ChatGPT for Marketing: Create High-Converting Content Fast | Lucas Dal Molin | Skillshare

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ChatGPT for Marketing: Create High-Converting Content Fast

teacher avatar Lucas Dal Molin, Entrepreneur

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      1 - Welcome & What You’ll Learn in This Class

      1:56

    • 2.

      2 - Getting Started with ChatGPT: Account, Interface & Prompts

      6:17

    • 3.

      3 - Planning a Marketing Calendar with ChatGPT

      5:35

    • 4.

      4 - Understanding Your Target Audience with ChatGPT

      6:18

    • 5.

      5 - Creating Instagram Content (Posts, Carousels, Reels & Stories)

      6:34

    • 6.

      6 - Creating SEO Blog Articles with ChatGPT

      5:47

    • 7.

      7 - Creating Sales Pages and Websites with ChatGPT

      4:58

    • 8.

      8 - Creating Facebook Ads Campaigns with ChatGPT

      4:51

    • 9.

      9 - Creating YouTube & Tiktok Videos (Long-Form & Shorts) with ChatGPT

      5:28

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About This Class

Unlock the power of ChatGPT to supercharge your marketing strategy!

In this class, you'll learn how to use ChatGPT to create high-converting content for ads, social media, landing pages, emails, and more — all in minutes. Whether you're a freelancer, entrepreneur, or digital marketer, this class will help you save time, increase productivity, and get better results with AI.

You’ll discover practical tools, prompt templates, and real-world strategies to:

  • Write persuasive copy in seconds

  • Generate endless content ideas

  • Automate social media posts

  • Optimize email marketing

  • Craft powerful sales messages

No prior experience with AI or copywriting needed. Just bring your marketing goals — and we’ll teach you how to reach them faster with ChatGPT.

Meet Your Teacher

Teacher Profile Image

Lucas Dal Molin

Entrepreneur

Teacher

Hello, I'm Lucas. welcome to my SkillShare profile! 

 

My Mission is to help entrepreneurs and small business owners to spread their message all over the world and make a huge impact in the life of their fans, friends, and clients.

I want to thank you for taking the time to improve your life and learn more and more, take a look at my courses. I created each one of them thinking about YOU.

 

LET's STAY IN TOUCH  :) 

Step #1: Follow me in my Instagram) > Click Here  Step #2: Subscribe to my YouTube Channel to get weekly videos with the absolute best marketing strategies to grow your business and your brand in social media. See full profile

Level: All Levels

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Transcripts

1. 1 - Welcome & What You’ll Learn in This Class: Welcome to the complete hATGPT marketing class. It is a great pleasure to be with you during this class, and throughout this course, you will understand how to use hatGPT to improve your marketing or start a business from scratch. This course is aimed at students and enthusiasts of digital market freelancers, entrepreneurs, content creators and copywriters and also for anyone who wants to grow using artificial intelligence. This course will serve you if you already have a business and want to leverage it further using the power of Chat GPT to boost your marketing, or even if you are seeking knowledge about Chat GPT marketing and wants to start understanding the subject better. You will understand and learn things like how to write better prompts, how to create a complete marketing campaign, how to generate content for social media, websites, for blogs, and much more. It is an extremely comprehensive course for you to understand how Cha CiPit helps you with your marketing. You can create sales pages, ad copy, videos, and much more. You will also learn to create posts for social media, blogs sales pages, ads, videos, and also at the end of the lesson, you will need to create a real marketing project using Chat GPT, and you will be able to choose, for example, a social media post, a blog article, an advertisement, or even a landing page and you will then send me the result. Once again, it is a great pleasure to be with you during this lesson and let's build this knowledge together. 2. 2 - Getting Started with ChatGPT: Account, Interface & Prompts: Welcome to another class. In this class, we will learn what HGPT is, how to create an account on HGPT and how to give good instructions, good commands to HGPT. Step number one, we need to type hat GPT in Google and click the link, right for from OpenAI. Then we can enter, for example, through this link or just type chat dotpen.com. Then you will be able to create your account easily and practically. You will be redirected to a page like this and just click here on Chat GPT. When we do this action, you'll need to log into hat GPT or create an account here with this button. If it's your first time using it, I have an account, so I'm going to click on Login and you can create your account using Google. It's very easy. So I click the login button and I will press the button to continue with Google. If you don't have one, just click here and it will open a page like this for you to create an account with your email or with Google. I will select to create the account with Google. It will redirect me to Gmail, and I just need to confirm there in my email to create an automatic account. Inside here, I'm already in Chat GPT, and the first thing we need to understand is what is Chat GPT? It is an artificial intelligence in the form of a chatbot created by OpenAI. It will be used to create text content, generate marketing ideas, and answer questions. It will basically be a 24 hour assistant that we can use in various areas. For marketers like us, it will serve as a personal assistant 24 hours a day, seven days a week to help us create posts for social media, to create ad copy, to respond to emails, create sales funnels, create sales pages, to help us with SEO for blogs, to create video scripts, and much more. So it will help you both with your content ideas planning and also with the very construction of marketing campaigns. It is very efficient for that. We just need to start creating prompts here to us and start giving commands to chat GPT. For this, we have a structure that will and basically what is a prompt? A prompt is an instruction, a message, a command that we give to hat GPT. It's what the artificial intelligence needs to understand what we want to define the audience we want to talk to, to define the style, the format, the tone we are talking with our prospect, and how does this formula for hat GPT work? It needs to have a goal, a context, a format, and a tone. Example, I want to create a campaign for sales on Facebook ads using a reals format with a humorous tone. So I provided context. I was specific with HAGPT. It needs you to be as specific possible. When you give a generic response or command, create an ad for Instagram. It does not know what you sell, where you want to advertise, who your target audience is, so you have basically no information for CHAGPT to give you a quality response. It will indeed fulfill what you asked, but it gives you a generic response too. That's why it's important. Here's an example, see, of a good prompt versus a bad prompt. A bad prompt will mean you're telling it. Create a marketing post Abbas the Mabo. Now a good prompt. You will be specific like create a carousel or Instagram promoting a digital marketing course for beginners. The audience's young entrepreneurs use casual language and also include a call to action at the end. And you can go even further. You can give the price of the course. You can provide more details, be even more specific. This way, HAGPT will create an even more persuasive carousel and much more optimized for you. Here are some tips for you to create good prompts. Be specific, who you're talking to, which platform, what your product is. Mention the format if it will be a post, a carousel, a reels, a blog. You have to state the tone you want for this post as well. More professional tone, an urgent tone, a persuasive tone, a humorous tone. You can ask it to add Imoges hash tags, and you can also ask Chat GPT, act as a marketing professional, write like a copywriter. You can provide context also to Chat chiPT and this will be very cool. I'll give an example. Act as a digital marketing professional, write a Facebook ad for a free course on Instagram growth, use a persuasive and confident tone, Saudis asm. I gave the command and was very specific here for HAGPT. It already created then our ad for our promotion. You can notice how it was specific and how it brought relevant information, and you can be even more specific if you want. Another example, you can ask for three ideas for a TikTok video to get more clients using artificial intelligence tools. Make it have engagement before 10 seconds. I asked Chat GPT to give me three ideas for viral TikTok video. Isn't it cool? Did you notice and understand the potential this tool has for your business? I hope you like this lesson and it is just 1% of what we will see throughout the course. H 3. 3 - Planning a Marketing Calendar with ChatGPT: Hello. In this class, we will understand how to use HAGP to create a plan, a marketing calendar for our pose, and I will be showing throughout this course how we can use all the planning that hGPT creates to promote our own course. Yes, this very course on HAGPT for marketing. So in this video, in this lesson, you will learn a bit more about how to create a two week calendar for hat GPT, how we will get post ideas for Instagram, LinkedIn and email formats that we will publish and the objective of each of these two posts. Over the next few lessons, you will learn how to create better formats for TikTok, for Instagram, for YouTube. The idea in this lesson is to help you create your calendar. It is to organize and set up then the structure of everything that will be done afterward. Well, within Chat GP, what do we need to get started? First thing, define your product. Marketing will serve to advertise a product. In my case, I have my product, which is an online course called Chat GPT. Where I teach how to use hat GPT to perform, to improve the performance of your marketing. Who do I teach? I teach marketers, freelancers, small business owners, people who have businesses, online courses, and want to use hat GP to create campaigns, create post planning, and to grow on the Internet. The first thing, we need to be clear on who our product. Right, and also our audience, which we will see in the next class, how to define it. But after that's done, we are going to ask ChaGPT to create a calendar initially for two weeks. Then if you want, we can customize it for one week for one month. We can also adjust that. Let's use this prompt here. Reminding you, you can create your prompt and as I mentioned, it needs to be specific. You need to give an objective format. You also need to contextualize for ha GPT, what you want and also for the tone that you want. Here, I ask CHA GPT to act as a marketing professional. It will help me launch a course called CHA GPT for Marketing. I sent it here. It will create for me a two week calendar showing what I will post throughout the days. It already provided me here. Look, what I will post on Instagram, on reels, the content name. It gave me all the information here. Now, I can already have all my content organized. Look how cool day two of the first week. Here he gives me Instagram stories. He gave me the whole marketing channel I need to do. He gave me the whole organization. Once that's done. I can basically ask hATGPT to refine and keep perfecting each of these commands. Example, I can take from him. Now gave me an idea for an Instagram post. Example five ways, five ways for CHAP to save 5 hours per day. I can ask hATP to make Instagram post with five slides on this topic and include it in my planning. But if you look, see how cool it already gave me exactly what I need to do each week and each day of that week. CHATPT is very efficient. It can make a version downloadable both as a PDF and for notion. I can refine it and ask HAGP to create a slide. A carousel or Instagram on the topic. Five Ways HAGPT can save 5 hours of your day. I put it in here, folks. I already gave me these ideas and it will be very easy for you to fit into your planning. The first step, now that you have understood how to set up your two week plan, you can adapt and make, for example, a monthly format. For example, create a month of content to promote my w hat GPT market course include, for example, weekly themes like education, benefit, testimonials, launch, and also give me ideas for Instagram, LinkedIn and email with formats and objectives. I can ask Chat GPT two, but I advise that you initially create a weekly or two week plan. This way you can execute. Calmly what was proposed and then create a bigger plan. It can be a monthly plan or even a two month plan. Here is an idea for the planning. You know, and post of the month. It has already brought basically various objectives, what the post will be like, the format, and the platform. This will save you a lot of time and it will make you a much more productive person without getting lost when posting content because this way you already know exactly what you need to do and just start executing. I hope this lesson has helped you a big hug and see you in the next lessons. 4. 4 - Understanding Your Target Audience with ChatGPT: This class, we will understand how to use HAGPT to define our audience. In my example, as I'm launching a Chat GPT marketing course, I need to be very clear about who my audience is, what their pains are, what their desires are, and what their objectives are. I also need to know who the persona is. That is the representation of my audience. What would be the interest, the pains that this persona desires? I need to have this very clear for me to be able to write and communicate in the best possible way with this audience, I need to understand exactly what this audience is looking for, what the needs. So the first step is to define our offer. Then I have to tell hat GPT within that scenario of contextualizing what I'm doing. I'm launching a course called hat GPT for marketing, where I will teach small business owners, freelancers, and digital marketing people how to use hat GPT to create content. The Popo Adis G campaigns and grow your online business. And for that, I need hat GPT to help me. What is my ideal audience to start with? Please for me, everyone, three detailed segments like demographics, what goes. Then I'll ask you to create a persona for me in this scenario. After that, I'll ask you to list ten objectives, ten frustrations that this audience has when creating marketing, including I will be able to have ten objectives and desires of these people. Then I will ask him to generate content ideas for me based on that audience. Then I will validate my positioning. Based on that, how can I position my course well to make it irresistible to my consumer. Let's build it together. Folks, the first step, I will copy the definition of my in this case, my own hat GPT marketing course, which I sent by a hat GPT, along with the first prompt. Who is my ideal audience? I sent it to him here. He will now create everyone all this characteristic of my public and will send me in real time so I can delve deeper into my audience and my ideal consumer. There, it generated for me the demographic data. Age 35-55 years, it also generated for me, the gender issue, which will be for men and women. It mentioned to me here then, the education level. He mentioned to me the location of these people. He also mentioned small business owners, holdings, consultancies, beauty businesses. He got for me, got the goals, attract more online customers, you being more present in marketing, then it also gave me points about these people what they can do to reach. I generated some types here of people, who can be my ideal consumers. So three different types. I can already get an idea then of the people who will be searching about my business. That's really cool. What's the other point? I'm going to ask him to create the persona here for him to take all these characteristics he provided and define it as if it were the representation of it all. I give this command here. I will generate as if it were a fictional including name, routines, the fact that this person who would consume, my product will do. Look how cool it generated a possible buyer who will be the freelancer Fiona. It gave me the information here, the age, location, occupation, level of education. What is this person's annual right? What is the level in terms of business that she's already at? The level she's comfortable with this person's routine. Here I also have you see, what are the points where she has difficulties, objectives, her favorite social media, and also content she can consume, so look how cool, I was literally able to exemplify a person, a potential buyer of my course and delve much deeper into the problems they face, the objectives, the routine. It becomes much easier for me to think about the content I will create based on this scenario. What can I ask for? Generate then this prompt for me to delve even deeper into the frustrations and desires of this audience. I asked Cha Chipe to do it and it will generate this entire list with the difficulties and also with the desires. This way, I can make posts both addressing the pin points of this audience and also highlighting where this person wants to reach their desires. Then, fifth prompt, where I will be able folks to create a list of content speaking directly to this audience. I can ask hathPT here in where I will be able to have basically commands, literally to hammer, to hit on the pans or to really make the content actually closer to the desires of my prospect. Okay? Then I can ask her to validate. What is the positioning of my course? To give me headline ideas, value proposition ideas here for the course. Notice how I can be very objective. I can have really killer ideas to have a course that performs very well, manage to get in and delve into the pains and the desires of my prospect. So this step of knowing your audience is extremely important and you should delve into it to achieve exponential results. I hope you liked it, and now it's time for you to explore this within your business. So think about your product and ask Chat GPT to create your business persona. Big hug. 5. 5 - Creating Instagram Content (Posts, Carousels, Reels & Stories): Welcome to another class. In the previous classes, we understood how to set up a schedule, to schedule our content, and we also learned to identify the persona, the ideal audience for us to communicate with when we sell our product. Now that we have the audience and also the marketing calendar ready, it's time for us to create and get hands with content production. In this class, we will learn how to create actually prompts for using posts on Instagram, carousel posts, reels and stories. We're going to use chat GPT to come up with posting ideas so we can create right folks posts that will retain people's attention. Which will educate and engage because by educating and engaging with our audience, we will consequently sell to them. So it is necessary for us to achieve engagement and bring valuable content. So as we have already seen, we need to define the niche for our Instagram. We have already done that. Okay, guys. Here is another prom that can be used, which would be, I am creating content for my Instagram regarding the promotion of my chat GPT for marketing course. My audience consists of small business owners, content creators, freelancers, and marketers. Give me ten content pillars I can focus on for my Instagram. Buti you will say this. Well, we already understood, but I will add this prompt. Here, folks. You basically need to bring it when you input this prompt. Just say remind Chat GPT, what you do and tell it that you are publishing the content on your Instagram for the product that we already discussed with it previously. I already understood here, gave me here some pillars for us to focus on. Basically education we, artificial intelligence. Teaching about artificial intelligence and chat GPT, how to save time with teams and at work, how we can write, have proms, examples of proms, templates of proms that we can sell. It gave us several ideas on what we can focus on our Instagram. Cool. After having these ideas, we need to generate post and here we will use the feed, which is basically our business card on Instagram. Based on in the audience of my course, give me ten post ideas for the feed. What did I ask for? Each idea should contain a hook in the first line, a short caption. And three to five relevant tags so more people can find this post. I sent it to Chat GPT. He already generated these ten post ideas for my audience, which I had previously sent. Here, he already sent what would be the initial hook, the caption, and also the hash tag. I basically already have here the first post, the second post, the third post, the fourth, fifth. I already have everything created to simply replicate this and manage to bring right folks this content to my audience. Notice how we can be very, very assertive and create posts that will exactly add to our target audience. Then we have the following prom. If we want to use slides, if we want to create carousels, I can ask him the following create eight slides for a carousel on the topic five chat GPT prompts that will save hours of your work. It must include a title. It has to have headlines, some bullet points for each slide and a strong call to action on the last slide. I sent it here and you can be more specific. This call to action. You can make a call for your online course to follow, to share, so you can put whatever you want and reinforce this so I sent it and look how cool it's already created here, right? Created my slide one, the title, what it's going to be. Then slide two, slide three, slide four, five, six, seven, and eight. I already created this whole carousel of Instagram, based on what I asked him. This will definitely generate value for my audience and already bring this public to me. So very cool. Then we have here a script to make a real right? Reels is what really engages connects us and is good for reaching a large number of new people who don't know you yet. So look, create a 32nd script for Reels on Instagram about the topic, how to use chat GPT to plan amongs marketing in 5 minutes. So called No so I asked him to put a hook in the first 3 seconds, to be followed by clear steps, and Chat JPT will create the whole mechanism. All right, folks. And once that's done, here for the stories, all right, I will refresh the page and we'll be back. There, CHATPT has already created the entire script for our reels. So he told us exactly what we need to say and what we need to show throughout the video. Basically, it already gave us everything ready just for us to execute. So if you spend many hours on your planning, using HAGPT wisely is essential. After we have another prom that will help us create stories, right? So give me seven ideas, for stories that I can use this week to promote my hat GPT course, my chat GPT course. I needs to include different formats, such as questionnaires, questions, quizzes, showing the behind the scenes setup testimonials, this will generate credibility. So I put the prompt here. I will generate several ideas for me, both for quizzes and for quizzes. That's really cool Ps. This will be really cool and will also connect me with my audience. Then being able to mix posts in the feed carousel format posts, reels, stories. You have everything to connect with your audience and sell as much as possible of your course. I hope you enjoy this class and if you have any questions, I'm available. 6. 6 - Creating SEO Blog Articles with ChatGPT: This class, we will understand how to create blog articles with Chat GPT, mainly focusing on SEO. You'll be able to understand how we create prompts to bring post articles to our blog. But of course, that attract qualified audience because we will work with SEO. It's very important to have a structure for this blog to have a clear writing style and for us to be able to develop the person, attract, develop, and lead them to a call to action. Lead them to make a decision, be it to buy a course or to follow on social media for more contact. Next. So step number one is for us to research, right? What are the keywords that our audience is? Look at this prompt, right? I want to create a blog to promote my online course and my audience, right? I repeat to chat GPT who my audience is that are small entrepreneurs, content creators, freelancers, people looking for digital marketing. Give me ten blog post ideas for blog focused on SEO, optimizing for this audience. Step number one, I come here to HGPT and give this command. Great. It already told me it gave me ten ideas for me to start developing a post for my blog. Ten ways for small business owners to use HAGPT for market. It already provided which keyword is being used and why it works because it has high search volume and is specific to a target audience. It gave me several various models of various things that my audience searches for. When the audience searches, they will already find our article. This will make it much easier for us to sell because we create authority, we educate, and then we sell. Here we have another type using Chat GPT to create. Right, a pose for us. Here, it's going to create a complete pose with this prompt. What did I ask it for? I asked it to have a title, then a subtitle, and a third. Subtitle to have bullet points for each section, then a strong conclusion and a call to action for my course. I sent it to Cha GPT, so it will set up then our post. How Chad GPT, you know, how to use HAGPT to automate our marketing. Then it talks here. You know why it matters, then it talks, how Chat GPT can actually optimize this and also subtitles. I talks through brainstorming strategy, capturing attention with anyway. He basically creates everything about your post and then, he makes a strong conclusion and gets here and already talks about our cost. You managed to create a specific blog post. Folks, with different scenarios educating the prospect, then calling them to buy here you can also ask, create a complete blog post. We basically put here what we want, maintain a professional tone but easy to read and make this optimized for SEO. I can simply throw it here, get an idea for a theme. That hat GPT asked me. Let's take the first example, ten ways for small business owners. Use hATGPT. I copy and paste it here into my prompt, C. Then I put it here. Done. Ask Chat GPT to create this post in a professional and easy to read manner. Look how cool. I already created the entire post for my blog focused on SEO with a professional and easy to read tone for the entrepreneur. I got straight to the point delivering valuable content and then asking the person to join my course. Then I can ask it too, review an article, a post that we had may have already created, then suggest, improvements for SEO. Then uh also ask Cha GPT right to ensure that the correct keywords are being used, the headline is good and the content is easy to consume. You can simply enter here, L and paste down here. Then the article that we created, I'll even take an example. Look, I'll copy this one right here, that Chat GPT just generated for us. And I will paste it here. Ask Chat GP to review this article and see if there are any improvement suggestions. Look, he gave some suggestions here, improve the title and gave a suggestion for a title to make it even better. Then also a description right to improve search performance. He basically gave suggestions that can be improved. This in the blog he created. You can use this prompt to enhance a post that Chat GPT itself has already created or that you have created previously. Finally, we then placed Asteto a CTA to promote our course. After this post, write a small paragraph inviting readers to get to know our online course on hat GPT for marketing. I ask hat GPT here now, I will improve then our whole blog and create this output. I hope you like this class that it added value for you and if you have any questions, I'm at your disposal. 7. 7 - Creating Sales Pages and Websites with ChatGPT: In this lesson, you will learn how to create sales pages and websites with HAGT. We will basically define how to create the structure of the pages, how to set up our complete page. So then you can go into WordPress or your app and basically have the whole structure ready, headline, sub headline, the buttons, and what the structure of the page itself will be. Well, the first thing we're going to define for HAGPT is to contextualize, we will provide information for it. So you're going to say that you're creating a sales page for your online course. In my case, my course is HAGPT for marketing. I mentioned my audience and I tell him to help me define my value section, my value proposition and a clear sentence, he has to give me three benefits and three pains that my product solves. I'll enter here, for example, into hATGPT and give this command here to my hATGPT. I gave him the command to Ready. It has already generated the value proposition here. The benefits and three pains it resolves. Having done this, I can already have a great idea. I know that the benefits of my product will be to save time ac Bliss pam bools apoco nostaia. Add consistency to postings, increase engagement of conversions, and three pains it solves, right? It will be the lack of time, difficulty in writing copy, and difficulty in having consistent ideas, being consistent in content creation. Great. I've identified three pans and three wishes of my audience. Then based on the previous prompt, create the hero section on my landing page, which is a hero section of our sales page. I take this prompt it asks for a strong headline, a supporting sub headline, a CtA, write a text button, and also write the support paragraph. It gave me here the headline. Gave me the sub headline, gave me the pattern, the call to action, gave me here, then a support paragraph. All right, folks. This is very important within sales pages. Cool. Here, I can ask you to build a complete sales page and note that inside here are the sections. I included a hero section, course benefits. Who is the course for? What's inside the course testimonials. In this case, it's here with create three fake examples. You can just to demonstrate to you. But in this case, you come and insert the testimonials you have. Add then FAQ questions and answers. Once that's done, structure is all set and obviously you can modify this however you want. If you want to add another set, another section, you can feel free. It's just an idea, I put it here. It will then generate the complete page. Look, I generated the headline, the subheadline generated the topics here, it basically generated the sales page ready for me. I just need to copy and paste. Look, what will I learn with this course? Here are the benefits who the course is for, small business owners, digital content creators? What's inside? It even generated the modules of my course just so you have an idea. Here it talks about the students. I generated, in this case, look how nice. Then here questions and answers section. There are the questions and the answers, and then a conclusion and a call to action. Great power of Chat GPT to know how to give the right prompts. It created everything the way we ask. Then we can create, for example, a page, a website for personal branding, we have it here too, or create a simple page, my personal branding as a marketing specialist about miss action, services, testimonials, and we can also create. I'll put this prompt here for you to get an idea I then generated an about me section. It generated the services that I have that I do today generated what my clients say, a page focused on personal branding. Here we have a prompt to generate a lead magnet. How so a free eBook, for example, or a free course that we offer to people in exchange for access to their name. Here I can input this command and it gave me then here ten prompts for Instagram Growth. Look how cool that is. It generated a sales page for me to offer these prompts and get the person's lead for free. Now you can start creating your own sales pages using CHA GPTs intelligence to your advantage. 8. 8 - Creating Facebook Ads Campaigns with ChatGPT: In this lesson, we will learn how to create ad campaigns for Facebook and Instagram ads using chat GPT. We will learn how to come up with campaign ideas, how we create the copy for these ads, how we define the audience destination within Facebook and how we get ideas for design. The first thing we're going to do, we're going to use a prompt to get campaign ideas. Example, E, give five advertising campaign ideas to promote my course. Different angles, focusing on pinpoints, benefits, curiosity, testimonials. I come here to my hat GPT, and I give this following command. I will reload the page. We will send this command again. Look, I sent it here. Sha Kuta Secrits Sakura Zenon now. I already asks for five ideas, folks. It took a pain angle, it says the following. You waste many hours writing content that does not produce results. You focuses on the person's pain. Here is another about transformation. Then he already gives me the hook. He already gives me what the text will be about. It was really cool This format. Later, I can ask for a prompt from Cha Gi PT, where it will create an ad for my Chat GI PT marketing course, is basically going to say all these things and I can throw it into chat. Try to arrange it with a friendly tone here. Look, he pulled here, tally an initial hook to make the person curious to read the text. Focus here on the person's pain and also talk about the benefits. Right after that, you see a CtA, a call to action. This way, we can also create a high performance ad. We can create variations for a test, A test write a variation. I give the following command then to check GPT. Give me three variations of copy to test. One focused on curiosity, one on pain points and one on social proof. I want the structure to remain the same, only the angle changes. We kept the structure of my ad, only made it a bit more curious, a bit more focused on pain points, and a bit more focused on social proof. Now, what will this prompt be for? I want to run ads on Facebook ads to sell my course. Give me three segmented audiences to test, including demographics, interests, and jobs. Here, I set it for her for Cha hipitTT. I'll then be able to test these audiences inside Facebook ads. Here, the age, the gender, the education of these people, the interest that they might have, and what they do for work, like content creator, influencer, blogger, social media. What they do as well, they are engaged buyers, recently started a business, follow pages like a Skillshare, educational pages, and suggestion of places to appear. Here it already gave me, see how nice Here other people. I defined some personas for me to test. This here is really cool. Then it gave me three different types of audiences to test and see which audience performs better. Then it gives me here a briefing for the designers if I am going to use it, for example, or even if I am going to use it, do it on Canva. In another place, I saw a briefing for the designer to create within Facebook ads, define my project audiences messages. Basically, I can have the entire project to do later, a highly performing ad. Finally, I can even ask Chat GPT to analyze my campaigns. Look how cool I come here, I'm running the ads. I can provide this information. Here it's fictional, but you can say how many impressions, how many clicks? What was the CTR, the cost per click, how many purchases? What was the ROAS? I asked Chat GPT to analyze what I can improve here. Look, the CTR is performing well. Here it is. It's okay. It's a low cost. I'm not paying very much. What can I improve? I can improve my conversion. It's at 2.5. What can I do? I can improve my ROAS, I can have a ROAS of 2.5. Give me suggestions to improve the ROAS, improve my landing page, improve my target audience, test my creatives, improve my funnel as a whole. This will perform and increase my products performance. I hope you enjoyed this lesson and if you have any questions, I'm available. 9. 9 - Creating YouTube & Tiktok Videos (Long-Form & Shorts) with ChatGPT: We've reached our last class where we will learn prompts for using in long video formats, shorts, and also for TikTok. After all, posh. TikTok and YouTube shorts videos are the same thing, the same format, they engage in the same way, so much so that a video that goes viral on YouTube shorts also tends to go viral on TikTok and vice versa. We are going to learn how to create right guys structures to make videos go viral both on YouTube shorts, TikTok and on traditional long format so first, let's see how to create a content format. Long. Let's give an example. I have a YouTube channel about hat GPT marketing. I want ten formats of long videos, including titles and a video structure with three to five bullet points. I come to hat GPT. I ask him for that and then he generates this list of ten long videos. All right, ideal for my audience. Then I will resend. A put C page save and now it will create videos 8-15 minutes that perform well on YouTube in a long format. Here, look, it basically already gave me an example, a structure of my video, how it works. Here. Basically, it already gave me ten content ideas that I can create or also what I should say in each of these videos. This is sensational and the prompt is very simple, as I showed you. For this second prompt, it will ask the following. Create a complete script for a ten minute video on Chat GPT where it needs to have this title, how to use hat GPT to create a monthly content plan in 10 minutes. So for example, you might have asked Chad GPT. You asked for it to give ten ideas. You then asked it to create a complete script for this video. That's what we're going to do. We ask here, for it to create, to have a call to action, use a conversational tone and keep engaged. I ask Cha GPT. He will create the complete script for this video. The first 30 seconds, the narrative, what needs to appear on the screen. He can do it in a very personalized way and our work on the script in short, goes to zero. Guys, This is very well. Another thing, I can basically ask it to create the title and description. I want to optimize my video for SO, create the description for this video. Basically create the title, optimize for SO. I can come here and ask for that. For Shad GPT, in this case, I'll pause just so it doesn't keep writing. Now I asked the following. Create a title, optimized for SEO, SEO and also do basically a the caption, the video description. We also have here a video, right, and another prompt for us to make a 12 minute video actually for the 12 minutes of my video talking about these topics. Here we're going to talk about YouTube shorts and TikTok. When I say YouTube shorts, always remember that a TikTok will be the same format. Here I can ask. Give me ten short video ideas for the following topic, hat GPT for social media marketing. They need to be approximately 60 seconds long, include a hook and a call to action. It will give me ten content ideas that I can use for both YouTube shorts and TikTok. It has already set up this plan here. ACID pass part paid. Look how cool. I already generated all the planning for me. I can ask it the following. Create YouTube shorts with less than 150 words on the following topic. It needs to have a strong hook, a clear explanation, and a call to action at the end. Then I sent it here. And he will basically create a script for YouTube with less than 150 words on how to use hat GPT to create viral reels. He also set up my entire creation process with the strong hook I requested, a clear explanation, and a call to action at the end. Then I can ask for variations of hooks, for example. Sometimes what performs in the video are the first 3 seconds. That's what matters most whether the person watches or skips your video. Having a good hook keeps the person watching your video. It's important to plan and think about variations of the initial hook, which are the first 3 seconds? We can ask for variations too. Then, we can request a script to be able to create small videos from within a larger video. For example, he put together a large video here, gave you the entire script like above. Set up the whole scene. For a long video, and you can ask him to cut it into three small right 62nd shorts. Take important excerpts, potential to go viral with that big script you made for a long video. This is really cool and can help you. I hope you enjoyed this course. A practical quick and objective course prompts and ideas for you to perform and improve your marketing. It was a huge pleasure to have you here and now I look forward to your project. I want to see the prompts you created to use within your operations, a hug and count on me.