Transcripts
1. Intro: Alors I really feel pleasured. Hello, my name is
Jessie Kanelos Weiner. I am an illustrator, author, and artist based in Paris for over ten years. When
I was just getting started and kind of
had the ambitions of becoming a professional
illustrator. I could draw a tomato
like nobody's business. There was a certain
point in my work where it was like,
"Okay, so what?" So at this point I
really had to push myself to think a
little bit more editorially about my work and what makes an illustration
itself so, good question. What is an editorial
illustration? It's an image that visualizes an article or serves some
kind of a greater purpose. For example, you have to
understand it right away. We have to get some
kind of context about what is happening
in the article itself. This course is gonna
be broken down into three different
assignments. The first one is a
random idea generator. The second is almost like a
fake illustration assignment. Just imagine that the
New Yorker calls you to illustrate some kind of article about any kind of subject. And the third is a
dream assignment. So this is a good way to
get your ideas generating and thinking
about a client, a brief, different
visuals to include, et cetera, et cetera. This class really is for you if you feel like your work isn't exactly where
you want it to be yet, where you feel like you're
not really able to draw anything aside of what is in front of you,
which is totally normal. No, no worries about that.
We've all been there. And it's also for you if you have the
ambitions of becoming a professional illustrator and you really need to beef
up your portfolio. So our directors usually want to see your
own personal work. So this is a great way to put that together and
move forward with confidence and
feel like you have a little bit more meet as
far as how to proceed. I'll also share
some essentials to think about when you're
creating an illustration. Things that I think about when I get a new commission from someone like Vogue or
The New York Times. And also lots of other insider tips site probably don't hear
anywhere else. I'm really thrilled that
you're joining me on this new journey and this
new step in your work. And let's not lose any more
time. Let's get started.
2. Tools: Here's everything you'll need
to complete this project. Just to preface that
this course really is about developing ideas. So with that said, you're
going to need a sketchbook or some loose printer
paper or recycled paper, which I like to use
just because I feel a little bit more free
when I'm using that. And also a pencil, a pen, whatever it is that
you'd like to sketch with. So if you have a Lightboard
or if you went to work with something like
Photoshop or Illustrator, you're more than
welcome to as well. Then I will be executing one of these illustrations
in watercolor, which is the medium that
I use and I prefer, but feel free to use
whatever you like. So take out your supplies
and we'll begin.
3. Tips: In this first micro lesson, I'm just going to
walk you through some things that I always think about before I get started
on an illustration. These are all things
to think about before you start, so
you don't lose time. And you feel a little bit more
confident moving forward. The first one is what nim does
this illustration fulfill? So we're all
saturated by photos, but oftentimes illustration
can be a superpower because you can take things
one step further than then. Photography can in itself. For example, if you are
commissioned to illustrate an article about fireman who saved dogs and
fires in California. This is something that
can't be photograph, but it's up to you to
find a creative solution. So think of you as having the upper hand in
this situation. Another thing that
the art director will come to you is what the dimensions and the
resolution of the illustration. So these are all things to
keep in mind ahead of time. If you are working to create a banjo at the top of
a page or a banner, for example, you're not going
to work in a square format because you're gonna have to crap almost all of
the image itself. Our director might
come to you with a moodboard of images
for inspiration. Or maybe there's some kind
of treatment of color or technique in a previous
illustrators work. So it's always best to researching and very specific article about a political issue. It's always good to get all of your research images
together so that you can really concentrate on the creative prompt at hand.
We want to think about it. There's a color
schema at hand and maybe that there's a specific
way that you can use color. Just the first thing
that comes at the top of my head is you've seen
Schindler's List and there's a girl in the red jacket and think how impactful the use of writers in that
particular situation. So if you are doing a black
and white illustration, maybe you can use red or
another color to really create a pop which kind
of retell a story? Is this illustration
for the web or print, or is it for a gallery? This is something really
important to keep in mind. I published a coloring
book a couple years ago, and whenever I
posted the black and white covering pages
on social media, it was completely lost because there's too much detail
in it was too fine. Once I added color already, could understand that it was a coloring book and there are some visual interests to
the coloring book itself. If you're working in
a gallery setting, you might want to think about
doing very fine line work. But for editorial
illustration as to be super graphic and right away all the elements have to
speak for themselves. So let's move on to
the first lesson.
4. Exercise 1: Hot Spots: In this first exercise, I like to call it the
random idea generator. So here I'm really going
to help you loosen up, really merged two ideas
to create an illustration that's evocative of a wordplay. When I moved to Paris
over ten years ago, I was a sponge for
everything around me. I didn't speak French. I didn't know too much
about the culture. And this is really the
moment where I was outside of myself and
I was able to really digest all of the new realities
that meet up my life. Oh, once I learned a
little bit of French, I was able to use this as a
catalyst to inspire my work. So for example, the name of a dog's nose is a
truth or a truffle, which I thought was funny
until already the merging of these two images
and this wordplay created one of my
first illustration. In this first exercise, I'm going to give you a list of ATMs or wordplay
and you're gonna use these to inspire
some spot illustrations. So what does this
spot illustration? This is a good
intro to editorial illustration because these are the teeny tiny illustrations that aren't the header image, the big header image, but
they reinforce the idea of the article within
the article itself. So if you read The New Yorker, these are the little black
and white illustrations that circulate throughout
the whole magazine. I'm going to give you a list
of some things to consider. And you're going to use these
as a rough inspiration for creating some sketches
inspired by what you see. And you're going to draw the first thing that comes
to the top of your head. So let's get started. This is a list of all the wordplay inspirations
and feel free to download it down below
in the resources section, the first one obviously
is word play, okay, so already we're going to
almost make a mindmap. Word and play, play.
I think of toys. I think of kids and word, I think of crossword puzzles. I'd say that words can be a really good first step into fighting a creative
solution to something. Don't hesitate to
create a list of the two categories and
then we'll try to find some solutions based
on those after. I'm just going to
start going at it here. What about blocks? What if we create some blocks? And there's a hand
and a small child. So remember if this is
a spot illustration included in an article, and if the article
is about wordplay, then have some cue
of what it is. But if you want it to be strictly understandable
and that's going to be a whole other exercise and
finding the best solution. So this can be a child wordplay, but already adding a
child and makes it more about the energy between
the child and the play. There's another option. Could be something like
a mouth that's speaking. Don't hesitate if there
are no bad ideas. It's just, I think
it's worse to be a completely stuck
in your head and not permit yourself to make
stupid ideas come to life. So sometimes the best ideas
come from the worst ideas, wordplay, and then maybe
there's some kind of, maybe it's a mouth like this. Gonna be a good graphic. Illustration word. Best if the mouth is
slightly open. There we go. Okay. What do you think are
the best options? This is no, because it doesn't
work with the concept. This is nice. Maybe it's just the
hand of the kid because otherwise it
gets a little bit to out-of-focus on
the the ADM at hand. Maybe there's just a
blurred child's silhouette in the background or don't
hesitate if you don't land it on the first
try because a lot of times it just takes
revisions after revisions. That doesn't look like a child, but you get the idea. Wordplay. I like this one because
it's graphic and it's playful, feel sensual. This one, the mouth is an
open so there's less of them. The spirit and language. This is my, the
winter Cherry Bomb. So the first thing
that comes to mind, which is totally fine, don't feel like you have
to reinvent the wheel. Is it's probably why they, where it got its name
is a little cherry with the the stem that is ignited. That's simple, easy
to understand. Can we take it further? What if there are several cherries? The branch, okay, that's
one way to go about it. Maybe there's some other
way to represent fire or that conflict of the
ignition of the Cherry Bomb. And because some kind of maybe
it's a whole cherry tree, kinda looks like
chicken scratches. It's okay because
I said it myself, but maybe there's some
other way to maybe the tree is the stem of the bomb
or something like this. And then there's that tension
at the end of the day. And the first option is
the best and simplest. It's been done before, but for me it works the best. So we're not going to break our, we're not going to lose
our cool over that one. The next one is the hot dog. Oftentimes what I like to do. Is make two lists of things
related to the workplace. I have hot dog. Okay, so when I
think of a hot dog, I think of a wiener dog. I'm just going to stay
with the wiener dog now. It could be any old dog, but I think that for the sake
of it being recognizable, I'm just going to work
with the wiener dog. So when you think of
things that are hot, I think of a fan. I think of the summer time, which is at mean big hat. I think of an egg
cooking pavement. I think my hot dog is
just the hot dog itself. Maybe there's some kind of been or I didn't really think
of ketchup and relish, know that I have an
idea of my wordplay. I'm just going to
start sketching. So hot dog, wiener
dog in a button isn't entirely a new, innovative idea, but I tried to find a
different angle with the dog laying on
its back panting, which once again reinforces
that he is indeed a hot dog. I'm just going to keep sketching through these really quickly. Had another idea too,
of a dog with his head in a fire hydrant,
the water going off. That could be another
funny idea to propose. How about a thermometer? And maybe there's a wiener dog laying out on a thermometer. The nose is focal point. So even when you're
sketching, if you think okay, maybe there's something that
I can use from the object. Nothing. Maybe there's
something I can use in all of these things to ground
the illustration here, I imagined a big hat
in the summertime, so maybe it's a giant
fried egg hatch marks a little out there, but I kinda like it a table fan. But the dog's nose is
the center of the fan. Be a clever idea as well. Okay, so as you see,
I'm still playing, but these are just
some ideas off the top of my head
that I really like. And I'm just going
to keep sketching until I'm happy with my options. Here's an ice cube tray that's
also the body of a dog. That's another good
option as well. So if you're hesitating, you can shrink these
down by half and see which one's read
the best for you choose which one that you end up flushing out in the
medium of your choice. Here are my options. I like the first hotdog option and the last one with
the dog fan knows something to consider when you're adding color
is to see if there are any colors that
are associated with the subject matter at hand. So yellow and red, remind me of ketchup
and mustard. So here you can see
already that adds a whole other form of impact
to my spot illustrations. Here are a few spot
illustration collection that I've done in the past on the theme of global warming
and the heat of the summer. Now you should have
at least three to five ideas fleshed out. And from here I encourage you to put these into the medium of your choice in whether
it's watercolor, pastel, you name it, it's up to your collage, etc. So hopefully this is just
a good little image bank of spot illustrations. And hopefully you got your
ideas brewing a little bit.
5. Exercise: 2 Faux Commission: This next exercise,
It's what I call a fake or a photo
illustration commission. So imagine that you get an
email from an art director, which has happened to me before. My, one of my first big breaks was I got an email
from Vogue and they said they wanted a hot dog
covered in Oreo cookies. I said yes, I made it in life. Anyway, this is just
a fake assignment to illustrate an idea, meaning it's not just
a random piece of art, but it's here to illustrate impactful image that evokes
whatever is in an article. So let's get started
with this exercise. I'm going to create almost
like a fake commission. Imagine that I'm
sure Art Director. At last, I'm gonna give you everything you need to put
together an illustration. First of all, you
need a client, okay, So this is gonna be any
news magazine that you like or that you kind of have an
idea of who it's for us. Another thing that you can do
is look at the opinion page of site like the New York Times or the Wall Street Journal. Oftentimes just illustrated
because it's not necessarily easy to photograph a concept that's a little
bit more intellectual. If you're looking
for inspiration, look at this and also think about looking at it on a page. Do I understand the
action right away? Is it graphic? How has color used to really make
it pop as well? I have a tendency
to use the ground, but on the web it doesn't
really read well as well. So if you always do
a white background, now's the time to really
think about using color in a way that makes it pot
on the page itself. I'm just going to read through
this brief really quick. It says, dear insert your name. I'm writing from insert
news magazine here. My colleague shared
your website with me. I love your work. We would love to commission
you to illustrate if future opinion piece messy, some sketches, at least two different themes by
the end of the week, which is often the case. And if you work for the press, it's usually really
tight deadlines. So this is for everyone's,
for some people, people love working
this way and for others it's not at
all a possibility, especially if you're doing oil
painting and illustration. So more on that later. Would you be able to deliver
the final art by next week? This is a pretty generous
deadline as well. Here are the dimensions
and what we had in mine, the art direction is this is the content we have and this is what we want as
far as the illustration. And the cool thing about
being an illustrator is you're the one who
finds a solution. So oftentimes they'll come
to you because there isn't a photo that can
illustrate this article, so it's up to you to find
a creative solution. The article title is
the end of democracy. This isn't entirely happy, but it's topical and the
art direction is fine, too simple of classical
Greek democracy. See images attached if it's a good art director
or real art director, they'll include some images
that they like in brief. There are providing
the images of classical Greek democracy
and they want an action to make it shake or some
kind of tension point, okay? The color palette is
red, white, and blue. And of course, I'm American, so I haven't own
perspective of democracy, but you can adapt this to
your own country as well. Its dimensions is square. It's going to be pretty
small on a page, so it needs to be graphic enough to understand
even if it's teeny-tiny. The images on hand here are
of classical Greek democracy. So I have to see some columns. I see a temple, a Greek temple, and also a vase that
has some imagery on it. I'm going to just start
thinking this through. I think if anything
comes to mind, just to reemphasize that when you're doing editorial
illustration, you don't need to
reinvent the wheel. If you have a good art director, they'll send you exactly
what it is you need to draw. And then it's up to you to find a tension point into merge
these things together. So as you can see here, I'm just sketching
out some ideas that come to the top of my head. I have the Grecian vibe that I'm adding a
crack into which represents the pending
doom of democracy. But I don't think that this is as obvious as I
would like it to be. So it's onto the next idea. I thought, wouldn't it be
funny to have a Greek column that's also a cake that's
crumbling into the abyss. That can be an
interesting metaphor. Another idea is to play
along with the imagery of the Republican and
Democratic parties in the United States. I'm creating a
Grecian column using the elephant and
the donkey symbols. But this may not be as graphic as I needed
to be in this case. When I think about voting, I think of hands that are raised and everyone
having their own say. What if I make a hand on top of a Grecian column to
represent the voting rights. People in a democracy. This could be a good idea. Maybe the hand is broken or
it's cracked in some way. And of course it's
not just the vote of one but of everyone. So I really liked this idea. I think it stands
out and it's not as it's more or less original
and haven't seen it yet. So I'm going to develop
this idea one step further. And if you need
to add some words that really inspire you, I'm thinking of voted, Voting, the common good raised hands. Thinking of a symbol
of political party, raise hand in general has a little bit more
conviction to it. So I'm just going to try to flesh this out a
little bit better. Imagine that this is increase in marble or something like that. And then I can add some
crack lines as well. So it's creates a little bit
of tension for democracy. Looks like this. And of course, democracy isn't just the vote of one
person, but if several. So I'm going to add
many hands already. You can see that this is
much more participant 2's. Sorry, French is my
second language, but English escapes
these sometimes I think that this might be
a good option for now. I'm just going to continue
sketching until I'm really happy with whatever
options that I have. Or perhaps it's something
like Grecian column Jenga. Here you've got our two options. If I were to send these
to an art director, I would send these two and
then wait for feedback. So maybe that they
would say that this is the stronger option because we understand that a
little bit better. Or maybe they would say, How about this option, but maybe we should see the
heads of the Grecian statues. We understand a
little bit better. But in any case, I'm
going to send these along to the imaginary art director. Another concept
to consider it as being your own art director, especially in this exercise, since I'm only your imaginary
art director favorite. Before adding color
was the column Jenga. Here it looks a little bit lost. If you're considering which
option to flesh out into color or picking out one of
your strongest two options. Feel free to add a little bit of color and shrink it
down on a page and see which one is the easiest to understand and then that
way you can determine, Okay, this is what I'm gonna do. So even if you're not working
with an art director, be your own art
director and make those decisions because
ultimately you are editing and directing
your own work in general and deciding
on what to show. I don't want choices
to make along the way. I encourage you to flesh this out in the
medium of your choice and really think about
all the things I talked about in
the insider tips. As far as thinking
about composition, how it'll look on his screen, and also thinking about your color choices,
choices as well. So maybe you need to add
a little bit more color. I think about where the
I initially draws you in and apply all of these things
to your final illustration.
6. Exercise 3 Dream Commission: In this final lesson, this is what I call
a dream assignment. So if you want to start
creating work that intrigues art directors
and commissioned work, you can ideally get paid. I mean, isn't that what we all want at the end of the day, you really need to
have kind of the, the catalyst to visually
merge somebody's world, somebody's idea with
your own style. I got this idea from girls door a the blog
or an illustrator. I saw her speak in Paris a
long time ago and someone asks a question of how to get started as a professional illustrator. And what she
encouraged everyone to do is to give yourself a fake assignment
just like this one. This assignment really is
to merge a dream client, say Chanel commissioned a watch advertisement
inspired by, I don't know, the steam
punk movement. Who knows? This really is to get the ideas generating as far
as your own ideas, but also working
with something that is essential when you're doing commissioned work
is a client brief. So you need to
look at the brand, look at the identity,
the colors, previous advertisements,
and really merging all of these things to create an
image that serves a purpose, which is to sell a watch. So let's get started. In this final exercise. This is everything that
you need to know and hopefully it's enough
structure to get you started. So this is the dream gig. This is the thing you've
been waiting for. And you can put all of your
interests to play here. So if you're looking
for a theme or an idea, you're looking for a client. So this could be a magazine, it could be in brand
anyone you like. Then you're also going to
give yourself a structure by including existing elements. With that said,
I'm going to first pick my client
because that to me is the easiest
piece to begin on. So like all illustrators, my number one dream gig is
to do a New Yorker cover. New Yorker is my client. This is the mind-map
to get you started. And then we're going to
go a little bit deeper here and sketch things
out a little bit further. The New Yorker cover,
I'm just going to put together all the details. So be sure if you are doing a Time magazine cover
or something like that, be sure to add all the
unnecessary info here. So it's a vertical format. The think about the audience. The audience is highbrow, urban in the know as far as a lot of issues
are concerned vary. The note the Xite
guys and culture. Okay, and then I also
found the dimensions of the cover itself, 273 millimeters by
200 millimeters. So already I'm set to go. I know exactly the context and I have an idea
of who this is for. Then I'm gonna think about
the theme or the idea. Something that comes to mind
that I know in particular, I haven't seen in
New York recover, delving into this yet
is pandemic parenting. Lot of parents are really in the trenches these
past couple of years. I had an idea that I want
to flush out already. I'm gonna put a few keywords here that are of interest to me. So too lost years, I don't
know if they're lost. I thought of a pandemic as
my extended maternity leave. These are other things
to kind of continue the idea to calendar years
and who knows how long, how much longer this will go on. And then also thinking
about the evolution of my child from the beginning
when he was still on his back and couldn't
roll over until now and he's completely fully
formed two-year-old, I won't go as far to
say he's grown up, but you get the idea. I thought about
Darwin's evolution, maybe some way to include this. Just flipping back to
the existing elements instead of reinventing
the wheel, you can merge your idea as
something that exists already. Thinking about the
calendar year, it's different calendar options. So I have a wall calendar. Maybe there's some way to
put two years into that. That might be complicated. What if it's a bunch of
tariff calendar days, but since it's two years,
it might be too much. And then I thought
about what about one of these calendars? It's on the back of a calendar that has two years already. So I think that this could
be a good structure. Thinking of that I thought, wouldn't it be cool if this
were a studio apartment, since it's for the New Yorker, since it's for someone a
little bit more urbane. What if the two calendar years, two thousand and twenty and
two thousand and twenty one or like a duplex. And here we have
the newborn phase. We have the baby on his
back with the mobile. We have baby's first steps
going up and down the stairs. I added some stairs is
to add a little bit of a connection between
the top and the bottom. Then all of the, the
evolution steps from teeny-tiny baby to Tiny Terror. This is my idea. I really like it and I
think that this could be a really good evocative
New Yorker cover idea. So with that said, think about your dream gig
you're dying to work with. Okay, so pick a
client that you know, well, think about the audience. Think about a theme or an idea. If there's something
that relates to you in your own life, I feel like that's usually the best material is
something that you know. Then look for existing elements, something so you don't have
to reinvent the wheel. And really find something that works in particular
for you. Okay? Now I'm going to sketch out my image little by little
and some things that I want to think about connecting the top and the bottom
and the duplex. And then also any kind
of ways I can add a minimal amount of information and keeping it
as efficient as possible. Use my first revision
of the sketch. I like the Z composition. I think it'll be really
important to continue the movement from the
top to the bottom. And then maybe even
connecting all of the figures in the drawing. Say like this, I'm just going to sketch this out for
you real quick. I'd like to maybe make all of the figures connected
in some way just to create a little
bit of movement, almost like it's stop-motion,
something like this. See what I mean.
So as you can see, I'm adding some color on my sketch just to
fill up this space. Since the, the composition
itself is quite minimal, I'm going to really try
to maximize the movement. So of course we want
to understand that there are two figures. But I also want to understand
that there is some kind of consecutive time-lapse element
to the final illustration. I'm going to think about
my color treatment and kind of like the green
because it's living in, it speaks of life and vitality. And I'm going to think about
if I want to do this in watercolor or my next steps. I had another idea too
for a New Yorker cover. Of course, this is very timely, but I've been thinking about Ukraine and humanitarian how, and what a good way would
be to represent that. So I saw a short
film by Karen Ellis. I can't remember the name. These two stuck. I think it's totally
butchering that, but I think it's a
fake language anyway. But it was about
flower growing and springtime and all the insects that were attracted to it
and most cycle of life. So I thought, wouldn't
it be interesting to use this idea to
create a sunflower, which is an important flour
in Ukraine and create some kind of idea of humanitarian help or
rebuilding around that. Of course, this is
a little premature since the war is still going on. But anyway, this
is the base idea. I just started
sketching this out. The left, as you can see,
I did a little bit of research just looking
at ukrainian folk art. And I like this
composition a lot. So as you can see these, sometimes you just need to find some images that inspire you and that can really be a catalyst
to create a final work. I'm just getting through this. I'm gonna try to put together a composition of some
sunflowers and then build almost like
scaffolding to connect all the flowers and to represent
the humanitarian work. I'm just building up
my sunflower now. I'm going to add
little by little. I'm going to add a ladder
to create a little bit of movement and action from the bottom to the
top of the page. So as you can see, this
composition really is grounded in the
flower itself. And then from there I can
start building it out. I'm going to add pulley
system to pull boxes up and building of a house
and some other essentials. And this is looking quite nice, okay, so as you can see,
the contact is coming together with the base image. I don't need to
reinvent the wheel. I looked at flower, the sunflower, which is
important in Ukraine, Research image and then
found some kind of action to play along with the element. The existing elements. Don't feel like you have
to reinvent the wheel. It really isn't just about empowering yourself with
the research and then creating an idea that merges the concept with the
existing imagery. Here are my two final sketches in the case I were working
within New Yorker, I would send these and tell
them a little bit about them. The left is about pandemic
parenting their ideas about the humanitarian
crisis in Ukraine. And then I'd wait for their
response if they responded, but then they would give me
a little bit of feedback. In the case of this
were selected, cover director would
give me feedback as far as color and all of
these other things. So I hope this exercise was helpful just about
thinking about putting together editorial
compositions and also using things like existing images to
really help you give them identifiable
framework. So don't feel like
you have to reinvent the wheel. Once again. These tools will hopefully
serve you well in the future. I'm gonna let you
now take it from here and put together some
concepts of your own. Feel free to upload them down below and I'll
give you feedback.
7. Color Bonus: In this final little
bonus lesson, I'm just going to talk you
through a little bit about color and different
ways of using color to really reinforce the
strong concepts that you've developed in all
of these exercises. So before we begin, let me just show you this image. This is the exact same cup of coffee but with six
different backgrounds. So already just looking at this, what does your eye look at? First, it's obviously the red. The eye is automatically dropped more drawn to read if you
think about a stop sign, for example, or a fire truck. This is something that you
need to see right away and it's not by chance that
these colors are picked. And then looking at
the other ones too, the yellow is a little bit lost. Which cup of coffee?
It looks most like a cup of coffee to you. I'd say the blue and the brown. The blue is a
complimentary color of the brown so it helps it pop. And then brown are already
suggests that it's coffee. This is just a very simple
way of understanding color and the different
associations. I'm sure there are many
great courses on how to understand this and to adapt
it to your own practice. But if you are new
to creating visuals, it's always good to take a
look at the color wheel, which is, I know it's weird, rudimentary, but it
actually does work. So dry color wheel
understand your colors. Something to understand and editorial illustration
is complimentary colors. So these are often
things that are found in sports uniforms,
Christmas colors, etc. Here for example, this is an
orange on a blue background. And it's perfectly fine
but it really pops. Or this might be the
kind of approach has a little bit aggressive
for what you want to do. Here, I added a less saturated, meaning I added more white
to the blue background here. And already we get a
little bit more subtlety. As far as the final approach, you can use
complimentary colors, but not in the first
degree approach. So here for example, I
have my watercolor kit. Obviously. It doesn't apply if you
don't use watercolor. But instead of using the color
directly from the palette, this could be a
Photoshop palette. It can be markers. Really mix your colors and understand them
because you'll get much more variety in
your work the more you know your colors
and the more you can adapt them to
get what you want. And another thing to think
about when you are developing spot illustrations or if you're
looking for some kind of a palate is to look at whatever it is that
you're drawing. If you remember in
the first exercise, I drew a bunch of spot illustrations around
the idea of a hot dog. When I was putting together
my final illustrations, the first color is
at peer mentor. Mine were red and yellow to represent ketchup
and mustard. And so already you can
see here that it adds a whole other kind
of playful pop to the final illustrations
because these are colors that are associated with the
subject matter at hand. So don't feel. In your research, feel
free to ask yourself, are there any colors that come
to mind in particular for this subject and use
those accordingly. Also, you can just use
two or three colors. Don't feel like you need
to use the whole pallet. Because oftentimes
in graphic work, That's what speaks
to most and can also help you develop your
own personal style, this boundaries,
understanding dark and light and
everything in-between. So don't feel like we need
to use all the colors. You can always
just pick a couple and use those accordingly. You've spent so much
time putting together this fabulous concept
and composition. But there are few
things to consider before you start applying color. So these are all things to think about it in
the sketch phase, you can even paint directly
on your sketch itself to, to kind of get a basic idea. Looping back to my
dream assignment, which I'm still
putting into fruition. So call me The New Yorker. Contact was the pandemic
parenting cover illustration. I really hesitate
it and know how to approach this course. There's a very human touch, motherhood throughout
these two difficult ears. And so in particular, I thought watercolor would've worked well, but I was also really curious to see how it
would look just in black and white and maybe
a little bit less of a hand-drawn done treatment. So as you can see here, I just put this together
really quickly using a calendar I found
on Google image and just a really quick black
silhouettes on top of that. And so I still think it works. We understand the action, but I still feel like
it's missing kind of a human touch and then
it still missing that human touch in watercolor
really does add some nice detail as well that
I think that a new onset, I think that this, this
version is missing. Of course, the options are
endless unfortunately. But hopefully at
least you can kind of give yourself a little
perspective and things developed
a strong concept. How can I best use color to really make it as
impactful as possible? And also remember the size
of the image if it's printed on a page or if it's on the web. So now hopefully you feel
empowered to really flesh out these illustrations in color in the best possible way. So feel free to upload anything you'd like below
and I'll take a look and give you some commentary and I'm really looking forward to
seeing you can put together.
8. Conclusion: When you're working as a
professional illustrator, you have to think about, okay, I am in service of this brand and I'm the person who's communicating an idea. If you want to create work that inspires others to
commission, you, you need to be able to adapt your own personal
style to their needs. So that means thinking
about the client, their identity, if they have
certain colors in mind, etc. So hopefully these
are all things to keep in mind when you're
creating your own work that could potentially
draw on clients and start getting commissions. And hopefully you'll look at the world a little
bit differently. Another exercise you can
give yourself is to Look at the newspaper
and illustrate it. Always keeping your
mind active is a really great way to continue creating ideas and really flexing that creative muscle
that serve your work. Thank you so much
for joining me. Feel free to upload
your work down below. I'll be sure to
give you feedback and share. Thank you so much. I'm really encouraged that you've done such a great
job on this assignment. And I look forward to walking you through
another one soon. Take care and much
love from Paris. Bye.