Transcripts
1. 1 - Welcome & What You’ll Learn in This Class: Welcome to the complete
hATGPT marketing class. It is a great pleasure to be
with you during this class, and throughout this course, you will understand
how to use hatGPT to improve your marketing or
start a business from scratch. This course is aimed at
students and enthusiasts of digital market freelancers,
entrepreneurs, content creators
and copywriters and also for anyone who wants to grow using artificial
intelligence. This course will serve you if you already have a
business and want to leverage it further using the power of Chat GPT to
boost your marketing, or even if you are
seeking knowledge about Chat GPT marketing and wants to start understanding
the subject better. You will understand
and learn things like how to write
better prompts, how to create a complete
marketing campaign, how to generate content
for social media, websites, for blogs,
and much more. It is an extremely
comprehensive course for you to understand how Cha CiPit helps
you with your marketing. You can create sales pages, ad copy, videos, and much more. You will also learn to create
posts for social media, blogs sales pages, ads, videos, and also at the
end of the lesson, you will need to create a real marketing
project using Chat GPT, and you will be able to choose, for example, a social media
post, a blog article, an advertisement, or even a landing page and you will then
send me the result. Once again, it is a great
pleasure to be with you during this lesson and let's build this
knowledge together.
2. 2 - Getting Started with ChatGPT: Account, Interface & Prompts: Welcome to another class. In this class, we will
learn what HGPT is, how to create an account on HGPT and how to give
good instructions, good commands to HGPT. Step number one, we need to type hat GPT in Google
and click the link, right for from OpenAI. Then we can enter, for example, through this link or just
type chat dotpen.com. Then you will be able to create your account easily
and practically. You will be redirected
to a page like this and just click
here on Chat GPT. When we do this action, you'll need to log into hat GPT or create an account
here with this button. If it's your first
time using it, I have an account, so
I'm going to click on Login and you can create
your account using Google. It's very easy. So I click the login button and I will press the button to
continue with Google. If you don't have one, just click here and it
will open a page like this for you to create an account with your
email or with Google. I will select to create
the account with Google. It will redirect me to Gmail, and I just need to
confirm there in my email to create an
automatic account. Inside here, I'm
already in Chat GPT, and the first thing we need to understand is what is Chat GPT? It is an artificial
intelligence in the form of a chatbot
created by OpenAI. It will be used to
create text content, generate marketing ideas,
and answer questions. It will basically be a 24 hour assistant that we
can use in various areas. For marketers like us, it will serve as a personal
assistant 24 hours a day, seven days a week to help us create posts for social media, to create ad copy, to respond to emails, create sales funnels,
create sales pages, to help us with SEO for blogs, to create video
scripts, and much more. So it will help you both
with your content ideas planning and also with the very construction
of marketing campaigns. It is very efficient for that. We just need to start
creating prompts here to us and start giving
commands to chat GPT. For this, we have
a structure that will and basically
what is a prompt? A prompt is an instruction, a message, a command
that we give to hat GPT. It's what the artificial
intelligence needs to understand what we want to define the
audience we want to talk to, to define the style, the format, the tone we are talking
with our prospect, and how does this formula
for hat GPT work? It needs to have a goal, a context, a format, and a tone. Example, I want to
create a campaign for sales on Facebook ads using a reals format
with a humorous tone. So I provided context. I was specific with HAGPT. It needs you to be as
specific possible. When you give a generic
response or command, create an ad for Instagram. It does not know what you sell, where you want to advertise, who your target audience is, so you have basically
no information for CHAGPT to give you
a quality response. It will indeed fulfill
what you asked, but it gives you a
generic response too. That's why it's important. Here's an example, see, of a good prompt
versus a bad prompt. A bad prompt will mean
you're telling it. Create a marketing post Abbas the Mabo.
Now a good prompt. You will be specific like
create a carousel or Instagram promoting a digital marketing
course for beginners. The audience's young
entrepreneurs use casual language and also include a call to
action at the end. And you can go even further. You can give the
price of the course. You can provide more details, be even more specific. This way, HAGPT will create an even more persuasive carousel and much more optimized for you. Here are some tips for you
to create good prompts. Be specific, who
you're talking to, which platform, what
your product is. Mention the format if
it will be a post, a carousel, a reels, a blog. You have to state the tone you want for this post as well. More professional
tone, an urgent tone, a persuasive tone,
a humorous tone. You can ask it to add
Imoges hash tags, and you can also ask Chat GPT, act as a marketing professional, write like a copywriter. You can provide context also to Chat chiPT and this
will be very cool. I'll give an example. Act as a digital marketing
professional, write a Facebook ad for a free course on
Instagram growth, use a persuasive and
confident tone, Saudis asm. I gave the command and was
very specific here for HAGPT. It already created then
our ad for our promotion. You can notice how it was specific and how it brought
relevant information, and you can be even more
specific if you want. Another example, you can
ask for three ideas for a TikTok video to get more clients using artificial
intelligence tools. Make it have engagement
before 10 seconds. I asked Chat GPT to give me three ideas for
viral TikTok video. Isn't it cool? Did you
notice and understand the potential this tool
has for your business? I hope you like this
lesson and it is just 1% of what we will see
throughout the course. H
3. 3 - Planning a Marketing Calendar with ChatGPT: Hello. In this class, we will understand how to
use HAGP to create a plan, a marketing calendar
for our pose, and I will be showing throughout this
course how we can use all the planning that hGPT creates to promote
our own course. Yes, this very course
on HAGPT for marketing. So in this video,
in this lesson, you will learn a bit
more about how to create a two week
calendar for hat GPT, how we will get post
ideas for Instagram, LinkedIn and email
formats that we will publish and the objective of each of these two posts. Over the next few lessons, you will learn how to create
better formats for TikTok, for Instagram, for YouTube. The idea in this lesson is to help you create your calendar. It is to organize
and set up then the structure of everything
that will be done afterward. Well, within Chat GP, what do we need to get started? First thing, define
your product. Marketing will serve to
advertise a product. In my case, I have my product, which is an online
course called Chat GPT. Where I teach how to
use hat GPT to perform, to improve the performance of your marketing. Who do I teach? I teach marketers, freelancers,
small business owners, people who have businesses,
online courses, and want to use hat GP
to create campaigns, create post planning, and
to grow on the Internet. The first thing, we need to
be clear on who our product. Right, and also our audience, which we will see in the next
class, how to define it. But after that's done,
we are going to ask ChaGPT to create a calendar
initially for two weeks. Then if you want,
we can customize it for one week for one month. We can also adjust that.
Let's use this prompt here. Reminding you, you can create your prompt
and as I mentioned, it needs to be specific. You need to give an
objective format. You also need to
contextualize for ha GPT, what you want and also for
the tone that you want. Here, I ask CHA GPT to act
as a marketing professional. It will help me launch a course called CHA
GPT for Marketing. I sent it here. It
will create for me a two week calendar
showing what I will post throughout the days. It already provided me here. Look, what I will
post on Instagram, on reels, the content name. It gave me all the
information here. Now, I can already have
all my content organized. Look how cool day two
of the first week. Here he gives me
Instagram stories. He gave me the whole marketing
channel I need to do. He gave me the
whole organization. Once that's done. I can
basically ask hATGPT to refine and keep perfecting
each of these commands. Example, I can take from him. Now gave me an idea
for an Instagram post. Example five ways, five ways for CHAP to
save 5 hours per day. I can ask hATP to
make Instagram post with five slides on this topic and include
it in my planning. But if you look, see how
cool it already gave me exactly what I need to do each week and each
day of that week. CHATPT is very efficient. It can make a version downloadable both as
a PDF and for notion. I can refine it and ask
HAGP to create a slide. A carousel or Instagram
on the topic. Five Ways HAGPT can save
5 hours of your day. I put it in here, folks. I already gave me these ideas and it will be very easy for you to
fit into your planning. The first step,
now that you have understood how to set
up your two week plan, you can adapt and make, for example, a monthly format. For example, create a month
of content to promote my w hat GPT market course
include, for example, weekly themes like education, benefit, testimonials, launch, and also give me
ideas for Instagram, LinkedIn and email with
formats and objectives. I can ask Chat GPT two, but I advise that you initially create a weekly
or two week plan. This way you can execute. Calmly what was proposed and
then create a bigger plan. It can be a monthly plan
or even a two month plan. Here is an idea
for the planning. You know, and post of the month. It has already brought
basically various objectives, what the post will be like, the format, and the platform. This will save you a lot of time and it will make you
a much more productive person without getting lost
when posting content because this way you already
know exactly what you need to do and
just start executing. I hope this lesson
has helped you a big hug and see you
in the next lessons.
4. 4 - Understanding Your Target Audience with ChatGPT: This class, we will
understand how to use HAGPT to define
our audience. In my example, as I'm launching a Chat GPT
marketing course, I need to be very clear
about who my audience is, what their pains are,
what their desires are, and what their objectives are. I also need to know
who the persona is. That is the representation
of my audience. What would be the interest, the pains that this
persona desires? I need to have this
very clear for me to be able to write and communicate in the best possible way
with this audience, I need to understand
exactly what this audience is looking
for, what the needs. So the first step is
to define our offer. Then I have to tell hat GPT within that scenario of
contextualizing what I'm doing. I'm launching a course called
hat GPT for marketing, where I will teach small
business owners, freelancers, and digital marketing people how to use hat GPT to
create content. The Popo Adis G campaigns and
grow your online business. And for that, I need
hat GPT to help me. What is my ideal
audience to start with? Please for me, everyone, three detailed segments like
demographics, what goes. Then I'll ask you to create a persona for me
in this scenario. After that, I'll ask you
to list ten objectives, ten frustrations
that this audience has when creating marketing, including I will be able to have ten objectives and
desires of these people. Then I will ask him to generate content ideas for me
based on that audience. Then I will validate
my positioning. Based on that, how can
I position my course well to make it irresistible
to my consumer. Let's build it together. Folks, the first step, I will copy the definition
of my in this case, my own hat GPT marketing course, which I sent by a hat GPT, along with the first prompt. Who is my ideal audience? I sent it to him here. He will now create everyone
all this characteristic of my public and will send
me in real time so I can delve deeper into my audience and my
ideal consumer. There, it generated for
me the demographic data. Age 35-55 years, it
also generated for me, the gender issue, which
will be for men and women. It mentioned to me here
then, the education level. He mentioned to me the
location of these people. He also mentioned
small business owners, holdings, consultancies,
beauty businesses. He got for me, got the goals, attract more online customers, you being more
present in marketing, then it also gave me points about these people what
they can do to reach. I generated some
types here of people, who can be my ideal consumers. So three different types. I can already get
an idea then of the people who will be
searching about my business. That's really cool.
What's the other point? I'm going to ask him to create the persona here for him to take all these characteristics
he provided and define it as if it were the
representation of it all. I give this command here. I will generate as if it were
a fictional including name, routines, the fact
that this person who would consume, my
product will do. Look how cool it generated a possible buyer who will
be the freelancer Fiona. It gave me the information here, the age, location, occupation,
level of education. What is this person's
annual right? What is the level in terms of business that
she's already at? The level she's comfortable
with this person's routine. Here I also have you see, what are the points where
she has difficulties, objectives, her
favorite social media, and also content
she can consume, so look how cool, I was literally able
to exemplify a person, a potential buyer
of my course and delve much deeper into
the problems they face, the objectives, the routine. It becomes much easier
for me to think about the content I will create based on this scenario.
What can I ask for? Generate then this prompt
for me to delve even deeper into the frustrations and desires of this audience. I asked Cha Chipe to do
it and it will generate this entire list with the difficulties and
also with the desires. This way, I can make posts both addressing
the pin points of this audience and
also highlighting where this person wants
to reach their desires. Then, fifth prompt,
where I will be able folks to create a list of content speaking
directly to this audience. I can ask hathPT here
in where I will be able to have basically commands,
literally to hammer, to hit on the pans or to
really make the content actually closer to the
desires of my prospect. Okay? Then I can ask
her to validate. What is the positioning
of my course? To give me headline ideas, value proposition ideas
here for the course. Notice how I can
be very objective. I can have really killer ideas to have a course that
performs very well, manage to get in and delve into the pains and the
desires of my prospect. So this step of knowing
your audience is extremely important and you should delve into it to achieve
exponential results. I hope you liked
it, and now it's time for you to explore
this within your business. So think about your
product and ask Chat GPT to create your
business persona. Big hug.
5. 5 - Creating Instagram Content (Posts, Carousels, Reels & Stories): Welcome to another class. In the previous classes, we understood how to
set up a schedule, to schedule our content, and we also learned to
identify the persona, the ideal audience for us to communicate with when
we sell our product. Now that we have
the audience and also the marketing
calendar ready, it's time for us to create and get hands with
content production. In this class, we will learn
how to create actually prompts for using
posts on Instagram, carousel posts,
reels and stories. We're going to use chat GPT to come up with posting ideas so we can create right folks posts that will retain
people's attention. Which will educate and engage because by educating and
engaging with our audience, we will consequently
sell to them. So it is necessary
for us to achieve engagement and bring
valuable content. So as we have already seen, we need to define the
niche for our Instagram. We have already done
that. Okay, guys. Here is another prom that
can be used, which would be, I am creating content
for my Instagram regarding the promotion of my chat GPT for
marketing course. My audience consists of
small business owners, content creators,
freelancers, and marketers. Give me ten content pillars I can focus on for my Instagram. Buti you will say this. Well, we already understood, but I will add this prompt. Here, folks. You basically need to bring it when you input this prompt. Just say remind Chat GPT, what you do and tell it that you are publishing
the content on your Instagram for the product that we already discussed
with it previously. I already understood here, gave me here some pillars
for us to focus on. Basically education we,
artificial intelligence. Teaching about artificial
intelligence and chat GPT, how to save time with
teams and at work, how we can write, have proms, examples of proms, templates
of proms that we can sell. It gave us several ideas on what we can focus
on our Instagram. Cool. After having these ideas, we need to generate post and
here we will use the feed, which is basically our
business card on Instagram. Based on in the
audience of my course, give me ten post
ideas for the feed. What did I ask for? Each idea should contain a hook in the first line,
a short caption. And three to five relevant tags so more people can
find this post. I sent it to Chat GPT. He already generated these ten post ideas
for my audience, which I had previously sent. Here, he already sent what
would be the initial hook, the caption, and
also the hash tag. I basically already have
here the first post, the second post, the third
post, the fourth, fifth. I already have everything
created to simply replicate this and manage to bring right folks this
content to my audience. Notice how we can be very, very assertive and
create posts that will exactly add to
our target audience. Then we have the following prom. If we want to use slides, if we want to create carousels, I can ask him the following
create eight slides for a carousel on the topic five chat GPT prompts that
will save hours of your work. It must include a title. It has to have headlines, some bullet points
for each slide and a strong call to
action on the last slide. I sent it here and you can be more specific.
This call to action. You can make a call for your online course
to follow, to share, so you can put whatever you
want and reinforce this so I sent it and look how cool it's already
created here, right? Created my slide one, the title, what
it's going to be. Then slide two, slide three, slide four, five, six,
seven, and eight. I already created this whole
carousel of Instagram, based on what I asked him. This will definitely
generate value for my audience and already
bring this public to me. So very cool. Then we have here a script
to make a real right? Reels is what really
engages connects us and is good for reaching a large number of new people who
don't know you yet. So look, create a 32nd script for Reels on Instagram
about the topic, how to use chat GPT to plan amongs marketing
in 5 minutes. So called No so I asked him to put a hook
in the first 3 seconds, to be followed by clear steps, and Chat JPT will create
the whole mechanism. All right, folks. And
once that's done, here for the stories, all right, I will refresh the page
and we'll be back. There, CHATPT has already created the entire
script for our reels. So he told us exactly
what we need to say and what we need to
show throughout the video. Basically, it already gave us everything ready just
for us to execute. So if you spend many
hours on your planning, using HAGPT wisely is essential. After we have another prom that will help us
create stories, right? So give me seven ideas, for stories that I can use this week to promote
my hat GPT course, my chat GPT course. I needs to include
different formats, such as questionnaires,
questions, quizzes, showing the behind the scenes setup testimonials, this will generate credibility. So I put the prompt here. I will generate
several ideas for me, both for quizzes
and for quizzes. That's really cool Ps. This will be really cool and will also connect me
with my audience. Then being able to mix posts in the feed carousel format
posts, reels, stories. You have everything to
connect with your audience and sell as much as
possible of your course. I hope you enjoy this class and if you have any
questions, I'm available.
6. 6 - Creating SEO Blog Articles with ChatGPT: This class, we will
understand how to create blog articles
with Chat GPT, mainly focusing on SEO. You'll be able to
understand how we create prompts to bring post
articles to our blog. But of course, that attract qualified audience because
we will work with SEO. It's very important to have
a structure for this blog to have a clear writing style and for us to be able
to develop the person, attract, develop, and lead
them to a call to action. Lead them to make a decision, be it to buy a
course or to follow on social media
for more contact. Next. So step number one is
for us to research, right? What are the keywords
that our audience is? Look at this prompt, right? I want to create a blog to promote my online course
and my audience, right? I repeat to chat GPT who my audience is that are
small entrepreneurs, content creators, freelancers, people looking
for digital marketing. Give me ten blog post ideas
for blog focused on SEO, optimizing for this audience. Step number one, I come here to HGPT and give this command. Great. It already
told me it gave me ten ideas for me to start
developing a post for my blog. Ten ways for small
business owners to use HAGPT for market. It already provided
which keyword is being used and why it works because it has high search volume and is
specific to a target audience. It gave me several
various models of various things that my
audience searches for. When the audience searches, they will already
find our article. This will make it
much easier for us to sell because we
create authority, we educate, and then we sell. Here we have another type
using Chat GPT to create. Right, a pose for us. Here, it's going to create a complete pose
with this prompt. What did I ask it for? I
asked it to have a title, then a subtitle, and a third. Subtitle to have bullet
points for each section, then a strong conclusion and a call to action
for my course. I sent it to Cha GPT, so it will set up then our post. How Chad GPT, you know, how to use HAGPT to automate our marketing. Then
it talks here. You know why it
matters, then it talks, how Chat GPT can
actually optimize this and also subtitles. I talks through
brainstorming strategy, capturing attention with anyway. He basically creates everything
about your post and then, he makes a strong
conclusion and gets here and already
talks about our cost. You managed to create
a specific blog post. Folks, with different scenarios
educating the prospect, then calling them to buy
here you can also ask, create a complete blog post. We basically put
here what we want, maintain a professional
tone but easy to read and make this
optimized for SEO. I can simply throw it here, get an idea for a theme. That hat GPT asked me. Let's take the first example, ten ways for small
business owners. Use hATGPT. I copy and paste it
here into my prompt, C. Then I put it here.
Done. Ask Chat GPT to create this post in
a professional and easy to read manner.
Look how cool. I already created the entire
post for my blog focused on SEO with a professional and easy to read tone for
the entrepreneur. I got straight to the point delivering valuable content and then asking the person
to join my course. Then I can ask it too,
review an article, a post that we had may
have already created, then suggest,
improvements for SEO. Then uh also ask Cha GPT right to ensure that the correct
keywords are being used, the headline is good and the
content is easy to consume. You can simply enter here, L and paste down here. Then the article
that we created, I'll even take an example. Look, I'll copy this
one right here, that Chat GPT just
generated for us. And I will paste it here. Ask Chat GP to
review this article and see if there are any
improvement suggestions. Look, he gave some
suggestions here, improve the title and gave a suggestion for a title
to make it even better. Then also a description right to improve
search performance. He basically gave suggestions
that can be improved. This in the blog he created. You can use this prompt
to enhance a post that Chat GPT itself has already created or that you have
created previously. Finally, we then placed Asteto a CTA to
promote our course. After this post, write a small paragraph
inviting readers to get to know our online course on hat GPT for marketing. I ask hat GPT here now, I will improve then our whole blog and
create this output. I hope you like
this class that it added value for you and if
you have any questions, I'm at your disposal.
7. 7 - Creating Sales Pages and Websites with ChatGPT: In this lesson, you will
learn how to create sales pages and
websites with HAGT. We will basically define how to create the structure
of the pages, how to set up our complete page. So then you can go
into WordPress or your app and basically have
the whole structure ready, headline, sub
headline, the buttons, and what the structure of
the page itself will be. Well, the first thing
we're going to define for HAGPT is to contextualize, we will provide
information for it. So you're going to say
that you're creating a sales page for
your online course. In my case, my course
is HAGPT for marketing. I mentioned my audience
and I tell him to help me define
my value section, my value proposition
and a clear sentence, he has to give me
three benefits and three pains that
my product solves. I'll enter here, for example, into hATGPT and give this
command here to my hATGPT. I gave him the command to Ready. It has already generated
the value proposition here. The benefits and three
pains it resolves. Having done this, I can
already have a great idea. I know that the benefits of
my product will be to save time ac Bliss pam
bools apoco nostaia. Add consistency to postings, increase engagement
of conversions, and three pains
it solves, right? It will be the lack of time, difficulty in writing copy, and difficulty in having
consistent ideas, being consistent in
content creation. Great. I've identified
three pans and three wishes of my audience. Then based on the
previous prompt, create the hero section
on my landing page, which is a hero section
of our sales page. I take this prompt it asks
for a strong headline, a supporting sub
headline, a CtA, write a text button, and also write the
support paragraph. It gave me here the headline. Gave me the sub headline, gave me the pattern, the call to action,
gave me here, then a support paragraph.
All right, folks. This is very important
within sales pages. Cool. Here, I can
ask you to build a complete sales page and note that inside here
are the sections. I included a hero section, course benefits. Who
is the course for? What's inside the
course testimonials. In this case, it's here with
create three fake examples. You can just to
demonstrate to you. But in this case, you come and insert the
testimonials you have. Add then FAQ questions
and answers. Once that's done,
structure is all set and obviously you can
modify this however you want. If you want to add another set, another section,
you can feel free. It's just an idea,
I put it here. It will then generate
the complete page. Look, I generated the headline, the subheadline generated
the topics here, it basically generated the
sales page ready for me. I just need to copy and paste. Look, what will I learn
with this course? Here are the benefits
who the course is for, small business owners,
digital content creators? What's inside? It even generated the modules of my course
just so you have an idea. Here it talks about
the students. I generated, in this
case, look how nice. Then here questions
and answers section. There are the questions
and the answers, and then a conclusion
and a call to action. Great power of Chat GPT to know how to give
the right prompts. It created everything
the way we ask. Then we can create, for example, a page, a website for personal branding,
we have it here too, or create a simple page, my personal branding as a marketing specialist
about miss action, services, testimonials,
and we can also create. I'll put this prompt
here for you to get an idea I then generated
an about me section. It generated the services
that I have that I do today generated
what my clients say, a page focused on
personal branding. Here we have a prompt to
generate a lead magnet. How so a free
eBook, for example, or a free course
that we offer to people in exchange for
access to their name. Here I can input this
command and it gave me then here ten prompts
for Instagram Growth. Look how cool that is. It generated a sales
page for me to offer these prompts and get
the person's lead for free. Now you can start creating your own sales pages using CHA GPTs intelligence
to your advantage.
8. 8 - Creating Facebook Ads Campaigns with ChatGPT: In this lesson, we will
learn how to create ad campaigns for Facebook and Instagram
ads using chat GPT. We will learn how to come
up with campaign ideas, how we create the
copy for these ads, how we define the audience
destination within Facebook and how we
get ideas for design. The first thing
we're going to do, we're going to use a prompt
to get campaign ideas. Example, E, give five advertising campaign ideas to promote my course. Different angles, focusing on pinpoints, benefits,
curiosity, testimonials. I come here to my hat GPT, and I give this
following command. I will reload the page. We will send this command
again. Look, I sent it here. Sha Kuta Secrits
Sakura Zenon now. I already asks for
five ideas, folks. It took a pain angle,
it says the following. You waste many hours
writing content that does not produce results. You focuses on the
person's pain. Here is another about
transformation. Then he already
gives me the hook. He already gives me what
the text will be about. It was really cool This format. Later, I can ask for a
prompt from Cha Gi PT, where it will create an ad for my Chat GI
PT marketing course, is basically going to say all these things and I
can throw it into chat. Try to arrange it with
a friendly tone here. Look, he pulled here, tally an initial hook to make the person
curious to read the text. Focus here on the person's pain and also talk about
the benefits. Right after that, you see
a CtA, a call to action. This way, we can also create
a high performance ad. We can create
variations for a test, A test write a variation. I give the following
command then to check GPT. Give me three variations
of copy to test. One focused on curiosity, one on pain points and
one on social proof. I want the structure
to remain the same, only the angle changes. We kept the structure of my ad, only made it a bit more curious, a bit more focused
on pain points, and a bit more focused
on social proof. Now, what will this
prompt be for? I want to run ads on Facebook
ads to sell my course. Give me three segmented
audiences to test, including demographics,
interests, and jobs. Here, I set it for
her for Cha hipitTT. I'll then be able to test these audiences
inside Facebook ads. Here, the age, the gender, the education of these people, the interest that
they might have, and what they do for work, like content creator, influencer,
blogger, social media. What they do as well,
they are engaged buyers, recently started a business, follow pages like a Skillshare, educational pages, and
suggestion of places to appear. Here it already gave me, see how nice Here other people. I defined some personas
for me to test. This here is really cool. Then it gave me three
different types of audiences to test and see which
audience performs better. Then it gives me here a briefing for the designers if
I am going to use it, for example, or even if
I am going to use it, do it on Canva. In another place, I saw a briefing for the designer to create within Facebook ads, define my project
audiences messages. Basically, I can have the
entire project to do later, a highly performing ad. Finally, I can even ask Chat
GPT to analyze my campaigns. Look how cool I come here,
I'm running the ads. I can provide this information. Here it's fictional,
but you can say how many impressions,
how many clicks? What was the CTR,
the cost per click, how many purchases?
What was the ROAS? I asked Chat GPT to analyze
what I can improve here. Look, the CTR is
performing well. Here it is. It's okay. It's a low cost. I'm
not paying very much. What can I improve? I can improve my conversion. It's at 2.5. What can I do? I can improve my ROAS, I can have a ROAS of 2.5. Give me suggestions
to improve the ROAS, improve my landing page, improve my target audience, test my creatives, improve
my funnel as a whole. This will perform and increase
my products performance. I hope you enjoyed
this lesson and if you have any questions,
I'm available.
9. 9 - Creating YouTube & Tiktok Videos (Long-Form & Shorts) with ChatGPT: We've reached our
last class where we will learn prompts for using
in long video formats, shorts, and also for TikTok. After all, posh. TikTok and YouTube shorts
videos are the same thing, the same format, they
engage in the same way, so much so that a video
that goes viral on YouTube shorts also tends to go viral on TikTok and vice versa. We are going to
learn how to create right guys structures to make videos go viral both
on YouTube shorts, TikTok and on traditional
long format so first, let's see how to create
a content format. Long. Let's give an example. I have a YouTube channel
about hat GPT marketing. I want ten formats
of long videos, including titles and
a video structure with three to five
bullet points. I come to hat GPT. I ask him for that and then he generates this list
of ten long videos. All right, ideal for my
audience. Then I will resend. A put C page save and now
it will create videos 8-15 minutes that perform well on YouTube
in a long format. Here, look, it basically
already gave me an example, a structure of my
video, how it works. Here. Basically, it already
gave me ten content ideas that I can create or also what I should say in each
of these videos. This is sensational and the prompt is very
simple, as I showed you. For this second prompt, it will ask the following. Create a complete script
for a ten minute video on Chat GPT where it needs
to have this title, how to use hat GPT to create a monthly content
plan in 10 minutes. So for example, you might
have asked Chad GPT. You asked for it
to give ten ideas. You then asked it to create a complete script
for this video. That's what we're going to do. We ask here, for it to create, to have a call to action, use a conversational
tone and keep engaged. I ask Cha GPT. He will create the complete
script for this video. The first 30 seconds, the narrative, what needs
to appear on the screen. He can do it in a very
personalized way and our work on the script
in short, goes to zero. Guys, This is very well. Another thing, I can basically ask it to create the
title and description. I want to optimize
my video for SO, create the description
for this video. Basically create the
title, optimize for SO. I can come here
and ask for that. For Shad GPT, in this case, I'll pause just so it
doesn't keep writing. Now I asked the following. Create a title,
optimized for SEO, SEO and also do basically a the caption,
the video description. We also have here
a video, right, and another prompt for us
to make a 12 minute video actually for the 12 minutes of my video talking
about these topics. Here we're going to talk about
YouTube shorts and TikTok. When I say YouTube shorts, always remember
that a TikTok will be the same format.
Here I can ask. Give me ten short video ideas
for the following topic, hat GPT for social
media marketing. They need to be approximately
60 seconds long, include a hook and
a call to action. It will give me ten
content ideas that I can use for both YouTube
shorts and TikTok. It has already set
up this plan here. ACID pass part paid.
Look how cool. I already generated all
the planning for me. I can ask it the following. Create YouTube shorts with less than 150 words on
the following topic. It needs to have a strong hook, a clear explanation, and a
call to action at the end. Then I sent it here. And he will basically create a
script for YouTube with less than 150 words on how to use hat GPT to
create viral reels. He also set up my
entire creation process with the strong
hook I requested, a clear explanation, and a
call to action at the end. Then I can ask for variations
of hooks, for example. Sometimes what performs in the video are the
first 3 seconds. That's what matters most whether the person watches
or skips your video. Having a good hook keeps the
person watching your video. It's important to plan and think about variations
of the initial hook, which are the first 3 seconds? We can ask for variations too. Then, we can request a script to be able to create small videos from
within a larger video. For example, he put together
a large video here, gave you the entire
script like above. Set up the whole scene. For a long video, and you
can ask him to cut it into three small
right 62nd shorts. Take important
excerpts, potential to go viral with that big script
you made for a long video. This is really cool
and can help you. I hope you enjoyed this course. A practical quick and
objective course prompts and ideas for you to perform
and improve your marketing. It was a huge pleasure
to have you here and now I look forward
to your project. I want to see the prompts you created to use within
your operations, a hug and count on me.
Lucas Dal Molin, Entrepreneur
