Transcripts
1. Introduction: Hi. My name is Emeli scan and I'm so excited
that you're thinking about joining my
Facebook and Instagram at workshop for coaches
and consultants. Inside my workshop, you
will discover how to reach the people who will
love what you offer. With my special CT GBD prompts, you can make ad text and
video at scripts, super fast. And this really speed up
your ad creation process. And I will show you how
to simplify AP testing, and this is crucial step
to your ad success, and I will show you
weekly routine so you can easily pick the winners
from your AP test ads. And lastly, I will
show you how to scale your ad budgets without
overspending your money. And here is some
information about me. So I have been in online
business over ten years, and I have managed to generate over 8 million in sales with less than 2 million in ad spent. But of course, I have made
a ton of errors and I could save a lot of money if I would know what I know now. And in this workshop, I want to share everything
that I know about Facebook and Instagram
advertising that could help you to sell your
online courses or coaching program or memberships
to the right customers. And here are just results
from last year 2023. So here's a screenshot from my ad account that is connected to my digital
product business, and I spent over 90,000 euros last year on Facebook
and Instagram ads, and that made me and my
partners 376,000 on sales. And this is just to showcase
you that what I'm teaching on this workshop is currently working at
least on our business. And of course, if you want to reach these kind of results, your website, your
landing pages, and your offer need to
be best as possible. And here is full breakdown of this Facebook and
Instagram as workshop. First, you will
learn how to make great ad text that will
capture your dream customer. And I will show you how to make the ad text easily with GPT. And I also will show you my prompts how to
create video scripts. So you can easily
make video ads. Then I will show you
how to create image ads with Kanva I will show you video editing using CAP cut that is free video
editing software. And then we will
move on AP testing, and I will show you
ad campaign structure few ads manager settings
and how to set up and run your AB testing ads and also how to analyze your
ad AB test results. After you have learned these and made a lot of AP
testing ad campaigns, then we can move on
the scaling part, and I will show you
how you can scale your ad campaigns and how to
make retargeting campaigns, your warm audience,
and also how to make nurturing campaign
for your warm audiences. So I hope you will join my
class and learn a lot how you can scale your online business with Facebook and
Instagram marketing. And you can also find more information about
me on my website, sam.co or on my YouTube channel youtube.com slash at sames
See you inside the workshop.
2. Before You Start Paid Advertising: In this lesson, I will
show you what you should do before you start
paid advertising. So first, I recommend that you install all the tracking
pixels on your site. Install Google
analytics, meta Pixel, TikTok pixel and also
Google conversion tracking for search ads and YouTube ads, and also you can
install binder stack. This is because I strongly
recommend you start to drive traffic to your site before you start
paid advertising, and when you have all these
tracking pixels installed, they will start to gather
data about your visitors, and then we can re target
these visitors with paid ads. Then your paid advertising
will be much cheaper. Because nowadays,
every ad platform has some kind of AI installed. For example, on
Facebook and Instagram, Meta have created very
sophisticated AI currently. When you have a lot of sales
data on your meta pixel, it can really find your stream customers more
easily and more cheaply. When we combined the data on your meta pixel and also
combine the add text, what we are creating
on the next lessons, then Facebook can use
it AI algorithm more efficiently find your customers and especially find your
customers more cheaply. First, before you
start install this, tracking pixels and then start
posting organic content. Here are four types of content
that you should be posting when you are advertising your coaching or
consulting business, post educational
content, focus on topics tightly related
to your niche. So social media
platforms can use their algorithms to find
your best customers. So your aim is to inform and educate your audience
and don't hold back. Give them your best information. Those sort videos
will probably be your best videos to get
your new customers. You should also post hero story content so share
your own success stories, and you can share your success
story in smaller segments so you will have a lot of
sort videos about that, talk about your own
experiences and how you have overcome your
obstacles and things like that. Then if you can, you can post
entertaining content, and this is highly
effective if you can blend educational content
with entertainment. This way, your short videos or long videos will
be shared more and you will gain more exposure on different
social media networks. And occasionally,
you should post, of course, promotional content, but this can be just caption in the end of your
educational content to check, for example, your website
or check your free course. And here is some video
content strategy for you post short form videos. They are easy to make and
you can test a lot of things fast and you then can use your
best content for your ads. I recommend you post
short form videos, all the other platforms, and you post your long
form content on YouTube. And If you want, you can also post YouTube sorts, but I recommend that you post stores on other YouTube channel. You have your long
form channel and your sort video
channel on YouTube. You can use my video at
generator GPT prompt for scripting this organic and also promotional
sort form videos. We use this GBD prompt on the later videos to make
your your paid ads, but you can also use the same prompt to make
your organic content. I just wanted to make
this peak and bolts. So remember the best
way to succeed in 2024 and beyond is to learn how to consistently post
organic content. This will help your reach,
of course, organically, but also this will help a lot in your paid marketing
efforts. So remember this. And here is just more information
about call to actions, so you should use
only single call to action across all your
social media profiles. File. Of course, you
can update this call to action to align with
your current promotions. Avoid confusing your audience by having multiple call to
actions on your profile. Don't use any of
those link treatings or something like that. Just simple call to action
for your current promotion. Here are a few examples where
you can drive your traffic. These are just basically Different landing page types that will start
your sales funnel. You can offer a free
course book or guide that teaches the senales needed before starting
your paid course. Here are just a few
ideas for those. For example, me, I just offer my free course
where you learn a lot, you should structure
your business and how to make all the
necessary technical stuff, the landing page sales
fels and things like that. Then I sell this paid course, how you can start to scale your business
with bad traffic. And other option is to
make a free challenge. Free challenge, sales funnel is very good, very effective. You just create a short
term challenge like five 50 day or 30 day challenge
where people can sign up, and this will build
engagement and showcase value of your coaching. Of course, you can just
drive people straight to your course or
service sales pages. One option is to use webinars, and here are different type of webinars that you can
use deep dive tutorials, mistake based case study pinars
panel discussion pinars Q and A or ask me anything pinars works of pinars trend analysis pinars software
and tool demonstration behind the scenes pinar
and things like that. You can find this list
below this video. So you can check this
out and maybe find some kind of pinar type that
will suit your business. You can also draft people for a free consultation call or subscribe to
your newsletter and then use automated email series start to educate people
and then finally, you can then sell your service or online course
through that way. Of course, you can
run live events. These are very powerful event
types to really connect your audience
before and then ask them to get your coaching
or your courses. You call to action can point directly to your community
or membership site, and this is, of course, very easily done with
school platform. You can just drive traffic your paid school
membership platform from your social media sites. Here are more benefits not to start advertising
straightaway. You learn what content your audience likes before
you start to advertise. Think about posting
organic videos as a free method to
make AB testing. For example, you made
a great video on YouTube sort that gained
a lot of traction. You can use that same video on Facebook and Instagram
ads for example, warm up more your
warm traffic or use it an ad for
the cold traffic. You can turn your best
written content in the video at scripts
or vice versa. For example, you
made a great reel on Instagram and that
gained a lot of use, then you can probably make
blog post about that reel, and you get more SEO
content for your block. And when you post a lot of content on your social
media accounts, you learn a lot how
to make those videos, how to shoot those videos. You start to be better on the video and also you start
to make better scripts. Eventually, this will help a lot when you start to make
your own video ads. Of course, you start to make sales which give
you money for ads. This is huge if you can start
your business with just posting freely on organic
content on social media. And the best option
is, of course, you post so much organic content that you start making
meaningful sales, and then you put that then
the 50% on the paid ads for the next month and
you have created a fly wheel that starts to make you more and more
money each month. You learn to advertise
without financial a worries and you become better at making organic content and
better at making ads. You can discover
that what you are selling isn't necessary
what people want. You can make changes, the bit course or service, and this will eventually
lead much higher RI on your bit age because you have improved your landing
pages or service, or you can even find out
that people that follow you, they have a slightly
different problem, and the solution for
that problem will convert much better than
your current service. I also recommend that you have e mail follow up series
in place where you sell your higher priced items as well as you have abandoned
cart email series and These are crucial for improving your conversion rates and your return on ad spend
will be a lot higher. Because also we will
need time to make purchase decisions and they will forget about you if you
don't send them reminders. But we will use paid ads also
to retarget these people. So it won't only
rely on for example, e mail follow up series. And I recommend that you have your sales funnel
structured very well. For example, if you start your
sales funnel $27 product, that you have up sales for 100 or maybe $1,000
products because it will be lot easier to get
your paid advertising the return good return as spent because at cost
will go up every year, so it's much better that you have many items that
you can sell to your customers or you have higher priced items
on your sales fel, or if you have service
business, then you, of course, probably would have
maybe like a monthly plan. So you can then think about that monthly plan like up sales. So if you know that your coaching clients
will stay for example, three months, then it is much easier to use more
money on advertising. This just basically
means that you need to know your customer
lifetime value so you need how much you can spend on ads to acquire
your customers. But we'll get to that
on the later videos. So let's move on the next video.
3. Ad Text - Capture Your Dream Customer: Hi. In this lesson, I will show you how to
make great ad texts that will also target
your dream customers. Because currently,
Facebook algorithms use AI to sow your ads to
the correct people. You can help Facebook AI
algorithms to find more of your best customers when you use this kind of
a text structure. Because in the past, you
usually should select detailed targeting options
inside your acet level, like for example, salespeople or copy writers or gardeners, whatever is your target niche. But currently,
Facebook is moving out of those targeting
options and only use AI targeting and This is based on your
current Facebook pixel. So if you have many sales
on your Facebook pixel, Facebook have more data
about your best customers. But you can use ads to your advantage and also help Facebook target
the right people. If you speak directly to your best customers inside
your ad text and of course, inside your ad media in the picture or also
in the video ad. But here is the structure, what should good act text have. First, it will start
with an opening hook. It's like a question or statement
that speaks directly to something your audience really cares about or struggles with. Then we set the stage, we paint a picture
of what life or business could look like
with your solution. We hint something better than what they are
currently experience. Then we acknowledge
their core desires. We mention what your
audience ultimately wants to achieve and acknowledge
their main goals. Then we elevate
the conversation, go deeper by
connecting the bigger, more emotional goals or dreams
that your audience has. Then we point out the
big problem they are facing that stops them
from reaching their goals, and we make clear that we
understand their struggles. After that, we
present our offer. Our offer is the clear solution, how they can overcome their challenges and also
achieve their goals. Then we address common doubts or worries they might have
about your solution. And reassert them based on your solution
features or benefits. If you have, we can
add credibility boost. So we just share to prove that your solution works and we can do that with
success stories, awards, testimonials, and this way we build more
trust to the customer. Lastly, we have call
to action where we tell our audience what
they should do next, and you should make it very
clear and also an urgent. But this was just a big picture of how this ad text
should look like. But on the next lesson, we'll go through all of these more detail
and I will show you how to make these ads very easily with my CGP text
generator and how you can have endless variations
of your ads very easily. See you in the next lesson.
4. ChatGPT Ad Text Workshop: Hi. And welcome to my CC
text generator workshop. I'm so excited to show you this because I
have been working on this very long and I'm currently
on the point that it will generate very great ad
text very easily for you. So I hope this will help you a lot on your
advertising efforts. So first, we will need to make our unique selling proposition
that is called USB. So you now need to think
your target customer. What is the desired outcome
on what time frame, you can get that outcome
to your customers. What is your unique solution? This is basically
what is your offer? So they can eliminate their core challenge and then
achieve their core desire. Here's one example that I
made for this workshop. I help online coaches
get increased sales in 30 days with Facebook ads
and scale their ad spend without blowing budget so they can eliminate the stress of getting clients and achieve final security for their family. Now, I strongly recommend that
you first write yourself, your own USP and try to make
different versions of it. You can, for example, change if you have multiple
target customers if they have different outcomes or core challenges or core desires. Think about all
of these and make a few examples each of these. Because if you straightaway
start using J GPT, you probably want even think
about these things truly, and there could be
some things that you would never think about
if you just use GBD. But of course, it
is very easy to use GBD to write your own USB. Here is GPT prompt, how you can generate
ideas for your USP. You only need to change
this first sentence, so it will fit in your niche and what you want
to teach to people. So only change this part. I put here an example
if I would be a carer. So I'm a gardener that wants to teach people how to
grow indoor plants, and I put hold this
prompt on the CTG BD. Here is final results. So I just put it in here and look how awesome
answers CCPD gave me. So for example, I help beginners master indoor garter in
under three months with easy to follow step by step
guides so they can overcome limited space and
create their own green sis. So in this way, First, you can get a very great your
own USP and you can also find very good ideas for your online courses or what
you should teach to people. Definitely try this out. Of course, if you need
more alternatives, just change this
number over here. So now we are on the step
two on my text generator. So next, you should consider
how you will assist your target customers in achieving their
desired outcomes. And I usually think about
these like steps in the path. So you guide your
customers through these steps to their
desired result. And your landing bed
should also reflect these steps to increase
the conversion rate. This way, it's very frictionless
for customers to click the app and then they see the similar steps on
the landing beds. Maybe there are more texts, how you will help the customers to achieve their results
with these steps. But the whole point that
the whole process is very frictionless for the
people who click your app. And here is example of my steps, what I'm teaching you
in this workshop. Discover how to reach the people who love what you offer with my special CPT prompts
you can whip up a text and video scripts super fast over
ten times faster, and this is exactly what we
are doing on this lesson. Step two is my approach
simplifies AP testing making it accessible for everyone to consistently
improve their ads, and this step you are
going to go after we write this ad text and
video scripts and step three, learn how to scale your ads
to more people and get them excited about what you offer all while keeping an
eye on your budget. And this we talk about on
the later lessons, also. As you can see
these steps that we will use our ads, these steps, we will use our landing base, and in your online course, you just give the answers
for all these steps. So think about your
steps right here, and I step three, we will fill this data set with your own values
of your own USP. First, we need to
have target customer, and for me, it's online
coaches and consultants. Desired outcome is
increased product or service sales, and of course, there are many desired outcomes, and we will get back to the and then the is time
frame in 30 days. This is my unique solution, how to craft high
converting Facebook ads and scale your adepen without
blowing your budget. And here are all the steps. Aligned. Then here
is core challenge. This is the deepest challenge
what your clients may have, and of course, there are many of these and there
is the core desire. For me, I just put here a
chi final see security for their family because this
is always my core desire. And here we can put
objections or assurances, and I let this intentionally blank for this
because we can use GBD to fill all the data or only fill up
the data set here, if you don't have
anything to put here. So I will show you
this in a moment. And next, we have
evidence of success. So I have spent over
2 million years on Facebook ads that have
generated over 8 million sales. And lastly, we have
called to action join my Facebook ads
Mastery workshop. And here is bonus
one for this step. So you can ask GPD to
fill in the blanks on your dataset based on your current offer
text or your USP. So here's a prompt example. So first, I tell
GBT that below is my Facebook ads
mastery workshop for coaches and consultants
Landing page text. So I just took my text
in my landing page, I just copy pasted here, what they will learn only these
parts and put it in here. So as you can see here is what
we learn parts like this. And then I just ask JG BD, can you help fill
in the blanks in the current data structure
of my customer profile. So here is copy based
this whole data set. And as you can see,
these objections and assurances is left empty. Here is just telling that
prompt ends over this line. I just copy all this
prompt Trough here copy. Then we got CBT, remember always use new window when running these prompts. Now I just copy based it here. And as you can see, JBD noticed that the objections and
assurance section was empty. And now it will give me an options what I can
put in that section. And I similar way, you can fill out your
whole data structure. Of course, you need to
have something in there, but it can fill hole
this data structure just using your offer
text for example, or you can just put here your
unique selling proposition. Then it will try to
fill all the dataset. As you can see, it will
give a lot of answers. Sometimes this can
for example happen. It will use the code blocks to display for example
data structure, but don't think about too much. You can just copy it
here in a similar way. So the whole point of this is to fulfill whole
this data structure, and you can always
ask more ideas from the GBD for different
data points here. For example, I can just
copy this desired outcome. And just type here for JTG BD to give more examples
to desired outcome and hit enter and now it will start to give more
ideas for desired outcomes. Easy and of course, you should always read this
true and check that this will fit in your own online course or service that you are selling. Now let's go back here and
move on to the bonus two. This is similar thing
that we just made here where we asked more alternatives
for desired outcome. You can do it also in this way. So for example, many times you need more ideas for the core
challenge and core desire. This way, we can use these core challenges and desires to make a
lot of new AB tests, and this way we can target different groups inside
your best customer group. Because people have different core challenges
and core desires. But for example, your online course can
still answer all of those. So here is another
prompt that you can try. It's very similar prompt. So again, we put our landing page or offer
text and here is just give more options to
what other core issues my customer has and what
results do they truly desire. Los example of data structure, give me ten options. And we just copy based here. This is just a similar
thing that I just showed on the other GBD window, but this is just a full
prompt to get more ideas. You can use this on
empty JBD chat to get more ideas on any
of these data points. And here it will give me ten
more challenges and desires, what I can use on my add texts. Now we're the step four. This is my final
ad script prompt. Before you use this, you must have all the data points filled. Then you just put your own
data in the up here and copy this whole thing
this is many pages. Through here, and then we paste it in the chat GPD and it. Now I will go through this whole prompt and what is happening
inside this prompt. First, here is your all data. Through here and after
there is this formula part. This formula part, I tell CBT all the necessary parts
of the perfect add text. Here is all the parts opening
state settings, and so on. Then I tell CBD to be a Facebook ad copy writer and then complete formula using the data that we have provided. This way is very good way to
write your own CCPD prompts. Give it data and then use
formula what they should do, and then give it
more directions. Next, I will tell
GPT to make the copy fluent and provide me with the final add text
without formula titles. This is just adjustments
what I made to the script to make
it even smoter. Then I tell it to adjust the formula template
text to be suitable for the niche that you can
identify true the data inputs. Now it will use the
identify the niche and give better text for
that audience. Okay. And then I just say,
give me five examples and write compiling
titles for each example. So of course you can
change this number and tell it to give
more examples. And in the first example, use the data I provided. So here, I automatically tell CBD to make more variation
from our add text. And each variation should be different core challenges that our target customer might have. And what would be the best
desired outcome for those. Now you can use this
only one B prompt, only tell it one core
challenge and core desire, and it will automatically
create you five add text which all have different
desires challenges. If you only want to
make ads, for example, make five or ten ads only for your own data inputs
without variation, you can just remove this
sentence altogether. And lastly, I just tell it use MOG some places in the text and use checkmark MOGes when creating list from our steps. Use simple professional
language and design the ad so it can be
copied and based directly. Now as you can see,
already made three ads. First ad is with our own dataset Second app is made from different core desired increase enrollment
in online courses. Of course you don't put
this in your ad text. Here is the ad text right here, and here is the title you can
use on your Facebook app. Now just go through
all of these, pick the best parts you like, and then you can just
refine this even further. So here is something
you can try. You can change this symbol professional
language, for example, use conversational tone with clear and conscious language or change this part to
write in the style, for example, Neil Patel, which have a lot of
text in the Internet, so CJ GBD have also
learned the style, or you can just try
to use style from the big people on the industry
or something like that. So for example, Friedman
James Clear Tony Robbins, or you can also try comedians like Jimmy Carr or
Bill Bors to get more different kind of text or you can tell it
right in the style of, for example, therapist or fitness professional or
something like that. And You can also change
this simple word here with different ones like encouraging thoughtful
personal with funny. This way, you have
endless ad text you can use on your ads. But of course, this
still take some time. You need to go
through all of this, maybe try new variations. But the biggest part is fill this data set
and after that, You can use the same prompt and also make these
adjustments if you want and you basically have endless AB test for your
text in the future. I hope you will
like this because this took me a so long time to make I have been thinking about this whole year and gather knowledge to make this
and things like that. Hopefully, this will
save you a lot of time. When you have made your final
ad text in the next lesson, we will use those
ad text to make you an automatic video
script for your videos, and this is also
very interesting Judge bro what I have been
doing in this past year. See you in the next lesson.
5. ChatGPT Video Ad Script Workshop: Hi, welcome to my CP
video at script workshop. So I will show you here my
video generator prompt that will generate all your video at script that you will need
to make new video ads. And the prompt starts
here below this line, and we need to use
this data that we made here on the ad text
generator workshop. You just copy and base
all your dataset. Here and here is example
for all my data. You need to add new data
point called a text. Here in the end. You just copy and
base here one of those ad text that we made on the ad text generator workshop, and you just put it in here. And there is also optionally
in the video ads. You can also use hook
and call to actions in the ad text because you will be narrating your ad text
in the video as well. So I will show you
what I mean by this, but the hook just
means, for example, this first part in your ad text, feeling overhelmed by the
complexity of Facebook ads. You can potentially use only this text
inside your ad text, and also This call to action, click now to join our
Facebook at Master workshop. Say good by the stress
and hello to crowd and then put your
link below this line. But in this example, I will use all this long a text here. And now we need to
just copy everything below this line so start here
and select this whole text. Select this formula, and the
prompt ends over this line. Now CP this and go to check
GPT and paste it here. Now I will run this and then explain to you how this is made. Now it starts running. Again, first we have
our dataset here, all the data that's needed to
make this video ad script, and then there is this formula, and here is the framework, what is needed to make
create video ads. The first one is the hook So this is three to 5 seconds
of the app that will ignite your customer's
interest and stop the scroll inside their
social media fields. This must be intriguing
and engagement, and the best hooks are all relatable, painful
and intriguing. And here are also five different hook types
like painful or validating. This just means what mistakes they are making, for example, we want them to
think, I hope these aren't mistakes that
I'm currently making. And maybe fear of
losing something. Then there is this value
foreshadow hook type. Hook that states the value that is coming later in the ad. When making an add
script with this hook, remember that there
must be value in the later of the script
that involves people. This hook and ad with its main goal is to impress
people with the information. But remember, if you make
like this educational ad, there need to be some kind of real value for the consumer. Then there is funny hook types, and then there is
batter interrupt and also controversial hook types. Funny, for example,
means just you do something funny in the
first few seconds, so people will stop to scroll, but it must be something that is relatable what you offer. Don't just make
something funny that isn't relatable at all to the
offer, what you are making. And then there is this butter interrupt
hook type you will see here like
this stop crawling. This isn't otra cat video. It's your bad faith to
Facebook ads mastery. It's like funny, also. This isn't otra cat video because there are a
lot of cat videos. So it will probably stop scrolling because they
want to know what's next. And then there is this
controversial hook type, and here is example for that. There you say something controversial that is
related to your niche. Like most coach and
stink Facebook, R Coldmn the truth with
that the right strategy. They are more like a money pit. So next, you should
present the problem. So what keeps your
customers up at night? Their innermost problems and frustrations related to
core desire what they have. And then there is the
solution, and of course, this would be something you offer for the people
for their problem. After the solution, there
is the objections part. And what objections the
potential customer would have and how your product or service will handle
those objections. This could be just symbol like, would this work for me, and then I tell here for JBD, so it can tell a
few variations of the target customer that this
will also work for them. And you can also handle objections with adding
the evidence of success. So this will clearly shows people that you know
what you're talking about. And lastly, there needs
to be call to action, and this must be clear and simple and
direct and point customer to your solution. So in this video
script generator, I tell all things to CPD to make the videocript
based on these, and also I use this
part to tell JC that it should make this whole script to complement to add text
that we added into data. And here I just say simple and professional
language that fit the nice identified true
the data inputs. So the JCB can now use
data inputs, again, identify the niche and use that kind of language that
will work on that niche. And lastly, I tell CPT to provide me visual ideas for each part of
the video script. So as you can see,
this is really helpful because Now when you
start to make this video, you also have few ideas what
you can put in the video. Here is the final result. As you can see, it made me a
lot of different hook ideas. I can now film these
five hooks if I want. Then I film the
rest of the script, and then I can just change the hook part and add the rest
of the script after that. This way, I already can
make five different videos. And of course, you need
to read everything and check will work on you? Will this work on
your own persona or will this work on your brand? As you can see, this is
really powerful tool, you can make really
fast new video ad ideas and new video scripts. Then you start to
film this and you can even start to make
these visuals with JCPT because the Du
three image generator is now available inside
this GPD interface. We can just ask
JGBT can you make vertical images from
all the visuals and because I want to
make sort form videos. That's why I ask it to
make vertical images, but you can also type here,
make horizontal images. And now let's see what
it's going to do, as you see, it will start to create all those
visuals for you. You can even use this and
you can just click here and download this image here and just put it
on your video ad. Of course, there are a lot
of different things you can do with this
dull inside CPD. This is just for example how easy it is to make these images. You can also just copy here this visual part and tell CPD
to make the image of this, and of course, you can change what you want from the image. I now just post this, but as you can see, create really funny ideas for the visuals you can just open your mobile phone,
take this script, and make a video about you
just talking in the camera, and then you take that
video, for example, on CAP cut that is free
video editing software, and then you just download these images and you
just saw these images when you say something like ever felt like you're pouring
money into Facebook age, but you just can't
see the return. And then you saw this image, same time when you speak, for example, you fade in the
video that you just made. It's just talking then there
is some time for example, this visual, then there
is talking again, then this visual is showing. As you can see, you can
make really easily, very good video ad
with these tools. But I will show
this whole process where I make one of these
ads from the start, so you can see what I mean. And you should always put captions over your
video ads because many people don't
have their sounds turned on when they scroll
down their social media feed, so you need to have
captions over your videos. But we get back to those points in the
lesson where I saw how to make these video ads and how
to make images for your ads. But let's continue
on the next lesson.
6. Ad Image Design Tips: Hi. In this lesson, I will show you best practices
on how you should create your image ads and how you can easily make them
inside Carnava Okay. So first, let's look a few
add image design tips. You should use clear source
text over your images, stick to one key idea, and remember to keep the text under 20% on paid at images. Because if you use
more text over your image than 20%
of the image area, Facebook will reduce
your ads reach. You can use engaging
picture of yourself. Just make it sure it's
high quality photo, and it should match
your professional wipe. If you are fitness instructor, you should probably use some
fitness gear on your photo. Remember, when you
design the image, it will look good
also on small sizes. This is why you should use
big text and simple images and always check how it looks on different devices
and image sizes. Use contrasting
colors, your message stands out and you should use colors that
match your brand. There can be call to action, even a button over
the image and tell the people what to do next
like learn more or book now. This button should be
easy to see and click. You can highlight
benefits or solutions on your image and you can use symbols or pictures to
show these benefits. For example, before
and after photos. Keep branding consistent. Your ads should look like
it belongs to your brand. Use those same colors, phones and loco maybe. This will help
people recognize and trust you when they start
to see more of your ads. Use negative space wisely. Don't put too many things
in the same picture and let some areas to be empty to help focus on
the important parts. You can also include social
proof on your ad images like sort review or you can make only review images and
use those as an ad, for example, column background, and then maybe a photo
from the customer that's reviewed and then next to it like a text
and also the stars. I will look great
when someone will see your ad in their
feeds and always ask permission from your
customer who gave the review that you can use
that review on your ads. I just wanted to add this here. Remember the test test
and do more tests. I have created way
more than 10,000 ads in my career and you should definitely
aim to do even more. And remember, you will
never know which ad works best until you
test it. Like never. I can give you many ideas, what you can do, and of course, the best design tips, how you should do them
in the first place. But after that, you need to do the AP testing for
yourself because it will be still different images or videos that will work
best on your brand. And I have been noticed on my two very different
bigger brands that I have been working
that are my own businesses. Still even though I have
made thousands of ads, each of those still
time to time I be so surprised what will
really work the best. So remember this.
Remember the test. That's the craziest
ideas you have. But now let's go to an
editor to make these images. Okay. So now I'm inside
my Canva profile, and I have just search
coach on the Canva, and remember that you have this templates selected
when you search. So this way, you will see a
lot of very good results, what kind of acts
you should have. And here is also
like for example, this image that
isn't good for ad, but is great for example, your organic conduct on your
Instagram page, for example. I recommend when you make add images that you make
these square images, or you can also make
these longer images and use these for example when
you target Instagram stories, then they will fill up
the whole phone area. But I only have
used square images I think 99% of my image
ads are square images. So it will work very well. In this lesson, I will only show how to
make square image, but of course, it is easy
with Kana for example, select this template
and just change the text and images to make this like longer
vertical images. I have selected here, for example, this
template for a start. I think there is
very good things for coaches in this template, like you can put here
on your own image, You can put here your hook, for example, and then your
call to action here and maybe like small text
like on this here, but I just think I would use only hook and then button
for call to action. And you can add here for your social media
handle if you want. So when you have find
here, good starting point, then you just click it and
then click this customize this template and then it will open in this
anova editor view. I have also looked on this template and
this template here. I think the three were good starting points for
making your image adds. And I think I select this one. So I just click here, also this customized this
template. Like this. Because I have two brand
colors black and red. I just select this and
change this to the black, and then I change this
for my red color. And let's see if I have
some example images here. Yes, I have few images of me, not very great images, but you should definitely
make better ones, and I think I select this one, I just track my image over this image and it
will replace that. As you can see it will
not so my full finger, so I just track it here, so now will show my full image, and I think there could
be better image for this, for example, me standing here, but I like this
image because I have already removed the
background from this image, so it will fit this
template good, but I think I just make it a
little bit bigger like this. I think I select this
white box and move it here and move it over and make it a little
bit smaller like this. And maybe like this, so it won't be over my
head or over my finger. And I remove this handle
here and only leave this text And here I will
use my free course headline. I then change this text
fund for my brand fund. What is pins This is the
same fund that I use on my landing bag I think I now pull this text I did a
little bit editing here, so I just made this workshop courses and membership text a
little bit bigger. I think I just could
make this even a little bit more like this to make it really stand out when people see
this add on their news feed. This text size could affect
my ad reach on Facebook. I don't know. Is it too big? We can also reduce line spacing. So it will fit better
there like maybe 1.3 So now the text won't take that 20% space on this whole picture and Facebook probably
show this even more. So keep in mind for that. Now I need to add call to action button where my
finger is pointing. You can use these elements on the left side and search
for example, join now. And it will show you a
lot of buttons that you can use So when I
search click button, I found this graphic and I can probably change
color of this. Yes. I just put it
on black so it will have a high contrast and
reduce it a little bit. Over here, I just add
a text box to say join now this and change the
color of this text to white. Well, it doesn't look very
good, but it's clear, but I think I test if I
change my main colors, other way around like this, and then I can make this button background
for this red color. I think this is much
better looking, but my shirt color is too
similar for my brand color. Let's see if we can edit
this photo a little bit. First, we adjust brightness, some little bit like this. It will pop out more maybe 10%. Then let's see some effects. What has to offer maybe a shadow and use this
glove option like this. Now it will pop out more. I think the settings in
the glove are pretty good. And so I just make this
image bigger like this. I think this looks much better. Can we get some
effects on this text, maybe a little bit
shadow also and let's change the shadow
color to plaque and a. It will just pop out
more to join now button. Now you can easily make new AB for this act just clicking
here, duplicate page. And now I can for example, change this text
color, for example, only change this text color
to my red brand color, and now I can just
use this as one ad. Now let's make a new AP test. You can change your photo for example,
different photo here. Maybe I use this
photo for example. You just track and drop
it here like this. As you can see, it automatically added
the glow effect here. Like this. Maybe we add a little bit brightness
also on this. It also added the brightness settings
from the last image, but I wanted to add more. You can see how
easily you can make a lot of AB tests with Kana. Now we can, for example, make new images
using this template. Just click customize
this template. Again, I can just use same
photo here like this, track and drop it on the place. Maybe we change
this to same text. I remove that and
just put it in here, maybe change the font
again, like this. Maybe this image, I just
put my handle here, then change this color. Again, my brand color change
this to plaque, like this. Change the white
here to pop out more and change this black and this back color
also just white. This can be one of
my AP test images. And hopefully, now
you get the point, you should just make a
lot of different images. And as you can probably see, you should take the
professional kind of images for yourself like this and try to put clothes on or held
some kind of props. What will showcase what kind
of coaching you are doing. Okay. And you should also
make a lot of images. You pointing different
things like for example. I'm doing here so you
can make images like these where you point for
example to join now button. And remember the images from different perspectives
and different sides, so you can have a lot of AB test options and If you
first look at the templates, you can, for example, make the image to fit on this
template like over here, you can use the same template, take similar images
from yourself, so it's very easy to then just add your text and also
add your brand colors. But next, I will show you how to make video ads and how
to edit them easily. See you on the next lesson.
7. Ad Video Creation - Part 1: Hi. In this video, I will show you full
walk through from script to ready made a videos. We use Canva and also CAP
cut to make these videos, and of course, you can use any video editing
platform that you want. Here is my add video script
and also add text in the end. First, I credit all
these hooks with the help of the CC
prompt that I talked in the Cvideo script lesson
and I just selected these 14 hooks because
they could be something that I could use on my
later videos for these, I selected these three hooks. But eventually, when I
was making these ads, I finally decided only
use this one hook and then make three AB test
starts for this one hook. This way, I get my full AB
test three different medias. In this case, at videos and still there is different
start for each video. This is one way you
can make AB test. You don't necessarily need
to AB test this hooks. You can also test the
start of the video ad. But you will see this later
in this video, what I mean. But of course you
then need to test. For example, I
would need to test all these hooks or
test different starts for same hooks or maybe make these videos with different
clothing and so on. And as you can see, there
is enlisting to AP test, but always the biggest
thing that have affected on my adds performance have
been the media itself. Whatever is it image or video. So just make a lot of
video ads and of course, also a lot of image ads
and just test those. Of course, the offer itself is the biggest thing that will affect how well your
ads will perform. So for example, if you drive
people to your free course, of course, it will converse
better than your paid course. But if you drive traffic
your paid course, of course, you should make money straightaway versus
the free course. You need to find the right sales funnel
for your business, but I will definitely recommend to use at
least for a start to drive traffic for your free course or free
book or something like that. So you will get the most
data and you will get a lot of people on your e mail list or your school community.
Let's move on. Here is my hook that I will
be using in this video, and I have already
think about visuals, what I will use when I'm making
this video, for example, visual for this hook, there are different
frustrating people in front of the computer. So I want to showcase in the video that is frustrating
sometimes when you are trying to set up
your coaching business because there is so
many tech problems or so many questions
that you need to answer before you have your
coaching business running. And here is my problem.
Part of the script. And here I have also
think about visuals. So what will show up on the video when I say
different things. And here is the solution and also the objections and
the code of action. Okay. And this is
how I will make my video scripts because it's much easier when
you have the script. And also, you have think about
the visuals that you are going to put over on
your dog in head video. I will show this
just in the moment. So then when you start to film the video and
all those visuals, you have clear that to follow. After I have think
about this full script, then I put only the script
in one page like this. This is just now easier
to read to the camera. Next, I have also think about the ad text that will
go with the video. Here is this, there is
one longer ad text. Where I also tell what they
will learn on my free course. I also have made three
variations of this ad text. Basically, in my first AB test, I will be using this
short variation and this long variation. Here is just another short
variation for the future. So what I'm teaching
this course, you should make your
AB test that you have three medias
images or videos, and then two text competing
each other in the same ad st, that I will show you how
to make later lessons. And here in the end, I have just made a list of
questions that I will put on the screen when I'm speaking through the
problems part of the script. But let's now go to Cap
cut and I will first show the end result that we are going to
make from the start. Here is the view
inside Cap cut editor and it's very simple
to use in the below, here is your tracks and also your captions and anything that you
put over the video. In the bottom of these tracks, I have my video where I talk the full script
on the camera. So for example, it's just like this where I just
talk in the camera, this full script over here. I just put this to my screen, and then I just start
to talk this to Camera, basically one
sentence at the time. And for example, I
could say this hook like five times and when
I'm happy with the result, I then move the next sentence. This is just the way I have been doing this, and of course, you can read the full script to the camera or just read
to your microphone and you can make
all this ad video without you basically
being there at all. So you can make many al
videos that will show on your ad and only your voice
is heard in the background. I now play this fully so you can see what kind of
video we are making. Is setting up your
own coaching business more complicated
than you thought. It's like you have
all these great ideas and you want to share them. But then the big
questions pop up. What platform to use and how
to set up my sales funnel? How do I make my website, connect to mine and set
up my email marketing, plus figuring out how to
connect with customers, sell your services, and
actually get clients. That's exactly why I
created my free workshop. Where I teach everything
that I know currently works best for setting up
your own coaching business. No tech headaches,
clear actionable steps. I will show you every step on the video so you don't
need to guess what to do. If you are ready to level up
your own coaching business, join my free workshop below. So as you can see,
very simple video, there was all the parts that we made on the script section. In the first, there is just me frustrated because my
computer isn't working? I just made this
system error video inside to showcase
here, this frustration. And then it is just me talking to again and only the
captions showing over. For example, the start here
is in the caption track. This video is made on anova, but I just made the same text, what I'm talking about into
this video clip over here. You should always have visual walls for
what you are saying. So for example, it can
be only the captions and you can make this full video without
any of these vile stuff. It could be just you talking to the camera and
the captions showing, but always remember that
there need to be captions on your ads because people are watching the
videos without sounds. And next, I made
this questions part. I'm not saying exactly
the same questions that are showing in the
screen because I also want people post this video and read these questions
true because this way, Facebook ad platform can think that people are
very interested on your videos because they
are rewinding them. Next, I have
Tolkinghad part again, and then I just showcase what
is inside my workshop on very simple pal video
where I just recorded my screen and clicked through the lessons
inside my free workshop. Because this video
wasn't fully vertical, because this is just recorded from the
Chrome web browser. I just added here this
black background image, and I also added this inside the workshop title
in this video. And lastly, there is
just me talking to the Camra and giving my
call to action in the end. But now I will show you how
I made this from the start.
8. Ad Video Creation - Part 2: So I'm now on the
Cap Cut home page. You will be here when you
log in your CAPCAt account, so you can go to capCuT com and just make a new
account and it's free. Then we go here, create new and select this
vertical video format. Now we are back on
the cap Cut editor, but it's empty as you can
see, on the left here, I have already
uploaded my videos on my CapcAt account because I already made the final video. But you can just
track and drop in this window all your
videos from the computer, what you want to
use on your own ad. But for now, I first track
and drop my full script where I talk to the camera here
on the bottom, like this. As you can see, I made this full script on
the horizontal format. I made this because
now I can make also a horizontal format video
from the same script. And you can use this
exact same process that I'm showing here to
make horizontal videos, vertical videos
or square Videos. But in the ads, you
should probably use only vertical or square images inside Facebook and Instagram. But you can, of course, also
test the horizontal videos, but horizontal videos
will work much better for example on
YouTube advertising. Because this is horizontal, I need to scale
this video bicker so it will fool this
whole vertical space. You just track from
these corners and make sure it's a little
bit bigger than the area, and then you just
adjust on the middle. Just make sure your head is fully on the picture
and looking good. Next, we want to add those
captions over this video. We go here on the left side
and click here captions. And then you just click the auto captions
and click Generate. As you can see, Cp cut will
make your captions very fast, and I now select here
on the right side, press it for these captions. You can just here
select what kind of style you want
on your captions. For example, this style is
very good where it will give different color on the
final word per caption. But I now select this one where is the black
background and white text. Next, in the left side, you should go throw
all the captions because many times p
cut will create errors. I also want to capitalize
versed words from the sentences and also add question marks and also points in the
end of the sentences. So I just go through
this whole script. I think now my script is ready. I don't know why in the start, it didn't change
all the captions, so let's look at
what's happening. I think you need to
have this apply to all and then change this preset, so it will then change all
the captions to that preset. Now we have our captions
over the video. For example, you can leave
the video like this. This could be your first AP test also without anything else. But now I will start
to add my p role here. So first, I just add
me being frustrated, but I will put this video
under the captions like this. And now I need to
just fix the timing so it will be perfect for
what I'm saying on the video. But now is setting up your own coaching business more complicated
than you thought? Okay. Maybe like this. And you can adjust
these video clips just track and dropping
from the both ends. So I want this video clip
here where changing, but I will cut it from
the start like this. Let's see how it will look like. Setting up your own coaching
business more complicated. As you can see, my
captions are now over this text that
is on my video. I just remove the
first captions. Just select and click delete. Like this. It's now look better. Let's watch it again. Ing up your own
coaching business more complicated than you
thought. It's like. I want to adjust a little
bit more like this, and then I also
adjust the start. Let's keep going.
It's like you have all these great ideas and
you want to share them. But then the big
questions pop up. Okay. And here I want to
start my questions video. I go here in the media
and track and drop my other roll video here and
this minus and plus buttons, you can adjust the joming
of your video area. I just to out a little bit so I can see better what is going on. Now, here is the same problem. I don't want these captions
to show up over this clip. I just select all these
captions and click delete. And how to set up
my sales funnel. How do I make my website, connect to mine and set
up my e mail marketing. Like this. Now I just add just the ending on the right spot before
I say this sentence, that's exactly why I
created my free workshop. Now we once again change
back to talking head video, and let's move this video
editor review on the right. A free workshop where I
teach everything that I know currently works best for setting up your own
coaching business. No tech headaches,
clear actionable steps. And here I want to show my next barrel that is what I'm going to teach
inside the course like this. As you can see, it doesn't look very good because now there is my shirt showing and also my
forehead showing up here. I need to add something
beneath this pal, so we can go here for example elements and search
for black background. Here is just photo
that is black. I just select this and track it beneath this perroll video here. As you can see it now
selected behind this pe role, so I just make it
bigger like this. Now, it is showing a
little bit better, but still the captions
doesn't look very good. You can just select these two captions and
we will track it here, so it is basically center
in this black box beneath. But I also want to
add some headline over here so it
isn't just empty. We can go here on the text on the left side and
click at heading. Then we can just move
this heading on the top. And here I just type
inside the workshop, I can change its size, just tracking inside
these handles like this, you can see it isn't fully
visible at the start, track and drop on both sides
of this text element and it will be in the same length
than the clip you want. I want everything to end here. I just add just the length
of this clip like this. Now, everything is in
place on our video, but we want to add some transformations
in this video to make it look better. In this first role, I want to add some
animation when this change is happening
to my talking video. You can just click
this video clips and then go here
on the right side. And click animation here. And then there is a lot of
different animations for video clip to enter the new
selective in animation, and when video clip moves out the selective out animation. For this example, I select out animation and I use the
side write animation. Okay. Let's see how does it look. Tough this. All these great ideas. Now I add here
also animation for this questions clip
here I need to add also the in animation
and also the out animation. First, I add the in
animations and I want it to slide
right like this. Let's see. Then I want it to go
out also in the right. It will feel like this
clip came from the left and also then it will leave
on the right like this. And then we add the similar
animations on this clip. But here you will need to add the same animation for
each of these elements. So first, I add it in this text element animations because this is a text element, there is different
kind of animations. I think I add this
slingshot animation for this text element. For this video elements, I just use same animation than
the other video elements. Let's see how it will
look like steps. I will show you every
step on the video, so you don't need to
guess what to do. I like this, but I forgot to add the out animation
from the text. Let's find some out
animation for that. I just used the drawback
animation for that. Let's see how it will
guess what to do. If you are ready.
That's about it. Now our video is ready.
9. Ad Video Creation - Part 3: But I just want to show
there is a lot of options, how you can edit
your video clips, for example, this
talking head video. Here in the left, there are, for example, these filters. So you can adjust your color settings a lot or
use the ready made filters. You just select what kind of filter would you want
and then just click it, so it will change your
video color settings. As you can see, there
is a lot of options. Also here on the right side, there are these smart
tools where you can, for example, remove
your video background. If you want to change your
background, something else. You can also use
the retouch tools. You can adjust your skin
and and everything. And you can also use this auto free
frame option if you are for example moving when
you are filming these videos. And you can add just
your audio here. You can for example
use noise reduction, and there you can add backgrounds and you can also speed up your
video if you want. As you can see, this is
very good video editor, and it's insane that is
free to definitely try. It is very easy to
adjust your videos. And when your video is ready, you just click here
port on the top right. Then click this download option, and then you can put dam on
your video select resolution. I always download four K and select frame
rate and quality. I use these settings
that you see on the screen and because
I already exported. This video, now I
will show you how easily I can make new
AB test on this video. So the first option is to use only your talking head
video and only captions. But because I created
more hook AB tests, I just track and drop these
files here on the media part, and now they are uploaded, so I can just
select for example, this man frustrated clip and I just put it
here on the timeline, and then I just add
just this length on the same length that
my clip here is, and I just remove my
clip and now let's play it is setting up your own coaching business more complicated
than you thought. It's like you have
all. As you can see, now I can just export this video and I have
different AB test ready. Of course, I need to add
here to end animation. I also created this
clip setting up your own coaching business more complicated than you
thought. It's like you have. And now I have three
different videos for AB test on my ads. I will now show you how
I made these videos. For example here is this
man frustrated video. I just made this inside in a Because in on there is
a lot of videos that you can use here on the
left side and you can just search here for
example man frustrated. As you can see, there is a lot of options that you can use. For example here, I can just track and drop this
video over this video. Now I probably have
different AB test ready because also this man is frustrated front
of the computer. For example here, this is
just a normal box element, and then there is
some text top of it. Very simple to make
inside in Canva. And then you just click here, share and download
this as in MP four, and also here I always use four. This is, of course, made option, so you need to have Kanva P but it's only like
100 euros per year. So I definitely recommend you
start using Kanva because it's very fast and easy
image and also video editor. I can also show you how I made this questions part on my video. So first, I just search here on the design
section word list, and then you have a lot of
options, what you want, and then just select some
template that you want to use. Next, I just added here text like coaching business
and question mark. And then I just
added here a few of these questions that I
listed here in the end. And when I have this
first page ready. This is just normal
image inside Cnova. Then I just duplicated
this page like this, and then I just removed
one option at the end. And also, then I just duplicate
removed one and so on. In the first page, there is
only one option showing, and you can click here on
the bottom this page option, and here you can now adjust
the duration of each page. You can make it like this, so you can click this page active in
the background color, and here is this timing. Then I just checked how
long this clip need to be. I needed to be
around 16 seconds. Then I just divided the time on how many pages I have here. Then you can just
tell this apply to all pages and click here. Then it will change the same
time to all these pages. Okay. And next, I just selected. This whole block and click here animate and selected
tumble here. Then I just selected, the animation will be only
visible on enter not on exit. On the next page, I just remove the animation from this and add the
animation for this. This first question is already here and the next
question will appear. I just did the similar
many times like this. Now I have this quick
animation video that I can use on my role video. So I think that's about it, hope you learn a lot and
how to make this ad videos, and just remember to test a lot. Just make a lot of videos. For example, when you are
filming these videos, you can film the same video for example on different shirts. You have already as AB test, what you can use because
some people will click the video
where for example, blue shirts on and other people will click the video where you
have red shirt on. So you don't really
know until you test. So it's best to plan this ahead. So then you can make a lot of small video clips at one
time when you are shooting, and then you have a lot of material when you are
in the editing phase. But let's see in
the next lesson.
10. Ad Campaign Structure: Hi. Before we go to Facebook Ads Manager and start to put the ads in Facebook, I just wanted to
show what kind of campaign structure
we are aiming for. In the next lesson, we start to make this AP test campaign. This combine type
is sales campaign, but we don't want to
use this Advantage plus shopping campaign
on our AP test coin. We use a manual campaign
and we use advantage plus audiences with audience suggestions
inside this campaign. This way, we can add targeting
options inside these sets, and we want this AP test
also warm up our pixel more. Facebook AI algorithms can work better in our main
sales campaign. This can be so confusing, but I will dealt this much more detail
in the next lessons. But for now, you
should only know that this AP test campaign whole idea is just to test your ads, and then inside this campaign, we also create another
ad st where we test more these first winning
creatives after they have been running inside
this campaign for a week, then we move our best adds
to this main sales campaign. This main sales campaign use this advantage plus
shopping campaign type. This campaign type has become a lot better in the past year, and this uses the Facebook AI algorithms to find
your best customers. These campaigns are made one pair country and there
is no other targeting. Facebook will find your
customers, but of course, it will work a lot better when you have a lot of
data in your pixel. That's why it's great
idea to start with manual campaigns and
highly targeted options, so we will fill our pixel
with right kind of customers. The advantage plus
shopping campaigns, they include both cold
and warm audiences. These will work also as a re targeting for
your warm audiences. And you can change
the percentage, how much of these ads show up on cold audiences or
your warm audiences. Third campaign
that we are making is warm audience
nurture campaign. This campaign type, we
use awareness campaign, and this campaign will include all your warm audiences like Instagram and Facebook
page engagement from the past year, site visitors from the
past 180 days e mail list and also people who watch your videos inside
Facebook and Instagram. And we can exclude
buyers from these. But because there has
been a lot of changes in the past few years
that are affecting how much data Facebook pixels or other TikTok or YouTube
pixels can gather. So some of your buyers
will see these ads even you exclude them
from these asets. It's crucial that these
ads are more educational, so you don't upset your current buyers for
example, like big promotions. For example, if someone
buys your online course for $1,000 and next day they
will see add For example, 50% discount of
that online course, they may feel a
little bit upset. So that's not a
good thing to have. So it is much better that you make this adds more educational. And here we set a frequency
cap for these ads. So one of these ads will
only show up every six days, and this is very cheap combine. All the ats that we create can start only in
the $1 per day, and we create 12 adds in
this campaign and 12 ats. The goal for this
campaign is to warm up your warm audiences that
haven't bought yet. You will show them a lot of educational ads and
more good information. They will like you more and then hopefully they will
become your customers. An optional for campaign
is retarget campaign. This campaign is also sales, but we use manual
targeting and this also include all
your warm audiences and you can exclude buyers, and you can use these
campaigns when you launch new products or services or when you have the
best promotions. And great way to promote your
existing offer is by adding a new bonus to your product and also extending that bonus
to your past buyers. And this way you can make everyone happy your past
buyers and your new buyers. This is also a great way to make new products
because you can bundle new bonuses together and make a new offer
for your audiences. This will keep your
advertising fresh and also don't upset
your past customers. But let's move on
the next video and start to make this adds live.
11. Ad Manager Settings: Hi. In this lesson, I will show you quickly few basic Facebook ads
manager settings that you need to have in place before you start your
Facebook advertising. So here we are now on
my demo ad account, and this view, it's
the ads manager view. When you move your
mouse here on the left, you can then click
this all tools, and then you see
all the tools that you have inside your
business manager. Let's now go through a few of these that you need
to have in place. First, you need to have your
billing and payment set up so Meta can bill you
whenever you advertise. Just click here
billing and payments. Here we are on the billing
and payment sections of this meta business manager. Here I have only
made one ad account that is connected to this
meta business manager. And here you can see what's
your current balance, how you will pay and
your ad account status. On the left, you can click this payment methods and
add your credit card here. And lastly, you can see payment activity on
your ad account, and I haven't used this
ad account at all, so there isn't any
activity showing. Okay. And next, I will show you where you find
your meta pixel that need to be installed on your website before you
start paid advertising. Okay. And you can install this metapel before that you
even set up your billing or payments and start
to collect data to your pill like months before you start your
paid advertising. I highly recommend
that you install the metapel and also the
other tracking pixels, for example, you do
Pixel, Google pixels. And before you start paid
advertising on any platform, because your ad costs will
be a lot cheaper if you have pigs installed before and you have already gathered
data to your big cells. So just to recap install all the tracking pixels
starts making a lot of organic content
and get sales that way and stand start
paid advertising. But you will find
your meta pixel here inside the business
setting section, and this is how the business
settings will look like. You can find your p cells under this data sources section. You can just click here pixels, and here you can see
your metapel but lately, Facebook started to
use the datasets. For example, here is my dataset. This is just update
on metapels Okay. So here you can just click
here and add new data set. So I have added here
my Sam dataset. And then you have your
dataset selected, you can click here open
in Events Manager, and then you can see your
dataset inside your Manager. And here you can set up
conversion API for your website. And I don't provide
any installation help for conversion ABI or the website events
installation because there are so many different website
platforms that you can use. So I really can't make instructions for
all the platforms. But you can find here
all the necessary things you need to have to
install these pixels. If you can always
use conversions API, this is the best way
to gather information. This will directly send
information from your sales to the Facebook so it can much better find your
right customers. Here is this easier
way where you just add script to your website. You can just click
here setup metapel and here you can install the code manually or use
partner integration. So for example, if you use
Shopify to sell things, they have automatic
installation for example. Shopify. But you can click
here Install code manually, and then you just copy this
base code on your website, for example, in system. You can just copy
this base code for example directly on your
sales fanel But basically, you just follow
the instructions, what Facebook will give you. If you have problems installing Facebook Pixel or
metapel to your website, you can, for example, find talented
coders inside Piper or up work that will do
this installation very cheaply or just find guides from YouTube how to install metael to your platform
that you are using. But just to make sure that
you have your tracking pixels installed before you
start your paid advertising. And inside business settings, you can also add ad accounts, just go here accounts and click Add accounts
and just click here Ad and also you can
add Facebook pages, you can add your
Instagram accounts here, click the Instagram accounts
and then click here At you need to have your
Instagram account created. Just use your Instagram app to make an account
to your business. Then you come to this page and click here At then you just connect your
Facebook Ads manager to that Instagram account. Just to make sure
before you move on from this lesson that you have your meta Pixel installed
on your website. You have your Facebook page added here on the
Meta Business Manager inside business settings. You have also created Instagram account to your
business and added here under the Instagram
accounts You also have your ad account created here
on the business settings. Also, you need to
have your metapel or these new datasets connected
to your ad account. For example, here, if
I co here datasets, my dataset sam CO, you need to go here connected
assets and click here assign assets and select
your dataset and click. Now my dataset is connected
to my ad account. Now I can advertise
true my ad account and use this data
from this dataset. For example, you have your dataset installd
on your website. It will start to gather
data for example sales, and now you can use
this sales data to better optimize your ads
inside Facebook and Insta. Okay. So then Meta have
your sales data and it can use it AI algorithms to find you more
similar customers. And of course, you need
to have the billing and payments also set up before
you can start advertising. And lastly, I want to
show one more thing. And this you will
find inside here, the A account settings. Here are more settings
related to your ad account, here is this advantage plus
shopping campaign section. If you have already
data gathered. For example, your pixel have been on your website
like few months. Then you can make
audiences for example from your website visitors
or people that like your Facebook page
or follow you on Instagram or from people that have watched
your organic videos. And I highly recommend
that you add all your existing
audiences here because this will help track your spend inside this Advantage
plus shopping campaigns, and it will give more data for Facebook to find best
customers for you. You can create these custom
audiences also in here, just click here, create new. You can, for example, here add your customer list, this is basically
your e mail list, or you can click here
website, click Next. You can, for example,
make audience for all the website visitors or people who visit specific web pages or visitors
by time spent and so on. And for example here, you can put 180 days, so it will use all the data past half a year to add
people to this audience. You can make more custom
audiences that we can use advertising here on
this audiences section. So first, here you can
create custom audience. This is similar that
I just showed you, but here are more sources that you can use
for example here. You can make custom audience
from your video views. This is very good audience. If you make a lot of organic
social media videos, you can just choose this
and then for example people who have watched
over 75% of your video. For example, these people have been very interested
in your videos. They could potentially buy your online courses
or services later on. So you just select this, then you can choose videos here what it will use
to make that audience. So for example, in this video, I have almost 3.5 thousand
three second video views, so I can make an audience
from this for example. And there are many custom
audiences that you can make. So you can make
audiences based on your website activity or
from your customer list. But Meta have these
new policies in place. So you need to have
been an advertiser for several weeks before you can use your e mail list to
make your audiences. And you can make audience from your Instagram account followers or your Facebook page followers. So as you can see, it's really beneficial for you first start organic social media marketing
because then you can use all these tools to make better audiences for
you to advertise. Hopefully, now you have a better understanding
what you need to have in place before you
move on from this lesson, there are many
more things inside business manager that you
can set up or you can look at and if you
find information about anything about
business manager or how to set up your
pixels or datasets, you can find this
information easily from YouTube just
to make sure that you will look at videos that are made recently about
that for example, how to connect
your Facebook page to your business manager
or something like this because these things change so frequently that you need to
have the current information. But because this
change so frequently, that's why I don't make more
videos about the setting. So if you stuck on something, just find for
example, blog post, YouTube video or use Facebook Help Center to find the information
that you need. Of course, you can send me a school chat message if you are really
stuck on something. But the main point
that I want to say, these are the reasons
why I don't make, for example, how to set
up Facebook pixel videos because there are
so many platforms and these things change. Frequently, So that's why I want to focus on this
course to give you the best campaign
structure that I know and also the best AB testing
structure for your ads. I will give you very simple
guides how to apes and how to scale your ads and how to
retarget your bar audiences. So that Let's move on the next lesson and let's start to create our
first campaign.
12. Setting Up A/B Testing - Part 1: Hi. In this lesson, I will show you what I think
is currently the best way to do AP testing inside
Facebook and Instagram. You might be wondering
why you even need to test your ads before you start to scale them on bigger budgets. Because you really cannot know which ads will
work the best, for example, anything
in your ad, media, your image or your video can affect how well, for example, you get sales or leads to your free course
or anything like that. It's crucial part for your bed
advertising to test a lot. I mean, test every week. You need to have AB test
running every day of the year because your ads also will
fatigue very quickly. Usually, ads don't even last
many months, but of course, there are cases
where you can run your same ad like
for example, a year. But in the most cases, if you run any sizable budget, let's say maybe
over $100 per day, your ad will start to fatque you need to have
many good ad lined up so you can refresh your current creatives
many times a month. Okay. And that's the reason
why you need to have your AP tests running every day. And it's also good for your business for you to
think about new ways, how you can advertise your coaching or
consulting business or your online courses or anything you are
going to advertise. So you always think
about new ways, how you can tell about your current products or
services to your customers. It's very common to see business
owners or entrepreneurs complaining in the ad
forums that for example, Facebook ads won't work for their business or
YouTube ads won't work. But usually, if they tell a little bit
more what they have done, for example run ads for
$500 for one month, and that's like nothing. You don't get any
kind of data even on that spend because
you probably have then made so many
mistakes already, for example, on
targeting or even what a platform you are using and maybe they have been using
wrong campaign types. So there is so many things that can go wrong
even on the start. And even though you select the right platform for your product or
service to advertise, there are still so many
things that can go wrong in the campaign setup itself or the most common reason that
they have made variable ads. That's why I
recommend so much in this workshop that you
first start to make those organic social
media posts because you learn so much how to create
good images or videos, post those in your organic
social media feeds, and then you can
start to see which of those can start to
get comets and likes, so you have better
understanding how to create ads for your business. Even the business owner have made all of these things very good they can now create awesome logging
images and videos, but until they come to forums to complain that
they don't get the results. Usually after that,
they have made one or two ads and start running them and they
don't get the results. So don't fall any of those
traps that I just tell you and even though you have gone past through
all these steps, you have posted over 30 5,000 social media post
on your organic feeds. You start to learn how to
make good images and videos. Then you can what's here, how I tell you the current best structures
for your Facebook campaigns, and even then many people
make the next mistakes, they will try for
Example one or two ads, start running them and they run them for Example
maybe few hundred dollars and they don't
get the results and gets frustrated and complain
that this isn't working. The bit advertising isn't
working for their business. But the real reason is usually then that they haven't
just tested enough. I mean, you need to test
a lot like 100 ads, at least because it just
can't be the ad itself that isn't resonating
the current audience that you are targeting. So don't get me wrong. I don't want to discourage you. I just wanted to tell you the usual traps
that many will fall into before they start to see good results from
their paid advertising. But if you follow this program and test first organic
social media posting, then start to learn
how to make great ads. Use those GBD prompts that I
gave you on this workshop. Then you start to
run your AP test and follow these campaign times and everything that I'm
teaching on this workshop, you will start to get at
least better results. Of course, main
product and your offer is very big thing in
this whole sales funnel. You can make the best ads, make the correct decisions, and use the correct
campaign types and so on. But if your product
or service offer and landing page doesn't fit what
you are telling in the ads. Your sales fannel will not work at least at the highest
level, it could work. Pay attention to every
step on your sales fel. You need to have great adds AP tests adds a lot because
things will change. Then you need to have a
great landing page and the great landing
page usually comes with when you have a
great product or service. Let's now move on to making
the AP test campaigns. Here you can see AP
test Cain structure. We are using sales
campaign type, but we are making it manually. And in the bidding section, we use Advantage Cat budget. You can start these campaigns
as low as $5 per day, but bigger the budget,
faster the testing, but I wouldn't go over $50 per day in the AB
testing campaigns, you should run one aset
for at least three days, best at least seven
days because there may be fluctuations when
your customers are online. That's why you should run your AB test at
least seven days. This is also the
reason why you don't need big budget because
if you for example, use $10 per day, in the seven days,
you will spend $70. Usually, that is enough
to get good data. The biggest thing that will
affect your AP testing combined budget will be
your offer in itself. For example, if you run
people to your free course, you will get people to join that free course much
cheaper than for example, people to buy your $500 online. So if we look this scenario
from the perspective of Meta, for example, you run ads
seven days and use $100. And if your offer
is free course, you can probably get maybe 100 people to join your
free course for that $100. Meta will get you one
person to join for $1. But if you advertise
that $500 online course, only $100, Meta will probably don't get you any customers
on that $100 pen. You need to adjust your AP
testing budget to your offer, what your AB testing. You should usually use at least two to three
times on AP test, what your offer is worth. For example, if you are
selling $500 product, you should use at
least maybe 1,000 or $2,000 for your AP test. Because Meta cannot optimize for example conversions if there aren't enough conversions
on your P. But usually, you will see before that
you spend so much on one AP test are your
ads really working? Because there are other
data like for example, click TrouateHw many
people will click your ad You can also check does people like or come your ad
or share your ads. These are all good indicators are your ads performing well. Now you have probably
figured out why I recommend that you start with free course or free webinar, that you give to people
because it's much cheaper to get people to
join on your free course. Then you can advertise
them for example, through e mail or inside
that free course, all your paid services. And when you first give valuable information to
your potential customers, they will get to
know you and they will learn what it could be working with you or what kind of information you're giving
with your paid courses. So give really valuable
information for free, and then the right
customers will pay your paid courses or start
to use your service. And driving page traffic to
your free courts will make Facebook job much
easier because you can give it now
data to Facebook, much smaller budgets, and it can start to find your best
customers even more cheaply. As you can see this way, this is very beneficial
for you and also it helps Meta to do
its jobs for you. Even if you drive your pay
traffic to the free course, still use at least 20 to $40 on one AB test because
then it will start to be meaningful AB
test for your six different at
combinations that we are making. But let's move on. Inside this AP test campaign, we use sets that uses
advantage plus audiences, but we add audience suggestions. There we select detailed
targeting options that are most relevant to
your product or service. And the best option here is to use those warm audiences
if you already have them like Facebook and Instagram
page engagement people or people who have watch your
videos for example, 75%. You can make the
custom audiences before hand and use
these for AP testing, we make this AP test
using dynamic at creatives and each AP test at st will consist one dynamic
ad creative that have three videos or images
and two primary texts. Per dynamic creative. Just remember these
two texts need to fit on all these videos or
images that you are testing. Facebook will make
basically six different ads that it will automatically
AB test for us. Here is AB testing routine. First, we make this first
at inside this campaign. If we don't have warm audiences, we select our best targeting
you can think of that in the best case would be
around 500 or 1 million people. And then we use that one set where it's
basically six different ads, and we then let it
run for seven days. After those seven days, we create another aset inside the same campaign that
we call main aset. After we have created this aset, you will never turn
this aset off. If you want to pause
your advertising, for example, a few weeks, don't turn this aset off, turn off ads inside
this aset off, so then you won't
spend any money. And inside this main set, we basically run round two all the winners from
this first AB test. After we have created
this first AB test, then we move the winner inside this main set and we can move this ads by searching
the right post ID, and I will be
teaching everything. What I'm saying here
just in the moment, but I wanted to show
the big picture first. We will move the winning
at Co to this main set. And then we start new AB test. Once again, three different medias and two
different at text. And easiest way to do this is
just copy the first at st, then our targeting
will remain the same, and then we just change the creatives for
the new creatives. Use the same targeting. If you got decent results from the first AB
test in seven days, don't change the
targeting if you aren't absolutely sure that the
targeting is the problem. This just means that if you
get very terrible results, then you can change
the targeting, but don't change the targeting
if you aren't really sure. And this doesn't apply if
you use your warm audiences, and those are always the
best targeting option. When we add the new AB test, we pose the first one. Now we run seven
days to AP test two, and also the first
winner inside AP test, one inside main ad st.
Now the next seven days, you have AP test two running, where is basically
six different adds, and it will automatically compete for your
first AB test winner. So after the seven days, you will see was your AP two any better
than your last winner. And if your APTs two ads will run and will beat
your AB test one winner, then you know that you already have better
ads on your AP two, that you had your AB test one. But I will show this later on. Then you just repeat the
same text all over again. Again, you move the AP two
winner to the main get. Now in the main gt, there are winners from
AB two and AP one. Now you just repeat
this step every week. Okay. And after
those four weeks, we start to move only the best ads in
our scaling campaigns. As you can see, there is now
two rounds of AB testing before we start to put real
money behind these ads. This is why you should keep
this AB testing cabin budget, relatively low and
focus more to scale the main sales campaign budget that we will create
after those four weeks. You don't necessarily
need to wait that one month before you create
this main sales campaign. Because if you start to
see very good results, start to get very
cheap registration for your free course, of course, you can start this
main sales campaign sooner, but at least use at least two weeks for this
first AB testing period. And then you have this AP test campaign running
all the time, and then you have
this main sales comp running with always
the best ads. So you just keep this
AP test campaign going, and then you just
move every week, best add to this
main sales campaign. There isn't necessarily
every week, the best ads because
you may have already moved them here in
the main sales campaign. But every time when you find better ads that will beat
your current best ads, you will just move them here
in the main sales campaign. This is basically what you
need to do every week. At least make three new MDS and think about two new a text. Then for example on Monday, you just check the results, and then add your
new AB test running. But let's now move
on how to make this happen inside
Facebook, A manager.
13. Setting Up A/B Testing - Part 2: Here we are inside
my demo a account. Now, just click here, create. Here we just use
this sales Cain type for our AP testing campaign
and click Continue. Here it will ask Cain setup and we use this advantage plus shopping comp on our main
sales Ci but on our AP test, we select this manual sales
campaign, and click continue. Now your campaign is created and you can first
name your campaign. I just name this
AP test campaign. Then we select this advantage
can budget like this. Here we set our daily budget, I will put here ten
euros per day and we don't need to change
anything else from here, and then you click
this set here. You can also select this set, just clicking this combine name on the campaigns view like this. Then you automatically will move this set top and then you can here select
your current set. This is just another way you can select your
set or campaigns, and then you just click here edit and then it will
open the same window. For the Aset name, I just use date and AB
test one, for example. You can use any naming
structure you want. Next, we select
conversion location, and here we select website. Then on performers call, we leave it as. Then we select our P. I
select this new dataset. Next, we select
conversion event. You can, for example, use this complete
registration event if you drive traffic
to your free course, but just remember that
you need to have set it up this event firing
on your tank page. Another good option is to drive traffic like low priced course, for example, $7 course, and then you use
this purchase event. Every time you drive traffic
for your pad products, always use purchase objective. But for this, I now use
complete registration event. Here when you click this more, you can see
attribution settings. Just make sure they are one
day view and seven day click. Basically, these
are the default, so they should be like this. Then we click this dynamic
creative on like this. Next, we add our start
date and end date. I want this to start in
the middle of the night, and I also want this to end
in the next Monday like this. Now this first AB test
will run the seven days, and then we can
check the results. Here in audience controls, we set our locations. For example, I want to add United Stage I recommend that you run these AB
tests only in one country. When you have found
many great ads, then you can start to add new
sales cabins per country. But we will get to that
in the scaling section. I just now add
here United Stage. Then we get here in the Advane plus audience section and you can now add here
audience suggestion. Like this. Here we can now
add our custom audiences. If you have those
warm audiences, you can just add them here because I don't have
any warm audiences. In this ad account, I don't
see any audiences here. But if you have those
then use those. If you don't have
any warm audiences, then you can narrow here
for example age or gender. I wouldn't change the
age if your product isn't really for example
only over 40 years old. Same thing about gender, don't select only female or male if you don't know surely
that your product isn't, for example, only men or women. Next, we start to fill
our detailed targeting. And think about everything that your potential customers
could be interested in and remember to think
very specific things. Because in a start, we want to make this
tight as possible. So for example, for my case, I just want to reach coaches, consultants, or maybe creators that want to monetize
their influence. And I think many of these
people would be interested, for example, Gary Weiner Chuck. Okay. Because Gary Winer Chuck
have so big an audience, you can target everyone who is interested in Gary Wainer
Chuck or maybe for example, Dan gracios could be one of those that my potential
customers are interested in. When I added only
these two, already, my estimated audience
size here on the top right corner
went over 5 million. Now I want to
define this furter. For example, I only want to target people that
are interested, both of these influencers and
also our business owners. For example here is this small
business owners behavior. Because I now added another
level of this targeting, my estimated audience size
now dropped at 100 300,000. That's a little bit too small. Now, for example, I
can click here to get more recommendations for this small business
owners behavior. For example, reps when
I add that Once again, this estimated audio size went almost 4 million,
don't get me wrong. Your potential customer base can be many tens of
millions of people. For example, this could be my detailed
targeting section now. This is perfectly okay. But if our metael is
empty, for example, you haven't made those
organic social media posts on few months before you
start your paid advertising, you want this targeting to be specific as
possible and you want to fill your metael
right kind of customers. Because after that Facebook
can use AI algorithms much better because then it have learned your best
customer profile. For example, I can
use this and move on, but I try to make this
as close as 1 million. I cut my estimated
audience size to 1.5 million when I
added Dan Cracios and are Weiner Chuck and
then defined it further with small business owners and creative entrepreneurship
interest. And I'm fine with this.
I would definitely try to start my AB test
with this audience. But just remember that
there are thousands of different interests
inside meta platform. When you are starting out, just try to find your
most specific audience around 1 million mark. It could be even 5 million. It really doesn't matter, but this will give most data to metapell when you start to get sales from your
most specific audience. Because this audience
targeting nowadays, doesn't matter when you have
a lot of data on your pixel. For example, if you already have maybe 500 sales
in your pig cell, because you have made a lot of organic content and
gotos sales that way, but you already had
your big. Install. Now your Pell is full with data and you don't really need to make this detailed
targeting at all. You can just make this AP test combine without
adding anything here. But of course, much
better option is to add here your custom audiences
because you already have that data and try to
find more customers from people who have liked your videos or Facebook
or Instagram pages. But this is just for a start to add these
detailed targeting options or when you are trying to find completely new audiences
for your business. And I recommend that you find famous people from
your target niche and especially those
kind of influencers that your target customer
will follow like this, I made here and you can also
use here pick publications, maybe newspapers or
any kind of magazines, and then you refine it
further with behaviors, interests, or any kind of targeting options
you can find here. It's very easy when you add one or two of these
and then click the suggestions and meta will give you similar
targeting options that, for example, these two. When you are
starting out and use this method and you have
made pretty good ads, and still don't get good results after
spending maybe $1,000, you can also click here to switch to original
audience options, and then Meta will only give
those ads only these people. Because in this new
advantaged plus audience, when you add here the
detailed targeting options, This is like a base targeting
that you give to Facebook, but it will show your ads much wider group of
people than you put here. But at least Facebook also offers the original audience
options if you click here. And then you will
only target strictly, for example, these people who like all of these
targeting options. But I highly recommend that
you start with this new way, but I think the original
audience options will get removed in the future. Metis basically moving
to more wider targeting options and try more heavily
rely on AI targeting. I think in the future, you don't really give
any targeting options. It will be like
more that nowadays, those Advantage plus
shopping campaigns are that we are going to already
use our scaling campaigns. But the main reason
why we do this is to get more data to
your Facebook pixel. Next, there is placements
and for APD Cains, you can leave this as is. Then you can just
click here next
14. Setting Up A/B Testing - Part 3: Now we are on our add page
where we create our ads. You can get here similarly
that you get here in the asets you can move between campaigns ats or adds
just clicking these tabs, or when you have many campaigns or asets just click
that campaign, then it will show only
dts inside that campaign, and then you can
click this aset to show only adds inside that aset. Same here, you can just click this edit button here and
now we are on the same view. Now I just named this ad because this same ad consists all our three creatives
and two ad text, I usually just put
here today's date. And then just put DC one, and this is just
dynamic creative one. Here on the identity section, you just select your
Facebook page and your Instagram account where
you want to show your ads. Here I just remove this multi
advertiser adds checkmark because I don't want to show my ads alongside
other businesses. And now we are into
a creative section. You just click here
images or videos and because I have
those three videos, I click Select videos. Here you can just track and drop your videos inside this
box or click here upload. But because I already
uploaded my creatives to my media library, inside
business manager. Here is my media library. You can find your media library just clicking here all tools, and then just click in
this media library. You can upload your media trough this way also and
you can here create, for example, folders where to upload your
different creatives. I now just click this business, and here is my media library basically and open this folder. And then select
these three videos for my ad and click Continue. Now I have my media
selected here, and you can leave this on this optimise created
for each version, and then we need to
add our primary text. Here is my final add text. I select first this
first variation and copy this here on this
primary text like this. Then I just edit it a
little bit like this, it's much easier to read. And now we add here
another text option. Just click this a
text option button. Now I copy here
this variation to that is shorter text like this. For the headline, I just
copy the same sentence. I think I changed it later, and for the website URL, I just copy my free course Landing page address like this. When you add all of this, this H review will
become active, and here you can see how
your ad will look like on different placement inside
Facebook and Instagram. You can also click here
this advanced preview. Now you can easily see
how it will look like. Because this is vertical ad, it will look best on
Instagram stories or Facebook stories and
Instagram reels. For example, it will be
cut that a little bit here on the top and bottom
of the feed placements, but it will show up
fully when people click this ad and it is good to check the true so your ads will look great
on different placements. As you can see here, my headline here in the below
isn't fully visible. So we need to adjust
this a little bit. For example like this, need help to set up
your coaching business, and now for example, the moe are fully VSable. Next, we need to select
our call to action, and I just use this learn more or I could use for
example, sign up. And when I sell something, I prefer to use shop now. Here in the bottom
is URL parameters, and you can build a URL
parameter just clicking this. Here you can make the UTM
tracking codes to your ads, so you can check your analytics for example
on Google Analytics. If your sales platform
supports UTM parameters, you can see your analytics
inside your sales platform. Okay. And now, our first AP
test campaign is ready to go. Just click here on the
bottom right corner publish. Or you can close
this and click here, review and Publish then you can review your
draft items and click Publis then this AP test campaign
will start running. Next, you just
leave this running for this week and then select the best performing inside that set and then make a
copy of this set. Just selecting this and
clicking here duplicate and leave everything as
is and click Duplicate, this set, we will now call
our main set like this. For this main set, we don't use dynamic creative. We just remove this and
click here, continue. It changed this ad inside
this main set because this ad cannot be any more dynamic creative
because we removed that. This is now just normal ad. But you can just delete this main dsetd select it here and click
trash and icon here. Now, there isn't any ad
inside this main ad st. When you had results from this first AP test you can
then find the correct post ID. When we launch this campaign, Facebook will basically create six different posts
inside Facebook, even though here you
can see only one. But because this is the
dynamic ad creative, it will create one post with this video and
with this text, one post with this video
and this t and so on. And after our AP tests have
been running for a week, some of those post AKS have
been working much better, and then we need
to find which one of those is the best ad and then we move that ad only
here inside this main at. Now I need to
create here new ad. Just click this create
button inside this set. It will here check
again that you are creating your ad
on the right at. Just take here that you
have right campaign and right at selected
and click continue. And now in this
same set objection, you would choose here this option under setup
that use existing post. Then here, very small is
this link enter post idea, and here you would select that post idea from
that winning creative. You can find the post
ideas going here again, all tools, and then go
here on the bottom, engage customers and page post. Click here. And then you are in this published post
section here on the left, you would select this ad posts. Because I didn't
publish those ads, they aren't seeing here. But here is my
active ad account. As you can see, all our ad
posts now show up here. These are currently running ads, and here you can
see this ID column, and this is the post ID that you need to copy here
on the add section, and then just click
this checkmark. And then in your main aset we'll have that winning a
inside this aset. In the next lesson, I will
show you how to analyze your data and how to select
your winning creative, and I will show it on
my life ad account, so you can see real data. But I just want to show you first this full weekly routine. When you have added your
winning a creative, this main set, you then turn
off this first AB test. Remember to be here
on the agt level, and then you just turn off here, this first AB test like this. Then you again duplicate the
same set, click Duplicate. And just click duplicate and
remember to turn this on, and now we just rename our set
because already week went, now it is 15 day and this
we called AB test two. Because we duplicated this set, it will remember all
our settings here, also our targeting options, so you don't need to
change anything here. You just go here on the
level and change this name, and this is now TC two. And then you just remove
all these videos like this, remove this at text, and add your new creatives
and also text here. Also remember to adjust the dates here in
the at set level. For example, I would be doing
this now on the 15th day, so it will start on
the 15th day and then ends on the 22nd like this. Remember change the dates and
also change the images or videos and also text and because this campaign would
be running all the time, so you don't need to
change anything there. For the second week, your asets should
look like this. AB test one has been turned off. The winning creative
has been moved in the main set and AB test
two have been created, and then you just click
here review and published. Now on the second week, Facebook will start to complete this two sets
against each other. Okay. So you will see
after the second week, will your first week winner
here beat these new AB tests. But still, after
the second week, just move your AP test to
winner to your main aset. When you start your
third week AP test, your main aset have first week winner,
second week winner, and in the third
week, of course, you make AB test three against those two adds
here in the main aset. This is basically the system
that I recommend you to use. On the next lesson, I will
show you how to analyze your AB test much
more in detail, and I will show this
analysis on my live account. I'll see you in the next lesson.
15. A/B Testing Update - Must Watch!: Hi. Because the recent
changes on meta platform, I needed to add new lesson
for this AP testing routine. Because in last
month March 2024, some advertisers started
to report that they cannot anymore copy their ad ID
from dynamic ad creatives. This will affect a lot for
our AP testing routine. But if you still
can copy and find those ad ideas from
dynamic at creatives. Use the AP testing information
from the last lesson. If you can't copy and you don't have a
lot of data on your x, so you don't have a lot of sales data or a lot of
visitor data on your B. Here is an alternative solution. In this solution, you
don't make or use the main ad st inside
the AP testing campaign. Here is our AP testing campaign. And don't mind this set. This isn't part of our
AB testing campaign set. This is set on this US
advantage plus campaign set. Here below, these three are part of our AB testing campaign. But if you cannot copy
the post ID anymore, you don't need this
main set and you only start to use
this AB testing sets. This just means
you need to create even more creatives and text. And you can start first similar way round this first
set for one week. Then check the results like
we did in the last lesson. Then choose the best
winning creative and add text and then start AP two with those best winning
creative and add text and then add two other
creatives and one at text. Then your best winning
creative and a text from this AB test one are at
least part of this AP two. You then leave running also this AB test one
for the next week. And on the third week, you also use the
winning creative from this AS two
and winning a text from ABTS two and then add two other creatives and one
at text to the ABT three. This will change a lot of
this AB testing routine. And then you just add
more these AB test sets, and they will automatically
complete each other with in the same campaign. And for example, every second
week or every fourth week, you just remove the worst performing sets
from this campaign. You just pause them here. And you can even start to
scale this ABS campaign. You can just start to
increase this budget, for example, once a week, maybe 20 to 30%, and I discuss more about
scaling on the scaling section, but this could be your
only one campaign that you need to use if you
cannot use those post IDs. And if you can't copy that post ID and you have a lot
of data on your el, a lot of sales on
your pixel and so on. You can also use this solution. You can select which of these solutions you use if
you have a lot of data. But then you don't even need to make the AB
testing campaign. You just make the advantage plus shopping compo per country, and then you make two AP
test ads from the start, So I just created
here an example. Here is Advantage
plus campaign for US. In the Advantage plus campaigns, there isn't a sets at all. There is just campaign
setup and a setup. And in the campaign setup, you just select
your target country where you want to advertise. You just click here
included locations, and for example, I want to advertise on United
Stage like this. And here you also
select the budget. You can just start on small budget like for
example, $10 per day, and you don't set
here any end date, start date, and then you
go here on the at level. In this Advente plus campaigns, you can straightway create dynamic creatives here on
the ad creative section. You make your ads
similar way that we did on the AP test
lesson here on the A setup section
and then you just make more these ads every week and they start to
compete each other. This is similar way you
would do this like you do in this AB test campaign inside this AB test
campaign setup, you just make more AB test ats. But inside this
advantages plus campaign, you make more ads because
here there is only basically one aset inside
every advantage plus campaign. There is no setup inside this aset you just create
more dynamic creative ads. And then you just pause the worst performing
ads, for example, every two weeks or
every four weeks, and you just make
new AB test ads. You can take information similar way from the
past winners at those as one of those AB test inside the new AB test, and so on. So you are making
exactly similar AB test that we talked about
in the last lesson, but you just make it only
in this ad level here. But I talk about this
more on the next lesson, where I talk about more
scaling and how you can scale your business on
new countries and so on. I see you on the next less.
16. How To Analyze A/B Test Results: Hi. In this lesson, I will show you how to analyze your AP test results and also how to add right
kind of columns, so you will be looking
at the right stats. This is my current
active add account And I won't be unfortunately showing which business
is this because me and my business partners are currently thinking about
selling this business. So I can show you these ads, but I can show you
the current data. And I can show you how
to make these decisions. Would you keep that add
going or shut it down. And this campaign, what is selected is my current
AB test campaign. Here is only now running the main acet and I need to make an another
AB test running. But for example here is
one of those AP tests, and here you can see all the
results from this AB test. I use my own column setup. For example, everything
here, amount spent, purchases and so on,
are these columns, and you can make your
own column setup, just clicking here and clicking
here customize columns. And now you can copy
my column setup. Just copy everything
that you see here. Throw here. And also this here. Then you can analyze your
data much more easily. But as you can see, here
is only one at showing. This is the combined data about this whole
dynamic ad creative. You need to go here,
breakdown, scroll down, click here dynamic
creative element, and then select first image
video and slide show. So here are now my three videos that has
been inside this AP test, and now you start to see
why we do this AP tests. For example, this third video, I have spent this video 400 euros and only get
under 600 euros back. If you compare this
result, for example, the second video where Facebook
have been spending over $800 and got over $2,000 back. As you can see why I would only use the second
video from now on. This is just one
part of the picture, but you should first
check which of your media elements
have been the best. And you cannot only check, for example, this
return on chpent. Of course, here it is pretty clear that this
video was the best. But you need to check. Of course, you should check this return on chpent
but then you need to check which of these images or videos Facebook have
spent the most. So this is very crucial
thing for you to understand because they will affect a lot on
your advertising, and I lost so much money
before I knew this. You need to check your
return a spent, of course, but you also need to check how much money have
Facebook spent on your ads. So I just made a
different variation, what these numbers
could look like. So here on the top, are the real numbers
that you see here. But those numbers could
also look like this. You would come here
on your age manager, and instead of these numbers, you would see these numbers. Facebook, in this scenario, have spent 800 euros
in this video one, but only got like 0.9
rows on Video two, it spent 200 and got 1.5 rows, but on Video three, it spent 100 and got 2.5 rows. So you could be thinking
that, of course, my winner is this video tree because it got the best rows. But sadly, this isn't
necessarily the case. Usually, if you see
numbers like this, your best creative could
be this video one, but still it isn't bringing enough money
to your business, there is probably
something wrong. But Facebook will spend most money on those ads
inside your one azt That it can show
to people without people getting frustrated
or something like that. Basically, for
example, in this case, probably the video one
have gotten most likes, comments and people have
been liking this ad. So you should in this case, definitely check what is wrong. Why it isn't bringing a lot of money for you and
probably maybe try to change something on that ad or maybe look
at the code of action, or is the problem on your landing page on
your offer over there? Because if you would
select this video tree, for example, on your main asset
or your scaling campaign, and you start to spend
more money in this ad, For example, this AB test has
been running for one week, so Facebook could only spend like $15 per day for this video, but it's spent over $100
per day for this video. Then you just look
at the RAS numbers and start to spend 100 per day, for example, this video tree. You RAS will start to
go down very rapidly. Of course, this isn't
necessarily the case, but usually it is try to
find those perfect ads where Facebook can spend
the most money and you also get good RAs. Also remember that
these numbers, the conversion value of numbers, and this RAS number is just
calculated from this number. These aren't very specific. These numbers highly
depend how good your tracking is and still
you can attract everything. You only will see your
correct sales numbers inside your sales platform, and this is why I
changed how I track my spend and my sales
already many years ago. I only track at
spent as a whole, and then I check usually
daily or weekly, my sales data And for
example, in this business, I try to spend 1,000
euros and get 4,000 euros on sales back and then our business will
be running very well. Of course, lots of
those sales are coming from Google and also e mail, but it's much easier to control your ad
spent in this way. And when your sales
start to go down, then you can go here more on the campaign
level and asset level, what could be wrong. And of course, I
keep an eye on this basically almost
every day because we are running sizable budgets. But only rely on the data
that you really know. So for example in the ads. So for example
here, click T rate. This is data that you can
trust or cost per click. So as you can see here, it's cost over euro
or more to click this first video than to get clicks from
this second video. For example, in
this AB test case, it's very clear that
this second video is the winner and you can
also check this CP mbrads. For example, on this video, it would cost and 50 more to show this video
for 1,000 people. This is just the
cost how much it will cost to show this
add 1,000 people. So you can use this data to make the
most correct decision. After you have select your
best creative image or video, then you go here on
the breakdown again and then in the dynamic
creative element select text. And now we can see here that this second text had
gotten better result. But as you can see now here, Facebook had shown
this first text much more basically Facebook has now selected this first text to be better for the
Facebook platform. For example, in this example, I would definitely select
this first text as my winning text and then select this second video as
my winning video. After I have made this decision, I would go here on the
page post and here on the ad post and find that
winding creative combination. Then you just copy
that post ID here on your main set as a new ad. Just select here, this
use existing post, remove that and click here, post ID and bat here to post ID, that was the winning
post and click this. Then your main set, got new winning at creative, and then you just start this new AB test and also this main set
with winning creative. Remember, you keep this
main aset always running, you don't pause this. If you want to pause your ads, you don't want to
spend, for example, money on this month for adds, please only turn off
these ads that we're running don't turn
off campaign or aset. This can affect the
future performance, please use this way
to pause your ads. But you should definitely find good budget to run
the APS all the time. Because you will
also get a lot of sales when you test these ads and your ads will become better. That's about it, how to analyze your ads and how to select your best performing creatives. Next, we start our main sales
campaign and start scaling. See you in the next less.
17. Scaling - Part 1: Hi. In this lesson, I will talk about
scaling your ad budgets. Here, I once again
remind you that the biggest part of scaling
is your AB testing. Remember the testos new
ad creatives and texts. And test your landing
pages and offers and remember that your ad corresponds to the landing
page and your offer, remember to think about
this as a path that will start from your ad and then it leads to
your landing page, and hopefully this will lead the customer joining
your free course or buying your product or joining your coaching program
or something like that. When you make very
different kind of ads, remember adjust also your
landing pages to that. Okay. And we scale using Advantage plus
shopping campaigns. Because recent changes inside
Meta business manager, some of the marketers have
been saying that they cannot anymore find those post ideas
from dynamic ad creatives. If you still can copy
those post ideas, you use that separate
AB testing campaign that I teach on AB
testing lesson, then when you have those
winning ads inside your main aset inside
this AB testing campaign, you then start to move
best of those winners to the scaling campaign copying
those post ideas again. I will show you this in a
moment how this is done. But if you can't
find those post IDs anymore and you don't have a
lot of data on your pixel. Here is another solution. You don't make or use the main set inside the
AP testing campaign. You make everything
else the same way than in the AP test lesson. But you start to scale your AP testing campaign budget and keep making
more AP test sets, and then you just
past the worst ones. And you don't need to hurry
posing the worst sets. You can easily make four AP test set inside this campaign, because Meta will automatically
allocate your budget, only the best asets. For example, after one month, you can post the worst ones
and then just keep going, and you can adjust your budget similar way that I teach
in this lesson letter. You can use same rules, how you handle this
campaign budget, and you keep this
going until you have at least 100 sales on your pixel and then move on the pillow
scaling method here. And if this campaign
is working for you, you don't need to post this
when you hit those 100 sales. Of course, you can
keep this running as long as you want and
just scale this way. Of course, here, also remember just one country per campaign. But if you cannot
copy those post ideas anymore and you have a
lot of data on your cell, you can use this first solution or use this next solution, and I think this
solution will be the future solution that
I will also start to use because Meta usually
releases updates first on few accounts and then they release those
updates on all accounts. I think in the future we cannot copy those post ideas anymore, but you should do this first way if you can
still copy those post ideas. But in this system, you make advantage plus
shopping compound per country, and of course, start
only on one country, for example, United States. In this method, you basically
only use one Coin per country and the same campaign is also your AB
testing campaign. But because this is Advantage
plus shopping campaign, there isn't any at
in these campaigns. There is only campaign and ads. These ads are all
dynamic creatives, so you can put many
videos and text inside that one ad and metapll automatically test the
best combination of them. You can start this
campaign, for example, only on one ad like similar way that we did on the
AP testing lesson. Or you can easily make two or three AB test ads
in this one campaign. For example, if you
make three ads, you need nine
different creatives and also six different ad texts, and you just make these ads similar way that I showed you
in the AB testing lesson. In this way, Meta will test
all those ads against each other and you just remove the worst performing ads
for example once a week. But also here, you don't need to hurry about posting
your worst ads because Meta will automatically allocate your budget
for the best adds. This system is very easy to do. I hope this will start to work, but you need a lot
of data to Pixel because inside Advantage
plus shopping campaigns, you cannot target any interest. You only can target per country, and Meta will do the targeting
based on your pel data. You need pixel data to work. And remember to
make one campaign per country and offer
what you are promoting. So if you are promoting same time your free
course and for example, your $100 paid course, don't make these ads inside same campaigns
because there is difference on people
who will join your free course or
buy your paid course. And this is why I
drive traffic to my free course inside
my school community. It is easy to have only
one offer on top of your sales fnels then you can re target those people with e
mail or retargeting ads. Here is my current system. I drive traffic to the free school community
that has free courses. Currently, I drive traffic to the landing page that
I made in System. After they give me
name and email, I send them an automatic
invite to my school community. But in the future, I will start to test
drive traffic straight to the free school community
page because just now school announced that they have now
metabxel integration. So you basically can
now drive traffic to your school page and also gather all the Bigel
data for your metabel. And then I retarget
those people with helpful informational ads about
my paid school community. Because this way, I need to have only one campaign per country, and then I use one
campaign for retargeting. And in this
retargeting campaign, I target worldwide and use custom audience from people that are currently
on my free course. So in this way, I can easily scale my business to the
different countries. And it's also very
easy to handle all your paid marketing when you set up your sales
funnel on this way. And next talk about how
to set up your budgets. You should aim to get
at least 50 conversions per week for the meta algorithms
to optimize correctly, and conversion can
be, for example, when people join
your free course so that is one conversion. You need to have the
50 conversions per week before Meta will
exit its learning phase, and this learning
phase will read here inside your ads manager
inside this delivery column. It just means that Meta is
optimizing your campaign and when your campaign is
in this learning phase, you don't make any changes
to your campaign or budgets, and When this learning
phase is over, you will see it here also
in the delivery section. Then you can start to
increase your budget. But if you don't get away
from the learning phase, you can AB test more to
get lower cost per action, so you can get more
conversions on the same budget and hopefully get those
50 conversions per week. Another way is to
raise your budget, so you can get away from
the learning phase and then lowered it down if you cannot afford to use
that higher budget. And you need to lower your budget in little
steps, for example, 20% every three days, and this is just a similar thing when we scale our budgets. You don't want Meta exit this learning phase
because it will start this learning
phase again if you make big changes
on your budgets. And when you get away
from the learning phase, you can start to raise
your budgets like this 20 to 30% per
three to seven days. You can raise your
budget based on how fast you can scale
or want to scale. I recommend that
you start raising your budgets every seven
days and take this slowly. Here is just again,
don't scale too quickly because ten meta will start
learning phase again. You can also scale using different countries if your
product is in English. Don't just rely on the US UCO, Australia, Canada,
or New Zealand. For example, our
current business, we sell our English products in over 70 countries and you can make your campaigns
for example like this. You have US campaign, United Kingdom campaign,
Australia campaign, Canada campaign, New Zealand, and compaig all the countries
inside Europe area, and then you have other campaign where other countries
you want to target. If your courses or
coaching services are in a very big field
for example fitness, use only one country
per campaign. This is just because
if you for example, sell online course, how
to get fit in 30 days, that is basically an online
course that everyone would want to buy For
example, on that case, I would first make
these campaigns and then start to make campaign
on each European country. Now let's move on
the ads manager.
18. Scaling - Part 2: So making these scaling
campaigns is very easy. And once again, the biggest
and hardest part is that AB testing so
remember to do that, and if you still can find those post ideas from those
dynamic at creatives, then your system
would be like this. You would go here
on your main at st. Here you, for example, have now four winning at creatives from the last
four weeks from those four, you then take two best
winning creatives, you remember those
post ideas again, and then you co
create and choose sales campaign objective
and click Continue. Now we make this Advantage plus shopping campaign,
and click Continue. For example, this campaign, I will make for United Kingdom. I just put here this date target country name and Advantage plus. Then I select conversion
location website. And on performance goal, I just use this
maximized number of conversions on Bell I just
check my Big selected for conversion event we then can choose this
complete registration again and just make sure that the attribution settings are one day view and
seven day click. Then we select our
audience location. Because I want this campaign to show only on United Kingdom, I just type here United Kingdom. Like this. Here on
the reporting part, it will say define your existing customers
in add account setup. So in the first lessons, I showed you how to add here
your existing customers. So when you have added those existing customer
audiences here, then you will see reporting
breakdowns between your new and existing customers inside here on your ads manager. So I really recommend that you add those existing
customers here. And here we select our budget. So for example, if we drive
traffic to our free course, I hope I will get people to
join my free course under $2, then I would need to use at least $100 inside week to
get those 50 people to join. I then would get away from that learning phase if I get those 50 conversions
in one week. So for example daily budget, 20 or $10 is just
fine for a start. And when you have set up the existing customers here
in the ad account setup. Then you can add here
existing customer budget CAP. For example, you don't want
to spend your budget for the people that already are
inside your free course. So here you just check this, and then you set here
for example zero, then Meta Won use
this budget to show those ads on your
existing people inside your free course. Here in schedule, we
just select start date. You can set for example, tomorrow and middle
of the night, and then you are ready to
move on the add setup. Now we are here in
the setup section. As you can see also
here on the left, there isn't any
more those ad set, just campaign settings
and then ads. If you have those post
ideas or you can get those post ideas from your past winning
creatives, for example, name this ad AB test one winner And then
you get that post ID, go here in the add setup
and use existing post, remove this multi
advertiser adds, and then just click here, Enter Post ID, and just paste your post
ID here and click this checkmark C. And
then just select your tracking is in place and this website events
checkmark is here. If you want to track
those UTM parameters, you can add them here
just in the pot. That's about it, adding
those winning creatives, using the post ID method. But I will now show you what I think is the future
because if we cannot select anymore those
post ideas and that similar update is coming to every advertiser,
we need to adjust. In that case, we don't anymore make this separate AB
testing campaigns. So if you cannot copy
any more those post IDs, and you don't have a
lot of sales data, you make this AP test campaign
similar way that we did on the AP testing lesson but you don't make
this main set anymore. You just make this AP test
sets and start running these. Then you check the results. Of course, every one of
these AP tests and check which creatives were best and which text were the winners, and you just take note of those, and you can just keep
running the AP test sets. For example, only have maybe four set same
time running remove all the worst ones and
keep those best ones running and start to take notes on your best
creatives and a texts. You just then start
to raise this budget. For example, 20 to
30% every week. In this case, I would
change this budget to 12 euros for example on Monday
and just keep it going. And when you have gained a
more data to your pixel. For example, got those
hundred sales or 500 sales, and I highly recommend
that you get those sales through
organic marketing, and then you can just move on to this advantaged
plus campaign setup you just make this advantage
plus campaign similar way, like we just did this UK
advantage plus campaign, and you just add here new AB testing ads
inside your ad campaign. Of course, if you made first this AB test campaign where you can narrow your targeting, then use the best creatives
and text first here in the advantage plus campaign and just add more AP tests here. These advantage
plus campaign ads are basically dynamic creatives. So for example here is one of the advantage
plus campaign ads, and you make this similar way that I showed you in
the AP testing lesson, add here your creatives and your primary text
because when you click, for example, this primary text, you can add one or
even five primary text in a similar way in the dynamic creative
ad creation that we did on the AP testing lesson. Then you just keep
this AB test running, make new AB testing ads
every week and For example, after a month, remove
first add here, just pose it like this and keep the rest of the ads going
and add new AP tests. Then you just increase this
advantage campaign budget, just click here, edit here you can adjust
the daily budget, for example, if you
started in $20, you could change this to $24 if you want to
increase this 20%. And you can change
this advantage plus campaign budget
inside this acet tab, even though there
isn't basically acet. This is just weird
that this budget set up is inside this set because there isn't basically acet
inside this campaigns, but Meta have many weird things what they have done
over the years. But you can just find it here if you want to adjust
your budget here. And when you get one
country running very well, for example, you have raised that one country's
budget for example, 50 euros per day. I think it's then better to start to advertise
on another country. Because when your
budgets start to be over $100 per day or
maybe $500 per day. You need to have a lot of creatives inside
those campaigns. You need to make a lot
of new ads every week. It's much easier for you
to start to advertise on new countries and use those same best performing
creatives on new countries. You can easily just select your campaign and
click here duplicate. And then click here. Edit.
Change the name, for example, Australia, removed
this copy word, and then I just change this
location to Australia. Okay. Like this and it also copied the one add
inside this campaign. This is all you need to do when you start to run
ads on another country. Of course, you can start
this country also on $20 and you can just keep scaling like this way
to other countries. Then every week, you just check here inside here on
your assets level, this advantage plus
Coined budgets. For example, every Monday, you increase or decrease
your budgets here. And you want to find that sweet spot on
your daily budget. The easiest way is to set up yourself a target
cost per action. So you set up
yourself target goal, what you want to pay
from one customer. So this is very easy way
to do when you drive traffic to your free course or free EP or any
other lead magnet. For example, you can
set that you don't want to pay more than $2 per lead. So then you just check every
week that for example, you have gotten leads
from UK, only $1. So you increase this budget. And from Australia, you
have got leads on $3, then you could decrease this budget or check
inside this campaign, are there very bad ads running
and you pause those ads and then add new creatives inside Australia
campaign, for example. On the next week, you check, does the performance on this
campaign got better or not, and then you can
make the decision if you want to increase
or decrease this budget. And this is why I
recommend that you start to scale using these
different countries very quickly because it's
much easier to handle smaller budgets per country than handle big budget
on one country. And of course, you
need to have basically an English product or
service that you can scale like this on different countries because I could make my course
only in Finish, and if I would advertise
that, for example, inside the United States, I don't think it
would go very well. So then I couldn't
use this method. Then I would scale increasing these budgets and made
a lot of AB testing. I now show this whole
system on our live account. So here is again, my
current live a account. These are the results
on April 2024. And as you can see here here is our scaling campaigns
on United Kingdom. This campaign is
other countries. This is European countries,
Australia, Canada, and US and here is awareness campaign to
our warm audience, and this campaign we are going to make on
the next lesson, and here is retargeting campaign to our warm
audience again. But this campaign
objective is sales, and this awareness campaign
objective is awareness. So we make both of these campaigns also
inside these lessons. And here is just two
AP testing campaigns, Canada AB testing campaign and United States AP
testing campaign, and here is also this
retarget campaign for people that have been our
ecommerce store past six days and also other retarget
campaign for people that have added to card but haven't purchased in the last 14 days. But these campaigns are more for people who have
ecommerce stores and this European country's
advantage plus campaign look like this
on the assets level, even though there aren't assets inside this Adventis
plus campaigns. So for example, now this
budget is 50 euros a day, and here I could see
that everything is going pretty good because
we have spent this month, 500 and got over 1,000 back, and this is fine
for our business in the ads level this
campaign look like this. As you can see, there are a lot of ads inside
this campaign. These are all the
different winners that I have moved in this
campaign and there is only now two active ads in
this campaign currently and you might be wondering for example why I have
turned off this ad here, which have gotten very good
results because this ad was only a promotional
ads on a specific period. So you can for example, run promotions inside this
advantage plus campaigns, but this isn't very good way for example when you
sell online courses or coaching services. So if you have promotions, you should run those on
on those re targeting and probably even still make an unauthor campaign
for that promotion, I think that is the best way in the future to run
those promotions. Then if you want
to run promotions, you would have
this warm campaign that we have here what we
run 100 euros per day. And here we run basically
our current promotions, only in this warm campaign, but when I start to run adds
to my paid school community. I will run those ads inside this warm
retargeting campaign. But if I would run out
promotions to my warm audiences, I would make a new
retargeting campaign and post this retargeting campaign when I run that promotional warm
retargeting campaign. Okay. I hope that wasn't too
difficult to understand, but I will show that retargeting campaign set
up on the future lessons. And I think that's
all about scaling, and on the next lessons, I talk about how to set up
those warm audience campaigns. See you on the next lesson.
19. Warm Audiences Retargeting Campaign: Hi. In this lesson, I will show you how to re
target your warm audiences. Warm audiences are just people who follow your social
media profiles. Maybe they have visited on your website or people
who already have joined your e mail list or anyone basically that haven't
bought from you yet, and also your past buyers
are your warm audiences. But Basically, we want to move people through our
sales feel to buyers. Why do you need a
retargeting campaign? People forget very quickly, there are tons of competition
on the Internet nowadays. I usually takes around
seven touch points to make a purchase decision, so people will need
at seven times to see your ads or your
organic content to trust you to make a
purchase decision. And this is why you
should have a lot of free valuable stuff on your social media or
inside your free course, so people will start to know
you and trust you more. This is very important part of your sales funnel
because this will be your highest RAS
campaign that you will make on your ads platforms. Here are a few examples. You can, for example, retarget people that don't join
your free course, but only visit your opt in page. And you can give more information
on the retargeting ads, why they should join or you
can retarget people that have joined your free course
and then start to tell them about your paid
courses or membership. This will work best when your free course
teaches valuable stuff, and then the next step on their journey would be your
paid products or services. I will be using only
this option two, I only retarget people who join my free course
and then start to tell them about
my paid community and why they should join
on my paid community. But if you advertise your
paid products first, then you should
target those people again that land on
your sales page, but don't convert on
the first visit because this is different than
advertising your free products. For example, on my case, I don't want to spend any more money for people
to join my free course. But when I advertise product that costs
money straightaway, then I retarget
those people because usually it takes more time to make those
purchase decisions. Here is a Facebook
campaign setup that I will be teaching soon, So campaign type is again
sales but manual campaign. And if you run these retargeting campaigns only when you have a promotion. For example, you run
this one week a month, then include all your warm
audiences like Instagram and Facebook page engagement from the past year site visitors
from the past 180 days, e mail list and people who have watched your videos
on social media. And then you just
exclude your buyers. But you can also run this
campaign all the time. When you run ads for your
free product course or community and then want them
to upgrade to a beat one. Then you include people who have joined your free course
or people that have visited your bid offer from the past 14 days and then
just exclude buyers. And as you can see, this is very good setup
because then you don't need to touch this campaign after you have AB tested the
best ads, of course. This will only
show to people who have joined your free
course, for example, in the past 14 days or visited on your paid in
the past 14 days. After that, these
ads won't show to those people and those
people don't get upset. But this setup will depend
on your first offer. If your free course is, for example, a 30 day challenge, you could advertise them
on the first 30 days, tips and tricks to
finish the challenge. You want to teach them
more and maybe support for them to finish that
first free challenge. In those 30 days, your targeting will
be people whojog your free challenge in the past 30 days
and exclude buyers, after those 30 days have gone, Then you would advertise the next 14 days
for people who have completed your free challenge to upgrade to your paid
product or membership. Then your targeting would be
so you would include people who have joined your free
challenge in the past 44 days. So you need to make
this custom audience. And because we only want to show these ads to people who already have
completed the challenge, then we exclude also buyers, but also people who have joined our free challenge
in the past 30 days. So change these numbers based on your business and your first
offer and think about what could be the best time to tell your warm audiences about your
paid products or services. And here are a few extra tips. So if you sell online courses and you want to make
promotions over the year. So for example, you want
to make promotion January, maybe in March, maybe in summer, and of course, in Black Friday, You could upset your
past customers if they put your course,
for example, $500, and then they see your
ads for example after a few months that
you are discounting your course for example to $400. But great way to
buy vast and give everyone happy is not to
discount your product price, but add bonuses to your product. So for example, in January, your promotion is your online
course plus bonus one, and in March, your promotion is your
online course and bonus two. And when you also give those
bonuses to your past buyers, you don't get upset if they saw your ads of your
new promotions. But if your sales
funnel is like mine, so you have free community, and then you want to advertise
your paid community, This won't affect so much. Because if your customers are happy inside your
paid community, some of them can even give you
good comments on your ads, and then your retargeting ads
will convert much better. Let's now go to the ads manager, and I will show you how
to make these campaigns. Here we are in my
demo account again, just click here, create Okay. And then we select sales
campaign and click continue. And now we use this manual sales campaign
again and click Continue. And I name this
retargeting campaign. And you can click this
Advantage Cam budget on Next, we set up our retargeting
campaign budget. This budget depends on how much do you have inside
your warm audience. You should start
for example in $5. When your re targeting campaign have been running for
example seven days, you need to check
frequency of how much of these ads have been showing
to your warm audiences. But if you run your
retargeting campaigns only on promotions, then you need to check how big your warm audiences
are and then decide on your budget per
day how many times these ads will show up
on your warm audience. Okay. But if you only run one promotion every three
months for one week, it doesn't matter so much if your warm audiences see
you even ten times, even 20 times on that week. But if you run retargeting
campaign all the time, you must check every seven
days that your frequency don't go up because it will start to upset people if they see your
retargeting all the time. And that's why we try
to use audiences. For example, people who have
joined our free course in the past 14 days would
only see these ads, but only see these
ads, for example, maximum of ten times in
the past seven days. So for example here, we are back on our life account, and this is our
redirting campaign. So here you can see in
the last seven days the frequency here have
been just over seven. So this is basically like a sweet spot where you should have these retargeting
campaigns to be As you can see, it spent about 700 euros in
the past seven days, and for that, we got over
130,000 impressions. And it reached about 19,000 people from
our worm audience. But this reach and impressions, what you get, for example, on 700 euros will vary a lot on what
business that you are in. But you can start just $5
and then after a week, just check the frequency, and if it's very low, you can increase your budget
or if it's very high, then just decrease your budget. And we don't change anything
else on the campaign setup. And now we go to the aset setup. And I just name my aset I just named this free
course past 40 days. So everyone that have joined my free course in
the past 14 days, Then I set my conversion
location, I hit website. Be school integrated Meta pixel to their platform recently, now I can install my big cell to my paid membership and
use that big cell here. I select here now, for example, this old Bigel but I
will install new big to my bad community and then just select
conversion event purchase. Currently, school
metopiel integration will work on three events, and these events are page few complete registration
and purchase. As you can see here
on the school page, you can use complete
registration. If you traffic straight to
your free school community, and then you can use
purchase when you drive traffic to your bad
school community. You can also use
page view to target those people who have
visited your About page. For example, if you use
school for your business, you can make custom
audience inside Facebook for those people who have
viewed your About page and then retarget them again for new ads and try to convince them to join
your paid community. Here you can also use
dynamic creatives on your retargeting ads, and I would definitely
try to make many more AP tests also here
inside your retargeting ads, and then you select
your start dates, and if you run this
only for example, one week when you use the
retargeting ads as a promotion, then you also select this date. Here in locations, you need
to select the location, but you can also
use here worldwide. And here we are in
the audience section. And if you have this switch
to original audience options, you should click this. And use original audience, and then you just select here your custom audience
that you want to target, and then you click
here at exclusions, for example, your buyers. I don't know how long
this will be available, but hopefully long because
this advantage plus audience would only give
audience suggestions for you. You can select here your
custom audience and also exclude your buyers But this advantaged plus
audience will try to find also more people
like your warm audience, and that can be a cout
and it could work. But on this way, there can be people that have
never heard from you. I don't know how
well this will work, but I only have used the
original audience options, and I will use it as
long as it's available. Nowadays, you need to add
beneficiary and payer here, and I think you need to
add this for all the ads, and you can use all the
placements down here. And then you just make here new ads for a
retargeting campaign, but just think about
the ad language and maybe the video ad language a little bit more
because now you can speak more directly to these people because they
already know you and you can, for example, ask on those ads that they get valuable information
on your free course, and if they want more, they can join your paid
course or community. But again, just test a
lot of these ads and keep few ABD running also inside the retargeting
age all the time. That's all on how to create
retargeting campaign. On the next lesson,
I will show you a different kind of
retargeting campaign, but it's more like a nurturing and brand
building campaign, but it will help you a lot to convert people for
your paid products. So see you on the next lesson.
20. Warm Audience Nurturing Campaign: Hi. In this lesson, I will show you how to make a warm audience
nurture campaign. This campaign objective is to build brand trust
and visibility, engage your warm audiences
with consistent content, and make your brand
as the top choice. The main point of this
campaign is to keep your brand and your name in
the minds of your customers. It takes more time to see
results from this campaign, but it will create a long term results that
are more sustainable. And we rotate ads with diverse content to
maintain high engagement, and this will prevent
audience fatigue because we offer them
varied experiences. Here is Facebook
campaign structure for this type of campaign, and for the campaign type,
we select awareness, and we make 12 sets
and one add per set and all the sets includes
all your warm audiences, and then you exclude buyers
from these warm audiences. And we set frequency
gaps on these sets. So for example, if
you use 12 sets, then you set your frequency gap for one impression
every six days. Basically, ten
Facebook will show one of these ads every six days, so it won't but so much
of your customer base. So they will see two
ads per day from you, but they are usually
different ads. This is why there
should be, for example, at least four or eight sets, and you should aim at
least 12, maybe more. There could be 40 adsets and then you just set
this frequency gap, for example, every 20 days. You only use maybe
one or $2 per dt, and these set don't need to
be scaled if you don't want, but just start with $1 sets. It will work very well. You should try to make
four types of ads. So make testimonial adds and you can make product
or service demonstrations, and you should include
call to action ads. So these are similar
ads that you would use on the retargeting
campaigns on the last lesson. On these ads, just make a lot
of educational content ads, and you can reuse your best performing post from your social media
feeds on these ads, and you can make as many of
these types of ads, you can. But for example, I would
concentrate more to make these educational
content ads and then call to action ads. But for example, if
you have 12 add sts, you could make ten
educational content ads and only two call to action ads. Keep in that mind. But if you can make all of
these four types of ads, you should try to make
them pretty evenly. But it really doesn't
matter so much. And here is our current
life awareness campaign from the asset level. As you can see, we have
here many asets these ads are basically product
demonstration ads and also called the action adds, and our budget is only
$1 per day per sets. As you can see here, these ads are still making
a little bit profit. But the main point of these
ads isn't even to make profit because these are more to keep your brand in
your customer's minds. But let's now go to my demo ad account and I will show how to
create this campaign. Just click here, create, and then we choose this awareness option
and click Continue. I just named this
date and awareness, and here we don't select this
advantaged campaign budget. Now we can go to the aset level. I call this asett
model one, Next, we select this performance goal just maximize reach of ads, but we click here more, and here we set
this frequency gap. I just changed this to six because I'm going
to make those 12 adds, and we don't use this
dynamic creatives here. And now I just set
daily budget to one zero and you can just set up the
start date for example, in the middle of the night. It really doesn't matter. Again, in the audience section, you would select for
example worldwide, if you have customers from many countries and then switch
to this original audience, and then you would adhere all the custom audiences and
then exclude your buyers. Of course, here, remember to change this location
to the worldwide. And here we also add this
beneficiary and payer. Only in this campaign type, we change the
placement settings. Just click here, edit, and we use manual placements. And here we uncheck audience network and
also stories and reals, instream ad search results. So we only want these ads to show up on Facebook
and Instagram feeds. Also, remember to
click here Inside the feeds and remove this
Facebook marketplace, video feeds, Instagram
Explore and home. Only leave this Instagram
feed and Facebook feed. And you can nowadays, potentially also add Instagram stories
and maybe Instagram reels on these
placements because Instagram is gaining a lot
of popularity nowadays. So these could also work. But the main idea behind this is when we want to
show these ads, we only want them to
show on basically on the best places inside
Facebook and Instagram. And because these ads only
show up on our warm audiences, And that's all about targeting. So when you have made
this first set ready, so you have selected
your warm audiences, excluded your buyers, and also selected the
right placements, then you can come here
on the aset level. Select this testimonial
at, click here duplicate. Because I want to make
12 sets together, I duplicate this
11 times and you need to check this beneficiary
before you can duplicate. So I just select my company
and click Duplicate. Now you have all your asetsRady you just name this
again, for example, I name this
testimonial two and I name this testimonial
three and for example, this could be call to
action one and so on. Then you just make correct ads
inside of these each a st. So you can basically use only this campaign set
up for your retargeting, if you want the easiest way
to run retargeting ads, but I highly recommend
you at least to test that normal retargeting
campaign that I showed you in the last lesson because it's very effective. And of course, the best
case you make both of these campaigns and you should also keep an eye
on these campaigns. For example, this
awareness campaign type will take a long time
when you see any kind of real results or can make any decisions about should
you turn off ad or not? Because we are running
these very low budgets. But this is very good way to keep your brand on the
minds of your customers. And I think I covered all what you need to know about
this awareness campaigns. So see you in the next lessons.
Samuli Jeskanen
