Easy YouTube Google Ads - Marketing and Traffic 2023 | Jun Wu | Skillshare
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Easy YouTube Google Ads - Marketing and Traffic 2023

teacher avatar Jun Wu, Social Media Influencer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Easy YouTube Ads Academy Trailer

      4:43

    • 2.

      Top Secret way to get YouTube Ads done in seconds with AI

      5:32

    • 3.

      16X your Business LIVE with AI this week

      4:44

    • 4.

      WEEK 1 START HERE

      5:46

    • 5.

      Paid Ads – Why MOST people FAIL

      5:20

    • 6.

      Simple Math of Running Ads

      5:55

    • 7.

      Facebook Vs. Google Advertising

      3:37

    • 8.

      Different Types of Youtube Ads

      8:43

    • 9.

      13 Biggest Youtube Ad Mistakes Part 1 of 2

      7:29

    • 10.

      13 Biggest Youtube Ad Mistakes Part 2 of 2

      7:02

    • 11.

      Steps of Running YouTube Ads correctly

      7:41

    • 12.

      BONUS Episode! -- Why is it So Hard to get Subscribers on YouTube

      3:49

    • 13.

      BONUS Episode! - The Power of 3 Secret

      4:16

    • 14.

      BONUS Episode! - Why we DON'T focus on Subscribers or Monetization

      4:19

    • 15.

      BONUS Episode! - How Small YouTube Channels Make Money

      4:58

    • 16.

      BONUS Episode! - Why Success is Inevitable Our Battle Plan

      6:20

    • 17.

      WEEK 2 The Bare Essentials

      3:09

    • 18.

      New Google and Youtube Accounts Setup

      7:44

    • 19.

      Google Ads Account Setup

      5:23

    • 20.

      Linking Google Ads to Youtube Channels

      6:00

    • 21.

      Fun Google Ads Dashboard Tour

      8:25

    • 22.

      Disneyland Google Ads Dashboard Roleplay

      6:00

    • 23.

      WEEK 3 Just What Are We Researching

      5:30

    • 24.

      8 Types of Targeting Options

      10:48

    • 25.

      3 Main Targeting Options

      6:58

    • 26.

      Keywords Research Overview

      9:15

    • 27.

      Keywords Research Walktrhough video

      18:28

    • 28.

      Placements Research Walkthrough

      14:47

    • 29.

      Topics Research Walkthrough

      14:13

    • 30.

      WEEK 4 Welcome to Jun's Film School

      4:59

    • 31.

      Why Your Ads ARE NOT for everyone

      7:19

    • 32.

      Ad Judges Orientation

      6:16

    • 33.

      Health Niche Ads Judgement

      15:51

    • 34.

      Wealth Niche Ads Judgement

      17:14

    • 35.

      Relationships Niche Ads Judgement

      17:29

    • 36.

      Misc Niche Ads Judgement

      16:51

    • 37.

      WEEK 5 Landing Pages Vs Websites

      8:54

    • 38.

      Copywriting The Skill of the Opt In

      5:22

    • 39.

      One Trick to get people to OPT IN

      8:06

    • 40.

      Landing Page Compliance Video

      8:34

    • 41.

      Tracking Tags Overview

      4:28

    • 42.

      Tracking Tags Installation Walkthrough

      9:30

    • 43.

      WEEK 6 Campaign Structure MADE EASY

      9:34

    • 44.

      Creating 3 Audiences from Youtube Channel

      6:48

    • 45.

      Creating Remarketing Audiences

      9:49

    • 46.

      Campaign Structure Reminder

      4:29

    • 47.

      Walkthrough Vs SpeedRun

      7:23

    • 48.

      Campaign Setup Fully Explained Part 1 of 2 vid

      14:50

    • 49.

      Campaign Setup Fully Explained Part 2 of 2 vid

      10:13

    • 50.

      Keywords Campaign Speed Run Vid

      8:09

    • 51.

      Placements Campaign Speed Run Vid

      8:23

    • 52.

      Topics Campaigns Speed Run Vid

      10:19

    • 53.

      Why You Are James Bond 007

      6:17

    • 54.

      Arranging your Columns of Data Vid

      9:18

    • 55.

      3 Step Analysis Process

      11:47

    • 56.

      Troubleshooting Problem Campaigns

      10:24

    • 57.

      Advanced Analysis vid

      9:32

    • 58.

      This is Not GoodBye vid

      4:54

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About This Class

Learn the basics of running Youtube ads on google ads's Platform. 

It all starts with understanding how running ads work, that’s why I created this introduction week for you.

It will explain the simple math behind running ads, the difference between Facebook vs. Google Advertising, the different types of YouTube Ad formats and which one to use for your business, the 13 biggest YouTube ad mistakes that are costing beginners a fortune when running ads the first time, and finally, a review over the steps of Running YouTube ads so that you make sure to do it right the first time.

Because every dollar counts.

Meet Your Teacher

Teacher Profile Image

Jun Wu

Social Media Influencer

Teacher

Hello!

Welcome to the easiest and funnest way to learn Online Marketing.

I make helpful and fun courses to help you grow on social media and your online business.

My work speaks for itself. :)

15+ years working in the Entertainment Industry - Model/Actor/Director/Producer

15+ years working in Marketing. Branding, business strategies, and growth hacking.

7+ years as a Talent Instructor - Managing the careers and business of clients

As you get to know me, you will see everything I teach, I put to use myself. 

Find me on Instagram and I'll help you! :)

https://www.instagram.com/juntopmodel/

See full profile

Level: Beginner

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Transcripts

2. Top Secret way to get YouTube Ads done in seconds with AI: I made a promise that I will get your YouTube Ads done so that you can start making money asap. And how are we gonna do that? Well, we're going to ask a I to do everything for us. Check this out. My team and I develop these AI prompts specifically to help you with your Youtube ads. All you need to do is to copy and paste these prompts into chat CBT, and have AI, right, you're next Hi, converting Ads for you. The first ad we're going to help you create is the basic problem solution ad. Put this AI prompt into each IGBT right now and have a writer for you here. I'll even read the prompt to you. I need a YouTube Ads script that will highlight the problem ideal customer persona is facing and position my product and service as the best solution with the help of a testimonial or Success Story. Notice what we did there. We told AI to write a YouTube ad script. The highlights a problem your customers are facing and how your product is the logical solution. In this example, we will pretend that you're trying to sell a smoothie diet to overweight women in their 40s. And here is the output. Ai immediately wrote your Ad, tells you word for word what to say, what imagery to use when they should be a talking head, when they should be a voice-over. Even created a testimonial for your product, so that when you do have a happy customer, they'll know exactly what to say to support your product. Cool, right? Okay, we just appeal to your customers logic now is time to appeal to their emotion. Next, we're going to have AI come up with your second high converting ad. Use this prompt. Next, I'm looking for a YouTube ad script that will use emotional appeals to connect with my ideal customer persona, tell a story about their pain points and persuade them to take a desire action with a powerful call to action, like the prompt. If you like the prompt, you are going to love the output. In an instant, AI came up with your next high converting emotional driven ad, shows you what music is you're using your ad, what the narrator should say, and how to edit the video. Just listen to the sales copy. Every mirror reflects a story. And for many of us in our 40s, the story isn't always what we want it to be. But what if it could? What if there's a new chapter waiting for you? And it ends with a strong call to action. They ask your customer to sign up to your free three-day trial. Awesome AI not only persuaded your customers on an emotional level to buy your products, but also created a story for you so that your ad feels real and not salesy. How long do you usually take when writing a script, trying to convince your customers to buy AI did everything for you in your view seconds. How much do you pay for a copywriter to write Your Ads? Well, I did it for you in seconds. For free. That's the power that you have at your fingertips right now. But guess what? We're not done yet. I want you to start making money asap by making sure that people convert. We're going to ask AI to write your entire retargeting ad campaign to retarget people who saw your ad but didn't buy. Here, use this a third prompt. Next, I am looking for a YouTube ad script that will re-target people who saw my Ads but didn't buy. Please handle all their major objections in the ad, as well as Ads scarcity and exclusive e-tivity to create a sense of urgency and persuade my customer to take action with a limited time offer or specialty deal that you see what we just did. Ai is so smart that we don't even need to describe our ideal customer or our product anymore. Ai remembers that. Ai remembers we are targeting women over 40 with a smoothie diet and policies to handle every major objections they may have that's preventing them from buying. Ai also shows you what music to use, when to use testimonials, what they should say, when to announce your limited time offer, even when to use a countdown timer to remind those who saw your ad to take action right now, is your mind blown yet? And we're just getting started. We have barely even scratched the surface of what AI can do for you for free besides using this power for yourself. Can you imagine selling this type of service to someone? How much can you charge them for it? Hopefully, you're starting to see that mountain money. You can be making the different businesses that you can start with this free AI technology. It's awesome, right? And we're just getting started. Is it okay if I over-deliver even more? Would you like more prompts to get AI to do everything for you? Make sure to open up a brand new tab and typing easy AI challenge.com. I'm basically hosting a live event where I will hand you even more AI prompts based on your Niche, your market, and your interests, and do everything with you for free. Remember, we're now living in the age of AI, as crazy as it sounds, there's no need to do everything yourself anymore. Remember to sign up for free so I can send you more AI prompts and grow your account and business with you, live 3. 16X your Business LIVE with AI this week: Hello my friend. Congratulations and welcome you. And I can't wait to help you grow your influence and business this month. Before you dive into the course, I want to ask you a question. Would you like me to personally welcome to your business with you live this week? Right now, AI is taking over the world and millions of people are losing their jobs because their skills are obsolete. Why hire a copywriter when AI can do it for free in seconds? Why hire a social media marketer when AI can do it for free in seconds, why hire a coach, consultant or an expert in any field with any expertise? Why buy your products, all your services when AI can do everything better than you in seconds and for free, right now is a very scary time for some people, but it's also an exciting time because there are tons of opportunities and money to be made. This is why I'm hosting a live, easy ai challenge, a virtual event where the goal is to walk you through the steps and to be able to hand you the top AI strategies, the templates, the swipe files, and most importantly, the prompts so that you now only survive the AI revolution, but actually expand your business and create multiple income streams. All you have to do is open up a new tab in your browser and go to Easy AI challenge.com and sign up for the free live virtual workshop happening soon. This is gonna be any event like none other, because I will get to personally work with you on your business live. At this event, I'm going to help integrate AI into your business and implement it with you live. So what are we implementing? What used to take you hours, days and weeks? We will doing literally seconds. I'm going to show you how to use AI to get attention on social media without paying for ads. How to turn those followers into leads and warm them up with AI so they know you, like you and trust you. And finally, how to sell to those people with sales emails, ad copy, and sales funnels written for you automatically by AI. Do you currently have a way to generate new leads? They'll make people chase you and not the other way around. Or do you have a sales process that turns a lead into a customer automatically? And do you also have a follow-up sequence for those who didn't buy, so that they will buy by the end of this live event in just a few hours and everything will be done. This used to be a mission impossible, but with the power of AI, it is now possible. Within the first day, people started to pay attention to my copy. I made two cells after just the first day fixed to the power of AI. I just added a third stream of income and it's growing faster than ever before. And I triple the number of clients and started charging more than my regular rate, all thanks to Jews training. How is this possible? You see, I think using ai is very much like chatting with RDD2 in the Star Wars movie. Most people are stuck in beginner mode because they don't know how to communicate with AI the correct way. And that's why they get boring or weird results that turns their customers off. The secret is to understand how to communicate with R2 the correct way. It's a health and chat with AI. The correct way. These in seconds, my work is done. Here's the deal. You'll see a lot of people right now selling AI courses and training. And this live event could easily be another $997 offer, but this event is free. So what's the catch? My goal is to be able to deliver so much value, help you implement everything live so that you start getting sales that you'll want to continue working with me. Is it okay if I prove that I can help you by actually helping you first for free, life, can't believe it. But I get three times last week I had more growth on my account in one month than half of last year, I got six people who sign up to my program. That's $6,000 in 1 h. And that's what I want to be able to do. Give you the tools and help you increment it to be a game changer in your business and your market. Remember, you are not in the business of your niche. You are in the business of marketing and selling your niche. I can't wait to show you how to easily attract your ideal customers and automate that process a live review for your business. Just open up a new tab in your browser and go to Easy AI challenge.com and sign up for the next live workshop where I will personally help build your business and your influence together. Live. 4. WEEK 1 START HERE: Hi and congratulations, I'm so glad that you decided to invest in this course. Your business is about to explode. Don't believe me here. Let me prove it to you. I curated the simplest funnest and helpful is the course about running YouTube ads ever. And I broke down everything you need to know into seven weeks. If you are a beginner and have never run ads before starting week one. This week, I will explain the difference between Facebook versus YouTube advertising. The simple math of running ads of how to put in $1 and get at least $2 out. And the 13 biggest mistakes that almost all YouTube advertisers make. If you have rent as before, you already know the basics, you just need someone to quickly show you how to set up your accounts to get started on this platform. Then Startup Week 2, I will show you how the bare essentials, just Google ads and your YouTube channel is enough to start running ads. You don't need to learn how to use Google Analytics or Google Tag Manager. They are events programs, unnecessary time waster. If you are just starting and growing your business, I will show you exactly how to set up your accounts with over the shoulder, walk through tutorials and even give you a fine Google Ads dashboard torr, showing you how to manage your Google Ads, just like managing your very own Disneyland, your very own theme park. If you already have all your account setup and just need to know how to get started then start at week three, research. Most people hate doing research. Well, I have created a system that will now only show you places to find the best keywords, placements and topics, but also find it in record time. Give me ten minutes and your research will be done. If you are hesitant about running ads because you don't know what to say in your ads or how to say it to promote your products and services. Don't worry, I got your back. Start at week four, I will show you all the secrets that the most successful YouTube advertisers are using and give you step-by-step instructions on how to copy their ads and improve upon them. Hi, I am not kidding. I will not only give you tons of examples of what ads are good, what ads are bad, but also give you four resources that will help you correct your own ads instantly without even having to be in front of the camera. Oh, and I also created four of the highest converting fill in the blank add templates that you can use to create a script for your adding less than five minutes if you have a lot of visitors on your website, but not many are opting or converting. That means your traffic is being wasted Here. Let me help start at week five, I will give you a crash course on copyrighting, the skill of persuasive writing, and show you exactly how other successful entrepreneurs are using this one simple trick to get massive obtains to their landing pages. I will also show you three things that you need to do to your landing pages to make it compliant with Google ads so that your ads will not be disapproved, saving you days of frustration and not having the call Google being put on hold and waiting to figure out why your ads were disapproved if you have run as before, but I suspect that the data that you have collected in your accounts are not accurate. It may be the tracking tags. Google's pixel was not installed correctly. This is the case. You can't go further. You have to go back to week 5 and make sure the tracking tags were installed correctly. Look, I did a full blown walk-through tutorial to show you how to do that. I will show you exactly how to install your tracking tags correctly, allowing you to run ads and retarget anyone who have seen your ads and landing on any of your landing pages. This means you will have cheap add costs and higher customer intention because they already know who you are. They are narco traffic. If you have run YouTube ads before, but your ad campaigns didn't do well, or you spend more money that you would like without a good return on your investment, you might have fallen. One of the many potholes that Google Ads has set up to make you pay for more ads spent. If this is the case, then start at week 6. I will now only show you where each and every one of these pothos are held to avoid them, but also show you how to set up your ad campaigns step-by-step, making sure each dollar you spend is not wasted. If you have run YouTube ads before and even have some ads running right now as we speak, then don't waste a single minute. Take a look at week 7. I will show you how to tell immediately if your ad campaigns are profitable or not. What three crucial pieces of data, three crucial qualifications you need to meet before you can scale your ad campaigns and double or even triple your profits. See, I told you your business is about to explode, right? I am so passionate about teaching YouTube as the fun and easy way because I spent thousands of dollars and years learning this high income scale. Haven't done so already. Please join my private Facebook group so we can stay connected. You can ask any questions about YouTube advertising and my community. And I will help you out. If you are as excited about this YouTube ads or venture as me, then what are you waiting for? Pick a week and let's get started. I can't wait for you to start discovery the secrets, the goodies that is waiting for you in each week, each episode. Welcome to the easy. You'd have added Academy. It's time to explode your business, and it's time to explode it right now. 5. Paid Ads – Why MOST people FAIL: Why do most people fail when they start running ads? Who, wow, what a depressing way to start off the course, right? Instead of talking about how people are successful, I am talking about failure. That's because I want to prepare you for what's to come. This journey we are about to go on is going to be really exciting, but it's also going to be very frustrating if you don't have the right person guiding you. And here's why. Let's say you want to start running Facebook ads. Well, you don't know how to do it. So you ask Facebook for help. And what do Facebook say they tell you is going to be easy. They take you to this page and welcomes you to your ad campaign command center. Sounds cool, right? So you continue reading and see this. Man. I have read all of this. We are the walkthrough tutorials. There's no pictures, we aren't examples. It reads to create ads manager, step one, create your campaign from the main tabling as manager select Create to open the curator campaigning window. In this window you select the basic settings for your new campaign. That's it and add. You can also use existing campaigns, assets or as a great new ones. What is Facebook talking about? What does the main table even look like? What is an asset? This is your first time using their platform. Why are they talking about existing campaigns? It's so now user finally, now as easy as you think right? Now, let's say you want to start running YouTube ads. Well, you don't know how to do it. So you ask Google, who owns YouTube for help? And what do Google ad say? They try to sound helpful by asking you, how can we help you? So you typing something like this, how to run YouTube ads and you see this, create a video campaign, create your adds one, search for a video that you upload it to YouTube or inter the video URL from YouTube, choose an eligible ad format. Well, wait a minute, this is confusing. Google is talking to you as if you are familiar with their ad platform already, but you just started. You don't know anything about their platform. Okay. How about this link about you too bad? You click it and Google proceeds to tell you the benefits of using YouTube ads. Come on, man. You already know the benefits of YouTube ads. That's why you are trying to learn how to run these Arensberg. And at the bottom of the page in the Related Links section, it says, Create a Video campaign. Finally, we are getting somewhere. You clicked it and you see how I video, hey, Google made a video tutorial for us. We are really getting somewhere in Google's intro video, they talk about creating a campaign based on your campaign goals, you see, identify your marketing objectives before creating your video campaign. The marketing goals you select as you create your campaign, your campaign, or website traffic, your campaign will drive relevant and conversation. That sounds logical enough, right? Even though Google didn't show you how to set up your Google as account, long story short, you figure it out all by yourself. And since you want sales, you pick the sales campaign goal set at the campaign and start spending ad dollars, five dollars per day, 10.50.100. Wait a minute, something is wrong. You are spending tons of money but not getting enough sales. Is it because we need to focus on getting these first. Then I guess we should switch our focus and run a lethal campaign. So you start over and set up your campaign with a goal of getting leads. Now, 5.10.50.100 I spent. My money is flowing out of your bank right into Google's pockets. But you are not getting enough leads or you are getting poor quality leads. What's going on? Whoa, that's right. Google forgot to mention one thing to you. Their ad platform is a machine learning platform. That means they can optimize your campaigns based on the data of your customers, people who have Sr As clicked on it or converted. But since you are count is brand new with no data, Google has no idea how to optimize your campaign. They are completely guessing in the dark. That's why selecting a campaign with a goal of getting sales or leaves when your account is new, is like flushing money down the toilet. Now you know, Google's tutorials do not have your best interests in mind. Their goal is to get you to spend as much money as possible on their platform. Are well, better luck next time. You can understand why I'm getting emotional, right? That journey that we just went on was me years ago, I flushed literally thousands of dollars down the toilet when I started because the whole process of running ads is complicated. If you don't have the right person explaining things to you, Why do most people fail when they start running ads? Because if you are not careful, you will lose so much money in the beginning that you just give up. This is why the next episode in our YouTube ads or venture is for me to explain the simple math of running paid ads to you. Once you understand that concept, you will be confident with yourself the next time you hang Google or Facebook, $1. 6. Simple Math of Running Ads: Can I ask you a question? Are you good at math? Well, I don't know about you, but I have a confession to make. I am not good at math. That's why I hate that stereotype that Asians are good at math. Because the first time I took Calculus, I gotta see my Paris near what my hair's. Okay. That's a story for another time. But seriously, when I was taking different classes in school, math, history, English, science, and so on, I noticed I did the best in classes where the teacher was able to take something complicated and make it simple. Do you agree with me when I say that if a student fails, it's not the students fault, but the teacher's fault. A teacher's job is to take something complicated and explain it in a simple way that anyone could understand. That's why I didn't like my calculus teacher. And from what we covered in the last episode, you now know why I also don't like Facebook and Google because they didn't bother to simplify things for you. That's the bad news. But the good news is you don't need to be good at math to be successful in running ads. What you need is someone to simplify the math of running ads to you. So let's do that right now. Here's the main strategy of running YouTube ads in its most simplest form. You start with the add, and the only goal of this ad is to get someone to click on it. Once they click, they arrive on your landing page. And the only goal of the landing page is to convert this visitor by asking them either for their email to sign up to a webinar or asking for the direct sale. Where you may have noticed is that as you go down the list, it gets harder and harder to convert visitors asking for their email in exchange for a free ebook, a free guide or a lead magnet is the easiest for someone to do. But signing up for a webinar that takes more of a commitment, many people will not sign up and sit through your one-hour training even if it was free. And now we get to the direct sale, which is by far the hardest thing for any visitor to do. Keep in mind, they just saw your ad from YouTube. They don't know you and out of nowhere you are already asking them for money. Most will hit the Back button and return back to YouTube. You have just lost a conversion opportunity. I will of course speak more about SEO strategy in future episodes, but just bear in mind, this is the general workflow of running paid ads online. And since this course is mainly about running YouTube ads, I will spend the majority of the course talking about this section, getting your adds up and running and getting people to click on it. What happens afterwards is no longer on the YouTube platform. It's on your landing page. And how well you convert these visitors into customers is directly related to your landing pages appeal, your copyrighting, your storytelling ability, and your offer. Now let's talk about the concept of ad spending, so that you have an idea that amount of money you will be spending on YouTube ads and a realistic return on investment you can expect. We all heard of the $1 spent $2 earned goal, right? If you pull $1 into a machine and got $2 out, you would do that all day long, right? That's what advertising is all about. For YouTube advertising, you are charged for views and clicks. Here is an example. On average, you will be spending about $0.10 per view or click. So if you've got 11000 views on your ad and you paid $0.10 per view. Running the ad would have cost you $100. Let's say on average, 20% of the people who saw your ad actually clicked on it. 20% of 100 is 200. So 200 people landed on your website. And if you were giving away something for free, like a free ebook, in exchange for an email address, you would have a high conversion rate. But let's be conservative here and say that of the 200 people who landed on your website, only 50% converted and gave you their email address. That's 100 people. Let's say the product that you're selling is priced at $100. You sent a couple of follow-up emails to your email list promoting the offer. And on average, about 2% of people will buy. 2% of 100 people is two people. There. You have it. Simple math. You spend $100 in ads and made $200.1 dollars, two dollars out. You now have a profitable ad campaign and you will run it all day long. Now, here's the catch. The catch that Facebook and Google ads didn't tell you. This ad campaign example you see in front of you is making you money. But you can imagine how many things could go wrong if you were not careful, right? You could have high view costs. If your video ad wasn't attractive enough, you could have a low clickthrough rate. If your video ad didn't have a compelling call to action, you could have low website conversion if your website didn't reflect what your ad promised. Just one of those three little mistakes can cause your entire campaign to break down and lose your money. And if you lost enough money, without understanding why you give up. My goal in this course is to show you how to get more views for less cost, more people clicking on your ad and war people converting on your landing page, because these are the things that we have control over. We can improve upon it so much so that you could get $2.3 dollars or $4 back for every $1 of ads spent. That is what Facebook and Google should have told you the moment you told them that you wanted to run ads on their platform. 7. Facebook Vs. Google Advertising: To understand how powerful YouTube advertising is in driving traffic and growing your business, it's helpful to see how it compares to Facebook advertising. Facebook is a place that we go to when we are bored or when we want to interact with our friends and family. Youtube, on the other hand, is a place that we go to when we want to search for something. Like if you heard a cool song playing on the radio and you want to hear it again, where do you go? You go on YouTube, type the sum name and start listening to it. You don't go to Facebook to find us on. You actually go to Facebook to tell your friends how cool this honest go into Facebook is like walking into your community club. It's a place to hang out with your friends and see what people are up to. Going to Youtube is like walking into your community library. Sure, you can heal with people when you are there. But your goal when visiting YouTube is to search for something. Ah, now you know why Google, the number one search engine in the world, turned YouTube into the number two search engine in the world. Now, why is this important? As an advertiser, we can target people the moment they are searching for something. You can see how powerful that is, right? People on YouTube are motivated. They having tent, they want something and are actively searching for it. And what are they searching for? Here is a psychology secret. People are on YouTube because they want to know something, to do something and to buy something. When I first discovered that these were the main behaviors of what people were doing on YouTube. I had a hard time figuring out just how well people searching for this information. So let me give you an example. Let's say a girl is pregnant and she's about to give birth. What are some of the things she may be searching for on YouTube? She may be typing in best parenting tips, things to watch out for as a new parent. How a life change as apparent. How to feed my baby, how to get my baby to sleep, how to find the perfect name for my baby? Are Huggies, diapers reliable? How long is Earth's Best infant formula good for? And is the new G5 baby stroller durable? Now, if you look closely, you'll notice that you can categorize this person searches into three groups to know something, to do something and to buy something. To know something is searching for new parent knowledge. To do something is searching for how to perform a task as a new parent and to buy something is a review of a certain baby product. If you were selling baby products, you can start to see how you can target this new mother based on her searches, right? And that is the main difference between running YouTube ads as opposed to running Facebook ads. Facebook excels in interest targeting. You can target people based on their interests, based on what pages they like, what movies they watch, and what songs they listened to. By YouTube, YouTube excels in intent targeting. You can target people based on what they are specifically searching for. Because people on YouTube one to know something, to do something and to buy something. Now, would you like to know what Google should have told you about running specifically YouTube, that they would never tell you this because they will lose money if they did. But don't worry, I will tell you in the next episode. 8. Different Types of Youtube Ads: Now that you know what people interested in your niche are searching for when they are on YouTube? What kinds of ads can we run to target these people and introduce them to our business? Let me show you the different types of advertisement formats that you can run on YouTube. The most popular of them all is skippable. In stream ads. You have seen them everywhere and add that plays before, during or after another video. You are not interested in this guy trying to teach you how to grow awnings a gram, you can skip his ad after five seconds and he won't be charged for the ad. But if you watch the video for 30 seconds or click on it, he will be charged for the view. Non-scalable in-stream ads. These are ads that play for 15 seconds and you don't have the option to skip it. Not interested in this lizard trying to sell you a car insurance. Tough luck because you have to sit through his cuteness and can't skip it. Bumper ads. This is a shorter, non skippable ad. The advertiser only has six seconds to tell you about their brand before the ad is over. Oh, I didn't know Apple came out with a new iPhone. What's the new features? How is it different than the previous model? What's the Amen The ad is over. I didn't even get a chance to click on it. Al stream adds, these are mobile only as the appear on partner sites and apps outside of YouTube, playing in either an app or within content on the page, ads play automatically on mute when they appear on screen, like this Burger King ad, there's somehow manages to find you when you are reading a news article. Discovery ads, or in display ads, is an ad that promotes a video on the YouTube search results page alongside related videos, the ad consists of a thumbnail image from the video along with the headline and description. Like if you were searching for yoga tutorials. As like this about weight-loss and strength training may show up at the top of search results trying to get your attention. Overlay ads are in video 480 by 70 image ads that appear overlaid on the bottom of the YouTube video player. Like this one, even though this lady is talking about yoga for beginners, the advertisers thought you might be somehow interested in 2x in your sales with big commerce. Well, I guess you can click on add if you wanted to. And lastly, we have video ads sequencing, which is a way for an advertiser to show you a series of videos in a specific order. You are shown a certain ad depending on your interactions with their previous video. Did you watch for more than five seconds, more than thirty-seconds, clicked on it or skip it entirely. Now that you know the many ad formats on YouTube, it's time to tell you a secret. This is something that Google will never tell you as a beginning and growing business. Only one of these ad types is the most effective in generating traffic to your website. The rest are more or less a waste of your time and money. Let me explain. And to do that, let's go down the list of ad formats again, Joey. But this time, let's talk about the psychology of the viewer when they see an ad. Let's start with non-scalable in-stream ads. The ad plays for 15 seconds and it's over. Big companies like Geico and Macy's use these as too quickly announced their monthly or holiday promotions. Macy's best Black Friday, especially shop online in store now, for a head start on your skin, your gifts even faster with same-day delivery and contact curbside pickup at me. And that was 15 seconds. Notice how Macy's didn't even have a compelling reason for you to click on your ad. They only have time to tell you that they have a Black Friday sale. You can shop online or in the store, and they have same-day delivery. Not a big deal. All major department stores have those promotions. Macy's is just trying to get their name in front of you. And they can afford to do it because they are famous with a massive ad budget. Before US, 15 seconds is not enough time to introduce who we are, what we are offering, and why they should click the Add To take us up on our offer. This is even more true for six seconds, Bumper Ads. Oh my God, it's already over. I don't know about you, but the only thing that I caught was that it was a Samsung commercial promoting galaxy aid? Or was it essayed? Alright. Essayed. Once again, Samsung is famous before us. There's just not enough time for a small business like ours to build a relationship with the viewer and entice them to take action. When we look at our stream adds, these ads are not even displayed on YouTube. That means you have no idea where you add will display or if it will be relevant to the viewer at a moment in time, like this Burger King ad that shows up when you are reading a news article, your scroll, I pass it right? How about when you typing the keyword yoga in the search bar and see the results with the discovery ads on top. Many people believe it or not, avoid them. Why? Because they know it's an add c, a scissor right there, it's an ad. And people know if they cricket, the ad will try to sell them something. It's the same feeling when you search for something on Google, you typing what you are looking for. And you tend to avoid the top three choices because they are ads and you avoid them because you don't want to be. So the two, you want actual organic results. A similar thing happens when you are watching a video and suddenly an overlay ad appears on the bottom of the video. Be honest. Be honest with me. What is your immediate reaction? You want to close it, right? Even if the overlay ad was related to the video, it's distracting and you feel like it's a spam pop-up preventing you from watching the video that you sign up to watch. Finally, we have the add sequence. It is a great concept and when used to tell the story of your brand, can be pretty powerful in creating an impression. But the problem is, it's complicated to set up. You have to create many video ads. And if one or two videos don't do well. And since the rest are related in a series, you have to create a brand new series. I definitely don't recommend it for beginners who are still new YouTube video advertising. Let's take a look at one more example. For example, you are searching for ways to grow on Instagram and selected a video to watch before this video plays and adds, starts playing. And a person is also offering to help you with Instagram growth. This person, within the first ten seconds, explained that he has a free e-book to give you about Instagram. If you weren't interested, your Skip is AD and he doesn't pay a single cent for the exposure. If you are interested, you continue watching. He continues to explain how many people he has helped in the past and he wants to help you next, even though you know it's an ad and this person is trying to sell you something. You already heard part of his pitch and is intrigued. You are a bit invested in the back of your mind. You know that if you skip the ad, you might not see this offer again. And that's when you decide to click. Boom, we got. And that's why skippable in-stream ads are one of the most effective ads on YouTube. And because you pay only when people watch thirty-seconds if your ad or more, the quality of leads that come through is high, if your sales message is focusing enough. Now why didn't Google compare all the ad formats effectiveness and told you about this, because Google is a business, it's to their benefit that you run all these ads. They make more money that way. But please don't blame Google too much because more options is a good thing. Brands like Apple, Geico, Macy's, and Samsung have massive advertising budgets and can afford to run all types of As to get your brand name in front of people's eyes daily. We, on the other hand, will be more strategic. My goal is to make sure each and every dollar you spend on YouTube advertising is not wasted. Because for us, every dollar counts. Got a great. Let's move on to the next episode where I will cover the top mistakes made when running you too bad to make sure you don't waste a single dollar. 9. 13 Biggest Youtube Ad Mistakes Part 1 of 2: Do you believe in the saying, Those who don't make mistakes cannot become experts? When I started running YouTube ads Years ago, I kept a list of mistakes I made so that I will never, ever make them again. Now that you are here, it's my pleasure. Or should I say, it's my confession to you of what not to do, what to watch out for when running ads. There really is an unlimited amount of ways to mess up. So I narrowed it down to 13, lucky number 13, mistakes. Here are my pet peeves along with their consequences. Mistake number one, using your current a YouTube account to run ads. To run video ads on the Google ads platform, you must first upload the video to your YouTube account and have Google run that video as an ad. Makes sense to upload the video, add to your current a YouTube account right here. Actually know why. Remember, YouTube is a social media and has an algorithm that determines the quality of videos by their engagement. When people see your ad, they either click on it or skip it. They won't bother. They like it, and they certainly won't be able to comment on it. If YouTube notices that you have a video on your account that is getting a lot of views, but not a single Like and comment. They will think it's a bad quality video. This will hurt your channels reputation. It's the same thing as if you pose a video and go on to Fiverr.com and buy tons of views for that video. You can't trick YouTube. They know those views are fake and will not count them. So it's a good idea to create a brand new YouTube channel just to run ads. Mistake number two, having only one Google Ads account to promote all of your products. How many types of products do you have in your business? Let's say you have a course on YouTube growth, a course on Instagram growth, and a course on Twitter Growth. The best way to promote these three courses is to caret three separate Google Ads accounts. Why? Because Google ads is a machine learning platform, it analyzes patterns from how different people interact with your ads to make predictions, to help you find the types of people most likely to convert. The people interested in YouTube growth may not be interested in Instagram growth the same way and maybe true for people interested in Twitter may not be interested in YouTube or Instagram. You can maximize Google's ability to help you find targeted customers. If you train it to look for certain markets and targets, it's like training three types of soldiers for war. A shotgun soldier, a machine gun soldier, and a sniper soldier. These soldiers are the most effective when trained for a specific purpose. Just don't give a sniper rifle through a shock and soldier and expect the same level of performance. Speaking of Google's machine learning, mistake number three is using Google's machine learning to make decisions for you. In the beginning, Google is smart, extremely smart if it has data to work with that is, but when you have just created an asset account with no data. Even the smartest machine in the world have no idea what to do. It can only make guesses, and those guesses will cost you a lot of unnecessary ads spent. This is why when you start running ads in the beginning, do not select a goal to optimize your campaign for. I know it sounds cool, but don't do it because Google don't have enough information to know how much of a sale is worth to you, or even how to optimize your ad campaigns for leads if you have never gotten a lead from their system yet, you see, this is one of the main reasons why people lose so much money in the beginning when running ads, they are expecting Google to do everything. And Google can only make wild guesses at that time. Mistake number for creating your ad and then doing research on where to target. I made this mistake time and time again. It goes something like this. I come up with a video ad idea that I think would be attractive to my audience. I write the script, film it, edit it, and upload it. Then I go and research for different keywords that I can target where my ads can run. And what happens is mixed results. Sometimes my ad does okay. And sometime it does horribly. Why? Because I did the whole process backwards. I was supposed to do the research before I make my ad. How do I know what will sound attractive to my potential customers without doing the research first. Like when I ran this ad talking about Instagram profits in the first ten seconds of the ad, I thought people would be searching for the word profits. But after research, I realized that people were searching for the keyword grow followers and engagement. When I found that out, I changed my script to put those exact words in my ad. And then bam, my ad view increased 200% and had more than half the people who saw my ad clicked it. Mistake number five, knots scripting your ad according to the running time. Have you seen ads like these before? Hi, I'm Steve. I am a fitness consultant with 15 years of experience and have been on TV talking about, wha, wha, wha, wha, you just wasted the first five seconds of your ad. The people with the best ads say things according to the running time. Five seconds into the ad, they already hooked your attention 15 seconds in. They qualify you to make sure you are sincerely interested. Otherwise, skip there, add and don't waste your ad dollars thirty-seconds ing, they are already giving you a compelling reason to click on your ad. Not a Second is wasted. Don't worry, I will give you the details of scripting your video in future episodes. But I just wanted to remind you this right now. Nobody cares if your name is Steve and that you have been doing whatever it is that you have done for how many years? People's attention span is shorter than a goldfish. These days. We advertisers have to get to the point immediately. Mistake number six, creating only one video ad PR campaign. I know in the beginning it takes a lot of planning, scripting, and editing, just a caret one video ad. But if that is all you are doing, you will be missing out on tons of opportunities. Why? Because you have nothing to compare it to. If you are one video ad gets 11000 views and a click-through rate of 1%. Is that good? Can you do better? How do you know if you only have one video running? That's why it's in your best interests to create at least two ads running at the same time so that you can compare what's working and what's not. Check this out. When I ran ads to give away one of my Instagram e-books, I made at least two adds. The first ad god 100 views, but only one person clicked it and didn't even convert. And it cost me $5.94. But my second ad, promoting the same thing, targeting the same keywords, cost six clicks, three conversions, and cost me $5.28. If I just ran the first ad, I would have thought it was a failure and given up. 10. 13 Biggest Youtube Ad Mistakes Part 2 of 2: Mistake number seven, having one campaign with many ad groups targeting everything. Setting up an ad campaign can be super stressful. If you don't know what you are doing, it may feel tedious to create many campaigns at one time, so people get lazy and do this. They create wine campaign targeting keywords, placements and topics. And then suddenly their daily budget is spent in less than an hour and they are left wondering how could that have happened? The money being spent efficiently, are all the targeting options spending in equal amounts? Oh, no. It looks like he was targeting is sucking up all the money before placement targeting even have gotten them chances spent a single cent. So how can you tell the campaign to spend more money on placements? You can't, you can't tell Google to spend more or less on one targeting over the other in one campaign. That's why you have the Cray several campaigns, each with their own targeting focus. Mistake number eight, targeting all devices in one campaign. Do you react to as differently when you see it on a desktop versus seeing it on your mobile phone? Absolutely. Do you react to as differently when you see it on a tablet versus seeing it on your TV. Has absolutely. If you were watching a YouTube video on your TV and you see an ad, it doesn't matter how awesome the ad is, you are not going to pick up your remote control and use the cursor to click on the ad. You just won't. If your potential customers engagement behaviour is different on different device platforms, then your campaign targeting must reflect that. Why are so many newbie advertisers targeting all devices in one campaign, that is a waste of money. They won't be able to scale there as effectively, especially if one ad is being well-received on one device over another device. Mistake number nine, no frequency capping of ads. So the same person is bombarded with your ads over and over. You don't pay Google for an impression, you only pay for a view. With that logic, many advertisers think, Hmm, since I'm not paying for an impression, then why should I limit the number of times a person see my ad? I'm not going to limit it. Ok, following this logic, let's see what happens. You are on YouTube and you see this. If you're trying to grow and make money, our Instagram don't skip the sad because I want to give you a free ebook that will show you how to start monetizing your account now interested, so you skip it. You watch another video and you see this. If you're trying to grow and make money, our Instagram don't skip the sad because I want to give you a free ebook that will show you how to start monetizing your account now interested, so you skip it, you watch another video and you see this. If you are trying to grow and make money, our Instagram don't skip the sad because I want to give you a free ebook. Oh my God, I hate this person. He is so annoying. I wanna give you a free e-book, free e-book, free e-book. Guess what happens the next time they see your face, even if you are selling something else, talking about something else, they will be probably turned off even before you said a word. They just don't like seeing your face anymore. Why is a good idea to turn on frequency capping for both impressions and views for your ads. Mistake number ten, no exclusion of audiences so that people who have bought your product still see your adds. A similar thing happens when someone who already bought your product see your ad about that product again and again. How would they feel? Free, e-book, free, e-book, free ebook. Oh my god, that is so annoying. I have already downloaded your damn e-book and you are still asking me to download it teasers. Why is this person so desperate? That is why we create exclusion audiences so that people who have visited your website and have taken action will not see the ad that got them there. Again, mistake number 11. Not using negative keywords in your targeting. You are running ads because you want to sell your products pure and simple. Even if you are giving away something free, your intention is still to get them into your community so that you can sell them something later on. But every time you run ads, do you get people who sign up, download your free samples and never ever buy? Why? It's probably because you targeted the wrong audience. Let's face it. There are people out there that just want only free things. They don't have any intention of buying anything because they never take the time to invest in themselves. They never grow. And yet they continue to watch free YouTube videos expecting somehow their lives will change. You want to avoid those people. That is why when you run ads, there is also an option to use negative keywords. Keywords like free. You want to exclude your ads when people searching for the free things online, because it's extremely difficult to convince these people to invest in themselves. Mistake number 12, always going for the sale. And that'll lead. I'd get it. You want to make money. You are spending money on ads and you want to recoup your losses immediately, you wanna return in investment immediately. Unfortunately, it takes time for a total stranger who has never heard of you to hand you money? Yes, you can run ads that lead to a webpage to ask visitors to take out a credit card is immediately the price point of those products are usually $50 or below. If you want to make the real money, hundreds or thousands of dollars, try focusing your advertising strategy towards getting the lead, like their email address and setting up an email marketing campaign to build that relationship. Your code traffic becomes warm if you want help with email marketing, I have an email Morgan Academy that will teach you just how to do it step-by-step. And last but definitely not the least is mistake number 13, feeling like breaking even is a failure. If you were running ads and I kept down breaking even, what would you do? You will feel that all the work was a waste of your time, right? Many beginning advertisers think they have failed and give up home, my God, no, please don't give up. If my ad campaigns were breaking even. I will still run it all day long. Why? Because you are still getting leads for free. Let's face it, painful leads sucks. But once you have those leads, you own them. And if you e-mail marketing skills are good, you own those leads forever and you can send them offers anytime you want without having to pay for ads. That is why breaking even when running ads is perfectly fine. I hope I'm not the first person to tell you this, but as long as you are not losing money, continue running your ads, continue getting your brand name out there. Sooner or later the sales will come. Let's continue our YouTube adventure, the steps of running your first profitable ad campaign. 11. Steps of Running YouTube Ads correctly: I wished someone told me this when I started running ads years ago because when I started, I did the steps all out of order. This is what I used to do. I first started with my website, which was my landing page. And it may sense right, because that's where you want visitors to finally end up. That is where you're driving traffic to a place with your lead magnet or product information. So I worked on my landing page design, figured out the copywriting, and added photos of what I think will make people convert and sign up. Then I create it and set up my Google as account with a new YouTube channel specifically created to run ads. Since the landing pages done and the Google as a counter setup, it makes sense to now start connecting the two by installing Google tags on each page of my website for tracking purposes. And because i already know what I was selling and what my sales message was, It's time to create a video ad. So I will write a script, film it, edit it, and upload it onto my youtube channel. After the video ad is created and uploaded, it's time to do research where we can run this ad. So I researched the keywords, the placements, and the topics that is related to my niche and what I was selling. And finally, we can start setting up the ad campaign. So I carefully inputted all the campaign details, the budgets, the audience that targeting the ad and hit run. And that's, it. Sounds good, right? But where I've reviewed over my campaign results in a week, I noticed that I was getting very little views. Why? Because my, I had sucked. What I said, what people saw, we're just not resonating with them and most skipped my ads. I did things backwards. I was supposed to do the research first before creating my ads. Here's the truth. Oftentimes, our pride gets the better of us and we think, I know what I'm selling. I know why people will want it. I know what people want to hear. I'm sorry. But you can't know for sure unless you do the research first. If you did the research, you know what people were specifically searching for, the key words, the language, the topics, the benefits, the results. That data is all out there. It's up to you to find it and put it in your ad so that strangers will stop and listen to you. So I started doing the research first and then script in my attic according to my research findings. And when I ran my ad campaign again, I got more views and clicks. There was a new problem. My conversions were low. A lot of the people who click my ad and visited my landing page did not convert even when I was giving way and e-book absolutely free. Rarely does anyone actually give me their email address in exchange for it. Why? Well, one reason I found out later was that a landing page did not reflect the ad that they saw on YouTube. For example, in my ad, I said that my ebook was called Five Ways to profit from Instagram. But when people click the Add and got to my landing page, a page that was created before I did my research always said was download your free e-book. Some visitors wondered if it was actually the same e-book that they clicked on the ad for my old landing page may have looked like a scam to get their email address, so they backed out. Another reason was the overall design of the landing page. My Youtube ad had a beach theme with a fun and carefree style, but my landing page, on the other hand, had a dark and serious background. The video ad that they saw on YouTube and the page that they landed on simply did not match well and people didn't feel comfortable converting. That's why I redid my landing page to look like this. Simple and clear. This is the book they will be getting and the background is the beach, something that they already saw in the ad. I may all the changes and Reema add again. The ad campaign should do well now, right? But no, in fact, it did worse. The data now says there wasn't a single conversion. That daily ad budget was being spent and yet not a single conversion. What's wrong? Though? I forgot to add the tracking. When I redid the landing page, I totally forgot to re-install the Google it heads in each and every one of the new web pages that I created. That's why no data of the conversions were being recorded. Gosh, darn it, I felt like such an idiot. It was chaos. And that is the danger of being disorganized. And now setting up your ad campaign in the right order. You lose your time, you lose your money, and you lose your mind. Well, I almost lost my mind because if you don't do things in a specific order, I can guarantee you 100% you will quit because you are bound to miss the little list of details. It will become so frustrating and you will make even more mistakes causing you even more money. Now, I'm not going to claim that this is the absolutely only way to set up your ad campaigns and that you must do it in this order. But at least now you know why I set up my ad campaigns this way, right? Step one, set up your Google Apps account and your YouTube channel. You only have to do this once as future ads will be ran in the same account if you are selling similar products. Step to do the research now, you need to know the conversations that is already taking place in your niche. What people are interested in, what they are searching for, and what they are specifically typing in YouTube to have their needs met. Then and only then can you move on to step three, which is to create a video ad that will speak specifically and directly to those people, those keywords they are using, proving to them that you can meet their needs. Step four, once your ad is created, it has a certain feel, right? It has a certain style, right? That's why it's a good idea to work on your landing page designed now to make sure it has the exact same style. If you're ad is fun and full of life, your landing page should be the same. If you add a serious and compassionate you are landing page must reflect that. Step five, now that your landing page is finalized, you can start installing the Google tags on each and every one of the pages so that every visit, every conversion will be recorded by Google. Then you can finally proceed to Step six, which is a setup your ad campaigns at that time, you can be fully confident of what you are doing because you did the research and set up everything correctly. After a few days have gone by and your campaigns had a chance to run and gather some data, then it's time for Step seven, which is to analyze the data and optimize your campaigns even further. 12. BONUS Episode! -- Why is it So Hard to get Subscribers on YouTube: Just why is it so hard to get subscribers on YouTube? It's fairly easy to get a follower on Instagram and fairly easy to get someone to like and follow your Facebook page. So why is this so hard to get a subscriber around YouTube? After working with YouTube in their San Bruno headquarters as a content marketing consultant, I finally found out the answer, because the psychology of the people on YouTube is different than years before, when YouTube started in 2005, people who stumble upon a fun or entertaining video, we'll subscribe to the channel looking forward to seeing more of that content. However, when Google bought YouTube a year later, they started a vigorous process, turning YouTube into a search engine. And that is the biggest secret I can share with you about becoming successful on YouTube. It actually also answers the question, why is hard to get subscribers? Let me ask you a question where you go onto Google searching for a solution to a problem, where you find a website that provides you the solution. Do you bookmark that side? Do you subscribe to their mailing list? Do you even bother to like and comment on the information? No, probably not. Once you figure out the answer to your question, you simply click the Back button and leave. And that is the psychology of the people on YouTube today. Youtube is a search engine. That means it is a library, a library filled with billions of books, billions of videos. And most of the people visiting this library, our consumers, they find a video, consume the content, and leave often without liking, commenting, or subscribing. And that's okay because I'm sure you do this to, let's say your dishwasher is overflowing. You go onto YouTube and typing the keyword dishwasher overflowing. And you get these videos, you watch a couple of them to figure out how to solve your problem. As soon as you figure out the answer to your problem, what do you do? You leave the EU borders subscribing to any of the videos that you watched? No, not at all. Why? Because as soon as you found what you're looking for, as soon as your problem is solved, you leave, you simply close the book and put it back on the shelf without looking at any of the other books written by the same author. And there's nothing wrong with that. I mean, why would you want to continue watching or be notified, have more dishwasher videos, right? How do you get people to subscribe to your channel? It's more interesting to think of this question from your point of view. At what point do you made a conscious decision to hit the subscribe button on the video that you're watching? The obvious answer is if you feel that the video is helpful, entertaining, and you wouldn't mind being notified of future videos like this. But let's talk about the not so obvious answer. The answer that I learned while working with YouTube headquarters, this secret is so awesome, die YouTube. Don't disclose this information to the public. So you will never find any public article from YouTube talking about this. And that's why it's so exciting for me to share the secret with you right now. You see Google, the owner of YouTube did research into the viewing habits and the subscription habits of millions of users and found that a good majority of them subscribe to a channel after watching at least three videos in succession, I wish I could show you a graph of their research, but they wouldn't let me take any photos when I was in the YouTube building. And that's one of the secrets I learned when working with YouTube, the power of three. Would you like me to show you how to take this power of three concept and apply it to your channel so that you can immediately benefit from this secret directly from YouTube Headquarters. I'll see you in the next episode. 13. BONUS Episode! - The Power of 3 Secret: Of all the things I learned while working at YouTube headquarters, the secret of the power of three is my favorite. I wish I can show you a graph of their research, but they wouldn't let me take any photos when I was in the YouTube building. So this is a graph I made for you based on what I learned from one of the meetings, the percentage of people subscribing to a channel after watching one video from the channel is around 1%. The percentage of people subscribing to our channel after watching two videos back-to-back from the same channel is around 5%. Now comes a secret. The percentage of people subscribing to our channel after watching three videos back-to-back from the same channel is not 10 percent, not 20%, but get this 30 percent. Do you know what this means? That means the likelihood of someone subscribing to your channel after watching three of your videos increases tremendously, making it the perfect sweet spot. I know what you may be thinking, But June 30 percent is not that big of a deal, is too low of a conversion rate. If you have taken my e-mail marketing course, you know that if you can get 30% of people to open your emails, when you send out a newsletter, you are considered a great marketer. And that's why I think of getting subscribers on YouTube. They're very similar to getting people to sign up to your email list. To get people to sign up to your email list, you need to have a good lead magnet. One good lead magnet. To get people to subscribe to your YouTube channel, you need to have how many good videos? You got it. You need to have at least three good videos linked together in a playlist. Now imagine, after watching the dishwasher overflowing video, the person invites you to watch another short video in which he talks about how to easily fix small appliances in your kitchen. You are probably watched that right now. Imagine after watching that video, the person continues to invite you to another video about five things you can do inside of your house that will immediately decrease your electricity bill for the month. You're probably watched there too, right? Guiding you along and quickly answering questions related to your original query, you are considering subscribing to this channel, right? And it only takes three videos, three lead magnets to capture and maintain people's attention. If you think about it, this magic number three can be found in our daily behavior as well. You are more committed to a Netflix show if the first three episodes of the show captures your attention and it isn't boring. You are more committed to an artist. If you'd like at least three songs from the album, you are more committed to a relationship if the third date you go on is an enjoyable one. And then I wonder why Instagram have three columns. Anyways, the reason why one of the things we will be doing in this course is to help you create several play lists that are linked by three videos or more. This will increase not only your video ranking, your channel authority, but also gets you subscribers. Cool, right? In fact, that this three video strategy works so well that I'm going to use it on you to help you understand what you need to do to be successful on YouTube. Let's play a game. Watch the next three episodes with intention. You will see how with three videos, I will be able to explain how you will conquer the YouTube platform. In the next episode, I will explain why we don't focus on subscribers monetization on YouTube. In a second episode, I will explain how small channels with a small subscriber counts are able to make money and grow their business and influence without monetization. And in the third and final episode, I will explain why our success is inevitable, our weekly and monthly goals, how to immediately put everything we are learning into practice immediately getting your results. I don't know about you, but as much as I enjoyed making videos, I don't do it just for fun. I do it because it gets results and that is what we will be doing. Okay, let's move on and talk about our master plan, what we are trying to accomplish in this course, and how we are going to do it. 14. BONUS Episode! - Why we DON'T focus on Subscribers or Monetization: Almost all courses about YouTube focus on getting subscribers and views on videos. Their primary goal is to grow a channel with massive amounts of fans and then get paid monetization money from YouTube. That's extremely attractive, right? It's attractive because everyone wants to be a YouTube star, to be internet famous from making videos, to be able to make a living from posting videos. But that's just it. Can you really make a living from YouTube? We know it was possible years before, but how practical or realistic is it right now? In late 2017 to early 2018, youtube started to place heavy restrictions on their partner program, which limited the amount of money small channels can make while completely stopping new channels from making money at all. Currently, the eligibility requirements for monetization is at least one thousands of scrubbers with 4 thousand hours of watch time within the past 12 months. This means if you have just started your channel, you won't be able to make money until you have proven to YouTube, you are an active and positive member on their platform. To make matters worse, have you ever wondered how much money you make if you had 1 million subscribers? Google actually publishes this information publicly, $60 thousand a year, and that's before taxes. Can you possibly make a living with that? Okay. What if you had a million views on your video? If you put your blood, sweat, and tears into YouTube, worked for years and got lucky and got a million views on a video. How much money would you make if you have a large channel, around $40 thousand? If you have a small channel around 3000, $400, can you believe that thirty-four hundred dollars before taxes for a million views. Is this the kind of reward worth your investment of your time, energy, and money? This is one of the reasons why on April 3rd, 2018, a person visited that YouTube headquarters in California and started shooting YouTube employees with a handgun, gunfire and tell you to In California, new information still is coming in, but we now know the shooter was a woman. Police say she's dead and multiple people are wounded. And within minutes there is a massive police presence on scene as well as emergency services. And then it was a bit of chaos with very heavily armed police moving into the YouTube headquarters. Over a thousand employees there, that 1000 employees were trying to get out of the YouTube headquarters at the same time, she empty 10 rounds from one magazine before loading a shooting again, the perpetrator publicly complained about YouTube on her website, writing that YouTube filter her channels to keep them from getting views. And also YouTube had D monetized most of her videos. Look, she got 366 thousand views on her channel. And how much that YouTube paid her, 10, $0.10 cents for 300000 views. She was so angry that she went to YouTube headquarters, injured three people before committing suicide on the premises. Now, I'm sharing this tragic story with you for a reason. Youtube's new policies changed the lives of millions of creators in an instant. I want to remind you how truly difficult it is to make money from YouTube's partner program when you have a small channel, people with large channels were not as affected by this policy change. Why? Because it is in YouTube's best interests to keep these YouTube stars happy. They bringing tons of viewers to the platform daily and continue to keep YouTube competitive in the social media wars. But what about us? Wherever you are still growing your channel or you just started your channel. Is there any hope? Of course there is. In fact, I will prove to you in the next episode how to grow your influence, your business and make money without a lot of subscribers or monetization. I'll see you in the next episode. 15. BONUS Episode! - How Small YouTube Channels Make Money: It makes sense when you see a large channel make money, right? Like Russell Brunson who teaches how to build funnels with 190 thousand subscribers, make money. Like sunny Lenore doozy, who teaches social media growth with 515 case subscribers, make money. And grant Kardon, who teaches entrepreneurship with 1.53 million subscribers, make money. It makes sense they are making money, right? But what about people like Frank Kern, who makes millions of dollars a year teaching people about the psychology of sales. He only has a channel with 34 case subscribers. How is he able to make money? What about people like jump Hamburg, who mentored me about how to run successful webinars. He makes millions of dollars a year and he only has 9.49 case subscribers. And finally, another one of my mentors who got me started in email marketing, Carl Icahn, a who owns his own marketing agency making ozone millions of dollars a year and he get this only has 4.39 case subscribers. How are these people able to find success on YouTube with such a relatively small channel? Here is the secret. Are you ready? They don't make money from YouTube's partner program. They make money from the targeted traffic to get on YouTube. In other words, they don't wait around to get paid by YouTube, but use the free and organic traffic that's happening under channel every day. And that is what we will be doing in this course. We don't focus on subscribers, but focus on leveraging that traffic and influence we have on our channel. I bet no one has told you this before, but there are basically two paths you can take when growing on YouTube. The business path. If you have your own products and services for sale, you simply create videos related to those products and services. You are waiting for those videos to collect views. You drive the free and targeted traffic towards your website and collect email addresses so that you can contact people interested in your niche on your own terms, away from YouTube. Once your videos have a good amount of views, you can target those views with ads to sell your products and services. Your ad costs will be low and your conversion rates will be higher. Why? Because the viewers are not only targeted traffic who cares about your niche, but they also are one traffic because they know who you are and trust you. For example, I have a small YouTube channel and yet you see this video, this video titled How to Grow Instagram followers during quarantine. It has over five K views during the pandemic. This one video alone, maybe thousands of dollars per week because I ran as to whoever watched this video selling them my Instagram growth course. Now if you don't have products or services of your own, that's totally fine. The second path you can take on YouTube is the influencer path. You simply make videos that are related to the niche that you are interested in. The affiliate products that you want to eventually sell, all while using the targeted traffic from YouTube to grow your other social media accounts like Instagram. The majority of the money you will be making on YouTube are from commissions, from affiliated products, sponsorship deals, or collaborations. For example, a type of video that is always trendy on YouTube is review videos. Where you make a short video reviewing a product and service. Whenever you post a video like this, you are building a community that trust your recommendations, growing both your influence and the value of your opinion. That's why you can charge sponsors a lot of money to promote their products on your channel. For me, I enjoy making fun videos of my travel adventures. Was invited to Peru to document a male beauty pageant. The deal was simple. The organization pays my airfare, my hotel, my meals and activities for a week. In exchange, I return back to the United States and make a short video about their pageant. Check this out. The video I made for the organization is only two minutes and 34 seconds long, and it has gotten 25 K views since it was posted three years ago. You can see there is a lot of benefits from using and growing on YouTube, and it is not limited by how many subscribers you have. The key is to make money and grow your influence without waiting around for YouTube themselves to pay you. If your goal is to get paid by YouTube directly, you will be waiting and working for literally years before you make a single cent. Why would you ever waste a second of your precious time on such a poor reward? Nobody got time for that. In the next episode, we will wrap up our first week and give you a concrete picture on how we were benefit from YouTube's massive traffic. Why our success on the platform is inevitable as long as we follow this proven formula. 16. BONUS Episode! - Why Success is Inevitable Our Battle Plan: Let me get straight to the point and tell you why our success on YouTube is inevitable if you follow this formula that we are about to implement. I know, I know that is a bold claim to make. You are probably skeptical right now and you have every right to be, well, once I prove it to you, you will be amazed at how your perception will change the moment you start to see U2 for what it really is, the moment you will be able to do some real damage on the platform. Remember, we talked about how YouTube is a library. A library filled with information. Ever since it was created, people had been filling this library up with their knowledge so much. So there isn't a single topic that you can't find on YouTube. At a rate of at least 500 hours of video content uploaded to YouTube every single minute. There is no shortage of information. You may find this intimidating. I mean, the platform is so saturated. How can you ever make a difference, right? Don't worry, the fact that it is filled with endless information is precisely the reason why you will stand out. I'm going to ask you a question and I want you to really think about the answer. On average, how many videos do you watch until you finally find what you're looking for or stop because you've got tired of searching about four or five videos, right? And since the average length of a video on YouTube is about ten minutes, now you know why the average person spends about 40 minutes on the platform every day. Okay, This next question I ask you will break the mold and make you realize how powerful you can be on the platform of the 40 minutes that you spend on YouTube daily. How many minutes is spent watching someone talking about their name, their profession, and their experience, promoting their channels, Brand video, asking you to like, subscribe and hit the notification button. How many of those 40 minutes is spent listening to the person ramble on and on, talking slowly, repeating themselves, and not getting to the point. I think you are getting my point. That truth is, many videos on YouTube. Waste your time. Now imagine how you will feel if you arrive at a short video that gosh straight to the point and give you exactly what you wanted without wasting your time. You will be delighted, right? You will want to watch another video from this channel, right? You will probably subscribe, right? That is why you will succeed. You now know the secret to standing out from billions of other videos. We are not done yet. In fact, we are just getting started. This is our weekly and monthly battle plan. This is how we are going to conquer YouTube day by day, week by week, and month by month. How are you sitting down? All right, let's do this. Here is our Bataclan in a nutshell. One, every week, we will research and find low competitive keywords to target and make our videos according to what people are searching for. Two, because we are only making short and to the point videos are scripting, filming, and editing of our videos will be simple and fast. Anyone watching your videos will instantly fall in love with your content. And it's delivery. 3. After we upload, we make sure people will see the video by sharing it on our Facebook page, boosting it and driving traffic to the video, giving it a surge of traffic so that the YouTube algorithm will take over and show it to more and more people. For, while we are waiting for our videos to collect views, we will occasionally drive traffic to your other social media platforms so that you become omnipresent to your subscribers and fans. Five, then in a month, ones are videos have collected 100 views or more. We will target those viewers with YouTube ads promoting our products and services for sale. And 6, we were also occasionally research and find keywords that have no competition. That's right, no competition at all. Too easily rank our videos at the top of YouTube. Then we will use these videos to drive traffic to our other videos that are trying to rank. This will help your channel rank for more and more competitive keywords. If you are a little overwhelmed by all of these tactics, please don't worry, I will guide you through this process step-by-step. And if you are worried about running YouTube ads or Facebook ads, don't be, I will show you how to easily do that as well. Now some of my students, when they're starting out, don't want to run paid ads, and that is totally fine. I just wanted to give you the option to do so if you wanted that extra boost, because every time we run YouTube ads, we are growing your email list and Google Ads pixel so that we can retarget anyone who have seen our ads, building relationships. This will help you cut out the middleman and start owning your very own traffic. And every time we run Facebook ads, we are growing your YouTube video with views, subscribers, as well as the influence you have on your Facebook page. As you can see, everything we do on YouTube, off of YouTube, driving organic traffic, driving pay traffic all support the ecosystem that we are creating. The ecosystem of your influence and your business. It took me literally years to perfect the system. And the goal of it is simply this. If you are going to put in the time, why not reap the benefits from more than just YouTube? If you follow the system, not only will your YouTube channel grow your Facebook page, where grow your other social media channels where grow your e-mail list will also grow. How's them, right? That's awesome times for a quadruple. Awesome. Okay. I'm having way too much fun with this, and that's fine because doing this is supposed to be fun. I hope you are getting more and more excited at what the possibility this means for you. Are you ready to take the first step of your YouTube journey? Tare, Let's do it. 17. WEEK 2 The Bare Essentials: Welcome to Week 2 of the easy YouTube ads Academy. This week, we will set up your Google account, your YouTube channel, and your Google Ads account. And there you go. These are the bare essentials. These are exactly what you need to run due to bad. A Google account, a YouTube channel, and a Google Ads account. I understand many of you may already have these accounts set up, but I suggest we start from scratch, brand new account for each. Because first, we need to create a Google account that has branded for your business to make you appear more professional to visitors. Second, we need to create a new separate YouTube channel, specifically to run ads so as not to affect the organic reach of your regular channel. And third, even if you have a Google Ads account already, that data that's been collected up to now may not be as accurate as it can be. So let's create a new account and start fresh there as well. Some of you who have ran ads before or are tech savvy, maybe thinking. But what about Google Analytics and Google Tag Manager? Are you going to talk about that? Well, our course is called the easy YouTube ads Academy. So my job is to make things as easy for you as I can. If you already have GA and GTM setup, then I'm happy and proud of you. But if not, don't worry, because they are not necessary at this stage of our business. The truth is, Google Ads is a system that allows you to run ads while giving you both metrics and tracking ability. Google Analytics is the entire system in itself that allows you to gather metrics on your website. Google Tag Manager is another entire system itself that allows you to create tags and track them on your website. As you can see at this stage of our adventure, it is redundant and not necessary to learn three entire systems with its own vocabulary, its own interface, and its own processes. When learning one system will get the job done. It's like trying to cut vegetables with a chainsaw. It can get the job done, but I rather not spend months teaching you how to use a chainsaw when I can spend a few days TV you how to use a knife. Totally wish someone would have told me this when I started years ago. So that is why we will only be learning about the Google Ads system as that is the bare essentials. Once we have all three of these accounts set up, the next thing is to link all of them together. Google, as powerful, as smart as they are, have yet to create one system where everything is already linked for us. So we have to do things manually. And that's usually the first obstacle that new advertisers face when they are trying to set things up. But don't worry because that's the reason why I'm here. You have a VIP seat where you can look over my shoulder as I set everything up with you step-by-step. So are you ready to officially take the first step in our YouTube adventure? Alright, let's get started. 18. New Google and Youtube Accounts Setup: Let's officially start our YouTube ads or venture by setting up a brand new Google account for our business. Just keeping mind that Google changed their interfaces often. So what you see in these tutorials may change, but the process is always the same. So we are at Google.com and let's go to the upper right-hand corner and click signing. Since we are starting from scratch, we will click Create Account. At this moment, we will reach our first row block. Google is asking us, are you creating an account for yourself or for your business? While barely a minute into our adventure, google is already making us think. So. What account should we create? Don't be distracted by the two options. They are actually the same thing. This is just a way for Google to market to your account differently. We are trying to market to other people, and Google is trying to market to us. Yeah, that's the world of business these days. Everyone has Margaret into everyone. Anyways, you can select anything you want. So I'm just going to select for myself. Now you can enter your name, pick a new Gmail address, and a password. Click Next. When done, Google will then ask for your phone number, recovery, email address, birthday, and gender. Later on when we run ads, we can target people based on their age and gender, among other things. And how does Google know all this information from people? Well, we are spoon feeding Google our information to them right now. And we that's why whenever you are putting your information online, wie careful, Google is recording it and we'll use that information on you. By the way, I I hope you don't mind me hiding my personal phone number right now because I really don't want to receive phone calls in the middle of the night from students asking me about how to run their YouTube ads. So I'm going to keep that information private. Now let's input a fake birthday. Then moving on, Google will send your phone a text with a six digit code to verify your account. So you click Send, get the code and input that here, and then click Verify. Agree to the privacy and terms, which is pretty standard. And our new Google account is set up. Before we move on, it is a good idea right now to upload a profile picture. The reason is because later on when we run ads, your profile picture will show up next to your ad, like this one here. So let's click on the icon and select a photo from your computer. Many people like to use their business logo for the Google profile, and you can certainly do that if you want. But my suggestion is to use your personal photo. The reason is because people connect with faces better than a logo. If you want to build trust, now is the time to do it. There is a tendency for visitors to trust a new business with a down to earth face more than a distance looking logo. And that's why I usually use the photo of my face as my profile picture. With that done, we can now go and create our new YouTube channel. So let's create a new tab and type in youtube.com. At this point, you should already be logged into YouTube with your new Google account, you will see your profile picture here at the upper right-hand corner. Click on it and go to YouTube studio. Then you will be asked to name your channel. So putting the business name you want and click Create Channel. For me. I'm going to change my channel name too easy. Youtube ads. Welcome to your YouTube dashboard, keeping mind, the main goal of creating this brand new channel is to run ads. It is not to build a channel filled with content to get subscribers. That's not what we are doing. That's why we are just going to update this channel with basic information and nothing more. Let's start by going to the left-hand side and click on Settings, then click on channel, then to advanced settings. Here you see we can link our YouTube account with our Google Ads account, since we will create our Google Ads account in the next episode and don't have the necessary information yet, we will skip this for now. What I want you to do is to scroll down here and uncheck, Display the number of people subscribe to my channel. Just in case anyone lands on the channel from watching our ad. We don't want anybody to know, we don't have any subscribers. We are a business and we always want to build trust. Having 0 subscribers won't look good for us. So we want to keep our subscriber count hidden. Click Save to continue. Then on the left-hand side, click on customization. And then two basic info. Just another reminder, when there are fields to fill out online, people tend to spend a lot of time thinking about just what to say and the specific wording and such. Please remember, we are only using this channel to run ads, so we don't expect anyone to actually visit this channel. However, just in case someone stumbles upon it, we do want to make you look at least somewhat preventable and professional. So just fill out a simple description of your channel. Add a link to your business website and your business e-mail address just in case someone sees it and wants to contact you, click Publish when you are done. And finally, the last thing to do is to upload a channel art. So click on branding. And you can see here, you can upload your banner image here. It says you can use an image that's at least 2048 by 1152 pixels and six NB or less. If you are good at Photoshop, you can create a banner and upload that here. However, if you are not a designer or tech savvy like me, here is a quick hack you can do. I see some of my students going to Fiverr.com and paying someone $50 to create a channel art for them home. I got no, go on to canva.com and get this done for free on camera.com, you can create a free profile of free YouTube cover art and downloaded for free to use on your channel. Why do I keep repeating the free world? You just started your business. Don't waste money on things that don't matter. Save your money for running ads home, my God, Fiverr.com is totally going to sue me for telling you not to go there. I know. I know. Anyways, in the search bar on the top of camera.com typing YouTube. And you can see YouTube channel art pop out, click on it. And here is a list of different channel our templates you can use. Let's just select one right now. The ocean one looks pretty cool. Life on the water. So relaxing. Oh wait, I'm looking at the forest background. Looks really cool too. Let's use that. I miss the smell of trees being locked down during the pandemic has really killing me. I rather have the tree cover art for now. So basically we are just going to customize this with our own business name. The cool part is that the size of this image is already optimized for YouTube. So we don't need to worry about how many damn pixels. By how many damn pixels. When you are done, download it onto your desktop, open up YouTube again and uploaded as your banner image. Click Done and publish. Then click View channel. Congratulations, your YouTube channel where you will be running your ads is completed. And you can see here this is the link that will take your visitors to your website if someone stumbles upon it. And we are done. In the next episode, we will set up your Google Ads account and link it to this channel. I'll see you in the next episode. 19. Google Ads Account Setup: Welcome to the episode that will show you how to set up your Google Ads account step-by-step. Just a reminder, the exact look of the interfaces may change from what you see in the tutorials, but the process will be the same. Are you ready? Okay, let's go. Let's start with typing in Google ads in the searches of Google and click search. I always chuckle a little bit when I see the first entry because it's usually an ad. You see it says is an ad right here and this time an ad from Google promoting Google ads. I mean, I can't be the only one we thinks that's funny, right? I mean, it's like the movie Inception, a dream within a dream within a dream, I am on Google showing you an ad from Google, promoting Google ads. I always wonder if Google owns Google ads to Google half the pay Google ads for their own ads. Anyways, if you want to click on the ad so that Google will be charged for the click. You can go on ahead and do that. Just make sure that the address is Ads dot google.com. Now go to the upper right-hand corner and click on signing. Since we are using the same browser as before, it will automatically assign us into our Google account. You see it here. We are starting a new account. So click on new Google Ads account, and it will take you to this page. At this point, Google ads will start asking you questions after questions about your business, making you more psychologically invested in running ads on their platform. And they will force you, That's right. Force you to create an ad campaign before they allow you to see your dashboard. See you are not even familiar with their platform yet, and they are already forcing you to create an ad campaign. We don't need to do that right now. We just want to reach the Google Ads dashboard. That's why I suggest you back out to the main page, which is this page, and click on the tiny little link on the bottom of the page that says switch to expert mode. Once again, Google asks you to select a campaign goal, psychologically forcing you to start running ads asap, we are not ready to run as yet. We just want to reach the dashboard. So let's click here that tiny link that says, create an account without a campaign. Also, we just bypassed pages of unnecessary questionnaires and bypass being forced to create a campaign before we are ready, time saved, and dollars saved. High-five. This page, however, is important. You want to make sure the information here is correct because you will not be able to make changes to it later. So confirm your billing country, your time zone, and the currency. Once you have done that, click Submit, then it will say, congrats, you're all done. We can click Explore your account. And here is the famous Google Ads dashboard. You might not notice this right now, but you are probably looking at Google Ads, dumbed down version of their dashboard. How can you tell? Go up to the settings and you see here it says switch to expert mode. Click on it. What's happening here is Google ads will oftentimes by default, set the dashboard in what they call smart mode. This will show you less details of your campaigns, gave you less control of the ad groups, basically treating you like a baby. It's like they are saying, you are not smart enough to run ads by yourself. But hey, we also don't want you to feel like a dumb ass. So let's call it smart mode. Anyways, let's get out of this quote, unquote smart mode. By clicking on switch to expert mode, you will immediately see more details for your future campaigns on the left-hand side. Don't worry about this right now because I will give you a quick tour of this dashboard in an episode to come make yourself comfortable here because we will be spending the rest of the course navigating through it and running ads from it. Let's first get an important housekeeping item out of the way. So let's go up to tools and settings. Go over to billing, and click on Settings. Here you will fill out your credit card information so that Google knows where to charge you when you start running your ad. So pause this video right now, fill out this information and then we can continue. Once you submit your info, this is what you're building summary page will look like. You can go up and click on the Google logo to return to the dashboard and congratulations, your Google Ads account is set up. We bypass the many unnecessary questionnaires and avoided being forced to run an ad campaign before we were ready and was almost tricked into using Google's dumb as Mode dashboard. I mean, smart mode dashboard. All in all, a good five minutes spent. In the next episode, we will finalize everything and link your YouTube channel to this Google Ads account. See you in the next episode. 20. Linking Google Ads to Youtube Channels: Your new Google account is set up, your new YouTube channel is setup and your new Google Ads account is set up. Now all that's left is to link them together and we will be in business. Make sure your YouTube channel is opened in one tab, like you see here, and your Google Ads account is opened in another tab. That way, we can input the information necessary and switch between the two accounts easily. Let's start by going into your Google Ads account on the top, click on tools and settings. And then in the Setup section, click on linked accounts. Scroll down to YouTube and click on Details, and then click on Add channel. Here you see it's asking for the URL of your YouTube channel. Let's switch to our YouTube channel tab and grab that URL to make sure you are on the mychannel section, you can go onto your profile picture on the top right. Click on it and click on your channel. Then get the URL and copy the address. Go back to your Google as tab and paste that URL here. Select I own this channel. Then click, go to YouTube. This will open up a new tab in your browser. It's now asking you to give this link a name. Just put your business name here and click link. At this point, your YouTube channel should be successfully linked with your Google Ads account. But let's verify it just in case we can do that by going to the left-hand side of your YouTube studio and clicking on Settings. Then click on channel, then go to advanced settings. And you should see under Google Ads account linking that your new Google account is linked. Very cool. Everything is good on YouTube's end. So we can go ahead and click Close. Now let's go back to our Google as tab. Check to see if it's linked there as well. So let's go back to our Linked Accounts main page, go down to YouTube and click details. And I'll write it says here, our YouTube channel is linked here as well. Everything is good on Google ads end. The linking is confirmed and congratulations, your accounts are linked and you are ready to go. Now, before we end this episode, I have a question for you. Do you also have another YouTube channel? You have been posting videos that's related to the products and services that you want to promote. If so, we can connect that YouTube channel to this Google Ads account here as well. Just make sure that the other channel you have is relevant to the ads you will be running soon. For example, if you sell vitamin supplements and you are going to run ads from this Google Ads account promoting those products. But you have a YouTube channel where you pose funny viral cat videos. You don't need to link those two accounts together because the two niches are not related. However, if your other YouTube channel is about vitamin supplements, then we can link the two accounts together right now. Why? Because in a future episode, I will show you how to run ads to people who have visited your channel, subscribe to your channel, or viewed videos on your channel. Those are your warmest traffic and running ads to those people will cost you less and give you the highest convergence. Exciting, right? Can wait. So if you have another channel with content that's related to what you are planning to promote using this Google Ads account. Let's connect those two right now, since the linking process is still very fresh in our minds, I'll use one of my personal channels as an example. In a new tab, I have one of my channels that I also wanted to link to my Google account. Let's go up and copy the URL of this channel. Now let's go back to our Google as tab and in the Linked Accounts page, click on this plus icon. We saw this before. It's asking for the URL of another channel we want to add. So paste the URL we just copied into this field. And then select, I own this channel and click, go to YouTube. At this point, another tab will open and it's asking you to sign in to the second channel account that you are trying to link. Click Sign-in, input the email address and password associated with the second channel, and click Next. Just like before, it's asking you to give this link a name, putting this channel's name in the field and click link to verify everything is set up correctly, just like before, we go to the left-hand side of the channel and click on Settings. Click on channel. Then to Advanced Settings. Scroll down and you'll see the Google Ads account has been laid. Now let's close this window. Go back to our Google Ads tab, refresh the Linked Accounts page and you should see the second channel is linked. If you want to link additional channels that's related to products and services you plan to promote. You can follow this process again and again, tau, right? We are officially done with linking your Google Ads account with your YouTube channel. Congratulations and give yourself a pat on the back. It wasn't that hard, was it? In the next episode, I will give you a quick tour around the Google Ads interface help you become more familiar with this platform so that you can really make yourself at home here. I can't wait to share the next episode with you, because if you like Disneyland, you will love the episode. We will run your Google Ads account as if we were running a theme park. It's going to be a very fun episode. Watch, and that's a promise. Cheers. 21. Fun Google Ads Dashboard Tour: Okay. So you have set up all your accounts and linked everything. I think it would be a good time as any to show you around the Google Ads interface. This will just be a quick overview of what to expect when running ads using this platform. If you have ever visited Disneyland, this episode will be a little like riding on the train that takes you on a tour around the park, showing you the major attractions. Just like the train ride. It won't take you to all the locations and have you meet all the Disney characters. This episode will not go through every section of the interface and we don't need to. We'll cover the bare essentials and leave all the little details for when we actually run ads as it would be more practical guy way. So let's hop on board the Google Ads train and start saying, zippity, do they repay my, oh my, what a wonderful day. Plenty of Google's secrets heading our way. Zippity do, does anybody a lady Luck is on our shoulder. It's a truth. It's actual, everything is satisfactory. Zippity do that as a baby, a wonderful feeling. Let's make money. Hey, if I'm going to be the only one saying, then I'm going to stop. So this is the dashboard and because it is brand new, you won't see any data on yet. As you start building out your campaigns, you will see more and more options that give you details of the ads you are running. I will show you some examples from one of my own guru as accounts so you can see what the format will look like. Let's start with the top of the page. When your ads are not running, you will see this red bar on top. The first time I saw this, I thought something was wrong. But no, it's just a way for Google to remind you that you are not currently paying them money. That's why it's red and a warning. The search icon is used to find your campaigns that you have ran in the past. So being very organized with how you name your campaigns will become important. The reports icon is something that you will probably never use unless you are an advertising agency and need to show your clients reports on how their ads are doing. You would never use this feature. The building icon is where you go to edit your billing information and to check how much money you owe. Google, as you can see, your credit card will be charged automatically each month or if your payment threshold is reached, you start with a payment threshold of $350 and move upwards as you run more ads and build up a reputation with Google Ads, the bell icon will show you notifications that Google half are you. Most of these notifications are just google telling you to increase your budget when you have reached your daily budget is the most useful when it tells you which adds you submit it were denied so that you can fix it and submit it again for review. The tools and settings icon is one of the most used features in Google ads. So you want to get comfortable here. In fact, this is the place where you will start out each time you create a new ad campaign. The three options that you will use the most under tools and settings are Keyword Planner, Audience Manager, and conversions. Keyword Planner is a tool that helps you find keywords to target. It's helpful because it will make suggestions, unrelated keywords to help your brainstorming sessions more productive. Audience Manager is a tool that allows you to create pores of audiences to target. So you can run re-marketing campaigns, as well as track how many people have landed on your website and which pages they have seen. And finally, conversions is a tool that allows you to track how many people opted into your funnel and how many people bought your products and services. And this can be determined by which web pages your customers have reached. If all this sounds complicated, please don't worry, because it will make more sense to you when we run campaigns together. And I can show you step-by-step when and how to use these tools. Right now below the top bar is this tiny little day field. This field is important because it allows you to display the status of your account based on a specific date that you choose. Right now, it's set to all time, which means it is displaying all the information from when you started the account to right now today, long, long time ago in a galaxy far, far away. One of those first days of running ads on the platform, I set up my ad campaign and hit run for an entire day. Nothing happened. No new data was recorded. And yet, when I looked at my billing statement, money was being spent, what the hell was going on. It wasn't until an entire day later that I found out that the date field was set to the previous week. Displaying only the previous week's data. It was like sitting in an ODE meeting room and waiting for people to show up for the meeting when everyone is meeting next door in the new meeting room. So sometimes Google don't automatically update this date field to reflect the date that you are currently in and you will need to update it yourself or risk being stuck in the past and be stuck looking at 0 data. Now, let's take a look at the main dashboard of Google ads. And you can get there by clicking on the Google Ads logo. Since you don't have any data in your account yet, I will show you one of my accounts. So you have an idea what to expect. Just like Facebook ads, google ads also follow a hierarchy system in order to run an ad. That ad has the being an ad group, to run an ad group. That ad group has the being a campaign. So when you want to run ads, you start with a campaign, then move on to the ad group and then onto the actual ad. I know this concept may be hard to visualize, especially if you have never read as before. So let me give you an example. Since you had to tolerate my Disney saying earlier, I know the perfect way to explain this campaign, to add group, to add relationship. You own Disneyland and you decide to caret three sections of the park to target people based on their interests. Fantasy land, a venture land, and Tomorrowland. These are your ad campaigns. Within each section of the park, you build gift shop areas, and this need dining areas. That means fantasy land has his own dining area, a venture land has its own dining area, and Tomorrowland has its own dining area. The dining areas and gift shop areas are your ad groups. Within each dining area of adventure land, there are individual restaurants like the Tiki juice part. Those are your individual ads and there you have it. This makes understanding how to run and manage your ad campaigns easier and more fun. For example, if your Disneyland was losing money, what would you do? You will look at each of your campaigns to see where the problem was. Let's say a venture land was losing your money. You will look at the gift shop areas and the dining areas to determine the source of the problem. Let's say you found out the gift shop areas that ad group was the problem. Then you will look at specifically which Gift Shop was eating up your budget without a return in investment? Oh, it's the shop selling Mickey Mouse hats that's losing you money. That specific ad is not getting any clicks. So you will pause the ad from running, basically shutting down that specific Gift Shop. Now let me ask you a question. Are you in the mood for some role-play? Let's pretend you are the owner of Disneyland and you just found out your park was losing money. How will you manage this theme park business? In the next episode, we will put this scenario into practice. Have some theme park management fun while learning more about the Google Ads dashboard. 22. Disneyland Google Ads Dashboard Roleplay: So you want to know what it feels like to run your own Disneyland. Well, running your Google Ads account is like owning your own theme park. You can manage everything on the dashboard and make sure your business is not losing money by making money. Let's first do a little review of the dashboard and then we will get into some role-play fun. Okay. Here's the Google Ads dashboard. On the far left is where the campaigns that you have created will be housed. You can see there are three campaigns currently running. And we know they are running because there is a green dot on each of them. When you click on one of them, it will show you a list of ad groups housed in that campaign. A little to the right is a column of options that allows you to view the data and make changes at the campaign level. Like if you clicked on an ad groups, it will show you a list of aggregates. In this campaign. There is a green dots showing that each of the ad groups are currently running. If you want to view the data or make changes at the ad group level, you can click on the specific ad group and it will show you information just for that ad group. Let's say you want to dive deeper and see specifically ad is doing well or not. An easy way to do that is to look at everything at the campaign level. So click on the campaign you are interested in and click ads. And you can see the three ads that are currently running. And that's it. You know what? Let's do a quick review of our tour and put our theme park management skills to the test. So let's back out of everything by clicking on All Campaigns on the top left-hand corner of the screen and click on Overview. Are you ready to do some role-play? Let's pretend you are the owner of Disneyland. Here is a fun and purely hypothetical example. This is how well your entire Disneyland is currently doing as a whole. You can see you have paid $23.71 and have gotten 353 views and one conversion. If you were unhappy with these numbers, we can do some management. So while looking at your campaigns, you realize that the second campaign was the problem maker. It cost you $23.18 and you only got three clicks. Fantasy land is operating at a loss. So let's dig deeper. When you click on Add groups, it will show you how well each of the ad groups are doing. How well are the dining areas doing? Let's say this ad group is costing us money without a good ROI. So let's dig deeper and we click on it. Oh, indeed, 313 people have viewed this ad. It cost us $17.95. And now even one person converted. That means 313 people have walked into this restaurant and walked out without buying anything. We are paying the electricity bill for nothing. Let's temporarily shut this place down for now. And we do that by hovering over the green dot. Click on it and select pause. And now dislocation is temporarily shut down. This ad is temporarily paused from eating our budget. Simple right? Now let's say that it's a small world after all, boat ride opened up and all the people in fantasy land started lining up to write that attraction. So no one is going to any of the restaurants. That means the electricity for the entire dining area in fantasy land is being wasted. So in this situation, we will shut down the entire dining area, shutdown the ad group in this campaign. We do that by clicking on this campaign and clicking on Add groups. And we will pause the ad group. That's losing us money. Simple, right? Well, oh no, there was an accident on the it's a small world after. All right. And a visitor just couldn't take the annoying song and dance anymore and jump out of the boat and started yelling at the dolls to shut up. Well, that's not good for publicity, is it? And as a result, everyone started leaving fantasy land to go to a different section of the park. That means our electricity cost for the entire fantasy land section of the part is being wasted. If the ad campaign is losing you money. In this situation, we will pause the entire campaign. And we do that by clicking on the campaign and going up to the green dot on the top of the page and click pause. There. We just completed our damage control and now can focus on the parts of the park that are doing well. This of course, was just an entertaining hypothetical example to help get you more familiar with moving around the Google Ads dashboard. I haven't even talked about how to look at the specific targeting of each ads and edit things like keywords, placements and topics, which one to pause and which one to add more money into because it is doing well. I will take you through this process and explain things in more details in future episode. This was just a basic tour around the dashboard and speaking of which are Disneyland torr, and our management responsibilities are unfortunately over. Please step out of your training and make sure that you have not let any of your personal belongings on the train. I hope you enjoy yourself today. Oh, by the way, when you build your own Disneyland and make sure to give me free tickets, okay. And also please upgrade my tickets to include fast paths, VIP access because I hate waiting lines. 23. WEEK 3 Just What Are We Researching: Welcome to week three of the easy YouTube ads Academy. This week, we will take on something that many people hate when they are planning to run ads. And what does that research? Just a word itself gives me a headache. A word that is synonymous with hours of long and boring, tedious work. Definitely not sexy at all. But it doesn't have to be that way. In fact, I have some strategies that will make the research process quick and painless. Because speed is always of the essence. We don't want anything holding us back from getting our adds up and running. The sooner our ads are running, the sooner our business gets the growth. So let's answer the biggest question of week 3. Just what are we searching for? Doing research accomplishes two very important goals when it comes to running ads. First, allows us to figure out the different places where we can target our ads. Second, it allows us to know exactly what people are searching for so that when we create our ads are sales message will resonate with them. The second goal is quite simple. Once we know the things that people are typing in to have their needs met, we simply say those things in our ads to hook their interest. The first goal, however, is not as simple to grasp unless you first understand Google ads targeting capabilities. And that's when you open a can of worms. Running ads is marketing. And to be successful in marketing, we have to be very strategic in where and who we target. I'm sure you have heard of the phrase, if you mark it to everyone, you market to know one, That's because you can't please everyone. Google knows this. So they came up with not one, not two, not three, but eight different targeting options for advertisers home, my God, my headache is coming back. The truth is, don't be intimidated by their arsenal of options. Only three of them is relevant to us at this time in our business. To really appreciate why we only have to worry about three of the targeting options for now, we have to talk about a movie, a franchise actually. Have you seen the predator movies? It's a franchise about a space alien with super dreadlocks, super strength, and super advanced targeting abilities that allows its kind to hunt other species of animals in the galaxy. They are so hardcore in their hunting tradition that they even hunt their own kind. Now what does this predator character has to do with running Google Ads? Their species are so events that they developed a special technology that allows them to target specific species. When they want to hunt humans, they turn on human targeting and only humans show up on their radar, allowing for easy hunting. When they want to hunt aliens, they turn on alien targeting and only aliens show up on their radar. This makes shooting aliens like shooting fissures in a barrel. When they want to hunt themselves, they turn on their own targeting and the rest of the scenes have to be unfortunately censored. This advanced targeting technology is built into the mask that they wear. Very sexy. And this high-tech mask is our Google Ads system. With Google ads, we have the ability to target keywords every time someone types of set of keywords into Google or YouTube that's related to our business. We can target these people with our ads. With Google ads, we have the ability to target placements. We can tell Google to place our ads in front of specific videos that's related to our business. And Google will do that. We also have the ability to target topics. Anyone with a certain interest in a topic that is related to our business, we can target them with our ads. Awesome, right? But how would you feel if you were a newborn predator and your mom gave you this mask and have you learned all eight targeting options at once? Especially when the other five targeting options are so advanced that you must master the first three before you can use it. Yes, you will have a headache too. This is why we will focus on helping you master the first three targeting options as to not overload our brain with unnecessary information. And that's what we will accomplish this week. Introduce you to key words targeting, placements targeting, and topics targeted. I will of course also explain briefly what the rest of the five targeting options are so that you have an idea what Google Ads has to offer you. Predators use their advanced targeting technology to a 100 to n and eliminate their prey. We will use Google Ads, events targeting technology to a 100 and eliminate, I mean, find and Margaret to our ideal customers, let the hunting slash research began. 24. 8 Types of Targeting Options: Research is all about fighting the different things we can target that's related to our business and using the right tools to get the job done in terms of tours, Google Ads provides us with a targeting options to choose from. But just because there are eight choices does not mean we need to use all eight. Most of them are just not applicable in our business at this moment. One reason is because many of them require lots of data to be collected first before you can use it. Data like how many people viewed your ad, click down it, converted where they landed, which add a saw, where they saw add and so on. And when you create audience poor, so run your ads too. Google Ads requires you to have at least 100 people in the audience before you can remarketing them. Since our account is new with no data yet, we have to start somewhere. And the best place to start is with these three targeting options, keywords, placements, and topics. Even though the other targeting options are not the focus of this course, I felt it would be unfair to you if I didn't at least explain to you what they were so that you have an idea what Google is capable of. So let's briefly go over each and every targeting option right now. First up is keywords targeting when someone types in a keyword or a phrase in YouTube or Google. Google tracks that inquiry, allows us to target this person with our ads. Google calls this a session. And a session is in general around 40 minutes. Now, where did the number 40 come from? From the moment someone logs onto YouTube to when they log off, the average person stays on for about 40 minutes. So within 40 minutes of typing a certain keyword, we can target this person and show our ads to him or her. Second is placements targeting. This option is my favorite because it allows us to pinpoint exactly where we want our ads to run. Are you familiar with traditional advertising? Sure you do. Traditional advertising is when a company pay a TV station to play their ad during a major televised event. The two biggest events of the year in the United States are the red carpet event before the Academy Awards and the famous Superbowl, Have you ever noticed that the majority of commercials shown during the red carpet events target women. Why? Because women make up the majority of the population of people watching the red carpet event. They are interested in fashion, makeup, glamour, and more. And that's what the red carpet pre Oscar show is all about. What about the commercials playing during the Super Bowl event? It's not a coincidence that those commercials contain humor. Beer, girls and so on. Targeting men. Placement targeting is even more laser focused in that if you were selling makeup products, you will want to put your ads in front of popular makeup tutorial videos on YouTube. If you were selling financial advice, you will want to put your ads in front of popular videos talking about financial advice. It's as simple as that. The third biggest targeting option is topics like Facebook, interest targeting, topic targeting. You reach a broad range of videos, channels, and websites related to the topics you select. For example, if you target the auto mode of topic, your ad will show on youtube to people watching videos about cars. The fourth targeting option is video remarketing. This is a way for us to run ads to people who watch your video on your YouTube channel, either as an ad or as an organic view. If someone likes or subscribe to your channel, you can bet they are interested in that content. So why not run ads to these people who already know who you are and your content. Website remarketing is an option that allows us to run ads. Again, people who clicked on your ad, visited your website, but for some reason backed out and didn't obtain or purchase anything. You can create an audience who has interacted with your website a certain way and then run ads to these people again to remind them about your business or convinced them again to take action. Using this targeting option obviously requires you to have data of people who have landed on your website. Remember, Google requires that you have at least 100 people in that audience poor before you can run as to these people. That's why in the beginning we will not be using this option II Margaret audiences is what I like to call the stalker targeting option. Google keeps track of what people are doing online and they know what people are interested in. So if you have recently been looking for airline tickets, they are guessing that you are going to be traveling soon. If you have been searching for bright or videos, they are guessing that you are going to be having a wedding soon. And if you have been searching for making money online videos, they are guessing that you are starting a business soon. See how this works. Creepy, right? Well, that may not be a bad thing because based on people's searches, Google can also create an audience for you of people at a certain stage in their life. Traveling soon, getting married soon, about to have a baby soon, starting a business soon, and so on are all turning points in a person's life. And you, as a marketer, as an advertiser, can take advantage of this to make some money from those turning points. Next, we have affinity audience targeting, which is similar to a market audiences with the exception of duration. In case you haven't noticed any market audiences, level of interest is limited. If you were searching for online tickets, you would probably search for about a week, a month at most, the moment you bought your tickets, you will no longer be interested in airline tickets. And so an airline ad targeting you would be a waste of money. That ad would no longer be relevant. And that's where affinity audiences, takeover. Affinity audiences targets people whose interests are long-term, such as a person who travels all the time during the year and as always buying airline tickets. Google knows this and labels this person as having a long-standing interest and affinity towards traveling. And finally, we have similar audiences targeting. This option is based on the different people who have interacted with your ad, landed on your website and took action. Google is smart enough to recognize those types of behavior and help you find other people who are likely to behave the same. For example, if Sally saw your ad and bought your products the first time she visited your website, Google can go through their records and say, hey, we also know people similar to Sally, who loves this kind of products and also are likely to make quick purchasing decisions. We can ask Google to create a list of people just like Sally, and you can target your ads to them. This is similar to Facebook advertising. Look a like audience, but of course, Google can call it the same as Facebook. So they call them similar audiences. By now, I think you have an idea of my teaching style. I try to only present information to you that is practical and the order in which I present things to you is also not a coincidence. These are the main targeting options that Google ads offers you. And as you can see, it increases in complexity as you go down the list. What Google didn't tell you is that it also increases in pre-requisites and qualifications as you go down the list. When I first heard about website remarketing, I was so excited what you can target people who have landed only a website but didn't buy. How awesome. Let's do that. So I quickly learned the basics of targeting and started to run ads. Since my targeting skills was not perfected yet, many people who saw my ad didn't feel it was relevant and didn't visit my landing page. And since I need at least 100 people to land on my landing page before I can target them, I started to run my as day and night so that I can finally get enough people on my website. I wasted so much money running those ads that when I finally had a poor when 1000 people in the audience will, I was way too over-budget and struggle to make them money back. I learned about similar audiences targeting. I was so excited. Why'd you can target people who are similar to people that bought from you in the past, caused them. Let's do that. So I poured even more money into running ads so that I can sell enough of my products, get enough conversions to be able to create Das similar audience. But guess what? When I was finally able to create that audience, I had a horrible results. Why? Because I didn't take the time to master the basics of targeting. And the people at that finally bought my products were not my ideal customers. And so any similar audiences that were curated from that poor quality ions was even poorer in quality. I lost so much money in the beginning that I almost quit. Listen, I know these events targeting options sounds so awesome. And you want to do that. You want to start using those tools. But if you don't take the time to master the basic targeting tools, your business will be operating at a loss before you can recruit those losses with profits. Now you understand why if you had the predator mask that gives you a different targeting options, you take a slow and learn the basics. First, running ads is like a battle. If you want to survive, you have to say careful and look for an opportunity. Google will never tell you you are not qualified for the advanced targeting yet. They want you to use everything and do everything as soon as you can. They make more money that way. Please don't learn the hard way. This famous saying cannot be more true here. Learn how to walk before you learn how to run, learn how to run before you learn how to fly. And that's what we're gonna do in the next coming episodes to show you how to master the three basic targeting options of Google Ads. Let's build a strong foundation for your skill set and your business so that when you are ready to fly, you fly higher than you can ever imagine. 25. 3 Main Targeting Options: Before we start the online walkthrough tutorials that will show you how to do research efficiently. Let's first talk about the three main targeting options in more detail to prepare you for what's to come. A targeting options simply means, Who do you want to see your video ads? When we start doing research, we have three main options and we do it in this order. Keywords, placements, topics. The reason why we start with keywords is because words are the foundation of everything. It would be great if we could step into a room and a computer can read our minds, translate our thoughts, and convert them into keywords for us to using our ad campaigns. This will be especially helpful if you have an idea in your mind, but just couldn't quite put it into words. Well, until the red lawyer from Batman Forever invents this technology for us to use in the real world. We will have the set of for doing things the old-fashioned way, which is being good at articulating our ideas down to our fingertips to be picked up by a keyboard. If you are searching for something, you need a typing a word to describe what you're searching for, right? And that's why if you use the key words targeting option in Google ads, you will get the most which from keywords, meaning you will get the most eyeballs on your ads if you target specific key words. And because there's so much traffic to be gained from using keywords, many of the traffic coming your way may not be high-quality leads. As a consequence, you may end up paying less than average for views. The average cost per view is around $0.10. Sometimes you can get that down to even $0.05 per view, which is extremely cheap for us digital advertisers. Keyword targeting is also what makes YouTube different than Facebook. When someone types in a word or phrase in YouTube, they are actively searching for that vein. So keywords equals intent. Once we have done our keyword research, we can move on to placement. Targeting. The cool thing is at that time our job gets easier since we already have a set of keywords that we know people are searching for. We can simply type those words and phrases into YouTube to find popular videos where we can target our ads to. And that's what placement targeting is. You tell Google as to play your video ad in front of specific videos or all videos in someone's YouTube channel. If you think about it, this is just like influencer marketing. And influencer has putting the time, energy, and money into building a channel with tons of followers and traffic. The ad that you run to those viewers is like a sponsored post tapping into the audience. You pay Google ads for this exposure and Google splits and money between themselves and the channels owner. Because placement targeting is highly targeted with more high-quality leads, you may end up paying a little more than average per view. For example, especially during the holidays when lots of people are running ads, it's possible that you may be paying an average of $0.20 to $0.30 per view depending on the product and service you are promoting. And finally, the third main targeting option is topics. This is similar to how you target people with Facebook advertising, which is targeting based on the things that people are interested in. Topics is interest targeting. The two major differences between topics research versus keywords and placement research is first, topics research is done when you are building out your ad campaign. Unlike keywords and placements, research, where you can do the research first and then Days Later, input the information into the campaign you are building. The research done on topics is done. Wow, you are setting up your ad campaign. That's because the tools you need are only available when you are setting up your campaign. Second, successful topics research is completely dependent on the specific product or service you are trying to promote. As powerful of an advertising platform, Google ads is. And as much as they tried to have every topic category available for you to select, they sometimes just fall short. For example, I sell and Instagram growth course. But if I just typing the Instagram word into the topic search field, I come up with topics like are they entertainment, humour, funny pictures and videos, or Internet and telecom, email and messaging, which doesn't have anything to do with my Instagram course that I'm trying to sell. Even when I typing the keyword Instagram course in the search field, I get topic suggestions like advertising and marketing, business operations management, strategic planning, which is, again, isn't very relevant to my course. However, if I was a real estate agent trying to drive some traffic to my business and I typing the word real estate into the search field, I get topics like real estate, property development, real estate listing, bank owned and foreclosed properties, commercial properties, lots and land, residential rentals, residential sales, and so on. You see how the topics that Google is suggesting to us are much more targeted now and very relevant if we have a real estate business. Because the topic suggestions are directly related to your products and services niche, essentially, your experience using this tool will vary. This is why it's probably the least used targeting options on Google. But if you can find relevant topics that's related to your business, it can be an effective tool in your arsenal, okay, without I said it's time to get down to business and start our research. I was thinking, what's the best way to make this learning process as quick and as easy as possible. So then I thought, why not give you an overdoes shoulder walk-through tutorial on how I would do the research if I was in your shoes. So let's make this interesting with specific scenarios to show you how to do keyword research. We will pretend we are trying to sell an online course or an online guide about weight loss. For placement research, we will pretend that we are trying to sell membership to a dating app. And for topic research, we will pretend that we are trying to sell video cameras from our photography warehouse. There, there should be a pretty good range of niches, a digital product, a Digital Service, and a physical product. How does that sound? Okay, I'll see you in the next episode, starting with keyword research. 26. Keywords Research Overview: I know you are eager to get started searching for keywords to target for your ads. So let me give you a quick overview of the most efficient ways to do keyword research and what tools you have available to you to get that job done. But before we do that, I have to take a minute to break down a myth that many people have about keywords. There is a myth, there is somewhere on the internet, is a secret location where all the most precious keywords in the world for your niche can be found. And if you could only find allocation, you will be filthy rich. Is that true? Is Indiana Jones a real person? Is that golden idol real? You believe it, you would have unfortunately fell victim to a scam online, which is people selling you information of where to find the best keywords. That location is a myth. It's like believing in the holy grail. It just doesn't exist. There's no secret location where you can find magical keywords. In fact, everyone who is currently running ads are all researching and using similar keywords. And they are all fighting to have their ads shown when someone types in their keyword. And that is why Google has an auction system. The person who is willing to bid the highest at that moment in time for that particular keyword will get to have their ads shown at that moment. So as we research for your keywords, I want you to have a realistic mindset, which is everyone has access to the same key words. There is not a place where there are special keywords to be found. You simply do your best and let the data decide if the keyword you are using gets you the right leads or not. What we are doing with keywords is we are meeting people at the right place and at the right time, someone goes onto YouTube and they are searching for ways to lose weight within 40 minutes of this search are video ad about our weight-loss program will play in front of them. We are meeting the viewer at the right place and at the right time. And we meet them by guessing what they are typing in. And that's what keyword research is all about. Do you remember the three categories of searches that people are making on YouTube? We covered this in the first week of the course to jog your memory, download the research may easy Excel document that I made for you. This is a worksheet that will help you organize your research findings and make your research as efficient as possible. So it download it and open it up. As you can see, the first tab says keywords research session. We start with a column called keywords poor. This is a place where you can put down all the keywords you find when you are doing research. I'm brainstorming of ideas. The next three columns help you separate your keyword findings into three groups. People are on YouTube because they want to know something, to do something and to buy something. Does this ring a bell? Great. As you find more and more keywords and add them to your key was poor, you can start to sort them and categorize them into these three groups. Then the last step is to pull ten of your favorite keywords from all of your findings and put them in your top ten golden column, the next ten in the silver column, and the next one after that in the Bronze column. It's a rewarding feeling to have everything organized at that point. And that's why I made them gold, silver, and bronze for you, just like the Olympics. Fine, right? You notice that I filled out some of the columns for you already using the weight loss example. So you have an idea, the overall feel of the columns, all the ideas from the keywords Poor came from doing research from five separate locations. Google Trends, Google Keyword Planner, YouTube, keyword tour dot IO, and finally, Google itself. While we visit these five locations and in gas specific order, our goal is to find a total of around 30 keywords. Why just 30 keywords? Why do we have the visit five different locations, and why should we visit them in that specific order? Well, let me answer that right now. Long time ago when I was learning about Google ads, I paid literally thousands of dollars for courses and training about the subject myself. And one instructor told me that finding a profitable keyword is like finding a needle in a haystack, meaning you need to test tons and tons of keywords to be able to find a handful of ones that will work. And that makes sense. So he advises students to research at least 200 keywords, put them in their ad campaign for targeting. I did that. I spent hours researching online. I think I spent an entire day researching. And when I finally put them into my ad and hit run, only about ten out of my 200 keywords got a chance to be tested. The rest didn't even get a chance to run. How come? Because the budget when I started out was only $5 per day and $5 was not enough budget to test all 200 key words. It's not enough of a budget to be spread evenly across 200 plus keywords. Oops, my instructor forgotten, mentioned something to us since he was an events advertiser, he was spending at least $100 a day on ads. So 200 keywords is totally fine for his budget before us in the beginning of running ads, spending $100 a day is like cutting off your leg and handing it to Google in exchange for running ads. It's too expensive, not to mention how paying for software is crack myself up. Ok. This is why when we are starting off with a daily budget of $5, we target only around ten keywords. With a budget of $10, we can target around 20 keywords and so on. This will ensure it each keyword that we ask Google ads to target, we'll get a chance to run, check this out. If you ask Google, how many keywords should you use for Google ads? Google tells you 20 keywords. And why, how did they come up with that? Number? One reason is because they expect an advertiser to spend at least $10 a day on one campaign. In fact, currently, if you spend at least $10 a day on Google ads, you can contact Google and asked for an account manager to be assigned to you. You can e-mail or call this person. If you have problems running ads on your account, you see one of my account manager name is Michael and he sent an email to me to make sure I was spending at least $10 a day with Google before he agreed to answer my questions. This policy may change in the future. So please check with Google ads just to be sure. Just as a fun fact, wanted to know what is the limit for how many keywords you can have per ad group in your campaign. No, not 100. No, not 3 thousand, but 5 thousand. You can target a maximum of 5 thousand keywords at one time. Couldn't Lord, I don't even want to do the math of what your daily budget will have to be the pole died off. This definitely does not apply to us. So when you are doing research for keywords in the beginning, don't exhaust yourself. Search for around 3250 keywords. So you have enough room to work with, trust me, that is a much more manageable number then to find 200 plus keywords in one session. And when you are searching for keywords, the best place to find them are in a cave somewhere hidden from sight. And if you pay me a lot of money, I will be your tour guide and show you where these precious magical keywords are. Wait a minute, you still believing the myth, Don't you? Remember, there is not one single location where all the keywords can be found. The five best places to find them and find them for free are from Google Trends, Google Keyword Planner, YouTube, keyword Tour de IO, and finally, Google itself. Why do we need to visit five locations and why should we visit them in that order? Google Trends is a great place to start because it will show you all the trendy, most popular keywords being used right now. There's nothing worse than starting your research with words that people are not even searching for. Once you know the hottest words that people are searching for, we go onto Google ads keyword planner. This is a tool that Google created specifically for advertisers. It will help you get more related keywords suggestions. Then Google.com will, since we are running YouTube ads and it's going to show up on YouTube. We then move to youtube.com and search for keywords in the search field. But this field with suggestions of related keywords is limited. Don't you wish there were more suggestions? That is why our next occasion is keyword tool or dy o, which is a place that will show you longer lists of related keywords found on YouTube. Cool, right? And finally, we circle back to the main website of google, google.com, where I will show you a secret location to find extra keywords that many are not aware of. Are you getting excited? I know I am. So let's stop talking about doing research and actually do it. I will see you in the next episode. 27. Keywords Research Walktrhough video: Let's get the ball rolling and start our keywords research. Right now. Make sure to download the research made easy Excel document and open it in one window. Then in another window, open up Google Trends. And we can do that by typing trends dot google.com. Welcome to Google trends. This is a tool from Google that will tell you what is trendy and popular right now on Google and on YouTube. So tidying our keyword weight loss into the search field, we'll see the popularity of this keyword across the United States passed the last 12 months. If you wanted to see the results across another country or the world, you can switch it here at the top, but we will leave it in the United States just for now. Google Trends gives you a lot of information such as interest over time, interest by subregion related topics and related queries. When you look at interests over time, you can see that weight loss searches peaked around the beginning of May. This is a little tip that in the future you may consider really focusing on this keyword during that time of the year. When you scroll down, you'll see interests by subregion is shown here. The Alabama is a state with the highest number of people searching for the keyword weight-loss. So if you wanted, you can consider targeting the state when you run your ad campaigns later on. But let's not get sidetracked. Our goal right now is to get a pool of around 30 keywords related to weight loss. So let's take a look at the related topics and related queries. You can see one of the top searches is the cert food diet that I pronounced that correctly. Not sure. If you have never heard this diet like me, you can Google it. You see articles titled Does cert food diet, everything you need to know. And another description that reads discovered the original International dice sensation used by Adele, UFC champion Kanyama Gregor and etcetera, etcetera. This looks like a good keyword to target because people are searching for this type of weight loss diet right now. So we'll open up our Excel sheet and put this keyword in our keywords pull. We also see another keyword, Adele way last 20-20. Hey, we just saw the celebrities name mentioned with the search food diet. But just in case we can Google the keyword and we see images for Adele, we lost people asking how the Adelle lose weight and exactly how Adele lost 100 pounds? Yes, this looks like another good keyword to add to our poll. Let's do it. Okay, moving on, another top keyword that's related to weight loss is the celebrity Chadwick Bozeman. I just happen to know this tragic story. But let's pretend I didn't know and Google this keyword phrase. You can see the articles headlines read. A Venture Star, Chadwick Bozeman steps out for the first time. Black Panther fans worry about Boltzmann's weight-loss. Is hea healthy? He really die. And that's when you realize that people are searching for this keyword because they are concerned with his health and not because they are interested in his weight-loss plan. In this case, we do not want to target this keyword for our business. It's such a tragic thing that happened to him. I'm a Black Panther fan. Really sad to hear about it. So may he rest in peace. This is also a reason why if you are not familiar with the celebrity or the story surrounding a certain keyword phrase. A simple Google search will let you know if you should target that keyword or not. Moving on, we see another celebrity with the weight-loss keyword. Just to show you again if this is relevant to us or not, we can Google it. So we typing chrissy metz, weight-loss And we see images and then a headline that says chrissy metz, weight loss journey, everything she's revealed. Okay, that seems like it's relevant. So we can put that in our keywords pool while we are at it, you can see another top keyword is best Weight Loss pills 20-20. That sounds like an awesome keyword. And it reminds us that pills is a trendy word that people are including with their weight-loss searches. So let's add that to our list as well. When we click the right arrow, we can see other related queries. Lots of celebrity way law surges. Let's skip that for now. Oh, here's a good one. How much the walk for weight loss? That's a great phrase, definitely relevant. Let's put that in our poll. Then continue searching. That's it. Currently the search term is set to web search on Google. We can also go to the top of the page and switch it to YouTube search. And this should give us new results. So let's scroll down. And yes, there's a phrase called celebrating my one pound weight-loss. So let's take that one. When we click the right arrow, we see even more new ideas. Walking for weight loss and yoga for beginners. Let's add those to our less to. At this point you may be thinking, but June, what if my weight loss product has nothing to do with walking or yoga? Well, don't worry too much about being super specific right now. This is just a brainstorming session. We are writing down things that are trendy and related to weight loss. It may inspire us to come up with new ideas later on, such as if you are selling Weight Loss pills, you can always target keywords like walking and yoga. And start your ad by saying something like, hey, are you tired of doing yoga for weight loss? Or are you tired of walking for weight loss? Well, try my pill. You see how this works? That's what brainstorming is all about. One last thing we can do here is you see how this search term is currently set as rising. That means the results are becoming more and more popular. We can also click it and select top. And this will give us further related keywords that are currently at the second, at this moment in time, the most trending. And we can go through each page to see if we can add other keywords to our list. Cool. Alright. Okay, we now have about, see 1-2-3, 4-5-6, about 12 keywords more than enough. Let's move on to the second research location, that keyword planner, signing and open up your Google account. Go to the top of the page that says tools and settings. Under planning. Click Keyword Planner. We don't need to read their guide right now because I'll show you how to use this tool so you can just close it. Then click on discovered new keywords in the search field, typing our keyword weight-loss, then click Get Results. The Keyword Planner is a tool that Google developed specifically for advertisers. So it will give you the average monthly searches per keyword, how competitive that word is, and the costs for the top of bids. Keeping mind all this information that you are seeing is for Google searches, not YouTube searches. So please don't get distracted by these numbers. You would never have to pay $1.53 or $6.22 for a click on your YouTube video ads that we will be running. So don't worry about it. Remember an average view or click is around $0.10 for us, we are only here to get keywords ideas. So we can look at the list. I see Best way to lose weight. That sounds good. And it also has a lot of month researchers. So let's put that down. And fastest way to lose weight. Most sounds good. After you look through this list, we can get a little bit more specific. Remember the word pill and the word yoga there Google Trends told us was popular. Renelle. We can experiment by typing Weight Loss pills and click Get Results and looking through it. Oh, look, weight loss supplements. We may have never even thought of using the word supplements, but since we typed in pills, that is definitely a popular related word. And so is the word tablets. These are all good ideas and it's almost like going through with authorise and looking at synonyms. The only difference is these are all words that are currently being searched in the world, which makes them even more valuable than a regular synonym. Now let's check some results for weight loss. Yoga, tagged, adding, and look at the list. Even though there isn't so much people searching for the term in yoga for belly fat. I really liked that belly fat term. So I'm gonna put that down just in case. Same thing for fat burning yoga. That word burning sounds dynamic and maybe I'm a little biased towards dynamic words. So add that to worst-case scenario. We will target that keyword. No one searches for that term, in which case we don't pay when I keywords to run, so no problem there. The last thing we can do with Keyword Planner is a search for even longer keyword phrases. This is called Searching for long tail keywords. You can get super specific and as you go more specific, you will have less competition, but also less traffic. So let's experiment on that. Let's try something like how to lose weight in when we call less, we type that in. And you can see there's pretty much no searches. There's an average of ten searches per month on the phrase, how many calories less to lose one pound and ten searches per month, that means 30 days, only ten people search for those keywords. Even if you like that phrase, I wouldn't recommend targeting it because it has such a low interest, the ads that you are running to target that long-tail keyword probably will never run. So let's think of a better phrase. How about the phrase how to lose weight during quarantine? I'm really curious about that result we can get from that, you know, how much I love relevant situations and circumstances, right? So we put that in and oh, look great. There is an average of one K to ten K monthly searches for that keyword phrase and the competition is low. This is definitely something we can consider targeting. So let's put that in our poll. So you have an idea how this works, right? One thing to keep in mind in terms of the length of your keyword phrases is that Google ads will not allow you to target keywords that are longer than ten words. Like this example, if you put in the keyword, how do I grow on Instagram today, that is 2021 and now 20-20. Google will give you an error and go a Keywords cannot contain more than ten words. Okay, now let's move on to the third location, which is YouTube. So opening up a new window and typing youtube.com. Doing research on youtube is super quick and easy. You actually know this. You type your keyword into the search field and before you click Search, YouTube tries to guess how your sentence will end. All these suggestions they are giving you are based on what people are currently searching for. So you can get a list of keywords pretty fast from doing this. Like you see, weight-loss meals is part of the suggestions. We can add this to the list. And if you change your searches to weight-loss meals, even more suggestions pop out. All of the day. It's breaking down weight loss meals for men, for women, beginners and on a budget of very powerful keywords to use. So let's just write a few of them down. Okay? Let's say you typing something specific and you wish YouTube would give you a longer list of suggestions, but it doesn't. So what can you do? I discovered another website that can help you with this. So let's open up another window and visit location number for typing Keyword Tool dot IO. This is another popular keyboard tool. And what I like about it is that you can search across different platforms, like Google, YouTube, being Amazon, eBay Play Store, Instagram and Twitter. Pretty cool, right? So let's just select YouTube. And let's say we now want to look up the keyword, weight loss meals. Click Search. And you'll see this long list of keywords, suggestions based on YouTube searches. Don't worry about the side column filled with information. We don't need it. We don't need to pay for their service. We are just looking for keywords, suggestions and nothing more. So let me put down a few that stands out to me. I like weight-loss meals with chicken because the word chicken is specific. I also like weight loss meals at home. Way allows meals for a week because they're all pretty circumstantial, which is great. Just one or two of these circumstantial words may really hook your potential customer and made them feel like it's exactly what they are looking for. This will make creating your video ad easier because it will make your sales message sound relevant to whoever is interested. I can scroll down some more and let's see. Oh look, 400 calorie meals weight-loss. That sounds like a specific diet plan. If you are selling Neil plans, that is a practical and tangible number, the hook people's interests. So definitely want to add that to the list. By now, you should have a keyword list of at least 30 or more words. But let's say you are still hungry for keywords, hungry for weight loss meals, keywords. The last place we can go is Google itself. So let's open up our last window and typing. Google.com. We can typing way last meals. You can take some of the suggestions that pop out. But what I want to show you is what happens when you click Search. Google wants to know my location. Note, thank you. Block. Skip the ads, and scroll to the bottom of the page where I have so many ads about way law has now you know, why is a $1 billion industry, right? Okay. So when you get to the bottom of the page, check this out. Searches related to weight loss meals. That awesome of all the courses and teachers I had autonomy about SEO and key was research. No one has ever told me this. And yet it's there in plain sight. You can see how specific it can get. Simple meal-plan to lose weight, seven day diet plan for weight loss, 30-day meal-plan for weight loss. Idea really happy when I see numbers in keywords because that makes the phrase tangible and doable. Anyone can just say they have a diet plan, but to say that they have a seven day DIA planet that makes us super practical and attractive, right? So we can write those down and if you like a specific phrase, click on it and do the same thing, ignore all the ads and search results, and scroll down to the bottom of the page and look, oh, look at that. That sounds so catchy. And they actually made me want to buy this meal-plan fast way, last diet plan lose five kilograms in five days. It's just awesome. I can visualize me getting that result if I bought that product and that's what you want your customers to feel. To feel that they can get a specific result from that awesome headline, that awesome keyword. So that's it. When you are done adding words to your keyword pool, maximize this excel sheet, and you can start to organize your findings into three groups to know something, to do something and to buy something. Here are some examples. Let's say you see this phrase, fastest way to lose weight. You can leave it as it is and put it into the column. Or you can add a single word at the end that makes it even more attractive to people searching for it. Like adding the word guide at the end of the sentence and it certainly fits into the to know something column even better. Fastest way to lose weight guide. You can do the same thing with walking for weight loss. You can experiment and add the word tips, walking for weight loss tips. In general, the two knows something column usually contains words like Guide, tips, tricks, HEX, Help, secrets, course, tutorial, walkthrough, advice, and so on. Keeping mind that a slight difference in keywords by adding or deleting a word can have a huge impact how well it runs in your ad campaigns. So you definitely want to experiment and switch things around just to test different variations of the same phrase. For the to do something columns. Many of the phrases starts with how to. That is a very popular search term on YouTube because it's people wanted to know how to perform a certain task. For our example, we have how to burn fat using Yoga, how to lose weight on a budget. And my favorite held to lose weight during quarantine. You can do the same thing with the two by column. This is all about people who are interested in a specific product review that's related to weight loss. The most relevant one in our list is obviously this one. Short food dye review. By the end of this episode, I should definitely learn how to pronounce that word. People searching for that is pretty much interested in buying it, right? So you can put your weight loss ad in front of those people, convincing them to purchase the product if you are affiliate for their product or introducing them to your own brother. That's what meeting your customer at the right place and the right time is all about. And finally, once you created this list of three columns, you can start selecting your favorites and placing them in the top ten golden column, the silver column, and the Bronze column. After you do that, you will have a list of keywords ready to test. Just remember as you do research online and visit the five locations, please don't fall into the rabbit hole and spend hours doing research. The process is supposed to be quick. We only need around 30 to 50 keywords to start. And as you can see, we took around 15 minutes to do this. So at this time, you can just highlight everything in the excel sheet, deleted and start researching and inputting your own keywords for your business. I am not going to delete this right now because I want to provide an example for you when you start gay, we just finished our keywords research. Definitely pat yourself on the back. We took what could have taken days and did it in about 15 minutes. Cheers to that. 28. Placements Research Walkthrough: Welcome to the placement research walk-through tutorial, things get easier and more fun from here, the hardest part of any research is faking. Now just what should you type into a blank field that's staring right back at you? But guess what? You already found a bunch of 20 keywords from your research. And now we are going to simply type those words into YouTube and find specific videos related to our business symbol, right? Well, it is, and it's also going to be fun. Doing keyword research is unfortunately boring, even if it's only for about ten minutes. I mean, you're looking at a bunch of words on screen that doesn't have any life to it. But once you start typing in those words into YouTube and start seeing the results, seeing all the videos that you could possibly put your ad in front of, suddenly everything comes to life. You can't even more keyword ideas for your business and the possibilities are truly endless. Now, I am not just hyping this episode just so you're like him more, you'll see how fun it is once we started looking at the different videos that we found. But just because it's simple and fun doesn't mean you should take it for granted. Here's the significance of what we are doing. I think of keywords research as the king and placements research as the queen. Searching for keywords is basically coming up with words and ideas that describes your business and help strangers Find Your Business. Searching for placements is testing to see if those words and ideas actually work on YouTube for your business. For example, if you came out with a dating app during the pandemic and you try to target keywords like dating apps, coronavirus, you may be wasting tons of ads spent without a returning investment. How come? Google Trends said that the keyword dating apps, coronavirus, is currently the third most trending keyword searches on the net. It just doesn't make sense, right? How could targeting this keyword actually make you lose money? Well, I will answer this question in a few minutes. Let's get started with the placement research walkthrough. Opening up your research made easy Excel document and click on the second tab that says placements research to keep things fresh. We are going to play a different scenario today. In this episode, we are pretending that we are trying to sell membership to a dating app, basically selling a digital service. So as you can see, I already did some basic keyword research for us to get started. I give you five columns. Each is example of a trending keyword related to the dating app that we are trying to sell. I found these keywords by following the steps that we covered in the last episode. We will simply type these keywords into YouTube and see if we can find any videos irrelevant to the keywords that we can put our ads in front of. Once we find them, we will simply copy and paste each and every URL of the videos into its respective column. Our goal is to find at least 30 to 50 placements. Ready. Okay, let's do it. Start by opening youtube.com. The first keyword we want to find placement for is dating apps review. So let's type that in and click Search. I usually like to start off the word review somewhere in the keyword phrase because anyone typing in that word is very likely interested in purchasing that product or service. There is a strong intent there. Okay. We can see the first result is best online dating apps of 20-20, no bullshit review and recommendations. Perfect. People who watched this video is interested in learning about the best dating apps to try, and they'll probably be interested in trying ours as well. So let's click it. Copy is URL and paste it in our first column. Let's look at the next one, which is the best dating app. Honest review. Yeah, this sounds great too, for the same reason as the first video. So let's copy and paste this one to. The third video is tinder versus hinge. 20-20 edition was changed. Absolutely love it. It's so specific. I mean, you have the B, sincerely interested in dating apps if you are watching this video, right? So let's copy and paste this video as well. The fourth video title is for Best Dating apps for shy guys. Shy guys, that's an awesome keyword wherever we related to many guys using dating apps, let's add this keyword to our list and create a new column to test how popular this phrase is. 00 of this ad is such a good one, is such a good example that we ran into it. This lady starts her ads saying, one of the most common mistake men make when approaching women. Must common mistake men make when approaching women almost have no clue that they're making it. Every time a guy approaches, meaning one of three scenarios plays out. Scenario number one, he talks to me without ever makes you want to hear the rest of it, right? And that's when, you know, is a good ad. She is trying to sell a dating course for men, teaching them how to communicate with women. And she decided to place her ad right in front of this video, which is exactly what we are doing. This ad is most likely targeting men 20 to 40 who's not married, reaches my demographic. And since I am choosing to watch this video called for Best Dating apps for shy guys, I am very likely to be interested in her digital product. Now, are you getting excited about what's possible with YouTube advertising? If you know what you are doing home, I God, you will find tons of your ideal customers and makes so much money. Okay, a little sidetrack there for a moment. Let's continue. What would we be doing? Oh, yes. We wanted to add this shy guys keyword term and create a column for it and then copy and paste the URL of this video in that column. So we do that. And moving on are great. Another great example, this is what I was hoping to show you. The title of this video is reading Tinder messages. I made a tinder for 20 minutes and this is what happened. Even though this video has 2.2 million views. This is the type of videos that we do not want to target. Y, because the people who are watching this video are most likely interested in the entertainment value of the video and not because they want to learn about dating apps. Same thing with these videos that's titled, I tried dating apps for a week. This is what happened and men stop using dating apps. Here's why. These two videos, as you can guess from their titles, were curated to entertain people. The audience that's watching them are not likely to be sincerely interested in dating apps, but just curious about these two influencers dating story. That's why we do not want to place our ads in front of them. Ok, we can move on to our second column, this keyword phrases, dating apps for serious relationships. And the first result, top five dating apps for a serious relationship title. If you are watching this, you are definitely interested in hearing about our dating app. So let's grab this URL and paste it in the column. Looking at the other results, we see a video that's titled Top five dating apps for serious relationship in India. Obviously this is dependent on our business. If our dating app is worldwide, Sure we can target this video, but if our app is more local in the United States, for example, then we don't want this video in our list pretty logical, right? What I wanted to show you is this example, the video called seven amazing dating sites at 100% free. We don't want to target this video. And I think you know why? Because of that God awful word, free, 69 K views. And I bet that majority of viewers are watching this video to find a free dating site or app to use. People looking for free things are the worst for your business. If we place our ads in front of this video, people may watch our ads, but not click it or convert because they want things for free. And yes, we will be paying tons of ad spend, definitely not worth it. This is what I call generating poor quality leads, just not worth our time. So let's skip it and move on to our next keyword column, dating apps that work. So we type that in and I look, dating apps that actually work, the keyword actually sounds pretty cool. We might want to target that were later. And on the bottom, the less you see dating apps for 18-year-olds. Even if we were able to find a popular video with sincere viewers interested in dating apps, because the age range is 18, I would not recommend targeting them. My experience is the 80-year-olds tend to be more frugal with their money. That may be biased, true. But if you are on a budget, try to avoid targeting your ads to 18-year-olds and focus more on people older with more money to spend. Moving on to our fourth column, keyword phrase, dating apps, coronavirus, we type that in and we start to see results like how well coronavirus change dating, what dating during coronavirus pandemic look like online dating surges during coronavirus. Remember in the beginning of the episode that even though the keyword dating apps, coronavirus was training online, I told you that you will lose money if you advertise in front of these videos. Do you remember that? Well, now I think you can guess why write. These videos are what I call news report videos. They are covering a newsworthy story related to our dating app niche. The majority of people watching these videos are probably not interested in dating or getting a dating app. They are watching the video just like a person watching news on TV. Targeting these viewers will be a waste of your money. Most are watching because they are interested in the breaking news of the topic and not because of interest for the topic itself. So you get the hang of this, right? We can do one more column just to see if we can find any other good placements or bad placement examples. So we type Tinder dating and we see the results. The first video is five beginner Tinder mistakes to avoid. This is kind of a gray area. People may be watching this to learn how to use the app better, which is good. But they may also be watching because it's entertaining and funny. So you have to make your own call on this one. If you do choose to target this video, I will keep an eye on the views, the clicks and conversions for your AD and watch them closely. I do hover like this second video titled ultimate Tinder guide, Tinder tips for guys and girls. This sounds like a helpful information or video with more intend to teach then to entertain. So let's grab it. Moving down the list, you see the video surprising my tinder date with the best day ever know. Definitely an entertainment Focus Video and another video below it that is called almost derailed there tinder date? No, definitely another entertainment focused video. We only want people who are watching to learn and not to be entertained. So we will skip these placement choices right now. How about this video? What is tinder and how does it work? We couldn't ask for a more perfect title. Looks like a video that is purely informational without trying to be catchy and without a click bait title, which is exactly what we want. So we will add this to our list. As you search through more and more videos, it will start to get annoying that you have the plays, each of them in their own column and that my slow you down a bit. I want you to start with this column setup first, the first time you do placement of research because you can visually see which column has the longest list. It would tell you immediately which keyword phrase is the most popular with tons of videos you can target on YouTube. Like you see, we have a long list of placements for the keyword Tinder dating. You can start to brainstorm your video ad idea to target people watching these videos. You may start an ad by saying, Are you getting enough dates on Tinder? If you are, then you can skip this ad. If not, don't worry, I wanted to show you another app that's just as good if not better, You see how effective that sales message would be, right? Aren't you glad you did this research before you made your video ad hostname, right? Hope your creative juices are flowing like crazy right now. I know we went through a lot in this episode. So let's summarize a few key points cover today. Think about the psychology of the viewer watching the video you are thinking of using for your placement ad campaign. Are they watching the video because they are sincerely interested in learning more about the topic and taking action? Or are they watching the video? Because one, it's entertaining and funny. Two, it's an engaging news report. Or three, it's a video that teaches them how to get something for free. If it's because of one of these three reasons, don't include it in your list. Those are not high-quality leads or even lease at all for that matter, you want to focus your advertising efforts on serious customers. Remember, our goal is to get around 30 to 50 placements right now, the more the better, because some videos may not have the option to run ads. There channel owners either didn't bother monetizing their accounts. They didn't want competitors to advertise in front of their videos. In any case, you want a large pool of placements to target. If you can. You want to find videos that are not only relevant, but also have at least ten K plus views. That way, you know, there's a market for that keyword phrase. And finally, YouTube searches also works off of context. That means the search results doesn't necessarily have the match. Each and every one of the keywords that you put in. Youtube is smart enough to guess what they think you are looking for based on context, like if you typing the keyword, dating apps review. One of the top results is tinder versus hinge. 20-20 edition was changed. Notice how this video doesn't have a single keyword that we typed in. And yet it's just as valuable and relevant to our search query. You can use this research opportunity to generate new keywords to add to your pores. Okay, with that said, it's time for you to start your own placements research. Let me know if you have any questions. Okay. Happy Valentine's Day and happy hunting. 29. Topics Research Walkthrough: Welcome to the topics research, walk-through tutorial. Doing research for topics to target is by far the easiest to do. So easy that it's built into your ad campaign settings. And all you have to do is select which topics you want to target for while you are building the campaign. However, topics research, and I unfortunately have a love and hate relationship. Sometimes the targeting works like a charm and we love each other. For example, I have a course called the e-mail marketing Academy. It's where I teach entrepreneurs how to build their email list and how to write simple sales emails. And in copywriting, I want to promote this course using YouTube ads. I create a new campaign in the Google Ads. Scroll to the topic section of the campaign and click on topics in the search field. I typing email. And look under the topic of business and industrial, There is a subcategory called email marketing. I simply select this option and congratulations to me, we are done and that's how you do topics research. This concludes our episode for today. Thank you and goodbye. Sorry. Just couldn't resist that joke. But you can see how easy it could be to do topics research. Ray, sometimes Google ads has a topic or subtopic that is exactly word for word related to your business. Select it and you are done. But other times, it takes a while longer to dig through all the layers of topics to find one that relates to you. If there is one, and if you can't find it, that's when you start to have a relationship with topics targeting. But don't worry because that's what this episode is about. To show you some strategies that will help you quickly find the topics that applies to you. Topics targeting is just like Facebook advertising's interest targeting. We start with a main topic and just like peeling an onion, repeal through layers and layers of sub-topics to find something that matches our business. When found, we select it. And Google ads will find videos on YouTube similar to that topic and place our ads in front of those videos. This research process is supposed to be a fairly quick, that's why you don't do this research beforehand, but use this tool when you're building out your campaign. We have done research for weight loss and done research for dating apps. Our last scenario is pretending that we own a camera store and we are trying to sell specificly video cameras. So let's get started. Opening up your Google Ads account. Make sure that campaigns button is highlighted and click on the plus button. Then click on new campaign. Select create a campaign without a goals guidance. Click on video, and then continue. Don't worry, we are not running a campaign right now. We are simply using the topics research tool. But before we do that, under budget and dates, go to the campaign total and switch that to daily. Making the switch will allow us to see the average number of impressions are ad will get based on the topics we choose. If we had left it on campaign total, you will see that the impression estimate disappears and we need that information. That's why it makes sure that daily budget is selected. Scroll down until you see the topics section and click on it. Alright, we are ready to get started. There are four main methods when it comes down to doing topics Research. The first is just to go down the list and opened up the topic that looks somewhat related to your business and look through its subtopics. Since we are selling video cameras, we can start to look through the lists, arts and entertainment, autos and vehicles, beauty and fitness, books and literature, computer a Electronics. Oh, Electronics. Let's take a look at that by clicking on the expand arrow. See computer hardware, computer security, maybe under Consumer Electronics, audio equipment, camera and photo equipment. That sounds good. Camera and camcorders. How right? We are getting somewhere. As you can see, it gets pretty tedious to scan through each and every topic and have the look inside them. That's why I suggest you start with the second research method, which is the typing the keyword of the product or service you are trying to sell. For us. Typing video camera into the search field and see what we can find. You can see Google was able to take our keyword and quickly give us suggestions and unrelated topics. These are just guesses on Google's part. So many may not be relevant to us, like flash drives and memory cards, now relevant to our video camera business right now. But then it was able to find cameras and camcorders under consumer electronics, which is getting close to what we are looking for. Now let me show you how to select a relevant topics for our business correctly, which is the most important part of this episode. Some of my students who after a long time of searching, finally found a group of relevant topics, do something like this. Okay. We are looking for video cameras, camera and photo equipment. Yes, that's part of it. Cameras and camcorders? Yes. It includes that. Camcorders, most definitely body mountain action cameras, while it's part of camcorders, so Sure why not? Oh my god, no, calm down. I understand how you feel. But what you have just done was made your topic targeting so broad that you are going to waste a lot of ad spent. Look at the estimated impressions, 30 million. This number is an estimated number of times Google ads will show your ads to people. Some get this value confused with a number of people that will see their ads. No, is the number of impressions, the number of times your ad will be served. We want this value to be low depending on your niche, preferably in the thousands, so that you're targeting is more focused with better return on investment. Just remember, the smaller the impressions, the more chances you are talking to people who are interested in your topic. We are selling video cameras, right? If you are selling body mounted an action cameras, you can include this, but if not, and a camcorder is a video camera, but a camera is not a video camera. They are not the same thing. So if you check cameras and camcorders, you are basically including people who are interested in cameras in camcorders and body mounted action cameras. That targeting is too broad because many people who are interested in cameras are not interested in video cameras. Just like a photographer is completely different than a videographer. They are similar, but still apples and oranges. This is also why if you check the camera and photo equipment, you are including targeting for everything in that group. Now you understand why I choose to use video camera as an example for this episode, right? Besides the fact that I have worked with many video cameras before and I love them. I know we would eventually run into this problem if we were to search for topics related to this term. So please be careful, don't get distracted and stay focused. A video camera has its own market, and that market does not include cameras in general. If we had a camera shop that sells both cameras and video cameras, then we will run two separate topic campaigns when targeting only cameras and when targeting only video cameras, because the two markets are just not the same thing. Okay, great. I'm going to uncheck everything and only leave the term camcorders checked. As I do this, watch how the number of impressions drop there from 30 million down to 8.2 million impressions. That's a bit better. That's a bit more focus. Now let's take a look at the third method of finding topics. And that includes putting in the URL of the website that contains tons of information that's related to what we're selling. We can click Clear All to get rid of our currently selected items and click on the X to delete the video camera keyword in the search field. Now starting fresh, you can put in your own website URL here and see if Google can give you any topic suggestions. However, my experience working with my students is that many of them, including me, have websites that are landing pages. And landing pages are by default, simple and straight to the point without a ton of information about our product on the page. So here's a trick. The island opened up a new tab and go on to Google.com. Since this scenario is a selling video cameras, typing Top Ten video camera or best video cameras of 2021, or video camera blog. What we are doing is trying to find a website that is filled with relevant and trendy video camera information. Let's see. Let's pick this one and check this website out. As we scroll through. Yes, and definitely, whoa, wow. Look at all the video cameras info. Absolutely filled with a mountain of keywords related to video cameras. So let's grab its URL and go back to Google ads and place it in the topics research field. And as you can see, Google just crawl through that website in a matter of seconds and came up with these topics suggestions. And we can see that even when we started fresh, Google was able to suggest cameras and camcorders as one of the topics again, which is a good sign that we're on to something. Now, let me show you the fourth and last method to help you with your topics research. To do this, we would have to exit out of this campaign. So make sure to write all the topics that you have selected down somewhere before you exit. You can actually write them down in the research