Event Management Part 1 (Short course)

1. Introduction : Hi friends among kicker. I'm here again for all of you to start with a new and an interesting topic. This is a topic which will help you to start a carrier and this field. And you can also start a business or fill on. The course, which I'm talking about is Event Management. This course will enhance your creative skills in event management. If you are looking for improving your creativity and decoration, planning events, providing services to customers, then this is the course which will satisfy your needs. As we see the growing demand for starting new businesses. And this is one of the ideas which will also make your start your own business and Event Management. This is a short goals which you can go through only in a few minutes. And we'll get to know about so much of event management skills. Let's see what we already learned in this course covers the following topics. Topic one for this event management topic, do the five W's of even creation and applying them to the creation of an even concept. Topic three, event marketing. 2. Event Management: Okay guys, let's start with the topic one. That is, what is event management? Okay? The original devote event can be dressed to the Latin word event of visual falls to extraordinary occasions or occurrences. And event can therefore be defined as a well-planned and organized occasion with the view of meeting on achieving specific objectives for the benefit of Bolson, group of tuple or an organization. This is the definition of event management. The most popular reasons for undertaking events include entertaining people and promoting social interactions. Typical events include conferences, sports events, family gatherings, bodies, school graduations, and fundraising, et cetera. August students. Let's get to know what's given. Planning. Events may be categorized in the following week, which includes celebrations like first duals, weddings, birthdays, and annual series in education, like conferences and graduations. Then dumps promotions, which includes product launches, fashion shows and conventions, then conglomerations, memorials, and civic events. There are some main tasks which are involved in events planning. These are planets of an event which will handle any or all of the following task related to that event. So let's see what comes under this. First comes undertaking research activities than creating a unique design for the event. Then selecting an ideal site and venue. Then get during arrangements, then making arrangements for the transportation, creating unique invitation guards and dispatching them to the to the guests, then coordinating and supervising vocals, making provision for accommodation. And lastly, evaluation of the event. There are also some skills which are required for an event planner if you want to be an even plan. So let see what are the, the predesigned to becoming a successful event planner is to have formal education and a range of industrial specific skills. So let's see what are the skills actually required for a successful career as an event planner? Let's start with the ability to work in a team or independently. And the postman and social skills. Analytical ability, communication, skin, high organization skills, good time management, ability to walk to deadlines. Ever to pay attention to details, understanding of government regulations, political, social, and economic issues. Then hide gum, computer literacy, that is, for example, understanding of Microsoft Office applications, then understanding of project management software, negotiating skills. Our ability to deal with pressure situations, problem-solving skills, creativity, and lastly, Marketing and Public Relations. And now the key to hosting look successful event is having good logistic arrangement. Logistics has to do with planning, organizing, and coordinating the movement of goods, equipment, services, and pupil to their point of need. The significance of logistics to events cannot be overemphasized because haphazardly plant logistics murdered in supplies not arriving at the right damn. Logistics planning presupposes that the most ideal venues chosen by the planners to ensure customers visit those goods and services have adequate access to and from the venue. To ensure logistics, activities are successful, planners need to consider items which require long lead times and substantial walk and arrange for these at the earliest opportunity so that they can be provided ahead of time. This includes Supplies, transport, and distribution. This is the planning and coordinating all of movement of goods, equipment, and pupil formed the foundation of logistical operations. Logistics therefore involves managing transportation of tuple and items do and from the venue of an event. The opening and closing of events also fall under logistics. Ada aspect of logistics include moving supplier's performance and achievement, as well as ticket distribution and answering queries related to the event. Next includes technical facilities. Nowadays, due to the surface, to get a nature of technical services, require that event venues, event planners and coordinators. Then to our source, these requirements to production on multimedia forms. This form, the, this move sometimes present uncertain event manager who's usually not familiar with the Quality of Service of the hide form in the face of rapidly changing technology. With the advent of the diversity of my duty and communication technologies, it is now common for people to receive live feed from another country. Finally, identity went in. For example, London via videoconferencing. Toward one includes lighting. Adequate lighting should be provided at the venue to give ambient light in the main function Hall and to eliminate the speaker. Oh, performers. Lighting creates a good settling for people attending events. All public anthropology areas should also be adequately eliminated to make the even, even more enjoyable, the correlative lighting should be used to all the venue where appropriate. Safety is AZO enhanced by providing lighting at exits and transits along still V's Jude's leading to emergency exits. In general, lighting should be provided all an honors section of the venue for the participants. Lastly, sound and communications. Professional sound systems are not commonly used admin new hosting special events. Unlike previously or very simple setup, my amplifier, a mixer, and microphones, but more fashionable. It does not sound systems that are provided by a government, but also public address systems are part of the whole setup. Event budget should consist of the following aspects. Balance sheet showing a list of all expenses relating to God, accommodation, transportation, catering services, and marketing, exec drop. Sufficient funds must be available to be for all the expensive and a separate account open for accrued expenses during the event. Get Klein to approve all expenses beyond the budgeted amount. Estimate costs. Using records of budget for similar events held previously, make budget provision for licenses and a shortens, have some emergency funds available to take care of unexpected expenses, net students schedule of events. That schedule we went to the critical document that has to be prepared by the plan of events, does important document Bridgestone activities into bits and highlights the time for performing activities. The details of activities. And Paulson responsible for ensuring the objectives of a particular activity which are achieved. This queue to queue document digs into account activities, officials, the arrival of guests, transportation plans and speciality enrichment and security information about the venue, cleanup and equipment setup procedures. The ideal approach to putting together an effective schedule of events to engage all stakeholders in the planning process and combusting all activities from the start of the event to its completion. 3. 5 W's : Let's come to topic two. That is the five W's of creation and applying them to the creation of an event concept. To create a unique and successful event, you need to develop an effective team and program to achieve this. However, there are other factors in the environment which may also significantly influence the status of the event in it. To scan the environment by making the effort to find answers to the five W's of even creation in order to determine these environmental factors. So let's see what are those five W's. The 5W is referred to the why? What, who will on warp questions in your Duke ponder about the event. Let us know what is environmental scanning. Environmental scanning is to be performed platter to choosing a pimp and developing a program for the event. This is critical to making informed decision about the right team and program which will reflect the prevailing conditions and society. And Roman did scanning involves the domination of current social and environmental factors most likely to have a strong influence on the event outcome. Some questions you need to ask during the unrounded scanning process include the following, which I will be telling you now. Let's start with the current political climate have an effect on the event? Or does the current state of the economy at railing economic conditions conducive for people to buy tickets to the event or even spent some casual and event. What are the latest social drains or teams prevailing? Wisdom, media patronize the event. How about social interest groups? Would they be willing to participate? It is important to find out about the nature of the various target audiences you are expecting at the event and how they can effectively reached. All of these factors need to be carefully considered before beginning the process of developing the concept for the event, the event collision process to GWAS finding answers to the 5W questions. Let's start. Why? Why do we need to host this event? In the first question you need to ask yourself and anybody else involved in planning the event. In other words, what is the purpose of objectives of having this event? There must real clear, real or objective the event manager will hope to meet. And this will guide him or her to double up the best concept to meet this objective. Who? This refers to the guests who will be attending the event. It is critical to study and understand the characteristics of the target guest to help design concepts to meet the specific needs. Ven Picking the right damn and did, which is gunman into the audience and fitting the requirements of the event is critical to achieving all round saxes. Play channels need to consider the season of the year, the month, the week that they, and the damage of the day for the event to begin. We'll what factors must consider when choosing a venue for an event? To factors are required, the operational value and the aesthetic appeal. Besides these, you also need to consider the falling when choosing the most suitable venue. Does the venue offer enough capacity? Are there adequate facilities such as power supply, catering, toilets, and siege exedra is of any management, flexible and cooperative. Then lastly, CMS, wat, developing a winning concept is important for success. The concept also helps to bring out the program, as well as assist in creating the content of the event. So the question that one needs to ask is, what is the right concept and how Gandhi's we developed. The first step to arriving at the right concept for an event is to do some research on other similar events in the past at the library or online using the internet, the event planning process, the best way to go about designing and organizing events is to break them down into the phrases or stages. This li, the planet can tackle each phase mode efficiently and in a timely manner from one stage to the next seamlessly. So let's start first gums, initiating the event ran NGOs and the sales staff typically begin with initial phases of an event. Next, gums planning, this is the most important aspect of the event management process. This involves making the plants detail how things should progress up to the time that event is completed. Next comes executing. This phase involves putting the event plans into action. This phase doesn't exclusively occur during the event. It begins as soon as the plan has been put into action. Next comes monitoring. This is regarded out to all the duration of the event by event personnel who are required to observe how the even playing out with guidance from the event planned. Next comes controlling. Controlling is crucial as the event unfolds. It requires acting on observations made during the monitoring fees by taking decisions and making adjustments to the event plants in the face of dynamic nature of event proceedings. Then lastly, CMS closing. It involves handling over the finalized product to the client, which requires clients signature, is the process of passing the farmlands product to the client. In the event management industry, the product includes the plans for the event, the performance of the event, and any correspondence done after the event. 4. Event marketing: Now we have come to the third topic that is event marketing. Email marketing involves creating and maintaining a match between the needs and expectations of the target audience, which you intend to do, whom you intend to attract to the event by providing them with programs of activities and supporting services. The program of activities may include performances, shows, and berries, etc. And the support services include providing food, drinks, medical kill, security, et cetera. So what are the key and the sequential steps which should be followed in creating a matching process. Let's no false identification of even target audience. Creation and quantification of marketing objectives. Planning events by incorporating items needed to meet the expectations of the target audience. Devising adequate pricing structures for tickets, then finding cheaper means of getting information about ticket across to the tallied audience than finding the most suitable v of making tickets readily available. Evaluating marketing activities, establishing a monitoring system for marketing expenditure. And just full on. And these were the men. Then he'll come. So event Marketing Mix, it comprises of seven piece, which includes products, price, place, promotion, people, process, physical evidence. Let's quickly have an elaboration on this event. Products that even products should provide value to the guests. Then comes Product elements. These comprise of the main prolactin supplementary services that come along with it. It is important for evil managers and marketing professional to highlight the benefit of the products to the target audience by comparing the performance with other rival products. Then comes price. Present strategy should be such that it will be competitive and at the same time bringing or decent profit then comes place. This refers to the location where the customer goes to purchase even products. Places come in different shapes and sizes and may include Aldo on enough settings. Then comes promotion. Promotion involves communicating with the target audience using the most effective means to provide essential information to them and convincing them about the benefits of the product. Then comes people. This encompasses everyone who participates in the event, including customers, the management responsible for the event and the event staff. Exedra. Then comes process. Processes don't method or sequence of procedures used to deliver a service to customers. To design and implement effective processes, one needs to understand the requirement of customers in terms of the type of services they appreciate. Then gums physical evidence when promoting service events, true potential customers, there is a need to provide some evidence about the nature of the product. Such evidence may be in the form of printed documents, are leaflets such as brochures, pamphlets are rootless with photos of the venue. The staff facilities, running places, give meant and decorations, et cetera. These serve as the physical evidence of its offices to look forward to. 5. Thank you : Thank you everyone for going through each and every topic of this course. Don't forget to follow me for many other courses which rule which I will be posting in future to then keep learning.