Facebook Ads & Facebook Marketing Mastery Guide 2024

1. INTRO to Facebook Marketing : eight. Justin O Brien here founder of course, envy dot com. And I want to show you what I've been working on. Welcome to the top rated Facebook marketing course online. Myself and my team at course envy dot com have helped over 100,000 students master social Media marketing and optimize their Facebook ad strategies. So why Facebook? Whether this is your first time using Facebook or if you've already managed hundreds of clients Facebook ads already, this Facebook marketing mastery course will help you get the most out of Facebook and help you optimize your Facebook ads for a maximum return on marketing investment. Because, as you can see on the slide, Facebook is not a platform you should be missing out on. There were over two billion monthly active users on Facebook. Of those monthly users, 1.4 billion our daily active users. Yes, your math is correct. 70% of Facebook users log on daily, and over 1.7 billion are mobile users and the average time spent on Facebook. His 20 minutes. These statistics are unheard off, so you, as a brand or a business owner, need to take advantage of this massive ad platform. So who is this course for? My clients have been everyone from small business owners toe local brick and mortar businesses to social celebrities or social brands and charities to the corporate marketing professional just looking to advance their career. Really anyone looking to benefit from social media advertising because remember, Facebook owns Instagram, so we will cover in the scores had advertised on both Instagram and Facebook. So by the end of this course, you will understand the Facebook platform from A to Z and especially be a master of optimizing your paid social media advertising campaigns. So what will you learn? Like I said, this course acts as a step by step guide for launching your Facebook page and then diving into Facebook and using all those features it has to offer, such as all the different types of ads Facebook groups, Facebook live and so on. So we'll start the course by teaching you how to optimize your Facebook page. Then, with you tried to install your Facebook pixel on your website and create custom audiences based on that pixel audience or on external things such as an email list. Then we'll teach you how to create engaging content that you can share with your audiences . Next, we'll delve into all those types of Facebook ads. They can be very overwhelming at first, but we break it down simply step by step. Do you understand which Facebook ad to use? In which scenario, then we teach you how to split. Test those Facebook ads and optimize them for cost. You're not overspending on one ad. Or maybe using the wrong ad copy in one ad will also discuss the various software we use. We'll cover how we analyze our Facebook ad spend and adds reporting. You'll also get a look over our shoulder as we create an optimized Facebook ads for our own clients. You know, I'm just scratching the surface of all the things taught in this course to make sure to scroll through the lectures to see all the great topics we delve into in this course. So I learned from me I began my path into entrepreneurship and marketing as an engineering major. Once I began to learn coding in my college courses, I started to build niche keyword websites that I would use growth pact marketing techniques . I taught myself online and then Philip these websites for a profit. This is actually how I paid for my college degree. Now it's over. A decade later, I built a ton of websites, consulted a bunch of clients and have helped market 500 plus businesses online. So after finishing in the top eight for Entrepreneur Magazine 2014 Entrepreneur of the Year , I launched course envy dot com with several engineering and marketing partners to begin sharing our knowledge with the world. We're constantly updating this course and answer student questions within 48 hours. So don't wait another minute. Join our course today to take your business to the next level. Stop wasting money on random Facebook ads that you're not even sure are working or not. Master Facebook marketing once and for all with this top rated Facebook ads course taken by over 100,000 students already. So join today. We hope you enjoy the course, and I look forward to helping you master Facebook marketing 2. The Complete Facebook Business Manager Guide : Facebook business manager. Facebook business manager is a Facebook tool that helps organize and manage your business. You can manage your ad accounts. Your Facebook business page is in the people or employees who work on them all. Whether if you were a business with multiple brands, multiple websites or if you're an ad agency with multiple clients, I suggest everyone that wants to create Facebook ads use Facebook business manager. So to create this, go to business dot facebook dot com. Business manager makes managing everything connected to your businesses on Facebook much easier, so I've navigated to business dot facebook dot com. As you'll see, there's some reasons for why to choose business manager, the first reason being you need more than one. At account, I create a separate add account for every business, every client, every website. I want to keep all these payments campaigns and reporting separate. Next, say you're working with a client. You're starting an ad agency. You can request access to these other pages and add accounts via a business manager. Next. As you start to grow and you get employees, you can assign permissions to these employees, such as role based access to add accounts, Facebook pages and other assets within your Facebook business manager. Besides all these benefits, business manager also provides great reporting for all of your ad campaigns. So a business that facebook dot com click that create account button log into your personal Facebook profile account to create your business manager. Note. Your business manager is separate from your personal facebook dot com profile. So when prompted, enter your business name. If you don't have one and plan to just be running ads for other businesses, I e. As an ad agency, simply name your business your name. Ad agency. You can always add it this later. View your business settings Business info. Then just click the continue button. So complete your business profile with the name, address business details and click. Submit an email with the subject. Confirm your business will be sent to the business email address you entered and just cook confirmed link in that email to receive full access to your business manager account. Once confirmed, you have successfully created a business manager account and can proceed toe adding your Facebook page ad account employees and other Facebook assets. The three basic things you need to create ads on Facebook is a Facebook page and add account and people. So first, add your Facebook page. A common question I get is what is the difference between a Facebook profile and a Facebook page? Your Facebook profile is your personal facebook dot com profile. This is where you share content with your friends and family. You need a personal Facebook profile account in order to create a Facebook page. Now a Facebook page is a specific Web page within Facebook to build out a fan following via likes and followers, where you can share relevant brand content, you need a Facebook page in order to create Facebook ads. So note Facebook pages are separate from your personal Facebook profile. Your friends will not be able to see the Facebook pages you create and are an admin off. So what's the difference between a Facebook profile user name and a Facebook page user name ? Changing your Facebook profile user name will change the your L for your own personal facebook dot com profile. This user name can be set on your Facebook settings page at facebook dot com slash settings . So the Facebook page user name is also for setting your your out. I like to use the brand name or business name for the Facebook page. User name your user name for your Facebook page can be edited on the about page, then under general user name. Click Edit. So now let's add that Facebook page to our business manager so we can link it toe our future ads. Now, if you haven't created Facebook page yet for your own business, we cover how to in another lecture, you can create Facebook pages via your business manager or via your personal Facebook profile account at facebook dot com slash pages slash creation. So click that ad page button toe. Add a page you were in admin off. This means you created the page or that owner added you as an admin. After you click that button search for the Facebook page name or pasting the pages, you're out research for course envy. We select that, then click add page. The next option for adding pages to your business manager is request access, so click that request access button to request access to a page. You're not the admin off and need to work on or connect with ads, for example, your clients Facebook page. So after clicking that, select the ad page button in search for the page you want access to and then click the add page button. So now that we have our Facebook, Page added, we need to create an ad account for this business manager. Ah, Facebook ad account enables you to group all of your specific ad activity, including different ad campaigns. Add sets, ads and billing information all on this business manager. Since this is a new business manager account and we need a new Facebook pixel for tracking users on our website, we will create a new ad account. So here's a pro tip for you. The pixel rule. There is one pixel per ad account, one pixel per website. So with the Facebook business manager, you can create multiple ad accounts. So just follow this rule and treat each new ad account as a new pixel. To pair with a new website, you need a separate Facebook pixel for each website. If you use the same pixel on multiple websites, you will get mixed reporting incorrect custom audiences. The list of errors goes on the benefits of using multiple at accounts. First, create separate at accounts for each client or business you manage. Next, run different ad campaigns for varying businesses at the same time. Next, pay for ads with different payment methods, such as varying business credit cards. And finally view insights for individual ad campaigns in these varying ad accounts. So click that create add account button, name your ad account, then complete the other required fields. Click the create add account button. Then you will see your newly created at account to click the three horizontal lines or the hamburger menu button in the top left corner of your business manager page. Truly everything you will ever need for your Facebook page Ad account payment methods, custom audiences. Your Facebook pixel, your ads manager adds reporting, adding people and employees and much, much more can be found via this menu in the top left corner. So, as you can see have click that menu and it's expanded. This is the user interface for an advertiser, so we're trying to navigate to the Business Settings page for an advertiser user under the Settings menu. This is where we confined business settings now as a business manager owner. This is what the menu user interface looks like. So in that far left column managed business, there's business settings. That's the page we're trying to get to. So click that so v this business settings page. You could manage people, assets and integrations for your business. So the first thing in the left side bar select pages under the account section, then click that add button as your business grows and you add more Facebook pages via this business settings page. You can add these Facebook pages to your business manager to therefore link with ads so you can create new pages from here. Ad pages. Urine Edmon off or request access to your clients pages. So here's a step by step guide for that surgery. Screenshot this for future. Use one more important step. Make sure to connect your instagram account to your Facebook page so you can create ads that are linked directly to your instagram. So go to your Facebook page. Click the settings in the top right now, bar of your Facebook page. Select Instagram in that left sidebar and then add your INSTAGRAM account to this Facebook page so as you can see, we've already linked course envies instagram Page via logging into our instagram account user name and password. Now, when we create ads for this Facebook page, if we're targeting the placement on the instagram platform, we can select toe link our INSTAGRAM account with those ads instead of just this Facebook page. So we'll cover this in greater detail later when we discuss instagram and Facebook ads. But just take this step to connect your INSTAGRAM account to your Facebook page. Next, we can add an ad account later on via this business settings page, so select add accounts in the left side bar, then click that add button. When you have a new website, you will need to select the create and you add account option and then install that Facebook pixel from this new ad account on your new website. So again, name your ad account, set your time zone and currency and then click Next. Select what this ad account will be used for your own business or another business, such as a client. Then click create so it didn't take a screen shot of this for how you can create ad accounts in the future. next you want to set your Facebook page as the primary page of this business manager. So again on the business settings page in that left sidebar select business info, you will need to set your business's Facebook page as the primary page of this business manager. So again, go to your business info page. Click the edit button to the right of your business manager name. Then the primary page field will become a search box, typing your Facebook name and select your Facebook page that you added to this business manager earlier. Click the Save button that shows up, and now your business manager account will automatically take on the branding of this Facebook page. Next, you'll want to install your Facebook pixel of this new ad account on your website. This is a crucial step so you can have Facebook track the people who visit your website. Then you can create audiences off these visitors, which you can then reach hard it in the future via Facebook ads. This is what you call a warm audience, so installing your Facebook pixel requires access to your websites code. Therefore, you should contact your websites developer to provide them with this pixel info. So follow our courses. Facebook Pixel lectures for step by step instructions on creating and installing your Facebook pixel. Or you can also reference the link below. Once you create your Facebook pixel, you can share it with your Web developer for installation. Just navigate to your events manager page on Facebook and click on your pixel name. Click this set up button in the top right corner and in the drop down menu, select install pixel. In this pop up, you have the option to email the instructions to your developer. So are you starting an ad agency? If so, you will need to get access to your clients Facebook page and add account. So Step one is to have your client complete everything up to this point. Yes, your client needs a Facebook business manager account as well. I suggest using a free screen sharing software like Zoom or Skype to help your client with each of the following steps to ensure correct on boarding. So once the client's business manager account is set up, have them navigate to their business settings. Page in the left side bar had them click partners under the users section they have them. Click the add button, have them paste in your partner business. I d. You confined your partner business? I d on your business settings Business info Page your partner. I d equals the business manager. I d. So just copy that and send that to your client. So once your client paste in your partner business, I d had them click next. Then a pop up screen will appear in the left side bar of this pop up. Have them click pages, then have them select the Facebook page that you're giving access to. So they'll select their Facebook page. They want you to manage and then make sure the toggle the option that says admin access, manage page, then have them repeat this process for their ad account pixel instagram account all the assets that you need access to for managing their business. Make sure to select in toggle admin access for all of these assets that you plan on managing for them. Once done, click that blue save changes button in the bottom right. Once the client has completed this, you will get the notification in your business manager that you have access to all their Facebook assets via this request page. So go to business settings, then click request in the left side bar. Then you will need to add or a sign people on your team, including yourself to these varying assets. So again, on the business settings page left side bar people, you can either add or select current people at your company, and a sign assets to them. So for all of the Facebook ad campaigns you run for your client, they will get billed directly from their Facebook business manager to ensure the ad account has the correct billing information. Have them follow the steps below. Log into their Facebook business manager. Go to the Payment Settings page, which can be found at this link in the payment method section. Click. Add payment method, then have them choose their payment method. Add it, fill out the information, click continue. Then the payment method will be set for their ad account, so the Facebook ads will be billed The van you as an ad agency don't want to pay for their ad spend. You want to keep your fee and their ad spend separate. Now you can begin creating ads. So navigate to your Facebook ads manager page at business dot facebook dot com slash adds manager. Select the ad account. You want to run ads for being click that green Create button to create a Facebook ad. 3. The Basics of Facebook Ads : Facebook ads are used to get your brand in front of people and share your story or value proposition. Your goal with Facebook marketing is to create one awareness. Introduced your product or brand to the world with Facebook ads. Create a story around your product or brand that people will remember. Number two Consideration Offer of value proposition that attracts potential customers to consider your brand or product and third conversion. Convert the customer i e. Make the sale. Capture the email, whatever your conversion is, and then build ongoing customer loyalty that will keep these customers buying from you again and again when creating an ad campaign on Facebook. These are your three marketing objectives, awareness, consideration and conversion. Selecting the type of marketing objective you want to run is the first step of your Facebook ad creation. With the power of Facebook ads, you can reach people based on their location, age, gender interest actions they have taken on your website or app and many more things. So just go to business dot facebook dot com slash adds manager. Then click that create button on your Facebook ads Manager page to create a Facebook campaign. So the first step of your ad creation is selecting this marketing objective whether if you want to get more people into your physical store via store traffic ads, more visitors to your website via traffic ads or to like your Facebook page via engagement ads, Facebook has a marketing objective for every scenario and every type of ad you would ever want. So now we move from our first step of selecting our objective to the second step the ad set . This is where we select the target audience we want to reach, as you can see the options for reaching your target. Audiences are truly endless with Facebook ads, including custom audiences. For example, your email list, location based age, gender language detailed targeting, including demographics, interest or behaviors your audience equals Who sees your ad? The audience section of your Facebook ad campaign enables you to show your ads to people you think will care about your brand. There are two basic types of audiences. First specific. This is targeting a small niche group of people with a potential add reach between 1000 and one million users. You can create this specific audience via strict parameters at nearly every option available under your audience section of your Facebook ad creation. The second type is broad. This is targeting a much larger group of people with a potential add reach of one million plus users. Facebook Ads Implement a machine learning algorithm and use a ton of data toe. Optimize your campaigns for who is most likely to click your ad. Just because you have a broad ad with a potential reach of one million plus users doesn't mean Facebook will serve your campaign toe one million people. Facebook is using its algorithm to find the best users based on your budget. They want your ads to succeed, so you keep paying them. So notice that this adds that level your total ad campaign potential. Reach change as you edit your audience right now, just targeting the U. S. Age 18 to 65 both men and women. My potential reach is 230 million people. The detailed targeting step is one of the audience targeting options Facebook enables you to use to refine the group of people your ads are shown to. One interest I love to target is competitors Facebook pages because typically, if people are engaging with my competitors page product or service. They will most likely be interested in my similar brand. But as you can see, not all Facebook pages are available in this detail targeting search results. And this is up to Facebook's discretion, so you will have to rely on a broader targeting. Let me show you an example of a broad audience ad. It's all create a broad audience targeting your entire customer location, age and gender with no detail targeting. As you can see, my potential reaches at 74 million people targeting the United States age 25 to 60 and just men. So there's my broad audience, So that will be a traffic ad and in user that clicks that traffic ad. I'll create a custom audience of those users and then create a look like audience of that custom audience so I can retarget them in future ads for a more targeted audience option. I'll go into greater detail later on custom audiences and creating these look alikes and retargeting audiences. But this is just a quick example of how you can use a broad audience, a potential reach of one million plus to extract your potential customers. With Facebook ad targeting You can really target your audience in so many ways, whether it's location or demographics, age or gender, we can target users interests such as hobbies or recent activity searches. What do users do in their past time? What is their career? What is their education target by their college or school? We can target behaviors like what websites they're searching or shopping on. What is their income level? What Facebook pages did they like or engage with? I love this targeting option because if there is a brand similar to yours that is most likely your competition, why not market directly to those people? See if you can pull some of those people away to your brand instead. So really sit down and define your target audience. You should be able describe your perfect customer down to the very little detail so you will be able to have greater success with Facebook ads. So with this course, you will not only learn how to advertise to all these different audiences, but also with accuracy and affordability. I am all about return on marketing, investment. Making your dollar stretch is very viable with Facebook cats. So whether this is your first or 500 Facebook ad, we'll be teaching you tips on how to get the best results from each type of at which leads me to my final point testing. I use a be split testing to find out which type of ad or variable is converting the best with my audience. So again, at that objective level, the first step I just talked along that creates split test option again. I'll go into great detail in this later. The key to Facebook ad optimization is testing. What I love about Facebook is that it has rate built in data reporting right in your Facebook ads manager, so you can break down ads specifically by whatever your conversion metric is in order to see your results and your return on marketing investment. Did people engage with your ad? Which add image did they engage with? Did people make a purchase? Did people opt into your email list? Whatever your conversion metric is, you can select that column or breakdown and measure it right here in your Facebook reporting. And now the final step will cover in this course is creating the actual Facebook at it is on this final step, Roy will teach you the strategies I use for creating actual Facebook ads that convert your goal is to create content images, videos and text that your potential customers will want to engage with when they see your ad. So to learn more about how to reach your future customers and fans, go to facebook dot com slash business slash ads. So just one more thing Before I go, I just wanted to show a difference. I just want to show you the ads manager user interface throughout the year. 2020 Facebook is going to be updating. This adds manager to a new user interface, so just know, throughout this course I will be using that new interface. But there's not much that changed. So, as you can see in the menu here, adds manager on the ads manager page the tabs for each a level of your ad, the campaign level, the ad set level. The ads level appear up here in the old user interface. In the new user interface. Same thing campaigns add sets, ads, but this you had to select the campaign and then expanded over here toe edit it at each level Campaign ads at at. In the new user interface, you don't have to select it. You can, and quick at it. But you have the option to look at it right here in this main user interface feed so it can expand down. As you can see, this is the campaign level below this. He adds that level and below it, the ad level so we can choose to edit at any level at it at it at it, or we can do the same. Kind of like the old user interface. Select what we want to head at the ad and edit. And now this menu expands out, and I could do the same thing here. Oh, whoops. I wanted to edit the ad set. I can select the ad set right here. Or I could have just clicked at it right here so we can edit it right from here and publish our updates. Close this and it re expands this whole thing so we can go back. Oh, we were editing the ad. So we're now on the ad tab. Just kind of like this. So it's pretty much the same user interface. So the ads tab, Let's go back to the campaigns tab, okay, and let's collapse those. So other than that, this user interface isn't very different from the old. The old user interface includes the same columns and breakdowns, columns and breakdowns. If I want to duplicate something same thing, expand what I want to duplicate the campaign, the ad set. Same thing over here. Duplicate. I can just go to each level select duplicate. So truly the main difference is the edit function. Yes, we can select or at it here, and it expands. So similarly, you just have to toggle at each level, check market each level and then click the edit button to expand this many. Or you can do it manually. Up here, expand this menu so we'll close this edit and just know we will be working from this new user interface throughout the course because Facebook will be updating yours throughout. 2020 4. FACEBOOK ADS FUNNEL : Facebook ads funnel. The goal is to work customers down your sales funnel and warm them up to your brand or product in the process. First, make the customer aware and interested in what you're offering. Second, retarget thes warm customers provide value, build trust and collect leads. Finally, re target and convert this lead into a sale. No matter what your sales funnel is leading to, you need to identify your end goal. This can be signing up for a newsletter or a webinar selling a service or a physical product. Growing your email list, increasing your website traffic or even promoting an event. Not many people go from zero to sail instantly, so you need a warmth e user up first and build an online relationship with them by building your brand awareness and sharing your products and service benefits with them. Once they're aware of your brand, continue to provide value for free. For example, we offer a free marketing course in order to capture leads, which leads me to my next one. Capturing leads via your lead magnet or give away the lead can simply be a user who visited your website and lives in your Facebook custom audience, which you can retarget in future ads. Or the lead could be an email address, which you can contact up cell and remark to again and again. Finally, retargeting this lead to convert into a sale or whatever your goal is. Next split test. When I say split test throughout this course, I mean literally split test separate campaigns. Add sets, ads, images, text everything one variable at a time. Remember biology class in high school. To test any hypothesis, you need to compare a single variable the test group versus another single variable the control group. Then you can view the results and see which variation worked more in your favor. So for Facebook ads, this means optimizing for your key metric, such as Lois, cost per lead, lowest cost per click, most conversions and so on. So you want to split test everything. Your Facebook ad objectives, the detailed targeting ad copy, add images, videos and so on. So a pro tip here make sure to test only one variable at a time in each ad campaign ad set or add Seacon clearly determine which variation equalled the best results. This is my most common funnel. You can add steps as you like to further optimize your own funnel. Typically, you should have multiple funnels and lead capture pages and offers that you can split test to see what your customers prefer. So typically at the top of funnel, I have a Facebook ad that directs people to my free, valuable content on my website. Next, I will retarget this warm website visitor audience with a free opt in offer like my free course. Then I'll send the thank you email along with that free item to this new opted in user. They'll set up a drip email campaign that provides further free value, such as another blawg post. Another video. I'm building that trust and rapport. Finally, I will email and create a retargeting Facebook campaign of this opted enlist with the paid offer, my paid course or my paid services. See how the relationship has been built As the customer works down this funnel. We're working them from cold toe, warm toe hot. So my number one Facebook funnel. I like to start with a great pillar. Blawg Post. This is a 1000 plus word Blawg post, giving immense value in my niche. So I will pace the intro of this block post into the Facebook traffic objectives ad copy and make sure to finish that ad copy with a strong called the action or a final sentence, leaving the reader wanting more. Next, I will retarget the users that visited my website via custom audiences. Retargeting just means showing an ad to someone who has already engaged with your content. I eat the people who visited my website or watch the Facebook video or subscribe to an email list. I do retargeting via Facebook, custom audiences and the Facebook pixel with the Facebook pixel installed on my website. I contract visitors and in create custom audiences off those users who visited specific you are else on my website. I can also make many more cool custom audiences such as email list content engagement. We'll delve deeper into this later, So to create a Facebook custom audience, just log into your ads manager account at business dot facebook dot com and select audiences in the top left menu. So if you're an advertiser, this is your menu user interface. So under assets, click audiences. If you're the business manager owner, your menu user interface will be under advertised quick audiences. So in this audience is page. Click the create audience button in the top left in the drop down select custom audience in this pop up select website traffic. I know in this pop up, click the drop down here of all website visitors and in that drop down select people who visited specific Web pages. So you want to create an audience of users who visit your top of funnel content i e. A pillar blawg post, which is typically 1000 word block post that provides a ton of value for free. Here's an example coursing be dot com slash free dash back links. One note. Here I have found that tracking your Ailes cause airs in euro equals audiences. So, as you can see, I chose your l contains. And then in the field, I put the full your l and the U. R L path just to ensure I'm capturing that entire audience. Next, make sure to name your custom audience for easy future identification when creating Facebook ads. So, as you can see I've created in, you adhere and we're on the ad set level. So under custom audiences. We can select this audience. We just create it. So my number two favorite Facebook funnel includes videos, so make sure to split. Test your top of funnel, add content when you're seeking to build brand awareness to a cold audience or these air people that are new to your brand. Don't assume that they will all love the same pillar Blawg post as I always say, Test test test. But that said, I have had a lot of success with video ads for this initial awareness or first touch point with that new potential customer. Then I will re target people who watch over 50% of my top of funnel video ad. Yes, there is a custom audience for video engagement. So again, on the audiences page, click Create audience, select custom audience and in this pop up, select the video option in the engagement field. Select the type of content engagement you want. Now this is a great area for you to split test to see if different engagement levels you different results. But I see the best results for people who have watched at 50% of your video, so now I have that selected. Next. Select your video, then set the number of past days. You want to track these users. I like to use 90 day audiences to have a larger custom audience size for retargeting. Finally name that audience. Now we number three Facebook funnel conversion. So I want to re target thes warm users by selecting my custom audience under the ad set level in a new Facebook conversion objective campaign, I will direct the traffic toward a lead capture page on my website, where I am offering something for free in exchange for the user to opt in by opt in. I mean, the user exchanges their email for X y Z value proposition. My opt in item or lead magnate or give away is a free marketing course. Maybe your customers will prefer a free E book. Ah, coupon or free trial of free video free consulting, a free webinar, a free product or service. Just make sure to split test to see what free item is converting best for your target market. So pro tip here I will also split test targeting this warm custom audience with a Facebook traffic objective campaign. So this is directing traffic to that same often page of my website versus ah Facebook Lead generation objective campaign, therefore, not forcing the user to leave Facebook toe opt in. So I split testing these three campaign objectives. We can identify which objective drives the lowest cost per opt in so again, Once you create an ad at the ad set level, find your custom audience you created another great warm audience idea. To test is targeting users who like your Facebook page or friends of people who like your page. You can select this via the connections option at the ads that level someone. Number four Facebook funnel email. Next, I will follow up with my email leads via an automated email sequence. You can go to course envy dot com and search convert kit toe. Learn more about email automation. So in this email sequence, I will thank them for signing up for my free many course and provide them with a link to the course. Then, in two days, I will follow up with another email offering more value, such as another pillar blawg post with a ton of free value. By this point, the user is very warm. They trust you you're building report. You're starting to build an online relationship, and at this point they should be very happy. With all this free value you have provided them. So it's now I will email them my course bundle for sale with a time sensitive coupon to create a sense of urgency. This will be where you promote your product or service for sale. That makes sense for this specific lead in case they opened my email but got busy with life and didn't make the purchase. I will also retarget this list of emails via a hot leads custom audience in a new Facebook ad campaign promoting my course for sale. You can create this a new custom audience of emails via the customer list option while creating a new custom audience on Facebook. As you can see on the audiences page, create audience, create custom audience customer list. So all along the way, as I work people down this funnel, I am split testing campaigns one variable at a time at all three levels, objective ad set and the ad toe optimize for my key metrics, which is typically seeking the lowest cost per conversion. I am also shutting off nonperforming ads at each step of this funnel. Every 2 to 3 days, I'm shutting off things that are too expensive, nonperforming and so on. Once I find winning ads using all the variables I've tested, I will slowly scale up their budget 20 to 30% every 2 to 3 days until I am at a daily budget. I am comfortable spending. I am constantly testing, adds, to find more audiences and obtained cheaper results. But once you get a few of these winning ads, they truly can become evergreen or lifelong ads for you. So who is your target market? The only step of your funnel that can be broad is the first step or the top of funnel. This is you putting your brand out there toe, learn more about what works, who is engaging with it, and so on. Every step of the funnel there after must be laser focused on who your target market is not only in your ads at level targeting, but also in your ad copy. We're converting cold traffic. They don't know you or your product into a warm traffic. They've clicked or engaged with your content, and then into sales or hot traffic. These air potential lifelong customers you can up, sell and re market to again and again and also create a lookalike audience off. What is a look like audience? Facebook creates your look alike audience by finding new people on Facebook who are similar to your existing audiences. I love using look alikes for my top of funnel targeting. So again we're on the audiences page. Create audience in that drop down select lookalike audience. So in this looks like audience pop up, we can select our data source or custom audience toe. Let Facebook create an audience for us. My best performing lookalike audiences use my email list, my custom audience website traffic and my Facebook page fans. One of my favorites is my custom audience website traffic of people who have made a purchase. I'll let Facebook go out and find other people who look like my exact pain customers. Then I will select my target location and then typically said it to it the smallest lookalike audience size of 1%. Typically, the narrower the audience on Facebook, the more expensive it is to target via ads to start very broad at the top of the funnel. A pro tip here. Split test targeting different, detailed targeting your competitors demographics at the ad set level to see which target market derives the best results for your ads so detailed targeting appears under the ad set level under audience. Now, Facebook doesn't have all Facebook pages listed under detailed targeting. So if your competitors page isn't listed here when you search, no worries just target broader and then create your own custom audiences and look alike audiences with the engagement you get from these broad one million plus sized audiences, so don't start to narrow at the top of funnel. I'd rather You Start is Barad is targeting an entire country at the top of funnel, then miss out on potential customers. For example, I'm only targeting the country. United States. No custom audiences selected, no detailed targeting. I'm selecting all gender all age. This is a perfect top of funnel ad or for products or services. You're unsure of your target market. For as you can see under potential reach. This is what I call a broad audience. 230 million people. So now it's some homework for you. Your target market is another great area to split test to see who are your highest converters. I eat sales. Take some time to sit down and describe your perfect customer in great detail. What is their age? Gender relationship? Status, location, hobby, job title? What organizations or groups Are they? A member off? What's their favorite TV show? What blog's do they read? Well, podcast. Did they listen to well, Facebook pages of do they like and follow what stores into the shop at Create this perfect description or avatar of your customer so you can use these targeting options while creating Facebook ads. Next, customize your ad copy. I suggest targeting each stage of the user directly with custom ad copy. Are they cold, warm or returning customers? For example, in your warm audience retargeting ads. You know certain info about this user, such as the navigated two x y Z block post, so you can mention that in your retargeting ad to personalize this ad Copy. So an example. I hope you enjoyed my blawg post on how to sell on Amazon, but I wanted to take it one step further for you. I want to give you my Amazon FB A mastery course for free. Now talk about great ad copy to re engage those people and capture their lead information. Another great area to split test in your Facebook ads. His placement placement is under the ads that level of your campaign, and it enables you to choose where your ads show up, such as Facebook News Feed, Facebook Messenger, Facebook stories, Instagram feed an instagram stories. I typically used the automatic placement option as Facebook's algorithm and user data. Knowledge usually gets me the best return on ad spend. But if you know you only want your ad to display on Instagram, you can choose that here. Next. Follow the rules. Facebook has an ever changing set of ad policies. Sort of prevent your Facebook ad account from being suspended. Make sure to read updated Facebook ad policies every quarter. Go to facebook dot com slash policies slash ads. Now if your Facebook ad account is ever disabled, don't worry. Just contact Facebook ads. Support facebook dot com slash facebook ads Support. Now let me walk you through an actual full Facebook funnel. First, I will split test top of funnel content to Barad. One million plus potential reach audiences and to narrow audiences. For example, sometimes I will split test targeting an ultra narrowed audience of 20,000 people and who will help perform a broad audience for me. But I wanted have ever known that if I didn't test them at this top of funnel testing stage for these ads, I will use a traffic objective and split test one variable at a time for 3 to 7 days at the ad set and add level. Things I tested include vary in detail targeting, add text, copy and add media such as images versus video. My goal was to find a balance of low cost per add to cart but also highly relevant ads. So, as you can see, I achieved the low cost, sporadic art. But to see how the ads relevance was, we need to expand the ad sets to reveal the ads under a Chad set. So just click that little arrow next to the ad set name. So I want the audience engaging with my ad and getting average to above average relevant scores. So of these five ads under this ad set, I see two clear winners with great relevant scores and a low cost per result. So I will toggle off these three losing campaigns and then scale up the budget on these two winner campaigns. Next, I will split test middle of funnel content targeted at the custom audience of website traffic people who went to my top of funnel pillar content page. Remember, this is a warm audience for these ads. I will use a conversion objective with the conversion leads and split test one variable at a time for 3 to 7 days at the ad level since we're on Lee targeting our custom audience at the outset level. Things they tested for this include varying add text copy and add media image versus video . Next, I will analyze these ads to see which is producing the most conversions for this ad campaign. My final step for the bottom of funnel ad is again a conversion objective with the conversion purchases. Then, if he adds that level, I will split tests retargeting a hot audience such as Leeds that opted in for my free item in the last conversion campaign or people who added something to their cart on the website but didn't make a purchase 5. The Ultimate Guide to Creating Facebook Ads : this tutorial will help you learn how to create the proper ads on Facebook that will help grow your business. So to learn more about Facebook advertising, go to facebook dot com slash business. So Facebook ads begins with Facebook ads manager, and this is at business dot facebook dot com slash adds manager. Many students are worried about their friends seeing their ads or business Facebook page. So first off, Facebook ads and your Facebook page are separate from your personal Facebook profile. Your personal Facebook profile is just needed to create a Facebook page and this Facebook business manager, which is just linked with your personal account, log in information and not publishing to your friends. Unless, of course, you invite your friends to your business page or target them via Facebook ads. That said, you do need to create your business Facebook Page first before creating a Facebook ad. You can do this directly at facebook dot com slash pages slash creation. So now, as for Facebook ad creation levels or steps, I'll refer to these three levels often throughout the course, the first level being campaign level. This is where you set your ad objective. The second level the ad set level. This is where you set your audience. You're targeting your budget, your schedule in your placement and finally, the third level. This is the ad level where you create your ad. So Step one or Level one campaign objective. Your Facebook ad campaign objective is where you select what you want people to do when they encounter your Facebook ad. When you create Facebook ads, your first step is choosing your objective. Think of Facebook ads as a giant set of funnels at the top of the funnel. You were building awareness about your brand and finding new potential customers. As you work people down the funnel, you want to direct them to take action, such as make a purchase or sign up for X Y Z. Using the correct campaign objective will hope you convert customers at each step of the funnel. For example, if you want to drive people to your website, you will create a Facebook ad campaign with a traffic objective. So Step two or level to add set your Facebook ads set is the step at which you select your targeting audience. Location, age, language, gender, interest placement, budget schedule and MAWR for your Facebook campaign editing, your ad set will change the potential reach of your ad campaign. Smaller audiences will cost more to reach, but typically increase your ad relevancy. Since your ads can be laser focused, these are great for conversion objectives. Smaller niche audiences that you're looking to convert while broad audiences. One million plus reach will be a lower cost to target and her better for top of funnel or first touch point ads. Now Step three or Level three is the ad itself. Your Facebook ad is the step at which you create your actual ad. Select your media. Your format links your call to action and mawr for your Facebook at. So, depending on your campaign objective, you can select varying formats for your ad, including image, video, slideshow care, cell collection and instant experience will be providing this. Pdf with this lecture. So just make sure to bookmark these hyperlinks for future reference as Facebook ads, specs and image sizes and video sizes are constantly changing. So now let's create a Facebook ad business dot facebook dot com slash adds manager. Click that green. Create button Step one. Select your campaign objective choosing the right objective. Remember when I compared selecting your Facebook ad objective to a funnel depending on where your customer is in the buying cycle and what your ads ultimate goal is, will help you decide which Facebook campaign objective to select. Are you building awareness? Are you looking for customers seeking further information on your products or services? Are you converting interested people or a warm audience to buy your product or service? Or let's say your goal is to increase sales. Here's some example. Add objectives to test for that first engagement objective. Create post with an offer, coupon or discount, and an increase engagement of these Facebook page posts. Next app. Install objectives. You can use these to increase installs of your mobile app. Then there's conversion objective increased website conversions. This could include sales sign ups. I do this by retargeting warm audiences or users that have interacted with your website or add in the past. And then I close the sale. For example, a promote an expiring coupon code that will create a sense of urgency to a warm audience. So they make that purchase finally message objective, connect with customers, answer their questions and drive them from interest to purchase. Campaign objective 1st 3 steps every time. So after clicking that green, create button on the ads manager page, the first step will always be to select your campaign objective. Once you select your objective, scroll down a bit and you will name the campaign name your Campaign for Easy Identification and Future Report Analysis. As you saw my example. CE Traffic Dash Men 18 30 Dash USA. I can quickly look at this and know I've created a course envy dot com Traffic Campaign objective Targeting men ages 18 to 30 Living in the USA. Next set. The campaign budget Whether you want daily or a lifetime budget campaign budget optimization distributes your budget across, adds to get you more results with campaign budget optimization. You set the overall daily or lifetime budget for the campaign you create. For example, if you create multiple ads or ads sets within this campaign, this is common. One split testing variables campaign budget optimization will optimally distribute your budget toe all of these ads. This means Facebook automatically optimizes for the best results and distributes your campaign budget in real time to achieve those results. So just click that I button next to any Facebook feature to expand the help menu. So here you can learn more about campaign budget optimization and how it works. You can also access the help menu at any time in your business manager by clicking that question mark button in the top right corner. The only time you will not use campaign budget optimization is when you want to create a split test. So until I haven't ad campaign optimized and I am confident about scaling up the daily budget because my ad is converting well, I will start with a small daily budget in order to split test many variables at once via multiple campaigns for just $5 per day per campaign. I see the best results from lowest cost for the campaign bid strategy. Dean just could continue to move on to the next level B ad set level. So what should your budget be? I always advise split testing. Many ad campaigns remember one variable per campaign at that rough 5 to $10 daily budget per campaign. As you begin to see winning campaigns emerge and you see a high ROM I or return on marketing investment, shut off the losing ads and continue to split. Test the winning variables until you haven't optimized and highly converting Facebook at So . These winning metrics are the average of all my current clients, so they may be different for your niche, but they should be a nice base point for you. First ad relevance. Anything greater than 60% which equals average to above average rating. You want your ad to be relevant to the audience you're targeting next cost per click. Your cost per click should be less than $1. Next click through rate. Anything greater than 2% is your goal next cost per lead less than $10? For most industries, this can be much higher, depending on your product or service is price. And finally, lead capture page conversions. This should be greater than 10%. Anybody landing on your page to capture that free item or free sign up, one in 10 should be converted. So how do you scale your budget? Once I have the winning variables identified and a highly converting ad running, then and only then will I slowly scale up the daily budget by 25% every 3 to 4 days or 50% once a week, never jumped from a $10 daily budget to $50 in a day. Facebook will just burn through your ad spend budget. You want to slowly turn up the ad spend on these winning campaigns, for example, $10 Week one for my daily budget. I would dial that up the next week. It would be $15 daily budget, then that next week dial it up a little more $22 for my daily budget. This way, you let Facebook grow with you and optimize correctly for your budget. How to create each type of Facebook campaign step by step first brand awareness. So our first objective brand awareness. So when you use this to increase awareness for your brand, you can do this on the platforms Facebook, instagram or messenger with the formats single image, single video carousel or slide ship. The only goal of this ad type is to increase brand recall lift. This is the number of people likely to remember your ads within two days as well as emotionally resonate with your target audience. Do not try to sell with brand awareness. This ad is for awareness on Lee. So think of this objective as a touch point. The first touch point a customer needs, on average. Seven touchpoints. This is them visually seeing your brand before remembering and purchasing from your business. So use this ad objective as your introduction or ongoing. Remember me ad When I teach clients about brand awareness, I used the comparison on Coca Cola. You don't see Coca Cola on sale ads. You see brand awareness ads for Coca Cola everywhere. So the next time you were thirsty, the seven touch points or 700 for Coca Cola will subliminally remind you to buy a Coke. So some best practices for brand awareness This video is a prime example of brand awareness . It has subtle uses of the brand under armour in the video, which makes the audience associate talent and skill to that brand. This objective is for promoting your emotion provoking videos stories connected to your brand. If your brain doesn't have a story or logo that will resonate yet, the next best thing is to promote X y Z, whether that's a pillar blawg post, a service, a trial, a newsletter any book a webinar for free so people can learn more about your brand. So we're on step to the ad set for brand awareness. First, you wanna name your ad set to describe your targeting options. This will make reviewing your ads performance and identifying winning variables in your Facebook ads, reporting much easier and quicker in the future it is on. This adds that level that we will select our target audience for this ad campaign to keep your targeting broad with brand awareness ads. Remember, this is our first touch point with this potential customer. Were in the discovery phase of identifying are perfect target audience to stay broad. I will just use my Facebook page insights to see the demographics. So for this brand awareness ad, I will target men Onley ages 18 to 34 worldwide so you can navigate to these insights. Go to facebook dot com slash your page user name slash insights And then, in that left sidebar on the insights page. Click people. There you go. You can see course NB 77% men 37% 18 to 24 age and 28% age 25 to 34. So, based on my Facebook page insights, I set the ad targeting for this top of funneled brand awareness at as you see locations worldwide. Age 18 to 34. Gender, men, language, English all. If you want to target a truly new audience, make sure to exclude people who have already liked or followed your Facebook page via the connections. Option. Also on this ad set level, another great connection targeting I like to test is friends of people who like your page app. So just click that connections at a connection type menu under Facebook pages. Friends of people who like your page next as we keep scrolling down in this ad set level is placements. So, depending on your campaign objective, you can select what device in what platform your ad will appear on, including Facebook, instagram, their audience, network and messenger. Unless you only want to target a certain device or platform such as instagram or mobile, only leave the policeman selection as automatic placements as we see the best results from Facebook auto optimizing each campaign for the best placement. Facebook calls the different places. They can show your ad placements, removing placements will reduce the number of people your ad reaches. Automatic placement is recommended because this gives Facebook more flexibility to get you not only more results, but better results as itself optimizes your placements. A quick bro tip. Make sure your website is responsive and mobile friendly for Facebook ads, so open your website or Facebook ad landing page or L in the Google Chrome browser. Right. Click anywhere on the page and then select inspecting that menu and this bottom pop up will appear on the left side of it. Quick, this desktop slash mobile view toggle button and in your screen will toggle to a mobile view, so scroll your website and ensure it looks good on mobile. So still on the ad set level, scroll down further past placements and leave the budget and schedule section as the default. Unless you have an ad schedule preference, such as running ads around a sale schedule Now on the level three. The ad level again Name your ad to describe your exact add identity media called Action Text and Links. This will make reviewing your ads performance and identifying the winning variables in your Facebook ads, reporting just that much easier in the future. So first is identity. Select your Facebook page and INSTAGRAM account toe appear as this adds identity. Next is format. I get the best ROM I from video ads in brand awareness campaigns. Remember my under Armour Example. Now, if you don't have a video at minimum, try to test three image options. So select single image or video under this format section of the ad. Scroll down to the media section. Make sure you follow these media best practices for sizing your images and file types. When uploading these to split test multiple images in your campaign, I like to test 3 to 5 minimum with each campaign. Click this ad image option. So, as you see, I've added another image, I have add one add two. You can toggle between your images to see how they look in your ad preview via these two areas. Then you can toggle between placements to see how your ad looks in every view, such as Facebook, mobile, instagram and so on. The goal with brand awareness is to cast a large net and begin building custom audiences of people who resonate with your ad. For example, an audience of users who click your website your L called Action Button. Make sure to select at a website UL and turn on your Facebook pixel so you can build your custom audiences for future retargeting ads. Also, as far as the ad itself, I will cover ad copy best practices later in this lecture. One pro tip, though a great variable to split test on any type of campaign is this. Call to action button text so you can change it. Toe. Learn more download shop now testing something as little is that as increased my click through rate, our next campaign objective reach So in the campaign objective level. Select reach. So you use these to show your add to the maximum number of people in your audience. Reach ads. Work on Facebook, Instagram and messenger in the format of single image, single video carousel and slide show use. Reach campaigns to promote your business to a highly targeted group that you want to ensure all See your ad, for example, targeting everyone driving distance from your store or targeting a warm custom audience list of past customers that you want to reach entirely with the ad we're finally targeting people who have abandoned their carts on your website, so level to add set for this reach campaign. First, select your Facebook page til a link with your reach. Campaign reach Ads are perfect for reaching everyone near your store. Hence the word reach. They want to reach everyone, so under locations. Let's click that menu for my dentist clients. I will select people who live in this location so I don't target any users. Just visiting the city locations is a great area to split test to see if travelers versus people living in your city engage with your offer differently. So, as you can see, we can turn everyone in this location. People who live here people recently in this location or people travelling in this location . So I selected people who live in this location. Then I will select my local businesses Target address or city with a radius of a how for you know your customers will commute to you. So, for example, this client has multiple dog daycares in Huntington Beach, California So I will do a 10 mile radius around the entire city. Then it was select my audience targeting I want to reach everyone with the interests of dialogues for this reach. At so under detailed targeting I search dogs. Now scroll down further. In this ad set placements I'm gonna leave is automatic. But now look under optimization and spending controls. What is unique about the reach campaign is the ability to set a frequency cap. This keeps people from seeing your ad too often. Just enter the minimum number of days that should pass before someone sees her out again. Facebook is allowing you to spread your ad spent over a larger number of people without making customers too angry about seeing your ad too much. So I like to follow the one impression every seven days so they can see it. The ad once every week now on to the ad level. For this reach campaign, make sure to split test the single image versus a video ad. I am always surprised by what resonates and what doesn't from campaign to campaign again. When relevant, use a website your Elle, to drive people toe a website where you can collect that custom audience with your Facebook pixel for future retargeting ads. Next the traffic objective. So in the campaign objective page. Select traffic traffic adds air used to send people to your website or increase engagement with your APP. Traffic ads can be used on Facebook instagram, the audience network or messenger in the formats. Single image, single video, carousel, slide show or collection. The main way I put traffic objective adds to use for my clients is by growing their various custom audiences by driving traffic to your website that has a Facebook pixel installed on it and having a Facebook custom audience created to capture that traffic. You can not only retarget these warm custom audiences in the future, but also create lookalike audiences of them as well. For future split test ads, traffic equals website clicks. So as an example, if you're trying to get people to your e commerce store and browse your products, use a traffic campaign to direct people. Write to your website some best practices. The traffic objective is a great area to fine tune your perfect audience. What Target audience is engaging most with your contact test? Varying interest, split test, gender, age, location, everything. What ads are getting the highest relevant scores. Finally, add variables are driving the lowest cost for action. My goal is to split test variables toe. Find the perfect audience in the most relevant ads now on to the ad set level. For this traffic ad. First, select where you want to drive this traffic. I see the best results from using website traffic ads. As for dynamic, creative and offer, I will discuss these two options in greater detail later on. In this tutorial, detailed targeting is a great area to split test variables. For example, the interest marketing has 621 plus 1,000,000 people, so also, like my target location, us that age range both genders and marketing. So with just the location, age and the interest of marketing selected, this adds potential reach is 74 million people and with our current set daily budget, our ad will reach over 9000 people per day. You can also exclude or narrow your detailed targeting via the exclude people and narrow audience link test one variable at a time at the ads that level to see what targeting is driving the best results for your ads. For example, I chose to target parents all and narrow the targeting to Jesus parents that had an interest in cats but also excluded people who matched the interest of dogs. So this ad will target the 2.2 million people in the USA that are a parent like cats and have no interest in dogs. This is a perfect top of funnel audience to target for my client that sells cat themed Children games. Next, the ad set level for this traffic ad. One of my favourite traffic campaigns ad formats, is the carousel. But make sure to split test against single image and video campaigns as well. The priority of ads I create for clients is first video ads. I get the best results hands down for every type of campaign. Second, single image adds these air great for split testing those 3 to 5 and even mawr images to see which one performs the best. Which one gets the best clicks? The lowest cost per action and third favorite is this carousel at I Love to use Carousel ads as a way to discover my best performing image or video. Let me show you an example. So I selected carousel under format scroll down, and as you can see this 123 that is each carousel card. So selecting image or video Ah, headline a description and the U URL for each carousel card. And make sure to check this box at the bottom automatically show the best performing cards . First. It's a Facebook will auto rearrange of this 123 and more cards in the order of best performing. So as you can see in my ads manager here, I've expanded a carousel ads campaign. So with the carousel ad, I could identify which care, cell image or video drives the most clicks, then use that winner in a new campaign. So, as you can see, I split test eight different carousel cards in this campaign, and the clear winner is 80 clicks. This final carousel card drove the most engagement. So to see this breakdown in your ads, manager over in the top right of the screen the breakdown menu. Click that and under by action, select Carousel card Next engagement objective. So the objective level Select engagement. You'll use engagement ads to get people to engage with your Facebook page or Facebook page post. This includes post engagement or boosting post getting page likes and getting event responses and attendance. This works on the platform of Facebook instagram. But do you know event ads are not available on instagram in formats of single image, single video and slide show. So some best practices for engagement, organic reach or people who like to your Facebook page and see your Facebook page posts in their news feed has nearly flatlined on Facebook. Less than 10% of your Facebook page followers will organically see what you post on your Facebook page. Facebook is getting greedy, to say the least, and therefore you need to pay to get your content viewed. So this means you will need to create post engagement ads. But first, before post engagement ads. I like to build clout for my Facebook page via Facebook. Page likes. I get my clients to a minimum 1000 page likes before we do anything else. When a new potential customer sees your Facebook page, only has one or two likes, they will lose confidence in your brand, so build up your clout. Trust dependability first with Facebook Page likes. So we selecting engagement objective. And as you can see, we scroll down the engagement objective has three sub options to choose from post engagement page likes or event responses. So let's start with that page Likes Campaign. Facebook designed the lowest cost bid strategy to get you the lowest cost For Like I find using a big cap doesn't give your ad as much deliver ability. So stick with the default. Lowest cost did strategy. So now we're on the ad set level for this engagement page like So. First, select your Facebook page that you are seeking. Page likes four. I like to split test my page like campaigns via the detail targeting field in one campaign , I will target competitors pages. In another campaign. I will target work or job based demographics like this example. The split test ideas are endless. To find the best variables for your target market, you also want to make sure to exclude people who already like your page as that would be wasted. Ad. Spend its wonder connections. Facebook pages exclude people who like your page. Now scroll down further on this ad set to placements, I'll leave placements and the budget has default as I see the best results when Facebook Auto optimizes for the lowest cost for, like so on the ad level. For this engagement page like sad, you have the option under format for a single image or video. I like to create two campaigns and split test single image versus a video for my page, like adds to see which gets me the lowest cost per page. Like be direct with page like ad copy. You've users an instant reason to like your page, as you can see in our example, an emoji thumbs up like our page for tips on how to grow your instagram following great image leading down to that page like button. Now it's time to create post engagement ads. So again, back to the objective step quick engagement and then select post engagement. Some best practices for post engagement post engagement is on Lee meant to promote or boost a specific post on your Facebook page. If you have a website link in your post, note that this post engagement ad is not a two for one deal. Facebook is optimizing and targeting users more likely to engage. These are people who like comment and share. This ad isn't optimized for people clicking on a link to your website. So while it's okay to have a link in your post you promote, it is best to keep the user right on Facebook for the best are when my on post engagement ads. If you want traffic to your website, use the traffic or conversions objectives as their optimized to do that, as opposed to this post engagement, which is optimized to get those likes comments and shares. So now we're on the ants that level for that post engagement ad. Three. Campaign split tests I like to create and find the best results from include First Target, a look like audience of your current Facebook page followers. My second Go to Go Barad and target your competitors Facebook page or similar if they don't appear in detail targeting and enable the expand option. Number three. Target. Just your current Facebook page Followers via the connections option. So let's do that first example. Number one Facebook page look alike audience. If you don't already have a look like audience created of your Facebook page, you can do this right within your ad set via the Create New link. Under the custom audience, feel so click that create new in the drop down select lookalike audience. Now in this creator look like audience. Pop up. Select your Facebook page audience, select the audience, location and the audience size. I see the best results from 1%. So we've created that. Now that look like is our target custom audience. This is agreed ad for finding people that are similar to your current people who like your page. So now Number two target competitors with the expand option targeting your direct competitors and checking the expand. Your detailed targeting box will enable Facebook to find users similar to your current detail. Targeting this is a great top of funnel add. I used to build my custom audiences, which I can then retarget with conversion ads or create lookalike audiences off for future testing. So here's my competitors Under detailed targeting Khan Academy skill. Share you to me and then I check that box. Expand your detailed targeting so Facebook will go find other pages like these three pages I supplied and now that third favorite option for post engagement ads. Target your current Facebook page fans. Users who already like your Facebook page is a warm audience that will beam or likely to engage with your posts. So under connections, select Facebook page people who like your page select your page. Next. Still, on this ad set level under budget and schedule. Always leave this set to post engagement. Otherwise, your cost per engagement. These likes these comments and shares real increase. Now, On the ad level, you have two options for selecting post to boost. First, you can use an existing post that has already published on your Facebook page. This is the most common. Or you can create a new post that is known as a dark post or unpublished post that is Onley promoted as a post engagement. Add to your target audience of choice for this ad. The Post is not actually posted to your Facebook page. Hints the name unpublished Post. This is a strategy I use to test post content first to see what gets the most engagement. Then I will post those best on published post to my Facebook page, so just click that plus sign right there under Creative in this pop up, create and save your unpublished post. Once you create an unpublished post that drives a ton of post engagement and you want to post it to your Facebook page? Just follow these steps in your ads manager menu. Navigate to Page Posts, which is at business that facebook dot com slash adds manager slash pages. It's on this page Post page select this unpublished post. So click that check box and then click the Actions menu. And in that drop down select publish the final engagement campaign type is event responses . So now we're on the ad level for this event. Response. For these event response ads, you will need to have an event already created. Type your event name or interests. Facebook URL right into this event field. If your event does not have an online ticket link or if it's already expired, this cannot be promoted. So to create an event, view your Facebook page. Select the event option above that, create postbox so where you write in your post on your page, just click that event button in this pop up of new event for your page, completely fill out the new event details and then click the publish button. Do you notice the ticket You are out. That's where you can add a link to your ticketing website. Make it as easy as possible for people to buy tickets to your event. Integrate your Facebook event with one of these top rated ticket sales providers. Such a shop of I event Be or eventbrite. My best ROM I for my clients with events is to target past customers via the custom audience customer file option, and I will use email addresses of these past customers. Ah, great split test campaign to compare against for events is creating the look alike audience of these past customers, then targeting just the location of that event at the ad set level. So, for example, here's are targeting of a lookalike audience of our current customers and then I target them in the location of our event. Los Angeles 25 Mile radius. Next app. Install objective. So select the campaign Objective APP installs app. Install ads are used to direct people to an APP store where they can download your app. You can promote the's on the platform of Facebook instagram, the audience network or messenger via the format of single image, single video carousel or slideshow app. Install ads require the Facebook sdk to be installed on the mobile app and for the app to be listed on Facebook. Well performing this installation have your web developer register your mobile app For proper tracking of your app. Install ads share these links with your app developer First, the APP set up for us DK link second the register Your mobile app four app ads So I only adds that level for app installs under the app option click that APP store menu In this drop down select the APP store your app is located on So if you have the same app for IOS for android you do have to create one ad for each varying app Once you have that selected just paste in the u r l of your app Next you can scroll down to audience, fill out the targeting you want and then on down to placements. Still, in this ad, set level APP installs our ads that you need to split test campaigns placement and devices with I see my highest return from placements on instagram on Lee ads Next select devices you want your ads to appear on? Also, make sure you know what os or operating system version your app works on and specify that as well. Pro tip. Here I have seen my clients. APP installs increase by up to 10 x when I simply toggle on Onley win connected to WiFi option. Think about it. When you were a WiFi, you were much more likely to install a nap. Now on to the ad level. For this app installs at another area you can split test for app. Install ads is image versus video. I personally see the best ROM I from simple screen recordings, videos of me using the APP, so just Google how to record the screen on your insert phone type. Here's a direct link to do this for an Apple iPhone, so I will just start by clicking the APP and then navigating, playing in the APP, showing people what it's like to use this app and why they should use it. Next. Video views select the campaign objective video views these air used to promote video views in these videos. Consider using comedy behind the scenes footage product infomercials, customer testimonials, anything to bring awareness about your brand in a video format. Video views can be promoted on the platform Facebook instagram or audience network view the format. Single video carousel or slideshow. Many of my clients ask me why use a video views campaign when I can upload a video to nearly every other campaign objective? That is correct. But this objective is literally optimized for just getting videos. Increased views Facebook is favoring video content uploaded directly to their platform more and more over users just sharing a YouTube link, so you should take advantage of this. Never share YouTube link on your Facebook page of your content, rather uploaded directly to your Facebook page and use a video views add to give it a boost . So best practice for video views. View ads are great for targeting cold audiences. Remember, Cold is someone who has never seen your product or brand before. While a warm audience is someone who is engaged with your brand already and a hot audience is one that has taken action. I eat added to car purchased and so on. Video view ads are a perfect first touch point with your future customer. This is a way for you to get potential customers to see your product logo business and then re target them with a different ad by creating a custom audience off people who engaged with your video at different levels, such as link the viewing. So go to your Facebook page in that right, a postbox posted video to your Facebook page. Upload your video at your title in details and publish your video week for your video to upload to your Facebook page video library. And now we're back in ads. Manager We selected video views. Is our objective wrong? The ads that level So remember, with Facebook ads, the broader the targeting, the cheaper this smaller, the potential reach, the more expensive. So to get cheaper video views, I will target a broad audience, such as marketing as the interest in my entire target market of the United States. So this is 75 million total potential reach. So at the ad level of this video views, click the add video button under media. In this select videos pop up in that top menu, click van and in the drop down click page videos and in select the video you just uploaded to your Facebook page. I always suggest referring to your website in videos so you have a relevant website. You're out. You can direct this video of you traffic to after they watch your video or during their watching. For example, we're promoting a long form video on how to create retargeting ads. But during the video, I also mentioned We offer adds management services and then I promote that again in our headline. Let us manage your retargeting ads for you. And then I have the called action button sign up at a website Your L paced in are linked to our ads management services, So I'm getting views on my video. People are learning how to create Facebook retargeting ads. I'm building brand awareness for course envy. This is a win win win. Now. You can also create a slideshow with images. If you don't have a video, let me show you how to combine images and text. So in this papa video creation kit, create your own slideshow or choose from a template. Slide shows are a great way to describe your products via images and text slides. As you can see, my seen two of this slide show is an image of an herbs product. We have grow herbs at home, so until you can create videos. Slide shows is a great alternative because moving images just perform better and Facebook ads next lead generation ads. So select the campaign objective Lead generation. These were used to collect lead info, such as phone numbers and email addresses from people interested in your business. These could be promoted on platforms of Facebook, instagram and messenger in the format of single image, single video, carousel or slideshow. Facebook users don't like leaving the platform there on Facebook for a reason. So the lead generation ad is in place to keep your potential customers on Facebook while they supply their information to you in exchange for your value offer, such as free services, e book, consultation call and so on. Once a leader submitted the leads data, the fields you collected on your lead generation of form will be available in the Forms library under publishing tools on your Facebook page. So that's found at facebook dot com Page user name slash publishing underscore tools. So, as you can see on the course and the Facebook page, I click the publishing tools page in the top nab our It may be under your more menu, and then in that left sidebar lead adds forms forms. Library So you can download the lead details to a CSP file for up to 90 days from the time they're submitted by a user, or you can connect the leads directly to your CRM system. Just click that connect your CRN link. Split test legion versus conversions. Lead generation ads are great for split testing against conversion adds that direct users to your websites lead Capture page The Facebook objective with the higher lead conversion rate. Truly various 50 50 for my clients, so these two objectives are worth split testing for your niche. Some people prefer staying on Facebook to give you their information. I e. Lee generation ads while some people don't mind going to your website and filling out their email and phone number and whatever else in your lead capture page via a conversion ad with the conversion of lead. So as for the Lee Generation ad, the main difference is on the ad level. You will create the instant form that you will use to capture the information you need from your leads. Make sure to watch our entire lecture on lead gen ads later in this course next is the message is objective. Once on the campaign Objective page Select messages. These ads are used to get more people to have conversations with your business in answer customer questions. You can use these ads on the platforms of Facebook, instagram or messenger in the ad format of a single image, single video carousel or slideshow. 6. Installing the Facebook Pixel : once you're logged in just in the top, left here in this menu under events manager click pixel And then in this drop down, select the pixel you want to install. So we'll be installing for this clients at account. I've already created their Facebook page I've already created there at account. Now we need to create a pixel to install on the website to start tracking all their various traffic so I can create custom audiences, track the standard events and then re target them via Facebook ads. So first, we just need to create a pixel. So click this created pixel. Well, just name it their website. That's fine. Should go over, click their websites, pace that in create There we go. We've created are pixel. Now we need to make it work by installing this code on the website. So do we want to set it up manually or set it up with WordPress? Say, if you're not sure where you don't have time to install it right now, that's fine. Let's close this and we can always come back to this pixel page. Click this set up pixel or right here, set up install pixel. So Here's our options. Facebook picked up that this is a WordPress blawg, but say they got this wrong. We can browse the other partners such as Shopify who Commerce Wick, squarespace and so on. But it is indeed a WordPress, and I prefer using their partner option over installing it manually. So we'll set this up. WordPress, here we go. So now we're downloading the plug in. That includes our specific new pixel for this website. So this is a wordpress plugging that installs this pixel on this wordpress website. We'll download that. It's gonna be a zip file. Here we go. We'll just close that now come over to the website under plug ins, add new upload, plug in, so choose file and then go to your downloads and select that zip file. Yes, we have that zip file of selected click install now our Facebook pixel plug in installed. So we want to activate that plug in now to ensure we install that correctly under settings in this left sidebar Facebook pixel. And there we go. We have our Facebook pixel. And as for this, the advance matching this is going to become an automatic thing. So this may be irrelevant by the time you want to this video, but if it's still around, check this box click save and we're good. We have our Facebook pics installed, so we want to just follow through this. Go to settings. I just showed you everything here. Plug ins. Add new. Choose that file uploaded. Activate that plug in. Now we want to test and make sure the pixel was installed correctly. Enter the URL and send test traffic. Here we go. There's air traffic, it saying it's loading. We're checking in, making sure this pixel is firing when people go to the website. So yep, there it is active. By opening up that website, the pixel is fired and we've tracked an audience member so continue. And every year we have our pixel installed on our WORDPRESS website. So you can just close this click refresh. So our status is now active. So now we can begin to set up audiences create custom conversions, or we can even set up those standard events. So under set up, set up new events. So again, unless you're a coder or unless you hire one on up work, I don't advise using the manual install event code. But if you have that developer in place, great, you can use that feature. I like using and having my clients used. The Facebook event set up tool. We'll just click that now we just enter the Ural where we want to track our first event. So I know they have this page, so we'll copy this one. We know this is equivalent to a lead us. Well, pace that end. Open website. Okay, So as you can see, here's the Facebook events at up tool. So what events occur on this page? So for this specific page, my client is seeking people to click on this button so we'll do exactly that. Click plus track, new button. So here we go. We're clicking on this highlighted button to set up our event, select an event. And now here's our standard event options. What we want to track when people click on this button seeking scroll down, See what a standard events are available here. So depending on what you're trying to track, this could fall under the view content. This also could be a lead. It really depends on how you structure your audiences and what you prefer for the various jargon when creating future Facebook ads. So would you rather treat people who click this button as a lead? This is a warmly This is somebody I can re market, too. Or do you want leads to equate actual email conversions? I captured their email address when they subscribed to a newsletter, for example, so some people would call that a lead. But some people would call simply clicks on a website of potential lead. So really depends on what you prefer calling these events. But for me, I agree with the description of a lead is someone who has exchange something, such as an email address. So I would call this just simply a view content standard event. So will confirm that. And there is one more button on this page. It's a track New button Scroll down here. Rio Select event Again. This is a few content for me. There we go. So on this page we now have two standard events set up view content, tracking people who clicked the learn how button and a view content standard event for people who click the sign up button so we'll finish set up. We're happy with this for now. Click, Finish. Skip this rating. Okay, Great. Now back to Facebook Event set up complete. Let's test those events. So again, enter that You are l that you want to test the events on the standard events, open that website and click these buttons. So go back, scroll down and click that button as well. Okay. So as you can see, we just tracked some recent activity. We click this view contents, we can expand that. This sign up button was clicked and here the learn how button was clicked. So currently my client on Lee has these two standard events they want to track on their website. But if I want to add future events very easily, come back to this set up, set up new events, and again use the Facebook event set up tool toe, add more events to specific web pages on your website. So for now, I'm fine with just leaving these to view content standard events. And then obviously there's the page view. That's the base pixel code. Every base pixel code includes the page view event because that's the generic overall website. So what Page was viewed 7. 1 CREATE AN AD PART 1: Hi. In this video, I'm gonna show you how you can create your first Facebook ad use in the ads manager. Okay, on there's two ways you can access that. The first time I show you is through your Facebook profile, which is what you see right now. So go ahead and log into your Facebook account. And then when you get to the home screen, you will see an option on the left hand side on your desktop and then where it says create , click on add. Okay, so this will take you into the ads manager through your personal account. Okay, so this is where you will see. Okay, so this is ah, more kind off, wizard based approach to launching an advocate on. I'll show you, um, the other way. Which is how the parent is to work. Although the parent has gone, the functionality is still there. Okay, so, inside off your ad manager account, the first thing Facebook is gonna ask you is choosing your objective. Okay, so this is key to the success off. Any Facebook advocate you to know what your objective is. So think about what kind of traffic you're driving. Okay? if it's if you just want people to get to a landing page or website or store whatever is, you might want to consider just traffic. Okay? Just getting cheap clicks to your our website, right? Destination website. If you just want engagement on a post inside a Facebook group, then you might want to consider engagement. Okay, so this means people this will talk. You know, Facebook would optimize campaigns for people who are pickers, like us, people who comment a lot on Facebook posts. So you might want to consider engagement. Okay, on, if you're running some kind of you call my store or you wanna make some sales online, then you might want to consider the conversion campaign, okay? Because this will allow you to install a pixel on the thank you page. And so once a cell is generated, you will then see that cell inside of your Facebook reports. Okay, I'll go through that in a later video off. How to set the whole pound where you can see. Okay, So select any of these. I'm gonna go with conversions, and then could these tool tips you Obviously, you give it a name. Okay, so you can call your campaign whatever you want. Um, the kinds of things that I use in the campaigning, the touch lane is the type of campaign. So I will say it's a conversion campaign. Okay, so this is how I do it. Okay, So I would say on I do this in upper case, you don't have to. You know, by all means, do this however way you want, but I will call it conversions. And then if it's a like a e commerce store and we're selling some blue shoes, product is blue shoes. I'll call it Blue Shoes. I know which product is. And then if I'm targeting just only mobile traffic. All select a mobile, obviously, in the ad set. But I'll name it Marbach. So the point of the campaign name is that it will tell you instantly what type of campaign this is going to. This tells me it's a conversions campaign. I'm targeting the blue shoes on my e commerce store at its mobile only. Okay, there are some other useful features inside off Facebook that have been what released this year. The 1st 1 is create a spit test. Okay, So facebook will allow you to do a an A B test off your creative placement audience on delivery optimization strategies. Okay, I'll cover this in a in a later video, we will go into more depth. Okay, but basically, the emphasis on this is that you can set a budget on the campaign level on Facebook will then optimize based on the ads and the ads It. Okay, So if you're, for example, if your budgets were $500 for the entire campaign and you had five assets and I set one was producing the best results, um, then Facebook will automatically optimize aunt, spend more money on that campaign. Okay, well, obviously deliver more impressions, too, to that ad and adds it. Okay. And that's what split testing does. The 2nd 1 is a budget optimization. Okay, so you can actually now set up a budget on your campaign level. Okay, So the benefit of this is you don't need to manage your budget inside the ads. It's OK. Which will obviously save you a lot of work. Because if you have a campaign with 10 assets, you would have to check each ad set, you know, every day um, yeah, every other three, every day or every three days, depending on your management style. Whereas with a budget optimization kind of similar to the spit testing, it will actually look at the ads that are performing the best in terms off conversions or costs low, lowest cost per click or the lowest cost per engagement, depending depending on your campaign objective. And then it will optimize That adds it. Okay, so click on continuing it. Done. And then this is where you would call your asset, give you a name. Okay, let's go. Leave it like this for now, just to kind of keep this video short. But again, you know, just label that to whatever your targeting is against. If it is, if you are targeting the United States, make sure you put the United States in there. If you're spit testing across different countries so you can have U S A U S. Australia. See a for Canada until okay, just helps to keep things a little bit Tidier. Also, because there's a conversion campaign me to add a conversion event. So, you know, purchases Probably what we're gonna use here. This event is red because I don't use his account. But if you had purchase events firing consistently, this thought would be green. Okay, But you can You can use any event you want. Okay. If you wanted to track of you contents, use your view content. Okay. If you wanted to track Advocaat's used the idea. Cots. All right, I'm going to use purchases for this example. If you don't have an event or pixel set up, you can click on set up conversions on it will talk you through it on the pics on the Facebook wizard. Okay, he adds, manager, was it and we'll go through that on another video. Okay. Um, so yeah, so you have an option, obviously, off where you want to traffic by default. It's set to website, but you also have APS if you wanna send traffic to APS. Oh, app in stores. And then you also have a new one. Uh, well, ready the new placement off messenger. Okay, you can send people from ads into a message of conversation, okay? And this is great. If you've got a message about it's that kind of stuff because you can automate it as well. You can also drive conversions to offers, and we'll talk about that in another video you can just set up offers insight off Facebook on set. You know, you have to create some redemption codes. So when the trump you know, when the users go to these with the's offers, they can actually select it. Okay, so here's the kind of meat and bones off the targeting. All right, so you know a few options in terms off creating your at K. So this account is defaulted to United Kingdom. But let's just assume that most of you are in the United States again. So you would see the United States by default here. Okay, the locations you can select. Ah, there's a few by default. It's set to everyone in this location, but you can select all these if you wanted to Are depending on your you know what, type off your running, OK, but generally most of you are gonna use everyone in this location can just leave it at that . You can also set up state, so if you want to target specific states, you can do that too. Okay, So let's have a target in Florida. You can t just select Florida from mistake. And then obviously your wouldn't size will be narrow at the moment. It's at 16 million. As you can see here, Um, the other options you have is custom audiences. Okay, so we'll go to will go through that in another video, But you can actually set up a custom ordnances inside of Facebook. So if you had a buyer's list, for example, you can upload that as a custom audience. If you had a news letter, subscribers of this, you can upload that to Okay. And there's a lot more we could do inside of Facebook. And then, obviously, I will go through that in another video. Okay, so this is where you insert the custom audiences. This is also where you would select. You're looking like audiences as well. On I will go through. That was well on a separate video. The next thing you want to focus on is your age. OK, so who's your target age? Andi. Based on a demographic research, you will know this. Okay. And then after that, you want to select gender. Okay, So if you know that you're targeting, say, um, like lady shoes, right? You might want to start with ladies first. Okay, um, on go from there. Okay, so that's where the gender would come into play. You can also target languages. So somewhere like Florida, where, you know, there are a lot off Spanish speaking citizens you can actually select. Ah, Spanish from the list here. Okay, So if if you're running as just too the, um, people in Florida who only who speak Spanish because the copies in Spanish or the offers in Spanish or whatever it is, you can actually set up that here. Okay. And you can see the potential organ size is now down to 3.6 million from from from 16 months. Jerry, I keep this just blank. I don't I don't use that language is much color because, um, it just never comes up. OK, but that's entirely up to you and your campaign objectives. Okay, The deal detail targeting is where that you know, everything is done in terms of interest targeting. Okay. So you can target demographics, interest or behaviors. All right, so let's say we want to target taxi drivers in, um, Florida, who speak Spanish, right? We could target the job title which is a taxi cab driver. Okay, what can you say? Suggestions that Facebook gives us. So there's cab driver is, um but it taxi, which is an employer, so you can see that the actual interest type is now changing. OK, so this one is an employer, which is force under demographics category. This one's a job title, Okay. And you have many more options here. There are obviously the suggestion you suggested options on what I like to use is the audience insights inside of Facebook. Okay, to kind of really tell my audience and I'll show you how to do that in a separate video to So I had a few interests here that you want target. You can also exclude people. You can narrow the audience. So knowing on audience is called a flex interest targeting. Okay. So that what that means is that you can have two data sets. You can say to Facebook that you want everybody from this pull off interest. Andi, Everybody in the second set. Okay, so let's say we wanted to target say freelances, okay. As well interest rates. We wanted to win a target or cab drivers all text drivers are That must be freelancers. Okay, this is what you would do it. All right, So there's a very narrow audience. I'm just showing you, for example, purposes, but this is how you would make it now and effectively. What you're telling Facebook is you want people from any of these interests, Andi, they must include one of these. Okay, You can always see fill this up with more. But, um, you know, again depends on your objective in the campaign, and we wouldn't get out. Okay, Volley. In terms of interest targeting, you can actually expand the interests. Okay, so this isn't one are tested extensively? Because I don't like Facebook to, you know, tell me what I need to do, right? I'm having for them to optimize ads and campaigns, and that's it. That's fine, because he obviously knows the algorithm better than I do right. But in terms of expanding interests based off, whatever is in this, I don't really want it to to do that. But if you did, let's say you wanted Mawr interest. Like like the ones that you're targeting. The Facebook will automatically populate these. Okay, once the campaign is doing well, Okay. So generally, I keep this off, but if you wanted to, you can test it, okay? And then you have the connection types, and you cannot to target people who like your Facebook pages, Friends of people who like it pages, um, or you can exclude people who like your page. Ok, so this one is an interesting one, because you're if you're called prospecting, trying to find new people, two on ads to, you know, to get eyeballs to your business or your service or your product. Then you might want to exclude people who are ordered in page. Okay. For example, this could include a new customer offer. Okay. Now, obviously, if people are already, like, in your page, I do not deny on there might not necessarily be a new customer. Okay, so this is one that would you would take into consideration. Okay? They're also APS to same again with your naps on events. All right? And then if you have an audience that you like and use a lot, then you can also save the audience. Okay, so you just click on the same audience, give it a name, and then you can see the overview off discordance. Okay, So as this is good, if you run the same types off interests a lot on it will save you a lot of time. All right, so, um, finally, kind of bomb bomb of this at creation, you would sexual placements. Okay, so most of you will take the automatic placement as recommended by Facebook. But if you want to, you can edit your placement. So if you just wanted to target all mobile traffic, just click on im, OK? Just uncheck this one. All right? So this is now targeting or mobile traffic. And if you want to select specific platforms, you can do that too. Okay? And you can on tick and check whatever platform it is that you want to try. Okay? The ones you know, if your target all mobile devices or all android devices. OK, so if you have on offer or if you d like an absolute app install for a specific act the only works on android devices, this is something that you wanna consider. Okay. There's no point sending endured traffic toe IOS devices. OK, so it's gonna waste time. It's gonna waste your budget. You can also do only use only mobile devices when connected to a WiFi. It's not something that I really use because most people have data when they're out about all they have. WiFi were not at home. Okay, So generally, it's not one that I've selected, but, you know, bombing spread tested against another advocate and then kind of getting to the bottom of this page, you can actually set the budget. Andi, you can set the, um, optimization. Okay, so the daily budget would be set here by default Set $20. If you're in the US on. Do you can change that, Obviously. Okay. The other thing you could do is you can set a lifetime budget. If you do that, you just start date an end. A. Okay. So for this example, the D, for example, is going to spend 13 $50 over 30 days. Okay, 31 days or whatever is OK, so you contest. That was well, but if you're just starting out, just use a daily budget and go from there. Okay? Andi, Finally, there's the optimization for delivery. Okay, so this is something that will cover mawr. In another video. There's a few options here that you can optimize for by default. Because this is a conversions campaign is gonna optimize for conversions because that's what we want, right? Like if we're going to select a conversions objective, obviously want Facebook to optimize for conversions. Right? But you depend on the circumstances you could do landing page views, link clicks, impressions, and so Okay, on the conversion window, you could set that as well. I'll go through down a little video as well as the big strategy, which you can set up for manual bidding on the delivery types. OK, so let's just continue for now on our wrap up this video once we've done the ad set. Okay, So here is where you would select the on create the ad. Okay, So this is the ad. This is what your users on Facebook will see. Okay. She got a few four months here. The 1st 1 by default is carousel, which is they can kind of scroll left, right, and you can select multiple images. The second is a single image. You can set a video slideshow and a collection. Okay, so that's how you do it. Uh, depending on So this is. Ah, carousel. Okay, most of time. This one is good enough. Okay, Um, so there's a single image, uh, less issues of free stock image for now. Um, I just use this, OK, but you can upload your images up here by clicking on upload image. So this is what is gonna look like. This is a link post, and then obviously you want to enter some text. So if you are, um, running a specific type of ad, you want to put some persuasion copy in here, which is a text that this is the body of the text. This is on the right hand side. You'll see what it looks like. OK, so this is where it's gonna short. The website is obviously where you want to send it. So let's go to google dot com for now. On what I would do, what I would say is test the the preview. Okay, just make sure that it goes to the right place. Okay, so this should go to Google on it does. That's good. So make sure you cook on preview your or just make sure that your landing page website works. Okay? An annual headline is whatever you want it to be. A case of a click here? No. All right, So that's gonna show up at this point here, the court action you can change, um, inside of this. So again, Very straightforward on you can add some overlays because if you had a free shipping offer , you can put that on here. Um, I'm not seeing it make that much difference, to be honest, but, you know, it makes sure. I guess it makes the ad stand out a bit more versus some of the other ones. Okay, so you can put, like a free shipping label on your image on the Advocate, and you can also do some cash on delivery. Um, you can edit them as well to some options colors and something's always Okay, So that's where you would set this up. Okay, so this basically how you do adds inside off your personal ads, Manager in the next video, part two off this. How to create an ad. I'll show you how you can do it. Inside off. He, um adds manager, which used to be the old parent. Okay, thanks for watching 8. 1 CREATING AN AD PART 2 : Hi, everyone. This is part two off part one in creating your first at. Okay, So in this video, I'm going to show you how to do everything we did in the first video. But inside off the unguided adds manager. So this is the Ides manager. You can access it through the business manager, which is business dot facebook dot com. It will take you to your business manager, and then you'll see all the accounts have access to the pages as well. Okay, so if you click on the account on, then it will open up this page. Okay, So let's stop by creating a new campaign. And you want to do that by clicking this plus green create button. Okay, so now this is the unguided. Ah, quick creation method. Okay, if you want to reach back to the other one in video wine, just click on this button here. So again, it was always just name your campaign, okay? And I put some best practices in the video. Wants to go take a look at that. Secondly, is you want to talk about your you wanna sexual campaign objective. Okay. So, um, again, you define what your campaign is all about And there is a campaign objective video. I'll go through this in more detail and why she said the right video. Okay, on how to set the right video. Next you want to do is create a new asset and give it a name for this. I will just call it like one. Just put placeholder in there because I will edit this later, okay? And then create a new and old typically start with a link post on. Just call it linked. Post one. The reason I quit Link Post one is if I wanted to split test with lamppost to lamppost three. I can duplicate this and then just change the label. Okay. Um, so took on safety draft on. Here's your new campaign. Okay. Nothing has happened yet. The ads manager is offline. Editor. Okay, So once we finish, we're gonna obviously review and publish, But this one time, nothing has gone like OK, so next you would do is go over to add sets on click on edit. So this is where you do all your targeting. Okay? You set your budget, your your daily budget. Whether you want to do lifetime or daily on the amount you spend. Okay, if you do lifetime budgets, then you got to have a start date and end a And then you said that here. Okay? Or you could still do the same with, ah, daily budget and then setting nd So, for example, if you wanted to spend $50 a day for seven days, you can just set up, um, the end date here. Okay. As before in the previous video, um, I said that you can set up targeting for custom audiences. Okay, so if you've got custom orders here, look like ordinances, this is where you would set him. Well, you can exclude them as well. Will you create new ones here as well on with audiences? I'll go through that in a separate video you're targeting. Is this so If you like. I said in the previous video you can select estate. You can exclude state. It's entirely up to you can even add postcards, OK? Or zip codes as the court of new and in the us, So, yeah, just select a post, and then you can just paste in your zip codes. Okay. Next time you wanna sect is your age. So if you know your age, Rangers. Definitely set that and make sure it's relevant. Same These truthful gender on again you can set in the previous video. You can select languages too. Okay. The detail targeting is where you would actually target your, um the people, your audience that you want. You want that to be displayed too? Okay. So I will go, and I will create several video for detail targeting. All right. Do you have the connections as well? So you can target Facebook pages. People like it. Page friends of people who like your page Or you can exclude people who like your page. Okay, on the same is true for APS on events on it is a new orders that you gonna use multiple times you can actually save the audience on. Give it a name. Okay, We're gonna do that this time. Excellent. Show you is policeman. Okay, so you got to edit the placements by default. It set to automatic if you've seen the previous video. I don't recommend this because Facebook is gonna weighted towards mobile even though it's selecting every placement that Facebook has access to. Okay, If you want to edit it, you can do it here about taking on any placements and anything. Check on check the placements that you want to run the ads too. Okay. If you have a specific mobile devices operate system John one adds to you can do it here. Android and IOS devices on Finally, the optimization delivery. I will go through this in a separate video, but you can't you optimize for impressions. Unique reach, engagement, whatever the objective is. Okay, so, um, let's just put in something in here for now. It is called it dogs. Okay, so we're running on ad for dogs. We were just used the interest dogs. Okay, Just point out in as an example come close, and the next what we do is set up the ad. So let's click on the add on edit. So now we're setting up the okay, So if you wanted to run it on Facebook, uh, you want to select the Facebook page? You can do that here. Okay. By sitting on Facebook page, um, if you wanted to select an instagram page, you can do that here, too. Okay. By 17 the insulin you can also select an existing post. If you've got a post that you've created before with to load, you can select it from this list here. If you've got any posts on your Facebook page that is published, you'll see it here. If you have the post idea, you can enter the Poseidon here on Facebook will find it that way. Okay, but for this example, I'm gonna create a new ad. Okay, so I'm just gonna set a stock image. You can use your count images if you've got You know, previous images in here. If you're linked up to your Facebook account has access to your INSTAGRAM account and both linked, you can connect to your Instagram and Paul pictures off there. You can also pay take pictures off your pages. Okay on. But most often not you'll be uploading images, which is this option here. And you can just click on the drag and drop or you click inside. What is his own prime is going to use Ah, dog stock image. Okay. Just wait for that to load. This is a nice one. Let's just go with this one, okay? Milk of them, and then you see a preview here on the right hand side. Now, if you do decide to use stock images, just bear in mind the natural watermark. You're not going to see that in the final. Advocate actually says I here It says the watermark won't appear in the final image. So don't worry. If you see it here, it will disappear once the I It is like, OK, because there's a link pose. You can actually add a call to action bottom. So, you know, you puts a message struck. Now learn more. I like to add the court action buttons because it just gives it another layer off engagement. Okay. And then this is the body off the text. Okay, So you wanna add your persuasion Copy here. Okay. And you'll see it appear on the right hand side. That's where the That's where your users, your customers are going to see. Okay. Website your well, um, make sure it's the right. You're old that you want to send a traffic too. If you are sending traffic externally outside off, uh, Facebook, make sure you took on preview, or I'll make sure the link works. Okay. On da. Finally, You want to make sure that, uh, yeah, that's basically I think, Yeah, this is I an engagement campaign, but, uh, yeah, that's basically it. So if you had a conversion campaign catchy at a, um, had line here. Okay, So this is an engagement campaign, which is why doesn't have it here, but, um, you can actually set up majority. Aye. DSM branded content. So if this features on 1/3 party brand apart, you can tag your product with brands. Okay, so there is a policy seven policy for that. If you're not sure, don't use it if you're if you're wanting to use it. Took on the content policy. Make sure that you are daring to their terms off service. Okay, so that's basically it. Okay. In terms off doing its duty. Admin. You okay? Like I said at the starters video, if you wanna create multiple ads, like, for example, if only to test this ad, um, with another image. So let's keep the copy of the same, but want to test a different image. Okay, so I conduct very quickly here, Okay. Just like looking this, I'll change them to link Post too. Let's say we wanna change this for another dog image. Okay, let's see which dog image converts better. So maybe it's this one. All right, So now we are testing the same copy. The same cult fashion, the same everything. Right, The same destination page or landing page, a website. But the only difference is the actual image. Okay. And I have a test at least three images per okay, because what you'll find is that Facebook will optimize one ad for you. Okay, so it might be that this particular ad has the lowest CBC's. It has the lowest copier, which is the cost per click has the lowest cost per lead or Kosta conversion or acquisition C p A on, at which point you attend the other two off the two ads off. Okay, what is optimizing? So that's something to bury mind when you're doing this right when you're happy with the ads and the targeting on everything is in place. Um, obviously make sure the ad set name is relevant to whatever you are running it too. So we're gonna call this us dogs. Okay, That's a lie. And an 18 plus, because that's the age. But this ad is target yoga. And this is just an example. Obviously, your ads will be side different. Okay, try make it relevant to the answer. When you look at the ad from an overview without having to go inside this like I have done , you'll know exactly what it's targeting. So I know if I had multiple ads in this campaign, it was talking to multiple countries. Different dog breeds, even different ages and genders. I will. I will have a lot of assets in here. Right. But just by looking at the outset name Aiken Incident. Know what is targeting? Who is targeting. Okay, Once you're done, you click on review and publish and then hit. Publish his green bottom. Okay, so that's basically from this video. Thanks again for watching. 9. 2 WHEN TO USE EACH MARKETING OBJECTIVE PT 1 : in this video, we're gonna talk about marketing objectives on which marketing objectives you should consider for your next campaign. Okay, so this is gonna be a series of videos. Got quite long. Someone kind of keep them within 20 minutes each. Okay, so definitely go through the content a few times. This is very, very important to the success and failure of your campaign. Okay, so I'm gonna go through the different objectives that Facebook gives you and also what each field means And some breast practices. Um, the kinds of things you can do to ensure that your campaigns are going to be successful. Okay, Because that's ultimately what we want. We want some return on investment when you're running Facebook and okay. Or it's the romance for that matter. So I'm gonna I'm inside of ads. Manager stopped going through this in the quick creation ou. Okay. It's exactly the same in the guided creation as well. The guide. It is obviously a wizard that Facebook allows you to use. Um, makes a bit more visual. Just bear in mind that when he'd used the guarded creation option, you might not see all the, um, individual kind of sub features that we talk about in these videos. Okay, so you might need to switch to this view, which is why I use this view because all the options are available. Okay, so let's go through all these different campaign types. OK, so brand awareness. So that is obviously, if you've got a new brand, a new business service product. Um, anything that you are promoting on. You want to get some traffic to it? Okay. House, Um Ah. Typical time type off traffic. Okay, so that could be engagement's. It could be likes it could be comments, etcetera get. You're not necessarily sending them to on existing landing page or products I or any of that, like a blood post. It could be just about your brand. And you want to target some, um, traffic to, you know, bring about some buzz, get some followers that kind of stuff. Okay, the next one is reach. So this is obviously targeting more people on Facebook. It's not really one that I use personae, but it's an option there for you. Okay on. I'll talk about it more in the next steps. The ones that you want to use our definitely these lists. So this is gonna be the bulk of your traffic generation. Okay, so number one is traffic. So this is when you want to send traffic to a landing page, right? It could be I want when I mean the landing page. I'm not just talking about a lot. Opt in funnels or lead pages, anything that I'm talking about, a destination page. Okay, so that could be a blogger article. It could be a service or product page. Um, it could be a lead or an event. Sign up. It could be anything. OK, so that's, you know, traffic. Okay, So if you want to send ah, ton of traffic to a destination page and you're not really concerned with, you know, obtains or sign ups are such you just want traffic because your campaign relies on If it's a block post, it relies on advertising on the block post, or, you know you're gonna build a retargeting audience, and then we target is people. Okay, So you would consider a traffic campaign. The next one is up installs. So if you are selling a nap or your launch an app, then you would consider up in stores. Okay, I have to be up in stores because the way Facebook allows you to upload the up in their marketplace and obviously how use access is it is a well defined by this campaign. Okay, So you wouldn't use any of the other campaigns if you just have happen stores. Okay, um, video views is a new one that Facebook is obviously promoting heavily. So if you want to get video views, um, if you want to get borrowed traffic and send, you know, users to a video and get it as cheap as possible, right? Get cheap views than the video views. Option is gonna be the one for you. Okay, The next one is the generation, so Facebook allows you to build a lead for. Okay, Andi, what that means is that you can build your landing page inside our Facebook. Okay, instead of using an external app like click funnels or lead pages or batter Kate, Facebook let you do this inside off, um, lead form itself. Okay, so then you capture everything inside of lead form, and then you can export or your email addresses you manually, or you can use on Nextel tool is a PR which integrates with Facebook, and then it pulls away the email addresses and the names and telephone numbers. Whatever it is you're you're collecting from this campaign, and then it can export here into another goo. She Okay, so lead generation will be very useful for you. The next one is a post engagement. Add so or campaign. So let's say, for example, on I've talked about this in another video, you had a logo that was all over right for new business. And you want it your Facebook page to give you their opinion on the logo. Okay, so let's assume you've got, like, 10,000 followers on your Facebook page. Um, they're quite engaged. So you've got four logo's. You can't decide from right. You can, ah, post a paid at and say, Which logo do you like on? Then? Have one photo post that's 1200 by 1200 pixels. Spit into a four ah into a grid of four images sub images and then you can have, like, logo one logo to over three little four. So in the pace in the post engagement campaign, you were asked them, you know uh, What? We two logo. Do you like the best? Okay. Comment 123 or four below That it. Okay, now, you know, ask them to go anywhere you ask them to click on an external link or 90 page. I thought that you were just asking them for an opinion inside or Facebook. Ok, um, the next one is paid like so let's assume that you're starting a new product or service or business or whatever it is on Facebook and you've created the Facebook page, but nobody's seen it, right? Like nobody has seen your brand or department. So you've got no followers. Well, you can use a page like campaign to get more followers, okay? And and these are super cheap as well. And what of paisanos campaign does is it will allow you to run very cheap traffic on get people to like your page a que onda. It's a very simple abs. You just put a ban on their similar to, like, a link post 1200 by 6 to 8. Image, um on. You can just put in some copies saying, um, like our page if you love and where boho chic. OK, Let's say, for example, we had a boho chic um, you call my store on, we want to drive followers to our page. Okay? Because in the future, we're going to sell to them. We're gonna build custom audiences off the page, likes on the followers. So we wanna drive traffic and get these people to like us. Okay, So ah, very simple campaign would be running into the the United States. Let's say we know audience is gonna be 25 to 44 females on. We just want to target a lot. Both She called me in passion interest in Facebook. That's it. We just drive the traffic and then obviously we can optimize and get that down to potentially that 10 10 cents or less per click, OK, or pay like and that's the obviously the sweet spot. It's gonna difficult to get it to anything like one or two cents, because the United States is very competitive. In fact, it's the most competitive market for Facebook ads. So you're gonna expect tell a bit more. But if you run traffic to non native English speaking at countries, then you're gonna have much lower. Um, you pay tax. Okay, so just better I mind anything to do with countries where English is the predominant language, like the US, Canada, the U K, Australia, New Zealand. Um, I think it's probably it, you know, you're gonna pay a lot more. Okay, because these are the most competitive markets. The next one you can run on Facebook is event responses. So there's there's a video I created where you can show you how you can create an event on one traffic to Okay, So if you haven't event like a physical event or like a webinar or something like this, you can run on event, OK? And I'm Ron traffic to that. Okay, Now, what's good about this is you're not typically asking for people to leave Facebook. Okay? You just asking them to sign up to the event on what Facebook will do is it will then remind them. OK, so if I see an event on Facebook, I click. Yes, I am going to attend. Then as the event date and time gets closer and closer, Facebook will automatically remind me inside off the Facebook notifications. OK, that this event is due. Um and then the last one in this category is messages. So you can now run and paid ads. Sponsored ads, too. Facebook Messenger. Okay, so this is good for retargeting campaigns. If you got custom audiences Bill off your cold ads, this is gonna perfect for you. It's another channel for you to, um one, you know, potential ads and get more sales. More sign ups, opt ins built post use whatever it is you are you after? Okay, what's good about this is that it's a relatively untapped channel. Okay? Facebook hasn't actually launched this for long. OK, on this is obviously a time of this recording, but it's relatively untapped. So that means that you knew competitions going much lower, which means your see pm's will be much lower. Okay, so definitely worth checking out, especially with retargeting campaigns. You could test that we call prospecting. I don't know how intrusive that's gonna be because, you know, your Facebook messenger is like your email inbox, OK? It's a very it's a very personal relationship. So, um, you know, bombing is test cold interest targeting, you know, called prospecting with messenger. But you mind I'll get the same results are the same responses as you would with a warm campaign, okay? With a retargeting campaign. But, you know, have a look at that. Try out. See what happens. We use this for retargeting. It's perfect. In fact, any channel could be useful retargeting as long as they had some kind of relationship with you. OK, that's obviously built off your custom audiences. The final category is conversion, and the first option you have in there is conversion on. So these are, if you want I want to get a physical sale. Okay, So if you want to get a sale or knocked in or, you know, event, sign up anything that you actually physically want the customer or the user to do something , then a conversion ad would be, um, the most appropriate objective for you. Okay, on, um, you know, you can track multiple events, so it's not just purchase events. Even with conversion ads, you can actually monitor events, leads registrations on payment info, searches at a wish list. Whatever it is you want, OK, Page views, content views. Um, it's just any type off event that you define as a conversion. Okay, But most of time I will use this as a purchase, Okay, as a purchase conversion event. So when it comes to e commerce, I would want the user to go to the final and then obviously completely order. Okay? And that would show up as a purchase event Tighter. That is catalog sales. So this is a dynamic product ads. So if you use like any comma store like a holiday booking flights booking system, you wanna run as to that, then the catalog sales is gonna be perfect for you. Okay, so this is, uh this is to be used for anybody that sells online like a physical or digital product. OK, if you are into e commerce, you definitely want to be used in catalog sales. Okay, because it's it's very important to the success of your retargeting campaigns. Okay. And that's what catalog sales allows you to do. It's basically allows you to run a dynamic product ad, which is effectively a retargeting campaign. Okay, you can call prospect on that, and I'll discuss that on another video. But generally it's for retargeting purposes. Okay, on the last one is store visits. I don't really use store visits because you need a physical location Okay. You need a bricks and mortar business. So if you want a gym or restaurant like this physically located somewhere, um, dies at the time when you can use a store visits campaign. Okay, so Facebook will, actually, you know, there will check this, that you have a physical store, and I believe the process is that you upload. You're address your zip codes, post codes on, you know, they were actually physically go and check this, okay? Or they'll check it online or whatever is they do to decide. Okay, So I'm never going to use this because I've never worked today Bricks and mortar, physical location. But if you do have one yourself, definitely have a look at that. Okay. But it's not something that we're gonna go into great detail because most of us are gonna have blog's e commerce stores. Um, looking on my website. Okay. Um, so yeah, that's going to brand awareness. Andi, Let's see the types of campaigns we can run in this. Okay. On the kinds of best practices on bond strategies, I use it. Just gonna call this if I had slept. Just call it brand awareness. Okay. Uh, brand awareness. And then I'm gonna just use the same label for each of the at her name. And as always, you just do this That's relevant for you. Okay? And fill this out, however way you wanted to do. Okay, so has way that load. Um, there we go. Good. Um, the brand awareness campaign does allow you to do budget optimization. So have a look at that. In a previous video, we'll discuss that. And that is basically how Facebook allows you to manage the budget on the campaign level as opposed to the unsuitable. I was gonna turn over now. And as always, I like to go to the ads and then make sure the ad is set up correctly. Okay, So, as always, you want to make sure that the Facebook page and the instagram page is selected for this. I'm just gonna use Facebook for this. Okay, Um, and then you will create the add on the ad copy headline exactly the same as you always would. Okay, so this process is never gonna change. This is always gonna be the same process. If I wanted to create your own and you can, you can also use an existing ad so we can use a post on the page on your run. Something like I mean, okay, so it doesn't have to be a product or service. It could be like a funny mean. They work well for brand awareness. You can use a video, just some, just something that's relatable to your audience. Okay, so you typically have to be selling anything with a brand awareness campaign. But you can, um, you can build an audience with means videos, dog images if they are relevant. Cat images. Funny cat means funny dog means they always generally a lot of awareness again and they get a lot of engagement. Okay, so but that mind and then in terms of the the outset, targeting is exactly the same. You can also use a dynamic creative. We talk about down another video, so if you want to set that up, you can. You can also schedule the ad. You can use custom audiences, lookalike audiences, your newsletter subscribers. You target exactly the same. You can do detailed interest targeting. You can add connections. You can you save the audiences. You can edit your placements or used the automatic placement. Andi, you can optimize for just a delivery for this. Okay, so at the moment is just a delivery, which is a record lift. Basically, what that means is, uh is any other options? Doesn't like it. So at the moment. Because this is a new campaign objective. Facebook will only serve ads to maximize the total number of people who will remember seeing you. Aunt's. Okay, So to help us improve delivery optimization, we may survey a small section off the audience. Okay, So that basically tells you how Facebook wants this campaign. It will actually want it to a bucket of users who are more likely to remember. You're, um, add and you're branded your logo. Okay, So remember in a previous video, I said to you that Facebook has the most amount of data for any social network, right? It knows everything about every single user. Okay, um, on, even if you are targeting the same interests because you're using different campaign objectives, Facebook will actually extract different types of audiences from a on audience size of even like, say, 42 million. Ok, It will actually extract people from here that are more likely to remember your ads. OK, so that's why the campaign objective is very important. It's know about sales or awareness or page likes or whatever. It's about giving Facebook the most possible, you know, probability or delivering value and ultimately, success to your campaign. Okay, that's what about. Okay, so that's brand awareness. I'm gonna Paul, I'm going to stop this video and create another video for the other, um, at times, so I'll see you on that video, okay? 10. 2 WHEN TO USE WHICH MARKETING CAMPAIGN PT 2 : welcome to part two or when to use, which marked in objective. Okay, so follow up on the ass video. I'm just gonna carry on with each objective on the next one on this is reach. Okay, so the Facebook reach objective is all about finding the white audience reach out to right audience. Um, but also, it's about controlling your frequency. Okay. So that typically want to targeted. Why audience, like, 10 times a day, right. Um, although it's not gonna be his offensive on something like Facebook. You wouldn't do it on email, right? Like if you send an email like a marketing, you know, you want to send out 10 times a day because ultimately that subscribers just gonna leave your list. OK, so it's good practice to kind of maintain your frequency on and keep it within, solve acceptable levels. So call this campaign reach, we'll reach reach to save to, um, dropped on for the asset you disliked page. Okay, so if you go, let's go back to your kindness When he said that the reach you need to set the page that you're gonna be running the ads too, Okay? Because this is about getting reached the asset brand awareness. Select the right page. Well, President, next you want do has always He's go to the ad Click on edit. You cannot change the page. So if you have accepted a long page, you could do that. If you on Instagram, you're gonna do this campaign and you are already on Islam and you can be okay. You can set the instagram account. You can also use an existing post you can create you. Okay, so when you create new ad is exactly saying process as before text, which is ab copy, you could change your image. You can use video, use multiple images of multiple videos in a carousel, which is this option here. So they had to add that the user base. What we see is exactly same as before, right? So I decided to set up to say the only difference here is inside the asset. So again, you're gonna have, uh, saying options. You can have a dynamic creatives. You could spit test headlines. Um, the ad copy images targeting is exactly same as he always is. The placements is the same, so you can use the automatic placement or you can edit placements, and you can select, uh, any of these placements that you want to run the eyes too. Okay. My top tip for any ads? Any campaigns that you want me? It's a cold campaign. Just leave it on Facebook on instagram. Okay, Don't we use ordnance? Insight orders network on message. Okay, these are much harder to controls because these are orders networks outside called Facebook . So this is that space that Facebook is using. Okay, So try limit this to just retargeting. The same is true for messenger. I loved uses for retargeting campaigns. Okay, because it much harder to control for cold ads. Um, the other thing is, what is that? I told dimensions of your ab, your creative is going different for all of these network's OK placement. So you want to keep it? You want to minimize that kind of risk as much as possible, right? So just have it wanting to Facebook and instagram first. Then when you want a retargeted campaign, leave it on automatic placements and let Facebook optimized. This is true for any campaign that you're using. Facebook to one adds to always about to announce to you And then this is what makes up reach campaign. Interesting is the optimization on delivery. Okay, so by default you can optimize the delivery for reach, but eso reach. So what's the difference between reach impressions? Reaches Well, says Facebook will serve you ads. The maximum number of people. Okay, so that is just show him. Just sending the ads are okay, So, mobile desktop, whatever it is. OK, impressions is basically with delivery. Oh, adds to as many people as possible. So the difference is reach is the ad has been sent out. Impressions is how many people have seen your ads. OK, that's why when you look at your columns on Facebook in reports, reach is always different to impressions. Okay. Rich will always be higher. That impressions because you're never gonna have 100% reached 100% impressions. 100% impressions will be that every single person in your reach saw the act, which is never ever gonna happen. Ok, so really that reach and then you got frequency, Cappio. So Facebook says keep people from seeing your ad too often. Okay, So the frequency is the number of times a single user has. See your advocate now with a cold add or cold campaign. You want to keep this down to a minimum. Okay? Andi, you don't you don't go high. Then let's say like two off two or three. Okay? Because that's gonna, you know, damage your reputation. Is that a cost you more to send it to the same people? But also, you know, it's already good practice, right? Like you wanna kind of find fresh audiences new people to see a brand's okay on your portal services. So we can do is you can have a frequency cap on this could be, um, set to whatever you want to send it to. So if you don't want to see, um so you s Oh, this is frequency capsule. You can have it to one for every seven days, so Facebook won't show it more than once to the same person every seven days ago, and you can all see it. And then if you do say, uh, you know buddy optimization, you can actually set a big cap. Okay, So if you don't want your reach to be higher than accepts set amount, you can't use a capital. OK, so if you're willing to pay. I don't know. Like, um, $1. Um, for every 1000 people reached that, you know, you can say that as a big Cappio. Okay? And this is when you get charged for impressions. I guess you want to keep this as low as possible. Um, or you happy to spend, like, say, $10 or £10 per 1000 impressions. Basically, what that means is you're happy to spend more. Potentially, I'll spend your competition, which means that you win more auctions. Because ultimately Facebook is an auction is a giant auction, and we're competing with ourselves. We're competing with every other marketer or baseball. Okay, So if you're willing to spend more, you know, Facebook will kind of see you rising out of the pack, potentially give you more of the ads. Lots. Okay on. Then you have the delivery type, which is standard. So this is kind of pacing how your ads paste. You cannot do it. Accelerated pacing is also if you have a campaign for whatever reason, you need results like in 456 hours, for example. Then you could do an accelerated delivery type. OK, um so something either used because I'm more than happy to wait for Facebook to optimize, um, campaigns over 23 days. Okay, this would be if you needed some quick information. It's no balkanization. It's not about conversions or sales are often it's You wanna test an idea or you have only what you want to see how the market responds quickly. This is the option you use. Okay, Um so that's basically from the reach campaign. Let's move on. A case of the next one is, uh, you know all this in a long time campaigns on Will that create? Okay, so that's one is traffic so that could you create a traffic campaign? Just copy that short as possible qualities say the draft. And as always, you want to go into the ads. But okay, so that's going to answer. Um, keep at it and then you want to set the page for baseball. Gun is ram. You want to select the ad or create you add exactly same. And then here you can actually promote. And I said OK, so start extending. So we could do something like that's issues a stock image for this you this and I want him to the rules Calm for you knows, Whatever is, that's the landing page. And then, um, you can add a called action, Martin. Okay, Is a typical link hosts that more? I just really out. I would off. Okay, so it's a headline. All dated. We're good to go. Okay? And you can add some text here as that's a text here clothes and then go into the answer so the options are gonna be the same. The difference is we have these. You cannot You on traffic to websites, APs or messenger. Okay, so you want to send it to APS or Messenger? You set these two, but we're just sending it to a website. You can also one dynamic creatives and also on offers and his videos on both of these public of them. Budget scheduling. The same audiences of the same placement is the same. But here is where it gets quite interesting. OK, so with the optimization and delivery, you can actually optimize for landing page views or any of these. Okay, so you got link clicks, impressions any unique week. Okay, So the first we're gonna be very important. Teoh, if you want low link clicks So if you're sending traffic to like a blogger and you just want cheap as possible because you're running ads on the block or you gonna be talked down with on offer whatever is, I could use that to sign up or whatever. Then you might want cheap link clicks. Okay. Um, so basically, delivery adds to as many people most I did you click. OK, Azaz gets optimized, is gonna get you before you. Okay, next. Offering haves and pays user physical deliver. Adds two more to people who are more likely to click on the answer. Okay. On load the website for or instant experience of These are people who are more like to click on the add on read content. Okay, on your end, the 3rd 1 is impression. So you can optimize for people who are more likely to adds to the most of my people. Okay, so what? Deliver impressions. Just get to a zoo. Many eyeballs as possible. And then you have the last one which is daily unique. Reach, which is delivery adds to as many people, um, upto one today. Okay, so you're limited to one today, but you want to get rich. So if you're gonna use one and two, the woman is set by default clicks, but you can switch to landing page, and then you can save big cap. Okay, So if you are using, um, you fell using budget optimization or you want t o. You know, you're daily budgets inside of the onset. You can set it here. Okay, so how much you want to spend for a landing page? You you can say a dollar or less. Yeah. $10 tied up to you. Typically, I would leave that as a dollar because anything lower than that, you're gonna struggle to win impressions your soul to get reaching an impression. So you don't struggle to win auctions, Which means you're gonna have struggled to get reach or impressions. Okay, you can tweet this, um, depending on your reach. So if you are seeing Low Beach, chances are you to increase your bid Catholic. A few are using the lowest cost. All right, so that's basically it for the traffic campaign. Let's go to the next one. So the next one in the list is up in stores, so I'm just gonna say this isn't only would copy Paste. Oh, safety draft. This is wait for it to upload. Okay, so at it again, you're gonna have the budget optimization option here. Looks has been rolled out to most of the campaigns. Okay, so I personally do stick. Or now on, let's see the ants on. You can set up everything is normal. Okay, Onda, uh, you can pay game use up. You can use any of these court actions of it all Obviously relevant. So, um, you wouldn't want obviously necessary shop now unless your product is over. Nappies paid app. Okay. Still, now a game. User downloads sign up are gonna be more relevant to you. So we're gonna use you Start now because it happen. And any views that deepening, So if you're not, take them to a specific lotion location inside of your app or a specific location to download the app. Visit extendable, um, location. Then this is where you would would, uh, for the link. Ok, on then. Um, that's pretty much it. So everything else is done exactly the same. Let's go with the I set. Click on edit. Okay, so now you need to select the application. Okay, so Obviously, I don't have any APS inside all my Facebook account. But if you did, you would see a list of absolute okay. And then so you want to have the app and then everything else is exactly saying Okay, so you got dynamic creative off options I didn't share drilling the audiences. You can add a detail targeting. You can edit your placement on. You can optimize for link, clicks ap in stores. Not sure why. That's not the default number. That is the default. But anyway, diff option is app in stores, because that's what you want. Like you want the cheapest. You got this. You want to cheapest? Um, cost the result, right? Cost result is how much does it cost you for each app install? Okay, so, um, I probably leave at this, but I mean, if for whatever reason, you want to optimize the link clicks or are preventable 12th video views, if it's a video, then you can't do this. Okay, um, ap events is when Facebook will deliver ads to people who are more likely to take a specific action at least once, right? Exactly. Download. That could be a share. That could be. Let's say, if you want to. Once a viral traffic where, um, it's like you sign up, right? And if you get five other people signed up the same, then you might give them a Yeah, are free module or let him play for, like, 30 days or something. That right painting on the offer. Okay. But generally, I would just leave it on. Happy installs. Okay, Um, so let's move on to the next one. Quickly get him in the wrong time. She wanna go to campaigns Title to on we're video views. So gonna feel the same quickly, kind of speed of this video. Um, let's go to video. Saved draft. Okay. Um, I always go to the ads. Time. First. Let's fix the ad. So again, set up your hand exactly how you want to see it. This is a video views out. You have to use videos. You can't use a bad around by the creative. So again selects your videos. Um, make sure it's within the video specifications. So, um, the maximum video time is 240 minutes. I don't know why you never want to go that high, but there we go in stream is 5 to 15 seconds. Orders network is 52 under 20 seconds. It's our stories up to 15 seconds. Okay, resolution is 600 pixels in width on the farm. Sizes up to four. Gig. Okay, so this is always you can include captions on your sound. Right? Um, on since I don't have a video on this account colony select one. But if you didn't have a video, got to create sideshow. Okay, So what you can do is you can answer photos or add like, small snippets of videos. For example, you got 10 10 images or 10 12th videos. You're not. You upload them in here, and Facebook will create a video for you. Okay, so on you will. You do is you can transition between the photos of videos and paid out. You can also situation between each video and each image. So this is a really useful option If you don't have video, video, anything skills that baseball do it for you. Okay? The other option is music. So you can have some water free music in here, Or if you do have some video that you want some music that you want to use. You can upload it yourself from this upload option. Okay, But we're good. We're just gonna, uh, get out Council. Okay, so, um, that's basically it on DA You have the options off text on. Um, yeah, that's basically okay. So close this and then we're gonna go to the asset to show you some new options in there for optimizing. So everything is exactly same as you've always said. But now you can optimize a delivery for 12th views or to second continuation views. Okay, so 12th means that Facebook will deliver ads. Right? People help you get the most reviews for people who are least watch 10 seconds. Okay. And that's obviously the lowest cost. The two second continues video is we'll deliver your ads to get the most video views off to continue seconds or more. Okay. Don't you want to use two seconds? Because most people will watch a video for two seconds. Okay? It's not much time for you to land on the view, our video view it and to go back, but it doesn't really give much time for people. Where's 10 seconds? I'm still a small window, but people have more time to react. Right? So, um, I'll just leave out a thief, okay? And then if you wanted Teoh Sabit Cap, you can do Okay, you go hold your options as well. Let's go to, um, final, uh, option, which is Need generation. I'm not gonna create on another video. You have just seen that we are approaching 20 minutes, so that's watching, and I'll continues on the next. 11. 2 WHEN TO USE WHICH MARKETING OBJECTIVE PT 3 : Okay. So continue home from when to use each marketing objective. This is part three of the video. Siri's ongoing Continue where I left off. Okay, so, uh, the next one is origination, so Oh, cynical on the gen copy there. Over here. Also here. Okay, So you want to set the page that it's gonna running from and click on Save to Draft, move that load. And then, um, closes head of the ads, and I just said the adult Okay, so it was that the right pages for Facebook and instagram. But this time you're gonna create a you need to select elite form, okay? Or create one you haven't done. So So there is a video on this look at how to create a lethal using the generation campaign . Okay. But otherwise the ad is exactly same. You got image headline copy on. Do you gotta call to action, but indicate you have to select a leaf form or create one? Otherwise, you're going to launch the video. Okay. Which is why there's thes error messages. But I realize you're good to go. It's going to edit here. So again, Same kind of targeting and budget options. We've also got a dynamic creative there, Um, on you can edit the placements again. The difference here is the optimization since we're talking leads for lead generation is obviously gonna optimize for lead to write. Like, what else would you want it to do aside from, get you the best leads at the lowest possible price. Okay, so we leads. Facebook will deliver you add to right people, people. Um, so you get more on other laws Cost. Okay. So you can actually set a bit strategy here for the lowest cost. So how much we're willing to pay per lead? Select that. Also, you could do a target cost. So, um, a target cost will be maintaining the the average cost per lead when you're scaling your hands aggressively. Should have something to consider. Um, let's go and continue. So, however, to creates what's next post engagement. So I'm just gonna put that in here. Copy that across. So moving a little bit faster, just start. If you don't understand anything, just pause it. Just go back. Uh, you know, watches video a couple times just so that you get, uh, familiar with the Senate. Okay, So for this one. I'm gonna use a different account that I know has post on it. Uh, let me see. Which one can I use? This one's good little posts, Okay. So used to use an existing post on the page like a page post. Andi, when you select the right page the right instagram Facebook, you're actually select from a list here. Okay, so I was going to use something that we've used in the past. Here's a paid post, Andi, I could promote this. Okay, so this is just on instagram picture with a few tags. We cannot provide this if I wanted to. Okay, So select the right page. Post on end in the ads again is exactly same as you've done for every single campaign to fall with the targeting. The audience is the interest targeting replacements. But this time you want you can by default, optimized for pay for post engagements case How much we're willing to pay for engagement. So engagement would be a like a share comment, etcetera. Click. But you can also optimized impressions and daily unique reaches. Well, okay. And you've got a bid strategy options as well. This one you can only do the lowest cost. You don't have a holocaust. Okay, so let's keep moving on. And then we're gonna do event responses. Okay, So, um, you fill this out to copy that cross and then four event responses, I'm going to select an event I created for a previous video. So let me just go to Watson veterans. And then this is one I created on a previous video. OK, in this video series. So you want to take the white page? Want to set the event first? Um, there is a video on this that shows you how to do this. Have a look at that. So close, and then you wanna go to the set up? Um, everything is the same. The only difference now is we can optimize for delivery on event responses. Okay, So you want to get the most if that responses like you obviously want people to accept and say that they're gonna tend for the least amount off cost to you. Okay. But you've also got impressions post engagement on daily unique reach. Okay. My top tip for this and for any ad campaign is use the recommended option first. Okay, Get the event responses once your campaign is generating some type off return, like a return investment or, you know, event responses leads opt ins, whatever is traffic, then spit tested. These are the options again. They might. It might be that, you know, optimizing impressions is actually getting a lower cost about event event response rate. Or maybe in a post, engagements getting get you lower costs the responses than impressions, right? We don't know that, but, um, running spit tests will tell you this again. That's good practice. But first and foremost get some, um, responses, right? Like, get some responses, make sure the campaign is converting. Is getting engagement and events sign ups and then use these other options. Okay, on, as always, you can actually set a loss. Cost big cup. Um, but not target cost. OK, so let's just keep moving on. Um, you got messages. Okay. So this is when you want to run ads to messenger. Okay. So, you know, do this pretty fast. Safe to draft swift. Not a load. Sometimes it can be a bit slow. Let's head over to the ants, make sure the Audi set up correctly, can edit and then you want to select the right A page was going to use the previous paid for this cause it's got more content on there going script pages. Well, so going to use an existing post this issue the same one again on you can actually on this inside off Facebook's messenger. Okay? Again, You can actually. Crazy text. So on your text. Yeah. Okay, so the on the preview on the right inside, um, is it shone. Okay, maybe too small. Just got to you. Okay. So help. This is what's gonna look like in the preview on. You can ask images here of carousel, or you can do a video slideshow you have to create own on. You can change the headline. OK, so you could do something, like reply to this message here. Okay. She want him to interact with us on messenger on your call to action. You can change that. Send message, learn mawr book. Now, apply now, obviously make it congruent. Teoh um, campaign a case. If you're giving away a free report or download or nap or whatever is just make sure that using a relevant court action, because if you're setting, um if you're selling like a physical product of book now is not going to make much sense to to use right. So aside from night, it's exactly the same. Okay, you can t at it. A template. Okay, so if you wanted to, it's a standard template you can do. So this is what the interaction will look like. Okay, um, or on you can add more to this, and you can personalize it, okay. Or in creating custom template. Okay. On there's a wizard that shows you how to do that. All right, inside off the assets again. It's exactly the same. So I'm just gonna skip past all this. Um, but you want Facebook to optimize for replies. Okay, So Facebook will deliver the ads most likely to the people most likely to have a conversation with you through their messages. Okay. So just remember what I said on a started this video. Siri's Yeah, this is gonna be a more personal channel, so just be careful with times of messages you send out, Especially if it's called prospecting. Okay, Because these people have never seen you don't know who you are. Your brand with probable service. So just bear that in mind, Okay? But Facebook will optimize for the lowest cost replies on, If you wanna have you have a budget that you're working to, you can also set a big cap Here is OK, so let's keep moving on on. Create the last couple we have. Um, so the penultimate one is conversions. It's definitely one of my favorite ones off all the campaign objectives inside of Facebook , because I want a lot of traffic to call my stores. Okay, so I set it up as you know it. Would Andi go to the ad? It it the ads. You want to select the right pages on Instagram Pro five if you're running on instagram. Okay, you can create new ad, or you can use an existing ad which is going to use an existing post for this example on dumb. You could add a call to Action button as well. Okay, so on and obviously an external, um post. So that's not okay. It's because I'm selecting a, uh, an image that's too big for instagram. Okay. But otherwise it's exactly saying you can see menu. Um, okay. So you could add a cold court action because I'm using the wrong formats. What's coming up with the era? But generally, we're gonna see it exactly same as you've done before. Close this. And and now let me show you the optimization option. Okay, So you want to select a conversion event? Like I said to on a previous video, you can use all the events that Facebook allows you to. OK, uh, for conversions. I will mostly use purchase. Okay, Um, but you have the other ones as well. The targeting, the budget, the audience. Everything is the same. Placement is the same. But now you can actually optimize for a few things. Okay, So you can optimize conversions. Like I said, leave it at the recommended option. You have landing page views, link clicks, impressions and daily unique reach. Okay, so for conversions, you can actually add lowest cost Onda. You can set a big cap on that as well, Where you can run a target cost. Um, midcap Okay, something else that facebook is rolled out recently is the conversion radio. So by default, my account, it's seven days. 17 click or one day view. You can certainly test all of these Okay, so this is Facebook's attribution. You can tell it to optimize one day someday. Clicks 78 click or view or 71 day quick overview or seven days click or one day of you. OK, so this is after clicking. The add is after clicking or viewing at. Okay, so you can test these different after actuacion options. Okay, I'm spit test, um, to see if it's more relevant for your business case. So an example of this would be Let's say, if you sell something baby products, right? Like you sell like baby diapers or nappies or something, right? You might want your cell cycle to be immediate, right? Like somebody runs out of nappies. You want to buy from the straight way. Okay, so in that case, you might want to optimize one day click because you want to optimize all the kickers who saw the ad on day one off the cycle because it's a product or service. That's very important. Like you need it immediately. Right? So I hope that makes sense. Um, on, Let me just show you the final campaign before I wrap up this video. Okay, So the last option that I'm gonna talk about his catalog sales. Andi. Yeah, that's basically it. Um, I don't think I could do it on this account, so let me just switch accounts. Um, but not this one. Basically, cattle cells is there is some set up a quiet. I do go through that on a separate video. So have a look at that. So we're gonna set catalog sales, and then we're gonna use a catalogue. So let's issues one of these, and then I'm gonna call this catalog sales, cut ourselves on, cut themselves. Okay, I'm not gonna talk about this because there is a video on this. So have a look at that video on dynamic product ads and I'll show you how to set up the catalogue in there. Okay. So, um, again, the ad is the same as it's always been. Have a look at the previous video. Go through that in more detail. This is what the ad's gonna look like. Okay, Onda, um, let's head over to the, uh I said it's like a different so you can't use a product set. So if you saw, let's say if you had, like, an outdoor retail business for women's fashion you could. You could have product sets for like dresses, tops, skirts, leggings, shoes, bracelets has a product center and within each product set you mind about 10 products so you could actually set up problem sets. Onda show individual products. Netscape. I'm actually just running all products here. There's Dona 14 in here, but I could if I wanted to. Okay. And then the set up is how you would set up the dynamic product ads on the optimization delivery. You can set it up for conversion events, which is should be a default. But I'm not sure why it's not showing up. I'll just leave that a default. I would even bother optimizing for the other things because you're gonna be using warm audiences, mostly. So keep the event type to purchase because the catalog sales ones off a dynamic product, OK, and that is retargeting. We're gonna use retargeting audiences, so just optimize it for conversion events on the sale. Okay, You want Yona, you want to optimize it for the top the top part of final because thes are accepted warm ordinances. Andi, you can actually, um it's a good strategy off loss cap and target cap to. Okay, But aside from that, the placement is the same. This part of it is it over different where you can use info from your account or pixel to create targeting audience. But when you said I define a broad audience, this is the same as any ad that you've run in the past. Okay, so that's basically it from this video Siris on how to, um when Teoh went to know which marketing campaign objective to use. Okay, so thanks. We have watchin and I'll see ya next video. 12. 3 CREATE A FACEBOOK PAGE : Hi. In this video, I'm going to show you how to create a baseball page. Okay, so this is super easy. Um, Facebook have kind of taken away all the pain from this process, so it's no anything difficult, But the main objective off this video is to give you some tips, some hints and sandbanks best practices. Okay, off how to manage and maintain a very healthy and successful Facebook page. Okay, so inside your ah facial profile, when the hell did you want to go to the bottom here, where it says create, and then you won't look on page. Okay, so you're gonna get two options, okay? The 1st 1 is a business or brand. 2nd 1 is community or public figure. Okay, so this will depend on what type of page you want to create. Okay, So I'm just gonna create one for this on dumb. Just call it. Give it a name. If it is your business of brand, then obviously that's gonna be your business name. Your brand name. Um, So I'm just gonna call this my first. It's belt. My first test page. Okay, So, um, name that. Give it something rather to your business. OK, the next thing you want to do is you want to set the category, so this is actually self populated. Okay, So, based on your category, whether your real estate agent consulting agency, breakfast, whatever is right, usual select the options that Facebook gives you. Okay. Now, a tip here is trying. Get as close to the pre populated options as possible. Okay, that Facebook gives you because I don't know, it's no easy, because obviously, you're not gonna get exactly You might not be able to find exact kind of category that you know your business falls under. But the reason I I say that it needs to be as close as possible is because you can actually search in the Facebook graph. So this is a Facebook graph right on. You can actually search for categories on. You can't research for pages and types of pages. Okay, So if somebody does do a search on and bear in mind that your facebook is a search engine as well as it is a social media site, right? Your people can search for content inside of Facebook. What you wanna do is make sure that you are showing up in these search results. Okay. I saw try and get as close to, um, your category as possible. All right. Andi, if you want, you can add your address state and zip codes on a phone number as well. Okay, if you are physical business. Okay. Well, you have a location somewhere, like a unit. Otherwise, you know, you could just continue. Uh, okay, maybe because I'm choosing real estate. Just give me a second. We'll do e commerce website, because that's I know that's online. Okay, so if you're gonna use, like, a physical store, like a bricks and mortar location, like a real estate agent or, you know, like a pet food store, you're gonna have to put down your physical location. Okay, But if everybody else is just gonna be the first to cook on continuing it done, um, close these. So the next thing you can do is upload a profile picture. Okay, So for business or for your personal or community page, you will find a nice picture on upload it here. Okay. So let's see what we can do. I'm It's gonna upload a picture that having my desktop, But now for this example. You obviously upload a picture that's irrelevant for you now, some best best practices. Ah, you know, have if it is a product or service. I said you're the part of your service. Um, such as a plumber. Oh, a nutrition. Make sure you've got nice picture of your face. Okay, looking straight at the user. Okay, that's gonna be very important if you are dead Dog store, pet store again. A nice, clean picture of a dog, a couple of dogs looking straight at the users. Um, it's on Facebook has, you know, great effect. Okay, you're gonna get a lot more engagement. You need a lot more clicks coming through. Okay, Um, and then what you can do is you can upload a color photo as well, so I'm just going to use the same picture now, You obviously want to use something a little bit different from your color photo. Okay. Um, so, yeah, here's the picture. Out of comfort to heal, or you can create. It's like, OK, so I believe the dimensions are I mean, just double check that, um, Facebook page called photo size. Okay, so the core photo size needs to be, uh, is it so you want to Even if you do want pixels wide and 315 pixels tool. Okay, so the basically describing this space here. Okay, get it as obviously is optimized as possible because it's gonna look even better on mobile . Okay, on a mobile device. So just get it was optimize as possible. And this is your profile picture. So the next day I want to do is fill in the about section. Okay, This is gonna be very, very important, because users will click on this. Okay, If you're if you're selling something online like a particle service, your users, your traffic, they are going to click on this. Okay, That's absolutely war is 100% effect on you're gonna be able to see. This is you have mawr followers. You get more traffic onto your Facebook page. You could see it inside the insides here, so I get more traffic. This is your analytics tab. Okay. And you'll see it. Okay? And you see the kinds of posts the people taking the pages that are going on. Andi. So you want to make sure that every part of your Facebook page is optimized. Okay, Now, if you are, if you do have a physical business, like a location with a phone number, make sure you enter all that here. Okay, Um, you can also enter a website anymore. Dress like a support. Your address. You can include your start date or when you were founded. A mission statement. The ur story is really good. Okay? Because you can add your story. Okay, so you've got, like, a really interesting story. Like I found a story. You can have pictures. You can, and you can tell people about it. Right? And this is really key if you'll have a page that's, you know, a charity or your hobby or business, because this is where you're users, your followers, you know, your tribe in inverted commas are gonna be reaching out to you. This is where you build a relationship. Okay, So spend some time in your story and tell and tell your story, right? If it is something interesting put out there, what you can also do is you can add team members. Okay. So if this is it is a page this Ah, business pages run by multiple people, then you can add team members, all employees as well. Okay, Um, so that's basically it in terms off the about. Okay. The next day we look at is posting content. Okay, so this is absolutely gonna be key to engaging with your audience. Is all right now you want you want your content to be a engaging on be relevant to your baseball page. Okay, So if you're faced with pages about dogs, right, don't post content about cats, okay? Because dolly overs and cat lovers are two different sets of people, okay? So just make it relevant to your audience. The types of things that works really well with Facebook is interactive. Um, content. Okay, so things that video, uh, you know, gifts, funny names, they all work really well. Okay, Andi, they're gonna get a lot more engagement than just basic text. Okay, so, you know, you can write a post inside the universe has created post, but you can, um you can increase your engagement by, you know, using gifts, using videos, using funny means, your fuel. Your followers are gonna be more engaged in the more like to interact with the post. Okay. And that means they're gonna like it. Share and comment on it. Okay, so that's the 1st 1 Second I want to say about post page posting is trying to use some of these options we have. OK. Ah, great. One is a pole or ask a question. Okay. All start Q and A. Because humans have a tendency whenever they ask the question that will try and answer it. Okay. It's just the kind of just the way the brain works. It's just the way the brain is wired, right? We seek our insisted questions. OK, so asking, ah question in a poll or starting Q and A is really effective when you have a substantial number of followers. Okay, so we want to do is get to your 1st 1000 followers as quickly as possible. All right, on, look said, reach out. Okay, um, also use these feelings and activities so you can, you know, make it more interesting. Um, making more interactive, you know, if it's relevant, you add some milestones of businesses, has passed, you know, like I don't know, like 1000 followers or something, or or whatever is. Then you can add a milestone. Okay. You can also check in our location if you're on the road or if you're going to like a conference on event, you can check in and post, you know, content from these from these places. OK, so that's the first you can do with the actual posting. And this is all organic Posting K. The other option you have is a boost post. So a boost post is paid ad that you could run inside of your Facebook page, Kate. And there's a quite effective if you're kind of gauge how your audience feel if you ask questions, because the difference here is the the boost post will actually reach more people. Right? Because you're you're paying for it, right? So Facebook is not gonna throttle anyone reach. Whereas if you just use the organic posting inside of Facebook, council is You know, if you just used the organic posting inside of Facebook, as in just right foot post here, your reach isn't gonna be as high, right? I mean, why would Facebook give you free reach when they can charge you for it? It's cynical, I know, but it is what it is so speller. Mind your reach with organic posting isn't gonna be as high as a paper or a boost post. Okay, on. I'll discuss Bruce posting in another ah, video. Okay, so the other options you have, obviously when you run a page is you can add a button here. Okay, So, um, if you're running a business page, then you will have some options here where customers can book like a schedule with you. They can contact you. Um, they can watch a video or learn more. They can shop now. So if you have a neck sternal store like an e commerce site, you can put in your links to A stores, or if you have an app or you're selling Anabel, we promote an app. You can actually get them to download and play the app. Okay, so this is very interesting. Um, on this is another level. Another layer off engagement. Andi, getting your follow us too kind of interact with you. Okay. Something else you could do along the top here is your inbox. So people can message you directly into your inbox. If it is a business, let's do that. Now. If anybody does contact you, send you a private message inside your your group. So your page, then you will see it here. Okay, Um, notifications, Obviously. When people like comment, share review, you're anything on your page. This is where you'll see the notifications. Okay, on. And, um, you can't be turned off for heroes or insides is probably the most one of most important tools you're gonna have here. Okay, so get really is to tip. So basically, this is your analytics for your pages. Okay. On you can see that basically, Facebook will split this between organic and paid traffic on. You can see the types of things that your audience is engaging with. Okay, So let me show you a live example on, and you can see what Ah, yeah, I can see. So is this one surefire called analytics to this one? Uh, trying for another one. Seefeldt boxes to this one. So the thing I need to show you from inside off, um, business manager. So I was gonna pause this video and open it from there. Okay, Some back inside off this page, the example Page amusing. And you can see that I can now see the insights tab. Okay, So that ad had to access thes inside off the business manager, which is why to pause the video. Okay, so basically, this is like I said, it's analytics. Okay, so if you scroll down and you'll see this mawr when you have content, okay, when you have visitors and traffic, you'll see that people will start engaging with your aunt's. You start, you see reach on engagement. Okay. On DSO there's a load legend here. Facebook gives us so tells reach organic, paid post looks, reactions, comments he shares. Okay, So you want to see, like, obviously a lot off the blues and the reds here, Okay, Because that just shows you that that's engaging. And over time, what you want to do is look out for the most engaging, um, posts, okay? And then figure out why it was the most engaging person and you'll start to see patterns and trends. Okay, so you might see that a dog mean a specific dog team. If you're running a dog store or dog page, you might notice that particular brand or a particular type off dog breed or, um, a particular type off me more video is getting the most engagement. Okay, so then you might wanna use that in future posts. Okay? As future content, because if it's working, just, you know, to change the actual the video or the mean. But you keep it in the same kind of template. Same stuff, right? Because, you know, you only know it works, so just keep printing repeating, Okay, that's the first thing. The second thing I will say before up of this video is make make no off the engagement levels. Too high engagement levels and the time your post is published. Okay, What you find is that over on, the more you do this, the more experience you get is that the time of day will have a massive impact on your engagement. Okay. Andi is just It's just basically common sense, right? Like, for example, if people commuting in the morning between eight and nine, they're gonna be in the cars, they're gonna be catching buses and trains and whatever, so they are less likely to be on the phones. Right? So it might. It might be that in your business or service or website, whatever is it makes it doesn't make sense to post between eight and nine, right? because your your followers are gonna be commuting, right? The same is true around five o'clock, 56 go Because people obviously finishing works, they're coming home. Right? So what you might want to do is try outside off those areas. So the first thing you could do is run it like a post the the content at Let's say, you know, six in the morning or seven in the morning, A soon as they wake up, they took the phones that would to that content. Okay, The other option you can do is at lunchtime. So between 12 and two, when people on the lunch breaks, they check in a phone start kind of stuff. The 3rd 1 the third kind of window for the day is after dinner. Okay, so when you get home, you're probably busy with the kids with that dog. Whatever it is, you know, life gets in the way on, do you know? So they're going to busy without. So what you want to do is you wanna potentially testing after dinner, right? So anyway, between kind of 6 to 8 folk, ok, outside of six p. M to 8 p.m. On DSI. what kind off, uh, engagement you get. OK, so this wraps up the video off. How? On how to create a facial page. Okay, some really good tips in here again. Like everything that I say. Just make sure you test this. Okay? So test the times test types of content, use video, used banners these gifts use means I'm just test test test ticket. So thanks for watching. And I'll see you next video. 13. 4 HOW TO BUILD SUCCESSFUL FACEBOOK ADS : in this video, I'm gonna show you how you can build successful campaigns using Facebook. OK, on the kinds of tips and strategies that I've used consistently over the last kind of 67 years to generate leads, often sales conversions, event sign ups, whatever it is you're using Facebook to drive traffic to. Okay, so this is more This is gonna be more about overview on did you probably want to take some notes, you know, with a pen and paper. I'm not, actually. We're gonna go through, you know, kind of clicking here. You know, opening this is more about the strategy on the kind of things that you need to really focus on to get the maximum results from your ads. OK, because it's important. As with any pay traffic source, you want to get a return on investment. Okay, if you're spending $1 maybe 12 or $3 in revenue, OK, if you're spending $1 maybe you want 10 sign ups to an event. Okay. If you're spending $1 maybe you want to get you know, uh, like to Leeds or something. Okay. So everything has a return on investment, right? We can't just keep using Facebook ads without some some form of return. Okay, so that's why this video is gonna be very important to the success off your campaigns. Okay? Now, as we've any campaign or project, I always say, you know, have your objective. Ah, determined right from the off. Okay, so each campaign objective is gonna be very different. All right, On facebook gives us or these. Okay, So if you are descending traffic to a page because you just want you just want awareness. You wanna, you know, get your message out there, then you potentially want a traffic campaign. Okay, Um, if you wanted to get engagement toe a post because that's here, for example, you are starting a new business, OK? And you have a new logo for your business. Andi, you can't decide between logo 123 or four. OK, but you've got a group off, like, say, 40,000 followers. Right? So you could do is you could create a paste post engagement ad with an image with awful, um, logos. And you can ask a question. Which logo do you prefer? Type 123 or four in your comments below okay. And that's a post engagement at Because you don't need to. You don't need your audience to do anything other, then respond to the post, right? You just wanted to comment, like, share on, but ultimately comment. Right? Because you are you asking them a question? You don't need them to leave Facebook. You don't need him to sign upto event. You need to opt in on a landing page or a lead generation form. You need to do any of that. Don't use only to drive traffic. Just getting opinion in your group. Okay, so that is when a page post engagement campaign would make sense. Okay, if you had a new video and you wanted people to check to give feedback on the video, you could on a video views campaign. Okay, so you can ask the same question. Hey, hey, hey, Tribe. I'm just wanting a new video for this service on his our marketing video so far. What do you think of it? Give us your feedback. OK? On again. You could the same thing as the post engagement, but this time you're using a video, and, um, people are gonna coming on. Okay, so What's important about these campaign objectives is that even if you are targeting the same people, right, let's say, for example, you target on interest called dogs, right? It's one of the biggest on Facebook. I think it's like 300 million people like the broad interest dogs, right? If you're turn all of these objectives two dogs, you would still talk. You still talking different people? I'm not talking about the size of the audience. It's 330 million. Whatever worldwide. Right? But even if it was only like 10,000 right? If you use these different objectives, um, you would target different people even inside that 10,000 audience. Because Facebook, um, has different two buckets or data sets off ordinances hit. So think about it. Right. If you're running a traffic campaign, what do you want your people to do? What do you want in order to do, right? You want them to watch the add and then click on the link? OK, that's ultimately what traffic campaign is. You just want to click on the links, and then, um, you know, go to landing page. Okay, so, no, everybody inside that 10,000 audience is gonna click and go to a landing page. Okay? A small subset of it is. So let's assume 1000 people from that 10,000 audience will take on the the ad and go to the , um, anybody. Okay, Next, we want people to watch a video. Okay, so what percentage off that 10,000 audience is gonna watch videos like videos. They're happy. That did. Confident they don't find videos annoying. Some people find videos annoying. Today, they'll kick back straight way. But these people are more likely to watch a video and let it. Let's assume that's another 1000 people. Okay, then you have any generation. Okay, so lead generation is targeting a very specific type of user. Okay, So somebody who's gonna put in the name, the email, address, the telephone number, whatever is you're asking on the lead generation page. Okay. So again that that audience is gonna be very different to a video views and a traffic audience. Okay, The same is true for post engage rampage likes event responses. What messages, conversions and cattles. A conversion audience is gonna be completely different from all of these guys. Okay, because we're asking for a convergence audience and we asked him Facebook to do is, um we want to extract people who are going to take out the credit card who are going to use PayPal and buy from us. OK, so that is gonna be a much more the audience inside of the hall, you know, hypothetical. 10,000 audience size. Okay, that might even be just 500 people. It could be 100 people, but my point is, even though you're targeting 10,000 an audience of 10,000 people, right, Um, the effectiveness of your campaign is going differ based on the objective. So that's why I always say Make sure you have your objective. Um, you know, addressed at the start of the campaign, right? If you want to make sales when e commerce, you you want to consider conversions and catalog sales. Okay, That's not to say that you're not gonna make sales from any of the other campaigns. Might very well sell, sent traffic to honeycomb a store and convert right. Facebook allows you to add the pixel on all of these. What At least traffic and page engagement and lead generation. You could use the pixel on them. So yeah, it might generate some sales, you know, who knows? But you want to start off with the best possible chance, right? And give your campaigns the Boesch. I hope that you can do right on. Give it the highest probability. So if I was to run on e commerce campaign, I would use conversions of cattle cells, OK, because I know these are optimized to get sales, and that's what it boils down to. Each of these objectives Facebook will optimize for theology, active itself. So if you want traffic, Facebook will optimize on find you people who are clickers. It's on video views. Facebook will optimize of five people who are gonna watch the video. If you want engagement, Facebook is optimized audience and find people who like share comment. Okay, So academic sense. It's a really important part off your Facebook success. Don't skip this, okay? Just have a think about it. Doesn't take long. You need, like, 5 10 minutes to consider. Okay? The next thing you are obviously focus on and this is a huge part of your success. Okay? When it loads seems to be going, go, go slow, Terry. Um refresh this page, See if that helps. Um okay, here we go. It's just loaded. That actually would focus on is your targeting. Okay. And that's always done inside of the ad set. So you know. Ah, great campaign is gonna be the right offer to the right audience at the right price. Okay, so let me repeat that. A great offer to the right audience at the right price. Okay, that's the secret to any great marketing campaign. Okay, so you go together. If you've got the right offer, it's at the right price than only other thing you need to worry about is the audience. Okay, you've got a target. The right people. If you are targeting a product, let's say it's a dog toy. You know, it doesn't make sense for me to target cattle minutes, right? Like, why would a cat owner be interested in adultery? It doesn't make any sense. Right? So targeting is incredibly important to your success with Facebook ads. OK, I've seen so many potentially great campaigns fail because the targeting is off. All right, Onda, um that's basically ah, something that you need to focus on, right? The other thing. I want to say is when you are targeting, you think about using next audiences. Okay, So flexed audience would be, Let's say we're talking dogs, people who like dogs. Okay. And then you can actually narrow the audience down. OK, so Facebook causes flex targeted. Okay, so this audience is now talking dogs on and interest hobbies. Pets. Andi, Let's say we want them to also be interested in Jim's. Maybe we're selling a dog game or something. I don't know, Um or that's what Zippel Jim. Um oh, but it's a work up. See, that comes up physical exercise. Okay, so let's say, with selling a service for dog owners on weaken, you know, it's something to keep them fit, for example, right? What you might want to do is have a, you know, a major interest here and then into your intersected with a second interest. Okay? And you keep doing this, you can narrow down further further goals. Excellent people. But this is a very powerful Okay, So we could do is you could have, um, on interest that has were targeted. People that do I dogs, but also physical interest again. And as you narrow down further further Have a look of your potential audience size is gonna gets more than small. Ok, that's not necessary. Bad thing. It just means that your audience is more targeted. Write what you want to do is you wanna end toward that laser targeting, um, with your audiences. Okay. So get as laser targeted as possible. Okay? The other thing I want to say to you about targeting because it's such a big factor of what we do is focus on interests that somebody, um, would only know if they were interested in the topic. Okay, so what I mean by that? Well, let me show you. Let's say we're targeting. Um, for this example, it's 25 65 women who have dogs. Okay, point, But if you hadn't a dog, there's a chance that you know that there are dog magazines out there. Okay, so let's see if there's any dog magazines. Okay, so he go dogs today. Amazing. All right. And I'm gonna target dogs. Naturally. Modern dog. Your American Dog magazine. This one's a big one. Was it going this sort second Look at this one eyes it. This one. Well, there's a dog world newspaper OK, so I think about these interests. Right? The American dog magazine Dog world newspaper dogs, naturally, magazine dogs today magazine. Right. If you didn't own a dog, there's a high probability that you don't know these exists, right? That makes sense. You know, if I wasn't dog owner Andi, I really have my dog. Good chance. I'm gonna I'm gonna like the American dog magazine potential going to subscribe to this magazine. So whenever it comes out, I'll go to the T to the store or wherever Teoh supermarket and I'll buy this magazine. Okay, The same is true with dog. Well, in newspaper. So, um, I would only know about the dog world newspaper. Owned a dog a cat owner would not know about a dog world newspaper. Okay. And dogs today magazine. So think about that also. Look at dog Blog's right. So it's okay, let's use ball box, because I know that was a good one. Okay, so now we've intersected three. Okay. So people who are dogs who like any of these interests. So this is any of these right? Doesn't mean all of these. It means any of these because we're using once upset But also additional interest equals Bock. Bock. Bock box is a suppression box for dog owners. Okay, so every month, your dog will get treats. Now, I'm not saying you to use these interests. I'm just saying that a person who loves their dogs would only know these exists, right? If they had a dog, right? Like someone who goes like jet scheme has never had a pet, doesn't own dogs. Most likely never gonna know what Bock box is. And that's how you want to address your targeting. Okay. How would I How would I find the person on it? Me on Facebook that loves the product or is passion about the point on myself? Okay, on one way you can do that is how will they know about these interests if they weren't passionate about your interest? Right? Makes sense. There's more information on another video where I'm going to audience insights, and you can find a lot more these interests, um, on it gets very powerful. Okay, Once you put yourself into in your perfect audiences shoes, you're noticed that you can find interests that nobody else is using. Okay, on. When you start overlapping these, it gets its super powerful because then you're gonna win mawrtians, right, Because you will have less competition. But on the flip side, it's gonna be more expensive to run these, advocate, because the more data set you use inside of Facebook, the more expensive it gets. Okay, so that's a key key. Take away from this from this from this interest targeting section. Ok, um, spent, you know, you spend, like, 90% of the time in interest targeting and then the other 10% years your ad and allow that. That's fine. Okay, Because this is what's gonna make a difference in your in your success or failure. Okay, off the campaign, because I've seen. Like I said, I've seen a lot of people, um, you know, target the wrong interests on. Ultimately, that led to the failure of the campaign. Something else that's quite important is make sure you're targeting the right placement. Okay, so if you are running a specific type of ad, let states a SAS tool like a ah service. Um, look, online service that you sell to, people have to log onto a website or whatever. Right? Um, or it's Ah, it's a It's an app or like a service for your mobile phone. Okay. It doesn't make sense for you to want to desktop, does it? Because most of your users are gonna be mobile users, okay? Or in fact, 100 interviews is going to be about users. So just better in mind. Like who is your user base? Right. If they are going to use a web ap, you might wanna consider a desktop just targeting desktop only if they're going to use a mobile app or service. Then you want to just target my bar users. Okay, that's very important. That you want to say is the creative. Okay? So spend a lot of time on the creative as well. You will have good pictures, clear pictures, crisp images. Um, don't use any fuzzy. Um, don't use white, you know, in your in your images, because the facebook newsfeed is white. Okay, so you want something you want to in that pops? Okay, so these bright colors do really well yellows, blues? Um, no, like a dark blue, like a baseball blue. But maybe look up. Attack or turquoise blue? Something that just grabs their attention. Okay. On dwhite don't use white backgrounds. That's just gonna be a conversion. Kill. You want something that's gonna pope? Okay, um, other things faces looking straight at the user on Facebook. Do are also pet if you're doing anything the pets industry or dogs or anything, have them look straight at the user eye. Contact is big. It's huge on Facebook on instagram, so make sure you factor in okay. This ad has done really well because we have three models looking straight at the user. Okay on. But you can see it across different devices. This the marketplace, this incident stories looks great. Yeah. See, it looks really, really good. Um, Onda, uh, was this one marketplace, right? What we're doing to Okay, so just remember, these older my ball placement that we're using, we're not sending any traffic to best offer this. Okay, so, um, make sure you're using the right creative, okay? And also, the last thing I wanna say before I wrap up this video is if you're using, if you have, like, a physical product, something that needs to pick top handle that kind of stuff, think about video. Okay, um, image is not gonna do it. Justice If you have to pick it up, you have to press buttons. It's handheld. Anything that then you think about a video because, um, that's gonna sell the teachers and the benefits more than an image ever will. Okay, so these are my top tips for building really successful campaigns. It's all about the objective. It's all about the interest targeting. And it's all about the creative. Okay, on, Just remember, the right offer to write audience at the right price will equal success. OK, so thanks for watching, and I'll see you again. 14. 5 SALES FUNNELS WITH FACEBOOK ADS PT1 : in this video, I'm gonna show you how to build sales funnels on one Facebook ads to them. OK, so but this example, I'm going to be using a live click funnels account. Okay, because McDonnell's is, in my opinion, the best landing page editor. So it's super easy to build a product funnel Andi drive traffic to Okay, so it's out of your clip funnels account, and you can do this on on bounce all the pages. Whatever is, I'm gonna show you inside off finals. OK, So you want to go on, add new, All right and honor to use the the classic funnel build. Okay, so, um, it gives you an option right in the final builder wizard. So the 1st 1 is doing collecting emails to insulate par little join host a weapon. Okay, so in this one, um, we're gonna use we're gonna create a product one. Okay, Yes, I choose that. And then, um, the next option is you can create sales funnel apart launch or memberships like so we're gonna do a sales funnel, and then we're just gonna call it product. Say it was far okay. And in this building on the funnel. Okay, so now I think off. Go to many funnels in here. Just give me a second money to go into another count. Um, yeah. It's gonna pull this video log into another account. Okay, So I'm looking into a new kid panels account. This is another live account the previous account has logged into actually maxed out the 20 funnels they could build for that plan. Okay, so I'm in another account, and I've gone through exactly the same process. Okay, so when you get to the end, you can actually pick some templates. Okay? On good funnels makes it super easy for you. You don't need to build it from scratch. Um, you can actually used their templates again. I highly recommend that because it's going to save you a lot of time. OK, so we're gonna do is a search for products. See if that's in there as a template, uh, to I, um Salit Hump sales page. Okay, Andi, us. Some options here. So if you wanted to build an opt in page or Webinar page membership site, whatever is you could do that, but for this example, or to use an e commerce port page. Okay, on. There's some options here. You've got different templates. You can preview them. So let's see what this one looks like. Um, this one looks nice. Okay, so by this one, um, super easy to build. And then all you would do is if you were to use this final, you just you just literally just take out their logo. Um, on your video on. Just update your copy. Okay? And you can use the rest of this. Okay, Now, somebody is all going to be paid, so just be careful. OK? So I know from all of these are free, but have a look, Andi. Let's see this one, too. This might be a apart from that, we could use Andi, um, to see if there's something else. It's a bit more relevant for us. So this one, Another video sales page. Okay, so this is like a physical product on e commerce. Let's go for this one. Um, so the template. Okay, so, no, it's gonna is gonna give us this temple. Okay, so, um, we want to do is click on Edit page on Like I said, keep it simple, right? You know, if the offer is the same as yours. Just keep it simple. Change your logo. Here, change your email address. Okay, Change a copy or just leave it as it is, right? I mean, it is no problem. Change your product images. Um, obviously. And your bio here, this is This is obviously it's just some random person, but your image, your change. Your, um, bio Here. Okay. And that's it. This is basically a part of formal. Okay. Very simple. That's the opt in page. Um, you can change this. What we see, because this is, like on upset or down cell, but you can change it and use as a product funnel, and you can take this out as well. You could put timers on here, So if you want to add a timer, just go to add elements on due to the time on your somewhere a countdown timer. Okay. So you can add a time of hell if you ah, wanted to. Okay, so let's say, for example, we wanted to you out of the agency. We could include a countdown timer. You can also include an exit pop up. Okay. So if they are about to leave or have got exit intent. You can actually add a problem. Okay? Andi is here, and it's actually inside off puppets. Next settings pop up. Okay, So show pop up. This is what's gonna look like because there's nothing built, but you can actually edit the settings on. Did you know, add some rows and columns. You cannot images in here you can text. Um, it's super Super easy can just follow the the actual, um, wizard. So click on you wanna add element on? You wanna add an image? So it's decided image in here. Let us add a on a okay. And then add a new element with a add image. Okay. And then inside of this image, you can literally upload whatever you want, OK? So you can get a demo image. You can upload your own image here. Good images. And then you can just hold issues this year over one. Because I sort of loaded on my my library, and then you want to add another, Uh oh. Another new rodeo. Okay. And in this time, when at one column. Okay, has it saved savory, and then you won't add some text. Okay, so you can add a headline so something like, Wait before you go something that Okay, So we were captured their attention before they leave, okay? And then you can just build us out, even even more, K. So add another road. We're gonna have one column and you can have more columns. It's entirely up to you. Right. Um, we're gonna add a new element. You can add bullet points. We're gonna answer him text. Okay, so, uh, she's a parent for this one. Okay, sign up. Ah, Sign up today and get on additional 50% off. Okay? And then that's it. That's basically it. Okay, so you just add some text fields. Um, you could do that. So you want to get their opt in like the email address before they get a 50% off? Andi, you can do that with a ah field. Okay, so it's one of these, Um mm. Who? This one here. I just find it input. Oh, tickle not. No, not one. We don't want that. Um, I mean to like this. I had a new wrote on. I'm gonna add input. Okay. And to email address here to get the 50% off, Okay? And then once it signed up, you can build a list, and you can give them a discount code. After the it's not over, you consent in an email, you can do whatever you want, OK? And if you want to edit the settings um, going to edit settings, Andi, you can trigger on exit or even does show on exit. Or you can show when to use. It tries to exit. Okay, that's my favorite one. So try and get the attention before they leave. Okay, Um, so that's basically how you create, and you can see it here. If you just want to show the pop up, you can see what it's gonna look like. Okay, so that's basically it for the landing page on to keep it simple, right? Like my top tips for, you know, conversion. Ultimate ization funnels. That kind of stuff is just keep a simple right. Don't have too much, um, text and scrolling on here. You know, the long, long, long form cells. Pages do work, but it's an art, right? That copy writing is an art. So don't just have long pages for the sake of it. Have a clear. Headline. Make sure the offer is very clear. Um, issues great product images. Okay. Make sure the court actions big. Andi, it's You can see it. Okay, so I would like to change this to orange. Okay, I choose orange for my court action buttons because that's why Amazon uses Andi. It's actually scientifically proven to include increased conversion rates. Okay, so you rest of Brandon could be the colors of your product. Well, brand, but try and get the court action button. Um, orange or green? In fact, green works really well. Okay, so this is fine. This is probably or editing on my logo. I did this to add my name address. I'll probably get this and put the, um, the time uphill. And then this is fine. I'll just change this text to improve on and maybe even use bullet points and make it relevant for my part. Time to change this image, drink with my products. And then I had my details here, or whoever I'm running this ad for. Okay. So save that and then you can preview. Okay, So his a preview off the page looks like now the most important thing you want to go on here is make sure that you have to face full pixel installed. Okay, so there's the public page. Looks very nice on you. Want to check in the picture pages installed with a pixel helper. You can download that from the crime. Um, marketplace again. You can see the picture is not installed here. I said go back to, um, the editor, go into tracking code and then on your Facebook had a code inside of this. Okay, so, um, you can go into let me show you quickly go into pixels. Okay? Andi, you wanna get a pixel code? Okay, so cook on the pixel, I look on, set up, okay? And then you wanna manually installed code yourself. Okay. This is the code. The one on the landing page. All right. Should copy that. Paste it here. Okay. And then I want to say that, and then if we refresh this page, the pixel should now be on here. Okay, So hey, go. You can now see that this is actually updated with Ah, 6399 pixel code. Um, so you know, you want to put that on there? Okay? I'm just gonna take it out because this is like page. So it's already says live account. But you can see is the correct pixel code to make sure the pixel codes match this 1 69 9 That's exactly what we want. Okay, so I'm gonna take this out because this is a live accounts on a message. But this is where you put your code. Okay, Um, so there you're done, Onda. Um, that's basically how you built, uh, the funnel, Andi. The cells page for a product. Or like an e commerce landing page on on the next video, we'll show you how you can Dr Ads on how you can optimize your final to make sure that you get the best possible chance off success. Okay, so that's watching. 15. 5 SALES FUNNELS WITH FACEBOOK ADS PT2 : in this video, I'm gonna talk about how you can drive traffic on. Make sure that you monitor on correctly track purchase conversions inside of the funnel that we built in the last video. Okay, so you could see that this is this has a squeeze Bages sales page. Order, form, order, Confirmation. And I thank you, Page. Okay. So you can place the picture on your confirmation page or the thank you page. It's no problem. So let's go on to the thank you page, and I show you how to do that. Okay, so, um, I was asking us for a thank you page. Uh, looks like it. All right, so that's make sure to sales. Thank you. Page. Okay. On dumb. Or you can build one from scratch, but they said it doesn't really matter. OK, just make sure that it's congruent with natural offer. Um, So we're gonna use Where is it? Um, search for Thank you. Who is anything in here? Thank you. Pages doesn't want there is. So there's this one. Let me just see this one. Okay. Doesn't exist. Um, just try to find a thank you page eso Once I do, let's see if it is this. This is a one time offer, So Okay. Um, is there anything on here? We could do it a blank. So thank you, Page. Okay, so let's just use this set a template, and then I'll show you how to edit this. Okay, so we're gonna add it up first. It's got all this, okay. And ah, thank you. Your order is in the, uh, if you have any questions feel flee to call. All right. So I've just credit quick. Thank you. Place, order. You can obviously make a lot better. You can be logos and text on and all that. And that's just the same as on adding an element. Okay, she got an image. Just Ah, you put it down here. Or in fact, that's this ad a row first and at a new section, and then we'll at a road here. And then I had a new element. OK, so I'm just doing is quickly to kind of keep the video short. Okay, let's use this one. All right. So, um, we don't need this. Okay? So this is how you build a Ah, thank you. Paid you getting out. It doesn't need to be too weird, too amazing. Just let them know that the the order is actually processed. If you have any questions, then call a number or an email. Anemona, make an email. A mailbox. Customer support mailbox. Okay, you comport. If you have any questions, you're free to call us. Well, you know this on. That's fine. Okay, so now we don't do is if you are. If you're monitoring, um, purchases, then you want to make sure that the purchase code is installed. Okay, So inside of your pixels, go to set up my nephew stole the code yourself, OK? And then click on continue. Because we've done this bit and then here you want to grab this code? OK, which is the purchase event on? It looks like this. It is very simple. Grab that. And then you just want to put it on the settings tracking code and then paste it here. Okay, So what that means is when your customer lines on this page, right, they're going to see a pixel. Okay, so if you go into preview, um should see it load Mina load because it is so goes who like the entire funnel, and he's ahead of code. But just make sure it's ah, it's here, inside of settings tracking code. Okay, Onda, um, you can use any event that you want, right? So if you want to track leads, just had a lead code. It's exactly same dough differences. Um, that name changes. So this relief purchase if you wanted to complete registration, that's there to copy that. Um, And if you check out all that so you could manage, install this code yourself, okay? And that's basically how you do it for this. I didn't just save it. All right, so that's basically how you ah, complete Andi, build your first landing page. Okay, I'm gonna go back into this squeeze page. Okay. Which is the opt in page going at it. Andi, it's going to preview. OK, so now let's go back into facebook, and I'll show you how you can optimize this on one campaign towards Okay, so we go to ads manager. Okay. This is a test account. I'm just gonna remove this, okay, and go and create. Now, this is gonna be a conversion campaigning because we're running. I, uh, product. We're running a part of page. So make sure you said that the conversions campaign. Okay, so this is a product for old page, and it's a conversions campaign against I like to put the product. You could put the name of the product and then the objective type, OK, and then we'll call it product. We just called it a ceiling post one. Okay, say that draft. Andi, go over to the ads tab we're gonna obviously created at first. And I'm doing this fast because obviously, I've done this many, many times. So just like the right page for Facebook and Instagram Andi, I'm gonna use an existing post. See if there's one available on this page, But you can always secret you want as well. Or you can use an existing one that you might have on your, uh, Facebook page because someone use this. Okay, I know we could add a button. Um, so we're gonna send him to this page, Okay? On that, you're gonna do it from hell. So go back into closes down. Want to take this? This is the oral. Okay, we could click on that. You take it to Euro. Andi, Want copy this page Okay. This you are all I'm still gonna send him here on and off the post. Okay. Um said no. You wanna make sure that Ah, you know. Ah, the Urals working. Just make sure you test. It's OK. You can do is you can actually change the court action bottom. Okay, so I don't use Guettel for learn more. See menu shop now shop now because it's only Commerce court actions only shot. Now this and you can see a hill theatrical trashing Putin to change. I think it it they posts to refresh the page much refresh. So just wait for that to load. Should have updated the court action, Martin. Okay, for some reason, it's not dating the court action bottom. But this is where you would update it. There's a state school playing up. Um, and then they would obviously go to this page. Okay? She ignored the post. I'm just using this as an example. You would use an image that's relevant to you so you can click you and create a new ad if you wanted to. OK, asi. We've always done said the image. Make sure the copies in there the u. R l the headline, The court Action, Water. And you can also use a video or slide show. Okay, but I'm still do it with this. Okay? So close up. And then now you wanna go over to the ad sets on. You wanna edit the targeting? Okay, so we wanna we want to change. We want toe, basically optimize the top end of the funnel first. Because if you're running a new campaign, Andi, you've got no sales data for that product page or you Commerce sales funnel. You want Teoh, You want to basically start a top in the final? Okay, so for this, we might want to do ah view content. Okay, so this is basically optimizing for anybody that land on the on this part of page. Okay, um, this part is part of page, Okay, so that's what we might want to optimize for first. All right, when you have 50 conversion hits, but a then you can move on to the next point of the funnel. Okay? So the next one might be I want to call it. Okay, So try and get more data inside of Advocaat's, okay? And then what? You can do is optimize it further down the funnel, and you can do maybe initiate check out. Okay, So that initiate check out, or you can go straight to patches. Okay, so, you know, straight to patches. Now, um, as your account gets more seasoned, your pixel sends more conversion data back. You spend more money, you've got more revenue. Facebook will have more data and will be able to optimize better. Okay, so at the at the beginning, you might not have as much conversion data or, you know, engagement date as you want, but just hold on on. Just give it some time ago. Let your your Facebook account, you pixel. Just get letter, get seasoned. Okay. And then the rest of this is exactly the same. So you just said it up as you normally would. You can set up the custom audience, your target customer audience. Your age is your demographics. The detail targeting is obviously very key. And I've created a video on that in the audience inside section said, Look at that. You could change placements, which I always recommend on. You can do the optimization delivery, so we talk about bit strategies on a previous video you've got to you once a manual bid caps. Okay, so that's the main. Add it self. The next thing I want to show you is, um, how to build a custom audience for re marketing. Okay, so you're going to audiences, Okay, Andi, let's say you want to target people who have, um, added the car, but no purchase. Okay? I'll be quite a useful. Um, we talked in accordance. Okay, So where do is go to create audience custom audiences. And you come to this wizard, go to website traffic. Okay, so we said we're gonna do, um, people who added to caught I will just use 30 days, but you can set this 202 days ago on and exclude anybody who did not purchase. Okay, so this is anybody who headed the card but did not purchase, Okay? Ongoing changes. 280 days because his life counts on my bitch. I'll be using this. Ah, orders later. So emotional connection press the wrong key, but anyway, call it eso. It's basically add to cart. No purchase, and it's 180 days. Okay, so that's why I'm gonna call my audience and then you won't create audience, and then we'll take some time for it to build populates. Okay, but we can actually use this audience for a custom re marketing campaign. Okay, let me show you how so Go back into your ads, manager. Okay. On dumb this. I'm gonna create a new campaign. We call it conversions Campaign as well. But this is gonna be, uh, manual. Could you tell obtain conversions. Okay, so this is gonna be manual elevate this later, and this is gonna be linked Post one. Okay, so we're gonna say that to draft Well, not to update. Let's go fix the at first. So same as before. So that the page? Well, Facebook said the page for instagram. Vigilantes on instagram were correct. New ad for this. Okay, So selected image from the stock images. Okay, but you can upload yours here. Okay, um, or used to stock images. Okay. Or you can pull them off instagram directly if you're accounts are linked, and then we're gonna, um, run the traffic back to this page. So let's just grab this euro. We're gonna send him back to this, okay? And then obviously make sure the picture is relevant to offer comes, use this example and then I want to add something like, Did you Did you forget to order? Yeah. Grab the ah, free grab so upwards when I grab your, um, bottles. Now, whatever the product name is. Okay, call it out in the actual copy on save on additional 10 percent. Okay. And then use code 10 off at the check out. That's it. Okay. And then I like to call out a call out the call to action. So tap shop now to get started. Okay, So did you forget to order? Grab your bottles now and save an additional 10%. Use code 10% off. Check out. That's it. Tap shop now to get started. Okay, so we're gonna send him back to squeeze page. They're built. The headline is 10% off today only. Or something like that. Okay, on. Then we're gonna change the quarter action to shop now, because this is e commerce. We want to be a bit more aggressive, and then in here I'll just pull off, and soon. That's it. So just add some urgency. Make sure that they know what the offer is. Make sure you calling out the product? This is a manual manual retargeting ad. So you got to call out the products again, and you could do this for as many parts as you want. Okay? On dumb, Because that's That's the I don't You could spit test this as well. But going to the ad sets on, we're gonna use the custom audience that we built. Okay, so for this, I want you all to myself. Purchases. Okay, so in here, you will use purchases, because this is retargeting campaign. You're not warming up the top end of the finals, you know, will make up the two car events when it's on that. You actually warming up the purchase picks or because you want to optimize for purchases At this point, I just wanted to buy. Okay. And in here, where says custom audiences you can either sort by custom orders is that we can type in here. OK, so you go ad on this will bring up the audience that I just created. Okay, so this is advocaat. No purchases. Okay on, then what? I'm running retargeting campaigns. I had to keep all this open. Okay, so I'm not gonna I'm not gonna filter by ages or gender. I'm not gonna use detail targeting. And I'm gonna use the automatic placement. Okay, because, um, I just want Facebook to optimize for sales. Now, I don't need to do anything else on. Just remember that this is a warm audience. Okay, so these are people who have engaged with you in the past. Okay, divider. See that ad? They've been onto your landing page in this case, they call Button that haven't purchased okay for last 180 days. So I know that they have seen my brand, my product, my service on. It's just a case of getting them back in. Okay. And that's why we use incentive on the ad itself from the 10% off for 20% off, because we were on that sale. Okay, on that, something that I recommend, especially with conversion ads on like you commerce don't offer the discount up front. Okay? You gotta let them work for the discount. Okay, So do it. Offered a discount on on exit pop up on your page or your landing page. The website. Do it with the retargeting. Don't just give away your discounts. on a cold campaign like when they haven't seen you. Okay, Because you're gonna devalue a brunch. Okay? And people are gonna click on it if you don't targeting correctly. If the product or brand service looks great, your position and it really well, they're gonna click on your ad, right? They're gonna end up with a landing page. So that means they're gonna be inside of one of your custom audiences on. At that point, you can retarget them okay and get them. Get them to completely order if they haven't in the first time. So that's basically it from this You do video Siris on how to build cells, funnels and drive traffic with Facebook ads. OK, um, that's watching. I'll see you in the next video. 16. 6 ADVANCED CONVERSION ADS : in this video. I'm gonna discuss Advanced conversion Adds. Okay, So what can you do to improve the conversion objective in your sales funnel? You know, one of the strategies and tips that help you get the best from them. OK, so there's a few things you can do on. I'm gonna show you how to do that now. Okay. So the conversion objective would be for you if you wanted to sell products on. Are you call my store or look, any website? Um, if you're doing, like, on often or lead because you want a physical conversion. Okay. You want something you want, uh, like an action. You want your audience to take some type of physical action. Okay, so there's a few days you can do to improve, um, the final. I'm assured that now. OK, so I'm going to use a live example of a conversion, and I'm testing andi show you the kind of things that you can do. Okay, so let's assume that this is a brand new account on. You've never, um, ran any conversion ads on this case. You basically have a bunch of events, so you can see the events here you get home, you could see a bunch of different events view content. Search to cart. Initiate check out payment info on purchase. Okay, so the goal is purchases, right? We want we want to do we want to create We won't generate purchases because this is an e commerce store on ultimately, its sales that drives the business. OK, so we want to focus on purchases, but it's a new account. Would I have any data? So what can you do to improve that gait? The first thing you can do is optimized for the top end of the funnel. Okay, so this includes using events like view content, and if you have it, you always have it. But sometimes you might see page views. Okay, So that basically means that the top of the top end of the funnel is what's optimized. Okay. So, dick, about what's gonna happen when you click on view content. Okay. So when a user on Facebook or is to come see this at, they're gonna click on it, and then they go to the product page on the e commerce store. Okay, That's going to generate an event OK on the event in this instance is view content, and that's what you're gonna get a load off, Okay? The types of variants that you want to see more off, then the others are gonna be view content. Um, after carts, you know, initiate checkouts and then purchases. Okay, you're gonna see less purchases, because the more traffic you drive to a product page or landing page for a conversion ad, you're gonna get obviously hundreds and thousands off view contents. Frantic people click on the add are gonna see the landing page right when you run the ad for some time. But a small percentage of those people who land on your page well, then go through each step to your funnel, um, before checking out right before a generating a purchase event pixel. Okay, so what you can do to start with is optimized by view content. Okay, So what you're telling Facebook is you want to optimize delivery for your ads to get the most of these conversions at the lowest cost. Okay, so what you're doing is you're telling Facebook to optimize for people who are gonna view the landing pages. Okay? Onda baseball needs about 50 events per day to optimize, so that could be view contents. Add two carts, initiate checkouts. Um, payment info, um, leads. You know, sign ups. Whatever it is, whatever the event you're using before it can optimize. Okay, before has it has enough information for the account to then optimize okay for the algorithm to optimize. So that's a great way to start off and get a warm account running up a running. Okay. Click. Select the view content. Something else you can use eyes. An interest that I like to use a lot to improve your conversion ads is engaged shoppers okay, in the targeting. So let me just bring this up. It's engage shoppers here. Okay, So this is a behavior, and it's actually my favorites, because these are people that buy from you. But if you look at what the tip on the right inside it says people who have clicked on the court action, butter and shop. Now, in the past week. Okay. In that last pass weeks, the whole of Facebook 367 million people have collect the shop now button in a facebook page. Okay, so when you look inside any facebook page, it could be your page. It could be the brands that you follow. The products or services that you follow. You'll see a shop now, Button. Okay, whenever has clicked. Facebook tracks that. Okay. And this is people who are potential active buyers. Okay, so whenever you're testing anything, try overlapping it with engage shoppers because you want to see some really excellent results. Okay, Uh, God's might be a bit more expensive because you're adding on extra layer. But if you're getting more sales as a result, then you know it should be fine. Other things you can do for advanced conversion, at ease, try and buy our audiences. Okay. So if I go to, um, your ads manager, if you go to assets and audiences, you can actually build ordinances. As you know, on there's a video on this. Have a look. If you if you don't, you're not familiar with building cornices. Okay, But one of things you can do is you create custom audience based off bias. Okay, so you see this here raises customer file. Um, you can actually add customers, um, from your e commerce site or service or whatever is Okay, So if you have a list of, let's say, 10,000 customers. You can export those orders, those customers, and you can upload them inside on Facebook. Okay, that's powerful for a lot of reasons. The 1st 1 is it's a warm audience, right? These people are familiar with your brand, your product, because they're both from you, right? So you have a new audience of, let's say, 10,000 people who are more than happy to buy from you, right? Because the best time to sell to anybody is when they've just bought from you. Okay, that's the easiest point. So take that audience and upload it into Facebook. Has a custom audience, OK? And I go through this in another video. If you're not sure, have a look at that video. Okay, um so you can use as a warm audience on and this is great for two reasons. The first is you can run retargeting ads to that so you could want a dynamic product ads if it in e commerce catalog sales. Andi so that I could be targeting at um And the second thing you can do is you can build lookalike audiences off that and look alike audiences are extremely powerful because you're telling Facebook to use the source data in our example is 10,000 people who bought from us . We're saying this is the source data. Go out there and find more people like this. Okay, so you have the option to build really powerful lookalike audiences and remember, look like audiences are very scalable, right? You can build up to 10% her audience, and then you could multiply the audience by so many different variations. So it's extremely scalable. Okay? And you're giving yourself the best possible chance for conversions because you're telling Facebook to find more people based off your sample data on that's off. Customers who have been to your site, your store, your service and they bought from you. Okay, Um, so that's Ah, great tip that Onda. Um, let's head back over to the ad manager. There's always 1000 important. I wanted to discuss the custom audiences. Um, Andaman. Obvious thing, obviously, is used. The Campion the right campaign. If you want to create a conversion, make sure it is conversions. Right. Make sure you don't try to get conversions off a traffic or a post engagement ad. Okay? not say you can't do that, but make sure you're giving yourself the best possible chance by selecting the right conversion type or objective. Okay, Um, on duh. That's possibly it s o way want to focus on is, if you are starting from a brand new account, optimize for page views or view content. Okay, that's gonna give you the best possible chance off building up your count giving Facebook that data it needs to you optimize on. Then once you start seeing at two cots, you know, So once you start seeing after carts inside of your we should get this approaching. Yeah, once you start seeing after carts. Yeah, on a website. Initiate check out. You can see that people are going through each step your phone. Okay, so they click the add, they've gone to the divided card. They've got initiate check out, and then you can start optimizing by the next step. Okay, so after you up to my school view content and you have enough Advocaat's data start optimizing the ad for add to cart. Okay, So, to go back into the ad instead off, um, all this would be targeting outside something work that's try this one. Eso instead off, is it okay, Diesel retargeting its Try this one. My work. Okay, So instead of optimizing from the top of the funnel, which is the view content, right, you would then move on to part two cots. Okay, Start amazing for after carts. Okay, After you see penny of data in at cards, start optimizing for the initiate checkouts. Right, Move further down and tell Facebook to optimize for the next stage of your funnel. Okay, then, Once you have enough data, you started to see purchase conversions regularly in your in your campaigns, You know, just to stick to your purchases. Okay, That's all you will do. Okay, So once the account is seasoned, you know, pixels fired a lot of conversion hits. I mean, this account has, like, over 4000 purchases. Okay, so we have a lot of purchase data in here. It spent 100 thousands dollars, so we know that this account is very seasoned on. At that point, I was just optimized or purchases, okay? But I just thought, you know, I I worked through the final, okay? I started with view content. Then I moved on to two cards. Okay, then I move. Ultimately check out. You can also use payment info, As you can see here, um, to wish. This is not something that I've never used because I don't think we have a wish list. Um, app on this store, but certainly untested at payment info. It's not something that I've used I typically use. Initiate check out. OK, on, then. Purchase. Right. Just remember that Facebook needs at least 50 events today. Event fires each day, so, you know, start at the top of the final work. Away. Down, let up. Let Facebook optimize the rest of it. So that's basically from this video. I'll see you on the next one. 17. 7 HOW TO SCALE YOUR FACEBOOK ADS : in this video, I'm gonna show you how to scale your Facebook ads. OK, So whenever you see an antler student, well, it's generating leads, opt ins, event sign ups or, you know, it's Jared and conversions or purchases. Um, you might say to yourself, or, you know, how do I scale this? This act, right. Eso within Facebook itself, there are a few options to do this. Okay, so I'm just gonna select, um, a live campaign from one of my account inside of the Facebook ads manager on This is a conversion company. So we use a conversion campaign as the example on, We'll just go with this outside here, which is fine. Okay, so you can see that it's got eight purchases. The cost purchase is $43.65. Okay, so, um, let's hypothetically, this is actually very profitable for us. It's within our profitability range. Okay. The cost of this cost result of the c p a. The cost per acquisition, I might say to myself that I want, you know, increase this and scale it right because it's order converting. So I want to get the most of it and squeeze the most use Albert, right? So the most obviously you can do is increase the the ad spend okay on to do that. You just going to have the ad set and select your goods of daily budget and increased. Okay, that's all you need to do. Um, so this is the most straightforward way off doing a scaling off scaling and adds, Okay, now, there are some limitations to this, the first being that a, um, had said that scaled by budget. You know, over time it will be more expensive. Okay, so Facebook is gonna charge you more for these ads, OK, It's just better in mind when you are running these, um, that, You know, um, the cost of your ads and your profit margins. You know, we'll go down. Okay. Annual cost of your eyes will go. OK, so that's just the first into very mine. OK, the second thing you could do is, um, you can create a, uh, a duplicate of the out. Okay. It is quite interesting. OK, so what you can do is if your audience is like saying the millions, right? Like, say, one or two million. You're targeting a really broad audience, like dogs or something of that, you can actually duplicate the same. Add multiple times. Okay, on, do it that way. Now I know what you're thinking. You probably saying that, you know, Aren't you competing with yourself? Well, not really. I mean, Facebook is an auction anyway, right? So why not just throw up more of your winning ads and then let them compete with each other ? OK, if the audiences, like, say, one million, right, You've comfortably you can comfortably, you know, duplicate 5 to 10 adds. Okay, I would do something like if it's one million in the audience size, I would actually duplicate it five times. Okay. The same ad if it's converting, okay, because the Gordon sizes big enough, okay to cope eso that that is a new option that you can you can use. Okay, the next thing you can do is you could use a lookalike on its OK, so, uh, in another video, we talk about look like audiences and how you create them and I can build them, right? Well, if an audience is working, let's say it's a custom audience off news after sign ups. Let's say for example, right. We just built in audience of news at the sign ups. Um, the order size is like 100,000 people. Okay, on these are people who signed up to your website to your newsletter. Um, the only size 100,000 but it's converting my now you want to scale it because you're gonna hit ceiling. Okay, so what you can do is you can create, uh, a look like audience off that news that a subscribers list and then you have, like, a 1% audience right on. What that means is that you can actually, um, scale up off that source data off that you knew that Sign ups or subscribers. You're basically telling Facebook to go out there and finding more people like this? Okay, because But remember, Facebook has so much information about what's right. It knows the type of buyers. We are the type of clickers we are etcetera, etcetera. OK, so what we could do here is you're going to I mean, this is saved ad, but saved audience. And but inside of custom audiences, you can then select a lookalike audience. Okay? And you can build look like witnesses. Well, pretty much anything you want. Okay? You've got after cuts, right? V C, which is view content. No. Advocaat. Page visits is the manager, which is a chatbots, right? A collection. Eso They're viewed a collection or page or website or some page on your domain. Then you can build an audience for that. Did they add payment information today? Initiated. Check out. Okay, lifetime customer value. So, on a separate video, I showed you how to create that. Um on. Do you use Facebook's, you know, to inbuilt talk to build that customer lifetime value. Okay, you can also build events inside off Facebook, like purchase 180 days again. I will discuss this more in a different video, but you could see that the options are kind of limitless with we look like audiences. Okay, on just one of these is just 1% out. It's OK. 1% look like audiences. They look like orders can be created up to 10 times. Okay. So we could multiply this list, uh, by 10. Right? So that then you've scaled up again. Okay, You could keep just, multiply, multiply, multiply. And this is just a few of the event I mean, it's so much more You create inside off off the facebook on. I highly recommend you setting out, like, a morning or afternoon and just doing this in batches, okay? It's much easier to do this in batches. That is to kind of click, create, look like audience create the the audience. The custom one is that you were used to build a black audience. Um, you know, as and when you need it, right, instead of just doing it, spending a couple hours and just knocking out, like, 20 custom audiences and, like, 100 look like audiences. Okay, so they look like audience. And let's just say that this one will just use that, uh, date Onda. What we'll do is, however this to finish it's actually updating a life live audience. So that means cancel out for now, make sure hasn't updated my audience. Okay, So has its has done it there on. I'll change this. Obviously, when I finished this video, um, but inside of your custom audiences, you can select the lookalike audience. Okay? And like I said, you can and run this to pretty much any custom audience. You can build it off. Okay, so that is one way of doing, um, deal. Well, doing it is adding mawr interests. Okay, so let me just get rid this on. What you can do here is you confined mawr interests to target. Okay, so this is just targeted kind of horse rider magazines. We could target suggestions inside off Facebook. So the suggestions that Facebook gives us we could do that we can do, Um it just is hundreds and hundreds of thousands of suggestions that Facebook should give us. Okay, so this is a good idea. My personal favor is to go into the audience insights and do the research there. Andi, you'll find more interests. There is a video on that. So have a look at that video because it's very useful. Okay, so do it that way. Um, Andi, let me just on this to update the audience cape. So once this is done, don't okay. Our shoes another way off. Um, scaling off your ads. OK, so whatever you do these scaling options, just make sure you duplicate the original and then scaling. Okay? Don't ever edit the original ad. Okay? If it's converting up with often sign ups, leads. Whatever. Just leave the original and duplicate it. Okay? If you are running more interest, create a second ad and test those second set off interests. Okay, Um, so that's the best way to that. So they are You can do is you can spit test different platforms. Okay, So if an ad is converting on your facebook feed, try it. Try a duplicate the ad, and then run it to right column. Okay, Um, here. It's kind of great out because this is wanting to mobile only. But if you have desktop and running, you can test it with Dwight column. Okay. You can test it with you. Could spit test it with marketplace and you could spit tested with stories. Okay, Facebook story. So this is a ah, that Either kind of instagram stories. Powerful. Very similar. You can do same inside off Facebook. OK, then. One that I like to do the most is spread test Facebook with instagram. Okay, so if you've got a winning ad duplicated when it's just instagram only. Okay, so then you've got another iteration off a successful ad, but it's running on a different platform. Okay? So that that could possibly help you and run into feeds and stories as well. You could do the same for audience network. Another video. I'll show you the kind of things that I do with this network. That's very profitable. Just lastly you could do to say with messenger. Okay, so you can you can basically have one campaign with different ads. So one a few sets of ads were into Facebook. The next set one into instagram on the last run into messenger. So they could be running the same ads the same targeting the same local audiences. But you've got Mauritz rations off the same winning ad and is running across different platforms. Okay, on DA something else I want to talk about in terms of scaling is quite possibly one my favorite. Okay, so, um, I like to do something called manual bidding. Okay, So if I know an ad is converting and is converting really well, whether that's a low C p a or the rise, the return and span is high. Then I wanna on. I know that the audience is big enough as in, like, it's it's a 1,000,000 or more that I want to scale it quickly over to a manual bidding at okay. And basically what manual bidding at is, um it's basically setting up an ad on letting and telling Facebook that you're willing to pay a specific amount for your, uh, delivered. Okay, So for this example, because I'm using conversion. And I'm telling Facebook that I want to bid in the auction on I'm willing to pay x amount money for the conversion. Okay, if you're running this for engagements, you would do the same for engagements. If it was for link clicks, you do for link clicks and so on. Okay, but for this example, I'm gonna do it for conversions. So basically, I'm telling Facebook that I want to spend a ton of money very quickly, but I want it to be within a specific range. Okay, So within Facebook itself, within the ad set, you've got a, um, option here that you can set it for pretty much anything. This is by default conversions. Because I've said it. This is a conversion campaign. And so the best strategy is, um, dependent on your goals. OK, so you have two options. The first is the lowest cost. The second is target cost. Okay, So lowest cost is you get the most purchases for your budget. Okay, So the lowest cost is telling Facebook to just, you know, optimized the ad and just give me the lowest possible cost. Um, and that could be your spending $100 a day on the ad. Um, get me, um, conversions at $20 for example. Right. And then you set a big cap. Okay, so the big cap is basically the kind of boundary that you're setting. Um, weird baseball. Okay. So, typically, why would do with a manual bidding? Add is that I would set the ads to something like $500 a day up to $1000 per day per ad. Okay, now, and always thinking this like, outrageous, this is super high budget. We're not actually going to spend that, and we're not actually intending to spend that. Okay, um, the budget is there on the table on. And should Facebook meet your conditions, um, then it would you use that money and spend it. Okay. And that's why it's called manual bidding. Because we are setting a manual bit. So the big cap is basically, um what you're willing to spend per perches. Okay, now, just bear in mind. Right? The lower the bid Perbet cap. You know, the harder you're gonna have to your heart is gonna make it for Facebook to to deliver impressions. Okay? Because if you're selling a product that's like $100 on, you know, you said the big cap to $1 right? That's unrealistic. Facebook doesn't matter how advanced the Facebook algorithm. Mazel. You know how successful your ads are You somebody? It's gonna be very difficult. Difficult for you to convert ad at, um, you know, $1 Purcell. Okay, so just be realistic in that. Okay, on what you find is that if it's running out like $1 per cell or $1 purchase, you're not gonna get any traffic to the ads. OK, so what I say my golden rule is find out what your c p. A is. So if you're selling something for $50 and you're willing to spend up to $25 to acquire a sale, Dan, your C p. A. Is $25 right? And then what I do is I sometimes double it or triple the c p a. So if it's $25 are seven my big cap to either $50 or $75 K Now you do have to be careful here because, you know, if you set it too high, Facebook is gonna blow through your budget very quickly. Okay, but the reason I staff high and then work my way down is because I want Facebook to deliver impressions straight way and I want to win As many auctions are as possible. Okay, so typically, what I'll do is I'll just set the big cap to anywhere between kind of 70 to $80 on. Just see the traffic coming in. If it's it's too aggressive on getting traffic. That's not really converting. Or I'm not getting out the car tow link clicks or engagement or whatever it is that morning . Whatever it joining, then I will reduce the big capital, so I'll bring it down from 80 down to 70 60 50 and what you find is that you have a sweet spot. Okay, where it could be something like $50 but your actual you see your big cap is $50. You're basically telling Facebook that I'm willing to go up to $50 per cell, but Facebook is actually delivering. Uh, CPR is lower than $50. Okay, so that's I mean, that is available to on dis girl very quickly. Like because you have an audience that's like in the millions. You've kind of meld the ad. The entire funnel is working and you're getting conversions, leads or opt ins. Then you can scaled up very, very quickly. Okay? With manual bidding because you could set budgets of up to, like, 3000 day with a big cap on Facebook will only spend it once the the actual meets the big Catholic. So the the C p. A is met, okay? And what that means is that you're not always going to spend, like, say, if your daily budget was $500 you're not always going to spend $500. Some days, maybe 200. Some things might be 100 50 but effectively, we doing it. You wait. You're allowing Facebook. You're giving Facebook of freedom to go out there and find thes buys for you at a reasonable price. Okay, so that's a lost cause, and this is Certainly my favorite bit strategy. Okay, The next one you have is, um, target cost. Okay, So target cost is when you want to maintain your average Cosper purchase or c p A. As you raise the budget. Okay. So, typically, I don't really do this because I will have a budget or, say, $500 a day or $1000 a day if it's manual bidding. I'm not really gonna you know, I'm not gonna be, um, tweaking the daily budgets. I might even be tweaking the bid. The midcaps. Okay, So I will use the lowest cost whenever I can on then just a just a bit cap here. But if you wanted to increase the the daily budget on you want to test the average C p A. Than you would use target costs. Okay, but I highly recommend the lowest cost and start off small, right? Like, don't you know, just don't throw money at it, right? Like start off with, like, a $50 day or $100 day ad, and then start with a low bid cup, OK? And then as you get mawr experienced and you get more confident, you can then, Um, yeah. Move this big camp. Open down. Okay, so that's basically it from this video. Hopefully find it very useful. There are a few, um, different strategies here. Certainly, the manual bidding is my is my favorite, but I also, like, you know, duplicating winning ads. I just see what works for you. Right. Look, no, every account in Facebook is gonna be the same because we all target different people. We're running different products in different industries. Okay, so just like I always say, just keep testing. Um, so I'll see you on the next video. 18. 8 SPLIT TESTING FACEBOOK ADS : Hi. In this video, I'm gonna show you how you can spit test your Facebook ads. OK? The kinds of things you can do, and also kind of my best practices ago. So I'm inside the as managers, you can see, um, on We're running from life campaigns. Okay, So the thing here with spit testing is you will test different variations off everything. Okay, so I'm gonna start off with the actual campaign level K. So when you click on any campaign, you get an option. Now where you contest the budget optimization on the campaign. Okay, on this is good, because this allows you to manage the the daily budget. OK, so you could see this one set to $200 and you could manage this from the campaign level. Okay. What's good about this? Is that let's say, for example, you have one campaign with 20 and sets that you want test. Okay. If you were if you were to manage the daily spend inside off the assets, it will take you a long time. Okay? Because you have to go through each 20 assets, go through them one by one, and then obviously you multiply by the number of campaigns that you have and the number of accounts that you manage. OK, so it's very time intensive. Okay, So what Facebook has done is now launched a budget optimization, uh, feature. You can now manage it from the top level campaign. Okay. Eso that's definitely worth spit testing. Okay. So you can spit test the same campaigns, do it $10 a day inside of the ad set versus, um, 10 ads at $100 a day daily budget on the campaign, a book and see what comes out on top. Okay, so I'm sure the ads inside of hell there's only six out sets. But what actually happens is facebook will optimize the ad sets for you. Okay, So if there's one ad set that's performing better than another ad set, Facebook would actually you allocated more money from the campaign level on it will to some extent manage the ads for you. Okay, so it does free up a lot of your time. You can actually scale a lot quicker and spit test different variations inside off. The campaign's okay on it will save you a ton of time. Uh, something else you can do as well. There's a lot of things you can do, so it's gonna go through some of the best tools and strategies that I do. So cook inside off. Any ad set on you can always split. Test the placements. Okay, so one thing that I always suggest is spit test your placements when it comes to, you know, prospecting. So if I'm targeting cold ads or if I'm targeting custom audiences, you know, like not not warm ordinances, but something like a lookalike audience. Then I will typically wanted to move our first. Okay, so the first touch point I'm honored to see on mobile, Okay, because Facebook sends most traffic to mobile anyway. OK, so I will remove most of destiny. Okay, When it comes to retargeting, I leave it at automatic placements. So let Facebook optimize it. However we wanted Well, you have a warm audience. It's much easier to convert it across a lot of these platforms. Okay, instead of doing it with a cold winds because you don't know what the demographics gonna be like. You don't know what the image size is gonna be like necessarily on orders network. You know, on in stream videos. So there's a lot of factors involved, right? But it's much easier to convert with a war mornings when they've seen you. And if clicked, have interacted and then they convert off these platforms is much easier for you to do that . Okay, um, something else sounding a lot more off this year is testing Facebook vs Instagram. Okay, so most of you know, and I've covered this in previous videos A, um on instagram user is a slightly different demographic than a Facebook use. Okay, demographic. The demographics on Facebook are much more diverse, and you'll see a wide range of use. Okay, whereas Instagram is mostly 25 to 44 year old women, okay? And I think that's like 80% of the platform, so just better in mind when you're art spit testing. When I found with Instagram is, um, that the return on investment is much better than it is on based book. Okay, that's a positive. The negative is obviously you don't have as much scale with instagram as you do with Facebook. OK, so Facebook has, you know, potentially to two billion audience off double users. You know, Instagram I think it's close, like, you know, like, 700 million or something. So it's nice. Biggs, if you were to narrow down into, like, a sub niche in a specific country, you might have issues with scaling that. Okay, so just factor that in. But generally, if you do have the same audience, the same ad. Yeah. I wanna spit test between Facebook Onda instagram feed and stories as well. Okay, on you see some good results there as almost the the idea is converting. Um, other things you can do, obviously, are you just break down demographics so you can spit test men versus women. That's on obvious one. If your industry or service is broad. Um, you know, that demographic is 50 50 then certainly tested out. Okay, test Mel addresses a female. Okay. Also test different ages. OK, so your ages will determine the outcome of your ads. OK, so think about it. This way on older demographic, like a 35 plus demographic is more like to be settled down, is more likely to be married more likely to have kids, and so is therefore they are gonna have a bigger disposable income. Okay, versus a younger audience of, like, say, 18 to 24. So, um, yeah, just factor in into ads and you can always spit test these right on. You'll find that the older audiences, like $45.55 65 plus give you the best return on investment. But obviously they're not scalable as somebody like 25 plus 2 25 to 34 or 40 35 to 44. OK, that's a lot more scalable than, say, 65. Plus, um, but that's a separate test that you can do. OK, it is one that I recommend many times us. And then let's go to the ads. So now you can spit test? Ah, there's a lot of things you could do inside of ads. Okay, So what? My favorite is, um, you know, having multiple ads. OK, so this is image one. Copy. One time I do. You know, image one eso image to copy one another image so you can see that I've tested image one. Copy one until image to keep this image came out on top. So typically, what I like to do is test out three ads per ad set. Okay, so I'll have image one image to image three. Okay. And keep the copy the same. Um, with the with the dynamic creatives, you could test multiple headlines, multiple copies and multiple images. Okay, So have a look at that video on how I do that. But typically, you know, I will test at least three ads, General, keep the the actual headline the same. I'll just put test either, Um, the copy inside the ad or the image. Okay. There. There. The two things that make the most difference to your answer certainly test out different copies. Onda images okay, on Facebook's made it really, really easy for you to do that. Also test out different call to actions. Okay, so learn more is quite It's a river soft court action. So you can make a bit more aggressive with something like shop now, Seymour, get offer. That's a bit more aggressive. Andi, Um, you know, you're telling people that you took on get more, so get off your download or contact. I was book. Now apply Now, you're telling them exactly what you wanted to do. Okay? And there's nothing wrong with out. Sometimes you have to be a bit clear, a little clearer on the actual copy and tell people what they need to do. OK? And you will see that you're take the rates will go up. OK, so I definitely recommend to have a call out to your call to action. Okay. Um, so Yeah, that's, um, kind of the biggest things I will do on. Then let's go to the breakdowns. Okay, so we'll do, uh, a dress, his gender. Um, so you can see you know how much? Um, let me find one that's got more data. It's one. This isn't talked about much data. Get to lifetime. Get to lifetime view. Just a little bit more data in here. Okay? So because you can look at obviously, like I said, we're talking females. Will this be cancer? But test males, you can spit test or these age ranges. So this is running from 25 plus, but Facebook is obviously optimizing it for these thes age ranges. Okay, cause they have the most impressions. Um, on this age range has the most active carts. Okay. And then inside off breakdown, something else that I took out is a platform and devices, so you can spit test platforms on devices. OK, so if you are noticing, for example, that most of your purchases or obtains or leads are coming from android smartphone, then you can actually run all your ads to Android only. OK, you can do that for tablets or smartphones on. You can do that for Iris, you know, ipads iPhones as well. Okay, So what I found in the past is specific devices. For whatever reason, Andi, I'm not 100% sure. I've got some theories on that, but sometimes, like an IOS device will convert better than android device. Okay, on that could be because off after, you know, affluence see, it could, because off the website or landing page looks better on an iPhone than it does on android phone. I mean, there's a lot of factors involved, right? So but you can actually spit testes inside of Facebook on you can get your cost per acquisition is down just by targeting the right device. OK? On to do that, you would just go to the asset. Um, let's get this clear that breakdowns and cooking edit okay, and it's down here somewhere is OK. So all about the ice is you can target to all android als IOS devices. Okay, you can go a bit more granular inside off the targeting. So, um, you can do for us here. Onda, um you won't look for the behavior. Okay, so it's this one here, so baseball access mobile IOS apple devices. OK, on. Make sure you set the behavior, not the interest, because this, this is actually basic knows that these people are Ah, you know, users on this 337 million almost in a 38 million users here worldwide on Facebook that access it on on an apple IOS device. OK, so make sure you use the behavior for this, Not the interest, right? The interest. This means that somebody has liked something to do with Apple IOS. Okay? It's not necessarily that they have, um, an apple device. OK, so that this is a bit more misleading. Go with the behavior on this and you and similarly, you could do the same for android devices as well. So if you wanted to keep it a little more narrow than to find a behaviour for android, it's in there somewhere. Here. Facebook access for LG Android Devices. So since android ones on multiple devices by multiple manufacturers, unity go a bit more granular. Okay, so you target all Samsung devices? LG um, Motorola, Sony it sexual case. You can actually narrowed down to the manufacturer. Did you have? You know, apple something that you want to push out This will be very useful for you. Okay. Um, so yeah, that's basically it. Okay, Um, other things I would say in terms off spit testing spit as creative as well inside off the , uh yeah. It's so you can dio You could do multiple times off images. You could do videos. You contest the videos, will carousel also test collections. Said he's real created. Good. Um, I don't You have a collection here somewhere. Think, Just let me see if I could bring one up. Um, did one a carousel on Hill? Just try this campaign. My have a carousel in here or collection. Okay, so this is what collection at looks like. Okay. So you can see that they have the main image, and then you could have additional images below. Okay, So if you're selling like a on all of it, and then you want to sell accessories to the outfit like earrings, head gear, um, trousers, shoes. Anything to do with the main product than the collection ad is perfect for your case. It certainly test the collection in the fashion retail Nature's. This works really well. Okay, So yes, only tried that also, you know, the carousel images do really well, so I'm sure this spit test disperses the collection images. So these do you also, when you see this on your news feed, the user can actually flicked right to left. Okay, So what I tend to do is I will spit test our collection with a carousel, add an image out. Okay, So a single image ad I would just be been up. So this is a single image advocate. Bring this up. This, uh okay. Seems like Facebook is throwing up some errors dry. Selecting an answer, See if that makes a difference. Okay. It seems that is something wrong inside of Facebook today. Trying to the campaign. See if this works this time. Okay? It's Ah, carousel. Let's see if these are the same. It is all carousel. So, Miami that Facebook's throwing up some errors with the single image today. Seems like that's what's going on and received. This is a single image. Okay, so this is a single image out. Okay, Andi, this is actually a link post on. It does really Well, okay, because this entire post is clickable. Okay, so they're gonna click anywhere inside of here, and I like to take him to the destination page, So test this against a couple collection council, even a video. Okay, so you can actually replace this image with a video. Andi, have a call to action. Okay, so these are my top tips When it comes to split testing just to recap, spit test the creatives banners versus videos, test the cattle collection image odds Textile that against the video. Okay, you can use dynamic creatives to spit test. Um, the images headlines the copy on even the clip with 1/4 action. Okay. Um, other things you can do ah, is you can spit test against multiple devices, genders, even regions you can spit test. Say, if you're running ads in the U. S, you can spit test, um, Facebook with Ah, you know, users in, uh, Florida and Texas. Okay, so that's basically it from me. Asked me to later 19. 9 UNPUBLISHED FACEBOOK POSTS : in this video, I'm gonna show you how to create a unpublished post on Facebook. How you can publish it on how you can run a boost post to it. Okay, so, I mean, Simon pays post on, uh, the Facebook's ad manager option And to access it, you just click on his menu or tools, create and manage, and you see page post here. Okay, So I was going to use on a test page. I'm gonna create a post. Okay, So for this example, I'm gonna use the link post, but you can do carousel photo video or status is walking. So let's go with, um, I think post on we're gonna do, which is gonna send it to Google, because this is a test page on Rico in hell. And then so you would create the published on publish post, as you normally would. Okay. Eso You know, some of the euro. Uh, submit the copy. This is a tests. He's north. Okay? And you can add a call to action looking cake was gonna put downward. Then you have two options here. How'd you end Users post only uses posts for at Okay, So what? You can do is use it for an aunt or uses post foreign, and but it will also be published to the page they took. Okay, so we're gonna go with the first option. Only uses Post one advocate, which means that it's gonna be unpublished. Great post, and then you'll see it here. Okay, so just click on it on this is the Post, okay? There are some options here. Um, you can edit. You can delete turn off notifications, atom attachments, 10 times. Translations. It wanted to enter the post. You can do, but we're good. Okay, So and if you want to cook, if you want to publish it, you just click on this, go to actions, and then you can publish it here. Okay, So, um, go to your page on Facebook. So this is the page. Okay? Now, if I was to publish it, you'd see it inside all of your page. Okay? So go out to, um you're the page post. They've created ah highlighted here. Pick on actions. Onda. We can publisher ID. We can schedule it. Weaken. Delete it. We could do anything we want you want to do. Okay. So I'm gonna delete this because of what? You got one that can use. So I assure you this this is an ad paid Iran Onda. Uh, let's get on. It is actually for some print on demand stuff di studio. Basically, it's just another case of people inside the group who follow the group and who were targeting on Facebook would only see this ad. Okay, so I'm gonna actually publish this now. Okay. So even before that, let me just show you it's not actually on the page. Okay? So the ant does not exist on the page. I'm gonna click publish. Okay. And now it's no on published. Okay, is actually published, So you'll see on the page here. So let me just refresh the page on. You should see the ad is now a page post. Okay, so now this means that, uh, everybody that follows your page, anybody that views your page, but hasn't you've read your ad, will now see, um, the page post. Okay, so this is the, uh, the ad that around you can now see is published just now. Okay. If you want to want a boost post to this right, you can just click on the boost posts Option here inside of your page. So click on that is pretty much the same. Was targeting inside off. Adds manager. You do the same things, Okay? You select your target in your demographics. Um, you got some options here, so you can target, you know, different locations. Connections. Um, you know, you can expand your interests exactly same. Okay, Onda, uh, you obviously set your budget and targeting here. What's interesting? While boost post is, you can actually set it to one for a specific number of days. Okay, so it doesn't want indefinitely, like a normal ad would, unless you've obviously scheduled it. But generally, um, you can set it to one for a specific amount off time. Okay. Andahazi said pixel crap. Pixel slipped. Correct. Account on. This is new. Okay, so you can get updates inside off your messengers to send me updates, tips, four ads that are created and managed under this account. So you get Facebook to update you on a daily basis with how your Bruce Post is doing OK? So there's what a desktop newsfeed looks like. This is what the mobile newsfeed will look like. Andi Yeah, Looks very good. It's only this is a machinist once a lot bigger. This is actually a photo post. Okay, so, um, have used a lot of link post. But if you want to use a photo post, this is what it needs to look at. Look like so one of cancel this. So some kind of key things here this size is 1212 100 which looks really good on my ball. Andi, if you're using a photo post, there is no option to add a call to action. Okay, So you didn't see there's a court action button, which means that I need the links in here. Okay, That's basically it for me on this video. I'll soon the next one. 20. 10 HOW TO GET INSTAGRAM FOLLOWERS : Hi. In this video, I'm gonna talk to you about how to get instagram followers from your adds. Okay, so you put me know by now. All, um ah. Facebook and INSTAGRAM ads are run through Facebook because it owns both platforms. So first I want to do is click on, create uh, this I'm gonna select a traffic campaign. Okay. On so called it something relevant for this. I was gonna call it i d for lovers and the same here. I'm just gonna take this and put it here. Okay, But you would obviously name this to whatever is rather than for you say to draft Okay on gonna close this and then we go over to the ads tab. Okay, So at it. And then this time said the page that you want to run the ads too, for instagram as well. Okay, because this is gonna be instagram now. There is a caveat with this. For some reason, Facebook will not let us Ron Instagram ads without selecting the Facebook feed. Okay, so it was obviously delinked somehow, but that's fine. Okay, so I'm going to select a on existing ad. You would obviously create a new one. Okay, when this loads, um okay on, um, this is just an existing post I've created, but you can always create new. And on I go through that in more detail case. So you always see have a website, uh, the destination page. And you can also include, um, call to action buttons. OK, so that's the ad. And that's how it looks OK on da tua targeting. You wanna go over to the ad sets as you always do with targeting on your make sure that everything is filled in based on your interests are getting okay if it's in just targeting , make sure you take the white demographics on If you need a custom audience, you know that you crossed the morning from here. Okay, uh, the difference here now is me to edit the placement because we just want to run. Follow it. We just want to find followers on instagram. Okay. So, like I said, you have to have the Facebook feeds, which is this option checked, right? You couldnt take everything else. And that's what I'm gonna do because I want I want the focus to be just on instagram feed and stories uncheck honest network on messenger as well. Okay, if you want to uncheck this, uh, try again, It's not gonna work. Okay, so, um, let's try, you know, brought up in Arabs time. So that's good. Maybe they've changed since there are some I did this but before, but it did select the in Saddam traffic. Uh, campaign. You had to have Facebook feeds. Okay, but it seems like they have updated that now, so that's pretty good. Okay, So this is where you were targeting. This is where you select the ads. Okay, Now, just some kind of tips and pointers for Instagram followers. Onda, um you know some strategies? Sure. Why? This is not loading. Try again. Uh, okay, so it's got to mean Hashtags. Let's try this one kind of violating the instagram policy. So just be careful with hashtags content. You know, Facebook are quite strict on. Okay, so this is it. Here we go. Let's just use this for the example. Okay, So this is what's gonna look like on the instagram feed. Okay, So, of some top tips for you to get, um, it's gone followers and promote your profile if you're gonna use paid outs. First thing is used relevant hashtag. OK, so as you guys probably know, Facebook instagram is all about hashtags. Okay, so fine Hashtags that are very relatable to your industry or service your product, whatever it is. OK on duggar too broad, right? Like there are some hash tags on. Um, it's Graham, such as dogs. Cats. Right. The too big right there. There's gonna be, like, 300 million posts for each hashtag. Okay, so hashtag dogs hashtag cats is gonna be too broad. Okay, but try and find the most relevant, but ones that have not too much exposure. Okay, So you wanna look for something that's within the kind off 50,000 to, like 120,000 range. Okay. Because that means that your hashtag is gonna get seen by real people. Okay, on when is starting off? Ah, you wanna build up some of our traffic as well with the hashtag, even though we're targeting people with a pay dad. Okay, so that's very important. The second thing is you think about your pictures or your videos. Assam mentioned in a previous video, you know, use images were faces because they get you know, 38% more clicks. Okay, so think about that. The second thing I would say is always, always, always have a call to action. Okay. A call to action is going to get more engagement. Now. You don't have to sell anything. This is no about you selling something, OK? It could be a link to a blonde post. It could be, you know, have a look at are the link in the bio. It could be anything, right? We're not. We're not necessary selling something, OK? It could be, you know, just like our We'll follow us for more tips, more hints, more strategies, more recipes, whatever is your you're promoting. Okay. And whatever you're instagram profile is about okay on dumb. Just keep the content engaging. Okay? Like I said him in previous times as a question, You know, we asked a question. The human mind wants to answer it. Okay, so that's always a good idea. Some questions. Get some engagement going. Um, you know, on duh something a bit more advanced is, um, quizzes. Okay, so I'll go. I might go through that in a different in a different video. It is a lot more advanced, but in terms off, just what I want to do for Instagram paid ads just after these tips. Okay? And the last I would say is you make sure you're targeting is on point. OK, but this is a paid ads. You want to target the right people on incident on something, something to be aware off Instagram is like 80% female okay, in terms of user base. So just bear that in mind. Also, it's mostly millennials. Okay, so between 25 to 34 maybe up to 44 as well. Okay, years old. So just bear that in mind when you are running instagram. It's a fantastic platform for the right business is to the right age. Is that demographics? It's relatively untapped for paid ads. So you're gonna get a lot of cheap traffic. Um, yeah. Penny clicks, that kind of stuff, So use it. Make it another channel in your armory. Okay. Andi? Uh, yeah. Try. Try somebody. Strategies. Okay, So just to recap, um, if you want great engagement, find follows one. Use relevant hashtags to ah, think about your content in terms off images and videos. If you are using images, Try news faces. You know, face looking straight at the user has ah, massive effect on click through rates. Okay, Onda, um three use court actions for us. A question. It's always good for engagement on five. Think about your targeting. Okay, so stick to these tips and you're gonna be OK. So thanks for watching. And I'll see in the next video. 21. 11 LOCAL TARGETING IN FACEBOOK ADS : in this video, I'm gonna show you how you can get the very best from your baseball cards when trying to target local businesses. Okay, so if you're running locally, Jen for dentists, doctors, tax consultants within a very small geographic area, you're gonna want to pay attention to his video. Okay, because I'm a share some of my best tips and strategies. Okay, so it is actually alive. Account amusing. Andi, these are local ads. OK, so let me show you the kinds of tips and tricks that works really well with local ads. OK, so first, I will start inside the ad set itself on. Obviously this just Ah, you know, an example for the video. But it is a live example. That music. Okay, so, um, there's a few different things you can do with localised targeting. Okay, so this one's targeting a region in Thailand court Book it right. It's a tourist island. Okay, so that's the one of the first things you can do. What? He target the country. You can actually target a specific point in the country. Okay. So, like a state, if you're in the US or like a specific sub region within the country. Okay? You can also target cities. Okay, so the capital off Thailand is Bangkok, right? So I could just target a city. Okay, um on and Onda we can keep it That Okay, so Redd's remove. Okay, let's focus on Bangkok. Okay. So because this gives us a lot of options when you when you select a city. OK, so the first agency is that you can actually target a radius. And if you click here, you can actually select up to 50 miles off your chosen city. Okay, on lowers 10 miles. OK, so we're not first tips to test is certainly, you know, test this lighter, maybe every five miles and in spit test the ads. OK, so do one at 10 15 20 25 so on. Okay, Obviously, the change here is gonna be the audience size. Okay, So if we had let's say Ah, 10 million audience 10 mile audience is gonna be a lot smaller than a 50 mile indicate on. You can see that this in my example, it's gonna buy about 500,000 users on Facebook. Okay, so that tells you that it's worth, uh, testing. Um I'm spit. Testing against different radius is OK if you find that it's too small, your audience is too small. For example, if you're targeting a local dentist, then you know, try increasing your radius. Okay? That's the first thing. The next thing you're gonna want to do is, um, looking at targeting. Okay, now we've localized adds, um, Targeting doesn't always have to be as important as the offer, okay? Or the product or the service that you said it. So what I mean by that is there are instances where let's say you're running the generation ads for a dentist, okay? You don't necessarily have to have dentists interests in in this toxic. You could just one abroad. I'd, um that says, you know, maybe senior citizens get 20% off today. Okay, on you can just target something like 55 plus or, you know, 60 plus or whatever, right? Without actually having to run any detail targeting. Okay, because your offer is open to anybody locally in your area in the region that you're targeting Andi. Um, as long as they are a senior citizen or, you know, they meet the conditions off your offer, then it doesn't really matter about the detail targeting. Okay, Now, if obviously you're targeting, um, business owners because you have a attacks offer, or like on offer for business owners where you audit their business for free or something like that, Then obviously, your circumstance changes, right? Because you want to target people who are then business owners. Right? So you're doing look for, uh, the business owners. Um, where is it? Behavior? OK, so this one here. So you look for the small business owners behavior okay, on you can obviously spit test the owners business owners interest, But you're gonna find that the small business owners behaviors is actually gonna be the biggest one here. Because Facebook knows people who are self employed, okay, or owned businesses. So that's gonna be the biggest one. Andi. In terms of like targeting and what you know, what's the best times of interest to use? I'll discuss that in a different video for examples that this local targeting these are the kind of things that you need to be aware of. Okay? Like think about the offer, think about who it's applicable to. And then you kind of worked backwards, right? like you'll know who you need to target. Okay, So there's offer for this client. We're actually targeting people who on the island of Okay on. We're trying to bring them to a local bar restaurant. Okay, so that's why we using kind of broad interests, like drinking, nightlife, pub, etcetera, keeping it very broad, because, poke, it is a very small island, so we don't have the freedom to make the targeting. Um narrow. Okay, we have to use broad interests to get the traffic. Okay, so just bear that in mind when you're when you're doing this cape on another beauty off running local ads is that you can get away with, You know, the very broad types off interests. Okay, because you're not selling anything you don't typically selling or promoting anything specific, right? The broad interests will see you through. Okay. So, going back to the dentist example, you can you can run interest targeting for this. You know, let's say we're targeting 25 plus audiences. It's a free $10 x ray for your teeth offer. You can target people in the broad interest off dentistry. Right. So you can put something like, uh, you know, dentists, okay? Or dentists, or use a dentist interest, right? You can do, um, together these save this anyway, so it's a little right securities, and then so you can target dentist Andi. You know, white teeth is a good one. Um, so you know anything to do with the, you know, the dentistry kind of category on for this. When it comes to local ads, you can get away with just the suggestions that Facebook gives you. You don't necessarily have to do the audience insights targeting a zoo. Muchas. I recommend it. You know, I might go to tool before I start. Any campaign is three audience insights. And there is a video on this where I go into a lot of detail about how you can use the audience insights tool. Right. You can get away with the broader types of interest that Facebook is gonna give you here. Okay? Because anybody who is interested it in white teeth, which is typically more kind of cosmetic type off services there might be interested in the offer that you have for your local dentist or dentist offer. Okay, so that's something that you can bury mind Okay, Andi, Something else I like to use. If you're selling a product or a service to a local business, you find your competition. Okay, so, um, I want to use one I know exists. So, for example, if I was in the week, real estate, local targeting industry, and I wanted a campaign, you know, trying to find buyers or sellers in a specific city, then I could use, you know, services that I can use interest. Like, relax, Um, on. There's gonna be otherwise at Keller Williams Center 21. Real stay Cold War banker. Um, Secretary one again. You know, you can use services like truly our realtor. So your competitors work really well as well. Okay. And now this is only gonna be available in the biggest kind of nature. So real estate is a good one. Dentistry. You know, orthodontists. Um, quite car practices, always another good one. So allow the biggest industries that have, like, big competitors at national competitors, you will probably be able to find the interest inside off Facebook. OK, so that's something you can think about when you're building these ads. OK, so think off. You don't necessarily need um targeting, So I'm just gonna recap. You don't necessarily need targeting. It all depends on your offer and your demographic. You If you do need targeting, you can go abroad. Okay, These are my tips. Keep keep the, uh the audience is biggest possible, because remember, you're up. You can only target up to, um, 50 miles of any city. Okay, so your audience size is obviously gonna be your biggest challenge. Okay, on. So you focus on the biggest, broadest audience is okay. Don't go too narrow here on. The last thing I want to say about targeting is think about your competition if your industry is big enough, Okay? So think off your local regional competitors. Think of national competitors and see if the interests are exist inside off Facebook on Then used suggestions that Facebook gives you as well. Okay, Some They also want to discuss with local targeting. Is thea options off hiding locations in bulk. Okay, so if you click on this option here, where's his AB locations? In bulk. You can actually do this by countries, region states. DNA is designated market areas. Really sure what that is? Something about used it myself. So you take a Google if that's applicable to you, I don't think it is. I mean, most of times were only ever going to use cities on post codes away zip codes if in the U. S. Okay or addresses. But most of time, when I've done local targeting, it's only ever been with cities or a zip codes. Okay, so let's use the zip code one. Andi, this is how it works. OK, so you just put it's very easy. If somebody says if someone gives you or you have access to 50 zip codes in a particular area, let's say you've got 50 Dallas Texas ZIP codes and you're run local adds to the ZIP codes only because the offer is only applicable to these areas. Um, then you can actually pace the's in here or 50 of them. Okay, the only caveat is the zip code has to be on one line only K. OK, so if it's a six digit zip code like this, that's the 1st 1 The 2nd 1 has to go on on this one. Okay. And then there's that one. There's 1/4 1 and so on. Okay, so you must make sure that the, uh, zip codes are only on one line. Okay, The same is true for cities as well. So if you want to add cities or states any other options, just make sure it's on one line only. Okay. And what you'll see is that you'll see the lists off cities or passcodes. Hell. Okay, so let me show you what I mean. Okay, so let's use cities will do tire on its A will, Dio uh, you, which is just locations in Thailand. Just ignore these. I'm just showing you for the, um purposes all this. OK, so yeah, I got a spot. This one, I think, is one. Why? But there you go. You get the example. So if this waas uh, Bangkok or you know, but I o r ut uh, you would just put on one line. Okay, Onda, we just under one location and then there you can see. Okay, So it's added Pattaya okay into the location. So the only thing you to do what you were doing bulk locations Just make sure that the city names or the state names are spelt correctly. As you can see from this example of Wiesel's face Facebook with open era because it caught my activities on. Also, make sure that, um, the posters are correct. OK, so that's it in terms off the local toting and the tips are had in terms off the ad set that we show some tips in the ads that you can use. Okay. So something I works. We well is, um, calling out the name of the place in the ad copy. Okay. So whenever I run a local ad, let's say I'm running dentists A free dental check off in Dallas, Texas. I would do something like, Hey, Dallas peeps. Okay. Called him out. Right. Make him make them feel special, Okay? Because then, um, they know if they're special and it works on multiple levels, Right? First of all, you're calling out the people that are local to the ad, which is great, and secondly, they're going to see that on their eyes. Gonna poke up on what you'll find is that your click through rates were much higher when you use the city name or the state, however local you go. OK, so that is definitely one of my top tips is called out. The city or the set state name in the actual ad copy. So Hey, Dallas peeps. Hey, Fort Worth, peeps. Hey, Houston peeps etcetera right? Or people or Hey, who? Stone. However, however you want to do it, Okay, I'm dumb. You'll see better results in terms off collective rights. Okay, so that's basically it in terms off the local targeting for Facebook ads again, Like said with you, everything I'm doing specially test this on spit test. It was something else. Okay, especially with the radius, is just just just test the 10 miles west is 50 miles, for example. Um, sometimes you'll find on this a top tip, actually from my ads, especially large land masses like the U. S. If the cities are quite big, right, like so somewhere like Texas, where everything's really spread out far out. So if you haven't offer that, um yeah, in a specific location that's too far, or it's just know over, accessible by, like cars or pick ups or whatever. Then sometimes you might see a dip in engagement. I can click clicks and clicks through its OK, so just better. I mind if you already like a physical offer or promotion or something like that. Just make sure that it's ah, you know, your potential customers. You're leads can get to get to a location. Okay, so that's basically it for this video. Thanks. Watching. 22. 12 ADVANCED VIDEO ADS : in this video, we're gonna talk about advanced video ads. OK, so these are some of the best practices, Um, on how to get the best performance from your video is Okay. You can see that. I've got the advantage open. I show you some examples are videos. Okay, so they just wait for this preview to load. That here is OK, so the first thing I want to say is get a, um, call to action button on your on your video. Okay, so if you use the court action video court, action bottom, it's gonna help with engagement. OK, A zip does with any of the at times. So you wanna have a call to action button? Um, and you want to make sure that you call out the quarter action button in your copy, okay? These are huge. It's gonna make a big difference in terms of your click through rates. Okay. The second thing I want to say is, um have the video auto play. Okay, So, um, when the ah one day user sees video on their newsfeed, you wanna you want to goto order plate to get their attention? Because remember, you're fighting with the whole of the Internet with all the other distractions that anybody has, as well as all the other content on Facebook. So you want to grab somebody's attention and make sure that they see what you have to offer ? Okay, on the terms of the video size, If you're gonna use Instagram as the placement, they need to make sure that it is no longer no longer than 59 seconds. OK, you can have it longer than 59 seconds, but you know Instagram won't show. Okay, the the cap on instagram is 59 seconds. Okay, so just better mind if you're running the same video on both Facebook Andi instagram. You might wanna edit it. So it's only 59 seconds on instagram. Andi, you know it's longer on Facebook because Facebook doesn't know requirements there. Otherwise, it's gonna end up abruptly, and you possibly don't want to do that on INSTAGRAM. Okay? And then, um, what you could do with videos on what makes this truly special is you could build audiences based off. You know, the amount of content on bond, the number of people that are viewed the video Okay, so if you go to the asset Ivory, Andi, you go to audiences, so it's Ah, yeah, tool tools and then go to assets. Audiences will be on this page. Okay, Mexican news. Click on create audience on custom audiences and then click on the option that says engagement. Okay, so this is really interesting. So you can see it says create list of people who have spent time watching your videos on Facebook or Instagram. Okay, so, um, your take on that, Okay? And then you want to set the video started? Content type. Okay, So what? I was just here is you don't want toe, um, used the kind of 1st 2 or three options Keiko's people who are viewed at least three seconds of your video. That's gonna be pretty much 100% of your audience. Okay, um, I honestly don't think you have, you know, less than 100% of the audience not watching. Ah, three seconds off any video, because think about it. Three seconds is not a lot of time. It doesn't give you much time to kind of take back right. So chances are it's gonna be, You know, the vast majority of your audience is gonna have seen it. That doesn't really add any value. Okay, I would say to say for 10 seconds again, you know, a big portion of your audience is going to see it. Um, up to 10 seconds. OK, The next meaningful kindof milestone is 25%. So you can create audience are people who have watched your audio Munich video for 25%. Okay, Now, um, I personally like to start at 50%. Locate. Now, this is important because you're gonna have people who have watched your video for up to 50%. Okay, so by definition, they're gonna be more targeted getting Amimour engaged or audiences. Okay. And then also, you have 75% in 95%. The higher up you go in terms of percentage, smaller, your audience is gonna be OK, So 95% you know, your custom audience might not be Aziz, big as you would expect him to be. Okay, but that's fine, because remember, we're creating a new audience off engaged viewers here. Okay? And I'll show you why That's really part. Okay, So for this example, I'm gonna start at 50% but I mean it's entirely up to you. I just recommend that you start at least 25% if not to accept it. I'm the selective. Okay, Onda, Um, the next thing you do is select the actual video. Okay, So choose video Onda for this. I'm just gonna go to, uh, copy a, uh, I'm going to select this video big bomb. And then that's the video. Okay, so you sacked the video that you want to build the audiences off, and then the next you can do is you consider act the length off the Golden Successor. Everything inside off Facebook, you're gonna get up to 2065 days. Okay, So anything you can go back up to 2026 to 5 days, which is one year on build an audience off that. Okay, now, this is something that you want to test in terms of performance. Obviously, the further back you go, the bigger your or this is gonna be. But they're not. Meet the minor beers engaged or as a swarm, as, say, like a 30 day audience, or like a 10 day 17 14 days, etcetera s only tests at the time that you go back as well as your percentage. Okay, Spit test that. And it's and it's a good test to run. Okay. Generally, I find anything up to 180 days. It's fine. It's still very warm. The audience is very engaged. But for your business or surveys or product, you can certainly test longer times. Okay. And then the last one do is you want ad a neighbor case to give it a name. So I'm not gonna do this. Causes live account, but, um, we leave it at that. Okay? So now we can do Is with the audiencia built on. It's the same as any custom audience. Okay, if you go back into your ads, right, Um, let's go to the ad set. You can t run targeting. Oh, President Button will click on edit. Here you go. So you can t one, um, targeting to that audience. Okay, so if you click on the custom audiences, you can see it. I've created some here for a video of 50%. Okay, so now I can actually run a, um and add to Dr Custom audience. Okay, on this is very powerful. If you're doing retargeting or if you want to just get kind of feedback and engage the, you know, the performance off a potential adroll campaign. Okay, So, for example, if you're selling something new, like a new product or service or offer and you want to see how it converts, then you know, using a custom orders like a video audience is gonna be a very powerful technique. Okay, Because this is this is people who have interacted or at least viewed, um, another video of yours in the past, on at 50%. You know, they've seen half your video. Okay, so it's definitely a good test for you to do that. Okay. Um, so yeah, that's basically Ah. Ah, Good. Good practice there. Other things you can do is stuff like your test, different types of videos. So, you know, you are two different types of videos, you know, Try spit testing them against each other. No click on this preview so you can see that. Also try different different lens. OK, now, some of the better mind is, you know, you are fighting for people's attention on Facebook. Okay, so you probably don't want it to be too long. So generally the sweet spot for at least Facebook. Placement ads for the video is anywhere between saw off one minute to 2.5 minutes. Okay, The longer you you run the video, obviously you're gonna get less. Audience is doing it on. You wouldn't get people cooking back and moving on on the newsfeed. Okay, so that's the last thing you wanna do is have a video is too long. Keep it short. I probably say don't have it longer than sort 2.5 minutes. Um, he wanted to be long enough so that the audiences can get could be supercharged. You know, when you build a custom, audiences through engagement. But you also don't want to be too long so that they are bored. OK, you on your warnings to be bored, OK, also test different styles of our video ads. So, you know, try to for angles also focus on the actual benefits off the service or product. So if it's something handheld, something have to operate. If it's a technical product and focus on the product, focus on the hands holding it on your video when you're creating it, because that's gonna have a much bigger impact with your audiences. Okay, Onda, um, the last I would say is, if you don't have a video, what you can do is you can get Facebook to create it for you. Okay, so if you click inside all of the ad, um, if you want to create a, uh, if you create a new video okay, then what you can do is you can select a video or slide, choke it. So what I should do is you can actually upload images on doing 10 them into videos. Okay, so, technically, they're not really videos, but Facebook causing a video, and it will treat it like a video. But basically, it's just a bunch of images that just kind of, um, phase between one image to another image. Okay. And I'll show you how to do that on another video. But for now, just focus on these tips on. I'll see you on the next one. OK, so thanks again 23. 13 LEAD GENERATION ADS : in this video, we're gonna talk about lead generation ads versus need capture. Okay, so you're probably familiar with the objective. Inside all Facebook, there is one called lead generation. Okay, on basically, that's justice. It's a normal is normal targeting. Um, you set up most of the ads the same way. Except you can actually build the lead form inside off Facebook itself. Okay, so that has a lot of advantages. The 1st 1 being is that you don't need extent all landing page editor. OK, so you only to you something like click funnels or unbalance lead pages. Something like that. Because Facebook will let you build the form inside off, um, Facebook itself. Okay, So to do this inside of as manager, just click on create. It's very easy. It's just a different that objective. They won't attack the lead generation advocate and then select, obviously give it a name. So which we call this test, and then we'll just call the outset name test one. I don't obviously just select a page. Okay, so but it's what? I'll just leave it at the default. And then for the ad will call that tests two. Okay. What was he just give these this campaign ad set name on a name. Something a bit more meaningful. I'm Stennis, too. Show you on this video so quick to save. To draft close and then what you want to do. What I do first is go to get out, okay? Make sure the Addis set up first, and then we can focus on targeting. So click on edit, and then you see this preview. Okay? That's all we're going to use. We're obviously gonna create a lead form. Okay, so at the moment a time of recording, you can only create the lead form here. For some reason, Facebook doesn't give us the option to create outside off the actual ad creation process. Okay, so you want to look, create leave form, um, on Chances are, it's gonna be a new form. But if you do have existing forms, you could duplicate them as well, Kit. So we're gonna do a new form, and then you got a form type. OK, so that's the first option on Facebook gives you a couple of different varieties because the 1st 1 is more volume, so use a form that's quick to fill out and submit on a mobile device. The 2nd 1 which is the second option of just released, is higher intent. Okay, so I gotta review step. That gives people the chance to confirm that information. OK? And you can see from the right hand side in the preview that it's a little bit different. Um, you know, second, So it's a little bit different, the actual layer off the actual forms. OK, so this one is less. This one is, you know, kind of banner on and make it all nice. Okay, so that's going to use the more volume option for now. About depending on your objectives, you can actually select from both the cake. So, um, your point intro here. I like to put intro, so basically, you wanna have headlines. Okay. So headlines get somebody's attention. Okay, So how to lose weight or let's do this. How to lose £7 in seven days. Okay, that makes it more interesting. The headline is a hook. Okay. So secondly, I definitely use an image. Make it a lot better looking than a default lining page at Facebook didn't give you on. You can use the image from your ad or you could just upload a new one. Okay, so if you're uploading and just make sure that it's the recommended size off 1200 by 6 to 8 pixels. Okay, so it's the standard link post ad size. Okay. Uh, so what? I was going to use the image from the landing page for the ad, but so him and then you're allowed to you consider bullet points or paradox against our personally prefer bullets. It's just a bit easier on more concise. So basically, um, sorry about that phone call coming through the what A points. Make it a bit more easier to read. Makes it a bit more concise. You don't want too much information on the actual, um, landing page. Okay? No, If you if you see it's a lead generation, you just want their name and their phone number or email address or whatever it is. OK, so let's do lose £7. We're gonna have a few. Okay, some pounds. Now, um, anyone can do this. Okay. On trying for all of the can. It is part of the persuasion. Copy. Um, on, We'll just do one more for this example. So Basically, it's gonna be, um, start losing Wait today or something. Okay, so here you can see right inside this will Preview is gonna be, like on Instagram and Facebook. OK, on, then. Just go down. You can ask questions. Okay. So, um, once you've done the intro, you happy with that? Move on to questions on the, you know, the headline of the moment It sound up by providing your information, but Okay, so I like to put something like into your details below. No. Okay. And then, um, you can choose to use information so you can select, um, email or full name, which is this default. Or you can you can do whatever you want off this list. Okay, So you got first name, last name, my number. Postcode, zip code data birth. What? Whatever it is you want, OK, I would probably just stick to email. Full name, um, or email. Full name on potentially the phone number. Ok, That's really what I would use anything more than that. You're gonna have ah, drop in conversion rates, okay. And then you can ask some custom questions on your form. If you want, you can do multiple choice or conditioning, or you can do appointment scheduling. That's quite important. If you want somebody to book unemployment with you, you can actually do that. Um, through the form itself. Okay. Andre will receive a confirmation through Facebook as well. But just bear in mind that only supported on Miller facial. Little for now. Okay, so let's just give it up. Next I want to do is at a privacy policy, so you can just take that off your your website or domain. Um, or you could just add a custom disclaimer. Okay, so we're just gonna use a custom disclaimer for this, and then you can add a consent check box if you want. Um, is user consent required? I don't know if you know, you need user content, but, um, don option is there for you, Should you wish to use it. Okay, Andi, finally on the thank you page. So this is a two step funnel. You put something in here that says basically the confirmation. OK, so if they are getting a free report, a letter signed up for an event or someday just update headline to say thank you. You're set coming in the description below. I like to, you know, get them to either go back to Facebook and, like, the Facebook page or light into interim page. Or check out this offer on if it's an online store or anything like that on you can update these partners whilst you conduct your view website download and core business. OK, so if you want to do it, I can up sell on the second page. You can dio like a 2nd 2nd rule for saying call this number now. Um 555555 on secure your free. Um, whatever is OK. And then that Will dentist go to the core business? Um, call to action both. Okay. You changed the text. Um, so you knew visit the website. Now I like to make the court actions a bit more aggressive. Um, generally the the basic default ones from Facebook are actually you know, just a bit weak side to be a bit more aggressive, like click. Now, look at this, You know, find out more, he'll those kind of things, okay. And then if they're all going to website, obviously you need ah website link, OK? And then when you happy with all that. Just make sure you go through all the forms. Everything is there on give it a name. Okay, so we're just gonna call this my for, Okay. I'm not gonna say this because this is a live account, but just going to give you this is an example. Okay, So in the settings, you can actually configure the form for the language on you can make it shed or restricted . Okay. In terms off the security, the page now is entitled to you. I'm not sure why you want to use any of this on this page, to be honest, but the option is there. Okay? And you also got fuel righties. You can submit as well. So if you are integrating with excellent APS, like as a p O where it's gonna pull across specific ideas, then you can You can set that. Okay, You can set this here and change these fields, depending on if that is a requirement for most of us is not gonna be a requirement. Okay, so when you happy with the form, just make sure that you can You can see, uh, you know what it looks like to make sure you're happy. Well, that on, um, you played a part of the the banner. Are you happy with the headlines? And you know, there aren't any spelling mistakes or anything like that. You want click on finish. OK, so I'm going to do that because this is a live account, and then just select the lead form from the option here. Okay, So that's all you need to do on you can. Actually, you could still have text here. So, um uh, you could do something. Get to your free weight loss report, okay. And then, uh, tap or something like this at a court action in the ad tap download now to get started. Okay. Um, and then you can change your headline. I keep it same as the one on the on the form. So how to use £7? Yeah. Seven days. Okay. On. You're gonna see the actual I have not here. Okay. On the court action, you can change who will change up the download. Okay. Yeah, it's download or download. Um, were you out? When you happy with all this? Just make sure that, uh you can you know, you're happy with a with a preview. And then when you When you see when you've created the actually form the image will see here is the image that's in the header off your reform. Okay? Because I don't have a 2nd 1 That's why blank. But you will see the one that's inside of your form. Okay? And you can change dispelling cause Well, so that's not one here. FB don't me. You can do what? A special offer slash Facebook or something. Special photo com for slash Facebook Some of that This and then you'll see that as the dispelling. Okay, once it loads to consider here, okay? And you can also add a news feed link description. So I like to do something like offer and soon and you'll see this on some devices. You won't see them all. But if you could cross here, you see it on desktop newsfeed. So you concede offer and soon you'll see it on his daughter goals. Don't you see on Instagram? Let's for wait for the preview. I know doesn't like it. What's this instagram stories you can probably see on the mobile platforms to you, honest cause the real estate is very small, right? The natural, uh, size of screening, obviously. How much space Facebook or Instagram gives you? Okay, so basically, in terms off the delightful on what you want to do next is the same as always. Go back to the ad set an annual lists. You set your targeting here. Okay, So for this one, you cannot to select a product catalog. And I'm gonna go through the how to set up a part of catalogue on another video. Go being a part of catalogue one of one video. So look out for that one. And I'll show you how to create a product catalog for dynamic product ads. OK, so that's for your retargeting campaigns. But aside from that, you know, the target is always gonna be the same. You just set up your graphics, your interest, the placement. We want it. Onda. There is a video on this in a different section on I go through that in a lot more detail. OK, so that is watching on. I'll see you again 24. 14 FACEBOOK ADS TO FREE EBOOK LEAD CAPTURE : in this video, I'm gonna show you a case. Study off. How to set up a free books Free e book, Lead capture, Okay. Or a lead magnet. So this is a step by step guard of how to on Facebook ads to a landing page which contains the free book or lead back. OK, so this is a lead magnet that I've developed for climb. It's a very straightforward opt in page the when the user's enters their name on him. Address hit. Submit. Basically the free report this momentum generator case study will be sent to them by email . Okay, so this is after building click panels, which is a landing page editor on it integrates we in Belgium. Right? So how would I want a campaign to this landing page? Okay, so I don't actually want the ads, but I can show you it should be easy. And the processes? Same for any, um, at account. Okay. So what I want to do is create a campaign, right? So we're gonna create a new campaign on. I'm just gonna call this, uh uh lied mag net free E book. OK, so they lied. Magnet is just the page dice I showed you The leader is obviously, um what we after you want email sign ups on the magnet is the freaky book for this. We're gonna call it a conversion conversion campaign ticket. So conversions select the conversions objective, and then we're just gonna call this free e book, okay? And then and we're just gonna call it, um, the post one. Okay, I'm gonna show you how to create the entire campaign. So let's just say that to draft. Okay? Now, what do first is head over to the ads. Just make sure that the ad is set up first. Okay. Um, so, uh, just gonna pick a random paid for this. I use this one because I've used it many times. I think I've got a, uh and so I'm account for this page. But, you know, if you want to on this on Facebook, an Islamist, make sure the pages are so that did I'm like reading you add. Okay, so let's act an image. I'm just gonna just stock image for this, Okay, um, but I a dog. A dog image. Where is it? This one. I just want a lot because his yellow looks really nice. Jumps out on the newsfeed, but obviously you would just upload the image that's relevant to you. Okay, um, if you are struggling for images taken over the stock images inside off Facebook, Okay, you actually see the watermark? It says here the watermark won't appear in the final add image, But also, these images are already optimized for, um, this ad type. Okay, so they've done all the work for you. Okay, on if you want, you can use a different image for instagram. All right? But we're good. He'll it's gonna leave it at that, and then you want to add some text. Okay, So we're gonna do, um, so, like, sign up for this free e book. Okay, Temp, sign up. Well, that's less use downward top download to get started. Okay. So just you include your persuasion copy on the the Web site is gonna be this page, okay? Or the page where your leave magnet exists. It's on. Okay, So I'm just gonna put in there a tip that I always recommend is make sure you click on preview. You are. Just make sure that facebook can load the page. Okay? um, Because if it's kind of can't know the page inside of here, that means your your audience will be able to click on the page. Okay, so that's a really great tip, and then you want a headline? Um, grab my free e book? No. All right, let's do that on then. In the link description. Off lead to use offer ends soon. Okay. So you might not see that on mobile. You do see on somewhere by devices at all, but you can see on this one you can see on the other ones as well that this is that Stop then. You have instant articles. Facebook in stream video. So you wanna see on there? Right inside. You might not see it because it's quite small, but let's he know. It's known that the marketplace will show it to you can check all that. Okay. I was gonna go back to my bar on leave at that too, right? So, actually, I detects the website Ural, which is destination or landing page. Um, you can put in a display, ling. Sometimes I like to be a bit to be a bit sneaky on. Put something like I'm here. The name of the actual websites are ironhorse dynamics dot com forward slash And then I pour, like, FB offer or special offer, but spend mine that typically that's not the right is failing. So Facebook might disapprove the attic and that that does happen. But sometimes it does go through, okay, So used at your discretion. Um, and then obviously always out headline You want a headline Island post, and then you can fill this in. I like to use all the real estate that Facebook gives me. Okay. And then we want to change the court action to download. Okay. You want to make it sound like they're getting some kind of download like a special port, right? That's the ant. And then in terms off the targeting, what want to do is and what it says. Conversion event, location. You want to select a lead of it, right? So I'm gonna use lead for this. It's actually read because we don't track leads in this account, but on your county feel if you are making sure that you wanted to follow leads or sign ups opt ins, whatever is it's out of the Facebook event. He would say that one I'm gonna use needs, Andi, something I just want to do is make sure that the Facebook pixel is installed on the landing pages. Okay, otherwise, you know, remember the tractor leads here. Okay. So easy way to do that is there's an app, um, by Facebook with the Facebook picture helper. If you look on this, you can see that the pixels installed on him. Okay. And that this is an official app or chrome extension by Facebook, you know, go gone. The crow marketplace or absent or whatever is on download. Download it for free. OK, so this will tell you that the facial piece was installed. That's a pixel I d on. And this will toad events that it's one of cases on this page because this is just the opting page. We're only tracking pays you, But on the thank you page, which is what you'll see athletic click sign up. They will see the live the event. Okay, so let me just use a a fake email address both at Gino com on this to go through and is it ? Thank you, page. Ok, so we just was time to go back like the Facebook page. But now, when you took on the Facebook help, it'll working to go. So now you see page you, But you also you also see the lead event. So can you see this? That's the lead event. Okay. On dumb. That basically means that this funnel is working. Okay, so if you run the ad they signed up. They saw this page. You want to see a lead fire in the ad that generated this lead event? Okay, so that's how you want a, um, a lead capture to a free e book. Okay, I've built this in quick finals you can use on balance Lee pages. Um, well, this is the its final build on this show going this this a few out there, you can use a guy selling recommend, funnels, in my opinion, is the best landing page editor. But you're free to use, um, whatever you want. Okay, So that's basically it for this video on how to set up a lead generation. Um, you know, lead capture, uh, ad to a free book. Okay, so I'll see in the next video 25. 15 ADVANCED LOOKALIKE AUDIENCES : in this video, I'm gonna show you how you can create Advanced lookalike audiences. Okay, So what I wanna discuss is when you need to factory in the other point of which you create a lookalike audience, okay? And there are some best practices kind of handed down to us from Facebook themselves. Okay, I assure you that Andi, the circumstances of when you should do this Good, Onda. Also, we're gonna create a value based look like audience. Okay, so that's Ah, lifetime value audience. All right, so let me start by saying that look alike audience can be built off pretty much any custom audience. Okay, so think off. You know, website visitors, anybody that's seen the effort queue pages or your back, but first pages, it can be done off customer lists, that kind of stuff. Okay. Don't pretty much all for anything. No. The only thing I would factor in into this is, um, build the custom audience off. Um, may just we freshness because it doesn't seem to be noting everything I need to see. Okay, so here we go. Ok, so what you wanna do is make sure that the audience size is at least 1000. OK, that's the kind of tipping point with custom audiences. Now, these customer lists, you're not going to see the audience sizes on these, since the kind of data issues that Facebook had earlier this year have kind of taken this off. OK, so it's not that they don't know what the data size the insides is. They're just not making it available to us. And as across the board doesn't matter which count you using. It was ages, account person account. You know, different companies account. You're never going to see this Cape eso. That's fine. But what you can do is you can see the actual engagement audiences or customer list inside of Facebook. OK, so if you if you creates a saved audience from, uh, Instagram and I'll show you how to do this on another video, then you want to show you the size of the audience. Okay, so we want to see everything pass this If it says fewer than 1000 ignore that. Okay, Don't use that as your source for your you know, your advance lookalike audience. Okay, So for example, this arc you may check yet meet our continue our condition, our criteria off the perfect candidate for lookalike audience. Okay, because it's above 1000 insides. Okay, now, obviously, the bigger than you can get, the better it's gonna be. OK, so try and aim for the biggest audiences you can. So some of these are huge. I'm gonna make accent look like audiences. Okay, so try and make this size as big as possible. Okay, So, um, let's try this one. I think somebody is. This is a live accounts or somebody's have already been created, but I don't think I've done more for this one to be tried out. So select the audience that you want to use, um, for the look alike, on and less. Try that. OK, so this one, Okay, this is a saved audience that we're going to use that Let's try this engaged audience off anybody who's engaged a post on adding last 165 days. Okay, so that's quite big. It's got 120,000 people in the audience, so select that card created lookalike audience. Okay, now that's a source data the country on a target. So this audience was built off the United States. I'm going to stick to the United States. Obviously, select the country that you wanna build it for. Okay. Now you can use source data across different countries and go cross border. Okay, um, this is not something that I've tested extensively myself because I run ads where the data is gathered, a case where the source data is gathered. So that's where I would only one This is the United States. But, you know, bombing is tested right again. We always go back to the same point test test test, right? Test this stuff in your own businesses and your own in your own campaigns. Okay. And then this is where you create the or inside because he bought by default, it's gonna be 1% on you can go up to 10%. Okay, Now, just remember that the further up this scale you go, the more dilute the audience is gonna be okay, which is fine. I mean, that's another problem, but you have to factor in a bigger source data OK or bigger source audience. Okay, So this one had I think it was 120,000 people in the audience size, so that's gonna fare better. The higher up I go on this scale, okay? Because effectively, what Facebook is doing is it is using your source data as a sample to then go out there and find more people that matches the sample. Because Facebook has all the data about us. You know, where we click, what we were what sites you visit everything that we could possibly ever want about our behavior inside of Facebook and also external sites. Okay, because Facebook knows about us when we go on other websites that has the faithful pixel installed. Okay, Andi, they Facebook could use this to basically create profile and find more people like that profile. That's why it's called a lookalike audience. Because we're telling it that this is a source. Go out there and finding more people like this. Okay, so this is the easiest way to do it if you want. If you want more advanced options, you can click on the advanced options on. You can make a bit more kind off complicated, so you could do something like, um, you know, uh, the onus eyes from Let's let's do this s o we're gonna have to, and then we're gonna do we're gonna do on order size off 1 to 2 million. OK, so do let's just do our thing. So let me. So Okay, so this is gonna create to look like audiences as it as you can see here. So the 1st 1 is look like audience 1% on, Then I will do the 1 to 2%. Okay, so, um, I want you already and you're happy with that. I'm just gonna go back to the basic one off this on. I think I would have created a 1% audience. I'm just going to select a 10% with this example. Um, on you, when you're happy with that, you've selected the right source. You said to the right location onto the audience sizes. Click on create audience. Okay. On DSO. Once that's done, you will then see, uh, where is it? Ok, it's this one here. Okay, so this is the one I've just created. Okay, so you can see it here. Says look like audience. Us 10% on it is based off to engage postal. Add 2065 days custom audience. So this will take about 15 20 minutes to update when you see it, it will see you see the audience size, and then we'll look something like this. Okay, so 2.2, I think it was 2.15 million. You can see that we built lots of not looking like audiences. Okay, so that's how you, um, build on advanced look like audience of it and come just to remind up when you're using the source data, keep it above 1000 inside. Okay? That's gonna make your look like onus is a lot more powerful. The bigger the better. All right, The next don't show you is how to create a value based lookalike audience. Okay, so you wanna click on create audience here, and it's a custom audience and annual crypt. You want to select customer file, okay. And then the value based audiences. This one here, it's the customer file with lifetime value. All right, so that's a new one. A new option that Facebook has rolled out for us. Click on this. Okay. And now there are some caveats with it. Okay, You have to, um you know, you have to There is a disclaimer from Facebook, and you have to agree to Okay, so and the disclaimer is this here? So is the original source data on you have to select which one. You know how you got this from. OK, so it's a The options are Is this form customers and partners? Is this form thoroughly from customers? Or is it from partners? Okay. And I usually very specific. Um, if you bought this list from 1/3 party, chances are it's gonna be a violation off Facebook's terms of service. Okay? And that's going to result in you losing your Facebook account. Facebook finds out. Okay, so just be careful when you're doing this. So I've got a list that star really from our customers. I'm gonna sit a second option, Kate, and I'm gonna say that the file. So it's this one here. So we've exported customer details. Okay. As an example for this video click open on what you do is you want to keep it in CS V format. OK, so if this is a list off Imo subscribers, if this is buyers from your website or e commerce store or if it's anything else that you know, that information you've gathered as a direct interaction with your customers. Your users describes whatever is try and keep in a dot CSP for market. So it's gonna make your life a lot easier inside off Facebook. When you're happy with this, give it a name. I'm just gonna leave it as is for now for this example. And then you want Click on next. Ok, now this is the key. Okay, so this is gonna be very important. OK, So pause the video, come back to you. If you're not sure this is a customer value, you want to select the field or the column or the metric whatever it is you're measuring inside your customer file or the father you've uploaded, You want something that you on the field for? The column that has the most variant or variation. Okay, so for me, this is gonna be total spent, OK? Because every order value is gonna be slightly different. All right? There are some order values that are the same because there will bought the same product or service, but generally they're gonna be varied. Okay? And that's what you want. You want a variation? You don't want the same thing. You don't want the country or the total number of orders. You want a variation off each column. Okay, Now, this is a small because I'm just using a small sample for this video, but yours will have a lot more data here. Okay, so, um, I'm going to select the total spent, okay? Because I want a variation. I want different data sets that Facebook can use. Andi wrong with the cake. So we click on next when you're happy without on. Yeah, So we're gonna set the customer value. Okay, Over 1000 is fine as it is. So let's upload and create this. Okay, so I just wait for that to finish. I didn't see your fire was uploaded. Your new ordinance has been saved to the audience manager. 50 rows were created successful. Okay, so that is what you will see once it's done. And then at this point, you can then create a lookalike accordance off this. Okay, So you want to create lookalike audience? Um, and then you want to select the country. Obviously, when you use United States of this police video series on the sources, the customers export okay. And I'm just gonna do a 1% for this example. Okay, which is gonna create a lookalike audience for the U. S. 1%? And then the reach is gonna be about 2.15 million. OK, let's create the audience. And then once it's done, you will see it populating. Okay, So because of audience hasn't quite updated yet, which is fine. Don't worry about that too much on the one that I've created. Is this one here? Okay, so the one that says look like us 1% that's updating your organs. A said earlier in this video, you want to give it, like, 10 15 minutes. Um, And then before you start using this audience in your ads, OK, so the way I do this is and something that I recommend is how, like you set aside some time, we're gonna create look at audiences cost of bonuses and do them all in one batch, OK, because that's going to save you time. But also, let's say you do it on a Sunday night right by Monday morning or your ordinances, the size is everything is ready. Okay. And then you can just go home with creating your ads. So my advice is do this in batches. All right. Don't do it. The 2nd 1 here, too. The next day, three, like two weeks later, trying to only one back. Okay, so that's basically from this video. Um, you know, if you are, if you do need any, how just poses, go back, go back to each of sections that I've discussed. But it's super easy. Okay, Andi, I'll see you next year. 26. 16 ADVANCED INSTAGRAM ADS : in this video, I wanna show you some advanced instagram ads and strategies. Okay, so Islam is, as you probably know, a huge platform. Okay, Which is also owned by Facebook. Andi. In some instances, you will find that Instagram A actually has a better return on investment, then Facebook. Ok, because there is less competition for paid ads on Instagram than there is on Facebook on. What you find is with Instagram is that certain demographics and ages are much more engaged versus, you know, the counterparts on Facebook. So it's definitely a tool that you need to be using. Okay, Onda, it's one that you can run ads to on. You can make sales from. Okay, so I'm gonna live account here. I'm gonna show you some best practices and things to do to really give your New York interim ads a shot in the arm. Whether that's for sales or leads, opt ins, whatever is okay, you know, brand recognition awareness. It doesn't matter what your running These are tried and tested principles that will definitely help to improve your instagram campaigns. Okay, so the first thing you want toe obviously focus on is just make sure your targeting is on point on. This is true for any type of ad, right? It's not just for Instagram. I'm actually inside the ads manager for Facebook. But as you probably know, this is where we run the ads for Instagram. Okay, so if you just wanted to run Instagram ads only, it's a mobile device. So you want uncheck desktop on Chek oldies? Okay, on duh. Take this off. Take this off. Okay, so now all you have is the incident feed on the stories. OK, so this is the correct platform if you just wanted to on instagram and only Okay, so this is right to feed on the stories. Um, now go matter targeting. That has to be on point on. And you go through my you know, audience insides and the other targeting videos to make sure that you're giving your campaign the best possible chance by you know, finding the right audience is the right demographics who are most likely to engage with you . Okay, So that's, however, to the at itself on our show, some strategies, some things that work with you walk so you can see this preview hill for live campaign on a , uh on instagram paddock. It this is a paid out as well. Okay, so ah, few things to kind of bear in mind when you're warning based on instagram at is no one, right? Always promote your best content. Okay, Now, with Instagram, you know videos do really well. Okay, For this account, I only ever use videos. Andi, you get as much engagement as possible, right? So always promote your best content. And you can see that inside off your analytics to see who's you know who's getting the most reach who's engaging. You can also see on your instagram profile. You know who's which Post has the most likes most comments, etcetera. OK, so promote always promote your best content. The second, my second tip would be ask questions. Okay, um try and have some questions on your instagram post. Okay? Even those who paid out because, uh, questions always peak curiosity. Okay. And the human brain is wired to just answer questions. Why? Whenever we see a question we will so consciously or call it a reflex, we will mentally answer that question. Ok, so as asking questions is a great way to build some engagement with your aunt's. Right? Then I said I want to say is you know, when possible, user face in your videos or Your Highness. Okay, So it's been proven with case studies that if you are using a face in your banners or your video, you'll get about on average, 38% more likes on the post. Okay, so I just bet I mind on dumb. The next thing I would say is use a call to action, but you can You can see here that we're promoting a special offer for restaurant. The call to action button is get offer. Okay. The court action button will improve your click through rates and your engagement rates. Okay, on the last, the last thing I want to say is, um, about the call to action button is called out in the copy. Okay, so let me show you what I mean. Oh, let me edit this post. Go to do the text so you can see here down actually calling out the court action button. Okay, so, yes, the beaches of at famous cabinet Maher were using emojis comes also with us. We're promoting a cell tonight, and then you wanna use tap Get off for now, Okay? Sometimes it's a good you only use click because click implies that it's a mouse. But an action. Okay. And obviously these are instagram users it out that I have a mouse. They're gonna be on their mobile phones. OK, so tap works. We will. Okay, so it tapped. Get offer now, and you want to call it out in the ad copy. OK. Don't just assume they're going to see to get off for button or the court action button, and they're gonna click. Um, that Jerry doesn't tend to happen. Okay, so all right. I said he is definitely my top tips with instagram. And Okay, so let me just quickly run through them again. Someone promote your best content number two. Always look to improve it targeting and make sure that it's on point. Use your use your intuition. Usual local knowledge. Used audience insights. Use all the tools available to number three. Ask questions in your copy on your creative before use a face in the banner or the video because you'll get way more. Likes number five. Use a call to action button in your ID. on instagram. Okay, Because that's gonna increase your conversion rates on all so you could see Right. Okay, uh, six. Use a call to action and natural copy of the ad. Like I've just shown you on seven user video ad whenever possible because video gets way more engagement than just a simple plan around. Okay, so these are my top tips for, um, advanced instagram ads on best practices is or tried and tested. So got a lot of data on this, um, So try out on your businesses and your campaigns and see how it goes. OK, so thanks for watching. 27. 17 AUDIENCE INSIGHTS : in this video, I'm going to show you some advanced techniques for audience insights. Okay. So because here I'm inside the audience insights to this is a free tool that Facebook provides for all its advertisers. Okay, is absolutely key to your success. All right, so if you haven't found it yet, head over to the menu here. Took on all tools, and it's on the plan. Audience insights. Okay, so the audience insights tool is basically access to all the data that Facebook has about all of its users. Okay, so this should be the first point of call before you start any new campaign. All right, So how does it work, and how can you get the best out of it? Okay, I'm gonna show you that step by step in this video. So when you log on to do the tool itself, it's gonna display this green. Okay. Should be in your default country, but its account, it's the United States. But let's say we want to find some dog interests. Okay? I'm gonna go with a dog team based off of the previous videos, so let's do dogs. Okay. So, the best way to target on insides. It starts brought. Okay, We're not gonna use necessarily use these interests, but we're gonna start broad and narrow down and find the interest that we want. Okay, So I just want to give Facebook part of me to kind of You go out there giving you give it a data, and then I'm going to find it based off what you tell me. OK, so, Tom, 10 dogs here as the interest you could see that the monthly users active users is 50 to 60 million just in the United States. Because that's a nice big chunk off uses. Okay. And there's some broad information here. I'm not going to use this just yet because this is abroad interest. I'm gonna narrow down further. Okay, so click on the page likes tab. Okay, this is where you're gonna do most of your research. Okay, Andi, for each category, Facebook is basically going to give you on a plate the best interest that you could potentially target. Now all the interest that you see or groups or pages that you see in this list aren't necessarily target herbal. Okay? Because they're not an interest in Facebook. Um, I'm not sure what they use as, um, you know, as a guide, because I've seen some pages that have, like, a 1,000,000 people following it. But it's not uninterested inside of Facebook. For whatever reason, toe. I'm not exactly sure that you know what the tipping point is. But that being said, you can still manually search for this. OK, so the 1st 1 that I can see on the top categories is pet supplies. Okay. So you can click on this. Go ahead, have a look inside it on for most of you, you're gonna know PetSmart is a supermarket for your pet, right? Mostly dogs. So I would say that this is a very good interested target if you wanted to target pet lovers and dog lovers. Okay. So just make sure that the pages in the JIT Sometimes I'll make sure that this relevant content inside the page, so make sure that you're seeing posts regular posts because sometimes you'll find pages that have a huge following, but it hasn't been updated for, like two years. Okay, those are the kind of pages you want avoid. You want you want to target pages that have the most engagement So the way I do that is I click on the page itself where I am now, and then look at the engagement that the ad is getting. OK, so this one has for 51 likes, Um Oh, you know, whatever you call these now emotions or whatever they are 45 comments and 26 shares. Okay, that's good. Um, this one has 2.5 k Likes under the Collins on turning 68 shares. So this this image is obviously resonating with this audience, right? It's got a lot more likes than this one. Okay, so maybe that I prefer this dog breed, Okay? Maybe they prefer disagreed. It could also be the time of day. Might be a bit more interactive and engaging for this particular audience. Okay, so I like to check. Make sure that the interest or the page is relevant on its um it's regularly updated. Okay. Sometimes I will actually click on the about us. Make sure that it is 100% relevant to my industry. Okay, So if I was targeted, something obscure kick on the website. I checked the website. Make sure the content is exactly what I'm looking for? Oh, I would take on the about page tap here and then read their about status. Okay, Sometimes you can find some really good information. Let's head back over to Lawrence inside. So I do like Petsmart. So let's see if we can target PetSmart as a interested in. And look, it's there. OK, so that's good. All right. Said that one is gonna be great for us. Okay, It's got two million people. So what I'm gonna do is carry on going down this list. OK, So what is this? This one sounds interesting. This is a pet service called I Love my dog. Um, so this could be a rescue centre? Not be sure. Or is this took on the our stories? Well, if you see it, this is very useful. Um, read information there. Let's go back to never follow. So this one has even more follows in PetSmart. So this is really, really good potential candidates. Let's see the content. Okay, So the posts of the nine hours ago, and it's got a decent amount likes shares, comments, etcetera, and 464,000 views. That's pretty interesting. Um, get another one. Um to make sure it's regular content. Okay, so this looks like it's a blawg or something about this guy's dog, so this could be quite interesting. Let's see if we could target that inside off Facebook. Audience insights against her. I love my dog on here, Leo. That's the one that Okay, so now you're building on the audience, and then what I will do at this point is I will remove the broad interest because I want to make it narrow and narrow. Okay, so I'm gonna take out dogs on. So this monthly audiences now 78 million. So that's nice. Okay, so now we're gonna have more relevance interests, Okay? And then just remember that Facebook is given to us all this data on a plate. Okay, so now it Look, we've got to pet supplies of water or Petco. So let's see if Pepco's in there. They're your pet goes in there. So let's use that one. And then, um, there's a pet service like family pet, dark box, a little black boxes because I've used it before myself. It's actually like a monthly subscription service for your dogs. Okay, so they got dog treats and all that kind of stuff. OK, but if you aren't sure, you know, just click on the link, right? So I'm not sure what family pet is. But if you click on that, let me see what it comes up with. Okay, the family pet dot com It's always a website. Um, that's nice. It's got 1.6 million followers regular content posted. That's good. Um, like I said, cook on the about, see what it's about. Okay, so let's see if that's available in here. Family pet dot com. If that doesn't work, try spreading the words up. Okay, it's a family pet. I don't think this is the same one. Family have hospital. I think that's the same one. So Okay, so that's not in there. So, um, let's go down this list. Let's see if there's any other ones are super targeted on and could be relevant for us. So these are always really good nonprofit organizations. For people who like rescue centres, kennel clubs, they're always really good. Okay, because you didn't know the name of a kennel club or rescue center unless you are either a member or you've done some work there. Okay, So the American Kennel Club. I will look at that. Just make sure exactly what it is. And it is Mrs like a rescue centre kind of thing. Almost four million follows. That's autumn on. Just do the basics, right? Like check to see that the content is regularly updated. Uh, this last post is a few days old, but that's a pin posted. We're good. This was posted nine hours ago. Um, yeah. Um, this is good is early. As you can probably tell from this research video post. Get a lot more engagement, then just articles or photo post. OK, so wherever you can, China target interest with video posting. Okay, but this looks good. So I'm gonna keep this and users one of my interests on, so we want to do it slowly. Build up a profile off dog lovers, okay? Or dog owners. And then what you'll see is that your audience will get bigger and bigger, Bigger. Okay. And what you can do at this point is OK, this is enough interest for me. I've got 45 interest here. It's a nice big audience, but I'm gonna make it even more narrow. Okay, so head over to demographics. And let's see who is your biggest demographic and riled about. You can see it's 80 20. Split men is predominant audience here. It's almost filter this by women. That's why women is a problem in border. So I'm gonna filters by women. Okay, on. So now you have these bars. Okay. So what I like to do with his bars is if you could if you look at a tool tip, Okay. It says that, um I mean, just okay, Diego. So it says women 2018 to 24 are 11% of the selected audience, okay? Versus 50% off Facebook audiences. Okay, So what you want to do is aim for the blue bar to be higher than the gray bar. Okay, That just means that it's more targeted. All right, so this is saying that 11% off the smaller, but is only 11% of the selected would it's okay. So what I would do and test all this? You know, by all means testable this. But what you will find is that you see these bars. Here they are. The art are selected audience, which is 45 to 54 is much higher than the rest of Facebook. Okay, so what I would do is I would potentially, um, target 45 purse. And we have plenty of scope because remember, the audience totaled inside is 10 to 15 million. OK, so let's go for this example Will go 45 plus women. All right, Andi, Now you can see that super targeted. Okay, Uh, you know, the selective ordinance is much bigger than the rest of Facebook. OK? And that's what I want to do. Um And so now the audience is 5 to 6 million OK of active monthly users, but we can't even go down even further. Okay, So let's have a look at some of his relationships there. So if you wanted to, you can actually target to married women. Okay, Because that's the bulk. 70% of this ordinance is a is A is a married woman. Okay, so if you want to just click on that and then we'll automatically select relationship status and then married. Okay? You can also go down into racial status, click on this drop down and set itself, But you can click this, okay? And as you can imagine the audience is gonna get smaller and smaller, But just bear in mind that to more targeted now. Okay, Onda and finally, education level is it's something that I like to use as well. So Brahman audience is high school your target as well. And then let's see. So now it's less than milion milion people in this audience, okay, but it's super super targeted, right? Just bear in mind that when you use thes filters in your ads is gonna be more expensive because you're using more Facebook's data. OK, but that doesn't necessarily mean that you're not going to get profitable ads or you opt ins or Leeds or whatever, Right, Because at the end of day, you know the value is dependent on your how much the lead is worth to you over the lifetime , how much to conversion and how much a customer is worth. Okay, So just because it costs more doesn't necessarily mean that it's gonna the, um, you know, Noah's effective. Okay, on this stuff you can do as well. You can target job titles and all that kind of industries that they're working. This is most likely going to make it even more narrow, so I'd probably stay away from job titles because the audience is is super narrow as it is . Okay, what are some things you can do is go back into page likes because now we've got super targeted audience. So now excuse me. What you see is even more talk to the interests for this. What is demographic? Okay, that we've selected based on these interests based on married women above the age of 45. Okay, with a high school education, and then you just it's right, the process again. So now I would go to, um Well, this, Like, what's Grandma's club? Let me just check that. Is it relevant? Not sure. Doesn't. Revenue. OK, so let's move on. Okay, That's not going to let him for us. Well, it says that we can use, um What is this stuff here? Like a daily website for pet the daily pet stuff. That's something we can use. Um, so yeah, has 100,000 followers to certainly test that, um chewy. Don't come. That's a good one. Is that petsmart? So people wouldn't know this interest unless they aren't you bought from that? What? They've seen this product, O'Brien. Okay, so that would be a good one. So I would try chewy dot com. Okay. And it's in there, so that's a great one. Okay. And you might see that this audience gets bigger if the interest is big enough. But the point of this exercise is to get your audience as targeted as possible before you want any aunt, this is going to save you. A lot of heartache in the future is going to save you time. It's gonna save you money and has been, But it's gonna help you to, um, you know, Launch really successful. Um, ad campaigns. Okay. It's gonna at least reduce your risk. Okay. Off launching adds that Don't convert. Okay, so that's basically the bulk off. What you need inside off audience inside. There are other tabs here as well. Like you can check location. So if you have a specific you know, city where you were on a specific add, you can do that. You can select the audience for that city s O in the targeted. You could do it by city and state. There's some other information as well. A demographic information as well so you can see what times the devices they used for mobile desktop on tablets. Okay, Andi could also see them of ads. It clipped. Okay, so that that's quite interesting. So you can see that this demographic is Yeah, they do click ads. So the number of ads are the media number of ads clicked. Okay, so this audience versus the rest of Facebook is 41. Whatever the metric is for this. Okay, on average Difficult 41 and over a period of time. Whatever is that? Facebook monitors. So that's basically from this video. If you wanted to run an ad off this, you got to create on ad by just clicking create, and it'll actually populate all your fields for you. Okay, inside off the ads manager. And you'll see that it's this age. It's these interests married with high school education. OK, that saves you some time. You could also save this audience. If you click on save, Andi will save it as a saved audience. Okay. And if you wanna start again, just like on create new, and then it will just refresh. Um, this this page for you. Okay. So thank you for watching 28. 18 FACEBOOK REPORTING : in this video. I'm gonna talk to you about the Facebook reporting. Why did you use it on how to set it up officially? Okay, so when you run ads, you obviously want to know how these ads perform, right? Like you want to know who the cookers are. The buyers are where your options are coming from. Is Facebook better than Instagram? These are all questions that we all have. Okay on initially, when running ads. Well, not necessarily have the answers to these. Okay, so I've created a video to kind of go through some of my best practices. Okay, so this account is actually wanting any commerce store. So most of what we do is, um, conversion and okay, so you can see that I've actually set up my my reporting to Ah, a specific standard. I cannot do this across all my e commerce accounts. Okay, so the 1st 1 is delivery you want? Make sure that you know, you can see if it's active. All inactive. CPM obviously is very important because you weigh all pay for ads by 1000 impressions. Okay, So you want to know how much? On average of pain impressions is obviously good, because this will tell you how many ads you you know, you have any eyeballs your ads have been delivered to. That's what impressions means. Okay, this is But this is just tells me that 404,000,004 0.3 million people have seen our ads. Ok, um, as opposed to reach where reaches where the ad has been delivered. But hasn't that's ever been seen? Um, then you have the ones that purchases. So that's basically results. I'm tracking purchases for this so you can see what I'm doing here. Also, the cost per website result. I'm gonna say result because some of you might be running. POTUS is some of you might be generating leads. Opt ins, webinar sign ups. You know, it could be engagement ads appealing. Click. So that's going to give this general right? Is cost per website purchase on. You can see that on average, you could see the amount spent. Okay, that's obviously important. You want to keep a track on your spending and then one of my key metrics after Cosper website purchase or cost per acquisition is the website purchase return on ad, spend okay or Ruelas. So I like to use Rose because it helps me to identify winning ads very quickly. Okay. And I'll explain that further shortly, OK? Because this is a common story. I like to keep a track, keep a handle on website to cots on website. Initiate check out. Okay, so this tells me he's like trend signals. Okay, so this will tell me if a campaign or ad said it's gonna be successful. Um, because if I don't see signals, he'll then chances are the campaign is gonna fail, okay? Because they have to go through each of these steps. Okay, to have to go through, um, I don't You know, I didn't too caught on. You have to check. Have to initiate a check out to completely order. Okay. So I know if I see good numbers here, the company's gonna be very successful, okay? And ah, just so what is? And then, um, the last one I look at is the website purchase, conversion value, okay. Or revenue. So you obviously need to know revenue. If you're spending $72,000 you know how much stop money is making okay on what this example is under $83,000. So, yeah, that's basically OK. So that's the campaign overview. Died of you. Um, these are all the access that we've run. So in this particular campaigns, we have 186 assets. Okay. Now, to set up this report, you want to go into custom cars? Customized columns. Okay, She insect. Any default report and you can select the customized columns again. This is where I add, um, the column stuff I want. Okay. Now, these are some of the most important ones that you can see on. Obviously, pauses actually considers him or more depth. But if you wanted to add anything, you just do a search. Hell, like CBC, for example. And then you just selected here, okay? Or you can just manage the search down. Is this like this? Okay, sometimes I like to do look for ads as well. Is the relevancy school the only place you'll see that is in the ads tab? Okay, so, um, if I select all the ads, click on, um, cook on the ads, then you can see all the relevancy schools. Okay on, discuss relevancy. Scores feedback on a different call. You wanna make sure this is highest possible case. So it starts at one, and it ends at 10. 10 is obviously the best score that you get. So try make sure this is high, Okay? It is a video that explains in more detail. So that's basically all the columns that I use. Okay. Eso The next thing I want to talk about is delivery insights. So Facebook has actually given us on option for delivery inside to go. So you need to have a delivery column enabled on. You can only see it in the ad sets tab. Okay. So you can see here learning. Okay, Active learning. So what does that mean? What? It means that your Facebook account on Facebook is using its AI. It's using, um it's ah, data you're sending back through the pixel and is building up a profile of your count. OK, And if you want to see him or inside of that, just click on, um, that the I still talk to appear on if when it's done, you can see on option to say it's complete. Look at delivery insights. Okay, so let me see if I can find one. Hey, go. So once it's done, it will say active initial learning complete. Okay, when you don't even that going to a tool tip here and click on delivery insights. Okay, so this is just another layer of athletics the Facebook gives us. But it's more to do with audiences on whether they are tapped out. You know, if you've saturated market, that kind of stuff. Okay, so it is it old tool tip. Hell, um, tells you, you know, like a wizard. Like what you can do. Okay, so for this particular ad set, you know, it's spent this amount of dollars okay on its had the cause. The result is $74 number purchase to, and this is the number of impressions is delivered. Okay, then what you can do is find out if an ad has stopped for no apparent reason. Okay, So for example, um, if you haven't ad, that's running. And it's been doing really, really well for, like, five or six weeks or 56 months, a longer. And suddenly it dies. You might want to look in the delivery insights, and this will tell you why. Ok, so this is this table here is very important. More important than anything else on this page, okay? Because actual gives an order, it'll be each day. Okay. So you can see it going back to the 30th of last month. Um, you know, delivered 11.4. I'm 11,004 depressions. The first time impression rate. Okay, so the percentage of your daily impressions that comes from people seeing for your senior ad for the first time is that just under 50 53%. Okay, and then you'll reach punitive. This is the number of people who saw your ads at least once of the lifetime of a campaign. Okay, so what you might find is performance of my dip on a day like this. Okay, so look, less than half my audience were waas, um, new visitors, right? People have never seen my campaign or my brand. Okay, Andi, that goes up. OK, so, um, you want to keep it as high as possible. Okay, so this is good. Okay, this is good. So anything that's going above 80 80 85%. This is your percentage of your audience that seeing your ads for the first time Now you can ensure this by having a lot off cold campaigning. Okay, Cold interest targeting. If you're gonna use campaigns with, ah, warm interests like custom audiences and stuff, this is gonna drop. Okay? Because the same people will continue seeing your ads. They're gonna get fed up. They're gonna stop clicking. OK? But you're still going to pay for them. Because remember, Facebook charges you for impressions. Okay. Not clicks, no click through rates, not CBC is nothing. Okay? It's the number of times your ad has been delivered, OK? And see by your audience. You wanna keep his highest possible on? What you might find is this is super low. Okay, um, it could be like 2010%. And that means that you to freshen up. You'll ads the ads need to target like, cold audiences. And that's why you need a balance on both. Okay. You need a balance off cold prospected prospect targeting. I need warm, like custom audiences. Okay to retarget with. Okay, So that's how you accessed deliver insights. Um, let me just go back into. He adds manager quickly, which is where I access the reporting. Okay, um, on. Let's just without to load. OK, so let me go back to two columns inside off Facebook. They have, like, hundreds of metrics. Okay, Now you know you're gonna need all of these. Okay? This is this probably 200 here. You obviously don't need all of these. Okay? So you can see that somebody's are related to engagement. This is cost. This one is performance. Then you have messaging. Um, you know, you'll have media. So video awareness. If you don't use awareness campaigns, this is not gonna be relevant to also like, um, APS. So there's stuff for APS on here. So you're not gonna need I mean, local this. These are all the metrics for abs. OK, if you don't run absolute traffic to happen stores you need any of this. Okay, so my top tip here is just use the columns that are the most important for your objective. Okay, So I'm using I'm running conversion campaigns. These are very relevant for my campaign for my monitoring off ads. OK, so yeah, just just make sure you think about that. Okay? So I said that one of my most important metrics Israel, as a return on ad, spend the reason I like return on ad spend is because if I know that my customers, my kinds account is, you know, has a gross margin off 60% right? I could work out very quickly. Okay, So 2.75 Reuters, we're gonna take the first example. That means for every dollar I spend on ads, I make 2.75 almost $3 in revenue. OK, so does a pretty high rise now, obviously after factory in the ad itself. Okay, so I take a dollar off. So now we're left with 1.75 gross profit, and then you take off your cost of goods. Okay, So how much is the product or service cost you to deliver. Now, most my kinds will tell what? Tell me the individual cost of goods for every product. Because obviously, that would take forever. I'll need, like, a costing sheet, or like an inventory list. But instead, what we do is we take an average. Okay, so on average, I know for this account that my margin is 60%. Okay, so then when I left in $1.75 gross profit, I take off 60% because that's my, uh that's my net profit. Right, Onda? Uh, that will then tell me for every dollar how much profile made. Okay, so then you just take off 60% off $1.75. So basically the easiest way I can do it, Okay, is, um, find out how much you are. Of course. Also, we know this is 275 Reuters. We'll take a dollar for the ads for every dollar spent, and then we'll take off 60% gross margin ghost profit. Okay, um, on. That's how you work out whether a campaign is profitable very quickly. Okay. The other option you have is you can work out, return on investment. Okay, so that's a little bit more complicated, because you do need, um, like a calculator, or you do need your fixed costs. Okay, so, um, return on investment is actually calculated, as are your income minus you. Expenditure divided by expenditure. Okay, so for this example, my income is 104 $58,000. My expenditure with the IRS is 57 and 1/2 $1000 then I have to work out the cost off goods for these, um um prices. Okay. And once I do that, then add it all up to add up the cost of goods for these products with the advent and divided by the part of the purchase conversion value, which is your income, and then that will give you a percentage. Okay, then you just times about 1%. And that's how you calculate return on investment. So its income, um, minus expenditure divided by expended, jokey and is always measured as a percentage. Right, So that's basically it from this video, there is a lot you can do inside off Facebook reporting, you know, there are There are the breakdowns as well, which have covered in this is in a separate video off how you can optimize your adds further by looking at these delivery breakdowns, which includes age and gender placements regions s actual case of Hubble car video, um, on reporting. And I'll see you on the next one 29. 19 ANALYTICS VS REPORTING : in this video. I'm gonna talk about Facebook. Hannity expresses the Facebook reporting. Okay, so you will be thinking What's the difference? Right? And what does one provide that the other doesn't? Okay, so I'm actually in the Facebook reporting right now. As you can see for a live account. Andi, I would say that the Facebook report itself is day to day analysis off your ads, OK, that's what you're going to see in the reporting. You're gonna see metrics that are relevant to the ad in terms off. You know, the CPM, the costly impressions to reach the budget. Cosper results whether that's a purchase or event or I lied. Whatever is your tracking on your campaign? Andi will give you obviously the amount spent you can see here. We're trucking. And Roy, as we told that's been after carts. Website check out. Initiated. Um, also, you know, purchase conversion value, that kind of stuff. Okay, so, um, this is more kind of day to day management off what you're doing Okay on, um, something I supported in terms off. How the faithful reporting works is because this is I'm mostly doing conversion ads on this account. Okay? if I wanted to find out what a typical, um, ad campaign was doing, I could break that down. Okay, so let me just select one. In fact, let me select this one. Okay? This one's got 2000 purchases. So let's go to the ads, sort by the number of purchases, because that's what I'm doing. And then we can took on breakdown. Okay, so this is a very important section off the reporting, in my opinion, because this will help you break down and analyze how your reports are doing. Okay, so let me give an example of that. So let's say, for example, I wanted to know the age and gender off these purchases. Okay, Because this is a retargeting campaign. It's actually a dynamic product. Ads. Andi, I just let Facebook optimize it by itself, right? We don't use any parameters. Or would it specify that it needs to be on a specific platform or placement, which is that Facebook optimize because it's use your warm audiences. Okay, So because I'm sort by, I'm sorting down by West purchases. I'm going high to low, Right. So this is gonna tell me some key important metrics for my campaign. Okay, The 1st 1 is the number of purchases. 2nd 1 is the rise to return on ad Spend. Andi, This one here. Okay, the actual breakdown off the demographics. Okay, So you can see here that for this particular ad, um, What am I looking for? Okay. Yeah. Here. So, yeah. So it's got 83 conversion hits for the 55 to 64 female demographic. Okay, So they this basically gives me the option to spit test this particular demographic, okay? So I could actually duplicate its add on run it to the specific demo. Okay, um, this one's interesting for the next one down at 72 purchases, but look at the return on ad spent. Okay, So this is returning almost six times over six times a zoo, much against spending $1200 is returning like, $7800 a case. It is returning 10 7 times, so six times as much. Okay, so, um, this will be a very useful spit test. Okay, so I might want to spit test 25 to 34 female bracket. Okay, You know what? This one against the broad existing campaign and one as a separate. Campaign it by itself. Okay, you can do the same for the next demographic. So it's typically mostly female because it is a female, Brian. But we do have some male sales here. Not much. You know, uh, is mostly looks set a female Bryant. Okay, so on. Then you can look at the other ages. OK, so that's one way of doing it. The other way you can do it is look a rise. Okay, so sort by, um, high rise and then go down. Okay. So, look, it is what this one has spent 14 cents, and it's made $147. Okay, so that's a role. Has a 1049. Okay, almost 1050. Russ returned that much. Okay, so, um, that's obviously insane, but bear in mind, it's only one purchase, so I decided Delivered 21 impression. So it's not really statistically significant. Okay? Also, we don't know if it's male or female. It's probably gonna be a female, but we're not 100% sure. Okay, Um, the next thing work, your look is Look at the next look. Just keep going on and obviously have a look at the best performing advocate, and that's a potential candidate for a separate test of spit test. Okay, it now, this is obviously sorted by rise. If your campaign your monitoring leads or cost the leads or, you know, whatever is, there's one we're tracking cost of purchase. Okay? Because we want to know how much each, you know, transaction will cost, right? Like, how much? How much are we paying Facebook ads for each cell? Okay, so ises purchase. It could be cost per engagement. If that's what tracking it could be. Cost per click. It could be cost per lead. Opt in. Event. Sign up. It could be anything you want it to be okay based on your campaign objectives. So that's one thing to look at. Something else I like to look at as well is ah, benefits on this one. Money. Which campaigns? Uh, I think some of this view. Not sure. Musical activists. One. I'll issues one of the other, um, saved report. So something like that, I like to look at these link clicks. Okay, because we use a lot off. Um, if you post ads, so it'll be interesting to see Theo sought by link clicks high to low and and see which ages, Uh, the most responsive. Okay, so this one here has almost 3000 link clicks. 69 purchases. Okay, Onda decent cost result off $20 again in 21 cents. So that's another way off. You utilizing and breaking down your reports. Okay. Um, that's, however, to the, um the actual analytics inside of Facebook. So what example here, Off funnel that I was creating for another video. Andi, you How you can you monitor each steps? Andi kind of identify and see, like, a bird's eye view off your business. OK, so how about the funnels video? You go over it in a lot of detail, OK, The 1st 1 on the first time on a click on is activity. So active users. So this is set to the last 90 days on. And, um, what this allows you to do is you can see, like, active users on on any particular day. Okay, so you can see that I was kind of quiet for us, but then it kind of peaked. Um, sessions is obviously important. So if you have a blawg, um or something that you want to monitor. How long people spend on each page or blood. Pablo article. That's obviously important. Another one. That's you know, um, here, but not as important, because obviously, you have this information inside of the face reporting, But you can see the splits in in terms off age and gender. Okay, So, like I said, the majority for my example is gonna be female because it's a female brand. Okay, the next one of the local is revenue. So we could cut total revenue, total purchases, unique purchases, but kind of stops in the last 90 days. This this particular brand is that, you know, 111,000 dollars. Okay, um, Andi, this gives you the average revenue per purchase. Okay, so it's a little bit lower than our yearly average, so we typically sword deep of the summer. It could be seasonal. We just don't know. Expecting a bigger kind of push in the fourth quarter, the holiday season. So expect that to be a lot higher. The revenue pain user, Obviously, that's there. I need to see that. A nice graph here. You could break it down today. Okay. The number purchases is uh, is obviously metric as well, but I think it's is not necessarily the most important metric, but, you know, it's there. You can even kind of monitor that over a particular time. And again, you have the age gender breakdown. Okay, so you can see that, um, nearly every day off the last 90 days, in fact, probably unknowns on any male buys. Okay, so that's important. OK, follows already created a video for a lot of attention. So user retention is is ah, broken broken down here? You can see in terms off user weighted average. Okay, so this is, like cohort information. But, Hamilton, this breakdown. Okay, So what is this telling you? Okay, so this is telling you this is a chart on weekly retention from 0 to 12 weeks, and then you have the dates on the left column, and then you have the number of users. Okay, so this is like a sale cycle. So as you go further down the cycle, the attention is less okay. And this is obviously kind of useful for retargeting campaigns. For example, you can retarget for people who I saw your page attacked three days, seven days 14 days, 30 days sexual. Andi, you can, um we target them. OK, you can also exclude. Let's say you want exclude people who saw an ad three days ago. But I haven't seen it for senior after seven days. For example, if there's an offer respect particular offer you doing, then this would information would help you on that. OK, you have a cold sexual need to create cohort for this. So this is how like users behave over appear to time. Oh, any particular branch of users. So again, you can see a very similar information as attention. Um, you got few events here so you could do news activity you can do. Let's go out to card verses in a shape check out because I like that one. That's that's obviously a very good one for me because this is an e commerce store, and this will obviously breakdown. Um, the weekly I reject a So perhaps play around with that breakdowns so you can sell pivot table off your data don't use much less. Try at carts. Mercy is h Okay, let's see what comes up with. So I don't really use this for much because we have it inside of the funnel is, but you can break it down. So this will tell you for this particular account that we have. The 55 to 64 year old age range has the most at cots. Okay, this is the total value off their sales. Okay, so it's a big chunk off revenue of the last 90 days. Is this demographic? Okay, so there's my help me to Ron. Ah, particular offer for this demographic or this demographic. You can use this to do the same for you. Okay, so this is after car because it's an e commerce store. But you're gonna have a lot of events in here, such as Leeds Registrations event sign ups pays, uses office a good one if you've got. You know, if you're on a broad postal service of some time, okay, on duh. The next one is journeys. So you can select a particular event and see how it does over seven days or 10 days or whatever. Okay, So we're gonna use for this world, will use thoughts, Okay, Practices okay. And I will do 20 days. Say the settings. Let's see what that comes up with a case of my to come back to this one. Um, but you'll see, like a cells journey once asked. Loaded. Okay, The next one is percentile. So without a load, but you can see inflation are page views. Right? Um so let's have a look here. So this would be many of these. Your top 2% of users viewed page on average off 55 times or more. Okay, so this information will be useful for building custom audiences. So you got a specific type off, you know, top 25%. 10%. Whatever. You build an audience for them, and then one special offers events you want. Ads stem. Yeah, you have specific. It could be. There's a lot of opportunity with this. Okay, So this one that says practices the top 1% of users spent on average 5 $15 or more. OK, so that's that's quite interesting again because it's any common store. I can't export that information out. I could build like the top 1% of users. Uh oh. I could export this. It's a yeah. Exports a list off orders that are $500 or more. OK, so That's obviously very useful event. It might take a while to load because it's quite few events, but etc. See if there's anything. Um, it's dead. Okay, so this was tell you. Event information from the pixel. Um, you got to see this inside the pixels as well. If you go to a lot tools, pixels kind of give you a similar type off date. Okay on. Then overlap that to load somebody's do need loading. Okay, so let's if journey is done, doesn't like it. Still processing this, but start to overlap my the same issue here. If it's so you can do at carts by a channels, for example. Okay, so I want to see where the bulk which traffic sources bringing the bulk of my data carts. Okay, this is this is this is useful information, because if you're only broad adds to order placement, you can see where the traffic is coming from, Okay? And then you can potentially run a separate ad or campaign. Just a traffic source. Okay, if he's giving the best results. So you could that for browsers, browser versions, devices, device types, models, that kind of stuff, languages, whatever. On what you'll find with specific specifically with fasil cards. Is that certain devices? And I mentioned this in a previous video. Certain devices will convert better than others. Okay, for different times off offers. So and that's one of a couple of this is lifetime value before wrap up this video so you can see again, it's more kind of cohort information. Um, this is a weekly lifetime value. Okay, so this is quite interesting, actually, because this tells me for any specific date, Right? Okay, look, so, um, designer, this cohort purchased $4.4 per person. Okay, so five 1002 $170 in total five weeks later. So, effectively, what this is saying is that after we won adds to cold audiences, people have never seen the brand or engage with the brand. They will by and by when averaged $2. 47 for this particular week. But as they see the ads and, you know, we won retargeting the actual, um, purchase person goes up. As you can see, it's going up week by week. That's quite interesting. OK, so we come running along the cell cycles, we can build audiences off. Um, you know, so we can go back even further so we can go 200 100 today's to 65 days. Because this is telling us that this code is telling us that these are uses. The customers are worth more as the as the weeks go up. OK on. And that's basically it from this video. It is. There is obviously a lot to cover in this section, but just I write in literally with analytics. Just click, you know, set up your reports. Um, you know, several funnels your revenue, your active users and overlap. Um, you know, each of the metrics to find out to give you a kind of broader picture. Okay, um, have little funnels. Video as well. The analytics final video where I discussed the final steps in a bit more detail on. I'll see you on the next video 30. 20 HOW TO SHARE ASSETS ON FACEBOOK : in this video, I'm gonna show you how you can share the Facebook pixel on your custom audiences. OK, so you could see them inside the asset library. If you don't know how to get here, just click on this menu option here, go to all tools on pick on assets audiences. Okay. And I will take you to this page. Okay? If you if you're using as a frequent used option and you'll see on the left hand side here . Okay. So this will bring you to the asset library. And this is where you share your audiences. Okay? Now, the first thing I want to say is you cannot share your customer lists. OK, so think of your subscriber lists. Think of your buyers, lists anybody that has a personal relationship with you and that has been built up. You know, with a website with your personal website or brown, you cannot share that with anybody else. Ok, that is a major violation or Facebook. Time to service. So you know, don't let you do that. Okay? So that means said you can share your look like cornices on. You can share your custom ordnances. Okay, Now, just to be on the safe side. I would show it in between two accounts that you know. Okay, instead of going outside of your business manager again, that's just gonna cause it might cause issues with Facebook's terms of service, and it just keeps you safe. Okay, so So the 1st 1 I'm gonna share is let's just say we're gonna take this look alike ordinance. Just click on the check box next to the audience that you share and then click on actions and then click share. OK, So the way you could do this is you can show with any account, name or account. I d. Okay, so, uh, let's see if it brings up a search. Might need on account idea for this. Um, I just used the account I d, um, for this example. Okay, The easiest way to find the account I d. Is to go back into the ads manager. Okay on. You'll see that That the the number in the brackets here, that's your account. I d Okay. You'll also see that in the URL off the job. You browse. OK, so you'll see. Um, this number appear first, it will be something like, if you're in the business manager, you'll see business. Start facebook dot com for such ads. Manager four slash Manage and then four slash campaigns. Account equals. Okay. And that's the accountable. So that's what you want to put here in your audiences when you show them. Okay, Um, So you when you're sharing it, yeah, you click on share on That's the audience, the count idea that you want to share with this audience. Okay, so just a recap you can't use customer list. So this is a customer list. This is repeat customers when it's business. This is a manager at which chatbots lists You couldn't use them. Okay, But aside from that look like ordinances, custom audiences built off your instagram comments, shares, profile, clicks, whatever. That's fine for you to show. Okay? And I don't show you is how to share a pixel. All right, so you want to go back over here, got all tools, and you want to select the events manager on pixels? Okay, so just gonna wait for that to load, and then you want to select the correct pixel once it's loaded. Okay. So for this example, I'm just going to use this pixel here. Obviously, you would select the picture that you want to share. Okay, so here's a pixel data You could see. You know, it's called event stuff. Um, so here you want to go to the top, right when I say share pickle night, and then I will bring you to your set up. OK? Now, I'm obviously using business managers, so I'm gonna see businessman jerk account. If you're using a personal account, you just see your counts here. Okay? Eso just select whatever you want to share it with. If it's a personal account, click on a personal account. If it's a business manager account, if it's your business manager account, just click on the business manager account or personal count, and then you want to select the, um, the pixel from the list. I was going to use this as an example. You would just use whichever is. Yes. You got two ways of doing it again. The 1st 1 is you can assign it to people, and the 2nd 1 is you. You can assign it to add accounts. Okay. I've always say used the ad accounts because this much easier for you to manage. OK, so click on my accounts. And then, uh, you can click add accounts here. In fact, um, so this is just going to show you who has access to picks? Okay, Have gone out accounts, and then you can just literally select any of these in your list you want to share it with . I was gonna use this as an example. So the changes and then you can see here that this pixel is now shared with this account. Okay, Um, so if you wanted to do with people, you just click on, add people, I could just assign it to myself. OK, You and then you'll see that there. Okay, so that's basically that's how you share your ordinances on your Facebook pixel. Thank you. 31. 21 DYNAMIC CREATIVES 101 : Hi, everyone In this video, I'm gonna show you how to set up a dynamic creative. Okay, so Facebook launched a new option where you can actually test multiple creatives on what that means is that Facebook would actually optimized the one ad that's getting the most traction against that. I could be sales. It could be engagement clicks like shares. Um, whatever is great. So but I always see that's depending on your campaign objectives. So it's pretty straightforward on my show. You how to do that. Okay, so it's gonna create a test campaign here, so let's call it just test on for this one. I'm gonna use the conversions campaign objective. A Kate school use tests. Gold is test. Very straightforward. You set up the campaign as you normally would. Okay? And then this time Now, normally I do. I do recommend that you start with the ads first, Okay, but you can actually set up dynamic critics without going to the ad set for us to get to click on it. Finance it. And this is where you wanna go. OK, so where it says didn't dynamic creative. You wanna enable that? Okay, continue on that sits. Ready. Okay, so click on the ads. Tab on. Let's go at it. The at. So, as usual, just set up the ad as you normally would. If you're gonna run ads to Instagram and Facebook, then just make sure you have the profile selected. Okay? For this, we're gonna just use image ads. So I want to select something from my account, Was going to use this now and then Will test different times off, Advocate. So this is Ah, test hot. And then, um, you can add a separate text if you You know, if you want to test multiple copies because if you want test one image on multiple copies this the way you could do, OK, this is another test at okay. And then you can add that copy we're testing this to Okay, so if you want, if there's a scenario where you have one image and you're test multiple ad copies, this is how you do it. Okay. On dumb. If you just wanted to test one copy with multiple images, discovered these and then just add more images here. Okay. So well, at this one on day shift, Another dog, one anywhere not that one is all, um nice course one here. In fact, let's just leave out this. So we got two images now, Onda, um, we're gonna test two images. Andi one copy. Okay. As always, just submit your, um you're all set religious spellings if you want it. Headline. This is another test. Okay, on you can do exactly as you as you have always created an ad. Okay, So you can select your ad copies. You consider different, um, court action buttons. You can even test like call Dr Martens. That's pretty cool. Okay, on you can also test more headlines. So if you want to get really kind of creative and you want to get really deep, you contest multiple headlines in this. Okay, Onda? Yeah, that's basically it. That's exactly how you create on set up dynamic creative ads. OK, so my tips for this would be keep it simple because obviously, you know, not too many images, too many texts, too many headlines. Um, you know, it's gonna get difficult for you to track, um performance against what? The way I would do it is it wouldn't Each ad set. I will test one variable at time. Okay, So the first test is images. I'll test five images, but the same ad copy. Okay. In the second ads and set, I'll test the same image, but, um, five different ad copies, Okay? And then in the third had said, I will test the same image, the same copy, but I'll try five different headlines, Okay? So just keep it simple as possible and contained within each answer, and you'll be fine. Okay. So that's exactly how you do dynamic creatives. And I'll see you next video. 32. 22 PRODUCT CATALOG 101 : in this video, I'm gonna show you how to create a product catalog inside of Facebook. Okay, so the product catalogue will take information from your e commerce store on pull it into your Facebook account, Kate. And this is very powerful because you can then use your part of capital to one dynamic part of pads on. I'm gonna show you how to do that. Okay, So basically, what you do is head over to the catalogues section off your Facebook ads manager, and you can do that from all tools, assets and catalogues. Okay? And you will create a new catalogue. So for most of us is going to e commerce, but you can use these other three options. Okay. On e commerce is supported by Shopify magenta Google. Kind of all the big platforms. Okay, because next and in, select the ownership off this. So I'm going to use this one and then give it a name, Something useful case. So it is as well if this was the Bobs Red Shoes store, and I would call it bobs, uh, red shoes, OK, and then click create. And then you interview the cattle case. We're not done just yet, cause me to pull the parks over. As you can see, there's no products in here. Okay, So what you wanna do is go over to, uh, products, ad products Is a few ever doing to doing this? You can do it too. Part of data sources, part of sets It all comes back to this page. But this is the way that I will do it on the easiest way to do it. I mean, you have all these options, you can add them individually, which I don't recommend, because if you've got, like, hundreds of products on your you comma store, it's gonna take you a lot of time on B. You're gonna make mistakes with spellings and skewing numbers and working on stuff right of day in bulk. If you do have a spreadsheet with all this data in imagery, you can't do that. I'm not sure how practical this is, but I mean, that's an option. The next one is my personal favorite to create data feed file on Let's your e commerce platform kind of do it with the least amount of difficult. OK, and then you can import it automatically from the website. If you have a face, will pick something stored again. I don't know how reliable this is because it's going to use the Facebook pics. Okay, so, um, I would stick to this one. Set a schedule for uploading a bulk. Okay. Could go next. And then we want to do is you want to add to feed? You are. Okay, so I'm at you've got something pasted from my store. Andi, basically, it's just a Norris s food fall. Okay? There are absent side of Shopify that that do this for you. Such as data feed. Watch on flex if I just get them installed. Super easy. You're basically, um look at we're all the products in your platform and then create the feed far for you. Okay, It is an external apelike debt. If you'd watched them that you might need user name and password, and then you can schedule, um, the actual upload of the imagery. Okay. So, for example, if you are a website or business where you do have a lot of products that change in stock on, do you know, you get mawr colors and different types of varieties and all that, so you obviously want to keep your feet updated. Okay. So you can do this on the hourly daily or weekly cycles. Okay? And then you give it. Ah, the name so we can call it. Uh, we're just going for the bobs red shoes again. Okay, Just keep it simple as possible. You can select the currency as well, so you keep it. I don't know why you want to use a different currency aside from your stores, main currency, but the options there you can I would just recommend to keep it at your stores. Currents. Okay, So for this one, this is an example them using its US dollars. Okay. And then we're gonna start upload. Okay. Said now what he's doing is actually using that bureau and is connecting to the E commerce store and is pulling all that information across ago. So just gonna wait for this to are complete? He should take a couple of minutes. Maybe a couple of about 30 seconds or so, depending on how much data you have on the website case. If you got thousands of products, variants, excuse. You know, it's gonna take a lot longer. OK, so this one shouldn't take too long. I think there's only about 50 products on this website. So let's wait for it to get done. Nothing. We're doing good. Good time here. About 50% of the way through. Andi. Let's just see if it's gonna do it. I mean, it is taking a lot of information off. Okay, So think about your You know, your variants. If you've got one product in different sizes, different colors, you know you're gonna multiply, Will that also it doesn't pull the actual photo across. It will pull the where the location of the photo is on your web store. Okay, so it doesn't pull images working out that across. It just pulled the data about the product. Kate. So we're done on, then you should now see the products pulling through. Okay, so if you go into products tab, you can see all the parts coming through here, okay? And then we have, like, 50 points or so. So the next thing I want to do is make sure that you're connected to some tracking, okay? Because when you run the dynamic product and you gonna run into some difficulty with this, Okay, so um, head over to, uh, tracking. And then you just want to select the pixel, but you're using with it. I'm going to use this as an example. Don't. And then you can see that all good. Want to? You want to see that green tick? Okay. And in the settings, I just want to make sure that it's got name catalog i d. It's managed by a biz manage account, and it's set up with a pixel. Okay, that's all we want to do. Their options where you can select either carousel collection ads or single ands even changed on crop the image sizes. But I've never needed to do that. Okay, if at any point you're unsure if you whether you've done it right, just go over the diagnostics on this will tell you Okay, so, um, at the moment, let's go to, uh, issues. Doesn't like it. I'll classes to help but go Teoh event data sources. Sometimes you will see, like, just a light source something in here like a red flag. But generally it's fine. Go to event. Data sources were all good. Okay, Southport, older stuff we need off the website kit. So next one new is one the ad. So let's head over to ads manager. And now you want to create a dynamic campaign. Okay, so I just capable of this. Okay, on. Just select. In fact, let me just select ah, main account I use. Okay, so here we're good. So now you want to select a, um, dynamic Porto or catalog sales campaign, in case you click on create to some campaign objective is catalog sales. Okay, So that such a defaulted to this, For some reason, I've been playing around with earlier, but it is no on cattle sales. Just select cattle sales from conversions. Okay. Same as before. Just select the cattle feed that we just created. Okay, so for this, we use bombs. Red shoes. OK. You should honestly want if you wanna created one, um, catalogue. Okay, so give us the name to call it G P. A. For dynamite. Part of Dad's on this. I'll call it D Be a one on this one are courted gp one. Okay, so the ad set name will change once I've done the targeting. All right, so, as always, I want to start with the ad itself, okay? building at first, then go to targeting. Okay. Find a lot easier to to do it that way. So click on the ants tab. Wanna build it out? Okay. So, as always, select the correct page that you want to run the ad from on if you're running on instagram so that the correct instagram profile. Okay, so you do have a few options. You insect ad would image, which is single image ads, technically, a limb post. But, you know, we call it's dynamite Dynamite. Put it down because it is retargeting on door about all these tax text here, we're gonna change all that. Um, you've got the ad with multiple images in carousel. So if you are a business that sells, like, close excessively use handbags, tops. Well, that kind start, then you might wanna try and tell a story in this, You can do that. And then you also have a collection out. Okay, which I'll go through in a separate video, but for this example was gonna do it added an image. So the, um that is automatic report off the website Now. You know, it is kind of cropped. Um, we're limited in what we could do with actual image itself. Okay, Now Facebook will optimize this themselves, so don't worry about it too much on. Also, we are targeting warm ordinances because this is ah, retargeting campaign. Okay, so for the website, just put in the destination page. So if that would typically be your home page, we're gonna sell them to self page. Whatever is. Okay. Um hello. And as always, you know, make sure you feel that. And so did you, uh, forget to order, okay. Or you could do something like, um, Gramp, 28% off today only. Okay, Newsweek, uh, news feeling description. Germany is the same way and soon on you. You don't put this in and tell it to you. I like to kind of use all the real estate because you do see it on some devices and others . OK, somehow you see on a tablet device, but not necessarily to stop on a smartphone. But I just like to use the entire real estate that Facebook gives us okay for the text because it's a retargeting campaign. But I do. Did you, uh, forget to order? Okay, um grab the space forgets. And now The reason it's called a dynamic product is because you can actually put a dynamic place order in here. Okay, so click on this little plus sign here, and then you have all these options. Okay, so the name is a part name. The brown is the brand name. If you submit to this information inside of your CRM war you commerce platform, retail idea description, all that the ones most of us going to use the name. Okay, so cook on name, and then you see what it does on the right hand side of the preview. Okay, So grab the happy trails, Roll World Cup Black on. What's great about this is this will show the product that the user last clicked on, uh, through the Facebook because Facebook know so much about all of its users on and everything the user does. This information is super useful for us. Okay, on this will change like it's not. I'm not saying that every user's gonna see this, right. You're gonna see the happy Trail trials, World Cup, black top. It's gonna be very personalized to them. And that's why it's called a dynamic part about Okay, so grab the, uh now on save on extra 20% today. Okay, so use code 20 off the check out. That's it's top, like, you know, like you guys know I like to use the court action inside off the copies. Also top shut now to get started. Okay, so that's what the cop is gonna look like. Did you forget to order grab the port name now and save an extra 20% today? I want you added incentive on the we talked campaigns because you obviously want to get back in and you want to buy something from you. Okay, so use a discount that's affordable for you if you're using an incentive. Okay. This is 20% off just for example, of this video and then tap shop now to get started. Okay, so that's good. You can also add some image overlays so you can dio percentage off, which is good on, because that's what we're doing. So you can see is on there to just stop. Yes, he was a free shipping one, but does that you just one. So, yeah, it's not shown on here for some reason. Sure, Why? That is, but in a previous video. I actually, um, showed you the image overlays, whereas creating ad and you can actually add is a little banner here. Not even sure why It's not showing on this. But there you go. Facebook for you. We'll actually show you, like a little label here. Okay, So be free shipping and tell product 20% off. Whatever. Whatever. You said it too. Okay. What did I use? This is not working anyway. And then change court action. Okay, So obviously, I have you shop now as a call to action in the text. So I'm gonna use the shop now. Button Okay, on. You can also see the previews. Check it out. Um, the ones that I'm obviously most interested in his Facebook on instagram. Okay, So to go through skin, um, through on you could see how wide so powerful on instagram. Okay, because it's a long image. Facebook doesn't crop any of it on. It looks great, right? Faces off. Obviously. As you guys know, from a previous video, Facebook faces do really well on instagram. Okay, so that's basically it for the ad. And this is what it looked like. It. So I had to tap tap quarter actual bottom to get started. Because on Instagram, you will see it as a shop now. But its no clear that it's a button. Right? So I like to just call it our in the copy. Okay, So when you're happy with that, just click on close and then head over to the ads. Click on edit. Um, now it's a little bit different, Okay, Because this is a retargeting ad. So the audience is you got to two types of audiences. The 1st 1 is you can use information from your pixel or up to create retargeting audience. Okay, so remember I said to you guys that the face of Bixel tracks everything that the user does , okay? And it sends this information back to Facebook. So Facebook has a lot of information about you. OK, so you can use if your account is seasoned with a pixel, then you can use the information. OK, if your news custom audiences, you click this and then you'll see the traditional out that we normally see in the attic. And you can select all your of course Morning Two years ago, Clark audiences on dso okay and You can also target different states, countries, ages and genders. You can also use some interest targeting as well. Okay, but for this, I'm gonna show you the retargeting options because this is really powerful. Okay, so we have some scenarios here. The 1st 1 is viewed or added a cotton, but not purchased to test this. Okay, the ones that do really well from A are 37 14 and 30 days. But bombings test it now. The smaller the days, the longer the shorter the audience is gonna be a country. Your 30 day audience is obviously gonna have the biggest, the old insides. Okay. And that's predominant based off traffic. Okay, so if you don't have much traffic on your website, these orders, these are gonna be that big. Okay? It's a test test test. The next one you have is add to cart, but not purchased anybody who's added car, but having purchased okay, Then you could do on Upsell. Okay, So promote your products to people who viewed a particular particular product set. So, for example, if we had product sets inside off our, um, catalogue, then you can create, you know, up sells for that now is not something that I use. I do do up cells, but I don't really use the Facebook native up sells for that purely because I don't know how good it is. And this is not something easy to track. Okay. Whereas if you use an Upsell app that external act like zip if I or, you know, one cook up cell or car talk with someone other is much easier tracking there. Okay, again, the same across our products, very similar to absorb Brooks you products set. But it's not something that I use or, you know, not to say something that I don't just like, but it's not. I can't recommend at this point. These ordnances are the best. Okay, on the custom combination is always good as well, so you could do something like somebody who is viewed in three days. ALS viewed within seven days in the last seven days, but they have not purchased in 14 days. Okay, The reason I like to do this is because this covers both salary weeks in the US again. So people in the U. S. And all you Americans watching this you will know that most Americans get paid every two weeks. OK, so this will cover both. Those are instances. Okay. And again you contest, You know, viewed in three days, but on board in seven of you didn't want but not wait three again. Just remember your audience size. It would be much more if you do have lower traffic, OK? Or Yeah, general. Low traffic. You could go out with a cart full purchased. Okay, on, um if you have a continual product. So, for example, fitness industry or yourself protein shakes. And this was a good one because you can then do if they purchased in 30 days, but they haven't purchased in 60 days. Then you can run the ads to them. Okay, on dumb, You know, think about your overlaps when one is a product most likely to run out. Okay, so if you sell any kind of consumable item, this is perfect for you on. Then you have obviously placements. It's the same as the other ads and optimization deliveries the same. Okay, so that's basically had to create a product catalog on a dynamic part of ads, you know, show a lot to cover in this one. So go back. Have a look at the video again. Pause it. Go through it on. I'll see the next video. 33. 23 FACEBOOK ANALYTICS FUNNEL : in this video. I'm gonna talk about the Facebook analytics, but particularly the final set up. OK, so visual analytics is obviously a big area. It's out of Facebook, actually. Gives you, um, data analysis similar to how the Google Analytics platform works. If you're familiar with that case, so kind of the same structure. But obviously this data is all inside off Facebook case of the first thing you want to do is head over to Ordell's measure. Reporting analytics OK on is gonna bring you to this page. Okay, So I'm actually set up a few source groups. If you see nothing in here you've never done before. Words click on, create event source group, and then select the account or, um, but managed account that you want to run a final Four case, it's going to use one of my examples here on talk you through the next steps. OK, so you could see that there is a lot of information inside of here. Okay. And then another in depth call over here will go through each of these additional options. Okay? Inside of activity. But there is a lot inside of here. Andi, what's interesting is that this is a very relevant to you as a Facebook market. Okay, but it is based off your data, OK? It's not like something like Facebook Google Analytics, where you might have the Google pixel installed on your website Or, um, you know, your blood or whatever. And then Google pulls our information out of your website rate or the pictures send it back to your Google analytics account. Right? So my point is that it could be data leaks. It might not be as accurate as it could be. Whereas this is all contained inside of Facebook there is. I mean, there is very little element off error here, so Okay. So, basically, that's what you wanna use the analytics inside of Facebook, because it's it's very relevant, and it's it's a super aka. Okay, So first you wanna do is, um you could be an overview tab. You will go down to where says funnels. Okay. On this is the final section off the analytics, not basically funnels lets you measure conversions for sequence of actions. Okay. So, like it says, they're create funnel to learn more about your conversion rate and completion times for any specific flow in your app or website. Okay, so why would that be important to? Well, let's think about it this way. So let's Let's suppose you run a e commerce store. Okay? Um, you want to know how many people land on your product pages? How many people go into, uh, you know, pick, pick the the information. Then they add to cart and then from advocaat, they initiate the check out, and then from initiate check out, they purchase their completely order. Okay, So it would be important for you to know, um, the sequence of events. That percentage is the amount people the cohorts that you're seeing in each segment of your funnel. OK? Because, for example, let's say you get ah, lot off traffic from your page views to adieu. Carts. Right. But from and cards to initiate, check out will purchase it. David, your people drop off, okay? And you can explain that, right? Like, why would they drop off if they're adding to cart? It would suggest that they're very interested in your product or service. Okay, So why would they drop off now? There could be a range of reasons. I'm not saying there's one specific reason. But using this report, you can find out like you don't break that information down even further. Okay? On, find out what types of people. Ah, you know who the people are that are going to call it and, you know, then potentially identify why they are not completing the order for the purchase. Okay, so this certainly helps you do that. We want to create a funnel. Okay, So press create final on for this. I'm just gonna add theater caught, okay? And then by overall, there's a lot of options here. You can see there's all these and inside of the events, you can select any of these events. You got my payment info. Content view page oozes is one. My favorites initiate checkouts is one of my favorites as well. Um, because you want to see what kinds of people are checking out. Okay, Now, the actual report itself. When you're inside of as manager and you look at your facebook reports, it doesn't break it down into this much detail. OK? Which is why this athletic section is very useful to So what you wanna do is you want to select any part of funnel that you wanna you wanna measure? Okay, Andi, you got other custom events here as well. We know what we're gonna discuss that which discuss the main events, because, I mean, look at under court, and then I'm look at age. Okay, Um and that's any time. So let's see what the information brings us. Okay, so maybe we can select the last 90 days, make it bit more border on. You can select anything you want in here. Okay? You can even set custom range. We're just gonna use 90 days for this example on. This is quite interesting, actually. OK, so, um, this is telling me who's Adam caught on and you know which ages. OK, so that would be important. OK, Because typically, what you find is that because this is any call my store older. All the people, all the customers or visitors are typically going to be, um, married with kids or grandkids, so they tend to have more disposable incomes. Okay, so what you'll find is that the older rangers will have the most from land to court again. And you can see that here data car events, you know, 730 users within this age range, which is the biggest cohort. Then you have 45 to 54. Ok, um, Andi, As you would expect, the lowest after court ratio is 18 to 24 year olds. OK, so a young audience with you don't have as much disposable income because there are college or, you know, whatever. They just starting our starting out on the career ladder. So typically, you would find that this age doesn't generally have as much disposable income as this age range, because you have to 55 64. You're thinking about people who are soon to retire there, people with grandkids, Children and grandkids. They're gonna have a lot more time, a lot more disposal income. Okay, so this is a great, um, report for finding out any potential opportunities for you. Okay, so this will be a great age to run ads to you retargeting ads, too. Certainly something. I will test the pay. The next thing you wanna do is have gender has gender. Um, what's its client type? That's a look at this one. This is a new one that they rolled out. So Okay, so this would be different times. Devices, I think weather You've esses browser. Okay, Marie, sure. The difference. Dairies. That's trying to the one that I know I have used before. Okay, so, um, this one is one that I've used in the past where I found that we had a lot off Advocaat's for specific browser. I think it was safari. I'm not be wrong, but we had a lot of actor cots for safari, but they check out theater card to the purchase. Um, Rachel dropped significantly. Right? So, um, who kind of scratching our heads as to why that was? And then it turned out with some which of auditing of the site. And we installed some, you know, tracking tools and tools that could record the customers journey, etcetera. We found that the actual theme for the Economist site wasn't optimized for the safari browser. And so what happened was when they added the cart and cooked on the next step from at a car to check out they were having issues with the browse. OK, now, I would have never spotted out if I hadn't seen the ad cots, too. Purchase or, you know, you should check out whatever funnel. Okay? Because how I can explain such a big drop, right? You're not gonna get 100% people checking out and converting, you know, that's what that's a given. Ah, 100% of the funnel is never convert. It just doesn't work either. But to see a big drop. Um, you know, at the level that we saw, it basically identified a major issue. Okay, so things like this are great tools for you. Okay, on. And, um, you can add, uh, you know, other. Um, try all the events, like so get this. Get this. So let's do add to cart too. Purchases. Okay, That's a good one. So how many people out? A cart versus purchases? All right, Onda, um, you can see, um, what does Give us Okay. So way have Ah, 38.5. Final conversion rate. Okay, so, uh, let's run this up. The tech 9% to 39% of people who act a cart will then go on to purchase. Okay, so that's a pretty high percentage. Um, look, set is never ever gonna be 100% on this, which will tell you it's a really useful information OK, Onda, um, just play around with this. There are other things you could do. You can even add. That's a would you initiate Check out Onda will do purchases. Okay, so let's see the overall final, um, final steps. Okay, So 100% s Oh, yeah. 3000 3.25 out of 3250 people added to cart right off that 101,000 on seven of the 40 people initiated Check out. So it's about half. You can see 53%. And then from this point to this point, we had from 1007 of 40 people, we had 1230 people Check out. Okay, so that's a huge, huge step. Okay, so we get. So as long as we get people into the funnels into atta carts, um, Andi, you know, into getting to initiate your how we know that a vast majority people are gonna completely order again. And I said, I mean, we haven't really lost many people from initiate check out to, uh, purchases. Okay, so that's pretty good. Maybe we can do a bit more on the attic art to initiate Check out. Um, step, but because this is a Shopify store, you know, we don't have as much control on the, you know, the check out solve any ship steps on. Also check out pages are secured to be actually have the opportunity to, um, you know, configure them as much as we want, but if I was looking at his final, this part of it is excellent, right? It's super optimized. We got 71%. People who get to initiate check out are gonna purchase. Okay, Well, I could do is look at ways of improving this section of the funnel. All right, getting more people from add to cart to initiate check out. All right, so that's just an overview of the kinds of things you can do inside off Facebook analytics and the funnels. You have a play with it. You know, there's there's so much more, you can do it. There's so many more events. Um, this is obviously for e commerce and pre defined events off the pixel. But if you had the lead generation campaigns, you have leads, um, sign ups. You know, there's content view page. Use your people. If you've got blood post. You can check your mouth page usually getting versus, you know, the time spent on each page. Okay, that might be interesting for you, because if you write blog's, you obviously want people to stay on the block and read all the content. What, you want them to spend as much time on their. And obviously, if you have external sources off advertising, that makes a lot of sense, right? Like if you want to promote your bill post with paid advertising, you want people to stay on their as long as possible and click the links on. Go through the ants on your on your block, right or whatever is if you're selling like a A product or service on your blog's. Or if you just want people to read a block and then sign up to your newsletter or subscribers list or whatever, then it might be important for you to know how long they spent. Okay, so how to play with this? There is a lot of things you can do on here on day. You know, I'll go through, um, more in terms off videos because I mean this is a huge fruit section on Facebook itself. So comedy fit it all in one video. But the final section is definitely something that you won't try on utilize for your campaigns. Okay? It's nice watching and I'll see ya next video. 34. 25 FACEBOOK DEVELOPER APPS : in this video. I'm gonna talk about the Facebook developer. Options, um, how to run on Facebook. Sorry. How to on Facebook ads for APS on some best practices. OK, so you could see them inside all of the Facebook. For developers. The actor you are All for this is developers dot facebook dot com on anybody with a Facebook account can actually log into this case. So this is where you would set up your ab details your profile on you get some It takes with its OK, so I'm not your built in our but I don't want up traffic. So this is why you're seeing this. Ah, Mt. But let's click on the try demo. Okay, so this will show us some examples off often app with some data in. Okay. So if you did have AP traffic, this is what it would look like. Okay, on. You can see this inside all of your facebook analytics. Okay. So you can see. Got a lot of useful information in here. Um, everything that you'd expect. Okay, So the move uses unique uses the week of attention. Um, you know, activity of users. So the biggest challenge you're gonna get with abs is obviously getting people to cook the ad and install. Yeah, but then getting them to pellet pay the applicator. Because if you've got enough purchases, if you're running ads inside the apt and you want to be you want to stay on the APP for as long as possible. K Onda, this is the time spent per user, he was attention. Some metrics here. So if you have the data will tell you gender age is okay. So age is always dependent on the type of ad that you're running, Um, on which age range suitable for okay. And then, depending on where you drive the traffic, you're gonna see a split off the top five countries. Okay, so the analytics is going to be very similar to the kinds of analytics you've seen before. I guess the only difference and a major kind of improvement would be you can now see activity by users on bond. That's obviously important. Okay, So if you wanted to, for example, push out updates on your app, you might want to use the court hours. Okay, Because they're more likely to, um, you know, respond Onda, test these features. You might want to do it before. So these are the core hours when this app has been used. The doctor gets the more uses you have, so you might want to push out some. It was this example. You might want to push out some ads, like, say, two AM onwards, but before something like 56 AM Okay, Because that's when you're gonna have the most active use on your maps. So this will help you make some long term decisions for your abs. OK, I'm to close down. If you wanted to create a new profile, he's click create new app, Okay? And then you just set it up and go see the Wizard here. Okay? I'm just using this test app. Stock traded Onda, um you know, is there some options in here so you can add other users? You can invite them to the app, um, and is a bit more advanced stuff in terms off our restrictions. So who do you want who do who do not want the ad? The app to be used by so you can do age, social discovery, which is, um, app usage stories can appear in a tickle or the newsfeed because the ticker is the graph. So it took a top. It's also on their newsfeed. Okay, You can also restricted by country. So if you haven't had that's running for app that's banned in the country, you cannot disable that. Okay, on you can stop it from running off to a particular country. If you've got those kind of issues on some other things here that bit more technical, um for, you know, security. You you have developers and up installers and providers. Waldo, make this more than I do on. Then there's options for, you know, you create a new page one page Ricans you can assign it to on existing page. You can also you had creates this up, Andi, link it to a business manager, which is always a great idea. And then you can manage it inside off a account. Okay, You can also add a domain. So if your website, if your app is actually on another external domain, it's outside of Facebook. You can do that. You can die in here. Okay, on. You can authorize accounts for adds because you can add a look. You can either add a bunch of accounts ideas in here, or you can authorize a bunch of businesses. Okay, which is kind of similar to assigning it to a business manager in terms of running the ads . And so my best practices. Let's head over to add manager. I'm just created an APP install ad, so or campaign. So it's this option here, which is the APP installs. Okay, that's the one that you want to select for. Disagree. You can't use any of the other campaigns. OK, Has to be up in stores because Thea happiest door campaign will let you select the app. Okay, so come on this and then go to the ad sets, okay? They're gonna edit and then from this list. If if I had this, um, app or if it was in the app store on Facebook, then I will be able to select it from this list of bacon, but because I don't have any APS alive on it, you create actually use them. Then. You know, this is why this is corny Blank. OK, but you're gonna have ah list of absolutely created. Okay on. You're gonna see it inside of you and you'll account okay. Also, you can sector from the app store says typically gonna be like a drop down on everything else is then the same. Okay, you can select dynamic creative. You can even sect a catalogues if you want some dynamic product ads, some retargeting Donovan retargeting ads, you can select a catalogue if you don't know how to create a dynamic product ad. Go to the video where I discussed it in more detail. K and I'll show you how to set up the feed product catalogs and everything else. The next thing you want to do is set up. Obviously the schedule and the budget. You can target custom audiences, your demographics, your countries, your ages, genders, even languages on your use of detail Targeting. OK, so this potion off the onset is exactly same as anything else. Now, um, what's gonna be wildly different is by default, the APP install campaign is gonna be targeting mobile devices. OK, because it's ah, it's an apparatus and at four tablets and mobile. So that's where it's it's gonna deliver these impressions, we add, so you don't need to worry about you're going to worry too much about the placement I would still edit them and make sure that it's going to the right places. OK, so I probably remove Messenger all this network on Keep it on instagram and just Facebook. OK, um Hillary, because it's harder to optimize on these networks. But with Facebook and Instagram, it's easy. Okay? Also, every placement or platform will have its own. Yeah, image sizes, video sizes fantasizes that set rocket. So it's very difficult for you to don't you? Only one go on. What you'll find is that if you preview your ad like a banner ad on audience Network, you'll find that the Facebook has cropped. Image looks of extruded. Okay, so if you're gonna run on his network on messenger at tests just wanted to these can come placements. Okay, So have one for his network campaign for news network and have a campaign for messenger. Okay, that keeps everything nice and tidy on. You can create different images or video sizes if you need to. Okay. In terms of the ad, it's exactly the same. So you click on edit. Okay. Obviously set the Facebook page instagram page. You create new ad or video, or you can create videos and car cells. You can also creates light show. Okay, so that's all possible as well. Onda? Um, exactly same before. Make sure you have compelling ad copy. Make sure you include a headline. Always use call to action buttons on. Call them out in your text. Okay, this is quite important for, um, the deep linking. Okay, So basically, a deep pink is ah, you roll that takes people to a specific location within your app after downloading the applicator, for example, if you had, like, a special offer inside of your app or like an Easter egg or like a hidden feature or you wanted them to go to a specific section off your app, you could just put the app your l in here, Okay? And that's called a deeply okay, so you can send them to that specific location. You don't need to go to a top level location where they download the Africa and install it so you can deep link if you want to send them to a specific part off the app. Okay. On example of that would be Let's say you're running a service or product app. Um, but you want to promote a very specific part off the the application. OK, well, you can send him to that. If you got your role to that specific part of the app, you can't just send him to that. So we've had an app for something like I don't know how to find cheap T shirts online. Okay, on the app itself had, like, Speidel where you can search Amazon. You could search eBay very, very quickly, but the spy told is free. But then everything else inside of the app is is paid. You can send him to do despite to a section of your app, you know, which is a free section. And if they want all the other hidden content or order of services that have to pay for the application, that's how you how you would use a deep blink. You are Aside from that, have denounced the same. You can use Thea Donald language optimization, which is something I've covered it in a different video. Okay, so definite test that if you wanted to run ads in multiple languages across the world, that's an option for you. Okay, So what are the my best tips for Apple stores. Okay, I guess it would be the same as any other campaign. Okay. Make sure you're targeting is on point. OK, if this is an app for android devices, make sure you're targeting all android devices. There's no point you sending adds to IOS users because they're not able to install that on there. Device. Okay, so make sure you have the right audience, Okay? The same is true for IOS, you know, make sure if you are it is an IOS app. Make sure you're sending it to IOS users. You're gonna waste time. You're gonna waste budget by sending it to the wrong people. And also, your relevancy scores on your hands. Just gonna drop, okay? They're not gonna be as effective as, um they can be. OK, um, in terms off, um, all the best practices, your focus on the features on benefits. Okay. So future will be you can pay our game for on a, um, R game helps you navigate. For example. Let's just say you know, or our game. Our app lets you track the number of steps that you've done every day with your phone. Okay, so you know what is that that's that's Thea. That's a feature. What's the benefit or the benefit is You could hope that app up to your your phones politics. So, inside off your iPhone, you contract steps you can potentially connected to, um, like a small band, like a Fitbit or jawbone or something that you can integrate it with that potentially, if that's what you have is an option. So these are the benefits. Okay, so the future is it does X. Um the benefit is this is how it will affect your life, OK? And this is what you can do with it. So put real life examples wherever you can. Okay, if it saves time, If it saves money, it relieves boredom or whatever is, then you're gonna get a lot more engagement than just saying, you know, we have a nap. We haven't app that you can pay for 24 hours of free. OK, it's not really it's not really a benefit for that. It's just more of future. Okay, Benefits focus on how they can use the app to benefit their life, right? Like the impact. How does it have an impact now? Okay, Other things are focused on the types of APS APS there are. So, you know, if you have a Lett's monitors on a number of steps taken today, find out what your competition is doing online. Okay, so there might be other APS in the marketplace for that category. See how they market? There's Okay. Look at the kind of copy that using, um, the bullet be and they'll possibly have bullet points. Um, also, you know, look at what the other aps do That yours don't. Okay on Finally, this would probably be good. Is you have some reviews? Have some product with useful APS. Okay, so Ah, well, app review. So, you know, you can call this out inside of the A text, um, inside in the ad so you can say, you know, don't take all wait for it. See what John had to say after downloading and installing the app. And you can take a little coat feedback review on just paste into the ad. Okay, That's obviously very effective because you're building a relationship on It's always also social proof. Okay, you're getting social proof from that. So that's basically it from this video on how to, uh, one baseball caps, You know? Well, to some developer options on some best practices. Okay, so thanks again for watching, and I'll see you on another video. 35. 26 FACEBOOK EVENTS : in this video, I'm gonna show you how to create a Facebook event on how you can run ads to. Okay, So events are really powerful objectives inside of Facebook because, you know, sending traffic outside of Facebook, right? Like they see the event on there. Facebook news feeds timelines on. They can either inquire you click on the links, except you think about it rejected. So because of this Facebook will reward you with really cheap campaigns. Okay, It's gonna cost you as much ascending traffic to an external page. So I'm on a test page here inside of Facebook. Andi, this is how you create the event against you. Wanna go to your events? Tap on. You will create an event. Okay. Now uses first before you move onto the ads, OK? Inside of as manager. So, um, build your event as you see this in this video. Okay? So the first we want to do is you want to event video or photo? Okay. Um, so depending on your campaign, whether you know, if you're trying to fundraise or what you know, you're gonna have a physical, um, event, you know, like a location in a bar or something. Then you can you have a video that? So I was gonna visit Blankers from the page, but you can change it by clicking on this button. Okay. The event name is obviously porters, or you can call it, um, you know, uh, calling or veterans. Okay. And then you can have a location in a visible place, so it could be like a city, um, or the street. Um, like a So this is this Bring up Houston Street who don't play a palace. Houston City. I expect you put in road names. You could put in zip codes. Whatever is you want. Okay, So what is going to select the city, but his example And then you're select, You know, the frequency. Does it happen once is a daily whatever. Right? So we're going to want for this example. And when does it start? Right? Like, is it today? Tomorrow? Whenever. Okay. And how long does it last? Four. So you want to select that and then your report in a category, So this could be Let's say it's just gonna be drinks. We're just gonna do that. Drinks, um, common. Hang out with us. Drink Okay, So for this have selected the drinks category and then, obviously, on a poor description, it's part of a compelling right. Um, make sure that you have got all the, uh, your main points. You know where it's gonna be a dress code. Um, you know, what time is it? Finished? What? Time to start that kind of stuff, right? You call on the description. I know we do have the start and end times, but, you know, sometimes people have to see in here, so just, um you better mind schedule. You can change the schedule if you want to, um, by, so don't leave the schedule. Okay, Um, let's kill this putting keywords in here so this might show up on the if you can see this behind me where it says war veterans, that's the graph search. So if you wanna, you know, sharpen your search results because, remember, Facebook is also a search engine. You gonna sharpen these results? Then you can okay on your bosom, like, uh, he was related to your event or industry or whatever. Right? Is it can friendly. If it is you check that. And then if it is ah, paid event. Then you can send him to a ticketing website like Ticketmaster or StubHub or some other on you can put that you are in there. Okay, ana times a posting. You can let people your potential audience post on here. Okay? Or you can, um, 10 posting off, get on, You know, to get well, or they can post. But then you basically approved their comments. It also had people into this event. If you got, like, you know, co event. Ah, friends and relatives were hoping out they put their names in here and they can manage the event for years. Okay. On display the guest list. I leave that ticked because that's not social proof. So if you want, you know, 200 people attending your event, um, you want to see that in a list, right? Look, you want to see that events? Because that makes it more, um, legit on. And, you know, humans are social being, So when I see other people, you know, when you see on your event, other people going it's more likely to It was them to say yes. Okay, so, um, we're gonna publish this on page. I'm sweating up to stay out. Hagel. Here's the event. So next thing we'll do is head over to your as manager. Um, click on. Create. Okay. This time we're gonna select a, uh, responses. Okay, just call this whatever you want. So this is veterans event, and I'm gonna call years veterans. I'm going to call this event one. Okay. I always use called. It's whatever is relevant to when I say the draft okay, closes down, and then I would always go to the ad first, make sure that's working and set up. Click on edit and working. Okay, Leah. So you want to set the right page? So this waas, let's go back here. This is some veterans, okay? And I want to select the ah, the event I just created calling all veterans. Okay, on you can see that this is what's gonna look like on their mobile newsfeed. Okay, on what I want to do is fill out like any other ad. Okay, so, um, you can put him texting and also calling or veterans. Are you free? On dot, dot dot Okay, Let's just do that. Okay. Hi. And then if you are, then click interested or since so, using all in ad copy. You know, best practices and guidelines on the previous videos. Call them out. Are you free on Bernadotte, which is date if you're then click the call to action, but Okay, that's basically it was going to do just that page. Select the event, Andi. Yeah, that's it. Okay, so make sure filled in every think branded content. Yeah, we're good. We could hear which closes down and then the ner message. Okay, that's fine. Just a stable account. So a good, um because I don't and then we want to do is click on add sets on then. Obviously, the success of any campaign is down to a targeting. Okay, on your demographic. So make sure that's filled in on when you happy, just like on review and publish. And that's it. Okay, that's how you launch on create an event campaign. That's what doing else you on the next year 36. 27 ADVANCED FACEBOOK OFFERS : in this video, I'm gonna talk about Facebook offers, okay? And how you can create them. So the Facebook offer is a really cost effective way off Getting your message out there, okay? And getting customers and sign ups. And whatever it is, you want the offered to be OK, so it is. Ah, great way to kind of build engagement and, you know, brand awareness case. So his i d Adds manager for Facebook on. I'm using a conversion ad for this. OK, so you're only add sets tab, Just click on edit. Okay, So it's gonna be ah, website conversion event set up is you normally would with any conversion campaign and then where you have the offer button? Toggle button just enabled. Okay, so now you're gonna be asked to selected the page where you will run the offer. Okay, So select the correct page, and then you're gonna create the offer. Okay, So on offer is obviously something that's enticing to your audience. Right? So if you're selling books as the deVeau offer here to just or you have a 20% Allah cocked offer on in your restaurant, it doesn't really matter, right? It's basically an incentivised way to drive traffic. Okay, so for this example, I'm gonna use the buffet in a restaurant on. I'm gonna give them 28% off. Okay, So 20% off Allah cart the way Onda. And basically, this is gonna be very similar to you know, any offer that you're presenting for your business or for whatever is okay if your off your page or brand so it could be 20% off. Got a call? Um, much does make any sense. The other carte menu. Okay, so, buffets obviously, um, you just go up and eat ala cart menu is fixed prices. Okay, So if you were selling books, if you are selling services, anything to do with your business kept. So So you wanna convincing title? Okay. Something to grab their attention. Next, you honor, tell your offer. Tell people about this officer. It could be something like, um, 1st 100 customers only hurry whilst offer loss. Okay, Something like that. Or you add a bit more text. Its internal too. I don't want to set an end date for the offer, so it'll start today when he launched the ad. And then obviously a time and date so you can set that for mine for a week. Whatever you want to do. OK, um, where can people redeem this? Officer? Cannot be online can. Is it online? Is it online in store and tied up to you? This is gonna be install, obviously, because we have, ah, restaurant. And then if you have on online offer, if you're if you're selling a web store or some kind of Web services, then just put in You're, um, website. Okay, so this is just making this up. This is gonna be, ah, franks restaurant dot com or whatever is OK, so that's gonna be your website where they can redeem the online off. Okay, so next I want to do is what type up promotion is. This is a code. No code or unique codes. Okay, so most of you are going to use a code one time code or a set of unique codes. You probably want to use unique codes because otherwise, if it's a one time code, you're gonna get issues where people are gonna be using the same coat over organica. So if you have a unique code, it can be redeemed once on that keeps you kind of safe with online purchases. Okay, so you can I mean, there are some options here. You can select the co type or you can upload your own CSB template. Okay, so if you do have a list of codes, you can actually upload your own template off Khoja que onda actually want to do is how many codes do you have? OK, so for this example, we said 1st 100 customers only. Okay, so I'm just going to set it 200. Keep it true to my offer. Okay, Next thing you can do is you can hide to the share option on your offer. Now, I don't really recommend this. You can actually remove the share offer, but if I take this, that's what you going? Okay. I think it's very important for you to go viral. OK, so if a friend Oh, our colleague off the person who sees the ad he likes to offer you like your your proposition. There's no reason why. Then I'm going to share it with their family or friends on Facebook, okay? And that's what social media is all about. So I want to see don't think you would want to remove this option, but if he did, just check this button. Okay? The next thing you can do is at your terms or conditions. Onda, this is something that I would recommend. Like if there are any specific terms and conditions, For example, you could only redeem this offer between, like, you know, offseason in the off peak in the restaurant. So between, like, nine and 11. Then you make sure you mention that in your times in conditions. Okay, so we're gonna do something like only redeemable between nine. Am on 11 AM or whatever is the condition. Okay. If you wanted to accept this offer in only certain locations, then you can do this to just set that on you. If you have businesses in different cities or towns, you can select them in this list here. Okay, But when I'm gonna use that for this example, we're just gonna keep it simple. So that's the details page and you can do is select the notification on, see what the notification is gonna look like. Okay, um, that's pretty good. And then this is one of the reasons why the Facebook offer is a great Andi Underutilized, um, kind of tool within Facebook. OK, because they spoke. What? I should do the retargeting for you. Okay, so when somebody sees or interacts with the offer, don't you see this pop up inside their app or that desktop browser? Okay, on. And that's basically just Facebook doing the retargeting for us. Okay, so that's really good feature. The other thing as well is that it's not a is non obtrusive, Okay, Because it's happening within Facebook. People are gonna be offended. It's not gonna be too personal to them. Okay, Onda finally, his email, um, that they would receive. So this is what it looks like in email form. Okay. And then when you happy without, just click on create. Okay, Andi, that's basically it just launched the ad, as you normally would. All right, so that's basically how you create a Facebook offer. I'll see you on the next video 37. 28 DYNAMIC LANGUAGE OPTIMIZATION : in this video. I'm gonna talk about dynamic language optimization. Okay, Andi, Why? It's useful. Andi, Why? Facebook has launched this feature. Okay, so the Don Imus language organization led to test the same ad, but in different languages. Okay, so, um, why would I be useful to you? Well, think about it if you're running a new ad campaign in someone of the U. S. Um, you contest the you know, the basic command in English because, you know, the whole of us speak English, right? But when you get to states like Florida, um well, I New Mexico, Arizona, California, where you do have a large number off Spanish speaking citizens. Right? Then you might want to test the same campaign in a different ad. Okay, because you don't know it might generate a better return on investment. Right. So Facebook has given us this option two testis. Okay, Now I'm using a conversion campaign for this. I believe it works on conversions. Traffic, Andi, It might be product catalog. Oren's network is one of the two, but generally you want to use it in the four supported platforms. Okay, So when you click on the ads, what to tell you, um, where how it supported. Okay, so the ad is built a zoo normal on. And there was this video isn't to show you how to do that. Okay, but the multiple options languages options is here. Okay. So you can create, um ah, now that differ Languages on, um is where you would enable. Okay, but there are some caveats. The 1st 1 is that it only works on some placement. Okay. So, like, said only works on Facebook news feed Facebook, right? Column Instagram and Borders Network. Okay. So you can only use it on these four, uh, placements. Okay, so it's at great art because the ad is actually set to automatic placements, which is what Facebook has by default. But let's go 10 off. We're just gonna want it to Facebook on instagram. Okay, So, Phyllis, as you fill out the the attention of wood, but then you wanna go to edit placements? Andi, you want to select? You wanna de intellect all of these? Okay. So we can use feeds. We can use White column. We can't use marketplace or stories. Andi, did I say we can use instagram stories to attend it off. I'm sure you can. I thought Let me leave on. That's who happens. We can't use orders, Network or messenger. Okay, so now it should be available to us. Let's just have a look. Um, to go down. Andi, where is it? More. It's not feeds. Okay. When I remove the additional placements cause it's officer, the causes a problem. I'm gonna click on that button. If you're not sure, Just click on the button, and then you can do that. Okay, So here is where you would actually create on manage your language is a case of the 1st 1 you can do is, let's say, Laurent on ad if you could spell English speaker cost the English. Um, still, when I So Yeah, the first language. You want to test its English? I'm sure most of us who are watching this speak English to some extent. And then we could test it up to let me just show you that you increase up to five languages . Okay, so at the moment off time, whilst I'm recording this video, you can Facebook supports up to five languages. Okay. So you can You might want to select. Ah, Spanish, um, or Italian or whatever it is. OK, Onda, Uh, the ad would be exactly same, right? So the image would be the same. That is just stock image for this. Who is a dog? Where's and all traditions? This was one off everyone's. Where is he? Okay, so we're gonna use a dog. Um, and then you could do the same for each additional language. Okay, so you contest. So here, let me show you contest the image. Okay? You and test you are. Oh, I split test. When I say testaments protest, you test the headlines a text and then using description. Okay, Sometimes they might see a news link description in the actual, um on ah, specific platform or placement. Okay, Onda, uh, this is where you would test a lot of the languages. Now, obviously, what I would do is keep it, you know, keep it simple as possible. This is obviously a spit testing feature, so don't have, like, you know, different images on every language. Different headlines, different copied. It goes to different pages because that's gonna be hard for you to spit test, right? You What you want to do is you have the same content, right? So the same. Ah, you are all, um obviously, if you have a w dot my website dot com force in Spain or Spanish, um, or four slash Italian. Then you want to send it to the page with the right language. Right? But aside from that, you want to keep the content exactly same, but translated for each language. Okay, Don't have too many variations because you're not going to keep track of that. You don't know what's gonna work. Okay, so just change one variable at time. So the next time we want to change the headline the third spit test, you might wanna change the text. Okay, Um and so that's basically that's exactly how you create, um adds with different languages using Facebook's dynamic language optimization. Okay, so that's watching. I'll see you on next video. 38. 29 ADVANCED CUSTOM AUDIENCES : in this video, I'm gonna talk about advanced custom audiences. Okay, Andi, why should building them on what makes them so powerful? Okay, so I'm inside of audiences in the asset I agree on actually filtered by custom audiences. Okay, so? So the biggest and the most important custom audiences and the ones that get the best results are the ones that are built into I'd off Facebook and instagram account. So these the ones that wanna be building Andi, let me show you some of them. OK, so I've sorted by size as well. As you can see, this is 160,000 and sighs and this is all legit. Okay, because this one is actually targeting eso is built off unengaged i g business turning 65 days audience. Okay, so what is that? Okay, so let's click on it and I'll show you show you how to build this audience is Well okay, So you see that for this particular page on instagram? How much he selected this option? Any really everyone who engaged with your business OK on that's over 365 days, um on it's getting me a huge audience size again and this one does really well. Okay, What you can do as well is you could build a look accordance of That's what I'll talk about that shortly. Okay, so that's a great one. So look at building audiences, form your instagram your Facebook assets okay, on the next one will show you is, um same again. It's very similar. These two tips are so annoying. Um, similar to the one above. So this is engaged I d Postal ad 13 65 days. OK, it's a very similar to the one about to me con ed it. And actually, our build like this time I said this option people engage with any postal that this is one my favorites, actually, because this is shows you people who are engaged okay on the commenting, liking the sharing, that's both organic. Posting on paid out is walking so very important. This only works if you have legitimate followers on your Facebook or INSTAGRAM. Okay, So if you if you bought likes fake likes or, you know you have blocked traffic, the audience is gonna You still have to build the ordinances, but I'm gonna be as useful to you. Okay, Because It's obviously not real people. We want real people in these audiences. So how do you build these types of audiences? Okay, well, you go to create audience. I don't feel custom audience, and this time you only select engagement. Okay on. Do you have two options that I like the most off is facial page on instagram business profile. Okay, you should definitely building audiences off these two. Let's do the Facebook page because I'm sure most of us have got a Facebook page on. You could see the options you have. Okay. So you can target everyone. You could build an audience off everyone who engaged with your page and on a visitor page people, you who engaged with any postal lad people who clicked any call to action button people who send your message People who saved your page or any post. Okay, so I tend to ignore the bottom two. Um, because people who send you a message on your page are typically typically gonna be either people with too much time on the hands or if you're running a product or service, it's gonna be a customer. Support is gonna be somebody chasing an order or something of that. And I don't really want an audience off these people. Okay? I generally want to avoid these kind of people on. Also, the order sizes are gonna be that big for these two. Okay, where is anybody who visited your page? Engage your page. And especially if you only paid out, you would have 1000 of people in these. Okay, so I definitely use the 1st 3 Okay. Andi tested a call to Action Bottom if they clicked it again. That's always gonna be narrowing down your audiences, but it might be worth a test. Okay. And then you wanna spit test? Obviously the number of days. Okay. I like to use a full 365 because that's what Facebook gives us just as far back as they go . And not obviously ensures that you have the biggest audience possible. Okay, but you could test it with their today's 50 days, hundreds whatever, or depend on the amount traffic, the driving to your facebook page because that now we should the next one. So this is instagram business profile. Um, so you want to take the same again, but this time you insect is instagram visit Powerful. Okay, I want to do the same again against the 1st 1 Is everyone in engaged with your business? I don't want who visited your business profile. Anyone who engaged with your postal ad? Andi, you have to as well. So anyone who's had a message or saved any postal advocate So I definitely recommend you building on audience off the 1st 3 You might want to build on audience off the message because with Instagram, I have noticed that a lot of profiles will have, um, you know D M for wholesaling enquiries or D m for joint ventures. It's a direct message, basically, so that might be useful. OK, that could be useful, potentially to your business or service. But it depends on what type off it's about. Profile run. Okay, so I wouldn't mess. Oh, discount this on its ground because it is very common. And I've seen it across the board with several profiles where they are open to do a lot of collaboration, like a joint venture or if they sell products, they're willing to accept a whole set inquiry. So I'm worth we to test out okay again is the similar to the other one You wanna tested that? The date, The range. I want to keep it to 365 Just keep as long as possible. Um, on just maximize my audiences. Because because I work with him like a sub niche. I kind of, don't we? The natural range doesn't really matter because other people are gonna be interested in this particular brand, which is fashion retail. Whether is 365 days ago or if it's three days ago was 10 days ago. What? They're today's look OK? Their interest in this in this niche in this industry is not gonna die out over the course of a year. Okay, Because this I know for a fact this industry is, you know, full of passionate people, passionate buyers, customers in gay years clickers. So the range is not gonna make damage difference. Okay, if it doing like a specific offer, like a flash sale or something, then you might want Oh, limit your your date range. Okay. Because there by your targeting, for example, if you try to build an audience for a retargeting campaign, then if you're gonna go back through in 3 to 5 days chances are people are gonna remember what they saw 36 5 days ago on Facebook, Right? Let alone what they did threaten to 55 days ago. What, The eight through 65 days? Okay, so, um, think about what the offers and are they likely to remember You? Okay, that's that's ultimately the importance off this range. Okay. I always detest out across three days, seven days, 14 days, 30 days of sexual. Okay, so that's how you build audiences. Um, with Facebook and Instagram. So now that we have these huge sizes, we can actually look alike audiences. Okay, So look alike. Illnesses are supremely powerful. I think I discussed in another video where, you know, we said that basically, Facebook takes the source data, which is this Any custom Audiences source data. You can also use a list of the buyers lay store newsletter list on, um, you can then turn night into lookalike. What? It's OK. So basically, we're saying to Facebook. Look, we haven't engaged i g business audience off under 60,000 users. You create lookalike off this data set. Okay, find me and more people that interact in this particular way. Okay? now it could be engaged with the business. It could be engaging page Postal ad is entirely up to you. The only caveat for this is make sure your audience sizes above 1000. Okay, so the loss out go is up to this one here. Okay, so we have some manager audiences. 1200 wills have, ah newsletter at 1200 so I wouldn't go any lower than this. Okay, Typically, you want to be as biggest possible because that gives Facebook a bigger sample to them. You know, supercharge your look alike audiences. And the bigger this number is, the better your look like illness. It is gonna perform. Okay, So what you want to do is highlight any of the audiences click on, create, look like audience. And then, um, we build a, uh oh, Nancy. Okay. On Have a look like ordinances video that I've shared with you before. Okay, that's an advanced step. Okay? The other things I like to do our, um, like, events. Okay, So let me show you this one. Um I'm gonna take this one. This one's a, uh, interesting campaign. So this is I see no poetry circus. That's initiate check out, but no purchase because they're kind of middle of the funnel. Let's see what it looks like. I'll show you how you can build it. Okay, so now we're gonna use events. Okay, so we're gonna say anybody who's initiate check out in the last 100 days, but they haven't purchased in the last 180 days. Okay, so we could use this particular audience as a retargeting audience. Okay, if they've initiate, check out. So we know they've gone to the check out page, but they haven't completed the order. OK, so that might be, um, very usefully to run that over three days, seven days, etcetera. Again. I've done this. So this is a top and top. I know the funnel. So this is a T. C. No, I see. So that means let me show you inside. That means advocaat, right of 180 days, but they have initiated check out. We've got exclusion here. Okay, um 100. Today's again another excellent candidate for retargeting audience. If you have any retargeting campaigns, you test that dynamic product ads or manual retargeting campaigns. These are great audiences to test ticket on. I'll show you how to create that. Do you want to go to subordinates? This time? You want to select a website traffic? The second option. Okay. You can do a website visitors, or you can select a natural events. Okay, So you can do all outside visitors you could do, Uh, you know, um, 180 days website visitors, but you can exclude, um se purchases. Okay, so this will be targeting a website. Visitors and that's 100 today's. But exclude all purchases. Okay, um, that's a good one, but if you want to do at a cart, but they did not initiate check out. You just click here, select the add to cart of 100 days, and then you're Tatiana, click exclude. Okay. So don't exclude people who haven't initiated. Check out. And then from here, you select, initiate check out, and then just do it for the same. A drain jacket, all day, days or 14 days or whatever. Give it. Give an audience. And that's how you build an Ananta cart note. Initiate check out millions, Okay? And you can do this for any part, your final or lead, or you opt in whatever is Okay, So you can you paid you? So anybody who's landed on a page but they haven't added to caught. Okay, that's good one. Or you could do anybody who's added payment info. So they've got, you know, really far down into a funnel. But for whatever reason, they haven't bought for me. Okay? Which is always a big problem for anybody selling. So you might want to create an audience for this. Obviously, eyes, you go further down the funnel. Your audiences are gonna be much smaller. Kids just factor in when you when you've created an honest name that can create audience and it creates one of these. Okay, Another good one is, uh, sure, this one. So this is a more advanced technique. You can build ordinances off people who visited specific webpages. Okay, so let's say you're selling T shirts on a web store. You wanna see? You know, you see your built in audience off people who are visiting the blue red T shirt page. Okay. How do you create that? Well, here's what the orders looks like. This is how you created. You got to create audience because of audience its website traffic again on this time you want to select visit people who visited a specific webpage. Okay. And then we want to do is you take the chunk of the girl that has that. That is unique. Okay, So you don't need a whole you are You don't need like, w w dot my website dot com four slash products, four slash collections, four slash t shirts Force ash blue T shirt. OK, you can just put blue T shirts. So if you're if you're, um if you're unique product Woz Blue T shirt, you just need to put this in case you need to put the whole your in. You can put the whole your in. There's nothing stopping you, but, um ease of use. Just putting assist what they call in the industry. The slug, right? Just the bill in the end, off the you are Okay. Onda again Because it is an external site. The maximum you can go to is 180 days. So a good rule of thumb is if they are leaving. Facebook is 180 days. If there within Facebook is through and 65 days Okay, so with events like Instagram pages and posting ads and Facebook pages. You've been able to create ordinances up to three Mrs to five days. Okay? Because they're not leaving Facebook. Once I leave Facebook, it's only limited 280 days. Um, so that's how you build, um, the audience are people who visited a specific webpage. Okay, there's another one you can do as well called visitors by time spent. Okay. So you can do visitors by time spent on you Could do 5% 10% or 25% uh, present. Okay. And again, that's up 280 days. So if you want to know the top 25 users on your website blawg landing page event, whatever it is you can build that poured into it on, obviously, the higher up you go, the lower your inside is gonna be okay on the last one will show you before wrap up. This video is one that's really interesting for you. E commerce people. Okay, So, a business audience off the comics page, uh, where is it? What Too many things selected. Just bear with me on check. All check all and let's go to this one. Okay, so, Mako, click edit. I'm gonna show you, um, how to build its. OK, so this is a bit more advanced technique, but this one says anybody who purchased in the last 102 days on end had an order value off greater than or equal to two. Okay, so that's super super charged audience. Okay, It's gonna be much smaller, which is fine. We want quality, not quantity. But we're building an audience. Are people who we know by at least two or more items. Okay, so that's gonna be a very, very targeted audience. Okay, so how do you build up? OK, so you're going to create audience again? Um, custom audience on this time. It's what? Air traffic. Okay, on this is gonna be purchase, and then you want to refine it by. Okay, so you're a select aggregate value and then, uh, but it's you can select frequency some. Oh, um, average all minimum. Maximum. Okay. I just stick to frequency for this one on. We're saying we're basically telling Facebook anybody who has purchased and last at 30 days with order value off greater than or equal to two. Okay, for five or 10 or whatever. Okay, Now, once the order value goes up, your audience size is gonna go down. Okay. Just better in mind. You don't go too high. Like, obviously be great to build an audience of people who buy 10 items or more. But, I mean, you know, how realistic is that? Like, how many people are gonna come to your service or product or web store and buy 10 items? Okay, It's gonna be a very, very rare occurrence. Stick into some light to is gonna be a lot more realistic. OK, um, Andi, that's pretty much it. Okay, Three other things you want to do before up of this video is, um, you know, have customer list. So these ones are I think I can filter by customer. Let me destroy. I think it's gonna let me try a data file. That's a list. Okay, so there's all customer lists. So if you've got, um, news, that's a sign. UPS leads from external APS. If you've got order details, if you got no chimp subscribers or buyers anything that you can upload that into Facebook is all and create an audience. Okay, so we have one here for repeat customers. That's a good one. We have one for all buyers. We have one that is built off a lead, Um, app that we use on the website. So these are all really interesting Custom borders is that you can use. Okay. And the super file for when you get to look a size off 1200. No, go and create the look like ordnance and scale that up. Okay, so that's basically from this video I hope to see on the next one. 39. 30 ADVANCED DETAILED TARGETING : in this video, I'm gonna show you advanced techniques and strategies for targeting. Okay, So is that an extension off the audience insights video that I recorded for you? So look at that as well. But I'm gonna go through a bit more in depth on Do you know other strategies outside off audience insights that you can use to find related or similar interests. Okay, so I'm in audience insights on this. Should be your go to a tool when you're looking for interest to target. Okay? Because this is where you do your research now, it's absolutely essential that you don't skip this step. I've seen so many campaigns fail because the targeting is wrong, OK? And these are for great products, great services, you know, amazing Brian's. But the targeting it's sloppy. It's a lazy haven't spent enough time. I don't define it that potential demographics, you know, they don't know if their audiences are metal female. You know, if they're married, if they have a college education, you know, even seeing products for whatever reason, targeting single people when clearly it's aimed for married people like couple. So it's really lazy and, um is not only a waste of your time. But, you know, you're paying for ads. So ultimately, this is costing you money, right? On tips in this video is gonna help you avoid all these traps. Okay, so, um, let's start off by, you know, looking for a broad interest and the one I usual time on here is dogs. Because I know it's like millions of people, whatever baseball. Okay, you can see it's, like, 60 70 million just in the US I believe it's like 400 million worldwide. Okay. For the generic broad interest off dogs. Okay, so if I wanted to target dogs on, start off Broad, okay? And then I would go to page likes and then see if there are similar types of categories that Facebook gives me. OK, so, um, this is like a funnel, right? Exactly how a sales funnel works, but you wanna narrow down? Okay, so the next thing you do look at the top categories that Facebook gives you. Okay, So because it's broad, it's gonna be all over the place, okay? It's not gonna be, you know, narrow down to pets. Joshi it. That's fine, because I can show you how to find more our interests similar to your target interest. Okay, so let's say we want to target a service for dogs. Every dog grooming dog cleaning something like a dog dog products. The 1st 1 I see off the dogs. Broad interest is I love my dog. Okay, so, um, I'm just here. So we're gonna do is I'm gonna kick on. I love my dog. Okay, let's see what kind of interest it is on take from there. Okay. So you can see that it's got 5.5 million followers, which is huge has been a story here. Like I said on the audience insights video. Make sure you check the about us page. Ok, make sure you cook on the website. Okay, so sometimes these pages will have a website. So look, this one does. I'm gonna click on this page about Look at this product, page this landing page and see if it, um you know, if it's tied to the audience or the product or service that I'm selling Okay on. I just want to make sure that it's relevant. Okay, so this is like a blawg kind of dog. Blawg. We paid ads I'm not sure if it's gonna be 100% relevant for me because I want to sell Ah, dog service. You know, like a dog grooming service. Something. So I want something a bit more targeted. Okay. But that's fine. Yeah. By all means, go through and check. Okay. Don't assume that this is just gonna be some kind of funny kind of dog being page. Okay, Does the first. And the second thing is you wanna make sure that the content is relevant on its I'm dated frequently. Okay. Don't if you if you are searching for interests that you want Target don't target pages with potent page post from, like, two years ago. Four years. Okay, that means that it's no active. Okay, the admin isn't posting regular content. It might have, you know, a 1,000,000 followers or whatever, but it doesn't necessarily mean that those 1,000,000 followers are gonna be active. Okay, So to reduce your chances or failure, I would always suggest that you find a a page with recent content. Okay, so this is a pin post. Always ignore the pin post. Move on to next ones that this one has a page post from like, 46 minutes ago. As you can see on disorder. Got 78. 78,000 views. Okay, so that's awesome. Okay. No many, uh, likes or commenter shares just yet, but, I mean, it's still early morning in the US, so give it time. This will, you know, have a lot more engagement. The second thing I like to look for is a mixed variety of content. Okay, so I want to see images. I have seen means, and I do see videos as well. Okay, One of the three video content is very good for engagement because you want your page to have unengaged audience. Okay, if they're posting videos and have one million followers and you have, like, 17 likes, that's a red flag. Okay, you should see that as a red flag. Because why is it only 17 people liking a video which, by definition, is a lot more interactive than ah, banner post. Okay. In a in a page that has a 1,000,000 followers. Okay, that, to me, is a red flag. So I would, um, think about think about using it twice. Okay. I'll look at other posts on, see if I can find potentially other interests before I target this one. Okay, not saying that it's one of the percent. Um, you know, there's gonna be a problem with it, but for me, it would be an instant red flag, and I would look at maybe using something else, okay? And I look your look at the content, See if there's anything I was in here that he's getting a lot of engagement. Okay, so for 5.5 million page liked page, obviously a lot more interaction. OK, now, I know Facebook has limited the organic reach, so you are going to see less reach for page posts, but obviously sending it paid to traffic. But, you know, even if you had, like, 1% or 0.1% you'd still see a lot more than what you're seeing here. Okay, so just better my mind right now. Um, and these obviously, you know, little posted stuff like that. So don't get a lot, lot less engagement. Let's have a look. Just once in the video. Even though it has 139,000 views, the interaction is a bit lower than I would I would expect I'd expect to see, like, 3000. 4000. 5000 likes comments and shares. Um, well, at least you know, whatever they call this reaction to one of its called now a lot more shares in a lot more comments. Okay, so, um, I'm not saying I discount this, but I will potentially test this in an ad set by itself. Okay, Um, and then you can see there have adult, um um T shirt. Ok, so this one has a lot more engagement. When I died, the door gets everything. So because one has a lot more reactions and engagement that I don't know, which is why would expect for page of this size Says, Got 1.7. Okay. Okay. So that's the first thing you do. You will definitely do a due diligence inside of the page. Okay. Um, so can we target this interest? That's an expert question. OK, so you're not always gonna be able to target interest interest, even though you see them. So this is I love my dog. Looks like it's there on Here we go. Ok, so then what I will do is I'll get rid off the broad interest because this has five million people. So should be enough for us to work within us a case. And now what you'll see is when you remove the the broad interest, it's gonna get a lot more narrow. Okay, now look at the interests. The Facebook throws up us a lot more related to dogs, right? Because he pet services. Because the insurance companies, that's perfect. Um, community organization's websites, e commerce. That's always a good one, because e commerce means that they buy something from the side. Okay, so this is very interesting. So I love pause dot com. Okay, let's look on the website. Let's do argue diligence. Okay, so this is custom printed art for your dog. All right? Looks like it's a Shopify store. Um, still really? Well, you got 1,000,000. What would you? 1,000,000 followers. Asprey. Impressive. Okay, let's see what their instagram is like. Good. So, um, a lot less than I would expect it, But I mean, it's a great brand, right? This is very impressive. Eso Yeah, very legit sites. If you're selling a product or service, I will definitely try and target this page in Facebook. OK, so it's What was it? Um I love pause. I love pores. Took home. Does it look like it's in there? Unfortunately, try different. I love, yeah, try it. Ah, different, kind off syntax. It should be how you see it inside or Facebook, says Thistle. A word dot com. I love poor's dot com. Okay, that's fine. It's not in there, but don't panic if it's not there. There's a lot of other interest that you can use, especially in the broad nature's broad interests. Okay, now we'll show you when my top tips for finding our interests based off other interest that you can't target. Okay, so you don't lose any hope because I'm gonna show you another way off. Finally, it's OK, so, um, it's probably gonna work for this cause it's a little bit broad, but let me try another one of these. Interesting. It's a family pit. Let's see what that's about. So family pet dot com again, another 1.6 million page following Okay, and then you see where the website is. Family pet. It's obviously some kind of blood or something that is sending ads on as well. He got his yachts, so you ads on the side So these are all retargeting ads Pages that I've been on. So, um yeah, you can see the page. It looks in the gym. Okay, So what happens if you can't target his page? What do you do? So let me see if I can target it first. Okay. So family pet dot com, is it in there? No, it's not. OK, let's try family pet. Just in case. No, no. OK, it's family hospitalised on the same thing. Okay, so us. That's accent. I can show you a really cool way or finding mawr interests based off on interest that you can target. Or you can target case to go back over to the page. Now you want to go down where it says pet service. Can you see that took on this and I will show you more categories in the same um, we'll show him or pages in the same category. Okay, So, books, right? Were 2.9 million people following. Okay, I know you can talk it out because I've used in the past myself, so but box is on. Um, it's a, uh, pet subscription service for your dog. Okay, so they send like, dog treats? Uh, yeah, dark colors, you know, clothes, whatever it is for that month, okay? And is very popular, so that's a great one. Okay. And then got on his list. All right, So what's this central by Chewy. Let's see if that's in there. Okay, so pet Central by Chewy doesn't a lot of that's in there, which is fine. No problem. OK, just keep going on the list. So, um, pours in the city. What's enough? That's your guys. Pause in the city. Okay, That's not there. It's fine when I keep going on this list. OK? Um, Planet pause. We could ask nutrition. So that might be in there to point for some. Look at this one here. Two by four million likes. Okay, so there's two Planet Poor's assigned there. That's fine. Um, what's the pet Kahn shares? That might be a good one. Let's see if that's in there. Hence she is okay. That's fine. It's not in there. Just keep going. There's so many toys. There's so many options in here, you're not gonna run out off options. Okay, so ah, a lot of choice in here. Okay, so try something some kind of key points is Look for the biggest interest. Okay, so, um, I'll definitely use Bock Box, and that's in there. The this one. Where is it? One was quite big. So this one here pit bulls, and it's you. Pity's, um I would see if that's in there, because that's how it's almost a 1,000,000 followers panic pause as 2.4 million followers. Okay, Andi? Yeah, I just keep going on his list. Onda, this is something that you can outsource very easily, you know, very cost effectively because anybody or virtual assistant or anybody else, your family, your friends could do this. Didn't take long at all. Okay, so, um, I think I should go further down the list, get smaller and smaller. Okay, so the stones down, let's find another one. Okay, so PetSmart I know that's in here usually before as well. So you could see petsmart is in this list here. Pepco's while another one. And see if that's in here Should may. Okay, so now we're building. We're building a profile about very passionate dog lovers. Okay, so I like the pet supplies. Okay, cause you wouldn't know what pet pets Markle, Bob boxes Unless you had a dog, right? Like, why would you What would you like this page if you didn't have a dog? Ok, um, chances are they like these pages on Facebook and Instagram because they have the content that these pages produced, but also that there are dog owners. And also a lot of a lot of times what you'll find on Facebook at least is people sign up and join the page because they want in office. Special office only available on that page. Okay, so that tells you on. Did you see that? That these people are very, very passionate people. Okay, so let's go over to petsmart and then do the same exercises before, um, I love this. I love like, stores and supermarkets because, um, people that shot by these places are gonna be likely to buy from you. Okay. So again, go to the subcategory. Pet supplies. Let's see. Well, it comes up with a case, so that's good. Um, the 1st 1 pet supplies. Plus, I'll be in there. Okay, you go. Pet supplies. Plus, So that's something that wasn't suggested to us by Facebook, but we found it using some nifty strategies. Okay, on dumbed Milius more. It is a smaller interest in summer 20 15,000 followers. But the option is there for you to target. Okay, on dumb. Just keep going through that list. Right. Um, it looks like it's getting smaller and smaller, but, you know, just fine. Some interests that you target came this way. And even if you have smaller ones like 13 K 1 k 6.9 Kate, if it's in the supplies category, you can You can group all these together when it targeting them. OK, so the Outback dogs tag and pet supplies You could target that. You could target wag screaming if you target Ryan's past pet pet supplies picking a smaller interest. But group them together because the category is pet supplies. So you know the audience isn't a different that much, So just group them together and create one big onset. Okay, on duh, it's could go through this. OK, so that's definitely one my top tips when it comes to interest targeting. Okay, The other things that I would say when you're inside off audience insights is looking at demographics like because we have a few I'm gonna get rid of. I love my dog because it's too broad. I like these ones because they're very narrow. Okay, um, all kind off box, that Pratt subscription service, This is a pet supplies pet Koza supermarket. PetSmart to suit market so kind of similar products for dogs. And then look at the demographics You can see right out of the gate. It's 80% 81% women, sort of, you know, now down by women. And then I typically ignored this, that navigating to 20 fours OK, don't have much disposable income. So I would just start this at 25 knots. I can see who the most engaged audiences okay, are these brackets and then you can see that most of these women are married. So then you can actually yeah, at that took on the bar, will then click you add married status. So now you can see the audience is getting smaller, but it's still quite big. Big, right. Like it. It's always start. It's between three and 3.5 million, so it's still plenty of people for you to target. And then the next thing you can do is look at education levels Okay, so most of these are college educated, so you can add that as a filter on your ads. I just better mind that it's gonna be, um, more expensive than more filters. You advocate Andi finally head back over to page likes and then go through the entire process again. Because now you have a more refined audience. You have 25 plus women. They're married. They've got high school, high school education, so see if you can get even more targeted. Okay, so now you've got Cherie dot com in there. So let's see if that's one that we can target. Yes, it is. Ok, there we go. So now we can, um, building up and go through the same exact same process. I guess it's just keep iterating. Keep iterating on bond, find a better audience, find better targeting and just keep doing this over and over again. Okay? Because trust me. Don't, um don't skip this step, okay? I know it can be boring. I know. You know, sometimes it took an hour. Could take two hours, depending on your You know, you could your competency if you don't before, But don't skip this step, okay? And if you need to after a while, just outsource it in somebody, Okay? But make sure it's done, because this is where the successful failure of your campaign's gonna like. Okay, this is the basically the burial ground off poor campaigns. I've seen it so many times on use my top tips to make sure that your next campaign doesn't fail. Okay, so thanks for watching. And I'll see you in the next video. 40. 31 BIDDING 101 : in this video. I'm gonna talk about bidding on Facebook. Okay. On the various bidding strategies. So this includes Big Cap, the lowest costs and a target cost. OK, so Facebook has actually given us on option where we can manually set our bids. Okay. And you might see this referred to as manual bidding. So what that means is that you can comfortably increase your daily budgets up to $500,000 per day without losing sleep. OK? Because you can actually set a big cap inside of the campaign or inside the ad set. Andi, let Facebook optimize it around that big cap. Okay, so what does that mean? What? Let me show you. So, um, when I had it alive, campaign here on show. What means? OK, so, um, starting on the campaign level, you can't to do budget optimization by the campaign, love. Okay. And if you do that on this is definitely one that I recommend, because this actually saves you from. So I want published out. This actually saves you from, you know, man, you know, checking the ad sets every day. Okay, Uh, what this means is that Facebook will actually optimize it from the campaign level. So what? So let's say you want a campaign with budget optimization off $100 a day in daily budget on you have 10 add sets. Okay, so what would happen is Facebook will automatically optimize each of 10 out sets. And then, you know, it might start off on day one with $10 per 10 assets, so that, you know, uses your $1 a day budget. But then after a while, as the algorithm gets more optimized, it might start optimizing. You know, the 1st 2 ads or in my started to rise in the number three or number four. What that means is that it's going to spend more money for these acts versus the others. Okay. So is actually doing your kind of daily checks for you in terms of checking the performance . All right, But what you want to do is you want to make sure that you've got big cat bid cap set up you don't you don't let Facebook, you know, optimize it itself. Based on no parameters. OK, so the danger with that would be if this budget optimization ad had $1000 a day okay on Facebook. Didn't have any parameters set inside off this campaign. Then it would just blow $1000 a day or $500 a day. Whatever your daily budget is on, do not deliver any meaningful results. Okay, so, um, let me just go inside all of this. Show you what? I mean, so let's go down to where it says the bid strategy. Okay, So when you're using the budget optimization, you want to make sure that there is a either using the lowest cost or target cost bid strategies. Okay, so what does that mean? The 1st 1 is, uh, what we're doing is, um, we were optimizing, so this one's using landing page views. But if you had conversions or in clicks, whatever, it would optimize it for four ad delivery. Okay, so let's assume this was let's assume it is landing page, because that's what I'm optimizing it for. For this ad. I should cover that on dumb, you know, selected lost cost, first case. So that means you get the most landing page views for your budget. Okay, so let's say you don't want to spend more than 50 cents per landing page. You okay? So what I would do is you can set it up with a bit camp off 50 cents. Okay, So that means that your facebook one bid any more than the amount off any individual landing page. You it's effectively. What you're saying is, um I want Facebook to deliver impressions because that's what Facebook does on. I don't want I don't pay more than 50 cents for every landing page. You okay? Because that's why I'm optimizing ideally before. Okay, um, now, a danger where that would be is because the big cap is so low, you might not get many impressions. Okay, because remember, Facebook is an auction. Okay, So you're bidding against yourself. You're bidding against other Facebook marketers. So you're not, You know, put enough one on the table to make sure that you get see a table, right? You are poor. You wanna put enough money on your ads on in in your head and your big caps to make sure that facebook takes you seriously on gives you a slot on there in the auction. Okay, so you might find that if you start with big caps too low, you're not gonna get any traffic. Okay? But that's fine. You can, you know, change of the capture could increase them slowly day by day until you get enough traffic. Okay? What I like to do is a bit more aggressive, so I'll start we, like, say, a dollar or $2 bid capsule for landing page views. If it's conversions, I'll typically do three times or four times my cost acquisition range. So, for example, if are selling blue shoes right on my cost by position on Costas El Waas, I don't want I don't want it to go more than $15 per cell, right? Because that will eat up my profit. All that you bid 34 times. My, um my c p a, uh, range, because our bid, like, $45 to $60. Okay, Because I want to be more aggressive, and I wanna win every available ocean. Okay, Now, um, the danger with that is that Facebook will spend all the money very, very quickly and not deliver results. Okay, so that is a negative, but you will get a lot of data very quickly on you can always Laurette. Okay, So if I was starting at 60. I didn't see any results, but Facebook spending all the older cash or the dailies budget that I could, you know, I can stagger it and lower the bed cap. Okay, so I could bring it down to $55. $50. $45 Onda. And when you get to the sweet spot off your bed cap, you'll see a lot of traffic. You'll see cells or opt ins or convergence coming, coming in, depending on whatever your campaign is set to on what the objective is, Andi, you'll find that it z case of you scaling it. Okay? Eso That's why I like doing it at the budget optimization that well, because I don't have to scale these individually right now. This is a test and toe. I'm just throwing $20 at it. But if this was done to through the campaign level, I have 10 ads and Facebook would just optimize it for me. Okay? But I wouldn't do it without a big cap. Otherwise, Facebook's just gonna throw all that money away very, very quickly. Okay. So as the first option, the second option is target cost on dumb target cost means baseball will maintain an average cost. Her landing page you as you raise the budget. Okay, so, um eso it tells you you'll come across the line on page you is based on one day click conversion video off 52 cents. OK, so you could actually set out 52 cents Or if you wanted to make sure that you definitely win. You know, the auction you can go up to, like, 67 cents. Um, it's not an exact science is just kind of throwing some numbers out there to make sure that you're winning all the available auctions when you bid. Okay, that's ultimately what we're doing here because it's a bidding strategy. All right? So tired. Cost is if you're gonna be more aggressive with your scaling on, I'm talking about, um, budget scaling, right? Your daily spent, Then you want to maintain a like a fixed cost, OK, If you are planning on just wanting $100 day ads, then you might want to just consider lowest cost. OK? Because you're, um, costs over appeared like, say, months or weeks won't be aggressively increased. Okay, because your ad or campaign is running at 101 $100 a day. Okay, But if you are starting, if you stand, if you're starting to see positive results in your campaign Julia and sets and you start increasing your daily spend your daily budget very aggressively. Then what? What you'll see is that your costs will go up, OK? Because Facebook's not stupid, right? Facebook has an algorithm. There's monitoring everything that we do. So if it sees that your hands are active for a long period of time or they're getting very aggressive in their spend, Facebook's gonna, you know, make sure that the algorithm gets more money out of you, right? Like, why won't write, like, why would you spend $1000 a day for 30 days if you had no or while that right? Like if you are making some return on that So Facebook knows that if you're scaling aggressively, you're making money right on, it's gonna increase its costs, which are, which is a CPM your cost impressions. Okay, so you add cost is gonna go up. OK, so just better. I mind, um, when you all deciding between lowers costs and target costs, okay, lowers cost is just getting your the laws. Cost per acquisition for your budget target cost is to maintain an average. When you start raising your budget, your daily spend Okay, so that's basically it for bidding strategies. Um, this is one to test out. It's not like I said, it's not an exact science, right when it comes to lowest costs, which is probably the one that most of us are going to use. Then you just need to find the sweet spot for Facebook to optimize your ad. Okay, So, like I said, when it comes to conversions, I like to use my cost per acquisition, the one I'm most comfortable with or the top off. So let's say for my my cost per acquisition is between 12 and $15. Okay, Obviously I wanted to be around $12 because that means more profit for me. But I'm willing to go up to $15 to get the cell right. I will take the top figure, the top line on multiplied by three or four to get to my target to to get to my lowers costs okay on. That's how I do mind. I'm very aggressive when it comes to manual bidding, but you don't need to be OK. You can start the bottom. You could start at $1 if you wanted to. Okay, I'm just scary. Absolutely. Just increase your bid caps slowly. Okay. A T least you're guaranteed that Facebook won't blow your budget very, very quickly. Okay, um, on, Does it matter if you get no reach or no impressions? Right, Because you can slowly increase that of the coming days. Right? So that's basically it from this video, and I'll see your next one. 41. 32 HOW TO CREATE A NEW AD ACCOUNT and PIXEL : in this video, I'm gonna show you how to create a new Facebook account. A new pixel on how to install a pixel on a website. Okay, so for this example, I'm gonna use a Shopify store. Andi, install the pixel onto their Okay, So I'm here, actually, in my business manager. You probably want to use business manager for this. You can do it through your personal profile, but basically, Facebook is gonna be making changes soon where they remove your ability to create accounts , ads and all this from your personal count. OK, they want to move everybody over to the business manager. Okay, Because it's just a lot easier for them to manage. Um, you know, adds users. Picture was that kind of stuff. Okay, so, uh, do it through your business manager account. If you don't have one, go sign up at business doctor facebook dot com Force that create that's business dot facebook dot com four slash Create okay. And get yourself a business manager account. You can actually create a believers up to 10 accounts. So you've got plenty off room there for different types of accounts of businesses, and you can also create to business manager accounts. So I'm inside my business manager on gonna create a new account. So cook on what's his ad accounts? Where's his ads? And I'm gonna create a new account. Okay, So I'm just gonna call this for the sake off this example. Um, tests account, okay. And then, um, you to select a payment method. Okay, so I should any You don't dislike the payment method just yet. You can actually do that later. Okay? But I do suggest that you set a payment method first. Okay? Otherwise, you know where to go on Jenny ads. OK, so that's the first thing after you've done that to you given it name. So to payment methods. I do that first because like I said, it's not gonna let you want ads. OK, um, you wanna basically, uh, you know, select your business manager from advertising on behalf off. Also selectable time zones when your hands are gonna start. Okay, so that's generally just gonna be your time Zone all the town's own off your where we live , OK? Or your business. Cape currency. You want to set your currency for most of us is give us dollars But, you know, there's, like, hundreds and hundreds in here. Okay, so do that. Ah, nee. When you don't just create, add account, and then you'll see the ad account. Okay? You can have uses as well. So if there's other people on your team, you can add them here. But I'm gonna skip that for now. And here we go. This is the new account. So now to add I D Is this number here in the bowl? Okay, um, click on, uh, don't me done location. The next one do is head over to as manager. Okay, Andi, just make sure that you can see the account. So recorded test account. Here's account. So this is where you would be running the ads from inside off as manager on. That's the account idea. Okay, That actually want to do is create a pixel. Okay, So you want to go to frequently used if it's inside here? Otherwise, just click on ads, manager or tools. If you don't see inside this, let's just remember to click all tools and then go to measure and report events. Manager on pixels. Okay. This is where we're gonna create the pixel at the moment. There's nothing inside here for this account so that you just said right count. Uh, what is it going? We just find trying? Find the just wait for this to we're test accounts are actually populated a list. Okay, so if you have just created accounts, give a few minutes for Facebook to catch up, and then you should see this screen case when inside events manager, because it's a new account. There's no pixel created. So you wanna create a Facebook pixel? I'm not too sure why Facebook makes us create pixel, right, Because we can't actually track ads without the picks. Also, you think by default would have to create pixel, right? But for every reason, they've actually asked us to create in the pixel for them. But I on the screen you want to create, you click on the button that says create a pixel. Okay. It's gonna take you through the was it, um, the pixel wizard? Andi, you get a picture of the name, so I'm just gonna keep it as default. You can call it whatever you want on. You can also add a website here. Okay? So you can add the website Euro where you want to install that? That's obviously obviously optional. The picture name is mandatory. You can create. And then, um that's it. The pixel. He's done. OK, so I just wait for the look at it finish, and then it will come up with this wizard. Okay, so, um, and give you three options. Okay, so the 1st 1 is you can use an integration or tag manager. Okay, so let's click on that one. This is quite interesting, because if you do use any of these partners that integrate with Facebook on these already so or the big kind of e commerce platforms that Shopify magenta, big commerce, route commerce is all supported. Okay, as well as WordPress, if you do have a WordPress site, I don't for this, you know well are gonna use Shopify, obviously, but you know, if you do have a wordpress site or weak sight or, you know, even if you're using Google Tag manager, which is a bit more advanced, but it is an option, you know, alot squarespace, then you can actually install it on the Okay. So what is example? I'm going to Shopify because I've got, like, Shopify store that can install it on. And then it tells you exactly where you need to go. Okay, so Amish go to continue, and I showed us live on this video. So we're gonna go to this section here, which is in store preferences, Okay. And then I just continue and then finish. OK, Um, so that's the first option. Okay, Does the other options you have is you can install the code manual yourself. Okay, So if you are using, like, a wordpress site or something like this where you can edit the code, you can't copy this code. This is the head of code for the Facebook tracking pixel. And you can put it inside where it says you were. The head tag starts in html. Okay, on the last option that you have is you can email You can send this to you said this email to your developer. Okay, so you just put their email address here, and then it will just send an email to the developer. Okay, but for most of us, we could just install this ourselves because it's very, very easy. Eso we're gonna do is if you are manually installing yourself without the festival code or anything. You're not saying it to a developer. Then we want to do is head over here where it says copy text to clipboard. That's in a copy. The pixel idea. Okay. And then we want to do is you wanna go to, um, wherever your website is it for this, I'm gonna use Shopify. Okay, so we've got a story of his life on where it's so far. If you are using shock fights, online store preferences, okay. And then we'll bring it to this page. You just go towards his face full pixel. Um, if you have installed it for the first time, you'll see a different screen. But you just then, um, copy and paste the code that you just copied off the baseball count kit. That's it. That's all it all used to do. I don't just click on save. Obviously, I'm not going to say because this is a live account, so I don't mess anything up, but that's what you do on a Shopify store. It's pretty much the same for big commerce. Who? Commerce Wicks and all the other platforms us are supported by Facebook. OK, so If you're looking at Magenta or anything like this, it's super super easy. Okay, if you are using WordPress, then you're gonna need to use the code. Okay, Um, or you can download the pixel extension. Right, um, on and do it that way. Okay, so you can download that through Facebook, or you can go to your WordPress marketplace and install the baseball pixel extension and do it that way. Okay, And then once it's done, you want to make sure that the pixel is installed. Okay? On the way to do that is head over to your website. Andi, you want to use a tool called pixel Facebook? Pics of help, too. Okay. So when you low that it's actually a chrome browser extension. When Facebook detects eso went up, the crime extension detects a Facebook pixel. It will show you the screen again. And then you can see here that the pixel is correctly installed. Okay, So it gives you all the events as well that you were using for this particular business. But I mean, as always, you see the pixel idea in here. You're good to go. Okay. On the pixel, you can find it here. OK, so it's Facebook pixel. Help us go to the chrome Web store or Firefox. Whatever is used on it's this one here. OK, it's the Facebook pixel. Help! It'll It's actually official product by Facebook, so you can rest assured that, you know, it's one of silage it. It's the one tool that I use on. It basically tells you if there's any problems with a pixel, okay, it's incorrectly installed. This or this app will actually tell you. OK, so that's basically it for this video. Um, what? I show you how you can basically create new account a new pixel, and install that pixel onto a website, Web press I or e commerce platform or anything else that you want to install it onto. Okay, so thanks for watching 42. 33 CUSTOM EVENTS VS STANDARD EVENTS : in this video. I'm told to you about custom conversions on, um, standard events. Okay. And the differences between the two. Okay. So you could see how much you inside my events manager in custom conversions. You're not for me how to get there. You go to events. So you go to the options portals, Uh, events manager Nicholson conversions. Okay, so I don't have any of these accounts on to create one with you. Okay, So click on custom, create custom conversion. I'm basically cousin Conversions is more or less the same as, um, the standard events that Facebook has. Okay, so a previous video and I'll show you in this video as well show you how to create some standard events as custom audiences. Okay, on the reason I believe that there's two sets is because up until about two years ago, Facebook had the the old conversion pixel. Okay? And then they moved over to the Facebook pixel. So what's happened since is that the picture was much more powerful. I got to track like individual events, like leads, searches after cards initial check out purchases on a contract. You know, more steps of the funnel on the old pixel didn't really have this capabilities. Okay, was it was very primitive compared to this one. So at that point, what happened was before they are graded the pixel. I made it more powerful. Facebook actually launched these custom conversion events that would create Okay, uh, is pretty much the same. Police say you could do a little bit more in custom conversions, but let me show you what it does. Okay, so, you know, the name field is where you have the name of the the actual cost uncovered conversion. A short description. You could put it here. This is where you select the type off conversion. Okay, So got all your old traffic, and then you've got the standard event. OK, so this is a This is an e commerce store, so I got a few the ones that are the most important to us. Okay, in terms of e commerce. So your view content searches at cards and purchases. Okay, so let's do at carts when my favorite, um, let's conversions update, and then you can have different rules inside off your, um because some conversions. Okay, so you can do event parameters. So you can do. Let's start with them. Actually, let's start with your own so easy or so. If you wanted to find out how many people I am to call for a specific product or website or link article, you can select the custom conversion at a car event. Um or you can call it is a Is any commerce one? Let's use this one. This examples are better for all businesses. So let's say you had a blood post or a, um, article that you wanted to find out how many people were viewing content for a specific page. Okay, you can put a girl you said the oral and you can put contains, and then you could just put a slug in. So if it was something like, uh, lose weights seven days, OK, um, so, uh, lose seven days. OK, here we go. So now it's gonna build an audience. Custom conversion. Horns off. Um, lose weight. Seven days. Okay. On um, what you can do is you got more and you can remove them as well. So this one contains this one doesn't contain. So, for example, if you wanted to remove this, you want to move How many people Few content on this particular article or page or product ? Whatever. Then you can put you construct the perimeter does not contain okay, equals doesn't really someone that kind of works for this, but, um yeah, data to that you could do. OK, the next one you could do is event parameters. So, um, there's a few options here. The 1st 1 is that are you? So if ah, we were running ads to any commerce store, we had an add to cart event. Then we could say, let's say I'm asking myself a question. How many I to court our events? Ah, yeah. Equals more than, say, $100. Okay, so this is the event parameter value, so you can see it says the event conversion value. And then we could put, um, great down or equals two or just great that. Okay, so we could say, um, let's I want to build an audience on how many people will spend more than under dollars. Okay, Uh, there they That's how you create. Okay? And then you just give it a name. So this would be people who stand, Uh oh. We're in one place sorry. This is the value Go up here. Eso people who stand more than $100. Okay, that will be your custom conversion. Okay? And then you can build this as much as you want, right? So that's that's Ah, let's let's do one for $50. 100 is obviously quite high. So that's the one for $50. And then I'll change this to, uh, $50 as well. So people who stand more than capitalizes causes live account. So people who spent more than Okay, So it was OK, create this. And then what you can do is you can use this event to then optimize a an ad. Okay, so, uh, let's take on gun and then, um yeah, that's just the overview. Okay, So we've now created an audience or people who have spent, um who have, in fact, go back in here. This is magic, all right? It's the wrong one. So as to leave this on, gonna create one for people who have spent ah, more than $50. Okay, people. Well, the killers okay on going to do even parameters. The value of the conversion value equals where more than and then that's gonna be 50. Okay, that's it. We don't. So that's it. They're this is tells you an overview of the audience. Um, so obviously needs to build up the conversion value. Andi, just something to bear in mind. You can create 99 custom conversions. Okay, so 100 custom privileges. So you got 99 left, okay? And then we could do with this. Custom. Conversion is you go into the ads manager and you can actually optimize it. Okay, So let me show you what I mean. If I was to create a new campaign, a new conversion campaign, um, we'll call it optimized for $50 for more than $50. Okay, I'll show you what mean. Okay, so optimized. And then we'll call this one optimizes. Okay. She's gonna give it a test name for now, on inside of here. If you go into the ad set going at it, remove this, okay? And I would, uh, we can actually now optimize it for people who spent more than $50. Okay, So, based on the audience you're targeting inside or Facebook, um, Facebook's algorithm will actually try and find people who a match your uh, data source off people who spent more than 50 dollars again. So this is very powerful. So let's say I wanted to optimize it for this conversion event. Right? Um I mean, it's not It's not green yet, because you're not any data, but once you start building data, you're gonna see this green. Okay, So we can do now is you can type in here, say rodeo, Um, in the interest targeting. Yeah, women as a 45 plus. Okay, I said now what we're doing is, uh, no, that's just a message. Now all we've done is we're targeting women in the U. S. Who are 45 plus, like the rodeo interest. And we're telling Facebook to optimize it for people who spent $50 or more to not people, um, in your audiences. But you were basically telling Facebook to optimize this ad set to find people in this cold interest. Um, in this process prospecting ad to extract people who are, you know, buyers. They bought $50 or more on other sides or with other face with marketers. Okay, so this is a very powerful, um, application. A very powerful feature of what you can do. Okay? You can do similar kinds of things in the in. The audience is, Well, if you're going to add manager audiences or you're going to assets audiences, you can kind of do a similar kind of stuff here as well. Um, but you can optimize it for three. The event. Okay, so here you can create the actual same event. So let me show you what mean. Okay, so we're going to custom audience when I go into website traffic. Okay, We're gonna say purchase, Okay, We're gonna find by I get value, and then we're gonna say quicksand 50. Okay, Now we're effectively created the same kind of conversion event, but a standard event you can actually use to optimize the ad. Whereas with the custom conversions, we can actually use that to optimize the answer as well. So I keep going back to this example off Facebook, you know, has people in buckets. It knows who the buyers are. It knows the clickers are You know that the people who by about $50.100 dollars, it knows the people who kind of by the other inter spectrum said, um I typically don't spend more than $10 on Facebook ads or generally on Internet products or, you know, you call most stores. So Facebook has all this information, right? So it can help you optimize with a custom conversion. And you can't do that with a standard event. Right? So there's a video. Understand? Events start. Go through where I show you how to create different types. Events on you can. You can refine it further. You can exclude audiences, that kind of stuff. Okay, so thanks for watching. And I'll see you in the next video. 43. 34 FACEBOOK MESSENGER ADS : in this video I'm going to talk to about Facebook Messenger ads. Okay, Um, how you can use them? Why? They're powerful. Andi. Yeah? How you can use messenger bots to automate Andi. Ah, you know, make things kind of easier for you. Okay, so with messenger ants, it's basically a new platform where Facebook has given us. You know, the option to one Abs. OK, so we all have access to Facebook messenger. It's the platform where we send private messages to each other. Okay, so now we can actually send targeted ads in these message channels. Okay, So to create a messenger at you, just do the same as you would normally do. Go to campaigns, create. If you're in the the traditional as manager on, then you want to go to, uh, messages. Okay. You accept messages, Um, from the options and, you know, campaign. And make sure you feel out as as you. Okay. And then, um, just cook on safety draft. Okay? So it's way for that to load, complete what it's doing, and then that's fine. We'll go to the headsets. Okay, So inside the assets, you want to select a little right? Um budget on Do you know, campaign optimization. You also want to make sure you select the white targeting and demographics here, Miss Videos for that, you can also unit select custom audiences. So in terms of how the ad is built, it's exactly same as you would build another advocate. The difference here is obviously the message destination. So you click. Um, you have two options. The 1st 1 is quick to messenger. So as it says in the tool tip, send people from ads in Facebook. Okay. Instagram poor messenger. Onda. Um, you know, you can turn it into the messenger conversation, so you'll quit both the ad on message for people to see a message. Okay. Or the second option is CIA targeted message for people who have an existing messenger conversation with your business. Okay, so two options here, but this is the kind of like a warm audience. So people who have engaged with you, you contending a sponsor message or you could just send them from your ad. Okay, so let's do that first. Okay. So, um, again, it's very similar. I mean, if you got business like a facebook page on Facebook, then you can select the sponsored message. It's gonna be a lot more targeted. It's gonna be a lot more engaging. But for this example, I'll use cooked messenger. Okay, so you can you can use what's out or messenger. We're gonna use messenger for this and then, um, set a budget on and all that as you normally would. Okay? And then in terms off the ad itself just set up the ad as you normally would page that you want that from. So it's going to select the usual page that I use. And then you can create an ad or you can use an existing ad. Andi, basically, you know, I was just using existing ones for this. Um, we'll just do something existing that I've used before on instagram on. We'll leave it at that. Okay. So, um, top tip is used A call to action button always use a court action button on. Uh, Well, um, we'll do that for this one because it doesn't seem to have one, but court action buttons. Obviously I improved engagement. OK, on is something that Facebook loves. Facebook loves engagement. Okay, so that's basically that's how you create a messenger on a working to messenger advocate. Um, on some top tips for you. Inside off Messenger is to use box. Okay, so the too obvious ones and the two popular ones are many. Check on, chap. You okay? Hi. Recommend both of them. But we saved. Manager is slightly ahead. It's definitely one of the most popular ones out there. Andi, I will create separate video for each on how you can set up funnels. Went 20 tricks on messenger. MSN messenger ads will then follow up with up cells down south. More information, value links, whatever you want to send it to. OK, um, So in terms of the ads themselves, some top tips on things kind of I've tested and works really well, is showing people using a product or service. Because if you are in the service product industry, um, you know, you're selling. I don't know. You know, I don't like red hat or something. It is a product. Or if it's some kind of software, if you're a software company, just show people using it. Okay, um, at a terminal or in the hands or whatever, but I worked really well. Secondly, focus on the most important parts of your product or service. Okay? So don't try and deviate too much. It's not a messenger, because messenger users, unless he's like they're talking to friends or something. It's not a messenger problem. Messenger. Then you're gonna know gonna have as much time to kind of grabbed attention. Okay, Each platform on Facebook is very different. Channel is very different. Okay, So don't assume that it's gonna work the same as a news feed ad. Okay. Or right hand side, add or on instagram ad, the behavior is going very different. So focus on the most important parts off your product or service. Okay, so if you're selling a software service, you focus on what the software does. Well, don't get too bogged down with other details. OK, Um, something else that worked really well is less text. Okay, so what we found is usually text in your ads. All right, on obviously the most common one is test has test. Yeah, and that means test different images. Okay, um, would sponsored ads, which is why I've just done here. Um, you know, identify your goal. OK, That's the most important. What do you want from this Do you want leads joint opt ins to on sales? Or do you want somebody to click on a website or build post? So you identify gold first and then work backwards. Okay, The next thing I would say is communicate clearly, so make sure that your message is very clear. If you're selling red hats for $10 make sure that the, you know, in interaction on messenger, um, when they land on the landing pages, it is actually $10. Okay, So keep your communication lines very clear, because the messenger channel is very personal to people. Okay, It's like what time? It's like Snapchat is very personal to them, right? It's not like it's not as personal as the new speed, right. When you run ads on a new speed, they're gonna see the whole world or beyond the whole of their world on on the news feed whilst dignity, friends, families, the groups that they like, Um, you know, pages of the follow brands and products that they have an interesting right. So when they see your ad is not as intrusive. Okay, but on Lee Messinger Channel, it's a more level personal, and you're not gonna have as much time to get it wrong. Okay? They're gonna be not as forgiving as they are on a new seed. Okay? Because you can. On a news feed, you can send the same ad like, 10 times a day. And people aren't battered Island because they used to ads and they used to content on their newsfeed. And I probably say a lot of people can't tell the difference between a normal post and our sponsor post okay on a news feed. Whereas they'll know instantly. It's not a messenger that it is a sponsored at. Okay. And I won't say which is why did when I created this. This ad is used Call to action bottom. You should always be used in court action buttons on paid ads. Okay, full stop. Surely, because call to action bottoms, um, improves your click through rate massively. Right? If you want somebody to take action, you sign up to your offer. Learn more, click on your blood post, buy something from you. You've got to make it obvious, right? You've got to tell them you click here. Yeah. Cook on shop now tap learned mawr or that kind of stuff, right? Just be as clear as possible. Okay, so that's basically it for these messenger ads on Facebook. Um, on. I'll see you in the next video. Thank you. 44. 36 Facebook Groups : in this video, I'm gonna show you how to create a Facebook group. So head over to Facebook on the home page, Go out to create a safe group. Okay, so now you need to give your group on a So I'm just gonna call it best group. You go wherever you want. A school lunch club. Um, band practice, whatever you want. OK? They need to have the least one name. Okay, so I'm gonna say this person here who's in my friends that work on our creative group, okay, That's pretty much it. You don't at least one person next to dissect an icon, or you can skip this. I'm gonna use this one here, which is a beauty. And then that's the group created. Okay, So what we do first is create you upload a photo or personalize your pig. So you add some character a personality. Next, you want to add a description to tell people what your group is about. It is a test group. Okay, whatever you say that and then you can add some location. So if he is a lot of school band practice or something, or you go somewhere to meet you can add a location. You can also had some time CEO suit. It shows upon surgeries topia okay, on, uh, that's pretty much straightforward. Dead. Okay, next time to go to is the about. I'll tell you who the members are. Description, which is what I've just created. That's pretty much fit again. Members will tell you who the and means are Onda, you cannot you make other people inside had means moderato directing. You can move them. So this is why you do that? You do not remember station. If you want to set up an event, you can create an event so far to do lunch me just creativity on and you can add people. You tell him when it where he is, when he is the date, give it some money, that name and obviously upload a picture related to the back. Okay, um and then the last time is to manage group. So what you can do here, which is obviously interesting, is you can turn off your requests. You can see what's been reported outside of group to Facebook. If there are obviously people inside a group that are, you know, trouble Waco's Whatever you can import them to. Facebook has all of his offensive content. What's important here is the man of the member of quite so you can actually add questions like a questionnaire to your group before somebody applies. Okay, so this will help you filter out. So you know, some of the best candidates right off the bat. So let's say if you have a mother, what subscription group or you have a group off. You know, watching enthusiasts, you train that on and you are ask questions like, you know what? What's your favorite type of watch? What you have a brand do? What kind of movies do you like? Etcetera, etcetera. And you can obviously personalize thes questions to your group. This'd something I highly recommend because it will at the screen to your group. Okay. So it will filter out. So the, you know, saw the the request are gonna be suitable for you. So go ahead and ask some questions. Like what is your favorite? What? You know what do you like Japanese or Swiss movement? Andi, what is this? Is that is that you know, people would only answer the question if they are being related about topping in your group . Okay, so again, it's a very It's a very useful tool to kind of screen your your future in this year. So so overview about best practice guides in terms of groups. Again, somebody is that you can do is ask questions. Okay, so just be as responsive as possible. Has some questions inside the group. It's our discussions. Yeah. Um, what is your? No, it cuts off this simple right? Just something that's easy, that people could respond to quickly. OK, so ask questions. That's always a good way to get discussions. I started also tag users who can t tag people inside this. So, um, you can tack friends inside Dia group. Okay, well, as polls ask people their opinion, which is a great way to get him involved into a group as recommendations, that's always good. You're asking other people. It's not like, you know it's not a dictatorship in this group. You you're kind of open to other ideas and suggestions that's got used. The feeling activity is just kind of engaging the audience, and obviously, cravats if it's relevant to your um, Grupo que last, they will say, is using different types off media that's available to you. So use photos, used videos, use names, funny means Facebook, Google and posted. And then and that will get you a lot of engagement. Little likes comments, shares. It's actually okay, So these are some of the best practices on how you created a Facebook group. 45. 37 remedy a flagged : in this video. I'm gonna talk to you about what you can do and some of steps you can take to remedy bank account account that's been disabled. Okay, So generally, baseball will be several account if it violates their terms of service. Okay, so if you to give an example if you use, um you know, if you said it's something that's just not allowed on their terms of service Onda and these three items, like firearms or, you know, fire inducing I terms. If you use like, outdoor pair accords from sell them their desire violations off Facebook's policy. Okay, so this is where your account will be disabled. Other situations could be that you have something that's controversial. The name when you're campaign Onda users, actually flight that. Okay, it happens. Enough time. Step Facebook will marry Look of the campaign that they will disabled. Okay, so there is no right or wrong answer. I mean, you just need to do is follow the baseball guide nights, OK? So you could find him on the actual Facebook accuse on duh. You don't Like I said, it's a part of you think that the account was to say that by mistake. Then let him know you contact them. Use this just contact form here that you could basically fill out. Onda sort of had account that's affecting. If it's your can't just just be glad it's OK. Just be transparent. Don't make it up. You know, if you have made a mistake, if you it's a partisan stages holding hands up and take responsibility for it, just don't don't try and lie and cover it up again, because that's just gonna make it worse. The best thing you can do is work with Facebook to resolve its because they're the only ones that can reinstate your count. Okay, in terms off, if you're starting from zero and US best practices about how not to get your count flight, he's this way to do that. He's, you know, just read their terms of service again. I was long, it's boring. But you know, there's a lot of stuff on their that they want you to fall. Okay, there's a reason they update is very regular, so yeah, well, it's actually a long, you know, this is like 18 points. Okay, so spend, like half an hour, 45 minutes going through that hasn't revised for Y t for a couple years. But you go through that, Ondo, you know, just abide by the instructions. Okay? If there is any doubt that public is in no doubt if you think if you have to question whether you do something with it with you can I can't do anything. My advice is just lead off the game for you. Contact Facebook asked before you don't campaign If you are unsure. Always ask Facebook first or read the terms of service. Okay, Other things you can do is just make sure that your relevancy scores are are high. Okay, on your positive feedback is high. The negative feedback, his height. And you can do that inside off Facebook themselves. You have a couple of columns here. Wonderful relevancy score. You go inside the report you have to customize column on. You can add to feedback. Okay, the one you want to avoid. Obviously it's a negative feedback. OK, Truman's negative feedback will have on impact on you will complicate on is treated with a quality school you want you want to make sure that your account is healthy so you want to reduce the number off your year is this is a negative feedback you get. You just try and keep your relevancy scores as high as possible in the ninth and tense. Keep your negativity back. Lo que positive feedback high. Why don't we use positive feedback? Because it just generate tends to reflect whatever the relevance score is. Um, but, yes, you kind of basic common sense, right? If you know, if you're not sure whether you can want something or no, we terms of service inside Facebook, I make sure it is inside Facebook. Don't you know? Don't read off a forum or, you know, about that party. Make sure it is actually inside Facebook's terms of service, for it is very easy to get to. They can't pace of it everywhere. All of the platform. Okay, um, the next thing is, if you're adds our flag inside as manager, then you can actually follow the instructions in the red box. Okay, so if the other, how do you have any disabled counts or disabled at? But you will see that they are flat with a red kind of a lot of flak. Okay, just follow the instructions inside the box. Sometimes it could be that this trip is a text on a batter post. If you're using a photo post like a photo of a dog, we're back with something that's too much text inside. The image Facebook has a very specific policy on is you can use more than 20% off the entire mid size for the text. Okay, so just bear that in mind if that is it and just removed the image. Remove the text editor text whatever on, just we upload. Okay, um, on, Just follow the instructions. Just father leave. Okay, But if you look, follow that. Have to service. If you stay within the guidelines, you don't have any problems. You could basically local, you know, launch. He's not coming to you want, um, you won't have any crops. 46. 38 target a specific OS : in this video, I'm gonna show you how you can use the detailed targeting if wanted to run a campaign around a specific operating system. Okay, so you see them inside the advantage on I've just selected the conversions campaign for this example. I was gonna call it detailed targeting OS, which is operating system. Okay, They don't continue on and just go down to audience. Okay, this is where you're gonna do the detail targeting. Okay, Inside the detail. Targeting section. So there are a few options? No. They want to target a Windows 10 uses, right? We just hit with Windows 10 and then Facebook will give you a behavior that says Facebook access Windows 10. Okay. And then we can do, let's say, a Mac OS user, which is obviously a Mac book. We're on target. A specific target. All Mac book users, or we can target specific version off the OS. Okay, so you have your 70 lion leopard tigers when the older ones okay, I obviously as you go down the list with the older versions is gonna be, um, smaller audiences. Okay, cause most people would have moved up to your 70 or whatever there. The latest version is, But if you want to cover everybody, you've just said Mac OS X and then what you could do is you can narrow down the audience using flex targeting, which is an understatement. So we're saying basically, target everyone who uses Facebook on Windows 10 talk of one who uses Facebook on Mac OS X and when a target android users. Okay, So let's have a look at what Facebook gives us for android users so we can go down here on go to our says behavior because way don't wanna interest. We want a behavior. Okay, because Facebook knows what kind of device of what platform were We're accessing baseball gone because we installed it up, don't we? So Facebook Access Mobile Android devices. And then obviously we could do the same for IOS devices. So this is all tablet on smartphones for both Android and IOS Onda. You have audience size off 3.6 million people here. That's pretty straightforward. And that's how you do it inside the ads manager. Now we're gonna go over to the parrot. Er it's more or less the same, but just requires a little work in terms of naming the campaigns and thea the ad set. So I was gonna hit discard, because God, previous changes what a start again. So click on, create campaign on Just call it detailed Targeting gonna set the same objective for this example, which is conversions on. I'm just gonna call it the same. It doesn't matter. Obviously, in your campaigns, you would just specify this. Okay, click on save to Draft, and then we want to head over to the Ansett's top. OK, inside detail targeting that said, click on edit. And then we're gonna It's almost the same, right? We're gonna go down to audiences on detail targeting, and we're gonna do the same exact, you know, process that we did on the ads manager. Okay, so we target Windows 10 uses first, is the behavior animal a target? Mac os X behaviors. There we go. And then we can narrow down the audience. Exactly. Same is what we did before. When a target android devices or just android. See, that brings up on. Here we go. Facebook access mobile on your devices. I am with the same four Iris. Okay, scored out of this. You see? It IOS anomaly. Facebook Access Mobile Iris, Apple devices A case. We've covered both smartphone and tablets for each. Okay, and that's pretty much it. That's exactly how you do it. 47. 39 Value Based Lookalike Audience : in this video, I'm gonna show you how to create value based lookalike audience. Okay, so you see that inside the audiences within the ass in Ivory our previous video, I showed you a quick overview of what the the the value basically black audience wants. Okay, so kind of recap. Ah, value based audience. He is built off a list like a bicyclist. Okay, so so in the bear in mind is that no buyers were created equal. Okay, some will be ready to buy from you incident, right? They won't take much convincing. Others might need a longer buying window to buy from you. Some might by more than one item per order. Others might buy you a small price item. Believe in a free press shipping off. Very. So the point is that your customers are gonna be varied. Okay? Don't come from all walks of lives to a different party scene on buying behaviour. So Facebook, actually, that's has created a value based audience. Okay, so this is a This is a look alike audience that will give us on average over the lifetime. Okay, eso But however, to create audience, go to custom audience, customer file on you select include LTV forbear performing lookalikes kept doing now. And so, like I did like I mentioned earlier. You do need a list of bias, right? Or, you know, some kind of life. So I'm not bloated. Follow. I've got here my bias and just find that first he go. Okay, I'm just record it. Schoolboys test to go honest, and then you wanna select a home value club. Okay, so you can do this by a few different things, depending on the value of your you're less likely. If you don't wanna sit courage to confine people here. You can get Facebook to find mawr people out there in Facebook based off your data source based on different zip codes. Obviously some areas will be more after than others, so you can get you can have a range of that. You are a total amount spent on your doctor to orders I'm gonna do on the total amount spent for this example. Okay, girl next and then inside here, you want to select theme the first name? The last name on just a team address. That should be enough. I wasn't all she ever You need Okay, so I thought it create. As in our Facebook, we're now putting this information into basically looking, and he's done. So now that's it. There. It's gonna take some time to upload. All right, so let me see if I have another one. A previous Let's stop uploaded. Okay, so here's one that I have created the size of user. 24 1000 people in the list on gonna use it was to this populated can't show. You will look like when it's all I could do now is that we can get Facebook to find us more people like this using a look alike. What? It's okay. So on a sector to find a base, this go to actions I and create look like audience. Okay, So much does touched on this. In a previous video, a lookalike audience is sourced data that we provide Facebook. I would plug into the Facebook ads manager, and then Facebook will go out there, find it's more people based off that soft data now doesn't caveats. You obviously need a certain amount people in a list. So I always say, Don't go any lower than 1000 because it's just not gonna be significant enough for Facebook to find you more people, OK? Based on that palace or the audience. Obviously you want you on the best results. So try and get the biggest list. You can't. If you have 100,000, 2000 5000 it's gonna be even better than, say, 1000. Because there's more data for Facebook to work. Okay, so just bear in mind that you want to be one the biggest this possible. Um, And then you can create a Lawrence off that list together. Well, we're gonna target the United States for this example on. You can use this lifetime value audience for a any country, any region you want. OK, I might not be able to create 1% is water. Got one? Let's see. Yeah, so they let me do it. What? About 1%? Let's try 2%. Obviously, you would start here at 1% created pennant. Just create audience. Andi, that's pretty much it. Okay, so quick. Every the filter on don't. It's had a remove that and basically, you see here that this is the 2% audience stock just created okay off that lot of are you or value based audience. That's true. But if you have less by the spice data, you compelled into Facebook on Facebook and then find you arrange off bias fire and ultimately help you improve your lifetime customer value because it has a range to work with. 48. 40 video to your Facebook page cover image : in this video, I'm gonna show you how to upload a an interactive video into the Facebook cover page. Okay, so the cover page is this section here. That kind of Boehner, as it were on dumb recently, Facebook have made its interactive okay. So had ever to your Facebook page. And I think on this icon here. Okay, on your a few options choose from photos, truthful videos, approach photo video. Since we're doing a video example, you can choose from existing videos that you might have uploaded in the past. Okay, so we don't want that option. I'm going to want to do something that just just downloaded for this example. So I'm gonna say upload photo and video. And there's something my what downloads, Which is this fall here. The hot open and you'll see it was just uploading the the video. Okay, so just give us some time to upload Onda and Facebook will compress this. So it's not too big. It is a slow down like mobile devices, timing devices, etcetera. Just wait for it to do that. It's almost done. Now you to publish their video, I cannot publish and just wait for the changes to update. Okay, so you can see that here. It's a very simple video. I've just taken some some kind of stock video off the Internet, and you can't blow that. Whatever you want. Okay, so that's how you do that. It's very straightforward. Um, I'll see the next video.