Facebook Ads For Small Business From Very Basic To Advance

1. Intro of Facebook Ads For Small Business: Hello everyone. Welcome to Facebook ads so far, small business coerced. So if you have any small business or if you have any small physical store, or if you have an online page for your own business or small business. If you plan to start a home-based business with Facebook page, then this course is just for you. Because in this course, you will learn each and everything about Facebook ads and Facebook page. So it will complete this course. You will have a complete idea about starting a business on Facebook. So let's take a look what you will learn from this course. You will learn about, about the Facebook ads. You will learn about the Facebook page. You will learn how to create a Facebook page. And it will also learn how to create and sit up complete business page. You will also learn about how to add money to your Facebook ad account. You will learn about the fast Facebook ad. And finally, you will learn about the detailed Facebook ads. So if you were absolutely beginner and if we were planned to run a home-based business, or if you have any existing business, then this course is just for you. So don't hesitate to enroll this course. And during learning, if you face any problem, then I'm always there for you to help you out. So I'm expecting you to have you in my next lesson. 2. 01 What Is Facebook Ad: Hello everyone, welcome to our very first lesson of Facebook ads. Nowadays, Facebook playing an important role for business. So before starting this that you have to know why Facebook ad is important. Nowadays, 3 billion people connected with the Facebook. Can you imagine a huge number of people? They're connected with the Facebook. So if you compare with your physical store, in that case, you will only be able to generate a local cells within a specific radius. So if you have a physical store, then you will not be able to generate the worldwide are the nationwide or the countrywide cell will have a physical store. You will generate only the local sale, likewise, 15 to 20 mile radius of your store. But if you have an online store, in that case, you can generate the sales on your insurer country, not even the country. You can generate sales all over the world. So these things are connected with the business people. But if you were an individual or if you don't have any physical store, then what you will do if we want to initiate your home-based business. In that case, Facebook can help you out. For getting more cells. You can create some kind of products on your home and you can start selling your product through their Facebook page. So nowadays, you don't have to have a physical store. And if you have a physical store in that case, you have to pay the rent. You will get the list cells. And you will not be able to generate cell from all over the country or all over the world. But if you have a home-based business, you don't have to worry about. In that case, you don't need to a physical store. But with your home-based business, you can generate more sales than physical store because if you use Facebook ads, then you will be able to reach more people and you can tell them about your product. So this is the importance and the privileges of Facebook or for starting a new business or for promoting your product in cheap price. And you can generate more cells and you can generate more profit than the physical store. So now let's take a look. What is Facebook ads? If you login to your Facebook account. In that case, you can take a look at right side in here. Here is a tab called sponsored. And you can take a look in here that is, two ads are showing. So this is called the Facebook ads in here. And add is showing for learning new language. And also you click, it will regenerate to you in a new site. So this is an ad, and if crawl your news feed, in that case, you will, you will find different types of sponsor add. Likewise in here, this is also an ad on Facebook. But if you found this thing to sponsor that case, there's ads are fighting with the Facebook ads. So if you want to place your ads in the news feed, so when people will browse their news feed, in that case, people will let know about your product. So this is called a Facebook ads. So let me show you some more. Let me see my mouse. Okay, here is an another, you can take a look over here, professional service automation software. And it's also as parse or add. So these are the ads are placing on your news feed. It can be placed on your messengers, even in Instagram, in your news feed, or watch tab. So let's take a look in watch tab. So this is the watch tab. If you crawl down, if you scroll down the watch videos, in that case, you can find some more ads. Likewise, this is an ads. And where we found this sponsored, this text, you have to consider these things are paying from the Facebook ads. So right now, you have the perfect idea about the Facebook ads. And now we will learn how to start the Facebook ads process. 3. 02 What is facebook page: Hello everyone. Welcome back once again. And now we're going to discuss about the Facebook pages. So if you want to, if you want to promote a product, or if you want to get some sales, or if you want to generate a lead. In that case, you must have an active Facebook page. So if you have a page in that case, you can post in details about your product and then you can promote the ad. So there are difference between Facebook page and Facebook profile. Right now, I logged in, in my personal account. But remember one thing is you cannot promote any products with your personal account. If you want to promote a product or if you want to run a Facebook ad in that case, you must have an active page. So let's take a look in a, in an ad. Let me scroll down my mouse. And you can take a look over here. This is sponsored ad. And you can take a look, the paragon catering. So if I click on this paragon catering, let me open in a new tab. Then you can take a look over here. This these different things, and this is, this is the Facebook page. This is my personal Facebook account, and this is a Facebook page. So there are, there are difference with the Facebook page. You will be able to describe everything about your business. But if you take a look on your personal account, you will not be able to create or provide about the details of a business information. So therefore, Facebook page is essential things for promoting a product. And you can also create store in Facebook page. So if you want to start selling immediately from your Facebook page, you can do that using our Facebook page, but you cannot add a store to your personal account. That's why Facebook page is essential for creating an ad. So let's take a look how it will create a Facebook page from the beginning. 4. 03 Create and Prepare a Complete Page: Hello everyone, Welcome back once again. And now we're going to learn about creating a page in Facebook. Okay, So if you are considering yourself as a beginner or as a fresher, in that case, that this course will be perfect for you because we're going to cover from the very beginning, That's why we are now going to teaching about creating Facebook pages. So for creating a Facebook page, you have to login to your Facebook account. And if you are using desktop or laptop, in that case, at flipside, at lip side, you will get these pages option or at right side, at top right, it will get this nine dot option D is called a menu. So you just have to click over here in menu and then you will find this pages option. So these pages and these pages are the same thing. So you can click any one of them from here. So let me, let me click from my left tab and I'm going to click on Pages and click on pages. In that case, you may have this kind of new page. Okay? So I already created, I already created a Facebook page, but now I'm going to create an another. And for creating a new page, you have to click Create New Page, optional. So let me click on Create New Page. Okay. Now you have to, you have to put the page name. So what will be your page name? For choosing a page name? You can choose any kind of page name, but remember one thing is try to keep easy and a short name. So if you were involved with the fashion business or dress or clotting business, in that case, you can use a fashion keyword at the end. Likewise, Stephen fashion. Likewise, generally a fashion are similar like that. So if you were involved with tough food business in that case, you can add stiffen food or candy food, arcane food, similar like that. In that case, it will be easier to find out your page when people will search about your page. Okay? So right now, we will create a page for my digital marketing agency. And with this page, we will start from the page creating two to end. So let's start from the beginning. So at first you have to put a page name. So let me would a page name, likewise, walnut ****. Okay. So this is my information technology company and that's why I'm placing Walmart tick for my page name. And remember one thing. Always try to keep your page name short because if you put a long page name in that case, it will be tough for the people or it will be tough for the audience to remember your page and try to, try to found some easy or variable name to pick for your page, okay, The next word is category. This is also a very important part because you have to choose the right category. And according to category you're placing in here, your audience will come through the categories. So if you are creating it Technology page, but if you hold in cavalry about the food or the tethering, in that case, you will not be able to get the appropriate traffic or audience to your page. That's right, category is important. So this is my information technologic category. So let me, let me write information. Okay, So here is you can take a look. Facebook provides me some sedation. So I want to pick from here Information and Technology company. Okay. You can, you can pick more category from the Association of Facebook, but I want to go for this one information technology company because this category is relevant with my page and business ogre, fine. Then you have to put a description. You can put the description right now in here, or you can put a description in later. But I want to, I want to put my description right now. So for writing the description, you have to go with 255 character limit. You cannot, you cannot add the word more than 255 character. So I am, I'm placing some information about my company. And I put in the distinction, here is a description and I put a short description in here. But if you need to change or if you need to modify in details in that case, you can do that on later after creating the page. Okay, so here is my description and now. You have to go with the create page option. So we put the page name while not technology, we put that category and here is a preview, and here is that description. So these three things is done. You have to click on the Create Page option. Okay? Our pages created and now, now it's asking us for image part. If you scroll down your mouse, it will ask you for two things. A profile picture and a cover photo. For adding the cover photo, you have to click on this plus sign. So I'm going to add the cover photo and profile picture right now. And for adding the cover for him to click on this plus sign icon, so on. So you'll click on this plus sign I'm going to pop up with up here. Okay, So here is the popup and you have to, you have to select the image that you have on your computer. So let me select this cover photo and you to silicon, you have to go for the open option. It's uploading. Okay, you can take a look over here. Here is my cover photo. One more things you need to know before uploading the cover photo. Facebook page have a default size for our photo. Let me show you. Here is the Facebook page and Facebook have default dimension for your cover photo. For cover photo, you have to go for 820 pixels wide and 312 pixel in height. So this is the default size for our father. And you can go with this size. And for profile picture, and for profile picture, you can go with minimum 170 by a 170 pixel. So these two things are very important for the dimension of Facebook page. Remember one thing, the profile picture size is one hundred seventy, one hundred seventy. And the cover for the dimension is 820 pixels in wide and 212 pixels in height. And Mike cover photo are covered with this dimension. Here is my cover photo and it's placed perfectly. And now I'm going to add my profile picture. You have to follow the same process. You have to click on this plus sign icon. And here is my profile pic. You can pick any image for your profile pic. You can also put the logo. You can add some phases. What do you want? But I'm putting this logo for my profile picture, so you just have to select the image and then you have to go for the open option. Okay, so it's uploading and here is the preview. Okay, cool. So owns it. We're done adding of profile photo and adding over follow. You have to go for the save option. So let me click on the save option. Okay, here we go. Our pages just created and that is a really awesome, here is our page. And let's take a look inside the page. So this is the inbox. When someone of your audience will send you a message. In that case, you will able to receive the message or reply the message inside the inbox. So let me click on this option. Let's take a look how inboxes look like. Okay, so here, here is the fresh inbox and message you will receive from the audience. You will receive in here. So when you will receive a message, here will be the all messages. And here in this white blank space, you will be able to read the message in here. Okay? So in here, you will be able to array the Facebook comments and we're going to cover everything in our another lesson. So this is just for introduction. And right now I'm going back to my page. And here is the planner, here's the publishing tool, here are the insights. Here is the news feeds Yan is, here is the business apps. We are going to cover each and everything from here. But right now our pages created and you can take a look over here. Here is our URL, facebook.com slash walnut, tick. And here is an ID, and this is an auto-generated ID of Facebook. But when it will create a username for your page, that username will be placed instead of these ideas. So you have to go for the username. So let's create a user name. For creating username, you just have to click on this, create a username. And then you have to, you have to type in this pop up in the username field. Let me write walnut, ****. And you can take a look over here. I got an error. That is, this evening isn't available. That means this well-known, take this username already picked by someone. So I have to, I have to modify my username. So I want to, I want to add BD in here. And then you have to, you have to click with your mouse in this blank field. Then it will scan in here. And right now we've got the tick mark. That means that this will not take bd. This my name is available to pick. So that's why I have, I have used these volunteer, BT, this username and I want to keep this name. And also what done when now username is picked correctly. When you have this green checkmark, you have to go for the create using the maps on solid big click Create User Name. Okay, here we go. You can take a look. This is a pop up. You are all set. They use a name while not **** Beattie has been created for one lump tick, so on. So what does it mean? We just have to click on this Done button. So let me click on this Done button. But if you take a look in here, we got wallet, take BD as our username in here. But if you take a look in our released not changed. So let me, let me reload this page. And now you can take a look in here that will not take bd is added. That means that username we created, that added in our page URL. And this is really helpful for reaching more people with your page easily. Okay. 5. 04 Setup a Complete Page: Hello everyone, Welcome back once again. And now we're going to learn about the syllabus page. So we just create a page, but that's not completed yet and we're going to, we're going to complete the page. So also create the page where you will find here created page. It's really very easy. We just have to click on these pages option either left side or you have to click on this line. And this called the menu, so on. So click on this menu. A will get this pages option. So this pages and this one is similar tastes. So let me click on this pages option and also click on the pages option. It will redirect you to the Manage Pages option. So you can take a look over here pages you'll manage. So I have two pages in here. So you can have more than two pages. You can have ten or 20 pages. So all the pages that you created, you will find inside here, okay? So we just created, this will not take, so you just have to click on this walnut tick. Then it will take you to the page, and here is our page and now we're going to complete the sale of the page and hope you have the proper idea how it will take access to your created page. Okay, so let's take a look at the top of the page. So what is, you are going to get at the top of your page? At the top of your page, they are raised, the profile picture in here and here is the cover photo. So while we were creating our page, we added the cover photo as well as the profile picture. But if you want to if you want to change that, Our Father, in that case, you just have to click on this Edit option. Here is the edit option. And then you will have some option. So you can choose, you can choose the photo from the following. I've loaded. You can create a slide show. You can, you can upload a new photo. Or if you want to reposition, if you want to change the position of your image, you can use this re-position option. Or if you wanted to remove this photo. In that case, you can use this remove options for changing not cover photo. You can use any of the fissure that you need for. If you want to use some photo that you previously uploaded. In that case, you can use this one. But basically most of the people they are using this Upload photo option for adding the new photo. And the same things, same things for changing the profile picture here is the camera icon. You just have to click on this camera icon. Then it will ask you for two option for view photo or for edit profile picture. For changing the profile picture, you just have to go for the edit profile picture option. Then you will able to change the profile picture so you can upload from your computer or you can add some profile picture from the uploaded photos. Okay, so here's a very simple. Okay. The next word is add a button. Okay. Let me explain you in detail about the edit button. Let me, let me open up another page for the proper example of Add button, how this functionality are working. So I want to, I want to open a new page, does foreign example. So that's why I am going to my Facebook news feed once again, in search bar, I want to go for excellent As a software. Let me type extra software. Okay, Cool. This is an another page and you can take a look over here. There is a same message option. That means when someone of your audience want to send you a message, in that case, the audience have easy access or easy button to send your message. And this is a very effective way to communicate. Even you can add some Whatsapp number or you can add the different type of battery in here. But keeping the SYN message button to your page is a good practice, but depend on your category, depend on your niche. You can, you can add different type of pattern in here and we're going to take a look our legislature. So let me, let me click in here. The send message option. Here is, here is the message. So when it will type a message in here, then the admin of this page will receive. So this is how people can communicate with you using your page or using the Facebook. So in that case, audience, they don't have to move from the Facebook or they don't have to use the different ways to communicate with you, as well as you can keep that. A call to action, likewise, the phone number, so when someone will click on this button, then they will find your phone number. So this is a settings or this is the use of this button. So let me close this one. And now we're going to add a button. So as an example, I'm going to, I'm going to add a SYN message button and we're going to set up this internet thinks. So for adding a button, you just have to click on this Add button option. And when you click this Add button option, then it will show you different type of option. Likewise, what button will be placed here? Okay. Here is the gift card I've shown here is the Start Alt or Option book. Now all now conduct as SYN message, send, WhatsApp message sending mail, and many more things. Likewise, learn more or sign up, use that play game, watch video shopping website. There are different types of buttons are available. So as I was saying, that depends on your needs, depend on your niche. What button you prefer to add. You can add it from here. So as an example, I'm going to add this send message button to my page. So let me click on this same message. And also we'll add the send message button. Then you have to add some FAQ. That means a frequently asked question. That means it's an automatic message. And when an audience will click on the send message button to your page, then this FAQ or this question will be popped bobbed are this question will be visible to your audience. So this is what call the FAQ. So you can add more than one question. Likewise, the default question is given by Facebook. That is, is anyone available to chat? And here is the automated response. So whatever you are going to place as an answer, this answer will be replied to your audience or to your customer. Or you can add more questions. So for adding more question, you can click on this Add Question button. Then you will have the field for adding question. Likewise, I want to, I want to write a new question in question two, tab. So let me write. What service do you have? Okay, this is a default question, and when someone will click on this question using the send message option, then what replied will be provided to them. So let me, let me write the answer and I want to write the answer in here like why is digital marketing? Social media marketing, search engine, optimization, and web design, web development. Okay, So this will be the tab question, Kevin, this is the answer. So here we added a to question. The question one, it is, by default is provided by Facebook. And I added another question for my audience. So on saves done, you just have to click a save option. Let me click Save. Okay, cool. You can take a look. Let's send message button added successfully. Because previously we had Add button option in here. So we need to check that really the send message button added on to our page. So that's why we want to, we want to take a look. So this is our Facebook page address that is www.facebook.com. Slash will not take bd. This is our Facebook page address and I'm going to copy this address. And I want to, I want to open this this Facebook page address in a different browser with a different Facebook account. So let's take a look. Okay, let me play is that URL in here? And let me hit the intro button to my Chrome browser. Okay, cool. You can take a look. I opened a different browser and right now I am able, am able to take that send message button is added and removed. One things, this is a different Facebook account and as an audience, I am watching this page right now. Okay, so let me click the send message button. Okay, so here is the, here is the two, if a cue that means frequently asked question in here. Is anyone available to chat and what services do you have? So this question was added by Facebook by default and I didn't change anything in here. And I added, what services do we have? This is the question that I added myself. So let me, let me click, let me click on this tab and let's take a look what the result is applying. Okay, So also equate onset click in this, what service do we have? This question, I received an automated message or from the page that is digital marketing, social media marketing. The dancer, which I added. Okay, That's really awesome. So this is how send message functionality are working for your page and for keeping, for keeping audience to your page. This is really good practice because, because it will be really tough for you to reply instantly a to a customer or to an audience when they will ask you a question because it may take some time. So if you can set some FAQ or frequently asked question, in that case, audience or the customers, they can get the proper answer. You can even add the prizes. You can even add the location or the other details that's really required for the audience. And one more things, I'm telling you that right now I am watching this page as an audience, not as an admin. Because the difference between audience and admin are two things. In this Google Chrome browser, I open this page, and this is my different Facebook account. And with this account, I, I'm watching this page as an audience. In here. In here, you can take a look in here. And my age browser. This is in this browser, I am working as an admin. So there is the difference between add medium, audience and I sent a message. And you can take a look. I got a notification. And here is here is the message that's called them. Stephen calls Sharon, sent you a message. So let me open this message. And I want to open this messaging with the right-click. And I'm opening in a new tab just for showing you the use of details, the inbox or facility. So in here, in here, I received a message. Likewise, I sent that message, what service do have? And here is the answer. That means this is the audience. And here is the text of audience that you will be able to read inside the inbox. And if you were unable to follow the notification in here, you will be able you will be able to use this inbox facility. Let me click inbox. Okay, cool. The same things. The same thing is happening as like before. So these two tabs are present in the same way. This is, I came through the notification and this tab, I can throw the inbox button. But using inbox button is good practice for reading a message because sometime you can skip, you can skip the notification and it can be happened like that In same time or within ten minutes, receive ten message, but you will not be able to identify, throw the notification. So in that case, if you will use the inbox button, in that case, you will be able to find all the unread message in here, in left side in here. Okay? So right now, I hope you got the proper answer about the setting of the bottle as like send message. So let me get back to my page once again. Okay, so we're done with the FIN message button or using the adding button in here. Okay, Then what's next? Next, it will find tab option in here, under the profile picture or under the page page name, you will find this tab option. So basically, facebook provides a six default tab. Like why is this home? Photos, videos about and communities. So right now we have some tabs that's provided by Facebook. So home, group, event or revision, if you click on More than, you will have videos, photos about an community. So if you want to customize this tab, in that case, you can use this option for changing the tab or customizing the tab. So let's take a look as an audience, how these tabs look like. So let me, let me open in different browser with a different account. Okay, So this is the tab and right now I'm building this page or I'm watching this page as an audience, not as an admin. So as an audience, I found home, review, videos, photos, and if I click on More, then I will find two more option that is about and community. So these tabs are available, but if you want to change or customize this tab or the menu in here, in that case, you can do that very easily. Suppose you want to add Shop button. You want to add some offers button in here. So people will, people are audience can purchase products derived from your shop. If you have any offer you can place or you can allow that offer in your offer menu for changing or for customizing this tab, there is an option. Let's get back to our admin mode. Okay? Right now I'm acting as an admin. So for changing or customizing the tab in here, you have to click on this more option. And from there it will get this added tabs option for let me click on it Tabs, okay, then you will have this option. If you don't want to keep these groups in here, you can turn it off. So for turning off, you just have to turn off the radio button in here and you can take a look at left side, left bottom in here. Dab removed successfully centers for event for reviews. So I just turned off or remove the event and review so much AB and these videos, photos about and community. These are the default tab from Facebook, so you cannot turn on or turn it off for these few options like home videos follows a button communities, but if you want to turn on the offers, likewise, as I was saying, for offers, you can turn it the offers turn on buffers. If you want to turn on the shop. In that case, you can turn on the shop. So let me turn it on. And you can take kill loop that we have a notification in here that while Arctic now includes a sharp chat. So let's take a look how it's look like. Okay, so we want to, we want to get back to our main page or main page. Okay? So right now we have home video audio about and if I click on More than I will find shop offer and community. So here is sharp, or for some community. So let's take a look as the audience mode. Okay, let me, let me reload the page. Okay. You can take a look over here. Right now. We don't have the review tab in here, and we don't have others. Optional events are groups. So let me click on More. I God, but community. Till now, shop is not visible in here because we didn't set up the shop. Also, we will split up the shop and also we'll add the product to our hub. Then shop will be visible in here. That's why sharp is not present right now. So for revealing or for placing the sharp to your audience, you have to set up the shop and we're going to do this soon. Okay, let's get back to our admin mode. Okay? Now, you have the proper idea how the tab is working. So the next word is start selling from will not take. So as I was saying about the shop, so we'll click, this gets started, it will regenerate you, redirect you to the sharp, but I didn't want to set up the shop right now. I want to set up a shop at last because before that, I have to set up my entire page. When my interior pages ready, then I can move to adding product to my page. But before completing the page, if I add a product, that will be not a good practice. So always try to add product after completing the page. I hope right now you have an idea, okay? And if you scroll down, I'll let you in your mouse or in your feed or page fit. In that case, you can take a look over here. We have seven step completed, but we have more step to complete. And we are going to do that very soon. Okay. One more thing, I need to tell you that I was I was saying about these steps. So if you take a look at lips, I didn't here, we have three tabs in here. And these tabs are associated with this. Indication bar. So if you take a look at the first tablet, establish your pages identity is completed. So what we completed, let's expand this tab. We found create a patient in, we created choose a category, we set a category, add a profile picture, we added, add a cover photo, we added, add a description, we added. Okay. So this was this was the first tab requirement and we did this completely. That's why it's showing completed. For the second tab provide infant preferences like why is it can ask you about your business like why is the web address contact details. So we have five steps left. So I want to, I want to complete these things right now. So let me, let me expand this tab. And as I was saying that it may ask you about your web address. So here is the option for adding the web address. So if you want to add a web addresses and start to click on this Add website. And as you were doing a business, you can add the web address. And if you don't have, it's not essential. But adding a website for your business page is a good practice. So I want to, I want to click Add a website and I want to write www dot. Wow, mapped. Take VD.com. Okay. Or if you don't have any page in that case, here is a radio button. You can click on here that my page doesn't have a website. So if you don't have a website, you can click in here. Or if you have a website, in that case, you can put the address in here. So it's done. And you can take a look over here. Your changes have been saved. So one more thing I need to tell you, when will we will type the address. You will not have any option. Likewise, the Save or Save Changes. You didn't, you didn't have any button in here. In that case for adding the tab, you just have to write the address and then you can place your mouse in an empty space or empty places in here, and you just have to click ones in here, then your tab will be added. So let me close this tab. Okay, we had five steps left, but right now it seems forced shifts left, that means wants tells done. So let's go with the second one. Add location info. So I want to, I want to add a location info. So that's why you have to click on this add location in four. Then it will take you. It will take Q and a pop up, or a pop-up will appear, and now you have to you have to type the address is about your business. I want to, I want to write about my business that is for solo. Here is that here is the place for, here is the base for typing CD. But in type, my city and Facebook will provide you some default suggestion so you can pick it up from here. Then you have to type the Jeep code or postal code. Okay. Okay. You can take a look here. Save changes have been saved. I added details, address, city and postal code. And if you want to, if you want to point your location in Google map, in that case, you have to zoom in. So in that case you can roll your mouse, or here is the plus and minus sign far zoom in or zoom out. So let me zoom in and you have to find your country. And for selecting the proper country you can, you can take the help of your mouth. Okay, so in here, I want to I want to indicate my business plays in here. In that case, you can double-click with your mouse. Then a location icon will be placed. That means this map will be visible to your audience. Okay, so here is, here is my location is added and it is done. You just have to click on this crossbar. Okay, now we can take a look over here, three steps, steps left. So I have more things to add. Business, our phone number and linking WhatsApp. Okay, so let's start with a business hour. Your business, is it available for 24 hour or your business have any specific hours? Suppose you have a physical store and the job pages connected with your physical store and your physical store not open for 247. So in that case, what you will do, you can see the timing here. That means from nine AM to ten PM, that is your working hour. So this is the way for adding the business are, or if you have, if your store is always already or if you're paying your business, are always ready to solve any kind of service to the people in that case, you can add always open options. So let's open, Let's open the ad hours, and that's why you have to click on add our option. As I was saying that if your page ready to provide service all the time in that case, you can set the always open. Or if you have any specific hour for service in that case, you can still look this open during selected our soul. When you will click on this open during selected hours, then it will take you in here. In Monday, you're opening and closing time as like Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, and Sunday. So you can save the timing here. Likewise, Monday, your shop are going to open at nine AM, so Jerry's the nine a M and your closing time is ten PM. So I run to go for ten PM. Okay, So here is at 09:00 AM, your store will open and your store will be closed at 10:00 PM. So this is how you can set the things. But as my as my page is a digital marketing agency, in that case, I want to keep my page always open. That means anyone can knock me at anytime in my page. So that's why I want to, I want to go forward. Always open tabs. So let me click always open. Here is at left bottom. Here is the notification. Your changes have been saved. So let me close this, pop up. Now. You can take a look in here. I have more to stay to lift. So let's convince these two steps. So here we got phone numbers. So you must have to, you must have to add a phone number if you want to complete these steps. But if you don't want to keep the phone number, you can skip it because it's not essential. I'm creating a business page and I were to complete this entire setup. That's why I'm going to add the phone number. But it's not essential if you don't want to receive call on your cellphone. In that case, you don't have to put or you don't have to add the phone number. But as I will complete the page, that's why I'm adding the phone number. So here is the Add phone number button. You have to click in here. Then you have to put the country code in here. From here, you can, you can choose the country code and then you have to type the phone number. So let me type the phone number. Okay. So here is my phone number. And if you don't want to if you didn't want to put any phone number, in that case, you can click on this radio box that is, my page, doesn't have a phone number. So I'm putting a phone number and you can take a look. Is it successfully added? And here's the check mark. That means the format of my phone number is correct. For adding you have to, you have to click with your mouse in this blank area. And now you can take a look here, changes have been saved. My phone number is added. So let me close this popup and one more step is left that is linked WhatsApp. So if you want to receive message through the WhatsApp in your page, in that case, linking WhatsApp is a good practice and there is an extra benefit of linking WhatsApp. You can ask me the question, how WhatsApp is an awesome source for generating phone lead? Because when it will link, you want seven. If you, if you say the word cell phone, receiving the message on your page, in that case, when audience will send you a question. You will receive that question or the query's in your WhatsApp number. And when it will receive a message from the audience, it will have the number of the audience. So in future, you can promote your product using the WhatsApp to that same audience. And this is a really good source for generating formulate. But remember one thing, you don't need to. You don't need to Pam for your product because when you are going to using WhatsApp, you don't need to send a message and you will need to send again and again message to that customer out to the audience because in that case, the person or the audience will block you. So you can even send a message with the permission of your audience. But remember, one thing is do not spam using the WhatsApp. So let's take a look how it will link WhatsApp with your page. And here is the optional button or link WhatsApp. Let me click in here, then a pop-up will appear, and it's some kind of verification process. So you have to put the phone number that is associated or that is registered with the WhatsApp. So I want to I want to put my phone number over here. Okay, so here is my phone number and here is the option saint called. So you have to, you have to press the send button once you've placed the phone number. But remember one thing. You must have to you must have to put the registered phone number that is associated with the WhatsApp. Because if your phone number is not registered or not associated with the WhatsApp, then you will not be able to link the WhatsApp number with your page. So let me hit the send code button. Okay. Here is the pop up and I will receive a code in my phone number and I have to ask to put that phone number in here. I already received my code. Okay. Here is my code. Okay. You can take a look. I got a notification that is my WhatsApp is successfully connected with the page. And you can take a look. The second step, that is the provide infant preferences is also completed. Soap first tab, seconded, all tabs are completed and I added a website. I added my location, I added my business, our analogy, my phone number. I added my messaging preferences. And this messaging preferences actually mean by WhatsApp. Okay, so now we have to move in our next step. And the next step is introduce your page. So we just created a page. We set our phone number, website address, and we did lots of things but delete. We didn't have any audience to our page, so we need to introduce our page. How we will introduce our page. You can invite your friends to join in here. So how it will do that? You can do that in two ways. You can just use this option or you can, you can scroll your mouse then you will have this often invite friends, friends to like your page. So you can tie the friend's name in this search bar, or you can click on this, see all friends. And if you want to specify any person, those whom you want to invite to your page, you can type their name and you can click on this Invite button. So let's take a look what it's comfort to introduce your page. These, and these things will be similar. So as I was saying, at least invite ten frames and then this option will be completed or mark as completed. So let me invite some friends. And for inviting, I just want to click on this invite friend. And in here I want to invite this two-person. And now I want to click the Send Invitation button. Okay? So our page setup is almost done. And if you take a look, if you take a look in here for this first two tab, whatever you added, if you need to modify or if you need to change the information from here. So how we will do that? You can do that very easily. At the left side of your page, if you hold down your mouse, you will get this pigeon flocks on. So let me click on this edit page info option. Then you will be able to add the description, username, name. Even you can add the categories, you can add the phone numbers, you can add the web address, you can add the location and all the other things that are really required for your page. You can add everything from here. So whatever you need, if you need to change or modify something else that you needed, you can use this option. Okay, then if you need to go into Settings option of the page, in that case, it will get the Settings option or the left side and you have to crawl your mouth and at the bottom you will get these settings option. Inside settings, you will get huge amount of option because Facebook page is not a small thing. Let's open the settings. Under the settings, you have different type of options in here. These all things are under Settings tab, so can you e-mail them? It's a really huge things they are setting up page. So in general, you can take a look here is lots of functionality are here as like the desirability of the page. If you want to Unpublish your page, that means your page will remain but it will be not published. That means when someone will find about your page, they will not get your page. So in that case, you can reckon Unpublish it from here. And for editing this setup, you just have to go for the edit option and similar like the general settings are here. Even you want to, if you want to remove, delete this page, you can delete it from here. If you want to merge, you can use this option for downloading. You're going to use this our download page oxygen. In that case, your injure information on the page will be downloaded. So similar like that. Here is the messaging option. Okay, So in message, we will, we will discuss about the message in our ads, laser because messaging is an important part for a page and we're going to discuss while we will create the ad. Okay. Then here is the patient for as like before. Here is the templates and tabs. Here is the notification, here is the advanced messaging option, and here is a page role. So remember one thing, this page rule, this is an important thing because if your page got bigger and around 1 million or more than 1 million members likes your page. In that case, it will be really tough for you to maintain or to wonder at your page because you have to answer them, you have to reply to them. And it's the really big things and really quite impossible for a single person to moderate a big page, like 1 million member in your page. So in that case, you can take some kind of a helping hand. Likewise, you can add some integer, add an, another admin, or add a moderator. And for adding an animal or admin, or a moderator or an editor, you can use this option. Here is the assign a new page rule. You can use this one and the person whom you want to make as an admin, in that case, he or she must have to like your page, then you will be able to make him or her as an admin or any other roles. So you have to select the name from here or you can just type the name. And then you have to select the rule. What will be their role? So if you click on here, you will have different type of role. Likewise, admin, moderate already short advertiser, an analyst. So whatever Fool live on to give their privilege to that user you can set up from here and then you have to click the Add option. Okay? If you need to find the alginate specific person who like your page. In that case, you can use this page and people and other pages option. If you click in here, in that case, it will be able to find out, it will be able to find out the person who like your page till it. I have only one leg in my paints cause this is a totally new page. So it will find a number of people who like your page in here. And if you need to find a specific, find anyone or even people they started spamming to your page, you can block them. So in that case, you'd have to search the people's name in here, and then you can use the Block option. As an example. Suppose if you want to bend some people, so here we have a one leg. So if you want to bend some people, in that case, we have to search in first and then you have to click this check mark in here. Then you have to click on this setting icon in here. Then you will get this band from page. Okay, So this is how it will bend someone from your page. And if you want to take a look, the people who bend from your page, you just have to click in these people who liked this page option, then you will be able to find out people who follow this page, people pages that like your page and the band people list. And the people whom you blockchain messengers to all the list you will be able to see is in this tab. Okay? Okay. Then you will get different type of settings. Likewise, preferred pages, audience, issue, electron or political ads. One more thing, I need to tell you that some topics are some issues like politics or religion or some kind of elections. These ads are a little bit sensitive of Facebook policy. So if your ads are related with these things, in that case, you have to go through this option. Because if you want to run the tropic, that's our sensitive on Facebook ads. If you want to run this, adds in that case you have to be authorized. So let me click on this issue, electron or political ads. So as I was saying, you have to be authorized person to run this ad and you have to set up the country where it will run this ads. Okay, so here is the ad limits. Here is that Brandon Content tab, likewise, the Instagram WhatsApp. So whatever syllabi you need, you can do it from here. So one more thing is I need to tell you this is really important. That is paid support inbox, number of pages, number of branded pages, number of pages got restaurant afraid of from the Facebook ads because sometime sometime you can violate the charms of Facebook ads. And if you violate any community terms or Facebook ad terms in that case, your page may get restricted. In that case, it will not be allowed to add a post any ad or run any ad again from that page. So in that case, your page will be restricted, even your page can be deleted. So if you have any issue about your pages in that case, you can directly contact with the Facebook authority. And if you use this page supporting box, in that case, you will have it will have that response or from the Facebook authority and a will you can receive it in under the paid support inbox and all the reports, even though notification or the alerts you will receive inside here. So this is really important. Here is all the settings are here. So depend on your knees. What do you need to change everything. You will get further changing some settings under the Settings tab. Okay, so let's get back to our page home. Okay, cool. So this is my page. And now we will create our first post. 6. 05 Add Money To Your Facebook Ad Account: Okay, right now, we will learn how to add money to your Facebook ad account. Because if you want to run an ad, in that case, singles to have to load our recharge and money to your ad account. And right now we are going to learn about that. For adding money to your ad account, you must have to login to your Facebook account and then you will get this Ad Manager option at lip side. So I'm going to click in this ad Manager option. And then it will take you to the Ad Manager page. And for adding money, you will get Business Tools option inside your ad manager. And you will get this nine dot id or this minder option at o left top side. So it's called a business tools. So I'm going to click on this business tools option. We click in here and then you will have different type of option in here. So as we're going to recharge money to our ad account, That's why we have to play in this billing options solid Right-clicking this billing option. So this is our billing page and you can take a look over here. We have some available balance in our account and right now we have a $40, but I want to I want to show you how it will add the money. And for adding money, you have to click on this right side in this blue button called Add fonts. So for adding money, you have to click in here. So let me click this Add Funds button. Then a pop-up will appear and you have to, you have to type the amount. How many dollars you want to add to your ad account. So in Amazon, you have to, you have to type the amount. So as an example, I want to add a $100 to my account and that's why I'm writing $100. Then you have to choose the payment method. So basically I'm using debit card or credit card payment method, but you can also use people as well. So right now I am going to show you about the use of debit or credit card payment method. So I'm selecting this debit or credit card method for adding for and from your debit or credit card, you must have an international card that can be used for paying in evils dollar, okay, so let me select this debit or credit card option, and then you have to, you have to click on this Next button. Then if field will be up here, and at first you have to type the name of your card that's printed on your debit or credit card. Then you have to type the card number and then you have to type the date of expiry expiry date and only month and year you have to type. And then finally you have to you have to type the CV VR series in number. So all six done, you have to click on the save option, then it will charge on your card and the Foundry will be added. But I already have is saved curve in my Ad account and that's why I want to use that saved curd for adding the money from that card. And that's why I'm clicking this back option. And I will play back option. It will take me to the Add Funds pop up and from there, I have that saved curd and you can take a look, it's saved under lastly, let's payment method. I want to say I'm going to select my saved card information and I want to load our recharge the amount from my card. That's where I'm selecting my safe guard. And then you have to click this Add button. And when you will click Add Forms button, then an another pop-up will appear and it will ask you for the confirmation that owns you add a hundred-dollar, then each will be available to your balance in your prepaid balance, and your prepaid balance will be a $140. So you have to confirm these things and then you have to click the Confirm button. So let me click the Confirm button. And you can take a look over here. We got a notification for a saga for successfully adding the front to your ad account. And you can take a look, a $100 added to your prepaid balance. Your new balance is a $140. So I have to click this Done button right now. You can take a look right now, here is my available balance and it's showing a $140. So this is very simple process for adding fonts to your Ad Manager. And it will have the funds, available funds on your ad manager, then it will be able to ran an ad. So before you run an ad, you must have to recharge. Are you must have to add the funds to your Ad Manager. 7. 06 Fast Facebook Ad: Hello everyone. Right now we're going to learn our posting fast Facebook ad. So before that, I want to tell you about the Facebook ad. Facebook have two type of Aragon. One is personal ad account and analytics Business Ad account. So if you're a small business owner or if you want to spend around ten to $20 per day, or it could be around five hundred, six hundred US dollar per month. In that case, you can use the Facebook personal ad account. And if you plan to scale in larger way, in that case, you can go with the business Anaconda. So along with the business account, you can spend more than a 100 K per month. So right now, I will show you how you will post an ad very rapidly. And in another lesson, we're going to learn about how to post in broadly are in details. So let's start from the beginning for posting fast ad. So as I told you, for posting an ad, you must have to go with your page. So I'm going to my page. So here is the pages and here is my pages short card. So I want to I want to go with this Kamei foods page. Okay, this is my page. And now I want to, I will want to promote this, add this chocolate that right now I wanted to promote. And for promoting this ad, if you hold down the mouse, you will have this option. You will have this option that boost post. So if you want to, if you want to just move to the boost post option, you can do that very easily. Let me, let me click for starting a 1st AD. So for rapid add, you just have to click on this boost post. Then it will take you to the boost post. So now you have to, you have to set the goal first, so water will be your goal. With it, add, I want to receive message from the audience. So basically, if we're not setting the goal, Facebook by default will use this automatic options. So Facebook will read your ad. They are artificial intelligence that will set the goal for you. But I have, I have my personal goal. That is, I will receive message from the audience and I'm not looking for engagement, are not looking for a rich. I need to receive message from them. And that's why I don't want to go with the automatic goal. I want to change it. For changing it, you just have to click on this change option. Then it will have some options. Likewise, get more messages that they're looking for. Get more engagement. I don't need this one, so I want to go with that, get more message. So for conversion or for generating sales, get more Message option is really a better way. Okay, So I'm going with a good message. And once it's done, you have to click that Save option. Okay? Then you have to find out the Special Ed category Easier at category error relative to credit, housing, social issue, election or politics. If you have this issue on your ad in that case, you have to turn this on. And after after turning on, you have to be authorized. You have to be authorized because these are the sensitive issue, but my ads dozen relatives with these categories. So that's that's why I'm not turning this on. But if you add are associated with Credit, environment, housing, or a social issue, elections are politics. If your ADSR relative to this category, then you have to turn this on. Okay? Then you have to, you have to say the messaging app. If your page have what sub connected. In that case, you can use the WhatsApp for receiving message. And if you don't want to use the WhatsApp, if you want to eat only the messengers, in that case, you can use the messengers often. So Juliet, Instagram and WhatsApp, I didn't add it in with my account, so I will receive my massive Schroeder messengers only. Okay. Then you have to have to set the welcome message. So how we will set the welcome message? Facebook have a default message template. So if you are not changing any welcome message, then this default message template will be applied to the audience. So if you want to change it, you just have to click on this Edit option. And let me show you because this is a really important. Okay? So here is some default question. Likewise, what are the delivery options in that case, you have to type the answer. The second one is that can you check the price of a product? In that case, you can add the answer and For the third one, Can I make a purchase? So it will have to add the answer in here. So I don't want to I don't want to keep this FAQ. That means frequently asked question. I don't want to keep in here and this is a preview. So what are your delivery options? So when someone or some audience will click in here, the answer you will sit in here. Audience will receive this answer. So this is FAQ, but I don't want to, I didn't want to use this one, this FAQ. I want to remove this all. So for removing, you can click on this or remove all option. And it will ask you for the confirmation. Okay. Here is a preview. I don't have any FAQ anymore. Okay? Now, I want to, I want to write a greetings message. Likewise, if this name is applied, in that case, the person name will be replied with automatic, automated or AI system. Because Facebook will recognize the audience Name or with this facility, and it will reply to that audience with your name. And here is you can take a look over here high as different as my name is Steven. That's why it's appearing in here like that. Okay. So I want to I want to delete this text. Please let us know how we can help you. I don't want to use this one. I want to delete these things. I want to write in here. I want to write for placing order please a drop your cell number and address. So this will be my greetings message. And when someone, someone will click on the message option are when someone or will be interested after watching my ad and if they click on Send message, then this will come message or greeting message will be visible to the audience. Okay, So on six done, you'll just have to click on this Save option. Okay? So my message, welcome message is done. Now we have to move out to the audience part. Okay, so let's start with the audience setup. In here. You have to set up anywhere in your country, or in which country or in which location your ad will be delivered. So I want to, I want to customize the audience details. And for customizing the audience details, you have to click on this pencil icon. This is for editing the audience. And then a pop-up will appear. So at first you have to identify their gender. If your product is female relatives, in that case, you can use the old man's only. So in that case, your ads will be delivered only to the Romans. And if your product or male related or males related, in that case, you can use the men's. Your ad only will be delivered to men's only. But if your product is for every one in that case, you can use this All option. As I am promoting chocolate. That's why I want to go with the all option because everyone likes chocolate. Okay. Then we want to move to the next tab, that is the age. You can get your mind to deliver your ad to the age range. So which age range your ad will be delivered? Suppose you want to, we want to promote your product in between 20 years to 50 years. So you can, you can say the Asian here. So as an example, I want to promote my ad from 20 years. This is the minimum and maximum for 65 years. Okay, So here is minimum radius 20 years and maximum range is 65 years. So in between this range, my ad will be delivered to them. Okay. So gender is all, and my age range is 20 years to 65 years. Okay, fine. Now, we have to we have to set up the location where where my ad will be delivered. So as I'm living in Bangladesh, I don't want to promote my, my product to enter biology right now. I want to, I want to promote my product only inside the city of data in my capital. That's why I want to, I want to say the location in here. So here is some default solution is provided by Facebook. So I'm going to close this one and I want to, I want to type hacker. So here is the Dhaka city that's I'm looking for Dhaka city dagger division, and here's the country. Facebook will provide a default solution for the location. So I'm selecting data, so my ad will be delivered inside the data city. Only. Inside your city, you have to set up the radius. So you can take a look in here, is 25 mile, that means from the central point of data in from there into the five-mile radius, your ad will be delivered. But if we want to increase or decrease the radius of the city, in that case, you can, you can increase or decrease from here. Here is the button. So I want to, I want to decrease the radius. I want to go for 15 mile from the center point up DACA. Now you can take a look. The radius is decreased and my will be delivered within this 50 mile radius from the center point of darkness. So you can you can increase or decrease the radius of your SED. Okay, then then we will move into the detailed targeting. Okay? Detailed targeting, basically using for generating targeted audience. And this is really helpful for generating the target audience for your product. Suppose you are promoting digital marketing at our search engine optimisation unrelated ad as like your service, SEO service provider and you need some tech company. So if your ad are visible, the people, those who were using on a dog here or in sheep are important. In that case, your ad will waste money off you because you will need to find all the targeted audience to whom my ad will be visible. If your services tech related, in that case, you need to find out the proper audience, those who really need your service, or those who relevant with a text service. So therefore, this detailed targeting are using, okay, so by default, facebook provides meals some interest. So I want to close all these things. Okay? So as you know, my product is chocolate and chocolate is food-related. So in that case, you can add, add some interests in here that's relevant with the food. Because the people, those who like food, they may get interested about your product. So in that case, here is some sedation for you. This is food. And you can take a look here is the interest is added. I can use food is even you can type the interest in here. So let me type chocolate. Okay, so here is the chocolate. So let me click this one. Let me write fast food. Let me write cake. Okay, So the people, those who have interests in this categories, the ads will be visible to them first, then it will be visible to the common people. So this is really a good practice for targeting the proper audience for your product. As like here is some more sedation snack food. So basically, as your product is food-related, so you can use this food-related interests in here, and you can type in here. And Facebook will provide you some default or sedation or for your product. Okay, So the detailed targeting is done. You have to save the audience. Let me click the Save audience. Now we can take a look. Our audience setup is changed and here is the detailed targeting, here is the age limit, here is the location. Okay, Now, let me scroll down and now we have to set the budget. So how many days your ad will run? You have to say the things right now. So here is the medulla and duration. So if you want to, if you want to run your ad for four days or for one week, you can, you can add these in here. Likewise, I want to run my ad for five days, okay, So it will start on June 30 and it will end at July five. Okay. So here is the date. Then you have to set up the total budget. So how many dollar you want to spell for five days? So if you want to spend on a five-dollar, in that case, every day, you will spend around $1, but that is very low. And with this $5 for five days, you will be only able to receive 603 to 1.7, get people to reach your ad. And this is really very low. But instead of five day, if you run this ad only for one days, now you can take a look. Now your ad will be raised around three, get to maximum 8.7 people. By the end, around seven to 22 message it will receive. So depend on your budget, how many more money you will spend. That more result, it will resume. Okay, so as an example, I will run this ad for one days for five-dollar and owns it. It's done. You will get two option that is placement and payment method. In placement, you can set up in where your ad will be visible. If we want to promote you write only to the Facebook. In that is, you can set up in here. And if you don't want to promote your air through the Instagram or through the messengers. You can set all the things from here. Let me show you. You have to click in here in this tab. Then you can, you can set up, you're going to set up the placement where the ad will be visible by default as you're promoting a Facebook ad. So your ad will be visible on Facebook. But along with that, if you want to promote the same as in Instagram or in Messenger, in that case, you can turn on or off Instagram and Messenger options. So if you don't want to make visible the ads, Instagram, then you can turn it off. And if you want to keep the ads for Instagram to, in that case, you can turn it on. Okay. The next thing is payment method. So before starting the posting and add to the Facebook, you just have to make sure that you added a payment method. And you already seen we added the balanced to our account. And now I'm going to, I'm going to boost my post. And for boosting, you just have to click this boost posts now. So let me click boost post now. You can take a look. It is submitting my ad. Okay? So here is the notification. Your ad is being created and the status on my ad is revealed. Will it will take little time to get approved because if you add, have any issue, in that case, your ad mega declined. So if you get a decline in that case, you have to make correction for your ad. So you have to wait till because the status of my ad is under review. Facebook auto redo will shake your ads and then it will be published. Okay, so let me close this things. Okay, so here is the summary of my ad is still under review. So I want to, I want to go to my homepage of Facebook. And let me, let me click on this Ads Manager. Okay, so here is my Ads Manager and you can take a loop. The ad I just posted in here is under review. And this is one of my analog ad that is active right now. And I am spending $5 per day. And for each, for each message. For this add, my goal is messaging on version. And for iris, if Juliet, for message and for each message, it cost me around 80 to send. So I have to I have to wait a little because this is the ad I just posted and it's under review, so owns, it gets approved. Your ad will be ready to deliver to the audience. Okay, so our ad was in review and now you can take a look at our ad is active. So this is a very simple process. And with this strategy, you can run a Facebook ad very fast from the page. 8. 07 Details Facebook Ad: Hello everyone. Right now we're going to learn about the details of Facebook ads or how I will post an ad or with more details and afford that. You have to create an ad and throw the Ads Manager. And last lesson we used and we created an ad directly for the page. But right now we're not going to create an ad, throw the page because right now we will, we will create an ad with more details and that's why we have to use the Ads Manager. One more things I want to tell you, the creating of ad using the Ads Manager or using the Business Manager or the process, or the same. So that's why I'm using this Ads Manager option for creating more details and add. In last lesson what we did, we had a posting on our page and we just use the bottom boost post. But right now we're not going to follow the same process. Alright, now we're going to move with the different process because right now we are going to create an ad from the scratch, okay? So when you will have excess inside of your ads manager, you will have an interface like that. So we have three tabs in here, campaigns, ad sets and ads. So at first we need to create a campaign. So creating a complete add, it must have to click this create options. So let me click on this Create option. Then a pop-up will appear. So you can take a look at first you'll need to choose campaign objective. So therefore, you need to know the use of our DNS traffic, engagement leads, app promotion and sales. When it will place your mouse in any objective. Which objective works for what? At right side, it will have the summary of that objective. So let me place my mouse cursor on our knees and you can take a loop, show your ads to people who are most likely to remember them. Okay? So such as if you need some reach for your ads, if you need to video views for your ads, are you looking for brand rRNAs? In that case, you can use this. Our next option. The second thing is, is traffic. Traffic objective is working for, so at right-sided can take a look, send people to a destination like your website or app or Facebook event. So if you have any website and if you want to generate traffic from Facebook, in that case, you can use this option. So for link clicks, for landing page view or show the Messenger or WhatsApp. If you want to promote any website or any kind of apps in that case, you can use this traffic objective. Then it will get engagement. Engagement working for get more message, more video views, posting judge-made page like our event response. And it's good for Messenger, WhatsApp or Instagram directly. It's very good for video views and hosting arrangement. The next one is leads. Leads is basically using for collect leads for your business or brand. And this leads objective or working through the instant farms messengers called sign-ups. The next one is app promotion and app promotion. Objectives are basically working for finding new people to install your app and continued using it. So if you, if you plan to promote any apps, like throw the Google Play Store or Apple apps. So if you feel one to promote your apps, and if you want two people who will install your app, in that case, you can use this app promotion. And the final thing is the most widely used in this cells. So if you have any store and if you want to generate sales, in that case, you can use this cell. So find people likely to purchase your product or service. And the sales objective are working for that and it's good for conversion, catalog cells and Messenger and WhatsApp. So one more thing, I want to tell you that wherever you are using Messenger or WhatsApp for conversation, this is one of the good practice for generating sales because you can answer the costumers queries and you can negotiate with them. So if you are looking to generate sales, the best way for generating sales, so the messengers, but if you have a huge amount of traffic or if you want to go through the website. In that case, messengers are not a good option. Because when you will have plenty of message from the people, you will be stuck to reply to them. In that case, you can directly use the website for checkout. But if you have. Not wide range of audience are not wide range of customers. In that case, you can use this messengers for converting them by manually. And this is a really good process. Okay? So right now I want to, I want to go for the engagement. So people will view my Polish, people will engage my post and even people will send me message. That's why I want to go with the engagement objective and owns this done, you have to click the Continue button. Okay? So after selecting the objective for your campaign, firstly, you need to type in name of your campaign because with this name, you can identify which posts you are using right now to promote. Okay, So I will, I will post a chocolate for ADD and I want to promote my chocolate product. And that's why I want to write white, white chocolate add. Okay, So why chocolate or this is my campaign name. So you can type any name that you want and it's totally dependent upon on you. This is just for remembering for yourself. Okay? So this is the campaign name. Then what you will get, it will read the spatial add categories. So as I was saying, if your ads are related to housing, credit, politics or religion, or social issues in that case, you have to be authorized and then you have to select from here. If you click on this color is option, then you will get this credit. Employment, housing, social issue, electrons or politics. So if your ads are relevant or with this categories, then you have to select the calories from here. But my add some not related with these categories. That's why I'm skipping these things. Now. You have to have to go to the campaign details. So what you will get, buy-in type and a campaign objective. So we set the campaign objective before and now it's called for buying type. And let me explain you what is buying type for campaign details. Buying type is the method by which you pay for and target ads in your campaign. So dynamic auction bidding, fixed price bidding or reach and frequency bidding are buying. This field is currently only visible at the campaign level. So I hope you understand about the use of buying type. So right now it will only get this option. And if you click on this Edit option, you will have this auction type only, no other option it will get right now, okay? So competitors is done. Now. We will go for that Amy taste. So what is EBIT taste in Facebook? Julie, AB testing. Let you change variables such as your own creative audience, our placement to digital minor, which a strategy performance-based and improve the future campaigns. So if you want to, if you want to use the AB test, in that case, you have to create an AB test and for turning on, you just have to click on here. Okay? The next thing is campaign budget optimization. Actually this campaign budget optimization, this function we will get in later. But right now I'm going to show you how the campaign budget is working. So how many dollars you want to spend per day or per week or per month. You can set it from here for your campaign. So let me, let me turn it on from here, then you will have the campaign budget failed. So for daily budget or for weekly budget, you can set in here likewise, if you want to pin $20 per day in that case, you can use this daily. But if you don't want to use daily budget, if we want to use foreign specific date of AD in that case, you can use this lifetime budget, so it will place a lifetime budget. Then you can, you can say the limit of your ad. So suppose you want to spend $70 for seven days, okay, So in that case you can, you can say you can save the budget in here. And if you are not looking for a lifetime budget in that case, you can go for daily budget. So if you click on daily budget, then you will able to set a daily budget for your ad. Campaign with strategy is stands for your bid strategy choice. Tell us how to bead for you in adoption. The right bid strategy can help you to get miserable. Business outcomes are such as increased the total sales customer or brand reach. And many more. When you decide on a bid strategy, it's important to identify how you will measure success for your business. Then you have to choose the option for matches your business goal. So right now we have, we have the highest volume business strategy, but if you click in here, you will get more option. Likewise, cost per result goal. Other options like bead caps, what you have to know that what is a highest volume stands for the bid strategy. The highest volume is actually working through maximize delivery and conversion. So you can get from your budget. Like an example. For an event planner may use the highest volume to get as many people as possible to attend an upcoming music festival where cost per atom dense doesn't matter. This is a stands for highest volume. And if you, if you go for cost per result goal in that case, this works. Strive to keep cost around the cost amount of rudderless off market condition. For an example, a retailer optimization for purchase message, their cost amount to a cost per purchase that will keep them profitable. Reds and other things you are getting that is, beat cab in here, the bid cap, bit cubbies, Stanford saved the maximum bid across the oxygen rather than allow Facebook to be dynamically based on your cost or value goals. Bid cap is mean for advertiser who have a strong understanding of predicted conversion rate and they can calculate the right bits. So now, I hope you are clear about these three things of campaign bid, highest volume cost per result, and bid cap. So I want to, I want to go with the highest volume because I'm using the English meant for my objective. Okay. One more things. We have one more things to go here, that is, when you want to run your ads. So let me click on this Show More option. Then you will have this ad she do link. So if you want to run your ads 247, in that case, you're going to keep in this way. But if you want to run your ad for specific terms, suppose you don't want to run your ad at nighttime. In that case, you can change the duration from here. But I don't I don't want to run my ad for any specific time. I want to run my ad for 247 are all the time. Okay, So our campaign part is done. Now we will go for the ad set. So let me click on Next. Okay, now we have to set up our ads that so at first, what is, what is come that is conversion. But before that you can, you can sit and add setName in here, but I don't think it's really important for me. I don't think so. I'm just keeping this as the name as like here because maximum time you have to find out your ads through the campaign name. So I already I already said in the campaign name, that's why I'm not going to use that. So conversion, where the conversion will be performed. Likewise, if you want to receive message in your messengers, in that case, you can use this messaging app. So if you want to, if you want to turn the corner version in your website, in that case, you can use this website option, but in that case, you have to go for the pixel option. If you click on website, then it will suggest you for having the pixel setup in here. And we're going to learn about the pig cells in an adolescent because pixel is really important things. Okay? Here is more two things that is app and our Facebook page. So basically, I prefer to use this messaging app to receive my message. And then what will happen is click to message. Often that means under my post, there will be a button where people can click on there. Then I will able to receive message from there or from the audience. Okay? The next thing is where it will receive the message, because I use this option for click to message from. So you'd have to set up the places where he will receive message. So I used messengers. And if you want to receive instead of messenger for the Instagram or WhatsApp, you can, you can use this option from here, but I will go with the messengers. And now you have to set up the account in which page it will receive your message. You may have four or five or more than ten page in your Facebook account, but you need to find out or you need to set up in which page it will receive the message. So I don't want to, I didn't want to receive message in this page. I want to receive message in my Kimmy foods in this page. Okay, Done. Now, we have to go through the budget and she dual of the ad. So when our ad will be started. So you can, you can set the start date of your ad and even you can set an end date of your ad. So here is the option. When you will going to start your ad and when you are going to endure add, you can celebrate from here. Okay, the next four days. Audience. This is really important, where E12 promote your ad. Okay, So in here, you can set that. So you can, you can save a template or profile for selecting the audience. So you can use that audience some later on for promoting any other ads. So here is the facility. So at first, at first, you need to set the location and here is the location. For static evaluation. You just have to click in this Edit menu. And it's like before in where your ad will be placed. In here is it's showing my country, but you feel if you were looking to run your ad all through the country, in that case, you can this country option. But if you want to go with any specific cities in that case, you can do that. So let me show you how it will add in specific cities. Okay? So I want to, I want to write in here search location that is right for data. Here is the city of Dhaka, Bangladesh. I want to run my add in here. Okay, So now you can take a look. Inside Bangladesh, might add will be run through the data city on land. And here is the radius for setting up in where the ad will run, in which radius. As before. So within five-mile are within 15 mile. You can even set the radius of your ad inside the cities. So this is the settings for the location. And if you scroll down, it's all as let me first, here is the age option for selecting the age. Okay? So from here you can select the age as like I want to, I want to run my ad from 20 years to 55 years old. Here is the age filter, and here is the gender to whom or to which gender your ad will be visible. If you want to, if you want to promote your ad, only true a male customers in that case, you can go with the main auction if you want to promote your ad only to the woman or female customer, in that case, you can use this option. So I want to keep this all gender because I want to promote my product to all genders. Okay. The next part is detailed targeting, this digital targeting. With the use of detailed targeting, it will be easier for you to get the proper traffic for your campaign. So as I'm promoting chocolates, so in that case, I must have to find out the people, those who love to eat. So in here, in here, in Search option, I can write food. So here is the food interest, and at the right side is going to take a look. Here is the value, here is the value of your social raise delta. So those who like food and those who added this food as their hobbies or in somewhere in their profile, the ad will be primarily will be visible to them. So that's why I'm going to use this food. Similar like fast food. I want to add more. You raised up fast-food. Let me add more. Let me add chocolate. Okay, here is chocolate, chocolate brownies. So you can take a look. Here is the interest about the additional interested, that is chocolate brownie and foods. And those who directly loved this chocolate end of fast food, and those who added directly these things as like their interest. In that case, this ad will be primarily visible to them. So this is how demography are working and this is really very important things for finding out the proper audience. Then you will get languages. So if you are looking to promote your ad to any specific people, those who are using any specific languages in that case, you can use it from here. Likewise, you want to, you want to promote your ad, the people those were speaking in Spanish. In that case, you can set a language in here as like a friends. It could be basically. English is widely using and here's the default language of Facebook. But instead of English, if you want to promote your ad in different language, in that case, you can use these things and these functions are basically working when you will go through. But global traffic, that means it wants when looking for the traffic from all around the world. So in that case, you can use these things to specify any reason or specific country. So this is the practice for identify the audience from different language. Okay. The next thing is placement. Placement. Have two type of placement that is automatic and manual. Automatic placement is recommended. Facebook AI, that means artificial intelligence will place your ad. It could be in messengers, it could be in Instagram, it could be in your news feed. It could be in Facebook Watch or marketplace or somewhere else. But if we were looking to place the ads manually, in that case, you can do that very easily by clicking in this manner or placement. So if you don't want to place your ad on Facebook Watch or if you don't want to place your ad on a messengers, in that case, you can skip this thing. So let me show you how you can do that. It will start to click in this mineral placement. Then you will have the option where you are. Ads will be visible in and even in which device. So as I was saying, if you want just keep in Messenger, you can skip it. If you want to skip an Instagram, you can skip the Instagram. So this is how you will search the ad placement of your ad. Okay? So here is all the features in where your ad will be visible. Likewise, some real silver lay source article feeds. So one more thing I want to tell you that is mostly traffics are generating through the news feeds. So this is if you, if you want to consider that you will receive the traffic only to the fields. In that case, you can keep this only, only one thing that is filled because as I was saying, the most traffic or generating are from the news feeds. Around 90% traffics are generating or from the new spirits. And this is, I'm telling from my own experience. Okay, the next thing says optimization and delivery. So this is basically, it's the kind of error function of Facebook that is, the metal will aim to spend your entire budget and to get the most results using the highest volume bid strategy. So it could be good through the conversion. That means the sales like message or link click. So this is the optimization and delivery are working in here. Okay, so our ad set is done. Now we will create the ad for creating edu. You just have to click on this next two button. Then it will take you to the Add pages. So here is the add page. So at first you have to type the name. So I don't want to write the name for add Nimbus. You can write in a name for remembering those are to identify specific ad. Okay. Then the next part is identify the page. Suppose you have five or six pages or more than ten page. From which page and which post you are going to promote. In the last lesson, what we did, we promote an AD directly from a page, but in here you have to identify. So as I used these chemicals page while I was studying up the campaign, that's why it's difficultly using this chemical page. And if you want to connect your Instagram account, in that case, you can use an Instagram page from here as well. But I just want to go for the Instagram right now because I will only promote my page in there. And now you have to, you have to choose the Add setup. That is, what will be your red. So you can create a new post or you can use any existing post. So you can take a look under the ad set up. Here is an option created. So if you want to create a new ad right now using a single image or video or carousel, you can create a new at total and new ad or from here. But if you want to use an existing post that already have posted on your page, you just want to promote that post. In that case, you just have to click on here. Then you will able to find out this is existing post options. So let me show you how you will do that. Let me click on this yield existing post. Then. You can change post from their store for changing the post from your page, you just have to click in this change post option. Then it will, it will show you the number of posts you have available for boost on your page so you can set up any post. That you want to promote, okay? So as an example, I want to, I want to go with this brownie post. I want to promote this one. So that's what I'm selecting this one. And also select, you just have to click on this continuum button. Okay? You can take a look at the post is changed and I want to, I want to go for this, for this brownie poster. But if you want to create a totally new post or a new ad, you'll sit up this existing posts. In that case, you can go with the creed post or you can use the create ad from here. Okay? Now you have to, you have to set up the option for this post or what will be the CTA, that means call to action. So as I was looking for send message option that people will send me a message and it feels take a look in here. If you click on this call to action, then you will have this send message button here. But if you don't want to, if you don't want to have the send message button on your ad, in that case, you can click this button option. In here. We can take a loop. Here is the preview. So if you click No button, in that case, this battle will be removed from here. But in that case you have to update the post. Okay, so for removing the battle, you can, you can use this new button option, but as I'm looking at, I'm looking to receive message from the audience. In that case, I want to keep this message options and message option. Now. You have to scroll down and now you have to go for that message template as like the welcome message. What will be your welcome or greetings message? You have, you can set it up from here for clicking this edit button. Let me click Edit button. Okay. So as like before, as we learned in our last lesson, is almost similar like that. But if you don't want to, if you don't want to keep this FAQ, in that case, you just have to click on this FAQ option. And from there you just have to go for the num option. But if you want to, if you want to keep the FAQ or three or four question or for answering, for automatic answering to the audience. In that case, you can set up in here, so here is the question and here you can type the answer. You can even change the question as well. But I didn't want to I don't want to keep the frequently asked question. That's why I'm clicking on none option. Okay, so here, in here, this is the field for text or whatever you want to write. You can write the text in here for greetings. So let me, let me write as an example, gradings. One of our tangent will contact with you soon. Okay? So this is just for example, how to add the text or a greeting text-only. So ANSYS done, you just have to, you just have to go for that save and finish button. Okay, So we're almost done to run our ad. And final part of what do we got that is tracking. So this tracking bird is also connected with the pixel. And I'm going to take q to an, another lesson about the pixel learning. Okay, So this tracking is basically applying for the website and as well as the app. So if you, if you click to set up the tracking for your website, so how your ad or performing inside the website or in apps in that case, you can set up a pixel. And for setting up the pixel, you just have to click this setup button. Then each will ask you to create a pigs. I'm not using pixel right now. That's why I'm closing this tab and we are almost ready to move on. So when you are all ready to go, then you can click the Publish button. So when you will click this Publish button, which will submit your ad to Facebook for published. So let me click on this Publish button. And in here you can take a look. It's publishing. Okay, here is the modification multiple item published. And in here we can take a look over here. That's our ads is processing. Okay, so let me close this tab so you can take a look right now. Are at is under review it so here is under review and here is our daily budget. So we need to wait a little off or getting approved. So right now, I'm pretty sure now you have the proper idea how it will post an ad or from the scratch and depend on your needs in which way it will move out. If you need for fast posting, you can follow our last lesson and if you want to go through them in details, in that case, you can follow this lesson.