Transcripts
1. Intro: You set up your EtS shop,
listed your products, and waited, but the
sales are not coming in. You're wondering, why
can't anyone find my shop? What am I doing wrong? The truth is EtS is a search
engine kind of like Google. And if your listings are not optimized with the
right keywords, right SEO strategies, your
shop is practically invisible, but don't worry because you
were in the right place. Welcome to the Its
SEO Keywords course, where I'll teach you
exactly how to rank higher, get better view and finally start to make
consistent sales on EtS. By the end of this course, you'll know exactly how to find the best keywords Its
shoppers are searching for. Write tags, titles and descriptions that
boost your ranking. Use Its's algorithm to your
advantage and increase sales. Avoid common ISSEO mistakes that are keeping you
stuck on page ten. Hello, everyone. I'm Sugam, your Its consultant and
guide for this course. I specialize in helping Etsy
sellers optimize their SEO, improve their ranking, and creating sales strategies
that actually work. With my experience of
working over 50 Etsy stores, I know what it takes to
make a store succeed, and I know what holds it back. Let's get started and make your shop impossible to ignore.
2. Without this SEO will NOT work: Before going into
the tags and titles, I'd like to draw your attention towards some extra
things that you need to focus on to
rank your shop higher. If you're lacking in
these extra things, no amount of tags or titles
are going to save you. First is going to be this tab
of its search visibility. Let's hop on here. It's
the search visibility. For this particular store,
everything is proper. But we'll talk about this one. This is one of my
clients stores, and if you see you go
to the shop manager, it's the search visibility, and it will tell you some things that
you need to work on. For example, some of the
listings here have dark photos, so you just click on View listing and fix
the photos if you can now this is pretty
self explanatory, but let's talk about
something else that really screws over most
people's stores, your customer
service statistics. This store is a star seller. Let's talk about this store. Which is just meeting
the standards. Now, what are the rankings here? Let's discuss on Dad. Let's touch upon
dad a little bit. There is stellar service, which you get when you
are a star seller, you're meeting all
their criteria like message response rate, all of your parcels are all of your parcel have
proper tracking numbers. Your average review
rating is 4.8 or higher. Your case rate is low. And we'll discuss them one by one and what tips did I have. For example, this is
their service standards. Make note of this and follow
them as much as you can. The easiest to follow is
message response rate. You just reply to 95% of the first messages
within 24 hours. And if for some reason
you're not available, you can set up auto
message as well, and I'll show you how to do it. Messages and auto reply,
weekly auto reply. This way, you can set up an auto reply for every
Saturday or Sunday. If a customer will message
you on Saturday or Sunday, you will receive an auto reply that you are not available, and it will still count for
your star seller rating. So you don't have to be
on your phone 247, right? So you can just turn it on and what are your normal
business hours? I'm only available
from Monday to Friday, so you select Monday to
Friday and you select the Rs. Here you enter your
proper working hours when you will be available
to reply on at C, whenever a customer messages
you outside these R, they will receive an auto reply. You just enter your Rs, save it and this auto reply message is
good enough, I think. Let's cancel it and let's
discuss the next thing. That is on time
shipping and tracking. Again, pretty self explanatory. All your parcels, all your national and
international orders need proper tracking numbers. Earlier, I used to have a career partner
that did not give me any tracking number
because they were cheaper. I hurt my rating
in the long run, and I will show you what happens when your
rating is hurt. Next up is the average
review rating. This is the single worst
thing here which screws, which can genuinely
screw over your store. And I'll talk about how
you can improve that. Next up is the case rate. This again is pretty
self explanatory. Don't let Its
refund your orders. If there is something genuine about the
customer's complaint, refund it yourself
rather than them having to go through
Is because this paints a very bad picture of you to Is let's discuss
the average review rating. For this particular store, when you have reviews of about, I think, ten to 40
reviews in three months, no more than four reviews should have a rating
of three or lower. I think it's pretty harsh. It's very strict. For example, if you see I
have three ratings over here, one, one star, 12
star, and 13 star. So I get two more reviews
and my shop is bumped down. Now, before getting into
how to get better reviews, I'm assuming your product is of good quality and
good standards. If it's not, then I hope you
are able to improve your I hope you're able to
improve your suppliers and your product quality up
to the market standards. Now, my first tip to
improve your reviews is whether you should
ask for reviews or not. If you're genuinely confident about the quality
of your product, then please go ahead
and ask for reviews. But if, let's say a print on demand
seller, a drop shipper, and you're not really confident about the quality
of your product, do not go around looking
for trouble and do not ask for reviews
because dad can backfire. For example, it
backfired in my case. Now my second tip is, if you are asking for reviews,
how you should do it. Earlier, I had a huge message. It was like a two to three paragraph message that
I used to send people, and it said the gist of it was, if you have any problem
with the product, please let me know.
I'll solve it. I'll solve all your
troubles and it backfired. People messaged me with such tiny problems that
I could not solve it, and I could not issue
refunds for those. Ultimately, I ended up receiving more negative reviews
than positive reviews. So if you are asking for
reviews, be straight with it. Just tell them if you
like our product, please award us a
five star review. Thank you, and that's it. No need to go fancy, no need to do anything else. Just two to three line message, simple message, again, only if you're confident in the
quality of your product. Also one small tip regarding the on time shipping
and tracking. Parcels need to
ship out on time. If your actual production
time is three days, set up your shipping policy to reflect the production time
to be three to five days. Give yourself a couple
of grace days so that when you're sick when
you're out somewhere, when you're running errands
or anything like that, you can delay your
order by a day or two, and you will still be on time. Also, one thing that I
forgot mentioning earlier is when we are talking about the star seller rating your customer
service statistics, I think you need to know
what the rankings are. So if you just hover your
mouse over the question mark, you see what the rankings are. First is your star seller, the stellar service, you meet all their
service standards. Second is grade service. You're meeting maybe
two of their standards, two of their service standards by which on time shipping and tracking is super easy
message response rate, no seller should have less than 100% message response rate. And next up is
meeting standards. Next up, when I say next means the lower ranking is
meeting standards. That's when it's evil
not sabotage your store. Lower than DA is
room to improve. When you get room to improve, your sales will plummet. And when I say plummet, I really, really mean plummet. Let's see what happens when
you get the room to improve. This shop is meeting the
standards right now, but a few months back, we did not meet the standards, and let's see what
happens because of DAT. You go to the dashboard, you go to the
detailed statistics. Now, as an example of what happens when you stop meeting
their service standards. I joined this store
around April. In April, I joined the store and I started
working towards SEO and better listings
and overall consultation. And we grew this store
from $318 in sales for April 2024 to September
2000 $242 a month. This is fantastic growth, almost nine times growth. This is insane. This is fantastic growth, right? But in October in October, it was still about $2,000,
which was natural. Your graph cannot only go up, it will go sideways sometimes,
which is absolutely fine. But in November 1, we got the dreaded message that our shop is no longer meeting
their service standards because we lagged because
we did not properly reply to messages on time and some of our orders were not
being shipped on time and we received a couple
of negative reviews. So ultimately, we were not
meeting the standards. Now let's see what happens here. $2,000 and boom, November 11 95, almost 40 to 45%
drop right here. And November and
December are supposed to be the highest
months in a year. But here, they are the lowest. October and November
11 95, December 12 45, what we had anticipated was November and December
to be touching $2,500. And this is not even 50% of dat. This is almost 50% of that. And only in February
were we able to escape the hell Dad's
customer service dads. And $1,600 in March so far has been 13 $59.
It's still growing. What happens with
customer service tags is when you receive a strike
or something like that, your store is
plummeted immediately. But when you regain
your ranking, it takes their sweet time
to get you to rank again. That's why I'm saying, focus
on this thing that is here and do not let your shop get any customer
service tag problems. Keep your customer
service in check, keep your message
response rate in check, keep things in check.
3. Better Etsy store for higher rank: Step for SEO is just go to your profile and make sure
everything is filled up. Like, you should
have a shop title. Shop title is what appears on Google and helps
your Google SEO. Make sure a shop
title is filled up. You will just see an
Edit shop button here and click on it and edit
these little things. The shop title, the
location should be proper. The location should be where
you ship your orders from. And shop announcement
should be filled up. Shop announcement should have some SEO keywords
in there as well. Not just shipping information, but some SO keywords in there because it uses
it to rank your shop. Now, you scroll down here we come to the most
important thing, and no one really
talks about it. Shop section names. These names should
be optimized for SU, because that way, its knows
what the listing is exactly, and they rank it better. For example, it says mom gift. Which is good. It
says home decor, which, again, is okay. It says phone cases,
which is fine. What they can do
here, for example, it says phone cases,
make it more personal. Most of these are customized and personal phone cases,
personalized phone cases. So just write
personalized phone cases, and all of these listings will rank better on personalized
phone cases tag. Be more descriptive when you're creating the shop section names. Now you scroll down, you
scroll down down down, and you get to about us. Writer about us, this
is a decent one like two to three paragraph,
easily readable. Include your keywords
here as well. Key product keywords
or what you sell. For example, you sell T shirts, include the word T shirts in the shirt should
be included here. And the type of t shirts
you sell, for example, cotton T shirts,
printed t shirts, profession t shirts, for
example, doctor shirts, nurse shirts and
things like that, include that here as well
in one of the lines. Shop policy. This
is unacceptable. Your shop policies should always be filled up
because if they are not, you're just asking for trouble. You just go into your
shop manager settings, policy settings and just create a policy or whether
you accept returns or not, whether you accept
exchanges or not, because people do not like
these things to be a surprise. And again, if you have not filled up your
shop policies yet, it's not rank your
store anywhere. Also, I wanted to
make note of this that whether you
accept returns or exchanges does not impact our shop ranking in any
way, shape, or form. I wanted to make note
of something here, whether you exchange returns, I wanted to make note
of something here, whether you exchange the
products or accept returns, it does not impact your
ranking in any way. It does not care whether you
accept cancellations or not, be honest here, whether
you accept returns or not, but this needs to be filled
up, is what I'm saying. Also, one small thing
that I forgot to mention. Whenever you're crafting
your shop announcement or the about us, make sure your opening line
has your shop keywords. So it knows what
your shop is about. Don't bury keywords somewhere here in the end or somewhere right in the
middle or something. It should be what you start about us and shop
announcement with. Maybe not the first words, but somewhere here
in the second line, somewhere in the third line
or something like that. That way it knows that
it's your priority. Also, your shop section name
should be complete keywords. Again, I think we
have discussed it. For example, let's say
it's a T shirt store. So don't just write
the word Ts, right? T shirts properly. Because I don't think people
are searching for TWSTs. So it's not good for SEO. And I saw an example
of a T shirt, apparel company, which
sold only T shirts. What they did was they
had all these categories here of t shirts,
first mom, dad, love, doctor nurse
and all those, but they did not write the proper keyword there
like doctor T shirt, mom shirt, and things like that. That's what you have to do to rank on it, see.
It's a small thing. It doesn't make a night
and day difference, but it will get you on your
way to a higher ranking. Now let's talk about
the free shipping. In my personal experience, I think I'm torn here. It does say that
with free shipping, you rank higher, and I
don't think that's true. I don't think the
opposite is true either. I don't think listings with shipping rank higher
than free shipping. I think it's a non issue. It's a non factor. No one cares unless your
product is expensive. Expensive products
expensive products should not have shipping
attached to them. But if you're selling a product
that is under $30, $20, you can easily have shipping, and I don't think your rank
will be affected by that. You can do some testing. For example, have ten days of free shipping and then ten
days including shipping. No, have ten days of
free shipping and ten days you charge shipping
and you'll get your answer. The only reason I'm
confused is with some of my clients, their
sales increased. When I introduce shipping for some clients, nothing happened. It was weird is all I'm saying. However, free shipping guarantee needs to be applied.
I'll show you how. You just go into your settings, shipping settings and click on US free shipping guarantee. You only need to guarantee US free shipping and
just click here, I have already applied
the guarantee. So you can also offer upgrades. However, I think
that does nothing for your REO. You can offer. So every time your
product is above $35, people get free
shipping by default. In the US, not international, but US people get free shipping, which is okay, I think.
It's pretty fair. Include the shipping
in your price. If it's not much of a hassle. You need to experiment
with it because every niche is different and I cannot make a blanket
statement here, like, please go with
free shipping or not. It is for you to decide and what other people are doing
in your particular niche. It's different for every niche. Next thing I'd like
to talk about is your categories and attributes
should be filled up. So whenever you're editing a
listing, just scroll down. Ultimately, I wants
you to use and be as descriptive as
possible about your product. So if you scroll
down the details, pick the proper category, select all the attributes
that apply to your listing. Don't go random with it. Don't go random with it
or anything like that, but fill up all the things that you can that
apply to your listing, and your listing ideally should rank higher
because of that. Product description nowadays
is counted for its CSO. However, I'd say, do not worry about it too much.
It's a rabbit hole. That no seller should
get sugged into. Just write a decent 200 word description
and get on with it. Make sure your proper keywords
are included in there. You can take help of
chat GPT for this. It's pretty easy. Just write a prompt saying, write a product description
for yada yada yada product, and it will easily write
a description for you.
4. Basic Tips for writing Tags and Titles: Now we move on to the
best part of this course, and that is the tags and titles and how you can
conduct your tags and title research for absolutely free and how I do it personally. If you don't follow
the previous steps, no amount of tags or titles
are going to save you. So follow the previous
steps properly. First, let's talk about
the length of the title. Its says that the length of
the title should be shorter. However, in my personal
experience and I have five years of experience with EtS and
over 50 different clients, make your title as
long as possible, as long as they allow you to shove as many
keywords as you can, separate it using a line and some graphics or something like that, some other character. But use as many
keywords as you can, as many relevant
keywords as you can. Fill your title up with
variety of keywords. Don't just keep repeating
the exact same word again and again because that is
a waste of valuable space. Let's talk about tags. Don't put one word tags. For example, T shirt as a tag
is stupid. It's terrible. Maybe it's what type
of t shirt it is? Maybe it is an Army t shirt, so you can put Army
T shirt as a tag. Multi word tags and
multiword keywords work best on C. Use synonymous words, wall art, posters, prints. These three are the same
thing that people used to describe wall arts
and wall posters. So use all the keywords as different tags and use all
the words in title as well. We'll talk about it in detail. Don't go anywhere.
5. Free Tool for Keyword Research: Now let's talk about how
you can find keywords for absolutely free using Aura. As of now, earlier,
I used to use ERRANC but ERANC is paid now. ERNG doesn't have that many
free keywords at this point. Now I'm using Aura, and I'm very happy
with the software. Let's jump in and let's
see what we can do using. The website is Aura dot IO. You just sign in. Now, you go into Allora and you go into research,
you go into keyword. And let's say I'm
looking for keywords. Now, let's say I'm
looking for Mugs. So Mug Enter. They will let you have
similar keywords here, top listings, and the data. If you click on any
of these listings, they will have a listing
report on how much revenue this particular listing has generated over 12 months, sales. You can copy their listings. You can copy the titles from
those listings as well. If you click on it, it
opens in a new tab. You can copy their
titles as a thing. Now, if you enter mug here, it says over 500,000
searches, similar keywords. Yet, coffee cup, ya cups, swi cup, mug, custom, travel mug, travel mug. It's a fantastic keyword for most mugs, tumbler
custom plastic. Now, as far as free versions go, you don't get that
many keywords, but then you can narrow
it down as well. D is the best part. For example, for example open up a notepad
and create a list. For example, mug,
custom, travel Mug. So for example, let's update the keyword
to travel mug here. These are all the
keywords that you can use in your
listings as well. Be more specific. Start by
general keywords like Mug, and then move into more specific keywords
to your listing. And I'll teach you
how to use it in detail when I do the
SEO for listings here. Next step is front load the
keywords in your title. Let's understand
SEO even better. I'll pick five
different listings and finish the SEO
for them, the tags, and the titles so you
understand my workflow better, and let's get started.
6. Keyword Research and SEO for 5 listings: Now, this is going to be
a first listing for SEO. It just says Dandelion,
embroidered Journal. Let's see. Even the spelling
of Dandelion is wrong. So we'll go ahead
and fix that first. Dandelion Journal, open up a notepad, Dandelion
embroidered journal. What is the synonym
of journal, Notebook. So notebook. Dandelion embroidered
Journal Notebook. Now let's go to Allora first and search for some
tags that we can use. Just search for
notebook, and that's it. Now, when you search
for notebook, it's giving these terrible tags. You need to be able
to filter them out because you can only expect so much for free to
be very honest here. It's bad, honestly. Now, if the general
tags are not working, go a little specific. So enter Journal notebook. Let's see if that
improves things here. So if your general keyword, a keyword such as
Notebook is not working, go specific when we
wrote journal notebook. So notebook with custom pages. We can't use it.
Leather notebook. We can't use it personalized. This particular listing
is not personalized. Wound leather leather.
It is embroidered, and it is just embroidered. Embossed Traveler's Notebook. This can be a fantastic
Travelers notebook. You just click on it. If
you click on a keyword, it will be expanded here. This way we can enter a
rabbit hole of keywords. Travelers notebook, you copy it, you paste it here, paste
it in separate line. This is our title so far. Traveler's Notebook is one of the keywords that we can use. Meanwhile, let them search and we'll look for
other keywords. Journal notebook in
itself is a good keyword. So let's write Journal Notebook and describe it
Dandelion notebook. So Dandelion notebook,
comma, embroidered notebook. So far, we have one,
two, three, four, four keywords, four tags, and this is our title so far. Let's look for other
words as well. Travel journal. We can use that as a travel
journal as well. So we're already using
Travelers Notebook. Let's use Travel Journal. Now to separate the title, what we can do here
is insert the line. You shift and this
particular character, which will be on your keyboard. And now the later half, the later part of the title, which is travel Travel journal. Let's look for more keywords. Passport notebook
does not apply. Travel notebook already written. Now let's look for our next
keyword that is going to be handmade notebook because
that is a popular one. Handmade as a keyword
in itself is very versatile and can be used pretty much with
any handmade product, which as we can see, this product is
clearly handmade. So write it here. Handmade Travel journal. So if anyone searches for handmade Travel journal,
our product will show up. Also, what happens
with ETS is if someone searches for
handmade notebook, even if they're not
written in sequence, our product will still show up. If someone just for
handmade journal, our product will still show up. Keywords are nested
together on Etc, so don't worry about the
placement of the keyword. Just make sure it looks professional and
it looks perfect. But the title is not big enough. Make the title bigger and
add more keywords in there. Now we have entered
handmade notebook here, and if you go through
the similar keywords, handmade gifts, Handmade gift
as a keyword is still good, so let's enter it. Handmade gift handmade
gift, handmade journal. Have you written
handmade Journal here? No, so handmade journal. These are the keywords
that we're going to use in the title and in the tags. Eco friendly notebook,
eco friendly. Look at the graph. Eco friendly notebooks. It has 1,600 say
searches a month. It's good enough, I think, as a tag, eco friendly notebooks. So let's write eco
friendly notebook. Journal stays another character, eco friendly notebook. Eco friendly notebook. Now, this is just 89
characters so far. We want at least 130
something characters, so we still have a lot of space, a lot of space to cover. Now, handcrafted
journal, travel journal, leather journal, eco
friendly journal. This is a dual thing. For example, eco friendly
notebook and journal. You can use both words
interchangeably and you should use both the words
here because it's synonymous. Some people call it journals. Some people call it notebook. Now let's look for
Dandelion notebook, just to see if something pops
up or not. Nature journal. It has insane
amount of searches. It is insane, so let's
book nature journal. Nature journal. So it is
handmade nature travel journal. Cute notebook. I think
that can be used here. So let's go with cute. And in the tags as well, cube journal You tags should
be less than 20 characters. Please make sure of that.
If you select that, it is 18 characters. If you select this one, it is exact 20 characters, you select this 18 characters, journal notebook, 16 characters, and so on and so
forth. Flower journal. Good tag. Eco friendly
flower notebook. Also, you can write another
word for flower that is floral nature travel
cute floral journal. Now this listing will rank for handmade journal,
nature journal, travel journal, cube journal, floral journal, floral
notebook, eco friendly journal. These singular keywords
are nested together on it. Don't think about the
phrasing too much. Can have some bit of
keyword stuffing in there, but they are all relevant
keywords to our listing. Also, whenever
you're writing tags, write it exactly how people
are going to search for it. For example, if I go on Et S, I'm not going to look
for notebook Dandelion. I will search for
Dandelion notebook. I'll look for
embroidered notebook. I'll look for
travelers notebook. I won't look for
notebook travelers. So keep actual phrasing in mind whenever you're
writing the tags. So far, we have 12 keywords. 13 is the limit for her gift. Gifting tags are important, especially if you're selling a product that can
be used as a gift, gifting tags are
super important. So we'll write gift for her. What you can do is conduct a gifting keyword
research here as well. Look at that nature over gift. Fantastic tag here. So enter it. Our gift. Now, if you look for it, it is 142 characters now a little above remove
nature from here. It's getting repetitive,
and now it's 135. Perfect length for a title, and we have 13 tags as well. Also another tip that is
definitely going to help you is if you have written
the tags in this format, you just copy it when you're
separating using commas, paste it here, and
everything adds up. This is helpful when you're
adding 200 to 300 products of the same nature where gift for her or something like that will be added
to all the listing. Pretty notebook will be
added to all the listing. Travel journal may be
added to all the listings. Those write specific
keywords first. Less relevant keywords later. For example, if you
notice in the title, Dandelion embroidered
Journal Notebook. So Dandelion notebook, embroidered notebook,
Dandelion Journal. Dandelion is our
hero keyword here. So that is definitely
how we lead the listing. Next up, we'll go to the
handmade travel cute, floral, and we'll slowly go to
the generic keywords now. Let's repeat this exercise on another listing so we
can understand better. Let's look for the next listing, a different niche this time, and this time, I'll use another
trick to find keywords. Now let's look at
the second listing. This listing already
has a proper title. But I think there can be many improvements made to
this particular title. You scroll down, and
for all the listings, whenever you see the
explore related searches, these are the keywords. These are the tags that
the listing has used. So ceramic coffee cup is a tag, Dad mug is a tag, gift for dad, dad Bird day gift, funny gift for him, mug for
coffee and gift for him. These are the tags,
and this is the title. So let's get started. First up, let's copy at least
the title here. I erased the previous one. And this is 129
characters, which is fine. Let's get started. If you
go into this and Dad mug. So with Allora, you have to be a little
specific keywords. You cannot just enter
generic keywords. You start with generic
keywords and then end up entering your
specific keywords. So it says Father's
Day Coffee mug. It has 1,000 search volumes
a month. Decent tag. Click on it so it expands
Father's Day Coffee mug. So now let's look for
keywords for Dad Mug it says, Father's Day, coffee mug. Click on it. We
have expanded it. Father's Day photo mug. It's not a photo mug, really. Custom dad mug,
it's not a custom. You can also write Superman
mug or something like that. Father's Day. Now,
Dad coffee mug, best dad coffee mug. That can be used as well. Best dad Coffee, because we're dealing
with bigger keywords, so we are writing
keywords separately, then we will create tags
and titles from scratch, just so things are better. Just so I can make you understand it better how
tags and titles are framed. Best dad mug. Best dad mug. Write the keywords that you think relevant and can be used. Now, it says Father's
Day coffee mug. So coffee mug, funny, I don't think it
counts as funny, to be honest. Gift for dad. Gift for Dad. Use it as you may and click on it so it expands Mugs for Dad. Superb Mugs for Dad. Gift from daughter. This can be used here, gift from daughter gift from sn. Now, how am I selecting tags
first thing is relevance, whether dad particular tag is related to our
listing in any way. Second thing I'm looking
at is search volume. I'm not looking at this score that they are giving the tag because I do not personally
care about the score. I care more about
the search volume. I care about this number, the sales number, but
primarily search volume. The particular tag should have
good enough search volume. Gift for dad. Now we're
expanding on the gift for dad. Best dad ever gift. And now I think
Aura's job is done. I can still use Aura because I can still expand on
multiple keywords, but I want to show
you something else. Search for the most
relevant keywords here, Super Dad Because it's
a play on Superman, so we'll search
for Super Dad mug, because I'm sure other
people have made it. Best dad ever it is fine. Okay. Best dad ever. You borrow your keywords
from people's listings. Dad is another option. Dad is the second option. Other than Allora,
I think it works fantastic for the most part
because best dad ever mark, dad coffeemuk Father's Day gift, best present for men. I think we can use it
as best present for dad rather than men. However, I think
best present for men fits better because
it's more diverse. It's a synonym, I think. Gift for dad, best daddy ever. These are all popular
popular listing. Because they're on the first
page, best daddy ever. Now, you scroll
down and look for the tags, explore
related searches. These are the tags that
this listing has used. Coffee mug for a new dad. Look at how niche
and specific this is because it is niche
and it is specific. This will have
limited competition. But ultimately, you will be able to rank your listing
on tanks like this, coffee mug for new dad, mug for dad, a mug for a dad. You don't have to do
keywords like this, mug for dad, a mug for a dad. I think it's bad idea. Best dad mug, best
dad, ever mug. Don't use keywords
like this separately. If you can use one keyword
like best dad, ever mug, this keyword will rank you
for Best dad mug, as well. You don't have to write
these things separately. Now this is personalized, but I think this will have
enough keywords for us to use. Let's look for tags
because the title is not useful to us. This
will take some time. You will have to open up at
least ten different listings to get more and more keywords. Sometimes what happens is I don't even have to
use Allora to get keywords for my client's
listings because I can use other people's listings
to get keywords. Now, let's fix the title first. Superdad. No one is
searching for Superdad. So what we can do is we
can write Father's Day. I they mug for dad separator. Now, it says, Father's
Day mug for dad, superdad ceramic coffee cups, remove the S. Perfect
gift for Father's Day. Birthdays, it is not
a birthday like dad. Holidays, no, it's not. It's not home office. Unique gift for dad
is still a good tag, so I'll let it slide here. Best dad. Because this listing will
now rank for Best dad mug. Always keep your eye out for keywords and nest as
many of them as you can. Gift for dad, mugs for dad. Now, shove another
keyword in there. It's a unique gift for dad, but we have dad
dad birthday gift. So unique gift for dad birthday
or best dad ever gift. So unique gift for best ever dad. You can
go for anything. I'm going to go because I've already written
the word best here, I'm going to go for
Dad birthday gift. Unique gift for dad birthday. And I think now the
title is complete. Yes, it is 136 characters. It's perfect. As for tags. What do you need to
keep in mind relating to tags is repeat the entire title in tags
in this particular format, 20 keywords, in a way that
people might search for it. I'll show you how. Again, it says Father's Day mug for Dad, so right Father's Day mug. Fine. Now it says mug for dad. So now you just wrote Father's
Day mug and Mug for Dad as two separate tags
and entitled The together because that's only how you can write it by
keeping it under 20 keywords. Now you write Best Dad ug. Best Dad mug. Super Dad mug. Again, no one is
searching for Superadmug so you can even avoid
using such a keyword. But I'll write it in hope that someone might
search for it. Ceramic Coffee Cup. Ceramic coffee cup, perfect gift for Father's Day. I think perfect gift as a
keyword is not good enough. I just realized it perfect
gift doesn't exist, and as a keyword is
not good enough. So we can replace perfect
gift. From something else. Best Super dad
ceramic coffee cup, gift for Father's Day, 128 characters from daughter. Let's see if this works. 142 characters. Whenever you're only short
of one to two characters, you can remove the
separators and use a comma. It looks less professional, but it can get the
job done for you. 140 characters, exactly.
That's how we want it. You don't even need to write 11 ounces and 15
ounces in the title. You can add it to the listing
image or the listing stats. Don't add it to the description because people don't really read its descriptions anymore.
Title is complete. Let's move on to tags again. Father's Day Mug mug
for dad, best dad mug, super dad mug,
ceramic coffee cup, gift for Father's Day. So right, Father's Day gift and gift from
gift from daughter. Unique Unique gift dada dad birthday gift. You write your tags in a way that people
might search for it. People are not going to search
for gift birthday, dad. People are searching for dad birthday gift, Father's Day mug, not mug day fathers
or something stupid. Continue. Now use the keywords
that you have written. Dad gift ideas,
fantastic keyword. You can also write
gift from sun here, sun present for men, present for men and save it. This is the tags title
for listing number two. These tags and titles
will work wonders. Also, always write your keywords separately for
future use as well, because what happen
with a lot of stores is they post 100,
200, 300 listings. You cannot follow
this exact process for all the listings. You have to have your keywords saved separately somewhere. So whenever you just want to write your keywords,
open up your keywords, write the tags and titles, it becomes a two to
three minute thing rather than me taking ten
to 15 minutes per title. Let's move on to the next
listing listing number three. Well, let's copy
the third listing and see what challenges
are ahead of us. This is a scented soy candle. Sirens embrace Zooming
is the brand name. Let's copy the entire title first so we can
keep what's useful. Scented soy candle useful,
Sirens Embrace useful, relaxing aroma therapy for home, gifts, meditation,
spa, ocean lover. I think some random keywords in there are like ocean over. That is random spa is
random so far. Meditation. Let's remove it for now. Gifts. Let's remove it. Relaxing
aroma therapy for home, I think Now let's go on to Allora and
look for some keywords. Don't be scared by the average
rating of any keyword. Use whatever keyword is
relevant to your listing. Gift her gift for her. Let's open up the gift
for her because I want to explore more gifting
tags for candles this time. And gift for her as a
tag is decent enough, so let's write it in the
T word as gift for her. Small soy candle. This is a decent tag,
small soy candle. This is not a small
candles, let's remove that. Candles scents, soy candles
sets, scented candles. Scented candles, soy candles because it's
in the title, soy candles. Sirens Embrace is
their brand name, I'm assuming, so I'm not
writing it in keywords. Relaxing aroma therapy for home, aroma therapy is a good keyword. Let's look for more. Funny
candle is Soy wax candle. This is Soy Wax candle. Let's look at more. Soy candle, birthday gift, gifting tag, birthday gift. You can write tag is birthday
gift for her in the title. Let's write it.
Birthday gift for her. It's more specific now
and it will rank higher. Oil's best smelling candle. This is a good keyword. Now let's look for some
competitor listings and add some
keywords from there. Best prices don't overpay. No. Don't do that
to your titles. Please look at the title first. Scented soy candle. What can we add here?
Natural or handmade. Let's go over organic organic scented soy
candle, sirens embrace. Relaxing. Let's remove
the word relaxing because it is not
a proper SUK word. Just add aroma therapy for
home and aroma therapy, candles for home and
scented candles, soy candles, soy wax, scented soy wax candle. Natural eco friendly Candle. I think the title
is already done. Yes, it is 134 characters. We can't add anything to it properly now. Let's go to tags. Now, every time you're writing the tags, as
I've said before, repeat the entire title
in the tags or at least try to because
you won't be able to copy everything
word for word. So let's start organic candle. Always write your tags in a
way that people might search for it. Organic candle. Also another lesson.
You don't have to write 13 tags all the time. Even if you cannot find
keywords because if I try to find more
keywords here, I'm only going to add irrelevant
keywords to the listing, hogging the spotlight,
and it's just going to be bad for SEO. Only and only add relevant
keywords and nothing else. Now let's move on to the
listing number four. Dad is an open
heart accent ring. Let's look for heart ring. Because heart shaped
rings are pretty common and fantastic as a keyword. Heart ring. Steel ring
has two of keywords. Gift for her. Oh, look at the description. It says Cubic Zirconia accents. So Zirconia Ring. I'm probably butchering the
pronunciation of this word. Zirconia Ring. But this is
an important keyword here. Diamond let's just write
diamond in the title because no one cares.
It's only $66. So you know you're not
getting real diamonds, right? Let's search for heart rings. Engagement ring, promise ring, anniversary gift for her. So you can use these
keywords as well. Engagement ring, promise ring, anniversary gift for her. Engagement ring as a keyword. Fantastic, promise ring. Anniversary gift. Cubic zirconia ring. It is a proper
keyword and you're already using cubic zirconia. So let's just write it
Cubic irkonia ring, just so we're more accurate
about our product. Heart shaped ring.
Statement ring. Have you written
that? No, we haven't. Let's add Statement ring. Stainless steel ring gift
for her. Let's write it. Stainless Stainless steel ring. Hard stainless steel. Time for another trick. I just remembered it. If you're using Google
Chrome on your computer, you can also search for this exact product
on the Internet, just so you can
search for keywords. Just go to settings here, search with Google Lens, and now just drag and boom. Now you're searching
with Google. This exact image, this is
a rock shipping store. So this product is listed
on multiple websites. It's Let's look for
some it's se listings. This is fantastic for product research and
many other things. Look at this. So many listings. So many people have listed this exact product using
different tags and titles. They have not written any tags. Their title is lackluster. Let's go to the next listing, Diamond gift for her eco
diamond wedding gift for her lab rome. The spelling is
wrong. It's fine. Okay. Ove ring,
minimalist heart ring. As a tag as a tag, you can use minimalist ring. Now, let's write tags and
titles from these keywords. This is open heart accent ring. Now, the title is complete. The only reason I'm using
the separators in between is just to make it look segmented and make it
look professional. Otherwise, if we remove
these separators, the title still works
exactly the same. As far as SO is concerned, it will work exactly the same, but it looks cluttered. It looks unprofessional,
honestly. The functionality
doesn't change. It's only for aesthetics. And the tags and titles for the fourth listing
are finished as well. I'm very happy with
the results so far that we've
accomplished here. I'm 100% sure that these
tags and titles will get insane amount of views if you apply
them to a listing. Now, let's move on to the
fifth and final listing. As for our final listing, let's hop onto this one. It's a cow plushy and it's
only a two word title. Sometimes on EC, you
will find listings like these, only one, two, three word titles,
pretty much no tags, and it will have 38 reviews, 50 reviews, 100 reviews. It happens rarely. It's not a common
thing to happen. You need to focus on your
tags and titles because a thing like this happens
once in a blue moon. So let's move on to the tags
and titles for this one. Let's start searching for plushy here and see what
Aura comes up with. Stuffed animal is another
keyword that we can use here. First, paste it in
the keyword here. Stuffed animal. This is the difference
it'll find. Cow stuffed animal has 9,900 searches and stuffed animal
cow has 1,300 searches. Be more natural. Whenever you're
describing whenever you're writing the
tags, be more natural. That will help you
be discovered. Whenever you're
wondering whether a tag is relevant to you or not, just search it on Google or
EtS and you'll find it out. For example, this
highland cow teddy, I only now discovered
what a highland cow is. It's different than
what our product is. Okay, so that's all we're
going to find from Aura. Let's look for another
term that is going to be very helpful kids toys. I think there will be
many more good tags that we can use here
like kids toys, toys for kids or
something like that. Like kits for toys, toys
for kids, and many more. Overview for some kids
toys, toddler toys. It has a lot of searches, and it can easily be used here. Toddler toys. Toys for two year olds,
another 60,000 searches. Fantastic. Toys
for two year olds. Gift for kids is another
common tag that we can use. Also, think of the uses of any particular product
on how it can be used. For example, this cow plushy can be used as a gift for kids, gift for kids, as a research. Now, because Aura was
not helpful at all, let's go to DC and search for some competitor listings so we can borrow more tags from that. Handmade is one of the
tags that we forgot, handmade crochet
handmade crochet will apply to this listing. I'm not 100% sure. Yes, crochet touffy. Crochet does handmade crochet. Put it in the
beginning because it is an important keyword
that we have to use now. Now let's go to the
tags. Cute plush. Cute plush can be used Whenever you're wondering whether a tag applies
to you or not, just search it on
C. Let's open up another tag and search for te plush and see what comes up. Yes, it applies to our
product perfectly. Cute plush. Squishy cow. What
you can also do is whenever you're in Explode
related searches here, you can just right
click Open New Tab. Squishy Cow. And squishy
Cow applies too. Copy it, paste it here. Now let me tell you another
website that you can use for your keywords for free. It's not as good. It was way better before, but now it's not as good. It is ERNk. You just
go to ERNk login, and go to the keyword
research tab, keyword research tool, and
search for your keyword. For example, I'll
enter Cow plushy. First, let's enter plushy. Just to see what comes up. Bushy, you have a very
limited quota for this one. You can only search up to
five keywords per day, and this is already my
second keyword because I tested it out on one
keyword a while back. Now, it will give you
a bunch of keywords. Way too many keywords. You just pick whatever
is important to you, whatever you feel is
relevant to your product. Also, you may need to do
some research, for example, I'm seeing Ami Gurimi
here. Let's search for it. Let's search what it
is. And I'm urumio. It was wrongly spelled here, so you need to look
around here and there. Okay. Am gurui. All it gives you is
it's a competition. All other things are hidden, but it doesn't matter. As for the competition,
ideally, don't look at it. It should not be too low, there are only 50 listings in there or something like that. Pick the tags that
are relevant to you and do not look at Is
competition or anything else. And if you like any tag and you want to be more
specific with your research, just right click open in a
new tab, amingGurumi plushi. So more specific is almost
always good for your tags. Also, another idea that
I want to teach you guys is whenever you're crafting title and tags for the listing, don't take this amount of time for each and every listing. Most of the time, what
you're doing is you're posting the same product
over and over again, same category of product
over and over again. So for example, you
have a crochet shop, so you're posting 100 listings. You're not going to repeat the entire process
for 100 listings. What you need to do is do not waste this
amount of time for all your listings whenever you're creating new tags
and titles from scratch. What you need to do here is, for example, for example, I have a store that we
only sell plushies. So what I need to do is general keywords.
General keywords. And now, all the general
keywords that you see, save them in general keywords
and don't delete them. Use them whenever you please, so you don't have to go through the entire research
again and again. That's how most people do it. That's how I do
it on my store in my client's stores. Farm Animal. Since cow is a farm animal, so let's go for farm animal. Farm Animal plush. What we need to do
here at CSEO is describe our product using
the most words possible, most relevant words possible, and that's what we're
doing right now. What you can also do is sort by competition because the
less competition a tag has, the better it is generally, search numbers also matter. But see if you can find
something relevant in there. Well, if I have time, I will open up at least
ten more listings, ten more competitor listings and see what tags
they are using, what titos are they using, what keywords are they using, and copy it here because they've already
done their research, and I can benefit
from their research. I don't have to do
everything from scratch. I think these will
be enough for now. As an example, this
will be enough. But when you're actually
doing the titles and tags, open up at least ten
more competitor listings just to be sure of what
keywords you're using. Now let's create the
title. Cow plushy. I think handmade here, handmade, cow plushy
the separator. I'll just create some
combinations from these tags. Move from more specific and more relevant all the way to more general tags.
I'll show you how. Okay, so whatever you
remove from here, and this is a little bit
of a dilemma because I'm on 144 characters as of now, and I have to remove
a few characters. I think everything that I
have written here is unique. Is mimportant to the listing. So just remove any word that you feel like
you can remove. I think let's remove
the kids from here. Let's remove the word unique. Kids nursery decor. I think it works better. Now let's move on to
the tags and, you know, the drill, repeat the
entire title in the tags. You can switch it
around here and there. You always start. The rule
for the tags are the same. You start with the most
relevant keywords, and then you move on to more general and more generic keywords
like gift for kids. For example, Cao plushy will
be your first keywords, and around your
last keyword should be gift for kids or
something generic, like unique kids gift. Now, we have completed the tags and titles
for our final listing, and I think it looks perfect. It will 100% improve the views and visits of
whatever store uses.
7. Outro: Now there are two more
important things that are extremely
important for a REO. First will be thumbnails and second is your conversion rate. These are incredibly long topics that I will cover
some other time. This is it from my side. Your project, do the
same thing that I did. Write tags and titles for five different listings
from five different niches, if you can, or your own niche. Do it and submit it below, and Dad wraps it up
for this course. I'm extremely,
extremely thankful for this opportunity to be
able to teach you guys, and more courses are coming
up in the near future. If you check out
the description, I will probably already
have the link to my teachable course. Please
go and check it out. It will be even more
dense with information. If you have any comments, please message me or leave
it in the review box below. Thanks a lot. Thank you.
Shubham Jain
