Etsy SEO: The basics | Donna Townsend | Skillshare

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.

      What is SEO


    • 3.

      The two types of SEO on Etsy


    • 4.

      How Etsy Search Works


    • 5.

      Keywords 101 Everything You Need to Know


    • 6.

      Using Search Analytics


    • 7.

      How to optimise Etsy shop pages


    • 8.

      Checklist Optimise Your Shop for Etsy Search


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About This Class

Are you looking to get more traffic to your Etsy listings? Or you're new to Etsy and want to learn everything you need to know about Etsy SEO. You have found the right course.

So why is Etsy SEO important? It is a way for your customers to find your products and can help boost your sales. So it's worthwhile knowing all you can about it. 

The outcomes of this course:

  • What is SEO?
  • The types of SEO on Etsy
  • How Etsy Search Works
  • Keywords 101: Everything You Need to Know
  • Using Search Analytics
  • How to optimise Etsy shop pages
  • Checklist: Optimise Your Shop for Etsy Search

Course is useful for:

  • Existing Etsy owners looking to improve on listings
  • You're a new Etsy owners and want your listings to get found
  • If you're struggling to get sales

Download the course booklet to refer back to once you have finished the course - Etsy SEO pdf 

Meet Your Teacher

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Donna Townsend

SMM | VA | Entrepreneur

Level: Beginner

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1. Introduction: Welcome to SEO. My name is Donna and I'm going to be taking you through this entire course. It is going to be nice and beginner level for you. There won't be too much jargon throughout this course. At the end, there will be a nice booklet for you to go through just to refer back to basically. And there will be a checklist on the last lesson of this course as well, just to give you some actions to take away from this course. The outcomes of this course are pretty straightforward. We're going to first talk about SEO, if this is a new term for you, it's not scary, a promise, but we'll just discuss what it is. Then we're going to look at the types of SR on how search engine works. The innounsph keywords, one oh one, they're very important. This is an interesting lesson for you. Everything you need to know about that. Then we're going to look at things like using search analytics. This is going to help you improve on your store if you've got one open, or for things that you have in the back of your mind when you've got one open. Then we're going to look at how to optimize your shop page. We're going to have some nice actions for you to do. Then finally, the last lesson is a checklist. This is how to optimize your shop for T search. If you're new to this, which is great, then this course is for you if you're an existing Iona. This is fantastic because this will help you improve on your listings. Think about all the little things that you might not have done quite yet or if you're struggling with sales. This is the course for you. This course is going to incorporate basically all the ins and outs you probably haven't come across or you may have set your listings in your shop fairly quickly and you've left out a few little minor things that could impact your sales and people finding you. This is what we're going to cover in this course. Moving on to the next lesson. 2. What is SEO: What is SEO? I have summed this up on one slide purely for the fact that we are going to be covering off different parts of SEO. In the next few lessons, there are going to be loads of different moving parts and different things that we'll be going through. This is just an overview. Seo stands for Search Engine Optimization. This is a super tool that makes your shop and things get found easier. Like on Google being Yahoo, even on as it's all about helping people find what you're looking for. If you think back to the last couple of weeks, if you're thinking about something going, oh, I want to know about this, You would then use Google or Bing, or Yahoo, and you would search for it. That's what it's all about. And it will bring up the most relevant things that you want to basically find out about whatever you've typed in to search for. That's how Es works as well. But there are differences between search engines like Google, Bing, and Yahoo compared to E. That's why I put this course together just to make it easier for you to understand. I've broken it all down into nice little chunks so that you can actually utilize some of the things I've taught you. We're now going to move on to the next lesson, which is all about the two types of CO, in, at a. 3. The two types of SEO on Etsy: The two types of SEO on C we're going to cover. Now when it comes to T, there are two main ones. You've got listing SEO and we've got shop SEO. First of all, we're going to cover listing. This is like giving your item a special name tag so knows what it is. Use words that people might search for when they're looking for your item. I've done an example. For example, if you're selling handmade candles, you want to be using words like scented candles or soil candles in your listing, title and description. On the left, I provide an example. You can see there scented candle, home fragrance, soy wax candles, candles. These are all keywords, but what you'll find is these will be also in the description as well. It's basically trying to get your listing shown to as many people as possible when they're using those specific keywords. This is listing S, this is your items, your shop is different. You use keywords that describe what you sell in your shop through your shop title announcements, which I've actually highlighted on the picture to your left. You can see in the circle you would include keywords in that in your policies. Policies can be found when you click onto somebody. There's a few tabs, but you can see that in a later lesson. What this does is it helps C understand what your shop is about. It can show your items to the right people as well. Listing SEO is for your individual products shop. Seo is your entire shop. Both of these together are really important. If you have fantastic listings for individual products but your shop, no one really knows what you're about, you're losing that element of getting found easier. Do you mean? Yes, this is listing and shop SEO. We're now going to go onto a lesson about how C search works. You understand a little bit more about what you need to be doing on things to avoid. 4. How Etsy Search Works: In this lesson, let's discover how C search engine works. There are two phases of how search works. Basically, you have query matching and ranking. I'm going to explore them in a little bit more depth right now. Query matching, this is when someone looks for something on at all. Items for sale are checked to see which ones match and what you're looking for. A search will look at things like the titles, the tags, descriptions, categories, and details that you've added to your listing. We will go into a bit more depth about all those details later on. Don't panic too much about this, but yeah, this is basically what a query matches. When you do a query match, this is one aspect that you need to be making sure that you fill in. Basically, this is to do with your tags. These tags are really important. These are the search terms that people will be searching for. Basically, as you can see, I've done an example On the left hand side, what it says is it says you need to do up to 13 tags to help people search for your listings. What I've done is I've done different variations of different ways to describe something. These are gift tags. You've got gift tag tag download, and then you've got happy birthday, birthday, birthday tag. Different words of describing something. Basically you need to be thinking about your listing will have different variations. Somebody might call something a print, someone might call it something else. You need to be doing a bit of homework. When it comes to product listings, these are the things that your query match will match against. We're going to be going into a bit more depth about these types of things, but this is the mean way that somebody will find. You will find, you know, your query, this is a query match. This is what basically people will find. Ranking. Ranking is very different. After we find all the items that match somebody, type something in, we will then decide which ones to show. This is going a level of importance basically. But there are so many aspects to this that factor into this. It's not like I'll just throw it together. All these match this person's query. There is an actual formula to. I will give you a quick tip. Having good information about your listings and your shop, having them all up to date, all areas filled out as much as possible will help you in your ranking. But I'm going to cover a few more parts of this ranking business as well. These are the factors that will go into it. First of all, relevance will matter. They will look at the tags, the titles, the listing scription, seeing if it's relevant enough to the query, basically, because there's a lot of variations that can pop up. Then it will go by the listing quality score. Everything I'm discussing is the basics. By the way, if you want to look into this in a little bit more depth, go onto C, go on to other blocks and things. People go into a lot more detail. But I don't want to overload you with information. I'm just going to give you the basics of things because there is a checklist at the end of this that will help you just go step by step and what you need to be doing. But this is just so that you know what Ts is looking for. Basically, the quality score is based on a number of things. It is based on buyers clicking on your listings. It basically means, oh yeah, that's relevant to what I've searched. They're seeing the link between, that's why your quality score increases. People start favoriting your items. That means, okay, query the favorited. There's the link there. They're seeing the link of somebody's querying, someone's favoriting. That's clearly what they're after. And then your quality score increases the more people engage and interact with, you know, your listings. They might also purchase an item they have seen in a search result and you may have popped up in that as well, but then they're seeing that link as well. The low as a little link links add up to your quality score. This has to be one of the most important factors for SEO. The higher quality score, the more sales you get. You might have the best keywords you might have. Every everything is optimized as much as humanly possible. If your quality score is really low, those listers will not get seen. It's really important to try and increase those as much as possible, but we can go into that later on. The next thing that you need to be thinking about is customer and market experience score, etc, will promote a five star repetition. Higher. In the search over somebody who has for reviews or customer service, they think if something has a very low score that is untrustworthy or is not high quality, that relates to your quality score. If they don't see it, they're no, that's not right. Also we have recency. This is a very interesting tip to give you. When a new listening is created, it gets a small temporary boost in search results. That search can learn more about how the buyers interact with it. Even renewed listenings get a similar small boost. Nobody really knows how long it is. It could be a few hours, a few days. This might play a huge part in your strategy and all of that when you're thinking about listening might be worth doing it in a way that isn't you're putting apps, every single thing, onto your shop all at once. Maybe spread it out because those little boosts might encourage people to see different parts of your shop as you're going forward. But it's really interesting tip. I found this one out myself and it really does work a couple more. We've got posted price, believe it or not. This is an aspect that absolutely, really likes where they will boost listings with free shipping. If you go onto and you search for as anything, free shipping will be probably at the top of that, they will promote free shipping over somebody saying, oh, I want to five of that, what you need to be doing is building that cost into your shipping that people feel they're getting free shipping. Amazing. Yeah, it feels a bit more competitive. That's really important. Translation of language, something I've not personally done, but it's something that C has picked up. Whatever language you've selected when you set up your account, you should be using the same language throughout all your listings and tags does translate to listening into other languages. But if you are fluent in a different language, then it's probably a better idea for you to translate it. Theta's translation might not always be accurate. It's a bit like when you go on Google and you type something in, it's not always right or the tone can be very robotic or they miss out some keywords. Basically the last thing that all links to all the ranking is shoppers habits at Taylor's search result. Specifically for each shopper, I actually found this one. Well, actually being with one of my friends and we were both looking at the exact same item. What this means is if me and my friend decide to both look at the word jewelry, we will get different results because our shopping habits have changed. Mine might show different of jewelry, hers might go in a different direction. It might go to specific jewelry over general stuff. Who knows? But basically the results will be different because it basically has an algorithm that basically looks at your shopping habits and presents things that they think you would buy over other things. That will take a big factor into ranking as well. Hopefully, this is given you a bit of insight into how ranking works. It's a really important aspect in getting the sales getting noticed. It's really important thing to look into, have a look on other forms and things like that. More information on maybe more actionable steps. Because it really, really matters to just basically optimize your shop as much as humanly possible. A lot of people who sur shops don't understand the background and what's going on. And they might have a shop for six months but no sales, but don't understand how the search works properly. They're missing out on those opportunities. That's the end of this lesson. We are now going to crack on to keywords 11, which is another exciting lesson I'll look forward seeing then. 5. Keywords 101 Everything You Need to Know: Let's look at keywords, one oh one, everything you need to know. Keywords are found in your tags, your titles, descriptions, categories and attributes. They all link together to help match your listings with the shopper's search. They're absolute everywhere. What they do is they increase the chance of your items being appearing in the search results on S. This is why you need strong keywords to improve your visibility. What I've done is I've done an example on the left hand side of someone's description. What they've done is they've introduced keywords into it for them. They've got tiny heart bracelet Throughout all of this, they talk about jewelry. They use the word bracelet a few times, separate away from those three little words, but these are keywords, categories we'll just look at. Now, categories are very similar to tags. We've looked at tags in the last lesson. You know there's 13 tags. This is a different type of thing. Basically what you're doing is you're narrowing down where your listing goes. This is called a category tag. You are basically saying, how does someone find you if someone didn't search for you on the search bar at the top, and they went by categories. As you can see, this is for a gift tag. I've put it under paper, party supplies, paper stickers, tags. If I want to look for tags, I might go down those dropdowns to tags. For example, this is what's really important when it comes to putting your listening together. You need to be as specific as you can. When it comes to putting your listings on, try and put them in categories that are the most relevant. Sometimes you will find things just don't fit into anything, but try and list it into something you think somebody research and find it in. Basically, attributes is something when you put your listing together. When we say attributes, it's additional details about your listing. This is thinking about the color, the material, it goes on and on. There's different things that you can add into it. All of these things will help your listing get notice if you type in something to do with a color, for example, pink, and you put tag for example. It will pick up the fact that it recognizes your primary colors Pink and you use tag keyword throughout everything. It will link those and put it as a listing to show that potential buyer. It's really important to fill out as much information as humanly possible. Sometimes you'll find you just can't, there isn't enough information. Some of the things won't relate to what you're trying to sell. But it's really important to put as much detail as possible on it. You have to think that as like ebay, where you've got all those things. Clothing, What does it come under? What material, what length, that type of thing. This is the same thing because not everyone is going to look specifically for something. They could be quite broad minded or they might be very narrow. They might want a pink piece of jewelry that's a bracelet. But if you've got all those attributes filled out, they might even ask for something for a silver bracelet, for example. Then the material you could add is silver. All these little things add up, but it might not necessarily be in your keywords. All of these little things move together as like a big cog. Next part when it comes to keywords is the title on your listing. This is generally the first thing you'll see is the title. Then photos title is really, really important. Keywords in your title can help you match with a shopper's query. This is like one aspect of how you can match with the query. They'll pull this information, yeah, this is right. And they'll look through the rest of information, your categories attributes, to see if it will further match a shoppers search. For example, if they looked up as something very narrow, they might just go through all the listings and then link with the ones that are the most relevant. It matters with titles. What you've probably noticing on this one. This is a download. By the way, in this title, I've been very specific about how many tags are getting. The theme of it, even stated that that is themed in case somebody typed in Happy Birthday theme and this will come up and then a line. Download. They know that when they look at this specific item, it is a download. Most titles you'll see, I'll show you in the next statute slide is they'll do a line, and then another set of keywords, then a line, then another set. It doesn't need to be like when it comes to the title. It doesn't need to be, for example, 15 times have birthday theme gift tags. That's it. It can be up to 140 characters. Most shoppers use those 140 characters because you are adding as many key relevant words to your title as possible. I'm going to share an example. This is an example, it's short, it's very clear, it's really well set out. What they've done is they've thought of all the relevant keywords that will be search for this particular item. They've put in set of 12 cocktail prints, and then they've typed in other things like for example, another key word for this particular item is wall. Then you've got the different types of words for print. Decor is very popular words. When you're thinking of your keywords, take a step back and think, where is this going to go? For example, decor is like home word. If it's going to go in the kitchen, then you could use that reference, a commonplace that people put, you can use those as keywords as well. They've obviously put in very similar to me about it being a download, printable and digital. Those are the three key words to basically say this is a print, that you can download, the printable that you do have a look at other listings if I are you, if you've got something that's very similar to certain listings, write down what things that they use. You can learn from people. Always pick shops that have got a lot of sales, a lot of items that vary because they'll know what they're doing. Definitely take some time, do some research on this, but what you are basically doing is you are just trying to give people options into finding this specific item. Some people might not necessarily put set of 12. Some people might put minimalistic alcohol prints. Some people might put classic cocktail art. Maybe it's not going to always be exact, but it will put this in front of people basically. I'm going to give you another example. This is an example, a bad example that came across somebody put personalized wash bag men's leather wash bag groomsman gift at a monogram. What they've done is they've put all these jumple words into a title. Does that read really well? No, it's terrible. When you look at that, you don't know what it is. There's no there's nothing to separate out what it could be. If you look at the one below, this is the type of standard. You'll see across that they've done two key searches as such. Monogram, Blehberg line, best gift. This is a really good example, you've separated it out. When people read or skim read it, they will see what that's about and go, oh, best man, yeah, that's right, but it's covering all those key words as well. If you think about it as well, it relates to a specific area as well. Here's something to think about. If your item could be used as a gift or it's got a specific purpose. It's a birthday anniversary, that type of thing. Put those ideas into the title. You could put gift for wife. Those terminology we'll come up in searchers, don't just think about the product, Think about the use of the product as well. That will help you in your keyword search. The next thing we're going to look at is your listing descriptions. I've actually covered a couple of these before. We're just going to look at this one, SE search. Consider keywords and phrases within your listing description. When ranking your listing, they are going to look at keywords in your title description, your tags to make sure they're consistent. They're all relatable as well. In this one you can see that is to do with earring, just through the fact that all the details specify it. They've talked about it being stunning earrings. They've used per earrings. They've mentioned earrings on its own. They've mentioned weddings, they're using different keywords. Jewelry is a popular words in there as well, but in the main description in the title, jewelers mentioned earrings mentioned, parar, mentioned. They're using the consistent wording, but in different ways. You wouldn't just use the word parings once you might do study hearings or earrings for weddings or something else. Looking at longer keywords as well. It doesn't need to be like two words, it could be. Slightly longer if you want it because those ones stand out as well. Have a think about that too. Lastly, we're going to go over tag. I'm just going to add a few more bits into this because we've gone over tags before, It is mentioned a lot. It is so important to utilize them as much as possible. It just basically gives you an opportunity to rephrase what you're selling in different ways. I've given an example to the left side about gift tags and the various types of wording people could use to basically get them to reach my product. But what I will say is there are four tips when it comes to this. First of all, utilize all 13 tags as best you can. You will be surprised what tag will get someone to your listing. It's important to use all of them. Do use multi word phrases. It does allow you, but it does have a character functional basically limits it to, I think it's about 13 letters maybe. But it does come up and tell you when you're basically typing in the words. But try multi words. I've done it on the second example, gift tag download because people might actually type that in. Do consider regional phrases for example. It might be a local area thing, you could say. If an item is basically Irish or made somewhere else in America, you can use that in the UK as well. You can add that in location might help as well in terms of people are looking for a specific item in a specific country that could benefit you. Try using where you live, especially if you're thinking about delivery and keeping a local, not abroad or anything. Try using that as well. Finally, do target long tail keywords. Long tail just refers to longer keywords. Basically, I don't think I've got one on that, but have a look into this. Go onto some forums and have a look into long tail. Keywords Does take some time to figure out which ones are going to be relatable. They might be slightly different to what you're thinking of basically, but it's worth putting in longer ones than really short ones, like for example I've put in gift that might not necessarily get people to actually go to it. Happy birthday tag is probably more of a longer tail keyword. It's using all the characters as well, but it's a longer search. Basically, it's just because people will look for things specifically, sometimes people will look happy birthday tag than gift tag sometimes. Or birthday birthday will not bring people to a gift tag. They might be looking for something completely different, but you never know what keywords are going to work at. Other people doing products have a look at their keywords. The keywords will help you with tags. These tags that you can see, try typing in the search engine and things that are related to your products. See what pops up. See what keywords appear. See what items appear as well. Because if you are going to be using tags like this, you want them to be finding the right product. It's all down to quality ranking. Remember we talked about another lesson. You want your ranking to be better. You want them to, your products to be seen as quality. Quality means that's exactly what people are looking for. Spend some time researching what you're going to promote, what everyone else is doing. It will help you massively. And a lot of C store owners would have done their homework before setting up their shop. Right. I think that's enough of key words. I hope this has been very informative. We are now going to go onto a lesson about using search analytics. This is an interesting one. I'll join you in the next lesson. 6. Using Search Analytics: We're going to look at using such analytics. Such analytics gives you an in depth data about the queries shoppers are using to find your items. Which tags on your listings? Match shoppers, researchers, and how well your listings are converting. This will be valuable. One shoppers up and running to see how your listings are doing. You can also see the average position in each search result, so you can track your ranking throughout as well, which is really important to find this. I've shown you on the left hand side exactly where you need to go for this. This is under your shop manager. Then you click Marketing. Then you click Search Analytics. This is a different part from where you see the word stats. I'm going to cover stats in a minute as well. Actually, the two are connected, but these are the two main places that you'll look for information on how your listings are doing. When you click Search Analytics, you're going to get something like this. On the left, you will see basically the same as what I've got. You probably will have a lot more if you're a very established Etsy shop or zero if you're just dining out. But don't worry. Basically, what this shows you is basically how how many people are coming to your shop, how well your listings doing, how much money you're making, and how much you totally earned, which is really important. You can obviously compare the dates, as you can see on this 25th of October to 24th of November, you can change, you can change it in the last month, last week. However long you see how much information there is on those months, the time frame is entirely up to you. I'm going to talk you through some key things to look at when it comes to data visits is really important. As you can see the big blue circle. I've had 14 visits, but I'm down 41.7% It's basically saying compared to last month, I am a lot less. Last month I had a lot higher viewing. That's interesting to me. When our shopper browses your shop and listening, that counts as a visit. If they look on shop or they're looking a listing, that is a visit, visits are assigned that shoppers are clicking on your listings from the search results, which is fantastic. But the thing that you need to be concerned about is when you have a lot of visiting but no sales, that's when you need to start thinking about where are things going wrong? Why are people not following through doing things? They might favorite things, but you can start thinking about different ways to actually push people to follow through with the buying journey. But that's a totally different topic. But it gives you insight. Conversion rate is just as important. This is not on the search analytics. This is under your Stat section. When you click on Shop Manager, you'll go down and you'll see it looks like a little biograph, I think. Then you'll see this lovely biographer just here. This is one of my shops, I thought it shares. Just interesting to see data in real life, conversion rate you can see is 1% Basically, this is through people visiting order to getting sales. Basically, basically what you want this to be is 1-3% If it's higher than 3% fantastic, you're doing something right. But on average it's 1-3% which is really good. This will provide insight as well. You can see on the graph when I've got more visitors, as you can see, it looks around October time. Wow. And went straight up compared to April, which is probably when I started. It was slowly moving, but clearly something has pushed it up in the start, September towards start of August even. And it started to move up and then it slowly dip. Maybe something I'm doing isn't working or I haven't listed in a while, maybe that's the reason why these are the things you can start thinking about once you're at store is alive. Sometimes you'll find that people just leave at C stores and they just expect everything to magically happen. There is sometimes actions that you can take to help increase this conversion is really important, just keep an eye on that as well. The next thing you need to think about is your average order value. This is less important. This is just to get an idea of how much on average people are spending on your shop. My example for this one is I have a revenue of 40 pound, 23. Fantastic. With nine orders, that gives me four pound, 47 on average a customer spending in my shop. Here's a little tip to increase your average order value. Encourage shoppers to spend more by linking to other similar products. When you look at listing, you often find you can incorporate this onto all your listings. Similar items to what people are looking for. Sometimes someone goes on a listing, it's not exactly what they want, but you might offer the solution of, oh, by the way, we do have it in this. And then might go, yes, that's what I want. And they'll click through to another listing that you hold that will add up your orders. There might be, say for example, if you're a jewelry shop or something like that, you might link to similar items in a series or a collection. People might buy multiple items from you because it's a collection of sort. Adding in those extra links is really good idea. You can add them into the descriptions, you can add in the full link to it. You will see when you're doing research low to people do it, it's a great way for people to get the person to follow through with buying something from them. Or basically just to get people to click through to different listings to see what they actually hot have. It's worth doing. Average position is another aspect where a listing appears in social depends on the filters. Basically, this is all included in the tags, the query and this filter. Moving parts in this. I know this is where you'll see the filters. If you look through, for example, free delivery, most people will click on. This is I mentioned in another lesson about free delivery shop location. If you mention UK in some of your tag, this will pick up when they click on shop location. Same as item format. If you mentioned that it's a digital principle, this will be picked up in the filter as well as well as putting in your tags and things like that. The fact it'll be picked up as a digital, not a physical because you get actually asked that, it will basically help in the filter as well. All of these aspects on top of the quality, ranking and all of that are put into an order of where you'll fit in the queries and stuff. Um, obviously at the beginning if you are doing ads and things, your ranking will change. You will be pushed further up the page. It's different to Google search engine when you think about it, because usually there's only three ads and then there's everybody else's. Sometimes there could be a full page of people who've pushed their Es listings, basically. Yeah. This is just something you need to think about. The last thing. Right. This is such a good thing to look into. You may have seen in one of my conversion charts that went up and down, that could be down to seasons. This is what this is going to cover. Second, you need to be thinking about year over year trends. You may have had trends like on Instagram or Facebook or something is the same. People have seasonal shopping habits. For example, from September onwards, most people start thinking about Christmas most of the time. Or people from say, mid April will start thinking about summer related stuff, for example. Then later in the year they might think about school year, the habits will change. This is a fantastic thing that do, found in the seller handbook under Marketplace Insights. What they do is they do this review, what it does is it break down those interesting facts and figures and stuff that's going on. In E, they offer really good insights into basically improving your shop. Things that are doing well, things aren't doing well. Things that you'll be avoiding, people's shopping habits as well, they'll introduce this full report is worth doing, its eight minute breed. You could read that while waiting for something, but it gives you so many insights that will actually benefit you if your products relate to a particular season or anything like that, or there's been a dip. This could be the reason why sometimes you don't need to panic and your listings will pick up in conversions and things at certain points. But this is a report that you're worth reading, they tend to do. All of the reports over the last couple of years is actually on here. You can have a look at all of them previously, you can have a look at different things on this marketplace insights for some more interesting reads about what's going on. It's worth looking into this as well. 7. How to optimise Etsy shop pages: We've got a few more lessons to go, but this one is all about how to optimize your shop pages. These are really useful things that you should be doing if you haven't already. I'm just going to go through some of the key things to think about. You need to be using high quality product photos. Use high resolution to showcase your products from different angles. Make sure they've got good lighting and focus on capturing detail. Include live shots as well. If you can always add in alt text. The reason for this is for people that have issues looking at photos and things. This text absolutely helps them. It's accessible for people. The reason for this is if a photo kinda doesn't look great, quality blur, no one can really see what the products about is really off putting. And people will come off your site and it'll be seen as poor quality, which is not what you want. The next thing you need to be thinking about is compelling product description. Write details engaging in description using relevant keywords. Think about those words we've mentioned multiple times. They could be short phrases, but use them maybe three or four or something in the description but in different ways. Have a think look at other people's descriptions and see where you can fit in the keywords and inter sentences as well. You don't want them just thrown in all over the place. Make sure to highlight unique features, materials, dimensions. Anything that stands out basically shows off what the actual product is about. And try and use storytelling to create an emotional connection with potential buyers. It really matters all of this because people do tend to read the description, something they want to know a bit more about. Say for example, piece of jewelry. They want to know what size it is, what size the chain is, what stones are in it. They want to know a bit more about backstory, about how it's created. You can even include the fact that your own journey on discovering how to create it, that type of thing. It's really fascinating from a customer's point of view to read these descriptions. Have a think about what you'd write for them. Then we're going to go on to a really important part. Some people just don't do this. Um, it's completing your shop information. Fill out all your shops policies on the left. You can see what I mean, you will see it when you look at say, items. Then you can click on Reviews and then your Policies. This is where you'd fill out all the bits and bobs for example. You policies will put in there your delivery information, taxes, your payment options, all of that needs to be filled out. The more that you fill out, the better it is on that, it builds trust as well. The last point on this is basically by providing information about your brand, your stories, your values, all of this information, your FAQs, all of it. Filling all out, giving people what they want, if they want to know more about frequently asked questions, it's there. They feel like you've covered all the bases which puts the trust in you a bit more. It builds up loyalty. It's really important to fill out all these aspects. Sometimes it can be really time consuming, but long time it's worth doing. That's one aspect. Then we're going to move on to analyze and adjust. We have talked so much about SEO and analytics and about tracking everything and basically all of it that apps will help help you with your store and your listings. Really analyze what your store is doing each month. If you go into stats, this is another aspect of stats. Above you can see the chart that we've previously looked at. This is about how shoppers found you. This is a really good thing to look into as well. You might find that your social bringing in a lot more traffic, fantastic. If it is, you now know what you need to focus on. You know that your social is bringing in extra people. If you click on each of the how the shoppers found you, it gives you a bit information about what those terms mean and where people would find you. For example, C search is a really good one as well. We have covered search a lot. This is basically that tool bar at the top when people type in a search. Tim, this is basically says that seven people through search have found me, which is really great experiment. Have a look at all the analytics. If things aren't working, your listings aren't getting enough. Try out a few different things. Try out a few different keywords. Try changing descriptions or adding new photos. See what works straight away. Things will not be instant find. It will take some experimenting to change your analytics. Last thing I would say, this is really, really important. People look at feedback and reviews and they want to see what such and such store of the piece of jewelry that you're thinking of buying. It's the same with absolutely every single thing we do when we travel, when we buy something off another website, we always look at reviews. I think we're all guilty of doing it, to be honest, because we want to know more about what we're purchasing. We just want to know it's good quality, exactly what we're looking for, basically are really big on reviews and feedback. This helps with your ranking massively and it builds the trust and credibility in your shop. Hopefully this has given you a massive insight into how to improve your Es store and you've gone away with a few more ideas on what to do. The final lesson is basically a checklist. We're going to go through the key things you need to be looking at from all of the things we've covered. It's just a breakdown of absolutely everything that you need to be doing if you are fantastic, maybe things you haven't done that you can work on. 8. Checklist Optimise Your Shop for Etsy Search: The final lesson, we've gone through all of them now. And now is the moment in this lesson we are just going to cover over everything we've learned. And I've broken it down into some nice angle bullet points. Some of the things that you need to be considering when it comes to SEO is use words that people would search for. Think about the types of terminology, the key words people will look for. Don't pick the words that relate to the products that you can, but try and find the terms that people would often look for. Make sure that your shop looks good and complete all the information we've talked about, all aspects of the shop, including announcements and the keywords and the descriptions, the policies, all of that. Make sure it's all filled out. More complete it is, the more people will trust your store. Try to use all 13 tags. Try all different types. If you've run out of inspiration you dance in the last three, just try finding keywords that are almost related to it, just in case it does help reach your listing. Make sure that your thumbnail images clearly show the product. As you can see on the left, you can clearly see that these are all jewelry boxes. But you will find that when you're uploading your images, you get the option to do a thumbnail image. Sometimes if people add text to it, that image cuts some of the text or something like that or they miss out on some of the products. Make sure when you're doing your listing, your thumbnail image is really clear on what the product is. Sometimes you'll have to play around just to make sure that it looks presentable, but it's worth doing. When it comes to shipping, like I mentioned a couple of times, free shipping is definitely an incentive for people. It gives you a competitive edge. Definitely incorporate into prices as much as you can. You have seen in some of the lessons in the filter, free shipping is like the number one thing that people filter. People don't like painful postage which is shown considering sometimes it's built into a price. But I think the word free is very enticing. But it does give you a bit of an edge. Use the most specific categories possible. This is basically your dropdowns on what categories going to fit under. Drop it down as much as possible. It does help massively. The final few points provide enough information on your attributes as possible. This is like filling out all tabs and things about the materials, the colors fill it all out as much as possible. It sounds tedious, I know it really does. But it will benefit you when people start finding your listings a bit easier. The next thing is use keywords in your titles and also descriptions. Make sure we have gone through this before. There is a downloadable PDF after this. Just to clarify on these things like keywords and just going over some of the stuff we've covered in case you've forgotten. But remember in the titles you can use multiple keywords, but try and do in like a flowy way if you can. But I'll provide an example on the PDF. Use your search analytics to stay up to date with the latest trends, your listings, your shop, see how the traffic is going in, what things are dropping off, all kinds of data. Data is really important, I'd say once a month is really good idea just to check on how the previous months gone. If there are things like listings that are doing really well, maybe that's where your focus can be. If things aren't doing well, then maybe you need to think about how you can improve on it. Use high quality photos, really important people need to see what they're buying. The more compelling the photos, more interesting they are. If you have something, for example, like jewelry, you can put it on models, you can do videos. Videos is really good idea as well actually are because people love like a little video of showing something fully. That's really important. You'll find a lot of the listings will have it, but you can always just start putting photos and then a videos on later on. Always write compelling product descriptions. Don't make them more generic. If you can try and provide as much detail as you can, you can include other listings in those descriptions. You can do a line, put in what are the products, similar products and then list them. That's a good way of getting people to explore more of your products. And always ask for reviews. You'll find a lot of people that buy stuff off. You will, you'll get notifications on your app or use it from your computer and staff when people have bought things. You can prompt people to need feedback. I think it's really worth it. It just adds credibility to your sharp massively. If you see something with say, 100 orders for example, and say 28 people have said it's fantastic, you go with the majority aren't. You're going to think people have sat and spent time doing your review and it was positive. You'll often find there's not many negative. Negative is just probably down to the quality of something. But poor reviews and stuff, definitely have to jump on those and make sure that if anyone is giving a bad review, you quickly resolve it and get them to remove it if you can, purely for the fact it will change your ranking massively. One bad review and say, if you only have three, it will dramatically put it down and your quality of your shop and everything will be pulled into question. And then it will just, ranking will just drop massively. Stay on top of the reviews if you can. If you resolve them fairly quickly, they appreciate the effort. You don't intend to give them a bad product or they're really willing to take down the reviews or change them. A lot of people like, I had a problem, but they actually solved it really quickly. I went from one star to five stars. Just because they were really good at this, it all matters. Hopefully you found this course really interesting, engaging. You've got a lot to take away. I will be doing a product, a PDF, that you can download, and there is a assignment for you to do which will involve you doing your own homework. What I want you to do in this homework is to do your own research. I'm going to give you some examples. I would like you to come back to me with what you find on these products. I'm probably going to give you about ten different ones because I'm going to give you different examples and stuff to see what you can come up with when it comes to the keywords and things like that or anything that really stands out to you. This basically exercise will teach you how to do your own research. When it comes to C, it's really important, especially if you are on the beginnings of your store. If you are currently got an C store, then this will just help you reaffirm. The listings are to standard, you've got everything on there, you've got keywords, everything is functioning the way it is, but you need to focus on different areas. This will hopefully give you some insights. Hopefully, you've enjoyed this. I can't wait to see what you all come up with.