Complete Shopify Ecommerce Store Tutorial (2026): Start Selling Online Today!

1. Welcome Video: Hi, guys. Welcome to my ultimate Shoppy fi drop shipping course. All tools and benefits. My name is Tamoiomadas. Just to give you a background about myself, I am an ex Google employee with 15 years of experience into PPC paid advertising, and I've been teaching paid advertising for more than ten years now, and I teach to a lot of young professionals, entrepreneurs, and experts who want to get into this field. I wanted to take this opportunity today to let you know what we are going to learn in this course. So we're going to start off looking at the drop shipping basics, understanding what is drop shipping and how you can do that, then we'll get into understanding what is Shopify platform, how you can build a Shopify store, choosing your market and deciding what you would like to sell. Well also see how to add products on Shopify, how we will find reliable suppliers, setting up a fast and affordable shipping and also print and demand. We'll also take you through how you can drive traffic to your Shopify store in different ways, and then eventually preparing, making and boosting your sales over a period of time. We'll also see by the end of the course how you can make your business go international. I hope by the end of this course, you understand how to build a drop shipping business for yourself with these particular content. Thank you once again, guys, for enrolling into this course and I will really excited to see you inside the course. 2. Essential #1 - How you will make money!: Hi, yes. Welcome to this session. In this session, we wanted to understand in top view in brief view, how you're going to make money in this drop shipping business. So just to understand the basics of what is drop shipping business and how you're going to make money in this. So imagine you have an online store. So you build an online store where you list down all the products. Now, these products are basically any type of products which you want to sell around the world, and it can be anything for yourself, what you're interested in, you can sell on your online store. So what you require online store on which you're going to list down all the products. Now, these products, so when you are listing down these products, you just need to mention about the product listing, the product details, images, all of that you have to mention in the website, and that's how you list your products on your online store. Now, these are information details regarding your products you can get from your suppliers. I will show you in the course as well how you connect with your suppliers, your wholesalers, whose products you are going to sell. Let's say you have a particular supplier and you're selling their products on your website. What you do here is, let's say the product, the wholesaler is selling specifically for $75. What you do is you take the details of the product from the wholesaler and you list it on your online store. Now, when you list it on the online store, you spike up the price, you go ahead and price it at let's say $100, and that is what you now start marketing to your customers. Once your customers come to your website, the traffic comes to your website, they go ahead and purchase your product at $100. The moment they make a payment for $100 for that specific product, you inform your supplier to ship you buy that product from the supplier first at $75, and then you ask the supplier to ship that product to the customer. By this whole process, you can see you have made a profit of $25 in this particular sale. This is the basic concept of drop shipping business, which we are discussing in this course. Like this, you can go ahead and build a online business. The great thing about this model is this does not require you to have to store inventory, to maintain logistics because all of that is taken care of by the supplier or the wholesaler. You only required to maintain a online store, which I will show you how you're going to do that, and you need to have a reliable supplier or a wholesaler from whom you will be selling the products, you will be buying the products from them and then selling it to your customers. The key advantages of this business model, as you can see, you can start this business at a very low cost and getting really high margins out of. Okay, you don't have to pay for stocks, you don't have to send products, or sell logistics, you don't have to manage at all. Okay? You can get I'll show you different ways. You can bring traffic customers to your website, to your online store as well. You can easily scale this business from one K per month dollar to $10,000 per month or more as well. And the good part is the whole infrastructure, the setup is very easy. We can very quickly set up the whole thing, set up the website. You don't need any type of technical skills over here. The platform is pretty simple to understand, even for people who are not so technically savvy. You don't need any kind of ecommerce knowledge. You can run this business because this is a completely a digital business model. You can run this from anywhere around the world wherever you are. This is how you can build a drop shipping business for yourself. 3. Essential #2 - Setting up your FREE Shopify account: Hi, guys. Welcome to this session. So in this session, we'll see how we can open Shopify account for our drop shipping business. Shopify is going to be the platform, which we are going to use in this course to set up our whole drop shipping business. So to access Shopify Account, you can go on Google or Microsoft Bing. You can search for Shopify, and this is the official website where you can come to. So once you are on this website, it is going to let you have a free trial by giving your email address over here, and you can use the particular platform free of cost for the initial couple of days. And then you like it, you can move forward with it and start using it to set up your store permanently on it. So let's have a look at this. So here we're going to enter our email address and we can start a free trial of this platform. Let's have a look at this. What we're going to do is we can choose our email address and start a free trial here. First thing is going to ask you is to provide a password, we are going to create for this to create the Shopify account. Here I'm giving my password and we can create the Shopify account. It's going to build out the process. In the process of building out the store for you, there are a couple of things which it is going to ask you, it's for now, you can leave this aside. We don't need to go ahead and fill up all this information. You can just click on I don't W help set and it is going to give you all the plans it has got at this moment. For now, we can skip this and we can decide this later that will now straightaway take us inside the back end of the store, the interface which we are going to work on going forward. So you can see we're coming to the Admin of Shopify. This is going to be the admin interface of the Shopify platform, which we are going to use to build our own online store out here. I hope this makes sense. I hope you understand the complete process, very simple process of how you can open a pre Shopify account. It is going to be valid right now for three days and then we can give a particular we can select a particular paid plan and we can use the platform for building out our online stream. Thank you so much guys for listening into this and I will see you in the next video. 4. Essential #3 - Understanding your Shopify account: Hi, guys. Welcome to this session. In this session we're going to see the interface of Shopify, understanding the basics of how the Shopify account looks like the user interface. Let's have a look at it and understand how this platform works. Like we saw in the previous video, where we had signed up for the Shopify account, this is how the account is going to look like to all of us. Now as you can see, there are a lot of things which is going on out here. So let me show you what we're going to start off with is. So this is going to be the admin page where you're going to start off from. You can say the home page of Shopify, the back end of Shopify. This is where you're going to build out your online store for your own online business. Now, just to give you a glimpse of how your online store is going to be, so you can find it on the left panel under sales channels. You have your online store, a template structure created out by Shopify automatically. So let's have a look at it. If you click on this view icon, is going to take you to your online store. Now you can see this is how your store will look like. This just a basic framework. Each and every part of this can be modified, changed as per your requirement. So here, you can add your store's logo. This is the home section. Catalog is going to be all the products which you're planning to sell. Contact section will give you you can put up all your contact information. Here is a searching option as well. People can search for products, login option, and then the checkout part as well, which you can find here. Other than this, this particular section, you can change, you can put up a better image, which can attract more attention by your users. Shop hall will take you to the page where all the products are listed on the website. Now this is also another section which is featured products. So if you want to keep a featured section where you want to list down the top selling products, you can do that as well. In this course, I'm going to show you all of this in practical, how we are going to build out each and every section of this and create a fully functional website for our business. Now, going back again, you can see this is going to be the back end of your store, and this is the front end of your store. So the customers who are going to come to your website to your store are going to see this. I going to see this, they're going to interact with this. They're going to buy products, check out products here. You being the owner of the store, you will be checking most of the time spending time at the back end where you can build your website, you can build your online business. Moving on. This is the sales section, sales channels online store. Now, if you look at it, this is the other sections which you get on the admin. The first is the homepage. The homepage, as you can see, is this particular section where it is we have not yet started, so it's giving me some guidelines, some setup guides are given, how I can start adding products and other things which we can do. So we'll eventually get to the other aspect of it is they're also asking us to select a plan to get three months for a certain amount of money. So we're going to do that as well so that we have a full fledged Shopify account which we can work on. On the bottom right corner, you can see this is a trial period. I wanted to show you how all the features you can use very easily in this trial period without paying a single money over here. However, this will end after certain period, so we'll have to go to the paid plan offered over here. Now, if you look under home section, there are three particular parts, which is going to be orders, products and customers. So if you see for any kind of business, this is the most important section or parts which is going to be there for everybody. Products is something which you are selling, the products which you are selling to your customers, which you want to sell to your customers and generate revenue with. So when you sell a particular product, becomes an order which you have got now, which you need to now manage, you have to dispatch it, you have to ship it to the customer. So once a customer buys your products, it becomes an order which we have to now ship. Then as you gain customers, the customer's details are going to be in the customers section on the left ballot. These are the three major sections you're going to spend a lot of time on when you're managing your Shopify account. Now, other than this, what you also get is content. The content section is primarily where you're going to upload all your product images and stuff. We had talked about this earlier also that you connect with your suppliers, your distributors, and they provide your product specifications, images, and stuff that resides in the content section. Also you have analytics section here. Analytics is going to give you data about how users are interacting with your store. How many people come to your store on a regular basis. How much time do they spend on the store? What kind of products are selling more on your store? Which sections do they go to? All these kind of data analytics will be reported. Automatically Shopify is going to track that and give you that analytics out here. Other than this, we will also see marketing. In marketing, we're going to see how we can do different types of marketing strategies we can apply to bring very relevant traffic to our store who are more likely to buy our products. Different ways of marketing can be done, which can be paid marketing or organic marketing. So we'll go through all those different types to understand how we can bring customers to our store to make them purchase our products. And then finally, there is discounts. So in this section, you can set up some discount coupons or discounts which you can give to your customers for your products to promote your sales, to generate more sales for the business. I'll show you all of that, how you can create those discount coupons in this particular section. In addition to all of this, now, if you see the last section is going to be apps. Apps is basically where Shopify has created their own app store where you can add any type of apps you would require to run your business. Now, they have a whole store or a platform where thousands of apps are available. I'm going to show you the specific ones which are really needed to run a Shopify business smoothly. I'll take you through all of that. You can add those apps over here, we'll walk through that section, how to do so and how we can make use of them in our Shopify business. I hope this makes sense. I hope you understand now the interface. We will keep coming back to this particular section in the coming videos as well. We address to this section as the admin of topi five. I hope you become comfortable with it over a period of time. The interface is quite user friendly, easy to look at also. I hope in couple of more videos, you will become more comfortable with it and you can start working on it smoothly. Thank you so much guys for listening to this, and I will see you in the next video. 5. Adding a 'Contact Us' page: Hi, ais. Welcome to this sessions. In this session, we'll start off looking at how we can add pages to our online store. To start off with, we're going to see a simple contact us page, how we can add that to our store. So let's have a look at this. So once you're on your admin page right here, we're going to start looking at adding pages. So for doing so, we can go to the online store rather than clicking on the View of online store. You're going to click on the online store part itself, which is going to give us multiple options right here, as you can see. So the first what we're looking at doing is creating pages. Now if you see there is already one contact us page which we can see here created already built out by Shopify itself. So if you see on the store as well, which we saw in the previous video, there was a contact us section and we can see a form right here. Now, the issue with this is this particular page is not a workable page at this moment. So what we're going to do is we are going to delete this and create our own contacts page. So let's do that first. So what we're going to do is we can go ahead and this is the one which we get to see right here. And you can select it and you can first delete the page so that we have no contacts page now with us. Now we are going to create a new contactors page for ourselves. And here we can give all the information right here. For creating the contacts page and the information over here, you can also make use of the Chat GPT, where you can ask Chat GPT to create a contacts page text for you. We can see ChaGBT is able to create a specific contacts information page in this particular manner, which is pretty neat. You can use this possibly. Going back to the page where we're creating it, we can give it a name. This is how it looks like. This is the page editor section where you're going to build out the page, add all the information. The starting off is title. So you can obviously say contact us. This is our title. Here is where the content will come. Okay. And then comes a search engine listing. Now obviously, there's also a particular piece that you want all your pages to be SEO friendly. So the content which you're writing needs to be SEO friendly because when people would be searching for your store, they should be able to find your page rankings on the top of the search result pages. So that also we need to keep in mind, so we can ask Chat JBT to rewrite it we can say with SEO friendly keywords and once we have that, then we can put the information here. Now, other than this, you can see the visibility section. Shopify gives you two options, which is visible and hidden. Sometimes when we are in the process of building out our store and it has multiple pages, we don't want to make them visible right away. We would like to build all our pages together and once the whole store is fully done, fully created, then we would like to make all of them visible. So that is why you have these two options over here created. So for now, we can see it visible and see how it looks like. But eventually, once we start building out and we're in the beginning of the store creation, we would like to keep our pages hidden initially. So now let's have a look at this. So this is the page which it has created. So let's say we're going to use this primarily speaking. You can take all this information put it here and give all your name store name you can give. For the store name, you can give it a name specifically. Right now, what I'm doing is I'm just generalizing it in this particular manner. We can give all the information. Now we have all the information which were provided over here. We can give the support. Email address is also given callers information is provided live chat. All of these, we are going to let's say live chat is something which we don't provide right now here. We can remove that. All the information looks fine. Now that you have this created, you can go ahead and make it visible as well, and you can save it. Now the page is saved, you can absolutely see over here. Now if we go back to the pages section, we will see there is one page which has been created, which is created by us. Now, if you want to go ahead and view this page, how it looks like, you can click on the view section right here. And you can see now your contactus page has been created right here. Also, if you now see this is how the contactus page will look like for us. I hope this makes sense. You understand how we have created the contactus page which you can now use for your store. 6. Building the Menu: Hi, guys. Welcome to this section. In this session, we're going to see how you can build a menu for your online store. So let's have a look at this. So what we saw earlier was this is how our website online store looks like where we can see the menu over here, the home section, catalog. And we had also seen there was a contact section as well. So this is the menu part which we have. So we'll see how you can build this now as you can see the contacts page is not showing up, we will bring that back on the store itself. Let's look at it how you can do that. So once you're at the admin page specifically, on the admin page, we will go to the content section, and this is where you can add menus. You can customize your menus. So once you're in the content section, you can come to menus, and here you can see main menu, footer menu, customer account, main menu. Now in the main menu section, we have home and catalog as showing up over here. So what we require is our contact us section to also come up over here. So for that, we're going to go on the main menu, and we have an option, as you can see, very simple interface that it allows us to add a menu item. So now we can start doing that. We want to first, you have to give a label or a name to that menu item you want to add. So in our case, it is going to be contact us and now you have to link the page, the page for that particular label. So we had created that page in the previous video where we created a contact us page. So if you go to pages, you will find the page right here. This is what we had built out. So now we're attaching, we're linking that page to this particular label now and we can save it. So now this is created. The page is created. We can save this and now you have other things which you can do is apart from this, you want to edit the names of it, you can do that. If you want to edit the name of the menus you have created, you can do that with this pencil icon or you can delete them. All that customization is possible. Secondly, if you want to change the order of the menu. Let's say I want to put the contact the catalog at the third section, I can do that. This is how you can move around things as well as per your requirement and then customize the menus as per your need, your business need, and how you want it to show up on the website. So now that we have gone ahead and done this, we will go and have a look at the store as well, how it has changed now. So now you can see the contact page is now reflecting on the store. So this is how we are going to customize our menus. We are going to build out our menus, we're going to add different items to it as per our requirement. The top categories of products which we plan to sell eventually can be your menus and then the sub menus. All that can be done on the Shoppie store. 7. Creating A Logo: Hi, guys. Welcome to this session. In this session, we'll see how we can create a logo for our online store which we are building on ShopifI. For creating the logo, we are going to make use of a platform which is Canva. Canva.com, which is going to be a great platform you can use here for creating any type of logos or any images which you require for your online business. It has a free version and a paid version as well. So for our usage, a free version is more than enough, which you can simply use out here. So let's have a look at this. For creating a design, what we require is a logo, let's say a logo 500 by 500 pixel. This is what you require. Let's say the store which we are building out here is for, let's say a pet store, a dog pet store which you want to create. So now what you can do is you can search for dog logos in this particular manner, and you can get multiple options out here to select from. Now, if you notice carefully, there is a particular in some of the options, you get to see this pro version, which is going to be the paid version. So if you want, you can use that, you can apply, you can get a paid version, or else the free version is more than enough useful for us which you can make use of. So now we can take a logo. Let's say we are taking this logo. The moment you click on it, it comes up over here and the whole thing is editable in nature. You can remove and change whatever you want very easily from here. Now, what you require is we have the logo and we can give the name of the store right here. So for coming up for the dog stores names as well, you can make use of Chat GPT, where you can give it a prompt that you want ten creative dog store names for your Shopify store. So now you can see it has given us ten really good creative names. So you can select any of these or you can create combinations between them and create a new one yourself. So different ways you can come up with very creative store names which you want for your discus. Let's say for now, I'm taking this as my store name, Woof and wonder, which I can put on my logo. So I'm going to go ahead and in this manner. I can do so and I can reduce the font of it so that I can make it look a little better in this particular way. This is going to be my specific logo for the business which you can use out here and you can download this as a PNG. So now it is getting downloaded over here. Once we have it in place with you, you can just upload it back onto your store. I'm going to show you that in the coming videos how you can upload a logo to your Shopify store. I hope this makes sense. I hope you understand this simple process of creating a logo for our Shopify business. 8. The Hero Image: Hi, guys. Welcome to this session. In this session, we'll see how you can get a hero image for your online store as well which you're going to put up on your Shopify platform. So hero image is basically the homepage image which we get to see out here. Currently, if you see the one which we have right now, which Shopify has provided us is this is the image, which is a place folder image, basically. Now you can remove this and put up your own image, which is much more aligned to your product, your business. Let's see how we can do that. For coming up with a hero image again, we're going to make use of Canva, which we saw in the previous video. And we're going to create an image with the help of this. So this is going to be going up on the website. So we're going to go on website specifically section, which automatically gives us the right size for it. And here, we're going to search for dog because this is what is our business. So let's say so here, again, the same process where you get to see all kinds of images, suggestions which Canva gives, there are some free ones and paid ones as well, which we get to see out here. So let's take the first one itself. Now in that itself, you can see there are six versions given to us. What we want is, let's say the first one, now this is the image which we are going to use on our website. Now, I don't want any of the text. What I can do is I can highlight all of that and just delete. Now we have the image with us right here, which is pretty good apt for our business for the pet stores business which we're trying to set up here and we can download. Now we are downloading this which is going to be in this particular name, and we're going to upload both the images on our store. Let's see that. So for uploading the images, we spoke about this earlier. A all kinds of files images which we upload, go on the content section in the files section right here, you can upload. Now we can start uploading. The first one is going to be the one which we just now downloaded. Now, it is uploaded out here as you can see in the same manner, we can upload the other files as well. The other one which we have over here is this one, which is also getting uploaded. Now we have both the images which we will be putting up on our store, uploaded at the back end in the file section of content. This is how you can get your images created. In the coming videos, we'll see how we're going to put it up on the store and start using it professional. H. 9. Your First Theme - 1: Hi, guys. Welcome to this session. In this session, we want to talk about themes. Themes are basically the look and feel of your website, which you can also customize here on the Shopify store. Let's have a look at this. Once you're on the platform at the back end, you can also go ahead and customize the theme of your website. Currently, as you can see, this is the theme with which Shopify has given it to us. This is the default theme which it automatically creates for us. But it is not the case that we have to go ahead with this only and build our store based on this. You can customize it. You can change the theme of your website as per your business needs, the kind of products you're trying to sell. Now, for doing so, you can go on online store, and now you can see themes as the section. As you can see, currently, the current theme which is being used is Dawn. Now, if you scroll down, you will find all the other free and paid themes which are available as well. These are all the free themes which are available currently at this moment, which you can select from. Now, apart from this, if you want to get some paid themes, then you can visit the theme store, which will give you, as you can see, you can browse over 80 free and paid professionally designed themes from there and you can select a theme from there and use it for your store. Now, in this particular theme as well, now it is not the case that this is how we have to use it. You can customize your theme, whichever one you want to use. For customizing, you can go to the customized section and this brings you to the theme editor section. Now, this is where you can make all kinds of changes which you want to do to it as you want. Based on the left panel sections, you can see you can add sections to the header, you can add sections in between, the layouts can be changed. You can do all types of customization of the website as per your requirement. Plus Shopify gives you the option to preview your website on different devices. So you can do a preview on a desktop. You can do it on a mobile in this particular manner to understand how your website is looking like the responsiveness is decent or not. So all those you can check right out here. So this is how we are going to customize the theme of our store as per our business requirement. In the next video, I'll show you how practically exactly are we going to customize the theme as per our business needs. 10. Your First Theme - 2: Hi, guys. Welcome to this session. In this section, we're going to see how you can upload your images which we saw in the previous video where we saw how we can get a theme created for our online store on ShopifI. So let's have a look at this. This is where we were looking at discussing it. This is how the theme editor looks like and you can start making changes over here. So for example, let's say the first section, there are three sections to it. One is the header section, which is the first half of the page. Then there is the template section, which is the body of the website, and then there will be a footer section. So we're going to see the header section first, where you see the first thing which comes is the announcement. The moment I over on the announcement bar, you can see it is getting highlighted on the top of the website where it says, welcome to our store. Now if you click on this, you also get to see the message over here right here, which you can see, and if you want, you can go ahead and make changes to it as well. You can delete it. All of that can be done or you can change the language as well as per your wish. Now the other things which you can do is sometimes, let's say you don't want to show this on the website right now. What you can do is you can click on the icon, and this will just get hidden on the website. This way, you can go ahead and remove it, or else, let's say you want to just change the messaging of it, then you can change the text over here specifically. Want to change it to something else, you want to say on the top of the website that you can do, and at the same time, you can also link it to certain page or certain section of your website. You want to link it to a specific page where you're giving certain offers or blogs or anything, you can just link it to that as well. This is the first part, which is the announcement bar which we can customize. For now, let's say we are hiding it. So now comes the second part which we are going to do, which is we're going to upload the image over here. So the moment you click on the MyStore section, this is the section where you are going to upload the image. The moment you click on that on the right panel, you can see a lot of customization which we can do of the logo position specifically. Now here we are going to edit the logo in the theme settings section. When you come to theme setting section, this is the logo section which we can customize. So very easily, you can just upload your logo right here. You can see this is the logo which we had uploaded. So you have taken that and we're putting it out here and it will get placed on the website. Now, as you can see, this might look a little smaller, so you have an option where you can increase the width of it, and let's say we want to increase the width to 150 pixel, and now this looks a little better. This is how we can upload the business logo. And then comes the image banner. Now, there are two ways either you can click on image banner and then come to this section or you can just click on the highlight that section and you can come to this particular page, part of the website, and now you can upload your image on this and remove this one which is already there. So for that again, the first thing which we are going to do is going to add an image from here. This is the image which we had looked at, so we're going to add that right here. As you can see, we have added that over here and now you also have options to change this text. Right now, it says browse our latest product. So if you want, you can change that, you can edit the whole thing and say something else. You can do that. The buttons as well as you can see over here, it says Shopll, you want to say something else, you can do that. You want to change. When people click on it, the page they will be taken to is also defined over here. So now you can define your own pages if you want to. For now, we're just scratching the surface. We're just looking at the basics of it. So I'm keeping it as is for now. So now, as you can see, we have done this. We can save this particular part. And also, apart from this, what you can also do is, this is the featured section. So the featured collections, you can see over here, all of that is here. Ideally speaking, you want to customize that, you can do that as well as you wish. You can also add a section. Now, let's say on the website, you want to add other sections, so featured collection is already added. But other than that, there is featured products. So prominent winning products you want to go ahead and add, you can do that as well. Collection list, any particular product lines are there which you want to showcase on the home page of the website, you can do multiple things are possible. For example, image with text. Image with text will show the image of the product plus some text will be there describing the product and obviously a button which will take them to that product page where people can actually buy it. Let's say we add this so when you add this, it gets automatically added on the website in this particular way. And now you can save it so it becomes a part of your overall website which you are building out here. This is how you're going to one by one add different sections, add images on the website, and build out a very professional looking website for yourself. Now this is done. Now you can possibly preview it as well and see for yourself how it looks like. So you can go back and possibly you can view the store over here. Now you can see the logo has come up. The main page, the hero image which we created is up here. If you scroll down, we have the image with text. This section also added to the whole page now. I hope this makes sense. I hope you're able to understand what we are doing out here. It's pretty simple and easy user interface which Shopify has built, and it really does not require any type of technical skills for you to actually build out a store like this. As you can see, I'm doing a practical demo of it how anybody who is also not coming from a technical background can easily build a store on Shopify in this particular manner. 11. Free Mentoring!: Hi, guys. Welcome to this session. In this session, I just want to talk about because we are into the project now. I wanted to offer a free mentoring, free answering of any type of questions you may have related to the course. You can easily reach out to me in the course itself, just to show you here, once you are in the course, specifically, you can come to the Q&A section where you can go ahead and post your question over here directly to me and which I can answer and give you all the information the course is going to be live throughout your access you have to the course lifetime, and you can ask for any questions, queries you may have. Feel free to do so by asking questions over here, and I would be happy to help you for each of the questions you may have because at the end of the day, my main motive to build out this purse is to help you guys build your own business online business with the help of Shopify and then run that from wherever you want to. So feel free to use this feature and you can use while you're doing the course later on as well, if you have any doubts, any specific thing you get stuck with, you can come back to the course, post a question, and I would be really happy to answer any of those queries. Thank you so much guys. I will see you in the next video. 12. Section Sum Up: Hi, guys. Welcome to this section. So we just wanted to sum up on things which we have done so far. We just started getting into understanding the ecosystem of Shopify. So if you look back from the beginning, first thing which we did was we understood the drop shipping business model, how the model works, what things are there, how actually this machinery works, how we are able to sell products to our customers online by doing an online drop shipping business. Then we got into understanding Shopify, the platform which we are going to use here. To go ahead and set up the whole systems the processes needed. We signed up for a Shopify free account, and then we went ahead and looked at the interface of it, how the interface looks like, and then we started looking at different parts of it, looking at pages, how to create the contact page. Then we looked at the logo creations. So the logo for the business, the main image, the first image of the business. We looked at different sections which you can add in the theme builder section. So different themes which you can use here in Shopify. We have looked at all of that and we have come to a pretty much scenario where have a decent understanding of how this platform is going to work for us. I hope you understanding so far, able to understand what is happening in this course, and you're able to take these actions, apply it yourself also side by side while you go through this course. Feel free to write in any questions you may have related to the things which you are seeing on the platform, and I would be happy to answer you in that specifically. Let's move forward to the next coming videos where we'll go in deep understanding the platform and set up the whole business as per our requirement. 13. Your First App: Hi, yes. Welcome to this section. In this session, we're going to talk about how we are going to install our first app, which we are going to use to understand which is going to be our target market and what kind of products we are going to sell. Let's have a look at this, which app we are going to use out here. In order to install our app, we're going to go to add Apps section where we are going to go to the Shopify App store. Shopify App store gives you an access to hundreds of different types of apps which you can download from here, which then integrates with your Shopify account, and you can use it for different reasons. Now, this is going to be an app which we're going to install right now, which we will primarily use to decide upon which will be our target market and what kind of products are we going to sell. So let's look for app which is by the name of CJ dropshipping. So CJ dropshipping much faster is the app which we're going to use here. We're going to select it and now you can see all the information regarding the app given out here. They're given a particular video as well, which you can go through to understand what are the capabilities, scope of this app. Now, this is going to give you a lot of information about what the app can do. When it uh when it started? A all of that information is being shared over here. But an important thing to remember whenever you're adding any apps to your Shopify account is looking at their rating and their reviews. We should only be selecting those apps whose ratings are at least 4.5 and above, as you can see here it has got 4.9 and the ratings are more than 7,000. Here it has got 9,000 plus reviews, which means that it has got a really good rating by a lot of people who have been using. So this gives us a confirmation that this is a pretty good app to use whose experience would be really great once we start working with it. So now if you scroll down, you will get all the other information as well that it's free of cost. We don't need to pay anything to use this app primarily speaking. And now you can see the actual ratings of the people who have used this app in the past. So all that information is being given. It was launched in 2020, so this is a good amount of years it has been in the market, and it has created a decent experience for the people who have been using it so far. So now that gives us a guarantee that this is going to be a really useful app for our business. So we can go ahead and open so when we open it, it takes us to a particular segment in Shopify, where it is going to ask us to install the app specifically speaking. You can go ahead and start the installation process. And when you click on Install, this is where you're going to come where it's going to ask you to log in and authorize. Now, we don't have account on this website right now. So what we need to do here is we need to register with this account first. So for which we are going to go ahead and provide our email address and we can also give a password. So we can give a specific number over here in this particular manner, we can fill up all the information here and then we can sign up for the particular account over here. So let's have a look at this. Then we click on this and we can go next. You can give it a user name. I'm giving it a user name right now and confirming it. Now you can see the registration is successful. It gives you a questionnaire which you can skip for the time being, we don't need it right now and we can sign into the account. Now, as you can see, the account is open now. I just need to verify the email as well and then we can start using this particular CJ drop shipping website platform for figuring out our target market, for figuring out what products we are going to sell through our Shopifire store. I hope you understand the complete process now, how we went ahead to apps, we searched for the app and then we installed the app. Once the website we got to, we registered on the particular website and now we are ready to go ahead using it for our future research work. 14. How To Choose A Profitable Market in under 5 minutes: Hi, yes. Welcome to this session. In this session, we wanted to see how we can look for a profitable market in under 5 minutes on CJ drop shipping. Let's look at the website. Once you are here on the website, we looked at in the previous video as well, how we can open an account with this website. We can start looking for different categories. If you look on the left panel there you can see find products. And this will bring you two different categories of products which it has got. It has women's clothing, pet supplies, home and garden, home garden furniture, and so on and so forth. There are a lot of different categories of products which you can see out here available. Now, the idea is that all these products which are listed on CJ drop shipping are a profitable market. The basic idea being this that only because these products sell, they are here on the website and which can be considered to be profitable markets. If these products were not selling, then obviously they would not have been here on this website. That's the simple reason that we can say that all these products, whichever categories you can you can look at the categories here. Every single of it are going to be profitable markets for us. We have a complete free hand over selecting whichever product which interests us and we can build a store around that. The idea is that we really don't need to think too much into identifying what can be a profitable market. What CJ drop shipping is giving you as categories already created is a clear, strong reason to understand that they are the profitable markets and CJ dropshipping has done their previous research and history of working with these products that they finally close down on these categories, which actually works, which actually sells to our customers. So you can easily go ahead and select any of these categories and consider that as your profitable market and start your store with Shop IFI. And for this particular example, what we are going to continue with is, let's say, a dog store, which we are going to create. You can see if you go to pet supplies. Here, you can see there are a lot of different types of pet products which we can start selling very easy. Hope this makes sense. I hope you understand now how we are identifying how we are looking for profitable markets to start with in our drop shipping business. 15. How To Find Products That Will Sell in under 5 minutes: Hi, guys, welcome to this session. In this session, we wanted to see how we are going to look for products which are going to sell on our CJ drop shipping website. So let's have a look at this. So once you are on your store, you can go and launch your specific CJ drop shipping. So you can go ahead and launch that. And once you're on the website, now what we are going to look for are the products. So for searching for the products, what you can simply do is you can search over here by the name of the product. So since we are in the process of building a pet store, dog store specifically, so we can search for the seed word over here, and this will give us hundreds of products related to dog. As you can see now, there are different products which we can see here, which are listed down right here. Now, the important thing to notice over here is going to be at every product, you will get to see list and a number provided out here. Now, what does this mean? List is basically telling us the number of times this product was bought by customers. In this case, for this product, the product was bought 343 times. In this case, the product was purchased 461 times and so on and so forth. So we are going to look out for this number which we get to see for every product listing you see on the website. So now what you can do is, as you can see, the tool also gives us to sort the data in different manners. So currently it is sorted by best match because our product is dog, it's sorting it by best match. What we can also do is we can sort this whole data by list. So when you sort it by list, it will put all the products in a sequence which is from descending to ascending. So when we do this, as you can see here, now we are sorting the data by list. So now you will see all the products with the highest number of purchases to start with. So this product sold was purchased 3,114 times. This was 3,039 times and so on and so forth. So now the whole listing listing has been sorted by the number of times they were purchased. So these are going to be top selling products which are getting sold correctly. So this is how we are going to find out the best products to sell in our category with the help of this sorting mechanism. I hope this makes sense. I hope you understand this. In the coming videos now, we will see also that how we are going to add these products to our shopping fiise too. 16. Deciding What To Sell - The Golden Rules: Hi, guys. Welcome to this session. In this session, we want to discuss about how to decide on what to sell. What can be the golden rules to keep in mind when we are selecting a product to sell. There are a few things which you can keep in mind. The first is the price point. The key point being this that we are trying to sell products which are going to be at a cost price of let's say $10 around $10, or less. That's going to be the price point which we want to keep for our products. Secondly, we are going to sell it at 25 to $30 on our site. That we're able to make a minimum $10 in profit from each sale. There are going to be other expenses as well, which will come into picture, and that's why we want to keep the selling price at around 25 to 30 so that a bare minimum $10 is what you're generating from each sale as net profit. So this is something the pricing is something is critical of a product which you need to decide upon. The other thing is, whatever products we select, we need to make sure they are not too heavy because as you can understand, this is a drop shipping business where the supplier is going to ship the products to the customer, and if the product is heavy, that's going to add to our shipping cost. And because the shipping cost will go high, our net profit margins will come down. And that is why we have to make sure whatever product which we are selling are not so heavy, they're light weight, and they can be easily shipped at a cheaper cost. The other thing is, obviously, we want to make sure these are not fragile products because they have a tendency to break down in the transit and that can again create a bad user experience, customer experience. Also, if you look at it, these products are getting sold purely a major factor is the images of the product which customers get to see in your ads on your website. Images makes a lot of impact in the whole sale journey because majority of the time the deal breaker is going to be those images which you put up on the product page. We have to make sure we are spending a lot of time in creating and setting up high quality images for our products which we are trying to sell. Also, we are into a business where we are not primarily focusing on selling branded products like Nike or Reebok. We are not selling these branded products because these are products which we are trying to sell, which are more from the perspective of impulse mind. These are impulse buying when people are they check out our products and they just all of a sudden in the heat of the moment they want to purchase. That is where we are talking about. These are the kind of products which we're trying to sell on our website. This is not going to be some branded products. For a product which is branded, which is a priced at $500, people will not do impulse buy for $500 product. For a $500 product, possibly, people are going to research about it, compare it to other products, and then decide whether they want to go with the best fit. Another last point regarding very important point regarding product selection is going to be, we have to select a product which really in the real world sense, solves a problem, or it caters to some passion. Like for example, in case of a dog store, a dog lead which lights up can be a problem solver. Because a lot of times dog owners when they take their dogs for a walk in the night, they tend to if the dogs might not be seeing, you might not be able to see your dog in the night in the dark. This lead which lights up helps to identify them. It's solving a problem. It's a real world problem which it is solving. So this makes sense. Similarly, a lot of dog owners have this tendency of making their dogs wear clothes, okay, jackets, and that is something they like, which is connected to their passion. They are interested in it. They feel good when their dogs are covered with clothes and jackets, they make them good. So then that is, again, a salable product. We have to make sure that whichever product we are selling, it first solves some kind of a problem, or it is connected to some passion or liking which people have. These are some of the main rules, six rules you can say, which you should keep in mind whenever you are doing any type of product selection. I hope this makes sense. You understand these concepts. We're going to see these in practical as well in the coming videos where we'll apply these concepts to select our products which we want to sell on our store. 17. Adding Your First Product: Hi, guys. Welcome to this session. In this session, we'll see how you can go ahead and add those products on CJ drop shipping onto your Shoppe fi store. So for doing this, this is going to be a pretty simple process. Let's go back to our CJ drop shipping website. This is where we have all the products which we saw in the previous do Okay. And now you can select products. Now, selection is based on the golden rules which we discussed in the previous video, which is product needs to be less than $10. It is not too heavy, not too fragile. It has really high quality images. Okay? It is solving the problem or caters to a fashion. All of that is something which we have to make sure it's happening out here. So now, if the great part of CJ drop shipping is that it lists only those products which covers all the golden rules which we have. So ideally, you can have a look at and you can most of the time, 99% of the time, you will find all the products which covers all our golden rules. So now, the only thing which we can do here is possibly you can add one more filter, which is looking at products which are maximum of $10. Like this, you can now sort the whole list by the pricing as well. Now, these are all the products which are going to be under $10 and they are not so heavy, they're not so fragile, they have high quality images, they are not branded. As you can see, uh, they solve a problem, plus they cater to a pah. Now we can select any of these products. Let's say I'm selecting the first product itself. And let's see whether the golden rules matches this particular product or not. It has some videos. They given us multiple videos. As you can see, they are high quality. It looks like it is obviously, it is not so fragile because it's being used for cleaning purposes and also it is not so heavy as well, so it solves that as well. The images are really good. Um, we can say that the it is solving a problem of cleaning majorly because there is a lot of hair drops which happens of our pets specifically. So that way it really solves the problem. This is what we would like to go ahead with and would like to add this to our store. So for doing so, what you can simply do is also you can go to the listing part at the bottom. And you have to give certain details regarding this product now. You can give a name over here. Let's say we are saying product type is one. Vendor also you can say add one. Now, the only simple thing which we have to do is you can also go ahead and check out the other parts of it where you have variant listing. In variant listing, we'll talk about what is this as well. But for now, all we have to do here is we just need to look at the recommended listing price. Once you have the listed price over here, you can list it now. This will go ahead and list our products onto our Shopify store because it's connected to our Shopifi store already. This will be the process guys by which we will be able to select our products and add them to our Shopifi store in this simple way. I hope this makes sense, I hope you understand this process now. Thank you so much for listening to this session and I will see you in the next video. 18. Viewing Your First Product: Hi, guys. Welcome to this session. In this session, we'll see how we can view our product in our Shopify store once we have added it from CJ drop shipping. Let's go to our account. This is where as you can see, this is our account, so we can go to the product section where we can find our product listed out there. So now you can see this is the product which we had added from the CJ drop shipping website. Let's look at this product at the front end, how it is looking to our customers. For that, we can go to our online store and we can view our online store, and this is our store which we had created. Now if you go to Catalog, you can see the product is listed out here properly. Okay. And if we click on it, it is going to bring us to the product page. So where we can see the whole information out here. So first is, you can see the image automatically provided by CJDrop shipping showing up here. I can see the name of the product, the pricing given. The good part is this all automatically comes through Shopifi where you customized customers they can add their quantities. They can add the product to the card. They can have a buy now option as well. All these are created by default by Shopify. You really don't need to do anything much out here. Then there is a description overview of the product given, and as you scroll down, you will see different images of the product as well. So all the images of the product are exported from CJ drop shipping and it's showing up now here in our Shopify store product page. This template gets created, this particular structure automatically gets created. The moment we'll list any product from CJ Drop shipping into our Shop Ifire store. Now let's look at this same information inside our admin. If you see, this is where your product gets listed. All the products which you plan to sell are going to be listed out here specifically. Now if you click on the product itself, this will bring you to the product page at the back end. So now you can see the back end of the same product page, the title is here, description is here. Media is actually the images which are being used is provided here. They have also given a category. So categories basically you can categorize your products based on those categories defined in your store so that when people are looking at a website, they can understand where they will find the product. So this categorization is also something which you can define eventually. Other than this, there is something we call as variance. Variance is basically variations of your product in different ways. Variations can be in terms of style. There can be different styles of products or there can be quantity of products. So all of that is being mentioned out here. Which you can define as well. We'll go through all of this eventually. Then there is the search engine listing as well, how the product is going to look like when people will search for it on a search engine like Google or Bain. Now, if you look at the right hand side, then comes the status part of it. The status part is basically telling the status of this product listing, whether it is live active or draft. Active means this is live on the website. Draft would mean that it is not live on the website, it's still we're working on it in the back end. Other than this, there is publishing sales channels. Sales channels basically means, what are the different channels or ways of you generating your sales? One of them is obviously online store. You have an online store where you have listed your products and you're selling your products online. Another one can be you have a physical shop where you want people to visit your shop and buy your products. That's another sales channel. Like this, there can be different sales channels. You can see those sales channels over here like online store or point of sale. So if you're not doing point of sale, you can just remove that as well, and you can stick with only online store. Then similarly, you have markets. Markets is as you can understand the physical geographical location where you want to target your products, where you want to sell your products. That also is defined out here which you can also define eventually and you can have your products listed and targeted for those regions. Other than this, this place also shows you insights. So Insights is basically where it's going to give you once your product starts selling, and there are a lot of sales coming for this product. Then insights will give you analytics about how much are they selling on a monthly basis, what kind of revenue are you generating, which is the best selling product? So those kind of insights you will get in this particular section. Also, it provides you product organization. Product organization is as we spoke earlier, also, it's basically categorization of the product. So you can go ahead and list the product, categorize the product under specific category, possibly. That way, it helps to organize the products in the right manner. Like for example, let's say we are uh this is a dog store, let's say a different example. Let's say we are in a clothing business. In that case, I can have categories, which is like men clothing, women clothing, kids clothing. Now under men clothing, I have various sub categories which can be let's say formal clothing, casual clothing, sportswear, and so on and so forth. That is what we mean by for our product organization, which you can do with categories which you can define out here. Then finally, what you have is theme template, which basically the default product which we are looking at right now and we'll get to this as well in the coming videos to understand how we can define our theme template as well. So this is how you are going to go ahead and list see your product at the back end in the admin of Shopify. I also you have the option, as you can see at the bottom, where you can archive the product if you don't plan to sell it right now, uh, you can delete the product, if you want to just remove it from the website completely. All those options are available as well here itself on this page. I hope this makes sense. I hope you now understand how the product is going to be showing up on our Shop fire store at the back end and also in the front end. Thank you so much guys for listening to this, and I will see you in the next week. 19. 3 Tips To Make Sure Your Products Sell: Hi, guys. Welcome to this session. In this session, we want to discuss about the three tips or three major things you need to keep in mind, which will make sure that your product sells. So whenever we are trying to sell our product, these three things should be very much important in our business. So the first thing which we're going to look at is going to be making a title as exciting and concise as possible. So let's have a look at this on our product which we had selected earlier, as you can see right now, the product name, the title is quite a lot of text over here and it clearly defines what product we are trying to sell. Be somewhere it says it's a hair cleaner, somewhere it's saying it's a brush, which is a cat hair remover. There are multiple words coming into picture and it does not give a clear idea that what exactly the product does. It's not so concise, it's very wordy, heavy on text. The point is that we have to make sure that the title of our product is very concise and exciting enough to increase that sense of urgency and likelihood for people to purchase the product. The other aspect of it is going to be description. Now when you're describing the product, let's first look at the title and what we can do is we can go ahead and add the title, the better title to our product first now. Here as you can see, this is our product at the back end. What we are going to do is we're going to remove this whole title and we're going to add a certain title which works better, which is what we are discussing has to be concise, exciting, less than ten words. So we can take use of ChaGPT and we can ask HAGPT to generate exciting title for us and a description as well. Let's say we have taken the title over here right now, and this is the title which we are going to go ahead with ultimate four in one pet hair remover Brush. Now this is so clear and now it simply explains what is the product, what we are trying to sell out. Now coming to the description part, ideally, what we are trying to say here is whenever you're describing the product, what is very important for us to keep in mind is we are here to sell the benefits of the product and not the features. So whenever you look at selling a product, the product's main purpose and we discussed this earlier as well is supposed to be solving a problem. That can only happen when you talk about the benefits of the product, what the product can do, which will solve the problem. That is what the customers care about. The customers don't care about what is the feature? What is it made of? What are the things the material used to build the product. That is not of much concern for any customers. What is more concerning for them is that whether this product will really help them in fixing their problem or not. A practical example can be in case of this particular hair brush which we are looking at. Now, a feature can be that this is made out of, let's say, a specific durable material, and all of those things are there and the brushes are using a particular fiber. But these are all features. But if we say that this is a particular hair brush, which will clear every single hair which you will get on the sofa or anywhere in the house, then it is going to solve the problem, and that is what is going to catch attention of our customers. Very important that we are supposed to add all the benefits of the product and not the features of the product. For that, also, we can take help of Cha JBT where you can give us all the benefits in this particular manner and we can take that and we can remove all of this and put that instead over here. This gives us the benefits which we have got here of the product, and what you can do is you can certainly save this for now here in this particular way. The next thing which we are looking at is going to be the media. In case of media, as you can see, we have already uploaded the images out here. Now, you also have an option if you feel that there is a certain image like this image is pretty decent, which we can certainly use however, if you feel that there is any other image which is better than this one, you can certainly make that the primary image in this particular way. All we are doing is we just need to drag it and we can drop it here as the primary image which we want to use it as. This is also something which is easily possible out here. We can customize your media files, your images as per your requirement, which looks much more eye catching and grabs the attention of our customers. The third part is, as we understand that the images which we are giving should be connected to our benefits, exactly. The benefits which we are talking about in our description should connect with our image as well. Make sure whatever description you are giving, it describes it. The images also talks about the salt. The other thing which you can do over here is the variance part. You can customize this as per your requirement, right now, the variants are style and quantity. Let's say I don't want the style variant. What I can do is I can simply go ahead and delete this. Once I delete this, I'm left with only the quantity variants which has got two variants over here, one piece and two pieces, so I can keep it as is, or I can change the description of it of it as well. As per my requirement, I can do. Other than this, then the variant as well. So for the variants which we have the one piece and two piece, it also should have their proper images. As you can see, it is already doing so. So because of which, what happens is, when people will select one piece, this image will show up. And if they select two pieces, then the other image will show up. So this is really useful as well. So you should be adding the images as relevant images as possible in this particular section also. So now we are just saving the whole thing, what we have done over here. So now, if you look at it, our product page description is ready. So we can have a look at this now and we can just refresh this page. So now you can see the title has changed, ultimate four in one, pet hair, remove or brush. Then the pricing also, if you see the pricing is any different, then you can make it as per we had discussed earlier also. If you want to keep $25-30, you can change the pricing right here. Other than that, you can see the description. It's a three point description, precise and to the point description which we have added over here, and we're also showing the images in the right manner, just which we had selected. This is how we are going to go ahead and design our product page, which is actually going to sell. We are putting all those three tips in picture in action over here so that this is what is going to entice our customers to actually buy a product and purchase it from our website. I hope this makes sense. I hope you understand the three tips and you can practically implement them when you are designing your own product page. 20. Time To Start Making Money: Hi, guys. The time has come to start looking at making money. Now is going to be the stage when we are going to take the Shoppy five plan. I would want you guys to go ahead and do so so that once you have the Shop five plan, then we can start looking at running our business in the proper manner. I'll show you different ways you can drive traffic to your website, to your Shop five store. And then sell your products going forward. I the coming video, I will show you how we will take a ShopifPlan and activate our website and make it available to all our customers around the globe. Then we can start looking at how we are going to market our products, bring pre targeted traffic to our store, and then possibly sell our products as much as we can. Let's get into the next video where we're going to see how we can take the Shopify plan and then activate our store so that we can start running our business and run it in the real manner. 21. Choosing A Shopify Plan: Hi, Ay. Welcome to this session. In this session, we wanted to see how you can select Shop five plan very easily on the Shop five platform. Let's have a look at this. Once you're on the platform, you can have this option right on the top where it says, select a plan to get three months. You can select the plan over here. Now this brings you to the options. Multiple options are here, like a basic plan, Shopify, advanced and plus. The simple one to start off with would be the basic plan, which you can start with, which is at a very low cost where it's only going to be a very nominal amount for the first three months and then it will have a proper amount after three months. You have 90 days at a very low amount. You can subscribe to the Shopify platform, use it for three months, and then come on a normal plan. So enough time for us to get accustomed to the platform. You can simply select the basic plan over here. Which will bring you to the payment section, the checkout page where you can provide all your information and then subscribe to the plan. This is how you can go ahead and subscribe to your Shopify account, and then you can start using it. In the coming videos, once we have the plan activated, I will show you a lot many other features of the platform which you can use. Right now, I'll just go ahead and activate this plan, and I'll see you in the next video where we are going to look at the other features. 22. Registering A Domain Name (2 Options): Hi, guys. Welcome to this session. In this session, we'll see how we can register for a domain name. A domain is going to be where your website is going to reside. We need a specific domain name as well, which is what people are going to type in to reach our store. So it becomes very critical and important step to have a specific domain name and we need to register for it. There are two ways of doing it. In this video, we are going to see the first option, how you can register for a domain name. For that, we can go to our Shopify store and we can go to the settings on the bottom left corner. Where you can see the left panel where you will come to domains. Currently, if you see if you look at our website, which we have here, the website name is in this particular manner, which is dj HYK hyphen kzero.mishoppify.com. Now, this is not a proper name to our store. Our website, our store needs to have a proper name, which is what relates to our business, our products and services. That is why having a proper domain name becomes critical. Are coming back to this, you can go to the settings in which you can go to the domain section and here you will get an option to buy a new domain directly from ShopifE. You can go with this and here you can search for the name. Since we have kept this store's name as Woof and Wonder, we can search with that itself. So now, as you can see, it says Woof and wonder.com isn't available. So there is no need to panic with this. It's absolutely fine. If it is the case that your domain, what you're looking for is not available, then there are two things which you can do. One is, you can add some general word before or after your domain name. Something like daily or best you can use, and with that, you can try to search for a domain name. So that is one option. The second option is if.com is not available, then you can look for other extensions, which can be.ins.net.org dots store dot Shop is available. So you can think about purchasing other domains with different extensions. So these are two things which you can absolutely do. Okay? So let's say I want to add some general word before it. I'm saying best Woof and Wonder. So now you can see it is absolutely available for a pricing of $16 per year. So this I can certainly buy. So this is going to be one of the options. The only issue with this option is when you're buying a domain from Shopify, Shopify does not have a full blown email service, so they have a email forwarding service. So wherein the emails which you will receive from your customers, they will get forwarded to your personal email. And when you reply to it, the responses will go from your personal email with which you have opened your Shopify. Now that is not so professional. So what we prefer is having a full blown proper email service as well, which can look very professional and the emails go out from your business email ID. For that, we're going to look at the second option in the next video. I hope this option is clear to everyone how we can buy a specific domain for our online store on the Shopify platform itself. Thank you so much guys for listening to this, and I will see you in the next video. 23. Registering A Domain Name With An External Host : Hi, guys. Welcome to this session. In this session, we'll see the second option of how we can register for a domain name through an external hosting service. So there are different hosting services available in the world, and I've gone through multiple of them, which are good, bad, and not so great as well. So there are cheaper website hosting services which has poor support as well. So overall, what I've understood is one of the ones which is very good and works really well with a decent reasonable support is going to be name che. If you have any other options which you have worked with yourself in the past and you know about, then feel free to go ahead with those as well. Our idea is that we want to work with a specific hosting service, which gives us a good experience in the longer term. Let's look at how you can register for a domain name on name cheap specifically. If you search for name cheap domains, you will get their official website here and we can come to the official website right here, sign up, open an account, and now you can search for your domain. In our case, it was Woof and Wonder so you can search for that. If it is available, you can go ahead and purchase that specifically. In this case, as you can see, it is not available here, so we can going to change it with a generic name. Now this is available for $11.28 per year. We can add this to our card then you can go ahead and purchase it. This will be a really good platform, which can help you get a domain name from an external service, and this will also give you email service, which we'll see in the next video, how you can take that as well. And then you will have a proper domain and email service for your business, which we can then further go ahead and link it to our Shopifre. So I would recommend you guys checking out name cheap and then you can buy a domain from here. That would be really easy and overall experience, the later experience would also be great. You can see this is where you can check out as well. Once you make the payment, you can buy it from here and then use it for your Shopify store. 24. Creating Your First Email Account: Hi, welcome to this session. In this session, we'll see how we can also create our first business email on the Namecheap web posting service, which we can use for our Shopify store. For this as well, we'll go to our Namecheap account where we can go to the email section where you have business email option. This is where again, you will have to buy this particular service. What we can look at is as small as the starter plan, which we can take out here, once you take this particular plan, it will ask you to provide the domain name is already we have bought, which was best Woof and Wonder all you need to add to that is info info at bestwoofwonder.com. That will be the business email which we will create from here. So all we need to do is we sign up, we register, we get this particular plan in place, and then it will give you the option to add the info part before the particular business name, your particular store name, and with that, your business email will get creative. Once the business email is created, we can then start using it in our Shopifi store. I hope this makes sense. So go ahead and you can buy this particular plan to create your own business email, which we are going to use in our online store. 25. Connecting Your Domain Name To Your Shopify Store: Hi, guys. Welcome to this session. So in this session, we wanted to see how you're going to connect your domain name with your Shopify store. We'll go back to the first option, which was when we buy a domain from our Shopify platform itself, you can connect that to your Shopify store. So all you had to do was what we saw is we come to this particular platform and we go to settings. And what we saw was we go to the domain section where we will find we can buy a new domain or we connect an existing. So you go on buying a new domain and you follow the process where it will ask you to make the payment. And once you make the payment, you'll come to this particular page where you have to verify the email as well, so the verification can be done. And then you can see the primary for the online store will automatically become the domain name which you selected. So in our case, that's bestwoofen wonder.com. So this is going to be the domain name which we have now linked to our store. So if we see now our online store, you can see now the name has now changed to bestwofenwonder.com, and this is what we are going to use going forward from here. This will be one way of doing it. The other way of doing it is going to be where we have the second option where we bought the domain from Namecheap, the business email which we bought, and we just need to link that to our Shopify store from the same options in settings, we come to domains, and it will say connect with existing domain. So if you have a connect with existing domain, you can come here. And you can put the domain over here and then follow the process to do the same thing. This is how we can get our domain name linked to our store now so that our store looks professional and whenever people search for it, they're able to open access our website very easily. 26. Removing The Password Protection: Hi, welcome to this session. In this session, we wanted to see how we can remove the password which is installed on our website right now. Now, you must be wondering that we just created the domain, we added the domain to our store, so the website is looking fine and it's visible to everybody. Then where is this password applied to our website? So let's have a look at this. Right now, if you see, this is the website which we get to see, but this is an internal view. It is still not live to the whole global audience. So just to check that, you can try seeing your website on a different browser or in a private mode. In this particular manner. You will see it is password protected right now. The website does not show up. This is what the whole world gets to see. This is the external version of the website. What we need to do is we need to remove this password specifically so that our website becomes fully accessible to the whole global audience. For doing that, we can go to online store where we can go to preferences. In preferences, you can see it clearly says your online store is password protected. So there are two options. One is, obviously you can remove the password. That is one way of doing it, the password gets removed completely, or else you can you can remove this password protection, which says restrict access to visitors with the password. This is your password. Okay? If you want, sometimes if you still want to keep your website limit to certain people, then you can just give this password to them and they can only access the website. That's also another option which you have. But in case you want to now open it up to a whole global audience, you can just remove this and save your website. Settings. Now that we have done this, now it says online store is open to everyone and we can view it as well. Let's do the same process. We're going to take the website domain, open it in a private mode in a different browser, and now you can see the same website shows up in completely to the whole world as well in the private mode as well. Now your website is protection, the privacy protection is completely removed. This is how we can go ahead and remove the password protection of our Shopify store. 27. Displaying Your Store In The Google Rankings: Hi, yes. Welcome to this session. In this session, we wanted to see how we can make sure that our store is displayed on Google Rankings, for which we have to provide it a title and a description. Let's try to understand what is this title and description. If you do a Google search, let's say we do a Google search for dog products and you see these search results which we are coming in, so By online dog products at best prices in India. This is the title we are talking about. Then what we see is buy dog products online in India at the best prices, we offer the best dog and puppy food. This part is your description. You have to define this as well for your store. This is needed so that when Google Search happens, your listing of your website comes up in this particular manner in the search engine result pages. We can define this at the back end of our Shopify store. Now once you are in the admin, we can go to online store once again to the preferences section. Now here, if you scroll down to the middle of the part where it says, search engine listing, this is where we are going to give the title and the description. Now for the title and description, you can take help of Chat GPT. You can give it a prompt that you are looking for homepage title and homepage meta description for your Shopify store. Your story is about this and what all products you are going to sell. So give all those details and Shopify can create a title and description for you. You can also mention that you want it to be a C optimized so it will keep that in mind and create it for you. We can get this from the Chat GPT, where we can go ahead and let's say this is the title which we are taking right now. Which is going to be so you can see it is quite clear. First, we're giving the name of the store and then we're talking about what the business is all about. Explore our fantastic collection of dog products. Now, in the description part, we can give the other section, which is this one which we're going to look at here again, what we are doing is the first thing which we are saying is come and visit our store and discover more. We're asking for an action to be taken. Because of which, this also really helps in getting a better positioning on our search engine result pages. This is how we are going to add titles and meta description for our store so that our website starts ranking for different types of search engine result pages because it becomes important for us in order to drive traffic to our store, our website needs to get listed properly at better rankings on different search engines. Once you do this, you can save this information so that it reflects as well, and then it will start working. Whenever people come on Google or any other search engine, the search for your store, it will come up as a website listing, which they can then click on and visit your store. 28. Adding The Policies: Hi, guys. Welcome to this session. So in this session, we'll see how we can add different policies as well to our store. So usually whenever we see a specific store which is working, there are a lot of policies which you need to be mentioning as well, like your refund policy, return policy, privacy policy, terms of service, terms and conditions. Shipping related policies. These are also needed in a business because that gives much more trustworthiness of your store to your customers and because of which there are more chances of they doing business with you. ShopifI does it really simple way of adding these policies. So we can easily add these policies, different types of them on our store, which will show up to our customers. So let's have a look at this. Once you are inside the admin section, we can go to specifically the preferences. We can go to settings. In settings, the last option in the panel is going to be policies. Here, what we're going to look in today's session is going to be privacy policy in terms of service. We'll come back to return and refund policy eventually in the coming videos. First is a privacy policy, wherein it automatically gives us the content which is provided by Shopifi you can go through the content absolutely fine. Okay. And also it gives you a particular way of wherein it is going to be automatically updated. So if you make any changes to the store, if there are some changes done from Shopifys and all those things gets automatically updated in the privacy policy, specifically agreement. So you don't have to do anything whatsoever over here. You just need to keep this switched on so that any type of changes you are doing to the store or Shopify is doing at its own end, they get updated automatically here. This is our privacy policy, which is by default created by Shopify. The other one is terms of service. This is something which you can create. Now as you can see, here you can write the whole terms of service as per your requirement. You can either get it created by your legal team if you have any, or let's say you can make use of ChaPT to give you a terms of service. Possibly, you can do that. The third option is where Shopify gives you a terms of service, template. You can use that and now you can see automatically the whole content also comes up over here for us. It gives you the complete idea about it, which you can use now here. Then if you want to make any edits to it, changes to read through the whole thing like here. In this particular case, we have to provide the proper link. There will be sections where we have to update it, edit it, and customize it as per our own business. The last section is contact information. So here you can go ahead and in most of the cases, we don't need to provide all this information when we are starting with our new Shopifi store. So you can leave it at this where you can give your contact information, and that is more than enough. So this is how you can also get your terms and service policy updated and which you can publish on your site. So this is how both the policies can be updated, guys. In the coming videos, we'll see other policies as well, how we can create them for our Shopifi store. 29. Adding A Footer Menu: Hi, guys. Welcome to this session. In this session, we wanted to see how we can add a footer as well, hotel menu to our online store. So the policies which we created in the previous video. Now, ideally, you can go ahead and put the policies on the top of the page of the store as well. But usually, that is not something which customers are looking for. So we don't want to cluster with too many things at the top of the page. We want to focus more on the product and what we are actually providing our customers on the first half of the page. Policies and all can come in the bottom of the page and can be a part of the footer menu. So let's see how you can do this on the Shopify store. The first thing which we want to do is we want to see the footer menu. For that, we can come to navigation in online store, and now you can see under the footer menu, you have the search part of it. Now, this is something which you don't require. You have already created your policies, so we will add those. But before that, we can just delete this and now we start adding our menu. The first one is going to be we had created terms of service we're going to add the policy. Now, this is not a page. We had created a policy, we're going to look for it in policies, and this is where you get to see terms of service, which you can save. Similarly, privacy policy, which you created. Again, we're going to look for policies where we have privacy policy. Now we have added this. Now if you go back and check on the store and you refresh the store, you still don't see that. It is showing up terms of service over here right now. You get to see that. But there are certain things which are still showing up over here like Quickinks I don't want to see, I don't want to see subscribe to our emails, this box, all these things I don't need. I just want to have terms of service and privacy policy showing up at the bottom. For this, we can go ahead and go to the theme editor and customize that. Now if you look at it at the bottom, we have the section over here where we can have a look at it, we can add a section. Quick Links. Now in quickinkT is what we don't want. We're going to remove that and save it that's gone. Now this is how the site will look like in terms of service and privacy policy. This is good. Now the other part is to subscribe to our emails. This email sign up which we have over here, We don't want subscribe to our email, so we'll remove this. Now that is also gone. Now this particular email signing up option, which we are seeing here, you can switch off from here. On the right side, you have email sign up, so you can just switch it off. When you switch it off, it completely goes away. Now we have a very clear footer for ourselves with only the things which we wanted to show, which is terms of service and privacy policy. So let's go back and refresh the page, and let's come to the bottom and check. Now you can see this is quite clear if I click on terms of service that shows my terms of service over here, which is absolutely fine. And in the same manner, if I click on privacy policy, that should give me the privacy policy over here as you can see here. This is how you would want to go ahead and put the footer at the footer menu at those particular policies which will show up at the bottom of the store. Thank you so much guys for listening to this, and I will see you in the next video. 30. The Title And The Subtitle: Hi, guys. Welcome to this session. In this session, we'll see how you can update the title and subtitle of your store. So this is going to feed the part of the text which we get to see on the hero image which we put up on our website. Now, the idea is that obviously the image is really good, but we also need the title and subtitle to be also catchy enough so that people are interested to click on it and come inside into our products page and they check out our products. So we need to make sure that we are putting really good copywriting is being done in this particular segment so that it really helps to bring customers to our product pages. So let's have a look at this. So, once we are on our Shopify platform, we can go to preferences. And now because we want to change the title and subtitle, we can make use of the home page title and meta description which we had created earlier because these are SEO friendly and we had done this primarily for the purpose of making our website rank better on search engine result pages. If we use the same text now on our website as well, that increases the relevancy and because of it, the user experience is also great. What we can do is we can take the text from here to use it on our title and subtitle. So what we're going to look at is, let's say this one come and visit our store and discover more is something which I want to use as the title, which is here, rather than having browse our latest products, I want to use that. What we can do is we can go to now themes, where we are going to customize it. We want to change this part, browse our latest products. We are going to remove this and save this. We can make this medium so that the size adjusts automatically, which is a better one. And then similarly, we're going to look at the subtitle. Let's say we're using this as the subtitle. We again go back to themes, customize it, and now we want to add a particular subtitle just below come and visit our store and discover more and above Shopll. We're going to add a particular button out here, add a block, which is a text. But as you can see, we want the text to be above the button, so we're going to drag this and bring it above the buttons where we are going to add the text. Now we can see it says Explore our fantastic collection of dog products. And that's a subtitle. We can save that. Then finally, what we have is the button. For the button specifically, rather than having shop now or shop A or B now, which is a little more aggressive text, I feel, we can make a little bit subtle and we can just say discover more. This is a much better option which I feel personally, which we can have on the website. Now if we look at the website, this is how it is going to look like. This is how you can update your title subtitle of your store on the hero image, which is really going to help to entice people to click further Inside and come to your product pages and check out your products and purchase. 31. Time To Add More Products: Hi, guys. Welcome to this session. In this session, we wanted to see how we can add more products to our Shopify store going forward, which we can then categorize eventually to organize our products in a better manner. So let's follow the process. We have seen this already before as well, how we add products to our store. So now we just want to add few more products, let's say, five to six products which we can add. Right now, I have just added another one product right now here. So I'm going to follow the same process which we had seen previously as well, which is we go to CJ drop shipping. We're going to sort this data by list so that we get to see the top selling products first. We're going to keep the pricing at the maximum of $10 because that is what we want to sell. And now from here, we can select our products which we want to go ahead. Okay. So here we can go ahead and select the product. So let's say this is another one which we want to buy. So we have seen this process already wherein. We're going to list the product. So this is our third product. I hope you guys remember this process which we had done earlier as well. We go to variant listing, we are going to go to recommend listing price. We get the pricing, and then we list it. So now they are adding it to our store. Once it is added, then we can add few more other products. This is done. We can check this. Right now, we have two products here. But if we refresh, you can see the third one is also reflecting right here. Let's repeat this. Let's say we want to add two more things. Let's say this one as well, brush. This is the fourth product. A, I hope this process is now very clear to everybody how we are doing it. This is going to become really straightforward. The idea is also not to add too many products right now. We want to go with few products right now to get it right, organize it better, possibly do its marketing and start selling and see what is selling, which is a winning product. Then maybe later on we go ahead and scale it. We are going to see this step by step, so there is no rush as such for us to start adding products in bulk too many of them at this moment. We have four products. Let's see this. And then let's add two more. This is a collar. We're adding the fifth product. Okay. So the idea is that this one is focusing on what I would want you guys to do is to do the same thing wherein you go back to your store and add five to six products to your Shopify store as well. And then we are going to see how we can categorize them, put it into different collections, possibly, which is a categorization done of our products in the right manner. Because once people come to our website and they start checking our products, it looks much more better and neat when they see our products in a categorized format. Let's look at one more product out here. Let's say this one. Now we have added those six products to our store. The only thing which is remaining in this is that we just need to change the title. Remember, we had to make the title eye catching, we have to go ahead and work on the description part as well of the product page as well. So giving some bullet points around the product. All those things is a repetitive thing which we had seen earlier in the previous video. You can follow that for the remaining five products and then your six products are ready on the store. Then we will see in the next video how we can go ahead and categorize them into different collections. I hope this makes sense. I hope you follow this particular process, this step which we have to follow here, and then we move to the next part, which is categorization of these products. Thank you so much guys for listening to this and I will see you in the next video. 32. Collections: Hi, guys. Welcome to this session. In this session, we want you to see how you can categorize your products and put them in different collections. So let's have a look at this. If you remember the last video where we had seen, these are the products which we wented and added to our store. Now, if you look at it, we can categorize them into different segments, like, for example, silicon dog, bath, massage, gloves, brush. This is a brush. This also a steam brush for dogs, and this one as well, ultimate four in one pet hair removal brush. This can fall under brushes. As a collection, we can create these two can be under collars, which we can do as well, and then this can be bells, bells, which we are using leashes, basically, which we can create a category of. We'll create three different collections. For the six products we have uploaded, we are added to our store. Let's begin that. In order to create collections, we can come to products where we have an option for creating collections. Where you get to see, there is already one collection which is homepage which shows over here, which is coming from because products are listed on the homepage as well. That is why it's showing from there. So we don't need to bother about that, we will just create a new collection and let's say the first one is going to be for brushes. Then we can give a description. In this manner, you can give a description, and then the collection type will keep as manual, which basically means that we're going to add products to this collection ourselves manually. You also have an option of a SMRT which is an automated version of adding products to the collection. This is useful only when you are handling huge amount of products on your site and you have to bulk add those to your store into various categories. Then we are going to use SMRT in the later stage. Other than this sales channel, we're going to keep it as online store as usual, rest, you don't need to add any image as such, not so necessary, but if you want to, you can certainly do that. Then the theme of the collection also remains as default collection. This is the first one which we have created, brushes. The other one we wanted to create was leashes. Let's do that. In the same manner. Nothing changes as such. If you want to have a different description, you can do that. Just for the sake of teaching over here, I'm taking as the same description. This is our leashes. Then the third one which we wanted to create out here is related to. There is leashes, there is harness or collars, you can say. Let's say collars. And we can save that. Now in a very easy manner, we have all our collections created right now. These are the categories, basically, categories of the products which we have created now over here, and now all I need to do is, um, what we want to do is once we are on the store, we want it to come up here. Idally what I want is I can have a broad category of, let's say products or fabulous products, whatever we might say, under that as a dropdown, I should see all my collections. And when I click on them, I should be able to see them as well. So that's the idea. So going back again, now to the products, we have to add the products to these collections also. We'll go to the products and one by one, we'll add the products to this is. Specifically, we're looking at the harness. So we're going to add this to a particular collection. This is where you can add collection. This is going to be a harness or collars, it falls under the collars section. So we're going to select that and save. Same thing, you're going to do this for the second one, this is a collar itself. We're going to put it in the collars collection. Save it. What you're doing now is you're adding your products one by one into those collections which we created. This is a brush. This will go in the brush collections. This is also a brush. This is the leash, you can say. And then the last one also is a brush. So now the products are in their collections, which we have done. This is the brush. So collections are created, products are filled into the collections. Now, all I need to do is I want those collections to show up under my catalog here as a drop down so that when I want to go to brushes, I can just click on the drop down, click on brushes, and I go to that particular page. So that's the idea. So let's see how we can do that. For doing so, we have to customize our home menu, the main menus which we have to go at, and for that, we can go to navigation and here you have the main menu which we have to customize. Very simple process. You come to the main menu. I don't want catalog as the word over here. Let's call it something else. Let's say we are calling it our fabulous products. Now I'm going to add those specific collections. The first is brushes. I'll go to collections. This is not a page, it is a collection. Let's see in collections we have brushes. We're going to save that. Once I have brushes, I want this to be moving under our favorite fabulous products. This I can just drag from here and now I can put it right here in this particular manner. As you can see, it's falling under our favorite products, Fables products, brushes is here. Now I can add the next one, let's say, leashes. I collections, I will see we have leashes. Then in the same manner, third one brushes, leashes, and collars collections, we have collars. So now you can see the structure, how we want it to show up on our store, right when we can save this. I hope the process is pretty simple and easier for everybody to understand what we did. Step one, we created all the collections. Step two was we added the products to each of the collections. Step three, we now added those collections to our main menu. That's all we have to do, and that will automatically reflect on the store. This will be a much better interface, the usage, the landing page will look much more relevant and structured in this particular way. So now if we go ahead and refresh the page, you can see our fabulous products, and now we have brushes, leashes, and fallers here. If I go to brushes, I can see this is my segment. Same way, if I go to leashes, I can see my leashes product here, and then fallers as well, which shows up here. I hope this makes sense. I hope you understand now how collections are created, how you can customize your main menu and add sub categories also on the store to the Shoppy five platform. Thank you so much guys for listening to this, and I will see you in the next video. 33. A Featured Collection: Hi, welcome to this session. In this session, we wanted to understand what is a featured collection. Featured collection is basically the segment or section on the homepage where you get to see all the products. Let's have a look at this. If you remember when we look at our collections specifically, we saw when we were creating collections, we found the homepage. Now on homepage itself, there is collections which we get to see as well. So when we go on our homepage right now, you can see these are featured products which we get to see. This is the featured collections which we have. Now, by default, this is a part of the homepage, all the products which you have listed in your categories will show up out here. But if you think about it as a user experience, that might be redundant because you have all the products here on the homepage, plus you have them categorized into different pages, does not serve the purpose really well. So what you can do is you can customize your featured collection section also. You don't have to have all of them here. You can customize and decide which all products you would like to keep it here as a featured collection. So let's have a look at that. So for that, what you can do is you can customize the theme, go to themes and themes editor. And customize this particular section. Let's have a look at that. Here you can see we have featured collection over here, which is showing all the products. When you go on that, you will see it has all the collections over here, featured collections showing up over here. We can change the heading also right here if you want to. And in this particular section, you can go ahead and replace the collection as well and select whichever ones you want to list down out here. Let's say I just want to show the brushes. That is my specific requirements. That is my featured products, which is more important for me, which I want to emphasize on them. I want to show only those first on the homepage, ideally speaking. Now these will show up on the homepage and rest all will be in their respective pages, product pages, collections I have created. Now you can also change the heading. Featured products is not so enticing and appealing as per my understanding for a customer to look at and pay attention to. We can say something like check out our latest products. Now, this looks much better. This is how you can customize the featured collection, which would really help to emphasize give importance to certain specific products which you want to show on your website on the homepage itself. This will really help to enhance your complete user experience once they reach your store. Thank you so much guys for listening to this, and I will see you in the next video. 34. Image With Text: Hi, guys. Welcome to this session. In this session, we wanted to see how we are going to make changes to the image with text section on the store. So you guys remember in the previous videos, we had talked about we added a particular section on the homepage. So that is what we are going to work on now. Let's have a look at this first. So when you're on the home page, specifically, we had added this particular section, as you guys remember. So this is what we are going to go ahead and change. So here you can go ahead and upload maybe a latest product which I've recently launched and you can give some context about that and that you can showcase in this particular section. So let's have a look at this. For changing this, we are going to go to the theme editor. So you have the themes editor over here. And we're going to customize it, and we're going to specifically go to the image with text section. This is the section. Let's start with the image first, which we can upload. Let's say we're going to upload a specific product, which is going to be this one, which we can add over here in this particular manner. Then comes our image with text. Here we're going to add the image with text. We're going to add something exciting which grabs attention. Let's say we're picking some language over here. Let's say from hat GPT, you can generate that and then you can use it over here. No problems with that in this particular manner. Then for the next part as well, you can give a specific prom to hat GPT, which can generate a specific kind of description as well in this particular way. As you can see, for every section, we are adding it over here. Now this is also added next. What we also want to add to this is the button. On the button button label, we can just change that to let's say we are saying grab it now. Then we can also go ahead and add the link. When people will click on this, they should be coming to the product page of this. That's what we're trying to do here. We're going to go to the products and we're going to pick that particular product and we can save it. Now you have made this particular part, which is image with text part which we have customized now and we can have a look at it on the home page as well, how it looks now. So you can see this is how we have now customized our image with text section as well on the homepage, which highlights a specific product, a new launch maybe now when people click on it, they are taken to that particular product page. Here it is and if they want to, they can go ahead and purchase. I hope this makes sense. Thank you so much guys for listening to this, and I will see you in the next video. 35. Grammar: Hi, guys. Welcome to this session. In this session, we want to talk about how you can improve the user experience on your store. One of the critical things which you need to make sure of is the grammar of the language which you are using on your store. A lot of times it happens that the business which we are trying to build is for a specific market and the language for that market is not our native language. For example, let's say I am a particular business. I'm trying to set up a store which is for Germany, but I am residing in, let's say in California. So in such a case, what is going to happen is since German is not my native language, there can be some grammatical mistakes I might do on my particular store, and that can create a lot of bad user experience. It reduces the trustworthiness of the website, and that is why being such a small thing, it is very critical as well whenever you're building a brand or building a store for long term purpose for your customers. So in such a case, you can use certain tools which can take care of it. It can help you make sure that the grammar which you're using on your store is appropriate, it is correct, and it gives a good user experience to people. So for this, I would recommend two specific tools. So let's have a look at that. The first one is going to be Grammarly, which you can use. It's a great tool which helps to specifically go ahead and picks a lot of grammatical mistakes which might happen. They have a free version which is good for us. It will certainly help in writing without mistakes. The free version itself does all these things, see your writing tone, generate text with 100 EI proms. This is more than enough sufficient for us to use. Having a free account of grammarly can fix this issue for us simply very easily. It will automatically correct all the issues with that. This is primarily available only in English right now. Maybe in the future, other languages also might get added to the platform. Other than this, what you can also make use of is SAGPT the AI tool from Open AI. This is an AI tool which is extremely powerful and currently everybody is getting to understand AI as a tool and this tool really helps in multiple different things and one of them can be fixing our grammatical errors as well. You can use SraGiPT which also has a free and a paid version. We can use the free version where we can give it our text, our text from our store and ask it to correct its grammatical mistakes. Let's have a look at this. This is the tool where we can come and we can ask it to correct grammatical mistakes. Then you can give the sentence as well. Let's say you can give the sentence. Um, so now it's going to go through the grammar of it and then make the changes to it. As you can see, we had given she go to the store yesterday to buy some fruits. She went to the store yesterday to buy some fruit. So it's absolutely correct way of changing the grammar as well. This way, you can give the text of your product pages, your home page, and you can get it corrected proof read by Chat GPT, and then you can make it published on your store. This is a very critical thing which you should be paying here to understand importance of grammar, how much it is on your store, and use these tools to fix it and make it better for yourself so that it gives a great user experience. 36. Branding The Checkout: Hi, guys. Welcome to this session. In this session, we wanted to see how we can go ahead and brand the checkout page. If you see once we select our products, let's have a look at this. So once we are on our website out here and let's say we select a product which we want to buy and we have done this multiple times ourselves also when you go to By now and we come to the checkout page, the but it says as my store. This does not look so branded page as such. What we would want is that this particular section also shows the logo of our brand specifically so that the page looks much more relevant, more branded, and aligned with the theme of the whole website. So that is what we want to change right now. So let's have a look at it how we can do this. So for this, we come to the themes editor, and we specifically want to work on the checkout page. For that, you can simply jump from here on the top, and we can come to the checkout page, checkout and customer accounts. And this is where we are going to customize. We want to customize the logo, this part, My store specifically, you have the option right here where you can add the image. So we're going to add the image, which is the logo of our business, which we had done in the first image which we had uploaded initially. So we can just select it and now add it over here. As you can see, now the page looks much more branded in this particular manner. It's added over here. Let's see this live as well. So you can see this is how your checkout page will start looking like for our customers. This is also these things really matters a lot. In every single page, we have to go through each of the pages and make sure that the brand's logo is consistent throughout the website on every single page of the store. 37. Your Blog: Hi, guys. Welcome to the sessions. In this session, we want to talk about blogs. Blogs, you can create for your own online store, which are building on Shopifive. Blogs turn out to be really good resource material content which you can create about your business, describing your products and services, the use case of your products, and which people tend to read, and that builds a lot of trust for your store, for your brand. When you give very knowledgeable information regarding your product and services and people tend to read that, they understand that the person who has written the blog knows a lot about this particular field and possibly is a trustworthy person to go ahead to do business with. That is why writing blogs can bring a really good targeted traffic to our website and which can generate more sales for us. It's a very good strategy wherein you can write a lot of blogs, which will then get listed on the Google search engine and through which people will visit your store, your website, and tend to do business with you by your products and services. So what we'll see now is how you can also create the blog section in your Shopify store. The great part of Shopify is that Shopify already has a section for blogs, which you can quickly set up and you can write really high quality content. So let's have a look at this. So once you're on the store on the admin page, we can go to the online store section where you have blog posts. So this is where we can create our first blog post, and you can start giving the title. So let's say we want to give a title about our dog products. A, Let's say this is the title we have given. So here you have to provide the title, you have to provide the content of it. Apart from that an excerpt, which is basically a summary of the post which can appear on your home page. This is optional. You can give that. Search engine listing, so it will automatically take the listing. Search engine listing will happen here. Same like other pages. This particular post, you can also make it visible. If you want to add any images, you can do that out here. And then the organization part where you can make it a blog. This is going to be specifically considered as creating a new blog, we're creating a new blog over here completely. Let's say the blog title, again, we're keeping it as blog over here. We don't need to do anything with the tags and theme template. These are all the information which you have to put in. Now regarding the content. For creating the content, there are two ways of going about it. You can manually write the whole content yourself about the topic and then you can post it as well. That is one way. The other thing which you can do is you can obviously go ahead and take help of Chan GPT, the AI tool, which can write a particular blog about it. Okay. In this manner, you can go ahead and give it a prompt, which it will write a complete blog for us as you can see. Now, once you have the whole blog in front of you, you can go ahead and use that in your website. If you want to proofread it and change it in any manner, you can do that as well. For now, I'm just taking this and we can put it out here as you can see. The whole blog is now with us and this we can now go ahead and save. So this blog has been saved and it is showing up over here. Now what we need to do is what we are thinking is better way of showing on the website could be that we add one more menu over here, which can be about our blogs under that, this can come as one of the blogs which we have written. Then like this, we can add on. We can keep on adding new blogs to that particular category. Let's do that. So the process remains the same, we are going to go to the menu. So we're going to go to navigation, we'll go to main menu. And here we are going to create the first label. This is going to be our blogs. These are going to be blogs. And we want to put it above in between this so that it is much more the structure is a little better in this manner, then we are going to add the title label of the whole thing which we can give over here. Let's look at it. This was the title which we gave and then we can add the blog post. Now that we have done this, the same thing which we did in the previous video, we're going to take it inside blogs specifically in this particular manner. Now next time whenever you're writing new blogs, you just need to add it from here, they will fall under the R blogs category. Now we can save this. Now you can see this is going to be the structure for us. This is how it will show up, should be absolutely fine. Let's look at it now here. So now you can see our blogs category has been created. One of them is which are the best Dog full products. If I click on that, I can see a complete blog regarding that particular topic. This is how we can start writing blogs, which can really help to generate more free traffic to our store. So logs has multiple advantages apart from driving traffic through paid ads. This can be a free way of adding driving traffic to our website because these blogs will start listing on different Google search engine rankings and because of which people will read those articles and you can provide links of your website inside the blog, which can direct them to certain product pages, and that way you can drive traffic to your store. I hope this makes sense. I hope you understand the use case of blogs, how it can bring traffic to our website and help us sell our products. 38. Your Brand: Hi, guys. Welcome to this session. In this session, we want to talk about branding. As you can understand, branding is going to be super critical for any kind of business which is trying to grow in their particular field. Now, there are huge businesses who are spending millions of dollars into branding specifically. In our case, also, branding is super critical and we can do a lot of things out here to have a branding done of our business at our own capacity. There are things which we have already started doing, we started having a proper logo of our business. We have a real domain now. We have also created a proper email address as well. We have branded the checkout page. We have started looking at blogs which we can write as well. And the other most important thing is you as a person who is running this brand at the back end. It's very critical that how you approach the brand, how you approach your company, your customers, defines your brand itself. You yourself are the brand of your company. So if you look at an example of let's say there are two different companies selling same products at same prices, wherein one of the company's owner is very grumpy and miserable and does not respond, reciprocate properly with our customers, and the other one is a much happier owner who is continuously communicating with his customers, has good social media presence, imagine which kind of company will grow further in the future. So the idea, the point being this that when you look at branding, we have to look at how we are approaching our business, how do we treat our customers specifically and how do we respond to their queries, and how are we working towards making their experience great on our store? So that builds your brand in the longer run. We are going to look at different ways, how we are going to provide a best customer experience in the coming videos. But I want you to start thinking of your company and yourself as the brand ambassador of your own business and how you're going to approach it towards your customers. What changes, what actions will you take, which gives them a great experience, a customer delight, which they get whenever they come to you to do business with you. 39. The Theme Store: Hi, guys. Welcome to this session. In this session, we want to talk about the theme store. We have seen we have been using a specific down theme right now for our Shopify store, but there are other themes as well, which are paid themes which you can also explore and if you really want, you can buy any paid theme and use that as well for your store. Let's have a look at this. Once you're on your platform, we can go to the theme section. Currently, as you can see, our current theme is Dawn, which is what we are using at this moment. However, if you scroll down here you have the free themes available. It also gives you an option to explore more themes. You will be able to find them in the theme store. So once you go to the theme store, here you will find all different types of themes based on different industry categories. So here, you can see there are 13 free themes available and more than 200 paid themes which you can browse through, and you can select which ones you want. You can see the pricing is around 350, $380, $360, $400 themes which you get to see here. Now, my idea is that this can be a significant amount of investment, which we might have to do on the store. What I would be personally doing if I am in your shoes, that I would first try to build my business, generate some sales with the free themes available, and then reinvest that revenue into buying up paid them. That will be my approach. However, if you really feel that this is really going to enhance your business and escalate the process of getting traffic and sales for you, then feel free to browse through these and then you can select the one which makes sense for you. Now, in our case, going back to our example, let's say we are looking at pet supplies. So that's the category we want to go ahead with. These are the themes which they are suggesting for pet supplies. Let's say I'm going ahead with this one. Now, once you select a theme, you can see there are multiple options. So right now, the pricing of it is $360, it is on an unlimited free trial. Unlimited free trial means you can use it at the back end for as long as you want. But the moment you want to publish it, that is when you will have to pay for it because that is when it is going to be becoming accessible to the whole world, to the global audience. That is what they mean by unlimited free trial, which you can do. You can simply have that by clicking on Tri Theme, and this will get added at the back end. This is not going to be available at the front end to our customers. This gets added up in the theme section. As you can see, shapes is the theme name which is getting added up in the theme library till now, there was no such themes available. Now that we have added this, it is showing up over here, once you have this, it works exactly the same like Dawn theme which we were using. It will have a theme editor which you can use by going to customize. You can go to customize and now you can customize your whole website as per your requirement. Plus, you will have the option over here to buy it. Now if you built the whole website and now you want to move forward in publishing it, then that is the time you can buy it, and then you can make it live. Other than that, if you want to remove this and you don't want to go ahead with this and see some other themes as well, then simply you can remove it from here. I hope this makes sense. I hope you understand now how themes are going to work for us. Also, while selecting the themes, one more thing which I would like to suggest over here is you can read through the details of the theme. For example, when we're selecting the theme, and if you scroll down, we will see what these themes is great for, for what kind of products, what are things it is giving you. All those things you can read. You can read the reviews about the themes. This will be really helpful because these are the reviews by people who had taken the theme and used it. So they're sharing their reviews. So you can read through this to understand how really it is working in the real life in it. I hope this makes sense. Thank you so much guys for listening to this and I will see you in the next video. 40. Ensuring Your Store Loads Fast - Everytime!: Hi, guys. Welcome to this session. In this session, we want to talk about steps which we can take to ensure that our store loads fast all the time. Okay? So it's a very critical piece because this really impacts the user experience when users land on our store and the store does not load up on time, that creates bad user experience, and chances are people are going to never come back again and they will bounce back of the website. So there are a few things which you can keep in check and you can monitor so that you make sure that your website is loading, your store is loading faster. Let's have a look at this first. So the good part with Shopify is it gives you complete analytics of this particular area. You can see in analytics specifically, if you go to reports, you will find there are multiple reports provided out here and we are what we are looking for specifically is going to be web performance, which is website performance. In website performance, there are three major segments, which is loading speed, interactivity, and visual stability. Loading speed is basically the one which we're talking about, which is a case that it tracks how fast the website the store is loading and that is where it gives you a degree degree of good, moderate, and poor, where Shopify says that any website which loads 0-2 0.5 seconds is good, 2.5 to four is moderate and more than 4 seconds is going to be poor. In our case, as you can see, this is in the good category, so it's absolutely fine, working out fine. If you look at interactivity is going to be a segment where it looks at how interactive the website is with the users. When users come on the website, how much time it takes for users to interact with the website on an average for that as well, it gives you a degree of good, moderate, and poor. As you can see here, we are at 16 milliseconds, which is in the good category. And third is cumulative layout shift or visual stability, which is a case when the website loads. If there are a lot of images which are just jumping around and taking time to settle in their places, that is what we refer to as visual stability and Tropifi keeps track of this as well because the lesser it takes the time, the better is the experience of the users coming on our site. That is what we mean by visual stability and we want to have it as low as possible. So this is how we can get an idea about what is the current state of our website, the store, do we need to do anything about it? If you want to dig deeper, you can certainly click on loading speed, and that takes you inside where you can see on a daily basis, data around changes which we have done, which has led to any changes which has happened or not. So, for example, we can see for this particular period, which is from March 4 to six, there were certain things which were done, like apps were installed, themes were published, life theme was edited. So these things make a difference to the overall loading speed. Same way for the other one which we have here, ten events which happened from March 6 to eight where life theme was edited and apps were installed. This is how you can go deeper into understanding what is leading to your load speed increasing, possibly if you're having a high load speed, why it is happening? What exact actions did you take on the store which led to this particular thing? Now, in order to look at some best practices which you can keep in mind to keep your load speed faster, is going to be uninstalling any type of unused apps. If there are apps which you have added from the app store, which is a Topfi store and which you are not using possibly can add to the loading speed and it can slow down your website. We need to remove such ones. Also, limiting our usage of tracking pixels. These are used for website tracking for marketing purposes. We make sure that we are not using too many of the tracking pixels because that can also slow down the side. And regarding images. The images which we are using, we need to make sure that the images are of proper category. There are particular guidelines given by Shopify of the size of the pixels which needs to be used as images. We need to follow those, read through those and understand what sizes are allowed, what image sizes and dimensions are allowed, and based on which only we should be going ahead and using them. And keeping your themes updated themes in the shopping By them store adhere to high standards. So we need to make sure that the themes are also not so heavy ones which we're using, which is adding to the load time. This is how we can make sure we are optimizing store's loading time and keeping it in check. Now, you can find all this data as well if you come to themes where we usually be most of the time because we are making changes at the back end, it gives you a summary on the top here itself. So my suggestion would be that make it a habit for yourself that whenever you are in themes, you keep a check on these three metrics. They all three need to be good. If anything turns to moderate or poor, then we need to work on it. We need to make those changes necessary to make the whole metric better. I hope this makes sense. I hope you understand the use case of loading speed of our store, how we need to keep it in check all the time to give a better user experience. 41. Contact Us Form: Hi, welcome to this session. In this session, we'll see how we can work on the contact page and make it much better than what we had created beforehand. So let's have a look at this. If you guys remember in the previous I think initial videos of the course, we had created the contact page. So this is how our contacts page looked like, where we had provided the information. And now and then we started building out the site, which is a dog products. So what we can do is a lot more other things, which is like we can go ahead and give the proper name of the products which we are selling making it much more relevant information. Also the email support we had given over here specifically, we can go ahead and change that as well. Maybe we might not give the email support. In place of that, we can simply give them a contact us form. The form becomes much more easier to use for a user as well because they just need to fill up the information and submit. Whereas in case of a email which you are giving, they will have to copy the email, go to their messenger, compose an email and then send it out. That can be a little bit more time consuming. To make the user experience better, we'll customize and make this page lit much more better than what it is right now. Let's have a look at this. So for this, we're going to go to the pages and we can go to contact us page. So this is the page right now. Okay? So the first thing we want to do is right now we are saying at our store, we prioritize excellent customer service. So what I want to change that to is at Woof and wonder to make it much more relevant. Okay? We can also go ahead and remove the email support completely because we are going to give them specifically a form. Now to attach the form specifically speaking, what we are going to do is we're going to look at the template part, which is a default page right now and we're going to convert this into a contact page. This will basically add the form to the particular page which we are looking at right now and we are going to save this. This particular thing helps to add a contact us form for our page. Let's have a look at this, how it changes the whole thing. Now if we go back to the page and see it over here, we will be able to see that let's see over here. As you can see, the form is now reflecting right here. This is what we are referring to. As you can see, we have also changed that over here, we're saying Woof and Wonder. We have given the phone number, plus we're given a form as well for them to fill up. Now once they fill up all the information here and submit, this will come to our business email which we had created. Hope you remember the segment where we had bought the registered domain and we looked at a business email as well. That is what you should also be keeping it handy. That is where you're going to receive all the emails from notifications whenever people fill up this specific form. I hope this makes sense. I hope you understand now how we are changing the contact us page so that it becomes much more responsive and a better page for users to interact with us. Thank you so much guys for listening to this and I will see you in the next video. 42. Setting Up Live Chat - 1: Hi, guys. Welcome to this session. In this session we'll see how you can now also set up a live chat on your Shopify store. Let's have a look at this. In order to use the live chat, we are going to make use of one of the apps which we can integrate with Shopify and that app will help us with this particular feature. For that, we'll go to apps and in apps, we're going to search for specifically TDO. TDO is a live chat and AI chatbots app. As you can see, this is the app and it has a really good rating and reviews altogether. It has been there for a pretty long time as such, has been there since 2014, more than ten years and very sustainable one as well as you can see here and it gives you the free version and some paid versions as well. My recommendation would be that you can start with the free version completely, use that and then if that is more than enough for you, if you want to make it better and grow more in the future, then you can look at the paid version. Also, the paid version you should only be taking up only when you realize and you can figure out that this paid version will generate at least ten times of the revenue. For example, if you take the customer service plan, which is for $29 a month, that should generate a minimum $290 in revenue because of the usage of it. If you feel that that's really going to happen, then only you should be looking at the paid plan. For now, what we require is a simple free plan which we can take and we can install from here. Once you start getting into installation, it is going to ask you to create an account, so we are starting that process at this moment. It's going to ask you for the email. I'm going to give the same one which I have been using before for my Shoppe pise too as well and we can create a password. Now it's asking for my name, so I can give that. Also some information. Business owner, which tools or channels do you currently use to connect with your customers? I'm just getting started. Ecommerce online store is what we are trying to build. What is your company's industry? We can say, let's say there is any pet products. This is what we want. How many customers I don't know right now. How many visitors? I don't know. How many customers support just me. My main goal for using TDO is to offer live support. How would you like to interact with the customers website via ivechat? So these are some basic profiling which TDO does of the customers. So now we have that and it's also giving me the paid plan option. If I want, I can ignore this for now. And we are coming to the initial steps. This is where you're going to reach to eventually to the home page of your TDO account. After this, we are going to see how we can install this into our online store, the Shopify store, and we can use that live as well. We can make it live so that our customers can interact with us. I hope this makes sense. In the next video, we'll see the rest of the piece where we'll see how we can activate this on our Shopify store. 43. Setting Up Live Chat - 2: Hi, guys. Welcome to this session. In this session, we'll see how we can set up the live chat with the help of TDO on our Shop If store. So the last thing which we saw was we had opened the account with TDO. Now, as you can see on the top right corner, it says seven days left in your full featured trial. So now we don't require the full featured trial. The free trial, the basic plan is good enough for us. So what we basically want to do is downgrade our plan to the basic plan which we have bought. So for which we can go to usage and plan. And here you have the option to downgrade our account to a free version. So when you do that, then you have the free version of DDO with you for lifetime. Now, this is the free version we have, which we can start using. So the first thing which you want to do is integration. You want to integrate this with your Shopify store. So for that, we can go to settings and we can go to installation, and this is where we're going to install this into our Shopify theme editor it's going to take you inside the theme editor over here where we can switch it on as you can see, it is being switched on over here. We can save this and now it is going to show up in this particular manner out here. Now, as you can see it, the other part of it is we want to check this, go to the website and also check it live how it looks like on our website. So now you can see this is how it is going to look like to us. It's going to appear in this particular manner. So now that this is installed, what we want to do is we want to test it out and see how it's going to work. Okay? So we can just give it a message Let's say this is a customer messaging us. And it will ask you to provide your email address. Here we can give our email address and we can send it. Now this message has been sent, you must have heard the sound which we got the notification. Now we can go to our notifications inbox. In inbox, you can see now there's an unassigned message which has come in. This is the message which has come in now and we can respond to it like the owner from the back end. We can join the conversation. Um, So now we are sending the message from our end and we can now look at the website and you can see this is how we got the information out to the customer. Now, once the customer responds, we can get that message back out here. You can understand the drill. This is how you can respond to all your messages which you're getting out here. This will be really useful wherein you are able to message to all the customers in this particular manner. The other aspect of it, which we really want to do out here is going to be the notifications. So what we want to see is we want to receive the notifications in an email because there can be a lot of scenarios when people are messaging to us in different hours times when we are not functioning possibly. In such a case, what you can do is, uh, you can customize, you're obviously receiving the emails over here. You can also customize the web notification sound, all that can be plus, you can enable the forward notification where you can give your email, and you will receive the email on this particular email item. This is something which we can certainly do out here. Also, you can define your operating hours. Let's say you want to restrict your particular timing to a specific timing. If you have a paid plan, you can get into an operating hours specifically which you would like to use out here and you can change that as well right out here. Other than this, sometimes it can be a case that you are not available and you still want to give a certain amount of messaging to the customer that you're offline right now and they can reach out to you later. For that as well, uh, TTU has a provision where you can see this is the information, the offline message which goes out. We are currently unavailable. You can customize this as per your require. So this is how we're going to set up the TTOs account for us, which is going to help to automate a lot of the messages which we are getting to communicate with our customers with the help of this chatbox. I hope this makes sense. I hope you understand how to set up this particular app for your Shopifi store. 44. FAQ: Hi, guys. Welcome to this session. So in this session, we wanted to see how we can also create an FAQ page, frequently asked questions page on our website. This gives a better user experience. The customer service becomes better. We had seen in previous videos how we had created a contact us page live chat, and now we can use FX as well, which will really help in answering some important questions which mostly people would have when they do business with us. So let's have a look at this. So usually what is going to be a case is we're going to create a new page for this and we can create a new page from here, which can be FX. And here you can start putting up all the questions. Now, there are two ways of doing it. One is where you can wait for the initial queries which you start getting from your customers. And once you start getting those queries, you answer those queries, and those you can start adding over here one at a time, and you will eventually get a list of FAQ questions automatically generated. That can be one way of going about it, where you can have these questions in place. The other thing is, which you can do is you can make use of CAGPT again, which can give you certain template FQ questions relevant to your store specifically to start off with. Then your store goes live and you have those real interactions with your customers where you get those real live questions from them, which you can add to the list. Both the things can be done together, wherein you give a comprehensive number of FIQ questions, which answers most of the common questions which people might have. So we can give a prompt to HAGPT where we can say that I have a dog store on Shopify, where I sell dog products, provide a ten questions FIQ page for it. Now we have that here, which is quite relevant. This is what we can absolutely go ahead and use on our page. So in this manner, you can provide that and you can save it as well. So this is the FAQ page which we have created now, and what we can do is make it visible. Now what we want to do is if you look at the website right now, we have the contact us page over here. What we would want in place of this is rather having the heading as customer service under customer service, we will have contact us, we will have FAQ. All those can be the subcategories. Let's do that we had done this earlier as well, for which we can go to navigation, we go to the main menu. In the main menu, we can first change contact us to customer service. We can delete this first a customer service over here and we can use this ideally speaking. As the label which we have and we can save that. Now here you have the contacts. You have your F created, which can now go under this. So now you can see the process, how it is going to look like, and this you can save. Now you will have the structure in this particular manner, which is a much better version than what we had earlier. Now you have this in this particular way. Now when people come to F, they will see the FQ questions over here, frequently asked questions over here. If they want to go to contacts page, they can see the contacts page which we had seen earlier also. This is really going to help and improve the overall user experience when they interact with us too. 45. Reliable Supplier 1: Hi, yes. Welcome to this session. In this session, we wanted to understand how we can look out for reliable suppliers who are going to deliver products. Now when we think about a reliable supplier in a drop shipping business, it becomes very critical that the suppliers we are working with are of high quality. Now, who do we consider to be a reliable supplier? Will we a person with two major things, one who is able to deliver the products on time. So depending on whatever delivery time frame they have suggested, they are able to deliver the products within that time frame. And secondly, if suppose you're selling a lot of products that let's say over a period of time, your business scales and you're selling hundreds of products, the supplier is able to keep up with it and has inventory to have that kind of products to be shipped out. That is what we will define as a reliable supplier. Now to fetch and to look out for good reliable supplier, we again take help of CJ Drop shipping, where CJA Dropshipping is is listing down all the reliable suppliers on their website. So how does CJ Drop shipping does the business? Basically, what CJ Drop shipping does is it looks out for different markets. It goes into different markets and look for suppliers who can sell their products at a particular price. Let's say they decide upon a certain product which is costing, let's say $5. But when they list that product on their website, they inflate the pricing and rather than $5, they list it as a $6 product. That is how CJ Drop shipping is going to make money out of all of this. Now, obviously, CJ drop shipping is going to list only those products which are trending, which are selling at this moment, and they would not like to keep any other products which are non salable because that is not going to benefit their business. If you look at their warehouses, they have warehouses across the globe right now, which can be US, China, Britain, Germany, Canada, France, Italy, Australia, and more. These are all the countries where CJ drop shipping has their own warehouses, where they have connected with the reliable suppliers from all these geographies and looking at their products which usually sells, they've listed all those products on their website. That is going to be the process, how we are going to look for a reliable supplier for our drop shipping business. 46. Reliable Supplier 2: Hi, hi welcome to this session. In this session, we wanted to see some other suppliers as well, which you can certainly consider when you're working on your ShopifiE store. So the first one which we had looked at was CJ dropshipping, and now I wanted to recommend another one which is going to be DSOs, which is an AliExpress dropshipping app, which you can certainly download, which has got a really great rating and reviews and has been in the business for a very long time. Now, they are an app which is working through AliExpress. So you will be able to get products from AliExpress. As you know, AliExpres is a huge platform, which has enormous number of suppliers. Huge amount of products on their site. So now, with the help of DSRs, you can integrate AliExpress with your Sho Bef store, and you can add products from there, and then you can sell those. Now, the good part is that it has a free version as well and paid versions as well, which you can use. For us, the free version is good enough, which you can absolutely use and start off with that, and it can help you get all the products, high quality products which you can consider. So apart from CJ drop shipping, this is one which you can absolutely consider having on your store all the time. This will be one option. Other than this, there are multiple other ones as well like SPocket. SPocket is a drop shipping app which is specifically for US and EU European Union regions specifically, and this also takes from AliExpress specifically, and it picks up work from there. I products from AliExpress website. You will find a lot of overlaps with SPocket comparatively, SPocket is a smaller app compared to DSRs and CJ drop shipping. They also have a free version which you can go ahead with and you can try out, see for yourself if that works for you. Another one which you can consider is Zenrop drop shipping, another one which is here, which has a decent rating and reviews have been there for a while. It has a free version as well. It is able to provide products from across regions, specifically languages as well. So you can absolutely the suppliers for this is, again, Albrin stress drop shipping, CJ drop shipping, and there is Temu as well. So should not be a problem at all for you to get good quality products from Zenrop also. Another new one which is there is going to be Drop Ship Man. So if you want to try out Drop Ship Man as well, this is also a new one comparatively, which uses a lot of products from Ali Express. Ali Baba specifically, and it is able to fulfill. It has also CJ Drop shipping, SPocket. So you will find a lot of products which are overlapping with drop Shipman with respect to DSRs and CJ drop shipping, which you can also take up, which also has a free version. Their basic plan is quite reasonable. So if you want, you can use that as well and see if that benefits you, benefits your business, you get high quality products with that. And then the last one is going to be, um, another one which is going to be there, which is going to be for drop shipping, which is drop ship man. These are all these ones, which is what we can look at. What I would suggest is that it will be better that you stick with not all of them because that's going to utterly confuse you in the longer run when you have a lot of products. I would suggest you can keep only two at a time on your store, and that would be CJ drop shipping and DSRs. These two are more than enough, ideally, speaking, to start off to run your business with these two suppliers in the beginning itself. Later on, you can test and try. You can AV test other drop shippers as well and see which one is giving you the best experience. 47. Store Currency And Your Primary Market: Hi, guys. Welcome to this session. So in this session, we wanted to see how we can set up our store currency and the primary market we are going to work for. So let's have a look at this. So for that, we can go to markets. So this is in the settings page. So let's start from the beginning. So we are in the settings where we can go to. On the left panel, we are in the general settings. So the idea is now the intention remains that our primary market is going to be US, and that is where we want to start off with. So in order to do your business, we have listed our products on the store, but if you look at the currency, since my account is opened in India, that's why the currency is showing as Indian rupee. Now, this is what people will get to see when they see when they come to my store. Now, I don't want INR or Indian rupee to be shown to my US customers. So the first thing which we need to do here is we need to change this particular currency at the back end. You can come here and we can choose UST over here in this particular manner. Now, the products will be priced in USD, which is the United States dollars which we can have out here. Now, once this is done, then what we need to also look at is going to be the markets we are catering to. As we spoke about it, our primary objective is that we are focusing on on US initially, and then we expand further once the US market is stable and we are able to generate enough revenue from there. We don't want to go in and market our products around the world from the beginning itself because that can be overwhelming and confusing for us to manage. So that is why what we do is we specifically target the US market separately out here. So if you look at the market section here, there are two parts to it. One is the primary place where I had opened the Shopify account, so that's my India market here showing up. And then there is also an international market which is all around the world. Now, what we want primarily is that we only want to target the US market. So what we are going to do is, in the international markets, we are going to go to the more actions and we are going to remove the US market from here and add it separately to our store. If you see here specifically and we edit this, you will get to see United States as one of the markets which are added already in the international region. We don't want it to be in the international region because we want to target this separately. Right now, it is getting targeted as a part of the international market. Now that we have removed US from the international category, now you can add it separately out here. And we can name this United States search for it over here. Now, if you go back, you see, we have two markets which are active, which we are primarily catering to India, which is obviously the region where we have opened the Shop five store, and this is the market which we want to cater to right now. Now if you look at it, if you go to the US market specifically, you will see the products will be included in US dollars. That is how it is going to show up over here. So let's have a look at this as well, how it will show on the store. When people are in US and they are checking out our products, you can see this is how the products are going to show up to them. This is what we want. We want all our products to be shown in UST. You can see it says UST over here as well. This is very important that we set up the market and the currency of our store as well so that it shows to our customers that this is actually going to be catering to US customers, clients, specifically, and they are able to purchase as a US customer from the US region. Hope this makes sense. I hope you understand how you are defining your store currency and your primary market. 48. Fast & Affordable Shipping With Supplier 1: Hi, guys. Welcome to this session. In this session, we'll see how we can set up the shipping as well for our store with the help of the first supplier, which we had looked at, which was CJ drop shipping. So let's have a look at this. So once you're on CJ dropshipping, this is the same section which we had looked at. We're looking for dog products and we have sorted the data by list. So these are the products which we get to see, right? So now what we do is, as you know that there are different products so there are different warehouses which CJ dropshipping has. Now usually what we had been discussing is that we're going to focus on specifically, let's say, US as a market. So what we would prefer is that when we are looking at products to be sold, we would prefer to source it from that particular market warehouse. So what I mean by that is, if I'm focusing on US as a market to sell my products, I would prefer to pick products only from the US warehouse because practically speaking, because it is the same location, the chances of reaching the products within the acceptable timeline is more. If you're going to choose any other warehouses that might take more time. As you can understand geographically speaking, that's going to take more time. That's why what we do is we again sort this data by warehouse. If you see we have filter by and you can say countries ship from, and here we can choose again, US. What's going to happen is it's going to list down only those products which are based out of US warehouse and now you can select your products from here. So this is one level of filteration you should be doing so that you make sure your products which you're picking can be shipped on time and they are delivered within an acceptable timeline. Now, once you have the products in place, what we can look at is the product specifically. Let's say, we're looking at the first product, this is this one. And now we look at the shipping details. If you see currently, for this particular product, the estimated process time is one to three days, estimated delivery time is three to seven days, which means that it will take up to three days to process and up to seven days to deliver. So the total is it will take approximately ten days to reach the customer. Now, as per our threshold, the maximum threshold is 14 days. In 14 days, we would want our products to be reaching our customers. So this is way under that particular threshold. So this is absolutely fine. And if you look at the shipping fee over here is almost $1.99. This is $0.99. This is $5.03. Approximately, it's going to be a $6.99 is the shipping fee which we have to incur in order to deliver this. Now, practically as a business, what we're looking at is that an average shipping fee should be around $5. So that is a profitable margin or level to be at. This is also absolutely fine because $5 on an average is what we require, and this is sitting at $6 roughly speaking, $6, this you can absolutely accept. This is how we are going to do the selection of our products. We're going to look at the processing time, we're going to look at the shipping fee as well before we add products to our store. Let's look at some other products as well. Let's say we're looking at this product. Now, in this case, you see the processing time is three days, up to three days. Delivery time is eight days, so the total is 11 days, which is absolutely fine within our 14 days benchmark. Shipping fee, if you see, is around $15 and above, which is way more than our $5 average. So this is something which we can't take, which we'll not be able to go ahead with because this is not going to be profitable for our business. So that is why we are not going to select this particular product, and we're not going to market this or sell this to our customers. Let's look at one more product. Possibly let's look at this one. Now, in this case, if you see the processing time is three days, delivery is up to seven days so ten days, this is absolutely fine. Again, shipping over here is $6.03 or $0.02, you can say. So it is absolutely fine for us again, it's very close to the average $5 benchmark which we have for shipping cost. This is how you're going to go through each of the products shipping details and then decide which products you would like to add to your store, which you would be. Fine with selling and shipping to our customers. I hope this makes sense. I hope you understand how we are going to do the shipping piece with Har for supplier, which is CG Droption. 49. Fast & Affordable Shipping With Supplier 2: Hi, Ayes. Welcome to this sessions. In this session, we'll see another past and affordable shipping, which you can do with supplier number two, which is going to be DSRs, which we had talked about earlier as well. So let's have a look at it. Now, we spoke about this earlier as well that DSRs is different from CJ drop shipping, with the primary objective being that DSRs don't have their own warehouses. They will connect you to AliExpress suppliers. So whichever product you would like to purchase you like to post on your store from here will be connected to a specific Ali Express supplier who is willing to deliver that product. Okay, so we'll follow the same process which we saw in the previous video. We're going to check out products and we'll check their ship timings, okay, shipping timings and pricing as well to understand which ones we can go ahead with. So let's start with that. So let's say this is the first product which we're looking at. Now here, very important. One thing which we need to do is we need to change the ship to location if it is any different from US, click on this and you can change that to US first. Rest of things can remain as is. You don't need to worry about that. But the country needs to be US because that is what is our target market. Now, once you are here, we can see free shipping, which is absolutely good, so there is no shipping cost. Delivery is March 18 to 25. So right now today it is March 11. Considering that, this is going to be within the 15 days mark, so this is absolutely fine. Anything above this would not have been a good option for us to go ahead with this. This is absolutely fine. So this is within 14 days, 15 days which we are getting here, so we can certainly accept this. Let's look at some more products. Let's say we are looking at this. Again, free shipping is there, delivery is still March 22, that is 11 days from now. So acceptable totally, we can go ahead and market this product as well. This as well, the same information free shipping delivery is still by March 22, 11 days from now, absolutely good for us to go ahead with it. The same information which we are getting right here as well. The idea being this, we have to make sure that the delivery is happening within 15 days. Okay, that is one. And secondly, the shipping costs should not be more than an average of $5. Keeping these two in mind, we can select our products from DSRs as well and we can add that to our store. So these two suppliers are really good which you can start off with. First is CJ Drop shipping. Second is DSRs from where you can list your products onto your store. 50. Shipping Zones And Shipping Rates: Hi, guys. Welcome to this session. In this session, we wanted to look at the shipping zones and shipping rates, which we can set for our stores. So let's have a look at that. So once you're on Shopify and we go to settings, we can come to the section which is shipping and delivery. This place is going to give us all the details regarding our shipping rates. So this is also which you can define over here. Now, to make it very simple, what we want to keep it as free shipping for all our products around the globe. So that is what we want to do and we want to set over here. Rather than having different shipping rates for shipping zones can make it a little bit more complicated, cumbersome for us to manage. So let's see how we can do that. For that, we can go to general shipping rates. Here if you scroll down, we'll come to the shipping zones. If you see there is a domestic zone which is where we have opened the Shopify store and there is an international zone which has been there. Now, the same thing we are going to do which we did with shipping and delivery as well, first, we need to remove US from the international zone and add that as a shipping zone separately out here. Let's do that first. Here we're going to search for United. We have removed it from the International zone and we are going to add This is done, we have domestic, we have the international zone and the US shipping zone created. Now what we want as we spoke about earlier as well, we want to give free shipping. Now, since it's a domestic one by default will be free. Okay, so because it's a domestic one which we have created. So this also, we want to explicitly show it to our customers that we are giving free shipping. So what you can do is you can also change the rate name. Rather than calling it standard, we will say free shipping. So this is how it will show up also on the checkout. Do you see in the checkout preview, this is how it will show. So this adds more better user experience which we want to give by giving free shipping. So we want to show it on the store as well on the checkout page. Same thing, we are going to do with international shipping zone. Let's do that. In the standard one, we are going to edit the rate. We're going to say free shipping and we are going to make this actually free. This is also free shipping now and same goes for US. In case of US shipping zone, there is no shipping rates added yet, so we're going to add a rate. We're going to give this a name again, free shipping and it's going to be free, so you're going to save that. Now it is going to be all of these are going to be free shipping across anywhere around the globe in US. We are going to give free shipping to our customers. Now, this is done. On top of this, you can make it more evident on the store itself. What we're going to do is we're going to make some changes to the online store. To the themes editor, we will go and we'll make some changes there to make it more evident that we are giving free shipping. Now, if you remember in the first instance when we had talked about themes editor, we had gone ahead and hidden the particular welcome Astor thing, we want to bring that back. And we want to change the language also. Let's say we are going free shipping So we want to say this clearly. Okay. And secondly, let's say we want to change the color scheme of this particular one, so we're going to change the color scheme. In this particular manner, we want to show it and we can save that. So now you can see it will save free shipping for all our products. So let's see this on the live account as well. As you can see now, this is how it is going to show up to our customers. So that is what you're giving also. So let's check as well once you are here, and somebody does a buy now, it is going to give that information. So in this particular manner, we can go ahead and give a free shipping and we can customize our shipping zone and shipping rates for our business. 51. Shipping And Handling: Hi, guys. Welcome to this session. In this session, we wanted to talk about the shipping and handling information. So as you can understand in this business, you will get a lot of questions from your customers regarding when will their products will arrive? Okay, how much time frame is required. So there will be a lot of questions coming in from your customers when they buy products from us too. So it becomes our responsibility to give them proactive information about the shipping and handling in of cases case in our business. So we need to tell them clearly that what will be the time frame. Let's say it's 15 days, proactively tell them rather than hiding it and then answering their queries later on. So it's better that you create a specific page which gives complete details regarding your shipping and handling, which they can go through beforehand once they buy products. This really helps to get a better user experience and also reduces the number of questions people would ask regarding their shipping their products. Let's see how we can do this. So what we are going to do is we're going to create a new page by the name of shipping and handling. And we're going to add a certain content which gives clear information. This is the content which we are going to use. I'm going to share it in the resource section of this course as well, which clearly talks about our shipping and handling information. If you read through this, it says, the shipment of your product is our highest priority and every day we dispatch hundreds of products to satisfy customers across the world. However, because of the majority of our warehouses are internationally based, our shipping and handling times can vary and we are therefore, unable to offer next day delivery, which we can't provide. Now, processing time, as soon as we receive your payment, we immediately dispatch your order to our suppliers for order verification and tailoring quality check and packaging, which can take an additional one to four days. This is where we give we do our doing expectation settings. Shipping time is going to be this refers to the time it takes for the items to be shipped from our warehouse to the destination and which typically takes ten to 15 days. Now we are giving them an expectation that it can be 19 days as well, four days of processing, 15 days of shipping. So in reality, that is not the case with suppliers. They give a higher time range, but they deliver faster than that because obviously that creates a good experience of the brand. Also the number of queries reduces because of that. So we're going to talk about very openly about the shipping timings, the processing timing, and then finally about tracking. Tracking as soon as your order is shipped, you will receive a confirmation email containing a tracking number allowing you to easily locate your product directly from our website at any time. I'm going to show you this in the coming videos as well, how we can do that, how users will be able to do that on your store. Please note that while the majority of our shipping companies provide tracking service, we cannot guarantee it in all cases. This is the information which we are going to provide as our shipping information. Proactively on the site, we are going to make it visible. So that when people are on our website, they have gone through this page and they are clear. They know that this much amount of time the site will take to ship the product. Now they are getting into buying our product. So they already are aware about this and this reduces a lot of Q&As and bad user experience. So this we have added now, all we have to do is we have to add this to our header menu. So we're going to go to navigation and we're going to go to the main menu where under customer service, they should come. We're going to add this as a customer service shipping and handling. A I'm going to add the page shipping and handling. I'm going to save this. This is done, plus what we are going to do is what we're going to do is we are also going to add this as one of the Q&As for our FAQ page. It can be a possibility that people might ask about it, we're going to add that also. We're going to add that over here as well. Here we are going to give them specifically the information right here. Services. Here we can mention clearly. You can also go ahead and give the link of it so what we insert the link. Copy this, put it here and we're going to give a link of that shipping and handling. This is the link for it, which we're going to put out here, and insert it in this particular manner and we can save. So now we have given the information here as well. So now what can happen is if people are on the page itself, so either they can go to shipping and handling and read about the whole piece right here or else if they just want to go through some EQs, if they're on the FAQs, they can go through the last one as well where we have talked about it very openly and now they can click on it, which will bring them to shipping and handling page. I hope this makes sense. I hope you understand how we need to deal with shipping and handling for our customers. Thank you so much guys for listening to this, and I will see you in the next video. 52. Time To Add More Products: Hi, guys. Welcome to this session. So now is the time for us to add more products to our store. By now, we have set up a store, we have added products, some products to our store already. We looked at different suppliers, reliable suppliers which we can consider. We looked at shipping as well, how shipping can be done in the right manner. So now we can look at possibly adding some more products to our store, maybe around 15 to 20 products which we can add right now. That you can start focusing on them and trying to sell them and see how you can drive traffic to your website. I will give you a lot of learning about what is working, what type of products are selling more, what are not selling. All that learning becomes better when you have a significant amount of products to start with. 15 to 20 products will be a good number to start with, and then you will have a lot of learnings around what is actually selling on your store then you can try to scale that particular piece. Maybe in a span of 12 months, you will have 40 to 50 products which will clearly give you an idea about what really sells in the market, what you're able to sell really well in the market to your customer. So we'll get into this right away now wherein we'll see how we can add more products to our store, and then we'll get into another stream of work another model of work which we'll discuss in the next lecture, which is going to be print on demand, understanding what is print on demand and how you can leverage that as well in your online business. 53. What is POD?: Hi, guys. Welcome to this session. In this session, we honor to understand what is POD or print on demand. So print on demand is kind of a business model which has all the advantages of drop shipping business. Here again, there is no inventory required. It is easy to scale. It has a huge potential to grow as a business as well. Here you will get to see you will be creating only completely unique products very easily with the help of a platform. So how is it actually work? Print on demand is basically a business model where you use a particular platform where you are going to go ahead and let's say you're trying to build a business which is about selling t shirts. So you come to the platform where you're going to give the designs for that t shirt. Your job would be to provide the designs for the t shirt, and now the platform is going to go ahead put the design on the T shirt, and this only happens once people purchase the t shirt. Let's say there is a user who comes to your store and purchases your t shirt, only then the platform will actually print the design and ship the t shirt to the user. That is why it is called print on demand. So it is only when there is a demand for the product that is when it is printed. And that is how the business model works the best platform which you can use for this kind of a business will be Printify. We will see how you can use Printify the platform to start this particular kind of store where you will provide designs for t shirts, for accessories, for home decor stuff. It's just not limited to t shirts but other products as well, where your job is to design unique designs you can provide, and those will be printed on various products and shipped to users only once they are purchased by them. I hope this makes sense. Let's go into the next video where we will see how you can open and sign up for a Printifi platform and then start using it to start your print on demand business. 54. Getting Started With POD: Hi, guys. Welcome to this session. In this session, we'll see how you can sign up for the PrintiF account, which will help us to set up our print on demand business with Shopify. Let's have a look at this. What we are going to do is we are going to go ahead and search for Prentifi app and we're going to connect with that. We're going to install this app which will be integrated with our Shoppy pi store. As you can see, we are installing the app right now. Then we'll have to sign up and open an account on the 25 platform. This is the platform guys where we'll have to come and we have to sign up. We can give our email and password over here. And now we have to answer a few of the questions given out here. What brings you to Printf? I'm new to selling online and want to start. What best describes you, I'm a business, a company that sells products, which is correct. What do you have experience with? We can say all of this. I'm starting out. We can say, where would you like to sell? I'm going to say globally. And how did you hear about us? I'm saying Shopif So now we have the option. We have opened the account. So this is going to be the account, guys, where we're going to start off with this. This is the dashboard. What we're going to look at first is the catalog and then we'll see the products as well in the coming does. So Catalog shows us all the different types of products which we can select from on this platform to build the designs for. If you remember from the last video, what we talked about with print on demand is a case where your job is only going to be about designing, providing the design, which will be then printed on the product, which can be T shirts. It can be as you can see, all these products can be the ones, which will be printed on these products when somebody purchases. When a user comes and looks at your t shirt with that design and purchases that product, that is when Printif will print that design on the t shirt and ship it to the user. That's how the business model is. From here, you can see these are all the categories, catalogs of products which we have right here. Now, apart from this, now let's say we are looking for T shirts, so now 25 will give you all the catalogs, T shirts which are available here, as you can see. And now you can select the one which you want to go ahead with. Once you select the T shirt, then it will give you all the dealers, the dealers who are basically going to do this job for us and they can design this for us. Now you can go through them. You can see what the good part with Printf again is. It's going to sort them by their rankings as well, Printify rankings. Based on which you will be able to see the best ones on the top and so on and so forth. These are all the dealers, as you can see. This is the printif ranking which we're looking at, and location is also US, this looks fine. Preferably what we would want is that we choose a dealer, a provider who is locally based out of US because again, it helps for better shipping times, which we can get out of them. If you look at the provider info and you come to shipping, you see that within US, they will take four to eight business days for economy standard two to five days, express two to three days. Win eight days, your shipping can happen. If you choose a provider which is based out of let's say Europe, then that's going to take more time. Like for example, let's say this is for United Kingdom, let's look at this. If you want to ship from United Kingdom to US. Let's see. Now you can see for US, it will become ten to 30 days for the product to get shipped from this particular provider to US customer. That is why we prefer a local provider who can ship the product faster. Let's say we want to go ahead with this, which is monster digital, and they have a decent ranking as well, 9.4 as per 25 ranking. Here we can start the designing process. What we want to build out here is we are going to build out a t shirt design, and let's say we are going to take our store's logo as the design we want to put on the T shirt and sell it as a t shirt to our customers. In the next video, I'll take you through the complete process. We'll see how we are going to do this, and then we will be able to list it on our store and sell it from our Shopefre store. Thank you so much guys for listening to this, and I will see you in the next video. 55. How To Create and Add Products To Your Store: Hi, guys. Welcome to this session. In this session, we'll see how we will be creating the products, we're going to add the design to the T shirt, which we have seen on the POD print five platform. So let's go back. And this is where we were in the last video where we reached here and now we can start designing the particular product. Okay? So we can edit this. And let's say we want to change the color. Okay, so I'm going to change the color to let's say a black. Now we're going to add the design over here. Now for adding design, there are multiple options. One is, obviously, you have the design. In our case right now, we already have created the logo, so we're going to use that. But suppose you want to create a new design. There are multiple options. One is, obviously, you can go ahead and design it on Canva, which we had seen earlier as well. Canva is a great platform where you can design, u t shirt designs you can create and there is unlimited opportunities and ways you can do so. Other option is you can also use Shutterstock. Shutterstock, you can buy images from Shutterstock, which you can put on the T shirt and then you can sell it. That's another way of doing it. Other than that is fiber. In fiber, specifically, you can hire somebody who can design, who can create the design for you for your t shirt and which you can make use of over here. For now, what we are going to do is we are going to go ahead and upload the image, which we had done for the logo, which is for our Woof and wonder logo is what we are going to use out here. We're going to resize it in this particular manner. Now we have uploaded the image and now we can simply go ahead and save this. Once you save the product, over here, you can publish the product as well. So now, if we look at our products specifically, it's going to show as unpublished over here. So we can go here and we can publish it with all the information. We want to keep all the information over here and we can confirm that. So it's publishing once it is published, then it will start showing up on our Shopifre store. It's uploading the image at this moment. Then once we have it on our Shopify store, we can then make changes to it as per, we can give it a new title, we can give it some descriptions, all of that we can do, and then we can put a proper pricing of it as well and then make it live on the store. So you can see currently it is uploading the images. Let's see the store at this moment and we can look at products page just to check if it is being reflecting here right now or not. See the T shirt has already come in, okay? So the t shirt has already come in, so now we can give it a title to this product. Let's say we're going to say this, it is a super comfortable woof and wonder t shirt. Again, as we spoke about it, descriptions need to be crisp to the point. So we're going to delete all of that and we're going to give specific information in this particular way. We can make this as the primary color which we want to showcase and you can see the status is going to be active. It is going to be on the online store. Markets are also defined, so we don't need to do much anything about it. We have the product in place. We can just simply save. Now the only thing which is required here is that it does not have a specific collection. If you remember on our store, our store does not have a clothing collection. So what we are going to do is we're going to create a collection called clothing, which can be showing up here, and then we will list our product under that collection. Pretty simple. By now, I'm sure you guys are aware about the process, how we do that. So we're going to create a collection. And we're going to just name it clothing Yes. And save that now once we come to products, we can go to our T shirt segment and we will go to clothing collections and we're going to add clothing over here so that it gets tagged to the clothing collection and shows up in that category. I hope you understand the concept, what we are trying to do here. Now that it is created, that needs to the collection should show up under our main menu as well. That is also left. Let's go to navigation. And we are going to go to our main menu where we will go to our fabulous products and we're going to add a new collection over here, which is going to be clothing. It is going to be collections of clothing, which we're going to say. This is how you can go ahead and design a particular t shirt or any product on Print fi and then put it on your Shopify store and you can market it from there. You can sell that product from your store. Let's have a look at this. We're going to refresh this page and look at products. Now you can see clothing is coming up here. When we go to clothing, we can see our t shirt over here. Which is coming up and the information is absolutely clear what we had given. The only thing which is left is the pricing part, let's modify the pricing as well. Very simple. We want to keep the pricing around $30. This is what we want to keep it as Now we have done that as well. Now the pricing is also correct. This is how our products can be listed from f five platform as well and you can start selling it on your Shoppe pi store. 56. Section Intro: Hi, guys. Welcome to this section of driving traffic, the perfect strategy. Now that we have been able to build a successful store with putting up products on it, which is on demand, now comes the third aspect of it, which is driving traffic to our store. Now, most of the time people think that once you have the store ready, the next thing which we can do is possibly run paid ads to drive traffic to it by running some meta ads possibly, with that, we can start selling our products. Majority of the time, it does not work out because we are still not able to identify who our ideal customer is. So because of which, you need to follow a specific strategy which is going to help you identify your ideal customer and use different ways of bringing traffic in the right manner. This is the perfect strategy which you can use, which has worked for me over the period of time. I've seen that this is how ideally everyone should be following it. The first thing we need to understand here is that once you start doing the business, you start thinking who will be your ideal customer who would like to buy this product? Like in our case, we had gone ahead and done a dog pet store. We should be looking for people who are pet owners, possibly dog pet owners, and that will be the ideal customer. We need to go and do the customer profiling and understand our ideal customer first. Then we start thinking about applying some free traffic techniques, which we can do because ideally, as a business, it is going to be a case that initially we would not have too much of budget into investing into marketing. So because of which, it becomes crucial that it helps you to understand who is my target customer, and we will apply a lot of different types of free traffic techniques, which is going to help over here and send traffic to our website forever. So free traffic techniques are really useful, but they are very difficult to scale as well. However, this is a traffic technique which is going to be there, which will help your business throughout the lifespan of it. So it becomes were extremely important for us that the first approach which we should have is to build some free traffic techniques and with that, we start bringing in the initial traffic to us too. Now, as you can understand, this is what is going to allow us to also generate our initial sales. The first sales, couple of sales, which we're getting on a regular basis on a monthly basis will come from these free traffic techniques. Now, this is going to help you in a lot many ways. First is, you will generate some initial revenue which we are going to again use into further into marketing. Second, you will understand the audience persona, you'll understand what kind of audiences are purchasing your product. So you will be able to become more clear about the idle customer you should be targeting next. Now, the only problem with free traffic techniques is it's going to be very difficult to scale it primarily because of the fact that we will be here, you build a lot of free content and to have a really good impact of the free traffic techniques, you need to base content on a regular basis. Maybe on a daily, weekly, alternative day week basis, you have to continuously build content and that can be really difficult to scale after a certain point in time. Once you have certain sales happening, then possibly we can shift towards a low cost traffic techniques which we can use where we're going to use the money which we made from the initial sales into generating some organic growth. This is where we would like to, um, try to list our products organically on different search engine pages, and we're going to invest the money which we got from the initial sales into doing some search engine optimization, and that's how we will try to rank better on different organic search results. Now once this happens, again, it adds to the overall traffic which is coming to our website and which can generate some more sales which we get out of it. Now, once we start seeing little bit hike in our sales from low cost traffic techniques, then finally, we should be shifting gear to paid traffic techniques, which is running ads, running ads through Meta or Google, where by now, we clear understanding, very good understanding of our ideal customer. So we can use audience targeting on these platforms, which can help us to target our ideal customer much more accurately, and the usage of our money is going to be in the far better manner. We'll get a better ROI out of fit as well, and then we can scale the business to ultimate levels. This is going to be from my understanding, the right approach or a perfect strategy, which ever one should be following in order to build their business in the right direction. 57. Who Is Your Ideal Customer?: Hi, guys. Welcome to the sessions. In this session, we wanted to understand who is our ideal customer, which we should be targeting for. So by now that you understand the importance of ideal customer who is going to do business with you, we need to also understand who will be these ideal customers, whom you should be targeting. So for doing that, we can do this exercise where you start thinking about what all things about this particular ideal customer like, what gender will they be coming from? What age group will they be of? Where do they live? What services do they like? What kind of products do they like? Which brands do they like and let's say what communities or groups do they belong to and much more. So we can start listing down. You can do this exercise where you list down all these questions regarding your ideal customer and then answer them. The moment you will have your answers for those questions, automatically ideal customer persona will get created of your customers whom you want to target. So this is a very good activity to start off with, to make you start thinking about the ideal customer you want to target your products with. It can also be a scenario that let's say in our case in other cases where you're creating a general store, it can be difficult to identify who will be our ideal customer because that can be very generic as well. In such a scenario, what you can do is you can pick a specific product and then start thinking that for that specific product, who will be the ideal customer. I hope you understand the concept and with that approach, try to build a customer profile. The moment you have these in place, you will be able to understand better how to do your targeting to reach out to your ideal customers to generate more sales and revenue for yourself. In the coming videos, we'll see also different tactics. We're going to use this information where you have this specific information regarding your ideal customers, which is going to really help to build out proper targeting strategies which can help us to reach out to our most ideal customers. 58. Essential Analytics: Hi, guys. Welcome to this session. In this session, we wanted to understand the analytics of Shopify store, how we have to use it and what kind of information we should be looking out for. Let's have a look at this. Once you're around the Shopify store, if we go to analytics, there is a lot of data which Shopify shares with you in analytics, which is really great because we get to see a lot of information like total sales, sales by channel, online store sessions, online store session, conversion rate, order orders, and so on and so forth. There's a huge amount of data which is being shared with us out here as you can see. Now out of this, there can be three main reports which we are primarily focusing on and which we are super important for us. The first is obviously going to be total sales where we get to see the total amount of sales revenue which has been generated through our marketing efforts or through traffic efforts, and we are able to sell the products and the revenue which we are generating. Other than this, what we're also looking at is going to be sessions by traffic source. So understanding what kind of traffic is coming from different traffic source. Now, this can be Google paid. It can be Google organic, it can be social media, it can be Facebook ads directly coming directly to the website. So different traffic sources, data will be out here as well, which we can see right now also it's showing up. This data also shows up. This is really important for us because of the fact that this gives a clarity about what major league is working for us. For example, let's say we see that a huge amount, 70% of the traffic is coming from organic growth, then maybe we don't need to do too much of ads, paid advertising, and we can focus on organic growth and try to optimize that grow that furthermore. Or if it is a is scenario where we see that 80% of revenue or traffic is coming from paid ads like Google and Meta, then maybe we should be focusing more on paid advertising rather than investing money into organic growth. So that decision making becomes all the more clearer once you see this data over here, sessions by traffic source. Same happens with sales by traffic source, you will be able to see the sale breakup as well. Bifurcation will be done of the sales you're generating from each of the traffic sources. So it becomes very clear to us which traffic source is working best for our business. Once we know that we can optimize further on that. We can focus more on that traffic source, try to scale that mode because that is what is bringing majority of our customers. So this report, this analytics page is going to be hugely helpful and we need to be continuously tracking this on a regular basis. If you want to dig deeper, you can also go inside and by clicking on the report itself, it takes you inside the report and you get to see more data, more information in this manner. You can see the referrer source, referrer name, city visitors sessions, all that data is being shared out here. Otherwise, if you just look at reports, all the reports are going to be right here, which we get to see. And here you can see the sales data here sales data by product which we can see over here. Also, the one sessions data every single report is being created and you can be able to see that right out here. So very much important that we now that we have seen all the marketing strategies, the strategy for dal customer, we have understood. The next thing which we should be doing is setting up our analytics so that we start getting this data automatically, and it helps to analyze and understand what is working and what is not working and based on which we optimize our business. 59. Preparing For Email: Hi, guys. Welcome to this session. In this session, we wanted to see how we can also collect email addresses of our customers who are coming to our website, who are dealing with us, who are buying products from our store. Email collection becomes super important in any kind of online business because it really helps to do marketing to these particular email users in the future. Email marketing turns out to be really strong once we have the email address and we can market any products for eternity till the time they unsubscribe from our email list. So usually the previous method has always been where people will provide you to newsletters. We can ask people to sign up for a news and then we will be regularly sending them newsletters and based on which we can drive traffic to our store. However, this can be a lot of effort because you have to create content on a regular basis as newsletters and send it to your email list and only then we can drive traffic. Now we have moved to another setup which can be far more effective, which we are going to see in this particular session. In order to set up this particular market email collection setup, we're going to make use of IDO, the messaging app, which we had. We can go to our messaging app which we had used for creating our live chat and we're going to create email marketing from here. In the dashboard, if you come to flows and you look at MFlows right now, you will be able to see the flow which we have in place. There we come and then we chat with us. Let's say we say hi. Is going to give us this information. It will ask us I will say, please introduce yourself, and then we can give email address and it will ask you to sign up for our newsletter. Now, this is what we were talking about that newsletter is outdated now, so we want to change this part, sign up for a newsletter, and we'll say something else like sign up for our discounts and offers and stuff. And rather than saying, please introduce yourself, we can say that I want to help you. I'm ready to help you. Please share your email address just in case if we get disconnected. So we're going to customize this specific part. So let's see how we can do that. So for this, we can go to the settings where we can go to pre chats. This is in appearance, we go to prechat summary, and this is where we're going to change the messaging and we will say something like this. I'm ready to help, please leave your email in case we get disconnected. This is what we want to showcase to our customers, and we're going to save this. The other piece which we want to do is the second part. For that, we will come here, sign up for a newsletter, rather than saying sign up for a newsletter, we're going to say sign up for our exclusive discounts and offers. This is what we are going to use out here. This will get auto saved automatically. Now, if you look at our specific live example of it, let's have a look at it over here. If we say hi over here. Now when we test it, let's have a look at the test of it also specifically in flows. You can see this is how it is going to appear. This is how it is going to look like to our customers. Now this is setup for us, what we can do is, the other thing which we required to understand here is sometimes in this particular case, when we are sending out emails, it can be a possibility wherein people might put up a wrong email address. Wrong email address and let's say they keep their email address, but they have not signed up for the discounts. People who don't sign up for our discounts and offers will not be subscribed to our email list. Was people who have gone ahead and done that will be subscribed to an email list. So we want to have that in place because clearly people who are signing up for this are the ideal customers whom we would be reaching out to.This also you can set up over here. Let's say let's look at a different scenario. So giving the email address, the first scenario is when we are not signing up for the email address, let's have a look at here. The second one, let's do one more one wherein what we are going to do is we're going to sign up. We're going to give the proper email. Let's say this is a proper email and we have subscribed to it as well. Now these are two different scenarios, Tm Gmail is going to be one which has signed up, so this is subscribed to us and the previous one Tanmy attest.com was not signed up, so that's not subscribed to us. Now these ones will show up in our reports as well on TDO and on Shop IFI. Let's have a look at that. If you go to customers section, you can see now this is the data which we get to see Tan Moya Gmail. That is the only one which has been added over here because this is the one which has subscribed ideally to our email list. Okay? Same. If you look on Shopify also, you go to customers. You can see TNO at Gmail is subscribed, whereas Tan Moy at Test is unsubscribed. That is not a part of our email list. This is also crucial. This is how you will start collecting the emails of your customers who are actually subscribing to your products and services, your offers and discounts, which you will be able to reach out to them later on. I will also show you in the course in the later half how you can create those offers discounts, which you can share with your customers with the help of their email addresses which you start collecting. I hope this makes sense, and you understand how to set up your email collection process as well on Shopify Street. 60. How To Generate Free Targeted Traffic: Hi, guys. Welcome to this session. In this session, we wanted to understand how we are going to generate free targeted traffic to our store. There are multiple things which we can do. The first thing which we can look at is joining some targeted online communities. Now, these can be Facebook groups, PRA communities, discussions, Pinterest boards and create a profile that includes our stores link and create a proper profile with complete details on that. Now, once you become a member of this community, we need to become a valued member. What we mean by that is we need to respond to existing post on a regular basis with valuable content and information and answers and we need to keep it short. We can create our own post as well with valuable content. Maybe we can link it to our blog posts on our website, on our store. We need to pay attention also to the regular contributors, people who are regularly posting on these communities because they can be your ideal customers who are interested in this particular segment, and that is why they are so active in the community. We also need to pay attention to the repetitive post and request because that can give you a lot of ideas about the product, solve problems which you are planning to solve, or content ideas which you can get from here as well. Up. So once you start doing this on a regular basis, then what happens is members will naturally check out your profile, who are targeted traffic for you, and they will possibly visit your store. Now, these are highly targeted members because they have been coming to the communities. They have shown their strong interest in this segment. So if they visit your store, this is a highly targeted, relevant traffic coming to your store, and it is going to be there are much higher chances of conversions or sales from such traffic. Members might also message you privately, which can also lead to future sales. You can promote your store, your products, and services with. Now members can also click on your block post links. Now in the blog post which you're writing, you can also at the end of the block post provide the link for your store and the product page link which you can provide. You're driving direct traffic to your pages to your product pages with the help of these block post links. You can imagine how high quality traffic you will be driving to your store because of all these activities which will start having. Now, what it means to us as a business is that you will understand exactly now who is your ideal customer. What is the customer profile? What are their interests, likes and dislikes. And based on which, you can do much more better audience targeting in the future. You will generate a continuous stream of highly targeted traffic completely free through this particular strategy which you build. So you can grow this furthermore by increasing the number of communities you are becoming a part of. The main crux being this that whenever you become a part of a community, you have to add value. Need to add value with the help of your content, with the help of your responses so that you generate, you start building authority. People look at you as a valued member. They look at you as a person who has immense knowledge in this particular segment, and that is what is going to drive them to your store and make them entice them to buy products and services. I hope this makes sense. I hope you understand the concept which we're trying to discuss over here. Thank you so much guys for listening to this, and I will see you in the next week. 61. The Power Of Community - 1: Hi, Ai. Welcome to this session. In this session, we'll see those different community groups which you can certainly join to promote your business, your online store, and which can get you some highly targeted traffic to your store as well. So let's look at that. The first one which you're going to look at is the Facebook groups. So once you have on a Facebook account, you can come to groups, and here you will see a lot of different groups related to your topic. Let's say, in our case, it is going to be the dog pet store. So you can look for a particular group which has a lot of members. Like, for example, we can have some of them will be public and some will be private a public group you can easily join without any issue, a private group, you'll have to take a permission and then you can be a part of it. For example, we are looking at this one, which is free pup dog adoption, where we get to see different types of posts related to dogs over here, and this is where you start contributing as a valued member. This is what we were discussing earlier as well. So you start coming over here and having a conversation with the community people related to what you see over here, and then you can also start posting about your own content related to your business, the products and services and blogs about the stuff which you want to share. So once you share that information, people can click on that and possibly go ahead and click on the links to come to your blogs and through which they can reach out to your website. This can be a really good way where you can use this specifically for communicating with a healthy group of people who are actually interested in this particular case, which is of doc products, and possibly you will get a lot of targeted users from here as well who will be actually genuinely interested in the kind of products you're trying to sell out here. So Facebook groups can turn out to be really effective. First of all, creating a great community. Secondly, reaching out to the most relevant traffic, which you can get on Facebook. Other than this, you can also similarly make use of Instagram where you can post on a regular basis related to your content, and you can talk about what your product or services are. It is more better to talk about your products or services rather than just posting about your products, which can be a little spamming. So here again, your intent should be that you're trying to educate, you're trying to give good information, valued information to the audience about your category, and that is what is going to entice people understand that you have a strong hold in this category and authority in it, and that is what I will entice them to come to your store and check out what products and services you have to offer. Instagram can also be really great in this particular category which you can consider. Other than this, you can also look at TikTok. TikTok can be another great place for similar stuff like Instagram. The only difference is here, you can post a lot of video content. So you can post a lot of video content relative to your category, as you can see and that is going to reach out to a lot of audiences who might comment about it and possibly then they reach out to you as well through your post, you can put up you can create a profile in which you can give your website link. Same way in the other ones as well, you can give your profile in your profile. You can provide specifically your website name. You can do that in the Facebook case as well so that people have a way to reach out to your website. In addition to this, there can also be Pinterest. I'm sure you must have an idea about Pinterest, where you can create an account and you can create a pin for yourself, and then you can post a lot of things about your category in this particular manner. And now you can look for certain categories which are specifically really good for you. Okay? So those ones you can visit, and then you can tag them as well. That way you can join a community on Pinterest also related to your products and services. So these are going to be different types of communities which you can use. I can understand this can be a lot of information, which is being given to you and possibly difficult for you to digest and understand how to execute. So in the coming videos, I'll give you step by step instructions for steps which you can follow very easily to create those content and then posting it as well on all of these social media platforms. Thank you so much, guys, for listening to this, and I will see you in the next week. 62. The Power Of Community - 2: Hi, welcome to this session. So continuing with the previous session, which we talked about different types of communities. Let's look at a few more over here. The next one which we're going to look at now is going to be Twitter. So as well, you can come here and you can go to Explore, where you can search, let's say, related to your product which is dog products. Now you can create a profile here and you can tweet about things. You can respond to people as well in the same manner, which can help to have a conversation with them as well. And then you can obviously share your link which will lead them to your blog post and eventually to your store. Twitter can also be a really good one because it has a huge amount of members over here, communities are there, which you can certainly come to. So you have community section right out here, and this is where you can go ahead and search for your community as well. Let's say we are looking for dogs. So now you can see there are so many followers which we can see right here and you can follow these, you can go through them, and then possibly you can start having a conversation with them and then you can possibly go ahead and share your content as well and become a valued member of this community also. So Twitter or X can be really useful in such a case, again, for the same reasons. The next one which we're going to see is PORA. ORA, as you can understand, is a platform for answering questions, raising questions. It's a Q&A platform, which you can certainly look at as well, where you can search for again questions related to dogs. Since you come from this industry, you have a huge amount of knowledge about this industry, you can absolutely answer these questions. And in that, you can share your link, your blog post link, which can drive them to your website. The only thing that happens with CORA is that you will not be able to share in the profile, you can provide your website link there. But certainly, as I said, you can answer the questions, you can raise questions. You can strike a conversation with the community people here, and in that, you can share your blog post link. Then the last one which we want to see isdiRdit is you can say the largest platform which we have for communities. So you can come here and search for your community in this manner. Dogs community, which you can come this has 2.7 million members, and you can create a post here for the same reasons. And also you can comment on other um conversations which are going on, meet with people who are going to be your targeted audience, driving them to your website eventually and sharing with them what you have to offer. So these are all the platforms which would be really useful for you to drive traffic to our website, which is free targeted traffic. So if we come back to what we were discussing earlier as well, what we have seen here is the different online communities which we can join, become a valued member with them. And then these members will reciprocate, they will start checking out a profile or reply to our messages. They will share information with us and they might click on the blog post links which also we will share. This will eventually help to and this would mean that you will be able to understand exactly who is your ideal customer. That's one thing. And you start generating traffic to your Shopify store completely free of cost. I hope this makes sense. You understand now all the communities which we have. In the next video, we'll see a content plan, which I will share with you, which will make it further more easier for you to build content and share on all these social media platforms. 63. Your Content Plan: Hi, Ayes. Welcome to this session. In this session, we'll talk about the content plan which you can follow in order to drive free traffic to your online store. The first thing which we have to keep in mind, obviously, that free traffic is going to be difficult to scale. Over a period of time, you will see that this is a lot of hard work and on a regular basis, you have to be active on these communities to respond and then create content and then possibly drive some traffic to our store. That's going to be something we need to accept. It's going to take a lot of time and it's going to be difficult to bring traffic to our store with free traffic specifically. Second, not a huge traffic source. Eventually, you will see that when you start doing other sources of traffic as well, like paid traffic or you're using low cost traffic, you will see that free traffic is the smaller segment, which you will find out to be. Also, but then what is more important to understand here is the best part about free traffic is it is going to give you an idea about who is your ideal customer. So this is where you will understand the nature, the profile of your customers, and also it's going to get you the initial sales from them, which you can then understand, which you can use for other strategies which you have in place. So now, when you look at the revenue piece, which we can anticipate from free traffic, this is all coming from warm traffic, people who have communicated with you, who have messaged you, who have responded to your post, and you are having conversation with them. These are the people from whom you'll get the initial revenue and let's say because these are people who are obviously interested in your category, so the conversion rates can be higher. So let's say up to 10%. But the same thing if you compare this with paid traffic or low cost traffic where people don't know about you, your business, your product, conversion rates will be far lower. Considering a 10% conversion rate for, let's say, thousand visitors per month, let's say you scale it to a level of getting 1,000 visitors per month, you can expect revenue of anywhere between, let's say up to 100 sales which happens, you can get up to one to $2,000 per month profit coming out of it. This can be a decent start for any business to say this. And then you use this money, we put it back into the business into other traffic generating sources. The third aspect of it is, uh we need to again, plan in such a manner that we don't get overwhelmed with so many communities. How do we are going to drive traffic through them. The best strategy would be to start with one community and master that, completely master that, reach a certain level where you have a huge amount of following on that. Once you have that, then you can pick on some three to four MAX other communities which you can add on to it. We don't have to get all the communities which we discussed in this course. Once you have that in place, you can make a routine wherein you are going to work on each community per day, 15 minutes every day, responding to queries, um, let's say, working on that community, being active on the community posting. 15 minutes per day per community can be your guideline which you can follow and a blog per week. One blog which you create, there are a lot of automation tools available which can be integrated with your social media platforms. And once you create the blog, they can automatically post it on all the social media platforms with one click. You can just write one blog per week and post it on all your social media platforms. And then because you are continuously in conversation with your customers with this community, keep refining your ideal customer, understand more about them. What are their likes? What is the real pain area with most of them. That will give you a lot of ideas for product ideas, content ideas which you can write eventually in the future. Now, when do we stop doing all this? So ideally, this is the nature of the business. This is a business which we are setting up right now through Shop I fire Store, and this is a lifelong process. So we can say that possibly never is going to be the case. We will have to keep doing this as long as we want to run the business, um, but then eventually, there can be a scenario where you can deprioritize free traffic, when you have picked up other sources, say, low cost traffic or let's say paid traffic you have picked up and you're seeing majority of your revenue is coming from them, then yes, free traffic, you can deprioritize and might not spend so much of time which you're going to do initial. Last, not before you understand, again, this is something we are not going to let go of unless and until we thoroughly know about our ideal customer because that is the core essence of free traffic, and that is the biggest takeaway of it, which you're going to use in other traffic sources. I hope this makes sense. I hope you understand the content plan and you can apply this in this particular sequence. I'm sure this is going to be very successful for you as well, the way it has been for me. Thank you so much guys, for listening to this session, and I will see you in the next video. 64. Easy Affordable Traffic #1 - 1: Hi, Ayes. Welcome to this session. In this session, we're going to talk about the easily affordable traffic source now. Now that we have seen and talked about the free targeted traffic in the last section. This is going to be about the low cost traffic which you can consider as well. Now, with respect to low cost traffic, what we are referring to is going to be a case where we will be going ahead and investing some amount of money into generating this particular traffic to our store. Now that money will come from the previous previous free traffic initial sales. As we had spoken about it in the content plan as well, whatever sales which you generate from free targeted traffic, that money should be reinvested into low cost traffic and then paid traffic eventually. So what we are going to see here under easily affordable traffic is going to be something we call as SCU search engine optimization, which is basically a concept where we would want our store results website to rank better on top of the search results pages. When people come on Google or any other search engine and the search for products and services related to our store, our store's website URL should come on the top of the page so that they can click on it and visit our store. So that is possible only once you do proper SCO search engine optimization strategies which you apply. So in order to do this, now SEO as a strategy is a very vast and detailed strategy which requires a lot of learning and then executing, implementing it. So we are not focusing on that. Our objective for this course is primarily to run a successful Shopify store. So what we are going to do is for implementing SCO, we are going to take help of an app. We'll take on help of an app, we'll install the app on our ShopifiStore, like we had done with the previous apps, and this app will help us to do all the SEO heavy work. Let's have a look at this guys. Once you are on the store, we can search for an app which is called booster P speed optimizer. And this is what we are going to go ahead and install. So as you can see, this is what it is. Now, this is an app which helps, has been there for a pretty long time, has a decent rating and reviews, and you can use this for various SEO strategies which you would like to apply on your ShopifStoe. We're going to install this from here, we are going to go ahead and use this specifically for all the SCO work which we want to do. H This app is really going to be useful. So a lot of things which we can do out here, obviously, with respect to our pages, the SO things which we can possibly do out here, you will be able to do that, and this is going to help us to basically optimize our website for any type of SEO strategies which we want to use. I hope this makes sense. You understand the booster page speed optimizer, which we are going to use here for optimizing our store for our low cost traffic, which it can generate for us. 65. Easy Affordable Traffic #2 - 1: Hi, guys. Welcome to this session. In this session, we'll see another easy, affordable traffic source, which you can use for bringing low cost traffic to our online store. So we're going to make use of email marketing. Email marketing turns out to be really effective in terms of reaching out to our customers because here you're collecting their email address on their own consent, and now you can send them continuous marketing emails to convince them to educate them, nurture them, to understand about your products and services, and eventually generate sales from them. So you can understand that email marketing, a general rule which we have is that with one email subscriber, you can generate a minimum $1 per month profit. To just to give an example, let's say you have 1,000 email subscribers, usually email marketing generates a conversion rate of 2.5%. That means 25 sales, and let's say in our case, if the profit is $10, you are getting $250 as profit from 25 sales. Now, if you run four such email campaigns, you can imagine that's going to be $1,000 per month revenue, which you can generate from 1,000 email subscribers. In our case, we already have installed TDO. Now, TDO does not give you a lot of features in email marketing. It's more of a the chat service which it provides, that's the major use case of it, but email marketing is not something which it does. You cannot create email campaigns on TDO. We are going to make use of another platform, which is Bravo and we're going to use that for all email marketing campaigns which we are going to sell down. Let's have a look at this. So Bevo is, again, email marketing platform. So you can come here and you can sign up for free. This is a plan. It has a multiple paid plans as well, but we can use the free plan over here. Now, all we have to do is we have to link TDO, which we had seen earlier with Brevo so that when a user messages on our chat support through TDO, we get the email not only to TDO but to Bravo as well because then they are subscribes to our email list and now we can run email marketings on them. If you remember in the previous video when we've talked about TDO, we could see the email subscribers getting registered on TDO platform and in ShopifI. But now once TDO is linked with Bravo, Bravo also will reflect the same information. Let's have a look at this how you can go ahead and do that. For that, we are going to go to Bravo first. And let's look at ideally, how it is going to happen is we are going to connect both of these with the help of API key. We'll take the API key from here. When you go on top right, there is SMTP and API. We can go to API keys. We can generate an API. Let's say we are going to say TDO. And this is the key which we get. So we can copy this, and then we go to TDO and in TDO we can go to integrations. In integrations, we can go to Bravo specifically where we are going to install Bravo from here. In the installation process, we are going to go ahead and add the particular API key to link both of them together. These are the steps which we just now followed. If you see it says how to connect send in blue with TDO, send in blue was the old name for TDO for Bravo, nothing to worry about that. So this is what we require. Also, what we need over here is on Bravo, we need to create a email marketing list. Email list has to be created. Let's create that also so we can go to contacts and list and we create a list over here. Let's say we are saying we're calling this emails from TTO, the first folder, and we create this. Now we have this in place and now we can go back and we'll link both of these together. It's asking for us to provide the API key and we link it. Now that the linking is done successfully, we can go next. And we choose the options so emails from TDO, this is what we want to keep it and we can finish it. Now you can see that the integration is active. We can go ahead now and test this out as well on our site. So here when we go ahead and we chat, a We're going to see this on the store as well. Let's have a look at it. You can see the message has sum up over here, which we are getting already. Okay. And let's look at the contacts as well. If you look at in this as well, you will be able to see the list coming up over here. As you can see, it's coming up from here as well. The contact is showing up. This is how we are going to now use Bravo for all types of email marketing campaigns going forward. I hope this makes sense and you understand how this is happening. Thank you so much guys for listening to this, and I will see you in the next video. 66. Easy Affordable Traffic #2 - 2: Hi, guys. Welcome to this session. In this session, we wanted to see how we can set up our email marketing campaigns on Bravo. But before we do that, two things, some rules of email marketing to keep in mind. First is, obviously, we need to treat our email subscribers as real people, which is actually true, and we are not going to spam them with too many emails. Give them a lot of tons of information which might not be so useful to them. These are people who have signed up for our emails and they are looking forward to hear from us. So keeping that in mind, we need to be considered about the kind of content we are going to share with them. Secondly, we're going to also define the campaign types, what type of campaigns, email campaigns can we send them and the timings of it. So usually three types of campaigns which we send, one is information campaign, which is about giving information about our business, our product, our services, any uh, knowledgeable information which we can provide, which can be on a once a week basis. So we can send that out. Second, it's going to be new product announcements, which is basically if there is any new product which we have launched on the website and we want these people to be aware about it, then we can send out an email once a week. And then there can be promotion campaigns. Now promotional campaigns are not necessarily happening frequently. So this we can keep as a once a month kind of frequency where we are giving some promo codes which people can use and they can get discounts on the product purchases. So let's see how we can build this campaign out on Revo. So once you're on Revo, you can come to campaigns, and let's say we're going to create an email campaign. You're going to name it new product announcement. And we start creating it. These are the four sections to the whole email campaign. The first is a sender. In the sender, it will show our email address primarily over here, the email address with which we have created, so that will show up and the name also it will show up over here. Let's say we are saying over here, it is going to be best you can see on the right hand side, this is how it is going to come up as well to our customers you can define the sender. Then the recipients in the recipients because you have created the email list. If you guys remember, we had created our email list already, so we are going to connect that to this particular one so that all the emails which subscribers who are adding to our list will receive this email going forward when the campaign goes live. We can go ahead and use that Then the third is the subject part. The subject part is going to be where you can give a subject, let's say, best like this and then you can give a particular text as well. In this manner, you can give a particular text. You can see how it is going to appear to our customers on their inbox. And then the designing part of it. This is where you can design the whole email out for your email subscribers. There are different templates layouts given by Brevo which you can select from. Let's say you're selecting this one, and this is where you can design it out where you can add your logo of your brand to maintain continuity. You can also talk about the product. You can give a headline to it, attach the images of the product, and then design the whole thing. You can give a call to action which will take them to the store where they can see the product and they can possibly purchase. These are all the details which you can give. They also give you a multiple other features which you want to add to the email and create your whole email campaign in a much more effective manner. Once you do this, you can do a preview and test as well, just to do a preview ideally speaking, and then you can save So once you save it, okay, it is going to show up in email campaigns, as you can see, this is how the campaign will come out to us, and which you can maintain now. You can now start thinking in terms of building out multiple campaigns campaigns as we spoke about for three different types for information campaigns, um, new product announcement, email marketing campaigns, and promotional campaigns, which you can do in this manner, which is really going to help to generate better sales for your store. I hope this makes sense. Now what we have discussed is two different types of low cost traffic strategies, which is going to be a CO, and then we looked at email marketing where we are going to use Bravo as the platform. Thank you so much guys for listening to this, and I will see you in the next week. 67. What's Possible?: Hi, guys. Welcome to this session. In this session, we just wanted to see what is the potential, what's possible with respect to what kind of revenue can we generate rough estimates, just an idea about what we are achieving, we're trying to achieve over here with our strategies. So you can see this is something which we have been doing free targeted traffic we are trying to bring in, then SEO and then email marketing, which we are trying to do. Let's say, our objective is to reach $10,000 per month. Revenue, ideally speaking. As you can understand, we start off with free targeted traffic, which we try to bring in for the initial first month, you might be able to generate a close to let's say $1,000, then that might go to $2,000. After three months, let's say you are at a $3,000 max possibly monthly revenue, rough estimates which we are making here, and then there will be a stagnancy because a free targeted traffic can be done to a certain level and we continue doing that and possibly there will be a stagnation which you will see that is when your SEO strategies can kick in. Wherein we apply the SEO strategies with the help of the app, which we saw and that can bring in the additional revenue. Let's say another 1,000 gets added over there and that starts scaling up from the third, fourth, fifth and sixth month. And this is where you will also start off with email marketing with Brebo where you start running some email marketing campaigns from third month onwards, which is promotional campaigns. We talked about the different types of campaigns, information campaign, new product launches, new product announcement campaigns which you do slowly and steadily by the fourth, fifth or sixth month, you might see some more additional revenue getting piled on to the total amount. This is possibly you can say, can be the ideal way out and possibly we can reach eventually. Having said so I'm not guaranteeing anything over here in terms of how it is going to perform for every one of us. We'll have to see how we have actually gone ahead uh, implemented all the strategies which we discussed in the course. But I just wanted to give you a bird's eye view into what can be the potential, how it is the revenue is going to look like for you if you apply these three strategies for the next six months. Thank you so much guys for listening to this, and I will see you in the next video, we're going to start off with looking at paint traffic strategies as well from going onwards from here. 68. The Right Approach: Hi, guys. Welcome to this session. In this session, we want to talk about another traffic strategy which is going to be paid advertising. So paid advertising, the first thing which comes to our mind regarding it is do we have to do paid advertising? So ideally, the answer, what I suggest would be no. We don't require paid advertising unless and until we are not seeing good returns from our free targeted traffic or low cost targeted traffic. If that is not happening, then yes, paid advertising can certainly help, but it has its own advantages and disadvantages as well. If you look at the advantages of paid advertising is obviously because it is a paid traffic which you are getting, you will get instant traffic. So you will not have to wait. In cases of SEO or free traffic, that's going to take a lot of time. But if suppose there is a time crunch and you want to scale your business faster, then paid advertising really works wonders, wherein you can get instant traffic, and you can bring people to your store and possibly try to sell your products and services faster. Now, the other advantage with this is once you are able to sell your products, as you can quickly scale your business as well, and you can generate more revenue, maybe TenX and more beyond revenue you can generate by just pumping into more funds into running ads, and that can bring in immense amount of traffic to your store, which can sell those products. So that way, you can scale your business much faster with paid advertising. You look at the disadvantages, there is the major disadvantages. Obviously, it is paid. So until the time you're paying money to run ads, traffic will come. The moment you stop paying for money for the advertising, the traffic will stop coming, and it is not like our free traffic which is evergreen, which is going to come always irrespective of whatever is the situation. Now, the other aspect is, obviously, which is what a lot of people talk about as well, is that paid adversing is expensive. And over a period of time, as we have seen as well, it has become more and more expensive on year on year basis. So it will become further expensive and difficult also in the coming years because it's an auction based model where your ads compete with other ads in the same auction and now the algorithm decides which ad to show based on various factors and one of the main factors is money. So it really depends. There is no guarantee as such that you will be getting enough traffic, enough sales out of it unless and until you have done the targeting in the right manner. It has its own pros and cons when you look at paid advertising. The good part, the other aspect of it is whenever you're doing pet advertising, we have to make sure that at the end of the day, it has to be profitable. Otherwise, there is no point investing your money, time, and effort into this. For example, you can say a different way of looking at it is a lot of people have this misconception that if suppose for an example, you've spent $10,000 on Adspent and you've got $10,000 of sales worth of sales happening. We can't call that a profitable business. It's not a profitable business model yet because it is break even. You've spent enough money and the same amount of money you have generated in sales. Whereas, if you have spent $10,000 in ad spend and generated $30,000 in revenue worth of sales, then yes, it is a profitable business which you're doing and you can reinvest that money into the ads and scale that particular business in that particular way. So we have to be cognizant of the fact that what is profitability at real profitability, we are just not going to look at the revenue sales. We have to also look at the spend into advertising. The other aspect of paid advertising is it is it's a real skill. It is actually a marketing skill which needs to be acquired and then only you can do it in the right manner. It is not that easy for anybody to pick it up today and start running ads from tomorrow. There will be a lot of content, a lot of videos you might have seen on YouTube where people talk about this and say that it's pretty simple, anybody can do it. But the fact of the matter is, and I have been in this field for the last ten years, I can clearly tell you that it requires time to gain that skill, learn the skill over a period of time, you continuously do it, and then you actually get a hang of how to do it in the right manner. If somebody says that if you buy their course for let's say $2,000 and you will start learning your ads successfully and generate huge sales, I would say that's not the right way of doing it. My point being this that it is an acquired skill, so it's better that you give it some time. Whether if you want to do it yourself or if you want to delegate it to somebody else, I would suggest a better approach is delegate. Outsource it to an expert, a marketing expert who has been in this field, who is only full time doing only paid advertising, possibly is the right way of going about it. There are multiple platforms available on the Internet like fiber por freelance.com, where you can go and you can search for different gigs where people talk about this particular thing, where they provide these expertise, and you can take their services and outsource this complete work. Just to show you if you go to fiber, and you search for, let's say, Facebook pads, ShoffPi you will find a lot of people, experts who are doing it right now. Like for example, this person, I will run, manage, Facebook ads, campaigns, Shopee fight, TikTok ads. This person can do it and has done so many orders already has a five star rating. So you can check out their gig, understand their services, and they have different packages available, what all things they can do at basic standard and premium packages, and then you can take up the service. These are the things which they can do. Go through the whole details and then possibly you can go ahead and certainly take their service and outsource this whole world. This is going to be a much better approach because this will free up a lot of your time. You don't have to invest the time into running the ads yourself at same time, you can invest into building your business, building more products, adding more products, strategizing how you want to grow your business much faster. So the last thing which comes to our mind is when should we start paid advertising? Again, going back to the previous conversation, paid advertising should start only when you have started making some money initial sales from your free and low cost traffic techniques, which we had talked about because that is what is the money I'm going to use in the paid advertising. I'm not going to invest any money from myself into advertising to scale this in the future. So that is one. Secondly, only when I have truly understood who is my ideal customer. I have done a detailed customer profiling of the kind of ideal customer I need to target who is going to buy my products. Then is the actual real time when we should start thinking about doing any type of pay advertising. I hope this makes sense. Thank you so much guys for listening to this, and I will see you in the next video. 69. Sales Channels Apps: Hi, guys. Welcome to this session. In this session, we'll see all the marketing apps which we can install on our store and then start using it. Let's have a look at this. For that, we can come on our Shopify platform and we can go to Marketing where we will get to see the marketing apps. If you scroll down to the bottom, you can view more marketing apps. And here you will see all the marketing apps available, which can be TikTok ads, Google and YouTube, Facebook and Instagram ads, Snapchat, you have Pinterest ads, Microsoft Channel. All these are different types of ads platforms. Which you can select from. Idally we can use all of these. What we're going to see right now is one of the examples of how you're going to install them. So most of the time for Shopify store, Facebook and Instagram ads is the most effective one which you can start with. So the approach remains, again, the same that we start with one and we excel that as much as we can, and then we move to the next one. We are not going to install all of them because that's again going to overwhelm us, confuse us what's happening in each of the platforms. So we'll go one at a time and start off with possibly Facebook and Instagram ads. So here you can come and start installing it so you can go through the whole details of it, and then you can start installation. So how it's going to work is as we spoke earlier also, this part of the work needs to be outsourced. Your job here is to install the app, integrate it with your Shopify store, and then give access of this Facebook ads account to your marketing person. He is then going to manage the campaigns, run the ads for you, and help you generate your sales. So here we are going to install the app and follow the process given by Facebook and similar would be the process for all the other apps platforms. We can get started. So it's asking me to connect to a Facebook account which you can select. Facebook account is just the Facebook account, the personal profile account, not the ad account. Then we can connect the business portfolio and now comes data sharing. In data sharing, and this is going to be a common feature in all the other ad platforms where they need clear consent of sharing data of Shopify data with meta with Facebook and Instagram so that they can use that for targeting purposes. Because the more data we can share from here, it becomes clearer to these ad platforms to understand what kind of audiences are you trying to target? Who you are trying to target, who are the ideal customer for you and who have the highest chances of doing business with you. The data sharing, which we need to keep it as maximum, then you can add the pixel. This is going to be the pixel setup in Meta. Specifically, we add a code which tracks every single data which is related to our users coming on our store. That also needs to be set up over here, then we can select terms and conditions and submit for review. So now the review process will start, the account will not get activated right away. Once the account is reviewed by Shopify by Meta as well, and it is being approved by them, then the account will become active, and then your campaign can start. You can build ads campaigns on the Facebook and Instagram platform and run your ads with that. So once this account gets activated, we can give the access to our marketing person who can then run those ads and drive traffic to our store. As you can see, it's finalizing the channel setup right now. Okay? So once this has happened completely, then we can move forward and give access of the account as well. So now you can see it has gone ahead and activated, so it's active now. Okay. And if you click on Create Ad, that's going to take you to the Facebook ads manager platform. So we're reaching the Facebook Ads manager over here, and now this account you can give an access of to your marketing person, and then that person can run ads for you. I hope this makes sense. I hope you understand now how we are setting up our marketing apps as well for our Shopifi store, which we can then give to our people to run ads for us and drive paid traffic to our website. Thank you so much Js, for listening to this, and I will see you in the next video. 70. What's Possible?: Hi, guys. Welcome to this session. So we want to talk about what is now possible with paid advertising. So going back to the previous session where we had discussed about the potential of revenue which you can generate, now that we have understood about paid advertising, how is this going to impact our business? So this can be really a game changer for us. If you apply paid advertising on top of all the other marketing strategies which we have used like free targeted traffic, low cost traffic, your email marketing, and now with paid ads, you can imagine that over a period of time, let's say, after about six months and post six months, you would be able to reach a number which can be around 40,000 $50,000 on a monthly basis. Now, there is no end to this now because of the fact that paid advertising, as we spoke about, it can bring a lot of directed targeted traffic to your store. Now that we understand our ideal customers and we have a good understanding of our customer profile, we can use that leverage that into paid advertising and these platforms are extremely strong to target that audience which we are looking for you can show your ads to the ideal customers and generate traffic and sales from. So eventually, if you look at it, this can also reach up to 100 k or a 200 k monthly revenue, which you can generate with paid advertising. So that is how it is going to work for every business, which is actually applying all these strategies, and at the end, they go ahead and scale it with the help of paid ads because by then they have enough data which they have accumulated about their audience, and initial sales also has generated revenue, which they can put into paid advertising to scale their business to the next level. 71. Payment Providers & Company Setup: Hi, guys. Welcome to this session. So in this session, we wanted to discuss about the payment providers and the company setup, which we have to do. So payment providers are basically, so now that you have built out your store, the next step towards it is when a user comes to your store and tries to buy a product, they will need a payment provider with the help of which they are going to make the payments to you. So that is what we are trying to set up over here. So let's have a look at this. On the Shopify store, if you come to settings, and we come to payments. This is where we can set up the payments provider. So there are a lot of options which Shopify gives you, which you can select from. So for example, if you choose a provider over here, you can see, these are all the options which we get here, and whichever works for you, you can select that and set up an account with them. So this is needed. You can also have multiple providers as well, which gives more options for your customers to make payments to you. Now, to keep it simple, it is better that you select one provider, and it does not look cumbersome, too much information on the product page. So what we suggest is that you can have a simple one particular provider out here, and that is what we can use to set up the whole payments provider case. Now, the other thing is, in addition to this, we also need to look at the customer, the company setup as well. Now, in this case, specifically, in my case, what we can do is I'm going to set up my PayPal account. So let's have a look at that. For activating the PayPal account, we can activate from here, this will take us to the PayPal account, specifically where we can sign up and open the account over there. This is where we are going to give the email address and we complete the whole account setup. O as you can see. Now, we're getting into the business sign up done, this is being done, we'll go back to Shopify. Now you can see this has been activated. I I store, the PayPal option is there. So with PayPal, another benefit is that people can make payments through their credit card as well. This is how is going to be your payment provider setup is going to happen. Now, in addition to this, the company setup is also needed because at the end of the day, this is going to be an online store which we are setting so what we require is that the company details, the company registration needs to be done, depending on which region you are in, whether this is US UK or Australia or any part of the country, your company registration, online company setup registration needs to be done, and that is what will be useful needed in this particular setup. Now, I'm not being the expert in this, I would advise you to go ahead and do the company registration because that will really help to formalize the business in the more professional manner. Hope this process is clear to everyone and you also have an option over here to add payment method, more multiple other payment methods which you can do out here. I hope this makes sense. Thank you so much guys for listening to this and I will see you in the next video. 72. Setting Up Order Tracking: Hi, ais. Welcome to this session. In this session, we'll see how you can go ahead and set up the order tracking as well. Once your users start buying products from a store, they would also like to track their orders, for which you can set up a order tracking mechanism. Now, usually when we're running an online store, it can be a possibility that you are dealing with multiple carriers, and it can become little tricky for you to set up all the tracking mechanisms for all the carriers which you are dealing with. That is where you can use this particular app, which is going to summarize, centralize all the tracking in one single place. Let's have a look at this. For this particularly, we are going to use an app which is called after ship. We can go to apps and we can search for after ship, which is going to get you to the app right here. Let me just show you So this app has been there for a pretty long time and you can install on your Shopify store and then connect it with your Shopifi store. This is how the account is going to look like. It has a free version, which will be more than enough for us to use. And then if you want, once your business grows and there are a lot many other products which you're selling, then maybe you can take the paid version of this particular app. So how we are going to use this is there are two major things which we're going to do out here. One is we are going to create a specific tracking page, branded our own branded tracking page with the help of this platform where people can come and they can track their orders. That is the main requirement. Second is, we would like to set up some automated email notifications, which we can send to our customers once they make a purchase or place an order, these are going to be notifications about the different stages it is progressing into and that gives them the idea about where their product is and by when they will be receiving it. These two things which we want to do right now. Let's look at notifications first. Here, after ship has created already email templates like these ones, when shipment updates to info received, when shipment updates to in transfer. Like this, all the tracking templates, email templates have been already created. All you need to do is you just need to switch them on in this particular manner, and then these emails will automatically go out when those stages have been reached. As you can see, what I'm doing right now is, I am switching on all these email notifications for our customers to receive. This is a pretty simple process which you can easily do, and this is going to be an automated passion, so you really don't need to do anything after this with respect to notifications. Other thing which we want to do, which is more important for us is going to be tracking page. We will create a tracking page over here right here. Now recent development with After Ships, they also are using AI, you can use to create a new tracking template if you want. Other than that, there are some pre tracking pages already built out out here we can select from and you can customize it as per your requirement, and then you can go ahead and use that. Let's say, for example, we are selecting this and we want to select use this, you can give it a name, let's say, track the page name. And now this is the page editor where you can edit the whole thing. Let's say we don't want to change too many things out here. The only thing which I would like to change is obviously the menu because this is not relevant to us and add a logo. So let's have a look at that. We can just click on that part and we can go ahead and delete the menu, as you can see out here. We don't need this. Also, this part is not needed. We just need the logo. So we can replace the text, replace the image over here, and we can say logo, et's see the logo which we had used over here was Woof and Wonder. We're going to use Woof and wonder over here. As you can see, we have been able to use that. If you want to increase the size of it, absolutely, we can do that. In this manner, we can create the logo and save this. This is our page which is created now and we can copy the URL. This is the URL which we are going to use which is where people are going to reach. This is done. Now, all we need to do is the page is created and plus the notifications are set up. Now we can go back and here we can add this particular page. For that, we can come to pages We can come to menus and in menus, we're going to go to customer service specifically because this is related to customer service, so we're going to add one more and we're going to say track your order. We're going to give the link with a link which we copied over here and save it over here. And we can save this. Now what is going to happen is when people come to the store and they want to track their order, they can just click on this and they will be taken to the tracking page. Let's have a look at this out here. Let's see this. Once again, the tracking order has been created and let's refresh it. Let you give it some more time. Now you can see we can have the track your page has come up and now this is how our page is going to look like which people can come to and they can enter their order number, email address and track their order where it is at this logan. Plus, what we have to do is if you guys remember, we also created the shipping and handling page in which we had given some context regarding tracking. This is where we're going to add the link of the tracking page as well. Let's edit this also. We'll go to pages shipping and handling, and we're going to edit that part. We're going to highlight this particular section with the same link. I'll save that. So now the page is saved and this should work for us, ideally speaking. So now you can see the link has been created here as well, which also if people are on the shipping and handling page, they can click on that and come to the track your order section. This is completely free. We don't have to do much about it. But as I said earlier, when your products increases, then if you want a paid version of it, then you can come to aftershit and you can take the paid version also. You can see the plans right now after Shift provides us with they have different plans available at this moment, which you can consider taking up later on. Right now, this is how it looks like it is on a free trial for seven days after which it will go into a $17 per monthly subscription. I hope this makes sense. I hope you understand now how we can track our orders, our customers can track their orders on our Shopping Wise store with the help of this simple app. Thank you so much guys for listening to this and I will see you in the next video. 73. The Customer Purchase Procedure - What Actually Happens: Hi, welcome to this session. In this session, we wanted to see the complete purchase process which happens with a user once they're on our store. Let's have a look at this. Once you're on the store and let's say they select a particular product, they go through the product page, they check out the product, they can add the product to the card or pay with PayPal, whichever way or they can use other payment options. Now here, they're going to fill in all the details, so their contact details, delivery, all of that they can provide and then choose the payment option, let's say credit or anything or COD. Let's for example, let's say they're adding the details over here, and then they go ahead and make the payment. This is how it is going to be or they can use the PayPal option or the cash on delivery option as well, which they can apply. With this, they can go ahead and do the complete purchase process. And once this process is completed, the order has been placed this will start reflecting at our back end in our shopify admin in the orders section. As you can see over here, this is how the order will come up to us in the orders section, which we then have to dispatch. So we'll see that in the coming videos how you are going to manage your orders from your Shopify store. I hope this process is simple. You understand the whole process, how are the customer will go through the purchasing procedure on our Shopify Strep. 74. POD - Ordering The Product And Fulfilling the Order: Hi, hi. Welcome to this session. In this session, we'll see how we are going to do the fulfilling of the order, which we had placed in the previous video with the help of 25. So let's have a look at this. So as you can see, we had seen this, the order which we have received now out here, which is unfulfilled. So if you click on the order, you will get to see all the details now here, which is unfulfilled. The location it is from 25 delivery method, the product itself you can see over here. Then you can see the timeline as well. When was the order placed? Okay, all of that is being shared at the bottom right here. Now, if you look at the right hand side, you can add notes from the customer if there are any customer name, contact information, shipping address is provided as well, which can be same as the billing address. Now conversion summary as well, given means what kind of conversions or sales have you seen from this customer recently? All of that is being shared right out here. Now, as you can see, this is from 25. What we will have to do is the same information will now show up in our Printi platform as well. This is where we are going to go. That is where we are going to go to fulfill the order, which is basically making a payment for that product on 25. This money which we have received from the customer, and now we are making payment to Print to dispatch that product to our customer. Let's have a look at that. For that, we can come to Apps and go to our 25 platform in the 25 platform, if we go to our orders, we'll get to see the details right there. Let's have a look at that. You can see now this product is showing up over here and it requires action specifically. If you go inside, this is the product or rather we can say the orders section. This is the order which is being shown over here from 25, which is on hold. Let's look at the details. The order has been created. It is on hold right now because we have to first make the payment and then they are going to print it out, ship it, and deliver to the user. So these are all the details now. So this is the amount which we are basically going to pay to 25. The product which we were selling was for $30. So you can say you're going to make roughly a profit of $10 on this product once this is delivered to our customer. So what we have to do is we can just come here and submit and this will ask you to make a payment of this particular amount, and we can submit the order. Once you submit the order, it will get dispatched and it will on the Shopify store as well, it will show the status will change to delivery started, specifically, which will see payment status will be paid. Okay, delivery started will come over here. This is how we are going to go ahead and do the fulfilling of our order, not just 125, but will be the same process on CJ drop shipping on DSRs as well. Everywhere, it is going to be in the same manner, we are going to do. I hope this makes sense. You understand the order fulfillment of orders to be done, how to be done on our Shoppe five store. 75. How To Scale Your Orders : Hi, guys. Welcome to this session. So in this session, we want to discuss about how you can scale your orders as well, once you start getting a decent number of orders coming on a regular basis. Now, the first suggestion which I would like to give you here is till the time you are getting ten orders a day, do it yourself. So when you are dispatching orders, fulfilling orders yourself, you're becoming better at this work. You understand the nitty gritties of it, the pain areas, the pros and cons of it. So it's much better to do it yourself first so that you understand the business in and out, the whole process of it in and out. So that in the future, if there are any changes, adjustments, movements which happens, you really know how to fix all of those. So doing it for yourself is the best learning, best suggestion which you can get out of this. So the first ten orders if you're getting on a daily basis, can be done manually by you. It will not take that much of your time in any of those platforms. Once you have crossed ten orders a day and you're reaching, let's say 50 or 100 orders a day, then maybe it is a good time that you can hire a virtual assistant, a real person who is virtually located can help you in placing these orders for you. So this is going to be really useful because ideally, if you see this particular work is very repetitive, it does not add much to your to your acumen as such, and you would like to invest this particular time in doing something much more strategic, much more impactful for your business, which can help grow your business in a much better manner. The idea is to optimize the time invested in fulfilling the orders with something much more impactful. So what I would suggest is because by the time you would be getting 50 orders or 100 orders a day, you would be making enough revenue where you can afford a specific virtual assistant whom you can hire to do the same job. Now there are various platforms available around the world, which you can from where you can hire these virtual assistants. They're basically, real people located virtually, they are doing remote jobs, and you can go to one of these platforms and you can post a job requirement that you're looking for a virtual assistant who can help you with this particular kind of job and you can hire that person from there. Just to give you one suggestion, recommended one can be online jobs. I'm not affiliated to any of this. I'm just sharing this information with you guys so that it becomes easier for you to go to a particular platform and you don't need to search much about it. You can come to online jobs dot ph, which is basically a Philippines. They have a lot of human resource people from Philippines who are extremely smart and hardworking, who you can hire from here at a reasonable pricing, and then you can use them as a virtual assistant for your shoppe fi store. This would be really useful. This will really help to scale your business in a much better manner, and you can invest this particular time in doing other impactful work, which is going to grow your business in the future. 76. Refund Policy: Hi, guys. Welcome to this session. In this session, we want to talk about the refund policy which we should also set up for our Shopify store. So if you look at it, refund policy, returns are all going to be a part of our business. It makes our store look much more creditable and trustworthy. And that is why it's important for us to define our returns and refund policies very clearly on the store. Now, if you see typically, if you count it is going to account for around one to 2% of the refunds which we have seen in a drop shipping business. So I would suggest that we should not be neglecting it at all and setting up our returns and refunds policy in the right manner. Now, most of the time the reasons for refunds which we have seen are going to be simply don't like the product, or let's say it's broken now not what they had ordered for specifically, and can be sometimes it never arrived. So out of these four, if you see closely, two things which you can certainly control. First is going to be broken products, um, which we talked about earlier in the previous videos as well that we prefer not shipping, not selling any fragile products. So if you can reduce down or cut down on any type of fragile products which you are selling on your store, this particular issue will not come in the future. The second thing which you can also take care of is never arrived. So you can certainly look at the tracking information at the back end to justify this. Sometimes it can be a case that the customers are saying it not genuinely, so you can track that at the back end as well. And this can also be managed with the clients with the customers also. Now let's look at it the refunds policy which you can apply over here. Once you're on the store and we can go to policies in settings, where you can set up your return and refund policy out here. Now, once you click on it, it gives an option like we had seen for other policies as well that Shopify has a specific template for that. This is the returns and refunds policy template which it has created, which you can easily publish and use. The only issue with this is that this is a very generic return and refund policy which they have created, which is not catered to sell specifically in our case, what we want for our customers. So what I would suggest is it's totally your decision. I'm just offering my own help from my side about what I think would be the ideal refund and return policy which you can use, but you are open to use this as well, which Shopify is providing us with. So what I want to suggest to you is something like this, a return and refund policy, which talks about, instead of returning items, you can contact us for a full refund. Why? Because returns run counter to our emphasis on sustainability as every return has a carbon footprint. To be eligible for a full refund, please send us a picture of the item to our email address. After that, you can either keep the item or you might just donate it. So what we are trying to do over here is, uh, because if a refund is raised or a return is raised, it is going to take a lot of our time to deal with it because now the return will go back to the we will have once the return is placed by them, then we have to track it and bring it back to our supplier, and then we have to refund the money to the supplier, and also we have to refund the money to our client. All of this can take a lot of time and the amount of time and effort and energy invested in this is much more than simply giving a refund for the product to our customers and letting them keep the product. So it might be a lot of cases and I've heard this from a lot of my students that they say that then in such cases, people can game our system, which they can order a product and possibly keep it and just complain that they want to take a refund. In that case, we are giving them the money back also, and in a simple manner, we can say candid way, we can see that they're stealing products from a store. Which possibly can be true, which can certainly be true. However, what we are trying to say here is in place of that, the whole process of issuing refunds, issuing a return and processing that whole thing is far bigger than simply issuing a simple refund of the product. What you can do is you can use this as the refund policy and apply this on your website. We can go to our store, remove all of this, add this as our refund policy which is now set up over here. Now if you look at the store right now, our policies have always been at the bottom, like terms of service and privacy policy. What I would suggest is you can make it a part of the customer service because this connects with our customers more in a much better manner. If you look at it, what we are suggesting is very customer friendly policy. This is going to give a good experience to them and they will be more open to come back to our store in the future who are actually genuine customers. So all you have to do is just add that as one of the pages in the customer service section. You know this process already. So let's do this once again. Where we can come to menus and we're going to go to customer service, the main menu over here, we're going to add, let's say, this is policy and we're going to add the policy. And we can save that. Now this will be a part of our customer service section, as you can see, refunds and returns policy. Which they will get here. You can see this is much more customer friendly and it is going to not get you any escalations. All of that will be taken care of, with a simple process of simply returning their money and letting them keep the product, they don't have to bother about sending it to us in the future. I hope this makes sense. I hope you understand the refund policy and the concept behind how we want to design it for our business, which is going to help in growing our business furthermore in the future. 77. Abandoned Carts - What Are They And Why Do They Happen?: Hi, guys. Welcome to this session. In this session, we wanted to talk about what are abandoned cards? What are they and why do they happen specifically? Abandoned cards basically means a case where a user comes to a store, he checks out a product, selects a product, adds it to our card, and possibly goes to checkout, but then drops off from there for whatever reasons, maybe because of pricing, maybe because change of mind. There can be a lot of reasons why an abandoned card can happen. Just to give you a demo of what we are talking about here. Let's say this is the product which the user comes to and adds it to the card. Now, once he adds it to the card, he can go to Checkout. And now this is where he drops off. He drops off from here and does not go ahead with the purchase of the product. That is what we mean by abandoned cart, which can happen multiple times. Now, this is something which is happening at a very high rate, and that's why it's a big deal for us because you can say two thirds of the cards are most of the time abandoned. You can say 66% of the time people abandon the cards. I suppose you are generating a sales up around $10,000, you can say out of which you possibly can lose around 66%, which is six $600 in sales. You can just lose because of these abandoned cards. Now, we just wanted to go to the background of this and the reasons behind why this would be happening. There can be multiple reasons. One can be that cost is too much. As per the customer, it feels that the shipping cost is too high. In our case, we have taken care of by giving free shipping. Then there can be the website which we have created wants the customers to create an account. Now, in case of Shopify, it is not a mandatory requirement. There are a lot of websites which makes it a mandatory step to first sign up and open an account and then purchase, but with Shopify, that is not the case. This can also be taken care of. We can manage and tackle this. Checkout process becomes too complicated or long, which is not the case as you see, with Shopify, it's very simple platform where simply you add to the product, add product to the card and then go to checkout make the payment and move forward from there. Total cost is not clear. Sometimes the cost of the product might not be clear, but in Shopify, that is not the case. There's only two things which we mentioned, which is the total cost and the shipping cost, which is in most of the cases free shipping. Don't trust the site. So yes, initial purchases can be a scenario wherein customers might not trust the site much. So for those scenarios, yes, you can make your website, your Shopify store much more trustworthy by laying down all the policies, laying down your contact information, giving all the extra inmation possible regarding your site. Delivery is too low is too slow in cases. In our case also we are giving all kinds of delivery methods, standard deliveries there. Wherein we try to make sure that we are dispatching the product as fast as possible, you can work on this with your supplier to make it better for your customers. Website errors we have not seen most of the cases in other websites, there can be a lot of errors in terms of 404 error which people see the website hangs or it does not load properly, the website crashes completely. The code might break. All those things might happen. But with Shopify, in my past experience, never, ever I have seen that the Shopify store crashes or faces any of these scenarios. The refund policy is not so satisfactory. That can also be a general reason for abandoned cards. People are not happy, possibly, they're not given the refund or return. They have to return the product, so they have to send it across themselves. All these things can be reasons for abandoning card. But as we spoke about it in the previous video with ShopifI we have a specific policy created, which makes it super easy for people to ask for refunds. Also not enough payment methods. So usually what we are suggesting is PayPal is good enough, which can accommodate credit card payments as well. But in addition to that, there are hundreds of other apps, payment providers available which you can install, which gives all the more options for people to go ahead and add and make those payments. Also, you can do cash on delivery, which can really help as well. And finally, credit card was declined now. This is something not in our control. This is something which the customer is facing because of its own issues. So this has to be tackled by the customer itself. So these are all the general reasons you can think about why abandoned cart happens and you can start thinking around what you can do in out of these, which are in your control, which you can improve for your customers. 78. Recovering Abandoned Carts & Checkouts With Email: Hi, guys. Welcome to this session. In this session, we want to talk about how you can recover your abandoned cards and checkouts with the help of email marketing. As we spoke in the earlier previous video as well, the abandoned cards covers a huge amount of scenarios. Around two thirds of the scenarios are abandoned cards, which happens for various reasons. It makes a point for us that we should do something about it, and this is where you can make use of email marketing for them. Shopify provides you a particular process for that as well. So let's have a look at this, how you can do that. So what we can go to the marketing section where we can go to automations. I automation specifically, you will get this option right here, ideally speaking, where you will get the option to recover abandoned checkout or abandoned specifically can't. Let me just show you how this is going to work out. Now you will have both of these right here. If you go to abandoned checkout right here, you will be able to go ahead and see it as well, how it is going to work out for you. It is going to help a lot in basically showing you how the checkout is happening. So let me just show you that as well. If you come to flow, this is where you can see the complete flow of emails regarding the automation. Right now you can see this is how the recover abandoned card flow of emails would be. So when a customer left online store without making a purchase, this is what happened. Now because of which, there can be a wait we'll have a wait for 4 hours and after which a marketing email will be sent out to that user. This way, we can reach out to them, checking with them specifically why they had abandoned the card. You can also go ahead and edit this particular email as per your requirement. Now, in the same way, you also have the other option which is recover abandoned checkout, which is going to be a case when a customer abandons our checkout, then we wait for 10 hours and after which a marketing email can be sent to them, which is going to help to bring them back to our store and complete that checkout process which they had talked about they had gone ahead with. This is going to be really useful because this is going to help in making our abandoned rates reduce drastically. You see it in the order section as well, you will be able to find your abandoned checkouts in this particular manner where you'll get to see all the users who are abandoning our checkouts over a period of time. I hope this makes sense. I hope you understand how you can use the marketing this specific feature of email marketing, which can really help in bringing back our customers from abandoned situation and reduce our abandoned rates on the store. 79. Recovering Abandoned Carts & Checkouts With Chatbots: Welcome to this session. In this session, we'll talk about how you can recover abandoned cards and checkouts with the help of chat bots. We had spoken about this that there will be a good chunk of people who will abandon our cards. So in such a case, uh, to reach out to these people, what you require is their email addresses, which will not be possible. In such a case, you can make use of the chatbot which we have been using from the beginning, which is going to be TDO and with that, we can try to recover these abandoned card users. Let's have a look at this, how you can do it. So what we are going to do is we are going to create we'll go to the TTO platform, and here in flows, we're going to go to Sales flows. Now the objective is to win back people who have abandoned ACAT. We can go to WinbC and here you can go to learn more here, they provide you with a template, a template about if somebody abandons our card, this is the message we pop up to them, which will say order is almost complete. Can you tell us why you abandon the card, please, and asking for three reasons. Now, you can go ahead and customize this as well and also create a coupon code, a discount coupon code for them. Let's have a look at this. You can see here you define the first message. Then you can customize the discount as well over here. Here is 15% code. Enjoy shopping. This is the information which they will receive, and then you can simply create the code also. Let's say we are creating this as the code, and we can save this. This is the code created and we can activate this. Now the abandoned card message has been created. Let's test this out. You will see how this is going to work out. Here this is how the pop up will come to the user and now let's say the user says, I haven't decided yet. Then we can multiple options and let's say the user selects the price. Then we can say that we are going to give them a discount. If this is your thing, then we can give the particular discount in this manner which they can copy and then apply on the checkout page. This is how they can use it. The other options are also similar where let's say they choose the first option I haven't yet decided. In this case, we are not pushing any further. And the last option. I found a better deal. Sure thing. If they say, yes, we are talking about giving a discount, then again, we offer the discount right. This is the message which they will receive at the end. This is what we have created now at the back end and now you can apply this on the platform as well. Let's say there is a user who is on our website and selects a product. Let's say he selects a product, which is this, let's copy the code as well. So that we can apply that on the checkout and see. Copy the code. Now let's say he goes and does at two part and now checkout. Now let's say this is where he abandons he abandons the checkout page. He abandons the checkout page. Now, and he goes to some other pages. Let's say he goes to our blog. This is where the pop up will come and then they can they can take the code from here. Now when they are purchasing the product, let's say they're purchasing the product, they can apply the code. Here, when they are going checkout you can apply the code, you can see it save 15 off, that's going to give a 15% off and now the price drops to 105 51. This is how we can make use of the coupon code which we can give in the chat rather than using any email address and this will help to recover our users from the particular abandoning of cards which is happening. I hope this makes sense and you understand now how you can make use of this feature. Thank you so much guys for listening to this and I will see you in the next video. 80. Crosssells & Upsells: Hi, yes. Welcome to this session. In this session, we wanted to talk about cross selling and upsells. So what are cross sells and upsells and how they are different from each other? So upsells is going to give you a simple example. Let's say I go to McDonald's and I order for a chicken burger, hamburger, a simple hamburger. So when I'm buying that, the sales guy says that there is a Mc chicken burger, which I can also buy. That is a much bigger one. So that is an upsell. So from a normal hamburger, I'm he's asking me to purchase a bigger one, which is much higher pricing. So that's an upset. Now, apart from that, it's also telling me that there are also French fries and a cop which I can also buy along with this. Now that becomes a cross sell. These are the two differences, and you can apply these as well on your Shopify store, which in the longer run improves your sales because people tend to do a lot of upselling and buys a lot from upsells and cross sells. Let's see this in different scenarios, how you can apply them. One is where you can by default, do it through a Shopify feature, and other, we will see some apps which can help us do this particular sales strategy. So for this, we can come to our store and on the store itself on the product page, let me just show you on the themes page. If you see our product page specifically. So let's say we go to the products default product page. Now, this is the product page which we get to see. And when we come down there we see you may also. This is the upsell category, which we have created out here, which can also be shown to our customers. They'll get to see this. You can customize this as well as per your requirement rather than saying you may also like, you can say other great products or any other better headline which you can give over here and you can customize this particular section. You can change the products, and that way you can do your cross selling and upselling on Shopify itself. No other additional requirement as such required here. In addition to this, what you can also do is, if you want to take this to the next level altogether, then I would suggest you you can use a particular app which is going to be frequently bought together. This is an app which is primarily focusing into this. As you can see it is bundled products and unleash the power of upselling with personalized recommendations and discounts. This app has been there for a pretty long time and you can take it up for a $20 per month professional feature. Let me show you how it works, how it will look like. I will go to their demo store, you can see they're selling bicycles, bikes. Now in this, you can see it says frequently bought together. What they have done is along with the main product, they have clubbed other cross selling products and added them already to the card. And now you just need to click on add selected to Cart and that can take you to the checkout page and you can purchase. These are already selected over here. This is going next level where you are doing a very strong upselling with your products, your port product. This is one of the apps which you can certainly use, which is going to be frequently bought together. In addition to this, there can also be a lot of upselling or cross sell you can do at the checkout page. You can do cross sell upsell at the Thank you page as well. For that, you can use another app which is going to be reconvert. Reconvert is basically an across se upsell app, focusing primarily on the checkout page and on the thank you page. Let's look at their demo store. If you see this is the checkout page on the checkout page itself, you can add the items right here. Like this, you can add items. They're giving the options right here for you to select from. Other than this, if you come down here also, there are some recommendations given right here, which you can select from, you can select from here, and that get added to the total cost. This is something which also you can do by using the app where we can give all these options to our customers on the checkout page itself. I hope this makes sense. There are multiple different ways by which you can do a lot of cross sell and upselling of your products, which can really help to enhance and grow your number of sales of your business. Thank you so much guys for listening to this, and I will see you in the next. 81. Discounts: Hey, yes, welcome to this session. In this session, we're going to talk about discounts. Discounts is going to be another great feature which you can apply on your Shopify store, which is going to help you to generate more sales. Now there can be different types of discounts which you can give out here, so we get to use on the platform. So let's have a look at this. Right now, if you come to discounts on the left panel, see we had used a previous discount which was used for recovering abandoned cards. So we had created this. So now if you want to create more other discounts, you can do that from the top right corner, and now Shopify gives you four different types. The first one is amount of products, which is basically a discount which you're giving on specific products. This is useful when you are a big business with thousands of products and you want to scale certain categories. So you're focusing on some of your winning products, and that is when you can give specific discounts for those particular products and generate more sales out of it. By X, get Y is going to be one where you are trying to give, let's say, selling one product and they can get other products as well. In such a scenario, this can be a product discount, which you can also provide out here. Other than this, what really works in our case with Shope Five where we're selling products and we want to sell a lot many together is amount of order, which is basically giving a discount on the total order. Let's say if people have added four or five products and if it crosses a certain threshold or certain amount of money, you are willing to give a certain discount on it. Let's say if people buy products worth $100, then you are open to give a 10% discount on. So that becomes an amount of order, which we can create as a discount as well. And the last is free shipping, which we are already doing, which is purely providing the product without any cost. So here, what we can do is we can create, let's say amount of order and now you can define the whole um, discount over here. There are two methods specifically discount code, which you can give over here, and then people would be able to apply that and other one is automatic discount. Automatic discount is where it will be automatically applied on the order by Shopifyre at the back end, the customer will not have to apply the code, right? So in such a case, you can use this particularly. And let's say we are saying it's $100 discount. You can give the percentage, so you want to give a 10% discount. Now, availability remains as it is. Minimum purchase requirements, there is no minimum purchase requirements, it's just that the order value has to be more than $100. Then combinations you want to create, not really. You can do product discounts. Then finally, you can give the active dates from when to when you want to have this. Let's say you want to set it up for the permanent time or let's say giving us end date to it in this particular manner. Now we have created the discount over here. Which is active. Now let's have a look at this, how we can apply this as a user, how will they be able to apply this? Let's say we go to the clothing section and this is what they want to buy now. It has to be more than $100, what we can do is we can increase the quantity of it. And then add to cart and check out. Now you can see it has applied the discount $100 discount on the product, and now the total pricing is being shared with the customer. It also clearly says your total savings is how much money have you saved because of the discount? This is how very simply you can create different types of discounts as well on the store and then apply this to generate more sales for yourself. 82. Product Reviews: Hi, guys. Welcome to this session. In this session, we wanted to see and talk about product reviews. So product reviews are going to be really useful when you're trying to generate more sales because if you can show really great product reviews on your store that entices people to buy products more from your store. So what you can do is you can make use of an app, which can help to add all your product reviews from different places into your store. So let's have a look at this. For this, we can go to our store and we can search for this app called outs. Looks is a product reviews app, which basically helps with this, which has great rating and reviews from people, and it helps with two major things. One is, it's going to collect product reviews on autopilot by sending out customized emails to them and then asking them to review it. Secondly, it can also a lot of times when you send out these emails, chances are people might not give the review. In such a case, it also offers a discount or providing a photo or a video review, and that increases the chances of getting reviews for yourself for the store. Let's have a look at this. What you can do is you can install this particular app. Will bring you to their home page specifically. And this is where you can go ahead and start the seven day trial of it. For us, specifically, Bgner level would be absolutely fine, which is going to give all these features, review, request, emails, discount for photo reviews, multilingual support. So this is more than enough for us. You can start the Big ner instead. Now you can customize. You can customize over here. You can tell when should we ask for reviews? 14 days is good after fulfillment, so we can absolutely go with 14 days. But if you want to change that, you can certainly do that out here. Second, offer a discount for submitting photo and video reviews. Yes, I want to do that. Let's say we keep it as 15%, which is absolutely fine. And then send review request to past customers, for last 90 days, which is recommended, which is also a reasonable number which we can consider to and now you will have to just enable the script on the Shopify store for Looks specifically. That is all we have to do out here. As you can see, it takes us to the themes editor where we can, it has enabled it and we can just save it and go back. That has been enabled. Now we go to the Looks add We are here now and now you can add product reviews widget over here. A. Now you can see the product reviews widget is right here under related products. What I would prefer is that the related products can be at the bottom and our reviews widget is above. What we can do is we can just hold this and we can bring it above. Now we have our specific product reviews page right here and then we get the related products right here and we can see Then if you want to import reviews, you can do that as well. That is also possible importing reviews. If you have any particular place platform from where you want to import it, you can do that as well. But for now, this is all we want to do with our reviews section and add this particular feature. This is how now automatically the reviews will come and then they will get added over here. You will have options to manage them. You can manage your reviews right here where you can see them, check out all of those right now, as you see, there are no reviews over here, but you can certainly look at them eventually and select which ones you want to show on your store. It is not necessary that you have to go ahead with all of them. You can select the ones which you want to add to your store, and they will show up at the bottom of the page. I hope this makes sense and you understand now how you can use this also because this is going to boost a lot more sales for you in the future. It makes absolute sense that we should be adding product reviews to our website. 83. Product Branding: Hi, guys. Welcome to this session. In this session, we want to talk about product branding as well, which we can do. By now, we have seen we have gone ahead and done branding of our website through logo and providing all the information. We can take it one step further also by branding our products as well, which basically means putting the logo, the name of our product of our brand on the product itself. This also helps to enhance the overall experience of our users when they are doing business with us. I'm not suggesting that you should be doing this from the beginning itself, but later on when you're trying to scale your business, this can be one of the strategies which you then apply. So let's have a look at this. For this, how we can do it is we can do it with the help of CJ drop shipping, which gives us all the features for doing this. So we're coming to this particular, let's say product which we want to purchase, which we want to sell on our store specifically. And what we can come to is the customize section of this particular product. So you can go to customize where you can provide all the information. You can see it has already the short description type categories created reference URL provided. Your job would be to give a specific description. You can just say that I want to apply my brands logo and name on this particular product and you can give some attachment of the product as well, how you want it to look like. So you give all of that information. You can also give a target price that what kind of pricing you want to keep of the product and your contact information. Once you do this and you submit, it goes to the CJ drop shipping team, a specific person receives this and he or she works on it and produce generates the whole thing, the whole product for you, and then you can get it shipped to yourself first. You get the product shipped to yourself, you check out the quality of the how the branding looking on your product itself. And once you are good to go, then you can ask for a minimum orders because CJ drop shipping will ask you to order for minimum number of orders for this kind of product brand. That can be 5,000 or more products which you can apply for. This is how we can do the product branding. In top of this, you can also look at doing some kind of custom or branded packaging as well. If we can do branding of the product, we can might as well do the packaging also in a branded manner for which you can additionally you can come to custom packaging where CJ drop shipping gives you multiple options. You have all these options. Let's say I want to see some cartoons from which I want to select. Let's say this is the one which I want to use. The process again, remains the same. You select the custom packaging, you give all the details and you submit that and then the person on the other hand from CJ Dropper shipping team will package it with the product branding done and ship it to you. You check out the whole product if you like, if you think this is good for you to send to your customers, then you place an order for multiple of these products going forward. This is how we can do a lot of product branding as well, which takes your business to the next level which gives a great user experience to your customers. 84. Multiple Markets: Hi, welcome to this session. In this session, we wanted to see how we can add multiple markets as well to a store, which we want to ship to. So currently, if you see what we had seen earlier also was there was a primary market, which was basically from where we build the store. Second was US is what we had added. Okay? So if you look at the checkout page and we look at the country and region, it's only showing us India and US for now. That's the major reason. So what we have to do is first, if you want to go international and we're selling across the globe, we have to add the other markets as well. So for which we can go to settings and in markets, and this is where International comes into picture. We come to International and we're going to edit this market. We're going to edit this market and add the other countries as well to it. You can edit this and now you can add Africa in the same manner we are adding Asia, Europe, North America. Now in North America, we had already added US, so we're not going to add US again. And you can see now in this manner, you've added all the particular markets into International. Once the market is added, then we also have to make the shipping zones as well according to it because right now in international only we had those specific particular countries which were added. Let's see this first. Now if you go back to the store and we refresh this, ideally, we should be able to see the other ones as well reflecting out here, we'll come back to it. And then you have to also look at shipping. Right now, if you see shipping, it's showing shipping to 235 countries. So this is also taken care of. Let's look at it in shipping and delivery, where you can come to general shipping rates and we can have a look at in shipping zone. Right now, as you can see, international, it only allows this so we're going to add all of these to it. Now we have all the countries also added. The same shipping details which we had for other countries will now be applied to these countries as well, and now we can come back to markets. Now the only thing which is left for us to do is activate this particular setting. We can come here and activate. So in this way, the international market will now be a part of the active market we are catering to and with the same shipping which we had applied on our US and primary as well. So this is how we can add multiple markets when we are planning to go global. Let's see this on the store as well. So now you can see all the countries are visible over here. Thank you so much guys for listening to this, and I will see you in the next video. 85. Multiple Languages: H Hi, ais. Welcome to this session. In this session, we want you to see how we can also set up multiple languages for our store. So now it will be a great idea that now that we have made our store global, you would also like to show your store in the regional language of that location. Let's say a user is coming to your store from Spain, then the language of the store should become Spanish. If language if it is somebody is from US, then it should show in English language. I hope you understand the concept over here. So you can set this up as well by using a particular app. So let's have a look at this. For this, we are going to use a particular app called the weg lot. You can use this app, you can install this app. This app, the free version, you can use for the same purpose, what we are discussing, it can help us with that. We can install this and once you activate the app, you will come to the settings of the app where you can give the original language. The original language in our case is English. Let's say my destination language, for my customers is going to be Hindi, which I set up over here. Once you set this up, now if you check up the store, and if you come to the bottom of the store, you will see these two options coming up over here. Right now, the language is in English, but it also gives you an option for Hindi as well. If I select Hindi, we can see the whole store coming in that particular language. I can change that also by just a simple click in this particular manner, and you can see the whole store has now changed Hindi language. So this is something which we can easily use and this app is really useful in that particular perspective. The other things which you can do is sometimes it can be a case that the language you have changed it into the wordings are not proper. It can certainly happen. The grammar which is being used in the other language is not making proper sense. So you would want to edit this particular part, right? For that as well, we can make use of the app and we can go to Edit My translations. And this is where you can edit the whole translation over here. Where you can go to manage translations and we have changed it to Hindus, we can select that. You can see now word by word, you can make changes. You can come here and edit this as per your requirement. This would be really useful. Now on top of this, what we also would want is right now as you can see the website, the language changing option is coming at the bottom of the page right here. Now, this can be in a lot of cases, customers might miss out on that and might not pay attention to it. So what you would want is that people don't have to do this. When they come to the website and they open the website, automatically, the website changes in their native language, right? So for that as well, we can make some changes wherein we can come to the translations part and we can come to general where we can select Auto Switch. Enable Auto Switch if you want to automatically redirect visitors based on their browser language. This would help us in doing so, and all you have to do now is lastly just provide the website URL over here. And save these changes. Now the website will work exactly. Otherwise, it will fall back to the original language which was English. This is how we can use multiple languages as well on our store primarily, and this will help to give a better user experience to our customers coming from different regions, different countries specifically, and they would be able to see the store in their own native language. Thank you so much guys for listening to this, and I will see you in the next week. 86. Multiple Currencies: Hi, yes. Welcome to this session. In this session, we wanted to see how you can also apply multiple currencies for all the countries which we added to our store. In the previous video, the way we added different countries, multiple countries languages for those countries, it also makes sense to have their respective currencies also reflecting on our store. So this also you can do very easily. If you see right now, if you do it manually, that's going to be taking a lot of time, but Shopify makes it far more easier to do it on their platform, for which we can again come to markets. Right now, as you can see, we have US and India and their currencies are already defined over here, US dollar with India specifically, also, we have taken US dollar, but we can make that Indian rupee as well. But let's say for the international, there are 235 countries. Now, that can be really difficult and ideally you should have their respective currencies over here. For that, you can come to products and pricing. And here, specifically, you can come to the section where it says there will be a checkbox given to you which will say show prices to customers in their local currency. So in your case, if it is showing as active, all you have to do is select this and you can save that particular setting. That will do the job for us, and it will show the local currency for that particular country. If it is not showing like in my case, it is not showing over here, then we will have to take help of a specific AM. So for that, we can take best currency converter. This is the one beast currency converter which we can use out here. You can install this and this will ideally do the same job for us. It will give you all the specific currencies for the specific country as per the reach. I hope this makes sense. I hope you understand this process now. Thank you so much guys for listening to this, and I will see you in the next week. 87. How To Build Your Team: Hi, ayes. Welcome to this session. In this session, you want to discuss about how to build your own team. So now, over a period of time, once you're done, started doing Shopify store and your business grows, there come a stage where you feel like you can move out into a proper office, maybe hire some employees, and then grow that business and that helps to scale the business furthermore. Now, that is something. What I would suggest is not something which I would be suggesting because that can involve a lot of extra investments, money wise, and also a lot of other things which you will have to start looking at to take care of. Rather than having to grow in that particular way, what you can think of doing is hiring a lot of virtual assistants who can do your job. This we had talked about earlier as well when we were talking about processing our orders. This is a much more viable option which I feel is better in terms of when you're building out your team. You can hire a lot of these virtual assistants who can help you with different aspects of your work, and you can get them from different platforms like online jobs dot ph or let's say upworg.com, and that will help to keep it simplified the business and you can grow the business as well, but lesser issues will be facing out here. Now, in order to outsource specifically if you start thinking about outsourcing, there are a couple of things you should be thinking about, which is you need to look at a reputable source because that matters a lot because that packs you with a lot of guarantee that the quality of people would be really great. Only outsource what you have already done yourself. So that's also very important because then you know that the quality of work which is being provided by those assistant is good or not. You can question that as well. You can show them how exactly to it. The work needs to be done. So all those things becomes easier if you have done that work yourself at least for six months. Other than that, it makes more financial sense because of the fact that it's going to be much more cost effective, economical to have these virtual assistant who are remotely working and you will not have to spend on any other infrastructure for the business. Now, things which I'm going to outsource majorly is going to be order fulfillment. We had talked about this earlier because that's a very repetitive job. You don't want to be caught up with that job every day. When you can invest that same time into other impactful things about your business, which can help to grow your business in much better manner. Second is content creation, which can be related to ad copy creation, any type of content for social media. All those things you can do with content creation, which you can outsource. But apart from that, paid advertising is also something which you can do because as we spoke about it as well, paid advertising is something which requires a lot of skill needs you to learn a lot about it. Eventually, if you can outsource it, give it to someone who is full time into it would be a better option rather than learning the skill and then applying it yourself. Things which I will not outsource, personally speaking, would be customer service because you can understand customer service is reaching out to customers on a daily basis at a human level and understanding their likes and dislikes, their feedbacks, you would not like to outsource it to some third person because getting those feedbacks from a third person will not be real feedbacks and a lot of things will miss out in this particular chain of communication. Secondly, product selection. I can understand product selection can be a daunting process, understanding which is a winning product, but if you look at it at the core of it, that is your core business. That is what you're building in this store. You are selling products. You have to select your products yourself, spend that important time where you can decide what products are going to work for you. Also from the store's perspective, in which direction you want to move with your store. Do you want to make it a specialized store? Do you want to make it a general store? All that becomes critical. It's dependent on your product selection. So that, again, is something I would not like to outsource and keep it to myself where I'm going to do these two particular things. So keeping these in mind, you can create build your team gradually and you can add them to your store. So let me show you how you can add them to your Shopify store. So you can come to settings where we can come to users. Now this is where you can add users. You can give their email address. You can assign them their role. Now there are different roles which you can give like we were saying performance marketer for paid advertising can get marketer, admin, customer support is all remains stays with you, merchandiser, online store editor, we can hire one person who is making changes on the store that person can get this. Like this, you can assign give access of your store to different people by adding them as users and defining their roles. I hope this makes sense. You understand now how to go about building your team for your Shoppe fi store. 88. Keeping Accounts: Hi, ais. Welcome to this session. So in this session, we wanted to talk about keeping our accounts very a systematic manner. So since we are running our business, there are two aspects to it. One is the revenue which you are getting, which is through your orders which are getting processed. The second part is your investments which you are doing to run this particular business. Now, in case of orders which are getting processed, that is getting completely taken care of by ShopifI the platform. You get to see your orders, you get to see the revenue, analytics, everything is taken care there. But if you look at the other aspect of it, your expenses is something which you will have to keep track of manually. So if you look at your major expenses which you will have is the first one is your Shopify subscription, which you have to pay on a monthly basis, apps which have taken any of the paid apps which we have talked about in this whole course. So those can be the expenses you're having on a monthly basis. Then there are product purchases which you have to do, let's say, from CJ drop shipping or DSRs, you're buying the products, the shipping cost involved in dispatching those products to our customers. So those are your expenses which you are incurring. Then the virtual assistance we talked about in the previous video where we want build our own team, so we have to pay salaries to them. So that's another expense which we have to maintain. And then any type of office supplies which you required before you started this whole business, that can be any type of physical machinery or computer systems. All those office supplies can be added over here as expenses in your accounting books. So why it is by the end of the year, the financial year, you would have to sit down with your local local accountant who is going to help you in doing your taxes for your business. So this is something which will be a part and parcel of this job of this business which you are trying to set up. So my suggestion would be that you should make a note of all your expenses in an organized manner, possibly in a spreadsheet, which you can share with your local accountant at the end of the financial year, and he can do your taxes in a much better than a correct manner. I hope this makes sense. I hope you understand these expenses and start applying this right away when you are in the process of building your business at this moment. 89. Backup: Hi, guys. Welcome to this session. In this session, we want to talk about backup backup of your store which you should also keep. Ideally, the point being this that since we're building a business and it's being built by us, there can be a lot of human errors which can happen and because of which we can lose a lot of content on our store. It makes sense that we keep a backup of all the things which we're building on our store. For this, we can simply use a specific app which helps with the same purpose. Let's have a look at this. We can use this particular app which is rewind backups. This is going to help you to go ahead and go back, I suppose there is a loss of any type of content or product pages which happens on your side, it can restore your website to the original stage. That is what the app will help us with. As you can see, it says over here, if mistakes happen, you can quickly restore your data and get back to selling. So that's the primary objective because at the end of the day, you're putting in so much effort and time into building your store, adding so much of content, and if by mistake, some human error happens and you lose a significant amount of content, building them up again can take up a lot of time and because of which, you can use this app which works at the back end continuously with your store and you can easily recover, restore all the data which you have lost. So I would really recommend you guys to use this in your Shopify store. 90. Thank you For Taking This Course!: Hi, guys. I wanted to congratulate you for coming to the end of this class. Thank you so much for taking this class. I hope this was useful. We're able to learn the strategies and implement it in your business going forward. I look forward to seeing you soon in a new class, guys. Thank you, guys.