Copywriting with ChatGPT and Generative AI Writing Tools

1. Welcome to Copywriting with ChatGPT: Welcome. I'm so glad you're here. I'm Brian Birmingham. I am a senior copywriter. I've been working in the entertainment industry for over ten years now. So whether you're just starting, if you're an aspiring copywriter, if you're a working writer, a freelance writer, if you're a small business owner looking to write for your business, everything that we're going to cover here is going to come in handy. Why learned to utilize AI and copyrighting. It's becoming an essential part of many jobs. This year, in 2025, Linkedn put out its 15 most in demand skills for the future of work. And, of course, number one on the list was AI that said, I've been seeing copyrighted job postings for freelance work, for full time work across the board that are looking for candidates who are proficient in chat GPT, or similar AI software to do the job more efficiently, more effectively, and in a more modern way than a lot of people are doing it. Going to go over some copywriting essentials. This isn't necessarily a copywriting course. I'm not going to dwell too long on the essentials of copywriting, but we're going to have to touch on some of it so that I can demonstrate basically what we're going for, what we're trying to achieve, and how we're going to get there. So we'll touch on these essentials. So we're going to look at some long form, some short form copy and see how we can utilize chat GPT in different ways that we're going to do is create a style guide with Chat GPT so that we have a reference point for all the writing that we do in this course and that'll keep it consistent through all the writing that we do. And then we're going to go over some proven prompts to get the most out of Chat GBT for your copywriting needs. So how are we going to go about doing all this? It's kind of a lot to take in and breakdown. And to me, the simplest way to do that is to create a brand from scratch for made up company. We'll make up a company. We'll see what that is. And starting from scratch, we'll see what kind of copy we can generate along Chat GBT. So it's important to remember that you are a storyteller. Any great copywriting across the board relies on storytelling. You have to create that connection with your audience with your target customers and knowing how to put some personality and some voice into what you're doing is going to help you take the writing that you might get from Chat GPT and make it a little less robotic and souls and more true to yourself. So that's just a nice little thing to keep in mind as you go forward that you are a storyteller throughout this process and throughout your entire copywriting journey, really. That being said, I'm really excited that you're here, and let's not waste any more time and dive right in. 2. What is Writing with AI? What You Shouldn't Do.: What we're looking to do is to write better with AI, which sounds, again, like a contradiction because a lot of people think of writing with AI as AI doing the writing for you, but that is not what writing better with AI means. The most effective thing we can do, I think, is use the prompts and the skills that we're going to cover in this course to create an effective writing partner for yourself. So anyone who writes knows, I'm sure all of you who are taking this course, have some writing background. Writing is a very solo insular activity. It's something that you know, it's an activity where you're just alone with your thoughts with your words and sometimes having a second set of eyes, another brain on something to just kind of throw ideas at you to bounce ideas off you, to give you feedback that you need is really important. I chat GPT can do these things effectively if we train it to do it effectively. Efficiency. This is why a lot of job postings are looking for candidates who know how to use AI to their advantage because as any copywriter knows, deadlines are a huge part of this job. So if you can meet those deadlines faster, all the better. Proficiency, just as a lot of job postings will want you to know Microsoft Suite or Office Suite, if you have a proficiency in chat GBT, that's going to help you out. On the surface, you know, it's just a tool bar that you can type anything into and get any number of results from. So knowing how to use that well is essential and becoming proficient in using AI in your copywriting. Consistency. Again, if you're a copy, if you're inspiring copywriter, you know that being consistent is essential when you're writing materials across a whole variety of mediums, a 360 campaign, whatever it might be. If you're creating all these assets for one brand, that voice needs to remain consistent throughout. So utilizing Chat GPT to create what I'm going to call a style guide, which we'll go over is going to create a boundary or sort of a guideline that you can use in your write going forward, and something that at GPT can reference when it's editing, revising, giving you ideas, et cetera. So it will help you to write more consistently across all of your assets. And just like the first one, you know, creating an effective writing partner for yourself, sometimes you need someone to proofread and edit your work. If you've read something four, five, six, ten, 20 times, you're going to start to miss things because your eyes have just gone over and over and over again. So feeding something into chat GPT and asking it to proof read it for you and to find those errors that you might have missed is essential. I'm sure it's going to happen to us in this course. We'll probably find little things here and there that we miss that it'll pick up on. So having that's really important, too. And as I touched on, what it does not mean is to just let AI do all the work for you. So there are so many reasons why this is not a good way to go. But sticking to a strictly technical point of view, if you let AI do all the writing for you, your writings it's going to suck. It's not going to be good because hat GBT is not great good writing. It doesn't write if it has no guidance, especially, it doesn't have a tone of voice. It doesn't have a clear vision. It's really just pretty dull generic content. And if you're relying on writing this way, you're going to be putting out the exact same thing that people who aren't proficient in using hat GBT are putting out with their copywriting. So understanding how to use it well and how to use it as a tool as opposed to something to just write for you is really important. That said, You are the writer. AI is the tool. I think that's the simplest way that you can look at it going forward. Make sure that you're in control, and you're the one who is steering the ship. You're the creative director. You have the vision and the point of view, and Chat GPT is there to assist and help you. So looking at it that way is going to go miles and helping you create copy that is original, that's voice driven, that's different and unique and speaks to whatever you want to be speaking to in your writing. 3. ChatGPT: Our AI Writing Tool of Choice: I mentioned Chat GPT a lot. There are a handful of other softwares out there. I'm using Chat GPT in this course because it is, I think the most accessible, and this is something that all of us, all of you can use in the same way that I'm using it. Likewise, all the prompts that I've tested that we're going to go over are used in hat GPT. So this being as accessible as it is, and I'm using the free version two, upgraded anything. So this will make it easy for all of us to be on the same page. So to speak, with what we're doing. So chat GPT is going forward. I have nothing against the other softwares out there. I haven't tried them, but this will be the best for our purposes. 4. 4 Quick Tips to Improve Your Writing with AI: So before we begin, let's look at some tips to improve your ability to write with AI. First, become an expert on the brand that you're writing for. So if you're on assignment for someone or if you're working in an agency, you're going to get a lot of background information on the brand that you're writing for, and you'll kind of know where you're coming from and where you're trying to go. If you're starting from scratch, you're going to kind of find this along the way. Wherever you're starting from, whether you're starting from knowing or not knowing, making sure that you become an expert as you're writing is going to really help you to write better going forward. Study other copywriting that you encounter. So all of us encounter copywriting in the world, whether you're getting marketing emails, if you're seeing stuff on social media, if you're watching a movie trailer with a really especially good back end line that some great copywriter wrote, if you're looking at a billboard, whatever it is, you need to kind of take off your consumer hat and put on your analytical hat. And start thinking about what works, what doesn't work. If you get an email that tells you, like, a long story about something, is that annoying to you or do you enjoy that? Would you rather have something more concise? Would you rather have something more detailed? Think about these things in that kind of way and what you're going to try to achieve in the writing that you do? Always work to improve your own writing and your ability to tell a story. Simply put, you have to know how to write well to write well with AI. If you get into Photoshop and you start messing around with a picture, it's not going to matter if you don't have a good sense of photography or design. You're just going to be poking things around and not doing very much. It's the exact same thing with using AI and copywriting. You have to have that ear, that eye, whatever you want it to be, that ability to tell a story is essential to writing well with chat GPT. Finally, make sure you trust yourself. You're going to have to read a lot of material that comes out of Chat PT, a lot of material that you write yourself. Make sure you have that intuition that you know what you're after, you know what you're looking for. You know if it's not quite right, you know if it's exactly right, but make sure you hone that ability to really trust your instincts. And that is where we're going to start. So all that being said, I'm really excited that you're here, and let's not waste any more time and dive right in. 5. What Does Good Copywriting Do?: Copywriting essentials and how AI can help. So in this brief section, we're just going to talk about some of the fundamentals of copywriting and what it does and how we can use chat GBT to help us write better to do the things that good copywriting ought to do. So as I mentioned in the last section, good copywriting tells a story. I think this is true whether you're just writing a two word caption for a social media post or if you're writing a long blog post for your website, need to tell something that is going to connect with your audience. I think that's essential in copywriting, too, obviously, is connecting with your target audience. You need to have something in there that's going to hook them, that's going to grab them, and that is going to be relatable. Good copywriting informs. It has information inherently tied within it. So you have to find an interesting way to inform your audience of what you're trying to inform them of. Likewise, educating, sometimes you're telling people something they don't know, and I think that's a big part of writing obviously is trying to tell people why they should do, buy, get whatever you're trying to tell them to do buy or get on that note persuades. If you can't write persuasively, you're going to have a hard time as a copywriter. So persuasiveness is a big part of it. And that's a big part of calls to action, which are essential in copywriting. This is everything from getting you to sign up for a newsletter to buy a product, to try a free trial or something. So all of these things are pretty basic fundamental qualities of good copywriting, whatever type of copywriting you're doing. And we're going to look at how AI can help with that. Going to start with brand and copy. This is all encompassing. Brand and copy is just if you have a business, for example, the overall vibe of your business, your voice, whether it's silly or serious or smart or goofy, whatever it is, your brand and copy is what defines your voice as a brand or a company. So whether you're talking for your own business, if you're writing for someone else's, all of the copy that you write encompasses the brand and copy. We're going to look at website copy, specifically landing pages about pages and emails. And on this note, there are so many forms of copywriting. And I picked for this course, what I think is going to be the easiest to adapt to other forms of writing. So we've got some longer form stuff to look at, some mid length stuff and some short stuff. So the prompts that we're going to cover and how we're going to use chat GPT is going to be applicable to all forms of copywriting. We're not going to go into depth on very specific forms of copywriting across the board. So we're going to cover web copy. I think landing pages are a great place to start and about page just a short paragraph about your brand, and then writing emails because that's also an essential part of any marketing form copy. So this is going to include stuff like headlines, social posts, captions for social media posts, whatever it might be. 6. How AI Can Help with Copywriting as an Effective Writing Tool: So how can we use AI as an effective tool to do all of these things and all of the assets we have to create as copywriters? The key way that we can do this is through prompts. So I talked about that in the last lesson. We're going to look at how using the right prompt in the right situation will assist you in all of your writing needs. Search. I think this ties almost more than anything else to efficiency for me because if you've had to Google a lot of different information for a certain brand, you know how long that can take and how arduous that process can be. If you use chat GPT well, it can just distill that process into seconds even. So learning how to use it critically in research is going to be essential for us. Critical assessment. Having another set of eyes to look over our work to point out our weak spots to show areas for improvement, to show things we might have missed. You can't just necessarily ask GPT to tell you what's wrong with something. You need to know how to do it in a specific way so that it fits in with everything else that you're writing. All that branding copy that we're creating for our products. So we'll take a look at that, as well. And then idea generation. I think people who aren't great with AI will ask chat GPT, or whatever program they're using to give them ideas for a blog post or a social media post. I think if you do this, you're going to get the same results as everyone else who keeps asking those same questions. So what I think is really interesting to do is find a way to ask chat GPT, to ask you questions that will get you thinking differently than you would on your own. This will help you to think outside the box. It'll help you to stay true to yourself and your voice and what you're doing, and it'll get you places that you didn't know you can go if you know how to ask it to ask you the right questions. Of reading and grammar. We talked about this. Anyone who writes can talk about it endlessly. It is just essential to have an extra take on your work to point out things that you might have missed and word replacement. I think as a copywriter, I've used the source all the time. I've used the sources to look for different words, and it's great. But sometimes it's not very effective or efficient because it doesn't take into account the context in which you're writing. So we're going to look at a specific prompt that I have that'll help us to find new words within the context of what we're writing that'll be more tailored to what we're doing. Let's get to writing. All that being said, I think we're ready to rock, so we're going to create our brand voice from scratch. Let's head over to the next lesson and get started. 7. Why You Need a Style Guide?: Creating an effective writing partner. So we're going to start by creating our style guide for Chat GPT. This is where we're starting because essentially, if we don't do this, then Chat GBT will not be an effective writing partner, and everything we do is going to be kind of across the board. So the first thing we need to do is establish what our style guide is going to be. So this will make Chat GPT able to help us to critically assess our writing, to keep it consistent, to keep it on brand, to keep the voice in the same tone that we want it to be throughout all of our writing materials. Again, hat GBT does not write well. So doing this, it will be able to help us write well. We don't want the generic content. We want to have a clear, well defined brand voice because that is essential for any copywriter. This will help us to get the best feedback we can possibly get on our writing too, rather than chat GPT saying, Oh, this sentence doesn't work because it doesn't have an Mash, for example, because chat GVT writes with dashes and basically every sentence that it writes. It's a clear telltale sign of chat GPT writing. If you see something that has dashes all over it. So making sure that we know what we're after here and being able to get tailored feedback on our work is going to be really important for us. And like I said, this will ensure consistency across everything that we do. Here's a fun pun for you. I'm sorry kind of that I did this, but here we go. So we're going to roll with artisanal honey. And before we get into this, I want to clarify that I have no experience with beekeeping or with honey. Or anything. So I'm kind of flying by the seat of my pants here. I chose this because I do love bees. I think they're fascinating, and I love good honey. But I also think that choosing something that I don't know that much about is going to really take this whole taking an idea from scratch thing to the next level. This makes me even less clear on what we're going to do and where this is going to go. I'm excited to find out. So let's see what kind of style guide we can create for our artisanal honey company. So without a style guide, without any context, we're going to ask Chat GBT to write about section for us. So we'll just ask for a three to five sentence paragraph for an about section about our new online artisanal honey business. So let's take a look at what we get there. Okay, here is our generic prompt, and let's see what we get. And as expected, a pretty generic result. So this is fine. It's coherent. It makes sense, but it's pretty lame. It doesn't tell our target customers anything about who we are or have any unique qualities whatsoever. So if we're going to define a brand voice that's going to make us stand out, we're going to need to get more creative and more specific so that we can turn chat GPT into a more effective tool that we can use for future writing needs. Okay. So how can we fix what we got? It was, you know, it wasn't very great. So we can go about this a few different ways. We're going to have to research the competition. We're going to need to know what other artisanal honey companies are out there that are doing well. We're going to need to know who the target demographic for this type of product is. And we're going to need to start generating some ideas for ourselves. What tone do we want to have? I think with a brand like this or a product like this, too, you can go a lot of different ways. You know, some might be a little bit more earthy and spiritual almost, and some might be kind of playful and punny and some might be very nature forward. So starting to think about that is going to be important for us. And then we'll put these materials together from this idea generation to build a guide with hat CPT. 8. Research Prompt: Understanding Your Competition with ChatGPT: Let's start with research. So here's a great prompt to research the brand that you're writing for or the area that you're writing in. So I'm building a brand narrative for new online business selling artisanal honey. Please show me a list of similar brands in the key demographic for this type of product. So let's start there and see where Chat GPT takes us. With our prompt loaded into chat GPT, let's see what kind of results we get. All right. So right off the bat, this is great. So all of these companies are doing exactly what we're looking to do. So this will be great for us to look into when we're trying to think of what we can do that will make us unique, as well as knowing our key demographics, who we're targeting, and who we're speaking to in all of our brand and copy. This even included some brand positioning tips, which I did not expect. So this is good stuff to keep in mind and a great place to start when you're building a brand voice. So what does this tell us? This tells us who our competition is, who we're speaking to, and what we might want to consider when we're writing in our brand voice or creating a brand voice for B, for our honey brand. So as someone who's had to do a lot of research on target demographics and competition, just putting in this one prompt and getting this information saves tons of time. So right off the bat, we've already saved ourself a lot of time. We're working more efficiently. And we have this distilled information that's going to help us shape the way that we talk about our honey. 9. Idea Generation Prompt: Defining Your Brand Voice: Next step to getting our brand in shape is finding our voice. So this is going to lead to the idea generation prompt that I mentioned earlier. So like I said, you don't want to just ask hat GPT to give you ideas for what your brand voice should be. You can, but you're not going to get anything that's especially unique or different from anything else out there. So let's put this prompt into chat GPT. We're going to ask it to ask us some questions. We're going to see what those questions are. I'll take the time to answer them separately. And then once we do that, we're going to be able to start building out our style guide. So let's try this prompt out and see where it gets us. With our prompt loaded, let's see what we get here. Okay, so off the bat, you can see that these are great questions that are going to get us thinking about our brand in a different way. If we take the time to answer these questions thoughtfully and creatively and honestly, this is going to go miles in helping us to find a voice that's unique to us that will shape the way we talk about our brand across all of our brand messaging. So starting here, we can go through these questions and begin to build our style guide. Rather than take you through the whole process of me writing out these answers, I encourage you to go into the course materials, take a look at what I wrote. It's all just really kind of top line stuff, sort of just a brainstorm. You can answer questions like this without having to overthink it too much, without having to try to be too precious with it. Because when you're kind of just letting yourself go and answer these questions the way that you feel the most natural answering them, you're going to get results that are more true to yourself, and we're going to take all of that information and kind of distill it into a more cohesive brand voice as we go on. So take a look at those results, look at the questions that Chat GPT asked me, look at the answers I put in because that's going to inform where we go from here. 10. Style Guide Prompt: Create Your Style Guide for ChatGPT: We're going to put it all together now by creating a style guide for ourselves. So this is a great prompt. I love this prompt. I'm going to provide chat GPT with the research that we got, as well as the answers to those questions that I just put in. And we're going to use that to inform the style guide that we're creating. So you can do the same process. If you have additional materials for a brand you're working on, whether it's a brand that's pre existing and there's a lot of work out there already that chat GBT can reference, or if you have images, articles, blog posts, whatever it is that you have that can kind of inform where you want to go, it's almost like a vision board distilled into a style guide. So creatively, think outside the box. Starting from scratch, I think this is a great way to go to take these ideas that we just came up with and put it together and start to build something with it. But this can get as specific or as broad as you want it to be. So I think we're coming in fairly broad with the answers to these questions, but I think it'll still be really useful. Check out this prompt on the screen. I'm about to put it into chat GPT, along with everything else. And we're going to get an interesting style guide out of this, I'm sure. So let's take a look and see where we get with it. Okay, so here is a very long entry that I'm putting into chat GPT. The first is our prompt that we just went over to create the style guide, and then the rest are all of my answers to the questions that we got from the Ida generation prompt. So you can go through and read all of these. They're going to be in the included course materials. And then in addition to this, I put the key demographic information in here as well. So you can see that we've got a lot here, and we'll see what this gives us when we put it in as far as a style guide goes. You can see, this already is coming up with a good personality for us based on our answers, good tone of voice. And all of this stuff is in line with exactly what I answered in those idea generation questions. So for me to have this and for Chat GPT to have this, this will be essential in keeping the rest of the writing that we do for this consistent and on brand, and it's a great reference that we can use, whether we're asking Chat, EBT for help, or just writing something on our own. So saving this is essential for us, and this is something that could take tons of time if you didn't have a tool like this to help you. So I'm going to save all of this, as well in a document that you can access in the extra course materials. But going forward, this is going to inform everything that we do for the rest of this course. So take a look through it, get to know it, get to see all this great information that it gives you, and then we'll see what comes up next. Look how far we've come in just this really short lesson. We've gone from this extremely generic prompt result for an about section for our new B company to having a fully informed style guide and all this research and all this information. So with that being the case in this just quick span of time, getting this extra information out there, seeing things start to take shape, let's see if we can do create a better about section for ourselves with the information that we have in place. So I have this second prompt here that asked Chat GBT to do the same thing that we first ask script to do at the About section, but with the style guide in mind to inform the tone of voice that's going to come across in the about section. So let's take a look and see where this gets us. Okay, so let's see if this gives us a better three to five sentence paragraph for our about section than we got the first time. So, yeah, I think this is good. It's not perfect, but it's way closer to what I would want my brand voice to be than we got the first time. So having this as a reference as a starting point is something that we can use to get some ideas going to make something that we might have to rewrite a little bit later just to tweak it to be perfect for us is a great way to go. So I'm happy with this. I think this is a great starting point for us, and now we're going to go on to build out some more intricate copy, some longer form copy, and keep continuing to build this brand out. So let's see where it goes. 11. Before + After: Using a Style Guide to Improve Your ChatGPT Results: Before we officially move on, let's just take a look at how far we've come in this short span of time just with this information that we've gathered, put together and said back into chat GPT. So here's the first sentence of the generic prompt, and as you can see, it's an extremely generic result. And here is the first sentence of the style guide version. It's not exactly right. It's kind of lame. I don't really like the waggle dance thing. But at the same time, it's starting to have a little bit more personality. So we're heading in the right direction. What I did is I just did a quick revision of this and you can see the notes that I made if you go into the course materials. So one quick rewrite just to get it a little more in line with what I'm going for. So feel free to read through this. I think this is a much stronger about section, obviously than we got from putting in our generic prompt. And I can start to see the brand voice that's starting to come out of what we're doing here. So this is going to inform the rest of the writing that we do. So we've got some more to look forward to ahead. So look at AIDA copywriting. If you don't know what that is, that is attention, interest, desire, action. We'll talk about that in the next section. We're going to create some more writing assets. We'll look at web copy, email copy, and short form copy, which is something like a headline. Then we're also going to look at new prompts for critical assessment of our writing, persuasiveness, word replacement, and proof reading and editing. So there's a lot to look forward to. I'm really excited still to see where this goes and how it takes shape over time. So let's head on to the next section and see what we can do. 12. Naming Our Brand with the Help of ChatGPT: Copywriting in action. So it's going to be hard to go forward with more writing if we don't have a name for this business. So finding a name is something we can also obviously use hat GPT for, and I think this would fall under the more like short form copywriting type of thing you can do with hat GPT. So here's the naming prompt. Again, sometimes if you're working on your own business, you already have a name in mind. You're working for a preexisting brand, obviously, this won't be relevant to you. But if we're starting from scratch, if we're on a tight deadline, if we need to find a name fast, this is going to help us to get things moving. So I need a name for this company based on our style guide and our About section. Please provide me with both thought starters for coming up with a name and several name options as well. Going to do a quick sidebar here and point out that I used the word please in a lot of these prompts. You're talking to a robot. You don't need to be polite. It's just kind of the force of habit. And I think it's a good habit, so I'm not trying to not use it, but take that for what you will. I realized it was kind of weird as I was going along, so it's going to come up in other prompts. You don't have to use it, but that's just why that's there. Anyway, let's take a look at what we get with this naming prompt. So let's take a look at the results for our naming prompt that we put in here. It looks like we've got some good thought starters here. This is similar to when we put in the idea generation prompt and got things some questions, some thoughts, some ideas to get us thinking a little bit outside the box of what we might think of for a name. And then the names that Chat GPT came up with, I will say that I would never name a company waggle and Bloom. Interesting, but they're not that great. So I think at the very least, having these words is also going to help me when I'm thinking of a name that I could come up with on my own. So taking this language, taking these thought starters, I'm going to be able to think of something that's unique to me and unique to this brand that we're building, and then we'll come up with a good name and build out our website copy from there. Looking through those names, I think the coolest one was Queen and colony. Again, there's a lot there that we could work with and we create something totally different and unique with. Queen and colony is actually a really interesting name for a hunting company, I thought because it's a little bit it's not right on the nose. It's interesting. You read it, and then you think you realize it's about bees. That's a really cool name. But this also just goes to show that you cannot take chat GPT at face value because Queen and Colony is actually already a artisanal honey company that exists online. So make sure you're checking all your results, make sure that the information hat GPT gives you isn't already out there in the world. So that being the case, I think we should keep exploring with this. So I'm going to try a different prompt, see if I can get somebody that incorporates my name Brian into the title, and let's see where that gets us. So let's come back to this here and see if we can get some more names generated with My Name Incorporated. So and then mission give us some options that will be less likely to have been used by other companies. And maybe this won't work out for us, but it can get things going in a different direction. B Ryan. That's something. As is waggle with Brian. But again, this is getting us just more options that are good, a lot more to think with. A lot more to play with. Brlogy is interesting take. So I'm going as is honey and Brian, I'm going to look through these and see what I think if there's anything here that works, anything that can be turned into something, and then we'll go from there and hopefully land on a name. So that list had some interesting stuff. I think my favorite was Brian and the Bees. It's just it's a little bit playful, which seems to be the direction that this is going. It's kind of fun. I think Brian and the Buzz is more interesting because Buzz is one of those words that is usually associated with something people are excited about or something that's getting a lot of attention. And this is kind of ambiguous and interesting. So going forward, our artisanal honey company is going to be called Brian and the Buzz, and I think that will inform more of the writing that we do. So just like that, once again, we've got the About section. We've got a good sense of our style, and we have a brand name, so we can start building out some more assets for ourselves. 13. Writing Our Landing Page with the Help of ChatGPT: So I want to start with Landing page Copy. When you visit a website, obviously, the first page that it brings you to is going to tell you whatever the brand wants to tell you about itself. Sometimes that's just an email or an address. Sometimes it's a long story. I'm going to take this opportunity to do something that's a little more long form. Going to take a look at the AIDA structure that I mentioned. This is a pretty common structure in copywriting across the board, whether it's emails, blog posts, landing pages. It stands for attention, interest, desire, and action. In other words, that's a call to action at the end to get the audience to do something. So you grab their attention, you get them interested. You make them more you make them desire while you're trying to sell them and then take action after. So I think this is a great structure that we can use for our landing page. How should we go about this? Attention. I think, as I've mentioned, connecting with your audience with a story is always the best way to form that connection and to get someone's attention. So we'll want to start off with a story about my passion for bees and honey. Interest. So what are some interesting fact about bees or honey or how my story ties into my story ties into these interesting bee, honey, apiary facts desire. Straightforward. How do we get everyone to want to taste this amazing artisanal honey that we're making? And then action, what are we going to do to tell them, tell them how they can go about doing that? With this stretcher in mind, we can put in information similar like we did to building our Style Guide. And from that, we can use chat GBT to help us build out some really effective landing page copy. And once we do that, I'm going to show you how we can fine tune that, get it really strong in line with what we want it to do. Let's take a look at what I wrote for the AIDA format. Again, just like with the idea generation prompt, I just kind of went for it. I didn't overthink it. I wrote down stuff that I wanted to communicate to our prospective customers on this landing page for each section. So we'll take a look through that. We'll feed it into chat GBT, and we're going to see where that gets us. So I'm not going to read through all this with you because that would be tedious, and this is all included in the course material. So I encouraged you to look through it if you're interested just to kind of see where we're starting and where we're ultimately going to get. So I just wrote a little paragraph for each section of this, and this is all made up information, of course, except maybe for this first bullet point here, but that's a whole other story that we're not going to get into right now. Um, but, you know, this is written out in a way that feels fairly cohesive. I think it gives hat GBT a lot to work with when it comes to putting together good landing page copy, but it's still a little bit, you know, a little stream of consciousness, a little brainstormy, it's not perfect. So I think hopefully taking this information using the prompt that we're going to look at on the next slide and putting it into hat EPT, it will put it into something that's cohesive and that we can work with to create a good landing page copy with a nice call to action at the end. So let's take a look at our landing page prompt. So with that information in place, we're going to be able to feed that into HATEPT along with this prompt to generate a good landing page, some good landing page copy, I should say, with our desired structure. So as you can see, I've got this here using our style guide, once again, always want to refer back to that so that everything is in a consistent tone of voice. To inform the writing, please take the below information and format it into cohesive copy for a lambing page on my website. Then I lay out the structure that I'm going for here. Tish give me a pretty close version of what we're going to go for. Let's put this in along with the information we just reviewed and see where that gets us. Okay, so let's give this landing page prompt a try. So I've got the prompt right here, and then below that, I have copied and pasted the AD IA information that I just showed you in the previous demonstration. So if I click this, let's see what kind of landing page copy hat GPT will generate for us. So so far, this is looking good to me. It's a good first draft. It's not perfect. Presentation ahead, we're going to edit this and use some other prompts to get hat GPT to edit it for us as well so we can work together and turn this into something that's really going to work for our page. So one of the old adages of writing is that writing is rewriting, and that's especially true here when we have chat GBT generating this information for us, taking what we give it and formatting it into a first draft of what we're after. Let's review what Chat GPT did. I'm going to show you the tweaks that I made. These didn't take too long to make. I just went through and edited it. So let's take a look at what I did and see where that left us. Let's take a look at just a few of the edits that I made here. A lot of this is personal preference in just the way that I would revise or write it based on what sounds best to me in my head or if I read it out loud. So this could be different for anybody. A lot of this just reads better to me. It feels more unique to me in my voice as a writer. There are some things, too that are just not great writing at all. For instance, this part that I crossed out, Sersulta down a hill, like a cartoon character in a nature documentary. That doesn't even make any sense. So these are the things you really need to watch out for. When Chat GPT writes something for you that you give it, make sure that you're reading it carefully, going through everything that you can and doing whatever you need to to make it sound like your own voice. And that doesn't have to be perfect on the first pass. You can make edits like this and continue to revise and tweak it as you go. Remember that what it gives you is really a starting point. And we're going to look at other prompts to get this further along and in better shape, but doing this first is going to go miles and getting us there. So I've taken a lot of this stuff out. Also, this sentence didn't really make any sense. I would have happily lived a B free life, even if it meant sacrificing pride, composure and smooth first impressions. That's just kind of a contradiction to everything that was above. So another thing to watch out for is make sure you don't have things like that that just don't quite add up. Rest of this, a lot of just my own personal preferences, things that I thought would make it read a lot better. And another thing to watch out for, again, is M dashes. I think I mentioned that earlier, but Chat GPT loves dashes and uses them with what I would call reckless abandon. So I cut a lot of them out here. That's where you see a lot of the red periods or as that I've thrown in just to make it read a little more clean. Anyway, with this with these edits, this didn't take me that much time. This took a read through, a quick revision pass, and now I've got something that we can move forward with. In the next slides in the next prompts that I'm going to demonstrate, we're going to use this version once I clean it up and change the color and get rid of all of the crossed out sections that I have here. But we'll move forward with this and I think we're going to be able to turn this into something really great. 14. Critical Assessment Prompt: Improve Your Writing with ChatGPT: So now that we have a cleaned up version of our landing page copy, something that feels a little more authentic to what I would write and to what I'm going for, we can start to really break this down with some other prompts that are going to really strengthen what we're doing and get us the best possible version of this copy that we can have. So I love this prompt. Critical assessment is essential for any writer, and I don't know if you've written anything on your own or something for work and you've not had anyone to show and maybe you show your friends or something. And your friends tell you that what you have is great, and it's nice to hear, but it doesn't really help you to improve the writing. So prompts like this are going to be essential in actually giving you some honest, useful critical feedback that can help you to build out your writing further and to really strengthen it. This prompt, please evaluate how successfully this landing page copy communicates by honey Company's core message and addresses the interests of our key demographic. Again, that's from the research prompt that we did earlier. It is important that this is clear, engaging, easy to follow and on brand based on our style guide. Please identify any areas for improvement. So putting this in there with our cleaned up landing page copy, let's see where that gets us. So here we have our prompt, as well as the cleaned up version of our landing page copy. And let's see what we get when we ask for a critical assessment of our copy so far. So just like everything else that we've received, this is going to be something that we can take. We can look through. We can read it in conjunction with the landing page copy that we have. And we can make any adjustment that we need to. So I think this is a really useful critical assessment of what we have so far. And this is the same kind of assessment you might get from a mentor, from a supervisor, from anyone that you're working for in an agency that will help you polish what you're writing and make it as strong as it can possibly be. So with that feedback, I'm going to go ahead. I'm going to put the feedback from hat GBT side by side with our landing page copy, make those tweaks, and then see where that gets us. So this is going to be a little tight on the screen here, but I think it's important that we can see these two documents side by side. So on the left here, I have Chat GPT's critical assessment of our landing page copy. And then here I have a version that I'm going to edit as I read through this. It's always important to look at what's working well. That's great just to make sure that what we're going for is coming across to Chat GPT, at least. And based on what it says here, I would say that it is. So we're getting to a good place with this. So let's go take a look at the suggestions. And we'll take a look here at this first one, repetition in paragraph three. The more I learned about bees, the more my interest in them grew. This is a sentence that I added in, and this note about it being a bit redundant, given the sentence before and after is actually spot on. I totally agree. It doesn't need to be there, and I think we should cut wherever we're able to to make this feel concise, easy to read and easy to digest for our customers or anyone who's reading our page. Their suggestion that fascination turned into full blown obsession carry for beat. This also seems a little too much for me. So instead, what I'm going to do is actually just highlight this and cut it. I don't think it's necessary at all. I think that the header for this paragraph does all the work that we need to do to get that message across. So address that one. Number two, polish a slightly clunky sentence. This is ironically because the word care was left in there from my edit and I didn't cross it out. So yes, chat GPT, Care passion is clunky. It is a mistake that I missed, so I'm glad that it was pointed out. Cut easily addressed. Okay, so that's done. Suggestion three, strengthen your sustainability positioning. I really like this note, too. Mentioning a unique garden, eco minded approach, that's pretty vague. It doesn't really tell anyone what you're doing, while at the same time, you don't want to get into all these specifics of your bee farm or your apiary and what makes you special because it would just take up so much space on this page. I love this suggestion to just do something clean and easy. It doesn't take up that much more space, and it reads well with a little more specificity that makes it sound like we know what we're talking about. So I'm going to take this and replace it here. That goes on to the whole next sentence. So boom. Great. And then the last one, closing line opportunity. It's been a wild ride, and there's still much more to discover. Also my line also not great. I like that this question that Chat GPT suggests at the end actually reinforces the call to action. So this is a great suggestion, and I am taking it. And just like that, we have a stronger version of our landing page copy, and it just goes to show how one simple prompt can give you this kind of feedback that is so essential to strengthening your writing. And with that being the case, we are ready to move on to our next prompt. So let's see what we've got. 15. Persuasion Prompt: Write More Persuasive Copy with ChatGPT: So that was obviously really helpful in strengthening our writing. And now I think the other thing we need to look at, which is a key component of copywriting, as I mentioned, is being persuasive. So we can look at something we can assess if we think it would draw people's attention or draw their interest into what we're doing. But to know how persuasive something really is, it's really helpful to have a second opinion and to look specifically at persuasiveness. This prompt is really good at doing that. The purpose of this text is to persuade the reader that they should join our email list. That's just what we're going to go for at the end. Please analyze the information, tone, and structure to assess how persuasive it is and provide a list of tips for improving its persuasiveness. So like the critical assessment prompt, this is going to give us some honest feedback on what we're doing and show us where we can improve ourselves. I think right now the landing page copy is pretty persuasive. I mean, free honey is, you know, pretty big draw. But nevertheless, we want to make sure that what we're doing is really going to work and really going to target our target audience and speak to them directly. So let's put this in along with our landing page copy and see where that gets us. Okay, so we have our persuasiveness prompt loaded, as well as our revised version of our landing page copy. And let's see what we get. Okay. Always good at telling you the strength. And then just like with our critical assessment, this tells us some areas that we can improve upon. Just like that, too, we're going to put this side by side with our copy and see where we can implement these suggestions and make our landing page a little more persuasive to try to get our prospective customers to try out our honey. So let's go do that right now. So let's review our persuasiveness prompt results alongside our copies so we can edit live in real time as we go. Again, the strengths are always good to look at, always good to check in and make sure that we're achieving what we want to achieve. And if you're going for something that you don't see in the strengths, that might also be something to think about. So these gaps, I think, are really important to look at. A lack of sensory detail. The honey is described in a heartfelt way, but there's a missed opportunity to make people taste it through words. You say the honey is special, but there's no evidence, no mention of flavor notes, awards. Testimonials, et cetera, and don't answer the reader's subconscious question. What's in it for me? These are great. I kind of disagree with this since we're offering people free honey just for joining their email list. But it's a good note. And I think if I had a real honey company, these would be easier to address. With more specifics. But I think this is really important stuff to keep in mind as we're putting together our copy. This analysis it's similar to looking at the strengths. It just is a good way to check in on where you are and to make sure that you're doing exactly what you want. Slightly passive CTA. I agree with this, too. So we'll see what kind of their tips suggest for improving the persuasiveness throughout this. The desire section could intensify the reader's cravings for the honey. That is also spot on, because right now it falls just a little bit flat. So let's take a look at this. This is all stuff that's great too up ahead to just keep in mind, before you even see their tips and suggestions, if you're working on your own project and you read these kind of analyses and see these gaps and strengths, this might just on its own trigger you to know what you can do to improve your writing. So don't just rely strictly on their tips for improving persuasiveness. Make sure that you're looking at all the results you get in these prompts and using all the information as much as you can to strengthen your writing. Instead of honey, I'm like any I had ever tasted. Yes, this is one of those situations where if I had a real honey brand, I can tell you exactly how it tasted, how great it was. This is a made up honey by Brian and the Buzz. So I'm going to go with this suggestion of velvety honey infused with lavender, wild sage, or citrus blossom because I mean, that sounds good to me. So let's see. Honey, I'm like I'd ever tasted right here. So let's just go with this suggestion. Change that. I am taking out this Dash. Making this a new sentence. And yes, changing that. Okay, so why your honey over any other? I think this is also a good thing to add in just to once again, add a little more specificity into what we're doing similar to in the last demonstration when we talked about what makes us more eco minded and what makes our garden unique. I think adding something like this about no additives, mass production, just raw honey from happy well loved bees in our pollinator paradise. Yeah, I think that's a good thing to add in, and that might fit well in this desire section to just drive home exactly what we're doing. Right before this call to action starts, I'll try that there. And, of course, I'm going to read through all of this at the end. Make sure it still feels good, make sure it doesn't feel over long. But just incorporating these tips is how we continue to revise and strengthen our writing. Testimonial. If I had a real website, this would be in a separate section from the landing page. Everyone's different. But I don't have that, so I'm going to skip that note, even though I do think that's a great thing to include for persuasiveness in your writing. Okay, so elevating the CTA with intrigue, reading through these, these are all kind of suggestions to the CTA. And I think early on we wrote something similar to this. And I like this sense of whatever your level of honey aficionadnis is, however much you know, whether you're like a snob or just like to put honey in your tea or whatever. Having that appeal to everybody is something that I think is important for Brian and the buzz. So let's go ahead and roll with this even if we change it. I'm going to also include this right here for now. Again, I'm going to go this is getting long, but this is adding information that we can work with, and tweet can change just as we have throughout. This is great. And once again, Chat GPT will offer to do this for you. I always like to do it myself just to make sure that I'm reading through everything and taking in everything that I want to and incorporating it so that it stays true to what I'm going for rather than just clicking, yes, yes, yes and letting Chat GPT write everything and then not having a real sense of what I'm doing. So I'm going to take this. I'm going to give it another tweak, and then we can move on to our next section. 16. Word Replacement Prompt: Find Better Ways to Write Copy with ChatGPT: So now let's take a look at our word replacement prompt. So this is a really simple prompt. Within the context of this text, please give me ten options. You can ask for more, obviously, replacing the word blank with a better word. So I was looking through our landing page copy, and it's looking really good so far. This sentence stood out to me simply because in the context of the whole landing page, the word foraging comes up twice, fairly close to each other. This really isn't that big of a deal. It's kind of a nitpicky thing. But I think this is just a good example of where where you might see a little redundancy or some repetition and want to just see what else you can do to make your writing a little more dynamic. This sentence from our pesticide free garden and eco minded foraging to our mindful best stewardship, this is California, honey, unlike any you've tasted before. So let's see if we put this prompt in what results we get to find a new word for foraging. Here is our word replacement prompt, and here is the sentence that we are going to look at. So let's see what it comes up with for us for foraging. Great. So, this gives us options that are that you would never get from something like thesurs.com, because this is all centered around the context of the work that we have done and from the sentence that I provided. So I think any of these would be great. I I'm going to roll with, you know, I think the clearest way to save this is flower sourcing. So I'll change that, and then we will go ahead to our proof reading and editing prompt. So I went ahead and used flower sourcing. I think this is a pretty interesting way to replace foraging. And like I said, it's just a little more dynamic. I think the word flour is great because it just conjures thoughts of bees and honey and kind of everything that we're trying to go for. It makes this sentence read a little more sophisticated and elegant to me from our pesticide free garden and eco minded flower sourcing to our mindful best stewardship. This to me, sounds like someone who is an authority on the subject, who knows what they're talking about, sourcing different flowers. This is something that maybe we could have come up with on our own, but just having the ability to pop that prompt into chat GPT and get those options. This is great. It's just a small step you can do towards strengthening your writing across the board. Of course, you can use this for any word and not just a landing page copy, but in any copy that you're writing, and that's a really great prompt to use just to expand your vocabulary to make your writing pop a little bit. 17. Proofreading Prompt: Fix & Improve Grammar and Content with ChatGPT: So our final prompt just to bring this all home is a proof reading prompt. So if you're like me, you definitely are really excited about grammar stuff. And if you're not, that's okay, too. But whether you are or you aren't is really important stuff to make sure that you sound professional, that you're writing looks professional and that it reads well. When we're revising something over and over again, it's so easy to just miss those simple typos, those little things that we wouldn't necessarily catch ourselves after going over something so many times. So this prompt, like the word reading prompt, really simple and straightforward. Please proof read this text, checking for grammatical accuracy, spelling and punctuation mistakes in typos, and provide a list of any suggestions for changes. So let's put this in with our text and see what it turns out. Here is our proof read prompt, as well as our most polished version of our landing page copy so far. So let's see what chat GBT gives us with this. Friends laughter. Okay. Just telling us we're correct there. Okay. Further versus farther, that's fine. Oxford, this is something. Once again, this is why I suggest knowing grammar. Oxford comma is not necessary. It's an optional punctuation mark that you can use or can't. It just depends on personal preference. So we can take this for what it is. And again, in this sense, I'm going to ignore this one and keep the two separate sentences because I like the structure that way. I like the way it reads better. And make sure you know your grammar, make sure you know what you're looking for. But asking hat GPT this prompt is always going to be helpful in just pointing out these things that you might overlook, especially if you're reading something over and over and over again. Finally, that does it. I think that this landing page copy is in a really good place, and we got there really quickly, and that's thanks to being able to use the right prompts and having the style guide to inform the writing and being able to take things ourselves and look at them, edit them, tweak them, add our own voice to them where we can, and get this really strong four paragraph landing page copy. For me, personally, not owning an actual B company, if I came across a website that looked really nice and had this landing page copy on it, be enticed. I think I'd be curious to know more about this honey and to get free, honey. You know, that just goes to show that we took something from scratch and turned it into a story. We turned it into something that's going to connect with our audience and communicate what we want to communicate with them and hopefully resonate them and make them want to learn more about who we are and what we're doing. So with this copy to now, we have a lot to work with in addition to the style guide to create more assets down the line, and that's exactly what we're going to do next. Once again, the more assets that you build, the more writing you do, the more you can use Chat GBT as an effective partner because the more it's going to understand what you're going for and what your voice is and what you're trying to do. So I think next the best thing to do would be to take this information, this landing page copy that we have and see if we can turn it into an email that we could send to our customers pretty seamlessly. So let's give that a go next and see how it goes. 18. Writing Marketing Emails with ChatGPT: Let's take a look at how we can use Chat GBT to help us write an email for our customers. Now, email writing and writing direct to customer emails is something that can be really time consuming, especially if you're doing it every single day for your brand. And if you're a small business owner, then you know, too, that you've got 1 million other things to do. So being able to use Chat GBT for this to kind of at least get a good structure of an email together for you so you can communicate what you need to your customers is going to go a really long way saving you time and helping you do what you need to do. So here's a good email prompt for us using key points from our landing page copy below. So that's what I'll include with the prompt. Please write an email for our customers announcing the release of a seasonal new honey derived from rare local California wildflowers. The flowers are Douglas Iris, Redwood Sol, and Sky Lupin. So those would be our flower sources, the flowers we sourced based on our landing page copy. If customers purchase a jar of this new honey, at any other germ on our site at half price. That's a lot of information. This plus all of the information in our landing page is going to give Chat GVT a ton to work with. You might think this might be really long, it might overdo it. But fortunately, what we have here, hat GBT is really good at knowing how to just take the information we've given it and structure it into something that we can merge with. Let's take a look at what this prompt generates for us for our B email. Okay, so we have our prompt loaded here, as well as our cleaned up final version of our landing page copy below. So let's see what happens when we ask hat GPT to put this into an email for us. Off the bat, I can see that there are things I'm going to change. I'm not going to call our customers honey over. But generally, this is a pretty nicely structured email that we can work with. Using a lot of the prompts that we looked at before, we can go through the same process that we did at Planning page copy to tweak and change it, rewrite and revise it and get it exactly where we want it to be before we send it out to our customers. So once again, we got something great just from one prompt. I think if I were going to send this to people, I would go, do the same thing we did with the landing page copy. You don't have to use every single prompt to get it as strong as it's going to be the landing page, it's going to be there full time with an email. You want it to be strong, but you don't need to overthink everything quite as much, I guess. It just depends on how you want to communicate with your customers, really. I would go through tweak it. I'm not going to go through all those steps right now because it would be kind of repetitive from everything that we just did. But this is just to show you that you can generate stuff like this really simply and effectively with the prompt like that. Now we have some good long form and mid length copy. I think it's time to look at something short form. So the next thing we're going to look at is how to generate a headline. So let's head over there next. 19. Writing Headlines with ChatGPT: So let's look at writing a headline. So I'm going to give a little bit of a disclosure here because a big part of my job as an entertainment marketing copywriter is writing headlines or taglines. So, you know, the taglines you see on a movie poster or stuff like that is part of what I get to do for my job. And it's my favorite thing to do at my job. And to be perfectly honest, I never use chat GPT for it because for me, it takes away from a lot of the kind of creative thinking and kind of how I like to get there personally with my process. However, I think chat GPT is a great way to go if you're writing a headline for a business, if you need to generate multiple headlines for a product, whatever it is. So we're going to look at how we can do that and how we can try to chat GPT to help us tell a story in just a few words. We're going to go with this prompt here, based on our style guide, landing page copy, and our working title, Brian in the Buzz, which I think is important to incorporate here because oftentimes headlines for companies, just as with movies or anything else, will be some sort of play on the title or at least a continuation of it. So in our working title, Brian in the Buzz, please provide me with both thought starters for coming up with a name and several name options as well. Yeah, let's see what Chat GPT comes up for us. We have the prompt loaded here, and let's see what kind of results we get. Okay. I like that it's leading with the thought starters, which is what we were asking for. Just like the idea generation prompt, this can really get us thinking about the way that we want to craft a headline that might be more custom to us than what chat GPT is going to put together. So these are all great ways to get thinking like that, to get thinking outside the box, to think about our brand, our voice, everything we've written so far, and how we might want to go about incorporating some of these ideas into creating a headline ourselves. But let's see. So this gave me name options, which is nice, too. I didn't ask for that. But okay, so here's some wordplay, fal focused. So these are fun. And just like the thought starters above, even if we don't go with one of these because some of these feel more like titles than they do like a headline, it doesn't feel like they're really telling our customers anything about what we do. This can really get us thinking, as well. And this can also open the door for us to ask Chat GPT to expand upon any of these to get somewhere else we'd like to go as it asks down here. Let's try just one quick thing here just to specify three to five word headline options that incorporate B puns. So obviously, this isn't a prompt I had planned. But after everything we've learned, you can see how kind of putting these sort of really specific phrases and words into chat GPT can generate more results for you and get you going in a different direction. Oh, yeah, this is obviously the B is going to be a big thing. That's fine. It's kind of obvious. But again, this just really gets us going, gets us thinking. It saves us time from combing through the free dictionary for idioms and turns of phrase that we can think of and gives us all these words that we can start to play with and create a headline that's going to be true to our brand. So going through these options just to put something together quickly, you know, say we're on a really tight deadline, and we need to come up with a honey pun or a honey headline really fast. This one stood out to me buzzworthy honey naturally. There's a couple of things I don't love about it. One is the way chat GPT spelled buzzworthy, which is a little all over the place with the dash and the capital W when it could easily just be one word. But I like that sentiment. I like using the natural the word natural sort of with the double entendre and just two, like, you know, just a period to separate it. I think since for Brian and the buzz, taking this and turning it to buzz worthy by nature is a lot more interesting. By nature is obviously a common saying, and it has a double meaning here. Es Worthy also has a double meaning. So this works on a lot of levels, and I got there so much faster than I might have otherwise just by asking Chat GPT to give us these results, reading through it, taking the words I saw, and then it just clicked for me right away. So I'm sure the same will be true for you, or you can use whatever it gives you if it feels right with your brand and what you're writing. So once again, just a great way that we can expedite what we're doing with a good prompt and chat GPT. So let's take a look at what we have now. After all that and everything we just covered, we've got research. So we just started a new business. We did our research. We saw what else is out there. We know who we're speaking to, and we got all that really fast with one prompt from Chat GPT. We have a style guide. This Brian in the Buzz is, let's say, it's going to take off. You know, This is going to be a long term thing. This honey business is going to change the artisanal honey game, and we're going to be doing a lot of writing going forward. Style guide might change over time as my brand voice changes as I kind of learn what's going to work for how I want to communicate with the customers in my business. But to start off and to start building that, we have a style guide that we can use with Chat GPT to make sure all of our writing fits that mold that we're creating and fits the tone of voice that we want to convey to our customers. Am about paragraph, thanks to amplifying the generic prompt we had with the style guide, making it more tailored to us, and then going through and doing a quick pass of it. We have a business name, Brian in the Buzz. Pretty good honey business name, if you ask me. We have lambing page copy. I think this was the most interesting for me to work on, and I hope you got a lot out of it, too, just to see how a handful of prompts can help us revise even just the first draft of hat GBT. So Chat GBT is revising alongside us, and it's revising the work that it gave us to help us get where we need to be. So that is kind of what I mean when I talk about using Chat GPT as a writing partner to help you get where you're going. Have an email. We could create many more just by tailoring that prompt that I gave you to communicate whatever it is we want to communicate. But the structure of it is great. We have a headline, and we have other headlines from chat GBT. And more importantly, we have all those words and just those thought starters, those turns of phrase those words that we can play with when we want to generate more headlines or tryouts in different ones, and most importantly, we all of us, you have all these prompts, and these are all included in the course materials. As I've shown, they work great. I'm sure they're applicable to whatever you're working on as well, and they're going to really help you get where you need to go. So make sure you take advantage of those when you're using Chat EPD for your own writing, utilize those prompts and they're going to come in handy for you. That concludes this section. I'll see you in the next one. 20. Thank You & What's Next?: Course conclusion. Thank you so much for taking this course, for taking the time to go through all of this with me and to learn everything that we can learn about Chat GBT and how we can make it an effective writing partner for ourselves. So I really appreciate you sticking with me and watching as we took a brand from scratch and actually turned it into something. It's pretty incredible that just in that short amount of time, with those prompts, we could get as far as we did. So I think, as I mentioned at the start of this course AI for copywriters and for people in advertising, and all fields really can be kind of daunting and can be a little bit intimidating. But I hope after this course, you can see how we can turn it into an effective writing partner for ourselves. And I think if you go through the course materials, you can kind of see the back and forth between what Chat GPT put out, what I revised, what hat GPT suggested, and what I put in it really reads kind of as something would if you were going back and forth between two writers. So having that resource for ourselves is actually a really beneficial tool that we can use as copywriters that can improve our writing and make us write more efficiently and more consistently across the board. So all the prompts, all of that information is there for you to go through, to study, to read, and to use as much as you would like however you would like to. So thank you again. If you enjoyed it, please leave a good review. I would greatly appreciate it, and I hope to see you next time. Have a good.