Transcripts
1. Master Hook Creation: Ever wonder why some
videos go super virals, and then others
don't? Hi, everyone. I'm Ala Tello, and
I'm so excited to be your guide into this short
vertical form Video journey. With over eight years of marketing experience
under my belt and being named as a top voice of social media
marketing on Linking? I've had the amazing
opportunity to work from really small
businesses and start ups to multinational brands and dive deep into the word
of content creation, short vertical video form, and optimization of content. Now I'm thrilled to pass all this knowledge
to you so you can make your content amazing and make it stand
out from the crowd. But why you should come
on board in this course, we're going to discover the
content creation here and gm. I'm here to spill the beans. We'll explore the
ins and outs of short video content platforms
such as TikTok, Instagram, and YouTube and learn
how you can craft content that not only grabs
the attention of the viewer, but makes them be an engaged follower that
keeps coming for more. You are going to get
your content to shine. Whether you're new
to content creation or you're just looking
to spike things up. This course is full on hands on strategies that you can use to optimize your content
from second one. You'll get to play
around with hooks that are not only catchy,
but also are. I want not only to give you a formula that is generic
and everyone is using it, but I want you to find
your own formula that work your content, your way of creating and your
specific audience. We're going to have real
goals, real results. Do you want more followers? Do you want to revamp
your engagement, or do you want to just
create polar content? Whatever your content
creation goal is here, you're going to have results. We are focusing on how to
optimize your content. You can be as
creative as you want. You can be yourself,
you can be unique. You can have an amazing brand, and you can stand out
from the crowd by being you and find the most
efficient way to do it. Plus, I'm teaching
you how you can read your results to understand what you're doing and what are the results and metrics
that you're seeing? I know, I know we
want to be creative, we don't want to see numbers, but we need to take
a look to metrics. I am going to teach you
the easiest way to read your metrics to understand if your content creation is
actually giving results. What is in it for you? You'll become a pro in creating hooks that grabs attention
that are catchy, that are amazing in converting
content into virality. You are going to learn
how to tweak and polish your videos with
editing techniques that are super easy and don't need a huge knowledge
on editing platforms. You are going to understand how to read your metrics and how to analyze if content is
actually working or not. Close, you're going
to make part of a project that will
help you out to create one piece of content with different versions and we
are going to analyze it. I will give you my
personal consultation into what you can do to and a big bonus is
that you will join this amazing community of content creators that are here
to optimize your content. You will have a place to connect with people
just like you. I'm giving you a lot of
resources that you can use, such a guide to
create AB testing, a list of hooks that I
personally have proven to work on different accounts with different type of brands
that I've worked with, and also an notion
dashboard that you can use for your
content creation and keep track of all the
analytics that are important for you to know for
your content optimization. Basically, you can have it all. You will have the information. You will have the community
and you will have the resources if you
join this course. But Ala, what do I need
to join your course? This course is aimed to beginner to intermediate
content creators. I am not going to
teach you how to record the content
or how to utilize editing platforms rather
than strategies and tricks that you can use while
creating and editing content. You will need, of course, your content creation
tools such as your phone, If you use lighting or you prefer natural
lighting, microphones, if you use them or maybe you prefer to speak to your phone, and you will need a computer to just access all the files. You will need Internet
connection used to access all the
resources and of course, all the modules that
we're going to see. Or if you are a person
that is looking to go into more death and more
advanced techniques into short vertical video forms, such as TikTok Instagram
or YouTube shorts, and you are looking
for strategies that you can utilize in your content creation to make it better and have better results, then this is of course for you. I'm all about
keeping things real. Fun, relatable and
super engaging. This course is not
about only learning, it's about you experiencing, experimenting and
giving more power to your content creation. You can express your uniqueness. Are you ready to jump into this amazing content
creation journey with me? Let's make it an
unforgettable one. Join the course right now, start with your
project right now and have all the resources at
the tip of your fingers. I know you are already an
amazing content creator. Do you need that
advanced technique, that push that will get
you to the next level? What do you say? Let's
start right now. Come on. I will wait for
you in the other side.
2. Project: Hey, welcome to the course. I'm so happy that you decided to join us and to spend some time here trying to master your hooks and improving and
optimizing your content. Within this course,
you will find a lot of resources
on the part below. I will give you a lot of
examples of hooks and people and content creators
that I think work really, really well with their
content and that you can maybe find inspirational
to create your own. So I will leave you a file with a lot of hooks that I
know work really well. Please use them as inspiration, but don't forget of
your unique voice and all the different elements and strategies that you will
learn throughout the modules. This is just a base for inspiration that works
really well for me and maybe you're the
type of person that would work really
well for you as well. Also, I will give you a guide on all the steps that you need
to do for your project. But basically what I want you to do is just go through
each of the modules. At the end, I will give you
a little homework for you to are going to do
throughout this course is basically create one
piece of content with an AB testing of three to four different
versions and see the metrics of each
to select which type of content works best for
you and your audience. To do this, just follow the
guide and all the steps within it and that way you will have this content on the end. For your project folder, please upload the
script that you created on the module
for text hooks. Within that script,
it should say the visual or graphical
element that you are going to incorporate in each of
the versions or maybe in just one or two
versions of your video. Also upload the edit
versions of your video. You should have three
to four versions of the same video. For example, are creating a video with five different plants
for beginners, that the content, the main beef or
the main content of the video stays the same. What will change in the
different versions is the first one to 3 seconds
of the video. The hook. Upload each of the different
versions or you can share also the link to your platform that goes into these
different versions. Then you will need to upload these videos to your platform, whether it's TikTok
Instagram or YouTube And after 20 to 48 hours, I want you to take a
screenshot of the metrics of each of the videos and upload that to
your project file. What I'm going to
do is I'm going to go inside your project file, see the metrics and the
different versions of your hooks and try to give you my insight into what is working, what is not, and how you can optimize your content
to move forward. I will basically give
you a consultation into how you can improve your
content to make it better. At the end of this
course, you should have that has three to four
different versions, metrics about that video and
a result of what type of content works best for you and what you can improve
to make it better. You will have
basically a formula to optimize your own content. I'm really really excited that you decided to take this course. Go ahead and move
to the next module. We have a lot to learn.
3. How the Algorithm Works: Welcome to the exciting work of short vertical video form. More specifically to platforms that tailored to this content, TikTok, Instagram gels,
and YouTube shorts. Here in this module, I
want you to understand how really the algorithm
of these platforms work so that way you can
understand how to optimize your content and for it to be shown to
the right audience. Basically what these platforms want is that you stay
the longest in them. What they do is
that they utilize the data of all the
interactions that you've done within the platform to predict
what type of videos and content you will like the most and will make you
stay the longest. This is why I'm sure
you've heard about TikTok SEO or the
importance of giving more information to the platform
about your content so it can categorize it to find the best suitable
audience for it. But there is something
that is a little bit above SEO and it entices
the whole process of making your content
more searchable or more findable for these platforms and that is content
optimization. Particularly the craft
of creating good hooks. When you post a video to
one of these platforms, the video is shown to a small group of people
or a pool of people. This small group is
normally selected by **** Dog of the
understanding of your profile and the normal content
that you post on videos or all the information that you give within the
context of the video. Let's say, everything
that you put within the editor of the
video of the platform, everything that you
put on the caption, and any method thata that
can grab from the video. The video performance in
this initial stage will determine if it reach a broader audience or
if it stays limited. That's why you hear a
lot of content creators complaining about the
200 or 500 j views. It's because their
content is not really performing at
this small group of people that is shown
for the first time and then the platform
we limit the reach. Your content quality
is essential, but the reach is
determined essentially by the first one to 3
seconds of the video. This is a small window where
a person determines whether it's worth spending time
watching your video or not. Compelling a good hook. The good one to 3 seconds
of your video is crucial to captivating the audience and giving them a reason
to watch your video, to keep washing it, and to have good retention. This is basically the key of
breaking the 200 to 500 j. Now let's consider
two scenarios. One, your hook is
not really hooking. Your first seconds of the video is just
not really working and nobody is really deciding to spend time
washing your content. Then the retention rate
of your videos go down. Go viral becomes really hard and maybe even
impossible for you. Basically, the dormant of all of these vertical short
video platforms is not really seen why you
should go into the VIP zone. On the other hand, you
have an amazing hook. Everyone is just captivating. It is just really curious about everything
that you create. They keep watching your
video and they go to your profile for
more because they really really like your story. They really like the
way you're creating, the way you are presenting the content and you
are hooking them. This means virality comes
to you really easily, and the storan says, Come on, let's go
to the VAP zone. Your content deserves
to be there, deserves to be viral, deserves to be seen by more and more people because people are really loving you. Right now, what I want
you to do is go to your favorite short
video format platform, Instagram, YouTube
Short Tik Tok, and watch the content creator
that you love the most. Pay attention to the first one to 3 seconds of the videos. What is the aspect that
really hooks you in? What is something
that really tells you I really want
to see this video. I'm going to stay here. But if you tell me Ali, come on, I really have no idea where to look for these
content creators. No one is really hooking me. I don't know who to
see as an example. I am going to leave
you right below some examples of accounts
that I really like. I want you to keep Ani for these first
seconds of the videos, which accounts from the
ones that I'm going to give you really entices
your curiosity. I mean, all of us are
really different, but also there are formulas that you can understand
and you can learn, and that's what we are going
to do for the next modules. Go ahead, watch some examples, pay attention to what
you really like, what resonates with you, and also I will see you
in the next module.
4. Anatomy of Good Hooks: Great hook is like a compelling headline
in the newspaper. Were you the type of people
that read the newspaper? Because I remember
my grandfather used to take the
newspaper like nothing. I never could do that. Tell
me if you were one of those. A great hook is like
a compelling headline in a newspaper or a magazine. It grabs your attention
and pulls you in. It really makes you
want to stay there, no more about the story, no more about this person, no more about everything that you're seeing
in that screen. Right now, we are
going to break down the anatomy of a good hook. That way, you can create
your owns when you create your content and you will
make your content shine. Let's go. Number one, sparking curiosity,
the intrigue factor. There is no simpler
way to put this down. A good hook inspires curiosity, makes you think What I need to know more.
I want to know more. I cannot go ahead with
my life without knowing the final and to this content to this
video to this story. It is that enticing
tier that whisper you, there is more about this story. You need to stay till the end. Whether it is a cliff
hanger, an unexpected twist, a promise of a unique content, your hook should light up
curiosity in the viewer. Think of it as a puzzle the
audience needs to solve. For example, a video that might start with a
surprising scene. Or that it has a question
right in front of it. For example, this video from Redwood is really
interesting because it makes you gasp at the
very beginning of the video or this video that was super viral a couple
of years ago. I mean, you wonder, why
is this guy drinking this juice and in a skid
boarding? Where is he? You have so many questions
right at the beginning, and it just smooths
you into a story and it smoothes you
into a chill scene. Remember, the first thing
that I Hook needs to have is this curiosity is
making your audience say, I need to see where
this video goes. Emotional connection.
Reading your audience mind. The best hook
resonates emotionally. Let's not lie to ourselves. We are all humans. We are all emotional beings,
and emotion connects. Emotion makes bridges, and also emotion makes you
bond with other person, even if it's in person, or if it's virtually
through a video. When you speak directly to the viewers
experience, emotions, feelings, frustrations, it
makes them want to say, Yes, you got me. It makes them stay for more. Whether it's through humor,
empathy, or excitement, your hook should feel
like you're addressing someone directly as
if you are saying, gre, I understand you. This could be as simple as
sharing a common frustration, a joyful moment, or an everyday dilemma that
everyone goes through. It's about creating a moment of connection that makes
people say Yes, I want to stay for more
because this is totally me. One example that I have here
is this amazing creator. I love her storytelling
and how she makes common normal everyday
things like the movement of your body or how
your uterus work when you have the period, be something that
is really like, girl, I've been there. I know it is. Thank
you for sharing this normal thing that I
didn't thought it was normal. Number three, setting
expectations. A glimpse into the journey. Effective hooks set really
clear expectations. They provide a sneak
peek into what's coming. The viewer stage just to see
the entire journey of it. One of the best ways to make your video works nowadays
is to break down the story and show the end as
the beginning and then the steps or the journey
on how you got there. This really works when
the difference between the end result and the
beginning result is very, very shocking or is
very, very dramatic. Let's say you show
yourself at the end with an amazing outfit
for a night gala and then how you were before in
your straight white Pimas. Making your audience
feel like, Wow, I really want to know how she got there because I
want to get there. People love to see the
journey of things. That's why we watch a
lot of movies or we read a lot of books
because it's a journey, how a person, how a character got from point A to point B. You show how your
point B looks like, and then immediately after how point A looks like and then we will follow you
through the journey because we really want to
know how you got there. You can see examples
of these in makeup, fashion, beauty, even
in storytelling. Really, it's about
giving a glimpse on how the story ends and then just starting
the story right away. It just makes everyone
say like, Okay, I will stay just to
know the B four, the novelty factor,
daring to be different. Lastly, do not overestimate
the power of novelty. In a world where content is abundant and is all around us, being, being unique will
really make you stand out. This could be an
innovative film technique, and editing technique. This could be a way
of telling a story. A a unique perspective
are an unusual topic. The key here is to balance the creativity with
the reliability. You want to be
different and unique, but not so outlandish that nobody really understands what you're doing or
what you're saying. You want people to still
connect with your uniqueness, but just not be unique for
the sake of being unique, but unique for the sake
of being Basically, don't do something
novel and unique, just because it's
novel or unique. Do it because it resonates
with who you are with your character or the
character of your brand, and that way it will
attract more people, and it won't look like a gimmick just to
get more audience. In conclusions, the
essence of creating good hooks is the ability
to spark curiosity, connect emotionally, set clear boundaries and have
something unique or novel. Each of these elements
can transform a viewer into just someone that will
scroll your content away. An engaged follower. Eager to see what
you'll share next. As we move forward, remember all these principles and
think about how you can introduce all of these
different elements into your hook to make
it more interesting. Right now, what I want you
to do is I want you to go to all the examples that
we look throughout the video that you will
find right below here, and also all the accounts
that I showed you in the previous module
or the ones that you looked for yourself and
try to see if you can notice all these
different elements into their hooks or even
into their contents. I want you to notice what is the element that really
makes it for you? Maybe you're more
emotional or maybe you like more novelty
into your content. I really want you to understand
what resonates with you best because that way you
can make it your own better, and it will be easier. I leave you with your homework
and see you in the next.
5. Scripting Your Hooks: Come back. In this model, we're going to delve into the art of scripting your hooks. Remember, crafting
an engagement hook is not only about
grabbing the attention, but it's also about
creating a connection, giving a reason why
to stay longer. Let's explore two
primary strategies to create good text hooks. One, the reliability approach. Here understanding
your audience is key. Your goal is to resonate deeply with your audience
in those first seconds. Think about it like starting a conversation with your friend. What words would you pick out to start a conversation
with them? It's all about hitting those emotional chords or addressing the pain
points directly. For example, if your
friend has a huge issue with acne on the skin and
they ask you for help before. You could start a conversation about the topic with
them telling them like, Hey, do you remember the acne problem you
told me you had? Well, I hear about this product and I
think it's very good. Maybe you should try
it. Rather than Hi, hello. How are you? Yeah. Well, this
product right here, I tried it once and Well,
maybe I don't know. I think well, yeah, it can be good for you,
you see the difference. If you can make someone feel, this is exactly what
I need to see today, what I needed and
didn't know about it, then you hook them effectively. Second strategy, the
fact based approach. This method is like writing
a effective subject for an orient e mail or an eye catching headline
for a magazine. It's about being direct, informative and
solution oriented. For instance, discover
the five secret tool. Two different strategies
to write good hooks. This hooks promise
value and solutions. Enticing viewers to
state to learn more. It works really well if your
content is educative or if you want to give a
lot of information to your audience and
you want them to say, yes, this is the answer
to the problem that I am Now for the golden
tip, test multiple hooks. You've heard that right. Create different
versions of your hook. And test them in an AP testing. This means record two
to four variations of the same video with the only difference of the first one to 3
seconds of the video. Maybe you can do
one that is more emotional and then the other one that is more informational. Just for sake of testing, you can do one that is
not really hooking. That way you can see which one works best with your audience. Remember, it really
comes down to the type of audience that you have
and also the type of content that you feel more comfortable doing because if you feel forced to give informational
hooks, they won't work. You will sound like a robot
and nobody wants a robot. How do you test these hooks? Well, you create the videos, you post them in
your platform and then wait to see which
one performs the best. You can take the
numbers and make a decision based on
numbers and metrics. That will assure you that
you are making the right. Let's talk about the dos
and don'ts of text hooks. Do experiment with
various hooks. Diversity is key. Nobody likes to see one hook over and over and
over and over again. Don't start with bland
greetings like, Hey, hello. Hi, friends. Welcome
to my video. No. You need to be more
engaging than that. Do ensure that your hook aligns with the
content of your video. Promise what you will deliver. Don't do not mislead
with your hook. Do not make promises
that you won't deliver. Do not say that you will
give a solution that you won't end up giving.
Do be authentic. Use your voice or your
brand voice to create the content and to make your
hooks work even better. Don't sound like an infomercial. Authenticity bit
Celsi all the time. Do write from your
audience perspective, where they are and what do they want to know from
that perspective. Don't stick to a hook formula that you already know
it doesn't work. If it's a failing
formula, chin up. Do use different parts of your
video as potential hooks. Do you remember what we
talked in the previous video? Sometimes the end is the
best hook you can have. In essence, what you say in
your video at the beginning should be enticing,
captivating, and informative. As part of the resources
of this course, I will give you a
list of hooks that has been working for me and
different content creators, but use this list with caution. Remember, if one hook is over
used for too many creators, it doesn't hook anymore because
people are tired of it. You need to be novel. You need to have some uniqueness
to it to make it work. That means that the
formulas that are working right now and
the exact words that are working right now
and that you will see that least and also that you will see a lot in
different videos on different platforms, maybe are not the
ones that are going to work for you
and that is fine. That's why I don't give you an exact formula of this work after this
w after this word, but rather what type
of strategies you can use to create
your own hooks. Always test test test. The homework for this
module is that I want you to go to the
list of hooks that I give you and I
want you to select four hooks for you to use
in your next content. With those four hooks, I want you to test them out. Try to select one that
is more fat based, and that is more emotional. Maybe you can create one of your own based on one
of these formulas, and then you can use the basic way you would
start a content without any of this information and just test them out and see
which one works best. Remember, you change the first
3 seconds of the video or the first few seconds
of the video and the rest leave it as
it is for all of them. You don't have to make
four different videos, rather one video, and
four different startings. I'll see you in the next mode.
6. Visual Hooks: Are delving right now into the visual aspects of the hooks. In this module, we
are focusing on the power of visual hooks. Remember, a picture is worth
more than 1,000 words. In the rapidly w of
short video formats, your imagery is the first
line of communication. A lot of people
forget about this and focus so much
on optimizing what they say and the script
that they use for their hooks that
the visual aspect of the video is forgotten. Remember is one of the
most important ones. Patino will say that too. Let's see here some of the aspects that you need
to keep into account and you can use for creating amazing visual hooks
in your videos. One. The face factor. Let's talk about
a human element. It is a fact that as humans, we are more interested in
see other human faces. It's been tested time
and time again that when a picture or a video
contains a human face, people will stay there longer. We are just drawn to faces, and it's also a huge way to communicate things,
your facial expression, how your face is looking, if you're smiling,
if you're not, if you're moving, if you
are not How is your makeup? How you are looking
into the camera, if you are looking
straight to the audience, or not, even a nice s mile can be an amazing
hook for your video. This immediate human connection just sets the stage
for your content. Even more if you are trying to create a brand
that is humanized, or you are trying to build
your personal branding, you need to show your face. Signature visuals. Consistency in your
visual elements is key for brand recognition. I'm sure when you see this
type of red or this font, you already are thinking about a brand and even you can
taste it in your mouth. Well, you can do the same. Imagine oro creating one
specific color every time or have a
specific background from some type of videos, or maybe the way
you are presenting yourself in camera or the
elements that you have around. These elements can become the brand recognition
that you need, and when people see them
even out of context, they will think about you. Just becomes a visual treatment. One amazing example of
this is this makeup art. I mean, I'm sure you
see these type of videos and how she splash
the makeup on her, and you see other Merica videos doing the same and
you think about her. Color and contrast. Color evokes emotions
and grabs attention. That's why a lot of
brands spend a lot of money trying to decide what are going to be the
colors of their brand. Whether it's a bright outfit,
a dynamic background, or maybe a unique accessory, use colors at your advantage. They can set the mood, highlight the message that
you want to inspire and your brand's personality
and make your content pop. Engaging backgrounds. Your background
should tell a story. It can be an
intriguing location or a lively seen behind you, or it can be an
unconventional setting. This visual context adds a
little bit of depth into your video and you can use it to convey some type of story. For example, I'm using here
a little bit of greenery, a little bit of brick, and this is a way
for me to tell you, we are sitting down,
having a cup of tea, having a cup of coffee, and just being cozy talking
about this amazing topic. The element of surprise, introduce an unexpected
visual element. Like the elephant in the room. This could be something
that can be quirky or something that
can be out of place, like using a cooking spoon as a microphone or a peculiar
element in the backdrop. These elements can pipe
up curiosity and people will stay just to see
what do you have there? One surprising visual hook
that used to work very much. I'm sure you saw it in
some videos was you shaking a Starbucks ice coffee
in front of the camera, and people use it so so much that is no longer
hooking that much, but still you can use
an ice cope of coffee that you have or something that is interesting and
people will say, like, Wt, what is that? D dynamic entry. Let's not forget the
power of movement. Or entrance into the frame
can hook somebody up. For example, moving
towards the camera or jumping into
camera at some point, having some camera movements or some playful way to
walk around with it. Even maybe just
having your camera as a selfie and just walking around the city with everyone around. Having these type of movements
will make somebody be interested in what you're saying because you're like
moving with them. You're showing something
different that rather sitting down in
front of the camera. Remember, every visual hook
or visual element that you add to your videos need to
be coherent with your brand. It is not about
randomly throwing colors and elephants
in the room around. It's about having a brand
narrative and something that actually entices people to stay and make them
recognize that it's you, that is your content,
that is your brand, and that they want
to see more from it. Your visual hooks should resonate with your
brands identity, so we ensure that is something
that will hook people for the right reasons
and is not just a gimi. So right now, what I want
you to do is think about some different visual elements that will resonate
with your brand, whether it's your personal brand or the brand that you're trying to sell and see how you can
integrate those elements. Maybe you can think about the
colors that you want to be representing you or
different elements that can be interesting to have, maybe your pet, maybe
a book that you like. Maybe a Robert dog. Yeah. This is my friend. It can be whatever element
that you feel that will help out in your
brand's narrative and also will pop
into the screen. Remember, you can use movements, you can use the background, you can use everything that
you see into the screen. Just think about hooks not only as something
that you say, but also something that
you can show around.
7. Graphical Hooks: The vibrant word of short
vertical video format, graphic elements are like
the unspoken hero of it all. They are the visual elements,
titles, captions, moges, effects that compliments
your message and gives something interesting to see so the person will
stay for longer. These elements play
a pivotal role in reinforce your initial message, capturing attention
and enhancing the overall impact
of your message. Let's go into each of
these elements. One, titles. Consider titles as the amplifiers of
your text hook. They should align
with your message and also give a little bit more of information or give a push
to everything that you say. Titles are not just phone
elements that you can use, but are also places
that you can give more information and reinforce the message that you're saying. For example, if your hook is two strategies to create
amazing text hooks, what your titles can say is the formula to script
in your hooks. That way, these two
messages are just adding up and the sum
of its parts is much Use your titles also to increase that visual
aspect of your videos. You can use the
different fonts or colors to give more
power to your brand. Captions. I love captions
and everyone does. I know some platforms
are sound on always. But let's be honest, a lot of us see videos in mute or are just waiting to see the captions and we just go
through the captions, even though we're listening
to what people are saying. Captions can be silent narrators and can be literally
what you're saying, or you can add
different images or different words that can
be interesting for people. For example, one comedian
that I love that is called Francos Camila use
their captions and every time somebody
says his name, Franco, in captions,
they put Epatron. I love it and I feel
it gives so much more to his videos and people in the comments
are always saying, I love how the
captions El Patron, every time someone says Franco. Of course, it's not about making up some other texts
in the caption. But rather just give something interesting to your
audience and something that will give more of the message that
you want to convey. Remember, captions are also
very good for accessibility. If you are not a
native speaker of the language that you're
creating content on, for example, like me, English, captions will help
me out just have more clearness to my
message because I know I have some
accent or also will help me out to just add
something fun to it. OGs. These colorful or
expressive characters do more than what we think of. A lot of people connect
through MOG so much that they give so much meaning and message to everything
that you are saying. About modes as a way to
connect with your audience and also give to your audience a specific message that
they will understand, like a code message. Also modes are great
because they have different colors and they
spark different emotions. If you have some modes
here and there or even use them within your
title or cations, they will make the eye of your audience go through
the video much more and it will just
grab their attention and see like I just
want to see more effects. We cannot
forget about effects. It's one of the
principal elements of these short video platforms. Instagram has their own effects, TikTok have their own effects. Now YouTube are trying
to put them on on short. Please use them but
use them wisely. It's not about effects
and effects and effects. Just your video is like
a gimmick of itself, but use them wisely. Maybe at the beginning,
have a transition or have a nice effect on you if
you're making a character. This is a way to incorporate
different effects, but it's not just taking
over the narrative. Just be wise while use them, some effects can be too
much for your viewers. Just don't create a quash of different effects in
all of your videos. Select one maybe two, and use them consistently used to make them
part of your brand. Basically what you need
to ask yourself is, does this effect add
to my message or not? If it's not adding or if it's just deflecting from your
message, take them out. Basically, when adding graphical
elements to your video, creativity is your best ally. But remember, always keep
your target audience in mind. If you're using one Mod that nobody uses in your
target audience, it's not doing anything for you. The goal here is to
strategically use graphical elements to
enhance the message. This is what I want
you to get out of this If a graphical element adds to your message,
then it's a A. If it deflects from your message or doesn't add up
anything, it's a no. Now I want you to
think how you can incorporate different graphical
elements to your videos. Maybe think about the titles
that you can use with the different hooks that
you have written already, or how you can change up a
little bit on the captions, just to make it a little bit more interesting
to the audience. One easy way is just to add some MDs here
and there within the captions or add some colors that will
go with your brand. Now you have your homework, and I'll see you in the next module where
we're going to do editing.
8. Editing Techniques: Editing is the
magic one that will transform your content
from good to great, especially when it comes to
crafting irresistible hooks. The first few seconds
are critical. We already know this and
the editing can help you out to make sure that the
first seconds are really, really the best part. Here are some key
strategies that you can use while editing to
refine your hooks. One, avoid the
millennial breath. Trimming out any
unnecessary breath, any unnecessary
pauses or moments before you start talking is
really, really important. Nobody wants to see a video
that stars like this. Five ways or nobody wants
to see a video that stars. Five ways. Everyone wants
to see it five ways. Just go straight to the point. It is that, but no one
wants to see you breathing. Net's be honest,
you're just missing some vital seconds
in that breath. So just have your breath and
then on editing, cut it out. Start with the action.
Begin your video right in the middle
of the action. This approach grabs
the people's attention and you are just straight, just going straight
into the explosion, straight into the action,
straight into the beef. I know it is a little
bit confusing, but basically we want to
see you taking the step, not shifting your way
to take the step. T, disrupt the narrative. Sometimes the best start is not the beginning but the end of the video, or maybe the middle. Or maybe just some interesting
fact that happens right between the middle
of the beginning of the end in some
part of your video. Disrupting the narrative can
be highly engaging because people want to just get to the point that you
showed at the beginning. This is used a lot on
podcasts, for example, where some statement that
is very interesting, it's put at the beginning
of the podcast, so people will want to hear Everything that you want to say until they get
to that point. You can start a makeup
tutorial with the end result. You can start your
story with what happened at the end or
just before the climax, just before you go into the really interesting part or maybe in the
interesting part, so people want to see
the entire journey. Transitional hooks, use some transitions wisely at the beginning of your video. Maybe you assuming
right at the beginning, so people feel that they
are being struck by you, or maybe you just wipe out right at the
beginning of your video. People feel some movement, even though the entire
video is going to be you talking in
front of the camera. These transitions
will make people feel that they are
transitioning from the video they saw before to you and
it will feel just more interesting more active rather than the normal
way of scrolling. Again, you need to
be wise about this. You don't want to
be something that is too striking
for your audience. If they are not really used
to these rapid movements, maybe they will be way too
confused to see your video. It really depends
on your audience and what will hook them. Test it out, test some
transitions and see what works or maybe not transitions
will work for you. It really depends
on your audience. Remember, the Alliance is always the person to tell you
if it works or not. In summary, effective
editing is just taking out steps or
parts of your video that doesn't really work and people don't want to see at
the beginning and adding some parts that they will want to see
at the beginning. Just making your hook
more interesting. Also, one protyp that
I will give you is used to give yourself some options while
you're recording. If you are recording a video, just give yourself some one, two, three, four,
five different types of hooks, maybe visual elements, maybe going into the camera, maybe having some movement, and that way in editing, you can select the ones
that look the best or the ones that you feel actually
adding up to the message. Just give yourself options and in the editing
room, you can decide. I want you to do right now is take a look to the content
that you've recorded, put it into the editing platform or editing software
that you use. I personally use CAP code, but you can use
whatever platform that you prefer and try to cut the millennial breath or all the necessary moments that
you have at the beginning, and just leave the action. Leave the information, leave the beef that is
actually hooking, you stake out the rest. Don't be overly attached
to your content. I know sometimes it's
very difficult to cut things out
because you worked so hard and you recorded with so much love that you
want to keep them on. But sometimes do already know that they are not
going to work well. Be in touch with your
content and just cut it out and leave what really works.
9. Understanding Your Metrics: Okay, so you crafted your hook, you created your content, you edited, you added all
the elements, you posted it. Congratulations, but the
job is not done yet. Now it is crucial to delve
into the art of understanding your metrics or analytics,
evaluating and optimizing. In this module, you are going to understand the tools and
techniques to assess if your content is actually
performing well and how you can optimize them to make it
better the next time. First of all, give your
video some time to breathe. I know you just
posted your video and you're going to the
platform and like refreshing, refreshing refreshing refreshing
to see who gave the l, how many ls, how many
contents, I need to see. I need to see. I need to see
right now the analytics. No, let's just breathe. And let this set pass
because we need to give our video some time to actually
have meaningful metrics. Give your video at
least 24 to 48 hours of time before you
analyze all dead numbers. If you're posting, for
example, on TikTok, you won't be able to see
metrics before 24 hours. Just don't stress yourself. You made a pretty good
job posting your content. Now just forget about it for a minute and come
back the next day. Key to your evaluation
is the retention rate. Pivotal metric indicating
how long the people stayed, so how long they
watch the content. You can access this data
in the analytics part of each video and it is
depicted as this graph. Even if you're seeing
your metric in tiktok, you can play your video and see the retention rate and
see how it goes up, goes down, goes linear, or whatever metric
you have right now. This will give you
a lot of insight into how long they are
staying in your video and at what exact point
they are leaving or maybe at what exact point they are just
staying for longer. Normally, what you
will see if you're not optimizing your content is just a downward line
until basically zero. But when you start
optimizing your videos, you should see this line
going more horizontal, so that means people
are staying longer. The highest the percentage on the retention rate means
the more people stay. If your retention rate
graph looks like an L, this is a red flag. This basically suggests that your hooking is not
really working, everyone leaves
after a few seconds or even at the first
second of your video, and nobody is really seeing
the rest of your content. Let's see that your
content starts at 100% and just in the 2
seconds goes to zero. That means nobody saw
beyond 2 seconds. If your video was 3 minutes
long, Nobody saw that. It's time for a
creative revision, rethinking your approach, see if maybe you can shift your hook and also maybe you can shift the content itself, what type of topics you're selecting to create content on. Just first, shift the hook, if the trend of the L continues, try to shift the topics. The best thing you can do at this moment is just test
different hooks and watch that retention graphic and see which one shifts and
which one works best. A retention graph that shows a gradual step down
like it's very almost horizontal is
actually a red flag and is a shown of success. Your hook is doing its job. It's not normal that 100% of people will stay 100% of time. It's normal that we see
a downward step down, but it's so mellow that it looks maybe a little
bit horizontal. Maybe it's a little
bit more extreme, but it's not really steep. People are seeing the content and actually staying for longer. Here it is important to
observe if there are specific points where
people just drop. Maybe at the middle, you see a very steep drop or towards the end,
you see a drop. This means that until
that point the video is working and just at that
point it doesn't anymore. Maybe you need to cut it out, so cut that par off, or maybe you need to rework the content after that just
to make it work better. Normally, what I've
seen in my experience is when you see a
huge drop is that you promise some type
of information on the hook and when you see the drop is when you already
gave the information. People are just leaving
because of that. Maybe you need to just
drag the information a little bit more
for another test, or maybe just cut the video right there
because afterwards, it's just gibberish and
it's not really important. If you see no significant drops, if you see that stays a
little bit like downward but almost horizontal the
entire time, congratulations. You have an optimized video
that is working pretty well. You just need to reuse it and recycle the content
so you can use it for different topics or use it as your formula to work
with your audience. That is a winning video. While your retention
rate is a key metric, and this is why I spend so
much time going through each of the different
graphs that you encounter, don't ignore the rest
of your metrics, your likes, your views, your comments, your shares. Everything will provide you more information into what
people like or what people feel they are engaged
enough to comment or what people feel that is so useful that they need to share
with other people. Think about each of the signs as something that tells you that your audience is engaging in some way or another
within your content. Now let's talk about the
power of AB testing. I've been talking
about this a little bit here and there in
different modules. But basically, AB
testing is taking one concept or one idea
of video and making two or maybe even more
different variations with one small tweak to each of them to see which
one works best. Since we're working
about hooks, of course, I'm going to tell you
to AB test your hook. Please keep in mind that
you can AB test everything. You can AB test the
content of your video, you can AB test, the
ending of your video, anything that you
need to optimize, you can make an AB
testing and see what works best
within your audience. Basically, here with Hooks, what I've been telling
you all along is just create the same content, but with three or four
different variations of hooks. An example would be,
I want to create a video of five perfect
plans for beginners. So I create my video, one of these plant, one of
the other one, one of these. Then after I have the
content the main beef, the main content of my video, I just generate three or four or five or whatever amount of
hooks that I want. Maybe one hook would be
just straightaway me saying five best plans for beginners to have in your house. That can be one hook. The other hook can be, are
you killing or your plants? Don't be afraid, I'm going
to give you five plans that you won't be able to kill
even if you're a beginner. Maybe another hook can be I used to give all my plans, but these ones are alive, and I'm going to show you why. These are the plans that you
need to have in your house. You see these are three
different types of hooks. I can utilize the same
content that I recorded, so showing the five
different type of plans. Edit the different
hooks, version one, version two, version three, upload the three versions, and after 24 or 48 hours, see the metrics on
each of them and see which one performed
best, which one didn't. And why? If I see the
informational one performed best, then my audience prefers
informational fact based hooks. If my emotional one
performed best, then maybe that's the formula that I need to use
with my audience. You see this AB testing will give you the
information about which is the formula that work best for your brand
and your audience. This is not a premade formula
that everyone is using. This is something that
is very personal to you. That is why I really
encourage you Basically, by mastering
the evaluation process on the AP testing, you will be able to understand
what works for you and make strategic decisions within your content, not
just guesswork. Now your homework
is the following. I want you to take
everything that we've talked about on the textual
hooks, on the visual ones, the graphical ones,
the editing one, and create your content with three or four different
variations and upload it to your Then I want you to
put in your project the metrics that you got
from each of the videos. If you want, you can take screenshots of your metrics
and upload it there. I will give you my
insight into what I think the metrics
are saying and what you can make better on
your content to just have better hooks and have overall better performance
for your content creation.
10. Final Thoughts: Congratulations. You've
arrived to the end of our course mastering viral
hooks for short video content, and wow what a
right it has been. I'm super excited that you
join me in this journey, and I'm also super excited
to see your project files. I really want to see what type of videos and hooks you created, and what are your metrics. Remember, upload to
your project file, all the videos that you created, the different hooks and all
the process that you went throughout the guide that I
left you on the resources, and also the screenshots
of your metrics or the numbers if you don't feel comfortable
sharing screenshots. I will give you my
personal insight and like my consultation to you on how you can improve
your content. Leave also the link to your account and to
your video so that way we can all see them and
just give each other support. I'm really excited to see
the content that you create. I know it's going to be amazing, and I know you have
so much more to give So I'm here
to help you out. Remember, the social
media where is basically a roller coaster and is
always changing and evolving. Keep learning, keep testing, keep trying new things and keep giving spark
to your creativity, to your uniqueness
because that is eventually what is going to make you stand out from the crowd. Now I would totally love to hear your opinion
about this curse. Do you like it? Do you not? Please give me your metrics about everything
that you saw here. Please give me your feedback
on the part below or at the end of the
video The platform we will ask you
for your feedback. Please give your feedback,
give your review. This is very, very
important for me, so I can understand how I can improve my content and
my courses for you to have better
information and for us to continue this learning
in content creation. Your voice count big time. Please please don't forget
to leave your review. And don't forget, your
content creation journey has just started, every video counts, every
single idea counts, every single moment counts. Keep going. Keep creating your amazing content because I know the world
wants to see it, and I'm here to help you. If you have any ideas, if you have any questions, if something is
not clear enough, please leave it on the comments. Please share it with
all the community. Also, please share your accounts so that way we can
support each other. Don't forget to fill out
your project file so that way I can help you out
reading all your metrics. If you have questions,
please reach out. You can find my profile, you can find all
my social media. You can find my website,
everything there, so I can help you out with anything that you
might encounter. Massive thanks for picking up the course and spending
this time with me. I'm really really happy
to have you here, and I hope all this information help you out in your journey. Again, don't forget
to leave your review. I really want to read everything
that you have to say, and I'll see you
in another course. I give you a massive up
and let's go for more.
Alejandra Tello, Digital Content Creator
