Discover Your Niche: 8 Exercises to Unleash Your Creative Identity | Ilya Lobanov | Skillshare
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Discover Your Niche: 8 Exercises to Unleash Your Creative Identity

teacher avatar Ilya Lobanov, Creating brands that make impact

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Intro

      3:18

    • 2.

      Exercise 1: Create Your Passion

      5:15

    • 3.

      Exercise 2: Trade off Time

      5:04

    • 4.

      Exercise 3: Find your Genius and Your Niche

      3:10

    • 5.

      Exercise 4: Embrace Your Best Self

      1:53

    • 6.

      Exercise 5: Niche Down

      2:07

    • 7.

      Exercise 6: Beat the Imposter

      3:49

    • 8.

      Exercise 7: Shiny Object Syndrome

      5:10

    • 9.

      Exercise 8: Define Your North Star

      7:49

    • 10.

      Final Thoughts and Class Project

      3:36

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About This Class

Why take this class?

If you ever asked yourself what you were put on this earth to do or tried to follow your passion, but didn't know where to begin, this is a class for you. Especially if you’re in the creative industries.

I’ve taught my approach to over a dozen students 1 on 1 and thousands of followers online. So I know these techniques work. Ultimately, my aim with this class is to have you feeling more confident about positioning yourself and communicating your value as creative, and having more success with pricing your services.

What you will learn

This class will shatter what you know about following your passion, and equip you with practical tools for:

  • Building the confidence to express your creative self, 
  • Exploring what your creative genius, niche and, voice is,
  • Gaining self-awareness and embracing your unique you,
  • Learning how to create your own passion in whatever you do,
  • Understanding how to communicate your value to clients and partners.

What we will explore together

Here are just some of the areas and exercises we will explore together, helping you to become more self aware and confident as a creative.

  • Create Your Passion
  • Trade off Time
  • Turn Weakness Into Genius
  • Embrace Your Best Self
  • Niche Down
  • Focus On the One Thing
  • Prioritise Shiny Objects

What will be provided

The class comes with a PDF Workbook you can follow along with, completing the exercises and prompts of the class.

The workbook will become your guide that I recommend you return to and review regularly, adding new insights and learnings as your creative journey progresses and your creative self evolves.

Is this class for me?

100% yes! Although some of the exercises are tailored towards people in the creative industries you don't need to be a professional designer to benefit from the class. As I believe we are all creative, and can all take value from the lessons here. All you need is the willingness to learn, be open, and apply the recommendations to your own circumstances! 

Class will benefit:

  • Anyone in the creative industries
  • Designers, Illustrators, Animators, Writers
  • Freelancers or full-time employees
  • Anyone looking to find their passion

Meet Your Teacher

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Ilya Lobanov

Creating brands that make impact

Teacher

Join a community of 1,000+ Studeo Insiders and get exclusive access to the most powerful branding and creativity resources in my toolbox. Resources which will help you build a successful brand customers simply can't ignore. 

Join the Studeo Insiders

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Level: Beginner

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Transcripts

1. Intro: If you've ever wondered what you are put on this earth to do and tried to follow your passion. Like so many leaders have told you to either just didn't know where to begin. I've got a class for you. Hi, my name is Ilya Lobanov and I'm a creative director and founder of Studeo. And I have been working as a branding designer and Strategist for the last 20 odd years. Studeo is in part a branding agency helping clients and a hub and a platform for me to share what I've learned with other designers and creatives. This class will shatter your concept and what you believe in relation to the concept of following your passion. And it will give you the practical tools for building your creative self confidence, gaining self-awareness, and learning the ability to create your own passion in whatever it is that you choose to do. At the beginning of our work together, many of the design students that I coach tend to share the same kind of feeling. It's as if they are traveling through life like a boat or a ship seeking this imaginary yet to be discovered harbour that they just can't seem to find rather than enjoying what's right in front of them. And this is how I felt for a really long time. I felt lost, I felt frustrated. Also judged myself for the seeming inability of perhaps refusal to niche down or to find something and settle on the one specific thing. It took a shock of me being redundant, in one of my long-term jobs for me to seriously start to examine and review my life and try and find some sense of purpose behind everything. And I can tell you that was a rather lengthy self-discovery process. But through that, I slowly started to embrace my inner deep generalist. And so for this approach that I reverse engineered, I've now taught over a dozen coaching students one-on-one. And they all report feeling more confident about positioning themselves and communicating the value as a creative and having much more success with pricing their services. Thousands of my audience members and followers of my content share the same sentiment. And today I'm here to share those practical tools and place them into exercises that you can complete and take advantage of as well. I'm here to tell you that you are your niche. You have to lean into what makes you unique, including your weaknesses, your flaws, and even the obscure interests. And all of those are things that you can take to your advantage, to position yourself as a creative, to being clear of who you want to target and attract, who we want to work with in terms of attracting the right kind of customers and the kind of creative partners will resonate with you rather than going through life hoping that this big calling, this big passion will one day knock on your door. And so as part of this class project, you will be completing a rather comprehensive but easy to follow workbook that I put together that's available as a download to this class. And I'd love for you to share the answers to those exercises as part of your class project. And I can't wait to see what you can come up with. I'll see you in the class. 2. Exercise 1: Create Your Passion: Follow your passion. They say, well, this is the first mindset shift I want you to make following your passion. My work for ready born geniuses, people born of innate talents or abilities. But for majority of us, I think this is dangerous advice. It actually doesn't work. I want it to be a soccer player or a football to everyone in the world. Who knows, maybe I could have become the next grades and I didn't see them. The French football player will do share the same birthday it after all. But hey, life had other plans for me. So let me share my perspective on the concept of following your passion. It underpins most of the teachings of this class. I don't believe in finding your passion. I believe in passion finding you, or rather you finding each other. It, in that way it works a lot like love or inspiration, or the perfect partner or the perfect job. And what's the philosopher called this, the backwards lot. Stop trying to get it and you'll have it. But the reverse is also true. The more you try to be richer, the more unworthy employee might feel, regardless of how much money you make, the more you tried to feel better about your life and try to feel happier, the more hopeless and unsatisfied the Wallkill, the more you try to chase the feeling of passion, the more confused and frustrated you might actually feel. What tends to happen is we get things when, not when we're trying to actually force it, but when we are rather contents without them, but still being open to receive it, to give you an example, I wasn't always passionate about creativity and creating products for idea generation. It's certainly something that came about after I was tasked with leading a creative team, a workplace I was working at, at the time. While I had this kind of intuitive ability to generate ideas. And I kinda had this intuitive process. What I've realized over the years that not all of my team members could tune into that intuition or couldn't find a way to generate ideas easily. So I needed to make my team more effective. And to do that, I started looking into documenting my own idea generation process and also looking at other tools and processes for implementing creativity for that research. And through that kinda learning about the processes is something that became one of my key passions and it's my passion today. And the reason why I'm sharing this class with you. And the same goes for brand strategy, which is one of my big passions today. It's only something that came about after I worked in website design and later logo design and product design and later marketing to start learning about brand strategy and something that I really love today. But I didn't set out to find those niches. And initially, I didn't even know what I would find. I certainly didn't set out to find those niches. So I was actually just putting my foot in front of the other, taking new opportunities and saying yes to new things. And gradually learning about myself and, and kinda taking into diving in deep in my feed into different kind of pulls, learning more and more about myself and eventually getting good at those things. Passion, iPad is something that you can develop after you become good at something. Because I want this class to be as actionable and practical for you as possible. Here's your one exercise in one key takeaway from this particular video lesson, I want you to refer to your exercise number one on the workbook provided. And you can think of this as your homework, but you can also viewed as getting one step closer to capturing your creative genius and discovering it. So first of all, I want you to start in the first box by spending three to four minutes to think about the list of things that you are currently good at or consider yourself being pretty proficient at. Then I want you to list other interests that may be things that you're curious about. The box number three, I want you to think about the key skills and knowledge that you're using right now, are learning right now in your job or your study ends. Through thinking about those three things. I want you to reflect on those three boxes for a little while. And then whether you might see from those three things some kind of an overlap between those frames. And the fourth box I want you to list down that overlap or new pathways or opportunities that you might spot. Now, number four is a box that I want you to come back to Emory second week, perhaps weekly. And I want you to add new things to this fourth box because you'll learn more about your interests as well as you can add to the other three boxes as needed. So that's your first exercise for this class. And in the following video, I will be talking about time. The thing that we all seem to never have enough of. 3. Exercise 2: Trade off Time: I'm someone who believes in the abundance of things. I believe that the universe does have enough resources for everyone and we can tap into it if we choose to. However, proved some of my other own experiences and observations, I do note that life can be seen as a series of trade-offs. If there is something that you want to get, something new, want to receive, typically, you need to trade away or trade-offs something else that you have. And this is especially true of something like time. So we all know, until we work out the way to reproduce time or time travel, time is finite. There are only certain amount of hours in the day to fill. So if you need to find time to either discover a new passion, to put the words a new site project, or to develop a new skill. But you can't do it because you are also busy already. I've got news for you. You have to carve out that time. And likely it means cutting something else down, something else that you spend, used to spending your time on when creating this class for you. One of the cool things that I would normally spend my time on, other than my work with clients, is creating content for creatives and designers like you. And that's something that's important to me and something I want to continue to be consistent with. However, to create this class, I had to prioritize it. And essentially I had to trade off that time to put towards creating this class. And likewise, ten or 15 years ago, I was really, you might say, passionate about playing video games. I really loved doing it and I would play sometimes one to two hours per day. However, at the time when I realized that I needed to develop my skills and branding and brand strategy and design and things of that nature. I needed to trade some of that time away and that's okay. I've played traded off plenty of hours in time on things that I did at the time towards things that I wanted to prioritize in the future. Hopefully with this lesson, what I will help you to do is do just that. So your exercise and you're wanting for this lesson is exercise number two, trade-off time in the word book, you will find there's a list of current daily activities and there's another box called the trade-off activity. So I want you to think about your daily average typical day and list down the major tasks and activities and things that you might do for that typical day. So you might be awake for ten hours per day and you might have a non negotiable activities such as eating for perhaps let's say one hour a day. You might have four hours a day working on client projects. You might have two hours playing games. You might have one hour swimming, swimming and gym and running and cycling. You might have one hour surfing the internet and you might have one hour of watching TV shows. Now, can you think of one of those activities, maybe watching TV for one hour that you can trade off to put the words. Working on your creative side project. Probably you can. So that's what the second box in that workbook is for traded off activities. I want you to list activities which can sacrifice or eliminate or even just reduce to make room for new endeavor. And then you will see in the right-hand side box then the total hours saved daily that you can then put towards a new activity. Open will do get overwhelmed with the things, new things that we have to do and the work that we have to do. We might be tempted to give up or say now, maybe it's a client requests that seems too difficult for us current skill set. It could be a project that seems like too much for our current capacity. We could be a side project that just never gets off the ground because we just don't know where to begin or just don't have the time. So I want you to remember the mantra. You can't be done until it is. I'll put, in other words, it always seems impossible until it's done. You can always learn that new skill to level up your skill set for that client's request, you can always have contract or partner up or delegate with another creative to increase your capacity and work bandwidth for that larger project. You can always start with one hour a day to make tiny progress on your side project that will lead to the finished product over time. Helpful quote that I like it too. Remember, that's helpful to me, is a quote from The Art of Possibility by Rosa molten Benjamin Center. I am here today to cross the swamp, not to fight all of the alligators. Just remember, you don't have to do the project in its entirety today. Right now. You don't have to master the skill that started to be comfortable till they start to pick up today. Just have to do that one action, that one task, but one piece, a project to keep it going because that action will give you the momentum to move closer towards completion. 4. Exercise 3: Find your Genius and Your Niche: This lesson is titled Finding your genius and unique. But in actuality it should be more like discovering or uncovering it. And the punchline for this lesson is, there is no such thing as a niche that's too obscure. I want to draw your attention to an medium article that I came across recently, and it's called the pen pencil websites prove that no hobbies to obscure to become a business. And it was written by grade efficient fishermen. In article gradient talks about pencil subculture. Bloggers who write about the passion, pencils while still being able to find a way to monetize it. So to you and I, Pencil might just be a simple pencil, but those vloggers, it's subjectively obscure passion that has also turned into money-making businesses. For me. Well, ever since I was about seven or eight or nine years old, I was obsessed with Lego. And although I haven't found technically a way to monetize this passion obscure interests. It's still something that I pass on to my daughter today in teaching her the power of play and creation, creating those immersive experiences and universities. In all of this leads to creativity and imagination, which I'm sure has taken a, made a great impact in me finding my initial and my passion, which is the passionate about creativity and brand strategy. And often even your weaknesses can be turned into advantage or, or your niche. Just look at cotton and John, he's a popular pop musician in the 90s and he turned his stuttering into his greatest asset. Likewise, English isn't my first language. So some people may look at that as a disadvantage. However, I've always tried to see it as a positive thing because it helps me to see new perspectives, gives me additional perspectives in terms of being able to see it from different cultural point of view. And that additional perspective helps me to inject it into dealing with clients, dealing with my students and coaching students. And I'm sure something that they appreciate. And I always comment on me being able to spot areas where maybe easily spotted. So your one thing for this lesson that your exercise for this lesson, something that I want you to take away is write down your weaknesses and obscure hobbies and interests into exercise number three, I've given a provided four boxes in case you have multiple obscure interests. And what I'd like you to do for each of those four boxes is generate five or ten ideas for how you can turn it into an advantage. There are no wrong answers here. Anything that's bizarre and outlandish ideas, those are all good. So they can be ideas for our business. It could be a new project that you want to explore. It could be just a novel way to do something old. As a bonus tip, try combining some of your weaknesses and obscure ideas and interests. Generate those ideas. So I'd love to see what you can come up with for that exercise. 5. Exercise 4: Embrace Your Best Self: Let's be honest. Most people prefer to think of themselves as a little bit better than the average person, at least in some things. And the truth is, you are better than most in some things. You might be a Picasa taking care of people's needs. And you might be an instant when it comes to supporting missing information. Or it might be a genius at empowering others to act on ideas. Any of those things in the right context can become your advantage and make you better at your creative process and empower you to become a better creative, easier thing for this lesson, here's your exercise. I want you to focus on exercise number four, embrace your best self. And what I would like you to consider is answered this form boxes provided. The first one being described by a friend's S. So what do your family or friends say that you're passionate about or are really good at. Maybe the certain things that they always stay in on social media or maybe they always call you about the particular type of problem. Number to list. All of the phases are elements of a typical project or work activity might be involved in. Which do you find the most favorite? Two. Number three, I want you to think about things that you do from a work perspective that might working with clients or working in your college projects. What are the things that excite you the most and which parts k in the most. And finally, for the fourth box, or I'd like you to think about dealing with others. It might be customers that might be a teacher, might be appeased. But how do you want others to feel after they get to work? A few more collaborate with you. How would you want them to feel? In the next lesson, we're going to take a look at Mission down, which is especially crucial for us if we're working in the creative industry. 6. Exercise 5: Niche Down: You've heard this before. Leaching is important, especially if you're a solopreneur or business, a freelancer, a greater professional. It's something that helps you to stand up. But I think most people get wrong. And so I'm here to share a different perspective on the issue. So yes, of course you can niche by industry that you know well, that can be an event industry. And yes, you can leach by specific service such as website design. And yes, you can even niche down to a single deliverable like a lead magnet creation, PowerPoint presentations and so on. But perhaps one of the most efficient and authentic ways to niche is when you combine all of those things together. Referring to exercise number five in the worksheet, I would first like to list those three things in the free boxes provided. Think about the disciplines being the services that you can offer and perform. Things that you can already know or potentially deliver. Potential deliverables and products that you can create based on nodes. And based on the previous insights and exercises. Least what industries might need, what you offer and can afford it, and industries that you like to work with. Then the most helpful of all, I'd like you to think about those three boxes overall. And then think about, and consider the following question. What group of people do feel most connected and comfortable with? Are you good at socializing? Perhaps you might look for professionals who embody that every day in a job. Do you enjoy telling people about cryptocurrencies? Look for professionals with the same interests. Are you carrying an empathetic? Seek professionals whose job it is to be? So in the next couple of videos, we're going to look at things that you're probably aware of and probably heard of called the imposter syndrome and the shiny object syndrome. So those will be coming in the next couple of videos. 7. Exercise 6: Beat the Imposter: Imposter syndrome is something that many of us feel, especially if we're working in the creative industries. And I believe that if you are experiencing something that's called the Imposter Syndrome, chances are you are actually more qualified and equipped and skilled to do the task challenge project that you are assigned, then you give yourself credit for. In my humble opinion, if you are not experiencing the spilling on the imposter syndrome at least once or twice, every now and then, you are either not challenging yourself or groin or you didn't really care about the outcome of whatever it is that you're involved in. And neither of those two options is great for you long-term. So conversely, if you are feeling like an impulse that you are likely growing, ends are challenging yourself enough. So give yourself the credit for putting in the work on the main reasons why it tends to happen is we feel that others will judges, they will judge our work, our contribution ends. They will realize you are not good to death. I say world is an extremely unreliable critic, has, Ethan Hawke says in his TED talk, there are lots of examples where people consider something today as creative or imaginative or great or good, where they originally judged the ridicule that at the time when it was first being released. So you have to let go of being good because that's not up to us. There was a Roman philosopher Seneca. He wrote in his writings to practice of finding one thing each day. That makes you a little bit smarter, a little bit wiser, a little better. Just one nugget, one quote, one little prescription, one little piece of advice. In everything that you're involved in, from client projects, from side gigs to new skills and tools you're learning whether you think the outcome of this might be good or not. I want you to keep a daily and weekly diary noting that one nugget for each key experience of young devil that you undertake in the worksheet, you will see the exercise six, I've listed four key activities. I'd like you to keep track of this. So this could be milestones, projects, side gigs on new skills and tools that you're learning for this particular month. So for every of those four activities, for every week, I want you to document and one summary of one key insights that you've learned. One key takeaway. Based on that, you might actually get some ideas for new hobbies, new interests, new skills to develop, and new endeavors to explore. In bonus project or your bonus task for this lesson is to try at least one new thing every week. I've given you the fifth box here and that exercise worksheet called the new thing. I want you to pick a new thing, new activity events, skill to explore experience. It might be just something that you do once to try it and then move on if it's not your thing or it may become a more regular thing that you want to do. So we decided that the interest in chess is something that others might enjoy. Well, set up our Virtual Chess cup and promote it on social media. You get an idea that might be for some active outdoors activity because you love sports and nature will sign up to the next stuff, mother event, thinking that you might enjoy making custom candles because you'll have a beautiful sense and making something with your hands. Go ahead and order that candle making kit. The thing to remember about this takeaway from this lesson is the new thing I want you to continuously do, even when you feel like you finally find your passion. Perhaps this might be a couple of months down the track, a couple of years down the track after you've seen this lesson, this class in this videos. But I want you to continue keeping up this practice of doing one thing every week because learning new skills and new experiences can help us grow. 8. Exercise 7: Shiny Object Syndrome: The previous video we talked about picking out the new thing to do every week. One new activity, one new hobby, one new tool, new skill to develop. And the truth is, as creatives, the shiny syndrome object is a real thing. We can't see, can't help but to explore this new hobbies all the time. I guess the challenge with that comes with, first of all, finding the time and energy and motivation and resources to be able to do this, but also not being distracted midway through something with something else. And another key thing is feeling guilty when you're working on something that may not necessarily turn into anything. So how do you keep focus and motivation for continuing on with this tasks? Well, consider a couple of things here. First one is called skin in the game. So consider investing something in this activity. If you do start realizing that it's something that's more than just a thing that you want it to try. Once. It might be investing some money, it might be setting up a goal or joining a challenge. For instance, the first six days of type works really well for, for this reason and things like 100 days of high coupons. Or it might be you investing like a thousand dollars or $2 thousand into a 12-week course or challenge. So investing in something makes you more committed to it and therefore higher likelihood of you kind of sticking to it. Another thing to kind of give you that motivation and focus is remembering that experimentation before you hit it. Big advantage, people like Jessica Walsh show or maybe Chris doll and, and grappling. Before they become big, they have a lot less risk to experiment with their ideas. No one really has any expectations from you for what to expect when they don't know about you. Can chef Anthony Baldwin wrote his first book when he worked in the kitchen, when he was still a kitchen aid, I believe. And he said that that certainty that nobody would read it is what allowed him to actually write itself really. Third thing that I want you to consider is you have to make it into a daily routine, have to commit whatever is feasible, any amount of everyday to make progress on this project. So we've talked about in the second exercise, of course, trading of time. And that's where you find that time. Once you've worked out what your free available time, this is you have to assign that time. You have to schedule it. So we could be 30 minutes as soon as you wake up. It could be 50 minutes directly before lunch. Japanese author Haruki Murakami says, the repetition itself here becomes the most important thing for us, creatives, creative side projects and developing new skills. This is like one of the cofactors for, for you growing and evolving and actually being able to find your passion and niche. But of course, the travel is finding that right balance of the shiny syndrome are constantly bouncing from one idea to the next, taking it back and grinding it a bit to habitual routine rather than just being distracted over time. So for, for your task in your exercise, for this lesson, focusing on that one thing where with the previous lesson we talked about that practice of experiencing one new thing every week. With this lesson, I actually want you to cultivate the deliberate practice focusing on that one cost kill on that endeavor, on that side hobby or side project, once you work out that something is of interest to you, something you'd like to pursue more than just on a one-off basis. I want you to schedule at least one time slot every week, ideally every day to work on this protect this time like you would with any other commitments, something that you would put in your calendar, in your diary, like an appointment. And over time, you may end up with two or three of the scheduled blocks for different times of the week. And eventually they will either be dropped and replaced with new ones or they become your primary or regular activity which may turn into your genius and your niche as a part-time thing. I want to leave you with this piece of kind of interesting commandment that famous right and paint a Henry Miller created in 1930 to work on one thing at a time until finished. Start normal new books. Abnormal new material to Black Spring. Don't be nervous, were commonly joyously, recklessly on whatever it is at hand. Work according to the program and not according to the mood, stopped at that point in time. When you can create, you can work Samantha little every day. Rather than add new fertilizers. Keep humans, see people go places, drink if you feel like it. Don't be a drought, drought. Horse work with pleasure only. Discard the program when you feel like it, but go back to it next day. Concentrate, narrow down, exclude, forget the books you want to write. Think only of the book you are writing, right first and always painting, music, friends, cinema, all this come afterwards. I hope this perspective to help you in some way to motivate the fine focus to the schedule most creative side road projects in your life that are so, so important. 9. Exercise 8: Define Your North Star: So when I take my clients through a strategic brand process from my branding clients, what I tend to do is steal all of the findings and insights that we've learned about the brand values, the Customer Insights, the competitor analysis, and the brand personality, a package and still it all into a, what I call a positioning statement. That positioning statement is something I tell my clients will become that Northstar, it will guide their future branding activities because it represents who they are, who they want to serve, and where they want to go. Similarly, what I'd like you to do now is the next exercise and the final exercise needs to think about all of the previous seven exercises we've completed before and kind of put it all together into this positioning statement that will guide your decisions in the future. So I've provided the hand the page in the workbook called in summary, this is where you can kind of summarize all of your key findings from the previous seven exercises on one page for one handy guide. Once you've done that, I want you to go to Exercise number eight and craft your positioning statement. So this positioning statement is not necessarily what you will tell people when asked you what you do. It's more like an internal piece that can guide your decision-making process and Skype communications. It can acute decide which projects or job opportunities you may want to consider or take and also what type of clients you may want to work with. So I'll get it. Some people might find this really hard to come up with something succinct and meaningful enough. Writing is hard and not everyone is a writer. So if that's you, I totally get it and I've got you in seventh position statement. You can think about the previous seven exercises as a kind of overarching idea. And based on that, create an artifact, a piece of art project of some kind that represents that. And that will become your north star. So every time you have a key created decision to make in the future, you will refer to that artifact or piece of art to kind of guide your decisions because you will think about what it represents for you. So something that communicates you and your value as a creative. If you do decide to have a go at the position statement, I want you to use a loose formula, but keep in mind that it's a very loose formula just to give you some indication of what kind of things they can include. Statement. Essentially, it should summarize and have the essence of all of the previous exercises as a whole. So I create maybe ten, maybe 15 different versions when I do this for my branding clients. And we look at the best versions that communicate the right message and feel and sit with us the best. So I recommend you do the same, tried to create as many different options in versions as you like and see which ones it's less than a few. You can even share some of those pigs with us in the class project or send them to your friends who know you well and ask them to comment on the different versions of those statements to see which resonates. Most of them in terms of representing who you are based on them knowing you. Taking a look at Exercise number eight, a ruse formula that I've listed them. And I want you to create one to three sentence statement that distills that essence. Couple of options in examples that upgraded with some of my students in the past. I'll read them out to you. However, there are obviously more design-related and brand strategy strategists related because that's who I tend to coach. But if you don't work in the creative industry or you're not a designer, you can definitely tailor it and adjust it to what you do, do. One of the example statements here is, I work with busy entrepreneurs who are ready to launch their product-based businesses with a bang. I'm not just a designer, I'm an analytical side. Some might say nerdy thinker, because I'm surprisingly good at spotting early trends. And no doubt on tailoring marketing messages and visuals based on analytical data. Base place to help entrepreneurs to share the vision, connect the audience, and convert them in to loyal fans and followers. So the formula we're using is, of course, I worked with kinfolk. So this is the people that you resonate with, the people that you feel most connected to in one of the previous exercises. You then you have to tell how and who will benefit from that based on your know-how, your current skill set and you'll know how. Then you might list what type of services and service providers that you work with or as ends. How are you different based on the things you are good at? So unlike other service providers, I can provide x. And then you might add something that other friends describe you as or how the preferences. So in this example, we just looked at they're surprisingly good at spotting trends and no doubt been talking about marketing messages that might list your what your friends describing or your obscure interests that you've listed. Then you have to finalize that as some kind of a key outcome for who you're serving. Let's finish with something like because I can help too. And then you would insert the change or the outcome you can deliver based on those common themes and learnings from your insights, from the one thing exercise that you've kept learning and reviewing every second week. Here's another example for statement. I help stay at home. Mothers like me to earn passive income on the side. Unlike other cultures, I've tried and tested over a dozen health niches myself, my friends call me Rachel Branson because of my many failed and successful businesses, business launches. Those lessons helped me to become the cold chyme today, enabling me to spot and exploit the most obscure passive income opportunities. So here are a couple of examples for writing your position statement. And you can see that there is, the Lewis formula is always, there were always talking about Kuwait helping the kinfolk that we're connecting with, how they can benefit from us. How we're different to others that might do something similar. What are some obscure interests or what particular passions or skills and what we're good at, and what our insights from learning about ourselves. So we kind of packaging it all into one or two or three sentences. And during that out often. So thinking about positioning statement, again, once you've written a couple of versions for your statement, you kinda pick fruit, the one that fits best with you and things to remember about this is don't be afraid that this is something that's going to lock you in into this. No one wants statements forever. It's something that can certainly change and evolve over time. And I actually encourage you to review it, maybe quarterly and see if it's still relevant to you if you need if you feel like in your digestion because he continuously going to be learning more about yourself over time. So certainly it's something that can change and something that can evolve. However, keep in mind that having a piece of artifacts or statement like this piece of art that you create. If you're not writing a statement, something like this can be your North star and can be referenced to actually guide your decisions, which hopefully will be easier than going through for life with no direction at all. 10. Final Thoughts and Class Project: Thank you for sticking with me on this journey. But I can tell you that you're churning, it doesn't end there. I have made this class is practical and actionable as possible as I can possibly make it. And I hope you find it. So however, nothing will happen if you just fill out the worksheet and let it sit there? You actually have to go through the motions and keep an eye open, keep yourself open to new experiences and reflect on exercises. Ultimately, you have to listen to your gut. So fraught my contents. I often use analogies to bring the point across, and especially food analogies. So it goes another one. The answers in the workbook are basically just ingredients. There is the potential to combine those ingredients into something that's creative and tasty, tasty dish if you like. But you still need to find that creative and effective weight to combine it altogether. And that's not something I can help you to do. That. Something unique to yourself. I can't help to guide you through above that doesn't exist yet because there is no path. As often with these things, there is no path to follow and kill you, walk it. So I'll repeat that again as it's important. There is no path to follow until you walk in. Just think about that for a moment. So I do want to end this video with one last thing as per the previous videos. One of the things that you need to continuously fuel is something that helps you grow. Something that might challenge you, something that might be a little bit exciting, but some something that ultimately recharges you and helps you to find new opportunities and new energy and passion. And for me that's traveling, I find that that really helps me to open up new additional perspectives and energizes me. For you. It might be travel as well. And I do highly recommend that you try if you haven't. Of course, for traveling, you need money tends to be expensive. So here's one thing for this video. For every single paycheck, wherever it may come from, immediately transfer at least ten per cent of it of every single paycheck and funds that comes in through bank into a not to be touched and under any other circumstances, count, this is going to be your savings account that's going to fuel your annual trip somewhere new to experience. If if travel is not your thing, it will fuel something else for you. So that's it for this class. I do hope that you've enjoyed it. And this class is intended to be a seasonal class, something that you returned to perhaps quarterly, to review your answers, to go through the videos again, to learn new insights about yourself, and to share those insights with us in the class project. And I do encourage you to update your class projects with new information as you learn about it, because it's exciting to hear how you evolve and grow. But if you don't return to the videos, at the very least, I do recommend that you referred to the workbook that you've completed every three months. Review your answers, reflect on them at something new. And it's kind of use that time for self-reflection, self-awareness to, to kinda see where you wave Cao Pi over two and what you've learned about yourself. So I hope you take care of yourself and remember, the world needs your creativity and you do have the power to ignite it.