Copywriting Skills – Create a Master Copy !

1. Introduction to the course !: Hello everyone. I'm really excited to welcome you to my new course on copywriting skills. Well, let me ask you some questions. Do you find it difficult to write good content? You find it difficult to achieve your business targets. New value writing alone than with others. You do not get enough time to practice copyrighting. You lack a creative and innovative mindset. Well, if the answer to any of these questions is yes, trust me, you have reached the right pace with no more excuses. You are going to learn about copywriting skills in this course. With over a decade of experience, I'm going to teach you how to go about copyrighting. Well, in this course, this course will make you a paraprofessional, will develop confidence, make you positive in terms of writing any content and job-ready. This course is for professionals, students, and learners. In this course, you're going to learn the basics of copyrighting. The fundamentals of copyrighting work copywriting is all about tips and tricks of copyrighting. And some of the essential elements of copyrighting which I will share based on my own experience. Can you pass this test? Let's start to learn copywriting skills. It's time to grow and live with courage and confidence with a 100% success. Let's do this. Let's enroll for this course. 2. What is Copywriting ?: Have you ever bought something while reading something on Internet? For example, you must be scrolling down your Instagram and you see a post wherein they're offering good discount. And they're giving free templates wherein you can design your stuff online. And you feel so tempted. Be kind of words which is written. And the benefits you will get in how you can get this for free, which is more than 90% of the discount only valid for today. Now what makes that writing attractive? You must have seen different types of articles online, but why is it that one piece of that simple article or a link is so attractive that you just go in and make the payment and purchase that, well, that essentially it's copywriting. Copywriting is a skill that makes you more comfortable with customers. They will feel tempted to buy your product, your service, just by reading what you have to offer. You writing, so attractive you're writing and so to the point, precise and accurate that your writing is hitting the right buttons in the minds of customer and the customer is making that purchase. That is copywriting. And the simplest of words. And trust me, I have been through a lot of good copywriting skills online. Good a lot of good copywriters who are just for tablets, the way the right words to choose, the understanding pulse of the people. They understand their product, what the customer must be feeling. Why would he make that purchase? What is the need? What is the benefit of this product to the customer? Once you understand that, you can become a professional copywriter. And in this course you're going to learn copywriting skills. The copywriters are basically professional content creators, develop and integrate websites. Good number of articles they write are essentially they are more involved in making sales and doing marketing of a particular product or a service. They create digital content. They are heavily piano skill in terms of writing. Along with technical skills, that is what essentially differentiate them with the other writers. Copywriters are these specialized form of writers who essentially derive their, their income, their earning, their livelihood, from the kind of content they write, the more sales they can make through the writing, the better copywriter there. So this is what copywriting is essentially what a copywriter is. A copywriter is a person who can sell a product or a service online through his writing skills. 3. What are Fundamentals of Copywriting ?: Some of the important qualities of a great copywriting. Now, one of the most important and fundamental aspects of copywriting is to be a good writer. And in order to become a good writer, you grammatical skills should be perfect. There should be no spelling or grammar errors. Especially if you're writing something in short form. You might make certain mistakes. But once you do the proofreading before posting anything, you do the final reading, then probably you can correct much of the errors which you have made, always ensure your grammar's perfect. The second aspect is persuasion. How can you influence the person? How can you persuade the person to buy the product and service? Just by reading your content, just by reading your, your words, these intensities which you have frame, right? So persuasion is letting the person feel tempted to buy that product. You need to convince the person that this product is for him or her. This service is going to change or make a good difference to the life of the person, only then that person will buy that product or service. Now, jargon free, would you like to read something which you don't understand? Or would you like to read something which is easy to understand and you'll find it very comfortable to read. So people always prefer a written language which is free of Joggins, free of technical words. If I'm a doctor and if I want to explain certain medication to a patient, I may not use the language of a doctor. I have to get down to the level of the patient where the patient is able to understand what's the problem he's facing. For that, I need to get to his level and explain things in a simple manner rather than using technical hertz which normally doctors use. So this is what you need to ensure that once you're doing copywriting, your words are absolutely jargon free, right? So everyone should be able to understand. Now, strong call to action. Imagine there is a product which you want to sell. Online. You have written good content. You have provided the details of the product while the person should buy the product, you have asked the right questions. But at the end, you forget to ask the question. To buy that product. Will the customer level purchase it? No, because you didn't ask that question. So call to action is the most critical and important aspect of copyrighting. If you're influencing someone, if you're persuading someone to buy, you need to ask for it. Unless and until I asked you to buy my product, you won't make the payment. And that's the beauty of copulating. So call to action has to be there. You need to touch the right points than the customer's mind. So that he comes to a level. He comes to a position where you can call him go action to purchase the product. Now, Search Engine Optimization friendly S. Now what do you mean by search engine optimisation? Now we all know that anything that is written on Internet gets located through Google. Google is the biggest, the largest search engine on planet Earth by anything and everything that you do online gets reflected on Google. And the lagging depends upon the search engine optimisation. How easy you have made your content for the Internet to read and present it to the people is reflected on the Google page. So if you search something, for example, if you search modern day school and if that school is quite famous and the content SEO done quite well, it'll appear on the first page or it will appear on the last or ten pages. So good cop, good SEO. We'll make your content come on the first page of the search engine. The moment someone types your name on the search bar, your content appears. So everything that you write online as a copywriter, it has to be search engine optimized. You need to optimize your content for Google. Again, being direct with the customer is very, very important. You cannot. Run around the bush and you cannot just go round and round and not talk about the real stuff. So what is required in copywriting is that you're directly speaking to the customer and his or her language, which is not only easy to understand, but also equally easy to comprehend and go to the action level. So you need to be straight to the point. You need to use short sentences, short paragraphs, free with grammatical errors, and call to action freezer should be simple one lines and densities. You're simply asking the person to take action. But captivating lead. Now this is very, very important. Why would someone read one page of your content if the first slide itself is not interesting. So you need to catch the attention of the person, the first ten seconds. So the first sentence has to grab the attention of the reader. So you need to start with something which is completely astonishing, which is completely out of the box. You can start with a question. You can start with the most common question a person would think, if he or she wants to buy that product so that the person can relate, Oh yes, this is what I was thinking about. And this is written in the first line itself. Let me read more at this is how you bring, bring the customer to a point where he will purchase your product. So the lead should be very well-crafted. Good introduction plays a very important role. Now you also, you need to understand the channel. Channel means be the resource, the source which you are using to put your content. And you need to understand the medium in order to get the best result. So if you want to post something on Instagram, make sure that it looks good. The image, the video is short properly, but good lighting, great content and beautiful colors. If you want to put it on Twitter, you need to ensure that you are writing the best content in just 100 or 120 onwards. So that's the difference. You need to be adaptive depending upon the kind of channel which you're using for promotion. Many times, we find it very difficult that in fact we don't understand our audience. And because we don't understand our audience, we are not able to connect with the audience. And somewhere we lose that connect and B-cells never happened. So if I'm selling a pencil, I need to understand that my, my target audience is going to be students, students from class one to temp, who normally write with pencils. In fact, much younger than that. So if my audience is so young, I need to free my content as per the age group, as per the younger generation. What kind of colors they would lake in my picture. Right? So I need to write accordingly to what my audience would want to read. So that's something which you should definitely take care of your audience. Also, you need to understand what is that which you are offering. This is something which is very important unless and until you understand what you're offering to the customers, you won't be able to sell it to the customers. So these are some of the important qualities of good copywriting. 4. What are the Qualities of a Copywriter ?: So who is a copywriter? Let me ask you a question. What a copywriter is a person who writes online, who's able to sell a product or service through his writing. Now once you enroll for any course or you buy any product on Amazon, you go and read about that product. You go in the description, you go and see the benefits, the features. What is the USP of the product? And if I can bring all these qualities of that product in a very efficient, a very simple manner in front of people. And I use the right questions and I get them to the, to the payment button so that they just click and make the payment. That is, a copywriter. A copywriter creates messages, creates content, promotes the products, services, or brand. A copywriter develops and intellectual property. Copyright they can do and ask good questions. Why? Because he needs to obtain information or listen and ask questions. I wouldn't be able to get the answers. I need to plan out each and every section of the copywriting. What kind of questions am I going to ask first? What is going to be my second question? I have to anticipate what the customer is going to think once he leads every sentence which I'm plating, what are the kinds of emotions which I'm triggering while writing a particular paragraph. I'm researching my competitors, what my competitors are offering. What is the complaint which the customers have with my competitors? What is the best solutions to the complaints which the competitors have, which I can solve, right? So the more problems my competitors are given to the customer, the better my production become. Because I'm going to provide solutions to all those problems which my competitors have freely to do. And that is why my product will sell. So I need to understand my research, my competition. I need to research by competition. I need to see what is available in the market. What are the products which are going to compete with my product? Are there any drawbacks? What is the positive? Can I make my product much better than already existing in the market? Only then I'll be able to make sales. So I need to constantly gain feedback, interact with customers to know about my product. I need to formulate a proper framework of copulating. What, how, where, when, conclusion, and how to get that sales pitch done. Also, I need to edit. A lot of us have seen different forms of copyrighting. For example, a billboard design. Such creative bell boats you see, once you travel out through road or through three Beautiful Twitter messages, have seen exceptional landing pages. Once you start reading the first line, you get so attracted that you go through the last line in the entire landing page. Essentially you make the purchase is where Neil design. Many people write emails so beautifully and proper. Form, the width, good sentence construction being very precise. A product description design, the weights, the colors are represented, the packaging, the sense of the product lies in what it is seen. So normally it is said that what gets seen gets sold. So if I can attract people with my packaging, with my, with my colors, with my design, the kind of brand image, the logos. Everything matters a lot in copywriting. And this is what copywriting includes. 5. What are Types of Copywriting ?: What are different types of copyrighting? Essentially, copywriting can take different forms and there is no specific category in which you can place copywriting. However, to give a broader selection of different forms of copyrighting. You can write articles to newspaper. You can make value proposition copywriting for businesses. You can do copywriting for landing pages. You can write great emails and do copywriting for clients. You can create ads for different companies. You can also copulate script for a particular movie or an add autoplay. So essentially there are different forms of copyrighting which you can do. In order to become proficient in better. We need to practice it every day. 6. What are Copywriting Skills ?: So what is copywriting in? What are copywriting skills? Now we have already understood the fundamentals of copyrighting. Now let us understand what are the skills required for you to become a great copywriter? Have you seen a salesperson making the sales? Just one? Once you go to a shop to buy a television, the kind of questions the salespersons are asked, they will ask you, what kind of television do you want? What is the preferred site? Is any specific brand? What is the resolution of the television? Do you want full HD? Led? Led, which kind of TB TV do you want? What is your budget? But these are some of the questions which normally the salesperson will ask you if you go to buy some product. Why? Because these questions will give them the hint, the need of the customer. The more you answered as the customer, the better it is for them. And easy it is for them to make the sales. And that is essentially the quality of a great salesperson. Now just imagine the role of a salesperson. Not physical, but through a piece of writing. So the same salesman who was asking you questions and the sharp is now writing your reading on Internet what he has to offer about the product. Now this is copywriting, so this person is not present in front of you and physical form, but he's communicating. He's asking the same questions in different words. Do you think it is easy or it's difficult? I'm sure you would understand that making a sales through copywriting, DAG, to physically show a product is more difficult. Why? Because you do not have physical product in front of the customer. You're not talking to the person face-to-face. You are not looking at the body language of the customer. You cannot garage or judge the interest level of the customer. So these are certain drawbacks of making the sales online through copywriting. But there are certain advantages as well. What is the advantage? Well, your copywriting can reach to millions and millions of people. And if you can essentially touching the right point through your writing, you can make more sales. So both copywriting and selling a product and physical form through a salesperson. Have your own positives and negatives. But since we are talking about copywriting skills, which is essentially selling your product or service online through writing. Let's talk about some of the important copywriting skills. Do you find? It's easy for a salesperson to communicate and get the sales more easy. If he is good in communication and in soft skills are very good. The answer to this question is yes. If a salesperson is good with his communication with it, hard and soft skills, he'll be able to communicate the product benefits. Privates use more easily. You would be able to relate yourself with the product. That's the quality of a good communicator. Similarly, once you are writing something in selling a product online, your communication skills and you're hard and soft skills. Boo, come to play because you understand what kind of language should be spoken to a person. The same kind of language, you will write it. In your copywriting. You will understand the psychology of the customer, what the customer wants, what kind of questions to ask? What are the right pin points to touch upon? How do you get the person to purchase your product just while leading your stuff online? So you are good in creating advertisement, you are good in marketing. You essentially create a persona around the the article, the object, the advertisement, which is displayed online through a graph, through a picture or a brochure pamphlet, which is available online or through a post on Facebook, Twitter, Instagram. That is very attractive. But current amount of colors, proper font, and beautiful frame sentences. You need to get the customer to a point wherein he wants to buy the product. He understands that the person who's writing behind as a genuine person, he builds trust and faith just by leading what it is written. How to build the trust, the confidence. You need to show examples. But this essentially is copywriting skills. You need to prove to the person that the people who have already taken this product, they have good opinion, good views about the product. They're sharing good feedback. This is how trust and credibility is Bill, what the customers. So good copywriting skills is essentially being a good communicator. Good with hard and soft skills. You are good at marketing stuff and creating beautiful advertisement, digital and print content. Obviously, you're writing has to be exceptional. Exceptional and the terms of absolutely no grammatical mistake, beautiful framing of sentences, touching the right points, asking the right questions and pitching to the perfect. Just not making the customer get bored. But yet he is interested to read to the last line. Every sentence should generate more curiosity. Every sentence, phrase, word, should make the customer feel more interested to read more what you have written. And ultimately you convince them to buy the product by using the hooks, by using the attractive power of your words, your credibility, the proof, the ease of making payments, the more comfortable you make the customer online. We all know about the frauds and the type of things which happened online. So the more you talk about the security, the more you talk about the authenticity of your website, the more comfortable the customer will be to make the beam. So copywriting is essentially developing that confidence within the customer so that he can go ahead and make a purchase without any doubt in his mind. 7. What are some examples of Copywriting Skills ?: You want to be a copywriter. You are good at copywriting. You can write good articles, essays, paragraphs, blogs. But you want to try your hand at copywriting. You want to sell something online just by writing about the product or service. What are the skills? What are the examples which you need to understand, which you'll need to go through to get an idea of the characteristics, the skills, quiet for you to become a copywriter. Firstly, most and the basic quality is to be a good writer. You're writing skills should be sharp. Develop precise, simple to read. We need to be evocative. Every sentence has to express what has been written. You will not use jargons. You are a good communicator. You have good technical skills. The most important and essential quality of a copywriter is being creative, having an innovative mindset, the ability to think out-of-the-box. Many a times you will find solutions to the most complex of the problems. By thinking outside the box. By having a creative mindset, by developing innovative mindset in you. If you want to be a copywriter, your creative thinking, your creative writing skills have to be at the top. You're a great problem-solver. Problem-solving skills will always help you to find solutions to different problems. Why are you going to essentially sell a product? Every product or service is solving a problem. If you can find a good product that is solving the most common of the problems of the customers. They will make a purchase, they will buy a product. And essentially you will be a great copywriter. So you need to understand, you need to solve the problems of the customer. Interpersonal skills. Now, many dimes, you must have seen people who are very good in IQ, but they are equally poor. And emotional question. They do not know how to interact with people. They do not understand the emotions of other person. Will they be able to make good copywriting content? Know your interpersonal skills, your ability to connect with people in physical form will help you to become a good copywriter. Now writing about something and making sales. For that, essentially, it requires lot of research. Unless and until I'm fully confident about my product, there is no way I can sell that product in the market. So for me to get that confidence, I need to be thorough with my product. I need to be skilled, equipped with all the details and knowledge about my product. 8. What are the Opportunities for a Copywriter ?: Now why would anyone want to become a copywriter? Well, I'm good at writing. I can write good articles. I write my blogs. So why do I need to become a copywriter? Well, essentially, I can become a copywriter to earn an extra source of income and livelihood opportunity. I can make my career as well. Well, today we know that in a world which is available through Internet, where you can post your content, get good, attraction, engagement. At the same time. You can also make money. So what's bad? What's bad and earning some extra bucks. That's always better. And good. In a time which is very uncertain. Time where the inflation is so high, the jobs are not available. Is there a way you can get a job security? Why not become a scale copywriter? Control your job? Control. Your own self. Knows, no one is going to decide when, how, and for how much you're going to work. So freelance copywriter, person who has developed the skill to become a good copywriter, can get money, can get that extra source of income through copywriting. So you do not control your time, you cannot control your job security. So it's always better to be your own boss. Develop copyrighting skills. Become a good copywriter. Work as a part-time. Sharpen your skills. If something untoward happens in case you lose your job, you have a scale, you have developed a skill. You are making a livelihood. You not sleep hungry. That is what a freelance copywriter can do. It is a great source of income and opportunity for you to learn and become a better person. So if you want to become a copywriter, you can follow a simple steps. First is to learn the basics of persuasive writing. What do you mean by persuasion? Persuasion is to convince a person to buy something. If I'm able to influence a person in a positive way and get that person to click on the Buy button. I'm a persuasive writer. So you need to learn the copywriting skills. You need to work with few clients initially, develop and refine your freelancing process. Develop certain clients with whom you work on a constant basis. Initially, first, do not focus on money, but developing good customer base. Who talk about your good work to others. If you want to become a good, persuasive writer, you need to have good writing skills. You need to develop persuasive writing skills, but not of practice and commitment. 9. Some Copywriting Formullas ! : Let me give you certain formulas of copyrighting. In fact, these are some of the important tips and tricks how you can improve your copywriting skills. Now the first one is, which is features, advantages and benefits. Just imagine you are copywriting for a product. And if we can provide the features of the product, what are the advantages of using that product? What is the benefit to the customer? How easy it would be for you to sell that product. So what are you offering will come in. The features were different features of the product. For example, it can do. For example, let's suppose you are talking about a refrigerator. Now, the features of the refrigerator is a dusk cooling 24 by seven. It has automatic power cut. It has five-star ratings. Advantage of this refrigerator is that you can save lot of power. It consumes less energy. It does not use any greenhouse gas, so it is environment friendly. Now the benefit to the customers when you use this refrigerator, you can get instant cooling. You can also drink water directly from the refrigerator as you can fill water into it. And you do not require to take bottle every name if you want to drink something from your refrigerator. So this is how the formula works. You need to talk about the features of the product, the advantages of the product, and the benefit with the customer is going to get. The second important formula is D4 use formula, which is useful, unique, urgent, and ultra specific. How can you help the person? How the product or service useful? For the puzzle, I'm not going to buy something which is not useful to me. For me to buy this product, the useful or nature of the product has to be highlighted. Now what's unique about your product? Now, there are different types of refrigerators, washing machines, televisions. What is that you are going to offer as a product? So what's unique about your product? So my, my product might be having a unique characteristics of not using any source of plastic. So I'm sealing on the environment. I'm not using any new plastic material. Everything that my product is made up of is of non biodegradable stuff. This is the unique nature of my product. Also, I need to create sense of urgency. Now why would someone clicking buy your product if there is no urgency? So I'm giving you a great offer which will only last for ten hours or ten minutes. If you click on the link now you'll get 50 per cent off. And this is only valid for ten minutes. This is urgency that you need to be very specific. Now once you talking about features, product's benefits, be very specific. You cannot go wake and talk about things which doesn't make any sense. So you have to be very specific. Got those points. And very specific and with examples so that it is easy for the customer to understand. Before Z formula, which is a very unique and very common formula, you need to be very clear in what you want to express. Your copywriting should be absolutely clear in what you're talking about. Your communication through your copywriting should be clear. It should be concise. You should not elaborate more rather, you should keep it short. And to the point, it should be compelling. It should spark some interest and grab the attention of the audience. And obviously it has to be credible. You need to back your staff with credibility. You need to show people that your product has been purchased by different customers and they have really given positive painting in feedback about your product. So this is how you will generate the credibility. Give a source of your website a link where the customer can go and read about your organization, your company. This is how you're going to build credibility with the customers. 10. Tips and Tricks of Copywriting ?: Let's talk of formula, which is about visualization. Let's just imagine if you could create a picture of a product which doesn't even exist in a physical form in front of a customer. But he can see that picture. And you can describe all the qualities, features, and benefits of that product to the consumer. That is great copywriting. You're promising to offer the deliverables with that product has given. You're using evidence to prove that promise. You're convincing the reader to convince comic. And that's before the formula. The formula is bad witches before, after Enbridge. Now, this is how we convince someone that we showed the picture or the image of a person who was before using the product. And after using the product, what are the changes? So how that product has solved the problem? This is how you bridge the gap between the need of the customer, the want of the customer, and what is the expected outcome the customer wants. So candy, candy product offer that outcome. Now awareness, comprehension, conviction in action. You need to identify the problem or situation at hand. Now once you know the problem, you'll be able to explain the problem. In your own words. With conviction, you need to persuade the reader to follow your solution. And with strong call to action, you can make a great pitch and sell the product through copywriting. Formulas to ask questions. So what our agency creates the best website content. So what we can help you generate more traffic, conversion rank higher. So what? This is question which will lead to improve your product every day. And that is going to make a big difference. Or there is old formula. Now, let me elaborate this. Oblivious. Now, many times the customers won't be knowing about your product. They may not be interested because they do not have time and they have already heard about what you're offering from different other brands. Now, you need to think in, create a need for that customer, to that customer for your product. So many dimes at something like you're hurting the ego of the customer, then the customer thinks that, yes, I think that might really help me. For example, if I go to a shop and my goggles are not trendy, so the salesperson might see your goggles seem to be outdated. Now, e is hurting my sentiments. He is saying that I need to buy something which is a big trend. And what I'm wearing is not up-to-date or the trendy goggles or glasses. So this is how he has created a need from he has generated an interest. Problem, agitate and salt. You need to identify a problem at hand. Explain the negative. If that problem persist. How it can create more problems and you, as a product or a copywriters providing the solution? The objection. Formula. Well, questions, the more questions you ask, the more answers you'll get. Don't have time. You don't have money where you're financing. It won't work for you. Don't believe me, that this is how you can carry on the conversation, alright? So I expect you don't have time, even you may not have money. What we're offering you at present is a great option to finance your needs, your desires, your want. Now you might think that it won't work for you because you have never done such thing. But don't believe me. Let's listen to people who have already used this product. Now you can see how beautifully this objection formula has been used to generate interest in the person. So how do we improve copywriting skills? You need to develop good writing skills. You need to practice different types of writing. You can take online courses. You can also develop deep understanding of the copywriting industry. And you can take a good project as well, are in the initial period, in the initial phase. Now, copywriting skills in the workplace will always help you to get that upper edge, especially if you're writing an email or letter or correspondence. So most of the times, the copywriting skills in the workplace will have different aspects of communication. While you're listening and asking questions. You can practice persuasive writing. You can create a lot of advertising management and marketing content through your copywriting. So copyright and need a research and intervene approach. Your ability to accept feedback which could be positive, negative. And you need to also find out when to stop writing. How much to write. The sentence structure, grammar and vocabulary. Let me give you some tips to improve your copywriting skills. Well, you can write for one project. You can brush up the basics while writing for a blog on everyday basis. You can work in groups on different projects and share your inputs with the people. Always have a good headline. Keep it short and interesting. You can find writers who you really liked to read and you can, you can copy the writing style. Always try to use bullet points because that is easy to understand. You need to cut out the words which are not required to convey what you want to need to do lot of research and you need to be a good editor right? After you have written everything that a lot of things which can be cut down. So that's the skill of a good editor, which I think will really help you to become a good copywriter.