Transcripts
1. Beehiiv introduction: Welcome to my Skillshare course. My name is David, and I'm going to walk you
through step by step on how to create an email newsletter website with Beehive. Beehive is one of the
best platforms if you're looking to send out a
weekly email newsletter from having a high
converting subscribe page to a homepage with various publicly
available blogposts to private contents to being
able to segment your list, set up automations
on the back end, offer a lead magnet, and a bunch of different
monetization options. Beehive is quite powerful
and you can create a very compelling,
effective newsletter. This course, I'm going
to walk you through everything that you need
to know to get started. I'm going to show you how to
set up your beehive account with a custom domain name, how to custom design
your website, edit and adjust the
header and the footer, how to send out emails, how to segment your list, how to set up automations, how to activate and
use surveys and polls, as well as all the other little details that you
need to know about. So if you're ready to get
started, let's begin. This tutorial video, I'm
going to show you how to create this type of
website with Beehive. I'm going to show
you how to edit and adjust your offer section with good copy and a nice
big subscribe button, how to add in different
sections to your website, add in feature images
for your blog post, edit and adjust the footer, change the colors
of your website, add in a logo, build
out a menu item, have a dropdown over here, how to edit and create this dedicated subscribe page
and how to customize it. Also show you how to
write blog posts with beehive and how to
email your list. Also show you various
ways to capture emails like having
this pop up appear on your blog post or having
a gate keeping box that protects the content
where people have to subscribe to get access to
the rest of the content. And finally, I'll cover different automations that you can set up on the
back end because Beehive provides automations and segmentation for email marketing purposes, it's quite powerful. Anyways, let's get started.
2. Register a domain name: To my laptop, let's begin. So step one with creating an email newsletter
website with beehive. Well, we have to get
a custom domain name. And for that, I highly
suggest Namecheap, they have the best prices,
lowest renewal rates. And also, Beehive
has software on the back end called entry that integrates really
well with Namecheap, just to set up all
your name servers, you can connect your Namecheap account and your domain name here with your BHive account so you can have a nice
custom domain name. Anyways, let's get started how to register domain
name. Very simple. Just type in the domain name
that you want to register right here where it says
register domain name to Start. Then go ahead and
click on search. Okay, so Namecheap will tell you whether or not your
domain name is available. If it is, you can just click
on the Add to Cart button. If it's not, you click Utop here and try a different
word combination. If this is your first website, I highly suggest getting a.com. Anyways, when you're
ready to proceed, click on ADT CARTS. Once you do that,
you'll be presented with a bunch of
Uses rights here. You can just go ahead and
ignore all this and click on the Red Checkout
button. Boom, there we go. So now we're ready to go, so all we have to do is
confirm our order. So you have your domain name
registration right here. You can register
your domain name for up to ten years in advance. That's really helpful
because you can lock in the low prices
right now because domain name registration
prices do increase over time, so you can lock in a
nice low rate now. If you want, you also get domain name privacy included
within your purchase. And domain name privacy is very important because it keeps
your personal information private because you do have to submit accurate information when you register domain name, like your name, email, address, and so forth. Anyways, when you're
ready to proceed, click on Confirm
or then you'll be prompted to create an account or to log into your
name cheap account. So once you create an account
or log into your account, then just submit payment,
and it's as simple as that. So we have our domaim
registration right down there, free DominiaPrivacy. Then you can pay with
whether payment process you want either a
credit card or PayPal.
3. Beehiiv account setup: Welcome to beehive.com. So this is the platform
we're going to be using to build our newsletter website. So Beehive is the newsletter
platform built for growth. Now, the homepage over here is a sales page for why
you'd want to use Beehive and just emphasize the different features
that you have access to. If you navigate Utop
here for the platform, you see that there's
newsletters. There's a website
builder on the back, and you have access
to an ad network. Then you have a bunch of
different other features like the editor for the content
and customization, Beehive AI, which helps
you generate content. Then growth over here, boost, which is like the
promotional program where you can promote your newsletter
and other people's newsletter and vice versa, referral programs,
subscribe forms, pop ups, just marketing
things that you need in order to grow your
email newsletter. Then obviously, data. You need access to data
like analytics and AB testing so you can
figure out what is working. Then various ways to earn money that are built
into the platform. The most interesting for
me is the ad network. Typically with an email
newsletter website, you'll have just
your own email list, and you have to manage your own promotions and
advertising yourself. Well, the net wrick allows
you just to make money without you having to do
anything. So it's quite nice. And obviously, you have
paid subscriptions, boos and direct sponsorships. Alright, so anyways,
let's click on pricing. Like, how much does
this all cost? Let's click over here.
Right now we have launch, scale, Max and enterprise. So you're going to be looking at primarily launch and scale. So what's the difference
between these two besides scale being
a monthly fee? It is actually worth
it, in my opinion, because you get
email automations. You get access to the
referral program, you get Behive AI, you get access to
webhooks and access to live support is
the watch is great because you can
have up to 250,000 subscribers completely for
free with no commitment. But again, the thing
that the launch plan is missing is email automations. That's a big thing right there, because when people subscribe
to your email list, you can set up a year
long automation where people just get
emails every day, every other day,
whatever you want. So it's quite powerful. But again, I know a lot of
you want to start for free. So I'm actually
going to be using the scale tier in
this tutorial, okay? You can get started
with the scale tier with a 30 day trial. There is no credit card needed
to follow along with this, so you can click on Scale, set up your accounts, and you're not required to pay anything. You can get 30 days to try
out scale and follow along. Again, if you don't care about automations or the
referral program or Bhive AI or any these other additional
features over here, then you could follow
along with launch. Also, you only get 1,000
subscribers on scale, but again, scale is really built to monetize your audience
quite effectively. Anyways, I'm going to click
on Get Started with Scale. And once you click
on that button, you'll be presented
with this sign up plan. So let's get started with Scale. One time phone verification, SMS is required, so you will have to input
your phone number, but you'll need to input
your first name, last name, email, password, and
then you're good to go. Okay, so what's your
experience with newsletters? Experience beginner, curious,
put in, whatever you want. Now it's time to create
your publication. So you just have to input a
newsletter name, a subdomain. What's your newsletter
about? And how often do you plan to publish? None of this is really
that important. You can always change
everything later. You do want to come up with a branded email newsletter name. Have one now, that's fine. Just input your name, newsletter, whatever
you want to do. And the subdomain, you can
change to whatever you want. But again, that's not important because we are going
to be setting up a custom domain name
in this tutorial. So just input the
newsletter name as needed. So I'm going to go
with XPat Weekly. Okay, so let's go ahead
and change the subdomain. We'll put in PAT right there. And what's your
newsletter about? And then you have to put in
three tags at a minimum, if you want, so I'm just
going to one for now. And then how often do
you plan to publish? We'll say weekly, daily,
whatever you want. Click on it Continue. And then how did you
hear about Beehive? So put in whatever you want. And then what are your
goals with Beehive? So you can skip this or click Continue, whatever
you want to do. And then you can start
your 30 day free trial and you get all features except
access to the ad network, paid subscription and boost. So if you want to
go ahead and just pay for that right now, you can get access
to everything. Anyways, whenever you're ready
to upgrade your account, you can go ahead and do exactly that by inputting
your credit card information.
4. Custom domain name setup: Welcome to your
Beehive a dashboard. So once you go through that
quick onboarding process, this is what beehive looks like. So it gives you a step by step process to follow
along with if you want, pretty self explanatory
start your publication, finish your
publication settings, customize your newsletter,
so on and so forth. Now, the first thing
that we're going to be doing is setting up
a custom domain. So right now I have
XPat newsletter b363 weird subdomain
of beehive.com. We want a custom domain. So let's get that set
up and get that out of the way so we can get going
with everything else. Now, how exactly do you get started with setting up
a custom domain name? It's very simple with beehive. So you want to click over
here for your settings, and then you want to click
on Domains right here, okay? So it goes info, emails, content Import, subscribers,
export data, domains. Go ahead and click
on N's right there. And now you can connect an
existing website domain. So add a custom
website domain through Entry DNS. What's entry? Entry is just software
that automatically sets everything up
between your domain name register and beehive. Okay. So that's all that it is. It's very convenient,
quick and easy. I really like entry because
then you don't have to copy and paste in a bunch
of DNS records. Anyways, go ahead and click
on set up custom domains. Okay, so now it says web domain in order to link a
custom domain name. We have to verify that you
actually own domain name, obviously, and add domain name below to start the process. We recommend that
you use a subdomain. Now, this is where
a lot of people get thrown off because they're like, a subdomain, mean I have to
use newsletter.webs.com. Like, no, the subdomain
would be www.yourwebse.com. Www.websae.com. The WWW is technically
a subdomain, so it's totally
fine to use that. So click over here to
enable a new subdomain and put in the subdomain
that you want to use. So I have www.webs.com. There we go. Now it says
redirect web domain over here. We recommend that you redirect your root domain to
your website subdomain. So this will be done
automatically by setting up the DNS
records on the back end, so there's nothing
else you have to do. And it's a little bit confusing because it says no
redirect there. You think, like, do
I click on this one, redirect your root
domain to your beat? No. So it'd be like redirecting your root domain to your
Beehive website would be if I wanted to redirect website.com to the Wong subdomain
on beehive.com, which we don't want
to do redirect to something else, which
we don't want to do. So just leave it as no redirect right there. Let's
click on next. Okay, so now it says Enable a new domain or
subdomain for email. You're like, What are
we talking about now? Okay, so your website is going
to be sending out emails. So what Beehive is
recommending you do is set up a custom subdomain for
strictly sending out emails. And I do recommend doing that if you're going
to be using Beehive. The reason you want to
do this is just helps separate your emails
that are being sent out via your newsletter to other emails if you're using Google workspace
and so forth, just because it helps separate the domain name reputation, and it protects the
subdomain just in case your newsletter gets flagged as spam or anything like that. Again, this is your call. It's not a big deal
if you want to click on Enable the same domain. So if you want to use
hello at your website.com, you can do that, or you can
set up a new subdomain. I'm going to set up
a new subdomain. There we go. So we
have the email domain pat dot david tutorial.com. Now, you can also set up a
completely different domain if you want to use something just for strictly
emails as well. So your email newsletter
is, like, website.com. But emails are being
sent from example.com. You can do that,
too, if you want. Whatever. Totally up to you. Anyways, I'm going to
use this subdomain. So let's go ahead and click on Next now we have this red box, this warning connecting
this domain. We'll overwrite your website
on another provider. All right. So what are
we talking about here? So say you're using
a domain name for WIG or Squarespace
and you have your name server setup for all that stuff and your DNS
records set up for all that. By following this, we'll
overwrite all of that. You just register domain
name at Namecheap, you're using just basic data
settings from Namecheap, so there's nothing really
to worry about here, okay? So this is just giving you a quick warning that this
is going to overwrite anything if you have
a domain name set up with another provider
like a web host, like BuHost or Hostinger or Wix Squarespace,
that type of thing. All right, over here,
we have web domain, email domain looks good. Let's click on finish
setup. Fantastic. So now we can set up with entry right here where you
can set up manually. I really don't recommend
setting up manually. I'm pretty technical,
and I normally set it manually with
newsletter type stuff. There's just a bunch of different email records
on DNS side of things. It's just a little bit
annoying and confusing. I definitely recommend
using setup with entry. So let's go ahead and click
on proceed with verification. Alright, and all you have
to do is click on continue. I'll go through a quick process to analyze the domain name, and it's detecting
that that domain name is registered at Namecheap,
which is correct. All you have to do is log in
with your name cheep details your account information that you use to log
into Namecheap for one time permission to
connect the domain name. Okay, so that should
take about a minute, and it will send you an
email verification code to just get that verification
code and enter it in. We detected the existing
records at the website.com. See name, host name, value name. Please confirm that you'd
like to update these records. Absolutely. Click
on Okay, continue. Fantastic. So it just says our website.com is now
properly configured. It does say changes can
take up to 48 hours. Full propagation does take
probably a day or two, but your custom domain will begin your custom domain name. We'll begin being active, maybe like in 30
minutes to 1 hour. It really doesn't
take that long. Anyways, when you're
ready, just click on Done. And there we go. So verified domain names. We have the web right there, entry verification in progress, and we have the email entry
verification in process. Alright, so it's been
about 30 minutes, and the website is live
over here, as we can see, so it web live, and then the custom domain name
is correctly set up. It's really that
simple with beehive. Now if we open
this in a new tab, we can see our website is right here with a custom domain name, so I'm quite happy. Now, if we click into
the domain name, you'll see that it is the
subdomain, w.website.com. Now if I go back to
the naked domain, it should redirect
appropriately. Yep, there we go. So it
all redirects as expected. So looks good. Everything's working
on the back end. You're just curious as to, like, Well, what exactly did we do? Like, Alright, so let's jump
over here to our domain, and this is with Namecheap. And when you do the
automated process to set up your Cname
records and whatnot, based on your DNS settings,
this is all that happens. So you have your advanced
DNS settings right there, and then all the software
did was automatically add in these Cname records
right here on your behalf, as well as set up a text record for the specific mail
settings you have there, so everything is good to go.
5. 5 DMARC setup: Setting up a DMark
record for your website. So we have to set
up a demarc record. It's not too complicated.
I know you're like, Are we done yet with this email? So we got to do a bunch
of things on the back end because we're going
to be sending out emails via an email newsletter. Now your domain name doesn't
have a demarc record. This could impact
deliverability. What's a DMark record? It's just a record that you
put in your DNS file for your domain name
that helps protect the domain name from phishing
and spoofing attacks. It is actually quite important,
so we do want to do this. So let's just get
this out of the way. Navigate down here, blah, blah, blah, doesn't
have a DMark record. Okay, click on earn more. Once you click on Learn More, you'll get this little
support article. But what I like about
this support article is that it comes with a little
handy wizard right here. So use our DMark Wizard to
create your DMark record. Fantastic. So let's go
ahead and do exactly that. Input our domain
name right there. Click on Next. Okay, so define how strict
you want your policy to be. Personally, I would just
kind of leave it none. That's quite sufficient. Even beehives recommending
none, so just keep it as none. And click on next. And decide where to send these reports. So, honestly, you
do want to set up just a throwaway domain name
and put it in right here. And let's go ahead
and finish record. Fantastic. So your completed
DMark record is right here. And so all we have to do is take this and input it
into Namecheap, and the record type is
that it's a text record, and the target is DMark. So now that we have
our DMARC record, all we have to do is
input it into Namecheap. Now, Beehive does have
a quick little step by step written tutor
right here on what to do. But you got me, so I'm
just going to tell you what to do very
quick and easily. So you want to
navigate to Namecheap, again, go to your domain. Click on Manage, and then you want to find
where it says Advanced DNS. And this works for any
domain name register. You just got to go
to wherever you can put in your DNS information. And right down here, we
have a bunch of records. We need to add in a new record. So go ahead and do
that. Let's click on Add New record and just
follow it step by step. So it's a text
record right there. So let's navigate down here and find where it says
text. There we go. Host name is DMark. Take that and put
it right there. And then the value
is right here. So take this, copy that, and put it with the value, and we can leave this automatic. You can change the time as well, but with Namecheap, it's about
30 minutes with automatic. Don't even worry. It's
a little bit technical. Automatic is totally fine as long as you're
not going to be changing the DMark record anytime soon, which I
don't think you are. So just leave it
as it is. Click on the little green checkmark. And there you go. It's
as simple as that.
6. Finalize your publication settings: Finishing up here,
publication settings. So we got all the
techie stuff on the back end pretty much done with regards to sing
a custom domain name and setting up all the little
details for our email. So we're good to
go. Now, I want you to navigate over
here two settings, and we're going to go under
the general Info tab. Now, over here, we're going
to add in a publication name and a publication one
line description. Name is what you input it as you're setting
up your website. You can change it at any time, but I just want to let
you know that this is the title of your site, and this will be picked up
as a title of your website. So if I take a look at
superhuman AI over here, it's a very popular
beehive newsletter. This is the SEO title that is being picked
up from right here. So that's why it's important. So you want to give
it a good name, a little bit keyword rich and something that's
a little bit catchy. So anyways, I came
up with this right there, pet insider newsletter. Number one, EpetGuide
for Thailand Vietnam, and Bis we'll take that and
input that right to there. I'll say PAT Expat
weekly. There we go. Expat Weekly number one
guide for blah blah blah, blah h. Okay,
online description. This is quite
important because this is functional, your
call to action. This is in your offer section. This is directing people to subscribe to your
email newsletter. So if you take a
look over here with superhuman AIs,
website right there. This section is powered by
this section right there. So it is important. You don't want just a
online description. You want something that's
good copy and compelling. So anyways, I got
this right here. Discover the latest Expat News. Explorer must know must know
tips for living in Thailand, Bali, and so forth. Let me input that right
there. Boom, there we go. So that looks good. So join, maybe not 1 million, but join. It's just say join, I
don't know, whatever. 7,000 plus readers
thriving abroad the expat Insider Weekly
newsletter. There we go. Something like that or the
expat weekly newsletter. Okay, so anyways, so
just take care of that the publication and
your publication name. Now, right down here is you
have your publication logo. So we had an onboarding process, we upload a logo right here, you can upload whatever
image you want. So I already went ahead and used Canva to come up with
two quick graphics. So I have the EXPAT
weekly right here. This is 800 by 800. The reason it's 800 by
800 is because literally, Beehive is telling
you to do that. So let's click over here and I'm going to go
ahead and upload that. Then the default
thumbnail preview. Now, again, beehive does a horrible job of
explaining what this is. This will be the thumbnail
that appears across your publication posts and
previews and web browsers. Like, What? Like, what
exactly does that mean? So it's really functionally
the catch all image. Like, if a piece of content like a block post doesn't
have an image, it's going to display this. One shares the homepage
of your website, it's going to
display this image. That's why it's important. So for example, if I take superhuman just take any piece of content they
wrote right here. Let's go ahead and take this. Let me bounce over here. Let's go over here to X. Let
me go ahead and post that. I'm not going to
post it, but just show you a quick example. There we go, and see how it takes the image right
there from the blog post. But if you back out
of this and just share the URL, there we go. So this image right here
is this image right here. That's why it's
important. So you do want to take the
time to come up with something that kind of matches your publication logo
for branding purposes. Okay. So anyways, let
me click over there, and click over here for
XPAT weekly, upload that. Great. So the
thumbnail is saved. Now we have a publication tag. Choose up to three tags,
describe your publication. Okay, so right now I have
two tags that I added in, travel and immigration
because that makes sense for what this theoretical
publication would be about. But again, just click over
here to continue adding in. You can add up to three. Default language
English, that's fine. Default time zone, that's
fine. Subscribe button. You can customize the
subscribe button rights here. Join Now, something like that, it's probably a
little bit better. Okay, so we navigate down here. We have content access,
private publication, require subscriber
approval, a bunch of little technical details that you can set up over
here if you want. So if you want to make
your website private, you can do that right here,
require subscriber approval. You can do that
here. By default, this is off because
you just want people to subscribe typically. But if you want to make it
a little bit more private, you can totally do that. Then you have your UTM
analytics over here. And really, that's it. So now let's navigate
over here to emails. And now once we're
over here with emails, you can just set up
details over here. So you have use post author's
name at send your name. So it's really up to how
you structure your email. Is your email newsletter, a branded email where
people getting they want to subscribe and get
email updates from, like, XPat daily or are they
subscribing to you as a person because they like you and they want
to hear from you. They're subscribing to
you as a person, David, but David writes
this newsletter, that's probably better to
go as your author's name. But if it's more just a
branded email newsletter, then just keep it as is. Anyways, this is who subscribers will see the email is
from in their inbox. Typically the name of your
newsletter or the author. This should not be
an email address. Obviously, I don't know
why people do this. Still, some people do this
to this day, like, contact. Like, No, it should be David or the name of your
newsletter. So there you go. And it's going to
be from the email that we set up right
here previously. So I Hi at xpat.dvdutoro.com, then reply to address. So if someone replies the email, where does that email go? So by default, it's set up to the account we have
set up with Beehive. But if you want to change
it to something else, then you can just set
that up over here. So replies all emails will be sent to this address. You can set up to
where you want. So if you apply to be sent
back over here, right here. You just input that right there. Boom, keep it simple. So this change
requires verification. Please check your
inbox for verification email to confirm the change. So if you are going
to change it, then you have to confirm that you have access
to this email. Anyway, so there we go. So now we have the email footer
details right down there. So I would leave it as
is. Looks good over here. Then preset emails. You can also configure a
welcome email right here. So you do want to
set this up enable a welcome email that is
sent to new subscribers. Again, depending on
the plan with beehive, if you have access
to automation, then you can set
up a nice, long, lengthy email automation
for new subscribers, where they get emails
every week automatically, whatever you want to do,
it could be one week, it could be one year, whatever. If you don't have
access to that, but you still can set
up a welcome email, which is very, very important. So let's click over here to
configure welcome email. And over here to begin writing, you click over here to
write, then you have access right there to type
and begin writing. So you click over here
for the plus sign, you have bulleted
list, numbered list, button, image, and so forth. And again, it's pretty
self explanatory. Nothing too crazy
going on over here. Like, Hey, thanks for
signing up and so forth. So you want to just create,
again, welcome email. So what's a quick
example of that. So right over here, this is a quick, welcome email that I
personally set up for my own personal blog.
And so, it's like, cool. In, thanks for subscribing. Really, the point of
a welcome email is either A to either
set up an upsell, offer a product or service
at a discount or B, tell people thanks
for signing up and just tell them
what happens next. So check your email. I send
out a newsletter once a week, and I have access to this
thing that you sign up for, how to access your account. Just really quick and simple. You can do something similar
if you want over here. Okay? So that's what
a welcome email is. So just welcome people thanks
to them for signing up, direct them to your Best
in ten on the site, set expectations, how much they're going to
be sending out once a week. Check your spam folder, that kind of stuff is what you
want to include over here. So let me back out of this. Okay, so anyways, that's the configure welcome email,
so you want to do that. You want to take time
and set that up. Now, you also can set
up double opt in email. So require new
subscribers to confirm their email address
before adding them to your list. It's quite useful. One, it protects your
domain name reputation for just email purposes. And two, it does tend to make the list a little
bit better and more responsive because
people actually have to confirm that they want
to be on the list. So it's quite useful. So if you want to turn that on, you can turn that
on right there and then view Opt in
email over here. So this is the email opt in confirmation that people will
get when they subscribe. So thanks for interest
in EXPAT weekly. Start receiving newsletter,
confirm your email address. Personally out of the box,
I think it's pretty good. Maybe change, like,
thanks for your interest. Like, Hey, thanks for
signing up to EXPAT Weekly. We want to send you
helpful content about XYZ, one,
two, three thing. But before we can do that, you just need to click
the big button to confirm that you actually want to
be getting emails from us. Just write it in a
personal and engaging way. Okay? That's all you need to do. Now, you do have access to an AI writing tool within
Beehive depending on your tier, and personally, it's okay. I mean, I think other
tools are better, but if you want to access it, you click over here
for the plus sign, and then you just click
over here for AI Writer and then describe what you
want them to write about. So write click on the
plus sign, do that again. Write and email for confirmation
for new subscribers. A rights. Then generate text,
see what it comes up with. Okay, so thanks to
you for subscribing. We're thrilled to have
you join our community. As a subscriber, you receive the latest updates,
this and that. Many questions. See, it's okay. I think there's other tools
that do a much better job. But if you want to use this
tool, you have access to it. Click on Insert. There it is. You can play around
with it. But again, yeah, you know, it's not really telling the
end user to confirm. Like, that's what I wanted
to do. Tell the user to confirm, not just
welcome aboard. Like, what do you
want them to do? They get an email, and then
they have to click a button. Got to tell people what to do. So click on the confirmed subscription
button and so forth. I would leave the
subject line as is. It looks good right there, and the confirmed subscription
button right there looks good. So again, write this yourself. Nice, personal touch.
7. Setup a "thank you" page: Setting up a thank you
page for your website. Now, let's navigate
down just a little bit. So we are in the settings, and we're in the email
tab right there. So I just showed you how to
set up a double opt in email. So when people subscribe, they're sent an email saying, Hey, confirm your subscription. When they click on
Confirmed subscription, then they get this first email, the welcome email.
Sent to their inbox. But in addition to that,
because they're clicking a button in their email client that says confirm subscription, et cetera, you can direct
people to somewhere. So that's what you can do with
this opt in redirect URL. So by default, people just
click on Confirm subscription, then they'll be directed to the homepage of your websites. And if you're okay with that,
then just leave this blank. But if you want to set up a
custom page where maybe like a one time offer or a
dedicated thank you page, Hey, thanks for subscribing. Here's this guide, that guide, here's a coupon code, whatever you could set
up something like that. So the usefulness of
this is to set up either A, a one time offer. So offer a generous discount on a course or digital download, a product service, whatever, or list out your best
in class content, whatever, direct
people to something. Now, you are going to
need a page on your site, so you have to actually
create that page. So let's navigate
back out of here, and we have to go down here
to where it says design. Click on that. Then
you want to navigate over there to where it
says the website builder. Open up that now, it's not that intuitive. You actually have to
click up top here and go to custom pages. And now we have our
custom pages over here, and we want to create
an internal page. External pages are like if we want to link
out to something, we want to create
an internal page. I'll click on that, and we
want to add it to our website, but we want this to
be a standalone page. We don't want that
to be part of the menu item or anything like that. Now, the title over there should be Thank you for
subscribing. Makes sense. And then we can create a dash, thank you, thank you. There you go. SEO title
and SO description. Honestly, for this
specific page, it's not important at all
because we're not trying to rank and index this page. So I'd keep it simple. It's up to you if you want
to enter in an SEO title. I personally wouldn't because
it's not that important. Now you need to actually
create the thank you page. So there's a ton of examples
that you could kind of model after if you want to
build out a Thank you page. I'm going
to keep it simple. I'm just going to say thank you for Thank you for subscribing. And because it's
the title of this, we want to create that
into an H one title tag. Then we want to go
ahead and center this. There we go. And then we want just some text over here
so we can click on that. And we'll ask the AI writer. So, right, let's do that again. Right, a thank you page four, new right, thank you page
for new subscribers, go ahead and generate text. And right. That looks good. So we'll go ahead
and click on Insert, maybe break it up a bit so
it's not a wall of text. We'll have that welcome
board right there. Maybe I'll go ahead
and bold that. This is the title
we want this to be bolded too, actually. There we go. And then maybe
a button would make sense. So click over here,
click on button, and then maybe share the newsletter and go ahead
and center that there we go. So just keep it
simple like this. Again, your thank you page. Build it out how you see fit. I'm just doing this
as an example. Let's go ahead and
click on Create page. Click on Create Page. There we go. All right. So let's go ahead and view
the page that we just made. And now we have the website.com
slash C slash ThankU. Great. So we can take this
URL over here and then navigate back to where we
were. Click on settings. Back to our emails, navigate down here, opt
in redirect right there. Click on that, and there we go. Okay, so now we have the
Opt in redirect all set up. Now, when we're over
here and people are on our site and they
go ahead and subscribe. Then click on N then they should get a prompt
to become a subscriber. Let me do that again, actually. I did subscribe to
this a few times, so that's why it has
that rate limit. There we go. Okay,
please check your email, blah, blah, blah. There we go. Okay, so let's go ahead and check the email.
And there we go. So we have confirm your
PAT weekly subscription right there, and looks good. Just click on the
confirmed subscription. And then it's automatically directing me to this thank
you page right here. So all and all
working as expected. Anyway, this how you set up
and opt in redirect URL.
8. Create blog posts and email your list: Writing blog posts and
sending out emails with your beehive
newsletter website. So the core function of this platform is to
email your list. So how exactly do you do that? The way it works is that
you write a blog post, and then when you're ready
to publish the Block Post, you can either choose
to publish it on your websites or send it out
to your list or do both, publish it both on your websites and send it out to your list. All right, so how does
this work exactly? If we navigate under here
where it says posts, we have a bunch of draft posts. So all your drafts will be over here as well as
anything you published. And you can just begin writing a new post by clicking on the
Start writing right there. You can manage your
content tags right there. Content tags are
like categories. And if you click this
little dropdown, you can also use a
template or blank draft. By default, if you
click on Start writing, it's just going to
use a blank draft. If you click the plus sign
that says start writing, it actually doesn't take
you to start writing. It directs you to the templates. So I don't know why it does. That doesn't make
any sense to me. But your templates
are over here, and I'm not crazy about the
templates personally because they come with a bunch of pre formatted content
that you have to, like, delete and copy
and paste everything in. So if you want to keep it, totally fine, I mean, I'd probably just
edit and adjust. Like, I'd click into this, like, the featured interview
template over here. And maybe you like the way this template is laid
out, looks nice. We click over here
for the style to actually see how
this email works. Then you can customize
this to your liking. So you can change the
black to a different color instead of this cream
colored background, you can change to
something else. Little details like that. Anyways, let me click
over here for Post. Let's jump into a blog post, just to show you how this works. Alright, so I have over
here Travel Inside Again. So we'll just use
this as a temp post. So the new post is called a city of chaos in
Charm over here, and we need a subtitle. And right over here, we'll take this and make that. Take and make that the
subtitle right there. Boom, pop that in right there, and then we'll just take
this whole thing over here, copy and paste this in, and then here's our
piece of content. Okay, so we have a functional
blog post over here, so a few things that you can do. Number one, you can
add in a thumbnail, so click on thumbnail. You click on Upload New Image
and then select the image. Now, the image should be
1,200 by 630 across the site. And like I said, in
the very beginning, if you don't add in a thumbnail and you publish
this to your site, it's going to use
that catch all image. So just be aware of
that. So we'll add in the image right
here. This looks good. So with the blog
post right there, now with the actual block
was like, what can you do? This is your H one
title tag right there. You can add content
tag if you want. And the most important blocks, in my opinion, to be aware of, click the plus sign
that you'll find helpful would be number one, you can have the content break, and so that forms a
nice little line. So you can do that with, like, each little section right here, adding a content
break and so forth. So I'm going to do that
again, content break. And so you kind of break
it up so it's a little bit more easy to read
and easy on the eye, so to speak, and let me
navigate back up top there, Let's click on the plus sign. You can also have a
subscriber break, which is quite useful.
So I click over here. What the subscriber
break does is that if this is going to
be live on your site, maybe you don't want to
show the whole thing, you want to prompt people to
become an email subscriber. So you can do exactly that. So the subscriber break over
here only for website view, means when people
are on your site, they'll be able to read up to
this paragraph right there. Then there's going to be a
box telling people, Hey, you need to become
a free subscriber to get full access
to the content. So you can set that up as well. And so, you know, you can edit and adjust
that as you like. Let's click over here
for the plus sign. You just have standard
stuff, bullet list, number list, button, table, code block, image, block
quote columns, and so forth. And file attachments,
your different headings. You can embed different
social media links right there and have
dynamic footnotes. And when you have premium, you can add in advertisements, referral program, and so forth. But primarily what
you're going to be using is the basics uptop here when you're writing
a piece of content. So again, nothing too fancy. So that's how it
functionally works. If you click over
here for style, your basic tab right there,
so you can change the colors. So outside background,
maybe I want to have this be a nice, sky blue or sky blue, but maybe make that a little
bit less easier on the eyes. There we go. Have
that right there. Post background is white, which I want maybe I don't want. Maybe I want it to be,
like, a slightly gray, so it's a little bit easier
to read. Can change that. There we go. Text on
background is this, primary right there,
sets background colors for email footer and all
its links right there. So you can change the footer
link down there if you want with this text on primary, same thing, secondary
right there. So text on primary is defines texts for colors
like email header, title sub line, subtitle byline. The secondary is controls colors for horizontal
content breaks, email footer, top
border, all that. Right down here, you can
change the typography. So for everything, for your headings and
your paragraph text. So if you don't like
tribouche over there, I can change that to
maybe Its right there, change that up top there, so
I think that looks better. Just little things like
that. Spacing, you can adjust the spacing
and the line height over here with the margin and the padding and same with
your borders right there. You click over here
for the advanced, you have colors, margin, padding, radius, and border. So right here with the advance right now with the background, I have
the color right there. Canvas color post is
the ray, post border. And so right now it's white, but if I want to have
the postbard be black, then I could give
this whole thing a nice border if I want. So right now, the border
is not activated. So if I click over
here for borders, we'll click on one, and let
that click in. There we go. So now we have a nice
black background. So it's like a two step
process right here. The covers control the
color of the border. Board over here,
you actually have to activate it and turn it on. Not too complicated, guys. And then you have your
margin over there. So that controls the padding of the email and padding
controls padding, obviously. So you can have more detail
control right there. Same with the corner radius. If you want to be more
rounded over there or less rounded, little
details like that. Being crazy, your email
header over here, so you can have
your title, change the font family subtitle, image. So if you want there
to be an image within the email because you added
an image to the blog post, but it's not going
to show up here. If you want the image to be
displayed within the email, then you have to actually
click over here to upload it. So I can click on this one. I just had it right there, and then it will add this to
the top of the email. So just to let you know
that's right there. Then the Beline over here, nothing fancy. Show byline. Don't show Beline, date, show date, how
everyone went long, long, ordinal, short, none. Turn the date off if
you want over there. Then you have the
body right there, and then different aspects you can change with
the font family, font weight, font size, for your tags, H
one, H two, H three, and so forth, title tags, and then the wigs over here. So if you have images, buttons, you can change the
color and look and feel of things in
the email there, and then the email
footer right there, you can change the
color independently by navigating to Advance and
clicking on Email Footer. Because under basic uptop here with the
primary right there, that changes like
the email header, change the email footer and
its social links, et cetera. Now if you just want to
change it independently, then you have to
navigate here under the Advanced tab for
the email footer, and then you can change the
background color there to something that fits your
brand a little bit more. And you can click over
here for Custom, as well. Do creates a custom footer. If you don't like the
way this is set up. Personally, I would leave
it. I think it looks good. Update your email preferences, the address, date, and so forth. So everything over here that
you kind of need just for, you know, like hygiene with
an email, looks good overall. So it has everything
that I would expect to be within an email that I'm
going to be sending out. So anyway, that's
functionally how this works. That's all you need to know. We click over here to preview. You can preview what
everything looks like. So far so good. I quite like that,
very nice and simple. I like emails that are very
simple and uncomplicated. It comes with a bunch of social media share buttons right there. One thing I know you're
going to ask is like, Well, here's my name and I don't want a beehive next to my name. How do I make it so it's a
picture of me? All right. It's back out of this. And we have to go back over
here to settings. And then under here, click on your
account right there, go to personal info, and then you update your
avatar right there. So we click on Nets, open up ts, update the avatar. Okay, so I got my
profile picture. All right, so let's go back
to the post where we're at. Let's open this up again, and let's go ahead
and edit post. Alright, so let's go
ahead and preview that. So Okay, so let's go ahead and preview
that. And there we go. So it's replaced from a beehive with a
picture of ourselves. Great. All right, so next, we can click on next. And now you have your
audience over here. So you have published to web and email or Emon Web as it states. So you have email right
there, how many people are subscribed and then
your web audience. So if you don't want to
publish it to your list, you don't want to
email this out, you just want to publish
it to your website. Then just have web
audience selected. If you want to email your list, but not your web
audience, there you go. And if you want to do both,
you just leave both selected. Then over here, you can
include and exclude segments. So segments are a little bit
more of an advanced feature, which I'll get to later. But right now, I just
want to cover the basics of just how to email your list. So just leave both
of these open. Let's click on Next over here. And now sending detail
subject line over here. And we have the subject
line, preview text, email header buttons,
advanced settings. So everything over
here looks good. I wouldn't change
anything by default. Click over here for review, then the blog post settings. So if you're post URL, typically, you want to
keep URL short and sweet. So if you're going after a
specific keyword, typically, I'd try and keep that just to the keyword that
you're going after. Keep it as simple as that. Then over here, you have Show thumbnail on top if you want. You can have that
selected or not. So that shows thumbnail at
the very top of the piece of content, advance
email capture. And so you can have a
pop up here if you want, or you can gate this. So if you want to set that up or just have it be
freely available, then who can comment? All subscribers, only
paying subscribers. You can disable
comments altogether. Your SCO settings
are quite important, so make sure you have a
good meta description that describes the block post, and that's going after
a specific keyword. Same with the meta description. You can use AI to really whip up something
that's pretty good. Your meta description
should be targeting the keyword phrase
and explaining what the piece of content is about. Then it just shows you
what it's going to look like when it's ranked. And then you can edit and adjust how this looks when people
share it on Facebook and LinkedIn and same with how it looks when it's
shared on X over here. Then you post visibility. You can hide the
post if you want. You can feature this post. You can feature up to six posts
on your website homepage. You have zero featured
posts at this time. So if you have, best in class content that you always want to be sitting
on your homepage, that's what this is for. So just as a quick example, like, that's what I do with my own site right here
at popular guides. These are just like,
pinned right here. So they're always
displayed on the homepage. That's what this allows you to do right here with
the featured post. Alright, and then finally,
advanced settings down there. So you can custom display date. So if you want to
change a date, there you go. You can do
that right there. Okay, so let's
click over here for review and then
review and publish. Okay, so now we're on
review and publish. So a few things right
away with this screen. So if you want to
test your post first, we can do that over here. Just click on GTT. Have
this thing right here. Your branded link
configuration is incomplete. So let's go ahead and click on that configure Branded Link.
Let's take care of that. So we have branded
Link action required, and then let's verify
branded ink right there. And over here, just make sure to click on complete
setup with entry. Now, it should say entry, branded link verification
and progress. The reason this is popping
up is because we have a double opt in for our newsletter, so that's
why we have to do this. Let's just get this
out of the way. Verify branded Link. Now, you need to update
your DNS records. You need to find the value
in your DNS records. That's this E Link, whatever it says for you
and change the value from SendGrid to your
branded link beehive. So let's highlight
this over here. I'm going to take
this, copy that. Or you just click over here, whatever, does the same thing. Now, you need to jump
into your DNS records, and you need to
find where it says, whatever the value is
here for you, okay? So for me, it's
elink 54 e dot XBAM. So elink 54 dot
XBA send grid.net. Oop, we got to get rid of that. And then copy and
paste this in instead and click over here for the
little checkmark right there. And done. And that is it. And so the entry
verification progress will just continue and it will
resolve itself on its own, but that's all you need to do. Okay, so we're on
review and publish now, so we can publish
to Email and web. We have the post title, and we have the subject
line right there. But we're going to click over
here to schedule this out, and then you can
choose to publish this now or schedule
this for a waiter. So they click on
publish this now. We'll click on publish now. And your post is
live. Very good. And let's go ahead
and take a look at the site right there. And then, boom, there we go. So we got our blog
post right over here, ready to go, and this is
also sent out as an email. Okay, and it hit the
primary tab of my inbox, a city of chaos and charm, so we clicked this to open
it up, and there we go. So now it's hit my Inbox, and here's the blog post
that was published on the site as well as
sent out as an email. We can click over here
to Read online and directs people to the
blog post on the site. People have optionality
in that way. But really, that's how it's
that simple to send out an email or publish as a
blog post with Beehive.
9. How to send a test email: How to send yourself
a test email. Now, as we just saw with
the email that I sent myself and I published to
my list of one person, me, there are some issues. So maybe the padding is a
little bit off right here. Maybe I don't like
this code over here, maybe I don't
like the border. I want to edit and adjust this a little bit more
before sending it out. So that's what the
test email function is for to get access to it. When you're in the blog
post, the email writer, whatever you want
to call it, just click over here for
this little dropdown. And then you have the test
email function right there. So you can have the subscriber, typically your own email, obviously, and then send
yourself a test email. So let's just do a
quick little example. Okay, so just call this
Test post over here, and let's go ahead
and click on that. And let's click on Table
of Contents right there. And then underneath the
table of Continents, I'll have title right there,
and we'll highlight this. I'll make that H two, so that's automatically added
to the title right there. Looks good. Now let's
click over here, and then send Test email. And then test email
sent over here, and let's click over here for the inbox and just wait for it to arrive and hit
the promotion tab. So there we go. Test post over here and it looks good overall. So that's basically
how you test emails that you send out
to yourself very also one additional thing you just want to check when you send yourself a test emails just to make sure that it
hits the inbox. So as you notice this
the promotion tab, the test post is right there. But if I'm over here
in the primary tab, I have my blog post, email, whatever you
want to call it, hit the inbox as expected. So you just want to play
around with the copy, the words you're
using the images, et cetera because
there's different triggers when you
send out emails, whether or not it
hits the inbox, promotions tab, update
tab, that type of thing. That's why you also want to play around with
sending yourself a test email just to make
sure that it hits your inbox.
10. Subscriber tagging explained: Tagging your subscribers. So we covered how to publish content on your site
and how to send out emails and send out test emails and an overall high level view about how to design your emails. Now if we navigate
over here to audience, let's click on NATs, we have
subscribers at the very top. If we click in on NATs, this is going to show a
list of your subscribers. You can also import
subscribers as well, and you have your access to your custom fields over here
if you want to set that up. But what's most
important over here is the ability to set up tags. So tags are things
like maybe you have emails emails coming in from a certain form
that you create. You can tag those emails. Maybe you have affiliates, and you want to tag
those emails, whatever. So for example, I have maybe
pay subscribers right there. Default color will be purple. You can enter in your
subscriber emails right there manually and
then click on Save. Then you have a list of your
subscriber tags over here. So, for example, let
me click on Nets. We'll click on affiliates. We just create a tag
called affiliates. Default color, I'll
make blue, and I'll enter in email right here. We'll click on Save. And there we go. So now we have subscriber tags over
here, so affiliates. We have one subscriber
under this, and for paid subscribers, we have zero subscribers. And tags are helpful because you can use tags within
segmentation. And so that's helpful because
you can segment your list. And so you can break
your list up into, like, different groups,
different buckets. Then you can tag
specific segments tag specific emails within
those segmentations. If that makes any sense.
So subscriber tags are useful in that way.
11. How to use list segmentation: Creating a segment for
your account with beehive. So email segmentation is a very powerful
email marketing tool that allows you to break apart your email list into different groups based on your subscribers attributes
and activity, literally. So you're like, Whoop
de do. So well, I'll show you what exactly you
can do as a quick example. Now, again, I'm over here under the audience tab right there, and we click on segments, that's so you navigate
to this page. So let me click on
Create segment. Like always beehive
explains things in a very technical way that might be a little bit confusing. So you have static,
dynamic and manual. Static means this group will not be updated
automatically. Dynamic means the group will
be updated automatically. So let's create a segment. Now, over here with the
name of the segment, we'll say low response, and description will
be I'll just say like an open rate under 20%. Now the difference, this is the difference between
static and dynamic. So if an email subscriber, their open rate falls below 20%. If it's a dynamic segment, we're going to create
a dynamic segment, that means they're automatically added to this segmentation. Static by contrast, doesn't
update automatically. It just takes your
email list as it is right now and breaks it apart. So if that makes any sense, then manual should be kind
of self explanatory. You can upload your
subscribers and they're not updated
automatically and so forth. So dynamic is helpful because
it updates automatically on a regular basis when an email subscriber meets the attributes of
the segmentation. Alright. Anyway, so let's define the conditions
of this segment. All right, so the first
thing that you need to click on is condition
right there. And so you have a bunch
of different things. You have a tribute, engagement, any email, automation email, email segment, post, welcoming
opt in email enrollment. This is great. Very,
very detailed. So we're going to
navigate to engagement right here and
select engagement. And again, what type of
engagement are we talking about? Are we talking about
unique opens, open rates, unique clicks within our
emails, verified it clicks, click through rates,
unique sends, whatever. We're going to go
with open rates, and the open rate is less than. We'll see 20%. The percent signs right there. So there you go. And then we'll click
on Save segments. And now we have
the low response. So we have one subscriber automatically because I didn't
click and open the email. So anyways, right here, this is the one email that has
been sent a welcome email, but they didn't click and
open it, which is my email. So anyways, that's it. So now you have this
segmentation right here. And once you have this
segmentation over here, you click over here
for your audience. Click over here for segments. Then you have your segment name. Click on the segment that
you want to take a look at, and it's as simple as that. So you click over here
for a quick report. You can quick
export, full export, unsubscribe delete,
do whatever you want. Now, what's helpful
about this is then you can set up an automation
on the back end if you want. So we have automations
over here. You can set set up an
automation to just fire off whenever an email subscriber
enters this segmentation, they go through this series
of emails, for example. That's why you want to
set this up because you can set things up
automatically with beehive, where it's like if
they're very responsive, rate of 60% or more, they go through a
special automation. Low response like this, they go through a special automation. And because you
created a segment, when you're going
through the process of publishing a piece of content
or sending out an email, you do have the option to
include or exclude a segment. So, for example, a
low response, say, I want to just email
everyone who's low response, and be like, Hey, do you
still want to get emails? You can send a custom
email if you want. So that's why you want
to set up segmentations because it just gives you a lot. Flexibility on the back end. And with addition to the automation feature
that Beehive provides, you have a very powerful
email marketing tool here where you can set
up a lot of, like, technical, detailed things
that happen automatically without you having
to do anything other than setting
up the process.
12. Setup automations for your email list: Setting up automations
with your Beehive account. So automations are another very powerful email
marketing tool you get access to when you upgrade your account
with beehive. Automations are just emails that go out automatically, honestly. And so you can set up like a year long auto
responder if you want. You can set up
specific automations for your different
segmentations. So let's get to it. Now, I'm
going to show you how to set up a quick re
engagement automation. So let's click on new
automation right there. Just call this like Whoa
response right there. And this is for our segmentation
that we already made of people getting less
than a 20% open rate. So we'll click on Save
automation right there. Alright, so when does
this automation start? It starts when a user enters in a dynamic segmentation
that we just made. So click on add
trigger right there, and then add trigger again, scroll down, and then we want
the segmentation action. Now, again, this by like Behave. You have a bunch of
different events signed up, email subit survey resubmit. Very, very powerful stuff. So segmentation
action right there, and they enter a segment. Great. What segment? So this will list
out all the segments that you created. We
have one at this time. Well response. Click on
Activate, click on Confirm. Click on Save. There we go. Okay, so we're
sending out emails. One of our subscribers, their
open rate falls below 20%, so this triggers
this automation. So that's all we've done so far. So what happens next? Well, we want to send out an email with a
button to click on. So click over here to the
plus sign. Send the email. And then we want to click on the Configure setup right there. You want to click
on create Email. Click on Blank draft. All right, so now we
want to edit this. Click over here, and type in
something like still here. Whatever, question
mark. Okay, now we want to actually
write the email. Now, you need to write
something quick and snappy that gets people
to be re engaged with. So I just wrote up
something quick, like, Hey, are you
still active here? If you still want
to receive emails, go ahead and click
the big button below. So let's add in a
button right there. Click on NTs. Click on
button over here and custom. Now, what you may
want to do is set up a page within your
Befive account, and then you just link it here. You do something
like that. So that's a custom page that
exists on your site. That's only for this automation. Right now, I'm just going
to put in the homepage. There we go. Click on nts. Okay. And then, obviously,
click here, whatever. Okay. Anyways, we'll
click on Save. Looks good. Back out of this. All right, so when this we'll click on
Activate right there. Click on that. Click on Save.
There we go. All right. So what's happened so far is that the automation
begins when it's triggered. The first thing it does is sends this email still here and
then a button to click on. So how do we know if they
clicked on the button or not? You just need a true, false
piece of content right there. Or not piece of content, but let me navigate down
there. There we go. A true, false,
true, false branch. Go. So add that in. All right. So what are the
conditions for this? Click on Configure setup. We want to add in conditions, then click on the
condition for this. So the email, click on that. Well navigate down here, and it says, right down there, days without open,
days without quick. We want the end user
to click the button. So we want this days
without quicks is exactly, we'll say maybe four days,
something like that. We'll give him four
days to click on it. And then we'll back out of that, and we'll click on save Okay, so right there, so true
false branch one condition, days without activity or days without clicks
is exactly four days. Let me click over here. Click on activate that and
then click on Save. Okay, so this goes without if this goes four days without any
clicks, that's true. So what happens? Well, they should be labeled as inactive. So we know to just
unsubscribe them. So you just update the
subscription right there. And then click over
here to configure the step and then
active, nope, inactive. Keep or transition subscription
stats to inactive. Done. And then we can just
unsubscribe them altogether. Then click on Save right there, and now they're going to
be tagged as inactive. And then false, you do
the same exact thing. Update subscription right there, and then click on
this right there, active right there, looks good. Click on that. And then select tags if you
want to add in an additional tag if you want. Again, that's why you want to understand tags as well because then you can tag people who
went through this automation. If you just want to have
that detailed data, you can go ahead and do that. Click on Save right
there, and there we go. So we'll click on Nets activate
always got to make sure to click on the little
activate button for everything, and there you go. And it's really that simple. So the automation is
triggered right there. Get the email with the button. Do they click the button
within four days? If they don't click the
button, that's true. Then this happens. If they do click the button,
then this happens. But anyways, that's
how you set up a simple automation
with beehive.
13. Create an onboarding email series: To set up an onboarding
welcome email series with your Beehive account. All right, so I just
showed you how to create a segmentation and how
to set up an automation, based on the segmentation
data, how does that work? But you can create a bunch
of other automations that just all run at the same time based on user data and user
interaction activity. So a simple onboarding process. Let's click over here
for new automation, and we want to call
this onboarding. You can call it
whatever you want. I'm going to call it onboarding. And let's click on
Save automation. Okay, so automation has
successfully been created, and we can click over
here to add in a trigger. And once we do that, we want to click on Add Trigger again, and subscription events is
when someone signed up. Okay. So when someone signs up, we can add in additional
conditions if you want, I'm going to keep it simple. And we're going
to activate that. Click on Confirm, and
then click on Save. And there you go. So
the trigger is when someone signs up. What happens? When someone signs up to
your email newsletter, you want them to get
a welcome email. So when they sign up and
they confirm their email, what process, what automation
do they go through? That's what you're
building out rights here. Okay, so this is going to be the first email
they get from you. No, you want to click
on Configure step, create new email, blank draft over here to actually
write the email. And then we want to
click over here again to write it and the
details over here. So this is the first email. Welcome, email,
title right here. So you want to give it
a good title because this is going to go to
the person's inbox. And really with
the welcome email, you want to establish your
services, what you provide. You want to set the context for what they can expect
going forward with the emails and just provide
as much value as possible. Anyways, click over
here to write, and then you write
your email here. Okay? And so just provide
helpful content and establish the value
that they're going to get by being on your email list. So let's click over here
to save and there we go. So let's back out of
this. Click on Activates. Click on Confirm, and then
click on Save. There we go. So now we have a
trigger right there. When the user signs
up, this happens. What happens to get an email? Alright, do we want to send
another email right away? Like, no, we want to have it be a little bit time delayed, so you need to use the
time delay function. So navigate down here, and we want to use time delay. So we want to have this email send out maybe like a day later. So they say like one day done. Time delay right there. Good. Make sure to activate
it. Click on Confirm. Click on safe. And
after one day, what happens next, they
get another email. And there you go. Rent repeat. Just keep building this
out as long as you want. So they can wait one day,
two days, three days. Typically, you want to
be ailing your list like three times a
week at a minimum. Really depends on how you're branding your email newsletter. If it's like a Saturday
entrepreneur newsletter, then send it out every Saturday. But if you're sending
out helpful content, you want to build
out some type of funnel to sell
products or services, that's what you can do with this and keep it as simple as this. So just use the
time delay function and sending out emails. Now, one little drawback of Beehive I've noticed is that let me open up the
ev response over here. So if you use the vote response. If you use the
true false branch, splits it in true
and false over here, there's no way to
connect it here. So it's not like the user can go through this email, this email, this email, this email, time
delay, time delay, so forth. They get to, like, a
true false section. Whatever happens happens,
maybe you want to send a poll, like in a month, whatever. You can't there's no
way to connect it here. So if you split it with
a true false function, this typically should be
the end of any automation. My point is, like, if you do want to use the
true false function, maybe you want to
send out a poll or a survey to your audience, you do want to set up a
different automation for that. But anyways, that's
how you set up a basic onboarding
welcome email series.
14. How to send out surveys and polls: How to send out a survey or
poll to your email list. Alright. Behave
it's pretty simple. So let's create a separate
automation for that. So click over here
for new automation. And I'm going to call
this one survey. So I'm going to
send out a survey. Click on Save
automation right there. And because I have an onboarding
email sequence set up, maybe it's two weeks long,
maybe I don't want to send it out at the same exact time. So anyways, let me go over
here to add a trigger. And I want to send
out the survey to anyone who subscribes. So click on At Trigger, signed up over
here. There we go. Conditions, if they sign up, correct, activates
right, what happens? I want to send out a
survey. But because I have the email onboarding
sequence set up, maybe that goes for like a week. I don't want to send
it out right away. You can just immediately
lead off with a time delay. So maybe your onboarding process is like a week long, whatever, maybe I want to wait like seven days before
I send this out, something like that, if
I want to set that up. Then over here, what happens? We want to just send
out a quick email with a called action
to fill out a survey. Click over here to
configure step, click over here to create
new email, blank draft. There we go. Okay. Let's
go ahead and edit. Okay. Then we can call this
survey and click on right and then call to action
to fill out a survey. All right, so then we want to add in a
button right there, custom because we don't
have own URL link, and then you need a
link to your survey. Now at beehive, you can create surveys and polls
within the platform. So let me click
over here to save. Let me back out of this and back out of
this and exit this. Okay, so let's navigate over
here to audience again. And you have surveys and polls. Whichever one you
want to send out, I'm going to send out a survey. I already created a
test survey right here. Creating a survey is
pretty self explanatory. So title, description, called
action, thank you message. You have your responses
right over here, and then you have
the Form Builder over there to add in
a first question. So again, pretty easy
to follow along. So if I add in the first
question right there, you have a short response,
multiple choice, drop down, long response, and you have a lot of
different options over here or a custom field value if you want to add
in that over here. So anyways, simple
as that's over here. So let me. Let's go ahead and go to the
test survey right here. And the URL for your test
survey is right here. So you can copy the
link right there, and we go ahead and paste
that in right there. And this is what the
survey looks like. So when people click on it, it'll be directed to this page. So I just have what's
your eye color, whatever. So just build out a survey
once you get the URL, have to put it into that
email. Simple as that. So go over here to audience. We'll go back over here to our automation that
we're working on. G over here to the survey. Let's open that up again. Click on the workflow button. All right. Now the
email right there, let's go ahead and
actually activate that. Confirm and save. Then click over here
to configure step, edit that, right. All right. Let's click over here,
and then we can paste the link in to our survey. Fill out the survey. There we go. Simple as that. Then we're linking to
the survey right there. Click on Save. And there we go. And then we
can back out of that. And then once we have
the send email set up, we want to check to make sure
they fill it out or not. You can use the function
again right down here, the Tron False branch. And once you click on
the Tron False branch, you can click over
here to configure the step, add in a condition. What's the condition? Email,
okay. But we want survey. They have survey
right there now, so survey, select a survey. We have the test survey, whatever you call it,
and then was submitted. Okay, so if it was submitted, great over here, and
then click on Confirm. Let me actually do that again. Survey. Test survey
was submitted. Okay. Click on Save. There we go. Okay. And yes, it was submitted. So
what happens next? Click over here
for the plus sign, and we can just leave it
there because we have this section up top there where we have the time delay
waiting for seven days. But let's pretend we
didn't have this. If we wanted to remove this, then just people who
subscribe to get email. What happens after this? You can set up so they
enroll in an automation. So you can roll them in an
automation right there, and then click over here
for the configured setup, select automations
and we want to enroll them in the
onboarding automation. The subscriber will
be enrolled in the selected
automation bypassing any triggers and conditions. Okay? So the way it should work now is that people subscribe and they should go through this automation first. So they go through
this automation first, they get to the end right here, and then they're directed
to the onboarding process. So you have a few
different options. So the way I set it up
originally is the time delay for seven days because I
want people to subscribe, and then I want
them to go through the onboarding email series. So maybe it's like a week long. They get all those emails. Week later, they
sent this email. That's why this is set up. If you don't want to do that, you just want them to
get the survey first, then just get rid of the
time delay, send an email, true false branch, and then have this set up over here
when they fill out the survey, then they're directed to
the specific automation. If they don't fill out
the survey, false. They did not fill
out the survey, you could set up a
follow up email. So just create another email, click over here to configure, create a new email,
click this over here, and then this is
going to be a nudge. Like, Hey, you didn't
fill the survey. Just do the same thing again. Writes over here, writes your email and then
have a button, boom, then link to your survey
as required right there. Click on Save, there we go. Okay. Now, the other let me click over here to
activate that's Confirm. Click on Save. There we go. So that's false over there, and then you can just keep
building this out a bit. So if they didn't fill out the survey
subject right there, you can have another email
for a time delay if you want. You could do that
and set this up. So maybe one day later, one day later, then
they get another email. Or if you want to have this be a time delay setup right here,
you could do that as well. So again, these
are your options. So send this out right here. Survey was submitted,
and then true, direct boarding process, false, they get the option to
fill another email. So anyways, let me
move that up there. Okay. So with this
true false branch, unfortunately, you
can't drag and drop the boxes into place
like you can over here. So, for example, if I
wanted to move that up, I could just do that
and move things around. I don't know why it
doesn't work over here. It doesn't work when
you're building this little section
out over here. Now, if you want to have
it be a time delay, so true false test survey
was submitted, boom. But if it wasn't submitted, then you can maybe
have a time delay for, like, a couple days or
something like that, then send an email if you want. Again, totally up to you. And then after that, you know, you have a quick little process right here, nothing
too detailed. You can then enroll
them in the automation. So just scroll down here. Scroll down here,
enroll in automation, and then you can direct them to the onboarding automation
that you have set up. Anyways, that's how
you set up a survey or a poll automation
for your email list.
15. Create subscribe forms: Subscriber forms for
your email list. All right, so what Beehive
has included under the audience tab right there is the ability to
create subscribe forms. So create customizable
and embeddable email subscribed forms for
your other websites. So if you have another
website or whatever, you want to just
copy and paste embed a form to sign in to this
email list, you can do that. So for example, maybe have a WordPress blog
for some reason, you want to use Behive
for your email list. Again, whatever you have this functionality and
flexibility to do this. So just click over here
to create a new form, and then the name over here is the name of the form
that you'd be using it on, maybe for WordPress,
something like that. Then the header, description, input placeholder, button text, button color, color,
text right there. You can just customize
everything over here, typography you can customize, then then when people subscribe to this form,
where are they direct it to. So show a success
message or you can redirect them to
a specific page. Page could be your
Beehive website or whatever website you're
embedding this on up to you. So let me click
over here to save. Okay, so this is the subscribed
form we just created. So go ahead and click
on a little dots right there and click on a View. And now it's going to
pop up with a bunch of different code that you can copy and paste
into another site. Okay? So you have full
width right there, full width will take
the whole container of wherever it's embedded, fixed with, slim embed, and simple as that. So example, if I took
this copy right here, we're in WordPress
on the back end, click on the plus sign. Do you want to use custom HTML? Then paste this in here
under the custom HTML. Then what does it actually
look like? It looks like this? So you can edit and
adjust the title right there in the
subscribe form, all that good stuff and embed it within your WordPress website. But that's what this
functionality is for with creating different
subscribe forms.
16. Homepage design and settings: Editing the look in the feel of your website with
the website Builder. Alright, so we finally reached the design section,
and to be honest, it's not really a
website Builder, in my opinion, it just
has a few options. There's no dragontrop
functionality. So, anyways, let
me just show you. So we navigate over
here to the design. Let's click on the
website Builder, and our website's
going to open up. Okay, so you have a
few different options. So you have Desktop right there. You have Mobile right there,
and then you can also have a preview right there to take a look at what
your site looks like. And with the
dropdown right here, you have your homepage,
you have your signup page. So your signup page
is your website.com slash SubscribE so you
link to this page from, like, social media sites what Instagram,
things like that. And like, let me read first, and there's a good called action right here to get
people to subscribe. Then over here, you
have your upgrade page. So the first thing is first
to have the upgrade page. You just have to enable
paid subscriptions if you are offering paid subscriptions as a revenue stream.
You don't have to. You could have a
completely free email list and make money in other ways. But paid paid subscriptions
is an option. So anyways, just connect your stripe account and it's really that
simple over there. Anyways anyways, let's jump back over here to
the website Builder. And first things
first, so we have the Expat weekly page separator, Expat Guide, how do
we reduce this title? This is a little bit too long at the top right there.
I don't like it. So if you want to change that, you go over here to exits. You click over here for
Settings, general Info, and then you minimize this by back spacing
it and delete it, and then just keep the
publication name to whatever the name of your
website is right there, and there you go. So just click over
here for settings. And we'll navigate back over here to the website Builder,
and that should update. Yep, just did. So there you go. That's how
you remove this. Now, what's controlling the copy right here and right here? So we're on the
homepage right there. We want to go to wayout. Now you have your
options right here. This is the hero section. That's what the top of
the website's called. Your hero section or
your offer section. One or the other. Those words are used interchangeably to
mean the same thing. Oh, right over here
with the hero section, you have your page theme, the styles, default,
sign up widget. You can change things
over here as you like. And then when you scroll down right here, you
have your headline. And then the headline you
can adjust right there, as well as the body for
the headline right there. Then you can change the
colors and the size, fonts, all that good stuff. You can play around with
that on your own time. But it's all
controlled over here. Nothing complicated,
nothing fancy. So that's how you edit and
adjust everything over here. So, for example, if I to remove the and have number one
expat guide for Thailand, Bali, Vietnam,
whatever. There we go. So it would update this shortly. I don't like the way that
looks, but just showing you for examples how to
change this over here. And overall, looks quite good. And of course, you can add in
emojis here if you want to, if you want to have a litt hand pointing down emoji, you can
add that in right there. So like, hand down emoji. We'll just take
that, open up this, copy that, and then paste
that in right there. There we go. And we should
add that to the end. Very good. We
backspace out of that. So again, you could do little
things like that to make it a little bit more attention grabbing at the top right here. So that's all you
really need to know. That's your hero section, and you can really only
edit and adjust, like, the colors, typography, things like that, and
the copy. Nothing crazy. So anyways, we cleaned up this, so it's a nice word at
the top right there, the name of the website,
and there we go. So that's your hero
section. Next, we have the post section. So your post section
is right here, and this is where you can
add in a featured post. So this is really helpful
because you can have, I believe, up to
six featured posts. So you can just click one
of your favorite posts, one of your best in
class piece of content, and it will be displayed at
the very top right here. So have your featured
post right there, and I'll lay it out right here. I'll go ahead and
add another post. Just so you see the layout
right there and looks good, so you can just
build it out like that as you keep
publishing content. Now, you do have the ability
to enable latest posts, but this is a little bit confusing because your
archive is right there, and so your archive and your latest posts
are the same thing. So with beehive, I
don't understand why they do that. To me,
that makes no sense. So I would not
enable latest post because you have your
archive right here, and archive looks good, the way it's laid out like that. All right, so let me back
out of the post section. Now we have the slide
widget section. So this will just add
in additional widgets. So for example, we
have the sign up right there and maybe I want
to add in a sign up, so click on Add,
sign up right there, and then the sign up
will appear right there. So you can do that, so you
can have an offer section at top right there
with subscribe. You can have something
right in the middle, telling people to subscribe, whatever, totally up to you. I to kind of like that
because it does help separate the featured posts
from the archive. And then let's open up the
archive right over here. Then you have your
archive section. Cannot turn off the archive
section as far as I can tell. So, you can turn off
the archive header, if you don't like the word archive being
displayed on your homepage, which I personally don't like, or you can just enable it and then change this
to latest posts. So there you go. And then
you can also change, the layout of this, for example, maybe you want to list instead. So, this is a
masonry grid layout, and then this is a nice
list post section just to break up the design
totally up to you, whatever it is you want
to do and however you want to structure your site. So anyway, let's back onto that. That's it. That's it for the homepage
options. Really that minimal. Then you have your global
navigation layout right there. And so over here, you
can add in menu groups, and you can also add
in category groups. Again, beehive with
the terminology that just makes it
pointlessly confusing. Now, what they mean by navigation menu groups is you can add menu
items right here, and they'll be added to the
top menu item up top here. Or you can have a little drop down that shows your categories. So let me go ahead and add
a menu item right there, and we'll just call this menu. Go ahead and click on
Create. There you go. All right. And so now it's
been added down here. It'll appear down here
because we have home posts, then another menu item
will appear down there. Anyways, so that's the
structure over here, and we can also add
in category groups. So category is in the menu. We'll be in your Navbar,
blah, blah, blah, blah blah. So it's click on ad and then turn on categories
right there. And then I have one category
on the site called tag. So now we have a drop down right there that
says categories. So where is this
being powered from? Le back out of that. Let's go to this. And
so if we go over here back to our post, click on that. And then we click on
managed content tags. We have one tag right there. So when you're writing
your blog post, you can tag it as something, and that puts it in a category. So ideally with a site, you want to have four to
seven categories max. You don't want to overwhelm
people with different items. Anyways, let's jump back
into the website Builder. Okay, let's go back
to our layout. And let's go back to the global navigation layout right there. So now we have a menu
section right there, so we can add in pages. So it's click over
here for homepage. Navigate to custom pages. So we have one
page thank you for subscribing page that we
created at the very beginning. Let's create another
internal page right here and add it to the website, and I want to add it
to our navigation bar. So I just called the Navbar
Menu, so there we go. And the title is about. Maybe we want to
create an About page, and the URL structure is about. So it'll be website.com
slash clash ABOUT. Then you want to
build out a good SEO title that describes the page, and then same with
the SEO description. So about us, then a COCO
description goes here. There we go. And simple as that. Let's click on Create
page, creates. Great. And so now it's been
added to the Navbar menu. Done. Simple. There we go. Okay, so now you can see
at the top right there, we have about and
we have categories. That's how you add things
to your menu item. And right down here,
because I called that menu, it's added underneath the menu. So I personally would
keep it that simple. You don't really have that
much control personally. So I'd probably add in, like, about categories, maybe, like, sponsorship, like,
about contact, sponsorship, then have like categories at the
top right here. I'd really keep it to like
maybe four menu items, Max because you have,
like, a nice login button and a join out button over here. But that's how you add in
different pages to your site. To wrap up the homepage, let's just jump over here to our settings. And
you have pixels. So that's for tracking for
social media websites. You have your SEO for your
website, breadcrumbs. I would definitely
leave that enabled, your social media links over
here, so self explanatory. Email capture is actually
something useful to know. And so you can change
the email capture type, so you have the option of
pop up, none or gated. By default, it's set to none. So I just wanted to show
you what pop up looks like. So here's the site over here. Here's a publicly
available blog post. Scroll down a little bit. This pops up that says subscribe to keep reading as a way to
get people to subscribe. Now, the gated looks like this. So it's just a box
where you can kind of block off the blog post, and then people can
unlock it by subscribing. So simple is that
totally up to you? Now, let me open up this again. I would keep it as either none or pop up because the gated, you can kind of manually input this into your
piece of content whenever you feel like it on individual blog posts and delete it whenever
you feel like it, whereas the pop up over here is aggressive and it's
across your site. So again, your call,
totally up to you. So let me just show you how
the Gated works on the back, so I'll read this as
email capture type none, but say I want that box to appear in a block post,
I can totally do that. So let me go over
here. Let's click on Post traveling in Bali.
It's edit the post. And then the block that
we're using is right there, the subscriber break block. So you just click over
here for the plus sign, then it's the
subscriber break, boom. And then that will add
in that black box, okay? And cut off the block
post right here, so people have to
subscribe to get access to the rest
of the content, make sure to update it. And then you have your sign up flow over here that you
can play around with, but you have access
to automation, so I already set up in
automation for that, so there's not much to
adjust over here personally. You have your comments,
notifications, access to the mobile app. You have your
security right there. So the GDPR and CCPA compliance. If you want to have
a banner for that, your static pages, so manage additional
pages on your site, customize the
authors that appear on your publication author page, so you can customize the
author page if you want, then enable
recommendations widgets. So add beehive
recommendations to boost your external sites through
our custom widget below, so you can enable
that if you want. Then obviously theme reset
if you want to start from scratch and just redesign
the site from scratch, you can do that by clicking
this button right there.
17. Design your "signup" page: Onto the sign up page. So click the drop down right here and click on signup page, and it switches over
to the signup page, which looks a little
bit different. It's the title of
the publication with the copy right there
and a subscribe box. Now, the only thing that changes
over here is the layout. So you have your hero
section, testimonial section, featured postsection,
FAQ section. Personally, I like the way
this looks just as it is. I wouldn't add in any of this additional
content right there. But again, it's your call. Mi open up the hero section, so you can have a background
image over here if you want a specialized image over
here. Again, it's up to you. And you can also have a
headline right there. You can have an
overline. An overline appears right at the
top right there. Like every Monday, I don't know, whatever type
something like that's in that will appear should
appear right there. That's when an
overline there we go. Yep, every Monday, Expat Weekly. Discover the latest
Pat, whatever. Actually, I don't like
that, but you get the idea. That's what an overline is. Then the sign up widget, you can adjust right
there, you can underline. The underline thing
appears underneath. So just type in Hello
world right there. And there we go. So we
have the Hello world. So that's the
underline that appears underneath the subscribe box, if you want to add
that in right there, then you have the redirect link. So just things like that. Anyways, then you have
your testimonial section, so you can enable a testimonial
section if you want. Then you can have
overline testimonials, what people are saying. Then it builds this
out over here. Then you can add
in a testimonial, like as such, and there you go. So personally, I wouldn't add
in a testimonial section. Again, it's up to
you. I like this. A nice squeeze page. User can only do two things, enter the email or lick,
let me read it first. I really like that.
Then of course, you can add in
feature post section. If we enable that, then the
featured post will just appear right here, so as such. So anything that
you've tagged as a feature post will be
displayed on this page. So let me toggle that off, and then FAQ section over here. So you can enable that
and same structure, click over here to add, and
then add in FAQs as such. So again, I'll just
leave that off. But those are your options over here with the signup page.
18. Menu design and customization: Finally, if you want to change the menu item color and layout, you can
absolutely do that. So when you're on the
homepage, click on styles, and underneath here,
Global Navigation, that's where the settings are. So I just went ahead and set the background color to be
this light gray right there, and that's on template one,
but Template two looks like this. There we go. Template three, and
we'll change to, like, Template six. There we go. So again, you can play around
with this on your own time. I'm going to leave
it as template one. I quite like that.
And like always, make sure to publish styles to save all changes that
you make to your sites.
19. Wrap up: Okay, so our site is coming
together quite nicely. Now, there's just a
few tiny details on the back end I just
want to show you so you understand everything
about beehive. Alright, so we navigate
over here to grow. You have the referral
program, recommendations, magic links, and boosts. So the referral program, you can set up your own little referral program
for your newsletter where people get rewarded by
referring new subscribers. So if I click over
here for new referral, reward name, and maybe I'll give send out a promo
code or digital download. So add the reward, compose
the milestone email. So when people refer,
maybe like one person or three people to
your email newsletter, then they're automatically sent a milestone email that has a coupon code or
digital download, whatever, something like that. Okay, then we have
recommendations. So you can curate and share your favorite publications
with your audience. So recommending
other publications is a great way to
establish yourself, and it also increases
the chance of you being recommended by others. So by recommending others, you have increased the chance of your newsletter
getting recommended. So if we click over here
for recommendations. We have Daily Drop
from Cara and Nate, and then we'll click on
Add recommendation right there and then referred
subscribers. There we go. So you could set that
up on the back end. Magic Wink is another
unique thing. So you get a custom link
that you can share with someone else if they're going to promote you in their
email newsletter. And you can change what
platform they use. So maybe I'm working with
someone who's using Kits. So it says Convert Kit,
but it's now called Kits. So right there, give
them this link. Then they automatically
drive subscribers to me using this magic link. So anyways, that's
the magic link and then boost over here. So it's a powerful new way
to grow your audience, whatever is the BHiveNtwork, so you can boost your newsletter
to other Bhive accounts. But this requires money. Okay? It's not a free thing.
So let me click over here, and then we'll click on the monetize right there
and boost over here. So monetize with Booze. So this is the
boost marketplace. These are other accounts
that are currently boosting their email newsletter. So web Booze, $2 per subscriber, up to this amount to spend. So this is the boost
marketplace over here. So monetize your newsletter by boosting other publications. So if you boost
these publications to your audience and you
actually drive subscribers, this is like what
you'll get paid, okay? So you get paid that
amount per subscriber. That's just how this is working. It's a unique thing
with Beehive, and it only works with
the Beehive network. So other websites that
are using Beehive. That makes any sense? And
like I touched on earlier, you can set up paid
subscriptions over here. Paid subscriptions are
exactly what it sounds like, so you can set up
different tiers. People can subscribe to get content exclusive email content sent to them via
paid subscriptions. And finally, you have your
analyzed tab down there, so you have your subscriber reports so you can learn about your audience over here and how they're interacting
with your content, active, pending new subscriber
acquisition source, all this useful data. You have your post
reports over here. So your post report provides
a ton of information, verified Nat clicks, unique
clicks, open delivered. You can export this
as a PDF, as well. And you can also have your
clicks report over here to see what people are
actually clicking on and interacting with. Anyways, that is it
for this tutorial.
20. Conclusion: Okay, everyone. That's it
for my Skillshare course on how to create an email newsletter
website using Beehive. Hope you enjoyed it, and I
hope you were able to create an effective email newsletter website that serves
your audience. Anyways, my name is David. Good luck with your
email newsletter and have a great day. Bye bye.
David Utke, Web Pro and YouTuber
