Creating a Content Marketing Strategy for Your Personal Brand

1. Content marketing intro: Hello everyone, My name is Priyanka do. In this lecture we are going to talk about how to create a content marketing strategy for your personal brand. So if you are starting to start like your influencer journey event, or if your own personal brand, because brand is what works great. So I'm going to talk all about personal branding and how you do the content strategy. So the following parts are, we're going to cover in this lecture. The first one is what is a personal brand and how it affected what is like, what is its advantages? Second is how a washer brand helps you. Third one is how to create your personal content marketing strategies. So I have gone in deep down into all these aspects of area. I've explained everything in details, so yeah, without wasting much time, let's get started. 2. CONTENT MARKETING CLASS: What is a personal brand? A personal brand helps you to connect with prospective employers, clients, customers, collaborations, and so on. So doesn't matter if you are in a day job or if you want to be an influencer, or you want to start your business as an e-commerce or service providers. Branding is something which you need at every cost. Because when you think of Mark Zuckerburg, what do you think? The first thing, obviously Facebook, right? Why? Because he has created that influence in our minds. Similarly, a personal branding helps you to get the collaborations help you to boost your business. So to be honest, the moment you start engaging with people, they form perceptions that create your brand. But if you craft a personal content marketing strategy for a brand, you will set yourself on a better path to achieving your goals. You have, you must have been noticed that whenever you reply to a comment on a post something, people get to understand what this person is all about. So at the moment you start doing that, people get the perception, but moving them into the right direction is your job. Moving them into the direction that you are here to do a personal branding. You are here to do a business. That is a perception that is, that should be made by you, not them. A personal brand helps you in differentiating yourself. Because obviously, let's suppose that you are in an e-commerce business. There are thousands of people who are also in the e-commerce business. But a personal branding is something which defines you, like when they hear the brand name, they immediately think about you. So this is a great way to differentiate yourself from all those fishes in the sea. The second thing is built thought, leadership. So whenever you build up personal branding, it gives the sense that this person is all about, they're different opinion this person is all about they're different and unique Personality, okay? So this is what something cannot take from you, and this is how the personal branding makes you completely unique person and a unique brand, grow trust and credibility. Okay. I don't know if you know that that in the online space or even in our day to day life, you buy something from someone because you know them, you like them, and you trust them. I didn't marketing language, we call it a multi-factor. Okay. Whenever a person knows one's know someone, then they start liking them and then only they start trusting them, and then only they buy something from them. Okay? You cannot expect someone to go into the online space and buy something immediately from you. Why they would buy you? They do not trust you, right? So it is very important that as a period of time when you start doing the content strategy in a right manner and in the right direction, the content liking starts getting up in the online space. And then the trust credibility also start hitting the place and after that, only pupil start buying from you, okay? The fourth one is build a network. Obviously, when you do the personal branding in the right way, you start getting more and more and more people with you. You will start getting more subscribers. You start getting more people like followers on Instagram. You will start getting more sign-ups on your newsletter and so on. So our personal branding gives you a whole lot of space where you can, you can express yourself, where you can define yourself, yourself, and your business as well. So this is a complete, I would say, a jackpot, if you do in a right way. How to create your personal content marketing strategies. So in this part, I have taken seven steps and I have explained each one. So the first step, each crafting brand mission statement. Now what is brand mission statement? Describe what is their mission, what your branding is about, and what does it want to achieve? It has to create an emotional connection with your audience. It describes the brand purpose and why it exists. Again, I'm taking the example of Facebook. When you hear the name Facebook, when you hear the name Mark Zuckerburg, what do you understand? The first thing? You understand that this branding is all about connectivity. Similarly, an interconnectivity that Mark Zuckerburg, the lesion person, is trying to create an emotional attachment with the audience. Similarly, whenever you are building a brand, whenever you are doing a partial branding, you have to make sure that you are building that emotional connection with your audience. You have to clear it out that what you are doing in this online space, what is your mission water branding is about what does it want to achieve? You have to be very clear about this. It describes the brand purpose and why it exits. Wondering, if you're wondering how you can do the brand mission statement, do it this way. You have to define who are you. What do you do? What you stand for? What your unique value is, what you want to achieve. What you have to do is you have to pause this video, go and bring your paper and pain if you do not have it right now. And start writing this and now start linking it with your own personal brand. Who are you writing down here? What do you do? Write it down here. What is Stanford? Write it down here. What do you mean values at it down here? What do you want to achieve? Write it down here, okay? Now I'm giving one example. Again. Let's suppose again, we think of Facebook module Goldberg. Who they are. They are the people who connect people all over the world through Facebook. What they do, they connect people, what they stand for, they stand for connectivity. They sampled business, they stand for collaborations. What the unique value is there? Unique value is to gain more and more connectivity, which, which goes into ten chips, which goes into relationships with, goes into business partnerships, collaborations, et cetera. What they want to achieve. They want to achieve more and more people connecting with each other resulting in business or accept or anything else. Okay, you got it. I have taken one more example here. For example, let's suppose that you help someone to achieve something. So I have taken an example here. I use my years of experience to help purchase, engage their audience and generate sales to compiling content, I work to ensure my content is equitable, inclusive and converting. I want to grow my cognition as a go-to resource in the content marketing industry. Now, when you are just linking these all questions with these all answers, you will get to know each and everything. Who, who you are. I have already described here. What do you do, what you stand for? I have already described it here. What your unique value and what you want to achieve. I have already described here. So you see it is so easy and so I will say like very smooth, like how we do the brand mission statement. Okay, I hope it is making sense to you. And just go ahead and do your brand mission statement and let me know in the homework section so can I can check it out? Okay. Now coming to our second step, backward scraping and editorial mission statement. Now you have to put together your personal mission statement which connects to your brand mission. Rational personal editorial missions would be like only one or two sentences, and it should be like only a personal touch to your mission statement. For example, you can just say that I have worked with companies like x, y, z all over the world. This is a personal mission. You can also attach my, my life mission is to make more and more and more people financially free. So this is your personal editorial mission. Now, now you got to understand that editorial mission statement like the personal and your brand one. And now to move further, I would like to tell you one thing very important that content marketing strategies includes basically these three elements. The first one is core audience, who you aim to serve. Your audience, what you will deliver, and what is the outcome, who, why, and what, who you are going to target, what you're gonna give that person, and what is the result we can expect. Okay? So this is, this keeping these three elements only you have to create your content. Okay? Now coming to our third step that is focusing on content marketing goals. Remember, we don't have to focus only on personal content marketing but to overall content marketing. Now how the personal content marketing is different from overall content marketing. Content marketing and help you achieve your professional goals to get a raise a new job, more clients. But those are not your content marketing goals in charge. Content marketing is about creating and distributing content to attract and retain your audience and ultimately drive profitable actions. So if you work as a service-based business, your aim is to get more and more clients and I understand you go ahead, you do the content research, you do the Content Marketing, and you get the client's if you do it the right way. But is it for a long term? Like if you want to do the course launch after few years, how it is going to help. Okay? So keeping this your main goal, you have to do the content marketing. You have to retain your audience, and ultimately you have to drive profitable action. Let's suppose that you are launching a course and you are just going for a waitlist. Now, how many people are signing up a waitlist? How many will excited for your course? These defines that how strong your content marketing is. So keep that thing is very, very important and you have to understand the difference between the two. Now, for example, if you're wondering what is the content marketing goals, I have taken some examples. The first one is connect with people on a deeper level, signing up for your newsletter sharing content, as I said before, on-brand test. Obviously I have explained a lot in the KLT section in the beginning of this lecture. So you got to understand what I'm talking about. And the third one is get people to want to help you. For example, guest speakers. Guest bloggers, etc. If you start collaborating with people, you are stealing other audiences. And it is a great way to get more and more people to engage with your content, okay? You can go for guest speakers, or even in a conference, or even in an online conference. Or you can go for a collaboration on YouTube channel. Or you can go for like guest blogging, et cetera, et cetera. So this should be your goal is to get more people, to steal more people while collaborating with other businesses are in the same niche. Yeah, now, step four is focused on target audience and get to know about your audience. What do they want, what are their pain points, their interests, and behaviors? For example, suppose you are a content marketing specialist for an online book from whom opportunity company. Your goal is to build awareness of your name and his skills. Your audience members are homemakers, students, ratios, and someone who wants to an online. They want to know more about how to get started. They check YouTube every few days, but never use Facebook. So first of all, when you are launching something, you have to decide who you are going to offer this service. If you are a walk from online person and you want to help others to do the same. You have to realize who are those people who are my audience? Make a list, make a spreadsheet, write it down where they're hanging out. Either they're hanging out on YouTube or blogs or Facebook or Instagram. Who are they? Are? They are homemakers. Okay. If they are homemakers, what is the age group? If they're freshers, what is the age group? If they are someone who wants to earn money, what is the age group? Also? Next thing is if they are capable enough to afford my course. Because obviously if they are not capable enough to give you money, why would you do that, right? So you have to make all these charts and you have to understand where they're hanging out. Who are your target audience and where they are, you have to find it out, okay? Now, after doing that, you have to work on your content sweet spot study. For example, if your audience prefers reduced over blogs and you're looking to build a subscriber database, you would want to create a YouTube rather than start a blog. Or if your goal is brand awareness, you could offer collaborations with the Creator, your audience watches. So obviously, if you're just searching for work from home on YouTube, why would you create a blog, obviously? So what you have to do is you have to go to the Google Trends and you have to type in the search box, make money online, and you have to see where the research results coming from. And after that, you have to go and start creating content. If there are more active on YouTube, go ahead and do the work. If they're more active on Facebook, go ahead and find him. Now, Step six is create your content calendar. Don't get too excited. If you decide to post one video per week, that is completely fine just to be consistent, if you attend attempt to do too much and failed to hit on every cylinder, you are more likely to give up entirely by setting realistic competitions. You are more likely to keep going. It is very, very important that you should not give up. It starts slow. Take baby steps, but do not overwhelm yourself. Just understand your situation that in a week I can post only one video. That's fine. For a month. You have to create only for videos, and that's completely fine. But if you are just setting unrealistic things, like I can create nine videos per week. This is very, I would say impulsive. This is very overwhelming. And I would say, most of the times you will fail at this. So you do not have to do this, you have to decide your plan, but just to be consistent. Step seven is set realistic goals. For example, if your personal content marketing is too on-brand trust, your metric could be gaining 50 subscribers to your newsletter in the next three months. Brown rice too much, As I said, if you decide that in a month, I'm going to take 500 subscribers on my YouTube and I'm going to post 330 videos in a single month. This is way too much, especially when you are a newbie. It is very, very difficult, okay? So you do not have to just go for such kind of overwhelming goals. You have to set realistic goals. I know working alone is stuff. That's why you should set, set deadlines for every step in the content production and distribution process. Mark them on your calendar and if you get overloaded and don't expect to meet one, move it back on the calendar, never remove it from the calendar. I will never get it done. It is very, very important because obviously when we work alone on our personal branding, it gets very, very difficult. And I know it is very tough, but you can do it just to be consistent and take baby steps. You have to set the deadlines for your every step mark on the calendar. Also, one in your tap. Ninja heck is there. If you have a great friend, great family member with whom you can share everything, you can make that person your accountability partner, and you can share that this week. I'm going to achieve this and next week I'm going to achieve they're just keep me asking it this way. This is a human tendency that when you share your things and then this person is going to ask about it. You are going to be more focused on it, okay, So make sure that you do it. So I hope you enjoyed this lecture and please go ahead and do the homework and just post your down below. I will get it review and I will let you know my advice for the same. Yeah, that's all. Thank you so much for attending this class and thank you so much.