Facebook Ads MasterClass - All Campaign Creations & Features

1. Introduction Video: Hi. Welcome to my course, Facebook Marketing and Facebook ads Masterclass, all features and benefits. My name is Canmoy Komadas. Just to give you a background about myself, I am a ex Google employee with 15 years of experience into PPC advertising. I have been teaching PPC advertising for more than nine years now, and I teach to a lot of young professionals, PPC experts, and entrepreneurs who want to get into this field to enhance their skills. I wanted to take this opportunity to let you know what we're going to cover in this course. We're going to start looking at first the Facebook marketing basics. How to set up a Facebook business page, how to optimize the page to get likes and followers. And then we'll get into the Facebook ads basics, understanding the various ads policies, setting up a ad campaign, and then looking at different types of audience targeting, detailed targeting, which we have here. I will also show you how we do AB testing of ads, and then how to set up the Facebook pixel as well. I will take you through the custom audiences, the business manager, which we can use out here, and then we'll see different types of campaigns creation, like video ad campaign or a lead gen campaign. By the end of it, we will also look at how we can use AI with MTA ads. I hope by the end of this course, you understand how Facebook marketing works and how you can use MTA ads in growing your business and for your clients. So thank you so much again for getting into this course, and I look forward to see you in the class. T. 2. Why to Use Facebook To Market Your Business: Hi, guys. Welcome to this session. In today's session, we wanted to discuss why we should be using Facebook to market our businesses. So there are various reasons because of which Facebook can be really useful for our business to promote our business and to generate traffic and revenue for our businesses. So let's have a look at this. So the first and the most important reason you can think of is that Facebook has 2.95 billion active users on their platform. So these many active users come to Facebook on a regular basis and to do social networking, and that is why it's a huge platform with a huge amount of audiences which we can reach out to. So with the help of Facebook platform, if you can market, you have a huge reach of people. You can showcase your products too and you can try to do branding, traffic generation, website visits generation. All of that becomes really possible. That is one of the major reasons why businesses should consider doing Facebook marketing. Also, if you see on the Internet as well, the biggest social network right now still is Facebook, followed by YouTube, Whatsapp, Instagram. So Facebook leads as the biggest social network across the world, wherein people come on a regular basis. So a very strong reason for all businesses to consider Facebook as a strong medium of marketing when they're looking at growing their online businesses. Another big reason which you can think of is on Facebook on an average person's profile would have 200 friends. So in this case, what happens is a lot of people are connected to each other. So in this case, there are very high chances of products or posts to get viral very soon. Since it's a social network where profiles of people are linked to other people's profile throughout the network, so Vialty becomes far more easier because of this kind of a structure. It is difficult to have this kind. It can be difficult to do the same kind of ty on other platforms like YouTube and stuff. Another strong reason why we should be doing this because if you're able to post your products and services on a regular basis on Facebook pages, on your Facebook business page, then there are higher chances of it reaching millions of people across the globe and creating a lot of exposure and branding for our business. Another major reason which you can consider with Facebook is, over here, you will find real profiles created by people. So as you can see, when Facebook started off as a business as a social network, their primary objectives where as you can see, they started off as the Facebook, which was used for searching people at your school, find out who are in your classes, looking up your friends, friends, and seeing a visualization of a social network. So that's the main foundation of this particular platform. And to build this, and that is how it has built out to be now, wherein people when they create their profile, these are real profiles created by people and so that they can connect with their family friends as well across the globe. And that is why it's a complete network of real profiles created out there, which you can now market with your products. So now if you connect this with your Facebook advertising, you are able to reach out to real people across the globe and sell your products and services. So no other platform like this, like for example, Twitter or Snap chat would have similar kind of we can say the authenticity of the profiles is not that great in comparison to Facebook. Also, over the period of time, Facebook has become like a monopoly because it has acquired a lot of companies over the period of time, like Instagram, WhatsApp, Facebook messenger. As we saw, they are all on the top social networks, which we have in the world now, and they're all Facebook property, and now they all lead up to MTA, where these are all going to be products of MTA specifically. And Facebook is turning out to be a social network monoply. So a very strong medium through which every business can be advertised, marketed, and we can try to sell our products and services. So very strong reason for us to also consider Facebook for this particular reason. And now, apart from this, we also have the Facebook ads platform, which they have built out, which is very extensively used. It's a very strong marketing product which they have built, with the help of which you can use it for different marketing objectives, which can be traffic generation, brand awareness, online sales, lead generation, okay, engagement purposes. Also, we can use this platform, and we can reach out to real people on the social network, and we can showcase our products and services to them. So also, this particular ad platform turns out to be a big boost for any kind of business to generate a lot of initial traffic, branding, and then eventually having a lot of conversion, sales, leads generation happening in the business. And the reason people should be also considering Meta or Facebook specifically is over the period of time, what we have seen is that the revenue of Meta or the Meta platforms have grown tremendously. As you can see, from 2009 till 2022, the revenue is continuously growing, which gives us an idea that people have a faith and belief in that that this platform really works for their business, and they're able to generate a significant amount of revenue out of this by using this platform for marketing their products and services. So Looking at the current situation, it is an absolute requirement for every online business to strongly consider Facebook marketing and use it as a big tool for bringing in new customers, new users to their platform, and selling them their products and services. I hope this makes sense, and now you understand the use case and the importance of Facebook marketing. Thank you so much, guys for listening into this session today, and I will see you in the next video. 3. How to Create A Facebook Page: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a Facebook business page from our Facebook account. So once we log in to our Facebook account, guys, from here, we can build out a new Facebook page by going to the top right corner, the nine dots, which we see here. Here we can create a new page guys. So now we can start providing all the details regarding our business on this specific page. So starting off with a page name, which is required, so we can give it a name, let's say in this particular manner. And then you can talk about the category, the segment in which you deal with your business is related to. So you can mention categories over here. So you can give three categories relevant to your business. So I'm just providing in my case. And then we can give a bio about what the business is all about, what are you trying to offer to your customers. In this particular manner, we can mention a bio and explanation about what the business is all about. Now with this, we can go ahead and create the page very easily. And then Facebook will ask you a few more other information which we can provide as well, like the website name, location, hours of work. These all also you can provide as well if you want to right now, or you can do it later as well and we'll fill up the complete information out here. So once you provide all this information, then we can go back to the page. So this is becoming our page guys, which we have created now, as you can see. And now we can also add a logo to our business. So we here specifically, you can add your business logo specifically. So we can upload a photo from here. In this particular manner. So now we have updated our profile photo as well to our page. So this is our page which we have created at this moment, which we are using. And now we can fill up all the information on the page. Specifically, we can provide a cover photo. We can provide all the other information regarding our business as well so that people become more aware about what the business is, how they can reach out to us, all that information you can provide in the above section. I hope this makes sense, and now you understand how to build a Facebook page for your business on the platform. Thank you so much, guys for listening into this session today, and I will see you in the next video. 4. How to Create A Facebook Profile Image: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a Facebook profile image for our page, which we have created in the previous video. So as you see, when we go to any brands particular page on Facebook, we get to see their profile image as well out here, which is critically important. So we need to have a very strong image which showcases our brands values, and that really has an impact on our customers. So as you can see, this is a Nike page where they put in their profile image over here. Similarly, if you look at other brands like Mercedes, they have built out their own image in this particular manner. Also, if you look at, let's say Rolex, they have their brand image showing up on the page in this particular way. So it's very important that we first figure out that what kind of image would we like to create for our brand logo for our brand, and then we can put that on our Facebook page. So let's have a look at this guys, how we can create this. In order to create such kind of a profile image, we can use Canva. Canva is specifically a tool or a platform through which we can build out various images very easily. It has a very simple interface on which we can build out such images free of cost. They also have a paid version which we can use if you want some advanced features, which we would like to use. So here for our work, we can use the free version, and very easily, we can build out a logo or a profile image for our Facebook page. So let's have a look at this guys. In order to do this, we can create a new design And specifically, we are looking for a specific resolution for our profile image, so which we can keep as 540 by 540. So this could be the design size on which we would like to go ahead and create our Facebook page. So here, what we do is, we first would like to have a background for our business. So I'm going to put a background to my particular brand, which we are trying to create out here. So let's say I'm using this particular background. And now I will put in the initials of my business out here to showcase the brand. So this way, I can put in the name of my brand out here. And also, I can choose the specific logo, and then I can go ahead and choose the color as well of it. Let's say I want to do it in white. And then I can center align it as well as per my requirement. So this can be a logo which I would like to use for my specific brand in this particular manner. I can build it out on Canva. Once you have this in place, you can go ahead and download this and now you would be able to upload this on your page. So let's have a look at that guys. So going back to our page, which we had created previously, we can go ahead and upload the profile image over here now, and we can select the image. So we can see this is how it will come up, and now we can upload this on our Facebook page, which we have created. So this way, we get a profile image for our brand, which we have now built out, and we can use this to promote our business going forward to our customers. I hope this makes sense and you understand the complete process and the importance of having the right profile image for your brand for your business on the Facebook page guys. Thank you so much, guys for listening into this session today, and I'll see you in the next video. 5. How to Design A Facebook Cover Image: Hi, guys. Welcome to this session. In this session, we're going to see how we can design a Facebook cover image for our page which we created in the previous video. Like, remember the last video which we saw, we went ahead and created this Facebook page, and we give the profile image over here. So now what we want to do is we want to provide a cover photo over here, Aspera brand specifically. Thinking about a brand image and the color combinations you want, you can go ahead and build out a cover photo for your Facebook cover Facebook page as well. For doing this, we can easily use Canva over here, which will help us to create this very easily. So on Canva, you can put in the dimensions of your Facebook cover page and you can build it out. So you can do it by clicking on Create a Design guys, and we can do a custom size. So the Facebook cover page is usually 820 by 312 pixel, which we can create a image of. This is going to the page guys on which we are going to build out the Facebook cover page. We'll start uploading an image on this. We can go to photos and let's say, we want to do for online courses. I'm selecting one image in this particular manner. And we can put it out here. Now we have added the image. Now what we can do is we can add some text to this as well. In this particular way. You can give the message which you want to provide on the photo specifically on the cover photo and then use that. Which clearly defines what is your business and what you are trying to project to your customers. What exactly are you offering on your business website? That should be clearly mentioned on your Facebook cover page. Like this guys, we can build this out, and once this is created, you can download this particular fy. And now you can go back to your page where you can add the cover photo by uploading it. Now you can see we have uploaded the cover photo over here and we can save the changes. In this simple manner, guys, we are able to create our specific Facebook cover page for our business, and then we can use it for generating awareness traffic to our website as well. I hope this makes sense, and now you understand the complete process, how we can create the Facebook cover page. Thank you so, guys for listening into this session today, and I will see you in the next video. S. 6. How to Update Your Pages Info And Preferences: Hi, guys. Welcome to this session. In this session, we're going to see how we can fill up all the information regarding our business on our Facebook page. So once you go to the page guys, you can go to the first section itself where Facebook ask you to provide all the information, like we can write a post or we can link our whatsapp account, adding a action button, if need be. So if you go to Smoo, you will find all the information which you can provide regarding your business. So starting off with a couple of things like linking your Whatsp account. If you want to link your Whatsapp, you can do that, or else you can just say this doesn't apply to my page. And same way you can link your website here, so I'm just going to give my website URL. In this particular manner. Apart from that, we can also provide other information like e mail address, if need be. We can provide that. Also, if required other social links, which we have, which we can provide as well as per our business. If you want to provide your location information, you can provide your address as well over here along with your service area and your business phone number. All this information can be provided out. You can also provide your price range if there are products which you're selling on your website, and you want to give information about that, then you can add your prices as well in this specific way given out here. You can see if you're a service based businesses, then you can mention what kind of services you are giving, and you can mention that. For example, I can give online classes over here as one of my services. And I can say that. So this way, what is happening is you're providing more information regarding your business to your customers who will come to your Facebook page, and they get to see all this information. And now they can click on your website URL and land on your website. They can see your services, and they can ask for it clearly on the page. I hope this makes sense. Now you understand how we can fill up the specific Facebook page information in this particular manner, and you can show it to your customers. Thank you so much, guys for listening into this session today, and I will see you in the next video. 7. How to Post About On Your Facebook Page: Hi, rights. Welcome to this session. In this session, we're going to see what kind of information should we be posting on our Facebook page. So when after we build out the page for our business, we have to look at the type of content which we can post on this. So the most relevant information, the first one which you can think of posting on your Facebook page, can be your products and services. So whatever products and services which you are trying to sell on your website, on your business website, you can post about that and you can talk about that in your Facebook page as well. So you can go ahead and make a an article about it or you can paste the particular product page of your website on the Facebook page to drive traffic to your website. So for example, in our case, that we had seen the Facebook page, which we had created was primarily for selling online purses. So what I can do is we can go to our website. Pick a particular online course which we would like to paste on the Facebook page. That we can do. For example, this is my specific website on which I'm selling a Google Ads course, so I can go ahead and take the URL of this and put it on our Facebook page. But before we do all of this, the first thing which you should be doing is you should remove all these postings, which we have done to make the Facebook page. The reason being these are not going to add value to the page specifically, so you might as well go ahead and hide such post from the page. For doing so, we can click on the three dots. Over here, and we can go ahead and hide the page in this particular manner. As you can see. What we are doing is, we are primarily hiding the pages which are not going to add any value specifically and move it out completely in this particular manner. So now that we have hidden all the pages, now we can start posting the pages like a product and service page on our Facebook page. Now what we are going to do is we will take the landing page of our pos and we can post it over here. In this particular manner. Now we can talk about the course as well, rather than providing the URL, we can just talk about the course over here. In this particular manner, we can write about it. And then we can post it. This becomes one of the type of content, which we can post on our page, which showcases our business, specifically, which we are trying to advertise over here. Okay? So this is one thing which we can do. Apart from this, the other thing can be blogs. So we can figure out what blogs can be there relevant to our business. We can search for it on Google and find out which are the best blogs written about our content about our product and services, which also can be pasted on the Facebook page, or else, if you have written your own blogs on your website, that can also go up on your Facebook page to drive traffic to your website. People can read the blogs, which have written, which showcases your understanding of your business, your product and services, and based on which, they would possibly like to check out your website and come to your website and do business with you. So for decent blogs, what we can do is in my case, since we are selling online courses. I'm looking at blogs like Search engine Land, wherein I can find out blogs related to, let's say, I want to post about Google Ads again, so I can go to PPC and let's say we're going to what is PPC. Here, we can go ahead and check out some particular, articles or blogs related to Google Ads specifically. Like in this case, we can use this particular article. And this we can now post on our Facebook page. Again, what we can do out here is we can go ah and post on our page specifically. So here you can post the article, and now you can talk about what the article talks about, okay in this particular manner. And you can post it on your page. So this can be another source of content or type of content, which you should be considering posting on your Facebook page, which can tell the customers about what kind of business you are into, what are you trying to serve as a service to them, and they can read this content and possibly like your content, and would like to check out your website. So this can be another. Another very good resource for blogs, which, in my case, I can consider is Google Ads blog as well, where a lot of articles are written about Google Ads, so I can pick some articles from here as well. So in this particular manner. Age we can post out here. As you can see. This is how we are going to provide all the content on our Facebook page, which talks about our business and what we are trying to sell out here. The third type of content which you can consider again is going to be your competitor websites. So you can check out your Facebook pages and see what type of content are they posting and the competitors who have a lot of likes and followers. Those pages you can take some ideas from. And from there you can build out some content which you can post on your Facebook page. In my case, since I'm selling online purses. So for me, competitors can be UDM Skillshare. So I can check out their Facebook page and see what kind of information are they posting on their pages. So for example, this is the UDM page, which has 7.1 million likes and 7.8 million followers. So here I can check out. So they're posting purses related to some UDM instructors. So that is what they're posting over here. Again, there is some new instructor challenge going on, which is what they're giving information about out here. And then there are some brand new courses which are getting added to their website. So they are trying to promote those courses as well. So majorly, what we see is they're trying to promote different types of instructors, new courses, challenges, activities, which they're doing on their website. So that is on UDM. Similarly, if you go to Skillshare, which is another platform for online posters, here again, they're putting in certain videos related to skill share, specifically of instructors talking about their content. And then again, they are trying to give some idea about instructors content, what they're selling even 111 sessions, which Skillshare has started doing, which also is what they're promoting on their Facebook page. So primarily, what they're doing here is they are, these are like testimonials, or you can say, these are the intros of instructors, videos, which they have created, which they're posting on their Facebook page to talk more about what type of content is available on Skillshare to consume. So now that we understand how our competitors, Facebook pages are using their Facebook page and delivering content. Now we can look in that particular manner and start uploading content similar to that. So in my case, I can look at courses related to different types of new courses, which I'm coming up with, any activities, which I do, which I can post on the Facebook page. And if I have any new instructors coming in, maybe they can talk about their courses in my Facebook in my Facebook page as well. So that can be the third type of content, guys, which we can upload on the page and promote our business. So this is going to be the way by which we are able to post different types of relevant content regarding our business on our Facebook page to get some likes and followers, and then attracting customers to our website, driving traffic to our website so that they can check out our website and do business with us. I hope this makes sense, and now you understand what type of content should be posted on our Facebook pages. Thank you so much guys for listening into this session today, and I will see you in the next view. 8. How to Promote Your Page And Get Likes & Engagement: Hi, guys. Welcome to this session. In this session, we're going to talk about how we can go ahead and promote our page and get likes and engagement on them. So there are different strategies which you can apply in order to get more likes and engagement on your Facebook page. So we're going to look at all those strategies right now. So the first thing which you can do, which is very effective is going to be making your Facebook page like by your family and friends, who are connected on Facebook with. So you can easily send out a request to all your friends and family on Facebook to ask them to like your pages, and that would get you the initial likes on the page. So let's see this. So once you are on your Facebook page specifically, you can go to the three dots on the right hand side, wherein you can invite friends. So here you will find all the friends which you have on your Facebook page specifically, whom you can invite from here, and send them an invitation. If you want, you can select all the friends across your Facebook network, which you have, and you can send them the invite as well and get some initial likes and engagement with that. So this would be a really good strategies to start off with, wherein you can get some likes and engagement. The other piece which you can do as well with Facebook is wherein you can go ahead and provide your Facebook page link, on your personal Facebook account. So on your Facebook account, where you have your profile, you can make some changes to your work information, and that is where you can provide your Facebook page link. So what we can do is we can take the link of our Facebook page, and we can go to our profile. Now, on our profile, we can go to the about page where we can go to work and education and fill up the workplace details. So starting with the page itself, so you can give the information about your company. In this particular manner. You can go ahead and tell the position, you can tell about the city as well where you're working from. And then in the description, you can provide your Facebook page link in this particular way. You can also go ahead and leave the time period as I currently work here, and you can give the year as well in this particular manner. If you want, you can make it public, or for now, I'm just keeping it's only me so that we can show it in this particular way, and you can save it. So once you save this, it will come on your page over here specifically and show that we are working on this particular one in this particular way. It will show up on our Facebook profile. So this will again, go to all our connections on Facebook, who would be able to see this, and they can click on this link specifically, which we have provided, and this will take them to our Facebook page, and possibly we can get some additional Lights and engagement. So this can be a really good another strategy, which we can use over here. The third thing which you can do here is also that you can post about your Facebook page on your Facebook feels. So when you're on your Facebook profile and you post different information. So now here you can post about your Facebook page again. So wherein you can ask people to check out your Facebook page and possibly hit on the Light button and follow your page. So that also you can do, so you can just copy the Facebook page first of all, and then you can go back to your page specifically. And now you can post about it. I'm just keeping it only me for now, and here we can talk about guys like this we can write about it specifically. In this way, you can write this and you can post to your Facebook page out here and then put it on your personal profile. This way, again, this is going to go out to all the connections on Facebook, and they would be able to see your page as well. They can click on it, go to your Facebook page. Understand your business, what you're trying to promote over there, and that can get us more likes and engagement. This can be another very effective way by which we can get these likes and engagement. The other thing which you can do apart from this is, you can also add your Facebook page link in your e mail signature. Since we are sending out a lot of e mails in this current world, a huge amount of e mails which goes out and comes in to us. So adding them to our e mail signature as well would be a really good strategy. If you look at the previous historical data of e mails sent on a per day basis, that has grown significantly in the last ten years or, as you can see, over here, from 2017 till 2026, it is continuously growing right now, and a huge amount of e mails are being sent and received. So this can be a really good way by which you can add your Facebook page link as under your e mail signature. Now whenever you're sending out e mails to anybody work related or personal, they would be able to see your Facebook page and possibly click on it and come to your page and understand your business and like it. So very good strategy as well, because this is going to be remaining constant throughout our working life and beyond that as well, wherein we would be sending out e mails to friends, family, colleagues, all across the world, and they would be able to get to know about our business through our Facebook page. So to do this, you can go to your Gmail account, and you can go to your nine dots on the top right corner where you can go to. Specifically, we're going to go to settings and we'll look at all the settings where we're going to go to the signature section. So here, if you go to the signature part, here right now, I've just mentioned my business over here specifically, and what we are online posters platform. And just under this, we can go ahead and provide our Facebook page link. So we can copy the Facebook page link from here and we can paste it over here, and we can name it like that. Now, this will show up as under our e mail signature. And after doing this, you can save the changes. So now every e mail which you're going to send out, will go out with this particular Facebook page link in your e mail signature. So this is also which you can certainly use to get some additional clicks and engagement. Another strategy, which we can simply use out here is we can invite all our g mail contacts. We can take out all the g mail contacts which we have, and we can send them an invitation wherein we ask them to like our Facebook page, check out our page. Now, in this case, it would be a much better option that we person, personalize this particular messaging, wherein we explain what is our business, and then we offer it in a very humble manner that, to check out our page and see if that resonates with them, and then possibly if they want, they can like it. Other than sending out just a one liner e mail, asking them to like the page might not be a very effective strategy. So you can download the G mail contacts, and you can do this as well. So let's have a look at this. For downloading the G mail contacts, we can click on the nine dots. And here you can see contacts, which we can come to where you can go to there are different ways you can do it. You can check out all these contacts which we have over here, you can select them, that is one way or else, you can go through the whole list. Okay. If you go to specifically other contacts, you will be able to see their e mail addresses out here. That is one way you can select the ones whom you think are more relevant, and you can select them specifically, and you can send out the invite. That is one way. The other thing which you can do is you can also go to the frequent contacts, people you have been writing to on a frequently basis. So those people can be contacted more because they possibly would be more relevant to your business currently. So you can select them as well in this particular way, okay? And now if you click on the dropdown over here, that will allow you to select all of them out here, and now you can go ahead and download, export the data. So here you will be able to export the complete data in a Google CSV format or other formats which you are comfortable with. You download the data, and now you personalize the e mail. You create a personalized e mail for them and send out the e mail in write, asking them to check out your page, understand your content, your business, your services. If they are interested, they can certainly go ahead and like it and tell them about that what they will be receiving and getting a lot of valuable content coming up on the page to really help them in the future. This way as well, we can reach out to a lot of other users who would be interested in our business and who would be more welcoming to like our Facebook page. This can also be one of the strategies which you can apply. And the last one which you can use here is going to be contacting our Linked in contacts, connections which we have on LinkedIn. Okay. Then also, we can reach out to ask them to li our Facebook page. This would be really useful because Linked in contacts are all going to be professional contacts, connections which we have made, and that will that will be much more relevant to our Facebook page because that's also related to our business, our products and services, which we are trying to advertise out there and promote over there. So to do this, we can go to our LinkedIn page, and we can go to our profile on the top right corner. And here we can go to settings and privacy. In settings and privacy, if you go to data privacy specifically, we can go to how Link Linden uses your data, and the second option, get a copy of your data is where we have to go. Now here, you can export the data, you can download CPC. It will download your connections, verifications, contacts, account, history information, which you can request an archive. Okay? So when you click on request archive, the data will get downloaded within 24 hours. And then you can get the contact details from here. And we do the same thing which we did with e mail contacts. We send a personalized e mail to all of them, telling them about our Facebook page, what content it is about, what business we are trying to promote. And if they're interested, they can certainly go ahead and like the page, and they would be getting a lot of similar content in the future. So these are going to be different types of strategies, guys, which we can absolutely use in a very effective manner to start generating a lot of likes and engagement for our Facebook page. I hope this makes sense, and now you understand what all can we do to start off with, to build a lot of followers and likes for our page. Thank you so much, guys for listening into this session today, and I will see you in the next video. 9. What is The Difference Between Likes and Followers: Hi, guys. Welcome to this session. In this session, we're going to talk about how we can go ahead and promote our page and get likes and engagement on them. So there are different strategies which you can apply in order to get more likes and engagement on your Facebook page. So we're going to look at all those strategies right now. So the first thing which you can do, which is very effective is going to be making your Facebook page like by your family and friends, who are connected on Facebook with. So you can easily send out a request to all your friends and family on Facebook to ask them to like your pages, and that would get you the initial likes on the page. So let's see this. So once you are on your Facebook page specifically, you can go to the three dots on the right hand side, wherein you can invite friends. So here you will find all the friends which you have on your Facebook page specifically, whom you can invite from here, and send them an invitation. If you want, you can select all the friends across your Facebook network, which you have, and you can send them the invite as well and get some initial likes and engagement with that. So this would be a really good strategies to start off with, wherein you can get some likes and engagement. The other piece which you can do as well with Facebook is wherein you can go ahead and provide your Facebook page link, on your personal Facebook account. So on your Facebook account, where you have your profile, you can make some changes to your work information, and that is where you can provide your Facebook page link. So what we can do is we can take the link of our Facebook page, and we can go to our profile. Now, on our profile, we can go to the about page where we can go to work and education and fill up the workplace details. So starting with the page itself, so you can give the information about your company. In this particular manner. You can go ahead and tell the position, you can tell about the city as well where you're working from. And then in the description, you can provide your Facebook page link in this particular way. You can also go ahead and leave the time period as I currently work here, and you can give the year as well in this particular manner. If you want, you can make it public, or for now, I'm just keeping it's only me so that we can show it in this particular way, and you can save it. So once you save this, it will come on your page over here specifically and show that we are working on this particular one in this particular way. It will show up on our Facebook profile. So this will again, go to all our connections on Facebook, who would be able to see this, and they can click on this link specifically, which we have provided, and this will take them to our Facebook page, and possibly we can get some additional Lights and engagement. So this can be a really good another strategy, which we can use over here. The third thing which you can do here is also that you can post about your Facebook page on your Facebook feels. So when you're on your Facebook profile and you post different information. So now here you can post about your Facebook page again. So wherein you can ask people to check out your Facebook page and possibly hit on the Light button and follow your page. So that also you can do, so you can just copy the Facebook page first of all, and then you can go back to your page specifically. And now you can post about it. I'm just keeping it only me for now, and here we can talk about guys like this we can write about it specifically. In this way, you can write this and you can post to your Facebook page out here and then put it on your personal profile. This way, again, this is going to go out to all the connections on Facebook, and they would be able to see your page as well. They can click on it, go to your Facebook page. Understand your business, what you're trying to promote over there, and that can get us more likes and engagement. This can be another very effective way by which we can get these likes and engagement. The other thing which you can do apart from this is, you can also add your Facebook page link in your e mail signature. Since we are sending out a lot of e mails in this current world, a huge amount of e mails which goes out and comes in to us. So adding them to our e mail signature as well would be a really good strategy. If you look at the previous historical data of e mails sent on a per day basis, that has grown significantly in the last ten years or, as you can see, over here, from 2017 till 2026, it is continuously growing right now, and a huge amount of e mails are being sent and received. So this can be a really good way by which you can add your Facebook page link as under your e mail signature. Now whenever you're sending out e mails to anybody work related or personal, they would be able to see your Facebook page and possibly click on it and come to your page and understand your business and like it. So very good strategy as well, because this is going to be remaining constant throughout our working life and beyond that as well, wherein we would be sending out e mails to friends, family, colleagues, all across the world, and they would be able to get to know about our business through our Facebook page. So to do this, you can go to your Gmail account, and you can go to your nine dots on the top right corner where you can go to. Specifically, we're going to go to settings and we'll look at all the settings where we're going to go to the signature section. So here, if you go to the signature part, here right now, I've just mentioned my business over here specifically, and what we are online posters platform. And just under this, we can go ahead and provide our Facebook page link. So we can copy the Facebook page link from here and we can paste it over here, and we can name it like that. Now, this will show up as under our e mail signature. And after doing this, you can save the changes. So now every e mail which you're going to send out, will go out with this particular Facebook page link in your e mail signature. So this is also which you can certainly use to get some additional clicks and engagement. Another strategy, which we can simply use out here is we can invite all our g mail contacts. We can take out all the g mail contacts which we have, and we can send them an invitation wherein we ask them to like our Facebook page, check out our page. Now, in this case, it would be a much better option that we person, personalize this particular messaging, wherein we explain what is our business, and then we offer it in a very humble manner that, to check out our page and see if that resonates with them, and then possibly if they want, they can like it. Other than sending out just a one liner e mail, asking them to like the page might not be a very effective strategy. So you can download the G mail contacts, and you can do this as well. So let's have a look at this. For downloading the G mail contacts, we can click on the nine dots. And here you can see contacts, which we can come to where you can go to there are different ways you can do it. You can check out all these contacts which we have over here, you can select them, that is one way or else, you can go through the whole list. Okay. If you go to specifically other contacts, you will be able to see their e mail addresses out here. That is one way you can select the ones whom you think are more relevant, and you can select them specifically, and you can send out the invite. That is one way. The other thing which you can do is you can also go to the frequent contacts, people you have been writing to on a frequently basis. So those people can be contacted more because they possibly would be more relevant to your business currently. So you can select them as well in this particular way, okay? And now if you click on the dropdown over here, that will allow you to select all of them out here, and now you can go ahead and download, export the data. So here you will be able to export the complete data in a Google CSV format or other formats which you are comfortable with. You download the data, and now you personalize the e mail. You create a personalized e mail for them and send out the e mail in write, asking them to check out your page, understand your content, your business, your services. If they are interested, they can certainly go ahead and like it and tell them about that what they will be receiving and getting a lot of valuable content coming up on the page to really help them in the future. This way as well, we can reach out to a lot of other users who would be interested in our business and who would be more welcoming to like our Facebook page. This can also be one of the strategies which you can apply. And the last one which you can use here is going to be contacting our Linked in contacts, connections which we have on LinkedIn. Okay. Then also, we can reach out to ask them to li our Facebook page. This would be really useful because Linked in contacts are all going to be professional contacts, connections which we have made, and that will that will be much more relevant to our Facebook page because that's also related to our business, our products and services, which we are trying to advertise out there and promote over there. So to do this, we can go to our LinkedIn page, and we can go to our profile on the top right corner. And here we can go to settings and privacy. In settings and privacy, if you go to data privacy specifically, we can go to how Link Linden uses your data, and the second option, get a copy of your data is where we have to go. Now here, you can export the data, you can download CPC. It will download your connections, verifications, contacts, account, history information, which you can request an archive. Okay? So when you click on request archive, the data will get downloaded within 24 hours. And then you can get the contact details from here. And we do the same thing which we did with e mail contacts. We send a personalized e mail to all of them, telling them about our Facebook page, what content it is about, what business we are trying to promote. And if they're interested, they can certainly go ahead and like the page, and they would be getting a lot of similar content in the future. So these are going to be different types of strategies, guys, which we can absolutely use in a very effective manner to start generating a lot of likes and engagement for our Facebook page. I hope this makes sense, and now you understand what all can we do to start off with, to build a lot of followers and likes for our page. Thank you so much, guys for listening into this session today, and I will see you in the next video. 10. Facebook Ads Basics: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads basics, which we're going to cover going forward. So going forward, we're going to look at multiple things regarding Facebook ads. So we're going to start off looking at how powerful Facebook ads is, and what all can you do with it to grow your business and to generate more traffic sales leads for your businesses. So we're going to look at that first. And then we'll get to to understanding the Facebook ads system, how the ad system works, how the option works in this particular product. Which helps us to run our ads. Then we're going to look at how we can set up our Facebook ads account on the platform so that we can build out campaigns, we can create ads, and we can run them on the Facebook page. Also, I'm going to take you through the Facebook ad policies, which will help you understand what Facebook allows to advertise, what they don't allow, because it would be really useful for you to understand how Facebook safeguards users experience when they come on their platform. Lastly, we're going to also look at the Facebook ad structure, how the structure is going to be inside the platform. This is going to be a complete practical implementation where we'll see how we can build out a very effective Facebook ad structure inside the platform, and then we can create ads and run ads for our businesses. I hope this makes sense, and I will see you guys in the next video. 11. How Powerful Are Facebook Ads: Hi, guys. Welcome to this session. In this session, we want to talk about how powerful Facebook ads is and how it has helped millions of businesses across the globe to reach their business objectives. So Facebook ads have been used by millions of different types of companies across the globe to generate leads, branding, awareness, creation, and for generating sales, conversions as well and revenue for their businesses. So let's look at a lot of case studies which we can look at to understand how effective and powerful Facebook ads is and how different companies have leveraged. So you can go to facebook.com slash business slash Success, where you can get to see a lot of case studies related to different clients and businesses who have used Facebook ads to generate sales and lead generation and revenue for their company. So these are all different types of case studies created based on how different clients and businesses have used Facebook ads for their marketing objectives. So let's look at one of the clients, which is house price. House price is basically a retail business. They are specifically a real estate aggregator. And they used Facebook ads, which basically helped them to increase their leads by 20%, which was possible by using a lot of advantage plus catalog ads. So here, they were able to generate a better number of leads. So the main goal of this particular business was to look at finding more new house hunters, which they can find out, and they can show them their businesses, and they can get some leads out of it. So for which the company, the brand, they had set up a advantage plus shopping campaign, which they had done. But then along with that, they did an AB testing of using the combined advantage plus shopping campaigns with catalog ads. So, on one hand, they led the advantage plus shopping campaign to run as is, and simultaneously, they also ran another shopping campaign with catalog ads along with that. So you can see these type of ads which were built out, and then it was run specifically, and this led to higher conversion. So what they found out was what around 20% more leads were generated from these catalog ads which they ran as an AB testing. Also, it led to 17% lower cost per lead because of this as well. So they were spending lesser money now to generate those leads. So this turned out to be really successful and helpful for the brand when they used these features in Facebook ads. So the products which they used over here primarily was catalog ads, Crousal ads which they were using and the other collection of display ads and photo ads which they used here. Similarly, if you look at another client, which is TUI, UK and I. They're basically a holiday program, global holiday company, and they wanted to increase their brand awareness. So they also used a lot of Facebook ads for this, wherein they used Facebook and Instagram reels to increase brand awareness for their business. So the main objective, the goal was to increase brand awareness for their summer holiday promotions. Here, what they were doing, they were already running Facebook ads campaigns on Facebook and Instagram app currently. But in addition to that, they also went ahead and created mobile First ad creatives. They created a lot of full screen reels placements, which they did, as you can see over here. These kind of ads were created by them, which really were much more better because in this, we could show people who were having fun playing at the beach, swimming and stalking, which was shown over here. And in that, they gave a call to action a hook, which was like people could save up to 250 pounds on summer gateaways. So this specifically was added in the existing campaigns. They added reels specifically and ran it like an AB testing. And this turned out to be a successful thing because this led to 65% lower cost per incremental shift in campaign awareness. They were able to increase the campaign awareness by 3.7 point percent lift was there. Also, they saw a 10% lower cost per reach, which was happening now. So this worked out really well for this grant, wherein they used the reel Instagram Reels, Facebook reels to promote and generate more brand awareness. Another example, which we can see is Air France. As we know, they are an airline ticket booking business, where you can book tickets. So they were using Facebook ads already, wherein they were doing advantage plus shopping campaigns, which they had set up. And with this, they were able to see around 46% lower cost per website purchase, which helped with this shopping campaign. So Ideally, the main objective was to boost on online bookings. They wanted to increase the number of bookings they were getting on their website, for which they went ahead and they were successfully using advantage plus catalog ads, which they were doing. As you can see, these kind of ads were running, rather than having a manually set up targeting, which they had done, they did a separate one as well, wherein they were able to run ad, the usual ad was running. But in addition to that, they did an AB testing of using advantage plus shopping campaigns in this particular manner, which they created, and they ran it on Facebook and Instagram. And this was shown across multiple destinations. And because of which, what they saw is drop in the cost per website purchase, the CPA, it was a 46% lower cost per website purchase, which they saw. Also, simultaneously, they saw a 2.14 X increase in their conversion rates from these shopping campaigns. So this worked out to be very effectively and successfully for them as well, wherein they were able to generate more bookings at a cheaper cost. So as you can see now, these are all different case studies and different businesses who have leveraged Facebook ads into their business who advertise and generate branding conversions, leads, sales for themselves, and it has helped them to grow their business immensely. Hope this makes sense and now you understand the impact of Facebook ads across businesses around the world and how different companies are using it very effectively to grow their business and generate more revenue for their company. Thank you so much, guys for listening into this session today, and I will see you in the next video. 12. How Do Facebook Ads Work - The Auciton: Hi, guys. Welcome to this session. In this session, we're going to talk about how the Facebook ads option works. So the Meta Ad option specifically works based on the platform on which the ads are shown on different platforms like Facebook Instagram and Messenger. So the goal of the option is to show your ads to audiences who are more likely to be interested in it and click on it and come to your website. So this option continuously happens on the Facebook adds platform, and the whole idea is to it tries to help you get the most results possible, from your budget, which you're investing into the Facebook ads account. So here, if you look at the Facebook ads option, it is not like traditional option where the major factor, which is weightage is given to the amount of money which you're putting into this, the highest bid. Rather the Metas option system looks at multiple other factors like the right objective, the targeting, which is being done on it, the amount of budget which we're investing into this option, we also look at the duration and the kind of ad creative, which is being created out here. So we look at the ad objective. The main thing is our auction system we look at people in the audience who are most likely to interact with your ad. So in this, the Facebook ads option looks at what type of audiences would be more interested to interact or engage with our ad creative. The second option is budget, wherein when our ad enters the option, it is served up against other ads trying to reach the same audience. So here, what we try to do is we provide a competitive bid or a budget which we provide so that it gets to show the ad for a longer period, and we are able to target our ads in a much more effective manner. The other aspect of it, which we look at is the audience targeting. So Facebook provides us a lot of audience targeting, which we can do out here to customize our targeting to the most relevant audience who who have a much higher chances of doing business with us. So here in the Facebook ads platform, we are able to target people based on location, demographics, detailed targeting, languages. So we make use of these to engage with much more relevant audience. And because of this, there are higher chances of getting clicks, and then eventually conversion sales for our businesses. Then we also look at the ad creative specifically, in which we look at the highly visual ads, and we try to grab the attention of the user with the ads. The intention is that we are trying to create a much more compelling ad which has much more chances of winning the ad for us, performance for us, and we want people to click on these ads and come to our website. So when you look at the ad option specifically, the Facebook ads option is based on a concept of a total value which we calculate. The total value is a combination of three major factors, which is bidding, estimated action rates, and your ad quality. Bid is the amount of money which you're putting into this option to get the resired results. So that is the amount of money which an advertiser would be investing to win the option. Estimated action rates is the estimate of whether a particular person engages with our ad and converts for a particular action or not. That is what we are referring to as the estimated action rates. So we would warn that we have really high action rates in the ad option. And then the third is add quality, which is a measure of the quality of the ad based on the relevance of the ad, looking at the feedback from people who are viewing or who have seen the ad specifically, and looking at the quality attributes of the ad. Is what we are looking as the ad quality, which is also Facebook takes into consideration to calculate the total value. So when the ads which have the very high total value, they have the higher chances of winning this option. These are all going to be the factors, which Facebook looks at and takes into consideration to decide which ads will be shown on their system when the option happens on a regular basis. I hope this makes sense, and now you understand the Facebook ads option concept and how it works at the back end. Thank you so much, guys for listening into this session today, and I will see you in the next ready. 13. Facebook Ads Structure: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ad structure. So if you look at, once we go into the account of Facebook ads, we can build out this structure, which is in this particular format. So wherein we first create a campaign, which will have a specific objective. So you can build different types of campaigns based on objectives like sales, leads, website traffic, awareness creation. So we select the campaign objective, and now in the campaign, we create something we call as access. Accets, you can imagine is the level, where you're defining, all the audiences, interests, behavior, location, targeting, placements. All these things are being set over here. You can also set the budget and scheduling when you want to run the ads. All these things are happening out here. And now inside the ad ad sets, you're going to create your ads. So these are going to be your ad creatives, which you are going to run on the Facebook adds account. So this is how a pyramid can structure which we're building out inside the account. Now, there are a lot of customizations which we can do here inside the Facebook ads account. So we can do a lot of AB testing between the ads. So let's say you want to test out a different ad. You can change the ad creative and try a new ad and see whether it performs better than the original one. Those ways, you can certainly do a lot of AB testing with ads. Plus, you can also go ahead. Maybe let's say your ads are absolutely fine, which you want to run with. However, you want to make changes to the ad sets, the audience targeting, behavior targeting, detailed targeting options which you get over here. You want to make some changes to that and make changes to the audiences and see whether that works out better than the original set. That way also, you can go ahead and change the assets, audience targeting there, and then run your ads and do every testing at that level also. This way, there's a lot of customization and changes experiments, which we can do as well inside the Payb add structure and then use it to our benefit. I hope this makes sense, and now you understand how the structure is going to be. So let's see this on the platform as well. So once you go into the platform, you can see over here, so there are three different tabs. One is the campaign tab, then you have adsets and ads. Now if you select any of the campaigns, so for example, I'm selecting this campaign, I'm going inside this. That will straightaway take me to the asets inside this campaign. So inside this Pier campaign, I have two adets right now. Now, if I click on one of the asets, that will take me inside the ads which I have for it. So in this manner, you can see the structures also very simple on the interface where you can go ahead and navigate very easily. So this way, you can move around the different tabs and see what are the campaigns ad sets which are there in the account itself and the ads as well. Also, another way of checking this out is if you create any campaign, let's say we're creating a new campaign for awareness, and you start building out the campaign. So you will see that again, that gives you the structures, the first details are going to be here, where you're going to fill in all the campaign specific details. Then you're going to move to the aset level, which is the aset level underneath it. And there you're going to do all your audience targeting, demographics, behavior, interest, related targeting, you're going to do. And then you're going to move to the ad level, where you're going to create the ad, create different types of media, which you're going to upload and build out your Facebook ads. So this is how the structure is going to be guys for your Facebook ads account. I hope this makes sense, and now you understand the complete structure. Thank you so much guys for listening into this session today, and I will see you in the next video. 14. How To Set Up Your Facebook Ads Account: T. Hi, guys. Welcome to this session. In this session, we're going to see how we can go ahead and open a Facebook ads account. So in order to do this guys, we can go to our Facebook profile, which we have here, and we can go to the nine dots, which we have on the top right corner where we can go ahead and create this particular Facebook ads account. Okay? In order to create this account, what we first require is a Facebook page as well. So without a page, we will not be able to create a Facebook ads account. So that's a critical thing, which is needed. So make sure that you certainly have a Facebook page based on which you will be able to create the ads account. If you don't have the page and you try to create the ad, Facebook will give you the steps and let you know that first we need to have a page created, and then we can go ahead and create the ads account. In my case, since I already have a page created, which we saw in the previous videos, we are going to use that to create this Facebook adds account. So now, as we go to the nine dots on the top right corner, we can go to add over here under page. And this will take us to the Facebook ads manager interface. So this is going to be the interface guy. When you come to this page, it will straightaway bring us to the pop up, which is for creating a new campaign, which we can see out here. So from here, we can start selecting our campaign objectives and build out different campaigns on Facebook ads. So for now, we're not focusing on that. Just wanted to show you how the Facebook ads account is going to look like. So once you reach this particular page, We need to activate this account as well if you want to run live Facebook ads. So for doing that, we can go to the settings on the left panel out here, and we can provide our payment details as well over here in the payment settings page. So you can come to the payment settings, which is willing and payment section, and here you can provide the specific details. You can provide your account details, bank details, which you can provide, which will activate the Facebook ads account. Also, apart from this, you can also set a account spending limit here, which we'll make sure that we are controlling our cost and our Facebook ad spend is not going beyond a certain limit, which we have set out here. So this way, guys, we can go ahead and set up the Facebook ads account and activate it and provide our bank details so that now we can start running the ads on the Facebook platform. Hope this makes sense, and now you understand how a Facebook ads account gets opened through the Facebook account, which we have. Thank you so much, guys for listening into this session today, and I will see you in the next video. 15. Facebook Ads Metrics: Hi, guys. Welcome to this session. In this session, we're going to see and discuss about the various Facebook ads metrics which we get to see on the platform. So let's have a look at this guys. So on the Facebook ads account, there are various metrics we will get to see, and it becomes very important for us to understand and know the meaning of these metrics. Be only then we will understand what's happening in the account, how our Facebook ads are running. So knowing their definitions becomes extremely critical for us. So let's have a look at these guys. These are some of the most common metrics you will find on the Facebook ads account. The first one which you will see is impressions. Impressions basically means the number of times the ad appeared on the Facebook network. As we know that when our ad goes into the option, if it wins the option, that is when it becomes eligible to appear on the Facebook network page. When the ad appears on the page, the Facebook ads account records it automatically in the account as an impression. When we log into our Facebook ads account, we will be able to see how many impressions did we receive so far. It becomes a critical data to monitor as well when we run Facebook apps. The other information, the other metric, which we will get to see is Link clicks. Link clicks are going to be the number of clicks which ad receives. When a user clicks on the ad and lands on our website page, that is what is as Link clicks in the Facebook ads camping. This is also getting automatically recorded in the account, guys, and when you log in to your Facebook ads account, you will be able to see this data as well. In the same manner, we also have CTR or Link click through rate. Wherein Facebook says that this is a metric which tells us that out of the total number of times our ad was shown, how many times did we receive any link clicks? So this tells us about how our ads are performing. So when we are running Facebook ads campaign, we try to make sure that we have a high CTR because that will give us an idea that our ads are relevant and people find it relevant enough to click on it, and that's why and that's how they reach our website. Maintaining a high CTR becomes a big performance metric for us to have in the account. So you can also say that it is a ratio between the impressions and clicks which we are calculating. So here as well, Facebook calculates this data and automatically records it in your account so that you can have a look at it and you understand what is your CTR going on right now. The formula which Facebook uses for this is c divided by impressions into hundred. In the same manner, there is budget. Budget is going to be the amount of money which we're willing to spend on the Facebook ads campaign. So as we know in the Facebook ads campaign, there are two different levels at which budget can be set. We can do a campaign level budget, which is called campaign budget optimization, where we set an amount at a campaign level so that that amount can be used across all the assets which are there in that campaign. So depending on how the ads are performing in these assets, the money gets utilized according to that. If there are certain assets which are ads are performing really well, then most of the money gets utilized there and rest of the money gets distributed to the other assets. The second level is wherein you can set budget at our asset level as well. So here you allocate a dedicated budget for every single asset, and now that is utilized by the ads in them. This is the amount of money which we are investing, we are putting into the campaign to run our ads. This is going to be an average amount. And as we spoke, this is going to be at a campaign and ad brook level. Similarly, guys, what we also have is amount spent. Amount spent is primarily going to be the actual money which is getting spent on running our Facebook ads. Once our ad starts running and it receives clicks or impressions, based on whatever objective we have chosen in the campaign, the Facebook account, they will charge us for those clicks and impressions. So this is the actual money which Go which Facebook charges us for running our ads. Similarly, what we also get to see as a metric is cost per result. So once we start running our ads, it is important for us to also make sure that we are getting the results or the output or the conversions at a decent cost because that would make sure that our campaigns are economical, profitable for the business. So in such a situation, we can use cost per result is one of the metrics which shows us what is the average amount of money are we spending right now for the result which we are looking for? So this gives us an idea whether the Facebook ads campaigns are expensive or economical or not, or their RI is, we're getting a better RI from it or not. So this particular metric shows us what is the average money we spend on every result? Similarly, guys, we also get to see post per link click, which is the average amount of money which we're spending on every link click. Depending on the option, Facebook changes our bids in the option system and tries to pay the optimal bid required to win that option. So the bide, and now if you average it out, you get to know your post per click over here. So this again becomes an important metric to monitor, because when we are running ads with Facebook and we're spending money on advertising our product, it's also important for us to know what is the average money we spend on every click. Because then we can compare its performance with other ad platforms, which par we might be running. So this way, we understand whether the Facebook advertising cost is economical or not. In the same manner, if you look at another type of metric, you will see in the Facebook ads campaign is CPM, which is cost per thousand impressions. So this is the cost which we are willing to pay for showing our ads every thousand times. There can be a lot of campaigns which we might run for branding and awareness purposes. Where our objective is to show the ad as much as we can because that will bring in more branding, awareness of it with the users. In such a situation, we would like to pay only for showing our ads, and that is when we can use this metric, which is CPM bidding, which shows us how much are we spending on showing our ads every thousand times. And then comes another very important metric, which is results. Results is basically the conversion or the sale happening on our website. Once people click on our Facebook ads and they land on our website, what do they do? They purchase a product from us, they fill up a form, they sign up for a newsletter, register, let's say, a subscribe to a channel or download an app. So when users do business with us, that is what we define as a result. So this particular metric tells us how many sales we generate. Many leads did we generate? All that kind of information we get to understand from here, which is basically conversions. Another important metric which we use in Facebook ads campaign is going to be purchase ROS, which is more related to revenue. There can be a lot of businesses who are running Facebook ads primarily to generate revenue. Mostly like e commerce businesses who are selling tangible products, they would like to know that by using Facebook ads, how much revenue did they generate? And that is when we can use this metric, which is purchase ROS, which shows us that what is the amount of money do we generate on every dollar we spend on Facebook ads? So ROS, which is return on ad spend, basically calculates this, that what is the revenue are we generating on? Every single dollar which we are spending. So this metric shows us that particular information. So with this, we get to understand that what is the returns are we getting from the Facebook Ads campaign and has been the Facebook ad campaign been successful for us for our business order? Okay. And then another metric you will see in the account is going to be reached. Reach is the number of Facebook ads accounts we're able to reach to show our ads. So basically the number of users on the Facebook network, whom we are reaching out to show our ads, this metric shows us that da. This gives an idea that how many people are we reaching and showing our ads to that gives an idea that whether our campaigns have been successful enough or not. These are some of the common metric dues, which you will be able to see in the Facebook as account, and you will be able to understand what's happening in the account and how the account is performing. I hope this makes sense, and now you understand these metrics. Thank you so much guys for listening into this session today, and I will see you in the next video. 16. Facebook Ads - Account Navigation: Hi, guys. Welcome to this session. In this session, we're going to do an account navigation of the Facebook ads account. So let's begin that guys. So once we are inside the account, as you can see, this is going to be the home page of our Facebook ads. So where we can see our campaigns, and in the campaigns, then the second tab is going to be the accets, which we can see out here, and then comes the ads part. So as we spoke in the earlier videos as well, so the campaigns will contain accets, and then the assets will have the ads inside. So, for example, if we select any campaign over here and we click on it. It will take us into the assets which it has. And now, if I click on any of the assets, that will take me to the ads it contained. So this is how the structure is going to be, a very simple navigation structure which Facebook has over here. So this is the home page where we get to see all the campaigns which we have built out into the account. So let's have a look at this guys. So what we see right now is the first column is going to be the status of the campaign, whether it is off or on, so you can come here and switch on or switch off the campaign as for your requirement, which basically means when you want to run the campaign or pause the campaign. The other options which you get over here, when you hover on the campaign name, you will find there is view charts, which you can see, edit, duplicate, and pin. So for example, if you go to, let's say view charts, it is going to show you data of that particular campaigns performance in this particular manner. We get to see the reach, which is the number of people we have reached out to what has been the cost per result, which we got out of it, and how much money was spent. We also get to see the demographics data over here, which gives us a breakup of the kind of demographics to whom we had reached out with these ads. The other aspect of it, which we get to see is edit. Now if you click on Edit, this will go inside the campaign and you can make changes in the campaign. So we will get inside the campaign, and now if you want to make changes at a campaign act or an add level, you can do that. The other part is going to be duplicate. Duplicate is going to be a case where if you want, you can make a duplicate of this campaign very easily by selecting this and you can click on duplicate. The other option which Facebook gives as well is going to be the pinning option. So Pinning option is basically if there are certain important campaigns which you need to monitor on a regular basis. You can pin them so that they start appearing on the top of the page. So in this particular manner, we can go ahead and pin all the important campaigns, and they will start showing up on the top of the page in this particular way. So very easily, you can sort your campaigns in this particular manner and prioritize. Now, if you look at the other parts of it is going to be the tools which we get to see on the top over here. For example, when you select a particular campaign, you get the option for duplicating it again. So otherwise, if you see, it will remain disabled. So when I select the campaign, then the duplicate option becomes active, and you can use that for duplicating the campaign. Duplication can be done from here as well. Or if you want to copy a campaign and paste it in another new campaign, you can do that as well. The other aspect of it is going to be Edit. Edit is where you again want to make changes to the campaign. From here as well by selecting the campaign and going to edit, we will get inside the campaign to make any changes to that. Few more things, which we can do out here is AB test. AB test is going to be a case wherein you want to do AB testing of ads. You want to copy a existing campaign or ASD or let's say, you want to compare some ads. You can do AB testing from here and you can create a copy of your original campaign, make some changes to it, and then run it parallel to see which the wether the test was successful or not. So that option you will get out here with AB test. Other option which you get here is you can also go ahead and paste. So whatever campaign you popy, let's say, if we popy a campaign over here, then we get an option to paste it again out here. So I would be able to create a copy of an existing campaign. In addition to this, when we go ahead, we also get an option to discard any kind of draft campaigns, if you have any, so you can discard them from here. If you want to delete a campaign, you can use this particular button. Then the other aspect is, export and import ad configuration data. So here, I can export or import specific ads. So let's say I want to import some new ads which I've created, so I can upload them from here, or I can export the data, which I see here from this particular option. Facebook also gives you the option of tagging, so you can tag the campaigns as well. So if you want to give a particular label. So tags are like labels given to the campaign. So let's say there are multiple campaigns which are running in your account. Some of them are related to retail, some are related to technology, sports. So you want to apply a tags to them so that you can easily sort them and understand and you can filter out the campaigns pretty easily. So you can apply tags also, you can create tags and you can apply them. And then comes rules. So les are going to be automated rules, which we can create as well out here. So rules are going to be like what we do is based on certain conditions, certain actions are taken. For example, let's say, you're running a Facebook ad campaign for a specific budget which the client has given you, and that is the maximum budget which can be used on the campaign. So what you would like to make sure is that the budget does not exceed beyond the limit given by the client. In such a case, we can create a rule wherein the campaign can automatically pause once the budget spent has reached that limit. So such kind of rules can be created also, we'll have a look at it in detail in another video. So these are all the options which you get to see on the top. Then you also have view setup, which we can change in this particular manner. You can see all the details like campaign specific details which we get to see over here. And then comes columns. So in columns, now, the columns which you're seeing out here, this is the data which you get to see in this particular manner, as you can see here. But if I want to see more details, like, I want to see performance and clicks, then I can select that also. So more information will be shared with me out here. We get to see all that information. Apart from that, if you want to customize columns, you can do that as well from this option. If you want to remove certain columns which you don't want to see, and you want to add some other columns, you can search from them here and add them to the tool to the page. Apart from this, we also get to see breakdown. Breakdown is going to be wherein I can segment this data by day age placement country platform. So all segmentation of data can also be done through the breakdown option, which we have here. And then lastly, what you have is reports. Reports will help you to download data in different formats. Facebook has predefined reports which you can use and you can download data and then analyze. Data analysis becomes pretty important because then we understand what's working, what's not working, and based on which we can take our next steps. So all that data analysis can be done through reports by exporting data from here. So now let's look at all the column size, which we are, which we get to use and see in the campaigns page. So the first as we spoke about was the on and off column, then you can see the name of the campaign as here, delivery, whether the campaign is running, or is it paused or they're in draft. So the status of the campaign you get to see here. Then attribution setting, what attribution have you selected out here for them? So that is being shown. So usually, Facebook has two types of attributions, seven day click or one day view. Seven day click basically means when a user clicks on the ad and comes back to your website within seven days and purchases, then that conversion is attributed to that click. One day view in the same manner, if a user views your ad and comes back within 24 hours to the website and purchases, then that conversion is attributed to that view. So that's your attribution setting. Results, which we get to see the kind of clicks which we have received or impressions which we have received that data is shown over here. Reach is the number of people you are reaching out to, okay to show your ads. Okay. Frequency is the number of times per user where we able to reach them that we get to see out here. Os per result, is the average amount of money which you're spending on every clip or impression as for the optimization, which we have done out here. Then we also get to see the budget. So as we spoke earlier, also, that budgets can be set at two different levels over here. So you can do it at a campaign level, which is called campaign budget optimization, or you can do it at a asset level as well. So if you're at an asset level, that will clearly say in this particular manner. Otherwise, there can be certain campaigns which are on campaign level, so it will appear in this particular l. Then we get to see the amount spent. Amount spent is the actual amount of money, which is being spent now on the clicks which you received, impressions which you received, how much money Facebook charged you for those clicks and impressions, is what we get to see in amount spent. Moving forward, if you see now, what we are looking at is ends. W is the campaign is going to end? The end date will be mentioned here if it is saying ongoing, which means there is no end date given to the campaign and it's going to run permanently. Then impressions, as we spoke earlier also, it is the number of times your ad appeared on the Facebook network. And then we can see CPM cost per thousand impressions. What is the average cost are we paying for showing the ads every thousand times? So that we get to see out here. Another metric, very important which we monitor is link clicks, which is the number of clicks which you're receiving on your ads and people landing on your page on your website. So that is what we get to see how many clicks we are getting on a regular basis. Facebook also shows us what is our post per link click or CPC. How much on an average are we spending on every click right now? So we get to understand whether the CPCs are high, expensive, or low, what is the range of it? Also, we get to see CTR, click through rate or link click through rate, which is basically a ratio between clicks and impressions. So out of the total number of times the ad was shown, how many times people clicked on it. So that is the CTR, which we get to see. CPR again is an important metric because it shows us how well our ads are performing. Apart from that, you also have columns like clicks All. Clicks A is going to be apart from people clicking on the ads. If they click on any other buttons, they interact with the ad, they they click on the Light button, Follow button on the website, on the Facebook page. Then those are also counted in clicks All. In the same manner, CTR is going to be clicks All divided by the number of impressions which we have got. And then finally comes the CPC, which is going to be the total cost, depending on all the different types of clicks which we have received, based on which Facebook also calculates, what will be your overall CPC. So these are all the metrics which we are able to see out here specifically on the main page. Now, apart from that, if you look on the top, you have the option of search and filter. So Search and filter can be used for searching any campaigns. Let's say you want to search a specific campaign, so you can search the campaign specifically in this particular manner. Let's say, I'm looking for a campaign, which has views written in it. In this particular manner, very easily, you can search and filter the campaign and find that out. This option really helps to quickly find out campaigns if there are multiple campaigns which are running in your account. So this is another thing, and then you have the time period out here, so you can select any time period over here in this particular manner, and then you can see the data as per your wish. You can also have the option to compare two different time periods. You can do that also. These are all the things sys, which you will see on this specific page, as you can see right now here. Apart from that, if we look at the top left corner and we go to account overview. Account overview is going to be a page where in Facebook will talk about any campaign trends which they're seeing, which would be useful for us. That data will be shown here. Apart from that, Facebook also gives some automated recommendations which you can have a look at over here, which if you enable, then you will get multiple options. What kind of recommendations would you like to see? So you can select those type of recommendations, and now Facebook will keep giving those recommendations, and if you're interested and you find them relevant enough, you can apply So these are all the parts of the account overview page. And then if you go to ads reporting. So here we are able to build out different types of reports. So as we spoke earlier also, so if you want to go ahead and build, do a data analysis of what's happening in the Facebook ads campaign. So here we can go ahead and build out reports of different types, and then we can save them, we can download them, export them as well, and use them for data analysis. So this is where the reporting part works. Also, you have audiences. So audiences is going to be the place where you create different types of audiences, like we spoke earlier also. So we have custom audiences. You can create different types of audiences, custom audiences, Lalli audiences, and saved audiences. Custom audiences are going to be those which we are creating out here specifically, based on the kind of audience which are interacting with us, specifically. So we create those custom audiences through people interacting on our Facebook page website. So custom audiences can be created from there. Look audiences are built out based on the custom audience which we have collected. So now, Facebook is able to target people who are similar to the custom audience which we have collected. This gives us more reach. And then saved audiences are those ones which are you have created over a period of time, and these are can be used in the campaigns. So all audience creation can be done from this particular page. Also, moving forward, you have ad account settings. So Add account settings is going to be showing all the settings of the account, specifically like account controls, okay? Audience controls, business payments, how we are making. All of that is going to be their advantage plus shopping campaign structure. Okay, so related stuff, which can be a set up over here with account with account setups. Then you have billing. So in the billing section, we get to see how the billing is happening over here. What kind of payments have been made, what kind of flix impressions for which Facebook is charging us? All that data will be here in the payment activity. If you go to payment methods, you can see what card is being used. If you want to change your primary card, all of that, you can do from payment methods. And then comes all tools. So in all tools, now you can see all the different types of tools which we're using. So we looked at ads manager. Events Manager is used for pixel setup. So when you are setting up the Facebook pixel for tracking conversions or sales, you can do it from Events Manager. Audiences we looked at business settings as well is used over here primarily for any kind of business information which is being utilized. You can see all of that over here. Also, in addition to this, what we also get to see is Commerce Manager. Commerce Manager is going to be an option wherein you can create a catalogue of your products, you can create a customized shop on Facebook and Instagram to sell your products for all that purposes, we use commerce account, where we link account, our Facebook ads account to it, and then we upload all our products and we are able to build out these ads, and we run shopping campaigns from here. Also, if you look at the other options which we get here is going to be brand safety and suitability is a case wherein you can make sure that what kind of um, users are watching your brand and making sure your brand your adds are not phone on content, which is not relevant to your business. So for that purposes, we can set up our brand safety filters out here. Also, if you see apps. So Facebook also gives you different apps which we can use out here, you can use them, you can set it up and then make use them for majorly for app install objectives. Media library is going to be a place where we can upload all the images, videos, which we are planning to use. We have used in the past on our Facebook ads campaigns. It's like a database. It's a library of all the assets which we have been using in the account in the campaigns. Also, if you go further, you have specifically, you can look at experiments as well. Okay. Experiments are going to be different types of Facebook adds campaign experiments, which can be related to AB testing, brand lift, conversion lift, testing experiments, which we can create out here, specifically to test new features, new add creatives, new assets, new adds specifically to see if that works out well for us. So experiments can also be done from here. Also, if you see, we also have over here audience insights. So audience insights specifically shows us what kind of audiences have interacted with us, so that data is being shared with us in audience insights. So I get to see the demographics, I get to see the geographical locations as well. This really helps me to again go back to my campaigns and modify them and target much more relevant audience from here. So you get to see all of this, which is Option insights, audience insights as well. So these are going to be guys, all the different types of features which we get to use inside the Facebook ads campaign, as you can see out here. I hope this makes sense, and you are now able to understand the interface, how this is going to be and how you can make use of this going forward. Apart from that, if you come to the bottom left, so there is add account updates, any kind of updates, improvements, changes are happening, that will be updated out here. This is going to be the business setting, which we saw earlier also. So the settings of the business will be out here. In addition to that, what we also get to see in the bottom left corner is going to be notifications. Any search, which you want to do, you want to search for particular, let's say campaign, pages, add accounts, tools, you can quickly search with this option. And the last is going to report a problem. If you find an issue or a feedback you want to give regarding the interface. You can report it as a problem and then give the feedback so that the Facebook a team can work on it at the back end. I hope this makes sense. This is how the whole interface is going to be guys. I hope this is clear to everyone, and now people can use the interface in a much more comfortable manner. Thank you so much, guys for listening to this session today, and I will see you in the next vi. 17. Ad Creation - What We Will Cover: Hi, guys. Welcome to this session. In this session, we're going to talk about what we're going to cover in the ad creation process. So we're going to start looking at creating a new ad campaign with a specific campaign objectives. We'll see all the different types of campaign objectives we can use in Facebook ads. Then we're going to get into the campaign creation. We're going to look at budget and scheduling, how it can be done over here. Also, we're going to see audience targeting is done through location, age, and gender. Then we're going to look at detailed targeting, where we're going to see how we can set up, demographic targeting, interest targeting, and behaviors. Also, in the ad creation part, we're going to look at ad placements, different types of ad creatives, media, which we can upload. And we're going to see what are the best practices which we can apply while creating these ad creatives. Also, I will show you how we can do the simple AB testing of ads so that we can try to run high performing ads to generate more sales and leads for our businesses. Then finally, we're going to also look at how we can analyze the ad report to understand which ads are working really well, and then we can optimize them inside our Facebook ads account. I hope this makes sense. Thank you so much guys for listening into this session today, and I will see you in the next video. 18. Create Your First Ad - Campaign Objectives: Hi, guys. Welcome to this session. In this session, we're going to see how we can start building out of Facebook Ads campaign and looking at all the different types of campaign objectives. So once we log in to our Facebook ads account, guys, we can start building out a new campaign from here by clicking on the plus Create button. And here, as you can see, there are various options which Facebook gives us. For example, awareness. So in awareness, we have multiple options out here, which is we can look for reach, which is basically reaching out to more people to show our ads to them. The second is brand awareness, where we can do a lot of brand awareness campaign with this, where if I have a new business and I want to show my ads to millions of people, I can do that as well. Also, you have video views. Video views is going to be a case wherein you would like to show a video ad to your customers so that they watch your videos and they become aware about your brand. And then we have store location awareness as well, wherein you would like to inform your customers about your store location so that they get to know where your store is located and they are able to reach it. So these are all the objectives with which we can create a brand awareness campaign. In the same manner, if you choose traffic, that will have other objectives like Link clicks is going to be a case wherein you would want people to click on your link of your ad and land on your page. So this is really good for getting website traffic on our website. Okay, where we want more and more people to visit our website and check out our products and services. Same way, we can have landing page views where you can get people to view your content on your landing page. So this is specifically optimized for situations wherein you want your customers to check out the content, the product and services which you are showcasing on your website. Then we have messenger and Whatsapp, wherein we can send people to messenger or Whatsapp to start a conversation with us. Okay. That also is another objective. You can use here in traffic campaign objective. You can also generate calls. So if you require there are a lot of businesses, which requires calls from their customers, for them as well, we can run a traffic campaign, which will help to generate more calls for the business. And then we have Instagram profile visits as well, which is basically where we can make people visit our Instagram profile. So these are all the objectives with which you can also run a traffic campaign inside the Facebook ads account. The third one which we get here is engagement, which is a case wherein you can start off with an engagement campaign, where you encourage people to start a conversation with you or initiate a purchase through messaging apps like messenger Instagram or whatsapp. So here you can strike a conversation with the customer to influence to convince them to purchase. The second one is video views, where you can reach a lot of people to show them your video ads, to explain what kind of business product or services you're trying to sell. Apart from that, we also have post engagement, which is a case wherein we can make people to interact with our posts, for which as well, you can run a engagement campaign on Facebook. And we can also drive conversions. So this will help to get people to view our content, contact our businesses. They can be added to our wish list, or we can take some action on our website. So here, again, we can look at some sales or conversions or lead generation. And then finally, calls where we can make people to contact us who are interested in our business. So these are all the objectives with which we can also run a engagement campaign on Facebook apps. Then the fourth one which you get as a campaign objective is leads, which is used for instant form fill ups, where we can target people who will be willing to share their contact details to generate a lead for us. The other thing which we can do here is messenger and Instagram where we can try to find people who are willing to share their contact details through a chat device. And then we can also look at conversions in the leads campaign, which can help with specifically targeting people who are okay to share their information for like filling up a form and stuff so that it can lead a particular, which can generate a specific lead for us on the website. And then finally, we have calls as well, wherein we can get people who are interested in a business to give us a call and generate some business calls and conversions for us. So these are all the objectives we can have with the leads as well, which we can do. Also, the other part of the campaign objective is going to be app promotion, which is primarily focusing on driving a lot of app installs and app events. So we can target people to convince them to click on our ads and go to Google Play Store or IOS App Store, and they can install our apps. So with this campaign, we can drive a lot of app installs, plus app events, which can be different types of inapp purchases or take other actions inside the app. Okay, for that, also, we can drive campaigns, we can run campaigns, and we can try to achieve those objectives. And then the last one which comes is sales, which is online sales, wherein we're looking for conversions, which is basically trying to target those people who would be clicking on the ad and coming to our website and buying our products or start a subscription or take any other action on the website. Here, we also have catalog sales, which is going to be a case where people can be targeted to buy products from our full complete catalog, which we have of our products or services. In addition to this, we can also try to target people to initiate a purchase through whatsapp messenger or Instagram as well. And the last one is calls where we can try to connect with customers who are interested in a business through a business phone call. So these are all the objective tiles and the directions which we can choose from, and based on which we can start building out our campaign. So let's say I'm going to start creating a new campaign for my business, which is going to be, let's say traffic. So we can start creating the campaign over here. The first thing which we have to look at is filling up all the campaign details out here. So as we spoke in the previous videos as well. This will be the same structure wherein we will start with the campaign, then at set level and then going to the ad level. Right now, what we are looking at is the campaign level. So here we can go ahead and give it a name. And now there will be some special categories. If our business is related to any of these categories, then we can select those and based on which targeting can be done. Apart from that, there is also an AB test option, which is basically testing out the ad performance to improve our add performance. We can test out different versions of images, text, placements, audiences. So all that is possible. If you want, you can switch this on as well. We'll have a look at this when we have a separate session on AB testing, so we'll check it out there. And in addition to that, there is advantage campaign budget, which is basically going to be a case where we can look at campaign budget optimization. Okay. So let's have a look at what we mean by campaign budget optimization out here. So what is happening with Facebook is, there are two ways of setting up budgets over here. One is without campaign optimization, and the other one is with campaign optimization. So when we talk about with campaign optimization, what we are doing is, we are setting the budget at a campaign level. As you can see here, the $30 budget is set at a campaign level and which has three different assets. Now here, what is going to happen is based on how the assets perform, the budget will be utilized based on according to that. In this case, as you can see, Asset number two is performing really well and getting a lot of conversions, and that is why it is utilizing most of the campaign budget out here, which is turning out to give us more conversions. The total conversions we are getting over here is 15. However, if you look at without campaign budget optimization, in such a scenario, the budget is set at a asset level. As you can see here, $10 has been put as for each of the assets over here, and now they perform separately, and based on their performance, then the conversions gets generated. So these are two options which you get on Facebook Ads account to set budget at two different levels. One can be a campaign budget level, which is optimizing the campaigns budget across the assets, or you can set it up at an asset level, wherein you will have a dedicated budget allocated for every single ascet. This way, you can utilize the money as for your convenience. I hope this makes sense. Here specifically, if you switch this on, you will be able to go ahead and choose a campaign budget optimization, so you can give it a campaign budget, and then you can move forward to the next part, which is the Act creation. I hope this makes sense so far to everyone. Thank you so much, guys for listening into this session today, and I will see you in the next week. 19. Advantage Campaign Budget: Hi, guys. Welcome to this session. In this session, we're going to talk about the advantage campaign budget option, which we get in the Facebook ads campaign. So as you must have seen, once we start building out a Facebook adds campaign, we are able to set our budgets at two levels. One is wherein we are setting a budget at an asset level. For every asset which we are creating, we can have a dedicated budget allocated to it. In that way, what happens is you are spending a specific amount of money on specific assets which have been created. The other option is advantage campaign budget, which is like a budget which you're setting at a campaign level. So this really helps because in this case, when you're setting up at a campaign level, the system, the Facebook algorithm optimizes and utilizes the budget on the assets, which are high performed. So it will automatically allocate budget to those assets, where ads are running really well. They're getting the high click. Impressions are really good. Conversions are coming in. So it will optimize in that particular manner and try to allocate more budget to the winning assets compared to the other assets which are there in the campaign. So by doing this, we are able to generate better results in terms of conversion, sales, revenue, which is coming from the campaign. So let's see guys how we can go ahead and apply this feature inside the campaign. So once we are inside the accounts, we can get inside the campaign in which we want to apply this, and you will come to the campaign settings. So in the campaign settings, we have this option, which is advantage campaign budget out here. So now you can switch this on. And once you switch this on, it will allow you to go ahead and have a daily budget, which we can set out here. Now, a daily budget is going to be an average amount of money, which you are willing to spend over here. So Facebook will see which are the good days of your business and bad days of your business. So depending on the days which are performing really well, it might increase your spend by a certain amount. As you can see, it is giving us an example out here. And for the other days, it will not spend that much money so that you spend an average amount which you're specifying on a per week basis. So this way, the Facebook algorithm utilizes the money in a in a much effective manner where the money is the budget is used on better days of business, where there are higher chances to get traffic sales for our business. So this is one option which you will get. Apart from that, you can also set a campaign bit strategy, where you have multiple options given to us, like highest volume, will be a bit strategy, which we'll try to generate the maximum results based on the budget which we have allocated to the campaign. It will try to run the ads in such a manner where the probability for it to get a conversion or a sale would be very high. In the same manner, we can use cost per result goal as well, which is going to be a bit strategy where we can allocate a certain cost or average money which we want to spend for every sale or a conversion which we are getting. This way, you are able to control or spend on every sale or a conversion which is coming in. The other options which you have got is bit cap, where you set a highest money, which you want to invest into the option to win that option. So these are the three options which you will get out here as well to set at a campaign level. Other than this, if you see, we also have options for add scheduling, which you can do here. Now, add scheduling would be a case wherein you can do this to schedule your ads to run on specific days or time of the week, which is possible in a lifetime budget. So if you're using a lifetime budget, then we can do add scheduling. Otherwise, on a daily budget, it's going to run all the time. So this is going to be guys, the campaign at advantage campaign budget option, which we get in the Facebook ad campaign, which can work out really well because it will optimize based on your assets performance and allocate the budget according to that. Hope this makes sense, and you're able to use this in your campaigns as well. Thank you so much, guys for listening into this session today, and I will see you in the next video. 20. Budget & Schedule: Hi, guys. Welcome to this session. In this session, we're going to see the budget and schedule section, how we can use that in the Facebook as account campaign. So let's go inside the campaign, guys. So if you remember the last video, we were creating a new campaign traffic campaign with which we started building out, we give all the campaign objective. And now we have come to the next part, which is going to be the asset level. So here we're going to give a name to the asset over here, as you can see, Once you provide the name for that act, then we can go ahead and choose the conversion location. Where do we want to drive the traffic to to generate conversion? We can say, we want to do it on our website. So we can choose that you have other options as well, which is like App messenger, Instagram profile, whatsapp and calls. So as per your requirement, you can select other options as well out here. And then we have to also choose the performance goal. Performance goal is basically going to be a case wherein Facebook wants to know what we need to focus on specifically to reach the goal. So we are we looking for maximizing the number of link clicks, which is like number of clicks happening, which will generate a lot of traffic? Or are we looking at maximizing the number of landing page views, where we want the customers to view our landing page. So based on what is the focus, we can choose the proper performance goal over here. So in this case, since we are looking at traffic specifically, so we can choose maximize number of link clips. And then we have the option to set a cost per result goal as well, which is the average amount of money which you're willing to spend to reach this particular result. So if you want to reach a particular traffic wherein you want clicks, what is the average amount of money will you be willing to spend for every click, which we can specify out here. In this manner, we can give it a price as well. Now, as you can see, based on the cost per result which we set over here, Facebook will also give us a projection of what can be the reach, which we can get on a daily basis, and also the number of clicks which we can anticipate we can expect. So this will change as per what budget which you are giving, the cost per result which you will give, based on which it will also change according to that. Now you can once you set your cost per result goal out here, then we have the BID strategy. What kind of bidding strategy are you choosing out here? For now, since we are looking at cost per result as the goal, that is the bidding strategy which we have chosen out here as well, and you have an option for other BID strategies as well, like a BID caAP, which you can also provide. So we'll talk about bidding strategy as well in the coming sessions in detail. So this is what we can set at this level. And now if you go to more options, show more options where you can see now what we are going to be charged for. So here, as you can see, it shows that based on what we have selected on the top, we will get charged for impressions. And if you want, you can change that as well, and you can have a link click as well in the other situation. So we have we can see what we are getting charged for in the campaign, plus what kind of delivery type it is. It is a standard delivery, which basically means that the ads will run evenly throughout the day. So these are all the settings which you're getting on the top right after conversion. And then now when we come to the budget part, here we can give ITA budget to the asset level days. So here, as you can see, the budget which we set at an asset level can be of two types, which is daily budget and lifetime budget. Daily budget is the average amount of money which you're willing to spend on the asset on a per day basis, and lifetime budget would be the total money which you want to spend for the full tenure of the campaign running. So you can choose any one of them, and you can set a daily budget like here. And once you set the daily budget, then we can schedule the campaign that when do we want to start the campaign, at what time do we want to start it off? And then you can set a end date as well to it. If you don't put an end date, then the campaign will run forever. So that way also, you can customize and set up your campaign. Also, in the budget and schedule section, we have the option for add scheduling, which is a case where if you understand your business really well and you know when most of the people search for your product and services, then you can schedule your ads also according to that. Let's say you are into a business wherein you just want to run ads during your office hours, so you can customize and have an ad scheduling done around that as well. So these are all the options which you are going to get under the budget and schedule option. I hope this makes sense so far and you're able to understand how we are building out the whole campaign. In the coming session, we'll look at the other parts of the ASD as well. Thank you so much, guys for listening into this session today, and I will see you in the next video. 21. Audience Targeting - Age, Gender, Location: His. Welcome to this session. In this session, we're going to look at specifically the audience targeting, which is related to locations, age, and gender. So let's go back to the campaign which we were creating. So if you remember in the last video, we had gone ahead and set up the budget and schedule for the campaign. And now when you move forward, we come to audience controls. So this is where we can start with location targeting first. So here you can include all the locations, the geographical locations where you would like to show your ads, okay? So here we can go ahead and select our country as well, country targeting, which we can do in this particular manner. So there are various types of targetings, which we can do out here ways. Okay. In this particular manner, we can select cities as well, state as well. All of that will be possible. So once you do your location targeting, you can now come to the minimum age setting as well, so you can choose your minimum age which you want to select out here from where you want to do your demographic targeting. That's also possible. And if there are any specific custom audiences which you want to exclude, you can add over here. So if you have any existing audiences, custom audiences, which you have created, and you would like to exclude them from not showing up, then those can be selected out here. Apart from that, you can also do the language targeting here specifically, the languages which you would like to target in this particular manner. You can select. Once you do your language targeting as well, and then we move forward to advantage plus audiences, where we can do the other targetings related to if you want to add any custom audiences, existing audiences, which you have created, can be selected and added over here specifically. And then you have the age demographic targeting, which you can do. So you can select the minimum age group and the maximum age group which you want for this. So here, let's say we are looking at a specific age group from, let's say 24 years to 50 years, you can select in this particular man. Also, we can do a gender targeting, which is where we can select a gender over here. Let's say we are targeting these ads or products to only men. In that case, we can select in this particular way. These are all the targeting skis, which we can do till here, which is around location targeting, age targeting, language targeting, which we can do, and also the gender targeting, which we can do. I hope this makes sense, and now you understand how these settings can be done at an ad set level. Thank you so much, guys for listening into this session today, and I will see you in the next video. 22. Detailed Targeting - Demographics: Hi, guys. Welcome to this session. In this session. We're going to see how we can do demographics targeting in detailed targeting option, which we get in the Facebook ads campaign. Once you are in the campaign, the last thing which we saw was wherein we had bore ahead and done location targeting and our age and gender targeting. After which, if you move forward, you will get detailed targeting option to do this. So in detailed targeting, you can target people based on demographics, interest, and behavior. So what we're looking at right now is demographics targeting, how we can do that. So here, as you can see, if you go to demographics, there are multiple options which Facebook will give us. For example, we can do education targeting, we can target people based on education. So in education, there are different levels of education which we can target over here. For example, in education level, we have at high school, university, postgraduate doctorate degree, foundation degree. So you can see various options which you get out here. And when you over on them and you select any of them, you can also see the size in the sense that number of users which you can reach out to with this specifically, as you can see out here. So now you can select the ones which you think would be most relevant for your business in this particular manner. This way, we can do targeting at an education level. Then you have fields of study. Where you can type the field of study, let's say medicine in this particular manner. And now you will get multiple options related to that, which you can also target. Other than this, what you will also get is universities and schools or universities, so you can go ahead and select the university as well in this particular manner, and now you can target based on that. You can see the size as well, which is the number of users from that university. Than this, we also get undergrad years as well, which you can target out here specifically if you want to, and that is all is under education level, which we get to see. Now, if you move forward, you will see there are other options as well, which is going to be financial related. So in financial, you have income. Now you can target people based on household income between top 10%, ten to 25%, 25 to 50 and various buckets are there. So you can select in this particular manner. And now when you over on them as well, you can see the number of users which we can target out here. So that becomes our income targeting under financial. Other than this in detail in demographics, which we also have is life events, which is a case where you're targeting people based on various events which happens in their person's lives, which they update on Facebook. For example, you can target based on anniversary away from family, away from hometown, date of birth, friends of, all these options will be available, which you can start with, targeting in this particular manner. So this is going to be all under life events targeting, which we can do. Also, the demographic targeting gives you option to target parents, parents of different age group of children, which can be up to 12 months or adult children, preschoolers, preteens, which you can target as well in this specific way. So that's also possible out here. And then you have targeting based on relationship, where you can target based on various relationship status, so you can target people in this you can choose the options which you want and based on which you can target. Also, the detail, the demographic targeting specifically helps you with targeting based on work. So wherein you can target audiences which are employers, so you can search for employers over here, and you can figure out the users which you would like to target on Facebook. Other than that, you have industries. So various industries related to your business. You can select those industries, and now you can target your customers from that particular industry. So that is also possible here. And the last one which you have under work is job titles. So you can choose the job title, let's say, we're looking at marketing. In this manner, you can choose the various marketing related job titles, and you can target people based on that. These are going to be guys, all the different types of targeting which we can do under demographics in detailed targeting. I hope this makes sense, and you understand all the detailed categories which Facebook has for you in demographics and which you can use for your business. Thank you so much, Kays for listening into this session today, and I will see you in the next video. 23. Detailed Targeting - Interests: Hi, guys. Welcome to this session. In this session, we're going to see how we can do the interest targeting inside the Facebook acts campaign. So once we go into the campaign, as we saw in the last video, we were doing demographic targeting, interest targeting are there in detail targeting option. So from here when we go to Browns, we get the option for interest targeting here. So when you selected, Facebook will give you multiple options to select for interest targeting based on business and interest, entertainment, family and relationships. So if you go into these categories, you will find multiple subcategories as well. So for example, under business and industry, you have advertising, agriculture, architecture. So we can see these are all the different types of categories which you can get out here. So now, whichever category makes sense for you, if you can select those. And also, when you over on these categories, you can see the size as well as in the number of users which you can target in that category. So for example, if I go ahead and choose higher education, in that case, what is going to happen is, this category is going to be able to target these many users on the Facebook account. In this way, I can select the categories which I want. The other categories which you get in interest are going to be around fitness and wellness, food and drink. You can see shopping and fashion as well, which has multiple subcategories, which we can select on. As in when, whichever is relevant for our business, we can select in this particular manner, and we can target those users from here. So interest targeting is primarily going to be a type wherein we are targeting people based on their interest, and the kind of activities which they do, which they mentioned in their Facebook profile. So you can see over here, it tells about we can reach specific organs by looking at the interest activities, the pages they have liked, and the closely relevant ones. So this is how the interest targeting will happen, wherein we can target all these people. And then we can also combine it with the previous demographic targeting as well and target a very narrow down audience. So that way, the relevancy will increase, and we are able to generate more traffic, more sales and leads for our business. Interest also gives you furthermore categories. As you can see out here, you have technology related categories as well, under computers and consumer electronics, which you can also target from here. So these are all the options which you will get in interest, and you can use it for creating your custom audience. Your core audience, and then you can target them and show them your ads. I hope this makes sense, and now you understand how to do interest targeting inside the Facebook ads campaign. Thank you so much, guys for listening into this session today, and I will see you in the next video. 24. Detailed Targeting - Behaviors: Hi, guys. Welcome to this session. In this session, we're going to see how we can use the behaviors targeting, which we get in detailed targeting in the Facebook ads campaign. So as we saw earlier also, while you are doing detailed targeting, you also get an option to use behaviors. Behaviors is going to be a type of targeting in which we can reach out people based on their purchase intent, their behavior in the sense that what activities they're doing on the Facebook account. Okay, apart from that, you can also reach out people based on the device usage over here as well. Facebook gives you various options to target from in the behaviors category as well. Like anniversary behaviors. If you go into these, you will be able to see subcategories as well. Like kind of behaviors, you have mobile device users. You can see consumer classification. There are various options which you will get over here, which you can use from X pats. Now what you can do is you can select the category which best suits your business in this particular manner. So now, multiple options are given to you, as you can see, purchase behavior over here, engage shoppers. So in this case, what we're trying to do is we're trying to target those people whose behavior has been into doing a lot of online shopping. So this way, you can target your customers based on their activity and the behavior they have projected on Facebook. So now you can use this as well for targeting options. So as you can see, we have done multiple targetings right now, which is going to be behaviors, demographics, interest targeting as well. So all these audiences, these four audiences, which we have selected, will overlap with each other, and we are able to target a very refined relevant audience to whom we are going to show our ads. So that way, our chances of generating sales or leaks increases tremendously. Addition to this, you also have option to define further wherein we can again do other targeting, which can be done, and these again, will further overlap with our audience, and we can go ahead and target them again in this particular way. We'll get all the three options once again to use. So this way guys, we can do multiple different combinations of audience targeting, poor audience targetings, which we can do here on Facebook, and then use it to show our ads to most relevant users so that our chances of getting a click and a potential sale increases tremendously. I hope this makes sense, and now you understand the behavior targeting, how that can be done, and you can use this in your business. Thank you so much, guys for listening into this session today, and I will see you in the next video. 25. Facebook Ads Placements: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads placements. So Placements is going to be one of the settings which you get in asset level, where you can decide where you want to show your ads. So this is going to be a place or different placements across Facebook messenger, Instagram, where your ads can be placed. So now Facebook gives you two options, which is automated placements and managed placements, manual placements, wherein in automated, the Facebook algorithm decides where to target your ads and show your ads to, and it creates a huge reach to users who are able to see your ad. Other option is going to be manual placements where you can select your audience network or Instagram Reels or Facebook pages, where you would like to show your ads. So both these options are available, which you can make use of and then decide the placements, where you would like to run your ads and show it to your customers. So let's see this guys, how we can practically use this feature. So once you're inside your account, you can go inside your campaign, And if we go to the adset level here at the bottom of the page, you will get placements. So as you can see, it will automatically have the advantage placements option selected, which is basically the automated version, wherein the Facebook algorithm is deciding where to place a ads and show in across Facebook messenger Instagram. But in addition to this, if you go to show more options, then we have placement controls where you can see which placements are going to be used out here. Like, for example, which we're talking about was in Facebook ads, we have audience network where the ads can appear. It can also appear on the other pieces, which is going to be the audience network reward did videos. If you switch to, let's say, manual placements, then you will also get other options as you can see now. Where you can customize your assets. So these are all the placement sties, like feeds, stories and reels, in stream ads for videos and reels, search results, messages, apps and sites. If you go into the subcategories, now you can see all the places where your ads can appear. So this is going to be a huge areas of placements where now Facebook ads can be shown, and this can create a lot of traffic to our website. So these are all under feeds. Then if you go to stories and reels, you will see other options over there as well. So Stories and reels gives you these options, Instagram, and then search yourselves as well, where the ads can appear. So with this manual option which you're seeing, you can customize a lot. You can decide which placements where you would like to, show your ads to. So all that option will come up over here. So this is the manual placements which you get. In addition to that, we also have the brand safety option, which you can see here. So if there are certain options or particular content where you don't want to run your ads, then you can customize that as well. So these are all going to be the placement options, guys, which we get in the Facebook ads campaign while we want to target adds on specific placements on Facebook network. I hope this makes sense, and now you understand how to make use of this option, which we see here. Thank you so much, guys for listening into this session, and I will see you in the next video. 26. Facebook Ads Creative Creation: Hi, guys. Welcome to this session. In this session, we're going to see how we create the Facebook ad creative in the campaign. So once you're in the campaign, the last thing which we saw was how we could do the place fence targeting. And once you do this, we can go to the next page where we can now create the Facebook ad creative out here. So let's have a look at what all details we'll have to fill up over here. So we start with the ad nail, which we can give out here specifically. In this particular manner. And then we get into the particular ad creation process. So first is wherein we can tell about which Facebook page based on which the ad is getting created. We can also link our Instagram account. Over here, if we want to provide some information from there, we can use some images from the Instagram page as well. So we can select and connect our account out here. Then we're going to create the ad over here, which is going to be the ad type, which you're going to look at the ad creative. So the first thing which you add over here is media, which is basically images or video, which you can upload out here. So you have both the options given. So let's say we're uploading an image out here. So we can select the image which we want to upload, and then we can click on next, and we can go ahead and select the option which is going to come up out here in this particular manner. And we can use that in the ad creation process specifically. Now that you've uploaded your media over here, then we move forward and we go ahead and provide the primary text, which is going to appear on the ad. In this particular manner. If you want, you can add more text as well, which is going to appear on the ad, as you can see in the preview, how it is going to look like. Then we can also give some description regarding the ad as well. In this particular way. Once we provide your description, Facebook also gives you the option to add multiple more descriptions. If you want to, you can add more descriptions, which can be used in the ad in different placements. Apart from this, you also have a call to action button, which you can provide. Here are multiple options given to us, from which we can select which one makes more sense for, and we can use that in the ad as well in this particular way. And then comes the destination part. So then the destination part, where we have to provide the landing page URL, the website URL, where the traffic will be taken to. So you can give your website URL out here, which will make the users reach this particular website once they click on our Facebook ads, which you can provide here. Apart from that, you have other options as well. You can provide a call button as well. On your website, you can add a call button. Or you can drive the traffic to, let's say a Facebook event, which you are conducting, or you want people to give you a call directly. For all these reasons, you can specify the destination in this particular part. Other than this, we also have the languages option, which is basically which can add our own translations, which we can use to translate the ad, or automatically it can be translated. We also have to set the tracking, which is basically the Facebook pixel, which should be set up properly, and which can be linked over here, so that when people click on our ad and reach our website and take our surveys, let's say, they buy the course, in that case, it should get tracked correctly inside our Facebook ads account. So for that, we can go ahead and select our particular Facebook pixel, which we have set up, and we can use that out here. And then finally, we have the URL parameters which we can give if we want to give any URL parameters, which we give to track where our visitors are coming from. So in case we want to see that kind of data that they're coming from which devices or which source traffic sources they are coming from. So in such a case, we can also add a URL parameter out here. So these are going to be all the details which you're going to give. You can see a preview of the ad over here as well, how it is going to get created and placed on different placements, which we have here on Facebook, specifically in this particular manner. Now that the ad has been created completely. Now what you can do is you can go ahead and click on Publish to publish the Facebook ad campaign. In this specific manner, guys, we are able to create the ad creative, and then we can go ahead and run the ad. I hope this makes sense, and now you understand the complete ad creation part, which we have done over here. Thank you so much guys for listening into this session today, and I will see you in the next video. 27. Facebook Pixel Set Up: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook pixel. So Facebook pixel is basically a code given by Facebook, which we can install on our website to track our sales and leads which we are generating. So once you start running ads on Facebook, we are looking for obviously for returns out of those ads, like we are looking for generating some online sales or lead generation, revenue generation, which we are looking forward to. And that exactly can be tracked through a Facebook pixel. So a Facebook pixel is a line of code which is provided by them, which we copy from their website, and we can go to our websites back end, and we can paste it over there. So this code has the capability to track the sales or leads which we're generating through our Facebook ads advertising. And it starts getting recorded in our account so that we can see how they are performing. There are multiple benefits of setting up a Facebook pixel. So the first is obviously once you start generating sales or leads and you start tracking them in your Facebook ads account, the Facebook ads algorithm can optimize that data to generate more, more sales for us. So the algorithm looks at our historical performance data of the conversions, and now tries to show our ads in such a manner that it increases the probability of us getting more sales or leads. So that way, we start seeing a higher increase in our conversions and our revenues. The other benefit which you get of Facebook pixel is that we can also use this code for re targeting purposes. So re targeting is a concept, wherein let's say I'm selling products on my website. People come to my website, check out my products, but don't purchase and leave and go to their Facebook account. In such a case, I can follow them with Facebook ads, and I can target them on their feeds, to show them my ads, to convince them to click on those ads and come back to my website and do business with me again. That's the another benefit of having Facebook pixel, which can help us in re targeting as well. Let's have a look at disguise, how we can set it up on our Facebook ads account. Once we are in our account in the ads manager page, we can come to the main page, and from here when we go to all tools, here we can go to Events Manager. In events fanture, we are going to go to data sources where we can build this particular snippet, the Facebook pixel. So we can go here to data sources, and this is where we can set up our Facebook pixel guys. There are two options which Facebook gives. One is installed code manually, where a line of code is given to us, which we can copy, and then we can go to the back end of our website and paste it over there. The other option is partner integration, where Facebook can be integrated with a lot of CMS tools like WordPress, ks, Duda, square space, Shoppe fi, 00 comers. Multiple platforms have been provided, as you can see out here. So we can select the CMS tool on which we have built out our website. And now we can just follow the steps provided here. This turns out to be a much easier option because this is a hoteless implementation where we just need to follow the steps and we can do the same work. For example, in my case, my website is built on VIC, so I can go to the ICS option, and now Facebook gives me all the steps which I need to follow here. For example, I can go to my ICs account, and over there I can go to marketing tools, I can go to marketing integration specifically and choose Facebook pixel, where I can go ahead and connect the Facebook pixel with my website, as you can see here, and we can put the Facebook pixel ID out here. Once I do that, then I can move forward to test it out and then set up my Facebook pixel on the account. This is one step, which we can do. Let's have a look at this, how we can do it on the Igs dashboard. This is my Igs dashboard, guys, and this is the website on which we are going to set it up as well. In order to do this, what we have to do is we can come to again as the steps were told, we come to marketing in SSO, where we go to marketing integrations. In marketing integration specifically, we're going to look at the Facebook pixel over here. So let's say this is the one which we are looking at right now. This is where you can come and connect. When you try to connect to the Facebook account, it will try to log you in. Right now, the ICs particularly apps will try to connect with Facebook, and this integration will simply help us to set up the code, the pixel on the website. Now you can see they're linking the ICS apps to our Facebook, and this will set up the Facebook pixel for us. So this has been set up now. Now on the website, if you see, we can also use a Chrome extension created by Facebook, which is called the Facebook Pixel Meta Pixel helper. So if you go to Google and you search for Facebook Pixel helper or Meta Pixel helper, you will get this rome extension, which you can install. This chrome extension basically helps us to check whether a website has a Facebook pixel installed or not. So here specifically, you can use it. So now that we have set up we have linked it and we've set up the Facebook pixel. You can select this extension and you can refresh and check for yourself whether it's working or not. So now you can see that the Facebook pixel is firing and we can see the code over here, a page view has been recorded. Also, if you go back to your Facebook account, adds account, you can see that the meta pixel has been set up over here as a lead as well. Now, this has been set up on the page out here. Now if we come to the bottom of the page where I've created a lead form where I can do a test as well, and we can check out here also once we fill up the form. Okay. So we will be able to see that the pixel is firing again, which shows a page view for this, which basically means that now that if somebody comes to my website and fills up this form, so this will record it inside the Facebook ads account as a lead generation. So this is a simple way guise by which we are able to set up our Facebook pixel on our websites, and then we can track our sales and leads going forward. Hope this makes sense, and now you understand the whole process of how we are doing this. Thank you so much, guys for listening into this session, and I will see you in the next video. 28. Facebook Ads Conversion API: Hi. Welcome to this session. In this session, we're going to talk about the Facebook ads, Conversion API. So Conversion API is a particularly designed technology by Facebook, which helps to transfer data from the advertisers account to the MTA systems. So this came into picture primarily because of some IOS changes which Apple did in IOS 14, because of which, a lot of data which Facebook was not able to get access. And due to which, what could happen is the data which we're getting in the Facebook ads account will not be accurate. And that is why Facebook went ahead and built out this convergent API, wherein it is a direct connect between the advertisers account and the MTA systems. So now, whatever advertisers account is getting the advertiser server website platform data is coming up is being shared with MTA systems so that we can optimize the add targetings better. And this would help in obviously getting better ROI, and the outcomes are much more, far better over here. So this came into picture. In order to set it up, specifically, it's a very simple process wherein We can do it from the Facebook Ads Manager account, where we can go to Events Manager and we can do it also if there are other platforms as well, which can be used out here to set up the conversion APA. So let's have a look at dis guys, how we can do it on the ads platform. Once we are on the account, we can go to the specifically all tool section where we can go to Events Manager. So this is where we start the process, where we can set up the conversion APA. So Meta will give you all the steps over here if you go to data sources. In data sources, we can set up the conversion API out here. And now we can do it. They have made the process pretty much simpler, wherein there are multiple choices given to us. One can be wherein we can integrate this with the partner. So if our website is built on various CMS tools like Wordpress, wigs, square space, Shopify, Pomers, so we can get all those options out here and we can select our partner and follow the steps for them. The other options are wherein we can look at the conversion API gateway setup or we can do it manually. So whichever works better, the easiest will be partner integration because this is a portless implementation. So we can select this, and now we can choose the platform where we have built our website. So let's say in my case, my website is built out on ICS. We can choose that. And now these other steps given to us, which we need to follow in order to set up the conversion API. So we can follow the steps given out here, like we have to go to the ICS account, and then we go to marketing home page, where we go to marketing integrations, and that is where we can go ahead and set up the conversion API. So let's have a look at this guys, how practically we'll do it on the IIS website. Once, this is the back end of my Is website, where we are in the admin of it. So we have to go to marketing integrations out here. For that, we can go to settings, and in settings, we specifically go to marketing integrations, where we're going to look for Facebook pixel conversion API. Here we can see Meta pixel over here out here, and we can see how we can connect it. So let's have a look at it. In order to connect this, we can connect to Facebook. It's going to be a pretty simple process. We have to make sure that we have the right profile Facebook profile connected over here. And then we have to verify all the details out here. Like the business profile, what is the business profile with which we are trying to connect? The Facebook page, also, if there are multiple pages, we need to select the correct page out here. And then the meta pixel as well. If you've created multiple meta pixel, then choose the correct pixel for this particular integration. Once you do so, then we can continue further. And now we can go to the next page where the accounts will be linked. Right now, what's happening is the Vicks account is getting linked with my Facebook, Meta Pixel, and the conversion API is being set up over here. So let's have a look at this. Once this is done, we can see that also. Now you can see it says we have connected the Facebook pixel and conversion API to the site. This is now set up on our website. Apart from this, there are other ways as well, wherein, let's say if your website is built out on WordPress, then we can do it on WordPress as well. For example, on a WordPress website, you would need a particular specific plug in for meta Pixel, which we would have to add first. We go to plug ins and we can look for meta Pixel out here. So press will give you the option, metapxil for press out here, which we can get. With this, also, we can follow the same process to set it up. So the idea is with the help of this integration, which we do, the data will be secured. It will not get lost because of any browser changes in the future. So whatever advertiser data is getting accumulated in the Meta ads account or let's say on the website, is properly securedly transferred to the MTA resources meta systems so that we can optimize them better for add targeting, and we're able to generate better sales at a better RI. In case this becomes a little difficult for people to set up the conversion API. You can also hire people from outside. Maybe you can check out fibre, and here you can look for, let's say, conversion API. Facebook ads. You can search for particular people as well, who can help us with setting up the conversion API for our Pixel adds. I hope this makes sense, and now you understand how we are going to set up the MTA Conversion API for our businesses so that we can secure the MTA data and we're able to optimize our ads accounts better. Thank you so much, guys for listening into this session, and I will see you in the next video. 29. Facebook Pixel + Shopify Integration: T. Hi, guys. Welcome to this session. In this session, we'll see how we can set up the meta Pixel with our Shopify account. So let's have a look at this. In order to do this, we can first have the meta Pixel created, which we are using for setting up our website, and we had seen this in the previous videos as well. Now, all we need to do is we have to go to our Shopify account, and we can first install Facebook and Instagram. So we can do that from the app section where we can look for Meta, and we can download the app, and install this app on our Shopify account. Once the app is installed, from here, we can set up our metapixel, which can then track our sales for our Shopify store. So now we can see it says connect here, Shopify store to Facebook and Instagram. What we want to do is specifically ads only. So what we can do is we can get started from here, which will help us to set up for advantage plus catalog ads, Meta Excel conversion API, ads, performance and analytics. All this will be set up with this. So we can go to get started and connect your account first. So this is now going to connect your account with your Facebook account, so get that connected. And then choose the prof, the business portfolio, based on which your Meta ads account is built out, so Connect that. Here you can choose the preference of the sharing data preferences. You want to share data with Meta specifically in an enhanced maximum or conservative manner. You can choose that. Most recommended one is enhanced. Then we can connect the pixel. The pixel which you have created on your Meta as account, you can select that from here, it will automatically reflect. You can just select that and agree and submit for review. So now the setup is happening wherein the meta pixel will be set up on our Shopify account. And once this is done, then we can go ahead and build out our catalog campaign advantage plus campaigns in which we can add all the catalogs. All the products which you are selling on your Shopify store, which will reflect here in the Meta account. And then we can also start advertising them and track those sales. So this will be the process, guys, how we can integrate our Shopify store with our Meta ads account for a pixel so that we can track all the conversion, sales, purchases which are happening on our Facebook Ads account. So we can see we are at the final stage over here and now it is being set up. So now it says, run ads. We can sell things products on Facebook and Instagram, so we can start from here. I hope this makes sense. You understand now the complete process, how to set up your Meta pixel with your Shopify store. Thank you so much guys for listening into this session, and I will see you in the next video. 30. Facebook Ads Bidding Strategies: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads bidding strategies. So when you start running ads on Facebook, there are different types of bidding strategies which you can select from in the Facebook ads campaign. So let's have a look at this guys. So the first type you will see are going to be spend based bidding strategies which are available. The first one is going to be highest volume. Highest volume bidding strategy is a one wherein we can use this to maximize the delivery and conversions. Let's say you are running a campaign which is optimized for conversions. So in such a case, we can make use of this bidding strategy. This bidding strategy focuses on getting the maximum conversions possible by utilizing the complete budget. So for example, let's say, there is an event planner whose focus is to bring in as many people for the event, then they can run a campaign with this particular bidding strategy. Which will only focus on running the ads in such a manner that we can get as many conversions as possible. That's going to be the first one. The second one in this is going to be highest value bidding strategy. This is another type of bidding strategy, which focuses more on running the ads in such a manner, where we try to generate higher revenue. So we try to sell the option system, we'll prioritize the ads in such a manner that it we'll try to advertise high price products more and try to generate more revenue through this. So the focus and the optimization purely will be on the value or the conversion value revenue of which we generating by selling those products. This is very useful for e commerce kind of businesses where we are selling various products, where we can use this bidding strategy, so that we can prioritize the option system will prioritize high ticket products and try to advertise those more with a higher bid so that the chances of it to win the option and generate high revenue is going to be more likely. The other type of bidding strategies which you will get in Facebook ads is going to be goal based bidding, in which the first one which you get is cost per result goal. This is a type of bidding guise wherein we can set a cost on the average amount of money which you like to spend on every result or a conversion which you're getting. With the help of this bidding strategy, you can control the spend on every conversion which is happening. This is a very good bidding strategy which can be used in the last stage. Once you start getting a lot of conversions, we can optimize it to make sure that we are getting those conversions at a reasonable rate. That is when we can use this particular cost per result goal or the cost cap, which we call it. Another type of bidding strategy here, which we get is the highest ROS goal or return on ad spend. This is a bidding strategy wherein you aim to get a specific return on every dollar which you're spending on Facebook ads. So here, what we can do is we try to achieve a specific revenue on every dollar which we're spending. So the option system tries to run the ad in such a manner that we try to sell those products more, which would be helping us to achieve this number. So that is how a ROS based bidding strategy will work, where the focus is on purely revenue. And then comes manual bidding, which is as an option, which you also get in Facebook ads bidding, wherein you can bid the highest amount you would like to pay to win the option. This is useful when you have already started using Facebook ads for a while, and you have a fair idea about what will be a right bid to use and implement in the campaigns to get the best results. So you can also use. A good thing about manual bidding would be that the case that the bidding will be in your hands, and you will be able to control the spend on your Facebook ads campaigns. These are going to p guys all the different types of bidding types or strategies which you can select from in the platform, and you can use them for various different business objectives. I hope this makes sense, and now you understand all the bidding strategies. Thank you so much guys for listening into this session today, and I will see you in the next video. 31. Custom Audience - Website Visitors: His. Welcome to this session. In this session, we're going to talk about the custom audiences which we can use in the Facebook ads. So custom audiences are going to be the audiences which we are collecting over a period of time from our website. So when people come to our website and they interact with our website, we would like to target them, retarget them with our Facebook ads. So those we can collect through custom audiences feature, which we get in the Facebook ads account. With the help of this feature, we're able to collect the data of the users who are interacting with our website. And now we can follow them with our Facebook ads. When they go to their Facebook accounts, we can target them ads on their Facebook feeds. So that is what we can do with custom audiences with website visitors. So let's have a look at this guys, how we can set it up on our Facebook ads account. Once we are inside the account, we can go to the left panel where we can go to audiences. And here, Google, Facebook will allow you to create these audiences specifically. We have three types of audiences which Facebook provides. The first one which we're going to look at right now is custom audiences. As we spoke, the custom audiences in this, there are two types of sources which we get over here. One is your sources, which is a case where these are audiences, which is coming through your specific website, or let's say app activity, catalog, offline activity, or customer list. So when people are interacting with your website, we can collect their data. Customer list can be, if you've collected customers information, like their first name, last name, e mail address, we can target them with Facebook apps. Other than that, if people have interacted with your app, in that case, we are able to collect their data, and we can target them as well. Also, if you've set up some offline activity, some event, Facebook event, which you have done, and where people have attended those events, we can reach out to them as well and re target them with Facebook ads. Other than that, we have catalog wherein we can target people with our catalog of products through our Facebook ads option, which we get here. These are all going to be sources coming through our audiences, people who have interacted with our business. This is first option. The other option is Meta sources. Meta sources is basically all the audiences which Meta or Facebook has collected over a period of time when people come to Facebook and they open an account with them, so they provide a lot of their details. That audience targeting becomes our Meta source custom audience. Here we're going to look at the your sources section. Let's see this. Here, what you can do is you can select your website. Let's say you're doing your sources. And then we can go ahead and set up this website custom audience. So in this, we're going to target any type of criterias which we are setting about here. So the first is the source. The source is basically the Facebook pixel, which has been set up on our website, which is going to collect all the audience data, their IP addresses or cookies, which we are able to target. Then you can set up the event. In this case, we are focusing on those audiences who interact with our website, so we can say all website visitors, or there are other options as well, like people who are visiting specific pages of our website. This option also, we will see. Other than this, we can also have a look at the visitors by time spent, how much time they have spent on the website. Based on that, also, you can talk. So these are the options which you get in events, and then you can look at retention. Retention is the period for which you are going to follow these users, okay? So the default days which Facebook gives you is 30 days. The maximum you can do here is of 180 days, which is like six months, you can re target people. Other than that, Facebook also gives you the option to include more people. If you want to create a combination, you can do that with an function over here, which basically means that we will not only target people over here, which is website visitors, we can also add more other options as well. So it's like a combination which we are creating now with the help of this. So that's another feature which you get. In addition to that, you also have option to use exclude people. So this can be audiences whom you don't want to re target. That also you can combine over here. So we'll see different scenarios of this as well. Okay. So these are all the combinations guys which we can make out here. And then finally, you can go ahead and give a name to your audience and give a description of what kind of audience you're trying to retarget. So let's take an situation wherein, let's say I'm into selling products, and I want to target those users who come to my product page, they check out my product. But now once after selecting my product, when they go to the checkout page, they don't purchase. So now I want to re target such kind of users. So what I can do is, since it's coming to a specific page of my website and not all pages. So I'm going to choose the second option, which is people who visited specific web pages. And here, I can say that the URL of the product page which has a specific keyword over there. Let's say I'm selling an iPhone 15. So let's say this is the keyword which we are adding. So what we're saying is, people who are specifically coming to my iPhone 15 page, we would like to target them. However, they are these people who are checking out the product, but then they are not purchasing from the checkout page. So in such a situation, I can go ahead and exclude those people. Okay? Exclude those people who are coming to the checkout page and not purchasing. So I will remove those people specifically. What I can do is I will include those people who are coming to the checkout page as well because they came to the particular iPhone 15 page, and then they went to the checkout page as well, but now they have not purchased. So I would like to go ahead and select that also. So here, I can choose the page which has checkout in it. Now, this becomes a combination which we have created wherein I want to target those users who are going to my website, they checked out the product, they selected it, went to the checkout page as well, but did not convert. This becomes a kind of a custom audience which I have now set up, and I can give it a name as well. Then if I want to describe this audience, I can do that and create this particular audience. So this is becoming a website conversions, which we have created right now for iPhone customers. So this is how guys custom audiences gets created out here inside the Facebook Ads account. Once you do this, now, you can go back to your campaign and you can select this audience and you can target them inside your campaign. I hope this makes sense, and now you understand how we can make use of custom audiences inside the Facebook ads campaign. Thank you so much, guys for listening in to this session today, and I will see you in the next video. 32. Custom Audience - Customer List: Hi, eyes. Welcome to this session. In this session, we'll talk about customer list or e mail list which we can use inside the PasM CAS account. So we have a feature called in custom audiences, which wherein we can use the customer or e mail list. So customer list is basically a list of details of our customers, which we have collected over a period of time. People who come to our website and they open an account with us and then do business with us. So their details gets collected with us. So we will have a data of our customers first name, last name, e mail address, or maybe over a period of time, we have developed an e mail list of customers whom we have connected with. So that data can be linked at the back end in Facebook as account, and now we can target them with our Facebook as. This can be a very strong marketing strategy with the help of which we can show adds of our products and services to our people who are a part of our e mail list or a customer list. Let's have a look at this guys, how we can build it out. In order to have this customer list, there is one specific requirement, which is that we have to go ahead and open a business manager account as well for this. Only then a customer list or an e mail list can be used. Let's see this case, how we can set this up. Once we are inside our Facebook ads account, we can go to our audiences segment. And here we can start the whole process of building this out. So Facebook will allow us this can be done under custom audiences, so we can go to custom audiences over here and we can select customer list. And then we can go next. So if you have not yet build out or opened your business manager account, a Facebook business suite you have not yet created. That needs to be done first and you need to link your Facebook as account to it, then only you can move forward. So in my case, I'm able to do that because I have done that already. So now once you are on this page, it gives you all the information of how we can prepare our customer list. So Facebook gives you a lot of information that they give you a template file template as well to show you how to fill up the details. Okay, what are the filling up guidelines? Okay, what kind of information can be upload? Like e mail address, phone number, mobile advertiser ID and other stuff as well, pers name surname as well. So these are all the details which you can see. You can download their template as well to understand what all information can you upload in the list in the sheet, and then upload it back at in the system. So After looking at all this data, then we can move forward and we can go next, where we can upload this file. The file needs to be in a CSP or a TXT format, and you can upload it from here. So let's have a look at this. In this way, you can upload the file specifically, and then you can go ahead and move forward with it. So now you can see all the data which we have uploaded out here, which showcases here as well. So this is the customer list of people whom data we have uploaded at the back end, and now we can import and create. So now Facebook will start uploading this at the back end, and your customer list will be created. So you can see now, this is our customer list, which has been created. Now, you can go ahead and use this information in any of your campaigns as well. Once you're back in your campaigns, you can link it to any campaign as you want. In this particular manner, you can go to the acceet level. Look at this. You can go to the asset level specifically. And you can go to the audiences segment. And you can see over here, we will have the option to select the particular customer list, so I can select this out here. So this has been linked to this specific campaign, and then we can move forward and create the whole campaign and create the ads for it. So what will happen is the ads, which we will create now will target all these users because their names and email addresses have been added, so we can target them with those details. So in this particular aguys, the e mail list or a customer list feature is used inside the Facebook ser campaign. Hope this makes sense and you understand this feature and how we can use this in the campaign. Thank you so much, guys for listening into this session today, and I will see you in the next video. 33. Custom Audience - Facebook Page: Hi, guys. Welcome to this session. In this session, we're going to see how we can make use of the Facebook page custom audience, which we can use in a Facebook ads campaign. So Facebook page custom audience is wherein we can create one custom audience also for people who are engaging with our Facebook page. So people who come to our page and comment on the page or like and follow the pages, those are the kind of users now you can target as well with your Facebook ads. This can turn out to be a much more effective business strategy because these are people who like your product or your page already. Now targeting them with ads can get us better conversions or conversion rates. So it makes all the more sense for us to create a custom audience around this as well. And you can do this in a very simple manner. In the Facebook Ads account, we can go to audiences where this can be built out. Let's have a look at this guys. Once we are inside the account, we can come to audiences on the left panel. And here we can start the whole process of building it out. We can create a new custom audience. In which case, this is going to be a part of meta sources because these are people who are coming on our Facebook page and interacting with us. So from there we'll get this data. We can choose Facebook page here. And we can choose the page on which people are coming and interacting with us. We can also choose the events. What kind of activity are they doing on the page? So there are various options which you can select from, which is like everyone who engage with your page or anyone who visited the page. Depending on the relevancy of it, you can choose the type over here. And then the other options are also there like account centers accounts who engage with any post or ad. So like these various options, Facebook gives us, which you can select from. And you can also decide the retention for how many days would you like to follow them? So we can a default day can be 30 days wherein we can follow them with this particular with our Facebook ads. In addition to this, you can also create various combinations. You can include more people if you want to with other particular, let's say, events or activities which they're doing. You can combine in this manner as well. You want to target people from the first page and the second page different two different actions altogether. This way, various combinations can be created. Then you can give it a name. In this particular manner. And if you want to, you can give a description of this audience as well, that what kind of audiences are you trying to target over here. So by giving all these details, we are able to create the custom audience for our Facebook page, as you can see here. This has been created now, and this will start collecting data of users who come to our page and engage with us. And simultaneously now, what we can do is we can link this particular custom audience with a campaign to follow them with our ads. So we can go to the campaign page, and we can go inside that campaign specifically. We can go to the a set level where we can do this audience targeting. Here, as you can see in audiences, if we come, we can go ahead and attach this over here. Combined audiences. This is what we had given it a name, so we can select it. And now this has been linked to our Facebook ads campaign and this so that the ads can target these particular users who are engaging with our Facebook page. I hope this makes sense, and now you understand how we can make use of the data of users coming to our page and engaging with us by targeting them with our ads. Thank you so much, guys for listening into this session today, and I will see you in the next video. S. 34. Custom Audiences - Lookalike Audiences: I. Hi, guys. Welcome to this session. In this session, we're going to talk about the Local audiences option, which we get to use inside the Facebook ads account. So Lookalike audiences are going to be an audience category, which we can create based on the custom audiences which we have built on our Facebook campaigns. So as we spoke about it earlier also, so custom audiences are going to be of various types, wherein people either they're coming through our sources, which is basically people interacting with our website or our Facebook page, or it can be through Google Meta sources as well, wherein we're targeting certain types of audiences which Meta has shared with us. Now, based on these custom audiences, we can create a local like audience types. A local like audience is going to be a type, which will be similar to the type of custom audiences we have built out. So Facebook, now, will look at audiences who have similar traits as the ones, which the custom audiences have in our campaigns. And this will increase the reach of the users to whom we would like to show our ads and target our ads to. Log audiences turned out to be very effective in terms of reaching out to more people with similar interest. So a good part with Local ag audience in Facebook is we can create any type of Local ag audience for all the type of custom audiences we have created in the account. Let's have a look at this guys, how practically we can set it up in the campaign. Once we are inside the account guys, we can go to specifically audiences, where we can start creating this particular type. So here you can create an audience, which can be local like audience. So the first thing which Facebook will ask you to select will be a locale source, as we spoke earlier, so any custom audience which we have created, can be the source over here, or we can create a new source altogether, a new custom audience to start off with. Whichever way you want you can do this. Let's say we're selecting an existing custom audience over here, and then we can select an event with value or other event with value. We can give the value of it as well. We're looking for purchases or revenue specifically that we can define out here. In addition to this, we also need to provide the audience location, which is the geographical location which we want to target for this particular local audience. You can just type the name of the location in this particular manner, and you can do that. And then finally, comes the select audience size. So where we can give a percentage of the custom audience, which we would like to target. So here, Facebook gives us a slider with which we can choose what percentage we are going to use. So as you can see, the more percentage you increase, the reach of the people also increases simultaneously. Another important thing which you need to remember here is the more is the percentage which you specify, possibility is there that the audience, the localk audience that much, might not be that similar to the custom audience, which you have provided. So a better suggestion which Facebook gives is to keep this percentage lower let's say one or 2%. That way, the quality of audiences, which you will be targeting here in this local audience, will be very similar si or lookalike to your custom audience. So this we can keep over here. As you can see, with 1%, we are now able to target around 2.778 million people out here, and with this, we can create the audience. Now, this lookalike audience is getting created, which we can then go ahead and use in a campaign. So let's have a look at that also. Once you are inside the campaign, L et's say we're going into this campaign, we can go to the at set level where we would be applying this particular local y audience. Here we can come to the audience targeting part. Here, specifically, we can choose the audience lookalike audiences. And over here, we can select the audience, which we have chosen. And in this way, it gets linked to a campaign, which can then be shown adds to. I hope this makes sense, and now you understand how a localk audience gets created. What is the case of it and how you can practically use it in a campaign to target ads to these audiences. I hope this makes sense. Thank you so much, guys for listening into this session today, and I will see you in the next video. 35. Why To Use Videos In Facebook Ads: O. Hi, guys. Welcome to this session. In this session, we're going to talk about why video ads is a crucial thing which you should be using inside your Facebook Ads account. So if you look at some stats, right now, what we get to understand is that video is something which is being extensively used across the platforms. So majority of the users who are consuming content, they're consuming it on videos. So Video consumption is content consumption is way too high compared to any other content type, as you can see out here, like social media post news articles, research content. So videos become far more consumable content, which users are seeing right now, and rest all have a higher skim rate. So comparatively, if you look at, let's say blogs or long term business content, they have a higher skim rate where people are skimming it. Most of the time, the consumption is very high on video content. So that's one of the very strong reasons that you should be paying a lot of attention to running video ads in your Facebook campaigns. Another data which we get to understand over here is over the period of time in the future as well. This want to watch more video content is going to grow furthermore. Like, right now, if you look at it, the content types which most of the people are watching and more they will watch in the future are around videos, news articles, and social media costs. So keeping this mind as well and understanding this trend, you can understand that the video consumption is going to increase drastically in the coming future. Keeping that, also in mind, we should be planning our campaign strategies around running a lot of video ad campaigns in our Facebook ads account. Also, if you see the amount of time spent on watching video content across Facebook and YouTube has grown a lot. So we can see that on Facebook videos, less than 1 hour is most of the people are spending like around 44% spends less than 1 hour. And then there are 25% or people spending around one to 2 hours on Facebook videos specifically. So the user engagement is quite high compared to other formats, if you look at it in that manner as well. And because of which, it's a great place to run video ads and advertise your product and services to your users and show it to them so that you can engage with them and convince them to click on your ads and come to your website and do business with you. So that also, if you look at it, the amount of time spent on watching these videos are also growing tremendously. Also, one of the protaps, which you can keep in mind while running a video ad campaign, and we'll see this in the coming videos as well. That what we have noticed over a period of time and what Facebook gives us as data is that 85% of the Facebook videos are watched without any sound. Most of the users are watching these Facebook videos, without sound in a mute format. So we should be adding captions to our video ads whenever we are creating them, which ensures that we are able to provide all the messaging across to our users in a clear and concise manner. So this way, what happens is the user is able to clearly understand what is the next actionable item, what next steps he or she needs to take, and what is the product all about and what are the services they're trying to provide. So you should be keeping this in mind while you're building out your Facebook ad campaigns. I hope this makes sense, and now you understand the importance of video ads or videos, which you should be adding to your Facebook ads campaigns going forward. Thank you so much, guys for listening into this session, and I will see you in the next video. 36. Create Facebook Video Ads Campaign: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a Facebook video ad campaign on the plan. So once we log in to our account, guys, we can start building out this campaign from the campaign stab. And for video ad campaigns, we are going to choose the campaign objective as campaign as engagement, which will allow us to create video views campaign out here as we can see. Now we're going to build out a manual engagement campaign guys. So we can select that and we start building out this campaign out here. The first thing which you do is you provide the name to this particular campaign. Let's say we're saying it's video views campaign. And then what you can also do is you can go ahead and choose the ad categories. If you want to if they are related to anything related to let's say credit employment or housing, then you can choose the special ad categories. You can see the campaign details are going to be in this particular manner, wherein we can go ahead and provide the bind type as option. Okay. Campaign objective is going to be engagement as we can see out here. And then we can also select AB testing if you want to do, or if you want to use campaign budget optimization, then you can switch this So these are all the details which we are filling up at a campaign level. And once you fill this up, then we can go ahead and click on next, which will bring us to the acset level. So here we can name the asset and we choose the conversion action. So let's say we are specifically looking for people to visit our website, so we can choose that as well and choose the performance goal according to that. Let's say we want people to visit our website for conversion specifically, so we can choose that as well and we choose the pixel which we have set up over here, and the conversion action, which we can decide out here, what it could be. That can be selected as well. Apart from this, we can also give a bid, which is going to be the cost per result goal, which we want to pay out here in this particular manner. You can specify that. And also, we can set the budget for the campaign. How much money can we spend on the campaign on a daily basis? You can schedule the campaign as well, you can give the start date end date of the campaign out here, and then we come into the location targeting wherein you can do location targeting as per your requirement in this particular manner. Apart from this, you also have the option if you want to use advantage plus audience, which is out here, which we can add as well. And we can also do the placement tugting, if required, we can use that. These are all the details which we're going to pull up at the ad set level. Once you click next, you come to the ad creation part where you can first of all name the ad, which we're creating. Now, as you can see, automatically, Facebook will take the Facebook page. You Instagram page, if you're connected, will get highlighted out here. So we will know we're creating the ad for which particular page. And now we can create the ad. There are multiple options, which is like we can create a new ad or from an existing an existing post, or we can use a creative ub mock up as well. And then the format. What type of video ad are we creating? So Facebook gives us three options, which can be a single image or a video or a carrousal, or a collection. Let's say we are doing a single image or a video ad, and now we start uploading the media, which is the video file, which we will be using out here. In this manner, you can select your media file and then you can just go ahead and print it if you want to. You can do that as well. You can have a look at how it is going to look like for your on different placements. If everything looks fine, we can check this out over here as well, how it is going to look like as you can see. And then you can say done. Now there are multiple options with this video file, which we uploaded, so we can edit the video as well for various reasons, like for example, we can also go ahead and see, we can use thumbnails over here, if we want to use thumbnails, so we can use the thumb nail which we want to have for this particular ad type in this specific way. Other than that, if you want to use captions. While like we were speaking about talking about this in the last video, that most of the time, it will be a great idea that when you're running a video ad, you have captions at the bottom coming up. So Facebook gives you two options over here. One is you can upload an SRT file, which will be a manual script, which you can upload and which you can use over here as a caption, which will come at the bottom of the video ad. Or else. Facebook's AI can generate the caption as well for us. So that option also you can select, which is quite an effective and powerful tool which they have built out, which can very effectively create the captions for us, and that can be used as well. So here we can go ahead and upload the SRT file if we want to. Okay. In addition to this, if you want to trim the video in any way, you can see the one on one ratio as well, how it is going to look like. A better option is going to be the original one, which we are using here. These are all customizations, which you can do out here, and once you have done the customization with the media file, which you've uploaded here, then we move to the primary text option. Where Facebook will give you multiple suggests, text suggestions, from the previous ads, which we have used, so you can make use of that. You can also in the same manner for headlines as well. We can create that as well. In this particular way. You can write a headlines, descriptions as well, which you can provide out here. Now, the idea is, as you see that we have a lot of information, which we can provide around, we can use a 225 characters in the primary text. So it makes all the more sense that we are using that information as a we. So this way, what is going to happen is, uh, we are able to talk more, give more information about the business, and higher chances of people clicking on our ad and then coming to our website. So we provide the primary text, the headline, descriptions, and then finally, you can go ahead and choose a call to action. So let's say we're looking for learn more as the best option out here. Which you give. And then you can also give your final website URL, where you want people to visit your website. Okay? So this is where people are going to land once they click on your ad, and they will be able to do business with you buy your product, take your services. You can give this apart from that, if you want to give the display link, okay, Display link is going to be the link that is going to show up on the ad. So this is how it will show up on the ad so that people will know which website they are reaching. They're going to land on. These are all the details sites. Apart from that, you have language setting as well, so you can add your own translations or automatically translate your ad, so that option also you can switch it on. And then since this is going to be a conversion campaign, which we are building out for videos. So what will be suggested is that we are able to go ahead and Use the tracking as well. So we can set up the tracking pixel as well, which you can put up out here, and then you can set up the campaign. So this way, guys, we will be able to build out a video ad campaign inside the Facebook ads account. And then we can run this for increasing engagement, video views, and bring traffic to our website so that people can check out our product and services and do business with us. Hope this makes sense, and now you understand the whole process of how to set up a video views campaign inside the Facebook ser account. Thank you so much, guys for listening into this session today, and I will see you in the next video. 37. How To Create Lead Gen Campaign: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a lead en campaign inside the Facebook CAs account. So a lead en campaign is going to be one where you will be able to generate leads for businesses. So with the help of this campaign, guys, we run Facebook ads, wherein people see our ads, and when they click on our ads, it takes them to a form where they can fill up their details and submit that information. So this helps to generate a lot of leads for businesses, and now the business sales team can contact those leads and offer their products and services. So that way, we're able to generate a lot of potential sales for the companies and businesses we are running ads for. This turns out to be a very effective marketing strategy, wherein we run such kind of campaigns to bring in more clients for the business, and that can generate revenue for them. So let's see guys how we can build out this kind of a campaign inside the Facebook as account. So once we're inside the account, guys, we can start building out this campaign. So you have a campaign objective in Facebook, which is leads itself, so we can select that, and we can go ahead and build out this campaign. This is going to be a manual campaign, so we're going to select that, and we start building it out. So the first thing which you can do is you can give it a name specifically. In this manner. And then you can choose the campaign details remains the same, which is like it's a buying type is option and campaign objective is leads. We can leave the AB testing part and the campaign budget optimization as is because we don't want to make any changes to that. And then we can get into the asset level. Now, at the aet level, you can start giving all the other details, like you can give a name to the adset. And now you can see specifically we're looking at the conversion as a instinct form. So instinct form will be an option where people would be presented with a form or a lead form, which they can quickly fill and submit as a lead. So this is the most appropriate option which you should be selecting in a lead gen campaig Then you have the Facebook page, which we have selected out here for which we are doing it. The performance goal we are looking at is maximizing the number of leads. Obviously, here, the objective remains that we can generate as many leads as possible. Then we can also provide the cost per result goal, how much on generally speaking, we can spend to get one lead so we can provide that information. And then if you want, you can you can go ahead and provide the budget and you can schedule the campaign as in when you want to start off with it. Also, at the asset level, we can do location targeting. So here you can do your location targeting where you want to run these ads specifically. So you have all the options, so you can select those options as well in this particular manner. As you can see. Beyond that, we can come to audience targeting. If you want to do manual audience targeting, you can do that also by switching to original audience, where you will get the options of selecting demographics, gender, detailed targeting. All of that will be provided to you. So here you can choose your age category, let's say, we're choosing 18 to 60 years. Gender also, we can choose both gender. Let's say we are doing this g and campaign for a car rental service, and we want to generate leads for them. So that way you can choose the demographics and detailed targeting also can be done over here. So let's say we are looking at interest specifically, and we're looking at bar rental. So now you can go ahead and choose the audiences which we are looking for out here in this particular manner. So once you have done your audience targeting, then we can look at placements, if you want to use any manual placements, where you want the ads to appear. Usually, it will be a good idea that we can leave it as advantage placements because with that, you get more reach, your ads are shown on multiple different placements across the Facebook network. These are all the details which we are filling up at an ad set level. Once you fill this up, then we can move to the ad level where we can go ahead and fill up all the details. The first thing which you do here is you give a name to the ad. And then what we are looking at is we can choose the Facebook page as well, and we can choose the ad types. Let's say we're choosing a single image ad over here. And then we can go ahead and start building out the creative out here, so we can edit the ad the media, and we can add some media, let's say we're using this one. So you can see in this manner, our ad creative will get uploaded, and we can use that in our ad creation. And then we can fill up all the other details, which can be the primary text which we're looking for. Let's say it's a car rental service, we're choosing in that particular manner, any headline which we want to give, so we can provide here. We can also give a description out here. These are all the ad creation part which we're providing and what we are looking for a lead gen, so you can choose an appropriate call to action in that same manner. Let's say we're looking at signing up. Here we now are going to create a form because this is what we are here we want to build up a form which can be presented to our audience and they can fill it up. Here you can build out the whole form. So now Facebook gives you multiple options, which is like more volume, higher intent, and rich creative. More volume means this will specifically focus on getting as many leads as possible. Higher intent will be a case where it will try to target the ads in such a manner that we're trying to get high quality leads. So a better option would be that we can start with more volume in the beginning, where the focus is generating more leads, and later on, we can switch to a higher intent form. Apart from that, we give the intro. In the intro, we can use the image which we have used in the ad itself or use any other image as well as possible. Then we can give the headline over here. You can also provide the additional details. In this manner, you can give some greeting. And then we put in some questions, which we want the details, the information, which we want to collect from the users, so which we can provide. So in this case, specifically, we can also mention what we are going to do with this information. In this manner, and then we can choose the type of information which you want to collect from your user, so we can choose e mail for full name and phone number as well in this way. You would also have to provide the privacy policy page of your website in this form creation. You can go to your website. Let's say this is our website, and we can go to the privacy policy page specifically, and we would have to provide that. As you can see, we're providing that over here. Once you provide that, then we can go ahead and look at the message. After filling up the form, what kind of message you want to showcase. We can say thanks, you're all said, We you can visit our website. That information we can give, and then we can provide the website, URL. If you're asking if you're directing them to our website URL, then you can give the website URL out there. Now, once the form is filled out and they get to this page, they have the option to view our website. This way, we are creating the whole form out, as you can see, Once the form is created, this will be attached to the ad, and now people would be able to see the form right with the ad and they can click on it and fill up the information. So apart from this, you can also go ahead and set up the tracking in the sense that you would be tracking this as a conversion so that pixel has to be set up over here as well. So these are all the information which we provide out here, and then we can click on publish to submit the campaign for a review, and then it can start running. In this manner, guys, we are able to go ahead and create a lead gen campaign inside the Facebook as account for generating leads for different types of businesses so that they can quickly go ahead and provide the information, which comes to the business, and now the business can contact them and offer their products and services. I hope this makes sense, and now you understand how to create a lead gen campaign inside the Facebook gans account. Thank you so much, guys for listening into this session today, and I will see you in the next video. 38. App Promotion Campaign: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a app promotion campaign inside the Facebook ads account. So we can use Facebook ads guys to promote our mobile app so that we can drive a lot of app downloads for our business. So with the help of this, we're able to show ads, which when people click on it, they can install our mobile apps, and they can do business with us. So for that purpose, guys, we can run a campaign on Facebook. So to build out this kind of a campaign, we can start creating it from here where the campaign objective can be app promotion. Now, in this case, as you can see that we will be requiring people, we are driving optimization for app installs and app events. So you will have to also link your particular app with Facebook ads account and the business manager. And then we can create such kind of a campaign. If we don't link the particular app with our Facebook ads and business manager, then this campaign will optimize for Link clicks. So make sure we have done the linking so that it optimizes for app installs or app events. Once that is done, then we can create this campaign, start building it out. There are two options for this. One can be an advantage plus app campaign, which will be an automated campaign, where are some preset settings will be there, which we can use, and we can create the campaign much more easier way. The other option is manual app installs campaign, wherein we will set up all the settings from scratch. Let's have a look at this. So when you start building out this kind of a campaign, you have to start off with the campaign level where you can name the campaign first. And then we can choose our campaign details, which is going to be the case wherein we are using the buying type as option. Campaign objective is app promotion because we want to promote our app for app downloads. Other than that, we can also give a campaign spending limit. If we want to. We can also if we want, we can switch on the IOS 14 plus campaign option or AB testing and campaign budget optimization, if we want to do it at this particular stage. Other than that, we can just save this, and now we can go to the next part, which is going to be the accet level. In the accet level, we can name the acet and now we can attach our app over here. As you can see, so wherever you have registered your app, the platforms, let's say Google Play or App Store, we can choose that particular platform, and now you can search for your app in this particular manner and link it to the campaign to the accet. Apart from that, we can also define the performance goal. In this case, since we are looking for maximizing for app installs, so we can choose the performance goal as that, and we can give if we want, we can give a cost per result goal as well, which is the average amount of money we would like to spend to get those installs. So initially, you can leave this as is. Later on, once you start getting installations or downloads, then we can put this amount as well to control the cost. Once you do this, then we are coming to the budget and schedule level. Here you can define how much average daily budget can you spend on a per day basis for this campaign. And then we can give the start date end date for this campaign. Once you provide that, we can come to the audience controls where you can do location targeting. So here you can go ahead and choose your locations in this particular manner. And you can also do your audience targeting out here. Again, Facebook gives you two options. One is going to be advantage plus audience, which is a case wherein they will automatically find our audience and find relevant placements to show our ads on. Or else, we can go ahead and switch to original audience as well where we define the audience manually. So when we start manually doing audience targeting. So all these options gets open, which is age. We can choose the age category in this particular way. We can also do gender targeting and demographics, interest and behavior targeting as well. So here, we can choose our demographics and income sources as well in this particular manner. So that becomes our demographic targeting. And then if we want, we can also do interest based targeting, or let's say behavior based targeting as well, which we can do out here. Once you've done your audience targeting guys, then we can move forward and we can go to the ad level, the creative level, and create the ad for this. Now you can see we are coming to this page where we can build out the ad. We can select our Facebook page first. And now we can go ahead and upload an image also. We can add a media file. We can upload a lot of media file, whichever is relevant for us. We can go ahead and do that. As you can see, in this manner, the creatives will get made, and now you can use them out here. Once you provide the images which we are going to use, you can provide the primary text. You can give the headlines, descriptions, in this particular way. Since it's an app download, which is happening, so we can keep the call to action as installed now. And since it's an app, so we can also go ahead and give a Dpling if we want to. Deplns are going to be specific sections of the app where you want people to land. That can be used for app events, particularly. Now, apart from that, you can also specify the language targeting or and tracking which we have done so that we can track all the app downloads, which happens from here. These are all the details suis which we can give. And now you can see a preview of the ads, how they are going to look like, which we can use across Facebook placements. This is how it is going to come up. And when people click on these ads, they're taken to the Google Playstore where they can install the app from there. This is how guys, we are able to go ahead and create particularly a Facebook app promotion campaign, which we can make, and then we can use it for driving app downloads for our businesses. I hope this makes sense and you understand the complete process of how to build out this campaign. Thank you so much guys for listening into this session today, and I will see you in the next video. 39. Brand Awareness Campaign: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a brand awareness campaign inside the Facebook ads account. So once we log into our account, guys, we can start building out this campaign, and we can choose the campaign objective as awareness. So with this, as you can see, you can optimize for reach, which is like reaching a lot of users across the Facebook network. We can also do it for brand awareness, which is where we try to show our ads to a lot of people to make them aware about a brand. We can also optimize this campaign for video views so that we can get a lot of views on our video ads, and then we can also do it for store location awareness, where we want to make people aware about our physical store location. So now we can start building this campaign out guys. So in this, the first thing which we do is we name the campaign And then we can go ahead and provide all the other details, as we can see out here, right now, what we can provide is also the campaign details, which is like the buying type is option. Objective remains as a fairness. If you want at the campaign level, you can switch on the AB test, which is going to Uh, the Facebook algorithm will test different add performance test varie versions, and different images to find the best options to select and use them in the ads, which we can do. Or else you can also do advantage campaign budget, which is basically a case wherein you can set a budget at a campaign level, which can be utilized across assets. So depending on how ads perform in different assets, the budget will be utilized according to that. So we can set up the campaign level or campaign budget optimization from here. Next, when we come to the next level, which is going to be ad set level. Here you can go ahead and name the ad set and then choose the performance goal. Since this campaign, which we're building out is for brand awareness, so we can choose that kind of objective. We can say maximize number of impressions, which basically means we want to see a high number of ad being shown impressions being the highest. In addition to that, you can also do a bid control, which is basically we can go ahead and aim to spend the entire budget. We can put a bid control as well, which will control the bid for us while the ad goes into the option. You also have options over here for dynamic creative. If you want to use dynamic creative, the Facebook algorithm will create the ads of different types which we can use from here. And then we can give the budget as well and schedule it as well as per our requirement. So here we can give a daily budget, which is going to be an average amount, which we would like to spend on this campaign on a per day basis, or we can choose a lifetime budget as well, which is basically a lump sum amount which will be invested into this campaign during the tenure of the campaign. As per your requirement, you can set the type of budget and you can schedule the campaign as well. From here, where you can give a start date ended. Also, as you can see, we also have other options like audience control. So here you can do your location targeting. So you can choose your locations in this particular manner. Then what you can do is you also get the option for audience targeting. Facebook gives you two options. One is advantage plus audience, which is basically the Facebook technology or algorithm automatically finds our audience and tries to target our ads on different placements across the Facebook network. Addition to that, we also have options for other targeting which we can do, which can be a let's say we want to use any custom audiences or lookalike audience, you can choose from here, or any audience which we have created, audience coming from our websites. They also you can target from here. In addition to that, you have age targeting, gender targeting, detailed targeting, which is Facebook's data, for audiences, which you can target from here. So let's say for now, I'm using a custom audience over here, which we can target. Once you set your audience targeting, then we can move forward and we can go to the next level. Placements. Again, here is going to be two options, which we can use the advantage placements, which is where the Facebook algorithm will decide which placements will be best for our ads to appear on, that is one, or else we can go to placement controls, and we can manually also go ahead and choose manual placements, where we would like to show your ads. Ads can appear across Facebook Instagram messenger. All those options will be presented to you, so you can choose Facebook Instagram messenger audience network where you can, if you want, you can select and show your ads. Here you can manually select your placements. These are all the options which you will get at an adst level, guys. Once we fill up all this information, now, as you can see, we are coming to the ad level. Where we can create the ad creative and we can also go ahead and choose the Facebook page for which we are creating this. And we can create the ad, we can choose the format, whether we want a single image or a video ad or a Carousal, or a collection. So we can decide the type of ad which we want. Then we can go ahead and upload the media. We can upload the particular files which we want to choose out here specifically. In this particular way. As you can see. Then we can go ahead and provide all the other parts of the ad, which is going to be the primary text. We can give the headline over here as well. And you can give a description as well. Usually, descriptions are something which might not appear that much on the ad. This is something which we don't provide all the time. These are all the details which we will provide. Now, you can see a preview of all the ad placements, how they are going to look like. This is how the ad will get created and will be ped across the Facebook network. Once the ad is built out, we can give the landing page out here. Which is going to appear on the ad as well. As you can see in the preview. And then we can also have the tracking option, which is not needed for here because we are just looking for awareness purposes. We are creating the campaign. So this will focus only on branding, trying to run the ad on multiple placements across the Facebook network, so a lot of people get to see our ads, and if they're interested, they might click and check out our product and brand. So these are all the details styles which we fill up at the ad level. And once you fill this up, you can publish the campaign. This campaign will now go for a checking, and once Facebook approves our ad, then the campaign can go live. I hope this makes sense, and now you understand the whole process of how we are building out a awareness campaign inside the Facebook As account. Thank you so much, guys for listening into this session today, and I will see you in the next video. 40. Website Traffic Campaign: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a website traffic campaign inside the Facebook at account. Once we log into the account, guys, we can start building out the campaign from here. And we can build a traffic campaign. Now, as you can see, a traffic campaign will optimize for multiple things, like we can do it for Link clicks, which is like we're trying to drive traffic for generating a lot of clicks on the ad, which we've created so that people can reach the particular. They can click on the ad and get some traffic. We can do it for landing page views as well, which is a case where we optimize for making people click on the ad and visit page. We can also do this for driving traffic to messenger and Whatsapp. We can also use this campaign for generating business phone calls. Also, this campaign can be used for generating visits to our Instagram profile. So these are all the options days for which we can optimize this campaign. We can start building out the campaign. So Facebook gives us two options. One is tailored web traffic campaign, which is an automated option wherein all the preset settings are used, like advantage plus placements, highest volume bidding strategy are used to build out the campaign very seamlessly. The other option is manual traffic campaign, where we provide all the details from scratch. So here, guys, we can use manual traffic campaign, and we can start building this out. So the first thing which we do is we provide the name of the campaign, and then we can choose the campaign details. So here in the campaign details, we're looking at the buying type and the campaign objective remains as traffic. You can also go ahead and use the AB test option to help improve ad performance test variations with different images. So the Facebook algorithm will try out different types of images, text, and audiences to create various types of ads and see which ones works best for the campaign. Other than that, you can also make use of advantage campaign budget, which is basically a setting where you can allocate budget at a campaign level so that it can be used across all the assets in the campaign. So now if you have certain ads which are working really well, then the budget can be more focused on that ad compared to the other ads in the assets. So that way, you can set a budget at a campaign level here. When you move to the next part gase, we are coming to the aset level where you can first name the addset, and now you decide what kind of conversion action you want. So since this is a website traffic campaign. We can look at website as we want to send the traffic to the website. So we can choose that, and then we choose our performance goal. So what are we basically optimizing this for? So Facebook gives us multiple options, like first is maximize number of landing page views, which is basically a case wherein we try to show the ads to users who are more chances of clicking on the ad and visiting our website, our landing page. The second option is maximize number of link clicks, which is going to focus on targeting our ads in such a manner that it will try to get a lot of clicks on the ad. The other options which you have here is maximize daily unique reach. So we can try to get unique reaches as much as we can on a daily basis. And the other option is to maximize number of impressions. So where the Facebook algorithm will optimize the ads to run so that we get maximum number of impressions possible. So if I'm specifically looking for website traffic, then we can look at maximize number of landing pages, and along with that We can also provide the cost per result goal. We can set an average cost, which we would like to pay for every landing page view which we are getting, which we can set out here. Then it also gives us the option to select dynamic creative wherein the Facebook algorithm will provide creative elements like images and headlines, and they will create various combinations and create various ads for us. The other option is at an asset level, also, you can set budget and schedule. So you can give a daily budget to the asset, which will be a fixed budget for the asset, which will be used, or you can use a lifetime budget as well, which is the total money which will be used in this campaign. The daily budget is going to be an average budget, Facebook will optimize your budget as per the adds performance, and then we can schedule the campaign as well. We can give a start date end date to it. As you can see, we also get the option for audience controls, where you can do your location targeting. You can choose your location in this particular manner. And then we have the option for advantage plus audience, which is where the Facebook algorithm will automatically figure out the best placements, where our acts can be shown, audiences, which will be targeted. So it will automatically find the audiences, or else, we can also do custom audiences, if need be, if we have any custom audiences, look alike audiences, we can choose them as well, and we can use them in the campaign. In addition to that, Facebook itself has their own audiences in detailed targeting, where you can choose any type of audiences out here. So once you define your audiences, whom you are going to target, then you also have placements. In placements, again, there are two options, advantage placements, which is an automated version, where Facebook's algorithm will decide the placements where they would like to show your ads to generate maximum traffic. The other option is you can manually also go ahead and choose the placements, which you can do out here. There are various options which Facebook gives us the manual options, which has Facebook, Instagram, messenger and Audience Network, where you can see these are all the placements where our ads can appear, so you can now select and customize this as well as per your requirement. So once you decide your placements, then now we are going to the ad level, where you can name the ad, which you are planning to create, you select your page as well. And now you can go ahead and create the ad over here. So we are going to create different formats are there, which Facebook gives you a flexible or Crousal, collection, single image or video, so we can choose out of these, and then we upload our media. So here, you can upload your media file, As you can see, in this manner, we can upload the media file, and then we provide our primary text. In this manner, you can write your headlines and descriptions, if you want to give, you can give descriptions as well as per your requirement. Once you provide the text to be here guys, then we can go ahead and look at the destination URL or the website URL. T We can provide that. You can see in this particular manner, it will appear. We can also go ahead and do the tracking over here. Okay. Since this is where we are looking for website traffic. So we just want to focus on that. The Facebook algorithm will optimize the campaign only to generate traffic, bringing people to our website page and making them check out our page. So these are all the details which we're going to fill in. If you see the preview, you can see how the ads will look like once they start running on different placements across the Facebook network. So after you fill up all these details, now, you can go ahead and publish this campaign. So this is becoming a website traffic campaign, which we have created now, which will now go for a checking and once Facebook approves it, then the campaign can go like. I hope this makes sense, and now you understand how we build a Facebook traffic campaign inside the account. Thank you so much, guys for listening into this session today, and I will see you in the next video. 41. Online Sales Campaign: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a online sales campaign inside the Facebook ax account. So once we log in to our account, guys, we can start building out a new campaign. As you can see, we have a campaign objective called sales, which will help us to optimize for conversions, which is basically action taken by the user on the website, which can be a purchase, which can be filling up a form. It can be signing up for a newsletter or downloading an app. Then we can also do it for catalog sales, where we can make people to buy products or services from our catalog, primarily. And then you can also generate purchases through Messenger, Instagram, and Whatsapp. And you can also do specifically, you can get people to be interested in your business to Polly. These are all the options for which we can optimize this campaign. Let's see this, how we can build this out. So for creating this campaign, Facebook gives you two options. One is advantage plus shopping campaign, which is an automated version where we use some preset settings, which includes like automatic placements, lowest cost bit strategy, which we can use here and simply build out the campaign. The other option is manual sales campaign, which can be a manual campaign, which we are creating out here. So let's have a look at this. So once we start building out this campaign, the first thing which you do is we provide the name of the campaign, and then we can choose our campaign details like buying type option. Campaign objective will be sales here. We can also use a catalog, like we were talking about earlier. If we want to want people to buy products from your catalog, we can link that out here. Also, Facebook gives you the option for AV test. So if you want them to improve the add performance and test versions of with different images and text, then we can switch this option on as well. Apart from that, we have advantage campaign budget where we can set a budget at a campaign level so that it can be utilized across assets, whichever assets ads are performing really well, that particular ad gets more share of the campaign budget. So that way, we can set up a budget at a campaign level. In addition to this, when we move forward, now we are coming to the asset level where you first name the asset, and then you decide the conversion location, whether you want it on a website, a website, and app together or any other options. So let's say we are looking for online sales on our website, so we can choose the first option. And then choose our performance pool. So what exactly are we optimizing for? So here again, Facebook gives you multiple options. One is, maximize number of conversions, which is basically focusing on how we can generate as many sales or actions being taken on the website. The other option can be maximize value of conversion, which is where the Facebook algorithm focuses on generating higher value purchases. The other goals which you get is you can maximize for landing page views or link clicks or unique reach and impressions. So these are other options which you can also consider. Now that we objective is online sales, the more relevant options would be to focus on conversions or conversion value. Once you set this up, then we can set up the conversion as well. The metapixel should be tracking properly in this particular case to run for the campaign to run properly. You can also give a cost per result goal, which is the average amount of money you would like to spend on each conversion. This way, we can control the spend on every conversion, which is hap. You also get the option for dynamic creative. If you switch this on, then Facebook ads algorithm will automatically create different types of ads, combinations, they will generate and create various options add creatives for us. So at the asset level as well, we can set a budgets. We can give a daily budget, which can be an average amount of money, which you are willing to spend on the campaign on a per day basis, or you can give a lifetime budget. A lifetime budget will be the total money which you want to spend on the campaign for the total tenure of the campaign. Then you can schedule the campaign, so we can give a start date end date over here. And then we come to audience control where you can do location targeting. So I location targeting, there are various options, so you can go ahead and choose different options as well in this particular manner. And target those locations where you would like to show your ads. In addition to that, we have advantage plus audience targeting, which is an automated option. Wherein the Facebook algorithm decides automatically, what type of audience to target your ads to? Here we don't provide any audience targeting as such. However, you have the option, if you want to do Manual audience targeting, you can use original audiences. And in this case, you will get the option to do that. You can do custom audiences. Let's say you have some custom audience which you have collected over a period of time. Let's say people who visited your website or your Facebook page. So you have a data of custom audiences from there, so you can use them as well. In addition, if you want to use Facebook's audiences, that option you will also get where you can do age targeting, gender targeting, and detailed targeting from here. In this manner, you can select your categories. Once your targetings are done, audience targeting is done, then we can come to placements. Where again, Facebook gives you two options. One is advantage plus placements, which is where the Facebook algorithm decides, which placements will be best, where your ads should be shown. Other option is manual placements where we can choose our placements ourselves. So the placements can be across Facebook, Instagram, audience network, and messenger. So here you get multiple options as you can see, and now you can select which ones you want, which ones you don't want. So like this, you can customize your placements, and then let the ads run on them. Once you do your placement targeting this way guys, then we can go to the next part, which is going to be the ad creation part for this campaign. And now you can first go ahead and link your Facebook page and choose the ad set up. Let's say, we're doing a manual lode of a single image or a video ad. Here you can choose the ad creative specifically. Ideally, you can select in this particular manner. Once you have your ad creative applied, now you can put the other information like primary text which you can give. You can give some headlines, and you can give some description as well. You can also choose a appropriate call to action button as well, which would be best for your business. In this particular manner, and you can give your website you. Now the ad has been created. Now this is going to be online sales. So make sure your tracking is set up properly. Facebook pixel has been set up so that we can track the sales. Once this campaign goes live and it's targeting users across the Facebook network. So once the ads are created, you can see a preview of the ad, how they are going to look like across various Facebook placements. And then you can go ahead and publish this campaign. Publishing the campaign would mean that it is going to go and go for a checking, and once Facebook approves your ad, then the campaign can go live. So this way, guys, we go ahead and build out a online sales campaign inside the Facebook ads account. I hope this makes sense and you understand the complete process of how to build out such a campaign. Thank you so much, guys for listening into this session today, and I will see you in the next video. 42. Facebook Ads Strategy - 1: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ad strategy. So once you start running Facebook ads, it's very important for us to have a very strong strategy of how we are running our ads in this account. So what we understand of Facebook ads is the majorly what we are focusing on here is on AB testing of ads. We have to make sure that we are testing our different variations of ads and figuring out which are our winning ads in the account and then utilizing them running similar kinds of ads more into the account. And that is how we can make sure that we are able to generate better sales and output out of it. So for that, we have to build out a particular strategy which we can have in place. So a simple strategy, which you can have over here is we can build out a campaign, let's say a conversion campaign, which can have one asset. Let's call it a winner asset, and in which we are not going to put any ads for the timely. Then what we do is in this, we're going to create a duplicate of this winner asset and create a dynamic creative ad over there. And let it run as is. So now we will have two assets created in the campaign. The first acet is a winner ad set with no ads, and then there will be a second acet which will have a dynamic creative. And then we can do that with another third asset as well, where we build out another dynamic creative add in it. Now what we do is we let these ads to run for a good amount of time, and then we come back and see how they have performed. Based on the performance of the ads, let's say we identify a couple of winner ads out of it, which we now put it at the in the winner addset, which we had created. So this way, what we are doing is, we are testing different types of ads in different adsets, and then identifying the winning ads out of it and keeping them aside in a dedicated sacred adset in the campaign. And we can have a separate budget for them. So this way, we start collecting winner assets in a specific asset, and we focus on that by giving it a separate budget. So let's see this guys. We're going to see it in three different phases. The first phase right now, what we're going to focus on is creating a campaign with a winner asset in it. So let's see how that we can create. So once we are inside the account, we can start building out a campaign. Let's say it's a sales campaign, which we are creating a manual campaign out here. And let's call it a Facebook strategy, a strategy campaign. In which we are going to choose all the details over here as given out here. And then we can go next and give this a particular name. Let's say, this is the winner at set which we are creating. And we can give all the details, we can set the cost per result. Okay, we can give the budget for the campaign. An audience targeting we want to do, we can do that audience targeting as well out here and give placements as required. And now we don't create the ad. In this part where we are coming to the ad part, you can see that in this campaign right now there is only one winner one ad set, which has this ad. So what we are going to do is we're going to leave it as is and publish. So now if you see, if we go back, so this is the Facebook ad strategy campaign which we have created And if I go inside this, it will have the particular one, which we have out here. Let's remove this one, which we see. We just have the winner one, and if we go inside, we have this ad, which also we don't require right now because the winner at set should not have any ad at this moment. So this becomes our simple campaign, which has a winner ad set in it, which has no adds into it. So now after this, what we're going to do is, we are going to create another ad set in the same campaign, which will have a dynamic creative ad in it, and we'll do audience targeting on it and let that ad run for a certain period. So now again, Facebook says that the good idea is that every adset should have at least three creatives. Now, these three creatives can be three image ads or they can be three video ads, which we can consider. Then we let those three creatives run simultaneously, and then we come back and see which ones were the best one which worked out. The best one then, we move it to the winner a set, which we have created right now. I hope this makes sense. Everyone is able to understand in the next video, what we're going to do is we're going to look at creating another acet with a dynamic creative ad in it, and we'll create three creatives over there and let it run for certain period. Thank you so much, guys for being with me so far, and I will see you in the next video. 43. Facebook Ads Strategy - 2: Hi, guys. Welcome to this session. In this session, we're going to see the Facebook ad strategy, which we were discussing in the last video. If you remember, we spoke about the case that we can apply a new strategy wherein we can build out a campaign inside the Facebook as account, which can have one ad set, which's like a winner ad set, which we create with no ad in it. Then what we're going to do right now is we're going to create a duplicate of that add set in which we're going to create dynamic creatives and apply a 322 strategy on it. So let's have a look at this guys. Once we're inside the account, you can go inside the campaign As you can see right now, there is only one ad set, which is the winner a set, which does not have any ads in it. We're going to create a duplicate of this. Now the duplicate has been created. We can name it, let's say D CT one. And in this, specifically, what we're going to do is we're going to switch on dynamic creative, which is going to provide creative elements such as images, headlines. Go the Facebook algorithm will automatically go a and generate various combinations and create these ad creatives for us. Can also specify the budget and schedule when this will start. Okay, we can provide the audiences targeting as well like location targeting out here, placements. All of these can be provided, which will be same as the winner ad set which we had built. Now in this adset, we are going to create the ad. So the ad which we are going to create, what Facebook suggests that the ad the access should contain at least three creatives. It can be either three video creatives or image creatives, which we can have. So now what you can do is we can select the single image video, and we can select images out here. As you can see. And from here, we can select our images in this particular manner. Once you apply add the images, you can also switch on the optimized creative for each person. This will again try to the Facebook algorithm will target users based on their behavior and the type of ads they will be more relevant to. So now we apply the specific strategy, which is going to be that we have three creatives uploaded. Now, along with that, we add two primary and two headlines. So here, we're going to add two primary te in this particular manner. Then we also give two headlines. In this particular way. We have provided the information out here. Apart from that, if you want, you can absolutely go a and you can give the website URL also out here. T which can be seen in this particular manner. Now the creative has been created, and we have given the three images with two headlines and two primary text over here. This becomes our specific DCT one, another creative which we have created. I hope this makes sense so far, able to understand the strategy which we are trying to apply here. We'll see in the next video, how we move forward with this and how we do our testing and to compare and then figure out which are the best winning ads which we have got out of the ads performance. Thank you so much, guys for listening into this session, and I will see you in the next video. T. 44. Facebook Ads Strategy - 3: Hi, las. Welcome to this session. So in this session, we're going to see the creative which we created in the last video, which was the ad creative which we had done in the campaign. So we had gone ahead and built out a campaign with a winner aset, and then we looked at in which we didn't have any ad. We created another ad set in which we created dynamic creative. And now we're going to see how we can figure out the winning ads in that dynamic creative acet and then move it to the winner acet which we created before. So let's go inside the campaign, guys. So as you can see, right now, if we go into the campaign which we built out, so it has now two assets. One is a winner asset, which does not have any ads, and the other one is a DCT asset in which we created two ads over here. Okay. So now imagine that after running these two ads, we figure out that ad number two has got better results in terms of click impressions, conversions have been better. So what we want to do is we want to move this particular ad to our winner adet now. So and then what we can do going forward is we can build out another aset, another creative, and we can test that as well and see if we can find any winning ads from there also. And we keep moving them to the winner adset and we run it separately. So let's have a look at this guys, how we can move this ad specifically into the winner acet. Once you go inside the campaign, you can see right now there is a winner acet over here, which does not have any ads. However, the DCT one has two ads over here. We figured out that the second ad has done really well. What we can do is we can make a copy of it. We can copy the whole thing. Once you copy the ad, now we can go to the winner ad set over here, and we can paste. This way, what is happening is the second ad is getting pasted in the winner aset over here, and you can name it in this particular manner. We have moved it to the winner aset now. Simultaneously, what we are going to do is we're going to remove this from the other ad set because we don't want to have duplicate ads. Here you can come and you can delete. So this way, now we have moved the winning add to the winner asset, and now we can keep testing in this particular manner, where in the other acceets, we keep on adding new advertisements, new ad copies, and we make variations of it. We can improve the images, videos, we can improve the possibly targetings as well at an asset level. And then whichever ads perform really well, we can move them to the winner acet which we have created. Hope this makes sense, and now you understand the strategy which we can use to test or do AB testing of ads in Facebook Ads campaign and how we can identify better winning ads for our business and make them run separately in a dedicated aset. I hope this makes sense. Thank you so much, guys for listening into this session, and I will see you in the next video. 45. Facebook Ads With ChatGPT: Hi, guys. Welcome to this session. In this session, we're going to talk about how we can make use of the Cat pT AI tool in order to get a lot of optimization suggestions for our Facebook ads campaigns. So there are a lot many things which we can get as suggestions from Chat p, which can be around account structure, campaign structuring, which we can do with the AI tool. It can also give us some ideas about the add copies which we want to run on the campaigns. Also, landing page optimization can be suggestions we can get from the tool. It can also provide us suggestions around what kind of audience targeting should we do for a particular brand, also the online sales campaign structure, which we would like to run for different companies, and then the bidding strategies suggestions as well. What type of bidding would be really useful for a particular brand? It can give us some ideas about that. We can also see some campaign optimization tips, which it can provide us, which we can implement on our campaigns. And then if we won, we can also build a complete Facebook ads brand strategy also from the tool. So let's have a look at this guys, how we can use the tool for all these suggestions. So once we go to Chat GPT, you can go to their home page and you can go ahead and sign up and open an account with them, and we can use the free version itself for all these suggestions. So here we can start providing all the prompts which we can give for the suggestions which we want. One thing which we need to make sure here is that the prompts which we provide need to be very specific so that it becomes more clearer to the AI tool to provide us the right suggestions. So let's begin this with the first suggestion, which is around account structure. So let's say we're going to give us choose a particular brand fir. Let's say this is the brand for which we want to get all the suggestions from the AI. This is a brand, which is total, which is into specifically selling free screen activity toys, wooden toys for kids, specifically toddlers and ages above, six to 12 years. For them, we want some campaigns to be built out. Let's begin with this. Let's say, we're going to say that we want them to look at this website. So we want to see the account structure. What will be the Mads account structure for this? So we can look at in this manner. So now if you see, they're looking at the particular website toddle dot a, and give us the structure for that. There can be campaigns like this parent resource, toddler education, and based on which we can get the ad group structure as well. What can be the ad groups for it? And then what kind of add copies can we create for that. So in this panel, we can have that in place. Now, let's say we can go a little bit more specific around what specific meta ads campaigns should be run for the brand. T Now the tool can look at the brand and give us specific campaign types as well. Let's say it can be related to awareness campaigns, a pre spot program campaign, which we can run as well. Source campaign, and what can be the ad groups for it? What kind of messaging we want to give in the ads? On that suggestion the tool will give to us and we can certainly in our campaign structure building. The other things which we can do here now is the add copy creation. So we can create some add copies as well. Let's say, we want to create some headlines and descriptions for this particular brand, which we can use with some character limits, so we can give it in that manner. We can say that And then we can also ask for some descriptions. With character limits suggested you. Now, with that, it is going to give us the headlines and descriptions as well as you can see, we have got the headlines and descriptions, which we can make use of now, which looks quite relevant to the brand. So the brand, what they're selling. It looks pretty relevant to the brand, and we can make use of these to build out our ad copies and get more ideas about what all other language or messaging can be used in the ads. In addition to this Landing page optimization, we can look at some suggestions, which we can ask that they can look at the page itself and give us some suggestions around how we can improve the website. Now the tool will scan and go through that and give us some ideas around what all suggestions can we do? What things can be done over here in this particular manner, so we can get those suggestions as well and try to implement them on the website so that we can improve the user experience when people land on this website. Also, we have audience targeting suggestions which we can take from the tool as well. We can say like they suggest audience targeting. Now, if we look at metads and based on that, it can give us some audience targeting. We can see it can give us demographic targeting, which we can do interest based targeting, geographical targeting. A that can come over here. This looks relevant because we are into the business of selling toys for kids, so educational professionals, working, parents seeking enrichment activities. These are all relevant audience targeting, which the tool is suggesting us, which we can seriously go ahead and implement on the campaigns. Apart from this, we also can ask for a particular, let's say, we want to sell the product, so we want to get a online sales campaign structure, so we can get that as well. Now they can give us the clear structure as well, what we would like to use over here with keywords with ads targeting, audience targeting. All of that we can get out here, which we can now to build out the structure on our Facebook ads platform. Also, if you see we can ask for bidding stre, what bidding strategies would be best. We can ask for that as well. And we're going to ask for specifically MTA bidding strategies over here. You can see it is giving us the bidding strategies as well, which can be used out here, ideally speaking, which we can certainly look at and possibly use it in our campaigns and prioritize what bidding strategy would really work well for the brand. Other than this, we can also look for campaign optimization tips from the AI tool as well. Looking at the brand, we can ask for what all different MTA campaign optimizations can be done out here. Now they can give us some particular idea about what all optimizations can be done out here specifically, which we can also consider using and implementing in the campaigns. So you can see there are a lot of different types of suggestions, which ideally, the AI tool, the Chat GPT tool can give us, which can be implemented and used to start optimizing very fast. It reduces a lot of time of strategizing and planning out what all optimizations should be done for the brand. And then lastly, we can also ask to get a Facebook ads brand strategy bill for a brand as well. So we can ask for that as well. In this manner, we can ask for a particular brand strategy buildout. What will be the defining objectives? What kind of ideally the audience targeting would be for them, add format. This can be the beginning of it when we are about to start managing a particular client's business or adds account. We can ask for a brand str set which can be done. This gives us a good top overview about the brand and how to pursue them, move forward with them. Measurement and optimizations wherein we can set up the Facebook ads pixel, a budget allocation scheduling, all these, we can put it as a particular process in place, and then use that to ideally went ahead and manage those campaigns in a much more effective manner. I hope this makes sense. Now you understand how we can use stipTy for various reasons to optimize, manage, control the met ads campaigns, run the campaigns in a much more effective manner. We can get tons of ideas, suggestions from the tool, which can be implemented on the campaign, which can really help to get better performance, better RY, for our businesses. Thank you so much, guys for listening into this session today, and I will see you in the next video. 46. Meta Business Suite: Hi, guys. Welcome to this session. In this session, we're going to talk about the Meta Business suite, which we can create out here. So Meta Business Site is basically like an umbrella account, which we can open, which can help us to manage all our business activities across Facebook, Instagram, and messenger. So let's say we have multiple clients and we're running a Facebook ads agency, and we have multiple Facebook ads accounts, pages, and Instagram accounts to manage. All those can be connected to one Facebook business suite. From one place, we will be able to manage them, run those campaigns, manage the pages as well, and run messengers as well for our businesses. This really helps us to handle multiple accounts and makes the work far more easier and organized. Let's see guys how we can open this account. We can go to the website, which is the Meta Business Site website over here, and we can sign up and open an account. We don't need to pay anything for this. Once the account is created, Uh, we will be able to go ahead and create the business manager as well, which will help us to run and manage Facebook adds accounts from there. So just to see how it looks like from within. So this is how Meta Business suite will look like the homepage, where you will be able to manage multiple accounts, Instagram pages, as you can see out here. In addition to it, if you want to manage multiple Facebook ads accounts, then we can go to the business manager on the left panel. And over here, you will be able to link the Facebook as accounts which you want to manage from here. You can do that. And then you will be able to see all the Facebook ads accounts in one place. You can go to any account you want, and you can create campaigns, access, ads, so you can optimize the campaigns as well from one specific login. So as you can see here, we are able to add ad account as we want or we can request an access to an ad account or we can create a new ad account as well for our clients. So once you add particular ad account, you just need to provide the ad account ID of of the client Facebook ads account, and you can link it to your business manager account. So to find the account ID, you can see this is the account ID guys, which we need to provide of the client, so you can ask the client to provide this particular account ID, which we can put out here and we can. We are able to link this Facebook ads account to our business manager. And once that is done, we are very easily able to manage these accounts from this particular business suite. I hope this makes sense, and now you understand what is the purpose of Meta Business Suite, what it can do. So these are all the specifications. As you can see, you are able to do multiple things across for, let's say, you want to post content across Facebook and Instagram. You want to create the ads, track, what kind of insights you're getting. All that information can be provided from the Meta Business Site website. I hope this makes sense, and now you understand the whole use case of this particular tool provided by Facebook. Thank you so much, guys for listening into this session today, and I will see you in the next video. A 47. Facebook Ads Policy: Hi, eyes. Welcome to this session. In this session, we're going to talk about the Facebook ad policies. So Facebook has built out some ad policies as well to safeguard their users experience. So these policies are made out so that people can understand, advertisers can understand that what kind of businesses can be advertised through Facebook ads and what can't be. So these are certain guidelines and policies built out by Facebook, which basically tells us what type of advertising is possible on the Facebook network. There are various policies guys which you can find over here, which you can go through. They have built out a resource material, which you can read through to understand what are the policies under Facebook ads, which you need to follow. So in order to access this, when you go on and you search for Facebook ads policy, you will come to the resource over here. So this is the advertising policies resource created by Facebook as. So you can see these are all the topics on which they are checking our ads specifically. So there is an ad review process, wherein once you create your ad, it goes through a checking process or a review process, where through their algorithm through programming, Facebook checks our ads based on their policies which they have applied. So here, specifically, the review process happens. If the ad is approved, then it can run on the Facebook network. Otherwise, they will send out an e mail saying that the ad has been disapproved, and we will have to make some changes, corrections in it, and then we can resubmit the ad for a review again. Apart from this, there are certain specific type of content which Facebook does not allow to advertise, which falls under prohibited content. So illegal products and services, discriminatory practices. These are certain topics on which Facebook will not allow us to advertise. You can see the topics over here, tobacco, unsafe substances, weapons, adult products, adult content, third party infringement. So there are various topics under prohibited content as well, which you would not be able to advertise with in Facebook. Apart from that, if you go to restricted content, I restricted content, there are topics or businesses related to alcohol, dating, online gaming, promotion of online pharmacies. These are certain types of subscription services. These are certain topics on which Facebook will not allow to advertise on their network. Also, when we look at video ads, certain things in video ads like disruptive content, or entertainment related restrictions, wherein we are using depicting certain contain related to drugs and alcohol use, or adult contain profanity, violence, and war is something which Facebook will really look at very closely, and they will not allow such ads to run. Apart from this, if you come into targeting, then again, there are certain things related to targeting, like relevance, accuracy, related landing pages. This is something which Facebook will very closely watch and see if it follows their policies or not. Then lead ads related to lead gen businesses when you're running. Then there are different types of information like account numbers, criminal history, financial information. These are certain things which would need prior permission. With that, only, we can ask for such information. So these are certain things which Google, which Facebook will again look at. Also, if you look at brand assets, you can use brand assets, brand endorsement, brand usage in ads. There are certain things we have to be careful about because Facebook will have specific rules and policies around these as well. Also, we have policies around data usage restrictions. So what kind of data are we collecting of the user is also what Facebook is looking at very carefully. So these are certain things which you should be knowing about with respect to running ads on Facebook policies, because this would really help you to understand what you can advertise on their network and not. Also, when you're speaking to clients and they have certain products and services which they want to advertise, so you can tell them clearly what all things will be possible within the Facebook ads network and what will not be. So that is why knowing about the Facebook ads policies becomes very critical. I hope this makes sense, and you understand all the advertising policies of Facebook now. Thank you so much, guys for listening into this session today, and I will see you in the next video. 48. Banned Ads/Accounts: Hi, guys. Welcome to this session. In this session, we're going to talk about banned ads situations, which can happen with Facebook ads. So as we understand that Facebook ads can get banned for various reasons. So Facebook looks at our business very stringently, meticulously, to understand what we are trying to advertise and based on which they can take such decisions. And you might see a lot of situations wherein our accounts get banned by Facebook. So there can be some specific reasons behind this for Facebook to do so. So the main reasons for banning Facebook ads accounts can be violating content, evading, enforcement account authenticity. Okay. We're looking at violating networks or unusual activity. So to understand what these are specifically, Facebook has built out a resource, which is their advertising restrictions page on which we can understand and get to know what could be the main reasons behind all of this. So this advertising restrictions happens on the Facebook, on our Meta business account. It can happen on our ads account, the page account and on the user account as well. There can be situations wherein our page has been banned by Facebook. However, the ad account is still running. So there can be multiple different scenarios like that. So to understand, what are the main reasons. The first is violating content. Violating content will be a scenario where Facebook goes in and sees that chartizer runs ad content that severely or repetitively violates their policies. So if that is happening, then in that case, Facebook will not let you run such ads on their network. That is one option. The other option is going to be evading enforcement, which is basically a case where Facebook is able to identify that you are trying to create new ad accounts or business assets to enable running advertising, and you're trying to violate their policies. Okay, you're trying to running the same or similar policy violating ads across multiple business assets. So such kind of things Facebook will not tolerate and they would go ahead and shut our account down. And then comes account authenticity. So I account authenticity, Facebook is looking at a case wherein there's a use of inauthentic user accounts to set up a page ad account or business account happens to run ads on Facebook. So a lot of times people can use unethical ways to run their accounts, and that gets checked by Facebook under account authenticity and due to which they can go ahead and ban as accounts. And then violation of networks. Violation of networks is going to be a case wherein advertisers, they don't manage business assets that are connected to other abusive businesses. So let's say there are a lot of businesses for which Facebook does not allow you to advertise like alcohol ammunitions. So for such businesses, if you're trying to manage business assets, then also, Facebook can go ahead and stop our account, ban our accounts. In addition to this, there can be some unusual activities for which as well, Facebook can ban accounts, if the account gets hacked. So in such a situation, it can happen. So when such things happen, we can appeal to the Facebook team regarding this, and the account will then go into review. And once Facebook reviews your application and understands that it is not a genuine reason, then there are possibilities that your account can get unsuspended and reactivated. So let's see this guys, how we can do this. So once your account is banned by Facebook, you can go to specifically to the business support home. And in business support home, we can go to account review, where you will be getting a message from Facebook, mentioning that your account has been banned right now, and they will give you an option to for account review on the right in side. So you can click on account review. You can provide all the details. You can explain what your business is all about, and then raise that appeal with them. Once the appeal is raised, the Facebook team will review it, and if they find everything is fine, they can go ahead and unsuspend your Facebook as account. So this will be the process guys, how we can reinstate Facebook as account, which was banned by them. I hope this makes sense, and now you understand the situation of Facebook ads being banned by them for various reasons. Thank you so much, guys for listening into this session today, and I will see you in the next video. 49. Tailored Web Traffic Campaign: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a tailored web traffic campaign inside the Facebook as account. So tailored web traffic campaigns are going to be another option which we have when we are building out campaigns, which will be where preset settings are given, and we are able to build out these campaigns very quickly. So with some predefined settings which are there like advantage plus placements and creatives, we can quickly build out such campaigns, and we can get our ads running. Let's have a look at this guys, how practically we can do this. So once you start building out a new campaign, let's say we're doing a traffic campaign. Facebook gives us this option, which is a tailored web traffic campaign. So here you will get some preset settings, which will include advantage plus placements, and you can use the highest volume bit strategy, which we'll try to get as many clicks as possible on our ads to get us traffic. So we can select this. Now, in this campaign type, you will see that we are going to give all the details regarding the campaign audience targeting, all of that we are going to do. However, we don't need to build out any assets. We just we go ahead and provide the campaign details, and we straightway get into the ad creation part. And that is how we can create this campaign very quickly. So let's see this guys. Once you start building out the campaign, the first thing which you can do is you can go ahead and give a name to this campaign. And then you can do AB testing, if you want to switch this on, you can do that, which will basically help to improve the at performance test versions with different images that would be possible out here. We can give a campaign level budget or a lifetime budget out here as well. And then we can schedule the campaign by giving the start date end. In addition to that, we also have audience targeting here, wherein it will automatically use the advantage plus audiences, which is out, which we can use from. In addition, we also have custom audiences. So if you have any saved audiences which you are using right now, we can make use of that as well, like any audience or custom audience from your website or Facebook page, which you have collected over a period of time, that can also be used in this campaign in this manner. Then we get into location targeting, which is going to be the geographical location targeting, so you can target your cities in this particular manner. You can select, and we can do our gender and age targeting as well as given in this particular area. You can do your men, women targeting as well. Also, Facebook allows you to do your detailed targeting, which is around demographics, interest and behaviors. Let's say you're doing some interest targeting, so you can select your categories in this particular manner. Once you have done all of this, then we are coming straightaway to the ad creative part where you can give your Facebook page, you can go ahead and choose what type of ad would you be creating ad format. Let's say we're creating a single image or a video ad, and here we can upload our image. In this particular manner. Once you provide your image, then we can go ahead and provide the text as well. In this bate. Then we can give some description as well if we need. These are all the details which we're giving and we're creating our ad creative. Over here, A call to action which you would like, which would be most appropriate. You can choose that also. The last thing which is needed for this is going to be the website URL, the landing page where people would land when they click on our ad. You can also give your tracking information out here, the website tracking, which will be the Facebook pixel, which will track our sales when people do business with us. Once they have landed on our website. So these are all the details which we fill up guys, and you can now see the preview of the ads which we have created now, across various Facebook placements, which will appear. So that now the ad has been created. You can just publish this campaign. So this is becoming a tailored web traffic campaign, which we have created now very quickly, and this can start running and show up on different placements across the Facebook network. I hope this makes sense, and now you understand what is tailored web traffic campaigns, how we can build it, and what is the use case of it? Thank you so much, guys for listening into this session, and I will see you in the next video. 50. Tailored Lead Gen Campaign: Hi, guys. Welcome to this session. In this session, we're going to see how we can create a tailored leads campaign inside the Facebook ads account. So tailored lead campaigns are going to be an automated type of campaign wherein some preset settings which Facebook provides, with the help of which, we can build out a campaign very quickly. So with the help of this, you can create leads campaigns and then generate leads for your businesses. So let's have a look at this guys. So you can start building out this campaign from here, guys, and we can choose leads over here. As you can see, Face gives you two options. One is going to be a tailored leads campaign, which we can create, which will have some preset settings which we can use and we can build this out. The other option is Manual Leads campaign where we give all the details manually. So let's have a look at this. So in a tailored leads campaign, we have to give all the information starting from the name of the campaign first. And then we can choose the conversion location. In this case, since we're looking for lead gen, so we can choose as instant forms as our conversion location, and we can choose specific Facebook page as well for which we want to do this. So we can apply this as well. Let's say we are looking at this. And then we can give the budget of the campaign, so we can give a daily budget or a lifetime budget as per our requirement. Daily budget will be the average amount which we are willing to spend on the campaign on a per day basis. Facebook will optimize our budget and charges according to that. We can also give the scheduling of this campaign that would be the start date end date of the campaign over here. In addition to that, we can also look at audiences. So here, Facebook helps you with advantage plus audiences, which we can use or else we can define our audiences ourselves, also. So wherein I can use the custom audiences or local audiences, which we have built through our Facebook page or through our website as well. So we can use all of that. Once you do your audience targeting, then we come to the location targeting where you can add your geographical locations in this particular manner. Now, once you add the location targeting, then we come to the other targetings, which is going to be age, so you can specify the age category which you want to target and also the gender. In addition to this, we can also go ahead and look at categories from Facebook audiences, which Facebook provides in terms of demographics, interest, and behavior. So there are hundreds of categories which Facebook has created based on which you can select also in this specific manner. Once these details are filled in, then we can go ahead and go to the next part, which is where you are going to create the ad. So here we can name the ad first. And we can start building out the add by giving the Facebook page and choosing the type of format of the ad. Let's say we're creating a single image or a video ad out here, we can upload our media file from here, guys. In this particular way, we can upload our media file. Once that is filled in, then we can provide our primary text as well out here. We can also give appropriate sign up button sign up call to action phrase, which we would like to use on the ad in this specific manner, and now comes the instant form. This is where we are going to create the form which we will use to generate. We can create the form from here, guys, where we can give it a name. And we can fill in all the details. In this the form type, Facebook gives us three options. More volume means this is going to be a case wherein we're going to use the form that's going to help us fill up forms much more faster through a mobile device. Higher intent will be a case where we're going to show the ads in such a manner where we're going to make sure that it is being filled by people who are really going to convert eventually. And then you have a rich creative also, wherein we can add a lot of images and messaging can be done. So we can choose any of this option and then start building out our form. The first is going to be background image, so we can choose that k and give a headline. In this particular manner. Then we can add the questions which we would like to ask our users the information we would ask them to fill up. So we can ask for that as well over here. We can choose the information, what kind of information we are trying to collect over here to e mail, full name. Okay, we are looking for let's say phone number. All these are the categories which we can ask for in the information in the form. We can also give a description, which is going to let the people know about how this information will be used. This way, you can provide the description. And then finally, you can give the policy page, if you want to give a policy page of your business, which you can provide out here. Let's say this is the policy page which we're looking at. A Once you provide the page guys, then we can lastly give the message, which is the last message, which we'll show to the users once they fill up the form. I can say, thank you, you are all said, You can visit our website, and we can provide our website URL out here. With this, our whole form gets created, as you can see on the right hand side. And we can add the custom question over here as well. You can add more information also in this particular manner, and this is how the whole form will get created. Once the form is created, guys, then we can go ahead and we can create the whole cam. So this is going to be our leads campaign, which we've created, which is a tailored Leads campaign, which we've built out, and now this can be used for generating leads for our businesses, and people would be able to see the ad with the form attached. They can click on the form, fill up the information, and submit their information, which will be used for the service which we want to provide them. I hope this makes sense, and now you understand how a tailored Leads campaign gets created in the Facebook ads platform. Thank you so much, guys for listening into this session, and I'll see you in the next video. 51. Facebook Ads Automated Rules: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads automated rules. So automated rules is a feature which you get in Facebook ads account, which we can also use to optimize our campaigns. So this is a kind of a feature wherein we can give certain conditions based on which we would want Facebook to take some actions on the campaign. So you will be able to define certain types of conditions over here, and when those conditions are met, that is when the Facebook ads system will take those actions on our campaigns ad sets and ads. So let's have a look at this guys, how we can very easily apply this on the campaigns. So once we log into your Facebook ads account, we'll be able to create these rules from the rules option given at every level. You can see here we can go to rules and here we can create a new rule from here and manage current rules as well. This feature is available at every level. Here we can create rules at a campaign level. Then at the assets level as well, you have the rules option. And then when we come to ads, there also, you will get the same option. Other than this, if you want to create rules, you can come to all tools, and over here as well, you can do it from automated rules option, which we get out here. So let's have a look at this guys, how we can create these rules. So once you are on this page, we can start creating new rules in the account. Okay? So let's have a look at this. So you can build out a custom rule, as per your requirement, your conditions, what is important for your business, for your account. You can build out a rule, which we're going to see. Other than that, there are other options as well, we'll look at, which is related to we can enable advantage plus creative or we can reduce option overlap, optimizing our at creatives, or reducing audience fragmentation. So let's have a look at custom rule first. So as we spoke in the custom rule segment, what we can do is we can build out rules for different levels. So let's say, I'm creating a campaign rule right now. And I want this to apply on all active campaigns. So let's take a situation in which you would like to create a rule. Let's imagine that we are running a campaign with a specific budget which we have in mind, which we want to spend on that campaign. So I would like to create a rule wherein I would like to go ahead and pause a certain campaign once it reaches a specific spend. So what I would want from Facebook is that they monitor my campaign spend on a daily basis, and the moment it reaches that particular threshold, it should go ahead and turn off my campaigns. So that's the kind of rule I want to create. By creating this, what we are doing is, we are controlling our cost. We are making sure that we are not spending too much money on our campaigns. So you can build this by we're applying this on our all active campaigns, and the action is that we want to turn off the campaign. And here, guys, we are going to add the condition. So the condition would be that we want to have a spend. If the campaign reaches a certain spend, this action should be taken. So we choose that particular metric, and we can say that if the spend becomes equal to or greater than smaller let's say it becomes greater than 1,000, then this particular condition should be applied. This action should be applied. So you can schedule it as well. Okay. So if you want to schedule it to run the rule continuously, you can do that, or you can do it daily at a particular time, or you can do a custom as well as for your requirement, and then we create this rule. Now this rule has been created, which will be active on all the campaigns. The objective is to turn off campaigns if the spend goes anything greater than 1,000. Another type of rule which we can create in custom rule, would be related to assets. Let's look at that also. Let's say this is related to assets rule, and we want to apply this on all the active assets. And what we would want is we can do multiple things out here. As you can see, you can turn on or turn off the assets or you can adjust the budget as well. All that is possible. So let's say, I want to create a rule wherein if a particular for a particular asset, we see that the conversions have been increasing, then that is a working asset for me, and I would like to increase the asset daily budget by a certain amount. In such a case, I can choose this, I can say increased daily budget, and I can give the percentage or exact amount. I would like to increase it by. Let's say, I would like to increase the particular amount by or a percentage which we are choosing an amount over here, which we can say in this particular manner, and we can also give a maximum daily budget cap. Yes, I would like to increase the daily budget, but I would not like to go beyond a certain amount. We here, I can give an upper limit as well to this. Now the condition is, this is going to be a working, a performing as asset level. The conditions will be that possibly we're getting decent results. Let's say the results have been greater than five. That is one condition. Also, let's say another condition that we are looking at specific any particular, let's say, particular CTR, or we are looking at other factors as well, which you can consider also, which you can consider here as well at the moment, and then you can apply those as well. So if these conditions are met, then we are saying that let's increase the daily budget of that asset by 500. So in this manner, we can build out and we can schedule it again as per our requirement. T's say continuously or a daily basis, you want to do it, and then create the asset. So this is becoming another rule which we have created a at set level. The third one which we want to do here now is a ad level rule which we are creating, which will be applied on all the active ads. I would like to, let's say, I want to go ahead and turn off those ads which are not performing. Obviously, the ads which are not working out for us, not getting us those leads or sales should not be running furthermore because they will rather increase my spend. So I would like to put a put a stop to that by pausing them or turning them off. What I would like to do here is, again, I'm going to look at, let's say, results have been smaller than one, which means there have been hardly any conversions, which I'm looking at Okay, apart from that, I'm looking at, let's say, the other metrics can be related to anything related to cost per mobile or offline conversions. Any other metrics which you want to look at, let's say CTR has been less than 1%, okay? These are all going to be a low performance indicators, isn't it? Right? When these conditions are met with certain ads, such ads, I would not like to run any further, and I would like to turn them off completely. So this particular rule will do that for us. Now when these two conditions are met, it will identify those low performing ads automatically and turn them off. So now we have created the rules which we can create now at different levels, which can be a campaign ad sets or ad level. Other than this, now you have the other options which Facebook gives us, which is enable advantage plus creative. Advantage plus creative is basically where you can switch this on, and what it will do is the Facebook ads algorithm system, will go ahead and and it will optimize your ad creative and improve the performance. They will try to make sure that the ad's performance increases over a period of time, by creating various versions of the ad creative and running it on multiple different placements. So if you want this to work at the back end as well, then you can create this rule also. The other option is reduce option overlap. So this is a rule wherein we are trying to adjust your assets to stop them from competing with each other. So there can be situations wherein, let's say, because the assets have different types of audience targeting, there can be some audience overlap or option overlap, which can happen. So in such cases, we would like to turn off the overlapping assets and increase budget of remaining assets. That is one option which you can do. Can just focus on turning off the overlapping act so that your money is not getting spent on them. So this is another good rule which we can absolutely consider adding. Other than this, we also have optimized at creative, which is going to be a case wherein if you use the standard enhancements, this will basically set enhancements to optimize our at creatives. Different versions will be created and that can run simultaneously. Facebook will automatically create those and run them with different text images which are being used out there, and which will be running automatically at the back. The last one is going to be reduce audience fragmentation. Wherein what we're doing is this rule will help the assets spend their budget more efficiently by combining their audiences. So any audience which wherein we see that they will keep your best performing assets measured at the lowest CPA. They will turn off the other assets and consolidate their audiences and budgets into the asset, which is performing. So the ones which are performing, they will be kept separate, and the ones which are not performing, their audiences will be clubbed together and put into the performing ad sets. So that is another type of rule which we can build out. So these are going to be all the different types of rules says, which we can build out and run at the back end. So this is like an automated optimization which Facebook is doing. Even when you are not working on the Facebook ads account, yourself, these optimizations are running at the back end, like a system automated system, and it is making those changes whenever your conditions are met. This way, your campaign's performance remains at a certain level, and at any point in time, we don't see a drop in our performance. I hope this makes sense, and now you understand how the automated rules work on Facebook ads. Thank you so much, guys for listening in to this session, and I will see you in the next video. 52. Facebook Ads Experiments: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads experiments. So experiments is a feature which we have in the Facebook ads platform, which helps us to test different types of ads, add creatives, assets, or campaigns. So we can create different ad variations, and we can do AB testing through experiments. So, this really helps us to understand which are the and we can identify winning ads with this. So we can create different versions. Maybe we change images, we make changes to the landing page. We add more videos possibly and create new versions of the ads. And now we would like to test it with the running ads, the current ads which are there in the campaign. So by using experiments, you're able to do AB testing on ads, and then at the end of the test, you get to understand whether the new version was performing better or not. If that was the case, then the new ad gets implemented into the camping. So let's have a look at this ties, how we can use this specific feature on the platform. So once you are in the account tis, you can go to all tools and over here, specifically, we can come to experiments. Now, Facebook allows you to do experiments which are going to be for AB testing purposes. You can do a brand lift experiment also or a conversion lift experiment as well. Let's look at AB testing. In AB testing, you can do a test on campaigns compare two different campaigns, or you can do comparison of two different acets. Let's say we're doing acets. So here you select the two different axets, which you want to compare in this particular manner. And then what you can do is you can schedule it for how long you want to run this test for. And I suppose a case that while the test is going on and we figure out account a specific winner, which is like 100% sure that that will be the specific winner, then we can choose to stop the test right away. We might not need to go to the end of the duration. So that option is also there. If the winning ad is greater is better than the other ad, 80% greater, then we can do this as well. We can switch this option on. You can give this test a name, in this particular manner. And then we can choose the metric as well, based on which we are going to decide. We want to decide which is the winning a set. So let's say we are deciding based on poster purchase. And then we can have a look at the test that this is what we are trying to compare, review the whole thing, the test details, and we can create the test. Now this test is being created, and this will start running for that particular duration, which we have set it out for. Now, at the end of the test, we will get to know the results of it. You can also view the results on the left panel when you go here. This is where we can view the progress of the test as well, which Facebook will give us data about that how both of the asets are performing right now in terms of cost per purchase. And from there, we can clearly know which is the winner. And once we identify the winner, that can be implemented into the campaign. I hope this makes sense, and now you understand how we can make use of Facebook ads experiments in the account, and we can go ahead and find out winning as winning adsets for the campaigns. Thank you so much, guys for listening in to this session today, and I will see you in the next video. T. 53. Facebook Ads Media Library: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads media library. So inside the platform, guys, we also have a media library section where we can add all the images or videos which we're going to use in our ad creatives. So in this particular section, you can have a library of all the media which you're going to use in the campaigns going forward. So you can easily then access them and create your ad creatives in a much faster manner. Also, all the creatives here would be you can create different folders in which you can organize your media, and then very easily, you can access it while your campaign creation is happening. Let's have a look at this guys on the platform, how you can use this. Once you are in the account, you can go to the left panel on all tools where you can come to media library here, and this is where you can go ahead and upload all your media flees. The first thing which we do here is we'll have to create a folder. Let's say, we're creating a folder over here in this particular manner. And in this folder now, we can upload our elements, let's say, we're adding images or videos, which we want to. So we can access our device and we can add our images in this particular manner. Now, these can be used inside our campaigns when we are creating our ad creatives. This way, guys, folders can be created out here specifically, and also you can create multiple folders and if need be in the future, if suppose there are certain images which you would not be needing, you would like to remove them. So you can also go ahead and select those particular folders and you can delete them as well. It's a basic database of all the media files like images, videos, which we use in our Facebook ads campaigns can be kept in one particular pace. I hope this makes sense, and now you understand the media library, which we get as an option in the Facebook ads account. Thank you so much, guys for listening into this session today, and I will see you in the next video. 54. Commerce Manager: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads Commerce Manager tool. So Commerce Manager Tool is a particular central tool which you get in the ads account, which basically helps us to sell our products online on Facebook and Instagram. With the help of this tool, you can set up the whole shop over here where you can add your products. You can advertise them with the help of Facebook ads and then generate business as well, revenue as well for your businesses. This can be really useful if you are a small shop or you have a e commerce partner. You can make use of the commerce Manager tool. With the help of H, we can set up the whole system wherein we can go ahead and do this and sell our products and services to our customers. In order to do this, the first thing which we do is we set up our Pomers manager by going through our Facebook business page, and we have the business manager account set up done over there, and we provide a payment processor, we install the payment processor over there so that we can do the e commerce with the clients. Then we go ahead and create our Facebook shop. So where we set up the shop, wherein we add all the details, we upload all our products, we upload the descriptions pricing of the products, and we give the pricing as well so that those can be showcased in our shop on Facebook and Instagram, and people get to see it and then possibly purchase and buy it from us. The next thing which we do is we're adding products to the shop. So here, we're going to add all the specific details. There are different ways of adding products. You can do it manually, or you can do and bulk upload to a data feed as well. Here we have to give all the specific details of the product like the name of the product, the images of the product, pricing of the product. We can give the description of the product as well and the inventory details of it as well so that we have an idea about what is the stock of the product in the inventory. Once we add the products, then we can start managing the inventory over here and the orders, which we get out of fit. So when people see our products on our shop on Facebook and Instagram and the purchase, then we get all the details of the orders, the returns. All of that is being shared with us at the back end in the Farmers Manager too. So from here, we can manage that. We can go ahead and manage the orders and returns which are happy. In addition to this, we can also connect our products to our ads, the meta ads, and we can run a lot of catalog ad product catalog ads on Facebook and Instagram related to it, which can again help in generating more sales for us. So here we can do a lot of add targeting. We can do remarketing, re targeting strategies, which we can apply to bring back the people to our website and then buy our products. So this way, also, it can generate additional sales or revenue for us. Some of the best practices which we can make sure we are applying while we are using Commerce Manager is the images should be of high quality and the descriptions are very specific to the point. We can add a lot of prices, promotions, discounts in the ad as well as much as we can. Regularly, we are updating the product information. If there are products which are getting out of stock, we're updating the details at the back end as well related to it. Also, we have to be very effective in engaging with our customers through our comments and messages. The more we are able to do so, the higher are the chances that the sales would happen and we are able to generate more revenue for our businesses. These are some of the resources, guys, which we can make use of in order to access commerce Manager, so let's me just show this to you as well. So the first thing which we can see out here is going to be the Cmerce Manager tool. This is the website where we can come and we can open and sign up for Commerce Manager, and we can see all the details out here, how it basically runs. On the website as well. We can find Commerce Manager if we go to all tools, and we go to the end of it. We will be able to find the Commerce Manager out here. This is where we start the whole process from where we go aa and add the account, we add catalogs, and we can add the catalog out here. Facebook Meta, will ask you specific details. What kind of catalog will be e commerce, travel, property or auto related. We can choose as per our business. And then give all the details. Let's we want to upload the product information ourselves, or do we want to connect it to any e commerce partner? We can do that out here. And then we create the catalog out here in this particular manner. And then we move forward with the further other information like adding the pixel or SDK. We can add the data source as well. Wherever the products have been uploaded, if we want to upload it manually or through a data feed or through a partner platform integration like Shopify or Big Farmers, we can do that as well. Or through Meta Pixel as well, we can do that. In addition to this, we also have the steps given of how to set up the shop on Facebook and Instagram, which we can follow out here. And then we can also go ahead and create a collection of our shops. If we have a collection of products and we want to create a collection, and we want to show that in the shop, so we can follow these steps to build that out as well. In addition to this, finally, when we are advertising these products, we are going to use the catalog ads, ideally speaking, and here can be the steps which we can use for running these advantage plus catalog ads on Facebook and Instagram. I hope this makes sense. You understand now how Commerce Manager works, and what will be the process to set it up to set up a shop on Facebook and Instagram so that we can promote our products and sell them through our metas. Thank you so much, guys for listening in to this session, and I will see you in the next video. 55. Facebook Ads Reports: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads reports. So Reports is going to be a feature which you can use in the Facebook ads account. Once we start running Facebook ads dis, there is a lot of data which we get to see in the account. In terms of clicks, impressions, conversions, data, the spend which is happening on the Facebook ads account. There will be a lot of data which we would need to analyze. And it becomes very important for us to understand this data so that we can understand what's happening in the account, what changes needs to be made, what things are not working, what are working. All these things becomes easier when we do a lot of data analysis. And for that purpose, we can make use of reports. So with the help of Facebook ads reports, you can download data in different formats, and then you can analyze. So Facebook has created this feature wherein you can go to the report section and you can segment data in different views, and then you are able to export it, download it, and then you can do an analysis of it. So let's have a look at this guys, how you can use this feature. So once we are inside our Facebook ads account, we can go to the left panel where we go to ads reporting. So here we will be able to create different types of reports. So you can create a new report from here. They also have some other suggestions related to personalized insights and exports. We'll also have a look at. So first, let's look at how we can create a report out here. So this is how it looks like wherein we can either look at the data in a pivot table or we can do a line chart or a bar chart. Let's look at a pivot table data. Here, the first thing which you can do is, there are different rows or metrics which automatically by default, which Facebook gives us, which you can also customize and remove if you want to. Each of these, which you don't want to see, you can simply go ahead and remove that column very easily. This way, we can customize these columns, and if you want to add new columns, then a lot of metrics or options which are given on the right hand side, which you can also select from. Here in this manner, you can go ahead and add new metrics like this and add new columns. So you can customize this whole report as per your requirement. So let's look at some data and based on which we can analyze further. So now we can see we are looking at two different campaigns with their adsets and their data, which you can see out here. Now, this report can be converted into different formats. You can name this report first, in this particular manner. And then you can go ahead and save it as well and you can use it later. You can also filter the data by other metrics, which you want to. Right now, we are filtering this data by hat delivery, which means the campaigns which has data in it, wherein the ads have run. You also get a date range option over here, so you can select different date range and you can see data for that particular time period. Other than that, if you want to go ahead and make some changes to the way the report looks like, you can also go ahead and change this to other reports like a trend in this specific manner, as you can see out here, or we can also move it to a bar option, as you can see. Now, this can, again, you can club this with the data as well. So if you go on data table, then both of these will come together. So you will have the chart, the bar chart, plus the metrics as we were looking at. So these are various options which you can certainly use and you can analyze and you can create different formats of reports out here. In addition to that, you will get multiple metrics, which you can add over here if you want to, and that also shows up in the report. Now, apart from that, if you just click on Customize, it will collapse the side bar which is out here, and you can see the complete view of it in this particular way. Now, once the report has been created, it can be shared over here. You can go ahead and share a link of this report, copy the link, and you can share it with outside of the account to other users, or else, you can go ahead and export it as well if you want in an image format or any other ExcelS format, CSV format, also. So all these options will be available. Now, this is how the report has been created, and you can see we can download it also. Apart from this, you can also go ahead and use the report section for other reasons. There will be exports option as well. Export option is where you can export the data. You can create certain reports which you would like to export out of the Facebook Gants account, so you can do that. You can just select it and you can download. Personalized insights can also be given. These are some key insights about our ads performance, which might be available from Facebook based on the kind of campaigns which we have run. If you have a significant amount of data in terms of link clicks, impressions, conversions, data accumulated in your Facebook ads account, this particular key insights also comes out a bit. So these are all the plus points of using the reports feature guys, which will help you to analyze data in your Facebook ads campaign, and then you can understand what's happening in the account and what needs to be changed. I hope this makes sense, and now you understand this feature, how we are making use of the reports in Facebook ads platform. Thank you so much, guys for listening into this session today, and I will see you in the next video. 56. Facebook Ads Billing: Hi, guys. Welcome to this session. In this session, we're going to see how the billing section looks like in the Facebook ads account. So once we log into our account, guys, on the left panel, when we come, we can see billing over here under ad account settings, and we can go to the billing section. So the billing and payment section will give us all the information regarding the payments which we are making to Facebook ad's account. So you will see all the details over here, starting with accounts where we can see the account details, let the account ID number, okay, how we are paying. Okay, what is the current balance right now? That will show up over here. You can look at the details in this particular manner, what all payments have been made so far. All the information will be up here specifically speaking. Then when we go into the payment method option, that is where we can we can see the current payment primary card which we are using to make the Facebook ads payment. Also, if we want, we can add another payment method out here. So Facebook gives you multiple options which you can select from, as you can see out here, and then you can go ahead and add that payment instrument for making payments for your Facebook ads advertising. And then when we get into payment activity. This is where we will get to see all the charges which we have paid so far for our Facebook ads advertising. So the transaction ID is over here, where if you go into it, you can see all the details like what are you getting charged for specifically. So details of the campaign ait name, the results, and amount which Facebook has charged you for, all that will show up out here. You can also download this as a PDF if you want to. So all the transaction specific details will be out here, as you can see. If there are any current balance that will also be reflecting out here, and if there is an outstanding balance, then you can pay it off also from this particular page. So these are going to be guys, all the details which you will find in the billing section, specifically in the Facebook ads account. I hope this makes sense, and now you understand how the billing would be for Facebook ads, and you would know how to go ahead and make payments and add other details to it. Thank you so much, guys for listening into this session, and I will see you in the next video. 57. Facebook Ads Certification: Hi, guys. Welcome to this session. In this session, we're going to talk about the Facebook ads certification. So we are able to do a Facebook ad certification as well, guys on the particular product, for which you can go to their official website from where you can do these certification. So let's have a look at this guys. So you can come to Facebook for Meta Blueprint Certification or Meta Certification website, and here you can sign up and open an account. So under MTA certification, there are various different types of certifications which are possible. So this would really help to you can use the certifications on your resume or CV, and you can put it up on your websites as well. So there are various certifications which MTA provides you with, like we have certifications around digital marketing Associate or certified marketing science professional, creative strategy professional, and so on and so forth. As you can see here. So specifically for Facebook ad certification, what you require is a MTA certified digital marketing Associate certification. So if you go here, on this page, you will see this is going to be an exam, which is for 90 minutes exam, and online exam, which we can give. So Facebook provides you with a lot of online resources as well, which you can prepare for before the exam. So they have some practice test. So 30 questions self assessment test which they provide. So you can test your skills. You can see where you stand right now with respect to understanding of the product. The other thing which you can also do is online courses, so you can take an online course, which they have curated as well, and you can go through the course to understand the product really well. And then you also have a study guide provided out here, which would help you to understand the product in detail as well. You can have a look at it and understand the features and benefits of this particular product. Once you have gone through the resource material provided by Facebook, then you can go ahead and take the exam and register for it out here. So this certification will be valid for one year, and this is going to be an MCQ based multiple choice question test, which you will get. The passing percentage will be on this as 80%. Once you clear the tests, they will provide you with a certificate, which will be for a certified digital marketing Associate. So this is how we get a blueprint certificate on Facebook ads guys, which we can use in our professional work. I hope this makes sense, and now you understand the complete process of how we can get Facebook at certification done. Thank you so much, guys for listening into this session, and I will see you in the next video.