Transcripts
1. Introduction: Hey there. Thanks again for purchasing this cause Now let's begin a bit off introduction. If you're new to Shopify, we can tell you this the difference between a lazily Butte Shopify store and one that is optimized for sales conversion. That difference can be thousands of dollars. So you don't want to make the mystic off just creating a very basic stall without all the necessary sales conversion features. Because if you don't have all the necessary pieces off the puzzle in place, then no matter how good your products are or your marketing campaigns are, you will not get any sales. As a Shopify partner, I have worked with hundreds of Shopify stars and many profitable stars and have gained the insights into what makes a star profitable. Okay, so you need tohave all the necessary sales conversion features. Your home page needs to have the right. Lay out your product pages, that information you display in your store. All these must be set up correctly in order to maximize conversion. Because if you don't do that, no matter how good products you have or how good your marketing campaigns are, you'll just be wasting money because people don't trust our store enough, or they don't have confidence enough or your store doesn't look professional enough for them to confidently buy whatever product you're offering. Okay, Now, this is a hands on cost, meaning that you will see me from scratch from start to finish. View a Shopify stall, step by step. Okay, So I will get you along the way, starting from the basics toe. Uploading the team. That template. Uploading products, uploading pages. Ah, bit of design. All the necessary APS. You need tohave check out shipping, payment information, all the important stuff.
2. Choosing your type of store: now, Firstly, you need to choose the type of star that you're creating. Is it a single product store? Or you're going to offer many different products under different categories, recorded a general store? Or would it be a print on demand store or service based or Okay. So I'm sure as the owner, you pretty much have an idea in mind. Okay, so this is important as well, because depending on the type of store you build, the layout, the presentation, the design is are gonna be different. After the copyrighting and information, you provide you many custom pages. You may need custom content, depending on the study, the type of star that you are creating. So that's very important to take note. But in this quick cost, we are going to focus on a very general multi product store.
3. Creating a Shopify account: Okay, so now you see that I am at the official Shopify website. Okay, so the very first step you need to have a Shopify account. Now creating an account is entirely free. Shopify gives you a 14 day trials will take advantage of this. Now, you can actually use this 14 days or two weeks to create your store up, Not your store. Make sure everything I know your products. I mean and make sure everything is in place and ready to go before you purchase a plan and launch or stop. Okay, so what you do here is simply you click on start free trial and you have the key in Ah, your email address, password and your star name. Create your store and you're good to go. So I'm going to do that now, and I'll come back after I've created my account. All right, so I have tight in my credentials, and now we're in the next step. Okay. So very all these are very basic information. Tell us a little about yourself. Okay. So, um, it doesn't matter what you choose. Just Ah, I will just click on this. I'm just playing around and I don't need all this, so basically, I may just go with I'm not selling products yet. Okay? So yes, I have a product and will be ready to launch a few weeks. And let's say I'm just getting started, OK? And I'm not designing for a client. Okay, So click Knicks, then once again, we just keen all these credentials. Okay, So let me do that and I'll come back. Success. So right now, if you see this, it means that you have successfully created your Shopify account. Congratulations. Okay, so you'll see that pretty much everything is empty now. Okay, Now we'll begin talking about the navigation first, because you need to have a basic understanding off the fundamentals. Okay, You need toe. Just familiarized. With all this was off course is going to take time. But don't rush into it, because if you do, you just confuse yourself. My recommendation is understand all this. Then we'll start building the store. So I'll quickly touch on this
4. Choosing your store theme: now, the first thing to do after you have created your account is you need to choose the Shopify team that you are going to use. The team is just another name for template, and it's basically the structure and a layer off your entire Shopify store or your entire website. So you definitely need to choose the suitable team, the right team for your star. Some merchants, maybe they're offering single products. Okay, Only one product. Then they want Ah, team, something like the rate if team to really tell a story and sell that one product. But if you're something you're offering multiple products, then you may be one among busy user interface. Okay, so the very the correct team is very important for branding, as we mentioned here. Now, starting out If you want entirely free, you go on the pay a single cent or you have no budget. Just go with the free team that Shopify offers. But if you have, if you have a budget off around 50 to $200 strongly consider purchasing a premium team because a premium team will always have more powerful customization options in terms off the design, the layout. Um, and a support off course. It's always going to be superior toe a free team. So let's take a look unless juice all team now. Okay, so right now we are back in the shop if I back in. Okay. So you what you do is you click on all nice store over here, okay? And you see this page over here. So this is where we are able toe play around with all teams. Okay, so you see the current team. Ah, this is the default team. That shop if I give you that day, beauty. Okay. Now, if you scroll down, you take a look. That's an option toe. Ah, goingto team library, explore free teams or purchaser a Pitt team. Okay, so we are going to start with exploring feet free teams here. Okay? So far, everything is very straightforward. So these are all the free teams that Shopify offers you. Okay. Simple pop. Boundless Venture debut, jumpstart supply narrative, Brooklyn and minimal. So they haven't changed for a few years. Ready? These are all the most common free teams. That's another thing you need to know about Israel because the only says they only offer these, what, 10 different teams. It means that you're going tohave. Many thousands and thousands off store there are going to look similar highly similar, if not the same, because everyone using the same team. So if you want to differentiate yourself and you have the budget, we strongly recommend you to visit the team store and select a premium team where you can mode and and set up Toby your own style toe. Have your own start your own branding. Okay, so right now we are in the marketplace for the teams. This is where you can actually buy a team for yourself. Now there's also another Good thing about this is that you can actually in upload the team you can over here. You see this. You can click on Try team. You can upload the team into your star first. Don't have to pay a single cent. Try out. See how we'll see whether you like the layout. Then after that, you can purchase the license to officially use the team. Otherwise, it's just going to be a preview more. You are not able to launch a star with a premium team if you don't pay for it. You can also click on. So for example, if you're interested in block shop $160 a spacious, great. Starting with both hero injury, I can firstly click on view Demo. That's what I would do to have a preview off. How it looks like. Okay, so you see immediately, it has a very strong branding toe. This okay, and off course, Different. Ah stylistic Lay out blocks. Ah, the phones off course you need toe Have iPhone desires Well on your images are very important as well. But different premium team offers different styles and customization options. One, let's say one difference. I can give you comparing a premium and a free team. Most premium teams will have ah section for instagram feet, meaning that if you have instagram account, you can link the cow to your star and the feet will show up here. But many freedoms they don't have this option. So you cannot display this case. So this will, in term, when you think off the user experience, definitely, if you have something like this is gonna boost your branding even more. So that's another advantage off a premium team. Okay, so we are not going to go long into the team choices and all that. For this, we are just going toe use the basic debut team. Okay, I was out. Still, I'm still going to show you how to create an optimized and a beautiful star using a free team. Okay, so this is also toe Kato. You guys were on the budget as well. My message is you still can be a very powerful store and profitable starving for free team . So don't be too concerned or worried if you're not able to pay for premium team.
5. Understanding Shopify navigation: Okay, so now we are going to talk about shop device navigation. So right now you see, we are in our shop. If I snore once again, I'll just click on home. Home always brings you back to the homepage. Now, if you have ah, down the road if you have ah, active store making sales, generating revenue, things like that. You actually see more things over here, including your sales results, analytics and things like that. Okay, so don't be too Ah concerned about the home page for now. OK, you can click on all these articles. Okay, You will help you for fundamental. See if you have the time I recommend you to read on this suggested reading. Ah, video instructions and things like that. Okay, so next we're going to talk about so we just go down the road like that. Orders is the section where you view your order. So once you get your first still, you will receive a notification. Here. Let's say you get your first year. You see one appear over here right now. You won't see anything because we are just beginning. So you click on orders. This is where you manage your orders. Where you for fuel? Your orders. Where you leave notes for customers you check the other details and things like that. Okay, If you click on draft, this is not used much unless you want to create orders and advisers. This is more for merchants who are not using Ah Shopify EP toe manage their orders. Next, If you click on abandoned, check out. This is important. This is where you view people who have been on their cuts. Okay, abandon cuts means that if somebody ah creek clicked at to cut for certain products But they did not complete the purchase when they were in the credit when they were in the check out page to complete credit card details, for example. Okay, they chose to leave the page. Okay, for some reason or other Shopify will record that and it will be recorder an abandoned check out abandoned cup. OK, so this is where you view your pending cuts. So that's for all those Next we talk about products. If you click on products. This is where you traditionally you at your products. You up, not your products. Okay. We won't talk about transfers. Inventory. Ah, and gives give cuts because these are more advance feature that is not suitable for every much. And most people, they're just looking in tow products and collections. Okay, so we'll talk about collections. Okay, So for collection, this is where you saw and organize your products. Okay, So imagine you have 100 products and you're a general store. Let's say you want to create separate collections for the different products. Let's say I want to have one collection for pets. Pets. A place one collection for beauty, health and beauty. One collection for men's fashion, one collection for automotive products and one collection for tech products. This is where I create my collections. And where I sought the coric products do the collections. I hope this makes sense. Okay, so, so far, so good home. All this is where you view your orders. Products is where you upload products. Many shall products at immediately. Our products at descriptions of your products, create your collections sought products through the correct collections. Okay, customers is where you, as the name implies, view information about your customers. So this is also a more advanced feature that you only Ah, work on this section. Really? When you already have. Ah, start up and running. Okay, so we won't talk about this section as well, Analytics. We won't touch much on this as well, because starting out when you're building a store, you will not be getting any analytics because you have not driven any traffic. OK? But just But when you're getting sales and when you're actually running the store, the analytics become the most important section off your entire start. Because it gives you the insights, the information you need to understand our customers and toe improve upon your store. Just take note off that. Okay, so under analytics, there different information. Dashboard is the general overview reports and live You live. You is where you click on it. You can see whether they are people, actually, uh, something. Your store right now. Okay. So that's why analytics marketing is where you can actually use this section toe. Promote your products. This is a new section recently launched last year. This counts is where you can create a discount coat. So if you ever want to create any discount codes for customers, this is where you do it when you click on EPS. This is a very important section to understand. You'll be hating over to these sexual a lot when you're creating your star because we will be adding several shows conversion eps from the Shopify app store itself. Okay, so this is a very important section right now there are no APS, but later on, when we start adding the abs, you'll be able to see the different APS over here. And also this is where you go into the ab's yourself. OK, so this whenever let's say you want ahead over the Obolo or prove that reviews, you have to click on ads first. Then you could hit into the apse itself. Okay, so that is the basic navigation with regards to all this. Next we talk about yourselves channel now Self Channel is very straightforward. You click on this, it allows you to at ah different cells platforms. The most common ones are Facebook. If you want to integrate your Facebook page if you want to integrate Instagram, some people want to integrate Amazon and eBay. Hey, so this is also we We we talk about all this. Only after you create that your shop, your shop if I start no nicks and this is the last part with regards to navigation Ah is regarding your own lifestyle. So this is also another section where you will be spending a lot of time on, in fact, the most time on when you're creating your star. OK, so just to quickly touch on them because we will still come back to this on my store is is the same esteems. This is where you a sui mentioned all your view, your teams. But more importantly, this is where you customize your team and this is where you will click on preview a lot of times because you are You want to have a preview on how your store looks like after you customize your team. Okay, you click on block posts. If you are adding your writing, any block polls about articles. This is where you at them pages is another one that will come to a lot. This is where you at the key information in your pit in your store, including ah, for example, about us or people like quite your story off story. The Contact US page, The frequently asked questions page shipping information page things like that. Okay, Now navigation ISS where and this people get confused with navigation and pages and collections. College, whenever you create a collection, okay, it will not appear in your store yet. Whenever you create a pitch, it will not appear in your story. The users, the customers they won't see. You have to come to navigation. Then at the at the correct pages and the correct, um, collections toe the man use, which will in turn show up in your store. So this one you'll be and be able to understand more, curly As I work on the star later on. Domains, if you click on domains, this is where you purchase your domain name. Okay? Right now, the default don't domain name is always the one we've. Don't mind Shopify dot com. Okay? This is not professional. So you definitely want to either by a domain here or from external site, like go. Daddy then connected here or transfer domain. If you were using another platform earlier. Okay. And preferences is where Firstly, you at your title metal description. This is for S u Google analytics account. If you want to link it here, Facebook pics So if you are connecting your our Facebook page account and possible protection this is also where people have a hard time fighting when they wanted this able their password so that people so that customers can actually view their stall. Or people can view that thought because by default, Shopify well, well will require people toe enter a password to view your store when you're still in the trump here. So you can see here that I will not be ableto dissect disable the parcel because I have not purchased a plan yet okay than on the settings. This is basically ah, where you set up information on shipping the payment providers, fouls and things like that. So I will let me talk about all these only when we are in the process of building the store . I don't want to confuse you with too much right now.
6. Adding Products: Okay, So now that we have a basic understanding off the shop, if ice navigation we're going to start adding products so many different merchants. They have different ways off adding products. For example, if you're a baker and you're selling cakes, desserts and things like that, you will have taken your own photos off your cakes and desserts. You have your own prices. You have your own description, titles and order. So for these cases, you have tow at pro. That's using the traditional manner. Method wishes. You click on products, click at products and you have the editor over here complete the forms and then saved a product. And that's how you at one product. Okay. Alternatively, if you have many products you can, actually, and this will save you a lot of time. Ah, have all the products key and all the product informations in tow, A Excel spreadsheet using the Shopify template off course, which you can get from the site and then convert to see SV form it, then up. No, this will be a much easier way, but we are not going to talk about all that because those are more advance stuff, right Now we're focusing for the purpose off this video. We are going to use the O below At or below allows us to fight products to sell on Shopify . Okay, so what we do now is we click on APS and you see, overall, over here, this is a free free to use off course. They are paid plans, but they are not necessary for now. So you click on the app the process off adding APS is the same no matter what type off app it is. Okay, so fine products to sell a shop if I click on at app. Okay. So very quickly we are taken into the dash spot. Okay, so this is where we can start adding product. So I'm gonna show you how. Okay, by the way, you can refer toa this. Okay. The Progress bar. Create a Shopify store. Done connect yourself find, start done at your first product and make her first sale. Okay, so I can actually click on this eyes. Very straightforward. Fine product. So it will take me to the patient, find products. Okay, so right now you can see a whole range of different products. So for the purpose of this video. Let's say I want to, um, create Ah five collections. So I'll have men's clothing and accessory Woman's Coney Accessories poi and hobby, Beauty and Health and watchers. Okay. And I want to products for each collection. Okay, so that is just going to give me Ah, basic Ah, idea off the kind of products I want. So, firstly, I just click on men's clothing and accessories. Okay, so let's say we take a look at the products we screwed true. And let's say I like this. Ah, ethnic 2019 minutes. African suits. Okay, so what I'll do is click at to impart nous, okay? And I want another product. That's a This jacket looks good. So click on in parties. Okay, I'll go back. Click on woman's clothing Accessories. So, as the merchant, you you have much better direction and idea in my off what kind of products you want. Tohave. Okay, so let's say I was at this and I will add this, okay? And then I'll go to go back to home. I won once again to products for toys and hobbies. Okay, so I'll add these two and once again. This is all subjective and depends on what kind of story you wanna have for the purpose off this cost. I'm just showing you how we are going to do it in terms of adding products. So for health and beauty, I want this. No, I want this and this. Okay. And the last category will be watches. Okay, So I'll have this Harry Potter watch and the woman's Reese Wash. Okay, so done. So right now, we have added, if you're counting 10 products.
7. Creating product collections: All right, So now we have learned how to air products to your store. Next, we are ready for step number for creating collections. Okay, so you see here we can create by tax on at products, toe the collections manually, and also, I'll be talking about how to solve products within the collection. Okay, so right now Ah, previously, we learned how to add products. So if you click on products here, you know, these that hand products have been uploaded. Okay, just to double check 10 products select. Very good. So all 10 products have been uploaded. You notice that the titles you changed the title as well? Okay, you can quickly view in your own eye stall, but we are not going to do that yet because your liver empty. Okay. Just to give you ah, more information on the product. So this is where you keep that I though you can change the title here. You can change the description here. You can even add images or gifts off videos here. Okay. You see, all the images were uploaded. You can change the arrangement off the images by just dragging and dropping. So this is the first image to display. So usually you want the best image. I want something like this because it has the model. Ah, posing with the product itself. Okay, over at variance. This is where you upload. Update the prices. Okay, over here, as we have seen, we have already done this in oh below. But for some reason, if you want to change the prices, you can do it here, okay? And also you can reorder that's options to reorder, variance, edit options and at Ravens. So once again, this is all subjective, depending on the merchants, the store owner's preferences. So one final thing we have to do before we create the collections we have toe at tax toe the products itself. So by adding tax, we are effectively sorting them into the collections already. So let me show you the process of how we do it. And the thing is many new owners, they make the mistake off adding tax individually. There's actually a very powerful feature in Shopify call about editor. So whenever you're adding ting products always doing in about because this is going to save you so much time compared to if you do it individually. Okay? Soto go into about and they tell you simply select up products. Then you see this added products button, you click on it, Okay? And you'll see you'll be redirected to the about editor. So this editor allows you to add it. Ah, a range of different stuff, including what you see here, the title, that hex, which we're going to do now, product type and all these ah information about your product. OK, so we are going to ignore all of these, okay, Because it's really subjective and depending on the merchants preferences. Okay, So what we are going to do now is firstly, I want to remove all these Ah fuse because they're complicated. They are complicating my view. Okay, so I just simply click on ah x to remove. And after that you can see the 10 products that I have up know that case. So this makes it easier. So right now, because I want to add it the tax view. So I simply click on tax, and this is where I can start adding the tax efficiently in a very quick manner. Okay, so I'll just do that. There's no hot and fast rule on how you at your text. But generally you just want a wantedto make sense. OK, so I'm going with a very simple method here. Okay, so just according to what the product is. Okay, so this is a bra. This will be a toy. Okay, this will be ploy as well. This will be jacket. And by the way, you can at more than one Texas. Well, okay, So just for the purpose of showing you how to add text, we're just gonna at one for No, this will be woman. Okay, this will be suits and so on. And so far if you get the idea. So force new. And I'm just gonna finish this up and this will be watch. Okay? You can add Harry Potter as well. If you want. This will be beauty. No, this will be ah new. And this will be watching us. Well, so now that we have done this important step off adding texts, we are able to now create collections and sought Ah, the relevant text toe the collections we want so thing off text as the condition Southern products must have this condition in this case must have certain tax. So, for example, products with the text bra and woman will go into my woman collection products with attack Toy will go into my toy collection product with the tech jacket suit will go into my men's collection. Makes sense. Okay, so we are going to save right now. And once we have done that, we will start creating our collections. Click on collections. Okay, so you see, by the Fort Shopify has already created ah homepage collection. But we are not going to use that case. So we click on collect, create collection here and then let's see, I wonder will create my first collection for the men's SS, Aries and fashion way, so I'm instead of using that title I'm just going go for with for him makes it more relatable. Okay, so once we have the collection title, I can actually key in Ah, little description here, show our best, um, and most fashionable styles for him in 2019 something like this. Okay, I can even at a collection image if I want to. Okay, so now this is the important sexual way. One of technology off. Okay, so there are two main ways toe at products into collection. Firstly, the manual way meaning that you you have to do it individually for every product or the auto Automate away which you set certain conditions than after we Shopify will auto medically saw these products toe the collection itself. Okay, so remember the part I mentioned earlier about adding tax. Okay, so this is where we report it to work. So you see, by default, Shopify already has the condition as product tech. Now, off course, you can set the condition, the condition s title type and other different conditions. But the most ideal set out is using tax is the easiest toe Distinguish our products as well , okay. And the condition will be is equal to But if you're using text, that's only one option. And in this case, remember we had the suit and the jacket for that are going to be an immense collection. Okay, so firstly, out at the jacket. Okay, so that jacket or any product with the jacket tech will fall into this collection. Okay, then, because I have a second condition, so I'll click at another condition and the same thing because we are just adding another tech. Then I will type being suit. Okay, then before we click safe, we have to set a called condition as any condition don't make this. Either the product is equal to jacket or product is equal to suit. If you said as all condition, then the product must have both off these texts. Okay, so once we have set that up, we just click on safe and you should see that the two products show up over here. So once again, they shore over here because they have the tax off jacket and suit. Okay, so you see, once you understand how this works, it becomes more straightforward when you're adding even more products and creating more categories. Just followed the general rule at the tax first to the products, then create the collections and set the condition on what tax will go into. What condition or what collection? Okay, now the other common method toe create collections and at products to collection is to do it manually. OK, so usually we don't do this. This is not recommended because if you have a few products is easy. But what if you have thousands of products that it makes more sense to just at the tax in bulk, then have Shopify. Although medical is sought the products and put them in the correct collections instead of having to do it manually, but manually, that's a very powerful advantage off using this method. Okay, I'm going to show you how so. Imagine for your store. You wonder. Have, ah, a unique collection such as trending collection or bestseller collection on sale collection . Usually we want to have those, right, But these are they include a lot of different types of products. Okay, so and also they are usually handpicked products. Okay, Not every product can be a training product. Not every product should be on sale. Not every product will be featured. So in the case where you want a ham pick and you Wandell showcase our than products under sudden collection. Then you do this. You go to collections, gay, you create a collection. So right now I'm going to give you the example off bestsellers collection. I want to create a bestsellers collection. Okay, Then I will choose the manual method. Then I click on safe and because I will know which products are my best sellers or rather, which are those that I want people to know are my best sellers. Okay, I will click on this is where I will add the products manually. Okay, so let me just typing something here to make it clear for you. Check out thes best sellers. Okay? And then this is where we add a product so I can click on browse and let's say I want the jacket and the this one as well as the Reese watch as my best, Alice. Okay, so I This is how I manually at them. Then once you've selected the products, you could click on it, okay? And you see the product. This will be updated then you safe. So this is another matter how you can at products manually now the last ah, bit off information I wanna share if you is how to sort products. So you see this option over here by default. Shopify sought it as best selling But sometimes you want to solve it in a different way, right? Maybe you want a Saudi according toa alphabetical order All this in our case this one I use a lot manually because I want the orderto be a certain way. So what I do is I click on manually. Then I want my washed to show at first, followed by this Ah, baby creep. I want my jacket to show up. Last. Okay, so this is how we can manually and his only dragon drop manually sought the arrangement, the ordering off the products. Okay, Because certain southern people they want certain products to be front and center.
8. Creating key pages: right. So now we've learned how to create collections. We are gonna move in tow, adding key pages. Now, why is this so important for any E com A star? If you don't have the necessary information in your page that you are not going to sell customers need the from the key information to be able to trust your start and know exactly what they're getting. And these key information includes the most importantly, shipping information, right? That makes sense. Because if you're doing e commerce, people need to know the delivery time. They If your delivery time is too long, they don't wanna wait. They need to know about your shipping rates Are shipping options. What are you going to charge them? Fall for shipping and these kind of information. So you need a section for all these key pages as well. Okay, So based on our the insides were gotten and based on working with profitable stars over the years, these are the main key pages that every Shopify store needs. Okay, the policies which are auto generated by Shopify. So you don't have to write it up yourself the about us page, which you should have this is value. Showcase your story information. A bit of introduction about yourself. Contact page Ah, page where they can ah, either get contact information about you, your store or you have the form fuse there where they can just complete the information and send it over to you. F. A Q stands for frequently asked questions. So this is the page where you have answers to the most commonly asked questions. And this is very important because you wanna have that one stop page where people get quick answers toe. They're burning questions, and these includes questions such as order and delivery, payment information, shipping information and things like that. Okay, so where we create this page later on, you'll be able to understand more astri mention shipping information. And last year I like to create a shot with confidence patients that this is additional assurance to the customer that shopping with your E commerce stores is going to be safe because that's one of the issues that merchants face people. They don't feel safe, especially for new stars, because you're trying to get their credit card information you're trying to get them to buy online from your store So if they have worries about credit card fraud and credit card theft and privacy issues and things like that, you're going to lose that. Syria. Israel. Okay, so these are the key pages that we are going toe at, and I'm gonna show you how to do it right now, so we'll start off with policies. Okay, so right now we are in our Shopify store again to create or to generate your policies, pages. You simply hit over two settings and you click our legal over here, and then you simply click for your refund policy, privacy policy and terms of service Just quick crave on template grief on template. Create from templates that's it. Shopify, or automatically generate your policies for you. And these are the default policies, so you don't have to change them at all because it's all customized to your store. Unless you have some special shipping or delivery or refund arrangements that is different from what Shopify generates. Then you may want, oh, update it a bit, but in general, 99% of the stars they are going to use the general the default policy, So just keep it as that now you notice that if you scroll down all the way, that's shipping policy as well. And you cannot create from Templar because this is highly subjective. It depends on different owners. So this one, you don't have to feel it up here. Usually I'll just create a separate page for this, so I'll just leave this blank. OK, so once we have done this, you just click on safe, and there you go. Your policies are generated. Okay. Now that we have generated a legal pages, we are going to generate the other pages. Okay, So what we do is you click on on nice store, then you click on pages. Okay, so right now there are no pages in our story yet. So what we do, we will go down the list, starting with about Okay. So what you do rest simple. You click on that page, then you keep about, and this one is up to you once again. You can kill about us, or you can keep our story. It's up to you. Okay, then you complete your story section over here. Okay? So let me just quickly dropped out something and save this page. All right? So I have completed my write up for our story section and this is just a little introduction about my soul. So it is a general store, meaning that there won't be any niche specific content. There is a very general right up. And if you want to use this template, go ahead. This is something that if I'm creating starts for my clients, I will use this kind of template as well. I'll include some information about what we provide a bit about our service and delivery and also let them know that they can contact us if there any questions. OK, so this is for the about us page and we're going to save No. Okay, so that's done. Next, we will create the contact of space. So you simply click on, create another page you can contact, and then you have to change the page template toe page, the contact. You see this over here because usually Shopify, they won't change it for you. Okay. This is so that your contact forms the few. The form fuels can show up. OK, and you see this later. So this is a very simple set up. You can type in some content over here, for example, use the form below to contact us if you need any help or something like that. So that's it. Through pages down wants our next page F A Q shipping information and shot with confidence . So right now, I am going to use my templates, and I'm going to show you my tempers. Feel free to use them and just use the template, but don't copy. Exactly. Work forward, use the temples and modify and improve according to your own stop. Okay, so we click on, create another page so it will be ethic. You've us? Okay. Okay. So this is how our effort Q page will look like. And you wanted to be professional. So we have different sections over here with key information on shipping on order and refund and on payment information, because these are all the key information customers need to know. Okay, So, just for your case for your store, please tweet according me to your own content or your own niche. Okay, so right now, who are We were on a mission to bring our customers the best on my shopping. Once again. You see this a very general right up. So please change accounting. Need your own niche. The thing you may need to know here is how the link how do place links on text? Okay. So that they can click on the links itself to make it convenient if they want to read more details. So what you do over here is simply you use the embryo editor, you click edit link. There you want to changes are also. So let me change this to my own. My own link to my store. Okay, So what I would do because I have a recreate that the about page. Okay, so I click on our story, and then I just copy the euro. I'm just coming here to think that you are. L go back to our f A Q page. Okay, highlight the learn more and then click on any link. Replace this. If in your case is blank just at this in, click on any link and then I will want the boat it and underlying as well so that they know it's a link. OK, so this is also teaching you how to insert a link and you will find this useful if you're creating many pages down the line, Okay. The same process for this. Is that safe? The shop If you we will be adding a shot with confidence. Patient now for the privacy policy. Okay, We have to extract the link s well. So the way to do this is you have no, firstly, uh, your policy into the navigation first because we cannot be are no able to extract the link or let me do this later on so that it's not confusing because I don't want to get going to navigation yet. Okay, Let me just leave all this as it is first. Okay, I'll talk about the linking later on, but just to give you a general idea off the f A Q page. Okay, so we click on safe next facial, create the shot with confidence page, and we will be using template for these as well. All right, so this is our template for shop with confidence. Once again, feel free to use this on to reference this and improve it or Tweety, according to your own store. Okay, so you see here this is not my link, So I will need to update it to my own. Ah, my own domain name. Okay, so I paste this over here. I replaced this. I replaced this. So basically what I'm doing right now is just replacing all the links. And there are only four in my template. Okay, so that's it. That's that's all I'm doing now. And then I will update the link to my privacy policy as well, so that it clicks and it will redirect my privacy policy. Okay, so once this is done, we could on safe and the last place we create is our shipping information. Keiko shipping information. All right, So this is the temple that I used for shipping information. It's nothing to complicate that, that it's not very, you know, basic and lazily within the key information out there. Okay, we want to make sure that one last thing our at is a shipping table as well. I like to do that because this makes it very clear for your customers to know about your shipping options because you have a visual visual invention, but there that that they can easily refer toa so how to create a table within Shopify. And the thing is, I don't use it. Okay? You can insert a table here, but I found that this is not right intuitive and the table just comma ugly. So I don't use this editor or and it's not very easy to use either. So here's ahead for you. I actually goto another website. Okay, so I kid on Google such table generator and this is the link you wanna goto? Hey, html tables generator. So this is a really easy so called heck that you can use. And you see that Because I used this very often, so the table is already there. So what you can do with this issue can create a table over here. Okay, using click and drag and drop. Then this off. This software this website will generate the hasty ML coat for you. And what you do is a copy of the court, and then you pays to your patient and the table will kind of exactly like how you want it. So this is a really powerful and convenient who that I use a lot. Okay. So in my case right now, I will be I'll be destroying the key information over here. You see, shipping time shipping option, shipping rate and requirement. So once again, please, You are the star owner. So tweak it according to your own preference is Okay, so in this case, it will not be sent, Diego. But I want a ship will like for the delivery. I will Saturday s trade of 21 days. Okay. And then I go on this on going to offer free shipping. Okay, So shipping rate will be free requirement. No other requirement. Okay, so I like the look off this once. I like it and you can change the colors. All that. According the yes vote. I find the way it is. So I click. Generate. Then this table will this'll be the quote for this table so I could copy the clip, but go back to my page, okay? And the thing is, you cannot paste it here because if you place it here, the court will appear. What you want to do is you see this show html quickly, and this will be your hasty ml section. So I simply pays the cook over here. Then I go back and you see that table shows up Simple is that once this is done. Um, just double check to make sure the text align. Okay, So she wore white for the middle time only. And free shipping. And if you do not receive a poor, that's, please email us. Okay, So I like this. I'm going to save. And just to give you a preview off, how it looks your own, I start. And there you go. Your table and your shipping details. Okay, so I like this so far. So not to recap. We'll go back to just double trying. We have added the key pages. Okay. Contact ethic, you our story or about us shipping information shot with confidence and, of course, our policies.
9. Adding menus: right, So next step menus. Now we have added our key pages in our store and it's time toe Display them in your Shopify storefront. So think of it this way. You want to make all these pages visible and you want to let them and you want the let customers to be able to find them If you just create your pages without adding them to Manu's in your shop. If I start, customers will not see them. So it's as good as you didn't do them and all. OK, so that is what different shades manuals from adding pages. Okay, so we are going to do that right now and we'll head back to our Shopify store. Okay, We are in our pages section K Soto At menus, we have to goto navigation so we click on navigation. So please remember this because many people get confused by this. Navigation is always where you make changes to the menu. The drop down bar, the header bar, the foot Oba and things like that. But pages is where you at in content, OK, it doesn't matter if you have created the pages. If you don't add them, the navigation they will not show up. Okay, so there will be Shopify would by default generate two menus for you. Okay. And the two men use correspond to the header over here. And the food, though. So the top and bottom And this is the basic default structure off any common stop. Okay, so for the foot A menu we'll go in to edit. Okay, So I will always change the title instead of foot a menu to support because it's just look small professional instead, off naming it footer menu. Okay. And in the menu items you see by default, Shopify has a such about such section over here. What we will add in is are the pages that we create that just know, but not all of them, because this is under support. So it makes sense. Toe add in firstly, the policies Okay, so for policies, because we generator under policies under the legal pages, not under pages, So don't confuse that also, So we will just click on policies and you see our tree. Ah, policy pages show up. So you just add them According the click it quick menu item, Click on the box here. Okay, policies at in the refund policy. Then just repeat the same process policies, terms off service. Now add in some of the pages that we created just know s trail, including ethic you for sure and contact also at in shipping information and shot with confidence. So this is all under support. These are under support and I will drag this up because I want this to be more easy to find the f A Q and also the contact and the rest will leave it like this. OK, once we have done this, save it. So this is the foot of menu. Later we'll take a look how it shows up in your store and then I will update the main man U S rail. So remember the collections recreate Just now we are going toe. Add them in Israel. OK, so the same thing for collections off and four pages. As long as you don't display them in your menus or in your navigations, they will not show up. Okay, so you see, by default, Shopify has the home and catalogue. So what we'll do right now This is the standard template. You're adding pages. Firstly, we want to start with our story, and I'll drag it just after the home section. Okay, I want at ethic you because I wanted to be prominently displayed in my store and are at in contact for now. So for now, this is the These are the menu items, and also, I can add in my collections or I want to any my collections. Okay, So how the fine collections? Once again, you just click on the link, you see collections, you click on it, then oil collections will show up. Okay, So what I'll do is I'll just add, um the different needs, just the different sub categories under one general catalogue. So there is a drop down this and I will have bestsellers as a separate. I don't mess yourself. So this is what I'm talking about. Best sell us at. I will drag and drop it under here. Then now we are going toe, create sub menus or drop down menus. So how you do this is a very simple process. You simply click on the collections, click on beauty. Okay. This is the 1st 1 that I just click and drag and we shifted under catalogue such that you see the arrow appearing, and this is so this is right now, beauty will be under catalogue. Okay? And once you have added the first subcategory, you can just simply at menu item over here. Okay, so you go back to your collections and we were at the remaining sub categories for her, for him, the toys, and watch. Just Okay, so let me see if I missed living out beauty for her. For him. Toys watchers. Okay, so that's it for now. Right? Okay, So this is how it will appear in your in your header bar as well. Okay. So you can just we just close it for now and then click safe. So that's it. Your your navigation. Your main hater, Navigation bar is done. OK, so now let's just take a look. Okay. So you see, this is what we are talking about. Your home. Our story. Bestsellers catalogue. Okay, so we have to click on this so that it drops now F a Q and contact and all the way at a foot. The These are quick links or our support menu. We can actually change this toe support under the team editor I believe that you have such epic You contact your policies bay just shipping information and your shop your confidence . But you notice the food that is not complete yet and, um, the layer or there is not complete yet And this is in the next section that I'll go true.
10. Setting up your theme: Okay, so now we are in step seven, setting up your team. And this is where we really start bringing your store to life. Okay, We'll be working on your home page, adding in the images, the content, the product, the features, etcetera. So follow me along as I hit over to our team editor and start building the star. Okay, so right now we are in once again, we are in the back end off our store and you start over, we clicking on on life store. Okay, So previously the work that we have done is to give a structure Ah, the backbone, if you will off your shop. If I start now, we are dating and putting a smushed content and images as we can't get it up and running. Okay, so we are using the debut team. Okay, So in order to start working on the team itself, we'll click on customize. Okay, so now we are in the back end off your Shopify team editor Now, before we start just a quick navigation, OK? So that you understand the left hand side is where you will make all the changes, all the adjustments, adding images adding text so on so far. Okay, the right side is to give you a preview off how it looks like, and you notice that you can switch between mobile view. This is the current or working view and food that stop view. Okay. And over here, the drop down lists you can quickly never get in tow any off the pages that you want to see . Okay. And then you scroll down the way. So right now we are in the home page, Okay? So if we are working on the homepage, I will I will hit over to the home page verse, which I am in right now, and then subsequently make the changes on the left side. If I want to make changes to the product page, I click on the drop down list. I go to product page, and this will be loading because the sections for the different pages are different case. So the editing options are different as well. Okay, So if I want to edit the product patient, this is where I do it. Okay? Similarly, just give you another example. If I want to add it. The contact page, This is what I do it, but notice that there is nothing to add it here because the contact patients of rest Syncopation And because previously we have already updated the page template. So this is the form few that I was talking about. And we have already Ah, other this tax over here. Okay, so for the contact piece, you don't have to edit it. Much came off. The work is over at your homepage and your product pages. Okay, so we'll start off with your home page first. Now, ideally one a very nice ah hero image recalling or home pitch image. Ah, this can be a slight show. Or you can just use one image. Okay. Anything is if you have the budget or if you have the resource is you may want to get someone to design this for you, or you can design this yourself. But ideally, we want ah, image that really captures your style and let your shoppers know what products or what services you are offering. So for the purpose off this video, because this is a general store, we are just going to use some free stock images that Shopify provides. Okay, so we'll start off with the slight show over here. Okay, so this corresponds. So the entire page in sequence. So if I click on this rectangular box over here, okay. And this allows me to edit the first section, which is the image. Okay. And if I click on feature collection, you will automatically go over toe this section over here, okay? And similar for the rest. Okay, so if I click on site show, it will direct me to the statue, and I can add different sections over here, and I'll just show you the best way that I like to set it up. Okay, because there are many, many different sections that you can at, and you notice that the header and a footer by themselves. Okay, so it makes it very easy. If you want to change the hater, you just click on the hater section. And if you want to change, update a photo, you just click on the food or section, okay? And also you notice there is a team settings over here, so this is more off the back and setting, such as your colors, your typography. That doesn't It's not necessary. According to the different sections. But, ah, is settings that you are making for the throughout the entire store. Okay. And for this in this case, the debut team, you can update the colors, the typography or the phones, the social media at your social media links. Here, you can add a Fabrikant image and you can up your check out layout, and you can update your check out pitch over here. Okay, so we will just go back to section first. I will start off with the homepage. So what I do now is I want to start off with the hater. Okay, so I click on hater and I want to add a logo for my store. Okay, so I have already created my logo. So I'm going toe select image, and I'll click upload an image, okay. And at in my image, over here, this is my logo. And to learn more about how freeways to create logo, I'll send you some resource is in the description so that you can quickly create a free and amazing looking logo on your own as well. Okay, so I will select this and the logo will show up in my soul as you see here, I can also adjust the custom logo with. So I just wanted to make it a bit bigger. And I think it's the right size. Okay, let me just double check on Mobile as well. Okay. And on desktop. Okay. So a reminder. Again, different teams have different customization options. So you want to take note off that? Now that logo is set up next, received a manual section over here, and it has already been updated, so I don't have to change this. I can add an announcement bar here, so I would do so. And usually I want to As a coma store. I want to let my shoppers know that I'm offering free shipping. So are tight. Something like this. We shoot well, white 100% free shipping, no Texas and easy returns. This is what i'll usually put in my shop if I stop. Okay? And I can link this to ah, page or collection, so I will usually link it toe all collections. So just get them into the collections to view my product, and I can change the color as well. So usually I I will change it to something that is according to my branding, my brand colors. In this case, I'll just change it or black. Okay. And under team said things. This is where we can at your social media leading spot right now. We don't have them yet, so Ah, we don't have to worry about this for now. So always has a good practice. You want to save whenever Ah, you have updated something. Okay. So that it's more or less done for the hitter. So next. Ah, that I have completed a hater because there's no other options already. I will start adding image to my slight show. So Shopify actually provides free images. Okay, so I'm gonna take advantage of that. And I do have immense fashion for him collection. So why not less at this or less? Try it out to see how it looks like. Okay, pretty good. But the head is cropped off. I don't really want that. So let me just use something easier to see. Something like this will be good. Okay, so I'll click, select and then you see here I can just added the A Lyman, the layout, the section height, Texas and all that. Okay, so I won't change any of that. But I will change the heading, gets all keys something like get the best in man's fashion. Okay And shop. Oh, perfect. The curate The range off men's s and sarees and clothing Something like that and the button label would be explored. I like to put explore I can put discover it because so many people are using shot now he I don't like Do you shop now? I prefer toe user were explored to make it more professional. And the bottom will link toe Obviously my men's fashion catalogue, which is for him. OK, and only when you add the bartending that the bottom will show up. Okay. And also I would like to change the color off this. Okay. I don't want any blue in my in my store. So where do change the color if you remember? I mentioned this previously is under team settings. You click on colors and this should be under primary buttons. So let's try it. I was just click on recently selected and there you go. Ah, changes to black. Okay, so once again, I want to save and then I'll just go back to the sections to complete the rest off the page . So usually I like toe at some Ah, some icons with tax just below the main image to let my shoppers feel safe to shop in my store. Okay, so I will click on at section, and I will at tax column with images. Okay. And then this is where we can at you can edit the title. The text over here. So this is what I would do. Hey, I'll replace this riff. Three reasons do buy from us. Okay, the text Lima will be sent it. Okay, so the tree reasons here, this is also subject, if okay, depends on your objectives, but for me, I like to put ah free shipping. Okay. Secondly, that we ship wore white. Doesn't matter where you live. And lastly, maybe like a 30 day of refund policy. Okay, so I would just updated the tax over here, so I will say something like free shipping, 100% free shipping. Okay. And I'll just change the copy of it. We hit shipping fees as much s you do. So we've completely Lee Min ated that and you get to enjoy free shipping. No, strings attached. I'd like to add this in. Okay, their next you see the box over here. We'll have toe at an image for this case. I will want to add an icon. Okay. Ah, free shipping. Something that represents free shipping. So this is another good website for you. We'll hit over the flat icon. They fled icon. Okay, now we are in the flat icon. Ah website. This is where you can choose many free vector icons that I like to put in my shop if I snore. So in this case, I am offering free shipping. So let me see whether this let me just take free, see what shows up. Okay? All these doesn't look suitable except for this. Ok, so this is really good. I like this with the word free over there. Okay, so I just I'll just click on the ah, the icon and I just downloaded. No, I won't go through in detail on this. This very straightforward. So we'll click on PNG. Ah, free download. Okay. The Texas already completed, so I want to upload the image. So I select image outlook. Okay. Under downloads. I was just upload the and you see it? Show up over here. All right, So this is how I I at in icons with text. So I will now repeat the process, and we are done for the icons with text section. Okay, so this will make it more professional and assuring for your customers. But you notice right now it is all the way to the bottom. So I just drag and drop all the way just below the ah, that main emission and I click on safe. Okay. Next I'm going toe at in my collection list. So I just want some featured collections and the section I'm going toe at is over here. Gallery. Okay, I'll click on at, and this is just really toe quickly. Showcase some off the featured collections that I have in my stop. Okay. So I can choose the section height that see small. Okay, um, let's keep it at as medium, okay? And then we'll be able to place an image and a link. Ah, that they can press. Okay, so let's feature beauty. Okay? And I'll use the free image here. Okay, So let's such for beauty. And I just used one off this case select. And the caption will put beauteous ville. Okay, then we just repeat for the same Ah, for the remaining two collections. So I want one for toys as well. And that's like you, Mitch. Let's see if any toy you may just come up. Okay. I like this select caption will be toys and last evil at watchers. So collections watch us and at my image watches. Okay, Great. Then we'll just finish with the caption watchers. So that's it for I will. Our collections are feature collections, and it depends on what collections you want a showcase as well. Okay, I'll put it on the tree reasons, and then we will safe. So after the featured collections, I want toe Ah, showcase some of my products in my home page. Okay, so that they know exactly what I'm offering. So I will use this ah feature collection that has already been set up here and let me change. Do the best sellers. Okay. And I want to change this toe bestsellers as well. You can put it as best sellers or daily trending or trending. Now something like that key. So you can see decide order products that we have uploaded. So we click on safe and then this This this is pretty much it in terms off the some of the basic important sections you want to set up in your in your e commerce stores. You know, Shopify star. Okay. Most importantly, the hitter, the main image, the icon with text, the collections and the feature products I can go on and on, but you don't want to make it to excessive either. Perhaps. Let's see whether we have a testimonial section that we can add it over here. Okay, So if there is a testimonial section, ideally, I want at some testimonials as well. Okay, so I would disable these. Okay, so that's pretty much how I was set up my post my Shopify store and we will complete the footer. Okay, So the food eyes over here. So for the quick links, we will replace this with support and then for you keep the newsletter here because this enables our customers to subscribe to our newsletter. So I probably change this toe, get 10% off your first order by self driving, and I would want to link up my email funnel. And this count could tow this whenever they subscribed as well. This is, Ah, more advanced feature. Ah, relating to email marketing. Okey. So we'll have that and talk about your business so you can add a bit off tax over here. Ah, but I will remove and I want at my main menu. Okay, So what changed his domain, Manu? Or just mean? And then change this to my main menu. Okay, so this is the best way to set up your foot section. Okay. You want to have some quick links over here, and also you wanna have your email collection form so we click on safe and the home patients done so once again, a reminder that you can at in new sections or change up the layout, depending on your preferences and your the type of productions selling or the type of store that you have. But I just want to give you an example off a presentable way to display your homepage.
11. Creating miscellaneous pages: Okay. Next, we'll move on to the other pages. So we have done the home page, including adding all of these. We have set up the head and foot the and let's take a quick look at our collection page. Okay, So remember how we move between the pages is simply used his drop down bar, and we'll goto our collection pages. Okay. Collection page is the pitch. Ah, yes. Sing within the collection itself. Okay, so I'm seeing within the the sub categories itself. Okay, so you see, within this team, they actually have ah, future option. That's really good. If I let's see the options that I can I have. Okay, so you see, that's not much options. Ah, for this free team, you can display either as a great or as a lists by usually we display as agreed because the images are easier to see. Okay. I can, uh, determine how many products I want to show and the number of rules. So you're only a need to use this if you have a big catalogue. Okay, But starting out we don't have to worry about all this. Okay, So the collection is pretty. The collection pages as well as the collection. This is a pretty default set up that you don't have toe. Um, make many make much changes, toe. Unless you have a big head a lot. And unless you have a premium team or a premium template that has more advance fee just such as, ah, maybe a site bar. Ah, few dot hex and things like that. Okay, so that's for the collections. Next, we'll move on to your product page. Okay, So your product page is one of the most important pages off your shop if I store because this is where you should be lending your customers at whenever you're running your marketing campaigns or running or driving traffic to your store. I do leave. You want to lend them in your product page, and you must think of your put a patient Not just like like a page your cell, but more like a virtual salesmen. So the purpose off this virtual salesmen is that it must be built toe convert. Okay, so it must have all the necessary sales conversion features and tactics in place s well s at the same time, look as professional and clean and easy to navigate as possible. So let us so let me show you how to do that. Okay, So we'll start on within the team editor and see what we can add it. And if there are things that I want but are not possible within the editor, I will add in some Shopify eps for that. So you know this. This is the first time I mentioned about Shopify APS Because this is where the product patients where we started at them in. Okay, so we have our image. We have our title. We have our prices. We have our options over here. Everything looks good. Okay. You even have the quick by button. Okay. And the description here as well. So this is a very basic set up for now. Let's click on product pages. You can edit the image size, okay, and you can keep all the default settings. Except you want to check the show quantity selector because this allows your customers toe choose how many products they want. Okay. You don't have the show van? No, because the vendor will just be or store name gay and just check the remaining ah boxes, and we should quit on team settings as well, just to double check. So this is just for your social pages. Okay? So once we have done that, we'll click on safe. But that's not the end off at the Dingle product patient, there are several sales conversion. Ah, features and tactics. We must in store in your product page, which I will touch on all this later. But now let's go through the team, edit off us. So we continue with Ah, the other pages. We have done the collection page, the collection lists. If you have any block at it goes so we won't touch this for now. The cut section will be important. OK, because Okay, so we click on this. So you see this option toe enable cut notes. So, for my case, I am not going to let my customers leave any notes that it is not needed unless you're having some, for example, personalization options. Then maybe you want to enable cut? No. So that they can leave their details on how they won the personalization Toby. All the personalization details, Then it will make sense to enable Can't know spot for my case. I don't need it. So that's it for the different sections. Okay. For the contact page, we have already update that this and the rest of the pages. You don't have toe change them within the editor because these are mostly tax. So we have already completed all off the pages, as you can see over here. Okay. And also just Ah, good practice. You wanna every night, Then change to the move, all of us. Well, to double check that your content and your layout looks good over mobile as well, because a significant amount of traffic will be coming from mobile. Okay, so once everything looks good, you click on safe, and then I will finish up with the team settings. Okay, so for the colors, let me just double check. Ah, for the header. Ah, for the headings and link body text body takes, I want to change it toe black. Okay, so that is easier to see for the sale price. I definitely don't want to use this blue. I want a red color for the sale price. Okay, let me just say this and let me see whether I can show you the sale price. Okay, so This is how the sale price will look like. Okay. And we have changed it to red. So this captures the customers. Attention key. So let me just double check. We have changed the colors for buttons. Borders, image overlay. Okay, so right now is fine. OK, but this But this is where you update the colors. Typography. I don't really like the phone we're using now, so I want to change toe Poppins. Okay, so this is the phone. I like Poppins. Okay, I would change all of it. Toe Poppins. Okay. And I want a bold my product titles as well. You just make it stand up and let's look at a home pitch. I want to see how it looks like in the homepage. Okay. Pretty good. Pretty good. Okay, So less safe. No, let me do this. I would change the I will change it. Toe vote. Okay. I want to see how it looks like. Good. I think this looks better. Yeah, it looks better in both. Okay, so you know this one doing now, you also need tohave eye for design that you also want to make your store with, like, a modern cool fight because and and the phones really contribute as well. Otherwise, it will look like a very generic, boring storm. So you can see just simply changing the phones will give it Ah, fresher, more more than look, right. So we'll go back toe our steam settings. Social media. We don't have any social media pages yet, but just to let you know, um, if you have your facebook, twitter, instagram, all that just paste a link over here, simple as that and then the icons will show up. In fact, let's say I key in the hex key, okay? I just keep the hex key, okay? Just to give you an example, okay? And you see the bottom left corner off your store. So this is where your social links the icons will show up. Okay, so I'll click on safe, and then we'll go back. And I can add a fabric on emissions. Well, so I'll just use my Icahn. And if you don't know the fabric on images, what will appear over Ah, you see, my tabs over here get you appear beside your your store name. Okay, so let me just show, you know, if we refresh this. We should be able to see the Fabrikant. Look at my mouse coasts over here. Okay, so you see the fabric on over here. Otherwise, it will just be the default set Shopify for every corn. Okay, so that's done. And you're check out page. So I recommend adding your logo your star logo to check out patients. Well, okay, so I'm just adding the store logo and let me just hit over to the check out fish to see what it looks like. Okay, so the check out should be over here. We click on Kat. Okay, Let me just add something. Go cut. Okay. So, no, we are at the check out page, and then you can see the logo that we have uploaded appears here, and I wanted to be bigger size, okay? And I can add in background image and, ah, background image banner as well, But I don't want to do that, okay? I just want to keep it simple, okay? And that's it. And we click on safe so more or less right now, I have show you how to add the different sections and really bring your store to life. Okay? So what I'm doing now? Issue. See this? Ah, bottom left hand side. Okay, I'm clicking on team actions and clicking. Clicking on previous team Do have a preview off how the soul will look like Okay at that. Stop. Okay, so you see the logo. Ah, the announcement bar, the main menu. The splash image. Okay, so everything all of these were done from scratch and off course. You want to add in some testimonial, simply Ah. Use if you simply if you have testimonials from your customers at them here, or you can generate some yourself as you're starting off. Okay, then you can click on the different pages over here. Okay? Click on our story to have a look. So there you go. This is how you set up the men buck off your shop. If I store
12. Installing Shopify apps: Okay, well, come back. So the final step before you already the launch is toe Add in key sales conversion APS. Now, these abs can be found on the Shopify App store. And most off these APS that I recommend to you are gonna be free with the exception off frequently bought together. Okay, this ihsaa pit at at I believe it's 6 99 per month, but highly recommended tohave. Okay, so let me just quickly run through the Alps. Now the thing about Shopify Epps is that there is no hard and fast rules. It also depends on the store owner. One other abs that will benefit your store And what other wants the sale strategy that you're going to implement And one other best APs that I gonna for few your ghost. Okay, but the main the eight main apse that I recommend based on being a Shopify partner, having worked with so many stores thesis it. Number one trust badges. You want tohave trans badges on your product PH toe build the sense of trust and to let your shoppers know that shopping review is going to be safe. The 2nd 1 our countdown timers, especially If you are having promotions or you're having discounts, you want to create their sense of urgency. Number. Tree ISS Product REVIEWS This is a very important form of social proof toe. Get your customers once again to trust you and to see that other peers are giving a positive rating to your products number for its sales pop. Basically, this APP gives the impression off a real time busy store and is also another form of social proof. Fifth, frequently brought together as we have mentioned, this is an Upsell that allows your shoppers toe by more products. While you can do is Bando products together and in. In turn, your customers are able toe by, for example, tree tree products in a bundle, and they get an additional discount off that tree products as well. The next one is tracked other, which allows a customer to track their order without having to contact you. So this is very important and very convenient for our customers as well. Number several will be hot job. This is back and analytic who that allows you to get insights into your customer behavior. And while this doesn't show up on the front end. It's one of the most powerful tools to get toe understand your customer behavior. And the last one will be Clay Vo, which is, Ah, email marketing platform. And if you don't know about this, email marketing is very crucial when it comes to e commerce. If you want to get recurring sales, you wanna build a long term brand you want toe have some sort off email marketing down. So Clay Vo is the one that we recommend. So now let's head over to our Shopify store so you can see now I already have some of the apse or most of the apps are implemented. So let me just show you the process off adding eps and it is the same for every single app . So what you do is you click or visit a Shopify app store, all right. And once you're in the APP store, you basically use the search function to search for the app that you want. So for the 1st 1 for example, trans batch, I simply keen trust Batch and I hit enter. They can see that I already have the over here, So this is what you look like If the app is successfully is start. Okay, so you choose from the range now, just ah, recommendation When it comes to APS. Yes, there will be many different APS performing the same function. You wanna take note off the number reviews off course, the star rating and weather is free up hit. If that's ah, I recommend if that's a free app that can perform the same function as a pit, then just go for the free one and save your money. So you click on the for example, this free trans batch and click on at EP. Okay, I'm not gonna do this here because I already have. Ah, did this previously. OK, so let's go into the app right now to see how it works. So you can see over here free trust batch, beautiful payment badges to convert more sales. Okay, so basically, there is always an activate function for all off the F. So, for example, this one, as you can see once I Togo, it will either activate or deactivate. Okay. And over here I will select the badges that one. And when it comes to abs, there is always this premium function. So my recommendation. If you're a beginner, toe this. You don't have to get the premium functions like this upgrade audience. It's not necessary to get you Cells just focus on the basic. Ah, selection. Okay, so what I do over here is that I want a showcase master cut, Yes, Visa, PayPal stripe and very sign. So my mesh selection is over here and you can see it's pretty straightforward. Okay, If I want to remove this, I simply click on the X. And if I want to add more badges for the basic badges yourself free, Okay. But you have to pay additional for premium, so there's no important for now. So ones done One last thing. Maybe I wonder the science setting. I want the boat, the text. So I click on a boat and I safe. So once the settings has been safe, what you usually want to do is you click on on nice store you want quickly see the preview to see whether it has it worked or not to see whether the APP has been successfully implemented. Okay, so the placement off the trust badges should be somewhere around here, and you can see that's where it shows up, so care and trusted Check out with all these. Okay, Exactly the same. So these this is for trust badges. Next, less move onto the next one. Countdown timer. As you can see, I've also implemented a counter time over here. But let me just show you once again and the set up basically adding the obvious the same Ah , process of easy the Hapstall Kian Countdown timer. Okay, in this case, you want a key in this. Ah, the name over here. And then the name of this app is called boost converts. Okay, so once again, like I say, there are many different options. Hurry, fight. Um and other count Alzheimer's by the one that I like to use. That's free. Is this one. So what I'll do just for the countdown timer is click on the timer countdown. Okay, you can set the timeless settings all that according to a preferences timer on product page . Okay, so I have changed this too bold and rate color. And I can tweak the designs well and the widget put your position is no important. We'll just leave it there because that's the That's where we want it to be OK. And maybe I want to bow all these text below. So I click on Bold. You see that? And I click on safe and I'll just refresh to make sure the changes has been saved and the same for the product stop. Okay, so over here you can change the message. According the we'll get only six levies stock and these are all boarded. Okay, so this is for the countdown timer and the trust batch. Next. Very, very important. Form off. Social proof. Customer reviews. So if you're new to this, I recommend toe just use the official Shopify. Ah, for product reviews is basically caught. Prove that reviews, okay. And what you can do is actually right at has review. Say, um, I'll just right here very quickly. Okay? Five stars Summey review. So this is just toe show you a preview off how reviews looked like, But when it comes to ah, a conversion optimization and ah, long term, profitable e commerce store. You want to make it a good practice that you always encourage your shoppers? Ah, whenever they purchased an item to leave a review, OK? And even better if they can take a photo off the product off the item. Ah, either wearing it are having it in action. Then get them to do that. And, ah, post over a customer reviews because this is a very important form of social proof Knicks sales pop. Let me see whether yep. I have implemented shows partner as well. So sells Pop wanted us. Um, you will not see the preview over here because I have not made any sales yet. So that's the thing you need. Toe have Alicia. First order. You can actually make a test order. So that just for the purpose of the pop showing up, But for the purposes of demonstration here, set out is very straightforward. Okay, this is the editor below the only key point. And when you think, notice the settings, the settings, time before the first pop shows. So over here, I change it. 05 and seven seconds. You can change this however we want, but you just want to make a look legitimate and not spare me. Okay? Winning becomes to spare me when you have your pops appearing every second. There will be very sorry cause suspicion. And there's not a trustworthy story, or you want something that appears natural and showing up every nine. Then So let me just show you a preview off how the pop looks like over here. So it will say somebody Robert from Chicago purchase this product. How long ago? Very fight by cut kit. Okay, so once again, the position the default position will be the bottom left. Okay. And one key thing will know about all these Epps is that they have a work together in an integrated manner. It's not about EPS for the sick, off having APS. These are sales conversion features, and you don't want it to be too messy. And you don't need to be spammy. You wanted toe appear professional, so and they must work in collaboration with each other. So the counter timer waas must work in single the trans badges and the sills pop meaning to say that, For example, when I come over to your store, I check out this product. I see that, OK, shopping with your stories safe. Okay, I get trust you. I don't have to worry about credit card issue and things like that. I see that old this is for a limited time. Only this promotion Okay, I will most likely change this price of 50% off. And however it's for a limited time only. Oh, I see that their customer reviews. Oh, I see that. That's ah, social proof over here. Real time. Somebody has bought the item. So this is what I mean by having all these APs working in an integrated manner frequently brought together. As you see here is an Upsell app. Okay, now they're ihsaa. There are quite a lot off customization options within this. Probably that's the reason why they charge for this as well. You can see over here so and I think I need you Don't know is that you want a for me the rise with the APS as well. Take some time to go into the ab's explore and formula rice which not just the abs I recommend, but with if you are interested in some other APs that are not least start here because there is also very important toe successfully managing your store. You want to be knowledgeable about the functions off the abs and the customization you can do within all these Epps so what I recommend you to do for this. Ah, Frequently brought together, as you can see here, the bundle or tree products. Okay, so there is the option over here. Toe change the discount. Okay. So I'll just quickly such worry discount over here. Okay, so there's an option to apply a percent Dacian discount offer. Ghani brought together bundles, so you definitely want to apply a discount. And I feel right now this is where you do is 10% is too high. So I just reached 25%. I'll lead the default message and I'll click safe. So the purpose off something like this is that Think of it this way. If you don't have an Upsell, basically customers, they just think if I buy this product that there's only gonna be this product that's attractive to me. But if I have upset lab like this, I am encouraging them to buy more and giving them additional reason and incentive to buy more. And one you want to do over here is that you can actually manually set the products that you bundle together and its strategy Toe Bando product from the same collection together. If you don't do it. The that would just have the default. Something like you see here usually just random pairings. But why do you want to do the most powerful combination? Is the manually set for example, this jacket, maybe Perry with ah men's pair of jeans and immense sneakers. Something like that. And that will make more sense for for customers who want by these together. OK, so that's for frequently brought together. Next track order. Let me see whether I have ah installed this tractor by shop head is the one that I recommend is a free app and it supports more so ah, shipping and delivery options. So you definitely you want to hit into the app toe, Understand toe, Find out whether your your your career or your your delivery. Ah, your option Eyes supported by this Abbott as well. So what one thing don't know is that you want oh, at this into your header and footer. Navigation. No manual. Okay, I repeat, you want at the tractor at the page into your header and footer menu. So as you can see here, I've already at a track order and track order. So how you do this is that they actually give you some instructions, step by step instructions here. But I'm just going to show you the easy way. So you click on navigation, you click on main menu. And if you left off the previous section where we, um where we only had all these I don't think I have the track order up in the previous section. So what you do is you simply copy this slash aps slash tractor. Okay, then you at menu item, you pace you click on this and then you change the name, obviously, to track order. And this is how I get it to look like that. And how, um it will show up over here when I click on track older and I see the A fully functional and all they have to do is to Kenya or the number and their email address, and over here at a full diets role. Okay, so this is for all the tracking. No, next to ah, hot jar and clay view. So these two, I probably have not installed them yet. So less let's do it right now. Step by step. So visit the epistle once again, and What I'll do is key in Hajjar and I click on the 1st 1 Okay, Straightforward. I click on app and this one requires you toe create an account. So be sure Toe, Remember your user I d and your passport. So basically, right now I'm just heading toe Find my email address because you need that. Okay, you start up and my email address is over here. So you see 21 and two over here you just click on excess Hajar, don't close the other one because later on you need toe at your JavaScript tracking court. So once I mean the Hajar website, I would click on, try it free over here, and they will prompt me toe register an account which I'm gonna do So right now Full name. I'll put Travis go and my email address. I will put, um you don't want to put this Ah, put your stores email address. Then I'll set a possible. So I just said generic possible over here. Okay. And I accept knicks. The rule you choose, Stoner, we'll use this account image clients, No organization. Name will be my store Full circle store. And yes, I would like to receive emails from you and the site you are l will be this and the site tight will be e commerce and I'll click. Start using hot job. So once I've done all this, if it's successful, we will be seeing this page. Okay, so I'll just click on, um, you can take out kind of read all this. Okay, Create heat Met Bs, and I will. I have no users to invite, so I'll skip this And then over here. This is important. This is the tracking quote. I need a pace over here. Okay. Knicks, Knicks close. So the next thing very first thing I do is copy and paste it here. Safe tracking court. Don't worry, wants you. You just follow my steps. And, um, if you do it correctly, the tracking poll will be at it. Now click. Click on excess Your heart. Your account. Okay. I wonder late, this one so I can click this. Close it now. The last thing I knew do very fighter is successfully installed is over here. Verify installation. I click on it. Step still, very five hot Joyce is start correctly. The u r l is correct and I click on Verify installation. So you see that they open up my home page and the ah, verifying and see this Hajar installation Very fight. So this means that the tracking coat has been successfully implemented. And what this means is that no. Whenever customers come into your store, they lend into your store. The Hajar there will actually record video recordings off customers behavior your start as if. Right now what you're seeing is why you'll be able to see. Okay, so you also see over here the back and they automatically send this ah, message so I'll close it. And the main thing you wanna uses recordings, okay, You don't have to worry about the Alyssa's worry about recordings, and you see no recordings yet. But once you start driving traffic, you'll be able to view video recordings off exactly what you see over here exactly. For example, if I'm a client, if I'm customers, I'm looking at best sellers. I'm looking at the pages, etcetera. What this does is that unless you see all this and you can actually find out what's working in your start, what's not working? One of the hot selling products people are interested in. And then you can make improvements on on your store based on concrete evidence and not based on trial and error or guesswork. So this one the most important tools to give you powerful insights. So I definitely recommend you to familiarize with this app.
13. Conclusion: All right. Congratulations. Now you're store set up is complete. I hope you found this walk true. Useful. And here are my recommended next step. So firstly, you want to make a test order toe familiarize with the for fuming process so that when you get your first order, you don't fumble and waste time on fulfilling your orders. So definitely what you can do is you can set up a discount code for 100% off so that you don't have to pay anything. Then use that this Kunkel apply toe during the check out so that you actually know the entire process What the customer goes true. Secondly, when it comes to e commerce, the product and the niche is the most important factor. Okay, you wanna have a profitable niche or a product, So definitely you wanna take some time to carefully research for a profitable niche and evergreen niche, or depending on your passion. What kind off? What? What nature's our interests you want to focus on? I do have a cost on product research, So if you're interested in that, do check it out. Next audience targeting is equally important. You may have the best products. But if you don't promote these products to the right audiences, you will not get cells as well. So you definitely want toe create an audience persona and understand exactly who your buyers are gonna be. Break it down. Be very specific about this. Down to the demographics, the personality, the H etcetera Knicks. You want to talk about s yo wishes off in Shopify platform, there are sections where you can complete the on pitch as you in the form off title and metal description, image attacks, etcetera. So this is ah Morphin for or getting rich and ah to increase your search engine rankings and more of advanced Ah task. I will say that you need to complete because it is not necessary for you to launch your store and start getting sales. So you want to work on this? Maybe later on next. We also want to talk about target the traffic. This is similar. The audience targeting once you drive traffic either true Facebook s instagram, Pinterest, google, whatever have you You want to make sure that especially if you're paying paying for us, you want to be as specific as possible and really maximize your at spent, so don't go in the target. The traffic are spending money on s without figuring out exactly who your target audience are. Also, it's a good practice and this is ah, similarity that I've seen working with profitable Shopify stores is that they all have ah establish large social media groups or social media presence in the form off the two major ones are Facebook and Instagram. So you definitely want to stop building creating pages and accounts for these If you haven't already done so and stop posting on social media toe goto, grow your brand and last e I strongly ever size or organic marketing as well content. Create relevant high quality content for your clients, for your customers in a flu form off your copy, writing in your store, your product description and also your blood articles, editorials, etcetera especially if you're going niche. You want to promote the benefits of your product or just in general, the spread the word, spread the word or have some guys are lists Ah, revolving around the niche that you have selected. So that's it for this costs. I really hope that you enjoy this and you found this beneficial and practical. I wanted to make this a step by step call so that you can see and Holly how I set it up and how easy and straightforward and manageable it can be. It really doesn't have to be a very daunting task to set up shop. If I store all it takes its time and effort like anything else. If you want it to be successful, you just have to put in more effort. And there's no much of a learning curve competitive many years ago. You don't need to know a single line of coding or programming. Everything is drag and drop is just up to your your creativity, the images, the layout, the navigation, the message wanna send You are to your consumers. Okay, so this just ah, quick. I hope your website looks as good as this. Definitely it can be if you even follow my steps. And yeah, if you have any questions, don't hesitate to let me know. Drop me a message or email me and I'll be providing you some resource is for next steps on basically getting success on Shopify and e commerce in general. So I hope you find you find this resource is helpful once again. Thank you so much for purchasing this cost and have a great day.
Travis Toh, 6-Figure Online Seller
