From Research to Results: Rank Your Google Business Profile Even Higher

1. 1. From Research to Results: Rank Your Google Business Profile Even Higher: Let's have some fun ranking a business who really need some help. This is your chance to see everything you've learned come together as you watch over my shoulder in this shop. So let's go ahead and let's dive in. In this workshop, I want you to pretend that you're on a mission with me and together we're going to help rank a business. Now we're going to start off with doing some really specific types of research, and then we're going to bring it all together and put together an action plan to help this business rank as fast as possible. Everyone, I'd like to introduce you to Nikki from Think Tank workspace. Think Tank is a virtual office space located in Toronto Canada. They rent office space to entrepreneurs like me who need a space to work, learn, and network from. This is our mission. One, we want to rank Nikki at T Tank workspace as fast as possible. Two, we want to create content to make people want to visit or book he workspace. Three, we want to make it easy for them to actually book the space. As you know, Ranking takes time and effort, but the results are so well worth it. Just follow along and soon we'll be celebrating success with Nikki. I'm going to be breaking this demo training up into three different types of videos. The first set of videos will focus on all the research and analysis and prep work we need to do before we take any action. We'll go over some things you already know, plus, you'll even learn some new strategies and tactics. I've then created a video specifically to make you aware of pad features you might want to consider to get even better results faster. Finally, I'm going to show you the full action plan I created in order to rank this business. It's a full set of action steps I'll be taking to move the needle on think tanks ranking and results. By the end of this video series, you truly will be a Google business profile optimization master with brand new knowledge and skills that you can use to rank your own profile or those of your clients. Are you ready to help me help Niki's business thrive online? Excellent. Let's go ahead. Let's get started. 2. 2. Google Maps Analysis: Deep Dive: Very first thing we're going to do is just come over to Google Maps and we're going to look up the company. What I'm looking for is just a very general overview for some obvious things that they might have to do. I'm going to use the information to start building an action sheet and those will be the action steps I will take when I go to rank this profile higher. Basically, first, we're just going to look at. They've got the company name. Now, one thing I'll note about the company name is see how it T tank work space inc. Sometimes they just call themselves T Tank. Sometimes they call themselves T Tank, workspace with the Inc. Now, what's really important to know about your Google business profiles is it's really important to always keep your business name, your business address, and your phone number consistent everywhere you list online. The consistency is what's going to help Google recognize that it is the same business. What you want to do is if you've got an ink at the end of your name, you always want to make sure you keep that consistent. It probably that alone is probably not going to make a ton of difference, but you just don't want to take a chance. What I was telling my clients to do just write out your company name, write out, your address, write out, your phone number, exactly how it's going to appear forever more across the Internet and always have anyone working on your files. Use that sheet to keep it consistent. That is called your Nap. When you hear people talk about yourNp, it's basically your name address phone number across the Internet. Then Workspace Inc. We're always going to make sure that on my action sheet, I'm just going to make sure I ask the client that that's the way they want it. Along with that, we'll look at their address. See how their address has got a suite number. Sometimes I see them list two suite numbers and sometimes they don't list the suite number at all. Again, they are going to want to make sure that this is written out properly, and then forevermore, it's going to be kept consistent across everywhere they list on the Internet. Same with the phone number. I'm just going to verify that that's the main number that they always want to use for customer inquiries. I'm using GMB everywhere. GMB everywhere. Again, that's a free tool. You learned in one of the lessons. The GMB everywhere. I showed me that their main category is coworking space. We're going to I'm just going to make a note of that. Then when I do their key word research and their competitor research, I will again verify that that is indeed the best category that they should be under. Scrolling down, they've got their business advices 24 hours because it is a coworking space, so they could give their members access all day long, which is fabulous that they put that in. This here is their booking link. If people want to book a space, this is where they go, so it's good that they list it, and then they put a link directly to their homepage on their website. What I'm going to do later is I'm going to go into that link on their website, and I'm going to see what it says. Because sometimes listing your direct website link to your homepage is not the best option. The action they want people to take is to book. That's on Peer space. Maybe somewhere on their website, they have a direct link to Peer space or another direct link to booking. That would be a better page to send people to. Think about sending people more to landing page with the actions you want them to take as opposed to the main home page of your website, which for the most part, confuses people because the home pages usually just have a lot of different options. But if you've organized it and that's the best page of some people to, go ahead and do that. Then let's scroll down a little bit. Those of this here is their post, which again, under your Google business profile is under the category now called Updates. I can see that they did a post. If you click on this area for post, you're going to be able to see all the posts that a company did or that your company did. And basically what I'm looking for is what they're posting about the pictures they use on their post and to make sure that the posts are consistent and relevant for the customers. In this case here, picture is really good, what they're saying is really good, but I notice it was done May 1. Now what I also notice is that they did two posts. Here's that one's on May 1 and this one was done on May 1. What happens is you just saw when people first see the post, they see one. If you do two posts on the same day, Chances are they're only going to see one unless they click. Now, how many people take that extra action to click to see your pass post, they really, really interested in your business. But most people are just going to want to scroll scroll and they see something and then they just keep scrolling. So What I would recommend and what I'm going to put on the reaction sheet is to not do to post on the exact same day. They probably want to do a post one day, then maybe wait two or three days and then do another post. F school down, the other thing I'd notice is that besides those posts in May, before that they didn't post since 2022. I'm going to talk to them about regularly posting and by regularly posting. Again, you want to post and keep an eye on your competitors. If your competitors are posting every day, You might want to consider doing that depending on the industry you're in. Every day is usually going to be to too much, but you're going to check your analytics, your Google business analytics and check to see if it's working or not. But for the most part, in general, it's good to post once a week. Maybe if you're just getting started, do it. Try at least two to three times a month. Just try to start keeping consistent, start looking at analytics and see if it's working for you and see if people are actually clicking. In this case here, I'm going to check what our competitors are doing. And I'm definitely because they do a lot of events at their place as well, and attracting your local community with events is a really good thing to do. I'm going to see if they're open to the suggestion of trying at least once a week and seeing how that goes for a while. Let's go back. I'm looking at that. The next thing I'm going to check out is their photos. I'm going to click on A to see all the photos. And I noticed some of these images are really, really nice. They're really nice and sharp and really clear. What I'm looking for are photos that best represent the company. I'm also looking to see if the photos are blurry because we don't want any blurry photos or dark photos because people don't want to think they don't want to think that they're going to go work in a dark place. It's just not a nice feeling if you're working in a dark place. They want to make sure it's nice and bright and welcoming. Now, one thing I noticed about these photos just at a glance is there's not many photos with people in them. Sometimes people go to co working spaces because they actually want to work with other people. Most of you are entrepreneurs, you know that when you're working alone in your office, one of the reasons a space like this might be attractive is so you can network with other people and join forces with other people and meet other people or just get inspired by what other people are doing. I would suggest, I'm going to suggest to them that they try to have some photos with some people in at two or people actually using the space. The other thing I'm going to suggest to them because if you notice when you're looking at these pictures, you might look at this, for example, say, Well, obviously, that could be used for a big meeting. But this space could might also be the co working space where every single seat is for somebody who's working, or I've personally use this room to do presentations. I'd like to know how many people could actually fit in that room if I was doing a presentation or actually see it set up for a presentation. What I'm going to suggest they do is on some of these pictures is actually pop them into Canva and just quickly just type in the picture, put a little label on it to show what kind of space this could be used for because then people could get ideas and their imaginations could get going. I think that's going to really help them out. The other thing I'm going to show you is some of their pictures are the 360 degree images, which means you could grab the picture and move it around like this, and get a better feel for the space and what's in the space and what you can do with the space, which is really nice. It's a real really nice feature. Hey, things like this with the parking lot. It doesn't look like there's a lot of parking if they do a picture like this. It's not a very tractor shot. I'm going to say, get rid of that. I know because I've been there a few years ago, I know that they actually have more parking at the back. I'll be just take a picture of all the parking if you're showing that you've got lots of parking because this doesn't look like there's a lot of parking. Or it doesn't even look like a lot of people are using the space. We don't want either of those things. Just when you're using pictures does really understand that the pictures are the first I guess presentation people have of your business and what your business can offer them. You want your pictures to really really stand out. You also want them to be updated and you want them to be current. I'm going to talk to them about the last time they put pictures up and probably get them to put some more pictures and videos up. Okay, so scrolling down, scrolling down, scrolling down. The next thing I'm going to look at is questions and answers. I'm going to click on more questions. What I notice here is that they've got two questions and O was in a year ago, one was in two years ago. I'll be like, Okay, let's add some more questions and answers and When you think of the questions and answers, think of the questions that People mostly ask when they're brand new to your business, what do they most want to know before they use your business start really listening and just see what the themes are that's in common and then get someone to ask that question on here and then go ahead and give it a nice thorough answer. We're just going to scroll down again and we're going to look at her reviews. Reviews are incredibly important. What we notice is she's got a 4.9 star average review, which is really, really good. One thing I noticed though is she's only got 34 reviews. I say only is because this business has been around for quite a few years. They have a lot of different people going into the space, so they definitely should have more than 34 reviews. On the action sheet that I'm building them, I'm going to put down as a suggestion that they have processes in order to get more reviews. If you scroll down a bit, there's the review I did five years ago. When I use their space, this was the five star review that I had at them. I was funny. The other thing I want to look at is if they're responding to reviews. Here they responded to my review, which is good. Two months ago, somebody left a message. There was a response, which is awesome. Four weeks ago, they go someone left a review and nobody has responded to that review. On my action sheet, I'm going to say, not only should you reply to Valerie's review, but there should be some type of review process. Essentially, it's really important to respond to reviews right away, the quicker you get back to reviews the better. This is an area again that they can work on. Then we're going to scroll down a little bit more and that's basically all the data we have here. What I just want to quickly mention is I'm going to do a few other ways to get a general picture of what's going on and start creating that action sheet. But what I just want to say is that Google changes things a lot. Depending on when you watch this video, some things might look a little bit different, some things might change. For example, in the past, under Google Maps, used to be able to see the business description. But as you can tell now, I can't see the description. Maybe that means that they don't have a description, which is going to be put on my actor sheet as something they need to do. Or it just means that Google is not currently showing descriptions under Google maps. I don't know. It may look different, but that does not mean you should not do a Google description because whether it shows up or not, Google still uses that information to help rank you and understand what you do and what type of services you offer and what your keywords are. Very important to get that description and you guys know all about how to write a great description because in the course, you not only got full AI prompt on how to write the perfect description, but I gave you an other sheet just full of tips I want to include in your description. Very important to do. That's how I would use Google maps to do a quick overview. 3. 3. Knowledge Panel Analysis: Unlocking Hidden Potential: The next thing that I do is I go into a general Google search, and what I do is I put in the exact company name. Think Tank workspace Inc, and I'm going to her. The reason I do this is because this brings up what was called the knowledge panel. If you look over here on the right, you'll just go down and have a look at it, that is called the knowledge panel. Essentially the knowledge panel does pull the information from your Google business profile. Much like Google Maps does. But again, Google changes things up and sometimes things are a bit different. You'll notice that some things are similar. For example, it pulls the website, it pulls the reviews, it pulls the phone number, that sort of thing. But what it includes, for example, that you didn't see on Google Maps was products. You have a whole section that we learned about on how to add your products to your Google Business profile. This is how it would show up on knowledge panel. But pretty much the only way somebody is going to get to the knowledge panel is by typing in your company name into the Google Search bar. When they see products, they could just scroll through and see your different products. It's good that this company has products. What I'm going to put down on the action sheet I'm building for them and you guys are going to do for your own businesses is when you've got products. Sometimes you list your products, and you forget it about them or they're old or outdated, and maybe your price needs to be updated, or maybe you'll look it and you're like, Well, that doesn't really represent a really good picture of my hot desk. Again, maybe she wants a picture with people actually using the hot desk and when it's busy, and that would be a better image to put up. I'm going to ask her all those Is the pricing still relevant? Are these the things you still want to highlight? Same with categories, are these the best categories that she wants to reflect the types of services she offers? The way I'm going to figure that out is by looking at her competitors, what categories are they highlighting and what types of services are they highlighting and what type of pricing are they listing? Because definitely she wants to stay competitive within your area because if she's showing pricing that's much higher than other people in her area, that automatically is going to mean that people might not even try her out. Or if she's underpricing her services on the other hand, people might be a little worried about why she's underpriced. Just make sure that your pricing is relative to what your competitors are offering. This is why again, it's really important to do really good research while you're building your profile, or while you're modifying your profile, which I recommend you do at least every few minutes. Then we're going to go down, scroll down a little bit more. Everything else is the same, you can see the questions and answers, you can see the reviews, you can see the post that she did that we talked about. This area is different though that didn't show up on Google maps. This here is profiles, so she can actually list links to her social media profiles, and she should add links to her social media profiles because maybe at the very least somebody is just checking things out in general, but they're still not ready to book. But if they follow her on her different social profiles and her name come up keep seeing new pictures on her social media profiles or even notice an event, that might attract them to go in and check out the space, which is what it's all about because once people see the space, they fell in love with the space and they test it out for their own meetings or just to use the space regularly, which is really the bonus for co working spaces when they've got regular people going in. That there is the type of information that I gather from the knowledge panel. Then of course, what I would do is as I find out who our competitors are, I would type the competitor name directly into Google Search and look at what their knowledge panel looks like and some of the things that they're highlighting. Now I've got a few more things that I can add to reaction sheet. Let's see what else we can do 4. 4. Mastering Local Search Analysis: For the next thing that I do, I actually need to go into an incognito window. In order to do that, if you're using chrome on a Mac, you just go down to your chrome bar at the bottom, you right click and in there you're going to hit new incognito Window. The reason I want you to go into an incognito window is because in this step, what we're going to do is I want to use her main word, her main keyword, or her main category plus the location she's in, and I want to see in general if she comes up in general Google Search. I'm going to show you what that looks like. The reason you want to use an inco window is because when you're doing a general search on Google. Google will naturally pull your search history, your browsing history, and use that as a factor in showing you the result. In that way, it's like skewed results. It's not the same result everybody else is going to get. But the reason we're doing her keyword and cas, we want to see in general what Google is pulling up and showing most people who do that type of search. It's not a perfect science, but it's much better than not using an incano window. The other thing I want you to know when you do something like your keyword plus the location, then Google knows you likely want to use a coworking space near your area that you put in. That's the type of result that's going to pull. When you're doing a search in Google maps, which is different, it's going to basically predominantly look at your location and pull up results based on your location. Having said all that, I'm just going to type in that keyword or that main category and her location. Co working space North York. Basically at the top, you're going to see the ads. Sponsored and sponsored those ads. The next thing we're going to hit is the Golden spot, which is the Google three Pack. One, two, three businesses listed. You can see that she's ranking number two in the Google three Pack for this type of search, which is amazing because they haven't done a lot of work on the Google Business profile lately, but the past work is still giving them enough due to still rank high, which is amazing. It also tells me that their competitors are not being really active on their Google business profiles, which is amazing because that means with just a little bit of work, I could hopefully rank her higher and hopefully just keep her at the top as well, which will make me look good and it'll help her get new eyeballs and some new business and These again are the results by Google Search. Now you've got the sink he'll call more places. If you click on that, basically what it does is it pulls up an extended search on Google. If you look at the top, you're still on Google and it's still a Google search, but it looks very similar to Google Maps. Now, this extended Google Search, it'll still pull in the information from the Google business profile. But because again, it's more based on user intent, the information may have a lot more details than on Google maps. The reason I say may is because remember I said Google is always changing things, which means it could show you some information and then all of a sudden, it could take it away or add something else because this is what Google does to just try to keep everybody happy with what it thinks we want. Let me just show you what I'm talking about. If you scroll down to her business, think tank, can you click on it, you're going to get more details. What you're going to get is some images, their website, you can call them, their address, their hours of operation, their phone number. Then here, which is again, different than Google Maps, you will actually be able to see their products and you'll be able to scroll through. That is why it's very important to list products and list your pricing. This is really good also if you have an EC site. There again are the categories. There again are the questions, the reviews. Here, just like we saw on the knowledge panel, there's a spot where you could add in your social media profiles. We're going to go ahead and on her actual sheet I already have that that's the thing she should do. That's basically all I want to see about what's coming up by using her keyword and her city. That is going to save a lot of work because she's already ranking high, but let's get her ranking even higher. 5. 5. Getting Found: Location Analysis: I. The next thing I want you to do is come back over to Google Maps. The reason we're going to go back into Google Maps is because I really want you to focus in on your area and attracting people in your area, and mostly, what are you going to call your area? And how far out are you going to go? These are really important things to not only determine, but to test and to play around with and to see what's going to get you better results, and also to be aware of your competitors within different specific areas. All I'm going to do is type in her business name again. Here's her business here, she is, I'm just going to scroll out a bit so you can see what I'm trying to do. Her business technically is located in Toronto. You can imagine how many probably hundreds of co working spaces and options there are in Toronto. For her to try to rank for her business in Toronto is probably not a great str to start. But what areas can she really dominate? That's what we're looking for. The first thing I want to do when I scroll out is just look at in general what area she's in. She's on these major highways, the Four h one and the Dawn Valley Parkway. Basically, if you say to anybody in Toronto, This co working space is located at the four oh one and the Don Valley Parkway or read more than likely say the four oh one and the DVP, people are like, Oh, I know that area very well, and then they get a picture of where her business is located. The reason this is really important in Toronto is because soon as you picture that area of the DVP and near the four oh one, you automatically start thinking, I need to drive there because it does have really good transportation, but this is more area catered to drivers, which means they are probably going to find parking and that the space probably should have parking for them. But we also want to see if they're near subway station or what type of public transportation they have. That's a really good thing to highlight in their profile because people need to be able to get there easily. Especially this area can be very, very congested, it might be a lot easier for people to get there with transit. And then they're definitely going to want to know what the transit options are in that area. I'm going to put that on the action sheet is that she really needs to list in her description easily accessible by and put the major source of transit and plenty of parking available because Toronto, we know, even North Toronto, Parking is a premium. You definitely don't want to drive somewhere and think, I'm not going to be able to find parking because that might determine whether you choose one space over another. Now, in regards to areas, these areas start coming up, Dan Mills, key area, Parkwood is a key area. We could also go down over here a little bit, York Mills. Everybody knows Mills, Victoria Village. When she starts talking about her business, she could try these different location keywords, and that's going to help people understand where she is and help her be part of those communities. She's also near on this side of the DVP. She's also near Sunny B Park. Everybody knows where that is, Toronto Botanical Gardens, or just a lot of people, very, very popular site in Toronto. Lots of different things that she are highlighting. What I'm going to put on her action sheet is to talk to her about which communities she's mostly active in or does community work in, or does she support any charities in any of those specific communities that we could highlight in her profile. And the other action step that I'm going to recommend you take is to really highlight the communities closest to her and then do a task and expand out a little bit and start highlighting the larger communities. She's in North York, but by highlighting these different subdivisions, it's really going to help her stand out. I mean, if she could be the number one co working space in Parkwoods, she could be the number one co working space in Don Mills. These things will really help her because these areas are very highly congested. By highlighting her co working space in any of these communities, she could come up number one. Anytime people do that type of location search. It would be really nice to just imagine coming up in number one in different communities and different suburbs that are highly congested as opposed to trying again to compete coming up number one in all of Toronto. You got the idea. Now again, I'm going to put that on an actual sheet as something to actively talk to her about, and we're going to pick those first few community key words that we want to start using in her profile. 6. 6. Decoding GBP Performance: Now that we have a really good idea of how Think Tanks Google Business profile is showing up on Google Maps and on the Knowledge panel and on Google Search. The next thing that I want to do is have a look at her analytics. For this, we're just going to go into the back end. Again, the way you get there is just going business google com. To find your analytics, you're just going to go over to where it says performance, which used to be called Insights. When you click on there, the first thing I want you to do before doing anything is go over to the time period. I like to look at what's been going on within the last three months. Right now we're on July, so that would have been May. I'm looking at mad D and I see that she's had 294 interactions. Now, a business interaction on Google business profile is when someone calls you, looks at your website, ask Google to give them directions to how to get to your place and that sort thing. As you can tell, over the last three months, her interactions every month has really been dropping. That could be due to a number of factors, and who knows? Maybe there's more competitors. Maybe it's just the time of year and people just are on vacation and they're not necessarily using office space. But whatever it is, we've got a whole bunch of things now that we could already work on to improve her profile, so we really want to bring that number up. That's basically our starting point. We have to beat 68 interactions per month. Then what you do here on the overview is just scroll down a little bit more. I'm going to show you a couple of things. So this area right here shows how many people viewed your business profile. As we can tell the difference between people that came in on a mobile device and on a desktop device because that could really help you know where to focus. If a lot of people are coming in through mobile, you're definitely going to want to optimize for mobile a little bit more. Then this part of the chart is really important because it shows the actual words that people used in order to find human search results. When people find human search results, then you'll come up on the knowledge panel like we looked at, or you'll come up on the Google Search or the extended Google Search, which we also looked at. As you can tell the main words that are bringing her in are co working space and then coworking space with a Hyphen. That by far is bringing in the bulk of views. That is a really good thing to know. It also turns out that that her main keyword and that is her main category. I'm going to keep that in mind. Then if I do end up changing our category key word to do a task, this is going to be my comparative. The next word bringing people in is coworking and the next word bringing people in is workspace. It's a really good thing that she has the word workspace right in the title of her business. That's really going to help if that ends up being a really good keyword. Then if you want to see more, just go ahead and click the Seymore button, and that will show you some other keywords that people used in order to find your business. The next thing we're going to look at is calls. The one thing I want to say about calls is this is not going to be an exact number. So When somebody goes into your Google business profile and they click that button that says, call and then it dials and calls you, Google will track that. But if somebody, for example, let's say they're using a desktop computer, they see your phone number and they dial it on their cell phone, that's not going to be tracked, or if somebody has a good short term memory and looks at your phone number, memorizes it for a little while and dials it directly into their phone, that's also not going to be tracked. As you can tell, it's not an exact science. But if people actually clicked that call button right from their mobile phones, that will be tracked. That's why it's important to consider something like a call tracking feature. Now it is a paid service, but call tracking features will not only track the calls that are clicked, but they'll track all the calls coming into a specified phone number, so you could tell exactly where your traffic is coming in from. The next option here is messages, but as at the end of July, this month, Google is getting rid of that feature. The only time you would see data in here is if you set up messages in your Google business profile. But like I said, unfortunately, they're getting rid of that feature as of the end of this month. The great thing about your Google business profile is you can add a separate URL that goes to a booking link. That can go to your Colin calendar, for example, or any other type of booking calendar you have. Now the problem is that based on where you're located and based on the features that Google currently has available, the booking link may or may not be tracked through this. But that's okay because if you're using a booking service or using one of the booking websites, you're going to go ahead and just go in there to get your analytic. This is nice to have and one day, possibly to be tracked perfectly, but for now, it may or may not get tracked. Again, depending on the booking service you're using and where you're located and the features that are available. The next category is directions. This is when people click on your profile in order to get directions on how to get to your business. You final option is website clicks. Again, very important to track is how many people are going from your Google business profile directly to your website. I'm just going to mention it once again that you may not necessarily want to take people directly to your home page. Ideally, you want to take them to Any page and ideally you want to take them to Any page created specifically for people coming off of your Google business profile. That would have things again, like a summary of your service, but is that call to action button that you really want them to click on. The final thing I mentioned is that there are a few things that you won't be able to tell through the performance or your analytics category here on Google business profile. For example, you won't be able to tell how many views you got on your images or on your videos, you won't be able to tell how many people have viewed your questions and answers or how many people have viewed your products or services. It's pretty limiting on what you can tell going on with your Google business profile. What you want to do is do some tests and through your task, come back and monitor your performance as Did that make a difference in the number of calls you got? Did that make a difference in the number of people that click through to your website? Did that make a difference in the people finding you through those key words that you might have changed job? Those are the things you really need to monitor. The other thing of course that you want to be monitoring is what people do when they get to your website. Really great tools for that will be your Google Search Console and your Google Analytics. 7. 7. Unlocking the Power of Profile Strength: Now that we understand how her business has been performing in Google Business profile. The next clue we're going to get on the action steps we need to take is by looking at profile strength because this is direct information from Google that's letting us know what we need to fix in order to have a complete profile. Having a complete Google business profile is one of the most important ranking factors, we definitely always want to complete it. If you go over here where it says profile strength, it just tells you complete the information. You're going to click on that. Then it tells you what's missing. It says, complete your business profile and it tells you what to do. Describe your business. Go ahead and click on next, and it says add a business description. Remember when we were doing our research and we didn't see her business description anywhere. I had jotted that down as an action step. Here we could see it again, that it's definitely something that was missing from her profile, and it is absolutely that's going to help Google understand. What she does, where she does it and the type of people that she's looking to serve types of services that she offers or products that she offers, and then it's going to be able to do a better match with people looking for that type of service or business. Very important and that's why through the course, you guys learned how to put together a really stellar business description. Then when I'm done writing the business description, I'm just going to click on next and keep going through until her entire profile is complete. 8. 8. Mastering Keywords/Categories Research: Almost at the point where we start taking action on her profile. But before we do, there's one final main thing I've got to figure out. That, of course, is what are her key words and related is what is the best category, I put it under and related categories. In order to do this, we're going to do a three step approach and essentially it looks like this. The first step we're going to take is use GMB everywhere, and we're going to find out what categories her competitors are listed on and what additional categories they're using. Then what we're going to do is use an AI prompt that I created, and it essentially is going to help me brainstorm some general keywords, so that when I go to do my keyword research, which is step three, I have a really good idea of the types of intent based keywords that are going to work. You're going to shortly learn what an intent based keyword is. Let's not waste any time and let's get started with G and B everywhere. All I did was I added her current main category of co working space and her location of North York. Let's have a look at her competition in this area. What first this company is using the main category of co working space and they're not using any additional categories. Next place is using co working space, but they're also using subcategories of business center, office space, rental, and virtual office rental. They're coming up pretty high up. A Let's look at this third option that's coming up. It's coming up for the main category of office space rental agency. Then subcategories of business center, co working space, virtual office rental. We've got a lot of different words to go with. This one, co working space. This one, the first main category of virtual office rental, a whole bunch of subcategories, this one, co working space, co working space. But I wonder what would happen if we did it with the search virtual office rental. Then what I would do is go back up here, type in virtual office rental North Work and see what what comes up. You can do this a few times with the different words that are completely related to what she does. Something like this, for example, business admin service might not be as related because her business mostly focuses on getting people in so they can work together, not in providing only admin services. Now that could be one of the subcategories she offered. What you want to again do is pick that main category that's going to cover and encompass most of what you do, like an umbrella. Then you're going to look at the sub categories that you could also target in the area that you're in. So now we've got some of these keywords. What we're going to do is generate our AI prompts. Essentially for the AI prompt, what you want to do is start off with intent based keywords. Intent based keywords, basically, you're going to just consider what is that searchers intent behind the term that they're searching for. For example, coworking space could be a key word, but somebody who's on a budget could be looking for budget co working space, for example, or somebody who needs something ongoing could be looking for something about best coworking space because they want to be able to use it on an ongoing basis and they want the absolute best one that's out there. What I'm going to do is do a mix where I'm going to take the keywords from the main categories and subcategories we just looked at, throw those into the AI prompt, then add in some terms that I think would work. Then what I'm going to do is give AI just some other intent keywords that could be related and feed it all that information to see what it comes up with. Basically, this is what I have, generate a list of key words related to co working spaces in the main area of North York, instead of going after all of Toronto. North York, and then I say Canada in case there's a North New York somewhere else in the world. Then I put in my target audience. Targeted towards entrepreneurs, dut ups and freelancers, looking for things such as, and here goes those main categories subcategories in just other general words I thought could work. Virtual office, rental office space, co working space, business Center, executive stu get the idea. And even people looking for presentation rooms and space to host events in North York. Other intent keywords can include things like flexible office space in New York or shared workspace. Here you're just brainstorming, some other related type of intent based keywords that could work. But essentially your formula is your intent based keyword plus your location modifier. I wouldn't recommend going too small on this like some of those suburbs we looked at those smaller areas. But I also want to go so large where we're looking at all of Toronto because there's no point because like I said, it's going to be really hard to rank at the top against a hundreds of other businesses that do the same thing. She may as well build a great presence within her main area of North York. All you're going to do is copy this, and then you're going to go over to your favorite AI system and paste it in. And there we go. Within just a few seconds look at that, I got this fabulous list of keywords that I can start with. I'm going to show you just one more trick that you're going to love because I want to be able to basically pop all of these keywords into my Google keyword planner. I want to be able to do that easy. What I'm going to do is just come up with another prompt for AI, and I'm going to say something like this. Basically what I'm asking it to do is now take all that information, put it in a separated list because that I could just copy the entire thing and put the whole thing into keyword planner and I'll show you how to do that in just a second. I'm going to grab this. I'm going to copy it. Then before putting in a keyword planner, just come back over to a word document or no pad document. You're going to paste in what it gave you. Then I'm just going to take out where it says you're neighborhood, because I just want to keep this a little bit broad with all of North York for now to see what comes up. Now, what you're going to do is the keywords up into groups of ten because you can only enter ten keywords at a time into Google Keyword Planner. Copy and paste your first group of ten words, and then come over to Google Keyword Planner. From here, your job is pretty easy. All you're going to do is paste in those keywords here. It says I paste the limit of ten. I must have one to many. I think I have an extra, but I don't. I'm just going to remove the last one. There we go. The next most important thing I'm going to do is just change the location because this right now is looking at all of Canada, which we don't want. We'll just go ahead and click on that to get rid of that. It says enter location to include. Now for location, I'm going to try to zone into her area. If I put in North York, I don't think it's going to come up because North technically is within Toronto. I might have to do all of Toronto, but that's okay because what we're searching for has a keyword in it. Tronto Ontario Canada. Let's start there. Then just hit Save. We've got our key words within the area of Toronto, Canada, and I'm just going to click on G results. Essentially what I'm looking for now, is just see how all those words I entered are raking. What I want to do is click on this average monthly searches because I want the monthly searches that are bringing up the most result. Co working space virtual office North you get the idea. Now what I want to do is I'm going to be able to save this, so I could actually just download the chart. I'm just going to download the keyword ideas, and I'm going to download it as a CSV file and then convert it into an Excel file. Or if you prefer, of course, you could download it in Google Sheets. That's for the first group of ten I put in, and then what I'm going to do is do it all over again for the next group of ten and all over again for that third group of ten, What you'll notice is I took all the data that I exported from Google Keyword Planner and then I threw it all into this big long CSV file. Those are all the words. Then under average monthly searches, you'll notice that Google when it exports data, a lot of times it'll convert the range into more of a precise number instead of giving you the range. These ranges were all again ten to 100 keywords when we looked at it in Google Keyword Planner, but when we export it, it's saying that there's actually 50 monthly searches for these keywords. I'll be looking mostly at just the words with the average monthly searches that are the highest, which I guess that would be 50. The other thing I just want to point out is that if a cell is blank, those are the keywords that were zero to ten keywords. We'll just ignore those for now and just keep them as a backup in case we're writing a content article and we want related keywords or something like that. Even though we went into the larger area of Toronto, all the keywords we're looking for still has the word North York in it. It is still very location specific, and our keywords are really good keywords and has some intent based keywords in there as well. I'm just really happy with some of the suggestions that AI came up with and some of the results we're getting. Of course, when I pop in the other 20 that we still have left to do search on It's going to be even better if I can find one that has over 100 hits per month. But if not, because these are very specific type of keywords, I'm really happy that we've got a few options to go with. If we just look at the keywords, from the standpoint of the categories that that could be within Google business profile. Here we've got the keyword of co working space. Here we got virtual office. Here we got shared office space, office for rent. We work as actually competitors. Of course, we're not going to use that. Office space for lease, we're not going to use that, it's not related. Meeting room rental. There could be another really big category. For these main keywords, I'm going to see if they are categories and then I'm going to go back into G and B everywhere and see what her competitors within those specific keyword categories. How they're ranking and try to decide what is the best absolute category for her. Like I said, then what are the subcategories. Then one of those keywords that we're going to start sprinkling throughout her Google business profile. I hope that makes sense. Like I said, it does take a while to do this, but I showed you some shortcuts, which I really hope saves you time. But the results you're going to get are really going to be helpful. Doing the right categories and adding your key words in is going to make a huge difference on her ranking and on your ranking of Jes for your business as well. Definitely encourage you to watch this lesson again if you have to make sure you implement and let me know how it's worked out for you. 9. 9. The Power of Intent-Based Keywords: As you can see, the top average monthly searches for the group of keywords I put in are ten to 100 searches per month. But even though the search volumes of ten to 100 per month might seem low, these low volume keywords can actually be really valuable for local businesses. The good news is that you can optimize your Google business profile to rank for more than one key word. You can include relevant variations of your main keyword and long tail variations, but make sure they're related to your main words and location. Even if each of those words has a lower search volume, ranking role for several of these can significantly increase your overall visibility. Then as we talked about, you want to target high intent specific keywords for your main services, and then put those alongside broader keywords, the GAT more volume. This way you attract users actively looking for what you offer, while also appearing even more in general searches. Now, some high volume keywords might be too competitive for you to rank four initially. Targeting a mix helps you rank well for some lower competition keywords, while also building a strong foundation for those higher competition words. What I encourage you to do is use your Google business profile analytics, which is now called performance to track the keywords that are actually bringing in traffic and then adjust your keyword focus accordingly. While researching your keywords, you also want to pick the best keywords for your different products, your different services, and for the different categories you're under. But I just want to let you know that for your Google business description and your other business citation descriptions, you want to focus on a broader category of keywords instead of listing every single keyword for every single service you offer in that area. On its own, getting ten to 100 searchers per month for highly relevant key words, if you're ranking high for those words, can translate to a lot of views every single month. This consistent exposure to potential customers, actively seeking your services in your specific area can significantly increase your chances of converting them into paying customers. Now I really want you to get this point. Let's dive in a little deeper. In this example, the keyword you used is coworking space. That clearly indicates that the user is looking for a service of coworking space in a specific location, which is North York. This narrow focus on intent plus location, might mean that your search volume is lower, like ten to 100 searches per month. However, these keywords are highly relevant, which means they are being used by users actively seeking those services in that specific area. This increases the chances of these se converting into actual customers. Now, because this point is so important for your business, I'm going to say it one final time Even though the search volume is low, these keywords are highly targeted and relevant, making them more likely to convert into paying customers for you. By focusing on a mix of relevant keywords with high intent and lower competition, you can attract a steady stream of potential customers actively searching for your services in your specific area. Now I've got the words that I had put in. Plus, I really like some of the ones that Google suggested for me. Now I can confidently focus in on those keywords. 10. 10. Unlock the Potential of Paid SEO Features: So, over the last few lessons, we've been looking at some free methods that you can use to check the health of your Google business profile and your local search rankings. And these work really, really well. And as you can tell, they will give you very great insights into things that you need to do in order to improve your profile. However, I also want you to be aware of some paid options. Paid tools can give you more comprehensive data, automation options, insights to further optimize your Google business profile and local so strategy, and a range of options to make your research and implementation easy and fast. Here are just a few of some of the paid features that you can find online. Rank tracking. You can see where you rank against your competition for specific key words. Citation audit and management, that basically means that some companies will help you with your business listings, they'll help you identify your existing listings and help you go out and get some new ones. Competitor analysis, it's basically what it says. Some tools will go out and check your competition for you and show how you stack up against the competition and identified. A website audit. So besides your Google business profile, you are also going to want to prioritize optimizing your website. And I'll give you an extra chip right here. One of the best things that you could do on your website is to create service pages for each of the services you offer, and in those service pages, identify the areas that you offer that service. That's really going to help. So with a website audit, it won't help you with that, but what it will do is check the SEO health of your website, and it'll give you suggestions and improvements to optimize your website for the search engines. A DO grid map or a heat map is very similar to rank tracking, but visually on a map, it'll show you how you stack up against your competitors in the area you specify for the key word you specify. So this will help you identify strengths, weaknesses, and opportunities in your key areas. Let me give you an example so you can see how this would work. Let's say your dental office, and you really want to get some more clients in for dental cleaning. So you use the heat maps and you realize that in your immediate area, you for the keyword of dental cleaning are actually ranking pretty high. That's great. But if you go out even three blocks, you notice that some other dental clinics are out ranking you for dental cleaning. So then you would want to make that decision to focus some of your efforts in that specific area, and you would want to see those who are out ranking you, what exactly are they doing to out rank you? So geo grid map or heat map services will actually give you an analysis of the competitors in your area and just basically tell you some of the reasons it believes, those are ranking higher than you, and then you can just go ahead and fix those things on your profile. A Google Business profile Health check basically is just everything that we just did all that research and everything, but it does it within a few minutes. Now, it's probably not going to be as exact and precise as what we did. But if you need something quickly or you need a quick report, this is exactly the type of service you might be interested in. Now, there's also reviews management services. Now those services, basically what they do is just help you implement systems to go out and get reviews, or they will help you do track your reviews or respond to reviews. Depending if you're getting a lot of reviews, this is an area you might want to look at because getting back to reviews and actually getting reviews in the first place is really, really important. Finally, an important thing I added was to look into some other keyword tools. So I showed you guys how to use Google Keyword Planner because it's free, and it's really helpful, and it's a fabulous starting point. And it'll show you if those words that you want to ring for, if they're actually trending and if people are actually doing searches for it. And it'll also give you an idea if people are paying for those words if those words can be commercialized. So if you ever decide to do an ad, this is definitely golden to go into Google Keyword Planner. But if you're looking more so for those organic keywords, those keywords that you can rank for that help you bring the free traffic in, there are some other really fabulous keyword tools out there that you should explore. So like I had mentioned, you don't need these free tools. But if you do decide to explore them, I'm going to give you just a really quick little checklist to help you evaluate if it's actually worth it for your business. So Does it help you save time? Does it help you improve your rankings? Is it helping you to attract more customers? Overall, is it helping you grow your business? And if all of those things check off, then absolutely, go ahead, because you just got to think spending just a little bit of money, even if you get in just one client from it, it could be totally worth it for you. And personally, if I had to choose only one of those tools, I would go with the DO grids. And the reason is is because for the service that I want to promote and offer, for the area I want to offer it in, I want to know how I'm ranking. And I want to know is there people out ranking me and why are they out ranking me? And what can I do in order to improve my ranking so I can outrank them and get that business. So now that you're aware of what these features are, I want you to do a little bit of research, go online, see what kind of businesses offer these features. Maybe you can find some businesses that offer two or three of these features all in one package, and you could save money, and you could test out a few different things for your business. But my point is is that now you let you know what they can do. Go over and have a look. It might be a lot less expensive than you think they are. But you want to check out the pricing. You want to check out the features against the pricing that's being offered. Choose the options that are best for you, but just make sure that all the tools you're using is helping you rank higher, rank better, rink, stronger, getting more business and for you and for your clients. 11. 11. Top Ranking Factors Deep Dive: Now, before I wrap up the research phase, there's one more really important step I'd like to take. That's to recheck the top ranking factors. The reason I'd like to do this is because I just want to make sure I didn't miss anything. Also, if there's anything else I can add in that will help boost the results on the profile, well, that's just bonus. In order to check the top ranking factors, of course, we're going to go back to white spark. This here is the 2023 White Spark report. Essentially what this report does is it shows you what is most likely to influence ranking factors. What the author did is he went out and he interviewed these top local SCO experts, and then through a lot of testing and analysis, they decided, what is the most important things that businesses can do in order to rank? And then they created these wonderful charts. Now, the charts are split up into local pack finder rinking, and local organic ranking factors. Before we move on, let me just quickly show you what the differences are between those. The local pack is essentially the local three pack. It appears at the top of search result, and it's usually the first three businesses you see when you do a local search. Local finder is the extended search of that. If you look at the local three pack below it, you'll see a button that says more places. If you click on that, that's the extended search, and that's called Local Finder. Now, I'm also just going to make a quick note about Google Maps. You'll notice that Google Maps is not a separate category in the White Spark report, but it's often considered to be part of the local search landscape, which is the local pack and local finder that we just talked about. Local organic is basically everything that appears under the local PAC and finder. If you do a Google local search, you'll see the three PAC, you'll see that button that says more places, and then below that, you'll see all of the search results. Those are more influenced by what's on your website and how your website is optimized for SEO. What you're going to want to do is scroll down to the local PAC or just come over here to the left and click on Local PAC Finder ranking. This is what we want to look at. What I'd like to do is look at this as tick boxes to make sure that I'm helping the client do really well on the top ranking factors. Let's just have a quick look. The first thing I'm going to do is hit the expand data. Primary Google Business category, we talked about how important that first category is, so that gets a check mark. Key words in the business title. Again, depending on your company name, this may or may not have already happened. Luckily for the client that we're working on right now, she has one key word in her business title. That's cool. There's usually not too much you could do but that unless you change your business name, so we're just going to move on. Proximity of the address to the point of search. Remember how we talked about how important it is to try to build that local community and be known in those local areas. That's where we looked at all those different local keywords. That's where this is going to come in, really important because her business will be closer to those local searches. This is having a physical address in the city of search. If your physical business address is in the city that you're trying to rank for, that's really going to help. She gets a check mark for that. This one here, removal of spam listings through Spam fighting. What I'm going to mention here is that it's really important to check where your business is listed online and to regularly check that. Now you can do that through something called a citation audit, for example, and there's businesses out there that offer that service. Basically some ways to prevent spam is to make sure that your business is listed consistently the same everywhere. That's the Nap we had talked about. Your name, address, and phone number is consistent. Otherwise Google might think it's Spam. Now, what might happen is if you use, for example, a listing service that goes out and puts your company name address and phone number out across the web. A lot of these companies do that fast because they use computerized systems to do that. They don't always check if where they're listing you is a spam site or not. It's just something to be really mindful and careful of to only use good quality services and to also really check out the reputation of services before you use them. Also, sometimes a competitor or just somebody trying to help you out, might put your listing in a business listing site and accidentally put in correct information. These are all the things you have to be really careful about. As you can tell, it's one of the top ranking factors, really important to do what you can to clean up the spam and keep everything consistent and legit. What I'm adding to T Tank's action sheet is to do a citation audit for them. Igh Google ratings. Basically, the Google ratings are the average of all your reviews. As long as you've got great reviews, you are going to hit one of the top ranking factors. Additional Google business profile categories. Remember we did spend some time going over what other categories Stank could be ranked in. This is where that would fit in. You put in your main category and then try to add in some other categories as well. So ranking factor number eight is all about your Google reviews? How many Google reviews do you have? And how many of the reviews actually have content in them? Because people could just leave a Star review with no content at all. But Google obviously thinks it's more valuable when they do take the time to put some content and some words in there. That's ranking factor number eight, really, really important to get reviews. Verify Google business profile, which we've all done by now. We're going to just put a check mark there. Proximity actors to the centroid. Within the city you're in, how close are you to that city center? Keywords in the Google business page Landing page title. When people click on your listing in your Google business profile and they get taken back to your website. Whether that's your homepage or Landing page or another page, just make sure that your main keyword is in the title of that page. Ranking factor 12 is a completeness of your Google Business profile. Remember when we clicked on the profile strength in the last lesson and basically that just showed you how Google will actually nicely prompt you to what else needs to be done on your profile in order to complete it. Just make sure to take that step because it's really important you could see how important of a ranking factor that is. Ranking factor number 13 is all about consistent reviews over time. If you go months without any reviews, and all of a sudden you decide to do a campaign and you go out and you get a whole bunch of reviews at once, and then you go for a few more weeks or months and not get any reviews. Well, Google doesn't like that. If you get your reviews naturally over a set period of time or have a process so your customers can easily leave reviews for you when you regularly get those reviews, that's what Google is looking for here. With item number four team, I briefly mentioned it, but this is a great place to mention it again. For each of those services that you offer, it's really great. In your Google business profile, have those a separate services so people could see what your services are in a nutshell and get interested in them. But you also want to take them back to a dedicated page flow services on your website. Those are local pages with your local services being offered. Very important to do and a very high ranking factor. Ranking number 15 is all about having your key words in heading tags on your website. Those are basically your main titles and things like subtitles on your website, but they need to be coded as an H one tag or an H two tag or an H three tag, and you have to know what order to put them in and they have to be organized. That is all factors that you could take action on on your website. All right. Now we've got 15 of the hottest ranking factors in order to help think tank rank even higher in local PAC and local finder search results. This is really, really good to helper and I encourage you guys to absolutely take action on all of these steps and get them just perfect and let's really make an impact by concentrating on these wonderful tips that White Spark has given us. 12. 12. Final Steps On The Path To GBP Success: We've been doing a lot of work to rank think tank higher. But at this point, you may be wondering, what's the point of doing all this work on a business that is already ranking so high? Or you might actually start doing work on your own profile if you're already ranking high. But I'm here to show you that the work is still well worth it. Here are just a few reasons. It can help you keep in the top spot. You worked really hard to get into that top spot, so you want to stay there. If you consistently update and optimize your Google business profile, you're going to be able to hold onto that ranking position that you've gotten to and prevent competitors from overtaking it. It will help you expand your reach. You saw that work we did to get new keywords and to look at all those different locations and look at some locations we possibly can start targeting. All of that is going to attract a wider audience and increase your visibility within those new audiences. It's also going to enhance the user experience. Basically, with all that work we'll be doing with adding new features and new information and new keywords, and new services, those are going to help new customers coming in to find exactly what they're looking for. It's also going to help conversions. One thing about T tank is yes, they're ranking high and yes, they're getting views, but they're getting very few conversions off of those views. By optimizing your profile, you're going to get a higher click three rate. You're going to get more phone calls, more website traffic, and ultimately through all that work we did through better keywords and through better call to actions, and just overall giving the customers more of what they want to see. We're ultimately going to drive more conversions and more business for T tank. Also, when you're regularly updating, you're constantly being aware of what's going on with Google's algorithm and being aware of any changes or any new features that it's going to give you that you could take advantage of that's going to help maximize your online presence. Also, when you're updating, you're going to regularly monitor your analytics, and that's going to help you make better informed adjustments to your strategy, and that's going to help you make better decisions and let you know what actions you took might actually be working. What did you do that got your call volume up or what did you do that made your conversions go up? When you find out what those things are, just do more of it and get even better results. Also, by optimizing your profile and optimizing think tanks profile like we just did and all the steps that we're going to do, this is going to help build her brand authority. Use remember, a lot of that work we're doing is strategies to get more reviews and answer the reviews and ask more questions and answer those questions and put posts out with promotions, and basically displaying what Thick Tank does and what it offers. Remember we talked about even in the post, showcasing some work she's doing in the community. All of those things are really building her brand and her authority. Besides all of that, why wouldn't you want all those extra views and clicks and inquiries that your number one competitor is likely getting? You work hard and don't settle for anything less. Because now you know the essential steps that you need to take to rank. Go ahead and take them and get your business up to number one, in your immediate area, in your surrounding areas, and just dominate your town or city because you know what to do. You also know that your competitors are very unlikely to be taking the steps that you're doing. That gives you even more power and a better chance of ranking high and a better chance of staying there. Now it's time to take all that research and all that information I gathered and put it all together in the action sheets. This is the action sheet that I made for T tank. There's two things I just want to point out. First is I added this is a reference for you down below. Again, it's a reference because we did this for T tank based on all the research we did. If you use it, definitely you can take things from it, use it as a template for yourself. I just really want to emphasize that because this was made for T tank, that there might be some things missing, because based on your research, you might or you find other things that you need to fix. The second thing I want to mention is that there's a whole bunch of reference sheets. Wherever in brackets you see something that says C attached, it just means that there's a corresponding reference sheet for that. I'm going to go through those reference sheets with you as well just so you know what I'm referring to. To start off, one thing I did is I split everything into high impact medium impact, and low impact actions. Let's go ahead and look at the high impact actions first. The first thing I put was adding secondary categories, and I'm going to show you the sheet I made with the categories I selected for her. I want to make sure that her NATs consistent. I wrote out her name address and phone number, the way that I think it should appear, and I just need her to go ahead and approve that. And then I'm going to help her understand that that should be consistently the same everywhere that her business has posted online reviews coming up with a review process. Then I also attached a keyword research I did and I also created three versions of description for her. I'm going to have her look at those as well. Then I also want her to look at some of those geographic locations that I thought would be great for her business. And then under other, I noticed that there was a company at her address that actually is under the same category as her. There might be another coworking space within her coworking space. You got to just be careful of that within coworking space because there's multiple businesses. If they're all using that as their address, but two of them do the exact same thing, that's actually a negative ranking factor. I just pointed that out so she could go ahead and investigate that. Then moving on to medium impact actions, up at things like the post. Now, the post isn't a huge ranking factor, but what the posts are important for is that a lot of people don't use them. As you noticed, there was only one competitor of hers that I found that actually also posted and they didn't post regularly. Now, the way she could use post to her advantage is, for example, if she just some type of promotion, Just think of it like this. If you're looking to use a co working space and you're looking at everything that comes up, and one place has a promotion that's prominently standing at the top and you scrolling through in the other places do you not. Obviously, that might sway you to go ahead and use. The only place you saw that was offering a promotion. It's a really great way for her to use her post to her advantage. Also, she does community events, which some other co working spaces might not. Community event is a really great way to bring people from the local business community, but also from outskirts as well, a great way to capture attention. That's a really good thing to put in her post as well as hopefully it'll get some UI balls. Then under photos and videos, I'm adding some new ones for her. Then you could just have a look at some of these other things. But one thing I'll point out here is that I identified that some of her listed products should actually be listed as services. When she does that, it will help her be better categorized. That might help Google better understand what she does and do more of a match. Because if someone's looking for office space to rent, for example, that's a specific service and her competitors are listing it as a service. Google will be like, Okay, well, that's a match because that's what they're looking for. It's just going to be a little bit more helpful for her and the accuracy of her profile in order to put those in the proper place. Now, you might be wondering the difference between services and products. Think of it this way. If somebody is looking to rent office space, that's a service. If somebody is looking to rent office space, but they're also looking for a package that includes office space rental, but let's say admin services, so somebody can answer the phone for them or printing services. What she actually has is these wonderful bundle packages for people looking over and above just renting an office space. Those packages with a specific price and a specific set of services within a package, that would be considered a product. I hope that makes sense, and I hope that helps you see the difference. Then of course, if you have physical products, of course, those would go into products as well. Then coming down to low impact actions, that would be something like embedding your Google map on your website, important to do, but not a high ranking factor. Adding more questions than answers. Again, not a huge ranking factor. However, really great thing to do for potential new customers because if they see a question that's been asked on something they're wondering and it's answered right away and it's answered well, that's really going to help that potential customer. Then adding more social media profiles. Again, this is super important because some people might not be ready to work with you just yet, but it's just bonus for you if they choose to follow you on one of your social media channels, because hopefully they can turn into a customer down the road. No, we come to tasks where I need client input. I needed to look at the descriptions I did and choose the one that she wants to do. The last thing you ever want to do is change content on a client file before they approve the content first. I also want her to look at some of those new ques, look at some of those locations. Then I also want her to look at the services sheet I put together. You'll see what that is the minute, but I put down all the services under the categories I selected for her, and I want her to pick three to five. Because anything over five is a little too much for potential customers, keep it nice and tight at three to five, you could always switch them up. But three to five of the services you most want your customers to purchase or three to five of the most popular services you have, and then switch them up and then see basically how they do and check to see if potential customers are asking for those services directly. Then I added a section for analytics because I wanted to look at her starting point numbers. Also because I did a separate thing. I use a separate tool, which is a geogrid map, and that could also be called a heat map. You'll see what that looks like in a second, and I'm also going to cover it more in depth in your next lesson. But in a nutshell, it'll just help he see what her current ranking is in different geographic areas. I also added a section for other strategies she can implement. Go ahead and check those out because some of those ideas might be things that you can use to further increase your visibility online. Now, under additional actions, those are things specific to think tank. Again, using the co working space word without the Hyphen because that gets more views. That means changing it up on her website, on her booking site, on her Google business profile, and any other online listings that she does. The second note is also very specific to her because I found two websites that are identical. All the pages are the exact same, but they've got different URLs. This could happen. For example, let's say you have an old website with an old URL and you've built a new website with a new URL and you've deleted your old website, but you didn't forward those pages. The pages will still exist. You need to properly do three oh one redirects for all your old pages. I know this is a little bit more advanced, but if you have any specific questions at three oh one redirects, just let me know. Then I added a section called next action steps. Over and above everything we did. These are some additional steps I want to take because these are going to help her even more with her ranking and her visibility and her overall performance online. This is what I did for her analytics just to make the data a little bit easier to read. I slid everything up into month and we're now in July. I did the numbers today and I'm going to wait until a little bit of August just because Google doesn't have all of the numbers just yet. Then I created the sheet for her where I laid out her, her target location, she just needs to prove them, transportation with the TTC numbers that actually get there and then I'm going to add that to her description. Then I created three versions of her description for her so she can go and choose the one that she likes the mot. I also added the main locations that she services. I added the main services that she offers, and I also, added a really strong call to action with a promotion for them to try out. Now, this here are the results from the geogrid tool that I use. Again, it is a pay tool. But what I was able to do was under her different locations. Her immediate address, Parkwoods, Dan Mills, York Mills. Under these different locations, I was able to see where she's ranking in comparison to her competitors. On her immediate location, she's ranking number one. In Parkwood, she's ranking number one, which is awesome. We need to start using that location of Park Woods in areas in her content. So then in the location of Dawn Mill, she's ranking number three. There's a great opportunity for her to move higher. But as you can see in the York Mills location, she's actually ranking number ten. Great opportunity for her to move up and start dominating an other area as well. No categories, I listed her main category, secondary categories, and other related categories. Then I added just some notes about what the differences are between the different categories. I listed them out first, and then when I did this, I listed her keywords as her main keyword, and then I split it into location focus keywords, need focus keywords, amenity focus keywords, event and networking keywords. Because that whatever she wants to promote, she could choose keywords in each of those categories. As you can see, some of the keywords overlap because they can fit into more than one category. Then what I did is I made this chart at the top In it, based on my analysis, I decided that co working space is definitely her best main category, and then that these three subcategories or secondary categories are the best to focus on and to add in. Then what I did is I took the key words that best fit the categories, keywords to be used, and then I also put down related words to the category. If we're building the category of coworking space, these are the main words that she would focus on, and these are related words that she would add in. If we're then building out the secondary category of business center, These are the keywords she would use and these are the related words. Same with virtual office rental. Virtual office rental are really good keyword to use is virtual office space in North York. Then you'll notice is the highest somethings in green. The things in green are some data that I've got from a paid tool that I have that lets me see how many searches per category. I could tell at a glance that co working space by bar has the most monthly searches. Then business center and then office based rental and virtual office rental. Again, that all becomes part of your strategy. You should always use the secondary categories that are going to best support the main category that you told Google that you're part of. As long as they're really strongly related, and if they have a really high search volume per month and they have really good keywords to go along with it, then you are probably really safe in choosing those secondary categories. Then what I did is I made this sheet. Out of those four categories that we just looked at that I chose for her, what I did is I listed all of the services available under those categories. What I'm asking her to do is to select three to five services under each category that best reflect what she does under that category, or are the services that she most wants to sell under the category. The reason I'm going with three to five is because if you have more than five services listed under a category, it might confuse potential new customers and usually it's not the best thing to give people two too many options, but obviously you want them to see what they're looking for. If you could get something that's a little bit more of a broad type of service that you can mention some of the other services under, that would be ideal. For example, one of the services she could say she offers is private offices. Then within the description of private office, she could put down things like 247 access, high speed Internet, on site receptionist, complimentary beverages, office supplies, flexible membership plans. You get the idea, and then she would put in all of these mini services under her main service of private office, put a price on it, make sure that description has also got some of her key words in there. There you've got something that has a whole bunch of words that people are looking for, and a whole bunch of key items that people want. When they look at your description, they're like, Yeah, that includes a lot of the things I'm looking for, and they'll be more inclined to want to call and to take action. I really really hope the section was helpful for you. The way it's going to be the most helpful is if you followed along, pause the video and actually built that action sheet along like I did. The more steps you do, the higher the chances that you're going to rank better and you're going to increase your visibility online. Now, I also encourage you tost out some of these steps on your competition. Why are they ranking you? What are they doing? Do they have more photos? Do they have more reviews? I just want you to really look at that and see what else you can do and really get fired up about what else you can do to beat them online. Some of the things you're going to do could take even just a few days where you're going to notice a difference. Some of them could take a few weeks before you notice a difference. But overall com altogether. We'll skip that word. Altogether, it's really really going to help you, especially if you keep consistent at it. So promise me that you're going to keep with this because my goal for you is not just to appear online, but is to stand out and shine online.