Transcripts
1. Introduction: Hi there. Welcome
to this course. In this course, you
will learn how to build a real profitable
ecommerce brand and not just sell
random products. This course will show you
how to go from idea to launch and how to set of the key systems that will
make your brand scalable. We will cover everything from
picking the right niche, creating your brand identity, sourcing products,
setting up a sales driving highly targeted
traffic to your sales page, handling deliveries
and logistics, and hiring your team members. This course is structured in such a way that by the
end of this class, you will have a real working ecommerce brand and
improving system to grow it sustainably. And then we want to
use the discussion tab below this video
to ask a question, start a conversation
or share a project.
2. Building a Brand vs Generic Selling: Before we dive into marketing
or product picking, you need to understand
one critical difference that decides whether your ecommerce business will die in months or grow or years. That difference is between generic selling and
brand building. Now, when we are talking
about generic selling, generic selling is when you sell whatever that is trending online without building
an identity behind it. It's like when you open a
random shop that sells anything from phone cases to push
correctors to slimming belts, all under one store. Now, you can be able
to make a quick money, but it really last because there is no reason for customers to remember you and come back
to buy products from you. Here is an example of
an ecommerce store that deals on genetic selling. So this website known
as trendefinshop.co, sells products ranging
from home essentials, beauty and self care, kitchen equipment,
mobile and electronics, fitness, kids and toy equipment, pet equipment, and
so on and so forth. I as much that you
can be able to make a wig box with
this type of store, but the major problem
right here is that you are always looking for a hot trending product
to sell for you to remain in business whenever you're running this
type of store. When you compare the generic
selling business model to building a brand, you will realize that a
brand has a clear message, a personality, and the reason customers buy beyond pricing. Now, every touch point, starting from the logo, the colors, the website, the packaging, and
the customer service, says something about what
the brand stands for. Now, the goal isn't
just to make one sale, but to be remembered
and trusted. So when you are
building a brand, you are creating
a clear identity that has consistent
promise that will help you to build a loyal
customers that will keep on coming back
to buy your product. Here is an example
of a branded store, and this brand name is
known as doctor Squash. This is a brand that focuses on men's personal hygiene nich. Now, they started by
selling mans natural soup. But right now, they
have graduated to selling other stuff, ranging from both body wash to deodorant to hair
care to skincare. And this is the
power of building a brand in the beginning. If you take a look at some
of their product lines, starting from the
soap and body wash, you take a look
at the deodorant, take a look at the hair
care kit that they have. Take a look at the product
they have for the beard oil, and also after Shave and all the product that
they have on this website, you will see that there
are some things that have been consistent
all this while. You can see that the logos
right there are consistent. The name is consistent. The coloring is consistent, and their brand messaging is consistent because they are focusing on one singular niche, which is the men's
personal hygiene niche. And they are creating
different product lines that falls under
that same niche. And the product line that
they are creating has the same logo has the same calling and
has the same messaging. And this is actually the power of building a brand because if you build a brand using one product in one
particular niche, you can be able to expand
your product category in that same niche once your
brand starts doing well. And like I said earlier, this doctor Squash
right here started by selling all natural
men soup for men, and they have expanded
to start selling several other products
under the same niche, which is men personal hygiene. By doing so, they
do not need to go ahead to find other customers or start finding new customers to buy the new products
that they are arranging. All they need to do is to get their previous
customers to come back to buy other
products that they are selling because
they are also selling in the same niche, and these customers have
already trusted their brand, and they will
definitely come back to buy without needing
much persuasion. So the bottom line is
generic sellers compete on price and lo and always
finding trading product, whereas brands compete
on trust and experience and maintaining the customer
royalty over the years. If you would like to
see more examples on branded stores and
generic selling stores, I've compared a list and attached it in the resource section of this
particular course. So go ahead and check
it out right away.
3. How to Pick a Niche or Product: Oosing the right product
isn't luck, is a strategy. And in this lesson, I
will show you how to find your niche test demand and avoid wasting time
on dead products. Now, a niche is a
specific group of people with a specific
problem or desire. So a niche is not just a
product category like skincare. It's actually a focused segment like natural skin care for men, just like Doctor Squash
brand is focusing on it, and you have to understand that the tighter your niche is, the easier it is to
attract royal customer. Now, here are three
key niche categories that you need to focus on. The first one is
health awareness, where you sell
products like toss, supplements, fitness,
and sleep aids. Now the second one is
beauty and personal care. Now, this place you can sell things ranging from skincare, hair care, fragrances,
and so on. Now the last one is
lifestyle and convenience, where you sell
things like gadgets, accessories, home
care, and so on. Now, most women
ecommerce products falls under one of
these categories. And it's simply because people buy these things repeatedly. They are emotionally
and habit driven. So these are evergreen products that are always in demand, regardless of the
season or trend. And these are the type of
product you want to be selling. You want to build a business
that keeps year after year, and choosing one of
these three key niches will help you to find
evergreen products that gives you stability like viral gadget
that fades in week. To help you find an
evergreen product, you can easily build a brandon. There are three product
filters that you need to run any products through to know if this is what you
should put your time. Now the first one is, does this product solve
a real problem? The second one is, does the product has a repeat
purchase potential? And the third one is, can
the product be branded? So you have to ensure that any product that you're
going to pick passes all these three
pewtas before you commit your time towards
testing the products. For example, take a look at these two products that I
have on the screen right now. One is actually a
car door logo light, and the other one is
actually a pain relief pah. Now, the first one, which
is the car door logo light, you have to ask yourself, does this solves a real problem? And in this case, is no, because all this does is for people to put
it on their car, and when they open up their car, it shows the logo or the
branch or the make of the car, which does really not solve
any problem for them. And also, if you take a
look at the second one, which is the pain relief pah, if you ask yourself, does
this solve a real problem? And the answer is yes, because this actually feces the pain that people
feels on their body. Now, product that solves a real pinpoint sells
faster and longer, and that's why
these are the type of product you want to sell. Now the second one is, does this have a repeat
purchase potential? Now, the Card logo,
in most cases, when people buy
it, they probably might not come
back to buy again. Whereas, in the aspect
of the pay relief patch, once they buy it and it helps
them to feel some relief, they can probably come
back to buy more of that particular product to ensure that they have it
whenever they need it. Now, the third one is,
can this be branded now, in most cases, the
Cardo logo light might not be able to brand. Was this pain relief patch, you can be able to brand
it to your own name, and people will know it with the name that
you have given to it, which means that there is a
higher tendency that when people are coming to buy
a pain relief patch, be it in a pharmacy
or a drugstore, they might request
for your brand own. And this is why
you have to ensure that the products that
you're trying to sell passes these three product filters before you go ahead
to start selling them.
4. Validating Product Demand : One of the biggest mistakes
most beginners make is launching a product without knowing if people
actually want it. Now, validating
product demand before you launch helps to protect
your time and money. And in this video, I'm
going to show you how you can be able to confirm product
demand before you launch. In a simple term, validation is actually prove that people are already buying
similar products that you're planning to sell. And you don't validate
by asking your friends. You validate with
real buyer behaviors, and I'm going to
show you how you can be able to do
that in this video. Now, there are three
main important reasons why validation matters. First one is that it saves you from wasting money on
the wrong product. The second one is helps you
to build confidence before investing in inventory or buying the product
you want to sell. Now, the third one
is that it gives you clue on how to
market effectively, which is the same product
that you're planning to sell. To help validate product demand, we are going to be using the
Facebook ad library, too. So go to facebook.com
slash ASLSHLibrRy. Once you're here,
you have to search using your product
on Ninch keyword. Now, remember the three key niche categories
I shared earlier, and I put some keywords
beside those niches. So these are the things that you're going to be
searching right here on the Facebook
ad library, too. But before you go
ahead and search, make sure to go ahead and select your target market or your target country right
here and go ahead and change the select ad category
to all ad and put in that specific keyword
that you're trying to search for the niche that
you're trying to target. Now, once we have done
that, right here, we put Ditt and you
can say we have over 1,300 results showing that there are people selling product on this particular keyword
in this country, right? So all you have to do is
just to scroll down to take a look at the products that these
people are selling. Now, why is good for you to use the keyword right here
without putting in any specific problem is
that it's going to show you several types of products that
falls under this keyword. So they can be able
to have a large scope of all the products you can be able to sell using that
particular keyword, okay? So right here, you
can see that we have this particular
product right here, which has to do with, you know, people that
has constant headache, sleepless nights and
feeling dizzy and all that. And we have this particular
one right here that has to do with liver tos. We have one for smokers tos tea. We have one for losing weight. This right here is for
stubborn belly fat. So all you just have
to do is just to scroll down more so
you can be able to see different products
that falls under this niche using this specific
niche keyword that you search so that you can
probably pick up like three or four different
product lines that you can go ahead and focus note that before you pick any product line from
the Facebook ad library, you have to ensure that
the product you're picking passes this threat I'm about to mention right now. The first one is
that the Facebook ad has to be running for
more than 30 days. So this means that the product
is probably profitable because no one ps advertising a product that
is not making them money. And the second one is that they have multiple version
of that same ad. So what this simply indicate
is that the company or the people that owns
that product is currently scaling their product, which means that the
product is successful. Now the third one is that the product has branded
packaging, okay? So this shows that
the people that are running that
particular product have gone ahead to brand that product with
their own packaging. Which means that whenever a
customer is buying from them, they are buying from
that particular brand. And this is also how you
can be able to go ahead to create your own brand so that when customers
are buying from you, they are buying from your
own particular brand, and you'll be learning
how to create your own brand in this
particular course. So now that you have sought the product line that you have selected using these three
criteria that I mentioned, and the next thing is
for you to figure out the gave or the opportunity that is in that
particular market. Okay? Now, you have to ask
yourself what is missing or what you can probably do better than those people
selling that product. So it might be that
their packaging is poor or is not
looking that nice. Another one is, let's say, a product is popular in a different market
from your own market, let's say in South
Africa and your market, you're selling to
Nigeria market. So a product that is popular in South Africa that is not
already popular in Nigeria, you can be able to grab
that opportunity to start selling that product in Nigeria and it's
going to do well you have to always check most of this popular market and compare it with
emerging market to find if there is a product
that is already doing well in most of this
popular market that you can replicate in
an emerging market to create a better
opportunity for yourself. Now, the actual steps you
need to take right now is to go to Facebook
Art Library, then search three product keywords from your
niche, alright? Now, screenshot three s
that looks very profitable. So that means they are
probably running for the past 30 days and have some of those criterias that
I mentioned earlier. Now, note what they
are doing well and what you can
be able to improve on those particular products that are doing very
well right now. Now, by doing this, you will
be able to come up with a solid product that you can
start selling in your niche.
5. How to Find a Reliable Manufacturer or Supplier for your Brand: In our previous lesson, we talked about validating
product demand. And I hope by now you
have been able to pick three or four different
types of products you probably want or
sell by searching your niche keyword on
Facebook as library. And in this sin, we are going to be looking towards
how you can be able to find trustworthy
manufacturers or suppliers who can help you to manufacture those products in high quality and sell
it to you at a very, very low price so
that you can be able to resell those
products and make good be able to find a reliable
manufacturer or supplier, there are two main ways you
can be able to do that. The first one is to
use a marketplace. For example, if you are living
in a place like Nigeria, you can use this particular marketplace right here known as jig dot g to be able to find reliable suppliers
or manufacturers. So since we are dealing
with DetostR here, so all we have to do right now
is just go over and search for DetosT right here on Gigi. Now, once we make that search, you are going to see
different product that has to do with a Detost. So right here, we
have one called liver Detost scroll
down right now. You see this one that
says smokers tea. And if you keep on
scrolling down, you are going to see
different other dits tea that has to deal with
different other ailment. This one is actually a slim
tea and so on and so forth. Now, let's say, for example, that you want to start
tearing a liver dits t. So what you have to
do in this case is to go ahead and pick up this
particular manufacturer or supplier right here that is already selling this
particular products. Go ahead and open up the
person's page. Go ahead. You're going to see their
name. You can go ahead and click on this show
contact, okay? And once you click on
this show contact, you can go ahead and call
these people over the phone and ask them if they are the manufacturers
of this product. And yes, you can then
ask them if they can help you to manufacture
for your own brand. Because remember, we
do not want to go ahead and start promoting
these people brand. We want to promote
our own brand so that people will know that this
is actually our own product. Okay? So if they're actually the real
manufacturers of this product, majority of them offer manufacturing
services where they are manufacturing for
different other brands, and they are going to give
you a very cheaper fee. For example, this
particular one that is going for 80,000 NR
now for purposes, if they are the manufacturers, they can be giving
you this product for like 3,000 NRR or thereabouts. So and to be able to see
this liver ditsty right now, if you go over to our
Facebook ad library, you can see that we find a company right
here that is also promoting a liver
ditsty product, okay? So right here, you
can see that this is actually a liver ditsty, okay? So if I go ahead
and click on this, click to Place or and you can see that they
are actually selling one path for 18,500
Narra, whereas, we can be able to find a manufacturer right here
that can be able to sell us this product for even 3,000 Narra if they are going to be producing a larger
quantity for us. And in our next lesson, we'll be talking about
pricing for profit. I'm going to show
you how you can get the best deal in the market. Now, what if they
say that they are not the manufacturers
of this product, that they are just
the suppliers, right? Now, one way you can be
able to find manufacturer, which is actually
the best way is for you to go ahead and
get this product. Now, most of these products, the manufacturers of the
products used to put their name and
their phone number on the product packaging. So they can be able
to get their number from there and call
them and ask if they are going to manufacture
for your brand or if they offer
manufacturing services. A majority of them do that. Or you can easily
walk into anymore in your city and
go to the section where they are actually selling this specific niche that
you are already targeting. Go ahead and take a look at all the products that
they have there. You are going to see the
manufacturer's name and their phone number to call them up and ask for co
manufacturing services. And you'll be amazed on the opportunity out
there that a lot of these manufacturers
are looking for brands or new brands that
they will go ahead and manufacture new
product so you don't necessarily need to know anything about how they
produce these products. All you just need to do is just for you to be able to
get them to manufacture for you and you are going
to be selling them using the strategies I'm showing you in this video to
become profitable. So while I was actually
trying to end the video, I found someone that
is already selling this liver dits or 3,500 NIR. And like I said, you can even
price this things down more if they start co manufacturing
for your own brand, okay? And like I said, if
you go right here, you can find all that
stuff right here. You can see this one right now that these people are selling smokers DTs t. If you go ahead
and open it up right now, now you can see that the
prices that they are selling War package right
here is 17,500 NR, whereas we can be able to find manufacturers right here
on this GG platform. Can be able to sell
the same smokers, this one is selling
for 8,000 error. We can easily get them
to sell this stuff for us for like 3,000 3,005, 2000 error because they are going to be our
co manufacturers, and we are going to be branding it using our own brand name. So this is a simple breakdown on how you can be able to find reliable manufacturers
that can start manufacturing products
for your own brand.
6. Pricing for Profit: Hey, guys, so in this video, we are going to be discussing
about pricing for profit. So I'm going to be showing
you how you can be able to profitably price
your products so that you will ensure that you
are not undercutting yourself or overpricing
your product, which is going to scare
your customers away. Now here is actually
some of the things you need to consider when
it comes to pricing. So the first thing
is that you need to know the cost of
your goods, okay? So you need to know the
cost of goods sold. Now, to be able to calculate
the cost of goods sold, the first thing you need to
know about the product cost. So this is actually
the money you pay the manufacturer or the supplier that is giving you goods, right? Now the second one
is going to be the packaging plus labyrin. Now, in most cases, the manufacturers
are going to be handling this stuff for
you because remember, they are already packaging
their own product. So all you just have to
do is to get them to also package your own product once you provide them
the design you want. We will talk more on
product packaging and labeling in our packaging
section of this cost. The next one is delivery
or logistics cost, right? Then the last one is
the add cost per order. So the amount of money
you are willing to pay to acquire a customer once you're
able to figure this out, you can be able to know
the cost of goods sold. Now, here is an example of a pricing breakdown
for deliver to T, which is this particular tea that I showed you guys earlier. So right here, this person is currently selling
the product for 3,005 on the GG platform. But like I said, if this is
the actual manufacturer, they are willing to cut
down the prices for you. So for example, let's say
that we are able to get the product cost and the
packaging for 3,000 Narra. So the manufacturer is going to be doing the product cost, and he is also going
to be creating the packaging that's
going to use to package the product for us
and he's charging us 3,000 Narra per product. Now, let's say that the
delivery cost to deliver it to a customer is going to
cost us 5,000 Narra. Now, let's say that the ad cost is going to cost us 5,000 Narra, which is the amount of money
we are willing to spend to advertise this product
to get one customer. Then the total cost is going
to sum up to 13,000 now, if we are selling the
product for 20,000, that means that we are going
to be getting a gross profit of $7,000 for each
one product sold. Now note that what I give you
guys right here is actually the worst case scenario
because sometimes you can be able to acquire
a customer for, let's say, 2000 NR, that means that the out cost right here has
to move down 5000-2009, which is going to increase
your total gross profit. But before we move
on, you have to understand how do you
determine the selling price? Now, this is why you need
to be selling products that other people already selling in the market and is already
proving that it is working. So that's when you also
have to probably go back to the Facebook ad
library to be able to check out other people that is already selling similar
products that you want to sell to discover how much they are selling
their own products, right? So using this particular brand that we are using right
here that is also selling a liver tosy you can see that they are selling one
pack of their products for 18,500 N. So if you sell your home from between 15,000
error to 20,000 error, you will be in profit. And that's why right here, we put our own selling
price for 20,000 error, which is going to give us a
gross profit of 7,000 error, if this is actually
everything it cost us to be able to sell
this good per customer. Now, the next step
I'm going to show you when it comes to pricing for profit is you need to create a bundle offer to be able to make more money
from each customer. Now, this is what we call increasing your
average or value. So instead of a customer buying just one pack
of your product, you can be able to create an offer that will make
the customer to go for two or three more of your
product because what happens is that when a customer
buy more of your product, you are not spending
much money on at cost, and you are not
spending much money on delivery cost again, but you are going to
be making more money. Now, this is what I mean. Let's say that a customer buy one pack of your
product for 20,000, then your gross profit
is going to be 7,000 based on this calculation that
we have right here, okay? Now, let's now say that instead of the customer
buying one product, the customer now went ahead to buy two packs of your product, which is going to sum
up to 30,000 NIR. Then this is going to give you a gross profit of 14,000 NIR. Now, this is how
we come about it. So let's say that, you know, the two pack of your product
goes for 30,000, right? Now, the cost of your
product, remember, is 3,000 NRR that you're
paying the manufacturer, but in this case,
the customer is buying two which is
going to be 6,000 error. So we're going to -30,000
from 6,000, right? So we have 24,000 here. So we have to minus
delivery fee, which is 5,000 error because you're spending
the same amount of delivery fee to deliver the two pack of product
to one customer. So we have to go ahead
and -5,000 NRR from here. We have 19,000. So we have to go ahead and minus the ad cost. So remember, we are spending the same ad cost to
acquire one customer, even when we are
selling one product or we're selling
two packs to them. So we have to go ahead
and -5,000 NIR from here. And that leaves us
with 14,000 NRR. So the total gross profit that we're going to
get when we sell two packs of product to one
customer is 14,000 Narra. And if we also go ahead and
get the customer to buy, let's say, the third pack, and promise them
that we are going to be giving them one free product, which is making it
like four products, and we are selling it for 8,000. That means our gross
profits we jump up to 20,000 Narra per customer, okay? Just the same way we
did this calculation. All we have to do right now
if we do for 8,000 Narra, let's say we are selling
four pieces for 8,000 Narra, then let's minus the
total cost of product. In this case, it's
going to be 12,000 NRR, which is 3,000 Narra times four. It's going to be 12,000 error. So we have that 6,000, we minus with the
delivery cost right here, which is 5,000, and
we minus it with the ad cost because
delivery cost and AD cost remains the same. So that means we're
going to be having 26,000 NRR right here
left for us, okay? So this is one of
the strategies you can use to earn more money per customer by
increasing the number of products that
they are buying. And if you take a look at what these established brand are already doing right here, this is how they
are making money. You can see that they are
selling one pack for 18,005. But if you're buying two parks, they are selling it for 30,000. And if you're
buying three packs, they are selling it for 49,500 where they are going
to give you one extra, which is going to be four
packs right here, okay? So this is the same strategies that we
have to explore right here because the more
product a customer buys, the more money you are
going to be making. And when we get to the section of setting up our sales page, you will see how
you can be able to properly structure
your pricing very, very well so that you remain profitable at the
end of the day.
7. Building Your Brand Identity: Now that you understand how to price your product for profit, let's move into how to create
your brand identity because that's what allows you to charge more than
your competitors. Now, you have to
understand that your brand is not just your
logo or the name, but it's more of the emotion and trust your product
builds in people's mind. So in this lesson, I'll
be showing you how to build a brand identity
that separates you from generic sellers
and make customers choose you even at a higher price
than your competitors. Because you might be
wondering right now, why will a customer
spend 18,500 Narra for a liver tos it when
they can be able to buy it for 3,500 NRR. Now, this is what I'm going
to be explaining to you in this video because it
has to do with branding. And when you master
this, you can be able to decide how much you want
to sell your product for, and you will get
customers that will pay the premium amount
for your product. Now let's take a look at
why branding matters, and we are going to be using the Starbucks Coffee brand
as a case study right. You will agree with me that the Starbucks coffee brand cost more than most other
coffee brands out there. One of the major
reason is probably because Starbucks had
been there for years, and they have been able to build their brand up to the level
that people now trust them. That's why I said right here
that branding equals trust. The more people know
about your brand, the more people come
to trust your brand, the more they will
be able to buy more, which is why we put trust
equals conversions right here. And the more conversions you more money you
can be able to make. So people buy from
brands they trust, not just from random sellers. So your brand builds a bridge between product and emotion. So if you take a
look at right here, this is actually the four
pillars of a strong brand. Now, the first one is the brand identity where
we have the brand name, the logo, the colors,
the packaging. Second one is going to
be your brand voice, which is the tone or the
style of communication you use while you're communicating with
your target audience. In fact, this set
you apart because it makes your target audience
to know that you are speaking directly to
them and you understand their pinpoint and they
will trust you more. So that's why most times
it's good to do a research, a very, very deep research on the niche that you're
trying to target, and also the type of product you're trying to sell
so that you have a basic understanding on the type of tone and style
of communication to use. Now, your story is why
your brand exists. Why should people buy from you? Why did you create this brand? We have so many other
brands out here. Why are you now creating
your own brand? Now the fourth one
is the experience. How do people feel when they
buy or use your product? So you have to think of your
brand as a personality. So it has to be consistent. It has to be recognizable
and easily memorable. And also, you have to understand that a product is temporary. So anyone can basically
copy any product. And that's why building a
brand is very, very important. Now let's move over
on how you can be able to create
a memorable brand. Right now, you have
to ensure that your brand name is short
and easy to be pronounced. You have to ensure that
it feels authentic or emotional depending
on your niche, right? So you have to
ensure that it works across all social media platform because you are basically doing your promotions
using social media, so it has to work on
all those platforms. Now, you need to
avoid generic names or a generic works
on your brand. So right here, I
highlight some example of memorable brand
names right here. You can see doctor squash just like we have doctor Squash
right here. You can see. Since it has Dotto squash, whichever product
that is creating is going to be adding that
dotto squash right there, whether it's creating a
bath soup, a body wash, or all these other
products that it has there both shampoo
conditioner and everything. You can see that they
added dotto squash to all their product because
people have grown to love doctor Squash and this helped them to
be able to spread to other product categories and
other product lines without having to put in
much more effort or marketing that they did. Why they are getting started. So that's why it's very
important that you choose a very unique and memorable name when you're starting
your brand, okay? Because you can
definitely expand. For example, now that I'm using this liver dtsty as an example, you can decide to grow and start offering other products like, let's say, kidney
ditsti or something. But the reason why people
can still buy your product is once they recognize that it's coming
from the same brand, it's like Dangote When Dangote
is doing Dangote cement, Dangote sugar, whatever that
Dangote is doing right now, once they put their
name Dangote, people gets to
trust them because Dangote is already a brand. So that's how you have to
think about your own brand, irrespective of the niche or
the products you're selling. So right here is actually the product checklist
that we have right here to build a
strong brand identity. First thing, first,
is that you have to choose your brand
name and tagline. Second thing, you have to create your logo and color palette. Now you have to go
ahead and design your product packaging mockup. This is very, very
important, okay? Now, you have to
make sure that you create a brand story choose your brand tone and
voice and also apply your branding
consistently everywhere. Now, your major goal
is just to make your brand instantly
recognizable, whether on a label
website or an ad. And this is what is
going to help you to be able to stand out from your competitors and get customers to consistently
buy from you. Now, one nesna actually want to show you is how you
can be able to go ahead and design your logo or even create your product
packaging mockup. This is very, very
easy for you to do. Now, you can do this
for yourself or you can hire a professional
designer to do this PL or suggest you hire a
professional designer because this one of the things that are going to make your
product stand out, okay? So let's say, for example, if we are trying to resell
this product right here, which is this liver
ditsty now you can see how these people have this
product in a boss format. So we can decide to create it
in a pouch format and have the same content right
there and create a different brand
which will make our all look much more unique. Now, here's what I mean.
So I can decide to go on platform such as fiber. Now, once I get to
fiber, I can just type product packaging
and Label design. Then you can be able to
see different people that are actually designing
labels right here, o So what I'm looking for is for somebody that can create
something like a pouch for us. Okay, you can see this
person right now that says, you can be able to do product packaging and label
design for $5. Now, if you take a look
right, he designed this product in a pouch format. Remember that we are trying to use this particular
person right here. Maybe if this person is the
manufacturer and he has his own product in this
particular packaging style, we can decide to have
our own packaging style in this pouch format, okay, which I have already
differentiated from this particular person right here or from our manufacturer
as the case may be. And then the next
thing right here is where your logos and your bland colors and the
design and the tune and the weddings that you're using is going to come in, right? So once you have
been able to get a designer that can help
you to do all that, your designers can
even help you to come with design
colors and, you know, all that and even design your logos for you
because remember, these guys are professional, so they know what works
best in your niche because if you get
a designer to help you to design your packaging, they are going to do a
research about your industry, so research your competitors, find out what works and
what is not working, to be able to create a
better design for yourself. So basically, what you
might come up with is your brand tone or you can come up with your brand
story and all that, give it to them, and they
will get to work for you to create your logos and your
product packaging elf. But if you want to
do it on your own, then you can also use a tool such as Cava to be
able to do that. All you just have
to do is just type in product packaging design. And Cava is going to give
you different types of product packaging design
that you can choose from. So depending on what
you're trying to create, if you're still going
for the Pouch format, like I showed you earlier, you can see different
pouch designs that they have right
there that you can easily copy and go ahead and adding your logos and adding
your brand name and some other details
about your product and your brands that
you want to have on your product mockup, right? Now, when it comes to creating
a memorable brand name, one of the best way you
can also do that is to use this AI to right now
known as nameleist.com. So these two will help you
to be able to generate a short brand business name that you can be able
to use for your brand. So the first thing
you need to do is to enter your keywords right here. In our case, one of our keyword right here is a Hub
Ditto S, right? Once you have
entered the keyword, related to your go ahead and
click on Generate writer. So it's going to ask
you select a namestr. We have to leave
everything as auto medium. Now writer is going
to ask you to enter a business description. So you can just go
ahead and copy, your brand story writer or
what your brand stands for. So in our case, we are
going to add something like we help everyday
people to live healthier using natural herbs inspired by traditional remedies that so I will come over right here and paste that here, okay? So once I paste that here, I'll go ahead and
click on Generate. So it's going to take some
time right now to come up with some brandable names we can
use for our brand name. And one thing I
like about this too is that any name that
you see right here, if you hover over it and go
ahead and click on more info, it's going to provide you with the information on how it
come up with the name. You can see Vida is derived
from Spanish meaning live this aligns with the
business mission to promote healthier living through natural herbs and traditional remedies. Then the domain availability, vida hubs.com is no
longer available, but it shows you the
ones that is available. And that's one of the
great reasons why I like using this
particular tool right here to come up with brand names that I
want to use, okay? So go ahead and explore this tool to be able
to come up with a very good brandable name based on the niche
you're targeting.
8. Creating Image Ads Creatives That Converts: Our last video, we talked about building your
brand identity. And I gave you guys some
branding checklists that will enable you to build a
strong brand identity. And I also showed you
one tool that you can easily use to come up
with your brand name. And we also talked
about how you can be able to design your
product packaging. But in this particular video, I want to dive deeper in that because this
is actually one of the most important
element that will determine whether your brand
is going to succeed or not. So in this video, you will be learning how to come up with the best Pdot creatives and
art creatives for your brand. Now, if you take a look
at your screen right now, you will see some
great Pdot creatives that I have right here
displaying on the screen. Now, this actually
for different brands that has a great designer
do this work for them. And since we are not designers, we are business owners
that is building a brand. Most of us right here
will not know how to do creatives or
labels like this. So the best thing to
do is for you to hire a good creative designer
that can help you to be able to design your
product creatives. And it's best when you hire
someone who is already involved in creating
product creatives for other brands in your niche. So what I'm going to be doing
in the resource section, I'm going to be attaching
the Instagram pages and also the Twitter pages of most of these great
designers that have created the type of product creatives that you're
seeing right here so that you can be able to get them
to start working for you because they understand how they can be able to
create the labeling. They understand how
they can be able to put the necessary
information that needs to be on your product packaging, so that when you send it to
your manufacturer for them to get it print out and also package your
product very well, they will not have much
problem with doing that. This is one thing
I would encourage you not to do for
yourself because a very good product
creatives can help you to out compete or win over the
competition in the market. And most of these
professional designers charge anywhere
from 20 k to 50 k to be able to create
a product label and all these type of product
creatives for your brand, which is actually
very, very minimal, that you can pay them to have a very good product
packaging for your products. Once your products Label and mocovs has been created by
your creative designer, the next one is
for you to come up with your art photo
creatives, right? Now, these art
photo creatives are actually the photos that you are going to be
using in your art, such as these photos that you're seeing on this art right now. Now, you can see these
photos that you're seeing on this ad have some test or
what the product does, listen to them
because this is what you're going to be
using to advertise. This is what your
customers are going to be seeing on their feed
when you're advertising. So you can't just go
ahead and be showing them plain photos like this. You have to include what the product does or who
this product is for. Now, the best way I come up
with my image at creative is also go ahead and put
in my niche keyboard. On Facebook as library, select my country or any
country I'm targeting. I say this to all ad, and go ahead and take
a look at some of the active ads that has been running for more than one month. And the reason why you have
to ensure that the product at has been running
for over one month is that it shows that the
product is profitable and their creatives is making them money, and that's
why it keeps on.
9. Get a Free Domain and Hosting Account: In this lesson, I'll be
showing you how to get a free domain name and
hosting account using Hostinger so that we can be able to start setting
up our sales page whereby we can drive traffic to our sales page for customers
to start buying our product. So go to ww.hostinger.com
slash MARTINEU. So there is going
to bring you to this particular ASAD page
where you can be able to get their domain name
for free and also their hosting account
for a very price, okay? Once you're on this page,
go over to services right here and select manage
hosting for WordPress. This is simply because we are going to be using WordPress, which is an easy CMS to be
able to set up our sales page. So once you're here, go ahead
and click on Start Now. So right here, you
can be able to see the different pricing structures that they have right here. So we are going to go ahead and choose this particular plan. So once we go ahead
and select this. So here we can
decide to go for the for eight months
period or we can change it to the 12
months period so that they can be able to also
see the pricing right now. Now, if you change
it to 12 months, they are going to be charging
you 3,900 per month. But if you keep it
at eight months, they're going to be charging
you 2,900 per month, okay? But if you go with
just one month, they are going to be
charging you the full price, which is 11,909.
Per month, okay? So let's go ahead and
select the 12 month plan, which is actually one
of the best option that they are giving
us right here, okay? So with this plan,
you are going to be getting a free
domain for one year. But if you go with this
particular one month plan, you are not going to be
getting any domain at all. And most times, domain cost upwards to $15,000
for one domain. So it's advisable to go with
either the 12 month plan, 24 months plan or the 48 months plan for a better discount. Now, to be able to
get more discount before you purchase your domain, go ahead and click on this. I have a couple. So once you click on
this, go and type in Martin EU right here in
calves and click on Apply. Now, this is actually going
to give you an extra 20% off. So as you can see, our
price has gone down all the way to tht 7440 NIR, which is very, very cheap for a 12 months premium web hosting. So now that you
have done that, go ahead and click on Continue. Adding your email and password
and click on Register. Once you register, go over here and adding your
billing address. Once you've added
your billing address, click on Continue. It will bring you
here to make payment. So you can pay using
your card details, or you can pay using PayPal
or Open or even coin gate. Okay? Once you've added
your payment information, go ahead and click
on submit payments. And right here, you can
see your payments done. Let's go and set up your
services right away. So I'll go ahead and
click on Get Started. Now, it will bring
out here to go ahead and start setting
up our website. So who is this website for? I for my business, click on NEST do you want to create or migrate,
create a website? Okay, to ask us to create a login details to our
Wordpress account. So go ahead and add in your Wordpress email
address you want to use for your Wordpress account
and also your password. Once you've done
that, click on NST. So over here, it's going to ask choose a prebuilt website. Now, we don't want to
choose a prebuilt. We're going to use
a TIM instead. So click or use TIM. So over here, we can
just go ahead and select any thing that we
want to use right here. We can easily delete it once we log into our
Wordplace website. So let's just use this default
one and click on Nest. So here we're going to select all the plugins
and click on Nest. Now, here is going to
ask us for domain name. Now, remember that hosting guide is giving us one free domain. As you can see, you have
one free domain available. So we have to go
ahead and make use of that one free domain right here instead of purchasing
a new domain name. So depending on the domin
name you want to use, go ahead and search
each right here. So we can search something
like By Well Niger, for example, to know
if it's available. So we can search buywwniga.com. As you can see, this
particular domain name right here is free
for us to use. Now, you can see we would
have been able to pay between 7,900 NIR to be able
to use this domain. But because we are getting
a hosting account from Hosting guard is giving us
this domain free of charge. As you can see 0.0 NIR right
here for the first year. So I will go ahead
right now and select this BywL Niger, okay, and go ahead and click on NST, and Hosting guard is going to go ahead and get this
domain for us. So now, right here,
it's going to ask us to register your domain
bilenita.com. So yes, the country is Nigeria, South Koea and click on
NetTEb, Enter contact details. So it's going to prepopulate your contact details right here. Once you're okay, go ahead and click on finish registration. Now, it's going to
bring us right here. Simply go ahead right
now and click on NT. Right there, it's
going to go ahead and install WordPress for us. Now it's adding our domain
name to our hosting account. So now it has
successfully installed Wordpress to our
domain name right now. And if we go back to
hostinga.com, go to my account. There are a few things
we need to do right now. We need to go ahead and
verify our email address. So go back to the email you use in creating
Hostinga account. You'll see where it's
going to ask you to confirm. Email for your domain. So go ahead and click
on this verify email, as you can see, your
email is verifi. So by doing that,
our hosting account has been fully verified. And if you go to the
domain name that we just registered right
now using hostinja. So this is buwalniga.com, you can see that we now
owns this domain name. And to easily access
this domain name, all you simply have to do, you can go to your domains right now and click on
Domain portfolio, and you will see the
domain name that you have right now
as you can see it is active or if you want to access your website or
log into your website, you can go to
website right here, then you are going
to see your domain. Then you can go ahead and
click on This manage. And once you're here, just
simply scroll down right now. You're going to
manage your website. Click on this manage
your website. It's going to bring
you right here. So click on this
Wordpress at me. So it's going to
take you directly to your Wordpress dashboard, as you can see right
here, bywwnig.com slash wp ADM, okay? So right here, we can now go ahead and start
adding our plugins, our teams and start
setting up our sales page.
10. Building a High Converting Sales Page for Your Product Part 1: In this lesson, I'll
be sharing with you how to build a high
converting sales page for your product without having any text skills or
copywriting experience. So I'll be walking you through the ER steps you can
follow to be able to create a very good high
converting sales page that you can start using
to sell your product. Now, I'm going to
be showing you some of the tools that you're
going to be using. In most cases, the AI tools that we're going to use
to be able to write our copies for the
sales page and also an easy drag and
drop page builder that can help us to do this without needing any
text skill at all. This lesson ensures
that even as a newbie, you can be able to
create a sales page that converts very well for any product you're
trying to promote. The Page Builder
we are going to be using is known as Elementor. Now, this is considered the number one Page Builder
plogin for WordPress. So this Page Builder allows
you to create a sales page or a website without even
having any technical skills. So I'm going to be showing you
how you can be able to use this Page Builder to easily create your sales
page in this video. Once you have set up your
domain name and hosting and also installed WordPress
on your hosting account. So the next thing you
need to do is to go ahead and install the
Elementor Plugin. So go to Plugins. Once you're here, go ahead
and click on Ard Plugin. Now, come over right here
and search for Elementor. Over here, you're going
to see Elementor website builder with over ten plus
million active installation. So go ahead and install the
plug in and activate it. And once you've done that,
the next thing you need to do go over appearance,
go to themes. So we need to go ahead
and install a team. So go ahead and install
this Hello team. Now, to be able to do this, if you're not seeing Hello team, go ahead and click on
Aart Team right here. Now, come over right here
and search for Hello. And you can be able to see
the Hello team right here. Go ahead and install
and activate it. So these are the themes
and plug ins that we basically need to
create our sales page. Now, once you have
done this one, then the next good thing
that you need to do to properly set up your page
is to go to settings, go to Pamerinks right
here and change the pamlink structure from the name or monster name
to post name, okay? So that whenever
you create a page, the page is going
to carry the URL of that particular product you're
trying to promote, okay? So once you have
selected post name, scroll down right here and
click on safe changes. So now that you have done this, now let's get started towards
building our acces page. So go ahead and click on pages. Now go ahead and
click on Ad page. Once you've done that,
go ahead and put the title or the name of the product you are
trying to sell. So we will title our sales page Gut pled Pain Relief, okay? This is actually
an active product that we are promoting
for our brand. As you can see right here
on Facebook ad library, we have spent over 400 k right here promoting
this product. And right here is the sales page that we are
sending the traffic to, and this is a well high
converting sales page that we built for this
particular product. So I'm going to
show you how to go ahead and create a sales page like this so that you
can start using it to promote products
for your own brand. Okay? So right now, if you were wondering
how we're able to come up with this product
and everything, I shared with you guys how
you can be able to come up with products by going
to Facebook at library, finding a competitor that
is actually promoting a similar product that
you want to start selling and find out what
they are doing well. In our case, we find this particular right here
known as Kidema. So we went ahead to open
up the link to their ad. So these guys have been running for almost one month right now, and went ahead to
open up their link. And for the far the running
for almost one month, it shows that they are
profitable, right? So we went ahead to
open up their page. So we find out that, we can
probably do better than what they have
right here because probably their page is
really well structured well, and we can be able to
create a better copy and a better product packaging and all that to be able
to compute them. So let me quickly go ahead and show you how to
go ahead to start creating this sales page that
you see right here, okay? So we are going to recreate
this ER sale page right now so that you
can see how to go ahead to create your
own sales pages. Okay? So what we have to
do once you have added the product name or the title of the product name you're trying
to advertise right here, so go ahead and click
on edit with Elementor. Once you learn over writer, now the next thing
you need to do is to go ahead and hover
over this setting, click Compete setting and
once your head screw down, go ahead and hide Tito. Okay? Once you hide the Tito, change the page layout from
default to elemental Canvas. The reason is because we want a blank page to start
creating our sales page. So once we have done that, just go ahead right now and click on this floss
icon right here. So it's going to ask you, which layout would
you like to use. So go ahead and select
Flex boos and click on this first one right now
that says direction column. Once you've done that, now, the way I like writing
my sales page, I like adding
another inner column to this particular first column
that we have right here. So to do that, I will go ahead and click on
this ad element. Go ahead and select
a container, okay? So on the layout, you
will see container, drag that container
and put it right here. And that's why this
Elementor page builder is called a Drag and Drop
page Builder, okay? Now, to start adding your
copies to your sales you do not know how to create your own copies for
your sales page, I will now advise you
to go ahead and copy other people's content and start replicating it
on your sales page. Now, the best way
for you to go ahead and create the copies
for your sales page, even if you don't have any
copywriting experience, is to go ahead and use ChargPT. Now, here is what
you have to do. So go over to CharPT and paste this prompt that
I pasted right here. Hey, Chad, I am creating
a sales page for. Then put the product you're trying to create
the sales page for. Put what it does right here. So in this case, a Haber
pain relief product. By modeling off from an existing product
sales page, okay? Because we are going to be modeling off from this
particular sales page. So instead of copying
them, we are going to model off from what
they have created. So right now, then
we're going to tell Char GPT to kind of create a more high converting copy from the copy that I'm
going to paste here. So a GPT will let
you know that, Okay, please go ahead and paste the existing copy
that once you do it, will help you to write it
into a more persuasive, emotionally engaging and
conversion optimized version. So Char GPT will even
go ahead and help you to create a more
converting sales page than what your
competitor that you're probably modeling off from
their own. Have created. So what I have to do
right now just to copy of this particular one that says
tired of living with pin. So I'll go ahead and copy it, go over to Charge But right
here and paste it, okay? So once I paste tired
of living with pin, then you can see
right here ChargePT created some
versions right here. Then the first one says, S goodbye to pain and
reclaim your life today, fed up with constant pain, discover natural
that works, okay? So this actually sounds
more convincing and more compelling than
what the competitor have already created right here. So that's why is better for
you to do it this way, okay? So what I have to
do right now is just to come over right here. So go over to our page. So I'll have to go
ahead and add a test. So I'll go ahead and click
on this art element. Go ahead and drag the heading right now and put it
right here, okay? So go ahead and copy the test that CharPT
had created for us. This now become our own test. So I'll paste this
right here, okay? So go to Style, click on center. So it has centered right now. I'm going to show
you how to change the color change it right here. So second thing we have to
do is just to go ahead and copy the second heading
they have right here. Go to Char IPT, go ahead and paste it, okay? Now, once you paste
that, ChargePT will go ahead and provide you
with different options, as you can see, I gave us
three options right here. And the first option is direct and benefit driven,
which is a strong hood, and it says, experience
soting pain relief in seconds naturally
without drugs, okay? Then the second one is trust
building and credible. And the third one is
emotional empowering. So let's go with
this trunk hookon. So I'm going to go ahead
and copy this first one. All right. So go
ahead right now, come over to our sales
page that we're building. Click on Ad element. I'll go ahead and drag
another heading test and put it under the first heading
test that we have, okay? Or even if you don't
do it this way, I can go ahead and duplicate
this particular one. Now I'm doing this
to show you guys how to easily build your sales page. Click on dit, and go ahead right here and piece the
second test right here. Then the next thing
we need to do is to add this test that they
have right here, okay? So all I have to do is
just to come over here, click on AD element drag this test edittle and
put it under here, okay? So once I put it here, next thing is to go ahead
and copy the test, right. Go over to CharPT. So this is how you
probably create your copy if you don't have any experience of copywriting. Model up from what
your computers already have and improve on
it using Char PT. So right here, you
can see it provided all with different other
options right here, Option one, Option
two, Option three. So if you read through it, you'll find the one
that sounds more convincing and more believable
and go ahead and add it. But I will just
keep on going with the Option one it provides us right here
because in most cases, they are the best options that you're going to be finding. So I will go ahead right here, go to code, and paste
it right here, okay? So right here, the
next thing is to go ahead and add an image. Now, right now, I'm
going to be using the same image that I
use right here, okay? But you can always come up with these kind
of images, okay? So as you can see, this is the man that is
actually in pain, and after taking the medication, the man can now be able to be
able to exercise properly. So depending on what
your product does, you have to show when somebody have not used their product and when they have
used your product, you know, how it benefited them. And this is one of the ways that we are using to a compete. This our computer right
here because they don't even have that kind
of image right here, okay? So they just put the
image of their product. But we know that if
you put the image where people are going
to see the result they are going to
get after using the product to improve
conversions, okay? So right now, all I
have to do is just to come over right
here and go ahead and click on At element
drag image right here, put it under the test. Now once you've added this, go ahead and click
Con toosimage, okay? So go to Upload File, click ConsilTFL and go ahead and upload the image that you
want to use right here, okay? So right here I've
added this image. Okay? If you don't
know how to do this, you can still get
your designer to help you to be able to come
up with this kind of image. Now, once you've done that done, the next thing is for
us to go ahead and add a button where
people can click on O N so I'll just come over right here and I'll
click on Ad element. I'll go ahead and
drag this button, put it under this image. So the button says, click here. So we'll go ahead and, you know, remove the click here and
add or now and get 30% off. So we also have to go
to Style and center, the button position it
to be in the middle. So let's go ahead and start styling this section
that we have, you know, created, okay,
to look just like this. So the first thing
we need to do right now is just to come
over and go ahead and select the head container
that we added right here. So let me go ahead and, you know, bring out the
containers, everything. Let me it construction, so you can see what we
have right here, okay? So you can see that we
have a head container, and this head container contain the second container
we added right here, and this second container houses all these other elements that
we added right here, okay? So go ahead and select
the top container. And once you correct it, go
ahead and click on Advance. So come over right here and, you know, remove the padding. By clicking on the link. So right here, we're going
to give it a top padding of 50 and the right padding of 400. So you come in the middle and
left pading of 400, okay? So bottom 50. So what will happen now
if I close this stuff, so you can see how everything is in the middle
right now just as it is here. So now can now go
ahead and start designing these individual
element right here. So I can decide to
come over right here, click on this edit icon for the first heading
test right here. Go ahead and change, you know, the color to, you know, green, change it to this color. Now the st thing I
might even do is to go ahead and change the font. Let's say I want to give
it a font of 30, okay? So if I close this right now, then you can see how it looks. So the next thing is this
particular one right now, the second heading,
click on Edit. So let's say I want
to make it black. Let me see the color, give
it here. Okay, so black. Let's say I want
to make it black, so I can give it
the color black. I can go ahead right now, go to typography.
Change the size. You can even change the
font family if you want, but let me just show you
how to change the size. So go ahead and add it the
size of 35 or let's do 45, because we want it to be bigger than this particular one, okay? So right now, you know, you can see how it's looking. Now, the next thing is, I
want this to be a little bit, you know, spaced out, just like these ones are
kind of spaced out. So all I have to do
is just to, you know, go ahead and click
on DecemeEdit, go to Style, click
on typography. Go down. So this place you
see line height right here. So since the ps is in 45, so I will set the Ps of the line height to
be let's do 55. Okay. I see how
it's going to look. Okay, so you can see now
it's now well spaced out. Now the next one is
this particular test. Okay, so we'll go ahead and
select the test right here. And the first thing
is to go to Style, change typography to 20. Okay? Or let's do 22. Okay, once we have done that, change the color
to black, right? Then also center it. Once you've done that, we close. So you can see how it's
taking shape right here. Now, let's say we want to
bod any element right here, just like they bold it without right here and with
an underscore. So all we have to do right now, we can go ahead and go
back to the content, make sure it's under visual. So go ahead and select without. So you can just go ahead and
click on board, you know. And also, you can
see this online, click On theline and
it will simply go ahead and board it and underline it just like
they have right here. The next one right
now is just to come down to the button section. So under the button, right here, you can see how our
button is looking. So let's just go ahead
and change that. So go ahead and click on Edit. So the first thing we have
to do right now we just to change the button color, click a color, give it this faint color that
they have right there. And next thing is just to
change the button test color. So go ahead, you see
the color right here. You see the test color, click on test color, change it to black. Or let's just make our
button background color to be red, okay? Because red also do very
well and make it red. They will change the
test color to be white. So the next thing
we can do is just to bold it and make it bigger, go typography and set
the button to be 25, and that's big, can
reduce it to 20. Then we can make it all calves. So this transform
transform to uppercase. So as you can see, everything
is now all calves, o the next thing we can even
do to increase the size of the button is to go over
to this padding section. So you can go ahead and
give it a pattern of 20. So as you can see right now, it's looking a bit bolder. Now, if you also want to add some padding or some border
reduce on your button, all you have to do
just go ahead and select this bolter
type, click on solid. Now go ahead the bolter color, put any color you want to do
there, so you can do black. Now once you have added
the butter color, the next thing is
the butter weed. So let's increase
the width to make it bigger, so I'll put it thin. But that's too big. So let me do five. So you can see the boer is
now showing well. So it depends on
the color you want to add right here, okay? Because you can see
everything is looking. Well, right now,
maybe, let's say you want to add this 100%, no risk money guarantee. You already know how to add
this kind of stuff, okay? So just come over right
here, go to Add element, drag this test editor, and put it under
this button, okay? So can just go ahead
and copy this. There are no need of going
to APT to recreate this, can just go over to code. Now the reason why
I'm selecting code before pasting most
times is to make sure that it's not copying the formats that AGPT
have and paste in India. So want to paste it plain, okay? And that thing we can do
is to go to typography, change this to 14 to
be smaller, right? So can also go to
color, set it to black. And the next thing when we bring it to come closer
to this button, as you can see, the one they have here is closer
to the button. Now to do that, go
to the Advance, make sure that the
test is selected, click on link the value
when it comes to margin. Now go to top. We're
going to do -20. Okay? So -20. So as you
can see is up right here. So now we have a very good heading section
right now, okay? So I think I would just
change this to color to red, okay so that it will
match what we have in our button because you have to ensure that your colors are
aligned very very well. So as you can see, it's now
looking far more better. So the next thing I
want to change to reg is this without that
we made bold right here. So can go ahead and
copy it right here, go to color, which is this A
and go ahead and select Reg. And once you have done
that, you're going to see it has given it red. So these actually drive more
focus and get more people to know what you're
talking about and what you want them to
read on your sales page. So now the next thing
that we have to do is to go ahead and start creating these other sections
that we have right here. Now, for you to be able to do that, just like I showed you, I can simply go ahead
and copy this first one, copy, go over to Char GPT, test it, and Char GPT, will go ahead and provide
similar test for us, as you can see right here, it has given us similar tests. So all I have to do
right now is just to come over right here. So instead of us to continue adding sections under
the same container, we can decide to go
ahead and create a new container for
easy styling, okay? So I can go ahead and click
on this plus icon again, select Plex Boss, selet the
direction column right here. And once I've done that, I will still go ahead to add element. Go ahead and drag a container
and put it inside here. So this is now where I will
now go ahead and start creating this second page
that we have right here, starting from this break
free from Doubt pin, okay? So now to do that, all I
have to do, first of all, go ahead and add a
test right here, okay? So for us to add a test, I can decide to go ahead and drag a test editor right here, okay, or I can go to the
one I already added. I can go ahead and copy
this particular one. Come over right here, click on this ploussign
click and paste. So as you can see it
is giving us this. So what we have to do
now now to go back right here and start
adding our content, but we're going to
be adding the one Char GPT gave us right here. So right here, we're
going to copy this one, go back here, go to code, paste it, then go to Style, you know, take it to the
left so I will start here. Then the next one right
here is this one. So I'll copy it.
Go over to RGPT. You know, you know the
P right now, okay? So base it. CarGPT will go ahead and, you know, provide
other copies for us. So go ahead and copy the option
one, go back right here. Still click on the test editor, go to code, then click on
Enter, Enter, and paste. So as you can see, as it's
looking like this now, if you go to Visual right now, so it's going to align it very, very well, just like
we want it, okay. So if we close down
this particular stuff, you to see how it's
looking right now. Now the next thing
that we need to do is to go ahead and add
an image, okay? So most of these images
can be gotten online. So you can search online based on the product
you're trying to sell and find similar image that blends in with the test or the copy
that you're writing it for. So I'll go ahead and click on this drag image or I can
stay come over right here, right click on this image, copy the image, you know, right, click on the test, paste the image image we paste it down here and go to style, click on left, so like to center it on the left hand side. Then I can now go over
to the image right here, click on the image
to change this image to our own image or the image that I want to
add right here, okay? So go ahead and upload the image and put it
right here, okay? As you can see how we're
showing up right now. Now remember that we are
still going to style this. So the next thing is for us to go ahead and add this test. So to do that, all I have to do is just to come
over right here, copy the same test because I don't want
to go ahead and be dragging test editor
right here and be styling it differently. Go ahead and paste it. Now, to change this test,
go over right here, copy almost everything
that they have right here, and go over to ChargPTPaste it. APT will go ahead recreate this test for your
own unique version, as you can see, this is the
refined version right here. So I'll go ahead and
copy everything. Now, make sure that you are
reading this particular stuff to make sure that it
aligns perfectly well. But CarPT is very good in recreating all
these type of tests. So I'll go ahead and paste it. I go to visual. You see, everything is going
to align very, very well. Remember, if you want to
bulge anything, for example, if you go over to Charge
BT right here you can see that CharPT bogs some
stuff right here. For example, this bag
says numb DPN, okay? So if we go right here, let's say want to numb the pain, click on it, and go
ahead and find the test. You want to Make sure
you're on visuals. So go ahead and select
the numb the pin. Go ahead and click on booth. So this is how you can go
ahead and bood your elements, just like CharPT is
showing you where to bood, where not to board,
and all that. So that's how you can
be able to do that. Now, for us to make sure that this particular stop aligns with our heading
test right here, so all we have to do is
just to go ahead and click on the main container
that we have right here. Remember, if I go ahead and break out the structure
that we have right here, you can see that we have the
first container right here, and we have the second
container right here. Now, this first
container houses from this vitamin directly
to this 100% no risk. Now, if I click on
this second container, you can see what it houses. Now, for us to start
this second container, we have to do is
just select here or go ahead and select the
second container right now. Go ahead and click on Advance. So we are going to
go ahead and unlink the pad so we do the first
thing that we do right now. But for here, since
you already have a nine spacing between the first container
and the second one, now we have to go ahead and
give it a right padding of 400 and here a left
padding of 400, okay, so that it will
align very well. So if I close this,
you can see that it has aligned very well
on the center. All right. So now the next one right now is for us to go ahead and add, you know, this image and go ahead and add
this test, okay? So let me quickly go
ahead and add it up. You already know
how to come up with a test and add images. Then I'll show you how to
add your testimonials. So now I'm going to help to add this image and also this test. Now the next thing
is for us to go ahead and add testimonials. Now, the type of testimonial, I encourage you to
add right now is just this type of testimonial
that I added right here, which is this WAS
conversation which shows that people are buying the
product you're promoting. This is very, very necessary because most people will not buy your product if they think nobody else is
buying your product. So all we simply
have to do right now is just to go
ahead and create this type of Csp conversations that they have right here, okay? So for us to do that,
all we have to do now is to go ahead and use this particular
website right here, known as fakwa.com, slag
generator to do that. So the first thing you
need to do is just to go ahead and put your
client's name, okay? So for example, if your
client's name is John, so you guys can put the name
as John, as you can see, whatever we put right
here is going to be changing right here, okay? And once we are
done, you can simply come over right here and
click on download image to be able to download the conversation that we created for ourselves
right here. So once you've done that,
then you can go ahead and, you know, click and upload an image that you
want to be here. You can simply come
over right here, select any image that want it to be there
and click on Upload. As you can see the image
we upload right here. Then another thing
is the phone clock. So you can decide to
select the time, okay? So for example, let's
say that instead of 941 wants it to be 1041
after the time changes. So this is basically
how to be able to change the
information right here. Operator from odiar phone, we can put MTN, Okay. So that's exactly how you can be able to change
information right here. Then the next one is
the battery option. You go to battery option. You can decide whether you want to increase it from 50% to 71, because you're going
to be creating multiple testimonials or
multiple whatsapp testimonials. So you have to
ensure that most of the details right there
are always changing, o the same thing
with connection, so you can come over to
the connection right here. So this one is
connected to Wi Fi. If we are creating another one, we can decide to make
that one to be in four G, so it will show you Four
G instead of Wi Fi. Okay? So you can
decide to play with the signal strength
right here. Okay? Now, that's how you
can play with that. Now the next one right
now is now the message, which is the most important one, which is now where
you are going to be saying what they are going to be the conversation that you are
having with the client or the client bought
your product and what they are saying
about the product, okay? So this is now where
you have to go ahead and create that particular
messages right here. Now to add a conversation, just simply go ahead and type in the conversations that you
want to add right here. So once you type in, you have to select the
message status, whether it is sent,
delivered or read. So if you are the one
sending the message, so you have to select
maybe age right here and on Seles
click on Green bubble, go ahead and click
on AT conversation. So right here, you can see the conversation has
been added right here. But for us to make it to be like a real
whatsapp conversation, so you can put time
stab right here. You can do something
like 9:41 A.M. Okay? So if I do that, I'll keep at conversation. So you can see right now that this particular one
does not have the time, but this second one has
the time because that's how a real Wasap conversation
comps which you can see this one they have the desk right here and they
have time right here. Now, to act as if your customers
have responded to you, so all you just have
to do is just to go ahead and toggle up the
gray bubble right here, then type in the message
that the customers, you know, type to you, for example, I have received it. So once you have typed it,
then we can change this time. Let's say, maybe
something like 9:45 A.M. So I will go ahead right now and click on Ad conversation
right here. So right here, you can see that we see I have received
this right here, 9:45 A.M. And that's the same way that these
people have their own. You can see when they
respond right now. They responded and there
is timing right here, which is different
from the timing that they sent the message. So that's basically
how you can be able to come with different
messages right now. Now, once you have
done that, go ahead and click on download
image right here. So I automatically go ahead, quickly create up some WhatsAp
testimonials right now and go ahead and start adding it right here on our sales page. Now, for us to start,
the first thing I have to do right now is
just to come up right here, click on this and go ahead and add another
flex box because I want to add a new container for our testimonial section. So once I've added this,
click on add element, drag this container under this particular
stuff right here. So what I have to do now
just to come up right here and I can just go ahead
and copy this you know, paste this right here
and go ahead and change it to see what others are saying
about our products. So once I've added this,
next thing is to add the images of the testimonials that we have created, okay? So we have to just to go ahead
and click on Add element. Now, I'm going to go ahead
and select this grid. You know, put it under
this particular test. Once I've added this, go ahead and click on element again, Add element, drag an image
and put it on this first one. So all we have to do
right now is just to click here, go to upload. So let me just basically
select all the, you know, WasaFimages, testimonial images that
we created right here. So first of all, select
this first one, okay? So I'll go ahead and click
on Add as you can see, it has added this right here. So go ahead and click
on Add element again, drag an image, put it here. Let's go ahead and put this one. Okay. So the next one, add the element, select
an image, put it here. Go ahead and select, you know, the last
one right here. Okay, so you can see now we have testimonial images
that are probably created from here, okay? So now, the next thing that we have to do right now is to, you know, remove this particular one that
we have right here. But I advise you to have more than six, testimonial images. But since we already
have only three, all we have to do now is
to be able to go ahead and make the grid to be
just one row, okay? So if we do one row right now, so it can be able to be
only one row right now. Now, in most cases,
I like leaving my testimonials to be as big as it is right there instead
of giving it any pardon. I want to give any
pardon right Gang ahead and click on this Edit
container. Go to Advance. Now, go over to this margin right here and
give it a top margin of 50 to move up from this one and give it the bottom
pattern of a 50, a product maximum of 50. I'm not going to be
touching the side because I want this to be bold. So when people are reading the source bid and they
come down to the Tasmonia, they are going to see how bold it is to easily read, okay? Now, the next thing that we need to go ahead and add right now is going to be to
introduce our product. So for us to do that, you
can just go ahead right now and copy this test. Remember, we're
modeling off from what our competitors
have right here. But it and pass it over to chat. CharPT already know
what we are doing, so you to go ahead and recreate this test for us
right here, okay? Go ahead right now
and copy this test. Go back to our source
page right here. All we separately have to do is to go ahead and bring
in test element, test dit, post it under the
grid that we have right here. Go ahead and copy the test
that CharPT created for us. Come over right now and
paste that test right here. So now to Style this, instead of me to go to star and
start styling this. I can easily come up
right here, right, click on this and
click on copy so I will go down right
here and twice click gl Compas style, okay? If you gli comptrs can see, it's going to give
you the style of the same test that
they have up here. Now, once we have done
that ni net needs to go ahead and introduce our product, which is this
particular product that we have right here or the
product that you're working on. For me to create another
structure right here. So if you take a
look right here, so they have an image
on the left hand side, and they have these bullet
points on the right hand side. So the kind of section
that I'll probably create right here is not just going to be this one that I created. So what I have to
do I will just go ahead and click on
this plus sign. Click on this PL Bs. Now, what I have
to do right now, instead of selecting this one that we normally used to select, which is this direction column, we'll go ahead and
select this one that have this double
partition, okay, because we want to
have an image on one side and also this bullet
point on the other side, which is how they
had it right here. So the first thing
that we need to used to go ahead and
add in the test, the heading of the
products and this test and also the image that our graphic designer created
for us for our products. Now, these are also
the type of image you can use to run
advertisement, okay? So you can get your creative designer or your
graphic designer create more of this
particular image of what your product does, so they can use it both on your sales page and also when you're creating
your advertisement. Right now, let me
simply go ahead and start adding this
right here, okay? So we can easily go ahead
and click on Add element, drag our heading, put
it here, change this. They have introducing
GTFlbster combo. So you go ahead and put your own introducing your
own product name. So right I added introducing GTFlRif as the name
of the product. So now here this first natural
approach for lasting leaf. So I can even use CarGVT
to recreate Okay, well we don't really
have much time for that. So you know how to recreate
this on Charge WBT. Go ahead and recreate your own. So go to code, paste, you know, the supporting content that we want to add right here. So once we have done this, then the next thing we need
to do is to go ahead and add the image that our creative designer
have been able to create. This type of image does very
well when you're introducing a product because it helps people to see what
the product does, which helps them with
their buying decision. So let me go ahead and add
an image right here, okay? So I'll put an image under this particular
test right here and go ahead and upload
that same image. Now that I've
uploaded this image. Now the next thing is to go
ahead and add, you know, the test, supporting tests that we have behind it with
the bullet point. So I can probably go ahead and copy
everything right here, go over to CarGPT, paste it and click on end understand what
we need right here. So you're going to
go ahead and create the product benefits
and credibility, okay? So this place will put the
Gut flair buster experience. We're going to change it
to our own product name, which can be like, you know, Gut flair pain relief or whatever your
product name is. As you can see how
Chargi even provided
11. Building a High Converting Sales Page for Your Product Part 2 ( Pricing Box): Before we get started
towards creating this pricing boss that
we have right here, let's first of all, take
a look at what we have already built so far
or our sales page. So if you take a look right now, if you have followed everything
I shared in this video, you would have probably built
your sales page to come to the section where you will be needing to add a pricing boss. Before we go ahead and start creating this pricing
boss, let's first of all, go ahead and click on publish or Save As drafts so that
even if anything happened, we are not going to
lose everything that we have built so far, okay? So now that we have done that, let's now go ahead and start
creating this pricing boss. To go ahead and start
creating the pricing boss. Come over down here,
click on the plus sign. Placebos right here. Now, under the select
your structure, we are going to be selecting this structure that
has this trade option. Now the reason why
we are selecting this section that has trade
section is simply because we are going to be creating a combo offer right
here where we are able to sell customers to
buy more of our products, which is what we discuss about when it comes to
pricing for profit. So you can do well to watch
that video if you have not. So now that we have
done that, now, the first thing we need
to do is to make sure that all these sections
are aligned because right now you can see that this
particular one once we click on this a container right
here on the first section, you can be able to see that this container here
has a weight of 25%. So we have to
change it to 33.3%. We click on the second one. The second one,
the width of 50%, we change it to 33.3. Now the last one right here, we click on this a discontainer, and change the weight to 33.3 so that we ensure that
they have the same weight. Now the next thing that we
need to do is to first of all, go ahead and add the
heading right here, which is by one if you
are getting only one. And for us to do
it, watch closely. The first thing you
need to do is to go ahead and click on AD element and drag a container and put it under this
particular one, okay? So right here, what
we're going to do have a container right
here that we're going to add this element in. So just simply come
over right here instead of dragging another
heading right here, we can just simply come
up right here, copy this, come down right here
and click copast, change the name to buy
one Gard flap relief, can decide to, you know, make it smaller right here, so set it to 30. And also, you can see how
the only looks right now. So can even decide to change
the color right here can do that later and also the
line height is too big, so I can just change
it to 40, okay? So it blends well. The next one right now that
we need to do is for us to go ahead and add a boss that
will add this image, okay? So now for us to be
able to do that now, we can simply go
ahead and duplicate this container that contains this letter that
we already have, which is what we did
right now, okay? Now once we've done that, go ahead and delete
the test inside here, drag an image, put
it right here. So I'll go ahead and add
this image right here, okay? So go ahead and click
on Choose Image, upload PL and upload your
product image right here, okay? Just like we uploaded
our own right here. Now the next thing we
have to do is to go ahead and add in the pricing. And after the present, we add in these bullet points that
you see right here. So for us to also go
ahead and do that, now we're going to go
ahead and duplicate this container that
has the image, right. So I'll go ahead
and delete this. Now, mind you that all these
containers that we are creating is under this one whole container
right here, okay? And there is a reason for that. Now, and you're going
to see very soon. So the next thing we need
to do right now is to go ahead and add in
the pricing, okay? So just simply come
over right here and drag in a heading test,
paste it right here. So the next thing you
need to do, okay? So the original pricing is this price and
today's price is this. So to do this, you can
just simply copy this. Now, for pricing your profit, you know how much you have
to sell your own products. So we do this like
this, original price, this is the price and reduce
it to 20 or let's do 25. Cena heat, okay? So can even decide to
change the color to red, just like they have
right there, okay? So today only price is this. So can go ahead and copy this. You know, duplicate this and change this to 35 to be big. The next thing is okay, we can change the color of
this particular one to black. Now the next thing is to
cancel it at 5,000, okay? So to do that, go ahead
and select on it, then when you come
to start 5,000, just go ahead and
select on it and open bracket and type in Dell. Closed bracket, as you can see, it's going to strike
through the third $5,000 showing that this is
no longer the price, okay? Now, the next thing right
now is for us to now go ahead and add in these icons
that we have right here. Now, for me to do that, instead of creating the whole
icon from fresh, I can simply come
over right here and copy this icon list that
we have right here. Come down and paste it here. Once pasted, I will just go
ahead and start copying, you know, the gains or what they start to gain
from our offer. So I'll probably
run through this immediately to edit
everything right here. So now that we are done, adding the whole benefit of what
they are going to gain, what they get this, okay? So the next thing is for us
to go ahead and add this on the lining that they have
Os of this icon list, okay? So I can just go ahead and click CT icon list, go to Style. You will see where they
say divider, turn it on. You can see it has added this divider for us
right here, okay? Now, the next thing that we
need to do is to go ahead and add this our button right here, which is select your package. So to do that, can easily
come over right here, copy this, right click here
and paste it under here. So I'll change the test to
say select your package. Once I've done that, I can
even decide to go to Style, change it to center
instead of changing it to stretch so that it's going
to look like this, okay? So this is what we
have right now. And we can even decide to
center this icon list, so we can alignment in the middle so that everything
will align in the middle. Now the next thing that we can also decide to do right now is to go ahead and add in
a bother to this image, just like, you know, we added a border to this
particular image. So we have to do
just right here, select the container that
is containing the image, go to Style, go to bother
go ahead and select solid. You can see that's added
border right here. So we can decide to
know if we want to change the color or
anything that I want to do, can be able to do it right here. But I think I'm going
to leave it as black. But you can see right there that they change this one to bring. So it all depends on what
you want to do, okay? Now, the next thing
that we need to do is to go ahead and add this boss shadow that they
added around this whole boss. As you can see the boss shadows that they use as
the demarcation. So to do that, just
come over right here. Now, go ahead and select the top container that we added right here for
this particular box. So go ahead and select it. Now, go to style. Now,
go over to bother. Now under here, you are going
to see boss shadow, okay? Go ahead and click
on the pencil icon. So as you can see, it has added a boss shadow for us right here. And NSN also like to do is to probably add some padding
at the bottom of this and also at around the content that is inside
this particular a container. So all I have simply I have
to do just come over right, click on Advance and go
to padding on check it. The top padding is already okay. Then the right, I
can do, let's say, 20 left, 20, then bottom, let
me scroll down right now. Then the bottom, let me give
you a pading on 50, okay? So I think that's okay. So if I close this right
here, so as you can see, is how our boss is already looking and is looking
perfectly fine right here, just like they have
right here, okay? Now, what we now have to do. So now that we have created
this particular one, so all we simply have
to do is just to duplicate it so that we can simply changing the information that we have right here, okay? So to duplicate it, all you
simply have to do is just to go over to the
main boss right here, the main one, okay? So let me quickly bring out the structure so that
you see where I'm clicking. So you see the main
one right now. If I click on this container. So this particular container I will have right here, okay? It houses different
other containers inside. So we have three
containers right here. This first one is for this one, then the second one is for this, and the third one is for this. So I would simply have
to do is to go ahead and duplicate this one
into three section, which is this one that we are already going ahead to design. So to do that, you can easily
duplicate it from here. I can click from here and click on Duplicate, and
you can see it. I was going to head to
duplicate one for us here. And I also go ahead and
duplicate this one again. So once I duplicate
it, I can decide to go ahead and delete
these two right now. Okay? So right click on, click on delete, click on the last one and
click on delete. So as you can see, it
has gone ahead right now to duplicate this into
three sections for us. So I was simply I have to do now is now to go
ahead and changing the informations right here to blending with our
pricing structure. So in the present
for profit model, I showed you guys how you can be able to increase
your prices when you're selling two pieces of a
product to when you're selling three pieces
of a product and how you can give your customers
discount so that they can buy more product from you because the more
product they buy from you, the more profit you're going
to make for your business. So I will quickly
go ahead and change all these informations
that we have right to blending with the right images
and the right test that is supposed to be for each of these pricing bosses
that we have created. We have not gone ahead to add
the correct information for each of these pricing
bosses right here. Now the next thing that we might probably do right here is to go ahead and give some spacing
between them, okay? So to do that, we can simply
come over right here. We can guided and select this on the center box right here, go to Advance and on check
the margin on the right side, we can give it ten, and on the left side, we can be able to
give it ten, okay? So just by doing that alone, you can see that it has
created some kind of spacing between them
right here. Okay? So now that we have done this, the next thing that
we need to go ahead and do before we
go ahead to start connecting all these
buttons that were created right here and make sure that
our page is well optimized. The next thing we
need to do right now is to go ahead
to create our other
12. Setting Up Order Form, Thank You Page & Mobile Responsiveness: So now that we have
our pricing boss, the next thing is for us to go ahead and create our other form. After that, we go
ahead and create our T page, and after that, we have to ensure
that our website is mobile responsive
because right now, this website is no mobile responsive, as you
can see right here. So tests are missing on
this particular website. Okay? So we have to ensure
that it's mobile responsive, and we are going to do that
right here in this video. Now, to go ahead and start creating this other
form right here. Then the next thing we need
to do right now is just to, you know, come over right here, open up our Pam go ahead
and select the layout, go ahead and click on Flexbox. I'll go ahead and select this direction column
right here, okay? So once I've done that now
the next thing that we need to do is just to
go to Add element, select a container,
paste it right here. So I'll go here and grab
a heading test, copy it. Cover right here,
paste it right here. So you can just come here. I'll copy this, go ahead
and paste it right here. So I can simply say something like kindly place your or below. Now, if this thing is
to jump out together, I can decide to go to
Sterling, go to typography, come down right here to
this letter spacing, give it some spacing so I can have some
spacing right here. I just make it zero, so I didn't shrink
the letters again. So it will not be shrink. So this shows you you
can easily shrink your letters together
or you can shrink them. So kindly place
your order below. So now that we have done this, the next thing we need to do is to go ahead and start
creating our other form. So now to create our form, the best way would have done
this is to, first of all, go ahead and add another container
right here or I can duplicate this one
that we already have, delete the test inside. So we could have gone
ahead to click on A element and go ahead
and search form. Now we have dragged this
particular form right here and put it here to be able
to create our other form. But this elemental form
right now is not going to allow us because we are using
the free version, okay? Now, the best way to create your other form without
having to pay for Elementor P. So
what you have to do now is just to go back to
your WordPress dashboard, go over to plugins and
click on Add Plugins. Now, come over right here
and search for fluent forms. You are going to see this particular form
right here that says fluent Forms that has over 600,000 plus active
installation. I've already install
it, so go ahead and install it and
click on Activate. Once you install and
activate this form, it's going to show
up right here on the left hand panel
on your dashboard. So once it shows here, go ahead and click on Forms. And once you come
over to FomsR here, now to start
creating your forms, go ahead and click
on Add New Form. So right here, click on New Blank Form right
now because we want to create a new blank form. Now, before you go ahead to
start creating your form, first of all, go ahead and title your form the name
you want to give it. So right here, our product
name is Got Play Pen Relief. So I'll go ahead and
click on Rename. So you go ahead and
rename our form. So right here, we
now have to start adding the element we
want to add to our form. Now, to get they
creating our form, I would first of all, like to, you know, ask them to
add their name and other information before then selecting the product
they want, okay? Because we don't just want to copy our competitor's
verbal team, right? So all we have to
do right now is just to click right here. Now, once you click
here, go ahead and search for name so you're
going to see name, guide and select the
name field right here. So here is ask for the first
name and last name, okay? But we don't want this
to show last name. So we're just going
to select first name, and we'll go ahead right
now and change this to full name. So
that's all I want. So go ahead and open up
the first name section. Then the label will change
the label to full name. And also, this way they put the place so that
enter your first name will change it to enter
your full name, okay? So you can see how we
updated right here. Then the next thing now
that I want to do right here is to add a phone number, as you can see, they'll have
a phone number right here. So I can simply close this down. Then go ahead and click on
this plus icon, click on it. Now, if you go ahead
and search for **** and scroll down
right here and select **** now you will see that
we need to upgrade to P for us to be able to select phone number, but we
don't want to do that, right. So click on Plus icon. Now, what we have to
do, just go ahead and search for this simple test, okay? Select simple test. Now, right here, to
ask for test inputs. So go ahead and
put phone number. So once you do that,
then the place order, go ahead and put enter
your phone number. Now, required 30 thus. Okay? Now, also the full name, also make sure to select it, open up the full name
right here. Scroll down. Ensure that you
set the required, so that they must submit this information before they can go ahead and
submit this form. Now the next thing we
want to do right here is ask them to put in their
second phone number. So we can do that by simply duplicating this particular
one we have right here. Now, we cannot click
on the second one. Now, right here, we can
now ask them to put in your second phone number. They say right here, you know, enter your second phone number. It can be your
WhatsAp number, okay? So right here, you just copy
this second phone number. Then on this place
order will change it to enter your second phone
number in bracket. WhatsAp. So once they
are done this, this one, we have to make required to be known because not
everybody will want to give out their second
phone number or that has a second phone
number to give out at all. So now the next one is for us to now go ahead and ask them to add their delivery address and also their city and
also their estate. Now to do that, just
simply go ahead right now and click
on this plus icon. Now, once you done, go ahead and select on address so right here, you can see all the address feel that they added right here, but we don't need the
address line two. We also do not need
to add zip code. We also do not need
country right here because we already know the country
they are coming from, okay? Also, we do not need the
city section right here. So we just need the address
line one and the state, okay? So you can just try and
go ahead and tell them to enter their delivery address
on the address line one. So go ahead and open it up right here and go ahead right now
and put delivery address, then come down on pre
so that I'll ask them to enter your delivery
address, okay? Then the same thing we are
going to do we have to set it required then for state,
click on it again. Then you see state, go ahead and open up states. Now go ahead and
tell them right here to put in delivery states. Also put in delivery states, scroll down right here,
then set it as required. So right here, you have
to tell them to enter your delivery state so that
they will know that they will add their address and
also their states. So now that you have done this, we need to remove this
address that stock up here. This element, Rab, go ahead and remove this
address right here so that we have just
delivery address and delivery states. Okay? So now, the next thing we now need
to do now is now to go ahead and add this option for them to select the product that they want to buy, okay? So what we have to
do right now is to go ahead and click
on this plus icon, and you are going to see this particular radio field, okay? Select radio fuel right here. So now that you have
selected radio fuel, we'll go ahead and
input the prices or the products that we
have right here and the number of the products
and how much is going for, okay, just like they
did right here, okay? So we can simply
come over right here and change this to
buy one Godfrey, pay the lift capsule plus
one cream because remember, that's what our product
is promising right here for 28 k. So that's
what we put here. Alright, on the second one, we'll go ahead and, you know, remove the snow, paste
this particular one. But the prices for this
one is going for 42, and they are getting two, okay? So right here, we tell
them to get two cream, and the price is going
for 42. All right? Now, we also have
a third pricing, which is this particular one
right now that goes for 56. So I'll simply como and
click on this plus icon. So I'll go ahead and
add the information. So now that we have added the different combo of the Pudo that we are
selling right now, and the next thing
that we have to do is just remember to always slow down and select the
required fields, okay? So we can now go ahead and
change the element label right here to say select the
number of products you need, okay, so that they
can go ahead and simply select the number
of product they need. So now that we have done this, now the next thing we can
simply do now is just to go ahead right now and
add our submit form. So to design this submit form, just go ahead and click
on this did, okay? So right here, you can just come and see what
they put right here, which is place your order now. So you can just change
this submit form to place your order now. So now that we have done that. So the next thing we
can decide to make the button size large or we can decide to leave it as
medium as it is right here, but I think large is okay. So we can side to make it
center, make it right, or keep it on the left, which I'm going to keep it on the left. So now that
I have done that. Now the next thing
right here is we can decide to change the
color of the button. So since we already
going with red, we can side to Game here
and select red right now. You don't like that red,
you can select Custom and go ahead and change the
custom color that you want. I've been using this particular layer that we have right now, which is probably what
we have been using so far in our buttons.
Now, now I have this. What you have to do right now
is to also set the border. I'll put the bolter as red. You can put any color
that you want, okay? So that's basically where you can be able to do this here. And the next thing that I
will probably do right here. So now that you have
set all the information that you needed your
customers to submit. And the next thing you
need to do is to go over to the settings and integration. But before you do, make sure
that you save your form. So I'll go ahead and
click Conceive form. Once you've saved, go to
Settings and integration. Once you get to the stings and integration,
what you need to do, then the confirmation type, what we normally use
is a Tank page, okay? So you have to go over
this to a page right now. So we're going to
create a Thank you page that we are going to
be selecting right now. Now, a Tk you page is just a page just like
this one that people will see once they submit the form to know that we
have received their order. So we are going to be
creating a page like this, and we are going to be
selecting it right here, okay? So now the next thing right here is this email notification. Now you have to go ahead and add an email
notification so that you can be able to get an email once someone places
an order, okay? So to be able to
do that right now, go ahead and click on settings
once you open up this. The first thing is
to add the name of the email notification, right? So we're going to be using
the name of the prod. So we can say
something like order for God pre pain leave. So once we receive this email, we know somebody have placed
another on our website. Now the next thing right
here is to send to email. So you have to enter the email that you want to
use to receive your email. So go ahead and enter
your personal email, your business email,
any email that you want will be
receiving your orders in. That's what you're going
to add right here, okay? So now, under this
subject right here, now you can change this
new form submission to say something like new order for
God fell pain relief. Okay? Now, it depends on
how you want to title it. Now, I will suggest you leave the remaining
information right here. Remember, enter the email
that you want to use. For example, your
email@gmail.com. So you're going
to add your email that you want to use right here. So once you've done that,
go ahead and click on this save notification, okay? So right here, now the
next thing that remains right now is to
go ahead and turn the status on so that you
can go ahead and enable so that you can be able
to start getting notification once somebody
orders this, okay? So if you go about
to entries, now, this is where you're
going to be seeing all the orders people are
placing on your order form. So should in case you are not getting notification
from your emails, you know that probably
you didn't set it right. But once people place an order using the other form
that we created right here, you are going to be receiving
it right here, okay? Now, for us to go ahead and integrate this other form
that we have created, what we have to do is
to go ahead right now and go over to our sales page. Now, all you simply
have to do right now, since we have already added
a container right here, go ahead and click on
this ad element, right? Go ahead and search
for short code. Now drag this short code and
paste it right here, okay? Now that you have done that, now go over to the form
you have created. Now you're going to hover over to this ID that you're
seeing right here, this front form ID. So go ahead and copy it. Once you click on it to copy, come over right here
and paste it over here. As you can see, this is
the form we have created. So now it's really
not showing you well, but if you go ahead
and publish this and preview so that we can be able to see what
we created right here. So you can see how
it's showing up perfectly well right
here on the front page. Before we go ahead, test our form to know
if it is working, let's go ahead and create
our Thank you page. Now, go over to your dashboard, go over to pages and
click on AD a page. And once you click on AD Page, come over right here and put in your product thank you page. Once you've done
that, go ahead and click on Edit with Elementor. As usual, go to
the page settings. Then come down right
here, high title, change the page layout
to elemental Canvas. Once you have done that,
click on the plus icon, flex boo, select the
first one right here. Now, go ahead and click
on the Add element, select container and add
it right here, okay? So now, remember what we have to add right
here or what we are creating right here is just
this simple TQ page, okay? Now we can just simply
come over to all these, you know, test that we
have been creating so far. So I can go ahead and
select copy this, go to the TQ page
section, click paste it. That's one thing that I
like about Elementor. You can easily go ahead and copy a test from one particular
page to another page. So I can go ahead and paste
this stuff right here. So I will now go ahead
and start editing this. So I'll simply go ahead
and copy this, you know, we received your order, then swap it here. We
received your order. Now I'll go ahead and copy
the remaining test right here so that they will know when to expect the order, okay? So I'll just click
on go to code. Paste it right here. Okay? So as you can see,
this is exactly how you can be able to
create your thank you page, as you can see, our Thank
you page is already ready. I will simply come
over right here and click on published, okay? So I can click on Have a Look. So you can see our Thank
you page right here. Go back to different
forms that you created. Now, go to settings
and integrations. Now, under these confirmation
settings, go to a page. Now, click on SeletPage. Now, go ahead and select
the Tk you page that you created for your sales page
and click on safe settings. Let's go ahead and test out this other form to ensure
that it's working. And to do that, we'll
go ahead and open up the sales page we created
in an incognital window. To ensure that the loading
on a fresh page, okay? So if you come over to the
other form section right now, so go ahead and
fill up our name, phone number, delivery address, and select number of
products we want. So right here, I've
added the name, added phone number,
added test address, test and selected that I want the second product
option right here, and I will click on
place your order. Now, once I've
done that, you can see redirect me to
this thank you page, let me know that I
placed my order. And if we head over to
our email right here, you are going to see
that we received a new order for the God
flipping relief from Martin. So if I go ahead and
open it up right here, so you can see the
name of the customer, the phone number
of the customer, the address of the customer, and the number of products
the customer pick. Also, the URL that the
customer come from. And this is very,
very important. In case you have
different sales page, to know the one that is
converting the best. So now that our form
is working well, the next thing is
to go ahead and no, you can add this 100%
risk free guarantee. I already showed you how
to create all these stuff, so you can easily add them. Now, another important
aspect you need to add because we are
going to be running our ad mostly on Facebook. So you are going to be adding this particular test that you see on the bottom right here to state or add this disclaimer that this
site is not part of Facebook. So Facebook requires
this whenever you're running ads on their platform to have this on your sales page. If not, your ad might
be rejected, okay? So to add this, all
you simply have to do right now is just
to come over right here, select the Flexbox,
select this, okay? Now you can simply come over right here and
click on Ad element, select the test editor, put it down here, okay? So you can just go
over right here and copy this test. Okay? So you can pause the video
to be able to get the test, get visual code,
paste it right here, come center it can even decide to click
on the whole section, go to Style classic, select color, you know, change the color
right here, okay? Next thing we can even do can go ahead and change this,
remove the pattern, give it a pattern of 50
bottom hundred, okay, or 52. Now once you've done that,
you can even decide to go to Margin and give it
a top margin of 100, so be far from our
submit button, okay? We can even reduce this test. It's not a most that
it must be big. Facebook has bots like they
used to call your website. So we can set the tests to 14. I think this is okay. So now that you have heard this, all you simply have
to do right now is to go ahead and
click on Publish. Now, remember, the next thing we need to do right now
is to go ahead and make our website mobile
responsive because right now, this website is not
mobile responsive, as you can see right here, the website is not
mobile responsive. Now, to make it
mobile responsive, the first thing that we
have to do right now is to Come over right now. You are going to see this
mobile portrait above here. Click on Mobile App portrait. Once it's on mobile portrait. So right here, just like click and click on
this structure, okay, so that you can be able to know what
you're working on. So let me try as
much as possible to pull most of these top
containers right here. Because that's what's
going to help us to be able to make this site
mobile responsive. So this first one
we click on it, then we go to Advance. Then this padn session, we have to unlink
the values, okay? As you can see,
everything has come into the boss right here
or the mobile portrait. So all we simply have to do
can give it a top pattern of 50 and give it a side
pattern of let's say ten, then and bottom pattern of 50. Then we can now go
ahead and adjust the test right here.
Just click on the test. Now, look, this is
not going to be affecting the desktop
version, okay? So we can set this test to 20. So this particular
big one right now, we can go ahead
and set it to 35. As you can see,
everything is changing. Then we change this to Ps and change the
line height to 45. So everything will blend. Well,
I think this one is okay, so I'm going to
leave it that way. So scroll down. You
can see the button. We can also change the
button test right here. So here is 20, so
we can decide to make the button test 18. Okay? So it's freaking
good right now. So now that we are done working
on the first container, then we'll go ahead
and select the second container right here. So go ahead also and check it. So you can see everything
has entered inside. We can decide to give
it a pattern left of ten, right, ten, okay? So once we are done that, we select the third container. You know, you bring
us right here. You can see that the top
container is well aligned. So we try don't need
to do any work here. So the fourth container, you can see the fourth
container also is well aligned. But right here, it's
not aligning well, so we can go ahead and select in this inner
container right here. You can see it has a padding of 50 on the left, we
cannot check it. So it be okay. We
cannot give it a pad. Or you can go back to the main
hole container right here and uncheck it and remember
to give it the top 50, right, then, left, ten, and bottom ten, okay? So if I scroll down right now, you can see that everything
aligns well, okay? Now, the next thing you
can also do right now, you can even decide to set this particular one
to align at the left. It's not going to affect the desktop version,
like I said before. And you can give this container a top padding of 50, okay? So that's going to align very, very well, as you can see. So once you have done that,
you can close this container, go to the fifth
container right now. And under the fifth container, let me come down so that you see this is the fifth container. So we have to go
ahead and check this. So everything has now come in. Then we'll go to the
Sixth container. So the container
is looking good, which is our pricing boss. As you can see right
here, it's looking good. Well, one thing I notice
right now is that this particular container
right now does not have the same size like
the other containers, and simply because we added
some margins right here. So I'm going to click
on the container, and the margin right now, we're going to
remove the margin. And we're going to give
you the top margin of 30 bottom 30, Okay, so that it will have
some space between them. As you can see, everything
is now aligned well. Then we're going to click on the next container right now. Which is our other
form right now. So you can see that our
other form is aligning well. We're going to
kick the last one, which is this information
up on Facebook. So if we close this, right, so you can see that
our website is now mobile responsive, okay? So this is how you
can be able to make your site mobile
responsive right now. And all you simply have to do is to go ahead and
click on publish. And once we click on publish, let's close this again and
go to Desktop version. You can see that
the desktop version is also looking great. So everything is
working perfectly fine. If we go to the mobile
version, the same thing, everything is working very, very fine right here
on the mobile version. Next thing we need to do right now is to connect our button so that when a customer go ahead and click on
this order now, it's going to send
them directly to this pricing boss for them
to select the one they want. And when they click
on Select a package, they can now come down to the form to select the
package they want. To start connecting our buttons, the first thing we need
to do is to come down right there that will
have the pricing boss. So we have to go ahead and
click on the Edit container. Now, go over to Advance. Now, under Advance, scroll down, you are going to see
where we have class ID. So you have to add an ID right
here without a punk sign. So for example, we can add
in something like say, O. So once we have added this O, what we have to now
do is to connect all the buttons so that once
somebody click click onto O, it's going to bring them right
here to this pricing box. So first of all, come
over to this past button. Edit it, go to Content Underlink leave the
pound sign and add in O. Once you have done that, scroll down to the remainder
of the button. For example, this
one, click on Edit, go to Content, leave the
pound sign and add in O. The same thing with this
one, go to Link Add O, common variety, click on Edit, go to Content Ondink add in O. So now that you
are done this, go ahead and click on Publish. Once you publish, go ahead and open up your
page on a new tab. So now that you're on a new tab, if you go ahead right now
and click on order now, you will see it's
going to bring all directly to this
pricing boss, okay? Now, the next thing we
need to do right now, you can go ahead and cross check all your links that
you have right now and ensure it's bringing
you to the pricing boss. So the next thing we need
to do right now is for when a customer click on
select this package or select your package
for you to bring them down to this other form, okay? Now, to be able to
do that, go over to the contener that is
housing our other form. Click on the Edit
container, go to Advance, then come over to the class ID, then add O on that score form. So go ahead and copy it. Now the next thing
that you need to do now is to screw up right here, come over to all
this button that says select packages, dig them, go to content, leave
the pound sign, and add in other
underscore form. That's the same thing you
would do in all of them. So go ahead and attach order
on that score form on them. Then the next thing
you need to do is go ahead and click on Publish. So once you click and publish, go ahead and refresh
your page again. So once a customer learns
to your sales page and they read what you already have there and
they want the product, and they click on Oder now, they will see the
different prices on the pricing box right here. So whichever one
they want to go, let's say they want
to go with this buy two option right here. They will just simply
come over right here and click on Sleet package. It's going to bring
them right here. They will put in their name
phone number and fill up the form and go ahead and
click on place your order. And once they place the order, it's going to bring them
to the Thank you page, and you will receive the or
notification on your email. And you can also receive
other notification. Once you go to
entries right here, you are going to be seeing
all the orders that customers have ordered
using your form.
13. Driving Highly Targeted Traffic to Your Sales Page: In this lesson, I will
show you how to drive highly targeted traffic to your sales page
using Facebook ads. So now that we have done priting our high
converting sales page, we have gone ahead
to be able to create the pricing passes and
also the other form. The next thing that is
remaining right now is to start sending traffic directly
to our source page. And to do that, we are going
to be using Facebook ad. So go to
aardmanager.facebook.com. And once you come over IT,
you can go ahead and click on Create or CreateARD so once
you click Concrete Ad, go ahead and select on sales because our campaign
objective is sales, want to drive sales for our product and
click on Continue. Once you come right
here, the first thing is to name your campaign. So our campaign name will
be our product name and campaign so that we
know the exact product we are advertising
because in our brand, we might have multiple
products, okay? So now that we have had this, now, scroll down right here. So they'll ask us for budget. Now, I like setting
my budget on at set. Okay? I don't like setting
it on the campaign level. So once Iset AdSet
budget right now, then come down right
here and click on NST. So right here, we have
to add our asetname. So here I mean it our product name ATSet and I
added Brod targeting. Now, what I mean by
block targeting is that we are not going to be doing
any detailed targeting right here because
Facebook algorithm have mastered how to understand the product you're
advertising and the target audience that will likely be interested
in that product. So most times you don't
even need to do any detail targeting to start finding
the exact customers. So once I've made
this thing right now, the next thing I need to do
is to come over right here, change the conversion to drive sales to website and
conversions right here, okay? So once you've selected
website, then screw them, then under the data
sales right here, now, it's always important
for you to create a PizL and add a PizL to your website or to your sales page so that
you can be able to keep track of what customers
are doing on your page, like the number of
people that are buying and every other
information that will help you to optimize your ad and also optimize your
sales pages, okay? But right now we are
trying to create a test ad, so we're not
going to be doing this, but you can easily learn on this platform how you can create a PizL to add a PizL to your sales
page or to your website. Now, let's screw them right now. Then under this
budget and schedule, so you can determine to set your daily budget based on the amount of
money you have, okay? So me, basically, I like to
start with $5,000 per day. Now, the start
date and end date, I don't like to
add any end dates because I simply want
my ads to run for exactly three days or sometimes five
days to know if we are going to get any
conversions, okay? And remember that one of
our products right now is going for 28,000 right now. So if we spend $25,000 to
know if can get one customer, that's what will help us to know whether the product is
going to work or not. Now, right now, so I have to set my start date to
the following day, okay? So today is 28. I'll have to set it at 21, and the time right here, I have to set it to,
you know, 12 noon. So I'll have to set
it 120 0:00 A.M. Okay? So that is going
to start the next day. So now that I've set my start date to start
the next day 120 0:00 A.M. To make sure that
our ad perform optimally. All I have to do right now when it comes to this audience, remember what I said, we are not setting any specific
targeting right now. Then, but for the locations, you have to select your
audience location, okay? So most times, I like
to select, you know, the country so that the ad can be able to go around
the whole country for me to know the
particular state that is ordering the
product more, okay? So once you have done
this particular one, then the next one is
placement, in most cases, when running a test ad, I like to allow Facebook to have the upper hand to determine where it
wants to show the ads. So once you're done with this, just simply go ahead
and click on NST. So once you click on Nest,
then this last one right here is now where you will go
ahead and set up your ads. Okay? So the first
thing you need to do is to give your ad a name. So right here, I name the ad
in the name of the product, and I attach image ad
because I want to be creating image ad
for this video. You can create video ad, you can create carouse ad. There are different type
of ad you can create. But in this v we are going
to be creating an image as, which is the easiest
as to create. So once you've added the name, then come over right here
to the Facebook page. So go ahead and select
the Facebook page that you're going to be using
to advertise your product. So by now, you
would have created a Facebook page for your brand. That's the name you're going
to be selecting right here. And you can also go
ahead and connect the Instagram account for
your brand right here. So now that you have
done that, then come over right here where
we have the ad set. Now under Creative source, select MamilUload so
go over right here. We are using image,
so we are going to select single image or video. So once you've done that,
come down right here. So you are going to see
where it's going to ask you to set up creative. So click on the Setup Creative right here
and selectimage At. But if you're doing Video
ad you can select video ad. So go ahead and
click on Image At. Once you click on Image ad, so go over to Media. This is where you
now go ahead and upload the product creative that your creative designer or your graphic designer
created for you. So right here, I've
selected the image that our graphic designer created for us right now and
I'll click on NST, so you can be able to
see the image right now. Now, if you're wondering
how we're able to come with this image. All we simply did is just to go ahead and find in the image that our competitor
has been using to run ad for a very
long period of time, let's say, 30 days. So if they are using that image, it means that that
image is helping them to make money
on their ads, okay? So that's the image that we're going to collect and give to our graphic designer
to recreate for our own brand, our own product. So that's how we're able to come up with this image that
we have right now. Now the next thing
right now is to go ahead and click on NST. So once you click on NST, it's going to ask you to add in your primary test and also
headline right here, okay? And so the next thing
that we have to do for us to be able to
add our primary test, just like we come up with
our image by looking at what our competitor is doing right now, which
is working for them. We can also take a look at
their art test right here. So if you take a look at
the art test right there, you can see everything
that they did right now. All we simply have to do we
can simply come over to Chat GPT right here and pay the
similar prompt that I pasted. I helped to create our
sales page copy for us. And here I say, Hey, hat, I'm creating a Facebook ad for, you know, social product, and by modeling off from an existing product,
Facebook art test, can you create a more
high converting copy for the copy I paste below? So what I have to do
right now is to go over to our competitors
Facebook ad, the one that I've been
running for long, that is doing well
for them, copy the t test that they
have over there. So once we copy that,
simply come over to ChaGPT then paste it
so click on Enter. Now, what will happen is
CharPT was going to look at it and they will create a very, as you can
see, right here, little good story or emotional
pinpoints and social proof to make your Facebook ad copy
more high converting, okay? So you can see the test
it gave us right now. Now, mind you, it's creating this particular store by
modeling off from what is already working for our competitors so there is a high chance it's
going to work for us. So this does not
even need you to have any copywriting skills. All I have to do is
just to copy what CharPT gave us right here, okay? So once I copy it, I'll go
over to our Facebook ad, then I'll go ahead and paste in the test
right there, okay? So once I paste in the test, but make sure that you go ahead and read the test
to make sure that, you know, it makes perfect
sense and it aligns very well. Well, remember, you are modeling off from what your computer
is already doing well. So ChargePT will make
sure that it's giving you the right test, okay? Now, the next one right now
is to add the headline. So you can simply come back to ChargBT and ask you to create suitable Facebook ad headline
and click on Center. And ChargePT will create a Facebook ad headline from what it has given
to you right now, okay? So you can see everything
that I gave us right here. So it all depends on the
one you want to work with. Pain the lif focus headline is going to probably work
best right here, okay? So right now, I'm
going to go with this particular first one
that gave us right here. I'll go over to my
ad and I'll add it as the headline
right now, okay? No, right now, this particular
description is optional, so we don't net need it. Then this leo, I can
change it to now. So now that I've added all this, now the next now I
have to do is just to go ahead and click on NET. So click on D. So right here is going to show you how your
ad is going to appear. But to be able to see more on how your ad is
going to appear, click on this Advanced Review. Now when you click
on Advanced Preview, you're going to see how
your ad is going to appear in different
platforms, right? So you can see how
it's going to be appearing on Facebook page, Instagram page,
Instagram Stories, Instagram stories,
and Facebook stories. So this is how your ad is going to be
appearing there, okay? So when somebody
click on Lem Mo, you can see how everything is going to show up right here. So you can scroll down to see how your ad is
going to appear on all these platforms
that Facebook is going to be showing your ads so now once you're
satisfied with it, you can simply go ahead
and click on Save. Now once you save
this, then go back to where you have your website and where you
have your website URL, go ahead and copy
the website URL of your sales page or
your sales page URL, which is this sales page we created or the one you
created for your product, then go back to your Facebook ad and add that URL
right here, okay? Because this is the
URL that people are going to be clicking
when they click on O now, it's going to take them
to your sales page for them to go ahead
and place Oer. So once you have added
that URL right here, then go ahead and
click on publish Ads. And right here, you
can see that we have successfully published our ad. Now, if you have not added a payment method on your
Facebook ad account, Facebook is going to prompt
you to add a payment method. So you can actually add
your payment letter. You can simply go to
billing and payment. Click on Ad payment
method right here. And once you click on
Ad payment method, then you can add payment method using debit card or credit card, or you can add by
using transfers. So I normally like to select
to pay by bank transfer. So once you select
it, click on NEST. So right here, Facebook going to ask you how much
you want to spend. So probably, let's
say, I want to spend $25,000 to see how this
is going to perform. I'll go ahead and click on NEST. So right here, Facebook
is going to bring up an account number for you to go ahead and transfer money to. So if you transfer this money to the account number right now, then it's going
to add that money to your account right now. And once that is done, the ad that you created right here can now go ive once Facebook
is done processing it. So this is how you
can easily set up a high converting Facebook ad following or modeling
what is already working for your competitors
to set up your own at
14. How to Deliver Products Using 3rd Party Logistics (3PL): This lesson, you will
learn how to deliver products using third party
logistics companies. Now, it's very
important that you know the right third party
logistics company to use when it comes to
delivering product, most especially in a
place like Nigeria or Ghana or most of these
emerging market, where by the system of
ecommerce that they run, is what is known as cash on delivery or
payment on delivery. So what that means is
that the customer has to receive the product
first for them to be able to pay for the product. The two companies that I will probably recommend
you guys to go ahead and use to deliver
your product is one. This company known as
God I Good logistics. So God I Good logistics also
offers you with cash on delivery services where
they can help you to be able to collect your
payment with customers. Now, but because of the
kind of businesses that we run and the volume
that we are doing, we need a company that also understands
us very very well. So if you are doing, you know, little orders like
one, two, three, four, five s every day, you can use God is good. But if you are doing
a massive volume, then you might consider using this particular company
known as eligate.com. So on this particular company, they can be able to help
you to stock your products, deliver your products
to your customers, and also collect
payment on your behalf. Now, to get with this company, all you simply have to do
is just go to legate.com, go ahead and click on this
their Merchant register. Now, once you click on
this Martin Register, go ahead and add
your name, right? Go ahead and add your last name, go ahead and add
your email address, phone number, password,
and repeat password. Now, once you've added
all those information, just go ahead and click
on Register and account. Now, once your account
is registered, you are going to land on
a dashboard like this. So you can see that they are going to be showing
you where they deliver. So currently, they're
saying the cover legs, Apu ja Potter cot,
Warrior Show Boo, Cardinal, and so on and
so for the have tons of states and locations that
they deliver your product. So all you simply have
to do once you get there is to go ahead and start
adding your product. So you can go ahead and
click on Product right here. So you can see that
they have Product list, stock history and stock audit. So you click on Product list. So right here, you can
be able to go ahead and add a new product that you have. So go ahead and put in your product name that
you're trying to sell. And put the pricing that you
are selling the product. For example, let's say, the
product goes for 20,000. The reason why they're
showing you 15,500 NRR settlement price is because their minimum
delivery fee is 4,500 NR, so you can see it right here. Then you can also see the
available stock that they have. You can put the quantity
available for sale, then put the image of
the product right here. Go ahead and click
on Art Product. In fact, the best way
that I will advise you to go ahead
and register with this particular company
is to contact them personally so that you
understand fully how they work, and you can be able to contact their operational manager using this particular number
that they put right here. So shut them up on WhatsApp
or call him on phone. So I'm going to
give you a step by step breakdown on how they work, and you can easily reach out to him if you have any problem. I think that's actually
the best way for you to go about setting
up an account with Seigate and using them as your third party
logistics company to start delivering your
products to your customers.
15. Setting Up Personal Delivery Agents: In our last lesson, I showed you some of the third party
logistics company you can be able to use to deliver your products and how you
can be able to contact them. Now, in this lesson,
I'm going to be showing you how you
can be able to set up your personal delivery agent so that you can be able to successfully deliver your
orders at a very high rate. These personal delivery agents are small delivery
business owners that helps a few companies to deliver products
in different states. So for each state, you will have one or two or three
personal delivery agents, depending on the
number of orders you used to get every day. On this setting of
personal delivery agent, there are two types of delivery
agents you can have here. You can have what I call
the delivery partners. Now, these are guys who are not only going to be
working for your business, they'll have other
businesses just like yours that they are helping to deliver products in a particular city. And we have these
delivery partners in different states so they are going to be
delivering both for you and for other companies, but you can easily get
in touch with them. So once a customer orders and you confirm the
other of the customers, you can easily send the
products and the price and the number of quantity to them because they already
have your products. Now note that you're
going to be shipping your products some
quantity to them, and they are going
to be warehousing your products so that
once you have an order, they can immediately go out and deliver that product for you. But just note that these
people are actually not going to be working for you alone because they have
other businesses. They are if you need the contact of these
personal delivery partners, you have to send me an email
to delivery at martino.com. Now, this is the
only way I can be able to send you their
contact because I only want to send out this
contact to people that are serious with dealing
businesses with them. But also note that I am
not recommending them, so you are dealing with
them at your own risk. So if you decide
to work with them, just know that you are making up that decision on your own self, just like I make
up my own decision on my own self while
working with them, and some of them have been
performing very well, but most times some of them might not be performing
as you want them, then you might start
having issues with them. So that's why I first of all, showed you guys the third
party logistics company that are fully well
registered that they can use. But if you want a personal
delivery partner, these guys can also help you, but know that you are
dealing with them. Out of your own will. Now, the second way
you can be able to get a personal delivery agent is
to go ahead and employ one. Now, how do you go ahead and employ a personal
delivery agent? All you simply have to do is
to go to this website known as myjobmag.com and
create a job post, just like we have right here for personal delivery agent Legos. Now, it depends on
where we are trying to get personal delivery
agents from. So if you are trying
to get from ANUG, we put ANUG if you
are trying to get from Patakot we put Patako. So any state you're
trying to get from, just go ahead and run a targeted at for them so that once they go ahead and
submit their application, you can go ahead and
interview them to select the ones you want
to work for your company. So this is actually how the job post is going to look like. So you can be able to see
the key responsibilities that, you know, you
can put up there. You can see the requirement
and also compensation. Obviously, we don't pay
them a free salary, so they are paid a
successful delivery. So let's say that you gave them your pu doct because
they are going to be holding your accrue dots. You have to vet them very well. Get all the necessary
details about them, both including their NIN, every information
that you ensure that they are not going
to run with your product. So once you get these people, they can have your
product like, let's say, ten pieces or 20
pieces of 50 pieces of your product in their particular city that they
are delivering from. So once you get another in
that particular location, you can inform them to go ahead and deliver
it to the customer. So if they deliver a product, let's say, a product of 20,000, all they have to do is for them to 5,000 and send you 15,000. But in most cases,
I advise people to use your company account
number to receive payment from customer and send them their own delivery fee
at the end of every day. So let's say that this person delivers five products
at the end of every day, which sums it up to 100,000 for the five products for 20
20,000 NR selling price, then you can go ahead and
send the person 25,000 R at the end of the day because each delivery they
did is 5,000 R, or depending on the amount you were able to
agree with them. So that's why we pay them a successful delivery instead
of paying them a salary. And this thing helps them to make more money and
make them to be serious when they're
trying to help you to deliver products
to your customers. So these are actually the
two ways you can be able to go when setting up your
personal delivery agent. You can decide to
go ahead and get a personal delivery
partner or you can decide to go ahead and employ a personal delivery agent that is only working
for your company. That's the difference
between running this particular to get a personal delivery agent
for your company.
16. Hiring Team Members & Who To Hire First: In this lesson, we'll be talking about hiring
your team members. So I'm going to be sharing
with you who to hire first and the particular
order you should go ahead to hire your team members
so that you will ensure that whenever you are bringing in anyone into your business, the person already have an effective role they are
going to be playing for you. Now, to be able to
effectively show you this, I will be using our job posting dashboard right here
on my job mag to show so you can be able to use this website known
as myjomag.com, to be able to hire
employees to your business. So you can simply go ahead and create an account with them
and start hiring people. So right now, I think
they charge like 75 per job posting that
you put out right here. Now, if you probably take a look at right now when we
started hiring people, you can see that the first
set of people we hire to our business sales
representative. Now, these are people that are going to be
calling your customers to confirm orders whenever you received order
in your order form. So you are going to
give them access to your other form email address so that once another drop there, they will contact the customer, confirm if they want the, the
number of produ they want. And once the customer confirms, they will go ahead
and send the details of the customer to
your delivery partner or to your delivery agent. Or to the third party logistics
company that you're using, depending on the one that
you're working with, so that they will go ahead and fulfill those orders for you. You need to get these people
is very, very important, as it's going to save you
a lot of time so that you not be the one risk
calling customers. But at the beginning, you can be the one calling them so that you understand how
the business work. And the second one is
an inventory manager. Now, you need an
inventory manager to be able to properly keep
stock of your product, so that whenever any
product is being sold by your delivery partners
or your delivery agent, your delivery or your
inventory manager is always there to minor stock and also to
know the number of stock each particular delivery
partner in any state has. So this is why they are very, very vital for your business, because if you make mistake on keeping proper
accounting for your stock, you might probably end up losing a lot of products, right? Now, once you have hired an inventory manager. The next you will need
is an accountant. Now, accountants
will help you to ensure that your
delivery partners and also your delivery agents are remitting every payment that
they are supposed to remit. So whenever a product is being tagged as delivered by
your delivery partners, your accountants will
reach out to them and ensure that they send the company's money to the company after they have
removed their delivery fee. This is very, very vital, again, just like the
inventory manager is vital. This role is very vital as to ensure that you are
not going to be running a loss or people are
not going to be going away with your money without you keeping everything intact. And these rules are
very, very important. Once you start doing, like, let's say, ten
deliveries every day, 20 deliveries every day, you will need these
people to be able to properly work with you, right? Now, the next one right here
is a social media manager. So this is somebody
that will help you to start managing your
social media page, posting content there and
trying to make sure that people know about your
brand and trust your brand. So they actually help
you to build trust in your customer's mind when they are trying to know
more about your brand. And, right now, once you have
done that, as you can see, we won't have to hire more sales representative and inventory managers
and all that, okay? Now, last one, the
next one that you can probably hire is a
personal delivery agent. So when you get to the point whereby you're doing, let's say, 30 successful
deliveries every day, 50 successful
deliveries every day, you can decide to have your
own personal delivery agent that is only working
for your company. So instead of having a delivery partner or using third party
logistics company, which might be delaying
your deliveries, you can decide to now
employ a full time personal delivery agent that
will have your product with them across the cities
so that they can easily go ahead and deliver orders once a customer orders. And this will help
you to increase the number of
successful deliveries you are getting every day, mind you when you're recruiting a personal
delivery agent, ensure that the account
number the customer is making payment is going to be your business account number, right? So ensure that you set up
your business account number, you can use an app like
Money Point to do that, or you can go to the bank. If you properly
registered your business, go to the bank and
go ahead and create a proper business
account number that you can be giving to your
customers to make payment. Now, once you have this
foundation of your team members, then you can side to
start adding more people like people that will help
you to run Facebook ads, you can set to have more people
that is going to help you create your sales
phnels, your sales page, and all that so that you
can be able to free up more time for yourself to
do more product research, launch more new products, and do every other stuff
that you're supposed to do to effectively
grow your brand.
17. Class Project: Now that you have seen
how to go from idea to launching a real
working ecommerce brand, for the class project,
you are expected to create and share your
ecommerce brand launch plan. Now, this includes the
niche you have chosen, the product you want
or sell in that niche, a mockup of your brand identity, and a link or screenshot of the source page you created
to promote your product. You can submit your project in the project and
resources section on this course as test, PDF, images course slides, and
this will allow me and other student in this course to provide you with a
constructive criticism. I will help you to fine
tune your brand and ensure that you are heading
towards the right direction.
Martin Iyooh, Internet Marketer + Youtuber
