Transcripts
1. Introduction to Class: Hi everyone and welcome
to my Skillshare class. Today I'm gonna be
teaching you how to use chat GPT for copywriting. So today I'm gonna be taking you over my shoulder as I use GPT to create a whole bunch
of different types of copy, you're gonna be able to see
the exact prompts that I use in the results that
I get in real time. And you're also
going to be able to see the way I tweak
my prompts when church EBT gives me something that isn't quite good enough. By the end of this
class, you'll know exactly how to use chat GPT to streamline your
writing process and get more done in less time. So without further ado, let's get into it.
2. Brainstorming Ideas: Alrighty. So in this first video, I'm going to show you
how you can use chat GPT to shortcut the
brainstorming process. So if you've got a client, Let's say you've got a client
to write blog articles for. And they want you to come up with new ideas for new
blog articles every month. Well, instead of using your brain to
brainstorm the ideas, you can just ask chat GPT. It's as simple as just
typing in a prompt. Like alright, let's go give me ten ideas for blog
articles on physiotherapy. And then we'll see what
chat GBT comes up with. Ten common myths about physio debunked the role of physio
in injury prevention. How physio can help
manage chronic pain, the benefits of
physio for athletes. These are all pretty decent
ideas for blog articles. Even if you didn't want to use
these topics specifically, just having a list
in front of you can help to spark some new ideas. But yeah, essentially, it's
not just for blog articles. You can ask Jack GBT to generate ideas for
pretty much anything. So let's give it
another prompts. Let's go give me 15 ideas for Let's go
e-commerce products. For health care. It's just see what
it comes up with. Health monitoring devices,
personal protective equipment, vitamins and supplements,
skincare and beauty products. That's pretty good.
To be honest. Yeah, you can use this
for, for anything really, YouTube videos, any kind of
content you want to create. As a copywriter, you're probably not looking to get
into e-commerce, but it's just an example
of what Chuck JVD can do. So yeah, next time you need to come up with some
ideas for something. Why not plugging a
prompt to check GPT? Alright, that's it for this one. And I'll see you
in the next video.
3. Creating an Outline: Alrighty. In this next video, I'm gonna show you
how you can use chat GPT to come up with a really good outline for one of the blog article ideas
that we just came up with. So let's scroll back up. And we're going to pick
one of these blogs. So how about we go ten common myths,
seems like a good one. So I'm just going to copy that. Let's try again. And then we're gonna
say to chat GPT, give me an outline for a
1,000 word blog article. Hovering the following
topic and paste. Enter. Okay, So chapter EBIT is coming up with
an outline for us. And I found I've been using chat deputy for
the last few months. And I found it's really good
at coming up with outlines. And it just gives you
a really solid roadmap to follow when you
are creating content. Points that usually comes
up with pretty spot on. So what have we got here? Physio is painful. Physios and the effective for muscular
musculoskeletal problems, physios and they use massage. You need a referral.
See these all the myths that it's coming up with
that we're going to debunk in this article,
is too expensive. Myth number eight. So it's going to come up
with ten. That's awesome. Evidence-based. You can do physio on
your own at home. Cool. So this looks like a
really solid outline for this blog article. So now it's just a
matter of filling in, taking each section and
filling it in and guess what? You can get touchy
mutates do that as well. That is what I will show
you in the next video.
4. Writing Blog Articles: Okay, So in this video, I am going to show
you how to get to touch a BT to actually write
your blog articles for you. So now that we've
got our outline, it's simply a matter
of taking H section and asking chat GBT to write it. So I'm going to copy
this intro bit. And then we just say write a 150 word intro for
covering the following. And then paste. And let's see what
it comes up with. Therapy is a crucial
field of health care that is often misunderstood
and misrepresented. There are many myths and
misconceptions about what physio entails and
who can benefit. Yada, yada, yada, this
looks pretty good. But let's say that
perhaps the tone is a little too professional
and formal for our clients. Let's say our client has
like a friendly out, warmer brand. And so what we can do is we
can just tell chat GBT to rewrite the above in
a warm and friendly. Okay. Are you curious about
physiotherapy but not quite sure what
entails. You're not alone. There are many myths and misconceptions about this
important field of health care. We want to help you out
fact from fiction by debugging ten common myths
about physiotherapy. Say, that's much
friendlier and Walmart, I would say turn wise. Yeah, that's just another
way you can tweak what GBT comes up with. And then it's just a matter of going through the
outline section by section and getting a BT to
write the article for you. So let's go with 11. And we're right, 200 words
covering the following. Copy and paste. Scroll down. What myths that we have physiotherapy is
only for athletes. So people who have
suffered injuries. While physio is often used to treat injuries or conditions, it is also effective for a wide range of
other health issues. Again, the tone of this is
probably a bit too formal. So all you have to
do is rewrite the above in a warm
and friendly tone. And chat GBT will
do that for you. There we go. Have you ever thought
that physio is only for athletes and
people with injuries? Well, we're here to tell you
that it's simply not true. This is an incredibly
versatile field of health care that can benefit people from all walks of life. There you go. Then you can literally copy and paste this blog article
into a Google Doc. Change the formatting. Add some sub headlines, add some relevant links. Promote your client's products
if that's appropriate. And just make sure you
end with a call to action that is that suits
your client. Yeah. I've been using chat
j bt to help me with blog articles and it's literally half the time that
normally would take me. So this can be a
great way to cut down your time and produce more, more content more efficiently. Alright, that's it for now. I'll see you in the next video.
5. Writing Headlines : Okay, So in this video, I'm gonna show you how you
can use chat GPC to come up with headlines
and subheadings, not just for blog articles. You can also use this
for sales pages, website copy, anyway,
you need a headline. So I'm just going to stick
with this blog article that we've started creating. And I'm just going to pop in, creates 15 headlines
for the above article. And let's see what
it comes up with. Okay, so it's assumed that we're just doing this
one particular myth. That's probably my fault. But you can see it's coming up with a whole bunch of ideas and there's normally at
least one or two good ones. So even if you use like say, the stock of one headline and the end tail end
of another headline. Or you can mix and match, or if there's
nothing good there, you can also ask
it to regenerate. So it will come up with 15
completely new headlines. But usually there's like at
least one or two decent ones. And I like to mix and match the start and the end of the headlines
that it comes up with. One other thing I've
noticed that it tends to come up with quite
long headlines. And sometimes if you're
uploading blokes into like say,
WordPress or something. And doing the SEO titles, don't usually say
that it's too long. So yeah, that's just
something to be aware of. All right. That's it for this video and I'll see you in the next one.
6. Writing Email Campaigns: Alright, welcome
back. In this video, we're going to shift gears
a little bit now and have a look at email campaigns. So I'm just going to clear this conversation and we'll
start with a blank slate. And let's say you have a
client who is a business coach and they want you
to come up with a welcome sequence
for new subscribers. What you can do is
actually just type in, create a three email
welcome sequence. For a female business coach who helps women entrepreneurs scale to six figures. For instance, welcomes, whoops. Okay, So this answer, I'm thrilled to welcome you to names community I should probably should have
put in the name. The female business coach
who helps women end up as a female business
coach who helps women entrepreneurs
scale that businesses. I understand the
unique challenges you face in this community. You will have email too. Let's get to know each other. So this is a pretty
typical welcome sequence, like I probably could have
gotten more specific in what I wanted actually
included in HTML. But I think it's doing a
pretty decent job of coming up with this with the bare bare bones
information that I gave it. Setting goals and taking action. That's pretty relevant
for a business coach. I mean, this is
pretty generic copy, but I would say the
tones pretty good. Lots of exclamation
marks and stuff. I would say this is decent. But you were to get
a better result. You would probably
want to tell it specifically what you want
included in each email. Again, you could use APTT, come up with an outline
for the welcome sequence. Let's actually do that.
Let's just see how it goes. So what I've written is
create an outline for seven pot welcome sequence
for this business coach. And let's see how it goes. Intro unwelcome says pretty
much what it's just written. But again, you could
come in and sort of tweak these points before you get APT to
write the emails for you. Then if the terrain
wasn't quite right, you could tweak the tone. If you don't like what
it's come up with at all, you just click regenerate response and it will have
another crack at it. Provide exclusive content,
tips and strategies for growth, accountability,
and support. These are all pretty relevant for a business
coach. I would say. Next steps. Beautiful. That is how you use chat GPT for e-mail sequences and you can use it for any type of sequence. So if you're working with,
say, e-commerce companies, you could use it for
abandoned cart flows, back in stock flows, browse, abandonment,
that sort of thing. Pretty much any kind of e-mail you want to write,
even sales e-mails. But I will say that charge AVT is not very creative
at coming up with angles for sales emails. So you're going to do a
bit of work on that end. The other thing I will
say is that if I'm doing a lot of flows for
one particular brand, it does get a bit
repetitive after awhile. So you do have to have a have a pretty good idea of what you want in each e-mail. And I hope that helps and I'll
see you in the next video.
7. Writing Product Descriptions: All righty. So in this video, I'm going to show
you how you can use chat GPT to come up with
a product description. So I've just gone on to Amazon and just found
a random product. So let's go write a 200
words product description. For a yoga mat. Features include sweat, wicking, customizable. Most of all. Yes, I'm a writer and available
in 20 different colors. Alright, let's see what it goes. Sweat working yoga
mat will that is not a very sexy name, is. High-quality, eco-friendly
materials is designed to help you achieve maximum comfort and stability during your practice. This is pretty ****.
Sorry, excuse my language. I'm sorry. We're going to see
if we can make it better in a warmer tone. And include bullet
points of the benefits. Looking for yoga mat that, that will make
your practice more comfortable and enjoyable. Look no further than the
sweat wicking yoga mat. So I'd probably
change that open up because that's not great. Amazing. Matt is designed with
your needs in mind. That's not great either.
I like the bullet points, that's it's pretty good. It's got the feature
and then it's what? The benefit. Yep, that's good. Sorry, the second half
of it, it's good. But the first bit is not great. So maybe we'll just take this bit and we'll ask it to rewrite. Make it punchier. Oh, actually, no, make
it warmer and friendly. Are you tired of using a yoga mat
that doesn't provide the confidence of what you
need during your practice. Then look no further because the sweat working
yoga mat is here to elevate your yoga practice
to the next level. We know that your yoga
practice is important to you, which is why we've designed this amazing mat with
your needs in mind. Again, it's okay. I would probably
rewrite this in a bit, but I would definitely
keep these bullet points. And I'd probably
only slightly tweak this n bit here. That's okay. But yeah, I just, personally, I don't think this
introduction is very strong. I would probably take this
as a base and then edit. It's quite significantly. So I'm glad that you can see the chat JVD isn't like the
most amazing technology. It's not going to do
all the work for you. It's good to say its
weaknesses as well.
8. Writing Press Releases: Alright, welcome
back. In this video, I'm going to show you how to use chat GBT to create
a press release. So basically I'm just
going to input the basics. So write a 500 word press
release for a four. Let's go with dentists for ABC, dentists who have just introduced telehealth
appointments. That patients okay. For immediate release. Maybe see densest introduces telehealth appointments for convenient dental consultations. Not the most amazing headline, but it is very clear and concise and sort of what you would
expect in a press release. So I don't think that's too bad. I'm just scanning through it. The, This looks pretty good. Now, you can see
that it's cheap. Tea is creating a fake court. You definitely don't
want to be putting fake quotes in your coffee. So I would definitely replace
that with a real client. This is what you're writing. But otherwise, I think
it's pretty good. Clear, concise, sort of what you want in
a press release really. We've got a little
paragraph about ABC dentists, the
contact information. And they've also included a call-to-action that F
for more information, visit ABC dentists online. Yeah. This is really good. I would say I would replace
the courts and then fill in the blanks for the the
appropriate details for this particular client. And you could pretty much almost just send that
through to be honest. Obviously, read through it and make sure it's all
accurate and correct. But otherwise, I think
that's really good. Chat, Jamie, tape press
releases. Big thumbs up. Alright, that's it
for this video. I'll see you in the next one.
9. Writing Website Copy: Alright, in this video, I want to show you
how you can use chat GPT to help you
with website Copy. Now, I'm just going
to be up front. I haven't had a huge amount
of success with website copy. It is good for
generating parts of, say, a homepage, e.g. but if I ask it to create
our Homepage straight up, It's normally pretty average. Let's start with that and
let's just see how it goes. I'm just going to clear
this conversation. And I'm just gonna use myself as an example, as an example. Alright, so we'll go create a homepage for copywriter, help small business
owners create more cells. Just as an example,
let's see what it does. Welcome to Rachel. Oh, copywriting. Well, I sure as heck wouldn't start
with that opener. I have found it likes to do this sort of pattern
with website copy. You're looking for bubble
blah will look no further. So that's some yeah. Probably not. Spit isn't too bad. Then saying what I
do, which is correct. Here are just a few reasons. Choose me experience strategy,
collaboration results. So I could replace those
with more accurate ones. Yes. It's not. Right. But I have found more
success with going through the format of the page or the
outline of the page, sort of step-by-step. So I would say, as an example, I would say Create 15 taglines. For your auto. Crafting words itself. You'll small business, your voice, your
story, your sales. Let's copy that
connects and converts. That's pretty generic. Writing words that work for you. I also haven't said anything
about what my brand is. If I put in more detail about the tone that
I'm looking for, more specifics about
my target market, it would probably come up
with something better. But I mean, this isn't awful. Like I could go through this and perhaps come up
with something new or just regenerate and see if it comes up
with anything better. These are all pretty bog standard taglines
for copyright or there's nothing that
stands out to me. Yeah. But yeah, sometimes just
starting with a list can sort of help to
spark new ideas. I can also try being
more specific. This isn't true. I'm just saying what
it comes up with. Alright, so you
don't have to do for my keyboard to your success, where every word counts. Copywriting that helps you
stand out in a good way. Ten years a copywriting,
that's a lot of words. Let's different. Yeah, So I think I
would say these are marginally better than the first slot that
we came up with. Sometimes it's just a matter of tweaking your prompts and giving more detail to get a better
result from chats APT. In terms of writing a
full homepage, again, I would probably go
section by section, so I would have like
an outline to follow. And then I would just
go section by section. So the hero section, then, why work with me? Call-to-action,
that sort of thing. Experience like obviously
trach APT is not going to know my experience or
your client's experience. So you've got to give it a bit more information
for website copy. Alright, that's it
for this video, and I'll see you
in the next one.
10. Editing Copy with ChatGPT: Okay, welcome back. In this video, I'm gonna show you how you
can use chat GPT for editing. I've got some text here
from another writer. And it was my job to edit it. It's not full text, but it's just a wooded
a bit strangely, and it's just not
super easy to follow. So all I need to do is come into chat GPT and I'm going to write, rewrite. For clarity. I'm going to copy
paste that text in. And we'll see what
it comes up with. The first line here, I've got the question of when
you should take breaks, when you make a schedule
is a very important one. Not the best sentence. So chat GBT has
changed it to taking breaks while scheduling is
a critical consideration. That's better. It's more clear, but
it's also not amazing. Pomodoro technique
gives a clear structure of break time to add
to your schedule. And I've written the
Pomodoro technique provides a clear framework
for incorporating break times into your schedule. Yada, yada, yada. So it's
definitely clear up, but let's say that I don't
want hipaa formal tone. So I'm going to write, rewrite the above
in a friendly tone. And I can already see that this is like 1,000 times better. When it comes to
planning a schedule, it's super important to think about when you
should take breaks. Luckily, the Pomodoro
Technique is head help. This technique gives you a clear structure of scheduling and break times and it's been
proven to Bruce energy levels. He is how it works. This is a lot clearer, a lot easier to read. I've broken it up into
shorter paragraphs. The tone is a lot friendlier, and it's just miles ahead
of what we started with. So let's use the other paragraph I've got and we'll just do
it again, see how it goes. Alright, so rewrite clarity and write in a
friendly get started. Let's just see if you
can do both at once. Probably not, but
you never know. Hey, there. Probably
delete that. Okay. Good. Excellent. So what did we have initially? It is not uncommon
for scheduling issues to arise
due to time sinks. Scheduling can be a real pain, especially when things take
longer than you expect. Sometimes we think we've only
spent 15 min on something, but it turns out
we've been scrolling through emails for
twice as long. And what did the
initial router right? It's easy to think he spent
15 min on a mundane task and reality you've been reading emails with
twice that time? Yeah. I think Jack deputies
made it easy to follow are definitely
a friendly its own. And I'm quite happy with
this, to be honest, I think this is much better
than what we started with. So this is how you can use
chat GBT to edit text. Make it much clearer to read, more concise, friendly, and grammatically
correct as well. Yeah, that's I use
GPT to edit text.
11. Wrapping it up: Okay, so that brings us
to the end of the class. I hope you enjoyed it and
got some value out of it. If you enjoyed it, I would
really appreciate it. If you left a quick review. If you've still
got any questions, feel free to drop a comment
and I'd be happy to continue adding to the course
as the feedback comes in. So you should now have
a better understanding of how to use chat
GPT for copywriting. Thanks for watching and
I'll see you next time.
Rachael Low, Freelance Copywriter & Editor
