Transcripts
1. Introduction: Hi. In this class I will
show you how to create attractive and
eye-catching thumbnail for your YouTube videos. During the pandemic,
Almost everyone started a YouTube channel. And the competencies to height. Study shows that a
normal user takes three to four seconds to select a video from a list of videos. That is all the time you have. And recently YouTube
announced that they are considering three things
for YouTube video ranking. The first thing being
the video title, the description, and
YouTube thumbnail. And they also announced that the tags are not given
much concentration. The tags for videos are giving or limb minimal
concentration. They are mainly
consider when there is a spelling mistakes
in your title. Given that in this class, I will discuss what all to be considered while
creating thumbnails, what to look out for
in the long run. And I'll introduce free tools that can be used for creating
attractive thumbnails. As a bonus section, I have included few videos and introduce some tools
that can be used for analyzing your competitors and outrank them
without wasting time. Let's start.
2. Things to consider while creating thumbnail: Hi. In this video we will
discuss the things that are to be considered
while creating thumbnail. This is a typical
thumbnail that can be used for your YouTube videos. And the first to consider is include photos
with the emotions. Here in this image, you
can see that the lady is showing her
face with emotion. And that emotion
can convey a lot of messages to a user
who views that. And in most cases, almost all the trending
video thumbnails are having phases
in their videos. The next point to consider is include title text
to deliver conduct. Your thumbnail should
have image and a text. Combining both can convey the message rightly
to your audience. You can see that
I have used texts like five free digital
marketing courses. Each text has a
different format. At the same time, these texts are highlighted
and eye-catching. Just having a glance
of this company, we get the audience. What this video is all about. And as I said earlier, an average user gets three
to four seconds to click on a video and This terminate can convey that message
within that time. The third is have
clear font style. Here, all those
things which have returned digital
marketing courses, all are legible and
easily understandable. So don't use cursive
fonts which are not clear or difficult to read. If possible, make it bold. At the same time,
use different colors so that each word
get highlighted. Next point is choose fine contrasts with
the bright background. This can be used if your videos are getting
listed in a crowd of videos. And if your videos wants to
stand out from rest of them, you can use try and contrast
and bright background. But it's not recommended
in every scenario, but you can use that based
on your competition. You analyze that, you study your video and you
understand that there are different videos available on the same topic with
various thumbnails. If you want to stand
out among them, you can use such a combination. The last point is
make eye contact with the user by taking
photograph of yourself, make sure that you are
looking at the camera. This will give your audience
a feeling that you are conveying the message by
looking into their eyes. And they also tend to
look back into your eyes. On the photo. You can capture
audience's attention. That's all for today. Thank you for viewing.
3. Long run – Keep in mind: Hi. In this video, we will check out the things to consider
for the long run. First is be consistent
with your thumbnail. If you are a starter
within a month or so, will be having many video. They need previewed. The thumbnails of those videos. Having a uniformity among the thumbnails will give a professional look
to your channel. Also, the user who is visiting your channel either watched
one of your videos. He's impressed with the videos
he wanted to know more, or he's visiting by
chance in both cases, when he sees all
those videos having a uniform pattern
in their thumbnail, it will have a
psychological effect. And he met thing that all
those videos might be useful to him because it is
all in the same pattern. The second is analyze
your competitor. You will analyze your competitor
on a periodic interval. Once you have at least two
videos in your channel, make sure that you
analyze your competitors. And it will give me a better understanding on what all tactics they are using, what our thumbnail
designs are they using? And you can adapt them
for your videos as well. The third is designed
for small screen. Almost everyone is
watching YouTube on small screen devices
while creating thumbnail. Keep in mind that these components will be viewed
in small screen as well. So when you are placing fonts
and photos, make it large. The phone should be large
enough because when it shrinks to a small
screen device, it should be legible. And as a whole, you should make sure that on a small screen device is able to convey the message that you indent to pass to your audience. The last point is always
use high resolution images. We discussed about
small screen devices for watching YouTube. At the same time, there
are audience who watch YouTube on Smart TV and other large screen
devices to make sure that all your images that are being used are of
high resolution. The advantage of using
high-resolution is that it can be a
string to any size. Whereas if you're using
a low-resolution image, it cannot be enlarged or
else it will get pixelated. So if you are using a low-resolution image
for your videos, when it comes to Smart TV, it will get pixelated. That will give you
a bad impression. So make sure that you use
high resolution images. That's all for today.
Thank you for watching.
4. Thumbnail with Canva: Hi. In this video, I'll
be showing you an online tool that can be
used to edit YouTube dominate. The name of the tool
is called Canva, and you can access it using the web address
www.canva.com. Canva is a tool for
creating online. They just animations, videos, thumbnails, infographic, etc. You can create a free account. There are two plants that
are available in Canvas. The first one is
the free account. You need to have an e-mail
address and that's all. You can create an account using your email and
start using Canva. You don't have to pay anything. But if you take a pro account, you will have unlimited access to all the premium conditions. So you can create an account
by clicking on Sign up. Though you can use the malaria
and create a new account, or you can use your Google
account to create a Canva. Now, I have logged
into my account, and as you can see over here, if you click More, these are the things that
can be created using Canva. You can create infographics,
desktop wallpaper, graphs, book cover, mind map, magazine cover, exit trap. You can even create Zoom
virtual background over here. Planners or the report
worksheet exit trap. Some of the templates that
have been listed over here. You can directly click on any of the template
and start working. Have clicked on one of the templates and
it has been loaded. I can change any text
I want the image and do what I want and
download it for you. Going back to the homepage. If I go to plan and
combat price for Canvas, you don't have to pay anything. It is free forever. But the problem is that
you won't be able to use premium content
in your Canvas. Whereas if you take
the Canva pro account, which goes to about
4 thousand rupees per year for a person. You can use unlimited resources which are available in Canva. And there is a team or con, wherein five people can use
these account for one year. If I convert it to
monthly charges, about 500 rupees per
month for a person, if you prefer Canva pro. My suggestion would be learn Canva properly using
the free account. Get creative with Canva. And then if you feel you need more content
for your creation, you can opt for Canva pro. But until then, I prefer Canva free account wherein you
can create almost anything. Coming back to the
Canvas homepage. Here you can select what
you want to create. For example, you can
create YouTube thumbnail, and it will list all
the thumbnail templates that are available in Canvas. You can choose any
one of these content. But you can see over here there is a return with
the crown symbol. This means that this
is a premium content and it is only available
with NBA pro account. You will be able to use this
change, anything you want. But when you try to download
it onto your system, it will ask you to
pay for the conduct. So look out for this. Don't use Pro Condensed if
you're having a free account. So I will select one of
the majors over here. This is the Canvas, and here on the left-hand side, you can see different
templates that are available. If you want to
change the template, you can click on any of the template and it
will get loaded. And if you want to
create additional pages, you can create it in a single file by
clicking on Add Page. And you can insert
another page over here. This is the first page and
this is the second page. Coming back. You can customize any of
this content in this Canva. For example, I can remove the image of
this beautiful lady. Pressing ON delete. And I can upload any
image of my policing. Before that, I will show you a tool that might
be useful to you. It is called removed background. If you have an
image and you want to remove the background
of the image, you can do it online. Using this site. The name of the site is
called remote dot B G, and it will remove the
background of your image. As you can see over here, all you have to do is upload
the file you are having. And it removes the background. You can download that image. I have downloaded the
image going back to Canva. I can go to upload on the left-hand side and
click Upload File. And click on the image you
want to upload and click Open. Now, I have already uploaded, I have uploaded ones for now. Once uploaded, you can
double-click on that and it will get inserted
into your image. You can drag and enlarge
the image as you please, and place it in your Canvas. Now what you can do is you
can customize the font, font style, font, color, etc. If you want, I can
select the font. And on the top you can
see the font-family, the font size, the font color, ball it Alexander
line, uppercase, lowercase in Justify,
alignment, bulleted lists, etc. Other than that, there is an
option for FX and animated. If you're planning
to create videos, faceless videos and all, you can create the
content using Canva. For that, you can select
our text and go to animate. You can select the
different animations that are available
and click on that. If you want to change the
color, select the text, and go to text color and
change the color of the font. Same process can be
done for images also. Know you can change the style
of the fall if you want. For example, you can
go to fx and you can change the style of
the font as you please. Another important feature
that is available in Canada is the elements. If we go to elements, you can see different
elements that are available. For example, for UW can
download any of these. You can place the
play button, you do, but icon or the subscribe
button on your thumbnail. Here also in the elements
also you can see the items that are available. Don't use those items. There are different
free items that are available under elements. You can use those items. Once you have
customized and you're satisfied with the thumbnail, what you can do is, I will delete this. What you can do is you can save, then download it onto
your desktop or laptop. That click on Share. And you can see
download options. Since I have animated
the own line. Over here it is saying
Download as MP4. If you want, you can
select the PNG or j, but in our case
we'll be using PNG because that is what you
need to click Download. As you can see, the download
is getting started. And if you open that, you'll see that the timeline has been downloaded
successfully. So this is how you create
a thumbnail in Canva. That's all for today. Thank you for viewing.
5. Thumbnail with Adobe Express: In the previous video, we have learned how to
create thumbnails in Canva. In this video, I'll
be introducing another tool which
is free to use. It's called a dog express. It is a free tool that
is created by a dog for creating thumbnails
and other images, as you can see on the screen. It also has a red version wherein you can
pay a nominal fees and you can use the
premium condense and templates that are
available in Adobe Express. You can create an account
using your email. Or if you are
having an Adobe ID, you can use their
dirty for logging in to now the Express. If you want, you
can use your Gmail, Facebook or Apple account
for logging in to express. I am having a dub ID, so I will login with that irony. Here I have logged
in with my Adobe ID, and you can see that
different templates are available on the top. Take Instagram story, Instagram for Facebook post Forster logo, flyers, exit trap. If you go down the rapport blur templates
that are available. And in that also you
can see a crown symbol, which means that it is
a premium condensed. And you need to have a premium account in order
to use that conduct. You can search
that the templates over here on the top search bar. As we are looking for
you do thumbnails, you can search over here. These are the thumbnails
that are available. You can click on any one of them and start creating
your thumbnail. Here you are having different texts which can be
included in your thumbnail. If you want to change the text, just double-click on that. And you can edit
the text over here. You can change the font, type, the font size. Indent our alignment. Then trade shadow, outline. Everything is over here. If you want to move the image
around, you can do that. Or what you can do
is you can delete it and upload another image. If you go to photo, there are different photos
that are available. You can just click and drag those photos onto your Canvas. Other than that,
there are shapes. Different shapes
are available which can also be dragged
into your Canvas. Make sure that you just click on the
icon to include that. So I will delete couple of them. Next comes design assets. You can include these
assets onto your Canvas. Also. Other than that, there is a background
option wherein you have different backgrounds
that are available, which can be used to change the background of your canvas. If you click on All Templates, you can see the
various templates for flyers, logos, Instagram story. Everything will be
available over here. You can select any one
of them and you can start creating your Decide. Once you're done with all that, you can go to
downloads and you can download it as PNG, JPEG or PDF. You can click on Start
Download for downloading this content onto your device. Now, going to the
premium account, you will get that
30 days free trial. And if you click on that, you can see the ammonia. You have to pay the monthly
charges, 797 rupees, including GST, or you can do any early payment
of 7986 rupees. That's all for today. Thank you for viewing.
6. Thumbnail with Vista Create: Hi, welcome back. In this video, I'll be introducing it another
online to buy. We stopped printing. So it's called double star. And here you can see that
these are the templates that are available for
creating graphics. You can create a Facebook post, Instagram post by post. Instagram videos to your
Instagram story poster, YouTube thumbnails over
here, and Facebook cover. And there are a lot other
things available over here. And if you go to pricing, there are two skins. One is the starter, which is a free, and these are the specifications
for that account. And there is a pro
or con wherein you have to pay $10 per month. So it's the same for
almost every software. They will have a free account. There are some limitations
and there is a pro account. You can use all the
premium condense converted to know
monthly rates comes about $13 per month. If you don't have an account, you can click on, sign up. And you can either login with
Google, Facebook or Apple, or if you are having a
vista print account, you can use that as well. If you don't. You can create using your email and provide a
password over here. So I'm having an account, so I'll login with that account. Once you login, you are having
the template over here. All the templates are available. These are animated designs. And social media
post is over here. Blogging for bloggers,
blog banner, blog posts, blog header, all those images are available. And cobbles and hurdles
are available over here. And under that, the race
you took thumbnail. One. What you can do is
search over here. You can search YouTube
thumbnail over here. Youtube channel art
is also available. So if you are pressure or if you're a starter who wants
to start a YouTube channel, you need to have a
banner for that. And that can be
created over here. These are the YouTube channel
arts that are available. You can use any of
them for your channel. Next, going back to
YouTube, thumbnail. These other thumbnails
that are available. Now the thumbnail
has been loaded and arrest of the templates that are available are listed over here. And if you want to
change the photo, there are four tools available. Like if you want somebody face to be placed instead of viewers, you can do that
using the photos. So there are different
varieties of for those that are available, you can place them
in your thumbnail. You can just press Delete
to delete the photo. You want. You can change the photo, just click and press Delete. And if you want to
insert some photo, you can do that. You can place it as you please. Next you have videos wherein they have placed
some trending videos. You can drag them
to your screen. But in normal scenario you won't be using because
it's a thumbnail. And next, if you're planning
to make animations, you can use the videos and
music are also available. You can use that, as well as some animations are
also available. Okay, you can place
that as well. Then comes object,
wherein there are various objects that
can be utilized. For example, icons
can be placed, arrows can be placed. Social media icons
are also available. In addition to that, there are different backgrounds. As you can see, you can use
these backgrounds as well. She wanted to play some text. You can insert the text which
are available over here. Then if you want to
upload any file of yours, you can go to my files. You can upload a major video from over here and it will
be displayed over here. You can drag that
onto the screen. Once you have done designing. You can download the
thumbnail from over here. There is a download button
which is available. You can click on that
and download the video. If you click on that
text you want to edit, it will display the
font-family, the font size, the font color, opacity, ball it Alexander line, and the basic things as well as it will show effects
and animate. It is almost like Canva, the same menu that are
available in Canvas as well. So if you click on that, there are different effects
that are available. Now having a reflection. And there is also an
animation options available. Once you are done, as I said, you can download that. And there are different
options for adding layer, duplicate, et cetera,
that can also be done. And if you want to download, you can click on Download. And you can choose the file
format which you want. You are having j epoch, PNG, PDF exit, as well as mp4. And Jeff, you can
select the option and click on download to
download these videos. I mentioning this site
because these are all free you can use without
paying anything. After that when
you become good at it and you want more content, then you can go for
a paid account. Then you can use the free account which is
available in all these sites. So that's all for today. Thank you for viewing.
7. Thumbnail with Fotor: Hi. In this video, I'm going to
introduce another excellent softer which can be used for
creating YouTube thumbnail. And the name of the
site is for dark. Border had different
options like other sites which I
have shown earlier. They're having features
like NFT creator, band kit, PNG, make good
profile picture maker, etc. Other than that, they're
having graphic designer, high-quality majors,
and online photo ADT's. So we'll go to design templates. Under design templates that are various options like Instagram
post Instagram story. You took channel art, Facebook cover post, YouTube, thumbnail, exit route, and
the list goes on. Over here. You can view those details. In addition to that, they're having something
called marketing, which can be used for
creating business card. You can design flyers over here. If you want to fly
us to be designed for various shops
or your client, you can use these options. And in addition to that, under marketing you have
browsers, coupons, tickets, etc. These can be designed
using photons. In addition to that, you have a duplication, events at documents, etc. You can even design
certificates and ID cards. And resume editor
is also available. Various templates are available for updating your
resume as well. So we'll go back to template. And if you don't
have an account, you can sign up over here. There is an option for
creating an account over here, create an account,
click on that. You can use either
your Facebook, Google or Apple
account to access, or you can provide an
e-mail address and signing. I'm already have an account, so let me sign in. I have logged in and these are the templates that
are available. You can click on YouTube thumbnail and
it will get loaded. There are various
categories you can browse to go to business. It will filter thumbnails that has been created
for business. And let's click on that. And you can click,
Use this template. So that template
has been loaded. And the pricing that is
available for top Pro, which is about $3.33
USD per month. Or you can go for Porto plus. And for monthly rate
it is about 9.20. Perspective. If you want to change the image, you can click on the
image, delete that. Or if you want to apply some filters to the
existing photo, you can do that as well. Coming back, you can remove the background as a
background remover. As I said earlier, the dual remove the background. And other than that, you have elements wherein you can add these elements
in your Canvas. Addition to that, there
is a text option. You can drive that. Just double-click to
add them to the Canvas. Coming to photos. There are some pretty
collections are available for you
to choose from. You click on that, select them and add
to your Canvas. One more thing is that there
is ProPlus return over here, which means that it
is a premium content. So you need to pay for that. So while browsing
through these images, make sure that it is available
and can be used this free. Next is the background, wherein you have having
various backgrounds which can be added
to your Canvas. And if you want to
upload any image, you can go to upload, drag your file over here
and it will get uploaded. Or you can select
from computer or Dropbox and upload the
image on to four times. So if you are a pro, you, so you can, there are
extensions for charts. You can embody the charts
for visualization of data. We are having some numbers which need to be
projected graphically. You can use this off. And there is a download or
print for downloading once you have completed your creation. So that's all for today. Thank you for viewing.
8. Thumbnail with Picsart: Hi, In this video I'm going to introduce another
software that can be used for creating
YouTube thumbnail. It is also an online platform. And you can see the
various designs that are available for Facebook, Instagram,
YouTube, etc. Other than that, you
can go over here and you can view the different
products that are available. Like you can remove
the background, you can edit the text, you can change the background,
precise the video. All those options are available. And go into the design menu. You can see that YouTube, thumbnail makeup, who
can click on that. And in addition to
that, there is flyer, Mika, browser maker,
business card Maker, etc. So in our case, we'll go to YouTube
thumbnail maker and click on create your
own YouTube thumbnail. This is a blank project. You can create up to 50 projects
using the free account. And on the left-hand
side you can build that templates
that are available. You can click on
any template you want and it will get
loaded over here. If you want to upload something, you can go to upload and upload images or fonts
from your system. In for those of you who are having radius for those that can be inserted into your Canvas. And there is quite a lot of them here also there is a crown
icon which shows that these are premium candid
and cannot be used unless you pay the
fees for pro account. Next door is an option for text. You can include these texts. There are some stickers
that are available that can also be utilized to make it
attractive and interactive. In addition to that, there are a few
elements that are available like Box arrow. If you want to insert
some text into it, you can do that as well. In addition to that, there is a background option wherein you can change
the background. You can either use textures
that are available. You can change the color
of the background. I played the texture over here, but there is a blank
black screen available. That is why it is
not showing up. Once you have played
some changes, when to delete them, you can see what all components has been
added to your image. And it shows whether it is
a premium candid or not. When they're done with that, you can export by coming over here and you can select the
file type like Jeopardy, PDF, PNG, MP4, etc. And you can download based
on this file resolutions. You are having a seven
days try it after that. You will have to pay the fees. And going back, we'll check out the plants
which are available. There is a free plan
that is available. You don't have to pay anything
until be always free. And you can use free
content that is available. And if you move to gold plan, you will have to pay on
50 rupees per month. And if it's a team account, you will have to pay ten. I think this is an
attractive price compared to other platforms, like you have to
pay $2 per month. That is not much. There are options for designing anything, remind
background, etc. And there is a t-shirt. Designing options are available, logo designing operands
are available. So if you're new or you have created a website for yourself, you can create logos over
here and get it downloaded. Coming back to tee shirts, there are various T-Shirt
templates that are available. You can edit, that, you can add components,
make it attractive. You can sell it in
much amazon much, or any other platform
wherein you can upload these designs and it
will printed into a t-shirt. And you'll be paid a
royalty amount for that. You can create all
that and it is one of the cheapest
sides that is available. So that's all for today. Thank you for viewing.
9. Analysing YouTube performance with Tool 1: Hi, In this video, I'll be introducing our tool which can be used for analyzing YouTube videos and to increase the ranking of
your YouTube videos. The name of the site is IQ, and it can be accessed
using the URL with iq.com. It is a feature-rich
application and it has various meters like keyword
tools are available. Competitor tools are available. You can analyze the tags which are available
for the video, and you can boost the video. In short, what we'd IQ does is when you create
a YouTube video, it will prompt you with suggestions about the
keyword that we use, about the tax to be used, about the description, how
much work should be there. And it will prompt you to
include the keywords in your description and title so that you could rank
higher on YouTube. In addition to that, it is having an extension. If you go to extension, you can see that there is an
extension for Google Chrome. You can click on Add to grow, and it will get installed. And now, if you click on any
of the videos, for example, I will post this overview is available over here
and view per hour. That means this video gets
to 67 views per hour. And the overall score is 60.1. The total views available
for this video is by 32 K, as you can see over
here under the video. So you do ranking SEO
ranking score is over here. So when you create a video, when you enter the details
like title, description, tags, keywords, and it
will give you the scoring, what your SEO score will be. And you can include keywords and other important words
in your description to make it a 100 and
at least close to 100, and that will increase
your ranking. And it shows that these
videos are having everything, but it's not public, it is not pinned comment or Hartford comments and the risk NOI and screen for this video. So we have to optimize
that thing in order to rank higher and coming down, you can see that the channel
that has been created, it is in the United
States and subscribers is 30 K in the last 30 days and average daily
subscription is thousand. Subscribers is 1.21 million. And as you can see, these other video tags that are available and these
other channels tags. Now you can view this details for every video you are bunny
if you install this plugin, will get displayed on
the left-hand side. I'll go to another video. Another video, and you
can see the details, the scoring per hour, etcetera. And the details are
gaseous gotten title. All those steps are
available over here. And it will display
scoring for tags as well. So you can add that. If this is a competitor site, like if you are in
YouTube channel, you can use these
tags off a competitor or another site which
is in your niche. And you can take this
tags and enter in your video so that it may
rank higher than this video. So you can use this to
analyze your competitors. Another thing is
that you can visit your competitors sites
and analyze the videos, which is getting
more click which videos are getting
more views per hour, and how much subscribers he has earned in
the last 30 days. All these details
can be analyzed and based on the top videos are
available in the channel. You can customize
your own videos or create new videos
on those topics. Because you already know
that these are the topic that has attracted the users
and they are getting clicks. So you should plan your YouTube
videos on those topics. And using IQ, you can use additional keywords and rank
higher than this video. They may not be using
this particular software. So they might have endured
the keywords at random. So what you can do is you
can use the width IQ, and it will provide
suggestions based on the suggestions and tags goring, you can add those things. And in the description
you can include high value keywords and
you can rank higher. So that's all for today. Thank you for viewing.
10. Analysing YouTube performance with Tool 2: Hi. In this video, I'm going to introduce to another tool that can help you in brewing
your YouTube thumbnails. The name of the tool, rather an extension
for Google Chrome, which is called YouTube
thumbnail preview. If you go to Chrome Web Store and search for YouTube
thumbnail preview, you can find this extension and you can click
on Add to Chrome. And now I am playing this video music for
productive work. And if I go to
extension over here and select YouTube
thumbnail preview, or you can pin it over here. If you click on that, you can see the
thumbnail of this video. If you want, we can take
a screenshot or analyze the thumbnail and improve that or modify that
based on your video. So you can visit a
competitor site, or if you see an
interesting video, what you can do is you
can click on here. And it will show
the thumbnail of that video is a small extension, but it's really useful. This tool is helpful
if you're trying to analyze the thumbnail
of your competitors. Plan to improve your thumbnail
to make it eye-catching. Or you can do a combination of that by having with IQ with you, you're going to analyze
with child videos are getting clicks for your competitors and
view their thumbnail. Take a screenshot,
store it somewhere, and combat that are tardy those thumbnails while creating your thumbnail for your video. So this is a really useful tool if you're planning
to rank higher. That's all for today. Thank you for viewing.
Kirthy Antony
