Maven digital: los secretos para construir una tienda exitosa de productos digitales en Etsy

1. Introduction: Hey, welcome to this class. So, you are about to learn all about what it takes to be successful selling digital products on Etsy. What's up? My name's Tamra Hall. I have a background in graphic design and branding. I used to own a design studio for about ten years. This was before I had children, though. After having children, I knew I wasn't going to have the same amount of time to invest in running a business. So that's what got me onto the whole passive income and digital product journey, selling digital products on Ts. Fast forward, about three years from when I started trying it out, I now have a successful digital product shop that brings me in a full time income through Ts, pretty much completely passively. I work about an hour a week on my shop. Now, once I discovered this amazing way of earning a living, I knew it was something that I wanted to teach others how to do as well. This course is perfect for both beginners as well as people that have experience with digital products. And if you're brand new to the world of digital products, don't worry. I'm going to explain a lot about what they are in the course. But if you already know a little bit about products, you know about Es sounds interesting to you and you want to learn what it takes. This course is going to be great for you as well. In this course, I'm going to cover a lot of information. We're going to start off with explaining what digital products are. I'm also going to talk about how to choose a niche for your shop and why it's important. Then we're going to go into researching what's popular on Ts. The last thing you want to do is start jumping into designing digital products. But then after you've put all that work in, realizing that no one's actually searching for those products, then I'm going to teach you how to get different product ideas, how to brand your shop effectively. We're going to talk about what it takes to design effective product listing images and make your listing stand out from the competition. Then I'm going to go into things like how to price your items, SEO. So we're going to talk about how important it is to use tags that people are searching for marketing your products as well as customer service. By the end, you're going to know everything that you need to know to set up and run a successful digital product shop on Ts. Thank you so much for being here and I can't wait to jump into this class with you. See there. 2. Why Etsy?: So why Ets? So chances are you're already somewhat familiar with Ets if you're taking this course, but if not basically, Ets is an online marketplace to buy and sell everything from handmade goods to social media templates. Why have I created a course specifically around selling on Etsy? There are other places online you can sell digital products like Gum Road, Creative Market, and even your own website. So I've tried them all and Ets is my favorite for so many reasons. For starters, Ets already has the audience. So 93 million people are on Ets and they're already searching for and purchasing digital products. So this is extremely helpful to you because most people starting out don't have thousands of industry specific people on their mailing list or following them on social media that they can instantly market their products to. When you open a shop on Ets, you automatically tap into that massive audience that they've already built. 80% of the Ets audience is female between the ages of 20.45 years old. So keep this in mind when you're creating your products. What types of products would appeal to women, And what are they looking for to make their lives and businesses easier? So this isn't to say don't create things for men as well, but it's important to know who your audience is. Don't worry. Later on in the course, we're going to go deep diving into my exact process for discovering your niche, your target market and the products that they want to buy. But this is basically just to get you thinking about who is actually on Ts, actively purchasing products. Another reason I love Ts is their apps that are designed to integrate with Ts that will show you all of the analytics that aren't viewable. From the Ts website itself, you can see things like shop sales, how much each product earns, how much each shop earns, popular keywords, and so much more. Having access to the analytics and getting a clear picture of what is actually selling on Eds is a total game changer. I've tried out a few different apps sales, Samurai Marmleade, but my absolute favorite is Ever Be. And the reason being is just I find it the best overall because it's so easy to use and everything is laid out in a really professional and easy to navigate way. During this course, I'm going to show you exactly how to use all of its features. I can't wait to tell you all about it. C is also fairly affordable in terms of fees. They charge a 20% listing fee every time you list a new product, as well as an additional 6.5% fee when your product sells. This might sound a lot at first, but it's pretty good when you compare it to another popular place like Creative Market, for example. That takes a whopping 50% on the sale. I've set up e commerce shops on platforms like Shopify and Wordpress before. It can be extremely confusing and frustrating, especially for non technically computer types of people with Ets. They have made it straightforward and simple. Pretty much everyone can learn how to use it. Es also supports new shops. When you list an item, it gets pushed to the top of the search results, and this gives the item a chance to be seen by customers. It also tells Es how people are responding to that new product. This is a huge advantage. Here's an example of a shop called Co Products. This shop has only been open about a year. They're already making over $45,000 a month from their products. So this is just to show, you know, new products get released and shops open all the time. Products that just came out a month ago are already best sellers. And shops that opened last year are bringing in five figures a month. I could go on and on about why I love Etsy and why it's the best place to open up a digital product shop. But I think I've talked your ear off enough about this topic. And the next lesson I'm going to dive into everything, digital products. See you there. 3. Digital Products: So what are digital products and what is passive income? We're going to talk all about it. When you hear of the term digital products, what comes to mind? Digital products, they encompass a wide variety of things. But basically to summarize, a digital product is a digital file that is stored electronically. It's sold on line, which also means it's easily scalable because you can reach a much wider audience than if you were selling physical products locally. They can be anything from clip art to a Cama template, to an book or an online course. So there are so many different types of digital products and each one requires different skills and software to design a. Great. Now that we've talked a little bit about digital products and what they are, let's talk more about passive income basically. In a nutshell, you put the time and effort in to create a digital product, but then after it's created, it's online and people can purchase it with minimal additional work required from your end. Compare that to the traditional model of either working for an hourly wage or selling a physical product. All which require continuous time and effort to scale. Passive income disconnects time and money. Time is our most precious commodity. It's the one thing we cannot get more of. It's important that we spend it the way we choose. And for me, that's not working a nine to five. Growing someone else's business passive income gives you the choice to work if and when you want to. It takes away that feeling that you always have to be working to earn income. If you're a freelance designer, you run your own business, you always have that feeling in the back of your head and you know exactly that feeling. I'm talking about that nagging feeling that you should be working on your business, you should be making money. Passive income brings a new found sense of calm and freedom into your life. And it's one of the things that I absolutely love about it. All right, your time is valuable. We talked about how time is one of the most precious commodities on the left. You'll see in the older way of thinking, I would call it like the old school way of thinking. The way that is so popular in our society today and that is trading time for money. It's your typical nine to five. You expend your energy for the day and then you get paid for that energy that you expended in the form of money. So in order to continuously earn an income, you have to continuously expend your energy every single day. But compare this to this other chart where this is more the passive income side of things. You expend your energy to create a digital product, for example. Some digital products are quick and easy, others take months. It depends what you're making, but you expend that energy initially. Then you put that digital product online and it's available for people to purchase. It has unlimited scalability, which is incredible. So digital products are how I was able to make a full time income while raising my youngest son and working close to no hours for the entire year. So this experience has taught me that setting up passive income streams is the key to having both financial freedom and dependence. So imagine having time to spend how you choose and not having to worry about working your *** off to pay the bills. It sounds like a dream, but you've already taken the first step. The digital product industry is growing twice as fast as the physical product industry, which is why it's the perfect time to jump in. I also love the profit margins on digital products. With physical products, you need to consider things like the cost of materials, shipping, packaging. But with digital products, there isn't any of that overhead. The only investment really with digital products is the software that it takes to design them. Some software is free like Canva, but other digital products you might need paid software. There's that and then also the time that it takes for you to create them. Once your products for sale and your file is online, it's pretty much all profit from there. Another bonus is that you can make digital products from anywhere. So I love having the ability of working from home with your kids if you can do that, a beach in the Bahamas, a coffee shop in Bali, whatever, wherever. There's a freedom of mobility that comes with designing digital products that you don't have with physical products. So your action step for this lesson is to go on Etsy and do a search for the words for the terms digital download, Mva, and template. So take note of what pops up. Do any of these digital products stand out to you and write down five products that caught your attention. All right, see you in the next lesson. 4. How to Choose a Niche: We have choosing a niche. So I'm sure you've heard the term niche before. It's very popular right now in the online marketing world. Choose a niche, choose a niche. But there's a reason why it's so popular, and that is because it works. So what is a niche? Anyway, you've probably heard the term before, but just in case you haven't. To summarize, it's a group of people in a particular industry that you are designing your product for. Another word for niche that you may have heard before is target market. And they basically mean the same thing. A niche allows you to get laser focused in on who you're actually trying to target. And it makes it so much easier to figure out what type of products are going to help them. One of the benefits of choosing a niche is that it allows you to provide so much more value within your products. Because the content marketing, branding, and design will be dialed in, All of your products will be created with that specific audience in mind, which means they'll appreciate them that much more. Another added benefit is that it's easier to build connections with your customers and have repeat buyers since all of your products relate to the same industry. When I first started selling on Etsy, I didn't know anything about choosing a niche. And I'm going to talk about this a lot more later in the course. But basically, I just tried a bunch of stuff. I threw up logos, I threw up some social media templates for coaches, small business owners, whoever, nothing really sold. But as soon as I niche down to a particular audience, that's when I saw my sales start to take off. So how do you choose a niche anyway? Start by brainstorming all of your experiences, your passions, your past jobs and your hobbies. What are you interested in or have experience in? Or how have you helped others in the past? Is there something that people often ask for help with, or your insight on all of these questions can be clues into picking out a niche for your products. For example, let's say you used to own a tanning salon. You may have used things like waiver forms, client intake forms, brochures and price lists. These are all things that can be turned into digital products in the form of camera templates. You'll also have a lot of great insight and content ideas relating to tanning that will help elevate your designs. Another example is if you worked as a nanny, you might have insight into things like crafts, chore trackers, educational materials that would inspire and teach children. If you regularly go to a gym and eat healthy, are there valuable insights in terms of exercise, diets, and motivation that you could share with others like fitness trackers or an ebook on a specific diet. Another way to pick a niche if you don't have any experience or passions in a particular area is to look around at your family, friends, and colleagues. Are there people you know that currently work in an industry of a potential niche, so you can pick their brain and learn about what type of products are going to help them in their business. The niche that I decided on for my store was real estate agents. Am I a real estate agent? No, but I was able to talk with them and ask them questions like what type of products are you currently using in your business? What kind of templates do you use on a daily basis? Is there anything that you wish you had that you weren't able to find? Additionally, once I finished the designs, I sent it off to them to review and get their feedback. So that was also really helpful because it was a way to ensure that the products I was designing we're actually going to be used by the target market that I was designing them for. The best niche for you is one that you have experience and knowledge of and enjoy creating for your experience and passion will help to elevate the products that you create. You're going to be able to provide a ton of value in terms of the content that you offer and incorporate within your products. So many digital products shops on Ets have products that are created by people that have little to no experience in the industry that they're creating products for. And I can tell this because I look at the content within the templates and the products and it doesn't even make sense. It looks like it was just kind of thrown together. Sometimes the images, they don't even like match up with the target market at all. But this is actually really good news, because by choosing a niche that you have experience in, you already have a huge advantage. 5. Good Niches vs Bad Niches: Not all niches are created equal. Let me give you a couple of examples of what I mean here. A good niche is a female real estate agent between the ages of 25.40 An even better example is getting more specific with it. Let's say professional, female real estate agent between the ages of 25.40 who sell luxury properties. You can see here in the second example, we're really narrowing it down here. It's easier to imagine this person and their likes and dislikes. An example of a not so great niche would be business owners between the ages of 20.50 It's way too broad. And it doesn't really narrow down your audience that much. It's important to narrow down your audience as much as you can. So it's okay right now. If you have no idea what your niche is or who your customer is, you're going to figure that all out in time. When you decide on a particular target market, you're able to communicate with them so much more effectively than if your audience was broad and undefined. It also makes it easier to come up with product ideas that you know are going to help your chosen audience. Okay, so I'm going to show you a couple different examples of two different Es stores, one that has a very specific niche and one that doesn't. Let's talk about the one that doesn't first here. This one's called JD Instant templates, not to trash other Etsy shops or anything like that, but this is all about a learning experience and it's all about improving. And honestly, you can learn just as much from shops that do it right as shops that do it wrong right away. I'm seeing, okay, the name doesn't really say much about real estate, customizable templates for business owners and more. The title doesn't really give me a lot of information. I do see a lot of real estate templates under their products, but then when I scroll down, I start seeing pricing guides for photographers. There's a Valentine's Day banner here, so you can see their products are kind of all over the place. They really haven't honed in on a super specific niche. Their banner here, right away, when I just see like instant templates. To me the word instant, it feels a bit cheap. So if I were to give this person advice, I would definitely say like, let's revisit the name of your shop. There's a whole section on how to name your shop later on this course. But I mentioned, don't put the word templates or worksheets or anything in your actual shop name because it does kind of cheapen it a little bit. All right, let's go into the one that's nist in. So right away just by looking at the shop banner, I'm getting a much more professional vibe. The name of the store is Real Estate Design Co, right away. I know this is for real estate agents. If I'm a real estate agent, I'm looking at this, they're already speaking my language here. All things real estate as their tag there. And then you can just see everything is geared towards a real estate agent. So all of these categories, I'm not seeing any, you know, Valentine's Day principles here. This is real estate agents. So I also love to, I want to mention the branding, the colors and the fonts are all on point. And we're going to talk all about how important this is later, but the shop's done a really good job of doing that. So yeah, you can see how the shop is doing a lot better than the other one. And the reason is, is because they've dialed in their niche, they're speaking to that classy luxury real estate agent. So if you have a niche in mind already, I'm going to get you to pause this video shortly and close your eyes. Imagine your ideal customer with as much detail as possible. What do they look like? How old are they? What are they wearing? What do they do for work or for fun? What are their struggles in life? What do they love to do? So these characteristics of your ideal customer are going to give you a better idea of who you're designing your products for and what will help them in their life and in their business. So do that. Now, pause this video and imagine your ideal customer. All right, now that you have that ideal customer in mind, we are going to write down three different niche ideas. And for each one, write a really brief blurb about your ideal customer. I've linked to worksheet below that is going to help you with this exercise. So when you're choosing a niche, it's important to think about what products people in that industry are currently using. Can you think of five different things right off the top of your head that would be helpful to them in their business. If you can think of those five things really easily, then this is a good sign that it's going to be easy for you to come up with product ideas down the road. If you're thinking of a niche but then can't actually easily brainstorm any product ideas, it's time to move on to your next niche idea. 6. Validating your Niche: The reason I had you write out three different niche ideas is because before deciding on which one to go with, you're going to want to validate each one and figure out which one is going to be the most profitable on Etsy specifically. And this is all going to be around who the EdC audience is. I'm going to walk you through exactly how to validate your niche using Ever B with Everby, you can see exactly what searches are the most popular on Eds as well as the competition for every product. This is key information to know because you can see what product ideas are set up for the highest chance of success on Eds. This is a huge mistake that I made in the beginning. I didn't know anything about these apps where you can actually see all the data. I just guessed at what people were looking for. And I wasted a lot of time making products that absolutely no one was searching for. So this is so important that you validate your products beforehand because you don't want to waste time. It's only going to take a few minutes and it's going to save you a ton of time in the long run. Okay, so first up, you want to download Verb. So how you do that, I've linked it below, so click on that link and then it'll open up the ever be website here. Just click, try for free in the top corner and sign up with an account. I'm already signed up, so I can just kind of click right in here. And then once you've signed up, you're going to see this page pop up that tells you to install the ever Chrome extension. Make sure that you're using Chrome. The everbchrome extension is the best way to use ever be within C. You just click this big button, Add to Chrome. It's free Add to Chrome. You'll see this stuff pop up, add extension and then you'll see it a load in the Ts website here. But now you have this ever B menu on the left hand side. And then this is where you can go into Ever Be and use all of the different features. The free version, it only has around ten free searches a month. So you'll want to use these wisely unless you want to upgrade to the paid version, which I actually do recommend, especially when you're setting up your Etsy store. Even if you just sign up for a month, then you can spend that month doing a bunch of product research. And it's going to save you so much time in trial and error. Okay, back to validating your niche. What you'll want to do is go into the keyword research area in the menu on ever. Okay, so once you're in the keyword research area, you'll want to type in you're a niche idea followed by Mva and as well as followed by template. So let's try the Mva one first. Let's see, my niche idea was landscaping. Landscaping, I want to type that in, followed by, let's do Mva. This is basically going to show you how many people are searching for this on Eds. Right now, I can see that there's around 1,000 people searching for this a month. On Eds. There's 56 100 stores that have that keyword, so I'm getting a keyword score of 180. So that's taking both of those numbers into account. 180 is not too bad. But down here below, you'll see kind of some related keywords here. Ignore anything that looks weird, spelling errors and stuff. Etsy doesn't actually take spelling errors into account. It'll auto correct all that, but you can kind of see if there's any related keywords that sound like they're related to landscaping. I'm not seeing anything here. So now let's try and set of Canva, let's do landscaping template. So I'm getting a search volume of 390, so that's pretty low. There's 55,000 stores of competition. That keyword scores only ten. So far, I'm not really having a lot of luck with this landscaping niche. Let's just try, instead of landscaping, let's try landscape template. I might have a bit more luck with that one search. Volume 387 competitions. High keyword score zero. I'm not really seeing many related keywords to landscaping or landscaper that are coming up here. It doesn't really look like it's a very popular niche on Etsy. I'm just scrolling through just to see if anything related to landscape or landscaper comes up in the related keywords and nothing's coming up. Basically, this would tell me that I should probably move on to my next niche idea. All right, so my next industry potential niche was let's say interior design. Interior design template. Okay, so my search volume around 251 for that quite a bit of competition and only 20 for the keyword score. Let's try now, Interior Design Canvas. See what pops up there. Keyword score is a little bit higher when I scroll down, there's actually a lot of related keywords. That means that people are searching for interior design related products, which is positive because there's going to be a lot of search volume, interior lot of competition there. Interior design is pretty high. Keyword score, interior design color palettes, wow. That keyword score is amazing. There's a ton of people searching for interior design color palettes. It's got a high search volume and low competition, which makes that a 900 keyword score right away. I'm already getting some product ideas. If I want to create an Etsy shop that sells interior design related items, I could create a digital product that is a color palette or have a bundle of different color palettes. Maybe with that one, I would even include textures and photography ideas for different furniture, that kind of thing. Right away, I'm seeing some product ideas. This is looking very positive so far. Interior design colorings popping up, so many related interior design keywords. If it were for me and I was going through those different niche ideas, I would definitely be leaning more towards the interior design category. Okay, so I was curious about what kind of keyword scores are coming out for real estate templates because that's where my shop is in the search volume, 790. But look at that competition now, the competitions just blown up. In the real estate niche, the keyword score is pretty low, but let's just check out if there's a lot of related keywords. So look at all these related keywords coming up. This is how you know that a lot of people are searching for things within that same niche. So always come down here. When you have a niche idea, always come down to the related keywords. If you see a lot of different words popping up that has your main niche industry in it, then that's a really great sign If you're coming down here after you've typed in your niche and template, and you're seeing that there's nothing really popping up in related keywords, stay away and move onto your next idea. For now, your action step is to write down five different product ideas for each niche. Then validate your three niches using ever what niche has the highest keyword scores for your product ideas. See the worksheet linked below. 7. Popular Digital Products: So many different types of digital products out there, it can seem really intimidating, trying to figure out which ones to design. There are a lot of different options. Some sell better on C than others though. Here are some of the most popular digital products selling on Ts right now. First up, Campa templates. These can be things like logos, business cards, invitations, social media graphics forms, workbooks and resumes, to name a few. This is just a small example of the templates that you can design within Campa. Customers can edit and customize them even if they have little to no design experience, so that makes them even more appealing. You don't need to be an amazing graphic designer to create useful and popular templates. Some of the most popular templates on Ts are things like budget trackers for kids and logo monograms, all which are fairly easy and quick to create. That being said, templates like workbooks that take a long time to design also do really well because a lot of people don't want to put in all that time. They go for the quick and easy route, which means that there's going to be less competition for those types of digital products. You can also charge more for those types of digital products as well. All you need to start creating templates and Mva is a Mva account and you're ready to go. Once you've finished your design, you just go to download and copy the template link. And then that's the link that gets sent to your customers. Once they click on it, it's automatically going to open up the template and it's going to be ready for them to customize. If you go to the Mva website and look under templates, you're going to see a massive selection of different categories. And this can just be more inspiration on things to design. Just remember though, never use a pre made template that you found on Mva. It's against the Mva policies. You need to design your templates from scratch. Plus you can provide way more value to your customers by designing them yourself because you know that they're going to be unique. If you're having trouble thinking of a design, there's no harm in using templates on there for inspiration. Journals and Planners are another popular digital product on Etsy right now. These products typically have a higher price point, which means more profit. There's a lot of different niches that you can create these journals and planners for. And when you niche into a specific audience, there's less competition. There's journals for all different types of people. So from ADHD journals to girl boss journals to manifestation and goal setting planners. The different options for customizing your journal to a specific audience are endless. They're usually created in a program like Mva and good notes and this is so people can open them up and easily edit them on their tablet. Next up, digital assets. Some examples of digital assets are clip art patterns, textures, and illustrations. They're popular on Ts because they save people a ton of time. The people purchasing digital assets, they don't have the skills or time needed to create them and it's much easier for them to purchase them. Instead, think about if you were a graphic designer and one of your clients wanted a watercolor flower illustration on their wedding invitation. If you didn't know how to do watercolors, you're not going to learn how to do watercolors in a day. You're going to go on a place like Etsy and buy a watercolor illustration that you can now use within your design. For the most part, I would say this type of digital product, it's created mostly by people with a background and art and design. It's a little harder to be successful in this category unless you can create something unique and beautiful that most people aren't going to be able to create on their own. I've only just talked about watercolors mostly, but there are really, really simple digital assets that you can. I make digital assets for Mva and some of the most popular ones are just blobs and random shapes that people can incorporate into their designs. Digital assets are usually created in a program like Adobe Illustrator or Procreate, and then you're going to export them in the appropriate file formats. So instead of buying a piece of art, having it shipped to your house, customers can now purchase a high resolution file and download it and print it out themselves. There are so many different styles that you can do everything from abstract to landscapes, to animals. The list goes on. Having a niche applies to this product category as well. So if you want to go this route, think about who your audience is. Is it a new mom who's decorating for her newborn's nursery? Or is it a 20 something decorating their aloft apartment in Soho, New York? So depending on who your audience is, the style is going to be very different. Ebooks are another really exciting category. I've only just started seeing them pop up in the last year or so, but they are so popular if you have knowledge in a specific area and then you can help people and teach them something new, this could be a really great way to share your knowledge. Ebooks can be short, so this one is only 60 pages. It's already making $50,000 a month. So don't feel like you have to write this crazy long novel. It's more about the content in the book that people care about, isn't going to teach them something new in an easy to follow format. There isn't that much competition on Ts for E books as it's the fairly new category. Like I mentioned, they're easy to create in a program like Amba. Just set up your pages and export it as a PDF file when you're done. Online courses are an incredible digital product to try out on Ts. Since this area is so fresh, fresher than ebooks, there's barely anything out there right now, which means there's pretty much no competition. You can charge a lot more for online courses. So I've seen courses go anywhere from $100 upwards to $2,000 plus. So there's an opportunity to make a lot of money from them. They're a really great way to teach others something you know. Since you can use that combination of video and slides, it's a great way to share your knowledge and expertise, right? So there's so many different types of digital products on Eds. I've just covered a few of the most popular, but some other really popular categories are sewing patterns, budget trackers, brushes for procreate light room presets, IOS icons and product mock ups. So if you have experience in these other areas and you can create something that's unique and isn't already out there on Eds, then they are definitely worth looking into. Explore what's out there on Eds, and think about what you can offer that is different from what you're seeing. And I'm going to talk so much more about this later, but this is the key right here. 8. Deciding What to Design: So now that you might have an idea of what kind of products are out there and selling on Ts, how are you supposed to choose what type of products to design? So it's important to look at your skills, your strengths, and your weaknesses. Are you good at writing, design, photography, or layout? Do you absolutely love Excel spreadsheets? Or would you rather eat a bowl of habonaral peppers like myself? Everyone has unique likes and dislikes, so these can give you a really good idea of what you're going to enjoy creating. If you don't enjoy creating it, you're going to lose interest really quick and we don't want that. So it's really important to make sure that it's a fun process for you. Side note, if you have an amazing project idea, but you know you don't have the skills or time to create it. You can always look into the option of hiring a professional for some help along the way. So something that I learned the hard way is that creating something that you love and you're good at aren't the only keys to success on Etsy. So when I first opened my Etsy shop, I focused mostly on logo templates because I thought, well, I have this amazing background in branding and logo design, I'm really good at this. So let's try this out. At this time, I had no idea how to look at the Ets analytics to figure out what was popular. I just kind of threw a bunch of stuff at the wall and guess where that got me. Even though I consider myself to be a good logo designer, I didn't sell a single logo template. So this is because of a lot of different reasons. But the main being, I didn't have a specific niche. At the time, my SEO game was weak, so no one was actually finding my product listing pages. I wasn't actually designing logos for the people that were searching for logo templates on Etsy. Don't make this mistake and I know you won't, because you might feel inspired to just jump in and start creating the first product idea that pops into your head. I love your excitement and that's amazing. But trust me when I say taking the time to do the research beforehand can save you so much time down the road, here are some questions to help guide you. Do you like challenging yourself and learning new software? Do you like learning but tend to keep things easy and fun? Are you creative and like to make art? Do you love to write and have a flare for communication and marketing? Are you a spreadsheet Pro, Do you love alignment and layout? Who are you? Do you like teaching and empowering others? The answers to these questions are going to give you hints into what types of digital products are going to be fun and exciting for you to create. You don't have to be an amazing designer to create bestsellers. Actually, I can tell right away that some of the most popular products on Etsy aren't created by someone with a background in graphic design. So the reason that these products are so popular on Etsy is because they're providing a lot of value as well as there's not a whole lot of competition out there. People are going to choose usefulness over a good design, but if you can have both, then that is the ultimate edge. So once other sellers see that a product is doing well, you're going to start to see a lot of similar products to yours pop up and knock you off your throne. At least they'll try to. If this happens though, just break out the champagne because you've created something popular. You've created something so popular that other people are copying it. They see your success. If you can do it once, you can do it again and again. If you notice after six months or so, you have this really popular product and your sales of it start to taper off. This is a good indicator to start looking at your competition. Did someone make a similar product to yours? Did they offer more value than yours in some way? Are they charging less for it? So think about how you can improve your existing product. And this is to make sure that customers keep choosing yours over the others. Because yours has already been a best seller, your product is already going to be favored more than the competition via the Ts algorithm. When you have a product idea, ask yourself the following questions. Can you create content that is going to elevate your designs above the others? So if you don't think that you can offer anything more than what's currently out there in terms of the value the product provides or the content within it, it's time to pick a new product. Can you make something better or more useful than what's already out there? People are always going to choose the best product. So can you make sure it's yours? Do people want to buy this item? So is it even something they're searching for? And that's where you can use ever B to find out. So your action steps are to look at your five different product ideas from the previous worksheet and do a search on Etsy. For each one, write down at least three different ways that you can make your product better than what's already out there. See you in the next lesson. 9. Product Ideas: So if you're having a lot of trouble finding product ideas I got you. Here are a few different ways to think of new products to add to your shop. An amazing way to come up with product ideas that I touched on briefly earlier is to ask people within your niche. When I first started designing real estate marketing templates, I asked three different real estate agents, What kind of documents are they currently using in their business? And what kind of documents do they wish that they had? So this type of insight is so valuable because you're getting that information straight from the people who are going to be buying your products. They have a unique perspective and they may have some amazing ideas for products that you haven't even thought of. A really great way to do this is to set up an online questionnaire using a site like survey monkey. And that way it's going to be really easy to keep track of all of the answers and organize them all later, I just sent everything by e mail. And trying to sort through all my messages was really confusing and I lost track of a lot of replies. Another great way I use ideas is surprise. Surprise. Ever so I'll search for keywords that relate to my chosen niche. I'm going to look and see what some of the popular keyword suggestions are and use those as project inspiration. So check this out. Okay, so basically I'm back in Everb here. I've gone to the keyword research tool, So when you're trying to get a product idea, just type in your niche and then type in Mva after it. And you're going to see a bunch of related keywords come up. You can use these related keywords as ideas for products. Don't worry about the spelling mistakes here, just look at the idea behind it. Closing gift. That's interesting. Could you make like a printable letter that communicates something along the lines of, thank you so much for working with us. Please enjoy like your bottle of wine. And then customers on C can purchase this and customize it for their clients. Real estate buyers guide listing present. What else are we seeing here? Valentine, I think is what they meant to write, but maybe you can make like a Valentine's Day themed card that real estate agents can give to clients. So basically what I would do is probably scroll through maybe like the first 20 pages here. These are all really great ideas for different products that you could create if you're typing in your, your niche with the word canva after it, and you're scrolling down into this keyword area and seeing all these different ideas for products. That's how you know that you've chosen an awesome niche and you're never going to run out of product ideas. You can also look for products within your niche that could have corresponding products to complement it that aren't on Etsy yet. So for example, what I did is when I was trying to figure out what type of social media templates to design for real estate agents, I noticed that there was a lot of popular black and gold real estate themed logos. But at the time, there wasn't any black and gold themed social media templates for real estate agents. So I'm thinking, well, if they like the logos, they obviously like this look overall. I went on and created black and gold themed social media templates and this went on to be my first best seller on Ts. This is just an example of a way where you can look at something that's currently out there and use it for inspiration for a corresponding product. Another way to find product inspiration is to go on creative market for inspiration. I know creative markets not C, and the audience is different, but popular products on creative market could be an untapped product area on Ts. Is there something here that's not on Etsy? It could be a hint towards a profitable product to create. So if you're still not sure what direction to go with your products, I've attached an E book below. And this is going to give you 500 digital product ideas for 40 different niches. So have a look and see if anything in there gets the juices flowing. 10. Etsy Bestseller: I'm so excited about this lesson because it's something that I have firsthand experience with, and I cannot wait to show you exactly how to do it. Some people might assume creating a best seller is luck of the draw. Or timing things out of your own hands. But I'm here to smash that assumption. Believe it or not, it's actually a process and you are about to learn all about it. So this is the exact process I followed that inspired me to design a digital project that went on to become one of my best sellers on Etsy. So in a year and a half, the single product went on to earn me almost $13,000 And the kicker is, it probably only took me around 10 hours to design. Here are the steps. First off, choose the product that you have learned from your research. People in your niche want and are searching for. As a side note, once your store is up and running and you have a popular product, you can use the same technique, but instead use that popular product as your starting point. All right, now do a search on Etsy for the keywords your niche and template. So for example, if your niche is real estate, type in real estate template. All right, now look at Everby and click on Product Analytics. And look at that first page of results. What types of products are popping in? What kind of problem are they solving? Here I like to sort by monthly revenue, that shows me the top selling products. So now I want to go in and get some more details about these. So let's take a look at this one. First, I'm seeing that this is an interior design project proposal and mood board, okay? And this has a nice high price point too, so they are making a pretty good profit on this one really great video. I'm noticing right away we've got this beige boh, elegant vibe going on. Look at these mock ups. So we've got like the shadow on a marble countertop. This is a mood. This is a vibe here. I'm going to keep track of this one, because this one is one of the best sellers, and you see that right here. Okay, So I'm going to keep in mind all these details that I'm learning from this product. Okay, let's go back into the product analytics here. All right, what's the next one? We have a fixture and finishes schedule. Interesting. So this is another best seller. Again, I'm kind of seeing that Biji boho vibe. I'm going to take note that the beige Boho color scheme is popular on Ts and that actually is quite true for a lot of different industries. The mock ups, here again, the mock ups are what's selling it. This is a useful template for interior designers or anyone that wants to start up doing interior design themselves. So it looks like you get a mood board. You can add in floor and electrical plans. So they're providing a lot of value within the schedule. What else do we have here? Social media template. So I'm going to go into one more and just see if I see any more commonalities, interior design, social media templates for interior designers. Again, I'm getting that luxury vibe. It seems to be pretty popular. This one's in 20 baskets, so I know that it's a popular product. They're really selling like that luxury vibe to it. Okay, so what I want you to do is look at the common threads that tie three or more of these popular products together. So look at the types of products they are. It could be the aesthetic vibe, it could be the fonts, the colors, whatever it is. Look for commonalities, because you can use this as inspiration to create a product of your own. I was seeing that social media templates for real estate agents were really popular on Etsy. My other social media templates were really popular, so I knew it was something people were searching for. When I did a search, some of the commonalities of those templates for best sellers was a consistent color theme in style. So I kept seeing pigs pop out. I kept seeing like those classy type faces. So basically I created a new set of them using those colors and styles, but made sure that mine were better than what was already out there. So I added different types of templates and what I was seeing and provided more value in my social media templates in terms of the design. Voila, it worked. And that went on to become the best seller that you've saw earlier. So lastly, just keep in mind this is how I made a best seller. But all best sellers on Ets did have a first product. So someone initially saw a need to be filled and created something. So just because you don't see it on Ets already doesn't mean it's not a good idea. If you think something is going to help a specific audience, then go for it. 11. Outshine the Competition: So once you decide on a product to design, look at what's currently out there and only move forward if you're absolutely sure that you could make yours better. Think of all the ways that you can have a slight advantage over what's currently out there. If you can improve on it by at least 20% then you know it's a good product choice and you're ready to move forward. All right, so here are some ways that you can make your product better. Here are some ways that I've made my products better. Better design, better content, better product listing, images and mock ups. Are you showing all the different templates included in how to customize them? Showing all the features. We're going to go into so much more about this later, but better videos, amazing descriptions and titles. Are you adding in a bonus? Are you showing reviews on your product listing pages? These are all different ways to make your product better. As I mentioned, we're going to dive into this in so much more detail later, but this is just to get the ideas flowing. Here are some product tips. You want to remember that the Etsy audience probably has different tastes as you. So it's really easy to go in and assume that because you like pink, everyone else does to you. But that is not always the case. I know you probably want to design things that look good to you using your favorite colors and fonts, but it is really important to see what's selling and use that for inspiration. If you're not seeing any hot pink designs under the best selling items, chances are the majority of people aren't liking those colors. Bundle your products together in groups that make sense and try to create as many products as possible. This way, bundles on Etsy are one of the digital products I've seen that makes the Etsy shops the most money. Even though they're a much higher price point. The customer, by purchasing a bundle feels like they're getting a deal. Because if they were to purchase all of those products individually, it would cost them a lot more money. Ideally, you want to launch with five to ten different products. But honestly, if you've only got one or two products, just launch with that. Don't put a ton of pressure on yourself to have this huge library. Products that do really well have all of the content written out. They don't have worm ism, placeholder text in there. If you take the time to write out content, that's actually going to be beneficial for your audience. It's going to save them so much time of writing. And some of them might not even like writing or be good at it. So they're going to find so much more value in your product than one that just has a bunch of placeholder text. Look at what's selling, are there common factors? We talked about this before. But looking at the colors, the theme, and the aesthetic, try making one in the aesthetic and colors that is selling. But then another way you can look at it is maybe there's totally different aesthetic that's not on there that people are looking for. Try making ones in different color schemes or styles. A really easy way you can do this is honestly you can duplicate your product and just switch up the colors and fonts. It's as easy as that and listed as a new item. So this is a really easy way to create new products. Send your products to friends and family or co workers for feedback. Is there a way that these products can be improved? And take this constructive criticism to always make your products better. All right, so your action step now is to refer to your five product ideas from the previous worksheet and write them down. This is where you can change your product ideas. If you've changed your niche, use the product analytics tool and ever be. And now do a search for each of your product ideas. Write down three similarities you're seeing between the top selling related products. Now use the keyword research tool and every and search for your product ideas. Check out the search volume and make sure people are actually searching for the product. The keyword score should be 100 or more and the higher the better. 12. Shop Branding: Now we're going to talk about everything. Branding, the difference between good branding on your Ts shop and amazing branding could also mean the difference of making a few dinners out a month or covering your monthly housing costs after a decade Working in branding and logo design, I know how important it is when you want to make sure that your shop comes across as professional and trustworthy as possible. So I can't wait to share some of these branding tips with you. As far as Tsm branding goes, Etsy gives you the ability to customize various parts of your shop. So these areas include your logo shop banner about photos, and product listing images. Since there isn't a ton to customize, what you choose to create for these specific areas is going to speak volumes about you, your products, and the value that you're providing. So I'm sure you've heard it before. Consistency is key. Well, it applies to your branding as well. When you decide on the colors, the fonts, and the overall aesthetic for your shop, remember to keep all of these elements the same throughout all of your graphics. When you're picking out fonts, keep your fonts fairly simple, not too small. And stay away from those fancy handwritten fonts. Yes, they may look pretty, but they are really hard to read at smaller sizes for colors, I recommend picking out no more than five to six main colors that you can use within your branding. Incorporating contrasting colors is important too, because that can really make things pop and highlight important elements is the look of your shop. Boho modern, luxury or childlike. Your overall aesthetic will define the style of things like your photography and design elements. Whatever style you choose, just make sure everything fits the same vibe. Having consistency automatically gives the visitor to your shop the idea that you are professional and you have an eye for detail without even having to tell them. They're going to assume because your branding is on point, your products are going to be high quality as well. Earlier in the course, we talked about your ideal customer and how to narrow down your niche. So let's revisit that person if you completed the action step for lesson two. Then go back to your notes and read the description of your ideal customer. Now close your eyes again. What colors and vibe come to mind when you think about them? Are they classy wearing a white pants suit or are they fun and vibrant, wearing a hot pink mini dress? Are they confident and fill a room with energy when they walk in? Or are they subdued on the sidelines? Speaking volumes with their smile? Take a moment to pause this video and write down five words that come to mind when you think about the vibe you want your shop to have. They can be colors, a place, a feeling. All of these words will help you visualize your branding direction when you're brainstorming ideas for your branding. One thing that I've found really helpful that I love to do is create a pin rest board so you can pin images such as color palettes, textures, photography and logo ideas. And this just helps to visually see how all those elements are going to work together. In addition to design assets like your logo and banner, the way that you write and communicate in your product descriptions, and you're about me right up, also convey what type of business you are as well. So I'd recommend using a tone of voice that is relatable to the audience. Etsy customers are mostly women. A professional and clear, yet lighthearted and warm approach typically works really well. If you're feeling overwhelmed right now trying to figure all this out, don't worry. Your brand and brand voice is something that can change and evolve over time. As you refine your products and you get clarity on your ideal customer, you'll find the right tone of voice and aesthetic and colors that speak to your audience. Just start out with the five words for now to give yourself a bit of direction. If you have the ability, hiring a professional photographer to take some photos that you can incorporate into your shop, banner about section, and listing images is a really great idea if you're comfortable showing your face and letting the customer know why you created this shop in the first place. Professional photos of you are going to help create more trust and lead to more sales. So all of your shop graphics can be created in Mva. And there are a ton of templates on Canva for C banners and logos. So check them out and see if anything stands out to you. Remember, keep it simple and don't overcomplicate the design. Adding too many design or text elements into a graphic is one of the quickest ways to make it look unprofessional. A little trick I use is this branding area within Mva. So you can add your logo fonts and colors into the section. If you go to the home page and then just click on Brand on the left, it is a pro feature, so you have to have a Mva pro account to use this. But basically this is where you can just add in all of your branding once you have it all figured out. So you can see I've added in my logo here, my color palettes. You can also add in your fonts, your photos, graphics all your brand assets. So they're all in one place. And this just makes it easy too, because when you're creating a design on Canva, you can easily access all of these colors and fonts. 13. Branding Examples: Okay, here is a store I found where I feel like there are a few things that they could do to elevate their shop. So their shop banner and shop logo have a very bo ho Beijing elegant vibe. But then as soon as I go down into their products, the colors and the fonts are kind of all over the place. Their products are very different, so each product, they've kind of matched the font that describes it with the product style and the colors and stuff. It's okay to make different products that have different fonts and different color schemes, but you definitely want to have some consistency in that banner that's in front of the design. And that's where you want to keep your brand colors and your brand fonts. Here's a shop with really good branding right away. That top banner, it's simple, it's concise. You know exactly what the shops about. It's not overloaded with all these different design elements. I'm getting a professional vibe immediately then just scrolling down to their store. Everything is very consistent. This store sells, it looks like budget trackers and spreadsheets. There are four different things you can see. There's simple budget bill calendar and all this, but everyone uses the same colors. It's the same layout. This just makes the store look really professional. I scroll down here. The store has only been open a year, and they already have 16,000 sales. This type of branding is working really well for the shop. Here's another Etsy shop that has amazing branding right away you can see that there has been some amazing professional photography taken. The colors are on point and this shop only has nine different items, but all of their product listing images use the same colors, the same fonts. Es just updated that main listing image square ratio. They still need to update that so everything doesn't look cut off. But you get the colors, the consistency, it's all there. Let's look at the analytics for these items here. You know this is a 400 pack of Instagram posts and stories. This is making her pretty much $5,000 just $1 shy of $5,000 a month. And it's been on here for about nine months. So you can see because her branding is so well done, she's also charging a premium price for these templates and she has to sell a lot less of them to make the same amount of money as someone charging, you know, only $10 for a social media template pack. This is a shop that sells real estate marketing materials right away in their banner, you can see it's not too cluttered. They show a really good example on the right of what they offer. Now just scrolling down, you can see that all of their products have consistent fonts, colors the way that they're displayed. They use similar mock ups for all of their main product listing images. Everything looks really clean and well organized. And you can tell that this is working well for them because again, they opened up just last year and we're already at over 12,000 sales. Okay, here's another shop that I feel like could be improved on a little bit. She is branding her banner to the business and she has niche down. The banner right away looks pixeli to me, so I feel like she's not exploiting that at the proper dimensions. But overall, you know, I'm getting a pretty good vibe so far. But as I scroll down, okay, so her colors are nailed in. She's got pretty consistent colors throughout all of this, But I'm noticing a couple things right away. Her first image like this is the image people see in the search results. I cannot read a single thing that's on there. So I can read photography e mail template 61, e mail page templates. But this isn't the way to get your product clicks because you can't even read it, you don't even know what's going on. For this reason, I would definitely stray away from putting too much content on that first image. This is where you really want to showcase the product and maybe include a little bit of content about like what it is. That's it. You don't need to jam pack everything in there that can be in the other product listing. Images this had written front here is a little bit tricky to read. Yeah, it looks a little bit messy to me just because we've got some use of sort of like that paint brush style, but then we've got circles. And like with the transparency behind just little things like that, you definitely want to make sure that everything looks professional. It's eye catching, it's easy to read, but for the most part, you know, she's got a really good start going on. Okay, for our last example for branding here is one called marketing small biz. They're not really niche down, they're more just in that small business arena. But when I scroll down here and look at their products, they're all over the place. Like there's a few that have a similar vibe to them. But the thing about the way this is designed is I can read the 90 post nine stories podcast template. But I have to read that to really get an idea of what the product is. Because that title is above the actual design. The design is very transparent and it's hard for me to even see what I'm getting. Does not make me want to click in it at all. So when you're creating your main image for your product, we're going to go into a lot of this later, but just make sure that your product is featured properly. And really that's what's going to draw the attention of someone that's scrolling through all of the different products. You can see they use a bunch of different fonts. We've got purple colors, pink colors, all different sorts of things. Now there's kind of like a blue square. So their way of displaying their product is different for a lot of different items here. So they're really just lacking a lot of consistency with the design. And then the fact that they haven't niched down either. I mean, that's probably playing into their lack of sales. So they've been on C since 2022, They only have 322 sales compared to the other stores that have really kind of niched in and nailed down their branding. The store just has a lot of improvements that need to be made. 14. Shop Name: When you're thinking of a shop name, it's important to choose something that's fairly easy to remember and not overly long. Ideally, you want to try and keep it under 20 characters or so. The name of your shop doesn't affect SEO, so don't worry about including words like template or E books into the name because that can make your shop name look a tad unprofessional and like you're trying a little bit too hard, all right? You know those five brand keywords I got you to write down earlier. Use them for inspiration. And choose a shop name that fits the vibe of these words. So for example, if your keywords are elegant, expensive, luxury, high end bougie, you probably wouldn't want to choose a name like Hip Flamingo. It just doesn't match up. You'd probably lean more towards a name like Lavish and Lux. Once you have a shop name idea, make sure that the social handle and domain name is available. So you can do this through a site like Go Daddy. Then you can register the domain name and forward it to your Etsy shop. So if you create something like business cards, instead of having the Etsy URL on your business card, you can have the full domain name. Another thing to consider is make sure that your shop name isn't too close to other shop names because you don't want to create any extra confusion. And this is how you do this, okay? So basically what you want to do to check that your shop name is unique is you basically type it up here. So let's say Hit Flamingo is what I want to do. Then you'll see this pop up. Fine shop names containing hit Flamingo. Click on that, zero results, so that means that no one else has a shop name that is called that. But say if I'm thinking along the lines of, oh, I want like lavish in the name, Let's see Lavish. Let's type that in at the bottom here. Fine shops containing lavish. So I'll click that. Then you can see 977 shops have the word lavish in them. You just want to make sure that you're not choosing a shop name that's too similar to something else already out there. Before you settle on a name, do some research on here and make sure it's not too similar from other shops that are already out there. 15. How to Set Up your Shop: Okay, can you believe we're already ready to set up your shop? So you might be thinking, I'll revisit this lesson later. Set up my shop when I have more time. Know my niche. Insert any given reason here. Okay, hold on a minute. The only thing you actually need to set up your shop at this point is your shop name. And you can actually just change that super easy down the road. Believe it or not, it only takes 5 minutes to set up your shop, and this is the first step in creating your Ets empire. Please don't put this off and do it right now. If you put it off, who knows if you'll ever get back to this. But if you do it now you're committed, okay. First, if you don't already have an account on Ts, you're going to want to go to Ets.com and sign up for an account. You can do that here. Just click Register in the top after you've created your account. Basically you'll see the Ts home page now. And you just want to click on your account in the top corner and go to Sell on Ts. That's going to take you to the set up area. So if you scroll down to the bottom, you'll see it says, starts on today, open your Etsy shop button and you're going to see the instructions here on how to set up your shop. It's very self explanatory. You just go through and answer the questions. Is there anything you'd like help with? If you want to click those things, you can. It'll just give you some additional tutorials. Now you can click Start your Shop. Here is where you just enter in your shop language, what country you're from, your currency, and then this is where you can put in your shop name. So I'm going to do Galaxy Bomb Academy. Let's just save that. Now it's going to be asking you to create a listing. And I know you don't have any of this stuff figured out yet, but it is going to make you fill it out. Basically all I do is just put in any old photo of yourself or whatever for the photos, then it's going to make you fill a title. All this other stuff, just put in placeholder text for now. You don't have to worry about actually adding in a product. This is just basically to get you familiar with this area. Okay, I'll put it in a picture of me and my husband there at the festival because why not test product. So this area you're going to get to know this one a lot because this is what you're going to see every time that you want to list a new product. We're going to go into all this in way more detail, so don't worry about diving too deep into this right now. I am going to explain exactly how to do this in a later module, but for now we just really want to have our store set up. Just type in whatever. For now, anything that has a star beside it, you have to add in, Let's make this product 100 bucks, baby quantity. All right, so save and continue. Oh, it says, I'm missing upload one, at least one file because I have it set as a digital product. So save and continue, right? Great job on your first listing. Amazing. Okay, so now that you have your first listing, what you want to click at the bottom is do this later. We're not going to add more listings right now, We're just setting everything up. So once you click Do this later. All right. Now you'll see this thing at the top. If you haven't confirmed that e mail, so basically whatever e mail that you signed up with, just make sure you go and confirm your e mail address. So this is kind of where you put in all your payment information, your bank. So choose your country. If you're an individual or business, unless you have a business account, you're an individual and then you fill in all of your information here, Judge. So at the end of that last area, it does ask you for your banking information, and that is how your income is going to be deposited into your account. Now we have the billing, so this is how you pay your C bill. This is where you can add in your credit card and all of that stuff. After you set up your billing, you're going to get this message about how to set up two factor authentification. And I would definitely recommend setting that up just to make sure that your Etsy shop is super secure. So after you've set up your two factor authentification, you're going to get a message that says everything was successful and your Etsy shop is now open. So now he'll be directed into this back end area for your shop. So this is where we're going to set up all of your listings, all of your policies. We can look at the analytics, the stats. We're going to go into all of this in a later module. But for now, congratulations, your shop is open and it's online. But before we do anything else though, remember that listing that I got you to do, where you probably added in some weird photos. Just go right into listings because that product is actually live. So you're going to want to deactivate that right away or delete it, whatever you want to do. So you just click that little gear icon and then I'm going to just delete that. There we go. 'cause Yeah, we don't want that in your shop. Yeah, so now we're ready to go and I can't wait to see you in the next module. Congratulation. 16. Etsy Dashboard: Now that your shop is up, you have access to the shop manager area. If you happen to be on the main page, just click on that shop manager icon up there. And that's just going to take you to the back end. I'm just going to really briefly go over all of the different areas just so you're a little bit more accustomed to what you're seeing here. If you're totally new to selling on, and this is all looking in Greek, basically. If you scroll down on that main page, you're going to see your stats stats overview. You can check, change your stats, see what's going on with your shop. This is your dashboard on the left hand side here, the listings area. This is where you're going to add in new listings Just to up here with the top button. I'll show you exactly how to do that down the road. And then on the right hand side, basically you can see your listing status. So if you want to just make a product and not actually publish it yet, you can save it as a draft. And here's kind like where you can navigate to ones that are inactive. Draft sold out, that kind of thing. This is where you can manage your section, so you can create different sections for your shop here. Next up we have your messages area. So this is where everything's going to appear when someone sends you a message. You, if you click on Sent, you can see what you've sent. Inbox, spam, all stuff. Next, orders, end delivery. Every time someone purchases something from you, you're going to see it pop up in here. It'll go automatically into the completed section. That's the beautiful thing about digital products. Once someone buys it from you, it's completed star seller. This is where you can see where you're at with your star seller journey. Here I talk a bit more about star seller later on. But basically you get this really fancy looking star badge and this is telling you the goals that you have to reach to get there. You need 4.8 rating message response rate, 95% Make sure you respond to those messages. If you want to get the star seller dispatch and tracking, again you don't need to worry about that. That's more for physical products, you need five orders and a minimum of $350 in sales. You'll be able to go in the section I'd recommend trying to get that star seller badge if you can. It really does make a difference. If someone goes to your store and they see that purple badge on there, they're going to know that they're going to get a good experience. It's just one more way to elevate your shop. I'm going to talk about kind of all this and all these stats and what they mean down the road. And so finances, payment account, this is where you're going to see how much you have to pay. All right. So that you can link up your credit card and have that automatically pay your fee. I would recommend setting up a credit card and doing it automatically. Because if you don't remember to log in here and check or, you know, you just forget to pay it, it can be kind of detrimental to your Etsy account. So just link it up now then you don't have to worry about it. Here you can see how much you've paid in sales and fees, marketing, all that stuff. So pretty self explanatory payment settings. So this is where you can kind of go in and edit your address and your credit card information and all that legal and tax information. That's where you just put in your address and things like that. All right? So marketing, I know it looks kind of confusing potentially to you, but we're going to talk all about this later. Search analytics you got. This is where you go into the Z ads area. You can set up sales and discounts, social media stuff. All right, so next up we have community. That's just where if you want to ask questions to the C community. And settings under Settings, you're going to see a ton of sub menu options subscription. So you can pay a monthly fee to get some extra stuff from. I don't do that, But if you want to look into kind of what you get with that and if it's appeals to you can, I didn't really see too big of a benefit from it, so I never did it. But you might want to influent appearance. So this is where you're going to put your shop title, your profile icon. You're going to put in that announcement that's at the top down here is where you can fill out a message to buyers. So you can just copy and paste it from here because you don't have physical items. But basically it's just a message that is on the downloads page. Once someone purchases your item, that's where you can add all that in and here is your shop name. So you can actually change your shop name in here if you like, where this is, like that about section at the bottom of your shop. So you can add in some photos of yourself, little biography, and then you can add in your story. This is always really good to add in. It helps people know a little bit more about who you are and who's behind the shop options. So you can kind of like look at what all these say and stuff. A lot of this stuff you don't really have to worry about because a lot of it is for physical products. But something at the bottom here. So do you want people to be able to see what listings of yours have sold? You can either hide this or show it. It's up to you. But one thing I do want to mention is there's some sneaky people out there. And they are going to go to your Etsy shop and they're going to look at all your sold listings and they're going to be like, ooh, this product is getting a ton of sales. So I'm going to copy it. Maybe you don't want to show them, I don't know all that information they could find through Ever B anyway. But a lot of people don't use ever B. So let's set them and then, yeah, Holiday Mode, if you go on holiday, this is where you can set that. Luckily, with digital products you don't have to really worry because your shelf can just run if you're on holiday beauty, web analytics, if you want to do Google Analytics, I don't really do that stuff. But I mean, it probably doesn't hurt to set that up to see where your C traffic's coming from if you want to know. Okay, delivery setting, so you don't really have to worry about this. Again, this is more for physical products policy settings. You can just click into here and easily set up like one of their default policies here. That's basically it for the back end area. Just giving you a very quick and brief overview of everything. I will see you in the next lesson. 17. Product Listings: Once you have your shop set up, the next step is to start adding in products. There's a lot to cover when it comes to your product listings. And throughout these next lessons, you're going to learn how to set them up for the highest chance of success. Amazing and well planned. Product listing, images, keywords, and descriptions will put you on the fast track to making bank and standing out from your competitors. I've grouped these two sections together because the way to figure out what words to use are essentially the same for both. And we're all about working smarter not harder here. A lot of the strategies I talk about in this lesson use ever be, you've probably used it a bunch by now. But if not, make sure that you have it downloaded and it's ready to go. The free version only has ten free searches and limited insights. So I'd recommend getting the paid version for now. The insight that you're going to gain from Ever Be is going to pay for itself ten times down the road. Let's start with titles. What are they? Every product listing has a title. The title is text that appears below the listing image on the listing page in your shop and in the search results. The title of your product, along with the tags and item categories, are some of the most important factors that tell Eds where to display your product in the search results. Are you going to be at the top of page one or the bottom of page 35? We want you to be at the top of page one. How long a customer has to scroll through pages to find your product obviously has a massive impact on how many sales you get. So we want to make it as easy as possible for them to find you. The total amount of characters that you can use in your title is 140. So make sure you use as close to this amount as possible. You want to utilize the space. The order is also important. The first few words in your title have the most weight. So make sure those first few words are some of the most highly searched terms. Make sure to use words that people are searching for. I know it can be really tempting to think of a really fun, catchy name for your product, but no one to be typing that into the search. For example, if you're selling principle artwork of a window opening up to a field, you wouldn't want to put the name of the art, say you called it Inspired View in the title. As no one's going to be searching for that, you're going to want to use terms that people are actually looking for like landscape art, abstract art, nature art, et cetera. If there's a specific name for your product that doesn't relate to it in any way, you can put that information in the description area instead. All right, now we're going to get into everything about listing. Tag tags are words or phrases that you can add in under the tag section in the product listing page. They help Etsy decide where they should display your product. In the search results, you can add up to 13 different tags, and I'd make sure that you use every single one. Every tag you add increases the chance that your product is going to come up. Tags that are multi word phrases, rather than single words tend to do better. For example, if you were making an ADHD workbook, instead of using ADHD as one tag and workbook as another, just combine them and use ADHD workbook as one tag. And this also frees up more room for additional tags. Misspelled words get auto corrected anyway, so you don't need to include them just because you think that someone might be misspelling a particular tag incorrectly. You also don't need to include plurals within your tags because Ets automatically looks at the root word of what people are typing into the search. It's important to keep in mind not to use trademarked words in your tags, titles, or descriptions. Etsy has actually been known to shut down shops with no warning whatsoever because of this. So once you've listed an item, you can easily see if any of your words are trademarked by using the trademark checking tool in ever B. And I'm going to show you exactly how to do that. So all you have to do is hook up your shop, like link up your shop to Aber B. You click on trademark monitor down here and it'll tell you the listings that have been scanned list listings with alerts and keywords with trademarks. So it's really good to kind of just go in there every time you put a new product on, I'd say, and have new takes on that product just to double check and make sure nothing that you're using is actually trademarked. Because you might think like it's just sort of like a generic word, but oddly enough, some random words are trademarked. So if you notice your listings aren't getting a lot of traffic within the first month or two, this could be a really good indicator that you need to go in and update your listing. Takes. 18. Using Everbee: How do you know what words to use in your titles and tags and how do you know which ones are going to bring the most visitors to your product pages? Before I discovered everby, I basically just guessed at the keywords I put in words that I personally would search for thinking, okay, well if I'm going to search for it in this way, others probably will too. It's easy to assume that everyone thinks and searches for products exactly like you do, but that's just not the case with Everbody. You're able to see the exact keywords people are searching for. Usually it's nothing like you'd think. For me, this meant that I had all these useless keywords in my title and tags that we're pretty much driving no traffic to these pages. As soon as I started using popular keywords in my listings, the traffic to my shop exploded. More traffic equals more sales. So you can see how important of a role SEO plays when you want to have a successful shop. This is my exact strategy on how I find keywords to use in my C listings. So there are a few different ways that I search for keywords to use for my listings, so I'm going to show you them now. The first way is just doing a basic search on C. It's really easy. Say if I made an ADHD planner and I'm trying to think about what keywords to put in, I would just put in ADHD right away. Adhd planner, obviously is a good one. Adhd Digital Planner. I would just look at what's popping up here and if they relate to the product I'm creating, then they are good keywords because the fact that they're coming up at the top means that they're quite popular because I have ever be installed, I can see the exact monthly searches as well. So I know these ones for sure are popular because they're over 2000. Adhd Plan Principle is also a really good one ADHD journal. All of those ones relate to my product. I'd also type in something like more of like a high level keyword like planner, which isn't as specific but you know, it's worth checking out. Like planer templates has a lot planner, Digital, lots of monthly searches. These probably have a ton of competition too, so you got to be careful. I always add these in anyway. And then after a month, I'll just kind of check and see like how are those keywords doing? Are they actually driving traffic to my product? And if they're not, then I'll delete them and put in something different. That's the first way. Let's go into the second way. The second way I get ideas for keywords is I'll type in the idea from my product or the name of my product, depending on where I'm at in the creation stage ADHD planner. Let's just go with that now. I'm going to just look at the top ones here. Anything in this top row, you can bet. If you don't have ever be, you can bet that it's going to be some of the most popular products here. So I'm just going to click into one that looks good. Then basically what you can do is scroll down to the bottom and you'll see this area here where it says explore related searches. All of these keywords, I'm going to call them keywords because that's what they are. You think that they're just related searches that Ts is suggesting, suggesting, but these are actually this person's keywords that Ts is basically showing you in this weird way. I would also get inspiration from these keywords too, because obviously if this person has this really popular product, their keywords are driving a lot of traffic. So you can always take a few of these, or some of them or most of them or whatever, don't copy every single one. But you can definitely try some of these ones out. So now I'm going to go into ever B and show you how I do keywords from there. I'm just going to go into the keyword research tool and type in ADHD Planner. You're going to see right away the search volume, the competition, and the keyword score. It's a low keyword score, so that means that for the amount of people searching for it, there's a lot of competition. It doesn't mean don't include that, that is what the product is. I do want to include it. I'll check back in a month and see if it's actually driving traffic or not. But I think it is important to include it even if the score is low. But when you go down here, you can see related keywords and that's where you can potentially find keywords that have a higher keyword score that you can use in your tags. So ignore anything that's spelled wrong because after someone types it in C auto corrects it to the correct spelling. So even though it's showing up in every as a high search ever be is just taking what people type in. It's not seem what Ts does in the back end with the auto correct. So anything that's spelled wrong, don't worry about it. Play ignore it. I would just scroll through these pages here and see what's popping up like I will typically. Let's see. So here's the search volume. It automatically searches by the high search volume. I would search by keyword score. You can click in and it does the highest ones. A lot of these ones that you're going to see at the top are just someone has spelled to it in wrong. And so that's why the keyword score is so high, so don't worry about any of those. But you want to look for high keyword scores with things spelled correctly that match up or that you can associate with your product. Okay, I'm not having a ton of luck here. So instead of ADHD Planner, maybe that's too specific. I'm just going to go ADHD and see what's coming up here. An ADHD, that would be a good multi phrase keyword to use in that exact order. Because a lot of people are using, I think, ADHD Planner, so you could use that. That's got a really high search volume competition, keyword scores 100. Let's go for it. Not too bad. Typically you want something a lot higher than 100, but I feel like that's a good one. It directly relates to your product. You can see this is working a lot better than typing an ADHD planner. I'm getting a lot more suggestions that relate to my product this way. If you find that you type in something and you're just not really getting much, just try different keywords up at the top here, ADHD Planner, ADHD digital, digital ADHD. Let's go to decent keyword score, ADHD journal planner 28 keyword. So ADHD journalism. That's an interesting one. You could include that I don't really know what people are looking for when they're typing that in, but it will bring up your item probably because there's only three items on all of Ts using that, there's 1,475 people searching for that a month. Look at that keyword score. If I were making this, I would definitely include that just to see what it did. Is that actually driving? 19. Product Listing Images - Mockups: This lesson is all about product listing images. How do you create ones that you know are going to stand out on the search pages and entice customers to click into them. How do you make them professional, eye catching and show off your product in the best possible light? So I'm going to cover all that and more in this lesson. What are product listing images? So if you aren't already familiar, these images are the ones that are displayed on your product page. They show off your product and can include things like features and mock ups. You can use up to ten different images and I encourage you to use all ten if possible. Mock ups are a really great way to show your item being used in a real world scenario. They help create a sense of value for the product. So now it's not just this digital file existing on a computer, It's something that you can see displayed on an ipad, phone, or monitor. Mock up images are one of the best types of images you can include, and they really help to increase the perceived value of your product. There are tons of different types of mock up images out there, from workbooks on a desk to social media feeds on a phone, to outdoor signage. Here are a few listing examples where they do a really amazing job of using mock ups to showcase their products. Here are some examples of Etsy shops that have really good mock up imagery in them. Here's the first one, so this is for a course creator workbook. Basically it looks like a dumb for your template for course, creators can just download it and customize it with all your information. But look at these mock ups. So they've got a beautiful ipad, one, all of the books kind of laid out in a really nice manner. I don't know why these are so small. I would definitely fix that if I were them, because that just doesn't look right. But yeah, once you click on them, obviously they look a lot better. But you can see like the mock up, it just kind of gives their product this sort of like expensive, professional vibe. Okay, here is another really good one that does a great job with their product listing images, especially incorporating the mock up. So they kind of have a phone here that's overlaid on top of all these graphics. And they've done a really beautiful job of doing that. You can see how they've sort of like done a mix of sort of like the graphics and then incorporating the mock Ups into it as well. Here's another one that does a good job with the mock up. Basically, you can see the phone here that looks really neat scrolling down though. They also have kind of like a laptop cut off here and then ipad. So that's kind of interesting as well. They're even incorporating a couple more in this screen, so you can see they've really kind of gone all out with the mock ups on this one. I think it's really effective too, like when you use a combination of mock up imagery but then also sort of like flat images of the product. You can see they've done that here and it just looks really good and professional. You can find pre built Camva mock ups available. You can find these on Etsy if you just look up Camva mock ups. Or you can even build them on your own from scratch in Camva using frames and photos. And so I'm going to show you exactly how to do that. This is a two minute tutorial. It's super easy. Check it out if you have a nice camera or no photography, something you can do is print out your digital product. So whether that's an ebook form, resume and then take some photos of it in real world scenes. The reason why I suggest this, if you can do it, is because scrolling through Ts, everyone is so used to seeing mock ups with mock ups, there is the subtlety in them that you can tell that they're mock ups. So when you have real professional photography, you can tell and it makes your products stand out that much more if you can place your product in a scene that fits the vibe of your target audience even better. So for example, say you're targeting moms with young children. You could have your chore list, your printable chore list sheet printed out, sitting on a table. Say there's a half eaten bowl of Cheerios on one side, and then a few kids blocks with letters on them and some crayons scattered about. So you get the idea, It makes it really easy now for your customers to imagine using the product in their own homes. Not everyone can get professional photography done, so don't worry too much if you can't do this right now, just use mock ups. You can always revisit this down the road once you start making bank from your products and you can afford to hire a professional photographer. 20. Product Listing Tips: Another type of listing image that you can include, including the product features. Communicating features such as the design dimensions and what's all included when they purchase the product can help convince the buyer that they are getting an amazing quality item. It's always good to check and see what your competition listing images look like. Are they listing a ton of benefits and features on their listing when you just have mock up images? If so, it might be a good indicator that you need to add in more product listing images to better showcase what makes your product unique. Another thing you can do is communicate the problem that they're having and talk about how your product solves it. So a lot of sales pages out there will do this trick. So when you talk about the problem that your audience is having, they're automatically going to listen to you a little bit closer. Because they're like, wow, this person knows exactly what I'm experiencing right now. They know my pain points. So you do that first and then you talk about how this product is going to solve all of their problems and it can be a really effective way to get customers. So here are some other tips and ideas for your product listing images, There are so many things you can do, but here are some of the ones that I've found to be the most effective when getting views and sales. So they can be used to advertise your related products or encourage customers to check out your store. This is a really good technique. If you offer a bundle, say, and the person has stumbled upon your individual product listing page, at the end you can say, hey, do you love this product? Check out our bundle, this products included in it. And you get all this stuff too, for this price. So you're kind of upselling them, they're thinking about buying this product anyway. But just for a little bit more, they can get all this other stuff too. You can also use one of your listing images for testimonial or review. So this is a really good way to communicate the value of your product. It already shows that someone's bought it and has found value in it. So reviews can be a really effective way to gain trust in people that haven't bought anything from you yet. You don't need to share a ton of testimonials. Honestly, just pick your favorite one or two that you've gotten. Make an image from it. So when a visitor reads this testimonial, it might just be the little encouragement that they need to complete the purchase. So another trick that I did too is when I first opened my store the first month or so, I didn't get any reviews from people. So basically what I did is I sent out a little message to some of my past customers just being like, hey, what did you think of the product? If you loved it, please leave me a review. I would really appreciate it. And literally every person I asked to do that left a review. So it can be a really effective way to boost your reviews and get more of them. So another idea is to put a coupon code on one of your images. So it can say something like buy three items and save 20% with this coupon code, save big. So this is a good way to upsell your products, especially if your shop sells to a specific niche. And your audience is going to benefit from more than one of them. If you have a lot of experience within your niche and you want to let the customers know about you a little bit more. You can also use one of these images to do just that. You can use it almost like a mini about page, so you can have a picture of yourself and then just have a little paragraph. Don't overload it with like all this information, like your entire resume or something, but just have a little paragraph and have some bullet points about you, your expertise within this industry and why these customers should choose your product over what else is out there. It really helps to build the no like trust factor, which if you're familiar with marketing, is so important to making that sale and it increases the customer's confidence in you and your products. You can also include bonuses with your products. So this is something that I did when I made Instagram social media templates. One thing I did was I included Instagram story highlight covers that kind of had like little icons that real estate agents would use. And this is just one more way to elevate your product. It didn't take me that long to make this bonus. It probably only took me a couple hours. But if someone sees that one product has this extra thing that they get for free and another product doesn't, they're probably going to choose the one where they get the freebie. You have your ten product listing images, so make sure you use seven of them for actual pictures of the product, the features, all of that stuff, but don't use any more than three for these extras. So coupon codes about images, bonuses, advertising other products, et cetera. You always want to make sure that the main focus of these images is the product. So I found through experimenting that a simple first product listing image, the very first one that appears in the search results. A simple first product listing image seems to attract people the most and gets the most views. When I first started, I created a product listing image for my social media templates and I put in the title. In that image, I put how many were included. A bunch of descriptive texts. Like it was kind of overloaded with text. I wasn't getting that many views, but as soon as I actually removed all the texts and then just made my first listing image, just picture of the product itself, that's when I started getting a lot of hits. So not to say that this is going to work every time, but if you're noticing you're not getting a lot of views, just try switching that product listing image because that could be the only change that you need to make to start getting more sales. Something that I do is when I'm in camp and I'm making my product listing images, I'll make three different options for that first listing image. And then I'll try each one out for about a month or so and see how the audience responds to each one. 21. Product Listing Examples: In this section, I'm going to show you a few examples of some product listing images that are amazing. And then as well some that could use some work. So let's jump in and I'll discuss each one. All right, so I'm going to tap my own Tzi horn a little bit with one of my products here. But I want to show you how I use kind of like product features. And I use them and incorporate them into the listing images here. So this is a social media template pack, but basically what I've done is I've included one of the listing images that tells people exactly everything that they're getting here. Because this is such sort of like a long list. I try and just I wrote everything out, it makes them feel like they're getting a lot. And then up here you just kind of like have a little bit more description so people like know exactly what they're getting. I included one that's talking about what's customizable. So that kind of helps people that think like, oh my gosh, is this going to be so hard to customize to my brand? And this just says like, okay, right away, you know what's customizable, It's all easily changeable within Mva. And then just kind of, it's always good to include an instruction product listing image. So if you have something like a Canva template just kind of showing them like 123, this is how you do it. And that again, makes it seem like it's really easy for them and takes that guesswork out of it. So I even went into a little bit more detail here. Like I was thinking almost like from the view of sales pages, like what do people include on sales pages? So just kind of diving in a little bit deeper into the reasons why these templates are better than the other ones out there. Do any of these pop out to you and why? For me, not a whole lot is popping out. This one, this entire store one, was, I think the only one because it's so different. And then this one here kind of did too, because this color scheme is quite different. But all the rest started to blend into each other a little bit. I notice this one of this passive income one only because it's so simple compared to the rest, like the rest are quite busy. But that one, it's literally a book cover. So that's why I say you try different options for your first listing image. Because if you're not getting a lot of views, it could just be that first image that needs to switch out. But yeah, so let's just kind of see what's going on here. Yeah, I'm just going to click into one and let's just kind of go into maybe why it works or why doesn't. So this one has a really good first listing image. It's pretty simple. It says welcome book. So they haven't gotten into any detail. I don't know how many pages it is yet until I click into it here. Now, as soon as I start scrolling through, I see it's got a bit more detail here. 20 pages, Principle, Airb and B. Okay, what's included? That's really nice to have easily fill it out. Oh, even a bonus. Perfect. So oh, a couple bonuses. So that's always nice. I already got excited when I saw the bonus, right? Completely editable. Yeah, so I would say this one has a really good selection of product listing images. They've given you the instructions, they've kind of told you everything about the product, but it doesn't feel overwhelming. They tell you how to edit it, how it works. This is a really good, really well done product listing page. And the description too, you can see they've kind of just reiterated all the information that was in here. So this is kind of the opposite. The last one I showed you is very simple. This one has got a lot going on here. So right away they're showing you reviews, so that's a really interesting strategy. They're not going into the details about the product at first. The second image after the first one is literally just review. So they're giving you a lot of information right here. How many pages done for you mega bundle. It feels like you're getting a lot, it kind of into each one and even what's included with each individual item as well. Easy to use editing, Mva, again, how it works. Nice to meet you. She's included about graphic, which I mentioned can be really effective too because it just helps to create that instant trust factor. She has her photo and stuff right away. It's like, okay, I know what she looks like. But yeah, this product is doing really good. Two very different strategies. Both are doing very well. So this is the white and gold ultimate bundle kit. I don't really know what the niche is here, but that could be part of the reason why it's selling, but it's not taking off. But anyway, so this first image. Yeah. Like it's quite busy. But when you're scrolling through, you do get the impression that you're getting a lot when you see that much going on. So that is a technique to draw people in what's included, the story templates, you get a bit of both here. Pintrest templates, Facebook ad templates, easy to customize. Again, how it works. Easy to edit. They are covering a lot of bases here, but at the same time it's kind of. Nothing's really drawing me in. If I were them, I would make one of these things more of like a bonus. So you could say like the IGTV covers or something, or the bonus, so don't include that with the pack. Add another screen here at the end that says bonus IGD covers and make it feel like people are getting something extra. They could also add maybe like a testimonial in here or something like that. But all of these images look very similar. Like, there's definitely an opportunity here where they could incorporate kind of like the phone mockups like we saw in the other examples. Or, you know, a different color background or something. Just to kind of break up this monotonous feeling that I'm getting. I want to mention this one because this is a really interesting as product here. So basically what this is is it is an E book on how to sell on social media in Scram without feeling sales. Okay. This store, Ups, Strider, has so many best sellers and the store is just absolutely making a killing like let me just show you how much they're making here. One of their products is making 20 K a month. So they're making like 35 K a month. Yeah, it blows my mind. But anyway, so I wanted to show you kind of like the technique that she's using for her product listing images. So she has her main image and it is pretty busy, there's a lot going on. But the thing is all of her images are very consistent with the colors and the fonts. Right away she's giving kind of like the social proof she's showing. Stats Small businesses achieve these results with Ups strides. So this would be the same as if you put like a testimonial or a review of your product right at the beginning. This is seeming to work really well for her. And then just talking about what is it kind of like what this product talks about, which kind of breaks it down and it looks like here everything's a little bit blurred out. So yeah, you don't get the info for free. Who's it for? Again, she's showing the numbers. That's always good for convincing people, so many reviews. So she is all about the reviews. And then here she goes into who are they? Right? What is abstrider? And then a personal note from her. So she's got her photo and she's got kind of like this really warm, personally written letter here that is meant to really connect you with her and maybe you can relate to her story. So let's just check, out of curiosity, she's only selling it for $4.82 but she's making almost $3,800 a month from it. And I have to say I did actually buy something from her shop. It was 500 digital product ideas 'cause I was just curious, like making my own. And I want to see kind of like how she did it. And it's funny because she's using this very affordable product. I think the digital product books under $5.02 as a lead magnet for her higher paid offers. Her digital product wasn't actually like an E book, it went to a website. And then at the bottom it was like talking all about her and like her other paid offers, that costs a lot more than $5 But I thought that's like a really interesting way to generate leads and traffic to your website. One last example for you for the product listing images. So this one is for Jar label template, so it looks like you can purchase this and then if you make your own lotions or something like that, you can print this out as a sticker and slap it on there. When I saw this, I don't really know exactly what it is right away. And there's no text on here telling me what it is for something like this as the first product listing image. I would definitely switch that up a little bit. I don't know if you need to show all three there. You could just kind of have in the mock up, but then have something like jar label printable sticker or something like that. Right away when someone's kind of scrolling through, they know what that is. They know they're not getting, you know, a product, they're not getting moisturizer. This is the label. Let's take a look at their other images here. This one talks a bit about what you can customize right there. They have the jar label template. I'm noticing you can tell right away that these are mock ups. This would be a really good product for product photography. So she actually got these printed, put them on jars, and then took professional photos. Or you could even take them yourself, honestly with, you know, your iphone. But this is a product that would do amazing for that. All I see when I look at these is kind of like cheap mock up, but jar labels included. It's nice that she includes all that too. How it works. Again, that's awesome. Bonus items. So you can icon library. Okay, so you can add these icons to your design. So, yeah, that's pretty, pretty useful. I suppose the screen looks a little. Ted unprofessionally designed this kind of box here. I think it could have been done in a more professional way, for sure. Nice mock up. But again, right away you can tell it's a mock up. It's, the shadows aren't right and it just feels really flat and cheap. This is where it would really benefit from that photography. All right, that's it for the examples. Let's move in to the next lesson. 22. Product Listing Video: Next up, we have the listing video. This is a really easy way to get your product to stand out. It's going to display when someone hovers over your product in the search, as well as displaying the second slot in your product listing gallery. It's a really great way to catch someone's attention, show off your product, and share some of the details and features. The video doesn't have to be overly complicated. You can even make something fairly simple within Cava like I did here, it doesn't include sound and the video can only be anywhere 5-15 seconds long. I definitely recommend using the whole 15 seconds. Play around within Mva and edit together a video that highlights your product, mock up images, some features and benefits of the product. I wouldn't recommend adding a ton of text, your video. If you do, just add enough to peak their interest. These slides are moving fast, People don't have time to read a ton, so just add a few things in there that they can quickly scan. Here are a few examples of amazing digital products. Showcase videos to give you some inspiration. This one is for printable Doll House. So people get the digital file and then they print it out themselves. But look at this, So she's actually printed out and she's showing you exactly how everything works. She's sped up this video too, so she can fit it all within that 15 seconds. But I thought this was like a really cute eye catching way to include a video that really shows off all the features of your product. I just want to mention quickly to her photography. I found listing images that don't use mock ups. This one would be really hard to find mock ups that worked. But you can see she's printed it out, She's taken the photography, look at the tape, look at the yellow, look at what she's done here. So right away you're getting that professional look to it. She's got some close up shots and everything. Yeah. She did a really good job. Oh, look, she even has some photos of kids playing with it together. Yes. So that's how you can see that professional photography really helps to elevate Etsy products. So this is more of like a marketing video. Almo, she's not showing mock ups of the products, she's talking about, you know, the life that you're going to live after you purchase this product and go through the content. So that's another really interesting strategy. It's nice that the words here are on the screen long enough that you can read. And you've got to be a really quick reader, but at least they don't flash and you can't read them at all. So this is another way to do a video if it applies to your type of digital product that you're releasing. Here's another video. This is from Counselor Cronin. Basically what she's done, I can tell she's loaded her product listing images, these ones here, into Canva and just made them into a video. And it's actually super, super easy to do it. It takes like a couple minutes. I'm going to link a really quick tutorial down below on how to do that. But that's all she's done here. It hasn't taken that long. It just gives a little bit of movement to a graphic. You don't need to make this fancy video if you don't want to. The most important thing is that you include a video. If you want to just throw it together in Canva like this in a few minutes, do it. Finally, here's another one. This is tracing worksheets for kids, so you can see they've actually taken a video of the item printed and a child working on it and doing the tracing. So that's a really, really awesome way to make a video. This is another option when you're doing your videos printed out and you can take a little video even with your phone of someone writing in the journal or turning the pages of the book. Or if you have products for kids, you know, a kid filling it out, whatever it is, this just kind of shows your product out there in the real world and that people are using it. 23. Product Listing Description: Now we're onto your listing description. So they are an amazing way to tell the world all about your product and the ways that it can benefit them. The words and phrases that you use within this description is also going to help direct traffic to your product. So make sure you include all of the features and details. Some things to keep in mind when you're writing. Your descriptions are the most important information about your product. Should be first, because the Z algorithm decides the importance of words based on where the words appear. Keep the paragraphs fairly short and include a lot of bullet points that talk about the different features and key selling points. Most people are just skimming this information really quick, so the easier it is to read, the better. Think about the questions that people are going to ask about your product and try to preemptively answer them in this area. What makes your product unique? At the bottom of your description, make sure to add a call to action that links to your main shop page. So something like visit our shop to see your latest products and then you can have the Url link. This increases the chance that instead of someone hitting the back button or navigating to a totally different product page, they're going to click that link and be redirected right back to your shop. Now we're going to talk about a couple different listing descriptions and what makes them great or not so great. So here's the first one that I found. Let's girl down multipurpose Instagram template for Mba. So right away in that first line, they are using some really good keywords, perfect for bloggers, photographers, coaching, course graders, small business owners. So this is awesome. They've really done a good job of grabbing your attention and telling you who this product is for right at the beginning, what's included. So they have everything included. That's cool. There's a lot of spacing here, so I would get rid of all this extra spacing. Maybe bold this title, like you want to try and make it as easy to read for people as possible when they're glancing at it. So I don't find this easy to read. How does it work? Okay. There's not really a whole lot of information here. I use the links in the download PDF file to access the templates. They're missing a period, it's not well written, it doesn't really make sense. Photos is not included, photos are not included. They don't really have a lot of information here at the bottom. So they should probably add in a bit more detail here. And I would also definitely add that link at the very bottom, back to your store, so people don't navigate away from it. So little work to be done on this one here. So next up we have this one, and this is for a printable planner. I know we're talking about descriptions, but look, look at this video. It's incredible. So they did such a good job printing this out and just making this so professional here. All right, back to the descriptions easily distracted here. Ultimate business planner, 280 printable pages created by, I don't know if they really need this hash tig and this bit in here. If I were them, I would change this first sentence to be all about the product. The 280 principal pages can be added down later on, but you know that first paragraph is the most important. So that's where you want to really describe the product, what it is, who's it for. They haven't really done that here. They put some testimonials in about it. A testimonial here, right away. So the planner. So here they kind of sort of go into, oh, it's almost like a story time here. So that's interesting. It's an interesting strategy. I do see a lot of you know, keywords and stuff within their story, so that's important. I don't know, many people are going to read this, but you never know They have some bullet points here, so that's really good. 280 pages, it is a little tricky to read. I would maybe add some bold in here. Maybe a slightly different type of bullet point that's a little bit more punchy. They've got some better bullet points here that I find is easier to separate the sections, so they have all the things included here. This is really long, like this is really, really long. No one's going to really go in here and read all these. The good thing about doing this though, is you do get a lot of keywords from doing this. So it's up to you if you kind of want to just go nutty like this and put in all this content. But no one's really going to scroll down to the bottom. So how to order this is kind of getting lost and they've done a really good job with the instructions here. An extended license, what you get other business planners, so they're linking to their other products. This is really smart. Additional notes here, follow her. Most people aren't gonna scroll down and see all that good stuff at the bottom. They're just going to see all this and be like, whoa, that's way too much to read. I would change the arrangement of this. I would move this good stuff that she's kind of got at the bottom here. Move that up, and then move all this content stuff below it. That would probably work a little bit better here. Here's another one. This is Niche down, become a problem solver. We are back to upstrder. She just says, such a good job. So let's see how descriptions are though. So description, you asked, we did it. So here's the first how to niche down and become a problem solver workbook. So there's definitely some good keywords in there. The spacing is a little bit off here. I don't know if she should start with, you asked, we did it, that's the first paragraph here. If it were me, I would put something in there that describes the product a little bit more rather than kind of like a marketing thing. But she does have some really good copy here. It's like, kind of reminds me of like a sales page copy, but then that's it. That's it. And it just says workbook number one at the bottom. I feel like she needs to add some links in there a little bit. Maybe about her links to some social media stuff, links to her shop page, things like that. Maybe like a little how to how it works. We're missing quite a bit of information at the bottom there. Right now we have this budget tracker. So let's look at the description here right away in that first line budget spreadsheet for Google Sheets. A bunch of keywords. Awesome budgeting by paycheck, weekly, bi weekly, or monthly. So they are really nailing in those keywords, right? In that first paragraph, it looks like they link right away to a different product that probably has more features and charging a little more what you receive. I really like these checkmark bullet points. It makes it really easy to follow the list when you have a nice bullet point like that, you can read it quickly, you can skim it quickly. That's all happy budgeting, that's fun. And it says, you know, your little blurb at the bottom about how it's an instant download. So that's pretty important to have. They also have a little note here, it's designed to use exclusively with Google Sheets. So yeah, overall, really great description. 24. Product Pricing: Let's talk pricing. How do you know what to charge for your items? I find the best way to figure out a price is the combination of looking at the value you provide as well as what your competitors are charging. If you're saving your customer 30 to 40, 80 hours of time and energy, that's going to seem a lot more valuable to them than saving them two to 3 hours of time if there's not a ton of competition for your particular product. First off, congrats for finding a gap in the market. Woo and then charge what you feel is a fair price for your product. You can always adjust your pricing too. Just remember that Etsy takes that 6.5% So keep this in mind when you're picking a price. A word of caution. When you charge the least of your competitors, it could actually make your item be perceived as low quality and it could be detrimental to your sales. I recommend charging in that mid to high range of your competition. 25. Categories & Attributes: Categories act like tags. Pick the one that best fits with your item type. It may not be exact and that's okay. Usually I just type in template and then a few different options pop up below. Then I narrow it down a bit to which one is the closest match. Below the category section, you're going to see another section called attributes. This is where you can add in things like primary and secondary colors. Occasion celebration for most of my templates, since they are business templates, I don't typically use the occasion and celebration categories, but I always fill out the colors. But if you're designing things like printable Christmas cards or printable birthday decor, then you're really going to want to fill out those occasion and celebration sections. 26. Shipping, Returns and Exchanges: One of the many things that I love about digital products is that you don't have to worry about shipping costs or mailing out any physical items. Once a customer purchases your digital product, the file that you upload in that digital download section is automatically available for them to download. It can be a PDF that links to your camera template or course. It can be a workbook or even a file that has a bunch of photos or design assets within it once the customer has purchased your item. Now they can download this file as many times as they want. All they have to do is go into their account and it will be under their purchases section. So this is really easy because it takes away you having to do any customer service about resending the file. They can just log into their account and re download it if they lose it. That being said, I do get quite a few customers who message me saying I can't figure out how to access my download. So you might want to store a little copy paste instruction paragraph that you can easily send to people that are having some issues with that. All right, Next up, Returns and Exchanges. How do you handle them? Well, good news is because you're selling a digital product, the customer is going to have immediate access to your file after they make that purchase. So for that reason, I don't recommend offering refunds. Obviously, this is up to your discretion and depending on the circumstance, you can offer them on a case by case basis. That being said, after around over 2000 sales, I haven't got one person that said that they wanted a refund. I imagine it's fairly uncommon to get refund requests because you've set up your products as a digital download. Etsy automatically adds in the following text on your product pages. So this is what they add in here. I would also recommend adding this text or something fairly similar into your product description just to make sure that the customer is fully aware or you don't accept returns. They might not scroll down to the bottom of the page. So having it in multiple places is going to increase the chances that they see it. You don't want to have a customer come back to you and say, oh, I didn't realize that you don't offer returns. I didn't see anything about that in your product description. So, having it twice is better than just having it once. 27. Product Listing Walkthrough: Next up I'm going to walk you through how to add a product into your Et C store. Feel free to follow along and pause this video as needed. So when you first log into T and you log into your new shop, you'll see the shop manager area. If you do happen to just get on the T C marketplace, just click this little shop icon here in the top right. That's going to take you to your back end area. So this is where you're pretty much going to do everything. Okay. We are going to do listings here, so click on Listings and now you want to click on Add a listing in the top right there. Okay. So now it says, tell us about your listing. What type of item is it? We are doing digital files. So you want to make sure that that's checked. Who made it? You did and it's a finished product. When was it made? So you want to say it's right now 2023. And then just click continue at the bottom. Now this is where you want to add in the title. So the product that I'm going to be listing for this example is a digital product 500 Digital Product Idea book. This is just to give you an example. Okay, good enough. And then this is where this next section here is where you're going to put in your photos and your video. So you would just click on that and then select all of your items. And then, yeah, just keep in mind here, I'm just going through this quickly to sort of show you the different sections, but definitely just follow everything that I've said about using a 140 characters and everything like that. I'm not going to do that all right now. But I just want to show you quickly the basics here. So digital file, so this is where you're going to click and then you're going to select either your PDF file if you have an ebook or if you're linking to a Canva template. Maybe you have a SVG file or a zip file. It's going to differ depending on what your digital product is, but this is where you're going to add that file in and then here you're going to add in your description. So kind of what we just talked about before, making sure that you have, you know, those keywords kind of in that first paragraph. Easy to follow. Easy to read. Next up, this is where you're going to add your price. So you just put in whatever you think is applicable. So let's just say and we're going to sell book for $25 Sure. Quantity for digital products. Basically every time someone purchases one, it'll automatically renew. So I just put my quantity as 999 because that means that you're not going to have to like constantly renew it manually. Core details. Let's just see here, it's a digital file. Sounds good. It kind of filled that out for me already. So category, let's see what we've got here. So this is an ebook. Let's see if there's an ebook category. We've got a few category suggestions. When I type an ebook, the first one's probably the most applicable to this guides and how to I'd say that, but when you type it in, you'll see I'll have suggestions. It might not be exact, but that's okay. Just pick the one that's close enough so colors. You can fill that out if you want, like for an E book. I don't know if I would, but if you have obviously a design with colors in it, definitely fill this out. I'm just going to put a couple of things in there. Okay. And so now this is the area where you add in your takes. So just like we talked about, just put in, you know, the different take that you decide on will work really good products. So it'll tell you, you know, how many you have left, 11 left materials because it's a digital product, you don't need to add in materials. This is more for if you're creating, you know, a physical product. So if you're creating jewelry, people want to know it's made out of gold and what precious stones are in there and things like that. So that's kind of what this sections for. I never fill this out for digital products. So delivery buyers will download your uploaded files immediately after purchase. Sounds good. No returns or exchanges. So Etsy automatically kind of puts that in there because it's a digital file. All right, And shop sections, so this is where you can put in your shop section. I'm going to make this one E books, all right, And then feature this listing. You can show it at the top of your shop's home page. You can do that if you want to. And then under renewal options, basically what you want to do is make sure automatic is clicked because you don't want to have to, like I said, go into and every single time someone buys that, renew it, like on the back end, I had it like that before for some of my templates. And then it would sell out and then I wouldn't notice. And then I had people e mail or messaging me being like, hey, where's this product? Why is it say sold out? So that's why you always want to do Automatic. And then the quantity, 999. Yeah, so after you're done all that, basically all you have to do is hit Publish, and your listing will be up and ready to go in your 28. Everything SEO - Etsy Shop: Welcome to the next module. Now we're going to talk about everything SEO. When I say SEO, what am I referring to exactly? I'm sure you're very familiar with the term SEO, but if not, SEO stands for Search Engine Optimization. So there are two different types of SEO when they relate to Ts, you have the EtsEO and the Google SEO. Seo affects how your listings appear in the Ts search and Google SEO affects the order that they appear on Google. Something amazing I've noticed is when I do searches on Google for digital products, C listings are almost always at the top. Having your products on TC gives you an amazing advantage to be seen by potential customers that aren't actually on Ts. Luckily, we can do both C and Google SEO at the same time because the ways that they're optimized are actually fairly similar. Where your item appears in the search results directly affects your sales. And SEO plays a huge role in this. So here's some tips for optimizing your Ts shop page for both C and Google. All right, the shop title. To help customers better understand what you offer, you can use this area to briefly describe your shop and the items that you sell. The section is really short, it's only up to 55 characters max. So keep it really concise and to the point. A tip is to try and use a popular keyword that relates to your products in this area, such as templates or workbooks. If you can fit it in, try to include a positive result that your products will help your customers achieve. So for example, if you sell real estate templates, you could have something like elevate your brand with luxury real estate templates. In one short sentence, you're telling them about what you sell as well as how it's going to benefit them. So the bout section appears under the bottom of your product listing area on your shop page. It's an amazing section to describe a bit more about yourself, your expertise, and what makes your products the best you can. Add a video and images into the section two, which is really cool. I suggest utilizing this area as much as possible. People want to get to know you, so what do you look like and why should they trust you? Feel free to jam pack this area with as much detail as possible. What makes you you and what makes your products so amazing? All of this not only improves your SEO, but it also builds trust with potential customers. The shop sections, believe it or not, the titles for these different sections also impact your SEO, So just make sure that your shop sections are labeled with titles that are relevant to what customers are searching for. They can be up to 24 characters long and it's important to use relevant keywords within the section titles if applicable. All right, now we're onto the shop policies area. Make sure you have your shop policies section filled out. This is where you're going to fill out things like the shipping options, payment and returns and exchange policies. It's not only great for SEO, but it also helps to keep your customers informed. 29. Everything SEO - Listings: In this section, we're going to talk about how to optimize your Es listings to drive the most traffic. So your item titles are one way. Search engines figure out what your product is and who to display it to. It can be up to 240 characters, so why not use every single one? Both Ts and Google only show around the first 50 to 60 characters in the search results. This means you want to make sure you have the most relevant and important words at the beginning. Avoid repeating the same keyword phrases multiple times in your title and description. This can be considered keyword stuffing. Basically, keyword stuffing is when a page is purposely filled with the same keywords and phrases over and over to try and influence the page's ranking. Search engines are smart, they know what you're up to, so it's best to avoid this. Next, have item descriptions. Es looks at the order of words within your description and places importance based on where they appear. So make sure that first sentence or two has at least a couple keywords in there that directly relate to your product. It's important to make these sentences sound natural. Don't try and jam pack 20 keywords in one sentence. You're not going to fool the algorithm and it's just going to sound weird when people are trying to read it. Write your descriptions as you would if you were describing it to someone who couldn't see it. So you can do this by including lots of attributes, adjectives and features of the product. You may not know it, but your images and video also play a role in your SEO. When someone does an image search on Google, the first thing they see is your product listing image. Having a high quality and eye catching image entices the user to click right into your product. It's important to add all text to your images as well. All text helps people with visual impairment understand what the images contain, so it should clearly describe what's in the photo, not only images, but having a video included within your listing will also give your SEO a boost. I recommend creating a video for each of your products. So it's not only going to level up your ranking on both C and Google, but you're also going to appear on the Google video search results page as well. Now we're going to talk about tags. We talked all about tags earlier. So by this time, you should have a really good idea about what they do and how to find ones that'll get your product the attention it deserves. Here are some of the key points as they directly relate to your SEO. So use all 13 tags. The more Tigs you have, the higher chance your product is going to be favored by the algorithm. Use multi word phrases, so this opens up new tag slots for more keywords. Check out your shop status monthly to see what tags are doing well and what ones can be switched out. But you don't want to waste all your precious tags on ones that are driving absolutely no traffic to your products. So keep an eye on what's performing well and update them as needed. The categories attribute section on your product listing page acts like tags too, So be sure to utilize these as much as possible. You don't need to repeat the tags if that phrase is already used in the category. Say if you've selected the category, logo and branding, you don't need to use that phrase in your tags as well. Here are some other tips to improve your SEO back links if you're not already familiar with back links. Basically they're when a website outside of Ts links to your Ts shop. So this can be from things like blogs, your own website, social media pages. Try to share your Es shop with as many people as you can after you launch. So Ts sees that your shop is getting a lot of traffic. This shows Ts that people are interested in what you offer and it also increases the likelihood your items are going to be shown to prospective buyers and review. Having five star reviews also helps with your SEO. Make sure your customers are getting an amazing experience purchasing from you. If you're a new shop and you don't have any reviews yet, don't be afraid to reach out to your customers and ask them. This is pretty much how I got my first, I want to say ten reviews. I had a bunch of purchases, no one was actually leaving me any reviews. So I just messaged them all and I was like, hey, if you enjoyed my product, I'd love it If you could please leave me a review. And I think eight out of the ten people left me a five star review. So it's a really effective way to get them if you don't have them. A. 30. Shop Stats: Now we're going to talk about everything. Shop status. As you've probably figured out from this course by now, playing the Ets game is hugely dependent on looking at the status of search terms and products and then using that information to your advantage. A lot of the strategies that I've covered so far in this course are talking about how do you ever be. But in this lesson I'm going to show you how to check on your shop stats directly on Ts and how to use that information to give you some ideas for products, keywords, and much more. Here are my stats. If you click on Stats on the left, you can see like okay for today. And you can change that last 30 days. You can sort of see how much you're making, how many visits, how many orders, your conversion rate and your revenue. So you can see how many people are finding your shop and where they're coming from. Down here I can see the Ts search and Ets app and Etsy pages. That's a majority of visitors, 73% So and then I brought 27% Etsy ads is five of that though, right? So only four people found my shop outside of anything Ets. And then if I scroll down here, this is where I can see now, like the views, the favorites and the orders for each of my items gets a really good overview of all of your stats. And it kind of tells you what areas to pay attention to if you see down here. Oh, okay. My social media is bringing in like 50% of my visitors. So they're all coming from Pin Trust you can see. Okay, that's really effective. Let's focus in on that. I just want to quickly show you this other area. This is under search analytics, under the marketing section, there's not a ton you can see, which is why you hear me like a broken record about everby. But there's a reason why I'm talking about it all the time is because this is pretty much what you can see from at C and it's not that helpful. Basically, what I'm looking at right here is this is for this last month and it's just comparing it to 2022 of that month. So, you know, my sales have decreased quite a bit. You can kind of see your average order value, total earnings. But I'm not really too focused on this area. I'm more focused on the keywords that people are using to find my item. I would just kind of look at the ones here that are bringing the most visits. It's automatically sorted by visits and then ones that have a pretty decent conversion rate. Real estate, social medium, real estate, social media template. I feel like people are supplying media wrong, but I don't know. Apparently, those are bringing in a lot of visits. Real estate and real estate templates, You can see how many listings that you're using those keywords on. And maybe you want to add it into all your listings because it's doing pretty well. That's basically all this area is going to tell you. So not a ton, but still interesting to take a look at and just see how things are performing. 31. Conversion Rate: The conversion rate measures the amount of visitors to your product pages and shop versus the amount that are actually purchasing something from you. The global conversion rate for E commerce is around 3% If you can get 3% or above, you know, your shop is doing amazing. I would say two to 3% is about average. Anything less than 2% means that you need to look at your listings and think about how your products or listing images can be perfected. A low conversion rate means people are finding your items, but they aren't buying them for some reason or another. If you're finding your conversion rate is on the low side. Here are a few tips. Check your product listing images. First off, are you using all ten of them? Are they showing off your product and all of its features in the best light? Can you add in product reviews into those images that build trust with the customer? Even further, check out your competition and what makes these products better? Why are customers choosing them? Instead, if there's an obvious answer, it's time to improve your product. Have you added in a video to your listing? So a video is a really great way to showcase all of your product features and increase the perceived value of your product. And finally, is your price too high? So check out your competition. If your products are more expensive than what's out there, make sure the customers getting the value that they're paying for. If not, it might be time to decrease your price to something a bit more competitive. One way that you can test out if the price is the obstacle for people is to just run a sale. And then see how that affects your sales. 32. Woohoo!!: Okay, you did it. So if you've gotten to this point, you're either going through the entire course before setting up shop, or you've set up your shop and items and now you're ready to market them either way. Congrats. Yeah. Before we move into the next module, take a moment to do a little dance. Have a glass of champagne or embrace your inner Leonardo Dicaprio. And yell at the kill of world, because baby, you've come this far and it's an incredible thing. 33. Etsy Ads: Welcome to the next module. Now we're going to get into everything. Marketing, The amazing thing about Ts is just having your shop and items on Ts is marketing itself. Your products are listed in the Ts search and being found by customers. So congrats, just this alone is going to drive a ton of traffic to your shop, especially if your SEO is on point. But that's a piece of the pie. So let's check out a few other ways to drive traffic and sales Ets, ads to run them or not to run them. Some stores see absolutely no return from ads, while others see their sales explode. So it's important to experiment with them and see how they work for your unique shop. Every Etsy shop is going to have different results. When you first decide to run ads, you definitely want to run them for at least a month. And that's just going to give you the insight that you need. If you only run them for a week or so, you're not going to be getting that much data. You can set your budget for as little as $1 a day. So spend whatever you feel comfortable with. At first, I'd recommend starting with around one to $5 a day and then increase it from there. If you start seeing consistent sales coming in, let's jump into Etsy and I'll show you exactly how to set them up and how to figure out if they're working for your. 34. Etsy Ads Walkthrough: Let's just go into marketing. And then underneath a ads, this is where you're going to see what's going on behind the scenes here. These are my ad stats. Last 30 days I've spent $275 I've made 458. You can see how many views, clicks, orders, all that good stuff. Here's where you can manage your budget. So you just click on there and you can change your budget to whatever you like per day. And then if you go down below, I'm only advertising two of my products. So you can advertise all of your products if you like. If you have a budget of $10 it has to spread that budget out over all of the products you're advertising. So if you have 20, they're only going to be able to pop up once in a while. But if you have like a couple, then those ones are obviously going to show up more. I just started advertising this one, so we don't really have much data for that one yet. But basically what you want to look at here is your return on ad spend. So my return on ad spend, it's not actually that high, 1.76 So that means for every dollar I'm spending, I'm earning $1.76 You don't you kind of want at least to double your spend. So for every dollar I want to make two. For every dollar if you're making three, if your return on Ad spends like 2.53 or up, that ad is doing awesome for you and you might want to think about increasing your budget. But you can see the click right here. How many views? And then this is just where you kind of toggle the ad. On and off is that little thing there. And then you can also advertise more products. You just kind of click in here. So I was on advertised and I'm clicking on Not Advertised. And that's where I can use that little toggle there to toggle on more products if I want to advertise different ones. But you can see I've turned this one off. My return on ad spend was only 0.84 If it's below one, you're losing money with your hands and you definitely want to turn it off. But let them run for at least a month and kind of see how they do. You might lose money in the first couple weeks, but you do want that data to really make a smart informed decision on if you should keep advertising that. 35. Running a Sale: At any point in time, you can put anywhere from one item to your whole shop on sale. And in addition to this, you can set up the duration. So one day all the way up to 30 days, I'd recommend trying out different percentages and durations. Experimenting with sales can be a lot of fun, and no two stores are going to respond the same. You can choose a percentage, so I'd recommend at least 15% honestly, anything less than 15% doesn't really feel that worth it to a lot of people. You can run what's called a flash sale, so offer the discount for only 24 hours. Everyone that follows your store is going to see a notification that you're running a sale. And since it's only for a short amount of time, they're going to have that extra incentive to make a purchase quickly. Some stores perpetually run a sale as a marketing tactic. For example, a store can increase all the prices in their store, Let's say 50% higher to what they typically charge. And then they'll set up a sale for 50% off their entire store to the customer. It looks like they're getting this amazing deal. Oh my gosh. 50% off, whoo. But in actuality, they're just getting the regular price because the price of the items was increased to compensate for the sale. When they see that 50% off though, it's like that incentive that they need to make a purchase. So it's up to you if you want to do this technique or not, but from what I've seen, it's extremely effective. 36. Etsy Sales Walkthrough: I want to quickly show you here how to run a sale. Basically you go into marketing. You click on Sales and Discounts. So this is kind of where you're going to be able to choose. Do you want to run a sale, so that's percentage off, or do you want to create a promo code so you can do that all from in here. Once you click on Run a Sale, it'll just say percentage off. How much do you want? Where's the offer? Ballet Everywhere. Order, minimum. You can specify if you want them to have to buy like three items to get the sale price or spend over $100 But I usually click none, Sale duration. So you can do it anywhere from a day to a month. In terms and conditions, I usually leave this blank and then this is where you just put in the name. And then, yeah, you just set that up and then you go and you click what items do you want under your sale, you can click all of your entire store stock in the sale or just specific items. And then you click Go and your sale will be live. 37. Coupon Codes: Promo codes and coupon codes. There's something that you can set up to further entice customers to make a purchase. So you can set these custom codes up where you specify the percentage off and the duration the coupon is available. There's also codes that you can set up and these ones are automatically e mailed to your customer once they complete a specific action. So they're handled by C on the back end and they are thank you abandoned card and favorited items. So thank you. Every time someone makes a purchase from your shop, Ts automatically sends them an E mail with a percentage off coupon code that they can use on their next purchase from your shop. Abandoned cart is when a customer adds your item to their cart but then doesn't go through with the purchase. Ts will E mail them this specific promo code and that can be the incentive that they need to complete the purchase. And finally, favorite item, after they favor your item, Ts will send them a code. I'd recommend setting these up right away so it's just one additional way to increase your sales. And it's all handled automatically on at C in the back end, so you don't have to do anything for the promo codes, basically, you just go into marketing. You click on sales and discounts. And here you'll see these are the automatic offers I was just talking about. You can set up your targeted offers by clicking this here. Just click all these and then, yeah, basically you can just fill out the percentage off and the name of the promo code. Click Create Three Offers. And then it'll automatically set those up for you and send them out. You don't have to worry about a thing after that. It'll also show you down here how they perform to so you can keep an eye on that and see how. 38. Social Media Marketing: So there could be an entire course on how to market your digital products on social media. But since that's not the focus of this course, I'm going to keep this short and sweet social media can be a really great way to get the word out about your products. And I'm sure you're somewhat familiar with at least a few social media channels. I find it's easier to focus on one or two channels and do them really well instead of trying to spread yourself too thin. One of the best ones to focus on as far as digital products go, is Pintrest. I love Pintrest because unlike Instagram or Tiktok, Pintrest is a search engine. With Pintrest, you can create pins that feature and link to your digital products on at C. Unlike Instagram, well, they're never going to see the light of day after about 48 hours. Pinterest indexes them in their search library, and your pins are going to pop up every time Pinterest users do a related search. If you want to explore marketing outside of Etsy, I'd say Pinterest is probably your best bet. Other social media channels that you can explore, Facebook, Instagram, and Tiktok. When you have a niche, it's easier to create content that your niche is going to find valuable. Start with your educational content First, some ideas for content are tips and tricks within your niche industry. Insight behind the scenes. Ask your followers for feedback about your products. Basically, just involve your customers as much as possible. Avoid focusing solely on selling your digital products on these channels. People don't want to be sold to 2047. It's important to lead with your value first and then sprinkle in your product advertising here and there. Running a social media account to market your products can feel like a full time job. And there are people that are hired to work 40 hour work weeks just to basically market on social media. Only go this route if you have the time to invest. Social media isn't something that you need in order to have a successful Etsy shop, but it certainly is something we're trying if you have the time and motivation to explore it. 39. Customer Service Tips: Like any industry, your customer service can pretty much make or break your business. Luckily, selling digital products on Ts doesn't require a ton of customer service. But here are a few important things to remember. From time to time, you're going to get customers messaging you, asking about your products, how to use them, or other random inquiries. So it's important to respond to their messages within 24 hours. This not only looks professional, but it also ensures that you meet one of the criteria to becoming an star seller. The other criteria to become an star seller is that you have a rating of 4.5 or higher. And then that you sell at least five items or $300 worth of items in the three month review period. Once you hit these metrics, you're going to get an awesome little star seller badge in your store. And that lets people know that they can expect quality products and customer service from your shop. Customers love to feel seen and appreciated. So you can accomplish this by sending them a custom thank you message after someone purchases something from you. It can be a message you save on your computer and then you can basically just replace it with their name. It can be something fairly generic, you know, Hi, Thank you so much for your purchase. If you have any questions about your product or need help with the customization process, I'd love to help just shoot me a message back. Getting a message like this makes the customer feel super special and they're more inclined to make another purchase from you down the road. You can also use messaging to promote new products as well. So this kind of falls into the marketing arena of things. But basically, if you release something like a bundle of products, you can look at all your customers who originally purchased an item that you're including within the bundle. And then send them a personal message. You can thank them for their purchase and just let them know about the bundle and see if they're interested. Include a link to the product bundle within the message. And then offer them a promo code to use if they want to go ahead and purchase it. One of the products I released was social media templates, and about a few months later, I released a bundle that had a ton of different templates in it, and it also includes these social media templates. So I went and I messaged almost every single person who had bought that original product, telling them about the bundle and including a promo code. And I think I sold around five bundles from that. So each bundle was $150 But for a few hours of work, it worked out really well. Not only do you sell the bundle that way, but it also pushes your bundle higher up in the search results because Etsy's seeing that your product that you just listed is really popular, bad review. So chances are your reviews are going to be incredible and you're never ever going to get a bad review. Right. Okay, so in a dream world, we hope this would be the case, but that's not always how things work out. So like it or not, you are going to get the odd person that decides to leave you a nasty review. This happened to me a few times and this is how I handled it. First message, the person directly, to see if there's anything you can do to fix the situation. Were they just not able to figure out how to customize the template? Did they hate your ebook? Whatever the reason is, talking to them directly about it opens up the opportunity to figure out a solution. If they ghost you and there's no use in trying to fix the situation, you can always respond directly and publicly to the review on C. Other customers are going to see your response, keep this in mind. For example, if they gave you a bad review because it wasn't what they were expecting. But don't respond to your private messages. You can publicly respond to their review and basically just say something like, we're sorry, the product isn't what you expected. We'd love to chat and learn more about why you feel this way. Please reach out to us or something along those lines. When other potential customers see your response to a negative review, they're going to feel a lot more comfortable purchasing from you because they know if something goes wrong with their purchase, you're going to be happy to work it out with them. 40. After your Launch: Now that your shop is online, everything is hopefully up and running seamlessly. The hard work is done. Wow, so this course is all about creating passive income with digital products. So the end goal is to only put in time when you want to, not because you feel like you have to. The first year I opened my Etsy shop, I invested a ton of time to make products. I spent anywhere from, I want to say, five to 20 hours a week creating new products. But then fast forward two years, my shop was running almost completely passively and still brought in a full time income. If I put in more time and created more products, would I have made a lot more money last year? Yeah, probably. But I chose not to. When you're first starting out though, I recommend creating as many products as it takes until you start reaching the income level that you're happy with. But once you get there, it's basically up to you if you want to continue growing your income level by putting out more products or have your shop run passively in the background. Even though the first year after launching my products went really well into the second year, I noticed the sales started to taper off a bit. I mentioned this briefly in an earlier lesson, but this is usually because someone has come out with a product in direct competition with yours and made theirs better in some way. It took about six months of putting out new products every week or two until I started making a few hundred dollar a month. So this was before I knew anything about Everb, and I was just guessing. I was guessing at what people wanted and keywords to use and all of that stuff. I hope your journey is a lot quicker because now you have all the tools and knowledge that I never had aside from working on and launching new products. Here are a few things you'll need to keep in mind to make sure your shop stays up to date and your listed products don't get stale. Occasionally, go into your shop stats and check out what products are the most popular. This is also a great way to figure out what to design next. If you notice after a few months certain products aren't selling, think about ways that they can be improved. Find similar products on Etsy that are selling really well. Look at them and use them for inspiration. Always respond to any customer service requests within 24 hours. It's totally okay to completely disconnect and not respond for longer, but just be aware that you're not going to qualify for the star seller badge. It might also affect your SEO. You can download the Etsy seller app and set up notifications on your phone if you want to make this easier. Every time you get a message you can set up a notification, so that just makes it easier to respond to customer inquiries right away. Every month or so. Go into your listings and then check your keyword. Make sure that certain keywords are actually driving traffic to your shop. If they're not, delete them and use new keywords. 41. Checking in: Here is your six month check in your shop has been open for six months already, so amazing. I hope at this point you've gotten a ton of sales and things are looking super exciting for the future. But at this point, you've sold little to no products. The crickets are louder than the che chings. Here are a few ideas to get the ball rolling. Always remember that people are constantly comparing your items to the competition. Do a search for your product category and see what is coming up. Look closely at the competition and brainstorm ways that you can make your product better or more unique. Another reason that you might not be getting any sales is because you're not getting any traffic to your shop. If you're not getting a ton of views on your products and you know for sure that this is a product people are searching for, you've checked that on everby, It's probably because you aren't using commonly searched keywords in your title and takes your pricing could also be too high or too low. Check to see what others are charging for similar items. Is your item on par, but your price is higher. Most people are going to choose the most affordable product. If there isn't a noticeable difference in the quality, try adjusting your price to be one to $2 cheaper than the competition. You can also run a sale and see if you start getting orders. This is your first clue to play around with your prices. It's fine to have higher prices, but make sure the quality of your products is aligned with the cost. Are you solving a problem and making someone's life easier or better? If the answer is no, your products don't have enough value, think about the ways that you can improve your products to better serve your audience. Do you need to bundle products together to create more value? Do you need to do more research and find out what your audience needs to make their life easier? Whatever it is, you might need to dive into that a little bit more. It could also be something really simple, like the visual design of your product. Maybe the color scheme is just not hitting right with at audience. Try switching up the colors, imagery and fonts and see if that does the trick. You can also brainstorm new product ideas that aren't even on at yet. So there's always going to be a first product for everything out there, and typically that is the one that does really well. 42. Important Reminder: I experimented with dozens of different types of products before I noticed some of them finally start to take off. I know it can be really hard, but have patients during that first six months, especially, the most important thing out of anything that I've said during the entirety of this course, is that you do not give up. Okay? If you're not seeing immediate results, keep learning. Keep adjusting and keep experimenting in doing so, you're dialing in your products and approach, and there's no way that you could possibly fail. 43. Class Project: Hey, so you've completed the class. Congratulations, I'm so happy that you finished everything. I hope you enjoyed it. For your class project. I would love to see your Eds shop link. Hopefully you have a few products in there and you've played around with all of the different things that you've learned in this class. So again, congratulations, and I hope you have a ton of success with your Eds shop.