Earn with Photoshop: Standee Design for Corporate Clients Made Easy Basics to Corporate-Level Expert

1. Introduction: Hi, everyone. Welcome to this course. On with Photoshop Sandy design for corporate clients Made Easy. My name is Karen and I am a creative specialist with over ten years of experience in video rating, graphic design and corporate branding. I work with a wide range of clients from startup to major corporation designing standis, banners, and other marketing materials that make a real impact. In this course, we will take you step by step through the entire process of designing professional grade standi using Photoshop. In this course, you will learn how to collect and organize the right material like logos, font, and images, the essential of branding, and how to align design with corporate guide practical design technique to create eye catching standis for real world event, how to prepare print di files that meet industry standards. This class is perfect for anyone who want to elevate their design skills, whether you are beginner looking to break into the world of corporate branding. If you have worked with Photoshop before, only a little bit, it will help you a lot. If you are new to Photoshop, I will guide you through everything step by step. All you need is a computer with Photoshop installed and a creative mindset. By the end of this course, you will have the skills and confident to create standis that standout. Plus, you will learn techniques that are not only practical, but can also help you earn money by providing professional design service to it as part of this class, you will create a print ready standi design from scratch. I will show you how to research, design, and even format your project, so it's ready for professional printing. This will give you a portfolio piece you can showcase to potential client or employees. Ready to level up your design skill and start creating professional standards, let's get started. I will see you in the first lesson. 2. What is branding and Why Standee Important: Hello, everyone. Welcome to this first lecture of this course of standi Design for corporate client. I will teach you how to design effective standis for corporate client or big companies. Standis are an essential part of corporate branding, and we will focus on creating designing that communicate a company's message clearly and professionally. What is branding? Before we dive into standi design, let's talk about branding. Branding is the foundation of any design process for company. It's not just about the logo or colors. Branding represent the face of the company. Gives customers both existing and potential a clear understanding of the company's identity, values, and message. Think of it as the first impression a company makes, and we as designers have the responsibility to make that impression impactful and memorable. Why branding is important for standis Branding plays a critical role in designing standis. A well designed standi that is EIP E stands for eye catching, I stand for informative, P stand for professional. It grabs atenson quickly. That means eye catching. Informative, it delivers the right message effectively. Professional, it reflects the company's credibility. We will cover all these three point in depth incoming lectures while we design standis. In the upcoming lectures, we will explore how to incorporate branding elements like colors, fonts and layout into your standi design. You will have a clear idea of why branding is important and how it acts as the backbone of any design. Let's move on and learn how to apply these concepts step by step. 3. Why Branding: So we are going to use Google and Microsoft as our prime examples. Why these companies because they are the industry leaders with a strong focus on branding, and their branding guidelines are easily available online. You can read it out. You only have to search Microsoft guidelines or Microsoft design guidelines, Google guidelines, Google design guidelines. These guidelines will help us understand how to maintain consistency in design while working with big corporate and by studying them, you can improve your skills and learn the professional standards of branding. Please give five star to this course and share with your friends. This course is actually not available and no one going to teach you this part of graphic design how to use guidelines. Let's start by exploring their branding guidelines. 4. Understand Microsoft Guidelines: Can see the link miicrosoft.com, legal Intellectual Property trademarks. No hanks. Okay. And for the Google Brand Resource Center, you can search for it. About Google Brand Resource Center, guideline is sponsorship. So I've searched for the sponsorship, how we can use Google with the sponsors. Let's read some of the basic guidelines that Microsoft follow and Google follow. Let's start with Microsoft. To deeply understand how these things works, we are going to read all these things, Microsoft trademark and brand guideline. Thank you for helping us protect our trademark and brand asset. Microsoft is grateful for the trust that people place in our product. So in the Microsoft, as you can see, what Microsoft is trying to tell us, and you have to learn and you have to understand what Microsoft branding is all about. Once you read it out, you will understand how Microsoft work, how it want to be visible in the eyes of their customers, or any company, not about Microsoft or any corporate company. So let's read. Microsoft is grateful for trust that people place in our products, services and experiences. These trademark and brand guidelines, trademark guidelines detail how you can help us protect Microsoft brand asset, including logo, name, app, and product icon. And the trust that they represent. We have created these trademark guidelines to help clarify proper uses of our brand asset. Microsoft reserves the right to take an action necessary to protect them and as a result, protect its customer and the public. So Microsoft is trying to thankful the people that we are using the Microsoft and it is all about trust. Let's understand that is all about trust that we place as a customer in our Microsoft. Okay? So Microsoft Band including the MicrodmTo, and that is icon logo design, TTS font name and Microsoft software. Product service soundsmgs and any other brand. So what type of cis you should have in your mind? If you are going to work for a company, what type of question you should ask? And what type of details you should ask? That is what type of lovo they are using, what type of icon they are using, what type of designs they are using. If there is any previous design, please ask them to share with you so that you can understand them properly and deeply. Trade dress, that is what type of design that they are using commonly, and what type of phone they are using, please ask them if they are not available online. Phone that is typography. Okay, so let's move forward. Property asset on exclusive microcompany, these trademark guide which time to time detail. Uh, many users include our logos, app and product icon, and other design will require a license first. Okay. So it's actually a legal term that they are using, so we don't have to use them. We need to check for example of government trademark g right. Example of branding asset required for authorizing a Microsoft. So these are the icons, and these are the Microsoft logo lockups. First, understand about the logo, Microsoft logo. C specific brand and product guidelines section for more information. So there is brand specific guidelines that we are going to cover in this upcoming lecture or we are going to see in upcoming details. While we read it out, we are going to see the specific link they will provide us. Okay. So like this Microsoft, you will get these information for the other companies. If there is any PDF or any guideline, they will show they will show you or they will provide you. If you can't find a proper guidelines on the Internet for the specific company, you can ask the client directly, what are the guidelines? They will share with you the PDF version of the guidelines. Actually, PDF version is commonly used in the corporate sector. Now that trend has been converted into online section. As you can see for Microsoft, you can see it online. For the companies, you can also see details online. Microsoft Logo Lou. These include logo, Lou for flagship offering, which are offering that are aligned to and signal Microsoft long term strategic intent. They include Microsoft 365, Microsoft Azure, Microsoft Surface. Among others see specific brand and product guidelines for more information. So Microsoft trying to tell us with a Microsoft Logo plus 365 or Azure. 365 it's kind of trusted by Microsoft. It is going to be a long term uses by Microsoft. And for Azure Microsoft, two are the part of the Microsoft and they can't be separate from Microsoft. Microsoft product icon, these are the icons that Microsoft use. These include app icon for products such as Microsoft 365, Microsoft Dynamic, Microsoft Azure and others. Specific band. We are going to see specific band and product guideline section for more information. Okay. Let's Microsoft software authorized service provider badges. So designation or relationship between the product and the Microsoft. These are all the dos and don'ts for the Microsoft. And these are all the legal terms that companies share online. So we are going to use and we are going to see brand guideline, intellectual property right. This is the same product trademark PD. Specific brand and product guidelines section. And I hope there is an A. Okay. If you come down, these are all the legal term that Microsoft is using and specific brand and product guidelines. This is the term that we have seen before two times. So let's check it out. 5. Company Provide its guidelines details on their website in PDF: Certain brand assets have specific brand and product guidelines, providing guidance on how to use them. Several of these specific brand and product guidelines are published below, and other maybe provided to you by relevant Microsoft contact in the context of your relationship with Microsoft. As you can see, we have already discussed and they have already shared that an executive with the company will share the detail with you, or you can search it by online. Or Microsoft's specific brand and product guidelines are incorporated in these tech guidelines. Okay? This is the Microsoft Windows 11. Sky pink Microsoft Surface. Let's see. Microsoft Logo third party uses guidelines. Okay, these are the PDF, so these are the PDF that they have shared with us. Now let's read them out how to use Microsoft. So use requirement, thank you for interest in including Microsoft logo in your material. The Microsoft logo is more than name. Okay. Microsoft logo is more than a name and symbol. It's one of the most recognizable elements of the Microsoft identity. It is a beacon of the quality, trust, and empowerment that Microsoft levers to the world every day. As a general rule, a formal license is required to use Microsoft Logo. Okay. So these are the legal term, our supply consort of Microsoft. Third party Microsoft logo. How you can use the Microsoft logo. Use the positive version, that is logo type in gray. Okay? On light backgrounds, a white background is preferred when the logo is at its maximum size. Okay. White or black backgrounds are preferred for the Microsoft logo. As you can see, they have clearly mentioned the guideline for using the Microsoft logo or the logo of the company, not just Microsoft, the logo of the company, how we can use, they have clearly mentioned here. It's not just about Microsoft in each company, in every company. In all the companies, we will going to see these types of uses. Got it? The Microsoft logo comprised of the symbol and logotype. That is symbol and logotype. The symbol and logo type must be used together. Logo type and symbol must be used together. You can't separate them, okay? Because they have clearly mentioned. Now use the reverse version that is logo type in white on dark background. Logo type, that means Microsoft that is written, okay? Logo for light background, get logo for dark background. So they have also shared the detail for the logo, Microsoft logo guidance, minimum size and clear space. Let's understand what this means is before moving forward, what they have shown with the windows and for the Microsoft trademark guideline 365, these are the details, how we can use these details and for the edge, how we are going to use because these okay, as you can see, Microsoft H H, H, H, they have the four types of logo we can use. Okay and for the Skype by end guidelines uses, we can't use this logo and this Skype Team. Only icon we have to use for the Skype. Okay. For the Bink trademark, Microsoft Bk icon name logo. Got it. As you can see, three things and Microsoft Surface, all these are part of the Microsoft. So we are going to cover the main aspect in the Microsoft, that is Our Microsoft, the main company we are going to cover. As you can see the minimum size and clear space, these are two ways to measure the minimum size of the logo. We are covering it very slowly. I just want you to understand how these things work. If you want to skip them, you can do so. And if you really skip them, you actually don't really understand how this company works, how corporate sector works. You have to understand how these corporate sector works. That is why I want you to understand and say part by part, focus by focus. I know it is actually boring, and at first, it is actually boring for me, too, for reading all these things. But after read them out, you can call yourself as an creative expert for that company. And they will after reading all these things, they will ask you how we can use our guidelines. At first, you are asking them how we can use your guidelines. But after reading them and after creating them, they will listen to you and you will become an expert once you create or have completed any event. 6. Uderstanding Logo Guidelines for Digital and Print purpose: These two ways to measure the minimum size of the logo. So let's move forward. Minimum size and clear space. These are two ways to measure the minimum size of the logo. On a screen 16 PX that is pixels, print 5.5 M. This is the lowest size we can use for the Microsoft logo for the print and for the screen. They are shared for both of them. So right now we are using it for print media on screen 72 pixel for print 25.5 Mm. For the vertical part, we can use only 5.5 Mm. And for the horizontal part, we can use only 55.4 m of dimension for the Microsoft logo for horizontal and vertical. It is really basic to understand, but I'm going to explain what it means. Let's understand it on oral row just to give you an idea. I'm using a oral row. Because it is more specified for print media, but we are going to create it in Photoshop, so you don't have to worry about that. So I have a different course for the oral do, how we can create all the standings in Coral Do, also in Illustrator. I have different different courses for the different different software, so you don't have to worry about I'm using it just to give an idea for the size. So use box and create color, remove none. Okay, so this is the box, and let's understand four millimeter. Let's check 5.5 and 25.5. For the millimeter, te 5.5. And 25.4 M. And for the AFO size, as you can see, this is the Microsoft logo we can use the lowest. This is what band guidelines have teach us right now. We can't use the size of the Microsoft lower than this. If we are going to use this, we are not aligned with the brand guidelines. There is some exceptional case we can use, but right now we are going to use this size. Okay? It is just to give you an idea by height on skin, the simplest would never, okay, they have shared this information. Make the logo standard by giving it space on all sides equal to write the height of the symbol. That is, this is the symbol. And let's understand by so for the symbol, let's understand it has a symbol of plaque. Let's understand this is a symbol of Microsoft. That is Microsoft, and this is the logo. For each logo, there has to be some space that we can see a safe margin for the logo. There has to be a safe margin for the logo. So once you duplicate it, there has to be a safe margin, this TT. Taste. So this area is the safe margin for the logo. It is not perfect, but I hope you understand what I mean. This is the safe margin for any logo or for specifically Microsoft logo right now. Got it. So this is the Microsoft logo and there has to be a space between the Microsoft logo and any content that you are using besides Microsoft. Things to avoid. They have clearly mentioned things to avoid. That is, don't make the logo a single color. Okay. Avoid background that provide insufficient contrast. Got it. They have clearly mentioned it in the start page. Don't place logo over busy background, that is busy background, that means a crowded background or as you can see, this is the example of the busy image that they mean it or busy background that they mean. Microsoft, don't use one color white or black logo in a full color communication. That is as you can see, background has color, and in front of the background, we can't use a single color of Microsoft. Don't compress or stress the logo. That it means don't compress or stress the logo, any kind. Got it. And don't add effect like shadow or gradient. Don't ever use shadow on logo and gradient. Don't alter the symbol. Do not alter the symbol. Hope you understand. Don't alter the symbol. That is that it means. Don't rearrange the element of the logo. Don't rearrange the element. Got it. Now, more things to avoid. Things to avoid, more things to avoid. Microsoft, achieve more. Don't attach tagline to any kind of the logo. Got it. Don't use a tagline. Don't create new version of the logo. Do not recreate the logo, please. Don't add anything to the symbol. Got it. Don't add anything to the symbol. Don't create new logo with element from the Microsoft logo. Okay. So it only means don't create any kind of new logo. Please don't work on the logo. They have already worked on them. Oh, the logo should not be contained within the box, circle or other shape. I hope you understand. And right now, our Microsoft, if you can imagine, this is a Microsoft logo. We can't actually use this yellow color background for this logo. Got it. So we are going to remove this. Now we are good to go and align with the guidelines. The logo must never appear any other symbol. Got it, or combined with any other name, logo or icon to create a co branding logo. For the co branding, they have shared that we can't use any kind of logo plus or any kind of these things, we can't use them. Don't create title pattern with a symbol. Do not write in the Microsoft logo. Don't create pattern of ties to simulate the element of the symbol. So they are telling that we can't use our icon as a pattern. Any kind of pattern, we can't use them. Finally, this is the guidance that we have covered for the Microsoft. So let's create a Microsoft Itandy in the upcoming lecture. Thank you for watching. 7. Collecting material to design standee right file to download logo and fonts: In this lecture, we are going to collect information about the Microsoft. That is the logo file, typography, icon, all these things. As we have covered the guidance for Microsoft, let's understand which type of branding element they are using that is font. Let's start by finding the logo first online. Search for Microsoft logo, and a search, and our Internet is not working. Microsoft. Let's go for it. Original file is SVG. SV is the file format that is for print it is used for principle purposes and original file SPG right click Save as. SVC document. Yes, this is the light logo. Right click save Images. We have image, PNG here, and the size of the PNG is very low. No issue. Let's find out Microsoft font font library typography. Microsoft topography. Download and install custom Ford to you with office, add a font Cloud. Microsoft Corporation phone Foundry. Microsoft font. So I have search which type of font Microsoft use. Microsoft use variety of font including SegoUI Calibra Skip SegoUI the default. The default font for Microsoft operating system and used in many Microsoft plans, including Microsoft Team. Out Sego UI variable is okay Microsoft supplied Mono spade two typography phone, Microsoft support. Let's search for both of them. I font. Font download. And Monospace to typography font. Seg Sego. Okay, Sego Microsoft, the company Sego in its online printed marketing material, including recent logo for the number of product. Okay, this is the main font that they are using. SegoUI is the main font that Microsoft use, download font for PC, SegoUIUI bold, Install. I don't know for sure, 100% that they are using SegoUI or not. So which type of phone that I have found for the Microsoft is the SegoUI if you don't know if they are using it or not, you only have to ask the client that please provide the phone. I can't find it online or please provide the name of the phone that they are using in the MIC. 8. Get design inspiration and udertsanding proper use of guidelines in the internet: So now we have readout guidelines. We have font, we have icon in high quality. Now we need to understand which type of design that Microsoft used in the event. So let's go to first Google Microsoft event. Search for the Microsoft event. Let's go for the images. And which type of images they are using and which type of graphics they are using Cosoftnt Microsoft, Microsoft, Microsoft. Actually, they are using a very simple background for each of the, so this type of corporate office meets event technology, as you can see the gap between them, Microsoft build, copilot, Microsoft, Microsoft as you can see, which type of background they are using unless your business potential. Microsoft, another company and third company, and there is a separation between them. It is very important for you to understand Microsoft Rs and this is the standard design. So they are using a very simple design. Only have to stick to the guideline and use a very simple design for Microsoft. Got it. It's not only for Microsoft. For any company, they use a very simple and minimalistic design, and you don't have to create a very messy type of Strandy design for the company. Like this, very messy. Very messy. Cluttered. It is actually cluttered design. Let's go for a very simple design for Microsoft. So right now, I'm going to use a gradient design for the Microsoft Stndy something like this, Microsoft or something like this. This is the standing. Let's save it. Save image. Save. Let's find out in our upcoming lecture why I have saved this image. 9. Explore linked and Pinterest and Download images according to the theme: Get the more ideas about the design of the standing for the Microsoft. Let's dive into LinkedIn and also open Pin trust and search for Micro Soft event. Search for Micro soft. Standi design and search for Microsoft standard design, and we can't find anything. So it is not our lucky day to check for the standard design. And right now it is not our lucky day that we have found any Sandy for the Microsoft. That's create our own. So let's go for the pick way. Yeah, they will provide you a dam or they will provide you a library so that you can download image specifically for the event. Let's ask hat GPT that give me event them text for the Microsoft Event. Keep it in three to four words and technology based related to. Okay, got it. I hope. Chat JBT will provide us. Give ten shots. So if there is any event, you will get the theme of the event. Okay, let's understand which type of theme Chat GPT has provided us. So right now, empowering tomorrow's tech, innovate, beyond boundaries, future driven solutions, reimagine, redefine, revolutonize, revolutionize, revolutionize to take care. Revolut transforming tech together, next gen innovative inspiring digital futures, building tech bridge, pining the possible accelerated digital horizon. Building tech bridge. This is what I like, and I'm going to use it. So for that, there has to be a bridge. Is there any bridge available in Pixaway? Is there any technological bridge available in Pixel Way? Let's start for Pixel, and I hope we found something amazing. That is technology Bridge. Technology PIT bridge. Okay. We have found something. And this is nice, but I don't like it. This is something. But it's more like a cinematic look of the movie. And yes, this is something kind of diverging. Let's go for the technology. It's look like a bridge, but we can't use it because it is a paid version of Itok 10. Setting up your project in photoshop: This amazing Hello. Welcome back to this amazing course in which you are going to learn how to create Sandy for a corporate client in Photoshop. You can create anything in Photoshop. If you are new to Photoshop, here's a quick overview what is Photoshop. So Photoshop is used to edit and create images, as you know, it made by Adobe, and it is really popular for editing photos, creating graphics, combining images, adding effects. And now we are using it for Sandy. So let's start how it will work. You have to understand the overview of Photoshop. If you don't know how to use Photoshop before, and if you have no idea how Photoshop will work, then it's okay. You don't have to worry about anything. It is my duty to tell you how to use Photoshop. If I have not teach you how to use Photoshop, then it is not my right to teach you how to create Standi. As you have already installed Photoshop, you will see this type of screen. This is the home screen for Photoshop, and you will see all these type of projects. You have to create new file and check for the print. And there is nothing you have seen. You only have to check for the right pace and check for inches, pixels, centimeter, millimeter points, pixels. So we are working on inches. Okay? So it is really important, that is, what is the size of a standard standi? That is three X six. That is three feet width and six feet height. And there are two types of standi which we will cover later on in depth. It is just a overview. There are two types of stand that it roll up standi and flex is standyO we can say fabricated is standy. Right now, we are going to create a roll up standi After that, we can create flex Itndy or fabricated standy. In the end, we will give some kind of bleed. I will tell you later on, but is bleed. You don't have to worry anything about it. Width and height, width three, height, six, and press create. Wait, wait, wait. You don't have to create anything right now because we are working in inches, so we have to create it into feet and the dimension of feet and inches are different. 1 ft is equal to 12 ". So you have to convert these inches to feet. That is 12 into 336, 36 inch width, and four height, 12 into six, 72, that is height. And you don't have to worry about the CMN RGB for the standing. You just only have to create let's delete this one. And you have to work on this. So the dimension of this is image adjustment, image image size. This is the dimension of your Canvas. So in the Photoshop, it is Canvas. Let's save it. That is Saves and select your file where you want to save 11. Create your First Standee Desing in Photoshop: The text that we are going to use in our standing, we have already used the Chat GPD to give us an idea and building tech bridges, this is what I love, and for the text, you don't have to be large enough for the text because the size of the standing, you have already seen the size of the standing. As you can see the table, it should be around 2.5 to three feet, and the size of the standing is double of the table. If you are using a computer, you also have the table, and it is around 2.53 it is the standard size of the table, and the size of the standing is about double of the size of the table. That is a height is almost double. So your height should be around 5.5 or six or 6.2. I don't know. So the height of the standing is more than you, and you don't have to worry why the size of the standing is more than you. So I hope you get the idea. The size of the text should not be that big. Okay. If you have put it here, Controls and double click. Building tech bridge. Select tall, increase the gap between the tags. Select Let's make the color is black. And I like this one. You always have to be aligned in the between. And how we can do that, there is a align option here. And if you have not seen this window, there are tools and options. As you can see, window, the panel that I have selected for option has been removed, and for the option, press select again. So the window so the panel has been appeared by selecting the options. So right now, let's select it, and we have two options here. First, click on these three dots. And align to Canvas. And let's see press again, and you can see now this option will light up. So what I have selected, whenever you press this, it will align to Canvas. That is canva This is our canva and press it, and it will get to between the canvas, as you can see, but right now we want it to be and now select the logo. Let's reposition it. And now select it. As you can see, it will get in the middle of the canvas. Middle in the canvas, Slactis middle in the canvas. And right now, Slacts gradient would be lightly bit down and uh, we have created our stande, and right now it is not that good enough. So what I'm going to do is that. As you can see, this area is not looking good, and let's stretch it out a little bit. So as you can see, it is visually appealing right now. A little bit. Click, press flip horizontal. Nope. Yes, now it is visually appealing right now to me because that area was looking very odd to me. Building tag bridges. Let's create extra gap in between them. Okay. Good. Press Control S. So we have saved our atndy. Could not save this document because. Okay. So we could not save this document right now. Let's image. Let's go to Image, Image size and the resolution of this K to 72. That's all you have to do. And now press ok. And now you can save the Photoshop file that is not exceeding two GB. You don't have to worry about that at all. So now for the image, image size, it's nothing matter. Okay. So your size is already around 36 " and 72 ", so you don't have to worry about the resolution. If your computer can't handle this much pressure, so you can use this resolution. You don't have to worry about that. For the printable, whenever you try to save the file, let's go to the image image size and make it around 150 at least. And it will give you the sharp image, via printing. You will get the better result with a sharp image. That's all. And if you have not done that, you don't have to worry about that. We have created one standi. Let's save it. If you want to give the client, and a faster way to give your standi option to the client is that you can give the screenshot. That is, in your keyboard, you can see a print skin button and you can simply select it and it will take a snaps out of your standing and you can send it too. And you only have to press Control V that is pasted in your WhatsApp chat. It is just a shortcut for you if you are using a WhatsApp. You only have to press Control V, and it will automatically paste the image that you have taken the screenshot of into your WhatsApp chat. That's all. So for the email, let's export. Quick export as PNG or export as Click select for JPET or PNG. It is your choice. Quality could be around two and export. You can see we have exported the file. This is the standing that we have created, and it look good, really good. And after printing, it looks actually amazing. Right now, we have done a small mistake in our standing while I was checking my standing in the image. It is actually a big mistake that we have done as a graphic designer. And as an expert, as you can see, the background is black and the Microsoft is gray. It looks good to us. I can understand that. But in the eyes of the branding, and if you are seeing from the glasses of your branding expert branding designer, then it is really, really big mistake. In the photoshop, let's go for the tool rectangle tool here and just get a rectangle above the Microsoft. And Go for the Microsoft, this one. Okay. And press Alt. Press Alt, keep pressing the Alt and go in between these two layers, and just clip it. So you have done a clipping mask, okay? This is just a clipping mask. And if you want to remove the clipping mask, press Alt and you can see extra close appear in this icon. Just press it again and you can see it just clip clip it. So let's clip mask it. And now it looks amazing to me. We have to go for the export, quick export SP NG. Okay, so we have a 15 ambo file. It is a high resolution file. You can see the resolution is really sharp. Right now, it looks amazing. So we have created a fabulous Sandy right now. One standi we have created. Let's work on another stand 12. Understand Google Guidelines and Collecting Materials: On your Internet and go for the Google guidelines. But first of all, we are going to save this as for Google graphic guidelines. And the first page I have seen Google Brand Center, and you can see brand element guideline, Google logo. Use appropriate color. Don't modify the logo at the proper clear space. It is same as Microsoft. The space between them, don't overcrowd things. Okay, keep it clear hierarchy. Don't overstate Google role, product or product name. Google Ads specialts, adhere. Don't use our name in yours. Don't try to incorporate our product name in your product or company name. Okay. Such as GML Inbox, Sweep, Google Ads, Google Pro use Google product name to show how your product or service is related to our product. You can use like this Google Ads specialist, but you can't use like this Google ads or Google Pro Guy. Google ads Google Pro guy. You can't do this because it looks like one logo to me. Or to any type of viewer or customer to Google. Use language that clarifies, don't confuse things. Invoke sweep for Gmail. I don't know what that means. So it is really confusing for me. So product icon. In most cases, you are welcome to use our icon in our material, but make sure to keep the relationship between our product and fruitful and clear. Additional approval may be required. Some products, okay, maintain a hierarchy. Don't highlight our icon. So you have to maintain the hierarchy. What that means is for the title, it should be big and for the subtitle or tag line, it should be a little bit small, and it is not like show of Google products. And for the body, the size of the text, you can see the difference, the title and the text or you can say the title and the body. Keep the relationship clear, don't overstate or our relationship. As you can see, keep the relationship clear. But that means is, for example, work with or service we offer. That's a simple term. Don't use our icon without proper contact that makes our relationship. It is about the typography in most of the cases and in the hundred percent of the cases, you will get the typography. You don't have to be worried about the typography. So they will provide you the typography. You only have to use that creatively. Okay? And for you, it is very important for you to read all this for the typography also because you are the one that using the typography. And whichever you have created, it will show up to the customers of the brand B distinct from Google. Don't copy our visual style. It is similar to Microsoft. Don't use brand color in your logo or icon, clearcut. Don't use our brand colors as decoration. You can't use this type of decoration, okay? Okay. If I have not that I have in mind that let's try to create this one into a Rangoli style of holy colors decorating things. Actually, I will going to create a decorative style. So right now, I'm not going to decorate anything, so I will keep it simple. These are the product and these are the services that Google offer and guidance and overview. Wacu Brand center press resources, Google has shared its images that we can 13. Design second Standee in photoshop: Let's keep bring it here. Mm mm mm. No. No. Imported in here. Let's delete this one, delete, control as save delete it. So for the Google, bring it here. And for the Microsoft Control Copy, bring the Microsoft here also, size of the Microsoft, open this one again and select this, click select this, press Shift click, right, click, Convert to Smart Object. Slack this, copy, go to our stranded design. Here. Tilt. Control plus R, you can see the ruler up here, bring it here. And if you want it to be removed, just bring it here. That's all. So for this and for this. Let's make it a little bit smaller. That's all. Press enter, selected. Enter, remove it. And in the middle, how we can distinguish them rectangle and add a rectangle, bite rectangle here and keep it a little bit. Press shift. Now you can see keep pressing shift. If you lose the shift, as you can see, the size of the rectangle will increase or decrease in a ratio from all the side. But if you press shift, the size of the rectangle will change from one side only. Okay. Now it's up here, okay. But let's select this, select this, select. You have to be visually clear that if it's looking okay or not, you have to see from your eyes. So right now, click the dot and align not to Canvas right now. Slaxen keep it slaxen. So what that means is the layers that we have selected here that it's mean. So alignment right now, we are not going for alignment. If you click for the alignment, you can see they all merge into into between into mid of each other. Okay? So control Z and keep it distributed. Not vertical, we are going to distribute it horizontally. Select. Select, press shift arrow. One, two, three, four, five, keep press and select press shift, two, three, four, five, six, seven, six, seven. Now you can see, and the size of the rectangle should be a little bit higher than them, should be. Not much, you can check for the guidelines, as you can see a proper space between them. You can check for the space using a rectangle. So this is the rectangle and press Alt, I will make a copy for you, drag it out and release the Alt. Now you can see. The distance between them is, yes, it's almost same. So select Google. Google, and this. Control G, it will create a group for you, and now you can select the group slag dot, Align to Canvas and try to make it here. Okay. As you can see, it's aligned to Canva in between the canva. So we have created a Sndy. So only we have here is that just copy and paste it here. Built bridges. Wow. We have created a Strandi. That's all you have to do. We have created second Sndy here. Or you can give the second option to your client. If they like it, they will print it. If they don't, they ask you to create another one. You just have to try to be creative. That's all. Building tech bridges. That's all you can Yep. Nope, we can't do that. So building. Let's make it. Yes. It. One more. Or you can create another layer of tag bridges that you can do. Okay, so we have created another stande with two options. 14. Design third standee with using text in creative way: Let's use this standi here and back out, hide it. Just delete extra space between them and the size of the standi and the color of the text, not the size of the standi. Let's make it. Mm hmm. Black. Nope, it's not looking good. We can change it. And it's not looking good to me right now. And let's select the paragraph and keep it here. Here. Let's increase the size. And because we have to give the space. So while the printing, our tags will not cut out because we have to give extra margin for the printing. That's what I mean. Okay, building tag bridge we can create this type of standing, and let's decrease little bit of space between them. That's all. Yes. Now for the Google, what we can do is here, we can add extra rectangle here. And make it black. If your company allow this, then you can do it and you can give it as an option. But if they don't. Don't give that. Okay. So make it align to it a little bit. This is the third standi that we have created. Okay, we have created third standy. Let's change all the standy Sandy T save. 15. Create fabricated standee and How to give extra margin: Now let's convert this standi into a fabricated Indy. I will give you an idea for the one and you can create for another one and and share your example with me. And please give five star rating to this course. Thank you. So right now, Control Shift S and make it fabricated EstandPreated, stand safe. So how we can convert it, you only have to select for Image size. And for each side, you have to give three inch bleed to each side. That is, if you give inch to right hand side and left hand side, three inch bleed. That is three inch bleed this side and three inch bleed this side, three plus 36, you have to make it 42. And for three inch bleed this side and three inch bleed this side, three plus 36 and make it 90. That's all you have to do. And it is automatically, actually, as you can see, make it 90, remove the link button between them. So 42 and 90, we have created a three inch bleed here. Okay. And I don't think it has done its job really well. So let's control because I feel like it somehow stretch the size of the text and image. So what I'm going to do is here, press new file and create to Sandy, that is 42. And 72 plus six is 78. Okay, that's what I have done here. Though the mistake that I have done there, as you can see in your screen that I have done a big mistake in creating the size of the image. Why have shown this to you? Because sometimes we have done this mistake. And as an expert, I'm not a machine. I'm just a human, so I can do mistakes. Okay? So I hope you are getting the good idea by creating the standing because it is a printable media and you can't just do control ZadOUndo button. There is no undo button here. One time the printing has been done and it has been sent to the client and client have printed out and use it in their event, they can't just undo it and you can't just undo it, and it will impact your overall services and your credibility. So you have to be very careful about it before sending it to your client. You have to check it twice or at least four or five times. Okay? So with 42 and 78 created now select these files. Copy it and paste it. Make it slack canvas between between between between and psi Okay. As you can see, what is different between here a little bit of size different here. Okay? And there is an extra margin in between them. You can see that. Select it selected. So it is the extra margin that we have given it for the fabricated standi. So our fabricated standi is perfectly created. 16. How to save in right way so printer can understand: Press Control S and you have to save it, and you have to give and while you are saving it, you have to give your printer the information also. That is three, that is width. Every time you press a number in the starting, it always denote you the width. And the second number will always denote with the height. So for X six feet fabricated with three inch bleed. Each site. So the person who are going to print this file, they will read the size of the standing, and they already knew that you have given the bleed so for the person who will going to print your file, they don't have to give the bleed to your file. One time I forgot to give the bleed to the files, and they have created abled on their own. And what they have done it, they have stretched the size of the text like we have done before. While creating the standi, they have stretched the size of the standing and the size of the text had been stretched out the image stretch and the logo was stretched. And hopefully, that was not my mistake. It is the mistake of the printer and the person in your company have not seen that during the printing, they just print it and give them to the client during the event. I have seen my original file to them that this is what I have shared with you, and it is not my mistake that the printer has changed the size of the image and gave it to you. So after that happened, I realized that I always have to give extra bleed in fabricated standi. You also have to give that. So we have created a fabricated standi 17. Create Mock Up for the client: Now let's save our Sndysave 36 fabricated, three inch bred, each side. So we have save our fabricated standi here. So what I'm going to do is that and how we are going to visualize is that file new 19 2010 80, create, bring our image here. For the extra margin, select tool, crop tool, and just crop it out. Okay. Now we have our standing here and image. Let's use Enter. So press control and transform it like it and transform it like this. Wow. So this is our standing, and you can see how our standi will look like. It is just a visual represent for you to give to the client that this is how standi will look like, and they will approve it. So we have created a fabricated standy and roll up strandy. It's just a roll uptndy that it will just roll up. It will just like open. It will open up. That's just a roll up Itandy. You just have to go to a shop and check for the Itndy yourself. You will get the better idea how these things 18. Bonus Lecture understanding and Creating Side Panels: Let's get to the bonus lecture, and what we are going to do here is that we are going to create a side panel for an event, and it is really important for you how these things work. There are two types of side panels. One is fabricated side panel and one is large type of screen side panels. So you can see side panels in event. Search for it, images. You can see different types of side panels in an size of sit panel will different for different sizes, as you can see the site panel is here. This is sit panel, and it is a digital side panel. I can see that, and it is a screen. So in an event for the branding purposes, there is a site panel you can see, and I hope you have gone to an event like this and you have seen a side panel or a branding or you can see marketing type of strategy you can see. It is same as fabricated standing. But the size of the site panel will differ according to the size of the all. That's all. The size of the site panel will differ according to the size of the 19. Bonus Lecture Creating Side Panels for an Event: Is not much you have to do for the side panel. You just have to create a new file with 48. That is four feet. And for the eight feet, you have to multiply by 12. That is 48 96 and plus six plus six, that is 102 and plus six, that is 54. Why added six here for the extra bleed. Three extra bleed three plus three plus three and plus three. So extra bleed I have given here, just have to delete it, copy and paste, control that, go for the image size and make it 72. Control pase. Now you have created just had to a little bit bigger in the side panel because as you can see, the size of the hole is big and people will see how it will appear. So you have created a side panel. This is the extra margin, and we are going to remove this also. Okay. So we have created side panel for our event also and for the standing. This graphic is just to give you an overview. The side panel and the standi should not be same. You can use the same colored theme option, but you can't make them same or if the client says that you have to make them same, you can do also because right now client is doing things according 20. How to save standee for print generate PDF: Have given the final toucher to our standi and we have made it in a fabricated standing, and we have also made it a roll up standi. Size of this standi is 42 by 78, that is a fabricated standing. So this process is same for both of the standing. You only have to save this file, press Control Ship plus S and save your file. As a Photoshop, if your printer has a Photoshop file, you can give them a Photoshop file. And there are two types of file we can give them. One is PDF and one is DIF. So first of all, let's look at photos of PDF file. And for photo PDF file, let's try to copy the path and whenever you save, if you lose your path, you at least can find your path by directly copy that, and you have to only paste in the directory. And Walla the file path you have copied, you can directly open it. So you don't have to worry about that. And whenever you try to save the file, you also can paste it here. Okay? The same directory. So right now, let's save as PD. Okay. And you don't have to change anything. Just see if you have a compression on, no, keep it high quality output, no color, et cetera. Okay. So you don't have to edit anything in the Photoshop, you just have to save it as a PDF. So right now, the saving process is on. You can see size of the PDF will depend on the size of the image that you have imported in your photoshop file. So this is what we have printed out. The size of the PDF is generated 136, and it is high quality if you double cicat and it will open in your Trom or any PDF viewer you have, as you can see, high quality PDF. So your fabricated Sandy is ready. 21. How to save standee for print generate TIF final words: Or second option is control sift a or second option is go to file, save as, and save as DIF. So the file name will same as the photoshop file name. That is three by X feet fabricated, three inch bleed each side, save. You don't have to do anything and compression none. Keep it, okay. Increase. Okay. The size of TIF, let's check it out. Here is the TIF file, and the size of the TIF is 173, and the PDF is 136. TIF is a high resolution image. You can open it and I hope it will open. Yes, it is. Sometimes it sometimes the image will not open in your common sometimes the image will not open in your common image viewer. So the person sitting on the printing chair will only redirect it to the printer by pressing Control P. That's all he will do and he will not change anything or he can't change anything. And sometimes if you get the PDF version, and they will ask you to check if it is printable or not, you have to check it for printable size. Light click Open in Photoshop, check for Photoshop here and just once, as you can see the size of the PD the layers that we have generated, it automatically generated the layers in the PDF version and the size of the image. You can see it is the same size that you have received in PDF. It will depend on the PDF in which software the PDF has been saved or the PDF has been generated. So for autoshow film open it as a layer or it can open a single image for you. Okay? So for TIF, in the Photoshop, it is also open as a Photoshop. As you can see, in the TIF, the Photoshop also have opened it as a layer based file, not as a single image. It will open as a layer based or as a single image. It is also depend on the version of the Photoshop that the file has been saved in which person. You can see this is what we have changed last time, and that's it for this course. And I hope that you get the better result for how we can create standing as well as side panel for our corporate client or event management company. As a graphic designer for event management company, how we can create all of these branding elements. Thank you for taking this course, this side current, your friend. You can ask me any question, anytime. I will be available. And I request you to share your review five star review, positive review. It will help me a lot to share this knowledge with many of you who want to learn these type of skills and use it in their company or for their freelance work. I hope you like this course. Thank you for taking this course. See you in my upcoming courses.