Transcripts
1. Introduction: welcome to another creative class brought to you by me. They love enough. A creative thinker in the best. Working in the creative industry in the last 20 years has helped me that trying to solve problems and generate ideas on the moments notice can be quite stressful. That's why I'm passionate about the credit thinking as a mindset, because I know it can be learned and practiced. Let me show you how the processes and techniques in this class can help you generate ideas more effectively and how to make the process of coming up with ideas less stressful and a little less ambiguous. Well, this class is primarily created for designers and students. I know it can be perfect for anyone looking to prove that creative problem solving. So as designers, the plenty of situations in which we need to be creative, for example to solve a problem, some kind to discover new opportunity will be the way to find a better way of doing something. There may also be other times when it raced to be creative, sometimes just for the pleasure of being creative, such as trying to decorate the cake, creating a themed birthday party heading and you spoken to relationship or just generally making life more interesting. Our brains are trained to avert a logical thinking when trying to solve problems. This classes for anyone looking to make that switch and make better use of our creative potential. I'm really excited to be sharing my tools and techniques in this class that will help you generate ideas more effectively, and I am looking forward to seeing in the class go ahead and then roll and let's get started.
2. Morphological Matrix: so the festival we're having our creative boosting tool belt is the morphological metrics. Now he doesn't have much of neo unless perhaps your agent Smith. But it's a very powerful to for generating ideas, which is based on chunking out a problem. Include multiple attributes in categories in order to generate some ideas on political metric Is former around random stimulation. Well, doesn't have a sexy name. Like some other creative techniques, it's actually perfect for coming up with some ideas and solutions. Traditional morphological metrics is a form of a table that's used to essentially junk up a problem with smaller components, which can help you to focus on minor parts of the problem and where you can generate certain ideas and word associations. Each one you can access a copy of the morphological metrics in ideas work ship for your ideas exploration. So the best way to understand how morphological metrics can help you generate more ideas. He's Bella Canton. Example. Let's say you were no trying to come up with an idea off writing a new book. So then the next thing you might decided to chalk up a problem into focusing on first the audience that you might want to attract. So you might think will be hungry. This females. And so then you might want to target what sort of genre you might write, such as comedy, Tragedy, Adventure. Then you might also have a think about what's out top of visuals you might have, such as dark utopian intergalactic. That story should have. So the kids commit to the metrics. Is chunk up a problem in the way that can be expanded for each category? So in the example, if you were looking to open up a new restaurant in looking for an idea for the restaurant, you might decide to chuck it up into what category off food the restaurant might fall into . You might think about French cuisine Bar food burgers. You might also have a category for the location that you could have, such as warehouse on the Bold rooftop, perhaps, And then for the first category, you might decide to chunk up your problem into the atmosphere as the category, and you might come up with chic urban or nature. Once you have the free columns fielding, then you might start to mix and match the answer from which column and see what the interesting combinations you could come up with. Sometimes that can create really novel and interesting ideas that you wouldn't have been able to come up with using a regular logical process. So, for example, using our table you might come up with on idea for restaurant, such as a burger restaurant on the roof Doctor thing seemed like a jungle. You can continue to mix and match answers for Mitch column until we come up a few interesting combinations. Now let's look at the next door alternative perspectives.
3. Alternative Perspectives: it's the next creative technique that I use is called our alternative perspectives. It can be used to examine traditional ideas from different angles to see no unexpected ideas can be generated. So if you're looking to sell the problem off, generating more customers for your business a traditional idea, for example, might be to make a product that you're selling a little cheaper. So you would write that down into the traditional idea state. You would write down other traditional ideas that you can come up with this kind of service ideas that most people can come up with. But looking at an idea for a few minutes, you really want to stay away from those because that's what the majority will do. There's a quote by Mark Twain that I really like, which says whenever you find yourself on the side of majority, it's time to pause and reflect. Once they have a good list of traditional ideas, you can start examining each and seeing what would be the opposite for each idea and what will be an alternative idea. So for idea of making the products cheaper, the alternative for the opposite that ideas for that might be to make the problem more expensive, or maybe do not sell any products at all, but actually start selling consulting services instead of products. Or maybe another idea might be that my chunk up the product into small up family of products that might sell as a family. So the whole idea is to look at the problem in a different angle to find different perspectives. Baseball method for generating an alternative by the assist. Examine your traditional ideas by looking through a different lens. For example, you might ask yourself what would be an alternative to this traditional idea if a chef was to approach this problem musician. The point of this exercise is to find different angles and different alternative ideas for looking at a problem. So even if they've seen ridiculous at first, don't worry. Just write those ideas down because that's what we try. Really trying to do here is to come up with some ideas, even if they seem ridiculous, because we're trying to escape our reality or I'll set assumptions about the problem. So we're trying to really go almost into a different reality, which really takes us to the next creative techniques that I use called challenging assumptions. Let's examine
4. Challenge Assumptions: So what's in the sumption? In the previous lesson, we examined alternative perspectives, which was concerned with examining the problem from a different perspective off any particular object or a point of view. Even those alternative prospectus in away. Some set patents because they're built from accepted instead of components. But there are useful in the way that they help us recognize this assumptions about a problem that may otherwise be unclear us. So every problem, no matter how obviously simple there might be that come for really long list of assumptions that might be making about. So we really need to examine the problem and to be able to recognize those assumptions We I thinking, within the boundaries of a certain framework. And that's what we're trying Teoh step out off because they prevent us from solving the problem because they restrict our thinking within the bomb. This of that framework. So let's examine the problem. Donkeys tied to a rope free me this long, and there's a pile of hay five minutes away. So how can the donkey reached behave? He's not able to bite on the drop, so have a think about this for a little while. and see if you can come up with an answer. Naturally, a logically trained brains will start to calculate and rationalize. But this exercise is created to demonstrate that we are making some assumptions, preventing us from the answer. It can be useful to write down the list of as many assumptions as you can think of, especially those that may seem the most obvious or untouchable. So one of the assumptions that with my making is that perhaps the dunk it has four legs. The assumption might be that he's tied to a rope and that perhaps the rope is tied to something else, presumably sturdy, preventing the donkey from moving. But if you're looking at the example question again, it doesn't actually say anything about the donkey in the role being tied to something else to prevent him from doing anything. So there lies our assumption that were made so by looking at the different uh, components of the problem, Weaken spoke the assumptions that were making about once we expose and challenge the assumption the solution is very simple. Donkey simply walks to the hay without any difficulty, since the rope is tied to isn't tied to anything else. Another example off how challenging assumptions can generate innovative ideas is in the case with Dyson. Dyson's innovation came about by challenging the assumptions around the need for vacuum cleaner bags. Thanks to Dyson, we now have a much more effective Backalis vacuum cleaners. So, according to Dyson's website, it took five years in 5127 prototypes with the world's first bag less vacuum cleaner, which takes us to the next technique quantity before judgment.
5. Quantity Before Judgement: so the basic premise off quantity before judgment is assigned 1/4 for idea generation. Before you start evaluating, judging the way that the political brain thinks is getting information that's placed in front of it, it starts to use up energy to judge, evaluate, rationalized those ideas, try and spot problems with, uh, the thing is that energy is finite. So the more you spending doing that, less energy is remaining to actually generate new and novel ideas. So in order to give yourself the best chance to come up with some really original ideas, it's actually assigned the task to the brain to stop. It's from habitually trying to find problems off each idea and to stop until a certain amount of ideas has been generated before it starts Judging and evaluating, it's a sign herself number, such as 30 or 50 or 100 before you actually stop judging. So while we are in the idea generation phase of a process, old judgment should be suspended. In fact, write down any idea that comes to mind, no matter how bizarre. So the thing is, judging in the value of the ideas is an important part of coming up with ideas in the first place because it lets help us to find weak ideas, strengthen them, see if we can improve some ideas or this cutting ideas that are clearly not usable. However, to give yourself the best chance to actually come up really original ideas, just stop yourself from evaluating it until you said you generate the set amount of quarter , it says. Thomas Edison once said, I have not failed. I've just found 10,000 ways that won't work. That really teaches us the value off looking at the melted multitude off solutions before we start judging the merit of each one, because it really gives us the best chance to find something new and interesting. So let's examine a few other creative boosters and techniques will help us generate
6. Creativity Boosters: so we're probably come to one of my favorite part of the class using creative boosters and other techniques that can improve idea generation process. The thing is, there's no right or wrong way with creative thinking or coming up with ideas, But the techniques in this class will give you some guidelines that will help you to generate ideas in the more effective man. Eso. Let's examine something creative Boosters on the 1st 1 is external stimulation. So what would conduce? We can use tactile objects, effects or sometimes even images and sounds generate ideas. Once I had a client who was repurposing module buildings to create livable spaces, and they could really be manufactured in a way that I created really unique compositions and combinations of this module buildings for people to live in. And I was playing around with the morphological metrics, in other words, associations to come up with a name for a business, those tasked to create the business name and I was also tasked with creating a logo on brand identity. So after playing around of some of those initial creative techniques, I was actually looking at the Rubik's Cube, and that's how the idea for the name came up because the Rubik's Cube in Russian also translates as Rubik Cubic. And that's how the name Cubic came up. Another way to kick your creativity up is to use analogies. So analogy is simple technical that you can try to compare problem something else. An analogy can be a vehicle for idea. The way that it works is you translate your problem into a well known analogy continued at the knowledge further old, while relating it to the original problem. So let's say that your analogies boiling an egg so you can take that analogy. And you know that boiling an egg the longer boiled something, the harder it gets away if you if you break the actual you know, we have that knowledge of walking actuals so you can relate your problem to the analogy and then use that as a vehicle to see what ideas can be generated from it. Another technique. We can use his human provocation that's really great off boosting creativity, and in fact, there is a direct link between creativity and humor. So research started by Northwestern University found that boosting the mood of volunteers by using humor increased the likelihood of hang on ah ha moment, as measured by the abilities to sober a word association, which is this time the test for creativity. Problem solving human has long been linked to creativity because it helps us bloodlines of the perceived boundaries and frameworks that typically hinder our creativity. Provocations also great toe when using the brace room, because it can really help us jump from one idea to the next, especially when multiple people are involved in the Graystone, where each idea is used as a vehicle to jump the next idea if you make a really strong vehicle for that, so this really gives you a few creative tools that you can use to generate more ideas and to boost your creativity. I have provided suspended reading material in the class description in the class project section. So go and check out some of those books. And with us, I find them really useful, you know, over the years to build up my own techniques and tools in my tool belt off creativity boosters, eso in the class project. What I'm going to ask is actually share some your favorite creative boosters and creative techniques that used to problem solve. I think that we share our techniques and tools that were used. We can really help the whole creative community created from solving. So I'm looking forward to seeing what creative tools that using your class projects to go ahead and submit it on. I'll hope seeing in my other classes that'll be creative. Thank you guys.
7. Final Thoughts: So, as you can see, it can be easy to solve problems and come up, uh, innovative ideas. If you have some tools and techniques like the ones that are covered with you in the class , we're gonna hold morphological metrics, alternative perspectives, challenging assumptions and also quantity before judgment. It's just some of the techniques that I use in my own creative problem solving process, a zealous some of the other creative boosters that we've gone over. But of course, there are a multitude of other creative techniques that you can use, So I strongly encourage you to do your own research on go ahead point. Some crave techniques, creative use this that you find useful and go ahead and share with the class. I know that techniques and practices the ruptured well, really giving confidence to generate ideas and for you to be able to have a stronger, valid to creative problem solving. So I encourage you to ask any questions and, as always, I'm here to assist in any way thanks
Ilya Lobanov, Creating brands that make impact
