Digital Marketing | YouTube Marketing Masterclass - Beginner to Professional | Robin & Jesper ✓ | Skillshare
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Digital Marketing | YouTube Marketing Masterclass - Beginner to Professional

teacher avatar Robin & Jesper ✓, Teaches Digital Marketing & Social Media

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      1:56

    • 2.

      YouTube Explained

      2:01

    • 3.

      About Page

      10:52

    • 4.

      Channel Banner

      17:38

    • 5.

      Get a Lot of YouTube Ideas

      4:18

    • 6.

      Find Video Ideas

      11:03

    • 7.

      Plan Your Video

      10:42

    • 8.

      YouTube Shorts

      5:06

    • 9.

      Recording Styles

      2:17

    • 10.

      Gear Setup

      2:43

    • 11.

      OBS Setup

      11:01

    • 12.

      Become Confident on Camera

      4:17

    • 13.

      How to Record Yourself

      3:12

    • 14.

      Live Recording Session

      7:19

    • 15.

      After Editing Results

      1:23

    • 16.

      Import Your Video

      3:32

    • 17.

      The 6 Basic Keys

      3:52

    • 18.

      The 3 Speed Keys

      2:52

    • 19.

      The 2 Detail Keys

      2:36

    • 20.

      Live Editing Session

      15:06

    • 21.

      Add Name Tags

      9:47

    • 22.

      Add Music

      9:46

    • 23.

      Export It

      5:48

    • 24.

      Back It Up

      2:20

    • 25.

      Upload Optimize Video

      10:12

    • 26.

      Thumbnail

      9:19

    • 27.

      End Screen

      8:01

    • 28.

      Cards

      7:56

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About This Class

Take the journey from Beginner to Professionsl!

Includes Growth Strategies to Grow a YouTube Channel and Get Targeted Subscribers!

What You'll Learn:

  • Design a Professional YouTube Channel

  • Create a Channel Banner

  • Learn to find a lot of YouTube Ideas

  • Effectively Plan Your Videos

  • Learn YouTube Shorts

  • Find Your Recording Style

  • Hardware Setup

  • Software Setup

  • Become Confident in Front of the Camera

  • Learn Professional Video Editing

  • SEO Optimize ALL Your Videos.

  • Create a Professional Thumbnails

  • End Screen Strategy

  • Cards Strategies

  • Write Effective YouTube Scripts

  • Sales with Videos

  • Grow Your YouTube Channel

All the way from Setting up a YouTube Channel to Creating High-engement YouTube Videos.

If you're looking to learn YouTube Marketing, this course has got you covered!

See You Inside the Course!

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Robin & Jesper

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Robin & Jesper ✓

Teaches Digital Marketing & Social Media

Teacher

We're passionate about teaching! There's no greater joy than watching beautiful testimonials of people achieving their goals and dreams. That's why we STRONGLY believe in full and constant support. With ALL of our courses you can expect:

If you're interested in learning Digital Marketing - Social Media Marketing or Creating a Something Awesome..

We're at your service!

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Robin & Jesper

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Level: Beginner

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Transcripts

1. Introduction: Hi and welcome to the YouTube marketing masterclass. My name is Robyn and I've been successful in teaching digital marketing and business skills to hundreds of thousands of people since 2017, with my dear friend jesper, that's me. And together with spent the last couple of years working nonstop to produce the most complete course on YouTube marketing that we're so happy to now introduce to you. It's designed to take you from a complete beginner with little or no subscribers to a YouTube marketing professional with high level skills to build a targeted audience, get more sales, and get a job. As a professional marketer, you will learn all the necessary skills, such as setting up a professional and niche to YouTube channel and optimizing it for sales. You'll also learn how to easily find video ideas and how to plan them to optimize their engagement and reach. And then you'll get in-depth training on how to set up your hardware, software, how to be in front of the camera, how to edit your videos, and then upload them with SEO optimized sessions. This is the only course that you need to learn everything to become a professional YouTube marketer. This course is 100% beginner friendly. You don't need any experience with YouTube whatsoever to get started, we'll teach you everything you need to know step-by-step from a complete beginner all the way to becoming a professional. So instead of spending thousands of dollars on smaller and more expensive YouTube courses, or taking in-person training or expensive degrees where you will have to take time off of work with these scores. You get instant access to over 6 h of video material that has years of collected knowledge behind it. So if you are ready to take your YouTube marketing to the next level, we'll see you inside the course. 2. YouTube Explained: Youtube is the second most popular website and search engine in the world with over 2 billion active monthly users, half of all digital marketers use it and the majority plan on increasing their use y, because digital marketing is becoming more and more about video. And YouTube is the king of video platforms. But YouTube marketing, ASA business, or for a business, is very different from simply growing a YouTube channel as a private person, it's not about having a lot of subscribers, it's about having the right subscribers. This is clearly demonstrated by looking at two or four different channels. One has over 85,000 subscribers and was focused on getting a lot of subscribers. The other one has just above 1,000 subscribers and was focused on getting the right subscribers. We marketed our product on both channels and only the channel with their rights subscribers generated sales. In this course, you will learn all of the tactics we use to grow 0-1 thousand of the right subscribers and how to successfully market to them. You will learn how to create a professional channel to show exactly who you are and what your business is about with Achilles, your call to action. And then you'll learn how to find low competition keywords for your YouTube videos to start ranking and how to create thumbnails that people want to click. You'll get in-depth editing tips on using speed keys to speed up your editing process. Add name tags to look more professional. Add music to improve engagement with your viewers and how to cut out errors in your videos, and so much more. This will be clearly demonstrated with a live recording followed by a live editing session, all the way to finally uploading an optimized version on YouTube. So if you're ready to start optimizing your channel for their rights, subscribers will see you in the next lecture. 3. About Page: Hi and welcome. In this lecture, you are going to be creating your About page on your YouTube channel for your business. Now, this About page is going to do three things. Number one, perhaps most importantly, is going to explain what your channel is about and why the visitors should stay and watch your content. Number two is going to explain to the search engines what your channel is all about so that they'll rank you in the right places and put you in front of the right audience. And number three, it's going to allow you to send people to the right place. And in most cases here, that's going to be to your website, whether that's for a lead magnet or for your product or whatever it might be. But your About page is going to help funnel people to where you want to funnel them. So let's dive right into it. Now starting off on the YouTube page here, the first thing you wanna do is make sure that you have a separate business account for your business. Now, if you don't, all you need to do is go in the upper-right corner, click on Switch Account and create a new account specifically for your business with your business name. It's very quick and very effective. The next thing we're going to do is move up and click on your channel. Then we're going to move to the right and click on about. And this is really where the magic is happening. So there are couple of things we're going to do. We're going to change the description to explain exactly who you are and what you do so that you'll get the right audience and give them a strong reason to stay and watch your content. You over time can turn them into customers. We're going to add in your business inquiries details. And we're also going to add in the links down here, and we're going to add in a link up here. And this is how we're going to be driving people and funnel them to wherever we want to funnel them. That's going to depend on your marketing strategy. But this can be directly to a product you are have, or it can be to a lead magnet, etc. It depends on what sort of content that you'll be creating, but we're going to talk more about that later on. The first thing we're going to do is go ahead and click on Customize Channel. And then we're going to jump straight into basic info because we're going to do the basic setup first, starting from the bottom. So here is your chance to write a description about who you are, what you do, and what people can expect from your channel. Now, a lot of people are going to see one of your videos, maybe two, maybe three, if you do your marketing correctly. And then they might end up on your channel and wonder, what is this channel about? There are three ways to explain that. One in your about section two on your banner and three in the content itself. So we're first going to take care of the about section and then in the next lecture, the banner. And then later on we're going to move on and talk about the content itself. But starting off with the About section, who are you? What do you do and why should people stay on your channel? Let's use ourselves as an example. We have redone, learn effective digital marketing and business methods that have helped over 200,000 students with their careers. Me and jesper, our digital marketing and business startup teachers. It reads, some people should come to our channel and stay on our channel is because if they're interested in learning digital marketing or business startup, there's going to be a lot of content is going to teach them what they're looking for. And also we're building authority here by saying that we have a lot of students and we've helped people with their careers. Moving on, we've been teaching since 2017 and released over 50 courses ranging from sales psychology and cooperating to social media marketing and online business setups. So let's start breaking this down. The first thing we have done here is they were reared and learn effective digital marketing and business methods that have helped well, a lot of people with their careers were speaking to the humans here. You should stay if you're looking to learn digital marketing and business that is specifically to the humans. Now secondly, we also want to speak to the search engines. Our content is going to be about business and digital marketing. So very early on, we want to use the word digital marketing and business. Now, understand it doesn't work with just stuffing in keywords anymore. But you need to make it clear to YouTube's algorithm very early on what you're about. And that's exactly why we're riding digital marketing and business here. Now, moving down, as you can see, I've also used the words such as sales psychology, copyrighting, a very importantly social media marketing and online business setups. All of these are different keywords for the algorithm to understand. It's not just digital marketing is also social media marketing. So we're very direct speaking to the humans here because they are the ones who are going to read it. But we're also making sure to add in those important keywords. When it comes to the keywords and ranking on YouTube, you want to make sure that in the beginning here, you start off by first speaking to the humans. The reason for that is the first 100 to 150 letters in your description is going to show up in the search result. So if I go to YouTube and I search for Robin and jesper, just like this, you're going to see that we have two different channels. Here's one, the reactions, and here's another one, the one we're currently on our business channel, and it says, learn effective digital marketing and business methods that have helped over 200,000 students with their careers. That's the most important part of our description of our about page because We want to make sure that they know what they're going to get from us and that we have the authority to give that information. And then looking further down, we're using all these important keywords like sales psychology, copyrighting, social media marketing, online business setups, etc. So make sure that the first line, the first 100, 150 characters, speaks to the humans directly. And then make sure that you continue speaking to humans, of course, but also adding important keywords. Don't stop them using them once is enough. Then going down, I've read and if you're looking to build a business and learn marketing skills for a job, you've come to the right place. We'll teach you how. And finally, we're going to give them a reason to subscribe. I've written subscribe and we'll let you know when we release a new video. Now, we're not very active today on our YouTube channel. But when we were more actin our YouTube channel, I used to have the text here where it said subscribe to get notified of a new released video every week. So if you know that you're going to release one new video every week, you should be very clear about that here. And if you know you're going to release a new video every Monday, be clear about it here, and be clear that they're gonna get a notification with us so that they'll know when you release a new video. And at the bottom from there, I've written for business inquiries. They can write to our email here. Now, you might be wondering why have I read and business inquiries here. One is also showing up here. And the reason is very simple, because you need to click here to show it. And not everyone is actually kind of take the time and click there for those that don't, is going to show up very easily. It's just a way to make sure that the right information reaches to the right person who's reading it. Moving on, the next thing we have is the channel URL. Now you can change the ID of your channel URL, so it is much easier for people to find you. So it's gonna be youtube.com slash C slash Robin jesper, e.g. now, right now I'm not able to set a custom URL. It says unavailable because we're updating our system, but I can show you on our other channel, it looks like this. Looking up here we have a place that says custom URL and we've set it to Robin jesper. Setting a custom URL is something that you're going to want to do when that becomes available to you. And the requirements is that your account needs to be at least 30 days old and you need to have at least 100 subscribers to do so. So let's jump back to the other channel. So the next thing you want to do is add in your links. Now, we're going to talk about a specific strategy here, but what you want to do is add in your most important link first. And if you're a marketer, which you probably are, you're going to want to add in your lead magnet or your website or your specific product or whatever it is that you're selling in wherever it is, where you want to funnel people, add that into the very top, adding a link title. And you're going to see why it says online courses here and then add in the URL to there. So where do you want to primarily funnel people? Put that on the top and then down below, you put your other platforms that you use in order to add more, simply click on add link and you can just drag and drop these to move in different positions. But your most important, on the top, scrolling down, it says links on a banner. This is important. You're going to want to have where it says first link. And the reason for that is in the next lecture, I'm going to show you how to create a nice banner like this is actually super easy. And then we're going to add the call to action by adding in an arrow that's going to point to your link. This is so important. If you have multiple links here, your conversion rate, the chances of people actually clicking on one of your link is going to severely diminished because the more options you give people, the less likely they are to actually take action. But when there's just one option, the chances of them clicking somewhere goes way up. Now your other links are going to end up down here. So don't worry if you want to funnel people to Instagram or Facebook, just be very clear where you primarily want to funnel people. And we're going to put that here. So the reason we put the texts online courses here, it's simply because that is our call to action on our banner, we have an arrow here. This has online courses here and what we're selling, what we're gonna do content about our online courses and do our best to sell those online courses and do that through educational materials. So jumping back here, once again, make sure that the most important link is on the top. And then the other links down here below, links on banner should be first link. And that's going to make sure that this link is the one that shows up on the banner. And then in the next lecture we're going to create the banner itself. And then at the bottom it says contact info. And that's simply going to be your e-mail for any form of business inquiries. And that is what's going to show up here where it says For business inquiries. Now, I choose to add it in the description as well. You don't have to, but I think it's a good idea. It is something that's important for you to get business inquiries. And for us it is a platform. I'd ask us to release our content somewhere, and that's something that we're going to want to negotiate about and being contact about. So we have written it here as well. Once you've set all of these up and made sure that you have the right channel named is gonna be your business name as well. Very important, then all you need to do is move over to the right and click on Publish right here. And then we're going to jump over to branding in here to set up our picture, our banner, and a Video watermark. And this one isn't very important, but the banner is extremely important and we're going to spend some time to create that in the next lecture. So see you in the next lecture. 4. Channel Banner: Welcome back. In this lecture, you are going to learn how to create a professional YouTube banner for your channel so that your visitors know exactly who you are and what your channel is all about. And this is going to be essential in order for you to take your visitors, deepening the relationship with them and then eventually turning them into actual customers. Now, no visitors ever going to stay if they don't understand what your channel is about. Because actually staying subscribing to your channel means that they want more of what you're releasing. But in order to want more of what you're releasing, they need to understand what you're about and what you will be releasing. There are three places they can learn that that's your About page that we just did. It's the banner and it's the content. We're going to talk about all of them. But next up we're going to talk about the banner. So if you followed me from the previous lecture, you're gonna be in here which says channel customization. Now, just to move things in a logical order, Let's quickly talk about the picture of the profile picture. There's nothing inherently difficult about this. You want to add in a profile picture that's accurately representative of you. If you're a big brand, then you're going to want to add in your logo. But if you're a small business or if you're a solopreneur, add in an image of yourself. The reason for that is people come for the content, but they stay for the person. You want to make this as personal as possible, as quickly as possible. And adding in an image of yourself is a great way to do that. So there's nothing difficult about this. If you have a logo, go ahead and click on Add, it should say add in or upload or something for you. Click it in here and then just upload it. And if not adding a nice picture of yourself, me and just pretend to use this picture very often. Then let's move down to banner image, which is primarily what this lecture is about. Now your banner is very important, is going to convey what you're all about. So if we look at our channel, we can see that our banner is a horizontal piece up here. It says who we are, Roman and jesper. It has our slogan, online courses to change your life and it has a call to action to delink we added in the previous lecture online courses here. And then of course an image of us, again, very important to make it personal. Early on. However, different screens have different resolutions. This is only on a computer screen. If I look at my cell phone, e.g. you can see that the corners are actually cut off. So this is a very compressed image that we're looking at right now compared to the actual computer screen. And there is no call to action button to the side that we're seeing here on the cell phone screen. And there is also no arrow. So we need to keep this in mind when we're designing our banner to make sure that all the information that we want to add is added in. And the two most important is to create a banner for your PC, for an actual computer screen and for a mobile screen. Now we're also going to make sure that for the very few people that do enter your channel on a TV, they're also going to have a nice background and we're gonna do all of that design in Canva. Now, a caveat here, if you really dislike designing, I promise you, I'm going to make it super fast and super simple for you. But if you really don't want to do any design, you can very easily go to fiverr.com. Now, fiverr.com means that you can very quickly and efficiently hire a freelancer to create a banner for you. So all you need to do is go to fiverr.com and then write YouTube banner, just like that, hit search. And then we're gonna move to the right where it says sort by. And instead of relevance, we're going to click on best selling. That just means you're gonna get the cheapest and the best ones at the very top. And scrolling down, you can see I will design your YouTube cover, any social media banner and logo, and it's just gonna be $10, here's $15, $20, $5 to make sure that when you click into one of these, understand what you're getting here, e.g. is that you're gonna get editable source file, maybe not helpful for you, but this is gonna be super-important. Unlimited revisions. That means if there's something you dislike, you can on an unlimited amount of times just asking, Oh, could you do this? Could you do this or could you do that all the way until you're super happy with your banner. So super quick and effective and this is just $10. So go to fiverr.com and take care of that. However, if you've decided to do it yourself, which I'm going to show you how it's actually very easy. We're going to go to canva.com and it's a good idea to create an account here because you can do a lot of great designing, which is basically no designing at all, because this place is just filled with templates. So create an account here and have all of your designs saved in one place. And then we're gonna go here to search, and we're going to search for You, Tube banner. And then he's going to say YouTube banner here. And I'm just going to click on it. And we're going to get so many templates available to use that. Absolutely ridiculous how we series designing today. The first thing we wanna do is understand how this works. Moving to the left, we have different styles. Now, if your brand has a specific style to it, then just click on View more and search around until you find something that suits you. So e.g. if you have a very clean style, then click on cleaning, you're gonna get some different templates available. Now, scrolling down, we also have theme. If you have a specific theme, like maybe it's a photography channel, maybe it's an arts channel. You can select a theme and see if you find in a banner that suits you better. And scrolling down, the most important of all is to make sure that you set it to free. Because you're going to notice that a lot of these are different. These ones it says Pro, you're not gonna be able to use that at all unless you get Canva pro and pay for the service. We don't even do that because there's so many free options available. So I'm just going to filter those out by clicking on three down here. And now we're gonna get all the free ones and a few that has a couple of p elements. And it's easy to see because it's going to have the dollar sign in the lower right corner where it says paid to. That just means that if you want to use this, there's gonna be some element that may be you have to pay $0.50 or $1 for all you need to do is just avoid those. It's that simple. If you want this specific color theme, you can just click on that color and then you're gonna get all the banners for that specific theme. So what we're looking for here now is a banner that's of course going to satisfy our vertical needs. Now, a banner like this one, that's a very big banner, as you can see, that it's going to show this one to the left, this one in the middle, and this one to the right, all the ones in the below and on the top that's going to get filtered out because all of these are adapted to TV screens as well. But what you're actually going to be getting is just this horizontal line that we were looking at when we're looking at our channel that looks just like this. You can see it's very horizontal. There is no space for our bottom, there is no space for a top. And even these sites are gonna be cut off on a mobile phone. So all of the top ones and all of the bottom wants are only going to be for the TV. So when you're looking at a template, look for the horizontal ones where you want the actual meat that you want an image. You're going to want to have the title of who you are and perhaps a slogan as well. So let's sit back. I'm just going to select something that I think looks nice. And I think this one looks quite nice, so I'm going to click on it. And what I think the design itself is very nice because as you can see, is horizontal, just like this. There are a couple of things I don't like about it. I don't like the background image. I don't like the actual overlay color, but it's super simple to take care of scrolling down. Here's a different designed by the way, if you don't like it, you can just click on the trash it and remove it. So let's start from the very beginning and start designing this. The first thing I'm gonna do is remove the image of her. Just, I'm going to click on it and then hit Delete, and then it's gone. And then I'm going to add an image of me and I've already uploaded it. All you need to do is click on upload files and upload the image that you're planning on using. Now here's an image of me and jesper, I'm just going to click on it and drag it in until it's right in there. And you're probably starting to see already how ridiculously easy it is to design. Now, we're not about lifestyle, beauty, fashion and thickness, and definitely nothing in-between. We're about digital marketing and business startup. However, I'm not sure if I even want to keep this text. I might want to keep it simple. We'll see I'm going to leave it for now. Down here. I'm going to write Robin and jesper just like that. And then here instead of new video every Saturday, now this is fantastic if you're planning on growing your channel quickly, add in important information in here. Like I release a new video every day, every second day, every Monday or every two weeks, whatever it might be because it gives people a reason to stay and our reason to expect something from you. And that's very important because then you are going to be in their thoughts and they're going to be waiting for your next release, which means more views, more subscribers, better ranking, better marketing, more visitors, turning into more customers, more sales, and everything is just working out, isn't it? So you really want to be clear about that if you plan on releasing a lot, otherwise you can take a different approach like this one, e.g. become an expert. Digital markets are today. So that's just gonna be a call to action. And then I'm going to put an arrow and put it into the actual section that I showed you where it says online courses here. Now down below it says Add really great site and really great site.com. I'm not that interested in promoting our Instagram here. I'm more interested in promoting our actual websites. I'm just going to write Robin and jasper.com just like that. And now we're already starting to get some life in this for now, I'm going to remove this because I think it's too much information is too much clutter. Now, I'm going to change the background image. Now, if you're looking for a background image or something to add, and you can very easily do that by going to pixabay.com. Now, Pixabay is filled with free images that you can use for commercial purposes. Meaning if you have a channel where you're making money, you are still free to use this material. So I'm going to search for something that is going to be about the niche. That means I'm going to search for digital marketing and I'm just going to hit Enter. And then as we can see, there's a lot of screens. And now what I'm looking for is just a very basic background image to replace the ones that we're seeing here, which is a woman with handbags. It's nice but it doesn't really fit mine. And jesper, channel art. I'm going to go and look around and I'm perhaps going to use, I think this one, the first one. Actually it looks very nice student typing on the keyboard, which is great because we're looking to get more students to our courses of course. So I'm going to click there and then I'm just going to click on Free Download. And then I'm gonna do this one too high resolution and then hit download. And then I'm going to click on upload files. I'm going to select the one I just downloaded and click on Upload. So here it is. Now, all I need to do is click on it, drag it in, and if you put it in the right spot there, buf, Just let it go and we have a new background image. Amazing. Now, the next thing I wanna do is change the overlay. I don't want this sort of pink display, so I'm going to click on it. Then in the upper left corner we can see background color. I want something more gray. So I'm going to click there, oh, this is already looking much better. Now also going to play a little bit with how much of the actual background I want to show. You can go here for transparency. It's at 14. I'm gonna do a little less, let's say eight. So that's not super clear and I don't want it to be clear. I actually just want our logo. This is just for the actual field and the background sense of what we're about. This isn't important, Robin and jesper and the call to action, that is what's important. Awesome. I'm going to change this as well. I'm going to see what it looks like if I add in a white text, Let's see Robin and jesper, I think that looks nice. I'm going to use it and then I'm going to change this text. I'm just going to select all of it. Move up here and I'm gonna change this to, let's try black, become a digital marketer today, this is starting to look really nice in my opinion. I'm going to change this text. I'm going to do something, perhaps a gray, something like that. There we go, Robin and jesper become an expert digital marketer. Today. I think this is looking really nice. Now the only thing that I'm missing here is that I want to add in the arrow Towards the call-to-action buttons. All I'm gonna do is move over to the left, which has elements here, and then search for arrow, hit Enter. And now we're going to have a bunch of different arrows and you can pick anyone that you think is going to suit your style. I'm gonna go with something. Basically, I'm going to pick this one. I'm going to drag it in. And then from here, I'm just going to minimize it just like this. I'm going to angle it by holding this and angle it down. And then the question of course is, where is the call to action button? And this is kinda take a couple of trial and errors. Now, I'm going to play around with this color and maybe make it slightly more reddish. I don't want it to pop too hard. Maybe. There we go. So definitely a color that sticks out from here but doesn't isn't painful to the eyes. So I'm not fully sure where it is. The goal is for the arrow not to be visible on my phone, but be visible and point towards the actual call to action. So what I'm gonna do is I'm going to angle it a little bit more. I'm gonna put it on the outside here. This is just an estimate that I have right now. And then I'm going to move up, save it as YouTube banner. I'm going to click on Share and then go down to where it says download and then just download it and try it out. So I'm going to hit back here. I'm gonna go to change where it says banner image. And then I'm gonna go to YouTube banner that I just created. I'm going to click on Upload. And as you can see here, we're getting everything that's viewable on all devices. Meaning your phone was viewable on desktop. Perfect. I've put the arrow in a decent place and what's viewable on the TVs. All of these is going to be viewable on the TV so they still get a background. But really this is the meat and potatoes, as you say, this is where the important part is. And then click on Done, and then I'm going to click on Publish. And now I'm just going to click on View channel. Now I think it did a pretty decent job. This is looking pretty nice. I'm going to tweak the background color a little, make it slightly darker. Then I'm going to move the arrow and just put it backwards a little bit. We're just talking a few moments back here. So let's head back. This is really how your editing process is going to look like. You're going to make this sign uploaded, check it out, see what you think and then re-edit it. So I'm going to click on the background color here. I'm gonna go for something darker. Oh, there we go. Now, this really making all of the texts pop a lot more, isn't it? I'm liking this a ton more already, so that's perfect. Now, I'm just going to move this back a little bit like this. Maybe, maybe that's enough. Maybe it isn't only one way to find out. I'm going to click on Share, download, download. I'm gonna go back to change. I'm going to find it YouTube banner to here we are. Click on upload. It's still not going to show on the phone. Perfect. I'm going to click on Done, and then I'm going to click on Publish and now the new channel. So that's not too shabby at all. Actually almost hit it on the second try. Now, I'm going to want to put it back a little bit more, but this is just a very quick and fast tweak. And then I'm pretty much gonna be done with this one. I'm really happy with what I created in here, very quick and effective. So let's just go ahead and do that adjustment very quickly and see what we end up with. There we go. Here is the final banner that we have created very quick, very effective to be honest, just a couple of minutes of playing around in Canva because you're already getting the design for free. So this is amazing. I chose not to add in additional texts in the upper part. I deleted that, but I could have read in digital marketing and business startup, e.g. but I prefer to be clear and less is more. A lot of times that's just the design. I prefer your design is going to be based on your brand and what's going to work for your brand personality, and what do you think that your audience is going to find valuable? So, perfect, this is it. And remember, if you don't want to do this yourself, you can go to fiverr.com. Now, a final note before we move on going back here, we also have something that's called a Video watermark. And a Video watermark is just a watermark that appears in the lower right corner on your video. That is something that you can use for branding purposes if you want to make this yourself, that's also super easy. Just go to canva.com and search for watermark like this. They're going to be tons of different watermarks is going to be available for you or you can go and ask for one on fiverr.com. But honestly, we've seen very little use of it. If you use it on the entire video, that's usually quite annoying for people. You can use it at the end of the video just to add in a little bit additional branding. But honestly you want to focus on the message of the content that you're doing and all that engagement. So this isn't terribly important. They're already going to get the branding from the content, from the intro that you're going to have in the content itself, from seeing your name, from having your title, from everything around that is your channels. So I wouldn't worry about the Video watermark. You can get it on canva.com, you can get on fiverr.com. And if you decide to use it, I recommend use it at the end of the video to not use it as a distraction, you're going to see a lot of top influencers and businesses not using it at all. So completely up to you, but if you use it, use it at the end of the video. So that's it. That is how you create your art for your channel. Very important that you do. Don't be afraid to spend a little bit of time here because you need to be clear about who you are and what you do so that your visitors have a reason to stay and that you can then turn them into customers later on. Well done, don't forget to click on Publish and I'll see you in the next lecture. 5. Get a Lot of YouTube Ideas: If you want an endless amount of video ideas to grow your channel to the next level. Then let me show you how we have grown several YouTube channels to thousands of subscribers before we get started, it's important to make one thing clear and that is that not all ideas are great ideas when it comes to YouTube videos. And great idea is actually thinks that people are actively searching for a while not having so much competition so that you can rank your videos in YouTube search so that people can find your videos. So let me show you the three-step process to get an endless amount of good YouTube ideas so that you can grow your YouTube channel. Step number one, decide on your channel niche. So this is something that you only need to do once. But if you already are having an successful targeted YouTube channel up and running, then obviously this step is not for you, but if you do got a YouTube channel without a niche, the first step for you is obviously too niche in your channel. Now, why this is so important is because this gives your viewers a better understanding on what your channel is all about. And this also gives you a framework for when you are searching for YouTube ideas so that you can categorize all of them and find better and more effective ideas. Step to find low competition keywords to Buddy is a tool where you can write in any keyword and then see the chances of your channel or ranking for those keywords. This way, you always know if the idea you got is good or not. To get an endless amount of inspiration for video ideas, all you need to do is to type in a keyword and then let two-body give you a couple of suggestions. If you've completely blanking and have no idea what to search for, then just write in your basic niche into the YouTube search and have a look at what you are competitors are doing and start researching something that they are using. Now, let's take this video, e.g. now, all I knew was that I wanted to create an video on YouTube about how to find video ideas that just popped up in my mind. So I went for it on to Buddy, Clearly I didn't stand a chance ranking on such a popular keywords as YouTube ideas. To get more inspiration, I clicked on the Results tab to see what competitors we're doing. Okay, so I got a new idea and I tried never run out of YouTube ideas. Awesome, much better. Basically, anything over 60 in score is good in my experience. Next, I tried playing around with different additional words to increase the score. I found that if I add in how to, in the beginning, this score increased, which of course means a higher chance to rank and get views. And finally, I changed the last part so that the entire keyword was how to never run out of video ideas for YouTube. Awesome, That's the highest score. So I was more than happy with that. Step number three, adding benefits or proof. Okay, So now that you've got a great idea that is likely to grow your YouTube channel, then we just need to make this title more attractive to your audience while ranking in YouTube search is super-duper important to get seen. What we are looking for here is actually to get people to click on our video too. So what you need to add in here is either a benefit or a proof. Now with this title I added in the benefit, grow your channel. Now this benefit actually gives people are why, why they should click this? That is obviously to grow their channel. Now, that is the process that we're using. And it's obviously working because we have grown this channel to 100 subscribers in about one week. We never seem to run out of ideas because we currently are filming about ten videos are weak. It's worth mentioning that the free version of two Buddy allows you to search for up towards 25 keywords at day. But if you're fine with getting around one great YouTube I DID, then this should be enough for you. See you in the next one. 6. Find Video Ideas: Welcome back. In this lecture, you are going to learn how to find great video ideas for your YouTube channel that you can actually compete for. Now, if you're following from the previous lecture, you should by now have a niche to channel because we've written our about page, we've set up our banner and we've chosen the direction of our channel. That is amazing. You need to make sure that you create content that's aligned to your channel. That is what your audience is going to expect, but that you can also rank for and actually get a view on. That is how you become a successful marketer on YouTube. So let's go ahead and learn how to find those great low competitor keywords with two buddy. So the first thing we're gonna do is go to, to buddy.com is going to be in the resources and then we're just gonna go down and click on Install free. Now, if you are on Chrome, it's going to be a Chrome extension. If you're on safari, you're a Mac user is going to take you to the App Store, just download it and install it, and then head to YouTube. So once it's installed and activated and you're on YouTube, you should have this little button up here. Just go ahead and click on it and it's going to ask you to login. And it's going to ask for your permission to connect your YouTube account to, to Buddy. Just go ahead and approve all of it. I know it sounds scary to open up your YouTube account to another program, but you can trust this program, at least. This is what we used, is what a lot of marketers and influencers use. So go ahead and approve that and once you're logged in, you should get a window that looks something like this. Now, what we're gonna do is move to the right and head over to keyword explorer. So what we're gonna do is start looking for those low competition keywords. First of all, you need to once again remember, what is your channel about? What is your audience expecting from you? If you have created a digital marketing channel and you start making baking videos, that's not gonna give you a lot of subscribers or great marketing. You have to remember what your channel is about and start searching for ideas about that. Meet and jesper, have a channel that's about our online courses where we teach digital marketing and business startup. So a part of digital marketing, e.g. is SEO, search engine optimization. So if I have no idea what sort of video I want to do within the SCO January, I'm just going to write SCO just like this and then click on Explore. Now, what we're looking for here is a rating over 60 that's going to take us into the green 40. It's not going to do too much for us. We're probably not going to rank problem, not really going to get a lot of use. So this is too low. In order to get some more inspiration to see where can we dive in and start making our own angle and our own sort of niche into this, we can click on the results. So these are the top results for SCO. We can see complete SCO course for beginners, SEO for beginners, and here's one in Swedish, some of the results are gonna be based on your location as well. Seo for developers as CEO in 5 min. Okay, So what I'm gonna do is go back to summer in, I'm just going to extend this and I'm going to write SCO for beginners because that seems to be something that's interesting to a lot of people since those are the top results. So let's see what we're going to get here. We have 40 right now, so it's actually lower, but this is a nice angle. What we can do here, if we still like this angle that perhaps we're gonna do an SCO video specifically aimed at beginners. We can start playing around with adding in additional words. So lets say anything with how to and top ten or mistakes. These typical sort of filler words can really give you a completely different results. I'm going to try soap, ten SCO tips for beginners. And now let's hit Explore and let's see what we're getting. Now we're at 87, so this is really, really good. Now, if we go down, first of all, if we take a look at this, there's a lot of things going on and most of it you won't have access to because you're using the free version and that's absolutely fine. The easiest way to use too, but it is just to look at the score and try to go above 60. And then look at the summary you're going and then look at the resource for inspiration. But in order to understand a little bit more about it here, we have waited. An unweighted. Now, unweighted means that this 87 score is a basic premise, is based on an average low subscriber account. So this is going to work well for most of you because chances are that you don't have that many subscribers already. Weighted, means that it looks specifically at your account and then looks at what are your chances with this keyword specifically, specifically for your account. This is a paid features. You're going to have to buy two, but in order to get it, once again, especially early on, It's not super important to get that specific information the unweighted will do just fine, but it is a feature worth knowing off. Then we have the search volume, how big is the actual volume, how big is the competition? And then what is the optimization strength, meaning how well optimized are your competitors? And it seems like your competitors aren't optimized at all here because you have a great chance of actually jumping in here, we can see that the monthly searches doesn't have sufficient data, but that is to be expected because we're not looking at the ranking for some sort of keyword here with tens of thousands of views, we're looking for those initial searches. Where you can pop up high and actually get the views. But there's gonna be more for that. We're going to need a great title and a great thumbnail in order to get that. So we're just going to start with getting a great title we can rank for and then create a great thumbnail for your video so that people are going to want to click on it when you actually rank high, multiple steps here. But let's start with the title and get the keywords in. So if we were doing SEO, this would be great top ten SEO tips for beginners. Now, what we're actually going to do here to give you another example of how it works when we're looking for great ideas to create YouTube content on is we're actually going to have a video and create a video on market research. So let's say that I just knew that I wanted to create a video on market research. So I'm going to search for market research here. And once again, this is, you're getting a behind the scenes view at how it actually looks like when finding ideas. Practically, these are the various steps that we go through. Market research is very poor, okay, that makes sense, That's a big keyword. So I'm gonna go to results and see what we're getting here. We can see that there's quite a lot of views, 171, 375,000, almost 55,000, etc. Okay, So as we can see, there are some ideas here how to, okay, So I'm going to use how to, because how to, all of these are using how to, That's a great word because it shows that you're creating educational content where the viewer is going to practically learned something. And as online teachers, that fits perfectly aligns with the type of content we want to show them as well because it aligns with our product. So I'm going to write how to market research and see what we get. Now this is good. This is a very good actress, 61 out of 100. So I have two options here. I could either as settle for this because anything above 60 is good, or I can play around with a couple of additional words and see where it takes me. But just to show you if I go to results now, we're going to see that this guy, Adam, are hard. He has a video that's not performing too well. It has only 6.2 thousand views. And that's not a lot of use for someone who has videos that are up towards 171,000 views. But even though it has so little views, it's still ranking for these keywords. And scrolling down, we're probably going to find more people who don't have that suprahyoid use. So we're seeing quite high views. We're seeing someone here with 4.9 thousand views. So what I'm going to do is that I'm going to play around a little bit more. The way we're going to teach the video is we're going to teach people how to do market research in three steps. And that's also a very attractive feature to have in a video. And remember, adding features is a great way to make your title more attractive by using a feature such as in three steps. That means that whatever we're teaching is just gonna be in three steps. It's gonna be very easy to learn how to market research in three steps. Let's see where it takes us 61, or we could play around with this until we get a score that that's, that's really, really good. So we're getting 100 out of 100. So now if I go to results, we're probably going to see a few videos that doesn't have that many views on them because they're able to rank highly hear and they can actually get some use if I click on Results. And there we go, how to do market research in three easy steps. It only has 147 views. That means that we're gonna be able to sort of latch in here and make a mark and actually rank for a keyword that people are searching for an actually start getting views. So we start with those really low competition keywords, and then we climb upwards. The more subscribers and the more engagement and more watch time that we get on our account, the bigger of a competitor we will be. That means that we're going to be able to grab on to more difficult keywords and more difficult keywords. And this is how you climb the YouTube ladder. The bigger your account with them, more engagement and the better results, the more difficult keywords you can take on. But you need to start the simple keywords. And this is an amazing example of doing just that. Now scrolling now we can see this has 14.7 thousand keywords. This has only 594. And down here we have these big ones with almost 55000/5000. And here it is again, Adam Earhart, 171,000. So this is something that people are searching for and this is a place where we could make a mark. You can also click into these videos and check them out. When was it released? How many views are they getting? But to remember as well, your thumbnail decides if people are going to click on it or not. You can get the title right with the keywords. But if you don't have an attractive thumbnail, that's gonna get you clicks. You're still not going to get good results. So you need to make sure that you use a low competition keywords so that you rank and you create attractive thumbnail so that the humans actually click on it because that's what it's all about in the end, getting shown and getting clicked on. So we are going to use this, how to market research in three steps. I'm going to save this down in a document, and then we're going to create a video on this. And then we're going to publish this video on YouTube, an optimizer. We're going to create a thumbnail. We're going to set the cards, the end screen, we're going to write a description. We're going to get the tax, we're going to do everything to optimize it around how to market research in three steps. So this is how you find great ideas for your YouTube channel. Remember, you can re-watch this as many times as you want, but it's very easy. It's simply search for the niche that you have looked at. Your competitors get inspired, play around adding a couple of words, how to top ten, failures, mistake, etc. And then when you get a good score, Go for it, create that video, publish it, optimize it, and then move on. This is how you do great YouTube marketing. See you in the next lecture. 7. Plan Your Video: Welcome back. In this lecture, you are going to learn how to plan your YouTube videos. Now, in the previous lecture, you learned how to find great YouTube video ideas. And in this lecture, you're going to learn how to take that idea and plan it properly so that we can turn it from an idea into an actual video that we can release on YouTube. So if you haven't watched the previous video and you haven't gotten your idea yet, I strongly recommend that you go back to the previous lecture, check it out again, find your YouTube video idea, and then come back to this lecture. Because then you and I can do it together and that's gonna make things so much easier, just following along everything I do step-by-step. With that said, Before we get started, there are a couple of things you're going to want to know about when it comes to planning. Once again, it needs to align with your channel. Just keep that in mind. You have already found your idea. Make sure that the idea aligns with your channel. And now the planning is going to make sure that we align it even better and can perform it. How much you plan is ultimately up to you. There are some people in some businesses that hardly plan anything. They basically freestyle and there are some that literally script every single word that they're going to say. Now I strongly recommend that you at least find something in the middle. Because as marketers, we know very well that marketing is about getting your message out there as quickly and as efficiently as possible. And in order to do that, you can't really afford to fully freestyle. But nevertheless, some people do, We just don't recommend it. So with that said, let's get started. Planning your videos has three phases and no matter how much are lethal, you decide to plan, you need to use all of these three phases. Phase number one is know what you want to say. Phase number two, hook them in the beginning. Phase number three is add a call to action at the end of the video. Let's go through all of these steps in detail so you know exactly what I mean. You can plan for your perfect YouTube video. Number one is, know what you want to say. This comes back to aligning your channel with your contents so that people who come to your video and come to your channel get what they expect to get. This is how you get subscribers. This is how you get high watch time, high engagement, which means better ranking on YouTube, which means even more people coming in, which means better marketing and more customers down the line. So you need to make sure that you know exactly what you want to say and that it aligns with your channel and your message. So knowing what to say can happen in three different ways. You could either one, freestyle, which we spoke about before, meaning you get in front of the camera just like I am now. And then you just blurt out your message and your content the way that you want to, The problem is there's going to be a lot of fillers and there's going to be a lot of unnecessary words and that might actually drop your engagement. So this is not something we recommend and probably a lot of retakes as well. Method number two is to outline key points like bullet points. Now there are multiple ways of doing this. One of the ways that you're going to see me do it in an upcoming live recording, then I'm gonna do probably going to be exciting for you to see there. I'm going to be using a PowerPoint and that PowerPoint are going to have some bullet points. But another very common way that you can do them, me and just Purdue very often, it's simply use your phone here. E.g. is a way that I would use it it has three bullet points. As you can see. All I would do is that I would look at the first bullet point that says who your target audience is. And then I would put the phone down and I would speak about who might target audiences until I get a good Take. And once I'm done with that bullet point, I would take it up again. And the next one is, where do you find your target audience? I would put down the phone and I would talk about where to find my target audience. Now you can add three bullet points or you can have ten completely depends on how long you want to make your video. But at any rate, by outlining your key points into bullet points and just checking them out one by one. You guarantee that all the most important words get out there and buy steel, allowing some room for freestyle That's going to allow your personality to shine through. So this is the way that we strongly recommend that you deliver all of your YouTube content. But nevertheless, the third way is that you can script your videos. Scripting your videos means that you literally write out every single thing you want to say. And what you can do next is you can put up a teleprompter, meaning something that's going to show all of the worst and it's gonna be right in front of the webcam or the camera. And then you just read it word by word or you can try to look at it, tried to memorize all of the word by words and then try to deliver it like that. Takes a little bit longer in my opinion, and also scripting them word by word like this is quite time-consuming as well. So what we do and what I can strongly recommend for you as well, or at least for most of you, if you're comfortable with that, is to outline the way I showed you on my phone and then just pull them off one by one in front of the camera and you're gonna get some great material out in no time. So that is key point number one. Know what you want to say. Key point number two is hook them in the beginning. Now, it's no secret that most people did. It has an extremely short attention span and it's no wonder we have short videos going on. People are watching Instagram Reels, TikTok videos. Everything is moving at the speed of light. And if there's something we don't like, would you scroll to the next one? We'll watch a YouTube video. It gets boring. Right-click on the next one. Everything is high pace, but that also means that you as a marketer, need to adapt to that pace. So if you want people to stay and watch your videos, you need to make sure that you hook them in the first 15 s off your video. If you can hook them within the first 15 s of your video, chances are very high, at least the data that YouTube has released, chances are very high that they're going to stay for several more minutes of your video. The more watch time you have, the longer people stay, more the YouTube algorithm is going to pick you up, the better you're going to rank, the better marketing results you're gonna get. And that is what it's all about here. So make sure that you hook them in the first 15 s of the video. And there are multiple ways to do that. You could e.g. do an attention grabbing line. You could say something like we do in one of our videos. Ten videos per week is an easy goal when you've got a system in place, let me show you how and if that is what the content is about, just using such an attention grabbing line, again, it's gonna be something that's open their eyes and say, Oh, you can create that much content. Wow, I want to hear about this, grab their attention and hold it. Now you could also give them a summary of what they're going to learn, e.g. in an upcoming video that I'm going to do about market research in three steps, just confirming what they're going to learn. Reconfirming by saying, in this video, you're going to learn how to do market research in three simple steps. That means that okay, they clicked on the title. They think they know what they're gonna get. And now I'm confirming, yeah, this is exactly what you're going to get. Okay. They now they feel safer to stay and continue watching because there's never a certainty today would click baits. So make sure that you confirm what it is that they want to see. That way they're going to feel safe to stick around for several more minutes. And that's a lot of opportunity to grab their attention even further and hold him to watch as much of your video as possible. And a third way could be a teaser for something that's coming up. Now this is a very common practice for someone in a YouTube video to say it makes sure that you watch till the end because I have a surprise for you. Or they might say make sure you stay and watch until the end. Because there I'm going to reveal how this experiment ended or whatever that your content is about. Adding a T-shirt in the beginning and make sure that they know if you watch till the end, there is a reward for you there you're going to find out what it was that I promised or the result of the experiment Iran, or the answer to the question I posed or whatever it might be completely depends on your content, but use a teaser and give them a reason to stick around till the end. There are multiple ways that you can use in order to hook them in the first 15 s. But that is the second key point. Hook them in the beginning of the video. And the third key point is add a call to action. There is a reason that you are creating YouTube videos and every single video that you create on YouTube needs to align with that purpose. Now, if you have a lead magnet, you're trying to get leads, then make sure that at the end of every video, your call to action is, remember to go down in the description and click on the link to sign up for my free e-book. Or remember, if you want to sign up for my one-on-one consultation, make sure that you go down into description. Click on the link and given me a call or sign up to my newsletter or whatever it might be. Every single video you create needs to have a call to action. That is why we're making these videos. That is the marketing purpose. Now, getting more engagement, deepening the relationship is all a part of getting better results towards that call to action. Make sure that at the end, always, always use a call to action. A call to action could be to watch another one of your videos. Because again, we're thinking long-term here. If they watch more videos, more engagement, possibility of turning them into a customer. It could be to subscribe, because if they subscribe, to get notified of your next videos, make sure also to talk about the notification bell. And if they see your next videos, the algorithm picks you up, which means you get a bigger reach, which means you get better marketing results. It could be to click on the link, like I said, or it could be to comment, to add in that engagement and start discussions in the comments. At any rate, always use a call to action. So that is key point number three. Use a call to action at the end of the video. So to summarize, no matter how much or how little you decide to plan your videos, there are three key points you always need to have included. Number one, know what you're going to say. And that could be freestyle, it could be outlining and key points or it could be scripting. Number two, always hook them in the beginning, whether that's through a t-shirt or confirming what they're going to see or whatever way that you decide to do it. And number three, use a call to action at the end of the video. Make sure that you ask them to click on your link or watch the next video, or subscribe or write a comment. Always make sure that you add in a call to action. So make sure that all these three steps are in the planning of each and every one of your videos. And then we're gonna move on to the next lecture. See you there. 8. YouTube Shorts: Welcome back. Now before we move on, we're going to talk about YouTube shorts. Now. Youtube shorts are 60 s long vertical videos that are designed to be recorded and edited on your phone. Now, if you've ever been on Instagram before, you'll know that these are basically instagram Reels, or if you will, TikTok videos. Now, YouTube has caught up with the rest of the trend that short videos that are easily created, easily edited with a music library and easily published, has become a trend. And this trend can be a part of your market effort as well together with your YouTube videos. Now, I understand that your actual YouTube videos are going to be the bread and butter off your marketing strategy, but this is a way to get additional exposure. Now, YouTube shores can be found on the homepage in searches, in channels and in notifications. And in fact, it just scrolling down on this homepage here, we're going to see that shorts or just down below looking to the left there, one of the top ones in the menu, it has home, explore and then shorts. And especially looking at our phone, we can see that in the lower bottom with, first of all have home and then we have shorts. Shorts has become a really popular thing today. Not only is it a popular way of creating content, with YouTube shorts having 57 billion views per day versus YouTube videos, 5 billion views per day. That tells you that it's popular. But we also have to remember that YouTube videos are longer, meaning they have more engagement and you can build deeper relationships, but it's still a valuable tool. Now, if I search for Gary Vee, who is a very famous entrepreneur and digital marketer. Scrolling down, you're gonna see that a lot of his top videos are actually shorts. So more and more businesses and YouTubers are understanding the power of using shores in their marketing strategy. You should too. So creating a short is super fast and super effective, and that's actually the entire point of it. All you need to do is move over to your phone, make sure that you have YouTube installed on it and that you're logged into your business account. Click on the plus down below, and then it's going to say create a short. That's the first option because that's what they're designed for the design to be recorded and edited and released on your phone. I'm going to click on Create a short. Now, this is going to access my camera. And in here, if you've ever been on Instagram and Don reals, it's very similar. It's not difficult at all. We have different options going on now I can turn the camera, I can add in a bunch of different effects in here. I can change the speed of the video that I'm about to record. I can set a timer here, so that is going to start in 3 s, meaning I can go and put my phone away and then start recording something. I can add in a background, which can be pretty cool for marketing purposes, even if I'm just using something as simple right now as the banner that we created. Now it's my background. So you can really play around with these different effects. We have a retouch here. We can do color correction, all that good stuff. And at the top here we have something that says add sound. So if I want to add sound, I can just choose a song first. Listen to it. If I decide to use it, I'm just going to click on it and then I can start recording this video. Recording this video. Now, suddenly I'm making a YouTube short. I can get my message out. I can add music, I can make it entertaining, I can make it educational, I can do whatever with it. Almost unlimited power here, I'm going to release it and now I've created a video. I'm going to click on Okay, and here it is. We can do additional adjustment. We can go to sound, we can change the sound that we just added in and pick something new. We can also add just the sound at different points in here. We can add in texts, we can change the timeline, adding filters, etc. The editing is something that you're going to have to explore by recording videos, trying out different types of editing, and then see what you're getting. But don't make these complicated. This isn't about making flashy videos. This is about being personal in the moment, being uncomplicated and deepening the relationship with your viewers is an amazing way of turning people from a viewer into our subscribers. So don't overthink this part. Then just going to click on Next, write a caption in here which is a description. Make sure the account is right, make sure the visibility is public. And then click on Upload short, and then you've created and published your short. Once again, shorts are very popular for a reason. They're simple to create and they're very simple to get released. But the meat and potatoes of your strategy should be YouTube videos. That's where you can put in the big effort, build a deeper relationship, and get the real marketing results. Use this as a way to be personal, like we spoke about before, people come for the content, they stay for the person. So on your shorts, make sure that you are more person than you are content. That is how you turn it from viewer to subscriber. Okay, with that said, let's continue on getting our YouTube video released and moving on to the next lecture. See you there. 9. Recording Styles: There are three different styles that you can use for your recording process. And those are style number one, full-screen, style number two, corner, and style number three, voice. Let's start off with the first style, full-screen. Now, full-screen means that you will be using your camera to film yourself. Well, in full screen, the same way that you see me talking right now, this is called full-screen. We start off most of our lectures in fullscreen to present the why of the lecture. Then we move on to the how, which will be either a PowerPoint or an on-screen style. In other words, full-screen is only ever use to introduce a lecture. And we always start off with the why. Now, the next style is called corner. In this recording style, you will be filming yourself, but only in a small size in one of the corners. This style is used in conjunction with either the PowerPoint style or the on-screen style. And should they ever get bored from what's on the screen or on the PowerPoint? They can just look at you while talking instead, which keeps engagement. Hi, this is our preferred way of teaching and all of our lectures use this very style. And then finally, there's the voice style. Now, a voice style simply means that you will be presenting the lecture without your picture in the corner and only your voice. In other words, if you're doing a PowerPoint style lecture, then all they will see is the PowerPoint. If you're doing an on-screen lecture, then all they will see is what's on your screen. So to recap, there are three recording styles that you can choose from. Those are, first of all, full-screen, which are used to introduce lectures. Second, corner style, which we use for all of our lectures. And finally, voice style, which presents the lecture with only your voice and not your picture. In the next lecture, you will learn how to set up your gear to prepare for your very first recording. I hope you're as excited as me and jesper are, see in the next lecture. 10. Gear Setup: So it's time to set up the gear that we have bought and prepare for our very first recording. Now, there will be three parts to our setup that we need to get right. First the camera, second the light, and third the mic. So let's start off with setting up the camera. And as a side note, if you have decided to skip using the full screen and the corner recording styles, you can skip this step entirely as you won't be needing a camera. Now, if you decided to go with a digital camera, connect the camera to your computer and we'll set it up further in the next lecture. We recommend that you put it on the tripod and place it just behind the computer if there's no space to do so, that's fine. Just place it by the side. You'll want to place it far away enough so that the camera can capture half of your body while you're sitting down like this, with very little space above your head. This is usually about 1 m away. Now, if you decided to go with a webcam than simply put it on your computer screen in front of you and then connect it to the computer. So let's move on to the second step, light. You will need to make sure that all of you is slided up and visible. Me and jesper have always used natural lighting since we work from our laptops, we've simply placed our computers in front of a window and use that light. Just make sure that you're careful not to be in direct sunlight though, is you will get overexposed. Now if you're recording from a stationary computer and the lighting in the room isn't good enough. Consider buying a ring light. Remember though, what's most important is what you will be teaching on your PowerPoint and on-screen lectures. No need to stress about the lighting as long as it is at least decent. And finally, let's set up the mic. If you decided to buy the row the desk microphone, which we strongly recommend, simply put it on the table in front of you and try to get it as close and angle to your mouth as possible, connected to your computer. And we'll set it up further in the next lecture. And if you decided to go with the row, the lavalier microphone connected to the computer and then put it up inside your shirt to hide the cable. Hook it as far up on your shirt as possible, as close an angle to your mouth as possible. Once you've completed the steps, you will have created your own minute studio. In the next lecture, we're going to set up the software to make your camera and microphone work. See you in the next lecture. 11. OBS Setup: So you've built your own mini studio. Now it's time to set up the OBS recording software. And if you haven't already, start off by going to OBS project.com and download the OBS Studio Program. Then just follow me step-by-step. Remember to pause the lecture if things are moving too fast, alright, let's dive in. So this is what OBS will look like when you first open it up. There might be slight variations depending on updates, but this is the basic outlook of it. The first thing we're going to learn about our scenes. Now scenes are basically the style, e.g. if you want to use a full-screen style or a corner style, those are going to be two different scenes. So the first thing we're going to do is create a full screen style. And we do that in scenes seen one, we're going to right-click on it, click on Rename, and we're going to call this full screen. The next thing we need to do is move on to sources. Now, sources are what's going to be included in your scenes, e.g. to create a full-screen like the one you're looking at right now, we need to include a video source. So if you're using a webcam, what we're going to do is we're going to go down and click on the plus sign, move up and click on the video capture device. We don't need to name it. We're going to click on OK. The next thing we're going to do is go to device and then select the webcam that we have. We're going to select the preset and use the highest resolution we have, and then click on Okay, and as you can see here, I am. So the next thing we want to do to make this full screen is to move down to the lower right corner, click it, drag it all the way out until it covers the entire screen. And then I'm just going to center it like this. As you can see, the resolution isn't perfect, but that's fine. It can go outside the edges just like this, as long as it covers the top and the bottom. Now, if you're using a digital camera, the setup will be a little bit different. Start off by making sure that the camera is connected to the computer. Open up camera live and you should see the cameras and name displayed. Double-click to make sure it says active and next, open up camped with and double-click on siphon and select siphon server *** camera alive. Now open up OBS in sources and add a siphon client, select source as camera live with your digital cameras name and then click Okay, and now just stretch it out just like we did before, and you're all good to go. Now the next thing we're going to do is create a corner style. So we're going to go to OBS here. We're going to go to scenes. We're going to click on the plus here, and we're going to call this corner and then click on Okay, so for this style, we need to use two sources. One stores that's going to capture our screen, and another source is going to capture us in the lower right corner. So let's start off with the screen. We're going to go down to the plus here in sources. And then we're going to add something called Display Capture. Now we're just going to click OK without naming it. There's nothing we need to do here. We're going to click Okay again. So now we're capturing our own screen. But in a way to large version in the upper-left corner, I'm going to minimize it like this. Move it up. I'm going to minimize it again like this. Now I'm going to put this in there, upper-left corner like this. I'm going to click and hold on the lower right corner and drag it all the way out until it matches just like this. Now we're capturing our screen. The next thing we want to do is add herself in the lower right corner. So if you're using a digital camera, you're going to go down, click on the plus sign, and just like before, add a siphon clients. If you're using a webcam, you're going to add a video capture device just like this. Click on OK, select the device just like before. And then, okay, now this is way too large. So what we're going to do is we're going to click on it, drag it to the lower right corner. Just like this. Move up to the upper left corner, hold it, click and hold, and then just minimize it until we get the desired size somewhere like this. Now we don't have any specific set sizes for this. We just go and fill. We don't want to cover up too much, but we want to be visible. So now we have two different styles or scenes. Rather we have the full screen and we have the corner scene. And if I want to make any changes to any of these, I can also lock one of these sources, e.g. the video captures stores. So that means that now I can play around with this and move it as I want without any risk of disturbing this because this will be set in place. I can't move around the video capture. And if you noticed that despite adding a video capture, it's not being visible than that is because the layers are mixed up. So all you need to do is change the order of them by clicking, holding and then dragging it down below like this. So now we have the display that is your background, your screen on the top. But we need to put the video capture device on top so that it can display in the lower right corner here. So I'm just going to go ahead and change the order of these again, and we're right back. Now the next thing we want to activate is our microphone. So we're going to go to the right here. We're going to click on the wheel and then go down to properties. Now we're going to select the row, the NTU is B or whichever microphone that you're using. Now I can select the row, the MTU is B because I'm using it for this recording and I can't record with this program and record for you at the same time. So for this example, I will use the built-in microphone, but you need to select the microphone that you're using. Move down. Select. Okay. Now when you're talking, you want to make sure that you set the levels correctly. You never want the sound to go above -12 right here. So as you can see, I'm in a pretty good level right now. Should I speak a little bit louder? You can see that I'm pushing that -15 now to change these levels when you're talking, you can either increase, which means that it's taking in more sound. This is too much and you can decrease it, which means that it's taking in less. So somewhere around here is the good level. Now, the final thing that we want to do for the microphone is click on the Settings here once again and go down to filters. Now we use a noise suppression filter simply because it helps remove all of the background sounds, e.g. an echo in the room or the wind blowing at the window or the computer making noise. So to do this, there are two methods you can use, the RN Noise, which automatically removes background noise. Try this out. If it works, it's great, but we found that it removes a bit too much of our voice, so we instead use the Speaks. Now, if you're using a speaks, we have founded -50 is a good level, but should the RN Noise work, then use the RN Noise. Show you how good the noise suppression is. Now you might notice that there's not really an echo, echo going around and there is no real background noise. But if I remove the noise suppression, then we can try out the echo, echo, echo. And you can notice that it sounds a little bit more. And also if I'm silent, you can probably hear the computer and the wind. So this is why we use the noise suppression filter. I'm just going to put it back there. Then I'm going to click on close. Now we've set up the video and the microphone. Next up we're going to move into settings. The first thing we're going to do is go down to output. Change Output mode to Advanced. Make sure the encoder is an x 264. Go down and make sure that the CPU usage is at a very fast so that your computer doesn't lag too much when you're recording. Then move over to recording. Make sure that the type is set to standard. Set your recording path, basically where you want the recordings to end up. I have one called OBS recordings and then I simply create a folder for each course and then I put them there. Then recording format mp4, it's the best quality we have in here, and also all editing programs except an MP4. And then move on to video. For video, you need to change the resolution to the best resolution that you can use for a lot of computer. That is going to mean using 1920 times 1080, that is the basic resolution. And make sure that both of these have the same resolution. The output is what's going to be in the final version and the base is going to be what you see and edit. Now the problem is that we're using a Mac Book, laptop that does not accept the 1920s times 1080 resolution. So the way to know which resolution to you is to set the resolution and then click Okay, set as high as possible. And now you're gonna notice that these do not match well. So if I go ahead and open up these logs just like that, and then I click on my screen and I tried to make it cupboard everywhere. You're going to notice that it doesn't properly cover unless I cut off the bottom or the top. That's going to be a problem when you're recording on screen. You don't want to cut away anything. So we need to change the base canvas. We're going to go back to settings. We're going to go back to video, change the base canvas to something else. We're going to go to 14, 40. Make sure that it's the same on both. Click on okay. Now it's way too big, but we're going to minimize it just like before. Pull it up, put it in the upper right corner, just drag it so it covers everything. And if it covers everything perfectly, this is how you find your resolution for your computer. Always try to have as high resolution as possible. And finally, we're going to go to settings. We're going to go down to hotkeys. And now we can effectively and quickly change between the different scenes simply by using binds. So if I want to use the corner style, I'm just going to select a button here and bind it there. Then I'm going to use the button just below for another binding simply by clicking here and then selecting. And now I could use one I could use to, but I'm going to use the one just below like this. So I've chosen my buttons, I bound them to switch seen for fullscreen and switch screen for corner, clicking ok. So now by clicking on these buttons on my computer, the result is going to be a quick and instantaneous change between the scenes. Very cool, very effective. And once you've done this, guess what? You are ready to move on. Clicking, I'll start recording and then you can start recording. See you soon. 12. Become Confident on Camera: If you want to become more confident on camera, you just need these three tips that I have learned from creating over 1,000 videos online and generating millions of views. Well, let's just get right into it. To tip number one, the camera isn't an audience, it's a person. When we get in front of the camera, we imagined that there will be thousands, if not millions, of people watching us right now. And that can make anyone nervous. If you've ever spoken in front of an audience before, maybe you recognize the nervousness and anxiety that came with that. But talking in front of the camera, just like I'm doing right now, is nothing like talking in front of an audience. It's actually more like talking to one person. That truth is that even if you're lucky enough to get millions and millions of views on your videos. All those people are individuals. It's more like talking to one person 1 million times. So the next time that you get in front of the camera, imagine that you're talking to one person and not a large audience. And imagine that that person is your friend, a friend that has taken time off of their day to listen to you, what you have to say. Now, this for me was a massive shift in how I spoke to the camera and how I relate it to the camera tip number 280 per cent will be mistakes. So when you get in front of the camera, it's easy to think that it's now or never time to perform. But the reality is that all the best videos also has a ton of mistakes in them. They are just being edited out. I mean, we haven't gone too far into this video and just have a look at all the mistakes I've done so far. And I mean, I mean, I mean, even after having and I mean, I mean, I mean, even after having It's how we get better at things just doesn't work when it comes to getting more confident on camera, it doesn't work when you are going to. So even after having recorded over 1,000 videos, 80 per cent of all my recordings are filled with mistakes of me just stammering, forgetting words and doing a lot of retakes. And that's absolutely okay. That's part of the process. So when you are getting in front of the camera, making a lot of mistakes, starter or Drew or whatever might happen during your recordings. So when you are getting in front of the camera doing a lot of retakes Schutter, Schutter, Schutter. Just know that it's a part of the process and all of those mistakes will be edited out later. And tip number three, don't critique yourself. Now this might be the biggest mistakes I see beginners do when they are getting in front of the camera, trying to pump up their confidence, they'll make the recording, look at the final result and then look what they can improve. Not a bad idea at all, to be honest, it's how we get better at things. Now, here's the truth. It doesn't really work when you are trying to get better confident on camera. 90% of all your camera confidence will come from one single thing, experience. Now the reason you might feel uncomfortable in front of the camera is because you are watching your recordings and you're judging yourself the same way that you imagine that people will judge you. Again, this is perfectly normal. This is the exact same process that I did in the beginning. But what I found out was it doesn't work to improve my confidence on camera. Now in order for you to become more confident on camera, you just need to accept the process. You need to accept that this is a volumes game. You just need to get in front of the camera more often and the confidence will follow. It's really nice when you're just understand that all you need to do is doing it even more to improve the confidence on camera. And after you have done about 50 to 100 recordings, then it's a time when you're realizing that this is actually a lot of fun. And then it's a time when the confidence is following you. So all you actually need to do is to get in front of the camera and build up that volume. 13. How to Record Yourself: In this lecture, you will learn three things that will improve the benefits of you recording yourself. And those are, number one, how to express yourself on camera. Number two, camera focus, and number three, background. So let's start with the first, how to express yourself on camera. Now, people like different personalities. Some prefer high-energy people, others prefer calm people, but preferences aside, everyone likes authenticity. So our formula for how to be in front of the camera can be summed up in one sentence. Enjoy yourself. Now it doesn't matter if you're nervous, Insecure have a starter, a bad hair day, which by the way isn't something we ingest spurred me to worry about. Just be you and focus on what you're delivering and enjoy yourself in the process. And as always, practice makes perfect. This gets easier and easier over time. Now, let's move on to point number two, camera focus. While this may seem obvious, it's important that you make it into a routine to always make sure that you're properly focused before going ahead with your recording. Both me and just perhaps thrown away numerous lectures because we simply forgot to make sure we were in focus. If you're using the eraser key or webcam, it has an auto-focus function that you will need to correct by first putting your hand in front of the webcam and then your face to make sure that it's focusing on the correct spot. If you're using the Canon EOS M Fifi digital camera, makes sure that you're on video mode and then just click on your own face on the display and it will automatically keep you focused. Remember to make this into a habit prior to recording anything. Finally, point number three, background. Try to have as clean of a background as possible. The less distractions there are, the better decorations are fine. Just make sure that nothing too colorful stands out and distracts with that said, the background is not super important. While traveling the world and recording, we had everything from bedrooms, two kitchens, and white walls as our background. This will not make or break your success, but a clean background will make it easier to connect with you. And every benefit we can get we take. So let's recap. Number one, focus on authentically enjoying yourself in front of the camera. Number to make it into a habit to check this your in-focus before recording. Number three, keep the background as clean as possible. In the next lecture, you will get a behind the scenes look at how a recording session really looks like and then what the after editing results will be. See you in the next lecture. 14. Live Recording Session: Hi and welcome to a live recording session where I'm going to show you what a recording session really looks like from a behind the scenes perspective. But before I go ahead and record a lecture, let me show you what the studio looks like. So first things first, I put the computer right in front of me on a table, or rather on a table that's on top of another table to get the correct height for me. And then below I have my mouse, and then I have some space for the microphone. In front of me is the camera on the tripod, and the height is put so that it's completely at eye height when I'm seated down here. So this is a very, very basic and simple setup. Now to my right, there's a big, nice window. Normally I would put this studio that you just saw in front of the window to get some nice full light all over me. But because the sun is so strong in Cyprus, it overexposed as me. So instead, I put the studio further in the apartment, and now I'm getting light to my right side instead. But the light is still weaker. But to balance the right side light from the window, I'm using a ring light to my left. It doesn't have to be a ring light. It can be a soft light as well, but this helps even out the light so that I get light on both sides of my face. Now I'm using a storage unit just to get some height because when you angle it down, it removes a lot of the shadows, which is really helpful. Then we have the background and the background is super clean. I mean, I've removed all of the paintings. There's used a small table there with a lamp on it. Nothing fancy. It's clutter-free is everything you need to have a nice background and start recording. So with that said, we're ready to start recording a lecture. Now the lecture that I will be recording is called market research. Explain. And you're gonna get to see all my stuttering, all my retakes, everything. So let's get started. Now first things first, start the camera. There we go. As you can see, very comfortable. So first, let's start camera light. There we go, starting active, and then we start camera twist or CAM, twist, sorry. Double-click on siphon, iPhone server, camera live. You've already done this, you should be an expert by now. Then we move on to OBS. Perfect. And there I am. You can see me. I'm just going to move more to the right to them or centered. I'm going to move my entire studio actually. There we go. So now the microphone is centered. Okay. So as you remember before starting any recording, I'm going to make sure that I'm in focus. I'm going to click on the screen. There we go. It's focusing on my face. Okay. And then I'm going to check the microphone levels. Hello. It's good. It doesn't go above -12. So now I'm ready. Now when I'm introducing this lecture, I'm going to use the full screen style just like this. Once I've introduced the lecture, I'm going to move over to a corner style and then continue with the PowerPoint presentation because the market research explained lecture will be a PowerPoint presentation. So let's just get to it. I'm gonna go ahead and click on Start Recording. And now I'm recording and you can see me here. And let's just get started. Center myself a little bit better. There we go. Hi and welcome to this section on market research, where you're going to learn everything that you need to know about your audience to effectively market to them. And that was the introduction. And I got lucky. Usually I need to do at least three or four retakes for the introduction, but well, lucky me. So now I'm going to move over to a corner style. Jump over to the PowerPoint. I'm going to press Play and now I'm going to continue recording. So in order to effect. So to effectively learn and market research, market research effectively learn. To be effective with your market research. You need to understand the three steps in, in order for your, in order for your market research to be effective, there are three steps that you need to understand. Step number one is who, you need to understand who your audience is. And when we're talking about who your audiences were talking about, your targeted audience, the audience that are interested in your products and services. Once you know who they are, we move on to step number two, which once you understand who they are, we move on to step number two, which is understanding where our audience is. Now. If we know who are odd, now, it's not enough. It's not enough to simply understand who our audiences. We also need to understand where to find that audience to effectively market to them. And finally, step number three, which is understanding the why, why should people by what you have to sell not from your competitors? To properly understand why your audience should buy from you, you need to understand their wants, you need to understand their needs and you need to understand what your competitors are offering to your audience. And then, and then what offering to your audience. Then you will have done effective market research. But we're going to start off with step number one, which is understanding who your audience is, reviewed it. And then you will have done effective market research. But we're going to start off with step number one, which is understanding who your targeted audience is. Hope you're excited to see you in the next lecture. And there we go. And now it's recorded. So I'm just going to close this down. I'm going to move over to the OBS screen. Then once I hit Stop Recording, well, then the recording is done and then I'm just going to send it over to editing. Now in the next lecture, you're gonna get to see what the edited version looks like without all of my stuttering with or without all of my retakes and everything. And then in the next section of this course, jesper is going to show you how he edited it the way he did. Alright, see you in the next lecture. 15. After Editing Results: Hi and welcome to this section on market research, where you're gonna learn everything that you need to know about your audience to effectively market to them in order for your market research to be effective, there are three steps that you need to understand. Step number one is who, you need to understand, who your audience is. And when we're talking about who your audiences were talking about your target audience, the audience that are interested in your products and services. Once you understand who they are, we move on to step number two, which is understanding where our audience is. It's not enough to simply understand who our audiences. We also need to understand where to find that audience to effectively market to them. And finally, step number three, which is understanding the why, why should people by what you have to sell and not from your competitors? To properly understand why your audience should buy from you, you need to understand their wants, you need to understand their needs and you need to understand what your competitors are offering to your audience. And then you will have done effective market research. But we're going to start off with step number one, which is understanding who your target audience is. Hope you're excited to see you in the next lecture. 16. Import Your Video: Hi, welcome to the editing section of this course. Now, if you like the results from Robbins, a live recording session, great. I will show you exactly how I edited that video so that you can make your lectures look great too. Let us start from the very beginning. So in this lecture, I will show you how you can import the lectures that you have recorded to prepare it for the editing process. Remember that we are going to use Adobe Premiere Pro as our editing program. Now, if you have decided to use another program, then you will need to find the same functions in your program as we are using in our program to follow along in the editing process. So let's dive right into computer and do this. So first of all, for you guys who are using Premier Pro or any other program, you would like to click on New Project. And then you would like to name this project after the name of the video that you just record it. So for us, it will be market re search, explained. Just like that. Then you are just going to pick the location of the basically the file that you are going to edit so that you can go into that file later on and re-edit it if you miss something. So you're just going to basically choose a location for that file so you can find it at any time. And you can just browse through here to just maybe put it on your desktop if you'd like to, and just choose that. I liked this location right here, but just pick your location. And then I am just going to keep this as it is because Premier Pro is a very smart program. They're always using the highest quality settings when you're creating a new project and then just click, Okay, so you might be completely new to editing videos, or maybe you are a professional already and you already know this process on how to import videos and how to edit and all of that. But if you are new, I'm going to show you all of these different settings in this program that will be helpful for you later on in this editing section. But for now, I just would like you to click here in the bottom left corner because this will be your project bins. So when we are adding later on maybe music or texts or anything like your videos and all of that is going to go into this project bin here. And then we're just going to drag that one over to our timeline here where we are going to edit your videos. But for this, I just would like you to double-click on your mouse and then take the video, click on Import. And then you're pretty much done. So well done before we start editing your video that you've just imported, you will learn how to save a lot of time and effort by learning how to use important keyboard shortcuts in Adobe Premiere Pro. After death, you will get to see me in a live editing session to get a behind the scenes perspective on what the process of editing really looks like. With that said, I'll see you in the next video. 17. The 6 Basic Keys: When we are editing in Adobe Premiere Pro, we will be using the same functions over and over again. Now, e.g. we will be cutting into the video that you have recorded to remove your mistakes and your retakes and move those clips around to make sure that they are connected into one flowing video. Now with keyboard shortcuts, we will make sure that these functions can be used by a single click on our keyboards. Instead of having to activate the function in the program by just clicking on the inside of the program, which is unnecessary. So this will save you a lot of time and effort. So let's start with finding the keyboard shortcuts by moving to your upper left corner and clicking on Premiere Pro inside of the program, and then clicking on keyboard shortcuts. The first thing to know is that your keyboard layout may look different from mine. Depending on your keyboard, you can change the language layout by moving to the upper right corner. Select the layout that you would like to use. I will be using the Swedish layouts. So first, let's learn about the six basic keys. The first key we would like to learn about is the one we will be using them most, the play stop toggle. It does exactly what it says Place and stops the clip. When you click on it, you will find it by default, Azure space key. The next key will be the Eraser tool, which allows you to cut the clip into two pieces. It allows us to cut in the beginning of the mistake and the retakes and at the end to delete those clips specific, typically, you will find it by default at your C key, the selection tool change as you're clicking function to select. While the eraser tool allows you to cut, the selection tool allows you to click and drag clips around. You will find it by default at your V key. Now, the delete key allows you to delete anything you have selected with the selection tool. Funny enough, you will find it by default at your Delete key. This soon function allows you to zoom in on your timeline to make the cutting easier. This key is not bound by default. By searching for soon in the search box. You will find this soon function. Now double-click on the shortcut line next to the Zoom command, and then simply click on the key you would like to bind it to. We will use the plus key. In this case, this is how we can bind any function or tool to any keys. The zoom-out function allows you to zoom out. You will find it by default at your Minus key. So let's recap. The play stop toggle allows you to pause and play your videos. The eraser tool allows you to cut any clip into to the selection tool allows you to select, drag and drop any clip. The delete function allows you to delete any clip. The zoom function allows you to zoom in on your timeline there. Zoom out function allows you to zoom out from your timeline. Great. Just remember that you don't need to understand or remember all of these keys and tools, you will get to see me use them in action in just a few lectures. And everything will start to make a lot more sense to you. In the next lecture, you will learn about the three speed keys, which will help you to speed up your editing process are lot with that said, See you in the next video. 18. The 3 Speed Keys: Now the more editing you do, the faster and easier it becomes. Now this speed keys will speed up your editing process are lot by removing unnecessary steps in your editing process. Now the three speed keys that you will be using, our first ripple delete, second ripple, trim left, and third ripple trim, right? So let's dive right into it. So let's start off with ripple, delete. This function allows you to delete a clip and then have the timeline move this same amount to compensate for the deleted clip. So while the normal Delete key will leave an empty space, when the clip is deleted, the ripple delete will have the entire timeline compensate for that space. This means that you do not have to move the timeline manually yourself when you have deleted a clip, which will save you a lot of time. I have bounded C key. Next is the ripple trim left. If you press the V key on your keyboard to use the selection tool, you can move the play head anywhere you want to by putting it anywhere in the clip, let's say in the middle for this example. And then pressing the ripple trim left key, it will ripple trim everything to the left of the playhead on that clip. While the function is similar to ripple delete because it happens to be only a part of the clip and not the whole. It's called trim instead of delete, now we have bounded to the Q key. And finally the ripple trim, right? It does the very exact same thing as the ripple trim left does, except that it rippled trims to your right. We have bounded to the W key. This makes them easier to remember as q and w are close to each other and Q is to the left, while W is to your right, the same way that they ripple trim. So let's recap. The ripple delete function z allows you to delete any clip and have the timeline compensate for that space. That ripple trim left allows you to trim any clip to the left side of the playhead. Now, the ripple trim right allows you to trim any clip to the right side of the playhead. So that's it for this speed keys. Now in the next lecture you will learn about the two detail keys that will help you to edit anything in more detail, more quickly. So I'll see you in the next lecture. 19. The 2 Detail Keys: Now, sometimes when you are editing your videos, you will need to do those tiny details changes to specific clips. Now there are certain keys that will help you out to make this process, Perry EC, and we actually call those for detail keys. Now, to detail keys, there are to talk about out there is first Audio Gain and second off the pen tool. Now, let's start off with audio gain. You will often need to adjust the audio levels of your recording and of the added music. By selecting the audio clip you wish to edit and clicking on the Audio Gain key, you will get the option to increase the volume by adding the number of decibel you would like to increase it width. You can also lower the volume by writing a minus sign and then the volume you would like to decrease it by, then simply hit Enter to apply it, and we have bounded to the G key. Next is the Pen tool. The Pen tool allows you to edit certain parts of your video or audio clip. If there is a part of your audio clip that is too loud, you can lower the volume of that specific section by using it the pen tool to mark that part and then use the selection tool to lower the volume by clicking on the volume line in the clip and dragging it down. You can also fade in or out video clips by using the Pen tool to change the opacity from zero, meaning no visibility to 100 per cent, meaning full visibility, then you will get the fading effect as we are using in most of our videos. And we have bounded to the P key. So let's recap. Audio gain allows you to increase or decrease the volume of any clip. The Pen tool allows you to fade in or out your audio or video clips. Remember that depending on your Adobe Premiere Pro version and a language layout that you are using on your computer and your keyboard. You may have different default keys than I do now, however, you can still edit them and bind those functions and tools to any key that you wish to use. In the next lecture, you are going to see me how I added Robbins live recording session. This editing process will also be live so that you can see how the real editing process looks like live. See you in the next lecture. 20. Live Editing Session: Hi guys and welcome back to the course and welcome to the editing session with me live. So what we're going to do inside of this video is I'm going to show you all the steps that I am going through whenever I'm editing a video in Adobe Premiere Pro. So let's dive right into it. Here we have our little bin here with all of our projects and we are having our recording here. So when you're having a recording here in the bin, you would like to take it. You would like to just drag it over to your time line. Once you have it on your timeline, you would like to minimize, just take this line here and just minimize these two lines. To just minimize the bin so that we have a larger timeline to work on, to see all of our edits on and to do our editing. Once you've done that, you would like to take this line just beneath the audio clip. You would like to drag it down to be able to see the audio. Now, me and a lot of other people that are editing their videos are often using the audio file to see whenever any faults is being made. So I'm basically editing all of my videos based on the audio file. And you should too, because it saves you a ton of time. Then you can also drag out, as you can see on the screen right now, this little line here, so that you can see Robin, basically, you take this little scroller here, scrubbed through the clip and as you can see how it lays out in the top here. So I am going to zoom in and zoom out using my mouse. As you can see here. I'm just going to zoom in and zoom out using this scrolling wheel and some buttons on the left-hand side on the mouse. Maybe you are using your keyboard to zoom in and zoom out. That is totally fine. But this is a type same time-saver for me at least. So let's get right into it. So I'm going to zoom in on the timeline here. And I'm going to see wherever robin is starting this video based on the sound. So let's have a look. So if I'm zooming in here and I'm just scrubbing through, you need to click Yes. But above this little yellow line here, as you can see, here, you can see the seconds. So here is zero, here is 4 s, here is 9 s. And the more I'm zooming in and zooming out, you can see more seconds or basically time stamps. So biased scrubbing through here, I can see that Robin is not really into the video already. As you can hear, I'm recording. You can see me here. And let's just get started. Let's just get started. So he starts his recording here, as you can see on the audio file. So what I'm going to do is I'm going to go to the beginning of this. I'm just going to leave a little space just before he starts talking. Because if you look on his face and his body language right now, he's already inside of what he is about to say. So therefore, I'm just going to lower his hands a little bit like this. So it's looks a little bit more natural. Then I'm going to use a shortcut. I'm going to use that Q. So the Q key will delete everything before he starts to talk. So if you just look on the timeline right now, I'm just going to press the Q key that you can see that the whole clip with the audio and the video just jumped back. So you don't have to cart, you don't have to use any other shortcut, because Q will just move everything to the beginning. So let's listen to the video. Hi and welcome to this section on market research, where you're going to learn everything that you need to know about your audience to effectively market to them. Awesome. Then we have some dead space here. Basically, he is not seeing anything, so I'm just going to cut here with the C key. I'm going to cut here. And then I'm going to move the clip all the way here. And you see he still has his palms up. I'm just going to cut here. Then I'm just going to click on the Z key. And they will automatically be moved to getter, which is also. Then, I'm just going to listen how the cut turns out or sounds to them. And that was the introduction of the cut. If you listen to it again, you can hear that it goes pretty fast and that's okay. Give it to them. And that was the introduction. Runs smoothly. So let's just continue getting to them. And that was the introduction. And I got lucky. Usually I need to do at least three or four retakes for the introduction, but well, lucky me. So now I'm going to move over to a Here he explains everything that is nothing to do with market research, explained which this video is called. So he doesn't start, as you can see as I'm scrubbing through here, he doesn't start to speak continuously. I can see that on the sound here, as you can see from scrolling in, we can listen to him. So to effectively learn a market research to fit mark. So as you can see here, you see us reduce and there's a lot of mistakes actually in our videos that we need to redo, basically then do retakes on. So to be effective with your market research, you need to understand the three steps in. You can see another retake in order for your in-order, another retake. But actually here, you can see here it starts to run even smoother as you can see on the sound. So based on the sound, what I'm going to do here, I'm just going to scrub all the way a little bit before the sound starts here and not on the sound. If I click on the sound or cut the video on the sound, it will sound like he's jumping into it right away. I'm just going to cut here, cut on that line. And then I'm just going to remove this part using the Z key. So let's listen to this copies of them in order for your market. Awesome, that sounds really good. Let's listen to, once again in order for your market research to be great. So what I'm going to do now is I'm going to listen to this clip. Once I've listened to this clip and you should do that too always, then I'm going to go to the end here and try to connect the sound or the voice, basically, the voice here to some of this clip here or here. Basically if he's like redoing and retaking a lot of clips, then I'm just going to try to find that. So let's listen to the end here. We are talking about your target audience. Audience that are interested in your products and services. Once you know who they are, we move on to step number two, which we move on to step number two. So let's listen for once you understand who they are, we move on to step number two, which is understanding where our audience is. Now, if we know who our odd understanding where our audiences. So I'm just repeating everything that he's saying in my mind to try to understand, like the flow of the entire video. Now, it's not enough. It's not enough. It's not enough. Okay. Let's listen there again. Once you know who they are, we move on to step number two. Once we know who they are. And once you understand it, once you understand, so once you understand, so let's find one. So I'm just going to say real quick once you know. Before he says once, as you can see here, it starts here on this audio clip here. Then he does a little breath here. Now you can keep this little breath, as you can see here where my mouse is at. Or you can skip that too here. I'm just going to skip that for this and listen to it. So I'm just going to clip here and I'm going to clip it here or cut it rather, and then the Z key. So let's listen. Students Services. Once you understand, as you can see, it runs really smoothly doing this process over and over again, just keeping a little bit of dead space, too much dead space, we'll just look terrible and sound terrible. It would just look like he is preparing himself on the next clip. The clip before it just looks like he's freezing, so just try to find that fine balance and you're good to go. So let's listen to that once again. Once you understand who they are, we move on to step number two, which is understanding where our audience is. Now. If we know who our odd, it doesn't read well, it's not enough to its okay. So I'm just going to cut this here. So I'm just going to use the CQI MDS, going to cut it over here lets me, as I'm using a pretty small computer. So that's why I'm going to have to zoom in and zoom out. A lot of times I'm using and 13 inch MacBook Pro, it would be better without large computer if you have that home, then use that. So I'm just going to cut that here. And then I'm just going to press on the Selection tool, the V key. I'm just going to press the clip and then the Z key. And then let's listen to this is, it's not enough. Let's listen from here, understanding where our audience is. It's not enough to simply, so as you can see, it runs really smoothly doing this process over and over again. I'm just going to click the Space key once again, our audience is, It's not enough to simply understand who our audiences. Then I'm just going to redo this process over and over again. Listen to his voice and when he starts to do any faults or any retakes, I'm just going to cut their fares are offering to your audience. And then, and then he starts with end, then. Let's listen to the next clip here and then you'll have then, okay, Awesome. Then I know that I'm just going to make a cut before he says and then to your audience. And so for this, I would like to cut just after his breath because in my ears that sounds way better. If not, when I've cut it together and listen to that transition, then I'm obviously going to remove that. So I'm just going to cut it just before here. Press on the selection key and press on z. Let's listen to it or offering to your audience. Then you will have done effect awesome by keeping that breath. It still will run really smoothly. There's a market research, but we're going to start off with step number one, which is understanding who your audience is. Renewed it. Then you will have done, and then when does it start to say, and then you will have done effective. Okay, So this whole clip here are basically this whole, you can see all of this part. I need to redo it. He says, Okay, redo it. And that can also be something for you to remember whenever you are recording your videos, you can tell yourself by either like doing this or by years saying Remove or redo that part. It will help your process when editing a lot. I'm just going to cut just before that. And click on selection tool and click on z. And let us listen to that. Once again, the Inquisition, your audience, and then you will have done, okay, Let's listen to it once again to your audience. And then you will have done a market research. But we're going to start off with step number one, which is understanding who your target audience is. Hope you're excited to see you in the next lecture. Okay, I hope you're excited to see you in the next lecture. Then you can see that he is still talking a little bit. Here we go. Now it's recorded. So I'm just going to awesome. Now let's record it. Okay, so he just stops after this little sound here. So I like actually, because later on I will show you the pen tool on how you are fading out the image of him. It turns a little bit dark, dark, dark, dark, and then like the video stops. So I like to keep a few frames, or frame is basically 123. So if I have this clip here, I'm just going to 123 like that, then I don't need to do anything others, if I just want to cut this away, I can use that. What was it called? The ripple trim, right key, which is W. I'm just going to clip, click that and let's see how that looks like, stuff like that. Awesome. So this is basically the process, the editing process that we are going through whenever we're editing any videos. And as you can see as a whole, it's completely finished. We started at around 3 min and 9 s or give or take. And now with a few clips like this, we have a full video of 1 min and 22 s. So we cut it off right, like 2 min of that video. So this is basically the process that I'm going through every single time I'm editing a video. Now, in the next video, I am going to show you on how you can add a name tag on your video. And then we're going to move on to add in some music. Where to find music, how to add it in, and how to make it a little bit with the sound. So everything turns out to be perfect. With that said, See you in the next lecture. 21. Add Name Tags: If you have been following me step-by-step so far, then you should have your videos edited by now. Now, if not, I recommend you to just go back a few lectures and follow everything I do onscreen so that we are on the same page. Now, let's learn how to add a name tags to your lectures. Adding name tags is a great way to connect to you better, which means more branding for you, which is great for your longer-term success. This lecture, you will learn how to create your own name tags with the font and the effects that you would like to use in when you are happy with it, you will learn how to save it down as a preset in Premier Pro. So you can always just take it and drag it and drop the name tag into your lectures. It's a really quick and great process. So let's dive right into the computer and create your first intact. Alright, so let's start off where we ended the last video. So right now, I would like you to just click on this timeline to have it marked with a blue line around like this. Once you've done that, just click on File, we are going to go over sequence, create a new sequence. So let's name this name and then click on. Okay. Once you have done a new sequence, you can see we're having the recording here and we're having the name here. So two different sequences. They're not tied to one another. So you can go into them each and edit one thing and the other won't be affected. On here. We're going to create a text layer. To do so, we're going to click here on the Type Tool. You can click on T on your keyboard. I'm just going to click here and then click on the screen. Then if I'm just zooming in here, you can see that we have created anew little effect or a new text layer rather, I'm just going to drag this out. This text layer. If I'm just going to drag it out, I can see that it's around 5 s long. Then I can write e.g. here, a name. So I'm just going to write the name here. Let's say robin. So he is the instructor of this video. I can Then, if I would like to maybe give him a title, I can just click on my Enter on my keyboard and then write cores in structure. And then what you would like to do is click on essential graphics on the right-hand side. Once you are in the Effects tab up here, click on essential graphics. You can mark them, e.g. the course title. If dad is way longer than the name of the instructor, and then you can just choose another font size for this, I'm just going to click 60 and click on Enter. And that's way better if you would like to change the type text or the font of the text, or you would like to make it thicker, or you would like to use any colors, etc. You do that here also in this Little's Essential Graphics section. So if I would like to have these texts in another color, you can click here on the fill and you just change that around. Let's say if you would like to have it in red, you click on Okay. And then you can see that it takes turn red. I'm just going to click on Command C or zed, two years to remove that effect. But you see you can play around with it if you don't have it marked so markets. And then you can add some shadows to it as well. So if you would like to have it white, but you would like to have some shadows around the text. You can add it by just clicking here and then adding the desired color of the shadow and how large you would like it to be, et cetera. So here you just have to play around because this will take hours and hours for me to explain all the smallest details. I'm just going to make this white as it is right now. And then if I missed marketing all this text, I can change the font, the text type. So if I would like to e.g. make this medium, make it a little bit thicker. Or if I would like to maybe have it in another font style like this going crazy, then you can do that. Well, I'm just going to click on command. So I like this. I'm just going to click here. Then I can just move this text around if you would like to have it in the lower left corner or lower right corner, you can have that. We'd like to have it in the lower left corner. So I'm just going to drop it somewhere here. I'm just going to click on, click on an empty space. And then if I like it there, maybe I would like to move it in a little bit, move it up a little bit somewhere here. So just play around with the positioning of your name tag. Once you are completely satisfied, what you would like to do is to add an effect to this. I'm just going to scroll up a little bit. So in the top here, under the Effects tab, you can click on effect. And then you can search for different types of effects. I'm just going to take this effect here. I'm just going to drag it on top of the clip and drop it. Okay. Then in the top left corner you can see this arrow. I'm just going to click on the Effects Control. Click on the clip once again. And then you can see crop here where it says crop. So if you have a look on the text right now, I can have it up here, e.g. from the top. So if I'm just going to drag it here, as you can see, it disappears. And it appears, it disappeared and it disappears. So e.g. if I would like to start without the text and then I would like it to appear. You have to do like this. So first in the beginning, you would like to just take it from the top and then you just make it disappear. So let's say 100%. Then you would like to click here on the Toggle animation. If you click a onetime, let me just make this a little bit bigger so you can see this area here. A formula's going to click here on Toggle animation one time with my mouse. You can see a little box appears here where my mouse is at. I'm just going to drag this out around two, as you can see here, 215 somewhere like that. And then I'm going to take this click on Cerro on my keyboard, click on Enter. Then it appears right in the middle of the clip somewhere. And then I'm just going to drag this all the way to the end. Because in the end of the clip we would like the text or the name tag to disappear once again. So it starts without it and it just appears and then it disappears once again. You can do this from the sides, from the left side or from the right side. It's up to you. Then we're going to click on 100 here, 100, and click on Enter once again. So let me just play this for you. It appears and disappears just like that. So this is how easily you are creating any type of effect to your name tag to save this down so you don't have to redo this process over and over again. You just mark this little name tag that you have created here. And then right-click on it. Scroll down all the way to where it says Export as motion graphics template. Click here. And then just give this a name. For this, it will be Robin name tag. Then I know every time that I'm editing a video, I know that this name tag is a Robbins name tag. Then you just have to drag it to my video and just releases on top of it. I will show you in a second how to do that. Then you would like to click on, okay, once it's done, I'm just going to clean up a little bit here. We're going to move back to the recording. So here's the recording. And then we are going to add a layer on top here. I will show you what I would like you to do is you would like to go to essential graphics. You would like to click on Browse. You would like to smooth this out a little bit and try to find anything that is called the name that you have picked. So I'm just going to take Robbins name tag here. I'm just going to drag this. As you can see, it starts to become a new layer here. I'm just going to drop that on up above your recording. And then if I'm playing this from the very beginning, let me play this. Hi and welcome to this section on market research, where you're going to learn everything that you need, the cool, right? In the next lecture, you will learn how to make your lectures even more awesome by adding music. I'll see you in the next lecture. 22. Add Music: Music can make a big difference in the feeling our lecture gifts. So therefore, in this lecture, you will learn how to find and use copyright-free music to make your videos even more awesome. It's very important to find these copyright free music out there. For this AddHealth, we use something called Sound Stripe. And to basically find great music in this great grades program, we just go up here to that music tab. Once you become a member. And then you can just pick any mood of the music, the characteristics, the genre, and the energy to instrument, the key, and all of that good stuff. If you know anything about music, then you probably know a lot more than I do. But for me to find these songs, I basically just go with the mood here. So if I would like to have a calm piece of music or sounds, Then I just click here, and then I just click here and listen to it. Okay, I don't want to call my pink. Let's listen more. Now. Let's see in the shield tabs. So I'm just going to uncheck this com tab and let's see what we can find. That is a little bit to chill and little bit too low key for me. And for videos, you normally would like it to lift up the video a little bit. So maybe go with the mood of either fun, happy. Let's have a look in the happy tab, what we can find. Okay, it feels like we're having hit the jackpot with the first one, but you can just continue listening and then you can scroll through the clip. That's a little bit low key, but I like this one. Awesome. So let's try this one out. So you just have to click here on license. And then you would like to use click what is the name of your project for us? It's called the market research explained. And then it is, What is it? It is a class project video. It's class project. I cannot really find anything that is good. So I'm just going to click on other, maybe you have better eyes than me, then I'm just going to click on a generate license. Amy just totally missed this. I'm just going to click here on no, this is not a project for cable television. Generate license, the MP3 file, then it's downloaded to my computer here. So what I can do then is I can just go to my recording or do my editing. And then I'm just going to drag this sound or the voice line a little bit up here. Drag this out, double-click here in your bin. Click on Downloads, click on that file and click on Import, and then you scroll down until I find it. Here it is. I'm just going to drag it out to the timeline here. I'm just going to drag this timeline out like this. If I'm zooming out here on the timeline, you can see that it's longer than the clip itself. So to fix this, what you would like to do is you would like to take this clip of the music and just drag it until it snaps. You can see it snaps. And then I'm just going to drop it there. Now. Just be aware if I'm going to play this right now, it's going to be very, very loud. So just have your headphones that you're listening on this course on a little bit further away from your ears. I'm just going to play this and then we're going to change the levels. So listen to this. So you can see, you can't even hear Robin's voice. So we have to mix a little bit with this. To do that, we're going to zoom in on the timeline. I'm just going to move this up a little bit. So I'm just going to minimize Robin. I'm going to move this little clip again. And then you would like to have your music at around -40 decibel. Now there are two ways you can go about to change the volume of any clip, regardless if it is Robbins voice or if it is a music clip. So to do this, I can take this line as you can see here. And then I'm just going to, I can drag that down and you can see that decibels that is going to just move down. Or I can, if I'm clicking on command, I can click on the clip and click on G, The G on my keyboard, which is gain. Then I can click on minus four t decibel, and then I can click on Enter. And then it's going to be the same. Now, as you can see, that clip just looks terrible like this because you cannot see the ups and downs of the clip. So I really like to use the drag and drop the line little bit below. So I'm going to go with that. I'm going to click on Command or Control Z to redo that. And then I'm just going to take this line and drag it down to around -40 decibel. So we're going to listen over and over at this again to see that we don't make the music or the music doesn't overtake Robbins voice. If it does that, either we have to increase the volume of Robin's voice or we have to decrease the volume in decibels of the music clip. So let's listen to it. Hi and welcome to this section on market research, where you're gonna learn everything that you need to know about your audience to effectively market to them in order for your market research to be effective, there are three steps that you need to understand. Step number one is who you need to understand. Okay? So Robbins voice to low, as you can see here on the volume, we're having Robbins voice at around 24 to 18 decibel. So if you listen and look here on the volume here, who your audience is. And when we're talking about who your audience is, we would like to have Robbins voice at around -12. So what we need to do is we need to take all of these clips. I'm just going to mark all of them. I'm going to click on the G key on my keyboard to gain. And then what we would like to do here, we would like to increase the volume of his voice. So let's start off with six and then click on Enter. And let's listen to this again. Hi and welcome to this section on market research, where you're gonna learn everything that you need to know about your audience to effectively market to them in order for your market research to be effective, there are three steps that you need to understand. Step number one is who you need to undertake. Think it sounds really great. So this is a good match. Now we're having the decibel levels at minus around 40, 43 something, and then we're having his voice at around 12 decibel. So to just make sure on how much the level goes up, if you would like to listen any clip individually, what you can do is you can click here on mute. So then I'm just going to mute this track, hear his voice, and then you can just listen to the background music. And as you can see, it's hits around 43 somewhere. And if you would like to increase this, you just take this line and then you just drag it up a little bit. So maybe 240. And then you can remove this mute track again and then listen to it again, which is understanding where our audience is. It's not enough to simply understand who our audiences. I'm just going to lower the meal mole volume in my, in my head for say a little bit. We also need to understand where to. I liked it a little bit better at around 43, if it's possible, no, it's not. So then I can just click on again and click on minus three on that clip, on the voice clip and then listen to it again. You find that audience to effectively market. Okay, so you need to do this over and over again. You need to listen to the music. You need to listen to the persons, your own voice or the person or in the lectures voice. And just make sure that the voice doesn't get overtaken by the music. So this is the process that we're doing. This is how you are finding copyright-free music. In the next lecture, you will learn how to export the video that you have edited and what the best exporting settings are to make sure that your videos is of high-quality. See you in the next lecture. 23. Export It: So it's now time to export the editing that you have done. Exporting basically means that we're going to go over a process to turn all of your files into one format that you want to with the settings that you choose to go with. So let's dive right into it. Alright, so now you should have your name tag here. You should have your video, you should have your voice and you should have your audio clip just below here. If you would like to do some fine tuning, I will show you one thing that we are using in our videos. We are basically going to the end of the video like this, where you can see a black screen. We're jumping in on time here, and then we're just skipping through maybe 123456 frames or so. We are clicking on the P key on our keyboard. We are clicking on this line here. We're clicking all the way to the end here on the line, as you can see. And then we're just dragging this down all the way like this. And this will give this video a fade-out effect. So if you look on the screen right now, and I'm just dragging this cursor along line. You can see that it's just fading out in the end like that. And I'm going to go ahead and do the same if I'm assuming in a little bit here on the audio clip, we're going to go ahead and do the very same thing here. I'm clicking here. I'm going over all the way here, clicking here. And as you can see right now we're having a volume of around -40 decibel. I'm just going to decrease by dragging it down to around, let's say 58. And then if you would like to add on fade-out effect, just click on this little circle here and you right-click on your mouse and you are clicking on ease out, then you will have an ease out effect on the audio clip as well. Let's see how this looks like. See you in the next lecture. So you see the music doesn't stop right away and Robbins recording doesn't stop right away with a harsh cut. So this is something that you can do as well in your videos. Let's look at it again. Excited to see you in the next lecture. So it's a little bit fade out. You can extend your fade with a little bit more frames, meaning a little bit more of the clip, or you can have it a little bit shorter. It's up to you. If you don't like it, then you don't go with it. Anyways, let's jump in to the exporting settings. So once you are done, completely done, you would like to the selection tool click on your hole at timeline here. Then you would like to go up to File. Then you would like to go down all the way to export click on Media. So here is where it gets interesting. So Premiere Pro is a very smart program. So you don't have to twist around a lot of things in here. Let me show you what I mean with this. So if you go here on format, you just go with H dot H.264. This is by default often. And then you go to preset here, and then you click on the scroll down here. So if you would e.g. take the wrong let me scroll this so you can see here is the video. If you by accident, take default, the resolution or preset here, it will look something like this. You can see we would like the whole screen to be covered, no black parts in the screen. So to do the best possible settings, we have found that YouTube ten ADP, full HD. This is the best quality that you can export your file seen when it comes to Adobe Premiere Pro. So it matches the highest quality for videos. And then once you are done with that, you would like to give this an output name, as you can see here. So we're going to put this on desktop and we're going to give this a name. And often, what is really interesting to just have track of all of your videos is to give it a number. So if this were e.g. the first video, we're going to type in number one like that. And then you have the name here, market research, explain. So you can always find these by numbers. So we have the first video, second we do a third video for video and so on. So we're always numbering all of our videos and then you basically click on Save here. And once you've done with the output name, you just go down all the way, all the settings here looks great. And then click on Export. Now, depending on the length of your video, these exporting process can take you anywhere from five-minutes up to 1 h. For more complex editing, it can take longer, but for smaller files like this, one to 2 min, it takes you a couple of minutes to do. Oh, it's finished. So let's go and check it out. So here it is, and let's help. Hi and welcome to this section on market research, where you're going to learn everything that you need to know about your audience to effectively market to them. Okay, Let's go to the end then have a look on how we are just fading this out. Your targeted audience is hope you're excited, see you in the next lecture. Perfect, and that is all raised to the whole editing process. Now, in the next lecture, you will learn how to back all of your edited videos up in the best way possible. Remember that you cannot be too careful protecting them. See you in the next lecture. 24. Back It Up: There are several reasons why it's so important that you are backing up all of your edited videos. You would like to make sure that they are always stored and protected at all times, somewhere safe. In your case, your computer crashes or you get hacked. Now, they take up a lot of unnecessary space on your computer. Needless to say, you would like to backup all of your files. It's very important. So let's dive into our process on how we are backing up all of our files. So the backup all of our files, we are using Google Drive. It's a really great service where you can just drag any clip in to any folder and it will be backed up. So as you can see here, this is our organization and we are now in the Courses tab on our drive. And we're having business courses, communication courses, of course creator, full-time marketing courses, neutral cut files that works with all courses and Skillshare courses, Updating modes. So whenever we need to update any courses, we're just putting all of those notes in here and we are updating all the courses and putting all those files in here. So this is our process. Well, let's go into marketing courses. And we have just created a new video for market research. So this is our organization. Basically, this organization helps us a lot. So let's go into a market research here where we are going to put our edited video. We're having all the edited files. So when we are finished with editing, we drag it in to this folder. We're going to go into this edited files, and we're going to drag this file over to this little button here and drop it like that. And this is basically the process that we're going through every time we are backing up all of our files. So if we go back here and we would like to create a new folder in Google Drive. You are, you're right-clicking on your mouse and you are clicking on New Folder. Remember to keep things organized. It will help you along the way. You will thank yourself. Later, I'll see you in the next lecture. 25. Upload Optimize Video: Welcome back. In this lecture, you are going to learn how to upload and then SCO optimize the video that we have just created and exported. Let's get started. We're going to start in YouTube homepage, like usual. We're going to move over to the right where it says the plus here, and then click on Upload video. Then I'm just gonna go ahead and select files. I'm going to find the marketing research explain and click on open. So let's get started. This is when we're really dive in and start getting some benefits from the work that we've done earlier with planning our videos and finding a great idea, a low competition keyword for our video. Now, the title is going to be the low competition keyword title that we found earlier on in the course. And that title was how to market research in three steps. So the title is very easy. We've already done that research now, next up is the description. What is your video about? Now, remember, the YouTube algorithm is very clever, is going to listen to the audio of the video to figure out what it's about is going to look at our channel, is going to listen to our title. And then it's going to look at the tags and everything to figure out what is this video about. It's not all about the description, but the description is important for two reasons. Number one, it does help the algorithm, but also number two, it helps people, potential viewers to better understand what is this about? Is this worth looking at and it's worth staying for? If you have no idea what to write in your description, the easiest thing to do is just look at your competitors. So I'm gonna go ahead and do that. I'm gonna go over here and I'm just going to use the very title that we're using, how to market research in three steps. Now, this is what we're looking to rank for, and these are the ones ranking at top. First one we have the hot chart. If so, what I'm gonna do is I'm going to hold down command and I'm going to click on the top ones. So that's 123, just using the top three ones, it's usually a great way to go about it. So here's the first one. I'm going to scroll down and I'm just going to look at what this description says. Your product will fail if you don't understand your users. Thankfully, you don't need a lot of money to do market research, write and create customer delight with hot jar, you can do market research in three easy steps to what they're doing is adding in the fear that your product will fail if you don't understand your users, which is why you need this video. That's a great approach to add to make sure that this video is valuable to you. Because if you don't understand market research, you won't be able to sell what it is that you have to sell. Fantastic intro of the description, moving onto the next video scrolling down. Now, amazingly, this one doesn't actually have a description adult. So once again, it's not all about the description. It is a tool that's going to help viewers, is going to help the algorithm. But it's not one of those make it or break it. But we use all of the advantages that we can get, especially as a small channel. And then let's check out the third one here. Scrolling down, looking at the description is as market research helps you define the demand for your product or service, is an important step before launching a new e-commerce business. He's explaining why this is important and what the value is. So normally I would read through these, I would start getting some ideas coming up in my mind and then I would work on the description. And of course, making sure that it aligns perfectly with the content. Now, I'm already saved some time by writing a description beforehand. So let's look at that. So the description that I've read and it looks like this, learn how to do market research in three steps. Once again, just confirming what it is that they're looking for step number one, I'm explaining this step and explaining the tip number two and I'm explaining step number three. Why? Because if they're interested in a three-step approach, I can give them the three steps right away. All of the details are in the video. So this is a fantastic way to increase their interests and confirm that this is what they're looking for. And then at the bottom, I sit in this video, we'll break each step down one by one. Yes, there is value for you to come here and watch this video. And finally, as I always recommend that you do with every single descriptions as well, adding a call to action. And I'm using emojis here too, just to separate it from the actual description of the video and I write, do you want to take your marketing to the next level? Visit Robin and jesper.com and finding these emojis are super simple. Up here you have all of the smile is you can search for star and you're going to find that or you could serve for chicken. There you go. And then just click on it and you're going to get it just like that. So super simple to do. So once again, I recommend looking at your competitors, understand the angle that they're using. Use a similar angle and get into the mind of your viewer. What is it that they would like to read and then add in your call to action at the end. So once again, two steps. Look at your competitors and get into the mind of your viewers and adding a call to action at the end. Now, scrolling down, we have the thumbnail and the thumbnail is very, very important. Most of your audience is going to see the thumbnail before they see the description. So we're going to dedicate an entire lecture to that, and that's gonna be the next lecture. So let's just leave it for now. Scrolling. Now we have playlist. So what you could do with playlist e.g. is to create themes. So e.g. how to market research in three steps. What I could do is make one video for each step and make them into your playlist. And then make sure that they watch all of those videos. That's a great way to have people watch more of your videos, drive up the watch time and drive up your engagement. Amazing way to rank better on YouTube. That is the exact sort of behaviors that YouTube algorithm rewards. But we're not going to use any playlist for this one. That's a strategy you can use later on when you have more material and scrolling down the audience is not for kids and it's going to be, no, it's not made for kids by default. You're going to have a ton of limitation made for kids. So that is not the sort of market that we are in scrolling down. We're not using any paid promotion. This is for affiliate marketers. If you are an affiliate marketers are an influencer of any sort. You need to check this if you're promoting something in the video, we're not promoting someone else's material in any way. In this video, scrolling down automatic chapters, you want to allow this to have automatic chapters. Automatic chapters look like this. It allows YouTube to find what you're talking about, e.g. here, and divide them up to different chapters. I could just hover my mouse over and see here we are talking about online courses. Here, digital assets here, membership sites here, digital templates and tools here in music and art here, digital services in here. Well, this was all digital services. So digital products to sell online 2021. This just helps your audience and navigate and see what the video is about. Allow you to do this because they're going to reward you with the ranking because you are more malleable with your content, but also because this helps your viewers actually see that. Yes, what I'm looking for is in here, okay, this is going to include some interesting things, or they're just going to jump straight to what they want to listen about rather than exiting the video. This is something I strongly recommend that you allow YouTube to do. And then we also have tags. Now, tags aren't super important. They used to be in the past, you would spamming the correct type of keywords in different forms of tasks and you would rank well in YouTube. But the YouTube algorithm is way, way too smart for that today. And a lot of publishers and influencers and businesses don't even use tags in their videos, but they do help a little because they help the algorithm understand what your video is about. So thanks you too buddy. What I recommend you do is just look at your competitors. Once again, all I'm gonna do is that I'm going to head over to YouTube's main page here. I'm going to search for how to market research in three steps are very keywords. The title we're using, note that these are our main competitors. And then to the right here, you're going to have a section that says View Details. I am not sure why these are layer like this. This is clearly a bug going on, but you're going to click on View Details. And what's going to happen is that you're gonna get the tags of all of these videos that are ranking highly. So e.g. here, this is the highest ranking video. She's using, market research, user experience, user feedback. I'm just going to click on Copy Tags right here and then copy to clipboard. I'm going to head back and I'm going to paste it in. Now we have a couple of tags. I'm gonna go back, I'm going to scroll down and he's not using any tags. Here we have a couple of tags. I'm going to click on Copy Tags just like that. Copy to clipboard, go back and paste them in and then make sure that you remove things like Adam Earhart, you don't want to rank for his name and look through and make sure that everything makes sense. Because if they do, we've already filled out all of our tags in literally no time. So this is the approach that I recommend that you use. Just make sure that you run through this and look at them and make sure that there's no random or weird tag in here. Just going to have the algorithm confused and think that your content is about something that isn't scrolling down. We have the Tag Tools here is heavily limited because we're using the free version, but the method I just showed you, it's more than good enough. It's going to allow you to get a ton of tags in no time scrolling down. None of these is something that we need to set up. And then going down, we have category and we are actually in education now, this isn't going to help baton. Once again, the ranking factor is going to be what the algorithm can hear from the video, from the title itself, from the description, etc. But again, there's this little extra boost. So when it comes to the category we are in education, the type is how to, how to market research. And there's going to be nothing additional for us to sit up here scrolling down comments and ratings, I'm going to click on Allow all comments, even the difficult ones. And the reason is simple. When you are a tiny channel, more comments to the algorithm means more engagement and that exactly what you want in order to rank better. So for now, use allow all comments and then there's nothing more to do here. Before we move on. We're going to scroll up and then we're going to zoom in on this part, the thumbnail part, because we are going to create our own thumbnails so that it looks better than this. That's going to represent or veto because the thumbnail is gonna be the first thing people see and it's going to be our main tool to get real people to click on your video. So we'll talk a lot about the algorithm, but in the end, you need to get people to actually want to click on your video to get those marketing results. So let's go ahead and create a thumbnail in the next lecture. See you there. 26. Thumbnail: Welcome back. In this lecture, you're going to learn how to create professional-looking thumbnails for this YouTube video and for all your future YouTube videos. And this is essential because your thumbnail is the first thing people are going to see in regards to your YouTube video is not going to be the content. It's not going to be the description is going to be the thumbnail. We need to make sure that when you've gone through all of these efforts to find low competition keywords, optimizing the title, the description, your channel, yada, yada, and you're actually ranking, you need to make sure that when people see you, that's the essence of ranking people can see you in the search results. They are gone. I want to click. If they don't want to click, you're going to have zero results in your marketing efforts. So the only way to get those clicks this is by using an attractive thumbnail because it's the first thing people see. Now, if we go to YouTube and we use the title we're using how to market research in three steps. You can see these are the thumbnails that people are using. And generally you're going to see that videos with more views usually have a better looking thumbnail. And that's not by accident, that is completely by design. This one. It's a decent and it has a few views in a very little timeframe by the way. So that is a good job right there. This is a pretty good looking thumbnail looking down. This is an absolutely dreadful looking thumbnail and it has only a few views in an entire year. So there's a strong correlation here, scrolling down Adam Earhart, as you can see, he has fantastic looking thumbnail and he has 170,000 views. So that is not the reason why he has all of those views, but that is a main contributor to why hairs that many of you, it's very important to have a good looking thumbnail scrolling down. We're going to continue seeing these great looking thumbnails, more views. This is probably one of the exceptions. I think this looks pretty nice, but too much text. Anyways, let's go ahead and create our own thumbnail. And we're going to do that by going to canva.com. Now, just like before, if you don't want to create your own thumbnail, you can go to fiverr.com and have a designer do it for you. But if you're going to create a lot of videos, there's probably going to be a bit of a money out. But again, if you're a successful business that's making money, that's probably not gonna be a problem for you, but to do it yourself, which is very quick and very effective, all you need to do is go to canva.com and search for YouTube nail. And right down here we have a YouTube thumbnail. I'm going to click there. So we have a ton of different options. Now, what I am going to do, first of all, is I'm going to go down to theme and I am going to click on tutorial because what we're offering is actually a tutorial is an educational how-to video. I just want to bring in that the mean there. I'm going to click on that one. I'm going to scroll down and I'm also going to click on the prize for free. So we're only getting the free stuff now, to be honest, most of these look really, really good. So what I want to think about when it comes to my thumbnail are going to be three things. Number one, it needs to have space for a face my picture, because once again, people come for the content, but they stay for the person to make sure to make it as personal as possible. Number two, what it takes, am I going to have on the video? And how much space do I need for that takes two. I need one row, two or three rows. And number three, what the overall look and decide, do I want to, I want something flashy or something simple. Now, I'm looking for something decently simple and I am looking for three rows of text because I want to use to take how to find your customers. And I'm going to explain in a second why I'm using that takes but scrolling through all of these and looking at it, this one just sticks out for me, so I'm going to click on that. Now, this shakes off almost all of the marks. There's space here for my own picture, or rather I'm going to use a picture together with the jesper. It has three rows for the text, how to, and I'm going to write find your customers and especially the word customers is going to stick out in this design which I absolutely love. So I'm going to start off by changing that how to find your customers. Now, the reason I am using this title when I have a different title on the actual video title was how to market research in three steps. Is it? I don't need to repeat that title. They are going to see that title eventually, but they're going to see this first. What you need to do is get into the mind of the search on YouTube. If someone searches on how to market research, and I've seen those keywords and those search terms on YouTube. You're going to want to know, well how to market research. But someone who wants to learn how to market research is doing so for a reason. The real reason is because they want to know how to find their customers. Market research is all about finding the right customers to make a sale and then make profit. So this video could be called How to start making a profit or how to get sales, something like that. Because that in the end is what market research is about. But I've decided for more low key title here, which is how to find your customers because this is essentially what they are all about. How to find your customers. Great title when you write your title here, make it different from the actual video title. And make sure that you understand what is it that people are looking for, if they are searching for what you're trying to rank for. If you're trying to rank for SCO, what is that person searching for? Oh, they want to rank better. How to rank number one on Google wouldn't be perfect for SEO. Or if you're searching for baking recipe, it could be how to bake the perfect cake in 5 min, something like that. Always get into the mind of those searching for those keywords and try to have the title reflect what it is that they're actually looking for. I'm going to edit this and I'm going to make this very quick and very effective. I'm going to remove her because she doesn't make a lot of sense for us. Right. And then I'm going to go to uploads. Now, I already have some images of me and desperate that I'm going to use. So I'm just going to drag in a picture of me, there's me, and then I'm going to drag in a picture of jesper. There's jesper, okay. And then I'm just going to place these so they make sense. I'm going to place me in the bottom so that it connects to the yellow. So it looks like I actually have a torso down there. And I'm going to make sure that me and jesper are at the same height and there we are. Now, if you don't have any cut out pictures of yourself, you could very easily do that if you have any Photoshop skills, you can do it yourself by using the magic wand, or you can simply go to Fiverr, hire someone for $510. Take a picture of you, ask them to just cut you out. It's not mandatory, but it is a great tool to have in your disposal because then you can just find a template. You can add in the images just like this. When we're cut out, you get the whole background. It just looks super professional. So that is something that I strongly recommend that you do. Now, if you have specific brand colors, what you could do is you could click on these. You could go ahead and you could change to your brand colors. You could even get a really specific by adding in your hex brand color-coded here. So then you would have the entire template reflect your brand and your brand colors. You would do it literally everywhere here. For now, we're not gonna do that. I'm just going to change the name of this one. I'm going to change it to market research thumbnail. And then I'm going to click on Share, download, and then download. I'm going to head back here and click on Upload thumbnail. I'm going to go to downloads. There it is, click on Open, and there we go. Now we've added it in here. Usually you get a preview, sometimes it lags a little and you don't get a preview, but as long as you upload it here and you select it, It's going to be your thumbnail. Now, look at this thumbnail and now go back and look at your competitors. We're using a different color. We're using a very clean look to it. We're using our faces. We're using a very clear text with the benefit in it. We are going to stick out a little bit with our colors in here, and that is exactly what we're looking for. The main color theme here. It's pretty dull, quiet background, a lot of blue and teal, greenish. And we're coming in with this decently strong yellow and amazing way to stick out. So keep that in mind when you're doing your design as well. Now scrolling to the top, we've done an excellent job doing our SEO optimization. So we've got our title and remember these keywords, e.g. you are going to start ranking for market research, market research in three steps. How to market research? How to market market research in three, market research in they're going to be a ton of different combinations on these keywords. Not only the one that you wrote in, which makes it ever so much more potent. So when you're doing optimizations with your keyword, know that it's never just so simple as, okay, this is the only thing you're going to rank for. Note, the algorithm is going to use synonyms, is going to figure out what your content is actually about and it's gonna rank you for similar things, is going to play around with the words and ranking for different things there. But you need to have one main focus, which is this title, these keywords that you're trying to rank for and see that all of the other ones are sort of, you know, it comes with the purchase, if you will. And there we go. Now we've got the thumbnail up here and look how professional and good that looks like this done in no time. So Canva is really amazing like that. So make sure everything looks good here. You got your tags and everything. You only need to set up the category up here. You don't need to play around out there in this category down here. You don't need to change the license or anything. Allow all comments and then click on Next. And now in the next lecture, we're going to go ahead and add an end screen. See you in the next lecture. 27. End Screen: Welcome back. In this lecture, you are going to learn how to add an end screen. So at the end of your videos in order to keep your audience to watching more of your videos. Now, normally when someone comes in and watching one of your YouTube videos that are going to watch it. Maybe if you're lucky all the way to the end and then they're going to click somewhere else. And screens allow you to funnel them into your next video and into your next video and into your next video. And that means that the YouTube algorithm is going to see, oh, look, this creator, this business is doing really well. They get viewers and they keep viewers. The better you keep viewers, the more the YouTube algorithm is going to rank all of your videos across all of your channels for all of the keywords that you are competing for. You really need to increase your engagement on all of your videos by making sure that they stay for as long as possible. Just letting a person watch one of your videos and then click somewhere else. That's not going to cut it. You need to funnel them to the next and to the next, into the next. And that is what we've got. And screens for the formula for n screens are very simple. We always use the same setup. I'm gonna go down and I'm going to click on Add here. Now, the setup is going to be very simple. It's going to be one video and one subscribe. And the reason is very simple. One video means that they have one option of where to go. Subscribe means that they have the option to actually subscribe to more of your videos, but these two do not challenge each other. You can click on the subscribe button that pops up here and you are subscribed and then move over to the next video. The problem with the other options, e.g. two videos, is that the more options, the less actions people take, the less options people have, the more likely it is that they'll make an actual action, you give them more options. People are gonna get confused. They don't know where to click, they're not going to click at all. So when it comes to funneling people, less is more one video and wants subscribers fantastic. Now some people only use one video, but from the data we've seen using a video and a subscribe, it just funnels people just as well, but it gives you more subscribers. So it's a good idea to keep it. Now, with that said, we have to look at the entire build of a video. The entire build of a video, if you remember from a previous lecture when you are planning your video, Always, always need to add a call to action at the end. So that means the end of your video is going to have a call to action. And then if they don't take that call to action, Let's say that you're asking them to click on a link or something similar, you are going to offer them the option of moving onto your next video and or subscribing. Let me show you how this looks practically. So here's one of our videos, and I'm going to show you first what are call to action looks like and then what happens when we give them the option of subscribing and moving on to the next video, there's really only one more additional way they can go, which is the next video, the subscribe, either you're going to click your, you're not going to click, but to move on to the next, you only have one video option and that's the key point here. Anyway, let's have a look. Make going into your pockets. If you want to learn how to create and sell your own digital product in the form of online courses. Well then let me show you how me and jesper have done it to create a six-figure business. We have a free 45-minute training down in the description will show you everything is 100% beginner friendly. It will give you our entire ten step system that we have used to go 0-6 figures, go down in the description and click on the link, check out the training. I really think you'll like it. So that is the call to action. And every single video that you create should have a call to action in the end and our series to drive them to our free training to pick them up as a lead. And then through the lead we have an e-mail sequence that we're going to send to them and then build a relationship with them and then eventually offer our product. So that is the marketing funnel we're using. After we have done our call to action, we are going to put up the end screen and it looks like this. And of course, if you would rather stay here and hang out with me, you can check out the next video by clicking here. So that's how we do it. We're offering a new video and we're prompting them in the video as well to click right there. And here as you can see, if you hover your mouse over, you can click on subscribe here. And you're going to be a subscriber to this specific channel, or rather the viewer is going to be. But then again, there's nowhere else to go from here. You can hover your mouse over and subscribe, but the only way to move forward is by clicking on the next video and you want to make sure that you prompt people to do this in your videos in the future as well, in order to just keep people engaged. And the more you keep people engaged and more watch time, the more the algorithm is going to pick you up in the better results you're going to having. So in the end, using a call to action at the end of all your videos, like we spoke about in the planning section, and making sure that you're offering one video and one subscribe. That is going to be the formula for a successful end screen. Now I also want to mention that some people like to really design there and screens deeply. And you can do that by using Canva. If you go to Canvas and you search for YouTube end screen, you can just write it like that. You're going to see a lot of different options for n screens. Now, the thing with this is that you need to keep this in mind during your editing and then you'd put the subscribe button here. Well, in our case would only use one video and put it here. We don't because it's more effort than it's worth. In our opinion, we haven't used it. Some people use it, others don't. It is an option that I want to make you aware of, but it's absolutely nothing that you need to do. Simply use this part and make sure that you prompt the in the video itself to click on the next video, however you wanna do, you wanna do it as a joke, or you want to just be various promotional to click on the next video. Doesn't matter, just do it like Nike says, I'm going to click here to use these two and then I'm going to move this subscription button up so I'm not covering my own face over there, just like that. And I'm going to view this up too as well just to sort of keep them aligned. I think that it looks a little bit better and then you can decide how long you want the end screen to be. You need to make sure that you keep between 2 s, that is the maximum and you want to use it all full-out. Now you can allow you to select a video from your channel to best suit the viewer. That's a great option to use in the beginning. But then later on when you get more elaborate, e.g. we're making one about market research. I'm going to want to go in here and choose a specific video and imagine if they like market research, they're really doing market research as some business. So any form of business here, e.g. how to write a business plan step-by-step. That is something that would align with this video and prompt them to move on to the next one. So once you start getting more material, start to align all of your videos to keep that engagement high and keep them moving on and watching more and more of your videos. And you do that here by selecting which upload is gonna be recommended. But if you're new and you have a small channel, you can start off with best for viewer and then you can just come back later on and fix these up. And then finally, here we have the subscribe and here we have the actual video recommendation. And you can see here when they pop up and you can decide to put them a little bit earlier or a little bit later, a little bit shorter or longer. Most of the time you just need to scroll this through and make sure that you're not covering anything important than the video. Make sure that you plan for it. That is going to be in the last 20 s of all of your videos. And then go ahead and click on save. And when you do this for future videos, a lot of the time you're just gonna be able to click on Add here. And then instead of always adding it in manual, you can just import from another video and you're going to have the same settings. But it is also a good idea to make sure that it doesn't cover anything. But that is the formula for n screens. Make sure you always have a call to action at the end. Use one video, use one Subscribe button, use all of the 20 s, and then let's move on to add cards. See you in the next lecture. 28. Cards: Welcome back. In this lecture, you are going to learn how to add cards to your videos, which is another marketing tool that's gonna allow you to either drive people to perhaps your website for a lead magnet, or just send them to a more engaging video to drive up the overall engagement on your channel, which means that you're gonna get more reach. All of your videos are going to rank better, which means more viewers. Which means that you're gonna be able to turn more people into actual customers. It's just better results, you know how it goes. So when it comes to adding cards, there are two strategies to you can use. One is very beginner friendly, the other one is a little bit more advanced and we're gonna go through both of them. The first one is to just simply add cards to another very engaging video. It is important that for now, you build a deep relationship with people by sending them to more and more videos. Have people watching more and more of your material, which means that you're going to rank better and better. If you just keep sending people away to your website instantly, you're going to have a low watch time. And also you're not gonna get a great reach because the algorithm is going to say, Okay people, What's your videos, but they just leave, so they're not going to rank q. So what you want to do is make sure that you add in the course at the end of your video. If you add them to your early and people click on them, then you're going to have a low watch time and the algorithm is going to rank you down. So that's the first technique. Let's go ahead and look at how that looks like. I'm going to click on Add here, and then there are different options you have here. Now you can't add links. You need to join the YouTube Partner Program in order to add links. And the YouTube Partner Program is used where YouTube is allowed to add in ads on your channel, which means that you can get some ad revenue. But as a business doing marketing on YouTube, you should really be doing your own marketing and not allow competitors to market on your videos. So this is not something that I recommend, especially not early on, but I recommend is that you either use a video or that you use a playlist. And both of these have the same goal and that is to have them watch more of your content to use a video. All I would do, click up here and then let's say that I wanted to use how to write a business plan because it's spoke about that last time too, that this might be something that's interesting and then I can decide where I want to put this. Now, I'm going to want to put this towards the end of the video. This is an unusually short video. This is just barely 1.5 min long, so that means the last 20 s are gonna be the end screen. So I want to put it a little bit before that, I'm going to want to put it somewhere around maybe here. But when you are making longer videos and those can be anywhere from 3 min up to 15 min. The last 20% of your video is where you're going to want to place your cards. Now first you add in the video, then you can add in a custom message and a t-shirt takes. The most important here is the t-shirt takes. So let's write something like create a business plan in five steps. So that's a little bit too long. Let's try removing create are and they will go business plan in five steps. So this is probably something that's going to be interesting to this specific type of audience because they are here to learn market research and business planning goes hand in hand. So this is something that we have to keep in mind when we're choosing the video. And then how are we going to teach them? Clicking here, this is what it's going to look like for them. And just like before, you can add in multiple videos, I just don't recommend that you do that because the more options people have, the less likely they are to click. So we want to keep it very simple and straight. Less is more. You can write a custom message. And as you can see, the custom message is going to be just below the video. But if you've done your title right, and if you've done your thumbnail, right, then obviously you won't need to use a custom message. And by the way, this says the seven-step business plans. So I'm going to remove this and write business plan in seven steps instead. That's going to make a lot more sense, isn't it? A custom message isn't needed if you've done your job with the t-shirt texts and with your thumbnail and with the title of the next video, make sure that you place it in the last 20 per cent of the video itself. And then all you need to do is click on Save. That's the first method of using end screen. The second method is a little bit more advanced and something that you can use later on in your journey when you have more analytics and when you have more videos. But I still want to show you how it works because it is so powerful to do this, we're gonna need to go to our YouTube Studio. To go to the YouTube Studio is very easy. I'm just going to click on our profile here and then click on YouTube Studio. Then I'm going to go to content, and I'm going to choose the video that I want to add in the cards for. So let's say that it's this one digital products to sell online 2021, even though it's no longer 2021, let's use that video is an older video. And then I'm just going to click here where it says analytics. And then what I'm going to do, scroll down and here we're going to see the retention of the video. Key moments for audience retention. How long are people actually staying and watching the video? What we want to do is look for the little valley, the gap down here. If we look here, we're going to see that people drop off and this is completely normal, they always do. And it's the attention span we spoke about earlier. But here something happens. The big dip here around slightly more than half of the video is that 32% and then it goes up towards 37%. So what we wanna do is make sure that as few people as possible leave from here. And the way to do that is by adding in cards at just this moment. The reason this is so powerful is because most of the time when people go here and they leave for another video, they leave for competitors video. And that's no good for your marketing isn't. But instead, if you can add in a card at just a moment where you know that the most people drop off, you can save those people by driving them to what you know is your most engaging video. And you can look through your videos and see which video has the highest average percentage viewed, which one has the most engagement, send them there, as long as you know that that video makes sense to this content as well. So the second way, and it's a very powerful way to use an screens, is by looking at analytics and see where do most people drop off an end screen, just there, It's 455 and then send them to a more engaging video. Finding the 455 is very easy in add cards, we go to Edit and then you get all of the marks of the entire video link. This is our original video, but if this was that video and go to 455 and put this one out right there and then they would get this recommendation. They click on it, they're going to get this video recommendation. And then you can save a lot of future engagement, which means that your marketing resource can go through the roof. Instead of losing people, you're saving people and you're saving yourself with the algorithm. This is an amazing technique, something to use later on when you start getting some views, when you have more material to actually apply this on. For now, if you have a small channel, you're going to want to settle with just putting the cars at the last 20% of your video. Once you're done, just click on save. And then once we're done with all of this, I'm going to go down and click on Next. There are no copyright issues found like EOS, click on Next and we're going to want to make sure that we put it public. Because if it's not public, then the people aren't going to see it in neurons going to be able to rank and all of that work was wasted. You can schedule it and this is a great way if you have ten videos that you've recorded, you can just schedule it for once a week or once every day, etc. But for now, you're just going to go and put it to public. I'm going to put it to private just because this is an example video, but you're gonna put it to public. Then you're going to click on Publish. It's kinda see it for your public is published, but for me it's going to say Save. And then once you've done that, you are done. You've published your YouTube video, you've recorded it, you've optimized state, you've done all of the work necessary in order to start ranking on YouTube. Well done. Now you just need to stay consistent and keep this up and keep the results rolling. Well done. See you in the next lecture.