Transcripts
1. Client Attraction Introduction: Hey, hey, hey, welcome to the client
attraction masterclass. I am charisma arrow,
high-performance mentor, transformational teacher, and founder of alpha queen, CEO. And I teach entrepreneurs like yourself and business
owners how to leverage their brilliance into building wealth so that they can
scale their income, impact and influence while
connected to their purpose. Now in this masterclass, I'm going to teach you the seven most effective and profitable client
attraction strategies. This is math class is
for entrepreneurs, business owners, creatives,
and service providers. Now when it comes to client
attraction strategies, the idea is to create a unique strategy for your
business that attracts your ideal clients
and customers and positions you as a go-to
person in your industry. So that when people need
what you're offering, you are top of mind. You are the first person that they think that
they think about. So let's gets started.
2. Client Attraction #1 Create a Niche Brand: Client attraction strategy. Number one, build a niche brand. Now here I'm inviting you
to develop a message that speaking to one person,
one specific person. This is the goal. In this message. When
it's clear and specific, you want to have
complete clarity on who your ideal client is and what drives and
motivates them, right? So this is the who which
is really essential. Without knowing this
foundational elements of your business. You don't know who
you're speaking to, you don't know who
you're serving, you don't know what
problem you are serving. So it's really, really
critical to know who your ideal client is and what
drives and motivates them. And second part is to the, what? This is a simple message
and offer is to what? So how are you
going to help them? What is the product, program or service that you are providing that you can
help solve their problem. And finally, a system. You want to have
a system in front of your potential audience that warms them up and turns them from followers into customers. Now that you can put
a system in place, that's an automation that will continuously be
attracting your idea, clients and customers into a system through a process
where you can nurture them. From Leeds, some coal
lease to warm leads to hot leads to
potential clients and eventually clients in your world and in your sphere of influence. In addition to knowing and understanding and having
the clarity on the who, the what, and the how. Positioning yourself and having a really strong
brand identity in the marketplace is also
fundamental into step one. Now having a succinct logo, your brand voice and tone. Like, how are you showing up? Are you showing
up? Fun and easy? Are you showing up
really activating and powerful, being a leader? Like what is that tone
voice that what is your brand essence and the tone that you are displaying
and evoking. Whenever you show up online, whatever you write something, whenever someone come
in contact with you, is it consistent right
across the board? And what is your style
like? How do you write? How do you say things? What are your phrases? One of those little sayings
that people are going to remember you by what are those phrases that
you have coined? And people can say,
Oh yes, this is so, and so she said this and always keep you top
of mind because of these little
things that are all proud of your brand essence. Your color palette is another
element that's really, really important to your
overall brand and tone. Also the look and feel of your website and social
media platforms. Like when you post
something on Instagram, is it in cohesive with
your overall brand? In cohesive with your
tone, your voice. How are you showing out? What is the positioning? Everything must be in sync and alignment to your overall
brand and your brand message, your brand essence, and
your brand strategy.
3. Client Attraction #2 Start a Facebook Group & Live Streaming: Client attraction
strategy number to start a Facebook group and
start doing live streaming. Now, having a Facebook group and creating a Facebook
group where you can invite your potential
clients and id and audience into haven't been in a space
where it's more intimate, where you can show up live, on live streamed on a regular basis where
it's consistent, whether that's once a week, twice a week, three
times a week, whatever your schedule is, it should be consistent. So now you can be
your audience as you grow and you nurture and
your Facebook group grows. This is a space where you
can show up consistently, where you can add value, where you can nurture your
audience and lead them through a process where you can invite them to jump
on a call with you. And whether whatever you're
offering, if it's a program, a private program
of group program, a product or service. What is that thing that you're going to lead them to write
an interface book, Book, Facebook group, you are nurturing that
relationship that gives you an opportunity to
nurture the relationship. As you show up live, you do live streaming. Video is one of the highest
converting tools out there, especially live streaming,
because here you are showing up like people can see you live and direct
is not recorded. Even a recorded
video is powerful. But when you do it live, there's nothing
like an compares to live video where you can
interact with your audience. They can ask you questions. You can answer the questions
in real-time live, on the video and where
they can see you and get to feel your essence and your energy and really tap
into who you are and really be inspired and be
motivated to take the next step into working with you or getting
on your e-mail list. We're going to talk about
that in a little bit. But really nurturing, this
is another way for you to nurture your audience
in to move them along. That client attraction system that we're talking about today.
4. Client Attraction #3 Develop a Content Marketing Map: Client attraction. Strategy number
three is to develop a content marketing map. And this includes
things such as, what platforms are you on? What content are you posting? How often are you
posted them on? Your content is key, especially your free content, because that's where most of your audience is going to
come in contact with you. That's gonna be the first of connection that
anyone who haven't heard about you or they're warmed up in
a know who you are. They getting to know you. You're getting to develop
that relationship that know like and trust
factor with you. And getting to know
how you can help them. And even though if they're not ready to purchase
from you yet, there in your sphere
of influence, they're there where you can help them with
your free content. So whether that's
social media postings, that's a blog or
YouTube channel, email campaigns, even
your sale pages, or even something as
insignificant but yet important. As a thank you page
on your website, these are all elements
where you can have your content
already mapped out, knowing what you're
going to share, what is the value, and also what is
the call to action? Always, always,
always include a CTA, which is call to action. What are you
inviting them to do? It could be to
download a freebie, can be downloaded a checklist. That's something
you just shared on a live stream in your Facebook
group or on social media, whether it's
Instagram, facebook, or even within a
video on YouTube, you are inviting them now to
take the next step with you, to download and checklists. That's a free offering
that you're giving them. Comment below, share
your experiences. Putting emoji below this video, or comment below,
in below this post. Share with your friends, disliked video or
tags some friends. Or as someone who you know that this video or inflammation or post is going to help
and he's going to serve. These are all examples
of call to actions. You don't only want to
show up and offer value. You want to always
have a call to action, whether it's insignificant as just put an emoji down
below, let me know. Do you love when
I'm sharing today? And that builds engagement. You want to build engagement. You want to be able to know
like and trust factor. It's very essential that you always have a call to action.
5. Client Attraction #4 Grow an Email List: Client attraction
strategy number four, grow and email lists. Now a lot of people will say, Oh, email is dead. But I believe it's
quite the contrary. Consider this
sometime last year. I don't remember when there was a an outage on I believe
it was Instagram. We've experienced outages
on a Facebook and a lot of social media
platforms has have outages. I mean, this is normal,
It's a technology. Anything can go and missed. And the challenge was, when we are building our business on a
social media platform, we have our clients. This is where we
attract clients. That's the only place that we are building relationships with clients and we engage and connect with her or
current clients. It is a recipe for failure. Because if one day Instagram goes down
and never comes back, or Facebook goes down,
never come back, or it takes some
time to come back. How are you going to
service your clients? How are you going
to communicate with your clients or
potential clients? This is why email have building an email list
and growing and email is, is fundamental to your business. Having clients, being able to attract your ideal
clients is fundamental. If you have no clients, then you do don't
really have a business. It's a hobby, right? So attracting your ideal
clients and then moving them off of these
platforms like Instagram, facebook, or even YouTube. Any of those use
a search engine. Search engine. Any of those platforms, something can go and missed. But when you are strategically, at the same time as you are
showing up and adding value, growing your e-mail list, inviting others to get
on your e-mail list, whether that's
through your options, your freebies, your
downloads, checklists, whatever that thing is, it is essential for you
to grow your e-mail list. It takes, you know, it really helps
solidify your qualify leads from cold to warm to hot. Now, you are a place directly in front of
your potential clients. And now this is an
opportunity now where you can continue to
grow the relationships, where you can invite them
to work with you in deeper, whether that's a program,
product, or service. Here now is a place
where you were, you, this is where you own
this information, right? You're no longer
Instagram or Facebook. Now it's on your email
list and you have the opportunity to deepen
that relationship. You can continue to nurture it. Nurture these individuals
on your email. With weekly. Some people do daily. It all depends on what
your businesses about, whether what the consistency
as we are you showing up on a consistent basis because you want
to be consistent. You want to be adding value
and you want to be offering them opportunities to
work with you as well.
6. Client Attraction #5 Build a Funnel: Client attraction number five, create a sales funnel. Now, after you've
built your lists, now you've got people
coming onto your list. You really want to have
five to seven emails on that as a part of
that sales funnel, where you're going to nurture at the beginning of
the relationship. You're really going to nurture. Don't like I was talking
about with what the email is and take them
through a process. The funnel is to take them
through a process of nurturing e-mails during a period of time where now they
can get to know you, get to know a little
bit more about you that they haven't
learned before. And this is really fundamental, not just to get them
on your emotionless, but to really build
a solid start, to build a solid
relationship with them. And also remember to offer
putting that call to action. Whether that's booking
a call with you, whether that's
purchasing your program, all your product, or
whatever that thing is. Creating. Net sales funnel doesn't
have to be complicated. It can be a very
simple sales funnel. Will five to seven emails. That's good and nurture
your potential client. At the beginning, It's
very, very important. And this way, now, they can reach out to you. You can continue to, you can invite them to join
your Facebook group as well. You can invite them
and let them know about special offerings
that you have or special savings on your products,
services, and programs. This is a really
great opportunity when you have that sales funnel. And it's, you know, it's really planned out
and it progresses over a period of time to really build that know like and trust factor.
7. Client Attraction #6 Become a Speaker: Client attraction. Strategy Number six, here's an opportunity
for you to open up yourself to speak and
opportunities become a speaker. Now whether that's being active in your local business
groups are speaking at national events or even virtual
events with the pandemic, virtual events has really taken top priority when it comes
to events around the world, globally, around the world, we've seen more
and more companies are leaning, tours,
virtually events. So whether that's a conference, a seminar, a summit, those are all
opportunities where you can really get in front
of your ideal audience. Share, share some value, add value to their life and
to the business depending on what kind of
business that you are in, what kind of expert. And this is an opportunity to showcase that you are an
expert in your field. So whether you're an entrepreneur
or a business owner, a creative or service
provider, culture consultant. This is an opportunity
for you to show up boldly,
share your message, add value, and then give
a call to action for them to download
a free checklist. Join your Facebook group, any of that team, you
offer something free. So now that you can
move them onto your, your email is go through your funnel and start
building your relationship.
8. Client Attraction #7 Attend Live Events: Client attraction
strategy number seven, attend networking and live events with
everything happening. A lot of live events
and networking. We're in hold over the
last couple of years due to the pandemic. But now as things that
seem to be opening up, there's a lot of live events
coming back on track. This is an opportunity for
you to start attending live events and to
do some networking. We're now you can
get in front of other peers of
potential clients, network with them,
exchange information, talk about what you're doing. Invite them to go to your website or opting to yours or your landing
page where you have a checklist or freebie or
something free now where you can continue to build that relationship and start to build
that relationship. I moved them to your
email is go through the funnel and really nurture that
relationship with them. You'd be amazed how many leads and connections you can
make at live events. And when you go to
networking events, you just never know. You just never know they may not become clients right away, but down the line, as you build that relationship, they can become your
potential client by just this simple, very simple client
attraction strategy. Attending networking events
and attending live events.
9. Client Attraction Bonus #8 Referrals: Now, here is a bonus client
attraction strategy. I've shared with you seven
client attraction strategies, but here's a bonus one. And this one is all
about asking for referrals and doing outreach. Now, you currently have clients. I'm sure you may
be starting out, but say if you've
done some work, you've worked with clients. And whether that's true, your program,
product or service. Now you can ask them, they've provided a fabulous testimonial on to talk really great things
about working with you. Now you can ask them
for a referral. They where they can
refer their friends or family or someone that they know where they feel that your offering is a fit. And some businesses operate
just some referrals alone. So there's a lot to
say about referrals. And also, you can have
a referral system where when someone refer someone to you, a
potential client, and that person's signs on
with you as a client or customer where now you
can compensate them, give them something for
referring that person to you. And in that way, it really keeps the system moving along
and it really can you can really grow a
lucrative referral program and have referrals coming
in on a regular basis. So it can be one of your client attraction
strategies that you can have in place with
your current clients. That they can be like your ambassador for your
brand and for your business.
10. Client Attraction Recap and Project Overview: So here let's do a recap. Today, I've shared with you seven plus a bonus client
attraction strategy where you can attract
your ideal clients and customers and put into place a system that's
going to automate leads, warm needs coming
through a system where you would invite
them now to join your e-mail list and really
have an opportunity to work with them or
invite them into your programs or
purchase your products, or just be there until they are ready to go to the
next level with you. The first strategy was
to build a niche brand. And this is important for
really developing a strong, clear message so that you can
attract your ideal client. Number two was all
about starting a Facebook group and doing
live streams where you can have a place where it's safe and secure and is intimate and you can build relationship there and also invite others
to work with you. Number three was all about developing a content
marketing plan. So content marketing involved
many aspects where now you're really intentionally
and consistently showing up, adding value, putting content
out there that's going to help attract your ideal clients is going to add value to them. And it's going to
inspire them to build a relationship with you
and go to the next level. We talked about number for growing an email is
which is really, really important to have a stand-alone system in place in the event that
any platform goes awry, you still have connections with your current clients
and customers. And you can nurture the other potential clients and customers that you have
on your email list. Number five was all about
creating a sales funnel. This is a process where
you're going to take your lead and take them through a process to get to
know you better. And seven was all
about attending networking events
and live events, which is critical to get
in front of an in-person, to potential leads, connections,
building relationships. Whether that's even
collaborations with other entrepreneurs
and business owners. It was really, really
important to have that part of your client attraction strategy. And the bonus was asking
for referrals and outreach. Actually, having a
referrals programming place where you can have referrals for new clients and
customers through your current clients
and customer basis. Now I hope that these
strategies have served you well in your project. We know I want you to share with me what are some of the strategies that
you have in place? And are you using any of these strategies
I've shared with you today? And if you're not
using any strategies, any of these strategies, let me know which ones
you're going to implement. Which ones really light you up. What are you going
to start with? At least three of the
eight that I've shared to seven plus bonus
attraction strategy that you are going to set up, you're going to implement
into your business. I hope that this
masterclass have added value to your life and to your business that is
giving you aha moments. And then this is something
now that you can go and implement into
your business so that you can really be clear on how you are attracting
clients into your business. Whether that's online, offline, whether that's
through social media, on Instagram, on
Facebook, on YouTube, whether that's in-person events, whether that's virtual events, whether that's
through referrals or outreach or whatever
that thing is. Share with me in this project below this masterclass and
let me know what action are you going to take today
to really solidify your client attraction
strategy so that you can be building
relationships with them. So that you can be attracting clients every single day into your sphere of
influence where you can really serve your deepest, highest level as
an entrepreneur, a business owner, creative, service provider,
coach, or consultant. It has been an honor to serve
you in this masterclass. And I look forward to hearing your comments and
your feedback about this masterclass and
looking forward to seeing you in my next semester
class until next time. Remember, Dare to
Lead from within.
Kharisma Aro, High Performance Business Mentor
