Content Marketing 2021: Create A Content Calendar And Fill It With Ideas Your Audience Will Love | Jesse Forrest | Skillshare

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Content Marketing 2021: Create A Content Calendar And Fill It With Ideas Your Audience Will Love

teacher avatar Jesse Forrest, Copywriting Veteran

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.

      Class Project & Overview


    • 3.

      How To Understand Your Audience


    • 4.

      Niches and Categories


    • 5.

      Content Idea Criteria


    • 6.

      Google Search


    • 7.



    • 8.

      Your Email Database


    • 9.

      Answer The Public


    • 10.

      Facebook Groups


    • 11.

      Niche Online Forums


    • 12.

      Calendar and Publishing Schedule


    • 13.

      Conclusion and Next Steps


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About This Class

Have you ever tried and failed to publish content on a consistent basis? Struggling to come up with content ideas your audience will love? If you answered yes, then this course is for you!

This course is for anyone who wants to create a content calendar and fill it with 6 to 12 months of great ideas in just 2 hours or less.

Unlike other courses that teach you the same old general advice and theories, you'll get to watch over my shoulder as I walk you through the process of researching your audience, uncovering content ideas and then scheduling them in your content calendar. 

My name is Jesse Forrest and I'm the founder of Copywriting Crew, a content writing agency. In the last 16 years, working as a professional writer and content creator, I've written about every subject imaginable. From financial planning, dating workshops, and even Japanese toothbrushes. 

Inside this brand new content marketing course you'll discover:

  • How to research your target audience on a deep emotional level
  • FREE methods you can use to uncover 100's of content ideas in minutes
  • The best content calendar tools
  • How to create a content plan and where to store all your ideas
  • How to set up a publishing schedule that works for you
  • How to choose a profitable niche market
  • Plus much more

If you're ready to create a content calendar and fill it with 6 to 12 months worth of ideas in 2 hour or less, then go ahead and enrol in this course today!

Meet Your Teacher

Teacher Profile Image

Jesse Forrest

Copywriting Veteran


Jesse Forrest is the founder and chief copywriter at
He is regarded as one of Australia’s leading copywriters with 14 years of experience in writing for hundreds of satisfied clients from over 153 different industries.

Jesse is also a copywriting trainer and has shared his knowledge with thousands of business owners at conferences around the world and to companies such as Chanel, Sony, Disney and JP Morgan.

You can connect with me through my website or social media channels below.


YouTube Channel:

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Level: All Levels

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1. Introduction: If you've ever tried and failed to publish content on a consistent basis, or if you just feel like you never have enough good ideas, then this course is for you. This course is for anyone that's ever wanted to create a content calendar and fill it with six to 12 months of ideas that your audience will love in just two hours or less. Unlike other courses that teach you the same old advice and theories, you'll actually get to watch over my shoulder. Walk you through the process of researching your audience, uncovering great ideas, and then scheduling those ideas in your very own editorial calendar. Hi, my name is Jesse Forrest. I'm the founder of copyrighting crew, a content writing agency. And then the last 16 years working as a professional writer and content creator. I've written about every subject imaginable, from financial planning, dating workshops, and even Japanese toothbrushes. And now I'm excited to be teaching my brand new content marketing course. Inside this course, you'll discover how to identify, research and understand your audience on a deep emotional level. Quick, easy and free methods you can use to uncover hundreds of great content ideas. I'll even help you set up a realistic content plan and publishing schedule. One day you'll actually stick to all year round. And if you're just getting started, I'll show you how to choose a profitable niche market. One thing you are also knowledgeable and passionate about. So if you're ready to create a content calendar that works for you, then go ahead and enroll in this course. And I look forward to seeing you inside the course dashboard. 2. Class Project & Overview: Hello and welcome. My name is Jesse Forrest from copyright and Credit Karma anaemic. So excited to be teaching my brand new online course, content marketing, how to create a content calendar and fill it with six to 12 months of ideas that your audience will love. I'm so glad you're here and I'm excited to be sharing this course with you. So let's begin. Inside this course, you'll learn how to research your audience and how to understand them on a deep emotional level. I'm going to show you six proven ways to uncover hundreds of content ideas that your audience cares about. We're going to be looking at the top niche markets and categories out there. Now whether you have a niche market you're in already or you're looking for one. I'll show you how to identify a profitable niche market that you're also knowledgeable and passionate about. We'll be looking at content, calendar tools, and I'll be recommending some different tools and helping you choose one that's right for you, will also be creating a publishing schedule during this course, right? So we've got lots to get through. I'm so excited you're here. And one thing that's different about this course, and so many other content marketing courses out there is this is actually a practical doing calls, not just going to teach you a bunch of theories and then leave you to figure them out. I'm not just going to gloss over ideas and not actually show you how to do them. I'm going to give you live walk-through demonstrations and step-by-step examples. So everything that I talk about in this course I'm actually going to do live. An example would be Answer the Public is a tool that we use to research content ideas. Instead of just saying go to answer the public. I'm going to go there during this course, show you how I look for ideas, how I choose the right ideas, and then input those into our content planning spreadsheet. Now this course comes with lots of different resources, such as the content planning spreadsheet where you will be. You can download all of these by the way, download the resources, the spreadsheet, which we'll use to input your content ideas. We'll be looking at the audience avatar questionnaire, which is a questionnaire you can download and use to find out your ideal audience, um, all the questions that you need to ask them. I'll be providing you with proven email templates that I use to contact people to schedule interviews so that I can understand our audience better. And of course, survey questions as well that you can use online to gather great information about your target audience. Find out the content I really care about, which is going to help you create and amazing content calendar and really conquer content marketing this year. So thank you again so much for enrolling in this course. I'm excited to be sharing this content with you. And if you have any questions, feel free to message me. Again. If you want to download these resources, just click on the Resources tab anywhere on this page and you'll get access to all of those resources. You're going to say send me messages I'd love for you to fill in the content planning spreadsheet at the end of this course and applied it so I can have a look at it. I'd love to hear from you. Again. My name is Jesse Forrest. Thanks for watching this video and thank you for enrolling in this course. Let's begin. 3. How To Understand Your Audience: So taking the time to research and understand your target market or audience is super important because you can't create content that people care about unless you understand what they care about. First, David Ogilvy, who was the godfather of advertising, had this important quiet about research. And he says that advertising people who ignore re-search are as dangerous as generals who ignore D codes of enemy signals. And the reason why it's so important is because if you don't understand who you're creating content for, if you don't really understand them, then the content you create is going to be hit and miss. So you have to understand their problems, their desires, their frustrations, and the challenges that they're going through. Because if you don't, you'll just be guessing and your content won't be appealing, engaging, or interesting to them. Now, we want to create content that has this reaction. And that is, how do you know so much about me and have you been following me around now, why would someone say such a thing? I'll ask that question is because your content really understands him on that deep level. It knows what they've been going through and you creating content that really relates to them. And so when you have that kind of reaction, you know, you're on the right track and you want to know who is your target audience? Where do they hang out online? What content do they care about, and what are their problems and desires? We want to get their answers to these questions. So how do you do that? How do you find out those important answers? How do you get inside their minds, their lives, and find out what's truly going on for them. How do you get people to open up and share with you this kind of personal information. So you can use that intelligence in the content you create to create content. That's really going to appeal to them. Well, there's two methods of doing this. The first one is a research method I recommend, and that's if you have an email database, a list of clients, colleagues, friends, or contacts, who you believe match your target audience in case you find out who they are. And then you interview them over the phone. Now before you say to me, Oh, that's too scary. I'm an introvert. I don't want to talk to anyone over the phone. Remember, these are friends, colleagues, or clients, people that you already have a relationship with. So it's so much easier to ask a friend for a favor. And trust me, this is the easiest favorite in the world to ask for. I've personally done this where I sent messages to some of my colleagues who fit my target audience and I'll get into what that is in a moment. I knew that they would be part of my target audience. I reached out to them via Facebook Messenger and I said, Hey, I would love to get your input on something really important. Can I borrow you for like 10 or 15 minutes over the phone? I just want to ask you some questions about what it's like to be a business Sina, That's it. And 100 percent of the people I said yes. I then jumped on a Zoom call and had a conversation with him which I recorded with their permission and was able to ask those very questions that I have here. And these questions you'll have available. As part of one of the bonuses with this course. So it's called the audience avatar questionnaire. They're right here on the screen. You can write those down and ask them over the fine when you do speak to someone within your target audience. Now, I've even made it easier for you. I've created an e-mail template, cold request for an interview e-mail template. It works really, really well. You can email it to someone. You can send them via Facebook Messenger or carrier pigeon, whatever you prefer. And you get a very good strike rate if you send it to the right people, meaning they'll respond. Research method number two. So what if you don't have any contacts, you don't have any clients or customers, you don't have any friends. Then how do you get those answers to those questions in the audience avatar questionnaire? Well, one way to do it, and if you're an introvert and you really don't want to jump on the phone with anyone, is you can ask these questions in Facebook groups or industry forums. And I'm going to be showing you exactly how to find the right kind of groups, whether it's Facebook groups or Industry Forums, how to find those groups so that you can ask his question so that'll be covered later on in this course. But I want to talk about this Facebook group post. Have a look at this. This is one I found earlier today, and this is perfect. So let's say that you audience you believe are married couples, right? And you want to create content around them. Well, this is something that someone else has done. They're found this Facebook group and it's called the marriage club, right? So it's a free Facebook group anyone can join. And they've joined this group and they've credited this post. And here's the genius question to all my married couples. What is your biggest challenge in your marriage hashtag? 20 years married. And for you, no matter what niche you're in or tiled audience that you're going after. You can say, what is your biggest challenge in or with regarding dating, regarding finances, what is your biggest challenge with raising a family, whatever it is, whoever your target audiences, you can make this your own with a little bit of tweaking. But notice down here, I've circled in red here the, the engagement. They've had 811 comments. Imagine that you're going to learn so much about people when you receive that volume of comments, right, and even ten shares. So this is a very engaging post. Now let's read some of these posts. Again, I've highlighted in red the words communication because as I scroll down that post, then we see communication being mentioned over and over and over again. So we'll start to see patterns in their answers. And we can use those patterns, the same things that keep coming up. We can use those when we answer that question. You know, what are their problems, what are their challenges? So that's one way you can eavesdropping on these Facebook groups. You can create your own posts like this in some of the targeted Facebook groups. Again, we'll be covering that later. And then that's how you can get that feedback and you can start filling in the avatar questionnaire, the audience Habitat questionnaire. 4. Niches and Categories: So I'm going to help you choose a niche and a category that you're passionate about, but it's also a profitable knowing what you're passionate about is important because if you're not passionate about a topic, then you're unlikely to continue creating content around it if you're not truly passionate about it. And also if your goal is to make money and that nature isn't profitable than after a while, you might create a whole bunch of content but not get anywhere. So what is a niche, that initial segment of a larger market that has its own demands and preferences. That's a good definition right there. Now there's hundreds, possibly thousands of nations around. Some of the most popular nation's health and fitness, personal finance, fashion, marketing, lifestyle, and the list goes on and on. I wouldn't recommend just going after a niche because it's popular or it's in demand, or people are making money from that niche. I'm going to show you how to make sure the knees, the niche you select is right for you. So your perfect niche. Look at these three circles. We've got passion, knowledge, and profit, right? What does that mean? Well, let's look at passion first. We want to make sure that when we're choosing a niche, Omid, choosing categories are choosing even content ideas. We want to make sure that we're passionate about the topic because that enthusiasm will come through in your content if you're not passionate about it and you're recording a video about a topic, it's probably going to show you don't really care. If you're writing a blog post B and not really passionate about, it's going to show in the content itself. So I want you to make sure with whatever idea or topic you choose, you're passionate about that topic and I'll be sharing with you how to do that in a moment When I also make sure that you're knowledgeable. Now you don't have to be the world's leading expert on a topic. You just have to know slightly more than your reader or the person in your audience. You just have to know a little bit more than them. We're not trying to be the world's most the biggest authority on a topic. We just want to be knowledgeable enough that we can teach someone a lesson. And again, just want to be slightly more knowledgeable than the people in your audience that are following you. What about profits? What about being profitable? Well, the way to find out if a niches profitable is, are their products or services or coaching or consulting being sold already in that niche. You know, are there books being sold in that niche? Are there courses being sold in that nature, the services being offered in that niche. If people are making money in that niche, if there's other influences in that niche selling things, it's likely going to be profitable, right? So we want to find the perfect nation. That's something that you have knowledge on, that products or services are being sold or your planning on selling a product or service in that nature, it's profitable. And thirdly, passion. Do you have passion for this topic? Do you get excited when you talk about this topic? If so, then that is a perfect nation. If it takes all of those boxes and it's summer in the middle. Of this circle pyramid, somewhere in the middle, that's going to be a great niche for you. So just a good thing to ask yourself before you decide to create content. So every nation has a number of categories or what you might call micro niches or subnet within it. Let's look at as an example. Amazon was first launched as a bookseller and they still sell millions and millions of books every year. What we're going to look at now at two of the categories, one being business and investing, and another one being cookbooks, food and wine. So if we click on either of those on the website, It's going to expand that categories. We've got boxes as apartment, then we've got the business and money. And these would be the subcategories or the micro niches to goes on and on. In fact, there's a lot more if I took a biggest screenshot under cookbooks, we've got Asian cooking, baking beverages, cooking methods, you know, Italian cooking. It goes on and on and on. So as you can see, there are lots of different categories within any niche. So if your goal is to sell anything, whether it's a product or service or a course or even your own book, then choose categories related to your products and services. Let me give you an example. So in my agency Cells, copywriting and content writing services to business owners. So my categories, if we look at copywriting, these actually some of the services, but they're also content categories. So copywriting is the category. And then some of the, I guess, ideas or subcategories, Facebook ads, E-mail copywriting, landing pages and video scripts with content writing. Some of my services, which again are also content ideas or subcategories, blog posts as your articles, white papers in web content. What I want to do and what I'm doing right now is creating content related to the services that I'm selling. And if you're a business owner of your selling products or services, you want to create content around your products and services because it naturally will promote them through your content, right? So just a really important lesson right there. Time to brainstorm. So I want you to grab a piece of paper and write down all of the categories you can think of within your niche. Take that piece of paper, write them all down, and then away you to select four or five categories that really jump out to you. The kind of categories that you can see yourself creating content around and then enter them into the content plan spreadsheet. So what you'll see when you open up that spreadsheet, which is available in the resources section of this course. You'll see the spreadsheet click on the second tab at the bottom of the spreadsheet that says Categories. And in there I've already entered some of my, I guess you would call subcategories, right? So this is just related to copywriting. Copywriting is the main category. And then the smaller categories are email copywriting, Facebook ads, landing pages and videos, scripts. All of those relate to my main Nation which has copywriting. And then these are each of the categories as you can see. So I want you to do the same, whether you enter in 12 or even up to five, totally up to you, but go ahead, write down your categories, input them into the spreadsheet. 5. Content Idea Criteria: Content ideas, there's a criteria for assessing your content ideas. Not every idea is a good idea, and not every idea should you create content around. So there's really three questions I like to ask to decide whether or not I create content around a particular idea, whether it's a go-ahead idea or not. So look at the first one. Doesn't my audience care about it? If they don't care about it, then there's really no end point. So that goes back to the audience avatar worksheet or questionnaire. You already get a sense of what they care about. You've already done that home Maxine know what they care about, what their challenges are, what their interests are. So first of all, do they care about it? Second of all, do I care about this idea? Am I excited to create content around this idea? If you don't care about this idea is going to show in your content. So make sure that you're excited to create content around the idea and that enthusiasm is going to come across in your content. Lastly, is it relevant to my business or brand? You wanna make sure it's relevant is irrelevant to your products that you sell, the services that you offer, the courses or books that you're offering, whatever it is that you're selling, whatever your business is about, make sure that the ideas you're creating content around are relevant. 6. Google Search: So one of the ways that I love for creating content ideas is Google search. Now everyone uses Google, but not everyone realizes this amazing tool that it is for coming up with content ideas. I'm going to show you what it is right now in this video, google has this amazing thing called auto suggest. And when you type an idea, so I've typed in email copywriting and I can see all of the related searches we've got Email Templates, email copywriting templates, examples, jobs, causes, meaning services, best practices. Now some of these ideas I like and I feel I want to create content around and some I don't feel are going to be suitable for what I'm doing. For example, my goal is to sell our email copywriting service. So in that case, I wouldn't create content around email copywriting jobs because I'm not offering copywriting jobs at the moment. So wouldn't make sense for me to write or create content around that email copywriting course. I do have an e-mail co-branding. Cole said that would make sense to write about E-mail copywriting, meaning that if someone's typing that into Google, that probably not a good fit for me because I don't know what it means and therefore, they're unlikely to sign-up for my services or they're unlikely to purchase a course Services that is perfect because I do offer e-mail cooperating services and best practices. I am passionate about that. I do have knowledge around best practices, so that makes sense for me to create content around. You can also scroll down the page to the bottom of the page on Google and it will tell you what the related searches are. Now some of them you've already seen in the previous screen at the top of the page in order to suggest and some of them and new things like Learn email copywriting, email copywriting freelance. Some of these again, will stand out to me and I want to create content around others won't. And we scroll further up the page towards roughly around the middle of the page in Google, you will see the people also ask box. And in there you'll see all of the questions that people ask related to e-mail copywriting. So the cool thing about though is if you click on any of these, it'll expand and share a short snippet with you an answer. And that will allow you again urine research and what you may want to create content around. So I've identified out of that list, these are the following ideas I want to pursue. Email copywriting best practices, subject lines, marketing tips, and even how to write a sales e-mail. So what I'm gonna do now is go over to the spreadsheet, the content plan. And I've already chosen EMA copywriting as one of the categories. So I'm going to enter those ideas underneath this category. So I'm going to bold the category. I'm going to go back into here, and I'm going to grab these and enter those into the spreadsheet. And that's what I've done here. So if you look in the category section, we've got my, you know, one of the categories here, email copywriting. And then we've got all of the content ideas below. And I could continue doing that using Google auto suggests feature to then find out and choose ideas for all of my categories. So as you can see, Google search is an amazing, free and very fast way of finding great content ideas related to your niche. 7. YouTube: is another great way of finding trending and popular content ideas within your niche. So not only is YouTube owned by Google, it's also the second biggest search engine which a lot of people don't realize. So if people are searching for content in Google and others are creating content on Google, and it's a great place for us to find content ideas, even if we don't plan on creating videos. And I'll share with you in just a second how to do that? So YouTube has 2 billion users worldwide. So an incredible amount of users, over 400 hours of video uploaded to YouTube every minute worldwide. So here's how you find trending topics in your industry, in your niche using So I've gone to YouTube, I've logged into my account, but you don't have to have account to do this. And I've typed in one of my categories or one of my niches, you could say, one interesting thing, just like Google, the auto suggest comes up as well. So when you type in anything, youtube will give you all of these suggestions. Really cool. So I've typed in copywriting, I'm going to hit Enter and we get these results right? So there's gonna be some ideas down here. We're going to just scroll down the page and see what videos exist already in this niche. And also who were some of the creators, you know, and what do they have in their channels. So we see a lot here, like how to become a copywriter, how to make money as a copywriter, freelance copywriting. What is copywriting? Copywriting tips and so on. In fact, it goes on and on. Copywriting formulas, hacks and so on. So the whole bunch of ideas on YouTube. Now what we wanna do is actually filtered these ideas and a lot of people don't know this exists. But if you click on filter on YouTube, you get all of these options to filter the searches. And the one we're going to look for is viewCount, right? I click on viewCount. It's now going to show me the most viewed videos in my category and look at this 700 thousand views, 500 thousand views, 364 thousand years. So we now know what are some of the most popular videos in the niche, right? So we're going to look at these and think, okay, to any of these jumped out at me, to any of these made my content creation criteria. If they do, then maybe I'll watch that video, gets in my own ideas, put my unique input onto it, and then create something similar. Because obviously this is what the audience loves. I mean, look at this. This is a video I created on my channel, start collaborating eight years ago. So it's a very old, I'm not a very good video in terms of production quality, but it still had a 172 thousand views. So that's obviously a popular topic. Another one of mine from six years ago, a 147 thousand. And so I, the reason I was able to create these popular videos is because I did my research and the same research I'm giving you now. So have a look at what's already popular on YouTube and decide, will I create something similar or better or with my unique spin on it? That's how you can find some great ideas on YouTube. 8. Your Email Database: Your email database. So do you have an email database, even old database with leads or clients or even contacts in a lot of people do. They've got a database of collected over the years and they just haven't done much with it. They haven't emailed that database. I might even not be sure if they should email that database because it's been such a long time. But if you do have that email database, that could be a goldmine for coming up with content ideas. The strategy is really simple, and I've done this over and over again and recommended other people do it and they've received great results as well. And that is just ask that database what content they want you to create. It's really that simple and I've got a bonus for you here. I've got an actual template that you can use. It's also part of the downloads with this course that you can just customize and send to that database. And it will have two benefits. First of all, you may get some great content ideas from some of the Raiders on that database. And secondly, it might even help you reengage and old list. So this is what it looks like and you have access to this e-mail template. Hi, first name, Can I get your input on something important? I'm planning, creating some new content for my and that's where you enter in your own personalized pot there inside of the brackets. Now instead of coming up with a list of topics that I think are interesting, I thought why don't I just ask my most valued and then you can put in who they are or they are colleagues, your subscribers, your clients, what topics they want to learn about the most. And that's why I'm emailing you today. So let me ask you this firstName. And obviously you're going to use an email program where you can mail merge. And that's outside of the scope of this course. But things like Mail Chimp or even outlook will allow you to mail merge. It's a little bit technical, but that's up to you to figure out how to do that. So here comes the question. Write the final paragraph and that is, what is your single biggest challenge when it comes to topic? Now your topic is your categories. So for me I would put in copywriting. If you could answer If you could ask me any question about copywriting or your topic, what would it be? It could be anything, even if you think it's silly, this is super effective. I've done this over the years in different businesses that I've had and I always get some great feedback. So if you have an email database, even if it's old, even it's been years into conducted them, send out this template, obviously customize it first and you'll be amazed at the kind of responses you could receive. 9. Answer The Public: And so the public and to the is a keyword tool that visualizes search questions and suggested auto-complete searches in an image called a search Cloud. But let's actually go over the answer, the public and use the tool right now. It's a free tool. It does have a pro version, but you don't need to sign up. You can do a lot with a free tool. It's also got this quirky video that all plays in the background. And this guy who urges us to use the tool by looking down, it's kinda fun and quirky and look at him smirking. So I'm gonna type in copywriting and then click search. And you of course are typing your own category or urine niche into here. So we've got copywriting. Now, what we can see here is that there's a few different tabs. We were questions, prepositions, comparisons, alphabetic, unrelated. But all of these actually down here and as we scroll you see that changes the tabs. So there's two ways to look at the data. One is in a visual sense, and you probably have to zoom in to really see these because the writing is quite small. Or what you can do is click on Data tab. You can also save the image, which is called saving. It will then allow you to zoom in and see it as an image. Click on data. So it's now broken it down to the questions and the different wording of those questions. So we're going to have a look at these and see are any of these ideas that I want to create content around, how to learn copywriting, how to start copywriting. Again, not necessarily what I want to create continent and that's fine. Not every idea is going to be a good idea. So if i like any of these ideas, I'm going to add them again to this content plan spreadsheet. And you can just add them. Here. They don't have to be super organized. I do is just grab anything that you feel like might be a good idea. Not a lot of things stood out to me in that first one in the question. So I'm going to go to prepositions. I click on the Data cobra and for beginners, co-prime for social media, I, hey, we got that one stands out. So I'm going to highlight that. I'm going to go over to the plan. I'm going to add it in there. Boom, that easy collaborating for websites. Now that's part of our services and again, one of my categories and we go back here. I haven't actually added a little at it now is website copy co-branding for websites great. I can also do the same thing over in content ideas. So again, I could put in website copy as the category. But again, don't, don't worry about being too organizing beginning, just go through and again, find those ideas cooperating with SEO, perfect, yes, that is a service that we offer. That is something I can talk about. I'm going to add that here and that's going to be under what's I copy, although I could create new category called copy SEO or SEO copywriting agency and Amy perfect where cooperating agency, that might be some incorrect content around. So it's really as simple as that. It's going down the list, looking at ones that jump out at you, you get a ton of ideas here. Some of these, like I said, will be relevant some way and then decide which of those make it into your content ideas list. So that's how you use enter the, a great free tool for come up with loads of suggestions. 10. Facebook Groups : Now, these are both great for listening to conversations and learning more about your audience, which we did talk about in the how to understand your audience video. There was earlier on in this course, but I'm now going to show you a completely different strategy for using these groups to find great trending content ideas and your audience will love. So define some content ID is what we can do is type in these search terms into that search option inside of the group once you've joined it. So one of the things you might type in a question or you might type in problem, or you might type in how to just to share with you an example here so that we don't get lost inside of Facebook, one that I prepared earlier. This is a separate group called traffic and copy I typed in question and then I found a post from a few years ago that asked a really great question. And it had such high engagement and had over a 100 comments that showed to me that a lot of people care about this topic because it's had so much engagement. Therefore, I took that same idea and then I can go back to my content ideas. And I can add that in there. How to write a direct sales e-mail. Right. And that's going to be related under email copy. Yeah, So that's great. So we've just found a great idea, popular idea within that Facebook group. All we did was go in and we typed in question. If you can do that over and over again inside of different groups typing in words like question or problem or how to posts that have a lot of engagement. And then summarizing them into a content idea that you can then create content around. Another idea is you can ask this question in the group. And I touched on this earlier in another video all about how to understand your audience. But this is where you ask what is the single biggest question or challenge you have about category in that category is obviously relevant to your business. This one's about cybersecurity threats. And now this guy's only had 12 comments. Any of these 12 comments could potentially be a really good post there wondering about security like could they be hacked? Like both of these are about being hacked. So you could create a content idea if you were that business owner on how to avoid being hacked, right? Things you can do to avoid being hacked. That could be a content idea. So you can actually post this question yourself in a group as opposed to searching for that question. Another one that I mentioned earlier in this course was in the marriage club and someone posted, what is the biggest challenge in your marriage? And out of the 800 comments, a lot of people were saying communication. So again, you could then create a post called how to, how to strengthen your communication and your marriage or how to better communicate with your partner or your spouse like that could become a content ideas. So not only is it something that people care about obviously, because everyone keeps mentioning it. So that tells us more about our audience, but also to a topic we can create content around. So really incredible how you can use Facebook groups to do research and come up with content ideas. 11. Niche Online Forums: The next thing I want to show you briefly is Forums. One thing you can do is go to Google, type in your category. So in this case, copywriting and then the word forum. So I've done that inside of Google and we get a whole bunch of forums that have showed up on the first page, lots of different forums and we can look into what we're looking for is a forum that allows us to filter all of the posts, just like we did with YouTube. We want to filter them by most viewed because that shows us a lot of people care about these topics. So just clicked on one of the forums that showed up in Google. And we can see this is a very active forum. They've had thousands of views and replies and a lot of the post sorts of good forum it's active. So under here we can see replies and views. I'm going to click on views. Now it's going to show me the most viewed threads or the most viewed topics, right? So all of these, if a lot of people have clicked on these, imbued them, it means that the audience really like these and any of these posts could be their own topic that I then create my own content about. The most annoying, Annoying grammar, grammatical error. That's sounds like a funny post to get started incorporating what's your writing voice now some of these really stand out to me, like, what's your writing voice? I like that. So I'm gonna go back to the spreadsheet and type in what's your writing voice. And again, I can come up with a category later. I can figure that out later. Copywriting does not work. It's all a scam. So that's about controversy, right? Does your site make these copywriting errors? Maybe I can create a video around that because that's come up here. But also up here talking about errors. Why writing degrees could be worthless. That's more talking about the drama. There's another one about SEO. So it goes on and on. I can go over many pages because look 12 thousand views. And that's one of the smaller ones. So this one's had 55 thousand views. So all of these could be potential content ideas that I know are popular because everyone's clicking on them. I can also click on them, review them, like read some of the thread and it's going to help me flesh out some of those ideas that I might want to share on my own content. Of course, making unique, making it my own content, not just copying someone else's, but that's going to help me flesh out these ideas. So that's how you can use forums and Facebook groups to find great content ideas and also find out what your target market really cares about. 12. Calendar and Publishing Schedule: You're publishing schedule, when will you publish content? It's an important decision to make. How often will you be publishing? Will it be weekly, once a week, once a fortnight, every single day? It's going to be different for everyone and it really depends on your schedules. And I would say, what is it actually realistic? Be realistic with your schedule. If you're excited about creating content, if you excited about your goals, then you might say I'm going to create content every day. But if you're new to this, if it's something that you've never done before, then it's much better to start small and then increase your output over time. Now the reason why you want to start small and then increase it over time. And for you that might be once a week or it might even be once a fortnight that's once every two weeks, might even just be once a month that you start out with for whatever it is, it's going to be personal for you. I want you to look at your schedule, what your current schedule looks like, and then decide when will you publish content. How often is that going to be? Decide when and how often you publish? Then we want to look at what calendar we're going to use to keep track of our publishing schedule. So you need to choose a calendar tool that could be if you're on a Mac like I am, it might be Apple's own calendar, the Apple calendar or the calendar I think it's called, and I liked that. And I use the Apple Calendar because it's free and it syncs with my computer, my Mac, and also with my iPhone. So I'm able to see my commitments, my publishing schedule on my iPhone, andalso, my computer, it syncs automatically with both. So that's just my personal preference. For you. It could be different. Maybe we'll use Google Calendar, also, an excellent calendar that's free. You can access on your phone. You can download the calendar app. You can also access it anytime on the Internet from any computer really. So that's a good option. Maybe you want to use Zoho calendar. Another great option that you can look into. I really think if you're already using a calendar, whether that's the one that's come with your computer or even if it's just a pen and a paper calendar that you have on your wall. Whatever you already use is probably the best tool. It's easy to get caught up in the latest like whiz bang tool that you see advertised somewhere. But I think simple is best, and what you're already using an already familiar with is probably best. So choose your calendar. Choose a calendar tool that you're going to use. Now we wanna talk about your schedule, so I believe and I recommend that you add to re-occurring dates. So every month to reoccurring dates into your calendar. One day is for ideation and creating content. So that could also be brainstorming and creating content, right? So you need one day every month that you're going to sit down and you're going to brainstorm content ideas. Or maybe you'll choose the content ideas from the spreadsheet that we've already been working in or your brainstorm on ideas, It's up to you, but one date for brainstorming and creating content and then one date for when you publish content, okay? So you need two dates. So one for ideas and creating content, and one for publishing content. That could even be three days, to be honest, you could go. One day for brainstorming, one day that I just sit down and create. And then the third date is when I'm actually going to publish it. So it's up to you, but to add the minimum. And why do we create multiple dates, one or just a publishing data? We do all of it on one day. Well, the reason is you'll often need time between dates to review, edit your content before you publish it. And there's other tasks as well. Like maybe you need to create images, maybe you need to proofread your blog post or maybe you need to upload it to WordPress. There's going to be time required between the day you are actually create and the day you publish. And that's why I like to have separate dates, often a few days apart. Now let me give you a real-world example, something I used to do. So back in the day, I used to publish regular videos onto YouTube. And this is my schedule of how I did that. I published a new video every week, right? So I had one new video coming out every week and here's how I did it. This was my schedule. At the first day of every month, I would shoot for videos. So it's been one day shooting for videos. The morning of that day are decide from an ideas list or which videos I was going to create that day. I would then go to the city I've made up with a friend. He was my camera man and he'd shoot those four videos. And in my phone I had the idea and a few bullet points and we'd record for videos in an afternoon. It was great. So that happened on the first of every month. And then I would publish one new video every week or every Thursday the following month, right? That gave me time. They gave me three weeks to edit all the videos. So that first day we showed them all. And then I've got three, even four weeks to edit them in time to release him the following month, once per week, every Thursday. So that was my schedule when I was creating videos and it works very well. So as you can see, I've got two dates. I've got the day that I'm shooting the videos, which is the first and then my publishing dates or every Thursday. So I knew I had to hit publish on YouTube every Thursday the following month and I had that in my calendar. Another example I want to share with you when I was posting social media content is so I used to brainstorm ideas and write my social media posts. Sitting in my favorite cafe every Sunday. Every Sunday I would spend two hours sitting in the cafe with a pen and a pad. And I'd be writing out my social media posts for the week, the following week, I wanted to have three posts that I would publish on a Tuesday or Wednesday and a Thursday, right? So I knew that that Sunday I had to come up with three posts and I would write them from that cafe every Sunday. So again, in my calendar, I would have my content creation date as every Sunday, and then I have my publishing dates reoccurring Tuesday, Wednesday, and Thursday as reminders to then publish that content. So again, I came up with the schedule that worked for me. So what I'm gonna do now is show you how to create the scheduled live with my calendar. And you can follow along, do the same thing with your own calendar or you can do it after the video. Finished. So we're going to replicate what I used to do, which is the first of every month shoot for videos. So that's my content creation day. I'm going to schedule in the calendar, the publishing day, which is every Thursday moving forward, Right? So there's two dates that we're going to put into the calendar. So I've opened up my calendar here. This is the Apple Calendar, or I think it's also called the i Calendar. Alright, so we're going to recreate my calendar. We're going to be adding the content creation dates re-occurring, and the publishing dates. So to do that, I've decided that the first of every month is when I'm going to create content for the upcoming month, right? So to do that, I just double-click on that date. It's going to create a new event. I can decide, you know, what calendar I want to add it to, or you could add it to a totally new calendar if you like. So we're just going to call this content creation. Now, I'm not actually going to put in the content. Obviously on that day dx, I don't know what it is yet, but I am going to create the schedule, which is really important. I'm going to choose a times, I'm going to do it. You know, what time am I likely going to do this? Probably, I want to say after lunch. So I'm going to say it's going to take me at least four hours, right. So starting after lunch or let's say 1 pm, 2, 0, 1 PM. There we go. And it's going to take four hours. So we're going to be the tool five Really. Okay. Let's say 05:00 PM. So it's going to take those are the times I wanna do it now, this is something I'm going to do every single month. So it's going to repeat. So this is going to repeat every month. And repeat never until I obviously delete this. So that's going to continue forever, which is great. I don't need to add any travel time, but I do want an alert. It's gonna remind me that morning, Hey, we're creating content today, so get ready. So I'm going to say, you know, two hours before I wanted to be thinking about and you're preparing to go out there and shoot those videos, right? So I'm gonna say to us before remind me that we're doing that today. Great. So that's given us our first creation dates, really that simple. You can invite other people. Maybe you've got a camera man that you want to come alone or camera woman to come along and help you shoot. If there's any other people involved, you can add I think their email addresses in there as well. Also, you can add notes, which we can come back to later. We'll be talking about later. But here we are reoccurring As we can see, the first effect, which is now later in the months and this is actually looking back Today's at 26. All well, we're just showing an example. And we can also see the 1st of March that's coming up as another content creation date. Now, we also said we want to publish every week, right? So at creating on the first, we're going to be publishing every Thursday, right? So if you're just starting out, I might actually say, Okay, I'm going to create, let's say this is today, right? Oh, this is coming up. We know we're going to create that day, so we need time to edit that first batch of videos that say it's going to take us a month, right? So therefore, I'm gonna say the first Thursday starting from the fourth because we're not going to be ready on this first month. So I'm going to double-click here. It's a new event and we're going to call this publish video. Right, publish videos. Now we can change the times when you're going to publish that video. We're going to look at our own schedule like when am I likely going to be at my computer and and ready to publish that? It's probably going to be later in the day. I'm going to say at 3PM in the afternoon. That's when I'm going to do it. I'm going to alert myself at least an hour before, or maybe even two hours before. It's totally out to me. I'll say an hour. And that's it. Now this is a reoccurring thing, and this reoccurring is going to repeat every week. Now we do have some overlaps here. We can see here that the Thursday on April Fool's on that day as well. So we might actually go okay, but this particular date, I'm going to put this one sooner, right? So this content creation, I might actually move that a few days before because I want some time to space that one out and you can do that just by moving it. Now you're changing a repeating event. So only this event, again, because that one folds on the same date as publishing, I need more time. And that's fine. And you might even decide actually I can do both in both in the same day. It's achievable, is totally up to you, but that is how you create your schedule. So now we've got, moving forward, we've got our content creation dates, we've got our publishing diets, and that seemed in the iPhone. We've got reminded setup to a minus to do it. But obviously we don't know what we're going to publish in these dates yet. So that's what we have to now decide on. What are we going to publish? What are we going to create, right? And then we can choose what we're going to publish. So to do that, we go back to our content plan, the spreadsheet. Now imagine I fill this in with even more ideas and maybe over the weeks I've added more ideas is I've found things online that jumped out at me as I've spent more time on the re-search. So now what we wanna do is we want to look at some of these ideas and we're going to add them into the calendar. Now I will say, as you're adding things to the calendar, What's important is that you don't publish the same category content every single week. Imagine how bored my audience would be. If every Thursday for the next month it was just about email copywriting. So every week It's e-mail, hard writing, email cooperating email copywriting. Like maybe if we look at the list here, we just published Best Practices, subject lines, marketing tips, sales emails. They might get quite bored with that. So if I've got other topics in different categories, I'm going to mix it up. So what that might look like it is today and I'm going to add this now or not today, I should say on the fourth, we're going to be doing. Maybe actually let's now look at content creation. Let's say this month we're going to do a few ideas and we can add these into notes. So this month we're going to shoot, you know, it's going to be different topics. So it could be we're gonna do e-mail copywriting best practices is something that we're going to create. We're going to do another one on its fun. Another topic here, cover writing for social media is another topic we're going to talk about. So I'm going to post that in as well. When before videos, remember, so maybe we can do what's your writing voice? We're going to do that as well on that day. Whoops. Oh, and I have lost those ideas. That's annoying. But you get the picture. So we're going to add these different ideas into. We're going to mix them up, right? And the fourth one can be cooperating with all let's go into here and get another one on email marketing tips. Okay, so we've got two and emails, but that's okay. So we're going to create these on March the fourth, only this event. So not every event is going to be updated with that, right? So only that event has those ideas now in them. So now we've decided when we're going to be creating those, when we're going to be shooting those ideas, right? And then publishing, we might say, okay, if we're creating these ideas, these four, I can now say the first one here. And of course you can schedule this later, but we're just gonna do a few of them now. So on the fourth, I'm now going to that is what the video we're going to publish on the fourth. So we've shot it on. And again, only this event, your calendar might be different. The second one, and I'm just doing these in order, but you could put more thought into it that I'm putting into it now. The next week we're going to publish this one. And it's event. And then a third one. What was up to here? And that there. And then the 25th would be the last one. Email marketing tips. Okay. And this event, so now what we've done is we've scheduled our content creation date. We know exactly what we're creating on March the 1st. And our publishing diets, we know exactly what we're publishing, what videos we're going to apply on those days. So now we have a real content calendar and editorial calendar and a schedule in place. And you could go another step further if you want to be really organized, we go back to content ideas. You'll notice that I've got two columns that creation date and publishing date. So as you're coming up with these ideas, may be having, you haven't got your calendar set up yet. If you double-click on any of these, a calendar will appear and you can actually add those in. So, you know, I could do that now I could add in on the first, I'm going to create this idea collaborating for social media. As an example. I can add that they're right and it's going to add there, and then I'm going to publish it. I can also decide, all right, that's going to be the first one of the month and we're gonna add that. I'm going to add that there as an example, just an example for this video. But you could, you could actually decide here, you know, you can do it in the one square and then added into your calendar later. But that's it in a nutshell, you can go as far as you like you to do. You could schedule in six months worth of content you could schedule and just a month of content. You can even do a whole year. It's totally up to you, but that's essentially how you use calendar and the spreadsheet with the ideas that you've already researched and in inputted into your spreadsheet. That's how you then plan them out inside of your calendar, creating your own content calendar. 13. Conclusion and Next Steps: Congratulations on completing this course. I hope you were able to take the time to do some of the exercises mentioned in this course that you are able to find some content ideas, choose a calendar, and also a publishing schedule. Now if you haven't already, That's okay. I do look forward to hearing from you when you do get the time to implement some of the tools and strategies and exercises that I went through live during this interactive and practical doing course. So with that said, I'd like to talk about the next steps. So where do you go from here? Well, as I mentioned, hopefully you're able to use what we talked about to find content ideas crate that calendar and publishing schedule. But the next steps would be, I would love for you to upload your completed content spreadsheet with some of the ideas that you found into the resources section somewhere on this page. So this should be a button or a link that says resources. In there. You'll be able to obviously download the resources that come with this course, but you'll also be able to upload your own resource, which is that completed contents spreadsheet with some of your ideas that you've found. So feel free to upload that I'd loved to receive a message from you so that I can have a look at your content spreadsheet and give you any feedback or some further ideas or suggestions. Or maybe you just show it off. I'd love to say what you are able to create using the strategies and the methods in this course. So again, thank you so much for watching. It was my absolute pleasure to put this content together. A hope you got a lot of value out of it, and feel free to message me in the future. My name is Jesse from copyright and crew. And again, thank you for participating in this online course.