Transcripts
1. Introduction: Hey guys, what's up? For those of you who have come
here for the first time, or who have gone through my
courses for the first time. My name is Huseyin him
run Facebook ads expert. I've been running
Facebook ads for the past three to four years. I began with my own
e-commerce store. And I found out everything about Facebook ads as
well as Instagram ads. And then slowly but surely, I progressed into giving my services to other
e-commerce clients as well. So I've been running
Facebook ads for practically, for years now. And I've prepared a few courses as well before this course. Those courses that
I prepared before this one was predominantly about how to advertise your e-commerce platform or
your e-commerce website, the products that you're going
to sell on your website. This course is going to be
slightly different from that, those two, those
previous courses. This course we'll
be focusing on how to generate leads for
service-based business. So for those who already
have an e-commerce website, I would suggest that they go and check out
my other courses. And for those who do not have
an e-commerce website and just want to create generate
leads for their business. I would still suggest that you go and check out those courses because this course will
be slightly diluted. It won't be as detailed as the previous two courses that I've already prepared before. So let's just to give you an introduction
of what I'm going to be discussing
in this course. This course is basically how to generate leads
for your business. And this business will be primarily based on those businesses
that provide services. Alright? So for example, if you are a
dentist and you need clients who come to your dental
clinic and want to get the teeth whitened or whatever the the other
services that you provide. And you need to run ads or
you want to market your, market yourself to the world, then this is the best way to go to go about with
advertising a dental clinic. Same goes for salons, nail salons, laundry services, IT services like for example, people who are
freelancing right now. They want to advertise their services
throughout the world or to the community that
they're living right now. I'm not not the world, but the community in which they are residing
at the moment. If they want to provide
the services they can, they can generate leads
through Facebook ads, digital marketing,
all those things. So there are few things I
wanted to discuss in this. There are multiple
ways where you can you can gather leads, again, leads through
Facebook ads. They're called
objectives in Facebook. And I'll be discussing that
later on in the course. You don't need to worry
about it too much. The three objectives that we, we can choose in, in Facebook ads is messages, lead, gen, and conversion. And I've already
discussed in the other, in the other course that conversion objective
is going to be the most productive
option for you. It's going to get you
the most purchases. If you have an
e-commerce website and it's going to get you the most sales,
the most revenue. On the other hand, the volume will be
much less compared to if you choose the objectives
messages are legion. So in lead gen and messages, these objectives will
get you more volume, meaning more people will
be able to see your ad all land on your webpage. But the quality of those
people who are going to land on your webpage
is going to be much, much less than the quality of the people who are going to come through your
conversion objective. So I'll be discussing this in
detail in the later videos. But this is just an overview and I wanted to
tell you what the, what the three methods or so. While, while generating
leads for your business, it is very important. It is imperative in fact, to create a website. Because if you do not
create a website, it's going to be hard
for you to choose the conversion objective as well as the lead gen objective. And those two objectives, the ones that are going to get you the most quality leads. So again, I'll be discussing that in
further videos, videos. Then I'll be discussing how to create your
first campaign. Just all the technicalities
and how to go about starting your ads
and setting up your ad, set your ad creatives, how many creatives you need, and how many, how many creatives you should
generally start off with. So this is just an
overview of this, of what this course is going to, is going to contain. And yeah, that's it. So I hope to see you in the next videos and
until then goodbye.
2. Starting off with setting up your business manager: Hello everyone and welcome
to my course how to generate leads
through Facebook ads. So in the previous video, I went through the
outline of the course. I gave you a rough idea of what I will be discussing
in this course. And what, what are the techniques that
you're going to use throughout the course? And I also explained
a few things like, what are the three ways
of generating leads? Leads through Facebook ads, which are true messages, lead gen, and through the
conversion objective. So I'm going to start off with the techniques and the system or what are the procedures to start your ads on Facebook
ads in this, from this video. So to start off, first of all, you're going to, you're going to need to you're going to need to
have a business manager. And how we are
going to make that is you're going to go to
business.facebook.com. If you already have
a business manager, it will show up there. You have to login. Then your business manager
will show up over there. And if you do not have
a business manager, they're going to ask you to
create a business account. So what you're gonna do is
you're just going to put in your Facebook ID and
your Facebook password, and then we're going to name your business
whatever you want to. And then they will show, they will, your business
manager will be created. Then what you need to do is, once your business
manager is created, you need to click on the menu on the left and go to
business settings over here. Then once you're in
the business settings, you're going to need to
create your ad accounts, your pages, and your pixel. So the first thing you're
going to do is you're going to create
your ad accounts. Once you click on this
ad accounts over here, you'll have to go and click
on add on the blue button. And then they're going to ask
you to make an Ad account. Now, essentially,
what ad accounts are? They are the the, I gave this example
in the previous, in the previous course as well. These ad accounts are
like your salesman. So this is where, this is where your ads are
going to run in these, these, these are the accounts that are going to show
your ads essentially. So you can have up to
a five AD accounts, but recently facebook has restricted it to
three accounts only. So you're going to go
to add a click on Add, and then it's going to show
you these three options. So you're going to click
on Create New Ad account. Once you, once you click on
Create a New Ad account, then you'll be able to
create your ad account. And then once that's done, then you need to go and
create a page of your own. Okay. Whatever your business is, if it's a dental clinic, if it's a rental business, whatever it is, you're going
to need to create your page. Alright? So that's the second thing
you're going to need to do. And the third thing you're
going to need to do is you're going to need
to go to data sources. Once you click on that, then you get several options. And you're going
to click on pixel. If you have a website, you're going to need this pixel to go and attach it
to your website. So once you click on Data Sources and then
click on pixels, you're going to do
the same procedure. Go and click on Add and
then create a new pixel. And then they will give
you a number like this, a number for the pixel. What you're going to do
is you're going to take that number and go and
place it into your website. If it's a Shopify website
or any other website, they will give you an option
to add a Facebook pixel. So you're going to
need to do that. If you do, if you do it yourself or if you
know how to do it, then It's not too difficult. But if your if your website has been
created from scratch, if you've hired a coder
to build your website, then you're going
to need to ask him to put that code
into your website so that the website can actually register all the events that are happening on your website. Alright, so this is the first, first step we are going to do. And in the next video, I'll be discussing about what we need to do later
on. Thank you.
3. How to set up your ads: Hello everyone. I hope everyone's
doing okay today. So to continue from
where we left off, in the last video, I was talking about connecting
the pixel to your website. You can either do it
yourself or you can hire a coder to do it for you. After you're done
with all these, all these procedures,
meaning connecting, you're creating your ad account, creating a page and
creating a pixel, and then connecting
into your website. The next thing you're going
to do is you're going to click on the ad account. You're going to choose for
running your ads and then click on Open in Ads Manager. Alright, so let me
just go back and then explain a few
things to you. So once you click
on ads manager, this is the page that is going to show up in front of you. Then what you're going to do is to start
off with your ads, you're going to click on Create. Alright? So once you click on Create, the first thing that's
going to show up is this, this box is going to
show up in front of you. So as I said, as I mentioned in the
introductory video, there are three
ways that you can generate leads through Facebook. The first one is the lead generation,
lead generation option. The second is messages, and the third is conversions. So right now, we're
going to just discussed, discuss the lead
generation option for now. And then once we move forward, I will then discuss the other two messages
and conversions as well. Alright? So once you click on lead generation and
then click on continue, this campaign will show
up in front of you. Okay? So it's just
the usual things. You don't have to do
anything over here. You don't have to do
anything over here as well. This option is if you
have different ad set, different images and
different texts. And you want to check which one is performing
better than the rest. And you can, you can
select this option, but there are many
other ways to test and find out which
one is doing better. What I want to discuss over here is campaign budget optimization. In my previous courses, I've explained this
in a detailed manner, but let me just go through
it quickly over here. What campaign budget,
budget optimization is? It is actually if you have different different,
different ad sets. For example, one account has three ad sets that you're running and
you have three different, different audiences that
you are trying to target. And you're trying to
find out which one's, which audience contributes
more to the results, then what you can do is rather than setting a budget for
each different ad set, you can go and select a
total budget of yours. The total budget you
want to spend in a day, and then set it for all the three different
ad sets together. So what Facebook will do
is it will manage the, the spending amount between the three assets
according to the results. But if you still don't
understand this, I'll go and I'll explain
it in further videos. Now what you need to know is campaign budget optimization. Optimization is usually used in the further stages of
your advertising journey. And in the beginning, you're going to keep
this off, alright? And then you're just
going to click on Next. So this is what is going to
show up in front of you. The first thing
you're going to do, the campaign is
going to show you is whether you want to
choose instant forms, automated chat, or calls. So instead of firms is just
what the name suggests. It will show up these
different types of questions. For example, What is your
e-mail, What is your name? And then you can, you can choose which one, which questions to choose. You can choose which
questions you want to show to your audience, or which details you want to
gather from your audience. And then that will
show up in front of, in front of the audience,
whoever clicks on the ad. And secondly is automated
chat and cause. So these are pretty
self-explanatory. So that's all for now. I'll see you in the next video and we'll discuss the rest.
4. How to set up your Adset: Hey, what's up, everyone,
welcome back to my goal is to continue from where we
left off in the last video. We were talking
about the instant forms, the automated chat. And cause we're
going to be doing, we're going to be choosing
this option right now. So I'll be explaining
this forward. But automated, I let
me just go back to automated chat and cause,
causes self-explanatory. But automated chat
means that you prepare a template for
all your customers, the questions that they
might want to ask you, and then you prepare a template for those questions, answers. So whenever a customer chooses
one of those questions, the template of the answers
is shown to that customer. So it's basically something we're going to discuss in the
messages objective as well. We're going to discuss this
as well once we go forward. So these three, these are
the three options you get once you choose lead
generation, then moving forward, you're going to have to
choose your Facebook page, the page that I
mentioned that you might have to create
once you start, if you want to start
running ads on Facebook. So you're going to have to
choose that page right here. Then. Dynamic creative. This is something that I'll be discussing in the next video. So stay tuned for that. But let's just go through the other formalities over here. The next is the daily budget. Whatever budget you
want to set for a day for Facebook to spend, you're going to
have to write over here, be at 5.10.152025. It can be any budget you want, but once when you're
beginning with Facebook ads, facebook has a threshold
of $2425 a day. You're going to have to
start with that threshold. And then gradually your, your budget will increase. Meaning Facebook will allow
you to spend more per day. So whatever budget you want to, you want to put, you
can put it over here. And then moving forward, you can have to
choose the location, whatever location you want
to run your ads and okay, so that's a small thing I
want to discuss over here. As you can see over here. Okay, It's not mentioned, but once you click on Edit, this option will show
in front of you. So you're always going to be always going to choose people
living in this location. You don't want to choose people living in or recently
in this location. Because what this is going to
do is Facebook is going to show your ads to people who are traveling to
your location as well. And people who are
traveling do not use do not use the service-based businesses
in that location. So even, even e-commerce stores, I suggest them to
use people who are living in this location
and not choose this. This is gonna be pre-chosen. Facebook is going to
produce this for you, but you're going to have
to click on it and then choose people living
in this location. Then what you can do is if, if you have a small community, say you're living
in a small town, you want to target
only that town. What you can do is over here, you can choose countries, cities, whatever city
you're staying in. But if you just want to
choose your locality, what you can do
is you can choose drop pin and then choose the
point where you're living. And what Facebook
will do is it will choose 16 kilometer
radius around that, around the pin that
you've placed on the map. So you can increase or reduce. But I think the highest
is 16 kilometers. If you want to reduce it, you can reduce it down to
one or two kilometers, so it can be highly
targeted to that locality. This is one way you can
target your locality. As you can see over here, I've placed the pin in, in a city called
a cola in India. And this is the radius
that it's showing, 16 kilometers as you
can see over here. Okay, And then if you
want to reduce it, you just have to click
this and then you will get the option
to reduce the radius. Okay, then these are
all easy to understand. Gender. With gender, you want to target The demographics,
interests, and behaviors. So you're going to have
to choose your interests. For example, if you
have a dental clinic, then you might have
to choose teeth. So you can choose any
other audiences as well.
5. How to set up your Adset (Part 2): You can choose any word related to your business and
then type it in over here. And Facebook will give you suggestions for all the
interests that you can choose. And it will, it will also show you the size
of the audience. So if you write in teeth, these are the suggestions
that Facebook is giving you. And once you choose
one interest, then a face and you click on the suggestions, would overhear. Facebook will give you even more suggestions to what are the other interests
that you can choose. I suggest that you put in one big interests
into one ad set each. So if you have three, etc, you can choose three
different audiences and then check and see which one is getting
you the better results. So that's one way
of going about it. Then what I want to discuss is automatic placements
and manual placements. So what this does is automatic
placements means that Facebook has many
different placements to choose where to
show your ad like, for example, Facebook Messenger. Facebook feed in Facebook
story is Facebook reals. The same goes with Instagram, instagram stories, Instagram
feed, instagram Reels, and even even on Facebook Messenger and
other places like that. So if you choose
automatic placements, what Facebook is going to do is it's going to
choose the best, the best placement
to show your ad. Meaning. It will try out all the
different placements and then see which one is
getting into better results. And then it will spend most of your budget on
that particular placement. But if you already know which which placements
you want to choose, where you want to show your ad. Then you're going
to, you're going to choose manual placements. And this is what it's
going to look like. So from here you can choose whether you want
to show it only on Facebook or Facebook and Instagram and Messenger
Audience Network. So these are the different
networks platforms that your ad will be shown on. Then for each platform, there are different
placements so you can take or select or deselect the places where you want
to choose to show your ad. I suggest that you choose
manual placements only when you have a rough idea of where most of your
customers are coming from. You can do this
after you've spent about a thousand dollars and then you can move on to
manual placements because then it will give
you a proper idea of where you need
to show your ads. Then we move on to
the ad creative part. So this, this, this was
all about the ad set. And now we're moving, moving on to the third
part, the ad creative. This is where we're
going to create your ad. Okay? So first of all, again, you're going to
have to choose your page. Which page you're
going to show you an add-on or which page you're
gonna show your ad through. And then you're going
to select whether you want to show an image, a single image, or a
video, or a crowd. Arousal is a collection
of images or videos to almost callable
images or videos. Then the primary texts
is where you're going to add your text that you
want to write. Fire add. It should be written properly, it should have, it should
arouse those emotions. And now you have to be careful as to the words that you're going to choose
for this primary texts. Because Facebook is very
particular about that. Also it can reject your ad. Then you're going to have
to write your headline. Your headline is the part that's going to appear
over here in bold. And the description is going
to be below the headline. And then the last thing
is the call to action. So whatever call to
action you want to, you want to select over
here, you can do it too. You can either write, sign up, learn more, by now,
whatever it is. But since this is a lead gen, lead gen campaign, you're going to most probably choose
sign up or learn more. Then you're going to
create your form and then show you a link that you want to show
it to your website. We're going to discuss
that in the next video. Until then, goodbye.
6. Creating your Instant Form: Hello everyone, welcome
back to my course. So in the last video, we discussed how to set
up your ad creatives and you're writing your primary
text and your headline. And call to action button,
you should choose. We discussed that
you should either choose sign up or learn more. And today we're
going to learn about the instant forms that I discussed in the
introductory video. When you choose the objective
region than Facebook, let you prepare a form
for your customers, your potential customers,
and gather the details. So what you're gonna do
is you're going to go to the ad creative section
and just scroll down. Once you've already written
your primary texts and added your creative
and everything, then you're going to scroll
down and come to this part. You're going to click
on Create form. Once you click on that, this is what is going to
appear in front of you. So you can name your form
whatever you want to. And then once you click
on the drop-down button, the form type drop-down button, then facebook is
going to show you, is going to ask you
whether you want more volume or high intent. So what does this mean? It means that if you
choose the option, more volume, Facebook
is going to, Facebook has different
pockets of audiences, right? And it has like for example, if a, if an audience, if a person tends to buy a lot from online e-commerce stores or tends to give the details to lead gen, campaigns
on Facebook. Facebook is going to place that person in a certain
type of audience. Meaning this audience is
more prone to buying online, or this audience is
more prone to giving the information to a lead gen,
lead generation campaign. So there are different
kinds of pocket. So if you choose the molar
volume oxygen, Facebook, what Facebook is going to do
is it's going to show you your ad to a different
type of audience, different pocket of
audience that it keeps. Messaging. Online
campaigns are giving, giving a sudden type of
information to campaigns, but they do not
purchase too much. Meaning, the final,
the final outcome, the result of showing ads to these people is not going to end in them giving
you their money. So it, suddenly, it's,
it's written over here. Use a form that
is quick to fill, that is quick to fill in and
submit on a mobile device so that these people are just
going to add the information, but it's more likely that then are going to purchase
from you hire intent, the name suggests
it at a review step that gives people a chance
to confirm the information, meaning it could be
sensitive information or personal information
that they're going to give on this, this type. And Facebook is also
going to show it to a different pocket of
audience which are prone, more prone to buying online. Alright? So I suggest that
you choose higher, high intent whenever you're
running a lead gen campaign. The next thing they're
going to ask you is whether you want to use
the image from your ad, the ad that you placed
in your ad creative, or you want another image
uploaded in your form. So it's going to show like this. Whatever you made you
upload is going to show here right above the form. Alright, so you can do
whatever you want to, then you have to add, you have to add a
headline, a description. Next thing is the main part. So this is where you're going to enter whatever details you
need from your customer. Say for example, if you want
their e-mail, you right, you're adding a contact field
and then Facebook will ask, ask your customers
for your email, your full name, et cetera. And then you can add
anything you want to in the later fields as well. For example, if you
want the city, state, province, country
phone numbers, street, address, whatever it is, you can ask them. We're here. What you can do
is you can add in whether the customer saw the ads on Facebook
or Instagram. So I'm going to
continue this video. I'm going to continue this
discussion in the next video. Until then, goodbye.
7. Creating your Instant form (Part 2): Welcome back everybody. So in the last video, we were discussing about the categories you want to
add in your question form. And I and I told you
that you could add in whether your customer saw your ad on
Facebook or Instagram. What that will do
is it will give you a rough idea of whether most of your customers
are coming from Instagram or from Facebook. And once you have
that information, then you can, as I mentioned
in the previous video, that then what you can do is you can add in your
manual placements, meaning that you can allocate all your all of your
budget into one platform, either Facebook or Instagram. If most of your customers
are coming from Instagram, then you can allocate the
whole budget for Instagram. And then Facebook
will only spend your budget to show you
add only on Instagram. So that is one way you can
identify where your ads, where your customers
are coming from most. Okay, Then this is
very important, the privacy policy link. So as I told you that
having a website is crucial to gather information or to run a lead gen campaign. Why? Because your website will have
a privacy policy page and you have to add a link for your privacy policy page
on your lead gen form, it's a Facebook policy. And without that, it's
not going to allow you to run your lead gen campaign. So if you do not have a website, then I suggest that you prepare a landing page with your privacy policy and then
add the link over here. Otherwise, what you'll
have to do is you'll have to either go and
choose the messages. Are messages objective, which
is going to be slightly, It's going to be, the
results are going to be slightly lower than
the Lead Gen campaign. So again, it's better to have a website and then add your privacy policy
page link over here. And then the last step is
once the person, once the, once your customer has
filled all the data, then this page will show
up in front of them. And you can write
whatever you want to overhear in the headline
and in the description. And then there will be a call
to action button as well. So if you want them to
visit your website, then you can choose the call to action over here can
be anything view website, click, Shop Now,
whatever you want to. And then you can add your
website link over here. And that's it. That's basically oh sorry, I forgot to mention
one more thing. Once you click on the
call-to-action button, it's going to show
you three options. So download and call business. So we website is
self-explanatory. Download when you have
an online course or a PDF that you want
your customers to download, a free PDF. So what you can do is you
can click on Download. Then Facebook will give you
a link to a box where you can put in your link from where your customers can download
the PDF or the online course. Okay? And then the last option
is called business. You'll have to add your
phone number over here. And so that's it for now. In the next video, I'm going to show you how we can start a
messages campaign. So now we've already finished the Lead Gen
campaign over here. And in the next
video we're going to start the messages campaign. So until then hope to see
you in the next video. Until then, goodbye.
8. Messages Camoaign: Hello everyone. Welcome back to my goals. So in the last video, we were talking about the lead
generation campaign and we finished discussing how to go
about setting up your ads. Now, in this video, we're going to talk about
the messages campaign and what you, what you need to do to set up your ads for the
messages campaign. As you can see over
here in the last video, we had to select the
lead gen objective. And now we're going to select
the messages objective. Once you select the messages
and click on Continue, then this tab is going to
show up in front of you. And so as you can see
on the left side, the first part will
be the campaign. A second, second part
will be the ad set, and the third part will be the ad creative, as you
can see over here. Okay? So once you click on messages
and then click Continue, then this tab is going to
show up in front of you and you have three
options over here. You can either choose
Facebook Messenger, meaning the ad will redirect all your customers
to your Facebook Messenger. Or it will redirect
your customers to your WhatsApp or your
Instagram DM, alright? So you have these three options. You can choose whichever
option you want to. And the rest is the basic, the basic things that we did in the last campaign as well. You need to choose your Facebook
page or Instagram page. And then now, as I
mentioned in the last, in the last campaign as well, always choose people living in this location because this, this targets people who are traveling to your area as well. So they are not going to be generally people who traveled
to another place will not be a customer of the
businesses over there, right? So I always choose people living in this location
unless you are targeting Unless you have a travel business and
you are targeting people who are traveling or who are tourists
in your location. Then the rest is
similar again, gender. You need to target
detailed targeting. When, once you click
on edit over here, then it's going to give
you all the options that which audiences
you want to target. Now what are the interests
you want to target? And then always keep this detailed Targeting
expansion off, okay? If Facebook keeps
changing its policy. So maybe when you when you're
going through this video, this option won't be available. But if it is and if it's on, then you should turn it to off. Alright? You can even
target languages as well. Okay? And then once you
scroll down again, you'll get that option of automatic placements
or manual placements. And you choose automatic
placements in the beginning, once you have enough
data and you know which platform is getting
you the more results, then you can choose
manual placements and then show your ad only
on those platforms. Moving on to the ad creative,
it's again, simple. As we mentioned in the
lead gen campaign, you either have a single image
or a video or a arousal, meaning to almost horribly
images or videos. Then you scroll down and
over here you can add up, add the image or
the video, what? Whichever it is, which
will show up on your ad, which will be
essentially be your ad. And then the primary
text, the headline, the description, all
these things you should, you should, you should
think about it. You should consider what your primary text headline
and description should be. Because these other things that determine
where they are ADH, ADH is going to be
successful on art. And then call to action. You can, you can choose
anything you want to. But what it's going to do is whenever a person is going
to click on the button, it's going to send it. Send the customer to
either your Instagram, DM, Facebook Messenger,
or WhatsApp. Then this is the part where you can edit all your
questions and your answer. We're going to discuss
that in the next video. Until then, goodbye.
9. Messages Campaign Chat Set up: Welcome back. So continuing on from where we left
off in the last video, once you scroll down in
your ads creative section, and go to call-to-action and choose whichever call
to action you want to. It's eventually going to redirect your customers
to Instagram, DM, your Facebook
Messenger or WhatsApp. You can choose whatever
you want over here. And then this is the part where you can customize
your ad, right? So this is the
messages campaign. So what Facebook is going to
allow your customer to do is it's going to allow them
to message you, right? So you can choose which
questions to show them and which answers you want to customize according to those
questions, right? So what you can do is you can, you just have to click
on edit over here. And then once you click on Edit, then this box is
going to show up. You can write your introduction introductory message over here. It can be a paragraph
about your business, all the details, all that stuff. Then you can, you can
choose the questions. You want to show your customers at the bottom of the
screen over here, as you can see over here, once the customer opens
up your messenger, once the customer
clicks on your ad, this window will show up and then this is the
introductory message. And then the customer
will be able to choose what question
they want to. From here. Then what you can do is you can customize your answer according to the question that
has been asked. So you can place about my say, for example, five questions. And all those five
questions will appear at the bottom of the
screen for your customer. And then if the
customer wants to, if the customer wants to know anything about
your business. So when the customer clicks
on any of those questions, facebook is going to show the answer that you already
prepared for those questions. Like for example, if, if
the customer chooses, can I learn more about your
business, then your answer. The answer that you
fed in Facebook is my business and basically
targeted for those who want to market
their services to people living
in their location. This is the answer
that's going to show up for your customer. So you can drop and change over. You can add as many
questions as you want to. And it's better to keep
two or three questions. And then what you need to do is just go and click
on save and finish. And your ad is technically done. Once that is done, all you need to do is you
just need to publish your ad. And then your ad will be
shown to all your customers. So once again, just to recap, the messages campaign is
going to get you more volume, meaning it's going
to get you more people asking about
your business. But Facebook knows that
this pocket of audience is not the kind of audience
that is going to buy more. The percentage of
people who are going to buy from you is
going to be less than the percentage who are
going to buy from you from the Lead Gen campaign or
the conversion campaign. Okay, so now in the
next, in the next video, I'm going to discuss about the conversion campaign
and how beneficial it is and why it is the best
option out of all the tree. Okay. So see you in the
next video, guys.
10. Conversions Campaign: Hello guys, welcome
back to my course. So this is going to be the
last video in my course. And as we discussed in the
last, last few videos, we explained how to
create your lead gen, lead gen ads and your messages. And in this video I'm going to discuss how to
create your conversions. And so you're going to choose your conversions
objectives. Mostly if you have an
e-commerce website. Because what this
is going to allow your customers to do
is it's going to allow them to go to your website and then purchase from your website, add to cart or do do all those e-comm stuff from
these conversions objective. If you choose the lead gen or messages objective for your, for your e-comm ads. It's not going to, it's
not going to allow your customers to purchase
directly from your website. Okay? So this is the best option to choose if you have
any e-commerce website. It's not usually used for
service-based businesses, but you can still use this objective for your
service based business. So what you need to
do is just click on conversions and then
click on Continue. Once you click on Continue, It's going to show you
your campaign page. And it's going to
be the usual stuff. And we're going to keep the CBO. You're going to de-select
that and keep that off. Because as I mentioned
in the earlier videos, that you only select
the CBO when, once you have winning ad sets, winning interests,
winning creatives, you're going to use the CPU. Cpu is a campaign
budget optimization. If you can't remember, just go back and visit the last few
videos and you'll get, you'll understand what I CBO is. So once you come into
the addToSet page, it's going to give
you several options. The first one is
obviously website. And once you click on this, Facebook is going to make you, Facebook is going to ask
you to create a pixel. So even i've, I've discussed the pixel in the
earlier videos as well. So just to go
through it briefly, what a pixel is is that it
is a code that is, sorry. It is a code that is
attached to your website and it gathers or collects all the information,
all the details, all the people who come
to your website or visited your website
purchased from your website, went to the checkout page, went went to the
Add to Cart page. It's going to create those
pockets of audiences. And this is going to help you in your ads because then you
can either retarget them, create retargeting
campaigns, or you can, you can use lookalike
audiences for this. Those two audiences are going
to be very substantial. Fire, fire, fire business,
e-commerce business. Okay? So once, once you
create a pixel, then facebook is going to make you choose which optimisation
you want to choose. Meaning, do you want
to choose purchase? Do you want to choose
initiate checkout? Do you want to
choose View website? Do you want to choose? Add to cart is going to
give you all those options. Okay? So what, what that
means is basically, it's asking you which
kind of audience, of which type of audience do you want to
target your ads to? People who purchase more
from online websites, people who add to cart moves. And the lesser the, the transaction meaning
if you choose purchase, the volume of
customers coming to your website will
be less than those. Then don't, then those
customers who are going to come to your website when
you choose, say for example, View Website or initiate checkout or add to
cart because that is a comparatively less transactive than the purchase objective. So in the beginning, if you do not have any data, you can choose Add to
Cart, initiate checkout. But if you have enough data, then I suggest you choose
I suggest you choose purchase because that's what's going to get you
the most purchases. Okay, then you have the rest
of the options over here. You have app, if you have
an app or website and app. And these are the two
options that you can choose. Okay?
11. Summary: So these are the two
options that you can choose when you're running. If you have a
service-based business, you can choose messenger. What this will do
is it will redirect your customers to your
Facebook Messenger. Or you can use WhatsApp. But the difference between
these two options in the conversion objective and in the other two objectives
is that again, Facebook will target only
those people who are more likely to
purchase from you. Okay? So the difference between this
and the messages campaign, here's the messages
per campaign will get you a lot of messages
from a lot of people. But if you choose
messenger over here in the conversion
objective is going to get you a lot less customers, but they're going to be more
likely to purchase from you. So that's the only difference. And you can choose this if
you don't have a website. So people, people who have their service-based
businesses can either choose these two options in
the conversion objective, or they can choose a
lead gen objective. Or a message is optic objective. So that's basically
it for this course. I hope it has been beneficial
for you and I hope it benefits you in your in
your in your business. Or even if you're, if
you are a freelancer and you want to give you
a services to others, I hope this course helps you a lot and I'll be
creating more courses. So stay tuned and I'll see you in one of my next
process until then, goodbye and take care.
Hussain Imran
