Digital copywriting 101

1. Introduction : Welcome to digital copywriting one-on-one. My name is Tony Townsend and I'm gonna be your teacher throughout this entire course. We're going to quickly just go over what you're gonna be learning in this course. If you're really new to copywriting. This is the course for you. It's a beginner's course. It's someone that's looking to take on copywriting is a new job or anything. This is just basically the basics so you understand what it is you're getting into and how to get to where you need to be. So we're going to cover what is copywriting? Why is good copywriting so important? What does the digital copyright and do all day? The elements of great copywriting and how to become a copywriter with no experience. So hopefully, at the end of this course, you'll feel more confident about what copywriting is. What you need to do to be a good copywriter and the skills needed and how to gain some experience as well if you're just starting out. So let's get started. 2. What is copywriting: In this lesson, we're going to cover what is copywriting. So first of all, what is copywriting? Well, it's one of the most important elements of advertising and marketing that there is. So what it consists of the words written or spoken with the main goal to help inspire and motivate to take a specific action. So what you're trying to do is you're trying to get I read it to sign up to a newsletter, click on a product, sign-up to service. Inspire them to find out more about something or to read on. There. Basically, a copyright needs to be inspirational. It needs to match the company's time. But there are so many different aspects of copyrighting that you need to understand, but we'll go through that at a later date. So what does copyright to do? What do they write it out? So they write about pretty much a whole wide range of things. From blog posts to case studies that are tutorials to articles, e-books, online magazine copy, social media content, very, very, very big one. And the minute e-mail sequences also a very big aspect of copyrighting at the minute to add a whole lot more. So if you think about it from a business perspective, anything that requires copy, it could even be speeches or anything like that. You will probably need somebody who's a copywriter or has that skill set. So that's what we're going to cover next. What skills do you need to be a good copywriter? Copywriting requires a number of skills. So first of all, you need to have great writing skills, which is a very obvious point. You also need to have excellent grammar, spelling, and punctuation as well there. So, so important, especially if you're with a big company and it's going out to say no to magazines or somewhere like being published. You need to be able to have correct spelling and stuff like that. That's really important. It's all about image as well. So if your grandma's off or word is misspelled, it does impact your business at the end of the day. The third point is the ability to adapt to the different client tones of voice. So after night, you might find that you work for multiple different brands or different clients, that type of thing. So the tones, the products, and the values and everything behind each of the companies is very, very different. The personality is very different. So one time it'd be very fun and another one might be professional and very strict and what they want to use, they might have a different selling. 0.1 wants to be very salesy. Another might just be they want to come across as fun and an expert in the field. So you have to learn to adapt tones quite easily. For is having a organization skills. Because you'd be working on multiple projects, it's important to be able to be organized in deadlines. So at time management will tie into this as well. Sometimes you might have a very quick turnaround, so you will need it so by 02:00 that day and it's 10:00. So you need to be able to manage your time quite well. Another aspect you need to do is so, so important is to have people skills. At the end of the day, a lot of what you're gonna be writing about. Your copy is going to come from somewhere from someone in another department. Or you might be liaising with a magazine or anything like that. So you need to be able to communicate what it is, the messages and everything important, the way you're going to be passing on your copyrights. Written copy that you've done. You will need to be able to do that effectively as well. It all comes unto organization and time management as well. It's really important to have those kind of skills and be able to manage people. Another aspect is you need to have the ability to look at your own work from a distance and be able to edit it. So you need to be able to put aside your bias views on a topic or something. How you would write it and do it from the company's way of doing things. So if your natural tone is quite humorous, but it needs to be quite professional for the brand. You need to step back and actually think about how does this need to be worded and be able to edit it to be professional and laugh in that professional tone. So it's important to be able to do that. You also need the ability to work on more than one project at once. So this comes under organization and time management. You will find that you will have multiple projects on the go. You might just have one piece of content. Focus on that and then move on to the next. You might have, say 67.8 a day that you need to do for different different route. They can all be different types of content. So you can have a blog that you're writing about or an article in a tutorial. So they're all going to be very different in the types of styles and the wedding should be able to jump. This is really important. And lastly, project management skills. So this comes under all the other additional skills that all very, very closely linked. This is just making sure that you are basically managing those projects properly. You've got time to research them, you've got time to do them. And you've, you've thought about the fact that whole process of it is getting coffee, editing it, make sure that you send drafts out, first approvals, that type of thing, before it's actually sent out to be actually printed or put on a website or anything. So you've thought about the whole process of copyrighting. So it's not a very simple write something and it goes out. There is a process as well. So that's a very important skill to have. But yeah, so generally, this is basically what you need to know about copywriting. So I'll look forward to seeing you in the next lesson. 3. Why is good copywriting important: In this lesson we're going to cover why is good copywriting so important? So there are few reasons for this. It helps to build a brand. So your branding is how you portray your business to other people. This can have a huge impact on the buying habits of your target audience specific e.g. it's likely, likely that you'll want your brand to a peer professional and of high-quality. Hiring a copyright to ensure there are no errors within your content will create a good brand image. So this is slow, so important the amount of times you've seen an advert on TV or on a website or social post or written copy. And you see grandma error or anything. And then you think, Okay, that doesn't show a good brown that shows they haven't paid enough attention. So would you trust that brand? A lot people would say, no, it seems silly, like a little spring and error, you know, we're all human, but it does have an impact. So that's why it's so important. Why copywriting needs to pay attention to detail. Another reason why it's so important is so that your content can be understood. So before beginning to create content, a good copywriter will ensure that they have researched to the subject well, copper is often have the right amount of knowledge to create high-quality as informative content that will drive sales for your business. Their main objective as a copywriter is to take what they learn and write it down in a way that is high-quality for your business. That is the main objective. So they can take any sort of topic, product sales or anything, and they turn it into a weight. There's understood, which is really, really important. Copyrighting is about creating valuable content. Your website is often your first chance to impress a user. We've all been on websites. You look at website and you know, within the first 5 s, whether he wants to stay on it or not. So if you start reading something on the homepage, if something really doesn't read really well, you're likely going to come off the website because you don't really feel enticed, are inspired to find out more. A good copyright will ensure that your content on their website is clear and concise. I'm giving you just the right information to hook you in your audience and you're ever else. And then persuade you to do something, e.g. purchase something or read on. That is why it's so important to have a copywriter. Your content will become more valuable. Because that you've have a copywriter who knows exactly what they need to write it out. They know exactly what they need to inspire. And making whatever is on your website. Very, very valuable. Because it is understood, it is informative, it is reaching the audience, is doing everything should be doing, and that's the point of a copywriter. So e.g. on a website you may find your homepage is very informative. While a product description on the website is meant to encourage your customers to purchase a service or product. So our throughout your website, your copywriter is understanding your customer journey throughout it, making the content very understood and have a point to it. E.g. you want your homepage to be important if you want to be like, this is what we do. You want your, your products to have a different tone at different language. Your copyright will understand the change in tone, the change in language to make it more appealing certain point, but be very informative at other points. So that's what it makes the contents so valuable. Targeting the right audience. A key part of what a copywriters job is is to do in-depth research before they start great content within their research stolen about the company and exactly the catenin tails. They also need to research the target audience of the company so that they can show the content they create is appropriate interests. The people has the right tone to it. By targeting the right audience, your business is much more likely to gain the right clients and make future sales. If you don't know your audience, then today you can be throwing out to the wind way. You're just trying to everybody. And that's not what you want when it comes to your business. When it comes to copy, you need it to have a specific purpose, a specific person in mind, that it's going to want to read it and find out more or purchased something. So if you are selling something, e.g. mechanical parts for cars and stuff, you want to talk to those people that are interested in cars, that type of thing. So you can narrow down who you're targeting to and who's gonna be interested in. So if you're leaning towards more people who are really, really knowledgeable about cars than the language can reflect that. So that expertise is push across and your audience will be more interested in it. So understanding your audience is actually probably one of the biggest steps when it comes to copy. And lastly, good copywriting saves time. As a business owner, there are lots of things to think about. With a copyright and hand, you can save yourself a bit of time. Copywriters can be hired to create regular bought blogs, which you're used with joy and not come back to you from relevant content each month. You could put links it on your social media to drive them to it so that you're showing your expertise. This regular blog content is actually really good for your site's. Seo. Helps with your ranking, which leads to more business because people can find you more, but overall they save you time. Copywriters are also good for social media posts as well. So not only can they write really long articles like 500 words to thousands, they're able to do little snippets as well, which is really good. Especially if they've got their company they know, but they knew the audience. It saves you time so that you could say e.g. create the artwork and they've got the copy down to a t. And then it's already on social that day. So it can save that time, especially if you're a small business owner, every minute. During these other little tiny things and a copyright can do, can save you time. So it's a great reason to actually have a copyright on your team. Hopefully this has given you a great overview of copyright you can bring to the table basically. 4. What does a digital copywriter do all day: In this lesson, we're going to cover what does the digital copyright it will die. That's actually a really good question. A digital copyrights his job will include these six aspects. So mean clients. Research, managing projects, interviewing, editing, and sourcing images. So while it doesn't seem a lot, there was a lot of moving parts going on throughout. I'm going to break down these six key areas down into little chunks just to show you what other activities they do within these. First of all, we're going to look at me and clients. So it's not just being a client once. It could be potentially multiple times. To begin with, a freelancer or in a business will often meet potential clients in order to persuade them to use a sepsis. Either way, there'll be initial meeting either in person or via software such as Zoom or Teams to establish what the client wants. Their goals, aims for the copyright project, who the target audience is, their brand voice, and how the project will move forward. After that. Especially if there's a large project, there are likely to be further meetings to check progress and make adjustments if necessary, handle edits and get feedback. So it's not just meeting the client wants. It could be potentially meeting clients on a regular basis depending on how large the project is. Even if you are a freelancer or in a business, this is an aspect that you will have to manage. And it might not just be clients when it comes to the business aspect. It might be internal staff or management to be checking on these projects. So there is a law of liaising going on in. The next aspect is researching. While copyright is often have a wide knowledge of many different subject areas, everyone has their favorites and sometime projects will require that research done before AND writing can be done. So the writing aspect could be very, very quick. But the research is the longest part. Writers may need to look up statistics research particular subject more deeply. Look who the experts are in a particular area. Even learn how to use a new software or product before they can write about it. This sort of part of copyright is rural. It, it can vary in timeframes depending on what the topic is. And obviously the knowledge of the copywriter. This can vary and this can be very time-consuming. Being able to have the skills to be able to research very efficiently and know where to look for the research is so important. Managing products, a good proportion of you took a week can be allocated to planning. Some of them have to. Some freelancers or copywriters and businesses manage multiple projects, established timelines and show they have to meet the deadlines, the allocated basically. And they also need to work with other people like web designers and graphic designers to get the work done and uploaded the right times or editorial staff and things like that. There's a lot of moving parts when it comes to managing what's going on and what needs to be done. Being very organized is really important. Interviewing is another aspect of the job. They'll do a digital copper and might need to leave their office. We're just getting used to it now. The experts to interview for a particular article. A lot of people nowadays are doing it through Zoom. Just to save cost of fuel and stuff like that. Or it's more convenience and at the time. But this is, this can take some time. Sometimes the Zoom calls might be one or two. It might be one a week or 234 and a weak because the article might be really long or you need to clarify certain things. So being able to interview as well is really important as well to get the right kind of information and ask the right questions. Bureau article. That's why a couple of Zoom calls and things like that or meetings is really quite a good idea because you can go back and reflect on what you need. Once you've got some of the information and realize you need some additional things. They might want to get quotes from people as well who use a product or service or do a detailed interview with a company CEO. So you might have to be very flexible in the way you work, especially with CEOs because they're busy, busy people. And it's often difficult to find time for them. So when you do get that time, it needs to be planned as well. What you're going to ask, what you're looking to get from talking to them, that type of thing. So having a checklist when it comes to interview, really a good idea so that you don't have to go back to them again and again and again because you've missed out on key information that you actually needed at that time. We're now going on to the last two aspects of their jobs. So editing is a huge part of it. No writer produces a perfect first draft, no matter how experienced they are. Editing is so important to the copy is to a high standard and to get them right result that your client wants. So often not you do a first draft, you send it across, you will do it to a high standard. So really you don't want to be just sending any old thing and hoping they'll they'll like it. You want to send it to the best of your abilities, but expect it to be the first draft because often not your client will be like, I need to change the sentence. The timing isn't right, or they'll be some minor changes potentially. Editing is a large part. You'll be going back and forth. So having that relationship is really important. Level of communication is really good idea to have. Editing can be very back-and-forth game, which is a bit time-consuming sometimes, especially when you've got that line. So being able to manage your time efficiently, really good. Finally, sourcing images. So for any content, you probably have an image or blog usually has them. Editorials often have them. So those types of things, sometimes you'll work with a graphic designer, so fun photos and stuff for you, or they'll create the outlet for you. But sometimes you will have to find your own images. So there are plenty of stock photo sites out there. With a huge range of stock images. Online. You can find anything that you're looking for. It's very easy, but often not you have to figure out the style, especially for your clients. They might want to look a little bit corporate, them, personalized, but you've got to try again. Figure out from your initial talks with them, what kind of styling they're looking for. And usually what you're writing about can set the tone for your images. Anyway. That's a really good way of looking for work. So hopefully in this lesson you've learned exactly what a digital copywriter is actually doing on a daily basis. These six aspects are probably the main ones that they do, but there are many copyrights that do additional things, have additional steps, but these are the six key areas. 5. 8 Elements of Great Copywriting: In this lesson, we're going to look at the eight key elements of great copywriting. So we're going to get persuasion, good spelling, keeping it simple, strong, cool sanctions, SEO friendly, being direct, channel, specific, audience awareness. I'm going to break down each of these so you understand how important it is in copywriting. So persuasion, the first one we're going to look up. Great copy needs to be persuasive as you're writing these two, given someone to do a specific actually resemble, byproduct, sign up to a newsletter. Your coffee will have a stroke. Strong call to action at the end. Helps triggers an emotion, shows the benefits or tells a story. You're trying to persuade people to carry on their search, say e.g. if they land on your website to find out more, you want them to read a blog that you've written. I feel really inspired to try out what you have to offer. You're trying to get people to do a specific action that is the purpose of your copy. So figuring out what it is you want your audience to do will actually help you write your copy. So this is a really good aspect of copyrighting. The most important skill to have is good spelling and grammar. This is a very important elements of probably writing. Your grandma and your spelling have an effect on your goal if there are any errors. So often when people discover narrow, they get a negative perception of the company, the brown service. It seems petty, but at the same time, you can kind of understand it. I think we've all been there when we've gone on a website or we've seen an email sent to us. And the minute there's a spelling error or grammar or doesn't, it doesn't quite read very well. We get put off, we delete that email, we come away from that website. It does have that effect. We know that everyone's Hume. At the end of the day you are going to have a few slip-ups. There might be just a misspelling, but you've just got to realize the impact of it if it's always consistent. So, sure way to kind of check. You've got good spelling grammar is to use a spell. Spelling checking software. I tend to use Grammarly, which I mentioned at the tip at the bottom. It's really useful tool. It's free to use. It's great to just check even little snippets, social media posts, just to make sure that it still reads right in that and whatnot. Second tip I'd uses read out loud. I always find like longer pieces of content I read out loud because I find that sometimes I slip up by missing word sound and things like that, or it doesn't quite read as well and it just needs to tweak. So that's what I tend to do. Number three is double-check everything. So just go over a couple of times. Just to tuck you've got your commas in the right place and the right words. And finally, the last tip I would say is get someone to read over your work. If you're in a big company, big team or anything. And there are people that you can kind of shy work, work with, then get their opinion on it as well, especially as it affects the brand and your company. So that's another good tip. Number three, we'll keep it nice and simple. When you're writing any type of content, try to avoid using interesting industry specific terms and keep it simple. As a good corporate. Or you will be able to take a complex subject and explain it in a way that anyone can stand. That is a really good skill to have. Taking a lot of information in a lot of jargon, a lot of slang, acronyms, and creating something that others would understand. So that's what makes a good copywriting is doing this. You'll find like, if you work for different brands, say if you work for a big IT company, there will be a lot of industry-specific terms that they know that audiences weren't understand. So it's just me finding your way of turning that complex thing into something understandable. So that's really important with copywriting. Another big, big point when it comes to copywriting is having strong coarse actions. So you can write loads of content, different types for emails. But unless you have a strong call to action, the copies are gonna go anywhere. You lose your audience at the end of it. So that's what calls actions or fault. So you could have written the greatest copy. But the day that's all it is. What you need to do is you need to give your audience a clear instructions as what to do next. So that's where our calls to action comes in. So when you're thinking about what you're writing. Ask yourself, what is the goal of this copy? So what do you want your audience to do next? It's the next step after they've read it. The interested because I've got to the end of it. So what do you want them to do next? So here I've written down four of the key ones that you've probably seen somewhere, like Redstone now, free downloads, join. Now, read more. These are the key ones. You're asking someone to do another action basically for registering, that's more for newsletter e.g. let's use commonly free downloads. Businesses sometimes have a free download section to entice people to sign up their email. So they download the copy and you know, you get an email address out of it. And that's quite good. Join now can be membership side of things. And read mock, be focused on trying to promote blogs. But they all have a specific purpose. So have a think about your calls to actions that you would use when writing different content pieces. Seo friendly, this is actually relevant to website copy on me. So as a copywriter, you need to create copy that is searched friendly by using keywords and phrases, rank high in the search engine page results. So what I mean by this is in your copy, if you were a dentist, e.g. in your copy, you'd be using certain dentist focused keywords about maybe your services. So what you do, but you will have a list of key buds, which you will then including some of your copy that e.g. your social media posts will probably have the web dentist written in it. But the one thing you have to remember throughout this is Don't force keywords into your copy if it's going to ruin it. So you find a lot of people are just trying to stick keywords and because just trying to stuff as many as they can into it, because they think it will reach all the people by using all these keywords. It actually ruins your copy. If sorry, I read it. And they find you took your dentist than talking about florist. They don't link, they don't make sense, but they're just trying to force in so many things to cover as many pieces as possible. It doesn't read right? So it's important not to do them. The next point we're going to cover as being direct, get to the point. Copy needs to convey a message in as few words as possible. You want to write copy that is punchy because when Mao, when people read long census, they will get distracted and lose interests. So to write direct copy, try to use short sentences, short paragraphs, and avoid fluff phrasing. So you just want to get to the point straight away. You want to hold that interests as much as you possibly can. You'll find I'm the same. If I say reading something and it's got, say 6789, I lose interest quite quickly. I want to know what that paragraph is about. What's this, What's this information? So you could have, say in a blog, so many different paragraphs. But what you'll find is people are interested because it's just small little nuggets information that people are reading and it keeps people's interests. So it works. So it'd be direct. Number seven channels specific, everything, every piece of tech, piece of content you're doing, your writing has to fit for purpose. So what you'll find is when you write copy for an e-mail. It'll be very different from social media post. If, if the campaign has the same content, the tone, the style, the length, needs to be adapted to the match the right platform. For an e-mail, you will have all this content about a service that you offer. That. So I'm going to fit in a social media post. The tone is going to be very different because you can personalize an email bit more social media, you don't, you're hitting a different, you're hitting a target audience, whereas you've already got your target audience for an email. So they're very different when it comes to writing. First of all, we need to think about the channel, then write the copy. So e.g. if you're going to do a social media post is going to be snappier. It's going to be shorter. So you're going to have to figure out a way to convey the same message, Joe's, but in a fewer words. So e.g. Twitter has a character limit. So you've got to think about, right, I want this message, but it needs to be shorter. And then for the e-mail, you can think longer. You can think more depth. So very different. And last of all, audience awareness. First question, when writing copy is, who is my audience? Your copy needs to be clear and understood by those readings. Adapt your copy to target, your niche. That it's important and it's relevant. You don't want your content to go to everyone. As most people aren't going to be interested. And it's all wasted your time and energy trying to focus on all these people that don't have an interests. So e.g. if you are a jewelry retailer and you want to e-mail content at women, That's your target audience. You wouldn't start targeting the middle audiences because the Jewelry isn't for them, that they don't see a purpose for it. They don't see a need for it. It's not what they're interested in. So you've got to have that in the back of your mind. So hopefully these tips have helped you understand more about what makes good copywriting good. 6. How to become a copywriter with no experience: In this lesson, we're going to look at how to become a copywriter with no experience. This is a really common question topic to cover. So I just thought I'd give you some tips and tricks on how to get started. So first of all, you could join a freelance writing agency if you want to do. At HC are a great place to start your career in as they offer opportunities and help you grow your reputation. An agency can also take away the stress of chasing bills, which as a freelancer is quite a bit of an issue with a lot of people. Some people don't have the confidence to do it. This will help you grow, understand the business before you take the leap into freelancing as a copywriter, it's a great way to gain some experience as well. So that's option. One. Got the option of reaching out to potential clients. So this all depends on if you feeling confident. So why not reach out to potential clients yourself that you'd like to work with. So make a list. It could be local businesses that you think, Oh, I'd love to work with this person or this person. And then what you need to do is just pitch for what you can do for the company. And the way it works, and the benefits to working with yourself. It's a great way to grow your portfolio. The more you can show what you're capable of, the better. But there are a few tips I'll show you later on that can help when it comes to your portfolio if you're struggling. But that's another way of gaining some experience. Another way is to network with other writers. So you could look on Eventbrite really good for certain things. You can look on LinkedIn. If you type in networking events from writers or even networking events, there are a lot now face-to-face and online. If you haven't got the time to do face-to-face, you do online and it can be the entire country. It's, it's really useful. It's always a good idea to reach out to other writers as well. Especially through LinkedIn, because they're really good at sharing useful tips. You might find even a mentor or somebody who is been in your shoes, like styling wise. And they can offer guidance on the best, best, best ways to go. And also they're really good at sharing job adverts. So some copyrights you'll find there might have too much work on. So they'll share it with all my platforms. And if they've established a relationship with you than they might show it to you. It's a great way to sort of grow up, you grow your experience. Another aspect you can look into, which I think is quite good is establishing a niche for yourself. So for many, copyright as without experience, is a good idea to draw on your existing skills. So some writers, they use their personal, not personal knowledge of a specific industry to differentiate themselves and grow their copyright business. So they might have experienced in very niche topics like different parts of the healthcare industry or the IT but very specific area and IT they might have got that from previous jobs that they've been in. So they understand the jargon, understand the ins and outs of the industry. That makes them really good copywriters. So that can actually make you stand out and give you a foot in the door to speaking to some of the potential clients that you see. So you might know some of the industries, there's companies to reach out from your previous experience. And you can go to them and go, I know this industry, like the back of my hand, I can help you. So that could be a really good way to get some experience and to get your foot in the door. Basically. Another aspect you should be looking into is researching available industries. So take some time to look into the industries that you actually are interested in. What opportunities are available? What kind of things would you like to write about? You can stick to the stuff that you already know about. But you might want to branch out. You might want to look into other avenues of things that interest you because you've got to think about it as a copyright. Are you going to have to have some interests in what you're writing in to show the passion of what the service, the products, what you're trying to say to your audience, you need to be able to convey a lot of emotions and persuasion and your copy. So actually having really good interests and passions when you're writing about, It's really important. Another thing that I would definitely recommend doing as a copywriter is investing in time, reading as much as you can and practice writing. There's a reason why I suggest doing this, because if you haven't got a portfolio, as most copywriters starting out, this is a really good way of building up your portfolio hands, having a few articles here and they're ready for those projects. If they can land on your lap or you look for them, It's really good idea. So what you can do is you could give yourself a dummy projects to stuff in different topics, industries. The things that you're reading, you might come across something you'd be like, I can write that better, then do it. They make those parts as articles because what you can do is you can save them. And then you can use them for later on. When you're showing customers and you're showing potential clients, what you can do. You've got it there because they will ask, oh, what will show us your writing? This can show them exactly what it is. Yes, if you haven't done for a client, but it gives them a taste of what you can do and what you're capable of. The final thing is, I've mentioned multiple times about our portfolio. Building your portfolio is the best way to kind of gaining those clients and building up your reputation. So potential clients will want to see your work. So you need to be building a portfolio with your best writing. So when I said about practicing and writing those articles, a really good way to do it is to post those articles on sites like Medium. Because what it does is it, when you see your potential clients, you can then share that link with them, that portfolio. You can even put it on the bottom of your e-mails and stuff. It's a link to what you're capable of doing as you're doing it. So it's really important to keep doing it and consistently building up a portfolio as well. So cover a range of topics, cover different ranges of tones and styles and things like that. But spend some time doing this, but you'll find that you'll do this when you're looking into the research side of things. Looking at industries, all the little, the little bits and bobs that you'll be doing to try and build up your experience. You'll be doing that anyway, and it can all go into your portfolio. You can even do about the way you research, what your thought processes, how to do things. That's really good because it shows clients this is how they work, but we weren't the same. This can be a good fit. So write down a lot of stuff that you're doing as well. You could even share your story, your journey, like what you're doing, what you found out. There's a lot of things that you can do to put in your portfolio that just doesn't need to just be pure writing. It could just be showing exactly what you're capable of doing. So hopefully this has helped you understand some starting steps, what you need to be doing, and how you need to be very proactive in trying to build up your experience.