Transcripts
1. Introduction: The ability to communicate
your message is good. But what's even better is if you're capable
of communicating your message and sprinkling your personality into the mix. That's something that creative
writing can give you. The ability to write creatively is something that will help you. If you have an entrepreneurial
spirit, you can write, tweets, blogs, books in
order to grow your presence. And if you're in the
corporate sphere, you can use create
writing in order to write profound emails
which drive change. Create processes and procedures which are actually
understood by other people. And you can ping
your co-workers in a compelling way where they
feel like they know you, even if they work on the
different side of the planet. That is a power of
creative writing. My name is Armand you Audrey, the founder of Armani talks a media company which helps
engineers and entrepreneurs improve their communication
skills so they can articulate their ideas with
clarity and confidence. One of the skills that
their money talks brand teachers is
creative writing. Throughout my journey,
I have written over 60 thousand tweets, 11000 plus emails,
published five books, all creative writing content, which has helped different
people from all around the planet improve
their soft skills. In this class, you're
going to understand the basic fundamentals of
how creative writing works. You're going to be given a simple creative writing
system that any dummy can use. You're going to understand
the order of building an athlete's mindset
towards a creative field. And you're going to be given a final project which will allow you to exercise your
creative writing skills. If you're ready and excited
to build your impact, I look forward to
seeing you inside.
2. What is Creative Writing?: There's a lot of
different definitions for creative writing. And I'm gonna give you my one. It's the art of turning
your personality, your knowledge, and
wisdom into words. That's it. We're not going to make it any more complicated than that. Because the minute that we make it more
complicated than that, you're going to start to
become too intellectual. Intellect has its
spot in the world. But being too intellectual is going to prevent
you from relaxing. The end goal of creative
writing is to try to relax more after each piece. The more that you relax, the more that you're going to
have fun as you're writing, the more that you have fun, the easier it's
going to be to use your personality in
such a way that you are crafting it into
words effortlessly. A part of you is going
to feel like that the creative writing
work is creating itself. And that is the goal. That is what I'm
going to be teaching for the rest of this class.
3. Input/Output/Process/Store: I don't know whether people
were aware of this or not. But humans made computers as a mirror image of themselves. And a wait, wait, wait. I don't mean that
your face looks like a computer monitor. What I mean is in terms
of the processes, there's four fundamental
components of a computer. Input, process, store output. These are the four
components that we can beautifully apply into the world of people in order to improve or
creative writing game. And this is how I'm
going to break down these four steps and combine it with creative writing for
the next couple of videos.
4. Input: Read More: Input is the art of taking in information through your senses. You can take in any sort of
information that you want. You can watch videos, you can listen to podcasts, and you can read a lot. I've noticed that
creative writers often tend to read a lot. And they're not just
reading one author, they're often wide red. And in terms of what you read, you must include yourself
in the selection. Because as we proceed
throughout this course, you're going to see that you're going to be writing a lot. And a smart if you can read
your own writing back, which will help you
because this sort of writing is personalized to you. Anytime that you're reading
your own content back, you'll feel a lot of
strong sensations. And this sort of
sensations is amazing, especially in terms of
producing creative content. But for the time being, tried
to factor in reading more. Because the more that you read, the more that you train your
mind to think it works. And the more that you train
the mind to think at words, the easier it becomes
to write words.
5. Process: Good & The Bad: Processes the art of
turning data into information and
information into wisdom. The way that we
gather wisdom is by valuing the good parts
and the bad parts. Our mind normally has
two different features. Pleasant or unpleasant,
pleasant, unpleasant. And what's going to
happen as you're reading is that you're going to notice there's a lot
of stuff that you'd like. And soon as you like it, you are going to
resonate with it. Make a note of that. And there's also going to be certain things that
you don't like. Make a note of that as well. Because once you start to process what you
like and don't like, it becomes much easier
to learn what to store. And store is another feature
of the four parts of the computer that I
was mentioning that we'll cover in the next section.
6. Store: Exercise Memory: A great writer has
a great memory. And what does great memory? They're able to create a lot more content
in the near future. As you're processing
the information and you're seeing what you like and don't like,
make a note of that. Store it in your database. And the more that you're
shorting to store a variety of wisdom
in your database. The more that you
sought to develop a feel for good writing
versus bad writing. And as you develop this field, which does not happen in
the beginning stages, it happens over time. The more that you start to enjoy writing more in the near future. So whether you think
it's important or not, try your best to store it. Because this memory
that we have, it has amazing potential. We could memorize
anything that we want and it's time
that we use it.
7. Output: Write More: Output is the art of writing. For a great creative writers, you'll notice that
input process store, or often something that is
happening behind the scenes. While output is something that you are capable
of perceiving. Whether it's that tweet, whether it's that blog
post or that book. But understand that
everything is a process. It all functions as a system
and you need everything. But I can't stress how
important output is. You've got to write
and you gotta write a lot to be able to
develop this field. A person who's reading other people's work is processing what they
like and don't like, and storing it whenever rights is pretty much
blowing in a balloon. But over time that not
writing is important. Which is why I'm going
to break down in the next section how a
creative writer writes.
8. Create/Edit: Design the mind has two features,
pleasant or unpleasant. A creative writer has two
modes, creation and editing. With creation, you
want to be fast, you want to be bold. You want to feel limitless. And then with editing, you want to be safe. You want to be logical, you want to be scientific. As you can tell, these two
hats are very different. And as you're starting
off your journey, I recommend introducing
a smaller barrier between these two worlds
when you're creating, had that certain zone
when you are creating. And then take a break. As you take a break, you can now evaluate your creations
from the logical lens. And this is when you can fix up a lot of spelling mistakes, grammar mistakes, punctuation
mistakes, et cetera. To give you a real-world
example of this, every morning I
spend roughly around 12 minutes writing 16 tweets. And for those 16 tweets, my punctuation spelling,
grammar is awful, but that's not my main focus. My main focus is to get my
ideas from here to here. As the 12 minutes are up. For the rest of the day, I am gradually uploading
and posting those tweets. And as I'm pulling it
out of my draft section, but that's when I'm editing. So this Trends my mind to be in two modes of thinking,
creating and editing.
9. Athlete's Mindset: Average writers create
wherever they feel inspired. Great writers create
them feel inspired. The thing is with
creative writing, it's a creative field. And whenever we're dealing
a little too much with creative fields,
things become blurry. And when things are blurry, often discipline is one of
the first things to go. This is why we need to develop a regimen in terms of
systematizing creativity. And this is what I call
the athletes mindset. An athlete as someone
who is disciplined, who works hard, who shows up, and they just do this on repeat. They don't simply
wait for inspiration. And as you're beginning
your journey, in terms of creative writing, you want to develop a
ritual that you follow. Whatever that ritual is for you. It is for you. That's what separates a
routine from a ritual. Routines are something that different people can
copy, paste, and apply. But for a ritual, our own narrative mind
is engaged with this. Therefore, whatever your
ritual is developed one. And as you develop it, keep making sure that
you are showing up. If you're writing
only in the mornings, then keep on doing it. If you're a night owl and
you like to write at night, then keep on doing it. But just understand that
consistency practice grid. This may not sound
like artistic traits, but you better believe
that these are autistic traits mixed with
the athletes mindset.
10. Prioritize Relaxation: The final tip that I
want to give you is to make relaxation a priority. Each time that you're creating. You want to make sure that
you don't feel two-tenths. And if you feel too tense, try to make these micro
little adjustments that allows you to
feel comfortable. Maybe it's smiling
as you're typing. Maybe it's letting
your shoulders relax a little bit more. Maybe you feel
certain tensions in your body that once you bring conscious awareness to it will gradually
start to loosen up. The reason that you want
to make relaxations, our priority is because if
you don't make it a priority, then you're going to feel tense after each
form of creating. And if you keep feeling
tense while you're writing, then eventually what's going to happen is the subconscious mind. The mind that doesn't like
resistance is going to feel resistance towards
the act of clear writing. Our goal is to feel
calm and relaxed. Therefore, make
relaxation a priority.
11. Class Project: Now it's time for
the final project. What I want you to do is
pick any topic that you desire and write a minimum
of 500 words on it. As you're writing the 500 words. I don't want you to
filter yourself. Instead, I want you to
be in creation mode. Write fearlessly. Once you are done with
the minimum of 500 words, what I want you to do is
take roughly 30 minutes of a break after the
30 minutes are up. What I want you to
do is come back to your writing and take
some time to edit it, reread it, and keep fixing
the grammar mistakes, punctuation mistakes,
and spelling mistakes. Once you are done
with your piece, be sure to post it in the class
projects section right on below and share your
writing with the world. If you enjoyed this beginner's
class into clear writing, I appreciate you for joining me. And if you want more content
from the Armani talks brand, be sure to check out
or money talks.com, which holds a lot of
my YouTube videos, podcasts, blogs,
books, and much more. I look forward to hearing from
you. Thank you very much.