Transcripts
1. Welcome Video: Hi, guys. Welcome to my course, the Email Marketing Masterclass, all features and tools. My name is Tanmoi Komatas. Just to give you a
background about myself, I am an ex Google employee with 16 years of experience
into PPC advertising. I've been teaching
PPC advertising for more than ten years now, and I teach to a lot of young
professionals, PPC experts, and entrepreneurs
who want to get into this field and
enhance their skills. I wanted to take this
opportunity today to let you know what you're going
to learn in this course. So we're going to start off with looking at e mail
marketing basics. Then we'll see how to
build an e mail list, how to create a lead magnet, and also how to manage
different subscribers here. I will also show you how
to create a landing page, and we will look at how
to do e mail automation. And then we'll see how you can optimize these e mail campaigns. We will also see how to do AB testing of e mail campaigns, and then see different types of e mail formats and
a and scheduling, which you can do out here. Also, apart from
this, I'm going to share a lot of support articles, material with you by
the end of this course. I hope by the end of the course, you understand how e
mail marketing works, and you're able to apply this in your business and
for your clients. So thank you once again, guys, for enrolling into this course, and I look forward to seeing
you inside the course.
2. Why Email Marketing Is Important For Your & Your Business: Yes. Welcome to this session. In this session,
we'll talk about why e mail marketing is important for us and for our businesses. So to understand this,
e mail marketing is one of the most crucial, you can say powerful tools
in digital marketing, any business can use. With the help of
e mail marketing, we can convert our
target audience into customers because
you're reaching out to them through
their e mail addresses. And here we can transform our existing customers into passionate fans of our product, of our service, and
our brand as well. So with the help of
e mail marketing, what we're trying to
do is we're trying to market our product
and services through e mails to the So and that's how you be in connection with your customers
on a regular basis, and you keep on advertising, market your products
and services to them. Now, why it is important for
us is if you look at it, there are around 3.8 billion
e mail users in the world, which is almost 50% of
the world's population. So you can say half of the world's population
uses e mails, and that is the scope of this particular
marketing strategy. You can reach out to half of the world's population with
this e mail marketing. Another aspect of it is the effectiveness of this
e mail marketing is huge. For every $5 which we spend, any company spends
on e mail marketing, the return is around $200, which is almost you can
say 3,800% on investment. So a huge, very promising ROI, which you get out of
e mail marketing, which you've seen in the past. Also, we can say that the conversion ratio
is really good. Two out of three
customers usually purchase as a direct result from e mail marketing message. So these marketing messages can be so effective and
appealing that they can convert around 67% of the
people you're reaching out. So, also, when we look at these marketing
channels and we look at the cost per acquisition with respect to e
mail marketing, it is far better than any advertising platform
like Facebook or Twitter. So what we say here is that
the cost per acquisition is 40 times better than any ads platforms
which we are using. Also, another very big
benefit which you get with e mail marketing is the control which you get
over here on the leak list. So once you have a
leak list a list of your customers names
and e mail addresses, you have full control
on this leak list. You can build any kind of
marketing strategy on it, and you can run do your
marketings to your customer. In comparison to, if you look at ads where we're reaching
out to end customers, there is a lot of
dependency factor. There's a dependency factor
on the ads platforms. There can be scenarios wherein the accounts
might get suspended. There can be issues where
we are not able to reach out to the targeted audience because that's not our audience. We're trying to reach out to a platforms audience out there. So these are very strong
features of e mail marketing, which can really help
us get a better RY, a better revenue, which we can generate by running
these strategies. I hope this makes sense. You understand now what is e mail marketing in
basics and why it is so important
for any company to use it and implement
it for their business. Thank you so much, guys for
listening into this session, and I will see you
in the next video.
3. Creating Your Free MailerLite Account: Hi, guys. Welcome
to this session. In this session,
we'll see how we can open a account
with Mailer light. Mail Light is one of the e mail marketing
service platforms which we can make use of. So let's have a look at this. You can search for
Mail light on Google, and we'll see the first website for that, which we can go to. So this is the website, guys, which we can use
for e mail marketing. I prefer Miler light because
of the fact that it has a lot of features which are
very simple and easy to use. The interface is
also very simpler, and you can quickly get into it and you can start building
out campaigns out here. Can see the features right here, like e mail marketing
automation. All of these are
here. You can also build websites, create a blog. You can collect leads. A that features are also here. And if you have planning
to sell any products, digital products, e commerce, you want to run a paid
newsletter subscription, all these options will
be easily available. So you can come to this
particular website. They have a 30 day free trial
premium feature option, which does not require
providing any bank details, and you can test
it out yourself, and then you can go to there and you can
take the service. If you like the service, you can continue by taking a paid plan. Their pricing is also reasonable wherein you can see
on a monthly basis, they will charge on
an advanced one. You can have like $20 per
month for 500 subscribers, and so on and so forth, which you can see out here. On a free plan which they
are giving right now, you will get to reach
out to 2000 subscribers. Let's have a look at this,
how we can sign up here. We can go to sign up for free, and we can give our
business name and we can create a password, and
create the account. Okay. And then what is required is the e mail
verification, which we can do. Once we do the e
mail verification and we complete our profile, then the account can get open, and then we can start using it for our marketing purposes. So in this simple manner, we can start using
this platform, and we'll look in
the coming videos how different types of campaigns we can build on
the same platform. I hope this makes sense. You understand how to sign up on this particular e mail
marketing service platform. Thank you so much as for
listening into this, and I will see you
in the next video. I.
4. Knowing The MailerLite Interface: Hi, guys. Welcome
to this session. In this session, we'll see have a look at the Mil
lite interface, how the platform looks like. So we'll do a quick
navigation of this. So once you log in to
your Mil lite account, this is going to be
the dashboard page. So as you can see, this is the home page where
you will arrive at. Okay? So the dashboard
page gives us a performance
overview of what kind of subscribers do we have
at this current moment? We can see how many e mails
we have sent out so month over month performance data will be showing up on
the dashboard page. We will be able to
see all of this. Now, the important section is going to be the
campaigns page, where from where you can build out different types
of campaigns. We can build out regular
campaigns, AB split campaigns. The are all the different
types of campaigns, you can build out here. We will see their creation as
well in the coming videos. The section is subscribers, so you can see who all are the subscribers of the e
mails which we have sent out, that data will show up out here, and there are
different segments in which we can see
this data as well, groups, which we can see, we can create different
types of groups. All of that will be possible. We can also create forms. If you want to create
some pop up forms here. There are different options
which you will get here, which you can use and you
can create these forms, which can be a part
of your e mails, which you send out
to your subscribers. Also, there's a sites builder
option where we can build out different types of
landing pages or website. Malate gives you multiple
template landing pages, which you can choose
from or you can go ahead and use the ones
which you can have here. The websites options
are also there, so you can build out
certain websites which we can use in our e mails. Other than this, you have the specifically
automation section. In the automation, you can set up the automation for yourself, wherein we can set it
up for our e mails, our welcome e mails, reminder e mails to
go out automatically, we don't need to send it
out manually from our end. This can reduce a lot
of manual work for us. You can set up some e mail
automation from this section. Apart from this, if you
go to account settings, you will find the basic details
of the account out here. If you want to make changes
to your plans or billing, all that will be
possible from here. In addition to this, the
platform also gives you options for integration
integrations in the sense that you
want to integrate the mail Lite account with
other third party tools. So it gives you multiple
options like this. You can integrate with a lot of CMS tools like Bou commas, Shopify, big commerce,
all of this is possible. Even, let's say
Facebook audiences, you want to clink it to Facebook audiences, you
can do that as well. So these are all the third
party tools to which we can link it to and
then make use of it. Other than this, you
have file manager. File Manager is
where you can keep a repository of all the images which you're going to
use in your e mails, those can be uploaded out here. Then the last is the
M template section, where all the templates which you are creating
will be up here. An campaign templates, on landing page templates
which you're using, will be showing up in
the M template section. This is how a Miler
light account is going to look like for us, very simple,
straightforward interface, which we're going to use in the coming videos to look
at all these features, how they are going to be used
in a real life scenario. I hope this makes sense.
You understand now how this interface the
platform is going to be for us and how we
can make use of it to send out e mail
marketing for our flies. Thank you so much, guys for
listening into this session, and I will see you
in the next video.
5. First Step: Identify Your Customer's Needs: I. Hi, guys. Welcome
to this session. In this session, we wanted to understand the first step
towards e mail marketing, and which is going to be identifying what our
customers' needs are. The first thing which we
should be very clear about is that what are our
customers looking for. What are their specific needs
or desires which they have, which we can fulfill. So based on the kind of
business which we're running, we should have a clear idea
about our target audience, the kind of audience
which we want to target, and what are they looking for, which you can provide. This would be really useful. It would help us to build out the marketing strategies
as we move forward. Okay. So for example,
let's say I'm into a business where I provide
consulting services. I help businesses to run their ads on
different platforms. So in such a case, I'm clear about the fact
that there are companies whose requirement is that
they are looking for professionals who can help them in running ads on
different platforms, which would bring in
revenue or leads for them. So they're clearly looking
for somebody who has the platform expertise to
run digital ads for them. So like this, for
your business also, you need to be very
clear about what are your customers requirements or needs which they're looking for, and that is what you are
going to connect with. Now, what we need
to understand here is that we have we need to make a list of at least five of such needs or desires
which our users have, because this would help us to build out the e mail
list going forward. Going to use these triggers
and tweaks or hooks in the e mail list which
we're going to create as you see as you move
forward in the course. Also, another very big benefit which you get
from this information is, this would really
help us to build out a very effective lead magnet. We can create a landing page, a lead magnet which showcases these desires and
needs of the users, their pain points,
and with that, we can generate and we can
get more e mail list created. So you will see this how we
are going to make use of this practically as well
in the coming videos. So the first step, I can understand this
can take a lot of time, and it is something which
is not so exciting to do. But the first step
towards building out e mail marketing
for us is we have to sit down and list out all
the specific needs which our customers have or requirements or needs they have, which they're looking for. Once that is in place, we are ready to move
forward to the next step. I hope this makes sense. I hope you understand how we are looking at
this and how you need to approach this so that you can build out an
effective e mail list. Thank you so much, guys for
listening into this session, and I will see you
in the next video.
6. What Are The Strategies For Building Your Email List?: Hi, guys. Welcome
to this session. In this session, we'll talk
about the different types of strategies which we can use
to build our e mail list. So the first one
which we can look at, which is very effective is
the creating a lead magnet. Keep Magnet is something
of value which you create, and you offer it free
to your audience to your users in exchange for
their name and email address. Now, this can be any type
of resource material. It can be a PDF file. It can be an eBook, or webinar free training
which you're providing, something of value,
which would really solve their needs and desires. This is connected to the
previous video which we created, right where we define our
customers' needs and desires. Around that, you create
something of value, and now you're giving it
to your audience free. And in exchange for they providing you with
their e mail and name. This is how you can build out, build and create
your e mail list. This can be one of the ways. The second one is going to be
where you create a website, which has the full
content on it, which has of value to our users. So you can build a website
which gives strategies or tips or steps to follow
to do certain things, which is of value
to your customers. However, you don't provide complete access to the content. You provide partial access to
the content to your users, and now to get the full access, they will need to share their
name and email address. So in exchange for
the full content, they will have to provide
their name and e mail address. This can be another way
or a strategy which you can use to build
your e mail list. The third one can be, wherein we are creating a newsletter. A newsletter is like
regular e mails, which we send to our
users of some value. So again, we write e
mails which are of value to our users
on a regular basis, and you decide the
frequency of the e mail. So you can go ahead and do that on a regular
basis and you ask them to subscribe to your newsletter in
exchange for that. So in that, you get their
name and email address. Other very strong
method which a lot of marketers use is newsletters, which we can use to
build our e mail list. The fourth one can be, wherein, let's say you have a website, where you're selling products. And now what you want is if you want to give
certain discounts for your products
and services in exchange for your user's
name and email address. So now you are
putting a condition that your users can
get the products at a discounted price only in an exchange if they provide their name and e mail address. This can also help
you to go ahead and build your e mail
list when you're selling different
products on your website. And the last one is, wherein we are providing, let's say we are in a business where we're selling
physical products. So then you're providing
free shipping. So in to those people who would provide their contact details like name and email address, or else, let's say you is an online business where you sell a lot of
digital products. So now you willing to
give a free trial to your digital products
in exchange for your customers contact details like name and email address. So this can be another
way by which we can build out our e mail
list for our users. Out of these five, the most
prominent ones which are widely used currently and which is very effective
is the first one, which is where we
create a lead magnet, which is like creating something of value and
giving it for free. That is one. The second
one which is very prevalent is creating
a newsletter. We can build a
newsletter where we are sending out regular e
mails to our users, providing them
something of value. In the coming videos, we'll
see all these processes, we'll see how to create a
lead magnet and how you can use that to build
our e mail list. I hope this makes sense. I hope you understand
these strategies, and you're able to now think
about how you're going to make use of these in your
business and for your clients. Thank you so much, guys
for listening into this, and I will see you in
the next video. I.
7. What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially: Hi, guys. Welcome
to this session. In this session,
we'll talk about what is a lead magnet and how it will help to grow subscriptions or users
for our businesses. So as we spoke in the
earlier video as well, lead magnet is something
of value which you create and which you're offering to your
customers for free. And you're giving it in exchange for their
contact information, so you're getting their
name or e mail address. So lead magnet has to be, you have to think through
this that what can be a potential lead magnet
for your business. You have to understand
that there are a lot of pain points which people would have in your business
specifically, and your lead magnet should
revolve around that. And we try to create
a let magnet, which will simplify
or solve a problem. And based on that, then we can create it and offer
it to our customers. To give you a simple
example, in my case, I create a lot of courses
around performance marketing. So let's say, I have a course
which is on Google Ad. So I'm creating these courses specifically for businesses, business owners who
want to run Google Ads, but they are finding
it difficult. They find it difficult
because they find the product to be complex. There are a lot of
things to look at, where to start on those
issues which they're facing. So this is the pain point. So now what I would do is I
would create a lead magnet, where I will put down ten steps of how to start off
with Google Ads. I will give them the
clear indications, step by step instructions
of where to go, basic overview of
what is Google Ads, and then helping them set up a Google Ads account in
a very basic foundation. So I can create a lead
magnet around that and give it to my customers in exchange for their
contact information. The intent of having a
lead magnet primarily is to maximize upon
your potential leads or targeted leads in the future. So the idea is that you are
giving a free lead magnet of free information with the
expectation that in the future, you would be able to provide them with other paid products. So this way, you're
able to bring them inside your community, inside your network, and
now you nurture them. You nurture them with other paid services or products which you
have in your business. So that is how we're
looking at a lead magnet. In the coming videos, I'll show you from scratch, how to create one lead
magnet for your business. By the end of it, you
will be able to build out your own lead magnet
for your business, which you can use in
your e mail mark. I hope this makes sense. I hope you understand the
concept behind Let Magnet and how it helps to
build our user base. Thank you so much guys
for listening into this, and I will see you
in the next video.
8. Types of Lead Magnets and How To Choose The Best One For You: Hi, guys. Welcome
to this session. In this session, we
wanted to look at the different types
of lead magnets, which possibly we can create
new ideas which we can have around lead magnets and how we can choose the
best one for us. So there can be different types of lead magnets which
can be created. What we have listed
down here are some of the ideas which we think
can work as a lead magnet. So the first one which we
can have here is an e book. An e book can be a book
in an electronic format. So any type of business,
which you're doing, and let's say you
have already have a published book about it, you can convert that
into a digital book like an ebook and share that
with your target audience. So this can be a complete information
about your industry, your business, your
product and services, which you're providing to
your customers for free. And in return for that, you're expecting them to
provide their contact details. So E book can be really useful because a lot
of resource material, which we can share out here. The second one can be a video
training or video series, a number of list of
video play list. So this can be again in a
video format wherein you're providing a free training to your customers about your
product and services, which shows them what
the product does, how you can make
use of the product. So all those you've
made a particular, let's say a play list of videos, and now you are sharing that for free as a free training
to your customers. This can be really engaging, user engagement
can be far better, and people would be more likely to share their
contact information. Like, for example, I'm creating different
types of courses, let's say related to analytics, Google Analytics or
Google ads, or meta ads. So what I can do is
I can create maybe a crash course of maybe
five to ten videos, less than half an hour videos, which I can create a course, which is like a crash course, and I give it out free to my customers so that they understand my style of teaching, they understand the
products basics, and now they are more willing to share their contact
information with me. The other option is
webinars or online ELs. This is very effective again, wherein you can conduct free webinars where
you bring in people, and you showcase the value, you offer the value
what you have in place. And then at the end
of the webinar, you ask them to provide
their contact details, or you can present your offer. This is very effective because
here you can present it, you can do it online yourself. You can show how
the product works. You can add value by
explaining yourself. The other format which
has now started in webinars is automated webinars, wherein you can
shoot the webinar, and there are tools
available now, which shows the recorded version of the webinar to our customers. So in such a case, you don't have to be there
physically present. So you just need to do it one time where you record
the whole session, and now you run that free webinar and you
target your audiences with it. So people will join it,
and by the end of it, if they find value
in your webinar, they will share
their conta details. The other option is free trial, where we provide
for a free trial for our products or services. Like we have seen this
in multiple websites, product SAS based
products, which we have, most of them provide
a free trial period. A 14 day or a 30 days
free trial period is provided for this basic
reason, wherein, obviously, you want to showcase the value you're providing so that
people become more uh, willing to do business with you. That is one. The second
is you want to collect their information so that you
can build your e mail list. So providing a free trial
is a great way again, which can build a
good loyal base. Other options are discounts, which we can give
on the products, if you if you're D two brand, BTC brand like Amazon, and you're selling various
products on your website. Then in that case, you
can give discounts on certain products in exchange for the
contact information. So this can also work because
this will obviously give the products to the the users will get their products
at a subsidized rate. So that should be okay with them to share their contact
details in exchange of it. The other option
is free shipping. Now, free shipping is something which you can give
in your products as well. Suppose there are certain
products which are exotic, they're exclusive, and rarely
can people can find it. Now, if you're providing
a free shipping on that, then that is kind of a privilege or kind of a special
service you're providing. So in such a case, you can expect the users to provide their information
in exchange of it. The other lead Pagnate
ideas can be like a guide. A guide is something like you
create a resource material. So whatever is your
business or product, you can create a one sheeter
document or a guide, which gives a complete
overview of the product, its services, how it functions. Okay? What are the important
things to keep in mind? How to implement it, step
by step instructions, things to keep in mind
while we are executing it. Resource material to read when for any kind of
support they need. So all that put together, we can create a guide book. Maybe, and share that
as a lead magnet, free of cost to our customers and expect them to provide
our contact details. Same way, we can create reports. Okay, different type of
reports, which can be created. Maybe you can pull up a
report from your business, which showcases
some information, some stats, some data about
how the market is working, what is the market trends, vertical trends, information
which you're giving, which will obviously adds
value to your user base, and they are more
likely to share their information
in exchange of it. The other option
is infographics, which is similar like reports. You can create different
types of infographics on canva.com and showcase the information
about your business, your product, your market, your services, which
you're giving. So we can share all of
this, critical information, which might be really useful, very informative, providing a lot of information and value to our user base. So that can also ignite
some interest in people, and they might share
their contact details. The other is a list of
tools or resources. Now these can be
different types of resource material which
we can also create, and that can work as
a leak magnet as well to get our e mail information
of our customers. Another very unique idea
is quiz or a survey. So what you can do
is you can create a quiz on your product
or your business, or a survey of your business,
which you can create. And now once people are so this survey will eventually end up providing them
with a free information, a free resource material, let's say a PDF, which they
will get by the end of it. But before they
submit the survey, you can add a login page
or opt in option for them, wherein they will have to
share their contact details. So once they share
the contact details, they can submit the survey, and they will get
the PDF document. So this can be another way. And then the last is
access to content, which is again, which we
talked about earlier as well. So you create certain content, which is really of added value, and you give access of that
content, but partially. So the users can only read up to a certain amount
on the content. If they want to read the complete content, they
will have to sign up. They will have to
sign up or register and provide their
contact details, and then they get 100% access to your content. This
is very prevalent. You will see this on a lot of publisher websites as
well like New York Times, where we read certain
articles, Huffington Post, where we read certain articles, and after which the
access is denied. The only way to get access now is that we'll
have to sign up, open an account with
them, possibly subscribe, and then we get full access
to the particular platform. So these are great, effective lead magnet ideas, which you can pick up from, and you can build your own
lead magnet based on this, or you can think of your own. There can be other
ideas as well. People can build
out different types of lead magnets as well, which is more suitable to their business. I hope
this makes sense. You understand these types
of lead magnets which are there available working out
for businesses currently. Thank you so much, guys
for listening into this, and I will see you
in the next vedo.
9. Best Practices When Creating A Lead Magnet: Hi, guys. Welcome
to this session. In this session, we want to
discuss some best practices which you can keep in mind while you're creating
your lead magnet. So the first thing
would be to keep the thing very
simple as possible. Okay? So we want to
create a let magnet, which is simple to understand, easy to understand
for our users. It should not be a case
that there is a lot of information which they
have to go through, and it creates a lot of
confusion by the end of it. So we want to keep it
very clear and crisp to the point of what we are
trying to address over there, what problem or pain point
we are trying to solve here. And that can come only
by keeping it simple. Okay, so we have to be little we don't have
to be text heavy. Okay? We have to be writing
down very short sentences, which can make it
understandable for our users. The second option is
focusing on a strength. So as we saw 12 different ideas of lead
magnets in the previous video, you have to look at what
is your strength point. So if you are able to
write really well, if you have a particular
experience with writing tin writing in the
past, then in that case, you can go ahead with
an e book or a PDA for a guide lead magnet,
which you can create. But if you think that you are
great in front of a video, you're able to explain things in a really simple manner
in front of video, then a webinar or a free training can be a good
lead magnet choice for you. So really look back and understand what kind
of a person you are, what are your
strengths and based on which pick the right lead
magnet for your business. That becomes really useful
because then you're able to put across your point in
the most effective manner, which can generate
better optims. More people would be willing to share their contact
details with us. The third, another important best practice you
can keep in mind is you need to have the priority should be on fast consumption, which is basically an idea
that we need to make sure that our users are able to consume our content really fast. So the content has to be given in such a manner
that they're able to understand the points
which you're trying to make and then quickly
make them execute, which is they can
fill up the form. So it has to be a very
short and quick and crisp, fast flow of things which we're providing
in the lead magnet, which will help them
provide the information. And then they can go ahead and fill up the information
and share the retails. So the consumption for the
user has to be really fast. It should not be a case that the users have to spend a
lot of time on the lead Mag. So these are some very effective best strategies
which you can keep in mind while you're
building your lead magnet for your business. I
hope this makes sense. You understand these
strategies and you're able to easily implement
them in your business. Thank you so much, Garis for
listening into this session, and I will see you
in the next video.
10. EBook - How to Create an irresistible Lead Magnet: Hi, guys. Welcome
to this session. In this session, we'll
talk about how we can create a very impressive, effective e book
for our customers. So there are different ways
of doing it for yourself. Okay, so there are
different platforms. So one of the platforms
which you can use over here is
creative market. So what we are trying to do here is we have a particular
book in place, and now we want to convert
that into a digital book. So for that, we're going to look at different ways of
building this out. So there are different
platforms like creative market, which provides you
digital book templates. So you can come here
and you can buy these templates and then edit
this and publish your book. You can just edit the whole thing and write
down the book in this. So there are very impressive, effective book templates,
which you can find out here. So let's have a look at
this, so we can search for, let's say book template, And let's say for Canva, so which is going to
give you a lot of options out here in
this particular manner. So let's say these are
different types of book templates which we can
buy from this platform. So let's have a look at one of them. Let's say this is the one. So now you can see these are
going to be very effective. These are 40 pages which
are being provided in this, which you can write. You can edit the whole thing. In this manner,
the book template will look like
three book covers. These are all the content
which you will get in this. So this is going to cost us for a person around
this much amounts, which you can buy from here. And you can see it's very very professional
systematic designs which are available out here, which you can easily
edit and then publish, edit, and write your
whole book out here, and then save as a PD. This can go as a PTF file, which you can then share with
your users free of cost. So this is how this is one thing which we
can certainly use, which is going to be the e
book which you're creating, the book can be written
in this particular one. The other thing
which you can also look at is apart from this, you can provide a book cover. A book cover can be
just a summary of the whole book which
you're providing before people go to the e book. For that, you can
make use of Canva, where there are different
templates again available here, free of cost is
more than enough. There are a lot of options available in the
free version itself. So you can look
for that as well. So for example, You can
search for e book covers. Now you will see multiple
options out here again, which we can find out here. Like this, we get to see a lot of options
which we can find. And now you can select from this whichever
makes sense for you. Let's say you're selecting this, and you can customize the book
as well as for your requi. Here we can edit the
whole information. And then you can give the
content of the whole book. You can give a
intro of yourself. Okay. All that information
can be provided. And then this can go as a
book cover of your ebook, which you can then
attach with your e book and create the
particular Ebook Lavagt. I hope this makes
sense. A you understand how easily we can make
use of certain platforms, which can help us create our
e books in a more organized, systematic, and
impressive manner, and we can share it
with our customers. I hope this makes sense. Thank you so much, guys
for listening into this, and I will see you
in the next video.
11. Video Series - How to Create an Irresistible Lead Magnet: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create a video series or a free
video training material, which we can use
like a lead magnet. For this, we can just
shoot the video first, and then we can upload it
on our YouTube account so that we can get a YouTube R. So let's have a look at this. If you have a YouTube channel, you can just upload
the video here. And you will have the video in this particular manner,
as you can see. And now this URL, we can go ahead and
the video which you have created needs
to be unlisted, which means that this
can be shared only by you and not seen by
everybody else out there. Okay? So you can
unlist this video. So what you can do is you
can go to the video back end out here and make the
visibility unlisted. So this will be only exclusive to you whosoever you're
giving the URL to, only they would be able
to view the video. So like this, you can
change the settings, and then you can
go ahead and get the shareable video
of it link of it. So you can go to share and
you can get the URL of it, which you can then
use in your e mail. Okay, so we will see
this also going forward, where we're going
to create an e mail through our Mailer
light account. Over there, we can share
this link and send it out like a let magnet
to our customers. This way, as well, guys,
this can be really useful. This is as simple as sharing
a video with your users, which is adding value to them, and they can understand the
whole process very easily, very effectively with
the help of the video, and now they would be able to more willing to share
their e mail address, their contact details with you. This can be a really impactful
and effective lead magnet, which you can also make use
of. I hope this makes sense. I hope you understand
the process, how this is going to be. Thank you so much, guys
for listening into this, and I will see you
in the next video.
12. PDF or Report - How to Create an Irresistible Lead Magnet: Hi, guys. Welcome
to this session. In this session,
we'll see how we can create a PDF for a report, which we can use as a lead
magnet for our customers. So again, there are
multiple platforms where we can create
very impressive, effective PDF
documents, or reports, and we will use
those to build out a lead magnet and share
it with our users. So for that, again, we can go to first creative market where we can look for some lead
magnet templates. It will give you
multiple options. You can go through them. You can see which one
works really well for you. So you can have a look at it. Let's say we are looking
at this particular one, workbook elegant for
course creators. You can have a look
at it there are multiple things. They're
giving all these. It is going to be 140
plus page u document, which you can then edit, and then you can upload your information
here and share that. So that can go as a
particular PDF document, or it can go like
a report as well. So these are all the content of it which you will get here. You just need to go ahead
and make the changes in the content and then upload your information in place of
it. So this is really good. They're very
effective, impressive, as well, very
professional looking, which we can easily
buy from this website, creative market, and
make use of this. So this is one option.
The second option is, you can also use Canva, where you can build this out in, in the free version as well. So you can search for
specifically, let's say templates, you can go to the
different types of documents you can create, which is possible out here. Or else if you go to the
other options as well, you will find it there as well. For example, let's
say we're looking at some info graphics which
we want to send out. Like this, we can
look at multiple into graphics which
are there available. There are a lot of options
which NBA provides us with, and we can make use of it in this particular
manner. You can customize it. You can create your
own infographics out here and you can go ahead
and edit the information. Upload your information and
download it like a PDF file. From here. You can
download it as a PDF file, which now you can send in
the e mail to your user. This document will go to the users when we're sending
the e mail marketing mails, and once they sign up, once they provide
their information like their name and
e mail address, this document, they
will be able to download and they
can go through it. This content will be theirs. So this can be another option, which we can make use of. We can create a PDF for a report through di
all these platforms, and then we can share this with our clients in exchange
for their contact details. I hope this makes
sense. You understand now how you can make use of different platforms for this particular lead
magnet creation. Thank you so much Kays
for listening into this, and I will see you
in the next video.
13. Subscriber Management Overview on MailerLite: Hi. Welcome to this session. In this session, we'll
see how we can use the subscribers section of the Mate account. Let's
have a look at this. Once you log in to the account, you will find a
particular section, which is the
subscribers section. Subscribers management
is very important. So here you will
be able to manage your subscribers in
very effective manner. There are different options which the platform
gives you to do so. So for example, segments. Segments is going to be
a case wherein you can segment your subscribers based on their attributes
and behavior. Behavior like people who
are opening the e mail, people who are not
opening the e mail, people who open the e mail
and click on some links. So like these, these can be certain behavior of our users, which is happening, which is
getting tracked over here. So you can You can
track those information and based on which you can
build out some campaigns. So people who are not
opening the e mail. So you will get that
information here, and now we can make
use of it to build out a e mail marketing campaign targeting only those
particular subscribers. That can be a really
powerful feature to use. The other option
is groups where we can also all the
subscribers list, the e mail list of users
which you have collected now. They can be grouped into
different segments. People who are coming from
a particular segment, a group of people who have
similarities in them. So you can segment them, you can group them into
different buckets. So that can also be done. And then for each of them, you can have different e
mail marketing campaigns, which you can run for. There are people who are
looking at a particular kind of product of your business
only. That can be a group. There are people who are taking a specific service who are interacting with a
specific service only. That can be another group. Like this, when you
compartmentalize your subscribers and
create different buckets, you can go ahead and provide different treatments to them through your e mail
marketing campaigns. Another option is
going to be fields where the data will
be shared with you, so you can able to see your
subscriber's name, type, tag details will
be here as well, which you can make use of. The other information is stats. So here you will get to see the performance of the e mail marketing campaigns,
which are running, what has been the average
open rate, click rate, the subscribe rate,
all that analytics, which you will find out here. Okay, People coming to your e mails through
different devices, engagement wise,
how it has been. So all that analytics, you will get in
the stat section. And then comes clean inactive. Cleanup inactive is people whom you want to remove
from the list, possibly. These are those people
who have been inactive, who don't respond to
our e mails at all. You might you might want to
remove them from the list, so you can clean up
the subscriber list, the e mail list
which you have put. So these are all the
features which we get in the subscribers
section of the account. What we're going to
see is we're going to see all these
sections one by one. So in the coming video, we're going to start off with groups. We'll see how we can
create groups here, and we can make use of it for running effective e mail
marketing campaigns. I hope this makes
sense. I hope you understand the subscriber
section, how it works. Thank you so much, guys
for listening into this, and I will see you
in the next video.
14. Creating Groups on MailerLite: Hi, guys. Welcome
to this session. In this session, we'll see
how we can create groups inside the MNA te account.
Let's have a look at it. Like we spoke about
it earlier as well, groups are going to be a part
of the subscriber section, which helps you to create, so you have a list of e
mail list of your users. Now with the help of groups, you can create different
buckets of it. Okay. So we can do that. So there can be
different scenarios in which this can
be of use case. So there can be e mail
list which you are created through people
coming to your website. There can be people
who are coming to your Facebook page
Instagram page, and that is where you're also collecting e mail e mail list. There can be different
pages which have been created on which we are
collecting different e mails. So in such a case, it makes sense that we have different groups
created for them. So it's a very simple process. So what we can do here is we can create the group
by giving it a name. And now, all we need to do
is we can link this group to the particular source or the medium through which
the traffic is coming. Let's say, I want to
attach this to my sites, specifically where my
landing pages are created. I can go to my site section, where my landing
page is created, and we can edit this and we
can add the group out here. So what this means is that people who are coming
to this landing page and signing up and providing their particular e
mail information, that information will get collected in this
particular group. So this group will collect all those subscribers who are
coming to my landing page. In this manner, we can
use the group section, which is useful for us. And now once you
create these groups, you can also go ahead and make changes
to it, for example, let's say, you want to make a copy of this group
which is created, so you can split it and you can have multiple groups
created in this manner. This is also possible.
Apart from that, what you can do is you can also create the group in
a particular manner, which is you can have certain
conditions attached to it. So let's have a look at that. You can view the group, and now you can create
some conditions. So the first condition
is by default there, which is this group
belongs to anyone who comes to the e mail marketing section through
the landing page. Right? Now, with this, I want to add another condition
that I want to look at those campaigns.
Where people have not. So the campaign was not opened. If you have any particular
campaign which you have run, so I want to target those people who have come to
the landing page, but never opened the e mail. This kind of a
combination can be created and we can create
this as a segment. This is getting combined
through an and function. Similarly, you can do an r
function as well where you can in the same manner add the similar
information out here. And you can build out
various conditions as well and based on which you can add them to
different segments. I hope this makes sense. I hope you understand how
groups are going to help us. They're going to be
basically buckets in which you put
different subscribers. You might be getting subscribers
from different sources. So we're just putting them
in different buckets or categories so that we can run different types of e mail
marketing campaigns on them. I hope this makes sense. I hope you understand
the usage of this. Thank you so much, guys
for listening into this, and I will see you
in the next video. A
15. Using Segments on MailerLite: Hi guys. Welcome
to this session. In this session,
we'll see how we can make use of segments in the subscriber section of the account. Let's
have a look at this. In the previous video,
we talked about groups. We understood that
groups is a case wherein you are getting
a e mail list of people. Now what you can do is you can bucket them into
different groups. People coming from a
particular source, you can bucket them in
a particular group. Like in this case,
as you can see, we've created one group called
Facebook Group students. This can be those people who have joined and they have provided their e mail addresses
through a Facebook group. Now, there's a difference
between groups and segments. Segments is going to be
a section where now, let's say you have a set of people which you have got,
which is in the groups. But in that, you want to segment them by a certain
behavior or attribute. And that is called segments. So let's say,
considering the example of the Facebook students
group, which we have, this is the total population of people who have come to us, who have shared
the e mail address contact through Facebook group. So this is a complete list. But now in this, and I've been sending
out e mails to them. Okay? Now, assume that out of
this whole list of people, I want to target a
particular segment of them, people who have not
clicked on my e mails. So that can be done
through segments. Groups will not be
useful out there. When you want to segment a particular sector of audiences from the
total population, that is when we make
use of segments. So let's have a look at it guys. We'll see different scenarios
where we can use this. You can start creating
the segment very easily. Let's say the first segment
which we're creating is for Facebook group students. Who did not click on the e mail. We can give the name
in the same manner, and now we can
create a condition. Now this will filter
the whole data of the users in this particular
group. Let's start. Okay. What we're
going to look at is, we're going to look at
groups In which case, they belong to specifically
this particular group. Obviously, we're talking on
this Facebook group students, and what is the action
they have taken? They have not clicked on any
of my e mails campaigns. I'm going to choose campaigns, and I will say was not
clicked, A campaign. This is the filter
which I've created now. This will cut out or segment
out only those people who have not clicked on any of my e mail
marketing campaigns. This can be one
segment which we have created. This can be one way. The another segment, similarly, you can create, which can be a segment of people who
have clicked on your e mail. People who have actually
clicked on the e mail, you would like to
segment them out as well and give them
a special e mail, an offer, which you
can give it to them. In that case, you need a
segmentation for that as well. You can build out
in that manner. We can say, again, a
Facebook group of students, and we can say clicked. These are those
people who actually clicked on our e mails. Now for this as well,
we can create it, so the groups belongs to this particular group
which we are talking about, and the condition is they
have clicked on the campaign. For them, I would like to have a separate offer e mail which I will be
targeting on them. This becomes another segment. Another scenario
which you can think of is possibly a case. Wherein we are saying
that, let's say, there is a segment
of people who have not yet been
assigned any groups. What is happening is because if you don't assign any group, that means you are not sending
out any e mails to them. They have registered, they are a subscriber of
your e mail list, but you have never reached
out to them after that. It makes sense for us to have a particular segment created
for such users as well. We can create another segment, which we can say as users not aligned with any cop. And now this we can
say as no groups. They have no groups at all, and this can be also created. Now, the great part about
segmentation is the fact that these lists which you're seeing are going to
be dynamic in nature. So what I mean by that is, all these lists will be
automatically updated, which means that in the future, if there are any users who
you have not reached out to any new user who comes in and we have never sent any e mail
marketing e mail to them, they will get automatically
added to this group. If there is any user
who in the future, who the new people
you are getting to, and you have reached
out to them. If they are a part of
the Facebook group now, students and they have
clicked on the e mail, they will automatically
get added to this group. Similarly, any new
user who is a part of the Facebook group
students and did not click on any of
your marketing e mails, they will get added to
this particular segment. So this segment will dynamically change and increase
over a period of time, as in, er, new users you're
adding to your mailing list. I hope this makes sense.
You're able to understand the clear differentiation
between segments and groups. Segmentation helps you to target a particular portion of the audience for different marketing initiatives you
want to take with them. Groups is going to be the
total segmentation of a particular source of users you have received
from a particular media. I hope this makes sense, and I hope you're able
to implement this in your marketing
e mail campaigns. Thank you so much, guys
for listening into this, and I will see you
in the next video.
16. Importing or Exporting subscribers on MailerLite: Hi, guys. Welcome
to this session. In this session, we'll see
a very easy feature to use, which is importing or exporting of subscribers on
the Milt account. This also can be needed sometimes wherein
you want to export certain subscribers from here and use them on a
different platform, maybe like a mail chain, or you need to import
some subscribers onto your mailer light account. This can be very easily done. Once you're in the
subscribers section, here, it will show all the subscribers
which you have in total, right now, which you
can easily download as a CSV file by going to actions where you
can go to export CS. This will help you
download the whole data, which you will get
to see out here. In this manner, as you can see, it is getting downloaded, and then you can
access it from here. The other option is
sometimes you want to download or specifically, you want to go ahead
and export out a particular segment
of mail users, mailers e mail list, which you have, so
you can go to groups. You can also export
certain groups. So let's say, I want to only export the Facebook group
students from here. So I can view the group and
do the same thing out here, which is I can go to
actions and export. This way, only the
Facebook group students will get exported, which I can use further. So that's another
option which you have. The third scenario can be that like the previous
video which we saw, we can create
certain conditions. Okay, which can be like a segment segments which
we're downloading. Okay? So let's say the same
one which we're looking at, groups, which belongs to
Facebook group students. And the condition is they have not clicked on
any of the campaign. This can be a segment
which you can create, and then you can download this. It will show the
number of subscribers, and then you can export this
CSV file and use it further. There can be different scenarios
in which you can export the whole data or
part of the data or particular segment of the
data, as you can see here. The other option is importing. For importing users data
onto your mail it account, you can go to add subscribers, and this is where we can import. Now for importing, there are multiple different
ways of doing it. There is import from
a CSV or text file. You can just come here and you can import the one which
we had downloaded. Now you can see we
are importing this. Once you start importing, it will look at the
mashed file subscriber, the information over here. We can skip this penslix, we can skip all of
the subscribed. We can say, a new date field. Like this, we can provide
all the information, and then we can finish
the import This is one way of subscribing or importing the e mail list
into your mail Lite account. The other options
which you get over here are copy paste from Excel. If you have a particular
Excel in which you have all the e mail users details, you can fill it up
here in this format. If you have only single user
which you want to import, then you can go to
add single user, you can provide their
e mail and name, and you can add to the group. You can choose the group to
which they should be added, and then add them
as simple as that. And the fourth option is
import from mail chain. So if you have a particular
mail chip account where also you are
collecting subscribers, then you can connect
this account with your mail chip account, and then you can import
the data from there. So these are the four
options which we get for imp subscribers, new subscribers to our
mail lite account. I hope this makes sense. I hope you understand
both the aspects of it, exporting and importing of user data into our account
for different scenarios. Thank you so much, guys
for listening into this, and I will see you
in the next video.
17. Remove inactive subscribers on MailerLite: Hi, guys. Welcome
to this session. In this session, we'll
see how we can remove any inactive subscribers who are there in your e mail list. So there can be a lot of such users who have provided
their contact details, but they never interacted
with our e mails, which we sent to them. So in such a case, we should
be ideally cleaning them up. We should be removing them
from our mail from our list. The reason being that
they have not been to, we have not been able
to convert them. They have not responded
to our e mails. Possibly, they are
not so interested in our business or services or products which
we're offering. So it makes all the
more sense that we keep track of such
kind of subscribers, and time and again, we
remove them from our list. So this can be done in
a very simple manner. We can come to our
subscribers section in the cleanup inactive
section, which we have. So here, you will find a list of all the users who
will be showing up here. And now you have the option. Either you can save
it as a segment. So what happens here
is in that case, such new users who are not who
are inactive in your case, in your mailing list will keep
on adding to the segment. You can also export them or in a CSV file as well. That
option, which you have. Now, you can also see
this data by time. So you can look for inactive since last six
months or 12 months, and that way, the list
will be shared with you. So let's say there are
users who have been inactive for 24 months,
which is like two years. So in such a case, it
all the more makes sense for us to
unsubscribe them. So all these options
becomes very useful. This way, what happens is you're keeping your mailing list, your e mail list
much more active, by removing such kind
of users from the list. I hope this makes
sense. You understand this simple feature
which we have, which can be like
a hygiene check, which we want to maintain
while we are interacting, working with our users
in our mailing list. I hope this makes
sense. Thank you so much Kays for listening
into this session, and I will see you
in the next video.
18. What is a Landing Page: Hi, guys. Welcome
to this session. In this session,
we'll see what is a landing page which you
can use on Mail Lite. So Landing page is going
to be the one page which you create where you
place your lead magnet, which the information,
something which is of value which you're providing
to your customer for free. And this is where you ask for your customers to provide
their contact details, their name, and e mail address. So in the Milt account, you can go ahead and create your landing page as
well very easily. So let's have a look at this. Once you are inside the account, you can go to the site section where you can come and
create landing pages. This is where we can
start creating it, a very simple
straightforward process. We're going to create a
particular landing page. Now you can choose a
particular group as well for whom you want to
create the landing page. You can choose that and now there are various
ways of doing it, the one is going to be wherein there are some
templates provided. So there are ready made
templates provided by malate, which you
can select from, and you can build out, you just need to
customize the content and the landing page can
be created from here. The other option is you can create from scratch as well like an empty slate where you
can start off from scratch, and build out your landing
page as per your requirement. So this way, landing pages
can be created out here. If you see here, for example, This is one of the templates
which you will get, wherein, you can go ahead and
customize this page, completely as per
your requirement. You can make changes to it. If you want to add certain
other content as well, you can add those
elements from here and build out your landing
page as per your requirement. Once you create this,
then we can use this for providing specifically
the lead magnet, and we can ask for our
information from our users, which can be their
contact details. I hope this makes sense. You understand the use case of landing pages and
how you can very easily build them out
on the Milt account. Thank you so much, guys for
listening into this session, and I will see you
in the next video.
19. Creating an Irresistible Landing Page To Attract More Clients: Hi, guys. Welcome
to this session. In this session,
we'll see how we can create a landing page as well on our mail te account
to attract more lines. So for this, we can go into the account and we go
to the side section, where we can create
a landing page. Now, a landing page can be
created for various reasons. It can be for getting
form signups. We can also have it to build some interest or
promoting newsletters, which we can do here,
contact forms, surveys. There are various ways of creating a landing
page out here. So Mate gives you multiple options over here,
which is very simple. So you just need
to provide first, the name of the landing page
which you want to create. Let's say we're trying to create a e mail marketing landing page. So that's going to be a landing page which we're creating. And now there are multiple
options for this. Now, this particular
landing page is going to be for
a certain group. So we can select all
the groups or we can select specific groups for
which you want to create it. You can do that.
So once you link the groups as well
to the landing page, then we can start looking
at building it out. So there are multiple options
which Mite gives you. One is where you can
build it through AI. So you just need to provide
the kind of information, the kind of business you are in. You provide that, and it
will build on its own, so that can be one option. So let's have a
look at that first. So here you give
your company name, your industry details about your site, which
we can give here. Then you can also tell
what is the side goal. What exactly do you want to achieve through
this landing page. Let's say you're saying you
want to capture subscribers. So now it is going
to also ask you for some writing style
and website style, which you can provide out
here and then generate. So it's going to look at all the information
which we have provided, based on which it start going to build out a landing
page automatically, which then you can
customize as well. So now you can see this is how the landing page
has been created, which has a lot of information
provided out here. So you can go ahead
to each of these and you can modify them as well. So all those options will be available out here
for us to do that. There are certain other
versions as well, which is being given over here. If you want to try those out, you can use those as well. This is going to be
the first version, which is using the AI tool. Other one is you can
start from scratch, so this will be an empty slate from where you can build
out the whole thing. There are different
segments, you can add to it. You can add each of
the sections over here, which you get to see. So multiple options which
they will give you, so we can select the kind of sections you want
to add over here. And by doing so, one by one, you can build out the
whole landing page. So that's another option. The third option which we have here is going to be the
predefined templates, which we get to select also. So Melt has a lot of
predefined templates as well, which you can make user. We can use the templates
as well and make changes to it and build out our own personal
landing page with it. Now you can see these are all the options, which
it gives you with. So you can do a preview of it as well to see
how it looks like. If you like the landing
page provided by them, then you can go to
this and you can edit this and build your
own landing page on it. So now what we can do is we can go ahead and
edit the whole thing. We can start making
changes to it. Okay? We can add the
information over here. You can give your information
in this particular manner, and write down the information. You want to add any sections, you can do that as well. If you want to remove
a particular section, you can just remove this
from here in this way, and you can add other sections
as well in place of it. You can move around
the information also. If you want to move a
particular section, you can do it in this
particular manner very easily, and then build out
the whole thing. Once you're fine with this
particular page creation, then we can go to De editing. Once you're done with that, now comes the other details which you will have to provide for the landing page like the URL. What will be the landing page for so we can say
something like this? In this manner, we can
provide the URL of it. We can choose any Fevicon, which you have so you can
add the Fevicon as well, and other SCO settings, which you want to
give the page title, e words, all of that, which you can provide out here. These are details
which we will provide. Once you provide all this, you can do site in text as well. This becomes our specific URL, which we have created now. In this manner, we
are able to guys create a specific landing
page for our business. Okay. And now we can use this for collecting e mail addresses, e mail contact
details of our users. You can share this
particular landing page. You can add this
to your website. You can share it
on social media as well where people
will get to see it, and once they read through the page, if they're interested, they can share their
contact details. I hope this makes sense. I hope you understand
how very easily, you can create a
landing page on Milt. Thank you so much, guys
for listening into this, and I will see you
in the next video.
20. Creating Subscription Forms In MailerLite: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create forms which we can
use on our websites, which can be also helpful to generate the quantact details, get contact details
of our users. When users come to our website, they will be able to
fill up these forms and share their name
and email address. So we can easily create this
in our mailer te account. So once we are in the account, we can come to the form section where we can create these. So these forms can
be of three types, which can be a pop up form, which is when people are
scrolling through a website, the form will come
in front of them like a floating image, and they're able to fill
up the form over there. Another one is embedded form, wherein it will be a
part of your website. When people are
scrolling through it, they will find it at the
bottom or in the middle of the page where they can provide their name
and email address. The third one is going to be promotions where you can
do a lot of promotions, wherein you can ask for they can avail the promotion once they provide their
contact details. So that is where you can create this form and collect their
contact details over there. So let's have a
look at this guys, how easily we can
create this form. What we can do here is we can start creating the
form from here. And we can give it a name. Let's say we are creating
an embedded form, and we can save it. Now, we'll also need
to link this to a particular group of people
whom we are targeting it to, so we can select that
group also out here. And now we get into the form builder page where
we can design the whole form. So this is a basic template
which is given to us, on which we can create this. Here, multiple all
the things can be customizable over
here, as you can see. You can click on the part
and you can change this. Let's say we're saying this is a e mail marketing newsletter,
which people will get. Then you can change the
content over here as well, sign up for news and
special services offers. You want to change
that, you can do that. Then if you want to
collect apart from name, apart from e mail, you want to collect
the name as well, so you can have that
as well and put it in a particular
order as you want. Other than this, there
are different formats, so you can have the default
one, which is this, but you can also have
a horizontal form or a card form as well, where you can add images. You can add an image also here. You can browse through it. That's say in this
manner, so you can have an image added. Now, what you can do is
the rest of the things, which is you can change the
background of the form as well. In this manner. You can also change
the text background, all that can be
customizable out here, even the button, which is here, you can go ahead and
make a change to that. All these things are
possible out here. As you can see, you can make
changes apart from this. You will also have the
success message page, the page which comes after
they fill up our form. So you can change the image, or you can change the
response part as well here. Once this is done, can find the form over here. Let's say, I want to
make some more settings. Let's say the other settings
which we get over here. I can also add any privacy
policy information out here. I can also add a confirmation
checkout kind of thing so people can opt into this
or let's say a GDPR rules, which I want to add to
the whole newsletter. We can do that. Apart from this, you can also add any recapture. So we want them to fill this up as well while
filling up the form. So this is also
possible out here. All these settings, also, you
can add to the whole thing, and then create your form. So now that the
form is built out, you can see a preview
of the form right here. You can switch on
the double opt in, so people will be
able to opt into this when they
receive the e mails. You can share the URL
with them as well. You can copy the
URL from here and share it with the
users in your e mail, in your marketing e mails,
which you're sending out. These are the groups to which we are going
to target this. So this is how we are able to create our form on
the mail te account. All right. I hope
this makes sense. You understand now how forms can be built
subscription forms, which can be useful to collect the contact
details of our users. In the next video, we
will see how we can embed this form on a
particular website. Thank you so much, guys
for listening into this, and I will see you
in the next video.
21. Adding a subscription form to your website: Hi, guys. Welcome
to this session. In this session, we'll
see the subscription form which we created in
the previous video, how you can add it
to the website. So once the form is created
on a Milte account, all we need to do now
is we can add this to our particular
account to our website. So let's say we have
a WordPress website. So we will go to the back end
of our WordPress website, where we'll have to
add a Milte plug in. So we can go to the plug in section where we can
search for mail Lite. And now, you will see multiple
plug ins related to mate. What we require is a elite
sign up forms plug in. So with this plug in, once you attach this to
your word press account, it will simply ask you
to connect your API key. So you can get your API key
from your Mite account, and you can add
that in the plug. Once you attach the
API Key over here, then it will allow you to link your your form from the Malate account
into your Wordpress. So and that way,
we will be able to add our form to our
WordPress website, and then you can
use it on any page. I hope this makes sense.
You understand now. So what you require is a malate lug in in your
WordPress website. With that, you will
be able to embed the form on your website.
I hope this makes sense. You understand the
complete process. Thank you so much, guys
for listening into this, and I will see you
in the next PD. A.
22. Introduction to Email Automation: Hi, guys. Welcome
to this session. In this session, we'll talk
about e mail automation. E mail automation is
basically a way by which you can automate sending out e
mails to your subscribers. There can be different
scenarios of different types of subscribers
which you have received, and you can build out automation
wherein a sequence of e mails can be sent to them to convert them into
your customers. There can be different
scenarios you can build out in this
e mail automation. The best part about this is, we just need to set up
the automation for once, and then it continuously runs on its own at the
back of our month. Okay let's have a look at this. So in the Malte account, you can very easily create these automations by going
to the automation section. And there are
different scenarios which you will get out here. So for example, you can create an automation from
scratch, if you want to. However, there are various
templates provided by them. Like, for example, a
simple welcome e mail. This is an e mail which
the subscribers will receive once they
subscribe to your e mail. So this is a simple
automation which we can have. But now look at maybe winning
back inactive subscribers. People who have subscribed
to your e mails, but they have not
been engaging at all. In such a case, you can
have a different kind of automation, which
can be set up. Let's have a look at this,
what is happening here. What we can do is We can go ahead and send a discount
offer to such subscribers, wait for three
days, and then look at the discount offer
has been clicked or not. If it is yes, then we send
out a custom e mail to them, or else we send them like a
last chance offer e mail, asking them, and again, we wait. We wait for three days. And then in the next one, we say that the last
chance offer is here, if they want to avail it,
they can click on it. If they say yes,
then we can move to another e mail and
pursue them over there. Otherwise, if they have not
still they don't click on it, then we can mark them
as unsubscribed. So this can be a really
good way of going ahead and trying to bring back
unsubscribed users to our mailing list. So like this, there
are various options. R target subscribers
Another scenario. In retarget subscribers,
we are trying to re target to the people
who are our subscribers. So we can start with giving
them a campaign offer, wait for three days
for them to respond. And then we can say that we can provide the campaign
offer with a condition, that if it is clicked, then it is good. Okay? They can get a
custom e mail for that. And then we also give them other offers
which are available with three offers
which we can give them and try to convert
and re target them. So like this, there are various types of templates
which are available here, which we can make use of. A new promotion automation
e mail can be created. Okay? Maybe if you're giving an online course
to your subscribers, we can create an
automation e mail where we can bring them to the particular offer page for the course and make them
possibly purchase it. Or maybe birthday
wishes as simple as a birthday wishes
automation can be done, so we can track
the birth dates of our subscribers and send them an automation
e mail based on it. Like this, if you see, there are different scenarios of
automation e mails, which can be created, a
sequence of e mails which we put into place and which
runs at the back end. And we try to reach out to different types of
our subscribers with a specific actionable step to be taken. I hope
this makes sense. You understand how automation e mails work in the coming videos. We're going to see
multiple examples of these and we'll create these
as well on the Mat account. I hope this makes sense, and I will see you
in the next video.
23. Planning Your Email Sequence Like a Pro: Hi, guys. Welcome
to this session. In this session, we'll
talk about how we plan about creating an e mail
sequence for our businesses. So whenever we are planning to build out an e mail sequence, we need to think of what is the purpose it is
going to fulfill. From there we start
mentioning and thinking about how the e
mail sequence would be. All the automation
which we were seeing in the previous video
has to be do with a sequence of e mails
which we send to our users who have
joined our list. So the first thing
which we obviously should be doing is sending
out a welcome e mail. A welcome e mail to welcome them into the community where
you're going to serve them, nurture them, providing
more value through e mails. So e mail a welcome e mail should be a Must thing,
which we should be doing. And then we build out
an e mail sequence. An e mail sequence is basically
a sequence of e mails, which can be three
to four e mails which we are sending
to them initially. These four e mails can
be about your business, your product, your services, the information which you
want to share with them, all that you can give in
the first four e mails. So this way, you are building a relationship
with your users, and also giving them an idea about what they
can expect from you. The other aspect of
e mail sequence is, like we were discussing
earlier also, we need to clearly
define what is the goal to achieve with
this e mail sequence. There can be different
types of businesses out there who have different
goals altogether. You need to also clearly
define what do you really want to achieve as a goal through this
e mail sequence. So there can be
different scenarios. One scenario one of the goals
can be that you want to sell your products and services through the
e mail sequence. Now, in such a case, we need to this is only possible and you can do so
through e mail sequence. When in each of your e mails which you're
sharing with them, you're adding value in it. You're adding value,
you're giving information of value to them and they read and they are influenced by the information
which you have provided, and now they are ready to buy
your product or services. This can be one of the goals
which people can have. Another one can be
wherein I just want to the e mail sequences are created
to increase credibility. I'm not planning to sell anything through the
e mail marketing, but I want to just
build credibility with my users who
have come to my list, and that is why I've built out an e mail sequence where I give a lot of information
regarding a particular topic. The other aspect of a goal which can be there is wherein I want to inform my users about
products and services. I'm not selling it, but I just want to give
them information, create some awareness about the product and
services which we have, and then leave it up there. The intent is just to make them aware about what
we have to offer. Similarly, a lot of
businesses can be there, whose goal of creating e mail
marketing is just to send news or updates regarding products and services which
they have bringing in. If there is any new
product launch, or if let's say there is a new blog page which
we have written. In such a case, in
the e mail sequence, the four e mail sequence
which we send out, we can add another
e mail to that. Wherein we give them an update about the new blog
which we have written, so that people can
read that as well. If they're interested
ever in the future, they can reach out to us
for doing business with us. So there can be
various reasons or goals based on which these e mail sequences
can be created. Another goal can be
wherein we want to send out e mail sequences
on specific dates, which can be like a father's
day or a mother's day, Christmas, or on holidays. So now we are trying to reach out to our customers
on a seasonal basis, and based on which we want
to get some leads generated, sales generated from that. So this can be another approach of sending out e mail sequence. And then if the e mail
sequence can also be used for talking about
new product launches, services, which we are
bringing in the market. So we can make them
aware about it that there are new products
which are coming in, and they can check it out and
if it adds value to them, they can go ahead and purchase. So like this, we can build out different types
of e mail sequences, guys for various goals. So in the coming videos, we are going to see similarly e mail sequence created
on the platform, where we're going to see and reach out to the new customers, new users who are
joining our list. So let's have a look
at that and see how we can build it out
on our Mail Lite account. Thank you so much guys for listening to me on this session, and I will see you
in the next video.
24. Creating An Email Sequence in MailerLite for new customers: Hi, yes. Welcome
to this session. In this session, we'll see how we can create an automation for our new customers who are joining our list on
the Mail Lite account. So let's begin,
and we can create this automation from
the automation section, which we get on the account. So once we are here, we can start creating
a new automation. So we're going to
start from scratch. So we can give it a name. Let's say new subscribers. And we're going to
start building it out. So we'll take the same example which we had talked
about earlier also. Let's say we're creating
this sequence, four e mails, which we want to send out to our people with a
welcome e mail. So let's begin with this. Here, you're going to start
off with it ideally speaking. So what we're doing is, we want to create
this for people who are joining the
particular group. We're going to mention
the group as well as say people who are joining
the Facebook group for students is the one where I want to start off with
this e mail sequence. And now you can save this. Now we have this
on the starting. Now it will give you
multiple options. What we want to do is we want to send out the first
e mail to them, which is ideally going
to be a welcome e mail. In this particular manner. We can provide other details, who is sending it from
the sender e mail. We can also design the e mail, the content of it, which we'll
see in the coming videos. You can also set any tracking. If you want to do
UTM tags parameters, which you want to set, you can do that here as well, and you can choose
your language. So this is going to
be the first part. Now after this, we want to
look at the second e mail. So we can go ahead and add
the second e mail were, where we can give
more information, content topics about it. But now if you see There
is a problem here. The problem is that
let's say this is what we have implemented and
this has started running. So how it is going to
look like to a user, a user who just subscribed
to your mailing list, will first receive
the welcome e mail. And then right after that, he will receive
the second e mail, which is not a good user
experience, we would say. What we would want
is that between the first e mail
and second e mail, there is a time delay. So what we are going to
do is rather than this, we're going to add
a delay first. So here you can add a delay. Let's say a delay of one day. You can have different
types of scheduling, which you can do
out here as you can see multiple options available. So we're quoting a
delay of one day after one day is when we want to
send out the second delay. Now this is better. We can
put the second e mail. Provide all the information and save this and move forward. Similarly, we're
going to follow with the third e mail which
we want to send out. There as well, what we
are going to do is, we're going to go
ahead and add a delay. Let's say a delay of two days, and now comes the third e, which you can provide out here. Once you provide the third
e mail, now after this, you want to segment and see what kind of users you
want to reach out to. So here, what we're going to
make use of is a condition. So condition will based on certain actions which
people have taken, now you want to
segment them into different groups and give them different
types of treatment. So here with the help of
condition, we're going to split. We're going to split the
whole mailing list users into different groups, and that is where you can
make use of conditions. So Maite gives you two options, any rule, or all rules. Any rule means, so here you're going to add some conditions, and any rule means that if any
of the conditions are met, then we go with the green path. However, all rules means that all the conditions
need to meet, only then it can go through
the green path. All right. We'll see this as example. Let's say I'm choosing a
particular activity over here. Now we have put a
condition that the users, particularly, who
clicked on the email. If it meets this rule, they're going to go
to the green part. If in case of all rules, it is going to be same
again because right now there's only one condition
which we have created. But now look at this if
I add another condition. Now we have two
conditions over here. So how this is going to work is, if I choose any rule, then any of these conditions, either this one or this
one if meets the criteria, it will go through
the green part. But if I choose all rules
and it becomes and, then both the conditions
need to meet, then only it will go
through the green path. That is how you can customize the rule for yourself
and build it out. Let's say we're going
ahead with this, right now, where we are saying
this one and we save this. This is a group which
has been created, and now the action,
which you want to take. Now if you have segmented them, what do you want to do with
the people who go through the green path? You
can put an action. Let's say you want to specifically move them to a
different group altogether. So these are all people
from the Facebook group, specifically, which
we are looking at. What you want to do
is move them from Facebook group to another
group. Let's move that. You're going to move them from Facebook group to
let's say e mail. This way, I can create this part and for the people who did not
meet the criteria. For them, I want to again, go ahead and send them out and
another e mail, let's say, Another e mail which can be
a let's say a free guide, which I want to provide them, which gives more information
regarding the business, and I want to set
this up for them. Now here again, if you see
closely, there is a problem. The problem is after
the third e mail, just after the third e mail, they will get another both the options which is
coming up over here for them. Here again, we should
have added another delay, after which we could have gone
ahead with the conditions, e mails being sent out. So we have to go back and
add one more delay out here. So now this looks proper. So this is a simple e
mail sequence guys, which we have created now to
nurture our new subscribers. People who are joining our list, we are sending them
a welcome e mail and then a sequence of a
couple of more e mails, and then providing them some more information
to segment them into different groups eventually so that we can nurture them
differently over there. I hope this makes
sense. I hope you understand how very easily you can build out such
a e mail sequence on the Milt account, and you can use this for
different scenarios. So you can build it out
for different situations, different types of customers
whom you want to cater to, and you can set this
automation so that you don't have to do this again and again, manually later on. Thank you so much, guys
for listening into this, and I will see you
in the next video.
25. Activating and Testing your email automation: Hi, guys. Welcome
to this session. In this session,
we wanted to see how we can activate
our e mail sequence, which we have created
the e mail automation, which we saw in the
previous video. And then also maybe
we can test it out. So for that, once you have created your
e mail automation, you can switch it on from here. Okay, so there will be
a gray editable button, so you can use this to switch on your particular e
mail automation, and you can find it in
the automation section. Now it will appear over here, you can come to the
new overview page where you will get
all the information regarding your automation
which you have set up. So here, you will be able
to switch the activity, which is you can switch it on or you can pause it, all
that will be here. You will also be able to see
the subscribers over here, specifically, how many you have. All that information will
be provided right out here. You can also see the
subscribers in the queue. Okay, how many are about to join this particular group Okay. That also information will
be provided right over here. If you go to the and now what you can do is You can go
to your landing page, and over there, you
can fill up your form, fill up the form with your name and email address
and test this out. So once you fill up your e mail address
and name and submit, that should dally now
become a part of the group. And when you refresh
this particular page, it should show as one
subscriber out here. So this way, you will
be able to maintain, manage your automations
from this particular page, where you can also
go ahead and edit the workflow as well,ver
you need it in the future. You can come here and you can make changes to the automation as well as the system requires.
Hope this makes sense. You understand now
how you can manage your active automations on
the account and how you can continuously make
changes to it and also try to improve the list
which you have generated. Thank you so much, Kays
for listening into this, and I will see you
in the next video.
26. Analyzing your Campaign Data. : Hi, guys. Welcome
to this session. In this session,
we wanted to talk about how to analyze
the campaigns data. Once you start running your
e mail marketing campaigns, it becomes important for
us to analyze this data. To analyze this, there are certain metrics which we should be understanding
very clearly. So let's have a look at this. These are some of
the most common KPIs for understanding the e mail
marketing campaigns data. So the first one is
going to be open rate. Open rate is basically
a ratio between out of the total number of times the number of e mails
which was sent out, how many e mails were
opened by our users. So let's say, if I send out
100 e mails to our users, out of that 100 e mails, if 40 e mails are opened, then my open rate is 40%. So this is one of the
important metrics or KPIs, which we track over here. Another one is going to
be click through rates. Click through rate is
what percentage of the people actually click on the links in the
e mail provided. So the e mails which
we have sent out. Now, in that e mail, what percentage or
how many people click on the links provided
inside the e mail. This also is very important because this shows us that how much of the e mail content
people are reading. People are going through and people are able
to understand. So we also want to make sure that we have a high
click through rates, which give us a confidence
that people like our content and they're
interacting with our content. The other aspect of it is
going to be subscribing. So we just want to
keep track of also how many people unsubscribe
from our e mail list, which gives us an indicator of what percentage of people find our content irrelevant for them. So these are some important KPIs which we should be looking
at on the platform as well. If you go to the Malate
account here on the dashboard, you will get to see such kind
of information open clicks. This is where you will
see data coming up. Also, campaign wise,
it will give you information that which are the campaigns which are running, how many e mails square and how much percentage was opened, clicked, unsubscribed, so you will get data over here as well. If you want to see the
data at a campaign level, then we can do that
as well by going to the campaign section
specifically where the complete
information will be provided. So now once the campaign
starts running, it becomes important for us also to analyze or optimize
these campaigns. So there are a few
things which we can certainly look at to
optimize campaigns. So the first is, we
should be focusing on increasing the
click through rates. Now, as we spoke about it, click through rates are the
percentage of how many people clicking on the links provided in the e
mails which we send. Now, in order to improve
click through rate, what we have to look at is, how can we provide more
value to our users? So in the e mails which
we are sending out, if you're able to provide
a lot of more value, then only we can expect high click through
rates to happen. People will be
more engaging with our content and possibly click on various links on it to go to different pages
of our website. So we have to work a lot on improving the value which we're
providing in our e mails. The other aspect of it is
increasing the open rates, which we can try to
optimize the performance. So for getting
better open rates. What we have to look
at is we have to make our subject lines much more
impactful and intriguing, and it should be
very much appealing. So when you have your subject
lines very appealing, then we can say that it can
have a better open rates, people will tend to click on it. It should have that sense
of suspense or urgency, which we can add to
the subject lines, which can make
people trigger them to click on it and come to
the and visit the email. The other aspect is going to be, obviously, increasing
our subscribers. So we should be creating
a lot more content and the different sources which
we are using where we are promoting our
content on our website, we should be doing a lot
of more marketing of our website and on social media platforms
where we are available, where we try to engage
with our customers more. We need to increase that in order to build our subscribers. Population. So over
a period of time, when we are continuously
building content, we should be going out and
doing regular content posts, which we can do across all social media platforms to generate that kind of
traffic to our page, which can increase the number
of subscribers for us. So these are three
optimization tips which we can always
keep in mind, and we should be working
on when we are running our e mail marketing campaigns.
I hope this makes sense. You understand these points, and you are able to apply them, implement them in your business. Thank you so much, guys
for listening into this, and I will see you
in the next video.
27. Anti- SPAM Policy. Keeping Your account healthy.: Hi, guys. Welcome
to this session. In this session, we just
wanted to talk about the anti spam policy
which Mera Light has, which we need to be aware of. So let's have a look
at this policy. So they have a
particular policy, strict policy around this, wherein they have
different scenarios, wherein they've
spoken about clearly that if our campaigns have a high percentage of
spam complaints that can lead to account suspension. So not more than 0.2% of
SPAM complaints bounces, not more than 5%, unsubscribes, not more than 1% or
very small open rates. If we have very less open
rates of less than 3%, that can also lead to
account suspensions. So the idea is that we need
to make sure that there is no spam e mails which are
being sent out to our users. That is one aspect of it. Also, the other aspect of
it is we are not buying leads to add to
mail to our list, to make them subscribers, and then send them with e mails. That is also something
which is not appreciated and
accepted over here, which can lead to, again, account suspensions,
as you can see. So, we have to be very careful about the
anti SPAM policy, which Merit has and
work according to this. We have to make sure
that these numbers are met properly as
given over here, and we stay within the limits
which are being specified. I hope this makes sense. You understand this
particular policy, and you're able
to implement this properly in your business
and for your clients. Thank you so much, Kays
for listening into this, and I will get back to
you in the next video.
28. What Is A/B Testing And Why Is It Important?: Hi, guys. Welcome
to this session. In this session, we
want to talk about what is AB testing and how we can use e mail AB testing in our e mail
marketing campaigns. So AB testing is basically a
concept wherein we can test a particular group
of our audience with a specific e mail which we send out and we see
the reaction to it. So what we are
basically doing is, if we look at AB testing. So what we are going
to do is we will have, let's say, we have 100
people in our e mail list, out of which, for the 1010 users on which we want to
do an AB testing. So what we do is in such a
case, for these ten people, we are going to send out two
different types of e mails specifically and see how they react to that e
mail, particularly. How is their open rate, the click through rates which
we are getting out of that? Based on which, then
we can understand that which particular e mail
type is working better. So once we understand that there is a particular type
of e mail which has received better open rates
or flick through rates, we can apply that e mail to
the rest of the 90 users, which we have in
the e mail list. So that is called AB testing, where we're going to test out a certain
audiences by creating two versions of the e mails and sending it to the users
and see how they react to it. So this is also possible
through our Milt account, wherein we can create a AB split test campaign
over here very easily. And we can build
out the campaign, which runs parallel to
the original campaign, and now we reach out
to the audiences. Now, based on how both
the campaigns work, we can understand whether the experimental campaign
worked out really well or not. So we can look at the
clicks, that opens, how many we received from the experiment
campaign AB testing, and based on which
we can move forward and apply those ones to
the remaining users. I hope this makes sense
in the coming videos, we'll see how to create an AB split campaign as
well in the Malte account. Thank you so much guys
for listening into this, and I will see you
in the next video.
29. How to Plan Your A/B Test Campaign: Hi, guys. Welcome
to this session. In this session, we'll
see how you can plan out your AB testing
e mail campaigns. So before you start doing
AB testing of e mails, it is important for us to have
a proper plan around this. So there are different types of AB testing which we
can do out here. So you can do a e mail
AB testing campaign on subject lines. So you can have different
subject lines with which you can run your campaign and
then compare its performance. Similarly, you can do
it with e mail body or the e mail information
which you're providing. So you can have two different
e mail bodies created different content and catering
to the same audience, and we can test their performance
and decide which body, which particular e mail
content works better. The other option
is e mail images. You can try different images
as well in the e mail. And do the test as
well to compare its performance and understand which one works best for you. Other option can
be e mail videos. So you can have two
different e mails created with different videos
put into it and test it out with
your users to see which one is getting you
better user engagement. Similarly, we can make use of call to action phrases as well, different types, like
by signer register. So we can add different
types of call to action phrases in the two
different e mails and see which one works better. Similarly, we can also have an AB testing done around
what you have to offer. So we can have different offers
on two different e mails sent out to the users and see which one has
a better response. Which one is getting
more clicks, possibly, and that can tell us which
one works better for us. Different types of e
mail AB test campaigns can be created out here. Now, whenever we're creating
these AB test campaigns, a couple of things
which we need to keep in mind, which are
recommendations. The first is whenever
we're testing it out, we need to make sure
that we're testing out only one variable at a time. So what we mean by that is, if you're doing an AB
test campaign on subject, subject line is the only
variable which you are changing, and you're comparing
its performance. It should not be a case
that we're creating an AB test campaign where we are not only changing
the subject line, but we're also changing
the e mail images. The issue with this is that
once you see the result, when you see the performance
at the end of the campaign, we really cannot identify the
root cause for the impact. We really cannot say
the impact which came was because of the
subject line change, or was it because of the e
mail images which we changed. So that is why
testing should always be done with only
one variable change, which we are doing. So that is one thing which
we need to keep in mind. The other thing is, we need
to clearly define the goals. So once we are running
the AB test campaign, we need to be clear
about the metrics. We are going to check, which will clearly tell us whether the campaign was
a success or or not. So cL data open rate
data, specifically, sales data is going to be something which is going
to define our goals, and that will clearly
tell us whether the AB test campaign
was a success or not. I hope this makes sense.
These are few things which needs to be kept
in mind before we start building out any type of AB test campaigns for
our e mail marketing. I hope this makes sense
in the coming videos. We'll see how we can build out such AP test
campaigns as well. Thank you so much Kays
for listening into this, and I will see you
in the next video.
30. How to Create An A/B Text In MailerLite Step By Step: Hi, guys. Welcome
to this session. In this session, we'll
see how we can create a AB test e mail
marketing campaign inside the Milt account. So let's when once we
log in to our account, we can go to the campaigns page where we can create
this particular campaign. So we're going to
create a new campaign, which will be AB split
campaign, right? And here, we can start
building out the campaign. So we can give it
a name, let's say, we're giving it an e
mail marketing post. And now we are doing
to do AB spit. Here, there are
multiple options. One is e mail subject. So we want to do
an AB testing of the subject or by name
or e mail content, or we can do sending
time as well. We want to test sending out
e mails on different times. Let's say we are doing
it for e mail subject, which is basically where
we want to try test out sending e mails to the same users with
different subject lives. So this is where you
can define the subject. They can be subject one, and let's say there
is a subject two, which we're using out here. So you can see this is
how it will go out, two different subject lines, which will go out to the users, which you can provide out here. You can add the
recipients, let's say, the recipients are going to be all the subscribers out
there specifically speaking. And now you can go
ahead and move forward. You can add the UTM tax
as well if you want to, and you can create the content. So from here, we can build out
the particular e mail out. We will just need to add the
content for this e mail, and then we create
this AB test campaign. At the end of the campaign, you can also give the split of what percentage of the users
you want to reach out to. Let's say you want
to reach out to 10% of the total users, you can set that up as well. And then you can
also define what is considered to be
a winning option. So either clicks or opens. I users click on the
particular subject more, then that particular subject
line e mail is a winner. If people open a
particular e mail more, then that can be a winner. So you can define that as well. To define exactly what is considered to be
a winning e mail. This way, we can build out the AB testing AB
split test campaign. And with this, you can understand
and you can compare to different subject lines or names or e mail content
or also timings. I hope this makes sense. You understand now how we can create AB test e mail campaigns. Thank you so much, guys
for listening into this, and I will see you
in the next video.
31. What 14 studies say about the best day to send email: Hi, guys. Welcome
to this session. In this session, we want
to discuss what are the best time and day when we can be sending out
e mails to our users. So different industries
work in different manner. Like, for example, in
digital marketing, the best time and day the days would be
Tuesdays and Thursdays, when e mails can be sent out. So there are different types of t and industries for which
it will be very different. So let's have a look at an
article to understand this. So this is an article
written about the same thing that what can be the best
day to send e mail in 2024? Ideally, what we are
looking at here is the top best days would be Thursday, Tuesdays
and Wednesdays. Usually, what we are trying
to say is Thursdays would be a best time when we can send out the first e mail if you're sending only one
e mail per week. If you're sending two
e mails per week, then Tuesdays for the second
day would be a great idea. And Wednesday is the third
best day to send e mails. Ideally, these three are prioritized most of the time
by most of the industries, wherein we're sending the
first e mail on Thursday, the second on Tuesday, and then the third
one on Wednesday. So this is how we
are looking at it. The other aspect of
it is the timing. So these are the top five
best times to send e mail at. So the first is 10:00 A.M. Which we can send out, then
9:00 A.M. 8:00 A.M. 1:00 P.M. And 3:00 P.M. As well. So these can be the best time, which on an average
has been seen as the best timings when e
mails can be sent out, which has a better open
rate through rate as well. So this is from
all the data which they have collected this article has collected and
put across this. Then comes also. Ideally, you can say the best times to send e
mails by day of the week. Ideally, again,
Thursday, 10:00 A.M. Is the topmost best performing
day in that respect. Then Tuesdays Wednesdays at 8:00 A.M. Monday, at 1:00 P.M. And so on and so
forth. This gives us an idea that what is working right now for
different industries, majority of the businesses,
what works best. And based on which now, you can schedule your e mails and you can send
out the e mails. So you can go through
this article. I'm going to share
this article in the resources section where it talks about the
whole thing with data, which is being given out here.
I hope this makes sense. This is also an
important segment of e mail marketing where
we have to make sure that we are sending out e
mails at the time and day, which are more likely to get better responses
from our users. Thank you so much, guys
for listening into this, and I will see you
in the next video.
32. The style you'll use in your emails: Hi, guys. Welcome
to this session. In this session, we
want to discuss about the style in which
we're going to write our e mails to our users. Very important thing which we need to think about and plan. So dally whenever we are thinking of writing our
e mails to our users. The first thing which we
should be identifying and thinking about should
be the target audience. What is the type of target audience you're
going to cater to? Okay? Are they going to be millennials younger group
age group community, or is it going to
be a age group, which is a matured audience
you're reaching out to. So that is very important
for us to identify first. What is the target
audience to whom you're going to writ you're going
to write these e mails to? Okay. So in that,
we're going to look at their age specifically. Now, obviously, the style of
writing is going to be very different if we're
reaching out to a 20-year-old community versus a community which is full of senior people of
the age of 40 plus. So we need to look at the age category over
here and based on which we tweak and we improvise and
customize our e mails. The other option can
be gender, wherein, if you are specifically
your businesses such or services which you are providing are for a
particular gender. Let's say it is for women who would like to start
their own businesses. Then in that case, obviously, our e mails need to be
customized as per that. The other important aspect is the style in
which we're writing. Are we writing formal e mails or informal or direct e mails, that also will be dependent on the kind of audience
you're trying to cater to. So depending on the kind of audiences you're
dealing with, the customers you're
dealing with, we need to also think
about what will be the language or the style in
which we are going to write. Okay? This really has a lot of impact in terms of
the user engagement, getting better conversion,
the CTRs and open rates. Hope this makes sense.
We need to start thinking in these manners
as well and understand the style in which we're going to write e mails
because that is going to add a lot of
value to our users. I hope this makes
sense. You understand this concept and you're able to implement this going forward. Thank you so much, C Kays
for listening into this, and I will see you
in the next video.
33. 10 ways to ensure your emails are mobile friendly.: Hi, guys. Welcome
to this session. In this session, we'll see
what are the different ways of optimizing our e mails
according to mobile devices. So I believe as per data, what we understand
is that 55% of e mails which are sent out are read mostly on
mobile devices. So it becomes all the more
important for us to optimize our e mails for it so that
they are mobile friendly. So there are different
things which you can take care of when you're
writing your e mails. So the first one is going to be to create a short subject lines. So with this, what
we're trying to say is since it is going to
appear on a mobile device. Longer headlines might
not be a good idea, because in a longer headline, it can get cut and not
visible completely. So shorter headlines
makes more sense, which gives the complete
information in one go itself. The other option is you can
use single column model. So we don't want multiple
columns on the mobile device. Only a single column
would make sense. So it would be a great
idea that we maintain that having a single column
model on our mobile devices. Also, when we're
writing our e mails, need to make sure that the e mails size is under 600 pixel, so that it's readable,
ideally for any kind of users who are because there
are can be different mobiles, which people are using
different sizes, small and medium sizes also. So a 600 pixel would
be a right size, which fits in properly. Another option is, while
we're writing the e mail, that font size can be 13-14
pixels, which is recommended. If we write around ten or 11
textil size in such a case, the e mail can be really difficult to read
through a mobile device. Also, what we're saying is, we can make sure that we are displaying small
images because if you're adding big
images in your e mail, they might not appear
completely on a mobile device, and that can create not
a great user experience. Another thing which we can
keep in mind is we need to provide proper call to action
buttons on the e mail, which are clickable in nature. L by now, go here, register today, sign up today. Those call to action buttons
should be clearly visible. Which we can provide
in the e mail, which will come up on
the mobile device. Now, when we are creating
these call to action phrases, we don't want to use an
image as a call to action, because certain times
it can be a case that since these e mails are
show up on mobile devices, there might be internet issues. There can be people
who are not on Wi Fi. So in such a case, the
image might not load, and that can create a
bad user experience. So try not having images
as call to action phrases. Apart from that, we also
want to avoid any menu bars, because the menu bars will block the e mails and we will not be users will not be able to
read the e mails completely. We also don't want to use a
lot of links in the e mail. So we do not want
to stack up links, multiple e links which we're providing for users to click on. We want to keep it very
crisp and short to a limited number
of links which are easily readable and
understandable, and we can click on them because this is again going
to appear on a mobile device. And the last is, we need to test all of these on
different devices, see how they operate on a on
an android or an IOS device. Because then we will understand that what all
improvements we need to make to to the e mails again. Another thing which
we have to do is it might look a lot of things which we have
to take care of here as you can see, but
it's not like that. What we can do is we can
keep all these things in mind and create
a template e mail. We create one
template e mail with all these pointers
implemented on it, and now use that
template e mail as the type of e mail you will be sending to your
users in the future. So all the e mails going forward will fall
into that template, and we can share our content. I hope this makes sense. I hope you understand
these ten ways of optimizing our e mails
as per mobile devices. Thank you so much, guys for
listening in to this session, and I will see you
in the next video.
34. Personalizing Your Email Content: A yes. Welcome to this session. In this session, we'll
talk about how we can personalize our
e mail content. So it is a very much
an important need which we have that we need to personalize our
e mail content. So what we have understand
through data and what we've seen is
that subject lines which are personalized get 26% more open rates than
the ones which are not. So that's why it becomes
super important for us that our e mails are personalized
as much as we can do so. So the first is,
we try to include the name of the user in the subject line,
wherever possible. Okay. So let's have a
look at some example of how this is possible
on mail it account. Once you're in the account and you're creating a campaign, let's say we're creating
a regular campaign. Here you can give a subject. Let's say, I'm going to say, you can personalize by giving their name, last name company. These are all the details
which you can pick from here. Let's say name, and we can say, Ma You can write like that. What's going to
happen is the e mail, since you have collected their names and e
mail addresses, so it will get
replaced over here, and it will show up as John, I hope you're doing great. Like this, it will
appear to all the users, their name would come and then the text which you
have provided. Similarly, you can personalize the e mail subject line
by other information. Let's say we want to talk
about, let's say state. We can say, This way, the e mail will go out to them. This data you must have
collected in their information if you're collecting state
information as well. So you will have this data, so it will replace over there. I will say you are from Iowa. So like this, you can
personalize the e mails. You can also have two particular
information together. So let's say I want to
put it as in this manner. So now the data will show up
as John, you are from IOWA. So that way it will
show up to the user. And doing this really personalizes the e
mail for our users, and there are higher chances of opening open rates which
we can get from this. So this is one of the things
which we can do out here. The second is that we need to write in a particular manner where we're addressing to a person and personalize
that e mail. It should not be a case
that the e mail which we're writing comes
across very formal, like a business e mail. Usually, we have a tendency to write a in the sense
of a business, which might not be
that much informal. In such a case, it is more important that the
style of writing is such that we are being very
informal with the user, speaking to them
directly in the e mail. So this also has a lot of better performance which we
have seen comparatively. So we need to make sure it is much more engaging
this way and we're connecting with them
at a human level by personalizing the e
mail wherever possible. The third is, we
can also go ahead and add information about
any past purchasers, which they may have
looked at recently, they have bought something or they have checked out product. So we can get all of that data from our remarketing campaigns, and now we can personalize this. So Hi, John, I saw you checked
out a couple of products. Here are some of the
other information regarding those products. If you're interested, you can go ahead and have a look at it. So like this, we can
personalize the e mail as well. So this is also going to give us a better performance
comparatively. I hope this makes sense. These are some great
actionable tips which you can consider while improving
your e mail content, personalizing it so that we get a better user
engagement from them. Thank you so much, guys
for listening into this, and I will see you
in the next video.
35. How to Get Support from MailerLite: Hi, guys. Welcome
to this session. We just wanted to check how
we can get any support from Maite in case we face any
issues on the account. So it's very simple, so they
provide a lot of support as well while you're doing your e mail marketing
campaigns with them. So let's have a look
at it on the platform. So once you're on the platform, there is a chat option
which you get over here, which you can come
to, and over here, you can ask for
any kind of help. Usually, you can see the
help you can receive a response for them within 5 minutes, which
is very effective. There are a lot of
different types of troubleshooting scenarios
which you will get over here, which you can also look at and you can reach out
to them for any kind of queries or support or help you need from
them. So this is one. Apart from this,
they also maintain a knowledge base of all the
features of the platform, which is a mail light
knowledge base. You can come to
this by coming to mail light.com slash Help. So here, you will find a lot
of articles provided step by step instructions
given of how to go about create doing
certain things, so you can go through
this as well, and you can ask your
questions over here. You can ask the questions, and we'll get a lot of ready
made e mail templates, e mails and processes, step by step
instructions given very clearly to resolve any kind
of queries you may have. So this is also which you
can keep handy all the time while you're running your e mail marketing
campaigns through Mail lite. So these two resources
will be really effective. You can directly
reach out to them or you can use their
knowledge base as well for resolving any queries you may have with the platform. Thank you so much, guys
for listening into this, and I will see you
in the next video.
36. Thank You For Taking This Class!: Hi, guys, I wanted
to congratulate you for coming to the
end of this class. Thank you so much for
taking this class. I hope this was useful, and you're able to
understand these strategies, and you're able to
implement them in your business and
for your clients. So thank you once again, guys, and I look forward to seeing you in a new class very soon.