Creating Informative Content That Connects

1. Welcome & What You'll Learn: Hi, everyone. My name is Efrati I'm a registered dentogenis and I'm also a public health graduate student. I'm specializing in health policy and management today I will be introducing our first lesson of class one together. Give me a few minutes. I'm just going to share my screen real quick. All right. Hopefully everybody can see the title of the first lesson. I'm sorry, the title of the class is creating informative content that connects and Lesson one is just an introduction to what we'll be doing and who I am. As I said, I'm a registered dental hygienist, a public health graduate student specializing in health policy and management, and I spent years translating dense medical and scientific information into real talk, whether it's in the clinic, whether it's in the classroom or in social media. I've seen firsthand how bad content can confuse people or even push people away, and how good content can build trust, shift perspectives, and spark action. So this is why I've created this class to help you break down complex ideas and share them online in a way that feels real to you. It should be grounded in care, especially if you're in healthcare, advocacy, or education. But please feel free to use this class no matter what field you're in, if you feel the information is useful. So what we will explore is what makes content effective and transworthy, how to really understand who we're talking to, how to create and organize our post, and how to build a strategy that doesn't burn us out. By the end of this class, the goal is to create a project of your own, whether it's whatever piece of content of your choice, using the excuse me, the tools that we've covered in class, whether it's a pose, a carousel, or even a capture that hits. I'm really excited. Let's get into it. Uh, 2. Why Most Content Misses the Mark: Hi, everyone, and welcome back for Lesson two. Today, we're going to be talking about why most content misses the mark. Let me quickly share my screen and we can dive right into it. All right. Hopefully everybody can see the screen. These days we are drowning in content, and let's be real. Not all of it is good. With the rise of AI misinformation and copy paste content, trust in digital information is very low. Unfortunately, it seems like it's getting lower. When people don't trust what they see online, they disengage, they scroll past it, they tune it out, and when that happens, we lose opportunities to educate, connect, and inspire action. One of the biggest reasons content misses the mark is because it's disconnected from the people it's meant for. It's pack the jargon, academic language, it just feels like it was not made for a real human, but maybe for grad report. So you're probably wondering what works better. I'm going to be focusing on three main tools to create engaging posts. One is cultural competency and I cannot stress enough how important this is. This is essentially knowing your audience, excuse me, audiences language, values, and experiences. Without that, you truly cannot make something relatable and also engaging. Second is storytelling. Using narrative instead of numbers to make content stake is really important as well. Last, we're going to be talking about bite size clear messaging, which is essentially just breaking complex topics into digestible, scrollable pieces. The bottom line is most content fails, not because people don't care, but because it does not connect. Think of a pose you scroll past recently. Why didn't you land? What was missing from it? Next, we're going to be talking about how to actually know who you're talking to and why that changes everything. I will see you back for less than three. Thank you so much. 3. Know Your People: Who Are You Talking To?: One and we'll come back for Lesson three. Today we're going to be talking about knowing your people. Who are we talking to? I'm going to make sure I my screen real quick. Before we even open Canva or start typing a caption, we need to ask ourselves who am I trying to reach, and why would they even care? A lot of content gets lost because it's too broad. It's written for the general public, which means really no one in particular. But when we're trying to connect, we try to create meaningful content to speak not to everyone, but to deeply connect with someone. Let's talk about how to define our audience. Think about what community are they part of. What challenges or questions are they dealing with? What language do they use? Not just verbal, but visual, cultural, emotional. Let's use a real example. So let's say we're creating content about asthma and air pollution in Brooklyn. You could aim to reach New Yorkers, but that is way too brad. Not everybody in New York is facing or living the same circumstances, conditions, et cetera. Instead, we can narrow our audience to Caribbean parents living in Flatbush whose kids experience asthma. Now you can actually speak to their concerns. What causes asthma attacks after walking to school? Why is it worse in my neighborhood? What can I actually do about it? When your content reflects their reality, they feel seen, and that's what builds trust and engagement. Let's move on to a second example. All right, so food insecurity campaigns. I once worked on messaging for a food insecurity campaign. It's called Campaign Against Hunger here in Bedford Bedste, Brooklyn. The client kept telling me, let's raise awareness about food deserts. But the people they were trying to reach, they already know they don't have access to fresh food. They are living it. The real question will be, how do we talk about resources without making people feel blamed or peed? The shift in audience understanding completely changed the tone of the campaign and made it actually work. So let's take a moment to think. Who are you trying to speak to? Not just demographics, but values, lived experiences, and emotions. Once you know that you can make content that doesn't just inform, but it actually resonates. To wrap that up, effective content starts with understanding who we're talking to, not just what we meant to say. Take a moment to write down your core audience. Be specific, not just young adults, but maybe new moms dealing with burnout or high schoolers facing food insecurity. Let's keep going. Next class, we're going to be crafting messages that actually work and I'll see you then. A 4. Message Crafting: Make It Clear, Make It Land: Hi, everyone, and welcome back for Lesson four. Today, we're going to be talking about message crafting, making it clear and making it land. I'm super excited. Let's dive right into it. I'm going to share my screen. All right. So now that you know who you're talking to, let's figure out how to talk to them. One of the most common mistakes is, I see trying to crown too much into a single post. Let's remember this rule, one post, one message. Whether it's a carousel, a reel, a tweet, a LinkedIn post, or even a symbol caption, you need one clear takeaway. If someone can't repeat what your post was about in one sentence, it's too money. To craft the message the and starts with so what? Why does this information matter to your audience and not just in general? Let's cut the jargon. Instead of cardiovascular morbidity, let's say heart problems that get worse over time. We need to understand that not everybody has the same health literacy or educational literacy on the topic you are trying to convey. Using Layman's terms is really important to create connection. Third, we need to anchor it in real life. Use an example, question or personal voice. So these are some templates you can give your audience. They did, insert fact, here's what to do about it. They told us insert myth, here's the truth. You're not overreacting. Here's why the symptoms matter. If your message feels like a conversation, not a lecture, you're doing it correctly. You don't need to sound like a public health robot. You need to sound like somebody who cares. So one post, one message, that's our golden rule. Take one complex idea you care about and try to rewrite it in one clear sentence without using any jargon. Now, let's bring the message to life with visuals that feel as intentional as your words. This is it for Lesson four, I'm going to see you back for lesson five. Thank you. 5. Visual Strategy: Style, Format, and Vibe: Hi, everyone, and welcome back for Lesson five. I just want to take the time to congratulate you for making it this far. We only have two more lessons to go, which is really exciting, let's dive right into it. Sharing one screen real quick. Perfect. With Lesson five, we're going to be focusing on visual strategy, style, format, and the general vibe of the content you're trying to share. Let's talk about the visuals because how your content looks can either invite someone in or push them away. You don't need to be a designer, you just need to be intentional. Here's how to think about visuals. Master your tone to your audience. If you're speaking to teen girls about reproductive rights, your fonts, colors, and layout should feel like them. Use contrast and clarity. Light backgrounds with dark text or vice versa, easy to read and minimal clouter. Third is break things up. Carousels are great for chunking. With the carole with a carousel like this simple format, which is title, fact context and action. Fourth Canva is your friend. Use simply to make small custom tweaks, your message matters more than a perfect graphic. Let's think of your visuals. Is the body language of your content? What's the vibe it's giving? Is it safe? Is it aggressive, relatable, dismissive? The visual tone speaks before your words do. Your visuals are the body language of your content. This set the tone before anyone reads a word. Open up one of your old posts and ask yourself what vibe is this giving off? Does it match what I'm trying to relay. Next, we're going to be bringing it all together with a mini strategy that makes posting feel manageable and not chaotic. I will see you back for Wesson six. Thank you. 6. Build Your Mini Strategy: And we'll come back for Lesson six. Today, we're going to be discussing how to build our own mini strategies when it comes to posting, engaging, and connecting content. Let me share my screen real quick. Perfect. Et's bring it all together because even the best content won't go far if we're just posting randomly at midnight with no plan. Here's how to build a mini content strategy. Pick one message per week. For example, why indoor air quality matters for asthma. Choose three ways to express it, whether it's a short fact post, a carousel with content or a personal story or Community spotlight. So it's really important to stick with those three ways to create content that is engaging, truthful and honest. Decide what days you post. That's also important. Be realistic. Even once or twice a week with consistency, builds trust. You don't need to plan a year content. You need one intentional week. I like to use Notion or Google Sheets to map this out. But even a sticky note honestly works. So bonus tip, build around real life moments. If Asthma Awareness Week is coming up, boom, that's your chance, create content that connects to it. You do not need a six month plan. You just need one intentional week. So let's dive into example week plan, which I have posted for you guys to see. Try mapping out a tiny content plan, one core idea, three post types and your posting days. Let's wrap it up with your final project and you're going to create a piece of content that actually hits. I will see you back in Lesson seven, which is also going to be your final lesson. Thank you so much. 7. Final Project & Wrap-Up: Hi, everyone, and welcome to Lesson seven. This is our last lesson for class one. Congratulations to everybody that made it this far. Let me just quickly share my screen. So you made it. Now is the time to actually apply what you've learned. The class project will be you creating one piece of content based on a real topic you care about. It could be a static post, a carousel, caption, or even a short foreign script for a video. So in your post description, you should be telling us, who's your audience? What's your core message? What format did you use and why? Remember, you don't need to be a designer. You just need clarity, care, and consistency. I would love to see what you guys create and share it. And if you do share it online, please tag me so I can hype it up. You truly got this. You do not need to be perfect. You just need to be used. Thank you again for showing up. The way you communicate truly matters. Let's keep building content, that heals, connects, and informs. This is Aphrodite and this was the end of Class one, and I will be truly honored and happy to see you all in one of my next classes. Thank you so much.