Email Marketing Masterclass 2025: Build & Expand Your Email List

1. Welcome Video: Hi, guys. Welcome to my course, the Email Marketing Masterclass, all features and tools. My name is Tanmoi Komatas. Just to give you a background about myself, I am an ex Google employee with 16 years of experience into PPC advertising. I've been teaching PPC advertising for more than ten years now, and I teach to a lot of young professionals, PPC experts, and entrepreneurs who want to get into this field and enhance their skills. I wanted to take this opportunity today to let you know what you're going to learn in this course. So we're going to start off with looking at e mail marketing basics. Then we'll see how to build an e mail list, how to create a lead magnet, and also how to manage different subscribers here. I will also show you how to create a landing page, and we will look at how to do e mail automation. And then we'll see how you can optimize these e mail campaigns. We will also see how to do AB testing of e mail campaigns, and then see different types of e mail formats and a and scheduling, which you can do out here. Also, apart from this, I'm going to share a lot of support articles, material with you by the end of this course. I hope by the end of the course, you understand how e mail marketing works, and you're able to apply this in your business and for your clients. So thank you once again, guys, for enrolling into this course, and I look forward to seeing you inside the course. 2. Why Email Marketing Is Important For Your & Your Business: Yes. Welcome to this session. In this session, we'll talk about why e mail marketing is important for us and for our businesses. So to understand this, e mail marketing is one of the most crucial, you can say powerful tools in digital marketing, any business can use. With the help of e mail marketing, we can convert our target audience into customers because you're reaching out to them through their e mail addresses. And here we can transform our existing customers into passionate fans of our product, of our service, and our brand as well. So with the help of e mail marketing, what we're trying to do is we're trying to market our product and services through e mails to the So and that's how you be in connection with your customers on a regular basis, and you keep on advertising, market your products and services to them. Now, why it is important for us is if you look at it, there are around 3.8 billion e mail users in the world, which is almost 50% of the world's population. So you can say half of the world's population uses e mails, and that is the scope of this particular marketing strategy. You can reach out to half of the world's population with this e mail marketing. Another aspect of it is the effectiveness of this e mail marketing is huge. For every $5 which we spend, any company spends on e mail marketing, the return is around $200, which is almost you can say 3,800% on investment. So a huge, very promising ROI, which you get out of e mail marketing, which you've seen in the past. Also, we can say that the conversion ratio is really good. Two out of three customers usually purchase as a direct result from e mail marketing message. So these marketing messages can be so effective and appealing that they can convert around 67% of the people you're reaching out. So, also, when we look at these marketing channels and we look at the cost per acquisition with respect to e mail marketing, it is far better than any advertising platform like Facebook or Twitter. So what we say here is that the cost per acquisition is 40 times better than any ads platforms which we are using. Also, another very big benefit which you get with e mail marketing is the control which you get over here on the leak list. So once you have a leak list a list of your customers names and e mail addresses, you have full control on this leak list. You can build any kind of marketing strategy on it, and you can run do your marketings to your customer. In comparison to, if you look at ads where we're reaching out to end customers, there is a lot of dependency factor. There's a dependency factor on the ads platforms. There can be scenarios wherein the accounts might get suspended. There can be issues where we are not able to reach out to the targeted audience because that's not our audience. We're trying to reach out to a platforms audience out there. So these are very strong features of e mail marketing, which can really help us get a better RY, a better revenue, which we can generate by running these strategies. I hope this makes sense. You understand now what is e mail marketing in basics and why it is so important for any company to use it and implement it for their business. Thank you so much, guys for listening into this session, and I will see you in the next video. 3. Creating Your Free MailerLite Account: Hi, guys. Welcome to this session. In this session, we'll see how we can open a account with Mailer light. Mail Light is one of the e mail marketing service platforms which we can make use of. So let's have a look at this. You can search for Mail light on Google, and we'll see the first website for that, which we can go to. So this is the website, guys, which we can use for e mail marketing. I prefer Miler light because of the fact that it has a lot of features which are very simple and easy to use. The interface is also very simpler, and you can quickly get into it and you can start building out campaigns out here. Can see the features right here, like e mail marketing automation. All of these are here. You can also build websites, create a blog. You can collect leads. A that features are also here. And if you have planning to sell any products, digital products, e commerce, you want to run a paid newsletter subscription, all these options will be easily available. So you can come to this particular website. They have a 30 day free trial premium feature option, which does not require providing any bank details, and you can test it out yourself, and then you can go to there and you can take the service. If you like the service, you can continue by taking a paid plan. Their pricing is also reasonable wherein you can see on a monthly basis, they will charge on an advanced one. You can have like $20 per month for 500 subscribers, and so on and so forth, which you can see out here. On a free plan which they are giving right now, you will get to reach out to 2000 subscribers. Let's have a look at this, how we can sign up here. We can go to sign up for free, and we can give our business name and we can create a password, and create the account. Okay. And then what is required is the e mail verification, which we can do. Once we do the e mail verification and we complete our profile, then the account can get open, and then we can start using it for our marketing purposes. So in this simple manner, we can start using this platform, and we'll look in the coming videos how different types of campaigns we can build on the same platform. I hope this makes sense. You understand how to sign up on this particular e mail marketing service platform. Thank you so much as for listening into this, and I will see you in the next video. I. 4. Knowing The MailerLite Interface: Hi, guys. Welcome to this session. In this session, we'll see have a look at the Mil lite interface, how the platform looks like. So we'll do a quick navigation of this. So once you log in to your Mil lite account, this is going to be the dashboard page. So as you can see, this is the home page where you will arrive at. Okay? So the dashboard page gives us a performance overview of what kind of subscribers do we have at this current moment? We can see how many e mails we have sent out so month over month performance data will be showing up on the dashboard page. We will be able to see all of this. Now, the important section is going to be the campaigns page, where from where you can build out different types of campaigns. We can build out regular campaigns, AB split campaigns. The are all the different types of campaigns, you can build out here. We will see their creation as well in the coming videos. The section is subscribers, so you can see who all are the subscribers of the e mails which we have sent out, that data will show up out here, and there are different segments in which we can see this data as well, groups, which we can see, we can create different types of groups. All of that will be possible. We can also create forms. If you want to create some pop up forms here. There are different options which you will get here, which you can use and you can create these forms, which can be a part of your e mails, which you send out to your subscribers. Also, there's a sites builder option where we can build out different types of landing pages or website. Malate gives you multiple template landing pages, which you can choose from or you can go ahead and use the ones which you can have here. The websites options are also there, so you can build out certain websites which we can use in our e mails. Other than this, you have the specifically automation section. In the automation, you can set up the automation for yourself, wherein we can set it up for our e mails, our welcome e mails, reminder e mails to go out automatically, we don't need to send it out manually from our end. This can reduce a lot of manual work for us. You can set up some e mail automation from this section. Apart from this, if you go to account settings, you will find the basic details of the account out here. If you want to make changes to your plans or billing, all that will be possible from here. In addition to this, the platform also gives you options for integration integrations in the sense that you want to integrate the mail Lite account with other third party tools. So it gives you multiple options like this. You can integrate with a lot of CMS tools like Bou commas, Shopify, big commerce, all of this is possible. Even, let's say Facebook audiences, you want to clink it to Facebook audiences, you can do that as well. So these are all the third party tools to which we can link it to and then make use of it. Other than this, you have file manager. File Manager is where you can keep a repository of all the images which you're going to use in your e mails, those can be uploaded out here. Then the last is the M template section, where all the templates which you are creating will be up here. An campaign templates, on landing page templates which you're using, will be showing up in the M template section. This is how a Miler light account is going to look like for us, very simple, straightforward interface, which we're going to use in the coming videos to look at all these features, how they are going to be used in a real life scenario. I hope this makes sense. You understand now how this interface the platform is going to be for us and how we can make use of it to send out e mail marketing for our flies. Thank you so much, guys for listening into this session, and I will see you in the next video. 5. First Step: Identify Your Customer's Needs: I. Hi, guys. Welcome to this session. In this session, we wanted to understand the first step towards e mail marketing, and which is going to be identifying what our customers' needs are. The first thing which we should be very clear about is that what are our customers looking for. What are their specific needs or desires which they have, which we can fulfill. So based on the kind of business which we're running, we should have a clear idea about our target audience, the kind of audience which we want to target, and what are they looking for, which you can provide. This would be really useful. It would help us to build out the marketing strategies as we move forward. Okay. So for example, let's say I'm into a business where I provide consulting services. I help businesses to run their ads on different platforms. So in such a case, I'm clear about the fact that there are companies whose requirement is that they are looking for professionals who can help them in running ads on different platforms, which would bring in revenue or leads for them. So they're clearly looking for somebody who has the platform expertise to run digital ads for them. So like this, for your business also, you need to be very clear about what are your customers requirements or needs which they're looking for, and that is what you are going to connect with. Now, what we need to understand here is that we have we need to make a list of at least five of such needs or desires which our users have, because this would help us to build out the e mail list going forward. Going to use these triggers and tweaks or hooks in the e mail list which we're going to create as you see as you move forward in the course. Also, another very big benefit which you get from this information is, this would really help us to build out a very effective lead magnet. We can create a landing page, a lead magnet which showcases these desires and needs of the users, their pain points, and with that, we can generate and we can get more e mail list created. So you will see this how we are going to make use of this practically as well in the coming videos. So the first step, I can understand this can take a lot of time, and it is something which is not so exciting to do. But the first step towards building out e mail marketing for us is we have to sit down and list out all the specific needs which our customers have or requirements or needs they have, which they're looking for. Once that is in place, we are ready to move forward to the next step. I hope this makes sense. I hope you understand how we are looking at this and how you need to approach this so that you can build out an effective e mail list. Thank you so much, guys for listening into this session, and I will see you in the next video. 6. What Are The Strategies For Building Your Email List?: Hi, guys. Welcome to this session. In this session, we'll talk about the different types of strategies which we can use to build our e mail list. So the first one which we can look at, which is very effective is the creating a lead magnet. Keep Magnet is something of value which you create, and you offer it free to your audience to your users in exchange for their name and email address. Now, this can be any type of resource material. It can be a PDF file. It can be an eBook, or webinar free training which you're providing, something of value, which would really solve their needs and desires. This is connected to the previous video which we created, right where we define our customers' needs and desires. Around that, you create something of value, and now you're giving it to your audience free. And in exchange for they providing you with their e mail and name. This is how you can build out, build and create your e mail list. This can be one of the ways. The second one is going to be where you create a website, which has the full content on it, which has of value to our users. So you can build a website which gives strategies or tips or steps to follow to do certain things, which is of value to your customers. However, you don't provide complete access to the content. You provide partial access to the content to your users, and now to get the full access, they will need to share their name and email address. So in exchange for the full content, they will have to provide their name and e mail address. This can be another way or a strategy which you can use to build your e mail list. The third one can be, wherein we are creating a newsletter. A newsletter is like regular e mails, which we send to our users of some value. So again, we write e mails which are of value to our users on a regular basis, and you decide the frequency of the e mail. So you can go ahead and do that on a regular basis and you ask them to subscribe to your newsletter in exchange for that. So in that, you get their name and email address. Other very strong method which a lot of marketers use is newsletters, which we can use to build our e mail list. The fourth one can be, wherein, let's say you have a website, where you're selling products. And now what you want is if you want to give certain discounts for your products and services in exchange for your user's name and email address. So now you are putting a condition that your users can get the products at a discounted price only in an exchange if they provide their name and e mail address. This can also help you to go ahead and build your e mail list when you're selling different products on your website. And the last one is, wherein we are providing, let's say we are in a business where we're selling physical products. So then you're providing free shipping. So in to those people who would provide their contact details like name and email address, or else, let's say you is an online business where you sell a lot of digital products. So now you willing to give a free trial to your digital products in exchange for your customers contact details like name and email address. So this can be another way by which we can build out our e mail list for our users. Out of these five, the most prominent ones which are widely used currently and which is very effective is the first one, which is where we create a lead magnet, which is like creating something of value and giving it for free. That is one. The second one which is very prevalent is creating a newsletter. We can build a newsletter where we are sending out regular e mails to our users, providing them something of value. In the coming videos, we'll see all these processes, we'll see how to create a lead magnet and how you can use that to build our e mail list. I hope this makes sense. I hope you understand these strategies, and you're able to now think about how you're going to make use of these in your business and for your clients. Thank you so much, guys for listening into this, and I will see you in the next video. I. 7. What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially: Hi, guys. Welcome to this session. In this session, we'll talk about what is a lead magnet and how it will help to grow subscriptions or users for our businesses. So as we spoke in the earlier video as well, lead magnet is something of value which you create and which you're offering to your customers for free. And you're giving it in exchange for their contact information, so you're getting their name or e mail address. So lead magnet has to be, you have to think through this that what can be a potential lead magnet for your business. You have to understand that there are a lot of pain points which people would have in your business specifically, and your lead magnet should revolve around that. And we try to create a let magnet, which will simplify or solve a problem. And based on that, then we can create it and offer it to our customers. To give you a simple example, in my case, I create a lot of courses around performance marketing. So let's say, I have a course which is on Google Ad. So I'm creating these courses specifically for businesses, business owners who want to run Google Ads, but they are finding it difficult. They find it difficult because they find the product to be complex. There are a lot of things to look at, where to start on those issues which they're facing. So this is the pain point. So now what I would do is I would create a lead magnet, where I will put down ten steps of how to start off with Google Ads. I will give them the clear indications, step by step instructions of where to go, basic overview of what is Google Ads, and then helping them set up a Google Ads account in a very basic foundation. So I can create a lead magnet around that and give it to my customers in exchange for their contact information. The intent of having a lead magnet primarily is to maximize upon your potential leads or targeted leads in the future. So the idea is that you are giving a free lead magnet of free information with the expectation that in the future, you would be able to provide them with other paid products. So this way, you're able to bring them inside your community, inside your network, and now you nurture them. You nurture them with other paid services or products which you have in your business. So that is how we're looking at a lead magnet. In the coming videos, I'll show you from scratch, how to create one lead magnet for your business. By the end of it, you will be able to build out your own lead magnet for your business, which you can use in your e mail mark. I hope this makes sense. I hope you understand the concept behind Let Magnet and how it helps to build our user base. Thank you so much guys for listening into this, and I will see you in the next video. 8. Types of Lead Magnets and How To Choose The Best One For You: Hi, guys. Welcome to this session. In this session, we wanted to look at the different types of lead magnets, which possibly we can create new ideas which we can have around lead magnets and how we can choose the best one for us. So there can be different types of lead magnets which can be created. What we have listed down here are some of the ideas which we think can work as a lead magnet. So the first one which we can have here is an e book. An e book can be a book in an electronic format. So any type of business, which you're doing, and let's say you have already have a published book about it, you can convert that into a digital book like an ebook and share that with your target audience. So this can be a complete information about your industry, your business, your product and services, which you're providing to your customers for free. And in return for that, you're expecting them to provide their contact details. So E book can be really useful because a lot of resource material, which we can share out here. The second one can be a video training or video series, a number of list of video play list. So this can be again in a video format wherein you're providing a free training to your customers about your product and services, which shows them what the product does, how you can make use of the product. So all those you've made a particular, let's say a play list of videos, and now you are sharing that for free as a free training to your customers. This can be really engaging, user engagement can be far better, and people would be more likely to share their contact information. Like, for example, I'm creating different types of courses, let's say related to analytics, Google Analytics or Google ads, or meta ads. So what I can do is I can create maybe a crash course of maybe five to ten videos, less than half an hour videos, which I can create a course, which is like a crash course, and I give it out free to my customers so that they understand my style of teaching, they understand the products basics, and now they are more willing to share their contact information with me. The other option is webinars or online ELs. This is very effective again, wherein you can conduct free webinars where you bring in people, and you showcase the value, you offer the value what you have in place. And then at the end of the webinar, you ask them to provide their contact details, or you can present your offer. This is very effective because here you can present it, you can do it online yourself. You can show how the product works. You can add value by explaining yourself. The other format which has now started in webinars is automated webinars, wherein you can shoot the webinar, and there are tools available now, which shows the recorded version of the webinar to our customers. So in such a case, you don't have to be there physically present. So you just need to do it one time where you record the whole session, and now you run that free webinar and you target your audiences with it. So people will join it, and by the end of it, if they find value in your webinar, they will share their conta details. The other option is free trial, where we provide for a free trial for our products or services. Like we have seen this in multiple websites, product SAS based products, which we have, most of them provide a free trial period. A 14 day or a 30 days free trial period is provided for this basic reason, wherein, obviously, you want to showcase the value you're providing so that people become more uh, willing to do business with you. That is one. The second is you want to collect their information so that you can build your e mail list. So providing a free trial is a great way again, which can build a good loyal base. Other options are discounts, which we can give on the products, if you if you're D two brand, BTC brand like Amazon, and you're selling various products on your website. Then in that case, you can give discounts on certain products in exchange for the contact information. So this can also work because this will obviously give the products to the the users will get their products at a subsidized rate. So that should be okay with them to share their contact details in exchange of it. The other option is free shipping. Now, free shipping is something which you can give in your products as well. Suppose there are certain products which are exotic, they're exclusive, and rarely can people can find it. Now, if you're providing a free shipping on that, then that is kind of a privilege or kind of a special service you're providing. So in such a case, you can expect the users to provide their information in exchange of it. The other lead Pagnate ideas can be like a guide. A guide is something like you create a resource material. So whatever is your business or product, you can create a one sheeter document or a guide, which gives a complete overview of the product, its services, how it functions. Okay? What are the important things to keep in mind? How to implement it, step by step instructions, things to keep in mind while we are executing it. Resource material to read when for any kind of support they need. So all that put together, we can create a guide book. Maybe, and share that as a lead magnet, free of cost to our customers and expect them to provide our contact details. Same way, we can create reports. Okay, different type of reports, which can be created. Maybe you can pull up a report from your business, which showcases some information, some stats, some data about how the market is working, what is the market trends, vertical trends, information which you're giving, which will obviously adds value to your user base, and they are more likely to share their information in exchange of it. The other option is infographics, which is similar like reports. You can create different types of infographics on canva.com and showcase the information about your business, your product, your market, your services, which you're giving. So we can share all of this, critical information, which might be really useful, very informative, providing a lot of information and value to our user base. So that can also ignite some interest in people, and they might share their contact details. The other is a list of tools or resources. Now these can be different types of resource material which we can also create, and that can work as a leak magnet as well to get our e mail information of our customers. Another very unique idea is quiz or a survey. So what you can do is you can create a quiz on your product or your business, or a survey of your business, which you can create. And now once people are so this survey will eventually end up providing them with a free information, a free resource material, let's say a PDF, which they will get by the end of it. But before they submit the survey, you can add a login page or opt in option for them, wherein they will have to share their contact details. So once they share the contact details, they can submit the survey, and they will get the PDF document. So this can be another way. And then the last is access to content, which is again, which we talked about earlier as well. So you create certain content, which is really of added value, and you give access of that content, but partially. So the users can only read up to a certain amount on the content. If they want to read the complete content, they will have to sign up. They will have to sign up or register and provide their contact details, and then they get 100% access to your content. This is very prevalent. You will see this on a lot of publisher websites as well like New York Times, where we read certain articles, Huffington Post, where we read certain articles, and after which the access is denied. The only way to get access now is that we'll have to sign up, open an account with them, possibly subscribe, and then we get full access to the particular platform. So these are great, effective lead magnet ideas, which you can pick up from, and you can build your own lead magnet based on this, or you can think of your own. There can be other ideas as well. People can build out different types of lead magnets as well, which is more suitable to their business. I hope this makes sense. You understand these types of lead magnets which are there available working out for businesses currently. Thank you so much, guys for listening into this, and I will see you in the next vedo. 9. Best Practices When Creating A Lead Magnet: Hi, guys. Welcome to this session. In this session, we want to discuss some best practices which you can keep in mind while you're creating your lead magnet. So the first thing would be to keep the thing very simple as possible. Okay? So we want to create a let magnet, which is simple to understand, easy to understand for our users. It should not be a case that there is a lot of information which they have to go through, and it creates a lot of confusion by the end of it. So we want to keep it very clear and crisp to the point of what we are trying to address over there, what problem or pain point we are trying to solve here. And that can come only by keeping it simple. Okay, so we have to be little we don't have to be text heavy. Okay? We have to be writing down very short sentences, which can make it understandable for our users. The second option is focusing on a strength. So as we saw 12 different ideas of lead magnets in the previous video, you have to look at what is your strength point. So if you are able to write really well, if you have a particular experience with writing tin writing in the past, then in that case, you can go ahead with an e book or a PDA for a guide lead magnet, which you can create. But if you think that you are great in front of a video, you're able to explain things in a really simple manner in front of video, then a webinar or a free training can be a good lead magnet choice for you. So really look back and understand what kind of a person you are, what are your strengths and based on which pick the right lead magnet for your business. That becomes really useful because then you're able to put across your point in the most effective manner, which can generate better optims. More people would be willing to share their contact details with us. The third, another important best practice you can keep in mind is you need to have the priority should be on fast consumption, which is basically an idea that we need to make sure that our users are able to consume our content really fast. So the content has to be given in such a manner that they're able to understand the points which you're trying to make and then quickly make them execute, which is they can fill up the form. So it has to be a very short and quick and crisp, fast flow of things which we're providing in the lead magnet, which will help them provide the information. And then they can go ahead and fill up the information and share the retails. So the consumption for the user has to be really fast. It should not be a case that the users have to spend a lot of time on the lead Mag. So these are some very effective best strategies which you can keep in mind while you're building your lead magnet for your business. I hope this makes sense. You understand these strategies and you're able to easily implement them in your business. Thank you so much, Garis for listening into this session, and I will see you in the next video. 10. EBook - How to Create an irresistible Lead Magnet: Hi, guys. Welcome to this session. In this session, we'll talk about how we can create a very impressive, effective e book for our customers. So there are different ways of doing it for yourself. Okay, so there are different platforms. So one of the platforms which you can use over here is creative market. So what we are trying to do here is we have a particular book in place, and now we want to convert that into a digital book. So for that, we're going to look at different ways of building this out. So there are different platforms like creative market, which provides you digital book templates. So you can come here and you can buy these templates and then edit this and publish your book. You can just edit the whole thing and write down the book in this. So there are very impressive, effective book templates, which you can find out here. So let's have a look at this, so we can search for, let's say book template, And let's say for Canva, so which is going to give you a lot of options out here in this particular manner. So let's say these are different types of book templates which we can buy from this platform. So let's have a look at one of them. Let's say this is the one. So now you can see these are going to be very effective. These are 40 pages which are being provided in this, which you can write. You can edit the whole thing. In this manner, the book template will look like three book covers. These are all the content which you will get in this. So this is going to cost us for a person around this much amounts, which you can buy from here. And you can see it's very very professional systematic designs which are available out here, which you can easily edit and then publish, edit, and write your whole book out here, and then save as a PD. This can go as a PTF file, which you can then share with your users free of cost. So this is how this is one thing which we can certainly use, which is going to be the e book which you're creating, the book can be written in this particular one. The other thing which you can also look at is apart from this, you can provide a book cover. A book cover can be just a summary of the whole book which you're providing before people go to the e book. For that, you can make use of Canva, where there are different templates again available here, free of cost is more than enough. There are a lot of options available in the free version itself. So you can look for that as well. So for example, You can search for e book covers. Now you will see multiple options out here again, which we can find out here. Like this, we get to see a lot of options which we can find. And now you can select from this whichever makes sense for you. Let's say you're selecting this, and you can customize the book as well as for your requi. Here we can edit the whole information. And then you can give the content of the whole book. You can give a intro of yourself. Okay. All that information can be provided. And then this can go as a book cover of your ebook, which you can then attach with your e book and create the particular Ebook Lavagt. I hope this makes sense. A you understand how easily we can make use of certain platforms, which can help us create our e books in a more organized, systematic, and impressive manner, and we can share it with our customers. I hope this makes sense. Thank you so much, guys for listening into this, and I will see you in the next video. 11. Video Series - How to Create an Irresistible Lead Magnet: Hi, guys. Welcome to this session. In this session, we'll see how we can create a video series or a free video training material, which we can use like a lead magnet. For this, we can just shoot the video first, and then we can upload it on our YouTube account so that we can get a YouTube R. So let's have a look at this. If you have a YouTube channel, you can just upload the video here. And you will have the video in this particular manner, as you can see. And now this URL, we can go ahead and the video which you have created needs to be unlisted, which means that this can be shared only by you and not seen by everybody else out there. Okay? So you can unlist this video. So what you can do is you can go to the video back end out here and make the visibility unlisted. So this will be only exclusive to you whosoever you're giving the URL to, only they would be able to view the video. So like this, you can change the settings, and then you can go ahead and get the shareable video of it link of it. So you can go to share and you can get the URL of it, which you can then use in your e mail. Okay, so we will see this also going forward, where we're going to create an e mail through our Mailer light account. Over there, we can share this link and send it out like a let magnet to our customers. This way, as well, guys, this can be really useful. This is as simple as sharing a video with your users, which is adding value to them, and they can understand the whole process very easily, very effectively with the help of the video, and now they would be able to more willing to share their e mail address, their contact details with you. This can be a really impactful and effective lead magnet, which you can also make use of. I hope this makes sense. I hope you understand the process, how this is going to be. Thank you so much, guys for listening into this, and I will see you in the next video. 12. PDF or Report - How to Create an Irresistible Lead Magnet: Hi, guys. Welcome to this session. In this session, we'll see how we can create a PDF for a report, which we can use as a lead magnet for our customers. So again, there are multiple platforms where we can create very impressive, effective PDF documents, or reports, and we will use those to build out a lead magnet and share it with our users. So for that, again, we can go to first creative market where we can look for some lead magnet templates. It will give you multiple options. You can go through them. You can see which one works really well for you. So you can have a look at it. Let's say we are looking at this particular one, workbook elegant for course creators. You can have a look at it there are multiple things. They're giving all these. It is going to be 140 plus page u document, which you can then edit, and then you can upload your information here and share that. So that can go as a particular PDF document, or it can go like a report as well. So these are all the content of it which you will get here. You just need to go ahead and make the changes in the content and then upload your information in place of it. So this is really good. They're very effective, impressive, as well, very professional looking, which we can easily buy from this website, creative market, and make use of this. So this is one option. The second option is, you can also use Canva, where you can build this out in, in the free version as well. So you can search for specifically, let's say templates, you can go to the different types of documents you can create, which is possible out here. Or else if you go to the other options as well, you will find it there as well. For example, let's say we're looking at some info graphics which we want to send out. Like this, we can look at multiple into graphics which are there available. There are a lot of options which NBA provides us with, and we can make use of it in this particular manner. You can customize it. You can create your own infographics out here and you can go ahead and edit the information. Upload your information and download it like a PDF file. From here. You can download it as a PDF file, which now you can send in the e mail to your user. This document will go to the users when we're sending the e mail marketing mails, and once they sign up, once they provide their information like their name and e mail address, this document, they will be able to download and they can go through it. This content will be theirs. So this can be another option, which we can make use of. We can create a PDF for a report through di all these platforms, and then we can share this with our clients in exchange for their contact details. I hope this makes sense. You understand now how you can make use of different platforms for this particular lead magnet creation. Thank you so much Kays for listening into this, and I will see you in the next video. 13. Subscriber Management Overview on MailerLite: Hi. Welcome to this session. In this session, we'll see how we can use the subscribers section of the Mate account. Let's have a look at this. Once you log in to the account, you will find a particular section, which is the subscribers section. Subscribers management is very important. So here you will be able to manage your subscribers in very effective manner. There are different options which the platform gives you to do so. So for example, segments. Segments is going to be a case wherein you can segment your subscribers based on their attributes and behavior. Behavior like people who are opening the e mail, people who are not opening the e mail, people who open the e mail and click on some links. So like these, these can be certain behavior of our users, which is happening, which is getting tracked over here. So you can You can track those information and based on which you can build out some campaigns. So people who are not opening the e mail. So you will get that information here, and now we can make use of it to build out a e mail marketing campaign targeting only those particular subscribers. That can be a really powerful feature to use. The other option is groups where we can also all the subscribers list, the e mail list of users which you have collected now. They can be grouped into different segments. People who are coming from a particular segment, a group of people who have similarities in them. So you can segment them, you can group them into different buckets. So that can also be done. And then for each of them, you can have different e mail marketing campaigns, which you can run for. There are people who are looking at a particular kind of product of your business only. That can be a group. There are people who are taking a specific service who are interacting with a specific service only. That can be another group. Like this, when you compartmentalize your subscribers and create different buckets, you can go ahead and provide different treatments to them through your e mail marketing campaigns. Another option is going to be fields where the data will be shared with you, so you can able to see your subscriber's name, type, tag details will be here as well, which you can make use of. The other information is stats. So here you will get to see the performance of the e mail marketing campaigns, which are running, what has been the average open rate, click rate, the subscribe rate, all that analytics, which you will find out here. Okay, People coming to your e mails through different devices, engagement wise, how it has been. So all that analytics, you will get in the stat section. And then comes clean inactive. Cleanup inactive is people whom you want to remove from the list, possibly. These are those people who have been inactive, who don't respond to our e mails at all. You might you might want to remove them from the list, so you can clean up the subscriber list, the e mail list which you have put. So these are all the features which we get in the subscribers section of the account. What we're going to see is we're going to see all these sections one by one. So in the coming video, we're going to start off with groups. We'll see how we can create groups here, and we can make use of it for running effective e mail marketing campaigns. I hope this makes sense. I hope you understand the subscriber section, how it works. Thank you so much, guys for listening into this, and I will see you in the next video. 14. Creating Groups on MailerLite: Hi, guys. Welcome to this session. In this session, we'll see how we can create groups inside the MNA te account. Let's have a look at it. Like we spoke about it earlier as well, groups are going to be a part of the subscriber section, which helps you to create, so you have a list of e mail list of your users. Now with the help of groups, you can create different buckets of it. Okay. So we can do that. So there can be different scenarios in which this can be of use case. So there can be e mail list which you are created through people coming to your website. There can be people who are coming to your Facebook page Instagram page, and that is where you're also collecting e mail e mail list. There can be different pages which have been created on which we are collecting different e mails. So in such a case, it makes sense that we have different groups created for them. So it's a very simple process. So what we can do here is we can create the group by giving it a name. And now, all we need to do is we can link this group to the particular source or the medium through which the traffic is coming. Let's say, I want to attach this to my sites, specifically where my landing pages are created. I can go to my site section, where my landing page is created, and we can edit this and we can add the group out here. So what this means is that people who are coming to this landing page and signing up and providing their particular e mail information, that information will get collected in this particular group. So this group will collect all those subscribers who are coming to my landing page. In this manner, we can use the group section, which is useful for us. And now once you create these groups, you can also go ahead and make changes to it, for example, let's say, you want to make a copy of this group which is created, so you can split it and you can have multiple groups created in this manner. This is also possible. Apart from that, what you can do is you can also create the group in a particular manner, which is you can have certain conditions attached to it. So let's have a look at that. You can view the group, and now you can create some conditions. So the first condition is by default there, which is this group belongs to anyone who comes to the e mail marketing section through the landing page. Right? Now, with this, I want to add another condition that I want to look at those campaigns. Where people have not. So the campaign was not opened. If you have any particular campaign which you have run, so I want to target those people who have come to the landing page, but never opened the e mail. This kind of a combination can be created and we can create this as a segment. This is getting combined through an and function. Similarly, you can do an r function as well where you can in the same manner add the similar information out here. And you can build out various conditions as well and based on which you can add them to different segments. I hope this makes sense. I hope you understand how groups are going to help us. They're going to be basically buckets in which you put different subscribers. You might be getting subscribers from different sources. So we're just putting them in different buckets or categories so that we can run different types of e mail marketing campaigns on them. I hope this makes sense. I hope you understand the usage of this. Thank you so much, guys for listening into this, and I will see you in the next video. A 15. Using Segments on MailerLite: Hi guys. Welcome to this session. In this session, we'll see how we can make use of segments in the subscriber section of the account. Let's have a look at this. In the previous video, we talked about groups. We understood that groups is a case wherein you are getting a e mail list of people. Now what you can do is you can bucket them into different groups. People coming from a particular source, you can bucket them in a particular group. Like in this case, as you can see, we've created one group called Facebook Group students. This can be those people who have joined and they have provided their e mail addresses through a Facebook group. Now, there's a difference between groups and segments. Segments is going to be a section where now, let's say you have a set of people which you have got, which is in the groups. But in that, you want to segment them by a certain behavior or attribute. And that is called segments. So let's say, considering the example of the Facebook students group, which we have, this is the total population of people who have come to us, who have shared the e mail address contact through Facebook group. So this is a complete list. But now in this, and I've been sending out e mails to them. Okay? Now, assume that out of this whole list of people, I want to target a particular segment of them, people who have not clicked on my e mails. So that can be done through segments. Groups will not be useful out there. When you want to segment a particular sector of audiences from the total population, that is when we make use of segments. So let's have a look at it guys. We'll see different scenarios where we can use this. You can start creating the segment very easily. Let's say the first segment which we're creating is for Facebook group students. Who did not click on the e mail. We can give the name in the same manner, and now we can create a condition. Now this will filter the whole data of the users in this particular group. Let's start. Okay. What we're going to look at is, we're going to look at groups In which case, they belong to specifically this particular group. Obviously, we're talking on this Facebook group students, and what is the action they have taken? They have not clicked on any of my e mails campaigns. I'm going to choose campaigns, and I will say was not clicked, A campaign. This is the filter which I've created now. This will cut out or segment out only those people who have not clicked on any of my e mail marketing campaigns. This can be one segment which we have created. This can be one way. The another segment, similarly, you can create, which can be a segment of people who have clicked on your e mail. People who have actually clicked on the e mail, you would like to segment them out as well and give them a special e mail, an offer, which you can give it to them. In that case, you need a segmentation for that as well. You can build out in that manner. We can say, again, a Facebook group of students, and we can say clicked. These are those people who actually clicked on our e mails. Now for this as well, we can create it, so the groups belongs to this particular group which we are talking about, and the condition is they have clicked on the campaign. For them, I would like to have a separate offer e mail which I will be targeting on them. This becomes another segment. Another scenario which you can think of is possibly a case. Wherein we are saying that, let's say, there is a segment of people who have not yet been assigned any groups. What is happening is because if you don't assign any group, that means you are not sending out any e mails to them. They have registered, they are a subscriber of your e mail list, but you have never reached out to them after that. It makes sense for us to have a particular segment created for such users as well. We can create another segment, which we can say as users not aligned with any cop. And now this we can say as no groups. They have no groups at all, and this can be also created. Now, the great part about segmentation is the fact that these lists which you're seeing are going to be dynamic in nature. So what I mean by that is, all these lists will be automatically updated, which means that in the future, if there are any users who you have not reached out to any new user who comes in and we have never sent any e mail marketing e mail to them, they will get automatically added to this group. If there is any user who in the future, who the new people you are getting to, and you have reached out to them. If they are a part of the Facebook group now, students and they have clicked on the e mail, they will automatically get added to this group. Similarly, any new user who is a part of the Facebook group students and did not click on any of your marketing e mails, they will get added to this particular segment. So this segment will dynamically change and increase over a period of time, as in, er, new users you're adding to your mailing list. I hope this makes sense. You're able to understand the clear differentiation between segments and groups. Segmentation helps you to target a particular portion of the audience for different marketing initiatives you want to take with them. Groups is going to be the total segmentation of a particular source of users you have received from a particular media. I hope this makes sense, and I hope you're able to implement this in your marketing e mail campaigns. Thank you so much, guys for listening into this, and I will see you in the next video. 16. Importing or Exporting subscribers on MailerLite: Hi, guys. Welcome to this session. In this session, we'll see a very easy feature to use, which is importing or exporting of subscribers on the Milt account. This also can be needed sometimes wherein you want to export certain subscribers from here and use them on a different platform, maybe like a mail chain, or you need to import some subscribers onto your mailer light account. This can be very easily done. Once you're in the subscribers section, here, it will show all the subscribers which you have in total, right now, which you can easily download as a CSV file by going to actions where you can go to export CS. This will help you download the whole data, which you will get to see out here. In this manner, as you can see, it is getting downloaded, and then you can access it from here. The other option is sometimes you want to download or specifically, you want to go ahead and export out a particular segment of mail users, mailers e mail list, which you have, so you can go to groups. You can also export certain groups. So let's say, I want to only export the Facebook group students from here. So I can view the group and do the same thing out here, which is I can go to actions and export. This way, only the Facebook group students will get exported, which I can use further. So that's another option which you have. The third scenario can be that like the previous video which we saw, we can create certain conditions. Okay, which can be like a segment segments which we're downloading. Okay? So let's say the same one which we're looking at, groups, which belongs to Facebook group students. And the condition is they have not clicked on any of the campaign. This can be a segment which you can create, and then you can download this. It will show the number of subscribers, and then you can export this CSV file and use it further. There can be different scenarios in which you can export the whole data or part of the data or particular segment of the data, as you can see here. The other option is importing. For importing users data onto your mail it account, you can go to add subscribers, and this is where we can import. Now for importing, there are multiple different ways of doing it. There is import from a CSV or text file. You can just come here and you can import the one which we had downloaded. Now you can see we are importing this. Once you start importing, it will look at the mashed file subscriber, the information over here. We can skip this penslix, we can skip all of the subscribed. We can say, a new date field. Like this, we can provide all the information, and then we can finish the import This is one way of subscribing or importing the e mail list into your mail Lite account. The other options which you get over here are copy paste from Excel. If you have a particular Excel in which you have all the e mail users details, you can fill it up here in this format. If you have only single user which you want to import, then you can go to add single user, you can provide their e mail and name, and you can add to the group. You can choose the group to which they should be added, and then add them as simple as that. And the fourth option is import from mail chain. So if you have a particular mail chip account where also you are collecting subscribers, then you can connect this account with your mail chip account, and then you can import the data from there. So these are the four options which we get for imp subscribers, new subscribers to our mail lite account. I hope this makes sense. I hope you understand both the aspects of it, exporting and importing of user data into our account for different scenarios. Thank you so much, guys for listening into this, and I will see you in the next video. 17. Remove inactive subscribers on MailerLite: Hi, guys. Welcome to this session. In this session, we'll see how we can remove any inactive subscribers who are there in your e mail list. So there can be a lot of such users who have provided their contact details, but they never interacted with our e mails, which we sent to them. So in such a case, we should be ideally cleaning them up. We should be removing them from our mail from our list. The reason being that they have not been to, we have not been able to convert them. They have not responded to our e mails. Possibly, they are not so interested in our business or services or products which we're offering. So it makes all the more sense that we keep track of such kind of subscribers, and time and again, we remove them from our list. So this can be done in a very simple manner. We can come to our subscribers section in the cleanup inactive section, which we have. So here, you will find a list of all the users who will be showing up here. And now you have the option. Either you can save it as a segment. So what happens here is in that case, such new users who are not who are inactive in your case, in your mailing list will keep on adding to the segment. You can also export them or in a CSV file as well. That option, which you have. Now, you can also see this data by time. So you can look for inactive since last six months or 12 months, and that way, the list will be shared with you. So let's say there are users who have been inactive for 24 months, which is like two years. So in such a case, it all the more makes sense for us to unsubscribe them. So all these options becomes very useful. This way, what happens is you're keeping your mailing list, your e mail list much more active, by removing such kind of users from the list. I hope this makes sense. You understand this simple feature which we have, which can be like a hygiene check, which we want to maintain while we are interacting, working with our users in our mailing list. I hope this makes sense. Thank you so much Kays for listening into this session, and I will see you in the next video. 18. What is a Landing Page: Hi, guys. Welcome to this session. In this session, we'll see what is a landing page which you can use on Mail Lite. So Landing page is going to be the one page which you create where you place your lead magnet, which the information, something which is of value which you're providing to your customer for free. And this is where you ask for your customers to provide their contact details, their name, and e mail address. So in the Milt account, you can go ahead and create your landing page as well very easily. So let's have a look at this. Once you are inside the account, you can go to the site section where you can come and create landing pages. This is where we can start creating it, a very simple straightforward process. We're going to create a particular landing page. Now you can choose a particular group as well for whom you want to create the landing page. You can choose that and now there are various ways of doing it, the one is going to be wherein there are some templates provided. So there are ready made templates provided by malate, which you can select from, and you can build out, you just need to customize the content and the landing page can be created from here. The other option is you can create from scratch as well like an empty slate where you can start off from scratch, and build out your landing page as per your requirement. So this way, landing pages can be created out here. If you see here, for example, This is one of the templates which you will get, wherein, you can go ahead and customize this page, completely as per your requirement. You can make changes to it. If you want to add certain other content as well, you can add those elements from here and build out your landing page as per your requirement. Once you create this, then we can use this for providing specifically the lead magnet, and we can ask for our information from our users, which can be their contact details. I hope this makes sense. You understand the use case of landing pages and how you can very easily build them out on the Milt account. Thank you so much, guys for listening into this session, and I will see you in the next video. 19. Creating an Irresistible Landing Page To Attract More Clients: Hi, guys. Welcome to this session. In this session, we'll see how we can create a landing page as well on our mail te account to attract more lines. So for this, we can go into the account and we go to the side section, where we can create a landing page. Now, a landing page can be created for various reasons. It can be for getting form signups. We can also have it to build some interest or promoting newsletters, which we can do here, contact forms, surveys. There are various ways of creating a landing page out here. So Mate gives you multiple options over here, which is very simple. So you just need to provide first, the name of the landing page which you want to create. Let's say we're trying to create a e mail marketing landing page. So that's going to be a landing page which we're creating. And now there are multiple options for this. Now, this particular landing page is going to be for a certain group. So we can select all the groups or we can select specific groups for which you want to create it. You can do that. So once you link the groups as well to the landing page, then we can start looking at building it out. So there are multiple options which Mite gives you. One is where you can build it through AI. So you just need to provide the kind of information, the kind of business you are in. You provide that, and it will build on its own, so that can be one option. So let's have a look at that first. So here you give your company name, your industry details about your site, which we can give here. Then you can also tell what is the side goal. What exactly do you want to achieve through this landing page. Let's say you're saying you want to capture subscribers. So now it is going to also ask you for some writing style and website style, which you can provide out here and then generate. So it's going to look at all the information which we have provided, based on which it start going to build out a landing page automatically, which then you can customize as well. So now you can see this is how the landing page has been created, which has a lot of information provided out here. So you can go ahead to each of these and you can modify them as well. So all those options will be available out here for us to do that. There are certain other versions as well, which is being given over here. If you want to try those out, you can use those as well. This is going to be the first version, which is using the AI tool. Other one is you can start from scratch, so this will be an empty slate from where you can build out the whole thing. There are different segments, you can add to it. You can add each of the sections over here, which you get to see. So multiple options which they will give you, so we can select the kind of sections you want to add over here. And by doing so, one by one, you can build out the whole landing page. So that's another option. The third option which we have here is going to be the predefined templates, which we get to select also. So Melt has a lot of predefined templates as well, which you can make user. We can use the templates as well and make changes to it and build out our own personal landing page with it. Now you can see these are all the options, which it gives you with. So you can do a preview of it as well to see how it looks like. If you like the landing page provided by them, then you can go to this and you can edit this and build your own landing page on it. So now what we can do is we can go ahead and edit the whole thing. We can start making changes to it. Okay? We can add the information over here. You can give your information in this particular manner, and write down the information. You want to add any sections, you can do that as well. If you want to remove a particular section, you can just remove this from here in this way, and you can add other sections as well in place of it. You can move around the information also. If you want to move a particular section, you can do it in this particular manner very easily, and then build out the whole thing. Once you're fine with this particular page creation, then we can go to De editing. Once you're done with that, now comes the other details which you will have to provide for the landing page like the URL. What will be the landing page for so we can say something like this? In this manner, we can provide the URL of it. We can choose any Fevicon, which you have so you can add the Fevicon as well, and other SCO settings, which you want to give the page title, e words, all of that, which you can provide out here. These are details which we will provide. Once you provide all this, you can do site in text as well. This becomes our specific URL, which we have created now. In this manner, we are able to guys create a specific landing page for our business. Okay. And now we can use this for collecting e mail addresses, e mail contact details of our users. You can share this particular landing page. You can add this to your website. You can share it on social media as well where people will get to see it, and once they read through the page, if they're interested, they can share their contact details. I hope this makes sense. I hope you understand how very easily, you can create a landing page on Milt. Thank you so much, guys for listening into this, and I will see you in the next video. 20. Creating Subscription Forms In MailerLite: Hi, guys. Welcome to this session. In this session, we'll see how we can create forms which we can use on our websites, which can be also helpful to generate the quantact details, get contact details of our users. When users come to our website, they will be able to fill up these forms and share their name and email address. So we can easily create this in our mailer te account. So once we are in the account, we can come to the form section where we can create these. So these forms can be of three types, which can be a pop up form, which is when people are scrolling through a website, the form will come in front of them like a floating image, and they're able to fill up the form over there. Another one is embedded form, wherein it will be a part of your website. When people are scrolling through it, they will find it at the bottom or in the middle of the page where they can provide their name and email address. The third one is going to be promotions where you can do a lot of promotions, wherein you can ask for they can avail the promotion once they provide their contact details. So that is where you can create this form and collect their contact details over there. So let's have a look at this guys, how easily we can create this form. What we can do here is we can start creating the form from here. And we can give it a name. Let's say we are creating an embedded form, and we can save it. Now, we'll also need to link this to a particular group of people whom we are targeting it to, so we can select that group also out here. And now we get into the form builder page where we can design the whole form. So this is a basic template which is given to us, on which we can create this. Here, multiple all the things can be customizable over here, as you can see. You can click on the part and you can change this. Let's say we're saying this is a e mail marketing newsletter, which people will get. Then you can change the content over here as well, sign up for news and special services offers. You want to change that, you can do that. Then if you want to collect apart from name, apart from e mail, you want to collect the name as well, so you can have that as well and put it in a particular order as you want. Other than this, there are different formats, so you can have the default one, which is this, but you can also have a horizontal form or a card form as well, where you can add images. You can add an image also here. You can browse through it. That's say in this manner, so you can have an image added. Now, what you can do is the rest of the things, which is you can change the background of the form as well. In this manner. You can also change the text background, all that can be customizable out here, even the button, which is here, you can go ahead and make a change to that. All these things are possible out here. As you can see, you can make changes apart from this. You will also have the success message page, the page which comes after they fill up our form. So you can change the image, or you can change the response part as well here. Once this is done, can find the form over here. Let's say, I want to make some more settings. Let's say the other settings which we get over here. I can also add any privacy policy information out here. I can also add a confirmation checkout kind of thing so people can opt into this or let's say a GDPR rules, which I want to add to the whole newsletter. We can do that. Apart from this, you can also add any recapture. So we want them to fill this up as well while filling up the form. So this is also possible out here. All these settings, also, you can add to the whole thing, and then create your form. So now that the form is built out, you can see a preview of the form right here. You can switch on the double opt in, so people will be able to opt into this when they receive the e mails. You can share the URL with them as well. You can copy the URL from here and share it with the users in your e mail, in your marketing e mails, which you're sending out. These are the groups to which we are going to target this. So this is how we are able to create our form on the mail te account. All right. I hope this makes sense. You understand now how forms can be built subscription forms, which can be useful to collect the contact details of our users. In the next video, we will see how we can embed this form on a particular website. Thank you so much, guys for listening into this, and I will see you in the next video. 21. Adding a subscription form to your website: Hi, guys. Welcome to this session. In this session, we'll see the subscription form which we created in the previous video, how you can add it to the website. So once the form is created on a Milte account, all we need to do now is we can add this to our particular account to our website. So let's say we have a WordPress website. So we will go to the back end of our WordPress website, where we'll have to add a Milte plug in. So we can go to the plug in section where we can search for mail Lite. And now, you will see multiple plug ins related to mate. What we require is a elite sign up forms plug in. So with this plug in, once you attach this to your word press account, it will simply ask you to connect your API key. So you can get your API key from your Mite account, and you can add that in the plug. Once you attach the API Key over here, then it will allow you to link your your form from the Malate account into your Wordpress. So and that way, we will be able to add our form to our WordPress website, and then you can use it on any page. I hope this makes sense. You understand now. So what you require is a malate lug in in your WordPress website. With that, you will be able to embed the form on your website. I hope this makes sense. You understand the complete process. Thank you so much, guys for listening into this, and I will see you in the next PD. A. 22. Introduction to Email Automation: Hi, guys. Welcome to this session. In this session, we'll talk about e mail automation. E mail automation is basically a way by which you can automate sending out e mails to your subscribers. There can be different scenarios of different types of subscribers which you have received, and you can build out automation wherein a sequence of e mails can be sent to them to convert them into your customers. There can be different scenarios you can build out in this e mail automation. The best part about this is, we just need to set up the automation for once, and then it continuously runs on its own at the back of our month. Okay let's have a look at this. So in the Malte account, you can very easily create these automations by going to the automation section. And there are different scenarios which you will get out here. So for example, you can create an automation from scratch, if you want to. However, there are various templates provided by them. Like, for example, a simple welcome e mail. This is an e mail which the subscribers will receive once they subscribe to your e mail. So this is a simple automation which we can have. But now look at maybe winning back inactive subscribers. People who have subscribed to your e mails, but they have not been engaging at all. In such a case, you can have a different kind of automation, which can be set up. Let's have a look at this, what is happening here. What we can do is We can go ahead and send a discount offer to such subscribers, wait for three days, and then look at the discount offer has been clicked or not. If it is yes, then we send out a custom e mail to them, or else we send them like a last chance offer e mail, asking them, and again, we wait. We wait for three days. And then in the next one, we say that the last chance offer is here, if they want to avail it, they can click on it. If they say yes, then we can move to another e mail and pursue them over there. Otherwise, if they have not still they don't click on it, then we can mark them as unsubscribed. So this can be a really good way of going ahead and trying to bring back unsubscribed users to our mailing list. So like this, there are various options. R target subscribers Another scenario. In retarget subscribers, we are trying to re target to the people who are our subscribers. So we can start with giving them a campaign offer, wait for three days for them to respond. And then we can say that we can provide the campaign offer with a condition, that if it is clicked, then it is good. Okay? They can get a custom e mail for that. And then we also give them other offers which are available with three offers which we can give them and try to convert and re target them. So like this, there are various types of templates which are available here, which we can make use of. A new promotion automation e mail can be created. Okay? Maybe if you're giving an online course to your subscribers, we can create an automation e mail where we can bring them to the particular offer page for the course and make them possibly purchase it. Or maybe birthday wishes as simple as a birthday wishes automation can be done, so we can track the birth dates of our subscribers and send them an automation e mail based on it. Like this, if you see, there are different scenarios of automation e mails, which can be created, a sequence of e mails which we put into place and which runs at the back end. And we try to reach out to different types of our subscribers with a specific actionable step to be taken. I hope this makes sense. You understand how automation e mails work in the coming videos. We're going to see multiple examples of these and we'll create these as well on the Mat account. I hope this makes sense, and I will see you in the next video. 23. Planning Your Email Sequence Like a Pro: Hi, guys. Welcome to this session. In this session, we'll talk about how we plan about creating an e mail sequence for our businesses. So whenever we are planning to build out an e mail sequence, we need to think of what is the purpose it is going to fulfill. From there we start mentioning and thinking about how the e mail sequence would be. All the automation which we were seeing in the previous video has to be do with a sequence of e mails which we send to our users who have joined our list. So the first thing which we obviously should be doing is sending out a welcome e mail. A welcome e mail to welcome them into the community where you're going to serve them, nurture them, providing more value through e mails. So e mail a welcome e mail should be a Must thing, which we should be doing. And then we build out an e mail sequence. An e mail sequence is basically a sequence of e mails, which can be three to four e mails which we are sending to them initially. These four e mails can be about your business, your product, your services, the information which you want to share with them, all that you can give in the first four e mails. So this way, you are building a relationship with your users, and also giving them an idea about what they can expect from you. The other aspect of e mail sequence is, like we were discussing earlier also, we need to clearly define what is the goal to achieve with this e mail sequence. There can be different types of businesses out there who have different goals altogether. You need to also clearly define what do you really want to achieve as a goal through this e mail sequence. So there can be different scenarios. One scenario one of the goals can be that you want to sell your products and services through the e mail sequence. Now, in such a case, we need to this is only possible and you can do so through e mail sequence. When in each of your e mails which you're sharing with them, you're adding value in it. You're adding value, you're giving information of value to them and they read and they are influenced by the information which you have provided, and now they are ready to buy your product or services. This can be one of the goals which people can have. Another one can be wherein I just want to the e mail sequences are created to increase credibility. I'm not planning to sell anything through the e mail marketing, but I want to just build credibility with my users who have come to my list, and that is why I've built out an e mail sequence where I give a lot of information regarding a particular topic. The other aspect of a goal which can be there is wherein I want to inform my users about products and services. I'm not selling it, but I just want to give them information, create some awareness about the product and services which we have, and then leave it up there. The intent is just to make them aware about what we have to offer. Similarly, a lot of businesses can be there, whose goal of creating e mail marketing is just to send news or updates regarding products and services which they have bringing in. If there is any new product launch, or if let's say there is a new blog page which we have written. In such a case, in the e mail sequence, the four e mail sequence which we send out, we can add another e mail to that. Wherein we give them an update about the new blog which we have written, so that people can read that as well. If they're interested ever in the future, they can reach out to us for doing business with us. So there can be various reasons or goals based on which these e mail sequences can be created. Another goal can be wherein we want to send out e mail sequences on specific dates, which can be like a father's day or a mother's day, Christmas, or on holidays. So now we are trying to reach out to our customers on a seasonal basis, and based on which we want to get some leads generated, sales generated from that. So this can be another approach of sending out e mail sequence. And then if the e mail sequence can also be used for talking about new product launches, services, which we are bringing in the market. So we can make them aware about it that there are new products which are coming in, and they can check it out and if it adds value to them, they can go ahead and purchase. So like this, we can build out different types of e mail sequences, guys for various goals. So in the coming videos, we are going to see similarly e mail sequence created on the platform, where we're going to see and reach out to the new customers, new users who are joining our list. So let's have a look at that and see how we can build it out on our Mail Lite account. Thank you so much guys for listening to me on this session, and I will see you in the next video. 24. Creating An Email Sequence in MailerLite for new customers: Hi, yes. Welcome to this session. In this session, we'll see how we can create an automation for our new customers who are joining our list on the Mail Lite account. So let's begin, and we can create this automation from the automation section, which we get on the account. So once we are here, we can start creating a new automation. So we're going to start from scratch. So we can give it a name. Let's say new subscribers. And we're going to start building it out. So we'll take the same example which we had talked about earlier also. Let's say we're creating this sequence, four e mails, which we want to send out to our people with a welcome e mail. So let's begin with this. Here, you're going to start off with it ideally speaking. So what we're doing is, we want to create this for people who are joining the particular group. We're going to mention the group as well as say people who are joining the Facebook group for students is the one where I want to start off with this e mail sequence. And now you can save this. Now we have this on the starting. Now it will give you multiple options. What we want to do is we want to send out the first e mail to them, which is ideally going to be a welcome e mail. In this particular manner. We can provide other details, who is sending it from the sender e mail. We can also design the e mail, the content of it, which we'll see in the coming videos. You can also set any tracking. If you want to do UTM tags parameters, which you want to set, you can do that here as well, and you can choose your language. So this is going to be the first part. Now after this, we want to look at the second e mail. So we can go ahead and add the second e mail were, where we can give more information, content topics about it. But now if you see There is a problem here. The problem is that let's say this is what we have implemented and this has started running. So how it is going to look like to a user, a user who just subscribed to your mailing list, will first receive the welcome e mail. And then right after that, he will receive the second e mail, which is not a good user experience, we would say. What we would want is that between the first e mail and second e mail, there is a time delay. So what we are going to do is rather than this, we're going to add a delay first. So here you can add a delay. Let's say a delay of one day. You can have different types of scheduling, which you can do out here as you can see multiple options available. So we're quoting a delay of one day after one day is when we want to send out the second delay. Now this is better. We can put the second e mail. Provide all the information and save this and move forward. Similarly, we're going to follow with the third e mail which we want to send out. There as well, what we are going to do is, we're going to go ahead and add a delay. Let's say a delay of two days, and now comes the third e, which you can provide out here. Once you provide the third e mail, now after this, you want to segment and see what kind of users you want to reach out to. So here, what we're going to make use of is a condition. So condition will based on certain actions which people have taken, now you want to segment them into different groups and give them different types of treatment. So here with the help of condition, we're going to split. We're going to split the whole mailing list users into different groups, and that is where you can make use of conditions. So Maite gives you two options, any rule, or all rules. Any rule means, so here you're going to add some conditions, and any rule means that if any of the conditions are met, then we go with the green path. However, all rules means that all the conditions need to meet, only then it can go through the green path. All right. We'll see this as example. Let's say I'm choosing a particular activity over here. Now we have put a condition that the users, particularly, who clicked on the email. If it meets this rule, they're going to go to the green part. If in case of all rules, it is going to be same again because right now there's only one condition which we have created. But now look at this if I add another condition. Now we have two conditions over here. So how this is going to work is, if I choose any rule, then any of these conditions, either this one or this one if meets the criteria, it will go through the green part. But if I choose all rules and it becomes and, then both the conditions need to meet, then only it will go through the green path. That is how you can customize the rule for yourself and build it out. Let's say we're going ahead with this, right now, where we are saying this one and we save this. This is a group which has been created, and now the action, which you want to take. Now if you have segmented them, what do you want to do with the people who go through the green path? You can put an action. Let's say you want to specifically move them to a different group altogether. So these are all people from the Facebook group, specifically, which we are looking at. What you want to do is move them from Facebook group to another group. Let's move that. You're going to move them from Facebook group to let's say e mail. This way, I can create this part and for the people who did not meet the criteria. For them, I want to again, go ahead and send them out and another e mail, let's say, Another e mail which can be a let's say a free guide, which I want to provide them, which gives more information regarding the business, and I want to set this up for them. Now here again, if you see closely, there is a problem. The problem is after the third e mail, just after the third e mail, they will get another both the options which is coming up over here for them. Here again, we should have added another delay, after which we could have gone ahead with the conditions, e mails being sent out. So we have to go back and add one more delay out here. So now this looks proper. So this is a simple e mail sequence guys, which we have created now to nurture our new subscribers. People who are joining our list, we are sending them a welcome e mail and then a sequence of a couple of more e mails, and then providing them some more information to segment them into different groups eventually so that we can nurture them differently over there. I hope this makes sense. I hope you understand how very easily you can build out such a e mail sequence on the Milt account, and you can use this for different scenarios. So you can build it out for different situations, different types of customers whom you want to cater to, and you can set this automation so that you don't have to do this again and again, manually later on. Thank you so much, guys for listening into this, and I will see you in the next video. 25. Activating and Testing your email automation: Hi, guys. Welcome to this session. In this session, we wanted to see how we can activate our e mail sequence, which we have created the e mail automation, which we saw in the previous video. And then also maybe we can test it out. So for that, once you have created your e mail automation, you can switch it on from here. Okay, so there will be a gray editable button, so you can use this to switch on your particular e mail automation, and you can find it in the automation section. Now it will appear over here, you can come to the new overview page where you will get all the information regarding your automation which you have set up. So here, you will be able to switch the activity, which is you can switch it on or you can pause it, all that will be here. You will also be able to see the subscribers over here, specifically, how many you have. All that information will be provided right out here. You can also see the subscribers in the queue. Okay, how many are about to join this particular group Okay. That also information will be provided right over here. If you go to the and now what you can do is You can go to your landing page, and over there, you can fill up your form, fill up the form with your name and email address and test this out. So once you fill up your e mail address and name and submit, that should dally now become a part of the group. And when you refresh this particular page, it should show as one subscriber out here. So this way, you will be able to maintain, manage your automations from this particular page, where you can also go ahead and edit the workflow as well,ver you need it in the future. You can come here and you can make changes to the automation as well as the system requires. Hope this makes sense. You understand now how you can manage your active automations on the account and how you can continuously make changes to it and also try to improve the list which you have generated. Thank you so much, Kays for listening into this, and I will see you in the next video. 26. Analyzing your Campaign Data. : Hi, guys. Welcome to this session. In this session, we wanted to talk about how to analyze the campaigns data. Once you start running your e mail marketing campaigns, it becomes important for us to analyze this data. To analyze this, there are certain metrics which we should be understanding very clearly. So let's have a look at this. These are some of the most common KPIs for understanding the e mail marketing campaigns data. So the first one is going to be open rate. Open rate is basically a ratio between out of the total number of times the number of e mails which was sent out, how many e mails were opened by our users. So let's say, if I send out 100 e mails to our users, out of that 100 e mails, if 40 e mails are opened, then my open rate is 40%. So this is one of the important metrics or KPIs, which we track over here. Another one is going to be click through rates. Click through rate is what percentage of the people actually click on the links in the e mail provided. So the e mails which we have sent out. Now, in that e mail, what percentage or how many people click on the links provided inside the e mail. This also is very important because this shows us that how much of the e mail content people are reading. People are going through and people are able to understand. So we also want to make sure that we have a high click through rates, which give us a confidence that people like our content and they're interacting with our content. The other aspect of it is going to be subscribing. So we just want to keep track of also how many people unsubscribe from our e mail list, which gives us an indicator of what percentage of people find our content irrelevant for them. So these are some important KPIs which we should be looking at on the platform as well. If you go to the Malate account here on the dashboard, you will get to see such kind of information open clicks. This is where you will see data coming up. Also, campaign wise, it will give you information that which are the campaigns which are running, how many e mails square and how much percentage was opened, clicked, unsubscribed, so you will get data over here as well. If you want to see the data at a campaign level, then we can do that as well by going to the campaign section specifically where the complete information will be provided. So now once the campaign starts running, it becomes important for us also to analyze or optimize these campaigns. So there are a few things which we can certainly look at to optimize campaigns. So the first is, we should be focusing on increasing the click through rates. Now, as we spoke about it, click through rates are the percentage of how many people clicking on the links provided in the e mails which we send. Now, in order to improve click through rate, what we have to look at is, how can we provide more value to our users? So in the e mails which we are sending out, if you're able to provide a lot of more value, then only we can expect high click through rates to happen. People will be more engaging with our content and possibly click on various links on it to go to different pages of our website. So we have to work a lot on improving the value which we're providing in our e mails. The other aspect of it is increasing the open rates, which we can try to optimize the performance. So for getting better open rates. What we have to look at is we have to make our subject lines much more impactful and intriguing, and it should be very much appealing. So when you have your subject lines very appealing, then we can say that it can have a better open rates, people will tend to click on it. It should have that sense of suspense or urgency, which we can add to the subject lines, which can make people trigger them to click on it and come to the and visit the email. The other aspect is going to be, obviously, increasing our subscribers. So we should be creating a lot more content and the different sources which we are using where we are promoting our content on our website, we should be doing a lot of more marketing of our website and on social media platforms where we are available, where we try to engage with our customers more. We need to increase that in order to build our subscribers. Population. So over a period of time, when we are continuously building content, we should be going out and doing regular content posts, which we can do across all social media platforms to generate that kind of traffic to our page, which can increase the number of subscribers for us. So these are three optimization tips which we can always keep in mind, and we should be working on when we are running our e mail marketing campaigns. I hope this makes sense. You understand these points, and you are able to apply them, implement them in your business. Thank you so much, guys for listening into this, and I will see you in the next video. 27. Anti- SPAM Policy. Keeping Your account healthy.: Hi, guys. Welcome to this session. In this session, we just wanted to talk about the anti spam policy which Mera Light has, which we need to be aware of. So let's have a look at this policy. So they have a particular policy, strict policy around this, wherein they have different scenarios, wherein they've spoken about clearly that if our campaigns have a high percentage of spam complaints that can lead to account suspension. So not more than 0.2% of SPAM complaints bounces, not more than 5%, unsubscribes, not more than 1% or very small open rates. If we have very less open rates of less than 3%, that can also lead to account suspensions. So the idea is that we need to make sure that there is no spam e mails which are being sent out to our users. That is one aspect of it. Also, the other aspect of it is we are not buying leads to add to mail to our list, to make them subscribers, and then send them with e mails. That is also something which is not appreciated and accepted over here, which can lead to, again, account suspensions, as you can see. So, we have to be very careful about the anti SPAM policy, which Merit has and work according to this. We have to make sure that these numbers are met properly as given over here, and we stay within the limits which are being specified. I hope this makes sense. You understand this particular policy, and you're able to implement this properly in your business and for your clients. Thank you so much, Kays for listening into this, and I will get back to you in the next video. 28. What Is A/B Testing And Why Is It Important?: Hi, guys. Welcome to this session. In this session, we want to talk about what is AB testing and how we can use e mail AB testing in our e mail marketing campaigns. So AB testing is basically a concept wherein we can test a particular group of our audience with a specific e mail which we send out and we see the reaction to it. So what we are basically doing is, if we look at AB testing. So what we are going to do is we will have, let's say, we have 100 people in our e mail list, out of which, for the 1010 users on which we want to do an AB testing. So what we do is in such a case, for these ten people, we are going to send out two different types of e mails specifically and see how they react to that e mail, particularly. How is their open rate, the click through rates which we are getting out of that? Based on which, then we can understand that which particular e mail type is working better. So once we understand that there is a particular type of e mail which has received better open rates or flick through rates, we can apply that e mail to the rest of the 90 users, which we have in the e mail list. So that is called AB testing, where we're going to test out a certain audiences by creating two versions of the e mails and sending it to the users and see how they react to it. So this is also possible through our Milt account, wherein we can create a AB split test campaign over here very easily. And we can build out the campaign, which runs parallel to the original campaign, and now we reach out to the audiences. Now, based on how both the campaigns work, we can understand whether the experimental campaign worked out really well or not. So we can look at the clicks, that opens, how many we received from the experiment campaign AB testing, and based on which we can move forward and apply those ones to the remaining users. I hope this makes sense in the coming videos, we'll see how to create an AB split campaign as well in the Malte account. Thank you so much guys for listening into this, and I will see you in the next video. 29. How to Plan Your A/B Test Campaign: Hi, guys. Welcome to this session. In this session, we'll see how you can plan out your AB testing e mail campaigns. So before you start doing AB testing of e mails, it is important for us to have a proper plan around this. So there are different types of AB testing which we can do out here. So you can do a e mail AB testing campaign on subject lines. So you can have different subject lines with which you can run your campaign and then compare its performance. Similarly, you can do it with e mail body or the e mail information which you're providing. So you can have two different e mail bodies created different content and catering to the same audience, and we can test their performance and decide which body, which particular e mail content works better. The other option is e mail images. You can try different images as well in the e mail. And do the test as well to compare its performance and understand which one works best for you. Other option can be e mail videos. So you can have two different e mails created with different videos put into it and test it out with your users to see which one is getting you better user engagement. Similarly, we can make use of call to action phrases as well, different types, like by signer register. So we can add different types of call to action phrases in the two different e mails and see which one works better. Similarly, we can also have an AB testing done around what you have to offer. So we can have different offers on two different e mails sent out to the users and see which one has a better response. Which one is getting more clicks, possibly, and that can tell us which one works better for us. Different types of e mail AB test campaigns can be created out here. Now, whenever we're creating these AB test campaigns, a couple of things which we need to keep in mind, which are recommendations. The first is whenever we're testing it out, we need to make sure that we're testing out only one variable at a time. So what we mean by that is, if you're doing an AB test campaign on subject, subject line is the only variable which you are changing, and you're comparing its performance. It should not be a case that we're creating an AB test campaign where we are not only changing the subject line, but we're also changing the e mail images. The issue with this is that once you see the result, when you see the performance at the end of the campaign, we really cannot identify the root cause for the impact. We really cannot say the impact which came was because of the subject line change, or was it because of the e mail images which we changed. So that is why testing should always be done with only one variable change, which we are doing. So that is one thing which we need to keep in mind. The other thing is, we need to clearly define the goals. So once we are running the AB test campaign, we need to be clear about the metrics. We are going to check, which will clearly tell us whether the campaign was a success or or not. So cL data open rate data, specifically, sales data is going to be something which is going to define our goals, and that will clearly tell us whether the AB test campaign was a success or not. I hope this makes sense. These are few things which needs to be kept in mind before we start building out any type of AB test campaigns for our e mail marketing. I hope this makes sense in the coming videos. We'll see how we can build out such AP test campaigns as well. Thank you so much Kays for listening into this, and I will see you in the next video. 30. How to Create An A/B Text In MailerLite Step By Step: Hi, guys. Welcome to this session. In this session, we'll see how we can create a AB test e mail marketing campaign inside the Milt account. So let's when once we log in to our account, we can go to the campaigns page where we can create this particular campaign. So we're going to create a new campaign, which will be AB split campaign, right? And here, we can start building out the campaign. So we can give it a name, let's say, we're giving it an e mail marketing post. And now we are doing to do AB spit. Here, there are multiple options. One is e mail subject. So we want to do an AB testing of the subject or by name or e mail content, or we can do sending time as well. We want to test sending out e mails on different times. Let's say we are doing it for e mail subject, which is basically where we want to try test out sending e mails to the same users with different subject lives. So this is where you can define the subject. They can be subject one, and let's say there is a subject two, which we're using out here. So you can see this is how it will go out, two different subject lines, which will go out to the users, which you can provide out here. You can add the recipients, let's say, the recipients are going to be all the subscribers out there specifically speaking. And now you can go ahead and move forward. You can add the UTM tax as well if you want to, and you can create the content. So from here, we can build out the particular e mail out. We will just need to add the content for this e mail, and then we create this AB test campaign. At the end of the campaign, you can also give the split of what percentage of the users you want to reach out to. Let's say you want to reach out to 10% of the total users, you can set that up as well. And then you can also define what is considered to be a winning option. So either clicks or opens. I users click on the particular subject more, then that particular subject line e mail is a winner. If people open a particular e mail more, then that can be a winner. So you can define that as well. To define exactly what is considered to be a winning e mail. This way, we can build out the AB testing AB split test campaign. And with this, you can understand and you can compare to different subject lines or names or e mail content or also timings. I hope this makes sense. You understand now how we can create AB test e mail campaigns. Thank you so much, guys for listening into this, and I will see you in the next video. 31. What 14 studies say about the best day to send email: Hi, guys. Welcome to this session. In this session, we want to discuss what are the best time and day when we can be sending out e mails to our users. So different industries work in different manner. Like, for example, in digital marketing, the best time and day the days would be Tuesdays and Thursdays, when e mails can be sent out. So there are different types of t and industries for which it will be very different. So let's have a look at an article to understand this. So this is an article written about the same thing that what can be the best day to send e mail in 2024? Ideally, what we are looking at here is the top best days would be Thursday, Tuesdays and Wednesdays. Usually, what we are trying to say is Thursdays would be a best time when we can send out the first e mail if you're sending only one e mail per week. If you're sending two e mails per week, then Tuesdays for the second day would be a great idea. And Wednesday is the third best day to send e mails. Ideally, these three are prioritized most of the time by most of the industries, wherein we're sending the first e mail on Thursday, the second on Tuesday, and then the third one on Wednesday. So this is how we are looking at it. The other aspect of it is the timing. So these are the top five best times to send e mail at. So the first is 10:00 A.M. Which we can send out, then 9:00 A.M. 8:00 A.M. 1:00 P.M. And 3:00 P.M. As well. So these can be the best time, which on an average has been seen as the best timings when e mails can be sent out, which has a better open rate through rate as well. So this is from all the data which they have collected this article has collected and put across this. Then comes also. Ideally, you can say the best times to send e mails by day of the week. Ideally, again, Thursday, 10:00 A.M. Is the topmost best performing day in that respect. Then Tuesdays Wednesdays at 8:00 A.M. Monday, at 1:00 P.M. And so on and so forth. This gives us an idea that what is working right now for different industries, majority of the businesses, what works best. And based on which now, you can schedule your e mails and you can send out the e mails. So you can go through this article. I'm going to share this article in the resources section where it talks about the whole thing with data, which is being given out here. I hope this makes sense. This is also an important segment of e mail marketing where we have to make sure that we are sending out e mails at the time and day, which are more likely to get better responses from our users. Thank you so much, guys for listening into this, and I will see you in the next video. 32. The style you'll use in your emails: Hi, guys. Welcome to this session. In this session, we want to discuss about the style in which we're going to write our e mails to our users. Very important thing which we need to think about and plan. So dally whenever we are thinking of writing our e mails to our users. The first thing which we should be identifying and thinking about should be the target audience. What is the type of target audience you're going to cater to? Okay? Are they going to be millennials younger group age group community, or is it going to be a age group, which is a matured audience you're reaching out to. So that is very important for us to identify first. What is the target audience to whom you're going to writ you're going to write these e mails to? Okay. So in that, we're going to look at their age specifically. Now, obviously, the style of writing is going to be very different if we're reaching out to a 20-year-old community versus a community which is full of senior people of the age of 40 plus. So we need to look at the age category over here and based on which we tweak and we improvise and customize our e mails. The other option can be gender, wherein, if you are specifically your businesses such or services which you are providing are for a particular gender. Let's say it is for women who would like to start their own businesses. Then in that case, obviously, our e mails need to be customized as per that. The other important aspect is the style in which we're writing. Are we writing formal e mails or informal or direct e mails, that also will be dependent on the kind of audience you're trying to cater to. So depending on the kind of audiences you're dealing with, the customers you're dealing with, we need to also think about what will be the language or the style in which we are going to write. Okay? This really has a lot of impact in terms of the user engagement, getting better conversion, the CTRs and open rates. Hope this makes sense. We need to start thinking in these manners as well and understand the style in which we're going to write e mails because that is going to add a lot of value to our users. I hope this makes sense. You understand this concept and you're able to implement this going forward. Thank you so much, C Kays for listening into this, and I will see you in the next video. 33. 10 ways to ensure your emails are mobile friendly.: Hi, guys. Welcome to this session. In this session, we'll see what are the different ways of optimizing our e mails according to mobile devices. So I believe as per data, what we understand is that 55% of e mails which are sent out are read mostly on mobile devices. So it becomes all the more important for us to optimize our e mails for it so that they are mobile friendly. So there are different things which you can take care of when you're writing your e mails. So the first one is going to be to create a short subject lines. So with this, what we're trying to say is since it is going to appear on a mobile device. Longer headlines might not be a good idea, because in a longer headline, it can get cut and not visible completely. So shorter headlines makes more sense, which gives the complete information in one go itself. The other option is you can use single column model. So we don't want multiple columns on the mobile device. Only a single column would make sense. So it would be a great idea that we maintain that having a single column model on our mobile devices. Also, when we're writing our e mails, need to make sure that the e mails size is under 600 pixel, so that it's readable, ideally for any kind of users who are because there are can be different mobiles, which people are using different sizes, small and medium sizes also. So a 600 pixel would be a right size, which fits in properly. Another option is, while we're writing the e mail, that font size can be 13-14 pixels, which is recommended. If we write around ten or 11 textil size in such a case, the e mail can be really difficult to read through a mobile device. Also, what we're saying is, we can make sure that we are displaying small images because if you're adding big images in your e mail, they might not appear completely on a mobile device, and that can create not a great user experience. Another thing which we can keep in mind is we need to provide proper call to action buttons on the e mail, which are clickable in nature. L by now, go here, register today, sign up today. Those call to action buttons should be clearly visible. Which we can provide in the e mail, which will come up on the mobile device. Now, when we are creating these call to action phrases, we don't want to use an image as a call to action, because certain times it can be a case that since these e mails are show up on mobile devices, there might be internet issues. There can be people who are not on Wi Fi. So in such a case, the image might not load, and that can create a bad user experience. So try not having images as call to action phrases. Apart from that, we also want to avoid any menu bars, because the menu bars will block the e mails and we will not be users will not be able to read the e mails completely. We also don't want to use a lot of links in the e mail. So we do not want to stack up links, multiple e links which we're providing for users to click on. We want to keep it very crisp and short to a limited number of links which are easily readable and understandable, and we can click on them because this is again going to appear on a mobile device. And the last is, we need to test all of these on different devices, see how they operate on a on an android or an IOS device. Because then we will understand that what all improvements we need to make to to the e mails again. Another thing which we have to do is it might look a lot of things which we have to take care of here as you can see, but it's not like that. What we can do is we can keep all these things in mind and create a template e mail. We create one template e mail with all these pointers implemented on it, and now use that template e mail as the type of e mail you will be sending to your users in the future. So all the e mails going forward will fall into that template, and we can share our content. I hope this makes sense. I hope you understand these ten ways of optimizing our e mails as per mobile devices. Thank you so much, guys for listening in to this session, and I will see you in the next video. 34. Personalizing Your Email Content: A yes. Welcome to this session. In this session, we'll talk about how we can personalize our e mail content. So it is a very much an important need which we have that we need to personalize our e mail content. So what we have understand through data and what we've seen is that subject lines which are personalized get 26% more open rates than the ones which are not. So that's why it becomes super important for us that our e mails are personalized as much as we can do so. So the first is, we try to include the name of the user in the subject line, wherever possible. Okay. So let's have a look at some example of how this is possible on mail it account. Once you're in the account and you're creating a campaign, let's say we're creating a regular campaign. Here you can give a subject. Let's say, I'm going to say, you can personalize by giving their name, last name company. These are all the details which you can pick from here. Let's say name, and we can say, Ma You can write like that. What's going to happen is the e mail, since you have collected their names and e mail addresses, so it will get replaced over here, and it will show up as John, I hope you're doing great. Like this, it will appear to all the users, their name would come and then the text which you have provided. Similarly, you can personalize the e mail subject line by other information. Let's say we want to talk about, let's say state. We can say, This way, the e mail will go out to them. This data you must have collected in their information if you're collecting state information as well. So you will have this data, so it will replace over there. I will say you are from Iowa. So like this, you can personalize the e mails. You can also have two particular information together. So let's say I want to put it as in this manner. So now the data will show up as John, you are from IOWA. So that way it will show up to the user. And doing this really personalizes the e mail for our users, and there are higher chances of opening open rates which we can get from this. So this is one of the things which we can do out here. The second is that we need to write in a particular manner where we're addressing to a person and personalize that e mail. It should not be a case that the e mail which we're writing comes across very formal, like a business e mail. Usually, we have a tendency to write a in the sense of a business, which might not be that much informal. In such a case, it is more important that the style of writing is such that we are being very informal with the user, speaking to them directly in the e mail. So this also has a lot of better performance which we have seen comparatively. So we need to make sure it is much more engaging this way and we're connecting with them at a human level by personalizing the e mail wherever possible. The third is, we can also go ahead and add information about any past purchasers, which they may have looked at recently, they have bought something or they have checked out product. So we can get all of that data from our remarketing campaigns, and now we can personalize this. So Hi, John, I saw you checked out a couple of products. Here are some of the other information regarding those products. If you're interested, you can go ahead and have a look at it. So like this, we can personalize the e mail as well. So this is also going to give us a better performance comparatively. I hope this makes sense. These are some great actionable tips which you can consider while improving your e mail content, personalizing it so that we get a better user engagement from them. Thank you so much, guys for listening into this, and I will see you in the next video. 35. How to Get Support from MailerLite: Hi, guys. Welcome to this session. We just wanted to check how we can get any support from Maite in case we face any issues on the account. So it's very simple, so they provide a lot of support as well while you're doing your e mail marketing campaigns with them. So let's have a look at it on the platform. So once you're on the platform, there is a chat option which you get over here, which you can come to, and over here, you can ask for any kind of help. Usually, you can see the help you can receive a response for them within 5 minutes, which is very effective. There are a lot of different types of troubleshooting scenarios which you will get over here, which you can also look at and you can reach out to them for any kind of queries or support or help you need from them. So this is one. Apart from this, they also maintain a knowledge base of all the features of the platform, which is a mail light knowledge base. You can come to this by coming to mail light.com slash Help. So here, you will find a lot of articles provided step by step instructions given of how to go about create doing certain things, so you can go through this as well, and you can ask your questions over here. You can ask the questions, and we'll get a lot of ready made e mail templates, e mails and processes, step by step instructions given very clearly to resolve any kind of queries you may have. So this is also which you can keep handy all the time while you're running your e mail marketing campaigns through Mail lite. So these two resources will be really effective. You can directly reach out to them or you can use their knowledge base as well for resolving any queries you may have with the platform. Thank you so much, guys for listening into this, and I will see you in the next video. 36. Thank You For Taking This Class!: Hi, guys, I wanted to congratulate you for coming to the end of this class. Thank you so much for taking this class. I hope this was useful, and you're able to understand these strategies, and you're able to implement them in your business and for your clients. So thank you once again, guys, and I look forward to seeing you in a new class very soon.