Transcripts
1. Introduction: There are so many brands
on the market today. Some people say the
market is saturated. But me, I will always tell
you there's still space for a good idea for a smart person with a vision
for someone like you. But how to make a brand
that will stand out? How to make your branding
intentional and truly unique. These aren't easy questions, but I'm here to help you today. Hi. I'm Kasha. For years, I've been helping businesses, brands and content creators
monetize their skills, grow their online presence, and build with purpose. And today, I'm here to show you the possibilities and tools that can make your brand
journey much easier. Whether you've already got a big idea or just
a small spark, I will help you shape
it into something real. I will show you how
to use TGPT to build and optimize
everything, everything. From your brand's purpose to product names to your
content strategy. Think of this course like a productive afternoon with
a friend who just happens to know the branding
and marketing wealth inside out and is ready
to spill all the tea. We will follow Mil our fictional but relatable
skincare brand to walk you through
every concept with clear examples and
practical tasks. Along the way, you will
build your own brand. Because I want to show you branding as clarity
as storytelling. Branding as belonging. So let's begin. And action.
2. Our Class Project: As project. During this course, we will spend hours reflecting, refining, and building
your brand with heart. And at the end of the course, I want you to show one piece of the work you've
done during the course, something real,
something that feels like a page from your
brand's journal. So here is a little
suggestion what to post in the class
project section. First option, your
brand essence summary, a few lines that describe
your brand's purpose, voice and values like mission statement that
briefs your intention. The second option
Bo or tagline drop. So share your top 123 options
for your bio and tagline, and let me know the evolution, even if you are still deciding. The third option, your
brand voice moodboards. This could be words
metaphors, vibes, quotes, images from Pinterest
or a screenshot of your Child GPT
powered voice guide. First option, a product
or offer description, you co wrote with Haji PT. So show me what you're selling with softness looks
like in action. The fifth option, a visual be description or Pinter snapshot. Did you already write your brand aesthetics as
a metaphor? Show me that. I'm really curious. The
sixth option a reflection. Share your notes or
your one insight. What shifted in you
during the course. What do you now
understand better about your brand that
you maybe didn't before? And remember your project, your whole brand doesn't have to be perfect or done to share. This is about showing up exactly as you are
as you are becoming, which is the most on
brand thing you can do. And, of course, upload
your project right here to the class project
section and you can also add a sentence about how
Chat GPT help you co create it or what was
the prompt you used. Remember, this
isn't a portfolio. You are not building a brand
just to launch your brand. We are building a
brand that will invite people in that will
resonate with people. That's the ultimate goal. So let's go further.
3. What Even Is a Brand?: Listen, brand is so
much more than a logo. It's almost almost 11
brilln thing because people don't fall in love with
strong value propositions. They fall in love with
how you make them feel. And that's what I remind my clients every time
they ask if they need a very fancy logo before they even have figured out
what they stand for. So I have to tell
you this as well, because this is super, super important to start with. So let's start here. With a little exhale. Because when most people
hear the word brand, they instantly, instantly
think colors, fans, logos, maybe a catchy
slogan, a mood board, some great layout on Instagram with perfect
aesthetics that is very aesthetically
pleasing and curated by a fancy marketing agency. And yes, all of this
is part of branding, but it's not what a brand is. A branch is a feeling, a story behind the branch. A truth you want to be
known for with this branch, a container that holds the energy of your
work, of your idea, and it should invite other
people into it with energy, not with a fancy logo. So when the brand is
built with intention, it doesn't just look
good on Instagram. It feels like coming home, it has this potential to become someone's
favorite branch. And as you probably know, if you have watched
my previous course, I love working with
examples because I feel like when we
discuss the example, the real example, I can
show you everything in practice and you can understand what I mean so much better. So here's our example
for this course. So meet our example
branch Mel and what Mel is a storytelling let
skin carline for sensitive, poetic humans, of
course, mostly women. And throughout this course, we will use this fictional
brand called Mel. That's a French word for honey. I love this word to walk you through every step of
the branding journey so you can connect all the dots and understand the
point so much better. That's why I love example. So here is brand for today. Of course, you can
imagine your brand when we discuss meal because
that's the point of examples. So you can imagine yourself
in that position more easily. So in a nutshell, meal is a slow, sustainable skincare brand is
focused on healing rituals, not hype. The product. There are only a few products, but they are for people
who are sensitive, introverted, intentional, rooted in storytelling,
softness and sensory comfort, and I will show you how to use hatPT to build
everything from meals purpose to
its product names that will do well on the market, so you can see exactly how to apply this process
to your own idea, to your own red idea. So let's redefine brands. Instead of thinking of
your brand as a list of visual assets, try asking. What energy I want people to feel when they
interact with the brand? What values do I
want to infuse into every single part of this experience from
the copy, you know, all the texts that will appear on your website, on
your social media, to the packaging, to the customer emails and
onboarding process, for example. What would my brand say if
it had a voice of its own? This is the shift, the first shift we need. Branding isn't about
looking at the parts. It's about building trust, building feeling,
building belonging. Look at all successful brands. They have that part because the brands that
have this power to survive on the market for a long time, they
create community. They create this
sense of belonging. And in discourse, we will
focus on how to build that sense of belonging and that familiar
feeling with your brand, whatever your idea, whatever your concept
for your brand is. And you already know the good news because you
are watching the cars, you don't have to do everything, all the branding alone, or you don't have to hire many people that are
charging, well, a lot. You can do it on your own with the help of CHAGPT and I'm
going to show you how. Using HAGPT to discover
your brand's purpose, values, and you deeper. Why? I know, I may
sound a little bit terrifying that you are
allowed to not know yet, even if you have a very, very concrete idea what
you want to create, what your brand will be about. You are allowed. You are allowed not to
know your brand's purpose, your values, and
your deeper why yet. Allowed to be messy and uncertain and still
figuring it all out. It's completely okay. And also, that's why this
course brings in HGPTN AI, not as a shortcut, but as a collaborator,
your second brain, sounding board, maybe a
mirror to reflect your ideas. So I don't want you to create a generic brand that will be a copy of someone
else's brand. No, you have to do
the work as well. But with HAGPT's help, it's much easier
and less stressful. But let's try it all in action. So first, I want to
show you the prompt to find your brand core purpose. And we will do that
with this prompt. Can you help me to find the deeper purpose behind
my skincare brand meal? It's slow cozy and focus on emotional healing
through simple rituals. I wanted to feel
gentle and poetic. And as you can see, I'm showing you here the universal prompt where you have to adjust it
to your own needs. You have to describe your idea. Here are the placeholders
where you have to write and you have to describe your
idea, your brand concept. And in the Mills case, Taji Bit might
give us something. Mel exists to remind sensitive humans that healing doesn't have to be hard tender. Minimal skin care rituals. Mel creates moments of quiet
connection with your body, your breath, and the
presence. Beautiful, right? From that one paragraph, we start to feel almost feel
the heartbeat of the brand. It's much easier to
imagine the packaging, the whole concept
this paragraph. Of course, sometimes GPT might not give you
excellent idea. Then you have to refine it. You have to add more details
what you have in mind. Because I always repeat
it when I show people how to work with HGPT how
to collaborate with TGPT. Context is the king, and you have to include as much context as you
have in your mind. Of course, sometimes it means you have to
write a little bit. And I know many of us are lazy, and we feel like, Oh, HAGPT should read my
mind, but it can. Have to tell it because the more context
you give to HGPT, the better the output will be. The better the input,
the better the output. Unfortunately, it's cliche. It's repeated. It's being
repeated all the time, but it's still true, and we shouldn't forget that
it is true, indeed. So from there, we can
build everything else. Okay, this is also important. You can also tell
HGPT to give you ten options because when you
have options to choose from, it's always good
to have a choice. And when you see, for example, ten ideas for your
brains core purpose, when you read those ideas, you can instantly feel which one resonates
the most with you? Which one you feel is the
best one for your purpose, for your brand, for
what you have in mind. And yeah, telling PT to give you options
is the best idea. It's my ultimate product. You have to try that. And then we can clarify
your brand values. And to do that, we
will use that prompt. Can you list five
brand values for meal based on that
purpose above? Use soft human words,
not corporate speak. And here's what we
got tenderness. And al, we believe
in slow warnings, soft touch and speaking
gently to yourself. Sustainability, we honor the
planet in every ingredient, every decision, every shipment. Honesty, no miracle claims, just real support for real skin. Ritual. We infuse intention
into every formula. This is skincare as
ceremony, belonging. We create for the quiet ones, the feelers, the
ones who want to feel at home in their own skin. And, of course, TAT GPT might not give you
the perfect answer, the perfect one that will resonate with you
right from the start. So you can also ask for
options, ask for options. And as you can see, if you
have a very broad idea, you know what you
want to produce, what you want to
offer to the world. You aren't quite sure how
to put it all into words. You know how you want
your brand to feel like, who you want to serve, but
putting it all into words, let's face the truth. We are not all born copywriters, and if you can specify your needs and tell GPT how
you want to serve the world, I can give you the
perfect messaging. How to put it into beautiful words that will
resonate with people. And from here, you are not
just a generic skincare brand. You are so much closer to
being a story and a sensation. A quick plot exercise. Okay, now I want
you to do something that might sound a little
bit crazy, but trust me, when you want to build
an intentional brand, you have to be open to more
unconventional methods. So close your eyes and imagine your brand
walking into a room. And what's their energy? How do they speak? What do they notice that
no one else does? Now, open your eyes, and we will write a HGPTPmpte. Describe my rant
like as a person. What do they sound like? How
do they make people feel? And of course, you did
this exercise a moment ago and you already have this idea how your brand can look like, how do they sound like? And let's see if Cha GPT has the same idea right
from the start or maybe it has different one. So you can read all the hA GPTs ideas and reflect if they are
better than your one, maybe they are similar. So you can analyze and you can reflect on all
those ideas and, of course, ask for options. And here is also
a journal prompt for you to reflect on because, of course, we are using HGPT to build our beautiful
intentional brand. I also ler TAGU I also
need you to do some work, and I also need you
to have open mind and think about your brand
purposes, your brand options. So we are not only relying
on HGPT but you also know why you are choosing the
ideas HGPT is giving you. And you can be really sure
that you are I am right here. So here is your journal
prompt to reflect on. It can be now, it can be later. It can be in the evening
when you have time, but reflect on that, please. If I could only be known
for one feeling in my work, in my bread, what would I
want that feeling to be? For example, if I were skin
care rent owner, for example, Mel, I would want all the girls, all the women to feel included. The ones with problematic skin, the ones who are a
little bit ashamed of how their skin look
like at the moment, the ones with acne, the ones who feel like
they their skin doesn't deserve good treatment because they have problems with accepting themselves
at the moment. That would be the feeling
I would want to be known for with my brand
if I were meal owner. So you as your
future brand owner, this is the time to
reflect on that. Take your time.
Important thoughts. So as you already know, before you ever pick a font or a color palette or tagline for your brand,
you have to start here. What do I really stand for? Who am I speaking
to with my brand? What do I want people to feel? And those questions are very deep and I know,
difficult questions. I don't want you to answer
in one sentence with some vogue sentence just to answer only for the
sake of answering. You can also discuss
those ideas with HGPT and GPT will
help you explore, reflect, and expand your vision, your idea for your brand
without judgment or pressure. So that's why HGPT is
such a great collaborator and co partner because it
basically never judges you. So you can confine all your secrets and
audio crazy ideas. And when it comes to Mel, what is important, it
doesn't just sell skin care. And your brand also won't only sell your product
or your service. It will sell the
feeling, your messaging. For example, Mel sells softness. It offers ritual in our very busy focused on hustling world. So it's just branding
as belonging, and this process is so powerful. Remember that this framework doesn't apply only
to skincare brands. No, we can apply it
to all the brands, even if they have nothing
to do with softness, even if your idea and your mission is
completely the opposite. You brand can do the same
whatever your idea is. And in the next chapter, Spoiler alert, in
the next chapter, we will explore brand
personality and voice and how to define
way your brand sounds feels and speaks across
everything you will create because we need to focus on brand building
as storytelling.
4. Brand Personality & Voice: Brand personality and voice. Your brand isn't
just what you say. It's how you say it. Because your brand voice
is not about being loud, about being the
loudest in the room. It's about being recognizable. I spoke to many
people who thought that they have to be bold
and spicy to stand out, but honestly, you don't
can be powerful, too. And whatever your vibe is, it can be powerful,
too. So let's drop in. You know how some brands
just sound like themselves. Even without a logo
or a tag line, you'd recognize their voice. An caption, an email, a tiny line on a product label. That's brand personality.
That's voice. And when you get it right, your brand becomes something people trust because
messaging and voice builds familiarity and familiarity
builds belonging. So this chapter is all about
finding your brand's voice, not by picking from a
list of adjectives, but by bringing it to life
like a character in a story. So let's go back to
our example Mel again. So our cozy skincare brand isn't just about gentle ingredients
that are sustainable. It's also about tone. It's about pacing. It's about using language that
feels like a whisper, not a loud and bold
and non Bilbart. So let's get curious about
what meals sounds like. So we can build from there. Why brand voice matters? If you brand where a person, would someone want to
hang out with them, would they feel calm around them, energized, inspired, safe? Motivated because voice and your messaging
create connection. It tells people, or it
doesn't tell people. Our goal, of course,
is the first option. It tells people you're
in the right place. You're not alone. We get you. And when that voice and that messaging is clear
and consistent, everything you write from
packaging to product websites to product pages to Instagram captions
feels aligned. So we need to try this first. We need to give your
brand a personality. And of course, we'll use DPT to bring your brand to
life like a character. And to do that, we
will use this prompt. Can you describe my skincare
brand meal like a person. As you already know,
it's slow, poetic, soft spoken, and rooted
in nature and ritual. What's the energy, voice,
and presence like? And, of course, I'm
also showing you the universal prompt
where you have to describe the
details of your bread. And for Miel, JajPT responded. Miel is the kind of person who keeps a cup of herbal
tea by her desk. Writes letters by
hand and always notices the way sunlight
moves through a room. She speaks slowly, but
not because she's unsure, but because her words
are chosen with care. Her tone is warm,
nurturing, and poetic. Like a BEC scale
after a long day. I can already see these brands, and that's the power of
what TGPT wrote for us. And, of course, you
can ask for options, and you need to look for the
one that resonates with you. You can adjust the idea. You can rewrite it yourself. You can treat what TGPT is telling you only
as an inspiration. It's up to you. But from there, you have a concrete idea. So you are much closer to launching your
brand with intention. Because now you can easily describe your brand vibe and you can write not
only as yourself, but you can be writing and
deciding as your brand. Now let's choose the
emotional energy. Here's a little cheat code. Every brand voice sits somewhere
between those energies. Rounded and gentle
like our meal, it's soft, suiting, steady. It uses space and lath room for reflection, bold and punchy. Clear, direct, a little spicy, often playful, or
even rebellious. Great for brands that
disrupt the norm. Warm and conversational. Cozy, open hearted, friendly, feels like a text from
your smartest friends. And of course, you can blend
these but choose a core, and we will use TPT to
help you reinforce it. So here is the prawns
we'll use first. Can you act as my
brand and write a welcome email
to new customers? A voice should feel nurturing, poetic and rooted in the
idea of slow ritual. And I'm also showing you the universal prompt
where as always, you have to put information and context about your brands. For Mel, we got
something like welcome, not just to Mel, but to a quieter way of
caring for yourself. Our products don't
promise quick fixes, but they offer pass. T. We are so happy you are here. Yes. This is the
voice. It's short. We can, of course, tell DPT
to make it longer for us. But now you can easily
feel the vibe and you can replicate this vibe
across everything you write. And now, if you want to define the dos and downs of
your brand voice, we can do that with this front. Can you give me a quick
brand voice guide for me, including tone of voice, vocabularty? Where's the void? How to brand sounds
in everyday writing because I know it may sound a
little bit abstract to you, but listen, in branding, consistency is very, very important because
it shows your clients, your future clients,
your dream clients that you are intentional. And the most successful brands, the most intentional brands that are very long
on the market, they have their branding very
consistent, very coercive. And this is the and for Mel, we got this response
from Taji PT tone, slow grounding or
reflective use. Gentle sensory words, soft
still golden con sooth. Avoid high p phrases
like low up, low skin, instant results. Sounds like your soft
spoken friend who writes Mary Oliver and
believes in Sunday bots. And now you have a reference
point for your future. You can treat it like a
compass, a vibe check. Anything you are unsure
how to write something, you check in with the voice and with your
brand dos and dance. For example, look, here is the difference between a
very intentional messaging, a very intentional branding, and the generic
copyrighting generic idea. Here's how it would look
like on a generic page. This face oil nourishes
and moisturize the skin, leaving it soft and
hydrated. It's okay. It's what we can see
on so many products, but we can also align
it to our idea, and for me, it will sound, for example, here
is your face oil. It's a golden blanch to soften the edges
of your every day. Let it sin in slow and quiet
like a whisper to your skin. You're safe here. Can
you see the shift? It can be the same product, but it's a whole different wild, and it will get to the
whole different audience. So that's the power of
intentional branding. And now I have a
journal prompt for you. I know it may sound a
little bit abstract, but as I've already told you, it all has purpose. So reflect on this. If my brand had a favorite book, song, and a ritual,
what would they be? What do these choices say
about how it wants to sound? And you don't need a content calendar before
you find your brand vice. You don't need the
perfect hook or sales strategy yet to
begin building trust. For the first step is to build a brand that
sounds like itself, and a voice that will resonate with the people
you want it to resonate. And the good thing is
that with Chaz GPT, you can have a collaborator that can write everything with you and your brand tone
once you decide what it is. Whenever you need a notch, a rewrite or a reminder
of your brand magic, and your brand dos and dance. And in the next chapter
in the next lesson, we'll dive deeper into
crafting your brand messaging. Taglines, elevator patches,
purpose statements, and how to make your brands why come through in
just a few words.
5. Crafting Your Brand Messaging: Crafting your brand messaging. In this chapter, we need to focus on the words
that we live in your customers heads and hearts rent free because
your brand message, your brand messaging
isn't just what you say. It's what they remember. So let's start here. What do you say
when someone asks, so what do you do? What your brand is about. If you freeze or over explain
or instantly feel the art to justify your entire
existence, you're not alone. But remember, you're also
not stuck there forever. So this chapter is
all about shaping your core brand statements in a way that feels clear True, memorable and totally align with your needs
and yourself what you have in mind for your
brand because you don't have to always
sound professional. You have to sound
aligned with the vision. And, of course,
here's the best part. We've got Chad GPT as our
brainstorming partner who help refine and reshape the words until they
feel just right. So let's discuss the core
pieces of brand messaging. There are four main ones
we'll focus on right now. Vision statement. What future are you creating Mission statement.
How do you do it? What's the work? The process
and the why tagline. The tiny sentence that
carries the big energy. And the elevator pitch, you go to is what I do. Explanation whether
it will be in direct messages or on a podcast
when someone invites you. Of course, it's only
called elevator pitch. So to practice, let's
build meals messaging. So meal is our gentle
storytelling let skin cer brand. We already know it's soft, poetic, and rooted and ritual. But let's bring that
into the messaging. So the first prompt we'll use is a prompt for writing
vision statements. Can you help me write
a vision statement for poetic slow skincare brand called Mel is designed
for sensitive, thoughtful humans who
crave ritual and softness. And Chachi Pete
gave us to create a world where skincare is
no longer a performance, but a practice or presence. One small ratio at a time. In the yes. That's the
why in one sentence. Gentle, little bit poetic, but clear, future focused. So there is also
a little promise for the audience
in that statement. Now let's write a mission
statement with this prompt. Now write a mission
statement that explains how Mel brings this vision to life. And here's what HTPT created for us through slow
crafted formulas, sensory storytelling
and thoughtful design, meal help sensitive
humans return to themselves and find beauty
in their own rhythm. Again, soft,
intentional aligned. You can feel the
energy of the branch, and you can also feel it
in the language GPT used. Now, let's craft a tag line. And tag lines are
riky because they carry so much weight
in so few words. They are very short. But let's give it a go with this prompt. Can you give me ten
tag line ideas for meal values let poetic skincare
n for sensitive souls. Keep them soft grounding
and emotionally resonant. And some options HGPT
offered skincare softly. Rituals for the sensitive, made to calm, made to care. You slowness, your story, come home to yourself. And from here, you can pick one, tweak one, or even
combine a few you love. You don't need to be perfect. You don't need
everyone to like it. You just need it
to resonate with you and your vision
for the branch. So what do you do? Now the human movement, someone asks you
what your brand is. You've got one, two sentences to not over explain yourself. So let's try this prompt. Can you write three casual but clear elevator pitch
options for Mel? One poetic, one conversational, and one slightly more polished. And here's what we've got. Poetic. Meal is skin care
made for the quiet moments. We create rituals
for sensitive humans who want less noise
and more softness. Conversational. It's a slow, cozy
skincare brand. We focus on simple
sensory routines that actually feel
good, not overwhelming. Polished. Meal is a storytelling let skin
curline offering gentle, sustainable formulas,
designed for sensitive skin and even
more sensitive humans. And when you ask
HTPT for options, you have to pick what feels most align. You
already know that. Or you can also make your own one from all the
pieces HTP suggested. You are allowed to change it. You are allowed to
experiment with it. You are allowed to
modify the prompt, modify the output because experiments are very
important during this process to figuring out which one resonates
with you the most. You can also try out these prompts to discuss
everything with HTPT. Can you help me write
a clear mission and vision for my brand, I help here you put who
you are serving do. Here you also need to give JP context in a way that feels, and here you have described
the vibe you have in mind. Give me tag line ideas that
sound more playful, poetic, bold, cozy, spicy, soothing, whatever you need
for your brand. Write a one sentence
explanation of my brand that doesn't
sound like a pitch. Just something I would
say to a new friend. This is very helpful.
And you can also we do things yourself and
then ask TGPT for help. And for example, ask,
here's my draft? Can you make it warmer, cider, more playful, more elegant, more aligned with my branch. And of course, as
in every prompt, you have to give HGPT context. And you need to remember
that you are allowed to rework it until it
clicks in your chest. And now it's time for
a little reflection. So ask yourself. Someone stumbled across my
brand for the very first time, and I could leave them with one sentence to
remember the brand buy, what would I want that
sentence to feel like? And remember you don't need
to sound like a copywriter. You just need language
that feels true and helps people feel
something. When I hear it. And I'm such a huge advocate
for this framework, so used to be to explore
refine, test, and tweak. So you can refine and let your brand say what it
really wants to say. And in the next chapter, we'll bring that messaging
into the visual world, exploring your brand's
visual direction, mood and aesthetic, even if you don't consider yourself
a design person.
6. Visual Direction (Yes, Even If You’re Not a Designer): Visual direction, even if
you're not a designer. In this chapter, we will learn how to create a
whole visual vibe just by describing the feeling your brand is meant to evoke. Because, as you already know, before you choose
a color palette. You need to describe the mood. Before you pick the fonts, we need to define the energy. So now let's talk visuals, but not from a place of
pressure or perfection. Not from what's trending
on Instagram right now or which font will make
people trust me because that's not the measure
of the font you choose. We are starting from
a different question. What does your
brand feel like and how we can express
that visually. Because when the
visuals match the vibe, your whole brand feels
like one complete thought, and it becomes recognizable
even without a logo insight. That's the goal. So let's
do a quick vibe check. What does our example or
brand example Mel feel like? So we can say that our
brand example meal is soft and slow, nature inspired, poetic,
handwritten, feminine, but not freely, rooted in quiet rituals and
sensory experience, less glam skincare, more sunlit linen and
herbal infusions. So if we were to describe
the visuals and words, they might be warm
naturals, aired, natural surfaces,
linen stone wood, handwritten fans,
soft shadows and low lightning,
space, not clutter. Stillness. So before we
go near a design up, we've already got
this foundation because you don't
need design skills. At first, you just need a language that captures
your brand's feelings. Sometimes you will outsource designing the logo and the
website to someone else. Many times when you
have a bigger budget, you will do that. You also need to clarify
everything so the person you will outsource it to has clear idea what sure he
has to create for you. You know to have an
idea yourself first. And of course,
this is where TAPT becomes your visual
direction partner. So first step, describe your visual vibe
using words first. So let's start by asking. Can you help me describe the visual vibe of my
skincare brand meal? As you already know,
soft nature rooted, slow and poetic, made
very sensitive humans. I want to capture that through textures,
colors, and mood. I touch with your respondents Think soft linen,
golden afternoon light, handwritten notes packed
into product boxes, a color palette of oat cream, honey, sash, and warm gray. Your visual wild is
quiet and calming, not minimal in a cold way, but minimal in a
cozy, curated way. The kind of brand that feels
like a sigh of relief. Boom, you now have language. Now you can build a
mood board or even hand that description
to a designer and say, Build this. Build be this. The second step, use visual
metaphors and sensory curves. If your brand were a season, meal would be late
spring when everything feels soft and slow
and new again, fabric, think about it. Meal would be roll linen, slightly rumpled, freshly
washed. Time of the day. Hmm. I think meal would
be early golden hour, not bright, but warm and low. A texture, soft clay, honey, on a warm spoon. Dump moss. And of course, you don't have to come up
with everything yourself. You can literally plug
this into hATTPT to explore and analyze
more with this prompt. Can you describe my brands visual aesthetic
aesthetic formatifers and sensory cues like time
of day, season, fabric? What's the point of this step? I tell you I tell
you this helps you choose photos, fans, packaging, and design direction that's consistent because it's
all anchored in feeling. The first step, use HGPT to build a Pin
thr ready modbdPlan. Once we have the vibe words, we can start searching visually. And we will start
with this prompt. Can you give me 15 pin thread such phrases to build
a mood bid for me? The visual vibe is soft, poetic and rooted in nature. Think handmade,
intentional, earth gentle. Take into consideration all
the previous suggestions and previous things you got
to know about the brand. And GPT gave us
those suggestions. Slow living photography,
cosy skincare packaging, warm natural color play, handwritten product
label design, natural textures aesthetic body carry branding inspiration, sunlight through cartoons,
cartoons, photography, botanical illustration
and skin curve, common Instagram grid design, linen flat lag mood Bird, earthy wellness brands,
gentle self care aesthetic, natural brand identity, soft
focus skin photography, Ritual branding, mood Bird. Now you can copy those
into your interest, start building your mood board, and you will make this brand
come to life step by step. The fourth step, get help
naming your visual style. Sometimes it helps to give
your brand's aesthetic a name, not for the public,
but for you or for your creative
team. So try this. Based on everything you
know about Mel, now, can you give me five name ideas for the visual aesthetic
of this brand? Think poetic, soft Earth
rooted in hajPT set, honey ritual, soft wild
Earth light, the quiet glow. Ritual warmth. Now, every design decision gets filtered through this lens. Is this on brand
for honey Ritual? This align with the quiet glow? See how much easier. That makes everything. And here is the journal
prompt for you to reflect on yourself alone
with Taji Pi's help. If my brand were a place,
what would it look like? What would you see, touch, smell, hear, and feel? Yes, I know this is tricky when, for example, your brand
is about services. It's a little bit more
difficult that way, but it also applies to services. For example, if you're building a personal brand and
you're a gardener, you can also position yourself
with intentional branding. So as you can see,
we can use CHATPT to translate emotion
into visuals. Find words that guide
your design direction. Build search terms
for Pinterest, Canva or your brand designer. Name your aesthetic
in a way that keeps your creative work
lined from now on, because your visuals don't
need to be allowed to be memorable and stay in your
target audience memory. They just need to be coherent. And that starts with
clarity, which you now have. In the next chapter, we will defining your
ideal audience and how to use GPT to understand who you are
really speaking to, what they care about and
how to write for them without losing your voice
or your initial vision.
7. Defining Your Ideal Audience: Defining your ideal audience. We need to speak to one person, not everyone because
you will see, you will see what happens. First, I think I need
to debunk some myths. You don't need to
go viral very fast. You have to connect deeply
with the people who are already looking for you for your product or
for your services. But let's be truly
brutally honest. Defining your audience can feel either a weirdly and personal. Target demographic
women 25 years to 34 with this possible income
or be wildly unclear. People who like skincare, but also want to feel things
and maybe read poetry? Yeah, sometimes it
can feel like this. I know it very well. So we are going to find a middle way because your
audience isn't a category. They are someone real. They are humans like me and you. They are real. And you don't
have to guess who they are. TJPT can help you discover
what they care about, what they are searching for, and how your brand
fits into their lives. So who is Mel really for?
Sure, we already know. Mel is for sensitive humans, but that's very general,
that's not enough. So let's bring the
brand's ideal audience to life like a character. Not because we want
to manipulate anyone, but because we want
to understand. Because when you
know your people, you can more easily write
copy that feels like, Hack. Create offers actually that they actually want and
need in their lives. Design a brand
experience that speaks directly to their hearts. So let's get into it. The first step, create
an audience person. And we will do this
with this prompt. Can you help me write a detailed persona for the
ideal customer of Miel? A slow poetic skin currant for sensitive humans
include lifestyle, values, habits, and what they
are craving emotionally. And Chat GPT responded. Met Else. Else is for one. She's a soft introvert
with a creative soul, a designer by day, a poetry reader by night. She drinks herbal tea, walks barefoot when she
can in her garden and listens to ambient playlist
while making dinner. Her skin card drawer is
small but well curated. She avoids anything that screams ten times resolves in ten days. Instead, she wants to feel soft, grounded, reconnected to
herself after a tiring day. What she's craving isn't
just about her skin. It's slowness. Peace, a ritual that helps her transition out of stress
and back into her body. That is who Miel is speaking to, not 25 40 women. A list. Now we need to name fears, desires and decision patterns, and that's step two, because we need to go deeper and we will go deeper
with this front. Can you list the core
fears and desires of Mel's ideal customer when it comes to skincare
and self care? And Chad GPT told us
desires to feel safe. In her skin, listerally
and emotionally to build slow sensory rituals
that don't overwhelm, to invest in fewer
but better things to connect with brands
that see her peers, that her skin will never
measure up to beauty standards, that she's not doing enough
or doing self care wrong, that she will waste
money on products that don't align with her
values and her needs. That skincare will feel
like a chore, not comfort. And as you can see, now you're we are not just
building a brands. We are building a response to our ideal customer
inner dialogue. The first step, we need to understand how
they make decisions. And to make it possible, we'll use this prompt. How does male ideal customer decide whether or not
to buy something? What helps her feel ready
to say yes. And aG PT said. She reads the product
descriptions. She looks for intention
behind the brands. She is not influenced
by urgency. She's moved by meaning. She will buy when she feels safe seen and
emotionally connected. This means your messaging
should be slow. Not pushy, be rooted
in why, not just what. Offer emotional clarity, not
just surface level benefits, and you are building
trust, not hype. And you can also experiment
with this prompt. It's very helpful. Help me describe one single
ideal customer for Mill. Write it like a scene.
Where are they? What are they doing?
What are they thinking when they first
discovered the brand? And Mill's case, TGPT
responded to this prompt. She's sitting on
her window sill in the late afternoon watching golden light fall
across her notebook. She had she'd had a hard way. Too many emails, not
enough quiet time. She scrolls gently looking
for something softer. When she finds meal, she doesn't feel she
doesn't feel sold to. She feels invited. A deep breath she
didn't know she needed. Yes, this, this. This is how you build a brand that people trust and remember. And now I need you
to reflect on this. What does my ideal customer
believe about themselves? And how can my brand
reflect their truth back to them because we are not building all these things for you
just to find your niche. Remember that you are here, you are building your brands
to connect with people to know who you are
speaking to deeply. So your words lunch. So your visuals
will feel familiar. So your work feels like something they've
been looking for, something they really need. So as you can see, as you know from this chapter
with hGIPTu can build audience profiles that
feel like real people because your brand will
attract real people. Explore their needs, emotions, and habits, write for
them, not just edit them. And when you speak directly
to one person with clarity, care, and curiosity, you will find your people
faster than you think. So in the next chapter, we will explore writing
bios and website infers that reflect your brand vice and speak to the heart
of your audience.
8. Your Website Intro and Instagram Bio. In Your Brand Voice!: Website and your Instagram
bio in your brand voice. So we need to analyze how
to sound like yourself and stand out in 150
characters or less. Because listen, for example, your Instagram bio isn't
where you explain everything. It's where you whisper, Hey, this is space for you. But of course, let's be honest, writing bios is weirdly hard. There is so little space and so much pressure
for it to sound good, to attract the right
people. To be clear. Clever to show personality and value to sound like yourself and also make
someone want to follow, click, and explore further. But here is the secret. You don't need to impress. I know. That's what I
repeat all the time, but it really is imprint.
You just need to connect. And with the right voice and
little help from our helper, ChaGPT, you can say a lot
with just a few words. So let's break it down. Let's discuss Mel's energy. Let's revisit what we
already know about Mel, our soft skincare brand. We already know it's
slow and poetic. Values ritual, not only results, speaks to sensitive
and respective humans, uses gentle sensory language, is more invitation down a pitch. So a good meal by you
shouldn't say clean skincare, handmade, eco friendly,
cruelty free. It should say something
that feels like meal like rituals for
the quiet moments, skincare for sensitive humans, made to soothe made to stay. Come home to your skin. Do
you see the difference? So now let's show GPT
do the first draft. So here's a prom to get started. Can you write five Instagram
bio options for meal, a soft poetic skincare
brand for sensitive humans? Keep it short warm
and sensory and keep in mind everything you've already learned about the brand. And what we've got. Skin care as a ritual. Slow sensory and made to soothe. Handmade formulas for skin
and soul for soft skin, slower morings and
sensitive hearts. Come home to your skin. No skincare. A ceremony. Yes. Tiny copy, but big feelings that really reflect the vibe behind the brains, and
that was the goal. And if you want to try a
puncture tone, you can always, always ask TTPT to shift
it slightly, for example, with this prompt, can
you rewrite those to be slightly more
modern but still warm? S a little more punchy or even. Can you make this feel more Janz but still poetic
and brand aligned? Whatever tone and whatever
purpose you are going for, hat GPT can meet you there, but you have to give the context and name your needs first. And here I want to show you how hATGPT rewrote the
suggestions with these forms. So as you can see, all the
suggestions are brilliant, but they are just for
very different needs. And you have to know
yourself which one is the closest one to your heart and which one reflect
brands needs the most. And now let's write a website intro because that's also a very
important part. Because your homepage or about section doesn't
need a whole novel. It needs to welcome,
round, invite line. And here is a
simple structure to try sentence that
holds the brands vibe. A soft explanation
of what you offer. One line about what makes your brand different.
So here's the prompt. Can you help me write a
homepage intro for me a gentle storytelling
let skincare brands? Keep it poetic and welcoming. Dauntless ingredients,
focus on how it feels. And Chachi Pi ten gave us. This is not a routine.
This is a return. Meals can create for
the quiet moments. The ones where you remember you're a body, not a checklist. Created for sensitive humans. Our slowed crafted formulas
offer more than moisture. They offer pause. Yes, this is the energy. This is why we love
TGPT as a criter. It helps you turn your
feeling into words. And this is another
very helpful prompt that you should definitely
try out with your brand. Can you write a
playful one liner? Skincare brand that feels
like a warm cup of tea. Rewrite this about
intro to feel more grounded and slow and here
you can pace your draft. I want my intro to feel like
a poem. Here's what I offer. Can you write me
three micro poems? For example, if your brand is also in the same vibe as Mil, you can even ask TGPT to
make a menu of tones from romantic to minimal to very practical and test
which one fits best. And I need you to
reflect on this. What do I want
someone to feel in the first 10 seconds
of finding my brand? How can I say that in
ten words or less? You need to also analyze
if the Instagram o and your website intro you
chose reflect what you want people to feel in that moment of
discovering your brand? Because, yes, os and
intros are short, but they can be secret.
They are adore. This moment of recognition, whether it's for me
or it's not for me. You know, you client will
instantly fill the vibe, the connection or not. But fortunately, now
it's easier than ever because with HGPT
as our writing partner, we can easily play with
tone until it clicks, write a dozen versions, and choose the one that feels
the most shift the energy, depending on platform, Instagram versus website
versus email footer. Example. And really, don't be afraid to stand out
to sound like you. That's what people
are looking for nowadays in the ocean
of very generic brands. And in the next chapter, we'll explore creating
brand aligned content ideas using TAGPT to
brainstorm host topics, email themes, and poetic
little story sorters that feel exactly
like your brand. So let's go.
9. Brand Content Ideas (That Actually Feel On-Vibe): Brand content ideas that
actually feel vibe. Because the goal is to create the kind of content
your people will save, reread and send to
their best friends. Because, listen, at first, your content doesn't need
to go viral to be valuable. It just has to make
someone feel something, make someone feel understood. So let's exhale the
pressure for a second, because content and creating content can feel
overwhelming when you are trying to post all the time on every platform in 37 different
formats, just giving. Unfortunately, we don't
have so many formats yet. So let's zoom on to reconnect because when
you know your voice, your values, and your audience, you can create content
that feels like an extension of
your brand energy, not just content that performs, content that belongs
and connects. So let's start with
our brand example, and let's discuss
Mel's content energy. So as we all
remember, right now, Mel is poetic and slow, created for sensitive humans, built on ritual and
emotional resonance. Less problem solving,
more presence offering. So the content for meal isn't ten steps in her hogs,
flashy influencer collapse. Trend heavy reels
with glow up energy. Instant glow up. No, no, no. The content should be
journal style captions, soft visuals with storytelling, sensory product
photography, quiet rituals, snow living, nature metaphors, maybe even poems, I suppose. That would be brave, but I think that's very meals energy. So let's bring
that into strategy softly but we TAGPT
as our collaborator. So the first step, let's define your
brand's content pillars because content pillars are the backhads of things
you will talk about. They make creating
so much easier, but they should also
feel true to you. That's the most important thing. So to come up with
good content pillars, let's use this prompt. Can you help me define 45
content pillars for meal, a poetic slow skincare brand. The goal is to build
trust, shed, vibe, and connect emotionally,
not just self. And ho GPT might say
rituals and slowness. Ways to slow down skin care
as a ceremony sensory habits. Emotional well being. Being gentle with yourself, healing through texture
and behind the scenes, small batch process, ingredient saucing,
founder reflections. Customer love, real
stories, soft reviews, poetic UGC from
small influencers that aren't very,
you know, loud. The wild of meal, visual storytelling,
playless poetry, mood words. You need to remember
you don't need to post all five every week. They are here to ground
you and guide you and give you ideas when you
don't know what to post. The next step, use HTPT to
brainstorm actual post ideas. Once you have your pillars, use HTPT to date on each
one with this prompt. Can you give me ten
Instagram post ideas for each of these
meal content pillars? Keep them gentle, poetic, and aligned with the brand's
soft ritual based voice. And here is the example Taji Bt gave us for
ritual and slowness, a Sunday skincatin
as a soft list poem. Things I do slower now with
the product moment tucked inside and owed to your hands and what
they hold every day. Or emotional wellness. What my skin taught
me about tenderness, a post about not needing to
be productive to be worthy. Journal proms for
reconnecting with your body or behind the
scenes content pillar, a photo of a dry
herb used in one of your products with a tiny
love letter to its origin. What slowness looks like
in a workday at Mile? Why we don't do seasonal
lunches on purpose for customer love content pillar and direct message turned
into a soft visual quote. This review made us
cry in the best way. A handwritten thank you
note to you, the reader. Or the world of meal
content pillar, a playlist for soft evenings. Mel were a season maybe real. A mood bird of candlelight, honey, linen, bare feet. Are you feeling this? This is how you build a brand that people
want to hear from, that people love Halloween. And if you want to try other
formats, try these prompts. For example, if you want to
have a blog on your website, give me five blog post ideas for skincare brand that blends
emotional wellness and ritual. If you want to start a podcast, your brand podcast, I'm
starting a podcast. Can you brainstorm episode that feel like slow
cosy storytelling, connected to skincare
and self worth. For your Instagram post, can you write a caption based on the idea of skincare
as ceremony? Keep it short and grounding. So as you can see, you can let SDPT carry the
brainstorming wedge, but you have to do
the work as well, and you have to carry the heart. And can also create a
content outbred with TAG PT. I think this is underrated, and this is so much fun, and we can do this
with this prompt. Can you describe the tone of meal's content and
a few metaphors? Like if it were a
sent or a space. And you can also use those
ideas in your content. And for example, for
meal we got like Cam Mel stem in a
small bathroom, like the golden light at
4:47 P.M. In October. Like the hush between two people who
understand each other. Soft, sacred, slow. Oh, yes. That is the vibe we want
in every post of meal. Not loud, not
pushy, intentional. And here's a journal prompt
for you to reflect on. What does my brands
audience need to hear from me and from us if behind your brand stand more
than one person. Not just for their or their
product, for example, for their skin and meals case, but for their soul. And how can I offer that in a
way that feels sustainable? And true. Because I think
sometimes we forget about it. That content is not
just about showing up. It's about showing
something real, the brand's voice, the ritual, the softness, the
character, the people. And sometimes it's demanding
and challenging to come up with so many content
ideas that people will love. But fortunately, TGPT
is here to help you. And as you already
know, with HGPT you can brainstorm all the ideas, keep things aligned
with your brand tone. Explore new formats without straying from your
brand's truth. And this is the very big win. And in the next chapter, we'll bring your purpose even deeper into the
tangible world and explore how to build
brand offers that feel like an extension
of your values, not just a product on the shelf or a services offer.
That's the plan.
10. Building a Brand Offer That Feels Aligned: Building a brand offer
that feels aligned. In this chapter, we need
to discuss how to sell without selling out because selling doesn't have to
feel like convincing. It can feel like inviting
someone into something you've put your heart into and something
you are truly proud of. Because here's the truth. You can have the most beautiful
brand in the whole world. But at some point, someone
is going to ask Okay. But what do you actually sell? And if that question feels
awkward or disconnected, this chapter is here
to reconnect the dots. Because the goal
isn't just to launch a product or offer
your services. It's to create an experience, one that reflects your
values, serves your people, and feels as soft through and nourishing
as your brain vice. And, yes, we are going to use TTPT to help you
brainstorm, shape, name position and articulate that offer without something
like a sales robot. Because good selling
isn't about pushing. It's about creating
something that says, I made this for
you. Come closer. So what do you actually
want to offer? If you've ever felt
the tension between your values and the idea
of monetizing well, you're not alone because
so many founders, especially the soft intentional
and ambitious smart ones feel very stock there. Because the idea of selling something feels a little
bit weird at first. Pushy. Performative.
Too loud for a brand that's rooted
in gentleness. But here is what we are
reclaiming in this chapter. You're not here to hustle. You're here to offer. And when your offer is aligned with your
story, your voice, and your audience's quiet needs, it becomes a gift for them. This is where your brand steps
out concept and into form. So let's build something
real using your values as the blueprint and the TPT as your collaborative
creative director. So let's ground this
in Mill for a minute. Neil isn't a low
trend driven branch. It's rather very
gentle storytelling let made for sensitive
humans who crave softness and slowness
rather than chasing trends and chasing neon
and flashy things. So the offer for
this brand can be a generic hydrating serum,
hydrating face oil. It has to feel like
nil in product form. And think, for example, a facial oil called health. Soothing, grounding, sensory or maybe a ritual kit product and a poem in the box that the product was delivered
in plus the playlist. Also print it out. These aren't just products. They are emotional touch points. So let's build yours now. The first step, brainstorming offers from your brand energy. So instead of starting with what's trending?
Let's start here. What am I trying to give people? What feeling shift or ritual
is my brand meant to offer? Then ask TGPT. Can you help me
brainstorm product or service ideas for a poetic
skincare brand called Mill? The offer should
reflect softness, ritual, nature, and
emotional nourishment. I'm also showing you the
universal prompt for you, so you can use this prompt too and give haGPT your context. And here is what ha JPT
generated for us for Mel. Held a slow
absorption facial oil for nightly self massage. Soft stored at an intro bundle with colming skin cer
and journal prompts. The ritual cloth, a
small linen wrap, steeped in sensory storytelling. A guided audio ritual
skinker meets meditation, seasonal mailer with product poem and
reflection questions. And as you can
see, this offer is rooted in purpose, not pressure. So now it's your turn to
experiment with this prompt. The second step name your offer. Naming is powerful. A good name captures the feeling before they read the
product or service copy. So let's ask TGPT. Can you give me ten sensory inspired names for calling
facial oil by mail? Keep them short, gentle, and grounded in
nature or ritual. And here's what we've got
from TGPTld still water, D ritual, soft return. The quiet drop. So now it's
your turn and remember that you should let your product name feel
like an invitation, not a feature feature list. The first step.
Describe the offer with emotion, not
just ingredients. So this is where your
product starts to speak, not to sell, but also connect. So let's try out this prompt. Write a product description for a skinker oil called health. It should reflect Mel's
poetic brand voice and make the customer
feel soothed, seen and invited
into the ritual. And here's what GPD
generated for us. This is not just oil. It's a reminder, a daily
act of return to your body, your breath, your hands. Health blends coning botanicals for sensitive skin
and tender days. Massage slowly, exhale fully. Let yourself be held. And this is very powerful
because this is how we sell through emotion and
embodiment, not urgency. So now it's your turn to
give this prompt try. The fourth step
position, the offer. Now that the offer has
a name and a story, a description, ThaGPT can
help you answer why this? Why now, and why
you why your brand. So for this, I have
crafted this prompt. And you help me write a short positioning
statement for health, a slow skincare product by mail. Focus on what makes
it different, not in a competitive way, but in a value aligned way. And here we need to also give Ja GPT context
and if possible, give the exact description
of the product. For example, ingredients,
how it was made, how the ingredients
were sauced, you know, all the facts that might
be helpful for JAGPT. And here is what our
AI generated for ML. ED isn't for fast fixes. It's for quiet evenings. Or skin that wants softness
and heart that wants space. So as you can see that way, now we are building a
product that belongs inside the brand,
not just inventory. And I also want to show you a few bonus prompts
for selling gently. If you need some help with lunch copy captions
or offer emails, definitely give
these prompts a try. Write a poetic Instagram post introducing your new product in our case that's Mels
new facial oil health. Write a short, gentle
product launch email that doesn't
feel high pay. Help me write a
product card message that makes someone
feel cared for. Turn the list of
ingredients into something emotional and sensory, and here, of course, you need to paste the list of ingredients. And that way, as you can see, every point every point of contact becomes part of
the brand experience. And here is the journal
prompt for you to reflect on. And as I've already told you, this is very important. So the whole process can feel really intentional
and you can have this clarity and
confidence about each step. What would it feel
like to create an offer I was proud
to talk about? Because it reflected what
I believe, how I care. And who I'm here to serve. The answer is very, very important because your brand
needs to feel that way. You need to craft
everything that way, so it can be that. Because ultimately, you don't
need to be good at sales. You don't need to use Agency
timers or scarcity tactics. You just need an
offer that feels like an extension of your brand
soul because believe me, now we have so many brands. We have an ocean of
different brands. People are overwhelmed pushing marketing and sales emails. You can't be another
brand like this. Your brand needs to have a soul. But even if it feels a little
bit scary or challenging, you already know that with GPT, you can easily brainstorm offers rooted in
your true values. Find good names and
descriptions for your products, for what you're offering, position what you
do with clarity and care and build a whole
product experience, not just a page on your shop because branding
isn't just how you show up, it's what you offer
to the world. So let that offer be something
real and true to yourself.
11. Your Brand Guide (with ChatGPT). Putting It All Together and Final Words: Putting it all together your
brand guide with chat GPT. So your brand guide
will be this beautiful, quiet place to come
home when things will feel messy when
your brand will evolve. Because a brand guide
isn't just for designers. It's a little bit
like a love letter to your own clarity of
your brand's clarity. So at this point,
you've done a lot. We've done a lot. We've
clarified the brand purpose. Find your voice. Written messaging and tag lines, discovered your visual vibe, defined your audience,
created content ideas, and even built and
aligned offer. And now now it's time
to gently wrap it up, wrap it all up in one place
because when everything is in your head or scattered
across half written notes, it's very, very harsh to
stay rounded, unfortunately. But when you can
open one single doc and see a brand
staring back at you, it's like, Oh, yes, this is who I am, or oh, yes, this is what my brand is. So let's create that space. So what's a brand guide, and why do you need one? As I've already told you, it's your brand's compass. It's like a living document that holds your core identity,
voice and tone, audience clarity,
visual direction, messaging content ideas
and offer an overview. This is not about perfection
or polish. It's about ease. So that when you go to write
a pose, launch a product, brief a designer or just remember who and
what your brand is. You're not starting from
scratch or guessing again. The first step, use TPT to
organize the essentials. Here is the base outline. This can be, for example, at the top of your dog. You can also organize
this brand guide in your notion or in
your Mila notes, just wherever it's most comfy
for you or in your dog. So here is the base outline. You can keep it super light or layer in details as you grow. Let's start with brand essence. So it will be at the
top of the brand guide, and here is the prompt for that. Help me summarize
Neil's brand essence in two free sentences. Remember all the things you have already learned
about the brand. And here is what TTPT told us Neil is a
gentle skincare brand, rooted in ritual not routine. Created for sensitive humans, it offers softness, slowness,
and sensory connection. One intentional
product at a time. Now it's time for
voice and tone. And here's the prompt for that. Can you help me create a
brand voice guide for Mile? Include tone, vocabulary,
and dos and dance. Yes, we have already done
that a little bit earlier. But as you add new
things about your offer, about your products, you know, it can change a little bit. So let's update that
if you need that. So for Mel, the tone is poetic,
soothing, introspective. Words we use soften ritual,
stillness, golden, breathe. Words we don't use flawless, fixed glow up anti aging. We sound like the friend who reminds you to exhale and relax. You also need to place your ideal audience for you to remember in
this brand guide. So as you can remember, we need to use that
prompt for that. Can you write a personal
for meals ideal audience, like a character sketch based on our brand
tone and values? And here we go back to Ellis, as you can remember from
the previous chapters, and the next part of the
brand guide is messaging, mission vision Talk Line. You can copy paste that one
from the previous chapters, or you can tell HGPT to
write it once again because GPT will remember the details from the previous conversations, and it will repeat the most important
things about your brand. Then it's time for
visual direction. And here you have to summarize your brand's visual aesthetics
with color inspiration, mood, and sensory cues. Then in your brand guide, you need to put your
content themes, all your content pillars, with example post ideas
for each, for example, you can also tell TTPT to remind you what it
has already generated for you with this prompt list my brand content pillars with example post
ideas for each. And of course, in
your brand guide, you need to also have
your signature offers. So here you put all
your signature offers to have it in one place. Remember to put it
all into one place. Create a clean notion page with toggle sections
and visuals. Maybe a PDF dog you can send to collaborators or
revisit weekly, or, as I've said before,
Google Doc with live GPT Link
sections for updates. Keep it simple. Keep it simple because you don't
need a 40 page deck. You just to have this
clarity you can return to. And the next step
is so important. Update as you evolve because, yes, your brand will shift. Your voice may deepen. You will get clearer,
bolder, softer, sharper, and you will get to
know even better what your audience or
your ideal client is expecting from your brand. And that's exciting. And you can use TGPT to
stay current as you grow. What questions should I
ask myself to reflect on how my brand has evolved in
the past three, six months? Help me rewrite my
mission statement now that my audience
is shifting towards. Here, you have to
give JajuPT context and describe your growth and, for example, the new direction. Can you create a short term
shift guide for my brand, moving from Mmm what it was to, for example, warmly
confident now? Because remember that your
guide isn't set in stone, it's alive, so you
need to let it breathe with you and let it grow
as your brand grows. So this brand guide
isn't just a a mirror. It's a home base, a
soft landing spot when you forget what you are
doing or why you started. So this is the good
news that with TRGPT you can easily organize because you
already created, fill in the gaps with
alignment and ease, rewrite, anything you need
anytime you evolve, share it with collaborators so your whole brand feels
coercive, not kardic. So you will need to let
your brand grow with you. As I've already told you, your brand is allowed to grow
as you grow as a person, as an owner, as a founder. So you don't need to get your brand right
on the first try. You just need to start
with your truth. The rest the rest
will shift with you. And that's not a flaw. That's how the most
successful brands work. So let's zoom out for a moment. You've now walked through your brand's essence and
energy, your vice tone, and emotional presence, your audience and
the quiet needs, your visuals, messaging, and
content ideas you offer. And how it can serve
with soul and with your purpose and what
your audience needs. Your brand guide,
your soft space to return when you need clarity. And that's not only branding, that's a creative self
connection for you. And, of course,
it's not the end. Your brand will shift, your voice will stretch. You audience might change. You offers might shop
and circle back. And this is the big important
the big important reminder. Allowed to let it
happen with curiosity, not shame because that's
completely normal. You can also use HGPT
as a checking tool because you don't need to
rebrand every time you grow. You can use HGPT as a gentle reflection partner
to keep on the track. So remember to use these proms and let your brand
grow as you grow. And that was the last chapter, the last chapter
of today's course. I really, really
hope you enjoyed it, and I'm so proud of you
because you did it. You walk through your brand
with care and attention, and we've also
discussed together our brand example Mel and we didn't just build
something strategic. We built something real. And now, I hope with the
help of this course, you have tools to
keep it aligned, prompts to keep it all
clear, and a guide, a brand guide to come home when you feel
a little bit lost. And this course was created for the ones like you,
the ambitious one, the ones who want
to sell with soul, not stress wants their
brand to feel like space. Grow, not a pitch. So I'm really, really grateful you were here
and you are here with me. And, of course, I'd love
to hear from you because this course was made with so much heart if it
resonated with you, even one chapter or
one prompt or one Ohh. Moment. I would truly love to know what part
hit home for you? What shifted in how you see your brand or how you want
to launch your brand? What would you want to see
more of in a future course? If you have I'd be forever grateful if you
can leave a review. You can also share your brand guide or
lunch inspired by this. I will absolutely cheer you
on because your voice really matters in my course creation and your feedback
shapes what comes next. So thank you for
being here with me. I really hope to hear from you and see you in the next one.
Kasia Pilch, Online Strategist & Marketing Specialist
