Copywriting Basics | Tay Wilkins | Skillshare

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Copywriting Basics

teacher avatar Tay Wilkins

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.

      Part 1


    • 3.

      Part 2


    • 4.

      Part 3


    • 5.

      Part 4


    • 6.

      Part 5


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About This Class

This course teaches you how to create good sales copy for your online landing pages, sales pages, blogs, and email marketing campaigns.

Meet Your Teacher

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Tay Wilkins


My goal is to provide you with the tools and knowledge to unlock your full potential. My courses will convey how to strengthen your focus, build confidence as well as direct you to a creative and intelligent approach to achieving success.

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Level: Beginner

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1. Introduction: Hi, my name is, say, and I want to personally thank you for checking out today's course. Now, before we begin, I would like to ask you for personal favor at the end of this course. If you like this course of finding useful, please hit the like button or shared with your friends and family. And if you didn't like the course, please let me know what I could do to make the learning spirits much better for you. Or if you felt like I missed something, leave a comment below and let me know what I miss. The ability to turn your words into gold is probably the most important aspect of any marketer. If you could do this, that no matter where you are you can make sales and big money from just about anywhere around the world at any time. In this course, you will learn the exact techniques necessary to get people to subscribe or buy until your products or services. So if you're ready, signed up and rolling this course and I see you on the other side 2. Part 1: where sales copy used sales copy is used in many places around the Internet. Here are some examples of some commonly used places, like websites or block post landing pages, email, marketing or sales pages. The ultimate goal was sales. Copy is to get your viewer to perform your most desired outcome, like getting your viewers to make a purchase or sign up for mailing list. Finding your audience It's very important for you to find your target audience. Who is your constant product or service? Four. This is important. You have a much higher chance of success if you focus on selling to people who are in the market for what you have to offer. Think about this for a second. Would you sell a lawn mower to someone who doesn't have grass anywhere on their property? Save yourself time and frustration and figure out your audience before moving forward. What is your desired outcome? What do you want people to do when they see your constant product or service? Do you want them to subscribe to something? Do you want people to buy into a product or a service? Know what your desired outcome is beforehand? This will help you to actually structure your constant or sales page accordingly. Warming up your target audience When it comes to online marketing, don't just try and make a sale. People are very skeptical, and just throwing products in people's faces will turn them off, and they would just end up ignoring you completely. Be informative, give free helpful information and provide value. Take the time to build a good level of trust with your target audience. 3. Part 2: setting up your sale Catch their attention. The headline is the most important part of any sales. Copy your headline is there to grab the attention of your potential buyers? You have about five seconds to catch the attention of your potential buyer or they'll just move on. So it's important to get your headline, right? So what makes up a good headline? The headline should be bold and eye catching. Try using words that would trigger emotion. If you're having issues with this, then go to your local store or look around for a new stand. Look at the magazines or newspaper headlines to get an idea of what trickle words they're using. You can also think about problems you're having in your own life and what exactly would catch your attention? You should also consider using a sub headline to help reinforce the idea behind the main headline. Be creative, but avoid things like having your headline in all caps. In certain situations, it may work to your advantage, but most of the time people read and interpret all caps as if you're yelling at them, which can come off as obnoxious. Writing in all caps also looks kind of spammy. Also, be careful with some of the funds that you use. Certain funds will cause your text to be in all caps by default. 4. Part 3: introducing pain points back in the day, businesses used something called unique selling points or unique selling propositions to differentiate themselves from their competitors in raking more sales. Today, brands and businesses use what's called the emotional selling point or more commonly known as pain points. Pain points are what you used to connect with your viewer. Pain points represent the struggles or the problem a person is going through. When you can tap into the emotions of your viewers, you're almost guaranteed your desired outcome. When it comes to your sales copy, you must first introduce the pain points. There are a few ways to go about this. Your first option is to be relatable. Here you put yourself in the shoes of your potential buyer. Here's an example. I knew what it was like struggling with a new on line business man working over 16 hours a day. Non stop was absolutely terrible and the idea of not being able to pay my rent or put food on the table the next day, man, honestly, I didn't know if I could even keep going. In the example above, we use hardship as a pain point. The person reading or listening to the sales copy is most likely going through. The same problem in is looking for a solution. Being relatable makes it easier for the person experiencing your sales copy to become emotionally attached and therefore makes the more receptive of your solution to their problem. The next option is to provide the pain point from the perspective of the potential buyer. Let's take the example from earlier and change a few words around so that you get a better idea of how this works. So you're struggling with your online business working over 16 hours a day. Nine stop, and yet you're seeing little to no results. You're constantly bombarded with the thoughts of not being able to put food on the table, or even worse, not being able to pay your rent next month. This method works well because this is coming from the viewer's perspective as they're going through the sales copy. They're like, Yes, this is me. And having the viewer constantly saying yes is the perfect way to set them up for the sale . There's one more component with pain points, and that's emotion stimulating or what is also known as trigger words these are words or phrases that will cause an immediate emotional response. These words or phrases are used to set the stage for the solution you're about to offer here. Let's continue with the example we used earlier. This is a proven, time tested method that will help you save time and make instant income. I've taken the time to make all the mistakes so that you don't have to. You'll finally have the financial freedom you've always dreamed off. You'll never have to worry about choosing between paying a bill or putting food on the table ever again. So let's dissect this for a minute. As you can see, this is targeted towards people who want to make more money. Specifically, people who are really struggling words like financial freedom will immediately catch their attention. Let's talk about the solution. Now that you have their attention, it's time to introduce the solution. Your product becomes a solution to their problem. This is where you present a benefit for every pain point presented earlier in your sales copy 5. Part 4: corner action. So you got your viewers emotionally invested and they're ready to say yes to your product. It's time for your call to action. The Carter action is probably the most important part of any business. The first thing you must do is figure out what action you went. The potential customer to take different components of your business would usually require a different type of outcome. For blog's, it might be comments for Facebook pages it might be likes for landing pages. It might be email subscriptions and for sales pages, you most likely will be expecting a customer to make a purchase. You're Carter. Action must be worded to facilitate the expected outcome you were looking for. Here's an example of it could call to action for a blonde post. If you like this, blow a post and have any ideas of your own. Please leave a comment down below. You have to literally handhold and tell your viewers what to do. It's silly, but test studies have shown this to be very effective. The best way to achieve results is to model what others have been doing in your field. Ornish and through process of elimination figure out what works best for you giving assurance and finalizing the sale. You're not out of the ballpark It. Your potential customer is ready to pull the trigger, but they still may need that extra assurance to make sure they're making the right choice. This isn't hard to do. In fact, you have a few options at your disposal. Your first option is to add contact information so the customer can contact you in case they have questions. Your next option is a postscript. This is a segment you ed after your call to action to remind your customer of those pain points and what they're getting this product for. You can use this area to assure them a money back guarantee if they're unsatisfied. Or you can use this section toe at what's called the scarcity tactic, which basically put a time limit on the availability of your product, making the customer feel like they'll miss out if they don't make the purchase. Another option is to have a F A Q or frequently X questions area. Here is where you leave answers to questions your customer may have. You can clear up any misconceptions the customer may have about the product, or you can answer questions about how to use the product. The best way to go about creating an F A Q is to pitch your product to your friends and family and find out what questions they have and work those questions into your F a. Q. You can also look a similar products in your knish to see what questions have been answered . There. You can also add testimonials. Answer testimonials to your sales copy. Your customer will feel more comfortable making a purchase when they read or see the experience of other customers. Using any or all of these methods together can greatly increase your chances of making a sale, so make sure you put out the extra effort. 6. Part 5: here a couple of mistakes you want to avoid. As I mentioned earlier, people are very skeptical. If you want a higher chance to sell your products online, you have to provide value beforehand, share free content, allow people the chance to get to know who you are and what you're about. People will be more receptive to buying your product if they know you over somebody who is just spamming links all over the place. Make sure your sales page or sales video is done right. If you're using a sales page, make sure everything is aligned and well written. Make sure you are using more professional looking finds and make sure your sales page is easy to read. If you are using a sales video, make sure you're using natural body movement and really have a conversation with the camera . Ah, voice sounding robotic and looking lifeless. Remember, you not only have to sell the product, you also have to sell those pain points as well. Alright, guys, that's it for this course. I want to personally thank you for taking the time to check it out. If he found a useful please hit the recommend button and share with their friends and family. If there was something wrong with the course, please let me know so I can fix in the future courses. Alright, guys, that's it. Thanks again. And I catch you on the next one later.