Transcripts
1. Introduction to UpWork: Hi and welcome to the upward introduction lecture. We are going to get an overview of how you in the upcoming lectures are going to get to launch your successful freelancing career as a digital marketing professional. I hope you're excited. Now, me and just PR are in a unique position to help you out. We've helped thousands of freelancers successfully launched their freelancing career. While we are also clients who have hired freelancers for tens of thousands of dollars specificly on Upwork. So with that said, having knowledge on both sides, we're excited to share it with you. Let's dive in and have a look at that overview. Now to launch your freelancing career, you are going to need a marketplace. Marketplace is a collection of freelancers and clients so that the freelancers and clients can connect. And that marketplace, if we are going to be using, is upward, is one of the biggest marketplaces in the world for freelancers. We're going to dive deep into it. Then once we've signed up and gotten approved to this marketplace, we are going to focus on optimizing our profile. We need to make sure that we look credible, that we can showcase our specialty. And then with that said, hourly rate and start getting invites to jobs. Now, next up, once we've optimized our profile, we are going to make sure the weekend land our clients. In the beginning clients aren't going to be coming to us. We are going to need to be sending them job proposals. We're going to go through how to severely increase your chances of landing your first clients and landing your first job. Now once we've done that and once we've successfully complete that a couple of jobs, we had even more credibility to optimize our profile even further. When we optimize our profile even further than marketplace opens up to us, that means we can now start taking on expert jobs which pay more. We can now show case more credibility, which means that we can increase our hourly rate. And with all of our successful reviews, more and more people are going to want to hire us. So this is the overview of how to successfully launch your freelancing career, assay digital marketing professional on Upwork. I hope you're excited. We're going to start the next lecture. We'll actually getting verified into the marketplace itself on upward. So let's get started. See you in the next lecture.
2. How to Get Approved: Hi and welcome back. So in this lecture, you're going to learn how to set up your Upwork account so that it gets approved. If you already have the Upwork account, then you're already approved than on the Upwork Marketplace. You can skip this lecture. If not, you need to know that not everyone gets approved to freelance on upward. That is because Upwork is one of the biggest freelancing marketplaces. They have a reputation to uphold. They want to make sure that when clients come there and they hire a freelancer, that freelancer is a professional is solved value. So they don't approve every account that signs up. So what we're gonna do in this lecture is look at a couple of important criteria that you need to fill out in order to make sure that your account gets approved. This is super important. Now to get started, we're going to go to Upwork.com. This URL is in the resources for your convenience. And then click on sign up. And from here, all we need to do is to follow the template. So the template looks like this. And I'm going to show you from the very beginning what you need to set up and don't worry about it because these are not final. In the upcoming lectures, we're going to dive much deeper into setting up and optimizing your entire profile. But these different checkboxes need to be filled out to make sure that you are approved or not approved. You don't get to freelance. But if you follow this checklist, in our experience, pretty much every single student does get approval to start freelancing on upward. So let's start from the top. When you sign up to use the same email address as is your login to PayPal. The reason for that is most of you are going to get paid by clients to a PayPal account. And in order to have the PayPal account available to you, Upwork verifies that it's actually you by matching your Upwork and your paypal email address so they need to match. So from the very beginning, make sure that the email address you sign up with is the same that you use to login into your PayPal account. Next up, expertise, we're going to list one specialty only. You're not gonna get away with writing digital marketing expert. We need to have one specialty. And that is because specialists get paid more and get more jobs and Upwork knows this. So if you're not a specialist, your chances of getting approved are lowered. So rather than writing Digital Marketing Specialist, choose one specialty like SEO strategies or Facebook ads, expert, et cetera. It's not important what you choose because we can change that later. Next up, set the expert level to intermediate. In our experience, intermediate seemed to be approved the most frequently. That is because it's humbling opt-in, not advertise yourself as an expert. And there's also no beginners remember they have a reputation to uphold. Doesn't mean that the others don't work, but we can change this later. So let's use intermediate because it gives us the highest chances of being approved. And then we have education and employment. We're only going to add what's relevant to our specialty and expertise. So if you worked as a teacher in a supermarket in logistics, none of that is important. Only add what is relevant to your specialties. So if you are, if you are on SEO strategies, then add in all of the education and employment history that is relevant to being an SEO strategies. If there's very little, Don't worry, it's much better to have liberal that specific than to have a lot that's general. And then the rates, so the rates we can change later on. But this seems to be a good way to show that you're serious about your skills and about your freelancing. So between 30, $40 and hour, we're gonna change this later on. And then we have the title. So add keywords for your specialty. So if you are an SEO strategies, then use SEO strategies as a key word for your title. If you write something like search engine, knowledgeable person, that's another key word that doesn't look very professional and it lowers your chances of getting any work Upwork notes this, and that decreases your chances of being approved. So we're going to make sure that we use keywords from our specialty. If you focus on Google Ads, make sure you use Google ads in your title. And we have the overview where you talk about yourself and how you have helped and can continue helping clients. Start off with about three bullet points, have a brief description of how you help people. You will continue helping people. Be brief, you only need to write a couple of paragraphs were going to die much deeper into this later on, but for now, just be brief, client-focused, and focus on getting approved. And finally, use a profile photo that he's a professional photos. It's going to be very important for you. First of all, we want to make sure that we're smiling to the camera so that you get a good feeling when looking at you. It's important to be likable. And then we want to use a headshot. So that means cutting somewhere between at our shoulder length and only getting this part with the actual photo. And finally, use a clean background. So preferably a white wall or a blurred out simple background, that's not distracting. So once you checked all of these up and you've sent in your account for approval. Well, now it's just a waiting game. It can be instant, it can be within 24 hours, that's the most common, but it can also take as long as ten business days if there are a lot of people who are signing up to Upwork at these points. So it depends on how many people is actually creating a new account, but most usually is going to be within 24 hours. So fill out this checklist, make sure that your account is approved. And then we move on to the next lecture. We're going to start optimizing our profile and make sure that we can start landing those jobs. See you in the next lecture.
3. Create a Specialized Profile: Welcome back. So at this point I'm going to assume that you have gotten your Upwork account approved. If you aren't approved yet, then hold back, wait a little. And when you are approved, start the lecture again because then we can start setting these things up together. So congratulations, you are approved and you're probably going to end up on a screen that looks like this. Now the first thing that we're going to do is start setting up your profile. So by going to the right where it says my profile, going down and below availability where it says profile, we're gonna click there. By the way, yours is going to say 70%. Don't worry about it. I've set this up ahead, so no need to worry about that at all. We're going to click on view profile. And now we get to see the way that our profile looks like right now. Like I told you, I've already gone ahead and set things up here and I'm going to show you how I did and why I did so that you can learn to do the same thing as well. But this lecture is about creating a specialized profile and that's the first thing that we want to do. Now by moving to the lecture, you're going to see that it says View Profile and produce probably going to say all work. Now, all work is a general profile. That means that this is your basic standard profile that you have right here, of course, minus all these things because you haven't set them up yet, but you're going to have your title and you're gonna have your overview right now and also your image. So what a specialized profile is, is that it is a profile that focuses towards one specialty. So here I have social media marketing assay specialty. So that means that it should I have a specialty in Facebook ads and a specialty in Google ads? I'm going to want to have two different profiles. The reason for that is when someone searches for our freelancer with a specialization in Google ads, I want my Google Ads profile to pop up because in that Google Ads profile, I can set up things like Google ads specialist instead of Facebook ads specialists, I can write an overview focusing on how much I've been working with Google ads and how much experience I have with Google ads. I can focus on all of the reviews from Google ads clients and only showcase those. I can be very specific with how I advertise myself. And the same is true with Facebook ads specialist there. This is a specialized profile. So I want to focus on Facebook ads, jobs. I have focussed this entire specialized profile towards Facebook ads. So if you only have one specialty, don't worry about it. That is what this is all about. But if you have two specialties you want to create to specialized profile, okay? So to create this specialized profile, which you will be doing right away, what do you want to do is click on this button right here, which is add specialized profile. And then you're going to click on create a new specialized profile or create from general profile. Now this is completely up to you. If you have already set things up the way that you want them to be, then you click on Create from general profile because a lot of the things are going to be the same. You're going to have the title, the professional overview, the job history and portfolio is going to be the same. And this is usually the easiest to work with. If you create a new specialist profile, you have to set everything up from the beginning. So I'm gonna click Create from general because that's a little bit easier. And next up we're going to select a specialty. Now you can only have two specialized profiles. I already took one for social media marketing and that is for Facebook ads as especially. We can click on see all here, and then you can choose where your specialty lives. Now remember this is slightly limited. So for example, I need to pick digital marketing and an ICT cannot pick, let's say I search for Google ads is not going to be in here. We're going to need to focus that ourselves. But if I were to do one for Google ads, I would then click on digital marketing and select that one or search for it here. Digital marketing, it would be in here. So select the one which fits you the best and then click on continue. And now you get to add all of your skills and expertise. But remember that it says in digital marketing, you want to focus on in your specialty. So for me, I would focus 100% on, for example, Google ads. So I would scroll down and I would look at, okay, what is Google ad and how can I select those that are only appropriate for Google ads? But since I am already selected, Facebook ads is a specialty for me, I have a very specialized set of skills being shown here and not being shown any Google Ads specifics because I had earlier onset in my general profile like you did when you got your account verified. Facebook in marketing and Facebook ads as my specialty. So if I were to set that, I would just click on everything that's appropriate for me. Click on see more to make sure that you get everything. And once you're done, if there are any other skill that's missing, right? The mean here, search for them and add them in. What these are, is that these are different search functions. So that means that if you had digital marketing strategy, for example, and someone searched for a freelancer width digital marketing strategy, you will show up in the search results. So it's very important that you are accurate with what you're actually offering. And specialized so that you are completely specialize within your need. Make sure that you pick everything that you possibly can and focus on it for this specialized profile. When you're done, you click on save and continue. And then it's going to ask you to set your overview, to set your portfolio and everything. But don't worry about that because that is why we're here. We're gonna go through these one by one. So you can just go ahead and click on save and exit or published, doesn't matter. I'm going to click on save and exit. And now you can see that I have a digital marketing specialized profile as well. I can click here, I can start setting this one up and changing things as I want to. So now when you have your specialized profile, select that profile because that is what we are going to be working with and focusing on. Fantastic job. See you in the next lecture.
4. Importance of Profile Photo: Hi and welcome back. So we are going to start setting up our profile in order of importance. Starting off with our profile photo, which is the first thing that a client sees when they're checking you out. Hence is probably one of the most important things that you need to get it right in your profile. Now, 1 third of all the jobs that freelancers good on Upwork are invite only. That means that clients will go in search for a specific job and then you pop up as a freelancer. And the first thing they see when you pop up in the search result is going to be your profile photo. If they get a good feeling from you, they're gonna invite you to the job. If they don't get a good feeling for me, they probably aren't. And the only way to give clients that good, credible trust double feeling is to make sure that your profile picture is really good. So what is a good profile picture? Well, if I click here, let's check out the one that I'm using. Now. First of all, you can see that I am using a picture that is kind of slicing meat at the chest area. But the actual picture that I'm using in my profile is cropped out, so it's showing mostly my head. This is very important because you want to focus on the phase. There's a good quality. I used a professional photographer to get this picture. There's nothing to distract in the background as we can see, I am smiling and I'm also not cutting away my hit. You're going to see a lot of people, when they put a picture of themselves, they're gonna do something like this. You see where they cut the top of the head like this. If I do that, I become quite bald or Boulder, if you will. So you want to have a little bit of space over the head just like this, make it smaller, make sure that the head is in focus. Give them a good feeling what the smile. Make sure that there's nothing distracting in the background and just give us a good vibe. Now you might be surprised to know that being likable is more important than the technical skills themselves. A lot of people have the technical knowledge, but the relationship is always the reason why they pick one freelancer over another. There's a lot of experts out there. You just want, among other experts, what we need to focus on Easter relationship and get the feeling that they get from us. It is the reason they hire us and it is the reason that they stay with us and rehire us. So once again, a clean picture, smiling face, no distraction in the background. Focus on the face. You use a headshot and make sure that you're giving out a good vibe. Later on in the course, you're going to see how things look from a client's perspective. And then you're going to see just how important it is to have a good profile photo. It is the make it or break it, it is the first thing a client sees. Fantastic. Let's move on to the next lecture.
5. Profile Title Keywords: Welcome back. So in this lecture we're going to learn how to use key words in our title. Now the title is the one that we can see right here. And it's going to be the second most important thing that's going to pop up for clients when they search for you or when you send in a job proposal. So there are two things that we really want to make sure that our title has. Number one, that it's very clear what our specialties and number two keywords so that we can appear in the search results. Okay? So in order to understand what sort of keywords we're going to use, we can see what others are searching for. Now before we do that, it's very important at this stage that you have selected your own specialty so that you know what you want to focus on. Digital marketing expert is not going to do it here. You could be an advertising expert, but especially in the earliest stages, it's probably not going to be to your benefit if you instead can be a Facebook ads expert, where our Google Ads expert, that is going to be the best way to go. So you need to understand your specialty at this point and then use it in your title. And remember if you have multiple, you can make multiple specialized profiles. So back to the title. Now when we set our title, we want to make sure that we're with what we're offering and that will also appear in the search results. So what I'm going to do is that I'm going to go up here to find work, clinical find work, right click there and then open link in a new tab. And I'm going to go to this new tab. And here where I can search for jobs. I'm going to write in Facebook and then hit space just like this. And now we can see what others are searching port. And as you can see, Facebook, very popular, the most popular, but the second most popular search is Facebook ads. So it's very important that I used to work at Facebook ads. That is why I use this in the very beginning of the title. Continue looking. Facebook marketing is the second most important. Now, I'm not interested in doing Facebook marketing myself, but if I were, I would most definitely have that in the Title two. Then we can see Facebook ads and Facebook ads and ads when it's plural, they tend to go in the same. But then the next one of interests is Facebook advertising. So we understand it using the word ads and advertising are both important. And this is the reason why I created my title like this. We can see it's this Facebook ads specialist, and then it says advertising expert. So you can see that I'm also getting this piece of the title Facebook advertising here and also Facebook ads. So this is the way to understand how to structure your title based on what you have to offer and what others are searching for. So similarly, if I were doing something within SEO, I would serve for SCO. And then we can see what is the most popular keyword research back linking, writing, audit, etc.. Now if you're a multi-talented, This is also a fantastic way to know how you should be specializing based on what's popular on the platform. So do this search. See what are people searching for adopted into your title by clicking here, adding it in here, click on Save, and then we move on to the next lecture. See you in the next lecture.
6. Choose a Profile Rate: Welcome back. Next up, we are going to set our hourly rate. In other words, how much we expect to be paid by the hour. Now there are two things to know here. Number one, specialists get paid more, alright? And we've already taken care of that by making sure that our profile, our entire dedication is towards one specialization. And number two, the more reviews you have, the more happy clients you have, the higher you can put up your hourly rate right now, being that this is a demo account for us and chances are that you are going to have a new account. Our work history, that is, the reviews from our previous clients is going to be empty. There are other ways to go around this. We're going to talk about that later on in the course. But initially what we want to do is make sure that we set a lower hourly rate so that we can targeting clients, over-deliver, make sure that they are happy so that they give us five-star reviews. And the more five-star reviews that we have, the higher we can put our hourly rate and the high we'll put our hourly rate while the more successful Upwork Freelancer We will become. So the idea is to start smaller, buildup, happy customer base, and then increase your hourly rate over time. So what we're gonna do is we're going to click here on edit hourly rate. And I'm going to put this at around 25, which is a good initial number. Now you can see that there is an upward service B in here. They take 20%, but that is only initially, I click here and I click on learn more. You can see that after earning a certain sum of money, after earning more than $500, they're only going to be taking a 10% cut. And once you earn more than $10 thousand, they will only be taking 5%. The reason for this is that Upwork wants to support you in staying in long-term contracts. Because long-term contracts means that freelancers are happy and satisfied and stable. And clients are happy and satisfied because they're staying with the freelancer. And that means that upward, Yeah, it's a great reputation and they get to have a long term stable business. So they really wanted you to be on these long-term satisfy contract. And they support you and support that by taking a smaller cut over time. And a lot of your contracts are going to end up between the 10, 5% cuts. And that is where we can start making some serious money over time. So don't worry about this initial 20%. For all of those long-term contracts to go over $500, they will start decreasing their cuts. So what we will do is that we will set it for 25. We will earn $20 an hour from this, I'm going to click on save. And now we've said our rate. And remember, we are prepared to work our butts off, get happy clients and reviews and increase this overtime more about these in an upcoming lecture. For now, let's move on. See you in the next lecture.
7. Write Your Profile Overview: Welcome back. So it's time to create or profile overview, basically a description of what you can offer the clients and why they should choose u. So the profile overview, it's right here, it's this bunch of takes. You already written it, but we are going to define it further and make sure that it is as specific and as target that as possible. So the first thing we're gonna do is click on Edit description. So before breaking this down, there's one thing to keep in mind when creating your profile overview, and that is, what would my clients want to read? Because everything you are writing here is going to be about making sure that you are the right choice for them, credible and that they should choose u. So the one thing you need to keep in mind that what does my client wants to read and how can I make sure that they have their needs met? Alright, what would my client wants to read? So let's break this one down. The first thing I have done is that I've used bullet points. And these bullet points is just to summarize the biggest highlights of my profile and have clients get attracted to my profile and what I have to offer. So first we have 30 thousand plus students as a Facebook advertising teacher. Now, for a Facebook ad specialist, that is huge, that is very credible. 10 thousand plus e commerce owners taught Facebook ads specifically to increase conversions, generate leads, and drive traffic. That's also huge, especially if the clients that we're focusing on are often going to be business owners and e-commerce owners. And then finally 100 plus the company's top Facebook ads. So these are all bullet points summarizes what I have to offer, how I'm credible and why they should choose me. So what do you need to write down in the first bullet point is what makes you unique and the very best samples of your work and most credible background. Now, I'm also use emojis as these bullet points. And the way to do that, it's very simple. All I do is that I right-click and then I go to images and symbols. And then I could just choose any of the symbols in this list. Now if you're on a Windows, it might be different, but you can go and Google symbol just copied and pasted in. Just a way to stand out. So from a client's perspective, the profile or review is going to look like this. Now here is from the Robin and Jasper client accounts and I'm watching myself, Robin as a freelancer. Now first of all, the first thing you're gonna notice is the profile picture like we spoke about before. It's getting that feeling and that sense of who I am and what I have to offer. So I'm getting good vibe by this smile. Not in a narcissistic says just in, in a kind of yes, that is someone that looks like someone who's nice to work with. And then we see the title Facebook ads specialist, advertising expert, that is very attractive. We see the hourly rate and this is 25 is just not updated. And then we see the profile overview. Now what is important to know where two things, first. Everything gets put in here. So you only have about two lines that is, is going to be to full lines like this to fit in to the actual overview before someone has to click on you to read more. So it's very important that your bullet points summarizes exactly what you have to offer. Now, looking at the others, notice I'm the only one who are using these bullet points and these emojis, no one else's. And because of that, my profile stands out a little bit and that is fantastic. You want to do everything you can to stand out. Now where we're not standing out is that we have nothing earned and we have no job success. And that makes us much less credible. So what we're going to aim at is going to be to get a high job success, get great reviews so that we can increase our hourly rate over time. And that is how we're going to build our successful freelance career. But let's stick to the profile overview for now. So the first thing they're going to see is going to be approximately the first two lines in here. So we want to make sure that these really nails it and that is where we use emoji bullet points. Scrolling down, I continue by writing and remember, this is not going to be shown yet. You have to click in now CYP, they're clicking in on you, you're already interested. That's the best silane digital marketing and business teacher, Udemy, with over a 100 thousand students. Thousands of students have learned to create successful Woo and a Shopify drop cheek when businesses by using my effective Facebook ad strategies, again, I'm building credibility and catering to their needs. Why would they need a Facebook ad specially as well? Because they want to have a great Facebook ads, of course. So how can I make sure that I show myself that I incredible I can offer what they're looking for. Well, of course, if I have over a 100 thousand students, that guy is probably doing something right. It's probably credible and trustworthy. And that is what I'm trying to build into this profile overview here. Hey, I'm knowledgeable, I'm trustworthy and I'm going to do a great job for you. And then we'd strategies such as and now I'm just showing my knowledge and what I've been working with. And then whether it's add, assign, scaling your business or correctly targeting your audience. I am here to grow your business. This is unimportant one, because almost everyone doing Facebook ads wants to grow their business. I'm using the word in here. And finally, I am excited to start working with you and provide tailored solutions to grow your e-commerce business through Facebook advertising. Feel free to contact me anytime that I can meet all your business needs. It's important to know here that I'm using the word tailored solutions to grow your e-commerce business. So here I'm focusing on clients who wants to use Facebook ads for their e-commerce. Now if I'm going to go more general for someone who wants to use Facebook ads for their business without it being an e-commerce, I need to remove this, okay. So this is never set in stone. You can continuously update your profile to match the type of jobs that you are searching for and see which one is going to work the best for you. And this one is more adaptive towards different e-commerce is Facebook ad jobs. Alright? So this is how I have done my profile overview with the single question in mind, what would my client wants to read? Use three bullet points. Understand that the first two lines is going to be what shows up when they are searching for a freelancer and make sure that those bullet points nails your credibility, your k during to decline as well as possible. When we're done, we're going to click on save and then we are going to move onto the next lecture. See you in the next lecture.
8. Use an Intro Video: Welcome back. Now, let's talk about intro videos on Upwork. You can put up your own introduction video, either of you introducing yourself or you perform an or introducing the kind of work you do. Now, me and jesper asked clients, we've spent tens and thousands of dollars on freelancers. And from our experience, one of the things that separates one freelancer from the other is how well we can get to know them and trust them. And that is true. And introductory video. In our experience, most freelancers on this platform do not use an introduction video. And that is a mistake because there is no better way for me as a client to get to know you who you are and build a relationship and get a feeling of you then seeing how you are on a video. So whether it's a short video of you just talking about yourself or you introducing your job. I strongly recommend that you use an introduction video. Be happy, be energy, and just get a good feeling to the client. Because remember, a lot of freelancers have the technical capabilities, but it is personality that is going to get you hired in the end, whenever a client such as me and are looking to hire one freelanced over the other. We always look at which one do we get the best feeling? Prob, which one do we like the most? An intro video is a fantastic way to get to know you better and get a better feeling from you. So there's no real magic about it. What you do is that you add a video on YouTube. You can put it as unlisted on YouTube so that no one can search for it. And then you just put that link in here, and then you have your introduction video. Now if you don't have the opportunity to create a nice video, that is with a nice lightning. Would a decently nice background with a clear sound, then don't bother, because if the video looks like an amateur Made it, I'm probably not going to trust you to well, but if you have a really good camera or even better a professional camera, you sit your advantage. Just film yourself, talk about yourself and the work you do. Or as I did here, I put up a video from one of our lectures from e-commerce, or rather our Facebook ads for e-commerce, of course. And the benefit with this, of course, is that I get to show what it is that I actually do who I am. You get a sense of me, you get a sense of what I do and it's a great way to build trust. So to summarize, an introduction video is something that a lot of freelancers don't use. And because of that, it is your chance to separate yourself from others. Use an introductory video, have the client get a good feeling from you and you are going to be at an advantage. All right, see you in the next lecture.
9. Set Availability: Welcome back. So let's set our availability. Now. Availability is just down below our introduction video right here. And it says availability. In other words, how much are you willing to work? Now there's no secret techniques or any tricks about this. It just says, how much are you willing to work and however much that is, it's not going to have that big of an effect. Now if we take a quick look from the client's perspective, you can see that there are different filters we can use here. However, hours that you want to work is not one of those filters. So it's not too important which ever you choose. The most important is that you choose whichever is going to suit you the most. Whether that is more than 30 hours a week or less than 30 hours a week or as needed, that is going to be completely up to you, your lifestyle and how you want to go about your own freelancing career. It's not going to affect your search results or your ranking at all. The only thing that will affect your search results and your ranking is going to be if you put these two not available. And that makes sense. So initially, if you want to make this into a full-time career, I recommend more than 30 hours a week because it also shows that you're willing to work a lot. And once you start getting a lot of offers, and when you're doing this full time, you're probably going to want to change this to ask needed open to offers. Okay. So start off by using more than 30 hours if that's what you're willing. If you wanna do less than 30 hours and use that or if you are somewhere in between, then just go with as needed. So I'm going to keep at more than 30 hours per week. It's the most beginner friendly I wanna make this injure career. I'm gonna choose that, hit save, and that's all there is to availability. Let's move onto the next. See you in the next lecture.
10. Set Languages: Welcome back. So let's set our languages now there are two important things you need to remember with languages. Number one, they are used in a search filter for clients. And number two, they create expectations. Okay, so let's take it from the very beginning. The first thing you want to do when setting your language is being honest with yourself. Now, I'm a fluent English speaker, but I'm not native. I still make grammatical errors. So I put in fluent because I can easily hold a conversation, but no one is going to expect English perfection from me. I've put in Swedish because I'm a native suite and I speak it well natively. So what is going to be key here is that you're honest with your capabilities of the language and the English language is going to be your most important setting. If we look at this from the perspective of a client, what we can do, I'm now on Robyn and Jaspers client accounts. What we can do when we searched for freelancers is go down, select English level down here, and then select the level that we want to find the freelancer in. So if I select native or bilingual now, that means that my profile isn't going to appear because I've said it into Fluent. So the issue with that is that if your language skills are poor, for example, let's say that you are at a basic level. That might be a deal breaker for many freelancers. So the best thing to do would be to, for example, use Duolingo and then practice your English skills that you have a better control of it. As digital marketers, It is important that we can communicate our ideas and our clients can communicate their problems to us, and we can have a better communication. It's very important. Now, as long as you are at least conversational, you should be fine. But the most important, despite the search filter and despite the fact that a lot of clients are going to disappear if your language skills are possibly poor. It's more important to be honest. Because if you put in fluent, but your basic and your client notices that you're gonna get bad reviews. And good reviews is our key to scaling our career as freelancers and becoming successful. So be honest person than poor moles. Now what you can do in order to build more trust, especially if you're not an American or English speaking person, you can get verified. So here's a profile of someone named design is said, well, I probably butchered that name, sorry about that. But what he has done here in languages, he has English, fluent, and then he has some verified badge. Now, a verified badge means that Upwork has verified that he is indeed fluent in English. And you can also get a verified bad by doing the dual lingo English test. And I'm gonna put this test in the resources so that you can do it yourself. However, don't waste time on this one. Honestly, I had to go through a lot of different profiles with a lot of high earning, successful freelancers, non-English native ones before I found anyone who use this verified badge. So needless to say, it's not important, but as a future reference, that test is here and it does exist for you and you can also use Duolingo is a free app for yourself to practice your English skills should they be poor? So to sum this one up, the most important thing you can do is be honest about your language skills and understand that it's probably going to affect you as a freelancer. But what is going to affect you the most is getting good reviews. And good reviews only come if you match your client expectations and deliver good jobs. So that is it for languages. See you in the next lecture.
11. Add Education: Welcome back. So let's talk about education. There's only one rule when it comes to adding education to your profile, and that is that it makes sense to your specialty. So scrolling down, we can see that I've added in one single thing and that is Bessemer media High School. So I started media in high school, I focused in media communications. And that is what I've added in. Because studying media means that that might be a relevant skill to your Facebook ads when we're creating Facebook ads, that is a form of media that we are delivering and communicating with two clients. So because that education makes sense to being a Facebook ad specialist, I added it in. Now I have a bunch of other education such as I become a personal trainer. I've studied coaching yada, yada. None of that is relevant or interesting for a Facebook ad specialists, I haven't added any of them. Now if you don't have any education to add an adult to your specialty, don't worry about it within digital marketing and being a digital marketing professional, education is not important. What is important is being able to deliver results, and we're going to focus on showcasing that in the upcoming lectures. So one rule, focus on being relevant to your specialty. If you don't have an education that is relevant to your specialty, then don't add it in at all. And remember, if you have different specialized profiles, then consider if your education is relevant to this specialized profile. It may not be, but it might be to the other. If not, don't add it in. Alright, see you in the next lecture.
12. Work History: Welcome back. Now, the work history section of your profile is going to be the most important part for scaling your freelancing career work history that's right below our profile description and overview here is basically your client reviews. As were new in this. We're not going to have any reviews. So we're going to have to work at other ways to show that we are credible and that we can perform a great job. When we start getting those client reviews. We're going to have a lot more clients who trust us, who want to work with us and who are willing to pay us a higher hourly rate. Now if we scroll up, we have our general profile and our specialized profile. If I go to all work to the general profile, we are going to see all of our reviews in here, all of our clients reviews. However, in our specialized profile, what I can do is add in the reviews that we have got it and showcase those specifically for our specialized profile. Now the great thing with that is the weekend collect all of the client reviews that we have gotten from our Facebook ads, jobs in showcase, those two other Facebook ads clients. This is a fantastic way to show how credible and how competent you are at your work. Now, let me show you how the reviews look when you start getting some clients. Now we are on Robyn and Jaspers client account, and right now I've searched for Facebook ads. So there's a lot of people popping up. And as you can see, Amber, who is at the top, she has that much higher hourly rate than Stephen, for example. So if I click in on her, I'm probably going to see a lot of great reviews. So going down we can see her work history. We can see, for example, first off, Facebook ads specialist slash girl. She's made twenty-five thousand dollars on this project. And that alone makes me trust her and makes me as a client want to hire her. That's huge and that also makes me understand her massive hourly rate because she can justify it and show it with previous experience. We can scroll down and see what it's been. Her hourly rates. We can see how much he is earned and what others are saying. And these are other clients reviews offer. So her work ethic and overall business Mar's combined with her data science backroom isn't very valuable in the field of e-commerce analytics. Alright? So we're getting a lot of information. The key for us to becoming a successful freelancer is to get as many of these five-star reviews as possible. Because when we start getting all of those and feeling our work history with nose, that is when we can start scaling up our hourly rate and start scaling our entire freelance career. If you are competent at what you're doing and if you can show that, you can take a great hourly rate and then perform at that level. You have a fantastic career in front of you. So in other words, the work history, the client reviews is going to be essential in it is the reason that we start with a low hourly rate and we work our way up because we want to rather overdeliver and make sure we get five stars, fill our work history, showcase that to more and more clients. Start increasing this slowly, but surely. That is the key to becoming a successful freelancer. So for now, our work histories empty, but we're going to work around that. See you in the next lecture.
13. Create Your Portfolio: Welcome back. So it's time to set up our portfolio. If we are new on upward, and this is a brand new account, your portfolio is going to be one of your most important assets for building credibility and building trust. Now, let me show you something from a client's perspective. We're back to Amber here. From a client's perspective, I am looking at hiring someone who's competent, who's knowledgeable, who I can trust, and who is going to perform a great job. Now scrolling through her, get her name, I get the title, I get the overview, that description. And then what happens is that I get her work history. Her work history is massive. You can see I'm scrolling, scrolling and then there are several pages with, but notice how much information there is that pops up before I get to the actual portfolio. The reason for that is because she has a lot of client reviews. Yes. Work history. Now, our work history is going to be empty. So that means that our portfolio is going to be right here in this part of the screen. In other words, popping up together with her entire, In other words, popping up together with our entire profile. So it's super important that since we don't have any client reviews, we have a nice portfolio showcasing that were credible. We're great at what we do and that they should hire us. So going back here, but we want to do is add in portfolios that's going to show any form of customer reviews. If we have that testimonial from previous jobs, work samples, techniques that you use, results that you have gotten, et cetera, et cetera. What I have done in here is type, first of all, added in an image that shows the sample of how I work with e-commerce. And clicking on it, it looks like this. We get to see the image which is the most important one here, which signals what this is all about. And then we get to see what I've labeled in here, what it is, what ad form as I've been working with the business size experienced with this way of working and then a project description. But this is of course the most important of them all that grabs their attention. So the way of working that we use in our course and that I use or wouldn't be used. And when working with clients would be two, focus on creating an offer, focus on targeting the right audience, focus on getting conversions, then using a template throughout that, and then starting over and improving, improving, improving. This is the way to peak interests and build credibility and show, hey, this guy seems to know what he's talking about. Next up, I have added in reviews. Adding in reviews is a great way because we don't have any previous client history on Upwork. We can add in our own reviews. Now, I've added in the complete Shopify drop shipping course here to showcase some credibility when targeting other e-commerce. But that's the second image we can see that we have a lot of happy customers. And I've targeted some of those and taking a picture of it. And I'm also put this picture in the first-order, so it shows up quickly in our portfolio. So here we can read a lot of great things and I bolded it, such as I got five orders on my second day of advertising. It seems this guy knows a thing or two about advertising. And that is the feeling that we want to give our clients. So putting this one down, I also have one as it best-selling instructor in digital marketing is such a great, incredible cores because we have so many students, so many hours of material just really shows that, okay, this guy really knows what he's talking about. So I recommend putting in three different things in your portfolio because three is what's going to be showing up when other clients are watching your profile. And in order to add anything, it's very simple. You click on the plus here, you give it a project title that is going to display below the image. I'm just going to write a couple of xs for now, which specialized profile that you want to put it up on. I'm going to use a social media marketing. And if it had a completion date, such as if it's a previous job. Otherwise, we go and select the template. We can use a gallery, a case study or a classic. Classic. You'd just scroll through a couple of pictures. A case study you have a picture takes. Picture takes. You can explain step-by-step. And with the gallery, we have images that you can go through one by one with a couple of or a bit uptakes underneath. We can also use videos. So usually I speak with gallery and I recommend Gallery because it's so easy to use. Click on go to details. And here is where we add either our pictures or we can add our video. And then we start describing what we're actually doing on this picture. And then a project description. And this description is going to be very important in the project URL. For example, I linked to the courses that I put in there so that they could verify both that I am an instructor on that course and where all of the reviews can be found. And then we'll just go to preview and then you will have set up your portfolio very quick, very easy. Now the next thing to note, just heading back from this is that the order of your portfolio is important because it's going to show up in the search result. Let me show you what I mean. So here we are at Robin and Jaspers client account. Again, we're looking at ambers profile. Amber's a freelancer or of course, if I go back, you can see that I've searched for Facebook ads here. And what you can see to the left is that she has an image that pops up next to her profile. This image is the first image in her portfolio. And that portfolio for us would be this first image. So if you want to have some of these popup next to your profile and which one it is that you want to prop up. You just change the order. You click on that button and then you just drag one. If I want this one on top, for example, I will just drag it on top and release it here. And then this best-selling instructor would be the one that I had on top. All right, but if I want something else such that how clients get results, I put it up there. I wasn't happy clients to be in the middle. So I'm going to put it in the middle. And there we go. I'm gonna hit Save the order that I'm happy with. Will actually, i want happy clients in the middle. So I'm gonna pull this one down. There we go, hit Save. And now it's the order I'm happy with. So this will show in the search result next to my profile. So to summarize, since we don't have any client reviews, it is super important that we use support poll you that showcases our knowledge, our reviews and testimonials, if we have any of those work sample and anything that shows that you can deliver results. You are credible, you are great at what you do. The clients should pick you, okay, with that said, create your portfolio and then let's move on to the next lecture.
14. Select Skills & Expertise: Welcome back. So we are going to fill in our skills and expertise. And if you've been following along since the beginning and created your specialized profile, chances are that you've already filled up your skills and expertise. If so, the only thing that I recommend that you do additionally is click on this one. Make sure that you have everything by looking at see more. These are important because they decide for which search result you will show up for. So if someone is searching for campaign management as an example, especially connected to advertising, I might show up as some available freelancer for them. And that's very important because then you get more invite jobs. So always look through all of these and click on see more in order to see all of the different options and then select the ones that are applicable to you. But the one that I want you to think about is go down to other skills and think if there's something additional that you could fill in here, this might be something that comes to you later that you remind, all right, I can do this and I can do that. So just go in here and search for it and see if you can find it. One thing on top of my mind right now is for example, PPC advertising. So PPC campaign setup. And I think this is going to say management, Yeah, because I've seen this one before. That is something that we can do in Facebook advertising. So I'm going to search for PTC again, and I'm going to add PPC marketing as well, because both of these are applicable to Facebook advertising. So now I'm gonna go ahead and click on update profile and I'll add it in more so that I can pop up in more search results. Again, it's very important that we only add into things that are applicable to us. Otherwise, if we're not honest with our skills, we're not gonna get the clients. We need two lambdas, five-star reviews and scale are career. Now this is also the benefit of using a specialized profile if you are in your general profile and we click here and go down. You'll notice that under skills, if you click here, there are no guidance to the different skills and expertise alternatives. You have to enter all of those manual in here. So the different options you get are going to depend on what your specialization is. So here I have a specialization in social media marketing. If I go to the digital marketing one that we looked at earlier and I go in here, I'm going to have slightly different options in here. And that makes sense because this is for digital marketing and this one is for social media marketing. So go into skills and expertise. Click on this and make sure that you see them all. Click on, see more, fill them up, go to other, and then fill up the ones that you got if some other comes to you along the way, well, just go back to your profile, updated with the new thing that you just remembered. Fill it in, update. And then let's move on to the next lecture.
15. Pre-packaged Projects: Welcome back. So the next thing on the list are pre-packaged projects. So if we scroll down a little bit below our skills and expertise, we have something known as prepackaged projects. Showcase three custom projects to attract qualified clients, basically generalized offerings with an already set price tag. Now, if I go to mine and Jaspers client account, I want to show you what these prepackaged projects actually look like. So if we once again go into Amber's profile here and then scroll down, and of course we have to scroll down a lot because it's even below portfolio and skills. And here we go. Down here we have pre packaged projects which are basically this generalized offerings, which is offering Facebook ads as a monthly management for $3,500. It shows what it includes and you can go ahead and click Start on offer, and then you can go and actually accept this offer that she has. Now the problem with this generally is that most clients me and just bring included. We're not interested in generalized offers or generalized relationships. Were interested in getting specific instructions as specific work done. So most freelancers are going to tell you that these don't actually sell very well and that these aren't very useful. A lot of people use them, but usually not for a good reason. First of all, you have to scroll a lot in the profile to even get to them. First, you're going to read through all of this, the entire work history, the portfolio, the skills, and then we have the prepackaged projects, so it's very far down. Secondly, most clients, again, once something specific, what we're gonna do as clients, we're gonna click on invite, then start a personal conversation, and then tell the freelancer what we need. We as clients, me and Jasper, and from that conversation we are going to strike a deal. So I don't recommend setting up the prepackaged projects. They're usually not very useful. They generalize when what you want to do is specialized. So what I recommend is that we skip this altogether and we don't use it. Should you want to put it up? Just click on create project is very straight forward. Go ahead and click on create project. You get to set a title, a price tag, what it is, how you want to offer it, how many work hours is going to take, et cetera, et cetera. But I recommend that we skip this one for now. And now. Most importantly, you understand why we skip it. Let's move on to the next lecture where we're going to talk about something important, testimonials, See you in the next lecture.
16. Testimonials: Welcome back. Next on the list, scrolling down, we have testimonials. So what our testimonials well, they allow you to get client reviews from past clients that you've had outside of Upwork. So basically, if you've done any other freelancing job before and you would like that job to show up under your work history. Remember this is the, one of the most important parts in your entire profile. You can do that. And the way that we do this is by clicking on requests, a testimonial, you right in the first and the last name off your client, their business email address, their LinkedIn profile. And this is for verification so that you wouldn't be able to fake a bunch of client reviews. And then the clients title the project type and then a message to the client. Now I strongly recommend that before you do this, before you ask for this review, contact them personally, ask then if it is okay to get a review from them, just make sure that they know that their private information is not going to be revealed. And this is to help you on your freelance career. Now most clients are going to be happy to help you out. So I strongly recommend that you do this if you have past clients. Because once again, once you click on the request testimonial, This is going to end up in their inbox. All they have to do is fill it out. And then that review that they decide to ride along with their rating is going to show up in your work history. And of course, it goes without saying that when you request a testimonial, makes sure that you only do it from clients that you know are satisfied with your previous work. If you have clients where you're slightly unsure that you're gonna get a five-star, then don't ask for a review from them. The most important thing we can do at this point is to gather as many positive five-star reviews as possible, because that is the credibility that we need in order to scale our hourly rate, and that is how we scale or freelance career. So testimonials are fantastic thing to use to start adding in our client reviews in here. If we have previous clients, if we don't, then I recommend that you showcase your work and showcase the client reviews that you have from them, if you have any in other ways such as adding it in, in the profile overview, you can add it at the bottom and just add in a couple of reviews that you've gotten added in in the portfolio just the way I did and work around it like this. Super important to land your first client. And then when we land or first client, we can start getting some proper upward client reviews. And this is really going to help us scale our freelancing career. Also know that when you do a request for a testimonial from a previous client, it can take up towards ten business days before it gets approved. The first thing that's going to happen is that he's gonna get under review from the upward theme. And if they have a lot of things to do, it can take one day, five days, ten days may be even more usually, not more than ten days, but you're going to see it as pending and then you're going to see if it is approved. And it might just take a little bit of time is a good thing to know. Fantastic. See you in the next lecture.
17. Certifications & Employment History: Welcome back. So next up we have certifications and employment history. Now, notice that we are already very far down in our profile and a lot of clients aren't going to scroll this far down. They're going to see our job success or hourly rate or profile picture or review a couple of reviews and that is usually going to be it. And then they're going to either invited or not invite us. Not everyone goes down to the portfolio, to the certification, employment history, et cetera. But it is still important that we fill out our profile and make it as complete as we can. We need to take every single opportunity we have, especially in the beginning. So for certifications and employment history and also other experiences, you might notice that there's no button to actually edit these. So in order to edit them, what we need to do is scroll up and leave our specialized profile and go to our generalized profile at all the work here. Now when I scroll down, I'm able to edit these. So when I edit these, they will also appear on my specialized profile. So first things first, what's worthwhile to know and think about when setting these up, the first thing to know is that we still need to specialize. So for certification, for example, I have a bunch of different certifications. I'm certified as a personal trainer. I'm certified in mobility work. I have a massage certification, coaching certification, and healing certification, blah, blah, blah, blah, blah. But none of that is important. We're adds anything to my value as if Facebook ads specialists. And because they don't add any value to my specialty, I am not going to add them in under certification. But if I had something like I'm certified as a designer, I would add that in because that would help me designing the ads. So whenever it contributes to the specialty that you have, that's when you want to add it in. Otherwise, we'll leave it out. So all certifications, exams, diplomas that adhere to your specialty, add those in here, click on the plus, and then select the certification and then add it in. Now going down, we have employment history. This is a tricky one because again, I had a bunch of different jobs, but I'm only added in what's relevant to my specialty so that I'm a digital marketing and advertising business owner. Clearly, that's super important to me being a Facebook ads, especially, I've added that in that I'm one of the CEO's and founders of Robin and Jasper, of course, together with Jasper. So that's the first thing that I added in and I've written a little bit about it and that is super important. The second thing I've added in is that I used to work as a personal trainer. Now, a couple of key things to notice here is that I really aimed my previous employment towards my specialized profile here. Notice that it says freelancing, personal training and Facebook advertising. Couple of things to know here is that Facebook advertising was a very small part of my work role. I did it, but it was a very small part of the overall job that I did, but I added it in because I actually did it and it is relevant to my specialized profile. You'll also notice that I have written here that I've freelance, which is really important that I use that word which I normally wouldn't to show that I have experienced as a freelancer. And I added in things such as I focused on client acquisition, lead generation, and advertising. And this is all true, but it was a very small part of my overall job. But I want this to be a specialized as possible and build as much credibility as possible. So I aimed my description. It's very important that you do the same, but always be 100% honest. If you did it, added in, if you did it, then don't try to pull something out of thin air. Always focus. And then other experiences. Now, this is going to be anything that you can add manually. By the way, there are no preset options you can add in the subject and description is going to be anything that doesn't fit in the others, such as employment, education, certifications, et cetera. So it might be that you once again have a designer background, but you don't have any diplomas that you don't have an education in it. But you are a really good designer and you've been doing a bunch of designer jobs. Now, this would be fantastic or just on your free time. This is a fantastic skill because you know you need to design ads. And if you already have experience with designing ads, you can add that in as other experience. Great designer. I use my designer skills to improve the ad. This sign which creates the higher return on investment or return on ad spend or better conversion rates, whatever. You can really aim this towards your specialty. So those are the most important things to know. And once you've done all of these, congratulations, you pretty much filled out your entire profile, at least from the outside. Just know now that this is never truly complete. Now, for example, it might be worthwhile to have two specializations. Noticed that I've been a little bit towards ecommerce. What I might want to do is have one that is completely Facebook ads specialist. And I might want to do another specialized that is Facebook ads specialist for e-commerce. Or if you're more diverse, Facebook ads specialist and Google ad specialists, et cetera. Always come back to this, update it, fill it in, try new profile overviews and descriptions, increase your rate over time as you get more client reviews from your client and focus on getting those clients that are going to be happy with your work. We're going to continue learning how to find those clients and how to submit job proposals. But first, there are a couple of more things to do on our profile just backstage. See you in the next lecture.
18. Get Paid & Tax Information: Welcome back. So we've filled our profile out from the front. Now it's time to go into the back of the profile and set up some important settings, such as a payment system to get paid and some tax information. So, well, we can get paid, important stuff. So from here, what we're going to do is click on Profile settings. And the first thing that happens is we are going to end up in profile settings here. Now there's a bunch of different settings we can go through. None of them are very important, especially not now. Or it might be fun to know that going down here we can change your experience level, which we're going to have to do over time, especially if we are at the interior intermediate because we will become an expert over time. We can change categories. We can also play where I specialized profile if there's some, some of them you don't like, you can delete it, you can edit it, you can switch a specialty in it, et cetera. But for now what we're going to start off by doing is go down one step and click on Get Paid. And don't worry about this text up here. We're going to set that up in just a second. Now we're gonna go to payment details. Click on Add Method. So depending on where you are in the world, you might get a recommended for and then your country. So if you have a direct to local bank transfer available to you, that is as cheap as 0.99 US dollars. I strongly advise that you use that it will have a bank account that is and if you could set up a separate bank account for all of your freelance earnings, that is going to help you out a lot is going to make it easier to see your incomes and expenses and do your taxes is just a way to get control over your freelancing career. But if not, don't worry about that. So if you have this option, I strongly recommend it. If you are US based, this option is likely to be available to you, direct to you is bank. It's a prepayment. It doesn't cost you anything to use this. And it's also, I believe, the fastest transfer. But for a lot of you, you're not going to have a direct to local bank option. So what you're going to want to go with his papal. And that is also why in the beginning, we were careful about selecting our email address for Upwork account because if we are to setup or Paypal account, we need to match the email with our upward counsel that they can verify that it's us. And a lot of you are going to use this because it's going to be the best option is also what me and just for use for most of our business income and expenses as well. So PayPal is great and Paypal is going to be a better option than pay you near pioneers is smaller business or their rates are not as affordable as papal are. So using PayPal is going to be the best choice for the vast majority. And then we have wire transfer. And as we can see that it's 30 US dollar, that that's not going to be an option. So to summarize, if you can have it to your local bank if you're in the US, perfect. If you are in Europe and you have this option, fantastic. But if not, use Paypal, click on setup and it's a very straightforward process. Now the next thing we want to do is that we want to fill out the form. So you can either click on one of these takes here or you can head over to tax information. I recommend we just click on tax information. And they're going to be a couple of things to set up. The first thing is going to be your tax residents. This is simply where you live. So you writing, you click here and you write in your address. The next thing is going to be VAT and VAT R4 businesses that have a VAT numbers. If you have set up a corporation which you don't need to, so don't worry, then you can use your VAT number. And also VAT numbers are for European businesses. So if you don't have this, most of you probably won't have it. Don't worry about it. Just skip it. And then we have to set up the WAP and form. And this is important. This form basically says that you are not a US citizen and that there is no reason for Upwork to hold any money from you for tax purposes because you won't be paying any taxes in the US. They have no reason to hold your money and they can relinquish all responsibility from that. So in other words, we need to confirm that you are not a US citizen and we do it through here and ofcourse. If you are a US citizen, well, then the rules are different from you. You're going to have to set up some tax information in here. But that's also straightforward because chances are you've done taxes before. So for me it's going to be I'm not a US person. If you are a US person, you set up your tax information here. I'm going to click on I am not. Then I'm just gonna set the legal name of my business. And since I don't have an actual Corporation business, I'm just gonna put in my name. All you need to put in here is your name. You click on I certify under penalties of perjury that the representation of this tax certificate are true and correct. And then I'm going to click on save. And now we're all set up, we're all done and we're able to get paid. So now we can move on and start landing those client and landing those jobs. See you in the next lecture.
19. Find Qualified Jobs: Welcome back. So it's time to find qualified jobs and this is where the magic truly starts to happen. Now to start finding work for ourselves on upward. But we need to do is move over here to find work and then go down to, well, find work, click there, and you're going to end up on this page. So before we get started, I'm going to show you the most effective way to find your qualified jobs. There are two things that you need to remember. These two things will be your mantras and they will be your keys to success. Number one, the secret, the absolute must do to land clients on Upwork. Fast. Speed is the absolute secret for success on upward. The reason for that is that when you as a client gets a lot of job proposals from freelancers, all of those job proposals are going to load in a list. This list will only take on ten proposals before there's a button that says load more. Most clients never actually go down and click on the load more Batson, There are only going to look at the list with ten different proposals from ten different clients and choose one of those, Me and jesper included. So that means if you are not one of those ten, the first proposals, your chances of landing that job goes way, way, way down. And the only way to be in that top ten list is to be fast in applying for a job. So with that in mind, the number one secret to landing jobs on Upwork, both your first, you're told you're a 100 thousand job is to be really fast when applying. This second thing we need to remember, the second rule, if you will, is that we're only going to apply for jobs on clients that are likely to give us a 5-star review. So that means that we're going to be super picky. Even if it's on one that pays great. If it doesn't seem like we will be able to overdeliver, they are going to be happy enough to give us five stars. We will not accept that. The secret to growing our freelance career is to get all of that work history, get as many reviews as possible, and increase our hourly rate over time. So we need to make sure that the clients that we land are going to be clients where we can deliver really good and almost guarantee those five-star reviews. So with that in mind, remember the two ground rules. Number one, the key is speed number to be selective with clients. And we're going to look more at how to be selected with clients. For now, let's start off in the feed and let's understand how to increase our chances and find those qualified jobs. The first thing we're going to do is go here to search for jobs. And I'm going to search for the key words of my specialty. So for me that's going to be Facebook ads. I'm going to write that and then I'm going to hit enter. Now we're going to get a big bunch of different job offers here with different clients that we could possibly apply to. But remember, we need to be very picky and we need to be very fast. So to be as effective as possible, we will set up a couple of filter's. Going to the left. We can see there are different filters and we're gonna go through them. Now, starting up at the job type here, we're not going to set any difference between any job type because as long as we can deliver well and get paid, that's going. And by us. Next up, experience level, this is important. If you are unsure of your skills, then put entry level. The reason for that is because it's much better to overdeliver and get those five stars if you want to scale your freelance career, if you cannot overdeliver and get super-happy class and get those 5-stars. It's very hard to keep increasing your hourly rate. So it's better to save to start a little bit lower. But if you feel decently competent, go to intermediate. But unless you truly are unexperienced expert, don't touch the expert, will save that for later. Remember, this is a long game. We want to work up our work history, client reviews increase or hourly rate and over time move over to expert because this is where the money is that, but this is also where it's the hardest to get those great reviews so that we can scale. So for now I'm going to hit entry and intermediate. But if you're unsure, only go with entry, we're not going to bother with the client history, whether they have had no hires or many hires in their experience, because a lot of clients go to upward is sign up to a New York route and they just want to find one. It doesn't mean they are a bad client. It just means that they are new on Upwork. So we're going to keep this one open and not feel drew them out. Going a number of proposals, this system. Remember we said that they can have a maximum of ten proposals because when you have ten proposals, then the client needs to click the Load More button. So it's important for us to check these two so that we have less than 55 to ten, but that, those are the only ones because if there's more than ten, you need to hit the load more butter and your chances of getting that job goes way, way, way down. So this filter alone is going to severely increase your chances of landing your first and a lot of future clients. This is mandatory. Moving on, we're not going to care about budget because any budget is going to be fine. Weather is short or long, long-term hours per week. We're not going to touch that project link won't matter and client info won't matter as well. Same thing here, even though it feels better to have payment verified. Remember, a lot of clients come in here for the first time. They don't have anything verified, but that doesn't mean that they're bad clients. I think it filters to many by using this one. So I personally don't recommend students to use these. When we've done that, we're going to scroll up. And then we're gonna make sure that we sort by newest. This is super important because we want to be the first one on the ball as they say, to make sure that we lad as far up as possible in the proposal list among the clients. Now, we can start looking at the actual jobs there. Now these are all going to be new jobs. These are all going to be different things we can apply for. And we're going to have a deeper look at what is going to be a good job proposal. And we're going to have a deeper look at what's going to be good client for us and a bad client for us. But for now, this is the search that we want to stick with. And to stick with this further, we're going to hit Save Search here. And then we're going to call this Facebook ads with filters. I like to do that. I'm going to click on save. So now the next time when I want to do the search again, let's just go back to find work here. You're going to notice that under my feed here we have Facebook ads with filters. Now I can just click here. Now we're going to get all the different search results from the Facebook ads search with all of the filters added. So it's very important that you are fast UU speed, and you scroll through this and you look for potential clients that you can work with. And this is pretty fast too. There's a lot of new job offerings coming up. So if you check through this list, there's nothing in it for you, and then you come back in just three or four hours. Well, chances are there's going to be new, completely new job offerings that you can apply to. Refresh frequently, be quick when you find something, there is no need to use the save job posting to list because if you save a job posting is probably going to be too late, you're never going to need to use this function. If you see something that is likely Good for you, then apply to it right away. Super important. I also recommend that you download the Upwork app so that you anytime can scroll through OMB quick, if there's a job offering popping up that is going to be good and apply to you because again, speed is key. So now you know how to find qualified jobs. Next up we're going to look at how to find good clients to work with and how to do our first job proposal. See in the next lecture.
20. Submit a Proposal: Welcome back. So it's time to find a great client and send a job proposal. So in order to do that, what I'm going to do is go to find work here. At find work, I'm going to apply the search term with the filters that we did in the previous lecture. And then I'm just going to scroll through this feed and remember, this feed updates and refreshes every couple of hours with completely new job offerings. So be quick here and use the Upwork app. And when you find something that really matches you, that you know, you can deliver well on, then do a job proposal for it. So what I'm going to do is scroll down until I find something that really matches me. For example, looking for Facebook ads, expert for e-commerce, that is something that I would check out right away. It looks good. It has less than five proposals, of course, because it's in our filter. And we can also see that it has good grades or it's getting good reviews. Now over time, only applying for clients that has good reviews is not going to be important. Because a lot of clients are going to be new to Upwork and they may be real gold mines. But if you're completely new to Upwork and you have no work history, it is important, at least in the beginning to look out for those that have good reviews. Because if they don't have good reviews, you're probably not gonna get good reviews. And those good reviews are key to launch in and being successful in your freelance career. So if you're a complete beginner, focus on those who have good review so you can get good reviews. And then I'm just going to scroll down and click until I find something. Now I've already taken the liberty of finding one good example and one bad example. We're going to start with the bad example. Now, here's an example of something that I would not apply for. Number one, of course, it attracts my attention because of the title here, Facebook retargeting. I'm great at that doing those kinds of ads. And also from my tie slash fitness needs. Well, I've done both martial arts and I live basically my whole life and fitness. So I can really apply to this job. But scrolling down, we can see that here there is something lacking. He has really bad reviews. And if he has bad reviews, chances are that you're going to get bad reviews and that is no way to scale your career. Now, let's look at a good example instead. Now here is one with the title e-commerce social media advertising consultant need k. So I clicked on this one. And now when there is something that I might be interested in and apply for, there are five things that I always look for, Okay? These five things are gonna come automatically for you. Eventually, but for now, follow along with me and remember these five things. Number one, check out the description and see that you can do a really good job. Here it says, we're looking for an expert to help us set up high converting created the drives consumers to landing pages and Amazon listing to purchase products. Okay, well this is perfect because I've created an Amazon FBA course on Udemy. So I have a lot of Amazon experience. I understand the platform, I understand the niche. You should have lots of experience and creating ads on various platforms like Facebook. And Instagram check. Ideally, you have driven traffic to various shopping cart pattern directly to Amazon product pages as well. So this is a really good job offering for me. This is something I could apply to and really nail it in that Hey, I can perform well here and I am also very credible. So that's the first thing. Yes, I can actually do the job. Number two that I'm going to look for is, am I likely to get a good review from this person? And one of the easiest way to see this is looking here for the reviews. You can see that he has 25 reviews and just assuming it's a, he might be a she, the person has 25 reviews with 4.99. That's great. So because this person has so many great reviews, chances are, I might get a great review as well if I do a good job. So this is really good. So that's number two. And then number three is this job posting current meaning is this sum posting that is active today. So the easiest way to find that out is by scrolling down and then looking at activity on the job. Now there are two important things to look in. Number one is proposals, but this should be fine since we filtered it. But then number two is usually something known as last activity. Now if there are no last activity, that might be a really good news because that might mean that this is a brand new post-doc bring, fantastic. We want to be really quick on this. Normally it looks something like this last viewed by client and then it might say hours ago or days ago. Now, if it's hours ago or days ago, that's great. If it says nothing, that's also great problem just means that is brand new. But if it says last viewed by client and this is weeks old, well, then it's just going to be a complete waste is not going to give you anything. So if this is weeks old, then just skip. It is not a good offering, it's not current. Let's head back to the good one and we are so those are three things so far. Number one, can I perform the job number 02:00 AM I likely to get a good review? And number three, is the job current. Now there are additional things that I want to look for. Number one, before I submit a proposal, what can I expect to ask as an hourly rate? Now he says here that he or she is offering ten to $30 an hour. So where do I put myself in that span? Well, the easiest way to negotiate and put yourself in a good position is to scroll down to the client's work history and then look for a similar job when he has hired someone to do Facebook ads for him or her before. So I can't see anything here. I'm going to click on view more. And we can see here we go looking for advertising expert to help set up our business manager account and run effective ads. Okay, so we can see that he is a he glucose. We can see the name. He hired someone before and paid that person $20 an hour. So asking for $20 an hour is probably going to be perfectly reasonable in our proposal, so we're gonna do that. So that was number four and the fifth and final. And this is not always possible, but the fifth and final is a little bit of an Upwork Freelancer secret, if you will, or best practice. That is to find the client's name because you're going to notice that the client's name is not visible here. The only way to find it out is to scroll through the reviews. Find the name which we already did here it says Paul, copy the name and now we can use this in our cover letter when we send the job proposal. So already by that weekend, stick out from the other freelancers because we can start off by saying Hi Paul and be much more personal than all of the rest. That is super important because you stand out from the rest. So this is something that definitely I could perform well, I can get great reviews. It's current. I know how much to request in money and also I found the person's name. If you don't find the name, does not a deal breaker, but this shakes every single mark. So I'm gonna go ahead and submit a proposal. Before they submit a proposal, there's something here that's good to know about and that is that you use a currently known as connect. Now coordinates are basically the cost for submitting our proposal every month you have 4D connects available and if you don't use them, they go over to the next month to a cap of, I believe a 120 to submit a job proposal that is going across the six connects and Upwork has done it like this so that you can mass send job proposals to everyone, everywhere the only wants series applicants. And this way we need to be super sure that this is the client that we can actually landed a job and actually perform well, we've already checked that out. And to narrow that down, that's going to cost us and we're gonna use these connects. Now if push comes to shove, I believe you can buy more connects for $0.15. But usually you shouldn't need to do that. It's much better to just really find those clients and be super quick. Make sure it's something where you can deliver well and then go ahead and submit that proposal. Chances are that between your first and fits somewhere in there, you're going to land your first job bill that work history. And then it's just going to be a positive snowball effect from there. So I'm gonna go ahead and click on submit a proposal. So first thing I'm gonna do is select the specialized profile. I'm going to use this one where I am the Facebook ads specialists, of course. And then scroll down. We already know the job details and then we have the terms, we have the smart bidding, that's interesting, but we're gonna sit on hourly rate of 20. We've seen that the forces we can expect to receive $16 an hour from this, not a ton of money, but certainly for someone where you match so well, you can perform well. This is a great start because if we can get that nice reviewed and we can start scaling, remember that is the key. Build your work history with client reviews, then get more and more jobs where you can increase your hourly rate and that is how you scale your freelance career. And then I put it to 16. And now this one is going to be its own beast. We're going to write a cover letter and the cover letter is going to be the first thing, basically your communication. Why should the client view? So in the next lecture, I'm going to give you some guidelines and a template for how to write a great cover letter. See you in the next lecture.
21. Write a Cover Letter: Hi again and welcome back. So it's time for us to write our cover letter. So what is a cover letter? Well, it's the first thing that the client is going to see when scrolling through the different proposals. So the same way when we wrote our Profile Overview and someone's search, and we popped up in that search. You only saw the first two sentences. And then you can click in on that profile and then you could see all of the entire profile description and the Profile Overview. Well, a cover letter is the same thing. It's just that this is where your profile shows up in the proposals in the cover letter are going to be the first two sentences that show if they click on you in your proposal, that you're going to see the entire cover letter. So it goes without saying that the first two sentences are the first two lines in your cover letter are going to be the most important of them all you need to grab the client's attention. And then for the rest of the letter, you need to sell yourself how credible you are and focus on catering to the client's need. Make sure that you can perform a really good job and that they should choose you as a freelancer and not someone else. So in order to accomplish this easily, we have created a template for you, and this shows you what to write in each paragraph. And once you've written your first cover letter, you are going to have your own template that you can just copy and paste in and then make small changes to overtime. Very important that you do not use a premade template that we have already, for example, because then everyone is going to be using the same template. And that means that clients are going to be, I've seen this before and Upwork also take notice of that and that is something that can get suspended over time because Upwork does and appreciate that sort of behavior. So it's very important that you create your own template so that you are the one using it. So the first thing that we want in the first paragraph, which is the most important, is a friendly greeting by name, attention grabber that matches their job description. So that's what we're going to create. Now, the first thing we did was to find their name and we copied it. So if I click on paste there, we can see that we have their name already and I'm going to be using their name. Now since we've gone through this many times before and helped a lot of students in this. We already have a template that we have made that we could be using, and I'm going to use this for this example. I don't recommend that you copy this template. I recommend that you create your own template from this template or, or from this guy that we have done in check all of these one by one. And then you can cope with your own template, just like I'm doing here and make small modifications. So what I'm going to do is that I'm going to paste this one in here. I'm going to scroll down. I'm going to find Paul. I'm going to crop the pole. There we go. And then say hi and then use this with high poll. Now we're already standing out. So let's go through the template bit by bit and see how I have created this. And the way that I think about this. The first thing we want this paragraph R1 is a friendly greeting by name and attention grabber that matches their job description. So I've ridden Hi Paul, and that is alone is going to have you stand out while Did your posts than out at me. The attention grabber, you could write something similar, oh, what a match we are. Or it was really amazing to read your description or it's the perfect match, something that grabs their attention. This is very important because they're going to have multiple proposals. You want to be the one that's being read. So the first thing I have welded your pasta out of me and then I'm going to, I've written this to match the description. I'm going to write something like I work with both Facebook ads and with Amazon if the a, for many years, both through finale and as a teacher. Now this is something that really stands out already and grabs your attention because I'm riding that, hey, I worked with Facebook ads, which is what he's looking for and with Amazon FBA, i have a background in that as well. And that was something he was clearly looking for. Simon matched his job description here. This is a great way to stand out and be credible in and give him a reason to choose me over all of the other. So that is paragraph number one. Check, I've done the friendly greeting and attention grabber and match their job description. Paragraph two is examples of work. So I read it. I'm a best-selling digital marketing teacher and professional who specializes in Facebook advertising. I've helped thousands of people and businesses and you can see some samples down below. Now this is important because we don't have work history to show up and we want to be specific. So I'm using the courses to me and just perhaps the OMB to build credibility. Now for this specifically, what I might also do would be to have a link to the Amazon FBA course and show that, hey, this has a lot of reviews and really great raiding and really know what I'm talking about. What you could also do would be to take a screenshot, or in my case, for a screenshot of that course. And then all the way down, add that in as an attachment. And then I could write in here, see attachment below. That might be another way so you don't need to add links, but you certainly can use to showcase. So that is going to shake that off. Examples of work I've shown the kind of work that I've done that I have an expertise in, et cetera. So that's check. Paragraph three, build credibility. In that third paragraph I'm writing, I taught over a 100 thousand students and received more than 11 thousand five-star reviews. The clients have ranged from tiny startup online businesses to large e-commerce ROM, local attitude, dynamic retargeting ads and everything in between. Again, what I'm doing here is that I'm building that credibility. I'm saying, hey, I have a great background. I have a wide variety of work that I've done. I can really specialize in something that you want me to do. And I'm also really grand in my specialization. If you have a specific problem, chances are that I can solve that. So this is really great and building a lot of credibility. The fact that I've taught over a 100 thousand students that have more than 11 thousand five-star reviews, it's probably going to get him quite hook. And that is important. We use what we had and we stay relevant to our specialty and to match their job description. So that is checked off. Now next, resource to choose you, they're going to be multiple proposals. Why should they choose us? So I have written. As an experienced advertiser and teacher. And I'm going to add in here with a background in some FBA because DES specific to the job description, I've got a benefit of being able to perform the job and teaching strategies to continuously scale your business to the next level. This is super attractive because not only can I perform the job, but I'm a teacher as well as I can teach you how to do at least a bit of this yourself and how to take it to the next level. That is a super attractive quality. So again, that would be a recent to choose me over others because I'm going to be better at teaching him something new which is going to be valuable to him. So that is also checked to choose you. Next, we want a call to action. It is very important that we do use a call to action so that they know what to do. And here I have written less get only ten minutes, call no charge. Be clear about that because everyone is wondering to discuss the project further to make sure that I can be of best possible match for your project. I'm available on Wednesday this week at 11 AM PST Pacific time or Thursday, 03:00 PM. If these times don't work for you, let me know when would be a good time for you and I'll add that my schedule to yours. You can see I've written let me let me know. Super important to stay professional and not have spelling errors. Triple check these before you send it. And I'm going to need to update the template as well. And of course ask someone else to read it first just to check the spelling error or use grammar. Lee, also great idea, and I will adapt my schedule to yours if it doesn't work for the person. So I've added in when I'm available to call and if they don't work, I'm open to adapt my schedule to them. And that also shows that I'm willing to adapt it to my client, which is a great incentive. I've also said, hey, I know the next step because everyone wants to take the next step, but people never know what to do. So when a client is told what to do, very openly unfriendly for their benefit. A fantastic call to action. So getting on a ten minute call on Skype or unzoom, I strongly, strongly, strongly recommend that because then you can get a feel for the client as well. And if you get a bad vibe, This is someone that you're not gonna get a five-star from. Move on and checkout for other clients. We need those five-star reviews. So that is a check as well, call-to-action. Finally, a professional closing. And I have read and best regards Robyn Norton, best-selling digital marketing professional and teacher. So I've just added in a quite sales the title in here. That's gonna make me look more professional in my closing. So I'm super happy with this. Also, I recommend using Best regards. I'm super happy about this. I can check the professional closing up and then finally be concise and maximum of one to three sentences per paragraph. Okay, so that means that I need to check out. Am I using max three sentences? It seems I am perfect. You don't want to overkill it. Stay brief, stay to the point and use one to three sentences maximum. And then finally, review it. You can find spelling errors like I had reviewed. Make sure everything looks good. It's adapted to their description. And now you're all good to go. You can check everything up, well done. And once you've done this, I recommend that you just selected all I'm using command a, you use control all windows. And then you go ahead and copy this and you add it into a document just like this. So the next time you reply, you can copy all of these and you can make small changes. So instead of hi Paul, you're going to have the next client's name. So you don't have to rewrite everything. You have your own template. You can adapt it to the new possible job offering that you have and you can submit your job proposal. So this is looking great. Now what was unique with this one is that he had additional questions for a lot of clients. This is going to be the only thing that you need to send in the cover letter. But he had additional questions he's asking, please share specific information from at least three advertising campaigns have managed. It is being, we would be interested in screenshots or video show on real data is a plus. So I am going to need to answer these three as well. Once I've done that, I can use attachment like we spoke about before. And then I submit my proposal and they're my friends, we submitted our first job proposal. Fantastic job. I'm not going to submit this because this is a demo account and I'm not actually interested in working for this person. But this is exactly how you do it. And using these keys as standing out and being really quick when it comes to applying to those jobs that had less than that have less than ten proposals. You are going to land those clients. You are going to get your first jobs, workup that work history, and now you have a career freelancing. Now we stay patients, we work hard, we make smart decisions, just like we've been going through in this course. And you're going to have a fantastic career ahead of you. So in the next lecture, we're going to look at how things look like from a client's point of view. Because remember me and just br we are mainly clients on Upwork. We've had freelancers work thousands of hours for us and we spent tens of thousands of dollars on this platform so we know what to look for and I want to share the way that our minds work when we're looking through different freelancers offers in their cover letters to see you in the next lecture.
22. Proposal From Client’s Perspective: Welcome back. So at this point you've already done all of the hard work and you're pretty much ready to start your freelancing career and succeed in your freelancing career. Now I wanted to give you some further insights from a client's perspective. So what is it that I as a client and looking for freelancers, how does it look like when you send your job proposals, et cetera? I'm going to show you all of that right here. So me and just where we put out a job posting for video editing for courses. Now when we did this, as you can see, we got 35 job proposals. Now the interesting thing, you can see all of the different proposals here. The interesting thing that these are the first ten and then I need to click on load more to see more. We don't click on load more. That hardly ever happens. And that is the importance of being really fast as a freelancer to your job application. So these are the fastest freelancers that sent in their job application to us and we also picked one is not in here. We've already hired him and he's working for us as we speak. But I'm gonna go through all of these and show you some of these applicants and what my reactions are and what it's worthwhile for you to know when you're sending your job postings. Now, starting from the very top, that first one and who did a great job with his speed is unknown. Now, there's an issue here, of course, when I look here I see there's a great profile picture. I'm going a good feelings a professional photo. And look here, I specialize in eLearning that typo for me as a client, that worries me, that's for me, makes me not want to hire him. Scrolling down we have been needed. Now there are several issues here. The first thing is looking at his picture. I have a slightly hard time seeing him. His background is quite messy. I don't really get to see his face, but okay. It's fine. It's not good, it's fine. Then next thing looking here is his cover letter. He says, hi, my name is Dima, I'm a freelancer from Bosnia. The problem with this is that his name is right here and his location is right here. So he has wasted 25% of his most precious real estate in his cover letter on saying the obvious, and this is a big mistake. You want to use these first two sentences, these first two lines to really grab our attention as a client. It didn't do that. He told us the obvious, so I am already boarded that when it doesn't talk. But notice that no one has called us Robin and jesper yet. So since we use Paul in our previous lecture, that is something that stands out already. Scrolling down to San, As you can see, she only has 57% job success. I don't trust working with her. Now, important to know is that when you do your jobs, even if you're using different specialized profiles, your job success stays the same. So it's important that you do a good job because there's no way to get around this. You need to do a good job, to have a high job success. Scrolling down, there's several more people we have Ritchie. Now he's done a really good job. He's instantly going into building credibility. 14 years television broadcasts, experienced video producer, master, video editor. Looks great, a great picture and everything. That's very interesting. This is summer, we would check out a 100% job. Scrolling down, there's plenty of interesting people. Now, this is an issue. There's no picture, there is no trust. I would never choose this person, especially looking at the cover letter, the person is only writing about numbers instantly and the cross, I have no credibility and no interest, no feeling, no relationship, nothing. This is not going to happen. Now here's the important part of a great profile photo, because looking at all of these photos instantly, there is one person that grabs my attention and that is seal about. Now she said the very bottom, I need to click on load more to see more. But she's still super interesting to me because she stands out. There are several things. Looking at this one I have a hard time seeing his face. Looking at this one, I have a hard time seeing his face as well, so I can't get a feeling from it. Looking at this person, I am getting a feeling. This is pretty good even though the shine is taking away a little. But looking at her, this is a professional photo. This is very interesting because you can see her face very clearly. That background even dusted so that places more visible. And I get a good feeling from her because it feels like I'm building a relationship by seeing her and getting to know her. Then next thing she's doing well is that she's saying, hey, I see that you're looking for a competent video editor for long-term work. And yes, indeed we are check out my video editing and cinematographic show real here. And then it is offering a sample of her work that gets me interested. I want to see that she is one of the top contenders. So as you can see, we're not clicking on load more CPU, not in the top ten. You're probably not going to have a child. And we're also very picky with who we're choosing. I believe there's only been three so far of interests that would be reaching, that would be Olga, and that would also be, well, alright, and that is even beyond how much they have earned, that absolutely builds credibility, but it's not the most important and the most credible. And look at Silva, I'm not seeing her work success, but I'm still getting a good enough feeling to want to check her out more. Now, finally, what I want to say, something that reaches truly stands out with here is that he has a bad notice how no one else here has a batch. So with that, he is really standing out from the rest. And with his great cover letter, his great photo, and honestly his interesting title, I'm interested in him and he would be my first go-to choice to click on, check out and see, is this someone that we want to hire? So it's super important that you get everything right from the beginning because you are standing up against a bunch of different proposals. So with that said, these badges are not mandatory. Your picture is much more important. That title is more important, the cover letter is more important and the job success is more important, but the batches can help. So in the next lecture, I want to show you a quick resource to where you can find all the badges and the different criteria for how to get a certain bad. See you in the next lecture.
23. Badge Criterias: Welcome back. So as we saw from the client perspective, having a batch can be one of the ways that you can stand out with your freelancing profile and with your job proposals. Now there are additional benefits to using these batches. So I'm gonna do a quick run through with what the batches are and how you can get them. Now understand badges aren't mandatory. They're definitely not a make it or break it, but they do have their benefits. So I'm going to link this very article right here in the resources because bad just come and go, sum gets removed, some news are added and then some are updated. So understand that these might change over time. Now, looking at the upwards talent batches, the most prominent one that we can get is called the rising talent. Because the rising talent badge for the new members of Upwork, and it doesn't require that you have any job success rate to get this badge. So if we look at the criteria here and we click it down, you need a 100% complete profile. And you can easily see that by looking here to the right of your profile is at 100% availability here. Alright? And then you need a positive performance on Upwork, including submitting high-quality proposals and being selected for jobs. Now of course, this is slightly more blurry because we didn't know what they consider high quality or a positive performance. But just understand that follow the practice if we have gone through, stay available, stay up to date and find those great clients and get some great reviews. Chances of getting badges are really high. So some of the benefits for this specific badge is, well, you get the batch which can help you stand out. Reduced fees starting at 10% on featured jobs. A onetime bone is of 33 connects, which is pretty nice. You can apply for more. And then access to chat and tickets support from special ed customer support team. So there are some benefits. Now, if you want to understand better how to get this, there is a description with its learn more about becoming a rising talent here. And it also has a more developed for what you need to do. So scrolling down at the criteria, you need to pass the Upwork readiness test. And this test can simply be found by going to your profile, going upwards as find work and down below here, upward readiness tests. And just click on it and you're going to have to answer a couple of questions that you need to pass that test. Again, none of these is mandatory. All of this is just a bonus. And then there are other things like a 100% complete profile, a complete project on time, and as promised to clients, keep your availability status up-to-date. Regular submit proposals, adhere to the upward Terms of Service and had been active for the past 90 days or joined in the past 30 days. So the requirements are decently low, but there are never any promises. So you can follow these criteria, give it a go, but don't worry if you don't get it. These are all just bonuses. Is no make it or break it here. And then there are some other guidelines for agencies we don't have to worry about that. Then there are further badges such as top rated, that also comes with different benefits. You can also see the criteria as their top rated plus expert vetted. And here's an eligibility table. Now understand there might be new badges when you're looking at these because they roll out new badges quite regularly and they changed things around. But you have the resource here in the resources or rather this page so you can go and check it out and see if there's any branch that is near to you and that's going to be worth it. Most likely this is going to be your nearest one. It might be reachable, it may not be, but if you do get it seed as a bonus, alright, see you in the next lecture.
24. Thank You!: Hi again. I just wanted to say a very warm thank you from me and from my very dear friend Jasper, for taking this course and going through it with us. And we had so much fun creating this course. And we hope you had just as much fun going through it. I believe you are now in a position to call yourself a digital marketing professional. And you have all the best opportunities in the world to kick-start your freelancing career, all you need to do is put in the time, the effort, refresh regularly, find those great clients, apply for the job and do a great job. Scale your freelancing career. And I think you will have an amazing life ahead of you. Now, remember, if you have any questions whatsoever, we will be in the Q and a. You will have our expertise, mine and Jespersen as clients and for helping out a lot of students with their freelance career. And also, you will have the teacher assistants in the Q and a, ren and Jen who will help you out, who are hired through upward. So they themselves have worked thousands of hours for us. They understand in great depth how Upwork work and how they can help you with the jobs. So you have a great resource of expertise available to help you in the Q and a. Anytime, please enjoy. Ask us anything anytime in the Q and a. And I hope to see you again soon. Bye-bye.
Robin & Jesper ✓, Teaches Digital Marketing & Social Media
