Transcripts
1. Introduction: Hi, everyone. Welcome
to ESO for beginners. In this particular course, we're going to
look at how to get your Dosial products found. So what we're going to cover is looking at
profitable keywords, optimizing your listings
for visibility, improving those thumbnails
and your branding, looking at marketing just beyond Etsy and how to
track your progress. This course is great
for four people, basically Etsy beginners,
if that's you, fantastic, digital product sellers,
creative entrepreneurs, anyone who wants
more organic sales and is already on
Etsy at the minute. So let's get started.
2. How Etsy SEO works : In our first lesson, we're
going to look at how EC SEO works in 2025. Let's dive into the
functions of this. There are three main components. There is relevance,
quality, and engagement. We'll look at relevance first. This means your listing must match what potential
buyers are searching for. Consider the keywords
they might use and ensure that they align with
your product's descriptions. That's what you're
basically looking for. Then you go to think about
the quality or something. Etsy value shops with high quality products
and customer service, reviews positive ones
matter a lot and having detailed descriptions
and clear photos will build up that trust. That's what Etsy is
looking for as well. That's how you basically
get boosted to the next page and getting
close to that page number one. And finally, the engagement. This is about how
actively buyers interact with your
shop, frequent visits, favorites and purchase signals to Etsy that your shop is
popular and trustworthy. The goal for this is to help
Etsy understand that you're trustworthy and understand all about what your shop is
offering, basically. Because sometimes there
are shops out there on Etsy that you really
don't understand who they're supposed to be
targeting because they have so many different kinds of products here
there and everywhere, and that can actually
affect ranking quite a lot. So it's important to understand fully from an Etsy
point of view, what it is that you're
trying to promote. The types of things
that Etsy will rank is your titles and your
tags and descriptions. This helps Etsy understand
what your shop is about, you need to make sure that
they're clear and relevant. I've got a few examples
on the right hand side. The top one is an
example of a title. I basically says,
it's a playbook, it's a digital download, it's for business owners. That's what Etsy is now
going to be like right. I'm going to put that in this pop when someone's searching, say for business owners, it will come up in
that search as well because it's using
that key word. Next, it will look
at the cliques, the favorites and the
sales overall as well. What I will say is if you come across somebody
and they are being very difficult and they are saying that they will basically
give you a bad review, you do need to think the impact of that bad review because if you have only done
five sales and you haven't got a good review and then someone gives
you a bad review, you are going to stay
down in the dumps for a very long time
until you can build up that relationship
with other customers that do think your
stuff is amazing. But reviews are such a big
impact on Etsy, to be honest, and you can get some
really horrible people out there that will do it will
give you a bad review, but try and negotiate
with them, talk to them. I, for example, they do give you bad reviews and they are
being very horrible, reach out to the C team, explain what
happened, especially if it's an unfair
review as well, and show that you
have tried to resolve it and see if they will
remove it for you. It's better to probably
have no reviews than negative reviews
at this point. And also, when it comes
to what Etsy look at, they will look at
the quality score. This is thinking about the
quality of your listings, how dated it looks, have you filled out
all the information? Are you regularly
adding products to it? The quality of your photos? Have you added
videos and things? What I will say is fill out APS everything on the
Etsy description. Add a video, by the
way, if you can, that is because it will help you in ranking to show videos
because it's showing the trust. You're showing the product in real life using videos than an image which
anyone can create. I builds up that SEO side of things and Etsy loves that
kind of thing as well. I will help your
ranking massively. So when selling on C, it's really important
to put yourself in the shoes of your
basically potential buyers. The way to do this is
just to think about what would they type into the search bar to find
the items you're selling. This can actually really
help influence the way that you craft your titles
and your descriptions. What kind of things do people reach out to
you and ask you about? Those are the types of
things that you need to actively add into
your description. In your description as well,
it's really important to address the problem
that you're solving, what the purpose of the
digital product is, how's it going to help them
at the end of the day? Because that's what's going
to pull people in is if you fully understand their
perspective and you're saying, this will help you because
it's tried and tested, this is supposed to
help this, blah, blah, that people will be really engaged with the product itself. That's always a really good
thing to add in as well. The last thing as
well, think about does it answer every question
that a buyer may have? For example, if you're doing something like
a template of such, how do they edit it?
What do they use? How easy to access it? The key questions that
somebody would think about but may not
necessarily ask you about is better to have enough information
on your listings than to have pretty much none. So these are the types of things that Etsy
are looking for. It's all about quality. It's all about engagement. It's all about making sure that your titles and
your descriptions are being found in a way, they're typed into
the search bar and they link to something
that you're selling. Have a think. What
I tend to do when it comes to products
is I start typing in what my guides
about and I literally just type it in
the search bar and see what phrases come up. What kind of wording,
that type of thing. Then I'll use those specific
keywords and put them in my titles because that's what it matters when
it comes to Etsy. Etsy is all about getting good quality shops in front
of people very quickly. And the ones that
they're not really sure about they will put
to the back basically. So the more stuff
that you can do that, Etsy likes, the better it is for you in the
long term as well.
3. Finding profitable keywords (1): So in this lesson,
we're going to cover of finding profitable keywords. So why do keywords matter?
Well, good question. Keywords are the bridge
connecting buyers to your store. Essentially, they dictate
how buyers find you. This is crucial because
without the right keywords, your products might
remain hidden in the vast sea
of Etsy listings. Keywords also serve
an important role. They inform Etsy about the
essence of your product. Think of them as a
language that helps Etsy understand and categorize
your items accurately. They ensure that they
reach the right audience. That's the whole
point of keywords. Remember, choosing
the right keywords is not just a technical task, it's a strategic
one to basically position your products
effectively in the marketplace. Let's look at keyword tools
that can help you in this. There are some fantastic
tools out there to help you identify those
profitable keywords. First, we have eRank
also known as Etsy RNC. It is a great source
for understanding how keywords perform
specifically on Etsy. Then you've got Alura
and EverBee are also powerful tools that you should consider for your
keyword research. I have a look at these three and see what you think of them. They all have the same purpose, but the pricing or the features might be
vary between all three. So when using these tools, focus on three main aspects. You need to be looking
at the search volume, the competition, and
the buyer intent. Search volume tells us how
often a keyword is searched. Competition reveals
how many others are using the same keywords, and buyer intent gives
us insight into whether people searching for these terms are ready to make a purchase. These insights can
guide us towards choosing keywords that not
only boost visibility, but also attract those eager
to buy people as well. So when considering keywords, think about how
specific they are. For instance, principal
budget planner works well because it's precise and directly relates to what a potential
buyer might seek. On the other hand,
budget ideas is a little too vague and doesn't clearly indicate
what the product is. A practical tip is just to utilize Etsy's auto
suggest feature. It can really help you discover
what buyers are actively searching for making
your listenings more relevant and discoverable.
4. Optimising titles, tags and description: Let's look at
optimizing your titles, tags, and your descriptions now. As we dive into
optimizing your titles, remember these key strategies. First, always lead with
your main keywords. This not only
captures attention, but also boosts your
discoverability. Next, focus on keeping
titles clear and readable. A good example is printable
budget planner, dash, finance checker,
digital download. Notice how straightforward
and informative it is. It's same as the one in the example on the
right, the image. It's very clear this is digital, it's a budget, and
it's a planner. It's very clear what it's about. And finally, the other
strategy is ensure your titles are not only
practical but also engaging. By doing so, you're
crafting titles that work effectively in attracting
the right audience. These strategies set
the foundation for creating impactful
successful listings. Next, let's look at tags
that boost visibility. First, make sure you use all
13 tags available to you. It's really important for
this because this will maximize the chance of your
content being discovered. If you struggle with this, use the keyword tools that we mentioned
in the last lesson, have a look at some of the words that other
descriptions are using or use tools like hachBT
to help you fill this in. But it's really important
to use all 13 tags. Next, use a mix of broad
and niche keywords, which will help you reach wider audience while
also attracting specific groups who are looking for exactly
what you have to offer. For example, you could use things like budget
planner or you could use specific tanks like
money tracker or finance printable,
those types of things. In the example I've got, this ones to do with peers, pet owner calendar, Um, so you can see the
different variations of social media PAT, 365 posts ideas, PAT owner
posts, PAT business plan. Things are related to PAT that people will more
than likely look for. Lastly, don't forget a snams. They can expand your reach
even further by capturing different search times that potentially customers might use. There are different
terminology that you use for different
aspects, for example, like the ones we were
talking about budget, money, finance, they're all
very similar words. Think about what kind of
words people would be using. Descriptions. First,
aim to write clearly. This means using plain English. Avoid complicated words or
phrases or anything like that. Then you need to think about the hook and the main keywords that you're going to be
using throughout. I've shared some examples
on the right hand side of different snippets
from different people and you can see the
layout of them all. They're starting with the hook. Then they're using the mean
keywords in a sentence. Then you talk about
the benefits. People want to know why
I want this product. What am I going to use this for? Then explain what's included. That's the point where they've understood
what it's about. They're interested,
what's included. Keep going down. Then
include a mini FAQ. This is where, for example, I think in the
bottom right corner, you'll see where it
says, how does it work? That is a very common question
that a lot of people ask. You can also include
what file type it is, what tools they need to open the documents,
that type of thing. You need to basically
provide everyone the answers that they need
through your descriptions. It's really important to include as much detail as
possible in this as well. Explain if it's for personal use to digital
products or they can sell them, include all the information
because if, for example, somebody buys something from
you and it's not clear that it doesn't include this or
it's this particular file, but it wasn't explained
in the description. This is how it will lead
to poor customer service. It's really important to think about the structure of your
description and making sure that you are clear
in what you are selling and they know what they're buying
from you as well. So spend some time
looking you at Etsy. This thing is currently
if you've got them or make some notes of this. Think about the titles. Think about the keywords
you use in your titles, look at the tags, the various types of phrases
that people would use. Use Auto correct on Etsy, look at your descriptions,
do a screenshot, write this down however
you want to do it. But this is basically
the structure for all of your descriptions.
I write this down. I have this as a prompt for
Chat EBT to help me write it out and I describe what
it is that I'm selling. It's always useful to use
tools like that to help you write the descriptions if you don't have the
time to do them. It's really useful as
well because it will help you fill out all these
aspects very quick and easy. Go off and do that and I will
see you in the next lesson.
5. Crafting click worthy thumbnails: So let's start with crafting, clickable, well, click
worthy thumbnails. So let's dive in to thumbnails. They are so crucial and often the last things to be thought
about, to be honest. When it comes to thumbnails, you need to realize that
your audience will get their first taste
of what you have to offer from that thumbnail. It's basically going, hello, I am here, look at me,
look at me, look at me. When we do thumbnails, thumbnails need to make
a lasting impression. They need to pop out.
They need to be bright. They need to be
attention grabbing and they need to be clear on what
it is that you're offering. So when it comes to thumb nails, it's really important
to make them bright, clear, and consistent. Those are the three objectives
when it comes to it. The example on the left hand
side is a perfect example. It's bright. I've got
a dull background. It's very clear in what it is. The magazine templates pretty obvious from the
pictures as well, and it's consistent throughout
all the other listings. It's a very consistent format. It is very clean, it is very easy. There's previews as well. That's always a really
good thing to include is previews of what's
included as well. I would highly recommend if you could do a video or
anything like that, additional to your thumbnails to do it as well.
That's a quick tip. When it comes to
actually creating them. There are a few tools
out there, by the way. You've got Canva, placer,
photoshop, Adobe Express. There's quite a few
out there. Those are just the normal ones out there. There are ones out there
specifically for mockups, which is basically what Simage
on the left hand side is. It's a mockup of a digital
product in an iPad. Cava offers it as well. All the other ones do as well, but there are online tools
if you're really not sure what you're doing that will help generate
it for you as well. When it comes to thumbnails, it's really important to include as much
information as you can without feeling overwhelmed. You want to say in this example, it's saying how many pages
it is, it's download. I apologize for cropping
off half the words. I didn't realize that until now. But this is generally
what you would be doing. You'd be trying to captivate your audiences to going,
what's that about? That's what you want to do. And also it's really
important to do overlays as well with
the images behind it, text overlay, that
type of thing. Don't just do a picture of whatever it is and
just call it that. You need to add some
context to what it is that you're selling and also keep
your brand inconsistent. There's a reason
for this. You will find when people look for
digital products, right? There will be a massive
library of them. But what you'll
start to notice is there'll be consistent
stars popping up various people's
listings and things. You'll start to know it's a
pattern of somebody would do it this way and then you keep scrolling, you'll
find something else. Before you know it, people
start to recognize, that's the same person
because of their branding. On my branding in particular, I tend to do a red
pinky color on it, and then I tend to stick to the similar style of a
preview, and then an iPad. That's my branding,
to be honest and that's what I usually
stick to for everything. Think about what kind of
branding you want to create. Keep it easy, clean, easy to duplicate as well. If you're using Canva,
you can copy and paste. Fantastic, nice and easy. It will save you loads
and loads of time. So an example of a good layout is here's an
example of a thumbnail. It is missing some
of the text on it. But generally, it's
all about making things stand out.
This is a mockup. What you can do with this mockup is add some text to
it, add a corner, add a shape to it,
add some text, but keep it nice and
light and bright. That's what this is. It's
very light and bright. But it's really important when you are doing
your thumbnails. I would say, make a template,
play around with it. Get someone to look at it potentially to see
if they notice it. Have a look on its, spend some time looking at what thumbnails
people tend to stick to because that's what will help you massively
understanding, this works. This person has got
loads of sales, what they're doing and using it for your own
advantage, really. But then you need to add your
own twist into it to show that it's you and
you're not just copying everyone
else's, to be honest. Do some research, look
at other thumbnails, look at the types of mockups
they're using as well. And some people will do a very cluttered sort of
mockup of all what's included, but they do it very cleverly and they use it as a background
in a lighter version. There are so many different
styles of thumbnails. But if you're very new to
E and you are struggling massively with thumbnails and you're just thinking,
you know what? I'm not going to
be able to create something great
that'll stand out. Keep it simple. Keep it nice and easy
for people to see it, for you to create
it, keep it simple. It will help you
in the long run. Then what you can do is
if you want to include mockups like this
one, for example, or any additional information, include that in the
other images that you've got to post on Etsy. Include a video. You could do video mockups and
things like that. And it's just thinking about how best to attract
your audience. What I would do, go
and have a look, figure out what people
are doing that's in the same industry,
that type of thing. As you make some notes, do some doodles if you want and figure out
what's going to work. That's all I can
say. But what you will find though is sometimes listings won't get hardly any views and all it takes is
a change of your thumbnail. I see it and it can
make a huge difference. There is a lot of trial and
error when it comes to this, but this will help you massively if you
can get this right.
6. Shop SEO – Policies, About page & Branding: So we're going to
cover off shop SEO. These will all link into the SEO factor when
it comes to EC. EC places a really high
value on trustworthiness. It will make a really, really big impact on where
you rank depending on how much information you filled out and certain
things that you need to make sure that are
consistent and set up right. The things that you
need to be thinking about is your about page. Leave it blank. It's
not just a formality. It is an actual thing that will help you
rank better in Etsy. It shows that you've
thought about it, you're not just a normal store, actually there's a
person behind the store. With this about page, you can share your story. You can talk directly to people that are your customers
at the end of the day. I'm going to share some tips on what to include
in the next slide. But that's a page that
you need to think about. If you are struggling, however, with this and you're really
not sure what's right, use AI tools to help you. And write down some
information about yourself, but I'll explain shortly about what things
to include on that. Next is your policies. This is a forgotten thing. People always forget
about policies. But it's really
important to have these because it sets
expectations clearly, there are no surprises, it builds confidence and ensures everyone
knows what to expect. The one thing that I
tend to always set up on any Etsy shop is the returns policy because that is the number one
thing people look at. For digital products, you will find some wording somewhere or you can find some wording searching of the type
of thing to include. Generally with digital products, you wouldn't offer return. A physical very different story, but digital because
they're open the file, unless it's corrupt or there's some significant issues with it, you can introduce that
into your policies as long as they can prove that they're having
issues or something. But you can introduce
that the policies. But it's really good idea to set the policies up as soon as
you set up the shop as well. It also Etsy likes the fact that you've already
got them set up, it shows that you're
a professional, so it adds to the
trustworthiness. Finally, your brand
needs to be consistent. It needs to be memorable, it has great visuals and
it needs to be consistent. The one thing you'll find, if you look on
people's full shops and stuff, as you scroll down, you will notice the
logo, the banner, and the images will all
have consistent colors or fonts or something that is very consistent as
you flow through them. It makes it look nice, it looks like it's
an actual brand. And actually also builds
up that trust as well. Think about when you
go on other site and you start clicking on
things and you're going, Well, that image looks
different from that one, the fonts different,
the color is different. It makes it look a bit spammy and it really puts people
off a little bit as well. What I will say, B, make sure that it's
consistent throughout. It helps reinforce your image, what you're trying
to do as well. But we'll talk about shop
visuals in a second. So we mentioned the
About page policies. What to include on
your About page. This is where you
tell your story. It's an opportunity to connect on a personal
level with people. You can include things
like why you got started, what makes your product special, a bit about you as a person. If you're a digital creator, then you could talk about your design background
or if you've got a completely interesting niche like something to do with
parenting or kids or something, you can tie that into
something about you, yourself, and why you creating the
store and things like that. People love reading about
that type of thing. Also as well, when people
are really invested in well, half invested into
products that you have, they'll probably go to story. They'll probably look at the rescue shop and your story could be that turning point. If you're saying that your
products or parents overwork, that type of thing, and that
parent is sitting clicking, yeah, that's me, that's me. They are more likely to
buy something from you. That's why we say the
story, tell your story. It can be very inspiring
for people, to be honest. With your policies as well, make sure they're all set up. Use AI as well on this if IRU or have a look on
Etsy Help Center. I think they've got one
as well to help you figure out what
policies to introduce. You don't need load, by the way, you just need a couple
that shows clarity of what your store is doing and
if they've got any problems. Finally, shop Visuals. This is a shop on
Etsy as you can see, it uses the same logo in the
banner as the logo itself. The colors are the same, and the banner properly shows what it is, what
this shop is about. So when we talk
about shop visuals, you can use tools like Canva to create the banners
and things like that. The main banner might take
a little bit tweaking, to be honest, just to
get the sizing right. But you can use the same colors, same logo in your
professial banner. Some shops you can do without the banner if
you don't want it. So you can have massive
banners and you can tell a bit of a story on them. It's
entirely up to you. But what I would say
is if you are not sure right now of what to include on the banner,
but you've got your logo. Have a look at other Etsy
sellers. What are they doing? What kind of banner, then get some idea of what you would
like to include on yours as well and then mock it up
and see what happens and see where you go from there and see if it
follows through. I would say I found these colors on the actual mockups were
consistent as well. Those pinks and the
subtle gray tones and stuff are used throughout
all of the mockups too, making it very
visually eye pleasing, I would say, as you scroll
down and that's what you want. You want people to know
from the beginning to the end that
it's all just you. So hopefully that's
giving you some insight, spend some time looking
at your policies, write up your about page, and think about what you want
to include on your banners. If you want to keep it
simple, that's great. If you want to keep
them with a bit of wording, that's absolutely fine, but do some research just
help you get started.
7. Marketing beyond Etsy : So let's look at
marketing beyond Etsy. Let's explore how
combining Etsy SEO with external traffic can lead to significant growth
for your shop. Think about Etsy as
your foundation. But to really flourish, you need to reach beyond it. You need to be driving
traffic from other sources. That could be from
Pinterest Is Scram. You could even do it
from emails as well. You may have got an
email list and you can introduce them to your products
through your email list. But there are various ways to
build up external traffic. You will find with Etsy there are some options
to help boost it. But your external traffic will push it even
further because I know sometimes your listings can feel like they're drowning, they're on a different page. They might not get found easily. That's why we're saying
doing external traffic as well as Etsy is really,
really important. Both aspects can help
growth of your store. Let's quickly look at Pinterest. With Pinterest,
it's a great place to get traffic built from. The great thing with
Pinterest is you can build long term traffic. Unlike some other platforms
where content quickly fades, pins can continue to attract visitors over
extended period of time. The types of pins and
things that you need to be doing is creating product pins, your idea pins, and shop boards. Shopboards is one that
people often forget, but it's a great
place to showcase all your products on one board, so they get found easier and
that type of thing as well. And you know what
the great thing about Pinterest is as well, is because it's a
search engine and it's not social media
platform as such, when someone types in a specific thing
that they're looking for and they go to images, Pinterest will
appear quite often. So it's really important to think about what you're
naming your pins as well and what they're linking to because you will get
found on Google as well, which is really useful. So with the pins,
the product pins, these are really useful in individual items
in your store. Then you've got idea pins that more inspirational pins
that you'll be doing. You could even do, for example, if you do digital products, and it's a guide, for example, you can take snippets
from that guide, like quotes or something
interesting and can create a pin that will link
back to your Etsy page. There are various
ways you can do it. With Pinterest, you could
try different things. You could do little videos, animation are really popular. You can also do Pinterest ads as well that will
link through to Etsy if Etsy itself was a bit too expensive for you or you're not finding
it works very well. There are various ways of using Pinterest now let's
focus on the other two. Instagram is used in a very different way
from Contrast obviously. It's a really powerful platform to build connection and
trust with your audience. It's not just about showcasing product after product
after product. You can tell your story
bit like Etsy shops. You can share your values and your process and how
you get to do things. You can build up a
community with Instagram. Emails is a different
market as well. So this is where you can create
emails with information, product listings, you're encouraging people
to buy things. You can tell them about
offers that you've got on. It's a little bit different
than having a pin, you know, image or a caption like InscAm
or anything like that. You can put a bit
more detail into it and you can personalize
it a lot more, which is more relevant for
a lot of people as well. So these are the three
ones that I would say are great external
traffic source. You can do so many others. Facebook, you could do a group where you can talk
about specific things, link back to your products,
through your groups. You could use Tik Tok
where you showcase the actual video of the product
or something like that. There are different options, but these are the
three ones that are about building connections, trust, long term traffic, and they're really useful and they're very visual
as well you will find. These are visual marketing
options you could do to send people to your SSC store and that's what you want at
the end of the day. You want people to look at
it, go, I'm interested, click through to your SC so have a think about external
traffic options out there, what you'd like to
be involved in and start setting those
accounts up if you haven't. If you're doing Pinterest, think about how often
you need to post. If you're thinking
of doing emails, you've got a list or
you want to start one, have a look at how
you could do that. Instagram, get account, they're nice and
easy to set up and start thinking about
creating these visuals because the more
you could do this, the more likely you'll get
more sales because people start to figure out who you are and what you've
got to offer.
8. Tracking your progress : So we're going to look briefly
at tracking your progress. So a little dive into Etsy
Analytics one oh one. This is a tool on Etsy where you can see a lot about your stats, how many people have visited,
the amount of orders, conversion rate, and how much
revenue you have attained. In order to find
this, you just need to go to the left hand side bar, click on Stats and
look at shop traffic. I'm just going to briefly show you some of the things
that you can see. So on the first screen, we saw some of the
things like orders. This one is shopper stats. So this gives you a snapshot of how buyers
interact with your store. So you've got people
that favorite it. That's always a good
sign, shop follows, repeat buyers, cities
reached, abandoned baskets. You can see all of these kind
of things options as well. You can see under each of these, it kind of gives
you a next step, so you've got offer details, you've got Git tips,
setup offer details. Some of these will lead you into some marketing tools NAS
which is really useful. For example, abandoned basket, and they would get
a notification and you can give them 10%
off if they do purchase. You can grab those people that are abandoning the baskets,
which is always useful. But this gives you an insight as to what's working
well, what isn't, if you're getting
repeat bios bosom, cities, if it's reaching those people all over
the world, fantastic. It can be really
valuable looking at these things on a weekly basis. Then you've got how
shoppers find you. We talked earlier about
getting external traffic. This is where you would see
how effective it would be. If you scroll down
on your stats page, you will see this
box here and it says how Shoppers find you. This is where you can break down where the sources
are coming from. You've got Etsy search, et marketing SEO,
direct traffic. And then if you click on social
media and the drop down, it will break them all
down and its ads as well. You can get an overview of basically what's working,
what's not on here. It's really insightful,
especially if you're putting a lot of time and effort into things
like Pinterest. You more to see that
they're working. Maybe you change up
the pins or Instagram, you're re focusing hard on Insgram or even doing your
emails and you're like, Oh, actually, I'm getting a lot of sales
from these emails. I'll keep doing them, but I might change things up or I might try and grow
the list a bit. This is a really good
way of working out about those external factors that
play with your Etsy as well. The last part of it,
when you scroll down, you'll see this where it says, shoppers viewed your
listings 15 times. This is basically saying
what the top ones are. This is really insightful
for me as well because I can look at
that and go, Well, I now know that
people are interested in subgraph and mums, side hustle starters
and pregnancy. I'm thinking ms is quite a very popular one and so
is side hustles. That could be really
insightful for you. I look at this once a week just to see how
things are going, which ones are
getting the views, but it can also help prompt
you into what to create next. If you're finding the top
three or five, I would say, are getting a lot of views and they're very similar niches, then that can be a sign for you to basically
go and create more. You know that it's working, you know the right audience
is finding it. You just need to create
something a little bit different or in the same niche
that suits people as well. The final thing I want
to look at for you is analyzing the trends. When it comes to creating
products anyway Nets, it's really important
to look at the trends. The trends will
help you massively. The way it can help
you is basically, you can use some of the keywords in some of the things
that you're doing. There are some options of creating something
that you already have, adapting it to for example, Halloween was a big theme. And looking at this
and going, actually, I want to be
involved in this and this because it's really
popular right now, I can really be
insightful for you to work out and also look at
keywords from this as well. If you go on to Etsy, you can find the trends
anytime you want, you can type it in
Etsy top trends and it will bring up things
for each of the months. You can work out what's
working? What is it? What's trending? What keywords
do I want to include? What things could I work
on maybe, for example. If you're a digital art seller, you can see number
five, Moss wall art. Well, that could be a good
thing that you can jump into. You can create something
with a moss feel maybe. Because sometimes jumping on these trends will help you
massively get the sales. I know sometimes
it's a lot of work trying to keep on top of
all these various trends, but you can get a lot
of money out of these by staying up to date
with these as well. That's an insight into the
analytic side of things. So what I tend to do
or what you should be doing is checking on
this weekly or monthly, fortunately, however often,
and learning from it. That's the whole point
when it comes to Etsy is learn what's working, what isn't do I improve? If you're finding
social platforms aren't working, try
something else. If you are, um, you know, finding a lot of people put things
in their basket, find out why or off a percentage or set
up all those emails for those people that abandon their baskets
and all of those. There is a part on Etsy under marketing that you
can set those emails up. What I would do is
spend some time, look at the trends,
look at the dashboard, if you're currently on
Etsy or spend some time on Etsy in help bit and
look at what's working, how to basically work
out the external stuff. It's really, really
helpful stuff on Etsy you'll find that will help push you in the right direction if you're
not sure about something, you want to know
about maybe Etsy ads, for example, do some homework, see what works and what doesn't. It is going to be a lot of trial and error you'll find over the next however many months if you're still starting
and you're still growing, but you will get there.
Donna Townsend, SMM | VA | Entrepreneur
