Drone Video for Real Estate Masterclass

1. Why I left my dream job at Apple and what this class is all about: Hi everybody. My name is RP and I'm a professional videographer. My academic background is in cinema studies, and I have the privilege of shooting videos for high-profile companies such as Tesla and Apple. Speaking the letter I used to work for Apple as worldwide facilitator. I traveled the world to teach new Apple employees communication and presentation skills. To spend more time with my family. I left that dreams of an apple to launch my drone business, focusing on real estate. I launched my drone business with 0 customers and no portfolio. So how was I able to secure the most expensive property in my area as my first contract by bringing the best of cinema to the real estate industry. This is what we're going to learn in this course today. I'm sharing with you all of my secrets. I've put together a system that not only sells properties because that's already great now isn't it? But also sets you apart from the competition. This class is for realtors, videographers, entrepreneurs, and drawn into Zionists who wish to save time and money by avoiding trial and error, by using a system that has already proven itself to be highly successful. Module 1 is all about the foundation of my proven system for effective real estate videos shot using a drone. I'll share my secret formula so you know exactly layout of a video that sells properties. In Module 2, we're going to focus on the equipment, specifically how a drone works, and how you can master the controls quickly. Module 3 can be summarized in one word. Expectations will cover how to properly set expectations with your customers so your head is free to focus on creating the video, not dealing with the client. Module 4 is where you'll learn how to film the exact same shots I personally use in Gummy, the most positive feedback. We'll also discuss how your drones on-board computer can help you achieve killer shots easily, but don't tell anyone. Module 5, my favorite is learning the art of video editing. I'll walk you through all the steps for importing your footage, selecting the best clips, auditioning you music, and using markers to sync everything together. In module six, we'll go over the steps required to properly share your work with your client and the entire world. We'll go over how to make sure your video stains out when potential viewers are searching online. And finally, important information will be shared on exactly how to get views on your video, depending where you are on your journey, some topics you may already know, so feel free to skip ahead to the sections that are most valuable to you. As for the class project, everything will come together so you'll prepare, shoot, edit, and publish your very own real estate video. I can't wait to see your projects. Thank you for trusting me with your time. I'm glad you're here. Let's get started. 2. What an effective Real Estate video should be: To better understand what makes a good video, let's first discuss what makes a bad real estate video. A bad real estate video can be seen first with the length. Now don't get me wrong. Some will probably mentioned that a long video is able to show you every edge of a property. That I agree. But the thing is, nobody watches a six-minute video of a home until the end. Even if it's your house, we simply don't have time or we are so easily distracted. Squirrel, remember, imagination is a powerful tool. I've made a few dozen real estate videos and with the feedback and statistics I was able to collect, I can share with you today bullet points of what an effective real estate video should be. I'll go over the list quickly and please don't worry, we'll talk a lot more about each of these points in later chapters. So an effective real estate video should be under 45 seconds if you're shooting only the exterior, or one minute and 45 seconds, if you filming both the interior and exterior. It should use a combination of music cues to edit between the shots, sync between video and music. It should also have an emotional connection. So the viewer actually feels something when watching the video. More on that in a moment. And the next one gets challenged a lot. And effective real estate video should not necessarily show everything, should leave room for imagination. It should also recreate cinematic shots using a drone, so it gives the impression of grandeur and a high production value. So this list is based once again on the feedback and statistics I was able to collect. Now that we've discussed what a real estate video should be, let's discuss what it shouldn't be. So a real estate video shouldn't, and the first one's a given. It shouldn't be more than 45 seconds. Exterior only or one minute and 45 seconds for both interior and exterior. It shouldn't use royalty-free music because oftentimes, if it's free, there is a reason why you want to create a cinematic touch. And to achieve that, you need to purchase your own music. It shouldn't feel like random shots have been put together in a melting pot. Like All right. Let's take shot number 3, shut number one, shot number four, Let's put them all together and just hit random and we're good to go. It shouldn't depend on the wow factor that a drone is used. Because let's be clear right here. Everyone can fire drawn there. They're quite cheap nowadays. And the simple fact of having a remote control, a helicopter a few feet in the air is by itself already pretty impressive. That gets old pretty quickly. And it shouldn't focus too much on showing every detail of a property. Now, please, you don't need to memorize these two lists right now. This is just our first exposure to some of these key concepts. Throughout this training, we will hit each bullet point in the last module, will take the time to revisit these lists so you have a better understanding about the different bullet points. But for now, let's discuss what makes my real estate videos not only effective, but also successful. 3. Creating an emotional connection with your viewers: Have you ever watched a movie where the hero you thought was dead finally comes back to life and starts kicking the bad guys. But okay, you got me. I just described the end of the matrix spoiler. Well, it came out in 1999, so you had time. My point is that music plays a key part in creating an emotional connection. In this example, Neil comes back to life and realizes he is the one. We, as the viewer followed him throughout this journey and we now discover that he has superhuman strength. We are now connected to what's happening on the screen. You're probably asking yourself this question. If a real estate video should be under 45 seconds, how can we create an emotional connection in such a short time? The matrix had two hours to create an emotional connection. How can we achieve similar results in only a few seconds? Well, it turns out Hollywood already does this. But these are two pillars. If you've ever seen teaser Twitter's on TV, online or at the movie theater. You know that there are quick and if they're effective, you'll want to learn more about the movie that's been teased because that's what a teaser trailer is all about. Teasing and picking your curiosity, not to show you every single detail of the movie. Now let's take a look at the teaser trailer for the movie Skyfall. So I'm gonna come into killers, kill them first. So why did I show you this? Well, the teaser for the 2004 film in a James Bond franchise was able to show you breathtaking views from all over the world. Do you know exactly what the story's about? Who's the man in the shadows at the end. You see the goal here is to catch your interests, not to show you every single detail of the movie. As you can hear. In this case, the music helps create the rhythm of the video. As the viewer, you start to anticipate the next cut and video editing becomes seamless. So what exactly is Skyfall? Well, as the viewer, you don't really know, and that's the goal. As a curious viewer, you want to learn more about the movie. You might share that teaser on social media and ask your friends, have you seen that trailer? I came away and I think Sky Fall is the name of the villain and DM. And from there, it's a snowball effect where your friends might also share the trail around social media with their own theories. And then the friends of your friends may do the same. And before you know it, you now have thousands of use and people talking about the movie in the break room at work. So how can we apply these techniques to real estate videos? Well, I'll show you one of my latest videos. Try to notice the sync between the images and the music. Also, pay special attention to the length. If you're in the market for a house and you see this video shared by one of your friends on Facebook, you'll probably watch the entire thing since it's only 30 seconds. If you're curious, you'll check out the website info at dm. Same thing it do to learn more about the movie Skyfall. To put it simply, that is called an emotional connection. Our goal throughout this course is to master the art of teasing. Teasing with a video that is, so you reach a bigger audience and you get your name out there. And in the end, sell properties. Now here's the bullet points on how to create an emotional response with your viewers. But please keep in mind, we'll dive into these later on. So first, you need to not only shoot epic shots which are drawn more on that in Module 4, but also find music that matches that sense of a thickness. Having great music that doesn't match your editing isn't going to work. You need to choose a music track after you fill your footage so you can achieve that emotional connection with your viewer. More on the auditioning of your music and the editing process in module 5. So you probably guessed it by now. My proven formula for effective real estate videos are using the same techniques you see in teaser trailers. An effective real estate video is a short film where you engage your viewers with an emotional connection, like just like in the big budget teaser trailer, real estate videos need to be short, 30 and 45 seconds. And the goal is to catch the interest of the viewers. In short, real estate videos should use the same approach as a good teaser trailer for a movie. I can't wait for us to go deeper in this concept, but for now let's discuss technicalities about the end product you're about to offer to your future customers. Hit Next when you're ready. 4. Should I offer a complete package or just charge for the drone shots?: Now a question I do get asked a lot is, should I offer a complete package to my customers which includes video and editing or should I just charged for the drone shots? Well, personally I decided to go for a complete package. Why? It's a turnkey solution, just like the real estate industry. Let me first address this question for the realtors. He just felt one of your listings and you are now considering hiring someone else to do the editing so you can save time. Should you do it? Well, my answer is no, because paying for someone else to do the editing can be pricey and fast. Plus, they wouldn't necessarily use a cinematic and emotional connection techniques that we're about to learn in module 6. The fact that your realtor, the one that offers a complete drawn package free of charge, will put potential home sellers at ease and there'll be keen to require your services. If you follow along this course, you'll be able to plan, shoot, and edit a real estate video in as little as a few hours. Plus, the more you do it, the faster you'll get without sacrificing quality. Now what about the entrepreneurs and videographers, your customers, the realtors, often trying to save money, you might be thinking you could simply fill the drone shots and lead the realtors find their own editor. So your question is, should you offer a complete package or just charge for the drone shots? Once again, my answer to that question is no. For similar reasons. As an entrepreneur, I believe you should control every aspect of the creation process. This means you need to be in charge of filling the footage, editing the video clips with the music track, and then publishing online. A great entrepreneur is someone who can fix problems for others. In this case, getting viewers engaged, so they end up buying a property from a seller. The best way to achieve that is to take charge of the entire creative project so you can fully project your vision. Now you might be faced with a customer telling you that they don't need you to do the editing since they know someone who's good with computers and usually is the brother-in-law. I personally have a hard time with handing out my videos to an editor that is unknown to me since I would hate to have my name linked to a terribly edited video. Here's my advice on how to address them. Well, that's great. You're, you're lucky to have someone close who has experienced with editing. I wish that was the case for me as well, so I wouldn't have to do the entire families anniversary video. But for your home, I really want the end product to be the absolute best and I'm sure you do too. I want to sell your house quickly. I use very specific editing techniques to pick the curiosity of any potential buyers are while standing out in the sea of property listings online. Rest assure with my complete package, your video will quickly be seen by potential buyers and you'll have a short film that makes you proud of your property. How does that sound? Now to perfectly sum up my approach to selling real estate video to potential customers, Steve Jobs said it best. People don't know what they want until you show it to them. And I couldn't agree more with Steven that but I get where people are coming from. They want to save money and they don't know the time that goes into the editing process. Assure them that you're complete package. They won't have to lift a finger and their video will be online in no time. Now that we've discussed the complete package, your next question is probably how much to charge? Well, I got you covered. Click Next to learn more. 5. How much to charge for a Real Estate video: Harpy, how much do you charge for a real estate video? How much should I charge? All right, so let's go first with the realtors. Like previously mentioned. If you're a realtor, I don't think you should charge for real estate video, just like you don't charge your customer for taking pictures of their home. What you need to tell them is your drone is part of a complete turnkey solution package that, unlike other realtors, includes pictures and a cinematic drone video. Emphasis on the word cinematic. Who could say no, this will not only build your portfolio and your brand, but your name will also be seen on social media. That's way more effective than $200 thousand worth of advertisement in local newspapers will discuss how to use social media to your advantage in Module 6. If you're a videographer entrepreneur, the price of your complete package can definitely differ based on your market. If you're wondering what I did, well, I asked around, I google local companies and ask for a quote. You'll know right away if there's a pattern, what I did to get profitable and actually earn a living was to aim for around $100 per hour for every step of the creation process. Why does it look like? First of all, one hour to learn about the property and set expectations with the client. Another one hour for the round-trip to location. Two hours to shoot with the drone, three hours to find the right music and complete all the editing process. And finally, one hour to share and publish on social media. So grand total of around eight hours for $800. Again, this can vary by market, but that is my current Harley rate and I feel comfortable with it. The best part about all of this is that the better you get, the faster you can complete your real estate video. But you can should still ask for the same fixed price. If you charge by the hour, you'll punish yourself for being efficient and you obviously don't want that. As for recurring customers, I negotiated a rate of $700 since these sign-up for multiple projects. Now, I've seen reports of people charging between two hundred and three hundred dollars for a real estate video. As with most things in life, I believe you get what you pay for. Now if you're looking to achieve the same lifestyle I currently have, trust me, charging such a low amount for a real estate video is not going to get you there. Plus, always keep in mind that if a customer was to hire someone with the skills you're about to master in this course. It would be worth a lot of money. The techniques you'll learn in this course have proven to get videos notice and Indian cell properties. Isn't this what it's all about? Remember, don't under sell your time. And I'm sorry, I just got worked out by this. So when you're ready, click Next and we're going to discuss the section wrap up for Module number 1. 6. Introduction wrap up: All right, how about a good old section wrap up? Module 1 was all about setting the foundation to this course. In this section, you'll learn how the teaser trailer approach is the secret to real estate videos. By following the same techniques used in big-budget Hollywood films, were able to create an emotional connection with our viewers. Remember, our goal is to catch the interest of the viewers So they end up calling you or your client. Don't show them everything. We also learned that you could use a turnkey solution for your real estate videos. Being in charge of every steps of the creation process is crucial. If you want to succeed. If you're a realtor, don't charge anything for your real estate video mentioned that it's part of the premium service you offer. Your customers will love that. As for intrapreneurs and videographers, do some market research in your area. Having a fixed price right from the start is a great idea since the better you get, the less time you'll need, and you're going to be able to charge the same amount. You win. So congratulations, you've just completed module number 1. The goal of module number 1 was to give you an overview of the course all while answering some of the key questions I get asked all the time. So I'm proud of you. Let me give you a virtual high-five. Here's a ritual i 5. So click, click Next when you're ready so we can dive into the equipment. 7. Introduction to the equipment: All right, new module, new shirt. Let's talk about the equipment. In this chapter. You'll learn how to control your drone from liftoff, flying and landing. How to control the camera so it's easier to record clips. Understanding the video jargon, video resolution, and frame rate. Plus, this module includes training exercises. This will be your opportunity to practice finer drawn so you can master the controls quickly and start filming properties. This is going to be fun. Hit Next, when you're ready. 8. How a drone works - the controls: Module 2 point to how a drone works, the controls. So before flying for the first time, Let's take a minute to learn how the remote controller works. I knew that my many years of playing video games would eventually pay off. Told your mom, flying and controlling a drone is done by using a remote that mimics a video game controller. The good news is that if you've played a flying game before, you'll be able to use that experience to fly and control a drone quicker. Fear, not if you're not a gamer, or if using two joysticks, eye one scares the bejesus out of you. It's actually quite easy to master. If someone shows you the proper way, the left joystick moves the drone up and down. So the height pushing the same joystick left and right will rotate the drone counterclockwise and clockwise respectively. Right joystick. The right joystick controls the forward, backward, and left and right movement. Now for takeoff, for takeoff, pull both joysticks towards the bottom, just like this two lane your drone, make sure it's safe than simply pull down on the left joystick. Once the drone is close to the ground, pulling the joystick all the way down, we'll give the signal to the drone to land. To record your video, either tap on the Record button on the screen, that's the red circle, or hit the red circle on the top left of your controller. So how do you turn everything on? Well, you start by pressing the button on the drones battery once, quickly release, and then you press and hold until you hear a beat. Plug-in your smart phone in the remote controller. Launch the app DJI, and complete the same process we just did for the drone. But on the power button on the controller, select control on your smartphone screen, you will now see a live feed of your drone camera. Now please note, if you don't see a live feed, fear not. It still happens to me from time to time. All you need to do is turn off every device, the drone controller, and quit the smartphone app. Go back to step one and try again. 9. Exercice #1: Lift off, getting comfortable with the controls and landing: Exercise number 1, lift off, getting comfortable with the controls and lending for our first exercise will simply practice turning on the drone, then the liftoff process. I suggest you try all of these modules, exercises in a safe environment with few trees and obstacles. Once you're in the air, take a few minutes to play with the left-hand right joystick until it clicks in your brain how they work. After a couple of minutes in the air, complete the lending procedure we just discussed. Feel free to practice this exercise multiple times. 10. Controlling the drone vs. controlling the camera: Controlling the drone versus controlling the camera. I remember that when I first started shooting with my drone, my first challenge was to be mindful of my surroundings when flying. All while focusing on getting the perfect camera angle. Actually, it's still my biggest challenge. But the good news is the more you fly, the more comfortable you become with your abilities. The advice I wish someone would have told me when I was a newbie, is that you should plan your drone movement multiple times before you start controlling the camera. Keep in mind, you can always see what the drone sees by looking down at your smartphone screen. When planning your shot, look at your drone and make sure you are clear of any obstacles or potential hazards, such as trees, buildings, electricity wires or cables. When your drum movement is safe, then you can control the camera. To control the camera, It's exactly the same as the drone. The biggest challenge, and I'll drone operators who will agree is the fact that often the drones camera will be facing a different direction than you are. This means that your left could be derived for the drone and vice versa. To better understand which direction you need to go, take a look at your smartphone screen. This is what the camera sees. At first, you definitely need to practice a few times to get the hang of it. Speaking of which. 11. Exercice #2: Keep a subject centred while moving up & down or left & right: Exercise number 2, keep a subject centered while moving up and down or left and right. Practicing this exercise is time well invested in the ears. Why? Keeping a subject centered while you're moving the drone is pretty much the number one task you'll be doing in every shooting. You don't need to practice on a house. You can go to an empty feel, a park or a parking lot, and practice looking at the drone and your life feed all while keeping a subject centered. Now here's a quick tip. Move the right joystick in one direction and tap the left joystick in the other direction. This will keep this subject in center while moving and rotating. 12. Video settings (and understanding the jargon): Now let's switch focus and talk about video jargon. Your drone comes equipped with a professional video camera that is packaged in a tiny frame. Don't let its size fool you. This video camera offers a picture quality that rivals. Those are fancy and expensive cameras. So for video resolution, select the highest resolution you have access to. And the reason for that is you can always take it back in post-production, but you can't increase the video resolution. Here is the three types available to choose from on today's drones. So for k is the best, 10 ADP is what I consider reasonable. I would not go down to 720 P. It would look pixelated. Trust me. Well, obviously, a higher resolution means a bigger file size. Also, you'll need a fairly recent and powerful computer to play an edit RAW for k files. Get yourself a large memory card or 64 or 128 gigs and go for the best with for gay and never look back. If you have an older computer, try for k first, and if it's too slow or uses too much space, go down to 10 ADP. So simply put, for k gives you the best video quality. So this means more details on screen, plus, it gives you more room to zoom in and reframe your shot without losing too many details. Continuing on the topic of video jargon, let's quickly discuss the frame rate. A video camera captures multiple images each second. That is called frame rate. And we calculated that rate would frames per second or FPS. Here's some of the available settings for North American drone video cameras. 1630 and 24 frames per second. Which frame rate should you use? Well, for smoother playback and slow motion, pick the highest frame rate. Again, higher frames per second means larger file size. If you have to make a compromise between resolution and frame rate, prioritize resolution. 24 frames per second is used in Hollywood movies and gives a cinematic look to your video. However, it doesn't look good when slowed down. And I found that my clients always prefer the higher frame rate, so I don't use it personally. I should have four K at 30 frames per second because that's the max I can get. I recommend you do the same if by the time you go through this course for k at 60 frames per second is readily available than help yourself. It's easy to decrease a video file resolution or frame rate in post-production, but not the other way around. You can't make it magically appear. Just make sure your computer can handle it before your big shot. So to change the video settings inside the DJI app, tap on the icon with the three bars. Locate the video camera on top. So tap on video size. As you can see, I'm currently in foreign key resolution at 30 frames per second. If I want to change that, I just swipe up. I'll tap on 10 ADP. Now I have more frames per second. Options. Can switch on 60 if I want to. If I want to revert back to four k, just tap on it and make sure 30 FPS is in blue. This means it is currently selected. And to close this chapter, Here's the storage required for one minute of footage in a different video settings? I would definitely invest in a larger memory card. So you can shoot at four K 30 frames per second without worrying about the storage. 13. Exercice #3: Circle around a spot: In exercise number 3, circle around a spot. Just like in exercise 1 and 2, practice lift off, and then tried to circle your drone around a spot. Could be yourself a car or if you have enough space, a house. Now be careful though, the radius of a circle around an object is pretty wide. So make sure you have enough space. If you're tight on space, practice a half circle. The goal is to move the drone around an object and keep it centered as best as you can. Now, don't forget to hit record. You need to practice that muscle memory too. 14. Equipment wrap up: As you probably learn by yourself, It's not an easy task to learn how to pilot a drone after only a few minutes in the air. Hopefully, the specificity of the training exercises in this chapter, we'll set you up for success so you feel more confident before filming your first or next real estate project. Feel free to practice as many times as you want. And if, if I can be honest with you, that's one of the top mistakes I made when I first started. I didn't practice enough. I'm maybe I was overconfident, read quickly, but learn from my mistakes. Practice. In this section, you learned how a drone works to controls. Left joystick controls height and rotation. Right joystick controls forward, backward, left and right movement. You'll learn to challenges of controlling the drone versus controlling the camera. Afterwards, we discussed the jargon specifically about the video resolution and to keep it simple, just choose for k. We also talked about the frame rate, choose the highest for smooth slow motion. And also three training exercises to master your pilot skills. The next module is all about setting expectations, why it's crucial in this industry. 15. Setting expectations: an introduction: I'm a proud father of two toddlers and two things I learned with fatherhood. A, bye sleep at B, sending expectation is crucial to avoid a crisis. As an example, if I need to go to the mall with my daughter to buy a gift for my wife. I'm gonna take two minutes with my daughter to set expectations that we're actually going to be buying a gift for mommy, not for her. I didn't ask her if she's okay with that and if she has any questions, I can answer them right away later if she ever starts making a scene for me to buy the latest pop Patrol toys set. I can kindly mentioned that we both agreed we were here to buy a gift for mommy, not for her. Now, I wasn't born with the skills to set expectations with my daughter or my customers. I learn from my mistakes. I discovered it, what happens, What I forget to set expectations with others. That is why now I do it every single time, not only my personal life, but my professional life as well. In this chapter, we'll discuss the number one question you need to ask your client before you start filming. We'll also discuss how to set expectations with your client and why. We'll cover a plane be in case of bad weather and in case of an emergency. Finally, my personal preflight checklist. So you have everything you need for every single shooting. This module is an investment in yourself so you can save time and energy. In the end. It's a gift to future. You hit Next when you're ready to get started. 16. The #1 question you need to ask before you start filming: What can guarantee you happy customers that we'll talk about you to friends and family. One simple question, what are you most proud of about your property or what do you like most about your house? Asking the question just for fun, is it going to help you create promoters? That means happy customers that will speak kindly about your brand. Making sure you add that detail in your final product will it shows your client that you listened to the input and that your videos are in just a copy paste and Repeat Grid examples I had in the past. The pool, a three door garage, the long private driveway, the roof tiles from Italy, the sunroom, the giant garden. Customers will already have a wow moment when watching their home on film. Having that one thing they're proud of included in their film will be cherry on top. Be careful though. Avoid saying things like, I'll make sure to include that in the video because if for whatever reason, when time or cameras record, you can include that in the final product, your customers are going to be disappointed. Always better to surprise them, so don't promise anything. See what my parents used to say. I'll keep that in mind. Now that we asked that specific question and we took a note, Let's dive into setting specific expectations with your client and why. 17. How to set expectations with your client (and why!): Setting expectations is crucial in the business world. You never want to go over all the trouble of creating an end product you're proud of to finally have your customer respond that they don't like what they see. Forgetting or skipping, setting expectations can cost you money, gets you a bad rep and end up costing you business. Setting the right expectations doesn't take that much time and it confirms that you and the client are on the same page about the real estate video. So what expectations do I sit with my new end recurring customers? Here's a list. The final video will be between 30 and 45 seconds, not six minutes. I will need at least two hours to film the property, and I let the client know that he or she doesn't have to be home during that time. If their home they need to stay inside to avoid being seen on camera. But I kindly mentioned that if they want to see how I control the drone and what I see on my screen. I'll give them a 2, 3-minute tour. That way, I don't have a backseat driver over my shoulder and my clients will definitely talk about their experience with friends and family. More exposure. I'll do my best to include what the like most about their property. But it can't be a guarantee since many factors can affect a flight. If they require any modification. For example, a logo at the end, adding text, remove or add a shot. One modification is included in my price. After that, if anything else is needed, including exporting and sharing the video one more time. I charged by the hour at $100 per hour. Let's say it's time for family vacation. If I'm out of town for a specific period, I tell my customers that I won't be reachable to answer calls and e-mails if they require any modifications after a certain date. That way I don't have any surprises when I get back from vacation with 400 emails asking me, where's my video? Feel free to add anything else that comes in mind to this list. You can also download this exact list by clicking on the download button below. Now, let's talk about the many surprises of mother nature. 18. Plan B in case of bad weather: One of my biggest mistakes when I first started was assumed Mother Nature was going to be on my side. Too often, I would check the weather forecast and call my customer to lock a specific date without a plane B. The thing is, if there's heavy winds, rain, or snow, I cannot guarantee the safety of my drone or the property itself. I now have to cancel and reschedule. Now, what if this happens to you? What if the date you set up the customer is the only time they were available. My biggest advice is to properly set expectations that you will need more than one availability from your client. Here's my script and feel free to use it. It made wonders for me. Well, that's great. Seeing a drone fly never gets old for me to have just calling to see if you have a minute to discuss the preparation for the shooting. Okay, thanks. I want to shooting to go as smoothly as possible to achieve that. We need Mother Nature on our side. This means no rain, snow, and especially no heavy winds since all of those are a no-go for our drone. You understand? So by looking at the current forecast, Wednesday morning would be the perfect time with no wins and the clear sky. They work for you. Good question. Well, you see I tweet on my video projects the same way a big name director treats his Hollywood blockbuster. I really want to film your property in the best possible way into achieve that, it usually takes between 12 hours, maybe more. Keep in mind, you don't have to be home during that time. Absolutely. And one last thing, if Wednesday is not the perfect day your house deserves, are you available any other time? Great. Can we keep these two dates as plane be in case of bad weather on Wednesday. All right then. Thank you so much for your time. I'll call you Wednesday morning to let you know if it's safe to fly. As you can tell, this doesn't necessarily require a lot of effort effectively setting expectations about the time required to complete a drone shots. That bellwether is a no-go, is that the client doesn't have to be home. What makes you look more professional and saves you from awkward phone conversations. Asking the permission to run something by your client is also key. It puts them at ease and we'll see that their video project is in good and capable hands up next time to discuss what to do in case of an emergency. 19. Plan B in case of an emergency: Now that we've set expectations with our clients, it's time to set expectations with you. I remember my very first drawn trainer. He told me something that I'll never forget. He said, the one thing you need to know about flying a drone is that you'll crash it. Guaranteed. Turns out he was right. Who would have thought I crashed my drone more than once. So what can you do to avoid crashing your toy? Well, practicing is one thing, but having a plan B in case you do crash, it is as equally important. People starting in the real estate video business will often feel overconfident in their ability to pilot a drone. The thing is, you never know what the actual property looks like? On one of my projects, both my copilot and I didn't see a tall tree hidden behind the house are drawn. Propellers barely touched the branch, but it was too late. The drone fell and gravity pull it towards the ground hard. The result, three broken propellers and the cameras stabilizer was missed aligned. Bad news at first. We learned from our mistakes since this wasn't the first time we crashed our drone. We had already packed extra propellers in our bag and we learned the way to properly reset the camera gimbal. We were back in the air in no time. My advice before you fly is to always hope for the best and plan for the worse. Bring extra propellers, and learn how to properly calibrate your camera gimbal in case of an emergency. Speaking of which if you need to quickly stop the motors from turning, if the drone is stuck in a tree, for example. And that's pretty much what happened to me. Here's the drone emergency power of procedure. Paul, both joysticks towards you like this. Be careful. Only attempt this as last resort. Performing the emergency protocol in the air can be extremely dangerous for you and others. Coming up next, the preflight checklist you need to run through on the eve of every single shooting. That way you want you up to a house with a missing memory card in your drone. Click Next to learn more. 20. The Pre-Flight checklist: There's nothing worse than when you leave for a trip and realize you forgot to pack something important. For me. It's always a toothbrush. But the same thing can happen to you when you travel to your client's property and you realize you forgot to pack your memory card or you didn't charge your batteries. I've always struggled in the morning of a shooting. Just double-check the battery. Remote control. Yep. I got everything. Let's go. So I decided to create a preflight checklist that I will go over and check every boxes on the eve of every single project, the five-minutes it takes for you to go over the list is way better than wasting two hours to drive back home to pick up a cable. I'm glad to share that checklist with you. Feel free to add your own items, but make sure you check everything before leaving. Also, based on my experience, I recommend that you do it on the eve of your shooting and not in the morning, since it's a lot less stressful to look for missing items 24 hours before you leave the house than it is when you're 15 minutes late. You never want to be laid to your client's home. Punctuality helps tremendously to create a good first impression. I remember, you never get a second chance for a good first impression. In short, this list I'm giving you, We'll see you time and help you be better prepared and create a good first impression. You can download the list by clicking the button right underneath this video. 21. Expectations wrap up: I arrived. This wraps up Module number three. In this section, we learned the importance of setting expectations with your client. Making sure to ask your customer his or her favorite feature of the property you're trying to sell, adds a personal touch declines crave. Having a plan B in case of bad weather and or an emergency is crucial in this industry. Finally, take a minute to print out and fill the preflight checklist on the eve of every shooting. Simply put, Module 3 was all about helping you avoid wasting time. Module four is coming up next, and it's a big one. We'll learn how to fly and create breathtaking drone shots. Click Next when you're ready to get started. And I'll be waiting patiently. 22. Learning how to fly + developmental courage and why you need to succeed: So we've been through explaining what makes a good real estate video, how the equipment works, and how to properly set expectations with your clients. Now, it's time to learn how to fly. Nervous. Well, I remember I was, if you're nervous, that's good. That means you truly care about the end product you're about to make. But for you to succeed in this industry, you're going to need to use something called developmental courage. This translates to accomplishing something. In this case, fly your drone over property and obtaining great footage in spite of fear, not in the absence of it. So if you want to succeed, you need to operate outside your comfort zone and challenge yourself to be better than your last project. I gotta say, it's an amazing feeling when you have the courage to act outside your comfort zone and succeed, it feels like nothing can stop you. You also need to outperform your own videos so your competitors won't be able to simply copy you. If you do fail, That's okay. I feel multiple times, but I can guarantee that what I learned failing helped me become a leader in my market. To get us started, click Next to learn three quick tips before liftoff. 23. Three quick tips before lift off: So here's three quick tips before takeoff. Or just like I like to call it things I wish I knew before making my first project. Number one, survey the area, walk around the property and spot any objects like trees, poles or electric wires that your drone could crashing. To keep a mental note of these potential hazards and plan for safety. Tip number 2, hit record when you're in the air, even for your trial run, you might actually be filming the best possible take and you don't even know it. Just make sure you have a memory card large enough to store all the footage or invest in a second memory card, which I strongly recommend. I'm sharing this tip with you right now because you'd be surprised at the amount of time a trial run footage ends up saving me during the editing process. And tip number 3, speed, I often get asked, should I fly as fast as possible and just apply a slow motion effect in post-production. Well, my advice is to always aim to get as much done without the need for special effects. Because keep in mind if you Shue from the air and then you add a slow motion effect because you're flying too fast. You might have cars, people walking around or waterfall in the shot and they end up looking unnatural. My advice is to always aim to get as much done without the need for special effects. So fly at a speed you are comfortable with and where you actually have control of your drone. My first few videos, I was always flying so slow. I was nervous. You should aim to complete the shots we're about to discuss and re-evaluate in your next projects which speed is the best fit for you. Now with that in mind, let's talk about a key point in movie making that we can apply to real estate videos. And that is the anatomy of an establishing shot. 24. The anatomy of an establishing shot: In cinema and TV shows, you often start a new scene width and establishing shot. It means exactly what it is. It's a clip that establishes where the following scene will take place. For example, watch this clip from Mission Impossible Ghost Protocol. You see an aerial shot with Budapest. As the viewer. You are now linking the following shots with this establishing shot. In short, all the clips after the establishing shot are taking place in the same location in your mind. Another great example, but without the text, is from the movie, the Bourne Identity. Hey, I like spy movies. Okay. You start by seeing the white building. Texts is not needed. Still, your mind will link all the clips following the establishing shot together, even if the next shots are filmed on a different day or inside a studio. That is a powerful tool. Just like we discussed in Module 1, the way we consume information has changed a lot, especially with videos. Now, if a video doesn't catch the viewer's interests in the first few seconds, chances are they will skip and miss out on their potential new home. It's your responsibility to catch their interests in the first five seconds. And an effective establishing shot will help you achieve that. So a good establishing shots should start your video and with a bang. Here are a few examples. A front gate that opens at the same time the drone moves. Seeing the property from a high point, a river, a ski resort, a forest, a rooftop terrace, proximity to downtown, proximity to a bridge, a landmark from the city property is sold. You should plan ahead what makes this property unique? And make sure you spend most of your time filming and establishing shot That's perfect. Keep in mind. This shot is probably the most important one. It sets the tone of your real estate video. It creates an emotional connection right from the start. Usually it's a woe by your viewer. So look on Google Maps. What is caused by ask your client or Google the name of the city. Remember, spent time planning your establishing shot as it's crucial for an effective real estate video that sells. An establishing shot is not only used to give you more information about the following shots, It's also used to catch the viewer's interests in the first five seconds. Now to help you obtain amazing establishing shots and create a cinematic and professional look, let's discuss how to add movement to your shots. 25. How to add movement to your shot: A key aspect that helps create a more professional look is to avoid static images. Oftentimes it's not enough. Let me show you an example of a still image where I added the Ken Burns effect. Okay, it's not exactly the same thing as a drone movement, but you got to agree, it looks pretty close. Gifted movie directors will use the idea of our viewers are most automatically follow an object that moves in the frame to their advantage. This is an indication that we should be doing the same in real estate videos. Adding movement your real estate video doesn't only give you a professional and cinematic look, it allows you to create something unique that is not possible with pictures alone. If you fly around a home with epic music, that's great and already better than most real estate videos. But remember, you want to be the reference in your market. And to achieve that, you need to step up your game. That is done by adding movement to your shot. What are good examples of movement? There are two categories, real movement and simulated movement. Let's start with real movement. Good examples of real movement you can add to your shot to control the focus of your scene. And at the same time, get the attention of your viewers are a car that drives by the property, a garage door that opens or closes. Someone jogging on the road in front of the property, a boat sailing on the river that can be seen from the backyard or front gate that opens. Children running in the yard, family barbecue doing on the porch, or a person walking and entering the home through the front door. Basically, if you can add any of these examples or even your own Viewers will take notice of the added movement in the frame. You could use this to your advantage. Now let's go through the list once again. And CDO potential idea that these movements suggest a card address water, property. Hey, I could be driving home to this. A garage door that opens or closes. A big irrational my car and stuff. Someone jogging on the road in front of the property. Hey, this is a safe neighborhood about selling on the river that can be seen from the backyard. What a nice and relaxing view to enjoy my morning coffee. Children running in the yarn. James and Olivia could have enough room to play catch with buddy. A person walking in, entering the home. Hey, that could be me. You see, a video has the power to suggest these ideas to viewers. And I especially like the last sentence, hey, there could be me. Your video should be selling the dream of owning such a nice property. Having movement in your real estate video not only creates a professional and cinematic look, it suggests a lifestyle that is within the reach of your viewers. That potential lifestyle is one of the ways you can create an emotional connection with your viewers. All the previous examples sound great, but you might be telling yourself, what if I don't have any of the real movement examples at hand? Should I call it a day? Well, have no fear. I've done multiple projects without real movement. Keep in mind, adding real movement to your shots will definitely help you achieve a greater quality product. But there are other possibilities. That is simulated movement. A simulated movement is the drone flying close to an object giving the impression of grandeur on the screen. Here are a few examples that I've used in the past. Flying across a pool. Having a tree enters the frame as you fly backwards. Flying close to a statue, flying next to a weather vane, flying next to a shed, or flying next to a swing set. We're using innate objects and flying close to them, we'll give a sense of movement. Granted, these are not the easiest shot to achieve, but that's why I have an amazing tip to help you succeed that we're going to discuss in Chapter 4.6. I want to point out a key takeaway you should always keep in mind when filming simulated movement. That is the fact that camera often zooms in a little bit, so you'll physically be further from the object. Then the final shot makes it out to be. Your viewers will be impressed. You flew so close to an object, but in reality, you are usually at a safe distance. Your results may vary depending on the type and model of your drone. So to recap the two types of movement, if you can add real movement to your shot, do it. Even though there's this unwritten rule in the real estate industry to never show people, animals, or cars. These types of shots have the power to suggest potential ideas to your viewers. That's one way to create an emotional response and have your viewers thinking about that property even after the video is done playing. With that said, we discovered, it's not always possible to add real movement. In that case, aim for simulated movement. Flying close to innate objects will create artificial movement that is impossible to replicate with pictures alone. Now, up next we'll talk about five islands that should never appear in your videos before we head outside to learn more about cinematic drone shots. 26. Top 5 items that should never appear in your videos: Oftentimes, I'll get the question, how can you spot a real estate video that doesn't quite look professional? My answer is always the final footage that is used in the end-product. The video looks amature if it contains any of the five following items. First, a drone movement that is considered too quick. As you can see, the movement is way too fast for the viewer to grasp what's on the screen. A hard rotation of the camera. In this example, the drone operator hid the left joystick too hard. That jerky movement should never make it in your final video. The shadow of the drone on the ground. It's not so easy to see the shadow of the drawn on your smartphone screen, but it's something to think about when shooting in direct sunlight. You should also avoid the reflection of the drone in the windows. That one's also tricky to see on your screen. And finally, seeing the propellers. Viewers what this is rarely know what's that moving on the screen, but if the focus on it, it can be distracting. So how to look professional and avoid all of these items. So let's start with the hard rotation. If your drone starts to shift to one side, just don't hit the joystick too hard to reposition it. Try to go slow. And if you don't succeed, don't sweat. Just move back to your initial position and try again. It is so much better to shoot multiple takes then to select one-shot would a hard rotation if you're not a 100 percent satisfied with the shot, do it again if time permits. Now how to avoid seeing the shadows on the ground? While this one's kind of tricky because you can't always see the shadow of the drone on your smart phone screen. I would do a few test before you shoot. Rotating the camera or positioning the drawn in a different location might help as well. I'll try to shoot early in the morning or up to noon. And how to avoid the drone reflection in the windows. While you should always record a trial run and rewatch the footage. This one also applies to the shadows as well, because rewatching the footage on your screen gives you the opportunity to focus what's on the screen, not on controlling the drone. You should try to rotate the camera towards the ground. Oftentimes, rotating just a tiny bit is all that you need to avoid having a reflection in the windows. To make this super easy. If you do see the drone in the windows, just cut the part of that footage during the editing. And how to avoid seeing the propeller as well. Usually, you see the propellers own screen. If you push the joysticks too hard, It's usually with sudden and fast movement that you'll see the propellers on screen. So if you can avoid pushing too hard on the joysticks. Also, avoid flying when there's heavy, when, and this one's a given not only to a voicing the propellers, but usually you should never fly the drone if there's heavy when. So recap things to avoid. Drum movement that is too quick. A hard rotation of the camera, the shadow of the drone on the ground, the reflection of the drone in the windows and seeing the propellers. Irate. I don't know about you, but I'm getting tired of my computer screen. How about we move outside so we can discuss the flight assist tools offered on DJI drones. 27. Make your life easier with drone assist tools: I have to be a 100 percent honest with you. I didn't know these features existed when I first started. Now, I use them all the time. Having a computer doing the heavy lifting will not only help you achieve the best shot quicker, you'll feel more confident. Keep in mind, these tools are currently only offered on drones made by the company, The EGI market leaders in drones. You're drawing my offer similar features. So check your manual, flight assist tool number 1, tripod mode. Earlier I spoke about the simulated movement and having your drone fly dangerously close to any objects can be frightening. If I may offer you a look behind the curtains. The thing most of us don't know about is that there's a mode where you can safely fly close to an object and still have great control. That is tripod mode. When this Moz does is turn down the joystick sensitivity all the way down. This translates to pushing any of the joysticks all the way in one direction. And a drone will move extremely slow. So that means you have enough time to reposition the drone at. Don't have to worry about hitting any objects because of inertia. So to achieve shows that it looks like they were filmed by a professional. Use this mode. This is the tool I often use to create simulated movement and fly in tight space. Here's how you turn it off. First, dapp on the remote controller icon on the left, swipe to the left, and then tap on tripod mode. If you do get a warning message, just tap, Okay. And then you're in tripod mode. Every drawn movement should now be considerably slower. To quit tripod mode, simply tap on the x on the left of your screen and select OK. This will resume normal control and speed of your drone. Flight assist tool number 2, point of interest. When I first discovered this mode, I couldn't believe I spent all this time without using it. I was a mad per se, but I wish I knew this amazing tool sooner. Here's how it works. First, you fly on top of the object. You want the camera to keep centered. Then you tap on the remote controller icon, swipe left, and tap on point of interest. Select, okay, tap on record point of interest, and then moved are drawn backwards. And select, Apply. Draw my me moving by itself. So feel free to hit pause if you want to take manual control of the rotation, the point of interests will always be centered automatically. Now, I'll cool, is that Now be careful. Always make sure you are high enough. Since as soon as the drone starts circling the point of interests, It's not easy to cancel. My advice is select the point of interests, but simply push the right joystick yourself. That way, you'll control the speed and the on-board computer will keep the camera focused on the point of interest and you'll be able to quickly stop the drone in case and obstacle is close. 28. Module 4 7 Straight forward: Straightforward. Why does every clip need to be filled with complicated maneuvers when you can just move forward. Some of my favorite shots were simply forward movements. To put it simply, you tilt the right joystick and you lightly tap the left joystick to realign the drone. If it flies off course. If you're flying close to the ground, you shouldn't know that wind can be an issue and you're straight line. You might need to do a few takes so to minimize their hardware patients that occurs when pushing the left joystick in either direction. If it's possible, you should start from the very back of the yard and move forward to the house. If you can add an extra, like someone running, having a drink, Barbie queuing, etcetera in the shot. It's even better since the viewer will get a sense of scale in your shot. A look at how huge this yard is a the guy barbecue doing is so tiny. Another good example is to move far from the front of the house to as close to the front door, you can't. This move is great since yours can see themselves entering their potential future home. 29. Module 4 7 Elevator: The elevator, this shot is not quite complex, but the result speaks for itself. You simply tilt to the left joystick up and use the right joystick to reposition the camera if the subject goes off center. Keep in mind this shot is called the elevators, since you can either fly up, tilt the left joystick up or down, tilt the left joystick down. Depending on your intended purpose. Examples, a multi-story house, slowly flying up. We'll give the impression that house is tau, the backyard you if you start by filling the front of the house or normal eye level and lift up to reveal the backyard. This shot could sell this spacious yard or that there are no neighbors, or even that a quite river can be seen when you're drinking your morning coffee. For bonus points, Let's quickly talk about the rotating wheel on the left side of your remote control. Rotating the wheel either left or right, will rotate the camera up and down respectively. Tried to fly up and rotate the wheel to the right so the camera tilts towards the ground. It gives the impression that camera is one of a giant robot standing up and looking at what's on the ground. Remember the Power Rangers? Yeah. Maybe not. 30. Module 4 7 Bird's eye view: Bird's eye view, aka the unexpected angle. For this shot, you need to tell the camera and 90 degrees towards the ground. You set your drone as close as you can from the roof of the house and hit record. Then you tilt the left joystick all the way up that way. But potential buyers can briefly inspect the state of the roof and see what the entire property looks like. Be careful. Don't go too high, since in most countries it's illegal to Phi over 250 feet. It doesn't matter really because you shouldn't go too high since you can't make out anything when you're that far off the ground. If the property has a huge late and you can't go high enough to see the entire property. Don't sweat, go high enough, and then use another shot type to showcase the remaining length. As for the speed, go as fast as you feel comfortable, since you often need to fly quite high to see the entire property. When you're that high, the video makes it look like you're going slower than you really are. 31. Module 4 7 The reveal: The reveal, one of my favorites. You first set your drone above the house. The camera is front-facing or is slightly rotated towards the ground. And in the frame, only the backyard is visible. You then tilt the right joystick, revealing the roof and the front of the house. Stub the movement as soon as the entire house is inside the frame. Bonus points for an added wow effect. Tried to push the left joystick down just a bit, so the drone descends at the same time as it moves backwards. Stop when you're close to six to eight feet from the ground. And trust me, it sounds complicated, but it's so rewarding to master the shot. Now once again, when you have the entire house inside the frame, you slowly come to a halt, a moving backwards with your drone, the house will reveal itself. And since you're flying closer the roof, the house appears way bigger than it actually is. 32. Module 4 7 Half moon: Half-moon, similar to a 360 shot, the half-moon also rotates, but only for a 180 degrees. Since you don't circle around the house, you can move your drawing closer. This view is best when you want to showcase the front of the house like the garage, front yard, flowers, or the back patio, pool or water features. Instead of just moving your drone left to right, you should aim to rotate the camera at the same time. This will not only focused the attention of the viewer to a specific spot of your choosing, but it also looks more cinematic. Centered a camera on what you want to focus on and slowly pushed a right joystick at the drum movement to either the left or to the right. We then move the left joystick as a camera rotation in the opposite direction. For example, if you push the right joystick all the way to the right, the drawing will move to the right. We then push the left joystick in the opposite direction. In this example, all the way to the left. So the camera turns at the same time as the drone moves. The combination of two joysticks moving in the opposite direction will result into drawn, rotating in a half-moon around the object in the middle of the frame. With the 360 degrees shot, you can show everything on the property. Half-moon allows for close-ups of key aspects of the house. 33. Module 4 7 Close call: As for the final shot in the glossary, we have close call. This type of shot is usually done at eye level, meaning you will be flying a drone close to the ground. And a similar height as your own eyes. Not only will you be flying low, you'll be flying in tight space places. People will never think you use your drone to achieve the shot. Now before I go with tips and best practices for this type of shot, allow me to reiterate that you shouldn't do these shots if you haven't practiced before. Fear not. We discussed a great tool in the previous module, tripod mode. You just need to do your best in achieving a shot that is impossible would a standard video camera. Now a few examples would be flying over a pool, flying over the ledge of a balcony, or flying between two walls of a gazebo, or even fly over a car that is parked in the driveway. Now please remember, never tried this shot if you haven't practiced before and if you're not a 100 percent comfortable, plus, if there's heavy winds, I never attempt this type of shot because when as a tendency of pushing harder on the drone, when it's flying close to the ground. 34. After landing: what's next?: So now you've flown your drone over a property. You might have used a few or even all of the shots we just discussed. Maybe you've used, like me, one or two of the fetus's tools we discussed in the previous module. Now you feel you have everything but a new concern arise. What if you forgot one shot or what if in one of your shots, the drone moves too much and you haven't noticed it since you were too busy making sure you didn't hit anything. You can come back and shoot a second time. That would make you look unprofessional to say the least. Now, if you have any of those fears as good, that means you truly care about the end product you're about to make a good for you and good for your client. Now here's my advice. After you lended tap on the triangle icon in the bottom right of your screen. Then rewatched eclipse in a quiet place where the sun doesn't hit directly your smart phone screen. You need to watch for every details during that time, plugging your drone battery just in case you need to go back in the air. If that's the case, you'll have more juice. When you're satisfied with the shots you have, you can start backing your stuff. I always make sure to let the client know if their home that I'm done filming for now. A transcript of how this usually goes. Mr. Client, I just wanted to let you know I'm done for the day. I had a chance to review the footage and I have everything I need. Great. When can I see the video? Usually transferring the video, choosing the best shots, the right music and editing all of that together. It should be done in a week, give or take. Wow, I thought it would be done by tomorrow. I hear you. I'm excited to see the final product as well, but I don't want your video to end up looking like every other real estate videos out there. Your property deserves to stand out in the market and to achieve that, we don't want to rush it. Trust me, you'll see the final video. You'll be blown away. Or I can wait. So by next week then give or take. Yeah. Now before I leave, can I ask you one last question? Okay. If during the editing process, I realized that filming one last clip could add a lot to the final video. Is it okay if I call or send you an email asking if I could stop by, I don't think I'll need to, but sometimes I get inspired when I'm editing in front of my computer. And if that's the case, I could drive back here and film for a few minutes just to add that extra little something to your video out. Does that sound sure? Send me an email first. Do I have to be home? Nope. You don't need to be home. I'll let you know if I ever need to stop. Bye. Thank you so much for your time. I'll make sure to let you know and version one is up and ready to hear your feedback. You have a great day and thanks for trusting me with this project. It means a lot. No time. Q and seen. It's important. No, it's it's crucial to set expectations about two things with your client. First, the time needed to edit and publish the first version of your real estate video. I tell my clients that it will take at least one week to edit and publish their real estate video. But I always end up completing a video in three to four days. That is a wow moment for your customers. Imagine you're waiting for your brand new car or a smart phone and you've been told they will be available in seven days, then you get a call after three days and surprise, you're getting it today, that's called under promising. The customer will be happy that you put all your efforts in his or her video so you can get it out as soon as possible. I personally quote when we, but if you're not sure how long it will take for you to edit the video. You should quote between 7 and 10 days. The other expectation that you need to separate your customers when you're done filming is mentioning the probability that you might need to come back a second time to complete additional shooting. Now, I have to say I never needed to drive back to a location for a second shooting, but I still set that expectation with the client because you never know, you might come back home and your memory card is corrupted or you're missing a key shot that you completely forgotten. Now you don't want to call by the customer and tell them something is missing. Instead, you should serve on the positive. Now take a look at this, this sentence. Sometimes I get inspired when I'm editing in front of my computer, shows that you care about the product and it's a lot more professional them. I lost my memory card. Can I go shoot at your house again tomorrow? After discussing the expectations? Now it's time for a good ol section. Wrap up. Click Next, when you're ready. 35. Learning to fly: wrap up: In this section, you learned to succeed in this industry, you need to use developmental courage. This translates to accomplishing something in spite of fear, not in the absence of it. Challenging yourself to operate outside your comfort zone will enable you to create a better video with each new project. Three quick tips before liftoff, we discussed how surveying the area for any obstacles is crucial. Hitting record when you're in the air, even for your trial run, can see view if you're short on clips during the editing process. And the third tip was to fly at a speed you are comfortable with and have full control of your drone. The anatomy of an establishing shot with real Hollywood movie examples. We learned that in establishing shot is a powerful tool that catches the interest in the first few seconds of your video. Spend a lot of time on preparing and filming an establishing shot that creates a WOW for your viewers. That way, they'll be hooked and they'll watch the entire video. Adding movement to your shot is crucial to create a cinematic look. We talked about real movement, such as a car moving along the house and how adding those to your shot will guarantee that the viewers take notice. Simulated movement is to add a sense of scale in your shot. You fly close to an innate object. And the fact that the item moves inside the frame creates a cinematic look. As for the top five items that should never appear in your videos, we saw that you should avoid a drone movement that is considered too quick or hard rotation of the camera, the shadow of the drone on the ground, the reflection of the drone in the windows, and seeing the propellers. To achieve some of the trickier shots. We learned about two flight assist tools, power mode and point of interest. These tools will help you get a professional results quicker and easier. Afterwards, we had a walk-through of the drone shots you should include in your videos. You don't need to use all of them for every project. Just keep this shot dictionary handy so you can achieve the shots that got the best positive feedback from my clients. Feel free to revisit some of the previous videos that will help you in achieving that cinematic look and create a real estate video that cells. And last but not least, what to say and do after landing, It's crucial that you set expectations with your client about two things. One, the time needed to edit and publish the first version of your real estate video. And to mentioning the probability that you might need to come back a second time to complete additional shooting. Towards your module four was a big one. Well, I'm excited because Module 5 is all about video editing, my favorite part of the creation process. So let's take a deep breath and click Next when you're ready to put all the puzzle pieces together. 36. Video editing: an introduction: You've just discovered the teaser trailer approach, learned a jargon, practiced and fewer drawn over property and achieved cinematic drone shots. Now what? Well, it's time to put it all together and learn video editing. Video editing is an art by itself. A very good video editor will edit a movie and you won't even notice the cuts. You can create an emotional connection with your viewers. They won't notice you work when done properly. Video editing will result in a video that plays smoothly and where viewers aren't taken out of the immersion. Simply put, the best video editing is the one you never notice. Here's an example where you might notice the work of an editor. Now, obviously we don't want that. We'll revisit this example before starting our own editing so we know exactly what to avoid and why. A video like the one we just saw, ain't gonna sell a house. What we need is a way to cut between clips in a way that is seamless and where the viewers might even anticipate a switch in shots. Remember the Skyfall teaser trailer? To help you achieve that, we're going to use a tool of the trade emotional music. That's exactly what we are going to be doing in Module 5. So in this chapter will be transferring your videos on your computer, will learn how to select the best shots, auditioning potential music, and finally, eclipse to that music. We have a lot to get through, so let's get started then I'm, I'm quite excited about this because like I said, it is my favorite part. So click Next for a few housekeeping notes and then we'll get started. 37. Which video editing software should I use?: Now, a question I do get asked a lot is, which video editing software are you using? Well, personally, I use Final Cut Pro available on Mac computers for 209 US dollars. But for this entire module, we're going to be using a software called iMovie bundled with every Mac. So why are we focusing on the free software instead of the professional and paid software? Five reasons. Number 1, it's free. If you buy a Mac, that is, it's quite easy to master. Imovie has all the tools that we need to create our real estate video. I'll add teaser trailer plus all the experience you acquire from iMovie will transfer the Final Cut Pro since it's the exact same techniques. I want to save you money. When I first started, I wanted to save every penny I could. After a few projects, you can always transfer your iMovie files to Final Cut Pro if you do decide to upgrade. So now if you have a Windows PC, I suggest DaVinci Resolve since it's also free, but it's a little more complicated to use the iMovie. You can also use Windows Movie Maker that is bundled on most PCs. But I've, I've heard mixed opinion about it. As for paid professional software, I recommend Premier Pro. But let me make something clear. I'll be using iMovie throughout this entire training, but it's the video editing techniques that are important here, not how to use the software. This means you could and should use the information in this module and apply it to any video editing software. A great quote to end this discussion is a great software. It doesn't make someone a good video editor. Great techniques do. That's from our people ordered. So if you want to skip right away to start the video editing process, skip to Chapter 5.4 if you are using iMovie, here's the step-by-step instructions to transfer your drone footage on your computer. 38. Transferring your drone videos on your computer (iMovie): So back to how you transfer your drawing videos on your computer. Here's the step-by-step instructions for iMovie. First, start by launching a movie. And if it's not in your doc, simply go to the launchpad. That's the Spaceship icon right here. You should find it here. If it's still not eaten lunch bag, head over to the app store and search for iMovie. Now what you see on the screen may vary depending if it's the first time you've launched, I move you're not, but you should still click on File. New movie. All right, so now we need to import your stuff. So remove the memory card from your drone. Use a mini SD card to SD card reader and plug it in the side or back of your Mac. If your computer doesn't have an SD card slot, use the USB cable that came with the drone, plug it into USB port and then turn on the drone. If the software photos open, simply close it and move on to the next step. Click on the down facing arrow. And you should have your memory card in the left column here. Usually it's called no-name. Make sure it says import to project media. And then click on import all. Now, the white circle on the top right, right here shows you the progress of the import process. Before clicking on import, all, you might have been tempted to pre-select some shots and skip others. But I strongly recommend importing everything and doing the cleaning after. I've often used shots that I thought weren't pretty good on the first viewing, but eventually found out that the perfectly matched the song I purchased. Now more on that later. You get a nice pop up right here. That will close. And then if you simply move your cursor from left to right, you should be able to re-watch each clip. If you want to watch the clip in real time, simply tap on the space bar. Hit the Spacebar again to stop. So that's it for importing your footage. Now this is the part where you watch every clip you shot with your drone. Start by moving the cursor on the very beginning of the first clip and then tap on space-bar. Move to the next clip. It Spacebar. Spacebar again to stop. Now, if you like what you see, click on the clip. And we're going to mark it as favorite, so it's easier to find later. Once you've clicked on the clip, make sure there's a yellow square around it and simply tap on F. For favorites. A green bar should now appear on top of the clip. Repeat the same process for every click that you like. Now, if you don't feel anything special about a clip, just leave it as it is. Now. If the clip is a disaster, like nothing is usable in the shot and you're 100 percent sure you won't use it. Click on it once, and hit Backspace on your keyboard. A red line should now appear. So it's easier to skip this clip while you're going to be doing the editing process. After you've marked all the clips you feel are the best, click on Eclipse and select favorites. That way you only see the clips that you marked as favorites. Now, if you ever need to go back to Eclipse, not just all your favorites, hit the Send button and select Eclipse or hide rejected to hide the clips that had the red line on top. Doing this process might sound like a chore, but the time you see when you're going to start adding clips to your movie will be more than worth it. 39. Selecting the best clips: Have you ever watched and making a feature of your favorite film? They were pretty popular during the DVD era. You would see that on the movie set, the director would shout camera and the camera operators starts recording, then action. He didn't see the actor perform the scene. And after a while you'll hear cat and the camera operator stops recording. When looking at the original clip, the editor will see the actor standing still and he or she will also hear the action and cut from the Director. Of course, none of these will be in the final cut. The editor's job is to select a part of the clip right after the action and end the selection before the famous cut. That is sitting the in and out point of a selection. In short, you select the best part of a clip and add that selection to your workspace. You will then fine tune that selection when you're ready to get started with the editing. Here's an example with a drone video. As you can see, my drone is standing still, just like the actors would in a Hollywood film. And after a few seconds, I start the bird's eye view we discussed in the previous module. After I completed the movement, my drawing, What's against these still? And then the clip ends. Since I stopped recording my job, move my cursor, not click, just move the cursor around where the drone starts to move. Around here. I can use the left and right arrow to go frame by frame. That way, I can be even more precise. Your selection doesn't have to be perfect. Just do your best. It's we'll refine the cuts later. This is just so you don't have unwanted footage in your project while we're working on it. Once you have a good endpoint, simply tap I on your keyboard. Now notice the yellow square around my footage. You see that yellow box, that's your selection. Again, move your cursor that don't click towards the end. Let's see around here should be good enough. And once you're happy with the outpoint, simply tap you guessed it O, on your keyboard. You now have a fine tuned selection of a longer clip. Now, all you need to do is click and drag the clip in the bottom portion of your screen, that is called the timeline. So keep it clicked and drag it in the bottom like this. Just go to the beginning and tap on the space bar. As you can see, the moment where the drawing was standing still in the beginning is not in my final cut. Repeat that process for all the clips you marked as favorites. Now you're in and out points really don't need to be perfect. We're only doing this pre-selection so we can work on actual clips that don't have unwanted sections. This means our workspace will already be filled with usable video clips. We'll need a clean timeline to make our lives easier and to help us. In the next section, just make sure you remove the unwanted section before dragging the clip to the timeline. So let's repeat that process for other clips. Let's take a look at this one right here. So this can seem to be getting and honest, standing still as soon as it starts moving up that bone, I move my cursor. Don't click it has move your cursor. Yeah, I'll stop right here. So o click and drag. And you can drag it either to the n, the middle, the beginning. It doesn't matter really, just as long as you put it in your timeline. So one last time here, you have someone walk in. So if I just push on the space bar, you'll see nothing's happening after awhile. We'll see someone walking in frame on the top, okay, right here. So I can go frame by frame, tapping the left arrow key just before my extra Watson and I tap on, I move my cursor until he's under this tree right here. And I'll tap on oh, then click and drag DN. So repeat that process for every clip you marked as favorite. And when you're ready, click next so we can take a look at auditioning your music. 40. Auditioning music: Music is the best way to create an emotional connection in the movie, takes some of cinema's most iconic scenes and remove the music. You probably won't feel the same way. When I first started my business, one of my very first Google search was royalty free music. Like, why would I pay for something I could get for free, right? I couldn't find anything that inspired me. And now I understand why you have to pay for good-quality music. The thing is, if you take the easy and free root and pick a song that has nothing special but it's free. You want achieve what we are aiming for since Module 1, creating an emotional connection with your audience. So your video stands out from the others. I usually buy my songs from these websites. I do Django, Premium Beat and jamendo. But my secret is not an I only purchase my songs. It's also the fact that I watched my clips while I'm auditioning music tracks. Here's how I do it. Resize the iMovie window by clicking and dragging the edge, either left and right. Then launch safari or your browser. You can click and drag and the gray section on top. This resize it. So it's occupying half of the screen and I'll go to Audio Jungle as an example. And in music typically I'll select cinematic. And then simply tapping on the green circle will have it play. Audio, jungle. Audio junk. Yeah, as you can see, suspense, dark. I don't think that's what I'm looking for right here. But typically when I'm looking for, when I'm auditioning, my music is a switch in the waveform because these represents a switch in tempo or a switch in beat. And seeing waveforms like these are a visual cue that I might be able to sync my editing with the audio. So what I'll do is I'll click for this song right here. That, okay, I like that. So I'm going to go in iMovie, so I'm going to click in the iMovie window right here in the beginning of my timeline. And as you can see, I added a few clips using the IN and OUT technique we just discussed. So after clicking at the beginning of my timeline, I'll hit the Spacebar. And then I'll go back to my Safari window and resume listening to my music. You know, that one's pretty good. So I can, so I can once again click back in the movie window and tap on the space bar. This is the way I typically condition my music. Oftentimes, I'll get inspired by seeing the images with the music I'm auditioning. Now to be clear, sometimes I listened to dozens and dozens of Songs before I find the perfect one for my project. Occasionally, the first song I listened to is the one I use. I love these moments. So when you find a song that you like, this one, for example, click on the name. You can even download a preview by clicking on you guessed it, download preview set. I usually search for keywords such as cinematic, inspirational, and epic. Now tips for you. Number 1, wear headphones. You might miss the subtle notes if you're using your computer built-in speakers number to try to find a sound that ends with a bank. An example. Number three, if the sound doesn't last 30 to 45 seconds, don't sweat. Just listen for a sound that makes you feel something. We can always cut it in your video editing software. Number 4 tried to find songs that contain an audible percussion or any instrument that you could use to cut between clips. Here's an example. And number five, what I found to be extra effective was a song that starts slow and after a bang, a faster tempo until the crescendo at the end. Here's an example. Now, I spend so much time in this step, sometimes way more than I'd like to share. I've said down in front of my computer for hours for a specific projects and I simply couldn't find any songs that I liked. Other times, I said down, and the first or second song I listened to you ends up the one I choose for the project. Yes, there's a little bit of luck involved in finding the perfect song, but the more you addition, the easier you can spot exactly what you're looking for. Remember, wash your footage at the same time. You'll know if a song matches the rhythm of your clips. As a final note about buying songs, I make sure to never use this same song twice. I want my customers to be blown away by the song. Imagine how did feel if they see my next project that has the exact same song with the same overall editing. Buying a unique song for every single project is the perfect way to create a personalized project that your customers will love. 41. M is for Markers: Now that you've found the perfect song for your project, we're going to add it to your timeline and start the editing process. In iMovie. Click on the downward facing arrow. Click the little house with usually what's your name next to it? Located download folder and double-click on it. Click once on the song you picked up in the previous section. And select Import All the solution now be in your library with your dwelling videos. You can replicate the ion OH, technique we learned to select the best part of the song. For this song, I'm going to select the entire song. Once you have everything you need, simply click and drag the selected part of the song in the bottom of the timeline. Underneath all your videos. This you should see a green bar like this one underneath your videos. Do you see these waves? This is a visual representation of the music. The higher a wave, the hire a sound can be heard. Oftentimes when a song has a traditional percussion, you'll see a peak each time a drum is hit. Will use that to our advantage. Let's listen to our song once before we continue. Yeah, Do you hear that? That turned into AMP and each are natural audio cues will be using to cut between video clips. To make this process easy, we'll use a concept called markers. Each time we feel a switch in B or in the rhythm will simply hit M on our keyboard. For markers. Here's how you do it. First, move your cursor at the very beginning of the timeline. Click on the audio clip, the green bar. To make this easier, we're going to be using this tool to zoom in. So click and drag to the right. This, go back to the beginning. So this is where our song starts. So we're going to tap on M. And as you can see, there is a purple marker on top of it. Some of the audio cues that we're looking for can be hard to see on the waveforms. You might need to re-listen to the song a couple of times before finding the exact spot on your timeline. You see other one was right here. So tap on M is Quito marker again. There you go. So you see the higher the way right here, That's another queue. So let's tap on em. Yeah, these are easier. Okay. So right before the peak in the wave, it's called back tap on M here, that compound. Okay. So once again, I'm going to zoom in a bit this okay? So right here, M right here. And why not here as well? Same thing for this one, m, g, That's a big one right here. Like that one as well. I can also tap on the M while I'm playing the track. Now, your markers don't necessarily have to be right on them though, since you can always click and drag one if it's not properly placed. Like this. Once you have enough markers and you feel you're ready to start cutting and reorganizing new clips, hit Next. 42. Editing part 1: applying the Teaser Trailer approach: Now it's time to start editing. During the very first years of movie making, the editing was done by literally cutting camera rolls and pasting clips together. That's why today we still cut our footage. And the end result is that our very best clips are put together one after the other. Here's how I approach the editing process. You should know that this is my approach. You don't need to follow each steps in that specific order. All you need to keep in mind is that techniques that we'll be covering. Find your own approach to editing. And keep in mind, the more you edit, the better you'll get, and the faster you can complete a project. Going back all the way to module one, Let's take a look at the five techniques that we're going to be applying to every real estate videos so we can replicate good teaser trailer. First, under 45 seconds. Second, catch your interest in the first few seconds. Three, making sure to show as little as possible but still catch the interest of the viewers. And before uses the potential of effective music to create an emotional response. And five, ends with a bang. Let's revisit the bad editing example from earlier. First of all, the length, it's one minute, three seconds. That's too long. Since the first images and catch my interests. It seems like a chore watching the entire thing. It really feels like random clips have been put together in a melting pot. As a viewer, I have a hard time locating myself and the property when there's a lake there where remember the establishing shot. We need to establish where we are before showing close-ups. Plus there's nothing to gain by showing the front of the house multiple times from different angles, one after the other. Next, the music. This music is perfect for a background track in a tutorial, but not to create an emotional connection in a real estate video, viewers are not anticipating the next cut. It feels like the audio is just an afterthought. And finally, did the video end with a bang? If you were able to watch it till the end, that is, no, not only did the audio stopped before the last image of the video, a generic text at the end is way less powerful than your logo or your clients. Here's a common mistake. I've seen multiple times, realtors and videographers putting their name and logo in the first few seconds. Don't do that. People don't care about who you are. They care about why you're selling. If they see a logo, they'll swipe up by the time they see the first image of the property you're trying to sell. So the first five seconds are your video are crucial. Go through your footage and find that establishing shot, that clip that when viewers are going to be watching it, there'll be like, Whoa, for me is this water fountain right here. How cool that would be to have this in your backyard. So I'll put this clip first. To achieve that, I'm just going to click and drag and move it first. Now don't worry if the song skips over, just keep it clicked and move it to the left. Like this again. So once again, you can see that our marker right here is where we should cut. So how can we achieve that? Well, here's how you move your cursor at the end of the clip in your timeline. And look what happens to my cursor. That's me doing them by the way. Do you see my cursor changes from one arrow to T2 horizontal arrows. That's what we're looking for. Once you see those, click and hold your mouse. And while holding drag to the left, if you want to cut the end point or to the right, if you want to add more footage like this, keep a click to the left. I'm cutting my footage. Or to the right, I'm adding footage. For now. I'm just going to click and drag to the left because I want to remove footage and I want it to be perfectly sync with the marker. There. Do you see a yellow line? When you do release? Let's take a look. Go back to the beginning, hit the space bar, add it to put it simply, if the N of your clip ends too fast, like you want more footage, click and drag the end of the clip in the timeline to the right. If the end part is too long, you want to cut the end, click and drag the end of the clip to the left. For clip number do. We are going to be using this one right here. Look at that. Remember the first five seconds are key. And if you go back at the beginning, you see that 2.9 seconds. So 2.9 seconds. We have around two seconds left to catch the interest or reviewer. So we declare that punches. We're going to be using this one since the realtor mentioned that the selling point of this house was the fact that you had a private lake. In your own backyard. So I'm going to zoom out of it. Click and drag in position. Do this. Zoom-in. And don't worry if I'm going too fast. The well, you need to keep in mind is that you can move your clips around. You should be doing tests to see how he looks of the clips are connecting together. And if you're asking me, how do you know which clips goes where I don't as trial narrow my friends. Let's take a look. Okay. This clip is 21 seconds long, way too long. We could click and drag the end of the clipped, put it right here. But I want to show you something pretty cool. Let's hear this part of the song again. All right. I'm going to go right here. And instead of click and drag, I am going to do it the old-fashioned way and I'm going to cut my footage. What do you typically use to cut scissors? Yeah, you're right. Or you could use a blade if you're old school. First letter of Blade be Wesley Snipes would be proud. Come in. B. As you can see, I've made a cut in the video. So I'm just gonna go further. I see the water fountain and the house is sneaking up on us in the background. Let's see right here. I'm going to click on the clip. And once again, Command B, like this. So now I have 1, 2, 3 part of the same clip. You won't actually see the cut. The cut right here is only a visual cue for you. I'm going to click on this part right here. And I am actually going to delete it. So I'm going to hit Backspace. And you might be asking yourself, what are you doing? Well, let's take a look. I'm going to go backwards a bit. Let's watch this from the beginning. So that thought again, love it. I'm going to click and drag the end of this clip. Put it right here. This think, look. So let me repeat this process with next clip. I think I'm going to use this one because I loved the bridge. I'm looking for unique traits of a property. And this is one of them. So click and drag in position number three, TWA. Let's watch this. So since I want the clip to end right here, I'm going to click and drag this part here. The yellow line. Got it. All right, We're getting there. For next part. I think I'm going to use this clip. And as you can see, I used tripod mode for this one. Okay, so we're going to drag in position number 4, click number four here. So we want the clip to n right here. So click and drag right here. It looks pretty good. Now, even though we have markers right here, like I said in the previous section, we don't need to cut every single time there's a marker. Markers are just there to help you pick when to cut. Again, you don't need to cut every single time there's a marker. And this is a great example right here. You need to give the time to your viewers to enjoy what's on the screen. If you cut way too often, you might get the feedback that your viewers didn't really enjoy your video because they couldn't see anything. Okay, So right now we're lucky here. We're at 14 seconds, 14 seconds in our video. So we need to we need to step up our game because we haven't seen the house yet. So that's the interests right here. I think that would be a perfect segue. Before we start seeing the house. The house is so mysterious because if we go back in the beginning, kinda see it right now, but we haven't seen it in frame yet. I love that, so mysterious. Daca. So I'm going to move this here. Let's watch this again. Okay. There's microarray here. Now you're probably asking yourself, what if it's the beginning that I want to cut not the M? Well, you can do the same thing. You just wait for your cursor to switch from two horizontal lines. Keep it clicked, and drag it to the right because you want to cut, That's the opposite. Now, I'm going to start right with this light bulb, let's say release. Then I can click and drag the end of the clip. Keep clicked. Move it next to the marker, yellow line. Sake look. Okay. I think this looks pretty good if I do say so myself. Were Canada telling a story here, because if you think about it in the beginning, you see a close-up of the water fountain. You sit from the sky. And you can just see the house. Instead of seeing the house in the next frame, you see a beautiful bridge. And then once again, you see the lake from eye level. But now you're entering the property. So what's next? Since my customer mentioned that he was pretty proud of his entrance, I made sure to include that in the video. So that's the interests right here. I'm going to tap on. I am going to move it a bit. Tap on. Oh, just like I said, just do it quick. We'll fine tune it in the timeline. Click and drag. Let's put it right here. And as you can see, it's not quite long enough. So I'm going to keep it clicked and drag it to the next marker. There you go. Yellow line. Let's go. I think now is the time to see the house. I love this clip right here. That's the reveal. Okay, move backwards and see the house. We're going to take this clip next to the entrance. And since this clip is quite long, I think we're going to be starting from here. So I'll click and drag to the starting position. Let's take a look. Not quite. I wanted a full house to be in frame, so I'm going to click and drag this part. Let's see, here. I write that looks way better to keep it clicked with it. There are right? Let's take a look. Love it. This is shaping up to be pretty good My friends. So click Next for part two. 43. Editing part 2: completing the first rough cut: There's one thing you need to keep in mind with video editing, and that is, it's always trial and error. For example, I'm taking a look at this clip right now. I think this clip is way too long. Not only that, if you listen to that part of the song here, that there's like a, I feel like this would be way more powerful if we'd see the house for the first time instead of the driveway. So how about we cut this clip in the middle to help you cut the clip? Take a look at the waveform and see right here we're good to go and hit Command B for blade, that on this clip right here. And simply tap on Backspace to delete it. Nope, not quite. What I love about using a computer is that instead of the good old days where you had to cut the camera, roll tape it again. We can just hit Command Z to undo the last action Command Z. And we'll do it again. Let me zoom in a bit. Yeah, I think this, this is where I should cut instead. So I'm going to click on the clip command B. Click on the last part of the clip and delete with the backspace. Let's take a look at this. Yes, We're getting there. All right. Like I said, I want I want this to sync with the first images of the front of the house. So I'm gonna click and drag this portion to the marker. I'm going to wait for that yellow line. Back. Yes. So yeah, I think since we haven't seen the backyard, I'm gonna go take a look for I'm going to I'm going to go search for a clip where we see the backyard. I think I've got a pretty good one. I think this one's pretty good. Yeah. This one's pretty good. This is the elevator and I'm rotating the wheel on the left side of the controller at the same time, I'm flying up. So maybe starting from where we have trees in the bottom for a simulated movement. Tap on I. Since I already know I'm going to be using a marker to cut the next edit. I'm just cooking drag this right here. I'm just gonna click and drag this right. Now. Cut it right here. So click and drag that part. Put it here. So I don't think I'm going to use the forest shot. So I'm going to click on it and delete. Since we already see the driveway, I'm also going to delete this. I'm not going to use this one as well. Delete why I love this one. I'm going to keep this one for the N. I'll tell you why later. Yeah. There you go. Bird's eye view. We're going to oh, yes, absolutely. Bird's eye view. That's good idea. So we're going to click on this one. I'm going to delete it. Click and drag bird's eye view in position. And that is what content. Okay. You see that in the beginning. And it's like this small wobble. I'm, I'm a perfectionist. I don't want that in my video. So I'm gonna click and drag the beginning to remove that from our final video. You might be saying this is way too long and I agree, that's why I have a trick for you. So you see this part right here is like two markers like TomTom. We should use this to our advantage since we're at around, Yeah, thirty-seconds into our video, our viewers are probably expecting that we'll be cutting at this part. So let's give them a little surprise. I'm going to click here, since I'm going to be cutting at the exact marker. And I'm going to hit Command B again. I'm going to move further where we see top of the house, let's say right here. I am going to hit Command B again. And this pyrite here, this bar in the middle. Since we've hit Command B twice, I'm going to be deleting this part. So backspace. And on the other marker right here, I am also going to hit Command B. I'm going to go a lot further. Let's say here, hit Command B again. Click on the large clip right here and backspace again. Are you anxious to see what it looks like? So, um, I think look not bad. All right. All right, so we're going to be cutting the end of the clip. So click and drag to the marker. Wait for that, a yellow line and release. And we're going to end with this clip. Now why? Simply put, the first few seconds are crucial in your real estate video. Your last seconds as well, you need to end with a bang, a breathtaking shot. So the last image, your viewers have Our of this specific shot. Let me put it this way. Don't waste your final shot on a close-up of the house address. Why I love this shot right here is not only am I doing a 360 around the property, but you see everything that was featured in the video, starting from the small bridge on the left, the lake in the middle, the house on the right and the entrance on the far right corner. I think I'm actually going to be cutting the beginning part right here. Because I want to see the bridge and the final shot. This, I'm going to click and drag this part right here. But they're way for that yellow line. Let's take a look. Yes. That's pretty good. Okay. So as you can tell, this is the very last marker in our video. Usually I keep this bot for either my logo or the realtors logo because that's ending with a bang. Let's see what it looks like with my logo. Click on the downward facing arrow. Locate your logo. Import selected. And I'm just like a video click and drag your logo at the very end. If you look at it. It's like this small movement in frame that's by default in iMovie. To fix that, simply click on it once and then you have the crop icon on top, which is currently blue. Click on it and select Crop to fill. You might need to click and drag that portion so your logo stays in center. And once you're satisfied, click on the check mark. Now how about we go back to the beginning and rewatch our video. Alright, we deserved it. Let's put it in full screen mode. Click here. Let's watch it. All right, How you feeling? That's a big one right? Now let's say you realize you forgot to add that one clip. The one decline said was their favorite thing about their property. What do you do? Your timing is all done, and if you click and drag and you clip on your timeline, you might mess up everything you have in place. Again, what do you do? Let's say the clients share that the small bench overlooking the water fountain is what they're most proud of since the bench has been in the family for generations. New worries. Here's what you do. First, locate a clip that you're willing to remove from your final cut. Let's say the elevator shot right here. Locate the clip with the bench. Say this one right here. Around here is pretty good. So I'm going to tap on AI for my in point. Now don't worry about the outpoint. I'm just going to click and drag this clip directly onto the clip I'm willing to remove and release. And now I have a pop-up menu with four different options. And since I want to keep the exact same timing, we're going to select Replace from start. What I move he's going to do is replace this clip starting with the end point. And the out point will be decided by the length of this clip right here. So I'm a visual learner, so we'll see what it looks like. Let me click on Replace from start. Let's move back. And then let's give this a listen. So if for any reason you need to replace a clip with a different one, you can just select an endpoint and drag that clip onto another one and select replace from start. So you no longer need to worry. If you need to replace, a clip would have different one. So up next, we'll discuss transitions in your video. 44. Should you use transitions?: I remember when I first discovered the art of video editing on a computer, a specific word COD, my immediate interest, that word was transitions. I would go over the entire transition library and drag a different one to every single cut in my movie. The end result would make anyone notches and I'd probably get the feedback that viewers are more focusing on the transitions then on the content itself. A transition is a tool editors will use to soften this switch between clips. Now here's an example of two different clips next to each other without any transitions. Notice the small jump when the second clip overtakes the first one. That is called a jump cut. That more on that on just a sec. Here's the same example, but with the cross dissolve transition. Notice anything different? Some would argue that this is a lot better for the eye. I cannot agree, but remember, and effective real estate video uses the same approach as a teaser trailer. In teasers, you rarely see transitions. Now don't get me wrong. Some transitions, especially those that are pretty quick, can help your edit. We simply don't want every single cut in your project to be patched with a transition. Also, in cinema, a transition usually represents a jump in time. So by using transition in real estate videos, you are pretty much subconsciously suggesting to your audience that your video is long. My formula is to use jump cuts and only use transitions as a last resort. If I do use a transition, I make sure that it's quite fast to avoid giving the impression of a long and boring video. Now, if you do want to add transitions, That's okay. But here's a quick tip before adding anything to your project. Since we have a final cut that we're pretty proud of, we don't want to mess this up. Here's my tip. Tap on projects on the top-left and locate your video and you have three dots next to the title. Click on it once and select Duplicate project. That way you'll keep your original project intact and you're free to test out anything you want on the duplicated version. So double-click on the new duplicated version. This right now we're in My Media. Locate transitions next to it. And you have your library of different transitions that you have access to. And if you move your cursor from left to right without clicking, you'll see what the transition looks like. Now there's a reason why the very first transition is cross dissolve. This is pretty much the number one transition use in the industry. Let's say you want to use this one. All you need to do is exactly like we did for video, audio, or pictures. You just simply click on it once and you drag it in your timeline. But this time we're going to drag it between clips. So I'm going to click and drag here and release. If I move back a bit, tap on the space bar. So let's say I want to change the duration of this transition. All you need to do is double-click on it. And you can type two for two seconds. So either apply to this transition or if you had multiple transitions and you want all of them to be at two seconds, you just tap on applied to all. For now, apply. Let's move back a bit. Like I said my advice, avoid using some of these transitions. Because people are going to focus more on your transitions then the video itself. I would focus more on cross dissolve and cross blur. These are in two transitions that are used the most. As the last advice, Try to keep your transition count to minimum. It's way more effective if you use jump cuts sync with music than it is to use a transition every single time. Up next, let's discuss speed tools. 45. Speed tools: Now let me show you an additional tip. Allow me to go back to the reveal clip. Now, if you remember, the original clip was way longer than this. Let's watch. Yeah, as you can see, I'm flying quite slow, but I'm going to show you a technique that I use quite often. And that has gotten me some extremely positive feedback in the past. For this to work, you need a fairly long clip. Let's say this one right here. So I'm going to start my selection as soon as the drone starts moving. So I'm going to tap on AI. And I'll go a lot further where we see the entire house, let's say here. And I'll tap on O for out. I'm going to click and drag this clip at the very end of my projects so I don't mess anything up. So click and drag BCE. So the effect we're looking for is the clip starts to play at normal speed and after a second or so, there's this sort of speed ramp where it seems like the drone is flying backwards lot faster than it actually is. And now the end of the clip plays at normal speed as well. So it feels like we're zooming out and then giving enough time for our viewer to enjoy the view. Let me show you how it works. First things first, so I'll tap on the space bar. One to two seconds should be enough time for our viewers to enjoy the backyard. After two seconds, simply tap on I. Yes, the same i we use to select the best part of our clip in the browser. Now simply move your cursor down, click towards the end where you see the entire house in frame. And then hit 0. Because right now where we're selecting is the part that we actually want to go faster. So once you have your selection set up on top of your viewer, There's a few icons up here. We're going to be looking for the speedometer icon here. Click on it once. And as you can see it says speed normal. We're going to click on that. Then we can select fast. Before selecting fast, the best part is that since we've selected an in and out point, the effect that we're about to select will be applied only to the selected part. So click on fast. So these are how fast the video will play out. Two times faster, four times faster, eight times faster. For this clip, since my drawing was moving pretty slow, I'm going to select 20 x. Yeah, why not? Look. A small bunny down there represents that we added a fast motion to this clip. So let me move back a bit and I'll tap on the space bar. Yeah, How is that? Again? All right. So let's replace this clip with this one. So I'm going to click and drag. I'm going to click and drag this clip. I'm going to delete this one by tapping on it once and pressing the backspace. And I think I'm going to cut the beginning because the beginning is pretty slow. So I'm going to click and drag the beginning tiny bit like this. And I think I'm gonna do the same thing for the end because I want balance. I want the beginning and the ending to be the same length, but you already know it's a trial and error. So if that doesn't work, just command Z and let's try again. You can't see me right now, but I'm really not worried about this. Click and drag the end portion on top of the marker. Wait for that yellow line. Let's back up a bit and press the space-bar. And that my friends is the speed ramp inside a clip. Hope this helps you in creating amazing effects for your real estate video. So try it out. Now you can also change the speed of a clip that place too fast. Let's see, I think this clip is going too fast. I can once again select the eye point and the out point right here. I'm going to click and drag this clip, do the very end so I don't mess up my project. Click on the clip once. Tap on the speedometer icon on top of your viewer. And I'm not going to do an in and out point because I want the entire clip to be in slow motion. So I can tap on normal, select slow. Now usually by default, it's going to be a 10 percent. If you take a look at 10 percent. Yeah, that's pretty slow. We'll try 50%. Let's take a look. You see that's not so bad. Now remember, shooting at a higher frame rate will give you a smoother slow motion effect with less jerkiness. Let me give you another example of how you could use the speed tool to your advantage. Now let's say in my original clip by drone moves forward. And for whatever reason I would prefer for the drone to move backwards in this clip. So let me go back in my video browser. Tap on, I move my cursor down, quick. Tap on o. And this clip as well, I'm going to drag it to the very end to psi.me, my timing. Click on the clip ones. Once again, the speedometer icon. You can lead the speed at normal and locate the word reverse. And just check the checkbox. Let's take a look. Just be careful with adding slow motion or reversing your clip. Because if you do see movement in your shot like a car or people walking around and you put the clip and reverse, they'll be doing the action in reverse. I've used the reverse tool so often because I'll realize during my editing process that my drone footage are, let's say, always moving from left to right. So what I'll do is select one clip, put it in reverse. So that way my drone shots are not always moving the same direction. So there you have it. These are how you could use the speed tools to your advantage. Up next, we're going to discuss what about text? 46. Adding text: Now the question is, should I include text in my video, text like breathtaking view, two door garage, no rear neighbors, huge yard. Well well, my personal opinion on the matter is this. Gifted movie makers don't need texts to see what the viewer should see. A gifted Movie Maker shows what the viewer should see. Breathtaking view, well, sure it with your drone. Know we're neighbors. Use the 360 shot to show how huge the yard is, that there is no other houses to be seen. Adding text on top of your clip is, I believe, taking your viewers by the hand and leave no room for imagination. Try not to use text aimed to achieve the best John shots you can and mix those with effective editing. And you won't need to add text to suggest what the viewer should see. Now, if you do want to add text, let's say at the end of the video, you may want to simply add your website. Here's how to do it in iMovie on topic or library. Notice that we're currently in my media. Previously, we discussed transitions. Now you can select titles. You'll have different types of texts all available for you to choose from. You can even go to Star Wars route if you want. Yeah, keep this one for your family videos. In iMovie. A question I do get asked a lot is can I move the text around? Let's say this one will reveal is in the bottom left. Can I move this on the bottom right or in the middle? And my answer is no. But in Final Cut Pro you can. So let's say you want to add your website or the realtors info to the end of the video. Here's how to add text in iMovie. Pick a text that you like. Click and drag. And just like a video, just drag it on your timeline. And when you release, you'll see the blue text already highlighted right here. So that means you can simply start typing my awesome website. Click on real estate course.com. And let's say I don't want any title here. Click and delete. And if, and if I need to do any changes to the font, the size, the color of that is available on top right here. To a hundred and twenty four eighty eight. Instead of white, I'm going to click on the white square. Read. And I read. You go. Once you're satisfy, click on the check mark. I go back. If you want the text to be onscreen longer, simply click and drag the end of the text. Just like a video clip. You'll see the new length, tops or six seconds release. If I press the space bar, you'll see that my text is now on-screen for six seconds. Now going all the way back to the Mission Impossible example, we have the city name overlap, the video playing of an establishing shot. You can replicate the exact same thing in iMovie as well. So first off, go to titles. Pick a lower third text. And instead of dragging it to the very end, I'm going to drag it on top of the clip that you want the text to overlap. Above this one right here. Second one. To double-click on it. Portland, Maine, USA. Click on the check mark or satisfied. And if we zoom in a bit, the text ends before the end of the clip. So I'll click and drag the end portion to add length to our text. And if we go back to the beginning, Let's take a look. As simple as that. Adding the name of the city in the establishing shot is a good way for potential viewers to locate themselves on where the following images are taking place. Now I did get the request before of seeing the name of the realtor for the entire video. Personally, it's not my cup of tea. If that's what the client wants, we'll do it. So standard Lower Third, I'm going to use this one. I'm going to click and drag on top of a video. So at the beginning of my project, I'm going to release filters. Name, phone number phi, phi 1, 2, 3, 4. I'll select his name. 36, so smaller. Leave it white and I'll click the check mark will go towards the n. So we'll keep the unclicked and we'll drag it towards the very end. And once again, you'll see the yellow line for the final clip release. If we were to watch the entire video. Here's what it looks like. Yeah, you get the idea. Now a last note about adding texts. Just make sure you don't add any special effect texts like boogie lights or pixie dust because adding this type of text to your video makes you look amature or that you're just discovering the software. All right, folks, it's time to recap this amazing module. So click Next for a section, wrap up. 47. Editing: wrap up: So this wraps up my personal favorite module, number five, the editing. So you know the drill by now. In this section, you learned how to transfer your video onto your computer. You'll learn how to select the best clips. And in iMovie, using the I to select the endpoint and the O for the out point saves you time since your pre selecting the good parts before dragging it to your workspace, which is called the timeline. We saw might technique for auditioning music, which was watching your video at the same time, you're listening to audio tracks. So putting the windows side-by-side. After selecting your song, we learned how to edit using the teaser trailer approach techniques to create an emotional connection. We discovered five techniques that we're going to apply to every real estate videos. Number one, under 45 seconds, and we're to catch your interest in the first few seconds. Number 3, making sure to show as little as possible, but still catch the interests of viewers that before, use the potential of effective music to create an emotional response. And number 5, and with a bang, speed tools where we discuss quick speed tips like speed ramp, where the beginning of the video starts at normal speed and ramps up faster to finally end at normal speed. So it gives the impression that your drone is zooming out. If a clip is too fast, we learned about slow motion. There's also the reverse possibility where you can reverse the clip if you want the ending to be the beginning and the beginning the end. We discussed transitions. I usually try to avoid using them any transitions and when I do, they're going to be pretty quick. Just be careful not to add one transition or one different transition after each cut. Because viewers are going to focus on your transitions, not on your footage. And finally, texts where we learned it's possible to add text on an establishing shot to show the viewer exactly where the video is taking place. You also have the possibility of adding your name brain website info at the very end of your video. Well, that's it for Module 5. Up next, the very last module, Module 6, where we're going to discuss how to properly share your masterpiece. 48. Sharing: an introduction: At this point, you had the opportunity to edit your footage to my proven formula. Now it's time to send the first version of your work to your customer. In the video industry, in this process is called exporting because we're going to create a standalone film that won't require your editing software or your original clips to be played. In this chapter, we'll cover how to easily export your video and how to send such a large file to your client without spending a dime. We'll also cover how you can publish your final version on Facebook and YouTube and what keywords you need to include to your real estate video pops up when people are searching for this type of videos. You've come a long way already. Now it's time to learn the final step in real estate videos. Sharing. 49. Exporting the easy way (iMovie): When you feel your timeline contains all your favorite clips that the music sings with your cuts and that you have a video you're proud of. It's time to export that masterpiece. If you're using a movie, go to the top right corner and click on the square with the up facing arrow. You'll have eight different export options. Just pick file, rename your file. With version one. Always select the highest resolution and keep the other settings intact. Click on Next. Pick a location for your file to export, and click on Save. Once again, the white circle on top right corner shows you the progress of the export process. You can always click on the circle to show the activity. You can also see the time remaining. Once the export is done, you'll get a confirmation message. Close, open the Finder and locate the location you exported your file. And then you can double-click on it and watch it once just to make sure everything's in order. Once your export is done and you finish watching it at least once time to move to the next section. 50. Sharing version 1 on YouTube: If you follow my advice in Module 4 and mention to your client that you'd send them the first version of their video in a week or seven to ten days, depending which expectations you set. Now it's time to send them a surprise. The quickest way to share a video without your client needing to download the file is YouTube. Now you might be thinking, Wait, YouTube, I don't want this video to be seen by everyone yet. I didn't get the customer's approval. That's why we're going to publish on YouTube, but with the option unlisted, this means that only people with the link you'll be provided will be able to watch it. Your video won't appear in search results yet. Don't worry, you can always change that setting leader. A quick note about private mode before we continue. I personally prefer using unlisted because private requires more management from you, since you need to tell YouTube exactly who will be able to view the video. If you add your client's e-mail address and they send it to their friends and family. Those people won't be able to watch it. And your client will email you telling you this. So save time and energy and choose unlisted. Here's how launch your Internet browser. Head over to youtube.com. Tap on the arrow on top. Sign into your account or create one if you haven't already. So click on the big arrow. Locate your File. Tab, choose. Now don't worry about the description or tags yet. Just make sure you click on public and switch it to unlisted. Wait for your video to upload, and then wait for the processing to be done. Finally, click on Done. You should now have a web address in front of you. Selected Edit, copy or Command C, Control C. And now it's time to e-mail that to our client. But before we do a quick note, you can also export directly from iMovie to U2 by using the same Share icon on the top right and picking YouTube. I always prefer using the previous approach. I have a higher success rate that way. Now that the first version is ready, it's time to e-mail your client. 51. Emailing version 1 to your client: Now it's time for a wow moment, number one, with your customer receiving the first version earlier, Here's an e-mail template I used to send version one to my customers. Feel free to use it or adapted to your likings. Here we go. Hello, Mr. Client. Great news. I was able to complete the editing of your video sooner. You're probably excited to watch it. So simply click on this link. The video is currently published as unlisted, which means it's not public yet. You can send the link to your friends and family if you want. There's a few things I'm particularly proud of with your video, but I don't want to spoil your first viewing. When you have watched it, feel free to send me an email with your feedback. I can't wait to hear what you think. When I have your seal of approval, I'll publish the video at-large so that anyone can see it. Thank you for giving me the opportunity to film your property and trusting me with this project. Have a great day and happy viewing. Rp. As you can see, I'm missing the link. So remember in the previous chapter, we copied this link that popped up after the upload process. Just click on the email, edit, paste, and click Send. Now, a couple of things that are important and you should include in your email. Number one, be positive, a great news, your video is done. The R2. Avoid suggesting anything. For example, I'm not too keen of the last clip, but it was the only shot I could get of your pool. Don't project your opinion on to your client. Number 3, reassure the client that the video is not public yet, and that they can share it with friends and family if they want to. Number 4, asking for feedback, you'll know how the customer feels about your video and if you did something right, do it in your next project. If you receive specific negative feedback, learn from it. But more on that, on the next chapter. And finally number 5, mentioning that you'll publish the video for the whole world to see when you get there, official seal of approval shows your professional about your work. So now what happens if your customer does ask for modifications? Click Next when you're ready to learn all about it. 52. Version 2.0 (how to address modification requests): If you set expectations like we learned in Module 2, your customers should know what to expect from their video. Plus, if you were able to add that little, what do you like most about your property in the video, the customer should already be pleased. But what happens if they asked for modifications? If you get feedback from your client that they request realistic modifications. For example, at a website address at the end, have their favorite clip a little bit longer. You should reply to these requests by male. Here's my template. Dear Mr. Client. Thank you so much for your feedback. I'm glad you like your video. I'm also very proud of the first shot with your car entering the garage. The people I've shown it to agreed. As for the modifications, I'll get to it right away before I do, I want to make sure you didn't see anything else you'd like me to change. If you think of anything else, please send me an e-mail before five PM today. I'll make sure to publish the final version online as soon as possible and I'll send you the link by tomorrow morning. Thanks. Rp. Now, if your client requires major modifications, for example, I don't like the song or could you start the video with clip number forward and switched to clip number 2 then number six, I would advise you called them directly the song part. I did get that feedback from the customer. So to save time and save myself from multi-male conversations, I decided to call the client directly. Here's a reenactment. Good morning, Mr. Klein. This is RP from specimen that I just read your e-mail. Do you have a minute to talk about it? Great. Well, first of all, thank you for taking the time to Samir feedback. I really appreciate it. You didn't mention that you had some reserve about the music. Do you mind telling me more about it? Oic, well, that makes sense. You're not the first to mention they prefer more classical genre of music for the video. I get where you're coming from. If I may add a bit of perspective on why I chose this song, this may help you better understand my reasoning behind it. The goal of the video is to catch the interest of the viewer as quickly as possible, all while creating an emotional connection that lasts even after the video is done playing. To achieve that, the music choice needs to be one would a fast tempo since we aim to be under 45 seconds. Trust me, I've done dozens or real estate videos and the statistics speak for themselves. Viewers watch my videos until the end. Great, well, trust me, when your video will be online, It's going to be seen by many potential viewers eye care weight. So to summarize, if the modifications are quick and easy, reply by email that you'll work on it as soon as possible. As four major modifications. It's a better idea to call the customer directly and talk about the decisions behind the artistic choices. Always revert back to the fact that your goal is for the video to be seen at the approach you used is proven in the real estate industry. You should always acknowledge a feedback and or concern from a customer. Never argue with them, but instead aligned by saying, I understand what you mean, I've had this common ones before. You're not alone with this concern. Finally, it's your job as the expert to reassure the customer that the techniques you use are based on hours of market research. Now, up next, it's time to switch your YouTube video from unlisted to public and learn more about keywords. 53. Sharing on YouTube (public) + effective keywords: If your customer is entirely satisfied with version one, you can simply head over to youtube.com and change the permission to public. Here's how. Tap on your initials or a picture of yourself on the top right. Pick Creator Studio. Locate the video that you want to put public. Hit Edit. You should now edit your video title. So simply remove version 1. Add your branding or the name of the realtor. Next to the title from unlisted pick public. In the description, you can summarize the property and add the website address for the listing, com slash Rainbow road 123. And right here, what we call tags or keywords, are really important on U2 since they help your video to rank up. For example, if someone searches for luxury house in Portland, your video may show up. If you use some or all of these keywords, have a list you should add and keep in mind, the more you add, the more chances you have a ranking up. Tap Enter. After each tag or keyword. Portland, United States realtors name, quiet, lake, water fountain, family home, good deal, prestige, beautiful real estate video, teaser, drone, Arial for k. You get the idea. Now, if you had to do a few changes of your version, one, upload to YouTube, the updated version by using the same techniques we discussed in module 6.3, you can always add your keywords and select public right here and there. Now that your video is online and public, it's time to send the video file directly to your customer. 54. Sending the final version directly to your customer: As soon as your customer approves the final version, it's always a nice touch to send them the video file directly. That way, they'll always have a souvenir of their home safely on their own personal computer in case the video is ever deleted from YouTube. A video file is too large to be sent by e-mail. I've been told I could use Dropbox, Google Drive, iCloud, a USB key. But even though these tools do work, they require more work for me and my customers. I don't have time to troubleshoot by phone when a customer doesn't remember his her Dropbox password, to make sure I stay sane and save a lot of time. Here's a tool I personally use. It's called WeTransfer and the best part, it's free. Here's how we transfer works. Launch your Internet browser, head over 2. We transfer.com. I agree. Entered the customer's email address, your email address message, and then simply tap on, Add your files. Located the final version, pick, choose, and then click on transfer. That's it. Your customer will then receive a colorful email with one big Download button. All they have to do to initiate said download is to click on the button. Plus, you'll even get an email to let you know if the customer did in fact download the file. No more. I didn't get it. Two things about using WeTransfer. First, the recipient needs a computer to download, so an iPad or a smartphone won't work. Second, if the customer has an outdated computer, they might need to download a software called QuickTime. It's free on Apple.com slash quick time to play the actual file. This is rarely a problem, but I've had to deal with this before. So now that the video is on YouTube, that you send the final version to your customer. It's time to take a look at another social media platform, and that is Facebook. 55. Sharing on Facebook: Now that the video file a safely stored on the customers computer and that the video is public on YouTube. It's time to publish our video on the biggest social media platform, Facebook. You should publish your video on your brain's Facebook page. As a realtor, this should be your agencies public page. As an entrepreneur, it should be on your company's public page. If you don't have a Facebook page, create one. Here's how launch your Internet browser. Head over to Facebook.com. And once you're logged into your personal profile, click on the down facing triangle and select Create page. Now, if you already have a page, click on it. Select photo video next to write a post. Click on, upload photos video. Locate the final version of your video. Click on Choose. Describe your video by adding your own comment. You can also add the website for the listing. Here as well. You can input tags and save time and use the exact same tags that we used in the YouTube. And click on Publish. As soon as your video is published, it has the potential of being seen by the people who like your page. If they share it, the same video has the potential to have been seen by hundreds more. My advice to quickly ramp up your views is to share your post directly to your personal Facebook page. Here's how. Now locate the post you just published. I'm going to use another example. Click on Share. Share again. On the top instead of share on a page you manage. So like this and pick share on your timeline. This is so you show the post from your page to all your friends on Facebook, even those who didn't like your page in the first place. Write a personal message. This pose will only be seen by your friends. A great example. Folks, Today's a big day. After plating four weeks, I finally decided to follow my passion for video, and I'm glad to share with you my very first real estate video. If I may ask for one tiny favor. Could you share the video? You have no idea how much this helps me and my brand. Thank you in advance. And finally, please like my Facebook page, You guys are the best. Once you're satisfied, click on Post. The idea behind this is that if your friends share your post with others, your video now has the potential of being seen by thousands of people. Never underestimate the power of social media. So up next, it is now time for Module 6, section wrap up. Click Next when you're ready. 56. Sharing: wrap up: In Module 6, we discussed the importance of correctly sharing your videos. Final version, we learned that sending your customer the first version using YouTube's unlisted feature will save you time and energy. Once you have the seal of approval from your client, the next step is to switch the visibility of your YouTube video to public. It's also important to add effective keywords, so your video ranks up in the search rank. We learned about a great tool that is, we transfer where you can quickly send out your original video file to your client to get your video scene and to build your brand. We discussed how to use Facebook platform to our advantage by publishing on your brain's page and then sharing the post to your personal page, you'll get your video scene and start making a name for yourself. Let's take a deep breath and reflect on all we've accomplished since Module 1. To do that, click Next so we can go over the final recap of this entire course and to learn more about the next step and resources to sit you up for even more success. Great job. 57. Final recap + important ressources (this ain't goodbye!): Let's take a minute and reflect on all we've accomplished together. In Module 1, we learned what an effective realistic video should be. We discussed the secrets to my proven formula, which translates to using the best cinema techniques in teaser trailers and applying them to real estate video shot using a drone. Module 2 was getting to New you're John equipment. We discussed how the controls work. While we summarize the different camera settings you should use, you practice controlling the drone before your first project. Module 3 was all about one word, expectations. Setting expectations not only guarantees that you and your customer are on the same page, it also solidifies how professional you are so that Indian you save time and headaches, printing and filling out the preflight checklist available to download in module 3.5 before every project is time well invested, remember, do it on the eve of every project, not a few minutes before you leave. Module 4 was when you spread your wings and learn the secrets of an establishing shot and how to add movement. The flight assist tools we discussed will help you achieve killer shot from our list. You don't need to use every single shot for each project. Just keep this glossary in hand. Module 5 was a big one. It all came down to learning the art of editing from importing, selecting your favorite clips, auditioning your music, and using markers to sync audio and video together. It always revolves around the movie teaser trailer approach. To put it simply, always start with an effective shot, one that will make your viewers want to watch the rest of your video and end with a bang. Module 6 was all about the steps required to properly share your first version which your client, if modifications are requested, email the customer when the changes are quick and easy to do if the feedback from your client requires a complete rewrite, give them a call to explain why you made these decisions. When you have the final approval from your customer, it's important you export to YouTube using public and don't forget to add effective keywords. So urine cup, when people are searching for these types of videos, the next step was to publish the video on your brain's Facebook page and then share the post to friends and family asking them to share it as well. I am so very proud of you. This course took me months to put together. I sincerely wanted to help others achieve the same lifestyle I currently enjoy. I strongly believe that if you follow along this course and took action, you have a working system to achieve said lifestyle. Now before I go and I don't want to see go back as this angle by well, we'll keep in touch. I want to leave you with important resources to help set you up for even more success. First, my personal email address that you see on screen right now. Feel free to send me any questions you might have about the industry, the course, or if you just want to chat. I also run selling the acres.com, a website focused on real estate marketing. Throughout engaging multimedia content, you can get up-to-date answers to some of the key questions in the industry. And finally, you can reach me on Twitter. My Twitter handle is currently on screen. It has been a pleasure filled with multiple challenges to create this course and get it to you. Thank you for trusting me with your time and please don't be a stranger. Let me know when you're first real estate video is online. Messy. Abby Nieto.