Facebook Ads & Facebook Marketing For Beginners - How to Generate Leads Through Facebook | Hussain Imran | Skillshare
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Facebook Ads & Facebook Marketing For Beginners - How to Generate Leads Through Facebook

teacher avatar Hussain Imran

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      6:37

    • 2.

      Starting off with setting up your business manager

      5:00

    • 3.

      How to set up your ads

      5:00

    • 4.

      How to set up your Adset

      4:54

    • 5.

      How to set up your Adset (Part 2)

      4:47

    • 6.

      Creating your Instant Form

      4:55

    • 7.

      Creating your Instant form (Part 2)

      4:09

    • 8.

      Messages Camoaign

      4:46

    • 9.

      Messages Campaign Chat Set up

      3:45

    • 10.

      Conversions Campaign

      4:53

    • 11.

      Summary

      1:39

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About This Class

Learn All The Essentials of Facebook Advertising & Facebook Marketing Quickly. This is a Crash Course on how to run Facebook Ads & Instagram Ads profitably with hands on guidance. It is Jam Packed with strategies from Creating your first Campaign for Facebook Advertising to Scaling a Business online. It is made for absolute Beginners so it is very easy to understand and then implement everything to your own Facebook Ads.

Facebook Ads & Facebook Marketing is an essential part for ANY Business. Be it a Multi National Brand or a Small & Medium Business owner, they all need to promote their products, and Facebook Ads provides the perfect Platform to do so.

This Course will focus on how businesses that provide services to their clients can market their business and attain more clients so that their business can grow. Be it Dental Clinics or Laundry Services or Real Estate Agencies or Digital Marketing Agencies, all these businesses need more clients and the best way to do that is by advertising their business.

This course will not go through the basics of how to setup an Ad Account or Business Manager but it will focus specifically on setting up the Lead generation Ads. So, if you are a total novice then I would suggest you go through my other 2 Courses so that you know the basics of Facebook Ads.

Inside the course, you'll learn how to:

1. Setup Your Lead Gen Campaign

2. Setup Your Messages Campaign

3. Setup Your Conversion Campaign

No experience is required. We'll cover strategies to grow from scratch and you only need a budget of $10 to start advertising!

If you are a small business owner and want to take it to the next level, or you want to learn a High Income Skill, then this is the course for you.

"Take this course to grow your business or become a well paid Marketing expert"

Meet Your Teacher

Level: Intermediate

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Transcripts

1. Introduction: Hey guys, what's up? For those of you who have come here for the first time, or who have gone through my courses for the first time. My name is Huseyin him run Facebook ads expert. I've been running Facebook ads for the past three to four years. I began with my own e-commerce store. And I found out everything about Facebook ads as well as Instagram ads. And then slowly but surely, I progressed into giving my services to other e-commerce clients as well. So I've been running Facebook ads for practically, for years now. And I've prepared a few courses as well before this course. Those courses that I prepared before this one was predominantly about how to advertise your e-commerce platform or your e-commerce website, the products that you're going to sell on your website. This course is going to be slightly different from that, those two, those previous courses. This course we'll be focusing on how to generate leads for service-based business. So for those who already have an e-commerce website, I would suggest that they go and check out my other courses. And for those who do not have an e-commerce website and just want to create generate leads for their business. I would still suggest that you go and check out those courses because this course will be slightly diluted. It won't be as detailed as the previous two courses that I've already prepared before. So let's just to give you an introduction of what I'm going to be discussing in this course. This course is basically how to generate leads for your business. And this business will be primarily based on those businesses that provide services. Alright? So for example, if you are a dentist and you need clients who come to your dental clinic and want to get the teeth whitened or whatever the the other services that you provide. And you need to run ads or you want to market your, market yourself to the world, then this is the best way to go to go about with advertising a dental clinic. Same goes for salons, nail salons, laundry services, IT services like for example, people who are freelancing right now. They want to advertise their services throughout the world or to the community that they're living right now. I'm not not the world, but the community in which they are residing at the moment. If they want to provide the services they can, they can generate leads through Facebook ads, digital marketing, all those things. So there are few things I wanted to discuss in this. There are multiple ways where you can you can gather leads, again, leads through Facebook ads. They're called objectives in Facebook. And I'll be discussing that later on in the course. You don't need to worry about it too much. The three objectives that we, we can choose in, in Facebook ads is messages, lead, gen, and conversion. And I've already discussed in the other, in the other course that conversion objective is going to be the most productive option for you. It's going to get you the most purchases. If you have an e-commerce website and it's going to get you the most sales, the most revenue. On the other hand, the volume will be much less compared to if you choose the objectives messages are legion. So in lead gen and messages, these objectives will get you more volume, meaning more people will be able to see your ad all land on your webpage. But the quality of those people who are going to land on your webpage is going to be much, much less than the quality of the people who are going to come through your conversion objective. So I'll be discussing this in detail in the later videos. But this is just an overview and I wanted to tell you what the, what the three methods or so. While, while generating leads for your business, it is very important. It is imperative in fact, to create a website. Because if you do not create a website, it's going to be hard for you to choose the conversion objective as well as the lead gen objective. And those two objectives, the ones that are going to get you the most quality leads. So again, I'll be discussing that in further videos, videos. Then I'll be discussing how to create your first campaign. Just all the technicalities and how to go about starting your ads and setting up your ad, set your ad creatives, how many creatives you need, and how many, how many creatives you should generally start off with. So this is just an overview of this, of what this course is going to, is going to contain. And yeah, that's it. So I hope to see you in the next videos and until then goodbye. 2. Starting off with setting up your business manager: Hello everyone and welcome to my course how to generate leads through Facebook ads. So in the previous video, I went through the outline of the course. I gave you a rough idea of what I will be discussing in this course. And what, what are the techniques that you're going to use throughout the course? And I also explained a few things like, what are the three ways of generating leads? Leads through Facebook ads, which are true messages, lead gen, and through the conversion objective. So I'm going to start off with the techniques and the system or what are the procedures to start your ads on Facebook ads in this, from this video. So to start off, first of all, you're going to, you're going to need to you're going to need to have a business manager. And how we are going to make that is you're going to go to business.facebook.com. If you already have a business manager, it will show up there. You have to login. Then your business manager will show up over there. And if you do not have a business manager, they're going to ask you to create a business account. So what you're gonna do is you're just going to put in your Facebook ID and your Facebook password, and then we're going to name your business whatever you want to. And then they will show, they will, your business manager will be created. Then what you need to do is, once your business manager is created, you need to click on the menu on the left and go to business settings over here. Then once you're in the business settings, you're going to need to create your ad accounts, your pages, and your pixel. So the first thing you're going to do is you're going to create your ad accounts. Once you click on this ad accounts over here, you'll have to go and click on add on the blue button. And then they're going to ask you to make an Ad account. Now, essentially, what ad accounts are? They are the the, I gave this example in the previous, in the previous course as well. These ad accounts are like your salesman. So this is where, this is where your ads are going to run in these, these, these are the accounts that are going to show your ads essentially. So you can have up to a five AD accounts, but recently facebook has restricted it to three accounts only. So you're going to go to add a click on Add, and then it's going to show you these three options. So you're going to click on Create New Ad account. Once you, once you click on Create a New Ad account, then you'll be able to create your ad account. And then once that's done, then you need to go and create a page of your own. Okay. Whatever your business is, if it's a dental clinic, if it's a rental business, whatever it is, you're going to need to create your page. Alright? So that's the second thing you're going to need to do. And the third thing you're going to need to do is you're going to need to go to data sources. Once you click on that, then you get several options. And you're going to click on pixel. If you have a website, you're going to need this pixel to go and attach it to your website. So once you click on Data Sources and then click on pixels, you're going to do the same procedure. Go and click on Add and then create a new pixel. And then they will give you a number like this, a number for the pixel. What you're going to do is you're going to take that number and go and place it into your website. If it's a Shopify website or any other website, they will give you an option to add a Facebook pixel. So you're going to need to do that. If you do, if you do it yourself or if you know how to do it, then It's not too difficult. But if your if your website has been created from scratch, if you've hired a coder to build your website, then you're going to need to ask him to put that code into your website so that the website can actually register all the events that are happening on your website. Alright, so this is the first, first step we are going to do. And in the next video, I'll be discussing about what we need to do later on. Thank you. 3. How to set up your ads: Hello everyone. I hope everyone's doing okay today. So to continue from where we left off, in the last video, I was talking about connecting the pixel to your website. You can either do it yourself or you can hire a coder to do it for you. After you're done with all these, all these procedures, meaning connecting, you're creating your ad account, creating a page and creating a pixel, and then connecting into your website. The next thing you're going to do is you're going to click on the ad account. You're going to choose for running your ads and then click on Open in Ads Manager. Alright, so let me just go back and then explain a few things to you. So once you click on ads manager, this is the page that is going to show up in front of you. Then what you're going to do is to start off with your ads, you're going to click on Create. Alright? So once you click on Create, the first thing that's going to show up is this, this box is going to show up in front of you. So as I said, as I mentioned in the introductory video, there are three ways that you can generate leads through Facebook. The first one is the lead generation, lead generation option. The second is messages, and the third is conversions. So right now, we're going to just discussed, discuss the lead generation option for now. And then once we move forward, I will then discuss the other two messages and conversions as well. Alright? So once you click on lead generation and then click on continue, this campaign will show up in front of you. Okay? So it's just the usual things. You don't have to do anything over here. You don't have to do anything over here as well. This option is if you have different ad set, different images and different texts. And you want to check which one is performing better than the rest. And you can, you can select this option, but there are many other ways to test and find out which one is doing better. What I want to discuss over here is campaign budget optimization. In my previous courses, I've explained this in a detailed manner, but let me just go through it quickly over here. What campaign budget, budget optimization is? It is actually if you have different different, different ad sets. For example, one account has three ad sets that you're running and you have three different, different audiences that you are trying to target. And you're trying to find out which one's, which audience contributes more to the results, then what you can do is rather than setting a budget for each different ad set, you can go and select a total budget of yours. The total budget you want to spend in a day, and then set it for all the three different ad sets together. So what Facebook will do is it will manage the, the spending amount between the three assets according to the results. But if you still don't understand this, I'll go and I'll explain it in further videos. Now what you need to know is campaign budget optimization. Optimization is usually used in the further stages of your advertising journey. And in the beginning, you're going to keep this off, alright? And then you're just going to click on Next. So this is what is going to show up in front of you. The first thing you're going to do, the campaign is going to show you is whether you want to choose instant forms, automated chat, or calls. So instead of firms is just what the name suggests. It will show up these different types of questions. For example, What is your e-mail, What is your name? And then you can, you can choose which one, which questions to choose. You can choose which questions you want to show to your audience, or which details you want to gather from your audience. And then that will show up in front of, in front of the audience, whoever clicks on the ad. And secondly is automated chat and cause. So these are pretty self-explanatory. So that's all for now. I'll see you in the next video and we'll discuss the rest. 4. How to set up your Adset: Hey, what's up, everyone, welcome back to my goal is to continue from where we left off in the last video. We were talking about the instant forms, the automated chat. And cause we're going to be doing, we're going to be choosing this option right now. So I'll be explaining this forward. But automated, I let me just go back to automated chat and cause, causes self-explanatory. But automated chat means that you prepare a template for all your customers, the questions that they might want to ask you, and then you prepare a template for those questions, answers. So whenever a customer chooses one of those questions, the template of the answers is shown to that customer. So it's basically something we're going to discuss in the messages objective as well. We're going to discuss this as well once we go forward. So these three, these are the three options you get once you choose lead generation, then moving forward, you're going to have to choose your Facebook page, the page that I mentioned that you might have to create once you start, if you want to start running ads on Facebook. So you're going to have to choose that page right here. Then. Dynamic creative. This is something that I'll be discussing in the next video. So stay tuned for that. But let's just go through the other formalities over here. The next is the daily budget. Whatever budget you want to set for a day for Facebook to spend, you're going to have to write over here, be at 5.10.152025. It can be any budget you want, but once when you're beginning with Facebook ads, facebook has a threshold of $2425 a day. You're going to have to start with that threshold. And then gradually your, your budget will increase. Meaning Facebook will allow you to spend more per day. So whatever budget you want to, you want to put, you can put it over here. And then moving forward, you can have to choose the location, whatever location you want to run your ads and okay, so that's a small thing I want to discuss over here. As you can see over here. Okay, It's not mentioned, but once you click on Edit, this option will show in front of you. So you're always going to be always going to choose people living in this location. You don't want to choose people living in or recently in this location. Because what this is going to do is Facebook is going to show your ads to people who are traveling to your location as well. And people who are traveling do not use do not use the service-based businesses in that location. So even, even e-commerce stores, I suggest them to use people who are living in this location and not choose this. This is gonna be pre-chosen. Facebook is going to produce this for you, but you're going to have to click on it and then choose people living in this location. Then what you can do is if, if you have a small community, say you're living in a small town, you want to target only that town. What you can do is over here, you can choose countries, cities, whatever city you're staying in. But if you just want to choose your locality, what you can do is you can choose drop pin and then choose the point where you're living. And what Facebook will do is it will choose 16 kilometer radius around that, around the pin that you've placed on the map. So you can increase or reduce. But I think the highest is 16 kilometers. If you want to reduce it, you can reduce it down to one or two kilometers, so it can be highly targeted to that locality. This is one way you can target your locality. As you can see over here, I've placed the pin in, in a city called a cola in India. And this is the radius that it's showing, 16 kilometers as you can see over here. Okay, And then if you want to reduce it, you just have to click this and then you will get the option to reduce the radius. Okay, then these are all easy to understand. Gender. With gender, you want to target The demographics, interests, and behaviors. So you're going to have to choose your interests. For example, if you have a dental clinic, then you might have to choose teeth. So you can choose any other audiences as well. 5. How to set up your Adset (Part 2): You can choose any word related to your business and then type it in over here. And Facebook will give you suggestions for all the interests that you can choose. And it will, it will also show you the size of the audience. So if you write in teeth, these are the suggestions that Facebook is giving you. And once you choose one interest, then a face and you click on the suggestions, would overhear. Facebook will give you even more suggestions to what are the other interests that you can choose. I suggest that you put in one big interests into one ad set each. So if you have three, etc, you can choose three different audiences and then check and see which one is getting you the better results. So that's one way of going about it. Then what I want to discuss is automatic placements and manual placements. So what this does is automatic placements means that Facebook has many different placements to choose where to show your ad like, for example, Facebook Messenger. Facebook feed in Facebook story is Facebook reals. The same goes with Instagram, instagram stories, Instagram feed, instagram Reels, and even even on Facebook Messenger and other places like that. So if you choose automatic placements, what Facebook is going to do is it's going to choose the best, the best placement to show your ad. Meaning. It will try out all the different placements and then see which one is getting into better results. And then it will spend most of your budget on that particular placement. But if you already know which which placements you want to choose, where you want to show your ad. Then you're going to, you're going to choose manual placements. And this is what it's going to look like. So from here you can choose whether you want to show it only on Facebook or Facebook and Instagram and Messenger Audience Network. So these are the different networks platforms that your ad will be shown on. Then for each platform, there are different placements so you can take or select or deselect the places where you want to choose to show your ad. I suggest that you choose manual placements only when you have a rough idea of where most of your customers are coming from. You can do this after you've spent about a thousand dollars and then you can move on to manual placements because then it will give you a proper idea of where you need to show your ads. Then we move on to the ad creative part. So this, this, this was all about the ad set. And now we're moving, moving on to the third part, the ad creative. This is where we're going to create your ad. Okay? So first of all, again, you're going to have to choose your page. Which page you're going to show you an add-on or which page you're gonna show your ad through. And then you're going to select whether you want to show an image, a single image, or a video, or a crowd. Arousal is a collection of images or videos to almost callable images or videos. Then the primary texts is where you're going to add your text that you want to write. Fire add. It should be written properly, it should have, it should arouse those emotions. And now you have to be careful as to the words that you're going to choose for this primary texts. Because Facebook is very particular about that. Also it can reject your ad. Then you're going to have to write your headline. Your headline is the part that's going to appear over here in bold. And the description is going to be below the headline. And then the last thing is the call to action. So whatever call to action you want to, you want to select over here, you can do it too. You can either write, sign up, learn more, by now, whatever it is. But since this is a lead gen, lead gen campaign, you're going to most probably choose sign up or learn more. Then you're going to create your form and then show you a link that you want to show it to your website. We're going to discuss that in the next video. Until then, goodbye. 6. Creating your Instant Form: Hello everyone, welcome back to my course. So in the last video, we discussed how to set up your ad creatives and you're writing your primary text and your headline. And call to action button, you should choose. We discussed that you should either choose sign up or learn more. And today we're going to learn about the instant forms that I discussed in the introductory video. When you choose the objective region than Facebook, let you prepare a form for your customers, your potential customers, and gather the details. So what you're gonna do is you're going to go to the ad creative section and just scroll down. Once you've already written your primary texts and added your creative and everything, then you're going to scroll down and come to this part. You're going to click on Create form. Once you click on that, this is what is going to appear in front of you. So you can name your form whatever you want to. And then once you click on the drop-down button, the form type drop-down button, then facebook is going to show you, is going to ask you whether you want more volume or high intent. So what does this mean? It means that if you choose the option, more volume, Facebook is going to, Facebook has different pockets of audiences, right? And it has like for example, if a, if an audience, if a person tends to buy a lot from online e-commerce stores or tends to give the details to lead gen, campaigns on Facebook. Facebook is going to place that person in a certain type of audience. Meaning this audience is more prone to buying online, or this audience is more prone to giving the information to a lead gen, lead generation campaign. So there are different kinds of pocket. So if you choose the molar volume oxygen, Facebook, what Facebook is going to do is it's going to show you your ad to a different type of audience, different pocket of audience that it keeps. Messaging. Online campaigns are giving, giving a sudden type of information to campaigns, but they do not purchase too much. Meaning, the final, the final outcome, the result of showing ads to these people is not going to end in them giving you their money. So it, suddenly, it's, it's written over here. Use a form that is quick to fill, that is quick to fill in and submit on a mobile device so that these people are just going to add the information, but it's more likely that then are going to purchase from you hire intent, the name suggests it at a review step that gives people a chance to confirm the information, meaning it could be sensitive information or personal information that they're going to give on this, this type. And Facebook is also going to show it to a different pocket of audience which are prone, more prone to buying online. Alright? So I suggest that you choose higher, high intent whenever you're running a lead gen campaign. The next thing they're going to ask you is whether you want to use the image from your ad, the ad that you placed in your ad creative, or you want another image uploaded in your form. So it's going to show like this. Whatever you made you upload is going to show here right above the form. Alright, so you can do whatever you want to, then you have to add, you have to add a headline, a description. Next thing is the main part. So this is where you're going to enter whatever details you need from your customer. Say for example, if you want their e-mail, you right, you're adding a contact field and then Facebook will ask, ask your customers for your email, your full name, et cetera. And then you can add anything you want to in the later fields as well. For example, if you want the city, state, province, country phone numbers, street, address, whatever it is, you can ask them. We're here. What you can do is you can add in whether the customer saw the ads on Facebook or Instagram. So I'm going to continue this video. I'm going to continue this discussion in the next video. Until then, goodbye. 7. Creating your Instant form (Part 2): Welcome back everybody. So in the last video, we were discussing about the categories you want to add in your question form. And I and I told you that you could add in whether your customer saw your ad on Facebook or Instagram. What that will do is it will give you a rough idea of whether most of your customers are coming from Instagram or from Facebook. And once you have that information, then you can, as I mentioned in the previous video, that then what you can do is you can add in your manual placements, meaning that you can allocate all your all of your budget into one platform, either Facebook or Instagram. If most of your customers are coming from Instagram, then you can allocate the whole budget for Instagram. And then Facebook will only spend your budget to show you add only on Instagram. So that is one way you can identify where your ads, where your customers are coming from most. Okay, Then this is very important, the privacy policy link. So as I told you that having a website is crucial to gather information or to run a lead gen campaign. Why? Because your website will have a privacy policy page and you have to add a link for your privacy policy page on your lead gen form, it's a Facebook policy. And without that, it's not going to allow you to run your lead gen campaign. So if you do not have a website, then I suggest that you prepare a landing page with your privacy policy and then add the link over here. Otherwise, what you'll have to do is you'll have to either go and choose the messages. Are messages objective, which is going to be slightly, It's going to be, the results are going to be slightly lower than the Lead Gen campaign. So again, it's better to have a website and then add your privacy policy page link over here. And then the last step is once the person, once the, once your customer has filled all the data, then this page will show up in front of them. And you can write whatever you want to overhear in the headline and in the description. And then there will be a call to action button as well. So if you want them to visit your website, then you can choose the call to action over here can be anything view website, click, Shop Now, whatever you want to. And then you can add your website link over here. And that's it. That's basically oh sorry, I forgot to mention one more thing. Once you click on the call-to-action button, it's going to show you three options. So download and call business. So we website is self-explanatory. Download when you have an online course or a PDF that you want your customers to download, a free PDF. So what you can do is you can click on Download. Then Facebook will give you a link to a box where you can put in your link from where your customers can download the PDF or the online course. Okay? And then the last option is called business. You'll have to add your phone number over here. And so that's it for now. In the next video, I'm going to show you how we can start a messages campaign. So now we've already finished the Lead Gen campaign over here. And in the next video we're going to start the messages campaign. So until then hope to see you in the next video. Until then, goodbye. 8. Messages Camoaign: Hello everyone. Welcome back to my goals. So in the last video, we were talking about the lead generation campaign and we finished discussing how to go about setting up your ads. Now, in this video, we're going to talk about the messages campaign and what you, what you need to do to set up your ads for the messages campaign. As you can see over here in the last video, we had to select the lead gen objective. And now we're going to select the messages objective. Once you select the messages and click on Continue, then this tab is going to show up in front of you. And so as you can see on the left side, the first part will be the campaign. A second, second part will be the ad set, and the third part will be the ad creative, as you can see over here. Okay? So once you click on messages and then click Continue, then this tab is going to show up in front of you and you have three options over here. You can either choose Facebook Messenger, meaning the ad will redirect all your customers to your Facebook Messenger. Or it will redirect your customers to your WhatsApp or your Instagram DM, alright? So you have these three options. You can choose whichever option you want to. And the rest is the basic, the basic things that we did in the last campaign as well. You need to choose your Facebook page or Instagram page. And then now, as I mentioned in the last, in the last campaign as well, always choose people living in this location because this, this targets people who are traveling to your area as well. So they are not going to be generally people who traveled to another place will not be a customer of the businesses over there, right? So I always choose people living in this location unless you are targeting Unless you have a travel business and you are targeting people who are traveling or who are tourists in your location. Then the rest is similar again, gender. You need to target detailed targeting. When, once you click on edit over here, then it's going to give you all the options that which audiences you want to target. Now what are the interests you want to target? And then always keep this detailed Targeting expansion off, okay? If Facebook keeps changing its policy. So maybe when you when you're going through this video, this option won't be available. But if it is and if it's on, then you should turn it to off. Alright? You can even target languages as well. Okay? And then once you scroll down again, you'll get that option of automatic placements or manual placements. And you choose automatic placements in the beginning, once you have enough data and you know which platform is getting you the more results, then you can choose manual placements and then show your ad only on those platforms. Moving on to the ad creative, it's again, simple. As we mentioned in the lead gen campaign, you either have a single image or a video or a arousal, meaning to almost horribly images or videos. Then you scroll down and over here you can add up, add the image or the video, what? Whichever it is, which will show up on your ad, which will be essentially be your ad. And then the primary text, the headline, the description, all these things you should, you should, you should think about it. You should consider what your primary text headline and description should be. Because these other things that determine where they are ADH, ADH is going to be successful on art. And then call to action. You can, you can choose anything you want to. But what it's going to do is whenever a person is going to click on the button, it's going to send it. Send the customer to either your Instagram, DM, Facebook Messenger, or WhatsApp. Then this is the part where you can edit all your questions and your answer. We're going to discuss that in the next video. Until then, goodbye. 9. Messages Campaign Chat Set up: Welcome back. So continuing on from where we left off in the last video, once you scroll down in your ads creative section, and go to call-to-action and choose whichever call to action you want to. It's eventually going to redirect your customers to Instagram, DM, your Facebook Messenger or WhatsApp. You can choose whatever you want over here. And then this is the part where you can customize your ad, right? So this is the messages campaign. So what Facebook is going to allow your customer to do is it's going to allow them to message you, right? So you can choose which questions to show them and which answers you want to customize according to those questions, right? So what you can do is you can, you just have to click on edit over here. And then once you click on Edit, then this box is going to show up. You can write your introduction introductory message over here. It can be a paragraph about your business, all the details, all that stuff. Then you can, you can choose the questions. You want to show your customers at the bottom of the screen over here, as you can see over here, once the customer opens up your messenger, once the customer clicks on your ad, this window will show up and then this is the introductory message. And then the customer will be able to choose what question they want to. From here. Then what you can do is you can customize your answer according to the question that has been asked. So you can place about my say, for example, five questions. And all those five questions will appear at the bottom of the screen for your customer. And then if the customer wants to, if the customer wants to know anything about your business. So when the customer clicks on any of those questions, facebook is going to show the answer that you already prepared for those questions. Like for example, if, if the customer chooses, can I learn more about your business, then your answer. The answer that you fed in Facebook is my business and basically targeted for those who want to market their services to people living in their location. This is the answer that's going to show up for your customer. So you can drop and change over. You can add as many questions as you want to. And it's better to keep two or three questions. And then what you need to do is just go and click on save and finish. And your ad is technically done. Once that is done, all you need to do is you just need to publish your ad. And then your ad will be shown to all your customers. So once again, just to recap, the messages campaign is going to get you more volume, meaning it's going to get you more people asking about your business. But Facebook knows that this pocket of audience is not the kind of audience that is going to buy more. The percentage of people who are going to buy from you is going to be less than the percentage who are going to buy from you from the Lead Gen campaign or the conversion campaign. Okay, so now in the next, in the next video, I'm going to discuss about the conversion campaign and how beneficial it is and why it is the best option out of all the tree. Okay. So see you in the next video, guys. 10. Conversions Campaign: Hello guys, welcome back to my course. So this is going to be the last video in my course. And as we discussed in the last, last few videos, we explained how to create your lead gen, lead gen ads and your messages. And in this video I'm going to discuss how to create your conversions. And so you're going to choose your conversions objectives. Mostly if you have an e-commerce website. Because what this is going to allow your customers to do is it's going to allow them to go to your website and then purchase from your website, add to cart or do do all those e-comm stuff from these conversions objective. If you choose the lead gen or messages objective for your, for your e-comm ads. It's not going to, it's not going to allow your customers to purchase directly from your website. Okay? So this is the best option to choose if you have any e-commerce website. It's not usually used for service-based businesses, but you can still use this objective for your service based business. So what you need to do is just click on conversions and then click on Continue. Once you click on Continue, It's going to show you your campaign page. And it's going to be the usual stuff. And we're going to keep the CBO. You're going to de-select that and keep that off. Because as I mentioned in the earlier videos, that you only select the CBO when, once you have winning ad sets, winning interests, winning creatives, you're going to use the CPU. Cpu is a campaign budget optimization. If you can't remember, just go back and visit the last few videos and you'll get, you'll understand what I CBO is. So once you come into the addToSet page, it's going to give you several options. The first one is obviously website. And once you click on this, Facebook is going to make you, Facebook is going to ask you to create a pixel. So even i've, I've discussed the pixel in the earlier videos as well. So just to go through it briefly, what a pixel is is that it is a code that is, sorry. It is a code that is attached to your website and it gathers or collects all the information, all the details, all the people who come to your website or visited your website purchased from your website, went to the checkout page, went went to the Add to Cart page. It's going to create those pockets of audiences. And this is going to help you in your ads because then you can either retarget them, create retargeting campaigns, or you can, you can use lookalike audiences for this. Those two audiences are going to be very substantial. Fire, fire, fire business, e-commerce business. Okay? So once, once you create a pixel, then facebook is going to make you choose which optimisation you want to choose. Meaning, do you want to choose purchase? Do you want to choose initiate checkout? Do you want to choose View website? Do you want to choose? Add to cart is going to give you all those options. Okay? So what, what that means is basically, it's asking you which kind of audience, of which type of audience do you want to target your ads to? People who purchase more from online websites, people who add to cart moves. And the lesser the, the transaction meaning if you choose purchase, the volume of customers coming to your website will be less than those. Then don't, then those customers who are going to come to your website when you choose, say for example, View Website or initiate checkout or add to cart because that is a comparatively less transactive than the purchase objective. So in the beginning, if you do not have any data, you can choose Add to Cart, initiate checkout. But if you have enough data, then I suggest you choose I suggest you choose purchase because that's what's going to get you the most purchases. Okay, then you have the rest of the options over here. You have app, if you have an app or website and app. And these are the two options that you can choose. Okay? 11. Summary: So these are the two options that you can choose when you're running. If you have a service-based business, you can choose messenger. What this will do is it will redirect your customers to your Facebook Messenger. Or you can use WhatsApp. But the difference between these two options in the conversion objective and in the other two objectives is that again, Facebook will target only those people who are more likely to purchase from you. Okay? So the difference between this and the messages campaign, here's the messages per campaign will get you a lot of messages from a lot of people. But if you choose messenger over here in the conversion objective is going to get you a lot less customers, but they're going to be more likely to purchase from you. So that's the only difference. And you can choose this if you don't have a website. So people, people who have their service-based businesses can either choose these two options in the conversion objective, or they can choose a lead gen objective. Or a message is optic objective. So that's basically it for this course. I hope it has been beneficial for you and I hope it benefits you in your in your in your business. Or even if you're, if you are a freelancer and you want to give you a services to others, I hope this course helps you a lot and I'll be creating more courses. So stay tuned and I'll see you in one of my next process until then, goodbye and take care.