Transcripts
1. Introduction to the course !: Hello everyone. I'm very
excited to welcome you to my new course on
customer service skills. Well, let me ask you
certain questions. You don't know how
to handle customers. You find it difficult to
deal with angry customers. You like to work on computers. Rather than interacting
with customers. You're not know how to talk
to someone over the phone. You lacked customer
service skills. Well, with no more excuse, you have reached the right
place. In this course. You are going to learn
customer service skills, learned with me, but
over a decade of experience in dealing
with difficult customers. I'm going to teach you and make you a
thyroid professional. In this course, you are going
to become a professionally confident and positive
with job orientation. This course is for professional
students and learners. In this course you're
going to learn the basics of customer
service skills. What are different
skill sets required for you to handle customer service? And how you can become a better customer
service executive. I'll share my experiences on dealing with
difficult customers. Can you pass the test? Let's start to learn
customer service skills. It's time to grow and
live with courage and confidence with a 100 per
cent success. Let's do this. Let's enroll for this course.
2. What is Customer Service ?: Now what is Customer Service? Have you ever called a company? And you noticed that the customer service executive over the phone is very nice. He solved your problem in
a very effective manner. He didn't take much time. And it also greeted you, spoke to you very nicely
with lot of compassion. And it was really nice
to talk to that person. After the conversation. What kind of image you
made about the company? You had a great image
that your problem muscle. This is what customer services, customer service is all
about serving the customers. From the perspective
of the company. As a customer service executive, you carry the image
of the company. So if customer services
good, the company is good. It'll have great word
of mouth marketing. The company will reach
to great heights. Many people ignore
customer service, but just an investment. The better customer
service you provide, the more customers you
are going to acquire. A customer service
is really important. It is a source of
revenue generator. As I said, better customer
service, happy customers. They'll speak to more customers and they'll be your
brand ambassadors. They'll speak about
your product. Don't require a
sales executive or marketing sales
representative to go everywhere and talk
about your company. These people themselves do. Your customers will talk
about your company. They will multiply your revenue. They will act as your
brand ambassadors. So customer service
is a cornerstone and every interaction
that you have with your customer is going to make an impact on how that customer perceives
you as a company. So if I talk about some of the important principles
of good customer service, the first is being pustules. Now, who would not want a personal touch in
any of these services? Now, last week I gave
my guard for servicing. It was my second
service which is free. Now after I receive my car back, which was quite good, in a good condition and the
service was quite good. I received a call from the
customer service agent and she asked for feedback. This is personalized, touch the border to call
the customer to ask, how was the service. Any problem are you facing? And if you tell any problem, there'll be able to
help you with that. They'll pick your
vehicle and get it repaired or whatever work is, you're not happy with
it, get it done. How good is that? Now this is called
personalized service. The human touch. This is required.
And this is what makes you differentiate from the other companies
who believe that customers are just
to set a product, not what happens after
the product is sold to the customer matters a lot
for you to be a long plan, a long-term planning
the industry. So instead of thinking
of service as a cost, it is an opportunity
where you own customers, respect customer's
confidence, their belief, their faith, and build bio
business all over again. They'll bring people
along with them. The second aspect is competent. Now, just imagine you are
a customer service agent. You are selling a product. You are representing
a company which is selling a microwave oven. Now the customer comes to you
and ask certain questions. He would ask you, what is the
USP of this microwave oven. But you as a customer service
agent, are not aware of it. So what kind of
impact would it make on the mind of the customer? The customer will have a
poor impression, right? So your competence,
your knowledge about the product plays a very important role in
customer service. The more knowledge you have, the more competent you become. So if you are a part
of customer service, ensure that, you know each and everything
about the product. You know what you're offering, you know about your company. So any question which is being
asked from the customer, you are supposed to
answer that question. And many times you
will not have answers. That's completely
okay, but you should make an effort to get
the customer the answer by talking to your seniors
or by letting the customer know that you care
what he has asked in, you'll get the answer. That shows your competence. And this is what is one of the important principles
of customer service.
4. What are the Principles of Customer Service ?: The third is convenience. Now, just imagine
a customer who is traveling through air
and while traveling, he, he finds out that
has debit card is lost. So he's at the airport. He finds out as debit
card is normal there, and he gets anxious, he panics and he
just makes a call. He has a customer service
number over the phone. He makes the call to the
company and he blocks is debit card so that no
unauthorized use can be there. So will the customer be happy? Yes. Have you made the interaction with the customer convenient? Yes. Why? Because you offered a telephone
number where he can talk. Just imagine if there was no telephone number and the customer had to
go to the branch, only then is problem
would have been solved. That offer convenience?
Absolutely not. So the more convenience you offer to the customer in
terms of customer service, the better your brand becomes. More easy it for, it is for the customers
to figure it out. So as I said, it's not
about selling a product. It's about how you deal with the customer after
the product has been sold. This is what makes your
product stand out. I have seen many brands fill
out on the customer service. They have amazing products. But one simple deficiency,
one simple problem. And if the quality
customer service, and if they don't
get proper help, the entire image of the brand the company
detour, creates. It shatters like anything. So most of the mobile company more than focusing
on their products, they are now focusing
more on customer service. Approach has changed. The era of social media. Any bad feedback or comments can be a bad name for
your entire brand. It can destroy the
reputation of the company. Your sales may go
down like anything. Would you take that risk? Absolutely knock. And that's why all the
companies are investing so much in customer service. And this is a great
opportunity for people who want to
be in this field. Also, the customer expects
you to be proactive. Proactive in terms of how you are dealing
with the customer. For example, I've
ordered a table, which is a word table
from a branded company, and I've received
the table, now, I receive a call from the company wherein
they want to know the preferred time
for me to allow the executive to
come to my home and he'll fix the furniture, he'll arrange it and he'll
make it stand in a proper way. That's amazing. That means the
company's proactive. Big company knows that the
delivery has been done. They get a message on
their mobile phone. Now they have proactively
made a colon ensured that they find it convenient, a time for the
customer wherein they can visit the home and
can fix the furniture. Now that's called
being proactive. The more proactive you are, the better customer
service you're doing. The more engagement
you are doing, the more promise you are
giving to the customer, the more happy the
customer will be, and the better it
is for your brand. Just imagine the review
which the customer will write on Amazon or Flipkart, who the other customers will read and favorably
make an order, right? So being proactive is very, very important when it
comes to customer service.
5. What is Customer Service Skillset ?: Imagine a customer call you
and he says that I want to order one television for myself. We don't have that
television now. Now this is a very
poor language. This is a very rude
and arrogant way to speak to a customer. Even if the gap, the computer
or the TV is not there. You can politely in
family customer. So I'm sorry, I present the computer is not
available in stock. However, next week it is there in this talk
and I'll personally make a call and inform
you when it is available and you can place
the order simple. So your ability to use
positive language, not start on a negative tone or on a negative contexts
that we don't have it. We cannot do anything known. Awesome, sorry, we cannot
help you with that. This is not the way to
deal with customer. This is poor customer service, or good customer service is when you use positive words
and positive language, there is a way to speak the
negative words as well. Even if you don't have
that thing in stock, you can politely inform the customer that you'll
be able to deliver that to him or her clear
communication skills. Now this is very,
very important. Many a times b, the customer service executives
are not able to clearly communicate what they want
to speak to the customer. And that's how most
of the times it has been seen that very few of the efforts which
they make an order to communicate gets acknowledged
by the customer. So it is very important to clearly communicate
what you have to say. There should be no ambiguity
between what you want to convey and what the other
person wants to hear. So your communications
would be simple. It should be effective. Your sentence formation,
no use of any jargon. Absolutely simple language
in a very polite manner. And that's how
your communication becomes clear to the customer. Also, your ability
to manage tiny while dealing with customer plays
a very important role. The more time you give to
listen to the customer, the more time you
will spend resolving, the less time you will spend
resolving the problem rate. So many times, I see that the customer service executives
don't pay attention. They don't listen to what
the customer has to say and they start offering solutions. But that's not, that's not
what the customer wants. So let the customers speak
for two minutes, one minute. Let him speak whatever he has
to just listen to him in. Once you listen, you will
automatically know what the problem is and you'll be able to give the best solutions. If you stop the customer halfway and you think that the
customer problem assault, That's not the way he'll again, take the same time to just convey what he has
to take your own time, so that is not used using
your time effectively. So effective time
management skills plays a very important role. And it has to be ensured that you are dealing with the customer and
ineffective time manner, your ability to eat customers, your ability to
understand customer. If the customer is physically
present in front of you, his body language,
his eye contact as body posture has
confidence level. Whether he's
interested, whether he wants to genuinely
buy the product. You can sense that. You can read the
customer, right? So your psychology, your understanding of
the customer mindset, will play a very
important role for you to become a good customer
service executive. Goal-oriented focus. All the customer service experts or need to have certain
business goals. They need to know
the objective of the customer service,
their requirements. Their job is to make the
customer feel good and happy. And at the same
time, this problem should also be resolved. So all the goals of the customer
service executive should be there in front
of them, right? Tenacity, a great work ethic. Your willingness to do
what needs to be done, providing the service which
is not only good for you, but also becomes a memorable
experience for the customer. You talk to the person in
such an ice manner that the customer feels so
good even after the call, he is just thinking about you. And once the feedback
goes to him, he'll give you a brilliant
feedback, right? So that's how things work. You're closing ability,
your customer satisfaction, the way customer fields. Blasting with the
customer one is very, very important now many times. In fact, this happens
every time in the hurry to complete the colon to handle
the customer query. You just listened
to one problem, give the solution and you
just hang up the call. But that's not the
way you need to ask. Is there any other problem, I mean, solved. Why? Because if that
problem is not solved, the customer will call again. Let the customer talk about all the problems the customer has with that
particular product. So that he doesn't call
you again and again. Make the customer happy ones
do not give the opportunity for the customer to call you back again and again
with different problems. In one call, tried to resolve all the problems
which the customer is facing. Empathy, as we all know, we need to understand what the customer is
going through unit, we need to think from
his perspective, we need to get into his shoes and make our customer
service better experience.
6. Some Important Customer Service Tips ?: Let me give you some tips and tricks to deal with
difficult customers. First, you need to keep your
communication professionals. Do not, at any
point of time leave your professionalism as opposed to as a company representative, you need to be very
professional in your dealings, in your body language and your voice and your
communication. The way you look and the way
you talk with the person, remain calm and
collected no matter how aggravated the
situation becomes, no matter how angry
the customer becomes, you need to control
yourself because you are not going to aggravate the situation by becoming
the same person, What he is, right? Always try to speak softly. The more softly you speak, the more easier it is for you, Andy customer to understand
things in a better way. Practice active listening. This is a key and
customer service. The more you listen, the more you understand what
the customer is saying, why lessening, the
better you'll be able to resolve the query. Give them time to talk, let the customers speak
himself or herself. Then you can start
on a solution. Understand the customer's point of view, whether he's angry, whether he is happy, whether he has a complaint, whether he has a point to make. Always understand what
is his perspective, what he wants to convey, how is he feeling.
At that moment. You also need to
assess their needs. Assessment you'll need of
the requirements and needs. The more products you can sell. It's not only about a product which the customer
has called you for. You can also up-sell or do up-selling of
some other products, which could be subsidiary
products and you can become a great sales
representative as well. Like for example, a customer
might have called you for a problem and has
gas connection. So you have given them a solution that you
need to properly close the knob and you have suggested certain
measures as well. At the same time, you have also given them a solution that this is a new device which
we have just launched, will detect the gas leakage
from your cylinder. And this will be very
helpful for you. So why don't you
try it? Oh, yes. Why not just send me
I'll pay pay for it. So you have understood
the requirements. You have. Pitch the new product
and it's a sale. Brilliant. Seek a solution. Always try to come
to a solution to a problem. Asked for support? Yes, many times it's not always that the customer
will ask for support, even you may ask for
customers help to help him. So please help me to help you. So this way the customer will
do everything what you are seeing and you can come
to a proper solution. For example, it's a
technical problem. The customer is not able
to open a software. And you over the phone half to guide the customer to
open the software. So that can only happen if
you take his help, right? So maintaining
positive relationship, positive conversation
will always help you. So this is something which
has to be kept in mind. Always seek positivity while you're dealing with a customer.
7. How to handle Difficult Customers: Now how do you deal with
difficult customers? As a customer service executive, You will definitely receive
customers who are very angry. It could be because
of a service or because of something which
they might have felt bad. It could be your product. Now, your ability to handle
difficult customers will play a very important role for long-term sustainability
of your business. Your proper customers would
help to retain customers. Antonio, negative situation
to a positive one. So a customer who might
be angry with you, but if you handle his
query has problems. In the most effective manner. This customer itself can change to be an advocate
of your product, he'll become so happy, delighted with the kind of service which you
have offered to him. He will be extremely happy to share the experience
with others and he will become an advocate for your company, for
your organization. So that our customers can be broadly
classified into angry, indecisive, demanding,
and critical. Now we'll discuss about each of these types of
customers one by one. Now let's talk about a
customer who's angry. Now, this kind of
customer will straight away start shouting on you because he's not happy
with the kind of service. For example, you might have
recharged his D2L account, but the balance might not have updated because of which he is not able to watch
his favorite TV show. And he gets really furious. So we'll call you and
outer knew why they have the balance has not been updated and I'm
not able to watch my D to H. I'm not able to
watch my favorite show, ganglia updated as soon as
possible and let my TV Start. Now, what, how do you deal
with this kind of customer? Now the first thing you
need to do is you need to come this person. You can straightaway do that. So I really apologize
for the inconvenience. I understand what you're going to adequately provide
you the solution. Just helped me what your
name and your phone number. That's it. You have listened, you
have acknowledged you have understood the problem, you have empathized
with the customer, and you have also
done your job of asking his name and phone number without which you
cannot proceed. So the first incident
itself, you apologize. So you have lower down his God. Now he is even he may be angry, but he may not be as
angry as he was once he made you a call because you have understood the problem. So you have to keep your
voice at a normal level. Never reciprocate the
customer with anger because that is going to
aggravate the situation and will make the
situation even worse. So you can say that I would
really want to help you. I apologize for
the inconvenience. I apologize for the product
which you have received, which is the default product. I'll ensure that it gets
replaced as early as possible. I understand how inconvenient and frustrating you
must be feeling. So even I was even I had one experience
similar to that one. So I can understand. So let me help you with how we
can solve the problem. Now, the next type of
customer is indecisive. Now this time, this type of customer is very
difficult to handle. Now, you have told them
about the project. He has asked a lot of questions. That product, It's something
which he wants to buy, but he's not able to
take the decision. He's taking lot of time
to make the decision. He's asking so many questions. He is quite finicky
about the product. He doesn't know what and why and whether he should buy it now or should we buy it somewhere else. So there are a lot of
doubts and as mine, so this is something which you as a good customer service
executive needs to handle. And indecisive customer
is a customer who can become your prospective customer if you answer all his queries. So the moment you find
this kind of customers, you need to first acknowledge
and accept that this person is not in a position
to make a decision. So in order to make
his decision possible, you will talk about all
the things which you want. So he will, he will
ask questions, just understand his perspective what he actually wants to know. The more question he asked, the better you'll be
able to understand. So once you have understood what exactly the customer wants, you tried to clarify
each and every doubt, one-by-one, giving examples and showing that in the
product demo as well. So this customer will
take time and you should be ready to give time. Because now you understand that this person requires some
time to make the decisions. Real acknowledgment of
understanding this is an indecisive customer
will help you to give proper customer
service to this person. So you can ask questions, you can offer suggestions, explain where the product or
the service can be used to show live
demonstrations and make the customer feel convenient
with the product. The next type of
customers demanding now, this kind of pass customer
will want more things. Even if you gave him something, he would be asking you to
give something more, right? So his needs won't be fulfilled. Even if you showed
the best product, he will demand
something even better. So he'll be asking for offers, some better deal he could get. So he'll try all his best to
get the best deal review. And this is where at a point where you are not
in a position to help, you can definitely politely
refuse the customer as well. I'm sorry. So but that
is beyond my reach. However, I'll try to speak to my manager if that is possible, will surely help you with that. But to be very frank with you, this is the maximum
which we can offer you. Unfortunately, I'm unable
to fulfill this requirement at present because there is no such offer from
the company's n, but still so for your convenience and since
you are insisting so much, let me just confirm it with
my manager once again. So you are giving some
sort of relaxation, some sort of console
to the person. So this person will feel good. And eventually he made, he might take the decision to
buy the product as well. Now critical. Now this kind of customer will find problems with your product. This is not good. This should
have been better this way. I'm not happy with
your services. So this kind of customer can be very difficult to handle for a customer
service executive, however, this kind of person might be very
honest as well. He will give you an
honest feedback. Even if the feedback is not
appropriate or not, right? As per you, you
have to listen to the customer and think
from his perspective. So 200 critical customer is something which you have
to take all the suggestions. Oh, so that's something which we will
definitely look into. If that is a suggestion, I'll take your feedback and
I'll get it back to you. This is what we can offer
at this at this time. However, if you want
to know more about it, I'll give you a callback and I'll inform you all the details. Or I can also email
you the catalog. So this is how you can
handle a critical customer. Handling difficult
customer is a skill, is something which
you would take time. It takes a lot of practice. There are certain strategies
which you need to follow. As a new person,
you might not be able to handle these
types of customers. But eventually over a
period of time after dealing with these type
of people who are angry, critical, indecisive,
and always demanding. You'll be able to definitely
handle difficult customers. And once you start doing that, you will not only become a
good sales representative, customer service executive,
but also you will be able to handle any kind of situation and people around you.