Digital Marketing Starter Kit For Beginners: 7 Tool Roadmap of Digital Marketing

1. 7-Day Digital Marketing Starter Kit: You open another tab searching for how to start digital marketing. Watching YouTube video after YouTube video on this topic, one says, Master Facebook ads first. Another one says, No, focus on SEO. Someone else maybe say, content marketing is the key. Let me guess. You have probably spent hours scrolling through trainings, videos, blogs, wondering which platform should I focus on first? How do I actually make money with these skills? Where do I even start in digital marketing when everything seems so complicated? And the most frustrating part, everyone assume you already know all the basics, right? I get it. I get it because I was exactly where you are now. Years ago, I was working as a treaty designer, freelancer, and I was making something around 300 to $400 per month. Was desperate to learn marketing so I can make more money, right? But my problem back then was that there wasn't any course teaching me exactly what I needed to increase my profit. I was very confused, so I spent many years studying, searching, testing, failing over and over until I get to the marketing strategies that actually work. What if you could escape all that confusion? What if instead of endless searching, you had a step by step roadmap designed specifically for complete beginners. That's exactly why I created this seven day digital marketing starter kit. It's not about complicated theories. It's about giving you the exact first steps in the exact right order, so you can start seeing results within days, not imagine the confidence of knowing exactly which skills to focus on first. Imagine having a clear path to turning your knowledge into actual income. That feeling of clarity, that's what this training delivers. No more confusion, right? So don't waste another day feeling confused. Enroll in this course now and turn that frustration, turn that frustration into focused action. Your digital marketing journey has a clear start point, and it's right. Here. 2. Introduction: Alright, so let's talk about the digital marketing starter kit. Seven tools that will help you to start digital marketing today. Now, first of all, the starter kit that I'm referring to, it's like a roadmap, okay, in digital marketing that Okay, you want to start working as a digital marketer. You want to make money as a digital marketer. This is the first step you need to take. This is the second step. This is the third step and so on, okay? Plan toward your new career as a digital marketer, right? So when we say digital marketing a starter kit, we are referring to the plan to the tools and the things that you need to get to your goal, right? But first of all, why do you need a digital marketing starter kit? Okay? Why? Right in the chat, I want to see what you think of. Why do we need a roadmap, right? As a beginner, we want to learn a skill like digital marketing, which is complex. Why do we need a roadmap? To get to our goal faster, yes. Make less mistake, yes. Yes, correct. All the things that just look at the chat. All the things that you all are saying are more or less true, okay? But I put them into three different reasons. 3. Reason 1: Reason number one, digital marketing is a vast topic and it's overwhelming without a clear roadmap. First of all, I'm just going to repeat this, okay? Maybe some of you don't know. What do we call to What is the meaning of digital marketing right in the chat? Okay? We have talked about it before, but I just want to review it again, okay? To put it just at the top of our mind. Yes, digital marketing is called to the process of persuading someone to take an action, the action that we want on the Internet. Okay? This is called digital marketing to the process we call digital marketing, right? Now, reason number one here is saying that digital marketing is a complex topic, right? How many topics do we How many different fields we have in digital marketing? Can you say SEO, right? Content marketing, social media marketing, email marketing, Okay, what else? What else? CO, a mentioned it? What else? Ecommerce, What else? Copywriting? There are many, many, many, many, many, many topics, different topics, right? Social media marketing itself, it includes different fields inside, right? So digital marketing is not just one skill. It's the combination of many different skills, right? And for you as a beginner, to be able to make money from digital marketing, okay? You should know which skills, which fields inside digital marketing, you should learn first, right? As I said, the first step, the second step, the third step, right, and so on. You should know which steps you need to take first. So that's why you need to have a clear roadmap. 4. Reason 2: Number two, digital marketing is evolving so fast, you need to be laser focused on the roadmap. Now, we are not living in 2015, right? Many things have changed. AI came along, right? And AI increased the speed. So before it was like that, Alright, we're working on. Okay, I want to learn this topic. Probably I'm going to buy a course or I'm going to buy a couple of books and read it, and I'm going to get somewhere, okay? But in today's world, that everybody is moving forward so fast, all the tools and all the strategies are changing quickly because of the AI, you cannot say that, All right, I'm going to learn this one, and probably I'm going to buy another course or I'm going to go on YouTube, watch a couple of videos, and buy a book and read that. And after six months, probably I'm going to make money with digital marketing. It's not going to work like that because everything is moving forward so fast. With this speed, you cannot get there, right? You also need to adjust yourself with this new high speed so you can evolve with the technology with the information out there. Okay? That's another reason why you need a starter kit a roadmap. 5. Reason 3: Number three. Now, this is really important, write this down. Your time, energy, and money are limited. Your time, energy, and money are limited. If you blindly move forward, soon your resources will run out and you will get nowhere. Write this down. Marketers. This is important. Are you paying attention? This is really important. Our main resource is time, energy, and money, okay? So if I say that, right, I'm going to do it myself, okay? I'm going to make a research about it and first or even I'm going to go and ask Chachi Pit that, right, I want to learn dig on marketing. What should I do first? What should I learn first? Chachi Pitt will give you some idea, but this may not work because in the real world, it's different. Every moment, everything is changing. Okay? Today, a skill in digital marketing or any other field. Maybe it's in demand, maybe a month later won't be. That's why you need to make the right decisions. That's why you need to learn the skills in digital marketing that last longer that are in higher demand, okay and have a better future, right? So you can make more money, right? Correct? Yeah. A clear roadmap can save you time, energy, money, and get you to your goal. That's why we need a starter key. That's why we need a real roadmap toward the goal that we have. I know, based on the things that we talked before, based on the surveys that you did, I know that you want to some of you want to work as a freelancer in digital marketing field, right, to make money that way. Some of you are already in digital marketing and you want to get promoted to higher level and make more money with higher salaries, right? Yeah. And some of you have a product or you are a business owner and you want to do digital marketing for your own product, okay? This roadmap will help you. This roadmap will save you energy, time, and money, okay? 6. Problem 1: Three problems beginner marketers without a roadmap will face. Now, this is also really important because out of these problems, we'll get to the next step. And also, when you know these problems, when you know these mistakes, you can easily avoid them, right, correct? Yeah, you can easily avoid them when you know the mistakes that most people are making, right? So problem number one, hard to find clients or job position as a beginner, right? It's really hard. I have heard this a lot from some of my students said, All right, I have learned this part, or I went on YouTube and watched several videos or several free courses on YouTube to become a digital marketer, different skills in marketing. But now still I cannot find jobs or even get project as a freelancer, right? Now, this will be divided into three parts, to be able to get a new job or new projects. Number one is lack of experience. Now, this is massive, okay? This is not just one simple tip. If you go to different interviews to get hired as a digital marketer, one of the things that most companies are focusing on is your experience. How many years have you been active as a digital marketer? It will be really tough to pass this part because for most beginners, they have no experience, right? They just learn something, right, as a theory, but they haven't done anything. They haven't completed any projects or they haven't worked in any company, so they can record it as the experience, right? But with a clear roadmap, beside the roadmap, you will also have what? Yeah, you will also have projects, projects that you can complete, okay? And register it as your projects. And when you go to interviews or you want to get projects kind of projects, real projects in the real world, you can show them that, Hey, this is my experience. I have done this, and I can give you the link, the resources, everything about it, right? You can see it, you can check it for yourself, and this way, you can verify my abilities and my skills, right? Does it make sense, right? Yeah. So the lacking lack of experience, it's huge, okay? A clear roadmap will give you the projects, the side projects that you need to complete and record it as your experience, right? Now you're not just you don't know just a theory about digital marketing. You have done the job, right? Does it make sense? Number two, learned low demand skills in marketing. Okay? This is another problem. So when you learn a low demand, you want to get hired or you want to get projects. Your skill is not in demand, so you won't get hired. You won't make money with it. It's that simple, right? For example, SEO is one of the high demands, right? AI marketing these days is in one of the high demands. You should know which ones, right? Some of them are in low demand. And if you make a mistake and go after skills in digital marketing, which is in low demand, you will have problem later. And I'm sure none of you here want to spend like six months or a year learning a skill, right? Can you write it in the chat? Can you answer this for me? None of you, I'm sure, none of you want to spend six months learning a skill, and then just throw it out. Okay, I learned this skill, and I can use it. Okay? Bye. Go for the next one. Do you want that? Of course, no, right? Right? Number three, most beginner marketers, they have no even intermediate or advanced marketers, they don't know how to position themselves as an expert, right? They don't know how to close. Now, the closing part is an advanced part, and we're not going to talk about it here. But positioning yourself as right, I'm experienced, I'm knowledgeable. I know this. I can do this, right? And show this to your, for example, when you go to an interview, to show this to the person, to the company. If you know how to position yourself, you can easily get the job, right? I myself have been a freelancer for a couple of years back in, like, 2013 until 2015, a bit more, right? I have been working as a freelancer. I had many competitors back then and easily getting projects was so easy for me, I was shocked why nobody could do that. Because I knew back then how to position myself. Back then, I wasn't doing marketing. I was doing treaty design, okay? So I was working as a designer. And I knew a couple of things, couple of strategies that when I use them, easily I got projects, projects that were making me thousands of dollars, right? So beginners usually don't know these strategies or how to position themselves as a professional. 7. Problem 2: Now, problem number two, theory to practice shock, right? Theory to practice shock. What does that mean? You're right. You learned everything in theory. Now you want to do real projects. It's not similar, right? It's like university or school. How many of you can relate? We went to school, we went to university, we studied something. Now we come to the real world. We want to do real projects. It's completely different thing. Almost none of the things that we learned during school or during university. We can't use it in the real job. Why? Yeah. Because most people teach us in theory, right? Most people, they don't do this themselves. I remember I got my degree in architecture. So I got my master's degree in architecture, and most of the teachers that we had, they weren't architects. They just got their degree, right? And they were teaching. Now, I know that in different universities, different educational system could be different. I'm not going to get into that, but I'm saying it in general in most places, right? And we don't want this here in digital marketing, right? I only teach you things that I myself do them, right? I have been doing digital marketing since 2010, right? And I have been teaching digital marketing since 2018. So eight years after I was doing digital marketing, I started to teach it, and still I'm doing digital marketing, okay? That's why I know the real strategies that is working today, which is different with last year, right? Most people don't know that. Most books about digital marketing, if you read it, you can't say that these things that they wrote in that book is working today or not. They sound good in theory. But in real life, in real project, you got hired in a company with like 100 products. What are you going to do as a digital marketer? Do you know? Read 20 books, 100 books about it. Most of them won't teach you that, right? Because things is changing fast, and you should update yourself, right? Now, I do this every day. Digital marketing is one of the main things that I do every day, email marketing, content marketing, social media marketing, right? Ads most people, they don't do it and they just teach it in theory. That will bring us to problem number two, right? 8. Problem 3: Problem number three, the psychological hurdles. Now, besides the problems that we talked about, we will also face some other problems which are psychological. Like what? Like confidence gap. How many of you can relate to this? Feeling like an impostor when you're presenting to potential clients. Now, I know digital marketing, right? I want to work as a freelancer or I went to an interview, right? And I want to show that I'm a professional. I know these fields, right? I know these skills. I have been doing them. But deep down, if you don't have the confidence, you feel like an impostor. Oh, I don't know all the things that this guy is asking me, right? What if I accept the job and I can't do it, right? What if I make mistakes? What if I go forward and they realize that I don't know this and it become a disaster, right? This is called Impostor Syndrome. Write this down, Imposter Syndrome, okay? When you don't have enough confidence in yourself that you're moving toward the right direction, okay? When you don't have enough confidence, then you start to feel like an impostor, right, I'm This is not good, right? Probably, if I do this, if I take this job, if I accept it, as I go forward, probably I will face some challenges that I have no idea how to fix it, right? Or this guy's asking me 100 questions that I don't know. And it would be a disaster. I wouldn't look good, right? So, what will happen then? Who can say? Who can say? You went to the interview. You're thinking with yourself. You see a lot of other candidates, right, right? Or you want to take a project as a freelancer and you are in an interview, the guy is starting asking start to ask questions, right? Now, you start to feel that you are not good enough for this work. You are not good enough for this job. What will happen next? You can't talk, right? Uh, you know, I started digital marketing. Yes, I know how to do. Imagine someone like this is sitting in front of you. Or imagine I speak with you like this in this training. You even listen to me? What will you feel? Oh, Puya doesn't know what he's talking about, right? Am I correct? If I start to talk like this, you will feel that Puya doesn't know what he's talking about, right? Would you listen to me? Would you look at me as a professional digital marketer? No, of course not. So it will be the same for you, as well. If you want to get a project or get a job, right? And then you deep down, you don't believe in yourself that you know these things. Right, you're a master. You should feel like a master. You know one of the things that I have been doing back then when I was getting projects I didn't care at all about the things that I don't know, right? This is a bonus, right? This is a bonus. I wasn't planned to share this story with you. So I'm sharing it because I'm sure it's really valuable for most of you. So as I mentioned, I was doing treaty design, and there was a project. I remember I'm back then. I think I made, like, something like 10,000, $11,000 from this single project. And it took me like two months to complete, two, three months. So the guy, the interior, asked me that, Alright, we have seen your work. It's good. It's good. You have what we are looking for. But one thing, do you know how to use the software? The name was key shot. You can search it. It's a tree design software. Do you know how to use it? And I was like, Yeah, of course. I've been using it for a long time. You need me to use Keyshot for your project. And the guy said, Yeah, that would be perfect. It's okay. No problem. I will use Keyshot for your projects. That's no problem. And I had not heard the name of that software ever. And I said, Yeah, I know it with confidence. Guess what? I got the project. In two days, I went out there, studied everything I could find about it, started to practice, right? And I learned it. In a week, I learned how to use that software. And guess what was my reward? I got the project, I made the money, right? Now, imagine I wasn't so confident. I said, Oh, Keyshot I have not heard it. Let me Google it. Just a second. Let me Google. Oh, no, I haven't used it, but we are looking for someone who knows how to use Keyshot. I'm sorry, I don't know. Okay, goodbye. Boom. This is what I'm saying confidence gap. Now, with a clear roadmap, you can get better at these things. You will learn how to position yourself, how to be confident. Or another psychological problem is selling anxiety, discomfort with self promotion and sales conversations. Now this happens a lot. In digital marketing. Most marketers who don't believe in the product, they feel like this. I'm trying to sell this product to these people, but deep down, I know that this product is not good enough, but I have to sell it, and when they want to sell it, or they want to use some strategies as a digital marketer, for example, social media or on the website or different places, they are not sure about selling, right? They feel bad about it, right? For example, most of you hearing me right now, right? You purchase some of my products, and you will purchase more of my products, right? Can I see some hands? Yeah. Look at the other students as well. Now, should I feel bad about this? Am I doing a bad thing here? Selling trainings? Shall I? No, of course not. Why? Can you tell me why I shouldn't feel bad? Or I have anxiety about selling? Hey, this is my product. This is my course. It's really good. It will help you to do this, to do that. Come and buy it. Why shouldn't I feel bad? Exactly, exactly, because my product is good and it will help my customers. Clear to me. My product will help you to get better. Why not sell it to you? Why why shouldn't I help you to grow, get better at life, right, get a better job, make more money, buy the things that you want to buy, take care of your family, right? Why shouldn't I help you to do that? So if my product will help you to do that, why should I feel bad about selling it to you? This is one of the other things that most marketers, most beginner marketers feel bad about. 9. Central Hub of Marketing: All right, so we get to the good part seven tools for beginner digital marketers. Now, these tools, I'm going to mention it to you, right? I'm going to explain why they are important, and I'm going to give you some tips how to use them, right? Some additional like plugins or softwares or strategies that can help you as a beginner to use them, right? So each of these tools are super important, and the order of them are also very important, okay? The order is also really important. Are you ready? Who's ready? See some hands? Yeah. Alright, we can begin. Tool number one WordPress. How many of you heard WordPress? Heard about it? Yeah. Some of you heard about it. Okay. So first of all, what is Wordpress? WordPress is a free, easy to use tool that helps you build websites or blogs without knowing how to code. So it's a common problem. I want to do something good on the Internet, right? I have a product I want to sell or I want to work as a digital marketer, and I want to get familiar with websites and how to use them, how to work with them, but I don't know how to code, right? I'm not a programmer. I'm, for example, designer. Back in let me tell you another story. Back in 2015, I had a small group with my friends and my brother. We gathered together. We started to create video games for IOs, right? So I was doing the coding part. I knew how to build the game, right? But I had no idea how to create a website. I didn't have that knowledge back then, right? So we need a website to present our work that, Hey, these are our games. This is our team. These are our games. This is what we can do, right? You can hire us or you can download our games from our website, right? You can do a lot of different things if you have a website and if you know how to use it. But back then, I didn't have the knowledge of programming a website, but I knew how to do how to build a game, right? So I had a friend. He was a programmer. I asked him an evening he came over and he built a very simple website for us, right? And back then, I was thinking, right, what should I do about this, right? Because whatever I want to do in my life, whatever job I want to have or whatever projects that I want to work on, I need a website, right? Look at today's world. Whatever you do, if you have a website, it's better. I'm selling flowers, right? If you can find me online, it's better, right? Do you agree? It's better. But now because Wpers exist, back then also Warpers exists, but I didn't know about it, right? But now I'm telling you, Wurs exist. You can use this tool, right? It's very simple to use. Instead of coding, you can just drag and drop, okay? I want to have a title here, boom, title, okay? I want to have an image here, boom. I want to have a video, boom, I want to have a button, boom. It's very simple. You can learn it quickly. You can learn it quickly, right? How many of you want to be fast in this? How many of you want to master digital marketing fast, much faster than everybody else? You know, the first tool is WordPress. Now, okay, the way is clear, right? The way is clear. You know which way you should. There are many other tools out there, like WIC or SquareSpace or many others, right? I don't remember the names of all of them. But why did I suggest you to use Wordpress? Who knows? Yeah. No, but I'm gonna say. WordPress is very cheap, very easy to work with, and most important, most important. There are thousands of plugins out there. Whatever you want to do, you can just search about it, Alright, I want to have a calendar on my website. I want to have a reservation system on my website. I'm building a website for let's say, a restaurant, right, a cafe. And I want people to be able to reserve their seats at the restaurant. What should I do? Okay? Reservation plugin, boom in atall on my Wordpress, boom a music. That's now with other platforms, besides that, it will be more expensive, right? It's not that easy. And even if you get to a point that you want something that the plugin doesn't exist out there, you can hire a developer, a programmer. That programmer will write some codes for you and it will work. I remember back then in 2019 or 2018, I think it was. Yeah, no, in 2017, sorry. In 2017, I had my website. I wanted my users. When they log into my website, they see a different header. They see a different menu. But I had no idea how to do that, and I couldn't find the plugin. So I had a friend, the same friend, yeah, the same friend who came and built us the website. I asked him to, can you just change this, write some codes for me that does this, change the menu for the people, for the users who logged in, and he did it in 10 minutes. So easy. Now, Wordpress is good. Knowing how to control a website is good, but why a digital marketer needs to know how to use Wordpress or how to build a website? Why? Can you write in the chat, what you think about it? Now, remember, when I tell you to write in the chat, it doesn't matter if you are right or wrong. Okay? We are not here giving points. Okay, hey, Tom said it right. Ten points at time. No, I want you to get engaged. I want you to say what you think. So write in the chat, get engaged, right? Okay? Or if you are seeing this later, just bring a piece of paper or write it down on a piece of paper. You can go on some messaging app and message yourself. Okay, I think a marketer should learn how to build a website because of this. Okay? We can sell products on a website. Yeah. We can do content marketing, yeah. Alright, most almost most of the things that you mentioned in the chat is correct, okay? So I list here some of them, but there are way more, okay? So number one, the website is the central hub of all digital marketing efforts, connecting various channels, social medias, ads, emails, and so on. Okay? So the core of whatever you want to do as a digital marketer will come down to a website. I will tell you why. You do the social media marketing. You have Instagram, right? You have YouTube, TikTok, whatever, Twitter, right, or X. It's hard to call it X. Now you want to drive traffic to sell the product that you have, right? Where they should go to your website, right? You want to make money, right? Am I right? Does it make sense? Hello? Yeah. So, number one, the website is the core. And if you don't know this core, if you don't master it, if you don't learn it, you will have a very difficult time as a digital marketer. This is the first step website. Reason number two, products and services are directly showcased and sold through the website, enabling direct monetization. So you want to sell a product or you want to sell your service, right, for example, I'm a designer. I'm a programmer. I'm a digital marketer, right? I'm doing digital marketing for people. So my hourly rate is $50 per hour. And these are my projects. You can show them on your website. You want to hire me, book a call, right? Book a call with me. And then companies or people who have projects, they come to your website, right? Book a call, click on the call. Alright. Hi, we have a product or we have, for example, I want you to improve our Instagram. I want you to improve our YouTube. Can you do that for us? Yeah, how much you charge? $50 an hour. Right? How did you do that with a website? If you don't have a website, it will be super difficult. Reason number three, customer email lists and leads are primarily captured through website forms and landing pages. So this is one of the common problems that most people who are active on social media, but they don't have a website, they will face in the future. I have seen you cannot believe this. I have seen many people. They were doing very good on social media, right? They had, for example, hundreds of thousand followers on Instagram on YouTube, right? They didn't have a website. Just what happens. Some of you may know this. Just what happens. Yeah, Instagram, you asleep. You wake up in the morning and you see, Oh, Instagram, close your account for any reason. And now you have to spend days or weeks maybe you will be able to open it. Things happen, right? We don't know. They change the rules. You don't know about the rules. You do something, or a mistake happened or a bug happened. You don't know. You come back, you see, alright, your channel is gone. You had half 1 million followers or subscribers, all of them are gone, and you have nothing. What are you going to do? Now, if you have a website, you can capture their contact information, their emails, their phone number. All right, my Instagram close. No problem. I will email them. I will SMS them, right? I have, for example, 10,000 emails on my list. I will email them. Hey, guess what happened? Instagram closed my channel. Here is my new channel. You can follow me there. Boom, 3,000 people, 4,000 of them will come and follow you. If you don't have a website, you can do that, right? Yeah, you can do that. Reason number four, organic or free traffic from search engines lands directly on your web pages optimized for keyboards. Now, if you have a website, you can receive free traffic. Who don't want that, right? Free traffic. You can benefit. The Google search said, Alright. What I'm doing, I'm doing this. This is my skill. I'm doing, for example, SEO. I'm really good at it. I'm selling my service, right? Now, I can write different content. I can create different pages on this topic, so those pages rank in the search engine. So when someone go to the Google and search, Alright, I want to hire a SUA specialist, right? My name comes first. They come to my website. Oh, you are an SEO specialist. I want to hire you. Boom. A new contract. This is how you make money. It's so simple. Most people think making money is so difficult. But when you know that roadmap, yeah, when you know the path, you can easily get to your goals. Number five, a well built website establishes brand credibility and trust, improving customer confidence. So I did this. I did two things back in 2016, okay? I started teaching marketing in 2016. I think earlier I said it 2018. Now, in 2018, I became much better at it, right, because I was really, really bad at teaching. I was the worst teacher, you can imagine. I was really bad. I remember in high school in university, I was really good at math and physics. And we had, for example, different lessons and different classes. I immediately get what the teacher was teaching. But the problem was that I couldn't teach it to others. I couldn't pass it to others. They asked me questions. I couldn't teach them. And they thought that I don't want to teach them. I couldn't couldn't explain it. I had a classmate. I explained what I learned to that person and that person made it simple for them for the other students to learn. So I was really bad teacher. So since 2016 to 2018, I was improving my teaching skills. I wasn't like this. One thing again, I tell you in a story, the first course that I was recording, I remember it was a two hour course, and it took me three months to record. By, it was exhausting. It was so difficult for me. It was really hard to speak, and there was no camera, right? It was just my voice and a PDF. There was no camera. Speaking in front of a camera it's a new challenge. So I was recording myself in front of a microphone, and I would say every sentence four or five times. Right? Now, why did I share this story? I did one thing back then, right, when I get better at teaching in 2017, the end of it. I did one thing. First, I created a website with my brand on it, right, PuyaEti. I am this person. Branding, right? Who am I? I'm this person. I do this. I have done these things, okay? Branding. This is one of the things that I did back then. And I didn't know much about it. I didn't know about personal branding. I'm talking about 2017, right? Most people didn't know about it. And another thing that I did is that in all of my trainings, you can see my face. What will happen when you see my face? Can you write in the chat? Yeah, we can build a better connection, right? You get familiar with who am I. Okay, I hear this voice, but whose voice this is? How do I look like, right? How do I speak? How do I stand? How do I talk, right? And you can feel the connection. This way, you can learn better. When you see me, you can learn better from. That's why most of my students are more successful, way more successful, right? And there are many, many other factors. It's not just because they see me, but they can feel the connection much better, right? And that way, they can learn much better from me, right? Do you feel this way? Yeah. So brand credibility, it's super important. You want to say that, right, I'm a professional digital marketer. I'm this good, right? You must have a website about yourself. And it will cost you. Okay, let me tell you this. It will cost you. Don't think that websites are free. Alright. It's like Instagram. I'm going to just go and create a page on Instagram. It's like that. And in a moment, I will explain, okay? But don't expect that. Alright, I'm going to build a free website today, and I'm going to show to the world I'm a professional. We'll get there. We'll get there. Don't worry about it. Yeah. The last reason that I wrote here for you, marketing effectiveness, like conversion rates, bounce rates, traffic sources, and much more can be tracked accurately through website analysis. So we have different tools to analyze what's happening on the website, and I have put it down in the roadmap. We'll get there. When you have a website, you can analyze everything, right? 100 people came from Instagram and two of them purchased my product. But from YouTube, I got the same 100 people, but 20 of them purchased my product. Now, on which platform I should spend more time on YouTube, right? I'm making more money from YouTube. So why should I spend more time on Instagram? How do you know that? Analytics of your website. You don't have a website. How can you know that, right? So these were the six reasons why you need to have a website or why you need to learn how to work with a website because website is the core in digital marketing, okay? Now, here I'm going to explain I'm going to give you a couple of tips on how to work with WordPress and how to practice. Now, if you want to practice and you don't want to spend any money, right? Because practicing may take a couple of months. You want to do many different things, right? You don't want to spend money on that. You can download and install it both on Windows and Mac. You can install it on your computer. I once I got this question that can I install vorters on my phone? I cannot It doesn't work on your phone, right? You need a computer for that. It doesn't work on a tablet either. You need a computer, Mac or a Windows, okay? Building a website, it's not just like building a Instagram page. It's massive, hundreds of buttons there. So you need to install local WP on your computer, follow these steps after installation and create the website within the app and run WordPress. So when you install Local WP on your computer, it will look like something like this. Okay? It will look like something like this, o you can come here, click on this plus sign here, right? And then it will ask a couple of questions like, create a new site. For example, click on this and click on Continue. Then I will select a name and so on and so on. I will select a username and password, right? This is important. I get this from my students, Oh, I created my website. I don't know the user name and password. I just click Next. Now I cannot access my website. What can I do? What can I do for that? So pay attention to these steps, read them. If you read it, it's clear. Don't just click next. And when you create a website, it will look like something like this, okay? And then you select it, and then you click on Play somewhere here, it will bring you play button. You will click on it and it will run your website. And then there you will see the link of your website. You just click on it and it will load your website, and you will also have a link for dashboard, WordPress dashboard. So when you click on it, you go to the back end. You can now create pages, do different things. Okay? Now, there's one thing. This software it's a little bit buggy, okay? I had a really good experience using it on Mac, okay? But I got this message from some of my students that they have some problems with it on Windows, okay? Now, if you face this issue, right? Okay, you can use the next two. So instead of installing Votpres on your own computer, you can do it online. Now, let me open this right here. Wordpress, okay? If you go online and just search for Wordpress, there are two websites orpres.com, orpres.org. Worpres.com, it's like a space. I will give you a space to just do some things inside orpress for free, but it will not let you to use every aspect of it. Every features of it. For example, you cannot upload photos as far as I remember, right? And it will ask you to pay. Now, that is not good. Wordpres.com, it's not good. Don't go there. Right? What we're talking about is Wordpress ORG, which it's just a software, you download it. You cannot install it on your computer except if you have a software like Local WP, right? Otherwise, you cannot just download Wordpress from Wordpress ORG and say, All right, I'm going to install it on my computer and use it doesn't work because it requires a server. Okay? I'm not going to get into technical part because it doesn't matter. Just know that if you want to install WordPress on your computer, right, you need another software to install it like Local WP. Better way, which is less buggy and works really good is to run it as a real project. Now, one other difference here when you install WordPress using local WP on your computer, the link is not live, meaning you cannot give the link, for example, to your friend and they just put it on their browser and they will they see the work that you did. It doesn't work. It's just on your own computer, right? But in this way, if you use live hosting, your website will be live. So you can send it's like a real project, real website. You can send it to others. They can see it. They can use it, right? And for later, if you want to, for example, create a website for yourself or do other things, this way works as well. So the second way it's used for real projects. You can go on namchip.com website, right? And use EZ WP on their website, it's a tool on their website to create your WordPress website. So you can go there. It has 30 days free try. You can use it for 30 days, you can practice, do whatever you want with it. But after that, it will charge you, but it's not much. It's like I think it's like $2 every month, right? And making having spending $2 every month is nothing in all countries, right? So I myself suggest you to use EZ WP and Name Chip because it's much easier and less buggy, okay? Your content is safe. You project is live. Okay, you can share it with others. It's really good. On the side, you have to spend some money, which is nothing, right? So when you installed your Wpress website, there are different tabs there like pages, blogs, and so on. You go to a page, you create a new page, you set a title for it, name for it, address for it, right? There is a very good plugin, very strong plugin called Elementor. Elementor is a page builder. You can install it and activate it from the plugins and use it to create new pages on your website. So when you install and activate Elementor on your Wordpress, now you will have the ability to just go there in your pages and drag and drop items, as I mentioned before, right? Title, image, video, and so on. It will look like something like this. You see here? I want a title, drag and drop it here. I want two columns, drag and drop it here. I want an image, dragon draw button, dragonrap, right? It's that simple. So the benefits of using wordpress I mentioned it earlier. It's coding free. You don't need to have coding knowledge to use wordpress. It's so simple. The other thing which is really helpful and that's why I put it right at the beginning of these seven tools is because you can practice marketing, okay? It gives you the ability to practice almost everything in digital marketing, okay? And we get there. As we go forward, I will mention different things. For example, you can practice SEO. You can practice content marketing. You can practice ads, right? You can practice many different things, many different fields. You can practice forms, email marketing, right. UI UI. You can just go over UI will skill called UI it lies mostly on, let's say, design, but UX, it's between design and marketing, okay? The next reason it's cheap, okay? Creating a website can be very expensive. Trust me. Okay, can be very expensive. One of my websites right now monthly cost $250-500. One website. Okay? And it's not WordPers. It's something else, okay? So WordPers is cheap, r, with spending like $15 every year, I can have my website. Why not? The next one, the next reason to use WordPress is that it's the speed. It will let you to create your website very fast comparing to coding or different platforms. So that was all about tool number one. Do you have any question? Any any question? Right. Okay? So, it sounds everything is clear. Let's go for tool number two. 10. Visual Content Marketing: The second tool is Cava, right? Now, how many of you heard of this tool? Let me see in the chat. Okay? All right, some of you heard of it. Now, Cava, it's a really great tool. It let you create content for marketing easily on the website, right? You go to canva.com, right? You can use Canva to create almost any artwork you need for marketing. It has both free and paid plans, and it's perfect tool for content creation for marketers. Now, it's very simple. You go to cava.com, create your account, and then there you can see different, for example, channels to create content for. For example, you go there select Instagram. It will bring the sizes for you. You want to make a story, you want to make a real, you want to make square size post, you will select it. Then let's say, most of you may not know how to do design, right? Okay? But you want to practice marketing, how you should do that? Canva also has a lot of templates that you can select. Alright, I like this template. I'm going to just bring it, change the background image, change the text, and save it, right? So easy. You don't need to be a designer, but this way, Cava give you this ability to practice marketing, okay? So for example, yeah, here, you can see. This is on the left side. For example, you can select social media and then select, for example, from here, you see, it has Instagram, Facebook, LinkedIn. You can select Instagram. You see there are different templates here. All you need to do is to just select a template or you can start from scratch and drag and drop different elements like titles, images, frames, buttons, and so on inside the artwork, okay? That's why Canva, it's really good. So the benefits of using Canva, it's very beginner friendly, okay? You can learn it so fast. You don't need to spend months on it to master. The speed, you can create whatever you need really quickly and the fact that you are not a designer, right? This will be really useful for you. I want to become a digital marketer. I want to do marketing on Instagram. I don't have content. I want to do marketing on my, for example, website. I don't have the content. Facebook, I don't have the content, right, Twitter, I don't have the content. LinkedIn, I don't have the content. What I do, I come on Cava and create this. One thing, couple of years ago I was teaching Cava on one of my courses. And if you just right now, probably, I'm not sure. Right now, if you go to my LinkedIn, you will see the banner that I have, on Canva, on my LinkedIn, I made that in one of the classes that I had about Canva. I was teaching you how to use Canva, and I said, Okay, you can come put these images, write this text here, save it and boom, I'm using it on my LinkedIn. And I have been using this banner for the past couple of years. I don't know. And it's still there, right? You can just go down, go to my LinkedIn and see it there. So the next thing is templates. Prepared artworks save time and gives you ideas. It also show you how the artwork should be, especially when you are not a designer. So seeing different artworks, different templates will give you a good idea of how it should be, right, how it should look like. Especially when you're not a designer, it will be really, really, really, really, really challenging. To select the right font, right? To select the right colors, right design, the right shapes, right? There are knowledge and science behind all of these things. And if you don't know it, it would be really difficult. Canva made it easy for you, right? So that's all about Canva tool number two. 11. Survey, The Marketing Game Changer: To number three, Google Forms, it's one of the most important steps of our today's training. Okay? It's super important, okay? I cannot emphasize on this more. Why marketers must use forms and survey. First of all, Google Forms will give you the ability to create forms, questions, multiple choice questions, line form questions, and different types of, okay? Now, why marketers must use forms and survey? Can you tell me in the chat, write it down. Write it down. Okay, to run survey? Yeah, but why do we want to run survey? Why do we want to create questions for people? Yes, correct. Marketers create surveys, run surveys to avoid guesswork, to gather the real knowledge, the real data from the customers, from people, okay? Now, most of us, I'm sure you have experienced this before. Most of us think what we do or what we know is correct. Okay, I have done this before. Let me tell you again another story. Back then, when we were creating video games, right? I remember we created four or five games, okay. And after that, we decided to close it. It wasn't working. We didn't have enough knowledge and enough ability to move forward. And I remember it was our second game, and we created the game. It was much 1,000 times better than the first game. And me and my friends, we were very confident that this one is a game changer. This one, we're gonna make money with it. Guess what? We didn't make money with it. I think we made $2 with it. Yeah, it was very bad. It was very bad. So most of the times, we think that we know all the answers. We have all the data. Alright, this product it's gonna blow the market. This product is going to have a huge sales. Why? Because I feel like. But in marketing, we don't have this. We cannot do guesswork, right? We must make decisions based on real data. Now, when you do surveys, right, when you do surveys, you eliminate the guesswork, right? So here are the benefits of using a form of creating surveys. Okay? If you want to be a successful marketers, you should write all of these down, okay? These are really, really, really important. Eliminate guesswork. Stop assuming what customers want. Ask them directly. Most people think that they know what customers, what markets, what people want. But most of the time they're wrong. So why you make this mistake? When you can ask them, the market will tell you what they want and then give them what they want, right? Isn't it easy to make money with this? Right? Second one, validate ideas. Okay? You can validate ideas with surveys, test concepts before investing significant resources. Okay, I have an idea, for example, I have done this hundreds of times. Hey, guys, I want to create a course on this topic. Are you interested or not? Or I want to create a course. And here are five topics. Tell me which one you need. Okay, we need the second one. Right, I'm going to make the second one, right? Why I do the guesswork? Why I make it hard. In Persian, we have an expression. We say, Why take the food bite and turn it around our head when we can do it this way. Why make it difficult for ourselves? Uncover pain points. Next one, uncover pain points. This is super important. Learn what frustrates customers about your industry. What problems do they have? Discover motivation, understand what truly drives purchasing decisions. Segments properly. Group customers based on actual behaviors and preferences. Increase loyalty. People support what they help create. Okay? So these are bunch of reasons and ways that you can use forms and surveys, and it's super, super important. You should write all of them down. Okay? First of all, Google Form is free to use. It's simple and easy. You can create a complete survey in minutes, okay? So this is one of the surveys I created some time ago for one of my products, okay? And you can see 325 people responded, okay? And I added different sections, different questions, and I just checked everything that I had do. Asked people. Now, guess what? These 325 people are ready for my product to come out. This is a bono stip, okay? Who is paying attention here? Marketers. Are you listening? I ran this survey. 325 people filled it, right? What do I have now? Who can tell me? I have 352 customers almost ready to purchase my product. My product comes out. Boom, 300 people bought. Bye. Let's say my product is $50, $100, $1,000, depending on the product, depending on what you prepare people for. Let's say my product is $500, 300 people, how much it will be? $150,000, right? How? The survey. Now, all of them may not buy it, right? I understand that. But why not do this? When you can easily gather customers, right? So I say bad marketers, guess. Good marketers run surveys. I have been saying this over the years. As I told you, I have been teaching marketing since 2016, right? And I have been saying in most of my trainings. Bad marketers, write this down. Bad marketers, guess, good marketers run survey. So that was all about Google forms. Any questions so far? Okay, we can move forward. Right. 12. Google Analytics For Marketing: Tool number four, Google Analytics. Probably you have heard of. You can use Google Analytics to analyze what is happening on your website. But why do we need to analyze our website? Why? Google Analytics reveals exactly how visitors, how users interact with your website showing what's working and what's not. So you can make data driven decisions that improve conversion and ROI. ROI stands for return on investment. Okay? So you build a website. You are a marketer. You create a different pages for this website, right? Different pages. And you're not sure which one is responding better. Which one users like more? Which one users which one else convincing more people to purchase a product, for example, or to sign up on a list or fill a survey. Which one? You go on Google Analytics, you get the data from there right, 1,000 people see each of these three but for example, only 100 people purchase the product from option A, page A, for example, 500 people purchase the products sage number two, okay? So we will focus on number two, right? This is why it matters. So you can go on Google Analytic, create your account. Then from there, connect Google Analytic to your website. Okay? By connecting Google Analytic or GA in marketing, people call it GA or GAour. Okay? By connecting Google Analytics to your website, you can get full reports of what is happening on your website. In this example, as you can see, I can see, for example, active users, how many active users we have in a period of time, certain period, and how much time they spend on the website on average, for example, in the last 30 minutes, how many users we had and much more, okay? So how do we connect Google Analytics to our website? I get some questions like this a lot. That's why I want you to prepare for it to be prepared for it. We are not living in 2005 or 2010 or 2015. We have tools that can help us, right, to get answers like this. So what should we do? How do we connect Google Analytics to our website right in the chat? I want to know how many of you know this. Not how to do this, but how to find the answer for this. Yes, Google it. Ask AI, right? Here, you see, in today's world, you ask AI or search engines for the basic steps to run or install a program. It's so easy. And this example, I asked ChaPTH to connect my Google Analytic account to my WordPress website. Okay? And here are the steps. Step one, create your Google Analytic account. How? Go to Google Analytics website, click on Adminer and Sosa. Okay? Step two, do this, right? It's so simple in today's world, we have all the tools on our hands. I get the kind of I mentioned it. I get these questions a lot. Alright, how should I, for example, do this? How should I, for example, create Instagram professional page? Google it. It's so simple. I may take days to respond to some questions, right? Not always, I can do that, as well, because every day I receive more than honestly. I really like to answer all questions, but every day I get, like, more than 50, 60, some days to 100 questions every day. I cannot respond to all of them. Even if I want to, even if I have the whole day free, as one person, I cannot respond all of those questions. That's why for some of my VIP students, right, I created a chat bot, right? An AI who has the knowledge of my courses, of my trainings and responds questions of students, right? Like this. So easy, so simple. So you can do that. Any part of the way you have some basic questions, how to connect this, how to install this. Alright, I face this issue. I installed this. For example, I installed local WP on my computer, right? And I created a WordPress website. But now when I click on Play, it gives me boom this error. Copy paste the error on CHITPT and ChachiPT will tell you how to fix it, right? JahiPI knows these things even better than I do, right? These some technical issues that you can just it's custom. You know, these problems, for example, your Windows or your Mc could have different preferences and different software on it that can cause an issue that others won't have, right? And when you paste these errors on ChachiPT and ask help for ChachiPT, ChachiPT know exactly what's wrong with your case and respond to your questions, okay? So that was all about Google Analytics. Let's go for the next one. 13. Free Traffic: Google Search Console: Tool number five, Google Search Console, right? Google Search Console. How many of you know this? Yeah, some of you heard of it. Google Search Console. Why do we use it? We use Google Search Console to let Google know about our website and show it on search results on relatable keywords, right? When I say keyboards for some of you who are not really familiar with SEO, every word that we write in the search engine, okay, we usually call it keyboard. And on pages, for example, I create a page on my website about SEO, how to learn SO as a beginner, right? My keyword will be this, how to learn SO as a beginner, right? And when you go on Google and search for it, you write SEO, one keyword, when you write beginner, one keyword, how to one keyword, right, you probably may see my website there, my page there. Okay? So Google Search Console identifies exactly which keywords drive traffic to your website revealing untapped ranking opportunities. So when you go on Search Console, okay, you can go on Google and search for it. Search Console, okay, can write it down, and then a website comes up, you can create an account there. Then you can connect. You can connect your website to Google Search Console. How do we connect it right in the chat? We ask AI, how can I connect my website, my WordPress website to Google Search Console? Ja chive will tell you, or even if you Google it, okay, you can find tons of pages explaining all the steps. So when you connect your website to Google Search Console and you have some traffic on your website, you can see how people find your website. Okay? They write, for example, your website is in your name and you are, let's say, digital market. Okay? People may find you by this keyword. For example, let's say you are in Dubai, for example, okay? Digital marketer in Dubai, okay? People may find your page, your website through this phrase, this keyword, okay? When you know it, you can invest more on it, okay? You can improve it. You can work on it, right, to get more traffic. Next one, Google Search Console alerts you to critical technical issues that could be hurting your search visibility before they damage your ranking. So along the way, some technical issues may happen, right? Google search when some technical issues appear before it hurts your ranking, let's say you are ranking in the first five and before it effects on your ranking, Google Search Console will tell you about the issues and you can fix it, right? Isn't that good? Yeah. So that was all about Google Search Console. The next one is really important. Are you ready? Let's go for the next one. 14. Mailerlite For Email Marketing: Number six, mailer light. Now, there are many tools out there to do email marketing, Mailer Milt. Mailer Light is one of them, right? You can do email marketing with it. But why did I select Mailer Light for you as a beginner digital marketer? Mailer Light is really effective, strong and powerful and easy to use, okay? So email marketing is one of the core columns of digital marketing. One of the main ones. I well, first of all, let me tell you this. With each of these tools that I mentioned, Wordpress, Google Analytics, Mailer Light, Google Forms, with each of them, separately, you can make money, okay? You can find job on each of them, okay? You can find projects. I know hundreds of people right now. They have a business. They don't have a website, and they're willing to pay $10,000 for a website. If you know how to build it with WordPress, so simple, you can make money with it, right? So each of these tools are that effective, okay? That effective. Now, email marketing is one of the main columns that holds the whole digital marketing system, okay? And for you as a beginner, you should use a platform, which is easy to use and also cheap. So why Mailer light? It's very cheap. Capable of doing capable to do anything other platforms can do, right? It's strong with less emails go to a spam. I will explain this in a moment, and it's easy to work with. So as if you want to do email marketing, there are many things that you can do. You can create a list, right, using a platform for email marketing, you can create a list and store all the emails. You can create different groups, right? Okay, this list are for website members. This list are for customers who purchase the product. This list are the list of people who are the customer, but didn't purchase any product, right? So you can have different lists, right? These are the people who complete this survey, right? Then you can do, you can send emails to them, right? There are different tools there. I'm not going to get into all of it, but there are different tools there that can help you do that. You can create automation. Okay, every person who joins this list after an hour, send this email. The next day, send another email. The next day, send another email. Okay? You can do that with Mailer light, right? And here I mentioned it is strong with less emails, go to spam, okay? Now, it's really important when you have a list, okay based on that platform, the platform that you're using and the servers that they're using and their background and so on, okay, if your emails go to spam, right? For example, I email 1,000 people, and let's say 50 of them go to spam, 100 of them go to Spam. I lose 100 people, right? 100 potential customers. Now, if a platform is good, your emails won't go as much to a spam, right? And this way, people will see your emails and respond to it better. So you can create campaigns to send emails to your list, right? As you can see, this is the dashboard of Mailer Light. You can create campaigns, send emails to your list. Then we have subscribers. Here you can manage your subscribers, people who subscribe to your email list and put them into different groups, sorry here, subscriber. Then we have forms. You can create different forms, different forms that people can just answer the form, questions on the forms and then boom, they jump on your subscriber list. I will show you an example in a moment. We have site. You can create landing pages using this feature. You can create different pages on Mailer light. So people come and visit, and then they sign up or do something there. And finally, you can create automation. You can set automation and send emails to people. Here is an example. I use it for one of my products. It's a pop up, pop up form to capture email leads using Mailer lite. Okay? So there is a product. There is a list, button on my website somewhere when you click on it, this pop up appear. You can join the wait list, write your name and your email and click and continue. Okay? So this is this is how you can create a form, okay? Here, this is the form, right? Now, the thing is that another reason that I use Mail lit I mentioned it, it's very cheap, comparing to the other platforms, for example, for a couple of years, on my courses, I have been teaching Mail chip, okay, or convert kit. And there were other tools as well. I don't remember all of them right now, but they're expensive. For example, you want to send you want to have 5,000 people on your emails. Have to spend something like, for example, 400, 300, $200. And you cannot send as many emails as you want. For example, on MailChimp, you have a limit. When you have, let's say, 5,000 members on your list, I think, if I'm not mistaken, you can send up to 50,000 emails, meaning if you send ten emails, right? Ten emails to that 5,000, you cannot send email number 11. And that's bad, right? Then you have to pay more. But on Mailer Light, you can send as many images as you want, right? You have 1,000 subscribers here. You can send 200,000 emails to them. It won't charge you more, and it's cheaper, much, much, much cheaper comparing it to the other platforms. So that's why I suggested, right? 15. Buffer For Social Media Management: Next tool, buffer, tool number seven, the last one. Now, I have been teaching buffer as well for a couple of years. And social media marketing is a great source of traffic for any business, right? Any business can use social media marketing to drive traffic. Buffer buffer let you to manage all your social channels in one place. Schedule posts in advance and store ideas, right? So you can go to buffer.com, create an account there, connect a couple of channels that you have, Twitter, Facebook, Instagram, LinkedIn, Tik Tok, and so on. You can manage all of your content there, all of your posts there, right? We can manage all of them there. And this way, it's easy to just work with all of those content in one place. You have a calendar, there. We have a calendar and say, Okay, today, I want to assign this post to Instagram four, tomorrow, I want to assign this post to Linkedin for the day after that and so on. So it's really, really good platform. Buffer is a perfect tool for social media marketers, and it's very easy to work with. Okay? So as you can see here, we have three channels, right, and you can see some of the posts that we had here, right? You can put them in queue, right? And when the time comes when the time that is set for them, it doesn't matter where you are, for example, out there, you're swimming, you're having fun, you are resting, you are sleeping. I will do the job. It will post the Okay. You can spend, for example, I was doing it this way a couple of years ago. Spend one day. I was spending just one day on managing all my social media posts, assign them, schedule all of them, and leave everything for a week. Come back. The next week, I do the same, right? Four days in a month, I was handling a couple of channels at once, right? So these were the seven tools that I wanted to share with you. First of all, do you feel the value? Did you learn something good here? Great. Great, great, great. I'm so happy. Perfect. These were the seven tools, but I was planning with these seven tools with this starter kit to show you the path that you need to take as a beginner, digital marketer. Now, each of these tools have their own word, okay? Have tons of other tips, tricks, and strategies. And you can master them if you want, okay? So that was all for this training. I hope you enjoyed it, and I hope to see you so.