contain something we call as ad groups. Ad groups are like sub categories which are going to be inside these campaigns, and then inside those ad groups, you're going to create your ads and keywords. This is going to be a pyramid structure which you're going to create where the first comes the account. The count will contain multiple campaigns. Each campaign can contain multiple ad groups and each ad group will then the ads, keywords, and landing pages. That's a pyramid structure which you will have to build out for your business. Let's see some real life examples of how different businesses will structure their accounts. Let's say I have a clothing store and I want to open a Microsoft dance account. I'm going to have the clothing store as my ads account because that's my business. Now, in my clothing store, I sell broadly. There are men clothing and there is women clothing. These are my broad categories, so they can become campaigns. So they are broad categories. Now under men clothing, I'm selling, let's say, shirts and bottoms and under women clothing, I have shirts and bottoms again. So they are becoming my ad groups, the subcategories. Then under each of these ad groups, I will have their respective ads, keywords, and tin. Let's take one more example. Let's say it's an online boutique, which is the business, so that's the Microsoft Ads account, and there we are selling major league categories are women and men, so they are becoming my broad campaigns. Now, the mena the women campaign has multiple ad groups like casual weare, partyware, those are all subcategories or ad groups. And each of these ad groups then will contain their respective ads and keywords and landing pages. Let's look at one more last example. Let's say I'm a furniture store and I sell different types of furniture to my customers, and I've opened a good Microsoft Ad account. So the furniture store becomes my Microsoft Ads account. Now, in that, my broad categories are tables which are selling and beets. So these are both going to be behaving like campaigns, broad categories. There's a table campaign, there's a BDS campaign. Under the tables campaign, there are different types of tables which I sell side tables, wet side tables, coffee tables. They are all going to become my ad groups, sub tats. And under beds, I have sofa beds, I have king size beds, queen size beds, they are becoming my ad groups. And under these ad groups, then I will have their respective ads and keywords and landing pages. So like this, you can see every business which wants to run Microsoft Ads would have to structure out their business in this particular manner. So that's the account structure which we will have to work with. So when you start looking at the limits of Microsoft Ads account, currently, if you see one Microsoft Ads account can contain 10,000 campaigns. Each of these campaigns then can contain 20,000 ad groups. Each of the ad groups can contain 100 text ads, and in the whole Microsoft Ads account, you can have 5 million keywords or negative keywords and 4 million ads. So that's the maximum account limits at this moment. If you require more than this, then you can certainly reach out to the Microsoft Customer the Ads customer care and they can help you out with that. So now that we understand the structure of the Microsoft ADs account, let's look at some of the most common metrics which you will get to see here on the platform. These are some of the common metrics like impressions, clicks, CTR, all these are different types of metrics which we will have to deal with on a daily basis. It's very important to know the meaning of these metrics because only then you will understand properly what is happening in the account, how the ads are performing, what things are working, what is not working. It becomes easier for you then to take your decisions. Let's try to understand each of these one by one. The first one which we are looking at here is impressions. Impressions basically means it is the number of times our ad appeared on the Microsoft network. So as we spoke about this, so the ads, they go into an ad auction where they compete with each other and if they win the auction, only then the ad appears on the Microsoft network. When the ad appears, it gets an impression. Microsoft adds automatically records it as an impression. And when you go into your account, you will be able to see the count over there, how many impressions you have got so far. In the same manner, there is clicks. Once the ad has been shown to the users, they might click. And when users click on our ads that is also getting automatically recorded inside Microsoft Ascco. That is your clicks Microsoft also calculates your CTR, which is click through rate. It is the ratio between your clicks and impressions. Out of the total number of times your ad was shown, how many times people clicked on it. That is what is CTR. Then there is a metric called budget. Budget is primarily the amount of money which you are willing to spend on every campaign which you're running on a per day basis. Whenever you start building out a campaign, Microsoft will ask you, how much money can you spend on it on a daily basis? That's your daily budget. Then comes spend. This is also another metric you will see. Spend is the actual money which you really spent on advertising. So once you set up a budget, it is not necessary that every single day you are utilizing the full budget. There can be days when the budget is partially utilized or over utilized. In such cases, the actual money which is getting spent, that is called spend over here, which is also what Microsoft records. Another metric, super important metric which you will be monitoring is conversions. Conversions, I would suggest say that it is the most important metric to track because conversions basically means the sales which are happening on our website. Once a user clicks on a Microsoft Ad visits our website, and now on the website, he or she buys our product or fills up our form. That is what is tracked as one conversion. And as you can understand, this is what we are here for that we want to generate as many sales or conversions for our business. So very super important metric to monitor on a regular basis. Rlated to conversions, there is also another metric called conversion rate, which is primarily the rate at which the conversions are getting generated. Out of the total number of clicks which you received, how many conversions happened? That is how Microsoft calculates your conversion rate automatically and shares it in your ATSC. There will also be other metrics like CPC, which is Pos per click bidding method, which is primarily the amount of money which you are willing to spend on every click which you get on your ads. You get an option to choose to set a price that how much money would you like to spend on every click. That becomes our CPC bidding, which we get here. Another bidding which you will see here is CPM bidding cost per thousand impressions bidding. It is the amount of money which you are willing to spend for showing your ads every 1,000 times. Now this is mostly for branding purposes. When you are a new business, you might be using CPM bidding because your focus is only on showing your ads as many times as possible. And then the last one is going to be CPV bidding. Another type of bidding you get here, cost per view bidding, which is used only on video ads. This is a cost or money which you are willing to spend for every view which you get on your video ads. These are some of the most common metrics you will get to see most often on the Microsoft Ads account. Apart from this, there are furthermore a lot many other metrics as well, which you'll get to see. Now that we understand our metrics, let's have a look at the account, how the account is going to look like for us inside. This is the account guys. Let's start from the top. This is going to be the first part, which is going to be the create option. From here, we can set up the goal. We can choose the goal of our campaign if you want to create a campaign. We can select the goal of the campaign and then we can start building it up. Then comes the campaigns page where you will be able to see the overview of all the campaigns over here, specifically, multiple campaigns which are built out, you get to see a time period, based on the time period you can select and the data will be shown for that time period. Conversions. Conversions is where you're going to this is where you will be tracking your conversion, so you will have to set up your conversions yourself. I will show you that as well in the coming videos. From here, we are going to set up our conversions and we start tracking them. Adstudio is another section created by Microsoft recently where you can upload all your images, your assets, your videos which you want to use in your advertising. They all can be in one specific library, which is the asset library or ad studio they have built up. There is also an option for Import. Import is basically assume a situation wherein apart from running Microsoft Ads, you have been running Google Ads as well and meta Ads also. So what you want to do is rather than creating fresh campaigns from Start, you just want to import those Google meta Pinterest ads from the other accounts onto your Microsoft platform, so that you can do from here. You can just import the campaigns from other platforms, ads platforms into your Microsoft Ads. Microsoft also gives you an option for reporting. So we'll see this in the coming videos as well. Reporting helps to analyze a lot of our data. Here you can download your data in different formats and then you can analyze it. You can check what is going right, what is not right, and what changes you want to make by doing a lot of data analysis, and that is where reports helps as well. There is also a section for Merchant Center. So we'll talk about this when we come to shopping ads. When you want to create specifically shopping ads for ecommerce brands, then we make use of Microsoft Merchant Center. Billing is going to be where you can see all the billing related transactions related information. I will show you what is your prepaid balance. Okay, you can add funds from here. You can change your payment methods. All that information will be here in the billing section. Apart from that, there is account settings which we can see here and then the different tools, which we can use right from here, you can access any of these drops. That's the overall interface of our Microsoft Ads account, as you can see, which is what everybody will get once they open an account with them. I hope this makes sense. I hope you understand now how the Microsoft Ads interface is going to be and how we are going to go forward and create campaigns on it. Thank you so much guys for listening to this, and I will see you in the next week. 174. SEARCH CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we'll see how we can create a search campaign on the Microsoft Ads account. So let's have a look at this. There are multiple ways of doing so. The first is obviously going to be create option right here where we can select any of these goals and we can start building out a search campaign. That is one way, we can select, let's say we want to generate leads, then it's giving me the option to choose the campaign type as search, search Ads and IN count. That is one way of doing it. The other way of doing it is we can go to campaign section. And here we can create a campaign, start building out a campaign. It will bring us back to the same options. We can opt for this as well. Third option is, if you're not creating the campaign from here, then we can go to the campaign stamp itself, and this is where you get the option again. So three different ways by which we can build out the campaign. So let's begin with that. What we are going to do is we're going to create, let's say, generating leads search campaign. We can start filling in the details over here, giving our website, then the name of the campaign location. Location targeting, you can do different types of location targeting. You can choose the location over here in this manner, and you can target as you can see. This is how we can do our location targeting and then language targeting as well. Maxsot gives you multiple languages to select as well, which you can do in this particular way. These are all the details which we are filling up at the campaign level, and once we have filled up all this information, we can save this and move to the next step. As you can see, the next step is going to be keywords. Now we are in the keyword section where Microsoft will scan your website and based on which it is going to give out some keyword suggestions itself. If you want, you can take those as well. Otherwise, what you can do is you can add your keywords yourself. Once you add your keywords, then again, we can save this and now we are moving to the creating the ad option. This is where we start filling in all the details. The first is this ad which we are creating is the responsive search ad. We have to provide the final URL. Now, final URL is the landing page which is going to open up when people click on our ads. We can give that We can also define the path over here. Path is going to be the subdomain with keywords which you're given to give more clarity around what page users will be taken to. We can add that over here. Then we can start giving our headlines. We can give our headlines over here, you can give because this is going to be a responsive search ad, so you can add more headlines. In this particular manner, we can give the headlines. Similarly, we also have to give the descriptions, descriptions which we can give If you want to add any images, those can also be added. It is going to scan your website and pick some images from there. Otherwise, if you want, you can add images yourself. You can see this is how the ad is going to look like you can see the side view, mobile view as well. Now that we have filled up all the details, we can save this and move to the next part where we can add more assets. Assets are basically different types of extensions which you can create as well. This is not a mandatory step. It's a best practice. If you want, you can skip this as well or else you can add those as well. We'll talk about these as well in the coming sessions where we talk about assets in detail. And then comes finally the budget, which we have to define here. We can give a daily budget, like we spoke about it earlier as well. This is the amount of money which you are willing to spend on this campaign on a per day basis. You can also choose the bid strategy. We'll talk about bidding strategy in the coming videos, so you can choose there are different types of bidding strategies which we can use out here. For lead generation, specifically, we can choose maximize conversions. Now, in order to have maximize conversions first, you need to have conversion tracking setup also done. In our case, right now, we don't have that, we can stay with maximized clicks and later on we can move that to maximize conversions. Once you have the bidding strategy setup, we can save this and we're coming to the summary of the campaign, giving us all the details of the campaign. You can check all of that. If you want to make changes anywhere, you have the edit option given at every level, which you can make use of. Now that everything looks fine, we can make the campaign go live This is the search campaign which we have created now on the Microsoft Ads platform wherein this campaign contains one ad group. This ad group contains our keywords which we added right now if you want to see the ad, then we can see on the left panel ads and extensions where you will find your ad, which is under review. Pending means Microsoft is checking our ads now. They will check our ads, they'll check our keywords, if everything looks fine, then only they will make our ad go live and the campaign will start running. In this manner, we build out our search campaigns on the Microsoft ads platform. I hope this makes sense. You understand the complete process now. Thank you so much guys for listening to this, and I will see you in the next week. 175. Keywords Research, Keyword Selection, Keyword Planner Tool: Hi, is. Welcome to this session. In this session, we'll talk about keyword research, understanding how keyword selection happens on this platform, and then we'll have a look at the keyword Plant tool. So keyword research is going to be a critical part of your campaign creation, specifically in a search campaign scenario. So whenever we are creating a search campaign, we need to add certain keywords in it as well. So keywords are primarily a list of words or phrases which describes our product and services. So how it works is when a user comes on Microsoft Wing and does a search query, the search query matches with our keywords, and that is when our ad gets triggered. The ad is shown to the user. So it becomes super critical for us to have the right set of keywords because if we don't have so, then the search queries will not match with the keywords, and our ads will never trigger. So whenever we are adding keywords to our campaigns, we need to do a proper research work of understanding what type of searches people usually do on Microsoft Wing and then we should be going ahead and adding them. Now, if you look at it in a search campaign, there are no specific number of keywords which we're supposed to add. We ideally look at which are the most relevant keywords and we add them into our campaigns. Now, we also look at certain metrics related to it, which can be their search volume, their competition, all that information which we check, and then we take a decision of selecting our keywords. Now when it comes to keyword selection, few things which we can keep in mind, which is suggested by Microsoft as well is the case that the types of keywords which we are trying to add. There can be three major types. The first one is the one word keywords keywords which has only one word in it. So usually what Microsoft suggests is that one word keywords are mostly generic and very broad in nature and because of which they are not so much recommended to be added in our campaigns. Like for example, let's say, I'm adding a keyword, I sell Nike shoes, so I'm adding a keyword called Nike. Now when I add a keyword Nike, what am I trying to address over here? Am I trying to address Nike the brand or Nike related clothing, accessories, shoes? There is not much clarity with just a single word Nike. So my targeted audience becomes really broad category, which we don't want to do. What we want to do is we need to be specific with our keywords and target a very clear audience which you want to show your ads to. So that's why one word keywords are not so recommended. The second type is two word or three word keywords. For example, buy Nike shoes. When I say buy Nike shoes, then there is clarity. The clarity is around the nature of business is into shoes. We're selling a specific brand which is Nike and we are selling the shoes. We are only in the business of selling shoes. We are not in the business of manufacturing or repairing. Then a two word or a three word keyword gives more clarity of the nature of business, and that's why they are also very specific and mostly recommended by Microsoft to be added. Now, another type of keywords which you can consider are long tail keywords. Long tail keywords are those ones which has more than three words in it, and they can be too specific in nature and most of the time might not be that much in use. However, we are not writing off to long tail keywords. We have to do a proper research on these long tail keywords to see if actually there are searches happening related to it, and then we can take that decision. These are the three types of keywords which you should be keeping in mind when you are adding keywords to your search campaigns. Now, in order to add keywords to our search campaigns, we use this tool called the Keyword Planner tool provided by Microsoft Ads in their platform itself. It is a free tool which is connected to Microsoft Bing and it pulls real time data from there, telling you what kind of searches are happening on Microsoft Bing related to your product and services. It also tells you what is the competition on it, what is the bidding happening on it, you get a lot of information, real time information about the kind of searches happening, and this tool turns out to be a great tool to look at when we are selecting ringing or adding certain keywords to our campaign. So what is recommended is whenever you are planning to add any keywords to your search campaigns, we make use of this keyword planner. So let's have a look at this guys how you can make use of this tool. So once we are inside the Microsoft Ads account, we can go to tools where we can come to keywords, manage keyword and negative keyword list. This will give us an access to the keyword planner tool as you can see here, and we can start with find new keywords, search new keywords for using a phrase or website. Here, we can enter our product name products or services which we are offering, or we can give our website URL over here as well and do the same thing. Let's say I'm giving my website, my product over here. Let's say we are into a business of selling iPhone 16, and then we can ask for getting some suggestions. So now you will see this is how the data will show up where Microsoft is giving us ad group suggestions. What all ad groups can I create around iPhone 16 and keyword suggestions, which is more important for us. The first thing which it does it, it gives you some search volume for the last 12 months. You can see what kind of searches are happening, and this is all data specific to US. You can change this as well if you want to, and you can look at other geographies as well, and you will get to see data for different geographies also. So right now, what we're looking at is US specific information, and now you can see the kind of searches which people do related to iPhone 16. So there is searches like iPhone 16 Prix, iPhone 16, best price, Apple iPhone 16 price, iPhone 16 all models. So these are the kind of searches which are happening. We also get to see the average monthly searches. On an average, how many searches happen for each of these. That we get to see. Then we get to see competition. Competition is how many businesses are using this specific keyword. Microsoft gives you a degree which is high, medium, and low. High means that a large number of companies are using this specific keyword. Low would mean that lesser companies are using it. Then we get to see the suggested bid, which is basically the amount of bid which people are certainly paying for this particular keyword. This gives us an idea about the market benchmark, what should be our ideal bid. So from here now, you can select. You can select your keywords. Let's say you can select in this manner. You select your keyword and then you have an option to add it to your campaign. Very simple process. You can just save it to my account, and it will give you two options. Either you can add it to a new search campaign, or you can add it to an existing search campaign. Let's say I want to add it to an existing search campaign, so I can select that and then I will get the option to select that campaign. Here I can select my campaign and I can save it. Very easily like this, we are able to add the keywords to our campaign. The other option is we can select our keywords and before adding them to any campaign, we want to check their performance, their past performance, and then decide whether we really want to add them to our campaigns or not. For that, we can first select our keywords and add them to look at their estimates. Currently, as you can see, so what what Microsoft will do is it is going to give you some estimates of the past historical performance of these keywords. So what we get to see is that those two keywords, if we add, we might get these many clicks, these many impressions, and this might be the spin. So what you can also do here is you can add your own daily budget and based on that, get some estimates. So this works like you can say, an assimilation tool, which estimates different pricing for us and based on which it gives us some idea about how the performances of these keywords. So now, looking at this, then you can decide whether you want to add these keywords to your campaign or not. So this is how we are going to make use of our keyword Planet tool ideally speaking and use them always. Whenever you're researching on keywords, we are adding keywords to our search campaigns. I hope this makes sense. I hope you understand now how keyword Plant Tool gets used on Microsoft Dance platform. Thank you so much guys for listening to this, and I will see you in the next week. 176. Keyword Match Types: Hi, guys. Welcome to this sessions. In this session, we'll talk about the concept of keyword match types. So we saw in the previous video how we can add keywords to our search campaigns. So along with that, Microsoft gives you another feature which is keyword Match types where we can apply these match types to each of our keywords. So what Microsoft says is that the keyword's job is not only to show our ads to our users, but it can also control the kind of audience to whom we are trying to show these ads. So that you can do so with the help of keyword match types. When you apply these types of match types, you're able to target specific kind of users on the Microsoft network. So there are three major types of match types which you get here, which is broad match, phrase match, and exact match. Let's have a look at how they actually works. If you look at it, let's say a broad match, you have added a keyword in your campaign, which is a keyword, which is Nike Shu. How it's going to work is that when user comes to Microsoft Bink and searches for that keyword or plural version of that keyword or a misspelling of a keyword or synonyms and variations of that keyword, there are chances that the ad can be triggered to all these kind of users. Why is it happening? Because the keyword has been kept as a broad match. As you can understand, it's a broad match, which means it is targeting a broad audience. That is why all these kind of users can get targeted and shown ads too, because of this particular type of match type. But now think about the same keyword in a phrase match scenario. When a keyword is in a phrase match, this is what Microsoft says what it does. It says that when a keyword is in Phase match, what it basically means is it will trigger the ad when people are searching, when users are searching with something written before the keyword or after the keyword or in between the keyword. Only then the ad will get triggered to them. The keyword is a part of their search quill. Like, in this case, our keyword is Niki Shu, which is a phrase match, and it will only trigger when people search with, let's say, buy Nikisho sale Nike shoe, Nikesho discount, Nike is the best shoe. What's happening here is it will only trigger in search queries where Nike Ho is a part of that search quill. In other search queries, it will not. If somebody now searches for, let's say, slippers, the ad will not trigger because it does not follow this condition of Phase Match. This is how we're able to filter out the audience and get more targeted with Phase match time. The third one is going to be exact match where as you can understand by the name itself, let's say our keyword is Nike shoe which we have kept as an exact match. How it's going to work is that only when people search for the exact match of your keyword, which is they also search Nike shoe or they search Nike shoes or they search something which has the same meaning as your keyword. For example, Nike shoe or shoes of Nike means the same thing. So in such a case only then the ad will trigger. So this is how the exact match is going to target, which is a much more targeted specific audience. If you see as we move from broad to phrase to exact, you can see the audience is shrinking. In the broad, we were targeting various kinds of users. Then came phase where it filtered out the synonyms and variations and then came exact where we have all the more target and made it very specific to a specific kind of audience whom we want to show our ads. This is how match types really help. And what is suggested by Microsoft is that we should be using most of the time, phrase match, and exact match for the same reason that they target very specific audience, and it is much more economical and better ROI which we get from these two match types. Let's see this on the platform as well, how you can apply them. So once you are inside your campaign, so let's have a look at the campaign which we built out This is the campaign which we had built out. Once you go inside the campaign and we go to the keyword section, that is where you can apply match types to every keyword. Every keyword can have one specific match type. You can see this is a mas type column which is by default on broad and you can now change that. In this simple manner, you can select the mash type whichever you want and manually one by one, you can go ahead and change the mash types as per your requirement. I hope this makes sense. I hope you understand now how match types works and how you can make use of them in your search campaigns. Thank you so much guys for listening to this, and I will see you in the next video. 177. Negative Keywords, Negative Keyword Lists: Hi, guys. Welcome to this session. In this session, we'll talk about negative keywords and negative keyword list. So negative keywords is another feature which you can use over here, which is really useful in terms of when we are running search campaigns. So how it works is negative keywords are going to be those words which we add in our search campaigns to filter out irrelevant search queries. So when people search for our business, it is important that most of the search queries which are happening might not be relevant to our business. So we want to filter out any kind of irrelevant searches which are happening related to our business. That way, what you're trying to do is you're blocking your ads from showing up in front of irrelevant searches on Google on Microsoft Bin. So because of which, what happens is now you are targeted towards much more relevant audience. Let's take a practical example to understand what we are trying to achieve out here. So let's say our business is into selling Nike shoes. So we have now related to Nike shoes, when people come on Microsoft Bink and when they search for Nike is it the case that they're only searching for Nike shoes? Not really. People can come on Microsoft Bink and they can search for reviews on Nike shoes. Comparison of Nike shoes. Okay? How to make a Nike shoe. Repairing a shoe. So there can be a lot of irrelevant search queries which might be happening on Microsoft wing related to our product. Are the users who are searching these? Are these going to be our ideal customers? Not really. What we want to do is we want to add such kind of search queries into our campaigns as negative keywords, and we tell Microsoft that when these searches happen, please don't show our ad. So what happens is our ads gets completely blocked whenever such kind of search queries are happening and we are able to not target irrelevant audience. The benefits of negative keywords are immense. First is, it is going to obviously reduce your ad spend. It's going to control your ad spend. It will not let your ads appear in front of irrelevant users, so you will not get irrelevant clicks and it will control the ad spent. Second, it is going to improve your, your clickthrough rate because now since your ads are limited to the targeted audience only, you will get more better CTR high quality traffic will come to your website. Third, you can also reduce and control your cost per conversion. On an average, whatever money you're spending on every sale or lead, you can control that spend by adding a lot of negatives because it is going to cut down your ad spend tremendous. This is how negative keywords are going to work for us. The other aspect of it is negative keyword list. Negative keyword list is basically you can go ahead and add a list of negative keywords at an account level, and this will then can be applied to all the campaigns under that account. This also really helps at times, rather than adding negative keywords in each campaign one after the other, in the future, also, if you're planning to create campaigns, you might have to repeat that process rather than doing that, you add the negative keywords at an account level and automatically apply they get applied on the campaigns under that account. So let's see this guys on the platform, how you can do it. So once you are on the account, you can go inside the campaign and we go specifically to the keyword section. And right beside the keywords, you can see negative keywords, negative keyword list right here. We can add negative keywords from here in this manner one by one. We can add a negative keywords, and these keywords behave in the same manner like our normal keywords where you can apply match types to them. You can apply exact match negative keyword or a phrase match negative keyword can be done as well. This is the negative keywords we have added. And the keyword list also, you can create over here. You can create a negative keyword list absolutely from here and then you can use that also. This is how negative keywords are going to be useful for us and you can use them going forward to make your campaign much more effective, economical, and the performance also, you can improve with the help of it. I hope this makes sense. You understand now how negative keywords work. Thank you so much guys for listening to this, and I will see you in the next video. 178. Search Terms: Hi, guys. Welcome to this session. So in this session, we'll talk about another feature which is search terms. So search terms are basically a list of search queries which Microsoft also records, which is basically triggering your ads. So here in search terms, you'll get to see all the searches which are happening, which is triggering your ads and showing up to our users. So this turns out to be really useful data because this gives you a real life idea about what really people are searching because of which your ad is showing up to them. Once you get to know this, you will get more ideas about new keywords which you can add to your campaigns. It makes sense for us to always keep a close watch on our search terms report. The search terms report will tell us about new keyword ideas, which can be added as a keyword or as a negative keyword as well. There can be some search terms which are totally irrelevant and unfortunately that is triggering your ad, so you can identify them here and you will be able to add them as negative keywords going forward. Let's have a look at it, how you can make use of the search terms report. So once you're inside your Microsoft As account, you can go inside your campaign. And we can go to the keyword section where right beside negative keyword list, you have search terms. This is where it will show up. It will show you in this particular first column where you search term. You will see all the search queries which are happening, which is going to trigger your ads. So you'll get to see it here, and then you will also get an option to select any of those search terms which are relevant and add them as keywords, and the search terms which are not relevant, you can add them as negative keywords. This is another source of getting better keyword ideas for our search camps. I hope this makes sense. I hope you understand what our search terms and how this data really helps us to improve our campaigns performance. Thank you so much guys for listening to this, and I will see you in the next video. 179. Microsoft Ads Formats Overview: Hi, guys. Welcome to this session. In this session, we'll talk about the different types of Microsoft ads which we can create inside the platform. The first one is going to be responsive search ads. Responsive search ads are going to be textual ads where we can add 15 headlines and four descriptions. Now, out of these 15 headlines, any three headlines appear on the ad, and out of the four descriptions, any two shows up on the ad. What Microsoft does is they rotate our headlines and descriptions to select the best ones and show them on the ad so that the ad looks new all the time. Now, you also get a feature here where you can pin or fix the headlines and descriptions which are performing really well. Once you start running your ads, you can also see which headlines, which descriptions are coming up on the ad more number of times and which connects better with your audience. Now you can pin them. Pinning them or fixing them will not make them rotate anymore and they will remain fixed on the ad while the other headlines and descriptions will rotate. That's the first ad format which is responsive search ads, which we can create here. The second one is going to be product ads. Product ads are basically ones where we can show an image of the product, price of the product, website name, as you can see in here. These are really good for product based companies, b2c, d2c businesses, majorly E Commerce businesses who are selling products online. They benefit a lot by running product ads because you can show the image, you can give a description, you can give the price of the product. So there are higher chances of people purchasing. If they like the product and they like the price, there are more chances they might click on it and come to the website and do the purchase. These ads works really well for ecommerce brands, b2c brands, b2c brands like Amazon, flip card, these companies benefit a lot from products. The other one which we get here is dynamic search Ads. So dynamic search ads is a type where it's again a textual ad. However, here, you only provide the description of the ad yourself, whereas the headline is dynamically generated by the Microsoft algorithm. The algorithm looks at what is the search done by the user, and what is your website all about? Based on these two factors, it customizes the headline. It generates a headline as per the user search query and your website's content. And because of which, in such a ad, the headline keeps on changing dynamically while the description remains the same. Also in the Microsoft Ads, you can create audience ads, which are also display ads, you can see, where you can provide images. These can also contain video content. They can be of different sizes, showing up on the Microsoft audience network specifically. The primary objective of running audience ads is to to brand awareness, bring traffic and potential sales as well, eventually. There's also one new type of ad which Microsoft launched, which is vertical ads, which are powered by dynamic data feeds to generate ads with high quality placements. So here, there is no requirement of any keywords for running these ads. The Microsoft AI dynamically generates these personalized ads yielding more volume, better CTR, and lower cost per click as. Then there is also multimedia ads. Multimedia ads are going to be high on visual imagery, high quality images, which we can give multiple images we can provide to generate better traffic and sales to the website. They tend to capture our potential customers attention because of the quality of the image which we are using in this ad. These are going to be the different types of ads, formats or ad types we get to create inside the Microsoft Ads account. 180. RSA: Hi, Ay. Welcome to this session. In this session, we'll see how we can create a responsive search ad inside the Microsoft Dans account. Once we log into our account, we can select a campaign in which we want to create this ad so we can get inside that campaign. Once we are inside the ad group, we can go to the ads and extensions on the left panel where we can create this ad. As you can see now, you can select the ad type, the type is going to be responsive search ad, and then we can start filling in the details. The first thing that you're going to fill in is going to be the final URL, the landing page where people would land once they click on our Ads. Then if you want, you can give the mobile URL also to be the same you also have an option to provide path, which is basically subdomains. You can give some subdomains which can show up in the ad as well. So let's say this is for registration page, so we can write in this particular manner. Also what Microsoft has done is they have integrated with AI. So with the help of which you can also generate get some recommendations regarding some of the headlines. Here they copulating the headlines, so we can write up to 15 headlines and you can have four descriptions in your responsive search ad. So let's have a look at that, how we can do that. Here you can go ahead and put in the additional headlines We can add in this particular manner. They are also going to look at your website and based on which you give some suggestions, so you can take those suggestions and add more headlines. Then in the same manner, they have also given you suggestions for your description, which you can consider adding. These are going to be the details which you're going to fill up, and now you can see this is how the ad is going to look like on Microsoft Bink you also get an option to add some images if you want to do so. This is specifically for image extensions wherein the image will show right beside the text ad. These are the details which we are going to fill up and then we can go ahead and save the ad. If you look at specifically, responsive search ads are going to be very effective in terms of driving sales and leads for the business. This is how we're going to fill in the details and you can save so this is now our responsive search ad which we have created inside this specific search campaign in Microsoft Ads account. I hope this makes sense. You understand how this is going to work. This has gone under review and once Microsoft approves this ad, only then the ad can start running. Thank you so much guys for listening to this, and I will see you in the next week. 181. App Install Ad: Hi, guys. Welcome to this session. In this session, we'll see how we can create the app install ad inside the Microsoft Ads account. Let's have a look at this. For this, we can select the campaign in which we want to create this ad, and then we'll get inside the ad group as well. After which we are going to get into the ad section where we can start creating this ad. Once we start creating a new ad, Microsoft will ask you to choose the ad type, so we're going to choose app Install ad. This is where we are going to attach the mobile app. It gives you two options. If you have your app registered on Google Play store or Apple App store, you can choose the app store, and then you can give the name of your app. You can select the app, and this is how it will get linked to the advertisement and now you can give the ad title. In this manner, you can also choose device preferences. If you want this because it's an app, you would want it to appear more on mobile devices. You can do that and then you can give the final RL is automatically taken once you attach the app and you can save the app. So this is going to be the app Install ad which we have now created. How it's going to work is when people search for this kind of a service, they will get to see our ad, and when they click on it, they are taken to Google Play Store, where they can install this apps. I hope this makes sense. I hope you understand now how we can create the app Install ad as well inside the Microsoft Lance account. Thank you so much, guys, for listening to this, and I will see you in the next. 182. Multimedia Ad: Hi, guys. Welcome to this session. In this session, we'll talk about how we can create the multimedia ad inside our Microsoft Ans account. Let's have a look at this, support this. We are going to first select the campaign. In which we are going to create the ad. We can go inside the ad group to the ad section specifically to create this particular ad type. As you can see now, when you start creating the ad, it will ask you to choose the ad type, so we're going to choose MultipD add This is where you can add the graphics, the specific images which you want to use. Here you can give your website URL. Then Microsoft is also linked to AI so they can generate some images as well for us, which you can consider adding. Let's say we can take those from here. Other than that, there are a lot of stock images as well, which we can consider selecting and adding as well. Now we have attached the images over here as you can see. If you want, you can also attach the logo of the business from here. These are all the different types which we are getting created, as you can see over here. Then we can provide the headlines. This is where we can provide all our headlines and the descriptions which we want to provide and we can add some more examples The more headlines and descriptions we can give the better it is because that is going to increase the chances of people clicking on our ads. You can see now that we have gone ahead and create added all the information and this is the multimedia ad, which is getting created right here in this particular manner. Once you have the images and details provided, then we can save the ad. This is the ad guys, which has been created now, and this is under review, as you can see, Once Microsoft goes ahead and approves this ad, only then the campaign can go live, the ad can go live, it can start running. I hope this makes sense. I hope you understand now how very easily we can build a multimedia ad as well inside the Microsoft As account. Thank you so much guys for listening to this, and I will see you in the next video. 183. Microsoft Ads Extensions Overview: Hi, ais. Welcome to this session. In this session, we'll talk about the different types of ad extensions which we can create inside the Microsoft Apps account. The first one is going to be location extensions. Location extensions are the one where we can provide the address of our business location under our ad. Now people get to see that physical location, and now if they click on it, they go to Google Maps, where they can find the complete direction to reach our business location. That's your location extension which we can create here. The second one is going to be call extensions where we provide the business phone number under the ad. Now when people see our ad, they also get to see our business phone number, and they have an option to click on it and make a call to us. They don't have to click on our ad, come visit our website and then search for our number to make a call. You can straightaway click on this and make the call to us. Another one which we get here is call out extensions. Call out extensions are the ones where we calling out some special services which we provide to our customers under the ad. It might say free day shipping, same day shipping, free shipping, 24 by seven customer service, price matching, all these can be call outs which we can mention under our ad. There is also structured Snippet extension, which is primarily another type where we talk about we showcase divide variety of the products and services we have in our business to offer. So this can be like you can see in this example, uh, it's an ad about band sunglasses and we are talking about the different styles of band sunglasses we have to offer. So there is aviator, wayfarer, club master, round and customer. Then there is cycling extensions, guys, cycling extensions are going to be a type where we can show four to six links or links from our own website under the ad. Now you can drive people to different sections of your website. For example, in this particular ad, you can see it's a Nike Shoes ad. Here we are given four links. Let's say there is a specific user who is particularly interested in buying Nike Pegasus 32 shoe. In such a case, you can click on this link and reach that particular section of the page. Check out the product and possibly purchase. You wouldn't have to come to the main website, search for Nike Pegs 32 and then do the purchase. There is also going to be another extension which is action extensions. Action extensions are where we are adding a clickable button in our text specifically as simple as that, which allow us to do different stuff. So we can add a browse button which will allow them to browse through our website and so on and so forth. We can create this kind of an extension as well, which will show up right beside the text. Also we can create review extensions. Review extensions are where people provide reviews about our products or services which we are giving, and those reviews can show up under your ad. So these reviews are coming from third party sources, which we will then put up over here to influence, other people to do business with us. Then there is video extensions, guys. Video extensions are going to be one where we are showing a video clip. You can say a video of our product services, brand messages can show up right beside the text ad, and this can give a better user engagement as well because we get to explain our business in a much effective manner. You can also create something we call filter link extensions. If you have multiple products, services or offerings that have dedicated pages on your website, then you can create this filter link extension, which allows you to surface those links directly into your search Aide. Here you can see, you can give a different kind of headers, this is going to be a ad about Mother's Day gift sale. And now you are talking about different types of prices, deals, flowers which you're selling. So all those can show up like this and which are all clickable in nature. When people click on this, they are taken to those specific sections of the website. Also, we can create price extensions. Price extensions is a type where we can provide prices for other products which we have to sell under our ad. Let's say we are selling a specific specific product, and now you want to show prices for other products also there in your t. So those can be shown here under the ad. You can also create promotion extensions. So promotion extensions, as you can understand by the word, uh, we are going to use this extension when you have some discounts to offer. Now, discounts can be of two types. One is monetary discount, other one is percentage discount, whichever type of discount you might give on your website can be shown under the ad with the help of promotion extensions. That can drive a lot of traffic to the website. Okay, these are applicable in nature. They can click on this to visit the website and avail the discount. Then there is app extension. App extension is where we can provide the link of our mobile app under the ad. When people see our ad, they also get to see the mobile app link, and if they click on it, they are taken to the Google Play Store or IOS app store and they can install download the app from there. This extensions primary objective is to drive a lot of app installation. Also we have the image extension where you can attach the image of your product right beside the ad. Now on the search engine, when people search, they will not only see the ad, but right beside that, they can see an image of the product which give a better understanding of the product to them and higher chances of people clicking on it and visiting our website. Then there is flyer extension. Flyer extensions can improve the ad visibility and performance by highlighting your business products, deals and sales events. They allow you to showcase images of your chosen products and promotions, providing shoppers with more information before they buy. Then there is logo extension. Logo extensions are the one where we can attach the logo brand of our company right on top of the ad along with the ad so that the ad looks much more branded, authentic, genuine enough, and there are higher chances of people clicking on it and visiting our website. These are all the different types of extensions which we can now create on our Microsoft Ads account. I hope this makes sense. Thank you so much guys for listening to this, and I will see you in the next video. 184. Action Extensions: Hi, guys. Welcome to this session. In this session, we'll see how we can create an action extension inside the Microsoft Ads account. So for this, we can go inside the account and we can select a campaign in which we want to create this extension, and then we can go to ads and extensions. In ads and extensions, right beside ads, we can see the extension section, and this is where we can create it. So the first thing which we're going to do is we're going to select action extensions. And then we can create that. Here you can see it gives an option for adding a new action extension. You can set the language of it, and then you can choose the action text. Any of these which you can select. Let's say you're looking for sign up. Then we can give our website UR. Like this, we can fill up all the details, the final URL, mobile URL as well and we can save that. This is going to be our action extension which we have now created, which we can make use of. I hope this makes sense. You understand now how to build it out on the platform. Thank you so much guys for listening to this and I will see you in the next video. 185. App Extensions: Hi, guys. Welcome to this session. In this session, we'll see how we can create an app extension inside the Microsoft An's account. So for doing this, we can go inside the account and select a campaign first in which we want to create this extension, and then we can go to the ads and extension section on the left panel where we can go to the extensions tab specifically. This is where we can select the extension type app extension. And then we can create them. As you can see here, it allows you to add a new app extension. You can choose first your operating system. Let's say that's Android, then you can give the package name. Let's say we're doing this one. Then we can give a link text, what will appear on the app specifically, what instructions we want to give our users. We can also give the device preference, and then finally, we can give our app measurement URL, the app URL, which is where people would land once they click on this extension. So we can provide that and then we can create it. In this manner, an app extension can be created which can drive traffic to our app store, let's say, a Google Play Store or IOS app store from where people can download our app. I hope this makes sense. Thank you so much guys for listening to this, and I will see you in the next week. 186. Call Extensions: Hi, guys. Welcome to this session. In this session, we'll see how we can create a call extension inside the Microsoft Ads account. Once we log into our account, we can go into the campaign in which we want to create this extension and then we can go to the left panel in ads and extension section. Now here right beside ads, we can see extensions. This is where first, we select the extension type, which is going to be call extensions. Then we can create one. This is where you can see it allows us to add a new call extension. We can choose the country. Then we can provide the number over here. We can choose between this, show just the phone number or show both my website and phone number. We can choose the second one and we can save it. This is how we will be able to create a call extension inside the Microsoft Ads account. 187. Callout Extensions: Hi, guys. Welcome to this session. So in this session, we'll see how we can create a call out extension inside the Microsoft Ads account. So for doing this, we can get inside the account and we can select the campaign in which we want to create this extension. And then we'll come to the ads and extension section on the left panel. And where just beside ads, we can come to extensions. Here, we can select the extension type first, which is callout and then we can click on plus Create to create a new call out extension. So you can see over here so we can save in this manner, we can create free shipping. And then we can save that. So this is our call out extension created in this manner, very simple way by which you can create this and start using it with your ads. 188. Filter Link Extensions: Yes. Welcome to this session. In this session, we'll see how we can create a filter link extension inside the Microsoft Ads account. Once we log into our account, we can select the campaign in which we want to create this extension, and then we can come to the ads and extensions section where we can go to extensions right beside ads. This is where we can select the extension type first, which is filter link extension. Now with the plus Create button, we can create a new one. This is where you can see we can add a new filter link extension. We can choose the header first. Let's say there is amenities, and then we can give all the information in values. This is how we can create a filter link extension. This is how it is going to appear under the ad now. I hope this makes sense. You understand now how filter link extensions can be created inside a Microsoft Ad scan. 189. Image Extensions: Hi, guys. Welcome to this session. So in this session, we'll see how we can create image extension inside the Microsoft Ads account. So in order to create this extension, we can go inside the account and first select the campaign. And now, once we are inside the campaign, we can go to the ads and extension section on the left panel. And right beside ads, we can come to extensions. This is where we can select the extension type first, which is going to be image extensions, and then we can create it. So here you can see it allows us to create new image extension. We can start giving all the information. Okay? So here we can say, let's say online business. Then you can give your final URL mobile URL as well. Then we can add the image. This is where you can add your image. Once you add the image, this is how it is going to be. It will take different sizes, and then we can save it. This is the image extension which we have created, which we can save now and we can apply this. This will show up along with our responsive search ads right beside that. I hope this makes sense. You understand now how image extensions can be created as well. Thank you so much guys for listening to this and I will see you in the next week. 190. Location Extensions: Hi, guys. Welcome to this session. In this session, we'll see how we can create a location extension inside the Microsoft At account. So once we log into our account, we can select a campaign in which we want to create this extension, and then we can come to the ads and extensions tab on the left panel. And right beside ads, we have extensions from where we can create it. The first thing we are going to do is we're going to select the extension type, which is location extensions, and then we can create it. So here you get the option to add a new location extension, and we can start filling in all the details like a business name, business phone number, country and address as well. Once you fill up all the details, then you can save this as well. This is the location extension which we have created now, which we can save. You can see this is how our location extension gets created, which can now show off with our ads under the ads. 191. Price Extensions: His welcome to this session. In this session, we'll see how we can create the price extensions inside our Microsoft Ads account. Once we log into our account, we can select the campaign in which we want to create this extension, and then we can come to the ads in extensions tab on the left panel, and right beside ads we have extensions. Here we can come and select the extension type first, which is price extensions. Now you can create with the plus Create button. As you can see, it allows you to add a new price extension and we can start with giving all the information here. The first is language. We can choose the language, let's say English. We can choose the type of information. Let's say we're talking about brands and now you can start giving the retails let's say in this manner. You can also choose the currency over here and you can give the URL as well. In this way, we can give all the information. Once you give the information for the price extension, then we can save it. We will have to provide multiple of these and then only it is going to work out, so we have to provide more products details. Now, you can see we have created the price extension in this manner, and this is what is going to appear under the ad now. When people see our ad, they'll get to see the prices for other products as well. And if they're interested, they can click on it and visit our pages. M. 192. Promotion Extensions: Hi, guys. Welcome to this session. In this session, we'll see how we can create a promotion extension inside the Microsoft Ads account. For this, once we log into our account, we can select the campaign in which we want to create this extension, and then we can go to the ads and extension section on the left panel. This is where right beside ads, we can come to extensions where we can select the extension type. We are going to create promotion extensions and then you can click on plus Create to create a new promotion extension from here. As you can see, we have to fill in all the details now. So the first is occasion. So since it's a promotion, so let's say it's for boxing day, and then you can choose the language currency, you can also choose the time period because it's a promotion which is not going to happen throughout. So it is certain periods, let's say 21st, 30th, April, choose we can give the name of the item. Then we can give our website ARL. Now, the promotion can be of two types, monetary discount or a percentage discount. Let's say we're giving a percentage discount so we can define how much percentage. Then we can also put a condition that this discount is active, is valid for orders, let's say, of a certain value. And we can create this specific promotion extension. Now you can see this is how the promotion extension is going to look like under the ad and you can save this. In this manner, we can create a promotion extension inside our Microsoft answer. 193. Review Extensions: Hi, guys. Welcome to this session. In this session, we'll see how we can create a review extension inside the Microsoft ATS account. Once we log into the account, we can select a campaign in which we want to create this extension and once we go inside the campaign, we can come to the ads and extensiontab on the left panel. This is where right beside ads, we get to see extensions. Here we can select the extension type, which is going to be review extensions. And then we can start creating it. Here you can see as you can add a new review extension from here. The first thing which we can provide over here is the review text. Let's say we can say in this particular manner. Then we can provide the source. So we can give the source of the review as well. Finally, what we need to also provide is our source URL where people can verify, where Microsoft can verify this information. Once we provide all this information, then we can save this extension, as you can see in this manner. Now the review extension has been created, which will show up under our ads. I hope this makes sense. You understand now how review extensions are created. Thank you so much guys for listening to this and I will see you in the next video. 194. Sitelink Extensions: Hi, guys. Welcome to this session. In this session, we'll see how we can create a cycling extension inside the Microsoft Labs account. So once we log into our account, we can come to the campaigns in which we want to create this extension so we can go inside that campaign. And then we can go to the ads and extensiontab on the left pan. Now here, right beside ads, we can come to extensions where we can select the type of extension, which is cycling extension, and then we can click on Plus Create. This is where we can add new cycling extensions. We can start giving the information required. So the first is link text, so we can give the details, let's say, in this manner, description as well if you want to give, which is optional, which is not mandatory. Then you can also choose device preferences and you can give your final URL right here. This is a cycling extension will get created, which is clickable in nature, and this will show up under our ads. When people see this and if they click on it, they are taken to the particular section to this particular section of the website. I hope this makes sense. You understand now how cycling extensions can be created from our Microsoft answer. 195. Structured Snippet Extensions: Hi, guys. Welcome to the sessions. In this session, we'll see how we can create a structured Snippet extension inside our Microsoft Ads account. So once we log into our account, we can first select the campaign in which we want to create this extension. And then we can go to the ads and extensions tab on the left panel. Now here right beside ads, we can come to extensions where we can create this. So for that, we first select the extension type, which is structured snippet extensions, and now you can click on plus Create to create a new one. This is where we can add a new structured snippet extension, and now we start filling in the details. So the first is going to be header where we can choose the language and then choose a header. Let's say we're talking about forces, so we can choose that and now we can give the values over here. Like this, we can add our values and then we can go ahead and separate. This is how our structured Snippet extensions will get created, which you can then use under your ads. 196. Video Extensions: Hi, guys. Welcome to the sessions. In this session, we'll see how we can create a video extension inside the Microsoft Ads account. For this, we can go inside our account and first we select the campaign in which we want to create this. Then we can go to the ads and extensions tab where right beside ads, we can come to extensions, and this is where we can select the extension type first, which is the video extensions. Now we can click on plus Create button to create one. Here you can see, we can add a new video extension. We can start filling in the details. In this manner, we can give the video source. Let's say it's a file, so we can choose the file and attach over here. Then we can give the text. We can also give the display text, the text will be displayed. Action text we can say over here, sign up. Then we can give website RL. When people will click on that, this is where they will be reaching out to. In this manner, we can give our action final URL and the mobile URL as well. These are all the details which we are going to fill up out here and then we can save this and this will be the video extension which we have created, which will start showing up along with our ads. I hope this makes sense. I hope you understand now how Video extensions can be created inside our Microsoft Ads campaigns. 197. Bidding Strategies: Hi, guys. Welcome to this session. In this session, we'll talk about the different types of bidding strategies which you get to apply on Microsoft Ads account. The first one is going to be maximize clicks. This is an automated bidding strategy which helps to get you as many clicks as possible on your ads, which converts into traffic for your website. This bidding strategy works in a fashion wherein we'll try to show the ads in such auctions where the probability to win it and get a click is very high. That's the maximize clicks bidding strategy which you can use when your business objective is traffic. Another one is going to be maximize conversions. This is another automated bidding strategy where the focus of this bidding strategy is going to be on conversions or sales or lead generation. So when you are a new business and you're trying to generate a lot many sales, that is when maximize conversions gets used. So it is going to target your audiences in such a manner where the probability to get a sale is going to be extremely high. Also there is targets bidding strategy. This is a bidding strategy which we use when we want to improve the ad position. Let's say our ad is appearing at the bottom of the page and you want it to appear on top of the page as the first ad on the page. That is when we can use this automated bidding strategy, target impression share, where it will try to improve the impression share, the current impression share of your ad. There is also something we call as target CPA bidding cost for acquisition bidding, which is an automated bidding strategy which you can use. This is a bidding strategy in which we set a certain cost at which we would like to generate our conversions. This is a far advanced bidding strategy which comes into picture much later into the business when you are getting significant amount of conversions, but now you are thinking about how you can optimize the cost to generate these conversions. You want to reduce your ad spend as much as you can, but generate a significant number of conversions within that amount. That is when we use target CPA. It focuses on two things. One, it will try to generate as many conversions as possible and on the other hand, it will try to limit the cost. I'll try to cut down on the ad spend as much as it can. Then there is target ROS, which is return on and spend. This is another automated bidding strategy which is focusing on revenue. When you are running campaigns which are on revenue focused and you're trying to sell products to generate maximum revenue, that is when we can use this bidding strategy in this bidding strategy, you give a revenue target to the campaign. Focus the purpose of this bidding strategy would be to achieve that specific revenue target by selling high revenue products, high ticket products. Also, Microsoft offers you another bidding strategy, which is enhanced CPC or E CPC, which is a hybrid between manual and automated bidding. So here you get to set the bids on your keywords. However, Microsoft fluctuates your bids based on their performance. For the high performing keywords, it can increase the bids up to double the amount, and for the low performing keywords, it decreases the bids. By just adjusting your bits automatically, this bidding strategy tries to generate more conversions and conversion value. So these are going to be another type of different types of bidding strategies. Then there is CPM bidding as well, which is cost per Hus impressions bidding. So this is a bidding type which we use mostly for branding awareness purposes, where you pay a cost for showing your ads every 1,000 times. So now you are only paying for showing the ads, and that's primarily when our focus is on brand awareness. You want to reach out to as many people as possible and make them aware about your Microsoft also offers you another bidding strategy, which is CPV bidding, manual CPV bidding, which is cost per view bidding, which is a bidding strategy used on video ads. When you're running video ads, you use this bidding strategy and it is a cost which you set to pay for every view you get on your Video add. You're paying for every view or a click which happens on your Video app. So these are going to be all the different types of bidding strategies which Microsoft offers you on the platform. In the coming videos, I'll show you practically as well, how you can set it up on every campaign on different campaigns in the Microsoft Ax account. Thank you so much guys for listening to this, and I will see you in the next video. 198. Maximize Clicks: Hi, hi. Welcome to this session. So in this session, we'll see how we can apply the Maximize clicks bidding strategy on a campaign inside our Microsoft Ads account. So once we log into account, we can select the campaign in which we want to apply this bidding strategy. We go inside the campaign and we can go to the campaign settings page. As you can see, currently, the bidding strategy of this campaign is on enhanced EPC. We will change this to maximize clicks. So for doing so, we can go to the settings of this campaign. And now we can go to the bidding strategy specifically. As you can see, right now, which is on enhanced CPC, we can move this to maximize clicks. When you do that, it also gives you an option to set a maximum CPC bid limit, which is basically a limit which you're putting on the CPC on the cost per click and you're telling Microsoft that they can bid whatever they feel like, but up till a certain limit. If you set a bit like this, say, I'm putting it as ten INR, which basically means Microsoft can bid whatever they feel like up to ten INR. This is the upper cap which you can set and then you can save this. In this manner, we are able to set up maximize clicks bidding strategy on a campaign. 199. Maximize Conversions: Hi, guys. Welcome to this session. In this session, we'll see how we can apply Maximize conversions bidding strategy on a campaign in our Microsoft ans account. Once we are in the account, we can select the campaign on which we want to apply this bidding strategy and we can enter that campaign, and then we can go to the campaign settings. In campaign settings, specifically, we will go to the bidding section. In the bid strategy from the dropdown, we can select Maximize conversions, automated bidding. Once we select this, you also get an option to set a maximum CPC bid limit if you want to, which is basically a cap which you're setting on it wherein it limits the amount of money Microsoft can bid for every claim. We can set that and then we can come to the bottom of the page and save this. This is how a maximize conversion bidding strategy can be applied on a campaign. 200. Target Impression Share: Hi, yes. Welcome to this session. In this session, we'll see how we can apply the target impression share bidding strategy on a campaign inside our Microsoft Ads account. So once we log into our account, we can select a campaign first in which we want to apply this bidding strategy. And then we can come to the setting stage of this campaign and in the bidding strategy section, we can select target impression share. Now, as you can see, with target impression share, you also have an option to decide where you want your ads to appear, so you can choose between anywhere on the page, top of page or absolute top of page. Let's say we want to do top of page and then we can give our target and how much impression share we want to reach to. Let's say we are sitting at 15% and we want to be at 75%, so we can give the target in this man. Also, we can set the maximum CPC bid limit, which is the upper cap of how much we would want Microsoft to charge us for maximum for every claim. That we can also set up over here and then we can save this particular setting. This is how we are going to set up a target CPA targetimpression share bidding on a campaign inside our Microsoft Apps. 201. Target CPA: Hi, is. Welcome to this session. In this session, we'll see how we can apply the target CPA bidding strategy on a campaign inside our Microsoft AS account. So once we log into our account, we can select the campaign in which we want to apply this bidding strategy, and then we go to the settings of this campaign. In campaign settings, we will specifically go to bid strategy, and from the dropdown, we can select target CPA automated bidding, set target CPA cost per acquisition. Once we select this, we can also provide the CPA, which we would like Microsoft to charge us. This is going to be the average amount of money which Microsoft will try to charge us for every sale or lead generation. In this, we can also set the maximum CPC bid limit, which is basically a upper cap which you're setting, which allows Microsoft to charge us for every click up to this amount. When we say ten rupees, which we basically mean that Microsoft can bid whatever they feel like up to ten rupees per clip. This is how we can go ahead and set up a target CPA bidding on a campaign inside our Microsoft ansaom 202. Target ROAS: Hi, welcome to this session. In this session, we'll see how we can set up target ROS bidding strategy on a campaign inside our Microsoft Ads account. Once we log into our account, we can select the campaign in which we want to apply this bidding strategy, and then we can come to the settings of this campaign. In campaign settings, we are going to specifically go to bid strategy, and in this dropdown, we can select target ROS automated bidding, set target ROS return on Adspen. This is what is going to give us the option for setting up the ROS. Let's say we can give our ROS in this particular manner. And then we can also set the maximum CPC bid limit, which basically a bit limit which you're setting that how much maximum can Microsoft charge you for every click? We can set that up as well. Then we can save this. This is how we are able to set up our target ROS bidding strategy on any campaign inside our Microsoft Dancer. I hope this makes sense. Thank you so much guys for listening to this, and I will see you in the next meeting. 203. Enhanced CPC: Hi, welcome to this session. In this session, we'll see how we can apply the enhanced IPC bidding strategy on a campaign inside our Microsoft Ads account. Once we log into our account and we select our campaign, we can go to the campaign settings page. And in the campaign settings, we can specifically go to the bidding strategy section where in the drop down we can select enhanced CPC adjust my bid to get more conversions. Now this is going to be the enhanced CPC bidding strategy which we have selected for this campaign. Then we can just save this and in this manner, enhanced CPC bidding strategy can be applied on a campaign inside a Microsolaa. 204. REMARKETING CAMPAIGN CREATION - Practical: Hi, guys. Welcome to this session. In this session, we'll see how we can create a remarketing campaign inside the Microsoft Ads account. For this, the first thing which we require is the UIT tag, which we are going to implement on our website, and this code is going to basically capture the IP address of the user, and then we can start following them with our remarketing campaign. Step one is going to be to create the UIT tag if we have not created yet. Let's say we have not done that we'll start from the first step of creating the UIT tag and setting up the code. Here we can create a new UIT tag and we can give it a name in this manner and we can install the tag, code ourselves if we know so. Otherwise, there are three other options as well, which we can follow. We can give it to our web developer, we can add the tag through our website editing platform like Shopify, Wix or WordPress Wig Commerce, or we can use the Google Tag Manager to do so. This is the code guys which needs to be copied and then we need to go to the back end of our website and paste. Once this is done, the UIT tag has been pasted on our website, then comes Step two. Step two is going to be that we are going to create a remarketing list and link that remarketing list with the UIT tag because the UIT tag will capture the IP addresses and store it in the remarketing list. Let's do that. Let's say we are doing this remarketing for a specific campaign. There are two things which can be done. Either you can do the remarketing for a specific campaign which is already running or you can create a brand new campaign as well, which runs only for remarketing. So let me show you how we can do it on an existing campaign. Let's say this is the campaign in which I want to set up remarketing. I can go inside the campaign and we'll go to the audiences section where we can add remarketing list, as you can see over here, we're going to create the association. So we're going to create a remarketing list first. This is the remarketing list which we are creating. Now this is where it says tag name, this is where we need to link the UIT tag which we created in step one to this remarketing list. That was UIT April 17. We have now linked that then we also need to choose whom to add to the audience. What kind of users are we going to track? We can say visitors of a page, people who are going to visit this page, we want to track all of them. Then we can give the website URL. You can say URL equals and give the complete website URL right here. Then you can also decide the membership duration for how many days you want to follow these users. By default, it is 30 days. You can also do it the maximum you can do it for 180 days as well. You can set that up and then save it. Now we have created this remarket April 17 as the remarketing list, which we have now linked to this campaign, and we can save this. This is the remarketing list segment which has been created, which is going to collect data of people who are going to visit the website, track their data from this campaign, the ads which we will create will be able to follow them. This is how a remarketing campaign can be built out inside the Microsoft Ads account. I hope this makes sense. You understand the complete process now. Thank you so much guys for listening to this, and I will see you in the next video. 205. Audience Segments - Dynamic Remarketing Lists: Hi, guys. Welcome to this session. In this session, we'll see how we can use dynamic remarketing as well inside the Microsoft ansca. So dynamic remarketing is a scenario wherein users when they come to our website, they check out multiple products. You can also follow them with the different products which they checked out and create dynamic ads and follow them with that. That becomes dynamic remarketing. So here we are able the process remains pretty similar the way we have set up our remarketing list. However, since it's going to be a dynamic remarketing, the code which we put up for this one is going to be a little different from the usual remarketing pod. So let's have a look at this how you can set up a dynamic remarketing as well in our campaign. So the first part as we spoke earlier as well, step one remains that we create the UIT tag and then we can link it inside the campaign. Let's take the campaign. We go inside the campaign, and now we can go to the audiences section where we can create a dynamic remarketing list. So we're going to create an association, and this time, this is going to be a dynamic remarketing list. You can create a new one and you can see we have chosen dynamic remarketing list over here, target potential customers who have recently interacted with your products. And then we have to select the tag. The tag which you created, you can just select that, and now you can select the kind of audience you want to target over here. So you can choose general visitors, product searchers, product viewers, shopping cart abandoners or fast buyers. Let's say we are doing, let's say, general visitors for the last 30 days. Then this is the code we are talking about. This is the code which needs to be added along with the UIT tag. You can see the instructions clearly given over here that we'll have to customize the UIT tag to have this also added in the account and then you can set up the campaign. Here, once you copy this, you can paste it along with your UIT tag at the back of your website. Once we do that, we can create this dynamic remarketing list. And once you have that, you can apply this to the campaign. This is the one which we have created and you can see we have applied this to this campaign and you can save them. This is how we can set up a dynamic remarketing list inside an existing campaign and run that campaign and follow our users who are interacting with our website. I hope this makes sense. I hope you understand now how dynamic remarketing list can be used and we can run a campaign with that. Thank you so much guys for listening to this, and I will see you in the next ide. 206. Shopping Ads Overview, Microsoft Merchant Center Store: Hi, guys. Welcome to this session. In today's session, we're going to talk about shopping campaign inside the Microsoft Ads account. Shopping campaigns are going to be guys a campaign type with the help of which we can create product ads inside the Microsoft Ads account. Product ads are a type of ad in which you can show the image description, price of the product as well. These are ads which comes on the bing.com page, and these are really good for ecommerce kind of businesses. If you're running a business where you're selling tangible products, it makes absolutely sense for you to run product ads across the Microsoft Network. So let's have a look at it, guys, how this ad looks like on the bing.com page. So once you go to Bing and you search for any information, you will find these ads appearing on the top of the page in this manner. As you can see, the appearance of the ad is very different. It comes with an image, description, price of the product, and the website name. So now, when you click on the ad, it will take you to the landing page where you will be able to see the ad as well on the product page. So in this manner, the ad works, guys. In order to create this specific kind of an ad, we'll have to run a shopping campaign. Now, to create shopping campaigns inside Microsoft Ads, the first thing which we require out here is going to be a Merchant Center account, a Microsoft Merchant Center account. It's basically an online inventory system, guys, where we first upload all our product details, and then we link this account with our Microsoft Ads account in order to create a shopping campaign. This Microsoft Merchant Center account guys, we store all our details like product ID, name of the product, price of the product, title of the product, conditions of the product, availability of the products. Like this, we'll have to provide all the details of our products into this Merchant Center account, and then we are going to link it to Microsoft ads to build our shopping campaign. So this will be the process, guys, by which we will be able to run product ads in Microsoft Ads account. I hope this makes sense, and now you understand the process and the background of shopping campaigns. In the next session, we'll talk about and we'll see how to open an account with Microsoft Merchant Center and how we can upload products over there. Thank you so much, guys, for listening into this session today. Have a great day, guys. 207. Setting up Microsoft Merchant Center Feed - Practical: Hi, guys. Welcome to this session. In today's session, we're going to see how to set up a Microsoft Merchant Center account inside the Microsoft Dads. Once we log into the account, guys, we can come to the Menter section on the top right corner. And from here, we can start the process of setting up the store. So as you can see, we can start by clicking on Create Store. And here, we can start providing all the details. So the first thing which we have to provide is the store name. So we can give it a name, and then we have to do a domain validfication. Okay. So in this domain validation, what we have to do is we have to validate the website which we are trying on which we want to set up the merchant center. So for which Microsoft gives us two options. One, we can do it through our UIT tag, which is installed on the website. Or else we can make use of the Bing Webmaster tools as well to do the same thing. So now, since our UIT tag is already set up on the website, it will automatically pick your domain in this specific manner, and then you can continue with it. Otherwise, the process would be like this wherein you first set up your UIT tag on your website and it will start reflecting out here automatically. So once this is done, then we can move to the next page. And here, if you want, you can block the aggregators as well. And provide the other details like language and your email address. And with this information, we can create the store guys once the store is created, the first step would be that we will have to create a merchant center feed. So as you can see, now the merchant center store has been created, and what we need to do is we have to create a feed. So for that, we can go to the left panel, and from here, we can start the creation of a feed. Feed is basically going to be a file which will contain all the details of our products and with the attributes. Okay, so we'll have to provide all the details one by one inside the feed. So here we can start providing the details, guys. So the first is the feed name. Okay, so we can give it a name, let's say, in this specific manner, and fee type, whether it's an online product or any other type which we can provide out here, country of sale, which we can choose. We can also choose any other country which we want to add the currency of the country as well. Once we provide all this information, we can go ahead. Microsoft will give us a particular feed file template, which we can download and in that, we can upload all our information, our product details, and then we can upload that file out here. In this manner, we can upload the file, and then we can click on Create feed. So now the feed has been created, guys, and this will be used for the shopping campaign which we build inside the Microsoft Ads account. So in this manner, guys, we are going to set up our Microsoft Merchant Center account and then we'll upload our product details in a feed, which will be used in the shopping campaign where we will create product ads and we run it across the Microsoft Network. I hope this makes sense, and now you understand the whole process. Thank you so much, guys, for listening into this session today. Have a great day, guys. 208. Mobile App Campaign Creation - Practical: Hi, guys. Welcome to this session. In this session, we'll see how we can create a mobile app campaign inside the Microsoft DADs account. So once we log into our account, we can create a mobile app campaign primarily to promote to do promotions of our mobile app. Let's assume that we have created a mobile app for our business. So now we would want people to download it and start using it and buy products and services through it. So for which we can use Microsoft Ads advertising, and we can do a promotion of it. We show ads related to our mobile app. And now when people click on our ads, they are taken to the Google Play Store or IOS app store from where they can install this mobile. Let's see how we can build out this campaign. So we're going to create a new campaign where the goal of the campaign would be promote apps. Now you can see it for app install ads, which we are going to create it for. Here we can give a name to the campaign. We can give the campaign budget over here and location targeting which we can set. We can also choose the people targeting and the language targeting right here. These are all the details which we fill in at the campaign level, and then we can save it to go to the and group level. Here we can give our website ER then we can name the ad group. We can also add some keywords from here, let's do that. Once you add the keywords, then we are coming to the ad level where we can create the ad. Now you can see the ad type is going to be app Install ad because we are doing app promotion. We can search for our mobile app. This is why we talked about this earlier that we'll also have to register our app on Google Play Store or IOS app store. Then you can search for it over here. You can search for your app if it is only registered, then only and now you can search for it in this manner. And you can attach your app to the advertisement which we are creating. Here you can start the details of it. You can give the ad title, you can give the text over here. In this manner. You can also say the device preferences. Let's say mobile if it is so and we can create the whole ad. You can see how the ad is going to look like on mobile and tablet and then we can save it. This is our ad creation, which we have done now. If you want, you can also add some extensions if need be. Which 209. Dimensions, Reports, Saved Custom Reports - Practical: Hi, Ayes. Welcome to the sessions. In this session, we'll look at how reports feature can be used inside the Microsoft Lads account. As we spoke earlier as well, once we start running our campaigns and we get to see a lot of data, it becomes extremely important for us to analyze this data, and that is where reporting feature helps. It helps to download data in different formats and then we can analyze them. Let's see how you can do that. So for reporting, we can go to the left panel far left panel where reporting is available and we can come here. And now you can see this is how it is going to look like. This is the different reporting template. Microsoft has created different types of report templates as well, which you can simply use and download data by report. Without any problem. These are going to be all the saved reports which have been created in the past. And here you can see different formats of reports which are available in this particular manner. If you look at the templates, these are all the different templates which you will get from Microsoft for downloading. There is account performance report, ad performance, ad group campaign, keyword performance. Conversions based reports are also there. Assets and extensions related reports are there, targeting and placement reports, product ads, dynamic search ads, property ads. There are a lot of different types of reports which you can download from here, and then you can analyze data. Let's have a look at one wherein we can look at a campaign performance report. So this is like a campaign performance report where you can select a particular time period. Let's say this is the time period, and now you can see data for all the campaigns and you can understand the performance of it. If you want to modify these particular columns, then you can do that as well by going to modify columns and you can add other columns which you want to from here and remove the ones which you don't want. Let's say I don't want average CPM, I can do that. I place of that, I can choose, let's say, quality spore or device type I can do and save it. So you can see those columns got added over here, device type and quality score. This is how you can customize the whole report as per your requirement, and then you can download it in different formats. This is the plus point of using reporting or reports with the help of which you can analyze a lot of data in your Microsoft Ads accounts, which gives you clear insight about what's going right, what's going wrong, what needs to be changed to what should be a priority next. All those things becomes very clear by this data analysis. I hope this makes sense. You understand now how reporting works inside the Microsoft Ads platform. Oh 210. Business Location Feed: Hi, guys. Welcome to this sessions. In this session, we'll talk about another feature which is business location feed. So in Microsoft AD's account, as we spoke earlier in the previous videos as well, we can make use of location extensions. So in such cases, when we have multiple locations and we have huge amount of locations which we are listing down, a lot of changes can be happening over there as well. So what you can do is, uh, you can make those changes reflect automatically inside your Microsoft A's account. You can do this by linking your Microsoft Ads account with the Google Business profile or B places wherever you have gone ahead and listed your locations. So by doing this, you are able to update the location extensions automatically. So this is what we mean by business location feed. So wherein you are getting the feed from your Google Business profile or big places, and then we can go ahead and make those changes, optimize it according to them. So for this, we can go inside our Microsoft Ads account and we will go to the Business location feed in business location feed, we can import all this information as you spoke earlier, either through our Google business profile or through our BinkPlaces account. Microsoft gives us both the options, Google My Business. You can come here, you can sign in with your Google email ID and connect to your Google My Business account. And then both are linked together. Whatever changes happens in the Google Business account will reflect in your Microsoft As in the same manner, you can do that for your Bing places as well. So this is how we can make use of the business location feed, which will help to automatically update location extension details on our Microsoft At account. 211. Performance Targets: Hi, guys. Welcome to this session. In this session, we'll talk about another feature, which is performance targets on Microsoft Ads account. This is going to be a feature which helps you to get valuable insight into your campaign performance trends, and it alerts you to items that you may need extra or even critical attention. What's going to happen here is you can create and set your performance targets. When you start managing running your campaigns, you can set these performance targets and then you can track whether you're meeting them or not. So this really helps to keep track or keep a watch on how your performance of the campaigns is going on and what it looks like, whether you will be able to meet those targets at the end of it. So that is what performance targets helps you with. So it keeps you in a track, and it keeps you look out for your performance on a regular basis and see how you're trending, how the performance is trending and whether you are able to meet those numbers eventually. So let's see this feature, how you can apply this on the Microsoft Ads account. So once we are here, we can search for performance targets. And this is where you can create one. You can create a performance target over here. You can select the campaign for which you want to do this. You can set the time period. Let's say you want to select a time period, which is weekly starting Monday. Now, what you want to you can define the target metrics. What kind of metrics you want to see going up and down. Based on that, you can decide. Let's say the spend is less than equal to, let's say if the spend is less than equal to in this manner, and you want to see the elix Now it is going to keep track of that which we have here. Wherein this particular performance metric we keep a watch on the spend. The spend has to be around 50,000 and clicks around 10,000, it's going to see whether you're able to achieve those numbers in the designated time period. So whether the spend is going up to 50,000 and the clicks are more than let's say 10,000, that is what we are trying to achieve over here. So this is how a performance target feature can be used, which helps you keep track of your campaigns performance as it is performing and also gives you an estimate whether you will be able to meet those numbers eventually or not. 212. Website Exclusion Lists - Practical: Hi, ays. Welcome to this sessions. In this session, we'll see how we can make use of the website exclusion list feature on the Microsoft Ads account. So this is a feature where you can list down a list of websites where you don't want to show your ads. This can be useful negatives when you're running some display campaigns. When in display campaigns, specifically, our ads can appear on different types of content websites. Now, there can be certain websites which might not be relevant for you at all. So those websites you can add over here in this list, which means that we tell Microsoft that those websites you are completely blocking from showing your ads. So this can be really useful because this helps to save your impressions, save your money as well. Your ads don't show up on irrelevant websites, and you also don't get any irrelevant clicks. Let's see how easily you can create this particular list. So once we are inside the account, you can search for website exclusions, and we can create a website exclusion list over here. So now you can create the list over here. And you can give the list of websites right from here in this manner. This is how the list is going to look like. You can see these are the websites which we added earlier as well. In this manner, the website exclusion list can be used primarily to negate irrelevant websites, and it helps to save your money and also target your ads towards relevant websites. 213. Shared Budgets - Practical: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of these shared budgets feature in the Microsoft Ads account. This is a feature where you can set up a certain budget which can be shared across multiple campaigns. Let's say you get a lump sum amount of money to be used on Microsoft Advertising, there are two ways of using it. One is wherein you can equally divide that budget across all the campaigns, or you can use shared budgets feature where you can assign it, you can assign it to shared budgets, and then that money can be shared across multiple campaigns. The only thing which can happen with shared budgets is that when you use this feature, the money will be not equally allocated to all the campaigns. It will be shared across all the campaigns so the distribution can be uneven. Let's see this how you can use this feature. Once you're inside the account, we can look for shared budgets, and this is where you can create one. You can give it a name first, and then you can decide the budget amount, and then you can select your campaigns. You can select the campaigns which you want to use over here specifically. Then you can spend your budget evenly throughout the day. You can do that and create your specific shared budget. You can see now this is the shared budget which we have created, and the amount over here, which will be shared across two campaigns specifically. This is how we can make use of the shared budgets feature, which can be used across multiple campaigns and budget can be used for running the ads for those campaigns. 214. Portfolio Bid Strategies: Hi, guys. Welcome to this session. In this session, we'll talk about the feature, which is portfolio bid strategies, which you can use in Microsoft Ads accounts. So portfolio bid strategies is a feature with the help of which you can apply a specific bidding strategy on multiple campaigns in one go at scale. So now all the campaigns will be running on a specific one specific bidding strategy. So sometimes it can happen that your focus of the campaigns is going to be different. You business because of some business changes, your focus turns on, let's say, specifically revenue. So in such a case, you might have to go ahead and change the bidding strategies of all the campaigns to revenue based bidding strategy, and that is when portfolio bid strategies can be used. So here, what we do is we apply this specific one bidding strategy on multiple campaigns, and now it gives you a complete performance report for all the campaigns together. So you will get a complete report, a detailed report giving a total idea about how that bidding strategy is working for all the campaigns. So let's have a look at this how you can apply a portfolio bid strategies on the platform. So once we are on the account, we can search for portfolio bid strategies. And here you can create one. So the first thing which you will have to do is to select the bidding type. So let's say we're choosing Target CPA, we can give it a name. And we select them type. Then we can also select the campaigns on which we want to apply this Then we set the CPA bid. If you want, you can also set a maximum CPC bid limit as well, which limits the Microsoft algorithm from bidding more than this particular cap which you are setting. Now this becomes our portfolio bid strategy which we have applied. And this is where you will get to see the full data. Once it starts running, you will be seeing the performance data for all the campaigns together here specifically and then we'll get to understand whether the bidding strategy is working for those campaigns or not. I hope this makes sense, you understand now how portfolio bid strategies can be used on the Microsoft ands platform. 215. Labels: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the feature called labels. Labels are basically going to be a tag which you can put on the campaigns. Imagine you are running a lot of campaigns for different clients, different sectors specifically. It becomes really difficult sometimes to filter out certain type of campaigns. Let's say you're running campaigns related to sectors which are like sports related campaigns, technology related campaigns, retail specific campaigns. Let's say telecom related campaigns. A lot of different types of campaigns which are running Google in the Microsoft Ads account, and now you want to go ahead and filter out specific ones. In such a case, you can make use of this feature called labels. What we do here is we create certain labels based on the segregation we want, and then we apply these labels on our campaigns. It really helps us later on to filter out the campaigns as per our requirement. So let's see this how we can use this feature. So once we are inside the account, the first thing which we can do is we can create these labels first. So for which we can go to tools where we can go to labels, organize your campaigns, ad groups and more with labels. And this is where we can create, as you can see over here, okay? So in this manner, we can select it and create a new one. So now that you have created your labels, what we can do now is we can apply these labels on our campaigns. So for which we can go ahead. Let's say we will go to the campaign tab. And let's say for the first campaign, I want to put a label off. Let's say this campaign is related to sports. I can select this campaign and then go to labels and just apply sports. This way, the sports label will be linked to this particular campaign. If you see now here we get to see that. Same way, other labels are put on other campaigns. Now when you download this data in let's say a CSV file, you can filter by labels and you can pull out sport specific campaigns out of the big list. This is how labels really helps to filter out campaigns in a much easier manner when we are handling huge number of campaigns at OF. 216. Seasonality Adjustment: Hi, ays. Welcome to this session. In this session, we'll see how we can use these seasonality adjustments feature inside the Microsoft Ads account. So this is a feature is useful when you are in a seasonal business. So let's say you have specific months of the year when your business peaks a lot and there's a lot of demand for your product and services. In such scenarios, you can use seasonality adjustments. So let's say urqarur, which is October, November, December is the season for your business, and majority of the people buy your products at large scale during that period. What you can do is you can use this feature go ahead and make some changes at the back end, which can be wherein you can push your ads more aggressively during this particular seasonality season period. So what we can do here is we can add a multiplier. We can say to Microsoft algorithm that you want to generate a higher percentage of conversion rate during this particular season during this month. And after the season is over, it can come back to this original level. So that is how we can make use of seasonality adjustment, which can help us to get that extra revenue during the peak seasons. Let's have a look at this. For this, we can search for seasonality adjustments. And here, we can create a seasonality adjustment. We can give it a name, okay. We can give a description of it as well. We can give a start date. Let's say we want to start it from first of May, ten to tenth of May. And now you can select either you can choose the type of campaigns on which you want to apply this or you can choose specific campaigns as per your wish. You can also choose the devices on which it will be applied. Then you can set up your conversion rate adjustment. This is where we give it an instruction that you are looking for a higher conversion rate during that season. The same thing can happen in the other way around as well. If there is a particular time of the year when conversions don't happen that much, you can do a negative adjustment as well. Let's say during this period, I'm saying that uh, we tend to get more sales, so you're looking for higher conversion rates and you can give it a certain target. Let's say your current conversion rates are 5%, but now during this peak season, you are looking for a 10% conversion rate, so you can apply. So now this becomes a specific seasonality adjustment we have done on our search, shopping, performance Max campaigns. During that period, when the conversion rates should be around 10%, ideally speaking, 5% more than the usual stuff. I hope this makes sense. This is how we can use seasonality adjustment to capitalize on our peak seasons when we can generate more revenue than usual. 217. Microsoft Store Ads: Hi, guys. Welcome to this session. In this session, we'll talk about Microsoft Store ads. These are going to be another type of ads which you can use for promoting your mobile app. Let's say you run a business and you recently got a mobile app created, and now what you would want is that this app should be downloaded by your customers and they should be using this app to do business with you. They can buy your products and services through the app. Now for that, they need to be aware about your mobile app. And that is where Microsoft Store Ads comes into picture, wherein you can advertise about your mobile app, and now when people see these ads, they click on it, they will reach the Microsoft Store, and that is where they can board and download it from. That is what we can do here with Microsoft Store Ads. Let's have a look at it on the platform. So for Microsoft Store Ads, we are going to go to the section the first thing which we need to do over here is to add and connect a publisher account. So once you have your app created, it has to be registered on the partner Center, which is the division of Microsoft Store, where you need to register your app. So once you have the app registered on the store, then you can add that as a publisher account over here. So you can add the publisher account either by searching by app or by publisher information. You can search for it and you can link the particular your publisher account in this particular Google in the Microsoft Apps account. Once the linking is done, then comes the campaign creation process where we can start creating the campaign which will run Microsoft Store Apps. Here, we are going to create the campaign where we have to also link our publisher ID. We have to add our publisher ID and then link the Microsoft Store, and then we will be able to create our Microsoft Store Ads campaign. This is going to be the process with the help of which we will be able to run these ads, which will promote our mobile apps, and we will be able to drive app downloads with it. I hope this makes sense. You understand the complete process now. Thank you so much guys for listening to this and I will see you in the next weed. 218. Automated Rules: Hi, guys. Welcome to this session. In today's session, we're going to talk about automated rules in Microsoft AL's account. Automated rules is a feature, guys, with the help of which we can save our time by automatically making changes to our campaigns based on certain criteria. When these criteria are met, certain actions are taken on our account and which helps to continuously we can automate and we can make these changes happening at the back end of the account. It really helps to keep a watch on the account as well, because this is going to be a completely program based actions which are being taken. To give you certain examples of this, there can be different rules created around budget, around campaigns, ads, keywords. For example, we can create a rule around campaigns, wherein we can set a rule that if a campaign spend reaches a certain amount, then we are going to pause such a campaign because it's going to go beyond our budget. Like that, we can also create rules around ads, wherein we can pause certain ads which are not performing to a certain level and so on and so forth. So let's have a look at this guys, how we can apply these rules inside the account. So once we are inside the Microsoft Ads account, we can come to the campaigns page, and first, we can select the campaign on which we want to apply this rule, so we can select in this specific manner. And then you have this automate option provided. So let's say I want to create a rule wherein I want to change the budget of the campaign or I want to pause the campaign when the campaign spend reaches a certain amount. So I can select that rule. And start filling up the details. So the first is this will be applied to the selected campaigns which we have chosen, and the action which will be taken will be pausing the campaigns. So let's put the conditions, guys. So the condition we are keeping out here is that the spend reaches a certain amount. So we can say if the spend equals, let's say, 5,000, then the campaign should get paused. So like this, simply, you can create a campaign rule which will keep a check on the spend of the campaign, and it will pause the campaign the moment it reaches a certain threshold. So this becomes one rule, which is at a campaign level. In the same manner, we can do it at an ads level as well. So you can come to the ads and you can select your ads and apply an automated rule on them. Let's say I want to pause certain ads which are not performing, so I can create a condition for that also. So it will be applied to the selected ads, and the action will be that they will be paused. And the condition is if let's say the CTR of a certain ad is less than 1%. And also, let's say the clicks of an ad is less than five, then absolutely we can understand that it's a low performing ad, and we would not like to run it in the account, so we can certainly pause it. So when these two conditions meet only then this action is taken, and for those ads, it will be paused. So this becomes an ads rule which we have created now. Similarly, we can create certain automated rules around keywords as well. For keywords, we can create a rule wherein we would like to increase the bids of certain keywords which are performing, and we also want to decrease the bids of keywords which are not performing. In such a scenario, you can first select the keywords and then go to automate and you can say change current bids when and now, let's say the first, we are looking at increasing the bids, so we can increase the bids by a certain percentage. And we can also set a maximum CPC bid limit, the maximum you are willing to pay and you don't want to go beyond that, so you can put a cap on that as well. And then the condition says that I want to increase the bits for keywords whose CTR has been really great. I will say that any CTR which is greater than 1% and also I can say that the ones which has got a good number of clicks, let's say, anything greater than ten. When these two conditions meet for certain keywords, those are my good keywords, and I would like to increase their bids by 5%. This becomes a keyword rule for good keywords. In the same manner, we can create another rule, which is going to be for the bat keyword. So in that case, I want to decrease their bids, let's say by 5%, and the minimum I want to go is still one. The condition for this is that the CTR has been extremely low. So I'm going to say, let's say it is less than 1%. Also, the clicks on these keywords, the clicks they have brought in has been less than five. So these are absolutely low performing keywords and I don't want to pay a higher bid on them. I want to decrease their bids by 5%. So this can be a keyword rule which we have created for our bad keywords. So now these rules will automatically work at the back end, and they will continuously keep a check on your account. And whenever those conditions are met, those actions are taken at the back end. In this manner, guys, we can make use of the automated rules inside our Microsoft Ads account. I hope this makes sense, and now you understand this feature. Thank you so much, guys, for listening into this session today. Have a great day, guys. 219. Microsoft Advertising Editor: Hi, guys. Welcome to this session. In this session, we'll talk about Microsoft advertising Editor. So this is a specific software created by Microsoft for advertisers who would like to try out different campaigns and changes which they would like to do to the live account. And this software helps to what we do with this software we download our whole account on this software in the offline mode. So now you get a replica of your live Microsoft Ads account on this software in offline. And now you can experiment. You can go ahead and make changes. You can create new campaigns, ad groups ads, keywords, bits, budgets. You can make changes to the existing campaigns. And once you make all those changes, you can now apply them to the live account. So by following this process, we tend to make sure that the changes being done are correct and it does not negatively impact the accounts performance. So you can also transfer your account data with Google Import directly into the Microsoft advertising editor. So let me show you how you can come to this particular software. So for this, you can search for Microsoft advertising editor. This is the website, guys. Where we can come and we can go ahead and download it from here. They have given both the versions are here, which is for Editor for Windows and editor for Mac, you can download that as per your system, and then you can start using this. Once you have this software, you just need to login with your Microsoft ad email ID password, and it will automatically sync in the whole account details into itself. Then you can start working on the software. Let me show you how this will look like. So this is the software guys, which you can see, Microsoft advertising editor, it looks pretty similar to the Microsoft Ads account interface. This is the campaigns page where you can see all the campaigns over here. If you select any of the campaign, you can see the details of that campaign on the right hand side, and now you can make changes. You can make changes to it. You can apply different settings which you can change over here. So as per your requirement, things can be changed at the account level. Same thing if you now go to ad groups, you will be able to do the same thing. You can select an ad group, you can remove it in this particular manner. If you want to add a new ad group, you can do that. Same thing you can do with campaigns where we can create new campaigns from here right away. Then if you come to keywords as well, you can go ahead and change a lot of things. You can change the keyword itself. You can change the match type of it. You can go ahead and change the bit of it. A lot of changes which you can do plus you can add new keywords. You can select the campaign. You can select the ad group in which you want to add new keywords. Moving forward, you can also look at ads, you can see the all types of ads which are there. And then if you want to make changes to these ads, you can do that. You can remove certain ads if you want to. You can change their headlines, descriptions, all that can be changed right here. Once you make all these changes, then you can apply these changes into the live account. For that, on the top, you can click on post and this option will allow you to go ahead and post these changes, which we have looked at into the live account. As you can see, it is now uploading the changes. This is how we can make use of the Microsoft advertising editor to do a lot of experiment work and then decide and then apply them to our lives. 220. Ad Preview & Diagnostic - Practical: Hi, guys. Welcome to this sessions. In this session, we'll look at a tool on the Microsoft Ads account, which is going to be ad Review and diagnosis tool. This tool helps you do a preview of your live ad on Microsoft Ads on Bing specifically. So once we start running our campaigns, sometimes we would like to see our live ads, where are they appearing on Microsoft being what positions they are appearing in. So all that might come to our mind. So it is a better choice that we go ahead and use this tool for figuring that out. Rather than doing a live search. Because if we do a live search and we get to see our ad, we will have wasted that impression specifically, and that is what Microsoft does not encourage. That is why they have created this tool which allows you to get that same thing done through this internal tool wherein you can see a preview of your live ad on the Microsoft pin, and you will get to see where they are disappearing. If it is not appearing, then it will do a diagnosis to tell you the reasons behind why it might not be appearing. Let's have a look at this tool, how you can use this. Once we are inside the account, we can go to two weeks where we can see ad preview. Review your ad location in Microsoft Bing search results. So this is where you can give a keyword, the prime keyword and it is going to do a preview. The preview would be like it is going to show you in the sense of looking at the microsoft Bink page in this particular manner, it will show up and then we get to see the information right here. If the ad is appearing, then it will show up and it will highlight it. If it is not, then it is going to give you the reasons as well for the reason it is not appearing. That is how it can preview textdsPlus it can also preview product ads or shopping ads, which we can see. I hope this makes sense. I hope you understand now how ad preview and diagnosis tool can be used as well for previewing live ads to understand where AR ad is appearing on the Microsoft Bank page. 221. Import from Google Ads, Import from file, Import Schedule & History: Hi, guys. Welcome to this session. In this session, we want to talk about the feature which is Microsoft Ads Import. So this feature specifically helps you to import campaigns from other ads platforms into your Microsoft Ads account. So let's assume that you're already running metaads or Google Ads before starting with Microsoft Ads. What you can also do now is with the help of this feature, import those campaigns from the other platforms into your Microsoft Ad account and start running. This saves you a lot of time because you don't have to start a campaign from scratch. You can just import the ones which are working for you and import it into your Microsoft Ads platform and quickly start off with advertising through this platform as well. Let's have a look at this, how you can use it. So once you're inside your Microsoft Ads account, we can go to Import, which is right under Ad studio. And here, you get the option to import. There are multiple options which you can see what we here specifically. So you have import from Google Ads. If you want to do that, then we come here and we follow the process where we can choose a quick setup and sign into our Google Ads account and import campaigns from there into our Microsoft App. In the same manner, if you want, you can import from Meta ads as well. So you need to sign into your Meta Ads account business manager account and then allow it, and then from there quickly you can import the campaigns from your meta ads into your Microsoft Ads platform. In the same manner, it also allows you to import from Pinterest ads. If you're running Pinterest ads specifically, you can sign into your Pinterest Ads account and then you can choose the account which you have and you can set up the schedule to import campaigns from there into your Microsoft Ads plan. This way, we can easily import campaigns from other ads platforms and start running them on Microsoft. 222. Experiment Campaign Creation: Hi, guys. Welcome to this session. In this session, we'll talk about the Microsoft advertising Experiments campaigns, which you can create also on the platform. Experiments are going to be a type of campaign wherein you can create a copy of the original campaign, and in this copy of the campaign, you make some changes. You change all different things which you want to make changes of, and then you can run this experiment campaign along with the original campaign. You can run that for a certain period of time, and at the end of it, you compare both of them. You compare the original campaign with the experiment campaign to see the results of it, whether the experiment was a success or a failure. Here, you can go ahead and make any changes you want. You can create new ad groups, you can change the keywords, mash types, bids, budgets. Whatever changes you want to do, you can do in the experiment campaign, and now this runs like another campaign along with your original so that we can see the difference. So we can understand whether the changes which we did was positive or worked out well for us or not. That's the idea of experiment campaigns. This really helps to experiment with new features, new landing pages or ad copies. This is a kind of an AB testing which you do to see and figure out if there can be newer versions of ads or landing pages which can work out much better than the current state of performance. Let's see this guys how you can create this experiment campaign. So once we are inside the campaigns page, we can go to specifically experiments. You can search for experiments over here. Now from here, you can create experiments. You can see experiments, you can find it under product groups as well right here. We can create an experiment. The first thing as we spoke about it, it's a copy of the original campaign. So what we have to select is a original campaign first, and then we can go ahead and give it a name, experiment then we can give a start date end date when you want to start this experiment from and give an end date to it. Then you can also define the experiment split. This is the budget split. The budget of the original campaign will be split and you can decide the percentage, how much percentage of that budget will you use in this experiment. You can keep it as a 50, 50% budget split and you can save that. You can see now this is what is becoming a copy of the original campaign which we have created now and we can open this Now you can make any changes which you want to do in this campaign. For that, let's say we want to make some changes to the ads. You can go to the ads section over here and you can edit the ad. Here you can make changes to the headlines, descriptions. In this manner, you can make changes to the ads. Then if you want to make changes to the keywords, you can come to the keyword section and you can add some more keywords, if you want to add some keywords to it. Also, let's say we want to change you can add some extensions if you want to et's say we want to create some new callout, sex extensions, You can see we have made three types of changes in this experiment campaign right now, we changed the ads, we added some keywords, we added some extensions as well, and now we let the campaign run. Once the campaign runs and for a certain period which we have decided for, then comes the decision making stage where you can come to apply Experiment two, and now this gives you two options. So the first option is that whatever changes you have done, those can be applied to the original campaign itself if the campaign was successful. If the campaign turns out to be successful, then you have two things which you can do apply those changes to the original campaign or start a new campaign with those new changes. If the experiment was not a success, then we can just end the campaign now. So these are the two outcomes which you can decide upon at the end of the experiment. I hope this makes sense. You understand now how experiment campaigns are going to run for us, and this really helps to come up with new types of ads, keywords, landing pages, which by through this experiment, we understand are working better than our original ones. I hope this makes sense. Thank you so much guys for listening to this, and I will see you in the next video.