Transcripts
1. Welcome to the course + First steps: Hey guys, welcome to the course and excited to see you here, because here we will
talk about chat, GPT, and how you can use, starting today, artificial
intelligence to take your marketing to
the next level to optimize everything
that you have. And also mainly to make sure that you are saving
hours of time. The time that you invest
creating content, writing a script for a video
or writing a blog post, writing an email for your
e-mail sequences and all that, writing a sales page
and optimizing, you're going to spend
hours doing that. And here in this video, I'll show you the easiest way to do each one of the things. Not in hours, not in minutes, but in a few seconds, okay? And all these using GPT and
artificial intelligence. So what is charging
PT and how you can access that starting right now, it's actually PTAs and advanced
language processing tool that is powered by AI. So what that means is basically a computer program that
have the ability to learn. So when people, this
company Open AI, which is the creator of IGBT, they open the whole Internet from the beginning of
the internet up to 2021. So far, at the time of
this recording and GPT, read everything that is there. They learn everything
about all the subjects, about all the different
aspects of life, of academics, everything
that you can imagine, everything that is
on the Internet, basically it so far. So it's imagined a machine, a computer that knows
everything about everything. And you can ask them anything. They can give you the absolute
best answers because it's an expert that is actually sharing knowledge
with you, right? So that's why this
is wonderful for you and for me and for
everybody that is using, that is watching this course
because we can use that. We can use all the experience
that these computer have, this chat GPT has. And we can use all these
power on your marketing, on your business to create the absolute best
target audience, the absolute best email when you are sending an email
offering a product, it will be irresistible. It will talk to your customers
hard because it's writing. Bite an expert copyrighted that read all the books
about copywriting and they are writing
copy for you right now for free in a few seconds. Wonderful. So that's IGBT. And in the next video, I'll show you exactly how you can create an account and how you can access that tool right
now in the next video. So again, how we can use
these for marketing? This is powerful because
now instead of juicy, you sitting down on
the computer and writing down a blog
post or trying to think about what's the
best way to write this sales page to make sure
people buy your product, to create that desire for your products on
your customer heart. Instead of spending all these hours that
you can still do, you can go to chat GPT right now and ask Chad DBT to create these sales letter based
on the information that I'll show you how to
provide to the AI, right? So you will have a result that is wonderful and you can trick, you can optimize a little bit
if you want to make sure it has the feeling and
the style of you, your company, your brand. And after that you can send these promotional
announcements and all these content
that we're creating, which IGBT, okay, that's
how we can do it. In the next video,
we're creating your account step-by-step. See you there.
2. Creating your ChatGPT account step by step: To create your chat
deputy account first, we can go to the GPT
creator website, which is Open ai.com. You see here, this
is the website at the moment, it
changed frequently. So in here you see at the top we have introducing chat GPT, and you have the option
to click here to try. Or if you prefer, you can go to chat
dot open ai.com and it will forward you
to the chat GPT screen, which is the one that you
are seeing right now. Again guys, this
changes all the time. They are updating the
website frequently. So if you see something
different here, that's fine. Just look around and you'll find exactly how to
create your account. In this case, we have
the option to login if you already have an account
or you can sign up. If I click on sign up, you see that this is
a simple process. I can just enter my
e-mail and my password, or I can even sign up with my Google or Microsoft account. Once that's ready, you will
have access to chat GPT, which is this screen here. You see here at the left
side we have all the chats. This is like a chat box
and I'll show you how to use it and
hitting the center, you have the option to enter information to ask
questions about anything, any subject that you want. I can create new
chats by clicking here on the top left-hand side, and at the bottom, I have the options to clear
the conversation, use the dark mode or light more. On this case, you see that
unknown the dark mode. And you can also manage your account updates and
logout. This is tragic BT. And to start chatting
with it, I can just say, Hi, how are you
doing today, e.g. and it started writing. As you can see here. Of course we are. We will do advance
marketing strategies, will create your
marketing campaign, your entire marketing
campaign from start to end. You will have by the
end of this course, are super professional, complete workflow
for your customers that wants to buy your
products or services, okay, So now you
have your account. Wonderful. There is one more
thing I want to show you. Chat DBT is sometimes
a little bit over capacity because it has millions of millions of users all over the
world right now. So if you see this page here, you see here Chad diabetes
at capacity right now, you can click on get
notified when his bag. So once the systems
are not so overload, you will see an an email saying, Hey, we're available now, or if you have, if you want, you can also sign for a chat DBT plus subscriber,
which is fantastic. Right now, is $20 a month, is open right now only for us, for the United States. So if you live outside the United States, you
need to be patient. They are rolling this out as we, as we speak, as you
watch this video. Probably once you are
watching this, you, if you see this image here, you have that available
on your country. Either you can just
login here or you can enter on the waiting list
by clicking on this link. I hope you like this. I hope you create your account and I'll see you
in the next video. We'll start rocking your
marketing with diabetes. See you there.
3. How to get the best answers from ChatGPT: Before we start jumping into
the marketing strategies, I want to share with you
one super important tip, but you need to
keep in mind one, while you are speaking
and while you are interacting with the artificial
intelligence child GPT, the most important
thing here guys, is to make sure the information they request
that you send to chat. Dpt is optimized because this system has all
the information and it can create super
professional responses for you, or it can create average
responses for you. So what is it different?
How you can get the absolute best
outcome from Chad DBT? And to answer that, which is super important, I'll show you if you are
a beginner interactivity, I'll show you how these work. So usually we have here a prom, we have an IRA
heat at the button where we can enter
your question. We can say, hi, e.g. write an email to my boss
saying that the late e.g. and you see that such OPT will start writing this
email for you. It gives you the subject
running late today, their boss name and this you see the e-mail
here on the screen. And the main thing here guys, is this input that
I just enter here. You see my photo
here and you see the input is called the prop. This is the message, the request you are
writing for IGBT. And the most important thing
that will determine if you get the absolute best outcome, the absolute best response, resolve the absolute best
copy for your e-mails, for your marketing fronts, LGBT is on your problem. You need to optimize
your problem. Imagine that you are right. You are speaking with
somebody that is an absolute expert on marketing. And this person with all
the knowledge they have, they can revolutionize
your business. It can help you to
grow exponentially and sell millions of dollars
on your company. Let's imagine that. But if you come to this
person and you say, Hey, how can I increase my sales? I mean, you are just giving limited information to
these genius, right? Instead of view, come with
a more elaborate question, with a more elaborate prompt, you will have better
answers from this surface. So if you come to this person, say, Hey, you know what? I work, I have an online
education company. I teach to people
all over the war. And I teach mainly
digital marketing. I want to know how I can do what I can do right now to
increase my sales. These are the ways that I'm
selling my courses right now. These are all the
other services I have. If I provide all this
information to this person, which is an expert, this person will provide a better answer instead
of just come in and say, Hey, how can I increase
my sales, right? So keep that in mind. Distractibility when you
are writing the prompt. Try to be concise, trying to, try to be
objective, tried to, to add all the
information that is relevant to generate
these best response. So if I come here, Let's do an example here. If I can hear right,
Let's see here. How can I get the best
responses from chat GPT? Let's see what sets
great question here. So here are some
tips. Be specific. So you see that chat
DBT is actually giving us tips on how to write the best prompt and how to have the best results
from using the system. Provide contexts,
which is what we just talked about as
follow-up questions. And add the proper
grammar and experience of course, and be respectful. And let's see five tips. So keep that in mind. This is important
and don't worry from the beginning if this
is the first time you are using GPT, don't worry, I'll show you exactly the prompts you need to use to have the best
results on marketing. But this is a great
overview that you need to keep in
mind to make sure you utilize this software
in the best way possible.
4. Content Calendar: How to create a complete Content Calendar for your marketing campaign: In this module, we will
explore how you can create a complete content calendar in a few seconds using chat GPT. What is a content calendar
is something that you have, is a program and a structure
and organization of content that you plan in advance
to publish over time. Let's say we have
a campaign that will run for three months. And he's a social
media campaign where the goal is to share
your products, your knowledge, and
topics about what use your services
with your audience. That's the goal. So you need to create
videos for YouTube, you need to post
on social media. What type of video,
what type of content, what are you writing on this content is too many
things to think about. So let's ask Chad GPT to
do this work for you. So you have this results
in a few seconds. And if you work in a company, you can do this right now
and show it to your boss and they will be really
impressed with the results. So let me share with
you the parameter. Remember the problem is
the question that we asked jive GPT to
generate this result. This is the one that I'm using. It can still be optimized, but this one creates
great results for us. So you see here, create, I will ask Chad GPT to create a content calendar for your, for your mark, for my
marketing campaigns. So let's see here four,
marketing campaign. And I also ask, ask follow-up questions until you have all the information you need to create the
perfect content calendar. So I'm asking them to
write these and to ask follow-up questions if they need more information in order
to create the best results, the best calendar for you, it's important to add the disaggregate tip
guys is a professional. 12 is important to add the option to us
that GPT to ask you questions in case they need more information to create the absolute best
result for you. So let's, let's see what happens
when I click Enter here. What's the screen right now? And here we have
is saying, Great, I can help you to
create this calendar. But Chad, DPT, have nine
questions for me right now. Sometimes it asks you more
questions, sometime less. So let's reply to these
questions so it can create the right content calendar
for us on this example. So what is the goal of
your marketing campaign? Sales, we want to sell more. Number two, who is
your target audience? Business owners? Of course, here you will add your actual
target audience, right? Number three, what
channels will use distributed on my website and also website, YouTube,
social media. Okay, number four is saying
how long your campaign run. Let's say that it will
run for three months. This example, number
four and number five, what type of content are you
playing planning to create? Let's say that we
are creating social. Let's see number five,
social media posts. We are also creating videos. These two contents. Number six, you have an important date or event that you want
to include, naught. I naught. Number seven. How frequently are
you planning to pose? Let's say that we are planning
to pose two times a week. Two times a week. Number eight, Do you have any specific themes or topics that you'd like to focus
on during the campaign. Let's say that we want to focus on digital marketing, e.g. number nine, last question, stay here with me, guys. Do you have any
specific metrics or KPIs that you want to use during the
campaign on this case, we know, I know. I'll hit Enter and let's
see what creates for us. Maybe it has more
follow-up questions. Let's see. Great, Thanks for the information based
on what you provide. Here it is most
number one, week one, why the stock
market is important for repair business
owner number, we choose five digital
marketing strategies for small business owners. And this is a video. The first one is a
video, the second one is a social media posts. Week three, the
benefits of running Facebook ads for
obesity is a video you see that is creating for us
the whole marketing campaign, the whole content calendar,
not marketing campaign, the whole content calendar for your content
creation process. So you can come here, it has one content per week. Actually, we asked
for two constants per week, but it's fine. We have at least
something to look for. You see here that the topics
covered digital marketing and the success of this
campaign depends on the metric. Okay, Wonderful. So here you have not only all organized and divided
by month by week, but you also have some
ideas of content, e.g. for week one, let's say Why digital marketing is important
for business owners. So I can, this is a video. So I can grab this and say Hey, please write a complete video outline
video script for this. And I put the y, digital marketing is important
for business owners. I go Enter and it's saying, Sure, Let's do it. This introduction, Hey,
I'm Diego and this video, I will explain to you why
it is not marketed here, part of our business owners. And you'll see
that it's creating the whole video scripts so you don't even need to
think about a video script. It gave you the option, the idea about this video, this topic, this content. And you can also use
this to create a script. And let's say you don't lie. Let's go back here. Let's
say you don't like this one. E.g. the benefits of running
Facebook ads for business. So I can come here
to chat DPT, I say, write ten other content
ideas similar to this, and you paste that
one and you will have other ten ideas that are similar to the one that
you just provided. This is fantastic.
I hope you use these to create your
content calendar. Content calendar is super
important because it helps you to be consistent
on your marketing. Remember, the only
secret here for to succeed and to create a strong online
presence for you, for your brand,
for your business online in all over social media, on your website, on
YouTube, everywhere. The secret is to be
consistent and to have valuable content
for your audience. And this will help you do that. See you in the next video.
5. Target Audience: Importance of defining your target audience: In this model, we will
talk about how you can use chat GPT to determine and to optimize your ideal
target audience and also your buyer persona. So what is the buyer persona? A buyer persona is the
ideal customer that you have based on demographics, on goals and the pain
points of these people, of this group of people
and other vectors. So that's difficult to
determine and it usually takes time to make sure you have
the right buyer persona. Also, the target
audience guys is super important when we are
talking about marketing. Because for all the marketing processes that you will do for content creation, if you are creating ads, if you are writing emails, anything that you
do in marketing, you need to have first, the base of everything
is your target audience. And if your target audience is not the right target audience, or if it's not optimize
for your business, for your products
or your services, you will have, you will work and work and work
and invest in marketing. But you want to see results. You won't see great results
for your ads from your, all your marketing efforts. So that's why the target
audience is super-important. In my trainings, in my courses. I always spend at
least half an hour with you guys, with my students. Thinking about the
target audience, optimizing the hour is
making sure you have the right audience before we
do anything in marketing. But now we had GPT. We can do that way faster nodding half an
hour, but in minutes. And I'll show you in this
model how to do that. Again, my goal in this lesson, in this video here is to make sure that you
understand that this is super important because it's the base of all the
digital marketing effort. And in the next
video, I want you to stop a little bit and think about your target
audience because we will provide son of
these information, some of these elements
to chat DPT to make sure it creates the best
target audience for you. And it creates the absolute
best buyer persona for your products
and your services. Excited, I am super excited. Let's see that. And let's create that for
you in the next video.
6. Target Audience: Utilizing ChatGPT for audience research and analysis: Okay, let's do that
here on chat GPT, hopefully by the
end of this process here we have the optimized and the most accurate
target audience for you and for your business. So I want you to start
with a new chat. So come here and click, click, click on new chat to create
a new chat on chat DBT. And I use one specific problem that you can use if you want, or you can use
different prompts. You can play with it until
you have the best results. This is the one that I use and I invite you to use
this one to start, IS helped me to identify
my target audience. Ask follow-up
questions until you, until you have all
the information you need to create a buyer persona. So I click on Enter, I hit Enter and let's
see what he's saying. Sure, I'm happy to
identify your audience. Let's get started telling me a little bit of
about what are you, what service are you offering? And helped me understand
the general category of people that may be
interested on your outings. Sometimes you will see
IGBT asking you like this. Sometimes you will have
a list of questions that one to ten or one to five that it will ask you in
order to follow up, Let's continue with it
and see what happened. So he's saying, the
service, I provide, I create online trainings for business owners
and entrepreneurs. Let's see what if
have more questions, great, here are some
follow-up questions. Okay, here is the list of questions that I
was referring to. So let's start answering this. Number one, What
specific topics skills do you only turn in Scholar. So let's say that is
digital marketing. Excellent. Number two, are you
on online or you are you're online trainings
generally towards new business owners
and entrepreneurs who are more established. New business owners. Establish businesses. Okay, number three, what age range do you think
will be more interested on? My training is 30
to 45 years old. Number four, are your training is
designed for people who are just starting their careers or for people who have
the business for awhile. Let's say that, that is, let's assume on this
example that is for people, that people, our
new to marketing. Number five, are you training
is generating power. People who run a specific
type of business. Not really. Number six, you can
be more specific. Of course. How tech savvy they need to be. They don't need to have any
specific knowledge. Okay. Number seven, stay
here with me, guys. We're almost there.
Number seven, what is the price point
of your online trainings? Let's say that is from 102 $100. Number eight. And last question, where does your target audience
is covering here? Let's see. We can see where your target audience
who spend their time online. Are they active in certain
social media platforms? Let's say that they are active, active on YouTube
and social media. Okay, Let's see
what we have now. Maybe ten dB t. We'll have more follow-up
questions for app, for us, maybe not. Now, I see the
results are ready, so grade based on your responses here is the potential
buyer persona for your online trainings names Zara 835 or occupation entrepreneur
or a business owner. The background, and you
see the background here. The goals are here, the challenges are here. So this is fantastic.
You have here. The dreams are the goals of
your audience, hidden goals. You have also the pinpoints
on the challenge, which is something
super important for when you determine
your target audience, you need to have
very clear what are the pain points of
your audience and what are the goals
of your Alice? You see the online behavior
and I can follow up here. I can say make a
list of the top ten, top ten pain points of
this buyer persona. Let's see if we have
something here, short here, ten potential
pinpoints that Sarah, which is the buyer persona,
maybe express his lap. Lack of knowledge on
digital marketing, difficulty in understanding
complex marketing concept, limited time to invest, learning new skills, right? That's something that
I see all the time. My students, limited
budget uncertainty in which digital marketing
channels they need to start. Probably you feel like that too. So he's describing my students
here, this is fantastic. And I can also ask Chad GPT, to optimize my Alice even more. You will need to
know the pain points and also the dreams and goals. I can say make a list of ten goals or dreams of
these buyer persona. Let's see. Here are ten potential
goals or dreams of Zara. Grow her business
and increase sales, build brand and
awareness and establish our business and brand. Create effective digital
marketing campaigns. Expand their customer base
to reach new markets, increase their online
visibility and exposure bill, or a strong social media. All these that is
describing here is actually spending here
like a few minutes. You and I, this is exactly, I do this for seven
years and this is exactly what the pains and the goals of my
target audience are. So this is fantastic because in a few minutes we can determine
that with TouchChat, GPT, you can ask follow
follow up questions, e.g. let's see what else? What
are their online behavior? Least ten online behaviors of these buyer persona. Let's see, let's fix this. Based on the buyer persona
we created earlier. Ten buyers behave
online behaviors of Zara frequently search. Engines like Google for information about
digital marketing, spend time browsing social media like Instagram and Facebook
to stay connect with friends, search and what is educational videos on YouTube to learn more about specific, specific digital
marketing topics. Follow up with liters. So you have all
these, let's say, let's assume, let's assume
we can go deep here, guys. So I want you to invest time here at the end of this video, just pause the course,
go to chat DBT, and start playing with
these target audience. Let's say. I want to
get some of these, spend time browsing.
Let's see here. Here. Number three, orphan,
search for and watch educational videos on
YouTube to learn more about a specific digital
marketing topics. Let's get this one. I'm not sure if this will
have actually a real result, a good result, but
let's ask Chad GPT, to make a list of possible certs videos that these buyer persona searches
and watches on YouTube. So let's fix this. Let's see, we have some results. So we'll make a list
of ten subjects that this buyer persona may look when they are on YouTube
looking for information. Here we have five
strategies to build a strong brand online. The Ultimate Guide, social media marketing for
small businesses. How to use SEO to improve
your website rankings. So here I have also some ideas, some content ideas based on
my specific buyer persona, which is outstanding, a fantastic because this
is super optimized. And again, I can
come here and say, hey, I like this. I can create a video maybe about the five key strategies to building a strong brand online. So I can come here and say, Hey, please write a video
script for this. Here we have sure, a sample
of videos greet script for the five key strategies to
build a strong brand online. And you see here the video
script is ready for us. I hope you use these, come here and spend time not creating scripts
at this moment. We are doing that
later in the course. We have a model about YouTube. We Chat GPT and creating videos for social media with Chad DBT. But now I want you to come here and read all these pain points. You can ask for
more pain points, for more examples of specific pain points or goals that your
target audience have. Read this and optimize. At the end of this process, you will have a super optimized buyer persona ready
for you and for your business and a super
optimized target audience to use on your ads. E.g. I can ask here. Now, I'm thinking of something
that is super important. If I'm creating
Facebook ads, e.g. I. Can come here and ask for
the interests that might that this buyer
persona half so I can get these interests and
put that on Facebook. So many Facebook ads are more optimized and showing
the right people. I hope you like this. I love it. I see you
in the next video.
7. Social Media: Social media marketing and automation: Hey guys, in this model we'll
talk about how to create social media post with tragic PT, with
artificial intelligence. And the main goal of this
specific model here is not just to show how to do
that and tragic PT, but first, before we jump there
on the tool to make sure you have the
three elements in place that you need in order
to create successful and optimize social media
posts for your clients, for your followers all over the world in all social media. So why this is
important, you know, probably because you are
watching this video, you want to improve
your marketing. Social media is base, is the base of all digital of your digital
marketing presence today. If a company, if a brand doesn't have a social
media presence on YouTube, on Instagram or Facebook, or in one of these channels is difficult for people to
discover their products, discovered their service to
trust, basically only today, the trust of a company is
not only on their website, is also on social media. So if you see a new company,
you go to our website. You also go probably to social media to see if they
have a YouTube videos, if they have precursors
of Instagram or any content that they are
sharing with their audience. Most of them, if
not most all the biggest companies in the
world today, they do. They follow the same recipe
and you need to do that to. The good thing is that, I mean, usually before it's IGBT, you will spend hours doing this, hours planning all your content, posting for social media. What can a pulse width times? How often? What kind of content? Videos, posted photos. I mean, it's complicated. It's too many things you need a team to run your marketing, your social media marketing
department, but not anymore. Because now you can, if you're a business owner, if you have a team or
if you work in a team, you can do that way
faster right now it's LGBT and that's what I will show you here
in the next lesson. But before we go there,
really important now, I want you to think about three specific things before
we jump to the next lesson. The first one is choose one platform to start
here on chat GPT, while this one
platform and talking about social media
platform shoes, if you'll start generating these information for
Instagram or for Facebook, or for YouTube or for Twitter, for which platform
you want to start, choose one of the platforms. You can also come to
charge CBT and DBT. Now that the team knows
your buyer persona, now's the chat deputy knows your target audience
and they know it knows better than
widow sometimes because it has all the
information about these persona, about what they liked, their interests, their
pain points, their goals. You can ask them, which is the preferred platform
based on the buyer persona, where we need to invest
most of your time on marketing. That's number one. You will choose one platform. On this example, we
will use Instagram. Number two, I want you to choose how often you will
post on social media. Probably you already have,
you said Uruguay already have a complete
content calendar. That's fine. You can jump number, true too. If you don't, you
need to decide how often you post on social media. Two times a week,
three times a week, every day, two times a day. And we will I'll show
you how you can figure that out with Chad GBT help. Now that they know
your buyer persona, I'll show you that
in the next video to the third theme thing
that we need to do now that we know the platform, we know how often are
we posting and we already scheduled that these
days on your calendar. Number three, I'll show
you how to generate unlimited ideas for
content creation for your target audience
here, which IGBT. So now that we know
that in the next video, we'll start doing all
these step-by-step. By the end of the video, we'll have a complete
social media posts and everything that you
need for social media. We chat DBT, see you that
unexcited yet and loosen my, my ideas, my words now. So I'll see you in
the next video. Prepare opens IGBT, and
let's start that right now.
8. Social Media: Developing social media posts with ChatGPT: Okay guys, Let's put
things into action right now and start creating
these social media posts, the social media
contents and ideas for your brand starting
now inside chad GPT, I wanted to use the
same chat that we are using currently in
the last model, we built your target audience, your ideal buyer persona. Wonderful. So if we keep using this chat, the one that we use to
define this target persona, chat DPT will remember everything we talk
here on this chat. And that's important
because we want from now on to use the same one
unless I tell you not to, because we want a DPT to use all the conversation
we have so far since the beginning of this
course to create more optimized results
for you and for your, for your, for your business. Okay, so let's go here. And remember in the last video we said that we need
three specific things. We need to define what
the platform that we will use right
now, which LGBT? Because it's better if we say hey, instead
of saying, Hey, create social media ideas, which is more
generic, I can say, Hey, creates social media idea, propose ideas for
Instagram or for YouTube, or for Facebook or for Twitter, depending on the
platform YouTube. So choose the
platform number one. In this case, we
will use Instagram. Number two, you need to choose, choose how often to post for your audience and a schedule that
on your calendar. Number three, we will generate ideas for content creation. So let's come here. And first, since charged DPT
knows our buyer persona, we can ask what's the best platform to concentrate most of your
marketing efforts on? Sometimes it will not
answer that because it needs more information
about your specific business. That GBT doesn't
mean half right now. And if that's the
case, that's okay. You need, you can choose the platform that you
want on this case, I choose Instagram, so let's just try it and
see what happened. What's the best platform, social media platform, to create content for this buyer? Persona, e.g. let's see if we
have an answer or not based on the buyer
persona we created earlier, Sarah, the fact, let's see here, the train that she focused on training and
digital marketing. The best social media platform
to create content for this target audience
is likely LinkedIn. So it's suggesting LinkedIn here for us instead of
Instagram, right? So here are a few reasons why. And it gives you
all the reasons. Number one, professional
audience, business-oriented, and all of these wonderful, That's excellent and make sense. The reasons are here, actually makes sense
for my audience. But for this example,
for the course, I want to show you
that for Instagram. So let's say you define
this number one is out of way because we
choose the platform. Now, we need to choose
how often we post. I always, if you ask me, doesn't matter what
your audience is, what is your niche, What is your product,
your service, doesn't matter that I always recommend my students to pose daily or at least
every other day. But if you want, you can also ask Chad GPT, how often should I post on social media
for this buyer persona? Let's see if we can answer the optimal posting frequency
depending on many aspects. But for Zara that we
created earlier is saying that here are some
general guidelines on LinkedIn, is saying a two to
three times per week. Facebook is, so it's dividing by platform. That's fantastic. Facebook is saying at
least once per day. Excellent. Instagram is
saying at least once per day, up to three times a day. If you have enough
high-quality content to share. Consistency. Consistency
on Instagram is the key. That's fantastic. So we're going for Instagram is saying here that
is recommended daily or at least are up
to three times a day. So let's go with daily. So we define now the platform,
Instagram, excellent. We define how often we need to pose and we're posting daily. And also now we are
ready to generate content ideas about
boasting guys. One thing that I want
to talk to you about is salt soy students asked me
Diego is too complicated. Come in every day to
Instagram or to Facebook or LinkedIn or to YouTube
and pause every day. That's a lot of work. I need to sit there, concentrate, create
the content every day. Sometimes they have
meetings on time. How do I don't have time? So to avoid that, I always recommend you to schedule all the
posts in advance. So in the next lesson, I'll share with you a
lesson where I teach you how you can do that with a software
that is fantastic. We use it here on my company. And it will help you to do is prescheduled all the
post for the month. So you can see once
a month, let's say, and a scheduled 30
days of posting and just started up the
process and forget about it. And you do this once a
month, and that's it. And WeChat, GPT,
you can generate all the content for
30 days really quick, and I'll show you this
right now how to do it. So let's continue here. We know the platform. How often generic content
ideas number three. So now let's say make a list of possible social
media posts for Instagram, for this buyer persona. Now that we, that DBT
knows our buyer persona, we always do want to include
that here on the prompts because instead of just generating content
ideas for insulin, it will generate
content specifically for this buyer persona
that are super optimized. So let's see what we have here. Ten possible Instagram
post ideas for Sarah, which is my target audience. So visual coast quotes,
share motivated quotes, excellent behind
the scenes shot, excellent educational content, wonderful
user-generated content. Number four, product or services promotion is sharing now not the actual social media posts that I need to create
by sharing the ideas, the topics ask
questions you see here, show off your workspace. Celebrate milestones, share personal
stories and all that. So now we will ask them, we will ask to create
the actual post or the actual post ideas for
these social media campaign. Create ten Instagram post
for this buyer persona. Of course, you can give more
information on your problem. You can optimize the prompt. And the more information you provide to the
better you see here. For visual code is saying, good marketing makes
the company look smart. Great marketing makes the
customers feel smart. This is like a quote
and it gives you also the hashtags that
you can add to Instagram. So this is fantastic
behind the scenes, is there is giving
some examples here. Education, content, promotion, or online
training, social me. So it's giving one example
for each one of these. Let's say that I want to create more educational content
here on Instagram. So I will write
another prompt here. Same, create. A social media post. This ten educational
for this buyer persona. Let's see. Sure, heat or ten educational content for
this buyer persona. So if given info-graphics, videos, blog post, actually
I didn't add Instagram, so that's one thing that
we need to optimize here. So what I did, I stopped generating and I come here
to my preliminary edit, the prompt so I can say create ten education
social media posts. Instagram post. Instagram post for
this buyer personas. Let's see if we have some
different results now. Because these,
these results will be optimized for
Instagram right now, because that's what
we're asking, right? So infographic, video tutorial, how to use Facebook ads
to reach your audience. Excellent. It gives you the
hashtags, which is fantastic. You don't need to
think about it. Content, marketing, content marketing mistakes
to avoid in 2023, the future of SEO five
trends to watch in 2023. So some ideas here. What I can do, let me
stop this for now. What I can do it there is a
video here that he's saying, Hey BU tutorial, how
to use Facebook ad to reach your target audience. I can just come
here and copy this. And I can say, write a
script for this video. And I can just put
the entry here, a short video tutorial and heat is writing the script for us. Or I can come here and to the article five content
marketing mistakes to avoid in 2023, I can create these also on, I can just copy
this and say, hey, write an article about
this or write a post about these four instruments
you can play with to GPT with this information. Also, I can come and
just copy the hashtag. Let it just gave
me two hashtags, which is okay, facebook ads
and digital marketing tips. I can copy this and say, hey, right, Five more hashtags. Similar to this. Here. We will have five more
hashtags that we can use. On your posts on
Instagram is saying here, social media marketing,
online marketing, you can just copy and paste. So this is basically how you can create content for your
social media marketing. Not just coming here to chat, to PT and say, Hey, create
content for Instagram. We are using the
same chatbox that we are using after we create
the buyer persona. So all the content here guys, is more optimized
because its base is used with your buyer
persona in mind. It's not just a generic
Instagram posts that, that is focused on
digital marketing, specifically for
your buyer persona. And that's where the power lies. I hope you try this and I
see you in the next video.
9. SEO: Optimized Keywords and Blog Titles generated by ChatGPT: Hey guys, Welcome
to this new section here in the chat GPT course. Unexcited because he ruler how you can use chat GPT to create blog post for your blog or articles for your blog,
for your website. Let's say you create content constantly for your followers. And sometimes that
can take you hours of work because you need to
think about the keywords. You need to think about
the ideas, the subject, the topics that you will
take care of your article. And also you need to
spend the time to write down the whole article. And right now in this section, I'll show you how
you can do these really quick in a few
minutes with GBT, of course, we will generate a sample
article first and later we will edit this
article to make sure it's optimized for SEO. So people that go to, goes to Google and
search for your keyword, they are searching
for deformation you have in your article. Your article have
more chances now to appear higher in the search results
because it's optimized. That's what we're doing
here in this section. So to start guys, Let's
go now to charge a PT. And we will start with, we have three steps
here on this section. Three steps, number
one, before we start, I'm going to judge and say, Hey, just write an article. We want to know what
are the keywords that these people that are
looking for your article, that are looking
for the information that you are sharing there. What are the keywords
that they are typing on the Google search to
get to your article, That's the key point guide. So think about that. You need to write down five
keywords or even more. If you want at least, at least three, optimal
will be five or more. Once you have the keywords, you know exactly what are the phrases are the keywords
that they are typing there on Google to
get your article or to get two articles
that are similar to you. So e.g. if I have an article
about e-mail marketing, I teach people on
my article how the, what are the five
steps to create a super optimized email
marketing campaign, e.g. what are the things that
they are typing there? How to optimize email
marketing campaigns, or how to have an
higher open rate or my e-mails or things
related to that. So you need to think about that. The best way to do
that is to use a tool. Let me show you here on
the computer is called the Google Keyword Planner is a little bit
complicated to access, to access these because you need to have a Google Ad account. You don't need to create an ad, but you need to have an account. If you don't know
how to do that, I recommend you to check that on Google and you will
see the steps. This is just a
straightforward process. We teach that in other courses, but it will take around 10
min to create your account. So I recommended to go to
we will start how to create my Google Ads account or how to use the Google Keyword Planner. And here is the tool. So here basically
you can just type the subject line, e.g. email marketing. And you can say get results. And you will see that we
have a list of keywords that Google is showing that we
have 1/1000 pages here. Actually 1,000 results, keywords that are
the keywords that people are searching on Google that are
related with my topic, which is email marketing
on this example. So this is one way, there are several tools
you can also search on Google how to do
keyword research, and you will see all free
tools there for you. Easy-to-use step-by-step. Once you have the keywords, you can go to step number two. If you said Diego,
this is too much man, I don't want to go and create my Google Ads account is
worth, it will take time. I just want to start writing
this article right now. Wonderful. Another way to do it is just
to come to chat GPT and ask for this
information typically knows what are the keywords. So we can come here
and we can say, make a list of the
top five keywords people are using to find information about
email marketing, e.g. about email marketing. And you see here that it has a list of keywords
is not optimized. So I can edit this and say, make the lease of the
top five keywords people are using to find information about email
marketing on Google, e.g. and I can also add
separated by comma. So I have a list of
keywords that I can just copy and use or my problem that I will
show you here in a minute. So you see here is not
separated by comma, but it's at least
giving me the list. I can just copy this and use. And also you can use other
tools to figure out what are the right keywords for your
article, for your blog post. That's number one. Number two, why, why do we
want the keywords? You may be asking because
we need the keywords, make sure we are ranking
higher on Google. It's not enough just to create your article, your blog posts. We want that this
article, this blog post, is discovered
organically without paying for ads on Google. So you are attracting meters of people all over the
world to your content. That's what we want. So keywords are important guys. Number one. Number two, I told you that
are there are three steps. Number two is to come
up with ideas for the title for the
subject of this article. So I can come here
and say this e.g. right, ten blog post, ideas about email marketing
for small businesses that the buyer persona we
created early is searching for. So we are asking, not only for ten ideas, were asking for Tim ideas
about these subjects. So here you enter your subject. My case is email marketing
for small business. And we also asked the
chat to make sure that, that these ideas, these
title that is generating our optimized for the buyer
persona we created earlier. And y, I can ask that because we are using the same chatbox. If you look here on the top right-hand side,
let me show you here. We are using the same
chatbox that we use in the, since the beginning
of this course. So within these contexts, chat GPT knows the
buyer persona. So let's see if we
have results with this that hit Enter
and see what we have. The chat is saying shore, here are ten blog
post ideas about email marketing for MLB
is for small businesses. That your target audience, Zara, which is the name of my specific buyer
persona on this example, may be searching for, this is perfect guys. This is exactly what we want. So you see here, number one, fiber isn't wide
email marketing. It's essential for
a small business. And he's explaining
why this pose is interesting also number two, how to build an effective
email marketing leads for your small business. And all these specific things that my buyer persona
is searching for. This is super optimized and
you can easily come here and create ten articles right there and have ten
articles ready. You can put, put that, publish that on your website, or just say for your website and schedule the
publication so you can easily create one
article per week. You can create the content for two or three months right
there in a few minutes, which IGBT, I'll publish
that to your audience. So in the next video, now
that we have the keywords, fantastic, we also
have the titles. Let's say we would
like these titles. In the next video, I'll show you how easy I shown
you a permanent I'm using for to write this
article. See you there.
10. SEO: Writing an optimized Blog Post in seconds with ChatGPT: Now that we have the
keywords and the titles, we need to start
writing these articles. The first step is to
come here to the list of ideas that you
got from Chad CPT, and choose one to start. And I'll show you two
ways to do it here. First, I'll show you the easy
way that you just say, hey, right, number ID, number
four or something like that. And the second way, if you want to create a more, a more customized article
right there on chat DBT, I'll show you a prompt that I use for some of my articles. Okay, so here we are. Let's say that we
like this one here. Five reasons why
email marketing is essential for small businesses. Let's say that we
liked this idea. So we come here and say, I like your suggestion. Number one, which is this one. Please write on a complete post, a blog post about this. Optimized. For my buyer persona. Again, we always use
the buyer persona that tragic beauty knows exactly who she is
and what she likes. What are the pain points, what are the dreams
and all that. So everything that we do here guys, as you
are not seeing, is we're adding on the prompts, optimize these for my buyer
persona. Let's try this. Of course this is one way to do. You can say, Hey, just write number one and it
will start writing. Or you can just put
the title that we just copy here you see five
reasons why email marketing, it's essential for
a small business. You can just copy that, paste
and say right about this. It will work the same way. So let's see what
results we have. It start to write
in the block here, is optimized for our
buyer persona Zara. Wonderful. And you see here DBT writing
this article for us. So this is one way to do it. Let's keep these on
the screen while, while the chat is random. This is one way to do it. If you like these, you can just copy what
the results you have. You can paste this
on a Google Doc or a Word document and edit. And it makes sure you have all the elements and make
sure all information is right is correct
because sometimes the chat can also make mistakes. So it's important for you
to come here and make sure everything looks good for your audience before
you publish to the war. Also, if you think that
this is not enough, let's assume, let's
imagine that you said, Okay, this is great information, but it's not enough
for my blog post is not up to the standard
that I usually create my, my documents, my content
here on my blog. That's fine. There is another option
that you can use. This is a problem
that I use sometimes. And you see here that is, you can just copy this and
paste all the prompts are here on the Resources
area of the course. So you can download
the document with all the prompts and you
can just copy and paste here on while you are
watching the lessons. You see here, I want to, I want you to add this is the actual problem that we
will write to the chat. I want you to act as a blogger and you
put your topic here. Let's say that it's email or
digital marketing experts. Digital marketing experts. You are writing a blog post for your and you put
the industry here. Let's say email
marketing blocked. The topic of the post will be, and you add the topic here. In this case, the topic
is where we are here we are five reasons why email marketing is essential
for small businesses. So we copy this
and we paste here. Excellent. You see
here continuing this, these posts should be
helpful for people who are on you describe
the people on this case. We will modify this
and we will say this for this post should be helpful for my buyer persona. It would it would be
direct and if you have call to action
that you can, you want to make,
you can use these. So you can say, hey, add this link at the end. If you have a referral link, if you want to drive into your website to your social media, that's up to you in this case, I will not use this area here, so I will remove this. The length of the
blog post will be, and you can determine
that the length if you want, between, let's say, 1020, 500 words, e.g. the tone will be informal. You should be writing as an individual blogger
with a personal approach. So don't use plural,
plural persons. When you refer to our Are we saw it needs to be
in the first-person. Don't use passive voice. That's an option too. And you can also optimize
here for the keywords. So you see, I want you to
include these keywords here. If you want, you can just
copy the keywords we discover here earlier which IGBT or the keywords that we discovered using the Google
Keyword Planner. That's up to you. This case to make things easier, I won't add any keywords. And if there are
other things that you want to add to
the article e.g. okay. Also, add, add information about how you can use free
email marketing software, e.g. or how you can use this or
that tool that's up to you. I will just make it easier. My prompt is ready. Let's see what
results we have here.
11. Email Marketing: Overview of email marketing and its importance: When you are creating an online
presence for your brand, for your company,
on the Internet, or you are thinking about
creating a website, creating a social
media presence, social media profiles
on Facebook, instagram started
publishing continents that are created an article for your website and all that is
wonderful and we need that. That's part of the process of creating your
online presence. But one of the most
important things guys is to have an e-mail
marketing sequence and email marketing campaign, running an email
marketing system on your marketing
running for you. Why this is important? Because with e-mail marketing, you can capture the
information of your audience. So if somebody goes
to your Facebook, your Instagram, and these are watching and interacting
with your content. They go to your website,
they read your article, they like your article. They see your products,
your services. I mean, you don't
have a way to contact then when once you have
something to sell, if you don't have
the information. So the only way we
have right now to get this information
from your customers is, but it's not the only way, but it's the main way. 99 per cent is email marketing. And that's why,
Why is important. So with e-mail marketing
you capture this leads. That's a name that
we use in marketing. You captured the leads which are people that are in there. Maybe they are not clients yet, but they are interest
on your products, your services, your content
that you are creating. You captured information,
their name and e-mail. And with e-mail marketing, you start sending them
information about what you teach, about your product,
about your brand, about your, your mission. And by doing that,
you are creating. And this is the most
important thing. You are establishing a
trustful relationship between you and
the client, right? So if I just go to your website and I start
seeing what you are creating, the blogs and all that. And an identifier like, I like what I see, but I'm
not ready to purchase yet. Why not? Because I just met you. I just consume some content
from your company, right? So in order to make sure
the client is ready to buy, the best way to do it is with e-mail marketing because you can send them
messages you and say, Hey, look at this, this
is something you like. Look at this video
we just publish, look at this product
we are launching. So you start grain
this relationship. And by default, because
of the relations, the nature of their
relationship declines, will be more ready to buy your products or
services when you send these promotional
announcement. The best way to do that
is with e-mail sequences. But the problem is that to
write e-mail sequences, so it takes a long time because you need to plan
the e-mail sequences. You need to think
about the content, the emails that you're
sending needs to be really interesting for
this specific buyer persona, for this target audience. So you need to spend
time and time and time thinking about
it and optimize it. But now it's LGBT. We can do that way faster. So we will ask Jack GPT
in the next video here in this section to do a few things for us to help us create these, this email marketing campaign. Determine how many
emails we need to send and also to
write this email. So all you need to do is
copy and paste and just make sure you do some edits
to make sure it has the, the, the style of your brand, your company on these
e-mails, and that's it. The image sequence is ready. So let's do that
in the next video.
12. Email Marketing: Developing optimized email sequences with ChatGPT: Okay, let's do that
right now in chat DPT, here we are and we will
start simple guys, we will ask the chat to create a sample email sequence
for or buyer persona. The chat already knows the
buyer persona. Wonderful. So it has all the information it needs to create engaging
content for this hour. So let's do that
right now, right? Let's see, write a complete
email marketing sequence. Plan for our buyer persona. Let's see what we have. Sure he is a complete
email marketing plan for your buyer persona Zara. So first number one, we have the welcome email. So when we capture
their name and email, the first thing is the
welcome e-mail and we have some explanation about
the welcome email here. And number two, it
occasional emails. Okay. The second email
would be educational, saying to provide value to the buyer persona,
of course, wonderful. The third one could
be promotional. And before a customer
success story, if you have some
story that you can share with your target audience, the next one will be a cross selling e-mail, the fifth email. At the end, we have
nine emails that is proposing here
on this example. Okay, so now you can get this plan and you can
customize for your hours, make sure this is exactly
what will work for you. In this case. You can just
start writing the email. So you will come here and
say, Okay, welcome e-mail. The first email in your
sequence should be warm, welcome message,
blah-blah-blah. Excellent. So you can just sit down and write this e-mail
for your outings. Or you can come here
and just copy this, copy the email
number one and say, write the email number one. You pay this here. Let's see what we have. Here is an example of enormous welcome email subject will be welcome to and you put your company name or your
brand as a St. halos. Halos around this
case because it's the name of the buyer
persona we created. I want to take a
moment to personally welcome to our company. Thank you for subscribing
blah, blah, blah. So you see that is creating this e-mail war for war for you. So all you have to
do is just copy, paste these on your
email marketing system that you use and you can start sending emails automatically with
this welcome e-mail. You do the same for the next
email so you can hear, okay, he's saying e-mail number two
will be educational email. So let's do that really quick. Let's see What I'm curious on
what it will create, right? E-mail number two and let me paste this and let's
see what we have. Here is the email number Chu,
educational email, subject, five proven strategies for improving your e-mail
marketing ROI. Really interesting subject. This is something that
I, that I work in. Digital marketing
is interest for me. And I unsure if
this is interests actually on the real-world
for my buyer persona. So you see that it's
creating these is giving the five strategies you
can start using today. Personalize your emails, attention-grabbing
subject lines. Wonderful, This is perfect
because I can just copy and paste and
started using that. So think about this. This is an easy, easy, easy way to start using e-mail marketing
if you don't have it, or to optimize if you are a DAY already have an e-mail
sequence that is working well. So you can optimize
this email sequence with this system with a GPT. Think about that and I'll
see you in the next video.
13. Sales Page: Developing sales page copy with ChatGPT: Let's talk about sales pages on tangibility and how you can write sales pages in seconds that are super optimized
for your target audience. Here we are uncharged GPT. The one thing that I
will show you first, and this will be perfect for
you because you can choose the framework that we'll use
to write this sales page. And this is important
for marketing guys. So we can come here and we
will ask charge UP team. Can you list out the copywriting frameworks
that you can write in? And let me show you
what are the results. So it will give you a few
frameworks for marketing, for copywriting that you can
use for your sales page. And this is important because depending of the
basis that you have, you may want to use one
framework instead of the other. So you see here, the
first one is aida, which is the most
popular framework in marketing for years, even before digital marketing, is called attention,
interest, desire, and action. There is an explanation here
about what it is exactly. The second one is PAS, which is problem,
agitation and solution. That the third one is fitter
advantages and benefits. So it will basically
list first the features, the advantages and the
benefits of your product. On the sales page,
you see storytelling. They have also the
before and after breach. They will say it will
show before and after, before your product or your
product before the product, after product, which is
fantastic for some products. Also the four-piece promise. Picture, proof and push. This works with, with a
specific products that are more visual for the buyer. So in this case, you can read about this and you may have
different options. So depending of your account, depending on the
chat where you are, the history of the chatbox
that you are using, it will suggest, it may
suggest different options. So I will go right now, the FAB, the features,
advantages and benefits. Or maybe we can go with
the before and after breach or with the aida or the preliminary
rotation in solution, you can choose the
one that you want. If you are not sure, just generate two or
three sales pages, each one with a
different framework. Read all the sales pages
and see which one is more irresistible for you as a business owner thinking
on your audience. So this is fantastic. So now that we have this, we just come here and let's
say that we will go with the FAB probe features, advantages and benefits on
this example. Copy this. So I just come here and say, write a complete
sales page to sell. And you need to set,
you need to tell you what is exactly the product
that you are selling. This case, I'll say
that is to sell an online course about
email marketing, which is the example
we're using. We will say use the and we
paste here the FAB features, advantages and
benefits framework. And right with our
buyer persona in mind. So it will optimize this sales page for
the buyer persona. Let's see what we have here. So we, we asked
the chat to write an online page to sell your
product, in this case, an online course
about email marketing using the frame where
we choose on this case, FAB, the features,
advantages and benefits. And we asked the chat to keep
in mind or by a persona, which is fantastic
because the copy will be optimized for this specific target
audience that we have. And you see here is saying that it gives you the
subject you see here, transform your e-mail
marketing strategy and boost your business with
our comprehensive, comprehensive scores. And you see Dear Sarah, the smallest, a small
business owner. You know, it knows that Sarah is a small business owner because
it's on the buyer persona, on the target audience we
created earlier in the course. And you see here
all the features, the advantages, the
benefits of the course. So this is written in that specific
copywriting framework. Fantastic is outstanding guys. So this is one example. Let me stop sharing here. And again, before we move, you see here that the framework is that what the features, advantages and benefits,
let's change this. So I can come here to the chat and I can copy and paste
in a new conversation, or I can edit this if I want. So let me grab another one, the before and after breach. Let's see what we have. So I will still say, Okay, write a complete sales page to sell an online course
about email marketing. Use there. Let me change these. Use the before and after breach framework and right with our buyer persona in mind. Let's see what we have now. Let's see if the
framework changes. And that's my suggestion. Choose two or three frameworks and generate different
sales pages. For each one of these, read the sales page and you can use the one that
is most optimized. So you see here is
saying before you are struggling to reach
your target audience and get poor results. And after, what if
you could learn proven strategies and techniques that dramatically
improve your business? And the bridge you see here, here at my company, you, we help people like you
with this, this and this. So you see that he's super
optimized specifically for your target audience
and following the framework that
we're suggesting here, I hope you do this from now on because
you're alive will be way easier to sit down
and write these pages. When it's ready, you can add it, make sure it has your style. And after that, you
can just test it with your clients and see
the sales coming. See you in the next video.
14. Ads: Creating Facebook Ads with ChatGPT: Hey guys, Welcome
to this new section here in the chat GPT course. Unhappy because this
section is really important for me and for
most of my students. Because here I'll show
you the easiest way to start creating ads with GPT. We're talking here
about Facebook Ads, YouTube ads, google
ads, twitter ads, and adding all these
platforms that you want to promote is important because
when we're creating ads, we have usually
very small number of characters that we can use. Also, we need to catch the
attention of your viewer. If they are on Facebook
or if they are on Google, you need to catch their
attention with your headline, with your photos, with
your ad as a whole. And IGBT can help
you to do that. Optimize for your
target audience, optimized for your target
portfolio buyer persona, which is the wonderful
anode standing thing. So what we are and this
is super-simple guys, the prompts are really simple and you will see the
results are great. So let's jump right
now into chat GPT. We are using the same
chatbox that we use in prior lessons to define
your target audience. If you have not do that, if you don't have a target
audience here today, CPT just write down a
prompt saying, Hey, help me to define my buyer persona and tap
JPEG will ask you follow up questions which will
help you to define that once you have that and if you are watching this
course in order, you already have
that in this video. We are creating Facebook ads and let me show you
how easy this is. We come here to chat UP team, and we just type right
Facebook ad to sell. And here you will
add your product. What product do you want to
sell on this case, let's see, let's imagine that we're selling a digital marketing course. To sell. Digital marketing course. Make it optimize it
for my buyer persona. So by doing that, we are asking tough
GPT, a simple thing. Just write the ad and make sure that it's optimized for
your buyer persona. Chat DBT already knows
all the pains that the dreams of your buyer
persona, everything about them. So this will be a super
optimized and Target ad for this group of people that are your
target audience. So let's see what happened here. Here we are waiting for
diabetes they insure. Here is an example
of ad that you can use to sell the digital
marketing course. And you see here the good thing or the
thing that I love guys, is that GPT is also dividing all the ads
on different areas. So you see here
headline and he's saying mustard digital
marketing width. And you put your
company name course, the body of the ad. So you can, when you're
creating ads on Facebook, e.g. in this case, you know, if you already created that, that in the platform Facebook, you have an area where
you see headlines. So all you have to
do is just copy what Chad DBT is giving you
here and paste it there. We have an area
which is the body, the main copy of your
ad you can use here. The body copy you see as a small business
owner, entrepreneur, you know how important
it is to stay ahead of the car for
digital marketing, that's why we are
excited to offer you as close if digital
marketing course. So this is written not only optimize in a copywriting sense, but it's also optimized
for your target audience, which my opinion is
mind-blowing and doing. Are you having the possibility
to create this adds, this fast, is fantastic. So you see here with this course you
will learn and you have all the things
that they will learn. It also gives you
a call to action. Enroll now, sign up now and take your digital marketing to the
next level with our course. And all you have to do is
just copy and paste this. Let's create another
one really quick. This is a little
bit more advanced because now as you see
here in the prompt, we are asking chat GPT to
create the same Facebook ad for an e-mail marketing course that is focused on
a buyer persona, but also, and this is important guys because
this can take you hours on the Facebook platform when
you are creating an ad to try to figure it out
and define for your ad. So we're asking also provide their ideal target audience that we need to use on Facebook. I mean, only this part will
save you time placement. So we're in Facebook. Are we posting on Instagram
or on Instagram feeds? On Facebook feeds. On Facebook news on the groups. Where, what is the
placement for the ad? What is the budget? How much we need to invest
based on your suggestion, and what is the duration
that we should run this ad? Let's see what we have here. This is a complete problem and I want you to use this
one if you are really creating Facebook ads
because this is more advanced and is optimized
for your target out is, as you can see here, my target audience name is Sarah and Chuck GPT knows that. And he's saying here, Hey, we have this ad for Sarah,
your buyer persona. Excellent. So we
have the headline. The body copy is writing this, and at the end of this brown, we're just waiting for IGBT now, it will show us the placement, the target audience, the budget, and the duration of your ad. And this will save you ascites all you hours of your
time. Here we go. Target our small business, small business owners and entrepreneurs who are interested in email marketing and wants to improve their
results ideal range, which is another thing
we need to define on Facebook when
we are grading and add 30-45 years old
placement, where should tell? Well, should Facebook
show this ad saying, Hey, this ad is
recommended to be shown on Facebook and
Instagram new fields. And the budget is saying $500
for a two-week campaign, that's totally up to you. You don't need to
spend this money. This is just a guess by IGBT. So you can start with
$5 a day is up to you, or you can go with
this suggestion and the duration is 14 days. The call to action is Enroll. Now, this is wonderful. I hope you try this and I'll
see you in the next video.
15. Ads: Creating Google Ads with ChatGPT: Okay, in this video,
we are using GPT and artificial intelligence
to create Google ads. And you can use the same
process and showing you here to create any other ads in
any platform on Twitter, Facebook, or any platform
that you want to invest. This process is great. It will save you hours of time. And let me show you
how easy it is. I have a specific problem
that is super-simple, and I want you to
just copy and paste, use my prompt and customize it, optimize it if you need
more details on your ad. This is what I have
for OPT right? Google search at optimized
for my buyer persona. Again, I already knows
my buyer persona. If you, if you didn't define your target audience or your
buyer persona here and GPT just open a new chatbox as the TAT helped me to
define my buyer persona. Hit Enter and it will ask you follow up questions
and you will have your buyer persona already on that same chatbox
without open a new one, you continue with this
problem about creating. That is about creating the goal at or any apps
that you are doing. Okay? So this is what we have, right? A Google search ad, which is one type of we will add that is optimized for
my buyer persona, selling an online course
about digital marketing. And here it comes. The important part, include
on what you are generating, the handling of the ad, the description,
the display URL, the final URL, the keywords
that we need to use. This is fantastic. And the ads extinction that
we can use on Google ad to improve and have higher
conversions with the ad. So let's see what DBT is
generating for us here. And again, you can
use this system for any platform where
you are creating ads. So we have here headline master digital marketing
with our course description. You have the description here. Here we have the display URL, the final URL
suggestions of that, the Keywords, digital
marketing course, online marketing course, Small
Business Marketing course. This is all based on my target audience,
which is fantastic. At extinction for this ad is recommended to
use the side links. Take extinction. And it also gives you
exactly what you need to do. They enroll now call extinction phone number
to your phone directly. So this is ready to go guys. All you have to do here
is copy and paste on Google and you have
all your ad running. You can do this for other ads
on Google, like video ads. Help you to write the video ads, also helping you to create shopping at if you
sell products with Shopify and you want
to use Google ads to promote that or any other
ads that you can create. I hope you liked this. Try it right now. Even if you are not creating
an ad for real, this is fun. And I'll see you
in the next video.
16. YouTube: Getting unlimited video ideas: In this section we'll talk about how you can use chat GPT. If you are creating
YouTube videos for your brand,
for your company, for your YouTube channel, or for any reason that you want
to create YouTube videos. And this is not only this section is optimized
for YouTube videos, but if you create, if you want to create
videos in general for Facebook or even for your
own website, that's fine. You can still use
some of these ideas, some of these strategies
here for any, of any goal that you have
related to creating videos. So this area is, this model is separated
in three main steps. The first one is how to get unlimited video
ideas which IGBT. The second one is
how you can create a complete video script for your ideas for the videos
that you are creating. So if you said the other,
I don't know what to say about how to five key things to start with digital marketing, let's say, let's imagine
that, that's my video. So why, why do you need to say what are the
five is try this. You can ask IGBT that and I'll show you it will
create war by War, everything you need
to say on the video. Also, the third one, really important also for
YouTube is the YouTube SEO, which IGBT will optimize your videos to
make sure they are first on the rankings when people are searching for
the keyword that you use. So let's start with the
unlimited video ideas. Right now, we go now to chat GPT and we will add a
simple prompt saying, right, let's see here, right, ten YouTube video ideas that I can create for
my buyer persona. Again, we are always in this
course using the buyer, the same chat where we have the buyer persona because
serendipity knows this person, this out is this
target audience, and it will suggest you ten
ideas for this buyer persona. I didn't give any suggestion
about digital marketing, email marketing, but
it knows already because they know
my buyer persona. And you see here the
result number 15, e-mail marketing strategies
for most small business. And you see it January, start generating
all these ideas. If you don't have a
buyer persona or if you want ideas about a
different subject, not the ones that you have
on your target audience. You can also do that. Come in here saying, let me copy this, right, ten YouTube video ideas
about chocolate cake. E.g. you see here, sure, here ten video ideas
about chocolate k, the ultimate chocolate
cake recipe, how to make flourless
chocolate cake, vegan chocolate cake. And this is actually interesting
because I always use the chocolate cake
example on my courses. I teach digital marketing. We have several courses and I always use a chocolate
cake example we did in some courses
are very deep keyword. Analyzing this tribe, analyzing the keywords for a specific
ads we're creating. And one of the keywords that we use often is the chocolate cake. So I see, I know the keywords. I see the suggestion
that psychopathy is given here for videos are using the keywords that we
saw in other courses when we analyze in details every
keyword about chocolate cake. So you see e.g. the
vegan chocolate cake, the flourless chocolate
cake is very popular. Also. Chocolate cake recipe
is another keyword. So the keywords and seeing here, and that makes me excited because this also
add keywords that are being searched by people
on Google and YouTube. So this is how you get unlimited video ideas
for your videos. In the next video, I'll show you how you can write a script. How you know what to
say on these videos. Let me show you.
17. YouTube: Creating a complete YouTube video script: Excellent. Imelda,
we have video ideas. We have ideas that are great
for your target audience. You are excited with ideas. You think these videos
will actually be well-received by your hours and they were like it, fantastic. Now it's time to start
creating the video. How do you start?
You need a script. Sometimes you can just turn the camera on and start
talking about the subject. But most people are more
comfortable with a script, a war by war texts, that is saying what you
need to say on the video. We can generate that in
seconds here on top GPT. Let's do that right now. So let's analyse the
ideas that we got in the last video,
in the last lesson. And let's say that we like. Let's see here, strategy, the idea number 15, e-mail marketing strategies for a small business owners, e.g. let's copy this one. And we come here and we
will add the problem. So the problem that I have, let me grab the problem
here is this one. This is the problem. Write a complete YouTube video about you put your
topic there that is optimized for and you put your target audience and
is around x minutes long. So this heat in the topic area, I will delete these and I
will add my video idea, which is five e-mail
marketing strategies for small business owners. About them. Ippolito here, exon, and
the target audience, instead of typing the
Trans-Pacific target Alice on this case chat GPT already knows my buyer
persona, my target audience. So I will just delete
this and I will add for my density here, my buyer persona, It's
around x minutes long. Let's put here 5 min long. Let's see what
happened. Let's see is generating the script for us
is saying Yes, of course. Here is a complete YouTube
video script for a video about the e-mail marketing
strategies for business owner that is
optimized for Zara, which is my target audience. Excellent. So you see here
it's giving me the title. Fantastic. Is there five e-mail
marketing strategies for small business owners? It gives me an introduction, war by war, what I
need to say on camera. So you see here, welcome, welcome back to my channel. Blah-blah-blah. Yeah. And he's riding down the strategies and
all these will be around five-minute long depending on how fast you speak. But it will be around
that the chat is calculating the script
to be that long. I hope you like this.
I hope you try. You can try this with any ideas that you
have, any titles. And it's here for you. All you have to do now, you have no excuses anymore because all you have to
do is just print this out and sit in front of the
camera and start recording. Or you can even if some people, some students, they don't like to be in front
of the camera. So another idea could be to use stock images or a stock videos
that you can get from the, from the Internet and use
that with the voice over. So you record only your voice and you put in the
editing software, you put the images
and the videos or images for your
company, your products, and you start talking about all these five strategies
that is showing here. This is how you create
scripts for your videos, which IGBT, I hope you do this. I'll see you in the next video where we are working about, we were working with YouTube
video SEO optimization. We will optimize this video to make sure it's first on the, on the search result when somebody searched for your
keyword, See you there.
18. YouTube: SEO with ChatGPT: Okay, Let's talk about YouTube, SEO and how you, how you can use such
a PT to improve that and make sure you
are first on the results. Here we have the YouTube Studio, this is the YouTube website. And here we got some
important things for SEO. The first one is a title, we have the thumbnail, also. We have the description
of your video. And one of the most important
things, what it is, it is here we have the
tag, the video tax. That tax are keywords that will show and will help Google
and YouTube to make sure. Tell them more information about your video to make
sure they show this video when somebody is looking for what you have here. We will use IGBT to
determine the title, the description, and the tags, the keywords for this video. Let's use that. Here we have the video title, which is suggested by IGBT. This is the topic
that we are using. We will ask first to write, let's say 1020 keywords that tax that you can use
on your YouTube video. How many do you need? Ten or 20 unit? Actually, the independence of a few things depending of
how long the words are. Because if you come
here to YouTube, you see that the limit right
now is up to 500 characters. I mean, you can have
ten keywords that get to 500 characters
because it's not worth, it can be phrases also,
like in this case, how to create a
professional website in 30 min is a long keyword, different than just
using WordPress, which is just a word
with a few characters. So the plaintiff,
how many characters? The main thing is that
unit 500 characters. So you can come here
to charge UP team. Say, Right, let's
say 20 keywords. For my YouTube video about
actually not key works at tax. For my YouTube video about
and you've paste the subject, the title of the video. Separate. Then by comma. Let's see shore here, 20 tax for a YouTube video
about email marketing. And it's not separated
by comma, but it's okay. You see here email marketing, small business marketing,
segmentation, personalization. These are all keywords
that people use, all YouTube to search for the specific title for this specific subject
that you have. So all you have to do
here is just copy and paste each one of them to
your YouTube tag, aria. If actually tangibly t gets
you separate by comma, you can just copy all of
them and paste it there. That's the tax also we
need to define the, the next thing will
be the description. You see here. We have
the video description, which is also important
because it has to have the keywords that
you are targeting here. So if I go back to tag GPT, write an optimized
description for this YouTube video using the main keywords and tags. Let's see. Shore here is optimized
description for a YouTube video. And you see here the title is here again, we see
the description. This video, we'll share five essential email
marketing strategies. Blah-blah-blah. All you have to do is just copy and paste. This should be fine. Next, we need to
define the title. I mean, you may be thinking there we
already have the title, why we need to find the title? Because sometimes you can
optimize a title even more. So this video is about the five e-mail
marketing strategies for small business owners. But maybe there is a more attractive way to
rewrite this, this title. So we will copy this title here. And we will come here and say, write ten other variations
for this YouTube video title. And I paste the title. And we see shore here ten other variations for
this YouTube video title. And you see here
email marketing, one-on-one fight is try this
for small business owners. I like that even better
than the original one. Next, boost your sales with these five e-mail
marketing strategies, expert email marketing
tips for small business. The Ultimate Guide
to email marketing. I mean, you can just read
these and see which one do you think on European is more appealing to your audience? Which one is the one that have the keywords? Really important? It has to have the keywords. I mean, if this is about email marketing and I don't
have the e-mail marketing. I have something like
the five strategies to exponentially
grow your sales. I mean, fine defines what
IN half on the video, but it doesn't have
the main keyword, which in this case
is email marketing. So keep that in mind. Choose if there is any
other one that is best, better than the one that
you originally have, you can just use that one. I like this one,
e-mail marketing, one-on-one, five strategies
for small business owners. I liked this one because my
target audience is most, for email marketing is most of people are beginners, right? So this is one that
will work for me. You can also ask
Chuck GPT, right? 15 more, 50 more, fitting, more
titles. I want more. So you see that it
will start generating more and more tiles based
on your original title. I hope you use this. Remember tags, description,
and title you with this, you will optimize your
YouTube video for SEO. And I hope to see you
in the next lesson.
19. Reviews: Analyzing reviews and optimizing your products and services: Hey guys, Welcome to
this model here we will analyse the customers
reviews which IGBT. And this is one of
my favorite topics because usually I have products, I have online courses, you sell your products, maybe you have a restaurant. Maybe people are leaving reviews
to your company on Yelp, on Google Maps or anywhere. Many people can leave
reviews like almost everywhere today
on the Internet. But the main thing here is that usually you as a small business owner
and myself included, I don't have time to spend to spend hours reading
all these reviews. Sometimes I read the reviews, but honestly, I mean, we will receive like 100 reviews every day for
the online courses we have. And it's almost impossible
for me to sit down, read each one of the
reviews, analyze, and see what we can do, how we can use these reviews
to improve your product. Because the reviews,
the main thing of the reviews guys is not just to get you more
clients, which is important, but also the reviews
can help you to optimize your products, to optimize your services. That's the main thing. This
is mind-blowing and you can do this really fast, which IGBT. So basically we will analyze
two types of reviews here. We will analyze top
reviews, positive reviews. And we will say we will fit the reviews to
chat repeated GPT. We will give their
reviews to chat and the chat will provide
to us what are the things that customers liked the most about your
service or your products? And also we will provide
the negative reviews to the chat DPT to see which
are the improvement, what are the main
suggestions to improve the product on the
negative reviews? How we can make these
negative reviews 100% happy. And we can figure that out
in seconds, which IGBT. So let's jump right now to the chat and take
a look on that. So before we go to chat GPT, Let's grab your business
so you can go now to your business page to where your customers leave
reviews for your company. In this example, I'll use the Miami International
Airport just as an example. I love the airport. I have nothing against it. This is just for educational
purposes. Okay guys. So here we are on Google Map. You can see here, and this is the Miami International Airport. We see here on Google
that it has 4.0 reviews, stars forming zero star reviews. It has over 43, 43,000 reviews on Google Maps. So if I click here on
the reviews just to access the reviews and I'll go, I felt I sort by the
highest rate in first, I select all the reviews or most of the reviews
that I can select here, I just copy the text. I go to chat DPT and
I write these brown. Look at this. What my customers
are most satisfied, satisfied with based
on these reviews. And I just, I will just paste the reviews
here and hit Enter. You see chat DPT will read all these reviews and we'll
give you a list of things, what people like the moles on your business
and your services. You see in here that based on the reviews or the customer
service efficiency, clean, cleanly, cleanliness organization of the Miami
International Airport. Many reviewers also mentioned the airport convenient
location and easy to access transportation. Make a list of all
the benefits of all the positive points
based on the reviews. Let's see if we have analysed. I like usually when we have
at least a number Lisa, you see here warm reception
at carrying associate. Great location for business
in downtown Miami. Is it easy going and self-help, airport, helpful and
efficient stuff, well organized and well maintain great variety of
restaurants, stores, easy to follow instructions, clean and spacious,
well-connected, beautiful decor. And you see all these
positive things that people like
about the airport. So if I'm the owner of
the era and the manager, let's say I read this. I said, Okay, guys were, guys were doing a
great job on this. Let's keep this as it is, or let's improve this even more so people are even happier with how well organized and how warm people
are on the airport. Cdc's, these are the
positive, positive reviews. Let's analyze now the
negative reviews. So we will use
these prompts here. What are the biggest suggestions from my customers based
on these reviews? So let's go with that
one and now I'm going back to my reviews,
going to the top. And I will select only here
the lowest rate in first. So you see the one stars, the one-star reviews first. So I'll just select
or select all these. Are most of these
how many we have? We have a bunch of
one-star reviews to let me select here. We always have negative reviews, doesn't matter what
business you have, you probably have negative
and positive reviews. That's how life is right? Now, let's select up to here, just as an example, copy this, go back to chat DPT. Again, we have the
prompt saying what are the biggest suggestions from a customers based
on these reviews? You can rephrase that in any other way if you prefer.
Let's see what happened. Based on the reviews. Some
of the biggest suggestion of customers are
improve the cleanest. Throughout the airport. Specialty restaurant air
vents and baggage claim iris increase staffing levels to reduce waste
time on TSA? Yeah. Check-in points, improve
communication with passengers, provide better food, upgrade, and modernize the
airport infrastructure. Okay, So you have
some ideas now, instead of reading all
this review reviews, the IGBT is making us summary
for you of everything that people are suggesting as improvement for
your business. This is how you can analyze
reviews which IGBT. I hope you try this and I'll
see you in the next video.
20. Bringing all together: Okay guys, Welcome here to
the last model on the course. I'm excited to see you here and he will bring
everything together. We will talk about everything we learned so far in this course. So you and you understand exactly all the power that
you have now on hair, on your hands with
DBT and how these can help you to take your
business to the next level, your marketing efforts, you will save hours and hours of time. So what do we need so far? We start with introduction about a general chat GPT concept, how to create your account. You did that. After that, we move to the content calendar. I remember my promise
to you on this course is to help you to
use chat GPT to show you the step-by-step
process on how you can use chat GPT to create a
complete email marketing. Email marketing or complete
marketing campaign. Everything you need,
let's say you don't have anything planned for
marketing, digital marketing. Now, you have because
of this course. So we created a complete, complete content calendar
for your company. So we define this content
calendar for social media. We define which social
media you will be using. We created Plan of the
type of content you will create in a regular basis and how often you will publish that. Also, I show you,
and this is one of the, I love this one. We'll show you how to define
your target audience, number one, and how to define
your your buyer persona. Guys, over the years, I worked with lots
and lots of students, hundreds of students
and clients, helping them how to build and how to optimize their
target outings. And this is one of the
most difficult one because people sometimes don't
know exactly who they are. Who is the, who are
the target audience? Are people 20-303250? And what are their interests? I mean, I have people
usually do have an idea, but it's difficult to have it all organized and beautiful, which IGBT in seconds. Within that. This is also the base for all the cores because now that we defined
your target audience, we will build in top of the
target out is we will start creating all these content
for your marketing campaign. After that, we create a
social media post optimizer, which IGBT, we use GPT-2, right? Optimized blog posts and
articles for your website. Fantastic. Unlimited articles you can just create one every day
or two every day. It's up to you. We develop and complete
email sequence for your e-mail
marketing strategy. We create a sales page using six different
copywriting frameworks, the aida option, the US, the unique selling
proposition option, and various other frameworks
that charge BTU's to write this sales page to make
sure the sales page are irresistible
to your clients. So when they see your page, they want to buy your products that what we want,
That's what we want. After that, we
start creating ads, which IGBT, we create Facebook ads and Google
ads on this example. But remember, you
can Use the chat to create ads in any platform that u1 super optimized ad based on your target audience
and your buyer persona. Also, we use the chat to
create a plan and can with unlimited video ideas for your YouTube channel or for any videos that
you will create. We use it to optimize the SEO, to write the war by war script of the video that you will record
and all that. Other of my favorites is the analyst customer
feedback, which IGBT. Usually, I'm not sure
if this is your case, but if you receive reviews
from your customers in Google, on the app or any platform, usually you don't have time or it's difficult
for you to keep reading all these reviews and
especially to use what your clients are telling you to improve your products
and services, right? This is called guy's. All the reviews are gone, the negative and the positive
reviews and WeChat, DBT, we can grab all your reviews, Show it to chart GPT and say, hey Chad, make a list of all the suggestions of
these negative reviews. Hey Chad, make a list of all the wonderful things that people are talking about
my products and services. What do they like about my
products, About Me services? The chat makes you at least this is what we
accomplished so far. So now you have a complete
marketing strategy. You have the content, you have everything you
need to start building your online presence and reaching people
all over the war, increase yourselves and take your business to the next level. See you in the next video.
21. Final project ChatGPT class: Hey guys, welcome
to the last lesson. Heat on the class and happy
to see you here you are. Here we are in the last lesson
of this Skillshare class. And now this is really
important because now we're talking about the final
project for this class. And in order to
complete this class, class and have the best results and actually apply
what you learn. I invite you to complete
these final projects. So here we are in the
class, we scroll down, we click here on
projects and resources, and you see the
final project here. This is fun and again, this is important to apply
and get the resource that you want with the strategies
Wheeler here in the class. So as a final project, I invite you to do two things. First, we will generate, as we did in the class, the buyer persona
for your business. So copy that buyer persona we generated with
within Changi PT. And you can pace here
as a new project. That's the first part. And the second thing
you need to do is create a sample of a blog post that we did that here in the class using the
prompts that we are using. So you have exactly a similar
result that I showed you. And also you can post that
in the projects area. So this is how we do it. We click on Create Project. Excellent. We interact
project title in the project description. First, we will paste
the buyer persona. We said number one, and you paste the buyer persona. And number two, we
paste here the sample of a blog post or blog post
we created with chat GPT. When you are ready with that, you can also feel free to add images or video if you want. And when you are ready, you can just publish your project. This is great because
by doing this, you are sharing the project
with me, the instructor. I will be really happy to
see your project here. And also you are
sharing your project with the community of students
we have in the class. And by doing that, you are
opening years mission, your project to receive
positive feedback. We have a great community here. I hope to see your project and thank you so much for
taking this class.
Diego Davila, Entrepreneur and Social Media Innovator
