Email Marketing: Build Your Amazon KDP Sales and Email List with ConvertKit

1. Lesson 1 - Welcome and Course Outline: Hi, my name is Romney and thank you very much for joining this course to help with your email marketing, to build more styles and to build your brand. Now this course is gonna be about the ways to be able to build a subscriber base using these techniques that I've implemented to sell either 30 thousand books per year. Now I've been publishing now for a couple of years. And it's these kinds of techniques that Pretty much less than 10% of authors actually use and implement. In a moment, I'm gonna show you a few key things that we're gonna be covering in a condensed y. And I'm going to talk you through all the steps and techniques that will help you to build your list, to build a brand, and to build a system that has repaid customers. Let me get into a few short things about what we're gonna be covering as part of this course. These are some of the sections we'll be covering in the course. We're looking at building an audience. So why build an email list? How do we build the e-mail list? We're looking at creating a lead magnet so we cannot identify what are laid and agonies and how do we actually create that? Building an email system? What do we need to do to create that system? And then automated ON going to then introduce you to convert it. That's the platform that we'll be using to create a really easy system that will help automate our process. All IN, run you through the four main steps to create a system that includes creation or the lead magnet. Creating our e-mail sync sequence. Placing the late night in the manuscript had to create the late night that link. And then more importantly, places to build an audience, where and how to build it. And creating one-off broadcasts that covers some of the key areas that we can be looking at for this course, I look forward to teaching you the steps using convert kit to build your brand, to build your audience, and ultimately to sell more books. 2. Lesson 2 Why do We Build an Email List: And a big welcome to you for joining the course and thank you very much for taking that step to be able to learn what you need to know to create an email marketing system where you can build your brand. Therefore, they'll both styles and create more revenue for yourself publishing. Now, I'm leaning on my experience of over ten years of teaching and publishing well at a 350 books myself on cardiac pay and other online platforms to be able to teach you the steps that are personally implement to help build that brand awareness. Now the course will be split into eight different sections, and I'll be stepping through each of those steps. But I just want to make sure that when we do get two stages where you need to pause and take action that you do. So because I've seen many students taking courses, but not actually implementing those important steps. Let me get into a few of those key areas that we're gonna be covering. A bit of an introduction to how we're going to be using our platform of convert kit to build our brand and build our subscribers and our customer base for self-publishing. Section one, which we're about to start now, is about building an email list. You need to identify why an email list is gonna be important for you and for your connection with your customer. Say an amount is a direct link to your customer. If you had built up different subscribers, for example, on the other platforms, Let's just say YouTube as an example. Don't actually have the direct clonic communication. Should something happen to your YouTube account, for example, where you can't then reach those customers. If a customer purchase the book through kj P, or a platform like that, you actually have no way of communicating back to that customer. If you have a new book or a new resource you'd like to share with them. So building an email list is kind of like an insurance policy where most people, nearly everyone has an e-mail. You can reach that customer directly. A few key things that we need to identify here is that when we do a malloc customers, we need to make sure that we're adding value to whatever the communication looks like. Years people have the option to unsubscribe when I have subscribed, you can't get them back again. That's the importance. So we need to put on making sure that when we do contact customers that were able to send or shared with them, value, valuable content. Let's get onto the next stage about what generally happens for self publishes when I do syllable. These identifies what 90% of publishes end up having as an end result, they might have an amazing book which is listed perhaps on Ingram spark or Kite, a pay, they book gets sold. Then of course it's added to the customer's cat. Then that's it. That's the end. You, as I self-published, don't really have any clear communication law and through to that customer, apart from if they leave a review where they might provide some feedback. But you can't provide any further updates about that ray source. Or if you've got a new version of that resource, or there might be other books that you've created that she can name market back to that same customer because you love your book. They would lie to be a repeat customer. But unless they know that you're releasing another book or another ray source, they're not going to know about you. We need to change that. We need to give them every opportunity to know about our brand, a bat at books, and therefore, they become repeat customers. So what if we could create, instagram? Builds a loyal customer group that returned to purchase more books or more races were resources from me. This is a mock book that I've created called How to sell more books online. If a customer purchase that book and I loved it, we can then communicate back to their customer to then purchase maybe another book. I mean, other two books there, maybe another four or five books. That one customer then gets potentially a factor of five or ten, depending how long that customer continues to purchase from you, rather than just one book being purchased by the customer and then leaving me forever. What about if we create a system where that one customer becomes a repeat customer? And I might even tell more friends and family a bachelor books as well way want to create a system that allows customers to know more about us, to form a deeper connection with that customer. So that we can sell more books and create pretty much a positive experience for that customer. So let's go to the next point that's going to be critically important for this process to work. The why we do this is by making sure that we have a captivated audience when we create any communication to our customer. But when I purchase your book, they are a customer, hopefully that has loved your book. And if you don't have a means to contact them, then how will they ever known about future laces or current books you've created as well. They might have seen one book that you've created, but they might not know about books previously or future books you're creating as well. So that will take us onto the next section. A bad how we stop this process of creating a system that can capture these e-mails of customers that are purchasing your books. 3. Lesson 3 Email Marketing End Goal Lesson: In this lesson, I want to talk about establishing your angle for a mo marketing. What's the purpose that you're building your e-mail marketing list for? Let's just discuss a few things unique taking consideration when you're first thinking about your angle for email marketing. Now before we even get into depth regarding some of the lessons I'm gonna be teaching you. I want you to get some clarity around what your e-mail marketing strategy is going to be. These are particularly goal that you want to achieve as part of the same marketing is our number of subscribers or customers that you want to get over certain period of time. But having this clarity will really help you to structure your e-mail marketing much, much better. Having these goals and having some clarity around what you want to achieve will allow you to take more action more frequently. If you're not quite sure what to do, then maybe just start with a one-page document and just puts in dance and dot points about what are these that you wanting to achieve out of this? Now remember when we do start out, email marketing campaign is gonna be a few action steps you need to take. And I really encourage you to take these action steps because these are the things we'll tidy closer to achieving your goal. And what did your marketing strategy might be. I definitely recommend you to start with one book. If it's a book or a resource that you want to build subscribed by surround. And when we go through these lessons, think about that book or resource and how you can actually apply what I'm teaching you towards getting more customers for that. There's gonna be listens around late magnets, creating landing pages, email automations. So as I talk through these things, just keep in mind that book or resource that you think would be good starting point might actually try and get used to the system first before we try and do too many things at one time. The prices of learning and absorbing can be hard, so don't be afraid to pause and go back and listen to a lesson again and to write down a few notes to hopefully that helps you Just in regards to getting some clarity, granule goals and what you want to achieve in this course in your e-mail marketing strategy. And to get everything ready for automation for the future. Hopefully you found this helpful. 4. Lesson 4 How Do We Build an Email List: Welcome to the next lesson. How do we build an e-mail list? Now it's sometimes challenging for people to think of the y's that I can get a customer e-mail addresses, for example, without becoming too salesy. Now unlocks to be doing cold calls or anything like that. To try and develop a list of subscribers, you need to build an e-mail list with value. Your customers need to feel valued and put lot to be part of your communications moving forward. How do we do this? Let's get onto the next step. What we need to create is what they call a lead magnet. And I'll go into what a lead magnet is in a moment. But effectively, it's something that you will include in your book by the hardback paperback or in a book that would then go to a landing page that would download your guidebook, for example. And then they will form part of your subscriber list. So let's go to what we actually identify as a lead magnet. Lead magnet is a marketing term for free autumn will service that has given away for the purpose of gathering contact details. We, as creators, would include what they call it a lead magnet within our book. And if it's enabled, I could click on the link that would take them to identify page. Or we can use another technique by using a QR code for customers to be able to then go and download this resource. But an important element of these c's ease, these permitted within kVp to provide some surety and comfort for you? Contacted caddy be customer support. And this is the response to my question about if it was okay to include links or QR codes within books that would leak customers today in the other downloaded resource. And the response from cardiac pay was, you can include hyperlinks or QR code in an e-book. If it is a paper back, you can also include a QR code or website address. Now this was important for me to get these because I want to make sure that you're comfortable including a lead magnet within your book. Because a lead magnet will be a critical component for your gathering these email addresses and being able to create your followers, I guess, in regards to your customers, so that you can promote and you can provide more value to them. Alle magnet therefore, BA, important part of the book creation process. Not just selling your book, you need to think beyond that about something additionally, that she can provided to the customer as pretty much a bonus that that would get if that would have purchase your book and then go to a special link. And I can download the resource. As an example, if they were to purchase how to sell more books online, the customer would be interested in downloading a free resource about three steps to mow book sales. It is a bonus, it adds value, and therefore, they're more likely to go to the link that you provide for them to then download that resource. You then have your customer's contact details to be able to contact them directly. 5. Lesson 5 How Does the System Work: Welcome to the next lesson. We're going to be talking about how the system actually works. The first thing we have is apt book, a book he's created an inside that book, we include LA magnet to go back a couple of steps, and I'll be explaining these further in the course. But we will need to develop and design outlaid nine them. But to skip a few steps, what would then happen once that's created? Our customer would then buy the book. That might be on KP and might be on another online platform, for example. Or it could even be in a bookstore. Within the book, we have our lead magnet. So when the customer is reading our book, they might say the lead magnet. For example, if it was how to sell more books online, inside the book was the lead magnet, three steps to move exiles, the customer lock to receive that free resource so that bonus. What would then happen once they scan the QR code or enter the address that seems saw the book or the link. That would then be taken to what we call a landing page. Again, I'll explain how to create landing page. Once the landing pages there, there'll be a button and I click that to receive a free resource would then also enter their email address. That would then off to the pressed into receive an email with the free resource. Now they can download that resource as a PDF. And then we would have our growing list of customers as part of our Subscribe advice. So that's how the system is going to work for us. Let's go back over those steps. We're going to have that book without lead magnet. A customer buys it. They then go through our book and find a lead magnet. They didn't land on the landing page. Click to receive that document or our gift, that bonus lead magnet gift, dy, then we save the PDF and I joined a subscriber list. Now let's go through the next steps about what needs to be done in regards to this process. 6. Lesson 6 What is ConvertKit: Welcome to this lesson. This lesson will be all about how we create the marketing system that I've been talking about to automate our process. So we can capture the e-mail addresses and also send informational resources to our customers, create landing pages and automate emails and different sequences, what we call a mile sequences where we create an e-mail, then after a certain time frame, they will receive other emails and other corresponds from us. That's in another layer, another lesson that I'll continue on in a moment. How about let's work back a step and talk about the system that we're creating. We're going to use a platform called convert kit. Convert kit is a platform that all become very familiar with and are highly recommend because there's a few key features about it that I'll do. Like in a moment, we're going to jump on the convert kit, a website, just to show you a quick look around and I'll go into more depth, a back convert kit. And the key features that are due prefer convert kit above all the other platforms that I have previously used as well. Let's get into a few of those key reasons in a moment. Once we've had looked at the platform about why convert kit for me would be more preference. Instagram for myself publishing. And this is the convert kit, mine pij. And as you can see, it's very nicely laid out. We'll log into my account shortly, but this is just some of the key details. Now, one of the things that I wanted to point out was that when you do sign up to convert kit, you do get a free 14 day trial and are found these to be incredibly useful because I could actually try and implement some of the things that I've learned myself to make sure that they work and that's gonna be comfortable with the system in regards to the processing side of things. Let's have look at that now. You can adjust your subscribers. So generally when you start, you'd have less than psi 300. You, you'd have a free 14 day trial. But you also have under threat if under 300 subscribers, you sign up for free and you get all these key features here. Now, Krita starts at $9 per month or 100 night build annually for 300 subscribers. Again, you get all the features here and then you got the creative probe. Just saw you thought you're going to have a fast and subscribers, then it works out to be $25 per month or $50 for the creative Pro plan. But remember that if you've got a thousand subscribers, there's every chance that you'll be converting more than 25 those width of revenue from having a thousand subscribes on your list. You've got to think about the investment you're making for your business. And that's one of the things that you need to consider when you're building your list is to think about the long-term and how you can build that confidence within your customers as well. So that's a quick look. I'll be going into my dashboard soon. But I just wanted to show you the main platform for when you were two, if you were to go onto convert to keep to begin with. 7. Lesson 7 Why Choose ConvertKit: Welcome to this next lesson. In this lesson, I want to identify why I chose convert kit to be the platform of choice for building my customer base almost subscribe Buys. Now I have used Mailchimp before, and I have also used active campaign. Now those platforms can be very good. If probably a bit more IT savvy, and you can set things up and understanding a bit easier. Now, active campaign has Simon a different features that it was a little bit hard for me sometimes to get my head around it. And Mailchimp to me was a bit clunky, a bit hard to get used to all the different systems and sit-ups. Whereas when you use convert kit, it was just so much easier. Let me identify a few reasons, key reasons, what are chosen convert kit to create these tutorial around, and what could be a good choice for you when you do create your, your system for e-mail marketing, there's no obligation to choose convert kit for it. But potentially at the end of this tutorial, you'll see why I've chosen it specifically for this reason. So these are the three key areas. Firstly, off than the interface to be so much easier to use than any other provider that are actually used. And it's actually perfect for me, as I mentioned, not that IT savvy. Not too bad with getting a camera going and a microphone guy and creating a presentation like this. But when it comes to a bit more technical side of things, then convert keep was the answer for me and address that need. Secondly, the processing structure is very reasonable. Taken consideration. The remuneration you'll get on your investment. And that is important element to, you need something that's easy to use. It has an AAC device, will not be too expensive that you can actually get that return on investment back. And that was important to name. And also there's plenty of options to create landing pages, one-off e-mails and sequences. And also the ability to be able to create the automations that are needed to. Again, when I've used other software platforms, I've just found that a bit too complicated. But you'll see in a moment when I show you convert kit, why I've chosen it, and how simple it is. So let me take you to the dashboard convert kit that I've been using for, for my YouTube channel. In fact, to try and build a connection with more and more customers are more viewers for YouTube. And that will give you an idea about the heat of ice and how easy it is to use. This is the main interface or a dashboard that you would say. What I love about it. It is five main tabs you can look at. When you get to grow. You've got your subscribers and the landing pages you can create. Guy will be going through this in this course. So I'm just showing you initially what this looks like under the Send tab, you've got broadcasts which is locked one-off submissions at your customers or your subscribers. You have different sequences. You can create a mild templates and snippets. Then we've got an automation. A visual automations are rules, integrations. We've got different ways we can do earning and then learning as well, different community things. But 123 bays, the three that are generally work on. In this course, we mainly looking at the subscribe as a landing pages sequences. We'll also look at broadcasts and then automating as well and getting these sequences into place. And it gives you a dashboard of what you've got in regards to your subscribers. How many of subscribes that I the past 50 days pass 30 days in the title, I'll create it the suddenly these particular recounts about 30 days ago because I wanted to grow my YouTube channel. However, I've got my other platform or other account which I used for my publishing. But this is probably a better one, just so I can show you initially how obtain out to build the subscribe it buys up just in a short period of time as well. So that is the main dashboard for convert kid. As I said, very, very simple. And it's much more simple than another one. I'll quickly show you active campaign and the dashboard of that one on why it's a bit more complicated. The autofill, then this one's going to be four for me when I'm creating my mouth marketing platform. And so this is the active campaign platform. Just found that if you're gonna campaigns, for example, there's just a lot of different things. Automations, just a lot more complicated to get this done. Conversations, different lists and getting that sort of organized as well. So I just found it a lot more complicated for water is looking forward is convert kit was going to be much more simple for me to navigate my way through and sit up just with a simple tabs, which are very, very easy to do. It's an effective way of growing your list for your self-publishing. And therefore, if you can do what you need to do and simplify it and then automate it. That's exactly what I feel is the rods stick to type. 8. Lesson 8 How ConvertKit helps to Build Your Audience: Welcome to the next lesson. In this lesson, a core objective will be to learn how to build an audience with converted into loyal customers. And there is some key features of convert kit, which will help us to do that. Now not going to be showing you every single feature on convert kid. Just the ones that are important for us to build our audience, to be able to create landing pages, need to automate the system so that we can actually bring those customers in. And we can share more valuable content and ultimately correct more styles for our business too. So let me go to my dashboard and show you some of these key features which will identify and look into a little bit further as the lessons progress. On the top tab here, we've got growth. Now if you have an existing set of subscribers or at least of contact points that you'd like to bring into convert kit. You can do that. You can transfer them across, which is great. On the subscribers tab, you click that. And then down below here, you can add subscribers. I can click on add subscribers. You can add a single subscriber, import a series, or import from another provider. A few with active campaign. If you're with Mailchimp, then you can actually do that an important across. If you were to import the survey, say spray, you can just select and drag that into here. And then it will actually import all those contexts for you. And that's what I've done from my active campaign platform into convert it. And it was not snazzy. Drag and drop it here and then import the subscribers than i o collides and I get put into your system there. Now the next thing we'll look at the grow to have a game. We looked at landing pages and forms. So when we're creating a landing form, this is the Pij customers who go to when I want to get you erase source. Let me show you a quick little example of what that landing page looks like and what I've created. For an example that we'll look at further into our lessons. This is what we call a landing page. Is a link that you get from converted dining. Don't need a website to have this, which is great. Customer was to click on your link, it would bring them to your landing page. And then if you had your lead magnet while this one that would click download to die. And I would then need to enter their email address and the first name if that's the contact information you wanted to obtain. And your three steps to mow book sales would then land in their email address and I can then download it. What I would receive would be something like this. This is the PDF lead magnet, and then I would be able to download that and it would have all the information that you have created this populate magnet. And I'll show you how to do that later on. That would be a lead magnet that all would potentially create for a book that people could then go onto and download files to go onto the landing page for the one I already showed you. It will also bring up the steps. And this is the page that I've created. And you can see how I've got the details of first name and email address against something which I'm gonna be showing you how to build a bit later on. And it's not since simple, and you've got different settings here which we can do as well. And it's something that I will be teaching you in this course, how to design your landing page, along with some ideas that can help create you and design your lead magnet results. And that is gonna be one of the important action steps that I'm gonna getting you to take. That's the landing page for your book that someone would land on. Again, the great thing is you don't need a website for something like this to work once you would complete it within push published. But that'll be taught to you in a lesson, upcoming lesson. The next one we're gonna be looking at. We've got out bro casts which are one-off broadcasts. And you can create those that we send out. We teaching you how to do that as well. Go back to here sequences. This is when we create a sequence of emails that after a certain amount of time and then another email will be sent. So if we go to this sequence here, then this is the first email that someone subscribes to get that resource or resources that lead magnet, that would we say this. Then after thought dies, that would then get the next automated message which has got free content. Father dies after that. There'll be another one that goes out. And then thought eyes after that, the following lemma. And it's got free content as well. So that's how the automation system works, which will be teaching you as part of this course to, let's go back again. And we look at the following one, which is rules. And that's something which will be teaching you how to do two. Rules will set a specific action based on something that you want to happen. And if you wanted someone, someone was to click and become a subscriber. Once I clicked your three, the three steps, two more books, aisles, then I would be tagged as a certain person. Therefore, if you'd a Mallat or credit broadcast, you can actually tag what I call a tag. You can tag and find out exactly the group of people you're sending out. Again, it's something I'll cover further into this course, but they just a few of the key things and we'll be showing you that will actually help to create your landing page. Get your lead magnet organized new book, and create the amount and the sequences that you can actually automate and gets sent out to your customers once they have your resource. 9. Lesson 9 The Steps to Make it Happen: This is the exciting part where we actually start to implement lot of the things that you're learning. What steps do we need to implement to make these will come together. Let me show you the next five steps that we're gonna be implementing. But importantly, after each of these lessons, I would like you to pause and take action so I can implement these as we go through. Because it's taking action which is going to move you forward. It's taking action which is going to get everything set up automated. They can have a system that generates the opportunity to get more customers, to be able to market to more people and build this system so it becomes automated. Let's get onto these files steps now. The very first step we'll cover is creating an account. We'd convert kit. You may already have an account with another provider, but if you haven't, then we credit our account. Next thing would be to create a lead magnet. Show you some steps you can do how our design mine and some different suggestions. Then we create a landing page and that is through convert kit. Next step, number four is to create an e-mail sequence. And the fifth step, importantly to add your details to the manuscript. So that's adding your lead magnet pij and then inserting the details and also including the link for your landing page. This is an example of what I've credit if you had your landing page, this page here would be inserted into your book. Then we launch NAD is all automated. Let's move through the next five steps and remember to take action after each of them will pose. And this is a great opportunity to get things moving as part of your email marketing system. 10. Lesson 10 Why it is important: Welcome to this lesson. Why is it important that we create the system we created? Because I already, my customer buys will help you to generate the initial styles. And this also helps with keyword ranking when you launch your book. Generally for the first 30 days when you launch your book on kVp, you'll get a little bit of a boost. And the algorithm will be fed by the number of styles and the number of Tom's people are using your book. Combine with the reviews that you might be getting as well. When we're looking at generating customer base that can help us launch at books as part of the review process team as well. And that's something that we can talk about later on in the course as well. Because when we build our reviews of builds social proof and any social proof you can get, hopefully the positive social proof will help with your book sales because people have more confidence in purchasing your books. We also build the customer base or we utilize this process because we want to build ongoing styles with new releases that we have as well. The other important element is when you start your self-publishing, you need to start to think about your branding. Where do you want your brand to go? How do you want that to transition in the following, by having a supported customer base that will help build your brand and witnesses as well. Because when people are confident with a brand that will buy that brand more frequently and more often. And even sometimes, even if the price goes up, I prefer to buy from that brand, then moving to another brand that I might not comfortable with or confident that they'll get the quality of products that you are providing them. Next one, probably the most important one is you build trust with your customers. And people want to buy from people they feel comfortable with. And paperwork by Locke. And that is going to be a general theme, threat. This is to ensure that when you do communicate with your customers ever, as I've mentioned in a previous couple of lessons, you need to provide that value to them. I need to build to feel that you're giving them value. And then you can help them on the journey that they're on as well. Generally, our books are there to either solve a problem or address and Nate, and if we can be in contact them with their customers more frequently, that bridge between not knowing them and then knowing us very well closes up. And we can look to sell more books and products to that group of people. So that's what's important. And too many self-published his just don't take advantage of these. As I mentioned at the very beginning, less than 10% of self publishes take up the opportunity of building a customer base. And I've found it to be a huge launch. Probably stick for me when I learned about this process and the system that I was able to build up my base of customers. And I love my books. I love the first book, the second book 8, third book that I've purchased and now continue to be regular customers for me because of get that connection with them. Now, develop that trust. Got a regular communication point that I have with them. And then if I'm launching new books, then that will know about them. More likely therefore to purchase the books. So that's why it's important to build the system. 11. Lesson 11 Create a ConvertKit Account: Welcome to this lesson. This is when the star then starts to build because we can actually take what we're learning and put it into actionable steps. So step number one will be to create a free account for converted. And what we want to do is make sure we take advantage of the 14 day free trial. Now, the 14 day free trial disallows you to test things out. Can you easily worked through the dashboard and the interface? Is it easy for you to be able to navigate through? These are things that are important for you to check out. Now you might be using another platform and that's fine if you want to continue using that to create the system with the web building. But if you can see some benefits of using convert kit, then it might be worth the 14 day free trial. Now to do that, I'll just jump onto the convert kit website and you can actually use the link is part of this course to be able to purchase convert kit. But let me show you how to quickly get that account setup. You need to do is jump onto convert kit. You can use the link that I provided as well and just go get started for free. Then what you do is you can name, create an account, email, password gets started, and that's as simple as it is. Then you be out, access the dashboard and be able to get your account created. This is the opportunity we need to pause the course. You need to create new tab and you need to create your convert kit account. Remember, you can use the links that are provided in the course and you can make sure that you can use, utilize at 14 day free trial. Taking action is really important stage because if you're not going to create the accounts, then it's gonna be very hard for you to set up anything else as part of the course. So take advantage of that 14 days and let's get into step number two. 12. Lesson 12 Creating Your Lead Magnet: Welcome to this lesson. In this lesson, step number two, we're gonna be creating a lead magnet. Now this example for the course we've been using are three steps to mobile styles. So I'm gonna give you a bit of an insight of how I created these lead magnet. And I'll utilize the platform code Canada. And for Canada, you can have a pro version, which is a monthly subscription, or you can have the free version. Now if you haven't used Canvas before, our Stirling struggling encourage you to have a look at it. Now of course, it's going to be differences in what different things you can utilize between the free and the pro version. When I jump on a more dashboard, actually beta pro version. But of note, when office started using tab for free for the first maybe two months, three months before I've been committed to the subscription model. And it has been just a fantastic investment from all business. Let's jump into Canada now. Show you firstly what the end result look like of my free three steps, two more book sales, lead magnet. Then we're going to jump inside Canada. Only show you that an initial draft, how accredited and what you need to do to create your lead magnet, whatever that molecule o'clock. So let's do that now. This is just an installed look into Canva and walk the actual lead magnet looks like. Before I do that, let me just go to the homepage of Canvas. This is the main dashboard for canva.com and you can create a free account if I can. I'll leave a link in this course. They get Canva. But if you cannot fall on that link, you can also go to canva.com and you can sign up with your free account or choose to use the pro version. That's your choice. Let me log into my account and I'm going to show you modulating magnet. And then a few little steps I took to create that lead magnet. This is my lead magnet that are created as part of my fictitious book. But also it is actually a real resource that I have used for subscribers to my YouTube channel. But if we scroll down, you can see how I use different elements to create it instagram. And it's got the three steps, step one, and it goes through the different things during import the book styles. Step number two, getting eyeballs and your books. Cyp3a, expanding the broader market. So I created a whole list of different information which was gonna carry a lot of value to those people that wanted to download the free results. So these are the things you need to consider when you're creating your own lead magnet. What can you create that will be attractive for those that are reading your book to want to click on your link or use a QR code to then go to your landing page to download your free resource or your lead magnet. I felt that this was gonna be attractive for customers to want to find out more about book sales. You need to make sure that what you create, it's in the field of your book. There's no point creating three steps and mobile styles. If the book was I coloring book for unicorns or a unicorn coloring book, you need to make sure that it's actually relevant and it's gonna be attractive for your audience. When you create your lead magnet, you can do anything. If you didn't want to use Canva, you didn't have to, you don't have to. You can just use a word document and then save it as a PDF. Or if you want to be more, there are more of a design side of things you can use Canva and the followers to create something brand new from Canada. All I'd need to do is go back to the homepage of Canada and create a new document. So let's do that for now. So it all depends on what you're wanting to create and the size of it. But just say it was an I4 saw as document. You just got to create the design. Then you can choose the customer's size or choose one of these as well. So it gives you a lot of different choices. And just say it wasn't I4 document size. If you click that, then what would happen? It would bring up the page for you. And then you can start your design process with Canva. You can choose a lot of different elements. So you've got different text sizes. So you can actually create your text. If you write what you could do, you could position it in the center. Then you can change the different font, hot, stretch it out, make it bigger. You can also have different backgrounds, so you might choose a certain color. For example, This is choose this one. And then you can also go to elements. And you can choose all different things. So I just said we had magnet. Then you can choose all different magnet tops. Now, if they usually PSY, if it's a product version or if it's free. I just say it was this one here is that this one is free. So you could then choose, and you can then create your late magnet. If you want to add more pages, you can do that. You can add different uploads or you might have a different document or a photo that you want to add TOO late magnetic. So this is probably not the course to go into a huge amount of detail about how to use Canva. But I would recommend that if you're creating something and you want a bit of design flay, then Canada is definitely what you would use. If I go back to mine off by not get always elements, by using kava and paint out to design it. So it's nice and easy on the eye. And I'll paint incorporate, incorporate different logos and things as well. And when people download this document, it flows nice and easily. And they get to know, as I've mentioned before and plenty of other times, it's going to carry plenty of value for them. So you need to think about your lead magnet. Firstly, what is the audience and what are you trying to do to get them to grab your free resource and has had the belly to be able to give your, sorry, the email to you. And then you can actually create that list and make something that's going to be attracted to the customer. Now this is the important part of the lesson. This is where we again need to pose and take action. If you had in mind a late magnet that you can create, Think, go ahead and create that resource. Now can be a Word document. It can be a PDF document. It can be something created in Canva. It can be a spreadsheet, can be some star tracker. These are the things that you need to be creative around that is going to add value to customers, twin toss them to click on your late magnetic. Then that will take them to a place landing page to be able to download that document and the night become a subscriber or part of your community. Now is the time to type your action, pulls the course right now, and start your development and your credit prices. 13. Lesson 13 Ideas for a Lead Magnet: Welcome to this lesson. It's just gonna be a short one, but I wanted to provide you with a few different ideas that you can start to implement yourself in regards to creating your lead magnet. These are three different lead magnets at all these previously. One is I publishing truck, next one is a niche tracker and the other one was I afraid and Pie tools because they pay. So let me quickly show you what they look like. That will not give you a bit of inspiration to create some other designs for yourself. Let me show you those now. This is the publishing trek out. So it's about creating your publishing goals and recording your achievements. And created this from a background in goal-setting habit development. And it just goes through establishing your goals, major accomplish, accomplishments, improvements, lessons, things like that. So there's different track is it you can incorporate into this lead magnet that was number one. The second one that I created was I niche truck out. So let me show you that one now. This is a simple niche track of self-publishing. If they're doing research, can use the truck out to note down the different niches that they're looking for. Whether the, what the keywords are, long or short tail keywords, average based search results, etc, etc. That was the other one I did. And you've got the template for the niche research. And then the fauna one was one at bat, different resources that you can use for self publishing. This is the free and paid tools for candidate pay, lead magnet resource or credit. Again, it goes through all the free tools, different extensions, Pie tools as well that you can use and links and things like that. So that was another race also I created to help solve publishes. Now it depends on the book you're creating. Depends on the nature in. But you can already use PDF documents, Word documents, Excel spreadsheets, and not be a one-page flaw. Could be a tracker to be anything like that. So I hope this lesson has helped you give a bit of an idea what she can create, and therefore use it as a great lead magnet within your book or within your presentation, or have that look for you going forward. 14. Lesson 14 Creating Your Landing Page FINAL: Welcome to the next lesson. We're gonna be looking at how we create landing pages. Remember, you don't need a website when you're using convert kit, create a landing page. The landing page ISI on this slide here is one are easily created on converted. But let me just show you a couple of different varieties of landing pages that are created. They don't want to walk you through live. The process ongoing to do, to create a landing page for this course. It's going to be a step-by-step process to help everyone that participates in this course through a step-by-step process that will allow you to follow the steps to get everything set up. So let me show you the landing pages of credit. Then let me do the live demo of creating this lead magnet for this course. This is one of the landing pages. Was the free and paid tools for caddy pay or created this on convert kit. And what the customer would do once I see the link. Now this one appeared in one of my YouTube videos. And I will click on the link would tighten to this landing page that would go to download today. And that will complete the details, first name and address titles and download. Then what would happen is that would go to the email as a PDF document and that will be able to download that. Let's have a look at another one. This is another landing page or credit. This was the KD pay upload step-by-step manual to apply paperback books. Again, following the steps to successfully launch your book to Amazon cardiac, pay, what I would do, first name, email address, download more copy. Now if someone happens to download both of them, they're not added as two different people. Unless I use two different email addresses, it's the one person. But what I would do is what they call add a tag. And that tag would let me know where that person's come from and what different documents I more than downloaded either the journey. There's just a couple of examples, but let me now take you through the law of demo of how I'm going to create my landing page for more resource to help those at once create the email marketing system. And they convert kid. And let's start with step number one. And that was to create, model a magnet. My lead magnet is to create a setup. God for self publishes to walk them through the exact processes that I'm teaching you as part of this course. It is a comprehensive guide. Step one, credit an account subscribe is going through on boron, sorry, one of Broadcasts creating a lead magnet. Landing pages, email sequences, rules, tags, the bicep checklist, and summary. These different links as well. This is going to be more laid magnum. And what I need to do is save this as a PDF document and that will be included in more convert kit, a more laid back then and more landing page. So let me quickly just say that what I would do is go up here. And I would change this across to PDF print, download the pages, and download that. Let me just say that in the fall and I'll refer back to that in a moment. The next thing I would want to do is save this as I cover in each day for AAC and use that in my landing page. Now you might have a different cover that you've got. But if it is part of your lead magnet, then you can use this. What all would do if you're using Canva, I'll just go to the front page or download as a PNG image, but I'll just go to page number one. And then I would cite that. And in that side of the image, which I can again use for my convert kit landing page. That would be the second step as part of this process. The next step I usually take 0s to create a 3D mockup image of modulating magnetic depends on what you're late 1980s. In this circumstance, I'm going to be using a free book mock-up code, DRY book covers.com. I don't need to create my image so I can use it in the landing page. Let's just choose this one just here. Next is we click here on ne to apply the image of my guidebook. Let me just go and do that now. Brass images. Then once I clicked on it, I upload it and you'll see the image copy. Next thing we need to do is click the next button. Scroll down and choose whether you want a PNG image or a JPEG. I'm going to choose JPEG. Then that will give me the image of the mock-up. I thought I click on that image. I can say my mock-up here, and it's gonna be perfect for more landing page. Let's move to the next step. Next step is actually creating that landing page. And as I've mentioned previously, don't need a website for these landing pages, which is great by using. What we need to do is go up to the tab that says grow, click on growth, click on landing pages and forms within, get a choice of or the former landing page. Click this one just here, landing page. Then you get to choose your template. There are a number of different categories you can choose from. But if we scroll down here, you can see there's quite a few you can have a look at and say it is something suitable for you. Now, the one we're going to be using for our listen, he's a bit further down here. Let's choose this one is here, CSM. We choose siesta. The first thing we need to do once it comes up is changed to nine. We click on the little pencil that's organized there. Now what we need to do is work through this page and change the elements that we want. Now the first page you've got the general stalls. If the background color is not really what you want. And you scroll down here and we can see all the different things that we can change. We've got the header background, content, background, the box background. So let's change that one. And let's go to more of a color, maybe like that. Then we can change all this information here as well. So we might go with system, then he can change his rotting, might want to even have that at mop them up being nothing that you want. So we might just delete that for the moment. Then you've got your sewn up box. So you'll want to query a button. Each element is click on it and then allows you to change things. So let's make that into again. Let's go to more of this color here. Color just click out of it. And we can change the colors, so we can change that as well. So you might want to change this to Dan light today. If we want to change your CME to click on the image and we need to replace it. Now this should give you a whole list of different images that you might of uploaded in the past. I've already got this one just here. We might want to use that one, or we could upload our 3D image fall, which was this one here, the MOC image. So I can do that as well. That might be saying you won't, but it doesn't quite look the way I wanted it to. So let's replace, let's choose this one here, and that looks much, much better. You can also change the elements just here as well. So if we go back to general styles, we can see the error. We might want to change that arrow to a similar color to this book here. If that was the case, got to Canada. And I'll click an image, click on this little button here, and then that would take you to the colors. And I'll click on this button here and copy this code. Just here. I can go back here. And I can change this code to the Kaltura want. Then it's a bad just going through each of these areas. Now, this background again, you can change that color. You might want to change it to that color we just had, which is that one there. You can add different images. The button color would need to be different. So let's do a button color there and the rotting phone color. Let's go to the darker color again. You might want to have you can change these elements as well. Now you can add fields, it can delete fields. You can have different custom fields. If you want to, you can change it to second name or first name. You can add different ones that you feel are appropriate under your name. You might just want to have nine. Then you got the e-mail address, which is fun. You can change the color of the font top as well, and the border colors. Remember, you need to change the rod in here as well. Today. Just make sure you've got all the spelling rot delay that they laid it there. If you want any of this routing, don't have to have it easy, highlight it and delete it. We're almost ready to go. You can add more content, you can change the button says Remember, if you want, I think just click on each section. And then that will allow you to change it. If you want to get back to the general styles, you can do that as well. You can add a background if there's a background that you want to add to it. Oh, for example, at the moment you can say that background of the mountains are quite happy for that study. And that is the starting point for creating our landing page. Now the next thing we want to do is go to Settings, which is a button just here. We click on settings. We've got general, when a visitor subscribes the page, this is the message I'll get success. Now check your e-mail to confirm your subscription so I can lay that. You can change it to whatever you wanted to if you want. Particularly custom nine. So at the moment this is one of these, but we might have, let's call it god. This is gonna be what the domain nineties. When we getting our link organized, we can, when we got here, we click on that one and then we just go, this is, this is the link it's gonna be, it'll provide for us. So we just got add. There'll be another option. Now what I would normally do, and I encourage you to do this. You can get the links elsewhere, but on only law to copy the link, because this is gonna be our landing page link, which is going to be putting in our book. We want to copy that link and we're going to be placing it in a spreadsheet. Let's just that for the moment, we can go back to it. But the first thing I'm gonna do is go to a spreadsheet and included in there. What I'll do is bring up a spreadsheet and I will paste the link. And we might just want to have what it's called. Knew we could cite that document. And therefore, when we need to refer back to it to get the link, it's there as well. But we can also find these Lincoln bucket. But just another way that I like to do things. Understanding is again, we can, we've got the information there, incentive, so we can send me send an incentive fee amount. Once I get that as well. Advanced, you can check. You cannot recapture information as well and SEO and analytics, if you wanted to rank in different search engines, you can do that as well. That's all under the Settings tab. That's easy to be able to adjust our society at the moment. Once you feel comfortable with everything, just have a quick look through it. Make sure you've got the spelling correct. Make sure you got the buttons correct. The design in a, remember, you might want to change this as well. The things he's going to check that. And you can just make short, if any, so you can bold it. You can also add different things as well. By clicking that button, you can add images, always sorts of things. So it's really, really handy to have the functionality or convert kit to be able to do these easy things for you. And you can change the font size, the font type, the color. Scroll down and make sure we got everything download, you'll setup gods, died, steps, Golgi 3D convert key process, nine, first-time email address, and then download as well. What we need to do. We can cite it and name when we're ready to it, ready for anyone that clicks on the link, we got to publish. And then it's got the link here as well. If you want the longer link, we've also got our customers link, but you might want to copy that one, put that in your spreadsheet as well. We can put that there. That's the other link. We can use either one of these links that is ready to go. Now we can go preview and have a look and see what it looks like. This is what it's gonna look like when someone lands on that page, we'll go to an extra tab and we want to put that in it. Then goes straight to that page. It might need some changing. You might want to add a background pizza, different colors. That's the option that you get when you're using converter circuit. You can change a lot around. And that's the process that you follow to create your landing page. You can make it as original as you want to end this great options for you to choose regarding the templates. So happy families helpful and you can go ahead now and create your own landing page. Remember the tight action as part of this next tip because that's how you're going to move forward with creating your own email marketing system to get more customers for your brand and for future sales as well. Now before I finish this lesson, there's one critical component that I've ever looked to include. That is, how do we include the download or the document or PDF is part of that setup God, and so publishes. When someone clicks on your landing page and they wanted them live document, how does that fall into the e-mail? What funding to do? I go to settings, go down to incentive, click Download, and then you click, you choose your document. I chose to convert kids, so that was this one here. And then it downloads like this. Make sure you cite it, then we can publish it. Now it says downloading that document, and that will be the document that is included in an attachment for the email address when a customer clicks on your landing page to receive their leaves late night, then we save it. Then make sure everything's ready to go. I have changed up a cow's a little bit. Following the end of the last lesson. Think it's a better color scheme, then we go publish. And you've got the link here that we cite earlier on. That's how you include the PDF. Lead magnet or morphine Excel spreadsheet, whatever your lead magnet. That's how you included by going to settings, you go to incentive, download, choose the file byte for it to upload the inside. And that concludes this lesson. 15. Lesson 15 Create an Email Sequence: Welcome to the next lesson. Now hype, you took action and created your landing page. Because the next part of our process and that sequence is to create an e-mail sequence, which means that we need to go back into convert it. And I'm gonna show you the steps to create a number of different emails. It can be automated once someone becomes a subscriber. Now this is a great system to generate because it is once you credit a hands-off approach and you can let the system run and it can actually help build confidence and that connection with your audience more often and more frequently. Let's go back into convert kit. Now. I'm gonna show you how to create your e-mail sequences and the best methods to be able to do this. I just start out e-mail sequences. We just got to the main dashboard again. And up here it says Sindh. We click Send and you go down two sequences. They can go to e-mail templates, which will just give you different templates you can use. You can start creating more days. But just for the moment. And to make it nice and easy, just go to the sequences. Then what we need to do is click on New Sacred. We click there and we start as sequence nine. We might just call it the sequence so-called foreign body. So we know we've got a correct sequence. Then we need to start to rot out an e-mail sequences. Now these can be ones that you drafted previously and then you can just copy them from Word and put them in the lock to have other things you might like to start using these template. When you click on this, you can push Enter. You can just reuse it like a normal AMO. But on the plus, you can include the images, falls, patterns, dividers, videos, all icons. You might even want to personalization. So if you had existing subscribers and you want to address them by nine, you click personalization. You can do subscribe the firstname, personal screening, so include the subscribers first-time integrating, it exists. So let's do that one. Say how I run the name. If it doesn't have my first name, it what would say hello there. You can change that if you wanted to. You could just call it hot air or just high. It's up to you. Then what you need to do is start to rot the body of your email. Now when you create these, can fill out all the information you can use bold writing. And what we can do when you need to create the tone line from when S sequence is going to go out. First thing you need to do is have your subject lawn. So when you send the email subject line, mop, how to get customers to click on your lead magnet. That might be just be the subject hitting. And then you would start to rot your information. Again, you might want to add different videos, different links to places. If you want to create a link to a certain page, then you could do that. And you can HTML block or an image or button. What I'm gonna do is show you some of my e-mail sequences and how they put together. What you need to do though, is organize the time that your email is gonna be sent out. When someone clicks on your landing page, that'll download your lead magnet. Then if to say three dice, that would then receive this automatically amount that we currently drafting, then if you wanted to, you can add another AMO. What we do is go to add e-mail. And then this would be a in my email number to my email number two would be st. At this point on one die off to a nama I email number one. We might increase it to seven days after the last demo. Then you can start filling out these as well and correct the second name. If you wanted to create your third email sequence, was part of the sacrum at email. Then what we do is go to the day. So we might do after three days after velocity mount or it might even be after two weeks. The next day Mao guys out. Again, he's an automation. Once you create your sequence, that's how you create all of those. Now, I'm gonna show you one of my email signatures or email sequence and how that works. Rather than putting together all brand new ones for these, I'll show you something you've already created. We just delete these ones. Might actually go back out of here and delete the sequence. And I'll go into one of my existing ones. What I'll do, I'll going to get more styles. Sequence. These comprise of 1234 different emails. What I've set it up is that the customer, once I've clicked on a link that will be taken to the landing page. I then download the three sips to more book styles off to two dice that we save this first email sequence. And it's got a video about the seven things that people might not be doing that could cause them not to get these many books cells as I should. Again, it's importantly adding value. Then, after four days after that initial email that I received, an email from a guy named these personalize, if there's a first-name that subscriber. And I'll talk about my approach to self-publishing and the importance of goal-setting. And people are the customers can then download a free 12-month publishing truck and the truck out journal tracker, which you can also track your goals that you want to sit up for the next 12 months. A guide adding value. Then after thought dies, after that second e-mail, another one will come through. This is about what people can expect on a journey and talking about how it's important to focus on the long-term and a couple of things that I've experienced personally. Then the final aim is helping people that are publishing on keda pay, for example, with three different options so that I can do it. I can participate or I can watch the 90-minute free content, YouTube, Iago. Then you've got the link there. Or I can go and check out the publishing accelerator, which is more low and no content publishing course. Or I can go to another course that I've got as well. So these are the different options that I can choose. These options again, it's providing valuable content that people want to read. And we'll get a lot of value-add. That's how step the UML sequence for the three steps and mobile styles. Remember if you want to set up these kinds of buttons, then it's not so simple to do. You would just click the plus button and add a button, and then you can just adding the HTML link for that as well. I've included myself and I've got the links down here for other courses. That's how you can set up an email sequence for those that are actually clicking on your landing page, downloading your lead magnet, and then I start to get these automatic emails. But how how do you set up the sacred as well to ensure that you tag the people that are actually getting these emails. What we need to do is go to automate and rules. If we look at these rules, if someone subscribes to a form which is a three-sixths to sell more books landing page, then the rule of God. If they subscribe, you brought the actual form. So if I go to the landing page, so you've got different options here that land on that. Then the actual Bates tag the user as a YouTube more book sells download. So all I know when I subscribe on this one just here, this person has downloaded mod three steps and my book styles, I paint tag with YouTube, more book sales download. And after subscribe into three steps to move book says landing page, then it was three hours ago. The tags allow you to track way subscribes a coming from. And also if you're doing an automated e-mail system or what they call it broadcasts, which I'll talk about in this course. A broadcast is a one-off message. Then you can categorize the people that are going to receive that broadcasts. So you might not want, all of you receive that. You may only want a certain group of people that MOD of subscribed to three steps in my book cells just to get that one-off broadcast, we can talk about that light up. But that is part of the rooms process. And you can do different ones. You can sit new rules. So the trigger point is if I can play a certain sequence, then the outcome or the action will be one of these ones. And you can then save that rule. That was under the auto auto Maite. Sorry, what did I tab under rules here. That's how you set up the email sequence. Requires you to create your emails. And it requires you to come up with some value, valuable content that will then flow after a mouse and make sure you don't send e-mails to frequently. Because again, once you lose, I subscribe, you can't get them back again because I've unsubscribed unless I re subscribe for some reason. That's important that you continue to sin valuable content and don't send it to frequently, give it some time between each of them. Because it also depends on the content. As a female progresses, maybe there's something that you can move the customer closer to regarding future books that you've got going. A particular website, being part of a launch team for new books that are coming up. They are the kinds of things that you need to think about. That was all about the AML sequences and creating knows to automate them for your customers and for future styles. 16. Lesson 16 Email Visual Automation: Welcome to this lesson just to finish up regarding your email automations. Now what I've done is I've gone and created an e-mail sequence. And I'll show you these snap. So if we go to sequences and our guide to convert kit setup DOD, what we're going to say here is the two emails that are created just to show you how it's all going to work. And these are the e-mails that you receive when you sewn up on the landing page, received the setup God, it'll say these e-mails come through. So shall you what they look like now? Then when you get them, you'll see how it's all automated and that's what I want you to follow. What I've done is I've created mod2 e-mail sequences here, written up the information, talking about the different action steps. And then I've got more details here. That's after three days when someone would receive the setup guide in their email and I've downloaded it. The next day, Mao will come off to seven days of following that e-mail. And I've got here as promised, here's my follow-up email, exactly seven days opt to the previous one. So you'll say this land in your email. So it's gonna be interesting for you to say the sequence. There'll be only two miles come through. And what I've got is a funnel to action steps that creating landing page in the email sequence. And I've got launched the press now, if you want to or need to go and set up your convert kid account. That's got more details here again. The next step you need to do though, just to make sure everything's organized, you go to automate visual automations. Now what I've got here is I've created a convert kit automation. What I did, I clicked on you won't new automation that would look like this. We go start from scratch. It says whether someone joins a form. If I joined a form, which form is we convert kit setup guide. And then I'll start building it. Let me go straight to the one that are created though, the convert kit automation just to show you. So I set it up. Then I added a tag. Someone signs up to the convert keep God did that. Plus button goes convert kit setup guide and there's a tag that's associated with that person. Then I click the plus button again. And that took me through to the opportunity to send that email sequence through to those people. And then it's got the end of the automation. That's how the automation sequence works. I'll just sit up one bicycle a guy no, go back and delete it, light up and I just wanted to show you how it works. So we've got automate visual automations. We're going to go new automation here. Guys, staff from scratch. Once it loads up for me, joins a form. Then any form, It's gonna be the convert it setup guide plus create a new formula. So we just got out of veins. They want audit was pushed plus and I'm going to do an action. So if someone got to the landing page of the convert kit setup guide, then what I wanted to do is add I tag and I had the conflict. It's setup guide tag. If you wanted to, you can create your own ones so you can just go convert, deny just as an example. Type. Then we add the action. Then we click Plus again. The action would be to be part of the email sequence, which AML sequence was the convicted setup guide. We add that action and then it's the end of the ordination. And that's how you see how that all comes together and works. But you also need to do is make sure you name it. So we're just gonna call it the demo. When we go back at some, at here as well. Now, if you want to, you need to make it law if we just click that button and that would make that process in automation law for you. Let's go back here. I'll show you if you do need to delete it, what you would do. I'll just move my camera, is just go to these three buttons here. Delete it, and we don't need it anymore. And if there are any others, we don't need this one, eta. So we delete that one too. That's the visual for the automation. And it's important that you go through and set this up as well so that you know all the steps that are gonna be happening as part of your automation for your emails. So you had the same, so he cried the sequence and then the automate, you got the visual automations as well. Hopefully that helps you sitting up via e-mail sequences. 17. Lesson 17 Add Your Lead Magnet to the Manuscript: Welcome to step number five. We're gonna be looking at how to add your lead magnet to your manuscript. I'm gonna give you a few examples here. How have you used it in paperback books and also in a book? And to show you how to include that so that customers can easily get to your landing page to download that lead magnet. This is the next step and you need to follow closely. You can actually include this in your manuscript from your next book or existing worksheet I'm already have. So when a customer is going through your book, if it's a private bank book, they might be scanning through and they go, Well, I wouldn't mind getting how to sell more books as an extra resource. I'm enjoying this book. This is the lead magnet that would include. And what I'd need to do is either enter this website link here or easily scan the QR code. Now guys, remember, I have checked with Amazon card a PE and yes, you can include QR codes, all links in your books for this kind of thing. Now these QR codes or these links, it could be a link to a landing page. It could be an author central page to sell more of your books. You can create whatever you want to in your books to lead customers to go to a different avenue and needs to be as resistant as possible, meaning the process of symbiotic get to your landing page needs to be no snazzy. This was the illustration are provided, so you just need to provide it in a book. Now, I've written a previous book called The habits switch in the habit switch in the e-book version or do have a link to a resource or credit or lead magnet. So let me go to that one now. Inside the book. So you've got the contents and on the back page six, I had your free gift as a y sine. Thank you for purchasing his book. Offering a free habits switch checklists. Checklists you'll be provided with 7-pack that path or case the habit development. And that we'll click on the link here. And then that would take them to the late night. Now previously I was using Mailchimp. It wasn't funny it to be the most efficient way of getting delayed magnet. So that's why gone across to convert kit. But that was a simple method and I will click on the link and it would take him typed in to that landing page. Let's have a look at another y that you could do it if it was a different kind of book. If you've created a activity book, does has a low content book. On page two, you had your lead magnet. So thank you for purchasing my first activity book for shapes and numbers. We know that your child will find it to be beneficial in their learning of letters and numbers. And we hope to have fun in the process to download a free ten-page learned to trace numbers resource. Please scan the QR code, blood scan the QR code, and that would take them to the free resource or the landing page to be able to download that free resource network, create these QR codes. What you need to do is go to QR code generated for authors. And that is a great Y2. Putting your link, if you had your landing page link which we had before, which was just here, we can then copy, put it into a QR code generator. This is for the steps, the setup guide. We will then download the QR code if we'd be ready to go. So that's the QR code for my book. That would take you to the landing page to download the step the sorry, the setup guide for converted. That's how you would use that QR code generator for that. And you can also upload an image and include that within your QR code. What we need to do is make sure that when you're adding your QR codes or your links, that you're doing it in the y. And if we have a look at our original version of how to sell more books, we might open it up and I'm not being pij two or three after the contents, or it could be at the very back. And when I get to the end of the book, I find out there is a free resource and then that will take them to your landing page to be able to download it. Now, as I mentioned before, you can use page in your book or other, pipe it back or a heart attack with the QR code. And if it's an e-book, you can simply just do a link and I can click on that, which will take them to the landing page. Now there's a reason why you can't link or have a landing page or a link that takes them somewhere else. Could be your own website. It could be author central pitch to see your extra resources. There might be something else. Do you want to direct your customers too? So that's another important feature of making sure that when you do put your landing page in your sorry, you lay magazine that you're putting in the rock part of your book. And then with your link, we can use our spreadsheet, which we had our links on there. Or you can go to back to your setup guide and you just need to go up to settings. Then you would go to the domain name and you'd copy, copy that one there. Oa, copy. Copy this one just here as well. That's the link that you need to use to then insert it. So I clicked on the landing page, follow the link that will then type them to the ability to download your resource. That person that gets added as a subscriber to your convert key account. That'll have a tag that he's added to them based on your rules, your actions. They die a particle system to then email them again. Your customer, if you want them to be part of a review team, if you have other resources or other information you want to send them. And you consider those e-mail automation systems or sequences so that they can start to receive some in emails every five days, ten days, maybe every six months, depends on the structure you want to implement as well. That's how you put your landing page details into your books, your resources. And then you can have that link there or QR code for your customers to then make their way to the landing page and download the results. So that's this lesson is concluded. 18. Lesson 18 Building an Audience: Welcome to this lesson. It's about building an audience and I want to point out a few different places we can build your audience to build your subscriber base. The place you're probably more likely to build your audience by. If I self-published will be of course, follow the books he creates and we're putting out link in your book sport landing page to then download the lead magnet in. Otherwise could be VOD blogs or newsletters that you create. Perhaps you could start a YouTube channel. And in your YouTube channel, you could have your links to direct, subscribe as viewers through TO landing page. And that's where generate a lot of more traffic as part of these prices of email marketing. I'll combine that with my books as well. But I do find that the number of people that are going to my YouTube channel, so forth as well, self publishes that are looking to further enhance the, the marketing or their research or how to create books. So that's where I'll get a lot of my traffic from. And then there's also leveraging social media. You might have different social media accounts. They might be something you can do, an Instagram or even Facebook. There might be other platforms as well that you can utilize to direct traffic, trivial lead magnets. Now this is the kind of thing you need to think broadly about. There are plenty of ways you can utilize the system that becomes automated and you can set it up for the long term as well. And that's why it's such a powerful tool. When you do automate things and you have your email marketing system setup, it might take an initial bit of work to get it going to correct your lead magnet to create the landing page, to create your e-mail sequences. But collectively, once you've created that, it is I sit and forget and it is automated critic converted process. That's 40 from y's here that you can think about building your audience Using be able to email marketing system. 19. Lesson 19 Book Review Team: Welcome to this lesson. It's gonna be a short one, but a powerful one for you and an important one that you could potentially use for book launches are the easiest myself for several books, which really helped me to gain traction in the first 30 days upon launch my book, it's called a lunchtime. What you do is part of your subscribe as you might communicate to them, it might form a better part of your launching for an a book, for example. What you'd have in your communication is to say that if you'd like to be part of my lunchtime, then you would receive a free copy of my book in advance of the launch. And for that, you'd provide an unbiased review on Amazon. Now because it's an unbiased review, then you are meeting the obligations of cardiac pay. You're not giving away something for free and telling them they have to give you a review. It's up to them either by law to provide a review. And it must be unbiased. When they do communicate their review, then they should say that they've received a free advanced copy of the book. And in return, I providing an unbiased review for the book that helps getting some traction with social media. So social proof through different social media channels and those reviews can really help accelerate your styles. It's just one way you can think about using all subscribe advice, but it's part of your review time. Now there's another way you can do it by using a platform called Book spread. Now books, Brad's, you, what you do is larger book up to book spread. They provide a link, then you can communicate, adds to your review team that the book is available for free download. For unbiased review books, bread will take care of the submission of that book and following up to make sure that they provide you a review. If you haven't heard of book spread before, make sure you Google that and check it out. So there are different ways we can use our audience. And if you wanted to, you could always use these for paperback books. But of course it's going to be much, much harder to provide a physical copy of IP paperback book in return for a review and make sure it's done boss reviewed. And they include that in the comments. Under the review. That's a y that you can think about using a subscribers. You can use that information in your book as well. Just say that you're building a lunchtime and to click on the link to the part of the lunchtime and you will notify them when any of your new books are about to be launched. They have it. That's another powerful way to use your email marketing system to build a lunchtime for your e-books and potentially your paperback books. 20. Lesson 20 How to Create a Broadcast: Welcome to this lesson. It's about broadcasts. I'm going to explain to you what a broadcast is and how you can implement that to communicate with your subscribers. Now the broadcast is a one-off communication and it can be pretty powerful. Let me show you what you need to do as part of a broadcast within converted within convert kit, there's an opportunity to send a one-off broadcast to your subscribers. Now I'm gonna show you where this is on the top panel. You just go through two broadcasts on the sand. Click on that. Then this will take you to an opportunity to create your broadcast. So let me show you how you can create that and what one might look clock. Firstly, I'm going to show you an example of ones that I've done. So let's go increase your kVp books out or styles for e-book animation. So we click that. That's the stats that went to 578 recipients. You had an I provided 37.5 and a clique right? Of 2.9. Let me show you what that broadcasts actually look like. Let me just go here content. And then it shows you what our center. So it was a YouTube video that are released about increasing book sales through animation. And it had some very highly valuable information. And that's why I think it had such a good conversion, right? And these are the things that you should be looking at to create one-off broadcasts. It looks at the open. These are the stats, looks at the different open rights and the clicks and also any unsubscribe at. So we had to unsubscribe as during these broadcasts, which is a great result. So let's go back now and only show you how to create your one-off broadcast. So we go back to the broadcast and we just got new broadcast. Again, convert kit is very easy to navigate through. And it's very simple to be able to create these one-off broadcasts. When you get to your broadcast, it's very, very simple. All you need to do is type in your subject line. And the example that is gonna be the subject law and that would hit people's inboxes and make sure you have a good subject lawn that's going to show gets conversions. What you need to do is create your content in here. And then once you've done it, so we do content, remember, you can add personalization, you can add headings, you can add videos, galleries is plenty things you can add within your broadcast. Once you've done that, you go to Continue. Then what you need to do is have your address data. And where would you look at S2 is going to all your subscribers or you can add a filter. So do you want it to go to? Let's go back here, subscribe to, and you've got different tags. And you can choose those people that are part of my YouTube petty pay upload manual. And then you choose that group. And that's who it will go to. Filter. You can get rid of that one. So it only subscribe to these people here that these particular broadcast Foucault add to. What you do is schedule a time. So I can schedule it to say now, we can schedule it for another time. Just make sure you got everything organized and then once you do continue, then it will be sent at all these people. Now that's why it's important tag to use tags for certain subscribers. You can actually send specific and targeted broadcasts to different people. Because some of the content you're sending might not be specific to every subscriber that you're getting. It might be a specific target market. And that's where they are to use these broadcasts and adding filters does really help. And that's how you create your broadcast, your one-off message, like a newsletter. You can send it to all your subscribers. You can filter it into specific categories or groups that will tags or subscribe as that you've got. And you can schedule it to go out with a repeat once a week, once a fortnight, once a month, once every six months. But it is a really good, powerful tool. And you can see again how easy convert kit has been to use to create all of these automations, these landing pages, the broadcasts, tags, actions, organizing things are just so simple within convert kit. That's how you do the broadcast for your audience and subscribe this. 21. Lesson 21 Pause and Complete the 5 STEPS: This is where I want you to pause and to take action because many people get stuck at this point where I haven't taken the required steps to get these prices happening. I'm going to quickly go through those five steps. We want you to pause and to actually take action to get it done. So firstly, number one was to create an account that might be a new convert kit account. You might have another account that you have already. Number two was to create your late magnetic. Now, mod Tikki a few asked to create your lead magnet. But it is really important that process to create a spreadsheet or to create a PDF document or a Word document, something that's going to In toss customers to click on your link today per se through to downloading. Number three is to create your landing page. So the design elements of convert kit, which might make it nice and easy to do. And then we want to make sure to attractive for customers when I do land on it to include the data sales. Number three. Number four is to create an e-mail sequence. Once they get in the system and become a subscriber, then that will save a sequence of emails that might, might give them extra value in that particular niche that you bookmark in. It might be introducing them to more of your books as part of your brand. Part of your e-mail sequence you need to rot and include as part of your convicted automation. And then finally is to add the link to your manuscript. Remember you can get your link from your landing page template that you create and you can include that in your books, your manuscripts, a QR code. Therefore, when a customer scans at QR Keitel, ain't Is it it'll take them to the landing page, download that resource. And they didn't become a subscriber as part of your e-mail marketing campaigns. Data steps. I want you to pause and please go and complete before we go on to that next lesson. 22. Lesson 22 Set Up Guide and Lead Magnet Email Sequence: Welcome to this lesson. I'm going to be talking through. My only magnet is part of this course. Now you've seen how pain order to develop the different structures for the lead magnets. We've got our landing pages. What I'm want to do is create my own lead magnet for this course. Therefore, when you download the late magnetic, you can say the prices that are paying teaching and how it's gonna be automated. So the first thing you do, if you want to, you can scan the QR code on the screen that you say. Now, that will take you to the landing page, which we've designed during this course. Once you've done that, you will then take you to, once you feel that the details, you will then be able to download this resource, which is the setup guide for so publishes. You'd be able to get the information which I'm going to show you. And you'll be, be put in automation sequence for emails. Now you'll just get two emails. One will be an introduction and just the first couple of action steps that you should have taken if you haven't. Well, it'll just be about setting up your accounts and then creating your first layer and then a bat seven days later, you'll get a secondary e-mail. Again, it's all automated and as part of the sequence, when you get that name out, it will be just the faunal follow-up steps that you should be taking to sit up these process. Now I'm not going to be sending any more emails than two as part of that sequence. But I just wanted to demonstrate to you how I've set it up, how you'll receive those emails. So allow them to come through and just look at that structure. It might be great way to see how I've structured my email sequence. And hopefully it's user-friendly for you. So remember that when you do certainly sequences, they are gonna be automated. So it doesn't matter whether you awake or asleep. You might be on hold eyes. They sequences will continue to work for you die not. And that's the beauty of this system. And that's the great thing about these lead magnets, that if you do include information, a bat, you'll books about a course, for example, that these will be available for people as I use your lead magnet and they'll sign up, become a subscriber. And nine, I can get extra information about who you are, your brand, etc. Let me quickly show you inside this lead magnet again. Said that when you do resave it, you get an idea of how of structured and have set it up. With the e-mail you receive. This will be attached and that's the convert kit setup guide for. So publish it. So if we scroll through it, what I've done is just put some disclaimer information in their pulse. I got an introduction. Again. You all lead magnet will be completely different. But what if I wanted to do is show people about this, about how to use convert kit for the e-mail marketing. And so I've got some stories, some peaches that have got sit at, so it's nice and easy to follow. So we've got a step to subscribe as the one-off broadcasts, how to do that? Creating a lead magnets, landing pages, headed to the mouse sequences. The rules that are involved, creating tags. And then it basic checklist as well. I've got QR codes forth. You want to register your account Canvas as well. And then it's got the steps down here. And then it's also got that QR code generator, which again you can scan the code then that would take you to kindle pronoun, to be able to create that QR code for your lead magnet, which can go in your manuscript or wherever you need to put it. Then of course summary. And then I've got the links there as well that will land in your inbox once you sign up to the landing page and become a subscriber, again, you just get two emails as part of the sequence. Just for demonstration, to show you how this process works. I think you'll find this resource really beneficial. 23. Lesson 23 Conclusion Final: Thank you very much for completing the course of their e-mail marketing and focusing on creating a lead magnet. Therefore, a landing page for your customers to be able to create a subscriber list. Now you subscribe where your customer base will be so important in these DICOM, there are direct line of communication that you can say any information to Pi broadcasts, automations, different resources, and now grow as your content grows as well. Your lead magnet can be put, as I've mentioned during the course in several different places. That can be into books. It can be via YouTube videos. They might be different blogs you've got. These are the kinds of places where you need to think strategically about way you can attract customers. And then over time that can help you out. Getting email addresses is something that is incredibly hard to do if you don't have some kind of laid magnum, the e-mail marketing systems that we've gotten into place with convert kit will definitely help you to build. At least. It's something that should be really, really treasured. Because when you get your e-mail, e-mail lists, it does become an insurance policy so that if you did lose contact var a certain platform, therefore, you've got a backup system to be able to then get further resources out to these customers who might have purchased your port before. I just wanted to say, thank you so much for choosing this course to help with your email marketing are really, do hope that you've found it valuable. And please keep an eye out for any future courses are created to help you to grow both in business and also with your knowledge and skill set for all different applications, whatever you choose to do. So thank you very much and I'll see you later on. 24. My SkillShare Instructor Profile and Self-Publishing Classes: Hello and welcome to this updated lesson. Now, since creating this course, I've created a number of other courses in the self-publishing space. And I thought it would be good opportunity to introduce you to some of those courses and you can view those at by my profile page. So what I'm gonna do in a moment is go to my instructor profile page and show you some of the other courses that I have. Now, these courses can take time. You need to make sure that when you are doing these courses, that you're stopping and taking action and applying the information. Don't just become an information junkie where you are absorbing information beaten, not applying it. The most important thing that I've found along my journey of creating books and creating courses and other information and content is that you need to take that critical key action. Now, it's just the first step you need to take. Then you tend to get some momentum. Make sure that you're jotting down some of your goals that you want to achieve. What sort of things we'll you'd like to create in the next 12 months. So let's go to my author profile page now you can see those other courses, and therefore, they might apply to helping you to scale your self-publishing. Or they might be an area that you wish to specialize in just a little bit more. So let me hit the instructor profile page right now. This is my instructor profile page for Skillshare. If you scroll down, you can see the different courses that I have available. How to create low no content books on Amazon Cloud API currently has 3,004 students enrolled. I've also got my email marketing course to increase your book sales and in also increase your email list. If that's what you intend on doing to increase the number of customers that actually know about your books. I've also got a course with over 600 students on how to create and design a paperback. People can have book covers using Amazon API and also a very popular course on how to create and publish a children's book. Another popular class which is growing is mastering Amazon advertising. There's also a course on mastering habit development. If that's what you're interested in. The doses are looking to expand outside of Amazon. Kvp of created a course on how to self-publish with Ingram Spark. Now that's an in-depth course that will really help you to provide diversification with your publishing. And then finally, new course at the time of filming. And that is how to successfully launch a book on Amazon, KD pay. So these are some of the courses that I do have. The self-publishing space. Please check out my author profile or with my instructor profile to access these courses and you'll be able to join them along with the many other students that have to successfully scale yourself publishing business. So hopefully that helps you to select other costs of created in the self-publishing spice.