Email Marketing Essentials: Design Engaging Emails in Canva + Free Templates

1. Introduction to Designing Emails in Canva: Whether you need to our marketing for your own business or you work within a business that needs it or maybe even provide it as a service, then this course is going to help you design engaging e mails inside of Canva, or any platform, you can take the same practices across any platform, but we're going to be working within Camera on this one for all of the examples. And we're going to help to make engaging e mails you're actually proud to show people. Now, we've all been there where we sent an e mail out, and you kind of think it's actually pretty bad, isn't it? Like, I put so much time into it. Maybe not so much time. Who knows? Everyone's different? And you think it just doesn't look good. Doesn't matter what I do, for some reason, it just looks very generic and very plain Jane, basically. So what we're going to be doing is making these e mails engaging without overdoing it. But something that you can do without spending hours on it. You might even be able to take less time than before and start to increase your engagement with these e mails. And hopefully make more money, sales, inquiries, whatever your objective is. So let's dive into it, and I'll see you in the next video. 2. Why design emails in Canva?: I'd be wondering why we're using Canva and not designing this inside the email platform itself. And to be honest with you, you can do it inside the email platform. But there's always the catch 22, because when designing directly in the email platform, I've often found people leave sort rough edges, whether it's to do with the spacing or the shapes they use or the way they crop the images, everything can kind of look a little bit rough when it's put together, because it a little bit more rigid when you're restricted to those elements or the blocks that they give you. Now, if you know how to code and to do all the changes inside a Clavia, you can achieve most of layouts you actually want inside of there. But the matter of fact is, it's often easier and more resource efficient to design these in something like Canva and export those elements and bring them across into the e mail platform. And this is a complete no code solution, so it means that you or anyone on your team can do this. So once you have the template there, you can have a team member jump in, start producing the e mails for you. You're not going to worry that they're going to go rogue and You know, who knows what they'll do inside a clava maybe just a plain text e mail with some pink or purple font in there. You don't know. But when you're inside a Canva, you can kind of build more of a template, a clear structure that then you can take to the e mail platforms. Once you have it there, you might have reusable blocks inside of the platform, that you can continue using across your automated flow or e mail campaign e mails. But in the ideal world, we actually want to be using a few of the sections from the email platform itself, and a few of the components we're going to be designing or building from Canva. And we want to merge those together basically when you create your email campaign or flow email design. So, in the end, there's no right or wrong, which platform you use, where it's photoshop Illustrator, Canva, Figma, so you can design there and bring them across or do it all inside of the EMA platform itself, whatever you feel comfortable with and feel like you can get the best result and is most efficient for you and the team that you're working with. 3. 5 Key Design & Layout Principles: Five key design and layout principles that you should be considering when designing your e mails. The first is visual hierarchy and focal points. Now, usually the main objective of any e mail will be to drive some sort of action. Now, this might not always be the case, but in most cases, it is. And what we want to make sure then is that all of our visual hierarchy leads to the call to action button. That carter action button is the main thing we want people to see and to interact with or engage with. So in saying that, what we don't want to do is put that little carter action button down the bottom in a small little font with just plain text that just has some white space around it, and hope that people find it down the bottom. We don't want to do that. We want to make sure that we use imagery. We use white space. We use the font size, everything to lead the eye and guide the reader to that carter action. Can also be the placement of the call of action, so we want to make sure that this is placed above the fold, for instance. We want to make sure at least one call to action button is accessible within that first little view that when you look in an e mail, you can see it. Make it simple and make it easy for people. Don't overcomplicate it. This ties perfectly into the second point that is balance, spacing, and simplicity. This is not hard, but often something that people get wrong because they try to cram too much into an e mail. We want to use imagery and text to support the call to action, not take away from it. Keep paragraphs nice and short. Keep space in between the images and the paragraphs considerable. You don't need to have it super, super close. You also don't want it too far away. Just a nice gap. When you can look at that e mail, if you personally can just open it up and quickly glance through, can you get an idea of what it's talking about? Do the images in the text support one another that then help to lead to the call dction button and people to engage with it? Or are they all kind of just separate things, and there's lots of big long text paragraphs, which no one's probably ever going to read, and then it's just causing confusion. Remember, keep it simple. We want to limit the number of assets in the e mail and keep paragraphs or any text short and sweet. Don't make it like reading a long letter. We want to keep it short, sweet, and engaging. That's all. The third point is mobile design optimization. You'll often find that people design amazing e mails similar to websites that look great on a desktop. But once you open on a smaller screen, everything just looks crammed. The layouts shift. All of it breaks, and it doesn't actually look very engaging or nice to look at anymore. It doesn't flow the way it did on desktop. So what we want to do is actually design the e mails for mobile. And to be honest, you're going to have probably 60 to 80% of your audience looking at that e mail on mobile. So with mobile in mind, a few of the key elements that we want to be considering is keeping a single column layout. We don't want too complex grid structure, keep it simple. Second is large enough font sizes. On mobile, you might see sometimes people shrink the font sizes below 12 pixels. Now, you're very rarely going to be able to read that, and things can look super small, especially if you have text and an image asset on desktop it might look great when it's expanded. Once that's shrunk to a mobile screen, can you still read it? You need to be checking these things before sending the e mail. And another is coral actions. Do they still fall within the right frame of what you had in mind? Did you have that first one above the fold? Is the other one where you had it to the right? Does that now break and it is below a different asset than you thought of before? How does this all flow? You need to just check all of this. It's super easy. Send yourself a little preview test first, and make sure your call to actions are still standing out and easily accessible to engage with. Because, as we have all been before, you're trying to click something on your phone and the buttons too close to something else, and you end up clicking that. It's a Shamozle. We want to make sure that that button stays nice and clear. We can click on it easily, and we have enough spacing and everything else in between. So just check that for mobile. That's going to be a top priority. So keep that in mind. Four is the use of consistent branding in styling. That is nothing worse when you see a brand invest in some cool branding, and then you look at their e mail and the website and socials and nothing ties together. Everything looks so different. You have no recognition of the brand. And it's just all over the place. Making sure that we have the use of consistent branding and styling across all of the e mails is really going to help to build trust and easy recognition for people when they're viewing your website, or your e mails or socials, everything's going to tie together, and they'll click and Bill's brain that, Oh, that's that brand. That's your brand that I'm engaging with, and I'll have more trust that's been built there. The main thing is keeping the colors, the font sizes, the use of logos, all of those sort of things consistent. Just sort doesn't look like a brand new brand popping up into your inbox every time. Just keep it simple, keep it consistent. That's going to be key to building that brand recognition you're after. Lastly, number five, readability and accessibility. We want to ensure that your e mails are actually readable across mobile, desktop, tablet devices by the people receiving it. Not just that it looks good in a design file, but that it's actually readable and accessible. The last thing we want is low contrast in colors being used on top of each other. Text that's too small to read, let alone if it's of low contrast, as well. Terrible combination. The Cort action is too small to even click or distinguish between other texts and images are not loading that they don't have old descriptions. Just keep these things in mind, they're super simple to check and just to test. Even though it might look better in one way, sometimes using a certain color or a certain font size when it's on the design file. Just remember that these e mails do serve a purpose, and the whole idea is to get engagement from the audience, not to just make them look and go. Oh, that's pretty, and then keep going. We want them to stop, engage or absorb whatever's in that e mail and make that click. That's all that really matters. So even you might sacrifice a little bit of design or a little bit of that creative freedom that you're hoping to have, it doesn't matter. That's not the point of this. We want to make sure that it's readable and engaging. That's all. 4. Email Deliverability concerns: Common concern that people have is will designing my e mail and something like Canva, and then importing all the images and assets across to the e mail platform, affect my e mail deliverability. And the answer is, well, yes and no. So all just depends how you do it. What we want to make sure is that when we're bringing elements across, the first thing is, if it's just a plain text element, and there's no animations. There's no overlapping or anything like that. Then make that is a text block inside the e mail, using one of the e mail platforms, text components, basically. So when we can, we want to make sure we use the e mail platforms, components or sections, where it makes sense. We don't always want to be using an image if we can actually use those sections that they provide. The second thing is when we're bringing assets across, we want to make sure they're optimized. Now, there's nothing worse when you click on an e mail, and then it's just blank. There's nothing appearing. The images are taking maybe 10 seconds or load, you're sitting there waiting, and then all of a sudden, you start to see them roll in. What we can do there is optimize the images and make sure they're exported according to the use of where they're going. So if you only have a small little tile that might be 100 pixels by 100 pixels, don't make that a bana sized image that we're just placing in there. That might be, sometimes I've seen people's e mails with two, three megabyte image files in there. Is ludicrous. You don't need that. You can get that down to 100 kilobytes or less, even in the tens of kilobytes. You don't need massive file sizes. Big file sizers won't mean better quality or just mean less deliverability and less engagement. Now, the third thing is also adding old text. Old text images will mean that if the image doesn't load, and sometimes people's in boxes have security measures in place, that they might not load the image until They click Show images that we want to have old text. It's also important for accessibility as well. So if people have screen readers, this also helps for them to experience their e mail and know what to click or what's actually showing on the screen. So there's no harm in this. It takes only a few seconds to do as well. So if you're not doing it, it's just because you're being lazy, and you can simply do it when you add the image in to Plavio or mail chip. Any other e mail platform. It'll have an option to add a link and often lt text too. Always just make sure to put a simple description of what's being shown in the image. It's going to help you, and it's going to help with deliverability, and also anyone viewing your e mails if something was to go wrong when the images were loaded, for instance. So in summary, no, you will be okay, but we do want to make sure we use a nice combination of everything. So the elements that are provided from the e mail platform and also the assets that we're creating inside the camera. We want to bring all those together and make them work as one. We don't need to just be reliant on one or the other. They can work together, and you're going to find that's a perfect balance. You shouldn't have any issues when you do. 5. Choosing and Setting up a Template: Now, we're ready to jump into Canva, and we're going to be designing your first e mail. There are a few options you have here. One, Canva has a lot of existing templates. So what you can do is once you've opened up your Canva, is head to template and just search in e mail design. So as you can see, there's a lot of different templates that already exist in Canva that you can use, whether it's inspiration. You can take the template and then customize it yourself, so you can use it as the basis of new e mail, whatever you like. You don't also have to use the whole template. You might say, Oh, I really like this one, but I want to I just want to steal this banner image. I don't really like the rest. I just want to have the simple banner image with that type of text. Perfect. You can also create that yourself. So the other option is, you go create a Design, and you can go email newsletter that already exists as a template format here, and then you can start designing your e mail inside this new custom artboard. As you can see, there's still other Canva assets that you can use while you're in this. Now Camber is going to suggest to you all of the different e mail assets that could be relevant to the type of artboard you have. So in this case, it's e mail. So that's great because we want a lot of e mail related assets. So you can scroll through, you can see different things and go, Oh, I don't like that? Oh, this will work quite well. If I just click on this one, then I can see that. Or, there's going more recommended options here. Perfect. I'm going to take this one. I like the look at that bit and done. Then we go, now I can take this, I can go in, and I can change this text if I like, I go, Oh, actually, my offer is $150 perfect. And then we're done. You've now basically just got this. This is going to look better than most people's e mail, and you've just done a few clicks inside a camera. Like, think about it for a second and go, Does this look better than most of the e mails I receive on a daily basis? Chance, it's yes. Now, another option, you have these existing canva templates, but I've also actually made a Canva template for you that you can use and start to build out the entire e mail. So a lot of these e mail templates in Canva will be for small sections of an e mail. So what I've done for you is I've taken some existing e mail template designs and recreated these in a way that you can use inside of Canva and just drag and drop your content. So, as you can see here at the time of recording, I have seven different e mail templates complete and ready for you to start using? You can mix and match these? You can take certain elements and add it to your existing e mails. You don't have to use the whole e mail. Of course. Don't think you just have to change your whole brand and whole look to match one of these. But you can use it as very strong inspiration, you could say, and get an idea of how it's also being used. So as you can see, each the e mail template designs in Canva, I've also included the reference e mail that it's based on. So you can get an idea of, Okay, what were they using for colors? What was their contrast like? What was the font sizing, the boldness, the call to action? What were they doing? So hopefully these are very useful for you, and I will be including the liak for these so you can access these, start customizing, and I'm going to continue adding more and more. So there's going to be more templates appearing over time. So keep an eye on it as well. You might start with one of these, but hopefully there'll be some new ones soon for you to use, and you can keep revamping and scaling up your efforts around your e mail design with these. Now, just a quick one on that, if you do have any e mails that you'd like to have recreated inside of Camera, please let me know, and I'll be happy to help you do that. And we can add that to the template collection to help everybody. So let me know, send me a message, forward me the e mail that you want to have recreated, and I'll see what I can do for you. So whether you've selected to use one of the Canva templates, create a customer artboard, or one of the templates that I've provided you, you're going to now open that up and we're going to set design inside of Canva. So I'm going to be working one of the email designs that are included inside the template I've shared with you. Let to just take a look through and I think we're going to use the last one, but you can take a look at these as we scroll through, and they are quite long. So remember, you don't have to have all the e mails so long. You can cut sections out if you don't have it. Don't feel like you have to fill in every gap because you don't trust me. People aren't going to read all your e mails, probably, so don't be offended, but just include the key bits. So I'm going to be recreating this e mail here. If you take a look at this design, you can see it's quite simple and straightforward, but there's a few key things to consider. One being not all of these elements need to be created in Canva for us to then use inside of our e mail platform. So whether it's clavia or mail chip, you can actually create most of this e mail inside of the platform. But for this example, we're going to be building and designing it inside of Canva, which once you have that design there, you can then decide what sections you should build in the platform. Always best to design the email first and then assess that afterwards. Don't try to rush forward and do both at the same time, because you just make a mess and often double handle and make more work for yourself. Design the Ema first, once you've got the structure you like, then make those decisions afterwards. So for this, we're going to be just focusing on the Ema design itself. So what we can do now if we scroll down to just the template itself, which we can see is on the next slide, we can see we have a blank canvas to work with. So in each of these templates, the individual elements are all separated, so you can have complete control over the colors of fonts. And that's what we mentioned. We want to make sure the colors and fonts are aligned with our brand and style guides, so we don't want to just take what's in here. Remember to align it. I'm just going to quickly run through making the adjustments to these, so you have it as a reference point as well. So what I want to do is I know some of you might not be completely familiar with Canva and would benefit from seeing a temper be redesigned or transformed into a new sort of look and feel for a different brand. That's what I'm going to do today. 6. How & Why to use a brand style guide: One of the hardest things when starting out inside a camera is knowing sort of how to take a template and actually align it with your brand. Because often, you know, you might look at this example and go, but I'm not a skincare brand. I don't have the images like this or those cool color schemes and the fonts like that. How do I apply this to my brand that I can actually make it look good and not butcher it that then it looks just as bad as what it did before when you were designing it directly inside the platform? So what I want to do today is actually redesign this e mail template with a different look and feel for a different sort of product, and just kind of show how simple it can be, and you don't have to overthink it when going through. So what I've done for the example is I've just taken a brand kit that already exists in Camera, so I just search in camera templates brand kit. So if you're ever stuck for branding and you want something quick or just something to spark some ideas, definitely recommend doing that if you're just starting out So one of the key elements we touched on was keeping your designs aligned with your brand. And this is a good reference point to have. This could be something that you need to do for your business and just to create a simple brand or style guide. Now, many of you might have just mocked up your own logo initially when starting your brand, and that's completely okay. I actually loved that. It's exactly what I did, and I think it's a great way to get started and just to get the ball rolling. The problem with that is often you don't have that vision for the fonts and the colors and the different usage that you might have for those branding elements. And that's where things get a little bit messy or a bit gray out as you try to grow and do different sort of marketing. As you don't want to be those people, and we want to make sure we have consistency and brand alignment and recognition, we probably want to put something together like this. So I would recommend that you do create a simple brand guideline if you don't already have one, and that'll just make it easier for you or anyone in the team to make these e mails and keep it aligned with that brand as time goes on. 7. Designing your Email: We look at the template, we're going to scroll down to the editable template that we have here, and we can see the first thing we're going to just drop out is a logo. So to get us started, we're just going to copy the logo, and we're just going to throw that in here. So copy paste, and then we've got the logo here. Now it's obvious been lost in the cloud. That's okay. We're going to replace the image too. So what we can do for the image. Is we're just going to take one of the images that already exist inside here. So we're just going to take this one, and we can just copy that across. You can just upload it from your computer and add it straight in. Then if we paste it into this artboard, as this is a frame, you can just drag the image into the frame, and it's going to detect that you want to put this image inside the frame. So nice and easy. So we click on the image and just drag it over the frame. It gets added directly in here. Then when you want to resize this image, now it's in the frame. I'm just going to double click on that. We can see we are a few options here. You can rotate, expand with AI, or you can crop. I just want to increase the image size a little bit, so it sits in the frame a little bit better. So if I just grab the corner here and just drag that up, you'll see that just increases in size a little bit. Move it up slightly, and there we go. I actually don't know if I love how the hand sits behind the logo, so I might just bring that down slightly. It's the little things that count. And then I might just move the logo up a touch there. Perfect. So now we've got the hero image and the logo section done. Now, if we go up to the top section here, we can see the colors don't quite match the brand. So if we go back to the brand, we can see that we're working with a few different colors here. So let's take this color. First of all, we're going to just copy that hex code, and then I go back into here. And I'm just going to add into this head of section, that color. And then for this announcement bar, I'm just going to grab a different color, so we might grab this green. So again, copy that hex code, and then I'm going to go into here, paste that color in. That is not the right color. So I'm not sure what they've done there, but we're just going to go into this color then. And instead, we're going to copy it from the color picker. That might give us a better result. So if we go into there, then paste it. Perfect. There we go. So we can now see the colors coming together. But if you remember one of those key points that we talked about, it's the contrast ratio. Now, if I'm looking at these links here, I can't really see them very well. And if my device doesn't have the best screen resolution or color clarity, or my eyes don't either, then I'm not going to be able to read those and easily click. So we want to adjust this to make sure we have good color ratio. So to achieve the color ratio, all we're going to do is select these text elements, Then we're going to change the font color. And we can actually, look at the brand guideline. We could use black or we could use this brown. I think we're just going to use black for now. I know, I could be breaking the rules. We're just going to select black. And the next thing you can see here on the Brand guidelines, we have Montserrat classic. Now again, I might be breaking the rules here, but we don't actually have Montserrat installed on this Canva instance. So instead, I'm just going to be using the normal Monate for this. So if I click on Poppins, where we have our font family, and I'm just going to go into here and search Mond, and then we're going to see it come up here, and we can just click in there, and we can try Do we want medium, semi bold, bold? No, I think for this, if we go medium, I think that'll be okay for now. And then what I can do is just increase a wit there. And then after I select all those. We want to also just make sure these are all evenly positioned. The space in between them is even. So if you select all of those, little trick is, you can then go to position. Once position opens up, you can see horizontal spacing, and we want to space evenly horizontally, click that, and there we go. You see very little difference, but you often find people have many elements in the e mails that are all oddly spaced, so this is just a great way to reduce the risk of that and save you some time and brain power. For moving it pixel to pixel. Then we're also just going to do the same thing for the announcement bar at the top here. So we're going to click on that and change this to Monsat, as well. And we might go for just a semi bold on that one. Now, again, this is the last one I'm going to reference it, but it's just to give you an idea of how to use a brand guideline. Often there's a lot more detail at a brand guideline that has, you know, call to action text has to look like this or what font to use for the headings, subheadings and those sort of things. So I am going to be cheating the system with that a little bit. So take away the grand st, but hopefully this gives you the direction and guidance you need for how to apply your branding to the e mails. We're just about done with this top section here. So what we can do is scroll down, and we can dive into the body copy. So we can see we have a nice heading section here, and we're going to then dive back in and then just add this font here. There we go. I would say this is looking a little bit too big, so we're just going to shrink this down a little bit. And I think 36 pixels is a very reasonable size. So we can add that in, and we want to just make sure the spacing isn't too crazy. So it's not too big, not too small, because if you're scrolling through the e mail, is that going to look odd or not? I think that spacing is just about right, so we can leave that as is now. And then we can bring this text up here, and we can space that from the heading above. So there we have it. But now we see to change the font family of this body copy. So if you click on this text here, and then again, go to Poppins or where you have the font family here, you're going to go to Montserrat, and then we can click into there and just go regular, and there you go. So now you've got your font in there, and you've got your heading copy all aligned with the branding. I would say that this is actually look a little bit odd with the sizing. So what I think is the body copies 15 pixels. We probably don't want to go any smaller than 14 in this case, so we can bring that down to touch and adjust the layout like so. What we can also do is actually look to increase the heading size here, just to give it a better hierarchy. So if we increase the heading size, bring that back down a touch, and then we want to just bring that spacing there. And there we go. I think that just looks a little bit better in that we have a little bit more hierarchy now, the body copy and the heading has a nice distinguishable sizing difference and easy to skim through. Now, you might have this section as a discount code included in your welcome series, or it might not have a discount code up to you. What I might just do here is actually just going to bold this text, I think, so we're just going to highlight that text. Then go up to here where you have the styling bar, and we're going to click bold. And then you just have that different effect for where you'll have the discount code. That might look too bold to you might be thinking of standing out like a sore thumb. So what you can do instead is if you deselect bold, then you go back to Monsrat. When your font family has multiple weight varias, you can then go in and just select the highlighted text you want to change, and then go to the Font family, and then you can adjust accordingly. So you can see you can have even more bold or you can have less bold. We're going to just meet the middle and go semi bold instead of bold there, and we can now leave that as it is. Now the last bit for this section is adding the call to action. So if we head back to the brand guidelines, you'll actually see they don't have a call to action for this brand guideline. So the last thing we need to add to this section is the call to action. So for this, we can just add a nice button. So whether you have a rounded pill style button, a rectangular button, whatever you have, it doesn't matter. For this, we're going to add the pill style button. So this template already has a button style here. So if we change the color, we can see that there's a pill shape already there. So we want to have the white background with a black border, and then the text inside. So I'm going to change the background color to white, and then I'm going to go up to here and change the border style. This, we're going to just make maybe one or two pixels. We might just go with one for now. And for this particular brand style, I want the button to be a little bit different spacing. So first thing I'm going to do is actually just change the texts to our car to action. That's going to be shop, new arrivals. And then I want to increase the height and just adjust the width. So it all just fits a little bit more with the brand and what we're going for here. So I'm just going to increase that slightly, bring these sides in, and there we go. And then I'm going to change the font to Monsat, and go for I think we can go with Semi bold for that one. And there we go. So now we've got this top section all sorted. So we've got the hero section with the navigation, the announcement bar that stands out nicely, different color contrast. And now we do with this section, we're going to dive into the next. For this section, we're going to change the color of the background element here, so I'm just going to head into the brand guideline, select this color here, copy that hex code. Go back. Once you back, click on the background element, click the color selected there. Then go add new color, and I'm going to paste that hex code in. Remember, you can just select the color you want from here. So if you want a nice faded yellow for your brand, or you might have a nice blue, soft blue. There you go. You can also select from there. I'm just going to paste that in, and there we go. Now we can see we are a few different elements we're working with here. Now, for you, you might have assets you want to add in. For some of you, you might not. You might want to change a look of this and not have texts over the top as well, which that's what we're going to be going for today. So what I'm going to do is to start off with a heading, I'm going to go up to here and right click on this text element. So if right click, go copy style scroll down, then I can click on this heading element here, and that's going to apply the styling that we had already set on that previous element. So, now that that's nice and consistent, we have consistency in our heading hierarchy a typography structure, as you will. Then we've got that sorted. You can see there's a bit of a gap forming here. So we're just going to drag this image element and bring it up a little bit, and there we have it. For this example, I'm going to remove this overlay text, so I'm just going to delete this for the time being. Head back into the branding, and I'm going to take another image from here. So I'm going to take this image over this side for now, Copy that and then paste into the artboard same as before. As it's an image asset, we can then drag this directly into the image frame, and that's going to fit into that space. There we go. Now that's in there. We can either adjust the sizing of this frame or we can move this text. This example, I'm going to do a little bit of both. So you can see how to adjust the frame. If you click on the frame here, you can see we have options. We can drag by the corner. This will keep the ratio and make it bigger or smaller, or we can drag these side tabs here, that'll let you extend in each of those directions. So if we grab the one at the bottom, we can extend this down a little bit, or you can make it go up. So that'll depend on the asset you have. But let's say we extend it down a touch to there. Then I want to move these text elements up. What we can do to do that is I'm just going to click each of these elements and hold shift at the same time. As I do that, then I can drag all the way up, and there we go. We've now got more consistent spacing there between the top of the section and the heading, the bottom of the carter action, and between each of the elements too. So now I just need to update the carter action. What I'm going to do is scroll back up. I'm just going to copy this and then scroll down, delete the car of action that's currently there and just paste the one I've just copied, and we're just going to push that down. Perfect. So you might change your text for this section too. Say this sections for sale items. You might just change to shop, sale items. And there we have it. So now you've also got this section all done. So you can obviously see there's still elements like the texts that I haven't swapped out. You can easily just click on this. If you double click, you can then edit the emoji or what goes here. And you can also just edit the text. So one thing that we obviously need to do is change the text to Montserrat to match our styling, of course. So if we click into there, highlight all of those, go back to the Font family and change that to Montserrat. So I'm just going to click Montserrat there, and we're done. So you can see they're now Monserat, and it's looking even better. Heading down, we can see we've got a similar section to the announcement bar we had at the top. So we can do two things, just copy and paste that announcement bar. Or if we want to have the additional text, and you just want to quickly add the styling, scroll up to the announcement bar, right click on one of the elements you want to start with. So we'll start with the background section, Copy style, scroll down, paste that style on that background element, and then do the same for the font. So we scroll up, right click. Copy style, go back down, paste. There we go. Now we've got that section done. Nice and easy. Set doesn't take too long. And now we've got another little navigation section. A similar thing. We can highlight all of those elements. You can either shift click all of those or just drag over the top. We're going to change this to Monsat, and we're going to go to semi bold or medium, I believe it was actually. Then the same as last time, just adjust the spacing of this, so just drag that out slightly. Select each of the elements, and then you can click on the three dots or go to position. But this time, we can go three dots, and then we can go space evenly and tidy up. There we go. Now, last sections here, we've got this bottom footer section. So if you do want the wave element, you can keep that there. Just click on it, and then I'm going to take a color from our brand guard here, so I'll just take this one, and then you can just change the color in this section. There we go. And then I'm just going to do the same thing for the sections beneath it. So these two gray boxes, same thing. Highlight them, go to color, and then I'm just going to add in that color there. There we go. You might go. I don't actually have any use for this wave section, so you can just click on this, delete it, and there you go. And then if you want to add a new background in, you can. You can just use one of these blocks. You can either drag this up. So if you click on that, use this tab here, drag all the way up. You can do that, or you can drag it to there if you want to leave that white. Completely up to you. You can do whatever you wish. You can add multiple more of these blocks, so we could drag that back down and then just copy and paste this. Then we might add a different colored section here. So if we drag that up, we might make this section the darker green, and there we go. You could do something like that. For now, I'm going to keep it simple because we like simple. The only thing you can see is that this is overlapping. So if you have a section overlapping other elements, click on the element, right click, go layer, and we're going to send to back. Although, for this example, I'm going to go back to the wave element, so I'm just going to undo all these changes. So just going to click Undo. And there we go. So we've got the wave section back. And what you can see here, we've got store benefit sections. So for each of these, we can put an icon or an image in and then also change the text. So you already have icons you want to use. Maybe you don't. We do a mixture of icons from asset libraries we have access to and also custom design icons. Every store can be a bit different. What you can also do is if you just want something simple and easy, go into elements, and we're going to do search and maybe go you know, we want to returns icon. So we're going to go return, and then see what comes up. So if we go into graphics and we go see all, We can see many different options come up here. So depending on your brand, you might want to have something a bit bolder. You might want something a bit less bold or less intense. But maybe we are just going to go with one of these. Let's just say we go with a simple just sort of return infinity sign here. So we're either just going to drag it in or click and that's going to add to our artboard. Then we're going to just drag that to where we want it to go. And obviously, we're going to need to resize this. And then I'm just going to grab the arrow and shrink that down. And then I can put that to where we want that to go. Now, as it's a graphic, it's not going to replace or fit within the image frame because they're slightly different how Canvases it. So we seem to click on where we have the frame and the text there, ungroup. So then we just seem to select the graphic behind, so we're going to move the graphic or icon either way, delete the image frame and put the graphic back. So there we go. Now we've got that. I'm going to change the store benefit text to here, and then go Monsat. Again, we might actually make this medium, just to make it slightly easier to read these benefits because they are important, and we do want people to see them. So then you can repeat this process for all four of these sections. But let's just say you don't have four. Maybe you only have three. So what we can do here, we can delete one of these sections and just have three going across say. So what I'm going to do is I'm going to actually delete all three of these. And then we can take this one and then just duplicate in three more instances. Further, before I do that, I might just increase the spacing slightly there and also increase the font size to 12. There we have it. And then I can just go shift, click onto both of these elements and drag across the middle, and then I can go the other side. And we can see here, Canbll often tell you when you're perfectly apart. So as you can see there. I think it's a little bit too far apart compared to the rest of the e mail, so I'm just going to bring those in slightly. Out there, and then do the same on this side where we can bring that one in. And again, it should tell us, there we go. So now we've got those done. You can add more graphics in, so again, you can go to elements, go into here, and you might say, you can be a bit creative. So let's just say you want to talk about your, this circle icon could be for free returns. So now we've got that layout solder, you're going to want to make sure you have three different benefits. Don't only have one repeated three times, so you might just want to add a few more elements. So feel free to jump into elements. Remember, the icons don't have to match explicitly what you're saying. As long as it matches the sort of vibe of the feeling of your brand. So let's just say you have another one that's to do with loyalty points. Might want to have a heart in there or something like that. So let's just go heart, and then we can see the different heart, graphics or shapes. And we can take this one here, add that in, shrink it down obviously, and then just make sure it fits where we're wanting it to go. Then you can add that. Once you got that, select the frame behind, delete, and there you go. So do that for the third one, and then you're just about done with your benefit section. Only thing left really is adding your company name and sig ons. So while this is very likely going to be managed within your email platform itself, just for the example of mocking up the design, you can add your company name, which remember, in this case, we are four ete fashion studio, so we can just type this in here. Four ette fashion. Ideo there we have it, and then we got the social icons. So the only thing left to do here is if you want to change the color of these, so we can click on the social icon, then just go back and select the Hex code for that green color. And then we can just add that color in here. So you can do that if you wish and change that to us, I'm going to leave those as white for now, and we can leave the rest as is, too. But same goes for the graphics. If you've added it as a graphic or a shape element, Often, you'll be able to change the color, not always, so just keep that in mind. You'll often be able to change the colors, but some elements in Canva won't have that capability. So don't go crazy if it's not letting you, it's not you, it's Canva. Trust me. And then last thing here, I'm just going to change the color of this divider. You might look at this e mail and go. It's just about done. You know, we don't need to do too much else. But what I'd always suggest is do a final walk through and think about those key elements that we discussed. 8. Final Review & Audit: Those key points, it's all about clarity, make it easier for people to engage, easier to read, make sure the spacing is nice, and things are consistent. So what I would say is there's a few things here that I might just want to change. So when I'm doing a run through, I'm going, Okay, we've got a quarter action there, car to action there. But above the fold, there's no quarter action. But I think I'd like to have one. So what I might do is I might copy this quarter action here, come back up, and then I'm just going to paste it into this section. And if you just go down, drag that down a little bit, then we can add one in and just go shop online. Be a bit more creative with the call to action, but this now is sudden a little bit better. That we have a call to action above the fold for when someone opens a e mail. You might want to change your styling a little bit. So let's just say we want the border to be wide. We might not want a background. You can see what this looks like. If you have just white text with the white button. That looks quite clean, but I think for accessibility and readability, I might just keep it as a white background with black text. That's one quick little change. You can see here, this is looking quite good. I do notice a bit of inconsistent spacing, so you might just want to adjust that and just make that nice and even there or a bit closer to even. So we can go just about there. Again little details, but they can just make everything a bit easier to scroll through and read. Going to this section. I think it looks good. You could obviously play around with changing this button to being more dark or using the brown and then having white text or the same color as the background. You could also do that. So that definitely stands out and pops a lot more. So you know what? I think we might actually leave that and we'll have a darker button on there because it's super high contrast, and you can't miss that coral action now. Whereas before, if we look back, it did blend in a little bit to be honest. So now it stands out and it's popping that little bit more. Then going down the bottom, actually don't like this navigation anymore. I thought I did, but you know what? I'm actually just going to delete these and also delete these waves. So I'm going to delete that. Then I'm going to drag this whole section up to just highlight everything, drag that up. So it's nice and close there with even spacing, and then just increase the height of this rectangular section. And there we have it. So we can just adjust the spacing touch. And perfect. So now it just brings everything a bit more together. I don't think the waves and those links are adding so much value in all honesty. And there we go. We've just done a quick audit. In that audit. I think we've just tidy things up, made call to actions a little bit clearer, more accessible when first landing on the e mail so people can take a quick immediate action and simplify the design that we removed visual clutter that wasn't adding much value to the e mail of the customers experience, when scrolling through and reading the content. Never be afraid to design something, sit on it for a little while, come back with a fresh set of eyes, and delete the work you've done. I know it can be a little bit scarier, heartbreaking at times, but don't be afraid to delete the work you've done and simplify and realize less is more, especially when we want the focus to be on the customer engaging with the code of action we have in the e mail. 9. Wrapping up: So there we have it. We now finish the design of our newest e mail campaign inside of Camba. And I think when you look at how much time that took us to do it for the first time and to walk through like that, you're going to only get quicker and quicker in putting these together. And as time goes on, you also have more of your own templates to reference. So the quality of your e mails and the engagement is going to continue improving over time. So don't worry if at first, it feels a bit slower or a little bit tricky. You're going to get better. Trust me. Just keep playing around inside a camera, Figma, whatever tool you're using to design your e mails, and it's going to get easier and easier as time goes on. And hopefully, you're feeling a little bit more confident to hit send on your next e mail campaign when they start to look a little bit better and more lined with your brand. And not just like it's your first time ever designing an e mail and throwing it together in the e mail platform, because we've all seen those e mails or even made them when starting out. And they're not always pleasant when you look back on them. So that wraps up our workshop on designing e mails inside of Campa. And the next thing we're going to be doing is bringing these designs over to Clavio. So stay tuned for the next workshop. And I can't wait to show you how to bring these designs across into Clavio, whichever e mail pt you're using. So please let me know if you have any questions in the meantime whilst you're designing everything inside of Camba or around the templates. Otherwise, I look forward to seeing the next workshop and can't wait to see the e mail designs you'd.